Screenwriting Books You Need to Read – Top Ten List

1) Screenplay by Syd Field

The first book I ever read about screenwriting. Syd Field is the forefather of the how-to for screenwriting. He cracked the code of the three-act structure and paved the way for all other screenwriting gurus that would follow. As far as I know, he created the terms like “turning points,” and “pinch”, and much of the language that screenwriters use to describe elements and devices used in their scripts. (FREE AUDIOBOOK VERSIONS HERE)

2) Story: by Robert McKee

Immortalized by the film Adaptation, McKee delves deeply into the components necessary for making a great script. I find his principles of “controlling idea” (which closely resembles Lagos Egri’s concept of “premise” in The Art of Dramatic Writing) and “gap between expectation and result” incredibly useful. I always turn to McKee’s teachings for guidance. (FREE AUDIOBOOK VERSIONS HERE)

3) The Writer’s Journey by Christopher Vogler

Vogler takes the workings of Joseph Campbell about myth and archetypes and breaks it down into easy to chew, bite-size portions. What makes Campbell so special? His writings about the universal appeal of mythological tales have inspired many other storytellers to create great pieces of work with timeless resonance — does George Lucas ring a bell? (FREE AUDIOBOOK VERSIONS HERE)


4) Making a Good Script Great by Linda Seger

Seger’s book I found as a great companion piece to Syd Field’s Screenplay. What I particularly like from this book is her method of ramping up conflict by the use of “obstacles,” “compilations,” and “reversals.”

Also, check out Linda’s amazing podcast interview here: Making a Good Script Great with Linda Seger (FREE AUDIOBOOK VERSIONS HERE)

5) Save the Cat by Blake Snyder

You can see echoes of all the other aforementioned writers in this book. What I like about Save The Cat is that it’s a stripped-down, fun read with a lot of helpful information. I especially appreciate Snyder’s Beat Sheet which shows with almost page number accuracy where to place those particular plot moments that help keep your story moving. Some might find it formulaic, but I think it functions very well and points to exactly the kind of scripts Hollywood has come to expect from writers. One of the best screenwriting books. (FREE AUDIOBOOK VERSIONS HERE)

6) How Not to Write a Screenplay by Denny Martin Flynn

Just when you think you’ve got it all figured out on how to write a screenplay along comes this book to point out where you may have gotten it wrong. Despite the length of the title, it’s a quick read and VERY illuminating. As I skimmed through the examples of what not to do, I discovered what I was doing right, and most importantly what I was getting wrong. They say you learn from your mistakes, and reading this book sure helped to show how. (FREE AUDIOBOOK VERSIONS HERE)

7) The Complete Guide to Standard Script Formats by Cole Haag

This book was a required textbook back when I was at film school. Some of the formatting suggestions may be a little outdated, especially if you have Final Draft or Movie Magic screenwriting software, but there’s still a ton of knowledge to be gained about proper formatting. The quickest way to spot a novice writer is by how unprofessional their script is formatted — this book shines a light on the Hollywood standard. (FREE AUDIOBOOK VERSIONS HERE)

8) The Screenwriter’s Bible by David Trottier

Not only do I dig this guy’s first name, but I found his book to be more current as far as the conventions of formatting. It covers a lot of ground with how to write a screenplay and everything else that goes with being a screenwriter and Filmtrepreneur, like how to register your script and how to write a query letter to literary agents. It’s a broad overview, but one of the most informative screenwriting books. (FREE AUDIOBOOK VERSIONS HERE)

9) The Art of Dramatic Writing by Lajos Egri

This is actually a book for the aspiring playwright, but most if not all the principles can apply to screenwriting. Egri gives examples of poorly constructed scenes and explains why they don’t work — then compares and contrasts against scenes that do. This is one of my favorite books, and one I strongly recommend. One of the best screenwriting books out there. (FREE AUDIOBOOK VERSIONS HERE)

10) The 101 Habits Of Successful Screenwriters by Karl Iglesias

(FREE AUDIOBOOK VERSIONS HERE) Have you ever wondered how successful writers do it? If you’ve reached this point on my top ten, I would say, “of course you do!” There are good work regimens and not so constructive methods. This book gives us a glimpse into how the top Hollywood writers work, how they fight writer’s block, as well as deal with the daily grind of writing. I found it very insightful and definitely worthwhile. 


BONUS: Pulp Fiction – The Screenplay by Quentin Tarantino

A must-read for any screenwriter. Tarantino…nuff said! These are our Top Ten Screenwriting Books You Need to Read. We hope they help you on your journey as a screenwriter. Remember just keep writing! 


David R. Flores is a writer and artist (aka Sic Monkie) based in Los Angeles. He is the creator of the comic book series Dead Future King published by Alterna Comics and Golden Apple Books. Website: www.davidrflores.com & www.deadfutureking.com

Transcript for Robert McKee Interview:

Alex Ferrari 0:04
I'd like to welcome to the show, Robert McKee. How are you doing, Robert?

Robert McKee 0:08
Very well, very well. Thank you.

Alex Ferrari 0:10
Thank you so much for coming on the show. I am have been a fan of your work for quite some time. I've read your first two books, and I'm looking forward to reading your new one, which we'll talk about later character. But I was first introduced to your work in the film adaptation like so many. So many screenwriters and filmmakers were how, by the way, how, how was that whole process? I mean, it was a very odd request, I'm sure that you got when you got that call?

Robert McKee 0:40
Well, it certainly was, my phone rang one day and producer named Ed Saxon calling from New York and, and he said I am mightily embarrassed. This is a phone call I've dreaded. We've got this crazy screenwriter Charlie Kaufman and, and he has made you a character in his screenplay, and he has freely cribbed from your book and from your lectures, and he has no permission to do either. And, but we don't know what to do. So I said, well, send me a script, you know, I'll you know, see what's going on. So they sent me a script, and I read it. And I saw immediately that he really needed my character as a central to the film, because he wants me to, he wanted my character to represent the the imperatives of Hollywood. And that you have to do certain things certain ways, blah, blah, blah. And, you know, which is on one level nonsense. Such rules, they their principles, and there's genre convention, but anyway, but so I was a typical kind of need to slander Hollywood in favor of the artist. And, and they wanted me to do the slandering. So, but I realized that without my character there to provide some source of conflict. The story didn't work at all. So I said, and so I tell you what, I made two phone calls. I called William Goldman. And I said, Good, he was, you know, a student of mine. And I said, Bill, they there's a film and they want to use me as a character in it. What do you think? And he said, Don't do it. Don't do it. He said, it's Hollywood. And he said, they're out to get you don't do it. I said, Yeah, but I'm okay. But suppose I had casting rights. And he says, Okay, okay, who do you want? I said, Well, let's say Gene Hackman, is it? Okay. Okay. It'll be Gene Hackman, with a big pink bow around his neck. If they want to get you, Bob, they're gonna get you don't do it. So then I called my son. And I said, Paul, you know, and he said, do it. I said, Why isn't because Dad, it's a Hollywood film, you're gonna be a character in the Hollywood film. And he said, it'll be great. Do it. So I talked to Ed Sachs, and I said, Kenny, three things. One, I need a redeeming scene. I said, you know, you want to slander me fine. But then you can't leave it at that. You got he got to give me a redeeming scene. Right? To I have to have the controller the casting, I won't tell you exactly who to cast. But you got to give me a list because I ended need to know their philosophy. I mean, for all I knew this was the Danny DeVito Dan Ackroyd School of casting,

Alex Ferrari 4:28
you know, fair enough.

Robert McKee 4:31
I said, and very importantly, the third act sucks. And I cannot be a character in a bad movie. So we need meetings, they're going to have to be willing to rewrite. And, and those are my three conditions. And, and they agreed to them. And, and so they sent me a casting they gave me my redeeming scene and then they they they sent a list. Have the 10 best middle aged British actors alive? You know, everybody from Christopher Plummer to Alan Bates and I, and and I looked at the list. And I said, I want Brian Cox. And they said, Who's Brian Cox? And I said, He's the best British actor you don't know. Because Brian had been a student of mine up in Glasgow, and I'd seen him on stage in the West End of London and, and what I didn't want, see all those actors. They're all wonderful. But there's always actors have this Love me Love me thing, no matter what they want to be loved. And there's always this subtext like my heart's in the right place. And I really, you know, and I don't want to be loved. I really don't want to be respected, I want to be understood. And I want to inspire people and educate, but I do not want a bunch of people following me around like a guru. Right, loving me, right? And I knew that Brian would not do that. And, and then we had meetings and about the Act Three, and eventually got to a never got to a perfect accuracy. But it got to a point where I could sign off on so and it was, so they took my son to a screening at so at Sony and I said, you know, we think ball, and he said, Dad, he said, Brian Cox nailed you. Which I thought was great. So you know, and it was, it was, but that's not the, you know, I was I put myself in a funny date. So it's not just, but yeah, it was, um, it was a difficult choice. But I think William Goldman was wrong, that, you know, there was a way to you have your cake and eat it too. And I think an adaptation is loved. Oh, and millions and millions of people. So, so it certainly didn't hurt my brand.

Alex Ferrari 7:20
It didn't hurt your brand or business, I'd imagine. It's the term irony comes to play where you would be working with Charlie Kaufman, on a script, where your character is the establishment that he's trying to get away from and to give art but yet you are working with him to put the script together and finish the third act, which is amazing. Charlie,

Robert McKee 7:42
Charlie's one of those guys. He's got, you know, a great talent. But he's a bit delusional. What he wants to achieve is the commercial art movie. He wants it both ways. He wants to be known for making art movies, but they have to make money too. And a lot of it because he knows that, you know, his career. If he loses money, it's over. And so and, and so he wants to he wants to create the commercial art movie and a salsa dance understood, you know, things, the notion of the commercial art movie, you know, the, the, the English Patient and films like that. And I you know, in the meetings with a spike and and, and, Charlie, I, you know, I pointed out to Charlie, so you can't have it both ways. It's a you, you know, you if it's a true art movies have a very limited audience period. And art filmmakers understand this. And they budget accordingly. You want 30 million

Alex Ferrari 8:59
for an art film?

Robert McKee 9:03
Was 5 million we could, but Okay, so anyway, but it was. Yeah, the irony of it is wonderful.

Alex Ferrari 9:10
So, so you've worked with so many screenwriters and filmmakers over the course of your career, what is the biggest mistakes you see screenwriters, new screenwriters to the craft make?

Robert McKee 9:24
Well, it's not mistake so much. Yeah, I guess it is a mistake. But, uh, there's two problems. One is cliches. And they think that it that they want to be, you know, like an artist, they want to be original, but at the same time, they want. They want to be sure that it works. And so they recycle the things that everybody's always done. And they've tried to recycle them with it. difference and which is absolutely necessary, I mean, that's I get it, you're not going to reinvent the wheel, you have to just spin it yet another way. And, but then they get very easy once they sell their soul. It's hard to get it back. And, you know, you can pour on your soul for a while, but you've got to get the cash to get back. And, and so that's the war on cliches is not some, you know, it's not a fault, it's just a problem everybody faces. And, but there's a greater problem. And it's the willingness to lie. In an effort to tell their story to get it out, somehow they get it together. And they will write characters and scenes, and whatever that that lack credibility that they know perfectly well, in their heart of hearts is pure corn of some kind. And it's a it's, they're bending the truth. It's not it's, there's something false to some. And, and, and to, to, to get to something that is really profoundly honest. And it doesn't matter what the genre is, from action, to comedy. to, to a you know, as an education plan, something very interior doesn't matter what the genre is, there's truth, and then there's lie. And somehow they think that because it's fiction, that gives them a license to lie. But but they don't have that license, they have a an obligation to express the truth of what it is to be a human being and in whatever genre, they're they're writing, they have a, they have a an obligation, if they're writing comedy, to really stick a knife in some sacred cow and expose the bullshit of society. I mean, they, you know, it's not enough to be amusing. comedy is a is an angry art, that savages, all those things that, that that that are false in life, and starting with politics. Right. And, and so there's they, there's a willingness to, to fit and lie and in order to please that, okay, let me take a step back. I bulldozing cliches and truthfulness are all the byproduct of the young writer, especially the young writers desire to please they want to be loved, they want people to love what they do they want to please people. And so they write what they think, is pleasing for people, whether it's all the cards in fast and furious. Right, or the sentimentality or whatever they want to please people and and which is fine, but you can't please everybody and so you're going to write for a certain mind a certain audience a certain mentality and an educational level and taste and whatnot in a certain group of people that you know, are out there, they're like you pay and and you can't please everybody. And and so, a film like for example, Nomad land is certainly not trying to please there's an audience for it, that will get it and enjoy it and and recognize this as a deep truth about our society and about human nature.

But it's, it's not going to have a mass audience. And because it will turn off more people than it will turn out. And, but it's, it's a excellent film is an honest film. So that's the I think it's fishing around here. Because when you open the door and say, you know whether

Alex Ferrari 14:53
you're wrong, there's 1000s of things

Robert McKee 14:57
to bring up, but if I can do it down, it's that it's that the willingness to please results in recycling cliches, and basically not telling the the, the, the dark truth of things. And so you have to be it's tough, you have to be disciplined not to copy other people's success, but to, to write what you honestly believe to be the

errors in the central new genre.

And, and be rigorous about that.

Alex Ferrari 15:36
Now, one of the the hallmarks of a good story is conflict. How do you create conflict in a story?

Robert McKee 15:46
Well, depends on where you start. If you start with a choice of genre, let's say you're going to write a thriller. Right? You know, the source of conflict immediately by that choice. I need some kind of psychopathic villain. Right? I need Russell Crowe, in unhinged. Why? And so that's done for you. So that the genre sort of automatically tells you, right, on the other hand, if you're telling a family story, and that will be called domestic. Until the characters are a family and it's a family with problems, wow. The conflict could come from any direction. Who's with? Is it the mother? Is it the father? Is that rebellious children? Is it Whose is it? Some some, you know, older grandfather grandmother figure that's pulling people strings, and you know, whatever, given a family what's wrong with this family? And so you have to figure out what is it and is it social, or psychological? Is it instinctive is a deliberate you have to think your way through all that. And so you, you you start with a family and you create a little you know, a cast? And then and then you ask the question or what's wrong with this family. And a million different things can be wrong in human nature inside of a family. And that requires knowledge, you have to understand people, you have to understand that you know, the mother, daughter, mother, son, Father, daughter, Father, Son relationships, and, and you need to dig into your own experience. And ask yourself, you know, what was wrong in my family? What What do I believe, to be the truth about families? And, and, and that the genre doesn't give you that answer. And so, you have the answer will come from your depth of understanding of human nature, human relationships of a certain personal kind in this case. And, or if you're writing comedy, so as mentioned, the starting place of writing a comedy is to ask yourself what is pissing me off? What in this world is pissing me off? Is that relationships? Is it men women? Always it? Is that the is that the the the the social networks? Is it is it politics? Is it the military? Is it the church? Why what what is what what do I hate? What's pissing me off? Because the root of comedy is is anger. The comic mind is an angry idealist comic comics are idealists who want the world to be perfect or at least and when they look around the world they see where sorry, sick one place it is. And, and they realize that they're complicit, they're part of it too. And so what spacing me off then it points them in a direction to an institution or behavior in society. me like I think that great comedy series. Curb Your Enthusiasm. You know, and, and, and yes, you know, what is pissing me off and he will finds really egregious fault in, in, in people's lack of propriety. Or, or logic or clarity of thought, you know, why should there be a handicapped stall in toilets? Right that no one can use except the two times a year that a handicapped person comes into this particular toilet. Okay. Right. That is

Larry David, that is an egregious absurdity and it infuriates him. And so he goes into the handicap stall, and sure shit, this is the day

a guy in a wheelchair. So, um, so that, you know, that that's, those are the various things, you know, you, you look at yourself, as a writer, and you you have to understand your vision of life, you have to understand the genres. When you make a choice, there's certain conventions. And, and a, you can bend those conventions, what breaker if you want, but not without an awareness of what the audience expects. And so somehow, it'll between picking the setting and the cast, the genre, and then looking inside of yourself, like your comic wouldn't ask you what's pissing me off? You find your way. If I if you're in conflict, and the the most importantly, you know, it has it that you know that that conflict has to be something you deeply believe in. Now, or, or you will do what we were talking about earlier, you will fall prey to cliches because you'll you'll create false conflict, false antagonist empty, a cliched antagonisms. And like that. So it's a very important question. Now.

Alex Ferrari 22:28
So as far as one thing a lot of a lot of screenwriters try to get away from is structure, saying that structure and trying to fall into side of a structure is, it's like holding me back as an artist and I need to be free and I need to run free like a wild stallion, I personally find structure to be very freeing, because it gives me a place to go. How do you approach structure?

Robert McKee 22:55
Well, in this day, people have a course accused me of imposing structural rules in my teaching, and it's nonsense. When

I am opposed to structure, it's inhibiting my creativity do not know what the hell they're talking. They just don't they use the word structure. But they wouldn't understand or know story structure, if it fell from a height under their foot, okay, they just don't know what they're talking about. structure in every scene, ideally, is a turning point of some magnitude, the character's life, they go into a situation wanting something. And something in that moment, kind of prevents them from getting it. They struggle with that. And they either get what they want, or they don't get what they want. Or they get it at a price or they don't get it but learn something. Change takes place. And it's in a simple scene is minor. And then these changes per scene build sequences in which moderate deeper change wider change happens, these sequences build x in it. And then that climax is a major turning point that has greater depth or greater breadth or both have impact on a character's life. And so minor moderate major changes are building a story progressively to an absolute irreversible change at climax. Now, why would anyone object to what I just said? Why would anyone think that you can change Do concrete scenes in which nothing changes. And do that three scenes in a row and people will not be walking up. They come there, they come to the writer, they read a novel, kind of trying to have insight into life as to what forces in life positive and negative, bring about change outwardly or inwardly in characters lives. I mean, that's why we go to the storyteller. And so and so why would you not want change? Or why would you want repetitious change? Because the same change degree of change, that happens three times in a row, you know, we're bored. So because it's not giving us what we want, it's not giving us the insight that into character that we want. And so people who say they're opposed to structure don't understand what structure is it they don't understand, it's a dynamic and a progression of minor moderate major changes. And so I have no patience with that kind of ignorance. Hear the people who say that are the very naive, ignorant, really, people who think that if they just open up their imagination, emotion, picture will flow out of it.

Alex Ferrari 26:30
Very true.

Robert McKee 26:32
And, and they are childish in that way. I mean, you open up your imagination and see what flows out, then you have to go to work on it. And you have to step back from every, every time you you know, or let me put you this way. What in truth is it to write? What is writing actually, like, as an experience, you open up your imagination, and you have an idea for a character or two or three, and you write a page, things happen? Action reaction dialog, that when you write a page, that takes 20 minutes, then what do you do? You read that page? And you could take it does this work? would he say that? Would she act like that? would this happen with it? Is there a better way to do this? And is this repetitious? Is there a hole does it make sense, you constantly critique what you've written, and you go back, and you rewrite it. And then you read it, again, you critique it again. And this goes on all day long. And so you go inside to create, you go outside to critique, you create, your critique you curate, and the quality of your critique that guides your rewriting is absolutely dependent on your understanding to make judgments, when you ask the question, does this work? You have to know what works and what doesn't work. And, and so that on one level, everything you do is structure. Its structured to have a character say x and another character respond with y that structure action reaction, that the person who said x did not expect to hear why

Alex Ferrari 28:36
right exit Exactly.

Robert McKee 28:39
And that structure that beat of act reaction and human behavior, that structure. So is I said, People say this, say it out of out of emit amateur understanding of what the creativity, what the act of writing really is.

Alex Ferrari 29:07
And I, whenever I've come up against that, when I say no, every you know, every movie has some sort of structure. Most movies, especially popular movies have structure. And your definition of structure is wonderful. They always throw out Pulp Fiction, and I'm like, no Pulp Fiction is an extremely structured film. Do you agree?

Robert McKee 29:28
Yeah. I've when I was we were talking about when I was when they were doing adaptation, and I was working with Charlie Kaufman. Charlie had exactly that attitude. I said, the third act doesn't work. We have to restructure it. And in the end is his face went into a panic mode. He didn't want you know, scared the hell out. He said, I know. I know that. It needs some, you know, just it'll come to me it was a clo and whatnot. And it's as easy as I don't write with structure. He said that I don't write with structure. I said, Charlie, would you like me to lay out the three act design of being john malkovich as because it's a three act, play, want to hear them, act 123. And, and he almost ran out of the room. He didn't want to hear it. He wants to live in the delusion that it somehow flows, and there is no structure. And when in fact, subconsciously, at least being john malkovich is a three activist

Alex Ferrari 30:48
is a great, it's

Robert McKee 30:50
a model, it's a model, BJ Mack is a model three act design. But it's but to the romantic like, Charlie, he doesn't want to hear it. Because he thinks that that's going to constipate his creativity. And I have to agree with it. If he wants to write out of this notion that it's all a flow. And if he is aware that there's a, that there's a design happening, it would, it would inhibit him. So it's because he's a good writer, he's very talented. So it would be better for him to live in that delusion, and let it all pour out. And then he goes back, and his taste guides the rewriting and so forth. And, and, and so if you're talented, like Charlie and, and the idea of structure is frightening, then you should listen to those feelings. And not think about structure and just, you know, do what you do, and hope it works.

But

that's rare.

Alex Ferrari 32:10
Very, very, very rare. But yeah, but and so for everyone listening, you have to understand that someone like Jeff Hoffman is writing. And as he's writing, he's subconsciously working within the three act structure, honestly, on a subconscious level. And even the great writers is like, Oh, I never even think about outlining or plotting, is because they have such a grasp of the craft, that it's already pre wired in them. It's like me building a house, I wouldn't even think twice about how to pour a foundation, or how to how to how to lay out the walls, because I've done it a million times. I don't have to sit there and think about it, it's just done. But that is rare, and it takes sometimes years to get to that place or you're a prodigy, which happens once in a generation or twice in a generation.

Robert McKee 32:57
And and you're absolutely right. That's very, very well put and, and in fact, it goes beyond that you have been watching the stories on screen you have been reading them in novels, you've been to the theater, that form form is a better word than structure that form of action, contradictory reaction and reaction to that and a giant dynamic of action reaction building to change that is so built into you as a as a reader as an audience member from I don't know two three years old. Mother read your little you know, bunny rabbit stories, right? Your bunny rabbit goes out and something happens that not happy for the bunny rabbit and then you know of bunny rabbits mother comes along and pictures things whatever it takes, I mean that that form is ingrained in you from from the earliest. And so you do know it?

Alex Ferrari 34:08
Without question. Now you do more dialogue is something that is you've wrote an entire book dedicated to dialogue. Obviously, your first book is story. But your second book is dialogue. What are the three functions of dialogue in your opinion?

Robert McKee 34:25
Well, there's many of them and certainly one of them is is the obvious one of exposition by various means. So for examples simple in writing dialogue, a character has a certain vocabulary so for example, you you've done construction on houses, right? Some sure I And so how many different kinds of nails Do you know? From spiked to tact of,

let's say 10? Yeah. Okay. Now most people may know, to me one nail on a screw, basically, that's all they know.

Okay. So if if in there, if a character in their dialogue uses the, the carpenters terminology. And even metaphorically, you know, call something a five, many nail, right? The fact that he knows the difference between a temporary nail and pipe and whatever it is, his exposition is it tells us something about the life of this character, by the very word, the names of things that that this character uses in their vocabulary helps us understand the whole life of this character. So if somebody grew up, you know, around boats, and they use nautical terminology, right? And so that they the language inside of the dialogue, all that just the vocabulary alone gives us exposition, it tells us who is this character? What's their life been like? Etc. Okay, then, at the same time, the characters talking about things that are happening, or have happened. And when somebody says, you know, you're not going to leave me again, we are to instantly know, that's it, she's already left them once, at least before

Alex Ferrari 36:46
it says it says volumes with one word.

Robert McKee 36:49
Yeah, there's no word again. But so we have an insight into what their life has been like, in this relationship. And so that's number one is is, is exposition. And number two is action. When people speak, what they say, is an action they take in order to get what they need and want in the moment, but underneath that is what they're really doing. And it's what in the subtext, the action they take in the subtext is what's driving the scene? So when somebody says, Well, I didn't expect that. Right? What they're really doing, perhaps, depending, right, is attacking, criticizing the other person for doing something that's completely inappropriate. What they say is, well, I didn't expect you to say that I didn't expect you to do that. I didn't expect that. But what that is, is a way of attacking another person for inappropriate behavior. And so it's right. And so and so the dialogue is the text by which people carry out actions. But underneath the dialog, is the true action. And it that's based on a common sense, understanding that people do not say out loud and do out what they're really thinking and feeling. They cannot, no matter how they try, if they're when they're, when they're pouring their heart out and confessing to the worst things they've ever done. There's still another layer, where they're actually begging for forgiveness, let's say, right? So by confessing, actually, you're begging for forgiveness or whatever it is. And so dialogue is the outer vehicle for interaction. And, and the great mistaken dialogue is writing the the interaction into the dialogue. stead of having somebody confess, did they beg Please forgive me, please forgive me, forgive me, forgive me. Right. And, and if somebody is actually begging, there's got to be another level of what they're really doing underneath the baking. And, and so you have to, you know, the writer has to think to that by begging. What that dialogue is actually a mask for manipulating that person. Do what you have to do, right. And so, exposition, action. Okay. And then, you know, just beauty. Just Just wonderful dialogue, in character, and all that, but but a way of creating a surface that is that it draws us. Because, you know, we just love to see scenes where characters speak really well. in there. And even though even if we're using just gangster talk, good gangs, your dog, it's right to talk to each other and that kind of rap and that kind of unite. Right? That's, that's a form of beauty. It's wonderful, you know, it's pleasurable, right. The dialogue ultimately ought to be pleasing, and in his sense of kind of verbal spectacle. And so that's just, you know, that just three off the top of my head functions, but there's is there's much more right and I, I like I'm sure like you, we all love. Wonderful, memorable quotable dialogue.

Alex Ferrari 41:24
Yeah, very much like it's so obviously Tarantino and Sorkin and Shane Black and these kind of screenwriters, their dialogue is just, it's poetic in the way that they write something, certainly is, certainly, and the genius of them is they're able to do the first two things you said, within that poetry, as opposed to just poetry for poetry sake,

Robert McKee 41:46
which is, you know, that is that just decorative. They all happens all at once. You know, you're getting exposition, see who these characters are, whatever actions or reactions are driving the scene, and it's a pleasure to listen to.

Alex Ferrari 42:03
Now, one thing I've noticed in years and even in my own writing descriptions, in a screenplay, a lot of screenwriters, when they starting out, they feel like it's a novel. So, they will write a very detailed description about a scene or about something, where from my understanding, over the years, less is more and it becomes more of a of an exercise in Haiku is than it is in the novel writing. Can you kind of talk a little bit about the importance of of compacting your description?

Robert McKee 42:37
Well, it does need to be economical. Of course. On the other hand, it has to be vivid,

Alex Ferrari 42:44
right?

Robert McKee 42:46
And that's, you know, where does that balance strike you that the ambition is to project a film into the readers head. So that when they read their screenplay, they see a motion picture without camera directions without you know smash CUT TO for transitions and, you know, Dolly on and you know, and you know, pull focus, whatever nonsense, you got to use the language and description to create the effect of a motion picture, then you only use ideally, you only use the master shots, it you you only the the the shots, the angles, the setups, camera setups that are absolutely necessary. And no more you do not try to direct the film. And, and instead, you project a motion picture into the readers head. And, and, and so you need to it over, often in overriding and when, in fact, was not only overwritten, but it's not vivid. It's because writers rely on adjectives and adverbs. And what they need is to know the names of things. You know, he, he, he picks up what we're talking about before a big nail. Well, you know, big is an adjective. And so, put an image in the readers head, he picks up a spike. Spike is a vivid image. A he, he walks slowly across the room, will slowly is an adverb. Right? Right. And so you name the action of verb is the name of an action. He pads across the room he ambles, he strolls he saunters. He you know, Waltz's is an active verb without an adjective, adverb, concrete nouns without adjectives. And we see things and we see actions. And it becomes vivid. It reduces the word count. And, and here's here's something a good it's a good note for writers take your screenplay. And, and search the verb is or our urge is an are throughout your descriptions and eliminate every single one of them. know things are nothing is in a screenplay. Everything in a film is alive. And action. So you know, a name the thing. So a line like a big house, there, there is a big house on a hill.

Okay.

And what's a big house a mansion or a state? a villa? What's a, you know, a hill, a mountain. At add and add and turn it into a villa sits just that verb sits is more active than is a big house sits with a spectacular with this spectacular view. And so easy, a big house up high with a great view. And it's an image and it's active, it sits sprawls across, whatever. And so active verbs concrete nouns, and and make us see a movie. And every writer finds every good writer finds their own personal way to do that. And Paddy Chayefsky wrote elaborate descriptions. Harold Pentre described, nothing, nothing. He would just go interior kitchen dialogue, dialogue, dialogue, dialogue, describe nothing. And because his attitude was, we all know what a kitchen looks like. And they'll probably play it in the garage anyway. But if they mess if they mess with my beats of action reaction and you know, in dialogue, then they're in trouble. Okay, so every writer has to find their own way to accomplish the task of a vividly projecting emotion picture in the imagination, as you turn pages who make them see a movie.

Alex Ferrari 48:23
Now, your new book is called character. And I wanted to ask you a couple questions in regards to character because, arguably, I always like to ask the question, do you start with plot or you start with character I always say to people, you don't like Indiana Jones, his plots aren't nearly as memorable as Indiana Jones James Bond's plots aren't as memorable as James Bond. Like I don't you throw me the plot of thunder ball. I don't remember. I remember scenes, but I do remember James Bond. And that's what draws me back to his stories. So, can you talk a little bit about the difference between roles and character?

Robert McKee 48:58
Well, a role is a generic term. And so hero is a role villain is a role victim is a role. You know, sidekick is a roll. goon is a roll. shopkeeper his role in the role is as a position in a in a cast. as defined by its relationship to other characters, and or a profession. Like waiter, asked driver. And, and they're generic, they wrote something waiting to be filled by a character. And as a character comes into a story to fulfill a certain role but it's a it's a You know, it's it's a, it's a generic to that to that genre. And so if you have a family, the roles are mother, father, children guide, they're okay, those are roles, characters are our unique human beings, we inhabit those roles. And and there's a design of a cast, such that the protagonist, and the central character at role is the most complex character role. And they are they, they're, depending on the genre, they are the most dimensional character of all. And they are ideally, they, they are the center of good, there's a, there's a positive human quality, not every way certainly, but there's, there's some quality, within the complexity of that character, with which we recognize we empathize, we recognize a shared humanity, the character is then in orbit around that character that protagonists are less dimensional, but they can be dimensional as as well, then you go all the way out to the second third circles, where you have people only playing a role. cashier, restaurant cashier, okay. Now, even when you're writing a scene where your character goes up to the cashier in a restaurant, to pay a bill, and discovers that his credit card is cancelled, right, you have a clerk standing there, at the at the take, who takes the credit card and finds that it's, it's been rejected that clerk character, he be very useful to imagine that role, very specifically, what kind of human being, you know, is she or he, it because it does the, the way in which that clerk that roll says responds to your card is canceled. Your card didn't go through the, the, the way you write the words and gesture for that character gives her a trait. And so roles have traits and, and to make, even that moment, when there's a human being behind that, that trait. And so if she's sarcastic, if she's fed up with with the job itself or with with people whose cards never work, or she's sympathetic because her cards don't work.

Alex Ferrari 53:19
So,

Robert McKee 53:21
so, even in a in a simple role like that, you try to write it with a as a specific trait in the way in which he deals with that moment. And it creates a character for an actor. And so the actor come in there and realize, Oh, this is an antagonistic clerk or this is a sympathetic cleric, or an indifferent or bored or falling asleep, or glancing at her watch constantly, she just wants to get out of here, whatever it is, you give her a trait. And that makes her a character, she sends the GM to life and it gives the actor something to hang their performance on. And so dimensions the protagonists, the most dimensional of all dimensions are contradictions within the nature of the girl. And so you populate that with in my book on character, I look at characters everybody from from Odysseus in Homer's Odyssey has an eight dimensional character, all the way up to Tony Soprano, as a 12 dimensional character Walter White, as a 16 dimensional character. And so and so the complexity of character today given long form television, especially, is at is becoming your astronomical And then you have to give all the, that every one of these dimensions if a character is, is kind and cruel, okay? Sometimes they're crying, sometimes they're cruel. Therefore, you're going to need a cast of characters where the protagonist, when they meet character a, they treat them kindly character B, they treat with, with a slap with cruelty and, and so you need to design a cast around each other characters. So that when, whenever any two characters meet, they bring out sides of their dimensionality or traits of behavior that no one else brings out of them. And so, every single character is designed that whenever they encounter any other character, they bring out each other's qualities in ways that no other character does. And, and when you have a, you know, when you have that kind of cast, where every single character services, every other character, and no redundancies every relationship is unique. every relationship develops a different aspect or a different dimension. Then you have a fascinating group of people that creates a world that the audience can really

Alex Ferrari 56:38
dive into,

Robert McKee 56:39
dive into now, you know, when characters when and carrot one characters behave toward each other in the same way, no matter who it is. That, you know, that's it's a boring and do it's false. People do not treat other people, different people the same. Everybody behaves in a uniquely subtly but uniquely different way, depending upon the relationship. And it takes a lot of concentration and imagination in the writer to realize that every relationship brings out different sides of the character's nature.

Alex Ferrari 57:21
Now, I'm gonna ask you a few questions. Ask all my guests. Robert, what are three screenplays every screenwriter should read? You see? I don't answer that question. Okay. For this reason, I don't want people to copy anybody. Okay, fair enough.

Robert McKee 57:46
And so if I say, you know, if I named my, you know, my favorites, like, say, trying to tell people you know, then run to study Chinatown and emulate it. And that's a mistake. The really important question to ask people is, what's your favorite genre? Because they should be writing the kind of films they love.

Alex Ferrari 58:15
It's a good point, what

Robert McKee 58:16
I love, what are my favorites may have nothing to do with their favorites. And so the first question is, you know, what do you love? What kind of movies do you go to see what kind of things do you read? What do you love? And then seek out those? And the second thing is that if I name favorites, and, and that they, you know, they're in their pieces of perfection. Okay. What does that teach the writer? They got a model of perfection. Great. Okay, that's important, you should understand you should have an ideal, what you're trying to achieve. But one of the ways to achieve it, is to study bad movies. break them down and ask yourself, why is this film so boring? Why can't I believe a word of it? Why does this fail? and break it down and study it? To answer what this What does it lack what went wrong, etc. Okay, and then rewrite it.

Alex Ferrari 59:37
Just thing,

Robert McKee 59:39
rewrite it. fix that broken film. Because that's what you're going to do as a writer. Your first draft is going to suck. And you're going to go in and try to fix your broken script. Try to bring it to life. Try to cut edited shape and rewrite it reinvented, you're going to read it over and over again, right? Having fixed broken films, not just one, but many, many, many take bad movies, studying them and make them make them work is practice for what you're going to have to do with your own screenplay. Because it's not going to work in the beginning, it's going to need a lot of work to work. And so having rewritten bad films to make them work is, is a real learning experience. And so I say, study good films are of your genre, so that you have a an ideal that you achieve, rewrite the bad ones to teach yourself how to fix broken work. And so, and that's a personal choice. I can't say what that should be for those people. For every one of them, loves whatever they love, which may or may not be what I love.

Alex Ferrari 1:01:00
Now, where can people find out more about you? And where can they purchase your new book character? Amazon? It's pretty much it is pretty much it nowadays, isn't it? It's pretty much it nowadays, isn't it? Amazon.

Robert McKee 1:01:17
bookstores, I'm sure are opening up. And if you know if you love bookstores, as I do, you know, you can go to a bookstore and get it. But the most direct way that will be there in your budget for the next morning. It's incredible what they do, what Amazon does, and bash, you know that the other other Barnes and Noble stew or whatever it is, but yeah, it's very simple. You just go to amazon.com. Right? Just write the word McKee. And comes story, dialogue, character, in hardcover, in an audio and in Kindle,

Alex Ferrari 1:02:05
and everything else? And then how can people read it? And how can people learn more about you what you offer?

Robert McKee 1:02:13
Ah, the go to make peace story.com. The key story.com will take you to our website. And we have a upcoming. We've been doing webinars now for a year and a half since the plague hit us. And they've been very successful, very, very pleased with it. And in July, we're doing a series on action. Nice on the action genre. And so these, these are every Tuesday, three Tuesday's in a row. And they're two hour events, hour and a half worth of lecture and a half hour of q&a. Then on Thursday, I I give an additional two hours of q&a.

Alex Ferrari 1:03:01
Fantastic.

Robert McKee 1:03:03
And because I realized how important it is for people to get answers to things they're working on. So So Tuesdays and Thursdays for three weeks in a row. And there's you know, four hours of material each week. So and we will we will look at the action genre in depth with lots of illustrations and examples of an adage and I love giving these acts. webinars. And it's a favorite of mine. Actually,

Alex Ferrari 1:03:38
I love a good action movie is it's hard to come by nowadays. So I appreciate it. Robert, thank you so much for taking the time to talk to to my audience and I appreciate all the work that you have done over the years and help so many screenwriters as well. So thank you so much for everything you do.

Robert McKee 1:03:54
It was a lovely chat. Great chat. Nice talking to you.

 

IFH 560: Getting Your 1st Film Off the Ground with Brian Petsos

Today on the show, we have actor, writer, director Brian Petsos. Brian is the writer director of the new film, “Big Gold Brick” starring Andy Garcia, Oscar Isaac, Megan Fox and Lucy Hale just to name a few.

After graduating from art school, Brian Petsos eventually began acting and improvising. While in the conservatory at Chicago’s famed SecondCity, he started writing; and later he began making films. Since leaving Chicago for New York City, he has carefully expanded his repertoire to include varying wor ks that he has written, directed, produced, performed in, or some combination thereof.

Petsos started his company, A Saboteur, with the mission of producing innovative, original, boundary – pushing films that challenge traditional expectations and underline artistic integrity. His work has run the gamut, from short form content on HBO and spots for commercial clients, to full – length feature films and writing scripts for major studios.

But today he is primarily focused on writing, directing, and producing his own distinctly flavored work. Petsos’s highly anticipated feature debut, BIG GOLD BRICK, will be released by Samuel Goldwyn Films in North America in winter of 2022.

The film recounts the story of fledgling writer Samuel Liston (Emory Cohen) and his exper iences with Floyd Deveraux (Academy Award nominee Andy Garcia), the enigmatic middle – aged father of two who enlists Samuel to write his biography.

Golden Globe winner Oscar Isaac, Megan Fox, Lucy Hale, and Shiloh Fernandez round out this incredible cast in key supporting roles. The film was written and directed by Petsos, and produced by Petsos and Greg Lauritano under Petsos’s A Saboteur banner, with Executive Producers Isaac and Kristen Wiig.

Prior to BIG GOLD BRICK, Petsos wrote, directed, and produced the highly lauded LIGHTNINGFACE (starring Isaac, executive produced by Isaac and Wiig; lightningface.com). The film was an Official Selection of over 30 festivals around the world — including the 60th edition of the BFI London Film Festival, among other high lights.

It received a Best Actor nomination for Isaac at the 2017 Vaughan International Film Festival and a nomination for Best Narrative Comedy at the 2016 Miami short Film Festival, and it was the winner of both the Vortex Grand Prize at the 2016 Rhode I sland International Film Festival and Best Short Film at the 2016 Filmfestival Kitzbühel.

The film premiered online in summer of 2017 as a highly coveted Vimeo Staff Pick and received an abundance of press coverage — from The Hollywood Reporter to The Huffin gton Post, from Indiewire to /Film, to Slate, BuzzFeed, Gizmodo, Film Threat, Nerdist, and many other outlets globally — which ignited virulent enthusiasm and a continuing flurry of social media chatter.

Film School Rejects referred to it as, “Quite simply one of the most intriguing short films of 2017,” adding that, “if LIGHTNINGFACE is eligible for an Oscar Nomination…the other contenders should look out.”

Brian and I had a very raw and open conversation about how difficult it was to get this project.

Big Gold Brick recounts the story of fledgling writer Samuel Liston and his experiences with Floyd Deveraux, the enigmatic middle-aged father of two who enlists Samuel to write his biography. But the circumstances that lead up to this arrangement in the first place are quite astonishing—and efforts to write the biography are quickly stymied by ensuing chaos in this darkly comedic, genre-bending film.

We really get into the weeds about how difficult it was for them to get it going off the ground. Just because he had major talent involved doesn’t mean that it got any easier getting the budget together and so many other little gems.

Enjoy my conversation with Brian Petsos.

Right-click here to download the MP3

Alex Ferrari 0:00
I like to welcome the show, Brian Petsos. How you doing, Brian?

Brian Petsos 0:14
Really good, man. How are you?

Alex Ferrari 0:16
I'm great, brother. I'm great. Thank you so much for being on the show. Man. I'm, I'm excited to get into the weeds with you on your new film, big goal break, dude, because like I was saying, I want to ask you in a little bit. How the hell did this get produced in today's world is fascinating to me. But before we go down, that the insanity that is big old brick, what is how first of all, how'd you get into the business man?

Brian Petsos 0:41
Sure. So I actually Well, I went to art school. And part of my education, which I sort of designed my own program was, I started off kind of on the directing path in film. And I was I grew up a film buff, both of my parents are like huge film buffs. And so it was just always a thing that I really wanted to try to see if I could do and, and make stuff and was very discouraged. Actually, after a year with that kind of focus. I kind of always been like an ideas person. And that was so vocational, that it sort of set me off doing other art making, basically, and then was sort of coerced into going to Second City by a bunch of friends repeatedly goading me. And so I ended up at the Second City doorstep one day and started studying there. And absolutely loved improvising. And then I started kind of studying with improvisers would used to call straight acting. And, yeah, and then, you know, it's funny, because like our first day of class, I remember we all went to the bar after and pretty much everyone wanted to be on SNL course, and I wanted to make movies. And that's kind of what I raised my hand and said, I was there to do and I know it's a super kind of circuitous path. But I knew that was something I always wanted to do. So then I started writing, I actually got an agent as an actor in Chicago, then I moved to New York, that agent got me a new agent in New York was very kind to sort of set that up. And then I kind of kept getting more and more agents eventually ended up at UTA as an actor. And then there was a point where I mean, I was writing and producing like short films. And there was a point where I just realized I, I had to, like, stop performing, because I really wanted to take a crack at trying to be a fancy pants writer, director, dude. And I just felt like I didn't want to be that guy who I with all due respect to my friends who do everything. We're like, Yeah, so I'm acting on this TV show. And then I'm also trying to get this thing I'm directing doing and then I just, I just was like, I need to go like, full priests style. And just give over and like, just see just, honestly, if it takes, like bleeding over, then I'm going to bleed. And so that's sort of where that one.

Alex Ferrari 3:17
So you went full monk, full monk mode. Full monk.

Brian Petsos 3:20
Yes. Yes. Minus the haircut.

Alex Ferrari 3:22
Yes. minus the haircut. So you did a lot of you did a little bit of right interacting with Funny or Die back in the day when when they were kind of launching and it was early on, right? They were only a couple years old or something like that when you were working with them. Right?

Brian Petsos 3:36
Yeah, that was, they were so kind to me, they were you know, I did some stuff that was a little bit higher production value, but the stuff that I was personally directing was like, really low fi. And, you know, still absolutely had its own kind of voice and stuff. But, but then we started, I was performing and writing and producing, we kind of made some higher production value things that they picked up for the HBO show. And they picked up two pieces of ours and sort of featured them as like movie of the week in the in sort of inside the show. And she gave it a like little premiere kind of moment. And that was really cool. And then yeah, and so that, you know, that was a great help and definitely got some of that stuff out there. And so I'm very thankful to them still.

Alex Ferrari 4:26
What were some of the lessons you learned from doing all that kind of work? Because you mean you were that I mean, I know a bunch of guys who worked in at Funny or Die and you know, that's kind of like running gunmen like you do everything?

Brian Petsos 4:38
Yeah, yeah. I mean, well, you know, it's, it's, I'm, I come from a long line of, like hardworking Greeks. And so this kind of entrepreneurial thing is been something twin a constant in my life. And I, for me, the only logical thing to do even when I was acting You know, I'm like new to New York is like, let's just start making stuff. And I think that served me really well. You know, initially, as as I do think there's a point where you need to slow down and not just make tons of stuff and really kind of tried to, you know, concentrate your resources and try to make bigger, more impactful stuff. But I think initially, it served me very well just get out and kind of gather, gather the troops and make stuff. So that entrepreneurial thing I think is a is absolutely a thing.

Alex Ferrari 5:32
Now, you, you hooked up with a couple of little actors, Kristen Wiig, and Oscar Isaacs, back in the day, you were doing short films with them and working with them? How did you get hooked up with those guys?

Brian Petsos 5:44
Well, I mean, Chris's are known for a while Oscar and I had the same age. And we're all here in New York, New York is a very small, very big town. So you end up kind of, you know, running into people and becoming friends. And, you know, both of them were involved. With lightning face, the short that preceded, they go brick, and you'll find a lot of the same people that were involved, because I kind of developed those two projects in tandem. Because I was writing big gold brick, and I knew it was gonna have a bunch of visual effects in it. And the only sort of, kind of higher production value short film that I directed was ticky tacky, which I shot in one day, by one day, I mean, I think we had eight hours of the actual set. So you know, so with lightning face, I knew that I could incorporate some of that visual effects stuff. And I felt like that was gonna really help buffer out conversations, when people got this big goldbrick feature script. And they're reading all these crazy visual effects sequences. I was like, I can do it.

Alex Ferrari 6:53
Here's, here's a proof. Here's some proof.

Brian Petsos 6:55
That was the whole but evidently, it worked out a little bit, I guess.

Alex Ferrari 6:59
So then you you've been acting for for many, many years. What from your acting experience did you bring into your directing and writing?

Brian Petsos 7:08
For sure, I think, to start with the writing, actually. You know, I, I've been told that I tend to shed light on even smaller characters, or at least give smaller characters. A moment here, there, which is something that I really appreciate, especially as an actor, because I do try to really think about creating a moment for everyone. But process wise, you know, improvising, is really informed my process as a writer, so just me alone. I'm kind of improvising a ton when I'm when I'm writing. So that means me sort of going through and playing multiple parts in a scene. Probably talking to myself probably pacing around my apartment. So yeah, there's there's a lot of that. Yeah, I know, it seems kind of crazy. So there's that whole side, which is, which is absolutely thing, the irony is when it goes, turns to time to be on set and shoot stuff. I actually don't do a ton of improvising. I probably am trying to come out of the Hitchcockian School of let's like come with a plan and try to stick to it as much as possible. It's not to say that I don't like I will absolutely let takes go places for sure. But I just I really need to know that what mechanically worked for me on the page, like at least we get that. And I also don't think of improv is like, I need my actors to try to be really smart writers while they're acting, you know, that's let's have them just be really good actors and hopefully trust the text. So that sort of, you know, I also think you can improvise in space and it doesn't have to be saying crafty stuff. I think you can think about performing an improvisational way that doesn't include necessarily having to create dialogue. Think that type of thinking I really hope I can foster but I really work with everyone differently. I feel like everyone has their own kind of needs. Hopefully my past as an actor, even though I never reached any real heights. I had a fair amount of experience in different venues. Hopefully, there's a commonality there and people can feel comfortable and at the very least, that comfortability will allow them to explore and I can guide them the best that I can.

Alex Ferrari 9:25
It's really interesting from from someone who comes to have such a strong improv background, you are more militant, a little bit more militant to the page than I would have thought because I would thought that you'd be much more loosey goosey on the page but I feel that you probably doing all the loosey goosey stuff in the prep in the in the in the development.

Brian Petsos 9:43
That's exactly what it is like and you know, I've I sort of consider my job is being like a perpetual student of the medium. Perpetual student of everything really, but definitely the medium as well. And, and I've read a lot about people that I admire that have similar kind of flow He's on this. I'm, it seems to me that that's gonna be the way it is for me. I really, I spent so much time writing a screenplay. Like I just, I just finished my next script, and I've been working on it for several years, you know, a fair amount of that full time. Right? So, yeah, it's, it's, um, you know, I write a pretty deliberate script. You know, hopefully I've done I've worked out a lot of the kinks by the time you get the PDF.

Alex Ferrari 10:30
Exactly. You know, and in any other any other profession, you walking around talking to yourself, they would commit you. But as a writer, that completely makes all the sense of the world. I've done that myself, like, as long as I'm writing dialogue in the scene, or something like that, I'll be like, and I'll catch myself like, You're mad. But this is a process. This is the process.

Brian Petsos 10:51
I don't know that I was ever a big talking to myself person until I started actually acting.

Alex Ferrari 10:57
That's probably a good, that's probably a good thing, sir. I'm just saying you shouldn't generally talk to yourself.

Brian Petsos 11:02
Like, you know, you're you're you're, you're on the subway, and you're running lines before an audition show, your mouth is gonna move a little bit, right, and then you just start to just not really give a blip.

Alex Ferrari 11:14
And if it's if you're in the subway, really, who cares? Really in New York,

Brian Petsos 11:17
New York subway, like, after the pandemic.

Alex Ferrari 11:21
No one, no one really cares. Let's just be honest, no one really, you're the on the on the scale of things that people are looking at. In the subway, you're probably really low on the totem pole, the guy talking to himself with a script, just a guy talking to him. It's just a guy talking himself. That's completely fine. Now I've shot a couple I've had my last two features were mostly improv. So I know as a director and as an editor, that it is fairly difficult to edit improv. So because it's just like, every takes different. So you're trying to find gems, and moments, and takes at least when you when you have scripted stuff, it's like, you get the same line 20 times. But when you don't, when you have every line is different. Every take is different. It's so difficult. Do you have any advice on how you put that together in the edit room and all of that, like, I usually try to get whatever's on the script once out. And then I kind of let them kind of go, generally, that's what I did.

Brian Petsos 12:23
I think, you know, you've I've not done a ton that I've directed that has been largely improvisational, I've performed in stuff that has been filmed that has been largely improvisational, but I always remember hearing about Christopher Guest having to wade through, like 80 hours to get down to to write and, you know, I that sounds to me, like

Alex Ferrari 12:47
It's insanity it's insanity,

Brian Petsos 12:49
Which is one of the reasons why, you know, I probably don't want to do that. I mean, it's it's hard enough wading through stuff that was planned. Um, but I think, you know, it's tough again, also, because time truly is money, especially when you're trying to be conscious of a budget, it's, the stuff really comes into play, but I would say, you know, to me, managing a bunch of improvised material is, I think, in the Edit to me would be largely organizational write, um, you know, finding a way to sort of, you know, filter through segments, like story beats as fast as possible. And then kind of honing from there. I mean, the closest thing I can think process wise is the way I actually work as a writer is I catalogue tons and tons and tons of notes. And my process is very editorial in weeding out or moving notes from one area to the other. So I think thinking about like, that massive amount of material that way is probably to me the most logical way to do that.

Alex Ferrari 13:55
Now, how do you? I mean, how do you direct any advice on directing improv improv because you've been involved with a ton of improv in your life. And you know, some people like Mark Duplass and, and just Winesburg and Christopher gas and these kind of guys who do a lot of heavy improv like, to the point where it's just an outline, a scriptment, and they're like, Okay, guys, you got to get from point A to point B, however you get there is up to you. That's how I basically did my first two features. And it's I always, for me, as a director, I always like I'm just there to catch, capture the lightning, like that's my job. That's my job is to capture lightning and make sure it doesn't go too far off the reservation and just kind of keep but as opposed to script, it's a scripted story. Your your, your lane is very thin, whereas within privates a lot wider, but there's still a lane that you got to control.

Brian Petsos 14:47
For sure, for sure. I mean, I think, you know, obviously, you're dealing with you want to sort of you want to be there to support a performer. I think, to me, good filmed and improvisational stuff Is, is not good until you have performers that you can really trust to do that. Because to me, you know, it's interesting because coming out of, you know, Chicago, at least the second city thing when I was there as a student, you know, all the way through the conservatory it was, it was, yeah, be funny do good improv but do good acting to correct. And I know in the conservatory program, and this the way it used to be, you know, it was pretty rigorous audition wise that it tends to, like really scale down to less and less people as you go through that whole program there. And I think the people that end up kind of the last people standing are really good actors that are also really good at improv. And so I think that duality, that's going to probably yield the best results if you're a director who's, you know, I mean, the level of collaboration is just different. It's a different kind of, you know, kind of arrangement you have with the performer, I think. And so it's to me, it's really more of almost, you know, playing the role of conductor, right, a very real way, whereas I am more of a voyeur, I think in my stuff. Sorry about the siren. Yes,

Alex Ferrari 16:12
You're in New York. It's completely acceptable.

Brian Petsos 16:15
This is This is white noise.

Alex Ferrari 16:21
So if you guys didn't know, we're not in a studio.

Brian Petsos 16:25
Certainly not.

Alex Ferrari 16:28
No, but I really do agree with your, your analogy of a conductor because that's what it felt like for me, when I'm directing that you're just like trying to move the different the brass over here, and the, you know, the the horns over here, and the drums over here, and, and all the different kinds of components to make the scene work. But they're kind of, they have a guiding force, but they're on their own. And it's really exciting for me, directing that kind of movie, it's like you're on the edge as a as a creative, and there's no met. And it's super exciting to know, again, you're making a half $1,000,000.02 million $3 million movie? Um, no, absolutely not. But if you make a lower budget film that you can do, it's super exciting as a director to play like that with the actors.

Brian Petsos 17:20
Yeah, I would imagine it is again, I've got much more experience performing right, and directing the stuff. But I mean, I, I still love improv, I'm very grateful for the education that I have and the experience that I have. And again, like I said, I don't discount it in any way I do try to think about it differently. Sure, you know, for me, I will tell you, you know, with big Olbrich being my first feature, and me also being a producer, I mean, every page I'm looking at, you know, there's there's money being spent, and I don't cripple my own, you know, creative side of my mind thinking about that, but I am absolutely cognizant of it. And it's very real. You know, the dollars they are swimming away.

Alex Ferrari 18:07
Oh, my God, it's, it's, it's, I still remember when I was shooting film back in the day, and it was like, when film would start turning on you here. And it was just a money burning, just money burning. And that's every second you're on set. Money is burning, it's very valuable, some of the most expensive time on the planet.

Brian Petsos 18:26
I know. And that's, you know, I've talked about before, it's so ironic that, you know, you spend all this time kind of, you know, in advance of actually shooting, and then you get any of this huge, very concentrated amount of time where you're working to the bone everyone is, and you know, you're making yourself ill and you just try to cram it all into the sausage casing. And it's super expensive.

Alex Ferrari 18:51
It's, it's an expensive sausage. It's an expensive sausage.

Brian Petsos 18:54
Certainly, what a strange medium.

Alex Ferrari 18:57
It is, it is it is a weird and wacky world that we live in, especially in the film industry. It's just and it's getting more and more interesting. Which, which brings me to how in God's green earth did you get the financing for big gold brick? And how did you get that film off the ground? Because you know, when you see it, you're just like, I am glad that this exists in the world. I truly am. How did you get this thing off the ground, man?

Brian Petsos 19:24
Well, first of all, thank you for being glad that that exists. Yeah, absolutely. It's so fun. Oh, that's I say that about a lot of movies. I'm like, I'm so glad this movie exists. Oftentimes, those are the movies that I cherish the ones that I say that about. I'm not saying you know, you necessarily cherish big break but the it's it's a it's a great place to be. You know, I'm someone as I mentioned, you know, an ex art school, dude, and you know, I It sounds pathetic. Just put, like the art side of it is like really, really important to me, the medium happens to also be entertainment. And that's something that I never want to disrespect. And I love movies that are just pure entertainment. But for me, the stuff that I really kind of worship on screen is the stuff that really takes that intersection and sort of savors it. And so that is kind of, you know, especially for this, this first one, I was very deliberate in kind of, you know, what I wanted this thing to sort of do when it got out there, that the thing that I just finished writing is much bigger, and probably a little more straight ahead, that that there isn't a couple snazzy parts here and there. Quote, unquote, snazzy. But But yeah, I, you know, this one had to sort of be what it was. And, you know, I think having the two short films precede this screenplay, getting out there. This is something I've talked about before, where, you know, there were certain people, both on the financing, and on the talent side who were like, this is just too much.

Alex Ferrari 21:09
Likely you want to do all of this, and you've only done two shorts. Are you out of your mind?

Brian Petsos 21:14
Yeah, absolutely. And then there were other people who were like, you know, I'm down, like, Let's go crazy, like, let's get this done. And, and, and that happened, both with on the finance, the financial side, and, and with actors kind of coming and committing. You know, Oscar was, was the first person attached, because, you know, the whole lightning face thing, the genesis of all that, and Oscar is always just been such a huge supporter. And I'm tremendously thankful, I think, you know, when the scripts started floating around the agencies and stuff. I was very pleasantly surprised with, you know, kind of, you know, it's like I said, this, you know, you got a script out there circulating. The next thing, you know, Andy Garcia was just calling you and saying, let's talk about your crazy movie. And so, you know, that's a real moment, but

Alex Ferrari 22:07
I'll just stop for a sec. I gotta, I gotta unpack that for a second. What's it like, Andy? Like, Andy, for Andy Garcia to call you and you have that conversation for the first time. I'm like, Are you like, just kind of grabbing yourself a bit?

Brian Petsos 22:20
Yeah. Yeah.

Alex Ferrari 22:23
Just like literally just say. Yeah.

Brian Petsos 22:25
I think because I have just been such an Andy Garcia fan. Oh, like, I just his body of work is incredibly. He's amazing. And, I mean, it's, you know, I could I could talk about him for hours. But when he calls your phone and you've never spoken to him, yeah, you kind of need to stop shaking. And then you need to start talking about stuff. You know, you're aware of the fact that he's worked with Hal Ashby, Francis Ford Coppola, Brian De Palma, Steven Soderbergh. And then this is the list in the list here with his hat on. You know, so it's Yeah, yeah. I mean, it's,

Alex Ferrari 23:02
And then me, yeah, like Francis Ford Coppola, Brian De Palma, Steven Saab, and me. Yeah.

Brian Petsos 23:09
And other people as well. But it says, yourself in that, in that in that context, it's absolutely fine. You know, so yeah, but I mean, you know, the way this there's such a dance, if I can just talk boring producer stuff. Sure. There's such a dance between compiling the cast and actually closing the money. And this was a film where, you know, I wrote a film, what you see represented, I think, ultimately, is pretty close to the script. Pretty damn close to the script. There were a couple sequences that I had to I had to peel some layers off because I, we didn't get quite where I wanted to financing wise, but I will say having having friends who make movies, I feel like we did okay, we did pretty good with the amount of money that we had to spend first feature especially I'm you know, I'm very thankful for that. But yeah, it's a process you know, you you get the cast and you get the money and you close the money and you make sure the cast is gonna show up and next thing you know, you're in Toronto shooting and it happened.

Alex Ferrari 24:10
Okay, the waiting for the money to drop phase of the project must it's just just torturous. Like, any day the money the money is gonna drop tomorrow, money's gonna drop tomorrow. And you're like,ohh god!

Brian Petsos 24:22
Well, especially when you have like, it's coming from disparate sources, right? I'm person drops out, you know what, like, now I have to go get this $500,000 chunk. And it's, you know, it's, it's a thing, man and I do have to say, like, there were two times I think we thought we had all the money and we didn't and delayed our start date. And, you know, it's, you know, you break down I mean, these I'm a pretty sensitive person. You know, I am no stranger to letting myself feel emotion. There's just gonna rip your hair out. And you know, I mean, that's your shed.

Alex Ferrari 24:59
Yeah. I want I want to make a point of this is that you had you know, Oscar Isaacs, you know, and, and Andy Garcia, and you had a decent a really good gas, not a decent gas, an amazing cast. And yet you're still having struggles to Close to close financing on films like that. And I want everyone listening to understand that that did like, oh, it's like, oh, well, you had Oscar on board. So it just must have been cake all the way. I'm like, No, that's the beginning of the conversation is having an Oscar or an Andy aboard? That just starts the conversation and then when that got the beginning of the beginning, exactly. And if money drops out and you got to go find 500,000 Well, Andy might be going on to the next Steven Soderbergh film, and you might lose them, because scheduling.

Brian Petsos 25:46
True as well, this schedule thing comes into play, you know, people are representative of very big agencies. And, you know, the whole agency system is is you know, I don't want to I don't want to like rain on the mystique, but it's, that's a businessman in a very real Oh, yeah, they're trying to make money and that's great. That's that's what their job is, is to make money. And if that means like carding an actor off to the next project like you're Sol and that's that and you're right. It's there's so many the plates that spin it's unbelievable. And you know, I've also talked as you said, like, yeah, Oscars my friend Oscars done stuff for the Oscars attached to this, like this. The pain involved in getting this movie together. I think it'd be impossible for me to put into language. It is not easy. It's not easy for anyone. Making an indie, as you said, doesn't matter how big the indie is. If it's an indie, any Hey, even if you have fancy pants, actors, it's torture. I would never advise anyone to do what I do

Alex Ferrari 26:51
I should have been independent filmmaker, absolutely not go get a real job.

Brian Petsos 26:57
I I've said before, like, film is the closest thing I have to religion. Yeah, if you want ledges go be religious man.

Alex Ferrari 27:05
Yeah, no, there's there's no question. And I just I always like to demystify this for people because some people just think because there's certain costs involved. You know, look, Scorsese has problems getting projects off the ground. Spielberg has problem getting projects off the ground. They're obviously at a much different level than you and I are talking about, but they still at their level, they're still having struggles. You know, the only person that probably doesn't is Nolan. He's the only person I think in Hollywood, you could just basically walk in anywhere and go, I want to make a movie about Oppenheimer. And I need $100 million. Who else?

Brian Petsos 27:35
Yeah, gets one hand is the amount of people that can just ease into something it's always difficult from what I gathered from from as a student of other directors and just doing a fair amount of reading and hearing some stuff, you know, through through people. It's, it's always difficult. i It's probably though it's probably a little easier for Scorsese,

Alex Ferrari 27:57
No question. But the thing is, is that it's just not trying to make a $25 million movie because he can make those movies all day he needs $100 million movies about two months

Brian Petsos 28:06
$200 million movies,

Alex Ferrari 28:09
Exact $100 $200 million movies with like two monks that are you know, going off and are silent for most of the film. Like that's, that's what he wants to do it. It's relative. I mean, look at Coppola. He's like, he can't get financing with Oscar. He's gonna Oscar is gonna be in this movie. And he's like, Screw it. I'm just gonna drop $120 million out of my pocket for my crazy wine money.

Brian Petsos 28:31
You know, I had heard that. Right. I believe I read it. If I didn't read it. I heard that for Gangs of New York. There was a point where a Scorsese wanted another 20 million bucks or something. Yeah. And studio was like, Sorry, man, you're cut out like we given you more like one or two times. That's it. He's like, okay, cool. And he just threw 20 million of his own dollars. And now, I'm happy to say I couldn't throw 20 of my dollars. Did her but to be able to buy coffee from my art department that day was was humbling.

Alex Ferrari 29:04
Wait a minute. How many coffees are you buying here? I mean,

Brian Petsos 29:07
He was like, well, Starbucks was like four

Alex Ferrari 29:09
Four I was gonna say there's not I was like, 20 How many coffees you buy with 20 bucks these days?

Brian Petsos 29:14
Canada man, so

Alex Ferrari 29:15
Okay, just five, maybe five, maybe five? Exchange? No, but I'm glad but I'm glad we're talking about this because it really kind of demystifies it a lot for for filmmakers coming up with they have these delusions in their head or illusions in their head that it's a lot easier once you get to a certain level. And dude, absolutely. Having Oscar attached to your project opens doors, but it's the beginning of the conversation. It's not like how much money do you want? Where do I send the cheque? That's not the way this business works with anybody really? It really is very few people who have the ability to just make things on a whim.

Brian Petsos 29:51
Yeah, I mean, I think I had the advantage. I did have some money attached right away. That helps. Yeah, it wasn't a ton, but it was it was it was a little chunk of the budget that was sort of pledged by, you know, someone who's have a fair amount of net worth. And that that also, I think helps, you know, even the agents here that at least, this isn't like a total fantasy and, and especially when they know, they know some of the finance years and, you know, it's it's a whole sculptural game, like I said, I've just kind of the money in the cast, and you're kind of piling all together and using your hands to, to work out the undulations of what the sculpture looks like. And it takes a little while. And then like I said, in retrospect, it seems like it didn't take as long but it's it was, it was a slog, man,

Alex Ferrari 30:36
Yeah, and then that's another piece of advice, if you can have some money up front in you, nobody wants to be the first one to the party. So if you can have even a little bit of money, it makes everyone feel a little bit more comfortable, that there is some money involved, you know, out and specifically, outside money, because even if you threw in the first 20%, that'd be like, yeah, that's nice. But you know, you don't have anybody at the party, still your party.

Brian Petsos 31:03
They're looking for faith. Right. And I think I think that's, that's what it is a lot of times, and, yeah, I mean, it's, it's, um, you know, I, there's also two different kinds of businesses in the indie world, I think there are people that wish you had the next kind of horror film, or the next, whatever it is, and there are other people that aren't trying to make those kind of movies. And so I think you'll find, you know, as you go through these conversations, the group divides pretty quickly.

Alex Ferrari 31:28
Now on on big old brick, you know, as directors, we always have that one day, if not every day, but I always look for that one day, that the entire world come crashing down around you. And you're losing, you're losing the sun, the camera broke, the actors can't get out of their trailer, something happens. What was that day for you? And how did you overcome it?

Brian Petsos 31:48
Well, we shot for 30 days, I had about 40 days worth of stuff. And we had to do it in 30 days. So to answer your question, that was day 12345. I mean, there wasn't a day where you know, from from a generator blowing up to, as I've talked about this before, there was there we were on the 55th floor of a building, which is Megan's office or law office, and someone pulls a fire alarm. Elevators go out, Megan, start sprinting down 55 floors, takes her heels off and starts putting down to decline floors. had to sprint back up. 50 not a half hour later. I mean, to say that, you know, that's, that was that was the kind of thing that would happen about every other day. Losing locations, sure, oh, I need I need 100 feet of clearance on a ceiling and a studio and I get 50. You know, so I have to cut like three really huge signature shots. Sure, I have to lean on the visual effects more than I intended to, which is also an expenditure, you know, after the fact. I mean, it's every day man, like, and I'm the writer, the director, and I have my producing partner, my producing partner. And then we also had Canadian producing partners facilitating locally. I mean, it's, it's, it's a tough job, man, I honestly, I feel like just sort of that it was my first time and it was, it was just guns blazing all the time. I didn't allow myself to like feel discouraged ever. It was just, I need to have an answer. I need to have it now. You are the person that literally everyone from you know, from whoever it is, you know, the literally the PA out there gathering cones to Andy as a question for me, and I have to have the answer to it. So it's no waffling. It's have the answer and just, you know, take the beating.

Alex Ferrari 33:47
I mean, so if anyone still listening who wants to be a filmmaker, you could just look at the bottom line is look, anyone who listens to my show, you know, knows how I feel about making films. I love it. It's an it's an addiction. It is a I call it the beautiful illness, the beautiful sickness. Because it's it well, we're ill we're ill. I mean, we're not well, this is not a normal way. But artists in general are not well, and that's what makes artists great and makes artists so wonderful to be around. Because they're insane. And I say that with all the love in the world. But this is unfortunately one of the most the toughest businesses for an artist to survive and thrive in than any other art. Really. I mean, music even is is tough, obviously, as well. But music doesn't cost that much.

Brian Petsos 34:38
Exactly true. I mean, someone like me, I get paid every two years, man. I mean, it's it's that that alone is tough,

Alex Ferrari 34:46
Right! You get paid every couple years and you're just like, What am I going to do? It's like it but you gotta love it. It's this this this kind of love for it. And like when when someone asked like, you know, should I go into the business and I will say absolutely not. If you agree or my advice, then you might have a shot? For sure. That's that. Because if I say, oh, yeah, come on in, it's great. I'm generally you know, then I'm a giant film school that's trying to sell you an $80,000 degree, that by the time you're in, you'll never pay that off.

Brian Petsos 35:16
Like, exactly true. I do think it does help if you think of it, like a calling, correct and not a job. And, and something that I've touched on before in conversations is, there is a certain amount of sacrifice, be great to be Todd Phillips, and make a movie as crazy as the Joker and make a ton of money making it

Alex Ferrari 35:41
And and have and play in that sandbox, play with that character with that kind of those kinds of resources with that kind of caliber of talent attached. It That's the dream, obviously.

Brian Petsos 35:52
Absolutely. But, uh, you know, you can't just walk into that door and be that guy. I mean, and so you know, but I mean, look, those those, those scenarios are out there. I mean, you know, but for me, it's like, if you just keep your expectations low, and stay humble, and, you know, I don't live a very crazy lifestyle at all, I live a very, very simple lifestyle. And, you know, to me, any additional money is appreciated. But it's, I just, I just keep it to where I can get the next movie going. And so that's the only way I know.

Alex Ferrari 36:26
So after this movie that Hollywood didn't come with the truck of money, and just dump it on your that's not?

Brian Petsos 36:31
No, I mean, look, I think I think people have read this new script a bit quicker than it took them to read, of course. But um, yeah, I mean, it's like, do you know, am I am I buying a new apartment this Saturday? I don't think so. man

Alex Ferrari 36:45
Not in New York. And Idaho and Idaho yet, possibly. Now, what is something? Is there something you wish you You're what is there something that you wish you could tell you, you could have told your younger self? When you first started coming in from your experience so far in the business?

Brian Petsos 37:07
Yeah, I mean, I think, well, you know, that's a tough one. I, if you if I could have told my younger self that wasn't yet in the business, I would say, you know, are you sure, I would say, being who I am now, I would say, you know, like, it's possible to make cool stuff and survive. I was very concerned, like, especially right out of college, that I was going to be literally homeless, and especially when you have no desire to create, but it's, it's a condition that you have to, which is something that I have, you know, I wish someone would have came in and told me, like, don't be scared, like, stick to it. You know, what I was going to say, in terms of my time actually working in the business in the professional realm. You know, I spent a handful of years out there as an actor. Yeah, you know, with with a real agent, like, you know, a pretty big agent, actually. And, you know, it's even at the time, like Oscar and I had the same agent. Oscar has already worked with Ridley Scott at this point. If Oscar and I are getting the same script, I mean, Oscars like, five notches above me on the roster there. So, you know, your job for someone like me was to go in Audition all the time. And I would actually audition quite a bit. I mean, even getting auditions is I've found is miraculous. So I'm out there auditioning all the time. And, you know, it's, it's at a point what I stopped acting, I kind of started from square one with trying to be a director. And even though I've achieved, you know, no real height yet, as a director, I've already achieved more than I did as an actor, as a director. And so good for you. I think this directing thing was a thing that I was going to do when I was like super old and gray. And something always felt wrong. And I got to the point where I decided to be a director and I think even you really need to listen to yourself and what is going to be creatively satisfying to you.

Alex Ferrari 39:11
Now where can people see the film?

Brian Petsos 39:14
They can see the film, in theaters, on demand, and digitally all the same time. Friday, the 25th of February.

Alex Ferrari 39:25
My friend I'm very excited about the film coming out and I am I'm proud of you sir. That you got this damn thing off the ground. This has been his journey and I'm so glad you shared the journey warts and all with the audience. And with my tribe, so they understand even a little bit more how difficult things are and what it was like five years ago is not like what it is today and what in five years from now, it will you know, I don't even know where we'll be trying to get these kind of projects off the ground but they you were able to get this off the ground. It is a small miracle, my friend, and I'm so glad it was it was able to be made. And when you're saying films that I appreciate that are that were made, I always think of Mars Attacks. Like, I like that Tim Burton got Mars Attacks made. It's not as bad as a system. It's not as best film by any stretch of the imagination. But that it was made that it exists. It is amazing. And when I saw this, I'm like, I'm so glad that he's been able to get this off off the ground and it's out there in the world brother. So I, I applaud you, man and congratulations. And I hope everybody goes out and rents it, watches it in the theater sees it on demand wherever they get to. So thank you, my friend, thank you for the inspiration to hopefully, we've scared off people who were never going to make it and hopefully inspired people who now are like, You know what, I think I'm going to go for it. So I appreciate you my friend.

Brian Petsos 40:55
I appreciate you and thanks so much.

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Cinematography Books You Need to Read + Video – Top Ten List

1) Lighting for Cinematography

We can’t shoot good pictures without good lighting, no matter how good the newest cameras are. Shooting under available light gives exposure, but lacks depth, contrast, contour, atmosphere and often separation. The story could be the greatest in the world, but if the lighting is poor viewers will assume it’s amateurish and not take it seriously. Feature films and TV shows, commercials and industrial videos, reality TV and documentaries, even event and wedding videos tell stories. Good lighting can make them look real, while real lighting often makes them look fake. One of the best Cinematography Books out there. 

2) The Five C’s of Cinematography: Motion Picture Filming Techniques

With the aid of photographs and diagrams, this text concisely presents concepts and techniques of motion picture camerawork and the allied areas of film-making with which they interact with and impact. Included are discussions on: cinematic time and space; compositional rules; and types of editing.

3) Cinematography: Third Edition

Since its initial publication in 1973, Cinematography has become the guidebook for filmmakers. Based on their combined fifty years in the film and television industry, authors Kris Malkiewicz and M. David Mullen lay clear and concise groundwork for basic film techniques, focusing squarely on the cameraman’s craft. Readers will then learn step-by-step how to master more advanced techniques in post production, digital editing, and overall film production.

4) Painting with Light

Few cinematographers have had as decisive an impact on the cinematic medium as John Alton. Best known for his highly stylized film noir classics T-Men, He Walked by Night, and The Big Combo, Alton earned a reputation during the 1940s and 1950s as one of Hollywood’s consummate craftsmen through his visual signature of crisp shadows and sculpted beams of light. No less renowned for his virtuoso color cinematography and deft appropriation of widescreen and Technicolor, he earned an Academy Award in 1951 for his work on the musical An American in Paris. First published in 1949, Painting With Light remains one of the few truly canonical statements on the art of motion picture photography, an unrivaled historical document on the workings of postwar American cinema.

5) Notes on the Cinematograph

The French film director Robert Bresson was one of the great artists of the twentieth century and among the most radical, original, and radiant stylists of any time. He worked with nonprofessional actors—models, as he called them—and deployed a starkly limited but hypnotic array of sounds and images to produce such classic works as A Man EscapedPickpocketDiary of a Country Priest, and Lancelot of the Lake. From the beginning to the end of his career, Bresson dedicated himself to making movies in which nothing is superfluous and everything is always at stake.

6) Grammar of the Film Language

This unique magnum opus — 640 pages and 1,500 illustrations — of the visual narrative techniques that form the “language of filmmaking has found an avid audience among student filmmakers everywhere. This “language” is basic to the very positioning and moving of players and cameras, as well as the sequencing and pacing of images. It does not date as new technologies alter the means of capturing images on film and tape. Basic to the very scripting of a scene or planning of a shoot Arijon’s visual narrative formulas will enlighten anyone involved in the film industry — including producers, directors, writers and animators etc.

7) Cinematography: Theory and Practice: Image Making for Cinematographers and Directors

The world of cinematography has changed more in the last few years than it has since it has in 1929, when sound recording was introduced. New technology, new tools and new methods have revolutionized the art and craft of telling stories visually. While some aspects of visual language, lighting and color are eternal, shooting methods, workflow and cameras have changed radically. Even experienced film artists have a need to update and review new methods and equipment. These change affect not only the director of photography but also the director, the camera assistants, gaffers, and digital imaging technicians.

8) Film Directing: Shot by Shot – Visualizing from Concept to Screen

A complete catalogue of motion picture techniques for filmmakers. It concentrates on the ‘storytelling’ school of filmmaking, utilizing the work of the great stylists who established the versatile vocabulary of technique that has dominated the movies
since 1915. This graphic approach includes comparisons of style by interpreting a ‘model script’, created for the book, in storyboard form.

9) Lighting for Digital Video and Television, 3rd Edition

Enhance the visual quality of your motion pictures and digital videos with a solid understanding of lighting fundamentals. This complete course in digital video lighting begins with how the human eye and the camera process light and color, progresses through the basics of equipment and setups, and finishes with practical lessons on how to solve common problems. Filled with clear illustrations and real-world examples that demonstrate proper equipment use, safety issues, and staging techniques, Lighting for Digital Video presents readers with all they need to create their own visual masterpieces.

10) Film Lighting Talks With Hollywoods Cinematographers And Gaffers 

Film lighting is a living, dynamic art influenced by new technologies and the changing styles of leading cinematographers. A combination of state-of-the-art technology and in-depth interviews with industry experts, Film Lighting provides an inside look at how cinematographers and film directors establish the visual concept of the film and use the lighting to create a certain atmosphere.

Kris Malkiewicz uses firsthand material from the experts he interviewed while researching this book. Among these are leading cinematographers Dean Cundey, Dion Beebe, Russell Carpenter, Caleb Deschanel, Robert Elswit, Mauro Fiore, Adam Holender, Janusz Kaminski, Matthew Libatique, Rodrigo Prieto, Harris Savides, Dante Spinotti, and Vilmos Zsigmond. This updated version of Film Lighting fills a growing need in the industry and will be a perennial, invaluable resource.

IFH 559: How to Get Your Project on Netflix with RB Botto

RB BOTTO, NETFLIX, STAGE 32

Today on the show we have returning champion RB Botto.

For many, the holy grail of television has become Netflix. It’s a titan in the industry, and with over 200 million subscribers worldwide, no one can put out content quite like them. Just look at the recent hit show BRIDGERTON, which has already been seen by a massive 80 million households (!!) since its release. If you’re a writer or creator, getting your series onto Netflix’s platform can spell success in a big way. But first there’s the matter of getting your series in front of them and pitching it effectively.

It should be a comfort to know that you’re not the only one who wants your series on Netflix. Netflix wants that too! Netflix execs are constantly on the lookout for exciting new voices and new series to fill their slate. Yet it takes more than just a good series or a good pilot script to get on Netflix’s radar; you need to be able to communicate it well and pitch it in a way that will get their team excited. This certainly takes some work, but it’s absolutely achievable. If you’re interested in getting your show on Netflix, it’s time to learn directly from the source what it will take to make that happen.

In an effort to reach more writers and find more content, Netflix has joined forces with Stage 32 to present a FREE and invaluable workshop on what it is that they’re looking for in new shows and how you can best pitch your series to their executives. In Stage 32’s continued effort to help level the playing field for content creators worldwide, we felt it’s important that we help you get tools you need to be able to make sure that you can pitch effectively.

Kicking off the workshop will be Stage 32 CEO, Richard “RB” Botto (@rbwalksintoabar), and hosting this presentation will be Stage 32’s Managing Director Amanda Toney with Netflix’s Director of Creative Talent Investment and Development for International Originals Christopher Mack. Christopher was previously Senior Vice President of Scripted Content for Stage 13, overseeing all of the brand’s original scripted series and development slates across multiple genres, including Emmy nominated Netflix series’ SPECIAL and IT’S BRUNO. Before Stage 13, Chris headed the Warner Bros. Workshop, the writing and directing program for professionals looking to start and/or further their careers in television. Over a period of 10 years in this role, Chris curated a roster of close to 100 writers and 50 directors representing the breakthrough emerging voices working on high-profile television shows today. In addition to these responsibilities, Chris has covered hit shows such as TWO AND A HALF MEN and SMALLVILLE for the Current Programs department.

Prior to joining Warner Bros., Chris spent seven years writing on various one-hour dramas including ER, THE PRACTICE and THE NEW TWILIGHT ZONE. After graduating from Loyola Law School, Chris got his start in television at NBC Studios as an associate and he quickly rose to becoming an executive. During his time at the newly created NBC Studios, he oversaw a varied list of shows including: THE FRESH PRINCE OF BEL AIR and IN THE HOUSE, among others.

In this exclusive Stage 32 workshop, Christopher will delve into what exactly makes a television pitch work at Netflix.He’ll discuss the essentials you’ll need to catch Netflix’s eye and will zero in on how to write an effective pitch document.He’ll pose questions you be able to answer and communicate for your series and give you ideas on how best to communicate your show’s overview, world, tone, and characters. Christopher will then discuss how season summaries should be built and give you ideas on how to think about and present potential episodes. Finally, you will have the invaluable opportunity to ask Christopher your own questions. You will leave this presentation with the understanding of how to structure and present your series, not in theory, but directly from the source.

Enjoy my epic conversation with RB Botto.

Right-click here to download the MP3

Alex Ferrari 0:00
I like to welcome back to the show, I can't get rid of him. He's it'll be share roaches, and dirty penny back on the show, RB Botto from state 32. My friend how are you?

RB Botto 0:24
I am doing well. Sir. How are you doing? Well, you know, it's a good place to start. How are you doing? Because the last time you know, regular listeners know that I've been on this show many many times. And I'm very thrilled to be here. I feel like you know, like Cato on the couch sometimes. But it's, you know, always great to be here. But the last time I was on the show, you were in a room that I could only describe as minimalist modern meets witness protection program, and you will going on and on about how all art is meaningless and that everybody is exposable and that and disposable.

Alex Ferrari 0:47
We're all gonna die. We're all gonna die. It doesn't matter.

RB Botto 1:07
And that yeah, we're all gonna die and it's going to be all meaningless anyway, so I'm hoping you know, my hope today is that you're in a better place. It seems like a brighter room. Seems like you've decorated a few things. So how are you doing? I think we should start with that.

Alex Ferrari 1:20
I am. I am doing I thank you for your concern, sir. I do appreciate it. I I am doing better. Because you know, it was it was a darker place when I spoke to you last, no doubt because we were in transition. So that dark witness relocation room. Minimalist relocation with a one chair in the back was the rental that I was in while we were looking for a home here in Austin where I just moved to so um, it was a tough year, let's just say was a tough year 2021 was a tough year. A lot of transition a lot of moving I don't know if you've moved recently, cross country with two children and a cat. Not not easy selling one house.

RB Botto 2:03
It is one of my 2022 goals.

Alex Ferrari 2:06
I'm sure it is. But anyway, it was very it was it was it was I wasn't, I was I was not in the best place, let's say but it wasn't in a bad place. It just wasn't in the best place was a rough time. But I'm doing much better. Now. As you can see, I have a you know, my set that I put together and we you know, we're settled in now and loving, loving life here in Austin man. It's, it's, it's great. And I'm happy I made the move to Austin. It's it is obviously where all the cool kids are moving to. So it's it's a nice place to be. And you know, and no state tax helps.

RB Botto 2:42
I know you're trying to get me to get down there and everything like that. And, you know, like I said, it's one of my 2022 goals. I have to have two kids and get a cat. That's the first part of the goal. So maybe we'll be shooting I mean, a few more years. But you know, maybe there's a time where I'll be a neighbor or something.

Alex Ferrari 2:57
There would be nothing better in in my life if I could see you have a child. Ohh My God, have you change a diaper?

RB Botto 3:08
Yeah.

Alex Ferrari 3:08
Oh my god,

RB Botto 3:10
I have nephews, I mean, don't say it like that.

Alex Ferrari 3:13
No, no. Don't be throw that niece. That's only one step above. Like, I've got a dog. It's the same thing. But um, you know, everybody's listening, you know, RB comes on the show, periodically about, you know, to talk about the business and talk about what's going on and, and he's definitely got his ear to the grindstone about what is happening right now in the business. And, you know, he reached out to like, Hey, I think I think we got some cool stuff to talk about. I'd love to come back on the show and kind of like give, you know, give, give the listeners a little bit of insight of what I'm hearing. Because our business is changing man like God every 15 minutes, it seems like what we talked about an episode 500 Besides the all artists meaningless, everything that's ever it's evergreen. But the business from that point on, which was only like probably four, four or five months ago, is changed dramatically. And it's changing so dramatically that it's hard for people like us to keep up with it. And we're like in we're in as they say in the shit. You know, we're in We're back. We're in the we're in the trenches every day seeing what's going on. And it's hard for us to keep up, let alone someone who's outside of the business trying to break in and it's kind of like you're aiming like, Okay, I'm going to aim for this, this little hole that I see. I'm like, Oh, the hole moved that way. It's like you're playing golf and every time you hit the damn golf ball, the pole moves and it's exactly does exactly what's happening as opposed to as Wayne Gretzky says, You have to think where the pucks going, not where it has been.

RB Botto 4:55
Yeah, well, you know, there's nothing I enjoy more with them when you wade into the waters sports metaphors just you know, it pumps me up it really

Alex Ferrari 5:07
I was I was a triple threat as a kid so I don't know what you're talking about I was a triple threat I almost I almost played baseball, almost play basketball almost play football. So that's

RB Botto 5:18
2022 goes to maybe you could actually go do it.

Alex Ferrari 5:21
Not with this body. Not now things things creek a little bit more than they use too

RB Botto 5:29
But yeah, I'm picking up on your vibe about everything. I mean, you you know, obviously you running everything that you run, not just the show, but your entire empire. You know, you're talking to people in the business all day long, and you're hearing what's going on? And you know, it's it's been, I think it's a fascinating time right now. And, you know, one of the reasons why I reached out to you is, you know, first of all, if people aren't familiar with me, you know, if they haven't met me before, heard me before, I am the CEO stage 32. Real quick, I'll give you the tagline that our world's largest platform for connecting and educating film, television and digital content creators and professionals. We act as a marketplace between content, producer and content, you know, the content creator and content maker. And we have the world's largest library of education anywhere with over 2000 hours of education for anything that you're doing craft to professionalize and the business. The big thing that we announced recently, was a partnership with Netflix, where Netflix is paying us to educate the world on how to produce content, create, develop produce content, for Netflix. And the reason why Netflix is doing this is you know, they have a 17 billion by order basically for 2022. And it's probably going to go higher, Disney plus is committing 33 billion, and that's probably going to go higher. And the question becomes, how can you create all this content at scale? First of all, I'd like to say to that anyone who's listening to this, I coined the phrase and 2020 2020 21, even during the pandemic, and I've extended it to 2022. And beyond, this is the great content gold rush right now, if you believe that you're not paying attention, Netflix certainly believes that Disney plus believes that Peacock, they all believe it. Right? HBO believes it. So Netflix is basically, you know, for Netflix to be able to produce $17 billion in original content for 2022. And they're expected to extend that by in 2023 and 2024. Year over year, how can they go and train the world? On how to do it? And how can they shorten their path to finding quality content. And that's why they apply it us to serve as that education arm and to partner with us to be that education on because if they had to do this on their own, they'd have to hire you know, hundreds of new people, train them, get them on planes to go around the world to find people that they can train to produce all this stuff, then you go through development, making sure the content is right. So basically, what they're doing is they're hiring us to act as their training arm to help find creative voices all over the world, producers all over the world, to create content for Netflix and their main goal in a lot of ways, you know, Netflix right now, keep in mind that they're a publicly traded company, and they have shareholders to, you know, to answer to, they have basically saturated the American market, the only way they're going to get another subscription out of the American market is to get some get one, you'll get people that have cut the cord, the new cord cutters, or to get people who had Netflix before cancelled and coming back again. So what they want to do is, and you're seeing it already is they they can add members all over the world, in foreign countries, right? And in foreign areas where they're not saturated. So what they want to do is create local language content that plays well in America. So you think about squid game, the pin, Narcos, sidebar, things like that. And what basically said, where do you find that content? How do you go to South America and find that content? How do you go to South Africa and find that content? How do you do that? And that's what they've kind of hired. That's what they've hired us to do. And by virtue of that, since this was announced in the trades, and the business trades over the last few weeks, we've just been getting hit up with every studio, every production company, every management firm, every agency coming to us saying we want in how do we get to your best content, you know, they wanted to first looks at it.

Alex Ferrari 9:29
So it's interesting because you know, it filmmakers and screenwriters listening, they're all like, well, you know, I'm, I can provide, I can provide content, I can provide value I can provide like, why can't I get in? And a lot of times, they don't understand that there's right now. There's so much need for content and there's so much money. There's no other time in the history of our industry. Has there been so much money thrown around, not even in the 90s and the early 2000s when everybody was making a lot of money There's so much money being thrown around right now. I don't know if it's a bubble, I don't know if it's gonna pop eventually, who who knows there's only so much of this, you could only spend $33 billion a year and not make $33 million a years for so many years before you eventually crash, so something might happen. But there's also we're running into the place of like, we're running out of people to create this content like, like skilled, labored people from from writers to grips to electric, like there's never been more of a need for support, and for positions in our business, not only in America, but definitely overseas and everywhere else around the world. But the problem is where a lot of you know, filmmakers listening right now they're like, Well, why don't they give me a shot? I'm like, because you haven't been vetted. And they're not gonna throw a billion to a million dollars on you just because you have an idea. That is a funny SNL skit that they did, where like, do you see that skit where they just walk? Guys just walking down? Like you, you what do you what I have the show, think about bread, good million dollars, go, you know, and they just start handing out shows left and right, because it seemed like that's what they were doing. But there needs to be some sort of way to vet people to come in. And that's where you guys come in. And that's where Netflix is trying to do is trying to build an infrastructure where they can educate people around the world to build this content, and then also vet creatives who come in, because if not, it's it's you can't you can't run a business like that.

RB Botto 11:31
Yeah, well, you're 1,000% Right. And this is exact, everything you said is spot on. And that's exactly why Netflix has come to us to train but they have but the conversations have gone beyond that to say how do we create that pipeline because it's not enough to train people. You got to get this content in you got to get it in fast, right? But you don't have the time to vet through and to sift through the shit that you know, inevitably in an invariant and variably production companies streamers managers agents get on their desk every day. So basically what they're coming to us and saying okay, you guys go to the marketplace anyway, you content that comes through you on the premium side gets vetted by executives in the business if it gets spit out the other side. With recommendations on it. We want to see that content if it falls into this genre at this budget, so they're able to come to us and that's why I was saying about the stage 32 writers room. By the way, this is just a giveaway for your for your for your listeners if you want a free month the state's 32 writers if you're a screenwriter, producer, filmmaker, whatever just write Jason merch is His email is Jay dot merch M IRC H at stage 30 two.com Tell him that you heard this on indie film hustle. And that will give you you know that I said free month for you guys, anyone who's listening. But what what we've been able to do in the writers room. And if you're not familiar with the writers room, it's basically a REIT, an Online Writing Community is 1000s of writers. We do education every week, we bring an executive from all over the world every week. But one of the biggest things we've been able to add since we announced the Netflix thing is open writing assignments. So what's happening is all these studios production companies are coming to us streamers are coming to us saying this is the content we need. We need female driven romantic Baba by half hour show half hour comedies, who do you have, and we're able to connect that content creator that's been vetted to that to that production company or studio, whatever. But with the ows, what they're coming is they're saying we need somebody to write this project. And then people that are in the writers room can submit their material to that production company into that studio. And that that has already been vetted through us. And they're able to be put up for these writing assignments. So we've been doing this for a couple of months. Right now, we've already had 20 writers that have moved on to the next level as far as within that particular company to write these projects. So that's exciting, because you know that during the 90s, and you know, maybe 80s 90s, open writing assignments were very common, then they kind of went away. Now they're coming back in a big way. Because again, how can you fill this content by this content spend? If you don't go out there and say, Look, you know, we have Emily in Paris, we need three more of these. Okay, where are the writers to do it? Right? Okay. So they come to us and they say, Okay, we're looking for it in the vein of Emily in Paris. We give them the scripts, they hire the writers. So again, if you want a free month, at that

Alex Ferrari 14:28
So you're basically tell me that Taylor Sheridan is not able to read everything, is what you're saying.

RB Botto 14:33
By the way, you want a great article on this. I don't know if you've seen it yet. Oh, yeah. Have you read it?

Alex Ferrari 14:40
No. Go ahead.

RB Botto 14:42
Let me just tell you this. There is a site called you should write this down because I know you'll love it. It's called puck.news. Okay. It's an article called The Triumph and the tragedy of Yellowstone and it speaks all about how this whole tale of Sheridan and thing went down. And I think writers and everybody, any creative that's listening to the show will be fascinated by the fact of the hoops that everybody had to jump through just to make this show happen, even with all the attachments. So here's what I would say to this audience, because I know the first thing that everybody is thinking right now, and there's no question and you're going to get 6000 emails, I'm going to get 6000 emails. So let's nip this in the bud right away, is I have a great project for Netflix, how do I get in there? How do I pitch them? How do I do this? Alright, so let's get this out of the way. First, the first webcast that we did in our partnership with Netflix was taught by Chris Mack Chris Mack is a 20 year development executive in the business. He was a writer, he started in writers rooms, he moved on to become an executive, he heads up, he's one of the main development executives at Netflix, he came in and taught a three hour workshop on what you need to do basically get to Netflix, okay? He said on that show on that workshop, quite clearly and upfront. Look, you can't call up Netflix and go, I got a great script, it's not going to happen. Doesn't work. That way, it doesn't work that way. We only have so many bodies, we can only listen to so many pitches a day. And oh, by the way, those pitches are being listened to those of Fincher and Spielberg. And those are the people you know, and the top agents of CAA and web and yada, yada, okay. But here's how you can do it. Get a manager or an agent that could walk in, attach an actor that has a first look, deal with Netflix, attach a director as a first deal, Netflix, go to producers who have deals with Netflix, attach a show or honor, that means something to Netflix, okay, these are all ways that you can control what you can control to get there. Now, let me put this in perspective, I don't want to, I don't want monopolize, I'm just saying one put this in perspective to put a button on this. That Chris Mack workshop has been viewed by 140,000 people. Now I want you to think about that. That means there are 140,000 people that have logged into state state two.com registered for that it's free. By the way, it's a free web, you could still watch it. If you go on to education stay stay to type in Chris Mack, when Netflix you can watch it. Or you can see all that if you type Netflix, and you can see all of them right there all 340,000 people now think about this, that's 140,000 people that we reached, there's a whole world out there you could x multiply that by people that we haven't reached yet that haven't seen this, but that means there's at least 140,000 people that you're in competition with, to get your show a movie on Netflix. So my question back to you is how do you get to Netflix? My question, the answer that question is a question to you. What are you prepared to do to get it to Netflix? How much are you willing to control because if you don't go out there and connect to you know, get a manager or an agent that has a deal that can get in and walk it in, or get a producer or get an actor or get a director that has a deal or a pipeline in to any of these streamers by the way, you're not going to walk it right in. So that's what you need to be looking for. So I know all of you just banged out emails, and we're seeing, you know, copying Alex and me and everything yet, click, delete that draft and go, go watch the workshop. It is master class. Chris did an amazing, amazing job.

Alex Ferrari 18:14
It is it is fascinating because God, there's so much there's so much need for content. And there's so many people wanting to jump in. But you're right, what are you willing to do to get there? And you know, I've been I've had the pleasure now of being another what episode Am I on 540 30 20 something. And I've talked to so many people in the business. And within the last year, I've been had the pleasure of talking to Oscar winners and Emmy winners and all the you know, this insane, insane people that I've had on the show and been humbled to have on the show. And one thing I've always I always find out, which is really interesting is it's not always about talent, though talent is important. It's not always about experience, but experience is important. What the main criteria of making it in our business is is resilience. That's it, that's the number one thing, because there's people and you know this for a fact there's people who shouldn't be writing in Hollywood today that shouldn't be directing in Hollywood today. But they were more resilient than anybody else and they were willing to take the hits and kept moving forward. As Mr. Rocky Balboa always said,

RB Botto 19:22
Say that was very that was really that was bullish. Yeah, that was yes. I couldn't agree with you more 1,000%. I will say there's a one a two that that is more important, or it was always important. But it literally is more important at this moment in time than any other is you have to understand how the business operates. Absolutely. I'll give you an example. We just talked about the idea of attaching one or attaching this whatever. People have heard me say it probably on your show that we are out with a pilot that I wrote, okay, we attached David Weddell, who is the showrunner for for mankind on Apple TV. He was number two on Battlestar Galactica. Then number two on the strain. He has been around for 30 years, he just be loved in the industry. Okay, we've pitched it, and we've had some success. But a lot of people, even with David on board have said, Okay, well, what else? Like what do you have? Do you have any actors interested? Do you have any, you know, that, again, it's sort of an we don't take that we don't. We're not, you know, beaten down by that or offended by that we're sitting there going, okay, the competition has gotten so great. And you have all these actors that have deals now. And these directors that have deals now, and these actors, and these directors have relationships with other actors and other directors and other showrunners. So they are coming in with even bigger and bigger packages, right? More more elite, right? So it's like, okay, how do we make ourselves better? So literally, last night, the brain trust of this show the producers, David, myself, a manager, friend of mine, who's helping push this thing around, we sat down and we discussed strategy of do we go directly to the dealmakers do we hire another producer? That means something to these particular pods, these people who have pods? Do we go to actors who have pods at the at the you know, and this was, so this was a business conversation amongst the creatives, but we understand what we need to do, and how the business works, that we're not just saying, like, well, let's just bomb everybody, or let's just hit up, like, who makes this type of show, at this price, who has a production deal, who's an actor that we think we could attach, that means something, and that becomes a business strategy. So totally agree with you on resilience, but you really, really need to understand how the business operates. And that's why if you're blind emailing people going I got a show from Netflix, you're, I'm saying you're basically proving to people that you don't understand how the business suffers. If you're spending 17 hours on screenwriting, Twitter arguing about whether names should be capitalized in a screenplay, and executives go who book and see that that's what you're arguing about, they're going to go one year difficult to you're going to be difficult to work with three, you don't understand how the business operates. So you got to be aware of your brand. And you got to be aware of how everything works.

Alex Ferrari 22:08
But so it's it's so funny now because and I want people listening to understand this. It's gone from the 90s. From you know, if you watch the movie, the player, which is, which is a classic, Robert Altman film about the business, that first 10 minutes shot in them film, it went from what those guys would those screenwriters were doing, which is pitches, and people and in studios buying pitches to then produce and attach and package and get a movie made to the point where we are today where you need to have a full package ready to go. And that gives you a fighting chance, it doesn't guarantee it gives you a fighting chance to get through the door. Because like you just said in your example, you've got this very well known a beloved show runner. And that's not enough. That's like, that's great. You've got a good foundation, but we need dressing. We need actors, we need directors, we know who else because there's so much competition now for these places that if you don't package something together, you don't get involved in this kind of pod like you were talking about. The chances of you getting it. I mean, when Spielberg and Fincher are having problems, getting stuff done, what chances do you think the newcomer has? So that's the world we live in? Whether you like to hear it or not. It's the it's unfortunately, the where we're at.

RB Botto 23:31
Yeah, but I would say at the same time, a lot of and it's a good, it's actually a good kind of convergence of the conversation. Like, you know, I said that, they asked us what else, but sometimes it's not what else we also get, this isn't a fit for what we do, of course, or we know we're where we usually don't get that because we target people that are doing this kind of thing. But we'll get some clients as we shifting gears, or sometimes we'll get we love the concept, but it's a little every tickets gonna be a little expensive. That's all fine and good, too. But again, how do you react off of that? And what do you do about it? And sometimes, you know, the finches in the Spielberg's aren't getting a deal, simply because it's too expensive, expensive. It doesn't make sense. It's not mainstream enough, or whatever. And then sometimes you get first time show first time writers. And it happens all the time that you get deals, but they get the deals because they bought some something more than the script, right? So I think that's something that we can impress upon the audience, too, is when it comes to TV. Sometimes the script is not enough. But also this is another mistake I see TV writers make all the time. And this is one of the things that we teach in the writers room all the time is you see writers come in with a pilot, and they don't have a pitch deck. And basically anyone can write a pilot that can knock your socks off. But every executive is going to want to know not only how to season one end, how does Season Three end, how does the show end? What happens with these characters? Where are the arcs? and you need to be able to hand them a pitch deck and say, Here you go. In fact, the trend today is and this has shifted dramatically over the last few years, a lot of times, they only want to see the pilot, they want to see the pitch deck, because they want to understand the world. They want to understand the entire thing. And if they liked the world, and they see the value in it, then they might say, Okay, let me read the pilot.

Alex Ferrari 25:20
But isn't it isn't it nowadays, like before. Again, it's just it's a shift in mentality. Because again, in the 90s and early 2000s, you know, it was all about based on the pilot, and how good they weren't thinking about season two or season three, because there was a 24 episode, pick up and it was network, and it was a whole thing. But in today's world, they're thinking about just buying out two or three seasons. And like, oh, yeah, like, if you give us three seasons, we'll probably you know, we'll do the first season, see how it's done. But we're prepared to rock on the next two or three, instantly, and we don't need it next year. We need it now. My friend, I had a friend of mine who works Cobra Kai. He, when I was talking to him, he's like, oh, yeah, Cobra Kai is just coming out. It's like, yeah, we already shot. We're editing Season Five already. Because Netflix bought this like no, go right into next season. They did not want to wait, they're like, You know what, just in case COVID. And that's the other thing COVID might happen. There's a window, let's shoot in this window before God knows what else happens and shuts everything down again. So they were just preparing for it. And I was like, amazed at that. Like, they already knew that coke Cobra was gonna be a big hit for season four was going to be a big hit. And by the way, anyone who's not watching Cobra Kai, what do you do with your life? You need to watch Cobra Kai. And, like, I don't even I could do a whole episode on Cobra Kai, I'm such a fanatic about go and Yellowstone, both those both those that could do a completely separate song. But it's the truth that that is the that's where the world is going. And that's where these streaming platforms are going. And yeah, you know, you're talking about someone like Netflix, which is really creating a lot of IP. They are they they're buying a little bit of IP, but they're really creating new IP, or leveraging.

RB Botto 27:11
I mean, they are buying but they're buying in small pockets. Now their goal, Look, you know, at the end of the day, this is why everybody is going where they're going. There's only so many libraries that are left to buy. You got Lionsgate out there you got Viacom that, are they going to be a buyer or they're going to be acquired, you know that every day is

Alex Ferrari 27:26
Sony, Sony. Well, not now.

RB Botto 27:29
But certainly, you know, if you woke up one morning, and you found that there was some sort of deal with Sony, or some sort of m&a with Sony, you wouldn't be strong. And it won't be strong with anything right now Apple buys a studio, you just you wouldn't be surprised by anything at this moment. But the point of the matter remains, there's only so much content left to buy. So they have to go out and create it. And that's where the creative you know, the putting this committing the $17 billion spent and Disney 33 they need to do it. So the Cobra Kai example is really interesting, because Netflix has, again, if you watch Chris's workshop, this is in there, but Netflix, their way of viewing TV is tell us three seasons, okay? And what they are hopeful for is that maybe we can add a fourth and a fifth. But at a minimum, we have three. And now if you're thinking about the fact that again, it's been 17,000,000,030 3 billion the next year, and I think they're talking about maybe 50,000,000,020 24. What they can do now is they say, Okay, if we have show a if you just produce show a and we know this is going to be at least three seasons. In our forecast, we could plug in season two and 2020 for season three and 2025. So good. That's one line done. That's what they were spending there was spending there. So that's why they want to know three. And if they can get beyond three fantastic that's like, you know, playing with house money in their opinion. There are other platforms that think much longer and you know, like a platform like Showtime. They're like, free man, if we could, you know, 10 years out of this, we'll move 10 years out and you saw it with like the affair and Homeland and you're seeing right now what billions, though goes 789 10 years, HBO is the same way. Although HBO has shifted a little bit into let's do a limited series. But let's do multiple series, multiple seasons of the limited series, right? And what why did they do that?

Alex Ferrari 29:10
A true detective and yeah!

RB Botto 29:12
We'll look into like, like white lotus, whatever the hell? Where's why low. But the point of matter is to bring in a whole new cast this season two. So why is why would they do that? Well, they don't have to give raises to everybody from season one. So again, if you don't understand you got to understand the business. And you got to ask yourself like these are questions you really honestly, you need to ask yourself, is my show a series? Is my show a limited series? Is Is there enough for it to be three seasons? Or is there you know, is it there's a finite end? It's based on something real, like the show we're pitching is based on a true story. And we've been asked in pitches, they're like, Well, you know, I see you see three seasons, but is there any way you could do this in six episodes? And I'm like, what the story takes place over six years, so be really difficult to do. I'm not saying we can but I'm saying that and then they're like, yeah, yeah, yeah, but they think that way. You got to be able to have an answer to that. But to be able to have an answer to that you have to understand how the business operates.

Alex Ferrari 30:06
Right and like, I'm sure everyone's trying to figure out how to make a sequel to Queens Gambit. Like everybody's trying to figure out how can we leverage Queens Gambit, even though that was a one off? Obviously, it's a one off like, you know, and if you try to do something, you know, contrived just to squeeze out another seat like they did with Tiger King, by the way like I I couldn't watch without your game was an anomaly. But then, like, I watched like the first 1015 minutes of Tiger King second season. I'm like, why am I watching this? This is garbage. This is garbage.

RB Botto 30:34
About like the fifth episode of the first one.

Alex Ferrari 30:36
No, no, no, I was it was a pandemic. Don't judge me. We were we were locked up.

RB Botto 30:43
We want to do this Cobra Kai episode in the Yellowstone episode, I will just come down there and sit next to you in full garb.

Alex Ferrari 30:49
Yes. Because I swear to God. But But So look, let's actually look at Cobra Kai for a second because Cobra Kai, I saw it on YouTube. When it first arrived. It was I was an original Cobra Kai fan when it came out on YouTube bread or whatever the hell they call the premium. And then it kind of died on YouTube. It was very popular on YouTube, but it died because nobody had there was no eyeballs on it. So then they're like when YouTube read shut down. And they had this show. Netflix like oh, we'll take the Karate Kid show. On paper. This doesn't sound good. On paper. This is like this is not a good idea on paper. And but they bought it. It exploded. And then I mean, it became the number one show ever on on on Netflix. And then it's just grown and grown and grown. And I talked to the guys I know on on on COBRA. Kai and I go, how much? How much longer can we go with this? Like how? How many more seasons can you guys squeeze out because they're good. They're not they're not waiting. Season Four was excellent and ended amazingly setting up Season Five like in a way that you're like, like but there's only so many more characters they can go back to like there's only and I don't know if you know this or not, but the rules are. Any movie that has Mr. Miyagi in it is part of the lore. So that doesn't include the Will Smith reboot with that doesn't include anything as Mr. Miyagi in it is where they can pull characters from.

RB Botto 32:18
Interesting. So that sort of rights must be traded off when they did the Will Smith.

Alex Ferrari 32:21
No, it's not the rights now Will Smith's a producer on the show, that's all there. But creatively, creatively, they don't pull from anything else other than if Mr. Miyagi was in it. So that's why we went we exhausted a karate kid one exhausted Karate Kid to now they've pulled in all the care almost all the characters from Karate Kid three. And now the only other one is the next, The Next Karate Kid, which was with Hilary Swank. And, and that would be effing amazing if they brought it back. But it's interesting that they grabbed this IP and then took off with it. And it was really interesting and something like glow, before they cancelled it because of COVID. Right? That was a, that was a niche IP. Only guys love your you and my age, would even remember Glow grown up,

RB Botto 33:09
She got two different types of IP. Right? Right. So this is another thing that a lot of these these platforms are doing. So you know, when I say what I said earlier about the fact that there's only so many libraries you can pull from library by that is true, there's a finite amount of content that can be bought. Right. So as far as existing libraries that trail back, so what the what a lot of these and clearly Disney is the king of this, right? What they're doing is they're taking the IP that they own, or the IP that they get the hands on and playing into the the soldier aspect, right? So that's one thing is something like glow. What's really fascinating about that show is, you know, they pitch that around quite a bit. And you know, it's an interesting concept. But again, it's like, this is something that Chris talks about to on the workshop. Why didn't why why why that show. It's not that people knew that world, it's that the characters are these female characters. And the female empowerment aspect is what sold the show. So again, if you understand what we're talking about when you and I say, you know, understanding the industry and paying attention to what's happening. We're not talking in code here. We're talking. It's not always like, you know, like this, the show we're pitching Weddell is, you know, it's a crime to true story. 1950s, late 1950s, Crime corruption, you know, on the surface, you could sit there and say, it sounds like a billion other shows, you know, it's like Boardwalk Empire West, let's say whatever. Right? But so when we go in to do our pitch, we talk about what the cat what the show is about, but what are the characters about what are the themes that we're going to hit in this show? What are we trying to say? And how does it relate to the world today? Politics, global warming, like all this shit is involved and what happened in this environment back then it wasn't global warming that there are But the the the ignorance to what was happening with the environment leads to destruction of what happened in the space, right? When you bring that in, you could see when you're doing these zoom meetings and I've done some of them in person to when you start bringing in those themes and everything like that they go that's interesting to them, right? That's the that's the like, that's what I'm saying, like, you know, when I listened to people pitch, or when people approached me, you know, we were in Austin, for example, we were hanging out and, you know, invariably I'll get, you know, over the course of a weekend on screenwriters that will walk up to me and start pitching me that stuff or giving me the logline to tell me about the story. And it's fascinating to me, how many of them talk about the world, and not about the characters. And at the end of the day, the only reason why we watched the best piece of advice I ever got, not today know this, but it was good to hear from a Yoda type figure in the business. My original manager, David Greenblatt, like, you know, David founded endeavor with Ari Emanuel. He still manages shame black, he's managed to sleep the weapon, the guy is a genius. The guy is known the Business Insider now, you know, story inside out. And he basically said to me, he goes, your world, he goes, Star Wars. He goes, you could take in Star Wars, this character, he goes and put him in a bar in Boston, like cheers. He goes and played on the same themes. He goes, you know, without the mysticism without all the bullshit, he goes, and you would still have these amazing rich characters, right? And he goes, at the end of the day, he goes, you're taking relatable character traits and relatable things that people will experience in life that they could hold a mirror to with the with those characters, nigga hold the mirror to themselves. And you could put them anywhere. But you need to be able to explain what are the themes? What are these characters going to experience, and he said it and this is film or TV, by the way, it's film or TV. You know, at the end of the day, we see a lot of films that are very, very similar in theme or in world even like crime dramas and all this stuff. What sets them apart the characters, what makes us go back to watch them again, the characters we fall in love with the characters. Oh, we call the characters right? So what we have, you know, severe writer out there in any level, even a filmmaker or producer or financier pitching the project, the characters or everything like

Alex Ferrari 37:17
Right! Like you don't go back and watch Seinfeld and friends, because they they're in New York, New York is just happens to be the backdrop you don't watch Indiana Jones.

RB Botto 37:25
They're in certain in certain in certain,

Alex Ferrari 37:27
Absolutely. No, it's a character in it, but you could take friends and put them in Boston

RB Botto 37:33
100% a character Right, right. You know, like, cheers that Boston ish ship because talk about the Red Sox. And you know that that culture is embedded in that show. But you're a hunter, so right. That could have been a bar in Austin. It could have been a bar.

Alex Ferrari 37:48
Right! And then if you look at something like I'm going to go back to Yellowstone. I mean, yeah, Yellowstone is in Montana. But you could put that in Texas, you could put that any place where there's horses in the cowboys and a ranch and it would work perfectly fine.

RB Botto 38:05
We got Taylor Sheridan an article. I don't think he would he'd be having none of it.

Alex Ferrari 38:09
No, obviously Taylor has

RB Botto 38:10
Had a shot at the Taylor Sharidan and I wanted to Taylor Sharidan an article. He, they called him and he said, you know, they're interested in talking to you. And he's like, I'm not coming in for a meeting. So they sent the plane to Park City if I'm on a plane to come for 45 minutes. 45 minute meeting at Paramount. It's fucking classic.

Alex Ferrari 38:30
It's, it's no, it's it's amazing, because I love you know, a lot of people don't know about Yellowstone. Yellowstone is not very well known. It's known within the business. Well, now it's grown. It's grown. We're in season four.

RB Botto 38:44
Yeah, no, it took four years.

Alex Ferrari 38:46
It's and people aren't listening, and people are watching now. But I would say that if you just take Yellowstone as it exists right now and throw it on Netflix, it would explode in a way that we couldn't even understand. Because it's just because my Paramount doesn't have the Paramount plus definitely doesn't have the audience and Paramount network where it started. Didn't have the audience. It was this quiet little show that had Kevin Costner in it. That's all they knew is like a cowboy show with Kevin Costner wasn't a big deal. And I just started I think I think I came in on season two is when I came in on it. I was like, Oh, I hear it's really good. And you hear rumblings like, oh, it's really well written and you watch it. You're just like Jesus Christ. And then the cat. Its character man, a cat. Taylor writes such amazing dialogue, such amazing characters, the arcs of the season. It's remarkable. And then you start seeing him what he did with Mayor Kingstown. And now 1883. And then he's got the four sixes coming out afterwards, and now he's building and I've never seen this before. Ever in maybe Shonda was shaundalyn Shonda Rhimes. But in the corner of the episodes, it's like the Taylor it's Taylor Sheridan universe, or Taylor Sheridan. And it's right there.

RB Botto 40:03
Read this article, dude.

Alex Ferrari 40:04
It's like literally Oh, I like so what Taylor was able to do. Because look, Taylor is a very talented screenwriter. And he was I mean, he did Sicario. He did hell and high water. He's known as. And he was also an actor. He was also an son of anarchy and a couple other things. But what he was able to do, and I got to read this article, because I really want to read it because I was like, how he was able to leverage this. And I'm assuming it didn't happen overnight. But they figured out that like, oh, Yellowstone's a thing, maybe we should let this guy do some other stuff. And he is running with it. He's grabbing it and running with it. Now he's literally building out a universe in off of the Yellowstone brand, which is just fascinating to watch, just from a business standpoint and a creative standpoint, because he's got carte blanche, he does whatever the hell he wants. They just random attack. It's pretty fascinating to watch right now. But he's successful. He's really good.

RB Botto 40:58
Yeah, yeah. And I again, we'll maybe we'll put it in the show notes or whatever, we'll put a link to the article because it I think it's an edge. I think it's a you know, a masterclass in how these things happen and how they could fail. Because you know, this is a Viacom Paramount plus production, Viacom only owns piece that if you'd like there's, there's so many moving parts to how this happened. And then how they got into detail showered in business after it became a hit. And it's fascinating. But there's a lesson in here as well. There are a lot of writers out there. And you know, like, I don't want to wait for a network show. I don't want to I don't want my film on Netflix, because it's going to get buried and nobody's going to see it. And you know, I'm not saying that same valid, I'm not saying you won't get picked up from the algorithm, but you want to be working and you want to be able to see your produce screenwriter on any level any way that you can. Because the other thing that's happening right now, again, with this content by and what Paramount plus parent, what they realized is, again, if we're going to spend more money, let's go with the entity we know. So let's instead of going to find more shit, let's go to Taylor and say, Hey, what else you think? And oh, okay, yeah, we'll do that. Okay. Yeah, we'll do that. Okay. Yeah, we'll do that. And guess what the phone up there, Ross that this is happening over and over and over again, there is a commitment by this is why Netflix and some of these, these platforms are giving deals, to even, you know, even to actors to say, if you're attending a production company, we want to see what you're bringing in. Okay. It's the reason why Jamie Foxx right now is producing like 15 movies that he's not going to be in because he knows that this if he does it, right. They're going to be like What else you got, what else you got, what else you got? We want more, we're gonna buy more. So it's not only the great content Gold Rush, because there's so much content that there's so much money that needs to be spent, and so much content being produced. But it's a content gold rush because if you play your cards right and you embrace the long game, and you get a ahead for example, that if you're not a you know, if you've never run a show, if you've never been on a show before been in the writers room before that you're not going to be the showrunner somebody buys your show, but you'll be happy to be in the writers room and work your way up. And you already got a year of people because they're buying your shit, man, you can fast track right now. It's not a five year process to get the show on air. It could be season two, okay? Because they they're running out of show runners, they're running out of people to do right, right. So it's just I always it fascinates me when people shoot themselves in the foot and everybody's sort of like, oh, you know, I don't want to take the low money from Netflix. I want the residuals I want this I want that I'm not going to put my film on there and have nobody see it. I want the ads going theatrical doesn't even exist anymore. You want to be a working writer and if your first paycheck is not what you know, it's not going to allow you to go buy you know, a house on the beach. So big. Okay, weren't getting the fucking game. Like you know what I mean? Stop listening to everybody on freakin broadbased social media by the way. I mean, somebody sent me a Facebook thread screenwriting Facebook thread the other day, I looked at this thing, and I was like, this is carnage. Like the the shit that was being disseminated by people who had never done anything in this business have never sold anything that were preaching their gospel and other people were eating it up. Like it was like God came down, you know, Moses came down from the mountain. It's, it's debilitating, and it's going to set you back years, do whatever you can to get your ass in the game. And oh, by the way, curate your social media feeds and put yourself on platforms like the reason why I started stage two is that's all we talk about is film. Okay. And we have professionals in there talking about all of it. We have 3000 executives there in the platform, talking about the business. Nobody's ripping anybody down. Nobody's telling anybody, they're an asshole. What they're doing is to disseminating the proper information on how to navigate this business. And it's up to you. Totally up to you to treat your career like I always say, and Alex says it all the time as well. You're the CEO of your career. If you are not If you're running a business, okay, if you did a startup tomorrow, would you just go out and listen to all these people who have never done it all these people that are aspiring to do it in the same way you're doing it? Or would you surround yourself with people who have done it? Well, that's what a lot of people do on broad based social media stream writings with a film, Twitter, some of these Facebook groups that are just poison. And then they end up saying and so's back us because they're listening to advice that doesn't translate to reality. And

Alex Ferrari 45:28
I mean, look, if you want to, if you want to look at reality right now, I mean, I just read in the trades that read notice that the biggest Netflix film of all time, which you know, I watched, it's okay, it's fine. It's fine.

RB Botto 45:41
It's when you tie me to a chair in front, my eyes open.

Alex Ferrari 45:44
It was it was fine. It was okay. I love the rock. And I love Ryan Reynolds. And like, you got the basically the two most charismatic human beings on the planet one movie, you're like, I watch it, it was fine. They've now committed to read notice to and read notice three, back to back, that doesn't that never had happened before. Really, other than the Back to the Future two and three back in the 90s. Like it doesn't, it doesn't happen in the studio system in the normal world. But now, and those aren't like little movies, those are huge movies. And not based on IP. That's an original IP that was created on Netflix, and they just know that out that the data is so compelling that like, well, we slot it for 2022. We slot it now for 2023. We got to take those off, they got to take those off. And then then like you start seeing all of a sudden, all you see is Sandy Bullock coming out with movies on Netflix. And you're like, Okay, Sandra Bullock movie done. Check to another boom, check. Okay, when smart is Marty coming out with another movie soon? Okay, let's Okay, he's over an apple. Now next time, he'll come over here. And they'll just start. They're just going after these these people constantly. And just because they need to fill they need to fill man, every week. Every week, they've got a tentpole movie coming out every week, almost, it's insane.

RB Botto 47:01
Wow. And then they released what 42 movies in q4 of 2022 2021 42. Movies, you know, extrapolate that out that's 168 movies over the course of a year, that's literally one every other day. They're committing to more they're committing to I forget the number in 2022, the sheer number of movies was pretty much close to one a day. And it's going to extend it to 2023 and 24. It's going to go up. So the idea that now of course, are all those songs going to be quality? No, are all those films gonna be high budgets? No fucking white, right? There's always for every red notice, you're gonna have, you know, 1020, you know, five to 10,000,002 to 5 million, whatever, okay, that they're gonna get me with people that you've never heard of before, whatever. Okay? If you are one of those screenwriters that wrote one of those movies, and you're just thinking like, Oh, my God, that sounds so soul sucking, in comparison to maybe the way the industry ran, you know, 20 years ago? Yeah, I can understand why because you wanted the article and you wanted, you know, 2000 screens and all that crap and everything I get it. But if you're not fitting with the times, and you're not understanding that, that gets you in the game, and that that allows you to go to the next thing into the next thing. And the next thing, is it a natural thing that's going to happen is what else do you got? What else do you want to work on next? Then you're missing, you're missing the idea of how you build a career in this business in 2022. And it's the same thing for directors, you know, if if, you know they need to hire people to do fucking 42 movies in a quarter, you got to have directors, you know, 200 movies a year 300 movies a year. And that's just one platform for its sake. I mean, like, you know, you talk about Apple doing this span and Disney doing this, but Oh, so you got to be able to put yourself in the game and

Alex Ferrari 48:37
The scary, the scary, the scary, unknown quantity. The beast in the room that no one's looking at is Apple, because Apple come out Apple could outspend everybody tenfold in their starting and they're starting to they're slow and methodical. But they're starting to build up and they're starting to build up and start and you can you can start seeing it because now I I subscribed to them because I saw I'd love I'd love the morning show. I watched the morning show and I got in for title so because everybody was talking about that last I was like I gotta watch that last one. That's great. That sounds fantastic. And then Finch with Tom Hanks and but it but it's but they're the giant that that at any moment could come in and really do and look Disney Disney was it quiet until now they're outspending Netflix, which no one really saw coming at the beginning.

RB Botto 49:29
Them to they saw in the span, they want to go back. It's almost like the touchstone days. So they want to go into adult again, right? They want to go into adult oriented material, not have everything be you know, friendly, all the IP stuff that they have. So that's another opportunity for eyes but you're 100% right, I say this. This is gonna sound like an insult, but I'll say it as a comment. I always call apple and it's the biggest compliment I can pay as a business person as somebody in the tech world. Apple is the ultimate SNAKE IN THE GRASS company. They're always lying and wait and you You never know like, well everybody's looking up over here at the beautiful trees, they're moving along and, and it's with everything whether it's friggin Evi zone. I mean like, it doesn't matter. It doesn't matter moving DVDs now automated driving all this stuff. They but absolutely there is no way that Apple is not going to make a significant move. I mean, they already are in the content space. But I mean, like I am waiting for that day where they, you know, leap up and bite you in the calf. And all of a sudden everybody's

Alex Ferrari 50:30
Don't buy don't buy Sony.

RB Botto 50:32
They might

Alex Ferrari 50:33
Don't buy so they'll buy Sony though Dell, you know, I don't know if they'll by Lionsgate I don't think that's the content doesn't match, but because they're not just a library, they're very specific with the stuff they're doing. They're not

RB Botto 50:45
Interesting, right? Because do they go like you look at what HBO does? Right? Right? Well, they're extending their buys, but they're still staying in within their brand, which is the prestige brand, right? So HBO is very interesting right now, because they are extending, but they're not losing sight of who they are apple, if you you know, if you had to put everything into columns right now and you're forced to put them into columns, you would sit there and say, Apple almost seems like they're gunning for HBO, they'll go on to the prestigious type stuff with the big names, right. But I don't believe for a second with their reach. And with everything that they got going on, they still may go high level, but I think that they're gonna go high, like, you know, high level on steroids, I think they're gonna go, you know, for the big, maybe the big content bar, maybe maybe the big library buy, that's certainly in play. But you know, that historically, they don't really do that kind of thing. They're not usually an acquire, not too often, you know, like, even the beach thing, when they do not happen. Like that was like one of the most fun because they didn't do that kind of thing, you know, not to billions of dollars, they just create their own right. But in this particular case, you know, this is an arms race right now, right? This is an arms race for dollars. You know, Disney, which so interesting about Disney, to me, was Neff Disney was first sort of like, Yeah, we're gonna do this spend, you know, and we're gonna stick with our IP, and we're gonna do all this stuff, and whatever. And then as soon as Netflix said, we're going $17 billion. And we're going around the world that we have enough, not that we have enough us content, we have enough of a pipeline to get more. And you know, we know where to go to get more, we need to go around the world and get more of that stuff. All of a sudden, you know, chapek was on CNBC going, oh, yeah, by the way, we're going into adult content, and we're going all over the world for local language, and we're spending $34 billion. And it was like, wait, what? That was a massive, should you just want the first kid if like, what, what the hell just happen? Right? But everybody else has an answer. I'm sure that made everybody at Apple go, you know, get up on their on the heels a little bit and say, Wait, what, okay, you know, how do we compete with that, at the end of the day, you know, people are only going to have so many subscriptions, they're only going to be able to hold so many. So, you know, you're going to have consolidation in the space, not everybody's going to survive. You're definitely gonna have more m&a. You know, you do have those few libraries that are hanging out there. I think Viacom is so much a wildcard like, oh, there are there acquirer. What are they, you know, those with the Paramount deal make, you know, and Yellowstone, and that is that shifted thing. It's so interesting. But you can see whether themselves, I mean, they were actively pursuing a sale up until about September, and then they pulled themselves off the market, or at least they fronted that they announced that, and they fronted that. And you wonder why, you know, a lot of it could be like, you think you can get me but now you can't, and now you got to raise your price. And now you got to sweeten the deal, or quite a bit could be they, you know, it's almost like a team that hits the trade deadline. And that kind of, you know, right on the cusp of the playoffs, so like, you know, are they buyer's or seller's? And I think that's kind of the place that they're at right now.

Alex Ferrari 53:49
Well, we you and I, last year, I think when we were I think when it was last year, or the COVID, I think was the COVID episode when when COVID hit you and I talked about what was going on in the business. I mean, we call it out MGM or like MGM is going to be bought like that, that brand is going to be bought. So there's no question in my mind that Viacom will be purchased at one point. I don't know if they have, you know, Sony, look, Sony has been in trouble for a long time. And now because of spider man, and Marvel's connection with Spider Man and what they were able to do. That's an anomaly. And yeah, they'll be able to make a few more Spider Man movies, and they'll make a couple Bond movies, but generally speaking, you know, they're not, they're not Disney. They don't have the IP that Disney has, like they don't nobody has that Disney has Warner Brothers is the next closest one that has anything like that. But uh, but I think you're I think you're absolutely right. I think Sony will go somewhere. I've been saying paramount for a long time to and I don't think, I don't know, maybe this new shift the Paramount plus. We'll see how that plays out. I'm not sure how many people are signing up for Paramount plus, because again,

RB Botto 54:59
It's helped me This is the most stream show, I think, you know, which one is Yellowstone,

Alex Ferrari 55:03
Yellowstone. Without Taylor Sheridan, the entire company goes down.

RB Botto 55:09
Thinking, right, because the Viacom, it's a complicated thing, because there would have to be some unraveling, not for the audience at all this, but I'm saying that would have to be some unraveling, actually, it shouldn't bother the audience, because every single thing that we're talking about creates opportunity, every single thing here every day. But they would have to unravel some of this. Like, again, when you read this Yellowstone article that I was telling you about, you'll see that like, you know, part of the problem was that like Viacom really wasn't benefiting off of this as much as they wanted to because of what they had done with Paramount plus, so they've become sort of this complex thing that's going on right now. Which is why it fascinates me that Viacom kind of pulled themselves back, you know, Viacom, CBS was walking about, by the way, she talked about the whole CBS let you know, that whole library as well. You know, they're pulling themselves back. Right. So does this does a hit and getting into bed with a guy like Taylor showered in? Well, you know, you're going to have you know, Mayor Kingston is going to be ahead if it isn't already, and you know, the Yellowstone prequels gonna blow up, it does change, right? Does that change the entire? Or does that just raise the price or raise the attractiveness or whatever. But that's See, the thing is, is that all of this shit that we're talking about? Everybody positioning themselves in a way to either make themselves more attractive to be bought? Or, you know, escalating the war, so to speak? Benefits every single creator, every single professional, whether your producer or financier whatever, listening to this show, right? What What are regularly?

Alex Ferrari 56:38
What was the MGM library sold for? Do you remember? No, I don't I forget. It's like, it's like, we were talking about 5 billion, 8 billion American. But it's somewhere in that world. Right. So why would Netflix buy that? Because Amazon bottom?

RB Botto 56:55
Yes. Well, I'm sure that 8.45 Yeah, yeah. I mean, I'm sure they, I'm sure they, I'm sure they bid on it. I'm just sure that, you know, maybe they just thought you know, again, that their their money is better spent on original content. That's what they want to be. You don't I mean, parmesan. See, it's really interesting, cuz we haven't even touched on them, which is so fascinating that Amazon is I was on the phone, literally, with an executive yesterday, whose production company has a first look deal with Amazon and has done a bunch of phones with Amazon, I'm not going to name because I want people spamming them an email. But they've done some of the biggest ones, including one that might be nominated this year. So they were talking about, like, you know, Amazon has a very complex system right now. They're figuring out their way, like, you know, like, what do they really want do they want because they've done it both ways. For them, they've gotten like, they've gotten involved, this production company has gotten involved with existing projects that were on the way that needed some finishing, and they came in late, and then they brought it to Amazon, and it's sold. And they've also been involved with ground up, you know, from, from the script on, right. And the like, you know, she said to me, this executive, she's a top Senior VP SVP at this company said, there, every time you talk to them, they're kind of like, we're gonna go this direction we want we want to buy more stuff. And then it's like, we want to create more stuff, we want to buy more stuff, we want to develop more stuff. So I feel like they're kind of in this weird nebulous space, too. But I don't see how they don't go out and increase their spend as well on original content, I think they have to. So I think that ultimately, this is where they will go, will they buy one of these existing libraries that are out there? They certainly can. Okay, but does it increase the value and make more people want to buy prime to get more shipping? And, you know, they enter that flywheel that they talk about all the time? I don't know. I don't know. Okay, buying content as well and developing it. So no, yeah.

Alex Ferrari 58:55
And they're the only they're the only company that has a completely different business model than all the streamers. Because it's a it's an add on, it's a plus they did the same thing with the music, they you know, they just kind of like, Oh, here's a little bit of you get this for free, you get this for free. If you just sign up for 100, whatever, I have 120 bucks under 40 bucks a year for prime. And so for them, it's just like a little, little add on a value for prime, which makes all the sense in the world. But my main question to you is, can someone I mean, they are Amazon's a tech company, right? They're a tech company.

RB Botto 59:28
Company. Absolutely.

Alex Ferrari 59:30
Yeah, they're dead company. Right? Can someone please work on the frickin app? It looks horrible, though. Is a horrible it's the worst app of all the streamers out there it is ugly. It is nasty. It just it is so unappealing. And it has been for so long, please RB you know people can you call somebody and say Please, for God's sakes.

RB Botto 59:55
I will do that. I know that she of by MDB and the CEO of IMDb Pro, but I don't think they can do anything about

Alex Ferrari 1:00:01
It looks sharp in 1996 man looks like MySpace designed dude. I'm sorry. I'm sorry. I'm sorry.

RB Botto 1:00:07
The question I have is just that crypto LogMeIn haven't spoken, so we're gonna

Alex Ferrari 1:00:13
No, it's just it always fascinates me, I'm like, it's I barely go there, because it's so ugly, and it's so hard to kind of navigate and there's so much crap on there. So it's hard to navigate that thing. And if I was actually paying for it, like, if I was actually paying for it as a separate, I would have never in a million years bought it ever.

RB Botto 1:00:28
It's horrible interface. And the thing that's the guy, you know, is that a tell? That's something that, you know, I've talked about with people too, is that a tell that they're not really committed to it? I don't believe that that's the case. I think we wake up today, and it's really glossy and shiny, then you know, that the probably next thing you're gonna see is, you know, something in variety that they, you know, spending a gazillion dollars or, you know, in ink or something or Forbes or something that spending a billion dollars, and they listen to and then listen to this podcast, obviously, his podcast No, like, of course, you know, Alex and RBO, right? Of course, even right. Yeah, I listen, you know, at the end of the day, for everyone listening, it's this is just such a keep saying it's the great content, gold rush. It's such a an opportunity right now, but it's why it behooves you to start treating your life like a business. You know, your career, like I said, your, your, your entire being where you're the CEO of everything you're doing. And again, not wasting your time. I mean, right now is not a time to be, you know, everybody needs entertainment, everybody needs to have downtime, and I get that. But you really right now need to not be wasting your time on some of these threads and some of this stuff and put yourself in a position where again, you're surrounding yourself with the right people, where you can get to the right people where you're investing in yourself and in bed at a time. Because the competition is just because the doors are open wider than they've ever been doesn't mean that there aren't more people trying to jam through those doors. And the question becomes, can you scale the wall? You know what I mean? Can you scale the wall as opposed to standing behind 60 billion people trying to get through the doors, and they're always scaled the wall and and really, honestly begins with your relationships and your contacts and getting to people that can that want to be in the business with you. And that can help you get to the people that you want to get to the people that you can't get to yourself, which is really what this business is all about.

Alex Ferrari 1:02:28
I want to ask you, you know that there's something that Disney and Netflix and HBO are doing at a high level that a Sony and Paramount aren't yet and I'm fascinated why they aren't. I think the king of this is Disney, where they take one IP and they spin off shows. So obviously Mandalorian was their test subject and now there's literally I think this year they're releasing five shows from I think it's I just literally saw this as a book a Boba a Mandalorian they are Saska forgot I can't even say her name, you know, Rosario Dawson character. And then two other Obi Wan Obi one show and the the Rogue One prequel, all spin offs of the Star Wars world. And then obviously, you know, Cobra Kai, and all that kind of stuff. But you look at Paramount that has IP, not maybe as glossy as, as Disney. But let's let's just take it and we're just gonna spit ball here. Let's take an IP like The Godfather, or the IP of Top Gun that they own. Yeah, why wouldn't they spin off a show about fighter pilots and the drama that goes along with that, that you know that that the Top Gun school after they released the top, the Tom Cruise thing? And Tom Cruise would have to be a part of it, obviously, unless you produce it or something like that? And maybe he does. If you're lucky, you know, maybe you can come and have him come in Cameo once or twice. And then to the end of that. Why couldn't they do a spin off of the godfather? Take one of those characters and build a world around the Godfather universe? Why hasn't that happened? Because those like because it's all nostalgia, right? So the generation right now that's alive, that that's paying for all of these subscriptions are not the 18 year olds. They're it's our generations Generation X Generation Y. Those are the guys guys and gals who are buying into Cobra Kai. And yeah, other generations are jumping on board because it's good written stuff. But is that nostalgia that the tapping into select? Would I watch a Top Gun Show if it's well written has good characters? I would would I rather watch The Godfather universe unfold in the mafia that time and maybe fast forward and do like what they're doing with Taylor Sheridan, but why do you think they haven't done things like that? I'm sure and Sony has many other IP like that as well.

RB Botto 1:04:55
Alex, this is your lucky day. I have The answer to this question, okay, will I have the answer to this question. So, and it's a great question actually, I, we, I had the fortune of pitching this project to television project that I'm talking about, to Paramount plus, and to about one of the lead development executives there. They really, really liked the project. Okay. And what they said to me was, look, here's the deal. At this moment, we are setting our plans for 2022 and 2023. Now, again, that includes Are we a buyer? Are we, fender? Or are we going to get acquired or something else is going to happen? Or are we going to merge? Or what's going to happen? Right? So the answer to your question is, so the way it was explained to me is they I don't know if you're aware of this, but the big clay that Paramount is making this year outside of yellows, which is not really a play on this year, right? I mean, they all the spin offs, and all that is a, a limited series on the making of The Godfather. So the making of the car. So they using their IP of the Godfather, and they're basically telling the story about Robert Evans, and you know, the whole deal.

Alex Ferrari 1:06:17
Oh, well, narrative, not documentary narrative, narrative, oh perfect!

RB Botto 1:06:22
Miles Teller, I think is playing. Maybe playing Evans I forget who's but but milestone was one of the big guys in it. And but it's, you know, it's cast up it stunted up. And by all accounts, you know, at least by their accounts, but they were telling me it's amazing. And it looks I mean, it looks,

Alex Ferrari 1:06:38
I'm watching it, I'm watching it,

RB Botto 1:06:40
Definitely watching the night one. So the point of matter is, is that they're using their IP for that, what that IP is, right now, what this show is, is a line in the water to see how the public response and if the public response, so like this show that we're pitching kind of fits the sensibilities of this audience, because it's crime, corruption, all this stuff and everything. So that's why he said, love this show. Love this pitch, love this package. Got to give me a couple of months, right? So the answer to your question is, is that they're not going in for the big spin yet? Because they kind of want to see what they got? And why are they going to commit a ridiculous amount of money and go it alone? Or go it stay the course and do original content? Or are they going to drive up the price of what they have with Yellowstone to spin off Mayor Kingstown and now this Godfather thing, and maybe either become part of a bigger package or something bigger? Or what you know, I mean, what's that going to be? So that's the that's the big answer. Right now there's they're still feeling their way. They're kind of in the infancy of creating new content, even though they've had yellow sofa for years. It's not like they created iOS on and then 30 of the shows 50 of the shows. And you have a lot of which really interesting, we just got interest from it. But I honestly have to be honest, I didn't really know I knew this was a thing. But I didn't know. It was an expanding thing. Spectrum originals. So spectrum, the cable network, right? Spectrum has produced six shows a year for the last few years. No one's seen it. Yeah, basically, what spectrum? So think about it, what what is spectrum doing now spectrum knows that people are cutting the cord. And they saw how do they keep them, they're going to try to create their own content. It's gonna work. But they came to us, for they heard about the show that we're pitching. And they said, We want to read it, we want the Bible. So we just sent it over to him a few days ago. But this is another example of the fact that there this there are going to be more and more and more of these companies, but any streamers, and these platforms, everything that are going to keep the need to move into original content. And not all are going to survive and some get snatched up if they do it right. And, you know, benefits everybody.

Alex Ferrari 1:08:57
So how I mean, in all honesty, though, I mean, no offense. Okay, let's say DirecTV starts building out their own content. I'm not sure if they are they're not. But they can't compete. They can't compete on IP. They can't compete. Like you're not going to woo the best of the best.

RB Botto 1:09:14
Well go look at it.

Alex Ferrari 1:09:16
Unless it's cash

RB Botto 1:09:17
After this going IMDb Pro and look up the spectrum originals. And look at the cash of these shows. All A list.

Alex Ferrari 1:09:24
There's only one there's only one show. I know that have that it was the Jessica Alba show. That, that that one more than I knew. Right! That was the one show that one cop show was and it was a spin off of bad boys. It was a good Gabriela I forgot her last name. Yeah, yeah, get her and Jessica and it was the spin off of her character from bad boys. And there was two seasons of that and then it went on Netflix and that's the only time I even realize it was originally a spectrum because I was looking Oh, when's the next season coming out and like it's not

RB Botto 1:09:41
Can and Meryl Streep, I mean, they get names. I mean, it's just a And apparently I'm sure they're paying up for it, they got more money than that too right? But the question, I guess, at the end of the day, like I said, I think a lot of these platforms like that and even power mountain to go back to your question, I think a lot of them is still feeling like, you know, ultimately, the end of the day, you really have two choices, right? You either become a nice kind of, you know, you fit into some sort of nice, where people want to come for this content, you know, you're going to get a limited audience, but that's good enough, okay, maybe it's three lanes, there's that, okay, which is, you know, like stars and stuff like that, which, of course, is owned by, you know, it's all this stuff that goes on, and who's owned by WHO, and who's a division of what and everything like that, but you're either in that lane, your own lane, you're in the prestigious business, like HBO and possibly Apple, or you're in the mass, you know, so, you know, a spectrum is never going to be any of those. Right? Well, it's gonna be Netflix, it's gonna be they're gonna find a niche of some sort if they can find it. Like, for example, one of the reasons why they were interested in the show is they're not afraid of period and not afraid of expensive. So they're basically saying, okay, maybe we can do six big budget prestigious shows that maybe get us, you know, some sort of me awareness that we got profile. And I don't know,

Alex Ferrari 1:11:20
It's interesting, because I was talking to a showrunner of a very, very, very, one of the biggest shows of all time, comedy shows all time. And I was talking to them about how they got their start. And they got their start on HBO. And on that show, I was asking, like, how the hell did you guys were so young, when you guys were brought on to show run them, you were just starting out. And they're like, What HBO didn't have, they would just starting out, they it was the Wild Wild West, they didn't care. So they basically gave the keys to the to the inmates to run the asylum. And that's where that happened at Netflix at a certain point, though, the asylum the the inmate was David Fincher, so not a bad inmate to start rolling. Exactly the other perspective, but you know, the game with House of Cards was like that was that because people forget House of Cards was an on godly deal for its time. And it was such a huge risk that everybody in Hollywood was just like, What is going on? This is insane. I think that the only way the smaller ones are going to go is that they they pull out, they basically give the keys to the to the inmates on certain part on certain things. And if they can find that niche, and I think you're right, so like could spectrum become if the niche is big enough? I'm just throwing this out there, you know, could they become could have a could a tailor shared and open up a Yellowstone in spectrum with the same cast the same everything and could spectrum have built a whole network based off of that and then Okay, so we're gonna go Americana we are thing as Americana cowboys, you know, down that because that's a huge country music. That's a huge huge swath of of the US. Does that travel though? I don't know. So that's so these are all the things but that's the only thing I think that's gonna give these guys a shot, is they gotta let the the aside, Disney didn't have to do that. Disney owned all the IP. So they didn't give the key, though. They gave the keys a little bit the junk favourite, they fall for it with the Mandalorian. They're like, okay, you can kind of did you ever see that meme on Facebook is genius, where you see this giant train locomotive. And then you see this little, this little model train, and there's a string pulling the big one, you see conductors there and you're like, the Star Wars universe, the Mandalorian. You know,

RB Botto 1:13:52
I mean, I think this is where we're going though, right? I mean, Netflix isn't the show on the rise, but I think you got to people that you know, these these streamers have figured it out. That again, you know, to be able to fulfill this, this amount of content, we need to have some short things. You need to have people that can produce it mass, right. It's sort of why CBS got into the the guy who created Two and a Half Men and

Alex Ferrari 1:14:12
Oh yeah, Tricolore

RB Botto 1:14:15
Yeah, I mean, they did try they got into the business of that, right. If you could produce five or six shows, we only have another 10 slots to fill through primetime in the next year. Right. So why not go with proven thing? Why not make the show runner a star? You know, that people actually know the audience knows that a shaundalyn or on the live show? shaundalyn right. movie goers know this to Fincher movie. This is a Sorkin movie, Amazon, whatever. I think that that's where we're going. I mean, I think that you're right. I think this is why Paramount made the move they made with Sheridan is they basically said okay, if we are going to make this move really into original content go heavy, which it seems like that's where they Luening like, again, you're at the trade deadline and we buyer's or seller's seems like they're leaning to Buying. If they're leaning towards buying, why not go with a proven entity, see if we could build those up that audience see if we could build these subs up. And then let's go out and we'll test the waters with rip, like you said with the Godfather thing. And if that works, then it's the next thing. It's the next thing. It's the next thing, right? Like one of the things that they talked about this executive talked about to me was if the Godfather one of the things are talking about is because they own Chinatown, right so they were like you can you can make a modern day Chinatown or the book based on China great book called The the last goodbye of the great goodbye. I've read it's fantastic. A look it up. It's great. It's about China, when I within the last year that the rights that have book around by Ben Affleck like David talked Affleck about, you know, maybe that's the Chinatown thing that they do a paramount because you know, so there is going to be again, every big star right now knows, they see the writing on the wall, the day of the movie star as it relates to film stars, is not coming back in a meaningful way in any sort of meaningful way. You'll always have, you know, Orion metals, rock and Gilda doe in a read notice. But that's also not in theaters that's on, you know, just sitting on your couch watching it. They know that so all of them are very, very happy to go do TV right now they look at TV as the new film. This also gives creators out there an opportunity to be able to attach talent to your products, projects. And that's why it's important that you cultivate these relationships. Because these actors know that the idea of being able to film Three to be in three films a year doesn't really exist in the way it used to. But you can be in the latest you could be in too limited series and make a film in a year for sure. And, you know, you look at Nicole Kidman, you know the Ricado she's on big little lie she's on she did the other the other one that she did the other TV one that she

Alex Ferrari 1:16:55
The one with Hugh Grant Yeah.

RB Botto 1:16:57
Yeah. I mean, this was she's I mean, you know, she's working constantly. But you know, 10 years ago, if you told her come to a limited series, she'd be like, Are you kidding me? I got you know, 15 films lined up over the next six years. You know, so that, that's why it's, it's an exciting time to and that's why there's this paradigm shift. And and again, I know I keep harping on this. This is why you need to be listening to the right voices, and most importantly, be educating yourself every day on what's happening in the business.

Alex Ferrari 1:17:22
What do you think? I'd love to hear what you think about universal NBC Universal, you know, they don't have a streaming service yet. Or do they? I don't even know about it. They don't have a streaming service yet. They have. It's so funny right now, RB is going to his computer to check if universal has announced a streaming service yet.

RB Botto 1:17:40
Yeah, peacock. Yeah, of course.

Alex Ferrari 1:17:41
Well, peacock again peacock is

RB Botto 1:17:45
This is another this is another thing, right? Like his peacock. That is amazing. But as I was typing it, I might pick up but I mean, but it's

Alex Ferrari 1:17:52
Exactly. But look, you took your second

RB Botto 1:17:55
That's the thing, right? I'm in the trenches with this every day, which they tell you to literally every day on the phone executives everyday, you know, hear come up. Very rarely

Alex Ferrari 1:18:04
Never hear pick up, come up.

RB Botto 1:18:06
What do I hear come up all the time. Of course, it's the usual suspects, Netflix, Amazon, Apple, Disney. It's, you know, it is paramount now because everybody's getting curious, right? It's all of those over and over and over again. And then it's sort of like who the production companies that have deals. That's what I listen to all day long, where I talk about all day long. Who are the actors that have deals? Who are the directors that have deals, whether they have deals? What are the pods? And if people don't know what a pod is? Basically, the every manager agent in the business, gets these pods where they're able to see what act or what production company where do they have a deal with? Where do they you know, like, Where does Brad Pitt's company how to deal with the TV? Right? It's HBO you know, as HBO is it Showtime is whatever. And you get to see where these people have deals. And then basically, if you have some knowledge, and you're really planning things like for us again, period show, it's going to be expensive. We sit there and go okay, first thing we think about is who makes this type of show. Okay, HBO would make it Showtime we make it scars and probably make it okay, let's go see who has deals with them. And oh, let's go to them first. Because if we went to HBO first HBO could fall in love with it but HBO might say yeah, but who you have your show runner but like who packaging more packaging more and bring it back to us? Give us one you know, give us an idea that you like

Alex Ferrari 1:19:25
Right! Right!

RB Botto 1:19:25
Right. So but that also but again every you put the little fish on the line to catch the big fish right if HBO came back to us and said you know, you know the actors we like to work with go to their agents and whatever we could sit there and go okay for our main guy, Bobby Cannavale is always on HBO shows. If they know if we go to court Bobby Cannavale is agent and say to him Listen, we spoke to HBO and HBO so cast act as HBO likes they're gonna read but if we just went right to that act, we went right to directors agents and said, you know, they might read because We have Weddell attached, that might be enough, but it might not be, you know what I mean? But again, this is how you need to be able to position yourself and how you need to be able to see the business. Everything in this business is a puzzle piece, man. Everything is a puzzle piece, everything it's a chessboard, it really is. And you got to see three, four or five moves ahead. But you can't see three, four or five moves ahead. If you're caught in the mentality of I have a great project.

Alex Ferrari 1:20:23
It doesn't matter. It's everyone's got a great look, everyone's got a great first of all, it starts with the idea. So everybody on the planet has an idea. Okay, everyone's got an idea, then okay, then I've got a script. I got a great script. Okay, that's step next step. Okay. Now have a great project. When I say project, that means there's more than one person attached to it. So now you have a project.

RB Botto 1:20:44
Maybe there's money attached to it, maybe something, something, some sort of other value beyond the script, like I would say, if I'm using the chessboard metaphor, I would say that the script, you literally just set up your board. Okay, your pieces are all in place. All right. What's your next move? Right, what's your next move? Can I get money? Can I get a showrunner let's just say if it's TV money, show runner, attachment production company, producer. If it's film, you know, can I get a director? You know, which is gold and when it comes to film, you know, films a different thing TV, it's more of a show or honor? Just people are curious about this? You know, if you asked me like, what's the first thing I should go after? If I'm packaging something for TV, I would say show Rob Phil runner, and maybe a name producer and or maybe a name producer because maybe you don't have the context of the showrunner but that producer might okay,

Alex Ferrari 1:21:37
But a cast cast as well. Obvious always cast.

RB Botto 1:21:40
If you get a great producer on board, they may they may go after the cast, right? You know that. But again, you're bringing the piece that can bring more pieces. With film, I would say you know, it's either money or a well I'll say three things money, a name producer that can get to money or can get to talent, and Endor a director.

Alex Ferrari 1:22:01
So do you happen to know that the longest how the longest running Netflix show in history, which is what do you know that what the show is?

RB Botto 1:22:10
You got me I don't know.

Alex Ferrari 1:22:11
Grayson, Frankie

RB Botto 1:22:13
I would never have guessed that.

Alex Ferrari 1:22:14
Great. Exactly. No one ever have guessed that. And I and I found out the story of how Grace and Frankie came to be. And just like Martha Kaufman happened to find out that, Oh, I heard that Lily Tomlin and James Fonda. Were looking to do television. This is seven years, eight years ago. And she called the PR agents like, Hey, I heard that Jane Fonda and Lily Tomlin are looking to do television. What what's going on? 15 they call up? And apparently it was that each of them individually, were thinking about doing television. And then the agent calls back and like, yeah, they were thinking individually, but now they want to do it together. And go really why? Because Because you called. And it was the power of the showrunner. The showrunner attracted the odd that the cast and honestly written one of the best sitcoms of recent in my opinion. One of the bestest comes in recent years.

RB Botto 1:23:07
I hope everybody's listening is taking this, you know, that's listening is taking it constructively. I have an agent friend that bought a show to showtime. This is a well known agent. And this is a you know, a person that's sold. You know, I mean, he's he's one of the top and packaged, it checks all the boxes, he has diverse hires in there, it's got some great characters, checks all the boxes for Showtime, what they are looking for which you need to know as well, like, what are they looking for? And they still basically said that they will like he called them in the morning, but he thought it was a slam dunk. He's like, when can we have when can they pitch? And he came back and they were like, we don't think we're interested in they were like, how can you not be interested? He said, You know what, let we'll get back to you. And they got back to him in the afternoon. They email them and basically said, you can send us the deck. But we don't want to hit a pitch yet. And this was with a major package. So the point of the matter is, is that wow, he adjusted on the fly every single place he's bought it to they'll like oh my god, yeah, like what listen to this pitch, like, Oh, my God, but it just goes to show you that, you know, you got it. You got to have multiple lines in the water. You have to keep perspective, you have to realize that there's only for like companies like Netflix where they're spending this kind of money. Yes, the opportunity is great. They do need to they need to fill a quota. But places like Showtime and HBO. Certainly they want to bring in more content, but they're doing it at a lower level. And they only have so many spots to fill. And they already are in the business of so many people that are bringing them stuff and have first book deals with a million other people that you have to be able to say to yourself, Okay, I think I think it's a great show for HBO, that you're positioning yourself in a way to get there. But then you prepare yourself with five, six other places to bring it you know, and you don't put all your eggs in one basket because you know they may have their quota filled for 2022 they may have the quota filled for 22 Through them, I only have like four or five spots open or eight spots open when it comes to like narrative shows, let's say, okay, so you got to you got to keep perspective with everything you got to keep you got a, like I said, stay on top of every single announcement that's being made and deadline and other places, who's doing what, who's moving where, who's looking for whatever. And you got to put yourself in a position to win. You know what I mean?

Alex Ferrari 1:25:23
So to close off the episode, sir, what chance and what should better question what should a screenwriter do a young screenwriter or someone who's just starting out, wants to get their stuff seen once they get into the business, best piece of advice for writers, and best piece of advice for a filmmaker director.

RB Botto 1:25:44
Clearly, if you're just starting out as a screenwriter or a filmmaker, you need to take action you need to do you need to learn the craft, you need to, you know, keep writing and obviously create stuff and get proper feedback on it. You need to go to you know, like I say, invest in yourself. Okay. One of the reasons why I mean, we've talked about this in the past, but the one of the reasons why the only way I would do development services on stage 32 was if there was full transparency, and you will getting reviewed by executives working in the business, and you get to do that. So my first suggestion would be, get your script, right, Jason, like I keep saying J dot merch, M IRC H at stage 30 two.com, let them know what you're working on. Let them know the log line, the genre, the the budget, and he can point you in the right direction. So that's the first thing. The second thing is for every creative that lives that's listening to this thing, community is more important than it's ever been. Relationships are more important than it's ever been. Trust me when I tell you when, when with everything that we've talked about today about the streamers and everything like that, they want to move fast. And the only way they can move fast is to work with known entities, right? They can't keep saying like, let me take a shot, let's develop this thing, it's gonna take two years to develop it. So you need to be connecting with people that are like minded, and that can help you and that can elevate you. And I'm sorry, but I think on broad based social, it's a reason I started stage 32 Because I wanted a platform that's just people like us talking about this stuff, and not about the salvage argument for 24 hours about slug lines, okay? You need to stop wasting your time with that shit and put yourself in a position to win and invest in yourself. Okay? And then the third thing I would say is man, you have to know the business. I know we keep repeating ourselves, but you have to know Chinnery of the business, alright. And you know, put yourself in a position where you could speak knowledgeably about what's going on. And that where and where, you know, your knowledge is your brand, man, you have to have a brand people. And the most important part of your branding can be that you know what the hell, you're talking about your professional. And that's what people when you're in a room, that's what they want to know, when we're pitching the show. They don't know me, I'm not known as a TV writer. I've sold a bunch of feature scripts, but never done TV. So when I'm in that room, I have to prove myself. And when they asked me questions about like, how do you see this fitting? Or how do you what do you think the budget is? Who do you think the actors are? I gotta have answers. If I just sit down go, Well, I haven't really thought about that. But here's my story. They're gonna be like, well, we don't want to work with you know, we need you to help us, everybody, you know, they need the showrunners and their people and their writers to know what the hell they're doing because they can't look over everybody. You know, I mean, they got to give you the money and let you go, go go do it. And you know, they got to have trust, right? So your brand is so wildly important right now. So put yourself in a position to win. I said at the beginning of the show. The writers room is free to everybody that comes on that everybody that listens to this show because Alex is my boy right Jason a che dot merch at age 30 two.com. Get in there. There's open writing assignments, everything like that. But most importantly, be active, be visible, be visible and active in the right places. value your time, value your money that you invest in yourself. Don't go with Fly By Night services and people that make bullshit promises demand transparency, and put yourself in a position to win and that's it. We could put all these links I could give you these links right

Alex Ferrari 1:29:10
Yeah, I'll put them in the show notes. Just send me stuff.

RB Botto 1:29:13
And yeah, man, if I could throw out I know we're gonna fly so I'm gonna switch out my my social handles as well,

Alex Ferrari 1:29:20
Which is arguably one of the best social handles on Twitter. And I,

RB Botto 1:29:25
I share a ton of free the reason I'm giving out my social animals not same reasons that Alex does what he does, we're not throwing it out because I want 60 billion new followers. To me follower account doesn't mean shit. It's about the quality. But Alex and I put out a ton of free information all the time. He does the show for free, obviously. And if you go on my Instagram and my Twitter you'll see that I'm putting out free content daily. And it's just RB my initials RB walks into a bar RB walks into a bar and also on stage 32. When you sign up and it is free to sign up. It's a free class. Warm, you will get my message on your wall that is automated. That's the only thing in my life that is automated, you respond to that you will get a response from me, every single social media post every single answer you see on social media, everything is me, just like Alex does, because we stand in front of everything that we say and integrity rules. And that's one of the reasons why I love this gentleman gentleman in front of you, and why I'm gonna, why I'm gonna, you know, to stop, stand him up. And

Alex Ferrari 1:30:27
I don't appreciate, I don't appreciate your tone, or your or your, you forget

RB Botto 1:30:32
I just want to say, that's the thing surround yourself. I'm, I'm hyping both of us up saying that we were men of integrity, I think we are. But my entire mantra of this business. I know Alex is the same way as I surround myself with people of integrity. And I surround myself with people that know more than I know, and help elevate me and want to take me with them. And that's been the key to my success this entire time in this business. And I it's the reason why we're partners with Netflix now. 10 years ago, five years ago, when we would talk to Netflix, they were like, Yeah, sure, guys. Yeah, yeah. And now they're coming to us paying us and we're working with them. And we're partners with them. That comes from proving yourself over and over again. Oh, businesses.

Alex Ferrari 1:31:15
Yeah. And and look, yeah, everyone listening to the show can see how the show has grown over the years. And it's because I've been here and just every day showing up

RB Botto 1:31:23
Stone overnight, you didn't get any of these people overnight, you work your ass off, to build this audience and build the show. And you did it. Like I said, with style and integrity. And anybody that you go out to can listen to one of your shows and go, I get it like, wow, this guy is really giving back like this guy does this from you could tell why he does it, and how he cares. And of course, why wouldn't an Oliver Stone want to do the show then? Right? Why wouldn't anybody in this business not want to have an audience with your audience? And I think that that's, you know, it's Yeah, but it's the truth, right? So that's what I'm saying to your audience right now. Be good to yourself, Okay, you're always going to be your own biggest champion. And you always have to find integrity in yourself. And you always have to inspire yourself, you should be your biggest inspiration, quite frankly. Okay.

Alex Ferrari 1:32:18
And just to put a button on this, man, you've been doing this 11 years, I've been doing it six and a half years. And, you know, that is a testament to resilience. But it's also a lesson for everyone learning and listening that this ain't gonna happen overnight. No, no, and neither you or I have made it but we've gotten to a certain level in our in what we do, that it's taken us a long time to get here, you're one you're not getting a call from Netflix, you know, you know, it takes time to get to these places in whatever you're trying to do. And if you think you have a one or two year plan, you're sadly mistaken, you have to have a one to two decade plan.

RB Botto 1:32:57
And that's what real goals, right this is. The other thing I would say to this audience is, you know, I see everybody going onto social media saying like, these are my 2022 goals, that's fine. I think you should have goals. I think, you know, some people have vision boards, I don't, that's fine. If you have one, it's all good. I don't care what your method is, but you need to be fair to yourself. And if your goal is, you know, by the end of this year, I want to have XY and Z. You got to recognize the fact that you get to X, Y and Z you need to have micro goals every day. You need when the day like I just had this conversation I did a sorry, awake a webcast the other day and they said, you know the guy that was hosting said You know, you're everywhere like you're always you know, you see here I see that how do you do it? Like how do you wake up every day? And you know, feel that fire? And the reality is it's routine. I wake up every day and my first hour is pretty much the same almost every single day. Because I know if I win that hour, I have a great chance to win the day

Alex Ferrari 1:34:01
And that's just it and that's just eating raw meat right you just eat little raw meat bourbon and smoke a cigar.

RB Botto 1:34:09
That's pretty much the entire plan.

Alex Ferrari 1:34:14
That's that's the voice that's how the voice has gotten to where it is. It's just raw meat bourbon cigar first thing in the morning breakfast.

RB Botto 1:34:20
Oh, definitely the bourbon contributed by

Alex Ferrari 1:34:25
Guys, RB man I appreciate you coming on the show. As always my friend you're always welcome back anytime. You you. You hold a record. I don't think anyone's gonna break your record of the most appearances on the show. I think were 13 14 15 I don't even I lost track. I have to go back and count them all. But but it's a pleasure as always your wealth of information. A gentleman and a scholar sir. So I appreciate your time my friend.

RB Botto 1:34:51
Well, I appreciate you having me on as always, you know I love you to death and appreciate everything that you do for the community of course and Yeah, man, I'm looking forward to 16 We'll get both I'm also looking forward to my gold watch 15 So I expect that in the mail and

Alex Ferrari 1:35:06
The jacket, the jacket will be coming soon his jacket,

RB Botto 1:35:10
Welcome jacket 20 I'll even get made.

Alex Ferrari 1:35:14
I'll get a smoking jacket and then I'll get a bid for the raw meat. So the blood doesn't get on the smoking jacket. So

RB Botto 1:35:21
Make sure now I feel like I have to come with a cigar and bourbon.

Alex Ferrari 1:35:24
Well, I don't know why you haven't you've yet to do that.

RB Botto 1:35:27
Yeah, I've well I used to book but actually when I used to do shows to do that was Bourbon and

Alex Ferrari 1:35:31
There was always there was oh, no, did you actually had bourbon straight up? Like you weren't trying to hide it? Like Yeah, no. depends on the time of day. This is early for you. So I understand. Six o'clock in the morning. I'm drinking. It's fantastic.

RB Botto 1:35:45
Well, listen. It's five o'clock somewhere. It's just it's just, I'm awake.

Alex Ferrari 1:35:52
It's a and I do I do hope to see you my friend at South by hopefully if it goes off. We'll hopefully have you here. It will be my first South by Southwest I've never been so it's going to be exciting. I expect you to be here to show me around. Tell me where to go where not to go. And and Sundance unfortunately. Not so much this year.

RB Botto 1:36:12
That full range into my scheduling. Holy shit.

Alex Ferrari 1:36:15
Well, maybe one day we'll come back to normal man I miss I miss Park City, but I think it's gonna it'll never be what it was. It will never be what it was. It'll never be what it was when we shot the movie. It'll Yeah, it'll never be that again. I think we're gonna be wearing masks for quite some time.

RB Botto 1:36:31
I mean well, we'll see what happens with South by if I can make it down there. If they have it. You know, I'd love to see we could probably do something.

Alex Ferrari 1:36:38
My friend a pleasure as always my friend. Thanks again.

RB Botto 1:36:42
I love you my brother. I really do. I love you to death. Alright my friend.

IFH 558: Directing the Oscar® Nominated King Richard with Reinaldo Marcus Green

Reinaldo Marcus Green is a writer, director, and producer. He most recently directed the critically acclaimed Warner Brothers film King Richard starring Will Smith. The film is nominated for Best Picture at the Critics Choice Awards, was named one of the Top 10 Films of the Year by both AFI, the National Board of Review and an Academy Award® nomination for Best Picture.

Based on the true story that will inspire the world, Warner Bros. Pictures’ “King Richard follows the journey of Richard Williams, an undeterred father instrumental in raising two of the most extraordinarily gifted athletes of all time, who will end up changing the sport of tennis forever. Two-time Oscar nominee Will Smith (“Ali,” “The Pursuit of Happiness,” “Bad Boys for Life”) stars as Richard, under the direction of Reinaldo Marcus Green (“Monsters and Men”).

Driven by a clear vision of their future and using unconventional methods, Richard has a plan that will take Venus and Serena Williams from the streets of Compton, California to the global stage as legendary icons. The profoundly moving film shows the power of family, perseverance and unwavering belief as a means to achieve the impossible and impact the world.

Aunjanue Ellis (“If Beale Street Could Talk,” TV’s “Quantico”) plays the girls’ mom, Oracene “Brandi” Williams, Saniyya Sidney (“Hidden Figures,” “Fences”) stars as Venus Williams, Demi Singleton (TV’s “Godfather of Harlem”) stars as Serena Williams, with Tony Goldwyn (the “Divergent” series, TV’s “Scandal”) as coach Paul Cohen and Jon Bernthal (upcoming “The Many Saints of Newark,” “Ford v Ferrari”) as coach Rick Macci.

The ensemble also includes Andy Bean (“IT Chapter Two”), Kevin Dunn (the “Transformers” films, HBO’s “Veep”) and Craig Tate (“Greyhound”).

Green directed “King Richard” from a screenplay written by Zach Baylin. The producers were Tim White and Trevor White under their Star Thrower Entertainment banner, and Will Smith under his Westbrook banner.
Isha Price, Serena Williams, Venus Williams, James Lassiter, Jada Pinkett Smith, Adam Merims, Lynn Harris, Allan Mandelbaum, Jon Mone and Peter Dodd served as the executive producers.

The behind-the-scenes creative team includes Oscar-winning director of photography Robert Elswit (“There Will Be Blood”), production designers Wynn Thomas (“Da 5 Bloods,” “Hidden Figures”) and William Arnold (“The Hate U Give”), Oscar-nominated editor Pamela Martin (“The Fighter”), and two-time Oscar-nominated costume designer Sharen Davis (“Dreamgirls,” “Ray”).

His first feature, Monsters and Men had its world premiere at the 2018 Sundance Film Festival. The film received a Special Jury Prize for Outstanding First Feature. Reinaldo directed the first three episodes of the Netflix series, Top Boy, executive produced by Drake and SpringHill Entertainment.

His sophomore feature Joe Bell, starring Mark Wahlberg, premiered at TIFF 2020 and was distributed by Amazon and Roadside Attractions. He is currently in post-production on the upcoming HBO Limited Series We Own This City. Reinaldo directed all of the episodes of the series, written and executive produced by David Simon and George Pelecanos. Following, Reinaldo is attached to write and direct the upcoming Bob Marley biopic at Paramount.

Enjoy my conversation with Reinaldo Marcus Green.

Right-click here to download the MP3

Alex Ferrari 0:00
I like to welcome to the show Reinaldo Marcus Green, how're you doing Reinaldo?

Reinaldo Marcus Green 0:16
Good! Thank you for having me man!

Alex Ferrari 0:18
Thank you for coming on the show, brother. I really do appreciate it. Man, I absolutely love King Richard, I sewed over the holidays with my family. And, you know, I'm I'm definitely not King Richard with my daughters, thank God. But the man had his man had a vision. And we'll get into it a little bit. But first man, how did you get started in this insanity that is the film industry?

Reinaldo Marcus Green 0:43
Oh, you know, I have a brother Rashaad Ernesto Green, that, you know, he first became an actor and you know, started, you know, doing the whole traveling the world doing theater, and I was following him. And then he decided to go to NYU graduate film school. And I remember seeing him start as a young director and I was working, you know, as a teacher, and then went to Wall Street for a few years, while my brother was becoming this burgeoning filmmaker, and, you know, sort of entering sharing stories from from and look, I had no interest at the time, I just had a brother that was doing it, and was becoming successful doing it. We were really close. And I thought, you know, what if what if we did it together? What if we became the green brother somehow I don't really even know what that means. But like, maybe I should apply to film school and I can learn to produce movies, you know, I could I could help my brother, make his films, you know, that was really the first you know, thought when I decided to go to film school. And that's exactly what I wanted to produce, I wanted to write and I applied to NYU, left my my desk job at AIG, to this crazy wild journey of filmmaking. And, of course, look, NYU is a writing directing program. So sure, though, I was producing as a as a focus, you know, you have to write in direct and some of my short films, you know, started to take off as a writer, director, and it opened up this opportunity for me to direct and what lineman, if, you know, to use a sports analogy, if you give a lineman the ball and he can throw it, like, who doesn't want to do that? That's pretty cool. I've been blocking my whole life, but I'm the big guy that can run like yeah,

Alex Ferrari 2:25
I gotta tell you, anytime alignment gets the ball, it is the best entertainment you can watch.

Reinaldo Marcus Green 2:31
I was I was the guard on the pulling guard, and you give me the ball, I'm taking it, I'm picked six, I'll do anything to get the ball

Alex Ferrari 2:40
Dude when you see when you see them stumble, it when you see them stumbling down the

Reinaldo Marcus Green 2:46
Knee just waddling down, shaking my belly and just loving, it just ended up being big and brutal. And so like, I felt like a lineman who got the opportunity to get behind and somehow through the ball and connected and, and that's how it started. For me, I really, it started with a with a with a hair luck, and then realizing like, Okay, if I really work at this thing, if I work at this, and I really pursue it, you know, I might, there might be a path. And that's the path I decided to take.

Alex Ferrari 3:18
So then you were actually in you were at in Wall Street working on Wall Street during the financial crisis at AIG. So literally, that's I'm sure there's a script somewhere that you have not put out yet.

Reinaldo Marcus Green 3:32
Like, literally, like, so I worked in diversity and inclusion. Right. Okay. So that right? AIG brings down like the entire system, but what do they do? They cut the Diversity Department. Like as if it was our fault somehow, that, you know, the CDCs went sour, you can't break. But somehow I got very, you know, look, I was I was savvy, and I was just, you know, just trying to survive, really. And I found another role within, you know, AIG, they changed the name of the company to choice at the time. Anyway, I found some solace, you know, through some connections I made to find some work. And then he of course, the stock came back share then came back and I remain there and but then what I realized was like, Look, they could pull the rug at any time. Right? Yeah. And, and what I was doing felt, when that happened, when I realized that diversity was the first thing that they were going to cut, or one of the first things that they were going to cut, it made me realize, like, okay, like, what, my skills are better used somewhere else, right? Even though this is it's more window dressing than it is believing in the mission. And it was probably the best thing that could have happened because it made me realize at a young age, like okay, I have a lot more to give. I don't feel quite as passionate about this thing that I was giving everything to And I want to put it somewhere else.

Alex Ferrari 5:04
And then you. And then you decided to go into the lucrative business of being an independent filmmaker.

Reinaldo Marcus Green 5:11
Yeah, the $330,000 of debt.

Alex Ferrari 5:16
That hurts.

Reinaldo Marcus Green 5:17
Not the wisest thing on paper. But in my mind

Alex Ferrari 5:21
It worked out. Let's just be saying it's worked out okay for you so far. You did i You're doing all right, you know, but all right. But but but when you walked in, but you wouldn't when you walked into that path, there was no signs going. You're going to be working with Mark Mark Wahlberg. You're going to be working with John Rogen, today watch you're going to be working with Will Smith, there was no like, no one whispered that in here and like, just keep going, it's gonna be alright, you were just like, I'm rolling the dice.

Reinaldo Marcus Green 5:46
I'm rolling the dice. And you know, I rolled the dice because I had a brother that proved that he can do it. He was being successful. He paved the path like there's no path to me becoming a filmmaker without him being a lead blocker and I had someone that did the hard road did the work and was was making it was was developing for HBO had made his first movie which went to Sundance, he did everything right. And this is what no contacts no nepotism, right? No. Industry like literally put his head down and did the work. And I saw that there was a path. Okay, if he can do it, you know, his baby. Brett look Peyton's already doing it, Eli, look, Eli is coming right behind you. And we're gonna win some championships you. And that was the mindset, like, let me just let me get my foot in the door. And let me try to navigate, you know, and look, I'm the baby brother, right. So, of course, it's easier for me to see what worked and didn't work. And I can collapse that time a little bit like, okay, it took four years for you to do that. I'm going to do it in two, just because you saw the mistakes. You know, it, you know, I have a lot to be grateful for, for having had a brother who had experienced the film festival circuit, had had gone through the process of ups and downs, and maybe realize like, Okay, if you stay together, you find the right crew, you have good ideas that there is a path towards success. And who would have thought mark and will and all those other things? We're going to be part of that. But But yeah, you put your head down.

Alex Ferrari 7:23
And it's and that's why it's so important. I think that we see ourselves represented in mass media, because you were lucky enough to have a brother who saw you know, but before spike before Robert Townsend, there weren't a lot of you know, before van Peebles, there weren't a lot of African American directors to look into me. I'm a Latino. If it wasn't for Robert Rodriguez, I wouldn't even a thought that it was even possible. You know, and when I saw Robert do it, and I was just in high schools, like, wait a minute, maybe I there's a path for me in this. They've just wasn't anybody out there. So it's so important to see someone else if you wouldn't have had a brother. Baby, this is not a conversation we're having today.

Reinaldo Marcus Green 8:07
Right! Absolutely not a conversation. I don't even there's that for there's no doubt. I'm probably back in education. I'm probably a superintendent of a school district in Newark, or Oakland. And, and that was the path I wanted to work with children. I wanted to, you know, rebuild school systems. My mother was a, you know, a Puerto Rican from South Bronx, who? Newark for, you know, for 30 years. So, you know, my dad was an attorney, you know, that was the path.

Alex Ferrari 8:37
I thought there was boricua, I thought that some boricua there, man, I thought

Reinaldo Marcus Green 8:40
We are not Puerto Rican for sure. We grew up with a black father, we grew up in a single parent household, my mom was always in our lives, but she certainly like we lived with that. And he was, he was the anchor, he was the home here. You know, he was everything for us. And, and my mom wanted that she really wanted us to grow up with a father too many too many black men, Latino men didn't have fathers in their lives. And my mom, it was important for her right to to make sure and so like, I credit my mom for that decision, because it's hard for a mother to say, You know what, I think it's, it's better for your lives. You know, to have your father right now, you know, and that's a big decision. And, you know, look, we're fortunate for it. You know, my mom is in our lives and, and thankfully so but but yeah, Pop's was really there holding it down, man.

Alex Ferrari 9:33
I feel Yeah. 100% Man, I was raised by single mother and I feel you man. I feel you know, without question. Now, what was the biggest lesson you think you pulled out of NYU? Besides, maybe I spent too much on student loans.

Reinaldo Marcus Green 9:50
Biggest lesson you know, I think look, if I were if I were going to give any student advice, it's you really have to To stay to your true north, there's going to be a lot of people telling you don't do this, don't do that. Don't do this, don't do that. It's too ambitious, it's to this, it's to that. And you have to look, you have to listen to those things, but ignore them at the same time. Because if I had listened to every professor or my students, I wouldn't have made the short films that I made, you know, I would not have taken the path that I took. And it's not that you don't value what they're saying. They're, they're telling you because they're trying to look out for you. They're scared. Well, yeah. And it's, it's one of those things where you just have to push through if you know that you're capable of doing it. There's nothing wrong with failing. There's nothing wrong with failing, especially in films school

Alex Ferrari 10:46
You have to you have to fail, you have to fail.

Reinaldo Marcus Green 10:49
You have to and you and I made seven short films, a lot of them are on hard drives. So you feel like no one knows what those are. There's some some rough homework assignments. But you know what it was, it was part of the growth of finding your voice. You know, I think when you're in school, you're in some ways, you're doing a lot of mimicking, that's what we do, right? We watch filmmakers, and you're just, you're just copying until it becomes yours. And then you realize, like, okay, there's only so much copying you can do, you know, and look, that's where every sketch comes from. That's where every art comes from. It truly is, like, we're always stealing. That's what we're doing constantly. But at some point, you have to rest on your own ability to actually be able to form a vision. And that just takes time it takes it's failing a bunch to to find that voice.

Alex Ferrari 11:39
And that's the thing. It's about fun. I mean, I always tell filmmakers, like you've got the thing that you have going for you is there's only one of you. And that is the juice that juice that you have that creative juice that you bring to the table. No one can steal that from you. Like I could try to be David Fincher. I could try to be Christopher Nolan. And you know, we might get real close. But there's never going to be another David Fincher in the way he does it. So you can't that's and that's what a lot of filmmakers make that mistake. They mimic so much too. Like I'm gonna make a Tarantino film, Jesus, how many movies in the 90s were rip offs to pulp fiction that were horrible, like because no one can ever mimic Tarantino.

Reinaldo Marcus Green 12:16
And that's, and that's in look, it takes? It just takes time to find it. Because it's not. If you haven't done it, how do you know what your voice you know, it's just tricky. Until you realize like, Oh, that was me. Like, my perspective. I'm half black. I'm half Puerto Rican. Like my first film, I got a Latino character by like, I just tried to stay very true to the voices that I grew up with and knew I knew that community, I knew what those homes look like, I knew what that world looked like. And I knew the kinds of films that I wanted to make, like anybody else, maybe they do a cutaway of the garbage on the street. Like, I don't care. That's not I'm not I'm not interested in poverty. I'm interested in telling a different part of our stories that haven't been told before. I'm in I'm interested in showcasing us in a way that we haven't been lens before. You know, I'm interested in showing us as heroes, as giants. I'm interested in our unsung stories. So I'm trying and I tried very much like, I don't want to see us in orange jumpsuits. I've seen too many of those stories before. You know, I could have started my story anywhere coming out of prison. Look, how many stories do week we come out of prison?

Alex Ferrari 13:29
Mm hmm. You're right.

Reinaldo Marcus Green 13:31
Let's start it right after let's just start it right after I don't need to see him in the jumpsuit. We get it get we get it I and I think that's that's that's the difference. It's like okay, it's just finding those little things that make you uniquely you. And if you look at the body of work, people will say oh, okay, wasn't just one time or by accident that he's been doing this all along. Right. It's the language

Alex Ferrari 13:54
Yeah, exactly. And like I always tell people like you know, Mark Scorsese would have made a very interesting jaws. And Steven Spielberg might have been a made a very interesting Goodfellas, but it's not gonna be it because that's not that that's not their lane. That's not their juice. That's not what they you know, gets you know, can you imagine a Martin Scorsese presents E.T Like, how is that? you know, the aliens died?

Reinaldo Marcus Green 14:16
Naturally,

Alex Ferrari 14:17
Someone is good at them. I would watch that. I would love to see. I would like to see Tarantino's E.T

Reinaldo Marcus Green 14:27
Would be like Gremlins on on, you know,

Alex Ferrari 14:29
That's as close as you're gonna get to Tarantino's E.T is watching Gremlins 2 not Gremlins one. Gremlins two which is insane of a movie. It's insanity of a movie and all that thing got made. Now you got your first film is your first film got into Sundance, right?

Reinaldo Marcus Green 14:45
Yeah, so we you know we were fortunate to get to Sundance with

Alex Ferrari 14:49
What was that experience man? What was that experience like as a as a filmmaker growing up in the 90s and, and you come on like

Reinaldo Marcus Green 14:55
I want to say I enjoyed it, but it was like the most painful week I ever had because, you know, I'll never forget, look, I had, you know, I made the movie and getting into Sundance was an absolute dream. You know, I had been there with a short film and should get there with a feature. I felt like, you know, I felt like I really had done I had done it. In my mind. I remember the the reception to the film, in my mind, I saw people standing, I saw people crying. I remember people coming up to me after the film saying it moved me so much. So I was on this high, like, wow, we did it, people love it. And then the first review of the movie came. And I thought, my, I thought my life was over. Well, I guess I should not have gone to you because I'm never gonna be able to pay this off. Literally, that's the only thing that went through my mind. You know, the review was like, he should essentially stop making movies. And, you know, like, like to stop now and save us all save the Earth from this part. And I was like, it felt personal. Oh, yeah. I felt attacked, I felt. And look, look, it was the most humbling thing that could have happened. Because, you know, up until that point, I had only made short films, it had only been praise. It had only been pat on the back. Good job, son. It had only been good. And, and in life, things just aren't that way, you're gonna lose, you're gonna face adversity, things are gonna be tough. And like, it was just like, punch in the stomach. And I remember like, I think Atrus was like DJing, the after party. He was like, and he was like, one of my favorite and I look I had my backpack on and I was just soaking like, like a, like a, like a, like a baby beat. And it was just, it was a horrible eight hours. It was like it was the it was the worst eight hours of my life. And and look, thankfully, you know, the net, every other report after that was positive. And then we sold the movie. I mean, it was literally like the complete opposite then we wanted an outstanding award a Jury Prize for the movie. So like, it was like the, like a 360 Turn around emotionally that week. But to say I enjoyed it was like, you know,

Alex Ferrari 17:17
But you know, look, that's the thing, man. Because I mean early on, even in my career, like like my first short film, Dude, I got so much praise dude. Like, yeah, it's like The Matrix meets Fight Club and like David Fincher reborn, and I'm like, what is it like, and your ego starts to grow, it starts to grow. And then I had I had, I had like, 60 reviews, just like, Dude, it's the second coming out just a second coming. And then I had Roger Ebert review it a short film, Roger Ebert, the great late great graduate reviews, it gives me a positive review. From that point on the haterade was massive everybody came after me. And it was just like this humbling experience if you're like, oh, so I think George Clooney said that the best because I never believe all when they're saying you're really great don't believe it when they say that's really bad don't believe it just

Reinaldo Marcus Green 18:07
100% and it says that it was the best thing that happened I asked you know, you know your distribution companies they put you on you get links to all the reviews I asked to be taken off the distro lists, I'm not on social media. It changed my life in the best way I just I wanted to make I just wanted to focus on making good films and films that I feel complete about films that I feel that I did everything in my power to do justice to them to the subject matters or to the to the people or the communities that I was reflecting and that's it look don't get me wrong it's really great when you get the the shirt shirt and I find out you know, I find out you know, or they told me don't look at you know, just don't look at that one you know, but it's been great it's been great because it truly is now just about the work and not about you know who wrote who said what and who said this If you believe what in what you did and there's going to be good there's going to be bad. There's not 100% of people are going to love your stuff

Alex Ferrari 19:08
So no I had George Lucas on the set and he had a t shirt that had a bad review of Star Wars audit. It was like amazing and anytime you feel bad after a bad review just type in bad review Shawshank Redemption and you read it and you'll just laugh at like some idiot writing a bad review about Shawshank Redemption or bad review Godfather like it's just like

Reinaldo Marcus Green 19:30
You know it is what it is you know and and look you need those people to yeah and always something in it to be learned from and I think look I take all the good with the bad you know you hopefully more good than bad but but certainly take it all. soak it all in. You can learn from every experience. No film is perfect. We just you know I'm very proud of that and look Monsters and Men completely open the door. For a lot of you know a lot of a lot of even being able to be in the room for King Richard so

Alex Ferrari 20:02
Right, exactly which lesson so bring me let's bring into your character. How did you get involved with King Richard?

Reinaldo Marcus Green 20:09
So when I first read the script, I hadn't even I hadn't even shot Good job belt at the time. And so I remember when I read it, I thought it was such a great script. Zach Baylin, who wrote it, I thought it was a great script. But apparently at the time, the they didn't have the rights of the family rights. And so my agency was like, Look, we're not we you know, we're not support we're not supporting this because the family is not on board yet. And so, you know, I said, look, okay, cool. Let me know if the family comes on board. I got the opportunity to direct mark in a, in a film written by, you know, like Larry McMurtry, the great Larry McMurtry and Diana Santa, produced by, you know, Jake Gyllenhaal and Cary Fukunaga said, I got to jump on this. And then of course, the day I'm flying to go make that movie, I got a call say, Hey, are you available for King? Like, even to meet on King Richard? And I was like, no, look, just let me know if anything changes schedule wise. And you know, just just, you know, I'm gonna go shoot this movie and let me know. And sure enough, sure enough, I don't know, they went through the director cycle or whatever they did. And they pushed. And I was just coming out of finishing my movie at a shooting the movie, I was in the final week of shooting and I landed a landed a meeting a virtual meeting with with Warner Brothers. And I pitched a pitch on that on King Richard from there. And that meeting, one of the producers of the project, I flew out to LA on Mark's plane, so that was cool, you know, for the weekend, met the producer. And then a week later I finished the shoot flew straight to LA and then I met with will and that was the final step in the process. was was really meeting well.

Alex Ferrari 21:56
I got to ask him actually, I cuz I've been in the I've been in those rooms with those kind of that caliber of star in the world met and what was it like walking in a meeting? Will Smith mad like you grew up you must have grown up with well, obviously, you must have seen him, as you

Reinaldo Marcus Green 22:12
It wasn't the scariest for me. It was the two other dudes that were with him

Alex Ferrari 22:18
As they should be, as they should be, as they should.

Reinaldo Marcus Green 22:21
So if it were just like Will and I maybe it would have just been fine, you know, but I was like, two dudes here that are like not smiling. And they're sitting like on, you know, like literally right next to Will. And they're not saying anything. So their body guards like what? You know, one was James Lasseter, who is Will's producing partner, or longtime business guy. You know, James is great, but like he's scary, like, you know, you know, he doesn't say much. He just kind of listening. And so, you know, part of me was like cleaning the room a little bit like, Who do I talk to? But then I was like, You know what, I can't worry about these two dudes over here. I'm gonna just focus on Will and see if we have a connection. The other guy was Caleb Pinkett Smith who's Jadah's. Brother. And and look, they were they were great. But it was really about well, it was really about will wills his own man will have his own thoughts in the in that meeting, Cory Booker shows up and like knocks on the door. Like I guess he was campaigning at the time. He must have been looking for a big check. But it was cool. And he literally like did a FaceTime for my mom because she taught Newark. So he got on FaceTime my mother. So here I am with my mom. Will Smith Cory Booker, in my meeting with Will it was just like, what's gonna happen?

Alex Ferrari 23:38
What's this is my life. And you flew over on Mark Wahlberg's plane on top of it all.

Reinaldo Marcus Green 23:44
Which was pretty, which was pretty epic. You know? Look, I know who would have the world is crazy like that. But look, I think if I step out of it, I realized like, Okay, I actually I did go to school. I did. I did all the steps. Yeah, you're supposed to do. So although it feels so insane. It actually like oh, okay, like, all these things are possible. When you're in the NFL, so to speak, when you're playing at a certain level. It doesn't matter. rookies are playing with veterans. Like that's how teams are built. That's how championships are built. And when I got in that room, that's what it felt like it felt like, okay, Tom Brady, is leaving New England to go to Tampa Bay, and he's looking to win a championship like that's what I felt in that room. And here I am, like, oh, okay, I have a player that really wants to do this. And now I have to assemble a cast around him. I have to. I saw it as a bit like I saw it very clearly. I saw his intention for wanting to be a part of this movie was not like, Oh, I'm doing 10 other things. And this is just one. Keep clear. The slate for King Richard and I felt that in that meeting, I felt like it was a genuine connection to the material. And I felt like he was a dude from Philly, who saw another dude from New York who was like, Yeah, we know what this is. We understood how someone like, like Richard Williams could be misunderstood for being an outspoken black man. He understood how a black mother could go overlooked, you know, for the work, and the all the things that she was doing. I think innately we understood that story, because we grew we, it was part of our own journeys. Sure, sure, sure. And, you know, well, being a father himself, I think, obviously added a completely another dimension to his relationship with his daughters. His relationship with Willow, I think was able to just completely help shape that father daughter relationship, I don't think there's anything like it. Um, you know, so I think we'll had his own engine when it came to that. And I think he just, he pulled a lot from his own relationship with his own father, you know, wills dad was military and militant. But clearly, you know, what was able to draw a lot from personal experience and Richard's memoir, to to form what we what we did and then collectively, finding the right look, the right balance of prosthetics, the right balance of dialect, you know, so that we can so we can build, you know, our version of what Richard was going to be in the film.

Alex Ferrari 26:25
So, you know, as directors, there's always that day, if not every day, but generally, there's always that one day that the whole worlds come crashing down around you. You lose in the sun, you know, actor breaks his leg camera lens falls like something happens. What was that day for you? And how did you overcome it?

Reinaldo Marcus Green 26:44
Oh, I'll tell you. It's the kitchen scene in the movie.

Alex Ferrari 26:47
Oh, yeah. I remember.

Reinaldo Marcus Green 26:48
You know, and

Alex Ferrari 26:50
In Orlando, and in Orlando, the Orlando kitchen scene?

Reinaldo Marcus Green 26:54
Yeah. The Orlando kitchens. Yeah. And so, you know, what has ended up being one of the most talked about scenes in the movie was certainly one of the most challenging scenes to create. It was a it was a challenging day, because we had to shoot the exterior of the house early in the morning, we were supposed to shoot the kitchen scene in the first half of the day. And the second half of the day, was the scene with Serena and Will, which was not originally intended to be in the location that you see in the film, it was written to be in the house. So all of that was supposed to happen in the house that day. So clearly, I screwed that up. I screwed up that scene. I left no time for that scene. But I think what was the best thing that happened is that we, you know, really the night before, I think that scene was just always the trickiest on paper, all the ideas were there. All of the ideas for the scene were there, the dialogue was there in certain form. But how you get to it, the blocking the movement, you know, the staging, the motivation, how you kind of come to was an indoor outdoor, you know, how to, it was coming off of one scene into another scene, the fluidity of it, how how the argument builds, was just always a real challenge when you're right, like, the writer wrote it in, it didn't write it into space, he wrote it in his room, you know, in a coffee shop, I don't know where it's at. And of course, when you get the space, the challenge is now how do you make that scene come to life? That's part of the directing of it. It's like, okay, I have all these ideas, but it's, it doesn't work for this space. And now we have to find it, we have to create a moment. And I think the actors were game. Luckily for me, we shot most of the film in chronological order. So they knew their characters by this point in the movie. And then it was really just finding out the levels. Okay, like, what is underlining what's the most important part of this scene is that no matter what happens, no matter what said here, that you guys love each other, that your daughters are first that despite your disagreements, but despite the history here, that you guys will find a forge a path forward, because those kids are the most important things in your lives. And so you know, look, it just, it just took the whole day to find it. It had to do it. Yeah, you we were not supposed to shoot in the kitchen. Actually, it was the only place in the house that wasn't designed. Wasn't period correct, but it didn't matter. That's where the actors went. This is what felt the most natural we didn't even have props set for the kitchen. Why had to pull from, you know, the the Crafty truck to get peanut butter sandwiches for ingenue. You know, the only thing in the fridge was orange juice. I mean, Will's just looking for glasses. He's just like finding something. You know what was in the cabinets?

Alex Ferrari 29:51
I gotta, I gotta stop you for a second. I think this is such a great lesson is that everyone thinks that you like you're working on a Will Smith, HBO Warner Brothers project Millions of dollars. Everything is like perfectly set up. No things go wrong on these goes. It's just the nature of the process no matter if you've got $500 million, if you got $5 The nature of the process is going to be this. And I love that you're able to say like, I was just going to craft you guys and grab some stuff like, Yeah,

Reinaldo Marcus Green 30:20
I think that the two things I'm most proud of that scene on top of the performances, right willing ingenue are incredible in the scenes. But we, it's subtle, but we have a cutaway of the kids. And that was not scripted. You know, we have the kids listening. And it was a shot that we stole, but I think it allowed us to obviously work with different takes, it allowed us an opportunity to see that the kids were involved that were in the house that were engaged. And it was it was important, you know, something that we stole on the day, which I think was was was really, really helpful for us, you know, in terms of in terms of that. And then I think allowing the actors to be free in that space to use the kitchen, even though it wasn't designed. And I think in a more rigid scenario, you know, we have to be here. And I think allowing that fluidity to happen, allowing them to find it, allowing them to look, Patrick mahomes has an offensive play. And then what makes him dynamic is that when he's about to get sacked, he then MIT, he turns it into a 20 yard game. And that's what that play kind of felt like, Okay, we set them up with a good play call, but the play didn't quite go right. And the actors were able to adjust, make adjustments in real time and, and make a play. And that's kind of what it felt like. And together, we created what you see on the screen. The words were always there. Right. But how do we create those words? And I think it was it was a, you know, look, it was a collection of ideas that that made their way into that scene. Thankfully, the writer wrote the words for us to play with, and or a scene, the real mom. The story that that ingenue tells there is almost word for word from a conversation I had with that writer and I had with a real mom. And so we heard those words that it's verbatim out of her mouth. And for for ingenue to perform it the way the way that she did was remarkable will is fantastic in that film and that scene, and that's and it's a one two punch, they go straight from there, and then we'll go to the court and then hit you with another dagger. So yeah, it really sets up that scene on the court in a tremendous way. But yeah, that was the toughest scene for me for sure. In the whole film.

Alex Ferrari 32:36
Now, you've worked with some amazing actors in your in your career so far. I mean, Will is, you know, a legend and arguably one of the most famous people on the planet. And he's done so much in his career. Was there a lesson that you took away from working with an artist of that caliber?

Reinaldo Marcus Green 32:54
Oh, my God. Yeah, just the just the the sheer preparation, you know, it's it's not there's. Look, I think will has afforded himself the opportunity to work on what he wants to work on. Sure. When he wants to work on it. And that amount of power and leverage gives you time. If if, if the world slowed down a little bit for you. Imagine what you can accomplish. And I think that's what it felt like working on a film with will because everyone else is in two minute offense all the time. And he's not wills not in two minute offense, Will is in a is playing a different game. And every film I've ever made felt like I was in two minute offense the whole time. And it's a different strategy when you're in two minutes, which is good because when you are in two minutes, you have those skills, right? You can, you can get out of the pocket, you can scramble, you can make things happen, you can see the play very quickly. But when you have time to slow it down. When you have time to be methodical when you have time to be strategic. You can craft craft moments, and I think that's what the film allowed us to do. But by virtue of working with will, I was able to have time to craft, not just make a play, but to craft a play to design a play to design a moment of ingenue going across this country to put well in the tunnels versus having him sit in the stands for the whole game to allow, you know, to move the scene of you know, for will and scenario to be on the court as opposed to a bedroom. And I think had we not had the time. It wouldn't. I just wouldn't have been able to do those things and I think that's what you get with Will you get time that the world slows down just a little bit. And in order for you to make more informed decisions. And it's the luxury of time. Yeah, which we really have in this business or industry. And look, we're still running. But I was just running a lot. And it felt like, I could just see the field of play a lot better,

Alex Ferrari 35:16
Ya I know, I get I get you look, I've had that opportunity to do it when it's my money. And like, oh, it's like, I have three actors. And yeah, we'll shoot for 10 hours today. And maybe we'll go off and shoot 10 hours tomorrow. And there's nobody on top of us, because we're doing it at such a low budget, that we're just having fun and exploring and things like that. So I remember those. And then I remember having to shoot 96 pages in four days on a TV show. So I, I get, I get that and it took him but you need both skill sets, you definitely need that you need that two minute offense, if we're going to use the sports analogy, you need that two minute.

Reinaldo Marcus Green 35:46
Like, there's nobody you want more with, like, put me in touch with the homes with 13 seconds. You don't want me with the ball with 30 seconds, at the very least, I'm going to I'm going to make the pass, I want the ball. Sure with no time left on the clock. So people that don't want the ball they want to pass. Now I've always got to give me the ball. Look, if it falls on me, at least I'm gonna take the shot. And that's just always been my mentality. And look, it served me well, so far. I'm just gonna keep going with it.

Alex Ferrari 36:14
Now, what advice would you have for a filmmaker man who wants to get into the business today?

Reinaldo Marcus Green 36:20
Uh, you know, there's got to be a reason for it. Right? Like, what is it that's driving you to do this thing. Um, you know, for me, it was I just wanted to tell stories, I didn't again, I didn't care whether I was the lineman, the running back receiver, or the quarterback to me, I just wanted to be part of telling stories. And you have a winning team, so to speak. That's That's it, I was motivated by sportsmanship motivated by being part of a team collaboration. Well, my position. And so I think anybody that's exploring the idea of becoming a filmmaker, you know, just be flexible and finding what position you're going to play. And then once you find that position, which could be wide receiver, put everything into that position, because ultimately, there's a certain level of skill that you need. And then you need the ability and belief that you can make it at that level. And that's it, it's finding your voice on that team, finding your voice in that space. And whether that's a writer or producer, or director, both. Of course, in the beginning, you're doing all of it, right, right, you're doing all three, I'm still doing all three, but truly, you're you're, the more you can focus, you're in terms of percentages, if I'm directing 80% of the time, versus 60, I'm going to be a much better director, if I'm if I'm only directing 30%, and the rest of my time is producing, you can see where the math is it's trying to invest in yourself in in those places. And look, as you know, as a person of color, our stories are not being told by us. And so we have to tell our own stories. So if we can write them, they they have a chance to be made you write them for us, right. So I would just say start with that start within start writing the stories that that haven't been told, from perspectives that we haven't seen them before. And trying to find that niche. If you were going to start any business, you would try to put your twist on that business, what makes it you what makes what's gonna make you profitable, you know,

Alex Ferrari 38:34
Like, if you can open up a cookie business, you're going to put pot in it, and then

Reinaldo Marcus Green 38:38
Whatever's gonna work for you the brand and that's all you're doing, building a little bit of a brand you're building your your resume, you're building your voice, all those things. So let's start small. Think Big, and the sky's the limit.

Alex Ferrari 38:54
What is the lesson that took you the longest to learn whether in the film business or in life?

Reinaldo Marcus Green 38:59
To say no, you know, I'm I'm genuinely like a wake up on the right side of the bed kind of person. I'm genuinely like a pretty nice dude. And I have a hard time saying no hard time, because I don't I have, you know, why not? Like I'm gonna do from the hood. Like, all I wanted was five seconds from for somebody just give me five minutes. Well, just give me five minutes. Let me talk to you. Like, that was me. I was on that hustle. So I understand that and so I always try to make time for people because I was that person. And so you know, but but it is it's hard when you stretch yourself then you can't say yes, all the time. I'm challenging. I know it becomes challenging and you know, you you have the best intentions but you end up making nobody happy, you know, um, and so I've been I've been learning to say no, a little bit more graciously, as as graciously as I can be about saying No but I think people appreciate no two people appreciate a hard no looking rather than wasting my time and telling me you could do it and you can't just say no, man. All right, fair enough. I just I've given myself the ability to say no. And it's it's it's afforded me more time to focus on the things that are most important.

Alex Ferrari 40:20
And last question, sir three of your favorite films of all time.

Reinaldo Marcus Green 40:23
Oh, I got weird films man like Willy Wonka Chocolate Factory. Yeah, my good. That's a good one. Strange films, you know, look, do the right thing is a staple. For me for sure. Boys in the Hood is a staple. For me, for sure. You know, um, you know, look, I don't know Godfather one Scarface? He The list goes on. It's so hard man. It is. It depends on my mood. I could watch Goodwill Hunting at any time. Sure. And as on any plane, it's not your fault. So I to me, I don't know there's moments in films you know there's moments in film there scenes in films. You know Rudy Rocky, you know there are just certain films that have left lasting impressions on on my life.

Alex Ferrari 41:13
Is there a guilty pleasure? Is there a guilty pleasure in film?

Reinaldo Marcus Green 41:16
A Guilty pleasure?

Alex Ferrari 41:17
Like if you would like your like

Reinaldo Marcus Green 41:19
Good Burger Yeah, I like

Alex Ferrari 41:20
Which one?

Reinaldo Marcus Green 41:21
Like good burger like I love that little movie. I'll watch Good Burger all day I love I love all those movies movies.

Alex Ferrari 41:35
Dude I saw I was talking to a filmmaker the other day I'm like, you know off air I'm like mid Jersey last dragon because dude, I love last dragon, showing up.

Reinaldo Marcus Green 41:47
I have no issues. I watch every survivalist show. I have to light a fire you're reading I know. I'm doing it from my my TV. We didn't we grew up like we weren't allowed to go outside. We weren't allowed to be in the wilderness. That was not us. So certainly certainly like love watching people in like crazy places

Alex Ferrari 42:13
That you will never

Reinaldo Marcus Green 42:17
Tent together. Nope. No, not. When my son bought a tent. I was like, Yeah, I don't know.

Alex Ferrari 42:23
Is there a YouTube?

Reinaldo Marcus Green 42:27
Is there like an app for this? Which I'm sure there is. But but but but yeah, no, I have plenty of guilty pleasures. I love all movies, all sizes, all shapes. You know, I think art can come from so many different ways. Man, I love comedies. I love to laugh I love. I love to just suspend my disbelief and go somewhere else. And that's what movies can do for you,

Alex Ferrari 42:52
Brother man. I appreciate you coming on the show man. Continued success. Man. I really am looking forward to seeing the other stories that you're going to tell in the future man. So I appreciate you being on the show. And thank you for making a great movie and I wish you nothing but continued success brother!

Reinaldo Marcus Green 43:06
And I appreciate you. Thank you very much!

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What is Mise en Scéne? – Definition and Examples

Working in the film business you hear many “inside” terms on a set like Apple box, MOS, montage don’t cross the line (to learn about the 180 degree line in a past article), etc. One such term is “Mise en Scene” or the translation “placing on stage.”

This is a French expression that refers to the design or the arrangement of everything as it appears in the framing of a film i.e. actors, décor, props, lighting, costumes and others. The term essentially means “telling a story” both in poetically artful ways and in visually artful ways through direction and storyboarding state design and cinematography.

It is also used to refer to the many single scenes that are within the film to represent the film. The term is broad, and it is also used among professional and experienced screenwriters to show descriptive or action paragraphs between the dialogs.

This is because of its relationship to shot blocking. The term mise-en-scene is called the film criticism grand undefined term. The term is so broad, and it defines and classifies a lot in the filming industry. The term roughly means to put into the scene or to place on stage.

Mise en scene is used to describe filmmaking and the process involved in the filmmaking process. In filmmaking, the first process is creating ideas for the film. Here, the right books or plays are bought. These are the source of the initial ideas of the film.

Production Design

Production design is a broad term that covers all the steps involved in putting together a production. It includes everything from sourcing the location, hiring the crew, designing the set and costumes, to lighting and sound effects.

A good production designer should be able to understand the big picture and work closely with the director to bring the vision of the film into reality. They also need to have a solid understanding of film theory and history in order to make sure the visual elements of the story are translated accurately on screen.

There are many different types of production designers, each with their own unique responsibilities. The most common position is that of production designer (also known as production supervisor), who is often responsible for overseeing all aspects of the production.

Another option is that of art director, which involves overseeing the overall look and feel of the production and helping to ensure the film is visually coherent. Other options include production manager, set decorator, costume designer, and others.

Production designers also work closely with the cinematographer, writer, director, actors and other crew members. In fact, if there’s a problem with the set or costumes, it’s often the production designer who is called upon to fix the problem.

The set is the main space in which the action takes place. It can be built before or during the shoot. The set decorator (or set designer) creates a series of set elements and props, or other items on the stage that will be used to create the desired atmosphere.

The set designer plans out the appearance of the set, determining what furniture, decorations, props, and any other elements will be needed for the set to appear as desired. Once the set is designed, the set decorator may build the set, creating any necessary fixtures.

They are responsible for ensuring that the set elements are in the correct locations and orientations on the stage and for making sure that the set elements are functioning correctly. The set decorator may also arrange the set in a way that is aesthetically pleasing.

He or she may also be involved with the construction of the set itself. The set decorator may supervise and direct the crew who are building the set. He or she may also choose which materials to use and how they will be installed.

They may design the lighting scheme and oversee its installation. The set decorator may also be responsible for creating and maintaining the set’s props.

Costumes Designer and Staging

Costumes are the only aspect of mise en scene that is easily noticeable by almost everybody. It includes makeup, hair, and clothes or wardrobe choices that are used to show the personality of the character.

It is important that a costume designer chooses the costumes that will best convey the image, personality, and emotional status of the character. Special effects are another aspect of mise en scene. They are used to make the film more interesting and captivating.

A costume designer is a person who designs and makes costumes for movies, TV shows, and other films. This is a different job than a fashion designer. Fashion designers design clothes for the human body.

Costume designers design costumes for actors, dancers, and other performers. A costume designer is responsible for designing costumes for both men and women. They are also responsible for designing costumes for different types of people. They are responsible for bringing a character from the page to the screen.

You can think of a costume designer as a stylist on a big budget. Their job is to make sure the characters and actors feel like they fit into the world of the film by working with the director, production designer, and sometimes other designers to create the look of the film.

Staging means that you’re setting up your movie or TV show before it’s shot, but only once the cast and crew are ready to shoot. This is why many movie scenes start with a long take in which the actors are introduced to each other and the set.

This allows the director to get a sense of how everyone fits together, and this way, the actors will play off of each other’s body language and expressions as they start to develop a natural chemistry.

Make-Up Artist

The makeup artist is responsible for making actors look perfect. That may sound simple, but it’s actually much harder than it sounds. The main thing a makeup artist does is to make sure that the actor looks natural in front of the camera. There are some subtle things a makeup artist can do to enhance a actors looks.

For example, the actor’s eyes can be made to look bigger and more attractive by darkening the outside corners of the eye. It’s also a good idea to have an assistant or friend help with this job as well, because having someone else see how well the makeup artist did can give a much more objective opinion of the process.

One of the most important aspects of a makeup artists job is getting the right color scheme on the actor’s face. In order to get a good look, the makeup artist must use the right colors and shades. The colors and shades that makeup artist should be using will depend on what type of make up they are wearing.

For example, if the makeup artist is wearing foundation, then they should be using a light or medium shade of foundation. If they are wearing concealer, then they should be using a light or medium shade of concealer.

If they are wearing lipstick, then they should be using a light or medium shade of lipstick. The makeup artist can also use various tools in order to achieve the right look.

Film Lighting

If you’ve ever been in a movie theater or watched a movie on TV, chances are you’ve noticed that when actors appear on screen, they often use a different kind of lighting than you would see if you were watching them in real life.

Film lighting is used to create and emphasize specific things about a scene, object, or actor. The goal is to give the audience something to focus on—something to make them remember. This is why light, whether it’s from a spotlight or a lamp, is so important.

For example, actors appearing on screen may have some highlights (bright lights), some mid-tones (medium lights), and some shadows (dark areas) to them. A typical home light fixture produces only one of these three elements at a time, but movie lighting is controlled with a lot more precision. Lighting engineers call this “film lighting.”

Film lighting can be used for both front lighting and backlighting. Front lighting refers to the illumination that comes from the side of the subject. Backlighting refers to illumination coming from behind the subject.

Backlighting is used to create effects such as the golden glow on a subject’s face, or the bright highlight on a subject’s hair.  Front lighting can be used to create effects such as the deep shadows in a subject’s eyes, or the blackness that appears around the subject’s nose and mouth.

When you watch a film, you are seeing the front-lit image projected onto the screen by the projector, which is a combination of both front and backlighting. Backlighting Backlighting is a technique used in film production to create special effects in the form of highlights and shadows.

The lighting effect is achieved by using a light source (usually an electric light) that is placed behind the subject to be lit, and is aimed so that it shines on the subject. The amount of light that reaches the subject is controlled by the light’s intensity and its distance from the subject.

In the case of backlighting, the source of light is placed at a distance from the subject, so that it does not cast a shadow on the subject.

The Producer

The producer selects the story from the books or a novel or the idea can even be an original idea or based on a true story. The producer then takes the idea to the writers, and they work together to create a synopsis.

They then break down the story into simple paragraph scenes or the step outline as it is called.  The one-paragraph scenes are the ones that concentrate on the most dramatic parts or structures.

After this, they prepare a good description of the story together with its moods and its characters. This stage has little conversations, but it mostly consists of drawings that help them to visualize all the key points. This is also the stage where the screenwriter comes up with a screenplay, and this takes a period of several months.

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The Screenwriter

The screenwriter has all the time to rewrite the screenplay if need be to improve clarity, dramatization, character, structure, and dialogue. At this stage, the film distributor can be contacted and informed of the project for him to assess the financial success of the movie and look for possible markets.

The producer and the screenwriter will then prepare the treatment or film pitch, and they present it to the financiers. The financiers will go through the movie and also assess the likelihood of the moviemaking any profit.

They will contact some known movie stars to get them to feature in the film for publicity purposes, and after this stage is successful, the film can now go to the preproduction stage.

This is the stage that determines if the film will continue or not because, without funds, there would be no cast or crew to work in the film production. The parties involved in the financing will draft the appropriate contracts and also sign them to make a deal.

After this, the preparations for the shoot are made. This is called pre-production where locations for the shoot are selected and prepared before time, the cast and the film crew are hired, and the sets are built.

Here, all the process in the production of the movie is carefully outlined to each and every involved party, and they are also carefully planned. Even with a lot of funding, if this process is not done carefully, the film production can halt or even fail.

The most critical crew positions are outlined and the people to take those positions are named before anything else goes on. The most crucial crew positions that must be there to make a good film are:

These are crucial positions in the film production, and their roles cannot be ignored if there is to be a successful production of the film.

The Production

The production stage is the next one after preproduction. Here, the film is created and shot. There is the recruitment of more crew in this stage due to the complexities of some roles. This is the most complicated process of film production.

Everyone involved in the film production has to take their roles seriously here for the production to be successful. A regular shooting day begins by the arrival of the crew at their call time. The actors usually have different call times, and the crew has to arrive early enough to prepare everything in advance before the actors come.

Set construction, setting, dressing, and lighting is done before because it can take many hours, and sometimes it can even take days. For efficiency purposes, the electric, grip, and production design crews are always a step ahead of the sound and the camera departments.

When one scene is getting filmed, these crews are already preparing for the next one. This means that the filming process will face no problems, and if there are any, they will be easily solved ahead. After the crew prepares the equipment, the actors are already in their costumes, and they attend the makeup and hair departments.

The Actors

The actors will then rehearse the script with the director, and the other departments make their final tries or tweaks.  The assistant director then calls “a picture is up” to let everyone know that the take is about to be recorded, a “quiet everyone” call then follows, and once everyone is ready.

He then calls “roll sound” if that particular take involves sound and then the “roll cameras “call is called by the assistant director who is answered by “speed” from the camera operator once he starts recording. The assistant directors then call “action” once he makes sure everyone is ready. The take is over when the director calls “cut” and the sound stops and the cameras stop recording.

In the film production process, we see mise en scene representing the film production in every step or every setting or arrangement. It, therefore, refers to the staging and acting where it is well known that an actor can make or break a movie, and it doesn’t matter how captivating the story is. It also refers to the lighting and setting of the production stage.

The setting creates a mode and also a sense of place and it can also reflect the emotional state of mind of the character. Lighting is essential in the production of a film, and there are different types of lighting, but each depends on where the lighting is coming from and the kind of illumination it is providing to the stage setting.

This video uses two scenes from the movie American Beauty to show how elements of how cinematic techniques related to mise-en-scène and cinematography can be used to help visually tell a story.

Spoiler

Transcription of Mise en Scene.

In the last video, we talked about how the placement of the camera can tell a story, but those are just the basic terms, the bread-and-butter shots. The true strength of a shot, its unique qualities comes through what’s called the mise en scène. This is a French term meaning placing on stage. It’s a broad term which describes the overall look of a film. So how do you place on a stage – let’s remove the camera from the scene and look at the decor. A director starts by setting a scene, by choosing a setting for the shot, whether it’s outdoors, indoors, a real place, a set or composited on a green screen. This is where the scene takes place. Once that location is chosen, it gets filled first with objects than with actors.

The objects if they are not used by actors, are called set dressing. They can show place, like how this studio backlot was first done up as a modern setting and then redressed as itself is 30 years younger, or the objects can show character like how these photographs serve as exposition for the action that left this man in a cast. Sometimes they can just add texture to a scene like how the water in this dilapidated set indicates decay. If the objects are meant to be used by actors then they are called props. These can range from simple things like papers, or complex things like this ornate sword.

They can also show character, like how these two characters choice of weapon emphasize their spiritual connection and ideological differences. Character can also be shown through costumeConsider how much you are being told about this character just by how they dress or this character, or this one under all that make up. These are all things that start telling a story even before the camera rolls.

Even before camera and action come the lights. It’s impossible to overstate how important lighting is for movies. Each frame is a photograph and each photograph is captured light bounced off its subject. One of the most common lighting setups is three point lighting, perfect for close-ups. There is a key light which serves as the main source of light in a scene, the fill light which fills in the shadows created by the key light, and the backlight which lights the back of the subject, separating them from the background. Most lighting setups use some variation on this basic triad of key, fill and back. Now there are many, many types of artificial lighting techniques with 1000 things to consider*that requires an explanation of F stops and aperture and focal length, but that’s only if you are lighting the scene yourself. If you are a moviegoer, it’s much easier to read the results than the process.

Aside from the standard three point style, there is high key lighting, bright lights, bright colors, strong key, stronger fill. Compare that with low key lighting. The lights are darker, the mood more somber. Weak key, weak fill, but a very strong backlight to emphasize the outline of the person. A contrasting mix of strong highlights with deep shadows creates a Baroque painterly effect, which in the Renaissance was called by the Italian name literally meaning light, dark, high contrast between the bright bits and the dark bits.

This kind of look is the stuff of film noir, of moral ambiguity and melancholy. Films shot with a style generally take advantage of a technique called hard lighting; bright, harsh key lights that create hard shadows making the scene tough, angular and unflattering. Its opposite of course is soft lighting where the lights diffuse through a filter causing it to wrap around the subject, sculpting the subject without harming it. It’s a romantic kind of lighting. Most of the time lighting doesn’t draw attention to itself, simply serving to set the mood and let the camera and the subject speak for themselves.

You can see this in ambient lighting which uses the light that’s there in the scene or in unmotivated lighting which simply shapes the scene without being an element of it, like how the light that hits the night and death*seem to be coming from two different suns, not realistic but still striking. Its opposite is of course motivated lighting where the light is an element of the scene itself as in this shot.

Directors can get creative with motivated lighting is in this scene. A woman above turns on her light revealing a key character. The light goes out and the character disappears. Creative lighting were two of the primary tools early directors used which would change drastically as film technology improved and directors could start experimenting with color. For decades, the default for film color was black and white. The camera takes in light and records everything just by luminosity, whether it’s light or dark. For about half a film history, movies were quite happy to use this, not only because it has a certain simplicity to it but because color processing used to have a hefty price tag. Now it’s just another creative option for filmmakers with classic taste.

There are a few examples of early color films where each frame was hand-painted for a fake color film effect, but the most common early color effect was tinting, where the entire scene is bathed in a certain color. You don’t see this much outside of the old silence or the more experimental corners of the avant-garde. One of the most famous forms of tinting is sepia tone. This was one of the most common colors to tint film in the monochrome area which gave it a dusty look. In this famous use of film tinting, Sepia is used for the drudgery of Kansas, but once Dorothy goes to Oz, the fantasy world is in bright, vivid color. Now it would be easy to list color film as its own term, but color is a complicated process which filmmakers can control the same way they can control their lights and not just through costuming and production design, but through a process called color grading where a film’s color is selectively adjusted for a distinctive look for each scene. Grading can involve adjustments to everything black-and-white filmmakers did, but it can also do interesting things with color like adjusting saturation, the intensity of a color in a scene.

A highly saturated scene can feel bright and exciting while a lowly saturated scene can feel washed out and desolate, but if it’s done in post or composed in frame, this makes up a film’s overall color palette. Like a painter’s palette, these are the dominant colors in a shot. The palette can be broad, taking in the entire spectrum or selective, drawing attention to a single color that dominates the others, deep erotic reds, cold and unfeeling whites, rich emotional blues, digitized unnatural greens, stately browns, reds and golds to make it feel antique. De-saturated reds, blacks, and golds to make it feel in ancient. Saturated blues and oranges to make it feel modern, whites and steely cyan to make it feel futuristic. Blacks and blues for a dark night, yellows, reds, and greens for a bright new day. There are an infinite number of combinations and each one can vary by context. Still, it’s an important thing to look for.

And finally, let’s look at how things are composed in the frame. The final thing that makes a shot a shot, space. We’ve already covered the basic types of shots, but it’s the use of space within the frame that makes a scene unique. There are thousands of ways to talk about space since there are thousands of ways to set up a shot. But to simplify things, let’s define some basic terms for looking at some creative examples. There is balance which gives weight to the frame. This shot emphasizes the symmetry between the man and the woman with the child in the middle as a fulcrum, but that’s a very controlled a shot. Even a wild shot like this has asymmetrical balance; the man with the mask in the foreground is balanced by the man on the chair in the background with the radial pattern below for added texture. This shot has a sense of balance staged in deep space, where the scene places elements both far and near to the camera, drawing attention to the distance between them from the people in the front of the scene who are talking about the child, all the way back to the child in the window whom the scene is about.

Scenes can also be staged in shallow space. This scene is staged flatly, emphasizing the closeness of the subject and the background objects, or even implying no depth at all. There is also one of the most important spaces, the offscreen space where a scene draws attention to something out of the frame. This shot uses a mirror to expand the space that this man is sitting in. This shot uses a look and an actor’s performance to imply something huge out of the frame. An actor’s performance can sometimes to be enough to set a scene and create space within the frame. All the movements an actor makes in the scene are called blocking. Though it may look freeform much like a dance, the actor’s movements are heavily choreographed, whether they are actually dancing or just doing a simple, powerful gesture. All of these things, all of them create a space within the frame. They create mise en scène. That space can be symmetrical, asymmetrical, round, linear, expensive, cramped, busy or deceptively simple – everything that makes a shot unique like creating something within the frame and without the frame. If the type of shot can indicate a word, the mise en scène can be the tone in which the word is said, harshly or softly, jokingly or majestically. But if you’re going to learn to speak a language, you can learn all the words in the dictionary and still be lost if you don’t know how to put them together.


Transcript: Mise en Scene – MIT

Some of you attentive viewers may notice what the students here would not notice that seven years have elapsed, there’s a new podium, some of you may have gotten that and a much older professor. I hope that our completion of these lectures seven years later will not will not result in a in a in a reduced or less energetic performance. I’ll do my best.

I thought it would be helpful to use today’s lecture, in part to create some perspectives on both the silent film The idea of the silent film, not just the particular films we’ve looked at, but more generally, the phenomenon of silent film, the whole the whole phenomenon, and some perspectives that will also help us look forward to what will follow to the to the sound films that will follow this week, I’d like in a certain way. To do this by complicating the idea I’ve already suggested to you about the notion of the film as a cultural form. What does it actually mean to say that a film is a cultural form? What in a concrete sense, does this phrase signify?

Well, one answer I think I can offer by drawing on your own experience. My guess is that all of you have watched older films films from 20, or 30, or 40 years ago, and immediately been struck as soon as you began to watch the film, by certain kinds of differences that the original filmmakers would have been oblivious to. And I’m talking about things like the hairdos of people, the clothing that they wear, the way automobiles look, or even a world in which there are no automobile, the the physical environment that is shown, one of the things that this reminds us of is that films always even the most surreal and imaginative, and science fictiony films, always inevitably, in some deep way, or in some essential ways reflect the society from which they come, they may reflect more than that.

And they may be influenced by other factors as well. But they are expressions of the culture that gave rise to them in certain really essential ways. And one of the things this means among other significance, one of the most interesting aspects of this recognition is the fact that films get richer over time, they become artifacts of immense anthropological interest, even if they’re terrible films, because they show us what the world of 50 or 25 or 30 years ago actually looked like, and how people walked in how people comb their hair, and what kind of makeup they were all of the things that many of the things, which in many respects, the people making the original film would simply have taken for granted as part of the reality they were trying to dramatize.

So one way of thinking about film as a cultural form is to recognize that as films grow older, they accrete meaning, they become more interesting, they become they become richer. And the corollary corollary implication of this idea that films are that films that films become richer is that is that the meaning of of the, of any individual artifact. cultural artifacts, especially cultural artifacts, as complex as films are, is always in process, that the meaning is never fully fixed or finished. But new significance and new possibilities, new meanings emerge from these texts, with the passage of time as if the texts themselves undergo a kind of transformation.

One final point about this just sort of tweak your broader understanding of these kinds of questions. One of the kinds of transitions that occurs with particular artifacts is they sometimes move or make a kind of transition from being recognized as merely ordinary and uninteresting parts of the society from which they go from which they grow, from which they emerge. Simply ordinary routine aspects of the experience of society. Later ages May May value these routine objects as profoundly valuable works of art. And in a certain sense, one could say that the films, the film in the United States underwent a transition of that kind That at a certain point in the history of our understanding of movies, American culture began to recognize that movies were actually works of art, that they both deserve comparison with novels.

This is plays and poems, it’s probably an idea that all of you folks take for granted. Your generation, probably many of members of your generation admire movie directors more than they do novelists and poets. A radical mistake, it seems to me, but that’s my literary bias showing through. I certainly admire great directors, certainly as much as I do good novelists. But the fact is that this is really not the case. This, this recognition of the film as an artistic object, as I’ve suggested earlier in the course, is not some fixed or stable identity that the film has had from the beginning. It’s an identity that the film has garnered of that the film has that has been laid on the film later, as cultural changes have occurred.

As other forms of expression have emerged, that have put the film in it kind of different position hierarchically from, from other kinds of from other kinds of imaginative expressions. And as I’ve already suggested, many times in this course, we’ll come back to this principle, because it’s such a central historical fact about the nature of the content of American movies, especially, it’s the advent of television, that is partly responsible for the transformation, although it takes some time for the transformation in American attitudes toward what movies are, because television became the throwaway item, the routine item, the thing Americans experienced every day.

The consequence of that was to change our understanding of what the film was. Now, of course, the Europeans had an insight like this long before the Americans did. And that’s something I’ll talk about in a bit later today, and also at other times in our course. So that’s one way of thinking about what it means to say that a film is a cultural form, it means that it’s an unstable in the sense that its meanings are not fixed. And the way in which our culture, categorizes and understands that particular artifact is also something that’s unstable, that undergoes change over time. But there are other ways to think about this problem of film as a cultural formation as an expression of society.

I want to tease out some of those meanings for you as well. One of them is kind of one way to come at this problem is to think of a kind of tension or, or even contention between our recognition that film is a global form. That is to say that certain that because the movies are watched across national boundaries, movies that are made in the United States can influence movies that are made in Europe, and vice versa. So this was all in one sense. But film, especially after film got going within the first 10 years of its life, it had become an international phenomenon, and American films were watched in Europe and European films influenced influenced American directors even at very early stages.

So that we began to get certain kinds of films that certainly appealed across national boundaries, and so that there is a kind of global dimension to what film might be. And there’s another way of thinking about what it means to talk about film as a global as a global phenomenon, not as a merely national expression. And that has to do specifically with the way in which particular directors in and films in particular societies can influence world cinema. And from the very earliest days of cinema, as I suggested, this has been a reality.

As as David Cook’s history of narrative film informs you want to hope you’ll read the assigned chapters on Russian film closely because I can only skim these topics in my lecture. What you’ll discover, among other things is that the great American director, dw Griffith, had a profound impact on Russian films. And, and that in fact, at a certain point in the history of Russian films, there was a workshop run by amending Kula Schaaf, who actually took dw Griffith’s movies and disassembled them shot by shot and studied the editing rhythms.

In his in his workshop, this had a profound impact on on not only on Russian cinema, but but the but Griffiths practice has had a profound impact on virtually all filmmakers. And and there’s a kind of reverse influence. Because certain Russian directors, Eisenstein especially, but also dziga vertov had profound impact. Their work had a profound impact on the on the films from Western Europe and from the United States. So it’s a two way process. It’s too simple to say that that particular films are only an expression of French culture only an expression of Russian culture or only an expression of American culture. They are also global phenomena and they were global phenomena from almost the earliest stages.

So it’s important to recognize this tension or this bell, there are dimensions of film that reach across national boundaries. Race. And as we’ve already suggested, one of the explanations for the successful American movies in the United States was in part function of the fact that they did not require language in nearly the same degree. They were visual experiences, and an immigrant population coming into the large cities of the United States at the turn of the century, with one of the primary factors that helps to explain that phenomenal, quick growth of the movies from a novelty into a profound embedded cultural experience, right. So it is a global phenomenon in a certain way it reaches across national boundaries. But there’s also and we need to acknowledge this side of the equation too. There’s also a profound a really deep fundamental sense, in which films, at least until very recently, are an expression of the individual national cultures from which they come.

I say until very recently, because some of you must be aware of the fact that a new kind of film is being made now. By which I mean, a film that seems to appeal across all national boundaries, that doesn’t seem to have a decisive national identity, at least some films like that. I think the Bollywood people are making films like this, Americans are certainly making films like this now. And sometimes, if you think of some of the action adventure films that will have a cast that is drawn from different cultures, right, a sort of multi ethnic and a multilingual cast, all of them, all of them Dubbed into whatever language the film is being is being exhibited in, you’ll see an exam that what’s begun to emerge now in our 21st century world is a kind of movie that already conceives of itself as belonging to a kind of global culture.

So far, I’m not sure these these movies have have as much artistic interest as one would like, but it’s a it’s a new phenomenon and the globalizing tendencies of digital technology are certainly encouraging new ways to think about the origins or the or the, or the central sources of movies. But until very recently, it is still the case that virtually every film, made in any society reflected in deep in fundamental ways, aspects of that society. And one of the reasons that this is such an important thing to recognize is it means that, especially in cultures, like your the European societies, and and those that in the United States, the movies are a profoundly illuminating source of cultural and social history.

Even if they had no artistic interest, they would be worth teaching and studying. And the fact that some of them are luminous works of art makes teaching, teaching them a particular a particular pleasure, a particular joy, a real vocation. So if we talk about films as a national as an as a national expression, what we’re talking about here is the extent to which the assumptions about personal relationships and the assumptions about the way society operates are going to be grounded in culturally, a socially specific phenomena, socially Specific Practices. And we’re also talking not just about the content of movies, but also about the structure of the industries, which end up providing movies to the public.

Part of what I want to at least allude to today in the in the lectures and materials that we’re looking at today is to crystallize or concretize this idea, but the variations that are possible within a within the, the broad universe of the cinema, so that, for example, the individual and atomistic system that developed in the United States, for the production of movies, the capitalist arrangements that developed in the United States for the development of movies are in many ways, radically different from the systems that were developed in some European societies or in the Soviet Union. And there’s a particular contract with the Soviet Union, which developed movies in a quite a quite different way and had a quite different notion about them. The emergence of the movies coincides in some degree with the turmoil in the Soviet Union, right?

The Russian revolution is what 1917 movies become the central, a central source of of information and propaganda for the emerging Soviet culture. Lenin called movies, our greatest art form, because he understood how important they were in promulgating certain ideals and in embedding those ideals in the society. And in fact, they were not in Russia, a series of independent companies that produced films, there was a top down arrangement in which the government controlled filmmaking doesn’t mean that they didn’t make remarkable and interesting films, but it was a different system. It was a top down system. We had central government financing, in which the genres of in Soviet films could be said to have had what we might call rip. coracle sources. For example, the revolution story is one genre of Russian film celebrates the heroes celebrating the heroic struggle of the people that were even sort of genres that we might call building genres or creating genres. And they were about make creating a farm or building a skyscraper, right.

Once the film was put in the service by the Soviet state was put in the service of this emerging society, it was understood as a, as a, as a system that would mobilize mass social forces for the betterment of society. And the differences, the these differences in attitudes toward the end in the way his films are financed, and, and and who makes the decisions about what films will go forward, of course, has a profound impact on the nature of those movies. our our our demonstration, instance, today will be one of the most famous passages from Eisenstein’s Potemkin to demonstrate some of the movie in a much more concrete way, some of the implications of this difference between American and Russian film that I’m suggesting, there are also profound differences.

I’ll develop this argument a little more fully to this evening, when we shift over to the great German silent films that will silent film that we’re going to look at tonight. There are profound differences between the American and German systems of moviemaking and attitudes toward the making of movies. And I’ll I’ll elaborate on some of those notions later, later today in the evening lecture, but for the moment, then suffice it to say that that movies that virtually all movies are going to reveal are going to embody the values and assumptions of the culture from which they come that that makes them anthropological artifacts have profound significance, and distinguishes French film from British film from American film in ways that continue to be illuminating and significant.

There are certain other contrasts or, or potential tensions in this notion of film as a cultural form that I’d also like to develop and will spend a little bit more time on one of them is this is the notion that there’s a profound even a fundamental difference more broadly, not just between French and American cinema, but between all forms of European cinema and the American version.

This is a principle we’ll talk about more this evening. But I want to allude to it now, one of the ways to crystallize This is to remind you of something we’ve already talked about briefly in the course, which is the migration of filmmaking from the east coast to the west coast, in the early days of filmmaking in the United States, the flight of filmmakers to California, and we’ve talked a little bit about why that’s a significant a significant transformation and a significant move. But perhaps the most important aspect of this trend of this of this historical fact, the migration of the movies to the west coast, is that what this meant is that the movies in the United States were able to develop in a culture whose intellectual and artistic and cultural authorities were on the East Coast, as far away as possible from where movies were developing.

In other words, the American movie is much more fundamentally in its emergence, a popular form a non art form that has no consciousness of itself as a work of art. It knows that what it’s trying to do is make money and entertain people. And and the earliest, very early, there were some directors like dw Griffith who recognize the artistic importance of movies, I don’t mean they weren’t directors who recognize that Chaplin truly thought of himself as making works of art, especially later in his career. But the fact is, the American movies begin on the farthest Western version of the society, nothing developed there, right, New York is the cultural center. Boston is a cultural center.

Maybe we could even say some of the great Midwestern cities have some kind of cultural authority, but there’s nothing on the west coast. And what that means is that all the writers, all the dramatists, all the actors, all the theater actors, all the poets, all the musicians, they were in the east, they lived in New York, and what there was a kind of freedom that this imparted to American movies.

And this is a very sharp contrast with the development of almost all forms of European cinema. Because partly because the the countries are literally geographically more limited, unlike the vast expanse of the United States, but also because of the much stronger traditions in these European societies have of high culture The much stronger respect in these in these societies, for for theater and for poetry, and for prose narrative. Means in the in the European societies, and this was especially true in Germany, but it was true in some degree in every European society, including the Soviet Union.

There was a sense that the movies were emerging in the shadow of older art forms, whose greatness and grander, shadowed minist, this emerging form. And in a way, the distinction I’m mentioning the difference I mentioning accounts both for the limitations and for the glories of both kinds of film. Because if the European film was more static, and we’ll talk much more, I’ll give you some examples of this tonight, if the European film was more static, let’s be it was less cinematic in a way in its early years, because it fought of itself as emerging from literature, from theater from poetry. And in fact, some of the important early German filmmakers especially were people who came from theater, and they had theatrical notions of what art was.

We’ll talk more about this this evening. So because that was true, the glory of the early European cinema was its recognition that it could be artistically powerful, it sense that it was talking about important subjects. But of course, the limitations were that it was often very boring visually, that it was serious, but not a movie that it didn’t, it didn’t exploit the properties of the medium nearly as quickly didn’t try to explore the unique properties of the medium nearly as a part because it was so in Thrall to inherited ideas of artistic value in artistic expression. This isn’t entirely a disadvantage, as I’ve said, because it also important to European filmmakers, a sense of dignity and the importance of their enterprise that served them well in certain ways and made them pick ambitious subjects. And you’ll see the outcome the final outcome once the film, once the European film was liberated into a greater cinematic freedom.

I’ll show you an example or two tonight of that. It became something immensely rich, in part because it had this legacy of high art behind it, and high artistic ambitions. The United States stories almost the opposite. In the United States, there was a kind of glorious sense of having no responsibility toward older art forms. There was something exuberant, experimental, joyous and, unembarrassed about early American films, they didn’t think of themselves as artworks, and it gave them a kind of freedom.

They were also vulgar as hell, they were often they were often trivial and silly. They often had had limited artistic ambitions. But they explored the nature of the medium in a way that became the legacy of the movies and a legacy that was communicated to other to other societies as well. Well, this distinction, then between American and European cinema is something I’ll develop a little bit more fully with examples this evening. But it’s a crucial distinction, it’s a crucial difference. And it tells us a lot about both forms of filmmaking.

There’s one final tension that I want to mention here, we’ll return to it, again, when we come to look at singing in the rain later in the course which dramatize is this subject, among others. There’s another kind of tension implicit in what I’ve already said, which is the tension between what we might call popular culture notions of culture that are enjoyed by the masses by everyone has against high culture like opera and poetry and theater, which which only the educated people go to right. And this tension is especially important. It’s important in many films, but it’s an especially important tension in the in American movies. And one of the things that we will come back to in different ways as we think about these American films is the way in which very often American films position themselves as the antagonists of high culture.

There are many films that actually do that in one of the Marx Brothers, some of the Marx Brothers films systematically dismantle the objects of high culture. There’s one Mark Marx Brothers film called A Night at the Opera, which takes place in an opera and the whole set comes crashing down the whole place, the whole place falls apart in the course of the, in the course of the film, acting out a kind of aggression against the older art form. And this is a tension also, that we will see played out in, in some of the films we’re going to be looking at a bit later in the course.

So this notion of height of Hollywood, as as the embodiment of a certain kind of demonic vigor and and, and populist energy, is is is a helpful way of thinking about how especially in the early years, American film was somewhat different from European film, and how it also very aggressively distinct was happy to distinguish itself from established art forms.

I want to take a quick of what will appear to be a digression but actually isn’t I want to talk about now about two crucial terms that that will be useful in our in our discussions of these of the matters I’ve already raised and some other matters that will come up later in the course. And then return after after work. clarifying these terms to an example from Battleship Potemkin, Eisenstein’s most famous film, to demonstrate something of what I mean by by the principles of top down organization and and fuel mass propaganda that I was talking about earlier, as well as calling your attention to some of the artistic innovations that we still attribute to to Sergei Eisenstein, the two terms I want to discuss by the terms montage and meson sin.

They’re contrasting elements of what is in all movies. in a certain way, the term montage and the term use onsen describe the most essential features of what movies are meson sin, a term drawn from the theater, which literally it’s a French word literally means what is put or placed in the scene, right? What is what is in the scene with unsane refers to the single shot to what goes on within the single continuous unedited shot of film, the single frame of film however long it lasts, right? And the means on scene of that of that shot is virtually everything inside that frame.

In other words, how the even even how the cat actors move in the frame is part of the DS onset, but it’s especially the music’s and emphasizes, what is the environment like, what’s the furniture like, what’s the relation between the foreground, the middle ground and the background, and in these unsent, the emphasis is on the composition within the frame. And sometimes very great directors will compose their frames with such subtlety that if you freeze them, they look like paintings, they’re, they’re balanced, or unbalanced, if that’s the artists attention in particularly artistic and complex and complex ways.

So, we can we can think of this in in some sense almost as an A as a, as having a kind of painterly equivalent. what goes on in the scene, you know, within the, the other great term montage, which is also a French term comes from the verb, the French verb montair, which means to assemble or to put together a montage means what is put together what is edited, what is what is what is what is linked together. So a montage means the editing of continuous shots in a in a sequence, right? So the montage of a film is the rhythm of attending.

So all films have both elements in the right. And in fact, we need to be aware of both. And when we look at a film, it’s often very helpful to ask yourself questions about the rhythm of the editing, to pay attention to how long the shots are held, to the way the film is edited. Again, the Eisenstein example, we’re going to look at an image that will give you some dramatic instances of why manipulating the editing in the montage can be so so dramatic and so signifying.

So it has, there’s a kind of convention that has now developed that has that has developed, and that will radically simplifies in some ways. It’s a simplification that’s immensely instructive. One way you can talk about directors is to categorize them as montage directors, or mes unsend. Directors, these unsend direct I’m over simplifying, remember, because there’s montage in every film.

So Amazon said director can be a master of editing to, and a director that we identify as a Montage Director certainly has to know how to manipulate his muse unsaid. So it’s not as if one kind of director doesn’t do the other thing. But what it does try to signify when it does try to indicate is that directors we call montage directors, our directors whose effects come in, in a central way, from the way they edit the film, from the from the, from the quickness of their editing, from the from the way they’re editing, manipulate to our controls, meaning in some sense, and we therefore would think of montage directors.

Eisenstein is a classic example. Hitchcock is probably the contemporary example, near contemporary example, that most of you might have in mind, in which the editing of the film the rhythm of the the quickness with which the shots develop, the way the music is superimposed on the on the on the on the editing rhythm, to increase your, your, your, your, your emotional response to the film. What we would say is that that’s, that’s, that’s what a Montage Director embodies the work of a month. So if we say that Hitchcock is a Montage Director, what we mean is that some of his most most of his most profound meanings come from the way in which he edits his film.

What a contrast would be, let’s say with the director, like the director, we’re going to see a few a few in a few weeks later in the term, john Renoir, a narrow a realistic director who might be called much more fully among a muse unsend director because he does edit his editing rhythms are subtle, but he’s interested in long takes. montage directors likes short takes shots that lasts only a short time in the in the most dramatic segments of the segment from bad Battleship Potemkin that I’m going to show you this afternoon in a few minutes. Sometimes the the edits are so brief that they don’t even less the second and a half the average number of shots in the film as a whole in Battleship Potemkin as a whole, the shots last four seconds, that’s not very long.

You know, in a, in a, in a in a Renoir film, they might last 1015 seconds, sometimes much longer than that, right. But that’s a very long time for a shot to be held. And if a shot is held that long, it means the camera will move. cacked action will occur in it, but it’ll still be a single shot. Can you see that? If you hold the shot for that time, and the camera moves like this, what is it encouraging? It’s encouraging you to think about the relation between characters on the environment, it’s encouraging a kind of realistic response to what the film is showing you. Whereas if you’re looking at a film in which the cuts occur every two seconds, you don’t have time to sort of take in what’s the relation between the actor and the furniture, you’re you’re disoriented inside. In fact, Hitchcock often brought his editing to a point just below the threshold of disorientation.

When Eisenstein was theorizing about the power of editing, he was one of the first great film theorists, he talked about the way in which you could control an audience physiologically by manipulating montage. And it’s true, you can, as you will know, and something that fascists societies are fully aware of and, and make and make use of. So this distinction between montage and these unsaid is immensely useful. And is and in some degree, if you apply the terms generously and tactfully, you can learn something about every film you look at by thinking about how these elements work in the film.

I want to turn now to what was arguably one of the most famous certainly one of the most famous films in the history of cinema and to a to a particular fragment from the film or an extended one. Which I think embodies and will help clarify many of the abstract ideas I’ve just been suggesting to you.

Let me say a word about the film that film Battleship Potemkin was produced in 1925, at a point when Eisenstein was now at the height of his power and authority. And it It commemorates a moment in the aborting and abortive revolution of 19 of 1905. so that by the time Eisenstein came to make the film, Battleship Potemkin was kind of like a founding story right in our face.

Or at least it wasn’t about it was about an abortive founding that would then occur years later, right. It was see it was this it, what it what it what it dramatized was, it was a historical fact, there was a rebellion by the by the crew of the Battleship Potemkin against its officers. And in the book, The battleship sailed into the port of Odessa. And its its new, its new nears, were welcomed by the people in the port of Odessa.

Then the Tsar angry that his that his Navy, and his naval officers had been mutinied against sent soldiers to Odessa to decimate not just the the mutineers, but the population of Odessa. And, and the passage, so the film was understood in a way it was a revolutionary document, or, or, or Park ordinate, or an attempt to sort of create a kind of founding myth for Russian society, right? Because everyone watching the film would have known that the real revolution occurred, only whatever it was 12 or 14 years later. And, and, and that this was a kind of rehearsal, and it would have been so so that the film would have had a kind of patriotic aura, for for its for its audience for the passage I’m going to show you is that is the is the famous is the famous passage, some, I think David cook calls this the most famous montage sequence in the history of cinema.

It was certainly profoundly influential. And as we’re watching it, I may interrupt it to say a few things as you’re watching, but I’ll try not to do too much interruption. What I want you to watch for especially is not only five will have to make some commentary, but I want you to as you’re as you’re watching it, among other things, watch for the way in which the length of the length of the shots is the time between shots varies.

And as the film as the moment as the as the film begins to this passage begins to increase in intensity and terror, the cuts that come even briefer, right, and then watch also the way in which certain other strategies of Eisenstein’s reinforce this strategy, these monetize strategies for example where the camera is positioned? Is it looking up at a cat character? Or is it looking down right? And very different thing if you look up you would large and you, you you miss a Fae, if you look down you humiliate and minimize right watch how he does that sort of thing.

You’ll find it I think, very, very illuminating and, and significant. The, the, the sequence is often seen today. And I rightly I suppose, as deeply heavy handed, because you’re not allowed when you’re looking at this film to sort of have an alternative view of things. The film doesn’t leave you room. Eisenstein strategies don’t leave you room for independent judgment.

You’re immersed in a in a spectacle so emotional and so wrenching. That, that you don’t have time to sort of sit back and think and come to conclusion. And one can say that this is one of the great differences between montage directors and me’s unsend. Director, not an accident that most horror movies or horror movies really are a form of montage, right? Because your your feelings are being manipulated, you’re not you’re you’re not supposed to be allowed to sit back and say how ridiculously implausible these events are. If that happened, it would spoil the film, right.

We’ll come back to these things. So here is the different step sequence from Battleship Potemkin. These are they are dessins welcoming the mutineers. One of the things that Eisenstein was fond of was a theory of montage that was based on two principles. One he called t paws typisch TYPG. And what he meant by T pars was the idea that there were ethnic, very racist in a way that there were ethnic and social types that could be recognized visually. So he would, he would take his, so he felt, if I show you this face, you’ll know he’s a working class character. If I show you, if I show you, a woman with a parasol, you’ll know that she belongs to the upper classes. And in fact, he’s probably right about that. Here are the Czar’s forces come to punish the mutineers and the city of Odessa.

So the soldiers are on top, and they’re forcing people down the steps, and they are presumably shooting them.Christina, freeze it for a second. I don’t want to distract you by talking while it’s running. So let me interrupt it for a second and say something else about the way the film works. One of the things Eisenstein understood was, and it’s actually a brilliant discovery.

He realized that he could create through his strategies, especially dramatic editing, he could create a situation in which the actual time of the experience that you’re watching was not real time but was what might be called emotional time. That is to say, what’s happening here, too. It’s probably in the film taking longer than it took in reality, because in moments of horror, the horror is extended. And watch how those kinds of rhythms operate in the film. Okay.

Seems like a naive hope freezing again, Christian. What one other quick observation. I mean, there’s I hope you recognize how awful This is, even if you’re not moved in the way the original audiences would have been. I think contemporary audiences often feel as too heavy handed they they resist, they resist the extent to which the film is manipulating them.

But think back to the earliest days of film, what an unbelievable shocking, incredibly exciting experience. It must have been for early film goers to have an experience that certainly for the Russian audience, but I think for every audience that was so intense, and so emotionally powerful, so full of fear and violence that can be evoked by really by the rhythms of the editing, by the music by how close Did you I hope you notice the way he mixes in close ups in incredibly powerful ways, trying to create certain effects. Again, you’re not given a choice about how to feel about this, you, you can set you can descend from it by withdrawing your interest, but you can’t say.

Oh, I really love those soldiers that we’re doing in the shooting. Let’s make a case for them. You’re not allowed the film won’t allow you to do that will it? And that’s in that sense. It’s manipulating you. But it’s telling. It’s telling us a story about the creation of a revolutionary society. Finally, what Remember I said that this is question about emotional about emotional time as against Real Time, think how long this has been going on, you think that this massacre is over? Right? But in fact, it’s only half over? As you’ll see. There’s going to be a moment when horse horse mounted Cossacks, horsemen, show up at the bottom of the steps and get them in a pinch.

I don’t think this soundtrack is the original soundtrack was very good, though, as this is a brilliant moment. I don’t know whether we can attribute to Stein’s Eisenstein or not

when it’s suddenly the music stops. Should be sound now. There’s something wrong with our print. I wanted to at least until you saw this because some of you may recognize this moment as as something that’s been copied in recent American movies.

I’ve seen that kind of illusion or a reference to this. See The moment I wanted you to think about is this baby carriage.

Okay, thanks, Kristen. blood in the eyeglasses. Can you think of a movie in which you’ve seen that recently? Maybe not that recently, it’s actually an ancient film now by by your standards about the Godfather. There’s a wonderful scene in The Godfather where a guy looks up from a from a massage table, and he shot through the eyeglasses. very memorable moment, it’s surely an allusion to this moment, let’s say How about the carriage going down that there have been several films that actually recreate that moment, but the one I’m thinking of is, Who is it? Yes from The Untouchables. Britt, who’s the director? Do you remember? Yes, Brian DePalma was filmed.

The Untouchables has a moment just like that. And apama, of course, is a kind of historian of movies. Virtually every scene in dipalma film is a reference or an allusion to an earlier film. And part of the importance of Battleship Potemkin is that it is still a fruitful and fructifying source of imagery for contemporary filmmakers. So let me conclude then by simply reminding you that, as cook suggests, in his book, this is the single most influential montage sequence in cinema history. And that it’s a wonderful instance.

For us, I think of the way in which film in a different kind of culture in an authoritarian culture, in a revolutionary culture, full of moral fervor, would be conceived both as an apparatus as a social as a, as a, as a as an engine of social transformation, by a society that control film, in a way very fundamentally different from the way in which film developed, let’s say in the United States. We will continue these arguments and I hope complicate them this evening.

Mise En Scene:

You will remember from our discussion of film form that the form in which a movies content is presented to audiences includes both the movies narrative structure, and its use of stylistic elements. In cinema stylistic elements are the visual and acoustic elements that are used to tell the movie story through images and sound. There are four different categories of stylistic elements that are used in movies. Mazon sends cinematography, editing and sound.

This week we’re going to take an in depth look at the first of these Mazon said as the reading for this week notes miss on San is French for to put in the scene. The term comes from theater, we’re first in the way that plays are staged. When it comes to movies. Mazon Sam refers to all of the creative decisions behind what appears on screen. So in other words, the way that the movies de Jesus the story world and the characters are visualized and brought to life on screen. Because all of the elements that make up a movies miss on Sun are central to the visual design and the staging of the movie story, what is written in the script, you can think of Miss Johnson in terms of the look or the visual style of a film. There are five components that make up a movies miss on sand, production design, costumes, makeup and hairstyles, lighting, staging, and performance or acting.

The first component of MS on sand that is discussed in the reading for this week setting can be a bit confusing. Since setting is also a component of movie narratives. It might be helpful therefore, to clarify that when we talk about setting as an aspect of the movies narrative, we are talking about when and where the story takes place. In contrast, when we are talking about setting as an aspect of MS on seven, we are talking about the visual appearance of the spaces both indoor and outdoor, where the movie story takes place. So when we are analyzing setting is a component of MS onset, we are analyzing how the setting looks, not what it is. Since production design is the film industry term for this it might be equally helpful for our purposes to discuss this and for you to start thinking about this as production design rather than setting. Production design includes the design, the construction and the decoration of all of the movie sets. So in terms of design and construction, we are talking about the architecture and the physical layout of all of the places where the movies action unfolds. In this image from the Darjeeling Express, The set includes the dimensions of the room and the shape of the window, as well as the placement of the furniture and then the decoration of the space.

The furniture and the decorations that make up the sets are referred to as the decor. In this image. The decor includes the bed, the sheets in the quilt, the night tables and lamps. It also includes the choice of color for the paint, the bedding and the lampshades. What is known as the color palette for the production design for this scene, well color is included in movies Mazon sand color is not a separate component of Mazon said. Instead, it is part of both costume design and production design. When it comes to production design, the term color palette refers to the range of colors used in a particular set. In other words for a particular location where part of the action of the movie takes place. In this example, from the rise of Skywalker, the color palette is made up of shades of black, grey, blue and white with a single splash of red for the lightsaber held by the character of Kylo Ren. In this example, which is from a different scene in the same movie, the color palette is made up of shades of brown, beige, gold, blue, and orange.

Well, it is common for movies to have different color palettes for different sets. There are also some cases where the production designer and the director might decide to use a single color palette for the entire film. In the short film Bartholomew’s song for example, every location in the film uses the same color palette of green, yellow and white feature films sometimes divis to arrival for example, has a color palette that is pretty consistent throughout the entire film regardless of the setting. When it comes to our first example from the Darjeeling Express, The color palette includes the yellow of the paint on the walls, the fabric on the headboard, the quilt on the bed, and the bathroom that the woman is wearing.

It also includes the white of the sheets, the lampshades and the towel on the woman’s head and also the lollipop stick, as well as the brown of the wood trim on the headboard which is echoed in a slightly different shade by the brass light fixtures. The pink of the flower petals on the matching fabric on the headboard and the quilt ends the maroon in the center of the flowers, the trim on the woman’s bathrobe and the Bloody Mary on the bedside table.

Well the choice of colors and the decor and the other aspects of the production design provide decoration for sets. Color also has other uses in movies. In some cases, color can be used symbolically. For example, in this scene from The Royal Tenenbaums the character Richie is contemplating suicide. Blue is the dominant color in the production design, and a blue filter is additionally used to give a bluish tinge to the entire shot. Blue is a color that we associate with sorrow in US culture.

So the use of the color in this scene is symbolically linked to Ritchie’s emotional state. Likewise, in this scene from body heat, the woman in Mati is trying to convince the man ned to murder her husband, red is the dominant color in the production design for this scene. Red is a color that we associate with danger in US culture. And so the use of the color in this scene signals the dead dangerous situation that Ned finds himself in, we see the symbolic use of color in a slightly different way in films like Pleasantville and medicine for melancholy.

Both of which used a color grading process in post production to bleed out most of the color, so that only selected areas of color remain in each shot. In medicine for melancholy, the colors are used alternately to symbolize moments of connection and moments of disagreement are contrast between the movie’s two protagonists, as in this shot, where the different colors of their shirts symbolically reflect more fundamental differences between them.

Well, in Pleasantville, the symbolic uses of color I tied to both the plot and the themes of the film. As color literally comes into the lives of characters in the film as they take risks, become open to new experiences or ideas, or otherwise step out of their comfort zones. We see a similar thematic use of color in the Wizard of Oz, where the scenes set in Kansas are filmed in sepia tone film stock, while the scenes set in the oz are filmed using Technicolor film stock.

We also see this in Wings of Desire, where the protagonist can only see the world in black and white and from an emotional distance as an angel, but experiences the world in color after he makes the choice to become human. In the case of both of these films, as in Pleasantville, and medicine for melancholy, we see intersections between production design and cinematography, as the symbolic and thematic uses of color in all four films depends not only on the colors chosen for the costumes and sets, but also the way that choices in the cinematography techniques used to film the movies affects the way that those colors show up on screen.

Finally, when it comes to production design, color can be used to both draw and focus the audience’s attention on a particular place, object or person within the image.

In this example, from 500 days of summer, the furniture decor and props in the conference room, as well as the costumes worn by the characters sitting around the table are predominantly in shades of Maroon gray and white. The woman standing at the head of the table stands out not only because she is positioned in the center of the image, but also because her green shirt and sweater are the only variation in color. When watching the film, our eyes will automatically go to her first because the color she is wearing makes her stand out from the rest of the content in the image. I just mentioned the props in the previous image.

The last part of production design for this set is the selection and placement of the props, the objects that the characters use or otherwise interact with. In this example, the props include the lollipop the woman is eating her drink on the bedside table, and the remote for the TV that is on her lap.

All of these aspects of production design that we’ve been discussing set design decor props and color palette, apply to all movies. They are used in scenes that are shot using sets that are entirely constructed on sound stages, as well as scenes that are shot on location using already existing real world places. This image is from the interior of the Ames mansion in eastern Massachusetts, which was used to film the majority of the interior scenes in the home of the character of Harlan thrombey.

In the movie knives out, the mansion was chosen as one of the locations for the film because the architecture fit the general look of what the filmmakers had in mind for what the house should look like. But that doesn’t mean that they just showed up and started filming. The production designer for the film still planned out specific designs for each room in which they filmed and props and decor like this art piece made of knives were brought in to reflect the personality interests and career of the character. Production Design in the case of location shitting is a good illustration of how this element of Milan San is used to create the world of the film.

This is the Bradbury Building in downtown Los Angeles. Originally constructed in 1893, it is one of the oldest architectural structures still standing in the city. Because of its distinctive architecture. It is also a popular location for filming. And it has been used as a setting in hundreds of movies. This is what it looks like in real life in which it is an office building.

This is what it looks like in 500 days of summer, in which it is an architectural firm. This is what it looks like in Blade Runner in which it is an apartment building. And this is what it looks like in the artist in which it is a Hollywood movie studio. In all three cases, it’s the exact same space. In fact, in the two images on the left, it’s literally the same place within the building, the camera is just placed further away in the shot on the bottom.

And yet even in spite of its very distinctive architecture. The building looks very different in all three films thanks to the production design, which locates the building in three very different story worlds with three very different visual environments and three very different vibes. In the same way that production design applies to both studio sets and location sheeting.

It also applies in the case of external locations shot using miniatures. This is one of the exterior sets for the film Blade Runner 2049 In which miniatures were used to visualize Los Angeles 30 years into the future. Production Design also applies to movies in which sets are virtually simulated using computer generated imaging or CGI. This is one such example from the movie Black Panther, in which the country of Wakanda was created by digital effects artists working in conjunction with the production design team.

As I were looking at the symbolic uses of color has already suggested productions design does more than just provide locations in which to stage the plot events that make up a movie narratives. Production Design is also frequently used to communicate implicit meaning, meaning that in the case a production design is implied through visual elements. And that can either be used to provide the audience with story information to create symbolism, or to emphasize the movies themes. Our next video is going to look in more depth at this aspect of production design.


As mentioned in our last article production design does more than just provide locations in which to stage the plot events that make up moving narratives. Production Design is also frequently used to communicate implicit meaning, meaning that in the case of production design is implied through visual elements. And that can either be used to provide the audience with story information, to create symbolism, or to emphasize the movies themes. In terms of how movie content the story is presented to viewers the form using production design, both story and plot information are communicated through sets and props. This includes characterization providing information about characters, as well as both story details and plot details.

So for example, in this shot from the movie Children of Men, the newspaper clippings on the wall in the background with the shot provide the audience with backstory, background information that in the case of the newspaper headlines is never directly referenced in the film. But that helps the audience to fill in some of the blanks in terms of figuring out how the world ended up in the state that we see it in when the film begins. Likewise, the plot of the movie arrival revolves around the main characters learning to understand and communicate in an alien language that is based entirely on visual symbols.

It was up to the production designers working on the film to invent that language, and then to come up with a way to represent it on screen, as well as to find a way to represent the aliens and the humans communicating back and forth using these symbols, which is what we see in this shot on the bottom right of the screen.

Implicit meaning related to both plot and themes is also communicated through production design. For example, in Bartholomew’s song, the high degree of conformity that characterizes the world of the film is visually communicated through the uniformity in the color scheme and decor of all of the rooms in the compound where the story takes place. This is production design. It’s also communicated through the similarities in the physical appearances of all of the characters, costumes, hairstyle, makeup, and the way that their movements are all synchronized staging and performance.

So we see here all of the elements of business on sin working together to help emphasize the movies themes. One of the ways that production design can provide story information is through the information that sets can reveal about characters in the film, their personalities, their tastes, their interests, their socioeconomic class, etc. This example from 500 Days of Summer is a shot that appears in the second scene in the film. It only lasts on screen for roughly 15 seconds. But in that time, the things that we see in the kitchen of Tom’s apartment hinted information about his character that we learn in more detail later in the film. Here are the photographs of historic buildings reflect his love of Los Angeles his architectural his history, while the drawings connect to his failed dream of a career as an architect. Production design can also provide us with information about characters emotional states.

In this scene in Spider Man into the spider verse, Peter B. Parker’s depression, his loss of confidence, and the crisis he faces concerning his commitment to his superhero mission, all of which are precipitated by the failure of his marriage, are reflected in the discarded clothing and take out trash littering the floor of his apartment, his unmade bed, and the fact that we see most of his possessions still in boxes, suggesting he has not yet been able to bring himself to unpack that.

In that same film, we also see an example of the symbolic uses of production design in terms of the mural that Miles paints towards the beginning of the film, and that functions in the movie as a motif related to both the coming of age and superhero plots that make up the movies narrative. In the same way that sets can provide us with visual information about characters. They are also frequently used to provide us with visual information about the world of the film. In the movie Elysium. The desperate and decidedly dystopian condition of Earth in the year 2154 is perfectly encapsulated by this shot of Los Angeles from early in the film.

The Rundown state of the building suggests the high level of poverty among those still living on Earth, while both the accumulation of trash and the smog hinted the rampant environmentalist Have a station that is ravaging the planet. The massive billboards hanging from the building suggests materialism and overconsumption while the ramshackle structures crowding all of the available space on the roofs of the buildings hinted overpopulation. Finally the police helicopters circling overhead provided glimpse of both the police state in the widespread civil unrest that characterize life in the city in the film.

The contrast in the film between the conditions in Los Angeles and those on the offworld colony of LeSean illustrate the ways in which production design can be used fanatically. In this film, the inhabitants of earth are made up largely of the poor and the working class who were exploited for their labor. While the wealthy all live in luxury on LeSean. The class inequalities there at the center of the film’s plot, and are also one of its major themes is emphasized by the striking visual disparities between these two locations.

Like sets props can also serve both a narrative function and a thematic function in movies, the whiteboards that the humans used to communicate with the aliens in arrival, Ernesto de la Cruz is guitar, the theft of which is the events that sets the plot in motion in cocoa. Both the Infinity Stones and the Infinity Gauntlet in Avengers Infinity War, and the reel to reel tape recorder in Bartholomew song are all examples where props play a major part in the plot of the movie.

One of the most famous examples of a prop that is used to communicate implicit meaning related to movies themes is the sled in Citizen Kane, which connects both to the title characters lost childhood and to the movies ruminations on what gives life meaning, as well as the existential question of what any one individual life amounts to in the greater scheme of things. We also see the thematic use of a prop in the dark night, in which Harvey dents habit of flipping his lucky coin at pivotal moments in his life, takes on thematic significance after a tragic loss drives him to give up the fight for justice and become a villain bent on revenge.

Harvey dents coin in The Dark Knight as well as the things we learn about Tom in 500 days of summer and Peter be Parker in Spider Man into the spider verse from the decor of their apartments are also examples of the ways in which production design can additionally be used for the purposes of characterization. Our next video we’ll take a look at the ways in which in movies Mazon Sanan can also provide characterization through costumes, makeup and hairstyles, as well as through staging and performance.


Part one of this discussion briefly touched on some of the ways that muslin sun can be used to provide characterization in movies through production design. Before we look at the other ways that this is done through costumes, makeup, hairstyle, staging and performance, it might be helpful to pause for a moment to consider that characterization is one of the places where we see two different elements of film form, narrative and Milan Sen intersect when it comes to investing characters with unique individual personalities and traits, as well as to bringing them to life on screen. characterization in movies is done primarily in three ways.

The script, which is what the movies narrative comes from, contributes to characterization by determining what characters say and do staging and performance contribute to characterization by determining how characters say and do those things. So how they speak how they move, and how they do the things that it is written in the script that they do.

Costumes, makeup and hairstyles determine how characters look, and also help to individuated characters by investing them with a personal style of dress and appearance. In movies, costumes, and costume design. Include everything that characters wear, both clothing and accessories, makeup and hairstyles and their respective design processes involve everything pertaining to the physical appearances of characters, things like hair color and styles, their overall grooming, eye color, skin texture and color, etc.

Because movies frequently require actors to go through radical physical alterations in order to become the characters that they portray. hairstyles in movies include the use of wigs and false mustaches or beards, while makeup includes cosmetics, but also the use of prosthetics body padding false eyelashes, false teeth, false fingernails, contact lenses, and digitally rendered alterations or enhancements to their physical appearances that are done using CGI.

So for example, in Citizen Kane, Director Orson Welles, who made the movie when he was 25 years old, also plays the role of Charles Foster Kane at various periods in his life from his 20s through his 70s to age him up to portray the character in middle age and as a senior citizen, bald caps, body padding and various percent acts were used along with cosmetics to alter both his facial features and his bodily appearance. Prosthetics were also used to create Kylo Ren scar in the last Jedi in the rise of Skywalker, as well as to provide Freddy Krueger with his burn scars in the Nightmare on Elm Street horror movie franchise.

In those films, the actor is actually wearing a latex mask that gives the skin of the character both the appearance and the texture of healed burns, and Guardians of the Galaxy cosmetics give Yondu his blue skin tone. Well in Black Panther computer generated imaging was used to transform the body of actor Andy Serkis who has not had an arm amputated above the elbow into that of Ulysses Klaw who has as with production design, costumes, makeup and hairstyles are another component of Milan Sen. They can be used to communicate implicit meaning that provides the audience with story information, character’s personal appearances and their individual personal styles in terms of dressing grooming.

The way that they styled their bodies gives us visual information about their personalities, their tastes and their interests. It also gives us visual information about character’s life circumstances, their ages, their gender identities, their socio economic statuses, and their jobs. Since these are all things they in our culture, we express their manner of dress and or body presentation. So for example, in Spider Man into the spider verse we first learned that Miles his mother’s a nurse when we see her dress for work in her nurse’s uniform.

In the Breakfast Club, the different high school cliques or social groups that each of the students identifies as a member of is signaled through the way that they dress and through their personal grooming. In Crazy Rich Asians the character of peak Lin has a quirky personality that is expressed through her offbeat style of dress and in medicine for melancholy. Joe’s t shirt identifies her as a fan of the filmmaker Barbara load in long before she shares that fact. While the Tom Waits t shirt worn by Pete and knocked up and the talking heads t shirt worn by Elio in call me by your name but Tell us something about their taste in music.

Likewise, just as with production design, costumes, makeup and hairstyles can also be used to communicate implicit meaning that is symbolic or that is thematic. In other words, symbolic but also directly related to one of the movies themes. There are a lot of different ways that this can be done, but one of the most common is the ways in which changes in characters physical appearances can be used to symbolize changes in those characters, whether it is changes to their life circumstances, changes to their emotional states, or some other kind of change.

This can be a relatively routine change, such as showing the process of the character aging through the years as in Citizen Kane, or it can be something more profound, such as using Ritchie’s change of appearance in The Royal Tenenbaums to symbolize the emotional catharsis that he experiences and the new approach to living his life that he embraces after surviving a suicide attempt. We also see this in Spider Man into the spider verse through the subtle changes in Peter B. Parker’s appearance as he regains his confidence and his sense of purpose, and he re commits to his superhero mission as a result of becoming Miles’s mentor.

In this case, his more put together appearance at the end of the film reflects the fact that he is in the process of putting himself and his life back together after his divorce, and also possibly putting his marriage back together. One of the oldest and still one of the more common symbolic uses of costumes, makeup and hairstyles is the way that villains are often visually identified by being dressed in dark colors. Not all villains dressed in dark colors, and sometimes heroes in movies like Batman do. So this is not absolute, and it is not true of every movie. But it is a long standing representational convention that is used in a lot of movies.

This is a representational convention that originated in movie westerns, where the villain was often shown wearing a black hat while the hero wore white hats. That color coding is a way of visually identifying the heroes and the villains in movies is still widely used today. The Star Wars example also provides an illustration of another representational trope that uses makeup to visually identify villains in movies. In the case of Kylo Ren the scar on his face follows a long and decidedly ableist tradition of using scars as well as physical disabilities, body traits that are both culturally perceived as physical flaws, as the signifier of inner character flaws or moral failings that are externally manifested on the body in ways that symbolically mark the villains as villains.

In Bartholomew’s song we see a thematic use of costumes and hairstyles with the identical clothing and haircuts with all the characters not to mention the exclusive casting of white actors which gives all the characters the identical skin tones, visually symbolizing the high level of conformity that defines the worlds of the film. Of course, we see this in the synchronized movements of the characters as well, which provides an illustration of how costumes makeup and hairstyles intersect with both staging and performance when it comes to characterization through Miss onset. In movies, staging refers to the arrangement of people and objects within the space that we see on screen in any given shots. It also encompasses the movement of people within that space, the technical term for which is the blocking of the shot.

So in other words, when a character moves and where they move to, none of these things happen spontaneously in movies, staging is meticulously and deliberately planned to help for every shot by the director, the DP or director of photography, which is another term for the cinematographer. And the actors. Staging has a practical use in that it takes the plot events and the character actions that are described in the movie script and enacts them on screen.

Staging can also sometimes have a symbolic use, in that it can also be used to communicate implicit meaning. This is what we see in terms of both the uniform positioning and the synchronized movements of the characters in Bartholomew’s song, which uses staging along with production design, costumes, makeup, hairstyles and performance in ways that are all connected to the movies themes. One of the more common uses of staging is to either visually suggest or visually emphasize relationship dynamics between characters in the film. Probably the most famous example of this comes from the breakfast table montage in Citizen Kane, which shows the dissolution of Charles Foster Keynes first Marriage over the course of several years, there are a series of brief scenes of he and his wife having breakfast.

At the beginning of their marriage, we see them sitting close together, smiling and talking. Towards the end of their marriage, we see them sitting on opposite ends of the table reading different newspapers and ignoring one another. In both cases, the staging of the scene reflects the shift from closeness to alienation, as the growing physical distance between them is used to symbolize their growing emotional distance. Similarly, the adversarial and deeply antagonistic relationship between two Chawla and Eric in Black Panther are suggested by their poses and facial expressions in this shot, while miles his admiration for Peter be Parker is likewise suggested by the way he mimics Peters pose, in this shot from Spider Man into the spider verse, finally in the Royal 10 involves the character of Marco who is adopted and feels like an outsider and the tenant bond family is frequently shown standing apart and at a visible distance from the other members of the family when they are all together.

In all of these examples of staging we also see intersections with performance, as implicit meaning is communicated both through the positioning of characters and through their movements, body language and facial expressions. Performance is another term for acting. It includes all of the choices that actors make about posture, body language, movement, gestures, facial expressions, tone of voice, speech patterns and vocal intonations as they perform their roles and bring the characters that they portray to life on screen.

Because performance is another place where we see aspects of narrative and aspects of Miss on Sun intersecting, I think it might be helpful to emphasize that when we are analyzing performance in a movie, we are not analyzing what characters say or do. Those things are determined by the script and are part of the mood of these narrative. So if a character cries, gets angry and yells or jumps up and down, because they’re excited about something that is not acting, the script tells them to do that.

Instead, performance is how the characters say and do the things that are written in the script. So how the actor chooses to cry how the ACT chooses to yell or jump up and down with excitement, since there are different ways that a character can do those same things. Before we move on to discussing lighting, which is the final component of Mazon seven that will be discussed in part three of this video, we need to consider one final aspect of both production design and staging, which is that they both can sometimes serve a purely aesthetic function rather than a narrative thematic or symbolic one.

When we talk about a movie as a static or about the aesthetics of a particular image in a movie, we are talking about the things that make that image either visually beautiful or visually striking. So for example, in the case of this image from Spider Man into the spider verse, or this image from last year at Marian dad, there is not necessarily any kind of deeper meaning behind the staging of these shots. Here are the motivation behind both the staging and the production design is to make the shots and visually pleasing as well as interesting to look at. We are going to see the same balance between narrative symbolic and aesthetic uses of MS on San when it comes to move the lighting, which is the subject of the third part of this video.


Movie lighting like staging has practical uses, as well as narrative symbolic and esthetic uses. There are very few scenes in movies that are shot using only the available ambient or natural lighting. The movie The Revenant was actually almost entirely shot using natural lights, but that is very, very rare. Most scenes in most movies whether shot on soundstages or on location outdoors, use electric lights and lighting reflectors and have specific lighting designs for where those lights and reflectors will be placed, and what kind of lighting effects they will produce.

On the practical side lighting is used during filming to make it possible for the images to be captured in a way that allows audiences to clearly see what is happening on screen. In the case of movies shot using analog cameras and celluloid film stock light is also needed to record the movie images onto the film. While it works in a slightly different way.

For movies that are shot using digital cameras, light is still needed to capture the images. So there is another practical use for movie lighting for digital cinematography as well. As the reading for this week explains movie lighting starts with the basic three point lighting system and then provides variations on this setup depending on the specific lighting effect that the movies director and DP the Director of Photography want to achieve.

All of the different lighting techniques that are discussed in the reading are dependent on the placement and relative levels of brightness or intensity of the lighting used to film. backlighting top lighting and under lighting for example, all depends on the placement of the primary lighting source for the scene.

While both high key and low key lighting depends on the relative intensity of the key light. We are going to be discussing these techniques and looking at examples in class this week. But before we do that, I do want to provide one clarification about high key and low key lighting to hopefully clear up some of the confusion that usually crops up around these concepts. high key lighting is not scenes in which it is daytime or scenes that have bright light.

And low key lighting is not scenes where it is nighttime or scenes that have dim lighting. high key lighting and low key lighting are lighting effects that have to do with the relative contrast between light and shadow, not lighting levels. In other words, it has to do with how much or how little shadow there is in the shot, not how bright or how dark the lighting is. Both of the images on the top of the screen are examples of high key lighting.

And both of the images on the bottom of the screen are examples of low key lighting. And understanding what high key lighting and low key lighting are and what the difference is between them, it might be helpful to think about it in this way. high key lighting either significantly reduces or entirely eliminates shadows, while low key lighting produces shadows, creating contrasting areas of light and shadow within a given shot.

Regardless of which lighting technique is used in any given scene in a movie. The choice of that technique is often based on more than just practical considerations. In other words, choices in movie lighting are often as much about film aesthetics and communicating implicit meaning as they are about the mechanics of providing adequate light for capturing images. When it comes to implicit meaning there are a number of ways in which movie lighting can be used symbolically as well as the magically. In this shot from Moulin Rouge, one of Sutton’s clients arrives at her door.

Backlighting is used to render him in silhouette, suggesting at once the illicit nature of sateen status as a sex worker, the anonymity of her encounters with her clients and the fact that they are all more or less undistinguishable and interchangeable. In this shot from arrival. Both low key lighting and backlighting are used to represent the grief that Louise experiences when her teenage daughter dies as the result of an incurable medical condition.

In this shot from Double Indemnity, low key lighting is used to cast shadow over felicitous face, suggesting her nefarious intentions and seducing Walter and later on in the film after she is convinced him to murder her husband. Low key lighting is used in this shot to cast shadows in the pattern of the vertical blinds across Walter visually mimicking bars on a cage or perhaps a jail cell. While in this shot from Spider Man into the spider verse.

Low key lighting is similarly used to suggest moral ambiguity and a metaphorical descent into darkness. After miles is Uncle Aaron is revealed to be the Prowler. In this shot from 500 Days of Summer, backlighting is used in conjunction with a diffusion lens on the camera to give the impression that the light is glowing, creating a halo effect around summer. A common technique in romance movies that is used to generate a literal aura of romance around the character.

A technique that we also see used in this shot minus the use of the diffusion lens from call me by your name. Lighting can also be used to set the tone of his scene, or to set the tone of an entire film. For example, both under lighting and low key lighting are staple lighting techniques used in horror films to generate feelings of unease and anxiety. Low key lighting is similarly used in both thrillers and mysteries to create a sense of suspense.

And in this very famous example from the movie suspicion, low key lighting is used to create a sense of madness, as we watch Johnny approach the bedroom of his bedridden wife with another dose of the poison he has been using to slowly kill her. A light placed inside the glass of milk containing the poison adds to the madness by making it appear to glow like a beacon signaling danger. Similarly, high key lighting is common in both comedies and musicals, where it works to complement the light hearted tones, the humorous or triumphant storylines, and the happy endings that are widespread features of both genres, though not exclusively in the case of musicals, because there are also musicals that are tragedies.

And in the case of those films, they tend not to use high key lighting as much. Just as with staging and production design. There are also cases where the lighting design for a specific shot or for an entire scene in a film is chosen to create an image that is visually beautiful or that is striking to look at. In this shot from Blade Runner 2049. The production design, the placement of the camera, and the use of the filter that gives the light a red tinge, all work together to create a very striking image, as well as a sense of desolation and awe as the protagonist walks through this desolate wasteland and pass the towering statues. In this shot from Tangled, the light cast from the floating lanterns creates a visually beautiful image, as well as working symbolically to create a feeling of romance.

This shot from atonement was filmed at the golden hour, the hour just after sunrise or the hour just before sunset, which gets its name for the quality of the light, which has a golden glow to it. The Golden lights along with the backlighting that creates the silhouette effect results in another visually beautiful image. And in this shot from the tree of life, the upside down placement of the camera, the use of a wide angle lens to create visual distortion, and the shadows cast on the sidewalk that are the visual focus of this shot, work together to produce an image that is both interesting and striking. Finally, both color and lighting can also be used to focus the audience’s attention on a particular spot within the image. In this shot from Moulin Rouge front lighting spotlights the two figures in the foreground of the image while casting the crowd in the background into shadow.

This focuses our attention on the two figures in the foreground, since the action involving them is what is important in terms of the plot development of the film, while what any one individual person in the crowd is doing is not important. Similarly, in this shot from Spider Man into the spider verse, top lighting is used along with low key lighting to focus our attention on Spider Man in the Green Goblin, who appeared in the soul pool of light in the image, as the conversation between them is what is important at this moment in the film. In the nice shot from Blade Runner, 2049 backlighting and low key lighting are used together to spotlight the woman walking towards the camera, while also concealing her identities since the backlighting results in her appearing in silhouette. This not only focuses audience attention on her but also works to create both mystery and suspense. In several of these images.

We also see examples of intersections between lighting and cinematography. As it is both the lighting techniques and the filming techniques, the placement of the camera the use of filters the use of specific types of lenses that work together to communicate implicit meaning as well as to contribute to the movies overall visual aesthetic cinematography is the next element of film form that we will be examining in our next video.

What is VFX? Ultimate Beginner’s Guide: Definitions & Examples

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In Hollywood movies, visual effects (or “VFX” for short) are a huge part of the storytelling. A lot of the time, it doesn’t matter how well written the script is, if the special effects are not convincing enough, the audience won’t believe it.

There’s even a special Oscar® category just for them. But what about those visual effects shots—how do they work?

If you’re a fan of movies, chances are you’ve seen some really awesome visual effects. These are the special effects and computer-generated imagery that make movies like Star Wars, Avatar, and Titanic so great. Now, there’s a whole new wave of tools that allow for even more exciting and engaging storytelling.

As we all know, VFX is an expensive process and takes years to create. It’s also incredibly hard work. There are over a thousand different VFX artists and engineers working on each Hollywood blockbuster movie.

VFX (Visual Effects) 101

Visual effects are an essential element in movie production, especially Hollywood blockbusters. They  are a key part of today’s films, whether it’s for a Hollywood blockbuster or a television series.

They can give viewers a better understanding of the story being told and allow filmmakers to add a sense of scale to the experience. Visual effects are a key part of today’s films, whether it’s for a Hollywood blockbuster or a television series.

While visual effects have been used in film since its inception, the recent explosion in popularity and development of computer-generated imagery (CGI) has revolutionized how visual effects are created.

As a result, many visual effects artists now specialize in creating visual effects using CGI rather than traditional techniques such as stop motion, puppetry, claymation, etc.

The most common use of visual effects is in the creation of special effects such as explosions, fire, creature creation and the destruction of objects to name a few. If the director can think it up in his or her mind, VFX artists can bring it into reality.

History of Visual Effects in movies

The history of visual effects in film can be traced back to a French inventor named Louis Le Prince. His invention, an automated stage for motion pictures, was the first ever movie camera.

In 1902, Georges Méliès, a French inventor, began the first known use of stop-motion animation. In 1908, he introduced the first known use of a “double exposure” technique in film. In 1927, the process was further refined with the introduction of the first practical optical printer, which allowed for the creation of three-dimensional images.

The 1930s saw the introduction of a new technology, optical compositing, which allowed for the production of the illusion of depth in a two-dimensional image.

This became the standard for all visual effects in Hollywood films until the 1950s, when computer technology made it possible to create special effects that were previously impossible or impractical.

By the 1960s, these techniques became commonplace, and visual effects began to play a major role in the production of feature films. The 1970s ushered in a new era of visual effects. The advent of digital technology allowed for the creation of more realistic special effects.

This led to the development of computer graphics, or CGI, which is now a significant part of the visual effects industry. The 1980s brought with it another technological revolution: the introduction of the digital camera.

This gave rise to an entirely new genre of visual effects, known as “digital compositing,” which combined digital image manipulation with traditional visual effects. In the 1990s, the “look” of visual effects was greatly refined through the use of digital technology.

This resulted in the development of photorealistic visual effects (or PFX) which, in turn, inspired a new generation of visual effects artists. The new wave of visual effects artists came from backgrounds in film, animation, television, video games, and digital media.

The 2000s have seen a new round of technological advances. Digital photography has advanced to the point that real-time digital compositing is possible, making it possible to integrate live-action footage into CG-generated images.

What is a VFX Pipeline?

The VFX pipeline involves every stage of a movie’s production and post-production. Let’s go down the rabbit-hole as we explain the steps of the VFX pipeline in more detail.

Storyboarding and Animatics

Storyboarding and Animatics in movies is a process where the script is broken down into individual scenes and each scene is then animated. This process allows vfx artsits and animators to see how each element of the scene will look and move onscreen, before all of it is assembled and put together in the final cut of the movie.

The same method can be used to help you visualize the various sections of your content.

What is Pre-Vis?

Pre-vis is a process where visual artists will begin to draw out storyboards of scenes before a movie is even shot. This serves to help directors visualize what they want to achieve visually.

This process helps the director stay focused on the overall story while giving him or her a chance to refine it. Pre-vis is a very important step because it allows the director to see what the finished movie is going to look like before they shoot the actual movie.

This helps the director keep his or her eye on the big picture while the visual artist keeps his or her eye on the details.

Film director Alfred Hitchcock famously loved to storyboard ever single frame of his films. He has so much confidence in the pre-vis process that he rarely ever looked through the camera, he would just have his cinematographer follow his storyboards to frame the scenes.

Concept and Design Process

Concept art and design are two different aspects of the process, and sometimes they’re used interchangeably. When we think about concept art, we imagine images from movies, video games, or comics.

In fact, a concept art piece can be something as simple as a sketch on a napkin, to an elaborate rendering on paper or canvas. While concept art is typically not directly tied to the final design, it’s a crucial component of the entire creative process.

The movie director or designer may use a concept artist to help guide them in their artistic vision. The designer’s job is to bring those images to life. This is an important stage of the process because it often takes a few iterations to get to the final design.

Ralph McQuarrie was a famous concept artist for the Star Wars franchise who created a number of highly-recognized concept images, including the Death Star, Yoda’s home, and Darth Vader’s helmet.

His style can be seen in many of the most recognizable images of the original Star Wars trilogy. In addition, his work can be found throughout Disney history as well, including a lot of concept art from the Indiana Jones and James Bond films.

What the Heck is Matchmove and Camera Tracking?

Matchmove is an important tool in the VFX artists toolkit. While it was initially designed to match the movements of actors against a green screen background, its use has expanded greatly and can be used to create all sorts of amazing effects in post-production.

Matchmove is a software tool that matches the movements of an actor with a background image. It’s most commonly used for green screen effects, but it can be used in many other ways.

Matchmove works by using the information from a green screen tracking camera and combining it with the image from the source footage (usually a video or photo). The software will try to figure out where the actor is in relation to the background and create a composite image with their movements.

As for Camera Tracking, it’s a process of creating a virtual camera that follows a real camera around while capturing video or photographs. It’s often used to create the effect where the camera is actually moving inside a scene.

Layout and Production Design

One of the key aspects of film production is the art of layout and production design. With such a large amount of information being presented to the audience, the director, editor, producers and other staff must ensure that all elements are aligned and fit together in a way that is pleasing to the eye.

The process begins with the production design of the overall look and feel of the movie, which should be inspired by the director’s vision. After the design is completed, it’s time to lay out the script and the scene in terms of visual elements: camera angles, lighting, set dressing, etc.

The layout stage continues with the development of each shot, including editing, color correction, compositing, and any special effects required for the film.

What is Asset Creation and Modeling?

“Modeling” refers to the creation of a digital version of your real-world object that will be used to replace that object in the final product. The digital version of the object needs to be very realistic and detailed.

For example, if you’re creating a car in a movie and you need to model the body of the car in order to replace the real-world body in the final product, the body of the car needs to be 100% accurate. The same applies to modeling any other physical object in the movie.

If you’re making a video game or animated movie, the more accurate your models are, the better the final product will look. In addition to modeling, you also need to create digital versions of all the elements that go into your real-world objects.

For example, you need to create digital versions of the wheels, tires, lights, engine, etc. These items are called “assets” and they need to be created with the same level of detail as your models. You can have assets of any type: 2D images, 3D models, textures, sounds, animations, etc.

In the film industry, R&D refers to the process of development and production of visual effects and motion picture animation. Most often used in the context of feature films, the term “visual effects” includes the processes of creating the final composite of a set piece such as the background or foreground of a shot, the 3D models and animation for a set, matte paintings, special effects, optical effects, and more.

Motion picture animation involves creating the visual effects and motion for a motion picture.

R&D is not restricted to film; it can also include computer animation. The process of motion picture animation begins with a storyboard. Storyboards are the preliminary drawings that visualize a scene from start to finish, showing all of the actions and camera angles for a sequence of scenes.

The storyboard is then used as a guide for the design and creation of a three-dimensional model or animated figure. A director, producer, and other members of the creative team use these tools to come up with the visual style and theme of a motion picture.

A common problem in visual effects is called “rigging”. A “rig” is a complicated device that controls, moves, rotates, or otherwise manipulates a character or object in the virtual world of a movie, video game, etc.

This is usually done using a computer program. To the untrained eye, the end result might look as though it was created by magic. However, many animators and artists spend weeks, months, or even years learning how to rig a character or object.

So why does a rigger do what they do? If you have ever watched a movie where there are visual effects and you noticed how unrealistic something looked, that’s because it was rigged.

When a character walks, you notice how their legs are moving in a way that doesn’t make sense, but a rigging expert can do that for you.

What is Animation?

When we animate things in movies, it’s usually a sign of something special going on in the movie. For example, when someone flies off the roof of a building and falls to his death, that’s a pretty dramatic moment.

If you think about it, when a character flies off the roof of a building and falls to his or her death, it’s actually quite realistic because we don’t see it very often. And yet when it happens, it’s an incredibly dramatic moment and makes people stop and watch.

It’s similar to how many of us are affected by a sudden burst of laughter or a funny story. It’s an instant response that draws us in.

That’s what animation is all about: drawing us into your story. We’re interested in how a character responds to something, and it’s fun to see how things develop. Animation is the art of drawing pictures to make a story happen. It’s not limited to movies or TV shows, but it’s probably the most well-known form of animation.

It’s also one of the oldest forms of animation. It’s been around for more than 100 years. In the 1920s, animation was very different than it is today. There were no computers, no special effects, and no special characters. In fact, when animation began, it was pretty crude.

It looked like this: Nowadays, we can do so much more with animation. We can have special effects, 3D environments, and animated characters.

FX and Simulation

What’s the difference between simulation and FX? While both are used to create the look of the movie world, they are slightly different in how they are used. FX is used to create a realistic look to the scenes.

You see, the things that you see on film, such as explosions, fires, etc., were all simulated, which means they were created digitally in the computer. Simulation, on the other hand, can be used to create almost anything.

It can be used to create an environment, a landscape, or even an object. If you have ever seen the movie Avatar, you know exactly what I’m talking about. The movie’s environment was simulated because it was so realistic that it was actually real.

There are so many uses for FX and simulation, but one of the main ones is to create the look of a scene. You’ll see movies like Avatar where the environment is completely simulated and you never question the reality of world of Pandora.

Lighting and Rendering a Scene

You’ve heard of lighting, right? The “flickering light bulbs” on the ceiling in your living room? Well, lighting is the light source in a shot. And when you add a light source to a shot, you need to render the scene.

Rendering is the process of taking images and objects from a computer screen into the 3D space of a virtual reality world. Lighting and rendering in visual effects are used to make objects look more realistic.

Lighting and rendering in visual effects are also used to add depth to images and create special effects such as glowing faces and eyes.

The first step is lighting. If you don’t have an accurate model of the environment, it’s impossible to render a realistic image.

The second is rendering, which involves applying shadows, colors, and textures. In the third step, the rendered image is sent back to the camera and then put into the scene for the final product.

So how do they get that? They use software called RenderMan. RenderMan is a collection of programs that allow artists to create a digital model of a scene, then tweak the model with lighting and other effects, and render that into a movie file.

Digital Compositing: The Unsung Heroes of VFX

Digital compositing is a process used in visual effects for special effects in movies. It is often seen in scenes where there is some action or special effects happening.

This is done by combining various images together in a seamless way. A lot of work has gone into making these seamless transitions. The key is to make sure the images are aligned properly and also making sure that they don’t move, which can be tricky at times.

Compositing involves using software and hardware to combine images together.

It can be done manually or with automation. The software is used to blend two images together to make them look as if they were one. The hardware is the part that actually makes the image transition possible.

This hardware can include a green screen or a studio backdrop. This allows the image to be blended seamlessly. This is usually done with an array of lights that are used to project light onto the backdrop.

This makes it easier for the software to blend the image together and make it seamless. There are many different ways to composite images together.

Green Screen vs Blue Screen?

Green screen refers to the part of a movie set where a background is used, usually for visual effects. In live-action movies, the green screen background is often painted on a special stage, while in animation, computer graphics or 3D movies, the image can be projected onto a blue screen.

Blue screen refers to the black backdrop that is used to hide anything that would be distracting, such as people, lights, or other objects. It’s used in both live-action and animated movies, but its function is much more important in live action.

The blue screen can be built into a set or used as a portable screen that fits over existing sets or actors’ faces.

Down the Rabbit Hole

I hope you have enjoyed your journey down the rabbit hole of visual effects. In conclusion, for VFX movies, the entire look of the movie is created using computers. Special effects are used to create a virtual image of what is happening in a scene in a movie.

The goal is to create a new image that was not possible before the development of VFX techniques/ When a filmmaker makes a movie, they have to tell a story in a limited amount of time.

It’s not always possible for a director or cinematographer to tell a story without using some sort of visual effects. VFX can include things like creating a new setting, changing an object, or removing something.

Up next: What is Rotoscoping Animation?

IFH 557: The Brutal Truth About Making Indie Films with Daniel Sollinger

Today on the show we have producer Daniel Sollinger. Daniel and I have fought in the same indie film trenches for years. I had the pleasure of working with him on multiple occassion over the past 1o years.

He has a new film coming out called Clean, starring Academy Award® Winner Arian Brody.

Tormented by a past life, garbage man Clean (Adrien Brody) attempts a life of quiet redemption. But when his good intentions mark him a target of a local crime boss (Glenn Fleshler), Clean is forced to reconcile with the violence of his past. The film also stars Richie Merritt, Chandler Ari DuPont, Mykelti Williamson, RZA, Michelle Wilson, and John Bianco. It is written by Paul Solet and Adrien Brody. Clean, directed by Paul Solet, arrives in theaters, On Demand, and digital on January 28, 2022.

Daniel and I discuss the brutal truth on producing and making indie films in today world. The conversation is full of real-world stories, advice and lessons to help you on your path. Enjoy!!!

Right-click here to download the MP3

Alex Ferrari 0:00
I like to welcome to the show, Daniel Sollinger. How're you doing, Daniel?

Daniel Sollinger 0:15
I'm doing great. Yeah!

Alex Ferrari 0:17
Good to see you, my friend you and I have. We have, we have, we have fought this in battles. We've been in the same trenches. We have walked over the same bodies in independent film, and so I was so happy when you reached out to me about coming on the show, because you're a wealth of information. You've done. I mean, you've definitely have done the indie film hustle.

Daniel Sollinger 0:43
30 years of Indie film hustling. Yes!

Alex Ferrari 0:44
And then some. So I have to start let's start the conversation, my friend is how and why did you decide to get into this insanity? That is the film industry, let alone the indie film industry?

Daniel Sollinger 1:00
Well, you know, that's a great question. I just want to start off to saying like, how much fun it has been to watch, Indie Film Hustle, grow and expand. And, you know, you're such a great entrepreneur, too. I always use you as an example to young filmmakers who are, you know, maybe have a movie that doesn't have stores or whatever. And I say, there's, you just have to find a unique way to do it. I know this guy, Alex, who, when the iPhone came out, he took his short film, he turned it into an app and sold it on the App Store. Like you just have to find the new way to do it, to monetize your film and make it successful, you know, so I love what you do and glad to be here. I mean, I the long story is, is that when I was in high school, my parents did not want us to watch movies or television, they want us to read books, I became very rebellious, I got kicked out of one high school, I went to another high school, I got kicked out of that high school and I, I went to the end of the line, which was a night school for sort of disciplinary problem, children. And while I was a night school, I met another kid who was kicked out of this thing called the Fine Art Center. This is in Greenville, South Carolina. And he was studying film, and it was just like a light bulb went off. I was like, you can study film like that can be a career like it just it just blew my mind. And I had no experience whatsoever. But I, I had been writing a lot of poetry and I submitted all my poetry the Fine Arts Center, and God bless Dennis, you see the teacher there. He, he accepted me into the program, I'd go half the day at my regular high school. And then I went to half the day and studied film at the fine art center. And, you know, then I applied to NYU and went to NYU film school and, you know, build a career from that. I love making movies. I love telling stories, you know, and when I was getting out of NYU, I sort of I think there was sort of like a decision point. It's like, do I want to be a PA on big movies? You know? Or do I want to produce music videos, because I was producing oil. I was producing music videos before I graduated. And I said, You know what, I want to be a producer. I'm just gonna start producing music videos, and someday I'll be producing big movies, but I'm just going to produce because that's what I like to do. You know, I don't want a PA for 10 years. You know, I'm I mean, you know, God bless them, you know, and nothing wrong with it. But I mean, like, 60 year old second ideas and just wonder, like, I just didn't want to get caught in like, a, like a smaller roll on a bigger movie. Like I wanted to have the enjoyment of producing from the beginning, you know?

Alex Ferrari 3:27
Yeah, I mean, I've run into a couple 45 50 year old PA's and that's, that's it? That's tough. It's a tough gig, man. It's a tough gig. Yeah, getting caught up in that and that's nothing that's wrong with it, man. But PA-ing is a young man's game, my friend. It is things things hurt. Now, that did not hurt in your 20s like walking through it. I mean, if you know if you know when it's gonna rain by the pain in your knee, you might have jumped the shark. Now you made your bones coming up as a first ad and line producer in the UPM. Can you tell the difference? Can you tell me the difference between a UPM a unit production manager and a line producer? Because that's a confusion a lot of filmmakers have.

Daniel Sollinger 4:16
Sure well, yeah, I have a lot to say about actually. So I'm a DGA UPM on the Directors Guild of America UPM. And even if I'm doing a job as a producer, and it's a DGA show, I will take the UPM credit so that I get that you know, health pension and welfare benefits and everything so that's so that that's there's still a lot of room and I'm not the only one there's like huge producers like Daniel loopy and, you know, there's a lot of lot of, you know, big Hollywood producers that when they produce a movie they they are the UPM as well. So, the UPM is the person in charge of, you know, breaking down the script, creating a schedule, turning that information, the breakdown in the schedule into a budget, then Hiring the crew and making sure everything stays on track in terms of scheduling budget all the way through till the end of production. So that's, that's what a UPM does, um, the line producer I think is a little bit more of an indie role. And it's, it's, it's a step up. So the UPM will work underneath the line producer, the line producer will be their supervisor, and the line producer looks at more the big picture of the production. And the UPM is making sure the lunch is there on time and taking care of the smaller details to make sure that all the smaller details are hitting all the places that they're supposed to be.

Alex Ferrari 5:36
So you even though you might be line producing, you'll take a UPM credit.

Daniel Sollinger 5:40
Even if I'm just for producer, you know, I'll take a UPM credit if it's a Directors Guild of America movie, absolutely!

Alex Ferrari 5:47
Right. And you being a DJ, and you being a union DJ, a union member, you have to basically work on projects that are union DJ generally.

Daniel Sollinger 5:55
Well, luckily, in my category, that's a big loophole. Because yes, I cannot work on a non union movie. As a unit production manager. I can't work on a non union movie as a line producer as a producer. So it's a lot harder for Union a DS, because there's no other sort of title that really fits right? You know, so and the DGA is there, they are really serious about it, too. If I work on a non union movie as a unit production manager, my penalty if they find out and discipline me, is my entire salary from that project. So it's a very serious deal

Alex Ferrari 6:35
That we won't get into how fair that is or not fair that is. But now Are there any

Daniel Sollinger 6:44
There's other things you can do. You can go fi core, which is financial core so that you can get the benefits of being union and be non union? I mean, there's there's ways to deal with it. But if you're if you're doing everything by the book, I mean, that's the potential penalty that you face.

Alex Ferrari 6:57
Well, yeah, I know isn't I mean, Robert Rodriguez couldn't turn to You know, the, you know, George Lucas, they're all non GGA. And they still work on DGA projects and films, but there are five core if I'm not mistaken. Yeah, there and it's, it's like the DJ doesn't generally like to talk a lot about like, we don't we don't talk about Quentin Tarantino, Robert Rodriguez. No, no, no. But no. I mean, listen, I heard I've heard nothing. But great things about the DGA. I know that they have probably the best benefits package out of all the unions in Hollywood pension package. I mean, it's pretty insane. It's pretty insane

Daniel Sollinger 7:33
It's very nice. And beyond that, too. I'm a huge fan of the DGA, you know, they a decade ago, they spent $2 million to commissioned a study about where they thought online viewing would go right at the time. You know, I think YouTube was just starting to really kick in, you know, people were doing webisodes. I don't know if you remember those? No, it was very, very, very little revenue in it. And because they commissioned this study, they learned what anchor points they needed to put into the contracts so that people who working in new media felt free to go DGA. But as as it grew like the DGA would grow with it in the in the parody of compensation would grow with it. And I, they're there. Well, it's directors and UPM. So it's like the best run union, you know, there's very little drama, everything's like boom, boom, boom, by the book, very healthy pension. Their reserves and their pension, you know, the reserves for the operating overall are like really abundant, you know, and it's just a incredibly well run union, I think the best union, and I think the all the other unions follow them. So, you know, I think in terms of the contract cycles, like DJs, like the first up, and then a lot of the other unions will sort of follow their lead and when they go into their negotiations,

Alex Ferrari 8:55
Yeah, it's if you can, if you can get it, it's great. It really is, but you have to follow the rules. There's no question about it don't do not play around. They don't play.

Daniel Sollinger 9:06
Yeah, and rules, you know, rules are, are there for a reason to I mean, you know, you know, when you think about SEFs set safety liability, yeah. You know, um, you know, the rules that can be restrictive and challenging at times, but, but they're there to protect the the members and you know, and the, the institution as a whole and filmmaking in general, you know.

Alex Ferrari 9:29
Now you and I worked on a project two years ago, called without men starring the lovely, Eva Longoria who was just on the show, and that was not planned by the way I didn't plan on having you. You reached out to me before even was even scheduled to be on the show. But it just so was, was funny. And I talked to her a little bit about the show that about the movie, she's like, Oh, my God, I forgot. You know, that's amazing. I can't believe you worked on it. And that movie was a really interesting experience for me because this, we're going back it'd be releasing 10 years ago, 10 11 years ago, by 11 years ago. Um, that that was released. And we were working on it in 2010. I think it was being filmed in 2010 2000 2009 2010, something like that. And I you know, it had Christian Slater in it, it had Castillo Castillo Castillo, Paul Rodriguez, Paul Rodriguez had a really great cast. And it was shot outside of LA was I think outside the crew, the what you call it? What is that?

Daniel Sollinger 10:30
The zone. They call it the zone is 30 miles. radius from this screen actors guild headquarters. Yeah. So it was outside the zone. Yeah,

Alex Ferrari 10:40
It was outside the zone. So technically, you could do a non union scenario there. And I think that's for crew, not for DGA or other things. But for crew. So I remember when we were on that, that that project was flipped. Now, can you explain what flipping a movie means? And how you handled it?

Daniel Sollinger 11:02
Okay, yes, definitely. Um, so flipping is when a, when the crew decides that they want to organize and collectively bargain with the producers. And so, you know, I do both Union and non union work, both as you know, as a union member, you know, in my category, but also, you know, all the other trade unions involved. And I'm, so usually, when I start a project, if we make a decision can, it always comes down to money, can we afford to go union, like, my default is, is like, I would prefer to go union because union, like your basement level quality of work is higher period. Sure, like, you're your worst guy on the union crew is better than the average guy on a non union crew, in my experience, just just my experience. So um, but, you know, you there's a tremendous cost impacted that I think, at the moment, it's around an extra $220 per day, per person, just in benefits. So that adds up to six figures very quickly. And if, you know, if you're really trying to, you know, get something done. You know, sometimes there's just not the room to do that, which was the case and that movie, by the way, love Eva loved working with her never such a wonderful experience. And, um, so, you know, we had a very limited, we actually didn't have full financing, you know, we had enough to get it in the Can we didn't even have the money for post, I think, when we started out, and, which is why I think it took another eight months before we were like, okay, like,

Alex Ferrari 12:46
I'm literally I had all the raw files on a hard drive on multiple hard drives sitting in my office. And I would call you every every month, like, Hey, man, do you want me to finish this Eva Longoria Christian Slater movie?

Daniel Sollinger 13:03
Well, that was the reason why. Okay. And so like I said, we had just, you know, we had just enough to get get us through production. So we we told everybody going into it. This is non union film, when we hired the crew, you know, we can't afford to go union, you know, we're going to do this non union, and mostly we hired non union people. Um, I find that when you have talent at a certain visibility, that, that becomes more and more untenable that that, I believe, I believe, I don't know who or where I think that they unions look at a project and they say, Look, you know, if you can, if you've got Eva Longoria, or, you know, whoever I'm just using her in the example, this movie, like you can, you should really be union. And I think that's sort of like the mindset and, you know, and they're entitled to that. So then what happens is you're shooting with this crew that you believe is non union, and it doesn't matter if they're union members or not, it's a little bit more difficult, if they are union members to stay non union because the union then applies pressure on them if the DP is union, you know, they'll get a call from the union and say, Look, we It looks like you're working on a non union production, you know, that's not okay. You know, we, you know, we need help, you know, organizing the organizing the shoot, and by organizing, if you can get 50% of the crew to sign on and agree to be represented, then the union then becomes the representative for the crew. And what what happens is they stop work, you know, they usually do it on a lunch break, or at the beginning of a day, and no work happens until you work out a deal with the, you know, a contract with the union. And that that did happen on that project.

Alex Ferrari 14:53
It was it was really interesting because I when I was when I was coming up, there was a movie We that I worked on in Florida. And it was it, believe it or not, was like a million dollar budget. But most of that money was going towards cast it was a very poorly. It was a very poorly run project. And back in those years is the mid 2000s, early 2000s. And I remember the day I was doing all the post on it, and it had like an Academy Award nominee in it and a couple of people in it. And then the union showed up because was non union this was in Florida, because Florida has a right to work state. So you don't have to put the Union came because he said they saw the trucks and everything. And then like so. And luckily that day, none of the major cast was there. It was all kind of like the the the non bankable names were there. And all of a sudden they looked and they saw the camera that we were using. And it was the dv x 100 a Panasonic mini DV camera, shooting a million dollar movie with the Panasonic dva 100 million. Wow. And they said literally they're like, You guys have a great day. And literally all of them just walked out. They were done. They were just like, these guys, obviously I don't care if you've got Meryl Streep here you're shooting with this camera, you're obviously don't have the money to pay us. But that's but that's the that's the one that these are the kind of things that you PMs in line producers have to deal with that the filmmakers generally don't need to even know about until they go. Why am I why isn't my crew working?

Daniel Sollinger 16:26
Where's the why is the crew across the street? It's call time.

Alex Ferrari 16:29
Exactly! At that point they go ohh.

Daniel Sollinger 16:33
I want to go in a little bit more detail about without men Yeah, in the flow. Because now that's 10 years past, I feel like I could devolve some things that I wouldn't normally have have have divulged in the time. But so you can as a producer, you can usually see a flip coming. It's not a surprise the day that the crew is not working. There's usually you know, there's background bills you get as rumbles. Yeah, feel it, you feel it happening. So I saw this coming. And this is a project that our it was all in one location we had, we had this great situation. It was a film school. I don't think they exist anymore, actually. And they're the name of the film school escapes me but they had this soundstage and they had this Mexican village backlot. And it was perfect for our movie. And so we struck a deal. You know, we hired students to and and so we just landed at this film school, and we shot our whole movie on their on their backlot in soundstage. It was it was a it was a great situation, especially, you know, with limited means. So, whenever a flip happens, there's there's some negotiating that goes on, you know, like you can, you can get, there's some things that they will not budge about on their contract. There's like minimum staffing requirements, you have to pay all the pension and welfare retro, retroactively, there's a lot that there's a lot that that is that you're not gonna be able to negotiate. But there's all these other deal points that you can negotiate that are more negotiable. So when I knew the flip was coming, the morning of the flip was there, and the crew went across the street and they all had their walkie talkies. And so I went around to all the film students I said, Okay, you're the you're the well, we are at staff it wasn't flip DJ. So our ad staff was still on. But you know, I said, Okay, you're the camera person. You're the you're the you're this you're that you're the I gave all the students assignments, and I said, use the walkies a lot just every every I told the ad anything you just you're moving the camera over two inches. Put it on the walkie Right. And, and and then I waited. Right and I and the union representative was expecting me to call him and be like, let's work out something we're not getting anything done. But instead the whole crew was sitting there listening to their walkies and there's like, alright, Roll camera. Okay, we're moving on, you know, and and we were just shooting without them, you know, and they were flipping out. And so they started to put a lot of pressure on their union representative to contact me and work out some sort of deal and I may have even like not answered the guy's phone call the first couple of times he was trying to call me and and and he finally got ahold me. He's like, Look, man, we really have to work something out here. I was like, you know, okay, well, I'll talk to you. Why don't you come in and talk. And I worked out like the best possible deal I've ever have on a flip. I've been flipped about seven times. But just like just the barest barriers, barest minimums of like what I had to comply with. And, and then, you know, the crew came back and everybody hugged and we went on and, you know, the unions want the union, it's good to have a win win the union won because they, you know, they flipped us and we won because it was like, really not a high impact on us financially. And, and, you know, and then we and we got the movie made and that happened. I guess by lunchtime. I think the crew was back, you know, so it was pretty quick. They of course, the camera department like destroyed the card that the students had been shooting with. But, but it was it turned out to be like a, like a very effective, you know,

Alex Ferrari 20:02
It almost sounded like a hostage situation like, you have to call in and like they're not picking up the call, what do they want? I don't know, we'd send food. Or we'll send out one room or at least one hostage like, right. Now, are there any tricks of the trade that you can kind of give advice on when it comes to line producing a project or UPM in a project?

Daniel Sollinger 20:28
Well, I just heard this, this week, and I love this. Somebody said, Daniel, we're going to fix it in prep.

Alex Ferrari 20:36
What a great, what a great. Oh, my god, that's amazing.

Daniel Sollinger 20:40
That's when you're on set, it's like, oh, we'll fix it in post, no, fix it in prep, you know, like the, you know, like, that's the best thing you can do to yourself, even if you don't have the money to, you know, pay people to do like extensive prep, just do as much prep as you I work on this TV show called a double cross. And the producers on that show, they'll start out months in advance location scout, they'll do all this prep work on their own, so that by the time it gets the week before shooting, like so much as done in the crew to sort of drops into this situation that they've already set up ever, you know, it's like, they know all their calf, they know all their locations, they know they've got, you know, they know all their props, they know how they're doing everything. And the crew just sort of drops in and they go and, you know, I don't think that's that's an interesting way to work. That's not the way I would normally do it. But, but it's amazing how much if you do enough prep, you won't have problems during production. It's just that simple. You know?

Alex Ferrari 21:38
Yeah, absolutely. Prep is it's so undervalued. Prepare, prepare, prepare, prepare. Now, what are some mistakes that you see filmmakers make when they're trying to produce their first low budget? Independent Film, I'm sure you've seen you've been witness might have even been a part of early in your career,

Daniel Sollinger 21:57
I was thinking about all the mistakes I've made, like I don't even know where to start, you know, but but, you know,

Alex Ferrari 22:04
Top five, top five mistakes.

Daniel Sollinger 22:07
Yeah, um, as well, just back for a second of what you were saying about that shoot in Florida, you know, I've very often get I do a lot of, you know, breakdown schedules and budgets for movies that are fundraising or trying to get greenlit and what have you. And, um, if there's too much discrepancy between the above the line, and the below the line, that is not a good look.

Alex Ferrari 22:28
So you mean 750 For the talent, and 250 for production, that llittle, heavy, little, heavy on the downside?

Daniel Sollinger 22:35
Well, a good rule of thumb is that those should line up. So if you're spending a half million above the line, you should be spending at least a half million below the line. Like that's, to me that's responsible producing. So yeah, so if the ratio between what the above line was below the line, or getting is too off, it's just, it's, that's, that's a recipe for disaster for a lot of weight reasons, you know, because you're above the line, or in a movie that looks like garbage, you know, like, you know, like, and then they're not happy about that. And then you have to deal with the repercussions of that, or they're expecting a certain level of professionalism that you just can't afford, if you've done it that way. You know, so there's the stars, your big name, stars, or whatever that you're expecting to use on your, your marketing and bring the money back, you know, they arrive on set, and they're like, this is a joke, I can't work in this under these conditions. And you know, and it causes, you know, can cause just tremendous problems. So there should always be a parity between, you know, at least a one to one ratio between the above the line below the line spend, that would be my, my, my, my piece of advice number one.

Alex Ferrari 23:40
All right. Yeah, cuz I mean, there's so many. There's just so many things like, Well, there's one thing I remember when I was doing my movie, my $20 million movie for the mob back in the day. I was, I had the pleasure of being mentored by a legendary first ad. And he was a lot he was a line producer on some David Fincher films like he was, he was the real deal like he was he worked on lovestory in the 70s. Like he was, he'd been alright, he was, he was in the room on taxi driver, when, when Robert was like, Are you talking to me? Like he was in that room. He was in the room with Marty. So he was a New York guy who was an East Coast guy. So I was I had the pleasure of working with him for four months, and he trained me on how to just taught me on how to break down a movie, how to schedule a movie. And then I discovered how he was able to hide money in other departments. Can you talk about that little trick? And it's not it's not it's not notorious or anything like that. It's an actual really very valuable tool to to have.

Daniel Sollinger 24:50
Absolutely, absolutely. Because when you're creating a budget, you know, first of all things happen. Surprises happen. Things come up, you've always need to be aware that number one. So, you know, you should always have overtime budgeted some overtime, I usually start at 10%. And every budget I do, there's like an, you know, a 10%, overtime, you should always have a contingency in place. And, and hopefully you don't spend it but but trying to do is another mistake I see a lot of young producers make where they'll like, make a million dollar film, and then their contingency will be like $10,000, you know, like, you should have a 10% contingency, you know, and, but then also inside the budget, there should be areas or places that you know, that you've over budgeted for, you know, like, I can get a much better deal with this vendor than I'm putting in here, you know, but I'm gonna put this in here, because this is what it would cost if it was just a regular, normal vendor relationship, you know, and so you find all these little pockets, and then when things start going wrong, things happen. And I can't even begin, you know, you know, as well as I do, anybody who makes a film knows, it never goes 100% according to plan, then you have these little pockets that all we have is we have a union flip, what do we need to find an extra 40 grand somewhere, you know, so you know, oh, well, if we take this pad out of here, and this pad out of here, and we use our contingency and reduce our overtime budget to 5%, then we have the money, you know, so So those, those little pads and pockets are really good. Now, on the converse, you have to be very careful to, um, did not get in the habit of quoting the department heads the wrong misleading numbers. So let's say you have, you know, a $5,000, you know, budget for the the wardrobe department, you know, it's very easy to get in the habit of saying that you have 3000, and then try to act keep that as pad. And if they go over, as they they go over 1000, then you're you're still 1000 under and, and I've, I've done that a lot. And but it's a habit I'm trying to get myself off of because if you can be just fully transparent. These are the same numbers as my budget. If you're dealing with professionals, like that's a much better and more effective way to go. So So you had to be careful where you put those pads that they're there, you know that you're not depending on somebody else to overperform in order to have that pad? You know what I mean?

Alex Ferrari 27:23
I agree with you on on the professional standpoint, like if you're dealing with Union professionals, or people who are very seasoned, I get that, but maybe when you're dealing on a lower budget film with the department heads aren't as seasoned. That technique might work. And this is the art of being a line producer. This is this little

Daniel Sollinger 27:41
Line producing,

Alex Ferrari 27:41
Yeah, it's the art of line producing, because you've got to kind of like, okay, you have to check out the the, the crew, check out what's going on, check out the director, check out the producer, who's how much experience of these people have, do you think they're going to go over and, and things like that. And sometimes you have to have those little tricks in order to keep because it's your job,

Daniel Sollinger 28:02
I never do it anymore. But I have a line producer whose work I really highly respect and his operates at a at a higher level than me and, you know, he told me like, I always give them my real numbers. And I was like, wow, it was just like, wow, you know, like, okay, sort of like you having that, that conversation with that ad and you just sort of, you're like, oh, okay, yeah, I see why, you know, at the, at the top level, this is the way it works, you know,

Alex Ferrari 28:26
Right! Yeah, like I was, when I was talking to Ridley Scott's costume designer, you can give her she's an Oscar winner, you could give her the exact budget, you can give her your you don't play around with someone of that guy of that caliber. And because they're professionals, they've done this 1000 times, it's fine. But if you've got someone who's maybe done one or two shows, and you just don't know, you got to protect them, you got to protect not only yourself, but it's your job to make sure that this ship doesn't sink. And if you don't have that, the way that you're just talking about contingency, when stuff happens, which will happen. And every project it will happen, then your the whole thing can come crashing down like that you can't finish the movie. So in many ways, I mean, that's a lot of pressure on the line producer really, truly it is it truly is a lot of pressure on the UPM in the in the line producer because they've got to, they're the they're responsible for keeping the engine going. They're not the creative producer. They're the they're the nuts and bolts producer.

Daniel Sollinger 29:27
Well, and it's interesting too, because often the crew will consider them the enemy and that think that they're trying to get over on them or manipulate them, which is one of the reasons why I was saying like, it's best when you can give the real numbers. But um, but what I always say to the crew that's that's unhappy with me because I'm not giving them all the things that they want. I'm in charge of making sure your last paycheck clears. Right. If we if we spend all the money and and your paycheck bounces like that, you don't want that to happen any more than I do. So if I tell you We don't have the money, we don't have the money. You know, and there's we can't talk about anymore.

Alex Ferrari 30:04
Right. And a lot of times, especially when you have crews are coming in from the studio system, who are just used to all the toys, and they also know the depth that a studio has, like, Oh, if you go over 100,000, no one's gonna blink too much. If you go over a million, there's going to be a conversation, but the movie is going to get finished, you're going to get your final check from Universal. But when you're in the indie world, when the money runs out, you better go find some dentist.

Daniel Sollinger 30:31
Right! It's absolutely true. Yeah, I've been there. And it's painful.

Alex Ferrari 30:37
Yeah, especially when and then the poor director, and the forecast and the poor, the creatives behind everything that just like, what's, what's going what's going on. So it is truly one of the more important positions you can hire on is a good good line producer, who knows how to plays, who knows how to play with the numbers and make things work. And it is, I mean, watching watching my, my, my my line producing First Lady mentor work on that project all those years ago, I would just see how he would just move in, let's get into scheduling. That is a whole other art form between schedules, and this and that, and the actor and the location. And oh, God, you know, this, one of our content, one of the issues that we had was like, Oh, the Turtles are in mating season, and we can't shoot on the water. So we have to move things. Like it was, these are the things you have to deal with. These are this is the non sexy stuff, right? It's true. This is the stuff that we're talking about so unsexy, because all they teach in film school is like, look at the cool lens. Let's watch Citizen Kane, look at the new red and the Alexa. And let's go and let's go watch a Darren Aronofsky movie, and, you know, and, and, and wax poetic about it. But at the end of the day, this is what makes the movies, this is what gets these movies finished.

Daniel Sollinger 31:56
And you know, and it's what they don't teach you is that sometimes a small hand prop can grind the entire production down to the whole, you know, like, you know, it's like, you know, the, the director didn't see it that, you know, before the it's needed on camera, the prop person brings it. And the and the director is like, this is I can't work with this, this doesn't this is not what I need for this scene. And then production stops until somebody runs out and gets exactly what the director needs, you know? And yeah, they don't teach you that in film school?

Alex Ferrari 32:29
Not at all, not at all. Now, what was in your opinion, one of the worst days you've ever had on set? I know you I know. You'd like a shiver went down his spine. If you're not watching this.

Daniel Sollinger 32:42
I've done 65 Movies 400 short form content. So

Alex Ferrari 32:46
You've done a lot. So is there is there one that stands out? And then also how did you? And how did you overcome it? Like, that's always my question. And how did you overcome it that day?

Daniel Sollinger 32:56
Okay, that's a good question. So I'll start with the hardest one that I eventually did, overcome, was hired, hired by somebody, you know, very, very late in the prep process. Like, we got to shoot next week, kind of late. And find out after shooting three weeks, that they had spent all the money that they were given to make the movie all but like 40 or 50 grand on, I don't know what I suspect leisurely activities, for lack of a better word. And, but that they, they and it was a foreign production, and they didn't have an American LLC. So I formed an LLC, just to put all this money through. And so that we could operate as a as an American production. And then basically, you know, actually it was it was like a three week shoot, and two weeks into it, I realized the money isn't there, there's no money, you know, and it was right before Christmas. And I had about 130 people who weren't paid. Oh, and it was all on me. I was the LLC sole sole member of the LLC. And it was all on me and wow, that I woke up every morning and so much pain. And I had to go and just knock on doors 24/7 until I got the money to pay the people and it took it took like three months you know and and then the money to finish the film. So that's that's something that you never want to go through. And, but, you know, you come out of it stronger. Like there's, I've had so many experiences. The other story I want to tell about is the time we blew up a town, like literally, but the I'll tell that story and then just say that You know, now when I go onto a shoot, you know, it's there's very little that fazes me, there's one of my favorite movies is, you know, Wag the Dog were often the producer, and you know, there'll be a problem that will come up and what they're trying to do in that movie. And don't go like, this is nothing. You know, I was shooting Four Horsemen of the Apocalypse, and three of the horsemen died. And that's where you start to feel as like, whatever the fuck come up, you're like, look, I lived through this thing. I lived through that thing. We're going to get through this somehow. One of my mottos now is like, a problem cannot existentially exist without a solution. You know, like, it's just, it's not possible for a problem to exist without there being a solution. So, you know, that's the attitude I took. We were doing this movie, the alphabet killer. fun movie. Good movie, I'm very proud of it. And our grip truck was pulling out in the parking lot. After we'd packed up one location, we were doing a company move to another location, where we were shooting Martin Donovan, and Melissa Leo, who we only had for one day, like, they were going back to their, to their other projects or whatever. At the at the next morning. The grip truck grabs a power line pulls the power line, two telephone poles was transformers snap. Now what I didn't know that is that transformers are full of oil. So when they hit the ground, they exploded. And they the explosion of the oil like flew onto our still photographers car, and completely incinerated his car, incinerated the hotel next to the location we were at. We had you know, a huge luckily thing. Thank goodness, nobody was hurt. But a huge fireball, like came towards our first ad or second ad and like, burned off her eyebrows. And you know, this fire may have the explosion was enormous. You could hear it miles away, you know, and, um, you know, and and we had to get, we had Melissa Leo for one day. And so first of all, we made sure everybody was okay. Sure, of course. Anybody who was traumatized, we told them go back to the hotel. Right? Then I had to go and talk to the fire department. And who had now cordoned off, you know, like several square blocks. And I was like, Look, is there any way I can get to my camera truck to pull off my camera because we have to keep shooting? And he's like, Okay, well, let's, we'll have an escort, you can go and pull out your camera. What he didn't realize he thought it was a camera. It was actually 15 cases, of course. I grabbed a hand truck. And I'm like, pulling 15 cases off and like throwing them onto the hand truck. The fire the fire guy who came with me is looking at me like, I can't believe you're doing this right now. We frickin pulled the camera out. I don't I think there was a supplemental truck. Maybe it was the grip truck that pulled down the thing. And we had an electric truck that had lights and enough grip gear to get by. Did the company move? Shot Martin and Melissa made our day, you know, and the issue, you know, in the insurance claim was like, all the funny thing is, is, is right after it happened, you know, it was just mayhem. I turned to Martin Dunham and I said, Can you believe this is like, No, this is like the second time this has happened. We made our day you know, the insurance claim went on for years, the city was battling the the the film insurance company because you know, the film company, his position was that the line should never been hanging low enough for the truck to grab it. You know, the the insurance, the the the city's insurance company felt like we were driving in a place that we shouldn't have been driving and therefore it was our fault. So that went on for years and years. But you know, again, one of those experiences that you make your way through and you become a stronger you know, I participate in town this time and you know, everything's okay, you know.

Alex Ferrari 39:03
And another lesson is make sure you have production assurance, make sure you do not go anywhere without production assurance. Now, you've worked on a ton of movies over the years, can you you know, and you've seen the business change. I mean, you were there when DVD was king, and you could just put something out and what you would do is paying Yeah, but like when that was like the heyday when everybody was making just obscene amounts of money is during the I say the Late 80s Late 90s to probably like 2010 That's when you could just pre sell stuff and DVD sales like you can make sniper 52 and just go and get sold all over the world. You now you I mean, obviously you're making movies now as well. How important is it to have bankable stars in your films? And I mean, obviously that's a that's a kind of a dumb question as we all like, hey, we all we need stars in our movie, but it all depends on the I always tell people it depends on the budget. And the genre. But if you're making it, you can make a knot, you can make action, you can make horror, you can make thrillers, with maybe some recognizable faces, or even some unknowns, if the budgets low enough. But once you start breaking a certain budget threshold, it's irresponsible of you in today's world not to have some sort of bankable cast, what do you think?

Daniel Sollinger 40:22
Well, you know, talent is the coin of the realm. So you, it doesn't just matter to the people selling the film, like, I'm making the film. So the the, the normal, sort of, by the numbers, processes, you make the film, you get into a big film festival, you get a sales agent, you get a publicist, you go to the festival, you create a lot of hype, you sell it to a distributor, they put it out, right. Film Festivals, when they look at your movie are thinking, who is going to bring the most press to my film festival. So it's not even the people who are buying it, the the sales agent is looking at your film and saying, it's a good film, but I don't know anybody. And then, you know, you're glad to go find another agent, you know, like, like, it ripples, and all these, you know, the publicists, the casting, you would be surprised even like, if you go to a, you know, one of the top casting directors and you say, I've got this, this great movie, you know, and it's got this person already attached, you know, versus I've got this great movie, and nobody's attached, it could be the difference between like that top casting director saying yes or no to your project, you know, so it's not just, you can't just think about in terms of the, the, you know, the name on the DVD box cover on the the thumbnail on the streaming service, you know, it ripples all the way down, you know, and you find you get better crew to it's like, oh, you know, oh, this has got a project with that in a minute. Okay, um, in, you know, whereas, well, you know, the pays, okay, or it's not usually what I get, but, you know, and there's nobody in it, you know, I, you know, I'll do a commercial that week, you know, and make more money than, you know, one day than I would make a week on your film, you know, so it matters all the way down the line. Unfortunately. However, not everybody can do it. And it's not easy, you know, it's getting cast attached can take forever. And, you know, it's it's a big rigmarole. And if you can't do that, and if your budget so small, or whatever, you can't do that, then you have to do something innovative, like you did, you know, putting it as an app on the I know, I know, a guy who figured out SEO, this was this was years ago, he did a wrestling movie with no no stars. But what he did was, you know, he, he knew how to work Google, so that anytime somebody typed in wrestling, the first result would be his movie, and you went to his website, and you bought it for 30 bucks. And as he turned 300, he spent 300 grand to make the movie and he sold a million dollars worth of DVDs, you know, and so if you're not, if you don't have that you better have like a unique and, and, and well thought out business plan of how you will recoup your money without names.

Alex Ferrari 43:01
Right. And then that's why I wrote a whole book about being a filmtrepreneur, which is about finding a niche, and finding a niche and serving that niche. And you don't need to have, you know, Adrian Brody, in your in your film, if you have a movie that is focused on a specific audience that you know, and I always, I always use the vegan chef movie, as my example. But something along those lines where you could target that audience. So it is doable. But again, that also limits on budget, I wouldn't suggest doing a $5 million budget film with no stars attached are no bankable stars attached for a film entrepreneur release. Unless you have deep connections into a massive niche audience that you can sell to it's not impossible, but it's so I mean, you know how hard it is to make a million dollars in rentals. AVOD and TVOD and SVOD it's tough with no stars. Right! It's tough in today's world, it's just too much competition.

Daniel Sollinger 44:07
And it's true. It's true. Although this gives me a grip because you brought up Adrian has given me a great opportunity to pivot to the movie that I got coming out is clean. And it stores Adrian Brody and having him on board changed a lot of things, you know, like, you know, we want CAA to be the sales agent. I went in, screened it with their head, their film division, you know, in their screening room, you know, you know, the festivals were a lot more you know, like, and we got, you know, we got our casting director, sort of like that was saying is it top top casting director who came on board because they wanted that relationship, you know, and just all the way down the line it opened doors and opportunities. Just on top of that Adrienne is a phenomenal creative partner and and is works harder than anybody else to ensure the success of the movie, you know, which is the fringe benefit of it is not just the name, it's also what they're bringing to their name for a reason, you know, like they're bringing, you know, all this knowledge, expertise, connections, and benefits, just in terms of because they have distinguished themselves through talent and hard work, you know?

Alex Ferrari 45:24
Yeah, I was gonna ask you about clip because I saw the trailer for it. It's going to be in the show notes. If anybody wants to watch it. It looks badass. It looks really beautifully produced and beautifully shot beautifully before. I mean, it just looks like it does. It looks like a 30 or $40 million movie, which I know wasn't that budget. But not even, not even remotely close. But I'm a huge fan of it. But I'm a huge fan of Adrian's I mean, I think he's unfit for not only a phenomenal actor, but he's got that presence about him on screen. And when I saw the trailer, I was just like, Damn, man, it just looks like I am really, in honestly, looking forward to seeing it. It's like, that's a Friday night movie. That's a Saturday night movie for me. So I'm excited about how did you get involved with it? Man? How did you get involved with that project?

Daniel Sollinger 46:13
Well, first of all, please go see it. It's the best movie I've ever made, you know, and it really delivers and production value aside, you know, like, hopefully, you always want the movie to look better than the money that you had, you know, but um, but you know, the story just is just rock solid. The script was in such a great place, even before we started to, to do pre production. And then Paul solet, and this is how I got involved. So I did another movie with the CO writer director, Paul solet. called Dark summer. And, and Paul and I, you know, connected and hit it off. And then he went off to do a movie for Avi Lerner called bullet head that had Adrienne, Antonio Banderas, and John Malkovich. And through that experience, you know, him and Adrian, start talking about something that Adrian had been wanting to do for a long time, you know, create a character that that, that he doesn't, he didn't feel like he was being cast, as you know, and a lot of these projects are sort of cast centered, like, often I'll find an independent, it's very common in independent film that a movie is given birth by an actor who really feels like, either they're not getting enough recognition, and they want to raise their profile. Or, like Adrian, it's like, people think of me as just like, really sensitive guy. And, you know, I like to be a tough guy, you know, I, you know, I enjoy playing with guns, I enjoy doing, you know, these tough guy things. And, and, and so, like, this is something that he really, you know, really passionately wanted to do show this side to him, you know, it also gave him the chance to grow a beard, which, you know, you know, if you're ever in the casting process, it's always like, if the, if the actor has a beard, it's like, okay, they got to cut their beard, or else we're not gonna cast, right. Like, grow a beard, you know. And so, anyhow, so, Adrian, and Paul, like, decided they want to make this movie, you know, they had somebody that that showed the willingness to put up the budget. And, and then at Paul's contacted me said, you know, Daniel, I really think you'd be good to do this, you know, you should really meet Adrian, which was one of the most nerve racking days of my life was where, okay, you know, they were coming over to your house, you know, it's like, like, my house, like, how do I get my house? Ready for an Oscar winner? Like, do I have more dirt? Like, you know, and I have a kid, so like, it's got to be, like, clean, you know, like, I just, it was unnerving. It's like, oh, my gosh, you know, like, how do I prepare for an Oscar winner to come to my house. But as it turned out, you know, Adrian's just an angel, and it was all about the work from the moment they stepped through the door, you know, and, and I didn't have to worry about anything, like, my house was definitely fine. You know, but, but we had a conversation, you know, and, and, you know, I said, Well, you know, like, I asked, like, what other producers are on this? And they said, Well, you know, we're both going to get producer credit. But, you know, like, do we know other like, producers on unlike, you know, gosh, guys, you know, if I want to make this movie, I'd love to make this movie, but, you know, you know, producing movies, like pushing a huge rock up a hill, you know, you need to have more, you know, as many hands as you can get on it, you know, and, um, you know, and it was it and it is it's, I'm still you were coming out tomorrow. And I just sent the distributor some delivery requirements still, you know, it's still like, yeah, these hands trying to push the rock over the hill, you know, but anyhow, so that they whatever I said, or did or, you know, they seemed that I would be a good fit for the film, and, you know, and then we went off and we made it, you know,

Alex Ferrari 49:49
That's awesome, man. That's awesome. I'm so happy for you because it looks fantastic. And, you know, when you reached out to me, I'm like, Hey, I got this new movie with Adrian Brody. And do you want to do you want to have me talk about I was like, oh yeah, this would be awesome. This would be a great conversation to have you come on. Did you? Were you involved in the financing and getting raising money? Or was the money in place before?

Daniel Sollinger 50:10
I'm a physical producer. So usually, the money is in place before it comes to me. I I'm the person that can take a script through distribution and know all the all the details that what needs to go to make that happen. I have raised money on occasion but but is not really. There's, that's why I like to have a lot of producers, everybody has their strengths. There's some people that are just good rainmakers. Like I don't consider myself one of them.

Alex Ferrari 50:34
Got it. Got it that and when does it come out?

Daniel Sollinger 50:38
Tomorrow night today, which is January 28.

Alex Ferrari 50:40
So yeah, it's gonna be in theaters, there's gonna be?

Daniel Sollinger 50:43
Yeah, we're on. We're on almost 160 screens around the country, iTunes and Amazon simultaneously.

Alex Ferrari 50:50
Okay, so it's a day in day? Day in day. Okay, perfect. So it's just so you can't go watch it and rent it as well?

Daniel Sollinger 50:57
Yes, yeah. Theater, you can or you can rent it.

Alex Ferrari 51:00
Awesome. And that's awesome. Now, I'm going to ask you a few questions. I asked all my guests. What advice would you give a filmmaker trying to break into the business today?

Daniel Sollinger 51:09
You know, I would say there's nothing to it, but to do it, you know, just make movies, you know, don't wait to be greenlit, I would say that. Just do as much as you can, you know, like when I was at NYU film school, I was there, a lot of my fellow students were like, Oh, I'm not gonna PA or I'm not gonna do this. And I was like, I'll PA, I'll do that I'll do no runs up, dirty. You know, like, just do as much as you can to get in where you fit in and do as much as you can. And you'll, you'll get a network and you'll start elevating yourself. So, you know, I think and and I would say to producing as an entry level position, like you, you can start producing today, you know, you don't have to wait till you climb a ladder to get there. If you want to produce, you know, you can go and produce something right now, I guarantee you.

Alex Ferrari 51:55
Now, what is the lesson that took you the longest to learn whether in the film industry or in life?

Daniel Sollinger 52:00
Hmm. Well, I, you know, what I always say is that, I don't feel like there's a lot that I need to learn about the technical aspects of filmmaking. But I've never learned enough about people, you know, if you can really focus on how to interact and with people in a way that is, like I was saying about a win win situation, or, you know, you know, if you can learn how to like, really work well, with people play well with others, you know, you will do great, you know, and so that's, I still am learning that today, you know, how to continue to like, learn how to play well with others, you know,

Alex Ferrari 52:36
Yeah, I guess I've said this 1000 times on the show, but I can never get tired of saying it. Best advice ever heard. Don't be a dick.

Daniel Sollinger 52:45
Because nobody wants to work. You know, you might get through this movie, but then nobody want to work with you on the next one.

Alex Ferrari 52:50
It is too small. It's a very small business. It's a small business, very small,

Daniel Sollinger 52:54
Very small, run into the same people over and over again.

Alex Ferrari 52:58
Yeah. And it's so funny. And now that I've been have had this show for so many years, you know, I'll watch something or I'll talk to somebody and they're like, Oh, he's on that project. He's been on the show, or I know that person I've worked with that person or this or that. I just been around you know, I've been around close to 30 years as well. So it's just like at a certain point you run into a lot of different people in business grew and don't Don't be addicted screw anybody over it will come back to my channel.

Daniel Sollinger 53:22
There are a lot of people who watch out that the film business is not for them, but the people who stay you run into those people over and over and over and over again.

Alex Ferrari 53:29
Absolutely. And three of your favorite films of all time.

Daniel Sollinger 53:33
Contact Apocalypse Now. And Lawrence of Arabia.

Alex Ferrari 53:39
Good good trio. Good. That's a good Movie Night. That's a good Movie Night.

Daniel Sollinger 53:45
Watch the whole Alien franchise from beginning to end.

Alex Ferrari 53:49
I mean, Alien and Aliens Jesus man. If you want to read a great action script near perfection is aliens Cameron's aliens it's just the script is just perfection man.

Daniel Sollinger 54:00
What's great about to you when you watch the all the movies back to back you see Ripley's character are just Oh, yeah. Oh, yeah. over the over the course of the film, so that in the beginning, she's terrified of these aliens. And you know, by the third movie, she realizes that, like, Please kill me, you know, like, like, you know, like, I just keep waking up and having to deal with this. This nightmare, you know?

Alex Ferrari 54:24
Yeah, it's amazing. Daniel, thank you so much for being on the show brother. It has been a great catching up with you, man. And I think you've dropped a few knowledge bombs on the tribe today and hopefully will help some young producers and young filmmakers out there man. So thank you, my friend.

Daniel Sollinger 54:38
Well, and if you want more on Tik Tok Producer Daniels so I go every day and drop a little bomb every day. So if people want more they can get it there.

Alex Ferrari 54:45
We will put it on the show notes my friend. Thank you again. All right, man. Take care.

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IFH 556: Blockbuster Producing Techniques in Indie Films with Sunil Perkash

Today on the show we have film producer Sunil Perkash. He’s responsible for blockbuster films like Salt starring Angelina Jolie, Premonition starring Sandra Bullock, and the Disney classic Enchanted just to name a few.

Sunil is an independent producer in Hollywood who holds a B.A. in economics and communications from Stanford University.  He began his career in 1992 working as the U.S. Production Coordinator on CRONOS, Guillemo Del Toro’s directorial debut.  He developed a number of projects at various major studios throughout his career including Second Defense with Arnold Kopelson, Exit Zero with Renny Harlin at New Line, Second Time Around at Dreamworks, Suburban Hero with Scott Rudin at Paramount, Al and Gene with Adam Shankman at Walt Disney Studios, amongst others.

In 1999, he produced  BLAST FROM THE PAST for New Line, starring Brendon Frasier, Alicia Silverstone, Sissy Spacek and Christopher Walken. He followed up with  PREMONITION for Sony, starring Sandy Bullock, which grossed more that 85 million worldwide.

Next, he produced Disney’s ENCHANTED which became a worldwide mega blockbuster grossing $340million  and received rave reviews and numerous awards, including multiple oscar and golden globe nominations. In 2009, he began principal photography on SALT, a vehicle originally developed for Tom Cruise, but transformed into a female lead for Angelina Jolie.  The film also became a worldwide blockbuster in summer of 2010, grossing $300mil!

The Wrap listed Sunil in their exclusive list “Producers Who Are Making a Mark on Hollywood” and Fade In Magazine named him one of the  prestigious ”Top 100 people to know in Hollywood.”

He is currently in post production on the big budged DISENCHANTED, a sequel to ENCHANTED for Disney Plus starring Amy Adams and Patrick Dempsey. He is also in  preproduction on BACK HOME, a science fiction thriller to be directed by award winning director Ivan Mena with ICM on board to represent for festivals/sales.

Perkash is also developing a number of projects including a sequel to SALT at Sony with producer Lorenzo Dibonaventura, the Western biopic with award winning director Hughes William Thompson and Travel Back East written by Enchanted scribe Bill Kelly and to be directed by Alan Ritchson.

As the film landscape has changed Sunil has changed along with it. He decided to start producing independent films while he still worked and developed studio projects.

His latest indie film is Last Survivors.

Last Survivors takes place in a post-apocalyptic world where Troy (Stephen Moyer) raised his now grown son, Jake (Drew Van Acker), in a perfect wooded utopia thousands of miles away from the decayed cities. When Troy is severely wounded, Jake is forced to travel to the outside world to find life-saving medicine. Ordered to kill any humans he encounters, Jake defies his father by engaging in a forbidden relationship with a mysterious woman, Henrietta (Alicia Silverstone). As Jake continues this dangerous affair, Troy will do anything to get rid of Henrietta and protect the perfect utopia he created.

We discuss what is was like jumping from $100+ budgets to $1.5 million, how he attaches talent and how he packages his indie films for investors.

Enjoy my conversation with Sunil Perkash. 

Right-click here to download the MP3

Alex Ferrari 0:00
This episode is brought to you by Indie Film Hustle Academy, where filmmakers and screenwriters go to learn from Top Hollywood Industry Professionals. Learn more at ifhacademy.com. I'd like to welcome to the show Sunil Perkash how you doin Sunil?

Sunil Perkash 0:14
I'm doing great. How about you, Alex?

Alex Ferrari 0:16
I'm doing great, my friend, thank you so much for coming on the show. I really, I really appreciate it. I'm a fan of many of the films that you've done, and had been a part of, so I'm excited to kind of get into the weeds with you about this. Love it. So how, how and why did you get into this insanity that is the film industry?

Sunil Perkash 0:35
Oh, that's a wonderful question. I'm very early on, like, I mean, I came from India, when I was three with my immigrant parents, they were their doctors, we came to the early 70s. And really early on, like when I was seven, I saw Star Wars probably five times in the theater and I just loved it. And I just got had this incredible fascination for films both. You know, in the theater on television, I remember watching Gone With the Wind when I was like, nine years old on like, some arcade channel, UHF, or whatever it's called. And just going these movies like they transport you there, just so you know, they leave you like feeling better about yourself. They're so entertaining. And while my parents were always like, go be a doctor, my brother's a doctor. I was always like, I want to make movies. And my senior year when I was a undergraduate at Stanford, I saw dances of the wolves three times in the theater. And I just said to myself, I love this movie, it moves me so profoundly. I'm going to move to LA the day I graduate and see what happens. And that's why I decided to come into film.

Alex Ferrari 1:42
Do you know the story behind how that script got made?

Sunil Perkash 1:46
Dances of wolves?

Alex Ferrari 1:47
Yeah,

Sunil Perkash 1:47
I don't.

Alex Ferrari 1:48
It is a fascinating, I just heard Kevin Costner tell this story the other day, Kevin was saying that he had this friend of his, who was not in the business, who was staying with him. And he kept trying to get his scripts out and he was trying to help them and he just kept saying these get rejections and all of a sudden, he's like, you know, it's this town's problem is not mine. He started like, bad mouthing people that Kevin was like, you know, Kevin was opening the doors for him. And finally, the the Kevin like literally put hands on him and threw him against the wall. He's like, I need you to leave my house. He moved to Arizona somewhere and was working as a short order cook. Wow. But he'd worked on this script and left it behind. Is it Kevin? Have you read that script that left you know, I haven't read I'm not gonna read it. And it kept pounding until we finally read it it was Dances with Wolves.

Sunil Perkash 2:40
Love that. So much of it is like these weird you know, smiling on you to get a movie made it's it's such an impossible task in any which way possible.

Alex Ferrari 2:50
No, absolutely. And he went and he won the Oscar for both Kevin and one and, and the writer yet the Oscar for it was pretty. When I heard that. I was like, Man, that is just serendipity. And that's it.

Sunil Perkash 3:01
It's a great story and to make you know, it's an all time classic. You know, what a beautiful story.

Alex Ferrari 3:06
Yeah, absolutely. Yeah, absolutely. Now, there's, um, when you first got started in the business you worked on as a production coordinator on Kronos, is that correct?

Sunil Perkash 3:17
Absolutely. There was a girl in my senior year dorm. She was a sophomore, her father knew a producer. He wasn't that prolific and he hasn't done a lot since either really nice guy. But he basically needed an assistant. So I moved to LA that was the only job I got. I didn't know anybody or anything. And he literally was, you know, working on this film Kronos. So I was driving when I was 21 years old, I was driving Giro del Toro, all over Los Angeles. Like, he was so passionate then to just you know, this is before obviously, any of it. And I learned a lot on working on that film for that year, I learned so much of this businesses, who you know, I have a lot of assistant friends who are assistants at the big agencies, and even the struggles that like my former boss and Guillermo were having even when the film was done, none of it was easy, but I just learned so much about like, you know, it's having a piece of material getting the financing back then it was a little bit more the studios and it sort of set me up I literally after a year of that job went off on my own to pursue finding material and doing it all the rest of my career was I'm going to do this on my own

Alex Ferrari 4:28
Now watching you know, get you on set obviously with with um Cronos?

Sunil Perkash 4:33
I wasn't they Sean Mexico, but we did prep here and we did post here so I was like, dealing with the dailies. I was very involved in every aspect of it, you know, and just is a young guy out of college just to see how a script would like come to life on screen and the dailies in the editing. what a what a just amazing experience for me, like very early on,

Alex Ferrari 4:53
Right. And Guillermo wasn't that much older than you at that point, was it?

Sunil Perkash 4:58
No, he wasn't that much older and This was his first movie, he worked your visual effects. Practical. Exactly. And that he was just really passionate, he loved food, he loved movies, like when I'd drive him around, we just talk about, like, all the movies he loved and hated. And I love the way like, I hated that, or I love that.

Alex Ferrari 5:20
That's awesome. Now, you know, you've done a lot in your career, is there any thing you wish you would have? Someone would have told you at the beginning of your career, that you're like, hey, this is gonna this is gonna be this are some some piece of advice that you wish you would have. It's interesting.

Sunil Perkash 5:36
Early on, I would take every class I could to meet people because I understood that like networking was something I knew nobody here. So through that process, I got some I met like, like I go to a seminar and pitching seminars at a high level exempt from Universal back then you'd write them a letter, they would, you know, meet with you three months later, you know, on their schedule. Not always. And that's where probably got some of the best advice, I would say, Nina Jacobson, who is, you know, she used to run Disney, she went on to produce Hunger Games, crazy. Asians, one of the most successful producers, formerly one of the highest level studio execs very early on, she said, to me, be the best at what you can be be better than everybody else differentiated. Why is what you're bringing me at Universal, she was a senior vice president universal, good to get me excited. We have deals with so many producers. So you know, we're getting almost everything we need, how do you break through the noise, and have something that actually, you know, excites us or excites me. And I took that advice back then really, really, really well. It worked very early on, I would almost say it's more middle of my career, as I started having a little bit of success. I probably didn't understand how important marketing and you know, media, like, you know, even social media, all of these outlets to help promote your movies and build your business. You know, it'd be more mid career thing about like, don't underestimate I know a lot of filmmakers who don't want to be on Instagram, be on Instagram, you shoot an interesting commercial, put it on your Instagram, you know, go follow as many people as you can there. You know, don't underestimate the internet, and promotion and media at my biggest events.

Alex Ferrari 7:21
So now when you were jumping from being a production coordinator, to being an EP, which I think your first movie was a blast from the past, but you were the first yep, you're right. I would love that movie. By the way. I remember watching that one. It was so so much. The great Christopher Walken and a great cast. They you know, the old saying is like it's easy to be a millionaire. It's just got to make that first million. It's easy to be a producer. It's just got to produce that first big thing. How did you get that first big break hasn't?

Sunil Perkash 7:51
What what I started doing after I left the job with my former boss and working on Kronos. I started meeting a lot of young writers, but in the meantime, and this was sort of a crucial thing. My system friends at the agencies were sending me 20 scripts a week this sold a paramount this sold to Disney. Tom Cruise came on to this. You know, Spielberg likes this script. They said Smeal read 1000 scripts over six months, and you'll get a sense and then find young writers and find something going to need to Jacobson's advice better than what you're reading that's already in the establishment. And I did that I'd literally for every night read probably 20 scripts, in height at cafes, and you got a sense of what Hollywood thought was a good script. And I back then met a bunch of young writers and I started developing scripts with them and just sending it to anyone who would read them. But very quickly. Again, Nina's advice is very good. I got really promising feedback like high level execs were saying this is really strong material. The first thing I sold was when I was 24. It was a script that Kurt Wimmer wrote called second defense to new line, Mike DeLuca. Back then bought it. I was partnered with Arnold Coulson. And then a year later an executive Mary parent really, really responded to this old script of mine, not old, two years old, called looking for Eve. And that ultimately became lost for the past. So I was I'd sold in chanted in 97. So I was doing very well setting up projects at the major studios, like some weren't getting made. But again, it was sort of this philosophy of, you know, what is the studio already have. So while I bring them something that they don't have, that they may be interested in, you know, it was always sort of, and BLAS was the first one that got greenlit with Brendan alessian. Yes, I mean, just watching Sissy and Chris Walken work back then two Oscar winners. It was it was amazing. I learned again, so much as on that set every day of production. All my movies I've developed either from scratch or very early on like it's I'm a creative producer first and foremost. Although through the years I've learned everything about physical production. You know, again, marketing your finished film is as important as making a good film.

Alex Ferrari 10:04
But you're more in in the sense of setting up with studios as opposed to doing independence or raising your own money about the early part of your career.

Sunil Perkash 10:11
In the early early part, it was all studio movies. You know, salt was Columbia Pictures. Again, that was an old script that I'd been around for about eight years, and we had no traction and through weird kind of confluence of events, I'd given it to Sony who I was and posted premonition and they loved it. And they loved it so much. They knew that if they put even a small offer on it, other people are going to start bidding on it. So they ended up buying it, I want to say for $2.8 million to the writer. Wow. And everything, you know, premonition was an independent film through Hyde Park. But we have Sony in for distribution early. So really function like a studio film. You know, it wasn't a way later in my career that I started doing independent film.

Alex Ferrari 11:00
Now, how did you find in chance, because we had bill on the bill on the website. We interviewed him a while ago, from enchanted. How did you get involved in that project because that's such a wonderful film.

Sunil Perkash 11:13
Bill and I developed that from ground up. It was it was actually I'm sure he told you the story that it started out as like a nun leaving a convent. And it wasn't working as a nun leaving a convent. And so somewhere it became, because the whole idea again, I love stories, somatic underpinnings. And we were really intrigued by this idea. Again, in the late 90s, it took a long time to get the film made. But it took the idea that there was no innocence left and kids and kind of a modern day Sound of Music, but it just wasn't clicking. And somewhere we realize like, what if it was a fairytale character. And again, this was a spec script we developed and sold to Disney. Ultimately, it was a fairy tale character, not a Disney princess. So once Disney obviously bought it into the many years, I'm sure Bill told you he was replaced early on. And then seven years later, we brought him back, went back to his draft and in four weeks, you know, there's the draft that was greenlit, and ultimately, the brilliant Kevin Lima heavenly miss such a brilliant director. He obviously brought his, you know, many specific little tweaks and all of that to it. But it was pretty much how it got made. And like all my with the exception of, you know, sequels, everything I do, I like to develop from ground up. Because if you have a creative point of view from the beginning, you can actually always sort of know what's right or wrong as you're going away on an instinctive level.

Alex Ferrari 12:37
And now and now the sequel for enchanted is is imposed right now, right?

Sunil Perkash 12:40
We shot the sequel in Ireland, and it's in post and it's for Disney plus and could not be, there's something just so humbling that something we created and had such a struggle to get made. Back then people thought it doesn't quite fit the family model, because it's really an adult romantic comedy, but it's not enough of an adult romantic comedy. In the original spec that we sold and five other studios did on it. She's actually hired as a stripper like we're a little race here, the spec that we wrote, you know, like, obviously, that has to be toned down now that you're Disney. But it's it's really humbling that the movie is a bonafide classic. You know, it's, it's, it's, I'm told by Disney and by just just you feel it out there. It's become a classic. And there's something just beautiful about that. That's why I came to make movies, you know?

Alex Ferrari 13:28
Yeah, I mean, my kids. I mean, we just showed it to our kids, I think probably less than a year ago. And and they're young, very young, and they are fascinated with it. They just loved love the music and love the characters. And Amy Adams is absolutely brilliant. You should have won an Oscar for that performance,

Sunil Perkash 13:44
She should have won an Oscar for that performance. And at day two of production, I was in New York for the production as well that I was like, she's gonna win an Oscar and everyone thought I was crazy. The thing about all of these, a lot of what I work on is it is newer talent. We fought very hard with Nina Jacobson, who then ran Disney who's lovely, and one of the most again, brilliant executive producers I've ever, you know, worked with. You know, Amy was an unknown she hadn't had her on or not yet for dooba Yeah, she was she was sort of an up and comer with a little bit of profile, but it really was a risk that I don't think a studio would take today. It just, you know, to to $80 million film, you know, resting on somebody who really is, you know, just freaking out in that kind of way. So it was fast that a smaller budget Sure, but it was you know, we were a big budget film back then. But and Nina loved her audition for Oscar not actually happened. I think I want to say like end of February and we shot in April. I was actually in Shreveport, shooting, shooting a premonition. And I that morning I was up because two hours ahead there. They announced that I was in the weight room going wow. Like this is unbelievable. I want to argue, and I'm not saying this is the case that the profile of putting a knee in our movie helped Junebug. Does that make sense? Of course it did. Of course, in the fall before that movie was released that sort of created a snowball effect.

Alex Ferrari 15:13
You see that with a lot of talent that you know, they have their little breakout and then they get put into a studio and just all the marketing and the everything that gets pushed into a studio movie, for it raises their profile I happen to Oh, God. Hunger Games I can't carry. I can't believe I can't remember her name. Jennifer LA. Yeah. Jennifer Lawrence. Yeah, with with that with a Winter's Bone. Like all of a sudden now. She, she was like, oh, wait a minute. And all that press went on to that little indie film? Yeah, it happens. No question. Now, you've worked with a lot of amazing directors. What is it that you look for as a producer in a director, caliber collaborator, as a director?

Sunil Perkash 15:52
I mean, today, and again, I've just made four indie films at 1,000,005 budgets. So the answer is going to be different than what it would have been probably five or six years ago. I want a director with a real vision, who's open to feedback, but also has strong opinions. You know, where it's a collaborative, give and take. But I, I really do want directors like I love working with Kevin Lima, He's my close friend on enchanted. I love working with Phillip Noyce on salt. He's another very close friend of mine, brilliant, brilliant man. You know, directors who come to the table, who bring something special and unique with their vision that I just could never come up with. You know, I don't, I don't want to work with directors where I'm the one, you know, and I've never had this where I'm the one providing a vision because I don't I'm the my favorite days of production, especially on location is, I don't even know if I should say this is it's going so well. And at four o'clock, Sunil can go back to the hotel worked out and then go, you know, either, you know, go to bed early or have a martini in the hotel.

Alex Ferrari 16:56
If you want a machine that's running so well that you don't have to be there unless you have to be

Sunil Perkash 17:01
And it's rarely that it usually is. Kevin Lima actually get disappointed when I would leave some days. I'm like, Kevin, there's nothing for me to do. It's running. I mean, it's just his musical number in Central Park. I don't need to watch every cake. It's perfect. Like,

Alex Ferrari 17:18
I'm good. I'll see. I'll see you tomorrow morning.

Sunil Perkash 17:21
I'll see you later. I think directors, the more it's been really fun from gumming, even Hugh Wilson, you know, the late Hugh Wilson was a good friend of mine, I love working with him on blast from the past. He Kevin and fill up our Veteran Experience talented directors, and I just learned so much from them. Like there's so many, you know, little tricks of the trade, so to speak, whereas the newer directors interesting to see they all kind of you know, I think there's no criticism fell into the same traps, if that makes sense. You know?

Alex Ferrari 17:55
Yeah, no, absolutely. I mean, yeah, I've I mean, I've been directly for 20 odd years, and I completely understand things that I fell into before and, and now would never even look into, but those are things that just time happens. It happens in time that you just start doing that. And after speaking to so many of these, you know, legendary directors on the show, sometimes they'll just drop some nuggets. I'm like, Oh, my God, I never thought of how to direct an actor like that brought a pull up performance. Like that's amazing.

Sunil Perkash 18:21
It's Phillip Noyce always taught me something early on on salt, which is, it's not absolute. And how do I say this, like, you got to look at what the actor looks like, what their personality is, who they are as a person. And then you give the direction? You know, it's, it's, it's certain actors have a face where if they say something, just normal, it comes off too much. You know, like, it's a lot of different things. And I found that fascinating. I never have had a director explain that to me. You know, it's like, and it was fascinating, because I think a lot of directors think there's an absolute truth to performance. Whereas like, one of the things that I would say is, it's ultimately what cuts together and feels great for the story you're telling. The actor doesn't necessarily, like Phillip loved, sometimes saying to the actor, you know, be more charming. And the actors, like, the scene isn't charming. And you'd be like, still, I don't want them to be charming, but if they go charming, it'll make it perfect. You know, it's, it's finding what you need for editing versus an academic truth. And I find that really interesting. I'm a little Hitchcock that way to what makes the movie Good versus purity is where I'm at.

Alex Ferrari 19:35
Right, exactly. And you might push. I remember talking to John Sayles, and he was talking about giving the actors two different motivations quietly, and then let them have to battle it out without them knowing that they were battling it out.

Sunil Perkash 19:49
Yes, yes, absolutely. And, and then you go the flip side where Amy Adams was so good. I mean, she had audition for the role one of 500 girls who'd audition She was perfect. She was her audition was a homerun 10 out of 10, which is how we convince the studio, that she was that good every day. I've never seen like that character, it was just amazing. And Kevin was like, there's nothing to direct, it's outside of blocking, there's no, she's perfect, you know. So it's also knowing when to say nothing, you know, it's all of these different, you know, ways of sort of, whereas I, you know, how do I say it's like, I think the more veteran directors who all been burned in all aspects of making a movie, the one thing they care the most about is the movie wins. You know, I think I love, you know, I loved enthusiasm. Newer directors would always say to newer directors, make sure it's not about validation, make sure it's about the movie working, because ultimately, no one really cares how you feel. They care if the movie works succeeds. And all of the above, you know,

Alex Ferrari 20:53
Right. And sometimes you have to just get when you're a younger director, you're looking at more of like, the cool shot, or the ego is heading where as a veteran directors, like, I've already proven myself, I could everybody can make a really cool, cool shot. Let's tell the story properly, and let's make it for the best for the move for the film. Not so out of all your projects. You know, as a director, you know, there's always that day, that everything's falling apart, that you're losing the sun, the camera falls, the actor breaks or something happens was, is there a moment in your career that you can remember? And how did you as a producer overcome that moment?

Sunil Perkash 21:34
I mean, there's always tons of challenges, I would say, one of the biggest challenges is when on a set, people start to just rewrite the script, kind of willy nilly, you know, like, you'll be, and it's happened, the least on salt, because for a variety of reasons, but it definitely happens. And that's been always a challenge, because then you like, you change the stuff, and then it's not working. And then oftentimes, I've had to come in and say, we spent so much time on the script, why do we think in this moment, we're gonna come up with something better, you know, it's more problems like that, I'm trying to think like, like, chanted was a really, really smooth shoot, like, the bigger budget shoots, you know, because there's money behind you with the studio, it's not as horrible. I'm making my latest film in Montana, in the cold frigid mountains of beautiful Montana, here's a little bit of a freak out when like, you know, it's a whiteout snowstorm, by the way, we just shoot it. And I would be standing there in the middle of the freezing, so, but stuff like that would definitely you know, you have to handle it. And part of producing is also staying calm, and solving the problem with a creative bent. Because ultimately, you know, on the bigger movies, you can throw a little bit of money to solve a problem on a smaller movie, you really have to find it through your creativity.

Alex Ferrari 22:56
Now there are I mean, there are times in when you're working on projects, that actors or the the politics of the set or the crew, there's some element that's off, meaning that they're either acting up they had a bad day, egos get out of way, can you talk a bit how to handle that? What advice would you give on handling a situation of like, you know, set politics or things like that.

Sunil Perkash 23:22
There's always that politics. You know, anytime you have a group of people like this, you get a certain political highschool meats, hierarchy stuff going on. I think the best way is, honestly keep it about the creative first, within the budget, you have, you know, stay calm, you know, what are we trying to say? Let's get it done. You know, it should never be about the panic, because as a producer, you've got to sort of set the tone for we can make it work. No one, it's good. No one is bad. And don't let any of it get to you. Because there can be a lot of a lot of politics going on on the set in every which way possible.

Alex Ferrari 24:03
Now, when you were working with, like Christopher Walken, Sandy Bullock, you know, Angelina, as a producer, what kind of thrill is it to work with actors of that caliber, even a band at that caliber? Just being around them and seeing them work? I mean, not everybody gets that experience. What is it like working with them on that level?

Sunil Perkash 24:25
I mean, let me start by saying amazing beyond. I mean, it's, it's all of these are Oscar winning actors, you know, like, they're, I'm so fortunate to have worked with so many Oscar winning actors, and they're really, really good and really professional. Probably the thing I would say is that I had to learn was, remember, you're the producer of the movie and take yourself out of being a fanboy, and that they're a huge star. That's something that I think a lot of people including probably myself early in my career, you have a little bit of trouble with, you know, Phillip Noyce on salt would do this thing were often him and Andrew B talk when he called me over. And he would say, What do you think of that last take? And I would just like, by the time I got to salt, I was sort of prepared for this. I'll be very honest, sometimes, you know, they were disagreeing, but I didn't know who was thinking what and he wanted my honest opinion. And that's probably, to me really fascinating working with this cat caliber of actors and actresses. They just want it to be really good too. That's all you know, they're there, that the professionalism these movie stars bring to the table is unbelievable, just and how much they care. You know, Sandra Bullock cared so much Angie cared so much Amy cared so much, you know, Kristen, sissy, all of them. It's too intelligent for Leah, even. You know, it's it's. So when I meet actors today, when I see them care this much. And by the way, Alicia Silverstone cares, I just made a movie with her and Stephen Moyer and Drew vanacker, they care that much, it's it's fascinating. That's what you want, you know, they're not looking to be coddled, they're looking to be great,

Alex Ferrari 26:13
Right. And that's the key of working with actors of that caliber, they because at the end of the day, it is their face on the on the poster, it is their performance up there, and they want to make sure looks as best. They they're not paycheck actors, meaning that they don't just show up for a paycheck, they're there, because they really care about the work.

Sunil Perkash 26:31
Absolutely. And I think when you're younger or newer to the game, you want to kiss up to them. And it's the wrong thing to do, because you're actually creating a wall once. Most actors I know, well, who have celebrity and fame, the last thing they want in a professional setting is someone kissing up to them, you know, because again, they want it to be good. You know, they all know they're really good actors, they don't need a confidence. They've all you know, had a certain level of fame, and especially the Oscar winner. So that's, that's what was really and just watching each of their craft in a different way. You know, some actors are very instinctive, some are very much needing kind of an intellectual thing to back up what they do. Again, not Phillip Noyce was really big on very simple direction on set just more charming, a little bit, you know, keep it very simple, he would argue, workshop, the script up till production, and then just go as simple as possible, you know, get them there quickly. SEPs aren't the time to talk about when they were five years old, their parent abandoned them, and they never liked their stepmother. And, you know, the school, they went to force them to eat a food they were allergic to. Now, now do the same, you know, it's, again, there's no right or wrong. It's ultimately what works, you know, and I'll always say there's no right or wrong, it's always the opinion. And I think, going to your point of working with all these different actors through the years, you get develop an instinct where you're almost instinctively working with it, as opposed to anything else, you know?

Alex Ferrari 28:00
Very much. So now, you've just finished doing, do your new movie Last Survivor. And you just mentioned that you've done a bunch of films at a lower budget than you're normally used to. They're not all salt budgets, essentially.

Sunil Perkash 28:14
No! Probably a day or two days of salt. Two days of shooting salt his entire budget.

Alex Ferrari 28:20
Which, which, which is interesting, because I mean, you came up at a time when the studios were basically the only game in town really, and it wasn't, and they weren't making as many movies and a movie like blast them from the past would get made by a studio, which would never get paid by studios. Never Never in a million years, but

Sunil Perkash 28:38
I'm not sure any of them would today, to be honest, because they all had a risky factor. Even enchanted. As I was saying earlier. It's not quite a romantic comedy, right. That's what makes it a family film. It's like it's it's for everybody. Salt, you don't know if you're rooting for or against her, which was a bit of a challenge. Why it took me a minute to get that going. And, you know, again, I like those risks today studios, wouldn't that make salt an enchanted but for a third of the budget? It wouldn't be that nobody I feel wants to take a risk. I mean, salt had a massive budget, you know, north of, like, north of 100 100 million. Yeah, like a massive, massive budget and chanted, I think we you know, somewhere around 80 ish, 70 to 80,000. That is a big budget films back then. And this is obviously pre rebate. So they got some rebate back shooting in New York. The studios did. But yeah, um, by the early 2010, I'm like what I want to make, it's just not going to get made. Everything is changing. And like, it's very hard to get a movie made at a studio. We're developing and champions equal. We're developing assault sequel. You know, I had a pilot at ABC. I had a movie with Phillip Noyce, and Liam Hemsworth at relativity, and just nothing was getting made. I'm like, I'm sitting in meetings and more meetings and Talking in meetings and it got very sort of like frustrating. And I realized I know nothing about independent film. Maybe I should try it. I don't know. And, and that's sort of where I shifted. I still do the big ones. And I still have a bunch of big ones I want to do. But that's where 2016 I raised a million and a half and went off and made this charming little film gem called divorce party in Savannah and do like, independent film is like learning an entirely new different language. Oh, yeah. Like, you know, my third indie, we did a hair and makeup test in the hotel, little room at the downstairs in upstate New York, and almost a who cleans up after this, and everyone looks at me, and I, you know, found back. Like, I was so fascinated, there's just no infrastructure, you know, so you're, and I learned so much. Yeah, it's a completely in and, you know, that year in 2016, to end 2017, I then got to more made raised money. And I didn't know what I was doing. I didn't even understand what you do with distribution. I didn't understand any of it. But I learned so much. And that's a lot of my life. I love learning every day, you learn more. And so you know, every day as I get older, I get to know more of what I don't know. And I love learning how, you know, new things, you know, I sort of mastered the studio system. Now, it's really fun to, you know, do independent film.

Alex Ferrari 31:29
Right. And I imagine, yeah, I mean, coming down from like, you know, north of $100 million budget to who's cleaning up here? You are? Yeah, must have been a shock. But do you feel that there's, you know, the studios aren't doing what they used to. So the now I see a lot of producers like yourselves who did have early success within the studio system. And they're leveraging that success to get into independent projects. And even at the five to 10 to $15 million budgets. And at that budget, there have to be certain genres and certain stars attached to get to that point. But, you know, the $40 million movie is almost, it's almost an extinct, it's, I mean, that's a

Sunil Perkash 32:11
7 million dollar film today.

Alex Ferrari 32:13
Right! Exactly. So the $40 million movie today would have been probably the 80 to $100 million film, but it has to have Bruce Willis in it, or it has someone like that.

Sunil Perkash 32:25
Absolutely. It's just look, there's different forms of the independent world, there's the foreign sales driven, where you get your financing by putting a star, which a lot of it is, there's some room to play around, like, in ways that I think I've sort of learned, you know, all the big agencies have very, very successful independent departments now, where they rep independent films. My last film last survivors was represented by ICM spider vention was repped. By back then it was called endeavour content. They broken off from W me. And I even learned that that you know, having if you can get an agency to wrap your film one of the big agencies, it just changes where you're at, you know, it's it's a very in there too many independent films. It's almost like the spec script of 1995 is the independent film of 2022. It everyone seems to be making independent films. So there's just too many movies out there. So again, taking Nina Jacobs advice, how do you make something that breaks through the noise? And when it does, it feels really good? Because you took something with zero profile, you know, zero awareness around town. And you actually start to see it catch on. Yeah, it's just unbelievable, you know, without the marketing heft of a studio.

Alex Ferrari 33:47
I love I'm gonna steal that quote that night. The specs grip of 95 is like the independent film of today, because you're absolutely right before, it is impossible to make an independent film. That's why the mariachis and the clerks of the 90s was such a big deal. Like, Oh, you made a movie for 30,000. Yes, it was the beginnings of the shift. That yes, now anybody can make a movie for between five and you know, million dollars comfortably?

Sunil Perkash 34:10
Yeah, yeah. Cameras are cheap. You're not doing it on film anymore. So it's, it's, and there's no there's too many of them. Not saying it's easy to raise a million a million half. Yeah. Easy ever. It's always climbing Mount Everest with an anchor attached to a rock, always. But a lot of people can, you know, like, it's, you know, you get four or five people that believe in a filmmaker, you could probably and then you get the rebate. It's it's all doable. So there's just a lot of independent films, and I'm not sure the distributors, you know, a lot of the distributors that are very good will distribute these films, but the economics of these smaller films, it's very tough to make them make sense, you know, right. It's, it's very, very sort of, I don't even know what to say when like, a writer director will, you know, send me a script and say, Sunil, I know this isn't for you. But it's a lovely romantic comedy, over 24 hours of people who meet at a cafe quirky. And I raised 400,000. And you're just like, it's going to be very, very difficult to get to recoup unless it plays at a major festival. But you're not known. You're short, didn't put like, it's, it's, it's all I'm not. It's just weird thing that I always say like, it's impossible and doable at the same time. And going back to your What advice would I give, that is what I always remind people, it's totally doable, impossible, juxtaposed with, it's impossible. And remember that, and it's that thing, Linda said, in her book, don't ride a mule backwards, or a horse backwards, you know, look at the marketplace and understand how you're competing within that marketplace.

Alex Ferrari 35:45
I mean, I always give advice to filmmakers in regards to budgets, and I'm like, look, oh, I got a $3 million budget, I'm like, every dollar that you go over a million dollars in today's world, is it's it's gonna it to get it to recoup that money, not to make a profit, to recoup that money is so difficult. Adding stars helps certain things, how, but then you got to make sure your proper distribution channels, because if you go into the wrong distribution channel, you'll never get paid, and so on and so forth. So you're I mean, you've been playing in this field now for a little bit while you're still you're still dealing with the streamers and building other projects out there. Is there is there any advice you can give to filmmakers about how they can raise money at the What did you say like $1.5 million, because that's a sweet spot. That's a sweet spot kind of budget, depending on the genre and talent attached,

Sunil Perkash 36:33
I think you've got to put a lot of effort into making sure your project is unique, not just more of the same. I read way too many scripts sent to me by newer directors. It's not that they're bad. But they're sort of linear thrillers that you've seen before that really are a $10,000 $50,000 film, and they'll like look at No Country for Old Men, but that was the Coen Brothers, you know, like, it's quadruple standard. It's like, you know, what people who have established track records can do is not necessarily, and I'm not saying that in a bad way. But make sure your script is differentiated, elevated, I would probably say which I didn't fully get early on either my nd when I did this, but I've learned it now. Make sure it can play at some festivals, you know, don't try to compete with what the studios are doing. So don't try to make a million dollar visual effects film that competes with the Marvel movie because you're not going to win, you know, make it more we barely see the alien, you know, it's almost like two eyes. That's it really artistic. That would be my advice, and then that get a really good teaser, rip reel made or a teaser, shoot footage. But make sure it's really good because I get a lot that honestly, you're just okay, you know, they're good isn't good enough. And then, honestly, you got to get someone within the business, you got to get a cast someone attached. That's how you raise money, even on the indie level. You know, I've made three movies with an actor who I'm really love working with a guy named Drew vanacker, he was on Pretty Little Liars. The first film lifelike that, you know, we met with, we loved him, we put him on the financing was a little shaky. He laughs right now because he's like, he thought he came onto a finance home. But even these are always a little like, but once he was on, it was not that hard to raise it because there you know, it's a it's a huge show. And everyone's daughter, who we went to, it's like they're obsessed with it, and him. And so it was get a cast. And again, that budget was it was a million budget million two, somewhere in there. You know, a big amount of that budget came from the New York rebate. So when you're trying to just raise 600,000 It's not the hardest thing to get three people who want to get into film to put 200 200 200 with a cast, it's cast start with a piece of material and visual stuff, a visual reel that really excites people, you know, it's uh, it's probably for me the biggest. And again, I'm not trying to you know, anyone I know seeing this, I'm not talking about you, but I just get a lot of stuff. That's fine. It's good. It's,

Alex Ferrari 39:05
I mean, I think the conversation is like good is not good enough. Great is the beginning of the conversation. Yeah. And you're competing with other great. But that's, that's the start of the conversation. That's not the that's where the beginning is. And I mean, people understand that, like, Oh, this is a really good script. We've got piled, I've read 1000s of scripts. Yeah, that are good. I've read her good, great scripts that I'm like this put in this guy's hand or this guy's hand. As a director of put this cast in. That's an Oscar winning script. Like you did so good. I'm sure you've read those as well.

Sunil Perkash 39:36
Absolutely. Absolutely. And again, why is it unique? Because you do need agents and managers, you got to get a piece of tasks into it, in my humble opinion, before you're ever gonna really have money locked in. I mean, that's probably every independent film Toby every studio film to no one really makes the movie without knowing the cast unless it's an IP, like Hunger Games or Twilight or something.

Alex Ferrari 39:59
Right and there's There's a difference between backyard independent, like Richard Linklater says like, if you're gonna go make your backyard independent for five or 10, or $20,000. That's a whole other conversation, do whatever the hell you want at that, budget whatever the hell you want. Yeah, make art.

Sunil Perkash 40:15
It's, it's I, I know, lately, a lot of filmmakers, and especially after sort of last survivors, I'm getting a lot of indie filmmakers coming my way as well. And again, what I'm seeing is some of them make interesting first films. But again, they're micro budget films that played at festivals even. But their material thereafter, I just wished it was more differentiated from everything else. Never forget, the marketplace is probably my best advice. You know, I think it's very easy to get into this mode of, oh, you know, if you know, Chris Hemsworth read this, I know He loved it

Alex Ferrari 40:51
Will Smith joined forces, this will be an amazing movie

Sunil Perkash 40:55
I heard so many people tell me through the years, like Sunil, I know if Angelina read this, she would love it. And, um, I don't want to get into them, but you don't really know her, you know, her from interviews, you know, like, it's, she's a lovely, lovely person, but there's, you know, it's, it's a lot tougher to get cast, and get it going. And then once your movies done, make sure it's good. Once that's done, you know, make sure like, if you're not an editor, maybe don't edit your first film, you know, like, give up a little bit of the control. Like, you don't have to be debt directing, isn't dictating, it's making a great movie and know, when it's all your stuff. And their days, you're wrong admitted, you know, those are sort of my things I've observed.

Alex Ferrari 41:37
Now, tell me a little bit about, we've talked a little bit about your new movie, the last survivor, but how did you get that one off the ground. And I'd love that you brought back, Alicia from blast from the literally blasphemer in the class that she's now What a hell of a circle that you guys made.

Sunil Perkash 41:53
And it's um, it's such a hell of a circle. It's in what a pleasure to work with her. She's so good in the movie. And it's another script I developed from scratch with the writer. He was fascinated with preppers. And we sort of came up with this idea, which I thought was fascinating about like the idea of again, I'm giving a lot away here but a metaphorical apocalypse, you prepare yourself for that, without giving too much away about the movie. There's some reveals at the end of Act One. But it became a story about a father raising his son and a son's kind of affair with another survivalist living off the grid, and how that threatened a little utopia that we're creating. And the script always right away. Like the studio's really liked it. I had a lot of love the script at a very high level. But it was again at that time in 2017 1617. Somewhere there, this kind of genre film isn't really needed a studio unless like an eight a Guillermo del Toro wants to do it or someone really big, but you're not getting the biggest director in Hollywood, you do an unknown writer's first script. You know, that's an original script like that. So ultimately, I just finished by intervention, I really enjoyed a Dremel raise enthusiasm. I gave him a bunch of my things. He loved it. I gave it to Drew vanacker, he loved it. And that's where we sort of came together. And it was Alyssia UTA agent who thought is one of the best scripts he'd read, send it to her, had her meet, she loved it. I'd actually met Stephen Moyer at a table read on salt when it was Tom Cruise, it was a male before was a female. So they both really passionate and you know, we had a little ups and downs, the financing, then the pandemic put it on hold, but then it kind of came together. And we had a little window in December and I scotch tape the financing together as I put it, you know, and there we were in Montana, but I'll say I made three indie films. So on this one, it was like, you know, we were very aware of production value. And, you know, making sure we had everything we needed. We hired you know, Mr. Ray was great to work with he edited spy on his own. He was like, I don't think I should edit. This one. We got a veteran young guy that a veteran editor who just come off Palm Springs, you know, but really, really good editor who. And again, editing isn't what a lot of young directors think it is. It's never about the shot. It's about the story and the characters a Superman. And that's the problem. And again, Neil Travis, who won the Oscar for Dances with Wolves, edited one of the editors on premonition he would edit. Almost like playing a musical instrument. You just look at the footage, and there'd be not a rhyme or reason and you go to these things. And it would come together with a beautiful, lyrical way to tell the story. But it wasn't like thought like I like this shot and then I'm going to go to this shot. And that because he learned back on film, we get to figure it all out magically in your head. Otherwise you're slicing forever. That's what Bradley was and this movie was you know, we got you know, I jumped on a sword with a color correction with all these different people. To like, really make sure we made this movie. You know, it's a, it's a modestly budgeted film. And I learned from my other three films, look, they've all done okay, one sold a Lions Gate, the other to send a dime. But I wanted this one to impact knowing what I knew now versus then. And we were just, I mean, we're so fortunate to world premiere Fright Fest, they flipped over the movie, in Leicester Square in London, we played at Leeds International Film Festival vertical, a top boutique distributor came in, in a very, very real way and souped it up. And we're, you know, the cast loves it. Alyssia it's one of the great pleasures of my life to work with her again, she's one of the sweetest, most talented joys as his lawyer by the way, this was a cast and vanacker He and I, you know, we're good friends, we're doing a bunch of things together in the future. It was sort of a dream to see this cast common, you know, they all had triple bangers, little tiny trailers that you know, is not really enough for, you know, anybody that conditions tough shoot in the eye hole, you know, you know, there's a scene in a cop office where that was, you know, a empty building where there's no heat we were in 30 degrees indoors and I never got complaints from any of them. You know, it was beautiful to see them really roll their sleeves up to do an independent film. And that's another thing I would say is make sure you have a cast there who understands what they got into and gives it their all.

Alex Ferrari 46:32
Yeah, because if you if because if you've got someone like your elegant Alicia Silverstone who was you know, maybe she was used to Batman level budgets, and she shows up like what do I have a triple bank with? What's going on here? Like what why is my where's my latte? If you have someone like that, who's not aware of the situation they're going into. Why is it so cold? What's good, which happens if you don't do that properly you that kills your movie,

Sunil Perkash 46:55
It kills your movie, and even when the movie is finished, like they understand that like it all rests on us banding together and promoting it vanacker And Moyer actually went to the world premiere in London unless he was shooting are filming the need to Del Toro and Justin Timberlake so she could, but she did all the press back. You know, they were all so supportive, which is beautiful to see, you know, an indie film is like planning a dinner party with people you love. Like, if you put the love in it, you can get very far.

Alex Ferrari 47:22
Now I'm going to ask you a few questions I asked all my guests I think the first question you've answered the the advice that you would give a filmmaker we've talked we've talked about that a bunch. What is the lesson that took you the longest to learn whether in the film industry or in life?

Sunil Perkash 47:36
Let go of your ego. I mean, I've learned it years ago, but let go of your ego. It's a always remember humility. And, you know, you know, as long as people deserve it, just never make it about your ego.

Alex Ferrari 47:52
And three of your favorite films of all time.

Sunil Perkash 47:55
So many but you know, Dances with Wolves, Star Wars, Terms of Endearment, Titanic, Schindler's List, Color Purple rear window, I mean, that's, you know, I love moving movies. You know, I'm probably not the indie guy, although I love I love independent film, but like, with a little bit of a, you know what I'm saying? Like, I love world building as well.

Alex Ferrari 48:18
Right. And that's one thing you did with last survivor so beautifully. It's I mean, that does not look like a $1.5 million movie. I mean, the production value because you shot in Montana, and you have these Vasques looking things, it does add a tremendous amount to the lesson for everyone listening. Like if you can get into nature, it adds a lot of production value to your movie.

Sunil Perkash 48:37
It's Montana was, like, shoot there. It's beautiful. But we had a DP who really he came from Peru. And this is a good example of a minor thing where it's a brilliant DP Julian knew what he was doing. He needed this wanted this. He loved it. He wanted to come to the US and do this. Find the right DP. I think a lot of first time directors always have their best friend who's a very common thing because you know, of course, Shay, don't put your best friend on don't put your friends on your movie. This isn't again, it's not a social thing. Really good production designer Sam Knighten back who again, first feature and Mona Mei who did the costumes on clueless and enchanted. She brought really good costumes to the table and we just had even hair and makeup like really art. We have artists who didn't care about what they're being paid and they understood what they were doing. And they loved it. And that's so important.

Alex Ferrari 49:29
So what you're saying is don't hire a DP who that who just started started lighting because they own a RED camera is what you're saying?

Sunil Perkash 49:36
Yeah, exactly. Or because they're your good friend and you know, it's the first time you're leaving to go on location and it's a lot of, you know, just, you know, again working with like Phillip and Robert Elswit shot salt, so it's like I've worked with some of the biggest and best DPS out there. Make it about the movie. First stop. The biggest thing even when I was younger on blast like Alyssia laughs She doesn't remember me that well, or at all I showed her pictures, I was on set. But I was probably a little bit like so into this my first movie on with big stars, and you don't get what you need done which is focused on the work and it's a hard thing when you're younger your ego your self esteem, wanting validation, but focus on the movie, it's all about the movie. And the validation will come years later. And then we're gonna get the validation of boards, you

Alex Ferrari 50:27
Now, where and where can people watch Last Survivor?

Sunil Perkash 50:32
Last survivors is playing on all the intensity theatrically, but it is on every digital platform, iTunes, Amazon, you name it. And, you know, it's again, we Alyssia you know, she's been all over promoting the film. It's just so great to see a little film getting this kind of impact I have, it's, it makes me want to just you know, get the next one up and running and you know, do it all again, and even more.

Alex Ferrari 50:58
And where and what's up next for you?

Sunil Perkash 51:03
Obviously enchanted 2 enchanted is coming out later this year. I've got a movie and other movie with vanacker It's a very cool science fiction film with this cool director who directed a Superbowl ad and short one at Palm Springs. Then after I have another movie with Alan Richardson, He stars as Jack Reacher he is a very very talented director and we have a movie with him that he'll direct co star with drew that we're getting ready to let go out with as a package you know, and then further stuff down the road but that sort of the back home and travel back east are sort of the two next ones and then disenchanted coming out later this year.

Alex Ferrari 51:39
My friend You seem like you're busy, busy guy and it looks like you love what you do. So I appreciate you coming on the show and dropping your your little knowledge bombs on us today. So I appreciate that my friend.

Sunil Perkash 51:51
And you know, thank you for having me. It's been a pleasure.

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IFH 555: The Frankenstein Self-Distribution Model with Ryan Templeton

Today on the show we have filmmaker Ryan Templeton. Ryan has been developing a “Frankenstein” self-distribution model for the ever-changing filmmaking landscape. Though this interview was recorded before the pandemic it seemed almost Nostradamus-like in its tone.

Ryan and I discuss the changing Hollywood landscape and how indie filmmakers can take advantage of new opportunities that are being created in the vacuum left by the studio model of doing business.

Enjoy my conversation with Ryan Templeton.

Right-click here to download the MP3

Alex Ferrari 0:00
I'd like to welcome to the show Ryan Templeton man, thank you for coming on the show, brother.

Ryan Templeton 0:14
Yeah, man, great to be here.

Alex Ferrari 0:16
We're here to talk about distribution and how to make some money with film in the film business, and your unique approach to it. So we're gonna get into the weeds here, everybody. But before we get started, how did you get into the business? Because I, I heard through the grapevine High School, the musical or something. So please explain yourself, sir.

Ryan Templeton 0:36
Yeah, so I so I started actually at the gateway drug, right, the gateway drug which is acting, that acting bug bit me and I mutated into a carnival freak. And, you know, I started getting a break where I just fell down this, this well, where I just love this business. And I had an opportunity to be in High School Musical. And I did, the best thing to come out of that was that it became a South Park character that when they made fun of when they made fun of High School Musical, they have my character. It basically turned into a South Park character. It was actually yeah, it's that's probably the the highlight of my entire life.

Alex Ferrari 1:16
You, you've arrived, Sir, I don't even know why you're speaking to me so

Ryan Templeton 1:21
Well, you know, the reality is behind it is that once you kind of get into it, and you start to like, see the all the back end side of things like so once you get on the set, you realize kind of how small the actor is, you are the face of the franchise, but at the end of the day, like there's tons of things that are happening kind of all around you and what kinds of things that are happening before you even get there. And after you get there. And so, for me, I just found that I was just fascinated with this whole process. And I really wanted to understand the whole thing holistically. So I started writing, about the time actually that I was in high school musical, which was years and years ago, I don't even remember 15 or more years ago, probably 17 years ago, actually. So I started writing and creating scripts and things for myself, started doing short films, started producing those things started acting in them. And I knew how to edit. So I started doing the post production piece as well. So that's kind of what I ended up. Getting into how I kind of got into this game.

Alex Ferrari 2:28
Yes. So and you you reached out to me, a friend of our Rob Hardy actually reached out to me said, Hey, I had this great conversation with this filmmaker about this new business model, that I think you really should talk to him. So we spoke and I wanted to hear I want you to explain to the tribe, what is this new distribution business models that that's making money or can potentially up filmmakers make money?

Ryan Templeton 2:55
Well, it's not necessarily a new distribution model. It's a Frankenstein of kind of the traditional the traditional business model and the business model that we're now in. So I think it's probably best to talk about maybe let's just go to the traditional business model is getting blown up and you've got an episode about that, which I would encourage people to go and check out. But essentially, the the theatrical exhibition is, is basically going away for the major studios, that is not part of their their business calculus anymore. And so, look at Disney, for example, Disney owns 47% of the market share, but they're only going to create 17 films. So that is not enough to cover all those weekends. And that's only one segment of an audience. And so, you know, the president of AMC, Adam, Aaron basically says like, we need more movies, right? These major studios are in a 16 week or 17 a week, you know, weekends a year. And, but that's not servicing, what is our theatrical exhibition. And so we see reboots, remakes, sequels, tentpole franchises, all this, you know, regurgitation of old IP, because that's the easiest thing to market. But what we're realizing is that, that audiences aren't engaging with those things because the as we become more and more digital, right, you and I are talking right now like not in the same room. And and that's amazing, but what we're actually finding and I this is my background is in marketing is that we want human connection. And so that's what people are engaging with, if you look at online, the influencers, right? We want to connect with human beings and our theatrical spaces is actually a good place to do that to be shoulder to shoulder with somebody enjoying the same thing because when you hear them laugh, right, that gives you you know, that serotonin that makes you feel good and feel like you're part of a community and that's what we need. But those big businesses can't compete in that space because they're not human. They're not human. There's though, who's the face of Warner? are just nice, apparently. You know, Disney, exactly. I mean, it was Walt, but back in the like, but we don't have that face anymore. And this is, you know, and so people want that thing. And so this is why we engage with actors and celebrities, because that's what draws us to things, right? So we recognize that that person as a vehicle of empathy, it's the the protagonist, or the antagonist, or what whoever it is, that is in this film that you, you, you relate to, that's who you travel through the journey of the film with. And as you see, and recognize those people more and more frequently, even though you don't necessarily know that, like, I, again, I'm sitting here chatting with you, I listened to your podcast, and I think you're doing you do great work, right. But I feel like I know you. But this is only that, you know, the second or third time that we've ever chatted. And so you you are a vehicle for me, that that I imbue you with a certain familiarity. And so it's the same thing with our films, the that's why you go out and you get, you know, talent that people recognize it doesn't have to be a list, you just have to recognize the talent because that's how you bring the people in, it's this is my trusted vehicle for how I get into the film. And so independent filmmakers then have a huge opportunity in front of them with the theatrical space, because the the, the major studios are pivoting a huge amount of their resources away from the theatrical space into streaming. And with that, they're gonna now have to start creating crazy amounts of content, almost unsustainable amounts of content. And you look at Netflix, I think is somewhere 1,000,000,015. And then they added to 2 billion just recently. And you can expect that basically everyone is going to follow suit to some capacity, I think Apple is at 8 billion. I heard peacock is somewhere in that 7 billion, you know, Paramount network, and HBO, Max and all these content providers, have, they have this giant catalogue, that's going to get people to start the subscription. But the only way to keep people is new content. And so their business calculus inside that is going to be two things. Does it bring me new subscribers? And does it retain the subscribers that I have? That's it. That's all those business models are going to care about. So and you see this with Netflix, as they dial up the spend on their original series. They dropped a lot more stand up comedy specials and kind of, you know, mid tier documentaries and things like that things that are low cost for them so that they can always have something new.

Alex Ferrari 7:52
Every week, there's a new standard. This is you.

Ryan Templeton 7:55
I mean, man, you how much content do you put out just to maintain the audience you have now? I'm not even kidding. Like, now scale that?

Alex Ferrari 8:03
No, yeah, I don't my spend was 8 billion last year. I'm thinking about a 10 billion on my content, but I'm Miko, just nine I'm not sure yet. But I know that a bit. To be honest, on a business standpoint, one of the reasons why I've been able to really penetrate the audience that I'm going after, which are filmmakers, screenwriters, content creators, is because of the massive amount of content that I put out and the massive amount of energy that I put out on a weekly basis that nobody else has really tried to do or figured out how to do the same way I do it or with the way I do it. And it's that the same model works with what this what the studios in the streaming services are doing. I'm just doing it for less than a billion dollars.

Ryan Templeton 8:43
Well, we don't need you shouldn't also discount the fact that you are doing this genuinely right, like correct. So you are you are the face of your franchise, indie film, hustle is not anything other than basically Alex Ferrari.

Alex Ferrari 8:57
It'd be, it'd be hard to sell indie film hustle without me. So like, if a company came in, like, you could sell Disney, you know, you could sell Apple, I mean, on who'd buy? But you know, who could afford it. You know, you could sell Netflix, but that, but I'm glad that I'm putting into film hustle in that category. So I appreciate you. I appreciate that. But no, it's very difficult to sell this this business without me attached to because I am the face of the business. And that's what makes the business run. And there's many, you know, many companies that do that. And I know like there was a couple other other brands within our niche that tried doing that. But when they lost the main guy and YouTube shows happen all the time where the YouTube show host changes and everything drops. Yes, there's attach that person

Ryan Templeton 9:42
Well, and this kind of goes into exactly what you always talk about, right? Like you talk about the niche, right? Well, the niche is the people who look at Alex Ferrari and go, this is the dude like, this is the guy right? This is the guy whose material that I want to see. And so filmmakers do need to focus on the niche but what niche people Want is actually to then project the thing that they think is niche into a wider space. Right. So a good example, which I try not to use, but like Napoleon Dynamite, right, Napoleon Dynamite, and they use this film all the time to be like, Look, Napoleon Dynamite was maybe

Alex Ferrari 10:20
It's an outlier. It's an outlier. But but the principles are solid.

Ryan Templeton 10:24
The principle behind it is solid, right? Because what is the point of Napoleon Dynamite. It's about a small town in Idaho. And so that's a very niche content. But what that content did is it created a funny affectation of basically like, who these people are. And guess what, those are the people that grabbed on to it, and said, this thing is hysterical. This is about us. And they projected that out into the world. And I mean, everywhere in the world.

Alex Ferrari 10:52
It's same thing with Big Fat Greek Wedding. I mean, I mean, that was another one that was just like, oh, it's about a Greek family, like, no, it's about every family, and then everybody grabbed on to it. And then it exploded to what it became. It's all it's all relative, you know, I actually use napoleon dynamite in my new book, The Rise of the entrepreneur as a model. And I even say like, this is an outlier. But the principles of what happened here are sound, as opposed to Blair Witch Project, or paranormal activity, which were complete lottery tickets, and cannot be replicated. But the concepts behind a Napoleon Dynamite or Big Fat Greek Wedding can be replicated if you use the base concepts correctly. And there has to be a little bit of lightning strike to make that work as well.

Ryan Templeton 11:36
Yeah, but any successful, any successful property has some sort of lightning strike to an extent, right. And that's why because it's such a risky business, like, you look at best practices when it comes to best practices of the business. So just because we're independent doesn't mean that we should not look at what the industry does. That's best practices. And if you look at just the traditional model, what they're doing is they're diversifying their risk across multiple properties. So it's are you familiar with slated? I am sir. Okay, so slate, it has like this rubric, where they basically are talking about independent films and theatrically released independent films, they do a study from, can't remember the dates, I think it's 2012 to 17, or 18, or something like that. But basically, what the they show is that the number of winners and losers at the box office are about equal to about 50%, which shouldn't be terribly surprising, because those are businesses that have actually gotten to their point of sale, which is the theatrical space. And the losers make back, you know, on average, you know, about a point, two, five ROI, but the winners are making back like a 3.35 ROI. So if you put those things together, right, the the overall is a 2.41. ROI.

Alex Ferrari 13:00
And for everybody return on investment, so everybody knows what ROI is

Ryan Templeton 13:03
Yeah, right. Yeah. Yeah, and that's, and so the 2.4 is a decent return. Now, people who invest, they want like the forex and they want the 10x, and they want these giant returns. But a 4x can happen if you have just one of those kind of, let's say you made four films. One of them's a winner, one of them's a loser, one of them is where one of them is a loser. And the rubric basically, is that you would get 2.41 return on investment. That's what sleds data tells us. But investors want that for X number. So you would really need to hit a homerun in one of these things in order to hit that four, or even a 10x. And those are unicorns, right. So if you want make money in the film industry, then you just have to make lots and lots and lots of films. And that's what, that's what everyone says, right? You just have to make lots lots of films. The problem is, is if you don't make a great first film, it's really hard to get your second and it's really even harder to get your third, especially if these two didn't do well. And so what happens is our artists get one chance. And so we put all this pressure on these artists to make a film that's going to give them a career. And that's not fair. Especially for first time filmmaker, that's not fair. Like my first film. Yeah, I would hate to have that be the only thing that people ever judged me on and, and the same sorts of the same sort of pressures put on everyone. And then once you have that first one, how do you get the second one because now you want to try and scale up? You want to try and keep moving the ball forward. And so what we ought to be doing as independent filmmakers, and this is the business model is creating a career play the long game. So get four filmmakers that each have their own story to tell and You work together. But you have to work within the model that exists. So how do we value what a film is? Now we're talking value, what's the value of a film? Well, we know the value of the film based on the budget, because we always talk about the budget of this film is X amount. Budget and cost are not the same thing. It's not the same at all, my budget could be $12 million, but I only ever spend $3 million. So that so that's the value is 12, the spend is only three and how do you calculate the value. So you calculate the value by taking the script and going through it the way that a line producer does. So this is what all the studios do. They go through and they say it cost me X amount of money based on the DGA rules, the WGI rules, sag AFTRA, IRC, and they go through the whole thing, like I absolutely need X amount of things for this film, these are the hard costs and then they make phone calls. And they basically get the bids for what these things cost. And then when the film is actually made, they put those real costs to the film, at the end of the day, and then they know exactly what that film budget is. But it doesn't necessarily mean what was spent, they'll spend on the things that are hard costs, right? They'll spend on you know, renting the equipment, they'll spend on talent, Visscher, the talent and they'll spend on those things they absolutely have to have, but they already have an infrastructure. A lot of these major cities have an infrastructure, so they're portioning. It's an apportionment of their actual people that are inside that is creating this thing called soft money. And soft money isn't like a tangible hard asset. It is Alex Ferrari is working for Warner Brothers at $100,000 a year. But on this film, he is the writer and the director. So you get the DGA minimum, and he gets a right, and he gets a game. And both of those are going to be a combined are going to be somewhere in that, you know, 160,000 or whatever. So because I only pay you 100k A year is my employee, I've created 60k in soft money.

Alex Ferrari 17:18
Okay,

Ryan Templeton 17:19
See, so so you can do this same sort of thing at the independent level. And at the independent level, essentially, it's the same thing. I go through the script, I find the value of the script, if the value of the script is $2 million, which is still a low budget film, this is, you know, and people go $2 million. Yeah, if you're spending $2 million, yeah, you should throw your hands up there and be like, That's ridiculous. But independent filmmakers don't spend the $2 million, they spent a fraction of that because the $2 million value on the film, and you play within the rules of the guilt, because at the end of the day, you want to sell this film, you want to take it to theaters, you want it to live on a streaming service, all those major players play nice with the artist skills. And the reason they do that is because that is the bread and butter of their business. Without the artists, they don't have films. And so it that's what we have to start to talk about is that you play nice inside this budget, but you can dangle the rules to work in your favor. And you do that by creating soft money.

Alex Ferrari 18:23
So I'm confused in regards to the valuation of the of the product. So if you're if you're making a movie for 100,000, and your value yet is 2 million, I still haven't heard the way to do that.

Ryan Templeton 18:34
So all of the positions have to be filled, right. So everything that that is on a film has to be filled. But if I give you a position in writing that you can do that in pre production, and you're my writer, and then I bring you in as my director, and then you are covering two positions, I only pay you for one thing, right? So you get four kind of predator filmmakers together. And you run basically these, you know,

Alex Ferrari 18:59
So you're getting more. So basically the bottom, the model you're talking about is you're creating a bigger bang for your buck. So someone like myself, who can come in, right direct produce, edit, DP bring in their own camera gear, I'm bringing a tremendous amount of value to the project that doesn't install money yet, which is all soft money. So basically, when I made my film on the corner of ego desire, when I made it for about $3,000, hard costs, the value that I presented was probably anywhere between 50 to $100,000. Purely because of all the stuff that I was able to do. As if as if as someone coming into that thing, that's great, but I'm not sure how that how Okay, so continue with your process because you asked me to poke holes so I'm going to poke holes if I see something

Ryan Templeton 19:44
Absolutely. So the the point is like if I get let's say I get for Alex Ferrari, so I get my coning.

Alex Ferrari 19:51
That's impossible. That's impossible. That's impossible, sir. There's only one of me. Obviously,

Ryan Templeton 19:55
There is only one of you. We'll get we'll get some.

Alex Ferrari 19:57
If there was if there was four of me I would rule A world. Let's just put that straight up.

Ryan Templeton 20:03
Okay, so we'll get one of you and then we'll get kind of the second tier Alex Ferrari is it

Alex Ferrari 20:08
Their just copies sir copies of their copies of every copy becomes less and less hustle, because it just degrades by the copy. It's kind of like that old, low to that old movie with Michael Keaton. Multiplicity.

Ryan Templeton 20:17
Multiplicity. Yeah. So we multiplicity, Alex Ferrari here, and then. So we got four of you, right. So now think about all the positions you're going to cover, right, you're going to write, you're going to direct, you're going to shoot, you're going to produce, you're going to make the light all your edit, you're going to do color, you're going to do all your di t, you're going to do your data management, you're going to do everything I need to do your sound design. Well, now, I only have to pay for employees to get all those things, how much did all those other things cost? Now, I'm going to ask you, you for to do that for two years and make me four films, each of you get to run the helm at four films, you do it over the course of two years, now I'm going to pay you your minimum, I'm going to pay you and Alex to and Alex three and Alex for the minimum amount of money you need to survive. And what's going to happen is you're going to see that the difference between what you should have made if you were writing, directing, producing and doing all these things through the unions, what you should have made that giant gap is going to create a huge amount of soft money. That is what you own as, as the filmmaker, right. That's your basically your deferment. And so what you do is then you actually get the hard money to pay you and Alex to and Alex and Alex for you get that hard money for your minimum basic living those that money from an investor, and you pay that money back first. So if you're let's say your minimum amount you have absolutely have to have is $50,000. Now I'm making a movie that might cost me, you know, $2 million. On paper, I have these four people who are creating this huge amount of saving, so maybe a million dollars in savings. So I basically have you guys all for $200,000, I'm saving a million dollars. Now I only need $800,000 In order to make four movies. Because you're going to work for you're going to work for two years on that on that salary, essentially. And that's

Alex Ferrari 22:20
Okay, so you're basically creating a slate of films and basically you're hiring everybody salary to create these these forms of to create these products. So it'd be it's, it's it's simple economics, basically. So as opposed to hiring our freelancers to build your and I always use this olive oil business. So if you if you hire out freelancers to build the bottles, bottle that models do all this and that. So like when I had my, when I had my olive oil company, which again, if no one has heard of this, that's a whole other story for a whole other day. But when I had my olive oil gourmet shop, I had staff, I, you know, I paid them a salary, they sat there and they bottled olive oil by hand in my my factory, which was my my store. So by doing that I was able to create based on paying them an hourly rate, how many bottles could I fill? How much product could I create, based on the hourly now if I would have paid them per bottle, or per groups of bottle as a freelancer, the value wouldn't have made sense. This is right. This is basic economics for any business when you hire a salary versus a freelancer or contract worker, but you're trying to create that model within a cinematic slate of films

Ryan Templeton 23:32
Exactly. And within the independent scene because correct, we talk about independent and part of the problem is that we branded ourselves as independent. So that literally means by yourself. We really, really

Alex Ferrari 23:43
Independent should be independent of the studio system, independent of the system, not independent, like I'm all by myself, somebody had

Ryan Templeton 23:49
But we but we branded ourselves that way, right? By being Renegade and kind of being like solo entrepreneurs and this sort of like look, look at me run around with all my gear all over my body.

Alex Ferrari 23:59
I don't know what you're talking about. I've never done anything at all ever.

Ryan Templeton 24:03
Yeah, there's I'm sure there's some behind the scenes.

Alex Ferrari 24:06
There's a picture of me on this is Meg with like this huge rig with a camera and the mic hanging. I mean, literally, if I had a broom up my butt just like I start cleaning the floors while I shot it was insane.

Ryan Templeton 24:17
Well, that's but that's the whole point. Right? And so as you have this, this independent kind of branding that we give ourselves that we feel like we have to work alone, but we don't in fact, it's actually so much better to work with multiple people because if you put everybody in an equity position, so like I work in post production, you you worked in post production and you know that post production is a service based industry correct. So they come to me and they hand me a film and they hand me money to work on the film and I edit in the you know, we do the assembly or we do whatever we do in the the online, the color, whatever it is that we do the effects. I get paid for that service. I owe nothing when it comes to that film. But the only way to actually scale up your business is to own a piece of equity. And that's, and so what happens is then if you take the the savings that you had in yourself money, that becomes your equity investment in your film. And so when I turn around and I go out, and I raised this at, you know, $100 million, or whatever it is, I then can turn around with that same group of filmmakers and make a very, very strong claim that 50% of this movie actually is mine because of just the equity play.

Alex Ferrari 25:31
Right. And the one thing I've always said multiple times in the shows that if someone showed up with half a million dollars from me, I wouldn't make 10 to 12 movies. With that half a million dollars, I would not try to make one movie, I want it because making a movie is like pulling up pulling a slot machine. So I would rather have 12 shots as opposed to one shot to

Ryan Templeton 25:49
Yeah, sit down and play some hands of poker, right? If we're gonna play this clip, let's not pull the slot machine. Let's play the game. Let's learn the rules. Correct. And let's have a strategy. Shocking. Yeah. Amazing. And, and then, and then place your bets accordingly, right. So if you know that you got one that's a little bit soft in in the slate of films, that's fine. Just do that one as best as you can recoup as much as you can, it can't be zero. But then do the next one. And then maybe you're going to want to gamble a little bit more on that one. And so what you have to do with these films that say, again, I'm using four because it shows you know, you failed, yeah, you can do four films in two years. And you can tolerate any people for two years at a time.

Alex Ferrari 26:35
I've met some people in the business, I'm gonna say I'm gonna call shenanigans on that one. No, you cannot. But you can pick them, you get to handpick them. And if someone has to go, they have to go and you hire and you play somebody else in there. And it's just part of, it's just part of what you're creating. So you're basically just creating a production company that has a slate of films where you're hiring crew, you know, that can do multiple jobs. So like, you know, if you hire a DP, it's a DP will own their own camera, their own lenses, their own grip truck, maybe you and you pay them a salary position where they're getting general, they're getting a steady income guaranteed every day, you know, for months at a time, and something that's going to make sense for them. And or some sort of equity in the project that they're creating, and kind of making it more of a communal way of making films on the making side of it actually producing the product is that basically what you're telling me?

Ryan Templeton 27:29
Basically, yeah, and so because that person, you know, that DP would get hired on maybe one film a year or one every couple of years things? You know, that's it, you know, what I'm doing is, I'm guaranteeing that you will work on at least two films for the next two years. So I'm guaranteeing that that salary. And so then what I'm doing is basically saying your value is based on the DGA, the Directors Guild of America, what you should make working on this, what's the least amount you're willing to take everything that you create in soft money becomes your piece of the equity in the overall budget,

Alex Ferrari 28:06
Which now, so I understand what you're saying. So it's, again, the basics is you're just creating more value by leveraging time and amount of films, and you dialing down was found as well correct. And you're dropping the budgets. Because of that, you're just, you're just being smarter with your money, which sounds great. And I agree with it, I agree with the concept. So the concept of actually, production of the film. Makes sense. And it's something that I've done many times in the past, I haven't done a slate of them, per se I've done it one offs. But if you you know if i People always ask like Alex, why don't you make like five or six movies a year at your budget range, which is gonna be under $10,000? I'm like I could if I want to, but I don't I'm busy doing other things right now. But I could easily do that without question because I have the infrastructure to do it. I have crew that could do it with and your model, I could easily bring two crew members that I work with, and they would be on board without without question. But the question I have for you then is the production is great. And you're able to make your movies at a much more affordable rate. What is the business model to recoup? What is the distribution model? And how can you generate revenue from these films?

Ryan Templeton 29:16
Okay, so yeah, that's great. So essentially, what you're doing is you're going to do kind of a, your day in day is going to look a little bit and I don't know how familiar your audience might be with day and date release. But that's basically you drop it into a theatrical space. And then you put it on a transactional Video on Demand, which means you're paying to either rent or buy that property. So your theatrical, you just go right to you can just go right to exhibitors, and say, I have a finished film. This is my feature film. This is what it looks like. This is Susan, this is the trailer, there's the chiar and they will say yeah, you know, let's do a 6040 or 5050 at the gate. And you show that there's actually like people in your community that one audience see honestly an Audience Yeah. And so that means you have to do that. The work ahead of time to get to that point, but essentially, you're distributing it either directly to the theatrical exhibitors yourself, or you just partner with a theatrical distributor who already exists in a space who does independent films. And there's tons of them that there's tons.

Alex Ferrari 30:16
Yeah, it's always gonna say this. And this is something that I think is one of the big kernels nuggets of gold that you're throwing out there is that there is I do truly believe that the theatrical experience is not a growth industry. For as a general statement, it is not where everyone's going. It is not where I mean tickets, I've either flattened or r&d r&d declined, the occasional big tentpole will maybe jump that number up. But people aren't going more to the theaters, they are watching more streaming content. They're also not renting or buying as much as they used to that that's a holdover from the video store days. And the as the new generations are growing concepts of renting and buying, of buying the movie is pretty awkward, because like, you could just go to Netflix or Hulu, or one of the many streaming services to watch. But the one thing I want to bring out here is that there is a big opportunity for independent filmmakers to fill the void that the studios are leaving behind in the theatrical space. As crazy as that sounds, if you use different models, like I talked about in my book, like the regional cinema model, or being able to bring in an audience, and you can target audiences, or if you go after a niche, and you can prove that and it's the I just released a podcast yesterday on film intrapreneur, which was about how the documentary awake, the life of Yogananda did gangbusters theatrically because they were able to target the audiences of followers of Yogananda in theatrical throughout the country and throughout the world. So there is a huge market there, do you have any advice on how to get into those Viet in those theaters, without, without a middle without a middleman to I would prefer not to go to the theatrical distributor

Ryan Templeton 32:01
This is and this is the thing is like so traditional, you needed to have like a sales agent, someone who's going to help you could roll the sales, right, but because you are your own brand for each of these movies, right, you are the filmmaker, so you are the brand. So what you should be doing with that is be building up the audience that you're going to carry with you into these theatrical spaces, which means, you know, building up that following either on social media platforms, or even a Patreon, a Patreon could actually be your TVOD that actually is realistic to have a Patreon actually be your look at and drop me a buck every month for five bucks every month. And I'll give you all access to everything that I do behind the scenes. And you create kind of like almost like a like a corridor crew. I love those guys put them, you know, kind of like but sure showing how the sausage gets made behind all these films. And then that becomes valuable to an audience who wants to learn about filmmaking, and how this thing was done all the way from start to finish. So that's how you can own your TVOD. Now, if you go to a theatrical space, you can do targeted analytics for a specific theater. There's a company called comScore. If you're, if you're familiar with them, and you can literally go based on look this, this exists right here. And all the films all the comparable films that I have, my films are like this have performed really well in this area. So that means that my demographic is in that area. So now what do I do? I pump money within, you know, maybe 1015 miles, I'm not sure what the exact mobilization rate is around this specific theater, but you start pumping your marketing dollars into that actual radius demographic for those people. And you try and drive them to that one point of sale. And that one point of sale, whether it's successful or not, it doesn't matter, because theatrical is just about marketing. It's just about amplifying the voice that you have. So as soon as my film goes to the theaters, I now have that much more street cred. Right. And now, I am a poster that someone walked by as they went up to the go and see whatever Disney was showing, they saw my poster in there. And then when they see my poster, when they're scrolling, scrolling through Hulu, or Amazon or Apple TV, or whatever it is they go, Oh, I recognize that. That marketing spend that I had called theatrical now causes them to click on it, and that creates revenue for me.

Alex Ferrari 34:26
Yeah, it's just about the model is is it makes sense but the ROI is the issue for me because for you to do a mark, if you can break even on the marketing spend, meaning that if you can break even on theatrical sales, whether that be through actual box office, or actually selling merch, or some sort of ancillary product lines while doing that screening at either conventions, or theatrical or whatever you do, if you can break even or actually make a profit at that point, then this model makes sense. But if you are losing money theatrically, and then you're hoping that people People that happen to pass by look at a poster, or yeah, you stick out. It's gonna be rough.

Ryan Templeton 35:04
Right! But you're not talking about a huge number at $2 million. Like you need 50,000 people to see this movie. That's a lot of people. 50,000 people Yeah, but it's, it's not a lot of people, if you actually turn these things into like events, if you're going to a city, and and you're running an event on a Friday, Saturday, Sunday, and you're going to be there for a q&a afterwards.

Alex Ferrari 35:26
Yeah, you're touring, you're touring. Basically, you're going on tour with the movie. Yeah, it you're, you're basically frankensteining, like you said earlier, you're frankensteining, a bunch of different models trying to put something together, that makes sense, you're taking the best of every little bit trying to put together this entire model. So I understand.

Ryan Templeton 35:45
So because there's multiple Alex's involved in this right one, Alex can be, you know, running their premier event in Philadelphia, and another Alex can be running at the premiere event in a different city. And you can kind of be grooming those those, those markets. And so after you've done that weekend, you've now saturated the market with, you know, maybe two or three or four screenings, and they've got to see you face to face. And there's a reason to come out because it's an actual event, they can get their photo taken. And you saturate that market with maybe 3000 People that are now out there talking about this movie, and they're bringing in new eyeballs. And then the theaters actually want to do a split with you. So if you had to, for wallet for just your little events, because they're like, we're not sure we're not sure that's fine you for a while, just that one. But the theaters need more movies, they just simply need more movies, and they need it for more demographics. And so if you say, like you're been saying, if you you niche down and you know that niche, and you know how to get to them, and you know where they live and where they are, and you can actually mobilize them to the movie theater, then you can put that in front of them. And then there's a whole reason for them to go out into their communities and say, you know, that niche I like, this is a movie about the niche that I like, and that's the word of mouth marketing, or what they call buzz, that actually brings new eyeballs to come and see that. And the the theaters love those kinds of deals, because a 5050 for them is a better deal than they're going to get from any of the studios,

Alex Ferrari 37:12
Right. And the thing is that again, everything you're talking about really does come back down to the riches are in the niches like it is about bringing niching down you're not doing for movies that are broad spectrum, like a romantic comedy, a generalized drama, you know, a generalized horror movie or something like that. You're creating very niche product for niche audiences within this model, which right now you've now now you're not hedging your bets even more, because now you have an audience that you can actually reach. As opposed to creating Oh, I'm just going to make a romantic comedy for $100,000 with no stars in it, and hope somebody finds it like that's you, you'll die. It's over, it's dead. But I do i

Ryan Templeton 37:53
But you got Sorry, what you need you niche down to a place where then you you provide them with material that they then want to announce correct as if if you niche down and it's only something that can be shared within the niche, it's really only got that narrow mountain. And you can do that and make money in directing, but the way but the way to make money in theatrical is actually to grab the niche, and then have the niche want to tell their friends who aren't in the niche about it. That's the word of mouth marketing. That's the piece that creates those 4x and 10x films, that then can carry your whole production slate, and so you're niching down with the content on the screen. But then, in this sort of model, again, if you're showing how the sausage is made on the backside of it, then those people feel the same sort of reciprocity for the person who's sharing that information with them. And they're potentially paying you here in your transactional video on demand or Patreon kind of style window. And then they're also paying for you inside your theatrical window and they're mobilizing themselves and friends, when you come to town with the events. And you you know, you talk about whatever it is if it's the vegan chef, right, you do the vegan chef seminar, you bring in the you know, a vegan caterer to the premiere? Yeah. You know, and have them sponsored the event. And those are the sorts of things that you do at but the you're not going to pay that vegan chef to come there. That's free marketing for them. They're gonna love that. Right. It's a it's a movie, but that's the thing about our business is it is the sexiest business, because everyone wants to be involved in it in some way, shape or form. And because it elevates everything you're doing now. Go ahead. Yeah, you have a question.

Alex Ferrari 39:39
You know, so it's, it's, we I want to just kind of reiterate what you were saying in regards to the, the kind of the reality show style process of explaining and showing you how the sausage is made, you know, to give everybody listening An example is my film on the corner of ego and desire. I've been talking about this movie for better part of two years now. At this point, and people have been asking me left and right, like, when are you going to release it? When are you gonna release it? I've been busy. I've been busy is coming out in January. But the point is that I've talked about this film so much, and it is so perfectly positioned for my niche audience that, you know, now people are dying to see it and also consume other products or other things that I'm creating about it. And I've already been I've already made money before the movie ever got released, because I've been able to create other ancillary revenue streams from just talking about it, because that's a model that I've been able to build up with indie film, hustle. And I did the same thing with this is meg my first film before then. So it is possible. But this is a long game. This is not a short play. This is a long game plan. And that's how filmmakers need to see their film careers.

Ryan Templeton 40:46
But it's a career. You're right. You're

Alex Ferrari 40:49
It's not a lottery ticket.

Ryan Templeton 40:50
But there is no filmmaker who doesn't want to make a career out of it. But you have to like it's exactly what you see, you have to play the game, we have to sit down and play several hands at the same time. And that showing how the sausage is made, like the back side of that thing is so valuable. Consider that like, how many people can't afford to go to film school, or any post secondary for that reason, for that matter. Now. That's an underprivileged underserved community. And we wonder why we don't have stories coming out in those communities. Why it is everything is homogenized through the lens of New York and LA, right, like, because those are prohibitively expensive cities to live in. Right? I live in middle America, I can't afford to live out in New York or LA, I just simply can't. And a lot of storytellers are in the exact same place. But there is no monopoly on story. There is no monopoly on talent. Right? La has got a real housing problem crisis, right?

Alex Ferrari 41:47
Tell me about it. I'm here.

Ryan Templeton 41:50
I'm here. Yeah, but it's too, it's too expensive to go there and do a startup business. That doesn't make sense. It, it makes sense. If you want to go and serve someone else's vision, who's already got like, you know, a strong foothold. But you're talking about regional filmmaking, with regional releases, and then you're making kind of these communities around those things. Are you familiar with them? Dunbar's number?

Alex Ferrari 42:16
I've heard of it. Explain it to me, please.

Ryan Templeton 42:19
So the theory of Dunbar's number is like, you can have close personal relationships with anywhere between you know, 203 100 people, these are the people that are your family, your friends, your co workers. So essentially, what you're doing is you're creating this, you know, within that 200, so you definitely keep some friends and family and keep you know, those things. But then the other people that you want to try and find are people that you want to work with people who are artists, people who are DPS, people who are, you know, willing to serve an idea, and you can all work together to, you know, rise, raise the tide. So you have your filmmaking crew, and you guys live to you, like you live in relatively in those communities, and you make films together, that's regional filmmaking, and then you amplify that into your, you know, little network again, and that network is going to be, you know, 2000, once you get away from that, first, the first 200, or 300, that you can actually have, there's only about 2000 people, because you're going to all have shared connections. So there's only about 2000 people around that community that you call that your tribe. And your tribe is probably bigger, because you've got other people pulling you in. But ultimately, like the real, real hardcore ones, the Evangelicals for indie film, hustle is probably about 2000. And that's enough to create like a sustainable living for one person. But what you're trying to do is expand that over and over and over again. And by creating the content around these 200, and then making a 2000. It's the same thing, the film itself becomes this 200 thing, you need to find those 200 evangelicals for this film, they're going to create these networks around them. So you can create them in different cities. And you can kind of make this tour with your film, all of a sudden, you start being able to feed the whole.

Alex Ferrari 44:05
The thing is that the one thing that I would like to add to this model that you're talking about is that the unlike the olden days, where you had to go around on a tour like this to make money, which you still can, but now these these, these content can live forever, on line. So for me, I release a immense amount of content, but my catalogue of content is watched and listened to every second of every day someone's listening to something or watch something I've done or read something I've done over the course of the last four and a half years. So every day that goes by I add to the catalog. Now the big difference is my addition to the catalog is extremely affordable because it's a podcast, it's an article, it's a video, it's nothing that's cost me hundreds of 1000s of dollars. So if it's right for filmmakers, it's a little bit more costly, but if you start building this this kind of ecosystem, which includes articles includes videos on YouTube includes this kind of ecosystem of products and services that are dedicated to a niche, then you could start slowly building up a business. I mean, I didn't just wake up and, you know, have 4 million downloads or 5 million downloads on my podcast, like overnight, it took years of work to do. And it still takes a lot of work to keep that going. But it's given me the position where I am now where I can go out make a movie, I could write a book, I could do whatever I want. And I'm very happy and grateful for that. And that's where all filmmakers need to come to, they have to build this kind of ecosystem business for themselves. Or if I may, say, a film entrepreneur, like business, around their art, so they can constantly constantly do it. And to a point where the movie, if they're smart, the movie almost becomes a lost leader. If they've created a good amount of product and services around it, were at the beginning, you you're exploiting the movie for actual revenue from the film. But like many examples I talk about in my book, where the filmmakers literally give it away now, they're like, just take it because I know when you watch it, you're gonna come over here, because you're interested in my niche, and look at all the products and services and information that you're actually looking for. How can I be of service to you? And that is the key of filmmakers moving forward, in my opinion.

Ryan Templeton 46:20
Yeah, and, and, and if we look at this, again, let's go back to like the problems that are actually in the marketplace, right. So you take that thing to the theaters or, or you haven't, you don't think that it has theatrical legs, but you've already started to drive an audience to it. Well, guess what, that is now valuable to who, to streamers. Those people who don't have your subscribers already, guess what, when your film goes to their platform, they'll pick up the subscription of, you know, Paramount network, or they'll pick up the subscription for peacock or whatever it is, just watch your film, now you've actually tangibly moved the needle for that business, and it is part of their catalog. That's what those businesses are, right? It's just a giant catalog, they're not really producing their own stuff, for the most part, they're putting money into it. But what they do is they put the money into it, and they hire people in a service agreement, basically all over the country, they go and find the best tax incentive, and they drop the money in there recoup a piece of that tax instead of and so they're reducing the cost of what that that is, and we here in Utah have High School Musical, which is on Disney plus. And we have Yellowstone, which is on the Paramount network, and those are running on. And those are relatively big franchise properties. And it's being done by all my friends, like, it's just people that are in our community, who we rub shoulders with, you know, you see all the time. So you can take those same people who now have pedigrees of working for these major studios, and why not make a business that has those professional resources, if they're good enough professional resources for those big major studios, then they're definitely good enough for your independent films, rally those people together and create the business model model around that. And then if you really want to, like, give an opportunity to another group of people who are underserved, there are investors who actually want to invest in films, and who are not allowed, because if you have the major studios who create these slides of films, so you know, like I said, Disney's going to do 17 films, so they have one giant equity fund, essentially, that's capturing all this money from their private investors. You're either in or you're out. And if you're out, you're basically out forever. So you always have to put this money in doesn't matter what's in the slate of films. But those things make money, they have $5 billion box office returns this year alone. That's, you know, ridiculous. So yes, you want to put money into there. But other investors don't get the opportunity to invest in films that are going to have recognizable talent, and a theatrical release and have some measure of quality. People want that. They want to invest in that because that's fun, it's entertaining, it's sexy, and it's entertaining and, and they want that, but they want to do it prudently. So you diversify the risk by doing it in a slate deal with them. And so you're, you're mitigating their risk. I would never ever, ever, ever, ever advise someone to invest in one single film because that is super dangerous, right? It's super risky. You can lose, you can lose not one single act of God or you will, you will lose it all.

Alex Ferrari 49:39
I mean, it's 2% of film, independent films actually make their money back and there's a reason for that because you're putting all that pressure on one film to carry all the weight where if you if you take like I said, if you have $500,000 you make 10 to 12 movies off of that, which is doable and still very respectable budgets anywhere between 45 and 50,040 50,000. dollars per episode, which I know a lot of people don't, how can you make a real movie without like I've made to that, and they both sold and they're both making money and I don't care. So it's all depending on the kind of stories you're trying to tell. And if you're in within a niche, imagine if you had an the vegan niche, and the vegan chef movie, and witches, by the way. But by the way, there's an entire chapter of that in the rise of the entrepreneur, it's called the vegan chef, and I just broke it down. By the way, I have a name for it. Now it's called Crazy Sexy vegan. So it's just called Crazy Sexy vegan, why not? It's called crazy, sexy vegan. Imagine in that niche, or the surfer niche, or the skateboarding niche. If you made if it was a niche that could support multiple film, imagine if you made 10, vegan themed or plant based themed movies. And you can include some documentaries in there you and imagine you had a slate of those, do you know how much money you would make with those when a movie like game changes just showed up? And just it was the number one documentary of all time on iTunes. And Netflix paid an obscene amount of money to have it two weeks after that original release. You know, that that that demographic is that niche is huge, or a surfer, a bunch of surfer movies, or a bunch of skateboarding movies are a bunch of trombone movies. I don't think that's going to work. But you know, but there's those kinds of films, imagine if you played a slate as opposed to one, one.

Ryan Templeton 51:21
Yeah. And that's and that's exactly what you're doing is you're diversifying the risk for the capital, right. And so then the money wants to invest in this thing. And then, so you have people at the front end who want to invest in a diversified portfolio, because it's going to be fun for two years to have a new movie, every six months, you're getting to go to a film premiere, you can invite your friends, you can bring your family, you get the red carpet treatment, like it feels fun, that's a good use of your money, and you're supporting a local community of filmmakers. These are the people who live within your region, and you want to support them, because they're artists and heaven forbid, you know, you know, you don't get to tell the stories, that of your community and the niches and things like that, that you're involved in. But then you can even now do the business model of the online public offerings, which is the equity crowdfunding, and you had an episode not too long ago about that, which I highly recommend people go back and listen to. But instead of doing the equity crowdfunding up front, you do an equity crowdfunding when the film is done to support your theatrical. So now, I have a film where I'm showing you the key art, I'm showing you the publicity, I'm showing you, all the behind the scenes and the special trailers and things like that, then I create this fund that says, Look, you put 300 bucks in here, and I'm going to share my box office revenues with you. And that's basically your piece of this, that this film. So now what have I done, I've created an incentive, a financial incentive, where they've invested their $300 into this movie, now they have a $300 incentive to broadcast this film to as many people as possible. So I share with them all my Dropbox with with all my all my assets, and they can hit their own audience with it. So then you've created an avenue for people with larger followings, like yourself or other YouTubers or other people with like niche audiences to financially back you. And then also return on that investment because now what you know your mobilization right, wait 300 bucks, oh, yeah, I can send 3000 people to cities across the country, that is going to turn back your money. And you do that just in a few small things with this film. And now your de risking what your theatrical risk goes down your PNA spend comes down. And the filmmakers are de risking themselves in theatrical space, sharing the box office with the audience who will actually mobilize to go and see it.

Alex Ferrari 53:52
The key though, to this entire conversation is to keep the budgets low, to keep the cost of the product low. And that's what I keep preaching again and again. And I was talking about it at AFM when I was there last week, where you you I talking to filmmakers, and like I did, I talked to a couple filmmakers are like how much do you need? Like, well, I have a quarter of a million dollar movie, but we need a million. So I'm like because you have a quarter million cash. Yeah, yeah, we have 250,000 now, but we need a million. And they had this whole package and everything. And it was an I don't wanna talk about exact What kind of movie it was. But it was a movie that and I told them I'm like, do you want me to tell you the truth? And I say yeah, like, you need to make this movie for $75,000. And if you're smart, you'll make two or three movies with that $250,000 If not five movies with that $250,000 Because you're gonna spend another seven years chasing the $750,000 and you won't be able to make money back with this. I promise you, you just like Oh, who's your cast? What's your theme this and it was just it did not pass the mustard. So if you drop that budget as low as possible, and I would I always tell people as well, when I had people that I talked to go look, if you have $30,000, you're like, I know you want that techno crane shot. But can you get away with it? Like, how much does that techno crane add to the bottom? Yeah. What's it worth, it's like, again, I'll go back to my olive oil. So if I have a bottle in my bottle is gold. It's golden bottle. It's made of pure 24 karat gold, it still has olive oil in it, and has a diamond and crusted cap on it or a cork on it. Okay? How much more money am I going to generate? How much how much more revenue can generate by adding really embellishments that the core customer doesn't care about? You know, like, one or two people are going to buy that I'd love to meet these people. But so there's someone's gonna buy a 24 karat bottle of olive oil? Sure, someone will always buy something. But in the long term, does that techno crane add any more dollars to your bank account? Does it add any more Adi? Like, can you tell the story in a slightly more affordable way? I know it's nice. Look, I've shot with a techno crane. If I could live on a technocrat I would it is wonderful. But does it make financial sense to occur that,

Ryan Templeton 56:13
Right and that's the end, that's the calculus that filmmaker you know. And when we're in art mode, like when we're in art mode, I don't think that we actually should be thinking too much about that, like we really should create from a space of purity. But then like, when you take your first steps back, like you need to go, Oh my gosh, this is so not going to happen. So either I have to do something else, or I have to make this fit within the resources and things that I have in order in order to create. But I guess the point that I really want to like emphasize is that this community idea, and that community of face to face, and working with people creates these regional pockets of the film. And those things can live just in those regional areas. There's filmmakers here in Utah, that have been doing this for 1012 years living off living off of just like

Alex Ferrari 57:07
The regional cinema model, the regional center model,

Ryan Templeton 57:10
Regional cinema model, and then they are releasing it just to the small pockets and niche communities in this area. They have been doing that for 10 years. So now what I'm now what you're saying is to build on top of that, that's what you want to do is build on top of that. So now you are bringing in people who want to be involved in the film business. Imagine if at the front of your theatrical screening, you had, this film is brought to you theatrically by. And it's all the people invested in your equity crowdfunding campaign, their Twitter handles or whatever share their businesses are, that is a huge value to someone because it's entertainment, which is what captures eyeballs and attention. And that's what people absolutely want in their businesses. And so you don't need to spend a huge amount of money that $250,000 filmmaker, right, they're already at the point where they can make a million dollar movie because the magic formula is 25% in capital 25% in debt 25% in pre sales 25%. In incentive funding. Now pre sales is going away. So what you're gonna do, it's gone. It's gone. So you've replaced that piece with equity for your service positions. Everyone dials down their cost,

Alex Ferrari 58:23
Right. But the thing is $250,000 in today's marketplace, in today's tradition, the old traditional model is destroyed that by the time this episode airs, I've already released that episode. But it's gone. It's official. Now it's efficient, not like literally the traditional film distribution model is dead. It's dying, a miserable death and people are trying to hold on to it. It happened in publishing, it happened in the music, business. It's happening here. The model of making money with the art in this industry is changed just like it did in music just did in publishing. It's just adjusting. It's a it's a titanic shift in the way we do business and the way we create art, and people really need to understand that and real quick, I want to go back to what we were saying about if the techno crane makes sense or not. Do you remember the you ever hear the story of Michael Bay on bad boys? For that one shot, you guys. Alright, so Michael Bay, his first movie was called Bad boys with Will Smith and Martin Lawrence. And he had no power because he was still just a commercial director. And he wanted to there was a scene in the movie, which I just recently saw so much fun. There's, there's a scene in the movie at the end, where there's a big shootout with all the drug dealers in an airplane hangar. And there's one scene where one of the villains explodes out of the airplane that's parked and it just explodes in a fiery ball of flame into like, explodes out of it and into like a pile of get whatever. He wanted that shot. He wanted that shot so badly that the the line producer wouldn't give it to him. And he's like, what would it cost to come in tomorrow? Early for two hours and get that shot? Shot, and they did the numbers and it was $60,000. To do the shot, the one shot it's on screen for three seconds, four seconds, right. And he paid for it out of pocket. Because he is an artist wanted that shot. Now on a, you know, in there's arguments on both sides here like, did he have to do that with the movie had been successful without spending that $60,000? Yes. And there's no doubt in my mind, the movie would have not lost any box office whatsoever without that shot, but the artist in him wanted to do it. But you know what he did he ponied up his own money to do his art. And that is the big difference that filmmakers don't get. If you want the techno crane, and you want to dig into your credit card, because you want the techno crane shot, and the production can't afford it. Go for it, but understand what you're doing.

Ryan Templeton 1:00:50
Yeah, and this, and this applies to all artists, right? Like, I'm an actor, right? If I get a good script that comes, it comes to me, and I'm like, This is amazing. You pay me just to keep me alive. And I will defer everything else. And other actors are no different. Now, their managers or their agents are going to say no, don't do that. Right. They're gonna say no way. Don't do that. Because for them, they get their percent of their percentage, yeah, their percentage, and then also their publicist and their lawyer. And you know, by the time it gets to them, they're making 40 to 40 cents on the dollar.

Alex Ferrari 1:01:24
10 million doesn't go as far as it used to you only take home maybe three, 4 million after taxes. I mean, it's not really who can live off of that, really.

Ryan Templeton 1:01:33
But independence can go to actors. Yes. And they do all the time, go to an actor and say, Look, I want to pay you a SAG minimum deal to work on this film for however many you know, it should weeks or three weeks, trying to shoot them out as fast as you possibly can. And they will say yes to the things that they think are good. If you've bought a strategy to put that into the theater, then you give them box office bonuses because they are the vehicle they are that the protagonist or antagonist or whatever it is that they're playing in your field that people recognize, that's their brand, and you double them up every time you double up or you give them a you know, the first take off the top in order to get them home. Because at the end of the day, they are artists as well. And that's their sacrifices to work at a lower rate to work on your film. And everyone will do that. It's the the problem is when filmmakers take advantage of people's passion, and say do it for free. And that's a real problem. And there's a lot of filmmakers who don't know how to say no, there's a lot of crew people who don't say no, there's a lot of actors who don't have to say no, because they're being given an opportunity, but you can't live on zero.

Alex Ferrari 1:02:43
You know, without question without question, I neither, you know, when I make my films, I either pay the minimum hour, I give them some value that is worth their time. Whether that be a service, whether that be an exchange of services, whether that be there's something that I give them that that they're willing to do the work for. And it's also I'm not working 20 hour days, it's a lot of things about it. But the one thing I also wanted to say here is that the what we're talking about is with the actors and you know, coming up peace, everybody is becoming everyone's becoming a film Japan or whether they know it or not every all the actors or the crew people to distribute the distribution and everyone's becoming entrepreneurs, you have to become entrepreneurial in the way because the old model is broken is breaking down, if not broken down completely already were stupid, where actors aren't getting $30 million upfront anymore. Those days generally are gone. For the most part. There are exceptions, of course. But I remember that remember the whole days, like when people were paying three $4 million for a script. And then and then you know Arnold was making 25 million for Batman and Robin like those days are gone. Now there's back in participation. There's gross points, there's they're working, they're partners with the studio, and they're leveraging their own fame and talent with the studio's money in marketing, because they understand that. And this is a shift that happened in the in the music industry years ago, where there is very little money now in the music. Like yeah, there are the record sales, and the publishing money that you used to get is not what it was before. Like I wrote an article where, you know, for REL, the the artists who did happy, everyone that song, do you know, I didn't know I'm not gonna do that. He played that movie streamed on Spotify a billion times a billion times is streamed. He owns the right on he's the publisher on that. How much do you think he made on publishing offers off of off of Spotify?

Ryan Templeton 1:04:42
Wow, man. Have a billion a billion of Yeah, but it's so minimal. It's minimal because it's going to be a fraction of a penny back. That's 2 billion.

Alex Ferrari 1:04:50
So how many how much do you think I'm gonna say? It's gonna make it bigger.

Ryan Templeton 1:04:55
So just just under a million, yeah.

Alex Ferrari 1:04:58
$1,857 He made off of publishing $1,857. Not the sales, not the stream. This is the publishing aspect of it. He might have made more off the streaming but it was not much that was made some money. But the publishing we're publishing used to be gold used to make obscene amounts with publishing $1,800. He does a whole article, he's like, I can't argue, if a billion dollar of a billion stream saw makes $1,800 what hope is there. So the the money is not in the music anymore. The money's in the brand, the artists, the ancillary product lines, the sponsorships, that's what they started doing. There's bands that go on to touring, because you can't bootleg a tour, you know, you get bootleg that experience. So now I heard bands who are selling VIP tickets, where you can come backstage for like 250 bucks, get an autograph, and a picture with the band after the show. And that's how they're making their money. Because their access access is uncommon. It's insane.

Ryan Templeton 1:06:01
And it's and the collapse of that industry, though, is actually quite sad because you see artists who are creeping up into their 70s and they're at still on tour because they never quite hit the threshold to retire. And so the Rolling

Alex Ferrari 1:06:15
Stones are doing the Rolling Stones. I mean, Bon Jovi is not correct. I'm not gonna for Bon Jovi Rolling Stones, Aerosmith, they're all doing fine, because they were good, and they're fine.

Ryan Templeton 1:06:23
But it's the ones that it's a little bit lower tier, the ones that have been grinding at it for years. And

Alex Ferrari 1:06:28
I just I just saw that poison Motley Crue. And I think somebody else joined force, Guns and Roses, like the three or four of them for a worldwide tour, which this gonna do fantastic. But that's they have to make the cash man.

Ryan Templeton 1:06:43
Yeah, well, you're seeing a lot of the, the middlemen in every in every position goes away. Right. So it's the people in between the film and the theatrical exhibitions, the people in between the film, and the, the TVOD, or the streaming. And we have that example of distributor aggregator actually just an a relatively well established aggregator going under. This is you know, you're seeing this crunch and it's happening in the industry between the the studios right now and the WNBA even right, because their packaging material, those middlemen are creating that that conflict of interest in the at the ATA and the WG are going at it right now, essentially. And the Go ahead.

Alex Ferrari 1:07:29
No, I was I was about to say this exact issue is what came up I actually got a few people asked me what I thought about it, which was the the like, they got rid of this whole Law of the anti What is it the you can't film studio can't be a theatrical distributor. And they finally got rid of that. And when I when someone asked me like, didn't they already get rid of that? I mean, Netflix 80s Yeah, like nothing. I mean, it was still on the books. But yeah, no one enforced it. Because the second that Warner Brothers was making content for HBO, will that broke that and Netflix and their direct relationships. And that is where everything is going. The theaters that the studio's don't want to deal with the movie theaters, if they can make the money going directly to Disney plus, if Disney can make money going directly to Disney Plus, they won't go theatrical. They if they don't need to share 3040 or 50% of their take, where people are going to show up because, look, you know, right now frozen to the only place frozen to could be seen is Disney plus, I promise you, that'll jump 30 or 40 million subscribers in the course of one weekend. Now will they stay? That's the job of Disney plus to keep you there. But if they start every imagine, just imagine a world and I know this world is coming. Imagine a world that now the new Marvel movies, the new Star Wars movies, they're all designed for the direct output because they don't need to go theatrical. And if they do go theatrical, it's kind of like a specialty event or it's not the main revenue source. It's happening already. It's already happening. I don't know if I don't know if you've heard this and I've said this publicly before I'm not sure that I heard through the grapevine that Disney was showing a lot of their people how they actually made money with their movies. So it was quadrants. It was like box office. It was DVD blu ray home video, and merchandise. And when they came to frozen, it was like an 8010 10 So it was like and that made a billion dollars in the box office. So was a billy box office like a billion or so in home video DVD streaming all that stuff. And then 90% 80% was on merch and then do you know how much and you know how much they made off of the dresses. Just the dresses, the frozen dresses, just the frozen dresses alone, how much they made a billion on the dresses just on did not the other obscene amount of merchandising for frozen. Just the dresses was a billion dollars because that's what they that's what they care about. That's what that's where the money is, man. That's what the money is.

Ryan Templeton 1:10:00
Yeah, and that's why and that's why the theatrical is actually important because it elevates your voice. So now you actually have perceptible value to all kinds of other merchandise creators, who then would come to you and say, let me license this ticket on my mugs. Let me license it to put it on my shirts, let me license this in order to, to create dresses are whatever that piece is. But you have to get to that, that saturation kind of point where people know that you exist. And the theatrical space is the way to do that. And if the current leaders

Alex Ferrari 1:10:30
Currently who knows what's gonna happen,

Ryan Templeton 1:10:32
But here's the thing is like, we don't stop going to sporting events, because we can watch it on TV, we still go to just the cost of going to it is going to goes up, right? And that's what's happening with the theatrical space. Like there's something magical about being showing people screaming and yelling at your favorite team. It's the same thing in the theaters, right? You need to feel like you're part of a community. So that's not going to go away. It's just the cost of going to the theater is going up. And we're seeing that, because like you were saying the ticket sales are going down. But what's happening to the revenue numbers, they're flatline, they haven't gone down in years, because the price because the price gives price goes up. Yeah, it goes up based on the number of people and so but that's why you're seeing nicer recliners, because there's fewer people, you're seeing recliners, you're seeing food show up, you're seeing better screens, you're seeing better sound because now I've got to compete with every home theater system in the entire country, I got to blow those guys out of the water to make this an experience that's actually worth your full subs, your full monthly subscription to, you know, Netflix or Amazon or Disney plus, because this is an experience. And that's the that will never go away. That experience will never go away. Because we will have to have we have to have human contact as human beings.

Alex Ferrari 1:11:44
Yeah, please haven't gone away. You know, Broadway probably still doing gangbusters. So you know, and you know, that, arguably do you need to go see a play now. Because you have to be entertained at home, but it's an experience is a different kind of art form and so on. So I agree with you. I don't think theatrical is going to go away completely. But it will morph into a new thing that we don't recognize right now. Yeah, we wouldn't recognize

Ryan Templeton 1:12:05
And there are smaller exhibitors smaller theatrical exhibitors are hurting badly the content right now. Yeah, and, and it's because there's no dollars upfront, to get into independent film to allow for someone to control their own destiny through this theatrical space. And so you really have to look at the whole game, from end to end on like how you can actually play this game, and create strategies for that, like I have my strategy, and then it might not be the strategies for everybody, right. But at the end of the day, like the whole point of, of, you know, independent filmmaking is to create a story that then other people can get rally around, like, the purpose of art is not to create art, it's to build communities and relationships and give people a reason to talk to each other who wouldn't otherwise talk to each other as a mess apart.

Alex Ferrari 1:12:56
Amen. Brother, amen. Preach it a preach it, preach it. So I'm gonna, because we could talk for another hour about this, but I'm gonna, I'm gonna ask you a few questions that I asked all of my guests are, what advice would you give a filmmaker trying to make it into business today?

Ryan Templeton 1:13:13
Storytelling, focus exclusively on storytelling, but in all phases of storytelling. So you can storyteller on the page, which is the one that we always think about when you can chuck straight pelvis storytelling on the, on the screen, and in post production, but their storytelling that can be done with data. I'm using the data points of my film to tell a story in order to create a narrative. So understood, investors understand what it is that I'm actually talking about. That's a narrative focus on that storytelling, focus on the storytelling of marketing. Why it is people need to get up off their couch and actually experience this event and go to this theater at this specific time, and be a part of a larger community. tell those stories focus on that kind of storytelling, because the better you can get at weaving those narratives, not just in the three phases that exist in film, but in all the swirling stories that go around it. So when you go out and you do your publicity, all those things, you can be telling good stories, because that's ultimately what makes someone want to can engage with you.

Alex Ferrari 1:14:16
Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Ryan Templeton 1:14:21
Fear is just a construct. It is completely in here and it here's a quick story when I was a kid I had I had night terrors for years and years like I would wake up, so soaking wet from sweat, and screaming and I was still in the dream. And I would do this over and over and over and over and over again. Same kind of reoccurring stories and it took being awake to realize like I'm going to make decisions in my dreams. I'm going to make decisions in my dreams to control them. And I became a lucid dreamer. I was actually able to like stop these night terrors because I can take control of my dream. So now I really focus on lucid living. It's the same sort of idea, right? Let's not let the fear of reality stop us from from dreaming in real life. And that's the thing that I you know, you can be a lucid dream, you can put that into the world and you can make things happen on your behalf but you have to be the one in charge of it. You have to be in charge here in here in here.

Alex Ferrari 1:15:28
That's awesome. That's a great answer to that question. Now three of your favorite films of all time.

Ryan Templeton 1:15:33
Oh, man. Man, I'm gonna I can't do favorite of all time here.

Alex Ferrari 1:15:38
I just three that come to your head right now, sir.

Ryan Templeton 1:15:40
Okay, I'm going to give you three that hopefully your audience has either seen or will want to see after I'm done telling you them Amelie.

Alex Ferrari 1:15:50
Amazing film.

Ryan Templeton 1:15:52
A foreign film French. Wonderful. And then in America. Yeah,

Alex Ferrari 1:15:58
I remember that one. Yeah.

Ryan Templeton 1:15:59
Juice Sheraton? Yeah. Really beautiful. And then one just for you, my friend Alex. Fire Ice and dynamite.

Alex Ferrari 1:16:06
Why does it why does that sound familiar

Ryan Templeton 1:16:10
This German film, and the lore, I can't I don't know if it's true or not. But so after James Bond, the one who were there skiing, Roger Moore, whatever the Roger Moore one was. So they filmed that in the Alps in Germany. And after he left, they have this crew of stuntman that worked on this film. And so they, you know, got tight, and they started to work together and someone comes to them with this script called Fire Ice and dynamite. And essentially, it's just the most amazing low budget stunt action film of all time, but it's so passionately done that I recommend it like if you just want to have a full on like turn your brain off and sit back, relax and enjoy. Just 100% Passion, explosions, wild stunts, like this is the film for you.

Alex Ferrari 1:17:03
Well, it's on my list now sir, thank you very much for recommending that and now where can people where can people find you and your work?

Ryan Templeton 1:17:10
I'm online I do some online like free kind of tutorials called previously unknown at previously unknown film on YouTube, Instagram, Facebook, that's where I'm at and then if you want to hit me up on Twitter, I'm @ regular size Ryan.

Alex Ferrari 1:17:28
Craig's twitter handle because I'm assuming at Ryan was taken

Ryan Templeton 1:17:34
Late I got there late and I'll I tweet about it is like soccer so but but you can you can if you got a question for me area that I'm more than happy to engage with people.

Alex Ferrari 1:17:44
Ryan, man, thank you so much for coming on the show, bro. I appreciate it. It's been a pretty cool episode. And I hope it's it's kind of sparked some like some kindling in there in the tribes mind about how you can do things. And this whole Frankenstein model that you've kind of put together is is can work if you're able to. There's a lot of there's a lot of elements that need to fall into place. But if you if you're logical about how you put it all together, it's something that can work with.

Ryan Templeton 1:18:10
Yeah, and I'm already do i mean i I'm not, I'm not espousing this as just an ethereal thing. I'm already doing it. I already have partners. I'm already raising, I'm already putting money right now into an escrow. So like that is it's already happening. So I'm, yeah, I'll keep you updated on how it goes. But please, please, yeah, I we need to pilot this program. Like we need to see what it actually looks like. And if it works, then great. Everyone can use it. And if it's not something that actually works, or if there's pieces that do work, then let's make sure that the information and the good information gets out there to the community of filmmakers that are going to make the stories that myself and every generation after us are going to engage with

Alex Ferrari 1:18:51
Amen, brother. I appreciate them. And thanks for being on the show, man. I appreciate it.

Ryan Templeton 1:18:54
Take care brother.

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