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IFH 719: Directing ACTION in the World of John Wick for Television with Albert Hughes

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Alex Ferrari 0:04
I'd like to welcome back to the show returning Champion Albert Hughes, how you doing Albert?

Albert Hughes 2:29
So apparently, we still have the record.

Alex Ferrari 2:32
We still have the record brother was that it was during the COVID times. You were stuck in Amsterdam, literally stuck in a room somewhere by yourself. And I think I was the only beacon of hope for a conversation about film for you. They sat there and spoke for three and a half hours, four hours. And it just kept going. And we were we were on Skype. It was again even gone to zoom yet. We were on Skype.

Albert Hughes 2:55
Was it was it Skype? It was it was Skype. Well, Oh, over here about Skype anymore.

Alex Ferrari 3:02
I didn't move over to zoom yet, because I was one of the last holdouts on Skype.

Albert Hughes 3:07
I still have it. I still have the app. Do you still have the app?

Alex Ferrari 3:11
I can't no. Because my I got the new computer. It doesn't now. Like I couldn't record anymore. It's old thing. But man with that that's an epic conversation we had man, it's been one of the most downloaded episodes we ever had. And then of course, when I heard about you, when I heard about it, and press, I emailed you right away, I said, Hey, man, congratulations cannot wait to see what you do in the world of John Wick. And, and you did not disappoint my friend. I have seen it and it is oh, thank you. It is like I was telling you before, it's so nice to see a director direct in television. Not not crapping on anybody else's style, but that you can see a very distinct a point like point of view when you're working. And it's like those things that you and I grew up with in in the 80s. And the 90s are like these kind of directors who like, you know, put the cameras move the cameras, that POV shots, it's like, oh, look at that. That's nice. You know,

Albert Hughes 4:08
I you know, it's also it's a new world now where, you know, back in the 80s and 90s, when we were growing up to it's like the the film directors, film writers, producers kind of looked down on TV, you know, or sphere. There was no streaming back then but, and now like the best writing the best acting, and some of the best directors are coming to those formats. And I mean, Netflix owns have the best directors in town right now. You know, literally, literally, but then.

Alex Ferrari 4:36
But you know what, it's really interesting, because I've heard this from a lot of people is that a lot of the independent filmmakers who would have been an independent film in the 90s in the early 2000s are not going to television, because that's the only place they can actually make a living. Because there is no real output for market. The market place doesn't open it's not as open as it used to be for independent film as it used to.

Albert Hughes 4:58
Yeah it's Like the Marvel movies the tentpole, CIPS they've squeezed up Mom and Pop movies or the midsize movie reviews, other genre movies, you know, like, Well, my house is doing well with their movies, the horror genre.

Alex Ferrari 5:12
But Jason's got the sweetest deal. And Hollywood. I mean, you kidding me? Like I thought when I talked to him on the show, it's like, dude, you'd like you're doing like 10 million $50 million movies being distributed by Universal, like, widely. Like, that's the sweetest deal in the US.

Albert Hughes 5:25
Yeah, and some of those movies are only $5 million. And they have the sweet deals for everybody involved. And he has a really good business model. And it's really not only sensible, but very kind to the town in golf. You know, he's one of the few guys out there that that's doing something like that. We actually share the same account. And I did work with him on the Good Lord Bird. Because his company produced that. Yeah, but it's a new day and time. And that's what strange is like, with this series of Continental, it wasn't set up like a typical TV schedule 10 episodes or eight episodes where you're rolling into the next episode with your cast and crew, then bringing in another director, guest directors. And then you know, sometimes those episodic TV shows have that low in the middle where they're trying to save money, you can tell her filler episodes. And we've talked about me and you I do distinctly remember talking about last time in our marathon run. David Fincher. Oh, and the one thing you if you look at what David Fincher did with mine Hunter and you look at whatever the show runners are, I got to look up with the show runners are on Handmaid's Tale, there's a very consistent style and quality control going on with those shows, both shows could have been shown in a theater, and you would have known none the difference between whether it was a TV show or a movie or a one hour episode. But it all came down to quality control. And then there's other like, really nuanced the details like what I learned the difference between TV in feature filmmaking is a TV is a writer with meaning and as you know, right, and features are a director's medium. So when traditionally the writers medium has been going on it. It's less about style and tone of the museum meets on saying, as you know, you learn in film school. And more about close up close ups, close up shop, close. And close up. Yep. And that they still were to this day, they're still think that way, and they're slowly coming out of it. I'm talking at the executive level when you start getting notes. Well, where's the close up for that shot? It's like, well, people have these big screens that you don't need that close up anymore. So then the cinema like I give this, it's a bad good analogy, I don't know. It's like a guide on the phone with his girlfriend, she's breaking up with him. And he's very lonely, right. And TV, you see, there's a close up shot, because the writers are laying on their dialogue and film. You learn the Masters, like tell them the story in the shot to go really wide and have them really tiny in the corner talking and looking small and only so the shots telling you he's lonely and isolated and being broken up with. And so it's the dialogue but you don't necessarily need to close up let's face at this moment, right? That's the difference. But there's a benefit to TV and what they do, because I've been studying like, I consume a lot of people like succession and all those shows, you know, and they button, the scenes with close ups and the characters wheels are spinning. And that takes you into the next scene. You're like, Oh, I wonder what they're thinking or you might project on what they're thinking. And that's a very useful thing to learn from TV, because cinema doesn't feature the filmmaking doesn't really do that. Yeah. So there's, right now also, there's this thing where it's like, if I'm making something or another feature guys making something, I don't want to change my style, because it's a TV show, I don't want to do more consoles, I want to respect the audience is going to read that shot correctly, especially considering that the TV sizes have changed, you know. So we still all have a lot of adjusting to do especially on the the executive and studio network side, too. Welcome those filmmakers into the TV space for what they do, without constantly pounding them about close optional.

Alex Ferrari 9:03
I would agree with you on that. And when I was watching this, I was noticing I mean, it's this basically they're the three movies. These episodes, they're just three standalone movies with like Paley and like cliffhangers essentially are like the next there's another episode in this thing. It's it's serialized in that sense in this miniseries that you've put together with continental but the Makah segment, the budget, the production value of this thing must have been pretty impressive because the I mean, we all seen the continental and John Wick, right. And we've seen it we've done but this is John Wick in the 70s, which is a great decade to Tunis and by the way, the it was anything I mean, come on. It's I mean, it's as fun as you could get to play in that in that era. But the visual effects I was noticing the how the visual effects. We'll be right back after a word from our sponsor. And now back to the show. And the depth of it the world creation that you did for the Continental. What was that? How did you approach doing it like that? And I assumed there was a decent budget for this. But this is not $100 million $200 million show. But it looks like yeah, it looks like the end, we'll get into the actual sequels in a minute, because that's a whole other story.

Albert Hughes 10:25
Okay. Well, maybe it's actually I was gonna hit on it earlier, but I forgot is the one I was talking about TV schedules. And now they roll into the next thing that there's no prep time for the guest directors, we only had one guest director, Charlotte brush and who has been around forever, very capable. But it's even very difficult for them to maintain the style. And it's a very hard thing to do the quality control, the tone and the look and all that stuff. But one of the reasons I did it, there's several reasons why I did it. One was when I looked at the way they laid it out. It was like a 14 week prep leading into Episode One. While weeks prep, leading into Episode Two or weeks prep, leading to episode three each 35 days a piece that is not normal for TV, that's not a normal schedule. That's not even normal prep for a movie like 12 weeks. 1012 weeks is normal. Not I wasn't allowed to say. But they see that for. Yeah, but they see that 14 is helping the overall to you know, you're not just servicing one. So that was the first thing that raised an eyebrow, they go oh, there, someone was smart. They're trying to ensure quality here, you know, and with a guy like me, don't give me prep, you know, because I'll use it. A lot of directors, you know, don't use it, you know, and don't, you know, you know, parlay that into some real security in quality, basically. And then there's the other thing above the wick film producers talk to me first, because I wasn't sure I wanted to do it. I didn't know if I wanted to play in another man or woman's sandbox. But they they talked to me about it. And I was considering something else. And I go, I just want to have fun man. The COVID thing was really weighing on me as you know. And I think the audience wants to have fun. I don't want to this social issue stuff anymore. Like I've done it. I'll go back to it, maybe but right now, I have fun watching those movies. Why not basically right. And that was a real moto. And then you had me at seven years. Like you just said early. You had me with the 70s. Right. That's the era I grew up in I was born in. I have a white mother who's listened to Pink Floyd a black father was listening to James Brown. And I finally able to explore the the mother's side of my upbringing, you know, the father's side has been tapped into greatly from the past movies with fantastic r&b and hip hop and stuff. But now it's like, Pink Floyd. It's my favorite band of all time. No one would suspect that even some of my closest friends wouldn't know that. That is I don't care what band you bring up. You start bringing up Led Zeppelin, The Beatles, I don't want to hear it. Pink Floyd, My guys are my guys. And then the heartache of having to give that song to episode two, which is a you know, an episode I supervised and finished them the post on but I didn't direct it, though. Yeah. And it was Kirk Woodward, the showrunner. And my friend, my very good buddy. Now my partner in this who he was struggling with that scene, because we just couldn't find the right score for it. And we couldn't find the right. And he came up with that choice. And I go, man, that's one of my favorite songs, like, welcome to the machine. So it was it was he that picked it. And he picked a few others that I was cuz sometimes a needle drops you like I'm pretty, I'm pretty good at it like 70%. But when I'm bad, I'm really bad. It's really off, you know? And once you put it against picture, you're like, What was I thinking? I thought this thing would work. And he is the one that came with Black Sabbath at the end of episode one, which was this attitude Kirk that came with that. Because originally I put it in more of an upbeat kind of, it's kind of a punk reggae. It's called Murder. It's a woman singing murder. Ooh, murder, you know, and I thought, Oh, this is such a downer episode at the end. Because if something tragic happens, I want the audience to leave for a week because I knew it was gonna be a weekly show. I want them not to leave to down and you kept working on me like our and it's not right. It's not right. Okay. And then he brought this sad but track and I go oh, that screaming revenge and anger. So yeah, I got me anger a bit there. But

Alex Ferrari 14:21
You know what? That's the thing. You got to try things before you say no, but no, when you were saying it and I know the scene and I know the ending of that episode. I'm going to pick it would have not worked it just like I'm already playing in my head. I'm like, No, it's not.

Albert Hughes 14:34
I tried it. I tried it. The first few seconds like,

Alex Ferrari 14:37
You need anger. You need revenge. You need vengeance. And that's what that song. The energy of that song came out without question. I mean, listen, you know, John Wick is created an a bunch of movies a world that is unprecedented, really in cinema history. There is nothing like Java. There's just nothing like John Wick, and what piano did and what the creators do. it and the actions is that when you stepped into this world to play like you said on another man sandbox, did you feel any pressure of like, I kind of meant this better bring the heat. Because every single there hasn't been a week John with film in my opinion. Everyone has been like, dude like this last one. I saw it in the theater. I was like, This guy's really like you can bananas. It was it's it's like so much action that you can't even. I'm like how many years? That's like almost like it was a kickback to John Woo style, hardboiled.

Albert Hughes 15:35
That's the that's still Oh, somebody was bringing up No. Like a friend reached out to me yesterday was like, he didn't know I made this and accidentally watched it. And he could recognize it was my style. So he looked at the credits again, and he messaged me. And he goes, it just reminds me of us watching John Wuhan, the night we were go, well, that's where Chad partially, he has a smorgasbord of influences. And some would be shocked to know that not the John Woo part. But the Bob Fossey a musical part. He's into musical and dance numbers. And when you talk to Chad, he'll talk about all these influences. You know, Korean cinema, too, of course, Japanese cinema. Some of the same things overlap with both of us, but I my favorite John Wick, the fours three three just tickled me pink like, it's when you when you talk to the hardcore John Wick fans, they don't. They don't care for three, they love one. I think their order is now it may be one or four. But they really have a soft spot for one. It's one four to three minds in a completely different order of mind. 3124

Alex Ferrari 16:39
And four is still

Albert Hughes 16:42
It's solid, it's crazy. Like they do up the game. There's just weaknesses I have for three because they reminded me of being a 12 year old watching Indiana Jones like that knife fight. And then that Oh, I don't know Museum of knives. Like I thought it couldn't get any better. It just kept getting better and better. And then it ended with a guy's axe in the head. I go oh my god, this is the sword fight and on the motorcycles which is from the villainous Korean movie I believe. But again, it was awesome. And then who could have ever thought the smack of horses asked to kick a guy in the face like there's so there's all and then there's dogs the Halle Berry dog stuff like so it was speaking to the 12 year old boy me were the difference with four was I thought four in the end when it took me a while to realize was more of a spiritual movie. It is became a spiritual Yeah. Is though is one of the most I didn't expect that

Alex Ferrari 17:33
One of the most violent pics. I see that cinema quite some time. But it's it's correct.

Albert Hughes 17:37
But I also saw it with green screen. Yeah, I saw it though early cut where the RTA triumph, you couldn't even see the structure when they were doing that you couldn't see what happened to the Continental. I was watching a lot of blue screen and it was like a three and a half hour cut out. I watched it first. So when I saw it in the cinemas, I was shocked at like how good the VFX were like that arc to the Triumph thing like how there was no, there was no no Orchidee triumph there. They did shoot it in Lidar and do all those things. Right. But how realistic those VFX were like, I didn't know what that scene would become like,

Alex Ferrari 18:12
I thought the shot. I thought they shot it there personally, I said not that you told me that I'm like, I thought they shot they did a fantastic job. Because I couldn't tell

Albert Hughes 18:19
Well, there's established yours you know, and even in an established yours, if you look closely, you can tell that there's digital cars not not that it's badly done it just at the speed they're going in that traffic. And unless you're in Boston locked down all of Paris, it's impossible. You know, of course, we know how these things are constructed. You and I so we're able to know even if it's really great VFX What the What's going on, you know,

Alex Ferrari 18:45
I thought they might have locked up you know, you know, from one o'clock to four o'clock in the morning, something like that, because it was just looks so so good. And going back to John Woo, though. I mean, you go back to those kid that killer hardboiled that is ballet, with guns, and then WIC is just taking it to a whole other place, which then brings me to, but

Albert Hughes 19:07
You don't know what to say just before we get up at John Woo the big difference between then and now is that John wounded and have those air guns that you can put up to somebody's face and see the recoil and hear a little sound that's so safe. You can literally put up your eyeball. You know, he was using real muzzle flashes. stunk. Man, they were getting hurt all the time, because there are regulations out there for protections aren't the same in China at the time, like just running through stunt men, right? He was shooting for 100 days and more like, you know, John, who was going all balls to the walls without all the stuff that we have the tools we have nowadays. And then you have someone like Chester hausky, who comes from its background, who specializes in that. And then he found this perfect match with Keanu in that kind of world. And it's like a parallel universe, which is what's so freeing about doing the show the continental is like

Alex Ferrari 19:58
We'll be right back after a word from our sponsor. And now back to the show.

Albert Hughes 20:07
You know, when I started checking up a list of why I should do something like this, one of it was like, Well, my brain is gonna be free just to have fun now. So what's that going to be like, I didn't have any idea that I would have the most fun in my life on a set, or in post or in prep. It was like, an experience I'll never forget

Alex Ferrari 20:24
When going into the action, I mean, when I was watching the episodes, I was like, Mike, what is this like John Wick level, action, movie level action. So that this is it's not like if you're tuning in to see the continental and expecting like TV versions of John Wick action. It is not. It is. You could say it's, you could take it out and put it right into $100 million $200 million movie and it would fit perfect that was so I was like, man, it's ball. It was a single man.

Albert Hughes 20:54
It's the same guy. It's a company that Chad owns with David leach called at 711. And some of the same people that were in some of the Jaguar films are part of the stunt team too. And Lauryn Hill Stovall, the coordinator and action director was, it's from that, that at Simon Lebon camp to, and Chad had to bless the person that was being chosen for that basically, before we started, and then they go and do this thing called stunt biz, which is wonderful. You get to see everything beforehand and make adjustments. And they do this really cool thing a new school of stunt men do which is, first of all, they show you the stuff the old school never showed you anything right? They also make use of the environment. And if the environment is not Columba we may rewrite where we're at more this fights gonna take place. And it's interesting, I'm telling you, because there's one scene in episode three that particularly cater to your audience No way. It's like, when we talked in the past about when you have no money, what do you do with it? Right, right. So Kirk had written this scene where this character Lu, a black woman's being followed by this detective Mayhew and it was going to end up in this like fight between the both of them in the streets. And I said, You know what, I've always wanted to do Kirk a fight in the phone booth you ever heard that expression of fighting for was like, Hey, I've heard it, or sometimes a boxer announcer like they're just blowing each other in a corner and blowing each other and hitting each other. Taking blows in the corner, you know, there's they all skill has gone out the window. They're just,

Alex Ferrari 22:26
It's again, it's a street fight. Yeah, it's a street fight. Yeah,

Albert Hughes 22:29
It's street fight in, in close proximity. It's, uh, it was like watching a fight in a phone booth. So I said, we need to do this for two reasons. One, I think it'd be cool. Because we can use the phone with the environment a phone booth to this could be a lesson to people with no money in film school. But I want this thing to be the kind of scene where they look at it and go, you see, you can do something interesting without scope, and still tell the story and move on and play play on kind of, I don't know what the what that's an analogy, I guess, or a metaphor. Play on something like that. Yeah, we did have the budget to do what we want. I didn't feel the pinch in any way. Like you can give me $10 million. I'm not going to feel a pinch. I'll design the movie to the budget. You can give me five I'll design the movie to the budget. But what I always aspire to from the first movie is you give me 2.5 I want to make it as low as seven you give me 10 I want to make it like 20 and there's little tricks to do that we talked about in the last time we talked about but people should know we each budget had a pretty much the same budget as a first John Wick movie. That's it well, it wasn't any lower whether any higher.

Alex Ferrari 23:36
Yeah, and the thing is too is like when I was watching this again, I said this you use some of those tricks to get more bang for your buck. Because it definitely looks more bang for your buck without question. Now speaking of stunt, guys, this is my I love I love stunt guys. I was working on my on a project I was working with a 24 stunt team, the 20 Kiefer Sutherland's shout back in the day, and is it just me or are all of them absolutely nuts?

Albert Hughes 24:07
They are the old school guys are a different type of nuts. The New School guy right there a different type of nuts. Yeah, they all are like, go ahead. Sorry.

Alex Ferrari 24:16
No, it's like I heard like when when I would go Listen, I need you to do this. I need to do a gainer here. And I needed to do flip like but kind of jump off the second story. Like no, I don't need a second. I'm we're good here on the first No, no, but like, I could do the second store. I could like I'm good. Like no, but I'm like guys, it was not there but all of them would always take it to 11 as they say in spite of

Albert Hughes 24:39
Yeah, they're their adrenaline adrenaline junkies, you know, and they're like fighter pilots here in this whole other mode, you know, and they recall from the past and and has moved to the new school. They have this swagger this kind of arrogance in they need that arrogance in their job, you know, but sometimes you can miss read the air again and not see the person basically right. And they're very interesting, especially the new school guys that come out of 87. Let me because they always overdesign, like you're talking about that in a way they want to give you more than it's done. guys never want to give you less. And you actually always have to talk a stunt person though. Like no, no, do. We don't really don't but

Alex Ferrari 25:21
Guy, or girl.

Albert Hughes 25:22
Yeah, but all the dirty little the dirty little secret. The dirty little secret is, the more times they do that stung the keep getting paid bumps on depending on how dangerous Dustin is that you're getting these these crazy pay bumps. You know, I didn't know that until four years ago. I found that out. I'm like, really? Oh, that's why they're so eager to do another. Like they're lipping to the third take like, Yeah, let's go.

Alex Ferrari 25:45
Let's go. Let's go ahead. Let's go again. I can't imagine like with the with the stunt team that you had on the continental these guys, I mean, there has to be, I mean, other professionals, but it's got to do some some damage. Damage on these guys, the body can only take so much, even as a professional as

Albert Hughes 26:02
Somebody,

Alex Ferrari 26:03
You can only throw them down the stairs so many times. Right? I mean, seriously, at a certain point, even if they know how to follow them if they got the gear on. And at a certain point, you just got it that God bless.

Albert Hughes 26:18
Yeah, and the differences too is they have to train our actors. Like that's what the wig fan base wants us to see their actors doing it. And we had this interesting story one day when the Jessa lane is an actress who played Lulu and they're the brother of Myles Hubert. Ponte jour is the actor's name. But it just was, you know, she's a very sweet woman. And she doesn't like violence, really. And they're training her and she accidentally it's a stunt guy in rehearsal. You know, we're not shooting there in the warehouse doing this. And she's really emotional, but she's really bent, bent out of shape about it and like, no, no, this happens all the time. They don't worry. And we were all a little worried about her. Like, is she ever gonna be able to like, just get over this and she did. And you've seen the El Camino fight with her in the back of an El Camino on Episode Two, I think. Yeah, you've seen the whole series, right. Okay, so,

Alex Ferrari 27:09
I've seen most of the series. I haven't seen all of it yet. I'm gonna see most of it.

Albert Hughes 27:12
Oh, shit. You gotta get the three man we shouldn't. Okay, we'll come back with Kirk.

Alex Ferrari 27:16
You come back with Kurt. Oh, that I've seen the first Oh, I've not seen the third one yet because I have a family.

Albert Hughes 27:22
Oh, the third and the third one goes. I know. The third one goes off the rails. But but she is an episode two in the back of an El Camino like kicking a bunch of people's asses. Right? You see in that and then she basically blossom? Yeah, you know, but wait, I gotta pause for Episode Three prepare you because it's gonna feel like to you a very deceptive, it starts out like, Oh, this is kind of starting out like the others. You know, it's normally paced. And then it just takes this right turn and it just goes nonstop for 15 minutes. So

Alex Ferrari 27:53
So you were trying to you were trying to John Wick for it basically just this nonstop.

Albert Hughes 27:57
Why would he was a hybrid because Chad has a status thing he does. It's wonderful is that? It because he has a two or two and a half hour movie and doesn't have to tow a 3x structure and too many new characters. And you have Ken Oh, and the audience knows what he can do. You can wallow in a 20 minute set piece. I can't really because I have a story to tell. I also don't want to bore the audience. You know, I'm very much in tune, not having action fatigue happen. So it's deceptive in episode three. Because there are modules of action, seemingly taking place in one set piece which is inside the hotel. It's a raid. I mean, it's pretty obvious at this point, it's a raid, you know, that Winston has to take power from this hotel, and a revenge story, right? So it feels like one continuous action scene. It actually isn't. It's one continuous raid, that the way to fix your reign is as you're watching a lot of action. Because it it jumps around to different locations within the hotel and different group members doing different things. But it's relentless, not in the same way as relentless as you get the Arc de triumph and then you get the Dragon's Breath seen from the above angle in the building, and then you get this steps. Then you get the steps. You put those three back to back that's like 45 minutes straight of nonstop action. You know,

Alex Ferrari 29:19
It's a lot. It's a lot. Now I gotta ask you, man, because there's a there's a special actor who play who's in this in this show. Mr. Mel Gibson. How do you work with not only a legend, but arguably one of the better directors of his generation? Because he is a really good director as well. How was it to work with him?

Albert Hughes 29:42
Yeah. He's, he's, he's a pro. And once you get to three, you'll see he goes off the hinges, you know.

Alex Ferrari 29:52
We'll be right back after a word from our sponsor. And now back to the show.

Albert Hughes 30:01
I'm in the process of working with him you've seen in the past like he does he's very passionate like ransom or Braveheart or road warriors, my favorite. And that's why we wanted him. Yeah hacksaw as as a director is he he makes you believe in what he's doing in the movie if he's playing the character, you believe, right? What I found was interesting is that he, those zingers and one liners that Sam he likes playing with words from Lethal Weapon movies, that is him. That's what he comes with. That's how his brain works. And he plays naive on the set. It doesn't look back and look at everything and like what lens you're using, you know, and he acts like he doesn't know, he knows. And he's watching everything like a hawk. And he doesn't go to his trailer, which is a great thing to have with an actor is like they're not slowing you down. He's very much I think he said it one day, he goes, I'm a good soldier. And he is, and he's highly intelligent on both sides of the camera. And it was just a fun, we had fun with the whole cast. Because I have some people in here, like Adam Shapiro, who's opened a pretzel business during COVID. And it's all the rage in Hollywood right now. And chopping pretzels. Who's a who's a one liner, walking one liners Zinger comedy act, you know, that I work with the past few people I've worked with in the past that have this thing that I was dealing with, with Mel to like, they just want to go on the set and have fun. And they don't want to cause problems. They don't want any headaches. They don't want any drama. And those are my favorite kind of people. So he's cut from that cloth. And I've been here for 40 years of professional he is on the set. And it's exactly what I saw.

Alex Ferrari 31:35
That's beautiful man, not when you when you walk into an action sequence like that as a director. These are not simple, not simple sequences by any stretch and right it's not like a punch, punch, punch, the movement the camera. How would you how do you approach doing this? I know you've seen that a little bit of previous but like if you're if you're talking to a young directors who are trying to get into action. How do you approach like some of the scenes like that in the in the first episode? Does their sequence going down the stairs with him? Will you look like Kiana by the way he will I mean, he was on point, the main actor, the main character.

Albert Hughes 32:15
Yeah, less training though you only had three weeks.

Alex Ferrari 32:17
But he but he looked like I'm like this guy looks like John. I mean, in the movie. He looked like John Wick. I was like, Oh, wow. He's like John Wick style. That's how good he is.

Albert Hughes 32:26
And we are not into that.

Alex Ferrari 32:28
Yeah, obviously. Yeah. Because he's just he was so good at it reminded me so much of John, or of Keanu doing that. How do you approach that kind of scene as a director?

Albert Hughes 32:38
Well, I was very lucky because of the built in nature of at 711 in L'Oreal is you would think you would have to stress about it. If it's a younger filmmaker, and you don't have a great stunt team, you're in trouble. Sure, if you have a great stunt team, what I do with them, as I say, I've learned in the years it's like, and I think we discussed it before, it's like sometimes let professionals be professionals if you're trusting and don't get in our way, let them do their job and then stir the pot every once in a while I'll have my bullet points of once. And for that sequence, what I want it was very overall in a general sense was um, Jackie Chan's use of objects and how playful he is with so he's Frankie's carrying a chest with the point precedent and I will I kept saying it might it was bullet points written down and I will talk to her No, I want him to throw it at somebody. So that distracts them and they can shoot it that's very Jackie Chan that's also very chest to hausky to and John Wick. It's very much fits in that world. But I remember first seeing it with Jackie Chan it's a playful playfulness with chairs with objects and stuff like that. And then we would talk about the sequence and they would design it and then we start just making adjustments now a lot of times the struggle between me and Lauren no healthy really healthy struggle and debate creatively was how long he was going that scene is a one page that's one minute you give me one minute he would turn in six minutes right I'm gonna go now you're killing me over here right so there's a this would constantly going on and that's part of the wick way of being trained in stocks is like they do explore it fully right? So in that staircase sequence you're talking about I cannot a whole floor of violence. There's a whole tooth two sets of stairs that I cut out because I felt like it was undercutting the gag before in the gag after and sometimes you have too much of something. It just undercuts itself because you can't focus on the peaks and valleys basically. And so that was even in a phone booth fight that phone booth fight was really long when I first got it. The you'll see this really fantastic fight between these two women and Episode Three on a roof on the roof of the continental I when I first got it, it was long. And I told my editor like let's maybe cut back to somebody else and then cut back to this. And he just looked at me Sit No, this is wick. This is like world, you know, you know it's a cutaway, we're gonna stay in it. And I think him and that's what a good editor does too is like when you're insecure as a director, they just say stop. No, they did like the scene. You've seen it because you haven't made it to three. You saw the adjudicator see where he has been beaten down that guy. And that atrium, right. So when I get the first cut of that, because I love my offline sounds to be great. They put great sounds and so it was pretty much the same thing in an offline It was brutal and how many times he was punching them in the opening. And I said Ron Ron Rosen's, my editor, I mean, he's a genius like Iran. I think maybe there's too many punches on this guy's face, and the studio or the network's gonna say something, and I kind of agree maybe it's a little too much he goes, dude, dude, it's, it's the wick. It's the wick roll. There's, there's no such thing as too many punches. I'm like, Okay, well, we'll just keep it for now and see if they say anything, right. They never said anything. And then I watched John Wick for and when he's when he's punching killer in the face to get his tooth. Like, it's about the same number of punches. But again, it's kianak Carol has such a soft spot for the audience. And he can pretty much get away with anything, except killing an animal.

Alex Ferrari 36:15
Right! I mean, you could fall out of four stories land on a limo and limp away four times and then move

Albert Hughes 36:22
Continuously. Yeah,

Alex Ferrari 36:23
Continue, keep and then fall down 45 flights of stairs. Get up brush it off and you just like get shot

Albert Hughes 36:29
Off the building could shut off a building by Winston fall following an awning and then on the concrete. Yep,

Alex Ferrari 36:35
Sure. Why not? Yeah, it makes the ice canopy of course it's SynScan. Now with that said, it was so with that said did you have any easter eggs? Laid out throughout this episode? These episodes are for John Wick.

Albert Hughes 36:49
There is the John Wick easter egg. For the hardcore fans. There's the casual easter eggs. And then there's the 1970s Easter eggs like let's go in reverse. So 1970s Easter eggs en picks up Frankie after the staircase shootout. That's an exact replica of Travis bagels taxi from taxi driver. I remember I saw on Episode Two. Episode Two. If you notice that late in episode two, a Starsky and Hutch car appears red with that Nike, white swoosh whatever that is. Episode Three. Right before that phone booth be done I told you about. There's the warriors from the movie warriors. There's the hearse with a graffiti all over it right. Then you have the obvious John Wick kind of easter eggs that are quite obvious. Whether it's what they were doing with the coins, what some of the rules are, what some of the changes in the rules are then the deeper ones. Like in episode one, when Winston gets the idea to go to the theater to see that old decrepit theater where he finds his brother. The scene before that he's at a stoplight. And he looks at a poster. And it's a Marilyn Monroe movie. Yeah. And the name of the movie is Be seeing you, which is from which film to and I think the the death, the death of a woman I forgot her name. She's constantly saying to him be seeing you and he would sign back up or he killed or Be seeing you. So that's the title of the Marilyn Monroe movie because they wouldn't give us the rights to Gentlemen Prefer Prefer Blondes as a title. And that triggers a memory. And then that line recalls again in episode three of the show, and also the adjudicators license plate. She has a car we reveal in episode three, but her license plate is a line from the adjudicator and film Three, show filthy. Right? So there's a bunch of them that and Kirk, the showrunner. He itemize them all because Oh, He cocked marketing and Amazon Marketing wanted it for the you know, that's a really smart thing for them to do. They wanted it to use it for marketing. I forget until I see it like oh god, there's that there's that there's a bunch of them in there.

Alex Ferrari 38:58
So that's really interesting. So that was kind of part of the plan. All I mean, yeah, like every once in a while you'll throw stuff in. But this was like really thought out. Like, where are you going to throw?

Albert Hughes 39:06
Yeah, it was more coming from me and Kurt, being fans of the movie. It wasn't any mandate. There wasn't even they didn't even just tip us off from the film side. What happens in John Wick, or although I saw it early in post for this, they weren't doing that. And it was so freeing in a way they weren't doing what Disney or Marvel would do which is like they have these particular mandates. You have to have to show the show to not to the future. We love that we could reverse engineer and know what we will the first three films where we knew what that that was. And they they just kind of trusted us. I don't know why but they did. And me and Kirk would just break down those movies and say, well, that'd be funny if we can put that in there. And it's always fun to put easter eggs. I think easter eggs like even if you're just doing a normal movie that has no reference to anything IP related. To put easter eggs in there nodding to other movies is always a fun thing.

Alex Ferrari 39:59
We'll be right back after a word from our sponsor. And now back to the show.

Albert Hughes 40:09
And then episode three, you'll get the famous one. You have to really watch out for my favorite movie of all time. Midnight Cowboy. I'm walking over here, you know,

Alex Ferrari 40:18
Yeah, of course, that was a complete fluke. When that happened?

Albert Hughes 40:22
Well, neither did you hear there's two different versions of that story now,

Alex Ferrari 40:25
That that was not really what I know is that it was a real Capitan, a real cab almost ran over Dustin Hoffman. He's like, that's that was the story was the story.

Albert Hughes 40:37
Now there's a counter story that is actually believable because we know what goes on, they would have had to get a release from that guy that uses his likeness. The cab driver because you clearly see his face, and they would never wanted to put the actors in that much peril. Walking across the street secretly recording. And the line of dialogue I heard is actually written the ad lib may be the line after where he talks about that could be a good insurance scam, too. I saw the story that broke it all down I go. That's interesting, because for years people thought this, but we're gonna hear it from Dustin's mouth, I guess.

Alex Ferrari 41:15
I mean, anything's gonna tell the truth at this point. The game he's just gonna make want to live. Yeah, exactly. I mean, he. I mean, it was the 60s. Right? It was the 60s and I

Albert Hughes 41:24
68. He was shot 68 was shot.

Alex Ferrari 41:27
So it was the 60s. Would they need to release Yeah, but it wasn't a public environment. So maybe like That's true. Yeah, that's true. You can kind of get the documentary but you could because it wasn't a public street. Technically you don't need I mean, and it was just a different

Albert Hughes 41:43
And they weren't doing that thing back then were with in New York when we they were shooting inside of a van with like the tinted glass the good shots like that.

Alex Ferrari 41:51
Oh, yeah, like Yeah, and without permits, and just like running around sometimes. Because it was kind of it was guerilla filmmaking was kind of the beginning. And then that beginning but it was like when they started really start being the vibe started like nothing then that capital really kind of started that whole easy, Easy Rider. And now and obviously, reading C drive, right, Raging Bull and all that kind of stuff. But yeah, there was, I'm curious if you talk to us next time you talk to Dustin. Let me know

Albert Hughes 42:19
I'll hit him up on my rolodex.

Alex Ferrari 42:22
Exactly. So I'm coming from a collar battle I was at the colorist for a long time as well and had a post house I was looking at the approach to the color grading of this which is shoot this on by the way, gentle camera

Albert Hughes 42:37
It was the the airy trigger, which model DX whatever the fuck it was the same lens. It looked like we it was degraded. It was degraded because we got the 1950s lenses I may have talked to you about this before from had a vision that no DPS want to use anymore because their soul they literally had to dust them off when I was doing Good Lord Bird, and they have all these imperfections and anomalies in them. Right. And they they are they were built for MGM by path A or path a path A and MGM are somehow involved, right. They hadn't been used in years. And I had danza Zaki was the lens guru over at penerbitan, who services all the top DPS. And I just went in one day without my DP because my DP was in a different city. And I said, just give me the funkiest lenses you got just think of anything wild that nobody wants to touch. Even if it's cracked, just bring it and then we started testing them out. And I picked his set. And later I found out because I said I would like a list of the films these were shot on. Were Yeah, and it took them actually months to give me the list. It was like a list of 200 films, but the three films that stood out to me were Dr. Zhivago. Cool Hand Luke, and the graduate. Oh, so you watching the Continental? Yeah, you're actually seeing through the same exact lenses that shot those three classic films right. Now, I could have shot with a red and airy or Sony and I don't think you truly could know the difference because we're not only doing that we're also deciding a lot. We're Maxine Gervais who was my colorist I spoke to you about last time it was on all my projects dating back to Book of Eli which we talked about that she's fantastic. She's an artist. She's my partner on every project like there is no DP director relationship without her that that try it that Trifecta doesn't work if the DP comes in and doesn't get along with her. I can't hire him because she's she's my partner in this you know? So she goes in and we start doing the grain thing again we start we don't do that that film grain that one they license out which is bullshit you know it's a scam there's no that's a complete scam. It's a scam okay. She scan she's they've scanned every film stock imaginable from the past okay. She Oh, for great. And then she does a thing. And I don't know the technical terms for it. But there's different layers of color registration and mids highlights, and you know more than I on the thing, right, and how brain interacts with the mids and the highlights and the blacks. And she goes in and there's different layers to and degrees to it. And sometimes we land, we do the stubble, we try to have the imperfection or like one close up maybe grainy or than the other one, or the wide shots are a little more grainy than the medium shots. So we checkerboard, the grain, we pick the degrees of grain 1020 or 30, or 40%. And we are base level, let's say be 20 throughout the whole show, and then we sometimes will attend and go to 40. And it's a subconscious thing where you when you're watching it, you feel a little bit of inconsistency that reminds you of analog. And so there was a lot of things she did that she's a genius colorist basically, like she's like, I think she's gonna be mad. I said that she like the Rain Man of colorist because I tease her about certain things.

Alex Ferrari 46:05
It is a compliment, but I could see where she could go. Hey, man,

Albert Hughes 46:09
Yeah, but I teased her about we mean are like, people come into our color selections. They see us bickering, because she's so sensitive, because she's an artist. And she just goes hard to get it right. And sometimes I'll just say something just to fuck with her. But they think that me and Maxine are fighting and we're not really fighting. We love each other. And we're never mad at each other. Never right? She'll pick, she'll pick on me and I'll pick on her. And she'll say something like, Okay, so there's a transition. I know, you will notice it's like I like sometimes selfconscious transition. So it's tilting up from the beat down the adjudicator and goes this atrium, yellow circle turns into a yellow white right?

Alex Ferrari 46:48
Oh, I love that. Well, I love that shot. Yeah, that's what I was talking about. That was one of the shots. I was talking about what I said about directors. Absolutely.

Albert Hughes 46:53
Yes. So with her like, early in, prep up putting a shot list. I'll put a magazine dissolve, which is a customized dissolve, you know how that works. You're pulling different image up on the second the beside, and you get the customized This is all I said I put out so I'll put in the shot list. And for the editor too, because he has my shot list. So then we Maxine does all by putting a quotation to the next thing. And it's a it's a yellow white. I didn't know I didn't explain it to my editor would a magazine dissolve was because him and his assistant were busy online thinking it's a technical term from Hollywood. They can and I said no, no, no, it's my colorist who who does these? Fantastic kind of creative dissolves, because that was one. Like one session. We were snapping at each other on Alpha about as I said, Okay, Maxine, I need like a 48 frame dissolve here. And she just snickered at me and goes, Oh, you want to dissolve here? I thought you wanted something more creative. I'm like, well, sometimes a normal dissolve. Works, you know, just that's better.

Alex Ferrari 47:55
That's amazing that they thought that was like a special tip. Because to be fair, in Hollywood there. There's always insisted beginning of time, there's all these weird names for certain things and you know, a stinger a B 52. Wilhelm scream? Yeah, well, exactly. And then people like, Maxine, dissolve where's the Maxine?

Albert Hughes 48:15
Yeah, well, now, you know, from your show, in the film, also, a Maxine, dissolve as accustomed as all from henceforth,

Alex Ferrari 48:25
Yes. From hence for they will be called the Maxine. It dissolve. I gotta ask you, man, look, him and you and I are a couple of old dogs. We've been we got a couple of bit of shrapnel under our belt. And, you know, when you and I talk is so much fun, because we talk in cinema and talking about but we, you know, our generation kind of grew up with, and I don't see that coming up behind us men. I mean, there are some, where do you think 50? I mean, are they going to be doing? You know, this kind of like, what you just explained with the grain? Like, are they going to be doing that in 40? Or 50 years, man? Is it what do you think?

Albert Hughes 49:06
Well, it's, it's the true the Tiktok generation now, right now, the the generation that was born. I mean, a lot of after us are just a limbo out for us. We were we were there. From the analog to digital, we saw that I'm so happy we were that we know that difference between film

Alex Ferrari 49:24
British generation. It's the British generation.

Albert Hughes 49:26
Yeah. And we know the difference between digital editing and film editing. You know, it's so I'm so grateful that we got to see that there's something interesting going on. And this is a subtle or conversation or more nuanced one on about this generation. It's like they're seeing like, let's say a movie is out in the theater and they didn't put film great and they didn't do this and it's very clean. It's a Marvel movie and it's very everything's very clean. It's very digital. It still somehow does feel like film because of 24 frames because the shutter Oh

Alex Ferrari 50:01
We'll be right back after a word from our sponsor. And now back to the show.

Albert Hughes 50:10
Motion Blur and depth of field depending on how you use it, those three things we talked about before, right? That do convey the sense of cinema, it took a while for digital to get there because of those three things in image quality, right? But if you actually play a piece of film, you go whoa, whoa, this is completely Oh, done. Oh, God. Oh, even me, and you have been been fooled into thinking, this looks like film would actually know it. There's a whole other thing going on. There's registration problems, there's scratches, there's ducks prints, there's all this

Alex Ferrari 50:43
Project project the print of Lawrence of Arabia and project digitally project the print of a Marvel movie. And you tell me if there's a difference in the

Albert Hughes 50:54
It's an analog, it's an analog quality. Now there's no I'm gonna parse this argument out different like, I think you and I talked about this before I really don't get off on this whole film purists shit, that group of filmmakers and filmmakers. I think it's fucking bullshit. It's nostalgia. It makes no sense. And Excuse Excuse me for saying this. It's a bunch of white men who are in this Daljit okay. They need to stop going against the winds of need to stop going against the winds of change and start help building windmills. Okay. Um, no, like I'm when I see a bunch of nostalgic old timers. It triggers me is a half biracial guy. Do you start getting to nostalgia that goes down a dangerous road? Okay. Enough. Let's just take all these. Let's take all the and I know I'm being harsh there. Okay, but let's take all these tools available to us. And tell the stories we need to tell by some of them don't believe in di somehow I didn't have any VFX in this movie. I don't give a fuck. Or are talking overly too much about IMAX like, I don't give a shit is Is it good? That's all the audience cares about? Is it good? If it was shot in an iPhone like tangerine? It doesn't matter? Is it good? But to answer the larger thing you're talking about, it's like we're in a world where everything's getting drowned out by too many voices on the internet. And like, you know that because you have to find your niche and all that stuff. So film guys on what film in history, it's got to kind of die away with the new generation. And they're gonna be talking about the film from our generation as being you know, they're gonna be talking, it's not really our agenda, but they're gonna be talking about Marvel movies like, like, as if it's So Lawrence of Arabia. That's what's crazy.

Alex Ferrari 52:38
But you know what, quit and quit and said this really quick. I saw an interview with Quentin. And he said this really interesting. He said he saw he had a conversation with his 16 year old. And he's like, Hey, I was four years old and Iron Man came out and he goes for that kid. That is Citizen Kane. That is, you know, Lawrence of Arabia,

Albert Hughes 52:55
And Ironman is a good movie. That is a great movie.

Alex Ferrari 52:58
Ironman is a fantastic film. But the point is that that is I mean, if you talk to John Favre, he's not gonna like yeah, it's it's good as long as Arabia or is as good as you know, all these it's not. It's a classic in the in that genre, without question. But

Albert Hughes 53:11
What what's also like, it's just like when we are you were younger. Did you remember I'm sure even went to the stage where you were the certain age or like, I don't know, watch a black and white film when you're 12. Oh, watch it black and white. It's Oh, yeah, different watch it, and they know, not older. And you're like, oh, Samurai. But here's what happened during COVID. I gotta tell you about what happens because I've been to film school, I got film books, and I read and I watch a lot of stuff. I have the criterion channel. And I started deep diving in the 30s. And being really fascinated by the fact that the technique of opticals, in camera movement in lighting was at an apex in the 30s. And I'm like, Well, why is this like 30s 40s 50s and started slow down by the 60s who was out unless with a very special director, like Hitchcock, right? Or David Lean or somebody like that, but the 30s Kubrick, but the 30s had transitions and moves like I've never seen before, right? And I go, What is this and I started thinking about it, I go, Well, 1930 1927 2728 sound came in. Before sound, they had to rely strictly on the visual so they were well flexing the visual and opticals right, you look at metropolis and the optical no multilayer obstacles, okay, in the framing, and that also, they started leaning more towards dialogue and now that they started going away from technique of the visual. And that was a an epiphany. I came to I don't know if it's correct film theory, but an epiphany. I came through this last year because I've been deep diving on 30 films. And I'm like, Oh, my God, that I'm so embarrassed that I thought that we cannot scale them. You know, it's like, no, you can't creativity is creativity. It doesn't age you know?

Alex Ferrari 54:55
I mean, you look at the look at something like Seven Samurai or you look at you know, any of the core equals our films that were Russia mon are all of those ease just looking at? Oh, okay. Yeah, I just, I just okay, I got what

Albert Hughes 55:10
They're doing I did a time when there was no video monitors. They couldn't image Sergio Leone didn't have a video monitor with those close ups

Alex Ferrari 55:17
Bro watch. I am Cuba. Are you kidding me? watch that movie Iron Cuba and you're just sitting there like who never heard of these filmmakers doing stuff with like 5000 pound cameras that look like they're doing it with an iPhone. They're you know, putting things on on wires and putting them in the middle of the street while there's a revolution got like what is going on? And that was what's the 60s it was in the 60s of him not mistake. Yeah. Early 60s. Yeah, it was it was hidden until

Albert Hughes 55:49
Yeah, well, that sounds amazing. And that's what's amazing about those films like it was much tougher, much heavier equipment, like you're saying, right? Communication. They didn't even have walkie talkies. early cinema, right? They didn't have cracked wall control. This, they didn't have a lot of things. It was a lot tougher. And then you had to get printed scripts do everything by phone. There was no digitally sending the print or script to Well, someone across town to read it right away. It's, it's amazing. It's like it just shows you something like put those people nowadays. Oh, they're running circles around all of us. I mean, can you already work? But let's say

Alex Ferrari 56:27
Can you imagine Kubrick with today's technology? Can you imagine Hitchcock

Albert Hughes 56:31
I wonder I'm so that's the that's that's a fascinating thing. You just said like, what would Hitchcock and Kubrick embrace digital? Or would they do like these other handful of directors? Who would? No no, I was oh my god, I shouldn't film. Which Well, I thought I was gonna be one of those guys in film school. I was I'll never leave felt like, I'll never leave home. No. We talked about it before. It's like I love the control of digital. I love knowing I can sleep at night. I got it.

Alex Ferrari 56:57
Right. You don't have to wait the next day that you rolled the dice. Oh, was the gate? Was there a hair on the gate? Oh, was there

Albert Hughes 57:03
A monitor. You can see you could put your lead on there. You can see all the sudden and costumes react to it? Like no, I'm not into the mystery dog. Forget that

Alex Ferrari 57:12
Kind of greed. But you got but the thing is that both you and I had the opportunity to shoot 35 to shoot 16 to shoot Super Eight. To play with those things, you know, to do cross processing in the lab to like get image Get Image saturation with

Albert Hughes 57:28
And I'm nostalgic about I am nostalgic about it in one way. I like to emulate it. I like the look of it, it doesn't mean I want to use that tool to get the look, I want to use this tool it gets, you know, because this tool gives me greater comfort and control. And I can even do my blow ups in repose and stabilizations much more. Not easier. It just there's another word for it. It comes down to quality and control. And people can debate this thing about you know, you hear different people say that a 35 millimeter is 8k or 10k. And then you're hearing another DP tell me? No, it's nothing better than 10 at its pixels versus grain. Depending on the stock you pick, you know, so you know, at a certain point you're human I after four 4k is not. I even would even dare dare the audience member to know the difference. You know,

Alex Ferrari 58:21
You really can't tell the difference. I mean then now there's a little bit difference with the each boy that forgot what's called with the color grading. Or you HDR you get a little bit more cardid

Albert Hughes 58:30
I did a we did a past and and it's a trip, man, dude, it's a trip. And they bring it to monitors and they're coloring, Maxine's coloring. The standard one I forgot what rec 709 or whatever it is. Yeah. And then ACR. And depending on your TV screen, you can get the HDR version of the Continental. Right at first I'm like, Well, I don't understand what I know what HDR is, you know how it grabs the highlights and the mids and lows and balance it out basically in your phone. I know what it is in theory, but when I'm looking at this image that's HDR looks more contrasted and meets popping more. I go well, I didn't think that's what HDR was. But there's something going on there that I actually prefer that over the rec 709 or whatever, if I'm correct term it like that.

Alex Ferrari 59:16
But then you put your whole filmography is that you like Poppy stuff, dude, like look at back Blue Book of Eli

Albert Hughes 59:21
Contract, right?

Alex Ferrari 59:23
Yeah, yeah, you're crunching you're crunching the blacks. You're dropping the highlights. You're making things a little bit poppier. That's my style to love.

Albert Hughes 59:31
But the difference is, if you I don't know what time type TV you're watching, I'm assuming you have a huge TV. You're watching this laptop. Okay. Yeah.

Alex Ferrari 59:41
I was watching it on this last night. It was great. Yeah. The difference? Probably. I shouldn't watch it.

Albert Hughes 59:48
Oh, no, no, no, no, we're talking we were just talking about that generation. Get ready for it. And we all we by the way, it's funny, but we all do have to be aware of that. Right? Sure. But like, if you look at the lighting style,

Alex Ferrari 1:00:00
We'll be right back after a word from our sponsor. And now back to the show.

Albert Hughes 1:00:10
Episode One in two I chose is really young DP really dope, or he's a hippie dude. Long hair from Norway, right? Spain man, just an artist, right? But he needs more into ambient light, you know, fill the room and will smoke and not hard, light, soft light. And I started learning along the way that I actually loved the way it look. It's not what I've done with in the past Potomac contrast, it's harder to do contrast Hawaii style like that, if you're seeing lighting, oh, it's empty. So what I learned during the show was when you couple that with these old lenses, it can get dangerous. You have to watch out here right? They get to the third episode with Peter Demings shooter who I worked with him from hell and a bunch of other stuff all time. He's been around. He's done Austin Powers. He's done the scream series. He's done session. Last highway, David Lynch Mulholland Drive. He's been around. So the certain point we're shooting, and I can't wait for you to see three. We're shooting and he just goes Howard, trying to introduce a little hard light here. And I didn't know what he meant, right? Because I do have in my style guide noir lighting, this that shadows, silhouettes, and you need hard lighting for that kind of stuff, usually. Okay, so we wrap the whole thing and I see him at the premiere and I'm talking to him. And I said, I know what you mean. Now, moving forward, we have to be careful with these lenses. I love what they've done for the show because they they forget it up with that kind of more diffused look. But moving forward with this. I want to use more hardline I now know what you were saying that day Peter like thank you basically right? Because this is why actually when you see Episode Three you'll see what Peter Deming did with those lenses he's still within the same style of lighting but he's when he's like we're creeping into without using handheld I got out of handheld because I'm actually not a fan of it. I think me and you talked about it before it's like control to me it works in the John Wick world for certain things and Chester house he does it wonderfully because he's not doing it in that Paul. Paul Greengrass style. Just elfies More it's almost it's almost a Steadicam the way they use it for piano you know, we went a little bit more raw with a staircase scene because it's the 70s you can get away with a throwback handheld look you know, but you'll see if you go from episode one, two and three there is not one handheld shot and three there's a little into and there's a few Dutch tilts in there that I had to adjust and put in because I'm not into big into Dutch tails but that was that directors thing and you know, I had to adjust the other episodes because of it so I was able to go but a Dutch Tillman one that's what's great about TV you can Oh well that director did that is not necessarily in my style guide but I can course correct this a little bit for the audience you know

Alex Ferrari 1:02:49
You know it's it's interesting I shot with the Super Bowl stars back in the day on a red for the same reason you shot with the airy and these older indeed Super Bowl tires were like dirty from the 40s very hot like it was like I forgot last home made them I don't know who made them. But they were like it gave it a funky look because the red had this hard edge digital thing is very nice one Yeah, yeah, the very few the older ones had really hard edges. And I'm like I can't I can't I need something to soften it up. But then you start throwing a little ambience and a little smoke in there.

Albert Hughes 1:03:26
Yeah. You get you by the way to register to eat up smoke. Did you notice Oh yeah. Yeah, the first test we do like register on film The Red would just eat it up and make it go away in a way like your room morpher read

Alex Ferrari 1:03:40
Right and then when you start when you know how it is to smoke like the Tony Scott stuff. Like when you start Tony scouting it up a little bit. It's hard man it's hard to control the light yes hard and to try to match it for cuts. You

Albert Hughes 1:03:55
I mean you always you always run into that problem but if you if you have a good stage that's the only way to control it. Yeah, that's the only way you know what I'm gonna do on it. Yeah, no, you definitely have to have a good what do you call it's the effects guys dansette effects guys that do it. Then dp and gaffer keep their eye on it. The camera operators keep his eye on it to direct dress to keep his owner and everybody's like checking the level o's and now you can reference the other shot now thank God like back in the day you couldn't do that. But it's interesting with Peter does some of that you're talking about you'll see in episode three when you get there. There's a lot of shaft lighting come starting to play into it early on. Yeah, yeah. That's why I want to bring Kirk Well, I want to bring Kurt back because if you'll have us if you'll have a horse and we could do because we're lining up Episode Three there's a lot of screenings going on for Episode Three with collider and you know, there's other screenings going on around town and they're actually you know, hopefully this thing in Hollywood will be over soon. You know, I'm praying and everybody will be able to meet the the actors In the others, but for Kirk and I to come talk to you about three because I think you're you're gonna see a lot of stuff in there that we grew. We grew up. We grew up on

Alex Ferrari 1:05:14
Of course, you're welcome, sir. Anytime and I'd love to talk to Kurt as well. I have to ask you this one question. What was the toughest day on set? And how did you overcome it?

Albert Hughes 1:05:23
Oh, geez, man, you have a pro youth this is this is why we went three and a half hours a generation where?

Alex Ferrari 1:05:29
Well, no, well, we'll start wrapping it up soon. I

Albert Hughes 1:05:32
Was still wrapping it up. But I know, I mean, you hit me with something that I gotta say he's like, you saw it, because you you've seen the first episode. It was a toughest shoot day of my life is at party scene, that appears to be a winner, but we stitch together three shots. And the issue was, and I don't want to come off on kind here, I'm gonna say, I'm gonna try to thread the needle here. If you're conducting an orchestra, and one instruments out of place, you know, you have to have a little talk with the flute player. And if that instruments still out of place, you might have to think about replacing the flute player. Well, we had the flute player and the via violinist was out of tune. And I saw some early signs of it. And that the shot was way more challenging that it had to be okay. Because of you correctly plan it, you get your your extras in pods, you know, you're dealing with animals, you know, you're dealing with Arelis you're dealing with a lot of things in that in that shot. Um, you're hiding things, you're revealing things. You need the whole. And that's what I love about I wonder that's what I told the crew out in Budapest, and they were wonderful, by the way, had nothing to do with the Hungarian crew because they were fucking fantastic. Okay, it was either an American or British I'm talking about, okay. And they're supposed to be fantastic. What I said is what I love about one or is is you can get a lot done quickly. That's one thing you have the aesthetic thing is another thing which you know about, right? The thing the other thing it does, and most people don't give enough weight to is, no one has an escape, not the actor, not wardrobe, not hair, not makeup, everybody's exposed not to grips. Everybody's exposed, okay. So they hide, they get to this heightened sense of, they go into fighter pilot mode, because they don't want to be the weak link. And if you drop a one on them every other day, or every day, a mini one or a long run or, you know, you don't have to do it a lot, you're just doing it to save time on a certain section of the scene, or whatever. They your crew gets into fighter pilot mode, because they don't want to be the weak link. And they all super, they're super focused. Now if you do coverage, they start to unfocus because they know that you can come around a mistake. If an equipment piece drops. An actor flubs a line of hair and makeup, don't get the hair overnight and time that led to take continue. So it does this wonderful thing mentally to the crew. And so I have this scene that you were asking the question about, and by the end of it, it just felt like I went 10 rounds with Mike Tyson because I didn't have the I had the proper support of 80% of the crew night of 90% of the crew that 10% Really, really affected the day on what shouldn't have been an easy shot. But what should have been on a normal one or one day if it was properly done by everybody being at their best. But again, this is what post is for this is what I why repo why stabilize? Oh, why building hidden cuts. And this is why people you know, sometimes feel like there's some filmmakers I'll take swipe at other filmmakers like that's not a real winner. Well, it doesn't matter. It's for the audience to to have the impression you're doing something real time the audience doesn't know that. Just because you know that Jackass doesn't mean it's not about how you do it. It's about the result, basically, you know, so yes. The toughest day of my career.

Alex Ferrari 1:05:59
You can say the same thing about rope. That's not a real winner. I'm like, okay, but it's Hitchcock, and he was doing it in seven pots Shut the hell up. I mean, come on, shut the hell up. No, that's just desperate.

Albert Hughes 1:09:07
I mean, he still has the record. He kind of still has the record. But if you think about it, because it's per real during film, he has to record

Alex Ferrari 1:09:15
Oh, don't want that stuff. Ya know what I mean? He was insane. It was insane. But we can be done with that three hours on Hitchcock alone. So I want to ask you a few questions that are asked all the guests. See how if they've changed a bit since last you were here? What advice would you give? What advice would you give a filmmaker trying to break in today's business?

Albert Hughes 1:09:38
I remember my last answer, I think it had to do with talent. And sometimes you can develop your talent. But you have to know if you have the talent for what you're trying to do. If you're saying filmmaker by director. You mean director, not writer, not cameraman filmmaker.

Alex Ferrari 1:09:56
We'll be right back after a word from our sponsor. And now back to the show.

Albert Hughes 1:10:06
Recognize if you have talent early if you do keep going if you don't, and you have to be honest with yourself, get out of the way is what I said in the last podcast because you're wasting space for people who need that space. Right? There's plenty of other jobs in this business that you can do. Breaking into the business, I think I would say just keep shooting, no matter who's watching a budget your mom, or you and your room alone. That's all I do. In Prague, I have 250 shorts that nobody's ever seen. I know. I said a couple Oh, I cut I set it up to you like, those are the ones I make available to my friends, like a handful them, I think five or 10, right? I don't, I don't know. What do you call a. You practice your craft. And the most important thing, it's like, I don't say this enough. It's like, you have to be willing to do it when nobody's watching. And still love it. If you love it when nobody's watching, you got yourself a plan.

Alex Ferrari 1:11:01
Beautiful, beautiful answer, sir. That should be a t shirt. I'm just saying.

Albert Hughes 1:11:06
Right under hustle,

Alex Ferrari 1:11:08
rather than a t shirt. If you can go back in time, and talk to Little Albert, what advice would you give him?

Albert Hughes 1:11:18
I now this is a new answer. I know, I think this is a new answer. Any question? The new answer is, when you're young, you think wisdom or being wise is goes hand in hand with being smart. It actually doesn't. I think Wisdom means to me, I don't know, the literal definition means to me, you learn from the past. And you adjust. And that makes you smart enough, you're smart enough to adjust, let's say. And you collect a note on top of these experiences, that you know what to do quite clearly in the future. And I would tell my younger self to go easy on myself. And to not take it so hard that this is part of the process of trying to become wiser in this job or this position. And that you cannot rush that you can't rush wisdom. Wisdom takes time. You can rush talent a lot like you've seen some flash in the pan boxers, lawyers, filmmakers, writers, entertainers filmmaker you that you've seen them like woof super talented, but they don't have the wisdom yet. But they're still super talented, they can rush their talent, you know?

Alex Ferrari 1:12:28
What is the lesson that took you the longest to learn whether in the film business or in life?

Albert Hughes 1:12:33
Up patients, you know the answer, you know, like, Yeah, but you know, like we, you have to hurry up and wait, but that thing I think we talked about last time, it's like, Don't get involved in every argument it takes place in front of you that has to do with your film. It's a waste of time with those people figure it out. And you know, poke and prod a little bit and I have a, I've learned how to do this, I've never good because I think I have a little bit of OCD problem, as I wasn't good at tuning out the room when you're in a conference room, and people are talking because sometimes you'll have your production designer and prop guy now on the same page. And they may be arguing off to the side, or the picture car guy might be arguing with somebody else. And you think it's an unhealthy thing to see an argument but it's quite healthy. And if you get involved in it is going to stress you out and you're gonna be able to your job, they're there to help you. And they're there to do their jobs professionally. And just because they're creatively arguing about something doesn't mean you need to get involved, because that can tax you. And what you need to do is have a way of just making it noise. And if you hear a trigger word, where you need to get in to stir the pot one direction you do that, but generally stay out of it because of the best idea usually comes out when the creative crew starts having a healthy debate.

Alex Ferrari 1:13:49
Very good. And of course the toughest of all the questions three of your favorite films of all time.

Albert Hughes 1:13:56
Did I answered this one before? Yeah, we talked about one I remember. Yeah, they remain the same. Okay, Midnight Cowboy is number one for a lot of reasons. Taxi driver got knocked out of the number one position long ago by taxi driver was it forever okay? It's been a cowboy. It's manbites Dog is second. And taxi drivers third,

Alex Ferrari 1:14:19
That's what we ran remember man, but because there's very few people who know that frickin film. And it is oh mazing criteria lays you

Albert Hughes 1:14:28
At a run menu at a run on we went on a run about it. Okay, because it's only inside baseball too. It is such a look at the bill it is but if you look at the film, there's no reason at face value somebody's looking at my list should believe that should be number two over taxi driver. Oh, and the reason is forget all the stuff that mean you know and I'll finish with this. It's the for the reason is it's the only film and the history of me watching films that made me question Should have my own moral compass. I was okay with a bunch of shit in that film into that one scene. And then I walked out, I draw the line there. And then I got it on criterion laser. And I watch the rest of and I go, Oh my God, it's not the film, it's me. It this is a statement about me. And that's far more important than watching a mentally deranged taxi driver, done well by my hero Scorsese, a film that shakes you like that, and rejiggered and by the way, Midnight Cowboy did the same and made me question a lot of things about growing up in what I saw with my mom, my dad, and you know, what's, you know, the, you know, there's a debate between me my daughter about whether they're to heterosexual men in love or whether they're repressed homosexuals in that form a bond, let's say, okay, and you can have that debate and I finally found the answer, and I was wrong. So that that film was special to me because a foreigner made it from England. John Slusher came to New York and it also blows my mind that this lunatic what's his name of the actor? John's right wing lunatic. Jon Voight like he's gone. He's gone so far, like almost almost into Nazi territory as my daughter walking in with her dog right now. Moving the camera with her Go ahead. Yeah, cuz me and him go along a little, you know, it's like I couldn't I couldn't believe that Jon Voight would do. You had to be liberal minded and open minded to do that type of felt, you know, so that that shocked me.

Alex Ferrari 1:16:34
Oh, and deliverance into deliverance to

Albert Hughes 1:16:38
I gotta watch it again. I don't know. Okay. I gotta watch that film. Again, because I haven't seen this up my childhood.

Alex Ferrari 1:16:45
And, and that says a lot about you. And that says a lot about you that you saw deliverance in your child.

Albert Hughes 1:16:52
While parents took me to inappropriate movies,

Alex Ferrari 1:16:54
Everywhere, but back then there was also only so many Disney films playing in the theater. So there was it was deliverance enough that

Albert Hughes 1:17:00
My dad took me. My dad took me to see all that jazz. And I distinctly remember the nudity and an open heart surgery. I recently saw it again and went on a bob posse run. And it's exactly as I remember, except for the nudity. When you're a kid, it's amplified. You're like, oh my god, you know? It's a but that's a fantastic film. And so it's cabaret like a deep dive on him. And he's, he's just amazing.

Alex Ferrari 1:17:25
Albert, it is a pleasure. And as always talking to you, where can people find and watch your new Opus, the Continental?

Albert Hughes 1:17:35
It's on peacock. The premiere episode was last Friday the 22nd I believe what I'm getting right. That was episode one. Episode Two is the 29th. Friday the 29th. Episode Three is October the sixth on a Friday and get to episode three everybody because it's building that it's all building towards how Winston gets that hotel. And it builds to an explosion. And I'm telling everybody that I'm going to see Alex again with Kirk ward. Our show running to this stuff in episode three in the near future.

Alex Ferrari 1:18:06
Very near future. I can't wait to have you back. And last question. Is there another? Are we going to keep expanding this John Wick world?

Albert Hughes 1:18:14
That's up to like Lionsgate into producers. I have no idea. It's so good to wonderful world. You know, you can go so many different directions with so many different crazy characters. I suspect they will they have the antidote Dr. missa ballerina coming out next year. And it feels like it's ready made 40 Plus it's fresh. It's not a superhero. IP, you know, rightly so it's whether I'm exactly and whether that's what's she you pointed out something I never heard before. That's an adult it never really. It's

Alex Ferrari 1:18:48
PG 13 IP, or PG IP. There's never adult IPS out there really like well, they should taxi driver right Pete? Like they should do another. Like, what? Let's go into that.

Albert Hughes 1:19:00
That's fascinating. That's fascinating. I think like whether I'm involved or not doesn't matter. I'm just a fan of the the show that we did. I'm a fan of the movies and they keep making them and they're good. I'll keep watching them.

Alex Ferrari 1:19:13
But as always, thank you for coming on. We can keep going. And I wish we could but we're going to come back with her and

Albert Hughes 1:19:21
We have a part two, we have a part two,

Alex Ferrari 1:19:22
We'll have a part 2. My pleasure as always my friend. Thank you so much.

Albert Hughes 1:19:26
You too.

IFH 704: From Short Film to Hollywood Blockbuster with David F. Sandberg

Right-click here to download the MP3

Alex Ferrari 2:00
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 2:05
Now I want you to imagine I want us all to close our eyes and imagine something you're sitting in your apartment one day you and your wife and you have always wanted to make a horror film, but you don't really know what the next step is. So you see these horror competitions and you say, You know what, let's enter into one of these horror competitions and see how it goes using just the resources you know, you don't have a lot of money. So just using the camera that you have and the equipment that you have, you're going to create a horse short and submit it to one of these competitions just to see what happens. And not only do you win the competition, but your video becomes a huge viral sensation. Suddenly, your you know, Vimeo videos and YouTube videos are being downloaded by 1000s and 1000s of people and not too long after that you start getting phone calls from people in Los Angeles that you know want to have meetings with you. Now fast forward a little bit to you know, being invited, you're invited to Los Angeles by new line. And before long, you're sitting in a meeting with James Wan talking about making a feature film version of your short this is more or less what happened to David F. Sandberg in 2013 when his short lights out became a huge viral sensation. And on June 22, the feature film version of Lights Out starring Maria Bello and produced by James one will be coming to a theater near you all right now on with the show

David F. Sandberg 3:26
Came here. My wife Laura and I a little over a year ago now. But it all happened really fast. Because it was like, you know, we got the call that yeah, lights out the movie is getting made. So can you get on a plane next week? So we flew over and yeah, we went back home just over Christmas now. But that's that's it. Now it's been weird. Like, it all happened so fast. When we first got here we just were the first like nine months or so or whatever we stayed in the Airbnb is around town. And it's just now this year that we've gotten a proper apartment to stay.

Jason Buff 4:08
So it was really like, I mean, well, let me ask you, first of all, how was how was living in LA? Because I've lived there. And it was very difficult. I mean, I and I'm from the US, you know, so it was kind of a culture shock for me. Are you guys like settling in and feeling more at home? Are you are you there permanently? Are you going to go back to Sweden?

David F. Sandberg 4:29
I mean, right now, it's pretty permanent because we've rented out our apartment back in Sweden. And I mean, as long as things keep going, well here we'll stick around, you know, right. But But yeah, it's a lot different from Sweden. But both good and bad. You know, the weather's always great. And there's a lot of cool stuff here. And that Yeah, I mean, we love it. So far. We haven't seen a lot of the other parts of us. We've only been to California. We went to Las Vegas for a day for cinema con. Right? This is all we know, like, we want to see more of the states.

Jason Buff 5:09
Yeah, you gotta go. Well, I'm from North Carolina. So you should definitely head that way. And kind of see something. LA is very, it's cool, but it's very different from the rest of the US.

David F. Sandberg 5:18
Yeah, that's, I can imagine. It's, it's, it's a unique place. It feels like

Jason Buff 5:24
The people that rented your old apartment know that that was where the short was filmed.

David F. Sandberg 5:30
Now, yeah, that's one of our friends who who's actually in, we met a short called picture, and she's the queen in the picture. So yeah, she knows and she thinks it's cool. Like, she has people over and it's like, Hey, this is the lights out apartment. Whoa. Yeah.

Jason Buff 5:48
That's cool. Well, what I want to do is I got a lot of stuff I want to talk about, and I want to be very conscience. conscious of your time.

David F. Sandberg 5:56
Let's I mean, it's Saturday today, so there's no work today. So that's, that's fine.

Jason Buff 6:00
Okay. So what what is, what are you guys doing right now? I mean, I assume the, you know, pictures locked in what what's kind of going on right now? And you're like, what's your week full of right now?

David F. Sandberg 6:11
Right now? It's pre production on Annabelle two. So, yeah, we're shooting in six weeks. Okay, so it's getting close, lot to lot to prepare.

Jason Buff 6:26
Is there anything you can I mean, that story wise, but I mean, what, when you say you're preparing to shoot, what is that kind of mean? Are you working on? Is the screenplay ready? Are you working on?

David F. Sandberg 6:37
There's still tweaks being done on the screenplay, but also, you know, we're casting people, we're scouting some of the locations we still haven't figured out yet. And this one has a bigger budget than lights out. So we're shooting it on a stage on the Warner Brothers lot, which is awesome. So we're the house has been the sets are being built, you know, and there's, you know, some budget issues like, hey, maybe we can, you know, we're a little bit over, maybe we can cut out this room of the house, a lot of stuff like that back and forth

Jason Buff 7:09
As the way you think about it changed now that you I mean, I would assume that walking into lights out the feature, you probably still had a lot of those ideas in your head about oh, there's ways to save money and cut corners and do this and you start working with a studio and it's kind of like, oh, okay, well, there actually is some money to spend on this.

David F. Sandberg 7:29
Well, I mean, I had no idea. I mean, I've, I'm so lucky to have skipped all of these steps. You know, like I went from making no budget shorts, which is locked on me back in Sweden, right into making Hollywood studio features. Like, I've never made an independent movie or anything. Like I've never been on a real film set until lights out. Right, which was scary as hell. And there was so much like, you know, I put so much pressure on myself as well, just like, This is my shot, you know, better not screw it up. Because, you know, then I'll go back to Sweden and never do a movie again. So, yeah, that was intense. And it was just so much to learn, like, you know, I know how to sort of make a little movie, like how to tell a story. But everything around it was just new, the whole the studio thing and just working with so many people, you know, I'm used to shooting myself and editing myself and doing all of that stuff. And now I had to work with other people for the first time and just working with a writer and yeah, there. I had, like, I'd wake up in the middle of the night being all stressed out and like, I have these things where I wake up, and I'm half asleep and I hallucinate. And I'd see like the whole crew standing around my bed just waiting. And I'd be like, Wait, what are we doing? What? Why? So hopefully now on Annabelle, I know a little bit more what to expect, and maybe we'll have a little less nightmares. Right?

Jason Buff 9:05
So your confidence is better going through this? Or did you look at the finished film and just kind of sit back and be like, holy crap. I did this.

David F. Sandberg 9:15
Yeah, no, I mean, but that happened to like, just during editing, you know, we were cutting the scene with between Maria Bello and Teresa Palmer. They have this argument and it's like, Shit, I actually directed this, like, a real movie with real actors. And yeah, that was there's been a lot of those moments, especially because of the beginnings of the whole thing. Like I'd see people you know, painting the sets and stuff like that. And I'd have this feeling of these people are working on this. Just because lotto and I made this little short, you know, just an evening back in Sweden, which is insane.

Alex Ferrari 9:56
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 10:05
Did you ever run into because I remember reading stories about when, for example, James Cameron was making aliens. And nobody really knew who he was. So they were kind of like, Oh, this guy didn't know what that, you know, he was making the best or movies of all time. But the people on the set, were just kind of like, Who's this guy doesn't and he was, you know, he was, I think it was on a British set, too. So everybody was like, Is this you know, America,

David F. Sandberg 10:27
I saw that documentary as well, which is, I love that. It's one of my favorite movies as well. But yeah, I There were definitely elements of that have, you know, it's some there was this feeling of some people on the crew, like, you know, they're doing me a favor, because I'm this nobody from, from Sweden and the they've worked on all these big movies. And it led to some friction in some places, where it's like, some arguments with the camera department and where they, you know, try to tell them, like, No, you don't need to do that. And I was like, No, we need to do that. Like, I know what I'm doing. So it led to arguments about stupid stuff as well. Like, how, how cameras work. And like, because they were telling me that there was this one shot that they were telling me you can just you can shoot at high speed, and then decide in post if you want it to be slow motion or regular speed. And I was telling them, but But no, because the shutter speed will then look, you know, the shutter angle will look, it will look like you know, the opening of Saving Private Ryan, if you?

Jason Buff 11:42
Yeah, so, what 48

David F. Sandberg 11:44
So they were telling me that, no, the shutter speeds always the same. And I was became this whole argument, and I was like, but then why do you need more light when you shoot high speed changes? And it was like,

Jason Buff 11:57
Like, damn, this guy knows what he's doing.

David F. Sandberg 11:59
Yeah, I mean, stupid arguments like that. But I mean, it got better, you know, further into production, everything did but when we sort of got to know each other and what we knew and didn't know.

Jason Buff 12:14
Yeah. What were you shooting on

David F. Sandberg 12:17
Yeah, the Alexa.

Jason Buff 12:19
Right, right. Was there ever I mean, if I was you, and I was kind of like, I mean, cuz you're a do it yourself kind of guy. Yeah, I would just be like looking over everybody's shoulder and be like, Okay, what do you guys, you know, and just like, in between directing, just kind of, like, all the time.

David F. Sandberg 12:33
I mean, this was my home school in a way like, I didn't go to film school. And now I was I was getting paid for. So it was a lot of that. Okay, so you're lighting it like that? You're putting it there. Okay, cool, was like, you know, finding stuff.

Jason Buff 12:49
Is there anything that kind of maybe you can share that jumps out at you at like in terms of just purely like cinematography? Were there any things that you just kind of were surprised by that? You? You know, having done things yourself? You're like, Oh, I didn't realize this is actually how they do it on a film set not to put you on the spot.

David F. Sandberg 13:11
No, but I don't know. I mean, I think I I mean, I read a lot like I read like the American cinematographer, and all of those things. So I try to keep up as much as possible. So nothing really surprised me that much. No, it was just being there and seeing in real life, you know, on a full set that was was interesting, but I mean, you know, the lighting it feels like it's the same thing when you're doing it yourself with what little you have. It's just on a bigger scale, and you have more fun toys really?

Jason Buff 13:52
Was there ever a moment when you were like, is there like an Ikea around that? I can? Yeah, is there is there's an I when I was there, I mean, I was there back in like 99. So it's been a while but there was a brand new IKEA. And it was like a huge deal. I mean, this is off the point, but I just happen to remember that because I think it's kind of a funny idea. Have you been like, you know if you just get a trash kid? Yeah, we do have money here, man.

David F. Sandberg 14:15
Yeah. Now with IKEA is awesome. I built my own my trash cans here as well bought some lights. I found out that the light bulbs here don't dim. They do in Sweden for some reason. The fluorescent the LED bulbs are some

Jason Buff 14:34
Oh, yeah. Yeah. Well, some of them do. And I mean, you have to kind of look for him, but the US is really, and I haven't lived in the US since in since 2002. I actually live in Mexico. Now. I do everything from Mexico. But you know, I'm amazed when I go back because here everything is so energy efficient, and everybody has LED bulbs or fluorescent and then I go back to the US and it's always amazing to me that that still hasn't kind of caught on you know people have them but they're not Uh, as you know, I don't know how it is in Sweden.

David F. Sandberg 15:03
No sweetness. I think they've, like banned regular light bulbs. Right? We can even buy them anymore. You can probably just steal some old stock probably. But it's mostly LEDs and compact fluorescents.

Jason Buff 15:18
You guys are so you know, so far ahead with everything. Yeah. I actually lived in Finland for a while. Yeah. And that for a while, but for for half of the year I went to school in yo ensue. So we were we were up in that area for a long time. And we pass through Sweden. I got lost in Sweden for a while and but it's just it's one of my favorite countries in the world.

David F. Sandberg 15:41
It's great in the summer, but in the winter, it's just gray and dark for so long. There's like, not enough sunlight. Maybe I'll miss it eventually. But now it's just it's here. It's sunny all the time.

Jason Buff 15:56
Yeah, you get actually I got kind of tired of it being sunny. All I missed the snows the coziness of having like your coffee and being inside and, you know,

David F. Sandberg 16:07
Maybe

Jason Buff 16:10
Around Christmas time, I think you start kind of like, like when you have your first warm Christmas is always really bizarre.

David F. Sandberg 16:16
Yeah, I mean, we went home for Christmas. But that was the thing as well. Like we were thinking that maybe when we were back in Sweden, we will feel that now this is our home. We don't want to go back to LA. But when we got home, it was gray and dark. And we both got Vinter winter vomit disease lotto nights, we would like just throw one up. Yeah, we couldn't wait to get back.

Jason Buff 16:39
Okay, well, what I want to do is kind of go back and talk a little bit about your biography, I guess, you know, and how you got into this. And I was wondering if you could start a little bit by just talking about where you were at what what you what led up to making the original shorts. And as far as I was lights out the first shorts you made? Or was it like after making a few more because it's listed in IMDb is like the third or fourth one you man.

David F. Sandberg 17:09
I mean, it was the second one I made with that loss. And I made together. So what happened was, you know, I've been making little shorts and stuff ever since I was a kid, you know, borrowed my dad's video camera. But then, as I got an older, it got more sort of difficult to you know, get your friends together and make movies. So I started playing around with animation. Because that was something you could do all by yourself. And what happened was when YouTube was new, this was in 2005, I made an animated short that became like a viral hit in Scandinavia. And that led to me getting a lot of job offers to do like commercials and videos for different companies with my sort of brand of animated humor. So I did that for a few years. But eventually, I felt that, you know, what I really wanted to do was live action genre stuff. So you know a lot and I we made this movie called cam closer, which we really enjoyed doing just a two and a half minute short. And we tried getting like in Sweden, you have the Swedish Film Institute that gives grants to movies, shorts and features. And that's pretty much how we finance films. But they they weren't very interested in financing genres stuff. Like we tried several times to get just some little bit of money to make horror shorts. And they said no, every time. So we figured, you know, screw it, you know, I have a camera, and we can do stuff ourselves just in our apartment. So yeah, lights out was the second one we did. And yeah, it became this whole crazy thing.

Jason Buff 19:02
Now, just to get into the nuts and bolts, because I was curious about this, you had you were working with the Blackmagic Cinema Camera. Yeah. What? What was just from a purely nerd point of view, what was your decision to get that camera versus some of the other ones that are out here?

David F. Sandberg 19:18
Well, I mean, I started when, you know, when I was younger, I got like a consumer DV camera and started shooting shorts with my friends. And then I actually got a grant like a cultural stipend or whatever it's called, so I could buy an HD camera. And I've never had a lot of money to buy cameras. But then I saw about this Blackmagic camera that was coming on to the shooting RAW, which was very interesting to me, because you know, when you're shooting like H 264 stuff, you can't shoot the compression when you shoot dark stuff. It just breaks apart in the shadows.

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David F. Sandberg 20:13
So, I really wanted that camera so we I have a producing friend in Sweden who we got some money to do a short called Wallace which is sort of like an you could say that sort of like an anti bullying film or something. That's the kind of stuff you can get money from for this from the Swedish Film Institute. You know, we got money to do a documentary about a Thai Lady Boy and like, more sort of important subjects I guess. But because we got some money to do Wallace, I could buy the Blackmagic Cinema Camera finally so that's what we used to do she lets out but the the the short shot before that cam closer I shot on the Panasonic GH one. So I had to have a lot of sort of lights that just to have a break apart in the shadows.

Jason Buff 21:09
I've always heard that the Blackmagic wasn't that great with shooting in low light, though, right?

David F. Sandberg 21:14
Well, not low light that shadows like so. Okay, in lights up. You know, when she that bedside table lamp. There's actually like a 375 watt bulb, photo bulb. Oh, what I did like, so there's a lot of light, but it's not evenly lit. You know? So I could. And that works out great. So if you're not shooting, if you're not trying to bring the shadows up, but just bringing everything down instead, it works great. So you still need light, but you don't have to evenly light your scene.

Jason Buff 21:59
So that was the same one you had with. Closer, right when you did the trash can thing. Yeah, that really close to lots of space so that everything else would be black. And you would just turn down the the aperture or the

David F. Sandberg 22:14
Yeah, so that one I've used for all of our shorts, except for the very latest one called closet space because that one I used to pocket camera for so what happened was that when we moved over here, I didn't bring my cinema camera. And I was kind of missing my camera almost, you know, when I was over here. So when I got started getting paid for lights out, I bought the pocket camera. And we actually use that on some stuff for lights out the feature. And that's, you know, now since I've been back this weekend, I've actually brought my, the cinema camera with me as well. So I have both the cinema camera and the pocket camera. But they're great cameras.

Jason Buff 23:00
Yeah, I thought it was really interesting on your video talking about the trailer. And by the way, I really I can't tell you how much it means to indie filmmakers to get to see the behind the scenes stuff because it's, you know, you're in a very unique position to be able to let us in on a lot of that stuff. Because we're all kind of watching. And, you know, there's a lot of stuff that that we don't know, you know, and you know, all those videos, like I mean, there's just little tips that are are kind of like, oh, well, I didn't know it was that easy to do that or whatever, you know. But did you have any any resistance to shooting with the pocket cam for those that each hit the like the old eight millimeter super eights.

David F. Sandberg 23:47
The only resistance was that I was shooting it. So what happened was we went to this, like abandoned hospital to shoot some stuff. And um, you know, I was telling them, like the studio, like, you know, I could shoot that myself, you know, I just need the actors and my little pocket camera. And they were like, you know, they didn't really believe in that or something. I don't know. So what happened was, we went there with the whole crew, and shots and stuff with the Alexa and none of that Alexa stuff is in the movie. So like between setups, I would borrow the the cast and just go shoot these little snippets of film. And that's the only thing that wound up in the movie, but the only thing they were sort of afraid of was me shooting it myself just because of union stuff and all that like if it's the cinematographers union would be upset about me shooting stuff myself or something, but I don't know.

Jason Buff 24:47
Yeah, I've heard a lot about ah, I heard some of that, you know, with some of the other stuff that I've been involved with where it was like, I just wanted to go and shoot B roll with a like a five If D or something, yeah. And the cinematographer was kind of like, that's like, you're really not supposed to do that, you know, but when you're used to shooting your own stuff, you don't even think about that kind of thing.

David F. Sandberg 25:12
Yeah, I mean, that that was also the thing with the effects. Because I, we shot, for example, we shot at a school where we weren't allowed to show the name of the school. So I was telling the line producer that, you know, I can just paint that out on my laptop, you know, with open source software. But he was like, No, I mean, it has to go through the proper channels, and we don't have that in the VFX budget. So instead, the production designer had to paint or make a physical sign and actually hang it up over the real sign, which just felt stupid. But then, when we were in post, I did a lot of work. Some, like 15 or so the effects shots myself. And then it was alright, because, you know, the VFX. Guys, you know, unfortunately for them, they don't have a union. So that was sort of all right, with me doing a bunch of VFX shots myself.

Jason Buff 26:10
That kind of gives you the their vote of approval with the stuff that you did.

David F. Sandberg 26:15
Yeah, I mean, no one said anything like we showed it to people like you. I mean, the studio know that I was doing some of the stuff and they didn't mind united for free. So you know, when when?

Jason Buff 26:28
Yeah, were you now one of the things that I see that you use? And you mentioned this in one of your videos, is that you'd like to use open source software like blender?

David F. Sandberg 26:38
Yeah, I mean, that's it started out just because I didn't have any money. And I was homemakers like, Oh, hey, this free software is free. And it was a bit of a learning curve. I think blenders gotten a lot better recently. But you know, since it was free, and was pretty much the only option, I sort of powered through and learned it.

Jason Buff 27:03
Did you just learn by creating projects? or was there some sort of resource that you were using?

David F. Sandberg 27:08
This is sort of a common, I mean, mostly, if I wanted to find out how to do a specific thing I or sort of a specific thing. I just searched YouTube for tutorials on that. Otherwise, it would like blender guru has a lot of cool tutorials. And now on blender nation, you can find a lot of cool stuff as well. So, yeah, but mostly just doing like, trying to find out what can and can't do. Right.

Jason Buff 27:39
Now talking about horror in general, I was wondering if we could talk a little bit about why your shorts, really, I mean, they're very effective in terms of, you know, having a kind of universal idea behind them something that's very much, you know, something that connects with people, you know, no matter where they are. Can you talk a little bit about how you developed your ability to kind of me know, it's not just like cheap jumpscares there's actually some, you know, there's a lot of, you know, story to it, and things that are going on almost subconsciously while you're watching it. How did you kind of develop your technique in terms of, you know, when you're watching the, the short lights out? What What were your influences and things that you were like, Okay, this is how I'm going to, you know, really suck people in and then scare the hell out of them. If that makes sense. It's a long.

David F. Sandberg 28:38
I mean, I, when I started making horror shows with friends, there were a lot of fake blood and stabbing and stuff like that, which I sort of got tired of. And I'm more into sort of suspense and sort of playing with fun ideas and stuff. So I mean, just the main thing with with the short was that, you know, we tried to have not just a bunch of scares, but just have that scare in the beginning to get you on the edge just because then you know, that, okay, anything can jump out at any moment, but then not have another scare until the end. So it's just tension up until that point, because whenever you have a jump scare, you sort of deflate the tension and you have to start over again, you know, because you sort of, you can laugh because you jumped or, or whatever. I don't know, I just just love mood and sort of tension and try to keep that maintain for as long as possible.

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Jason Buff 29:58
Are you thinking to yourself, are you You're kind of like, okay, this is what I want people to be thinking at this moment or feeling at this moment. And just trying to kind of like, I mean, there's a great moment when Lata tapes, the light, and that's kind of like, that's a little bit of comic relief. I think that I mean, I don't know if it was planned like that. And it's very similar to the moment where she drops the, I guess it's like a pearl or something, or the marble or something into the No, yeah, right thing. And there's always there's, there's like, it seems like there's a, it's like, it leads up there's something that's like, okay, we're supposed to sit there and be like, Okay, what, what's going on? What is this? You know, and a lot of it's the thing that I love about your shorts is so much is done with sound? There's not these cheesy FX, you know, CDs, or whatever, you know, I mean, it's all done purely, like quiet, and you just hear these little subtle noises.

David F. Sandberg 30:58
Yeah, I mean, I love playing with expectations. Because there's nothing more boring when you watch a movie and you, you already know, every beat is going to play, you know. So that's what I hope to achieve, to play with extra typical expectations. And that's something very proud of in the feature that they a lot of some of the characters, they don't do the typical stupid horror movie character stuff and get themselves killed. So, you know, people who have seen the film are like, Oh, he's going to die now. And then it turns out, no, he's actually smart, and he's going to get away. But also, as far as the humor, you know, yeah, I've been doing sort of humorous animation for a long time. So I like to have that little bit of humor in it. And, in fact, in lights out nuts, I mean, the tape was definitely supposed to be a little moment, brief moment of humor. But the face at the end, to me was supposed to be humorous as well, because it's this sort of face that turns off the lights, but most people are. They don't see the humor, but

Jason Buff 32:08
Kind of a twisted humor problem.

David F. Sandberg 32:09
Yeah. No, but I like that. Because there's no there's funny moments in the the feature as well. That's, that's not very evident in the trailer they released but people, you know, that that's, I love seeing the future with an audience because they laugh and clap, and they cheer and like, it's the best. It's like horror and comedy, are the best sort of films to see with an audience really?

Jason Buff 32:39
Yeah, I think that one of the things that a lot of horror movies don't get right as the humor, you know, they think that everything is supposed to be just okay, scary. jumpscares you know, somebody's walking with a flashlight, and then jumpscare, and they don't really develop the characters at all, you know, they don't really work on the story, we have,

David F. Sandberg 33:00
I think you need that sort of dynamic range in movies, you know, like, because then, you know, if everything is just depressive darkness, you know, then means you need the lighter moments as well just to have the difference between the two and the same in comedies. If it's just silly the whole time. It's not as good as if you have some emotional depth times you just need variation really. And I think no movies, has this needs to be serious enough that you can have some light moments.

Jason Buff 33:38
What would you consider I was actually watching one of your other interviews, and you mentioned jumpscares that were just kind of cheap. jumpscares Yeah. And I was wondering if you had kind of an example of what is like an urn jumpscare versus one that's just the cheap one thrown in there for effect.

David F. Sandberg 34:00
Now, the cheap ones are the typical, you know, the cat jumping out from a cupboard or something or the friend putting a hand on the shoulder or just stuff that's not that's not part of a scare, you know, like it needs to come from whatever it is that scary. So, I mean, for instance, take an example from James Juan from insidious you know, the Red Demon face. I mean, that sits behind Patrick Wilson.

Jason Buff 34:30
I think that's such a great scene.

David F. Sandberg 34:32
Yeah. Because that's really well made because you have you have her telling the story and setting the mood. And then you even have that sound design that crackly sound design sort of creeping in a little bit for you see the the face. I mean, you can have jumpscares like, I think is one is it Paranormal Activity two or something like that all the cupboards open at once. And it's like, you know, it's just quiet just someone sitting in a kitchen doing nothing, it's just boring. And then bam, all these kitchen cabinets fly open. And, of course, you're going to jump because it's unexpected, but it's not part of, it's not really scary, you know, it's not, it's not building to anything. So I think those are the sort of lace your jumpscares, because you can make people jump there easily, they just have to be unprepared. But to make them to put them in that mood, and then make them jump is a lot more fun and effective.

Jason Buff 35:36
So is there like a choreography to it that you're like, Okay, here's this, like, when you watch and Sidious. And I want to talk about James one and just a second. And, you know, it seems very, you know, I don't know exactly how he approaches it, but it seems like okay, this is we're going to create this jumpscare you know, we're gonna put it together and it's got certain beats to it. Yeah. Is there like, as you're going through the screenplay, and everything are you like, Okay, we need to have, you know, certain moments that are going to be like this, and you just kind of start putting them together? I mean, how does that all work?

David F. Sandberg 36:14
This sort of come naturally from the situation. So that's what I tried to do, at least to just build from the situations the characters are in, and then not to have them just be like a singular scare, but actually haven't be part of a longer sequence. And I think that's sort of James's mo as well to not just have bandages scare, and now it's normal scene, and bam, there's a scare, but it's actually something that builds you have. Things start going crazy. And then they get even creepier, you have a little bit of a scare, and then it just ramps up and it stretches out for longer than just have those brief punctuation scares, you know? Do you work?

Jason Buff 37:02
Are you conscious of the like the compression and expansion of times you're going through like this is gonna go by real fast. And then once we get to this suspenseful scene, let's just drag it out as much as we can.

David F. Sandberg 37:13
Pretty much yeah, we'll just Yeah, I mean, all scenes need, you need to find that sort of rhythm of when to compress and when to expand. But yeah, for when you're when you're in those tense moments, you really want to expand as much as possible without without going overboard, you know, you can have people just walking through a hallway for way too long.

Jason Buff 37:39
You do that in editing, you're just kind of like Okay, let's try it a little shorter. Okay, little Okay, little I mean, do you like, sit there and just nitpick exactly when is the right moment?

David F. Sandberg 37:49
Kinda Yeah, I mean, it's. Yeah, I mean, I have a pretty clear, I plan these things out in advance so much that it's not that much that can change in editing, I guess. But. But yeah, then then it's finding the sound effects as well to work with, and just where the sound design because a lot of movies have that that's something that happened in the initial sound design on the outside as well that they the sound guys were putting in. They were sort of giving away the scares with the sounds like they had sounds building up to a scare or like, they just had a tendency to put in too much sound and telegraphing everything that was going to happen. So that was a bit of a struggle.

Jason Buff 38:37
There's nothing scarier to me than being in a horror film. And all of a sudden, there's like, no sound. I mean, that's the scariest. Yeah, it's scary. She can do because you know, something's gonna happen.

David F. Sandberg 38:47
Yeah, and that was the thing with the music as well for the feature that I didn't want a lot of music for the scarier prospect. We can have use it whenever else. But let's go quiet. And let's just have the scenes play out. As they aren't, you know?

Jason Buff 39:04
Now, moving back, I kind of jumped forward, talking about lights out when that became a big, you know, kind of a viral success. What were you contacted by other people? I mean, what what was that kind of like, when you realize that people were kind of sharing it? I mean, I think it had like, 20,000 or 20 million views or something like like crazy. Yeah.

David F. Sandberg 39:27
Well, first sort of people, just random people contacted us and said, they want to work with us. And you know, like actors and like this one guy who does special effects for movies, like big blockbuster movies. It was like, Hey, I'd love to work with you. And I was like, Yeah, I'd love that too. But, you know, it's just me and locked down on our apartment in Sweden with no money. It's like, how's that going? But then, I actually, you know, we started getting contacted by these people on by journalists and I actually said look like, you know,

Alex Ferrari 40:02
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David F. Sandberg 40:11
I've heard that people in Hollywood, you know, get representative, but people get representation from Hollywood, through like viral videos and stuff that agents, managers, you know, look at Vimeo staff pics and stuff like that. And it was just like a day after I said that I woke up and I had my first email from a management company here. And then it was just all at once, like, I got contacted by me, managers and agents and producers and studios. And it was just insane. Like, I had to put together a spreadsheet with everyone I talked to, and what I what was said the last time. And yeah, so we're like, so, you know, first of all, I had to sort of choose manager and agent, which was a great position to be in because I had all these options, but at the same time, I knew nothing about them. Because when you Google these management companies or agencies, you know, they don't they hardly have webpages, because they don't want people contacting them like that. They'll contact you if you've done something they're interested in. Right? So I had a, I got like an IMDb Pro account, so that I could at least see like who these guys were representing. Just to get a feel for who they were. And yeah, it was a crazy time, because because of the time difference, you know, during the day, I just have a normal day. And then during the evening and the night, it was just phone calls with Hollywood every day.

Jason Buff 41:47
So you still had like a normal day job when this was all going on?

David F. Sandberg 41:51
Yeah, I mean, my job at the time was pretty much a freelance animator, right, which is code word for broke. Because I was doing this on my own, and I'm terrible with charging for my work. So they were like, Hey, so how much do you want to make this one minute commercial? And it's like, oh, well, you know, it's not that hard to do. So I can really charge a lot of money for it. And yeah, so. And that guy was, that was the thing as well, that once I picked a manager, they were like, Hey, so can you fly out to LA, because we want you to meet all these people. And you know, go on this, go to all these producers and studios and stuff like that. I'm like, Nope, I don't have money. So all I could do was sort of Skype with people for the time. But then, I got in contact with a producer called Lawrence gray. He was one of the first sort of producers I got in contact with who wants to make something out of lights out. And, you know, as soon as that started coming together, he he paid for me to fly out to LA. So we could meet, you know, James Juan in the studio and get everyone on board. And that when we were out here, that's when I did the whole water bottle tour, as they call it, where you go to all these studios and producers and just have general meetings. And, you know, they offer you a bottle of water. And so yeah, so that

Jason Buff 43:26
How was that. I mean, was that like a total cultural shock for you?

David F. Sandberg 43:30
Yeah. I didn't know what you're supposed to do. But this is just a general meeting. So it's like, they just, they ask about you. And you know what, who you are and like, what you want to do. And then they give you their spiel about who they are, what they do. And then you can get their business card, and it's like, hey, let's keep in touch or something and you walk out over sometimes they might send you a script or something like, Hey, maybe this script is something for you. Yeah, but I just, yeah, it was all new. And then that's the thing as well, that after. So we were out here for a little over a week, I think. And one of the last scheduled things was to meet new line in the studio that was interested in, in doing lights out. And so after every general meeting, my agents would talk to, you know, like, checkup and also how was that the feedback they got was that I was very sort of reserved, and that, you know, I didn't talk a lot because, you know, I was very Swedish. And

Jason Buff 44:38
What do you want?

David F. Sandberg 44:39
Yeah. So, so I got this call from my agent that were my managers and they were telling me that you know, it's important when you meet the studio now that you know, you can show them that you're that you can be captain of the ship, you know, that you can be a director, take charge and it's like, Ah, I don't know how to do that. I just, you know, tried my best to just talk a lot and be, you know, I was sort of telling them about this. YouTube short, I made the got banned from YouTube because it was had a lot of, you know, giant dicks and vaginas and a lot of sex and stuff in it. You know, that made him laugh. So, you know, and you know, I got to break the movie, so must have done something, right.

Jason Buff 45:26
But your manager was like, Okay, that was a little too far. Stone it down now.

David F. Sandberg 45:30
Well, they weren't there. They just knew that. They called me. Well, yeah, they just called me back after I heard you killed it. Okay.

Jason Buff 45:40
So that was with new line. Yeah. Okay. So that how did these these, the project comes together? You're talking to the executives? I mean, you know, where does Where does James one come into the picture with all this?

David F. Sandberg 45:55
Well, it actually started with when I was talking to all these people in Hollywood, I, one of the managers I talked to had this client who had written a script that I really loved. Because I, you know, even before all this happened, I'd read a lot of scripts, like I, you know, every year they have the blacklist with the most read scripts, and most liked scripts in Hollywood, or whatever. So I'd made sure every year to find downloads of of the scripts, so I could read them just to see what good scripts are like. And this guy had written one of those blacklist scripts, a horror script that I really liked. So I got in touch with him, and started talking about lightside. Because when we made the short, we had no idea what what a feature would be, because we didn't expect to make a feature out of it. So I started talking to this writer here in LA, who had an idea for it. But his idea was very big. And I felt like, I don't think I could, I don't think I could handle that as my first movie. And I don't think people would give me that kind of budget, you know, just coming from having done nothing to do such a big thing. So instead, I had this idea of making a smaller, sort of more family based story that could be made for less money, which that writer wasn't as interested in. But that writer put me in touch with Lawrence Gray, the producer, and Lawrence Gray was still interested in that idea. So I wrote a treatment based on that idea, like a 15 page treatment or something. And Lawrence, new James won, like he had a meeting with him, and they want to do find something to do together. And he felt that this could be it. So he sent my treatment to James to read, which he liked. So that's when they flew me out here to LA to meet with James. And so we did that. And then because James has his relationship in new line, that's how they came in, you know, they, they work together a lot. And James has now his production company at the Warner a lot to make, you know, this kind of low budget horror movies with newline. And it just came together really fast and really smoothly. And people kept telling me, you know, that don't get used to that, because that's usually not how it happens. But yeah, it just worked out really well.

Jason Buff 48:35
You off the topic? Do you ever deal with like trolls and people who are just kind of being jerks about like, I mean, it is kind of a rapid rise to that kind of thing.

David F. Sandberg 48:47
That's what I was expected that people would sort of hate me because I got this that I got this lucky, you know, people should hate that. But instead, people at least on YouTube, and all the comments I've read, people are like, Hey, I'm so proud of you and like, yay. Like, oh, okay, great. Like, that doesn't seem to be jealousy. There's seems more to be like, Oh, hey, one of us actually got in the door of, of Hollywood, you know? Yeah. Which is how I feel about it, because I certainly don't feel Yeah.

Jason Buff 49:23
Well, I mean, I think if you had a you know, if you came out with sunglasses on, you're just like, you know, being all egotistical. Yay. I was a nice guy. What happened to the Vimeo guy that I used to? Screw you guys now I'm a big time player. No.

David F. Sandberg 49:40
Like, just the other day I was meeting with this actress for potentially for Annabelle, too. And, of course, they set up this meeting at Chateau Margaux Chateau Marmont year where you know you're supposed to meet celebrities

Alex Ferrari 49:59
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David F. Sandberg 50:08
And he's just just so awkward. Like he was like, she was like, Oh, well, let me give you my email and she put out her hand to sue. Because you want me to give her my phone to her. But when she stretched out her hand, I was like, Oh, she wants to shake my hand. Okay, so I shake her hand. It's like, she was like, No, your phones like, oh, okay, so, yeah, I think I'm always going to be that awkward.

Jason Buff 50:38
That probably I mean, you know, once you've have one, you've got one on your, you know, behind you. I think the next one, you're going to be a little more like, okay, the step I'm getting, you're gonna find your comfort zone, you know?

David F. Sandberg 50:49
Yeah, hopefully, it's just Yeah, it's weird. It feels like I'm just going along with everything. And just, okay. No, no, yeah. So far.

Jason Buff 51:00
I mean, I certainly can't speak from, you know, experience with that. But LA is a very bizarre town to, you know, which is the way people act. And I mean, I was, I was a, you know, lowest I was working as like a PA on stuff. And, you know, there was just this whole way that people talk and act that I just couldn't ever wrap my head around, you know, because I come from the south, and we're just kind of say, we, I don't know, it's just a different world.

David F. Sandberg 51:25
Yeah. And it's weird as far as like, I hope I don't turn into an asshole. But like, I mean, I started I get a lot of people were sending me like their shorts, like, Hey, can you watch my short or they send me scripts and stuff like that. And, you know, I watch them. But now the more time goes on, I'm getting so many shorts sent to me, like, I don't have time to watch them all. It's like, sorry, you know, like, yeah, I want to be a nice guy and helpful, but I just don't have the time.

Jason Buff 52:01
Now. Well, let me let me ask you a question about that. You know, you're you're in a situation now where you're seeing a lot of shorts. And your shorts were they were all very effective. What are the things that you see with people who are making maybe indie films, indie horror films, and making shorts and things like that, that maybe, is kind of like mistakes that you see people making in terms of, you know, not being really effective, as, you know, maybe jumpscares, or being scary or whatever, because there's a lot of filmmakers out there, making shorts trying to do what you're doing. And it's just not quite hitting the nail on the head.

David F. Sandberg 52:42
I mean, I'd say the biggest problem that I see is that they're too long, or that they don't get to it quickly enough. Even even the ones that are just three minutes or something like, I feel like with attention spans today, and especially online, you have to you have to keep up the pace. And just I think timing is just the biggest issue. The second biggest is probably sound that people don't, you know, spend enough time on sound like the lot of shorts can look great, because you have all these cameras and tools these days to make them look really expensive. But then people don't pay as much attention to sound and timing and sound. I'd say,

Jason Buff 53:29
What did you use to like? You? I assume you had like a digital recorder? Yeah. When you were shooting did you What did you use for like the kind of jumps those those sounds?

David F. Sandberg 53:42
Well, actually, I believe they didn't have for all of these shorts, I don't record sound when we're shooting, I replace all the sound in post. And that's something I started doing. As soon as I could edit, digitally, like on a computer, that's how I did it just replace every sound, even the dialogue just to have that control. Like, I may not be necessary to be that anal about it. But you know, that's that's been how I work with it. So and also I've always wanted to make sure that I could put these up without any copyright issues and stuff like that. So I've always been sort of afraid of like sound effects libraries or royalty free music and stuff like that, in case they weren't actually royalty free and stuff like that. So I've made a point of trying to record as much sound myself as that I can and just try and make my own music even even though it's not great. It's at least I know I can use it as much as I want. But yeah, I've just I have for a while there I used to record a lot of sounds just on my little I had assumed h four and just brought it with me When I was going places just because hey, maybe I'll find a cool sound.

Jason Buff 55:06
Yeah, like Ben Burtt. Sorry. Are you a fan of Ben Burtt?

David F. Sandberg 55:11
Yeah, absolutely. He's awesome. But yeah, just trying to gather as much sounds as I can keep in my little library.

Jason Buff 55:23
Do you? One of the things that I think is also really effective is not showing the monster, you know? Yeah. That I've seen a couple of shorts recently, where it was like, Oh, okay. That was the, that's the thing that we're supposed to be afraid of. And you look at it and kind of like, okay, that's quite, you know, no,

David F. Sandberg 55:41
Yeah, like we did this shortcode coffer where I kind of kind of regret showing a monster at the end there, because I don't think it was needed. But yeah, in general, I try to not show it as much. And even in the feature, you don't see a lot of the what she actually looks like. Because I mean, you're what you imagined something to be is always going to be scarier than whatever rubber suit you get made. Even though you have even though we had like, Oscar winning makeup artists created, you know? Yeah, I remember,

Jason Buff 56:15
I think it was Spielberg who was always saying that, you know, your what you bring, it doesn't matter how scary the monster is, what you have in your head is always going to be a lot scarier than anything we can create on screen.

David F. Sandberg 56:26
Yeah, I'm I. I'm a big believer in that.

Jason Buff 56:30
So I want to get into a little bit about talking with James one. And if you could describe meeting with him, because we your sounded very casual about that. But I mean, I think that for most of us, it would be kind of a big deal to meet, you know, somebody like James Wan, and to be able to kind of just see how his mind works. Can you talk a little bit about that?

David F. Sandberg 56:51
Well, there's a lot going on in his mind. I mean, that first time I met him, he was just, he had so many ideas. Like he was just saying, Hey, we do this, maybe that happened, maybe this could be that. And they were. So like, far apart from each other. And like from I mean, some were like, totally sort of opposite from the treatment I had, while others were very much in line with it. But it's like, so walking out of that meeting. I was like, am I supposed to incorporate ideas into the script or into the story? Because I can't do that. Like, there's just so many and so varied, you know, but he just has a lot of ideas. Now, but that first meeting was great, except for just freaking out with all the ideas he had. I mean, yeah, he's cool. I mean, he sort of started out with a short as well, I mean, saw as a short and about to make a feature over here. And yeah, it was just telling me a lot about just just to have fun with it. Because it's it's weird business in a weird process. So, but couldn't really listen to that on lifestyle, because I was freaking out, like, Oh, this is my chance, chance, I better make it awesome. Maybe for maybe for anabol be able to be a little more relaxed and have fun with it.

Jason Buff 58:18
What did you I mean, psychologically, was what did you have to do to kind of just say, Okay, I'm going to deal with this and just kind of move forward. And even though things are freaking me out? Um, I mean, did, I'm sure there was a certain aspect of your personality that was like, that has like this imposter syndrome, which is something we all have, oh, yeah. You know, of like, walking in somewhere and being like, Oh, well, you know, I'm just waiting for these guys to figure out that, you know, I'm a fake or whatever, you know, and that's not just, I mean, that's everybody's kind of has that, you know? Yeah, absolutely.

David F. Sandberg 58:51
And I mean, especially with this, it's like, how come they're letting me do this, like, do they? I have more experience than I actually do? Because I think maybe it was an advantage. But I was from Sweden. So for all they know, I could be huge in Sweden and have a big career there. But so, yeah, I mean, I just was this weird feeling of just going along with everything, just, you know, just like, there was no way to prepare. So it's just alright, I'll just go along and try to figure things out as best I can try to be as prepared as possible, do a lot of storyboards and just figure everything out as much as possible in advance. And there's just so much weirdness. Like when we've a little over a year ago, when we first got here. I was invited to this, you know, like I'm with the same agency as James Wan. And Furious seven had recently came out were made like a billion dollars or something. So a lot and I were invited to this party in James's honor. And we had just gotten here and that wasn't on film wasn't good. mean like, yeah, so we had no money.

Alex Ferrari 1:00:03
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David F. Sandberg 1:00:12
Like, we had borrowed from our families as much as we could, just to, you know, buy food and stuff. So we had no money at all. And we got invited to this party in this mansion in Beverly Beverly Hills, you know, and it's like, you know, Vin Diesel was there and Adrian Brody and it's like, What the hell are we doing here? It felt like we'd snuck into this thing. And so we were just sort of standing there talking to me that each other in Swedish, like keeping this appearance up of just casually talking, but we were just saying things like, This is so fucking weird. Like, what are we doing here? Like we, you know,

Jason Buff 1:00:49
Like, Oh, hey, Vin Diesel, how's it going?

David F. Sandberg 1:00:53
And I mean that that weirdness just hasn't stopped. Like when we went to cinema con recently because now we're doing publicity for light sound. Now we got to go on a private plane charted by Warner Brothers, you know, and diverse, like Samuel Jackson and Christoph Waltz. And just all these celebrities, Jared Leto, and on a private plane going to Vegas, this is so weird, like, I how can you can you ever get used to this?

Jason Buff 1:01:27
Is there anything that like kind of being in that world that surprised you that you kind of didn't think would be the way it actually is? It's kind of a vague question. But yeah, I mean, are people just kind of are people that are like that, you know, celebrities and stuff. When you're kind of hanging out at that level? Is it like, are they just kind of down to earth? And just like, kind of well, I mean, yeah,

David F. Sandberg 1:01:53
Well, I don't dare to talk to them anyways. Yeah, I talked to two Swedish celebrities, just briefly, Alexander Skarsgard. And Joel Kinnaman. But otherwise, it's like, I just feel so out of place that I can you know, I just keep them myself. Yeah. Yeah. But they seem like normal people, I guess. Yeah.

Jason Buff 1:02:17
Now, I want to go a little into pre production. And just talk about that a little bit. What was involved? How long was that process? Was it like, Okay, this is, when you're setting it all out? I assume that just from a complete, outsider's point of view, you've got I mean, who who's kind of your chief person that you're leaning on? Are you dealing with like a line producer? Are they giving you a certain you've got? Okay, this is your certain amount of time that you have to work on this. You're working on the screenplay with your writer? I mean, how is how does basically, pre production all come together? And then, you know, what are the kind of ways that you know, what are the things that you're doing? Yeah,

David F. Sandberg 1:02:58
I mean, first is sort of like a soft prep, I guess, when you're still just figuring out the screenplay. And you're sort of people are slowly starting to get hired like, yeah, line producers is was the one you sort of talked to a lot during pre production. And then all of a sudden, we, you know, you have a pre production office with all these people. And yeah, I mean, my first sort of thought before all of this was like, is this just going to be like me stepping onto a film set, and not knowing what the hell's going to happen or how things work. But during prep, I don't know how many, like real prep weeks, we had six, seven, or something on lights. But during prep, there's so much going through everything that once you get on set you you know, the movie Inside Out, you know, you have all these you do camera tests, you do like tech scouts, where you go through, you know, the whole location and just tell everyone, everything that's going to be shot and how it's going to be shot. And so it's just a lot of preparing and a lot of answering questions, because that's something that newline told me before it all started, like I went to dinner with these two executives, and they were like, you're gonna get a lot of questions, just answer them right away. Don't let them pile up until this big thing because even if you answer them wrong, we can always fix that on set. And all the questions were like, you know, what kind of car does this person drive what kind of shovel this this person pick up? And this seemed like stuff like that. Like there's a shot where someone picks up a shovel. So you get presented with like five different shovel options. And it's like, yeah, I want that shovel. And it's just so much weird. So many questions and it like it started. A gun burned out on giving answers. So I was actually buying a hamburger late one evening, and I like couldn't decide on the menu which burger to get. So I like I called my lockdown my wife and I was like, hey, just tell me what burger to get because I, I'm done with answers now so it's just, yeah, a lot of going through everything and figuring everything out lots of answering questions. And the weird thing on LightSail was that there was some casting issues. That ate up a lot of the pre production time, unfortunately. So, for example, Teresa Palmer wanted to do it pretty early on. But then there were some issues. Like, for example, we found out that she didn't actually have a visa, or like a work visa, because she's Australian. So like, she's married to an American. So we all figure like, well, she, you know, she's married to them. But it turned out that she, like, you have to be in the country for a certain number of days, consecutive days. And because she's an accuracy travels all over all the time. So she hasn't had that opportunity yet. So while that was figured out, we had to look for others. And yeah, was this whole thing where people got canceled very late. In fact, Maria Bello was cast, like a week or two into shooting the movie. So the first time I actually met her was like, five minutes before her first scene. So it's like, Oh, hey, nice to meet you. And action. So I was really lucky in the fact that we had such great actors that, you know, it's not like we needed all of that prep, like, they got into it really quickly. And were awesome. Because, you know, newline was saying, like, Yeah, this is the first time we've never had a table read before a shoe, because we just didn't have the cast. Oh, wow. And it also meant that, like Billy Burke is in the film, and he was cast even later than Maria Bello that he plays her husband. So all the, like, family photos in the house had to be just green pieces of paper, and then we'd have to, you know, put that post. So that was insane. But it worked out.

Jason Buff 1:07:25
Well talk a little bit about I think one of the things that intimidates directors, it certainly does me is the idea of, you know, working with an actor who is at that level, you know, what did you learn by, you know, working with those people? And what kind of what things can you share about what you learned about the directing actors?

David F. Sandberg 1:07:47
Well, I mean, something I've learned since I was younger, it's just that you're never going to get what's in your head, like, you have this sort of vision, about, I mean, the whole movie, really, but with accuracy, as well, that you hear them in your head saying things a certain way. But you're never gonna get that. I mean, if you try to just get them to say exactly this in exactly this way, it's just not going to be good. So my approach is just to go sort of, to not go against the grain and let the actors sort of find, or whatever. So for the first, like, for the first take, and not give them much direction at all, and just see what, what would come out of them. And if it was too far from what I wanted, we'd talk about it and we'd try it again, you know, but, yeah, in general, I just, I mean, they were so great that it was just, it wasn't very difficult. It wasn't like I had to pull a good performance out of it just sort of came naturally. And we just did. tweaked it a little bit. Yeah. But yeah, it was sort of intimidating. Like you know, Maria Bella, which I'm a huge fan of John she's in love a history of violence, which he's in and like, she's a nurse and all that. And, but, you know, she's like Karachi, come in and just nail it. And she would also sort of talk about, like, almost give tips or like, when she was walking working with Gabrielle cool kid in the film, she sort of come over to me and like, you know, he's doing this, this, maybe you can talk to him about that. So, which is very helpful.

Jason Buff 1:09:34
Yeah, I've found also that on some of the indie, you know, really low budget stuff. If you have one really good actor in there. A lot of times they kind of become the default, like acting teacher for everybody. So it's like, if you have a film, get at least one. I mean, you and your case, you've got a bunch of great actors.

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Jason Buff 1:10:01
But I mean, in that case, it's like, everybody's game goes up when you have somebody who is really,

David F. Sandberg 1:10:06
Yeah. Maria and and Teresa, lay mother and daughter were just awesome. Like, we have this scene where they're sort of a little bit of an emotional scene between them. And it's like, everyone who was there and saw that it was just like, yes, we, we, we got it, you know, this is, this is gonna be great. Because they just play off each other really well.

Jason Buff 1:10:32
And you can just sit back and go look at what a good director I

David F. Sandberg 1:10:36
It was a little bit like that, because we have the we're shooting this we're shooting this argument at a dinner table. And we were shooting a sort of handheld, sort of free flowing. And you know, sitting by the monitor, looking at that sort of handheld argument with great acting was like she just feels like the last one, three or four or something like, awesome.

Jason Buff 1:11:02
They were like who? That some Swedish guy? Yeah. Well, cool. Yeah, that's, I mean, I'm just kind of amazed. I'm kind of living vicariously through this through everything. You're saying,

David F. Sandberg 1:11:17
You know, what I want to I plan on doing a bunch of YouTube videos just talking about all this because it's stuff that I would want to know, like, how does this happen? And how, what's the process like? And I really want to talk about that. But most of that will have to be after the movie comes out, just because I want to go so in depth with the whole thing. You know what? Yeah, story points and everything?

Jason Buff 1:11:40
No, that would be amazing. You know, it's one of the difficult things I'm doing. You know, this is probably the first time I've talked to a filmmaker about a film that hasn't come out. Usually what we would do is just kind of jump in, start dissecting everything. You know, but I'm really looking forward to hearing hopefully, yeah, that'd be great. If you could just kind of explain the experience and put things together. Yeah, um, I just want to make sure that I've got a bunch of questions here. How are you doing for time? You okay?

David F. Sandberg 1:12:06
I have the whole day.

Jason Buff 1:12:08
Okay. Yeah, this will be our first 24 hour. Yeah, we'll just sit here. People will tune out. Now, let me see here. I've got a bunch of different things. I wanted to continue talking a little bit. I don't know how, you know, I talked to, I've talked to a number of filmmakers who have worked with, you know, kind of people that have big names in horror. Right now, I talked to Daniel Stam about making The Last Exorcism with Eli Roth and James Wan and Eli Roth are kind of in similar stratosphere is right now in terms of the horror world? Was he kind of, you know, hands on with stuff when he come on set. And one of the things that I was thinking about was like, you know, wouldn't it be cool if you're working on a horror film? And you could say, I wonder how James Wan would do this thing. And then you just say, Well, let me give him a call and like, let him see this or whatever. Were there any like moments like that? Where you're like, let me let me kind of see what's in his head, how would we put this together to be better or, or was there anything like that?

David F. Sandberg 1:13:10
A little bit of I mean, he, he's a really busy guy. He wasn't around all the time. But he did come by the set a few times. And he did have a lot of input, like, it gives me sort of his input, like, you know, maybe you can shoot this scene all in sort of one tape, because that is usually very effective when when you don't cut a lot when you have these sort of scary sequences. So we try that and nothing he didn't come in and sort of come with come up with some advice. And he in pre production, he was around for a little bit as well and had some ideas. Like, if you've seen the trailer, you've seen the there's a neon sign gag, you know, that neon sign goes on and off, and she sort of blinks in and out. That was actually his idea, because my original idea was that it would be cars going by outside and the sort of headlights would sort of sweep across the room. And that's how she would sort of appear and disappear. But the neon sign was a really cool thing because you get more of that on off thing instead of this, this sweeping light. did make it hard to shoot though, because, you know, a neon sign would be on a set time interval. So at first we tried shooting it like okay, it's four minutes, four seconds on four seconds off. And Teresa would have to sort of act to that number. It's like okay, so the first time it goes off, you do this and second time you do this and it just didn't work. So what we had to do was I would just call out on or off so I would watch her performance and it's like okay, now it'd be good if it came on now would be good if it came off. But But So I was sort of afraid that people would go, what the hell's wrong with that neon sign? Because that sometimes it's all for 10 seconds. Sometimes it's all for one second, but no one's that seen the movie so far is complaint. So, yeah, it worked out.

Jason Buff 1:15:16
Did you ever talk to him about any of his films like The Conjuring? Or insidious? Or any of those? Or did you have any? Like, I would just be like, I would have like a million questions. It'd be like, Okay, I don't want to work with this guy anymore. Just leave me alone. Did you like ever kind of talk about his stuff? Because I mean, obviously, you know, when I watched lights out, the first kind of idea I had was, this is kind of in the same genre, kind of in the same mindset is insidious. And I don't know if insidious, I don't know, which came before or whatever. But did that did his films influenced you?

Or saw obviously,

David F. Sandberg 1:15:55
I'm sure they did. But what we mostly talked about, I think was saw just because that was his, that was the closest to my experience, because that was his first movie, his first time sort of coming to LA and doing all of that. So he would talk about, you know, the difficulties of getting the app made and just Yeah, trying trying to give as much advice as he could on just how to get through your your first movie, but I mean, his was a little bit different as well, because he, like he couldn't get into the country right away. So like, he had to do like all the pre production from he was stuck up in Canada waiting for his visa. So he, you know, he had like, a couple of days of prep on site before they had to start shooting. So yeah, I'm really glad that didn't happen to me. And yeah, no, we didn't really talk about stuff like that, he would sort of just give more of a general advice, like, you know, try to shoot more overlapping stuff. Because I, I'm so used to shooting and editing myself. So I'll only shoot like, okay, now I know that I'm going to cut to this and then I'm going to cut back. So I don't need all that. But so he was sort of adamant that no, but try to actually shoot everything through because she don't know what happens in edited and stuff like that.

Jason Buff 1:17:26
When you were on set, who was the guy that kind of I mean, did you have a pretty good relationship with your assistant director? Was there was it? Did you feel pretty comfortable after a while? Yeah.

David F. Sandberg 1:17:38
Yeah, no, I've got along great with everyone. And he's my assistant director is coming back on Annabelle to like, I have no idea. That's the first time I've ever worked with an assistant director. So it's good or not, but I liked him. He's coming back. No, it's just the first time working with every one really, like I've never had an someone else edit what I've shot before. So that was weird, or someone else should shoot when I'm making. So a lot of times it was almost like, oh, just let me do it. You know? Yeah.

Jason Buff 1:18:15
Did you kind of sit in video village and just kind of watch from there? Or did you actually get up and derive a camera?

David F. Sandberg 1:18:22
Yeah, I'm always sort of near the camera. I only look at a monitor. I mean, I usually just look at the focus pullers monitor because it was closer. I didn't want to go all the way to video village. But yeah, I mean, the good thing about the editing was that I've never edited with Avid on the AVID. So so even if I wanted to take over I didn't know that software at all. So I just had to sort of talk to the editor instead.

Jason Buff 1:18:57
What was that process? Like? I mean, how did you? I was it when did they start editing before you finished directing? What was what was kind of the timeline on that?

David F. Sandberg 1:19:08
No, they were editing while we were shooting, you know, like they got material continuously. So as soon as we wrapped production, I, you know, went to the post production office, and I could see the first cut of the movie. And I got super depressed. This is the worst thing ever. And everyone was telling me that that's how everyone feels. But good now starts the real work, you know, to make it into a good movie because everyone's saying like, well, you know, when Ben Affleck saw the first cut of Argo, he was like my career's over and then he won Oscars and stuff. And it really is like that because you have while you're shooting and you have this vision in your head.

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David F. Sandberg 1:20:03
And then you see what someone else has put together? And it's like, oh, no, I wouldn't have put that there. And that, you know, it's all. It's not at all what you'd expect, you get really depressed. But you just you keep working at it, you take things out, you move things around, and you tweak it. And then eventually, it's like, hey, this isn't bad. But yeah, and I mean, I got really depressed during the shooting as well. Because here's, the thing is that whenever we make our shorts, Latina, halfway through the short, I'll just be now this is shit. I don't want to do this. And she'll have to convince me that, no, we're actually going to finish this. And then we do and then it actually you're like, hey, this is bad. You know, we've actually made something cool. And that happened on lights out as well. But because it was a feature in my first Hollywood film and everything, it was so much worse, like, I got so depressed for a while there in the middle was like, this isn't fun at all. Like, I don't want to make movies. And yeah, and the producers took me out to dinner to sort of cheer me up and talk about it. And that's the whole Ben Affleck Argo thing came up there as well as like, he was unlike it when it's finished. Yeah, and I got back to it and powered through and then got fun again, and it turned into a good movie, but it was just so overwhelming, you know, working with all these people and being like, question on the camera stuff that I was talking about before and just, it was so overwhelming and just so much work, you know, you work 15 hour day, so you you really become depressed. But then once it's over, you're like, Yeah, let's do that again. It's weird.

Jason Buff 1:21:54
Do you remember a moment when you really started feeling that depression? I mean, was it just things weren't coming together the way you wanted them to?

David F. Sandberg 1:22:03
Yeah, we're just I don't know exactly what it was. It was just dealing with so much. At once, and then those really long hour days. I think I was the most depressed after like, a 15 hour day, came home at night. It's like this. I can't I can't do it, you know,

Jason Buff 1:22:25
Just from exhaustion.

David F. Sandberg 1:22:27
Yeah, I think that was a big part of it. Because I can't really point to one thing was like, Oh, that just fucked everything up. And yeah, it's just hard to get through. But yeah, I did. It's,

Jason Buff 1:22:39
I mean, I think that's really super important for other filmmakers also to hear, you know, because not many people will, you know, they don't talk about that aspect of it that, you know, and you can look back through time, I mean, look at, you know, Star Wars or all these, you know, amazing films, I was listening to some interview, I think with Robert Rodriguez about talking with Quentin Tarantino, and how depressed he was that pulp fiction was just this piece of shit. And he was like, so depressed about it. And he's like, it's doesn't make any sense. And it's the done whatever, you know, and it's like, it seems like a pretty common thread with, you know, making a film that you you will go through that, you know, yeah, even the shorts, like you said, like, the short too. Yeah,

David F. Sandberg 1:23:22
I mean, the most important thing is to not give up even though I mean, when you're in that moment, you are 100% sure that this is never going to be good that this is going to be shit. So it's really hard to continue, especially if you're making a low budget, no budget thing at home, because then it's easy. It's just not was, you know, go watch Game of Thrones, or, you know, do something else instead. But you just really have to power through and get it done because you you can't know how you will feel about it when it's done while you're in the making of you just can't even though you're 100% convinced that you can. Alright.

Jason Buff 1:24:03
Now, I'm just curious how old were you when you made lights up? The short?

David F. Sandberg 1:24:09
So I was How old are you? I'm 35. So 33 and 3233. Okay, I guess it was at the end of the deadline for that competition that we entered it in was December 30 2013. And then it went viral in the spring of 2014. Right.

Jason Buff 1:24:35
Well, can you uh, was there any day in particular that sticks out? That was like the hardest day you ever had on the set?

David F. Sandberg 1:24:45
I mean, I guess it must have been about 15 hour day when we were just trying to pick as the we actually shot the finale of the film, or a big sort of scene pretty early. Leon, that's what took so much time, it was so hard. And yeah, I don't know, if it was the same day, maybe it was the same day. But when when we're having a big argument with the camera team as well, because we were shooting one of those scenes with the neon light when she disappears, you know, so you have to shoot, you have to lock the camera off, shoot it with the performer, and then shoot it without the performer. So you can do that the effects thing of her going in and out. And they were. So we've moved the camera, and then we were going to shoot one more time of her appearing and disappearing. And they were telling me that no, but we already shot the clean clean plate. And I was like, but we've moved the camera, we're gonna have to do another clean plate. And they were kept telling me that. But we already have we shot it before. And I was like, eventually I just snapped and I was like, just put the camera here. Turn it on. And now you come in here and now you okay, not roll the camera, cut it and like I just had to take over and be Yeah, I was kind of mad.

Jason Buff 1:26:15
Do you have what looking back now on the process and kind of being a little more weathered? I mean, do you feel like you changed a lot from the first day to the last day in terms of just the way you were doing things?

David F. Sandberg 1:26:29
Yeah, and I just just realizing how much you can ask for or demand even. Because it was this whole thing that I've talked about. I've talked about reasonably where like, I wanted this scene to be shot with candle light. Like the little boy Gabriel, he has a candle walking through the house. And everyone was telling me like, No, you can't do that you got to light and you got to light it properly. Okay, and but then James came to the set that they were shooting that and he was like, Hey, you should like that. But just a candle. And everyone was like, oh, okay, great. Great. We'll do that. So it's like,

Jason Buff 1:27:10
Mr. Wong, sure. Whatever you say? Yeah. So

David F. Sandberg 1:27:13
I've just realized that you can demand more. And something I discovered as well was, sometimes when I was just tired and things weren't going as well as I wanted to, I'd be like, Alright, that's good enough. Let's move on. But then everyone would be like, good enough. No, like, that's like the worst thing you can tell the film crew that it's just good enough? Because they want it to be really good.

Jason Buff 1:27:37
Did you say that on the air? It's good enough?

David F. Sandberg 1:27:40
It did. And I got that reaction. It's like, what do you mean, good enough? Like,

Jason Buff 1:27:45
I'm Swedish, but I mean, something else? Does we say it a different way? That it sound bad? I don't know.

David F. Sandberg 1:27:50
Yeah. So it's just realizing how much you can actually demand or sort of get people to do, because the thing is, well, is that no one on set is going to care as much about the film as you do, just because for most of these people, for most of the crew, it's just another job, you know, like, there's another movie, and they'll just soon move on to another thing. So of course, if there's an easy way to do it, then that means they'll go home to their families earlier. And you know, you can't blame him for that. But sometimes, you have to do things the hard way that the way that will take a lot of time just to get it right. And, yeah, that's sort of learned to demand that I guess.

Jason Buff 1:28:34
I mean, as far as I've seen, with a lot of, you know, these films, the director is usually the one person who has the least experience of being on a set. Yeah, you know, because all these other guys have been working for years, as you know, crew members, and it's doing stuff.

David F. Sandberg 1:28:49
That's a weird thing. Like, there's two jobs on a film set you can get with no experience in PA and the director. We were just super weird to be on that film set and feel. I mean, it's reassuring as well to feel that you were the least experienced, because I believe everyone else has made movies before. Yeah, it's really good that a director can get that shot, while others have to do go the long way, you know, to get good at cinematographer, or you know, it's a strange business.

Jason Buff 1:29:27
Well, you kind of see that going right and going wrong with different people, you know, because there's a lot of directors who are around now that's I mean, I look at like Gareth Edwards for example is probably one of the closest examples to kind of your story you know, which was he made he went out and was making stuff on his own and then you know, he made monsters with a little you know, the ATX X something the Sony with a lettuce 50 millimeter on his you know, and then just took it into, I mean, I see a lot of similarities with with what you guys Done.

Alex Ferrari 1:30:02
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Jason Buff 1:30:11
And he, he was the one that kind of inspired me to kind of get back into filmmaking after, you know, I've been doing graphic design for years. And I was like, wow, look at what this guy did, and just kind of shot handheld and put all the effects in with motion tracking and everything. And then I saw what you did. And when I first discovered your videos, I didn't know that you were making a feature. I think the first time I saw lights out you had already you were already in LA, you were already making it, you know, so I didn't even know that part of the story after it.

David F. Sandberg 1:30:40
Yeah, no, I mean, it's quite interesting that there's so Hollywood seems to be so prepared to take chances on new directors, which is probably a bad idea. Sometimes, I wouldn't have given me a movie because that's the thing back in Sweden, where we couldn't get money, you know, I went to one of the film centers in Sweden, and want to get like, a couple of grand to make a short. And they thought that they said that I wasn't experienced enough to apply for the sort of professional money. And they said, yeah, maybe you can apply for the rookie money. But the rookie money were was for people under 30. So suddenly, I was like, Okay, I'm too old. For the rookie money. I'm too inexperienced for professional money. So what do I do now? While Hollywood? You know, they see a two and a half minute short, I directed and they're like, Hey, here's $5 million. direct a movie. And I was talking to a DP who shot a single man, among other films. He's from Spain. And he was saying the same thing like he was 27. And no one in Spain wanted to take a chance on him as a DP. But in Hollywood, they were like, Yeah, you can DP a single man. So for some reason, they're stupid enough to take chances on people.

Jason Buff 1:32:04
Do you find that like, I mean, what did you notice? When you are in that world of producers and executives and stuff? Are they kind of dialed into that whole world of YouTube people? And Vimeo? I mean, is that kind of Yeah, that they really started focusing on finding their next people from them? And obviously with you?

David F. Sandberg 1:32:24
Yeah. No, that's something I've discovered here. Like, you hear a lot of talk about what's currently the, you know, the viral video or Yeah, people get discovered from that a lot. It seems I mean, I don't seems to still be pretty rare that one goes to a feature, but you can still, you know, get in a room and get meetings and people and maybe representation by doing shorts, because they seem to keep track of what's out there. And what's popular

Jason Buff 1:32:54
With Nate would talk to you about your shorts when I mean, and I don't know if you and James talked about this, but were were they commenting on the amount of views that had and the the amount of like the viral sensation, or did they specifically say Oh, well, this guy knows what he's doing. Because look at this short and look at these things that he you know, these are kind of advanced things that you were doing versus somebody who just started doing, you know,

David F. Sandberg 1:33:19
Yeah, I don't think they cared that much about the views just sort of the effectiveness of the film. Really. Um, then I know James was at first a little hesitant because he was like, yeah, it's a cool short, but can this guy tell like a 90 minute story, which is, you know, the treatment I wrote was what? Persuade him it's like, that's what made him go okay. This guy. No longer storytel Darling as well. Yeah.

Jason Buff 1:33:52
Did you when you were after the treatment it what was is the the actual screenplay pretty, pretty much what you had in that treatment, or was it changed?

David F. Sandberg 1:34:03
It's out of here. Eric Kaiser who wrote the screenplay, kept very close to that treatment. In fact, there's even like, ended up treatment were bits of dialogue and stuff that actually made it through to the film as well. Like, there was one scene in there where we needed like a little scene between Teresa and her boyfriend. And sort of like a placeholder, I wrote this scene where they have a, like, an argument about a sock, or whatever, that actually made it through the film. Like I was convinced that that would be the first thing that he would throw out. But he kept it in. So yeah, good. Pretty close.

Jason Buff 1:34:43
Was there ever a moment when you you were considering or you thought about actually writing the screenplay for it? Or did they want to just go with somebody that was a little more seasoned?

David F. Sandberg 1:34:53
Like I felt that I didn't want to push my luck, you know? I'm just like a first time Director, so they probably don't want a first time writer as well. And it's the same thing with lock day, you know, like, she's been the star of every short. But like, we didn't want to push her to be the lead in the film, because I mean, we just didn't want to push her luck because it felt like oh, well, we have this chance now. Like, if we push too hard, they might go, oh, well done. We're not doing the film. So it's like, yeah, a lot of that, like, Yeah, sure. I'll just work with the writer. But it turned out great, because I loved Eric's work as well. And he, you know, while I was doing the water ball tour, and agents, were sending me scripts. The one script that I wanted, really wanted to make was one that he had written called Birdbox. And

Jason Buff 1:35:46
Was that one you said?

David F. Sandberg 1:35:48
Yeah. Well, that was another writer. But yeah, that Birdbox was on blacklist as well. Okay. Okay. Sorry. That's so no lot and I even made a little like a trailer for Birdbox to sort of, to pitch that to production company, but I'm not really sure what to do with that now. I think Andy machete or miscarry or the who made Mama's is right, but he's doing it now. So I don't know what's happening with that. But that was a really good script that I was very happy that he wanted to write lights out.

Jason Buff 1:36:28
Yeah, well, that's another example. That guy that made Mama is another guy that like had a short Yeah. And was kind of did the same trajectory that you did. Yeah. And

David F. Sandberg 1:36:38
God gambled. Guillermo del Toro as a producer.

Jason Buff 1:36:42
Not too shabby. How is Lata dealt with La she feel uncomfortable there is that what has she done?

David F. Sandberg 1:36:51
Yeah, no. She's loving it as well. I mean,

Jason Buff 1:36:56
She ever get recognized?

David F. Sandberg 1:36:58
She does. I mean, even I've started to get recognized. We were at the grove here in LA the other day, and these three guys came up, say, Hey, are you the director of lights out? And it's like, hey. Now, so that's weird. But yeah, see you like that?

Jason Buff 1:37:14
I mean, do you like being recognized?

David F. Sandberg 1:37:16
So far? Yeah. I mean, as a director, I don't think you ever get to that point where it's annoying. Well, I mean, I wouldn't want to be, you know, Brad Pitt, or someone who can't probably can't go out side. A lot. But yeah, so far. It's it's great.

Jason Buff 1:37:36
Yeah, I can imagine like you just, you know, go into that well, in LA. It's totally different, though. Because you'll go to the grocery store, and you'll see like five or six stars shopping there. And it's like nothing.

David F. Sandberg 1:37:45
Yeah, that's pretty cool. Like, yeah, just down the street here. I walked by Christopher Nolan the other day and said,

Jason Buff 1:37:51
Oh, like I'm a fellow director.

David F. Sandberg 1:37:55
Yeah. We were in the same union.

Jason Buff 1:38:01
Yeah, I used to go to a grocery store that was like down the road from like, near kind of near Melrose, I used to live. And there was a grocery store there that I would always go and I would pay more because I would always see a star there. But I would just kind of sit there and like, watch them and be like, Wow, that's

David F. Sandberg 1:38:14
Yeah, it's like, Daniel, same thing here. We've seen a lot of celebrities down in the grocery store. You just play cool. You just

Jason Buff 1:38:26
Well, you know, now you can do that a new movie set, you can be like, hey, that's just gonna talk to me. Oh, he's coming over here. Like, you're the director. Why are you hiding? Yeah. Hi, how you doing?

David F. Sandberg 1:38:39
I have a friend was like, Hey, can you give me that guy's autograph or whatever? It's like, No, I have to play cool. I know what I'm doing. When I'm meeting all these people.

Jason Buff 1:38:50
Well, is there like, do you kind of have a dual life now? I mean, it's like you go, you go back to Sweden. And it's kind of like, oh, yeah, it's just David. You know, how's it going and everything. Then he come back. And it's kind of like you get to be on a set and have all these, like, famous people and everything.

David F. Sandberg 1:39:06
I mean, so far, I only been back for two weeks at Christmas. So like, I don't know, I'm just here all the time now. This is my life now. But it's awesome. I want to see how far I can take this Hollywood thing because I can always go back to making nobody short. If this doesn't work out.

Jason Buff 1:39:26
Well, you can always talk to the people that didn't give you your fund. Yeah, be like Hey, guys, remember?

David F. Sandberg 1:39:32
Yeah, I've moved to Hollywood movies. Now. I got some money. Like, I don't know. I haven't done any Swedish movies.

Jason Buff 1:39:40
Yeah, that's the real you know the sign. Are there any Swedish horror movies that people like did I mean I know you probably I've seen seen your your other conversations and I know you you like mostly kind of American based horror films and stuff. Are there any horror films from Sweden that people should check out?

Alex Ferrari 1:40:01
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David F. Sandberg 1:40:10
Yeah, I mean, the one of the more famous ones is select the right one, and

Jason Buff 1:40:15
Oh, yeah, that's brilliant.

David F. Sandberg 1:40:17
No, do they do some of that stuff? Usually it's based on books. I guess that makes them more comfortable in doing genre, stuff like that. And you know, girl with a dragon tattoo just isn't really hard. And that's more of a genre film. What else? Is there? Not a lot of horror made in Sweden. I don't think it's more serious sort of movies about alcoholism, and immigrants and divorce.

Jason Buff 1:40:47
But what would you what are your like, favorite? Like, what if you had to go back and like pick, say, like five films that are the ones that influenced you the most? What would those be?

David F. Sandberg 1:40:56
Well, just from my childhood, it's sort of Action, Horror, sci fi, you know, aliens Terminator. The thing. Diehard, you know, the stuff I grew up on, which I still love, and yeah, I just last week, I think it was they were showing aliens on the big screen here at Arclight. And that's always been my dream to see that in a theater. So I had to go on. It's like, yeah, man, this movie still holds up. I love that movie.

Jason Buff 1:41:24
Yeah, so good. Yeah. But yeah, alien or Aliens.

David F. Sandberg 1:41:29
Aliens. I mean, one of the best.

Jason Buff 1:41:32
Well, it's amazing. Yeah. Aliens was the first movie that I ever saw. I'm a little older than you. But I mean, I saw that I was I got into the theater with my family to watch it. And I realized about a couple minutes in that I was way too young to be on that movie. Because that was scary. I mean, I didn't sleep for a week. And to this day, it's still the most horrifying movie just in terms of, you know, scaring the hell out of me. But I mean, I think it came out at what, like 96 or something. I mean, 8686 Yeah. Yeah. And I would have been like 12 or something like that, but I remember going to see that and Oh, my God, it was so scary. And I mean, that's probably one of my favorite screenplays, too, you know? Yeah. I mean, James Cameron, just like, has this way of creating anyway, I don't want to get off.

David F. Sandberg 1:42:20
Yeah, no, but I'm not. I'm like Cameron fanboy as well.

Jason Buff 1:42:23
Okay. So let me just ask you this. And I'll kind of wrap it up with Annabelle, too, are you? Do you go back and look at the original movie? Are you what, what do you do in a creative sense? And I know you're you're not writing the screenplay for it, I assume. Yeah. But I assume you have a lot to do with what's going to be in the screenplay.

David F. Sandberg 1:42:45
Yeah, we're working together with the writer and all that. You know, without giving too much away, the story of animal two isn't a continuation of animal one rally, which was enticing to me. But it's its own thing more, you know. But of course, I had to go back and rewatch and about one and sort of get into that and see what they did in conjuring one and two as well, because a bit all this in was special in country one, which is where she first appeared.

Jason Buff 1:43:27
But James wrapped on the conjuring, too. That's that's like a done deal now, right?

David F. Sandberg 1:43:33
Oh, yeah. They even had like a surprise screening in Austin the other day. And, yeah, so that opens on first, sort of, they have their premiere at the LA Film Festival on the June 7. And then on June 8, we show lights out. So that after June 8, people are going to know there's gonna be reviews and stuff, I guess.

Jason Buff 1:43:57
So what what is your biggest? Like? How do you feel? What's your biggest fear right now? Are you kind of like just waiting for that?

David F. Sandberg 1:44:03
I am. Weird thing is that everyone is so confident that it's going to be hit that I think they're going to jinx it, you know? Because it's been tested really well. And like, everyone's like, No, this is gonna be hit. It's like, you don't know, anything can happen. You know. So, you know, I hope people like it.

Jason Buff 1:44:26
Well, I think one of the really interesting things about it, and, you know, not a lot of other films can say this, but it's already had, you know, because of the short it's already got people who are kind of aware. Yeah, I mean, that's a huge I mean, in terms of marketing of a film, that's got to be like a huge, you know, huge deal for them. I don't know how much they think about that when they're doing it, you know, when they're like planning stuff out, but it's like, okay, well, this has had a bazillion downloads. So everybody already knows the short, you know,

David F. Sandberg 1:44:54
Yeah, I mean, we've had to push that a little bit because, like, you know, I don't had to cut the trailer. That's all marketing. But so they they, they had this trailer that they wanted to shell that was similar to this trailer, but it didn't start with lockdown the light switch. And we told the marketing department like you have to put that in the trailer and put it at the top. Because there's going to be people out there that may have seen the short, but they don't might not remember the name or whatever. But if you have that scene with her doing the same thing as in the short, they're gonna go, Oh, I've seen this before. Like, I remember that. So we really had to sort of push them to put that in the trailer. But the other ones I know, I think those Warner's digital marketing department are more on top of it, you know, with views and all that because they wanted. They wanted to get all the stats from my YouTube and Vimeo pages. And I'm not sure what they're doing with that, and probably something cool. So, yeah, it's not been a It's not been at the forefront. It's been more, the marketing seems to be more pushing that it's produced by James Wan, because people know, conjuring and all that.

Jason Buff 1:46:15
No, I just lost my train of thought I had a question for you. All right, Scott. Sorry. That's something really important. Give me marketing short million. What do you how much? Are they kind of like, I mean, are you getting we talk a lot about marketing and distribution here. And I don't know how much you've kind of been, you know, a part of that. I mean, is there any insights you've had in terms of the way they're promoting it and the way that you know, things that you've seen on your side?

David F. Sandberg 1:46:50
I mean, the frustrating thing, how little you are part of that, because the weird thing is, like this movie cost, like $5 million. But to market a movie, you need way more than that. So like the marketing budget is many times the actual movie budget for a project like this. And they, I mean, you just have to hope that they know what they're doing. Because you're, you know, they cut the trailers, they make the posters, and they do all that thing. All those things. I mean, they look, they'll show it to you, and you can sort of, say what you want, but ultimately, it's they do their thing. You know, they know, the marketing. Like that's one thing I've been sort of trying to say that this movie is more fun than like, the trailer is very traditional horror movie, but it actually is a bit more fun, more fun movie, which I told marketing, like, isn't there a way to get that in there for the next trailer? Man? It's more like just No, like, this is how you market a horror movie. It's like, Alright, I guess.

Jason Buff 1:47:58
What is the feeling? They've like, just done it so many times. They're like, yeah, we know we're doing just, you know, quiet down. We'll put it all together. And this is we've done this a million times. We've made a bazillion dollars. And,

David F. Sandberg 1:48:09
I mean, yeah, they have made a gazillion dollars. Yeah, I guess they know what they're doing. You know, but and that's the same thing. Like if I, if I were to cut a trailer, you probably wouldn't see a lot because I was like, No, we can't give that away. Can't give that away. So it's like the, I guess you got to have someone who's more sort of, now we know how this works. Like? Yeah.

Jason Buff 1:48:33
Yeah. Well, I mean, my favorite is always like, if you look back at the alien, the original Alien ads just had an egg hatching? You know? And yeah, you know, I, that's, I'm a big fan of that, you know, have and that's one of the big things I like about your shorts as well is that it just has, you know, I'm working on a short right now. And I keep making it bigger and bigger and bigger. And I keep adding people in No, no, no, no, I gotta get, I gotta get it down to just the basic idea. You know, and I think that's one of the things that your short also really inspires people to think about. It's like, look, you know, we were just sitting around the apartment one day, and we were like, Okay, let's come up with some ideas that are scary. And let's just shoot it, you know? Yeah. I don't know if it was like that. But

David F. Sandberg 1:49:20
Ya know, I think a lot of people, they have like feature ideas that they only have resources for short. So they try to compress feature ideas into a very short amount of time. And I think I mean, at least the way we looked at it may come it's just a scene or two, you know, it's not really trying to tell such a big story. We're just going in for a couple of scenes and making the best we can out of that.

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Jason Buff 1:50:00
Do you consciously think I mean, when you were making lights out the short? was? Was it just like, Okay, we want we know people are sitting, how much? Are you thinking about your audience? Are you like, Okay, wait, let's make this I know people don't have any sort of attention span. There's a bunch of little horror shorts out there. Are you thinking about that? I mean, are you just like, Okay, let's let's come up with something that people can click on real quick and just watch something fast.

David F. Sandberg 1:50:26
Yeah, it's just get straight to the point, just have her flip that light switch as early as you can. She's just walking from the bathroom and right there to just get straight into it. Because once they see that, they get sore, like, Oh, that's cool. And then they're hooked. You know, they want to see where it takes off. From there. There's just a lot you can cut out of both shorts and features. And still, you know, that you don't need I mean, you still have to have a good pace and a good rhythm to it. But I think movies today are too long. So lights out. It's actually like, things like 80 minutes or something. And one of the producers was kind of freaking out about that he was like, has to be longer. Like, why? People have seen it. No one has said that it's too short, or that the pacing is weird, or something that just feels right. No, I wish more people more films for like, 90 minutes. Instead of the two and a half hours. Things we get nowadays, nowadays.

Jason Buff 1:51:29
It makes you wonder how many movies are like, you know, you see all these movies that come out all these blockbusters and everything. And it's like, it was just like, maybe 10 minutes a little too long. And you wonder if that was like some executive and they're gone. Yeah, we need to we need to add a little bit more. And it was just like, why? You know, what? Movie could have ended?

David F. Sandberg 1:51:48
Yeah. Yeah, that's really because I mean, if they have shorter movies, they can have more showings in a day and they'll make more money. But maybe it's something. Everything has to be epic these days, I guess.

Jason Buff 1:52:00
Now, what are you sick of seeing in horror movies? What turns you off to, you know, if you're watching something? And you're just like, okay, within like, say the first 15 minutes? What is the harm of yes to do in the first 15 10 15 minutes to kind of like pull you in?

David F. Sandberg 1:52:19
Well, I mean, as long as they don't have really stupid characters that you just like, you don't want to harm or will you want the people to die? You know, I mean, that can be fun. But stuff like that, and just Yeah. And the fake kind of jumpscares was just loud sounds with stuff that has nothing to do with the horrors of the film. Yeah, yeah.

Jason Buff 1:52:46
You watch, like, you click around like Netflix and stuff like that, and try to find new stuff. I just seems like there's I mean, one of the things that we talked about, you know, and I've talked to a lot of indie filmmakers who are, you know, making all different levels of, you know, they make stuff that, you know, very low budget from a couple $1,000 To 50,000 to 100, or, you know, in that range. And, you know, I just kind of tried to figure out like, what, what's the whole process, you know, where are they? Where are they selling it? What's what's, what's that world? Like, you know, and

David F. Sandberg 1:53:22
Yeah, I mean, for the last year or so, I mean, since we came to LA, we haven't had the television. So to watch a lot of stuff just on our laptops. But the good thing about living in LA is that you can see a lot of limited release smaller movies. So like I saw my favorites recently, were greenroom, which I loved. And the invitation, which was really good as well.

Jason Buff 1:53:51
Now, but I didn't see the greenroom.

David F. Sandberg 1:53:54
I love that one. Now with that, and that's actually I go since we don't have a TV we go more to the theaters these days. Because we live right by Northlight. So it's it's great. But a lot of movies is just feels like the same, you know, like, it's still the same sort of superhero stories and stuff like that. So it's almost a point you get like her I'm kind of tired of movies, but then you see a movie like greener I was like, No, I love movies, you know? Yeah. But yeah, and Netflix is I try to find stuff there. But usually you just Netflix, it's just scrolling through looking at movies and then never watching anything.

Jason Buff 1:54:40
Yeah, I mean, it's just interesting though, the way things are changing now, you know, and I try as much as possible to see stuff in the theater. But, you know, especially down here, we just don't get a lot. But it's just kind of watching the evolution. You know, when I was younger, you would go see a movie because the quality was my Ah, better. That was that was the only opportunity you had, you know, and then it would go to, you know, home video was even kind of like a new thing, you know, and things have changed so quickly. So everybody's watching, you know, the majority of people are going to see your film on a TV, which kind of sucks, you know, because it's made for being in a theater. Yeah. So, you know, there's this giant kind of glut of now that the technology is so cheap, there's just horror movies like crazy coming out. You know, I mean, if you go on, like Amazon Prime, and Netflix and all these different places, it's like in the qualities, a lot of them's just not very good. So I don't really have any points just bitching about it?

David F. Sandberg 1:55:41
No, but I mean, the sad truth is that 90% of horror movies are pretty terrible. And which is kind of sad. Because nowadays, like now that I'm, I mean, this last year, and now I've been working so much, that it's almost like, I don't really want to take chances. You know, I want to see something that I know is good. So, yeah, I mean, especially now that I'm making movies, I'm actually trying to watch a lot of classics, because I want to see something that I know is good. And something that's sort of valuable. So I've been watching old stuff like Fred's lines and your yumbo. And just trying to Yeah, I mean, what cool stuff?

Jason Buff 1:56:26
Yeah, of course, I'll I don't know if you're like me, but I find it's so inspiring to kind of see those stories and be like, oh, you know, do you get inspired? Like, when you watch other people's movies? Do you start having your own ideas about things?

David F. Sandberg 1:56:39
Yeah, absolutely. Yeah.

Jason Buff 1:56:41
I mean, is that let me just ask you this kind of blank question in terms of creativity, like what do you have any Have you learned to kind of like control your creativity and learn how to use it and put it together and stuff and you do do things that you know, are going to kind of jolt that creativity? Yeah.

David F. Sandberg 1:57:04
I don't have a specific process. It's just sort of comes up, I guess I love sort of idea by based things, especially sort of time travel movies, and sort of that has a neat ID at the core of it. But you're not really sure where the ideas come from.

Jason Buff 1:57:25
You write things down. I mean, you'd like if you're, you know, you said you wake up in the middle of night sometimes is that what do you get ideas sometimes that way? Or?

David F. Sandberg 1:57:33
Yes? No, just a little while ago, I had this. Like, I dream, this whole scene. And I woke up and I wrote it down on my phone. And then the, the morning after, I sent that to the screenwriter, for Annabelle to was like, Hey, can we put this in the movie? And it was like, if I wrote like, I had this dream of this

Jason Buff 1:57:56
Banana face, put it in the movie? Yes. It's like, What the hell are you talking about man?

David F. Sandberg 1:58:01
Yeah. And I wrote out this whole scene and sent it to him. And he was like, why don't I have dreams? Like, get a whole scene? But in the movie? No. So that's actually in the script isn't?

Jason Buff 1:58:14
Right. That's awesome. Well, you know, one of the things that, you know, there was a book out not too long ago that talked about how you're the state of mind that you're in just as you wake up is so far into your right brain, that that is you will never find a more purely creative moment that when you're in that kind of dream state, because you're in the same state of mind when you dream. So your mind is just creating stuff. So that's why a lot of people always have like a, you know, a pad and paper beside the bed. Or people write when they first wake up, you know,

David F. Sandberg 1:58:46
Kind of explains a lot because I do have that a lot of being sort of half awake, half asleep, usually sort of nightmarish stuff. I freak out and like, my wife will have to go no, no, no, you're dreaming, like, get back to sleep. So maybe that's where a lot of it is born.

Jason Buff 1:59:04
Yeah. Well, David, I really appreciate this man. Is there? Is there any thing else that we could touch on? Is there any advice that you have for all the indie filmmakers that are out there kind of like, hoping to emulate you a little bit or kind of following your path a bit?

David F. Sandberg 1:59:22
I mean, the the main advice would just be to keep making stuff and putting it up online and not giving up even though you think it's gonna be shit, because you never know. And yeah, and you never know what it is that gonna resonate with people. Like, you know, I was talking to this producer who made this big Kickstarter project like this big like series of videos that they had quite a budget for.

Alex Ferrari 1:59:50
We'll be right back after a word from our sponsor. And now back to the show

David F. Sandberg 1:59:59
And nothing really happened with it. And then with his friends, he just did like a quick YouTube thing that cost no money. And that's what got them representation in Hollywood and got into a bunch of meetings and stuff. So you just keep making stuff and you, you never know what's gonna, what's gonna be the thing that actually gets you out there.

Jason Buff 2:00:22
Now that that's one of the, you know, after doing this for like, a year and a half, you know, and I had a project that fell apart a couple years ago. And I just, you know, it's really inspiring the stuff that you did, and with your short and everything, but it's just like that, that seems to be the common thread with people who are having success in the indie film world now is just Okay, start making shorts, just get out there, start shooting, it doesn't matter, you know, shoot with your DSLR or whatever, it's like, the equipment doesn't matter anymore. And just slowly, not all of us are gonna get like, picked up for a feature film, but it's like, just slowly, one short, a little, you know, and learn. I mean, were you, you know, each short that you did, were you learning a little bit more and kind of saying, Okay, put this together. Now. Let me try it a little bit more. Or Absolutely.

David F. Sandberg 2:01:09
I mean, yeah, I'm 35 now, and I've been making movies since I was eight, you know, so, right? Or you get better and better. And you learn more and more the whole time. So yeah.

Jason Buff 2:01:21
Cool. Is there. Do you want to leave? Usually I asked people if they want to leave their, like websites and information. I don't know if there's anything that you want to leave or like your Twitter handle, maybe people can follow you.

David F. Sandberg 2:01:35
Yeah, I'm at pony smasher on on Twitter and on Instagram and on YouTube. I'm pony smasher as well.

Jason Buff 2:01:45
Should I ask what that?

David F. Sandberg 2:01:47
Well, it all started with YouTube. I mean, when YouTube was this new thing, like I signed up for that, but it wasn't a thing yet. So I was like, I don't know if I'm gonna use this. I'll just pony smasher. And then it became a thing. So it's like, okay, I guess I'm pony smasher now. So it's kind of weird now that they're, like the marketing people or like, when articles and stuff on Twitter about like, you know, you have at Teresa Palmer or whatever, and then at pony smasher and say, Oh, but Jamie.

Jason Buff 2:02:19
I mean, it could have been worse. You know, it could have been like gorilla penis or something.

David F. Sandberg 2:02:33
Yeah.

Jason Buff 2:02:33
Oh, okay.

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IFH 702: How to Make Four Features in One Year with Chad Archibald & Cody Calahan

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Alex Ferrari 2:00
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 2:05
Today we're talking with Chad Archibald and Cody Calahan of black fawn films, their films antisocial to and bite just premiered at the Fantasia fest up in Toronto, and it's supposedly somebody like threw up and it was so gross watching the movie bite that somebody threw up, I think, you know, I don't know how true it is. But it's a great thing to for publicity, you know. And I think they after that they started giving out like barf bags with their logo on it and everything. So I mean, these, it's pretty amazing how they have been able to get out and find an audience. And you know, as we talked about in the interview, they get out and they go to horror fests and they go to cons and do you know, they're out there, really getting the word out about their films. And that's how they've been able to build up an audience. And one of the things we talked about a lot on the show is the key to filmmaking is finding your audience. That's all you need to have if you want if you make a film, and are able to sell it and get it out to people who want to see it. That's all you need. Let me go ahead and get to the interview. This is Chad Archibald and Cody Callahan. First thing I wanted to talk about was just coming off of Fantasia fest. And, you know, one of the big things we talk about is distribution and how people are connecting with their audiences. And first, I'm kind of wondering how much of a role Fantasia fest plays into your overall strategy for getting the word out? And how are things working nowadays with with the way that VOD has kind of changed and DVDs aren't as big anymore? Can you talk about just the way that you're getting your film out there? How people can find it, and how you're connecting with your audience?

Chad Archibald 3:51
Um, well, I guess the whole Fantasia thing we, we love going to this festival, it's fairly close to us, it's about eight hours from where we live. So it's, it's been a staple with I think we've had like eight films there over the years. But we, you know, we generally come up with you know, 3040 people, our entire cast and crew. And we have a we have a great time up there. It's, it's kind of like our little vacation from the year. And I mean, it's just aside from that is actually, you know, just one of the best festivals out there. It's, it's run so well. The organizers put so much effort into picking great films and making it such a great experience. And the fans that are like the audiences are just there's so much fun. So I mean, we go up there with our films to revere them but we also love just going to actually watch movies and and, you know, just see what see what's coming and see what's coming out next, I guess, right. Now, I guess as far as getting our films out there, you know, we We have a sales team that goes out to all the markets and whatnot like the FM's and, and whatnot. But you know, it's, it's difficult with any indie film to really get noticed. And there's just so many films out there. So, I mean, we try to, you know, first of all, I guess isn't, you know, we're trying to make, okay movies that, that we hope, kind of end up getting standing out in the sea of other indie horror films right now. So I mean, I think that's obviously the first thing that you got to try to do. But aside from that, I mean, we, you know, we use tons of social media stuff. We have worked hard over the years, creating relationships with fans and whatnot, we go to tons of conventions, and, you know, we're always, you know, trying to get out there and push her films and just as well push ourselves. We, we hire a ton of different people in different shoots. And we always try to treat people with respect. And it, I think, that kind of gets the word out there a little bit, too. I mean, Canada. And then aside from that, you know, we always come up with little marketing gigs. Like we had little barf bags that the bites. You know, we did a big any social campaign at the Cannes market. And yeah, I mean, just try to try to come up with interesting ideas to engage your audience's

Jason Buff 6:35
Has it changed a lot since the technologies become cheaper and people aren't doing DVDs as much. I mean, is it a harder field to get into, like producing horror movies?

Chad Archibald 6:45
Oh, for sure. It's, it's completely different now. And every year, it gets a little bit harder, which is, it's funny, because it's like we, you know, make better movies every year, but the industry kind of gets a little more difficult every year. But it's, I mean, you used to be able to make a film and sell it fairly easily, because any distributor would be like, Okay, well, I mean, we're gonna sell 100,000 copies, to the blockbusters and the Rogers out there instantly. So, you know, there's actually no way we're going to lose money on these films, right. So there's just there's tons of money to be made back then. And distributors nowadays, you know, they have to really work to get people to watch it, or rent it on iTunes, or, you know, there's just so many films accessible to everyone at the touch of a button. So it's, it's, it's now a matter of actually getting people to watch your films and getting people to actually, like, choose them out of the sea of other films. I mean, it's, it's definitely changed. It's an it's still changing. And it's getting, you know, it's just, it's getting more difficult, but it's also just, it's getting different, right? People are just having having to come up with new ideas. And, you know, for years, there's been, you know, people in studios, who would just be paid, like, you know, tons of money to just sit there and try to figure out how to, how to resolve the industry, because it's, uh, you know, so many distributors have closed down, I think there's, like, you know, 13% of the distributors out there still, you know, still still kicking, but I mean, so many of the smaller guys just got ate up by big studios, or just had to close the doors whenever, you know, all the DVD market collapse, right?

Jason Buff 8:39
Do you feel like that has anything to do with people like doing more self distribution, or just the fact that it's, you know, people aren't renting DVDs anymore? There's no more there's really not like a physical product anymore.

Chad Archibald 8:51
Yeah, I mean, they're still out there. We still release all our, our, our films on DVD and blu ray. But yeah, it's, it's, it's got to the point where I think people who are like real big fans who are like collectors of DVDs and whatnot, they don't want to pick that those up. And the people who don't specifically have a giant DVD collection that, you know, they they end up going on VOD, and, and whatnot. So it's, it is hard, but they're still you know, we go to tons of conventions and sell DVDs from a booth and there's still, you know, a lot of people out there that really, really liked them. A lot of people are happy spending, you know, a few bucks on getting an actual physical product, it turns into kind of a collector's item, you know, right. Whereas, you know, you buy it on iTunes and it just disappears after

Jason Buff 9:46
You can't, you can't, you know, autograph or download either.

Alex Ferrari 9:52
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 10:00
Oh, And so what, back in the early days before you guys had kind of built up this following what was your primary way of kind of getting the word out? Is it always been the same way? Or have you? You know, have you used social media and view you used? You know, I mean, I guess my question is, how can people who are kind of going in this into this for the first time, start building an audience, and, you know, focusing on who their core audience is going to be.

Chad Archibald 10:29
Um, I think, years ago, me and Cody actually traveled across Canada with a movie called never lost. And we just, you know, we, we rented movie theaters from Montreal to Vancouver, and just kind of traveled every day, we would go to a different location, different theater and try to, you know, cellar versus trying to screen our film actually proved to be very difficult. I mean, we, we had a great time doing it, and we met a ton of people, but it's to make something like that really work and come out financially, okay, it's very difficult to get people to come and sit in a theater, especially if you don't have a following in that area. You know, like we can, we can pack Theatre in Toronto, because, you know, all our friends and family are from here, but but it was, it was something that I think were a little, you know, we learned a lot from doing it. And, I mean, even even when we're starting out, like, the the biggest thing, I think, that we did was just, you know, try to surround ourselves and work with a ton of people who are really passionate, and just from, from their passion and excitement about the film's, you know, they would spread it to other people. And, you know, it's not like it was making a huge difference in the industry or anything. But for us, you know, little guys just making a movie. It does help get the word out there, you know, if you post something on social media, then you have, you know, 10 other people posting it as well. And, you know, all their friends on other front pages, see it, and, you know, it kind of spreads like that. And I mean, we also, you know, we went to we'd rent out theaters around Toronto and Guelph, and whatnot, and Scream Screen, some of our films, they're just trying to make a big show that we, we screened a film years ago, where we had, you know, we had a big party at a bar. And we invited the cast and crew and whoever wanted to come and we had bands play. And at the end of the night, it was like the big trailer release, and we released a trailer there. And then we, you know, a few months later, we went and we had another bigger party, and we had, you know, more bands playing, we released a new trailer that was there. And the third band was like, or the third time was like, a release, where we showed a few of our music videos for the bands that were playing there. And we showed the trailers and we released tickets for the actual screening at the Cineplex and we ended up selling out three or four theaters. Wow. Which was, you know, it was great, but that was, you know, back in the day whenever, you know, there wasn't youtube today, that's

Jason Buff 13:19
No, but that's exactly the kind of things that I hear from a lot of people now which is you know, if you want to have success filmmaking, especially, you know, way outside you know, in the indie film market, you really have to become your, your own giant publicity machine, you know, and connect with people versus some other people who want to, you know, have a company that's like, they're gonna make their film and then they're just gonna go out and sell it to a distributor that doesn't really seem to exist as much anymore.

Chad Archibald 13:49
Yeah, it's a it's definitely a challenge everything's a challenge and I mean, you have to take advantage of the things that don't cost money and ideas are one of those things that you know, you can often come up with ideas that you can do cheap or or I think if you can try to kind of think like a publicist a little bit just finding different angles of you know, how you can promote something you know, we had talked about years ago anti social which was you know, it's kind of like what a Facebook turned on its users into zombies. And we were gonna get, you know, little super cheap USB keys and put the trailers on them and you know, hand them out to everyone on the streets and stuff like that. So you know, people get a little USB key which would be a buck or two and you know, on the USB key there, it'd be like this you know, social media horror movie. But I mean, I think just even doing that there's there's the value of people actually picking up the the product like a USB key or whatever, but there's also a value in just just meeting All right, that'd be in like, Oh, so you guys are the actual filmmakers and you're actually on the street. It's almost like years ago when you're in line for like a concert and like, a guy would come over and be like, here's my band's tape. We're just handing them out to everyone. I'd like listen to the tape and be like, I met that guy. I think nothing FaZe did that years years ago, and I remember like, being like, I'm old school. I Yeah, added me this tape. And now he's, you know, now and watch his music videos on on much music when they played music videos.

Jason Buff 15:33
Right? Well tell me. Yeah, what's my error too? But, well, let me let me ask you one more thing about distribution. And then I'm going to change focus to, you know, screenwriting and some of the other aspects. Now, right now, you've got antisocial too, and you've got bite, and they both premiered at Fantasia fest? What what is the where do they where do you go from there in terms of like, I mean, are you guys kind of out of the the process now? Or are you just doing publicity? Or are you actually involved with where it's going to be going in terms of like, US distribution? European, just, you know, all that stuff? Is that like, where are you right now in that process?

Chad Archibald 16:20
I think we're, we're lucky enough to work with a studio. Okay, now called Breakthrough entertainment. And they have a team of people who, you know, we we've reached out to and sat down and discussing the festivals that the films are going to be in, or at least reach out to and apply to. And they also take it, you know, out as far as into the industry for sales. So I mean, we do our little part with the people that we know, to help out. But in all honesty, we're on our next film already. Well, yeah, we have a pitcher deal with breakthrough entertainment over two years. So we've just finished shooting the third of eight films, and where we're editing it right now and getting ready to go into production on the next five. So what

Jason Buff 17:10
That's like for four films per year? Yeah. Okay, well, let's let's go into that a little bit. Because that seems to me that seems insane. I mean, it seems like you guys probably, you know, make stop to eat for two seconds, and then you go back to work. Is that kind of your lifestyle?

Chad Archibald 17:28
Yeah, that's why I said Fantasia was our holiday because for nine days and, and as soon as we got back, we're back to work. It's funny, Cody's actually away right now working on better the dead, which is the third film that we're doing with Jeff Mahara? Who directed it?

Okay. So can we talk a little bit about? No, go ahead. Sorry.

Cody Calahan 17:54
No, it was just fine. Because I think we drove back from Montreal, I think. I slept in my bed for like, six hours, and then got up and drove to a cottage where we set up like all our edits, edit suites, and I've been here since Fantasia.

Chad Archibald 18:12
And that says, like, we have to kind of do these, these endurance trips of getting things done. So I mean, it's, it is insane. I mean, we, we really, were excited going into this slate of films. And I think the hardest thing is actually just just getting all the concepts together and getting them all approved by the studio and whatnot. Because, you know, like we said, it's it all starts with your idea and your concept being unique. If it's not a unique idea, then there's, you know, it's going to be very different, difficult to stand out.

Jason Buff 18:47
Well, there obviously has to be a profitable aspect of what you guys are doing, you know, so I mean, to to attract a company like breakthrough, right.

Chad Archibald 18:58
Yeah, I mean, I think the industry is, you know, the industry still buying movies, and they're still, you know, I think there's still a spot in it for sure. If you if you make quality films. And yeah, I think breakthrough is also kind of, you know, I think they've seen a lot of the films that we had done in the past for, you know, $10. And they can, they can see, you know, where we've come and where we're going and they really want to kind of invest in our future as well. So, this is, this is a first step to it.

Jason Buff 19:31
Okay, now I wanted to sidetrack for just a second ever. I wanted to sidetrack for one second, because I was reading one of your interviews, Chad, specifically, about desperate souls, which you made, I think when you were 22, right. Yeah. Now, you mentioned that you kind of messed up the sound and everything and you had some issues with that but ended up selling it to Lionsgate and Alliance films, right. Yeah. Okay.

Alex Ferrari 20:00
He will be right back after a word from our sponsor. And now back to the show.

Jason Buff 20:09
Can you just describe how that happened or how it's possible that you know, to do something like that, because I hear so many nightmare stories about filmmaking and things going wrong and people who are never able to, you know, their film ends up sitting in a closet somewhere, you know, despite their best efforts and everything, and I was just wondering how that kind of happened or if you can talk a little bit about that.

Chad Archibald 20:31
Yeah, you know, we went out and we made this movie and we made every mistake in the book. We we shot it and all the audio was so horrible that there's generators in the background of everything. I went out and bought three red heads, like three 1k lights and lit the whole movie with that I was just clueless all we knew is that there was these cameras DVS one hundreds that shot. Sorry, there's huge bang and so anyway.

Jason Buff 21:02
And that was the last we heard of Chad.

Chad Archibald 21:04
Yeah. Anyways, there's a these cameras dv x 100 said, We're the first cameras to really shoot 24 P. So it's basically you know, that moment when, you know, a prosumer prosumer camera stop looking like your home video, right. So we had pre ordered two of those. And I mean, I know at that point before then it's like, you know, to go out and film the movie. On a prosumer camera, it still had a very video II look. Right. So these are that does that HD? No, that was standard def, right? Yes. That's what I thought. Yeah. So. So we went out and we shot this movie, you know, we literally thought we could shoot it in a week. And it took you know, two years. Of course, were so clueless. And, yeah, we we made every mistake in the book, I ended up having to build a sound room in my basement and I rerecorded every line of dialogue every sound every movement every footstep in this room in Vegas video and linked it all up and made the m&e and because I figured out what an m&a was at that point. And you had Yeah, and then released a movie. And, you know, we went and met with some people in Toronto, it's, it's kind of it's difficult to get well, it's funny, because so many people think it's, you know, so hard to set up meetings with people in the industry. But I mean, if you have a product, if you have, you know, an idea or whatever it's like, it's really not that hard. Like people are generally, you know, interested in finding what's out there and finding, you know, connecting with people. So we always say that in meetings or whatever it's like, you know, reach out and try to try to meet with people like we we meet with people all the time, people are like, hey, you know, I'm trying to get into film and we'd love to buy a beer. That's, that's what entices us, apparently. But anyways, yeah, we, you know, got it to someone who who was interested in back then there's still again, Rogers videos and all those stores. So they looked at it, and they were like, you know, this is a, it's a complete movie, it's got all the pieces, it's got all the deliverables, which are a whole other story, but we got it all together and, and sold at Lionsgate and lights. And a, it's just, it's a worst movie ever. Like, I wouldn't be able to give it away. Just, it's horrible.

Jason Buff 23:38
That's the first on the show.

Chad Archibald 23:41
But it's, but the fact is, we made every mistake in the book. And I think from that experience, that's where a lot of the knowledge that I have now about filmmaking came from, you know, I think the problem with people is that, you know, people getting into the industry right now is they're so eager to just, like, jump into making a film. And, you know, sorry, that's kind of what we did do. So I'm not saying but I mean, like, there's technology out, there's iPhones, or whatever it's like, go out and just make mistakes and make every mistake that you can possibly do, and work on making and fixing it and figuring you know, figuring out exactly what you have to do to make a movie. And then whenever you actually get some money and put it into a film or if you're investing your own money, you know, you can you can have a better chance of it getting completed from on again. Yeah, there's so many people out there that did start they jump into a feature and underestimate it and don't know how to you know, resolve issues on them by themselves whenever, you know, shit hits the fan. So I think it's it's important if you don't have the money, you have to be able to trust yourself to figure it out to get the project done.

Jason Buff 24:56
Now, you mentioned deliverables and said that was a whole other topic. Can you just bring If we talk about deliverables, the importance of, you know, having the things that you need to give for to make sure the film is all legal and everything, just the kind of most important things.

Chad Archibald 25:12
Well, I mean, I think, you know, you have to have your contracts without your cast and crew and whatnot. There's, there's different kinds of deliverables. There's deliverables, if you want to sell the film, but if you want to do tax credits is a whole other list of deliverables. But I mean, it's, you know, anything that you can think of, that you think you might be available for, right, you know, location agreements. You know, if you're using music from someone, or someone's doing the score, you know, make sure they had signed some paperwork. And a lot of the templates are good enough online, you can search them, search them all up, just basically anyone you work with, who's adding anything creative, just make sure. Or if you're working, you know, if you do know, a distributor or moderator go to anyone and just say, you know, can you send me a list of what you would ask for if you bought a film? And you know, you have all your different you know, an m&e, like your music and effects tracks. So, you know, when you when you release a film you have, you have to deliver one track, that's all your dialogue, then you have to release additional tracks that are basically all the sound effects in the movie. So, you know, footsteps, close, explosions, all the music. And basically, then if you sell it to Japan, they can go they can delete your dialogue track, they still have all the other sounds of the movie, and then they dub over, you know, beautifully in and then of course, like your trailers, your poster elements, you know, 50 stills, you know, stills from set, poster material. Right? Yeah.

Jason Buff 26:50
Okay. So moving into building a project. Okay, and what I want to talk for a second about your process for screenwriting? Because a lot of our we talk a lot with screenwriters, and I'm a screenwriter and people like to know what can you talk a little bit about your process for beginning a project and how you kind of start putting together your screenplays. And especially since you guys are kind of cranking stuff out? What is the secret? If you found one for kind of getting to your final draft of a screenplay quickly and effectively.

Cody Calahan 27:32
I will, I think we used the immune challenges to write a lot more because we would make one or maybe two movies a year. But now since we're we are doing so much we spend sort of less time actually writing scripts and more time, just coming up with solid, solid concepts and then bringing on new new writers. And I think for us, I mean, obviously with every every movie, we do something good. And we're like, Okay, we got to do, we got to remember that do that again. But for every good thing, there's 50 past things we do. And I think as as we've sort of grown, you know, writing and you know, helping other people, right? And then getting people to write for us, is just trying to try to keep our ideas, you know, fun and simple and clean. Because I think both me and shadow made movies where at some point in time, there's a character who needs to explain something. And I think I think we've both had that moment of like, well, I can't cut the scenes, because I'm, I need to get this information across. But I wish I could go back. Because no, no point in a movie. Should somebody sit down in front of somebody and go and take a deep breath and explain why you're watching. And I've done it. I know lots of filmmakers do it. But I think for us, it's like every time we make a movie, you know will sit at Fantasia and then leave and go talk to each other and be like, Okay, so let's never do that again. Everybody loved that. So let's make sure we do that again. So I feel like every every movie even though they're all so so different, like any social to invite, I don't even know if you can compare them how different they are. Both of them came out of what we've learned from the drowns man and sublet, and any social one. And it's it's funny, because it's like, all of those movies are so different. But still, filmmaking comes down to like some pretty simple rules that you can play with and try to break but there's some things you just have to stick to because every time we we don't you can see the audience's reactions or read about it in a review. You can also

Jason Buff 29:46
Big make mistakes then that you learn from.

Alex Ferrari 29:51
We'll be right back after a word from our sponsor. And now back to the show.

Cody Calahan 30:01
Well, I'd say I would say that the biggest one is, is having a, having a concept that that is cool enough that the audience goes, Oh, okay, well, that's interesting and something a little different. But don't go so wacky, that you need a character to explain why you're watching the film. And like, you know, even on any social, it took us forever to try to figure out a way to tell the audience that Facebook, but you know, in our case, the websites called Red Room, how does how does this website, you know, basically possessed people? And why is it doing it without having one character talk to you for five minutes. So it was about getting all those pieces of information and suddenly trying to put give them to different characters at different times. So by the time the, you know, the hammer comes down, and it's like, this is the thing that's killing people, you already have enough to put everything together so that we don't have to explain a lot. I think that one for for us is the the biggest and also trying to trying to keep when you're going to do such graphic horror movies, where people are throwing up at a theater, you got to remember that, like, for an hour and a half, if you're going to be that discussing that you kind of you should add a little bit of humor. Just just to release the audience here and there. And I think sometimes, you know, I mean, for me, personally, I can get so sore in the movie, and so intense about it that I want it to be so serious, but sometimes you can have to step back and go, Okay, well, there's a movie about Facebook, turning people into zombies. So let's tread lightly on the on the serious factor.

Jason Buff 31:46
So do you start out with a kind of a blueprint and put the whole thing together? You know, before you actually start writing? Or do you just kind of jump in?

Cody Calahan 31:54
I'm usually it's like, shall call me like, he'll be driving home? And they'll call me or something and be like, what about a movie? And like, you know, that that, and I'll call him and with with an idea. And usually we go through? I don't know, recently, we've gone through about 50 different ideas, just trying to find the right one to put our time into writing. But I feel like for us, it's not. It's not that we we take an idea. And we work on it so long that we figured out how to make it work. But we wait until there's that spark, or something different or like okay, cool. I haven't seen that before. And usually we we we wait for each other's reaction. And if the reaction is like, okay, that's really cool, then we keep developing. But as we go through so many different ideas, and sometimes we'll you know, well, we'll write a 12 page treatment, send it to each other, and the other person's like, Nah, not feeling it. My Desktop has like, his a folder called old movies. And I was just looking at it now. And there's, there's probably 24 treatments in there. None of which.

Jason Buff 33:01
Right? Do you have any kind of go to structure that you use when you're like plotting things together? I mean, do you ever use something like save the cat or, or hero's journey or anything like that? Or I assume for a horror movie, it's a little bit different.

Cody Calahan 33:15
Yeah, I mean, say the Cat's got some, I mean, that looks that looks great. Because I do think no matter whether if it's for drama, or comedy, or whatever, there is, there's structure things that have worked forever. So that so you know, there's some things to keep in mind. And especially if it's your, if it's your first film, I would never tell anybody did not experiment. I think that's the point of making movies. But you know, there's some things like that you need to you need to stick to like, giving your your character a reason to be in the story and not just being like, Okay, I'm gonna go make a horror movie. So I'm going to spend, you know, all the money on blood and gore. Because that's what people want to see. It's like, I think, you know, I think there's so many movies, I think audiences are getting smarter. And I think you gotta be, you gotta make something that's about people and stuff before, you know, heads are exploding. Not that we don't do that.

Chad Archibald 34:08
I think the other thing as well, that we've gotten used to doing and I think this is a little bit more of a producer writing thing is that, you know, you make sure that you can pull off what you're writing. So if you already know what your budget is going to be, or if you know that you're going to be doing it on your own with your friends. It's about coming up with ideas that you can that you know, that you can pull off well, as opposed to coming out, like creating ideas that are so big that you're just setting yourself up for failure. We mean, Cody have done it in the past. So many other filmmakers I know have done it, where it's like, you know, they've got a bunch of cops coming in, and it's like, as soon as you see the cops, they're just like a bunch of kids and they're like just wearing all these like, whatever blue dress shirts that are all big and wonky and it just takes you out of the whole story.

Cody Calahan 35:01
You know, you're reading the script. It's like, you know, the bad guys walk out and there's a riot scene, and then you go to shoot it. And it's like, your four buddies, your grips your gaffers. And there's like 10 people in the shot and you're like,

Chad Archibald 35:15
And none of them are actors. So they're all like, you know, there's always a guy who's laughing in the back and

Cody Calahan 35:20
staring at the camera. Yeah.

Jason Buff 35:24
Okay, so moving on from screenwriting. Going into pre production, I'm gonna try to get through this as fast as possible, because this is this is the kind of stuff people need to know a lot of people want to be in your shoes. The there's the touchy subject of budgeting, investing, and kind of having an idea of what a film can make. Can you guys discuss that a little bit? And how you figure out, okay, we can, for example, you know, $100,000, half a million dollars, a million dollars going up and up and up? It's like, how is there some sort of information you can give us about how all that works? And how you budget?

Chad Archibald 36:09
People love that question. It's so funny how often people ask me, like, what's that? What's the sweet spot? Like? Yeah, well, you know, you make a movie for that, and you're gonna make your money back or, you know, it's, I mean, it, it's different, because, and you always have to say this at the start is, it does come down to your concept, you know, you can make a movie, for 100 grand, that has a really good idea. And it could, you know, go insane, it could, it could make you millions, it could, you know, be huge, or make a movie for 100 grand, and it could not sell anywhere. So, I mean, it always does come down to your concept, and you know, the quality of, you know, filmmaking that you're that you're dealing with. So, I mean, there is no sweet spot, that's always going to be like, you know, this is, this is the safe area, you're always going to make your money back. Now, there's accounting things, like for example, if you wanted to use, you know, tax credits, you know, you can look at your budget and be like, Alright, we're gonna invest this much, and we'll get this much back in tax credits. And, you know, it's always a percentage. So it's, you know, depends on what your entire budget is. But it's, I mean, a lot of the stuff that we do is non union. And, I mean, we do things like ad social, to which union. So there's obviously a big gap there. When you go non union, you can, you can shoot stuff for a lot cheaper. And there's, you know, less rules that are going to demand your funds. But I mean, I think if you, you know, if you go and you make a million dollar film, you're probably going to want to go union, because you're going to want to like to get some names, and that's going to help sell your product, because I think it does kind of, unless your films that complete breakout head, it does cap out a little bit, you know, if you don't have any names in your movie, it can be really, really awesome. And still, you know, a lot of distributors will be like, I'm not gonna buy that, or I'm gonna buy it for this much money because it's got nobody at it. So but I mean, you know, there's, there's exceptions to every rule. You know, if people are looking for safe answers, that's, that's your safe answers that, you know, if you're going to, you know, make a movie for a million bucks, you got to make sure you try to get some names in it. If you're going to make a movie for nothing, then make sure you got a good concept to sell it.

Jason Buff 38:43
Yeah, and so where exactly do you find the money? Where's the money? That's yeah, what do you have any like phone numbers and addresses?

Cody Calahan 38:54
Yes, it is the best answer if we can answer that this podcast would be amazing.

Jason Buff 39:00
All right, well, I won't hold you to that.

Chad Archibald 39:03
Industry, they released the phone number.

Jason Buff 39:07
Phone calls from this guy. Okay, so the the main thing I'm what I've been saying is just you have to really, it's like any business, you have to build something that people are going to be interested in, you have to have an actor or actors or, you know, somebody with a track record. You know, I always advise people, you know, if you want to make a movie for $100,000, make a movie for $10,000 or whatever you can afford at that moment, and then, you know, build up, you know, and I don't know how you guys feel about that. But it just seems like most people that are making films, it's like they start out with something really low budget, and just kind of an even just shorts, you know, and then slowly move up with the next project. And as long as they can demonstrate that they have a track record, they're gonna you know, be able to keep making movies.

Alex Ferrari 39:56
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Chad Archibald 40:05
Well, I mean, it's so it's so tricky and it's so like, there, there's like, filmmakers do need to be, to have a sense of responsibility for everyone else. Because it's, it's become an issue over the years now that everyone can make a movie, there's so many people out there that are like, you know, I've never made a movie, but I just think that I was born to make a movie. So I'm, I'm gonna go out, and I'm going to talk to, you know, all these lawyers and dentists or whatever the hell and raise some money and we're gonna go out and we're gonna make the best movie ever because I was born to make movies, and I watched a ton of movie, so I'm just going to be the best at it. And then they go out and they, you know, make a shitty film or a great film, who knows, but chances are, like anything else, it's like, you get better at doing something by doing it. And there's a lot of people that raise a lot of money and lose a lot of money for people in the industry. Or not, not in the industry, there's a lot of people who, you know, sit back, and they look and they're like, Oh, this is like, you know, my sister in law's cousin's son, and he's a filmmaker, and he's telling me, he's going to, you know, hit the jackpot with this movie, and I'm going to give them 50 grand, and they're going to give me back 200 grand, because that's what his little paper proposal told me. And then they go in and invest the funds and into someone who's, you know, made a little booklet that looks really awesome, but has no idea what they're doing. And, you know, then then that person, you know, gets burnt and tells his story that, you know, never invest in a film, you'll lose all your money. And then independent, like, independent people fun, like financing films like that are, you know, they're never going to do it again. I think everyone should be working together and, you know, raising responsible numbers to try to be like, Okay, I'll, how would I get 10 grand from you, even if you lose, if I lose it all, and there's nothing back. Like, I mean, I could print off DVDs and sell 10 grand worth and, you know, a while, you know, it's like, there's still, you know, it's that much money, so you can like, you can still recoup it for someone. But I mean, we, you know, me and Cody know, people who have invested millions of dollars in products that never got finished. And it's, it's sad, but it's, you know, it hurts everyone in the industry. And it's, you know, it's, it's the responsibility now that everyone has the power to actually make a movie, you know, you can go out and buy, you know, a camera for $3,000 and make it, you know, a movie that could be a hit. So, technology's not really a factor anymore. It's just, yeah, you know, there's people out there that have done that they've gone and raised a million dollars in one shot, and maybe with like, casting their buddies in it. Now, it's a crazy. Again, like, I'm not saying don't be ambitious, but I just mean, you know, try to try to figure out what you're doing before you start spending people's money on.

Jason Buff 43:03
Yeah, it's funny, because, you know, back when I was more, you know, in the age in my 20s, trying to make films, I, I had a couple, I think I had three friends who got money by showing people around El Mariachi, and they get like they had they had an investor meeting, they were like, look at this movie, and look how much money this movies made, you know, and they went out and they shot their own movie, and nobody ever saw. I mean, this was back in the days of like, you know, 1635 millimeter, and it was a lot more expensive. But it was always funny to be like, everybody was using the same one example or clerks or, you know, back in like the late 90s, you know?

Chad Archibald 43:39
Yeah, yeah. That was uh, that's it

Cody Calahan 43:48
To go on, and try to try to find money and I mean, me and me and Chad and a few people, we spent a bunch of money and shot trailers for movies that we wanted to make. And we thought, okay, so we're gonna go out we're gonna make these shows we're gonna make them look super high quality, great little concepts, try to get the stories across in these short little two to three minute trailers and then start setting up meetings because we have something to show that will show that we can do show that we can drag bla bla bla and it's funny because I think we made four of them. And we've picked some but and just kind of realized that it's like to go like, Okay, that's cool, but it doesn't you know, show numbers doesn't show you guys can make money back but when we met breakthrough, we showed them the trailers and it's funny because they, they didn't necessarily want to make those movies but when we showed them the trailer, they were kinda like, Okay, do you guys can do you guys can do that. We'll give you a tiny bit tiny bit of money and we'll see if we'll see if this works. And that was that was an historical one. But I've mean half of the why we got that was a trailer for a completely different movie, but at least we You know, put all our effort into that, and we didn't spend too much money getting a getting a pitch piece ready, because that's the other thing, too, is don't spend 20 grand getting something together to pitch to get money for a movie. Make a movie.

Chad Archibald 45:16
Yeah, exactly. And we are like, we also, you know, there's a ton of people out there that will be like, Oh, we've got this DP, and he just did a huge film. So we're gonna put all his stuff in our reel, saying that, you know, our team has made it where, you know, he may have had a ton of money and, you know, a whole different group of filmmakers, you know, it is about the team that you're working with. Everything that we went to break through, it was stuff that, you know, our team had made, specifically. So you know, we can we can say that whenever we walked in, it's like, it's not like, we're just pulling people's reels and creating a team that's never worked together on a budget so low. And saying that we can pull off, you know, what you're seeing here, this was us going in there being like, we made this with, you know, out of our own pocket with the team that we currently have to do this, this film. So

Jason Buff 46:09
You get the feeling that a lot of these companies just want to make sure that, you know, you guys kind of know what you're doing. And it's like, okay, well, we can, you know, we just want to see that they can they have a beautiful image, they have good actors, they have they, you know what I mean? It's like they're there. They know how to make a movie, you know, versus a lot of these people who, you know, you never know, I get people that send me their shorts all the time. And some of them look, you know, high end professionally shot, amazing. And others just look like somebody with their, you know, handycam walking around or their iPhone and have no sense of, you know, cinematography, movement, storytelling, or anything, you know?

Chad Archibald 46:48
Yeah, and it's weird, because there's been like, we've got a ton of shorts and stuff sent to us. And sometimes it's like, you look at them, and they're just a mess, but you can see something in them. And you're like, cool. Let me know. Because I feel like the next thing that they do, they're gonna learn from their mistakes on this one. Yeah. And yeah, I mean, it's, it's, I think, it does come down to just proving yourself making sure that you know, people know that, that you can handle produce a good product. But also, just again, it does come down to content, like if Cody and pitch this idea of Facebook, turning people into zombies in the studio, then like that, it didn't matter what we actually did. It does come down to, we have a concept concept in the industry, you know, people say concept is currency. So, that's how you get creative. So, I mean, you can have, you know, tons of actors and tons of people involved and whatnot, and you bring it all together. And if you don't have a concept that's going to stand out, and you know, you're gonna get burned out. So it is all comes down to it. It's about you know, coming up with that idea that's going to stand out.

Jason Buff 48:00
Okay, let me I'm gonna try and do a little more rapid fire because I know you guys are pressed for time. I didn't mean to interrupt. Sorry. There's a little delay. Okay, so moving into production, who are the most? You know, you've got your screenplay? Where do you go from there? Where do you start? Do you work with like movie magic, start working on the budget, hire a line producer, how does what is the, from the end of the screenplay to the beginning of the filming kind of what what happens there.

Chad Archibald 48:38
So, usually what we do is once we get a treatment, or a script approved, we create our basic budget of the idea. And we start assembling our team, we're lucky enough, we've worked with a lot of the same people, because we're doing so many films back to back. But we've worked hard on you know, building a crew of people that we really trust we really enjoy working with and, and respect. And, I mean, that's, you know, it's another, you know, tell everyone is, you know, find people that you're happy working with, I get to work with Cody every day is my best bud. It's it's, it's, it's finally can doesn't seem like work, you know, obviously that some days it really do. It's more fun to work with people you like, and respect. And there's, there's a lot of people out there in the industry that want to make movies. And, you know, there's a lot of people that let it go to their heads right away that, you know, once the pressures on some pressures on of making a film, you know, they get angry or frustrated or, you know, blow up or whatnot. So, I mean, we, we worked really hard to find people who work really hard deal with stress well, and are always, always able to kind of put a smile on their face and

Alex Ferrari 50:00
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Chad Archibald 50:09
And, and continue on today. So I mean, it's it really makes a difference. Everyone on our crews treats each other with respect. You know, it's a key with with us doing all these films is that everyone, everyone gets along. And if there's an issue, you know, we all talk about it, we all figured out how to how to deal with it. We don't fire people we don't, we don't blow up at people, you never hear people yelling and screaming at each other on our sets. We make a point of making sure that we've got a crew that's, that's passionate, and we're all in it together. And we're, you know, we say black font family all the time, you know, we all we're all the brothers and sisters that can bicker and whatnot. But in the end, we're always we always have each other's back. Anyway, so we call all these people like to see, you know, see if they're able to come out and set up a crew figure out, you know, if it's a studio have to build, we're going to do get people involved there in our pre production times are pretty quick. I mean, we had, I think three or four weeks of pre production on by, and that's like literally from, you know, got the script, like, finished three weeks before we started shooting. So, you know, it all has come together really quick. But yeah, it's just, it's almost like a checklist for us now, here is the people that we need, that's called figure out where are we going to lodge people? Where are we going to shoot this where, you know, what do What elements do, we need to do, that's our gear, we've, again, because we were doing so many films, we've set up relationships with William a flag. So you know, every show that we remember that we're doing, we just, you know, we call them, everything's all our accounts are all set up, everything's ready, we just got a call center, just discuss what we're doing. And you know, they've got our back on everything, you know, television does all the cameras, as well as, you know, some support from from additional camera houses. But it's, you know, we've got it laid out with people that we really trust and work well, within, you know, luckily, we can kind of make all these calls fairly quickly and get everything together. That's from like a producing standpoint, I guess from a directing standpoint, it's, you know, it's even more of a challenge to get a film ready so quickly. And I mean, we're not we haven't done it, it's not like we go on and storyboard all of our stuff with the storyboard artists, you know, as amazing as that would be. That's one of the luxuries that we built, they were always jealous of, because we are making these films. So quickly, we do have to, you know, we end up with a, with a little booklet of like, chicken scratch, where it's like, you know, we've we've storyboarded everything out, but I mean, it's almost like it's in Chinese, it's so far. But I mean, whenever you sit there and actually, you know, go through it with with the DP can decipher it all and then get on the same page. And, you know, we, you know, sometimes we print them off and give them to everyone show everyone what we're doing every day.

Jason Buff 53:16
You just arrive at the morning with like, Okay, we're going to do, you know, this establishing shot, and we're going to do a close up here. And I'm going to you just kind of put all that together the night before and then arrive and do the shot list. Is that kind of how it works.

Chad Archibald 53:32
Yeah, like I mean, we have already extended the whole schedule, and works with us on figuring out the best way that we can, we can do this. And, you know, just go through, you know, they send it out to everyone the day before everyone gets it, they kind of give a little scheme of what we're doing, what rooms we're in. At the end of our days, we generally try to, you know, have a little discussion with our lighting team will honor what we're doing first the next day. And you know how we can get a jump on the day, because that's always the biggest challenge is getting the first shot off. And yes, so I mean, it's a that

Jason Buff 54:12
You have any advice for, like I recently watched the drowns woman. And the quality of the image on that is incredible. And I don't know, I don't know what the budget was on the film. But I was wondering if there were any sort of tricks or tips that you had for, you know, getting that kind of production value, and working at that kind of like budget level. You might need shot or is it just like you'd like the whole thing and then shoot from different areas.

Chad Archibald 54:43
I think I'm the draftsman depending on on where we're talking about, like we're the draftsman, there was a set that we had built. Right and I mean, you know, so many people talked about lighting and cameras and lenses and when not, but I mean it's, it's Something that people just miss, from like an indie perspective, so many people will just just totally skimp out on set design in our direction. Filling your frame with things and Cody came from our background. So, you know, when me and him started working together on stuff I really learned a lot from, from him and kind of his insights on that. Because it is, you know, it's like, light something beautifully, you can, you can have a great camera and but if if your frames not the pieces aren't all in right spots, then you know, it's not gonna, it's not gonna be the shot that you're looking for. So even like things like the John's been, like, we, we've built a bunch of our sets. And when we build their sets, it's literally like, it's us building the sets, it's not like, you know, we hire a big, you know, we have a small team of people that we really trust that are so hard working. And we all get together and build this stuff in a few days, and, you know, it's tired, it's nice, we're, you know, pulling 30 hour days and, and whatnot to actually build on but we do it so that we can actually have that control where we can, you know, put elements wherever we want them to create our friends and whatnot. So it's to start off, you know, that's how we, we try to, you know, make things look great Johnson layer was completely, we decided that we can shoot up in the basement, we don't want to be limited by, you know, your standard basement reps that look like every other indie film. You know, we wanted to use water and we wanted to flood plays, and you know, we can't do that inside of studio or inside someone's basement. So I mean, we could do it, but, you know, again, burning patients and people we can do it once. But as far as you know, you set up your room and you have your, your basic setup of like this is, this is kind of the look that we're going to have, this is our standard look for this room. And then accordingly, depending on how you're shooting things, you know, you have floating lights moving around, you have whatever you need to kind of, in taste the shot a little bit. And I mean, also, you know, keeping continuity with everything, as much as you know, you move later on, in between shots, and you know, make every shot look great, you know, so you don't want to go from a shot a wide where your actors faces shadowed, and, you know, you push into the close up and it's like, they're beautifully lit. You know, it's about standing the lighting for all the shots when you start when you start on your watch, you know. But I mean, it's often that it's, it's just about kind of creating, training or atmosphere filling your frame using using the foreground and the background we had in the Johnson lair, we decided we wanted to use these kind of aquariums. And we've kind of like hidden along so they were like old tomato plants that had dried up from an action that we had kind of dangled over everything just to kind of give everything a little bit more textures, stuff that light can kind of touch as opposed to just have inflatables, right. And then we we took all these aquariums, you know, filled them with dirty water and leaves and crap and then we threw through lights, little lights, and behind them, like just a little keynotes or short keynotes or whatever and let them all up. So then, you know, as they're walking through here, there's no like the only light source is kind of like these beard like, dirty, musty Aquarian. Very sad. That's what the illusion that that's the only light sources these things and they're always you know, there's something going on in the background and, you know, dirty water just kind of has like a little bit of a gradient to it to kind of, you know, create something a little interesting. And just visually appealing in the background. Yeah. Right.

Jason Buff 59:06
Now, can you talk a little bit about sorry, did you Skype okay. It's like doing a broadcast broadcast to the Middle East or something. Okay, so I want to one of the things that always jumps out at me literally, is, you know, these scenes these really gut wrenching horror scenes where you know, you've got your actress there, you've got you know, they're being dragged off or something horrible is happening to them. Can you talk a little bit about directing a scene like that how it feels being on set during something like that, because it just like, I've always been curious how, you know, just what are you talking about? Do you cut the camera, cut the scene and everybody's laughing two seconds later or what? kind of what's that? Like?

Alex Ferrari 1:00:02
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Cody Calahan 1:00:15
Um, I don't know, sometimes it can, it could go either way. Like, sometimes it's, you know, you'll shoot a scene where, you know, the bad guys getting killed or whatever. And there's a huge explosion of blood. And it sort of as soon as you've had the camera, it's like, you know, the gore guys are cheering and everybody's laughing because it's, you know, it is a little ridiculous, but then sometimes have those scenes where, you know, the actors get so into it, and you get so into it, and you're, you're pushing for the best performance and you sort of get a performance. That's, that's real. And, you know, so I think it goes either way, except, you know, we've had times where, you know, the scene ends, we say, Cut and it's just silence. And everybody's like, holy shit. Okay. Well, I think we can move on. I think kind of depends what what the scene, you know, what the scene is, you know, if it's, if somebody's running around with the chainsaw, people, often there's blood spraying everywhere, we usually get a pretty positive response from our crew. But if it's something more emotional, then, you know, sometimes it's one of those ones where I can't remember the exact scene. But I remember shooting some with Jeff Mahara, those are, those are usually our DP for everything. And I said cut and he just sort of looked at me and he was like, sort of had that holy shit look on his face and said, Okay, now we're moving on. So let's go to scene. Scene. 34. That was 20 minutes before this when you were happy

Chad Archibald 1:01:49
Yeah, it's, we, we did the film bite, and it was full of, you know, gooey, gross, disgusting, a eggs and dripping. Like it sounds to be like mucus. So it was really like, when you watch the film, it's it's pretty gross. But on sad it was, you know, you, you kind of know when you've got something good because you get those reactions, right. That's kind of that's like, what he's talking about whenever you have been foreseen, and it's like, blood explodes everywhere. It's like, you always like hope that when I was done, and he called cut, everyone cheers. And like, you know, it's always a bummer whenever you do one of those scenes, and it goes. And it's like, okay, it's quiet. It's like, shit, you always want that cheer at the end, you know, you want that. With bite, it was like, anytime is the stringy mucus stuff that like as soon as it's stuck to something, it would be like webs it kind of, is really very gross. And, you know, we had so much fun making a movie because, you know, it used to be called cut and be like, ah

So and yeah, but I mean, I think when it does come down to shooting national coverage of your, of your cast, or somebody you know, depending on what your movie is, if it's, you know, if it's a serious moment, and they have to stay in character. You know, a lot of times we'll keep everyone quiet. Or we'll even you know, try to keep as few people on set as possible. But yeah, I mean, we we've shot a bunch of films, we haven't gone into that territory of like, dirty, dark, like truly disturbing, like, upsetting scenes that are so uncomfortable to even shoot. I'm sure we will eventually add a little bit of a lighter tone to them.

Jason Buff 1:03:55
Okay, sure. They're pretty, pretty light hearted. family movies

Chad Archibald 1:04:06
About making like Serbian film or something like that, you know, it's like, I can't I can't. I don't know how people will react on a disturbing scene, like close. Sorry, I had a whole discussion about that movie today. So it's like I look at our movies. Pretty big hearted, you know, joking around and, you know, some of our stuff is a little cartoony even, but

Jason Buff 1:04:29
Uh, was that I didn't hear you.

Chad Archibald 1:04:33
Serbian even sometimes a little jokey and cartoony?

Jason Buff 1:04:37
No, but what film that you say that to what you were talking about?

Chad Archibald 1:04:40
Serbian film. Okay. Which? I don't know if Yeah, well,

Jason Buff 1:04:46
I haven't seen it. I've heard about it. I haven't. You know, it's not on my list that

Chad Archibald 1:04:51
You're thinking about things like that. It's like because I do I've often wondered. I seems They're true and disturbing, or like rape scenes or anything like that, it's like it, you know, we haven't done anything like that, and I'm sure it's, it's a tone that I'm sure there's a weird tone on set for those, they think it would probably be a, you know, something that would be very awkward to direct, or you would really have to put a lot of pay a lot of attention to how you're treating everyone and your actors and respect. And you know, if you're, you know, doing very serious thing, and you want to make sure that everyone shows after, like, take big breaks in between or if you just want to shoot, keep shooting, and you know, everyone can go cry at the end of it.

Jason Buff 1:05:42
Yeah, well, I mean, okay, talking about the I'm trying to wrap up a little bit, because I know you guys have to go. How do you deal with the emotional stress of shooting and everything? Is there any, any way that you have been able to kind of because I mean, you guys, you're shooting a lot of movies, but I mean, for a lot of like normal people? It's, it's, I mean, probably the most stressful thing you can do? You know? Is there any way that you've learned to deal with that overcoming, you know, doubts, or any sort of psychological aspect of filmmaking that you can discuss?

Cody Calahan 1:06:20
I think. I mean, that's kind of the great thing about Blackphone. And myself and Chad, because I think we lean on each other a lot. And we share. Like, when, when I'm directing, I mean, I'm him a lot. And when he's directing, he leans on me a lot. So it's like, at least we know, when we go into a film, even if we're not directing or producing, at least we know, when we go into film, that there's somebody else there if if something goes wrong, or something's like, just we can't handle it, something, at least are some of the some of the person there to powwow with or to, you know, just so we're not ever doing it on our own. But I'd say, for me, what I've learned over making movies is, you know, the minute you get there, put 100% into everything while you're there. But just, you know, try not to take everything home. You know, like Leave, leave, leave some of it. You know, it's, it's hard because filmmaking is, you know, 50% Worth 50% passion. So it's hard to leave it sometimes. But I mean, for me, I think it's made me a better filmmaker, not taking it home, not dwelling on it, and not allowing myself to sleep, because I'm thinking about a scene tomorrow, and I can't figure it out. So I don't know, for me, I, I try my hardest. And then that's not to say that I don't do it, but I tried my hardest to sort of give it all on there. And then, you know, I'll still think about it at home, but I try not to bring it all home.

Chad Archibald 1:07:44
Yeah, it's weird, like filmmaking is weird, especially indie filmmaking. The majority of the products we do are overly ambitious, but just enough, we'd like to think. So it's one of those things is like, you get what you put into it every day, which is, I think it's kind of a dangerous concept. It's almost like, you know, you're, you're swimming in the ocean, and you're doing a contest, and the more water you drink, the better you are, that's how you're gonna win. You just got to keep drinking water anymore. Why? Who whoever drinks the most water wins, where it's like, it's endless. It's not like, a drink all the water, you know, it's like, when you go to make a movie, it's like, there's always more you can do, there's always things that can make the shots better, or make your days go better, or make your, you know, film goes better or more takes and like it's never done. So I mean, there are points, especially directing, when you're just like, you're pushing so hard, and you're like, you know, you just want it to be better and better and better and bigger and bigger. And, you know, you have to kind of control yourself so that you don't get you know, one shot done in a day. It's so I mean, you know, it's, it's, it's always it's always a struggle, and it's always stressful. And yeah, like Cody said, you know, having working with people that you trust and be able to kind of lean on each other. And knowing that you're all in one together and you're all trying to make it work is is definitely what kind of gets us through through our shoots. Because we, you know, we tend to do very long days.

Jason Buff 1:09:26
How long do you guys usually shoot, like a typical film, you know, bite or antisocial to or the draftsman? How long did this take to shoot?

Chad Archibald 1:09:38
I mean, they're all different. I think bite took about 15 days and 15 days in Ontario and then we shot additional two or three days and

Alex Ferrari 1:09:51
we'll be right back after a word from our sponsor. And now back to the show.

Chad Archibald 1:10:01
I mean, they're all different. But again, it does come down to you know, you're how ambitious you're going to be. Johnson was, oh, man, we just kept going back for more shoots and more. Anytime you're dealing with water, things like that, it just gets so insane. So it's it. I mean, we probably shot 30 days on groundsman, if you actually add them all up, hanging in social too, we shot a fair bit more than we planned as well. Not too many, I've actually been shot like, you know, 20 days or something like that on a social, too. Yeah, and we usually have an editor on side as well, who read it as we go. So we kind of get to actually, you know, on day two, we see one's footage, or we see day one scenes cut together.

Jason Buff 1:10:49
Right! I was gonna ask you that. So you can kind of see what if you're, if you miss anything, or whatever, you can just do a quick reshoot while you have everything set up. Right?

Chad Archibald 1:10:57
Exactly. So you can kind of run over and grab a shot that you mister, at least put it on the list and come on back on a weekend or something like that, to grab it. So I mean, that definitely, that definitely helps us move in. And it also gives, you know, the entire cast and crew and everyone a little bit of it's exciting, you know, it's like you're watching something and you see some scenes come together and they look really, really good. And you can kind of show the cast a little bit of their performance, you know, give them a little taste of what we're doing. You know, there's a lot of ways for the Casco and they do an entire film then they go on the Senate theater and watching like oh my god, this is horrible. And I mean, we all do I'm sure cast is some of our earlier films do that as well. But at least being able to kind of show them there. They have a confidence in the crew has a confidence that everyone's building some thing that's gonna look really good. And then come out and you know, it's a good way to kind of get everyone excited about the project and keep keep everyone's passionate levels up high.

Jason Buff 1:12:03
Okay, so moving into post production just a couple more questions.

Chad Archibald 1:12:07
You hmm, we may have lost Cody

Jason Buff 1:12:13
Oh yeah, let me that's not good. Hold on a second. Yeah, he doesn't look like he's on there. But maybe he had to leave let me see I can try texted me he's like dude, no more

Chad Archibald 1:12:30
Often it won't let him return a line and he let me

Jason Buff 1:12:33
Let me put them back on there we go. Like where did you go man, we were all we were concerned. I don't want to let him know that we didn't notice he wasn't there. There Cody. Hey, man. Yeah, sorry about that. All right. Yeah, okay, so let me let me launch into a few more quick questions about post just for our my people here the getting into the post production process. How long does that typically last? And what is the kind of can you walk through what happens first? What happens next just so people have a general idea of how it all comes together?

Chad Archibald 1:13:26
Yeah, we like I was saying we do a lot of our editing on set. So by the time we're done shooting a movie, you know 80% of it. Ideally cut and I we fairly fast turnarounds on our phones, I think we shot by in December and screen that the cam market in May. So again, like we'd like we were saying with, with all the LEDs that we have for production, we do the same in post. You know, red lab in Toronto does all our color correct? For each one of our films, and we've worked out a deal. So they know when it's coming in. Urban posters are post sound, you know, so we create our schedules with all of them. And, you know, we get an edit together, and we take it to the studio, we sit down with them and kind of get everyone's input and trim it down, make whatever changes you need to lock our picture, send it off to read lab, sit in there and do our color sessions with them. Send it off to urban, they work on on other sound edits, for whatever reason, we always end up on some crazy deadline like it's going to screen somewhere. And you know, it's a big panic to actually get it all done. But I mean luckily we have such great companies are working with and post that. They work really hard to make it all happen to anything excited when they see you need to work on something they get to see in a theater in two weeks. I

Jason Buff 1:15:02
And in terms of the drowns Minh, which is I haven't been able to see the other two movies because they're not out yet. But you work with George Flores on that, right?

Chad Archibald 1:15:14
Yeah, I've worked with George a bunch of times. Because

Jason Buff 1:15:19
George has a friend of mine, actually.

Chad Archibald 1:15:20
I love George.

Jason Buff 1:15:24
He always taught me more about filmmaking, I think when I was starting a small film, down here, and he was just one of the people that I was talking with about doing post sound. And he would just sit there for, you know, and talk about all these things that we need to make sure we had and everything. I mean, just very generous with his time. So I'm, I want to make sure I promote George on the show. Absolutely.

Chad Archibald 1:15:46
No, George did a film called Neverland. With me to go, and he did this. And, you know, we had such a great time working on with those zones. And, yeah, I definitely have a huge supporter of George as well.

Jason Buff 1:16:04
So the typical time from editing and doing sound, and when do you work with, like soundtrack music and things like that.

Chad Archibald 1:16:13
So we have, like, for example, drowns in a social bite, all the sounds were scored by a woman named Steph Copeland, who, you know, we get along with works so well with her, and she's so talented. You know, I'm sure we'll work on many more funds after this. But, you know, she loves to come in early as well. And just kind of minutes or, you know, she's already got stuff that she's working on before she even sees that is where she's just read the script, and she's getting ideas. And building functions, again, very passionate. artist, who just is always working hard and was, you know, really excited to project and we're not, you know, so we, as soon as we pitch a lock, that's kind of what everyone's always waiting on. Everyone's excited to be like, okay, feature lock feature luggage locks, as soon as we get it, we kind of, you know, press the go button, it goes to her, it goes to urban post, it goes to a red live, and everyone gets to start working on it kind of at once.

Okay, well, guys, I don't want to take much. And let me just ask you one final question. How? What can you give just a little bit of advice to people out there who haven't made their first film and are, you know, wanting to, you know, get out and kind of do what you guys have done? Do you have any sort of like, you know, if you could go into a time machine and tell yourself before you started, what what kind of advice would you give yourself?

I mean, the things that, that I would say are definitely, like we're doing now we work on tons of different ideas to find the right one. I would say spend the time Don't, don't get excited with with an idea that is just a generic throwaway idea and just dive at it to make a movie. You know, make sure you spend spend your time a lot of people write scripts, because they're, you know, they sit down as prescriptive, as if it's like, if they have a script, they're going to make a good movie, you know. So, work hard and make sure you understand the concept or your your film that you're going to make and make sure you really wanna make it because that's it to a lot of people lose passion halfway through their eyes. So again, this sounds not really, I don't really care about it. I mean, figure out, figure out what you want to make and figure out a concept that you're really passionate about the you know, you think she can, you know, matters what you want to do. Are you making a film to create an art piece? Are you making a film to sell to the market? Are you going to go for, you know, something that's going to make funds back? Are you trying to do something that's, you know, in our piece, you kind of have to know what you're going to do before you go into it. And then after that, again, take your time and find the right people to work with. There's a lot of great people in the film industry like any other any industry, there's a lot of great people and there's a lot of people that it's actually counterproductive to work with. So find find the right people you want to work with, surround yourself with some and find talented people and I mean, if you you know, go out and show how passionate you are and show people give people confidence that you know what your, your plan is, and you've you've worked hard to organize it and figure things out that you know, they will have confidence in you. And then aside from that, just go out on your own even with your iPhone and shoot some stupid stuff with your friends. You know, it's there's a reason why in film school they're like I go to do an action scene go chasing go do these because like they don't want you to come back with beauty for Chase team, they want you to go realize the mistakes and the issues that you're going to that are going to arise whenever you make a chasing, you know, just so the next time you do it, you you've already gone through a few steps. And, and learn. Now, if you do 10, chasing your 11th one is going to be amazing. And it's going to be even better than the other one. So, that's, you know, don't be don't be afraid to go out and make crappy shorts or whatever, like don't they don't even have to be shorts, you know, you're gonna get giant crews together and devote, you know, understanding how to do these things. And it doesn't take big cameras or anything. It's the same as everything else, you know, you just got to go out and make your mistakes and learn from

Jason Buff 1:20:45
Alright guys, I really appreciate it. Thanks a lot for coming on the show. And I look forward to seeing antisocial too, and bite. But anyway, thanks a lot, guys.

Chad Archibald 1:20:54
Thanks so much.

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IFH 697: Building a Filmmaking Brand on Youtube with Darious Britt

Right-click here to download the MP3

Alex Ferrari 0:16
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 0:45
Today we're talking with Darious Britt aka D4Darious. Now Darius is one of these guys who has just taken over on YouTube and has a filmmaking channels that is really, really amazing tons of information. And one of the things we're going to be talking about in this episode is the concept of personal brand and branding yourself on YouTube and Facebook and the concept you know, it's not a new concept. Any anybody who knows Steven Spielberg, Martin Scorsese, Stanley Kubrick, all of these names that are always coming up in filmmaking classes. And whenever you're talking about filmmaking, you're always like, Oh, well, Kubrick and Hitchcock, and these guys, those people have a brand. And I know that it's not a popular way to think about it in the same way that you would say, Okay, well, Starbucks is a brand and Nike is a brand. But there's a difference between branding and marketing. And branding is really when your name has all these things represented with it, okay? When you think about Steven Spielberg, you think about certain things. When you think about Eli Roth, when you think about Stanley Kubrick, when you think about Hitchcock, they all represent something and their names would be at the very top of the posters. And there's a reason for that. And there's a reason why Spielberg's name is at the top of transformers, posters, and back to the future, and all these other things. Because that name means something when you say Spielberg, it means something to people. So what we need to do as filmmakers, is to pay attention to the connection we have with our audience, and to start making a personal connection with our fans and the people who you want your film to be for. And there's tons of people that have never done, they don't understand this concept. But the people that are really out there, the people that you remember, are the ones who make sure that their name is always front and center. And they're, you know, their image is out there. And people know who they are. They do interviews they do behind the scenes, and they get in front of the camera. I remember one of the first things the first time I ever thought about who the filmmakers were, we're seeing like Raiders of the Lost Art documentaries on PBS. And you would see Steven Spielberg doing interview after interview after interview and talking about filmmaking and talking about that, you know, he was out there before most of these people I think one of the first people to do it was probably like Hitchcock used to do you know, all the kinds of behind the scenes stuff. And Disney was also out there and they branded themselves and they created a connection with their audience. And if you really want to kind of go to the next level with your filmmaking, instead of focusing completely on your film, try to focus on building your own personal connection with your audience. Alright, here's my interview with Darius sprit quickly like to find out is, you know, when filmmaking kind of inspired you when you were you know, what, what films inspired you What was the thing that kind of made you want to get into filmmaking?

Darious Britt 0:45
That's kind of a strange story for me, but maybe not so strange. And maybe there's other stories that are better. But originally, I wanted to be a comic book artist for the longest time, and it just wasn't in the cards for me to be a good illustrator. I found out the hard way that I think to be competent, you need to have a certain level of photographic memory. So and I didn't have that. So long story short, at the age of 23. I realized I would never be able to achieve what I wanted in that medium. But I still had the itch to tell stories. So then I started looking elsewhere and thought of filmmaking. I was considering doing novel writing, but I'm not a writer like that so

Jason Buff 5:16
Can you draw though?

Darious Britt 5:18
No well after.

Jason Buff 5:20
I mean, literally, it usually it usually helps to be able to, you know, just draw,

Darious Britt 5:24
I put the pencil down. I thought I would regret it for so long because it was such a huge part of me. But as soon as I found filmmaking, I never looked back. I don't even really miss drawing at all. So what what that tells me is I really just needed to find the right medium to express is what it was. And I thought it was drawing and it wasn't that but we've always been kind of artistic. Yeah, I always had stories in my head. I think I mainly was attracted to illustration because of the control you there weren't as many factors that could ruin an idea you just had mainly a writer and an illustrator was filmmaking. You have so many moving pieces and parts so that's what attracted me to that. But But yeah, I found filmmaking in a film called possession was Sam Neill was the one that really launched me off into it. It's it's a transgressive film, but I think showed me It showed me something I had not seen before at that time. And that's what kind of woke me up to the possibilities of the median, generally with transgressive films, you can find a lots of they push the boundaries on, I guess, violence, and I don't know the best way to describe it, I'd have to Google it and give you the definition. So I don't misrepresent transgressive film, they're kind of the touchy or films, you could say Gaspar no makes a lot of transgressive films, they really push the boundaries on what's considered acceptable or what you can show in a film.

Jason Buff 6:47
Um, so what is your background where tell us a little bit about where you're, you know, I want to get into your YouTube channel, but how did you end up you know, what, what's Yeah, well, what's your a little bit of your biography, so we just kind of know a little bit about you.

Darious Britt 6:57
I can give you the abridged version of that when I was in the Air Force for four years as a jet mechanic got out, went to the University of Arizona for film, and while I was going to the university, I was writing a feature length script. As soon as I got out of film school a month out, I shot that feature length film called on sound fast forward a year later, test screenings later, reshoots later, a year and a half on the festival circuit later, and I am where I am right now. But I think the departure point between what really kind of pushed me on to the online space was when I was doing the festival circuit for my senior thesis film, seafood tester. In order to graduate you had to make a senior thesis film, I was doing the festival circuit in tandem with producing unsound, so I was shooting on sound while I was submitting seafood tester. And I started realizing that maybe the festivals weren't what I thought they were in terms of getting yourself out there, you know, all the Cinderella stories we hear with you know, Kevin Smith, Tarantino, the usual list. So I started realizing based off the reception of the short film, seafood tester that maybe my expectations were a little too high with regard to the marketing power and you know, getting into top tier festivals in particular. And sure enough, when I started touring on sound, I was right, like, you know, you got rejected from Sundance, it's the usual like, oh, man, I thought I would get in. So I started looking elsewhere. Right after the tail end of my short film seafood test, I started looking online for other ways to build a sense of community around my work, connect with other filmmakers connect with an audience. And then that's when I found YouTube. I started looking up other YouTubers. And I was like, You mean to tell me there's more than just people doing cat videos and like, they're garnering these huge, massive audiences? What? Like, why didn't anybody tell me I the word YouTube must have popped out of somebody's mouth, maybe one time in my entirety of film school. And it was like, oh, yeah, you can just throw your film on YouTube. That was it. Like there was no talk about the the entire world, the brand ability, what people are doing online, there was no talk about that at all. So yeah, it was a huge, huge departure for me. And as soon as I saw that, I was hooked. What years were you in film school?

Jason Buff 9:16
I graduated in 2012. And I so yeah, they should have been probably, you know, talking about that. I'm always amazed at how little people understand about getting online and putting your film online connecting with an audience just kind of it's the way things have kind of moved you know,

Darious Britt 9:31
You if you're not online as a creative you don't exist pretty much in my opinion, you don't exist, because it's so tough to reach it levels. The playing field is what it does. If you understand how to leverage micro content to to get yourself found and to build community to reach audiences, then you're stuck doing the old method, which is print media or PR, you know, and that all costs money, like uh, yeah.

Alex Ferrari 9:56
We'll be right back after a word from our sponsor. And now back to the show.

Darious Britt 10:05
So in my opinion, you really need to be online and not just be online, you need to understand how to use the tools to engage audiences and connect. So while I was on YouTube, I learned that a lot of it the hard way, the first six months, I was on YouTube, I was I was splashing around, I wasn't really I was treading water for the first six months, because I didn't understand how to create content that pulls audiences towards you, I was pushing myself on to people. So well, how do you mean pushing yourself on the beach? Well, for instance, certain things are going to get views and certain things are not. So if you make content tailored towards what people are looking for, you will be found, if you make content that no one is looking for, it's going to be a lot, it's going to be a lot tougher for you to get found. So in my case, I was making vlogs about my adventures on the film festival circuit and getting distribution. Now that seems like that would be a heavy hitting topic only you have to remember a large portion of the audience on YouTube is still fairly young, it's changing. Lots of older people are jumping into the pool now, but it's still fairly young. So I was making vlogs about things that most people aren't even on that level. Most people are on the how do I make a short film level? How do I like what is three point lighting, so I was not getting any kind of traction. So I needed to push myself. So for instance, I would go to I wouldn't recommend doing this anymore. But when I was starting, you know, I was very aggressive. So I'd go to a bigger YouTubers page, bigger filmmaking channels page, see one of their videos, and then I'll go down the comment section and personally message every person who commented on their video, hey, how you doing and I basically pitch myself started a new YouTube channel, I'm a filmmaker hitting the film festival circuit with the first feature length film, you can follow us to learn about the distribution process, what it's like to submit to film festivals, and I pitched the value of my channel to them. And that worked. It worked very well. I was getting like maybe 20 subscribers a day doing that. But at the same time, it was extremely time consuming, because I'm pushing myself onto people. So my, my amount of growth is limited to the number of people I directly contact. And I didn't just do that on YouTube, I did it on Facebook. So I joined like four or 500 filmmaking Facebook groups across the world that would look up every city and join find the Facebook group and join it. And then I would advertise my films or my vlogs. Whenever I had went out, I did it on Google Plus. And I was doing it so much that I started getting all kinds of problems on all the platforms like YouTube took my comments away for a year. Because I was like 300 messages spin like strict two hours, boom, just messaging, because I really wanted it, you know, so but then I began to realize, and I know, I'm kind of just going off here. So you can No, no, this is great. I began to realize that the the amount of time I was spending reaching people could be better spent generating more content. And I also realized that these bigger YouTubers, they're not doing what I'm doing in order to get where they got, they're growing organically. They're not having to personally message people. So then I reevaluated my content strategy and I started really studying their channels before I would see them and then okay making filmmaking stuff. Cool. I can do that. But I wasn't really seeing what they were doing. So then I started kind of reverse engineering their channels. Okay, well, what's what are the videos that are hitting the hardest on their channel? Oh, how to do this, how to do that how to do this. And then I'd start looking up search fields and see, okay, well, there's this one guy who only has 35 subscribers yet, he has a video on three point lighting that has 5000 views. So if this guy who has 35 subscribers, nobody knows who he is yet this one video has a ton of views that tells me that if you make a video on a topic like that you're guaranteed to give us anyway, just because people are looking for that. In the video, of course the guy made was not very good. So that tells me even more, it's like, okay, so instead of pushing myself on people, I need to I need to generate content that people are looking for. And sure enough, the first video I did using that strategy, the first video I did for you know, I think it was how to how to make a short film. That video in one day, got more views and did better than all my other videos did in a week without me even marketing it without me even pushing it just like boom, I was like, Oh, that was it, Darius prettier. So today we're covering five things that you can do to improve your filmmaking skills. So these aren't in any particular order. But number one will be taking acting classes. This is going to give you a sense of the acting process. And you're going to learn about the acting lingo. And these two tools are going to make you a much better communicator when it comes to talking with your actors and getting what you need out of them. Oftentimes, you're asking things for your actors, but you don't really know what it's like to be on the other side of the camera and what you're actually asking them so by being on the other side of the camera and performing yourself you'll thus know what it's like to be an actor and you'll this understand their predicament a little bit better, and it's gonna make you again, a much better communicator. This is a great way to meet new talent you'll meet and work with new actors that you might work with in the future and you guys will already have a working relationship and kind of understand how each other works. And number two watch Inside the Actors Studio The episodes aren't very long and it is a great resource to learn about acting, you can pretty much find all the episodes online for free and if you watched one video every day for a month, you would learn so much about acting I promise you if you're not comfortable directing actors now if you watch Inside the Actor's Studio every day one episode for a month by the end of that month, you feel like you can direct anybody and number three, watch your favorite films with the sound off by doing this this allows you to focus on just the visuals you'll be surprised at how much more you pick up with the sound off and you just watching the visuals everything feels different. Watch how they move the camera. How does it affect the narrative? How does it make you feel as an audience member? How does it affect the pacing of the story, watch five of your favorite films with the sound off at least twice and just really study the camera movements and I guarantee you you will learn a lot and number four shoot as often as possible. If you want to get better at directing actors. The best way to get better at directing actors is to direct actors grab a couple friends script out a scene and shoot it. Don't worry about lighting it don't worry about making it look pretty just focus on working with actors don't dump any resources into the scene studies just shoot them for free. You don't have to upload them anywhere. You just shoot it, work with the actors cut it up, learn your lessons, and then delete it if you want. You want to get better at working on your visual effects or foreign VFX test. Just practice, practice, practice. Stay prolific, stay busy, stay at it. And number five, watch a lot of movies. And I don't mean watch a lot of movies. I mean, watch a lot of movies, watch movies until you're sick of watching them and then watch some more on the face of it. It seems easy. But you'll be surprised at how quick because you get sick of watching movies after a certain point. The more you watch, the more familiar you'll be with storytelling. The more you'll see certain trends and cliches you'll see things done well things done not so well. But you'll have all of this experience to reflect on when you're making your own movies, thus making you a better filmmaker. And if you have any time after that actually break down the movies that you watch as in watch them repeatedly study the ones that you found were good, break them down and figure out why they're so good and study the ones that are bad, break them down and figure out why they're so bad. It's no coincidence that usually the best filmmakers tend to be cinephiles as in you know, Tarantino, Martin Scorsese, Steven Spielberg, they've seen so many movies that they have such an archival knowledge of films that they can't help but make better movies. So the moral of the story watch a crap ton of movies until you vomit and then watch more. And so I still didn't learn my lesson, though. So I did both. I was like, Okay, well, if I can make videos that people are finding organically and I still push, I could get double the double whammy, you know, and I did that for a little while. But then it just became very counterproductive, because I was getting more growth organically than I was pushing myself. And I was still getting messages from Facebook saying you're misusing the platform and all Yatta. So I just stopped. I'm telling like, they were shutting down on me, man. They were shutting down. So then I stopped doing all that stuff all together and just relied on making good content that people are looking for. And then you know, it's just kind of been history ever since now, it's like not worth my time to even really push any of my stuff out there. I just, I just create it. And you know, there's something to be said about when you take the time to understand the mechanics of search ability, and what people are looking for it can really, really make all of the difference. And I feel like that parallels a lot of what Hollywood is doing too. So now I'm not so upset about everybody, you know, groans about genre pictures, and you know, them exploiting licenses that are already huge brands, I completely understand why they do what they do. Because even on the online space, you're still beholding to supply and demand or you're not supplying demand, you still be holding to what people are looking for. Because I can make the best film on the planet, I can make the best video on the planet on YouTube. But if it's not, if it's not in that stream of what people are looking for, it's not going to get found, and it's not going to get shared as much but there are strategies to straddle the fence but just in my journey online, I definitely understand the importance of creating content that's essentially marketable and sellable. So

Jason Buff 19:06
So yeah, is there is there a way to do like a mailing list and stuff like that? Or is it just purely like getting subscribers? I do have a mailing list.

Darious Britt 19:14
I haven't put as much emphasis on that mailing list. I'm gonna be putting more on it when I release on sound but right now it's mainly using all the fish nets to you know, I've got the YouTube and then Instagram, Facebook, Twitter, Snapchat, those are my main main ways to communication at the moment. Tell me about

Jason Buff 19:33
Snapchat. I keep hearing about that. I know nothing about Snapchat, how is that a way to connect with people?

Darious Britt 19:39
First off, I think before I jump into the platforms, I think what's worth mentioning is the strategy behind them first because then you better understand their use. The way that I've used social media is, I am I am after building a strong brand. I don't just want people to know my name.

Alex Ferrari 20:00
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Darious Britt 20:09
I want to pull them in close to me, I want to build a relational connection with them. I want them to connect to me as a creative for me as a creative, not just my body of work. That's what I'm after. Basically, I would like to call following you know, I don't just want people who are like, oh, yeah, saw one film by that guy. I want you to be Oh, Darius. Yeah, I know him. That's what I'm after. I want that relational connection. And I think platforms like YouTube, or particular, YouTube is like the best for that extremely powerful, because you can engage your audience, you know, not only can you release the film, but you can answer the comments. So you can you can build that connection with people. And I think when you view the other social media platforms in that light, where it's about connecting, it's not about hey, it's not about it's not so much about self publicizing as it is connecting. And I think one of the biggest mistakes people I see people doing is all they do is push what they're doing on these platforms, they're not giving any kind of value, they're just pushing, hey, look at my short film, look at my feature film, you can buy it here, you can buy it there look at look at look at look, and they're not sharing anything they're not, they're not thinking of what can I give to someone else to make what they're doing better to empower them. So it's basically the givers gain principle, you need to give value to them, give them a reason to want to follow you, it can't just be about you, you know, you've got to, you've got to kind of empower others and give to others. So what I do on the other social media platforms is it's a way for me to connect to them off of just YouTube, and give different types of content to you know, share quotes, inspirational, things, I found inspirational. You know, literally any, anything that I think they would find valuable. That's what I do on those other platforms. And I do it on a consistent basis, because it's just like marketing, it's about impressions. You can't build a relationship with someone off of seeing them one time, like how well can you get to know a girl off of one date? Not very well, like you need to see them repeatedly. You know, it's about the number of times that you make contact with them. That's how you build a relationship with your audience. So even though, you know, take Instagram, for instance, even though yes, you you take a picture, you have a little caption, you know, they scroll through, they see a little picture and they like it, right. And that may seem like a very small thing. But when you multiply that over, say three months, if somebody has been following you on Instagram that really builds a connection there, especially if the content that you're sharing on Instagram is something they can find valuable or entertaining. So it's those impressions, that repeated contact that builds that trust that builds that relational connection. So now you're not just hobo filmmaker, but now you're Jason buff, you know, oh, yeah, I know him. I follow him on Instagram. Well, I like his pictures. Oh, he told me this one quote that I you know, I remember, you know, like, it's it. That's, that's the whole game givers game, building a connection, working on fostering that sense of community. That's the whole that's the whole point of those social media networks. I mean, outside of that you're wasting your time, really, In my opinion.

Jason Buff 23:19
Yeah, I totally agree with you. I mean, that one of the biggest things that I see are biggest mistakes I see is so many people just putting pure stuff like all about me, you know, look at my stuff. Can you can you do me this favor? Can you like my this or like my that, you know, and it really is true, what you're saying, you know, that you the thing it shouldn't be about giving to people, and that's what's going to attract you, that's what's gonna make people like your page or, you know, subscribe to you is that you're giving them what they want to have

Darious Britt 23:46
Exactly. It's about I think, you know, it's not, it's not unlike the older forms of marketing, you know, where it's like, Hey, I've got this PDF, you know, I'll give you a free ebook or whatever. If you join my mailing list. It's the same thing, just different and it's a little more engaging, like, you're still giving people things for free. And in return, they know your name. So it's givers gain, like when you boil it all down in order to survive in this climate now where everybody can do anything. As an artist, you have to have a brand, you have to have a strong brand, you know, you have to have brand awareness. And the best way to get that now is either you're creating content that has a massive following, like Scott McMullen, put it with the classic marketing. It's like if you want to be a leader jump in front of a parade, you know, you're either connecting to something that is already huge. You know, you're connecting into the zeitgeist or you're connecting into Star Wars or a brand that already has a huge following that is ravenous for content. You're either connecting into that or you're giving people what they're looking for in terms of empowerment, you know, people trying to learn filmmaking well. If you're the guy who shows them guess what? They know you. Oh, I feel On this video, oh, he's got a whole series, you know, like, now they know you. And even though that takes a lot of work to do that, I think the rewards are numerous. Like, they're, it's amazing. It's like once you start rolling this snowball, it starts rolling itself after a while. But that's not to say every artist needs to make How to videos, I'm just saying, as an artist, as an artist, you need to find a way to give value to people on a consistent basis, you can't just crank out a movie and then disappear for a while you need to find a platform, and you need to find a constant content strategy where you can leverage micro content, whether it's blogging, whether whatever, but you need to have something else where you can build your brand, while you're making your masterpieces, you know, because if you just wait till you make a movie, and then you collect emails, and you disappear for a while, we'll keep that three years that you're away, you're not growing, you're not building your brand, you're gone, you're off the grid, whereas the person like me, who's still creating micro content, still hitting the search engines with the content strategy, still still planting the seeds, you know, all the time? Well, the next time I make a movie, you know, it's gonna be that much easier, you know, so and that, that's another big thing, I think is artists just want to make what they want to make. But they they need to realize you're not just an artist, you're an entrepreneur, now, you can't just make your art you need to find a way to market yourself, you need to find a way to brand yourself. So yeah.

Jason Buff 26:28
That's great. I like I like that you quoted Scott, because he's a good friend of mine. What most filmmakers don't really understand this aspect of the filmmaking world, you know, marketing and, and a lot of the stuff that you just said, What was your kind of what brought you into that world? Did you like read any books that influenced you? Or was there was there something that like, got you into the marketing side of filmmaking,

Darious Britt 26:51
To be completely honest with you, desperation is what plunged me, because I have this huge movie that I have literally charged up all my credit cards for pulled out loans for I went into debt to make this film. And now when I'm on the first circuit, you know, and my expectations, were not what I set out to do, because I was still going off the old model that I learned in film school, you know, make a film, get on the First Circuit, you'll meet producers, you'll meet all this stuff, they'll help you make your next film and made a distributor to sell it. And the reality is, that's not what's happening out there. That is not what's happening. So you know, I got this golden egg on my back that I spent a lot of money on. And I can't just say, Oh, well, that didn't work out. So let me just go get it, you know, flip burgers, like that's not an option. At this point. I'm not paying this debt off for the next 2030 years, like so what really got me into it wasn't a book because I kind of found out about Gary Vaynerchuk, after I had already kind of codified my way of doing things. But it was just studying other YouTubers to be honest with you studying what works for them. And usually what works is giving content that people are looking for in engagement, the two biggest things because if you give people content, but you're not engaging them, you're not building a community that will evangelize what you do, you know, like building that relational connection. That's the second step. But that's kind of where I saw most of the patterns. It's like, okay, these videos did well. And not only that, this is what they're doing on their social media platforms. Oh, I can see why that works. Because I liked it when you know, when I go, Oh, that's cool. This is a cool, cool oh, this is you know, so then once you start thinking of it in those terms, then the ideas, everything makes sense, when you think of it as givers gain, you know, the more I give, give, give, give, at the end of the day, it all comes back to you, you know, people know you now, you don't have to work as hard for people to take interest in what you're doing. So, um, I think once I got that concept, everything else just kind of fell into place. Right? It's like duping somebody into being curious. It's literally about making a connection, a personal connection as personal as you can get it. I used to accept a lot of friends on my personal fan, Facebook page for a while I had to stop doing that though. I was trying it was all about how to bring people closer to you as a as a creative, but as a person to you know, like, yeah, if you asked me a question, I'll answer it. If you tweet me, I'll try my best to tweet back all my Facebook messages I answer and it gets tough because I'm getting comments and questions from all these platforms, Instagram, people, pm and you DMing you so it is definitely tough to do. And if you go through most of my YouTube videos, you'll see I answer a ton of comments. And a lot of YouTubers, some of them when they get bigger, they don't answer comments, you know, and it's like you're missing a huge component to branding right there. That's an opportunity to make someone who could have been just a passive viewer to make them that much more engaged. Like how would you feel if you tweeted Tom Cruise right now and he tweeted you back.

Alex Ferrari 29:57
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Darious Britt 30:06
Or like, Who do you look up to? I'm sure there are a lot of people in the community that you will actually you probably get a hold of anybody that you are in the stratosphere, you know, like, yeah, Smith or something like that. Right? Yeah. Yeah.

Jason Buff 30:22
I mean, for me, like if I, if I ever talked to somebody like Spielberg, or you know, Scorsese, or those guys that would just like, you know, be the end for me.

Darious Britt 30:31
It's like, if you were to tweet Scorsese, and he tweeted you back, and then he even put the sign so that, you know, it was actually him and not his, you know, social media manager. Right? Like, what would that do to you be like, oh, man, well, he now you're not. It's like, that does something to people. That's like, wow, like he took the time to tweet me back. Now, obviously, somebody on his level that would, he couldn't do that all the time. But you get the idea, though, it's like, that kind of opens up another door, where you're not just this guy on this pillar off in the mountain somewhere and making masterpieces and poop and rainbows and unicorns. But now you're an actual person. Now, you know, like, I've actually contacted you, and you responded like that, in my that's what it's all about, in my opinion, you know, it's not just the word. It's the connection. So a flop, they still support what you because they support you as a creative like, oh, that last movie you did that wasn't the strongest. But I thought about, you know, like, feeling that last one. But if you've got a connection that goes beyond just your work, it's way easier to rebound from that, because they're looking at you as a person and not just oh, yeah, all you do is shell out products. You know, like

Jason Buff 31:43
Has, has YouTube changed, since you got involved with it, it always,

Darious Britt 31:46
It's always changing some ways for the better. I think, when I first got onto the platform, it was fairly turbulent for a lot of the older YouTubers who've been on the platform for a while not older, and age is older. And you know, that status, right? I'm used to the way YouTube has changed. I was around when they did the whole merger and the comments and everything got all wonky. And they tried to make everybody go through Google Plus to do anything on YouTube. So I was there right when they were doing all of that. So I think it has changed. But the mechanics of search ability and getting yourself found and generating an audience is the same. And I don't think that's going to change even though there are a lot of fish in this in the sea. Now, there are a lot of people doing some amazing things on YouTube. It's more than just cat videos, obviously, you've got short films that are rivaling the quality of Hollywood, you know, literally, but I think that there's still tons of room for people to get out there and cultivate an audience. Because to be honest, even though it seems like oh, man, there's so many people doing it. Now the once the secret's out, it's over. That's not necessarily the case. Because everybody when I joined, everybody was saying, oh, yeah, you know, YouTube, it's so saturated. Now, there's almost no point in jumping in because now you're competing against this person or that person, this person. But what I've found is yes, it is very saturated. But just like in the filmmaking community, where there are a, there's a glut of content, but not all of it is well thought out and executed. It's the same thing on YouTube, there is a glut of people starting up new channels, but there are so many people who are not really executing it, right, you know, they're not consistent. They're not they don't have a content, there's a lot of basics that are not being done that for someone who's really taking it seriously, and really studying the platform, they'll do fine. You know, even if you struggle for a little bit, but you're going to learn and you're going to figure it out and you'll do fine. You will get an audience your rate that you know, everybody is different. It depends on what you're doing. If you're doing basket weaving, then yeah, it's gonna be a very slow jog for you, you know, but but in small niche markets, you don't need to be a big fish as well. So that's the other caveat. I have a friend in the aquarium community on YouTube. I've learned a lot from him. He only had up to 10,000 subscribers, but he was a huge fish in the aquarium community. I mean, he sponsors, he was getting flown out places. Oh, yeah, he was killing it. He was killing it. So So for people who take the time to really learn how to present themselves online, and how to build a connection and understand branding, understand concepts like givers gain, there's plenty of room to jump in. The water's fine.

Jason Buff 34:26
You know, what I find interesting is that there have been a lot of videos that I really liked about topics, filmmaking topics that you know, I wanted to know more about, like something very few people go into is are things like budgets and funding and, and I actually found a couple of videos that I liked, and I was watching and I was like, oh, man, this is a great series, and then all of a sudden, they just stopped and it was like they quit putting up videos or I guess maybe they decided that it wasn't like working out the way they wanted it to. And it seems like so many people and it's the same thing with podcasting. A lot of people just give up like right before they kind of break acre they start getting followers, do you see that a lot?

Darious Britt 35:02
You know, the harsh reality of it is you do what you got to do until you can do what you want to do. And that applies to that very, very much applies to the online space. Because basically, I could have been the guy that you saw who made that budgeting video. And then he stopped had I not delved into the platform. Basically, if I just gave up, that would have been me too. Because when I first started, I was very aggressive. But I was also treading water to a large extent the growth was not organic. And that guy who you saw, I assume he probably made videos, but he wasn't doing what I was doing on other platforms. So his growth was probably twice as frustrating. It's like, Man, I'm in this great value, but it's like, man, it's like snails, you hear crickets, you know, I give maybe a view every other day, like what's going on, you know, the problem then becomes, you got two choices, you know, there's a fork in that road, you can either keep doing what you're doing and say, Okay, well, I'm gonna produce the content I want to make, and I just have to change my expectations. So I know that this isn't a heavy hitting topic as a Star Wars fan film, but I get gratification out of doing it. And if 200 people see it, I'm happy with that. Or you can say, well, if I change my content strategy, I can still do what I want to do, I just may have to take a roundabout way of doing it. So for that guy, I would say yes, if you're making film, you know videos about budgeting, you can still do that. But maybe what you should do is mix up your strategy so that you can incorporate videos that people are searching for first, and then do the budget videos once you've tapped into the stream, because now you've got a few billboard videos out there that gets you found. And then once they find you, then they find something else that they didn't even know that they want it. Because they wouldn't have been looking at up in the first place. If they don't even know what's out there one, and then there's a lot of people who aren't even necessarily at that level yet where they would be looking at up. But when they find your channel off of something they are looking for, then they can, you know, kind of be directed into other areas that they weren't looking for, you know, so for that guy, that's what I would say. And actually, for a lot of people, that's what I would say you have to sometimes you have to do the things you have to do in order to do the things you want to do. Like there's always there's always that every job is like that every job has that even filmmaking, I think, you know, there's what you want to do straight up. And then there's the things you need to do to make it sustainable. You know, and as as creatives we all want to grow, that's all part of our plan. We don't just want to make stuff we want to grow as well. We want people to see what we make. So when you realize and you be when you're honest with yourself, and you're like, yes, I want to do this, but I also want viewership, then you need to change your strategy to incorporate content that is going to bring you that viewership as well as the content that you just want to make.

Jason Buff 37:55
How about in terms just in terms of monetizing YouTube? Is there do you recommend that at all, it seems like you have to have like a billion views before you ever even like make anything from that.

Darious Britt 38:06
It's true. Like, generally speaking, if you get around a million views, that roughly translates to about $2,000. So for somebody who's making about two grand a month, they gotta be pulling in, you know, over a million views a month. But I have found that YouTube is a lot like filmmaking, and that in order to monetize what you do, it's much smarter to use your channel as a, an advertisement for something else that you sell directly, which is, you know, that's something I'm still working on. I've been in a brand building phase for so long, but I'm starting to branch off into monetizing more like all my videos are monetized and I do make some I can't really disclose what it is, but it's not nothing to write home about. Me, like I already do, the million views is roughly what that equates to. And right now I'm only getting I think 50,000 views not, you know, to look at my metrics here, let me pull it up about the views that I get per month. So you can probably do the math, I think, you know, again, you're falling into the creative entrepreneurship, if you just like filmmaking, if you look at if you look at YouTube, just like filmmaking, it there's a direct parallel filmmakers, you make the film, you do the creative side, and then you go and you look for somebody to hand the keys to, hey, I got the car, here's the keys, you know, take it, gas it up, get it polished, do everything, get it, make it nice, get it found, take it to a car show, that's exactly what the old model of filmmaking was. Whereas the new model now that's cropping up, which is Creative Entrepreneurship, you make the movie but you also handle how to monetize it, which goes beyond just selling the movie you get into exploiting the license, you know, like shirts or other additional merchandise or video downloads of things that orbit around your film but aren't exactly your film. I

Alex Ferrari 40:01
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Darious Britt 40:10
Or consulting or offering packages where you know, for $1,000, you can, you know, talk to the cast, and you know, those are things that you can monetize far easier. And it will take you way further than literally just selling your film, or worse yet, handing the keys over to a distributor who's probably, I mean, there's so many pitfalls with that I'm sure you've kind of talked about that one in depth. Well, YouTube is the same way. If you literally make videos and you try to just live off of AdSense. You need to really be pulling in serious volume to make that model work for you. And most people don't reach that level. But if you take a creative entrepreneurship approach where you do not rely on just being the creative and letting a company make change off what you're doing, but you say, how can I monetize what I'm doing on my own? What can I sell, you know, whether it be an e book or whatever, what can I generate, where I can sell directly to my audience that I've cultivated, that'll take you way further, and it like, it's a direct parallel, that I've seen anyway, it's like, wow, man, it's just like YouTube, a lot of the YouTube channels, I follow that talk about the game of YouTube and the craft of it and understanding the industry and how to monetize how to make a living off of it. On platform as well as off platform, it's the exact same thing. They're all talking about ways to generate passive income and revenue. By doing something to sell to your audience, at different price points, the exact same thing. Some of them, I mean, some of them are making a killing, like six figures, and they're not huge YouTube names at all. And then there are some YouTubers who are you know, they have crazy viewership. But you'd be surprised that what they're actually making, they're still living home with mom and dad, you know, what I mean? Like, so it's all the way you look at it. Like, if you take an entrepreneurial approach, you can make a lot of money. But if you just want to be a creative, and you want to hand the keys to somebody else, then you're always going to be stuck. Wondering why man, it's like, I can't seem to make anything. It's like everybody else makes money. But me, you know, it's the exact same thing. You know, you got to take control of that.

Jason Buff 42:23
Does Google Plus have any is that kind of died out? Or is that like, even a factor anymore?

Darious Britt 42:31
I think Google has backed off of pushing that on to everyone. So it's not as it's not as big of a thing as when they tried to force it down, everybody. It's still around. But I honestly, personally, I don't put a lot of juice into Google. In terms of, you know how I mark it, right? Let's put it this way. When I release a video, I put it everywhere. I don't think about Google Plus. You know, and I used to go to the groups and Google Plus and all of that. But I just noticed I wasn't getting very much bite there at all. And they have a lot of, you know, I'm not gonna say it's not worth anyone's time just saying to me, in my experience, I haven't gotten as much mileage out of it as I would have expected or liked. You know, and then you have these other platforms that are, you know, chillin, essentially. So I just didn't find it worth worth it to me to maybe later on when they you know, get the ducks in a row. You know, I'll go back to it. Yeah. But right now, it's, it's not there yet. To me. And even I consider doing Google Hangouts as a way to connect with fans more, but I think that's probably sooner do Periscope, to be honest with you. So

Jason Buff 43:52
It'd be done much with Periscope.

Darious Britt 43:54
I haven't yet. I've been looking into it. I just got I just got on to Snapchat game. Like, you know, I was like, getting a Snapchat. I mean, it's the biggest platform out there right now.

Jason Buff 44:05
I don't even I don't even I mean, this is sad, but I don't even know what it is. Thanks. What is it?

Darious Britt 44:10
And they were like, No, we're good. We're good on that. So it's a if you think of Snapchat as so basically, you you can take pictures and video, but it has a shelf life, it only lasts for like 24 hours. So it's kind of the anti Instagram, Facebook, Twitter in that everything is effervescent. So what ends up happening is you can make these things called stories where I say if you take 24 pictures throughout your day, right now, each one of those 24 pictures will kind of get put together and you can watch it like a story and you can put little texts over it. And the interface is such that it's a very ragtag, you know, it's not polished like Facebook or Instagram. It's very kind of messy. So the type of content that people put on there is is also messy, like I find, like, certain things you'd put on Instagram or like well composed pictures. What you'd put on Snapchat, are pretty much all the pictures that you wouldn't put on Instagram. Because it's just like, oh, literally, this is what I'm doing right now, boom, snap it out, do a little text, boom, it's out there. It's not, it's not gonna last longer than 24 hours. So it allows you to just generate content without the pressure of trying to make it anything because it's literally just about the moment. And I think that's why it's so powerful. And it's hard to understand until you're actually in it because for me, I didn't get it either. I was like, I don't understand. I just don't get it. Like, why would I want to put stock into something where it only lasts 24 hours. So you just have this naked profile up there unless you put something up. But outside of that, it's just it's nothing like, I don't get it. But once I got into I was like, Oh, wow, this is the greatest thing ever. It's like, I can literally just take pictures of anything. I'm in the moment. And it's, I don't have to be held to some kind of quality check, you know, filmmaker, what's up with that picture? It's not about that at all. It's literally just about connecting in the moment.

Jason Buff 46:12
And is it anything like Vine at all?

Darious Britt 46:15
Vine is vine is different. I put vine more in the YouTube category. Where you've got you know, you I don't have a Vine account. I think buying works way better with humor? Which Yeah,

Jason Buff 46:28
You don't see a lot of people doing like bummer vines.

Darious Britt 46:32
Or like, maybe some people do, infotainment. But I've seen everybody who's flourishing on Vine. It's all humor based. So I haven't had a particular reason to migrate to bind for that reason. Mine's more infotainment. So it's like, I'll pass on the vine.

Jason Buff 46:48
It's kind of hard to teach a class and whatever it is like, what five seconds?

Darious Britt 46:52
Oh, yeah. I think that the thing I would tell any, any filmmaker now, or any creative really, to be honest with you, any creative is to my platform is YouTube. But you know, it doesn't have to be YouTube, it can be blogging, but I would tell anyone, your biggest challenge right now isn't your movie, or your painting, your biggest challenge is marketing and branding. Like ever since I got out of film school, what I learned the most, the Hard Knocks school I learned was marketing. That was the mammoth that I feel like I spent all of my time doing. I mean, if I could equate the amount of time I spend with my film versus YouTube. Now, it's like the polar opposite, I spend way more time studying the platform of YouTube. So I would tell any filmmaker, your film was great. You know, maybe you're writing a script right now, that's awesome. But what you should really be doing while you're in film school, is starting up a YouTube account, or a blog, and studying more important than starting that account up studying other successful bloggers and YouTubers, and really breaking down why they are where they are looking at their my YouTube stories and their growth, studying the numbers. Learning the platform, because it takes time to learn the platform, like I can give you five tips on how to grow your channel, but that's not gonna get you anywhere, unless you invest the time to really figure out how it works for you and what you're trying to do on it. You see what I'm saying? So I would tell anybody, like get online and start building your audience now right now, so that by the time you need that audience, they're there. Like, I know, a 17 year old you he might be 18 right now. 80,080? Actually, I think he's at 88,000. He hasn't even been to film school yet. He when he started, he was 15. You know, but so and he, what he's doing is he's learning filmmaking as, as he learns it, because obviously, I mean, he's a young, he's a young chap, you know, so it doesn't get a feature. He hasn't he made a short Yeah, I think he you know, he pretty much made his, you know, childhood, you know, videos, but nothing put together yet, you know, so but what he's doing is he's just taking what he's learning. And he's just repackaging it and making compelling online videos, sharing what he's learning. And you're like, well, he's only 18. How much would you know? Okay, well, yes, he's 18. He doesn't know that much. But think of how many people are out there who are interested in filmmaking who don't know what he knows. They're all going to follow him. So, yeah, you can know 10 times what he does, but you're not online. You're not. You're not leveraging that content right now. He is, you know, and there's a couple of things I've seen where, you know, he may have tripped up on certain facts or whatever, but it's like, doesn't matter. Doesn't matter like he can later when he learns later. Right? But he'll be twice as big by the time he learned, you know, it's like it's all about being out there and doing it.

Alex Ferrari 50:01
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Darious Britt 50:10
And the difference with him is even though he doesn't know it all, but he started young enough where he was learning the platform, he was learning what makes a compelling video how to keep it short and sweet. He was learning seeing what other YouTubers were doing. So he just got better and better and better and better. And that's, I mean, you can't get better if you're not doing it, right. So that's what I would tell anybody right now you need to start now not only for your craftsmanship, but also just learning these platforms. So you know, so it'll be there, you know, the audience will be there. And not to mention, there is so much power in knowing the mechanics of branding and marketing and how to build a community, yourself. So you can build it into a part of a lifestyle, like what I'm doing is a lifestyle. This is not just okay, I got a I got a movie coming out. So I need to like build a channel, I need to do this to get some followers know, after this movie is done, I will still be doing it while I'm writing the next movie, I will still be doing it. When I'm shooting the next movie, I will still be it's a lifestyle. So in the sooner you indoctrinate yourself into that concept and realize the power of it. And you learn how to work economically in that space, hey, when I do this, I cut 30 minutes off my production time, hey, when I do this, I cut this much time and I streamline my process. And now I know how to use Twitter. And I know how to, you know kind of log my tweets and all ahead of time. So when I need to tweet something, I have a log of it. I'm not sitting there searching the web looking for tweetable stuff, you know. So when you learn how to economize your time and become effective. The sky is the limit. It's literally the limit. I mean, it's a well oiled machine. Because you're you're always marketing at that point, you're always marketing, you're always building your brand at that point. Right. So So I would tell them, you know, learn as soon as you can start doing it now, right now, because there's a 15 year old. You started 15,

Jason Buff 52:07
He's coming for you.

Darious Britt 52:09
For he's 21. He's going to be good. Like way good. They'll probably be 700,000 maybe close to a million subscribers, maybe more. By the time he's 21 he probably would not have even shot a feature yet. He doesn't really need to go to film school or anything. He people need festivals like, like, yeah, so it's like, there's no reason why you know, you don't have to be the guru, you don't have to be an authority in what you are, you can be somebody learning, all you need to know is just how to create good content, as you're learning it. And you can be honest with people, he's completely honest, I'm just learning as I'm gone, I'm sharing it and you don't have to, you don't have to put on a front, like, you know, everything people will see right through that, you know, they'll see right through that. But the idea is if you're the ones sharing the knowledge, even if you're just learning it, but if you're the one doing it, they'll follow you. Right. So

Jason Buff 53:08
Yeah, that's definitely I mean, you've talked about so many important topics just in that, you know, last thing. You know, it is important that, you know, people choose who they want to learn from. So they're going to come back to you over and over again, it's like, there might be a million different videos about what cameras to choose, but they want to learn from that person. They want to see what their perspective is because they kind of develop that relationship. And that's, that's a huge thing, you know, so it's not even about being the biggest expert. You know, it's about saying, Oh, well, I'm just like you and I can, you know, this is what I've found, you know, I've done some investigation or whatever. And these are the things that I like, and this is what I've learned, you know, Oh, yeah.

Darious Britt 53:49
And then building that, that second component, you know, working on that relational connection as well. Because all of those numbers, they're people. It's not some, you know, click by pool, you know, what I mean? It's like, if you want somebody to invest in you as a creative and, and you want them to care about what you're doing well, how about you care about them first? Yeah. You know, like, when they comment, how about you respond to the comp, you know, it's like, it seems so simple. It really seems so simple, but yet people don't get it. You know, even with Twitter, you know, you make your twitter you make your tweet, and then a whole bunch of people tweet you back, but then you don't tweet them back. You know, it's like, their people, man, you know, like, you can either be that God off in the pillars, you know, pooping rainbows. Or you can be a real person that they will seek out not only on a creative level, but on a personal level. They're like, Oh, man, oh, he's got a product. Okay. Oh, yeah. Already, before you even announced get it all out of your mouth. I was out I was already pulling my wallet out because it's like a tweet I've answered. You've answered tweets you answered. You've given me so much. Yeah. I mean, like, that's the least I could do. Yeah. Not to mention people tend to evangelize you when you make yourself available. I mean, I've had people follow me just because I commented back on YouTube, I can't tell you how many times you were like, Oh my God, you commented me. Subscribe. I can't with you actually commented back like, wow, I have a lot of people that go through my comments and see that I actually make an effort to comment back and then they're like, Wow, this is really cool. Like, you not only make good content, but like, you took the time to actually comment back like, simple things like that. But again, if you look at it as a givers gain model, that makes sense, right? Like, why wouldn't I comment back or at least make an honest effort as much as I could to do so? I'm sure if I get bigger, you know, that'll be harder and harder, but people will see the effort, though, you know, so Right.

Jason Buff 55:53
You know, what's really funny, though, is like we just finished our masterclass on film sales. And the thing that I see is that the newer generation has completely screwed up everything for all these, you know, film events, and film markets and stuff like that, because they're starting to shift and follow what you guys are doing, you know, and follow what the new generation is doing. And they look now for people to have YouTube channels and Facebook followers. I mean, I was talking to one guy the other day, who, you know, was telling me that they won't even look at a film unless it has a Facebook following of like, 20,000 people, you know, and it's become kind of backwards, engineered, so that, you know, all these people that were at one point in charge of doing, you know, putting DVDs into stores and putting stuff on video on demand, and all this other stuff, are now looking at this generation of YouTubers and people who are, you know, have their own audience that connects directly to them. And they're starting to follow them, you know?

Darious Britt 57:03
Yeah, the funny thing about that is, I still think they're behind the curve ball, because so like, for instance, they say, well, we'll look at a film lesson, got a Facebook, follow on with 20,000 or whatever, right? You you learn very quickly when you start making accounts for things, and I learned this real quick, like, okay, so I'm building my brand as a creative, but I also have unsound, which in itself is it's a film and it's, it's a brand, it's offering an experience, you know what I mean? Um, so I had a Facebook account for that, too. And then I got a Twitter account from myself. And then I got a Twitter account for unsound too. And if I do five other movies am I going to have Twitter accounts for five other movies and Facebook accounts for five other movies, like you already see where it's going. Like, in order to be effective in the social media space, you need to streamline your efforts. So if you build one moniker or one name, and you put everything underneath that name, for instance, Paul makes movies, Paul Osbourne, all of his social media is all under one name Facebook call makes movies. So whatever movie he's doing, you can go to one place and figure out what he's up to. Right, but if you've got five other accounts, like it's tough, you're juggling all the time and not to mention if you do a huge marketing effort behind one account, push a lot of people that ad account, say you get, you know, 5000 likes on that movie, right? But then when you do another movie, it's like you got to go to that account and like entice people to go to this other movies account now you see what I'm saying? It's just it's so messy. Whereas if you just like for me how I handle all my stuff, it's all under D for Darius the moniker D for Darius. You know just cut all the other stuff out my Facebook is Darius J brick, but I can't really change that if I could have changed that to D for Darius A while ago I would have but everything else is all D for Darius. So it's like if you want to know what movie I'm up to or what I'm doing on YouTube, you can go to one place on Facebook and find that out. I don't have to be pulling people from account to account to account to do that. So if a distributor is coming and looking at me and they're saying well how many people's following your movie account? Well, there is no movie account for that like this is all under a brand right now. You know like right now on sound on Facebook has I could tell you the the likes on it and I stopped pushing on sound on Facebook a long time ago once I started realizing just how how wasteful that kind of is. It has 570 likes on Facebook right now for the movie on sound. But D for Darius or Darius J Britt, which I do a lot of unfound updates on, you know, all my vlogs that I release on Darius Britt. I have 5343 Facebook likes, right? But that's under me as a brand. So that's not going to change. You see I'm saying like whatever movie I'm working on. I'm still doing that movie.

Alex Ferrari 59:59
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Darious Britt 1:00:08
So I don't have to play that game. Right? Well, I think and I think they'll eventually catch on to that too. The problem is a lot of filmmakers. There's a lot of people that make the film and and they get burned so bad, they don't get another shot. So it's not like you have a lot of people who get to learn that lesson, I guess you could say,

Jason Buff 1:00:27
Sounds very similar to, you know, it's kind of what John John Carpenter did, because of John Carpenter's films are called John Carpenters, you know, whether it's the thing or Halloween or whatever. And then Tyler Perry does that to you know, people who always put their name with the film, you know, so you, you just consider it kind of, like, it's another one of this guy's movies. So that I think that's kind of similar in a way to what you're saying now?

Darious Britt 1:00:53
Oh, it's, it's, I would say, and some people may not agree with me, and that's okay. But to me, what is way more important than any work that you do is your name, way more important? Because your, your movie make be great tomorrow, and then the movie after that may suck. And then the movie after that may be okay. And then movie after that may be great. But if you have a strong name, if you have a branded name, where people know you and they seek your workout, your shelf life is going to be twice as long as somebody who's making masterpieces, and then they fall off the map. But nobody really knows them. You'll go twice as far. Because at least people know you. You should I'm saying so. John, I would totally do that, you know, I put the name first, even if it's a social awareness film, but I'm an artist and I have to survive. I mean, at the end of the day, you got to take care of you. If you're not if you can't pay your bills, and you can't do any what good is it to make all these movies if you can't sustainably do it? You know, you still have to turn to a crowd and crowd fund at some point. You know, maybe, you know, I mean, that's not, I'm sure, eventually you can go beyond that. And most people can grow beyond that. But for a lot of us, that's the phase you have to go through, you know, capitalize your projects by turning to your crowd, but there's got to be a crowd there. So, you know,

Jason Buff 1:02:21
Well, can we talk about that for just a little bit? Can you give your perspective on the crowdfunding game as it is?

Darious Britt 1:02:30
Same thing, it's pretty much the same thing, you have to have a crowd to turn to and you need to be if you live the marketing lifestyle, and you learn to make cultivating an audience a part of your creative process. So whatever project you're doing, you're blogging about it, you're giving how to tips or you're creating, you know, maybe you don't want to do any how to stuff or any you know, here's a life of a person stuff, maybe you just want to make entertainment, but you also need to, to make that effective. Whatever you choose to do, it needs to be effective. But if you spend the time to make that a part of your lifestyle, so that you were always building an audience, then when you do need to crowdfund they're already there. So basically, all of these things, they all orbited around the same planet, the filmmaker needs to change their approach of what they do they need to embrace being a creative entrepreneur, not just a creative when you live the marketing lifestyle. That's entrepreneurial right there. That's not put it this way. Did we learn that in film school? No. Did it add social media accounts? I'd be lucky if my teacher said Twitter once. So when you embrace the fact that you know marketing is a large part of what you're doing, and if you make it a part of your lifestyle, guess what, it's a lot cheaper. If you make it a part of your lifestyle, because it's about that jog, it's about nipping away at it piece by piece by piece by piece by piece, but at an affordable way, because what I mean it doesn't cost me much to generate my content online. And that's what got me all my followers is that I mean, most of the videos are all free. It's just me doing my thing in a room talking with a camera that was free. And that's gotten me to pretty much 60,000 subscribers, but my film that I had dumped a ton of money into, man, it's like moving a rock uphill had had it not been for YouTube, honestly, I don't know. I wouldn't be in a very different situation right now had it not been for YouTube and just really taking the bull by the horns on just building a connection with people and putting that first. Again, putting your name first, not your creative work. So if I will, if I was all about my creative work first, guess what I wouldn't be doing I wouldn't be making how to tips on how to do lighting or how to do sound or how to talk to actors. I wouldn't be doing that. You because it's all about the work, that's not my movie, you see, I'm saying it would all be wrapped around my movie. But since I'm putting my name first, that opens me up to do a million other things. I can talk about stuff that has nothing to do with my movie, because it's about my name, you see, I'm saying like filmmaking, screenwriting, social media, I can get into all kinds of other avenues, because it's about building the name. And once you build your name up, anything you're associated with, gets brought up to, it's like, it's like a tent pole, you know, like, you need the tent. Before you can hold anything else up, you gotta be up there, too. So, um, so yeah, if you, if you live that lifestyle, and you take it bit by bit, you make it a part of your process, then when you need to self distribute, or when you need to do a crowdfunding campaign, or when you need to do a push for, you know, building up certain numbers, a certain stats on different accounts. It's all there for you, because you've been working at it the whole time. So whereas, you know, if you don't do that, then you're stuck doing the old way, which is throw a lot of money at it. No, let's do a run a whole bunch of Facebook ads, or YouTube ads, which are horribly ineffective, oh, never probably spend money. You're pretty much you're hurting yourself by doing YouTube bags actually. Same. Same with Facebook ads to a certain extent, depending on what you're trying to market, you could definitely hurt your numbers. Like I'm probably never run Facebook ads to increase likes on any of my film stuff, because you end up with a lot of basically, glorified click farm situations, which hurt the algorithm in that in the metrics. So they're like, Okay, well, the more likes you get, because pretty much paid for him. But then you're not getting engagement on any of your posts. So Facebook's Like, Oh, well, this guy's content is not doing so hot, so we're not going to put them out there. So that ends up hurting you. So. So yeah, I'm in the online space. Like, it's really about making that micro content work and getting yourself out there. And it's way cheaper. And as filmmakers, guess what we don't have a lot of, we don't have a lot of money. Right, or at least we don't have, we don't have that. So. So it behooves you to learn how to do it for free, and for cheap, which is basically building it slowly, but surely, but consistently, is the big thing. And also whatever medium you choose, you need to pick you need to do it sustainably. This is another big mistake I see a lot of people make. So Joe Blow wants to start a YouTube channel. And he wants it to be based on short films. So he wants to crank out a short film every month, or every couple of weeks, or every week, with skits or whatever. You know how tough it is to work other people's schedules out and get everybody in the same room or in the same location to shoot anything, not to mention how long it takes to do after effects stuff. If you're going to do that. It's it's such a resource intensive thing to make short films that it's an it's an it's not a good idea to base your channel on that. Because the second schedules fall through and now all man were well this shirt was supposed to be done. But like we're running three weeks behind, well, guess what, you're not consistent now. So when people check in on you stuffs not coming out. They're not following you. You know, you can't keep that constant contact going. Not to mention that's, that's resource intensive. So you're always spending money to do it. And you're always orchestrating schedules to do it. That's exhausting. That's not sustainable. You know, where's if you you need to build a model that is sustainable for you. So for me, there's a reason why when you go on my YouTube channel, most of the videos that I'm making, I'm talking Yeah, I could go out and shoot short films if I wanted to. But guess what, I got jobs. I gotta make money. I got other gigs. You know what I mean? That's like, that's not sustainable for me. Now, maybe later on down the road, once I'm able to parlay everything into a solid effort, and I'm making enough money to should do just this, then sure. Yeah, maybe I'll crank out more short films more often, in between features or whatever. But right now, real life, real life takes precedence. So yeah. So I built the model for my channel around reducing as much dependence on other factors as possible. So I don't need to go get actors. I just need me. I just write my script out. You know, me in a room and a camera. That's it. So if I'm running behind, well, I only only get three factors, right? I mean, unless my brain is cooked, and I can't write a script. I mean, more than likely, I can write a script, but there are less points of failure for me so I can stay consistent because it's sustainable. And I would say that for anybody who's trying to get a content strategy for leveraging micro content, you need to think about sustainability. Too many people try to do too much, and then they can't keep the effort.

Alex Ferrari 1:09:55
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Darious Britt 1:10:06
So yeah, and I still am looking for ways to make it even more streamlined all the time, like, what else? What other format can I use to make it even simpler for me, because, you know, I get little hiccup moments where I have a lot of other gigs going on. And it's hard to find time to get in the YouTube space and do it, you know, and I've been fortunate enough where I can stay on top of it, for the most part, I mean, I stay on top of it pretty, pretty thoroughly, but, but had I not been thinking of that ahead of time, I could have really, you know, mess myself up, because the thing you don't want to do is place an expectation in your audience's mind, have a certain level of video, and then go below that. saying, like, if I prime you for Hollywood, After Effects videos, or whatever, and then I can't do that. So then I start releasing these talk to talk to the camera videos, they're gonna be like, WTF man, like, get back to, you know, the shorts, like, this is not why I subscribe, you know, I was looking for this, you know. So that's, that's what you don't want to do. You'd rather it's way better to be in a situation where you prime them to expect something a little more streamline and sustainable for you. And then when you do do the bigger projects, then it's a bonus, then Oh, cool. We're getting to see this. And then you said it's a bonus. It only adds to you then. So yeah, that that that's a huge one. I was talking to someone the other day, they wanted to do a YouTube channel. And, you know, they started off trying to do this big production, raise all this money and shoot 14 episodes, it was like $300,000, or whatever. And I was like, Alright, look. First off, like, consistency should be number one, you need to find a way to do what you're doing consistently to, you need to cut all these other resources out and streamline it because you're going to be beholding to all of these other factors. And if you can't keep that up, guess what else goes down the toilet, your online presence, you don't want to set people up to expect something that you can't sustainably carry through on. So now that's gone. But if you set it up where all you all you need is you and a camera. You're good. So even if other things fall through, well, you can still just hop in front of that camera and crank out content. You know, I mean, I can do this till the cows come home. So So beauty like tip, like there is no shelf life for that for me. I can't age out of this. I can pivot, you know, but I'm not going to age out of this. So 20 years from now, I can still do this. I don't need to go to a producer, or I don't need to find money to do what I'm doing. And that's the beauty of it. Like, I don't know, I'm just really excited about I think, to be honest like that. That's the writing on the wall. And it's not even new. It's here. It's here right now YouTubers are doing it right now. It's just you're not hearing about all the successes they're having because they don't need to rely on print media to get the word out. They're selling movies right now. They're making money right now making feature films and selling them directly to their audience and making money and placing on iTunes right now. But when that can about that. Because we know what the people that

Jason Buff 1:13:24
Who are the people like when you say that? Who do you have in mind with like,

Darious Britt 1:13:29
Hannah Hart, Grace Helbig they did a collaboration shot a movie released. They're YouTubers monetizing short films, believe it or not. Video packages being monetized. There's a couple of movies, I can't remember the other. There's like two other movies that were a feature film that they made and just sold directly to their audience. And they're doing fine. And that and here's the other kicker about it. So the problem with the old model of marketing is it costs money, right? And you know what, outside of the money, if you don't have the money, you're done. But when you have a blog or a YouTube channel, you can point your audience in the direction of the products you make in perpetuity. When I release in sound, and I'm selling, you know, DVDs, blu rays, or whatever, I can continually point people to that movie, five years from now, as I get bigger, I can still point I can still mention it because I have the eyeballs. I don't have to go through anybody else to get the eyeballs. You see what I'm saying? So and more people are still going to find me. So even if I don't make that house, nut back or whatever, right off the top, eventually you're going to make it back because you're still generating eyeballs. So you know, 10 years from now I can still be selling that movie. You know what I'm saying? Like? Yeah, where's the old model? It's like, you know, once you're out of money, it's like oh, man, okay, well, I'm Then it's time to just move on to something else. And once you don't, and on top of that, you have no other way of reaching your fans or audience for that matter. So it's like you move on to another project. And that's it, you have no way of still selling your old project, because you have no micro content strategy to reach people. It's just your projects. And that's it and your new project. You can't sell your old project with your new project. Hopefully, you know, maybe you make a big splash and people Google you. And they're like, Oh, well, let me check his old movie out, let me try that. But most of the time, I mean, that's not I mean, that's not something you want to rely on, you want to have a way to push that, you know, you'll get 10 times further, if you can literally say, Hey, by the way, you can check this out, here's a t shirt, you know, you want to be able to tell them directly. And if you have a micro content strategy, where you can build your audience and your community, that power comes with it. You can point people anywhere, you know, or if you're doing consulting, same thing you can point out, right? Hey, by the way, if you're looking for certain, like you can sell, you can sell when you have a micro content strategy, when you have a branding strategy, so when you have followers. So yeah, that's another that's another huge thing. So, you know, when you build a body of work, I feel like if you have a branding strategy and a marketing strategy, and you have a micro content, clothing line to hang all of your projects on if you have a backbone of a you know, basically a brand with a strong solid content strategy that's sustainable. Man, it's like, just thinking about the possibilities. So it just boggled my mind. It's like, like, as a creative, that's so much power. That is a lot of power, man. I mean, it's like, you can pretty much become your own little studio. People are doing product placement deals, getting money for short films from companies. That's a studio right there. You know, go go down the street to a mom and pop show. Hey, if you give me this much money, I'll feature your chips. And this your film will take care of you. You know what I mean? I can I can guarantee you this many views. You can look at my numbers. I'm not selling you want to wish I got stats, baby. That's a studio right there. Yeah. People I mean, people like numbers. You know, they love numbers, they breed they find you when you have numbers believe they reach out because they're like, oh, man, it's some smelling good over here, man. Let's talk. We don't get to coach him through nothing. You know, it's like, we can see he's got it going on. Or she or she whoever, like we can see it. We don't have to guess nothing. You know, they don't mind throwing a little money your way when it seems like you know how to generate it without the money on top of that. So. Um, so yeah, like that. That's not a far off. Prospect either, you know, becoming your own little studio and working product placement, especially with a strong brand. You know, I mean, it everything is easier with a brand. Basically, everything. In my opinion, everything is easier with a brand. So artists need to really be focusing on. And I know some of them, they hate the term brand, you know, oh my god, as is my, okay. Build your name. You want to sell a painting? Make sure people know your name. If you want to look at it that way, you know, but everything is easier when you have a name.

Jason Buff 1:18:39
I think when you tell people about branding, their first thought is like kind of used car salesman. And then you you say, you know, Salvador Dali is a brand. Ernest Hemingway is a brand. It's like you, you think about them in that or Steven Spielberg or whoever, you know, those are all, you know, brands.

Darious Britt 1:18:59
Yeah, their personal brands created other brands. Exactly. And there's a I think people get marketing and branding. confused too. So there's, there's sort of a difference between marketing and branding. So branding is an umbrella, it includes a lot of stuff, branding you can do when you don't have something to sell, whereas marketing you have to have something to sell. I think the easiest way to look at it is when you market something, you're selling something, you know, whether it's discounts or whatever, whatever you need to do to get somebody to buy something that's marketing, but branding happens before you have something to sell. It happens while you're selling it. And branding is what's left over after you sold it. So if that used car salesman, you go and you buy a car, but the car is a lemon. Well guess what? His brand is going down the toilet, because I'm not gonna buy a car from him again. His marketing worked but his branding did not. He said I'm saying so what's left over after I bought it is a bad taste in my mouth and a lemon car. I don't want nothing to do with that guy. No.

Alex Ferrari 1:20:01
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Darious Britt 1:20:10
But if he but then he could salvage his brand, though, after he sold me that car. So if I were to contact him say, yeah, the car is a lemon, he screwed me over. But then he's like, Okay, well, you know what I'll do? I'll do this, I'll do that I'm sorry to hear that will take care of you. Well, guess what, Nautilus brands a lot stronger, he made a mistake, but he rectified it. So now now my rapport with him is good. He didn't make any additional money off me now. Right? He didn't sell me anything else beyond that. So that move he made after he already made his cash. That was a branding move. The way his relationship with me is, that's branding. So now I can go and evangelize his name. Because like, Man, I bought a car, I thought I was done. I told him and he fixed it, he took care of me. Now his brand is strong, you know. So with artists, I think they really need to embrace the fact that when you talk branding, that is a lifestyle, that should always be going on. Because you can be building your brand, even when you have nothing to sell. Like what I'm doing on YouTube, I'm building my brand, but I'm not selling anything. Well, if anything, I'm just selling myself, I guess and sharing information. But I'm not like pushing anything to an audience for a transaction. But that is branding. You see what I'm saying? That's not your marketing yourself yet. But that's branding. I'm giving them an experience, I'm giving them value. And it's not related to selling anything. But when I have the movie to push or whatever, and now we're getting into like pretty much straightforward marketing. So I think when people kind of realize there's a distinction there. And branding can be very personal. When you build your personal brand, that can be a very personal thing. It doesn't have to be like, Oh, I always have to like push my products on them. No, that's marketing. If you look at branding, it can be just sharing a tweet that has nothing to do with anything, you know, just hey, maybe this will pick your day. That's branding, when I scroll through my Twitter feed. And Paul makes movies talks about when he went to Italy with his son, and they did this. That's branding, even though he's being relational. And he's just talking about what he's doing in life. But that's branding, because now I get to know Paul a little bit better, right? He's not selling me anything. But that is a branding move there. He's giving me a certain expectation of a certain experience from him. I can expect movies, but I can also expect them to just be a human being, you know, a guy will get a bear with Right. So. Um, so yeah, I think I hope that makes sense. That wasn't confusing the way I explained it.

Jason Buff 1:22:42
I hope that well, it's I mean, it's a complete confusing topic, you know, so I think you're, you're only helping, you know, make it more clear. But I mean, when you think about the brands that, you know, you know, typically we think of, I think logos and you know, like Nike and Starbucks, and all these other brands that are all around us. But if you if you dig a little bit deeper, it's like, what do those things, you know, the Nike swoosh doesn't mean anything, but we associate it with a lot of things, you know, and that's the branding is like the connection we have with certain things. And it can be anything, you know,

Darious Britt 1:23:15
Yeah, it's almost like a theme in a movie, too. If you think about it, like a movie can be, you know, the plotting and everything that you see, but the theme is more about what the movie represents. And that's more universal. And when you talk about a brand, that's a lot to do with a brand is what is the universal thing that you represent, and me as a YouTuber, and as a filmmaker, I represent empowerment, I want to empower other filmmakers. And I also want to show them that you can do it too. And also, as an African American filmmaker, I want to show other minorities, hey, you can do it too. I want to be an inspiration for YouTube. Now, even though I'm not saying that directly in every one of my videos, but the value that I'm giving makes that obvious. So you can say that's a theme for my content strategy. Even though when you look at my content, I'm not saying any of it, but the theme is there I represent, you can do it too. We can all do it too fresh out of film school dropped a lot of money on a movie here I am. Like, let's do this together, you know, but, um, so, but it's clear what I represent, right now. You know? And that's the same for any other creative out there is I think that's also getting in terms of like, basically what value are you offering people? It's kind of that question, you know, when you're talking about your brand, it's or your branding strategy. It's not just reaching out to people, but it's like reaching out for what what are you giving them? Why should they follow you? What experience are you giving them? You know, are you just going to retweet a million other people's tweet To not generate any content of your own? Or are you going to generate your own content that they can't find anywhere else? And what is that content? What's the message behind it? There are some people out there that they have a, you know, they've got a brand, but it's a very negative brand. Like there's somebody, all they do is rant on YouTube. But guess what, they bring back a lot of negativity, too. So it's like, branding is not just building your name, but for what, for who? What's the value? What's the experience you're giving? What's your reputation? You know, Apple is Apple's kind of associated with quality. Whereas, you know, like a used car salesman, who is a schmuck while his reputation is going to be Hills sell you anything to get your money, he'll sell, you know, snow to an Eskimo, he's just after the after the money, you know, well, okay, well, that's his value. That's what he's offering me. I don't want anything to do with that, though. But

Jason Buff 1:25:51
You know, what's funny to me is like, all these different YouTube channels that have sprung up that are people, like, for example, it'll be a guy just watching a trailer. And that's the whole thing. And experiencing that, and how we've kind of changed as a culture that that's like, people are connecting to things by watching other people experience, something like that, you know, and now you've seen all these other people start having videos of people just watching like the Star Wars, you know, trailer and stuff like that.

Darious Britt 1:26:23
So there's a huge value in there, now you get kind of into the X Factor of YouTube, which I think is pretty much the X Factor of anything. And that's if somebody has a watch ability to them. When you talk about YouTube, you're talking about a platform that was literally founded on a guy who could turn his camera on when he goes to the grocery store, and just talks about whatever he's doing. It was founded on amateur vlogging, pretty much, hey, here's a platform where you could just make a video and upload it about what I don't know. I mean, but you can do it. So you have a whole sea of people who are just like, okay, cool, I'll just turn this camera on and just do whatever I feel like doing. So the relational connection that people make is very much, Hey, I like you. You're cool to watch. I just like listening to you talk about stuff. You know, it's just that X factor, are you watchable? Are you somebody who I could just spend five minutes, watch talk about nothing, you know, or what bothers you, or what annoyed you today on your way to this store, you know, like, so when you see examples like that with people watch trailers and all that for every one person, you see, who can pull that off, there are 1000s of people who could not pull that off. So

Jason Buff 1:27:39
I always feel bad when there's like, the guy who's got you know, who's doing the same thing is the guy in the video above them. And the one guy has like, a million views, and the other guy's got like three views. And I'm like, oh, you know, I'll do your video, you know,

Darious Britt 1:27:51
There's some other writing on the wall that you, you don't see too. And that's the guy who pulls all those views, who seems to be doing very easy things. But most of the time, these YouTubers who are raking in the big numbers and all that they are combing and studying the platform. So if you look at their channel, and you try to do what they're doing, you see the writing on the wall, like, oh, wow, like what they're doing his very smart, like they're not make, they're not just cranking videos, there's a strategy there. You know, some of these YouTubers, especially the fashion, you know, industry, ones in the movie, like they have a timetable, you know, they have to be the first person to put out a review or whatever on it before anybody else does. They gotta be able to crank it out. And it's got to be quality. And like, there's a lot of stress there. Whereas people who don't understand how the platform works, they might just be like, oh, this person just made a makeup review on this thing. So I could just do that. And they see the upload date. And it's just some arbitrary upload date. They don't know that, well, that makeup thing was released two days ago, or a day ago, and then their video came out the next day. That's what you don't see. So they raked in on all of those views, because they were the first person to be talking about it. The second people were looking for it. So there's things like that, that, you know, if you're not looking for how the platform works in studying it, you're not going to see that so do you it's like, oh, they can just talk about nothing. And look at all the views they got. Yeah, you're not seeing the strategy. You're not seeing the knowledge of you know, understanding how to make these things work for you it so you see what I'm saying? Like there's more to it than just cranking out things you know, right? It's the same thing for the filmmaking tips thing like I learned the hard way. You need to build a foundation of entry level videos for people to access you then you can branch off into the more complex complicated topics. Once you have the entry level foundation made and lead first so then they can find you and then you can lead them off into other places they did not even know they want Ready to go, but can't do that if they can't find you.

Alex Ferrari 1:30:04
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Darious Britt 1:30:14
So, you know, there's a lot of things like that that need to be understood and again harkens back to that conversation with the filmmaker, it's like, Hey, if you're in film school, what you need to be spending a lot of your time on is learning how to be an effective blogger, you know, or learn how to be an effective YouTuber, you need to spend a lot of time on that, because it's very empowering. And in terms of, you know, marketing and branding, like there's nothing more powerful than that right now, to be honest with you, this short of just having billions of dollars to just plaster your name everywhere. Maybe Maybe that's more powerful. I don't know. But

Jason Buff 1:30:53
That's the old school way.

Darious Britt 1:30:54
Yeah, in terms of not having any money, which is everybody's problem. You know what I mean? Like that, that needs to be first and foremost, because then all your little short films, you make all the little projects you do, you can be building your audience the whole time. Going asleep, I go to sleep, I wake up, I got 50 more subscribers. Like, once you get that machine working for you, it's like interest on money. You know, like, once you get that money put away and you've built it up, and you get that snowball rolling, then after a while it rolls itself almost, it just gets bigger and bigger and bigger. And it's the same thing for having an online presence, you got to build up a content catalog, you got to build up your name, you got to build up your strategy, you got to build up your own workflow, so that you can be efficient at it and make it easier on yourself. But that's something you got to work at, you know, and get better at, there is no press a button, I just got to make this one video and it goes viral. Don't even get me started on viral.

Jason Buff 1:31:56
Kind of want to get I want to get you a little started on viral. So just give me Tell me what you think

Darious Britt 1:32:00
Viral is not a strategy you can build, you can't build a model around viral. You know, now you can build a model around solid content and understanding how to get yourself found and then should a semi viral video come out of that great, but you can't plan on viral and there's way too many people who just think they have a viral web series concept or a viral video idea or whatever, and she's going to get them out there. That's erroneous as all hell. And another big thing about it is yeah, if you did have a viral video, awesome, but guess what people don't subscribe to viral, they subscribe to a catalogue of content. So if you had one viral video, and two other videos that got like 12 views, they're not going to subscribe to you. They're going to be like this one thing. You may it was great. But then all the other stuff in our past, there's nothing else to watch. There's no reason to subscribe. I already saw what he had to offer. That's it. But if you have a semi viral video or a viral video, if you just get, you know, out of this world lucky later on, but you have a catalogue of content to hook them where they saw that one video and then they go down the rabbit hole and you got like 40 other videos and they just get lost watching you for like two days. That that's a strategy. So viral viral is not a strategy. And I see way too many people trying to bank bank on viral like, I can't make a living off viral even if you're relying on AdSense or something like you can't, you can't make a living off of viral you know, nor can you reproduce it. That's like saying every film I make is gonna get into Sundance. I mean, how unpredictable like, you know, I can't bank on sun, oh, I'm gonna make this movie and it's going to get into Sundance and guess how many people's dreams have been crushed? operating on that model, right? Not to mention trying to reproduce that it's just unrealistic. completely unrealistic. Yeah. And that's a very direct that's a direct parallel. That's like trying to just want to move again to Sundance okay. Right, like you honestly have a better chance of winning the lottery than getting into Sundance if you have no names you pretty much have a better chance of winning the lottery. When you when you really look at the numbers I did a video just breaking down like the numbers and what you're actually competing with it's I don't know how I I honestly don't know how I even considered that yeah

Jason Buff 1:34:32
Yeah, I don't even look at that as like a possibility you know when I'm when I'm going through like the marketing plan for a film. It's just so completely remote especially now you know?

Darious Britt 1:34:45
Yeah, well, there's way more to it than there's way more to it than a Sundance is a marketplace those times your fest their marketplaces with brands to protect so everybody moans about oh, they cover Paris Hilton when she walked down the street. Bye Yeah, there's this little film plan there. They didn't get no press. Okay, but they need buzz, period. That's what it's about like, was launched his careers, not films. You need a good film to get the buzz. Yes. But there are a lot of great films that don't get buzz. So they're not they're not mutually you know, synonymous and there are bad films that get buzz and careers get launched. So it's the buzz that launches you Tarantino. What launched him was the buzz. Yes, he's very talented, but Reservoir Dogs and like that could have came out and not garnered the talk that it had. You see what I'm saying? Like, it's, it's the buzz and the people talking that gets you watched? You know? Yeah, I'm not discrediting a good movie, you have you guess make the best movie you can like, but it's not the movie that's gonna get you there. Like there are droves of great films out there right now, that did not get buzz. But you'd be like, Man, this is a really good film, like, how come like what happened? Like they played Sundance, but then they just fell off the map like nothing happened? Yeah, well, because they didn't get any bus. Like,

Jason Buff 1:36:17
You see that a lot. I've actually talked with some filmmakers. And they, you know, I watched their films, and I was like, wow, you know, this was really good. I don't know why. Why didn't I ever hear about it? You know, I just happen to click on it on Netflix or something. And I got in touch with them to do interviews, and I'm like, wow, you know, I'm surprised that this isn't on like everybody's top 10 list for last year, because this was an amazing movie. And they just like, the marketing just never kicked it. I guess what happens with a lot of these films is they, you know, they sell them to, in the first place, a lot of these films aren't made by the director, they're made by a producer and a production company, and they don't, you know, they don't really have anything to do with it. But, you know, it just amazes me how, you know, these movies just like disappear. And there's all these horrible movies that are like, well, you know, marketed and people know about them and everything. And just like, you know, hundreds of movies go under the map all you know, every single year.

Darious Britt 1:37:16
It's about that it's about that buzz, man. It's important. And that kind of goes back to that big question of what, nowadays in order to survive and to thrive as a creative, you can't just be a creative anymore. You have to be a creative entrepreneur to thrive. Yes, there will be those rare cases where some people punch through using the old model, yeah, that'll always be around. But guess what, you cannot rely on that. Or else you'll just end up in the sea of people who are not making it and not thriving. For every one person who makes it during using the old model three is like, hundreds of 1000s of people who didn't get anywhere trying to do that. So you can't bank on that. But what you can bank on, is taking the keys to the car and driving yourself around. You know, like, you can bank on building up your foundation of knowledge on how to market yourself, how to brand yourself how to use micro content, how to leverage micro content online to get yourself bound, you can bank on that. As much time as you spend learning that it will repay you back in spades. I mean, it's not that hard to it's really not that hard to figure out. I'm not gonna sit here and tell you like, oh, yeah, it took me so many years to do this. And oh, man, yeah, really cracked out when Good luck finding it. Because I found it. I'm not sharing it. No, I'll share everything. Because it's, it's not that hard to, to figure it out. The hard part is doing it and being consistent. You know, but once you see the rewards, that's even easy. You're like, oh, man, like, Man, I want to do this more. You know what I mean? Like, wow, like I'm reaching people who I've never met before, but, but you can bank on that, that's a skill set that you can bank on. You know, and once you have that skill set, it's only a matter of time before you punch through only a matter of time, even if it's a slow start. You know, like my first first year on YouTube, it took a year to get 5000 And then the next year, my second year mark, I was at 50. But like once you roll that snowman, you know, once you roll that snowball, and get it working for you, and you get better at it too. You're always learning, you know, that you can bank on. You can bet the farm on that because even if it takes you a while to find out what works for you specifically, you know, because not everybody's different. Everybody's gonna have their own model and things they like to do and not like to do and there's a lot of experimentation with it, too. You know, I'm always experimenting on my platforms you're gonna hate. I haven't tried this tweet out or I haven't tried this or maybe if I read these quotes at this, you know, you're always experimenting but you get Better edit, the more that you do it.

Alex Ferrari 1:40:03
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Darious Britt 1:40:12
But, you know, once you do it, it's so empowering because you don't have to rely on anybody else man. And time is on your side at that point, because as time goes on, you're only gonna get bigger and bigger and bigger and bigger. Whereas with the old model, time is against you. As soon as you're hot, you got to have something else going on, or else you fall off the mat. Or if you're away for too long, you fall off the mat. Time is working against you, they're because they're you're not prolific, you know, you come out for a little while this big project, and then you go away, so you got to come out real soon, or else you call down and people forget about you. But when you live the marketing lifestyle, and you understand how to leverage micro content, and you spend time doing that, and you build that foundation for yourself, and for your creative efforts. Time is on your side, then because as time goes, you're only going to be making more content, you're staying prolific, even if it's not these big projects back to back or whatever. But the micro projects are going to get you just as far if not further, because there's a strategy behind it, remember is like, Okay, if I make this here, and I know that I can get this traffic, I make this I can get this track, you're planting seeds all the time. So time is on your side, you know, you're only going to get bigger and bigger and bigger. So So yeah, that's way more bankable. And that's something is free. Yeah. That's the other part. It's free, you know. So yeah.

Jason Buff 1:41:46
Let me let me ask you, you know, we're coming up on an hour and 40. So I want to respect your time, even though I probably haven't. What is your current like, knowing what you know now? What is the current status of unsound? What are you doing with that now,

Darious Britt 1:42:06
I'm still figuring out the best way to release it right now. And it's been this way for a while. I, I am more inclined to release it for free on YouTube on my channel where it's under my control. And I can use it as a branding effort to build and foster more community for filmmaking. Because to be honest, if I were to throw up a paywall, yeah, I'd probably make some cash, you know, but I don't think I would recoup everything we spent on it. And I think it would be a horrible oversight in terms of branding, because remember, your name is way more important than your creative works. What I do now has got to foster and lay the groundwork for the next projects and the next projects. So if releasing something for free, it's gonna put me in a way better position later on down the line. I'm way more apt to do that, because it's doing free stuff that's got me where I am right now. So that's not to say, I'm not gonna monetize themselves. I am. But right now, the strategy is to release it on YouTube for free, do a huge campaign behind it. And I will probably do Facebook ads on that, because I'm not trying to ask people to like the page, I'm just trying to guide them to see the movie for free. And I'll probably get a hold of every mental health community, across America over other countries spend a lot of time pushing it literally because I can push it for free. I can't push it if there's a paywall in the way that I want to push it, you know, and try to get a huge grassroots movement behind it and collect that viewership. And we're still going to sell like blu rays and maybe other ancillary products, I'm still going to probably set other price points, you know, maybe you can talk to the filmmakers for this amount of money or whatever, you know, because you do need to cover those bases. But if I get A a huge viewership with no paywall, the conversion is still the same. I'm still getting the one to 3% conversion as far as transactions are concerned. So if I get 10 million people to see unsound over the course of three, three years, that 1.2% conversion is still there. Whereas if I got the paywall up, he said, I'm saying, and I'm only able to really reach so many people, because I've got that paywall up and I'm only getting I'd rather get one to 2% of you know, transactions off four or 5 million impressions of seeing a free movie and getting hooked up for one seeing a free free movie. That's good. You know what I mean? Right? I would rather bank on that than throwing up a paywall and only getting like, you know, like 700 transactions. Yeah, you know, and plus in terms of of branding and building your name and community and all of that I can go way further if it's free because I can engage my audience. You know, I can answer comments, I can do all of that. Build that personal connection with them that relational connection with them, I can do that if it's free. I can't do that with paywalls as well. And plus, if you were to see it you like it, guess what you could do? You could just email your brother link boom, Hey, I saw this movie. It's great. It's about what we go through our man you got to see this boom, now he can see it in Texas. Everybody can see it all at the same time. You know, so it's just there's way more way more flexibility way more power and in the conversion rate still say not to mention if I throw the paywall up, right and then you know, people get it, guess what's gonna happen anyway, torrents it's gonna happen anyway. It's a thing. Like, you can't fight it like it's going to happen. People will tell me now they're like, Oh, I saw the trailer, I'll be honest, I looked and tried to see if I can find a torrent. Like, there's no way. There's no way to you, I can't tell you how to people. So yeah, I'll be honest, I looked for a term couldn't find it when to come out, you know. So it's like, for free anyway, man, they're gonna kill it anyway. So I would rather make the play to build the connection with them so that if they buy into me as a creative, they'll want to give just to support me at that point. That's kind of like falling into the Louie CK model. Now, it's like, people want to support good work, and people that they are vested in. So if I spend more time working on that relationship with my audience, as opposed to the transactional benefit of them, then the transactional will come anyways. Because people will donate just because they want to support you at that point, you know what I mean? So, so to me, that's a much better play. And of course, I have the advantage that I kind of built what I've built so far, so it gives me that option. But even if I hadn't done that, looking long term, having it up there for free, is still going to be way, because it's still gonna garner more views and views beget more views, right? It's like, the more views it gets, the more views it's like, it will become, you know, it will get its own place where, where people will know about, I'll just put it that way. And it's very niche to with the mental health community. And I know that we hit that pretty hard. I mean, blood, sweat, and tears to make sure we crossed every T and dotted every i. So I made sure that it's good. You know, I know that it's good, right. So now it's just about getting it to where it needs to be getting it to the audience that it serves. And I want it to be a, I want it to become a bedrock of the mental health community. And if I release it for free, I can do that, where it's like, we can show it everywhere, they'll still want to buy a DVD or Blu Ray just to own it and have a quality version of it. Like the communities would still buy it when you're talking to organizations and stuff, they'd still want to buy it. You know, so I don't think I'm sacrificing. You know, my stake as as far as sustainability, if anything, I'm bolstering it because it's a long term play that we're making. It's not the short term. And also, we're selling other things at other price points, probably when we do it. So do you

Jason Buff 1:48:26
And stuff like that?

Darious Britt 1:48:27
Oh, yeah, probably behind the scenes, where are they now all that stuff. And then the other things that I'm going to be advertising within are myself as a brand, you know, like, by then I'm probably gonna have the consulting up. So that's something else kind of like what Scott was talking about, where we have to change the way we view our films. And this is not the first time I've heard about it from a number of other people, some in the music community to or they were saying, you know, the smart people, they make music to sell stuff. They don't make music to make music, they make music to generate business. Because with the business, they can afford to make more music. And it's the same with filmmaking, it's like, if you look at your films, as a way to generate business, then you can afford to make more films, you can be sustainable, but if you don't think of it in those terms, you don't think of it as an entrepreneurial venture, where you need to make income, then you're not gonna make any income on I mean, it's like that's it. I mean, it was a spin a good run, guys, you know, that fun, will be paying this debt back for the next year. I mean, like if you're not thinking of how to monetize what you're doing, or at least how to build a better position in terms of branding, where you can at least monetize your brand, because even after unsound is out and you know, we're still monetizing what we can for that because it will be monetized even though we're releasing it for free. It will be more on it ties though.

Alex Ferrari 1:50:02
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Darious Britt 1:50:11
Just not the initial free seeing of it, but I can monetize myself as a creative because if it does well, and I'm saying I am offering script consultation for feature film scripts, I've already vetted myself online as far as understanding that stuff, you know what I mean, but to have a body of work that supports that I know what I'm talking about, aside from the vlogs, with film festivals, people would pay for that. So because of that I can monetize other things that are not directly the movie to you said I'm saying. So I think as artists, we need to realize that I mean, Hollywood's doing it, it's no secret that they're selling all that it's not a secret, like, yeah, the movies at that level there. Yes, their movies make money, but they make 10 times more on everything else, and all the licenses and merchandise, that's where they really make the money. You know, so yeah, as creators, I think we've really got to start looking at it in those terms. selling ebooks, anything like but, like, seriously, like, you can make a lot of money. If you if you think outside the box in view your film as a way to open the door to the store. You know, like your film is not the store it it opens the door to the store, like you've got to have other stuff to sell, you know, or else it's just not sustainable. I mean, once you sell the film, and that's all you're selling well after that's done selling, I mean, that's it, you got no other transactional power, there's nothing else you're offering. But if you've got other things at other price points, and you have a brand and you're monetizing that brand, and you're you know, now that's sustainable. Now you've got some transactional power, you've got volume. Now, you know, there's other things that you're moving aside from just the film. So

Jason Buff 1:52:05
Yeah, that's one of the really amazing things I got out of Scott, we did an interview for the masterclass we did. And, you know, Scott and I were talking and he's, he's got a really good presentation on marketing and film marketing. And there was a point in the conversation where he just kind of blew my mind. And it was one of these TED Talk moments. And the basic idea was, you know, he was talking about how a cup of coffee costs like, you know, four bucks, and people have the expert, and you know, how much money went into creating a cup of coffee, you know, probably a couple cents, or like a shoe or something, you know, and then you look at a movie, and you'd have the same price point expectation of what a movie is supposed to cost. And now it's gotten to the point where Oh, movie costs about four bucks, maybe more or less, whatever, nine bucks, and how much money went into making that movie. And we're talking 1000s and 1000s, maybe millions of dollars, and he kind of talked about the concept of saying stop thinking about the movie as the end product and start thinking of it as a advertisement for a product that costs $100. Oh, yeah. So look into the film is like the film isn't the end product. The film is basically whether it's a what, there's something that the film, there's, there's something beyond the film that you're selling. I guess Star Wars is the best example of that. It's like, you've got 100 different products that are being sold based on the characters in the movies and everything you know, and Star Wars makes so much more, you know, billions of dollars off of the toys and everything. And there's just different levels of that.

Darious Britt 1:53:44
Yeah, that's very true. And also, also that cup of coffee, you know, that coffee shop, they can keep selling that cup of coffee for now until the cows come home. But a film has has a shelf life like that. Yes, there will always be a bottom line figure, you know, so like after the theatrical after everything's all done after the hype assault died away, and then maybe four or five years past that, yes, there's still if you're lucky, still going to be on an independent level anyway, there's still going to be some kind of like, base number of transactions that you can bank on, you know, if even though it'll be small, but with coffee at a coffee shop, they can still keep that volume of transactions going indefinitely because they, they're generating a product that doesn't have a shelf life. You know, there is no one cup of coffee that's popular now. And then, three years from now, no one ever wants that coffee again. You know what I mean? It's like, yeah, oh, I had that coffee. Already seen it, you know, that doesn't exist for coffee, like shelf life for that like coffee. I had that yesterday. Yeah. It was definitely a shelf life before. It's like okay, what's your next film? You know what I mean? Like, I've seen that one already. I don't need to see that same film 100 times. So so that's another aspect of it too. Which I think one the doors to the store are open. You need to have a lot of other stuff to sell them on. monetize as much as you can. So that way when that shelf life fades, you've gotten enough out of it to keep what you're doing sustainable and move on to the next project. Not to mention, if you're thinking about branding, which, as a creative, everybody should be thinking about, you can monetize your brand. It doesn't always have to be the film, you know what I mean? Like, there's a lot of people I know, they make money, just doing guest talks, doing tourism, guest talks, you know, writing eBooks about themselves consulting, and those are mainly craft related. But I think, you know, if you build a strong enough brand, you can monetize public appearances. I mean, just look at reality TV stars, man they're getting, they make money, just show up to clubs, and they will show up to the club. I mean, that's a different space, that's a different social space, but they're monetizing their brands in other ways. You know, it's like, once you in that, I think that's another reason why it's important to build your brand too, because that is something you can monetize as well. So when you're in between movies, and you're still, you know, getting what you can on the last movie, in terms of billing and sustainability, there's something else you can be monetizing on your way into the next one. So but you can't do that, if you're not thinking in those terms. And you're just thinking of, okay, I have this one product, gotta sell this product. You know, let me make 100 Facebook posts on this product, you know, all my friends and family, like everybody come out, and let me tell all your friends and it's like, okay, you know, but once that's done, man, you're back to square one.

Jason Buff 1:56:25
So what would you do? If you like looking back at unsound What? Are there any mistakes that you feel like you made? Or is there? I mean, aside from thinking about Sundance, and things like that, are there any big kind of lessons that came from that? What was your first feature? Right? Yeah. Were there any kind of lessons that you learned that you would maybe not do on the second film,

Darious Britt 1:56:45
in terms of like craft and storytelling? I think I learned so much making on sound that I wouldn't be where I am today, had it not been for that. So I don't think there are mistakes I wouldn't have made. But if you're talking like that, I mean, didn't you learn from Yeah, of the business side of it?

Jason Buff 1:57:02
Yeah. I mean, whatever.

Darious Britt 1:57:03
I think going into the next film, I'm more prone to look at the marketing side of it, and what I could sell in terms of ancillary first, before going into the film, and if I can do product placement or something, I'm going to look at the business of what I can generate with the film first, and I'm not going to I'm probably not going to do with drama, genre or drama. Next, I'm going to do something that is easier to sell even on the online space. I feel like genre films do better. But again, that's looking at the business first, you know, and once I kind of work that foundation out and that strategy out, then I let the creative guy out and say, Okay, here's your framework, let's make something out of that. So that way, when you do all the creative stuff, and that's over and you made the movie, and it's done well, now, the business side of it has already been worked out, you already had a strategy for that, you know, and hopefully you've been marketing and making micro content along the way. So you're still building your audience, I plan to keep doing that as well. But yeah, like, for instance, to give you an example, like I've had an idea where have a character, I'm not given the bare bones of the story or anything, just the marketing side of it. But I would pay attention to what the character is wearing, and see if there's a thing I can work out where I can get custom glasses made, or something that the character wears. So that way, if it hits, that's something I can monetize.

Jason Buff 1:58:26
That's, that's really interesting. I never thought about that.

Darious Britt 1:58:29
That's all they do with all the other movie. That's all they do, you know, like, get a jacket, something emblematic that when you see it, oh, I know what that's from so that you can monetize that I pay way more attention to what the characters are wearing locations, even if I can get a location that I can control, then, you know, I've had thoughts of like, Okay, what if I could set it up where I could, if it's a property or something, keep that property and set it up almost like a museum. So people can if you're in town, you can drop by the location, this movie was filmed in, you know, like, that's a little further down the road, because that takes some capital to secure. But, I mean, these are things that's like, the ideas don't come unless you're thinking of how can I say, What can I sell, I need to build my ideas around things I can sell, you know, I probably keep a lot of track of like the production and how it went. So I can make an e book about it day by day, make a diary eBook about it. Make a ton of behind the scenes content, so I can sell it in packages, probably do a tour and just rent the theaters outright. If I'm at that level, just do the tour and rent it outright. Don't even worry about going through anybody else's anything because we'd have enough of a poll on social media to probably want that and then do a touring model kind of like what bands do because they make all the money on T shirts and stuff anyway, just bring ton of merch you know in charge, like the ticket prices on the heads will have to be a lot more because we're buying it out right.

Alex Ferrari 1:59:58
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Darious Britt 2:00:07
But if you're, if you're doing a tour, and you are showing the film, and you have somewhat of a brand already, people would pay money to see you in person, you know what I mean? Like, you can make an event out of it, it's like, no, you're not just going to a theater, we're going because he's there. And the cast is there, you know, set up red carpet deals and pictures and have a whole Instagram session where you can take pictures with us. But again, I'm gonna, I'm in a little bit of a different boat, because I've gotten a little snowball already. And by the time I even get to that point, it's going to be a lot bigger. But I don't see why any, anybody else can do what I'm doing. I'm not doing anything special. But that's what I would be looking at how can I monetize everything else but the movie like, because literally, like you got it? What else can you sell, other than the movie, the movie is great, but I mean, you know, your, you'll never make everything back off that price point, you know. And on top of that, if you do hit, and you do get that little phenomenon, you know, the semi viral whatever, whatever, man, if you had your ducks in a row to monetize that look out, like, because then that is the hugely now you've got steam, you got marketing, because if you've been branding yourself and doing all that, so now you got numbers, because you know, the numbers go up, when you get something that hits and you got money in your pocket, you know, it's like you got you got options now. Whereas if all you're thinking about is a movie, and you know, I mean, I don't know, it's just very confining. On top of that, you're not even thinking about your personal branding, you know, and building your own name up and micro content. So it's like, without if you took the personal branding off the table, as far as your online presence and micro content, and you took the entrepreneurial, you know, you need to sell things at different price points other than the movie, and literally all you had was the movie, you're dead in the water, completely dead in the water. There is no sustainability in just a movie, just like the music industry. There's no sustainability and just making songs, the only difference with them is they can tour like they have a tour model. There's a whole community built around that where it's somewhat sustainable, where people can bring you to their city, because they've heard about you that that doesn't exist in film there. There is no culture built around the film circuit. It's literally you going out and doing everything. But with touring, you got promoters and all of that, who are like, Hey, can we make this much money, I'll split this with you. But they it's in their benefit to have their ear to the street to see who's doing well on circuit because then they can bring them into town that doesn't exist in film. So you know, so they have a little bit of a leg up there. Because they can just monetize their personal performance, which they do all the time, you know, especially when they get higher up there and they charge 10 grand for a show here five grand, whatever, you know, but you build your way up, but you can't bootleg of a live show. Like,

Jason Buff 2:02:45
Yeah, and you see that more lately because music has become so much cheaper and people aren't buying, you know, CDs like they used to. It's like people really they have to tour that's the main way they're making money now.

Darious Britt 2:02:56
Yeah, exactly. So yeah, that's what I would be, you know, going into the next projects, you know, what I would be mainly thinking about is thinking more of a store model, the film only opens the doors to the store, you got to have stuff on the shelf to sell, you got nothing else to sell, you're dead in the water, you know, and just thinking of it in terms of creating an experience for your audience to like, sometimes I think people there's this bad connotation that comes with artists making money, you know, which I really don't, I really don't appreciate it because it's like, oh, you're an artist, but you're thinking about making money first. Okay. Yes, I am. Yes, I am. Like, surgeons can afford not to think about that because they just make enough money inherently in what they do artists. Unless you're thinking about sustainability, you're not going to make a dime. And guess what if you can't pay your bills? You can't afford to be an artist. Everything costs money. I can't tell I can't tell the electric man Well, I didn't sell on today. So can we just hold off on that bill till next month? No. You know, you need you need a camera to go shoot to be a filmmaker. Well, canons getting paid. You got to submit the film festivals to get the film screen film festivals are getting paid you got it you need screenwriting software. So you go by final draft final draft is get everybody else is getting paid but you

Jason Buff 2:04:15
Yeah, you know it's strange that kind of like cuz I've been around that mentality. But filmmaking is so based on money. You know, there's so much out oh, you know, even talking about like box office, you don't have anything any other industry where you know exactly how much movies are making, you know, and there's so much emphasis on Oh, well, it costs this many million to make and it made this many million and, and yet indie filmmakers kind of consider it kind of uncool to like talk about, oh, well, I'm trying to make a profit off of my film or whatever. You know,

Darious Britt 2:04:48
The ones who think it's uncool are the ones who don't get to keep doing it. Because if you don't want to think about it, man, you're not going to make it. You know, worse yet, if you hand the car keys to somebody else, guess what they're thinking about their thinking about how to monetize. And that's why usually when you do it, you don't see a dime, it goes to them first. And now you get into all the ethical stuff to you know, but it's like, you know, if you're not thinking about how to make money with what you're doing, you're not going to make money. And this is not just true of films, this is true across the board is true with music is true with painting and fine art is true with YouTube, there's a sea of YouTubers. I mean, there are only so many people on YouTube who get the volume to live off of AdSense and live well. Off of AdSense. There aren't that. I mean, that's, that's not a very big pool. Now, if AdSense is only a small piece of the bigger engine, and yeah, it's a substantial amount if, if it's a part of another way of making income, sure. But most of the people who build a business model around their YouTube, they do well, they do just fine. Because they're, they're generating business with their videos. The videos are only opening the door to the store. So they do fine. It's all the people who are like, Oh, I'm not making enough views to make money on youtube sucks. This is I'm making Why should Google make well, they're making money, they're doing this to make money. You know, if you're in it just to be creative, and you're not thinking about how to monetize your own stuff, that's your fault. I mean, like, no, that's on you. I mean, there's a ton of ways to monetize what you're doing, you're just choosing not to look at them. So yeah, I think that's, that's a harsh lesson kind of, too, you know, like, you really got to think about how to, to do what you're doing. And you got to think long term like, because let's face it, man, like life happens. Emergencies happen, you know, cars break down, laptops die. If you don't have if you're not generating income man, like, that's where it stops. Yes, stops right there.

Jason Buff 2:07:09
Yeah, I think it's, you know, but the next generation, it's funny, because my, you know, I have a seven year old son, and he doesn't care about TV, and doesn't care about movies, what he cares about is YouTube. And he sits there all day, well, not all day, I'm not a terrible parent. But he watched his, like, Minecraft videos, and it's just these guys, you know, sitting there playing Minecraft all day. And, you know, they have like, three or 4 million views. And that's the new generation, you know, that's, that's what he's going to grow up with, he's going to tell his son, you know, that's what we used to do when we were kids is we would sit there and watch YouTube videos all the time. So, you know, a lot of us that are the older generation are just rushing to try and figure out kind of how things are working now, you know, because I think that happens with every generation is just, you know, something, you know, for the generation in front of mine, they didn't know what the internet was. And then people started using it and doing things with it. They never even thought of, you know,

Darious Britt 2:08:06
I think this is a this is a change that needed, like the whole landscape is changing. But I think it's for the better. There's a ton of growing pains, but I think the old system was broken anyway. Like, it wasn't. It wasn't the business wasn't structured in a way where it was democratized, like it was very much based on appeasing someone who had money and resources and connections. You know, like the classic Hollywood, it's like, in order to be a star, they had to just like you and pick you. You had no control over getting yourself out there anything and they molded you into what you wanted. You know, back in the old days, when Marilyn Monroe and all them, you were just a puppet. So if fame and fortune came to you, well, you literally were just lucky, literally, you know, and then, you know, when you migrate into just the 90s You know, like it was becoming democratized. But there was still a lot of aspects of it, that were locked away like communication, you in order to get publicity, you have to pay and use the PR machine. And if you don't have that money, you can't play that game. There was no way to efficiently spread word about anything economically on a level that we can all do. Because let's face it, most people don't have trust funds and we don't have money sitting in the bank. We don't have rich parents. We don't you know, we don't have that. So and not to mention the distribution avenues were locked away as well, you know, like, so basically, you had to go through gatekeepers for everything, even though you could if you had money, you could make a film, you know, but there was still so many gatekeepers, but now we're at a time where because of technology and prosumer tech, you can do anything. Literally, you can self distribute. You can self publicize, you can monetize

Alex Ferrari 2:09:59
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Darious Britt 2:10:08
You can generate your own content. And it's all at a killer price point. I mean, you can get aerial shots they couldn't even dream of in the 60s. You know, like, the barrier to production is as low as it's ever been. And it's only getting lower. You see what I'm saying? So it's like, you can literally do everything you can become your own studio, for crying out loud. All that is, is connection based, you know, and if you build a rapport with companies, because YouTubers are essentially doing that now, with all the product placement and all the sponsorships that they're doing, that's essentially the same thing, you know, so. So we've entered into this age where you can do it, but I think the problem is, the mindset of the creative has not changed over yet. So all the tools are there, for someone to really do their own thing. And you don't have to be in LA or New York or any of those places to do it anymore. You could do it. I mean, I'm in. I'm in Tucson, man. Right? Yeah, you can be anywhere. And like, a huge part of my fan base is from India. I have a lot of Indian fans. Oh, yeah. Oh, yeah. A lot of the comments, and most of the comments are from India. So like, you know what I mean, like, but you can be everywhere in anywhere, like you can set like, Everything is there for you to do your own thing you can eat, the whole machine is there. You just have to pick up the tools and learn how to turn it on. But people don't see that they're still relying on finding somebody who's going to make it all happen for them. And they don't realize that. Yes, you have to wear a lot more hats. Yes, you'd have to learn more skill sets. But there is way more power in that you can become a powerhouse and not really need to rely on anybody. So but the mindset, the general mindset hasn't changed. And I think it's changing. There's a lot of thought leaders like Scott, I consider myself talking that but I'm not a thought leader on that. Because my channel is more geared towards giving tips on people for how to do this filmmaking thing. You know, I haven't touched the marketing side, like Sherry candor, and you know, some of those other heads, you know, like, where they're really frontline it, you know, but I think the more the thought leaders come up, and the more successes we see coming out of that, I think people will eventually realize, hey, I want to do it, this person is doing Hey, with their sound that what they're saying that that actually makes sense. Like, eventually, that's going to change over and when that happens, pretty much all of the old structures are all going to come crumbling, they're already falling, but I've done pretty much it'll be Rubble, because people are gonna be like, Why do we need you? Yeah, like we build our own audiences just to go to you and you monetize them, and you get first money? And then screw me. Yeah, I don't need you. I know how to build them on my own. I'm just gonna sell direct off my website before I go through you. You know, you're doing nothing but throwing 30 page documents at me and robbing me? Yep. You're playing middleman. You're not doing anything. Oh, in their editorials for not spending any of their own money for marketing. So it's like, I mean, literally, what are you doing? Nothing. You're literally doing nothing. So yeah, and I don't mean to take like a negative, you know, viewpoint away, I don't really want to be negative about it. You know what I mean? But I just think what comes with the democratization of communication, and of tech, because those are the two biggest things that have opened the doors for everything. I could not do what I'm doing right now and build a following had it not been for YouTube and Twitter and Facebook had not been for my ability to self publicize, I wouldn't be here. So I couldn't do this pretty much in the 90s this would not have been an option. Yep. And when I do self distribute, I wouldn't be able to do that in the 90s. Like all of the things that I'm about to do. We're not here Not that long ago. So I'm so the tools are there. We just need to change. We just need to change our outlook, our or our view and we need to embrace being creative entrepreneurs now. And not just creatives. I don't think it ever worked for anybody to be honest with you. There were just a lot of people who got lucky. But, you know, when I see when I see I've gotten into a couple of meeting rooms. Since all of this and you know what I what I honestly see is, you know, some of the people we look up to and we're like, wow, yeah, you made it. If you sit down and you talk with them, you realize the perception of success makes it seem like they made it but they are still begging and pleading for money for the next project all the time. Yeah. All the time Spike Lee does it all the time? It's like pleading and all that and, and they don't have direct connections with their audience. Yes, their name could command funds. Yes, that is true. They did a crowdfunding, whatever. But had they been building their brand on the new models now, they would be 10 times as big and 10 times as influential as they are. Because they would have had all of that time to build strong connections with their fans, not just the guy on a pillar pooping, rainbows and unicorns, you know, they would be 10 times stronger. And plus, they haven't embraced the models of self distribution to the extent that they have, they're still relying on the machine. They don't know how to do anything else outside of that. So I don't really want to be a part of that model anymore. I thought I did, until I saw it, you know, and gotten a couple of rooms. I'm like, Man, I don't want to be a part of that at all.

Jason Buff 2:16:10
Like, what what did you see in those rooms that, that you didn't like,

Darious Britt 2:16:14
It's just a lot of a lot of fear based decisions, there's a lot of bottlenecks, you got to go through, you know, if I come to you with, Okay, I gotta come to you with five ideas, I pitch five ideas, maybe you like one of them. But then you got to take that idea and go to a studio or many major, whatever, and you got to pitch to them. I mean, how many points of failure is at all just that alone? How many points of failure is that, so I'm sitting here spending all my time generating ideas for you, so that you can go to them, you know, because they can give the funds and you got everything else the distribution or whatever, you know, or you got deals with them. But like, by the time we get an idea that everybody likes, man that can be yours. It's no wonder you hear stories of people going to all these meeting rooms, and then it's like, well, nothing ever came out. So I just went and made my own film again, because like, there's too many cooks in that kitchen, man. You know, like, I would rather focus all my efforts on making one idea, think about all the marketing. I mean, I understand what people want to see just off YouTube half the time, you know what I mean? So I'd rather do that. invest my time, raise my own money, make it at a super cheap price point as far as investment is concerned. And then just do the whole bowl all the way down the line and build up my own brand, then to spend two years talking these ideas to the middleman of the middleman of the middleman in the studio gets it you know, say they like one idea. But how many films have fallen apart in the pre process of casting or if no name gets attached? It doesn't go anywhere. Or if a name gets attached, but then nobody. The funding doesn't go all the way through or if the executives get fired and new executives come in, and then they scrap all the old projects and new your project was one of the Oh, like there's so many points of failure is ridiculous. It is ridiculous. Or the green like it's it all the way greenlit. But then they pull the plug at the last minute because they just decided, Oh, wait, we found out another studio is making a movie just like this one. And they're further along, you know it, it's just just too much. Too many points of failure. Way too many points of failure. And I'm not going to spend all my creative juice and energy knocking on that door when I can spend half that energy just making YouTube videos and connecting with people building relationships, building virtual relationships, you know, building my brand, and do my own thing. And I don't need you sell direct. I don't need to have billboards all over the place. I got a direct connection to them. I put out a video, they see it. I tweet, they see it. Yeah, I may not be getting those super impressive million box office numbers now or whatever. Or maybe not for a while, but I don't need it as long as it's sustainable. Like it Yeah, that's the name of the game is sustainability, right? So I don't need to be the next frickin you know, Inception. But I may be small, I may be off the radar, but I got a well oiled machine that's only getting bigger and it's sustainable, and I can afford to do what I'm doing. So I'm only gonna get bigger and bigger and bigger. And if you ever do reach that status, I don't think an indie can ever reach like Hollywood Hollywood status because they you know, they got I mean, that's like big money they're messing with. But if you can reach an indie cult status where which I think is more than attainable, where your viewership your fan base is very loyal. And you're a well oiled machine, you know, selling all your own stuff. I mean, I I would take that over directing the next frickin blockbuster any day, any day. Because I do what the hell I want to do.

Jason Buff 2:19:48
The really important thing that you're saying, you know, is that people need to start right now making making a connection with an audience and, you know, empower themselves instead of just waiting for stuff to happen.

Alex Ferrari 2:20:01
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Darious Britt 2:20:10
Yeah, well, marketing is the biggest, the biggest thing, because you can do everything else. And the price points are low enough where it's manageable, right. But the only thing that everybody has a problem with is marketing. That's the biggest problem everyone has, literally. So if you place most of your effort in that, and start working that machine and getting it refined, well, once you tackle that animal, everything else is your oyster. Like, there is no other bigger problem than that. You can raise money easier, you can capitalize your products, with crowd funding, you can find investors easier. People who are willing to listen to you, you can do product placement deals, you can talk to companies, you can get sponsorships, you can get donations for clay, like all kinds of stuff. Everything else is easier once you get that brand down. Whereas before it was money, and it was connections, but now that's not the case. It's marketing. Because the money connections, that stuff comes when you get that name down, but you need to get that name down. Yeah, you know, so that's the biggest that and then you know, understanding that you need to take the entrepreneurial spirit. If you want to make money and make this sustainable, well, you need to think about it, you can't let somebody else think about that for you, because they're probably going to screw you. So you need to think about it and, and take the bull by the horns. And you should be should be alright. And I think you know, it's going to take a certain type of person to do all of that. So I think because it's more intensive now, and we have to do more, that kind of narrows down the character type. You know, the person who inherently has the qualities to be into all of that. Because let's face it, if you hate marketing, and you're a recluse, and you got your hair covering your face half the time and you know what I mean? It's gonna be real tough for you to get yourself out there, you know, so, whereas me I'm fortunate enough where I direct right and I but I enjoy acting too. And I enjoy just talking. I'm an extrovert. So that's helped me a lot in the online space. Because that comes easy for me. Right? So I can

Jason Buff 2:22:22
Yeah, that's that's my that's why I do a podcast because I hate being on camera. So you know, I struggle with that. I've done a couple of videos talking about screenwriting. You know, I was like, Oh, I'm gonna start a series. And it was like, I did one. I just felt so uncomfortable being on camera. That was okay, podcast.

Darious Britt 2:22:37
Yeah. And I've seen people pull it off without doing my approach. Like every frame of painting. He's a prime example. You never see his face. Nobody knows his name. Well, I know. Then I was named Tony, Tony Yang. Last name, but but he's, to me an example of somebody who's the anti D for Darius, as far as our models of doing it are completely different. You know, like, very, his voice is very calming.

Jason Buff 2:22:59
He just his videos are incredible, though, too. They're

Darious Britt 2:23:01
Yeah, right on point. So you don't have to, you don't have to be me to do it. You know what I mean? It's like, that type of person who you're like, Well, I don't really want to be, you know, on people's face. I don't want to do that. Yeah, there's a lot of ways to skin a cat. But the end of the day, you need to be skinning the cat. Sounds got to get skin, you know, like, whatever way you figure out to do it, just make it happen. But again, like it takes time for people to figure out what works for them. I think that's the big point. If you don't get in there and start swimming, nothing's gonna happen. The thing about YouTube is it evolves to as a platform. So yeah, it's just like film, sometimes things are in and then things kind of fade. It's the same on the online space. At first, when YouTube was a little younger, unboxings were popular. Like that was the thing to do is review everything on box. Now, that has faded. So there was a point when people built whole channels on that, and those channels are still around, because they built when it was fresh. So people still look to them for the newest, latest, greatest stuff. But for all the people who were late to that game, trying to do the unboxing. And then like they just weren't the killing numbers and like, man, you know, like, the people who are first to do it, and then the people just beneath them, they're fine. But all the people who saw and looked up to them and then they all tried to jump in there and do it too. They're the ones who just didn't get anywhere and end up washing out because it's like, what everybody's already getting their fix on all the big unboxers they're already getting the fix on them. You know, and not to mention, I think the platform as a whole just kind of moved away from that as it matured, you know, because that was still very much a vlogger type thing. Oh look, I just got this thing I'm when the camera is what it does isn't isn't it? But as people go on to YouTube for more and more things, and it's becoming more of a staple in our culture pretty much as a staple. But as that process happens The expectation of what to look for on there changes as well. Now everybody knows there's not just cat videos on YouTube. Now everybody knows, like, hey, my kid watches it all day. And they watch this guy and that guy and this guy and that guy. And yeah, I will list off like five celebrities, I know if they don't know them. And they tell me five celebrities, I've never heard of, like, we're in two different worlds almost like it's, it's a whole nother ecosystem. You know, before I got into YouTube, I couldn't tell you anybody's name. And then as soon as I got in, I was like, Holy crap, how did I not know about these people? Yeah, you know, so. But you know, and as the content value quality changes, like, like Freddie, Freddie Wong, and them, you know, they were doing just cheap, special effects videos, when they first started out, you know, and they got a ton of subscribers, because they were just having fun. And the platform was young, then. So the expectation of all this high quality stuff wasn't there. And then as the platform got older, they got better. And now they start being the front least for all this high quality stuff, but they've also raised the bar on the expectation as well. So I think it's the same for the unboxing stuff is like as the platform grew, and as the people who became known for doing unboxings, their channels grew and they became more put together and sponsors and all this stuff, while the expectation of what to see out of that change, too. So if you're going to try and compete with them, man, like, you got to really have some kind of other angle because there's no other craftsmanship aside from talking about what you like about it, that's gonna set you apart from them. And they're already killing that make his rifle off stuff you probably don't even know about, because they did talk to the manufacturers. So so that's a hard thing to stand out in. Whereas with mine, it's like, yeah, there's a lot of people giving filmmaking tips, but in the market is somewhat saturated, but there's a lot of room for, you know, story, there's, there's a lot of things that have not been talked about yet still are, and there are not so many people doing it that like there's still a ton of room in that space, the niche is not exploited fully yet. And it's the same for a lot of other niches too. So. So yeah, that the review the review video stuff, all that is to say, I'll probably never do that. Just for to I'm not into that, like maybe I would do it on a blog, you know, if I got it in a blog, and I talk about it, but just creatively and technically, I'm not into that, you know, I'm not really into all the tech stuff to be honest with you. I'm not into that. I don't want to talk about the RED camera, and I want to talk about you know, the specs of the new freakin Blackmagic What are like, if you look at my video, some of the like the truth about filmmaking, man, I shot that on GoPros and 60. D, like, I'm just into getting the content out there and the story out there, I could care less what camera it was shot on. Like that I don't that doesn't give me but story gives me you know, let's see breakdowns and stuff. Because I'm into that like learning how to take movies apart and understand why they were I'm into that. I'll talk about that all day long. But you know, if you set a RED camera in front of me and started Hey, tell me about the specs. I was just talking about specs. Like I'm not into that man. Unless I'm shooting with it, I ain't really into it. Then doesn't do nothing, you know,

Jason Buff 2:28:08
I mean, yeah, and there's a lot of camera or gear porn out there that people are already getting into. That's actually something you know, maybe we can do another podcast episode and talk about screenwriting, because that's kind of my main thing is talking about structure and story. And although, you know, one of the things that I really love about your channel is that you also talk about things like, and I don't want to go into this too much, because I want to kind of wrap it up. But I haven't really seen that many people talking about brainstorming and Creek coming up, how do you come up with creative ideas and how you do a lot of the things that most people don't really talk about that much. And, you know, that's kind of what I'm in, you know, I write a lot. And one of the main things that I do is I have to figure out how to kind of jumpstart my creative mind, you know, I have to put myself in situations and do things. And I had never seen anybody dedicated video to how to get your creative thoughts out there, how to, you know, what you do? And a lot of the things you mentioned are things that I do, I kind of thought I had invented. Because like, oh, you mentioned that on your video. But like that, you know, and I was talking to rob Edwards, who, you know, is that one of the screenwriters for Disney, and we were talking about that, and that that's actually my last episode was talking to him. And he was talking about all these things that he does to kind of jumpstart his creative mind, you know, in terms of he wrote The Princess and the Frog and Treasure Planet. And, you know, he said that like watching other movies and getting the when you were saying I watch a movie and I say, you know, you say to yourself, oh, well, if I was making this, I would have done it like that. And that's how you generate creative ideas. That's exactly one of the things we were kind of talking about, you know, and I think that's really important, especially for writer directors to understand is that whole creative aspect of things,

Darious Britt 2:29:55
Especially with creativity. It's like you have to you can't create some thing from nothing.

Alex Ferrari 2:30:02
We'll be right back after a word from our sponsor. And now back to the show.

Darious Britt 2:30:11
Like you have to have the raw materials. That's the reason as one of the big reasons why I think people will reach these creative droughts in their careers, especially writers when they're stuck in the writers room for so long work, work, work, work, work, and you stop living and experiencing? Well, when they write all of their experiences into their work, and then they run out of those experiences, you got nothing else. I mean, you can't write about being a writer, you know what I mean? I mean, you can, but I mean, you know, it's like, you have to keep living. And you'd have to keep ingesting raw material and other creative works. That all falls under raw material, because it goes into your brain. And it does that little magic, where you just kind of ponder on things. And oh, I like this, and I don't like that. And I like this and you Frankenstein concepts together, and you just start piecemealing. And then you poop out, you know, a masterpiece. But you there is no masterpiece that is not Frankenstein, from pieces of life experience or other creative works, that you're inspired by are taking the meat from this other idea and leaving the bone that you thought didn't work. He's like, Oh, I can do that concept better. This is what I would do, you know, like, but you still have to ingest that work to do what your version would be. Either way, you're still consuming. Yeah, I think that's a large part of it. Even when I make YouTube videos, I do the same process. Same exact process, I see what other people talking about on the subject. I don't really agree with that. I agree with this. I like the way that we're in it that I want to be the word of this, read a couple of articles on it. Think about my experiences on it, sprinkle in that, you know, or wrap it in a nice engaging package, add a little humor, sprinkle humor in there, boom, you got a video, you know, but I'm not just like sitting here in a vacuum. Right? You know, when I come out with a video, I like put my feelers out, and I see what's out, you know, so when I talk about YouTube, same thing, when I make a video about YouTube, same thing, you know, it's like, I bounce what I feel about a topic and what other people feel about it, and it just gets the juices going, you know. And I find it's just easier to create when you allow that as a part of the process as opposed to fighting it. You know, if I'm starting to get antsy and I start wandering off into Facebook, well, I'll direct that into just looking up something related to what I'm doing. So that way I'm still ingesting, but yeah. All right, man. Well,

Jason Buff 2:32:16
I you know, I've taken up a lot of your time today. And I'm hoping that maybe we can go back and talk about the more you know, this has been primarily marketing maybe at some point we can talk about the more creative aspects of filmmaking, but I really appreciate you coming on the show, man.

Darious Britt 2:32:30
Thanks for Thanks for reaching out. You have to let me know when you set it on iTunes. Get the word out about it.

Jason Buff 2:32:35
All right, that's gonna do it for today. I want to thank my guests Darious Britt, aka D4Darious. You can find them on YouTube just put in D4Darious when you go to YouTube, and you should find them. Thanks for listening to us and we'll see you on the next show.

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IFH 690: Inside the Golden Age of Hollywood with George Stevens Jr.

George Stevens, Jr. has achieved an extraordinary creative legacy over a career spanning more than 60 years. He is a writer, director, producer, playwright and author. He has enriched the film and television arts as a filmmaker and is widely credited with bringing style and taste to the national television events he has conceived.

As a writer, director and producer, Stevens has earned many accolades, including 15 Emmys, two Peabody Awards for Meritorious Service to Broadcasting, the Humanitas Prize and 8 awards from the Writers Guild of America, including the Paul Selvin Award for writing that embodies civil rights and liberties. In 2012 the Board of Governors of the Academy of Motion Picture Arts and Sciences voted to present Stevens with an Honorary Academy Award for “extraordinary distinction in lifetime achievement.”

Stevens served for eight years as Co-chairman of the President’s Committee on the Arts and Humanities following his appointment by President Obama in 2009.

Stevens is Founding Director of the American Film Institute and during his tenure, more than 10,000 irreplaceable American films were preserved and catalogued to be enjoyed by future generations. In addition, he established the AFI’s Center for Advanced Film Studies, which gained a reputation as the finest learning opportunity for young filmmakers.

Stevens was executive producer of The Thin Red Line, which was nominated for seven Academy Awards, including Best Picture. He co-wrote and produced The Murder of Mary Phagan, starring Jack Lemmon, which received the Emmy for Outstanding Mini-Series. He wrote and directed Separate But Equal starring Sidney Poitier and Burt Lancaster which also won the Emmy for Outstanding Mini-Series. He produced an acclaimed feature length film about his father, George Stevens: A Filmmaker’s Journey and in 1994 produced George Stevens: D-Day to Berlin, which depicted the wartime experiences of his father – one of the most highly regarded directors of all time. In collaboration with his son and partner Michael Stevens, he produced the feature length documentary Herblock – The Black & The White on the famed political cartoonist Herbert Block for HBO.

Stevens made his debut as a playwright in 2008 with Thurgood, which opened at the historic Booth Theater on Broadway. The play had an extended run starring Laurence Fishburne as Supreme Court Justice Thurgood Marshall. Fishburne received a Tony nomination and returned to the role in the summer of 2010 with runs at the Kennedy Center and the Geffen Playhouse in Los Angeles. Thurgood was filmed while at the Kennedy Center and shown on HBO in 2011.

In 2006, Alfred A. Knopf published Stevens’ Conversations with the Great Moviemakers of Hollywood’s Golden Age – the first book to bring together the interviews of master moviemakers from the American Film Institute’s renowned Harold Lloyd Master Seminar Series. Conversations with the Great Moviemakers – The Next Generation was released by Knopf in April, 2012.

Please enjoy my conversation with George Stevens Jr.

George Stevens Jr. 0:00
You may find along the way that you thought, oh, I want to be an actor. And you find out later, you know, I, I'd like to be a costume designer, I've seen that. And, or, or director, whatever. And you know, so have some flexibility. Don't kind of set you're saying, Oh, I'm going to be a director, because you may find that may not be your strongest suit.

Alex Ferrari 0:27
This episode is brought to you by the best selling book Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show, George Stevens Jr. How you doing George?

George Stevens Jr. 0:42
I'm doing well. Thank you.

Alex Ferrari 0:43
Thank you so much for coming on the show. Sir. I'm, I'm excited to talk to you. You've lived a very interesting life, sir, to say the least.

George Stevens Jr. 0:50
Well, I'm working on it.

Alex Ferrari 0:53
You have, you have definitely gone through some journeys in your life and in the film industry and in politics in so many different areas. So my first my first question to you is, how did you get started in the film industry, and I know your father was a little well known, directed, the little guy started out a few years ago. But how did you get your interest? How did you get your foot in the door, if you will?

George Stevens Jr. 1:14
Well, as you suggest, my father was a director of I did just for full disclosure, my great grandmother was born in San Francisco after the Civil War and became an actress and a fine actress on the stage. And she was known as the youngest Ophelia to the great Edwin booths Hamlet. He was the greatest Shakespearean actor really, I think, in American history. Certainly, his Hamlet is renowned. And she started five generations of Stevens is in showbusiness, her daughter, Georgie Cooper, was my father's mother. And she married an actor called landers, Stevens, and it kind of went on from there. And yes, having been born to a father, who was the director. At the time I was born, he was photographing Laurel and Hardy comedies was a cameraman. And in 1935, he directed Alice Adams, with Katharine Hepburn and Frederick Berry, at age 30. And from then on, he really just made great films, one after the other, had a three year experience in World War Two overseas in that chronology. And when he came back from the war, I was buying a couple of years after that I was graduating from high school, and I didn't have a summer job. And he said, Well, you can help me. And he gave me two jobs. One, did this at home, and was to break down Theodore Dreiser's an American tragedy, the great novel of a, of a murder in, in the eastern United States, because he was about to write the screenplay for what became called a place in the sun with welcome Marie Clift, and Elizabeth Taylor and Shelley Winters, which was there his first Oscar winning picture as a director. And I broke that down and gave him all the information and two notebooks. And then also I was to read the stories, they sent from Paramount Pictures where his company was, they'd send books, screenplays, all sorts of stuff. And it was pretty. It actually was kind of boring, because most of these were kind of treat Glee love novels, you know, for a 17 year old or hot summer afternoons. But one afternoon, a smaller book came, and I picked it up, and I read it in the afternoon, and I went to see him that night with the book in my hand, and I walked in, he was in bed reading and I said, Dad, I said, this is really a good story. I think you want to read it? And he said, Why don't you tell me the story? So I started and my brain started working and I started reconstructing this book that I'd read and I walked around his bed, telling him the story of Shane. It was Jackson novel. And you know, I could get more interested in that a little boy with this gun gunslinger he had. And then the next summer, I was in Jackson Hole, Wyoming with my first job on a movie set. I was what was called company clerk, which meant I kept track of stuff, but I was right near that camera. And I did not know it was going to be a class. like film, Shane is celebrating its 70th anniversary this year. So it was 71 years ago that I was in Jackson Hole. And watching Alan Ladd and Ben Heflin and Jean Arthur. And this little boy from New York who'd never been west of New Jersey. And he, Jack Palance, who came was his first major role. And so I was there. I've seen it all. And, and I did kind of fall in love with it.

Alex Ferrari 5:37
You got so I mean, you were born into the business. I know a lot of people who've been born in the business don't get bitten by the bug. But it seems like you were not only bitten, you were not you were mauled by the bug.

George Stevens Jr. 5:50
Some, some people get bitten badly by it. To take particularly, I mean, I'm very fortunate that I had a wonderful father and mother. But sons of famous fathers, they're, you know, at the time that most of them were having difficulty with it. And I think largely by the nature of my father. It worked out beautifully for him. And for me, we became partners into things together later.

Alex Ferrari 6:21
Now, you. You've also worked on he worked as a PA on a bunch of your father's movies. One specific one specifically was a little film called giant. What was it like? Being on set, watching Elizabeth Taylor and James Dean, and what's the biggest lesson you pulled from being on the set of, of such a classic film like that?

George Stevens Jr. 6:44
Gotcha. There are so many Alex. But it was a great experience. Because I gotten out of the Air Force. I gotten out of college, Occidental College, and the Korean War ended. And, and they postponed my commission for a year. And I had nothing to do. And at that very moment, or just a couple of months before dad had acquired the novel giant, and made a deal with Warner Brothers to make it. So I spent nine months with him and two writers, in his living room, working on the script of giant is obviously as a junior partner observer, for the most part, but it he started to learn about film structure. And then one night, then I went in the Air Force. And when he started shooting, just before I was in Los Angeles, and he said, when it goes to show you a movie, so my mother and dad and I went to so Frank's on Hollywood Boulevard, and then across the street to the Egyptian Theatre. And so ealier Kazakhstan's East of Eden and the reason he wanted me to see it was that this young actor never seen before, comes on the screen and had this way of kind of walking in his hooded eyes. And it was James Steen. And dad was considering casting him in the role of jet Reek, who in the book was described at this sort of burly, big fellow. But Jimmy Dean was shooting Rebel Without a Cause at Warner Brothers. And he kept hanging around dad's office because he knew about giant and he wanted to be in giant. And though he was very different than jet, Rick had been imagined. Dad thought he was a kind of a once in a lifetime talent and gave him that role. And when you think about it, the three stars Rock Hudson was 28 These actors all going on to play in their 50s You know, with gray hair. Elizabeth was 23. And Jimmy Dean was 23 and was worth I was 23. And, you know, but to watch this work go on. Being in the Air Force. I I flew to Virginia to see the film shot in Virginia, where the film begins, where Elizabeth Taylor is the daughter of this man with a great stallion war winds. And Rock Hudson comes from Texas, by war winds and they fall in love very quickly, et cetera, et cetera. So I was there, and then I would fly into Marfa, Texas, and then I would be on this set. And, and there were lots of experiences. Sad experience. I was on the set very late in the picture. Jimmy Dean had finished all of his shooting. And he had he had agreed not to draw he had a little racecar and he agreed not to drive it while the film was going on. Because of he broke his leg. Everybody would be out of work. He understood that that he had finished shooting. So he bought a sport a Porsche spider. I think a poor spider 500 It was called and I was On the set one day and Jimmy walked in with his kind of tinted glasses, and told me about the car. And he said, you want a ride? So I walked outside the big soundstage at Warner Brothers with all those, you know, narrow roads. You've seen pictures if you haven't been there, and this little gray roadster sitting on the ground seem so tiny. And we got into it. And he revved it up and we drove through the studio. Lots of thank God, a prop truck wasn't coming or studio policeman, and, and back art. And he said, What do you think? And I said, Well, it's pretty good, pretty good. But now of course, the sad part of the story is that to two weeks later, Jimmy had told my father, he was going to ship the car up to Salinas, from Los Angeles, where he was going to be racing, and bid on the morning of the day, he decided not to ship it, and he and his mechanic, got in the car, and Jimmy drove it up. And they had that accident on the Pacific Coast Highway. And Jimmy was really a it's a complicated guy, but he was talented and, and fun. And I think he had plans to become a director. And, you know, but it was such a tragic loss. And it is strange. How, you know, this is 65 years ago, giant. How his memory lives today.

Alex Ferrari 11:39
Oh, without question. He's, I mean, I've been I've been at the observatory. I've seen the clock there and that statute, James Dean. Yeah, I mean, he's, I mean, rebel with those those movies giant rebel and East of Eden. I mean, they just, it is one of the tragic stories of Hollywood history. Without question well could have, what else could have been? What else could he have done? If given the opportunity, it was it was pretty

George Stevens Jr. 12:03
good. Just by then 24 had a whole life ahead of him. You asked about lesson on giant and one might be interested, two years, filmmaker. listeners. Were editing the film, I was now out of the Air Force. And it's three hour and 20 minute film giant. We, we premiered it at the Turner Classic Movies Festival last year, Steven Spielberg, and I introduced a restoration of it. And that film plays to see it with an audience in all those years later, and they are just with it every minute on the big giant IMAX screen. It's all about an independent women woman. They weren't making films about independent women in 1956. And it's a film about the Hispanic problem, or that that existed back then. And it's a issue we are still working with in our country. So the film is so far ahead of its time, and it's in its kind of values, and concerns. But we were editing. And we've been I've been working with him for a year in the editing room, again, hot summers. And I've got a golf game to worry about. And we've had two previews. And I said to him, just the two of us there. And, you know, we're running the picture. And I said, Dad, I said this picture, we've had two previews, audiences love it. I think just don't you want to just get it out there. And he looked at me and he said, Well, you think how many man hours I think today said man and woman hours are going to be spent over the years, watching this picture people sitting and watching it, how much time will be spent? Don't you think it's worth a little more of our time, right now to make it as good as we can. And it's a lesson that I took with me and everything that I've done in that idea that and that it's just, I just finished a book called My Place in the Sun, life in the golden age of Hollywood in Washington. And I was finishing it during COVID, which gave me time and I worked on it like giant to I just would go back to the quote real one as well. He would do chapter one, and go through it and just polish it and make it as good for the audience as you can. So the lesson is respect for the audience. And I think that should be in the head of every filmmaker.

Alex Ferrari 14:50
Absolutely. Without question. Now. You were when you were on the set of giant you had a young Elizabeth Taylor, which was your age at the time. She's obviously The legend and what she was able to do. I've got to imagine God a guy, you must have had a crush on her. I mean, every man on that set probably had a

George Stevens Jr. 15:10
rage. I met her a few years before when dad was placed in the sun. And I came on the set, and a Saturday, and Montgomery Clift and Elizabeth Taylor, we're shooting a scene. And I'm watching dad direct the scene, and a quick story, because people who make films and and he said, Monty, want to go over there by the pool table. And Elizabeth, why don't you just start at the door? And then we'll just try to. And so they went, and they did the scene with a clip, clips, clip script girl, a person giving her, you know, corrections if they missed the dialogue. And that's it. All right, he said, Let's do it one more time, and suddenly went back. And they did it again. Yeah. And it sounds good. Let's do it one more time. It's got to go. They do it again. And then after that money comes over and comes up close to him and starts asking questions, and Elizabeth comes over anyway. And then anyway, they barely get the scene all set, and it was time for lunch. And I said it and I said, Why don't you have them do it three times before you gave him any instruction. And he said, sometimes it's helpful for the actors to know that they may need some help.

Alex Ferrari 16:35
That's really, that's actually pretty brilliant. It's a brilliant way of,

George Stevens Jr. 16:39
you know, his his job was to make the actors comfortable. But in order to give them advice, the advice has to be welcomed. If he goes over there says no, no, why don't you go here, and you go there and do that. Anyway, it's just a little lesson in indirect thing, but on that day, he introduced me to Elizabeth, on the SAT. And she was without question, in my mind, the most beautiful person on the planet, you know? And then as we're getting ready for lunch, Lisbeth walks over, said, Would you like to go to lunch, too, I found myself walking down the streets of the Paramount Studio. We were both 17 and right. And we go to the commissary, and she kind of walks in, and I follow in her wake as the woman takes her to a corner table, and all and then we had an end. She said, What would you like? And I was kind of fumbling around with the menu. I'm going to have a hamburger and a chocolate milkshake. And I said, that works. Let's do. And so I had lunch with Elizabeth Taylor, which was and, and throughout many episodes in my book, because Elizabeth kept coming in and out of my life and right up to the very end of hers. And she's a she was a wonderful talent, and great fun.

Alex Ferrari 18:14
That must have been this amazing. Well listen with all of the, I mean, you grew up in the golden age of Hollywood, and you were in the midst of it. You were in the thick of it. Were there any actors or actresses that had a major impression on you in your life? You will

George Stevens Jr. 18:31
obviously many from on the screen. And lucky some of the older ones, Jimmy Stewart, and Henry Fonda. Bette Davis, and I when I started the American Film Institute, that's another story share we use we I started the American Film Institute Life Achievement Award. And, you know, the first was John Ford, and the second was James Cagney and Orson Welles and Jimmy Stewart and Capra and Fred a

Alex Ferrari 19:04
few other names. Yes, yeah.

George Stevens Jr. 19:07
And so I knew all of those greats, but I think the two who because I had I worked with him and personal situations were Sidney Poitier and Jack Lemmon. They were a few years older than I am, but more of my generation. And I knew I knew them in all aspects of their lives, not me became great friends, but I did, produced and directed and wrote separate that equal. The story of Brown versus Board of Education, a miniseries that won the Emmy for Outstanding miniseries and I did another only I've only done two mini series and both one the me one with Jack and one was Sydney and, and Jack was this this extraordinary gift If did Othello who could do drama and comedy, and, and was such fun. And Sydney had of all the great human qualities, in addition to being such a pioneer in the matter of and separate that equal was about equal justice, he played Thurgood Marshall arguing, developing and arguing the case against segregated schools in the Supreme Court that led to the outline of segregated schools. So

Alex Ferrari 20:34
those two those are two pretty, pretty impressive wants to say the least. Both legends in their own right, because we're in the golden age so much, is there any misconceptions that people have of that time in Hollywood at that time in filmmaking in general, any misconceptions that you think that? That you can think that kind of suit to your mind,

George Stevens Jr. 20:55
I guess what, I don't think, I guess there are all kinds of conception, Alex. But one is, it looks like a lot of fun. It was really hard work, and make and making the great films, particularly though, you know, accepting those challenges, and then films are filled with adversity, if something's gonna go wrong, you know, and if you're talking from the director standpoint, how do you deal with adversity? How do you deal with personalities. But when you tie a ribbon around it, you know, Turner Classic Movies. It's just amazing how so often you turn on and there's something that's just delightful. And it's, there's another phrase that's kind of part of the Stephens family that it involves another little story, but dad and I went to Academy Awards in 1952. And then I sat next to him and Joseph L. Mankiewicz came on the stage, who had won the Oscar the year before for All About Eve. And he read the nominees for Best Director. And he said that John Houston, The African Queen, William Wyler, Detective Story. Vincent Minelli, An American in Paris elior, Kazakhstan, A Streetcar Named Desire, and George Stevens of place in the sun.

Alex Ferrari 22:46
It's a pretty good year to say the competition was stiff that year, let's just say.

George Stevens Jr. 22:51
And I wouldn't be telling you this story. If John Houston had one for African Queen. My father won his first Oscar for our son. And we were riding on that night. And the Oscar was in the seat between us. He was driving the car, little old school air. And the Oscar was on the seat between us. And for some reason, he looked at me. And he said, you know, he said, we'll have a better idea what kind of a film this is in about 25 years. Now this is when movies came and went, there were no cinema texts. There were no DVD, there was no street in. But he having grown up in the theater, and we read the great plays, understood that the important thing about a film was what it stand the test of time. And he did not know that the 17 year old sitting next to him would one day be the founder of the American Film Institute, which is based on the idea of movies that last and the test of time, or the Kennedy Center Honors, which is about artists whose work stands the test of time, but it is also like respecting the audience. This idea of the test of time is kind of how I frame my appreciation for my own work for you know, the work that that I value and treasure now how

Alex Ferrari 24:25
did you says he since you brought up the AFI which is obviously a legendary institution, a film institution, one of the greatest film schools ever to be created as well as the honors that you create the Lifetime Achievement Award, which I watched every year when they came out. I started in the 80s when it started to come out and you know I remember Clinton Marty and Steven and you know Jack and these guys, there was just so much fun. Especially if when Robin Williams showed up.

George Stevens Jr. 24:56
Or John Stewart

Alex Ferrari 24:58
or Rickles or Rickles I mean, destroying Scorsese, which was in a way only rape was good. Yeah. So what how did you begin and what caused you to begin to create the AFI, which is pretty, pretty, you know, audacious goal to start with?

George Stevens Jr. 25:16
Well, I was I after giant, I worked with my father, I started directing, I directed Peter Gunn, Alfred Hitchcock Presents those kind of shows. And then I went to work with my father on the Diary of Anne Frank. And we completed that I was associate producer. And then he got behind schedule, and I directed all of the location work in Amsterdam. It always done his own location work. So it was a big step up for me. But I, I did kind of joke to my friends that I said, I think I'm spending I'm going to devote my entire life to becoming the second best film director in my family. And then Edward R. Murrow, the great broadcaster came into my life, President Kennedy had been elected, had asked me to run the United States Information Agency, which made the Voice of America telling America's story abroad. And they had a film division. They made 300 documentaries a year. And Ed wasn't satisfied with the documentaries. And he asked me to come run the motion picture division of USAA. And it took me into the new frontier and President Kennedy. And it's just a whole exhilarating new world. And I was making films, I mean, we've had was able to add wanted, total rejuvenation of what was being done under the More staid Eisenhower administration. And I've brought lots of young filmmakers who went on to have great careers, and we made wonderful films. And I love one thing about President Kennedy, he was so eloquent. And he was off, I had wonderful quotes in his speeches. And one that I remember, I'd written down, he, he read the ancient ancient Greek poetry, you know, and he loved to quote, and then he spoke of the Greek definition of happiness, which the ancient Greeks said, is the fullest use of one's powers along lines of excellence. And I realized that Ed Murrow and President Kennedy had put me in the saddle of Greek happiness. I was making films loving what I was doing, along lines of excellence and for public purpose. So it was a wonderful Moreau and Kennedy were great influences on me at age 3029 and 30, when I came to that job, and 1967, but I had, you know, in the Kennedy government, because there's not much about film going on. And I, you know, had earned some prominence because people were conscious of the films we were making, and working with Murrow. And so people would come to me when it was an issue of film, and the National Endowment for the Arts was created to support the arts, the first legislation, funding for the arts, and they knew how to they could give grants to ballet companies or symphony orchestras. But what do they do about film? You can't give a grant to MGM, you know? So, we came to me and I suggested an American Film Institute, because I had been working with young filmmakers and knew that we needed a better opportunity and training. I was conscious of the disappearing of our film heritage that all the film was made on nitrate stock from the beginning of the 1940s. were disappearing. Nope, good catching on fire. In great archive fires are. So we started this film rescue program at AFI. And I was asked to run it and actually, Gregory Peck was the first chairman and Sidney Poitier to bring his name up again, was vice chairman of AFI when we started it.

Alex Ferrari 29:25
Now, at that time, and correct me if I'm wrong, there weren't that many film schools or programs in the country at all right. And the six were

George Stevens Jr. 29:33
several there, you know, UCLA and USC had programs, Columbia, and NYU, maybe a few others, but they were part of four year courses. We have a theory I had a theory that what we needed was a bridge, from education to the profession. And so we called our students fellows and they came for two years. To gain that added knowledge, you weren't required to have been a film student. You know, I was as interested in what they were going to bring to the screen as to what whether they knew how to run a movie Ola, you know, among our first outstanding students, one was Terrence Malick. And Terry had made one little 30 minute film, I think, in the back of it taxi cab. But he had, he was a Rhodes scholar. He was teaching philosophy at MIT men, a journalist, he was going to bring something to the screen. And another was art student in Philadelphia. And we gave a grant to make a little film called The grandmother, which is picture a perfect little film about a grandmother. It was quite weird. And then he came to AFI, and his name was David Lynch. I knew where you were going with that. Ahead of me,

Alex Ferrari 31:05
I was ahead of you on that one. Second, you said weird, and I already felt that was David coming in. I mean, yeah, who are some heat for the audience? Can you kind of talk a little bit about who the alumni are because you have really, you know, the AFI is popped out some of cinemas, Best Tours and best filming.

George Stevens Jr. 31:24
Honest Kaminsky, the cinematographer who's worse there's all of Steven Spielberg's films at Darren Aronofsky, Caleb Deschanel, who's with one of the first fellows and is still a top cinematographer. Oh gosh, somebody, the woman who directed coda? Oh, yeah, yes, she's there. And just outstanding. I wish I had the list in front of me. But those are a few memory. But the district you many, many wonderful filmmakers are from a Ed's wick. And Mark.

Alex Ferrari 32:10
I've had it on the show. It is such a wonderful, such a beautiful soul. Oh, he's such a want to say talking I when I had him on the show, it's like talking to the church of cinema. So just the reverence like yourself, the reverence for cinema is remarkable. You mentioned that you worked on Alfred Hitchcock Presents as a director. Am I Am I fair to say that you met Mr. Hitchcock and spoke to him and

George Stevens Jr. 32:33
worked with him? And what? Indeed, yes. Oh, please.

Alex Ferrari 32:37
He's happy to tell me some stories about Alfred please.

George Stevens Jr. 32:43
Actually, only to say only almost to say hello, when I was directing Alfred Hitchcock, because he would busy making psycho or something. But he had a wonderful woman, Joan Harrison, in this woman who ran it and I really worked through Joan. But then when I started the AFI, Hitchcock would come and do wonderful seminars at AFI. He was just so so precise about moviemaking, and wanted to simplify it. And I remember him saying, Well, how important the screenplay is. And it he said, once the screenplay is right, he says, It's automatic. And then somebody to work with Why don't you let somebody else then go direct it. He said, they may screw it up.

Alex Ferrari 33:44
And that drove away oh, that's

George Stevens Jr. 33:50
what we honored him with the AFI Life Achievement award show. I saw that um, and, you know, he, he was very much at the end of his career. He died the next year. But he is what you see is what you get with hitch. That's that manner and attitude is who he is.

Alex Ferrari 34:21
As a director, we all go through times that the we feel like the world is going to come crashing down around us on set during a production. What was that? Out of all the projects you've been on or been on your father set or your set? What was the biggest calamity or thing that you obstacle that came across? And how did you overcome it in the day?

George Stevens Jr. 34:42
Gosh, I'm trying to think of my father's films they were so frequent, the betta if this is not right in the line, but I'll tell you a story of his story of mine. The day we were going to shoot the scene where Jack Palance gunned down guns down. Stonewall Tory in front of Grafton saloon. And Shane, which is has to be one of the three. I don't know what the other two are most famous gunshots in films that your dad had this idea of, of. He wanted the muddy Street and then we you know, and he was looking for clouds up there in the Tetons. And he got there. And it was a Saturday. And they hadn't gotten that they've watered the street, but it was not. And he did not. And he was willing to send the whole crew home for Saturday. Bring them back on Sunday. And he said, get water from the river. I want this street flooded. And if you remember, Stonewall Tory, the little Southerner when he gets off his horse and start walking toward the saloon where Jack Palance is standing on the boardwalk in front of it. He's sliding through this mud. His foot footsteps are so unsteady. But for Dad, that was a disaster. You know, he knew how important that scene was to him. He decided to send the crew home at whatever cost and bring them back the next day, because that scene had to be perfect. When I was working with Sidney Poitier and this is a more personal I had been doing a lot of stuff since Peter Gunn, I'd founded the AFI Kennedy Center Honors this and that, and and actually, two separate but equal was the first time I had been directing. I produced and written the murder of Mary Fagan, which act lemon which won the Emmy. Now I'm doing this, and I hadn't. But Cindy believed in me, he loved the script. Both Jack and Sidney refused to do television that based on scripts I handed them they agreed to do television in these instances. And we were filming the scene. Cindy has been down in the south and seeing that trouble there. And and has gotten people in Clarendon County, African Americans to agree to file a suit that would become part of the Brown versus Board of Education legal case. He comes back up to New York, where the NAACP Legal Defense Fund law offices are. He comes in late, several of the lawyers are playing poker and Rio and and Sidney comes in, puts his stuff down, comes and sits down with him and plays and a poker before telling him where the story is in South Carolina. I unseen the comedies that Cindy had made with Cosby, you know, we're really great stuff. And Cindy started doing some kind of comic stuff. That wasn't what I was expecting. And I, I kind of Ted Cotton said Bassam to change the light and make an excuse, and kind of walked around, the only place we could find was that store room with lights and junk and everything. And I walk in with Sydney, and this is the two of us. And I said Sydney, I said, I'm not quite sure what what we're doing in this scene. And I don't think I phrased it very well. And that wonderful face looked at me with those eyes. And you said, Well, what is it that you want done in the scene? And I saw this whole thing falling apart. It's at the first kind of direction I give him, you know, and, and I just stood there and we looked at one another. And I don't know where it came from. But I said, I see Thurgood Marshall, as a man with secrets, said he says when that is what to want. Say that word. We went back to work. And we never had a false moment the rest of the way. But it's, it's you know, I've I look back on it. Thankfully, you know, if I faltered there, it could have been uncomfortable going forward.

Alex Ferrari 39:25
Right? You know, it's really interesting. That's such a great thing because each actor is his or her own world. And they work in a very specific way. And it's really interesting, because if you have two or three or four actors in the scene, and they all are working in different styles in different ways, as a director, it's difficult to you can't just do a broad direction you got to do this to that one. That one's being method that one's not being method and, and this time and get into the personalities and egos of the situation. It's a very interesting job.

George Stevens Jr. 40:00
To record. And a very good rule of thumb is, if you have something difficult, I mean, if it's everything fine, but if there's something and you want to address something with one app, if you know things are difficult, you want to address something with one actor, how to break it up, and then quietly take the actor aside and talk to them one on one. You don't want to embarrass an actor, or, you know, in front of the other actors, or right, then they might feel they have to dig in or justify themselves. So it private attention to individual actors is very important.

Alex Ferrari 40:44
Now, with all the professional accomplishments you've had in your life, which is the one that you are the most proud of.

George Stevens Jr. 40:51
Gosh. I'll pick one for you. It's a film called a film called George Stevens, a filmmakers journey. I've made it shortly after my father's death. And it's a film biography of my father. And I'm pleased to say that some friends and colleagues and some strangers say that it's the best documentary about a filmmaker ever. And it was so important to me. And I am so happy that it you know, I applied those rules that I learned from him, just work on it until you get it right. And to respect the audience, let the audience bring something to the film. And that film is going to celebrate its 40th anniversary next year. And it was on turning movies a few nights ago. And in I think your audience, people who are interested in filmmaking to go George Stevens, a filmmakers journey. So on the criteria Terry to channel I think it's on HBO, Max, are there ways to see it? And it you know, I was able to interview I mean, Jimmy Stewart and Henry Fonda and Katharine Hepburn and Warren Beatty and directors, Houston and moody and and Capra, it's for a film lover, or even a

Alex Ferrari 42:26
smorgasbord. Yeah, it's a smorgasbord without question. If you could go back in time, and give your 17 year old self, who's just finished having lunch with Elizabeth Taylor, some advice? What advice would that be?

George Stevens Jr. 42:44
About? Gosh, it's pretty plain, but find something to do that you love. You know, that's the end, if it's making movies, be prepared for a tough road. And you and your show are often exploring with people, how do you get somebody to look at my movie pay for my movie, read my script, you know, and there's there, there's no short answer for that. It's whatever the circumstances, you have to work with those circumstances. But, but to stick with it, and, and you may find along the way, that you thought, oh, I want to be an actor. And you find out later, you know, I I'd like to be a costume designer, I've seen that. And, or, or direct or whatever. And, you know, so have some flexibility. Don't kind of set your say, Oh, I'm going to be a director. Because you may find that that may not be your strongest suit. So kind of determination and flexibility. And, and always to be reminded once you get some control and gaining control over your work, if you're a director is very important, and very hard to achieve. But once you have it, respect the audience, I remember my father saying and it's from another era, but he you read us a wonderful pictures of the early 40s Woman of the Year The first Spencer Tracy, picture, Joel McCrea and Jean Arthur. And the more the merrier. Cary Grant and Jean Arthur and Ronald Colman. There's just so many pictures. But he talked about they would open in the RKO City musical, which has 5000 seats, have a picture of him in front of it when Penny Serenade was opening a picture showed at that Turner Classic Film Festival last week with Irene Dunne and Cary Grant. But he said there's something when 5000 minds come together, he said, they close the circuit, they bring their intelligence, they bring their curiosity. And the link is closed between the filmmaker and the audience. And just to have that idea that the audience he said about shame, which, you know, classic Western at all, somebody was trying to make it a little fancy. And he said, You know, I think I made Shane for the truck driver in Arkansas, says he spends a day alone driving his truck, and he may not be able to articulate his thoughts. But he's thinking, and he's curious about things, and he has ideas, and I want to leave a little something for him to do when it comes to the movie, let him bring something to it. That was beautiful.

Alex Ferrari 45:59
Really, really beautiful. You know, since you've, you know, been raised in Hollywood, and you've seen the change from the Golden Age, to where we are today. Where do you think the future of the industry, with all this new technology, this new generation that's coming up that is not as in love with movies as maybe my generation or your generation was? Because so many other options for entertainment are out there? What do you think the future is for Hollywood moving forward?

George Stevens Jr. 46:31
Well, it's very much up in the air. And I tell you what, I hope it's I hope that the movie going experience revives itself, that there's something more than Marvel Comics and the big, you know, pictures that people love, for good reason. But that, that, right now, it's almost only those that are flourishing in today's theatrical, you know, and I want people to see pictures on the big screen, that idea of my father with 5000 people, if it's 500, or 1000, you have seen it with other people. So I'm hoping that that will renourish itself. And of course, there are values to streaming people, our sets are getting bigger at home. And it's a better experience than it used to be. But it's it's, and more good directors and writers are now working for streaming and television. Yeah. Because they can tell stories that they want to. And that's in my, my plans for the immediate future, because it is a way to tell ambitious stories. So and now we have this writer's strike, which is, I think, very serious, because I think the writers are really feeling genuine. And I'm, of course, a member of the Writers Guild of displacement, that there are just there are less jobs and people are finding way and they kind of fear that AI, they're going to start asking AI to write a script or Polish a script or whatever. And so I'm very much interested in the writers reestablishing a place. But it has changed so much that it it's going to be difficult, but very important that the studios and the writers and the other guilds come together in a way that's fair. I mean, there are people in making $50 million a year off of the work that these writers are doing, and asked to be some way to find a fair situation that allows this fabulous medium that is so rich and provide so much for it to flourish.

Alex Ferrari 49:10
It isn't always the way though, that the machine will always take advantage of the artists if let left alone to its own devices. Right and that's why the unions are important. And that's why you know, collective and all that stuff with what's going on. I agree. And it's more I've spoken. I've spoken to so many writers on the show, who are just saying it's just becoming more and more difficult to make a living, not even become rich just make a living in the business directors as well because it's becoming more gig orientated like here. Here's a flat fee. Thank you very much out the door. You go in that there was a job every week maybe. But yeah, but there isn't a direct

George Stevens Jr. 49:57
people used to direct television kind of Like I did long ago, there were three networks or four networks with a whole season, what 2030 episodes, you know, that's kind of diluted. Now. Someone told me that prominent agent speaking to two days ago, that I think the last strike was 2008, seven or eight. And that year, the network's shot 55 pilots, right this year, there were 15 pilots. So it's all changing. And I hope there's some smart enough people sitting at the top and working for the unions that can find a balance that's going to, as I say, nourish this medium that we all love so much. I agree

Alex Ferrari 50:56
with you, 100%, I don't want to I grew up in the I grew up in the the the video store days, I worked in a video store. And that's what I fell in love with release. And yeah, that's where I mean, I was in high school, and I rented movies. And that's where I discovered giant, and that because I could see them all. And I just started and that's where I fell in love with movies and became decided to become a director. But I worked at a movie theater and believe me, and I remember my first movie in the theater and things, but my children don't like I've taken to the theaters, but they're just like, it's nice, but it's not as important.

George Stevens Jr. 51:28
So did not grow up with now going to have the first adult generation that did not go grow up going to the movies, and are at and it's something that's going to have to be managed. And you know, in the ID you can look at a movie on your phone with all due respect.

Alex Ferrari 51:47
No matter how clean and crisp the phone is. I mean, it's a travesty to watch taxi driver on your iPhone. I mean, seriously, I mean, are giant, for God's sakes, it's the movie itself is called giant, you should not be watching it on a small screen

George Stevens Jr. 52:01
it to watch taxi driver in a taxi?

Alex Ferrari 52:06
Essentially, that's it? Well, that's a different experience, depending on what street you're driving down and who's driving. George, what do you hope to leave behind is a legacy in film, with the work that you've done over the course of your your life and career,

George Stevens Jr. 52:23
will I encourage people to read my place in the sun, or listen to it just come out on the audiobook. It's hard for me to recite, but I've I've, from my standpoint, I love I've loved being involved in it. And, and kind of aspiring all the way I really did kind of set for myself as standard of excellence, and perhaps made a few mistakes along the line. But every time I did it, it was aiming high. And I'm pleased that so much of it people are, you know, I feel good that this film I made about my father 40 years ago, and it was still you know that it's still there and looking great. We've restored it. And so that test of time. I'm a I'm a respect the audience, test of time guy.

Alex Ferrari 53:22
It's such a beautiful place to be my friend. I'm going to ask you a few questions. I asked all my guests. What advice would you give a filmmaker trying to break into the business today?

George Stevens Jr. 53:31
Well, I spoke about it before but you I would say don't have it. Figure out where you're going believe in yourself and keep your eyes open. And you're not choosing the easy path. So you have to be prepared for doors to slam and but make good friends, work with friends and set your sights high.

Alex Ferrari 54:01
What is the lesson that took you the longest to learn whether in the film industry or in life,

George Stevens Jr. 54:05
I think to listen. Listening is very important. And I think when you're young or even when you're old

Alex Ferrari 54:17
depending on if you're struggling or not

George Stevens Jr. 54:23
that that being a good listener. I remember Jimmy Cagney saying in some context for me, he said, Well, I'm a listening actor, you know, and I think in in any field in politics, and journalism, so we entered and purchased as a human being listen to the other person.

Alex Ferrari 54:53
And three of your favorite films of all time.

George Stevens Jr. 54:56
Oh gosh.

Alex Ferrari 54:59
Today Today Today,

George Stevens Jr. 55:02
today you have you know, I like Christopher Nolan's work. I loved Sarah Polly's women talking to beautiful film. And you know, there's just so many we have so a third I think I'll just say because it's its 70th anniversary, Shane. Right answer

Alex Ferrari 55:27
my friend. And where can people find out about your new book and what can they purchase it? At

George Stevens Jr. 55:32
official je s i think is my Twitter handle. I'm not a huge Twitter person. But I did put on Twitter yesterday, I came upon a letter I wrote to my father on Gunga Din, when I was five, five years old. And picture of him on the set that George Stevens jr.com is my website. all lowercase letters, GE o RG E Ste and s. jr.com.

Alex Ferrari 56:11
And then Amazon, you could buy the book or audible to listen. Yes, exactly. George, it has been an absolute pleasure and honor speaking to you, my friend, thank you so much for not only sharing your journey and your knowledge with all of us, but also for everything you've done for the film industry and for the arts throughout your life. So my friend, I appreciate you so so much and thank you again and for many more things to come in your future my friend. Thank you. Well, Alex,

George Stevens Jr. 56:38
I enjoyed talking to you. i i I felt I found many shared values with you. And that's always a nice conversation. A pleasure.

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IFH 689: Creating Revenue Streams for Filmmakers with Pat McGowan

Pat McGowan is a longtime Film & Video Creator from Ottawa, Canada. As with many in the “biz”, his career started as a musician, moved into audio post and then into directing, producing, shooting and editing. Until recently Pat was the owner/operator of inMotion.ca, a video production company in Ottawa & Toronto. Pat has a passion for wildlife videography and can be found in the Canadian Arctic looking for Polar bears, Narwhals, and Bowhead Whales.

After a successful career spanning over two decades, Pat had an epiphany, and that led to the idea and creation of BlackBox Global. He wants nothing less than to change the relationships that creators have with each other and the global market so they can have better lives. He invites his fellow film & video peeps to join BlackBox and make the world a place where creators can be free to do what they love, own the content they make, and be fairly compensated.

Alex Ferrari 1:44
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 1:48
My next guest is a filmer videographer from Ottawa, Canada, he has been in the business for years making different wildlife videos. And he likes to talk a lot about videography, doing interviews, even like this. You know, what happens when somebody you know, you do a project and somebody says, Hey, Mike, get my kid to make this for cheaper? Why am I paying you $10,000 or $5,000, I can get my kid to do it with an iPhone, we talk all about that stuff, which happens a lot nowadays, which is one of the reasons why I don't do it anymore. Because it just got, it just got such a pain in the ass. Because if your kid can do it, why the hell you've been talking to me. And I took a little bit of some stories in this tool about some of the things that I've encountered. And we're going to talk about black box, which is what my next guest decided to make. And it's a really, really cool venture. So without further ado, Pat McGowan.

Pat McGowan 2:36
I was always a kid that was interested in a lot of different things that I think I was pretty visual, but I was more on the audio side, I was a musician. I was interested in the music business, I worked as a musician for a long time, but I also had my scientific side. So I ended up doing like pre meds and biology and psychology at college. And, and I was a photographer when I was a kid. So I was just kind of this mishmash, mixed up kid didn't know what I wanted to do. But I had an opportunity when I was in college to join a rock band and, and do some studio work. And when I walked into the actual recording studio was a 16 track recording studio in Toronto. And I'll never forget the feeling that I was home. So I was really, I was a studio guy. And that led me into film as a composer and as an audio post guy, and then led me into more as a director. And, you know, it's kind of best of all worlds for me.

Dave Bullis 3:40
So but you know, the viewer will always very interest interests, they usually end up making the most interesting people.

Pat McGowan 3:46
Well, I'm not gonna say that maybe you can, at the end of the interview, let's see what you have to say then.

Dave Bullis 3:52
All right. All right. Now now the pressure is on Pat. Now it has to be interesting. So basically, when you were going to college, you know, and you were just doing all these different things. I kind of sounds like my route to because you know, when I was going to college, yeah, I was doing 10,000 different things. But I was always the one thing I was study was screenwriting and stuff like that. And by the time I was ready to graduate, I was like, I don't want to do this one thing anymore, which was business. I was like, I don't want to go in that anymore. I'm about to get a degree in it. What the hell?

Pat McGowan 4:20
I hear you, man. Absolutely. We're really lucky to do what we do. You know, because we get to be involved in so many different things in so many different aspects of life. We get to travel we get to meet a lot of people. You know, in my in my corporate and government and and film production life. I was on a new subject matter every week or two, you know, and you had to become an instant expert, and you had to be able to hold your own. Especially if you're interviewing people like you do. And, you know, it's just been a wonderful ride.

Dave Bullis 4:58
Yeah, interviewing people. I I, you know, just as a side of this podcast has really helped me in other ways, too. It's only made me a better conversationalist. But it's just, you know, you can you can put it out, and I'll talk to anybody. I mean, I was always pretty good before at networking. But I think this is maybe from like, good to, like, great, because now you could just be you have the confidence just to go up and strike a conversation about anything. Yeah,

Pat McGowan 5:20
for sure. Man, you just have to ask two or three questions and, and know people, people love to talk about themselves and what they do. And if you just get out of their way, normally, normally, you'll get some gold. Yeah,

Dave Bullis 5:33
very, very true. That's why I tend to let people just sort of the look, the guests take that take over the conversation, because a lot of times, they might my guests will say, Oh, my God, I just was talking, talking and talking. And I said, Well, that's a good thing. Because because I'm here every week, you know, I go, the guest is only here for the one time, so I might as well you know, showcase them?

Pat McGowan 5:53
Well, once you get me going, you're not going to shut me up that easily.

Dave Bullis 5:58
Yeah, I always say feel free to talk as much as you want. And I will edit it and make it look better. Anything. All

Pat McGowan 6:03
right. Sounds good to me, man.

Dave Bullis 6:05
So so when you're going out there, and you're doing like freelance video, videography work and stuff like that, and you do a commercial work, and etc. What are some of the things that you learned, or some of the tips that you could like, give because I, you know, I had a friend of mine, for instance, he always would go into like different stores, like like mom and pop stores and pizza places and stuff. And he'd always, you know, say to the owner, hey, this is a really cool place. You know, this is a really cool, blah, blah. And he always would try to, you know, different locations, he always would keep in the back of his mind, in case you ever had to film there for whatever reason, you know, have you ever do you have any tips like that about how you you'll maybe get, you know, maybe met different people at different places?

Pat McGowan 6:46
Yeah, no question about that, especially because of some of the work that I do. And a lot of the work that I ended up doing had to do with filming, you know, B roll on stock footage. So you're always on the lookout for friendly people that can give you access, you're always on the lookout for great locations that you can return to later. So yeah, you just really keep your eyes peeled, and, and, you know, figure it out. And if you end up doing, you know, a TV series, or whatever you kind of got, you know, in my case, I'm Canadian, and I've got Canada mapped. I've been all over the country, I've been all in every single province, I've been in every single city. And we know a lot of people. And you know, the thing is, is that we're all kind of connected now. So once you make those relationships, and you understand the mapping, then it's so much easier to go back. And the next time you're there, you kind of know where you are. And yeah, so you just kind of keep your eyes peeled and and develop the relationships as you move along.

Dave Bullis 7:48
Yeah, building relationships. That is the key part of this, my friend building relationships.

Pat McGowan 7:52
It's all about people, no question. And it's getting more and more about people every day, in spite of the fact that we've been, I think we've been kind of trained with social media and so on that we can, you know, live in our hobbit holes and still be connected, which is true. But actually sitting down and talking to people and getting to know them. And being with them is the only way to really connect. And I think we have an opportunity now, you know, to do that more and more on a global level, what possibly kind of put it all together and say we've got all these platforms now then. But when you go there, and just the relationship to the world is getting smaller and smaller and smaller. And it's not a virtual world. It's a virtual and a real world. Napa live in both. Yeah,

Dave Bullis 8:42
yeah. And you know, I'm guilty of that, too, where I tried to just, well, I did I consciously made that decision. You know, I don't know about you, Pat. But I got burned out from going to networking events. I mean, I got burned out. I used to be Mr. Networking Event too. And eventually I stopped because I said, You know what, eventually you start to realize, you know, half these people are never going to they don't, they're not going to make anything, because they really don't want to make anything they want to go somewhere and be seen and take photos and stuff like that. And your goals aren't the same thing as as them you know what I mean?

Pat McGowan 9:16
Yeah, I don't really know how to respond to that, Dave, because I do a fair bit of networking. And I usually end up meeting at least one or two people at you know, whatever the event is, where you ended up actually getting a good forged relationship button. You know, I think you're right. I think a lot of people are just going to party, a drinker, whatever their thing is, and, you know, you kind of have to be able to weed that out. We did a networking event networking event in Toronto about a month ago. And yeah, there were a lot of people there that were just for their for the beer. But a number of people I ended up developing, you know, some really good contacts with and relationships. With,

Alex Ferrari 10:01
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Pat McGowan 10:11
Because as we'll get into a little bit later, we're actually trying to grow a global movement. So that means that we, we have to find the people that are interested in having that connection, and then reaching out and having that global network. So that, you know, creators like us actually have a safer place to operate. So yeah, I know what you mean, though, like some of the networking events, there's a lot of posing and posturing and a lot of bullshit. But you do, you know, there's usually some pretty good people that most of these things.

Dave Bullis 10:44
Yeah, and I always feel free to always disagree with me. You know, most people do, it's always and it's always good to, to hear, hear two different opinions on the podcast, you know, and so let's just say, you know, go to these networking events, you know, whether they're in Canada like you are, or they're in the United States, like I am, wherever they might be listening to this, you know, what are some of the tips that you have for networking, you know, just like going out there and meeting people and, and some of the things that you maybe even like warning signs that you kind of see people to stay away from?

Pat McGowan 11:15
Well, I think the main thing is just to be open and honest and transparent. And, you know, again, you know, it comes down to some people skills to being able to walk up to somebody and say, Hey, my name is what's your name? What do you do? Tell me more, be able to ask those three or four questions that are going to get them comfortable so that they can, you know, actually participate in a conversation with you? Or if they're cagey, you know, you kind of break down their defenses a little bit. And, you know, so that you can actually have a one on one conversation, the thing I always watch for is eye contact, actually, if people are not going to engage you with eye contact, and it's going to be tougher work. Or if they're kind of, you know, looking around to see if there's a better person to talk to, and maybe they think you're not worth it, or you've gotten nothing for them. I also really kind of watch out for people that don't ask questions back, because that means that they're not engaged in the conversation. And if you got to prod and prod and prod, I'd say just cut it off, say thanks a lot and move on and go talk to somebody else. And you

Dave Bullis 12:24
know, I like that two packs, I think that works for, you know, even on, you know, virtual meetings, like, you know, if you meet somebody online, maybe see their Facebook or something or their Twitter or whatever, I you know, I found that people who just kind of, you have to keep prodding them, whether it be like, hey, this or that, you know, about this or that, or whatever, you know, they don't want to ask you about what you do, or whatever. Those are the generally that people were kind of like, alright, they're not in this meeting, and you know, what is wasting each other's time at this point?

Pat McGowan 12:53
Yeah, I would totally agree with that. But again, you know, like, we got kind of get back to this whole idea of what we do professionally to, and I interview a lot of people, I mean, I've actually, if I had to count the interviews, I've done, I've done 1000s In my career. And, you know, I kind of conduct myself as if I'm doing an interview, I like to ask a lot of questions. So if I'm trying to engage somebody, even on Facebook, you know, I'll ask them, What do you do? You know, What's your specialty? You know, what are you up to? What kind of projects are you're working on? What's pissing you off? You know, like, what barriers do you have in your, in your life right now that, you know, you could do better with? And I find that, you know, I'd say, I'd say that probably seven out of 10 people are willing to have the conversation, once they realize the big thing these days is no one wants to be sold to. And so they're always they're always on guard about, you know, what do you want from me, right? So, if you can kind of break through that, it's, it's easier to get a more meaningful discussion going. And yeah, hey, man, I'm not gonna lie, sometimes I am selling sometimes I do want you to get involved with what we're doing. But if you go right in with that pitch hard at the beginning, your chances are going to go down. So you know, you've got to really get get human, you know, have a human conversation, be sincere, be honest. And like I said, I think seven out of 10 people will generally engage. And the other three, well, you know what, so be it. No, no big deal, no problem, or maybe they'll come back later. Who knows?

Dave Bullis 14:36
So you mentioned doing 1000s and 1000s, of interviews, you know, so let's just go back to that and how you sort of got started doing that, you know, back to to actually going around and just, you know, talking to all these different people. So how did that whole journey start? Were you just going around interviewing all these people?

Pat McGowan 14:53
Well, I usually interview people when I'm on assignment. So if we're producing In your video where we need to collect interviews, or we're doing the doc, that's my job. So I'm the guy that sits in the chair and directs the shoot and does the interviewing. And, you know, I've learned a whole lot doing it. And I learned a lot about psychology a lot about people. But yeah, so it all starts with a project. And, you know, typically, I love to go in cold, I don't do a lot of research. When I do interviews, I want to explore the information along the path of the interview, rather than walking in with 39 questions and just running through the questions. We want to find out what people are passionate about. So you've got to read their body language, like interviewing is a really interesting thing, you're usually working at at least two levels, and us and probably three. So you've got your physical situation where you got to engage with body language that allows the person to feel a comfortable, but be also there while you want them to know that you're interested in body language has an awful lot to do with that, you can turn people off so easily with the Ron Ron body language, so you got to be really well versed in how that works. And you also have to be able to read body language to know know where you're going to go with this thing. The other level you're working at is at the intellectual level. So you're gonna, you know, I would say, you know, when I'm recording when I'm when I'm doing interviews, my brain is actually recording the interview so that I know where all the contextual points are, I know where the pickups and drop offs are, I know how to correct people, I know how to redirect them. So as I'm sitting there, you know, nodding and smiling and using body language, my brain is just furiously processing what they're saying. So you have to listen, and actually process it and embed it and store it. So that later in the interview, you can come back and make a make a what I call a contextual link to what was said before, and that is often when you get the best stuff. And then you've got the other of the other level, which is the conversation level, because now I've got to respond in a conversational way, it is actually reasonably intelligent. And, you know, unless people know that I'm, I care about what they're saying, I understand what they're saying. And I know enough about what they're saying to actually have them feel validated and engaged. So it's a really, really interesting process and you and you end up exhausted at the end of them, you know, some interviews, you just burned so much brain energy that, I mean, you need it, you need to go for lunch, like right away. So it's an amazing process, actually, and you know, a lot of people, you know, I see some young folks coming out. And the biggest caution that I would say is don't just run the questions, right? Don't just run the questions, get yourself into that conversation. Be interested in what people are saying. And you'd be amazed at what you're going to get. And one tip I always use with, with a lot of the people I interview is I don't respond to them as soon as they stop talking. Because sometimes if you leave a five second pregnant pause in the conversation, they're going to say what they really need, right? Because a lot of people get very nervous. And they're vetting what they're saying. And you know, we've had people in the chair crying because they couldn't do the interview. Because they were so nervous. But if you just let them sit, you know, just let it go. And don't stop the camera and don't cut. Sometimes that's when the best stuff happens.

Dave Bullis 18:47
I was giving you the pregnant pause there. But, you know, it's a friend of mine once gave me this piece of advice. And he said, he said to me that whenever he's negotiating, he always puts in that pregnant pause on purpose. Because he always says the first person that talks loses.

Pat McGowan 19:08
You know what, as on the business side? If you talk too much, you lose the deal. That's all there is to it. You got to learn how to sit.

Dave Bullis 19:18
Yeah. Alright. And then he's a fellow Canadian to bet. Oh, yeah. Where is he from? I believe he's from Toronto. Okay, because

Pat McGowan 19:27
that's where all the sharks live in, in Canada.

Dave Bullis 19:32
All he does is talk about the housing market there but that's a whole nother podcast

Pat McGowan 19:39
especially now. Yeah,

Dave Bullis 19:41
he all he does is talk about the housing market and he just liked it about the insanity of it. But But again, that's a whole other whole thing. Once you know maybe it's interesting, maybe something he's accusing some some people of like Chinese millionaires and billionaires.

Alex Ferrari 19:58
We'll be right back after a word from our sponsor. And now back to the show

Dave Bullis 20:07
of using these houses as sort of like a money laundering scam. I don't know if it's true or not, but you know, hey, you know, anything's possible.

Pat McGowan 20:17
While you're out there, and I think that happens in London, New York, Los Angeles, Seattle, Vancouver. Certainly west coast, definitely. There's a lot of Chinese money on the move. I don't know if it's dirty money or not. I have no opinion about that. But I know, you know, Vancouver, Vancouver is ridiculous. And it's actually more ridiculous than Toronto. But there's a big correction about to happen. So I wouldn't be buying any high priced real estate in Toronto just right now. I think I walk away from that.

Dave Bullis 20:49
Yeah, it's, I heard about that, too. But that correction, but But you know, just to get back to what we're talking about with interviewing. You know, I wanted to ask you a question. And I'll and I'll, you know, I'll tell you my funny story. First, I want to ask you about one of the worst interviews you've ever done. Because, again, we always learn more from our mistakes than from our successes. And so what happened was, when I was working in higher ed, they had asked me, so I do this, some, this probably is the worst one, but it's the funniest one. So they asked me to do this, this interview segment with the girls volleyball team. And the coach who, you know, who was a part time coach showed up late. And he has all these questions, just hand skills scribbled on a piece of paper, it's all you know, cut up, he just ripped it out of a notebook. And he's asking these questions, all these girls are talking about stuff that I could never ever use. In a school setting. They're talking about doing drugs, they're talking about their, their, their trash talking their teammates. They're doing this and that. And the coach was reading the same questions to each girl because we told him to. And then he would be, you know, ask a couple of different questions here and there. And finally, when he asked me, he could have I put the cut up, put this together. And I said, you don't want me to use any of that. I said, you know, except for one girl, you ever lose girls where you do trash talking girls, shit talk and this and that. And he goes, Yeah, I guess well, you just put something together. So I put this thing together. And bat let me tell you his face dropped. And he goes, I he goes, You're right. I could never use any of this. He goes, it will. It was it was the was so hilarious. Because what I would do is I kind of given that the MTV self editing, where I was like, here you go, here's what they think of this, this and this. And it was like, you know, they they thought, Oh, what do you think of this thing? Oh, it's terrible. It sucks. Bah, bah, I'm like, you can't use any of that you can have in school promote this. But it was just it was just hilarious. Just because of how ridiculous it was so bad. I want to throw the question to you, you know, what was one of the worst, you know, times you've had, you know, doing an interview segment?

Pat McGowan 22:53
Well, I was telling you a few minutes ago, I had this this poor woman who was so upset that she couldn't perform. So you know, this is one of the things that we tell people do not try to memorize what you're going to say in the interview, like, don't take our quietly a lot of a lot of the institutional or government types or you know, bureaucratic types. They want you to send them the questions in advance so they can prepare. So they ended up writing, you know, writing banner, so that they can answer these questions. And it's just ridiculous. They come in with no, like pages and pages and pages. And it just like, I'm gone, you can't possibly like, there's no way you're gonna be able to do that. And this lady that I was working with, and it was a very serious subject matter. And she was like, the CEO, and she was brilliant, really intelligent person, very, you know, beautiful woman. Clearly very professional. But boy, she was nervous. And I could tell as soon as she walked in the room, it was going to be trouble. So we got her in the chair was in a studio setting, you know, everything's controlled environment. And we got her in the chair, and she could not just could not do it. could not do it. And I think she had like a tiny little nervous breakdown. Anyways, we had her in the chair for two hours, because she wouldn't quit either. He kept telling her, you know, you need to take a break. You know, don't worry about it. And we're being really, really kind, you know, and accommodating. And she was in this chair for two hours, and I thought she was just gonna snap. It was it was a horrible experience. It was it was painful, actually, for everybody in the room. Even the camera guy and producer was in. But her colleagues were in the room and everybody just felt so bad. So that's, you know, I know that's not like talking to a bunch of teenage girls trash talk and each other really have that experience. But, you know, that was probably the worst one and it's just terrible when you get people who are so upset. that, that they're judging themselves so harshly when all they have to do is just talk like we're having coffee, right. And I've got like a zillion techniques that I use to get people to settle down and to relax and stop being so freaked out. But sometimes they just don't work, you know, they just don't work. And, you know, some of the worst ones we do are actually when the client, you know, tells us, well, we don't have travel budget to send you the location. So, you know, we're gonna hire a camera guy locally, and can you direct by Skype. And those are really, really hard to do. Because you don't have the personal connection, you can't do eye contact properly. And if you get somebody who's tough to deal with in that situation, you know, sometimes the clients grinding on you because Oh, I couldn't you get I worked so hard about this, and I'm going well, you know, I guess you haven't done several 1000 interviews, so it's gonna be hard for me to explain this to you. But they sucked. So what do you want me to do? I can't force these people that to give a good interview, basically. So yeah, I mean, there's a lot of pressure and, you know, there's money on the line and everything. So my attitude is always the same. And I always asked myself this question in all production situations, it's basically like, who's gonna die here? Like, what are the stakes? Okay, so nobody's gonna die. Everybody relax. Let's just, let's just do our jobs. And we're do our good jobs. We're all professionals just get this done. But, you know, we don't need stress and pressure in production situations. It's just, it's just a completely ridiculous waste of time when you do that. Yes,

Dave Bullis 26:46
I could not agree more, man, I have been a part of both of both productions like that, where it's been, you know, sort of more loose, and then other was where it was just, you know, you walk on set, and you could just feel the tension, you know, with it with the director doesn't like the DP, the DP doesn't like the producer, or the producers and the director. And you're just kind of like, wow, you know, who the hell needs this stuff?

Pat McGowan 27:09
It's just bullshit. Yeah. So, you know, I came to a point in my career where I just said, I'm not doing bullshit anymore. I'm not, I'm just not doing it. It's not worth it. So now, I haunt situations with my startup blackbox, where it's a no bullshit deal. And even when I do some freelance work, or doing contract work, I just, I try to work at so that there's there's no bullshit, and it's all about the work, and doing good work. And, you know, making sure they have a pleasant experience, and you end up with a good product. And that's the bottom line, because there's just no need for that.

Dave Bullis 27:49
Yeah, you know, that's so true. And I also liked that phrase, you know, there's no more bullshit products, or projects, I'm sorry. And there was a point, by the way, Pat, where you know, what, what was it? Was there a project in particular that finally just set you over the edge?

Pat McGowan 28:06
Well, you know, that's a big question gates. So let, the answer is yes. And no, I had a huge project that we had one that was a museum job. And it was a million dollar contract, it was a big, big contract. And there were a number of players involved, design agency out of the states, and a lot of curators and a lot of experts. And it was a very, very difficult project, the product at the end was absolutely wonderful. But there were so many human imposed turf defending types of interactions during the process, that it really became a very unpleasant project. And it could have been, you know, really rewarding to do. So it was just basically people being people, you know, and defending their turf, and, you know, whatever was going on. And really, it was during that project that I said to myself, Okay, I've been in this business a long time, I've had a great career. I think I'm ready to move away from doing this type of work. Because the bureaucracy and the layers of crap, were sucked the soul right out of your chest, and then you couldn't even be creative anymore. Because they took all the fun out of it. And, you know, I don't want to be cynical or anything, but there's a lot of that going on these days, right? Where it's just, there's so much bureaucracy, there's so much political correctness. There's so much business pressure that honestly a lot of these jobs just aren't fun to do anymore.

Alex Ferrari 29:53
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Dave Bullis 30:03
Yes. And that's what happened to me too. When I got burned out, not even just doing freelance work. But like other work in general, you know, and just, you know, here's another story for you. I when I was doing freelance work, somebody asked me to come do this very. So they said, it's just an interview, they said, it's just an interview, we're going over all this stuff, etc, etc. And I get there. And it's a completely it's a whole 180 from what they told me it was going to be. Instead it's, it's a competition. It was just a competition about who could use like, who could, you know, use the soul the fastest or whatever. And it was like this whole sort of convention. And I said to the guy said, Wait a minute, this is completely different than what you said it was gonna be. And I mean, he was like, Well, for me, it was the kicker was too bad. I showed up there. And he had no idea who I was. And I said, Aren't you and I won't use his name. And I said, Aren't you blank? And he goes, Yeah. And I said, Well, I'm Dave, I, the videographer. He was Viagra for what? And I said, Well, you're doing some interview thing today or something. And he goes, I don't know what you're talking about. So I go outside. I looked at the business. And I'm like, wait, yeah, this is it. This is the place. And I call my friend who had who had introduced us and she comes out, she goes, Oh, yeah, that's him. And I go back in there. And I look at him and I say, hey, you know, Dave, we've been talking back and forth, like a month now. And he goes, Oh, yeah, I forgot you were coming. And I'm like, Jesus Christ. This, and it just went downhill from there, Pat?

Pat McGowan 31:29
Well, you know what, you know, I don't want to get on my on a negative soapbox or anything, because, you know, things have changed, that's for sure. But this is just an example of how I think. I think the perceptions of what we do in the industry have changed a lot over the past five years, let's say. So I think the perception of, you know, how professional we are, how well trained and experienced we are. I think some people think that we are a bit of a commodity, right? You know, it's just a video guy. Oh, yeah, whatever, right. But they still want it done perfectly. But I don't even know what that entails. So, you know, like I said, I don't want to get down on it too much, because I'm gonna sound like a grumpy old man. But, you know, things have changed. And the perception of what a professional does in our industry and who they are, has has changed a lot. And, you know, quite frankly, I think, in a lot of instances, we're seeing a lot of bad work being done, you know, in that context, and the clients don't even know that it's bad work anymore, because the wrong person on their team is actually handling it. So, you know, we got this weird thing going on right now where, you know, it's, and it's always been that way. I mean, we always had what we call the bottom feeders in the industry that just did shitty work. But everyone knows who they were, and so on. And they, you know, they got hired on certain gigs, but usually not. And those of us that were kind of working the higher end of the market, and we knew we knew who was who. But these days, it's like, you know, if I didn't tell a client, I have a client, tell me one more time to me eating well, you know, you guys are just super overpriced. Because, you know, actually, my son is taking film studies, and he's gonna do it for us for 100 bucks. And, you know, I just got tired of having those meetings, honestly. And these days, you know, the question, the one question I get asked by my clients in meetings is, can you do it cheaper? consistently? So, it's time to say, actually, no, I can't do it cheaper. And if you want it done cheaper, you can get it done by somebody else, no problem. But you know, at the same time, the work is a little more scarce than it was, let's say 10 years ago. And the prices of the higher price jobs are actually coming down. So we're looking at a situation where our market is becoming commoditized. As, as I say, you know, we are less of a custom valued service than we were we're now expected to do work. For the same rate that we're working for, Hey, man, 20 years ago, think about it. The rates haven't changed really very much if at all, and now they're going down again, for the contract work that we do and video and film.

Dave Bullis 34:45
So, so what point you know it again, when I read your bio, you mentioned that, you know, you realize you woke up one day and you realize you have been disrupted you know, and I think that's a big part of it. Because what you said there is with with you know, hey, I'm just going to have my Don't do it. I actually, let me tell you I've had other people say that too. And, you know, you're I'm gonna have my son edit this or whatever else. And, you know, it's a game where poverty if you think that, you know, your son could do it, you know, it's just one of those things. But so at what point did you then create, you know, black box?

Pat McGowan 35:21
Well, it's I created black box where I didn't create it three years ago ideated it three years ago. So I, I was sitting in my boardroom, realizing that I had built, you know, a beautiful company, I had 40 employees, I had offices in two cities, had a really great team. And I realized that the market had changed. So I realized a couple of things. First of all, we were involved in some broadcast work here in Canada. And I mean, you're familiar with the cutting the cord phenomenon, but what happens in markets like Canada is when the cord gets cut, the cable fees that people were paying are no longer allocated for broadcast production by the broadcaster's because that's how they get their money. And, and then in our market, the Canadian government has, you know, some fun matching programs and, and so on tax credits, that are all predicated on the broadcaster's coming to the table. Well, the broadcaster's stopped coming to the table, because they were making less money because people were cutting the cord. Now, why were they cutting the cord to go and watch content from digital platforms like Netflix, and YouTube and what have you. So that's the first thing that happened. The second thing that happened at the same time is that technology became much more readily available with the advent of DSLR camera technology. So all of a sudden, the cost of acquiring equipment went down. If that's what you were gonna buy, you know, it wasn't high end gear, it was low end gear, but it was low end gear that was doing good looking product. And the third thing that happened is, we have a lot of young people coming into the market, and people like to beat up on millennials. Personally, I don't think that's right. I know a lot of millennials, and I really liked these guys. But unfortunately, they came into a market where they could tool themselves. And were competent enough because they were doing some good work. I mean, when I say that the son could do it, the son could really do it. But the son should have been getting paid 500 bucks a day rather than 100. That's my point. So the commodification happened on the perceived value of the of the work right, from the client saying, Well, my kid can do it for 100 bucks, rather than you doing it for 500 bucks, or whatever. And we're 1000, you know, which is what we used to get. So now we've got these three factors, we've got a glut of labor willing to work at lower pricing, and why would Millennials work at lower pricing? Well, a lot of them were either living in apartments with roommates, so they don't have car payments, they don't have college funds to build, they're not building for retirement. Now they're young. And because he used to be, you know, there were barriers to entry coming into the market. If you were going to be a video production company owner, you better have the ability to acquire capital. So you could buy high end cameras for $100,000 each. And IT systems cost a fortune, you had to have an edit bay, you had a voiceover booth, you had to have a small studio, but all that's gone now like people kids are at these millennials. Sorry, again, I don't like the term but younger people. You know, they're editing at Starbucks, or they're forming into collectives where they're sharing small office spaces, and that's okay with them. Because they can cut the video on on a on a MacBook, or a surface or whatever. And they can shoot it on a DSLR. And they're not using a $20,000 Sachtler tripod anymore. They're using $1,000, you know, vinten or whatever, or a man for auto. So everything. It wasn't just the one thing commodified and disrupted, everything changed at the same time. And then you had a lot of institutional clients like government clients or, you know, businesses, even bigger businesses, smaller businesses, bringing somebody in house, so they would hire a young person to do it in house. And why well, because the young person had the camera had the edit bay, in their pocket, had control over and these kids are quite well trained. And they're multifaceted. Like they can shoot and edit. They know how to do audio. They're not terrible, and they're good at it. So you know, this disruption had to do with that whole change from you know, a team of three or four people doing work.

Alex Ferrari 39:54
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Pat McGowan 40:03
to a team of one or two doing work that didn't have an office probably weren't insured. You know what I mean? Didn't have staff. So all of this happened at the same time. So here I am sitting there a 25 year veteran of the business. And yeah, we did get disrupted, we got disrupted at three levels. We have in 19, or 2015, we had four, I believe, for broadcast projects cancelled. Because at whatever, there were three different broadcasters involved, we're laying people off. So you know, there were just canceling series, and we had four series canceled was a huge amount of money involved. So yeah, we got hit pretty hard. So I'm sitting in my boardroom with my wife. And I'm, I'm like, Okay, we're not making money, who's making money? What's going on here? So we sat, and we did a bunch of research. And we concluded that there were two ends of the spectrum that were making money, there was the YouTube crowd. And that was prior to the YouTube pocalypse that happened a year or so ago. And that was before they changed the monetization. But that's another problem that we can talk about. But there were a lot of YouTubers were making money. And we found, you know, we just said, let's go look at the top 10 YouTubers and see who's making money and see what they're making. And you know, as a kind of a trained, experienced filmmaker, it was pretty shocking, because I hadn't paid much attention to YouTube's Stupid me. And you're kind of looking at going, wow, this stuff is popular. Why? Well, you know, we kind of figured with a couple of things. It was probably because a four year old sitting in the back of mommy's SUV, hitting the iPad again and again and again. And people were making millions of dollars. There's this one channel we found called Disney collector. And this is a Hispanic woman with really nice, Blinky fingernails, and a really sweet sounding boys, who shows you how to use Play Doh. Right? Disney character playdough shit. And the woman has has now got 250 million views on one of her videos, or more. And she's were purported to make $12 million a year or more from her YouTube box. Okay, so that's just a wild an eye opener. And then I looked at the other end of the spectrum with Netflix and Netflix had not even started to I mean, I don't even think Orange is the New Black had been produced 2015 Yeah, maybe it was that I guess they're going into season four, at any rates, and we started to think, Okay, well, we've got this distribution platform that's actually starting to create content. So what they're doing is they're aggregating the rights to intellectual property at the top of their organization. And producers who used to make shows own shows, and license shows to broadcasters, are not going to be able to do that for very long. So maybe you kind of think, you know, the term that I believe came to me at the time was user generated content. So you've got YouTubers making user generated content, and you got Netflix making user generated content. But we're creators and all of that. Well, in the YouTube case, you've got one or two people making the stuff there are very many teams of trained people doing it, although there's lots of cool stuff going on in YouTube right now. But in the in the Netflix example, basically, creators were turned into workers. So and that's not bad, when the rates are good and everything, but as I understand it, you know, the rates are dropping. And the people that I know, in markets where, you know, big platforms are making a lot of content. The rates are static, and they're still installed. And even studio owners and equipment rental houses are getting really, really pushed down rate. So basically, you know, everybody's making money except Netflix. And people who want a gig in this industry, you know, they're really just looking for work. And they're being forced to take longer hour days for less money. And I'm not saying that's happening everywhere. Lots of people are gonna say, Hey, man, that's not true where I am or whatever, but it is true where a lot of people are, because through our platform, I hear these people, I know them, and they want a better deal. So I decided to create a platform that was all about creators, being able to do user generated content alone or in groups, and gain access to global markets not have to sell themselves as workers, but convert to being own Because of the content that they make, and take advantage of all the licensing fees, longtail revenue, or residuals, they're all the terms apply and do better in their lives. And we want to do that on a global context, where every creator all over the world actually has the same access, because they have the same access to technology and tools, but they don't have the same access to markets and business systems. So what we designed as a platform that is really has really captured and automated all of the things that creators need, in order to work together to make content to co own the content, and to share and the revenue streams have to develop through these new digital platforms. So we think it's really revolutionary.

Dave Bullis 45:48
So it's, you know, you touched on YouTube. And, you know, I had friends who were creators who saw their, their, you know, their monetization, cut down some channels, hell were even gotten into trouble with all the new rules. You know, I have another friend who's just getting back into it, and he has one of the top YouTube channels ever, which is crazy. But, but just going back to black box, you know, it's, you know, it's allowing. So basically, it's a, it's cutting out the middleman, essentially, you know what I mean? It's, you can actually, you know, go on there and actually don't have to worry about, you know, selling. You don't want to say you basically cutting out the middleman. Yeah,

Pat McGowan 46:31
oh, but I think I can help you understand a little bit, but we're not cutting anybody out. Because they're already cut out. Okay, being a producer is a much harder game, because you be actually been turned into a worker again. Now, there are people who are, who are developing product as producers and selling it to Netflix or licensing Netflix, and that hasn't died. But a lot of that business has gone away. So what's happened is, like people that used to be producers, like actual producers have become service producers. So they're getting paid, you know, by whoever their client is. And that could be ABC, NBC, it could be Hulu, it could be Netflix could be anybody. They're getting paid to manufacture the project for those companies, not with them. Right. So that's really changed. So everybody all the way down the line is now a worker. But and that would be fine. As long as as, as the, you know, the disruption wasn't happening, where the rates were dropping. So I mean, it's bad enough that that the business model changed to the point where people, you know, couldn't own their own content, but, but the rates are going down. So what does that mean, for the future? Well, you know, means we're gonna have a commodified labor market. Look at what happened in visual effects, right? Visual effects, you used to go to LA, and you go down by Santa Monica Pier. And there were all these nice two, three storey buildings that were full of visual effects, fences. Well, they're all gone now. And there's a saying, in Hollywood, amongst certain executive producers, that said, that goes like this. And if you haven't put a VFX company's company out of business on your film, you're not doing your job, right. So what's happened with VFX? Companies? I mean, when you go and see blockbuster movies now used to see like ILM wouldn't be in there or whoever, right? Well, now, you see, look at the end credits, there are hundreds and hundreds of people who employ it in the VFX game, but they're working for 50 companies. Right. So instead of seeing ILM crew of 200 people on the end credit that you now you're seeing, you know, 50 companies with 10 to 15 people. So what's happened there is that the VFX companies have been divided and conquered into smaller and smaller units. So now the producers, the big guys can actually go in and hammer them on price a little more effectively, because they're playing them off against each other. And I know that sounds horribly cynical, them you know, if there's a Netflix exact listening, you know, hey, I'm just coming from the Creator perspective, right? Where I think that there's a better deal for creators, the creators should, and can now have the ability to have their piece of the pie. And to have better lives as a result of that and to be able to do the work they do with a lot more freedom. You know, I create a black box to have more freedom for me, and for my Creator colleagues, because we are special people, you know, I call it the Creator class, actually. And so the Creator class for me are people who are talented, generous, kind, hardworking, resourceful, honest, people.

Alex Ferrari 49:56
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Pat McGowan 50:05
And I would say 99% of the people that I know there are creators fall into those categories. So that means we're gonna get beat up as business people, plain and simple. So what we do is kind of give a we create a platform, that's a safe haven, that allows creators to actually not worry about all that business stuff. Because just like so many other businesses, we want to automate a lot of it. So that there's not a lot of backroom deals going on there, the sharks can't play, you know, basically, we put a product and we move it through a market just like any other industry, you look at the auto manufacturing industry, right, they've got this thing called the supply chain. And the supply chain means that all these parts are created by all these suppliers, and brought together at the assembly plant. And it has to be it has to be all coordinated properly. Well, you know, on making the movies, no different than building a car, it's a supply chain, you have to bring all these resources together, they have to happen at the right time. budgets have to be respected and and then you deliver to the customer. So what I've done is created a platform that allows creators to be part of the supply chain, and to own the end product as they're moving along. So it's a really, it's a really big shift in in terms of an economic reality. We liken it, Dave to a return to the guild system, you know, prior to the Industrial Revolution, where guilds actually had these inherent protections in place. You know, if you were building a cathedral and you need his stonework done, you went to the stonemasons and the Peter needed a bunch of pews pews down and woodwork done in the church, you went to the carpenters guilt. And so what we are is a Creators Guild, and we're global, and we're digital, and we are going to change the face of the industry.

Dave Bullis 52:06
And I know exactly where you're coming from, by the way about the VX subnet, the VX situation, I actually have a friend, what are you cuz I've had, I've actually had friends who've worked in the industry, and they were describing, you know, pretty much what you just described as well. But you know, black box looks awesome. I'm all in favor of anything that allows, you know, creator, creators, good creators, to, you know, to share their stuff and to actually get seen, because, you know, like I've said before this podcast, the idea of just uploading something to YouTube now and saying, Hey, it'll go viral is like a one in a million shot. And you can't rest anything on that, that's on a

Pat McGowan 52:43
business plan. For sure, man. Well, that, you know, that's just that standard fragmentation. But we're working within a global context. And we're working within a digital platform context, nobody's done this before. So no one really knows the rules. But we do know that there is an awful lot of money being aggregated at the top of these multinational corporations. And, and then you then you have to bring in the idea that they are some of them are publicly traded corporations. So that whole dynamic is very different to so who end up who ends up getting caught in the vise, are the individual creators, because in fact, as these companies blew apart, you know, big either company with 40 people, right? And that company is pretty much gone now. So the protections that were afforded to the workers within that relationship, they with me as their boss, there are oh now, right. So what we're doing is we actually say, Look, we don't want to aggregate these people back into a company again, but we want to have a platform that performs those functions for them that allows them to have a little more predictability and security in their life. So I should tell you that we analyze the market and we said, look, ultimately, we want black boxers, we call them black boxers to be able to do the work they love to do. So if they are, they want to work on feature films, and they're a gaffer, we want them and they love being a gaffer, we want them to be able to be a gaffer on a great feature film, on regular work. And if they're an actress, we want them to be an actress. And if they're a musician, we want them to be a composer, we want them to be able to do what they love to do. So what we allow them to do is come together into groups of like minded creators and make the project they want to make that is that has a lot more creative freedom for everybody. Now, not a lot of not most, sorry, not most, a lot of people, they just want a gig and they want to get paid, they want to go home and they want to be saved and they want to make money and they want to take care of their families. And that's that's never going to end but we offer an alternative to people who you know, kind of feel that desire to to really be involved in something That takes a lot of craft a lot of love, and ends up being a very valuable product. So I'm going to give you an example. Moonlight won the Academy Award two years ago. And Moonlight was made for reputedly 150 Sorry, 1.5 million bucks. And then there was a big marketing budget, well, not big 5 million, probably the one against it. So moonlight ends getting ends up getting a theatrical run that did well. And then they ended up doing very well on VOD, and cable, and they won an Academy Award. And, but I have to wonder, okay, this movie is going to make $150 million after production net? Who's getting that money? Is it the people that sacrificed their rate showed up? Did the extra hours put the love into it? And made the movie? Or is it somebody else? Well, I think we all know the answer. Is it somebody else? So what if my question is, what if a group of filmmakers could come together, make a product like moonlight. And now the budget is not going to be 1.5 million because no one's getting paid, you're doing it in kind for ownership in the movie. And then if you've got some fixed costs, but we can bring everybody into this scenario, studio owners that are getting squeezed, can actually let us use the studio for a piece of the movie camera department. Maybe they've got two year old cameras that aren't being rented for full price anymore, that they'll put on the movie for a piece in the action. Craft, anybody, anybody involved location owners. Transport, that works. And you're still gonna have some fixed costs. So now you can make the movie for a really good movie for two or $300,000 or less. It all depends on you know what your consumables are. So now you make the movie great. And it's owned by the people that made it. Okay, this is a key thing. Now, if that movie goes out, and it makes $150 million net after distribution, or whatever, okay? And you can even bring a marketing team in to be part of your group. So you don't have to go pay for marketing, you can find a marketing group and say, Do you want to be part of this, right? Anybody can be part of it, the district distribution, people can be part of it. So you create this wonderful waterfall saying, okay, all these dollars that come in, they're all going pro rata to the people that own the property. And by my math, on a $1.5 million feature that does $150 million net after distribution over a period of time, because it's long tail money. And that's how money gets made on distribution platforms now, everyone would get paid 100 times the rate. Good, bad. What do you think? That

Dave Bullis 57:52
sounds like a good, a good trade off.

Pat McGowan 57:54
Yeah, man. So where we started is saying we're gonna dream big, right at BlackFox. We're gonna dream big. We're gonna say, we want to make blockbuster feature films, we would love to be able to make a Black Panther in five years, and have all the people that made the movie, get a really nice paycheck, right? Because they deserve it. We love these people they need they need this opportunity. Because right now, it's just it's not working out. So good. Right. So that's our dream. But we couldn't start there. So we decided to build our platform in a smaller, more highly defined market. And that's the stock market. So currently, our platform service is stock footage. So what you can do is you can take your camera right now, like you're a camera guy, right? Yeah. Okay, do you own your own gear?

Dave Bullis 58:48
Yeah, I have over here. Actually, it's actually right behind me. You can't see because it's a podcast. But yeah, sorry about that.

Pat McGowan 58:53
So what kind of camera Iran,

Dave Bullis 58:55
I have a Canon Rebel. I think it's the was it the 6070. Okay,

Pat McGowan 59:01
so let's say you've got a 60 You could probably walk out of where you are right now. And it's not daylight there anymore. So let's say you get up in the morning and go for a while. And you see something beautiful that you want to capture. So you do it. And then you see something else you want to capture, or maybe, you know, whatever. And this is a very simple example, might you so but you can then go home. And you can actually curate that into five very nice clips, that you can put them up to our platform, we'll take them out to all the big stock agencies. And when the money comes, it returns to black box. And then we take 15% of the net sale and we deliver the rest to you. So basically, it's an upload once get too many scheme. Now, let's say you go back to your house and you say, Oh, I don't really don't want to edit this. Pat.

Alex Ferrari 59:58
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Pat McGowan 1:00:08
You want to edit this and you call me up and say you want to edit my clips. I'm like, Yeah, sure, I'll do it for 30%. And you go, Okay, deal 30%. So now you can upload those clips to black box, your, or send me sorry, send me the raw. And I will actually edit them, upload them, tag them and do the metadata. And then when, and then when the money comes blackbox auditing automatically pays me my share, and you automatically get paid your share, you don't touch my money, don't touch your money. Or another option is you want to edit but you hate doing the metadata, you hate doing the keywords and the descriptions and all that. So you can actually edit them, upload them and then hand off to me. And I'll do the metadata. And I'll do it for 15%. So that's what we built, and it actually works. So we've got 1000s of people all over the world doing this. I just saw a project go through where a guy in South Africa had 700 clips, he put them all up on the platform. And he assigned the curation to the metadata curation to, to a woman here in Ottawa, where I live actually has a very good out of there. So now we've got this nasty international collaboration going. And it all happens within our platform. So that's where we started. And our next move is into short form and long form. And you can do YouTube videos this way. So like, like I said earlier, a lot of YouTubers, they want to do everything themselves, because they want to keep the money, right? Like, and they don't know what they're gonna make. And it's like, it's all freaking everybody out. Well, what have you said, Well, why don't we do this as a team? Why don't we actually do some produced content, where we actually use real writer, real director real, you know, real, real real. And everybody works together and make some product as watchable. And then you put it the black box, and we manage the whole process of getting it the audience, and then dividing the revenue. And it works. I mean, that's all I have to say it works. It works really, really well. And then as as, as we grow, we're going to take on bigger projects, indie films. Right now, if there are indie filmmakers that have had no luck distributing their film, you can contact me and I will find a way to get your film onto our platform, you will have to go back and figure out who did what on the movie. So you can make sure that everybody gets compensated when the money comes. And then we will, through our developing relationships with distribution, and VOD will have a good chance of getting your movie seen. So this is what we're trying to do.

Dave Bullis 1:02:49
And, you know, I think that's great. Too bad. I mean, you mentioned you mentioned Black Panther. I'm always in favor of movies like like moonlight, where or movies like, obviously, the Blair Witch or paranormal activity, you know, those movies that come out of left field that just, you know, a go, they go apeshit, you know, Big Fat Greek Wedding, you know, these movies that are shot for, like $20,000. And they have a pretty good return, you know, and, you know, just just as we talked about, you know, gear and producers and stuff. You know, I once had a friend of mine who was going to make a movie for 10 grand, and this, this person who owned a rental house, got a hold of them. And he came back to tell me, he goes, Dave, I can't do over 10,000 anymore, I need a quarter of a million. And I said, Well, I said, No, you don't. I said with a fool of God, you don't need a quote, I've read a script. And he did not need a quarter million dollars. He could have done it for $10,000 at the max. Because it only took place in one room. There was no stones or explosives. There's no squibs there's nothing there's no famous people that were needed, or were going to be in it. So I was like, man, just just don't even worry about that stuff.

Pat McGowan 1:03:59
Well, you know, the whole point here is that making a good like, you can make a movie, anybody can make a movie, I got an iPhone, I can make a movie right now, like no problem, right? But are you going to make a movie that's going to be compelling that that someone's going to want to watch. And yeah, you can bank on having the next Blair Witch or whatever. But I believe that for the same reasons that our labor market have disrupted, we have an army of young filmmakers who are actually quite talented and capable, who are coming along. But the problem is they're trying to do it all themselves. Like they're trying to self self produce, self make and self distribute movies. And I think that that's a missed opportunity. Because when we put together when we put groups of talented people together, it makes for a better product. And we work together and we try to develop platforms like black box that help people do the business end, which is often where things fall apart, right? Like for example, you know, I make a movie For 10 grand, and I call in all the favors in town, right? Well, if that movie ends up going viral and I make, I don't know, two and a half million dollars on it, how much that money is going to go back to the people that helped me. There are no deals in place. There's no structure, there's no system. And it's very likely that those people aren't going to get paid because they did it as a favor. Right? So what slack bots does is eliminates the favors. We don't do favors. And we don't do deferrals. No one ever gets paid on deferral, you know, anyone that's ever paid on deferral? It's a big joke. I know. I know, Hollywood actors, you know, who I talked to, like, I was talking to a guy named Martin Cove. There was the sensei and the Karate Kid. And Martin's a great guy. And I said, Hey, Martin, how many deferrals Have you ever been paid on, he just laughed. He laughed. He said, No, and people don't get paid on deferrals. And he's bullish on black box, actually, like, there's a lot of actors in Hollywood that will that'll do this, because it's not a deferral. And it's not a favor. And it's not a rate reduction, either. It's a fair share of the movie that you make. So if it makes money, and when it makes money, you get paid your share, our system is guaranteed to pay you. So suppose for a guy that wants to do a $10,000 movie, I would say, make a million dollar movie, but make sure it's all in kind, and then your fixed costs will only be $10,000. If you happen to have to buy some squats. So bring the rental house in as a partner, bring the studio in, as a partner, bring the locations in as a partner, bring the actors in, bring the crew in, bring everybody in as a partner. I mean, even in the point where you're making in India, and you say you know what, we're not catering this, bring your own lunch, right? And, and make a great movie and capture the passion of all those people and get the best people involved. Right, like don't get your cousin to hold the boom, get a sound guy to do it, get somebody who's really good at it to do it. And then guess what you're gonna have usable audio and post. Right, and you move you're not gonna sound like crap. And you can get yourself a decent composure. And, you know, it just goes on and on and on and on and on. And we learned all of this through the stock footage thing, because you know, what we see, we see people who are learning faster, doing better work and making more money. We've got people actually on our platform right now who are getting ready to quit their jobs, and they're not taking gigs anymore, because they're making enough money off of their stock footage portfolio, to to float their boat. And now what they're doing is they're saying, Great, I'm floating my boat from my stock work. So I'm going to go make my movie now. And they're going to make it using a black box, or the black box platform. I know it's a big idea. Like a lot of people are sitting out there in your audience right now going What the hell is Pat talking about? I don't get this at all right. But because it is a huge, huge shift. It's an absolutely it's, it's a paradigm shift. Like it's revolutionary. And I'm not saying that because you know, hey, you know, Pat's, a smart guy did a revolutionary thing. I actually did this, so that I could have a better life facing a disruptive market. And I did it so that my peeps, the creators who I know, could have a better life too. And we did it as well. So that the guy living in Nairobi, which is a bad place to be right now with all the flooding, but the guy living in Nairobi, could go out and capture images of all the wonderful natural beauty that there is in Nairobi, Kenya, as opposed to having a bunch of white guys flying on a plane with an airy Alexa and, and meanwhile, imagery and all the guy God was in his Puerto feet. So we can actually go in and entertain that guy, and maybe even help him get equipped, so that he can be the content creator, because he's possibly very talented. So we're gonna liberate a lot of creators using this platform, and we're gonna flatten out the world, and we're gonna make it a fair deal.

Dave Bullis 1:09:15
Yeah, and when you were talking about everyone getting paid deferrals and stuff like that, it always reminds me of the what they call the Hollywood accounting side of things, where, you know, you know, we will get points and in the movie never turns a profit, so you never see those points. But when you were talking about blackbox, Pat, I, you know, all of this, you know, makes sense to me. It sounds like a really, really, really cool platform, where people can actually collectively get together. And if you do decide to hire this DP or hire this person or hire this, whatever, you know, people will get, you know, people who now are bound to get paid rather than deferrals or like, you know, promises or, you know, whatever.

Alex Ferrari 1:09:56
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Dave Bullis 1:10:05
Which I, which sometimes by the way, you know, I just want to mention, I've seen that getting people to a lot of trouble before to deferrals. You know, I actually had a project that, that I saw I was involved in, and feelings were laid out on Facebook. And you know how what happens, that pattern just snowballs, and all of a sudden you have people yelling at each other and social media?

Pat McGowan 1:10:29
Exactly, it just gets ugly. Exactly. You know? Well, you know, the one, the one point I would like to leave people people with is that you can work or you can earn. Okay, so blackbox allows people to earn, it converts you from being a worker into an earner, and an owner of the content that you make. It's like, it's like, you know, there's lots of good analogies out there. I think farming is a good analogy. Do you want to be a paid farm worker getting a low rate? Or do you want to be a sharecropper, and own part of the product that goes up? You know, and so what we're creating is an environment where you have that choice, because nobody works. In black box, there, it's not a job, it's not a gig. Not at all, actually, it's very different. And just so everybody knows, the website is www dot black box dot global, it's not a.com, it's a dot global. So www dot black box dot global, I had to throw that in there, Dave. And, you know, come to the website, check it out, see what you think. It doesn't cost anything to join this. If you do join, you know, we want to see you get active, and we're gonna try to help you do that. But it's not free candy, like you got to work, you got to do the work. And, you know, there's stuff that you have to do, you got to make content, you got to edit it, you got to curate it, you got to upload it. But if you're trying to go to five stock footage libraries, right, now, you got to upload five times. And it is not fun work. So we take that whole aggro out for you. And then if you're trying to share revenue with a collaborator, you know, like, for instance, if you want to do a shoot tomorrow with three models in a cafe, you could actually instead of having to pay the cafe and the models, you could say to the model in the cafe and find people who are willing to do this, to take a share of the revenue or the footage. Awesome. And we got a lot of people doing this, we have a member that did a cool shoot in a hospital and did a whole bunch of medical stuff. And everybody is getting paid on a share basis. So you see these little micro transactions going through. But it adds up. There really does like a lot of the stuff that I've done, I've been lucky, you know, I'm not a genius cinematographer or anything, but I know what I'm doing. And I've done lots and lots of shoots, where I go out for a week and do wildlife stuff, where I would have gotten paid anywhere from six to $10,000 For the week, if I was working for network. And my projection on some of those shoots is $100,000. To me, because the market is so the market demand is so high for that type of footage. So like you can make your day rate over a period of years using black box, or you can make five to 10 times your day right or more. And we've got lots of examples of that are some really spectacular examples of people making a lot more money doing this than they would get on a game. So it's looking really, really promising. We're really excited. And we really want to welcome as many creators in I mean, Dave, I'm going to invite you to join but just go to the website and register and maybe you got a bunch of clips you want to throw out there and then be part of the community. And that's another thing about this we've got, we've got a great community feel like we have a Facebook group for members where it's the least toxic Facebook group I've ever seen. It's almost too nice. And everybody is so cooperative and supportive and is getting into the spirit of what we're trying to do. Because it's black box is not a doggy dog world. It's a place where we're all in it together. And when we when when one person succeeds, everybody succeeds.

Dave Bullis 1:14:32
You know, and I'm going to link to all that in the show notes everybody, and I'm going to check it out. I am dead serious Pat. I also want to check out this non toxic Facebook group because I have one myself and I keep it I'm the moderator so it's always kept non toxic but I've never seen anybody else have a non toxic facebook facebook group because usually the voids into something and funny enough it's usually screenwriting Facebook groups that go bad. And I've seen the fights that I've seen everything else man um But, you know, I was going to ask you, where can people find you online, but you, you know, you know, I will make sure to link to that you You already gave the URL, but I I'm gonna link to that and everything else. We talked about everyone in the show notes at Dave voices.com. Pat, I want to say thank you so much for coming on. Man.

Pat McGowan 1:15:19
It's been a real pleasure. Know, you're a great interviewer. So thanks for that. Thanks. You know, thanks for letting me talk about black box.

Dave Bullis 1:15:27
Now, my pleasure, Pat. And you know, let's talk again real soon.

Pat McGowan 1:15:31
You got a brother. Thanks a million.

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IFH 688: What They Don’t Tell Filmmakers about Making an Indie Film with Jeremy Gardner

Jeremy Gardner is an American actor, writer, and director known for his work in the independent horror film “The Battery.” He wrote, directed, and starred in the movie, which was released in 2012.

“The Battery” is a post-apocalyptic zombie film that gained critical acclaim for its character-driven approach and low-budget yet effective storytelling. Since then, Jeremy Gardner has continued to work in the film industry, both in front of and behind the camera.

Alex Ferrari 0:06
Enjoy today's episode with guest host Jason Buff.

Jason Buff 1:36
On this episode, I'm talking with Jeremy Gardener and Christian Stella about their films, the battery and text Montana will survive. We'll talk about all the stuff that went into making the battery the difficulties of making a really, really low budget independent film the cold hard reality of being an indie filmmaker today, as well as the new way they've approached distribution for their newest feature. So get comfortable, you might want a nice cold beverage or some tea, you know, maybe some aroma in the room, maybe some lavender some some Jakar and lar and enjoy this episode, because I had a good time talking with these guys to record the show. Yeah, just a few episodes.

Jeremy Gardner 2:17
Yeah, I've been subscribed for a while. But then I went on a tangent and subscribe to every podcast ever. And now I can't remember what I'm supposed to listen to.

Jason Buff 2:25
I used to like my favorite way to learn filmmaking, aside from DVD commentaries was listening to podcasts, you know, because you can sit there for a good hour and a half listening to a filmmaker and you'd never get that access on just like interviews and stuff.

Jeremy Gardner 2:40
That's literally how Yeah, that was one of my big tools. When I was deciding I wanted to make the battery was podcasts. Oh, really? Oh, yeah, absolutely. I started back with creative screenwriting, Jeff Goldsmith's podcast. Yeah. And I listen to a ton of those. And then I just went, what else is there and downloading everything?

Jason Buff 2:59
What are the ones did you listen to my my big one, because I was trying to make a film in 2012. That didn't end up happening. But I would listen to one called film method all the time. And it was to two women that were like, they had already made their own film. And they were just interviewing people that had worked on it and talked about it, but they stopped recording it in 2012. So it was like, all of a sudden just came to an end, but it's the void now, well, that's kind of what I based mine off of was just the idea that I want to learn stuff and people want to you know, they want to hear what actually goes into filmmaking, you know, instead of like these kind of generic conversations, you know, I like to go into, you know, the nuts and bolts, money issues, technical, you know, the cameras that were used and stuff like that. So

Jeremy Gardner 3:41
No, absolutely. I mean, it's that's the important stuff. And that's, that's why I listen to watch every behind the scenes extra on every DVD I had for years. And I listened to director's notes for a long time. I don't know if you know that podcast that was Yeah. Gosh, there was another one.

Kristian Stella 3:57
I'm a I'm like a big YouTube and Vimeo guy. Like, I've watched a lot of a lot of the camera geeks on there, you know, and all those camera reviews and tests. Like I love Philip Bloom. Uh huh. Yeah. Whom is like my hero.

Jason Buff 4:11
Yeah, he's, there's a lot I think most of this stuff, because I also do. I'm an amateur cinematographer, you know, so I just sit there and watch everything about lighting tutorials, and everything about lenses and whatever, you know, I don't think it's like you don't even need to go to school anymore. If you've got an internet connection. Oh, absolutely. Get on it. You know,

Kristian Stella 4:30
I mean, that's I mean, everything that we everything that I did technically for the battery, and now takes Montana has been through tutorials is insane. Like, I mean, I was just telling Jeremy the other day, I was like, Well, I'm trying to fix a couple shots and text Montana color wise. So I'm like, I have time to watch another 20 hour DaVinci Resolve tutorial.

Jeremy Gardner 4:52
Yeah, I spend most of my time listening to screenwriter interviews and stuff too, because back when I didn't think I could actually make a movie. I just wanted to be able to Write a script. And just just to hear different processes is amazing, because no one does it the same way. And so you'll start to think that your, your writing routine is weird. And then you'll listen to 20 Different people say that there's 20 different variations on some same thing. So it doesn't matter. It's just getting, it's just putting the work in.

Jason Buff 5:19
I mean, that's one of the things that I just recently put up a blog post about the creative process. And there's a bunch of videos, about screenwriters only talking about the creative end, you know, and how they schedule out their day and how they actually write, you know, and it's it. It was nice to hear almost all of them say, Well, I spend most of the morning procrastinating. And then when I start hating myself, kind of sit down, and I'll start writing, you know, so you realize that everybody that has this drive to write screenplays, or to write anything, they're all kind of fighting with themselves, you know?

Jeremy Gardner 5:52
Yeah, I mean, that's, it's a daily grind. And but you know, the thing that I've unfortunately, the thing I've taken away from every single interview I've, I've heard is that the, you know, the successful writers are the ones who treat it like a day job. They know that they have going to put in a certain amount of hours every day in the seat, but in seat and just writing and, boy, just getting your butt in the seat is the hardest part for me, because I will find everything else to do

Jason Buff 6:16
when you started screenwriting, what were the resources that you found were the most helpful,

Jeremy Gardner 6:23
you know, it's funny, I started probably very similar to a lot of people I found a Syd field, you know, screenplay book from God knows when it was all yellowed and old, for like 25 cents in a used bookstore. And, you know, people kind of laugh off those those manuals, but that really helped me understand the structure, and the formatting. And then once you get that down, it's just about reading other screens. I just read as many screenplays as I could and you start to see how you go, Okay, well, this is the structure but I can tweak it to make it you read a certain way that I want to read and I like to write mine with absolutely zero camera interaction at all I really like almost write like a prose story where it just flows.

Kristian Stella 7:08
Yeah, they say Jeremy Jeremy screenplays sometimes read like novels. It's kind of,

Jeremy Gardner 7:12
But he's gorgeous, but sparse novel, they're not like dense. Like I have a rule, I refuse to have any action beat go over four sentences, I will not do it. Because I know people skim. So I have little rules for myself. And I don't like to, I don't like to break up sequences with like interiors, and exteriors, I kind of like to try to let them flow into each other and just just drop maybe while he walks into. And then the next line the bathroom, there's no like, interior the bathroom. Because you want to just keep a pace and the kind of momentum going I'm really about readability. Because when it's so hard for me to read some screenplays, they're just so dense, and just so much stuff on the page.

Jason Buff 7:50
Yeah, I think that a lot of people think that you have to follow very strict codes, you know, and what I've learned from talking to other screenwriters is that, you know, as long as you're telling the story, and as long as you're bringing people into the movie that you can kind of do whatever you want to, you know, you have to have a certain amount of structure. But there's a lot of leeway with that.

Jeremy Gardner 8:07
No, there really is, there's no like I said, That's what I like about John August and Craig Mason, you know, they'll they'll talk to you about the nuts and bolts on their podcasts all the time. But for the most part, every rule that someone tells you that you can't break, they will just say no, that's not true. If that were the case, we wouldn't have this movie or that movie, or this movie or whatever. So you can break whatever rule you want. If you're writing a good story,

Jason Buff 8:26
So what what would your typical day be? You know, talking about screenwriting? Like do you have to set like a date that you're going to finish by? Or do you just sit like sit down? Do you do you do a bunch of writing out notes and blueprints what what kind of is the

Jeremy Gardner 8:39
I'm so weird when it comes to writing it's well, you know, unfortunately, I have not had to write on a deadline yet, I have not, you know, taken a job where it needs to be in by this time. So it's very hard for me to manufacture my own my own deadlines. So typically, I will just start writing, I will just start writing and then I'll write I'll do what's like a beat sheet, where I will write down just slug lines of the scenes that I know are going to happen up until a point where I don't know anymore. And then I'll go and I'll start writing that. And then the net, I was telling someone the other day, I think I was telling your wife, Christian, that I if you look through my notebooks, you will see the same beat sheet written over and over and over again. And I don't know why I do it. I will go back after writing like 10 or 15 pages. And I will write again, the same beat sheet of the scenes. And I'll maybe add a little bit in between or I'll reorganize them. But for the most part, I think it's just me re familiarizing myself with where I'm at. And then hopefully something will spring up and I'll add another beat to the end of that thing. And then I'll go back and start writing again. And I'll take walks and lots of showers and just i i ruminate on it a lot. I think I think you get a lot more writing done when you're not writing than you actually think. Yeah.

Alex Ferrari 9:54
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Kristian Stella 10:03
Lots of Starbucks trips, oh, yeah,

Jeremy Gardner 10:06
I have a weird thing about being able to write in the place I live. There's something about being there as often as I am there. It's just like I can't, I can't disconnect myself from just the routine of living in the home. So I need to try to get out of it as much as possible.

Jason Buff 10:22
Yeah, I think that's, that's a lot of people have told me. I mean, I'm the same way too. I cannot. I'm here in my office right now. I've tried to write here. And it just doesn't happen. You know. So I'll go off to Starbucks. And I'll sit there. And when you don't have all the distraction, that's when you say, okay, I can sit here and actually do the hard part, which is, you know, the word focusing on it. Yeah,

Jeremy Gardner 10:42
Yeah, there's something about the chatter of being in a public place. I like that kind of white noise of people talking and just the mumbling in the in the ruckus of just people moving around, that helps to other than silence. Another problem I have with writing, which people should not do is, I wake up every day when I sit down to write and I go back and tinker with everything I've already written. So I will kill an hour or two hours just perfecting what's already written. So you know, in a good way, when the script is finally done, it's been it's been polished in a way that it's like it's a second or third draft, but it takes so long to get to that final draft because I just go back and move commas and moving commas is not writing.

Jason Buff 11:24
Do you do one like, you know, as they say, vomit draft? Do you try to get like one first draft down? And then go back?

Jeremy Gardner 11:30
No, no, that's what I wish I could do. I really wish I could just move just barrel ahead and not worry about what happened before. But I cannot I keep going back, and tinkering and tweaking. And then And then hopefully, by the time like when if I wake up and I tinker with the pages I wrote the day before. Hopefully, by the time I get to the end of those, I've kind of pushed myself into the process a little bit.

Jason Buff 11:53
So how did you guys meet? You guys have been friends for a while. Right? And where are you from?

Kristian Stella 11:57
We're both we're both from Central Florida. You know, we're like, right outside Disney World. But we met when we were kids, basically. I mean, I was definitely a kid. I was like 13 or something. And we started making movies back then. And that was kind of our film school, which was it was also a regular school because we dropped out of school.

Jeremy Gardner 12:15
We started education system.

Kristian Stella 12:17
Yeah, yeah. So I mean, that's like staying in school in Florida. But yeah, we just started making movies back then like with like a $500 Sony Handycam and what year are we talking here?

Jason Buff 12:27
Just so I know.

Jeremy Gardner 12:29
Let me think about this. We shot the bags in 2000.

Kristian Stella 12:32
Okay, okay. So this is pre HD. Yes, definitely. It was like almost pre computer editing. Like, I still remember buying a hard drive for like $500 for like a like a 40 gigabyte hard drive.

Jeremy Gardner 12:46
I mean, we were cutting out when we cut in our shorts before we did the bags on like, like VHS to VHS like,

Kristian Stella 12:51
Oh, you're on a VCR. We were we were editing VCR to VCR when like in 1996 or seven or something. But yeah, so we just did that we we made some features with my sister, and got gotten into some film festivals. And then we became adults and we had to get jobs. That was Yeah, so that was like a just like an entire decade where we just, you know, waited tables and so on.

Jeremy Gardner 13:20
Yeah, we didn't do much for 10 years, and then we kind of moved apart and then I was trying to Well, I'm gonna go pound the pavement as an actor. And then that got really demoralizing really quickly and I had spent a lot of time like we were talking about watching those DVD extras and reading those interviews and listening to those podcasts and thinking you know what, I think it's about time to get the band back together the technology had finally caught up and I started to believe that there was a way to make a movie that could stand you know, against real quote unquote real movies now so I felt like we should jump back in it because that was the thing about our early movies even though they were fun and you know, we played festival I remember the director that Sarasota Film Festival telling us you know, I'm going to put your movie in this festival but because it's clear that you guys made a real movie but it's also very clear that you have absolutely no money because you it's just the quality was so

Kristian Stella 14:08
He said it was the first movie they had ever played that wasn't shot on film. So okay, it was crazy.

Jeremy Gardner 14:14
I mean, he was even talking about like maybe having a micro budget Features section in following festivals because we he just didn't know what to do with us. So that by the time the the technology caught up was like okay, well we can make something that you could literally play in a theater and people wouldn't be like oh, well was it shot on my face?

Jason Buff 14:37
Yeah, I mean that I definitely know that feeling because I mean, I think I'm a little older than you guys but you know, when I was in film school, it was like that was the only option we could only we could shoot on 16 millimeter and like spend everything we had you know, and like spend 30 It was easy to spend like 30,000 bucks on a little crappy 16 millimeter film because you had to send it off to to the lab, or the other option was to shoot on VHS. So there's a lot of people, you know, now that are coming back to it after it's like, everybody realized, Okay, now the technology is caught up all these people that couldn't make films when they were, you know, college age are coming back to it, you know?

Jeremy Gardner 15:16
Yeah, absolutely. It's such a it's such a democratic process. Now. It's it was like the art that no one was allowed to get in unless you had permission or money. And now that's not the case.

Jason Buff 15:26
Right! Okay, so you went to where did you go? You went to New York area, or where were you at?

Jeremy Gardner 15:32
Yeah, actually, Christian's dad got a show on the Food Network, and moved up to New England, Connecticut area to shoot the show. And he was like, you know, he's like a second father to me. So he's like, Hey, I know, you want to be an actor. We're gonna go live, like 40 minutes away from New York City, if you want to come live with us. So I, like hugged my family, goodbye and moved. Moved up there for 12 years

Kristian Stella 15:56
He moved up there with me. And then within like, six months of me living up there, I was like, I want to move back to Florida, and then left him with my parents.

Jeremy Gardner 16:04
And then their entire family ended up moving back to Florida and I stayed I was there just until this last until this last October, but I can't I gotta get out of Florida. I can't, I can't take it.

Jason Buff 16:19
So you were like, what on the couch or something for up in there? And

Jeremy Gardner 16:22
Oh, no, there. No, I had a, they had a room for me. They had I mean, it was like I was their second their third child. So it was a great living situation. And then I ended up you know, I got a job and I got my own place. And I moved in with a girl. And you know, I settled in up there when they all left, I need seasons, I was just talking about how I can't, I can't deal with this warm winter down here. It's creeping me out. I'm a very seasonally, you know, creative person, if if it's nice out all the time, all I want to do is do fun stuff. I kind of need those dark, cold winter months to get a little, you know, to turn my thoughts inward and helps to create and read and

Jason Buff 17:04
focus maybe snow every once in a while.

Jeremy Gardner 17:07
It's so nice. I just,

Kristian Stella 17:08
I just want to be able to drive to the store without like driving my car off a sheet of ice. That just flipped me out. I stopped driving for like four years when I lived up there. Because I mean, I only lived up there for two years, but I just refuse to drive on the snow. And then I got scared of driving in general, because I was like I haven't driven it for months.

Jason Buff 17:27
Alright, so let's let's focus on filmmaking wind. When was the I mean, what was the kind of seed that got you guys started with the battery? What Where did that kind of begin? Well, there was this

Jeremy Gardner 17:37
online, kind of they were going to, there was a site called massify, that was going to make a movie completely through the community. So they were taking pitches for scripts, and then they were taking director videos. And then they were casting all through this website. So I sent in I was I made an audition video. And I wanted to make it kind of like a short film. So it stood out. So I made this little two minute short about a guy and his friend who kind of document their day to day life in a zombie apocalypse world, this little two minute nothing video, and nothing ever came of that site or that movie, I believe it became Perkins 14, one of the eight films to die for in that series, or whatever it was. But um, but I couldn't shake the idea of this, like just two guys wandering around in the woods, in a post apocalyptic situation. And so then I started thinking about, well, the way you if you're going to make a no budget movie, it's the way you should do it is you should, you should tailor it to what you have. And in my mind, that is right. But after a word from story, you could write a creative story around any situation. So now back to the shop, no money. What's the what's the way to do that? Well, okay, we'll just shoot it in the woods, right? And then if there are zombie, there are people trying to avoid zombies? Well, if they're smart, they're going to avoid cities. So there'll be in the woods and that way we could get around all that stuff. And it just kind of came became a way for me to take the zombie genre and turn it inward and focus on how two different minds would would be affected by that rather than do this big, grand, you know, macro scale, the whole world is dying. Yeah. And

Kristian Stella 19:11
at the same time that like he's thinking about getting back into film. I had I had become a food photographer, and the best food photography camera was the five d. So I had a five d mark, too. So I already had the camera that was like changing the the indie filmmaking world. I just so happened to have to have that for my job. So it was like the kind of perfect storm is as he was thinking about this movie. I had the equipment to make a movie, sort of when I had the camera waste.

Alex Ferrari 19:50
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Jeremy Gardner 19:59
you So that's basically where it started just just just tailoring a story to what I knew would be cheap. And you know, there was a long time where I could not convince anybody that you could make a movie for the kind of money I was talking about. I just couldn't I remember I was introduced to some, like rich guy at a bar. And he started talking to me like a big wig. And as soon as I mentioned $6,000, he just laughed and walked away.

Jason Buff 20:27
So that was, yeah, that happens a lot.

Jeremy Gardner 20:29
Well, it doesn't happen as much anymore. You know, it's people are coming around to the fact that movies can be made for nothing.

Jason Buff 20:35
Well, you know, the funny thing that I run into is, so many people think that they need, you know, 100,000 or $200,000, to make, you know, a little indie movie. And it's ridiculous,

Jeremy Gardner 20:45
it frustrates me to no end, I've seen so many people just waste money, they just waste money. And I don't understand, like, the whole my whole concept going into this was, look, I believe we can do this. But if we can't, if it doesn't work, and I get the money, I got the money from like, 10 different people. So it'd be like little chunks of $600. So nobody was going to be broke. No one's gonna lose their house. And no one's gonna hate me. That was it's just like, just, you know, hedge your bets, right? Something that you believe in that you could do for an incredibly small amount, and then don't don't break anybody don't lose any friends over it. Had you been acting before? Yeah, I've always been like more of a writer and an actor I did. I did a bunch of plays when I went up there up to the north. And, you know, I was always the actor in our movies, when we were making them younger. I was in all the plays in high school. So I wanted to be an actor, or a writer. And it wasn't until I got the confidence from listening to all these interviews with other filmmakers and watching movies and starting to understand them more that I was like, Well, you know, I can I can, I'm just going to direct this thing. I'm just going to do this thing straight through, it's gonna be my little, my little creature. But it was really it took a long time for me to say, I'm directing this because I had never been in those shoes before.

Jason Buff 21:54
Sorry, Christian, you were gonna say something? Oh, I

Kristian Stella 21:56
was just gonna say the other thing about budgets is that I think it's hard thing for people to wrap their head around that equipment can be rented, you know. And like, in fact, it always is rented in large budgets even. So like, that was one of the things that people come up and they're like, you know, you guys couldn't have made that movie for $6,000. It's like, it cost more for the equipment. I'm like, I mean, I used a Zeiss lens, but it was $150 to rent it for the whole shoot. So there's always so the only thing I owned was the camera. And even that would have been $250 to rent. Right? So you know, I think that even that seems to be a barrier of entry for people. But it shouldn't be. It's not.

Jason Buff 22:34
Yeah, it's funny because I you know, I've shot a couple of shorts down here, my cameras, I've only got a 60 D. And I've got a couple of friends who I've got one friend who has a five d Mart three, and has never used it. Like it was a gift from her husband. Oh, and so I'm just like, hey, do you mind if we borrow your camera for this shoot, and you know, whatever. And she's like, Yeah, sure, whatever, I don't care. I've never even I don't even know how to turn it on. So it's just like the equipment now has there's no barrier, you know?

Kristian Stella 23:03
I mean, I'm shooting on a Canon C 100. Now, and I let my friend borrow it all the time. And he's another filmmaker. Yet. Meanwhile, he went and shot a feature on an iPhone. And I was like, why don't you just borrow my camera? And he's like, I was afraid to ask. So now he borrows it all the time.

Jason Buff 23:21
Yeah, I know that he knows. Yeah, I

Jeremy Gardner 23:23
think that just I think people also, I mean, one of the hardest things for me to do is ask for favors. I'm really bad at asking for favors, but you'd be amazed the amount of things that you can get just asking. I mean, even just you know, you know, a couple of weeks ago, we were shooting something new for to add into tax Montana. And we we'd like put a budget aside for okay, if these people want money, here's what we're willing to spend. And then we go there and then we introduce ourselves, we tell them what we're doing. And then they just let us do it for free. And it's just it's amazing. Like how how often you can find, you know, the things that you need, just from through people's generosity, everyone just balloons up in their, in their mind what these budgets have to be and they just they really don't have to be that big, especially for your first one.

Jason Buff 24:11
Now, can you guys talk a little bit about the filmmaking process. I know you've talked a lot about the making of the battery. But can you just talk you know for indie filmmakers, can you talk about the process that you went through to create that the production maybe a little bit of pre production and the production process?

Kristian Stella 24:29
Well, yeah, we allowed to curse. Yeah, go ahead. I was a bit of a shit show.

Jeremy Gardner 24:36
But it was a lot of shit. Yeah, well, that okay. Well, that's the one thing that should be should be very much noted is that we, you know, for the longest time because Christian was down in Florida and I was up in up in Connecticut, kind of on my own trying to get this thing going. And I'm not a producer. Like I said, I'm very bad at asking for people for things from people. And I finally had to set an arbitrary date I said, you know all Just first we're doing this thing. That's it. August 1 is the date. And, you know, I got location squared away. But you know, between casting zombies and getting all the props together and trying to work out a schedule, which I'd never worked out a movie schedule before, these things were just like, beyond my grasp a little bit. And so that really, really hurt us in the actual production was that we just, we had about three full days of pre production. Once Christian got up there, we had three days to buy all the props, get all the zombies, like in order, get the crew, you know, our small crew shot list shot lists up to where we were shooting. So if there's anything to be learned is plan as much as you can before you get to set because everything will go wrong when you get to set. And if you if you plan for the things that you can, that you can fix, then when everything else goes to shit, you'll be ahead of the game. Meanwhile,

Kristian Stella 25:57
meanwhile, I only ever shot like two silent four minute short films. Before I got up there. I was still reading how to how to use the camera when I got up there because I was like, I mean, I know how to do photography, but I did not know cinematography at all, I

Jason Buff 26:12
saw the clip of I haven't seen the full documentary behind the scenes. But I saw the you're looking at that book Master master shot master shot. And I thought that was kind of a joke. But was that were you like actually not

Kristian Stella 26:23
a genre. And those books are awesome to master shots. Yeah, great.

Jeremy Gardner 26:28
But that's the thing too, is like, you have to just there has to be kind of a blind, youthful confidence when you go into something like this. Because if you think about all the ways in which you can fail, you just won't do it. You know, and it's like, I know, Christian is talented in a way that I'm not I know he's, he's going to solve any technical problem that we run into. And I I have faith in my acting and my writing and understanding of what I want the story to look like. And it's like, at some point, you're gonna run into stuff you don't really know. But as long as you keep it to a manageable budget, like I said, if you screw up, whatever, you know what, no one's no one's gonna die. So you just have to have this kind of blind confidence and just go in and do it, I think is learn as much as you can from all the free information that's out there. And then just do it. Because, man, if you really think about all the ways you could screw it up, just you might as well just wait tables.

Kristian Stella 27:20
Yeah, and I mean, no one's no one's come back, and like called me on the shots that are out of focus, or the shots, they're overexposed, and all this other stuff that I can see in that like paying me, nobody calls you on that as long as the movie is a good story, and is competent, most of the time, you know, like, as long as you're telling the story, and it's, it looks competent, um, you can get away with a little bit of that, at least at first. I mean, at least specially if you're making it yourself. And I think

Jeremy Gardner 27:50
I think passionately told to is a big thing too. It's like, you can tell when you're watching something, if it's if it's somebody just trying to cash in trying to grab a quick book, somebody just just doing an homage to some splatter thing that they've seen, or if someone just really genuinely is putting themselves out there. And I will give anything a pass if I can see the

Jason Buff 28:11
passion in it, that it was there a lot of ad lib on the set. You know, it's

Jeremy Gardner 28:15
funny, I get that a lot and the script is so we cast we cast Adam Adam was the theatrically trained actor, so it was a little bit harder to get him to come out of his shell. So basically, what you see in every scene is almost completely as scripted. But then I as the director being in the scene would let the let the scenes run longer. And I would start trying to throw him off at the end. So most of the ad libs will come from tags at the end of the scenes as written. Because once we would get once I would know in my mind that we were reaching the end of the scripted portion that Adam knew I would kind of throw in a curveball and see if he would follow me. So there are definitely definitely some ad libs in there and some goofy kind of asides, but for the most part that is a that is a written as a written movie. I'm just so naturally you can even tell ya know, it's mind blowing you know all the little weird things like fuck you sir. Fuck you to death at the end. You know, the see that that's a tag. There's a scene where we're, we're playing catch, and I just do a weird dancing like, boop, boop, boop. That was a whole dialogue scene about like, we'll start our own like place and we'll we'll let people in there and we'll decide who gets to. And it just was coming off really stilted because we were playing catch up. And so I just, I just said, Screw it. I'm just gonna do a weird song and dance. And then that was what we used instead. One of

Jason Buff 29:37
the things that I think syncs films and one of the things that you guys do really well is everything's very, it feels very natural. And one of the problems that I have with a lot of the things that are coming out now is the acting just you know, that's like the first thing you notice is just people reading lines. You don't really feel like a scene as is actually taking place. Well, I

Jeremy Gardner 29:54
mean, it obviously all starts with casting. I mean, you gotta get somebody who can do it. Right off the bat you got to know They can do it.

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Jeremy Gardner 30:11
But it's also about letting the actors you know, feel out there feel their way through the scene, you know, I didn't get to do that much of it on this because it was our first time and, and, you know, and I was in the scenes, but there's a part about it, that's if you put an actor in a box, and you tell them that they can't go here, here or here. And it has to be like this, this or that, then they're going to you're going to stifle they're their instrument, their one thing that they have, which is trying to feel confident enough to fail, not be embarrassed to try something crazy. And you know, there's something about kind of going through the scene before you shoot and letting the the actor go where they naturally would want to be. And then framing your shot around that is an easier way to get them to feel comfortable doing something that they would naturally do.

Kristian Stella 31:01
Yeah, I would say that like, the the wide shots in the battery, were extremely helpful to the fact that like they, they had a ton of room to move around. And then on top of that, like there's just something for me personally, um, when you when you look at like the digital video, because even like the five d it's great, but it's still video superduper close ups of people just feel soap opera ish. So like, even just just shooting wider like that makes it feel more cinematic, which in turn actually helps your performance. Like there's just something about, like those, those ultra macro close ups where you can see every pore on their face, that makes it feel more like you're watching a movie and that like like you can see the acting because it's your right up in the face.

Jeremy Gardner 31:53
I mean, those are necessary for a certain if you're going for a certain style. But I would also say that even though I said the script is you know, this movie's pretty scripted, I made very clear from the get go that it I'm not precious about my words. That's another way to that that's that's a surefire way to get a stilted performance is if an actor doesn't, can't feel the line, the way it feels natural coming out of their mouth. And yet they feel like they're, they're tied to that, that verbatim. So just whatever we feel, I mean, I was literally reading a script last night for a role I'm going to do and as I was reading it, I was changing words in the moment, and then writing those words down on the script. Because the way it's written didn't sound natural, I couldn't quite make it flow in a natural way. But if I just tweaked this word, change that word, then suddenly it starts to come out more naturally, you know, in the way that I've analyzed that chair. So

Kristian Stella 32:43
weren't, you weren't like precious about actions at all, either. So it's like that, that'd be the other thing. Like, we didn't really we weren't precious about locations or actions, we'd be like, hey, you know what this location is not working out, let's, let's move over to this location. And let's, hey, maybe they're playing catch in this scene where they weren't playing catch. Or maybe they're doing this in this scene? Yeah, it certainly

Jeremy Gardner 33:05
works for a certain kind of movie, the more I think, just the more freedom you can give an actor to feel like they can move about find the character, find the characters gate and rhythm, and and feel their way through the set. Then you're just gonna get it's just gonna get better, the more the more they feel natural and lived in in the moment, the more natural performance you're gonna get.

Jason Buff 33:26
You know, it reminded me a lot of gym Jeremy rush. I don't know if you guys have ever Absolutely. Well, thank you

Jeremy Gardner 33:32
very much. That's, that's a good compliment. Yeah, I just just lived in is what I always go for. I mean, I always say that, I will tweak the dialogue until it until I can read it, where it doesn't feel like it's being read anymore. And then I'll say throw it all out. If it doesn't work for you just just get, you know, the point of the scene, right? You know, the, the intent of the scene, and then just get there any way that feels right. And if you have actors who are quick on their feet, if one actor goes a certain way to try to get to the same point in a different way, then the other actor will follow and let them follow. And then

Kristian Stella 34:06
if that doesn't work in the editing room, throw it out. Because we did a lot of that too. Right?

Jason Buff 34:12
Were you working with a lot of non actors? I mean, I assume most of the zombies were just friends, right?

Jeremy Gardner 34:17
Yeah, all the zombies were non actors. Unfortunately, that's, you know, they're not only were they non actors, but they were young. We get that a lot that well, all the zombies in this movie are the same age as the Yeah, I get it. Yeah, we should have cast a more diverse set of extra money. But like I said, we didn't do good enough pre production. So that goes back to that.

Jason Buff 34:38
Well, talking about for a second about the technical aspects. I want to talk to Christian for a second about you know, in terms of the way you approach this, I assume most of its natural light. Can you talk about kind of the what you were using? I know you're with the five d mark two and you said a Carl Zeiss lens. Can you talk a little bit about how you approach that?

Kristian Stella 34:58
The craziest thing about But the movie was that we knew that the last third of it takes place in the back of a station wagon. So we needed a super wide lens. So I ended up renting a Zeiss 21 millimeter that on the full frame five d m, that ended up kind of creating the whole look for the movie because it was such a better lens than any that I had, that I tried to use it as often as possible. So then, you know, we already knew we wanted to shoot super wide, but then shooting with the 21 millimeter, just really, really opened it up even further. So much. So in fact that we, we actually we didn't shoot with the intention of having the movie be to 35 one we actually cropped it in post as an afterthought, like it was just that we realized, wow, these The shots are so wide and they looked much better cropped. And it once again, like helped with the film look that we were trying to achieve. So ya know, as far as lighting, I just had, like a $50 LED light that was battery operated because we were in the woods, we had no power. It was only using a couple scenes. And then the I mean obviously the most important thing I had was one of those variable ND filters because so much of it was shot outside in sunlight. And that's the one thing that I noticed whenever I get sent something now someone's like, Hey, can you review this Can you review this, their shutter speed is all like It's first time filmmaker, the shutter speed is all over the place. And if you get that Saving Private Ryan look from shooting at a high shutter speed. So other than that, we I didn't really have much equipment. I didn't even have a fluid video head on on the battery. I mean, it was crazy. I had an $80 shoulder rig from optika Oh yeah, that was that was that was it I had a plastic tripod that I bought at BestBuy. So, ya know, I was unprepared. But, you know, we wanted most of the shots to be static. So, you know, I didn't think I needed a fluid video head and all those other things. And we didn't quite have the budget. So

Jason Buff 37:20
yeah. So what what were the major things that if you could go back in time, you think would have made things a lot easier for you

Kristian Stella 37:29
a steadicam? Because we had discussed it, everything's going to be stationary. But then you know, you start making the movie and it's like, oh, well just, you know, follow along. We're gonna walk down this hill over these rocks and, you know, just walk behind us and that kind of stuff. I mean, my I might ask was saved in post by premieres warp stabiliser. And that's, this is just not something you want to rely on. Especially like, you know, it has artifacts and so on that I can see. But we had to do it because we didn't have a steadicam. Although like on the last day of the shoot, one of the producers was like, I got a Steadicam in my trunk. I wanted to stab him. I absolutely wanted to stab him.

Jeremy Gardner 38:15
And I would say just, you know, there are certain things about the fact that we didn't get to, we didn't really know how to plan, a shoot schedule. So there are some, there were some days where we were just overloaded with things we had to get. I mean, when we had the only other two actors in the movie, Alana O'Brien and Niels Bala, they we had them scheduled on the same day, because they're both coming from New York. And that's 14 pages of dialogue, you know, and then it's raining. And then it's, you know, the night is approaching. And it's just one of those things where you start to feel, you don't want to feel like you're losing control, you're set when you have actors there. And once the elements get involved, it's just like, we should never have scheduled both of those actors on the same day that many pages in one day, but we just had no idea how to schedule the film. And we had such a little amount of time to do it. So

Kristian Stella 39:03
a backup audio recorder would have helped on that day, because our audio recorder fried. And we had no other option to record audio. And we waited two hours to get one and then finally gave up and recorded using the mono mic on the SLR. So yeah, that would have I mean, we would have not just saved the audio quality of that scene. But we would have saved the two hours while we were waiting for someone with a video camera to come that had XLR inputs.

Jason Buff 39:33
Right. But it's another thing that you guys did that, you know, a lot of indie filmmakers forget about is you hired a guy to be your 100% sound guy, you know, and that makes a big difference.

Jeremy Gardner 39:45
Absolutely. Absolutely. That was you know, that's the, you know, I think throughout our little weird troupe of filmmakers since you know since we've been kids.

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Jeremy Gardner 40:06
We've all kind of had our own specialty, but none of us have ever been sound guys, do you know that that is a very specialized area to go into. So when I was the one thing I did do, right in pre production was, I put an ad out and I for a sound guy, and I said, Look, I got a little bit scratched to give you and I can give you a little back end in the movie. But you've got to stay with us the entire time. You can't go home, I can't be wondering where you are, you know, every day when when it's time for call. You just got to be a part of the crew, and you're going to be there. And this guy responded. He was like, that sounds cool. So I met this guy for a couple pints. And we ended up arguing over the merits of baseball and hockey for about two and a half hours. And you know, he's a sound guy now. But he used to be like a roadie. So he's used to like living in a van with musicians and stuff. So he just, I mean, day one, he was there. He was sleeping on the couch in the cabins with us, you know, beers at night, he was, you know, doing everything that a grip would do that a PA would do. He was doing sound. So he was invaluable. So if you can get yourself, you know, and especially in a small crew of people are gonna have to wear many hats. So get a guy who can do sound and blackout windows if he needs to.

Jason Buff 41:19
So what would you say was the hardest assignment? Well, let me ask you about the scheduling. What if you could go back? And possibly what you did for techs? We'll talk about that in a second. But what when you're scheduling and everything, what are the is there a specific tool that you're using now that you didn't have then or something that you're doing now to schedule things out?

Jeremy Gardner 41:41
Do we still have not scheduled a movie tradition? Or

Jason Buff 41:44
you would like to in the future? Yeah, well, I

Jeremy Gardner 41:47
would love to just get a good line producer and do it, they can do it themselves. No, it's just one of those areas that I just had, we haven't had to I mean, text, as you will see was not very well planned in itself, either. So we didn't learn a lot from our first effort. But uh, no, but there's little things that are obvious. Like when you look back, like, Okay, you can't have 40 or 50 extras standing outside for 12 hours a day, two days back to back, you got to feed them, you've got to keep them occupied. And there's a way to break that up. But then you realize that you can only have the certain location where those extras can be for one or two days, then you start running into issues that we just didn't really concern ourselves with. I mean, there's a moment in the movie where we're Mickey puts blankets all over the windows in the car, because he doesn't want to see the zombies faces anymore. And luckily, you know, story wise, you can, you can justify that because Mickey just can't deal with the situation. But in reality, we realized after that first day of shooting with all those extras that if we have these extra staring in the windows for the entire 35 minute third act that these these characters are in the car, you're going to start to see them get bored, you're going to start to see the zombies looking at the camera, you're going to you're going to you're going to you're going to invite the audience to start looking at the zombies rather than focusing on the characters. But it was in fact, just because we couldn't we couldn't afford to have them out there all that time. So we went back after the first day, brainstorm, just came up with that blanket idea and then move the car into a garage into a controlled setting, put a sunlamp out the window and had one person shake it and then just added the zombie sounds at the end. And that worked fine. That's one of those creative decisions I'm really proud of. But it was one that we might not have had to run into if we had, you know, knew how to schedule a movie.

Jason Buff 43:44
What was the hardest day on the set?

Kristian Stella 43:48
Yeah, it was. It was the day where the sound broke. I mean, that was the day I quit the movie before the sound broke.

Jason Buff 43:55
Okay, well, I didn't know about that.

Kristian Stella 43:58
I quit on text to I think I quit the movie. Yeah.

Jason Buff 44:02
It's kind of a tradition at this. You're not doing it

Jeremy Gardner 44:05
right. If someone doesn't quit. Yeah, that means it's not hard. That means you're not struggling.

Kristian Stella 44:09
We were trying to make a squib and it was failing. And it was an it was a design.

Jeremy Gardner 44:14
That was the day that we had the two actors come in from out of town. There's this get shot in the legs. We were trying to make a squib out of nothing and a blood and a condom and like a firecracker. It was raining. You're running out of time. You know, tensions were high, the sound broke, we ran out a light, it was just the most everything that could go wrong. went wrong. I mean, if you watch the documentary, you'll see it's just once that day is mentioned it everyone sighs It was a rough day.

Jason Buff 44:46
But I think it's helpful for other filmmakers to realize, you know that it is such a difficult process because I mean, you know, I think everybody who makes an indie film that doesn't have much of a budget has probably gone through the same thing and a lot of people quit. You know, a lot of people never make their film.

Jeremy Gardner 45:02
Ya know, that's unfortunate too, because it's the most rewarding and most fun I've ever had. And it's also, you know, the most stressful and crazy, but those two things go hand in hand. And there's nothing like, you know, sitting down with other filmmakers and chewing the fat and listening to them talk about their nightmare moments on set because you then you can relate Oh, yeah, gosh, that's just like, when the wasp nest was stuck in the car door, and the lawn mowing. People came on the same day on the first day of shooting, I was just like, what is happening here? It's but it's but that's kind of one of those badges of honor You were after you made a you know, an indie movie on your own.

Jason Buff 45:40
In terms of the music, can we talk for a second about that and how you were able to get such a great soundtrack?

Jeremy Gardner 45:48
Absolutely. And thank you. Um, no, you know, it started as I'm a huge fan of rock Plaza Central, this band rock Plaza Central, I've loved them for years, I used to be a big fan, I would go to all their shows. And when we cut together a location scouting video, before we'd ever, ever made the movie, we used one of their songs, and we kind of put it up on Twitter for people to see what we were going to do. And the lead singer of the band contacted us and said, Hey, that looks cool. You guys gonna use our music in the movie as well, which had never even occurred to us that that would be a possibility. And then he was really kind and put us in touch with his label. And they were super mean, they gave us the rights of the songs for literally nothing like I think it was like 500 bucks forever, worldwide. That is great. And even better than that. It's like he put us in touch with the band, the parlor who has a couple songs in the movie, and they just gave us free rein of all their songs for nothing. And the same thing happened with you know, wise blood he does the electronica in the movie electronic songs in the movie, he Adam kind of knew him from college. So he gave us his music, son hotel, and El Canadore were some Florida bands that Christian knew from the local scene down here. He talked to them, and they let us use their music. You know, here, a lot of people I mean, one of the most amazing things is no matter where I've gone with this movie all over the world, whatever language people always, always ask about the music. And that's so rewarding, because there's something that's to be said about, you know, artists helping other artists out and it was such a beautiful thing for them to do to let us use their music. And what's been lovely is how often those bands have contacted us and said, hey, you know, once the movie came out, we saw a huge uptick in downloads and sales on our music and stuff. So it's just, uh, it's one of those things where, you know, look, we can't give you much up front. But you know, if our movie does well, you'll do well, it's, you know, it's a symbiotic relationship. And that was amazing. And now we're like, great friends with Chris Eaton from Rob Platt presses Plaza Central. And that's it's such a weird thing to go from being a fan of somebody and like, I shook his hand one time at a show to now he'll like, call me up and say, Hey, I got this idea for a novel like, what do you think about this and just talk to him about it, you're like, is so crazy? You know, it's so crazy to go from fan to peer and collaborator,

Jason Buff 48:04
but you haven't told him that you are like that. And he's not like, oh, I want to shake my hand again.

Jeremy Gardner 48:08
I told him, I mean, there was literally a show where I was so into it, I was having such a good time that they like, handed the microphone to me in the crowd to like, hold up to the trombone player, because I just wouldn't stop and then another show, they were like, Hey, man, we saw you out there, like dancing up a storm, like a crazy person, like just thanks. So it's cool that you're like getting into the musical. And I was just like, they talked to me. Now it's like, go to their house. And like, you know, having barbecue with their kids and stuff. It's so wild.

Jason Buff 48:39
As far as the DVDs and stuff like that, and reproduction of their songs do you guys have to have like contracts and things like that, that were worked out? Just can you give me an idea of how that all kind of worked out. So

Kristian Stella 48:49
most of the bands, most of the bands is we're off label and they gave they gave us like the rights to do anything with their music in the movie. Including I mean, rock Plaza central gave us those rights. And then but then they were like, Oh, we forgot we're in Canada. No, we have a label in the US. So we did have to get in contact with their label. But their label basically gave us the rights to use the songs.

Jeremy Gardner 49:18
Yeah, you definitely have to get you know releases signed, you have to get all the bands to sign up. But once you do once you get into deliverables if you if you have a distribution deal. You've got to get all the the contracts squared away with those artists. But I mean, I can remember I think one of the bands from Florida was planning to be playing in New York City. And Adam, you know, who plays Mickey, our producer, one of our producers, he was like, what they're in the city right now. And he just like hooked it down to where they were playing a show and like confronted them to say, Hey, can you sign this release for that song? It's in our movie, it's just like, you just gotta you gotta get it all squared away. Deliverables is a is an annoying, annoying part of what should be one of the most amazing parts of the process, which is, hey, we're gonna distribute your movie.

Alex Ferrari 49:59
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Jeremy Gardner 50:09
Cool. What do we need to give you? Oh, everything that's ever been made in the world? We have to God no.

Kristian Stella 50:16
But I mean, yeah, in general, I mean, I mean, we didn't really have to pay for the songs. I mean, we, I think even the record label differed the payment until after the battery was like bringing in money from the distribution. So it was it was pretty, pretty awesome, actually.

Jason Buff 50:34
Now, can you talk a little bit about your post production process, I just want to give people a full view of the whole thing and kind of how you went from taking all, you know, even the minutiae of taking the card out of the camera? And did you do backups? Did you you know, how did post production work? Can you talk about that

Kristian Stella 50:54
I could talk about on the battery. We had, I'll tell you, we had two hard drives on set, they, I would take the cards out every day, when we got back to we have these little cabins that we were staying in, I would take the card out, put it off onto the to hard drives, then I would move one of the hard drives into one the other cabin just in case one of the cabins got broken into because we had all this film, camera equipment coming in and out. So or it burned down. Who knows, you know, so I, we had, we had two separate hard drives every day. Um, and then after that, post production kind of took like two whole years. I mean, it was often off. I mean, it was we never

Jeremy Gardner 51:39
just like jumped into it all at once. Because we didn't have time because we had day jobs.

Kristian Stella 51:44
By day. I mean, me, my sister, and Michael Katzman, edited the movie. And then after that, our friend Ryan Winford did the score. But everything else then after that was done by me. Um, so like, I did the sound design and the score mixing and the color grading and then, you know, like the final kind of tweaking to the Edit, and all that stuff, the deliverables. And that that just was like, it's just never done, we would play a film festival and I'd come back and be like, I gotta fix that color. In that scene, I gotta fix the sound in that scene.

Jeremy Gardner 52:24
But like I said, I mean, we are, we are lucky in that you really are lucky if you have people who can wear many hats, because it's, you know, our editors are, you know, they they put together a rough cut for us. And then until I could come down, and we could really sit there and hone the edit. And then but then they also just went off on their own and did like hundreds of Foley Foley sounds for the movie, which we didn't even you know, think of how we're going to get to fully they just went off and did that. Christians, you know, going into his garage and like, recording himself slapping the car like a million different times. So we can create that soundscape for all the zombies like slapping their hands up against the windows. So it's like everybody's doing, you know, jobs. I don't know. I remember. One thing Christian wanted was somebody to do sound design. And I met a guy and Christian flew to New York, he flies to New York to meet this guy. And the guy like who's basically like an intern somewhere. And he thinks he's a hotshot tells us that the movie can't be can't be done in the state. It's him.

Kristian Stella 53:26
He said, he said, we didn't have enough Foley, we had 1000 pieces of Foley in the movie. And he said we needed more full, which means he didn't even notice it was fully which is good. Yeah. And it was I'm like, we're a $6,000 movie. We have 1000 pieces of Foley in here. And he's saying I can't mix it until there's more Foley.

Jeremy Gardner 53:42
And so Christian goes out Christian goes outside for a cigarette. I walk outside and I'm like, Hey, man, what's going on? And he's like, Fuck it I learned to do it myself. And then you went home and just watched online tutorials and and did the sound design himself. So hopefully, from here on out what we're hoping is it Christian doesn't have to wear as many hats because I could see him dying his hairs graying because I'm the writer, director, actor guy who gets to do all the fun stuff. And he's just like, I'm coloring the same scene for a year.

Kristian Stella 54:17
Because we added we added editor like we will, Jeremy and I co edited the new movie. And but I also did the sound recording on the new movie on set. So like, I was just adding jobs like and this

Jason Buff 54:31
one it might be she just saved the things that you didn't do in the credit. Yeah, exactly. This

Kristian Stella 54:35
went I mean, not in tax, Montana. All the tech was done by me the only the only thing that wasn't was the score was done by Ryan again. But I recorded the score with him. So you know, like, it's just nuts.

Jason Buff 54:49
Now, was there any when you were learning how to do that? Were you just going on YouTube or was there any just for people who might want to take on something like that? Yeah, I'd help them.

Kristian Stella 54:59
I mean any thing. Like, because I mean, even my my other job I do photography and design. There's a site called lynda.com l y n. Oh, yeah, definitely. Yeah, that site. I've learned how to do a million things on that site. And it's pretty great because you could just sign up for $20 like crunch for a whole month and then cancel your subscription with it sign up again, when you need a refresher.

Jason Buff 55:26
Yeah, that's sad. Because that's I've done that before. Yeah, like, oh, I want to take this class. But I don't want to, I don't want to get a membership. So you can do a two week free trial too. Yeah. But did you take Deke McClelland class? Ah, I think Deke is kind of the Guru over there because I teach Photoshop, but I'm also a graphic designer. But um, you know, it's, it's funny because I learned Deke was the guy that basically taught me Photoshop back in, like 98 or something like that. But it came the it used to lynda.com used to also be I think, total training, I think they merged or something, ah, and total training used, you would get like 20 VHS cassettes of how to learn Photoshop, but I remember that arriving one day, and I was just like, so excited to get the total training series anyway. Sorry. Off topic, right. It's

Kristian Stella 56:15
totally, you know, like, I'm sure Mike Deke, I would I would probably recognize him or something like, oh, yeah, well, I've seen that guy a million times. Now because I mean, I've watched all every Adobe program I've watched on there because I use pretty much every Adobe program and different jobs.

Jeremy Gardner 56:31
And I would say my advice for all that is to get yourself a Christian. Because because I just want to go right, I don't want to do that shit.

Jason Buff 56:40
We're gonna give Christians email address and home address at the end of this so everybody can get in touch with them.

Jeremy Gardner 56:47
I said, get yourself a Christian, not

Unknown Speaker 56:51
another Jeremy. Everyone needs another Christian, but no one needs another Jeremy. Yeah.

Jason Buff 56:58
Okay, so. And color grading? Can you talk about that for a second? Because I mean, yeah, we're doing that

Jeremy Gardner 57:05
in here and defer to Christian

Kristian Stella 57:08
Yeah, you don't know anything about that. I'm actually this is crazy. Now, on the battery, I, I was using just the built in color corrector stuff in Premiere. I didn't switch to resolve until text Montana. And that's why I'm still learning resolved. Because it's, it's kind of a whole mindfuck for me. But, ya know, the battery was done with, like, the Fast Color Corrector and all these other premier tools. And then I think, towards the end Colorista which, but that was already when I was like, like, after we had premiered the movie, I was going back and fixing some things. But then the the major thing I did on the battery was Besides, I've just I was color grading it to be really low contrast, I was always bringing up the blacks. Because I felt like when you have these crushed blacks and these super, super whites, basically, it's stuff that really you can only do with video. And film didn't really have that because even you know film film in a theater had this light going through it. So to me, I was like, I'm not going to I'm not going to ever have true black in the battery. So it was always kind of raised up to like around, even like 10 ire. Um, but anyway, I know. But the most important thing I did on the battery was I got I bought this film grain loop from a company called guerilla grain. And it was like $50 for a real scan of film grain. And I put it over top of that because of over the battery because not only did it make it look more like film, but it also helped with I had been doing a lot of noise reduction from shooting high ISO at night. So that you know, when you use I was using neat video for noise reduction. And when you do that things start to look plasticky and fake and the film grain really kind of gets rid of that plastic look. But now that I shoot with the C 100 I'm using DaVinci Resolve because there's just so much more color information there. Alright, so shooting progress. Yeah, I'm shooting into the progress ninja animus ninja to recorder. Okay, and it's so it's so much more. I mean, it's like night and day from the battery. So say like Texas, Montana will survive is a found footage movie.

Alex Ferrari 59:55
We'll be right back after a word from our sponsor. And now back to the show.

Kristian Stella 1:00:05
Yet on a technical level, it's way, way more. It's way better looking than the battery is.

Jason Buff 1:00:13
Okay? I don't want to put Jeremy to sleep over there. So let's talk about are you

Jeremy Gardner 1:00:18
kidding me? I have I have recordings of Christian talking tech, and I just listened to it as my lullaby. Yeah, I've just heard it 1000 times, but people do need to know this

Jason Buff 1:00:27
shit. As you were making the film. Are you thinking about distribution? Were you concerned with trying to build up social awareness of the, you know, what was your idea towards the marketing?

Jeremy Gardner 1:00:40
You know, we didn't really have one. Honestly, I think that a lot of times Speaking of things that could derail your, your your production, putting the cart before the horse is one of the the main issues today. I mean, I don't, I had people, you'll still spend a month making a poster for a movie, they haven't even considered getting out there and actually making so it was really just about one thing at a time, right? Let's let's make a movie. First, let's see if we've got a movie first. And then Okay, one, let's see how we can get people to see it. And then it became, you know, the festival circuit trying to get into festivals. And then, you know, getting a trailer cut together, that's, that's interesting enough to where you might get some people, there's a little bit of buzz about it, get it to some websites, that traffic in those things, and just start to build an awareness. But it really wasn't until the festival, the festival circuit kind of kicked up that we started building an online presence. And then going to those festivals and glad handing and meeting people and talking to them is really the only way you're gonna get get noticed in, you know, because there's so many people making movies. Now the only way you're going to rise to the top is is to get into festivals, get seen, be there, meet as many people as possible, be nice, be humble, have drinks with them. Make yourself available.

Jason Buff 1:01:55
What were some of the more important festivals for the film in terms of like, what you guys connections and things like that, or what were the most fun ones?

Jeremy Gardner 1:02:03
The fun ones, or there's so many fun ones. I mean, the first, the first one we got into was the Telluride horror show, Colorado, which was amazing. And that was our world premiere. And we were super excited about that. And then after that we didn't get into anything for months. I mean, it got really demoralizing you start throwing $50 a pop at these festivals and not hearing anything. And it's like you're chucking money into a hole, and you've no idea what's going on. And then out of the blue, we got an email from imagine in Amsterdam, which is a big genre festival, it's been going on out there for about 25 years. And we got into that. And then because they are a part of kind of a genre, you're like an international genre, like coalition know, most of film festivals, other film festivals that were in that same Union started asking for the movie. So there's this weird thing that happens where at first, you're spending a lot of money to get to submit to festivals and not hearing anything, then you get into one and then suddenly other festivals know that that's happening. And then they start saying they're going to waive their submission fee. And then at some point, not only do they waive the submission fee, they just invite you to screen their period. And then at some point, they start flying you out, and they start paying you screening fees to show your movie. So it's this really weird process where if you're lucky enough to start to catch a little bit of fire on the festival circuit, you can go from spending money to making money and getting to see the world. So imagine definitely was what kick started that. And then from there, we went to we won the Audience Award there which has been won by like Silence of the Lambs. And you know, the raid and Donnie Darko and from dusk till dawn all these like great big genre movies. And we won that award somehow. And I know that's just because we were there. We were there for a week we were having beers with people we were shaking hands, we do lively q&a is and we you know, and it's it's part of the politics of of building an audience and hoping that they'll follow you to your next project is just saying, I know I'm living in a dream right now. And I want to be respectful and humble of the entire process. So it's, that was really fun. And we went to dead by dawn in Scotland and won the Audience Award there. And then we went to Brazil and Mexico City. Fantasia was sold out crowd even though we were already released in the United States, which was kind of a hang up there weren't sure if they could play it. They decided to take a chance on us anyway. And it was completely sold out there was still a line outside when they shut the doors we ended up giving up our own seats. So some more people could squeeze in just just a really amazing process to go all over the world go down to Brazil and and you know, we were the opening night film at macabre Mexico city like 500 people in the theater like red carpet and flashbulbs and but these things really like they help you build traction and and now to see on this Kickstarter campaign, how many of those people from all over the world have kicked in that we don't even know? is incredible. And that's that's just for I'm from not taking your audience for granted. And it's, of course it helps that, you know, the thing I said at the beginning of this whole process was, if we do at least come close to what I'm what I'm trying to do here, which is make this interesting, you know, artsy, character driven zombie movie, the gatekeepers of the indie horror world will respond to it. And then you know, to get people like, Ain't It Cool News and bloody disgusting and Fangoria and dread central all these people to write really positive things about the movie just really helped to help push it along.

Jason Buff 1:05:34
Were you doing anything? Or was it just like, once you got the first festival? What was it? Imagine?

Jeremy Gardner 1:05:38
Imagine? Yeah,

Jason Buff 1:05:39
once you got that all these things just started happening without a whole lot of effort from you guys. Or were you still, like out there, pushing it and promoting it.

Jeremy Gardner 1:05:48
I mean, we were always pushing it in our way, you know, through Twitter, and you send a couple emails here and here and there. But it's amazing how many people find it on their own. You can you can try morning, noon and night to get pressed for something and never hear a word. And then as soon as something happens, it just you can't stop it, it just takes off on its own. It really is crazy. It's like the catch 22 about you know, getting an agent, like, you can't get an agent, unless an agent comes looking for you. And by then you need an agent. It's just one of those weird things where it's just you're not gonna get press until the press hears about you until they can't ignore you anymore.

Jason Buff 1:06:26
Right. Yeah, I mean, that's one of the things we talked about with our marketing the film marketing program is the idea that you need to be, you know, if you go to some, you need to be the person that's already kind of in front of like horror fans, or zombie fans, you know, so if you're getting on Bloody disgusting or Fangoria, or whatever. There's no way you're gonna you could do that on your own. You know, those people already have this that fan base, right?

Jeremy Gardner 1:06:50
Well, there's another Well, there are little things too, right. So even though we want this movie to stand on its own as a film, it definitely helped that we were able to every time we were talking about it at a q&a or whatever to say that we made it for $6,000 because it was the truth. But it's also it's a it's a clear marketing hook. Right. But people are going to write about that. So it was one of those things we actually talked about, like do we really want to talk about the budget for this movie? Or do we want to just let it have let it exist on its own merits. But at some point, it was just like, You know what, it's too it's too good of a marketing hook.

Kristian Stella 1:07:22
And the Walking Dead helped as well. Which the movie? I mean, the movie was conceived before the Walking Dead premiered. But I mean, that was Major.

Jeremy Gardner 1:07:32
Yeah, there's little things like that. And what was I just going to say? I don't know. I'm glad for you. Thanks. Thanks, Chris. Thanks for popping in there and talking to me.

Kristian Stella 1:07:44
Well, I'm saying that zombies zombies don't hurt. But we didn't we were not planning on that at all. In fact, they might have actually like stunted the movie if if zombies were as big as they are now.

Jeremy Gardner 1:07:55
Oh, no. Well, I mean, even even when it came out, I you know, I heard zombie fatigue, zombie fatigue all over the place. And it was like, oh, boy, here we go. I mean, it got to the point where when I told people I made a movie, I would say, oh, yeah, I made this little like, artsy horror movie. I wouldn't say the zombie word unless I was pressed, because it's just you hear so many people just completely shut down when they hear zombie. And that's just annoying. That always annoys me. I always said like, nothing is worn out if someone makes a good one. I mean, you can make 500 vampire movies and be sick of the mob. As soon as someone makes a good one. It's like, oh, with the return of the vampire film, it's no, it's just because someone made a good one again,

Jason Buff 1:08:30
it really is. You know, when you're making a zombie film, it's never about the zombies. It's always about the human. You know, I mean, Walking Dead is not about zombies at all. It's so yeah,

Jeremy Gardner 1:08:41
absolutely. No, and that's the way it should be. Right? I mean, it got to the point where I was even considering very briefly, when it was, you know, was difficult for us to try to get, you know, make up for the movie. I was like, You know what, let's just put all of the zombies in T shirts with a Z on it. And then don't even don't even don't even deal with this zombie makeup. Just to prove that this is more about the characters than the zombies they'll just that'll really piss people off and be weird, but it was a little maybe a little too esoteric.

Jason Buff 1:09:08
So okay, let's talk about distribution. No, that's the distribution aspect of the battery

Unknown Speaker 1:09:18
yeah

Jeremy Gardner 1:09:22
okay, no no, it's well so you know after we got to that first festival tell you right or we were approached by a film buff about the digital rights

Jason Buff 1:09:34
the world relation the worldwide digital rights

Jeremy Gardner 1:09:37
and and you know, like I said between Telluride and imagine we didn't have a lot going on and didn't see they felt like okay, that was it. That was our we're winding down now. So let's let's do this. Let's let's get on this train. And you know, of course, then the movie takes off.

Alex Ferrari 1:09:58
We'll be right back after a word from Mr. sponsor. And now back to the show.

Jeremy Gardner 1:10:07
And you start to wonder, Oh boy. And we got approached by a lot of people saying, well, you've already given away your, your worldwide digital rights are you crazy. And you know, that's a lesson you got to learn is that you gotta, I mean, it's a hard lesson to learn, if you've never done it, the business side is so difficult to navigate. If you're just coming into it, I think far more difficult to navigate than actually making a movie. Because every time you do something, someone tells you, you made the wrong decision. But through having that, at some point, we were able to get our international rights back from them. Because we we realized that they weren't really interested in selling the international rights, they were really more focused on getting the movie out in America. And excuse me, we met a woman named Anik mannered who saw the film at at a festival in France. And she has been just an incredible champion of this movie. From the moment she saw it, she actually flew to Germany while we were there, and had brunch with us. And it's just been working tirelessly to get us into festivals. And she works with Raven banner in Canada, there's an international sales agent, and got them to take the movie on and they were able to go out and sell it to territories across the world. And then speaking of getting a champion, you know, AJ Bowen, the actor, he, when he saw the movie, he didn't stop talking about it at all. And he would go on podcasts and mention it. And you had mentioned it to the point where the host of those podcasts started are like, alright, we got to watch this movie, this guy won't shut up about the battery. And then they watched it, and then they wouldn't stop talking about it. And it just so happened that they had frequent guests on who run Scream Factory shout factory. And because they talked about so much finally, Scream Factory was like, Alright, let's see what this movie that these guys won't shut up about is, and then we were able to get a DVD and Blu Ray Deal from Scream Factory, which is just, I mean, that was I think we grew two feet tall our heads can fit through the doors. I mean, it's just amazing because you're told right off the bat that you're not gonna be able to get a physical, a physical distribution deal if you've given away your digital rights. But you know, what those guys are make just makes it beautiful, physical, you know, things in a digital world now that luckily, they were able to just take a flyer on us. And we got to put this amazing blu ray out with this documentary, which covers all the ground you're making us cover right now. I'm kidding. But it isn't a fantastic documentary, you should really I encourage everybody to, to check it out if they can, because we basically made that exactly what we were talking about earlier, which is my film school was watching DVD extras and listening to podcasts. And so we made a 90 minute feature length documentary that goes from those stupid short films we were making in high school all the way to the festival circuit on the battery. And it goes through every step of the process. So we really wanted it to be where somebody sees this. And they're like, on the cusp of thinking, Can I make a movie or not, then this would push them over and say just go do it. Because it's going to be hard, but it's going to be amazing.

Jason Buff 1:13:10
Now, the documentary is only available with the DVD and the blu ray. Is that right? Or is it

Kristian Stella 1:13:15
Yeah, for now, for now it is it's only on the North American blu ray DVD released by Scream Factory. But we're looking into whether or not we can put it up online for free. Because I think it's promotion for the DVD and blu ray. And it's like, like we're saying it's a really really wonderful kind of thing for filmmakers.

Jeremy Gardner 1:13:42
But I'm almost more proud of it than I am the battery just because if I you know, it seems something so thorough, and you know, so so naked about the, you know, the ups and downs of the process, I would have been like, that's it, we're doing this thing and that's that's what we were hoping and oh god

Kristian Stella 1:13:57
I worked on that documentary for like six months.

Jeremy Gardner 1:14:02
But it's like 1010 bucks for the DVD or something on Amazon, you and you get that that and the end the movie and the commentaries and the outtakes and stuff like that. So there's a and we really tried to pack it with as much if you want to make a movie, watch this stuff as you can. I don't even know where we started with that question. What was the distribution? Distribution?

Kristian Stella 1:14:22
But yeah, I think that I think what he was getting it was just that you know, first time movie, or our first movie, um, there's just there's a lot of like legal stuff and lawyers and expenses and so on that happen in distribution. So you know, and on the battery we had like 10 investors. So not a lot of that money trickles down to us in the end. But like just due to the system like the whole the whole system in general. It's not like it's not like screen factory didn't pay well they paid great

Jeremy Gardner 1:15:01
It's just one of those things where you have to do it's I wish there were, I wish I could create a like a list of things you need to do once you start to enter the distribution process of making a movie, but it is literally so dense, and there are so many possibilities. You, I almost feel like, you just kind of have to read as much as you can and then weighed in and then make a decision. Because the amount of of options that we had that we didn't know we were going to have when we made one decision that suddenly another avenue opened up later, if we hadn't done this, we could have done that. It's just, there's just no way to navigate it. And we try as hard as we can. We've had you know, filmmakers, email us and contact us and ask us about particular, you know, distribution companies or deals and it's just like, man, if it feels right, do it, there's just no, you'll you're gonna learn from the process is the only way to only way to really go about it. I mean, I'm sure someone out there who can elucidate much more, you know, with much better clarity than I can on this part of the process. But it was easily the most difficult part of the entire process for us to navigate was the business side. And the distribution side, I think you just kind of got to learn as you go.

Jason Buff 1:16:16
The thing that's interesting, you know, listening to that is when you say it's a $6,000 movie, I've heard people that work in independent film, talk about just the deliverables costing more than that.

Kristian Stella 1:16:28
Well, I mean, when it comes to distribution, a lot of the deliverable stuff was just like, written off of our payment. So you know, that's, like, I think, like, maybe the entire first year of the release, I mean, like, it just everything went to expenses. So we yeah, we didn't have to pay for a lot of things up front. But, um, yeah, we had. But I always say that the $6,000 is the production budget. That's what it costs us to get to the premiere and tell you right horror show. And then we did have some business related expenses after that, but we already had deals on the table that we were ready to sign. So, you know, I know, one for a fact was what's called errors and omissions insurance, you know, yeah. And that was like, that was like $4,000 that we had to pay. And I think Adam got a personal loan from his father or something, and he and you know, and then he got paid back eventually. But we, you know, we had deals on the table at that time, we would have never paid for that. If we didn't.

Jeremy Gardner 1:17:40
I mean, there are certain things you can do to make it make it easier to navigate, like, just make sure you've got all your, your performance releases, signed by your actors, make sure that you've got a chain of title, you know, in order, there are things that you're going to just look up a list of the typical deliverables. And then there are certain, you know, there's certain ones that you can check off before you even make the movie or while you're in pre production that we just didn't even think about until we were done. But I'm pretty sure

Kristian Stella 1:18:05
that as far as like the business expenses of the battery, maybe had I think that plus creating an LLC for like $2,000, I think those might have been the only ones that we paid upfront. And then the rest were deducted later on through distribution companies and so on. And not to say that that wasn't a lot. It was a lot. It was just, we didn't have to pay it up front.

Jeremy Gardner 1:18:31
Yeah, when you get your first report of your residuals and you see that gigantic chunk that goes to expenses, you just go. That was like three months rent. or more.

Jason Buff 1:18:42
So yeah, I just wanted I kind of wanted to go into the things that Jeremy discussed in his article on Movie Maker. Because I, you know, I it really is something that I think a lot of filmmakers don't talk about, and people don't want to, you know, first of all people don't ever want to talk about pirating, you know, and what a big deal it is now, and how easy it is for people just to download anything they want for free. And how much that affects you guys in on the distribution side? And, you know, and can we talk about how that's affected the way that you you know, your your newest project?

Kristian Stella 1:19:21
Yeah, I mean, I'll say because there's something I don't think he put in the article was that when the day our movie was released, the piracy was, I mean, within three hours of the iTunes release, the piracy was just insane. But even like a year later, there was a day where some piracy group released a version of our movie and it was like the 30th torrent of our movie. And there was 100,000 downloads of that torrent in 24 hours. In that same 24 hours, we were selling the movie DRM free on our website for $5.

Alex Ferrari 1:19:59
Well, be right back after a word from our sponsor. And now back to the show.

Kristian Stella 1:20:09
That saved 24 hours, we sold two copies, we made $10. And all of our other digital sales had kind of just slowed to a halt at that point. So was like, there were 100,000 stolen in one day a year after release, we make $10. That day. It's, it's it's the ratio, that's insane. You know, like piracy is kind of a way of life at this point, I get it. But the ratio should be far, far less like I would say there's got to be anywhere from 20 to 80 Illegal downloads per every one real rental. That's just way too high.

Jeremy Gardner 1:20:50
Yeah, and those those those, those are never going to translate one to one, you know, for everybody who pirated it, bought it and said, Well, that's never gonna happen. That's just not the way it works. I think it I did touch on in the article that it is easy to vilify the piracy community, because, yes, they're they're causing a lot of issues in the movie business. I mean, where a $5 million dollar budget five years ago, you know, you could you could wrangle with, you know, companies who fund those movies now are really, really hemming and hawing over a quarter million dollar budget, because they know that the second that movie is released on demand, it's going to be pirated. And so all the risks go go way higher. And so the budgets are driven way down, less movies are made, which means less crew jobs, there's so many things that it affects that people don't know. And I think you're never I think people tiptoe around the the piracy issue, because you're never going to get the pirates. The people who torrent on your side are the ones who believe that everything should be free, and information is free, and screw you and I don't care, you're never going to get those guys. But there is an interesting contingent of the piracy population, who number one would download it, if they could, if it were available in their territory. And there is something to be said about the fact that, you know, the way that movies are distributed nowadays is not taking into account the fact that the world is completely connected, everybody knows what's going on, in the movie world, everywhere in the world. And so, you know, I can remember even myself, you know, years ago, hearing all about the loved ones was an Australian horror movie, right? And it's just like, you hear so many great things about it. And you never know, when is this coming out here, and you just need you keep hearing people talk about and you're like, Am I ever gonna get to see it. And I actually ended up getting dumped in the US like four years later. But it's one of those things where it just seems crazy not not to hit on, you know, hit on the audience when they're ready for it when they want it. So that's one part of the of the piracy thing that needs to be taken care of another one is that I just genuinely feel that there is a certain amount of people out there, especially a certain age group, who absolutely have no idea, the devastation it causes throughout the industry, they just, movies are not what they used to be when I was a kid, you know, I would, you know, I begged to be taken down to the video store. And I would stay in there for two hours, they were things that I knew were made, they were big, and then you had to go and get them and you had to pay for them. And sometimes you didn't like them. And that's part of the process. You gamble a little bit with your money. And maybe you see the greatest thing you've ever seen. And maybe you see a turn, but that's part of the process. Now there's a generation that just simply thinks of them as little tiny thumbnail posters that you click on. And then they play and that's it. And there's, there's no heft to the the process and the amount of people and time that goes into making these movies anymore. And I think that is that's just a reeducation that needs to happen. Or it might not, might not even be able to happen. I just don't know if you can convince a generation that gets it for free. Why they shouldn't get it for free anymore. It's a real, sticky, prickly issue to bring up.

Jason Buff 1:24:04
I think that another huge thing is just the fact that people aren't going to theaters anymore, too. And it's like, everything's become just digital files now. And we've gotten so far from the days when you had to go to a theater and watch a film. And then many, many months later, you would be able to rent a copy at your local video club. And sometimes they would be they wouldn't have it. You know, that whole culture is disappeared. Oh, it's completely

Jeremy Gardner 1:24:28
gone. And I love I miss it. And yeah, I mean, even you know, the movie that changed my life that made me like super aware of that movies were made was Jurassic Park. That sounds might sound crazy, but that was the first time I started thinking about dressing. Well, it's one of I remember someone telling me hey, the dinosaurs are made with computers in my brain. My like little 12 year old brain just went like what? Like, that's not possible. What do you mean they're made with computers? And suddenly I started thinking about the behind the scenes process of me Making a movie. And I cut my first lawn, much to my father's chagrin because he'd been trying to get me to mow the lawn for years I mowed my first lawn to get money to go see Jurassic Park because I saw it seven times in theater. And then we didn't come out on VHS for over a year after I was in the theater, you know, it's just like waiting for this thing to come out. You can have it and and those that's just gone now, you know, the movie comes out, people go see it, opening night opening weekend kind of fizzles out, and then 90 days later or less, you can download it or steal it or rent it online. You know,

Jason Buff 1:25:34
a lot of times, you know, here, it's like you'll see the movie will come out in like a torrent or something, even before it comes to a theater. It's ridiculous. You know, and I've been trying to I've been making an effort to try and see everything in the theater now. And it's so different, you know, the concentration that you have in the way that you're affected by the movies. I mean, even watching it on a great big HDTV. It's just not the same.

Jeremy Gardner 1:25:57
No, it's not. It's a whole different experience. And what's crazy is you're right, it's this communal thing that I love it and more people should engage with. I was actually my mother, you know, she's not a huge, like, cinema person. But I'm down in Florida. And I get to see her for the first time in a while. And she'll always tell me, she tried to watch this movie. And she couldn't get into it. Because I know she's just sitting there distracted. She's got her phone, she's got Facebook, she's and I took her to the movies for the first time in like 20 years. We saw a couple of movies in the last couple weeks, and to watch her sit there and fully focus on the movie and like, follow it and be engaged with it. Because she knows she can't pick her phone up or leave is just like, oh, yeah, that's why you go to the theater. You go to the theater to commit to the experience of letting a story wash over you. Not not with your phone and not with going to the bathroom and getting up and going to the kitchen. It's just you're there you're in it.

Jason Buff 1:26:46
Well, it depends on where you got it to. Because I see I mean, it drives me nuts, but people that just bring up their cell phone in the middle of the movie. I mean, I had to like yell at a guy the other day because you're just sitting there checking his Facebook in the middle of something I don't remember what our Star Wars

Jeremy Gardner 1:27:01
it's just it's It boggles my mind that that with the amount of it I mean, it's it's clear at this point that it is a serious social faux pas and people still do it.

Jason Buff 1:27:11
Yeah. You know, it's funny because I was listening to your interview on the the critics what was called the the review podcast is facing the criticism, the critics and your comments about well, let me put it this way. One of the greatest experiences I've ever had in a theater was watching Dances with Wolves. And I really loved the fact that you were saying that how good that movie was and how people have kind of forgotten about it, because I watched it recently. And I didn't realize I was watching the the director's cut just like 12 hours long. Because I was supposed to go to a friend's house later. And I was like, Yeah, I'm sitting here watching Dances with Wolves, but it's not it's not ending here. been on for the last four hours, and we're still not to the midpoint. But it's such an amazing movie, and I don't ever see you having that kind of experience. Again. I don't know, movies just aren't made like that anymore.

Jeremy Gardner 1:28:05
No, they're not. And you know, that's the thing. That's another thing that people don't understand about what piracy has done. Right? You want to know where those movies I mean, dances will didn't cost that much money, but you will know where those middle those mid range budget movies have gotten those adult movies, those grown up movies. I mean, when I was in, you know, in high school, I saw every single movie that came out. I can remember going and seeing Return to Paradise. Did you ever see that movie? That's, that's a drama. Yeah. Joaquin Phoenix, Vince Vaughn and haitch it's a movie that time has completely forgotten. And yeah, it was a movie that came out on a Friday and I went and saw it. You know, I loved it. And it could it could never be released. No one would ever make that like $30 million. You know, drama, about like, should they go back and take a guy out of a Malaysian prison. And it

Jason Buff 1:28:53
was such a downer was really rough. But it's like, what's the budget of

Kristian Stella 1:28:57
bone tomahawk? Like? 1.2? Or one point? Exactly. That movie like, just like 15 years ago would have been like a 15 $25 million movie. Yeah. And in theaters like everywhere.

Jeremy Gardner 1:29:09
Yeah, it is strange. But you know, but that's the thing is like so now because of that, because they need to milk every single dollar out of that opening weekend. That's why you get in so many giant superhero movies. That's why you're getting sequels. That's why you get because they have to curb every possible risk. They can't take a risk on some of these small moves. I mean, luckily, there's, you know, people like Megan Ellison and Annapurna pictures, like putting movie putting money into these like art tours, movies, but for the most part, the movies that filled the bulk of the year, you know, 10 years ago, they just aren't being made anymore, because you got to get that four quadrant picture out. So you're either talking about movies being made under a million or over 100 million, and it's just a weird, weird thing. That little giant

Kristian Stella 1:29:49
like giant movies like with Jerry Maguire be made today.

Alex Ferrari 1:29:54
We'll be right back after a word from our sponsor. And now back to the show.

Jeremy Gardner 1:30:04
Like it was a huge hit and like would somebody Greenlight Jerry Maguire probably not

Jason Buff 1:30:09
gonna get a movie, just I mean, like, look at David O Russell and guys like that, you know, Wes Anderson and PT Anderson and those guys, I mean, they can get stuff made, but it's because they have the brand name, you know, they know there's going to be an audience for that. But even

Jeremy Gardner 1:30:22
even that, I mean, you're talking about again, that's Megan, Megan Ellison. You know, she's a billionaires daughter who's decided to take her money and give it to directors who aren't getting the master you know, she's done. She's She's funded a ton of those movies at the David David O. Russell movies, too. She decided to put her money behind artists, where the studios are afraid to sometimes I mean, even look at like Spielberg was saying he was having trouble getting money for Lincoln, it was gonna be a TV movie, because he couldn't get the money to make it as a theatrical movie. There's it's just crazy. How afraid Hollywood is have taken chances anymore. And a lot of that is because those movies are swallowed up by by torrents,

Jason Buff 1:31:02
well, I want to make sure we have enough time to talk about tax Montana will survive. Can we do a segue into that and talk about how you've approached that, and especially this kind of unique way that you guys are using Kickstarter to fund it, or it's not being funded. But it's a way to control the distribution process.

Kristian Stella 1:31:18
Yeah, absolutely. I mean, textbooks handle survivors movie, we shot it two years ago, but then our day jobs took hold again. But we're trying to use Kickstarter to basically buy them, like we want the internet to buy the movie off of us the way that someone would go to Sundance and buy a movie, for a million dollars off of filmmakers, we want the internet to do that we want to it's a finished film. And we want if we hit our goal, we're just going to give the movie to the internet via Creative Commons. So that way, torrenting will be completely allowed and encouraged, will have DVDs that you can burn with artwork that you could print and and we'll have it on YouTube and Vimeo. So this was kind of our reaction to piracy, which is that like, rather than vilify the torrents, like let's use them as a distribution method. So yeah, I mean, hopefully it works.

Jeremy Gardner 1:32:16
Yeah, the days are ticking down. But what you know, it's a way to to try and get a hold of those people who did torrent the movie who would have paid for it as well, you know, these are their, you know, we got, we put up a comment on some of our Torrance on some of these torrent sites. You're a couple years ago, just saying, Look, we're not passing judgment. But we're, you know, we're dayjob filmmakers, you know, we're barely getting by, we made this movie for six grand if you like, what you see, you considered kicking in, and we had, a lot of people donate money through that. And so those are the kinds of people who use torrents that we're hoping that we can get ahead of time, rather than slowly letting the movie rollout traditionally, like the battery did. And having people in Australia go well, I don't know when it's going to be in Australia. So I'm just going to download it now. So if we can just get it all upfront, then maybe we'll have the cushion to take time off work and make a movie and then everybody everywhere in the world can see it at the same time if they want to.

Jason Buff 1:33:16
So does that mean that you don't have a mean? When you do creative commons, does that mean that you no longer have ownership of it? Or how does that work?

Kristian Stella 1:33:26
That particular creative, there's a there's a couple of Creative Commons licenses, but the one we're going to be using basically means that you have to give us credit for the movie. And that you can you can't profit off of the movie itself. Um, as in the audience can't profit off the movie, but the audience will be allowed to like, remix it or so on. Like, if they they wanted to take audio from it and use it in something that they make they they can make profit off of that. So you're kind of allowed to mess with the movie. Um, but other than that, you're totally allowed to share it and do everything else. So the only thing is that we we still have to get credit and

Jeremy Gardner 1:34:08
basically, you can't just put it in your own box and sell it as is in a store but you can use it to remake art, right? It's artists saying, you know, here here's a piece of art if you want to make a different piece of art from our art, by all means do it. Yeah.

Kristian Stella 1:34:24
If you want to sample it and put it into a dance mix, you can and you can make money off that dance mix. We're not you know, like that's that's the kind of license that it is.

Jason Buff 1:34:32
I think the bare bone Bongo scene would be great as a rave

Kristian Stella 1:34:36
art my friend already did this though the composer already did that.

Jeremy Gardner 1:34:41
I'm sure someone else could do it out there too that I would love to be in like Prague and you're like baby bourbon but that would be amazing.

Kristian Stella 1:34:49
You watch it becomes like this huge hit the guys like like a millionaire like oh, just sighs number

Jeremy Gardner 1:34:54
one dance number one dance song in the world is Baby bear bones by like script And we're over here going, why did we do this?

Jason Buff 1:35:04
So, go ahead. Sorry.

Jeremy Gardner 1:35:06
No, I was well, I was just gonna Yeah, go ahead. No, you go ahead.

Jason Buff 1:35:09
Okay, thank you. So I mean, I think one of the things that I liked about your article too, was just your kind of honesty about how difficult it is to make a living as an indie filmmaker. And since we're all about indie filmmaking, you know, Can you can you talk a little bit about that, that the idea of being able to make a living as a filmmaker and what you guys do, which is more like you have day jobs, and you make indie films? I mean, is there a goal to move everything to being like 100% filmmakers? What is your view on that kind of thing?

Jeremy Gardner 1:35:44
Yeah, I mean, that's my goal. That's, that's 100% My goal is I just want to make movies for a living. And I'm not talking about you know, making movies, it'd be like a multi multi millionaire, even though that would be nice. I would just love to make a comfortable living and make movies as a job, you know, and it doesn't seem like it should be that difficult. I mean, when you see the money that you that can that can come in from a small budget movie. I mean, this is sustainable. If if you could start getting enough, you know, time to make movies and put more movies out in the world, it kind of snowballs. I mean, I know, Joe Swanberg famously said that too, you know, he's like, you know, once you get three or four movies out in the world, every time you make another one, then everyone, you get another press push, everyone talks about your other movies, you get a kick up on the rentals are the sales of those previous movies, and it just kind of snowballs every time. And so he's made a career out of just making like a million movies and just kind of kind of living that way. But I do believe there's a way to build an audience slowly, and get and get enough of a return. So that you can keep equity in your own movie The next time you make it, and then make a little bit more money the next time you release another movie, and suddenly, you're sustaining yourself by telling stories and making art I do. I do believe it's possible. I don't know. I'm getting old. I'm gonna die. So probably not, it's gonna happen sooner, I'm definitely going to be managing a bar somewhere.

Jason Buff 1:37:09
Yeah, I mean, I've talked to a couple of filmmakers who are full time not necessarily making their own projects, but their directors for hire whatever those are. And they say that sorry, I say those are

Kristian Stella 1:37:19
all unicorns,

Jeremy Gardner 1:37:20
unicorns, are the people making films for a living? But no, he's saying directors for hire not making their own thing.

Jason Buff 1:37:26
Well, I mean, the thing that they've said is that they it's not like before, where you'd like make a film every three years, it's like, these people are making two, three films a year, you know, and there's just this mass production.

Jeremy Gardner 1:37:37
Yeah, it's crazy. I mean, that's what we've been saying forever, we need to generate content to me is you look at the people making a ton of money on YouTube, because they're putting up content every week, everyone wants more stuff, you know, if we could get to the point where we were shooting a movie, you know, in finishing, or finishing all post production within you know, 910 months and then starting work on another movie at the end of the same year, then you know, that's, that's the goal is to be able to, like, maybe start working on two movies a year, one of the ones everything, Jeremy always talks about that, and like, what I'm doing all the post production, but that's the whole point to is to make enough money to where he doesn't have to do that anymore. And luckily, and that's another thing that you'll realize, you know, once you start doing this is it, you build a network. And you know, now we've met people who, who will do those jobs for us so we can hire who we trust to do those jobs. And it could fit within the budget that we're talking about. So the Christian doesn't have to do everything. I mean, eventually, you'll meet people who who can help you in this process. I mean, the network of filmmakers that we've met, since we toured the battery is has been invaluable,

Kristian Stella 1:38:34
but it's always hard. It's always hard to to even think about, like scaling up like that and being like, Can you can you keep the quality up two times a year? You know, that's scary. I mean, like, just in three years, you have six movies, and it's like, Man, I can't even imagine three years from now having six movies out there. Right. And having them all be quality. So that's that's scary, too. Yeah, that's

Jeremy Gardner 1:38:57
another thing. I mean, well, especially with the way I write it'll never happen. I can't Yeah. That's another that's another thing too, is like I have been I've thought about a lot that I wish I could just pull my standards down a little bit. You know, it's like, maybe my standards don't seem high to everybody else. But I have serious quality standards with what I write and what I feel like it's worth making the same way Christian as ridiculous standards about what you know, you know, when he does technically with the camera and color and sound, everything like that, like he will, he will futz with something for weeks. And I'll just be like, I'll let it go. But I'll be the same way with the scene. I'll tweak a scene while I'm writing it forever. And it's just one of those things where you're never gonna get enough done, you know, to create this kind of content generator, like we're talking about if we, if we have such high standards, but I don't know there's got to be a middle ground somewhere. It seems

Jason Buff 1:39:50
like you know, with the following that you guys have been building.

Alex Ferrari 1:39:54
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 1:40:03
Have you ever considered approaching a production company? I mean, going in, you know, putting together a script and saying, okay, and go going for more of a traditional not so Ultra independent, but going, and have you been able to keep that following? I mean, do you have like some way to be in touch with your fans? I mean, is it primarily Twitter and Facebook and stuff like that?

Jeremy Gardner 1:40:22
Oh, yeah. Well, we didn't even touch on this. Yeah, one of the main reasons. One of the main other reasons we may text Montana is because I wrote a script that I love that, you know, I started getting a lot of a lot of attention after the battery made the rounds, I started doing the water bottle tour, I've talked to the companies, I've talked to agents, and I've gotten very close, we've gone down the whole casting route path. And we've gotten for far along the route to the traditional funding of making my new script. And then it always just kind of fizzles out in one way or another. You know, you hear that, Oh, we love your unique voice. And it's so it's so interesting. And so you, and then, you know, once you get up to like to turn $53,000, they start trying to kind of, you know, buff a little bit of that personality out of it. Well, can't we explain where the monster comes from? And can't we cast this person even though they're way too young. And it's, it just becomes like, oh, man, the the concessions you have to make for such a small amount of money is demoralizing. And after about a year and a half of that. That's why we'd say you know, let's just go out in the woods and make text Montana because we wanted to not have to get permission to make a movie again. It's so frustrating to feel like you got your foot in the door and a business that you love. And then it's just the wheels turn so slow that you just like at some point, we just like we got to go do this again. Because we're going to it's going to tear our souls apart. If we keep waiting for somebody to say, Okay, here's the money, go make your movie. So that even though and honestly, it's still happening right now, like we that script is still out there, I'm on the cusp of another, going down another avenue to get that movie made. And it's you know, I feel really good about this one. But I felt really good about some before. So I've gotten a little bit cynical about that process. And so there's a, there's a part of me that says, You know what, that's fine. Let that script do what it's going to do through the system. And let's still remind ourselves that we gotta go make our own movies, if no one ever gives us the permission. Plus, there's,

Kristian Stella 1:42:18
there's something that like, nobody ever talks about. But it's it's crazy. With all of these budgets getting smaller and smaller and smaller. If a production company comes to you, and hires you on his director for a quarter million dollar movie, your pay as director is probably around $5,000. And then you're expected to work on the movie for pretty much a solid year and then promotion and so on. And it's like, how do you how do you even make a quarter million dollar movie and live off of $5,000 for a year and a half to two years while you make and promote the movie? It's kind of insane.

Jeremy Gardner 1:42:57
And no one has been able to explain that to me. No, literally no one. I've talked to filmmakers I know, like what you've seen very successful, and no one's been able to explain, okay, you get a fee, you know, you get your your rate for actually filming the movie, but what about when it's time to go into post and it's time to you know, edit and then do sound and then Mark promote? And then like, what, how are you making a living, then no one can explain it. I still don't know, five years, in five years after making the battery. We've made another movie. You know, I've talked to people I've gotten meetings, I've talked to managers, I've talked to heads of studios, I've no idea, no idea how you're supposed to live,

Kristian Stella 1:43:35
I mean, that $5,000 would be gone before you come out of pre production, you know, you just two or three months of of rent and food and so on, you know, if you want to if you if you're making a quarter million dollar movie, you got to make a really good movie. So you really got to, like be in there, you know, doing months of pre production and months of post production and months of promotion. It's just, it seems crazy. To me. I do feel

Jeremy Gardner 1:43:56
like that's one of the pitfalls of the fact that everybody can make a movie now is that it's almost expected that just like well, that's deal with it. Like, you know, it's I remember that. I don't know why this popped into my head. But the there's a scene in A League of Their Own, where they reveal that the girl baseball players are gonna have to wear these little skirts and everyone guffaws and he goes, ladies, there are 64 women getting on a bus back home right now that will play in a bikini for if I ask them to. And you kind of get that feeling where it's like, if you can't make a movie and live for this fee, then they I got a line of kids who want this job. I got a line of filmmakers who want to be in this position. Sorry, that's just the way it is nowadays. And that's just like

Kristian Stella 1:44:35
this and in from, like, from a production standpoint, it's kind of like, Don't you want your director to not be worrying about how he's paying the rent. You know, like, that's the last thing he needs to be worrying about when he's in charge of your, you know, even half million dollar movie. So that's that's something that we can't crack it. Yeah, I

Jason Buff 1:44:55
think there's a lot of kind of ego going on there and people don't really disclose Sure. Yeah, well, I

Jeremy Gardner 1:45:00
mean, I have a friend you know who who's a filmmaker, pretty successful filmmaker. And, you know, he he decided to go around it and raise the money for his movie on his own and then just paid himself a decent salary. Like out of the budget like, I'm, this is how I'm raising the money to make this movie on this budget, there's so much I'm paying myself to do it, I wrote it, I'm going to direct it. And that's that. And I was like, well, that's, you know, that's pretty good. Pretty good way to do it if you can get around all the gatekeepers and just be your own production company. So I don't know this sounds like a demoralizing way to go out.

Jason Buff 1:45:32
So what what advice do you have in default to indie filmmakers that are out there that want to make their first film and want to kind of follow in your footsteps,

Jeremy Gardner 1:45:40
you got to have friends, you got to have friends who will help you out people who are going to be in the trenches with you in the mud splashing around in the dirt willing to do anything they can to get it done, that's you're not going to get anywhere, if you don't have, if you don't have loyal people on your side, you got to you got to plan as much as you can ahead of time, you got to write, you know your story, a good story around what you can get what you know, you have, and then you got to not freak out about the things that you think might fail, or you'll never do it.

Kristian Stella 1:46:09
And my advice would be that you got to have at least one skill that you can sell to others, you know, whether it be cinematography or sound design, or any of that, like, you know, that's where I mean, that's where your money is likely to come in the first couple films is from the work in between making your own films, just like we have friends that are editors, and so on, and they go and they get paid to edit other people's movies, and then they edit their movies for free.

Jeremy Gardner 1:46:37
Yeah, and the irony of this whole process is that I, I only wrote the battery originally, because I didn't want to go and audition for roles as an actor. And I'm, I'm about to be in my fifth feature film since the battery came out. And that's simply from meeting filmmakers on the festival circuit becoming fans of their work in them fans of my work, and then them calling me up and going, Hey, I'm about to go and make this movie, I got a great role for you in it. And just suddenly, I'm being cast without auditioning. When, you know, this whole thing was was me railing against the process of auditioning. So you end up you find a little skill and hopefully you can you can tangentially work in film.

Jason Buff 1:47:14
I actually forgot to ask you about that. What was the experience of working on spring like because that's, that's actually one of my favorite movies from the past couple of years. It's what was that marking with Justin and Aaron. It was

Jeremy Gardner 1:47:28
amazing. You know, Justin and Aaron, were actually the first filmmakers. I met on the circuit. We met them very briefly in Amsterdam, I thought they were full of themselves. Then we met them again for much longer in Brazil. And they told us that they thought we were full of ourselves when they saw us in Amsterdam, and then we became great friends, and I love them to death. We had a wonderful time. And just being on their sets. Amazing because those two guys, I mean, Justin's a really, really, really clever and creative screenwriter and director and Aaron is just, you know, he's like Justin's Christian. He's, uh, you know, he's an incredibly talented guy. And he's really technical. So to watch them kind of confer you know, with each other on set about a scene and then and then break up and then go and do their individual things is amazing to watch that set work like clockwork really helped me. You know, cache things away for the next time I'm on directing To some it's really great.

Jason Buff 1:48:24
Was there a lot of it seemed like the scenes were very loose and kind of,

Jeremy Gardner 1:48:27
yeah, well, it's funny because they, they definitely let me improv. I think that the part of that was me learning on the fly, what it's like to be on a real set, you know, because you know, things got to move, you got to make lunch, you got to make your days you got to make your time as he's walking around talking. You start to worry that if you if you goof off or follow, you know, follow a thread down some weird improv line that you're going to, you're going to throw off the entire schedule of the day. So I kind of boxed myself in a little bit. And I didn't really go as far as I'd have wanted to, but they were certainly open to my improv lines. What's interesting is you throw out an improv and then they'll either say nothing, or say, oh my god, that was really funny. Do that again, or actually, this time, don't do that thing. But I was really boxed myself in and then I get down to the set on San Diego where we're shooting in the bar, Vinny Quran, who was one of the leads in their first movie resolution, and apparently he don't give a crap about no days or schedules because he was just riffing left and right and all I could think was man, man, I should have done good Vinny did venido care Vinnie just B's Vinnie. Vinnie. Don't give a shit and he don't give a shit. So but ya know, it's such a such a blast, man. I can't wait to work with those guys. Again. They're really really good friends.

Alex Ferrari 1:49:46
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 1:49:55
So I want to make sure that you guys what what is the website to go to? For tax Montana, how can people get in touch with you guys? What's the best way to find out more, and all that great stuff,

Jeremy Gardner 1:50:06
you can go to Tex montana.com, that'll take you right to our campaign page, we are about nine days away from this thing being over, which means if we succeed, you're only about 15 to 17 days away from actually seeing this thing, because we're just going to release it. It's done. Tax montana.com You can find me on Twitter at Mr. Jeremy Gardner.

Kristian Stella 1:50:28
And I'm at Christian Stella.

Jeremy Gardner 1:50:31
I'm only Mr. Because every other permutation of Jeremy Gardner was taken. So it's not like I'm calling myself and Mr. But there was just no to that. Yeah. And then you can find us on Facebook at text Montana or the battery on Facebook. But text montana.com or Twitter, we're really active on Twitter.

Kristian Stella 1:50:48
Yeah, I mean, people can just like ask me stupid camera questions. I'll answer I didn't matter. I mean, there's no, no question too stupid. I'll just call it stupid on a podcast one day.

Jeremy Gardner 1:50:58
Yeah. Well, that's we've always been, I always used to say, like, you know, whatever you think of Kevin Smith's films, the fact that he makes himself available to so many people and so open about the process was something we wanted to ape. And we tried to do that, you know, we try not to ever let an email about a question about filmmaking go unanswered. So whatever you got thrown at us

Jason Buff 1:51:19
awesome, guys. Well, I really appreciate your time. And you know, I look forward to you know, seeing the film, how, how are you going to release it when it comes out? Are you just going to put it do you? Do you assume that things will just kind of like, explode on their own? Are you going to put it somewhere specific? Like I tend? Yeah, well,

Kristian Stella 1:51:35
basically, if we hit the goal, um, two weeks after the campaign ends, we're going to release it on YouTube and Vimeo. And the Vimeo version will have the download button unlocked. So you'll be able to download it to NADP, from Vimeo. And then there's going to be torrents of in all kinds of shapes and sizes and of DVDs and blu rays with artwork. And then, you know, takes montana.com At that point will just be kind of a repository of all the different ways you can get it. And at that point, then people can post it anywhere else. If there's places that we don't know, the only places we're not going to be doing are places like iTunes, etc. because then we'd have to charge for the movie. And that's the whole point is that after this campaign, we're not going to charge for it ever again. So that's it. I mean, if they'd be if they'd be willing to put it up for free, I put it on iTunes.

Jeremy Gardner 1:52:31
Yeah, and if we don't hit our goal, we're going to take the hard drive with the movie, and we're going to film myself smashing it with a

Jason Buff 1:52:40
Guys. I really appreciate it. Is there anything else? Are we good?

Jeremy Gardner 1:52:42
No, that's it texmontana.com Thank you so much for for the Forum. Thank you guys. It's a really fun chat.

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IFH 684: How to Make a Kick-Ass Low-Budget Zombie Film with Eric England

Eric England is an American film director, writer, and producer. He is best known for his work in the horror genre, particularly for his 2013 film “Contracted.” The film follows a young woman who contracts a mysterious sexually transmitted disease that begins to ravage her body in horrifying ways.

In addition to “Contracted,” England has directed several other horror films, including “Madison County” and “Josie.” He has also directed episodes of the television series “Surviving Jack” and “The Rookie.” England’s work often explores themes of isolation, psychological trauma, and bodily horror, and he is known for his stylish visual approach to genre filmmaking.

Alex Ferrari 1:54
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:59
With Eric England from the movie contracted, he is the writer and director. And he takes us through his journey as a filmmaker, how he started out making low budget films and slowly built up from there. And I think it's really important for you know, first time, second time, whatever filmmakers to understand that there is a you know, not for everybody, but the majority of people out there who are making films start out small, they make a you know, a movie for a couple 1000 bucks or possibly even less, and then slowly gradually move up after proving themselves with a small feature, then they move up to a slightly larger one, your first feature shouldn't be, you know, you shouldn't be looking for a movie star and trying to spend, you know a bunch of money and everything. It really should be just like a test. And if for whatever reason, it loses money or it becomes a disaster, you can just learn from that and you haven't burned all those bridges, you haven't, you know, wasted a bunch of people's money because that's a lot of money. That's a house right there. You know what I'm saying? Let's move on to our interview. I'm really excited that Eric came on the show. He's a young filmmaker and is really out there doing what a lot of us want to be doing. So he has a lot of great advice about how you can become a successful filmmaker. Here we go. Okay. Well, I mean, I guess the first thing that I want I usually start out with is just really talking about your background. Where are you from? How did you get into filmmaking and all that. So could you give us just kind of a little bit of background about you?

Eric England 3:25
Yeah, totally. I'm originally from Russellville, Arkansas, which is, you know, really small town in between, like Fayetteville and Little Rock in Arkansas, right smack dab in the middle of Bible belt. And, you know, in terms of originally getting into filmmaking, there was no you know, really, there really was no introduction to film other than, you know, my my dad was a big movie night. And a lot of my family members continue to be, you know, big film fans, like I was exposed to a lot of, you know, especially genre movies when I was younger. My grandmother actually, for some reason, my grandparents have a really big thing with Stephen King like Stephen King novels were always my house. Stephen King movies were really big in my house and that that just kind of, you know, opened the door. It's kind of a gateway drug into other horror movies. Like I remember the first really four or five movies. I can remember seeing when I was a kid were like, Stephen King's It the original night of living dead. Fright Night Lost Boys like a lot of vampire movies near dark. I think my dad was a big vampire film fan. But my dad was 21 when he had me and my mom was 18 So they were kind of kids raising a kid. And so yeah, that kind of kind of allowed me to be exposed to to things I probably shouldn't have been at that age but kind of you know, created this love for the darker side of storytelling that just kind of stuck with me all through, you know, my adolescence and growing up and I became like an avid movie watcher my my dad and I you know, our quality time was always spent like we had movie night every week. So, you know, that kind of really started it. And then when I, when I got ready to graduate high school and get ready to decide what I wanted to do with my life, I was like, you know, I knew I couldn't, I was a horrible student in school, I wanna say horrible, but I was just one of those students where if I if I didn't feel challenged, I just didn't pay attention, you know. And so essentially, I knew, like, if I didn't do something that I wasn't, you know, diehard passionate about, I wasn't gonna have very happy life. So I decided to kind of, you know, take the leap of faith, and I moved to LA when I was 19.

Jason Buff 5:31
Wow. Okay. So what, what was that, like, when you arrived? Was it kind of, you know, what, what was? What it was versus what your expectation was? I was very young to just pick up and move. I mean, 19

Eric England 5:43
Yeah, I mean, I'd never set foot on an airplane, like it was, it was a big culture shock at first. And it took a while to kind of get acclimated. I mean, I, I definitely went through, you know, a couple years of missing home and, and for not necessarily missing home, but just, you know, not feeling like I didn't fit in, especially, which is weird, because LA is kind of a melting pot of cultures and personalities and things like that. So, you know, I think that was really just my own insecurities. Because every everyone kind of fits in out here, you know, everyone's different. So, but essentially, you know, it just took a while, like, it was exciting, because every day when I woke up, I could feel like, okay, opportunity was within grasp, you know, like, when you first moved to LA, you kind of feel like, okay, there's so much happening around you, how do I get involved? And I think that was kind of the daunting part was, how do I get involved? You know, it's like, I knew it was happening. I knew there, you know, it's like, I could go to restaurants and see people that I admired. And I could go grab drinks with filmmakers that I loved. And, you know, sometimes I saw actors and stuff that I wanted to work with. But, you know, I was like, how do I find legitimacy and approach these people? Because, you know, the worst part was, I moved out here to go to school. So, you know, you're almost worse off being a film student than just a filmmaker, you know, so. So it was like I was, I was below a filmmaker as a film student at the time. So, you know, but but at the same time, you kind of can use that to your advantage. You know, it's like, being a film student shows that, you know, you're pursuing it in some some regard. So some people, you know, will lend you a helping hand, so to speak. So, yeah, I just started trying to network and, you know, really pound the pavement as hard as I could and get get, you know, find my way and as much as possible. Yeah, every day, it was just waking up and figuring out how to how to climb the wall, so to speak, and get inside.

Jason Buff 7:29
There was so when you first got there, you said your were you going to school? Or were you just trying to get a job doing like a PA or doing whatever.

Eric England 7:36
When I first moved here, I was going to school. So So yeah, I moved here in like June of 2007. And I started school in July. So yeah, it was it was a really quick transition. I think I was here for maybe three weeks just to kind of get acclimated and just kind of learn, you know, the routes and how to drive and all that stuff. So, you know, I had a little time to kind of pound the pavement. You know, I wasn't looking for a job immediately because I was getting ready to go to school full time. But yeah, it was it was mainly for education first,

Jason Buff 8:08
Where did you go to school?

Eric England 8:10
I went to the LA Film Store in Hollywood.

Jason Buff 8:12
Okay, okay, cool. Yeah. So talk about that a little bit going to what what were some of the key things that you learned in film school that have helped out and maybe some of the things that you learned in film school that didn't really have anything to do with actually working in the film industry?

Eric England 8:28
You know, I'd say it's more of the latter, to be honest with you, I feel I'm not a very big advocate of film school. And that's not to knock Film School at all. I just think, you know, the film business, especially when I was going to school, it was changing so rapidly. I mean, I went to film school in 2007 2008. And we were still learning on film. And we were probably one of the last, you know, classes to really focus on film. And when we weren't shooting on film, we were shooting on mini DV. So like, we weren't even really being, you know, HD was something that was reserved for, like higher level classes and things like that, you know, so it was kind of a weird space, because it's like HD was this holy grail of new technology. Yet, we were still shooting on film, you know, and it's like, it was it was bizarre. So the teachers were still trying to learn things. You know, some of my teachers were film students that have graduated a few years before us who needed jobs. So they came back to work at school, you know, my directing teachers, you know, had agents and they were trying to get jobs, so they would have to step out of class and take phone calls. And, you know, it was just a really more than anything, I would say the best thing about film school was it exposed me to Hollywood, and I tend to have a very objective personality. I never really take things for how they're presented to me. I kind of analyze them. And so I think because of that, I didn't buy everything that I was told right away, and I think that was a good thing because

Alex Ferrari 9:57
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Eric England 10:06
You know, essentially, I learned really quickly that a lot of my films, teachers, you know, were teaching us ways they would do things. And I think that's the worst way to teach film like film, or art in general, it's like, if you're a teacher, you should be nurturing the instinctive creativity that your student has, and not telling them how they should do something, but guiding them to find their own voice. And so I remember shooting, you know, film projects in film school. And almost every single thing, like we had to use the same sets, we had to use the same cameras and all that jazz. And so many of those short films ended up looking almost identical. And it was because like, the teacher was like, oh, you should do this shot, or you should do this, or you should use a dolly or, you know, and it's like, they were just influencing the students in the ways that they would themselves. So, you know, I immediately kind of tried to buck the system a little bit and do things a little differently. And, and, you know, it kind of pushed me to be my own unique voice. And I mean, especially in film school, you know, everyone becomes a, you know, a genius film critic, or, you know, they every film student gets snobby. So, it was nice for me, because I learned to get criticism very early, just because I wanted to stand out. So I think that that prepared me a little bit for when I got out of school and started making movies,

Jason Buff 11:19
You're at film school now that then you graduate, what's your kind of next step after that?

Eric England 11:26
Um, my next step was freaking out. I basically, when I got out of film school, I was like, shit, what do I do next? You know, the cameras that I had, you know, at my disposal were taken away. The equipment I had at my disposal was taken away, the collaboration I had with the other film students was taken away. You know, and, and I didn't have, I didn't have, you know, the money from like, school loans and crap like that, that I had. So it's kind of like, okay, how, you know, I now I have to find a job. But I, you know, I made a very strict promise to myself, and I'm kind of stubborn this way. But I was, like, you know, I didn't want to go work at Starbucks, I didn't want to go work at Blockbuster, or something like that. So, you know, I was, like, if I'm gonna live in LA, like, I need to be focused on making movies. So what I did was, I went back to my hometown, and for a few months, and worked at the nuclear power plant there, which is kind of a dangerous job. So it pays you a lot of money really fast. And so I, I use that money to come back out to LA and kind of live on for a while, while I was trying to make my first movie. You know, so it was nice, it's like, I was able to kind of make a lot of money really quickly, and then, you know, move, move back out to LA, and essentially pay all my rent and stuff in advance. So I didn't, I didn't really have to worry about a job. And I could focus on writing and applying to direct things and stuff like that. The the worst part about that was, you know, I was getting rejected day, you know, day in and day out from people because I didn't really have a great, you know, resume, I only had film students shorts on my, on my reel. And, you know, so I realized, like, Okay, I need to, I need to generate my own material. So I wrote tons of scripts, I wrote probably like five screenplays in a year. And, and just started, you know, hustling and trying to meet people. And eventually, that led me to, you know, meeting some producers and trying to get a movie financed, and it fell through and, and that was probably the best thing that ever happened to me was kind of that, that that ticking clock mentality that I had, which was like, Okay, I have enough money to last me X amount of months or a year or whatever. And so, it's like, I need to do something in this time. And by you know, I graduated in 2008. And by November of 2009, I had written and directed and produced and self financed and did basically everything on my first feature film, which was called the hostile encounter. And I use that as kind of like, just kind of like a, you know, a calling card, like, hey, look, I you know, I'm going to invest in myself and, and kind of show people that I can, I can, you know, make a film and ironically, we never finished that movie. You know, I kind of put it off to the side because it was my own money. It was my own investment. So I didn't have to repay anyone. But we put it off to the side because I ultimately ended up getting an offer, you know, or proposition to direct my my first real feature film Madison County, which actually got released and did pretty well. But um, but yeah, it was it was all because of hostile encounter, because I had invested in myself and and proven that I could make a make a movie and, you know, one of my buddies was like, hey, you know, if I could get some, some more money, like, would you want to make something that we could, you know, potentially try to, you know, make something on a bigger scale and that turned into Madison County.

Jason Buff 14:49
So your friend was more of a producer who was looking for a writer and director in that case,

Eric England 14:54
Actually, he was my my director of photography on hostile encounters name was Daniel Dunn and we had I met in film school. And at the time, when I directed hostile encounter, I was 21 years old. And when I made Madison County I was 22. So, um, so essentially on on hostile encounter, he graduated film school the same time I did, and he bought a bunch of equipment to kind of, you know, start renting out and shooting music videos and things like that. And I told him, I said, Look, I'll be your first client, I'll, you know, rent your equipment from you, I want to shoot my first movie, and I was like, you can come shoot it for me. So he said, great. So we have like a five person crew. I, you know, we road trip down to Arkansas, and we started shooting the movie in Arkansas and worked our way back to California. And we shot the opening of the film in California. So we shot the movie in like five different states, it was kind of a roadtrip movie. And yeah, you know, it was it was just a fun experience. And I think it kind of, you know, got the juices flowing for everyone to say, hey, what else can we do? And that excitement is, you know, infectious, like, once you get that bug, you know, it's kind of hard to shake. So Daniel immediately, it was like, you know, he watched the cut that I edited together with my editor. And he was like, really astounded by what, what, you know, what the film had become? Because I mean, you know, he was on set every day, we only shot for like, five days. But you know, he was like, wow, that little road trip that we did in five days with my camera. He's like, you turned into like a pretty competent little movie. And he's like, and we had nothing. So he was like, you know, if you if I could get like some money, would you want to try and make something a little bigger? I was like, Absolutely, if you can do it, I'll start right away. And so he knew that I had the screenplay for Madison County, because I had been talking about it and trying to get it financed and everything. So he was like, what about that movie? And I was like, absolutely. So we, we instantly started working on that and kind of put hostile encounters aside.

Jason Buff 16:44
So talk to me a little as much as you can about putting together okay, first of all hospital encounter, what are we talking about in terms of just budget? And who was your crew? And how did? How did you put all that together? I mean, even though you're saying it was kind of, you know, just like you got in the car, and you were driving, but there does have to be a certain amount of organizing to that.

Eric England 17:05
Yeah. 100% I mean, it was honestly, this the simplest organization possible, because at the time, I knew it was going to be an experiment. And that's how I wanted to treat it was an experiment. So the budget total, I gave myself $5,000. So I said, I'm going to spend $5,000 on this movie. And we only ended up spending 3500. So the budget was 3500. And, you know, most of that went to paying Daniel for his equipment and his services, and then gas money to drive down to Arkansas and back. And then, you know, whatever, whatever meals, I had to feed everyone and things like that. So, you know,

Jason Buff 17:41
Who was who was your crew? Was it just the were you he was shooting it, right?

Eric England 17:46
He was shooting it? Well, actually, it's a found footage movie kind of so. So the main character, the main character was actually filming himself for a lot of movie. And so, you know, I wrote it around a certain actor who was ace Moraira, who ended up starring and producing Madison County with us. So, so my crew was myself, Daniel, Nick Bell, and Jared, who was a good friend of mine, who helped us produce a kind of a Swiss Army Knife pa named just Jordan Mears, who helped out and then and then we had a wardrobe girl who was my girlfriend at the time and, and her family helped out my family helped out because we shot in my hometown. So it like the crew was literally like five people. But you know, we I strategically shot it in my hometown, knowing that I could get vehicles for free and houses for free and, you know, whatever resources that I needed, so we didn't spend any money on props, we didn't spend any money, like we went into, you know, locations and shot for free, while people were actually, you know, eating in the restaurants and things like that. So it, you know, stretch $1

Jason Buff 18:50
Was there any thought about you know, what you were going to do with it? Or was it just purely like, Oh, we're just going to do this for fun, we're not gonna we're just gonna do exactly what we want to and not worry about the commercial side of stuff. I mean, it was the idea. I mean,

Eric England 19:03
I think at the time, you know, we had never sold a movie. So we didn't know what the commercial side was, you know, like, we shot this kind of hoping it was going to be, you know, The Blair Witch Project are paranoid, right? This is actually before paranormal activity even came out? I think so. So we were shooting a found footage movie, which was really, really ahead of the curve at the time. So, you know, we kind of just wanted to do, just just experiment and say, Okay, let's make a movie. You know, we knew Blair which was popular, we knew Paranal activity was kind of on the rise, but it hadn't come out yet. And so, so we were like, Okay, let's go make you know, our own movie and we'll try and sell it and it was kind of just like, we knew we needed to make something that was competent. And then once we knew we had something competent, then we could figure out the what we did right and what we did wrong. So you know, it was a great learning process because I actually ended up once we got to finish cut. You know, I never went into sound design or anything like that. So we never finished the sound on the movie.

Alex Ferrari 20:00
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Eric England 20:09
But I sent the rough cut around to some companies. And, you know, it was funny because looking back on it, like I cringe because, you know, I sent it to some reputable people, and I'm sure some of them I've even interacted with now. But you know, at the time, I was just so excited to say, hey, look, I made a movie that I wanted anyone and everyone to see it, even if they hated it, I just wanted to learn. So it was kind of like, just, you know, throwing mud at the wall, seeing what's stuck. And so, so yeah, you know, we weren't, I mean, the goal was to sell it. But, you know, thankfully, I knew that I had made the investment. So you know, what, whatever financial responsibility there was, it was all on me.

Jason Buff 20:48
Right! Yeah. And that's a big thing that we we always stress, you know, or, you know, when it comes to making a film, it's good to just get out, and especially with all the cameras that are available now. I mean, it's ridiculous, that people just get out and just start shooting, you know, don't look for making, you know, a big movie, first, just get out and shoot as much as you possibly can, and don't, you know, just make all the mistakes before, you know, have everything on the line and have a whole full, you know, film crew around you and, you know, make a bunch of mistakes, then do all the mistakes, you know, cheaply. First, you know,

Eric England 21:24
Yeah, absolutely. It's funny, I, you know, I came from the school of like, you know, I like Eli Roth was a big inspiration, you know, for when I first started out, and I knew Cabin Fever was made for like, a million dollars, and I knew Reservoir Dogs was made for like, a million dollars. So like, and saw was coming out around, you know, a little before, then, and so, you know, I kept saying, like, alright, I wanted to make my first movie for like, a million dollars and do it legitimately and make it the right way. But then there was the other side of me that was like, you know, I'd read Rebel Without a crew and Robert Rodriguez. And so it was like, there was part of me that really wanted to kind of wait for that magic experience of like, oh, I wrote a great script. And it attracted some investors. And, you know, next thing, you know, I'm on the set of legitimate feature film when I'm directing. But I also knew that, you know, no one was going to give me that opportunity. And I didn't know if my writing was good. And I just, I just didn't know. So it was like, the only thing I knew how to do was do it on my own. So it was like, I kind of had no other choice. And I was very stubborn in that regard. And that stubbornness is thankfully carried me along way.

Jason Buff 22:25
Yeah, and things have changed a lot, you know, with the technology. I mean, it used to be back and, you know, I'm kind of in a different generation. So, you know, I was making, you know, independent films back in the 90s, with, like, these people who were shooting on 16 millimeter and 35 millimeter, and it was like, I mean, you couldn't do anything for, you know, I mean, you couldn't even think about making a film for, you know, less than $100,000 easily just like buying the film stock, you know, yeah, so, you know, and nowadays, it's just so easy to pop a lens, you know, even get a DSLR or something and just get out and shoot, you know, totally, yeah. Um, let me let's move on to Madison County now what what was the can you talk about how that came together and give people just a little bit of an idea of, you know, what kind of budget range you moved up to how things were different from working on the hostile encounter, and just a little bit of insight into the filmmaking process for that,

Eric England 23:24
Totally, I had written the script, based on some ideas I'd had for a while, I had actually written it before hostile encounter, I think hostile encounter was actually like my sixth or seventh screenplay that I'd written. And Madison County was actually a second in the grand scheme of things. So I had had Madison County kind of sitting around. And then when Daniel approached me about it, I actually didn't want to do Madison County, because I actually wanted a bigger budget, I wanted around $150,000 to make it and, and we ended up making the film for around like, 70,000, I think so I had to tailor the script down a little bit, I went through several several rewrites, we, you know, different investors came in at different times before Daniel, so the script had gone through several several versions, and, you know, things have changed and things had come up and gone away. So, you know, it was a great experience, because I almost went through my own, you know, kind of vacuum development process because like, I, you know, I was from the school or the train of thought of like, okay, I write a script, I don't make a movie, you know, and I wasn't really concerned about like, development or anything like that. So, you know, when I wrote the script, I was like, great, this is my movie, and you know, and I was ready to shoot it. And, you know, I had some investors approached me, and they read the script, and they knew nothing about filmmaking, but they, you know, they obviously watched movies, so they were like, I think you should change this or that and, you know, so I kind of, you know, I'm actually really thankful for that process. Because, like, you know, you can actually learn a lot from people who watch a lot of movies and aren't necessarily filmmakers because they're going to tell you what bumps you know, not ever No one knows how to read a screenplay. Not everyone knows how to visualize something in their head. But I think each and every person that read the script that potentially was bringing money to the table kind of brought something to the film that it leads me to better than my initial draft, you know, I'm still not, you know, super happy with what I wrote on the on the page. But, you know, I was young, so but it was much better than the first draft. I mean, I'd probably cry if I read the first draft now. So but, so So Daniel, Daniel said he could get like, honestly, like, 50 70,000. And, you know, but but the idea was, you know, he was like, we can't lose this money. This is my my parents money. So his parents were car dealers, and I think they've like taken out a loan for us or something like that. And so, so essentially, what happened was, we went and took the first scene of the movie, Ace murder, or the star producer, the film. Or one of the producers, he suggested, I basically, I wanted to go shoot a scene, I wanted to shoot something just for fun, just to kind of, you know, sharpen my tools, because the last thing I shot since then was hostile encounter, which was a found footage movie. So I wanted to kind of prepare myself to shoot a traditional narrative and get acclimated again, with kind of the camera and stuff like that. So in that format of storytelling, so ace actually suggested that we shoot a scene from the movie to kind of use as a promotional tool for the film. And so we went about an hour outside of LA and shot a little scene from the movie that was essentially the opening of the film kind of tailored for that environment. And, and we released it online, a couple months later, and all of the new sites and blogs picked it up. And we actually had foreign distributors contact us based off of the trailer. And they reached out to us and they said, Hey, we really like this, we'd like to make you an offer. And so basically, people were offering us money for this, you know, for this film that they hadn't even seen yet, that actually didn't even exist at this point, because this was just a fake trailer that we shot or a fake scene that we shot, you know, for, like, less than $100, I think was like, 50 bucks we spent on it, or something like that, like $95. So, um, so, you know, we use that money as almost like a verbal commitment to say, okay, great. We can, you know, we know, we can at least make this much money. Like, if these people were the only people to ever buy the movie, then we know, we can at least make that much money back. And then, you know, we were just thinking in terms of like, you know, punk rock garage band style, we're like, if we have to, we'll, we'll go door to door selling DVDs as movie ourselves to make no money back. So we kind of just, you know, reverse engineered and said, Okay, great. This is, you know, as safe as we can make this investment and, you know, started casting the movie in a way we went.

Jason Buff 27:48
Now, the people that were you said foreign distributors were interested or Yeah. Okay. Now what, what sort of things? I mean, first of all, where were they just like, overall global foreign distributors? Or were they like specific to they will say your

Eric England 28:05
It was like, it was like Germany. And I want to say a couple others actually reached out, but I mean, it was It wasn't exclusive to foreign, like, I think a couple sales agents, and maybe a couple of us distributors reached out. But yeah, essentially, we just had interest in sales, Germany, I think Germany and maybe one other country, were the only ones to actually offer up like a legitimate number and say, hey, we'll pay you this much. Before ever even seeing the film. But, um, but yeah, so we had interest in specific people who are actually willing to cut a check. And then people, you know, who were interested in representing the movie, and, you know, and essentially, you know, we got to a point where people were like, hey, we want to see the whole film and we were like, Okay, great. Well, well, we'll get back to you in a few months, you know? Yeah, that's

Jason Buff 28:46
Yeah, that's gonna be a good feeling. You know? Yeah. Yeah, it was it was exciting. Now, is that fake trailers still available somewhere?

Eric England 28:55
Yeah, absolutely.

Jason Buff 28:57
I'll ask you for a link. I'll put that in the show notes because I'd really be interested to just take a look at that. Yeah. So talk to me about the process like the difference between making Madison County versus hostile encounter and you know what, like, yeah, just details like what kind of camera you guys were using how you work with actors what the different I mean, I assume you're working with like a full on, you know, grip grip crew and you know, it was more of a professional like film set right.

Eric England 29:30
I mean, you'd want to think that you know, we we essentially had, you know, we had like soccer dads is our grip team and stuff like that, you know, we shot we shot on the we shot on the red, which was a you know, a major upgrade from what we shot hostile encounter on.

Alex Ferrari 29:51
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Eric England 30:00
So, you know, I was working with a new camera system I was not familiar with which, you know, since I was directing wasn't as big of a deal. But, you know, I was working with a professional director of photography who had done other things before. You know, so I was the youngest person on set, essentially, you know, and I was probably the most inexperienced, and, you know, and I went from managing a crew of like, five people to managing a crew of like, 25 people and, and, and a cast of like, five to seven or eight people a day, you know, so it was kind of a kind of a headfirst, you know, jump into the pool, so to speak, because, you know, I, you know, I had never done anything of that size. Like, I remember seeing the grip trucks pull up on the first day of filming, or, you know, first first day of pre production or whatever. And I was like, Whoa, you know, like, this. Is this legit, like, the biggest movie set I had been on? Like, if

Jason Buff 30:54
Somebody's making a movie around.

Eric England 30:55
Yeah, exactly. Like, this was the biggest set I'd ever been on. And the movie started shooting it. So, you know, it was it was very much an eye opening experience. And, you know, but I looking back on it, I wouldn't have traded it for anything, because it really prepared me for the do's and don'ts and, you know, kind of forced me to get get my shit together. Because, you know, I was totally, you know, I was really prepared. Like, I took my job very seriously. And I stress day in day out, I think, I think by the time we actually start rolling cameras, like I had lost like, 70 pounds, but but like, you know, it was, um, it was, you know, a really serious commitment. I took it really seriously. I was, you know, we were extremely underprepared. And you can't What? No, I'm sorry. My girlfriend's walking through. And she was like, he can't see me again. But, um, so. So, you know, it was a really big undertaking. And, you know, I was totally unprepared or I was prepared. But I think we as a crew and producers, and I think we were really underprepared in terms of like, what we do what we thought we were getting ourselves into, like, we had tons of locations, tons of actors, tons of moving parts. So it was just a really big undertaking that I think, you know, we we underestimated, but we're, you know, thankfully, we had that willingness to take on a challenge. And I think that's a lot of what filmmaking, is it just the ignorance to not be told, No, you know,

Jason Buff 32:23
What, now looking back, what are some of the things, you know, mistakes that maybe you made early on that you, you know, corrected? Or, you know, learned in your next features?

Eric England 32:32
I just sent you that promotional trailer, by the way. Okay, perfect. What was that question? Sorry?

Jason Buff 32:37
Well, I mean, what are you said, it was a bit overwhelming, you know, you were prepared. But it was still like, you know, there was somewhat of a learning curve, can you talk about, like, for people who might be going into their first big budget or, you know, higher budget than just like a little, you know, you know, backyard kind of film going up a step from that what, what sort of things they need to do to be prepared for that? What did you do as a director mentally to be able to do that? And what, what sort of things were you doing every day? And looking back kind of what what mistakes, what would you have done differently?

Eric England 33:13
Well, I mean, you know, to be honest, Madison County was still very much a backyard film. It was,

Jason Buff 33:19
You know what I mean? Yeah, for sure. Compared to the other one.

Eric England 33:22
Yeah, totally. Um, well, I mean, what I did mentally was I watched a lot of films. And I think that was ultimately, my downfall was, I got locked into a specific vision based on movies that I knew had worked, I became really paranoid about how people would perceive my film. So I didn't want to mess it up. And I think that was, you know, like I said, my biggest downfall. So I watched a lot of movies that had a similar aesthetic, that have used similar ideas and things like that. So you know, I almost tried to carve and copy those, but do it my own way. And I looking back, I wish I would have just done what I wanted. Because, you know, I was imitating them in the hopes that I would have success like them, essentially. And I think that was a, you know, the wrong choice. But because of that, I was really prepared. Like I, you know, I knew exactly how I wanted to shoot it. I knew, you know, I knew how to execute it. I just think the sights I had set my execution at were lower than what they should have been, I guess, the best way to put it. So it's like, I achieved what I set out to do. I just didn't, I didn't set my achievement bar, the right level. And so you know, but to a degree, it's like, there was a victory in that because it proved to me that I could do what I set out to do, and then I could I could pull off what I said I could pull off, you know, and so, you know, tons of research, tons of rehearsal, tons of, you know, getting to know my cast and crew and just, you know, learning to be a leader kind of, by default, you know, it's like like I said, I'd never been in control that many people so I naturally just kind of had to learn how to take the reins. We didn't have it. True first ad so I was running the set, you know, and I was scheduling the film and, you know, everything, essentially, the responsibilities fell heavily on me being a director, but not only a director, I was also one of the producers. So, you know, we were some young producers that had never made a movie of this sighs before. So we were all learning as we were filming. So, you know, it's really hard to say what we did right and what we did wrong, because we were basically just surviving. I felt like the whole time we were kind of like, drowning, but keeping our head above water.

Jason Buff 35:32
Yeah, that sounds you know, familiar. I mean, so many other directors that I've talked to have really, you know, even at, you know, much higher levels. It's always kind of chaotic, you know? Yeah, absolutely. So talk about from what what ended up in Did you ended up ended up like having the distribution and things that you were looking for at the end of that, did you make the deals? I mean, talk about what happened to the film after you made it?

Eric England 35:59
Yeah. So after we made it, we like I said, we reached out to a lot of those same people who had reached out to us and we started cutting a trailer immediately, we got very fortunate, and were able to get one of the best trailer editors in Hollywood to kind of cut a trailer for us, you know, as a huge favor to one of the people on our film. So we had a great trailer, and we started shopping it around. And, you know, we made a lot of first time mistake, we show people the movie way before it was ready. We submitted to festivals that were way out of our league. But ultimately, we got the film into screamfest, which is, you know, where paranormal activity was discovered. And, you know, we had distributors contact us from there. And, you know, I was able to get a manager, which, which was helpful in terms of getting the film out about, but yeah, we kind of did took a similar approach to what we did with a hostile encounter. And we just kind of showed it to anyone that was willing to watch it, and, you know, try to learn from it. But the best thing that ever happened was, you know, we didn't, we didn't use a domestic sales rep, to sell the movie, because we really wanted to kind of go through that experience on our own, and, and kind of learn to look over our own contracts and see what would happen and see where we would succeed and fail and things like that. So once again, we took a very, you know, dive in headfirst type of approach to the whole process.

Jason Buff 37:24
Was there any kind of idea about building social media that still kind of before social media or social, you know, building a social, like having Facebook pages and stuff like that? That was kind of before that, right?

Eric England 37:40
I'm not really I mean, it was 2011. So I mean, okay, yeah, yeah. So it was around that time, but um, you know, the best thing that I think we had to our to our, you know, availability was ace Marrero, who, you know, was an actor, so he was used to promoting himself. And you know, as a young actor in Hollywood, like, you kind of have to be your biggest PR person and biggest cheerleader and champion. So Eastwood really taught us to do that, for the film. So, you know, we, we had a huge, huge fan base. For the movie before the movie was even finished. Like we had people buying T shirts from us, we had people buying posters. So we almost tried to turn it into an event, you know, just hey, come be part of this experience with us, like we're learning, like, we took a very like people's filmmaker mentality, because you know, and that's something that I try to continue now is like, I, I like, for my experiences to be kind of an open book and let people know, like, Hey, this is reality of it. And we kind of did that with Madison County, because because we shot in my home state of Arkansas, it was very much a, you know, a family type of environment. And, you know, we tried to we were on the local news, and we tried to keep everyone involved and make it just a fun experience for everyone. And that kind of translated into the distribution and people talking about it and sharing things. So social media was probably one of the biggest advocates we had in our corner.

Jason Buff 39:05
Okay, yeah, I mean, because that's one of the things we always, you know, talk about is how to, you know, this idea that you're going to make your film and go to a film festival, and all of a sudden, everybody will know about your film, it's like, you know, is, you're going to run into problems with that, because it's, it's much easier to start building up a following as you're making your film and even showing kind of behind the scenes and what's going on, so that once your film is done, you've already kind of built up that anticipation.

Eric England 39:34
Yeah. 100% I'm actually not a massive, massive fan, especially in the genre world of North American film festivals, because it's at least on the like the top tier side in like South by Southwest and things like that, because it's such a incestuous and fraternal type mentality, you know, they bring back a lot of filmmakers, films, who've had movies there in the past and things like that.

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Eric England 40:09
So, you know, like contracted, for instance, you know, contract, it was one of the most successful films of that year. And we didn't play one major festival here in America, you know, it was, it was because like, people didn't know who or who or, you know, who I was, they didn't know who our stars were, and things like that. And it's like, festivals used to be about finding and discovering new talent, but now it's really about attracting big stars and bringing back people that they enjoy drinking with at the festival, you know, previous years. So it's not really as much about how good your movie is, as much as it is about how well the the jury or the, you know, the programmers like your movie. So you know it, they become kind of a gatekeeper in a way and I don't like that mentality. So I'm actually a big fan of, you know, using the internet using the audience like I don't, I no longer worry about what festivals will think about my films, or what critics will think about my films, like I make movies for audiences now. Because it's like the ultimately those are the people who have to pay to see your movie. And those are the people who are going to keep you in business and keep food on your table. But also, those are the people who are going to be with you through through the thick and thin of it, like if you support them, they're going to support you. And it's like, I want to give them good material. Because ultimately, no offense, you know, there are tons of critics that I love, but it's like critics ultimately see my movies for free. So they're just judging it based on the artistic merit. And that's to happen, and that's fine. But, you know, at the end of the day, I have to make movies and continue making movies if I want to live. So you know, my job is to please the people who are ultimately supporting me, you know?

Jason Buff 41:39
So, I mean, what is your main way of, you know, connecting with an audience on social media? Do you have kind of a plan? I mean, are you just like, getting on Twitter and Facebook? Or what? What does that? What does that look like? Yeah,

Eric England 41:53
I mean, it's a lot of it's through Twitter, and Facebook, and things like that, like I, I'm a big fan of interacting with my audience, like when contract came out, you know, the reviews were extremely polarizing people either love the film, or they hated it. And it's funny, because people who hated the movie still talked about it. And, and because of that, the word of mouth was great. And, you know, so So I would go on Twitter, and I would just talk to people who were talking about the movie, and some of the biggest supporters I have now, or people who ultimately were talking shit about my movie when it first came out, you know. And, and, and, you know, and it's fine, because like, you know, living in Hollywood, like I have tons of filmmaker friends that I don't necessarily love all their movies, but I don't judge them based on what their movies are, like, I judge them based on who they are as people, you know. And for me, like, that's ultimately what I like. And I think I've been kind of in tune with that since the very beginning. Because even even as a young filmmaker, before I ever even touch the camera, for the first time, I was watching behind the scenes on DVDs and things like that, because I wanted to know who these filmmakers were. And sometimes I wouldn't really like a movie, and but I would watch the behind the scenes, or I would listen to the commentary. And I would fall in love with the filmmaker because of their passion and their enthusiasm. And it would make me respect the movie that much more. So it's like, I am a firm believer in you know, you can judge the art based on its own merit. And that's totally fine. Like, that's what art is about. But I do believe that art, in general is a bigger medium. And it's not just about what it is. It's about the stories behind it. It's about the people who make it and everything that goes into it. It's not just this one, you know, nebulous thing.

Jason Buff 43:28
Right! You guys film like behind the scenes footage and stuff like that to be released.

Eric England 43:34
Totally. Yeah, I tried to do that on every film. Some movies, we've had more footage and others like on get the girl I think we had a guy there my latest, don't get the girl, I think we had a guy there like, you know, almost every day and then uncontracted We didn't have the money to do it. So we basically just had, you know, my producer, Matt Mercer was doing it whenever he could. And it's funny because Matt Mercer actually, you know, he was an actor and Madison County, and he filmed some little behind the scenes stuff that I think is on YouTube now. But, you know, he did his own little behind the scenes documentary, just as an actor from his perspective. So it's always cool, especially now with cell phones and cameras, so accessible, it's like, actors can kind of make their own little documentaries and things like that about their experiences on set. And, you know, the more I make movies, the more I'm going to try and do my own kind of director perspective. And, you know, hopefully, one day it'll get as detailed as, you know, maybe someone following me around with the camera, because, you know, that's the type of stuff that I really enjoyed as a young filmmaker. And, you know, I wanted to see as much as possible is like, how, how the life is of a working filmmaker from day to day, and that's, you know, that's a fascinating lifestyle, because it's so up and down. And there's so many challenges and I think as a young filmmaker, the best thing you can do is be prepared for it.

Jason Buff 44:48
Alright, I'm gonna put you on the spot here for a second. Yeah, what what would you say? Is because I'm totally in agreement with you about like commentaries and stuff like that. What is What are you like your favorite DVD? commentaries that you've ever heard.

Eric England 45:03
I don't know if I have too many, like commentaries,

Jason Buff 45:06
Or behind the scenes or whatever.

Eric England 45:08
Yeah, behind the scenes. I have a ton. I actually really really like the four hour documentary on Rob, Zombie's Halloween Have you ever seen that?

Jason Buff 45:17
No, I had that's one of the few

Eric England 45:19
Yeah, it's It's incredible because and this isn't necessarily based on like, I don't know, I don't absolutely love that movie. But I love how in depth the documentary is like it literally starts from him in pre production like it shows him doing camera tests and shows him doing acting, you know, auditions, it shows him like, it shows the wardrobe person bringing him different options, and him doing sketches and location scouts, all the way up until like the last day of filming. And it's literally for like four and a half hours long. And, and it's like just one of the most immersive you know, detailed raw experiences I've ever seen, captured, you know, in a behind the scenes, and I'm trying to think of some other good ones. There's a few that stand out really heavily. That's always kind of one of my big go twos, just because of how thorough it is. I really enjoyed you know, Eli ROS hostile he did a pretty detailed one on hostile and cabin fever. I'm trying to think, Gosh, I'd have to go through and like look at my DVD collection. But you know, whenever someone asks me about it, usually Rob Zombie's Halloween Oh, Devil's rejects is one for Devil's rejects was really good to have you seen that one?

Jason Buff 46:34
No, I've seen the movie. I haven't seen the behind the scenes.

Eric England 46:37
Yeah, it's like a two two hour documentary on the making of Devil's rejects. And, you know, it's once again, it's everything from like table reads to you know, I think even all the way into editing. So, you know, for me, it's like, as much as you can get, you know, in the in the nitty gritty process of it all. That's, that's the stuff that excites me. Right.

Jason Buff 47:01
Have you seen lost in La Mancha?

Eric England 47:03
Yes, I love it.

Jason Buff 47:06
I did an interview the other day with a producer. And he was like, you know, I don't get that documentary. Because, you know, you see all the stuff that goes wrong on that set that goes wrong on every set. Like that's every film, you know, yeah. Yeah. It's like, just get used to everything going wrong. And you know, he's like, I don't know why the film never got made, because that that wouldn't have kept anybody from, you know, stopping anyway. Moving along. So after Madison County, what happened from there? Let's follow the story.

Eric England 47:36
After Madison County within, within you, we shot the movie in October 2010 or September to October 2010. By March 2011. We had our trailer released and we had our trailer cut probably before the end of the year 2010. So we started showing early cuts of the trailer almost immediately. And so we had people asking us what are you doing next? Are you doing a sequel to Madison County and this was before the movie was even finished. So people were already considering it a success. Which was nice and very presumptuous. But, but very premature, but um, you know, people were like, hey, what do you want to do next. And I knew immediately I didn't want to do another like straightforward horror movie, kind of like Madison County. So I started writing this screenplay called roadside, and we actually started shooting, we, you know, we finished Madison County shooting wise, October 2010. And March 2011, we were flying to Virginia to shoot roadside. So, you know, we found private investors again, you know, who wanted to get into the movie business. And, you know, we convinced them to give us a financing based on, you know, all the news articles and all the press and success that we had had with Madison County, we showed him we said look like we already had people offering to buy the movie. And, you know, it's like, we're pretty confident that we're going to at least make our money back if not see a decent profit on Madison County. So we kind of parlayed that into roadside and roadside was probably the messiest production in my life. Because, you know, we were just so on cloud nine for Madison County that I think we really underestimated the process of roadside because it was essentially, you know, a very contained Hitchcockian thriller, and, you know, we shot the movie entirely at nighttime, where Madison County was entirely a day like we just wanted to do something really, really different. And, you know, we kind of didn't realize that we were still learning and we kind of had this mentality of like, Oh, we've done this before, so we weren't prepared for the new challenges that lay in front of us and that was the first time you know, it clicked to me. I'm like, just going out to make a movie. It's it's brand new every time you do it, you know so, so that production was a nightmare we were under scheduled under understaffed under Finance. So

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Eric England 50:10
It was just a big, big hurdle. It was the worst shoot in my life. I still, you know, I probably lost hair on that shoot. But, you know, it was just the biggest pain in the ass. And I remember flying home, just relieved that it was over and nervous as hell that we didn't make a good movie. And, and, you know, thankfully, when we got into the editing room, like, you know, we had most of the pieces that we needed, like I didn't, I didn't get to direct the movie the way I wanted to. And I regret that immensely. But, but I think it was one of those things where it's like, there's really not much I can do once again, even more. So like this was another one just struggling to keep our head above water. But it was it was worse because we were just underprepared. You know, like we kind of were like, Okay, we did really well, in Madison County, we had, you know, 20 locations, we had 30 characters. And with roadside, we're going to have three locations and five characters, we this is going to be a walk in the park and it absolutely wasn't, you know, so it was just kind of, you know, we were defeated before we went in, but thankfully, we still pull out a very, very competent film.

Jason Buff 51:15
Now, you had said something about doing that with I mean, getting starting to shoot that before Madison County it even really gone into distribution, right?

Eric England 51:25
Yeah, Madison County actually hadn't even finished post production. So our editor was actually still working on editing Madison County while we're filming roadside.

Jason Buff 51:34
So did it end up having the success that you thought it was gonna have?

Eric England 51:38
Did Madison County? Yeah, I don't think I don't think it had, I think it had a better success than than what it should have. And I think I don't think it reached our expectations. But our expectations were extremely high. But I mean, we, you know, we, you know, my first movie right out of the gate premiered at the Chinese Theatre, at one of the biggest genre festivals in North America, actually the biggest genre festival in North America. And, and, you know, and I was in there with, like, you know, Ty West had a movie there that year. And, you know, it was just a huge, huge turnout, we were the only movie to sell out. They gave us an encore screening, we got distribution, the movie came out in May of 2012. And it was, it was decently received. Like, it didn't it didn't, you know, critics didn't, you know, you know, praise it, and they didn't hate it, it was just very middle of the road. But um, you know, but I think the movie ended up having a success of its own, which was, you know, good enough for us like it was our first foot in the door.

Jason Buff 52:40
Right! The distribution. So I get a lot into the nuts and bolts. So yeah. The distribution deal that you made was that what what kind of a contract was that? Or mean? Just what was that for? Like, for World distribution? Was it for DVDs? How did that all come together? Was there any sort of like, talk of video on demand, or, you know, things like iTunes and Vudu and stuff like that? Or just to give us a little bit of a inside look into that part?

Eric England 53:13
Yeah, for sure. It was, it was a pretty straightforward contract, like we had people approached us about doing a limited theatrical run. But their minimum guarantees, which are the money they're going to pay for the movie upfront, weren't as high. So we ended up going with a company that had a little bit of a bigger reputation than some of the others and you know, had movies that we had seen on shelves and Walmart and things like that. So we took that deal. It was a it was a straight to DVD contract. So the movie went into red box and things like that. The company wasn't really a VOD focused company, they this was still like, the last year that physical media was still pretty relevant. But, but, you know, so the movie, went to Walmart and got released on DVD and actually made most of its money on DVD, if I remember correctly, but, um, but yeah, so I mean, the contract is pretty straightforward. Nothing, nothing fancy in terms of promotion, or release or anything like that. It was it was very standard, and we got the movie on shelves, and we got a really solid amount of exposure into the marketplace. So, you know, we were happy with that. We were happy that people could go to stores and buy our movie and that, you know, that that kind of gave us a pretty good chunk of legitimacy.

Jason Buff 54:29
So who owns the movie, though? That's the question. I always have. Like, if you the distribution company has the right to distribute it for for how long? I want to say it's like 15 years. Okay. And then after that you retain the owner, like the producers retain the ownership.

Eric England 54:45
Yeah, the producer retains the ownership. I actually own the property so I can do sequels and stuff. No one else can do sequels, or remake or anything like that. But that one movie is owned by the producer and the distributor owns the rights to You exploited for Yeah, I believe up to like 15 years.

Jason Buff 55:03
So you get to retain the rights because you have the copyright from the script, or how's that? How do you,

Eric England 55:09
I basically put it into my deal like because it was such a low budget film, and I literally took no money like not not just like, oh, a couple pennies here and there, like I literally took nothing. So I basically was like, Look, you know, if we're going to make this movie, I want to own the quote unquote, franchise potential of it. So like, if someone wants to make a sequel, I'll get paid for that one. You know, so, so that that was kind of the idea was like, if someone ever wants to come along and remake it, or do a sequel or something like that, like, I will, I will own that because I created the first one. But the producer actually owns that that particular film. So, you know, he, if he wants to rerelease it after 15 years, or if he wants to license it to someone else, or, you know, someone comes along and they're like, we want to, you know, do a retro screening or something like that, like they have to go to him.

Jason Buff 55:59
Okay. So you can can you do action figures? Yeah. Okay. That's the big one. You know, just learn from George Lucas. Always, always keep the action figure rights. Yeah, totally. So Okay, moving on from there, from roadside when the next film was contracted? Or was there something between there? I was contracted? Yeah. Okay. So that's, I want to focus on that for a bit. Can you talk about how that came about? And, you know, where the screenplay came from? How producers got involved, just how it all kind of comes together?

Eric England 56:35
Totally. Yeah, it was, you know, I was kind of frustrated with the whole business side of everything, because like, with Madison County, the movie was exploited. It's kind of like a slasher movie. And, you know, the, the idea of the film wasn't really to do it as a slasher movie, like, I tried to do something that was a little different. And so you know, but they kept focusing on the serial killer in the movie, because it was kind of this iconic imagery that they were able to mass exploit and just grab people's attention, which I you know, I knew nothing about how they marketed films in that way. So it was a very eye opening and learning experience. And then when we went to do roadside roadsides, this very tense, story driven character movie, and there was no, you know, iconic imagery in the film, they could really sell the movie, no serial killer, no, you know, nothing for them to exploit essentially no famous actors. So we were having trouble selling roadside, because everyone was like, Look, we like your movie, but we don't know how to sell it. And so I'm fed up with that. I was like, okay, you know, what I really, I really want to do a movie that is just totally hits the point for the market, maybe this will get into a festival because like, up until that point, you know, we got rejected from almost every festival with the first two movies. And so I was like, you know, I'm going to really aim high for festivals and markets and just try to do something really, really different again, but something that felt more in line with the stuff that I saw having success in the genre. And, and, and so and also, something is really important to point out is like with Madison county of roadside, I was making movies because I could, you know, like people were saying, Hey, we have money, what do you what do you want to make that works in this world. And I wasn't telling stories that I necessarily felt needed to be told. So like, we you know, we shot at my grandpa's farm for Madison County, because I had an idea that based around his farm, and then with roadside, you know, I had an idea because I knew we could shoot the movie because we could get a car and we could do this. So it was like, kind of like what can we make with what we have, you know, I'm saying and so with, with contract it, it was the first time I'd ever written a story not thinking about, like, Okay, I know, this is the one element that I can exploit. And I'll write a story around it, you know, so I wrote I wrote the movie just based on you know, the, the initial idea which was, you know, a girl has a one night stand and can tracks what she thinks is an STD. And so, you know, I was like, that's a really cool idea. I should write that story. So I, I kind of, you know, plotted out the story, and I initially wanted to shoot it overseas, because I wanted it to happen in a country where, you know, where she the girl didn't speak the language and didn't, you know, just had trouble realizing everything that was happening to her. So, what happened was the producers came to me and said, hey, you know, we want to make a movie. This was their first film. And they were like, we have financing. We can Greenlight it immediately, but we just need to find someone who can make a movie and make something good and they had heard of Madison County they had seen it I think they even went to the premiere I'm not sure but you know, I showed them roadside and they loved it. They were like wow, this is really really good. So they they saw that I had versatility and they they greenlit the movie right there just on a handshake. Like I had no script, no anything. I was just like, Look, you guys are gonna write a check. And it was my smallest movie to date. It was, you know, they had $50,000 And I think we ended up spending like 45 to Make the entire film. So

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Eric England 1:00:12
So, you know, it was kind of like I used it as almost a once again kind of experiment to kind of go back to my my grass roots style of filmmaking, but I was going to change one crucial thing. And that was I wasn't going to write a story just because I had elements in place already. I was just going to write the story based on what I thought the story should be. And then, and then figure out how to execute it based on the elements I had. So it was it was a completely new style of filmmaking for me. And, you know, thankfully, it worked out.

Jason Buff 1:00:43
It was mostly handheld, right?

Eric England 1:00:46
Yeah, the whole movies handheld except for like, maybe two or three shots.

Jason Buff 1:00:49
Okay, does that change? How you approach it? I mean, since you're not thinking in terms of, you know, a camera's like, slowly doing a pan or, you know, do you just film it more kind of? Guerilla style documentary style?

Eric England 1:01:05
A little bit. Yeah, I mean, Madison County was very handheld but with contracted I think it was the first time I approached I'd approach the movie with kind of the aesthetic in mind for the character with with Madison County. I approached it like okay, these other movies did handheld I should do handheld. Or the these other movies did a dolly here, I'll do a dolly here, you know. So, with contracted it was the first time I was like, you know, I wanted the movie to feel intimate because the character's story was so intimate. So I was it was really one of the first times I was thinking like, Okay, what should I do? As a director like, in a lot of ways I consider contracted my first real movie, because it was the first time I started thinking, like a filmmaker and thought story first, instead of okay, what what do I need to do to make sure I don't mess this up? You know, so I, you know, my first two movies, I was thinking very heavily as a producer. And so, so we've contracted Yeah, I approached everything from from an emotional or, and, or a narrative standpoint. So, you know, and the, the handheld aesthetic was based on the story, and both of those were based on the budget. So I kind of reverse engineered it knowing that, you know, I didn't need any big crane shots, or dolly shots or anything like that, because I was going to tell a very intimate story that didn't need a lot of fancy, you know, fancy bells and whistles.

Jason Buff 1:02:20
Right. Can you talk a little bit about your process for screenwriting?

Eric England 1:02:27
Yeah. I mean, my I, you know, I don't consider myself that great of a writer. So I always hate talking about it. But

Jason Buff 1:02:34
Actually, a lot of the people that I talked to say the, you know, filmmakers who have made really good movies that, you know, will always tell you, Oh, but I'm not a writer, you know, but it's like, well, you know, you might not be comfortable with it, but screenwriting is a lot more about, you know, telling a visual story than it is about being necessarily the greatest writer in the world. But if you can tell your story, visually, you know, it goes a lot further.

Eric England 1:03:00
Totally. And I mean, you know, it's, it's weird for me to talk about writing because like, I never, like I said, I don't consider myself much of a writer. I write by necessity, like I write because I need things to direct. Um, so, you know, when I write a screenplay, I know that I'm not writing it for like, you know, a studio head or something like that. Like I've never I've never entered into a competition or anything like that. So I read my screenplays, you know, my screenplay, my screenplays read like any other screenplay, like I my formula and my, my structure and everything like that is, you know, very traditional, but But it's like my screenplays are, you know, essentially what, what they're supposed to be their blueprints for, for my movie, you know, so it's like, I don't necessarily write in shots. Like I have some friends who are very just director driven, you know, and they write like a director. I don't necessarily write like a director, but you know, I definitely, I write very simply, like, I'm a very efficient writer. So I, what I do my my process, for lack of better terms is like I let the story kind of marinate in my head for you know, a few days or a week or however long it takes. Sometimes it takes months, sometimes it takes weeks, sometimes it takes a year. It really just depends on how well I grasp that story and that concept. And then eventually, it kind of reaches a boiling point where you know, I don't write down you know, I'll write down like the initial idea, so I don't forget it. And then I'll just kind of let it stew like I don't really write much after that, like I'll just kind of keep this little notepad or journal, and I'll keep that logline or that idea or the chicken scratch, you know, I wrote down to begin with, and then eventually, the, all the ideas I have just kind of boil over and I start writing them down in like almost bullet point form, and they're not always necessarily in in chronological order. So it's just kind of the thoughts that generate my head. Sometimes they're seeing ideas, sometimes they are dialogue, sometimes they're characters, sometimes they're, you know, whatever. And then I kind of just do that for you know, however long it takes usually it's like a few days or a week. And then eventually I feel like I have a good enough grasp on the story. And I'll start writing. So like, you know, I wrote contracted in like three weeks the first draft. So, you know, it's like I, I knew the story really well, I kind of marinated on it really quickly. And you know, I get really excited when I know like, I don't I don't have a lot of, you know, spec screenplays that I've written laying around. If I if I have any spec screenplays laying around, it's because I wrote a script for a movie that just ultimately, the financing fell through, you know, because like, I've never written a screenplay and said, Hey, here's, you know, except for Madison County, really, you know, that was the first time I ever said, Hey, I have this script. But every other time roadside contract it even even my, my newest film, get the girl, it's like, I have the producers commit to the movie. And so yeah, we're gonna, you know, they almost pay me to write the script, because I know we're going to make the movie, like, I want to know what this movie is getting made. Or else, there's no point in me writing a script, in my opinion, especially had a low budget level, because things change so much. So, you know, if I write a script, you know, for one producer and a certain budget level, and let's say the movie doesn't get financed, and then that script is just sitting there and another producer comes along, it's like, the circumstances may have changed. And then I have to go back and rewrite, restructure and do all that stuff. So it's like, I'd rather just wait until the movies ready to be made, you know, so that's just my, my personal mentality. But, um, up until recently, like, just just this year, actually, I wrote my first, you know, I got hired to write a screenplay, you know, that I'm ultimately going to direct but it was the first time that, you know, it was going to bigger producers and studios and, you know, things like that. So that was kind of a new process for me. But you know, I treated the process the exact same way as I did with all my other ones, like the producers came to me, I pitched them an idea, they liked it. And they said, Yeah, we're gonna pay you to write it. And I wrote it, and, you know, and marinated on it, and it took me like, I want to say, maybe, maybe a month, month and a half to finish the entire screenplay. And, you know, we went through, I want to say, maybe five drafts or something like that, and, you know, send it off for feedback, and the feedback is coming back. Great. So, you know, I'm getting a little more confident my writing, but yeah, it's like, my, my process is very much, you know, just what works for me, because I don't know how to do it any other way, you know?

Jason Buff 1:07:23
Alright, are there any? Where did you learn screenwriting? Is there any resource that you can point people to?

Eric England 1:07:31
Um, I don't know how I learned I actually.

Jason Buff 1:07:34
I mean, that's what I'm saying is it's kind of holding my head one day and I was

Eric England 1:07:37
Yeah, it's kind of a Learn, learn trial by error kind of thing. Like as

Jason Buff 1:07:41
Did you read a lot of screenplays when you were in film school?

Eric England 1:07:43
I did. That's actually what I was about to say is I've I've actually read a lot of screenplays. And I actually had a screenwriting teacher who's written some books on you know, screenwriting, and she, you know, she she's had some success in coaching screenwriters and things like that. And she actually gave me the biggest, biggest piece of advice I've ever gotten. And it still resonates with me to this day. But we were in class one day, and pitching ideas and learning learning to take notes and learning to get criticism and learning to develop ideas. And I would always throw out the most bizarre ideas in her classroom. And she would tell me, she would say, You're a brilliant screenwriter, but you don't know why. And I didn't, I didn't know. I didn't know what that meant. But now I now that I've kind of come to terms and kind of come into my own as a filmmaker, I finally get what she means. And she meant that I have a very unique voice, I have a very unique perspective on the world. And I tell you know, pretty unique stories, especially now now if you're contracted, but you know, I tell unique stories, but for the longest time, I didn't know why I told them and I didn't know why I wanted to tell them I just I wanted I wanted to get them out. And finally I've kind of learned the discipline that I lacked when she first told me that I think it's really been, you know, a very helpful thing to me. But you know, those words really stuck with me because it at least validated me to know that I had something inherently you know, positive about my work and I had a natural ability or talent or whatever you want to call it, but I just needed to learn how to harness it. I think I finally reached that point. So thank you to her.

Jason Buff 1:09:16
You don't remember her name?

Eric England 1:09:21
Yeah, no, I do. I just didn't know.

Jason Buff 1:09:24
Okay, no, I'm sure that that praise would be something she would you know, absolutely, ironically. I mean, if you're if you want to talk you know, smack about a teacher they're probably not gonna want yeah,

Eric England 1:09:36
No, no. No, she she was great. She you know, it's funny because like I said, I didn't really fancy myself a screenwriter, but I love my screenwriting teachers in film school, and she was one of my favorites. And ironically, it kind of came full circle while I was filming, get the girl. We were shooting at the parking garage in my old film school because I needed a parking garage and she actually came and visited me on set.

Alex Ferrari 1:09:59
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Eric England 1:10:08
You know, she was like I heard, she was like, I heard someone was shooting a movie here. And she was like, and then someone told me it was you. And I just had to come by and say hello. So it was really kind of cool for, you know, my old screenwriting teacher to come see me on the set of my latest movie. It was really, really cool. Yeah.

Jason Buff 1:10:25
Okay, so walk us through the process making contracted, if you can give us a little bit of, you know, a behind the scenes of how that was working with your actors. And, and, you know, one thing that's interesting to me is knowing kind of in a 24 hour period, what is that? Like? Okay, you wake up, you have maybe some coffee? You know, you go to the set, what are you doing while you're filming? I mean, are you just like constantly 24 hours a day focused on? I mean, are you generating new ideas, thinking about how you're going to shoot the scene the next day? What is the mindset that you're in while you're shooting? And how long did that? How long was the shoot, by the way?

Eric England 1:11:05
Contracted was shot in 15 days, so three, five day weeks, the process actually contract, it was probably the smoothest shoot I've ever had. And I think it was simply because we didn't have a lot. And we knew we didn't have a lot. So there was really nothing to stress about, you know, it's like we plan very efficiently. It was my third feature film. So I was really, really well prepared for what the challenges were going to be we shot in Los Angeles, we use a lot of people's locations that we knew we could get for free. So people's apartments, people's houses, things like that, um, you know, a lot of my friends are in the movie. So contracted once again, was kind of going back to like, my backyard roots, like it felt very much like a home movie. But just with a bigger, bigger story, you know, like, where's Madison County and roadside were backyard movies, you know, filmed in the backyard with like, very humble roots, and kind of like, you know, we treated those movies with baby hands. Because like, we didn't really know what we were doing. And we were making movies because like, Oh, my parents can get a car. My grandpa is a farm. Like, we just were making movies around the elements we had with contract it, we treated it like a real movie. It's like, okay, let's, let's go for broke here, you know, like, let's really go for it. And so, um, you know, I think that mentality changed everything, and made us really strive to make something unique, original and different, exciting. And, you know, every day was kind of, kind of a challenge, because, you know, my lead actress was in makeup almost every day, we didn't have a lot of time to shoot, we didn't have, you know, uh, you know, our actors were extremely great. The casting process was phenomenal. So we had great actors. So it just felt like a family, like my lead actress, and I really clicked, you know, my other co stars, and I really clicked a lot of them were my friends. And a lot of the crew, you know, I thankfully, I was able to kind of cherry pick the great crew members from Madison County and roadside to come along with me to film contracted. And that shorthand really helps a lot like my, you know, my sound guy knows where I'm going to shoot the shot. So he knows where, you know, where he should put the microphones, and, you know, just it really, really helps. So it was a great, great shoot really smooth. And, you know, every day was just kind of like, you know, I show up to set with with my shot ideas, my shot list. And then I see, you know, the scariest thing about shooting low budget films is sometimes you show up on set, and you're seeing location for the first time. So like, you know, I had ideas of shots that I wanted to do, but I didn't know if they were if they were possible. So you know, especially when you're shooting handheld, you can really adapt to your scene, you can really adapt to what your actors are going to do, you can adapt to your environment. So it made it really flexible, which I think really helped the film. And we kind of approach the entire movie, like we had a great plan, but we were very adaptable.

Jason Buff 1:13:46
So you hadn't seen some of the locations before. You didn't do like a location scout for each place that you shot or

Eric England 1:13:53
We did for the key locations like the the actual the house party at the very beginning of the film, and the end like Alice's house was that actress his house analysts like so I wrote. I mean, I'm not joking when I say it was a backyard movie. You know, I wrote the role for her. I knew she had a house. I knew she'd let us use it. And, you know, I had been to our house a million times. And then, you know, the the cafe and the bars that we shot at were places that my girlfriend worked at, you know, or the lead actor worked at and I had been to a million times and you know, so he was just riding around things we knew we could get that also worked for the store and we weren't forcing them into the movie, you know? And then But places like you know, the doctor's office I'd never seen before the the morgue, you know was shot on a soundstage. I'd never been to that place before. I'm trying to think if there any others. I think that was actually it, but But yeah, a lot of those places I had never seen before.

Jason Buff 1:14:53
Now the makeup for the movie was incredible. Did you get to did you I assume you didn't shoot everything kind of in the correct order. I mean, would you shoot one location? And do you know the makeup how she was normal than the gradual change? Every time you would shoot that location? Or did you try to shoot relatively in order

Eric England 1:15:15
We try, we that was kind of the nightmare, the shoot was the makeup because like we shot based on location, so like, we spent the first week of shooting at the house location for her and her mother. So like, you know, at the beginning of the movie, she's fine. And then towards the end of the film, she's like rotting away. So like, we would have to shoot certain, you know, makeup scenes in progression, and then go back. So like, the very last scene, the movie with a car crash actually takes place in front of the location where she goes to buy drugs, like midway through the movie, so we actually just shoot the ending of the film at the beginning of the day, and then take off the makeup and then reapply it to shoot a scene in the middle of the movie. So like that was kind of we shot but based on location, so that kind of, you know, forced our hand in which makeup scenarios were which but you know, and that that was kind of a pain in the ass just because it took so long. And we had a very, you know, minimal makeup crew, because we just didn't have a lot of money. So, you know, we were really kind of tied down to the makeup schedule, unfortunately. But we were able to kind of shoot around it or make it work. And, you know, my makeup artists and I was really involved with the makeup like I was very detailed in the screenplay. And we broke it down into three phases. We said, Okay, this is phase one, this is phase two, this is phase three. So we were able to kind of have a little bit of a shorthand, knowing where she needed to be with her makeup and kind of, you know, okay, this came after that we kept really good continuity photos, so we kind of knew what she looked like and things like that. So. So yeah, it was pretty regimented.

Jason Buff 1:16:47
Yeah, the thing with the eyes, I think, was the thing that really kind of was just like, shocking to me, you know, because like, she would walk around with their glasses on and then people would want to see her eyes. And that just kind of, you know, just having the red eye. It's just Yeah, freaky to me, you know?

Eric England 1:17:04
Yeah, it was once again, one of those simple, simple tricks and becomes really effective.

Jason Buff 1:17:09
Yeah. Well, you know, we, we've been talking a lot with other filmmakers about kind of body horror, and the concept of having a story that kind of got one foot in reality and one foot in, you know, fiction, which is that there is something very real about what she's going through, you know, it's like you identify with, okay, it's like, she's deteriorating, and there's some, like, kind of horrific science fiction side of that, but at the same time, it's told within the context of this is a real, you know, this kind of connects with something that people deal with in real life, you know? Yeah, totally. I mean, yeah. Okay. Like, I mean, I was talking to Adam Roboto, the other day, and he did The Taking of Deborah Logan. Yeah, I know, Adam, great guy. Yeah. And so it was like, the, the thing that I think connects and they connect in similar ways, you know, which is that you connect with the, the lead character immediately, because it it's based, you know, on something that's real, but it's also, you know, horror, you know, it's also like the science science fiction side of it.

Eric England 1:18:17
Yeah, totally. I like to call it like relatable, relatable horror, you know, and it's, like, it's so fascinating to me, because, like, you know, you can take like, you know, it's something as simple as like Halloween, you know, it's so relatable, because who hasn't, you know, had a babysitter or known a babysitter or been a babysitter, you know, it's like, that's, that's something that really resonates to a lot of people. And then you know, you see something like the strangers, it's like, who hasn't been home alone at night, and someone knocks on the door, you don't know who they are, or you haven't heard a creaky noise outside, you know, it's like that. Those are all relatable feelings and scenarios. And then, you know, but something like, you know, you watch something like the theme or the fly, which are both body horror films. You know, it's like, not many people have been trapped inside of a, you know, a machine that turns you into something or tries to teleport you or, you know, not many people have been stuck in, like, you know, an Antarctic environment with a creature, you know, but it's like, they find ways to get inside your fears and things like that. And it's like, for me, I think we're just kind of taking a more relatable approach, instead of like, trying to take a narrative that's not familiar and make people identify with it. We're taking something that's very familiar to them, and kind of using that as a shorthand to get our point across that much quicker. Because I think, you know, today's audiences check out really quickly if they don't relate to the characters right away.

Jason Buff 1:19:39
Yeah, I mean, I think one of the things that impressed me the most is just the restraint. You know, you let it build and it does happen very gradually, you know, so that you really get to know this character, but it's like slowly things start, you know, is there some way that you kind of like paste that out or like could feel what was the right moment for things to happen? And

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Jason Buff 1:20:10
I mean, do you? Do you go through your structure and say, Okay, I mean something like save the cat or the hero's journey, stuff like that you go through your story and say, Okay, this is going to be when this happens, and then we need to have this happen by this moment and stuff like that.

Eric England 1:20:26
Yeah, totally. That's a big part of my process. But I don't know, if I follow like, traditional structure, like save the cat, like, I've read the book. But it's like, I haven't touched in years, I really, it's more of a gut thing. You know, it's like I, I kind of think, like, what is the audience want at this point? What am I trying to tell them? Where's my character's journey at this point, it's like, really, it's just a matter of, in my opinion, I'm a big fan of ambiguity. And I'm a big fan of, you know, doling out enough information to keep the audience invested, but not enough to where they know everything, and they can figure it out. So it's like, for me, I want to keep them kind of on the hook. And if I have them on the hook, I can, I can pull them up and down whenever I want. And that's kind of the idea was, like, you know, I think some of the biggest, biggest moments in contracted like, at least in terms of like, effectiveness are really in the middle of the movie, because I'm, I'm not a big fan of following the structure of like, everything needs to build, build, build to the climax, and then you know, it explodes. Like, that's kind of the, that's kind of like the tentpole mentality of Hollywood nowadays is like, okay, you know, first we kidnap the girl, and then you know, then there's a chase scene in the middle. And then by the end of the movie, they're on top of a building and someone's gonna die, you know, and it's like, or, or, you know, like, the world's going to explode by the end of the movie, you know, and it's like, for me, I like the idea of, like, there being in a lot of movies are kind of taking this approach, like, if you look at, I don't know why, but this, this one always comes to mind for me, but like, you look at like Skyfall Skyfall, most of the action in that movie takes place in like, the middle of the film. And then the ending in the movie is contained into one house, you know, and it's like, it's almost like an anti climax. You know, it's, it's a narratively and emotionally satisfying climax. But in terms of the action, that's not really where it's at. So, for me, I tried to apply that to contract it a little bit where it's like, emotionally, the movies building and narratively the movies building, but like the action, so to speak in the film, like the grosser moments and stuff like that are kind of saved for the middle of the movie, like, yeah, there's gross moments towards the end, but I think I think they're a little more spread out than they are in the middle. So it's like, yeah, I, I definitely kind of plot and pick and choose where I want my moments to come for sure. Right?

Jason Buff 1:22:38
Do you feel like it's better to kind of, like, if you have a mystery that's going on in your story, it's like, better to keep that going as long as possible. Because inevitably, once the mystery is solved, it's like, okay, it's like, you know, it's not such a big deal, but like keeping people on the hook that the whole time, you know, that you're trying to figure it out? I mean, that seems like most, most stories nowadays have that like, some element and that you're kind of putting things together, you know, yeah, once you figure it out, it's like, whatever.

Eric England 1:23:08
Yeah, exactly. I mean, I'm a huge fan of mystery, like, mystery is one of my favorite genres. So it's like, I try to infuse a little mystery into everything I do, if at all possible. So I that that to me is part of the fun. It's like my favorite movie of all time is scream and, and it's like the who done it, the Scooby Doo, pull the mask off the end of the movie, like that element of it is my favorite thing. Like I will forever be a fan of the whodunit sub genre. Because if you can have a movie with cool characters, and horrible things are happening to them. And then by the end of the movie, you have to figure out who's doing it and why. Like, that's, that's a, that's a formula that never gets old for me. So I'm a big fan of of incorporating that. And, you know, keep keeping the audience on the hook, as you say, but it's funny, because, you know, with contract, it's like, to be honest with you, I didn't expect for there to be much mystery, like, you know, when I was writing the movie, I was kind of, you know, I was like, okay, like, people are gonna get what this is like, what she's turning into. And it's funny because the mood kind of took on a life of its own when people didn't realize like, what she was turning into until the very end. And it's so funny, because, like, at the end of the film, after the car crash, and she wakes up at like, the, you know, I watched the movie in theaters in Mexico and Spain, all over the world and all over the country. And it's like, the gasps at like, certain moments in the movie. I'm like, Really, you guys didn't see that coming? So, you know, it was it was really kind of eye opening for me to see, you know, how far you can take audiences and what audiences picked up on and what they didn't so, you know, it was it was kind of fun for me that that people you know, found that element of it to be really exciting.

Jason Buff 1:24:42
Well, you know, I think people are used to being told what, you know what it is and what how they're supposed to feel and you left that open, you know, yeah, exactly. So, just fast forwarding a little bit. I know you've talked a lot and you know, your blog, I highly recommend your blog for anybody who is a You know, out there wanting to know about filmmaking, and I was reading through it, and I got, you know, it was really nice to get, like a perspective on, you know, not like a politically correct written, you know, blog, but a blog that's actually talking about what you actually feel like and what happened. Can you talk about what happened with contracted after, you know, after you finished it? And, you know, of course what what has happened with the sequel?

Eric England 1:25:28
Yeah, I mean, you know, the short version is the movie, the movie was, you know, it's sad, it was finished. And then, you know, we started trying to sell it and showing it to people, and everyone thought it was so weird or to do gross or something, you know, there was always one excuse or another, we got really close to getting into South by Southwest, we got really close into getting into Tribeca, but at the last minute, it just didn't happen. So, you know, people I was trying to get work, I couldn't get hired for anything. And so I kind of thought I was a failure. My producers didn't think they were going to sell the movie for very much money. And then, um, you know, something crazy happened, people, you know, our poster got leaked, which ironically, the poster initially was something I made with a guy named Zack Palmisano. Um, you know, he and I just kind of cut it together really quickly after I sent him a couple ideas. And we were told it wasn't going to go public. And our sales agent accidentally posted it on their website when they weren't supposed to. And, and a new site found it and let it slip. So, you know, so

Jason Buff 1:26:30
Was that the one the one that everybody seen? Or was that something else?

Eric England 1:26:34
It's the one it's the one where only half her face is exposed. Oh, and I think it's like, actually the DVD cover now. But, um, but yeah, that was just something that, you know, I had cut together with Zach on our own, like, just, you know, they were like, Hey, we need something to represent the movie. And I was like, Look, I don't want to show her entire face yet. So I'll send them this half cut poster. And, you know, we'll just call that, like, the teaser image for right now. But I told the company, I was like, Look, don't let this go public. Like, we don't want anyone seeing this yet. And within four hours, it was all over the news sites. And I was like, freaking out, because I'm not a poster artist. You know, it's like I didn't, I thought we just ruined our film. But it caught on and everyone was like, I started getting text messages and all kinds of stuff. And people were like, wow, this is incredible. Like, we love this poster. And, and then you know, and then you know, IFC bought the movie, and, and, you know, the producers weren't happy with the sale initially. So, you know, they were like, alright, we're never gonna make any money off of this. So let's just start focusing on what's next. And, you know, at the time, they had no interest in working with me again, they were like, alright, you know, you, you, you made a movie, it's not gonna make a lot of money. But you know, congratulations, you might get another job off. We're not ever gonna see a dime. And I was like, I was like, I was like, Guys, I'm not getting hired for anything. Like, no, no one will hire me. Like, they think this movie is weird. And, you know, it's like, I don't know what's happening. And then, you know, the craziest thing happened, the trailer came out, and everyone started talking about it. And then the movie came out. And every even more people started talking about it. And Howard Stern was talking about it. And it's like, you know, it was over the course of just a couple of weeks, like, every everyone's perspective change. It's funny, I started getting emails from companies that had passed on me for things or said, No, we don't like your movie, who were suddenly like, hey, we watched your movie, did you change something? And I was like, No, I didn't change anything. The movies, just the movies just popular now. So you want to talk to me, you know, so it was, it was really eye opening for me. And it's funny, because I signed with my agent, like, the day after the movie came out in theaters. And, you know, my agent hates when I when I, you know, this this period of our exchange, but you know, I told my agent, I was like, Look, I don't want to take meetings with people who passed on my movie initially, or they only want to work. Because, because they thought, you know, contracted, you know, did really well or, you know, they think I can make them a lot of money. It's like, Yeah, this is a business and I get that, but it's like, I want to work with people who like what I do, not people who just like me, because I made someone else a lot of money, you know, so and my agent was like, no, no, this is Hollywood. Like, you have to be okay with that. So, so, you know, it's fine. Now. It's like, I've kind of come around to it, but it's like, I still stand by that to a degree. It's like, I like working with people who like Eric England films, not Eric England films that make money, you know, so that's kind of that's kind of my mentality when I approach it, but you know, it was very eye opening, because, like I said, a lot of people who initially wouldn't talk to me or, you know, didn't think I was good enough or whatever, suddenly, you know, open their arms were like, Hey, let's have a meeting. Let's talk what projects do you have? We have some projects, you know, so it was, it was just a very, very bizarre kind of chain change of pace, but you know, I wouldn't I wouldn't trade it for anything.

Jason Buff 1:29:45
Okay, so walk us through a little bit of what ended up happening with the sequel.

Alex Ferrari 1:29:53
We'll be right back after a word from our sponsor. And now back To the show

Jason Buff 1:30:02
That, you know, I'll note that you're you weren't involved with other than doing the screenplays. Right? We're working on a screenplay for it.

Eric England 1:30:12
Um, yeah. So I, so basically what happened was, you know, I started writing a screenplay for them. And, you know, it was just decided that we weren't going to, you know, make the movie with the the budget, I was told that we were initially going to get so I said, Look, I'll still be involved, I'll, you know, I'll continue writing the screenplay, I'll produce the film. And, you know, we'll keep in the family, I'll kind of mentor the new director, who I hired, you know, Matt Mercer to do who was a producer and star the first one. And, you know, ultimately, what happened was they they decided that, you know, I was a better director than I am a writer, which I can't necessarily. And they didn't want to, they didn't want to pay for me to write the screenplay, or produced the film, because they thought I was gonna cost more money than I was worth, which actually wasn't, wasn't a lot of money. I was I was kind of, you know, given them the friend price at this point. So, you know, it was just a, you know, a little bit of, you know, Hollywood, Hollywood disagreement, you know, but bottom lines are important. And some people think, you know, $5 over what they're willing to spend is too much.

Jason Buff 1:31:20
So, do you still have people coming up to you and talking about how much they liked contracts?

Eric England 1:31:25
Um, sometimes, I mean, I have people, I had people, you know, come up to me and say, Hey, I'm about to watch the sequel. And I'm like, Look, I you know, I didn't make that one. And then I have people who reach out to me, and they're like, Hey, I can't wait to see contracted to and I'm like, you know, I didn't make that. Or I had people say, Hey, why didn't you make contract it too? So, I mean, yeah, you know, that. That's the whole reason I've kind of been vocal about my lack of involvement with the film is because, you know, when people think contracted, they they think of two people they think of Nishihara who played the lead actress and myself. And so I want people to understand that, you know, just because I made the first movie doesn't mean I had anything to do with the sequel. And it's like, I, if I liked the sequel, it would be a different story. Because then I would say, Yeah, I don't mind people associating me with that, but the sequel was it one, it's not a good film, but two, I even if it was a good movie, and I still had no involvement with it, it's like, I would let them know like, Hey, I liked the movie. But I didn't make it, you know? And but it's like, I don't like the movie. I don't think it's very good. So it's like, I don't want I don't want to be represented, or I don't want to be associated with that anyway, regardless. Right?

Jason Buff 1:32:31
Do you have any of that, like copyright and stuff that you had with the the other ones that you were talking about?

Eric England 1:32:37
I have no control over

Jason Buff 1:32:39
That's not part

Eric England 1:32:40
No I don't I don't own contracted. I do own part of the franchise. So like, I will make money off of the sequel, but, you know, it's it's Yeah, I don't control what happens with it.

Jason Buff 1:32:52
Right! Is the lead girl I haven't seen the second one out of respect. I don't know if that's good or bad, but haven't seen it yet. But, um, is the same Lead Actress in it, or is it completely?

Eric England 1:33:06
It's completely different people. She's she's in it for like, literally two shots.

Jason Buff 1:33:11
That kind of sucks. All right. Yeah. Um, so. Okay, so your your latest film? What can you tell us about that? I unfortunately, haven't seen it. So I don't really know. have specific questions, but have you? Is that Is it like, in the same? Can you can you talk a little bit about it?

Eric England 1:33:30
Yeah. I mean, I can't say much because the movie is not out yet. It'll be out. Okay. Oh, but um, but yeah, I mean, it's once again, completely different movie. It's more of like a dark comedy thriller shows a lot of humor. You know, I wanted to do something a little different tonally and, you know, it's, it's a crowd pleaser, I wanted to do something that I felt like I would like to watch as an audience member and something that I thought, you know, fans in this world haven't necessarily seen before. It's definitely a unique, dark and fun movie.

Jason Buff 1:34:02
When is, what what's the plan with that? Is it gonna go to festivals? And then

Eric England 1:34:06
I don't know, I mean, I like I said, I'm not a big, you know, I love festivals, but I think their mentality is a little different than mine. So, we may play some festivals, if we find the right ones that I think you know, kind of fit within the world of what we want to do with the film. But, you know, the goal is to release it next year, just kind of get it out to the audience.

Jason Buff 1:34:25
Okay, do you do you ever go to AFM or any of that stuff?

Eric England 1:34:28
I don't personally, I mean, my sales reps and everything like that do it's not really a filmmaker friendly place. Okay. It's kind of like going to a cattle auction and you being a cow.

Jason Buff 1:34:40
Okay. So, you know, I'll just kind of wrap it up with this. If you could just maybe give a little bit of advice or what you let's try this. If you could give advice to yourself, let's say, you know, you're relatively young director, one of the things that kind of impressed me when I was looking through your information was, you know, You're born in 1988? Like, it kind of, I'll be honest, I mean, it, it annoyed me a little bit, you know? Sorry. It's okay. No, it's good, you know. But if you could go back in time to when you were younger, when you were like, say, 19? What? What advice would you give to yourself about filmmaking?

Eric England 1:35:22
Um, you know, the, I give the same advice to everyone. And I think it's the same advice I would give to myself, which is be as original as possible. You know, the craziest thing for me in my career is I started making movies when the world perspective of filmmaking and also the marketplace itself was drastically changing. I mean, you have movies now with two of the biggest stars, like, you know, like Bradley Cooper or Jennifer Lawrence and that are going straight to VOD now, you know, so it's, it's a completely different world. And so the best thing you can do is just make the movie you want to make but also know that you're making it for an audience. You know, don't the world of just making movies for yourself is dead, like, you can't be a filmmaker. Like that's, that's now a hobby. You know, like, if you want to be in a tour, and make films that only you like, then then you know, make it as a hobby. Filmmaking is too expensive to try and do that on a on a mass level. But I think if you truly want to be a working filmmaker and you want to be in the movie business, then be original, but know that your originality needs to be commercial to someone so that they can sell your product and continue getting you work. And I think that's the best thing you can do. Be aggressive, be original, and, you know, keep a good head on your shoulder be objective.

Jason Buff 1:36:36
Eric, man, I appreciate it. Thanks for coming on the show.

Eric England 1:36:38
No problem. Thanks for having me,

Jason Buff 1:36:40
Talk to you later.

Eric England 1:36:42
All right.

LINKS

  • Eric England – IMDB

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IFH 682: How to Make Your Own Damn Indie Movie with Lloyd Kaufman

Stanley Lloyd Kaufman never really wanted to make movies, but wanted to work in Broadway musicals. During his years in Yale, though, he got introduced to “B” pictures and the works of Roger Corman. Lloyd later got the opportunity to executive-produce a short movie made by a fellow student. The film, called “Rappacini”, got him even more interested in movies. He bought his own camera and took it with him to Chad, Africa, were he spent his summer. There, he shot a 15-minute film of a pig being slaughtered. That was his first movie, and was the birth of what was later to become known as Troma Films. He showed the footage of the squealing pig being killed to his family, and their shocked reaction to it made him wonder if making movies that shocked audiences would keep them in their seats to see what would happen next.

He wanted to be a director right then and there, so he got a couple of friends at Yale and made his second movie, The Girl Who Returned (1969). People loved it, and he went straight to work on other films, helping out on projects like Joe (1970), Rocky (1976) and Saturday Night Fever (1977).

Lloyd put in a lot of long, hard hours in the film business, just to be in the credits and to get money for his next project, a full-length feature. It was a tribute to Charles Chaplin, Harold Lloyd and the classic era of silent-film comedy. Even though Lloyd hated the movie when it was finally completed, people seemed to love it. He formed a studio called 15th Street Films with friends and producers Frank Vitale and Oliver Stone. Together, they made Sugar Cookies (1973) and Cry Uncle (1971), directed by John G. Avildsen. A friend from Yale, Michael Herz, saw Lloyd in a small scene in “Cry Uncle” and contacted him to try to get into the film business, too. Kaufman took Herz in, as the company needed some help after Oliver Stone quit to make his own movies. Michael invested in a film they thought would be their biggest hit yet, Schwartz: The Brave Detective (1973) (aka “Big Gus, What’s the Fuss?”). It turned out to be a huge flop and 15th Street Films was ruined. Lloyd and Michael owed thousands of dollars to producers and friends and family members who had invested in the picture.

Lloyd, trying to find a quick way to pay off the bills, made The Divine Obsession (1976), and with Michael formed Troma Studios, hoping to make some decent movies, since they only owned the rights to films they thought were poor. They were introduced to Joel M. Reed, who had an unfinished movie called “Master Sardu and the Horror Trio”. The film was re-edited and completed at Troma Studios (which actually consisted of just one room) during 1975, re-titled and released in 1976 as Blood Sucking Freaks (1976) (aka “Bloodsucking Freaks”). It was enough of a success to enable them to pay the rent so they wouldn’t lose the company.

Lloyd later got a call from a theater that wanted a “sexy movie” like The Divine Obsession (1976), but about softball (!). The resulting film, Squeeze Play (1979), used up all the money Troma had earned from “Bloodsucking Freaks” and, as it turned out, no one wanted to see it–not even the theater owner who wanted it made in the first place (he actually wanted a porno movie). Just when things looked their darkest, they got a call from another theater which was scheduled to show a film, but the distributor pulled it at the last minute. Troma rushed “Squeeze Play” right over, and it turned out to be a huge hit. Lloyd, Michael and Troma eventually made millions from it, and had enough money to buy their own building (which still remains as Troma Headquarters). Troma then turned out a stream of “sexy” comedies–i.e., Waitress! (1982), The First Turn-On!! (1983), Stuck on You! (1983)–but there was a glut of “T&A” films on the market. Troma noticed that a lot of comedies were being made, and decided to make one, too, but much different than the rest. After reading an article that claimed horror movies were dead, Lloyd got the idea to combine both horror and comedy, and Troma came up with “Health Club Horror”–later retitled and released as The Toxic Avenger (1984), a monster hit that finally put Troma on the map.

Lloyd Kaufman and Troma have become icons in the cult-movie world, and Troma has distributed over 1000 films. Lloyd has continued his career as a director in addition to producing, and Troma has turned out such films as Monster in the Closet (1986), Class of Nuke ‘Em High (1986), Combat Shock (1984), Troma’s War (1988), and Fortress of Amerikkka (1989), and Poultrygeist: Night of the Chicken Dead (2006), which follows an army of undead chickens as they seek revenge on a fast food palace.

Alex Ferrari 0:07
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:35
This guy is the founder and president of trauma entertainment and the creator of the Toxic Avenger. I'm sure you already know who the guest is without even saying his name. But with guest Lloyd Kaufman.

Lloyd Kaufman 2:11
Yeah. Hi, Dave. How you doing?

Dave Bullis 2:12
Good. How are you buddy?

Lloyd Kaufman 2:14
Good. Thanks for having me on.

Dave Bullis 2:16
My pleasure, Lloyd.

Lloyd Kaufman 2:18
You know, my daughter, one of my daughters. They were the mutant middle child, one of the mutants and Romeo and Juliet. She started a company called kit split, which is an air b&b for a film gear for film equipment, film and video equipment. Kit split K I T. K is in Kaufmann. it.com. Her partner is named Christina and guess what the last name is? Coffin. Boo Delos. So Lizbeth Kaufman is my daughter, but her partner is Christina boo Delos kit split that calm we use it, it's great. It's if you own a camera, and you're not using it. Trauma might need a camera and can rent it from you through kids split, get very cheap and expensive insurance and get a price that's probably 20% of the exorbitant equipment houses so kids split that commas. Hearst media is one of their major investors and they they're in both the East Coast and the West Coast.

Dave Bullis 3:25
And you know, Lloyd I'll not only link to that in the show notes, but I wanted to ask you also about independent film, and just how everything has changed even you know, since we last talked, you know, our, you know, unfortunately, George Romero, he's passed away. Net neutrality has sort of passed away. So it's just a shame, you know, but so I wanted to ask you,

Lloyd Kaufman 3:48
I would like to pass away myself, frankly, I don't have the nerve to put a make an appointment with the business end of a shotgun a little scared of pain,

Dave Bullis 3:59
You know, that I can only imagine what the eulogies would be at your funeral. I mean, I could just imagine, there would actually be a line bigger than the Apple store or Starbucks. Just just to say, I'm serious. I mean, you you have always been a rock star of an indie film. And I just want to I wanted to ask you, what do you think of the current state of independence? You know, filmmaking? I mean, you just touched upon the rental houses, you know, has has things gotten a little better. Have they gotten a little worse?

Lloyd Kaufman 4:29
Well, it only gets worse. At least for trauma. The The problem is, as you know, the the democratic revolution of movies means that everybody can make a movie, and you don't really need money anymore. You know, you can make it on your phone. As you know, it's broadcast quality. And young people today have mastered the 1000s of people making movies out of 1000 movies. You're gonna have a few masterpieces. The problem is you can't live off your art, you can't pay the rent or eat. That is because the giant telephone and the movie, the media conglomerates, now AT and T owns Time Warner, you know that kind of stuff. They control all the sources of revenue. So and they want to own and the laws have changed. So they now can own all the sources of revenue. It used to be that the television networks were not allowed to own the content. But now they can own it. And they want to own it. So that is why Netflix is spending $8 billion on their own damn, they're making their own damn movies, and T shirt a T and TV shows. And, you know, there's only about seven big companies that control of all the medium. So it gets more and more difficult for trauma and for independent filmmaker. But the good news is that you young people can make movies for nothing, I can't, because I don't know how to do it. I'm stuck in the celluloid age. So I can only make $500,000 movies, which that model does not work. It used to but not anymore. So this one I'm going to do Shakespeare shitstorm, our version of the tempest of Shakespeare's Tempest, that's bound to be the last one because my wife and I have to put up the money. And I can't imagine we can keep putting up half a million bucks. So this will be I mean, returned to return to newcomers aka volume to trauma and our fans. Our fans helped us Kickstarter. We paid for the next one, though, traumas, has no money. So my wife, the Commissioner, and I will have to fund them.

Dave Bullis 6:54
You know, I actually helped back return to return to newcomer high volume to on Kickstarter. Lloyd.

Lloyd Kaufman 6:59
Yes, you did. I remember that. And thank you so much. You gave us $15,000. At eternally grateful to it was very generous.

Dave Bullis 7:09
My pleasure, I actually found the money in a, in the old story, the old burlap sack behind the 711

Lloyd Kaufman 7:15
Yup that once you took the severed head out of it, there was all that money, and thank you for giving it to help us. But our fans really raised about 80,000 bucks for the budget of return to return to New coma aka Volume Two, we had run out of money, and we had money coming in later. But we had a time where we either would have had to stop and lay people off in the editing department. But the fans came to the rescue and got us over the hump and then we were able to pay for the rest of the movie. So we built above for 400,000 Maybe. So the fans got it gave us at 20% of the budget. So it was pretty damn nice.

Dave Bullis 8:01
So as we talked about independent cinema, Lloyd and we talked about return to return to newcomer high volume to so, you know, where does the impetus for you? Where do you when do you decide, you know what movie you're gonna make? And you know, when you start actually starting to write, you know, you start to write the script and you actually have to get the mind to that for this, you know, what does that impetus sort of start from?

Lloyd Kaufman 8:20
Usually, it's it's born in the current events of the day. But Donald's moved next to the trauma building, there was a McDonald's that moved in next to our building on in New York, in Hell's Kitchen, Ninth Avenue in Manhattan, and they were horrible neighbors. They They destroyed, they damaged our building, and they and they had they brought rats the size of raccoons and and at the end it it it got me into reading Fast Food Nation and starting to think a bit about the disgrace that is called fast food, and how McDonald's tortures the animals. exploits the workers makes shit food that causes pubescent teenagers to get obese. There's nothing good about it. And of course, the McDonald's architecture is disgusting to look at. There's nothing good about it whatsoever. So that led me to want to make a movie about that issue. And I'm a big lover of Broadway musicals. And I always wanted to make a musical and Gabe Friedman, who was our editor for 10 years, our supervisor of main editor for 10 years, he suggested make it into a musical and and he pretty much wrote poultry guys night of the chicken dead. Oh, we wrote it together, but he really was the driving force. And, and he, in fact, I think he's the one who gave me Fast Food Nation to read.

Alex Ferrari 10:03
We'll be right back after a word from our sponsor. And now back to the show.

Lloyd Kaufman 10:13
The movie cause Fast Food Nation didn't appeal to anybody but the small number of yuppies who read the book. So the movie was pretty boring. Whereas poltergeist is aimed at the younger generations who can change the world and maybe have in fact, McDonald's has, I think, cleaned up his act a little bit. I think they're raised their minimum wage a little and I believe they're trying to emphasize salads and healthier food, at least I hope they are.

Dave Bullis 10:44
Yeah, I haven't been to McDonald's in quite a long time. So I haven't really, I don't really know the menu too well, except for the only time I would go there to eat, he's to maybe eat breakfast or something like that really quickly. You know, you're kind of like, you know, in a rush, and you just kind of go in there to grab something, and then you eat it, and you go, Oh, I'm sorry, I ate that.

Lloyd Kaufman 11:03
Just because it's fast food doesn't mean it can't be good. You know, I mean, it's sad, nothing wrong with salad, nothing wrong with the protein, but to make this fatty, disgusting. And they of course, the animals are tortured and, and that's where poultry guys came from, in the case of return to return to New komyo aka Volume Two, that's the second half of my big event movie returned to Nukem high volume one and volume two. And the themes there were the they also concerned food and the fact that our high schools have been serving crap food. So they've contributed to the very bad health of the American teenagers. And you know, we have a huge problem with obesity. And also the bullying is a big theme of return to Newcomb high and of course, it's a less bionic love story and sugar cookies in 1971 was a lesbian, a lesbian. Vertigo was based on Hitchcock's vertigo. So we've always been sort of rooting for the underdog, and returned to Newcomb high volume wanting to deal with the underdog who gets bullied for being the, you know, in the LGBT Q department.

Dave Bullis 12:30
And I mean, you know, it's kind of like trauma right, Lord, you know, it's the underdog always fighting for the for the little guy trying not to get smushed by, you know, the the corporate giants,

Lloyd Kaufman 12:40
Trying to fight back and doing everything when King hands to change the world make the world a better place a little bit to be part of the actions and passions of his or her times, as Oliver Wendell Holmes stated back in the day, uses Supreme Court justice. very right wing though.

Dave Bullis 13:06
Because, you know, as we sort of talk about, you know, return attorney nuco, High Volume Two, I know, you know, once you finally got everything together, you know, and you and you were able to start the Kickstarter, and it was successful. You know, we were able to start shooting, you know, what were some of the challenges of making a film, you know, making an independent film nowadays. So what what were some of the big challenges that you came across? Well, while making the movie,

Lloyd Kaufman 13:28
The biggest challenge we have is we make $20 million movies for 350 to $500,000. And, you know, Trent Hager, right, you know, he wrote, citizen Toxie he just has a wonderful movie out called 68 Kill. And when we were writing citizen, Toxie, we had an investor who was going to put up I think, $2 million dollars for citizen Toxie. And we wrote it for that budget. And then the investor disappeared, and we had to make the movie for about half a million. And we, we did not change the script, we made the script that Trent wrote, and Trent was extremely, it's a fact he's in I interviewed him in one of my books, and he devotes a fair amount of the interview with how happy he was that we didn't cut anything out of the script. Due to budget, we figured out ways to do everything that was in citizen Toxie $2 million script, we figured out how to how to make that movie for 400,000 bucks and he was very, very happy with that. But that is the most daunting part of this movie we're about to make. Shakespeare shitstorm which is a version of The Tempest. It is huge. It's a huge deal. 1000s Well, it's like return to nuclear my volume to its enormous cast of special effects, costuming, transformations, explosions. People High Falls people on fire. I mean, it's a $20 million movie made for under half a mil, well, it probably three fifths of Volume Two, I think was 350 to maybe 400,000. Somewhere in that zone. But we won't make if it's as low as it is, we will lose it all because we're denied access to the revenue streams.

Dave Bullis 15:25
And I know you're having a lot of premieres, you're out you're sort of touring the film. Yes. Some of the you know, and I saw some of the screenings on the on the website for the film. But also, you know, I had David Campfield, our mutual friend, Dave Camfield, on the podcast, and he was, obviously he does the trauma now, podcast. So you started your own streaming service, by the way, it was a great idea, in my opinion, because I think that's where everything is going. So you know, everyone's gonna have their own content that's theirs, and just sort of go from there. So you're how has you know trauma now, you know, has that sort of come to what you wanted it to be, as you know, has you ever had a good response from that?

Lloyd Kaufman 16:03
Trauma now is great. The problem is, nobody knows about it. And we have no money to advertise, we have no money period, but we certainly don't have money to advertise. So it's all word of mouth. Ah, terrific. In fact, return to New KO my volume one, the first half of this event film is premiering on VOD, on trauma now at this very minute. And every month, we have two or three premiere movies, young world premieres. And then I curate about a dozen movies from our library, some of which are classics, or sometimes there's a theme. It's a great service, it's only 499 a month. And it keeps it drama alive, where we have we went bust, we're living on the memory of fumes, we're not living on fumes. We're living on the memory of fumes, and without our fans going on trauma now. I don't know how and you know, shopping at our studios store. Trauma, direct trauma direct is our store on trauma.com. You know, we are fans, the only reason we're still around, they support us and they subscribe to trauma now. And anybody out there who's listening, if you want to support new, brilliant, independent filmmakers, the next generation of James guns and, and the other famous directors who have come out of the loins of trauma, Eli Roth, Trent ageia, and actors like Samuel Jackson, and so on and so forth. Support trauma now and support the new filmmakers whose movies are premiering on trauma. Now. It's a great, great system, it's only 499 a month, first month is free. So but even if it isn't free, you pay the 499 let with the last independent movie studio with the last ones. And we're certainly the 44th year. And it's never been more difficult. And we're the last ones who even pay lip service to true independent filmmaking. There are no studios left to have any longevity. And and the ones that wanted to that do have longevity. It's all about money. There is no idealism or love of the art or it's all about who's in the movie and the packaging and the huge advertising campaigns where the last one Troma entertainment is the last one and when it's all thanks to our fans, we wouldn't be here without our fans. And net neutrality helps us do that free open and diverse internet, which unfortunately, FCC, the Federal Communications Commission director Ajit pi is named Pi was his last name for ship pi. He's decided to get rid of net neutrality. So that means the main conglomerates now AT and T Comcast, you know, these aren't even they're not even involved in the art. It's their phone companies, ISPs. But the point is they want to build a superhighway that Dale they will be able to afford to pay for and beyond. But we we will not be able to afford to be able to put our content on the superhighway. So no longer will everybody be equal. There will be an elite of rich people. It'll be a CBS, NBC ABC World. You'll have the homogenized baby food of the major conglomerates on this superhighway. And their vassals and then all the innovation and all the new people and all the brilliant James guns and Eli walls so the future will be on this dirt road. The Internet that will be a dirt road and well

Alex Ferrari 19:59
We'll be right back after a word from our sponsor. And now back to the show.

Lloyd Kaufman 20:08
Take a long time to buffer and, and they'll slow us down and feed themselves. You know, it's gonna, it's it'll be over, be over and you'll they won't be any more innovation. Where did Kickstarter come from came from net neutrality on the internet. It's a free open and diverse internet democratic medium trauma has half a million people every month coming to my fan site and traumas website and store and Twitter and Facebook and at Lloyd Kaufman on Instagram, we have literally maybe more than 500,000 Every month, because they like it. And we have just as much opportunity on the internet as Disney if they liked Disney, they go to Disney, if they like trauma, they go to trauma, but everybody's equal. It's a level playing field. But if there's a superhighway, that's fat that you can get that delivers fast broadcasting to the consumer, and then the traumas on the dirt road, that takes a long time to buffer. Nobody's gonna nobody's gonna want to waste their time, it'll be like public access TV, people are going to want to go with a good quality broadcasting is and that's going to be on the superhighway, and we will not be allowed to be on it that mainly because we won't be able to afford to be on it. So I imagine will be done if indeed, the free open and diverse internet goes away. But nevermind, trauma traumas just a movie company, they are going to be cures for cancer, they're all these wonderful things that come out of the free open and diverse net neutrality that simply won't happen. The innovators have got to have to go through if you have a toothpaste that can prevent cavities really prevent cavities, you won't be able to go direct to your audience, right, the Angry Video Game Nerd gets millions and millions of views and makes and makes money from the net neutrality internet. But if the maybe he will be able to afford to be on the superhighway, but the the net, the YouTube stars of the future or new young first time YouTube stars who under normal net neutrality conditions might be able to attract millions of people because they've got something that the public likes something new and different. And that might change the world a little bit. They won't be able to have to go through one of the majors or the vessels of the majors, the toothpaste, the guy who invent stupid, the the gal or guy who invents to real cavity preventing toothpastes will have to go through Colgate, or polymer or the other one Procter and Gamble, and they won't be permitted to make very much money, they'll they'll you know, they'll get the tiny, you know, you know how it is who, right, if you want. So, you know, and there'll be a lot of innovation that won't happen because nobody will know about it or that the gatekeepers in the cartel and the monopolies won't have the imagination. You think that the monopoly that got the cartel, you think that they would have understood how great Kickstarter could be? Right? Kickstarter started with nothing? Nothing? Yeah. Right. It's cool, because the public wanted it, they knew there was a need for it. But the establishment wouldn't understand that they're not going to they certainly and they certainly don't want competition. Netflix wouldn't be here without net neutrality. Now they're, well, now they're part of the elite. And they're part of the, the they're probably going to close the gate. They're probably close the gate and not you know, now that they're inside the, the treasure house and probably a bar us from, you know, they'd probably go against net neutrality. Google, I think is four minutes early. And I think Facebook is too. So that's good.

Dave Bullis 24:01
Yeah, that's actually something to hear. Because you think they'd also be a be against it. But you know, that's why what have you on here, Lloyd? Because, again, you're fighting for the small guy. You know, like when people ask me, how do you promote a podcast and I go, I have no clue. I have no idea what the hell I'm doing. So that's why I have people like you, Lloyd. Because you're out there fighting the good fight.

Lloyd Kaufman 24:22
Well, you have a good podcast and you've done 75 or more chapters, episodes. And obviously, whatever you're doing, because of net neutrality and the Democratic level playing field of net neutrality, you're, you're able to attract viewers if you didn't, if your podcasts were not interesting to people they use, you'd be gone.

Dave Bullis 24:45
Well, thanks. Well, thank you. I appreciate that. By the way, your episode. This episode we're recording right now is going to be episode 205. Wow. Can you believe it?

Lloyd Kaufman 24:55
That's great. When will it air?

Dave Bullis 24:57
It's going to air next week. Week. So it'll be plenty of time to, you know, for everyone to hear about the premiere and everything. But you know, I, you know, I saw the video you by the way, Lloyd. I know we're starting to run out of time but I saw a video you you and it was called Kevin or it was called Lloyd Kaufman bothers people at Hugo's premiere. So I have to ask, you know,

Lloyd Kaufman 25:19
What was it again?

Dave Bullis 25:21
It was called Luke coffin bothers Kevin Smith. And it was just, it was no, it was funny. It was, it was good, all good stuff. And I just wanted to ask, you know, you know, growing grassroots campaigns like that, you know, I, you know, I've wanted to have Kevin on this podcast, he seems like such a good guy. Is he a good guy in person? Lloyd.

Lloyd Kaufman 25:41
I don't know him. Well, I certainly admire him. And he certainly one of our greats. But I can tell you, there's a show that he has called comic book men. And they have a episode coming up in the fall, I think with a it's trauma for one of their episodes where they were all there. And it's terrific. It's very funny, and how nice of men and Mang and Brian Johnson and Kevin Smith you know, they were nice to devote an episode to trauma entertainment. Toxie and kabuki man and I and, and I think Katherine Cochran and Elizabeth ambrozy Oh, you know, we had a trauma episodes very, I can't talk too much about it, because I've been pledged to confidentiality. You know, they don't want me to be a spoiler, obviously. But it's a very funny, they did a great job. It's hilarious. So keep an eye out for comic book Men and the trauma. So how nice is Kevin Smith? You know, allow a trauma episode.

Dave Bullis 26:44
And it's speaking of that load, too. You mentioned Toxie. I don't know if you could actually talk about this. But one question I wanted to really ask you is, you know, I know there was a talk about a remake about there was actually be a remake of The Toxic Avenger. How is there any more news about that?

Lloyd Kaufman 27:01
Well, they've got Conrad Vernon as the director. And he is great. He loves trauma. He did the sausage. He did Sausage Party. He did Shrek. He's, he loves movies. You know, he's one of the unique establishment people who actually love movies, and are in it for the art not for the scum soak their red carpet rape culture. So he's a good guy, and you can have a conversation with him. He knows film history, and he's going to do a great job. I I am not confident that the movie ever is. I think their deal runs out make. So so far, they've not put it together. Akiva Goldsman who was the big shot on the case. It's been about 10 years and I think, I think they have not been able to make it happen. They got a couple of a few more months to run. And if they you know, I think it's gonna take a miracle.

Dave Bullis 28:06
Because at some point, John Travolta was was attached to it, right?

Lloyd Kaufman 28:10
They had John Travolta, they had, what's his name? Pumping Iron guy was Arnold, the governor. Yeah. He signed, he signed. Apparently they announced it at the Cannes Film Festival years ago. And then he quickly unsigned for he unsigned because he, he got offered a $60 million remake. He was getting $60 million for a remake of something. One of his maybe it was a Terminator, whatever it was, it was shaped. But unfortunately, that was it. So far, they've come up with nothing. You know, and they, they, I mean, they have Conrad Vernon, he's great. But I think I don't think it's gonna happen. To ship if it had, if it happened, we would have gotten a big check. Or they've got they've got to make so if that's how it goes, we get a big check. And then we can make not only can we make Shakespeare shitstorm which we are making but we wouldn't be able to make the fifth Toxic Avenger, Part Five grime and punishment, which takes a lot of which takes place in Chernobyl. And but we don't have the $800,000 to make toxic five. So I don't think that will get made. I think good Shakespeare's shitstorm might well be in my lap if I get through it if we actually make it the summer. It's very daunting task. Like all movies, movies, Shakespeare shitstorm is $20 million movie being made for three or 400,000. So it's a hell of a project. So that may well be the end of it because I can't keep putting up my wife and my money to make good movies.

Alex Ferrari 30:03
We'll be right back after a word from our sponsor. And now back to the show

Lloyd Kaufman 30:12
Where the major media and major media not only doesn't give us any outlet for revenue, but doesn't even cover us after 50 years of making movie. I've been doing this for 50 years. And New York Times. Never said never put the word trauma has not been in the New York Times or any newspaper. 25 years. We had our 40th year a couple of years ago, four years ago, no New York media covered it not a word. No Hollywood Reporter No, no variety. You know, there hasn't been an independent movie studio that has existed for 44 years. There hasn't been one in history this done what we've done and left such a mark, the cultural map, right? Look at all the directors from James Gunn, to Eli Roth. To the guys who did Deadpool to Takashi meet gay to the guy who did the stillness, the whatever it is a water, Del Toro, right they all love traumas. Peter Jackson is a trauma fan. Hayao Miyazaki, the guy who did my neighborhood doctor was a huge fan. Right? The Deadpool guys talk more they talk about right you can see their influence of trauma there yet, with the fact that we live for 30 years, survive for 30 years totally independent, totally independently with no, you know, we don't make movies for lifetime, which is a division of one of those conglomerates. We're totally on our own. No, no interest because we don't and we don't have the money to advertise. So the New York Times has no interest in us, nor does the New York Post note it was nor do any of them have the media. The only reason they're interested is when there's some advertising, right variety. If you take a page and variety of advertising, they might give you if you're independent, you might get a little article, you know about what you're doing at the Cannes Film Festival, same with Hollywood Reporter But apparently the you know, we just we are not anything we don't exist. We do not exist return to Newcomb, high volume to return to return to Luca y2k Volume Two, it doesn't exist doesn't matter that Lloyd Kaufman has been making 50 has 50 years of experience making movies like The Toxic Avenger requests of nuclei or squeezely Waitress first turn on movies that have clearly influenced a huge segment of our mainstream talent. And that brought forth Samuel Jackson, Oliver Stone got into this industry because of me. I mean, there are tons of people who wouldn't, who wouldn't be around or who who are heavily influenced by the trauma of yet. Nobody cares. Nothing. We are we are we are not, we don't exist. We do not exist. And it's especially damning. In New York where we've, you know, we own a building, we got to payroll, we've we've made movies in New York State for 50 least I have for 50 years, and the fucking bastards don't even acknowledge that we exist. The critics review us and they always give us very good review and the Museum of Modern artists, premiering returned to New come i and, and the Museum of the Moving Image here premiered return to return to New komyo aka Volume Two, but only the critics of the times are the poster, whatever, give, you know, they pay attention, they review the movie, but again, they when they review the movie, they stick. It's usually stuck in the ghetto, where the guy is making a documentary about a left handed mattress worker or, you know some kid who's made his first horror film and you know, but it's politically correct kind of person that that's, you know, that's called you know, they stick it in the, the section. It's like a ghetto, which and the people reading the paper of the New York Times, you know, they don't even read that section.

Dave Bullis 34:24
Yeah, you know, and that's why again, what I wanted to have you on, I think it's so important to support trauma, because you actually release one of my favorite movies of all time which is cannibal the musical, which is Trey Parker Matt Stone. You know they for everyone listening Casio knew that name those names they do Southpark

Lloyd Kaufman 34:42
We discovered them we discovered them and helped them make cannibal the musical we distributed it nobody else would nobody. We helped them finish it and you'll see the opening of cannibal the musical is very trauma ish and the rest of the movie is much better taste candidates a brilliant film that they were able to use the VHS box to help them get credit, credit credibility. So when they were pitching South Park and all that stuff, gave them a little bit of professional, you know, professional air. And I'm in some of their early I'm in orgazmo. And they're great guys are terrific. They're wonderful. They're great. They were great. But that's only another example of like, when there's an avalanche of people that have come out of trauma. It's unbelievable how we are totally ignored. I still can't get get over. Oh, and then the thing that really pisses me off David is and I again, I'm grateful you know, James Gunn gave me two seconds in his wonderful Guardians of the Galaxy, which is a masterpiece. That's a beautiful film. And I have a two second shot. So all you know, all the recognition I've gotten more recognition for my two seconds in Guardians of the Galaxy than for my 50 years of you know, killing myself to make poultry guys night of the chicken dead or traumas war, or terror firmer. You know, it takes me about five years to make a movie returned to New kamayan Return to return to New Komai aka Volume Two, it's a two part event film similar in the same way that Kill Bill is two volumes. I spent seven years on that. Right the seven years that's all that's the only movie I made in seven years. So you know these people right there get plenty of attention to Suicide Squad, which is plenty of attention to Batman Forever. Plenty of attention to whatever scum white the Weinstein, Robert Redford, Sundance, rape, red carpet worshipping culture of the so called independent world, right that we don't even own the world end of the word independence in any word anymore. Right? The movies, the $12 million movie made by celebrities that get shown at Sundance, that people forget after 10 minutes. That's where the that's what it's all about worshipping Harvey Weinstein up on the right. He's up on the hill and everybody's in. at Sundance, they're all in awe of him and look at the scum. Look at the world they live in. Look at the Robert Redford Sundance Harvey Weinstein worshipping world, right and yet, and yet trauma ignores us. They were ignored. We are ignored. We have been doing this for 44 years. Right? We have a fan base that goes out there and books, our movie theaters. Our fan base are the only reason we're still here. Right? Right. We have a brand new trauma. Trauma is a brand. I don't think people go to see it Fairmont movie, because Paramount's name is on it. In fact, nowadays, that's such a filthy culture that they've got. Right.

Dave Bullis 37:59
You know, I also was talking to some friends Lloyd. And I apologize. I know we're running out of time. But just in just in closing. I know. I know. You have to run. But I was talking

Lloyd Kaufman 38:09
I can give you another 10 minutes. Oh, cool. Awesome. Aiden said that he just came in and said it's okay.

Dave Bullis 38:16
Okay, awesome. I didn't want Hayden to break my legs or anything.

Lloyd Kaufman 38:21
He's the best. It will he loves you. And thank you. He's very thankful that you're giving me some time too and thank you.

Dave Bullis 38:28
Oh, oh, Lord, anytime. Because the first time I ever met you, I remember. I I wanted to like this because there's so many things I wanted to say to you. And we met on the set of cross bearer, which is the film in Philly. And I was just covered in fake blood and you were like, I walked up to you as a Lloyd you're like, please don't get any of that blood on me. Because you were wearing a new jacket. I remember and I was like, oh, sorry. I forgot I was covered in blood. But

Lloyd Kaufman 38:54
Thank you for preserving my jacket.

Dave Bullis 38:56
No problem. Those are the memories I cherish forever. Lloyd. The first. The first memories don't touch me kid. No, I'm just kidding. Oh, I love you. I love it.

Lloyd Kaufman 39:05
At least at least I didn't touch you see? That's what the mainstream right all these agents and facilitators. And and right, it's a successful talk about this. Drain the Swamp. Oh my god, the mainstream cartel? It's a cartel. It's a monopoly. And I don't I think it's just disgusting. And it's a it's hundreds of millions of dollars of lobbying in Washington to get the rules against monopoly changed. And all this worshipping of a conspicuous consumption. You know, the the they'd rather put it, they'd rather publicize a $25,000 wedding cake in the New York Post and talk about the fact that trauma just achieved its 40th anniversary.

Alex Ferrari 39:55
We'll be right back after a word from our sponsor. And now back to the show.

Lloyd Kaufman 40:04
They'd rather have a piece about Brianna's fur coat and how one of these fashion models in $200,000 dress skirt wardrobe, wants to have the fur coat that the fur coat that Rihanna us has been wearing. Right, just the idea of a fur coat is obscene. But you know, that it's, it's, it's the it is the value system, the E entertainment value system, the the whole, the whole thing is filthy. And we saw back in the 60s. You know, it's, it's money, it's old 99% of the industry. And again, I I think I'm an expert at 99%. And more than 99% of the people in our industry are scum of the earth. They're crooks. They're lazy. They hate movies, they're there for because they think it's easy. And it's a fast, it's an easy and they and they're there for the for the velvet, velvet, ropes. Keep the real people out. There, they're propelled by flying. Sorry about the pun that propelled by flying, you know, business class to the Cannes Film Festival, and then bragging about how Oh, I didn't read my shoe. You know, and, you know, that's a restaurant that they you know, it's like $800 for for people, you know that that's the world they live in? That's the world they live in. Right. Yeah. And, you know, get young people to blow them, you know, casting couches, and, you know, you hear about all that stuff. And it's true. It's disgusting. It's horrible. But the worst of it is, from the from the point of view of art, is that we're getting a world of homogenized baby food. Yes, politically correct, I suppose. And that's good. But that stuff that's going to change the world is not getting to the public.

Dave Bullis 42:14
Yeah, it's a real art.

Lloyd Kaufman 42:16
That genuine artists, yes, there's a tiny amount there's a tiny number. James Gunn, Eli Roth, Jon Voight, you know, those people, the best people in the world, a tiny, tiny number, genuinely love the cinema. But the rest of them, they are going straight to hell, they are gonna burn in hell.

Dave Bullis 42:40
You know, because one of the things that you just touched on was, there's so many people you meet in this industry who call themselves producers, they make a producers card, they pass out at networking events. And you always say, you know, where are these movies that you're making? You know, where are the scripts that that you're, you know, you're talking about where's this work? I, you know, where the hell is all this stuff. If you start to scratch that surface a little bit, Lloyd, you start to see that it's all just a facade built on bullshit. And it's just, it's all about going somewhere and being seen and that's what they really want. They just want to be famous. They don't want to actually put work in they don't love movies or anything else. They will be a storyteller. It's just about being famous. You know what I mean?

Lloyd Kaufman 43:20
Or the Yeah, exactly. Yeah, basically, right. Money, money, power, money and power, money and hookers and mansions and you know, drive around a Rolls Royce that you don't even own no fucked up values. None of them none of them knows that Daniel ortho on is

Dave Bullis 43:42
Or even Takeshi Mecca like you just mentioned. Or you know, like if you mentioned somebody like that or or even Miyazaki like they wouldn't know who those people are.

Lloyd Kaufman 43:51
You have to dumb down your conversation with the people are getting there's a very small number with the greatest people in the world. Conrad Vernon, you can actually talk about movies. You don't have to dumb yourself down. Obviously James Gunn, obviously. Trent Hager loves movies and loves, you know, you can have a conversation without Don't you know, you have to dumb yourself down for the so called professionals. Now the gatekeepers the gatekeepers?

Dave Bullis 44:23
Yeah. And that's why I you know, I'm glad to see you're still making movies, Lloyd. And, you know, so you know, return to return Nukem high volume to you actually just announced the date at the Trocadero theater theater here in Philly. You know, and you haven't going TO to having a premiere out in Los Angeles as well as the Beverly Hills. And I also want to link everybody in the show notes to all those theaters. We can buy tickets online, you go on,

Lloyd Kaufman 44:50
How is it possible? How is it possible that Romeo and Juliet written by James Gunn that way selected by the Museum of Modern Art to be in their Shakespeare series. They only showed three Romeo and Juliet movies, one of which was to Romeo and Juliet. How is it possible that movie has never been on on any TV or any of the show times in HBOs and blah blah blah? How is it possible that returned to Nokia my seven years of my life which is a very well reviewed the time New York Times liked it. The critics they're certainly don't do us any favors. They wrote a great review. It's never been on any cable system. Nothing totally blackballed. Only because we're independent. How is that right? That's right. There's plenty of shit they put on. Right? They got plenty of shit. They got some good stuff to HBO, Showtime, whatever. The only one that showed any of our movies in the last 20 years. The only thing the only kind of broadcast we've been on was Robert Rodriguez, his channel El Rey, and he's a filmmaker. He's an artist and he loves trauma. And he's, he's one of the people that really love movies. Yeah. But, you know, why is it you know, it's a cartel. It's a monopoly. It's disgusting. And thank you, David Budos for helping us promote blehm Lee's fine art cinema mark, march 8 and LendLease Noho. Seven clicks March 9 to 13th in LA and I'll be there with the cast. And I think we're gonna see some from James Gunn, and John voids making a video and Trent haga will have celebrities trauma alumni there, the cast Katherine Cochran, and other Zakka Miko and some of our stars will be there. It's going to be great. We have an art show by the way. The hyena gallery in Burbank has organized an art show for a month of March with all the paintings and sculptures are all inspired by returned to Newcomb high and returned to new comer. Hi, sorry, returned to return to New Kumite. About 20 artists have created paintings and sculpture all inspired by the class of nuclear my legacy the franchise or whatever you want to call it. And then there's going to be a big party on the ninth of March at the club Cobra, which is a club next to very almost next door to the lovely Noho in North Hollywood. So it's going to be quite a trauma festival. And then march 1, you go to the Trocadero, I'll be there with Katherine and, and some of the stars. And we're going to have a great premiere at the Trocadero in Philadelphia for return to return to New coma, aka volume two. And this is all thanks to our fans. Our fans go to the theaters and tell the managers they want to. They want Lloyd's movie. And so if there any fans there, thank you. And thank you for going if they're fans listening, and now go to your local cinema I can very often show up.

Dave Bullis 48:08
Yeah, and I'm going to link to the shownotes everybody where you know, you can go to the screen, or you can go to your local theater, and you know, ask for Lloyds movie there. And then you can actually do that. So I'm going to link to all that in the show notes. Lloyd. I get thank you for going over the time, by the way. I know.

Lloyd Kaufman 48:24
Hold on. Hold on one second, please. Oh, wait. Yeah, let's wrap it up. I see that. Something's happening here. Can you I've run over. But thank you very much.

Dave Bullis 48:35
My pleasure, Lloyd. And again, I can't wait to have you back on again. When you when you make Shakespeare's shitstorm. We'll have you back on for the third time. That'll be the trifecta.

Lloyd Kaufman 48:44
Wonderful. And come and visit Tomago one of these days.

Dave Bullis 48:48
I am going to take you up on that. I want to go to York. Give you a tour. And I want to take you to lunch. I want to I want I want to come up there and I want to take you to lunch Lloyd.

Lloyd Kaufman 48:56
Beautiful. Let's do it. Anytime. That's great. And you'll get a kick out of trauma visiting we get a lot of tourists, too. They just ring the doorbell and come visit the trauma building and beautiful Long Island City queens. Alrighty, see you soon, David. Thanks.

Dave Bullis 49:11
Take care, Lloyd. Best wishes. Bye bye, everybody. Bye!

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IFH 681: From Indie Filmmaker to $1 Billion Sale to Disney with Michael Gallagher

Today’s guest is a filmmaker and Filmtrepreneur Michael Gallagher. Michael is one of the co-founders of Makers Studio. Makers Studios was the largest independent YouTube network in history. YouTube channels under Maker Studios have also collectively earned over 90 million subscribers and accumulated over 1.1 billion views monthly. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, rising to $950 million if financial milestones were met.

Michael has leveraged his success as a YouTube filmmaker to become a full-blown feature film director. His latest film is Funny Story, a dramedy about a well-intentioned father who inadvertently wreaks havoc on the life of his estranged daughter when she invites him to her woodland wedding. Michael went on to direct smash hit films on Youtube like The Thinning Series and InstaFamous. He talks about the big mistakes he made distributing his first feature film Smiley, self-marketing his films, and lessons learned from building an audience on YouTube.

Enjoy my conversation with Michael Gallagher.

Alex Ferrari 1:38
I'd like to welcome the show Michael Gallagher, man How you doing, brother?

Michael Gallagher 4:32
I'm doing well. How are you? Thanks for having me.

Alex Ferrari 4:34
Thank you for thank you for being on the show, man. I truly appreciate it man. I i when i when you guys reached out to me, I was like super excited to talk to you because I've known of your work in the past and you're unlike any other guests I've had on the show because of your history with the internet and with YouTube and that and the new wave of entertainment that has kind of moved in. So before we jump into all of that, first and foremost How did you I'm afraid to ask because you're a little bit younger vintage than I am. But how did you get into the business? Because like, I was five years old, I share three features. I'm like, shut up, just shut up.

Michael Gallagher 5:15
So funny. Well, I, I'm from San Diego, I'm 30. So I was born in 1988. So, yes, but growing up, you know, I was always in love with, you know, storytelling in the film. You know, I read, you know, Rebel Without a crew when I was like, I don't know, probably 13 or something. And so I kind of just started getting like obsessed with that sort of like 90s indie film movement of like Tarantino and Robert Rodriguez and Kevin Smith of like, these guys that were just like going off and somehow making a movie. But then as I got older, I started noticing that like, the path of those guys, as soon as they did it, that doesn't exist anymore. It's like Sundance, that whole thing that changes. As soon as someone like gets in the door, that door shuts and now you got to find a window, or a crawlspace, or something to get into the industry. So I was just I kind of kept an open mind. And, you know, it was a little daunted, like, how do you make feature films. And so I just started, you know, as a kid, just doing short films, I would, you know, with my teachers try and pitch doing a video project instead of having to, you know, write a book report or something. So like, even in school, like fourth grade, fifth grade, sixth grade, like, even really young like that I was editing on iMovie and just kind of, you know, taking my dad's camcorder, and just going out and shooting stuff, you know, not not, none of it was good. Let's start there. None of it was actually it shouldn't be. It should. It shouldn't be. Yeah, but I started taking it more seriously. And then, in high school, my parents, I was like begging my parents, like I got to go to some kind of film, school, film camp, whatever I can find. And there was this thing at the New York Film Academy in Burbank that they had a high school summer film program. So I went to that at 14 and shot 16 millimeter film, and cast sag actors and I was just like, hooked like, I'm not a drug person. But that was my drug. I was like, Alright, I'm 14, I can cast sag actors game on let's do this. So then from like, then on in high school, I'm in San Diego kept putting out, you know, actors access notices, and like casting sag actors and running auditions at like Doubletree conference rooms. And, you know, I'm just being this like, ambitious film kid. And then I would submit to local film festivals, and, you know, just try and get better. And, you know, the 48 hour film contest, like, I was just all, I was all in just trying to figure it out. And then, you know, eventually that led to, you know, when YouTube came along, and then the partner program, I saw that people were able to just make whatever they want, put it on YouTube, and actually get paid for it and get seen get an audience. And it seemed, you know, I was kind of doing that with the shorts, like not spending a lot of money, just putting it out there. And I was honing my skills. I thought, Okay, well, what if I could take the filmmaking side and apply it to this new media kind of concept? And that's how I started totally sketch and I just started making weekly sketch comedy videos, you know, on a whim like that,

Alex Ferrari 8:05
Which is, which is the funny thing that you say is that you, you were you saw that wave in the 90s. I mean, you were very young, obviously. But you saw that whole concept of the 90s. By the time you started to really figure it out that that party was over. So you, you realize that that wasn't the way to go. I on the other hand, took 20 years to learn that lesson, and thought that it was the 90s all over again, it was trying to do the exact same thing that Robert did, and Kevin, and Quintin and all those guys. And it took me a long time to figure that out. Because this is and this is my truth. I don't know if you know about this or not. But in 2005, I was on YouTube. I was posting tutorials on how to make films on youtube in 2005. Before anybody had even thought of doing anything like that. And then of course, I said, I said, and you can look, they're still up on YouTube. It's like 13 years old or something like that. look them up the other day. I'm like, Oh, my really bad compression because YouTube was horrible, horribly compressed back then. And then I just said to myself, I don't know if you've ever run across this. I'm a real filmmaker. I don't I don't put stuff on YouTube. I don't teach other filmmakers have them out. I that's not why I went to film school. I'm, I'm on a tour.

Michael Gallagher 9:18
Definitely a classy a class, this sort of system of like Vimeo, YouTube, and at that time, Vimeo was like the classy place for all film, all filmmakers short film. And YouTube was sort of like a, you know, like a loud party that was saying, Yeah, but

Alex Ferrari 9:35
I just wish I would have just stayed on because I would have literally owned the entire space of making showing you how to make movies at that point. Can you imagine if I would have just made content all the time? It was would have been insane.

Michael Gallagher 9:49
You're alright.

Alex Ferrari 9:51
But still, but still. I'm still a very angry and bitter filmmaker. But But what I find fascinating is that you were very open minded to this You medium and I think so many filmmakers, even in today's world, they're not open minded they stick to they're like, Oh, I'm only going to do this, or I'm only going to do that. And you said, Well, wait a minute, that's not working anymore. This is the new thing. Kind of like when guys jumped on Vine, when vine was a thing, there was a small window of opportunity there, there was a small window of opportunity to win YouTube, like you could make an obscene amount of money on youtube when the partner program started and things like that, that window close. Now, it's like you got to work a lot harder to make remotely that much money. Is that correct?

Michael Gallagher 10:31
Yeah, these things like exactly what you're saying. There's like a short window, as something's kind of new and exciting and untested. And the people that get in in that moment and just give it their all, sometimes they they succeed. And then as soon as they've succeeded, big business comes in and says, Wait a minute. Like, we can't just let anybody do this, right? Wait, who made a million dollars who did what? And then all of a sudden, they just start buying everything up and then close the doors, and then no one can get in? Because it's all corporations now. And then it's like, now you got to find a new wild, wild west to like, go in and go make your mark.

Alex Ferrari 11:07
You know, it's Yeah, cuz it was in the 90s. It was the indie films were the wild wild west Sundance, and those kinds of things were the Wild West. And then then it turned into other things. And then eventually YouTube, and now it's streaming, and being on a streaming shows and things like that, what you have experienced on as well. And I'm curious to see what the future I mean, lies right now. Because there's so much competition, even when you started, there wasn't as much competition. You know,

Michael Gallagher 11:31
There really weren't that many filmmakers on YouTube. Like, I think I'm like a crop of like, five people, maybe?

Alex Ferrari 11:38
When did I When did you start? When did you start on YouTube?

Michael Gallagher 11:40
On YouTube 2009. It was like, beginning of 2000. So you right before the partner program had like, just started. And so it was like, right around the time like Freddie Wong.

Alex Ferrari 11:50
Yeah, I was about to say rocket jump. Yeah,

Michael Gallagher 11:52
Yeah, rocket jump, pre rocket jump, Freddie Wong. And then, you know, Julian Smith, who's, you know, great comedian. And also, he would just film and edit and do everything behind the scenes. And, but most of the people on YouTube at that time, were personalities, that were just literally broadcasting themselves, they were just, you know, turning on a webcam, you know, dressing up, like Sarah Palin, or Obama or whatever was Britney Spears, like anything that was kind of like to get the clicks. And, and they would, you know, they would do comedy, but it was sort of unpolished, on, you know, presented. And, and what I saw was, okay, there's all this talent, like, this is a big talent pool, but there's not really anyone guiding that talent. And so I thought my contribution could be well, what if I bring like the the filmmaking that I've been, you know, honing on my short films and music videos and local commercials? What if I brought that to the talent that's on YouTube? And so literally, when I first started totally sketch, I would do, you know, sketches with actors and things that I would cast just like I was doing in San Diego, right. What I would also do is send out emails to the top youtubers at the time, and say, Hey, you don't know me. But here's, here's my body works. I had my short films on Vimeo I had, you know, that look nice. Yeah. And I said, like, Look, here's my work that I've done, here's this new channel, I would love to produce for you a free sketch, a music, video, parody, or whatever, let me handle all of the production, you you would just be the talent in it. And in doing so maybe you could also then be on my channel, and we could do a sketch or something together collaborate. So I was just like, giving like, Hey, you want a free sketch? You want a free music video? I wasn't asking anything of them. Other than Can I give you you know, can I give you my services? And that approach worked really well. Oh, yeah. Yeah. Because people would see my work and they saw Oh, it's not, you know, this isn't like po dunk. Like, this actually looks good. You know, this short film played a bunch of festivals, or, you know, this music video, maybe I've seen that music video online. And so I just started getting, you know, collaborating. And the first person I collaborated with was this youtuber alpha cat, who was the premier Obama impersonator on YouTube. And he, he was like, the guy like he was doing all of these, you know, Beyonce sort of spoof. So, you know, like, but as Obama and it were really funny, but he didn't have like a Producer Director behind the scenes. And so we produced this whole music video for him that and I wrote the, you know, the first draft of the parody, but it was a Jamie Foxx is blame it on the alcohol. It was called, blame it on the economy. And it was about like, the economic crisis that we were going through. And he was like, oh, let's just get on my pals. And and so we called Lisa Nova, who did Sarah Palin at the time, I called my buddy Richard Ryan to play Joe Biden. And we just did this crazy music video, but it looked legit. And it actually got picked up and they showed it on the view. Because it was such a like viral video at that time. And but from there that that kind of helped explode me on the YouTube scene. So then everybody saw that video in the community and said, well, who's this guy like, we need to hire him. Bring bring him in and so he can just sort of bring that filmmaking style to what we're doing. And then that's kind of you know, that's how I got in in the club

Alex Ferrari 15:08
So so again for everyone listening take some notes here you offered your services for free because you were smart enough to provide provide service and be a value to people who are trying to to connect with and to work with in one way shape or form and all you had to offer at the moment was I've got some skills I've got some production I got something that you don't have I'm not asking for anything in return Just let me work with you. And it worked out it worked out for it fairly okay for you.

Michael Gallagher 15:37
Well, it was it was funny because just like in high school anytime I had any money if I made any money if I you know for like grandma gave me like a check for 100 bucks or something for you know, birthday. Like any money I would get, I would put it into film equipment. So like at the time I like saved up I got an HB x you know, I got a Panasonic HV x at the time was like a big deal. Oh, yeah. And then I really saved up and you know, like summer jobs and doing like short films and such. I got a Kino flow kit, I got to four banks,

Alex Ferrari 16:09
Just rock'n, you're like, dampen your Pip, can you? Can you imagine that time of time of YouTube to show up with like an HVX and a keno kit. It was like literally showing up with like a frickin steady cam and a panavision camera for like, full 35 on the student film back in the 80s. I mean, seriously.

Michael Gallagher 16:31
Yeah. So I was like, I had a pretty, you know, robust because I had like an area, I have a three point area lighting kit. And that was used that I ran it to the ground. And then I had the Kino flows. So within my setup for the shorts and things I was doing, I could like pretty much any scene as long as there were no more than like five people in a frame. So but it would look really good. So it kind of helps set things apart. Because lighting is such an important part of filmmaking. And here's kind of elevating that sort of HD look. But, but yeah, that that really helped just because people would see and I was calling in favors left and right, you know, kids, I went to film school with friends that I met at parties that you know, is dp someone in sound, and I would try and pay people as much as they could. But in the early days, like you don't have money, so you're just you call in favors, or you're finding collaborative, excited people around you that want to participate. And that's what I did in the early days of YouTube. And then as it you know, kind of spread, I still kept that mentality of keeping it small keeping it low budget because, you know, you can make money doing YouTube, but the more money you spend doing it, just the less money you can make. Because there's sort of a sort of a cap on the whole thing at that time at least.

Alex Ferrari 17:42
Yeah, there was a you weren't there wasn't the millionaires weren't being made just yet on YouTube. It was it was pre pre millionaire days at that point. But, but yeah, it in very, very true. Now, you also came up with a fairly cool idea called Maker Studios, if I'm not mistaken. You're one of the co founders of Maker Studios.

Michael Gallagher 18:01
So yeah, I'm one of the co founders of Maker Studios, but I it wasn't my original idea. It was actually so from that music video shoot that I did with alpha cat. So Lisa Nova Kane, and Danny zappin was her boyfriend at the time and her brother Ben Donovan Dale, both the three of them all came to the shoot. And they saw what I was doing. And they said, Oh, well, we got to talk to this kid because we're about to start a company and we need some filmmakers to be a part of it because we right now we have the talent what they had been doing is they had been going out and they had this idea of creating sort of like the Saturday Night Live of YouTube like what if we got the top you know performers and put them all together made a super channel and we all promoted that super channel and you know got it to a million subscribers in like a day. And then what from there, we got brand deals and we kind of just helped get everyone paid. And that was sort of the concept of early days it was even called maker that I didn't have a name for it. And so they I remember going to Starbucks over and bennis with Danny after that shoe. And he's like yeah, we're gonna do this thing. We're gonna we're a mess. We're gonna disrupt the whole industry and he's just like, you know, wearing like clothes from Target like drinking a coffee saying like, Yeah, I got I got all the top youtubers involved and it's gonna be great like Yuen like you're gonna you know, dedicate the next year to this thing, man. And I you know, it sounded good but it also sounded like maybe a Ponzi scheme maybe I'm gonna be selling microwaves door to door in like a week. I have no idea. I mean, it was just like, you know, sometimes people are all talk and you have no idea

Alex Ferrari 19:35
In this business. I can't see a none this business No, stop it.

Michael Gallagher 19:41
But But I vetted him out and I talked to some people around him and it seemed legit and it seemed like he did have these people so I agreed I said, Okay, I'm in you know, I will I will come out because they didn't really have any money didn't have much to start it was like we're all gonna just donate our time. We're gonna we're gonna come in and invest in ourselves and collaborate on this. And so it was really like, if we're not all part of this not all lock lock step, it's not gonna happen. And I showed up and I remember going to their house and it was, you know, it was all the top people on YouTube at that time, which, you know, this is 2009. So it's like Phil DeFranco shaycarl Shane Dawson Dave days. Lisa Nova, there more, but it Kassem G. It was like all the people that had like hundreds of 1000s, if not over a million subscribers at that time and getting millions of views on every video. So it was like, Oh, my God, I'm with the Illuminati of YouTube. And I'm like, me and Danny, are like the only filmmakers on this thing everyone else is there on on camera talent. And you know, and we want to like, okay, kids play nice, let's all come together, let's come up with the name, let's figure out what our videos are going to be. Because we're, we were just making sketches, we want to start stockpiling and putting them out there. And so that was really the beginning of what maker was, but but from that process, you had so many cooks in the kitchen, and you had so much creative, you know, kind of like top talent for the medium, that it was really difficult to get everyone to agree on what was comedy, what was the funniest thing to do? What was our style and taste. And so some people had our rated senses of humor, some people were really family oriented. And so it was just a lot of debating of what are we even going to make? And from that kind of creative friction, came this idea of well, rather than all of us doing one channel, what if we empower each creator, and give them the resources and tools and support them for whatever they want to make, rather than force everyone to work together? And that's really what maker became is like, how do we empower the creators to go off and, and make whatever they want, because, you know, all these people are just in their bedrooms, kind of doing their thing. And if we gave them a crew, if we gave them, you know, production budget, if we gave them you know, resources, locations, producer, you know, we could really up everything. And so that was kind of the model, and it just took off because all the top creators, they wanted to make cool looking shit. And so that's, you know, that that spread, and then it was like, Hey, everybody, whoever wants to join just kept scaling up from there and getting attention, Hollywood, etc. So,

Alex Ferrari 22:15
Yeah, I mean, this is still in a time. So maker studio started in what like 2010 2009.

Michael Gallagher 22:20
It was some It was 2000, because I started totally sketch in March of 2009. And maker started July, I think it was like, yeah, July 4.

Alex Ferrari 22:32
So that's a pretty quick, pretty quick, you didn't spend a whole lot of time grinding it on YouTube before things started up for you, man. You are what we'd like to call that the right place at the right time. It's kind of like Michael Gladwell book outliers. It's like that you have you read that book?

Michael Gallagher 22:50
I love that book. Yeah,

Alex Ferrari 22:51
It's it's, it's it's kind of like everyone's like, Oh, it's there. They're perfect. They're geniuses. They never have to do anything. Now. They were born at the right place at the right time and at the right skills when they showed up. Like when Robert Rodriguez shows up in 91. Without mariachi, you can't show up now without mariachi because he'll never he would never even be seen. No one would even know who he was. So it was all about the specific timing and you man, you hit it. You were close, though you were you were only about three month window. This is gonna pass you right by Dude, this is gonna pass you right by I just want you to be aware of, I want you to be aware how close you came.

Michael Gallagher 23:26
I'm hashtag blessed.

Alex Ferrari 23:29
So you start 2009. And then and then at that point, YouTube is still fairly much of a what the heck's that thing? No one

Michael Gallagher 23:37
At the time everyone thought we were nuts. Everyone thought the company was like, what you're gonna start you're gonna double down on YouTube. Everyone thought

Alex Ferrari 23:45
You're doubling down on the internet streaming thing, Netflix, whatever. So yeah, it's kind of like when blockbuster had the opportunity to buy Netflix for 50 million bucks. And they said now we're good. We're good. No, we're good. We've got these rentals. Things were good.

Michael Gallagher 23:59
Yeah, brick and mortar is the way to go.

Alex Ferrari 24:01
That's the future the brick, this internet things a fad. So so so Hollywood, when did Hollywood start taking notice? And when did you guys start making some like serious money? Because you started? I mean, it is looking back. It's a fairly genius move. It's insane at the time, but that's generally the way all these movements start. When you look at it at the time to like you were insane streaming movies over the internet, who's going to what it seems to say now you look at and going well, that was genius. So you guys had a small a small version of that one, not that small, but a version of that in the YouTube community where you double down on YouTube, which I would have told you the same thing like you guys are nuts, like, no one's watching. But it seemed to work out for us people like Gary Vee, and those are the guys who who just kept making videos and nobody was watching but one day someone watched. And I kept going. So this this small time so you start building building this up and you start building up the accounts and you start kind of like I can't say it would be like an agent. See? Would it be like a you record? You know, they're sending them? It's like a kind of what would you call it?

Michael Gallagher 25:05
It was a, the term was multi channel network. And so it was the first it was the first idea of well, what if, you know, each person would own their YouTube channel? I mean, they already you already have a split with YouTube if you're doing ads with them. And so what maker would do was, it would kind of represent your channel. So rather than represent you as a talent, it would say, okay, your channel, we're going to help sell premium ads on this channel by talking to advertisers, if we get a brand deal that fits, you know, like, let's say, you know, indie film, hustle, if you were part of maker be like, okay, we want, we got this, you know, film company, or big movie that's coming out as an indie movie that Fox Searchlight is releasing, and what if we partner with you, so you can, you know, do something with the filmmakers and get paid to do it. And so it was like, they were kind of brokering those deals, sort of like what an ad agency would do multiple things. It was providing production resources, it was kind of serving as an ad agency. And then also make it being a content hub, sort of, you know, how Netflix or a lot of places, like, they'll acquire things, but then they'll also, you know, provide the resources. I mean, do they had full production studio, they had equipment they had, you know, everything at maker for, you know, especially DIY stuff, it was DIY, but also for DIY plus where they give you like a three person crew, or a five person crew or something to go out and shoot YouTube videos.

Alex Ferrari 26:27
That's insane. And how long did it take before Hollywood started taking notice?

Michael Gallagher 26:32
Pretty quick. I think, within like, before the end of the first year, I think we were raising, like some VC money and you know, kind of big. Yeah, I know, just started, it just started growing. And then people were leaving their jobs at, you know, kind of whether it was a big tech company, or, you know, a film studio, they were coming in, like, all of a sudden, we were having executives that were just had been at, you know, Disney or they had been at Warner or Sony. Yeah, yeah. And everyone all of a sudden is just like, Yeah, no, I want to work at maker. That's the hot new thing. So

Alex Ferrari 27:07
And you guys are ready, you were in the middle of the storm. I mean, that's, that's amazing. It's amazing. Like you guys, were you and there was nobody around you. There was no competition, there was nothing that even was close to what you guys were doing at the time.

Michael Gallagher 27:19
The only Yeah, things are popping up pretty quick thereafter. So it's always it's hard to say like, what the first thing I think maker might have been the first multi channel network that really had done this. And then very soon, around that time was awesomeness TV. Which, if you remember

Alex Ferrari 27:35
I've heard of I've heard of awesome.

Michael Gallagher 27:37
Yeah, they focused on like kind of more specifically teen oriented content, because they really were trying to get bought by like a Nickelodeon or, you know, a Disney Channel or something like they wanted content that was safe, like kind of age appropriate. And maker was a little bit wild west of, you know, we're not going to censor you, whatever you want to do. That's your thing.

Alex Ferrari 27:57
And, and of course, that attracted all the talent, because he was

Michael Gallagher 28:00
Exactly is no censorship, and we're not going to try and control you. Yeah, you can do, you can just continue what you're doing, and we're going to empower you. And so I think, I think that model really appealed to, you know, the, every level of youtuber top bottom, whatever. And, yeah, in 2014 is when Disney came in, and yeah,

Alex Ferrari 28:18
I heard I heard Yeah, I heard something about that. There was a small company called Disney that decided to buy you guys and it was it. No, it wasn't in the news at all at the time. But if I do remember correctly, and I don't like to talk money on the show, but it's pretty publicly known that the Maker Studios was purchased for 450 million cash and then with a performance bonus up to almost a billion. Is that is that accurate?

Michael Gallagher 28:43
Yeah. Yeah, exactly. And I don't know how much is public of like, where it landed or whatever. But I think those numbers are in the ballpark for sure.

Alex Ferrari 28:50
Yeah, that's not a bad deal for you know, young guys who just kind of like get the HV x 200 and the era kit out. And you know, shout with some YouTubers. That's a that that that took that definitely sent, you know, shockwaves through the industry. I remember when that happened. It was about a year before I launched indie film hustle I launched in the film was on 2015 Oh, yeah. And I when I heard that, I was like, wow, this this you okay, I sound like an old fart but like, Oh, yeah, this YouTube thing's really kind of starting to blow up now. I should have stayed on there like what was I thinking? But that that I have to ask you, man, what was that like? Man? You were like you know when Disney's like okay, here's a check. And I'm not going to ask you know, percentages or anything like that. But you obviously did fairly okay being one of the cofounders of it. So what was that day like as a filmmaker man like, you know, Disney is buying you that at a very, very good rate. A good rate, if you don't mind?

Michael Gallagher 29:50
Yeah, no, it was it was pretty outrageous. Well, it's interesting because we started in 2009. And I had been like day to day with the company until about 20. 11 to about 2011 I was like they're kind of making, you know, helping everyone making videos, you know, kind of working on different you know, branded content and interact. I was doing a lot of interactive actually. And so but my my day to day wasn't really didn't really go on beyond 2011 I was still my channel to I eventually brought my channel totally sketch into the network. And then, you know, would work on you know, as a director for hire for them and kind of consulting and things. But I wasn't really in the thick of it. So it was fun to actually see, every time I would go there. It was like, oh, we're gonna go into a new office. Oh, we got a soundstage. Oh, we got a whole block of offices, right? And then it's like, and then you're, you're, you're trying to make your YouTube videos there. And all of a sudden, it's like a James Franco's in today. It's like a Snoop Dogg. He's gonna shoot four videos. And it's like, wait, what, what?

Alex Ferrari 30:53
Right.

Michael Gallagher 30:55
And then I was, you know, they because I was, you know, very film or filmmaker oriented. They would, you know, they partnered with the Tribeca Film Festival. I remember meeting with like, you know, I remember they flew us out there to for, you know, doing promotion and kind of cross promoting Tribeca. And they were like, Oh, do you want to do you know, we want to do like a 48 hour like film thing at Tribeca? Do you want to make a 40 hour film in Tribeca? I said, Sure. Like, it was like a bunch of groups like No, just you. And so you'll just do it. And we'll have the full support of the festival and we're gonna screen at the festival and play. Okay. And so, I don't know, I'm like 23 22 years old, and like, we're running around New York, and literally, like, they had like Robert De Niro make a video being like, okay, Michael, here's your, you know, here are the things you're going to do in your 48 hour video. It's like, what what is going on? Like, it was just, you know, is this a small group of friends that have Venice apartment and now it's like, they somehow got Robert De Niro roped into this thing like, talking to me.

Alex Ferrari 31:55
Like, can you imagine, Can you imagine that conversation with Robert like, like, you're just like, Alright, so we're gonna do this thing with these guys called maker studio. They're on YouTube. And like, you've got to there has to be a moment when Robert De Niro goes, What is YouTube? What is this guy? What's going on? I don't understand. This is like, Bobby, Bobby's you got to do this. Just trust me. These guys are big. Just get on the camera. And I'm sure I'm sure I'm sure he's like, Alright, who's this guy's name? Michael. Mike. All right, Michael.

Michael Gallagher 32:24
I know. It just kind of it felt really surreal. So he sort of like, you just kind of had to accept it. Like, at a certain point I let go of, you know how races happen and just started to say, Okay, yeah. All right. We're gonna we're gonna roll with it. We're gonna roll with it. Yeah, and But definitely, you know, and just to be clear on is I don't have like $100 million. Like, I didn't, I didn't like, come out like a bandit, and own and I don't own like Johnny Depp level islands and things, you know, gotcha. Gotcha, gotcha. Just know that. But I definitely, I definitely benefited from the sale as it everyone who was a part of it. And the The great thing about it was it all in one, it set us up in the industry, as you know, look at these guys, they, they bet on themselves, they went out there and invested in this, this kind of idea that nobody really thought would be anything and look at it now. And so it just sort of gave you that sort of like creative capital to then go out and say, Oh, I want to make a film, I want to do this, you know, you just caught people's attention a little bit more. Because you had sort of a proof of concept of saying, and we started this from nothing and look where it got to, you know, moving forward, whether it's just, you know, you want to do a look, web series, you want to do a movie, you wanna do something, it's, you know, people take notice, because it just did so well. So the biggest thing that I've taken away from the whole experience,

Alex Ferrari 33:48
I feel like maker was kind of like the Google or the Facebook of the film industry. It was like this little startup that kind of shook things up. And it was kind of leading the way into a new technology or a new space within the industry that nobody else saw coming. Kind of like, you know, when Facebook came in and, and did their thing, or Google came in like, oh, we're gonna do a search engine. Oh, right. Yeah, search engine Sure. Like everybody else, like I like AltaVista and Lycos, got it. And then, of course, it turned into what it did. And similar to you guys, you were kind of like the Google of the film is an industry in a sense, because it was all internet based. And it was a bunch of crazy kids, somewhere doing some crazy stuff. And it all turned out until finally, the big boys finally took notice. But that also sent the message to the whole industry is like when someone like Disney does spend that kind of money on a company that's outside the norm it sent to the industry. Hey, this is where we're going. This is the future. This is not, you know, this is not a joke, because we're not spending this kind of money on a little bit of a fad, if you will.

Michael Gallagher 34:50
Yeah, well, the the film studios, I think reached a point where they weren't investing in digital. You know, they weren't investing in online content, but they were Seeing like a on our, on our sheets every month or a year like quarter we're looking and seeing how much we're spending on digital advertising. We're seeing how much we are spending on a company like maker to promote our stuff. Wouldn't it make sense for us to have our own digital shingle here? So we don't have to pay somebody else? Like shouldn't? Didn't we already have that? Like, why are we paying them to tell that like they're making it just, it was some kind of confusing loop for them. And so they I think they ran the numbers. And they said, Well, how much would it cost for us to start our own? And they ran those numbers and said, okay, it's going to cost billions. What if we just acquire these companies that have been doing it independently that seemed to have success, and then we will just absorb all their knowledge, what they've learned their tactics, their crew, and and we'll go from there. And so that's what happened. And then you saw that with Microsoft with awesomeness and fullscreen a bunch of other places. And then each studio kind of was eyeing the different media companies and just sort of plucking them up and saying, Okay, now we have our branch. And that's, I think that's what really sparked it was, was that move of the eyeballs, especially like the, you know, the 18 to 24 and teenager demographic, like everyone know what, they weren't watching TV anymore. They were just watching YouTube, they were just addicted to online content. And so they needed to be in the game, so to just market their movies, if nothing else,

Alex Ferrari 36:21
Right, and it's kind of like what Netflix did for the business? Well, now everybody has a streaming service coming out, you know, I own a streaming service, I have my own streaming service, for God's sakes. You know, it was all because of Netflix. And they opened up the doors, and now everybody's like, wait a minute, we got to jump on this train. This is kind of where the future is going to be. So and now how did you parlay you know, from maker into the, into the world of like, legit directing. Now, and I don't say I don't mean that in a derogatory statement at all.

Michael Gallagher 36:50
No, no,

Alex Ferrari 36:51
You know what I mean, by legit like, like, true in the a tour filmmaker, if you will, kind of like the guys who you were looking up to when you were coming up, like Robert Rodriguez and stuff, you know, how did you turn from, you know, making sketch comedies on YouTube to like, Hey, I'm I, you know, I did the thing, the thinning and the whole, you know, the whole series and another movie that you just came out with funny story and all these kind of real, legit films with like, budgets, and like, actors.

Michael Gallagher 37:18
I know, I keep pulling them. I don't know how. What happened was when we were at maker, I really, you know, we've been doing sketches for a few years. It was like, Yeah, 2010. And I really wanted to do, you know, wanted to figure out how am I going to make a feature? How am I going to get in and meet with people? And he would say, Oh, it's great that you've done sketches and had this, you know, millions of views. And that didn't really matter. They, you know, it's like, Where's the proof of concept? For each? Donna? Why haven't you done a first feature already? Show it to us? And then we'll talk? Yeah, so it was like, Okay, this is the chicken in the egg. Yeah,

Alex Ferrari 37:53
I know.

Michael Gallagher 37:55
I get the job and out of the movie, but on the job and, and then how am I gonna make money. And so at that point, you know, I live pretty frugally. I was just saving up. And I had a lot of success with totally sketch and maker and just, you know, everything was kind of going with brand deals. And you know, there's paying a ton of money for doing, you know, a couple days worth of work. And so I was just saving all this money, I'm not going on vacation or doing anything with it. I'm just saving it. And so at a certain point at maker, this guy, Glasgow Philips, who had written on South Park and a bunch of other cool things, he on spec, wrote this idea for what became smiley, which was a horror film. That was my first feature that I directed. And he wrote it as an idea of, well, what if we take our resources that maker and just rather than just do a bunch of YouTube videos, we spend, you know, three weeks and go shoot a feature? Why don't we do that? And maker was interested at the time, and they said, Okay, well, Gallagher contracted. And so all of a sudden, I'm, like, attached to direct a movie, I'm super excited. And, you know, cuz I just at that point, it wasn't about oh, I have this really personal story I got to tell it was I got to make my first feature I want, I wanted to make the movie more than it mattered what the exact movie was, like, I wanted to just show what I could do. And just get out there and just, you know, start playing on in the big leagues and playing in the field and making some, you know, feature length. And so what happened was maker almost did it and then they didn't, and then they said, you know, we're really focused on, you know, the short form, but if you guys want to go off and find the money for this thing, go for it. And so then I became obsessed with just getting smiley made. And so we'd go around, and he started pitching it and doing that whole thing and, and we had some interest from places but they were like you You want to cast YouTube stars in this movie. You want to cast people who have millions of fans online to come see a movie, like good luck, like we don't see it.

Alex Ferrari 39:48
People don't see any. I mean, like, you would think that you're part of Maker Studios, which was crazy in the first place. And they're like, Hey, guys, we have another idea. You don't listen to that like, and I'm assuming the budget wasn't 100 million. So like, why wouldn't you Take that Chad's.

Michael Gallagher 40:01
No, I know we were like, We can do this for you know, not like, by your standards, nothing but you know, like a couple $100,000 Max, like, we could do the whole thing. It'd be great. Everyone signed on, you know? That Yeah, it was just sort of crickets like, people were like, No, no, no, it hasn't been done hasn't been proven yet. And so we said, Alright, assholes, we're just gonna call make this movie. And so literally, at that point, I, my producer, Michael wormser, who had worked at makers had a production he had, he had gone off from then. And we would just been, like, dedicated to this movie. And I said, Okay, wormser, if we're gonna make this thing independently, what's the lowest number we can do it for? Like, you know, get the movie in the can like, What's the number? So he crunched the numbers and did it. And I think at the time, he's like, I think we can get it in the can for like, 120,000 if everyone's getting paid. And, you know, we're shooting in 15 days and the whole thing. And I said, Okay, that's all the money. I have. greenlit. Let's go. So. So then from then on, we just went and made the movie, just, you know, self funded, we didn't look for any more money, we just, you know, said, Okay, this is the resource we got, let's get this thing in the camera, shoot it. And so, so it was just kind of, you know, a mad rush in 2011 in the summer to just go make this movie. And so we did we shot it 15 days, you know, we brought on the best crew, we could we just, you know, kind of went out and made it. And, and from there, the movie, we then raised a little bit more money for post and then for, you know, for the release, because what ended up happening is we partnered with AMC independent, which they have this, this great program where they will release your film theatrically, if you can provide the marketing and if they like the movie. And so what we did was we presented this whole plan to them with the YouTube stars with everything. And we said, we're gonna go promote this thing we're going to, you know, we want as many theaters as you can give us, and we will get it out there. And look at how many impressions we can get from videos from trailer, because our trailer went out, we put our trailer out, like after we shot the movie in November, and it got like a million views in a day. And then after that, it was like 10 million views in a week. And now it's, I think, like 40 million views or something crazy. And so it was just like, it kept exploding and so Hollywood started calling and people were just freaking out being like, what is this movie? How can we never heard of it? Wait, there's a horror movie like YouTube start like, you know, so then that really just kind of became a beacon for the industry and saying, like, Who's Mike Gallagher? What, what? You made a movie. I don't understand

Alex Ferrari 42:27
And you're like, I was in your office six months ago. ass!

Michael Gallagher 42:33
Literally, literally. And so yeah, so then we so but we did it all independent. So that was really my film school was was taking his smiley from the development process through production through post and then through marketing, distributing, and getting it out there. And we did a 28 screen theatrical release through AMC independent and it was in 14 markets. And, and then yeah, game and then we, we sold territories at you know, AFM through our sales agent. And you know, it's played theatrically in like Italy, in the Philippines and Japan. And it was just like this, this kind of crazy indie phenomenon. Like, it's surprising how well the movie did like how far I got out there. Because even today, like around Halloween time, if you go like on Instagram, go hashtag smiley. People in Argentina are dressing up as smiley like, still, like from last year, I did this, like 1000s of people I keep seeing every year like people sending me photos and things of just the reach of this. This character is kind of crazy. And this is just a really small indie for me for under $200,000. So it's, uh, it was pretty wild. So

Alex Ferrari 43:41
Did you have any

Michael Gallagher 43:43
That helped prove that as an indie filmmaker, we can solve a big impact you don't necessarily need you know, big budget and you know, huge stars like you can, you can work with the team you have around you and really, you know, exploded out.

Alex Ferrari 43:54
Did you have any other ancillary revenue streams for that movie? Like t shirts, hats, other things like that? Did you have any merch at the time?

Michael Gallagher 44:02
We should have we did.

Alex Ferrari 44:05
Left money on the table, sir. Left money on the table?

Michael Gallagher 44:07
Yeah, definitely, definitely money on the table. But, man, no, the movie did great. And people saw it. And you know, even though it wasn't like, and it's funny, because even though it got out so far, I still, I didn't do everything independently. And I really should have because what happened is my domestic distributor that I brought on for home video and stuff, they screwed us.

Alex Ferrari 44:28
Oh, shocking. I can

Michael Gallagher 44:32
Just when we're calling them on it. They go bankrupt. Oh,

Alex Ferrari 44:36
I never heard of a story like that.

Michael Gallagher 44:38
It doesn't happen. It doesn't happen. It's never happened before. But you know, and so there's like, there's some heartbreaking lessons and things you learn along the way of like, Oh, we did all the work. We got the muscle out there and then just hit the finish line. You know, someone's like, thank you so much. And

Alex Ferrari 44:55
We'll take it we'll take it from here. Did you know Did you have Did you have a A clause that if they go bankrupt the rights go back to you. You didn't. Was there a clause in there?

Michael Gallagher 45:05
No And I were few years away, we're gonna get it back. So it took me

Alex Ferrari 45:09
Okay, okay. Yeah, cuz it's a thing. Alright, so you'll get it back eventually.

Michael Gallagher 45:12
Yeah. So it'll be all right. But still no. But that process the good, the bad, the ugly of making your own movie and distributing and doing everything that that has those lessons I'm still learning because because even with my new movie, funny story, it almost feels like that was my, my, my first feature because as what I did was I told a personal story, it was something that I had to tell. And I did it with friends. And I did it as small as I could just like the smiley. But But smiley wasn't a personal story. It was like, it was almost like I hired myself for a job. It was like, I saw an opportunity. And I took the opportunity and tried to make it the best and the biggest it could, but it wasn't it didn't have any personal connection. To me, it felt like I said, I felt like multiple people like I'm the financier hiring the director, who's then going to produce it and then going to distribute. So it was like I had different hats on all the time.

Alex Ferrari 46:04
You were fighting with yourself constantly.

Michael Gallagher 46:07
Yeah, exactly. But But in terms of like a creative thing, it's like, I'm really proud of the movie and what we've done with it. But in terms of what I can do as a storyteller, and the kind of movies that I want to make, it's it didn't really line up with that. And I think people saw that when they write reviews, or, you know, whatever. But you can't control that aspect of it. You know, you're kind of just do thing and put it out there. But but that's the other thing. I think people thought we had a huge budget for smiley, because it gots we had billboards in Times Square, we had, you know, kind of promotion all around Los Angeles, and you know, big release, but it was just it was Michael wormser knives like these, you know, two little producers just going out and calling Clear Channel and saying, Hey, can we get a billboard? Hey, we have no money, what can we do? And then people were just, you know, wanting to help because they thought it was a cool idea. And why not? And they had the inventory. So we were able to make a pretty big splash with with, you know, a couple of pennies.

Alex Ferrari 47:00
And then and then you started making some films directly for YouTube Red, as well like the thinning.

Michael Gallagher 47:05
Yeah. So that then came about an interesting way. Because post smiley, I had all these I you know, I was wrapped it, I'm still wrapped the UTA and management 360 and all these great places. Because they had seen smiley, and they'd seen the trailer and all the kind of ruckus we were creating. And they said, okay, we want to bet on this guy. So they put me in rooms with every studio, all these production companies, and they're like, what do you wanna do next? And I'm like, I'm exhausted. I have no idea. What do you guys got? And they're like, Alright, well, why don't you go write a script and then call us? I was like, okay, that's another lesson learned. Always have your next thing. Ready. Three things. Three things, right. Yeah, x three things. Definitely. You're gonna have options.

Alex Ferrari 47:49
Like the first one, but they might have like the third one you never know. And you're not going to get back in that room again, easily.

Michael Gallagher 47:54
Is not that easy. Yeah. So I, you know, had that water bottle tour of Milan with everybody without a movie.

Alex Ferrari 48:02
Or without a project? Yeah.

Michael Gallagher 48:03
Yeah, nothing to pitch.

Alex Ferrari 48:05
It's Hollywood masturbation, we like to call it

Michael Gallagher 48:07
Yeah, I got a lot of free waters. It was great. And then. But from that I learned, okay. It's not about me coming over and seeing what they have. They want to see what I got. I'm the generator. So okay. That's how, as a filmmaker, you need to look at these things. And so what I did was, I spent the next couple of years just head down writing. And so I enlisted Steve green, who's my best friend. And we'd been doing all these sketches into writing comedy bits. I said, hey, let's write movies, we could figure it out. And so as I never really I'd never finished a feature from scratch with smiley. I came on it and did some rewrites and polishes and kind of the justice and things but, but it wasn't, I didn't start it didn't start and end with me. And so that was a new process of Steve and I just kind of like head down wrote every read every screenwriting book there is. And we just started going. And so everyone was saying, you know, maybe write something, you know, maybe write from a personal place. So the first thing we wrote was internet famous, which was a parody of all these YouTube stars and the ego trip and the ridiculousness of the YouTube world. So we wrote that as like a mockumentary comedy, kind of like a Best in Show and tone or spinal tap. And yeah, and everyone was really excited about that. So we partner with lake shore. And they financed the movie through their off the dock, which was their digital division. And they said, Okay, well what you do is smile. Let's try and do that with with internet famous, but do it with YouTube stars, making fun of themselves at the comedy, it's all lining up. So then we just kind of we, but now it's a story that it's like I have some basis and that gets, I generated the thing. And so we we put this great cast together and went out and shot it and then Netflix bought it. And so we're on Netflix now. And that was that was cool. That budget was under a million but it was but it was definitely a huge step up from where I'd gone before. And, and then at the same time when we were ready All those scripts, like you said, to have three projects ready, we had written five scripts. And we took out, you know, we were taking them out and seeing what the agents were responding to. And the other one we wrote was the thing, which was, you know, dystopian teen thriller. And so we came up with the idea for that it was sort of like, what if we, what if we created a Hunger Games event, but for YouTube? What if we created like, this big kind of spectacle that but but it was really just aimed to never come out in theaters, but just like be an event on the internet? Because most people, they were just dumping things that they couldn't get distribution on the internet, as opposed to like, what do you make a spectacle for the internet. And so we thought that would be cool. And so we pitch that around. And then legendary, they had started a digital division, and they love to scrap. And so and it was funny, because when I met with them, they were only interested in series. And then there had been like one or two other like digital movies that came out post smiley that started getting like good press. It's like, oh, they're making money. They can do this. As soon as they heard that they can make money making features for the internet. All of a sudden, our phone rang,

Alex Ferrari 50:59
Of course, because they made because it's like, oh, how much is it? How much do you need? That's coffee, daddy? Sure here.

Michael Gallagher 51:05
Exactly. So we went off and got to make the thing with with legendary, and then they sold it to YouTube Red at the time, which was I think they just started that as like a premium content division. And, and then it became like, the biggest movie that they'd ever, you know, the biggest show or anything that they had ever released, like in terms of viewership, like it just exploded, and so immediately they greenlit a sequel. So it is thinning New World Order. And you know, it was just kind of like, all of a sudden, you know, all this hard work and like putting your head down writing, it's like, oh, now we're just making movies. Every you know, it's like, we were doing like two movies every other year. It was like, just, oh my god, we're doing two a year, like going from zero to 1000 It's crazy, right? But it was fun. I mean, it's, it's been kind of a wild process. to, to go from having everyone question you and kind of like not understand what you're going for to then everyone calling and saying, like, how do we work with you? how, you know, sending scripts, sending digital stars over being like, Can you put them in a movie? You know? We got we got $300,000 Can we make a movie with this kid? It's like, what I don't that's not really how you make a movie, but

Alex Ferrari 52:16
Ohh they do they trust me. They do make movies just like that.

Michael Gallagher 52:21
I know, I've had to turn some of those down.

Alex Ferrari 52:23
You know, you know, it's funny, because I'm looking, I'm looking forward in the future. And you're gonna be one day 60 and you're gonna look back and you're gonna be like, Yeah, I was there at you do what it started. Yeah. And I was just like, yeah, and then you tell these stories and people were like, you mean there was a world when there was no video on the internet? Like, is that a world I would want to then I don't understand. One day your generation is very interesting. Like our generation My generation, Gen X or like with The Inbetweeners were like we were had one foot in the old and one foot in the new. So like, we were around before the internet, but we definitely were there when it popped. And you have no idea. Like you said, You were born in 88. I was watching, I was going into high school in 88. So there's a slight difference. slight difference in perspective. But it's fascinating. So I love talking to young filmmakers like yourself, especially once I've had a lot of a lot of success in what they're doing. Because I'm always fascinated with stories like how these different windows that open up and then how you leverage that window to take it to the next step and so on. Which brings me to your new movie, funny story, that I've actually been seeing billboards all around town. I've been like as I drive by, and I'm like, like, and that's why when it came through, I was like, oh, funny story. Yeah, that's that movie I keep seeing everywhere. On like, every second bus thing I see. Is there. So I don't know who's your marketing PR people, but they're doing a good job spending that money? Because it's out there. No question. So because this one looks more serious? It does it looks a lot more serious as it's not smiley. It's definitely not it's the famous. Yeah, it's, it's definitely a little bit more like a serious filmmaker. So tell me a little about that.

Michael Gallagher 54:04
Well, I think after doing, I guess it was like four or five of these kind of youtube news or digital features. I was known as the digital guy. And so I could get into any room, you know, as long as it was starring someone with X amount of followers, you know, I was up for that job. And a place of interest. That's a good place to be it's great place to be, but also there's a frustration because I didn't I never intended for that to become, you know, sort of the branded digital guy. I wanted to be more, you know, just a filmmaker amongst all filmmakers. And I was working in a specific medium, and kind of trying to break open this this area that we thought that we thought needed to be open. And so with funny story, it was kind of going back to you know, the the filmmakers that I grew up on and the people that inspired me to first start and try and tell a movie and try and story that didn't require the you know, you have to have cast somebody that has x amount of followers that you know has has this many Instagram things and it's like this it's not about the result I want to do something that wasn't result oriented that was really just we're gonna go make this because we're all passionate about the story and the characters and and I want to show as a filmmaker what I can do. And so that was the that was the spirit of making funny story. So through wrote this movie, and I was really inspired by like the duplass brothers and Joe Swanberg and, and these guys that were just like going off, you know, they call them mumble core, or whatever, but it's like, go off without really a script, maybe just an outline, we're just gonna go, you know, make this. That's how

Alex Ferrari 55:41
I made my house. I made my first two features. I love this.

Michael Gallagher 55:44
Yeah. Which is, which is great. And so I started with, okay, well, what can I do? You know, I need limited location, I started thinking back to like, you know, the YouTube days of like, how do I just go off and make something, right. And so I was like, looking at all the resources I had, and the people I knew, and I started writing parts for, to the people around me and two really talented actors that I had kind of gotten the pleasure to work with, and putting this thing together. I outlined, you know, full featured, it was like, maybe 30 pages, it was like a script that just didn't have any dialogue.

Alex Ferrari 56:14
It was the technical term scriptment? Yes,

Michael Gallagher 56:18
I'll say thank you. Yes. So wrote a script. Yes. And it was the whole movie, but had no dialogue. And I try, I was like, you know, a little cocky, because it made some other movies and like, okay, I can get funded off a script meant, if good can't be that hard. And everyone's like, no dialogue. Interesting.

Alex Ferrari 56:35
And your last name is Matt. duplass. Not gonna work, buddy.

Michael Gallagher 56:37
If you've never done this before. I don't know about this. And then so then they started making me kind of question and I was like, shit, maybe I should, you should add some dialogue. Maybe. And so I started, I said, and then I started thinking about, well, if I really go and do this on the budget, that I think I could just go off and make it. I think it's, it's too much money where I want to risk the idea of maybe I don't have the answer, because I think it is sort of like jumping out of an airplane without, without the dialogue, because you really have to trust in everyone around you. And I just got cold feet, honestly about trying to do that. And I still want to do it someday. But at that time, I was like, I don't think I'm ready to do no dialogue script and go make it.

Alex Ferrari 57:23
It takes a certain amount of balls, sir, it does truly take a certain amount of balls to do that.

Michael Gallagher 57:27
But my balls were up in my body, and things haven't dropped it

Alex Ferrari 57:30
Dropped yet.

Michael Gallagher 57:35
So then I called Steve green. I was like, Steve, I got a scriptment that I want to turn into a script, let's let's do this. And so we powered together, I think it was like four or five days of just like 12 hour sessions of us just locked in a room just at you know, acting it out writing dialogue making each other crack up. And then and then I had the full script, then it was like a 97 page script. And we went off and I just cast people that I'd either worked with before or met with that I knew we're just going to be passionate about this thing that the crew, everybody, everyone got paid. But it was from the spirit of we don't know what's going to happen with this thing. We're just gonna go and do it. And that set is the best accent experience I've ever had. Because everyone was there for the right reason I'd never actually felt that before. With everything else I'd done. There may be been a few people who were really excited about a project. But on a certain level like you, your your crew, your cast, like they're making a lot of stuff. It's hard to get that genuine enthusiasm of like this. We're doing this because we love it. We love making movies we love We love this story. And that set, it felt like everyone was there for the right reason they had this spirit and this excitement. And it just I don't know, it just it shows in the movie, I think. And so we went out and we submitted the film festivals. And last year, yeah, we've been touring with the film, it got into the slamdance Film Festival. And they're beyond category because I'd already done more than it was my first feature. And so from there, kind of like other film festivals were reaching out, and then we just kind of toured with it for the last year. And so I played, you know, like an one crazy awards, like Breckinridge Film Festival and Woods Hole. And I mean, what Ashington West, I mean, there's just like a million like all these regional film festivals that just the movie was really resonating with audiences. And, you know, we were like, it would play at places and then they add screenings that would sell out and it was just like, there was this weird buzz about the movie, just you know, within these communities. We weren't really promoting it. We didn't have any. There wasn't much to promote on the film festival circuit. You can put flyers up and things but but we didn't even really do that. It was just word of mouth. So it was kind of spreading and other film vessels were asking us to play and, and then this last year, we got it out with blue Fox entertainment. And we did a few screen theatrical day and date with VOD and such Yeah, the movies just, you know, it's gotten great reviews, it's just been really warmly received. And it's, you know, it's this little movie that we went off and made that, you know, we didn't have a marketing muscle behind it. And so I, all I did was, you know, the advertising you've seen, that's just me calling up places I did with smiley saying, like, Hey, we made another indie. You have any inventory? What do you got? Like, what kind of deal and so you know, we just call these places up and then, you know, got billboards and got, you know, bus benches and all that kind of stuff.

Alex Ferrari 1:00:30
And can I ask you, I don't know if you if you're able to tell me this or not, but what are those things kind of cost? I have no idea what a bus bench costs or or like those, like, I've always seen them? And you always think they're like these like 50,000 dude, like crazy expensive? Like, is it? Is it literally affordable to do that, like if you have a little bit of money?

Michael Gallagher 1:00:48
If you have a little bit of money, it is affordable. Yeah. I think I don't have the exact numbers offhand. But I do know that, you know, we negotiated with the companies and just, you know, we said, Look, we're not you know, Lionsgate, we're, we're a small indie, you know, movie coming out. So if there's inventory that you have, or if there's a deal, you can call us, like, let us know, because we'd love to consider, you know, working with you guys. And so I think we're bus benches. I think the company we went with, they do a minimum of 10. And so you have to get 10 of them. But per unit, they're not crazy expensive. It's like $300 or something per batch. I think, like 3000, around 3000. I think you can get 10 benches in LA for a month, for a month for four weeks.

Alex Ferrari 1:01:28
That's insane.

Michael Gallagher 1:01:31
It's insane.

Alex Ferrari 1:01:31
Oh my god, guys, anyone listening? You're gonna start seeing indie film hustle banners all over Los Angeles. I'm just saying, you're gonna be like, is that? Is that a podcast with a bus bench? Like, is that a thing? I'm like, Oh, yeah, it's gonna be a thing.

Michael Gallagher 1:01:47
That's insane. The thing is, like, I don't know, I guess I was never afraid of like just trying to Google something or looking and just asking, yeah, because the worst thing that's gonna happen is you're gonna say Now get lost. And so and I've had that happen to me. And that's okay. And it's like, there's a few outdoor advertising companies that are not filmmaker friendly. And that's okay. But then there's other ones that say, you know, you have a connection with somebody, and you tell them your story, and they want to help you. And then people want to help each other. It's just, we, so rarely are we offering our help to others? Are we asking? It's hard to even ask for help sometimes, but if you if you can be willing to accept whatever the answer is, then you might be surprised by people because I don't know if there's, there's other passionate filmmakers out there, maybe have a desk job at a marketing and an ad agency. And they're like, yeah, I want to help you in LA, be in that position someday.

Alex Ferrari 1:02:36
And la never, I can't believe that. What I find fascinating is that you are known for being online being on YouTube, understanding, online marketing, understanding online branding, and yet you use legacy advertising methods as part of your overall you know, plan. Why do you what kind of return or ROI Do you think you get from these kind of like, would it makes more sense to spend those $3,000 on you know, focused Facebook ads or YouTube ads, as opposed to are you going to get a better ROI? on that? Then bus bench? Look, bus benches are cool as hell and I'm seriously thinking of getting some, but but on an ROI standpoint, like what is it really going to do?

Michael Gallagher 1:03:20
Well, there's, there's different ways to think about it. If you're just concerned about ROI, or just like, the kind of money you're gonna make, you know, from sales. I don't know that outdoor, there's like a one to one of, you know, a bus bench equals as many downloads or rental cars, of course, you have it, I do have a theory about advertising and about selling something, which is that if I haven't heard of it, if I haven't seen it out in the wild, then it's harder for me to as a consumer, just to watch a movie to listen to a song just like I need to, I need to have been in I need to almost been bombarded by it's in three different ways. Like if I saw it out in public, I saw the pre roll ad on on YouTube, and then I see it on Apple TV on, you know, as like a premium movie, then it's like, oh, I've seen this before and then I'm going to check it out. As opposed to something like I've never seen all of a sudden it's just on iTunes or it's just on Amazon. I think that's a harder the harder purchase for me to just go in blind just search around to see what's out true. Whereas if I have the impression of seeing the the key art a few different times, and especially different mediums, I think really helped like even and I really toyed with this and I think next time I'll do it is you know getting pre rolls on podcasts. Because so many people are listening to podcasts. They're in your ears.

Alex Ferrari 1:04:47
I'm available I'm over I'm available, sir. I'm available. You let me know how you want to cut that deal. We'll make that work.

Michael Gallagher 1:04:55
And it's like oh in your ear you're hearing funny story may 24 on you know in theaters and on demand and And then you're seeing it. And then it's like, now you're on Apple TV. And it's like, oh, I've been told it. I watched it, I saw a trailer. And now the movies, you know, trending or whatever. It's in recent discoveries. Now I'm going to watch it.

Alex Ferrari 1:05:11
But you know what this funny thing is, though, that what your theory is, is exactly happened, because it happened to me, because when your poster showed up in my email box, I said, Oh, that's that movie that I saw on the bus bench around the corner. And it added a sense before I even knew who you were like and got into and delved into who you are in your backstory, I automatically associated Oh, this is a real movie. Surely because of the legacy, the legacy marketing that you were using, like, because I know the impression in my mind is a YouTube ads not going to cost nearly as much as a bunch. A bus bench. Yeah, not nearly as much as a billboard for God's sakes. That's like, that's what the studios do. So you already for your small little indie movie, you've already put yourself in the box with the studios, because of that specific move. So it is working. It worked on me. That was that was the first time I because honestly, I was like, Oh, yeah, this and I saw that poster. I'm like, oh, let me dig in a little bit, because I get bombarded with requests to be on the show all the time. But when I saw that, it stopped me. And then I said, Oh, let me dig in. And let me investigate who who's who's Michael galley? I'm like, oh, okay, fine. This makes a lot of sense now, but it was the it was the initial, but honestly, it was the initial looking and I and that's not one billboard, by the way. I've seen it like three, four times. All around all around LA. So it works. It works.

Michael Gallagher 1:06:35
It's good. I'm glad. I'm glad it's working. And yeah, just so you know, it's not like, Oh, we hired some big company do this. It's like now it's it's me. It's me making phone calls. Like, it's not hustling. It's still hustling, you know? I don't know, I haven't gotten to that point where I'm like, Oh, I have a whole staff and everyone's doing everything. It's like, No, I'm still I'm looking at I'm creating marketing assets. I'm cutting trailers

Alex Ferrari 1:06:57
Did you make the poster. Did you make the poster?

Michael Gallagher 1:06:59
I didn't make the poster. But I you know, I know my limits.

Alex Ferrari 1:07:04
That's what I'm saying. It's a nice pose that was good.

Michael Gallagher 1:07:06
But but the the bus benches I did make, I took the key art, and then I remixed the elements if I can do that. Yeah. You know, I mean, so it's like I can I still want to, you know, I saw that in the film spirit in me of like, I'm just gonna go into this.

Alex Ferrari 1:07:20
That's great, man. That's awesome. And I wanted to ask you something in regards to this whole influencer phenomenon, which is basically going on right now and has been going on for many years. Do you think that this is going to like in 20 years, are we going to talk about influencers anymore? Like, do you think there's a window? That's going to close? The I mean, I think the window to be an influencer is it's tighter now than it was five years ago, on YouTube, on Instagram, on Facebook. You know, there's specific places where certain people are making their name. Remember all the guys that vine, and girls are fine. They were like, on a huge vine person. Well, Biden's gone. And then just like, oh, let's just post them all on YouTube. See what happens. Like it's like, yeah, so what do you what do you what do you think? And you know, from your, I'd love to hear your perspective, where do you think this influencer phenomenon is like influence marketing, which is, you know, you guys kind of you were one of the first people to actually do influencer marketing. And now it's become a thing. What do you think and how it's gonna pan out in the future?

Michael Gallagher 1:08:15
Yeah, I think you see someone like, Dwayne The Rock Johnson, you know, and I think we're not far off from him just releasing his own movies on his own app, or something, you know, where because you have somebody who is just a brand. And it doesn't matter if he's doing ballers on HBO, or if he's in, you know, Jumanji or something. It's like, at a certain point, when he makes enough money, he doesn't need the studio. Yeah. And so you have a brand. And it's like, if you like Dwayne, The Rock Johnson, like, you just need to subscribe to his app, or it's like, he can just market directly to his fans. And so I think the follower kind of concept on all these different social media platforms, I think it might collapse into an app or something like that, where every, everyone just has a base, and then they're just, you know, providing content to that base, and they can sell fun. And whether that's Kim Kardashian, or you know, Alex Ferrari, or whoever,

Alex Ferrari 1:09:13
First of all, stop putting my name in the same sentence with Dwayne The Rock Johnson or god forbid kim k. But please, please stop. I've got you. I've got you fooled, sir.

Michael Gallagher 1:09:28
But you know what I'm saying, but I didn't you know, it doesn't matter what your brand is. But I think each person, what influencers are they our brand and what do they sell? It's themselves. It's some it's something about them. And some people you could argue have talent, some people don't, and they're just personalities, but they can attract people and weather and it could be from from anything, but I think the collapsing of the different platforms will happen at some point and I think it'll take someone and it could be you know, you have these Traditional folks like Tom Cruise or something, or it could be, you know, you know, some kid on YouTube with the, you know, just doing this whole thing. And it's like, we learn that like, okay, all of a sudden PewDiePie has this whole little Empire off his app, and he's making $40 million a month or something. And everyone's like, Wait, what? And then it'll take something like that happening, where then everyone jumps in

Alex Ferrari 1:10:21
And that. It's not that far,

Michael Gallagher 1:10:24
Far off. Not at all. Yeah,

Alex Ferrari 1:10:26
I mean, I got I mean, I literally have a streaming service, which is an app, which you download. I'm not making 40 million a month that everybody know that I'm not even close to as many zeros, maybe close to that many zeros, trust me. But it is it is at a certain point. That is something where I think like, I think, I think someone like Tom Cruise who's a little bit more traditional as far as his age and where he came from. I don't think he's, he's not on the he's just not there. But I think the rock is that hybrid. He's the guy who came up. He's like, the middle. He's in the middle. He's like, I'm before the, but I'm embracing it. And I'm built for this medium. And he is he's built for the medium where the young and the old are following him. And that's who you need.

Michael Gallagher 1:11:08
Somebody like Will Smith.

Alex Ferrari 1:11:10
He's, yeah,

Michael Gallagher 1:11:11
He's a YouTuber.

Alex Ferrari 1:11:14
He is right. He's like, literally on the set of bad boys three, with like, the guy who did Bel Air that that great, great trailer for Bel Air. Like if you saw that, right. Oh, it's

Michael Gallagher 1:11:25
It's so great

Alex Ferrari 1:11:26
Great for everyone. Yeah, it's like the dark down and dirty like m&m style, Eight Mile style of Prince, Prince of Bel Air, and it's so frickin good. And you got Will Smith like talking to that filmmaker? on a balcony in Miami? Just like Hey, man, we're like, are you vlogging? Will Smith? Are you really? Are you vlogging?

Michael Gallagher 1:11:47
Will Smith is a weekly vlogger Yeah,

Alex Ferrari 1:11:49
He is he is and he does these motivational things. He's, yeah, so like, he saw it, he saw He's like, Oh, I gotta jump on this. This is this is where it's gonna be. And he can leverage his traditional fame to a platform like that, where people like me would follow Him and and younger people who watch the genie will follow him.

Michael Gallagher 1:12:13
I think I think we're gonna see more of that in the future. And whether that's people jumping on a pre existing platforms and just utilizing their celebrity to kind of bring people in. But I do think, you know, with the subscription models and the apps and things, I think we're kind of getting to a place where if they could have it all under one hub, and, you know, apples to apples trying to do that. And I think it'll take a really big personality to just triple down on themselves and do it who has the capital? And maybe it's a company investing in the rock industries? Just like doing it that way? I don't know.

Alex Ferrari 1:12:48
But I do think his company is called seven bucks. So because seven bucks, seven bucks, bucks when we started. No, this is fascinating. And I have to ask this question, because I think people would hurt me if I didn't ask this question. Do you have any advice on building a YouTube channel? In today's world, in today's world, not in 2009,2009 2010?

Michael Gallagher 1:13:11
Yeah,

Alex Ferrari 1:13:12
In today's world?

Michael Gallagher 1:13:12
That's a good question. Um, well, I think there's, there's things that you probably heard that I think still apply, which is, you got to come up with a brand, whether that's yourself, or if you're a gamer, you know, gaming, or if it's indie film with tips, be consistent to whatever your brand is. Because so when you go to the grocery store, and you want orange juice, if you take an orange juice container, and the milk in, it doesn't matter how good the milk is, people want orange juice, like in terms of branding, like, I think that's really important for YouTube, like you think of it like a product that you're selling. And it's you, it's your story, it's you know, your, your films, your content. And so, if you create that brand, B, then set a schedule and be consistent set schedule, like live or die by that schedule. So if it's a weekly, if it's daily, just do something manageable that you can commit to, and before you launch, I would stockpile at least a month. So that way, you're not like, you know, if something comes up, then you're not screwed, or, you know, having to be like, Hey, guys, sorry, I couldn't post this week, like, people watching that. Just do it, you know, just like commit to it and do it. And then, and then also, don't be afraid to collaborate with people who are similar to you Don't be like, oh, everyone's competition. It's like, I wouldn't think of everyone as competition. I think of them more as your peers and collaborators. And there's maybe a way that you can provide value to them. So in the same way that I was just called reaching out to the personalities and saying, like, hey, let me make you a star of your own, you know, video creation that I will produce for you. Whatever you can provide. If you have audio equipment, and you notice somebody who's doing a podcast doesn't have audio equipment, or that they should, they should have that maybe you could offer to, you know, let him use your studio or whatever. I mean, there's a million different ways you could think about this stuff. have what you can provide to people, whether that's in person, whether that's, you know, just shouting them out. There's a million different ways, but I think offering value in exchange for collaborating is always a good way to go. And, and yeah, and then I think, I think just being consistent and doing those things, I think that's like the groundwork because it's hard to give advice when you don't have like a specific.

Alex Ferrari 1:15:24
No, it's a very, it's a very broad but like, you look at something like Gary Vee was he was he was arguably one of the godfathers of the internet streaming space because he was there before YouTube. And he can for people who don't know who Gary Vaynerchuk is, please look him up. I mentioned him on the show before he's he's doing okay for himself now. But he created that wine channel, wine t Wine Library TV thing, and he would just every week, just do these wine tasting videos like what's what's a good wine with Oreos? What's a good wine with this? And he did it for like, I think like two years with like, barely anyone watching because nobody was online. And then one day, Conan O'Brien called because when they like, Hey, we need a wine expert. And they look them up. And he was the only guy and they said, Well, he's got 200 episodes, he must know what he's doing. And then the rest as the rest, as they say is history. And that's why a lot of people ask me about my podcast and like, how do you like how'd you get there? I'm like, dude, like, I got 320. As of this recording, I think like 320 something episodes.

And I'm like, it's because I did two podcasts a week because I'm psychotic. And I just kept and I just every week, everyweek

Michael Gallagher 1:16:31
Well, it's because you kept consistent. But more importantly, because you started a lot of people don't even start.

Alex Ferrari 1:16:35
Yes, yes. as a as a as a quote is like the bet. The best. Right? I think it was like the best writing. The Best Writing you never did. Is that better than the worst writing? You know, the best writer You did? is the worst writing you never did or something along those lines. You know what I'm trying to say? Get up and do it.

Michael Gallagher 1:16:54
Yeah, I think Mark duplass has a quote. That's like the 80% rule, because he's a perfectionist. And I know a lot of people are perfectionist and like, I can't start something else is perfect. He has an 8% rule that, you know if it's 80% there, and it's like, oh, that might be like this 20% fuckup. It's okay, just like accept it, say 80% is good enough. And go, because I don't know if we'll ever get to 100% I don't. I never feel like anything I've ever done is 100%. That's like perfection is I think on attainable, but 80% is attainable. And helps. Sometimes in a pinch.

Alex Ferrari 1:17:27
Yeah. And I think 80% or perfectionist I think a lot of is just as a cloak for fear. You're just afraid of moving. You just that's a great excuse, like, Oh, it's not perfect. I gotta go, Oh, I need that red camera. I can't shoot. I can't shoot with that, right. Without a red camera. I know, I need this actor, I need this much money to make this movie. You don't have these illnesses. You just went out and said, like, Hey, I'm gonna go and make stuff and I'm gonna go do stuff. And I'm sure that the videos that you guys were doing at Maker Studios are not 100%. They're not they just like, no, but they're definitely that. But like, if you look even at Mark duplass, you look at puffy chair. He just went out with a camera, and he just shot and he's like, it was I don't even think it was at 80% I think that movie was like 40 or 50%. When he started, he's like, let's just go make something. But yet he made something I was told

Michael Gallagher 1:18:15
There was something there, there was something in there,

Alex Ferrari 1:18:16
There's something there, but at least you got to just go out and try it. And if you fail, you fail. Just do a low budget.

Michael Gallagher 1:18:23
And I can speak as someone who's gone out, you know, it's like that whole, like live life in the arena. You know, it's like, don't be afraid to like, go out there and just, you know, get attacked and have tomatoes thrown at you and get stabbed every once in a while. I've had I think I've every mean thing has ever been said to me and every bad things ever happened. So I can tell you I bounced back. So it's gonna be okay, you're gonna be alright.

Alex Ferrari 1:18:46
Now I'm going to ask you a few questions. Ask all of my guests. If you don't mind, you still have some time?

Michael Gallagher 1:18:51
Yeah.

Alex Ferrari 1:18:52
All right, cool. What advice would you give a filmmaker wanting to break into the business today?

Michael Gallagher 1:18:58
The advice I would give for filmmaker breaking into the business today is to do something that you're passionate about. Don't worry about the results. Talk about something you care about and put it out into the world. And, and things will be things will be good.

Alex Ferrari 1:19:14
Now, can you tell me what book had the biggest impact on your life or career?

Michael Gallagher 1:19:20
I would say Robert Rodriguez is Rebel Without a crew. definitely read that book like 10 times so good. It's like this great diary of his time in, you know, doing like lab research, like trying to like fund his movie. And he's like doing like all these experiments of food and things and he's like going off and like how he made El Mariachi and then the whole process of taking it to Hollywood and then getting funding and then just kind of going off to the races. And it's a really, it's a really cool book. And even though that path doesn't necessarily exist for us now. It's a great way to see like the the hutzpah that somebody has in their early stages of like, just got to go off and Go make it with the resources you have around you the locations the people. And you know, tell your story.

Alex Ferrari 1:20:05
Have you ever ever ever read his second book? About the making the making of his second movie road racers? I haven't. So if you can find a copy because I had a copy I sold it because it's so damn expensive now. It's rare because they pulled it off, because I think his agents pulled it off the, the the market, because so this is why it happened. Just Just a little bit of knowledge about this. I'm a huge Robert fan. So I'd go deeper. It's about his movie second movie road racers, which was like it's I think it's showtime or Cinemax movie. Right before he did. He did Desperado, they wanted to give him something else to kind of, you know, cut his teeth on. And it's his entire experience working with a film crew or like a professional film crew. And he hated it. Because he was like, they're like, he's talking crap about the DPS talking crap. Everybody's just like laying on everybody these guys are because this is direct. Again, it's the same process as Rebel Without a crew, but for this, and he's like, I just tried to get on my wheelchair and push but no one wants to push me like do my Dolly shots and like, what do you do? That's how we do things. He had a horrible time with that. But I read that book I did get it took me like six months of waiting. But it's available on Amazon like 100 and some dollars. Now if you want to buy it's a paperback, but it's, it's so good. So good. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Michael Gallagher 1:21:27
Yeah, I think lesson, the lesson I've learned that took the longest. That's interesting. I would say I would say that, you know, through the process of making things that you never really know how to make something until you've made it. And then once you've likely say you felt like well, as soon as I'm finished making a film, I'm like, now I want to start because now I know now I know. And that stuff, and then you have to apply it to the next one. But unfortunately, it's like those lessons would be so great. If you could then start from your end point to just go back in time have that Groundhog Day sort of device, and then just go start again. Because I always feel like it takes making a movie to learn how to make that movie. And each one is unique and special in that way. But But you try and take whatever lessons you can apply it to the next one is as best as possible. You know,

Alex Ferrari 1:22:22
Spielberg, Spielberg still learning he still says like on every movie, I learned something new as of Steven still at learning will process it, if we're all still learning. Now, what is the biggest fear you had to overcome in making your first features? Or your or your first work in general?

Michael Gallagher 1:22:38
Hmm, I think I first fear is my first fear is not is not finding collaborators that want to collaborate or want to listen to or being steamrolled by others, you know, because I started with young. And so when I was on set of my first feature, I was the youngest person on set, like younger than the PA. And so I was taken. I nobody knew who the hell I was. And so it was just I don't know, it's like the feeling of like being a fraud. I had to get over that imposter syndrome. Yeah. And yeah, I had to get over this imposter syndrome of like, I, what am I doing here? Why? How come I'm the director like, This shouldn't happen. And and so I had to get, I had to find that confidence in myself to say, No, I should be here. And this is why and then that, that just made it like, and it's not yelling at people or being rude or doing anything to like, throw around your power. It's more of just like an internal thing. And so that, that took me a few projects to really get down, being confident in what you're doing the story you're telling and how you're going to do it. Because then if anyone comes up with an idea or a question on something, it's not like, oh, they're attacking me. Because that's, that's like an insecure way to think about it. It's more of now they want to understand it. So they're asking you a question. And then if you're confident yourself, then you can, you can always be able to articulate that to any crew member. So it's having the confidence of in yourself of what you're doing. Yeah,

Alex Ferrari 1:24:10
I By the way, I used to be the youngest guy in the crew to so enjoy it while it lasts sir

Michael Gallagher 1:24:18
I see everybody on set now. And they're like texting, like, Hey, what's going on? They're like, Oh, yeah. And then they say something that sounds like gibberish. And it's like, oh, you're talking about some some app. I've never heard of some old man.

Alex Ferrari 1:24:31
Like I was saying earlier, like, you're like, God, YouTube back in the day, I tell you.

Michael Gallagher 1:24:37
Exactly.

Alex Ferrari 1:24:38
Now, and this is the toughest question of all three of your favorite films of all time.

Michael Gallagher 1:24:43
Oh, my God. All right. Well, I'll just say the ones that come to the top here. Perfect. Alright, so there's a Big Lebowski. Yes, that's very high. I think the next one I'm going to say is Edwood by tim burton

Alex Ferrari 1:25:03
It was so much fun. I saw that in the theater when it came out and I was like crying not because it was funny, but because I was paying for Ed as a director. Oh, every direct every director should watch that movie. It's so beautiful.

Michael Gallagher 1:25:16
It's so good. And then another one I love that doesn't get a lot of love. And that's what I'm going to mention it is before the devil knows you're dead. And it's Sidney Lumet last movie. Oh, yeah. Sorry. Then Hawk Philip Seymour Hoffman. Marisa Toma Albert Finney. Incredible movie. Oh my god. It's so badass Michael Shannon's. Everyone's in it. And the acting is incredible. The filmmaking it's like, it's so aggressive. He's like, 80 something years old doing this movie. And it feels like a like a really badass indie director went off and made their first gritty crime movie. It's so cool. I don't know what happened. I think it was a distribution thing. It just didn't get a lot of love. But that movie is great. And I recommend it to anyone.

Alex Ferrari 1:25:58
Did you read his book? Making movies?

Michael Gallagher 1:26:00
Oh, yeah, I read that before making anything.

Alex Ferrari 1:26:03
It's so good. It's a good book. I read that too. I was like, Oh my god, you're in there with him. You're like they're going through it with them. It's so awesome. Now where can people find a funny story and find people and find more about you?

Michael Gallagher 1:26:18
Yes. So you go to funny story movie calm but it's also available on Apple TV Amazon to be able to rent or buy and you know, spectrum on demand all that kind of stuff. And then you can find me at totally sketch on Twitter Instagram. Yeah, I'm not that hard to find. Look for the dumb face.

Alex Ferrari 1:26:40
Michael, man, it has been an absolute pleasure talking to you, man. And it's been great. Getting into the the history of YouTube almost like you're like a historian sir. of the of that movements. It's, it's great. It really is great. I had one of the co founders of rocket jump in, as well. And we talked about their days, but you have a very unique perspective on it all. And again, if they're if everyone listening, there isn't just one way to do it anymore. Like before, there was just one way to make it in this business. Now there's 1000s of ways, which is scary, but exciting at the same time. And you are definitely proof of that, sir. So thank you for sharing your knowledge bombs with the tribe today.

Michael Gallagher 1:28:34
No, thank you, Alex. Pleasure to be here and honor.

LINKS

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