SO WHAT IS
INDIE FILM HUSTLE?
ABOUT ALEX FERRARI
I'm Alex. I've been in the film industry for over 25 years and have worked on well over 1000 feature films, shorts, commercials, music videos, network promos, documentaries, and webisodes. My personal films have been screened in 600+ film festivals around the world.
Many filmmakers have walked through my doors over the years and I have had the pleasure of a front row seat to see how all these projects start and finish. I've worked with Sundance, SXSW, and Academy Award™ winners as well as the beginning film student. Some projects make it but many never see the light of day.
I created Indie Film Hustle to share what I've learned over the years as a writer, director, producer and post production/VFX supervisor. IFH is here to give you the REAL DEAL. The truth on how to make it as a filmmaker in this crazy and sometimes brutal business.
You'll find my approach to the biz a bit raw and real. That's because I care about my fellow artists and filmmakers. I've seen and personally made many missteps over the years and I want to help you avoid making the same costly mistakes. The industry is abusive to the new comer and I hope I can help you navigate the shark infested waters. You can get your filmmaking journey started on my Start Here page.
WHY DO I DO IT?
IT ALL STARTED WITH A LITTLE FILM CALLED BROKEN
I get asked a lot by industry friends and colleagues "Alex, why do you spend so much time working on IFH when you have projects, films, and other jobs?"
The answer is simple, I love doing it. Ever since I launched the first ever guerilla film school back in 2005 with the release of my short film BROKEN I got hooked. The BROKEN DVD had over 3 1/2 hours of tutorials on how to shoot an action film on a budget. It was the first of its kind. There was nothing else like it in the marketplace. I went on to sell over 5000 units of the DVD packing and shipping them from them in my bedroom.
I was humbled by the response from indie filmmakers from around the world. Since then I always wanted to continue helping filmmakers and then Indie Film Hustle was born.
WANT TO TAKE YOUR FILMMAKING CRAFT TO THE NEXT LEVEL?
Join 25,000+ Members of the IFH Tribe Community
The IFH Tribe Interviews Me
I had Indie Film Hustle Tribe Member Rob Alicea reach out to me with a crazy idea. He wanted to interview me for the podcast. He thought that the tribe would like to know more about me and my personal journey. I have to say I was skeptical. I didn’t think that the IFH Tribe would be that interested but Rob convinced me so here we are. I hope you find some value in it.
PUTTING MY MONEY WHERE MY MOUTH IS!
As an indie filmmaker, my life long goal was to direct a feature film. I'd been directing music videos, commercials, streaming series and short films for years but never could get that first feature off the ground.
After many, and I mean many, false starts I finally decide to just do it. I gather some good friends, put together a scriptment, grabbed a camera and made a feature film. It was crowdfunded by the IFH Tribe, shot in 8 days, and went on to World Premiere at the Cinequest Film Festival. The film was self-distributed on Hulu, iTunes, Amazon, Google Play, and all the major streaming platforms.
I couldn't have made the film without the IFH Tribe and my friends. As much as I give to the IFH Tribe on a daily basis they give me back so much more. For that, I'll be forever grateful.
I MADE ON THE CORNER OF EGO AND DESIRE NOT ONLY FOR MYSELF BUT AS A CASE STUDY...
..for the IFH Tribe. I wanted to see what could be done on a small budget, a few friends, and my resources. As I started to give back to the filmmaking community opportunities began to present themselves. My life and career has never been the same. I am forever grateful and humbled.