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How to Make a $1,000 Feature Film with Mark Duplass

Make a feature film for $1000? Sounds crazy right? Well if you don’t know Mark Duplass you should get to know him. Mark and his brother Jay Duplass are most widely known for making the indie film hits The Puffy Chair and Safety Not Guaranteed. Mark Duplass has gone on to be a very successful writer, producer, and director.

Mark Duplass is an extremely talented film director, producer, musician, actor, and screenwriter. He along with his brother, Lawrence Jay Duplass, have created film industry waves in a very short time period. Be it filmmaking or successful TV series, everyone loves the work of Duplass Brothers.

Being Filmtrepreneurs they have initiated their own production company Duplass Brothers Productions and have been into the directing business since then. Widely known for their films The Puffy Chair (2005), Jeff, Who Lives at Home (2011), and also The Do-Deca-Pentathlon (2012).

Jay and Mark Duplass have also co-created the renowned HBO TV series Togetherness.

Both of these talented brothers grew up in a suburb of New Orleans. They fell in love with film at a young age and they started making videos on their father’s Panasonic when the brothers were 6 and 9 respectively.

They would shoot versions of The Lone Ranger as well as The Sermon on the Mount. According to the Duplass brothers, when they look back over this period and the activities which extended to their teenage, they seem to recall an inner self of experimentation.

Things got focused and serious once Jay made this self-realization that he did not want to go on with his filed after spending four years as psychology majors which he was studying at the University of Texas, Austin. Mark Duplass was a singer-songwriter which he had to eventually give up because of increased condition of tendinitis.

Jay remained an extra year in the school so that he could study film and also got his brother Mark Duplass enrolled there so that he could act in his projects. Which was usually extremely cute bits of valuable silliness pretty much inspired by their obsession with the Coen Brothers. Mark has himself admitted that we were trying to be them but it was not going well.

After some time, Jay got his hands on a profitable and worthwhile commission to film a documentary about gardening which was some sponsored material on the behalf of an Austin startup, gardening.com.

The company crumpled before the film was finished even but luckily for the Duplass brothers, not before paying for their efforts. With that money, they bought a Canon GL1, got themselves a camera operator, and a photography editor so that they could begin on their second scripted feature film which was a rip-off of Rocky but in running shoes called Vince Del Rio.

And before they had even finished its edited, the duo decided that I was simply unreleasable which Mark Duplass has often referred to a steaming pile of dog diarrhea.

The Duplasses had no money, no ideas, and a terrible period of lack of faith in their filmmaking skills. So in desperation, Mark thought of making a movie which was part of their childhood. Fast and affordable and off-the-cuff. Mark Duplass went out to buy a $3 MiniDV tape which is the entire production cost of the movie and also improvised the total of what was to become the This is John of 2003.

It was a seven-minute short that started as an exercise, which results in triggering a psychological collapse because John rejects his numerous attempts as being too conscious or too formal. This was the course that so well summarized the creative journey of Duplasses’.

Though This is John might have sounded and looked like a home movie, it had a hint of life to it and that is why it was accepted into the shorts program when the Duplasses’ submitted to the Sundance and guess what? It was addressed as one of the five short films to see.

Right after two years, these brothers returned to the Sundance with The Puffy Chair which was an endeavor which they drew from their own lives. Starring Mark Duplass and his girlfriend (now wife) Katie Aselton this film concerns the relationships between men, women, fathers, mothers, and friends. Mark finds a replica of a lounge chair on eBay which his father used ages ago. The road trip that was taken to deliver that chair to him in Atlanta took very interesting twists and turns.

To some of the viewers, the movie touched something deep and affected them with its spooky familiarity. Making something so amazing with so little money sent a huge shockwave through the film industry which made it possible to think that anyone could step up to make a movie.

Although the traditional distributors kept their distance from the not-too-fine cheating after the film had spent a year’s time on the festival circuit, Netflix’s budding film distribution arm, Red Envelope Entertainment made its first acquisition. It is said by Sarandos of Netflix who was running Red Envelope, that he was drawn to the film for the wonderful home-viewing potential it possessed.

The follow-up feature of Duplass brothers in 2008 Baghead, was a mellow horror whose story revolved around a quartet of struggling filmmakers who head back to the woods for the weekend as a last try to pen down a feature film which would give them a head start to their careers. And they found the plot of pretty clichéd stories which gave the actors a set of guidelines to explore human interaction.

The Mumblecore Movement

A new movement called Mumblecore had the Duplass brothers working with directors like Joe Swanberg and Andrew Bujaski. But still, the boys had potential and momentum which soon gave them the chance to take up the traditional first step thing that all directors do to boost up their career i.e. making their first-ever studio film.

Willing to work for less, they cast all of the Puffy Chair fans in the production of Fox Searchlight Cyrus. With a $7 million budget and storyline of a creepy mother-son relationship, it was certainly an out of the box thing. The Duplass spent three years working on Cyrus. The movie revolved around a depressed man in his 40s, which was problem for Fox Searchlight who were suspicious of estranging the viewership. They wanted to portray him as down but not too much of it.

The film grossed $7.4 million which happens to be the most successful Duplass venture to date.

It soon became quite apparent that the movies these brothers were interested in making were aimed at a smaller audience with limited box-office appeal. But yet, if they underperformed in theaters a large audience was enjoying the work of Duplass brothers on the small screen and their movies surely were having a profitable afterlife.

Since The Puffy Chair came out, the Duplass brothers had been toying with the idea of HBO and now seemed the perfect time to actually take the chance. Jay came up with the idea of series which would star Steve Zissis who has Mark’s senior in high school and had had a stall in his acting career after Baghead and Do-Deca-Pentathlon.

So that is how the idea of Alexander the Great took birth which happened to be a pilot about an actor who was struggling with his career with mental health issues. HBO loved it and asked to add more characters making it a relationship show and that is what they did.

Before the premiere of A Teacher at Sundance, Fidell had sent the Duplass brothers her feature making them her fan. That is why she was their first choice when Mark Duplass got an idea for a movie of a young reboot of Days of Wine and Roses which has physical abuse instead of alcohol. Graciously accepted by Fidell, by the end of the day, she was officially signed up both for the writing and direction of what was to formulate into Six Years. And in March at SXSW it was bought by Netflix.

The most astonishing development in an already amazing career apart from the movies and TV shows that this dynamic duo made, the Duplasses have grown into a royalty which helps like-minded filmmakers gain benefit from the business model which they seem to have created.

The Duplass brothers helped a friend in giving life to his film and this revelation that they could actually save the struggling career of a filmmaker with some time and money blew their minds away and always grateful for the emotional as well as financial support by their parents they saw this way to put it back in the world.

Producing multiple films per year, which

  1. Strictly follow the line of low costs.
  2. Protecting the vision of the filmmaker.
  3. Eventually giving the final product to the audiences as fast as possible.

The Duplass Brothers have signed a four-picture deal with Netflix. And they are taking a similar approach to TV. The first film from that deal is Blue Jay starring Mark Duplass and Sarah Paulson and directed by Alexandre Lehmann (check out his interview here). Meeting by chance when they return to their tiny California hometown, two former high-school sweethearts reflect on their shared past. Check out the trailer below:

They helped few filmmakers in making 10 episodes of the show of an animated series Animals and much to their surprise, not only HBO bought them but signed them for the second season right away. And four months later, the Duplass brothers got a two-year deal.

These brothers have the magic beans to turn any idea, no matter how trivial it may be, into a profitable TV show or movie.

Can you really make a feature film for $1000 bucks?

Mark Duplass had a packed house for his amazing SXSW Keynote Speech. He was spitting out Indie Film GOLD though out his talk.

If you didn’t get a chance to hear his talk, here are some topics he covered:

  • Learn your craft  by making short films every weekend for $3
  • Write a Feature Film for less than $1,000
  • Have a strong day job (whatever you can get) while working towards your goal
  • Put money away to travel to Film Festivals and future films

Coming from the “Mumblecore” indie film movement, a style of low-budget film typically characterized by the use of nonprofessional actors and naturalistic or improvised performances, he had some great advice for independent filmmakers:

“You should design the aesthetic of the movie so that it doesn’t feel like less than a $200,000 movie but it feels squarely like a $1,000 movie.”

I’ve seen so many filmmakers attempt to make The Avengers on the budget for craft services for one day on a Marvel set. You are setting yourself up to fail. When starting out work within your limitations. It worked for Robert Rodriguez on his indie film classic El Mariachi.

Mark Duplass stated that $1000 is in NO WAY a budget a feature film should be made for. Here is what Duplass says:

“It’s not an empirical number, it depends of the city you live in and the scope of your story. But when I think about that movie, it’s doing a couple of things.

Borrowing recycled hard drive from people. Getting the Ultrakam uncompressed app on your iPhone. Most of it is food and you really want someone who can cook.

I recommend having your editor be the ‘DIT’ person who takes the Media in – and they have a lot of downtime, so you have them help you light, and you have them cook.

And you should be having a crew that’s really, really small. So that money should be mostly spent on food and then you are going to spend that on festival applications.”

Mark Duplass dishes out some amazing advice to independent filmmakers in this keynote speech and awesome Q&A. To see the entire SXSW Keynote check out the video below, DO IT!

“Instinct is very, very important, and we believe in it through every part of the process… When it’s time to create and get that stuff down, we believe in the gut.” – Mark Duplass

Spoiler

Starting my stopwatch now.

Welcome everybody, thank you for coming out this morning.

I would like to start, if everyone would just go around the room, if you could stand up and introduce yourselves I think it would be great. And I’m serious guys, I’m really serious.

So we’re going talk a lot about movie say I hope that’s what you’re here to talk about. We’re going to talk about the bad news and the good news of independent film and you know if you’re at all like me and you read the trades and you’re involved in film conversations, it’s mostly bad news. I think that what we hear about is the death of the middle class of independent films you know where are those cool five million dollar movies that used to break out of Sundance in 1998 and why are they not buying those or making those or even when they do why are they not promoting them and and why is nobody going to see them?

People talking about what V.O.D. means for the death of the theatrical experience, is it hurting? is it this glut of material in the marketplace keeping people from going to see things in the theaters?. We’re going to talk about the migration to T.V. and are all the great indie filmmakers going to T.V. not that I did it, maybe a little bit and what that means. And these are all issues that we’re definitely going to talk about.

But for me there’s one thing that keeps coming up over and over in my career I want to put this up so I don’t have to have hunch shoulders and that one thing that keeps coming to me is this very simple phrase and I’m going to take a note from Tony Robbins motivational speaker here for a second, and we’re going to have something that we’re going to really focusing on, and that is these simple words ‘the cavalry isn’t coming ‘and I’m looking around like Tony and I let it sit, and then Tony repeats it ‘The cavalry is not coming’ and I say this because we’ve all heard these amazing tales of how that 21 year old kid had a script and his cousin worked in the mailroom at Warner Brothers and he gave it to him and his script got up to the head of Warner Brothers and they loved it and they bought it for a million dollars and got it made. That’s an exciting story but a super dangerous one because, I don’t know anyone that’s happened to, maybe that’s happened once, but I had a very different career trajectory. I was here in Austin in college living in shitty apartments all around town, the brownstone on 51st on Lamar where they don’t allow you to work on your car and cinder blocks in the apartment complex, in a rat infested duplex on haw turf and I was sitting there thinking I’m inspired, I’m excited, I want to be a filmmaker, I have no connections. If I keep saying just pick up a camera and do it like even if I do, how am I going to get there? and I think that’s where most people are and I feel like I have a place to be useful and that’s what I want to speak to is, what can you do when you are absolutely nowhere and feeling you are full of magic and ideas?.

So we’re going to go through some step by step Tony Robbins processes here guys and see if we can get practical and I can leave you with something useful.

The first step is the $3 dollar short film. I can definitely speak to this we’re in a place now obviously where technology is so cheap. There’s no excuse for you not to be making short films on the weekends with your friends, shot on your iPhone. We had a feature film at Sundance last year called tangerine that was a hot shot entirely in an iPhone and did really well sold to Magnolia and so no excuses not to be doing that. I bring this up because a lot of people think ‘even if I make like a decent movie on this phone like who’s going to watch it what is this all about’ and I’ll just share one personal story with you which is that my brother and I lived in Austin for a long time we were just editors trying to get our day jobs and our money go. And we saved up enough money by doing this corporate documentary to make our first feature film. Film was called Vince De Rio; it starred me as a runner from the South Texas border trying to get a spot at the Olympic trials. You can see why this didn’t work out so well already (crowd laughs). We spent 65,000 dollars on this movie and it was a steaming pile of dog diarrhea (crowd laughs) and we almost gave up making movies and we were sitting on Jay’s couch in south Austin and I remember looking at him and he was depressed and I was just slightly less depressed enough to say ‘we should get up, we should make a movie like we did when we were kid’ ‘but all we had was our parents video camera which we knew had a dead pixel in the middle of it. And I said I’m going to get a tape, you come up with a movie idea and like we’re shooting as soon as I come back. So I was back in twenty minutes and Jay said ‘something weird happened to me yesterday I was trying to like get the outgoing greeting of my answer machine going and I like couldn’t get it right and I kind of had a nervous breakdown, I recorded it about 157 times’ and I was like ‘that’s great! This feels like us, this is like funny but kind of tragic, just like us’. And so I said ‘OK put the Camera on, I’m going out the door and just filming and he’s like we don’t have lighting kit, the microphone is the one on the camera, you can’t hear anything. I was like ‘I don’t care we’re doing this’. So we shot 122 minutes improvised take we edited it down to about 7 minutes and we watched it with our friends and they were like there’s something interesting here. It’s a shame there’s a dead pixel in it and it looks and sounds like shit. But our friend David Zellner was like ‘I think you should just submit this around to some festivals just to see’.

And that $3 movie was our first movie that got into Sundance and it played at South by Southwest here at 12 years ago and it changed really everything for us because we realized that it really doesn’t matter what your movie looks like if you have a voice, if you have something interesting to say they will like you and they will program you. So step one, if you are nowhere like I was is the $3 short film. I recommend making one of these every weekend with your smartest group of friends who want to be filmmakers, they don’t have to be film savvy, you want to group of like four or five people, someone who’s ideally charismatic to be your lead actor and then just smart kind of interesting people to help you curate this thing. It should be a one scene, five minutes ideally it’s comedic because those program while at film festivals. And short films also program well like short shorts that’s really key. And your first ones are going to suck. Mine did, I mean I don’t know maybe I’ll make a great one for some people to do that, I hate those people. And they’ll be like a little nugget when you show your friends and they’ll be like ‘this is four minutes and fifty eight seconds of garbage but that little giggle you guys had right there was interesting’. So then you expand on that you cut everything else out, you start honing in on it and somewhere you’re going to discover that you have something unique to offer and it usually lies in those weird conversations you’re having with your friends, your loved ones, your siblings between like midnight and 3 in the morning when everybody’s loopy and or drunk or stoned and you are laughing uncontrollably because you share this unique sense of humor about something that one of your friends did or you did. And at the risk of saying you should make a self-indulgent film for your first movie, you should absolutely make a self-indulgent film for your first movie because that’s your special stuff that’s like you’re a judge. And when you tap into that, you show it to your friends, they’ll be honest with you and it might be two weeks later, it might be two months later, it might be two years of doing this that you have something unique to offer and this is going to be the start of your career. So this whole time you should be having a really strong day job to take care of yourself and you should be saving a little bit of money, this is a hard career so don’t eat out don’t buy clothes like save up your money because now you going to travel to film festivals. You’re going to submit this to every film festivals you can and you’re going to go and you’re going to start meeting other filmmakers that you like and other actors that you like and you going to start building your community and the programmers there are going to like you and they’re going to wonder ‘oh, I want to program a feature from this kid, that would be great’. And the whole time you’re going around this festival, there is a small chance that an agent is going to sign you and say ‘I love your movie, I want to pitch you to direct a movie the cavalry’s coming it’s coming’. Cavalry is probably not coming; I’m just going to be honest with you. What’s probably going to happen is you’re going to be writing a script this whole time, a feature script that’s based upon the look and the feel of your $5 movie. OK. That can be made for less than a thousand dollars. And this is going to be the next step in your career. OK the way you’re going to do this is you know go into temp work, this is brutal; these next two years are going to suck. OK ideally if you are in college and hearing this, don’t major in film, minor in film study, Spanish or Mandarin because then you can get jobs translating for $25 an hour wherever you want to go, that’s the best thing any film student can do. Or if you don’t do that, just wait tables, that’s a reason why artists wait tables, its flexible, you can get your shifts covered. You can spend a year making this movie; you’re going to write this script based upon what I call the available material school of filmmaking which is not. It takes place in a space ship because you can’t do that on a thousand dollars but what you can do is take a meeting with everyone who loves you and who want to support you and say What do you have that you can lend to me at my disposal to make a film?. When Jay and I made ‘The Puffy Chair’ it was very clear, we had my apartment in Brooklyn, my wife Kate’s apartment in Brooklyn, my street was really quiet, I knew we could shoot on that, I had a van because I was playing in bands. So I was like road movie that’s good for a van. There was a furniture store and main that was going out of business and we had two identical chairs we could get for like $300 sounds like great, I’ll burn one of them that will be our big stunt in the movie it will be awesome. And we reverse engineer the movie that fit inside of these things so that we knew we wouldn’t have to wait to make it, we knew we could make this movie at a cheap price and you gather up that group of friends you made your shots with and you guys going to go out with a crew of 5 to 8 people and the way you’re going to do this (please don’t print this this is just for the room).

You’re going to go to some box stores that might rhyme with like clone repo and you’re going to buy lights and extension cords and all these things and they have a thirty day return policy where they give all your money back. You’re going to shoot your movie within thirty days and everything’s going to be free. You’re going to go to another store that rhymes with rest sly and they have cameras that you can buy with only like a ten percent restocking fee. So you’re going to buy those cameras and you’re going to return them or if you want you can just shoot them still on compressed on your iPhone if you like that look might make you more unique, either way. These are the things you’re going to do to keep it cheap OK. And if you have an agent at this point they might be saying ‘don’t go do this, I can get you some money to make this’. If you allow them to do that you will end up in development for five years and you will not get your movie made because you’re just a short film maker with nothing behind you. Go make this movie on your own ‘the cavalry is not coming’

So with this movie you make there is a chance of them movies going to Sundance and get a million dollars. It might happen, probably not. Probably what’s going to happen is you made something really interesting that’s a little bit flawed because you’re a new filmmaker and it’s your first feature and that’s OK but it’s unique and it has a voice and you’re still doing temp work and you’re running around to every single festival that you develop relationships with through your short film. OK. They want you back, they’re excited to program you and this is where the capital of Film Festival starts to come in. You’re definitely going to get an agent at this point because you made a feature that works. That’s good. We’ll talk about that in a second.

But there are movie stars at these film festivals, every film festival has like three to five movie stars out of that come and get the sponsors and to do it. OK And what you want to do is get your movie in front of these people. And when you have this agent, they’re going to say ‘Should I bring you scripts to direct’? ‘Should I bring you this’?. No no no, I want you to do one thing for me; I want you to send my thousand dollar movie that’s inspired but kind of flawed to every single actor in this agency that means something and I want to set screenings every other week so I can get actors to fall in love with my work and then build another movie with them. And this is going to be where you start to climb a lot of these movie stars are going to be like fuck that I want to make a movie on an iPhone with this dude he does not know what he’s doing. But one of them within two weeks, two months is going to respond and he was let’s call him Randy Hercules. OK. Randy Hercules was on like a C.B.S. show that ran for like six years, he’s super rich and he’s super depressed because he hates his show and he is dying to do something creative. And you’re going to meet with Randy Hercules and you’re going to say Randy, I saw your show you’re really good in it but I know you’re better than this and you have done your research and you have watched Randy in interviews and you said ‘I might be able to use this darkness of Randy to do something interesting’. And you say I’m going to build you a role Randy, what is the role you absolutely want to play in that no one has offered you and Randy is going to fall in love with you and follow you to the ends of the earth. So as much as your agent is going to tell ‘you you’ve already made your thousand dollar movie, it’s time to go pitch you for big directing jobs’ which you’ll never get by the way and even if you get them you won’t want them because all the directing jobs out there that are open are terrible. You are going to do the unthinkable, you’re going to make another thousand dollar movie but this one has Randy Hercules in it and this one is going to be the one that’s starts to monetize your career because even if you make a stinker with Randy Hercules and it is no way you’re selling this movie for less than fifty thousand dollars and all your friends who worked on your cheap movie with you you’re going to give them big points in the movie because you are a communist. You’re developing a group of friends and you’re all in this shit together and you’re going to say ‘all right, because I’ve been a temp in my Mandarin or I’ve been serving serviche, I’ve saved up some money here. We’re going to spend another thousand dollars on this movie but this time when it sells you my beloved sound person/lighting person/assistant editor are going to get ten percent of the movie because you’ve been working so hard. And Randy Hercules you’re going to get twenty percent of the movie’. And then you go to Randy and say ‘You’re so rich would you just give me those points back and give it some of the crew?’ and he’ll do it because he’s in love with you and he’s rich and sad. And you get to share all of this, and you make this movie and it’s going to be a little better than your last movie because you learn something from your mistakes and you dug in on Randy Hercules and you found something great and this time rather than be at those B tier festivals, you’re probably going to land at a high B or a low A tier festival. You might go to Sundance and sell it for a million dollars, it might happen; probably not going to happen, it’s just the way it. But that’s OK, because now you have a movie that has extreme value on V O D. because of Randy Hercules is six years on his C.B.S. show. And this is where I say God bless V.O.D. this is a great thing for an event film, please do not reject V.O.D. please do not be afraid of it; please do not be attached to your early movies playing in movie theaters. It’s very important that you don’t blow all your money promoting in a theater that’s going to lose that money and you will have no more money to make movies, it’s important that you own this ready Hercules movie someone’s going to buy it from you, let them put it out on V.O.D. and a place like Netflix or H.B.O. and you will probably make anywhere from fifty to five hundred thousand dollars on this movie by the very presence of Randy Hercules and that the movie doesn’t suck. That’s just an empirical value for that movie. OK And this is great, you got some money, your friends have some money, you’re sharing things and more importantly the industry is starting to take notice of you, you’ve definitely got your agent beaten down your door now saying ‘OK. Remember last time when I said the cavalry was coming, I was wrong that time, but this time the cavalry is really fucking coming. I can take you out and get you directing jobs, I can get you rewrite jobs. You’ve got to go take a bunch of general meetings’ and if you do that you will take meetings for a year and nothing will happen and I’m telling you this from experience. It is very hard to turn this down because it’s so tempting, but this is where you want to make your move into T.V. because as the death of the middle class a film has happened, it has been in rebirth in television. The way you used to make really awesome five million dollars movies that didn’t have movie stars in them and had great cool original content, that’s happening in cable T.V. right now and that’s where you want to go. And if you have made a good thousand dollar movie with Randy Hercules, you’re going to sell a pitch hands down and you make some money off of that which is really good. So you’re going to be thinking ‘oh my God this is incredible, I’m going to become the next big show-runner, I sold this pitch they’re excited about it’. You might get to make that show, probably not because that’s just the way it is, it’s probably going to put in a turnaround. But you made some money which is good and you learn something and you said ‘uhmm they don’t want to make this because it cost two million dollars an episode for them to make and they don’t want to risk that much. But using my principles of indie filmmaking, I could probably take Randy Hercules or one of Randy Hercules’s friends who now likes me because they’ve seen the movie and they want to be like Randy Hercules and a little project. And I could probably make some episodes of a T.V. show independently and license them back to these companies at like a quarter or a fifth of the price and I would own everything and I would almost be like a T.V. studio’.

So you’re going to take out Randy Hercules and his friend Dingleberry Jones. And Randy and Dingleberry are going to play in a small two hander that’s shot mostly in apartments just like you did your first micro budget movie, and you to make two episodes and outline the rest. And I guarantee you; you will sell that show to a young and hungry place that wants T.V. content from a vetted cool independent filmmaker like yourself. And now you’re going to start to make some actual money and all your friends around you have been working for years are going to be like ‘you’re the first one of us to make some money, this is exciting! I have an idea. I want to make my first thousand dollars movie with Randy Hercules’ And you’re going to be like, ‘this is great’ I have some money now and you’re going to have the opportunity to do what you didn’t get for yourself is to raise some people up and throw a thousand dollars at them and say go for it if, you shit the bed I don’t care it’s a write off. If you win I want like fifteen percent of your profits but take eighty five percent of it and share it with your crew because you guys are doing all the work because you’re a communist and this is good, Communism is good here guys.

And so now you’re kind of at this like weird crossroads in your life where you’re thinking ‘OK made these short films, made these two micro budget features one with Randy, got my T.V. show going, I’m making money, I’m not rich, I’m sustainable, I’m helping my friends and your agents going to call you and say ‘I know the first time I called you said the Calvary was coming I was wrong on the second time I said the Calvary was coming and when I was wrong but this time the cavalry is fucking beating down your door. And she’s kind of right because you are of value now and you do have a chance to let the cavalry in. Good chance you’ll open it up and they aren’t there any way, another chance you open it up they come in and you don’t want to make a movie with the cavalry because they’ll make the kind of movies you like and they’re going to try and tell you exactly how to make the movie and you’re going to be at this crossroads this is like you know the places you go when you get to the waiting place like people what am I going to do and you’re going to look at your career and you’re going to feel like ‘I’m a little tired because every single project I have made, I’ve had to self generate and it’s getting fucking exhausting and I kind of want the cavalry to come in just offer me some jobs and it would be really amazing not to work that hard’. And this is the really hard truth and the truth is still when you’re at this place when I am at this place I am at, the cavalry is not coming, it sucks! But this is where the good news starts to come in. OK. Because you’re going to look back at your career and say OK I made a critically acclaimed short films, I ran around and made some friends at a festival, I made two micro budget features one with Randy Hercules, I got a T.V. show license with Randy and Dingleberry, I’m making some money, I’m producing films from my friends. How is it possible that the cavalry is not coming anymore? I’ve done so much. And the good news of this is, who gives a fuck about the cavalry?. Because now you are the cavalry. I’m at Tony Robbins you for a second, you are the cavalry and you do not need them. You have a group of friends who you support and has your support and in the peaks and valleys of our career as they get more successful and you start to burn out and make a shitty movie, they will lift you up because you lifted them up and when you’re up and they’re down you will lift them up and this will equalize you and not only sustain you through your career but sustain you with people you like being around. You have a bevy of work behind you and not one of those pieces of art are you embarrassed to show your children later on because you made them exactly the way you wanted to make them. And while they didn’t make a ton of money for you, you can look your kids in the eye and say ‘I’m proud of this, I made this’. And most importantly, you’re now in a corner of the sandbox that is completely your own, you have all the skills to make exactly the kind of things you want to make, you have enough money to put them in production in a micro budget way. Admittedly it’s a bit of a limit and no one can stop you from doing exactly what you want to do.

So this to me is only my experience but I wanted to share this with you because I feel that if you can accept that the cavalry won’t come and just make yourself into the cavalry, it has your best chance of maintaining success but more importantly which we don’t talk a lot about in this industry, it gives you a chance to be happy!

That’s all I have to say. (Crowd Cheers and claps)

So, that being said, I know I made a lot of grandiose statements and other some specifics left out. I would also love to be challenged on any of these ideas if some of you were like ‘oh that’s bullshit, doesn’t play that way for me because I’m still trying to dial this model in myself’ So I would like to open this up to questions or if you’re interested just like really awesome complements those are cool too.

And I’ll open the floor to you guys.

I can’t see very well back there. So if someone has when you just like shout it.

There you are OK good. There’s a mike and you just walk up to the mike. That’s what happens.

Question 1

Melanie: I’m Melody broke and I’m a filmmaker. And our first feature film is in post-production right now. We have a couple of minor stars in it and of course now we’re looking to try to figure out how to do the distribution side. So any advice or direction that you can get around that would be great.

Mark: Yeah I mean you want to head for the LS festivals first and you want to really like signed at South by Southwest tribe back L.A, F.F, A.F.I, Toronto, Venice. These places that you might be able to sell your movies and I know I’m talking a lot about business here but it’s very important you understand business to serve your creative it’s just a part of the game, so go for those. If you get in there fucking good and you’re good to go, if not start looking at more of those second tier festivals that aren’t necessarily sales markets but are going to be building tools a lot and sometimes you can win awards at those festivals which will bring more attention to it. Most importantly go to the festivals and meet the other actors, and the other filmmakers that you want to work with and start thinking towards your next movie, always start thinking towards that.

Melanie: already straight writing it

Mark: Great! Good for you. Have that at the festival so that when people see your movie and say ‘I don’t want to buy this one, what’s next? That’s great. And then I would say most importantly, try to get yourself to a V.O.D. service, even some places like Vimeo that are like trying to brand themselves and might push you a little bit. Film buff, even iTunes themselves are great friendly platform that supports young movies and it’ll help place you on the front page a little bit and don’t be afraid to self-distribute that movie and there’s just a small a just cool detail. If you have a company that’s offering you no money and you don’t like the guy and who’s running it, I actually would recommend self-distributing instead of selling it to them because this movie which is not valuable now and nine years when you are really successful if you own that whole thing you haven’t sold it, that’s going to be your Blood Simple of Coen Brothers and you’re going to have to sell that for a lot of money and maintain that value of like ‘oh look what Melanie made back here’ and you know Sundance Channel will want to buy it or somebody, so hang onto it unless you find a good one.

Question 2

Ross: Hey I’m Ross, I have a question for you on the dynamic of you know we’re in this age of we all do it all kind of thing. So you’re an actor you’re director and I think that dynamic, I just want to know how you deal with the dynamic of when you say I’m an actor or you’re in your own films. How do you deal with kind of the egoty signature of saying like ‘oh I direct it but I also acted in it, but the reality is that I wrote it because I’m perfect for this.

Mark: Yeah with the gross nature of creating roles for yourself and how to not be ashamed of yourself as you maneuver through the world. No easy answer for that therapy really goes for that, but I would say you know to my earlier point, there’s a way to address that in my mind that is like ‘look, as a lot of great literature that says no one under the age of thirty makes a good piece of art that is not autobiographical, I have zero access to all other actors, what I do have is access to myself who understands the material. So while I might not be the greatest actor in the world, it’s nice having a filmmaker inside of the scene as if I feel if it’s not working, I can improvise around it and maneuver it so until I find a better actor who’s willing to work with me I will do’. And I think that that will hopefully make them respect you twenty percent more.

Question 3

Hi Mark, after talking a little bit about indie filmmakers going into T.V. I was wondering how your feeling about the web series world.

Mark: I have a little experience in the web series world, I made a series called wedlock independently and we took that out and sold it and between you and me it was definitely like we made our money back and like a little bit more but it wasn’t like a windfall financially, but it was good because I think this is a really good place to get that stuff out there, their revenue shares are ninety percent to the artists and ten percent of him and they don’t promote a lot but it’s worth what you get out of them, so I really recommend making them independently and taking them out. You can make a web series if you design it cheaply. Again according to the models I’ve talked about, that sort of available material school. So my advice would be like try to make it for ten grand or less, you can probably feel comfortable to credit card that because any decent web series that’s like funny if you drive your ass off with all your social media and stuff will’ll make that back and you’ll be OK to make another one.

Question 4

I’m a really big fan. Sometimes I feel like Alex from your togetherness and just the way that like ‘I’m an actor in L.A. and what if one day I’m going to end up like him’ and the other part of me is like shows like yours give me hope as an actor because I want to be part of projects like that and in terms of what is your advice for the struggling actors in L.A. And yes I know I make my material know that you know really getting in like my first T.V. credit seems like this inbred game that I just can’t get into

Mark: Yeah. There’s no short answer for that you know everything. I talked about in the last half hour applies to you as well as an actor because I think that the actor producer and the actor writer role are the best ways to get yourself moving forward. There’s a little bit of a thing (and I’m just speaking super candidly) a lot of filmmakers when an actor approaches them they feel like they take a step back because they’re worried they want something from them and they’re worried that that friendship is tainted with this desire to just be in their movies. But if you have acted in a movie that you wrote and produced a five minute short and you’re at the film festival circuit, then you are one with the filmmakers and you’re not coming to them for a job and you guys will be buddies together and you go to that free party with a beer and you’ll stay up late and you’ll tell this really funny story about the time you got. In the car accident and accidentally ran off and got arrested for a hit and run and that film maker will hear it and he’ll be like ‘she’s so dynamic and so interesting, I want to work with her’. (Audience laughs). And that’s how this shit happens, I mean you need to make yourself a member of this community as opposed to trying to burrow your way into the community because that’s really in my experience. I cast and call from my group of friends and the way into that and the way that community is created is mostly through traveling to film festivals with a decent piece of art. So think about what you’re really good at doing you know what you kill that right. OK we’ve got to figure out how to figure out you’re probably being falsely modest but like you gotta figure out like I’m so good at doing this kind of thing. And write a five minute piece for that and produce it which is really only means just like finding a friend with a camera who kind of knows how to shoot and start making shorts like that and get that into a festival and then it will start to grow from there.

Question 5

Elisa: Hi Mike my name’s Elise. I’m a fellow UTRT, I really enjoyed togetherness and the party episode, my friend and I watched that and also enjoyed some similar tea and it was a wonderful episode.

Mark: Are you drinking that right now?.

Elisa: No I’m not, I’m just really nervous and excited to talk to you. So I was wondering if there was a specific personal experience that inspired that episode and also is Linda going to be coming back for season two?.

Mark: Good question. I can’t talk about the Season Two stuff here; we’re in the middle of writing it. But as to the personal experiences for one of our protagonists drinking hallucinogenic beverages, I haven’t had an experience like that necessarily before, but you know Jay and I are really close and I remember when and I think… we grew up in New Orleans so take this with a grain of salt we grew up pretty fast. I got a hold of some mushrooms in high school and Jay came back from college and I was like ‘we’re going to do these together and because we spend so much time apart I want to like want us to expand together and like get you know like be like we were as brothers and so we took mushrooms and walked around the streets of New Orleans together for maybe like five or six hours, and I do remember something in that and we didn’t have any great crazy experiences or hyperbolic ones like happened in the episode but I do remember feeling like. We were pretty like wound up kids who are nervous about like are we going to be able to have careers like we were thinking about this stuff in high school already. And I remember it kind of like opening us a little bit and I was like oh that would be really great for tightwad Bret to let the T. let him loose.

Question 6

Hey Mark my name’s Calvin I’m seventeen I’m filmmaker from Dallas Texas.

(Mark cuts in): Right away, I know you’re going to be successful. The whole professional delivery that you’re seventeen and you call yourself a filmmaker, you are good you don’t need me. Sit around it, I’m serious give somebody else a fuckin chance (laughs).

(Calvin continues): so definitely in that same boat of not having a lot of budget like good number like a thousand dollars and I’m blessed to come from a school where I have cameras and like lights that I can check out. So what do you spend that money on because I like that’s like my worst budget in like I go out my budget for a movie and I spend all my money on water by going out shit with the money. (Audience laughs)

What are some good investments that you actually took that money out and you spent it on?

Mark: Yeah I mean when I when I quote The thousand dollar movie it’s certainly not an empirical number, it changes on the City Year and it changes you know depending on the scope of your movie you know but when I think about that movie it’s doing a couple of things. It’s borrowing recycled hard drives from people so you’re not buying those things, it’s getting the uncompressed app on your iPhone which you have your equipment already most of it is food and you really want someone who can cook. I recommend having your editor be the deep person who takes the media and they have a lot of down time, so you have them help you light and you have them cook and if they cook and you know you should be having a crew that’s really really small and you should have designed in a static of the movie that can be rough film so it doesn’t feel less than a two hundred thousand dollars movie, it feels squarely a one thousand dollars movie whether what that is I.E. handheld I.E. you know. Rough lighting for a reason you know. So yeah that money should be mostly spent on food and then you’re going to spend a little bit of that on film festival applications.

Question 7

Calvin: Hey Mark, My name is Calvin too. I’m an editor and I cook but not on set (Crowd laughs). I’m an editor and I’m a film editor by day filmmaker any time in between.

(Mark cuts in): Yeah I did that for a long time. I know that’s also a great way to make money just to be clear if you are a filmmaker who knows how to edit getting in editing like infomercials and things like that. I edited out a church in Austin, a church television show for twenty dollars an hour at night. That was great for me, so it’s a nice source.

(Calvin continues) I totally agree. And the episode togetherness when you really find the coyote noise and put the coyote noise I’ve had that experience plenty of times. I’m a big fan of The Puffy Chair kind of going through right now and I have noticed that Red Envelope Productions was one of the production companies that helped start the brand and I want to congratulate you on your deal with Netflix,that’s really cool. And I was just wondering if there’s any correlation between that.

Mark: Yeah we developed a relation with Netflix in 2005 when we sold them The Puffy Chair; their originals department was called Red Envelope at the time, that’s just been folded into the Netflix brand since. And Ted Serranos who runs that company and is now like a multi-gazillionaire massive media mogul is one of us. He’s a guy who came from independent film and he feels like us and he still takes my phone calls and we text each other and talk about movies and that brings to a good point of like we’re now in this fortunate position where we’re seeing the advent of venture capitalists conglomerations showing up in to independent film. Amazon, Netflix to a certain degree H.B.O. and that’s why I brought up that idea in my tirade earlier about sort of making independent television and licensing it to T.V. because there is… Netflix, Amazon there minting money right now and there’s you know all of us who are kind of like not making a lot of money and so there’s this wonderful marriage to be had where you make the movie for this or they buy the movie for half of what they normally buy it for you’ve made it for a tenth of what they normally write for and then everybody is winning you’re profiting, they’re profiting you know I mean to be perfectly honest with you, the budgets that I am making my Netflix movies for all four of those movies equal to basically one fart bubble for Netflix and their grand scheme of money so but for me it’s a time. So that’s a good thing.

Question 8

A quick question. OK So a big fan of the show by the way.

From a filmmaker standpoint, how do you feel about location and the need to be in L.A.?

Mark: Really strong opinions about that. There is a moment when it is helpful to be in L.A, it is so much better for you to keep making your stuff and a small town while you’re finding out who you are because your rent is going to be $265 a month you’re going to get support from the pharmacist when you want to shoot the pharmacy because your dad knows him. When we shot The Puffy Chair We shot it mostly in my wife’s home town she grew up in where her dad was a doctor and so we could shoot in the motel for free, we could shoot in the doctor’s office for free. I really think it’s very tough to make independent films in L.A. unless you kind of have a name or something to offer them. They will just be like ‘get out of my face basically’. So to use my speech, up until the point in which you have made your thousand dollar movie with Randy Hercules, that is the moment when you can consider moving to L.A. to get jobs. But Ceon brothers still live in Austin, making their movies, doing their thing; it’s a great way to do it.

I would only add it’s important if you’re an actor. If you’re like if you want to get that portion of your career going. That’s important for you.

 

Question 9

I’m Jeremy Burgess, writer producer out of Birmingham Alabama. I’ve been doing shots for a few years and been going OK I’ve also been working on my first and only feature length script, it’s brilliant but it’s going to be expensive and that’s always been in the back of my mind anytime I’m underwriting it. Should I throw that in a closet and let the brilliance burn into my soul or should I keep working at that instead of shorts?

Mark: How do you do with multitasking?

Jeremy: Fairly OK, like four jobs.

Mark: Yeah I mean and have your short films been going around to festivals?

Jeremy: I’m writing one up in about a week and I’ll tell you next year.

Mark: OK Got it. Yeah. So I would I would stay on the shorts train, making shorts until you get those shorts into the festivals and really where you’re at. I would finish that super passion project of yours that’s brilliant and expensive and have that ready to go because again there is that chance that if you make this short and Janet falls in love with it and she premieres at a South by Southwest and it’s also in the same shorts program as Randy Hercules, his friend who made it. Randy might see your movie your short and say I want to make it and then you can get your big movie made. But don’t wait on that do not count on that the chances are very slim. So I would highly recommend whatever that first short is that you make that lands at a festival and you really see people connecting to it, try to make that micro budget feature that mimics that and that will be a great gateway to get your more expensive movie made.

Question 10

Hey Mark, my name is Marshall, I’m finishing UTRTS studies and every contact I’ve made in the industry is try to find a writing partner, try to find a producing partner. How has Jay helped your process out emotionally and like in the business?

Mark: It’s huge. I mean it is really huge and I do agree with that advice and I would take it further that not just a partner but a true community. I showed up at Southpaw, Southwest in 2003 for the first time and started meeting guys like Joe Swanberg, Andrew Brijeski, Ryan Fleck and Anna Boden and we are all friends to this day and we call each other through the years and say ‘can I borrow a camera’? And we mail each other cameras and we mail each other cards and ‘look can I use your old drives from this movie’? I mean that community element is almost as important as that direct partner, very hard to find that direct partner; you know I mean it’s like being in a band where you have to suck up all the conflict that happens whether for the greater good of the music that you’re making together, it doesn’t work for everybody. Just talking to you right now like seem like a pretty gentle sweet person the fact that you’re aware that it could be helpful means you’re probably going to be emotionally evolved enough to handle that kind of situation. So yeah really hard to find but certainly scope it out I will say that I mean I’m in two positions. I have my main partner with Jay, but Jay and I also have affairs on each other where he goes off and makes like transparent and he went and acted in this movie the Manson family vacation that’s premiering here tomorrow and I kind of shepherd a little bit and guide but like I stay away because he needs to have those other partners and I do that with like Lynn Shelton and these other people and so you can also have one off creative relationships that work really well too. Just good sex basically, that is what I supposed.

Question 11

Hey Mark, I’m a producer, writer actually. And I just wanted to thank you personally, because I honestly didn’t know who you were before I walked in here but I did out here on my list of things to watch and been there for a while so I would have known in the future, so that’s exciting.

MARK DUPLASS: It’s an incredible statement (crowd laughs) ‘I would have known in the future’. You make that the title of your first movie; somebody is going to watch it actually (all laughs).

(Eric continues): I just wanted to thank you personally because you have just confirmed everything that I personally have kind of said as far as my career and what I’m going to be doing in the next few years and I wanted to kind of on this level say thank you and say remember me. I’m Eric with an A and one day we’ll be on that level together and I’ll talk with you shake your hand and say ‘I appreciate everything and I’m here because of you, so thanks a lot’.

MARK DUPLASS: You’re going to raise me up? You’re going to hook me up?

Eric: Yeah! One day we’ll hold each other up.

Mark: I’m keen on that, I like the confidence.

Let me be clear. I will be totally burned out and worthless in ten years so I’m going to need that.

Eric: Well I’m here in Austin at some point. Have a great day.

MARK DUPLASS: Thank you.

Question 12

Hey Mark, I’m also a film maker in high school. Next year I’m going to be a senior and I’m kind of moving forward into this level in education of choosing what to do, college way and I also don’t want to dig my mom into a hole and get her somewhere super expensive. So I was wondering if you have any suggestions as to how I should move forward into going to college basically.

MARK DUPLASS: I don’t want to be irresponsible here because this is like a four hour conversation but I will throw out a couple of questions for you to think about. Do you believe that you thrive better in a structured educational environment? Or do you function better as a renegade in your basement with your three buddies?. What makes you more excited and inspired?.

(Man continues) Both; On the inside I have this nagging suspicion that I’m irresponsible and I can’t handle responsibility (crowd laughs) but at the same time I feel like having that lack of responsibility and allows me to be…

(Mark cuts in) so there’s a combination here. There are these trade schools like New York Film Academy. They’re not the greatest things in the world to be honest with you, but they’re like nine months and what they do is they teach you that the empirical tools of filmmaking. OK So you and your mom won’t go broke, you won’t waste four years and you’ll be like nineteen when you get out and you’ll know everything you need to know about making movies. So even if you run for two years trying to make movies and you decide ‘you know what this isn’t for me I’m not sure I’m this as you mentioned’ you’re still only going to be twenty one and you’ve got plenty of time to get all that up. So for college, I generally recommend you go in and get just the necessary things that you absolutely need to make the movie. Granted! If you came to me and said ‘dude I’ve already read all the textbooks, I know what the one hundred eighty degree axis is of shooting, I know how to shoot underbrush on an iPhone’, I would be like one hundred percent do not go to film school, you are ready for this, go out and do it.

(Man continues) So you’re saying if I already have that experience which I think I kind of do, just do something else?

MARK DUPLASS: I would save the money and skip it and think about the money that would have been that and say ‘mum, give me a tenth of that so I can go make my movie one movie’. Yeah.

(Man) All right thanks Mark.

Question 13

Hi Mark, I’m Sisi. I took a Buzz Feed quiz on which league character of you. And I did not get your character but I got Kevin so I think that we’re inherently linked.

MARK DUPLASS: Absolutely!

(Sisi continues) I’m not a filmmaker but I’m like a curious individual. Yesterday I saw David James speak on food co and what’s going on in the future of food and something he said that was interesting was about how today’s chefs anyone can kind of have all these access, have all these tools from the Internet and it’s sort of hard for a young chef because they’re expected to be good right away. In your perspective for the future of film and future filmmakers, do these tools would you say they seem to have a lot of benefits to a filmmaker early and starting your career much earlier than you ought to do. What do you think about the downside of that?

MARK DUPLASS: I’m a big fan of the cheap technology and the tools and I would never wish that they were not here. I do agree there are some downsides, one is that we’re creating a lot of material in the marketplace so it’s much harder to sift through things. And also that in 1995, if you put out an independent film that was decent you were only one of seven independent films so everybody would come see it. Now there are thousands. So it makes you less quote unquote special in that way but the major upside of it which I will trump to the dead eye is that because this stuff is so cheap now. In 1995, a kid from Ohio in the suburbs who was fourteen years old couldn’t turn a camera on himself and make one of the most explosive movies that we’ve seen come out of Sundance and that could happen now with the technology and so I want to take all the bad stuff for that sort of like juggernaut potential.

Sisi: Awesome, thank you.

Question 14

Hi Mark, F.A Greenheart, I’m a freelance TP and I’ve been on transition into moving more in the direction of taking filmmaking seriously, doing writing and directing, and I feel like I can learn a lot from you know on set with an established director and approach and process. What’s the best way to approach somebody you really respect, you love their style and you want to learn something from them by working behind the scenes on that minute break and sort of like insulated bubble?

Mark: I’m going to give you a pretty specific piece of advice; you don’t necessarily have to follow it. I would erase that from your memory because you will maybe learn some things but it will probably be really hard to get to that point if you don’t have connections and you spend a lot of time and energy trying to find a connection to a filmmaker that is good enough that you want to emulate and it might not even be healthy for you to learn and emulate from them. And I would take all those cumulative hours and I would gather up three or four of your friends and start making movies and then what’s going to happen is you’re going to start making movies that are like you and that are totally unique and honestly if you start emulating things that might beat something original out of you that you never could have known. For instance, if you don’t know what the 1800 axis is right now and how to shoot films, you might shoot it in this ignorant way that’s totally original and interesting and that’s kind of cool too, that happened to me a little bit earlier. So at the risk of sounding a little cavalier about it, I would really spend more of your time finding out who you are as opposed to shadowing someone else.

Question 15

Hi my name’s Stephanie. I love all your stuff and just wanted to tell you that first of all. I’m not a filmmaker, just kind of a creative person, I read a food blog and I do know today there’s so many people out there that want to do something creative and so many different markets and I was just kind of wondering like is there enough room like how do you make yourself stand out?

Mike: I mean it’s a really tough question, there’s a glut. You know, like these tons and tons of stuff to look at and it’s much harder to make room and I can be certainly a bummer sometimes, you just feel like I’m just putting stuff out there and nobody cares. I truly believe at the end of the day like everybody’s unique and if you dig it hard enough about that special stuff about you again. Those conversations you’re having with your friends, there’s very specific things that make you, that’s going to be inherently fascinating at least to me, you know if I got a chance to like see and feel what it’s like in your life at those moments and if you can find a way to put that in your stuff, I believe it can break through you know. But it’s definitely harder now with the glut. Easier to make, harder to get people to watch it.

 

Question 16

Hi Mark, I’m Gelbin; I am an actress, writer and producer. I was just in Chris Warner’s unexpected. I have a good question How is it because you do multiple things, when you coming off unexpected, people automatically see actress and I don’t really know how about how saying I’m an actress, writer and producer like toning down the sound of that, what is your advice?.

Mark: I mean you just have to actively combat that and just say like ‘yeah I mean I was in the movie because I’m a friend of Chris but really I’m a filmmaker first’. And that’s that standard response you keep doing that over six months that’s what’s going to happen and that being said, it’s not bad that people are looking at you to be an actress and if they like you, that’s good. You know and you should say great interesting. I’m not just an actress, I am an actress and a writer producer and I have this script that I have written for myself and it can be made cheaply and we’re going to get involved. You know I mean you just got to take control that conversation.

Geblin: OK, and then my second question would be. So coming off of that when you are approached about other projects like you said the coverage not coming, when it does come it could be like a bunch of crap that you don’t want to do

Mark: Yes. Most of the time it is.

(Geblin continues): How do you say NO?

Mark: Well a lot of times it’s easy because it’s not an offer to you, it’s an offer to fight for it. That’s the key. It sounds like you’re taking from me and say ‘we want you to direct this movie’, but what they don’t tell you is that they’re talking to twenty five other people and you’re going to go pitch to them and spend a month getting your boards ready and getting your story pitched together and you’re not going to get it and you will do that over and over again and I can’t tell you how many friends I have who have done that for three years straight because the temptation of getting that million dollar gig is there and they end up doing absolutely nothing. And that’s really the balmer of The Cavalry is Coming as it sounds like it is but it really isn’t.

Question 17

Hey, I’m an actor, writer and I work for the start up too and I guess the question is how do you or can you ever get rid of like this is no good voice that is in your head? Because I have a million ideas.

Mark: Yeah. The this is no good voice is great and it’s one of your great assets because it will help you from making something bad. You know if you have the bliss gene and you’re like ‘this is awesome’, and you’re never going to know that it sucks. So that’s a good thing, accept it, and go to some therapy you work through that I’m still doing that. A couple of tricks when you’re writing, I find it’s very bad to write in final draft or on a document because you can see what you’re writing and you’re thinking to yourself ‘oh God it’s garbage it’s garbage’ and you lose all your confidence. So try this trick where you take a little dictaphone or a handheld recorder and you speak out your scripts into it. You can’t see the words. Also you can’t turn back it’s linear, and so what you actually have to do is it forces you to just get a vomit draft out. And you accept because this is a vomit draft it’s going to be stinky that’s fine, no big deal. So your dialogue will all sound the same because you’re talking that way. And your scene descriptions will not be eloquent because you talk them out but you’re going to get impeccable pacing because your body knows how to pace a movie because you sat in front of so many movies and so then you can click into that other side of your brain. This is no good brain and start empirically editing that thing. And that’s a nice little trick for me also involving your friends and your peers in every way shape and form in the process to take the voice off of you for this is no good and put it on to them and let them help you, you’ll stop beating yourself up as much as everyone else is voicing and helping you guide this thing people don’t do that enough. I find a lot of people they get caught up in this auto or bullshit of like this is my vision I’m making my way it’s just like you know making a movie is impossible, you need help, you need people you know and love and trust to help you guide this stuff. So a community would really help you with that. Thank you guys so much. I’ll stop talking now. Thank you.


INTERVIEW WITH THE DUPLASS BROTHERS

CONVERSATION WITH THE DUPLASS BROTHERS

 

AARON: By the way I don’t appreciate the snickering over the owning of video store. Hi Boys.

BROTHERS: Hi Aaron

AARON: Thanks so much for coming out here we are going to be able to give you guys a chance to ask the brothers questions, I believe we have a microphone right there in the isle so when we get to that we will let you know.

As far as South by South West is concerned you know a lot of people associate you know your early days with the puppy charity 2005, but really Austin and film comes earlier than that I was wondering if you could talk about those early funny years.

MARK DUPLASS: We moved here in a wagon in 1917 actually.

JAY DUPLASS: It was a gravy train with biscuit wheels.

MARK DUPLASS: And you know all those pictures of the capital where there was a dirt road JAY DUPLASS and I actually paved that road ourselves.

JAY DUPLASS: We paved it with TV tape.

MARK DUPLASS: Yes we did, we did, JAY DUPLASS moved herein ninety one to go to college and I came soon after in 95 and I mean for those of you who have been here for that long even not that long, it was a very different town but the spirit as always been the same just like, oh there is Rodriquez and there is Richard Linklater (1:24) and like these guys are just like wearing T Shirts and jeans and sneakers and they are normal guys making art and that was so inspiring to us because we grow up in New Orleans.

The artists there were all 50 year old black men and older jazz musicians and we were like we are probably not going to beat that.

JAY DUPLASS: But we tried super hard

MARK DUPLASS: We tried really hard.

JAY DUPLASS: To be 55 year old black musician.

MARK DUPLASS: But the Duplass brothers are just not the Neville brothers it just that not going to happen.

JAY DUPLASS: We will forever live under that cloud.

MARK DUPLASS: Exactly, I don’t look good in a tight fish net shirt it just doesn’t work.

JAY DUPLASS: And a thick gold chain.

MARK DUPLASS: But yea it really was so exciting to us that just like normal people who are making art about normal stuff and so that’s really like I think we kind of figure out who we were by watching guys like Rick and Rodriquez and then we lived here for a long time just making a shit ton of bad short films really, that’s what we did for the next 10 years.

AARON: So what, now a days you guys are doing so much it’s just incredible, JAY DUPLASS with transparent, you guy with togetherness, you have 2 films here that you produced the documentary Asperger’s Are Us as well as Phillips Rainbow Times, go see those guys.

You produce you write you direct you act, where did all of it come from like and originally as far as what was actually inspiring you. I mean you wanted to make things but did you have lofty goals upfront of what you wanted to do or did all this or did you stumble into all of this.

MARK DUPLASS: It’s just money you know really is what it comes down to, we want to be.

JAY DUPLASS: Just getting paid, just getting paid you know because those 12 years in Austin just making art and distributing on our front lawn we got so rich, so frigging rich.

MARK DUPLASS: These haircuts don’t come cheap, you all.

JAY DUPLASS: I don’t know if you all notice but, I am wearing a blazer.

MARK DUPLASS: That’s right.

JAY DUPLASS: So it’s like just deal with it, we honestly we grew up in New Orleans like MARK DUPLASS said the only model you know of being an artist was like to be a musician so that’s what we were doing for a long time we did that here as well, but we were probably, we definitely were more obsess with movies that were coming across our front lawn and cable came to our neighbourhood in 1983, and you know we never had. We never like thought we would actually be able to make movies and make movies and make money.

Like MARK DUPLASS was saying like when we first saw Rick on the street we were like that’s a person who made a movie, oh, right, people made movies it not just pumped over a pipe line, you know.

MARK DUPLASS: And more importantly he is not wearing like a beret he is like a normal guy, like could we possible do this.

JAY DUPLASS: And his last name is not Cobla basically (4:16), so you know honestly it was we graduated from UT and we were kind of in bands together and we were making movies with our friends in town which at the time we were like you know the Zona brothers and like Brian Poiser and John Bryant and all these great film makers now.

We are just having fun and I think in the back of our minds we were like it would be so great if something happens one day but we just didn’t really expect it and it really does come from what you were saying, you just making stuff which is what we have always done together as brothers, just always just wanting to make something creative and see if we can do something that’s good and it took us a long time before we could do anything good, and then I would say probably the biggest moment.

I mean we had big moments along the way we got our first shot in the Sundance all that stuff happens but we were still making stuff but, I think when we were making our first studio feature Cyrus we were on our way to a ward robe fitting with Marisa Tome and we were sitting in the parking lot and we were like oh my God we are going to tell Marisa Tome what to wear, this is weird.

MARK DUPLASS: I have dreamed about, this I have dreamed about this and it went really well too, it was so exciting.

JAY DUPLASS: And we got a call on our cell phone from Brian Poiser who was about to make LOVERS OF HATE and I think this where we were at, the economics where he had twenty thousand dollars and he need twenty five and that five had dropped out and he basically was like going to shoot like the next day and he was like I need five thousand dollars to make this movie and it was the first time MARK DUPLASS and I were in a position where we had five thousand dollars and it was so easy for us to be like, of course and we gave him five thousand dollars his movie happened.

It got into competition at Sundance, but also we did what we always did with our friends we watch cuts with them we gave them advice on what we thought, I mean that’s just what we were doing in the film making community but we became executive producers on that movie and we thought nothing of it at all.

MARK DUPLASS: It really just being a friend more than a produce is what it felt like in the moment.

JAY DUPLASS: And now we produce a lot of stuff.

MARK DUPLASS: That process really continued we really like to tribe up as we call it we find this industry very difficult and JAY DUPLASS and I are fairly vulnerable anxious and depressive at times and so we like to band up with all of our friends and kind of lean on each other and so a lot of the producing we do is really like you know Lynnis Phillips is a friend of ours and he says I got this movie idea.

So we said okay we got some money lets help you out and we go do it and Asperger’s Are Us a dot is playing here is directed by the camera man that I worked with on the LEAF for like 5 years and I was friends with him and I you know he showed us this movie and we were like yes, we will watch the movie and we like oh fuck, we are going to have to watch Alex’s shitty movie and tell him how bad it is and it was good and we were like great.

So let’s go help him make this movie so that has been like an organic process to becoming quote and quote producers which is something that we are really liking more and more of lately.

AARON: But beyond working with friends and you know colleagues you guys have been so prolific producing, I mean I feel like every year here you had like at least 2 or 3 films. Is there something that you can see like a common through line of something about these projects that really like excites you, or if there is any guiding philosophies whether it may be you know conscious or you thinking about it for the first time right now?

MARK DUPLASS: Yes it is weird it is always hard for us to see that it is almost always easier for audience to see that kind of stuff and then they point it out to us and then we are kind of like yeah, that’s what we are doing that’s our theme, but something came up lately that keep hitting us over and over again that when people talk about our show togetherness.

They talk about how unique relationship is between my character and Steve’s character, between Alex’s and Bret and they say they are just so loving and sweet and supportive of each other I never seen guys interact that way.

How do you even conceive to make a relationship that is so unique, and we are like oh that’s different, we like because that’s just how JAY DUPLASS and I are like with each other.

JAY DUPLASS: What other guys do, they just like punch each other in the nuts?

MARK DUPLASS: Yeah, like not stop. like JAY DUPLASS fucking love you! Punching bag, punching bag in the balls and so I think if there is anything that we have seen that as tied us to what we are looking for and you will see it in the RAINBOW TIME, you will see it in ASPERGER’S ARE US is like that ability to be very, very honest with your comedy and with your story telling but, that honest normally comes with a certain kind of acerbic pin pointing darkness and often kind of trashing the characters and if there is anything that we make it an honest approach but also an inheritance sweetness to it that we tend to be attracted to over and over again, so I think that might be one I don’t know that might be a common theme that might be something.

JAY DUPLASS: Another thing I think is just personal connections which we just tend to let things like ooze in sideways a little, I mean like when it was Lyniss Phillips’s movie we are really good friends with him, just he had this idea it was really special and he also was kind of in a place in his life where he was like I am going to die if I don’t make this movie.

MARK DUPLASS: That’s how you get people to finance your movie, you just go it is not a big deal no pressure, I am going to die if I don’t get a chance to make this, no biggie.

JAY DUPLASS: Yeah, feeling that personal connection I don’t know it’s more of an organic, I mean people are always like oh dude are you developing are you reading scripts and stuff, and it’s like we don’t have a ton of time to read scripts it is something that has to happen through osmoses.

MARK DUPLASS: I think that’s a good point, we don’t waste time on traditional development, people ask us how you so prolific, how you make so much stuff and the thing is everything that we attempt to make we make so it is not like oh, it is 19 movies we talking we only going to make one of them and the way we do that is people come to us with either a solid project that are at various phase.

They got a script and they are ready to go and it is cheap to make and we always tell people like look we aren’t going to give you a lot of money, we will give you enough to make it if it hits you will share a ton of the profits but you going to live and die by your work.

Or it is something that JAY DUPLASS and I have an idea about for instance like movies about THE ONE I LOVE or YOUR SISTER’S SISTER were movies that we kind of started off as a company and they were ideas that we had and we went and pitched them to a film maker and we said would you like to run with this idea you know we will produce it, one of us will be in it.

That’s another form that we work with but, to the point of that I think it is important that you try not to spend a lot of time taking meeting bull shiting about movies that you may eventually make one day, we try to spend a lot of time saying like do you have a dream movie that you can make for under a hundred thousand dollars that we can help you with that’s practical, like those are the kind of things we really respond to.

JAY DUPLASS: I think that answers the question because everyone is constantly asked us how do we do all the stuff that we do, part of it is that we just don’t socialize ever, that’s something we just have young kid we given that up for the time being.

MARK DUPLASS: Part of it is we are handsome too, you know we are pretty fucking cool, we are incredible, you that move the Incredible that was written about us, have you seen that?

AARON: I have always admired your humility.

JAY DUPLASS: But the idea that if you know anything about Hollywood you know at most like one and twenty that are being considered get maid and for us it is like 19 of the 20 movies get made so we really don’t take anything on unless it is like very obvious to us and personal and it is just like, I don’t know we need it to really matter and mean something on so many levels for us to take it on.

We also have like develop models like even from the very beginning after we did our first movie the PUPPY CHAIR we are going to make BAG HEAD and we were talking about it in the studios about making BAG HEAD big but, we kind of figure this thing out that maid it okay for us to be pitching the movie and to not like die if like people wouldn’t green light it or whatever.

We realize we can make the movie for fifty thousand dollars in Austin if people didn’t want to do it our way and being too difficult and reject it and so or whatever it would be and so we kind of went into these pitch meetings with this idea that like, we are making this movie in August in Austin.

It’s happening if you would like to be a part of it and give us a lot of money that would be great but if not we are still making the movie and that’s what ended up happening, you know we made it for little more than fifty thousand dollars, we have been making some money writing movies and we sold it for a hell of a lot more at Sundance and so we constantly employed that tactic that this movie is going to get made and we often think of lots of levels that it could exist at but it almost always happens at that bottom level and that has turned out to be a great thing actually.

AARON: One more follow up and then I want to turn it over to you guys for questions, you know you mentioned Hollywood and then you guys live in Los Angeles and like what you doing is so antithetical to how Hollywood works I mean even as all these models have just kind of busted in the post internet whatever age, do you guys feel like I mean even you have done studio work before do you feel like outsiders in Los Angles, do you feel you are bucking the system from within.

MARK DUPLASS: We don’t feel necessarily that we are you know diametrically opposed to Hollywood as a whole, we definitely sort of have one foot in the system and one foot out the system and I think that you know there is a healthy way to sort of approach making stuff when you are at like our level which I would describe as like, nobody is going to give us a hundred million dollars to make a movie and just let us do whatever we want to do.

We are not that they might give us a smaller amount of money and give us some creative autonomy that’s cool but our whole approach is always been we will never make a movie for more money than we think that we can make it back even if the movie ends up being not great, that’s like the key for us it’s like mitigate your risk.

So it is like even if we totally fuck this movie up and it sucks just because this person is in it and the script is about this and this genre at least we will make that money back and there is an immense creative freedom when you walk into a project thinking like even if we shift the bed w are going to be okay and it frees you up to just go nuts a little bit and that has been a real key to our process and it is the way that we started because we had not connections and nobody was going to give us any money.

And then we got to the phase where everybody wants to give us money and we have this crazy realization we are like we have achieved the goal of like Hollywood would give us money to make our stuff and we look at each other and we are like it is kind of better if we do it on our own and that’s really what we continued to do.

AARON: Hey gang you want to ask the Duplass some questions? If you want to line up over the microphone there, I can see you with your white shirt there sir.

Q: I am one of the lightning bolts so you know deal with that anyway.

MARK DUPLASS: We can’t deal with it, next question.

Q: I live in Wellington New Zealand now and we are working on building a screen co opt and what you guys were talking about is like when you say you keep your budgets down low under a hundred grand, how you guys deal with keeping the crew and everybody certain level do you give the crew a back end as well to work at a lower level.

MARK DUPLASS: We have a lot of different models and not to bore the shit out of everybody with the semantics but the ethos is the lower you make, the lower budget you make the movie for the more equity you can afford to hand out to your cast and crew, so when we are making an independently funded movie everyone who shows up on our set whether it is the fourth PA has at least some equity stake in the movie and we like that family environment of doing things.

One model in particular that I can advice on a little bit which I think is good is any movie that you make under two hundred thousand dollars there is a necessary sag agreement that is you have to pay those actors at least a $100 a day there is a minimum there, so a lot of time when we are making movies at that budget level.

What we will do is we will pay everybody on set whether you are an actor a director a PA a caterer whatever, everybody makes a $100 a day so it is creative communism thing and then depending on what you bring to the movie and how much time you spend on the movie you get much bigger waited backend so for instance if you happen to have a movie star that comes into the movie you really have to have like give them some backend because they are doing that and your editor is going to spend 3 months versus your PA who is only there for three weeks should get more vice versa.

Q: And now would you guys would want to come to New Zealand and do some projects because that is kind of why we are here to bring.

JAY DUPLASS: Absolutely not.

MARK DUPLASS: I mean the way that JAY DUPLASS is joking but he is not joking, the way that we make stuff is so different from the way everybody makes stuff, like there are big movies that go to New Zealand and they save so much money by doing that.

For us as soon as we fly down our crew members we have already blown our budget so for us we kind of have to say around here.

Q: You guys stick with the same crew project after project or you willing to work with other crew over there.

MARK DUPLASS: How hard are you going to pitch us?

Q: Just a question anyway thank you guys for your time.

Q: Hi I was curious when you guys started realizing that it was like a partnership that you guys had rather than you both pursuing like your own tracks with film making.

JAY DUPLASS: I was about 7 MARK DUPLASS was about 4, I mean we genuinely have always been two brothers just trying to make something good and it took us a long time to make something good both movies and music and honestly I still feel like we are two brothers trying to make something good.

It is very, very hard to make a great movie or a great TV show, it takes every ounce of our being and that’s just how we kind of still see it we have to have titles now for studious and for union purposes but that’s just really how we see it.

MARK DUPLASS: Yea and I would say to that end I mean it is a very complex process needless to say working so closely with someone, you know and JAY DUPLASS and I have our own marriage with each other and our marriages with our wives and we are literally writing a book about the complexity of what it is like with us for the last 30 years but at the end of the day for us it is just feels very hard.

We know guys who put on their baseball hats and chew gum and just blaze through their directing movies with ultimate confidence and sometimes they make incredible movies doing that, we just don’t know how to do that we need people to lean on so it’s really not a question of whether we like it or not, we need it.

AARON: Before you go sir I just want to ask you know.

MARK DUPLASS: What you doing you hogging the whole thing.

AARON: Dude! You know you guys are like the only ones I have heard of like siblings who just I always hear you talk about you don’t really fight but I don’t think I ever heard you guys talk about how you guys work as far as, do you know of any like strengths or weakness that you have that automatically it just make sense while you guys are a team.

MARK DUPLASS: Yeah and these are variable things too they are not empirical you know we talk about this a lot of like for instance all togetherness where we write all the episodes we direct all the episodes I am in the show where JAY DUPLASS is prepping like crazy while I am acting like we are just exhausted and overwhelmed.

So we show up on set like an 8 a.m. call and we look at each other and within a few seconds we immediately know who has it today and who kind of doesn’t and that person tends to step forward a little bit and take the lead so they may be like doing more the marching orders and organizing with the cast and the other person kind of laying back and watching and something great happens.

Which is that leadership person is using his positive energy and you know and good sleep to make the thing move forward but the person laying back will catch all these things that the one with the marching orders won’t catch because he is just too busy and there is too much energy taking care of people.

So that little yeng and yang happens quite a bit and really over the years we have kind of developed the skills to be in either position depending on how fussy we are that day.

JAY DUPLASS: But in general I would say that MARK DUPLASS is better at getting stuff up and going like getting things moving and I am probably a little better at closing.

MARK DUPLASS: Yea like the runner who goes to the Olympics and runs the first lap really fast to pace everybody and then he starts sweating and crying and trails off that’s me around noon on set.

AARON: We now return to our regular schedule programming.

Q: Thanks guys, my question is on behalf of my wife who only has an interactive pass and can’t get into the film panel.

MARK DUPLASS: It is terrible, where is she?

A: She is sitting watching it simulcast down the lobby.

MARK DUPLASS: That’s awful, hi what’s her name?

A: It’s Dianna Dickenson from Demoing Iowa.

MARK DUPLASS: Dianna Dickenson from Demoing Iowa come on down.

Bring her in let’s see what she has won, so in 1998 she was a write for a start up called garden.com Doc Jemison Lisa Cliftsharples (22:49) she claims you made a documentary.

MARK DUPLASS: She is full of shit.

JAY DUPLASS: Lies.

MARK DUPLASS: Dianna do not come on down stay right where you are.

Q: So there is no documentary?

MARK DUPLASS: There is.

JAY DUPLASS: We make a documentary about gardening in 1998.

MARK DUPLASS: We were editors in Austin in the mid nineties this is how we kind of made our living we edit like all the cheap Indie movies we wouldn’t make money doing that then we would edit like corporate kids like we would edit at a church television show for a while and JAY DUPLASS secured us this amazing job for doing this documentary for gardening.com where they, I mean no offence Dianna grossly overpaid us.

JAY DUPLASS: In retrospect very under paid at the time.

MARK DUPLASS: At the time we were like this is more money than we have ever seen.

JAY DUPLASS: We are going to take all this money and make a terrible movie with it.

MARK DUPLASS: And that’s what we did we paid all our friends really well and then JAY DUPLASS and I walked away with sixty grand of profit or something and we said lets go make our dream feature film and we shot a movie called VINCE DELRIO about a runner from South Texas that was kind of model after Rocky and we edit it together and it was a steaming pile of shit.

JAY DUPLASS: I just want to reference though that like after a year of nonstop work on a featured documentary you and I both cleared sixty thousand dollars and thought we were like, we killed it.

MARK DUPLASS: And then we blew all that money and then we went back and made a $3 short film and that was the movie that got into Sundance and this is life so.

Q: So how does one get to view the documentary?

JAY DUPLASS: I have no idea.

MARK DUPLASS: You know what I think it exist on a beta tape at my parents house basement right now.

Q: I will give you my card.

MARK DUPLASS: Good fair enough.

Q: Hi there I was just wondering, how did you guys decided to originally cast yourselves in your movies and then you decided to keep casting yourselves as you create more movies.

MARK DUPLASS: Why do you ask?

A: Well I am just wondering, I just made a movie with my brother and so he acted and we are both kind of interest acting and directing at the same time so.

MARK DUPLASS: Do you think we maybe should have made a different choice or something I just want to know if there is something beneath the question that you want to talk to about.

A: Just like more involved in the creative process.

MARK DUPLASS: I understand it was functional at first.

JAY DUPLASS: I mean it started when our dad bought a Panasonic VHS camera with the separate VTR in 1981, I was older and I could work it and MARK DUPLASS would do whatever I say.

MARK DUPLASS: I was young dumb and full of com I was a hot leading man JAY DUPLASS put me in front of that camera and we never looked back bro.

JAY DUPLASS: I said show me the magic baby and he put on that karate gee inspired by that karate Kid one, kicked the cigarette out of the neighbours hand protected his house and finished off by lifting weights.

MARK DUPLASS: That’s a real movie by the way.

JAY DUPLASS: That’s a real movie.

MARK DUPLASS: I wish he was kidding.

JAY DUPLASS: Honestly is that simple that I started shooting MARK DUPLASS and that’s the first movie we got into Sundance a $3 short film on 311 West Mary in South Austin.

MARK DUPLASS: 311A it was a duplex.

JAY DUPLASS: 311A it was the bottom floor duplex and we got into Sundance and you know we just didn’t have the resources to hire the people and by the time we really started making featured films MARK DUPLASS was a dam good actor and I became a pretty good camera operator and that’s really where it was.

MARK DUPLASS: We were a fan of that approach just functionally as you getting started out because you know while you might have access to a great actor and can hire them great, but if you have access to someone who might that be that much of a better actor than you are as a film maker the added value of you being in it is that if the scene itself is not working you have the ability to improvise, shuck and drive move things around because you are probably the film maker screen writer director editor everything.

So having that autonomy under your control inside of the scene can be very helpful particularly like we didn’t know what we were doing enough in the early stage so JAY DUPLASS would like talk to me in the middle of the scene and like that’s not working that feels really spot on and expositional shake that around and try it a different way and it’s nice to just be your own tool on the side of it.

JAY DUPLASS: I mean we didn’t know what the fuck we were doing, so a lot of people think you don’t know what you doing, well just hire like the best DP I can get and the best actors I can get and we actually, that did not work for us and we have seen a lot of people go down that road and you just everyone had that experience where the DP is way above your pedigree and the guy is just like thinks that you are a doofus the whole time, you know and so we knew.

I guess subconsciously that we were going to have to figure this out along the way and having MARK DUPLASS be there and having MARK DUPLASS’s girlfriend Katie at the time be there and puffy chair who is like patient with us and could help allow us to find our way was a huge part of the process.

MARK DUPLASS: You don’t want to do that in front of Marisa Tome that won’t go well.

Q: What’s up MARK DUPLASS? My name is Calvin I am a film maker from Dallas.

JAY DUPLASS: What about me?

MARK DUPLASS: My brother is sitting right here dude.

A: Oh hey man, MARK DUPLASS JAY DUPLASS both of you guys.

MARK DUPLASS: Dude Aaron is sitting right here.

A: You just cut me off you didn’t give me time.

AARON: No offence.

MARK DUPLASS: There is a whole belly of people back here working their ass off for your.

A: Hello MARK DUPLASS JAY DUPLASS Aaron you didn’t let me finish, I am a film maker from Dallas and you talked earlier about you guys were at that point where you making a bunch of really shitty short films and then you eventually got to the point where people wanted to pay you for your ideas and then you expanded pass that, but I am at that point where I am making a bunch of shitty short films and I am trying to figure out.

JAY DUPLASS: God bless you for writing it.

Q: Like what’s the process to get to that next level because I mean.

JAY DUPLASS: Keep making shitty short films until one of them doesn’t suck one day that is it and don’t decide yourself whether you think they suck or not, let other people who are not your mom decide that for you because even when MARK DUPLASS and I made the first film look TINY HINT, it is the first film that we made that was really good.

Happen to be something that happened to me the day before we made it and we as brothers giggle about it, we were like cringed about it and then giggled about it privately, special things that we share our sense of humour, what is unique about us that was what made the breakthrough possible I think so just mining what is special about you and your friends and your love ones is certainly is going to be quicker leading you there.

I think it is hard for people to decide what they are going to be as an artist, I think when people have really strong ideas like we want to be the Coen brothers in the nineties and it didn’t work out. You know to decide that is it doesn’t really happen that’s when you side track yourself constantly, so just try tons of stuff make it really, really cheap and hopefully one day it won’t suck.

I was 29 years old when I made that first movie and I was about to lose my mind the reason why we made it I was like I got to move on and MARK DUPLASS was like no, we are going to make something today, come up with something.

I was like we don’t have a 16 millimetre film camera we don’t have a crew I was stuck in that mind set and MARK DUPLASS was like we have mom and dad’s video camera let us just shoot it so we just came up with the idea right then and there what we could create with the materials we had available.

MARK DUPLASS: I was very inspiring to JAY DUPLASS at the time and I had zero idea too which is the best part about that, I was like we are making a movie today, I was like you got to figure out what that is about because you are the older one you are smart.

JAY DUPLASS: See he is good at starting shit up.

MARK DUPLASS: You know in fairness I was here last year at South West South West and I gave this key note speech that was like an hour long very specifically walking through the minutia of the steps to go from nowhere making shitty short films and how to build like a little empire.

It ends up turning way more Tony Robins than I wanted it to be but it is very preachy and deductive if you want to see the process it is all in there it is all on you tube you can look it up.

Q: Sort of building on that last question I am film festival programmer and my question for you guys is, how do you tell somebody they made a shitty short film but not tell them that to quit, you know what I mean? like what is the best way to give really honest feed back to film maker about what you see in the work that is genuine and interesting and fresh and what isn’t working,

JAY DUPLASS: I mean I think you got to get personal you can’t do it in a one liner and an email or anything like that, I mean I just literally yesterday some kid that worked with us made a short film and it’s not good because it is real hard to make a good short film but it had the nugget of greatness in there.

So I just spent an hour with him and I watched the film with him and I basically just talked him through what I thought could make things better you know and shared as much of my cognition of like, you know because you have this very specific example now about how this could moved towards something else and he is going to reshoot it and he probably would have to reshoot that too as well.

And people are resistant to doing that because I think we all have this like myth that we are going to wake up and take a shit and a great movie is going to come out, there is like a weird myth about it.

MARK DUPLASS: It happened to me once actually.

JAY DUPLASS: It did, what movie is that?

MARK DUPLASS: It is on Netflix.

JAY DUPLASS: But yes I think it has to.

MARK DUPLASS: You are in a tough spot because you can’t respond to 3000 submissions obviously so.

JAY DUPLASS: You could just say keep going.

A: Thank you, keep going everybody.

Q: Hey JAY DUPLASS hey MARK DUPLASS, my name is Phard I hope you are, I wonder if you are talking about CREEP because that was one of my favourites that you have done.

MARK DUPLASS: The take a shit movie?

A: No, no that was my favourite my first movie I have watched of yours.

MARK DUPLASS: Glad you liked it thank you.

JAY DUPLASS: Just for your information you can’t take a shit and it turns into a movie it’s not possible.

MARK DUPLASS: I have only done it once so it is not. Yeah.

A: So I was going to ask, how much have you, I know you guys improvised a lot, how much of your comedy is actually written on a script and how much of it is improvised you know completely on the set.

MARK DUPLASS: Every movie we make is wildly different so CREEP was a 5 page outline that we started shooting with we shot for 6 days, the movie was terrible we then went back and we reshot like 70% of it that movie was terrible. So we reshot that movie over and over again and just a raw outline.

JAY DUPLASS: It is so easy you guys.

MARK DUPLASS: Yes so easy you know on a different kind of movie like CYRUS and JEFFALUS at home its 100% airtight full lock down script that is gone through the studio system and the development process, when we get on set we encourage our actors to loosen up the lines that they are saying but still stay within the narrative structure.

Here is where we are starting A, we are going to B to C to D so that improvisation is not going on rant is it actually staying well within the narrative confines of the scene, just trying to find ways for them to re say the lines so it can feel more natural and organic so that’s the kind of a swing of how things go, but every movie is different.

The movie we made The One I Love which has a lot of scenes and a lot of technical details was actually shuffleman (35:17) out line but it was a detailed 40 page outline, every script point was nailed down except for the dialogue so it varies.

A: Thank you guys so much.

Q: Hey there, you guys are amazing, I watched.

MARK DUPLASS: Great question please, thank you I just want to stop.

I watched the PUPPY CHAIR 3 times before I embarked upon a 7 days film making experience making a film from New York to Iowa for $3,000 and I just have to say that that film gave me the confidence to feel like that could actually happen making a film with my friends on that scale.

My question is getting to the point you have I mean you know you having a show like Togetherness on HBO have you found a away to harness and keep that kind of independent film making mentality that you are able to have making a film $3,000 with your friends at that level and what is it then like working with actors on the scale that you are now.

JAY DUPLASS: It’s definitely different when you making you know when you have $20m on your shoulders and you are making a movie, it is hard to have that unbridled freeness about it but you know we still hire a lot of our friends and MARK DUPLASS and I still two dudes making stuff, and we I think the short answer to that question is, the question that we always ask ourselves and have since the very beginning is what do you want to see next.

And that comes in the receiving phase writing shooting editing everything, even on big studio stuff if something doesn’t feel right we question it and that’s something that most people don’t do, it’s not comfortable to tell 75 people on your crew sorry guys we got to go for a walk because something is not right and we don’t know what it is.

This whole industry is built around this absoluteness of vision which is bull shit for us and for a lot of people and I think the Coen Brothers have absoluteness of vision they are unique in that way.

MARK DUPLASS: There are a lot of people that have absoluteness of vision it’s just that you really don’t want to see that vision.

JAY DUPLASS: So we have a very fluid way of creating things and that for us keeps it very fresh and real because we know we are not just going on set to execute what was written, we are trying to capture the most exciting version of that spirit and we encourage out actors to find that as well and if we are not capturing something special we will question it and we will re rig it and we will rewrite it.

We will throw wrench into the scene and that kind of keeps us fresh all the time and it is scary as shit to work that way too, but I think you know I don’t know that’s what we are obsessed with is realness and feeling like anything could happen you know that’s probably maybe what we were doing that’s somewhat unique is people feel that anything could happen in this moment and the truth is because that’s how our sets are anything really can happen and that’s the only way we know how to create that feeling. So when you living in that chaos it’s uncomfortable but it is definitely is new all the time.

MARK DUPLASS: And the only thing logistically I would add to that is there is some little tricks you can do on big budget sets to kind of make it flow more smoothly make it feel smaller like when you yell “cut” on a big set every department head rushes in to make sure that there particular interest in that scene is taken care of so that they don’t lose their job when the studio sees the dailies.

So you going to have people coming in to fix the flowers and fix the carpet and fix the actors hair even though she might be crying in the middle of a huge moment they are going to come in and do that unless you say nobody comes into this room unless we say it is okay and when the time is okay so we have a no running in the room policy.

We don’t yell “cut” between tapes a lot of times we just say hault and then it keeps everybody out of the room and everybody is quite respectful and then we reset everybody to make sure that the mood is right move things around so a lot of times we will run 5.6.7 takes in a row without cutting and that helps keep that flow together.

We try to use that big support team a lot in pre production to get thing rolling a head of time pre light as many rooms as possible so when we walk in it is ready to go but there are not there lightning in between takes and things like that, so there is a lot of little tricks you learn throughout the way to make it feel kind of intimate.

Q:I do have one quick follow up if I am allowed, with that freedom that you found how you work within your actors does that ever cause a problem in the editing room and do you guys work with two cameras a lot when it comes to shooting.

JAY DUPLASS: We almost always have two cameras sometimes we have 3 cameras and it would be a problem in the editing room if MARK DUPLASS and I were not totally obsessive about continuity and story, I mean we are building, if we are redoing a scene in the moment we are building it in our own heads and making sure that we have anything, in general.

MARK DUPLASS: We work as editors for a long time so our brains kind of work that way and we usually track it.

A: Thank you guys.

Q: Hi I am huge, huge fans of your work on both TOGETHERNESS and on your PERFORMANCE and Transparent and that’s amazing.

MARK DUPLASS: Thank you very much, next question.

Q: I mean I am also part of a sibling director team my sister and I work together and my question is how much of your own life and personal experiences do you bring into your work I guess particularly in TOGETHERNESS and also how do you kind of do that in a way where you are able to bring your own personal experience whether it is super specific but then also expanding it to just create this obviously fictional character.

MARK DUPLASS: Yes I mean obviously the two most deeply personal pieces of film making or TV that we made would be the PUPPY CHAIR and TOGETHERNESS I think. PUPPY CHAIR was very reflective of what we were going through in our twenties and being in the dating game and figuring out are we getting married or are we breaking up, what is this and the whole epidemic that seems to be happening to people in our age group and then TOGETHERNESS is very reflective of the soup of our lives and that sort of approaching forty phase of you are either parents and not married and you are locked into your life and you miss your freedom or you haven’t locked into your and you are like Jesus Christ how is this going to happen for me.

I am half way done and that being said a lot of the plot in TOGETHERNESS thank God we never had to deal with, so a lot of that stuff is sort of like made up on the plotting front but the ideas and the core of what that show is, which is we want to be so close to people and we want to be as close as we can and then as soon as we start to get too close we are like get me the fuck out of here I need my freedom and that is very much how we feel and how we live and that kind of colours the whole thing.

Q: Hey JAY DUPLASS and MARK DUPLASS, you guys have made a lot of stuff I don’t know if you realize that or not but you made a lot and lot of cool stuff.

MARK DUPLASS: I am going to check my MDB.

JAY DUPLASS: Again after you checked it 15 minutes ago.

Q: I am sure a lot of film makers here are juggling multiple project as well doing projects on their own with their friends and all that stuff, so I guess do you have any advice on how to prioritize those projects because I know you guys juggle a lot.

JAY DUPLASS: I think the biggest thing that we realize by running multiple projects is that it stopped us from getting too precious a big journey in like us becoming artist that you could just move through, a piece of art is like not being too brainy and precious about it we would over analyze things and get conceptive about things and the more than we can just force ourselves to just make stuff and go with our instincts has been better I think.

I always encourage people when they are writing play to please have another screen play so that you can cheat on the screen play with and it is always the case when you are working on your master piece and you doing this little side project it just seems really easy that’s the one.

The other one would be just this idea that would be annoying to all of your friends, so yea I mean I think having a lot of projects is great as long as you not like overwhelmed and you know that way you can also do what I was talking about before which is you can allow them to breath and have their own life and listen to your friends and listen to their notes when they give them to you like go let the ones lead that get the most traction not the one that you are necessarily most fixated on.

MARK DUPLASS: I would also say know yourself a little bit too not everybody is a multitasker you know and that doesn’t mean that you are not good at making stuff if you can’t do 4 things at a time. A lot of the film makers we work with are just very singular you know they have to have their thing.

If you find yourself being singular I would say try to give yourself a limit of making that singular thing something practical that can be made from a budgetary standpoint, something people miss a lot you know I am passionate about this, it is a period piece zombies on mars it is a $150 million movie and I just have to have write, I am like God bless you.

Write that movie that’s fine but find that beating heart of that story and what it is about and go write another one that cost twenty grand to make with that core theme because you will have a little easier time getting that made.

AARON: Can you think of any specific examples of an idea that was in one project of yours that ended up in another one.

MARK DUPLASS: I don’t know if it works so much that way, one thing is that it’s like this is embarrassing to admit but, like when we were setting about making the ONE I LOVE I was like I love Star Man so much, I love like how Jeff Bridges is like one person and then another person and there you are dealing with person who is the shadow that you love and maybe they are all that and maybe they are not that.

That movie is so expensive I am not going to be able to make anything like that, is there a smaller version I started thinking oh, what if it just a house movie where you got multiple versions and because that’s cheep to make and then we brought that to a film maker.

That was literally my pitch to Charlie McDowell I was like I love what Star Man was there are multiples in a house it’s got to be cheap it’s got to be romantic and kind of weird. Want to write it and he did.

Awesome thanks guys.

Q: Hey, I feel like I should have met anonymous inspiring film maker but.

MARK DUPLASS: You get out of here right now you.

I am interested in the way you engage with projects and you said you did 19 out of 20 maybe to ford with in some capacity and you guys obviously studied in relationships and personal relationship, my questions is more about dating and relationships. Is that how you approach relationship you know when you were dating I think the culture now is you go on a million shitty dates and don’t give anybody a chance.

I am curious the ratio of 95% moving forward should I be giving everybody more of a chance.

MARK DUPLASS: Just to be clear you would like to have sex on 95% of your dates.

A: I think sex is easy relationships aren’t.

MARK DUPLASS: I am kidding, we unfortunately don’t know anything about dating because we have been married for like 13/14 years.

JAY DUPLASS: I have had like 5 girlfriends and one of them is my wife.

MARK DUPLASS: I mean I love your question I love the thoughtfulness and the heart behind it, I have zero idea how to answer it for you unfortunately I wish I could be more helpful because you got a great spirit.

Q: Hi, so you guys talked about your background in music what are three songs that would be on your dream sound track money and right are no object.

MARK DUPLASS: The interesting thing is when you are doing a show for HBO rights to songs are a little bit cheaper because they don’t have to go into theatres so we actually realize that like we can kind of get big songs now and like one of the first ones we went to was Fleetwood Mack, that’s like a big band for us not only just because we just love the music and like grew up listening to it.

Like the weirdly polish vinyl back seats of our parents car growing up but the spirit of that band and how they needed each other so badly, despite the conflicts fight any of those 5 members could have led their own band and be good at it but they were like made the ultimate 5 person transformer and made the great band you know.

It always appeals to us and we always think about that when we are thinking about going off and making our solo projects, we are like people want what Fleetwood Mack dude do they don’t want weird Lindsay Buckingham solo record nobody gives a shit about that so that’s one for me.

JAY DUPLASS: Steven Nix did pretty good.

MARK DUPLASS: Steven Nix did alright, that’s a good point.

A: Holiday Road is a great song track song.

MARK DUPLASS: There you go.

JAY DUPLASS: Dam deep cut, I don’t know I am listening to Fleet Fox right now, but it is weird because a lot of time what you, similar to questions I have answered are that you get really obsessed with songs and you try and force a song into a movie and everyone watching and everyone is like what the fuck you doing man, this makes no sense whatsoever. We are not very bullish about jamming our stuff, and every once in a while it works out great but.

MARK DUPLASS: For instance while we were writing our script the (49:26) the doe dock of thealon, we listened to John Parr’s men in motion the theme song from St Elmo’s Fire over and over to inspire us on the sporting Montague/montage the song didn’t fit so well in the movie.

AARON: You guys don’t make music anymore.

MARK DUPLASS: Just around the house with our kids that’s what we do.

JAY DUPLASS: I thought I should say something about the relationship thing and I think you would probably get this from our stuff, but I think relationships are really hard and that’s the point that’s what I would like to say about that, okay.

Q: Would you both please share your most memorable moments from the last I guess the last 15 years or wherever your career as span.

MARK DUPLASS: Our most memorable moment from however long our career as spand, there is definitely some stuff. I remember specifically being in the Elmo draft house in 2005 with PUPPY CHAIR here and you know we grew up in Austin trying to get our short films in South West South West, we have so many rejection letters and we would go see some of our old favourite Indi films over and over again all around town at the Dobie and at the Alamo and that’s where we got our film education.

It was here and then we were sitting in that theatre we were just busy and stressed out because it was our first feature and we weren’t really thinking about the monumental nature of what was happening and the lights went down and then like our move came up on the screen.

It’s like I am sitting in the seat in which we watched Buffalo 66 in which we watched all of our favourite movies and our movie is playing on the screen, and it was very.

JAY DUPLASS: And a quarter of it was being projected on the ceiling.

MARK DUPLASS: That all part of it, that’s Indi cinema bro.

JAY DUPLASS: That was pretty good, mine was probably when we sat down at the library theatre at Sundance to watch PUPPY CHAIR screened the first time at Sundance, because that was truly, we never dreamed we would get a short film into Sundance much less a feature but we had exceeded all of our wildest dreams in that moment and the screening was like incredible well $15,000 move and there were four five twelve million dollar movies screening at that festival and it was a movie made you know with just family and friends.

And MARK DUPLASS said it’s probably never going to get better than this and he was right, it has gotten as good in different ways but it has never been better than that moment.

MARK DUPLASS: We have blazers but we don’t have our youth, its hard guys.

AARON: Unfortunately these two are going to be our last questions, don’t worry you are already standing there you good.

Q: Hi, my question is pretty much for every movie pitch you guys were saying we keep it cheap we make it quick that kind of thing and back to your Star Man point where you were like it’s going to be like Star Man but it’s this, has there ever been an idea that you guys have had kicked around for a long time and you never really had to sparse down but you still keep I guess seeking it out like you know your version of doomed kind of thing.

MARK DUPLASS: We do have ideas and they are not, we can’t get them because they are too expensive, we can’t get them because we are creatively not capable of cracking them so they. We have the document for over one hundred different movie ideas, so like this would be so great why can’t we figure out how to make this work.

We have so many of those little things and sometimes they come around and we mature as artist and figure them out, sometimes they come as sub plots in another movie, but yes we have so many ideas of things that we feel like God this would be so great if we just figure out how to crack it and we just not there yet.

JAY DUPLASS: We did have the script for Jeff Lewis at home for about 6 years before we made it and we knew that we could not afford it because of the bridge scene with children in the water and the car going down off the bridge and all that stuff and but instead of like pursuing it relentlessly and becoming fund raisers for 6 years.

We just let it sit on the shelf which turned out to be the best thing possible because 7 years later we had I guess whatever the approval to make the $10m movie and I would recommend that as well, don’t try to make a movie that is almost impossible for you to make where you are at because then you would become a fund raiser and not a film maker.

MARK DUPLASS: It’s a good point to bring up there is a misconception about it which JAY DUPLASS and I do, so many people they hear we make movies cheaply and they are like great, so here is my script and it’s like a $50m movie and I would love to make this for $15 million grand and like you guys do it you want to do it.

We are like you can’t take like that big movie and make it small you have to engineer a movie correctly to be made cheaply and on a small level and what we think is a terrible idea is taking that 30 day movie and try to jam it in 18 days that’s awful.

What we actually recommend is taking an 8 day movie and making it over the course of 11 so that you can should 8 to 10 hour days, have to breath to mess up let your crew get some sleep and you can drive them hard core and so we tried to have actually short but gently shoots that are 20% longer than you would normally do but it has been designed so small that you have that luxury.

AARON: Can I give you guys a pre be so you are self proclaimed shitty rocky ass movie.

MARK DUPLASS: Yes.

AARON: How about a create style reboot, that’s a baby.

MARK DUPLASS: No.

AARON: Last question that would be a good one.

Q: Lots of pressure, I don’t know if it is but MARK DUPLASS I first saw you on the league and I know you don’t really talked about it much so I was wondering if you could speak to how you got involved in that because it is so separate from the rest of your work which is more scribal but it actually took me awhile to connect you were the same.

MARK DUPLASS: It is kind of separate from what we do and it is kind of like a thing that I did that liked help me quite honestly like buy my house and take care of my family and I am really, really appreciative of it. let’s have another question that is about us, let’s do something different that includes all of us.

You don’t have to do that because you came up with the league but let’s do one more.

AARON: I want to make it one of you guys I have been enjoying enough up here.

MARK DUPLASS: And you done even have to get up to the mike you can throw your hand up.

AARON: What’s next for you two?

MARK DUPLASS: We are making a bunch of original movies for Netflix right now and we really like that company they are good to us they did PUPPY CHAIR with us a long time ago and then we are making a bunch of TV shows for HBO we have TOGETHERNESS there we have a show called AnimalWe just started airing that it is really fun it is a show that is made independently and something that we really interested in JAY DUPLASS has got in the middle of shooting Transparent right now and we mentioned that earlier we writing a book for the first time about kind of who we are what we have gone through which is great because we kind of don’t know what we are doing and kind of feel like a 13 year old kid picking up a guitar for the first time and just messing up all over the place and the learning curve is huge and that’s really I mean we are getting our asses handed to us but it’s really fun and inspiring.

JAY DUPLASS: In the immediate future we are trying not to puke from too much queso consumption.

MARK DUPLASS: Yes.

AARON: I know it’s like some of you are torn in some many directions but if you get a chance make sure you MARK DUPLASS down on your schedule Asperger’s Are Us and Rainbow Time, thanks so much for coming out.

MARK DUPLASS: Thank you guys thank you Aaron Ellis.

 

 


A look inside the creative process from today’s leading writers and directors. This week’s on story, a conversation with Jay Duplass Duplass, talent by the Quirky films, The Puffy Chair and the HBO series togetherness.

Jay Duplass: We all watch movies and I watch so many movies that I think it’s very easy to think that we can all make movies you know but the truth is like it’s an incredibly complex form and craft and art where you’re synthesizing a good story that is well told. And is told in a visual way and where it’s the people that you’re telling the story to are like two years away. That’s a weird thing.

In this episode. Jay Duplass Duplass discusses the challenges of bringing DIY Indie filmmaking to Hollywood.

Jay Duplass: The name New Orleans it was culturally bereft. You know just living in a little suburb, hanging out, making weird little art in our own way we had a kind of a hippie godmother who came and helped us like cook  in the oven and makes weird stained glass and then in 1982 it was announced that cable was coming to our neighborhood. What is cable? Is the giant cable laid out on the front lawn or something. We didn’t know what it was so when all of our friends were into Empire Strikes Back. We were watching Hard hitting relationship dramas. With nudity and divorce like Kramer vs Kramer I’ve seen like seventeen times between 1982 and 1984. We didn’t really like the Star Wars movies that much. I mean they were kind of cool but that’s not what Mark Duplass and I were talking about. You know we were talking about the heavy hitting stuff. I mean we were watching and watching a lot of Woody Allen. Well you know I came here in 1991 and it was a magical time in film and Austin Slacker and everyone was talking about film and I was like you mean cable. You mean that thing on the front lawn. And I started to wake up a little bit to the fact that film is an art. Movies didn’t just get pumped in over a cable like human beings made movies very specifically Rick Linklater, I just probably my sophomore year I started taking a class and I started taking more classes and then I ended up. Almost getting another major in RTF and just I started writing and making films and you know we were cutting out. We’re making movies on sixteen millimeter and cutting them with razor blades super old school and you know in true form they were terrible. Early in film school I was trying to emulate the Coen brothers as was half of our film class. Honestly Mark Duplass would like come visit me from high school and I was in UT and I would make a movie and I put a minute and we just kept doing it and they were bad and every once in a while one of them would be so bad and we’d be like what was it so bad about that movie. And you know it really was more of just like feeling around in the dark process but I think all those influences are there always in you, in your try and you know we were always trying to make something that was like deep and funny.

You know if you’re a painter. No one really expects to like sell a painting for a decent amount of money until they’ve made like hundreds of paintings but everyone has this weird subconscious thing in their mind that they’re going to wake up one morning and just write something and then make it and it’s going to be the best thing ever. And I really feel like that just doesn’t happen. So, all this is just to say that I think it’s incredibly difficult thing to make something that doesn’t suck and it took me ten years of making things. I hadn’t made any thing great and I look back on my editing stuff too. And I was like I don’t really edited. I edited like two things that I was proud of. And I was just pushing thirty and getting that point where it’s like how much longer can I do this to myself and to my family and you know my brother said OK we’re going to make a movie today. And I said well how are we going to do that and he said I don’t care. We have mom and dad’s video camera. Low one chip mini DV and he said come up with something. And so my idea was OK this thing happen to me yesterday where I tried to like record the greeting of my answering machine. Yes it was an answering machine at the time. Press the button B. And I kept repeating it. I couldn’t get it right. I kept it up and I had a nervous breakdown. The whole areas right. And you know his eyes just wide and so big when I told him that story which is now the basis of how we create stories, we tell each other stories and when you don’t have to ask if he likes it or not, you see it. And he was just like that’s everything. I had a one button down shirt and some pants with pleats that I had used when I worked for the Kelly people and he went and got it and he looked at the back of the shirt and it was called the John Ashford shirt and that became his character name and he walked in the door and I filmed a twenty minute one take of him doing this and he was in a similar place to me and he tried to get it right and got it wrong.

This is four one six nine seven five four. I am sorry I missed your call But if you could

Jay Duplass: We submitted it to Sundance and the head of the festival called me a month later and said this is my favorite short that I’ve seen in a very very very long time. You know the next movie we made was Tiny bit bigger. It cost fifty bucks and it was involved Marc and his girlfriend in a kitchen that moved to a living room. We had one room and they were playing Scrabble and they ended up having a huge fight and that was the second short film that we got in Sundance.

Well we had made two short films that went to Sundance and we were terrified of making a feature because we had made a couple of really cheap features here in Austin in our mid twenty’s that didn’t work out and we were just terrified to get up again. But we knew that we were really good short filmmakers not because we thought it but because the whole world was telling us. So, we were like OK terrified of feature filmmaking but we were good at shorts. Why don’t we do this? Why don’t we make a feature film that’s basically like thirteen five minute shorts in a row and so that’s what we did and we used all the materials that we had available to us at the time. We had just moved to Brooklyn for dumb reasons basically because all the filmmakers in Sundance were in Brooklyn like we have to move to Brooklyn. I don’t know. So we just moved to Brooklyn apartment. Mark Duplass’s girlfriend Katie had was from a small town in Maine that was not only going to allow us to shoot there but would like beg us to shoot there and like can we come out and be extras in your movie for free and we’re like yeah that’s great. And Mark Duplass had a van for touring with his band at the time and those were the materials that we needed to make that movie that and a DVX100.

Like shoot Mark Duplass for like a few takes and feel like I got it and then I would turn around and maybe shoot Katie on The Puffy Chair for instance but the whole thing is we’re doing the scene from the very beginning to the very end. So if I need a bathroom portion that move in a thicket into the bedroom. I’ll wait in the bathroom for the beginning and once she leaves I’ll ride out into the bedroom and see what I can catch of that and it just kind of puts them in the mindset of like this is something that is happening. And their job is not to give it to the camera, their job is to like do something real and the camera and I think that there’s some special about that in retrospect. I mean the time it was just like this is the fastest way we can shoot this you know or this is the only way we can shoot this because we don’t have crew. But now I realize that it’s a revolutionary to the studio system of filmmaking because essentially in a studio system the actors are brought to the apparatus of the filmmaking apparatus which in a studio system is a massive massive apparatus with like tons of trucks and a percentage of like fifty to sixty to one hundred people and when you change that and you say OK the actors are first now and the filmmaking apparatus which in the case of Puffy Chairs like me and a boom operator is brought to the actors. There’s a feeling that is completely different and I think audiences feel that. I think I know now there’s not a lot of people who do smart comedy well, I mean there’s like crazy balls out comedy like Dumb and Dumber 2 and then there’s drama. But there is a pocket of really smart comedies that I don’t know there’s not a lot of them out there you know and I think people want that and studio heads really want that. So, that they were very interested and in their mind they were irrationally thinking if these guys look what they can do with fifteen thousand dollars. What if we gave him fifteen million dollars the movie would literally be like a thousand times better.

We started you know writing scripts for different people and we have been surprisingly successful in getting famous people to come into a room and bare everything in an audition realm which is rare and then we don’t really rehearse on set because I would say thirty percent of what is in our movies is a first take that is such a big surprise that no one could have predicted it and everyone in the room is like it’s alive.

Jay Duplass: Mark Duplass and I were just you know caveman, we would come out of the cave and grunt and move lights and people around and just like OK go you press the button. You know and then required we had a minimum, we got the crew down as small as we could to like sixty people but it was unionized and you know we had to explain to everyone over and over and over again what we were doing and it was very painful to us because our process is, you know we use a lot of improvisation and it’s all about discovery and trying to create an environment where like lightning can strike and then doesn’t really matter what that lightning looks like we will shape it up later and that is hard to do in the studio environment.

Togetherness came about in a really stupid way my brother’s on the state T.V. show called The League and he goes away for three or four months every fall and I was like I want to do something in the fall. So, like wrote this like pilot that I was going to shoot with my friend Steve this is who’s in Baghead. He’s my best friend that I was just going to have fun. Maybe acting or maybe just makes a web series or something and once it was written all of our friends were like No this is not a web series. Do yourself a favor pitch this to HBO and we pitched it and they loved it and it was the type of story that just could go on forever and ever. It’s about being forty and having kids and trying to make your dreams come true and how both of those things is almost impossible and how it’s like you’re this close to drowning in every second and I’ve been thinking about this a lot. I would say the main thing that’s different about this kind of T.V. in particular which is serial long form storytelling is that you are living in an open universe. You know and I’ve had, HBO has been amazing. It kind of helping me get go through that. It’s weird because when I pitched it to HBO they said yes but I know they didn’t want it to be about one character and three peripheral characters. They wanted to be about four characters that were equal and it. I couldn’t get my head around it because I’m a feature filmmaker and there’s so many things about feature filmmaking that it is Nate natural to the form so this is not a negative comment but there’s a lot of artifice that goes into feature film writing in particular like when you’re writing your first twenty pages everything that all the little nuggets you’re setting up, you’re literally already thinking about how you’re going to pay those off in like one hundred minutes which usually causes weird humane and emotional compromises. Hence,

I’m not speaking. I am gibberish but you know when you’re in a movie and you’re like yeah I can see where this is going. They’ve got to get together and you know the things have to happens, all the things have to go. TV doesn’t have that and that is incredibly powerful and I don’t think it’s just TV’s in everybody’s houses and home theaters that is making this kind of HBO storytelling so powerful. It has something to do with the fact it is an open universe. And I think what I’ve been learning is that you have to do your plotty payoffs in every episode but the big big emotional that’s going on with your characters just keeps expanding and growing and there’s something incredibly natural about it. That is so freeing that I was so excited about it. I can’t even deal with it right now because that’s one of the biggest things that Mark Duplass and I have had trouble with in our features is like finding that perfect sweet spot of how to give people the closure that they need but to keep it real. You know I mean like with Puffy Chair we didn’t really give people. Everyone wanted that couple to get together even though they were fighting their off the whole movie and when we showed it at Sundance. The premiere we didn’t think it was that big a deal because you know we were going through that at the time being in your mid twenty’s and trying to figure out if you’re going to get married or break up and either option seems totally viable. You’re out of your mind you know and the movie ended and they broke up and the movie went to Black. And a dude in the back of the audience went ‘NO’ in an angry way. As a person who makes a full blown living making movies and has been offered fifty million plus dollar movies. All it really is about is expressing the things that are inside of you and sharing them with other people. That’s really all that matters.

[You’ve been watching the conversation with Jay Duplass Duplass on On Story.]

[Next up filmmaker Ramin Serry and a short film Future Hero.]

Ramin: Future Hero is a tongue in cheek sci-fi comedy spoof of a few films. I got the idea from having a newborn baby and the new born baby is actually in the film, my son Henry and wanting to see what my baby would look like when he’s grown up because we’re stuck. You know with in the diapers stage and it felt like I was taking forever and I thought gosh I wish I could just fast forward in time and see what my baby’s going to be like as it grown up and then I thought well what if I see him as a grown up and he meets me and he doesn’t like me so much. It was important for me to tell the story because it was even though it’s a silly comedy it’s about fatherhood and family and it’s about a father and son working out their issues as they battle time traveling killer Android.

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IFH 037: Surviving the Hollywood Implosion with Scott McMahon

Is there an implosion coming to Hollywood? Film Trooper Scott McMahon thinks so and he’s not alone. Think it’s crazy, think again. Listen to what the king of the blockbusters Steven Spielberg had to say,

“There’s going to be an implosion. Mega budget movies are going to go crashing into the ground and that’s going to change the paradigm.”

If the Hollywood implosion does come to fruition, then where do aspiring filmmakers go to make a living? Step in Film Trooper Scott McMahon. Scott created a book entitled “How to Make and Sell Your Film Online and Survive the Hollywood Implosion While Doing It.” (FREE AUDIOBOOK VERSIONS HERE)

There are a lot of books on how to make a movie and how to be part of the Hollywood machine; but this step-by-step guide will show you, the über independent filmmaker…

…how to bypass all of that and get to the heart of making and selling digital products (your film) directly to an online audience and survive the Hollywood implosion while doing it.

I’ve known Scott McMahon for a while now and he’s a wealth of information. He’s truly trying to help the “über independent filmmaker” make it in the film business. His site Film Trooper is a perfect extension of his mission.

Right-click here to download the MP3

Alex Ferrari 0:00
Today, guys, we have a special gift fuel as a treat for you guys. Scott McMahon from filmtrooper.com is a guest today I wanted to bring Scott on, because his focus is really helping filmmakers make a living doing meaning to make a living and sell their movies online. He wrote a book called How to make and sell your film online and survive the Hollywood implosion while doing it. He's referring to the quote that you heard at the beginning of the show from Steven Spielberg saying that mega budget films are going to eventually crash and completely crashed the entire film industry at one point or another that certain movies are going to get. So big budgets are going to be 400 $500 million. And they're just going to bomb and knock out studios. And it's going to take some pletely changed the paradigm of the entire industry, which very feasibly could do that. And that definitely can happen without question. But what will happen to us as independent filmmakers, when that happened, so Scott wrote an entire book, discussing it and showing you how he did it, and how he's doing it with his film, The Cube, which he made for 500 bucks, and is still selling online, and how you can do it as well. I really love what Scott's doing. And he's a good friend of mine. And we've known each other for a little while now. And he really you know, at the bottom of his heart just wants to help filmmakers out by teaching them how to survive and how to make a living doing what you love to do as filmmakers to become an Uber independent filmmaker as he likes to call it. So here's my interview with Scott McMahon from filmtrooper.com Hey Scott, thanks so much for coming on the indie film hustle podcast and sharing some information with the tribe.

Scott Mcmahon 2:33
Hey, that's just so so cool to be here. Thank you.

Thanks, Ben. So I wanted to ask you first and foremost, what is your perspective on the indie film business today? Because I know you have a very specific perspective

Yeah, you know I'm just real quick so I have this website as you know filmtrooper and was designed to help filmmakers become entrepreneurs or that was my quest. And a lot of it all stemmed from like there's something changing obviously in all the arts fields in all anybody making media and you know, several years ago I tried to produce a independent feature the traditional way you know, I had producers of all these cast attached brought to AFM all the stuff that you're supposed to do building the relationships to eventually make or sell a film. But when I was at this particular AFM I remember there's there was a filmmaker I forget his name I think it was March I forget his last name but he he essentially was saying that he used internet marketing strategies to sell his DVDs online and it made a you know a couple 100,000 or something like that you know very much like your story you know selling broken and at the time I was like that's amazing and but you can see like in that world everybody was looking at like bigger numbers. I mean a couple 100,000 we need to make millions you know like that's like that was that mindset right? I was like man wait a minute this is really interesting. So over the last you know, few years in and out of like you know, different work, you know, different full time jobs, whatever the interest never went away. of like, how does internet marketing work? How does people building online businesses work? And how could that be applied to the independent film world and during this time, we saw all these changes with the digital tool sets, I mean, the DSLR when that came out, when the Canon first the one of the first five D came out that was that just broke the mold. And then after that, like all these little, you know, portable digital audio recorders and a lighting gear, everything just got ridiculously accessible. But the caveat was, in my own case, study was out of frustration of always trying to write material for the market, meaning like the American Film market, the International Film market, and they have a very specific need, like all the distributors, they're like, Hey, this is how we buy or this is the type of films we buy, and they are they are majority of the time they're not even what like the independent, like films festival circuit, you know, celebrates, like when you go to the film market it's like it's like the schlocky, like action films or everything you're like, this is what's selling and buying, like yeah, this is what the critics are always people like in frustration about the film industry is like, why is the same schlock being you know, produced

Because somebody is buying it, someone's assuming it I get apparently,

Yeah, on an international base, like that. And that was the key because obviously like my case study was like, I had an American comedy and everybody in the international market was just looking at my stuff assessing and to be honest with you, American comedies don't sell very well, they're very difficult to sell overseas because they're so topical and cultural base that it's, you know, it's the comedy doesn't necessarily translate, which is why horror films do well, because it's a very carnal, emotional response that audiences you know, worldwide can understand, no matter what the language is, action is the same way. You know, it's a visual storytelling medium, that if you have a very strong genre, it sells you know, internationally very well, not to say that those films don't do well that the, you know, like, if you're gonna make a drama, that's why that you have to have a star for any international sort of interest because that particular star can carry you know, monetary weight. If you don't have any stars, there's, there's really no, it's very difficult for a distribution company make money off that. Anyhow, so I was looking all this kind of stuff. And I'm like, for me, personally, it's like, you and I are as filmmakers and people are listening here is the ability to take your gear, and just make something shoot something, make something and put it up online. And we're seeing that obviously, with the YouTube generation, people just making stuff and putting it online. But there's comes a point where every is like, Well, how do I sell it? You know, like, how do I make money off this product that I created? But that actually forced me to go deeper into like, okay, but it's just one product. Like how do you build an entire living from this? And so that's sort of why I started film trooper to explore all this stuff, you know, I'm not an expert on any of it is it's me standing out there going, I will be your crash test dummy. Like, you know, we're both fans of Pat Flynn. Oh, yeah. And I like his his approach to internet business, which was, I have an inner business and I am doing you know, fairly well here and there, I share everything that I'm learning I'm failing at, and he shares his trials and tribulations with his audience. And I thought that'd be kind of cool. Like, my, my focus is on making really kind of tiny films, like really, really micro budget films with the gear that you have, and then not even go into a distributor, just literally going online and selling it directly. And I'm trying to codify and curate all the best information of how that could possibly work out. So your question about where my perspective of the independent film world is, you know, we're seeing like an over glut of supply basic then much to my client, yet too much supply not enough demand. And, you know, I think Ted hope wrote an article or was able to identify somebody who talked about this, which is like, US filmmakers is not just we're competing with every film that's released this year, when we make our film, it's like we're competing with everything that was ever made in history,

Pretty much pretty much and that number is growing exponentially,

Right Right. So not to be afraid of those things not to feel daunted. Like it's a it's scary because if you follow in the old paradigms, which is we know that Hollywood is like the 1% there's only handfield handful of people they get to play creatively in that world. And then there's everything that's outside of those major studios the six slash seven major studios is indie Hollywood, which is the film market the International Film market and we just talked about like the genres the very genre specific content that they're looking for, but there's like 95% of us the rest of us that are just making stuff and having it available online and where do we go and what is the business model for us and so with that said, you know, we had this conversation on my podcast where we got off on about like George Lucas you know,

Of course the whole thing that he kind of set the set the bar as far as packaging other things along with your along with your movie.

Alex Ferrari 9:31
Yeah, and honestly that's how it's working online. So if we look at film is nothing more than like a digital product then you know, authors books are no longer and there's you can make a tangible paperback hardback book, but there's a explosion of the online ebook. So that's a digital product music is all digital now like hardly anybody's buying CDs. You know,

Scott Mcmahon 9:53
More people are buying vinyl, I think.

Yeah. Right. So there's always this outlier, or like Sub niche of each industry so you're gonna have people that want the hardback or paperback they want to be in a bookstore like with a lot of people are finding like it's just easier to read it on their Kindle or you know or Kindle app or whatever

Just just on a side note in LA they have a store called the last bookstore hmm that's the name of it it's downtown LA I was drive by it and it's in like a big neon sign like the last book so I'm like that is a brilliant brilliant name for a bookstore.

Seriously like look there's a whole Colin Hanks did like a documentary on the Dima the fall of the tower route.

Yeah, I've been wanting to watch I saw the trailer for that was that good?

It looks fantastic. Yeah, but what I can gather from that story knowing we all know that story those who live long enough young people like what are you talking about? What's Tower Records? Anyway.

What is this blockbuster thing you're talking about? Video Why?

Alex Ferrari 10:53
You guys are old. But there's like you said go to these record stores or like there's when I grew up in San Diego, down in Encinitas, and Carlsbad was lose records was famous like you just go and you spend hours there and it was just there was a fun like hunt like discovering like, Oh my god, this is like a total use been like 299 the CD or record. So there's a joy joyful like sort exploration of that

There's, there's there's a there's this generation and the jet, this generation that's coming up the millennials and anything for coming forward is they will never understand what it's like to walk into a video store. Oh, yeah. And that that wonderful. I mean, don't get me wrong look like the on demand stuff so much better. But there's that magic of walking into a video store, grabbing that video cassette hunting for this, like seeing this cool cover that's promising you all of these things that never ever come true. But finding some gems sometimes of movies that really affect you that you would never find or have access to in today's Netflix, Amazon Prime he kind of world. And that magic is, I think is something that's sad that they'll never be able to experience.

Scott Mcmahon 12:15
It's interesting because those stores a bookstore that was more independent, you would maybe read something but there's somebody working there. People then start conversations, have you read this book or heard about this, you know, then there's this social aspect of recommendation. Same thing with record stores? Can I guide you be like, listen to this track? Or did you hear this you know, but you might like this as new bandages came out from like Ireland, or whatever it might be.

Alex Ferrari 12:40
That's the rating system now on Alexa and Amazon.

Scott Mcmahon 12:45
Even the movies, I mean, you go into the I remember, I think we all worked at a video store. One time I worked in, like independent video store that wasn't blockbuster and you just patrons to come in and they want your opinion. Some you know,

And we all hated blockbuster, by the way. But yes, we worked in the indie stores hated blockbuster. That's why I love clerk so much. Because they made reference to it. They're just like the guy you're like, oh, he walks into and there's just movies everywhere and copies of everything. And okay, we're getting off on a tangent

that no, but this is all good because we understand where this world came from, which is our perspective is like, that's what we thought the industry was, you know, it's tangible goods, it's a DVD. It's a CD, you know, it's a hardback book, like, you know, they're tangible. And all sudden, things become digital, like, everything's becomes digital, right? So looking at what's going on with the book publishing industry, the music publishing industry, and seeing that, you know, you can read anywhere online, they're like, that's nobody's really making money selling books. nobody's really making money selling music. They're always outlier. So everybody's going like, Well, what about Beyonce? outlier? It's an outlier.

Alex Ferrari 13:51
Taylor Swift. Exactly. But you know, where they make the most of their money is not off of sales it off of touring off of mirch off of endorsement deals, that's where they make their money, the music is just basically advertising.

Scott Mcmahon 14:03
Thank you. And that in the books the same way, people are just developing business structures, a business framework around it, where they make they make their money and their living on the back end. And the biggest case study to this. It's not just like people used to say, like music, like, oh, they're there to do the tour, and they're making more money selling t shirts. But reality is like, if you want the best example is Dr. Dre. Beats by Dre. Yeah, that is that's what's happened here. If you look at that parameter, it's like his music develops a core following. And then they build a product that's totally in alignment with his style, you know, Beats by Dre and they're selling 400 or $500 price items. Now they're no longer selling a 16 nine or 1099 CD,

Alex Ferrari 14:52
and because he has them on everybody wants to wear them. It's the it's the it's the Nike Air Jordan phenomenon, but But instead, Michael Jordan owns Nike In this scenario, because that's basically Beats by Dre was owned by Dre and Jimmy, Jimmy, Avon. Avon.

Scott Mcmahon 15:11
Yeah. Forgot the guy who kind of came I think whatever the real creator that came to Dr. Dre and say, let's do this together. Yeah. And he's like the guy needed Dr. drays. Like St.

Jimmy Avandia. Well, Jimmy has a lot of street cred himself, but not as much as Dre. But yeah, and then he sold it for how many billions?

Alex Ferrari 15:27
Exactly. So that that is the model of all digital goods. So when we look at filmmaking, we were talking about George Lucas that he just recently a couple months ago, he said that all the money is in the action figures. So it's true. Yeah. And so what he's what he's getting at, there's a great book by Schuler and more called the business like, he's like one of the most renowned entertainment lawyers in Hollywood, and it's a really sort of boring book about taxes if you really want to get into okay, but it's like it's like nuts and bolts like there's no frill about the film business it's just it's taking from the perspective of a lawyer, an entertainment lawyer and dealing with taxes and things like that, but his in there he says that the entire industry revolves around the exploitation of licenses. So even from his perspective is like nobody's making films. We're not making film or TV content, we're not making that what we're doing is the stuff we make, it has to turn into into intellectual property a, a property a license that we can exploit over and over and over. So when you think about George Lucas's story, you know Yes, he retained the rights all the ancillary merchandise right so the first Star Wars films 20 Century Fox was just stupid enough to let him have it because they thought we were in the film business we retain the licensing rights to the film

so look at the first film only the first one

because once Lucas built this entire Empire and he was able to buy back the rights you know the best case scenario is like if you own the Star Wars license what would you do with it you do exactly what he did which was sell to Disney for like 40 something billion

dollar was 4.5 billion I think it was a good deal. I think it was a straight one it was a it was a robbery on on Disney's part they stole it because I think they're gonna make so much money

well they said here's the kitchen board so Disney what happens when they got hold that license? What do they do we're watching it unfold in every capacity they are exploiting that license to the nth degree

oh my god like you can't even walk anywhere now without seeing something based on the new Star Wars movie coming out. Yeah, and also just taking old Star Wars stuff and rehab like there was a lot of I mean George really did a lot of merchandising let's just see you know i mean a lot even when you when you're getting down to the the tat on sleeping bag the tauntaun sleeping bag ad what was it the

Scott Mcmahon 17:57
so gross and funny

though and what was it the the oh god this there's so many I mean there's like you know the Han Solo ice cube trays and I mean it's just goes on and on and on. So but now I'm like seeing things that are just you could I can just see things that Lucas might have not let go just these like oh yeah, so now it's anything and everything you've ever wanted in Star Wars is now available. Like anything ever ever it's like whatever you mind can think of there is a product the Star Wars product associated with it. So it's it's fascinating but you're right we're watching it see unfold right now and then obviously everyone's saying that the new movie is going to make it probably is going to be one of the biggest movies of all time. Just with all the anticipation. I haven't seen anticipation this this large for movie i can't i what was the last movie that had this kind of anticipation? Phantom Menace? Yeah, I would say Phantom Menace. I guess you're right. Phantom Menace was a lot of anticipation for this. Yeah. Yeah. Yeah, I was. I always remember I always remember the first Batman or not the first Batman but the Batman from 1989. Yep, that was just insane amount of anticipation. That's true. It was every day to remember like there was Batman single signals everywhere like you could not walk anywhere. See Batman?

Alex Ferrari 19:14
I was a roadie for my friend ska reggae band at 17 that that summer

that's a whole other story.

Scott Mcmahon 19:20
That's a whole nother story. But I remember traveling across the country and everywhere we go because we had like the worst places. I was like, you know your Taco Bell so does man Batman, Batman

Alex Ferrari 19:31
everywhere ever. I mean t shirts everywhere. It was just and my mother My mother was so funny man. She would walk by she saw you know, because they would just use the signal the bad signal. And she never saw the bat signal. She saw a mouth with teeth. And she's like, why is there this mouth with teeth everywhere? That's um, that's that's Batman. Who? I'm like, you know, she I know Batman isn't like but she's like, Oh, it's a bat. For a week so numbers like what's this thing with the mouth in the teeth

Scott Mcmahon 20:03
everywhere? She had the war shock test like yeah,

it was hilarious It was hilarious. So let me ask you Scott What do you talk a lot about the Hollywood implosion Can you explain a little bit about that

you know that really comes from obviously Spielberg two years ago and he and Lucas were they were just explaining that there's a there could be an implosion if another too many mega budget movies go crashing to the ground because if they're you're putting all your eggs in one basket in terms of the types of films that are released to the theaters right we're talking about mega budget films like Peter Pan that just just died Peter Pan Fantastic Four you'll always have these big flops but the problem is is that if the studio systems are only producing these mega budget movies you're creating a you know like again all your eggs in one basket if you don't like before a couple years ago there was diversified you would have they would have independent studios a subsidiary that would you know make thoughtful dramas or provocative or you know, comedies everything they had to like sort of diversify it. So when Spielberg was mentioning that there could be an implosion or there will be an implosion and then just recently though he was clarifying that you know, it's you know, the clarified his statement. You say no, no, no, I didn't say like Hollywood would implode. He said in a lot of things he was he was trying to allude to like perhaps the the comic book genre the superhero genre could go the wayside of the Western you know eventually over time well like

you know, like the mark what he just said that the superhero movies are going to turn into westerns eventually let that go away with Yeah, maybe but like, I think what's his name? Kevin. fig freak freak I can't say his last name Yeah, who runs Marvel is like Well yeah, no, westerns will run for about 40 or 50 years so we're about 1520 years in yeah we still got a good 30 years we're good

Alex Ferrari 21:58
yeah so it's fine it's it's not like the doomsday but what I looked at it from it when the Hollywood implosion which is simply that there could be because we see some things where we're already seeing that this again there's only six major studios there's Sony Warner Brothers 20 Century Fox Paramount Disney say that I say Disney and like a prior missing one

live like lions gates maybe universe yeah

that's kind of like that but you know it's interesting they a couple years ago they reduced their slate of films meaning that yeah studio has a number of films are going to produce a year and that got cut down to a couple years ago to like something like ridiculous like 12 to 18 for each studio that's ridiculously that's talked about a stop gap and stop gate you know like some

of them are like much like how many movies is paramount putting out like what

Scott Mcmahon 22:51
is that six so if you're putting all your eggs in basket on a mega budget type movies you know your anything that's to create a franchise because they all know it there's a reason why you have transformer movies is because you know Paramount got that license. Like we got to sell toys. So let's make some movies. You know, make some movie

Alex Ferrari 23:10
actually Hasbro Hasbro said Hasbro Hasbro Scott sell some toys so they're like yeah and Paramount's like okay well we'll help market your toys and I've seen the behind the scenes like they like they have complete Hasbro has complete creative control off of the of what they look like how they work and like I think Michael Bay had to go back and re render and re design stuff because it has was like No we can't get the toy to transform like that. Yeah it's stuff like this like what this is not movies anymore like this is that we're just they're just selling product.

Why right? Because like the old moguls were they were businessmen, but they were movie makers. They were movie producers Sure. Whereas they have suits they're looking at like Alright, we have this license how we are going to Are we going to explode it and that's sort of sort of the mo right now but so there could be implosion if you have too much. And the idea would behind Lucas and Spielberg saying that the theater experience could eventually go to this world of a theater or opera we're spending 50 bucks to so specialists not

not that far away from 50 bucks right now

it's not especially with the 3d enhancement. I mean, I spent like 25 bucks for one ticket is like see I think Interstellar and IMAX 3d or something. Yeah, right. Right. But But the thing is, is that's what they were alluding to and then you look at what's happened is like Netflix, you know signed a deal with Brad Pitt to make his entire film war machine for $30 million. And just recently they just released their beasts East movie in theaters, but the theater owners hate Netflix so much that they're boycotting anything that they're doing. And so you're in not only that, but they're boycotting Paramount's paranormal blast Paranormal Activity coming out, because they because Paranormal Activity last movie Paramount says To release on a video on demand, like, I don't know, like 30 days out,

Scott Mcmahon 25:03
it's not actually 17 days. Okay, so it's even shorter. Yeah, cuz it basically so with movies like paranormal I just read a whole article about it with paranormal activity like they make, I think it's 60 to 70% of their total revenue in the first weekend. Yep. Then second weekend, make another 20%. And then the rest is just windows off. So they're like, okay, yeah, 17 days after we're out. Yeah, and then we'll just put in a while, there's still some sort of hype around it, we'll throw it out on VOD, which is a good business model for Paramount, but the theaters owners are just getting like, you know, pissed about it, but they can't find it. And this is something and I don't mean to get off topic here. But this is, this is this is the one thing I can't stand and there's one thing I've been I've been preaching this forever. movie theaters and movie theater owners have a combative relationship with their customer base. It's a combative relationship to walk in, like I live in LA. So you know, I lived in Miami for a long time in New York. So I and I've seen different kind of movie theater experiences but in LA, I walk into an AMC I bought one of my little coupons over at AMC, AMC. Costco Costco sells those like little packages, like you know, like the gold ticket, right? Which meant that you can go in on first week or second week and just put the ticket down and you've saved like, you know, seven bucks, I'm like that. So you buy a bunch of them. If you go past four o'clock now there's a $2 fee per ticket. It's convenience fee or some crap like that I almost ripped the poor little 16 year olds head off. I'm like, Are you kidding me? And not only that, but then the abusive pricing of I'm getting on my soapbox here about movie theaters but but the abusive pricing on popcorn like they don't and water and soda like we don't know, it's like airports like they don't know what it really costs in the real world. You know, that plus the experience is never that great anymore with the people talking in the cell phones and the sticky floor. So it's like it there's so combative with it and they think that they hold the key to the kingdom but they're, they're so combative as opposed to like a theater chain like Alamo Drafthouse who charges for premium experience or arclight here I'm not sure if there's an Arc Light up in Oregon or not but the Arc Light here is there's a there's a premium pet you pay a premium for that experience and like you were saying that whole opera esque vibe but then you're becoming much more specialized and I think movie theaters have just they've they're so behind the eight ball and they and they're so behind the times and the only thing that I don't know how much longer they're going to have in the way that we see them I think what Spielberg says is very true I think it's going to be more IMAX see more things that you can't get at home like you can't get an IMAX experience at home right? If you have enough money you can't get a theatrical experience at home you know like at a certain point you can make a home theater sound experience better than you could in a movie theater in to a certain extent but I you know at a certain point I think it's gonna be much more specialized to the point where you know how much more can they expect people to pay like at a certain point like am I gonna pay $30 to go see a rom com Yeah, like exactly like what why am I what why why

like you know yeah audiences already have the are determining like yeah, I'll go see that in the opening weekend. Like because they know what they're getting into like you said sticky floors loud people just like but I want to see it opening weekend but then there's enough people says Oh, that's a rental I'll wait for that on demand you know it's like oh yeah there's there's already this mental shift that's happened and so that that's the the illusion to the implosion like so if things are changing so dramatically even for the big studios and you know, they are no longer like it's in the music industry is no longer selling CDs we seen what happened to the music industry like their their commodity their their what they sell reduced to like 99 cents you know,

thank you Steve Jobs Yeah.

But even still like even movies the same when I go to 711 I see like the DVDs have been that's like 99 cents Yeah, but you know online there's video on demand like special like 90 people or they're getting we're getting conditioned like I am only renting that movie if it's like 399 or 99 cents or like you know there's not there's nobody's going in there goes on I totally buy that special edition package for like 100 bucks.

Well, it was like, like when I split and spent money like I spent 25 bucks to go and watch a movie in the theater and then afterwards it sucked, which is that just that that just pisses me off like really badly. So let's say the movie sucked and I'm thinking you know what I could have bought and that is my mindset. I could have bought the blu ray for 25 bucks, because I'm still old. But then the buy point like I could have just bought it on iTunes and had it you know, in 10 ATP forever well, as long as iTunes is, you know, or bought it on blu ray and had it at home for the same price, but because I wanted to go The opening weekend or wanted to go see it in the theater I think the theater like I don't go to the theater unless it's something you know that's a theatrical exhibit like Star Wars obviously you know who's yeah I mean we'll be right back after a word from our sponsor and now back to the show

we're gonna call this an event and it's a you know, and that's what some of the experts in our space are talking about is like the independence are going to have to create this event you know when you're doing a theatrical it has to be more than just

it's but it's so difficult to do that financially too you can't you can't go after you know when a movie is cost 150 million bucks and they're spending 150 to 200 and market it there's no way the the indie filmmaker is going to be able to compete at that level but but they can compete on what they can't compete on is online and then we're going to get into what's your questions I'm going to ask you in a little bit in regards to audience and all that stuff but you made a movie called The Cube I must I must hear the story of the cube How did you make it

okay so the deal was like we were mentioning you know, I go I try to make a independent comedy the traditional way and in some things that happen that in this particular film The quick of it is you know, a story I'm sure a lot of your audiences could relate to because I'm sure they've heard other stories like this. So I had this particular film as a comedy and I created this poster and if you can remember the like the universal symbol for man and woman when you go to the bathroom, you know it's like the little circle head so this poster had four men and below so that was a title set for dudes with a plus sign with a girl with a little flame above her head that says one hot girl with another plus sign with like a swirly symbol I created said time portal equals do over if you could relive one day in high school, what would you do

Alex Ferrari 32:00
that all sounds very familiar. Yes, yes.

Scott Mcmahon 32:02
So I had, I had you know, I had these producers that brought it to MGM and MGM at the time at a time travel comedy in the works but it was described as one guy going back in time to fix three days of his life and it was entitled How soon is now based off the Smith song? Some you know, the then the the economy had imploded that time and oh 807 it was a lot of like, uncertainty nobody knew where money was coming from, you know, right. So but in that then I got the Rude Awakening at the American Film market that American comedies don't sell at that particular time they're telling me the number one comedy star in the world was Rowan Atkinson because of Mr. Bean and Johnny English because he doesn't say anything he's all physical comedy so that translates very well you know across all countries

Alex Ferrari 32:52
that's how I didn't know he was the biggest Yeah, that makes sense makes perfect sense

Scott Mcmahon 32:56
yeah cuz Will Ferrell Steve Carell, those guys their comedy was so topical and culturally reference is they they're not as big as stars internationally as somebody like Rowan Atkinson is and so that was eye opening but I was able to sort of build some relationships with some film buyers to see to get a better idea of like okay well this is what the markets really buying. So let me go creatively and start to write things for the market you know, instead of like creating something on my head and trying to push it onto the market in that process a couple years later, three years later, MGM comes out with a movie called Hot Tub Time Machine and the and the kicker is the poster because it shows like this little red bull plus vodka plus a squirrel equals this Hot Tub Time Machine it had like the four guys and every all my friends were just calling what I go you know no copyright there was no copyright infringement because the stories are completely different. All it has to be is like somebody saw the package come to MGM table chef course and you look at it and somewhere down the line, MGM decided to take their time travel comedy with one guy turn it into four guys and then subconsciously the poster is so eerily similar so it was like

man, I tell you I've heard I've heard a lot of stories like that Yeah, and there is and there's things like I've heard people walk in and pitch well it happened to me when I was doing commercial work you know when I do commercial work a lot of times these agencies will have directors you know pitch out you know ideas for how they want to do the movie do the shoot the commercial and so many times you know ideas that you you spit out at those pitch meetings end up being in the final commercial with someone else directed and I'm like how has nice and it's in that same thing happens in Hollywood all the time you go and you pitch your movies like you know I've got this alien who comes down for friends a boy and you know the government's after him and boom, all right. I'm not saying the Spielberg stole that obviously. Yeah, it's called that movie. called Mac in me, which was a complete ripoff of et. Right? By the way, anyone in the audience who wants to have a really good time on a Friday night Mac find the movie makin me it is one of the most absurd things ever. there's a there's a dance sequence in it isn't there Scott. There was a, there was a dance sequence in a McDonald's or Burger King with this really bad alien. And but this was like, there was there was a tie in. Mm hmm. This was like, this was during my video store days. So it was like there was sponsorships and tie ins. And it was this horrible this complete rip off of it, Matt. It was like five years after UT or something like that. It was called Mac in me and you've got to you've got to see that anyway, sorry.

Alex Ferrari 35:46
Here's a quick sort of Mac me so all right. Every time that he's on a guest, Ryan show he leaves. He's on it, isn't he? No, no, what he does is like because Conan O'Brien will ask Paul read like so you're in this movie. Let's take a look at the clip. So that's always shows a clip from makin me like for all these years he's ever been on Conan O'Brien

that's brilliant. I didn't know that. Was Paul running back

in me. He just Hayes's like Conan O'Brien about it.

Because it was Conan and he was quoted

Scott Mcmahon 36:21
to say this how ridiculous this movie is

that I'm just gonna bring it up every single time I'm on your show. It's so brilliant. It's it's one of those wonderful wonderful films that would never ever in a million years be made today. Who knows though

like you were talking about the we had a conversation about the guy who made like the chicken killer

that'd be thanks killing thanks good Thank you. Thanks killing a turkey I will actually put that in the show notes thanks killing to support my boys. Yes. This story of thanks killing is a story of one man's one turkeys obsession with killing people and they basically they basically just, it's just so people know what the story is real quick. We're going off topic on topic but off topic is they made a puppet a really bad one. Which is basically a turkey head and the turkey. The tagline for the movie is gobble gobble Mother effer. And ad which is brilliant. And they knew what they were doing. They I mean, this was not like they were not at would they weren't think they were making an Oscar nominated thing here. They knew exactly what they were doing. And they made this like hand out of you know, this, this puppet and the puppet goes around killing hot, you know, hot chicks in a college. And their big selling point was like within the first second of the movie, there is boobs. So what they did is they hired a porn star. And they literally started. The first shot is on her nipple. And they just pull back. And I'm like, wow, like they went all in. They went all into the camp. And just so you know, they made I think well over $150,000 on VOD, like they got into I think either Warner Brothers his arm or one of those guys arms. Got it on on like Comcast and those stuff and people were eating it up. So I was actually talking to them. I was working on another film with them an actual film, like a real film. And they were like, yeah, you know, we don't know what to do next. I'm like, Well, why don't you do another Thanksgiving? No, we don't want to be the turkey dude's and I'm like, Dude, are you insane? Like you've made money make another three of these things it cost you like two grand a make go make some money. So what happens like a year later I get an email. Oh they crowdfunded by the way they got over $150,000 to bake because they have a huge following like they had album sales they had a lot of merchandise they sold t shirts hats, buttons stickers everywhere like they were selling like crazy and I supported their Kickstarter campaign and they sent me a copy of the movie autographed add stickers and buttons and like clients would walk into my my suite that like what what was this thanks killing so the third part is excuse me they made thanks killing three in search of things killing too so they they talk about Thanksgiving too but they never made thanksgiving to us it's all about things killing three and of course with $150,000 budget they went all out you know like they made this thing look insane for you know, considering they made the first one for like I think three grand so that's just a great success story and they made money with it. I don't know if there's any more thanks killings coming but they created this wonderful little film and created an audience around it which I which is a great segue into Um, what what it takes to actually what does it take to be sustainable artists today as a filmmaker, like what it is,

like you said, it's an audience and everybody, like all the experts, everything you talk about, yeah, everybody's talking about you got to build an audience build it on. So what does that actually mean? And

nobody, no, no one's telling you how to do it. Yeah, it's

so you, you know, I think it's funny, but you look over to the YouTube stars, the superstars, they build this large subscriber base, so they have a fan base, but you're utilizing real like Internet metrics and stuff like that. The standards like a one to 3% conversion rate, meaning that even though somebody might have 1000 subscribers or something like that they're only really have one to 3% of them will actually maybe buy something and that person or or be a real fan. You know, obviously Twitter is that kind of way. It's like the end game. You might have a lot of followers, but it's very difficult. Yes, the engagement is small, because the way that the medium works, it's so quick to see so many things in the feed. And to to to stand out and have a stick.

Alex Ferrari 41:05
Yeah, I've noticed I've noticed that too, with my Twitter feed, like I have. I've almost over 6000 followers at this point. And I noticed what what clicks and what doesn't click and what gets retweeted. What doesn't get retweeted. It's Yeah, it's an ad of so many people. The engagement is minuscule comparatively.

Scott Mcmahon 41:21
Yeah. So it's fine. As long as it's cool. Because once we know that sort of like the rule, and it kind of just works that way, then you understand why businesses are always trying to get more leads are getting more impressions, because the more impressions they have, they kind of account for the standard conversion rate. Others tried to like, Okay, how do I maximize my conversion rate in terms of the small audience, I have to make them loyal so that so anybody, anybody, if you're an independent artists, musician, author, and now filmmaker, because here's the big thing, we're getting back to the cube, the ability to make a film, like I said, a thanks, killing for like $2,000, the film that I made the cube for. I was watching all the stuff happen over the years of watching the industry change, and then at the same time, analyzing numbers, and getting a chance to get privy to some sort of real listing video on demand numbers. If you don't have a star, if you don't have a discernible genre, when you're selling your film on iTunes. Most filmmakers are only earning about 1000 to $5,000. So that's probably that statement alone blows a lot of filmmakers mind so like not what and like and that

Alex Ferrari 42:31
and those are the successful ones. Yeah. Well, it's

funny because there's when you look even film that has a star on it. The VOD numbers sometimes are as small as like 50,000 to maybe 100,000. But you know, the film costs of way more than that,

you know, see if he's talking about 50 or $100,000. In VOD, this is a major studio release. This is like a 20 million to 50 million if not higher budget movie,

right? Yeah. And so you know, even in that case, so, on film tuber, I do offer this free video on demand and digital download report that goes into the analysis of, of figuring out what certain movies make or what you can project with, they're probably making on both video demand and digital downloads. It's probably important to make a kind of separate the two because most people think like VOD is like one thing. Majority of the numbers that we see reported in the press have like a certain film made this much on VOD majority that money is coming from the cable spectrum. So within cable there's like cable video, Noman transactional, to transmit transactional video on demand, movies on demand, then there's like free on demand, there's, there's gashes cable subscription video on demand. So they have all these subsections. But in order to get into the space of cable video on demand, you still sort of need a formal relationship with a distributor or studio. And that leaves like if you're not in that world, then you're stuck to what they call ESP electronic sell through, which is a digital downloads, which is straight up transactions, meaning that somebody sees your film, they buy it, or rent it, you know, and the reason why films are making like 1000 to $5,000, is that, you know, their their movie, the trailer only gets, you know, maybe 10,000 views. So that's 10,000 marketing impressions. So one to 3% of that is turns into a transaction. But if your transaction numbers around an average of $4 price point, that's an average of like a rental an average of a purchase. We're basically selling Starbucks coffee we're saying $4 coffees, but we as independent filmmakers cannot compete on the volume level of Starbucks coffee, we can't compete on the volume, quantity of like the Hollywood Studios. And so when the independents try to fit their film into the same mold, as in the studio systems that are working on this high volume, On your transactions, we always will always fail, we'll never quite get there. And so the difference is, and what I've been exploring on film trooper is to not play the volume game, but play the value game. So meaning that you're going to get less amount of transactions, you're going to account for only getting a couple 100 transactions, maybe a couple 1000 transactions. But if you can turn that price point from that $4 price point to $100, a $500 product, like Beats by Dre, then you're making money.

Okay, so with that said, with that said, Not everyone's going to be able to make Beats by Dre. So how do you change that for dollar into a 50 or $100 package?

Scott Mcmahon 45:43
Yeah, so that's what we were exploring a lot on film trooper. And this harkens back to what we were talking about earlier, if we're not in the film business, we have to like stop and go, we're not in the film business, yes, this show business. But what really is the business, the real business is licensed exploitation. And if we utilize our films, like the studio systems do as an advertisement, meaning that we are, you can almost give it away instead of you might make some money selling for $1 $10 product. But essentially, your mindset has to change and say my film has to promote something of a higher value of the $50 $100 value. And knowing that you're going to get small number of transactions. So I wrote this book, give me one second, I'm going to cough

Alex Ferrari 46:31
I've been clearing my throat the entire time, so don't worry about it.

So I'll do the best we were talking about the cube. So I was talking about being at AFM and I was trying to write product movies for this market. But this is something we can I think all of us can relate to creatively gets her point we get frustrated, where you just want to make something because that doesn't make any sense. But you just want to make it for yourself. And I already knew going into making this bigger film The cube that I cannot spend more than $5,000 or that's why that was my thinking. I was just I was like I'm going to write something and create something that I could just shoot on the weekends around my full time job that takes place in my house. And the premise of the cube is very simple. It's a mysterious red cube arrives at the doorstep of a married couple that it's very benign they open it up nothing happens and they throw it away and then another one comes back and another one comes back and each one comes back a supernatural event has happens and it kind of spins the couple's life out of control until they figure it out. So that's it's really simple and then but I wasn't sure if I The thing about it is not only wasn't made for $500 so feature film 90 minutes long, but I didn't really have a crew I would have I would hope not yeah I didn't have it It wasn't planned that way i think i thought it maybe you have a really tiny crew like a you know a dp I had a dp originally but then this is the funny thing is because I was acting in it the original scene that we shot my acting was so god awful that I had to like scrap it and go back and then at that time I didn't really have anybody to to work on it because

this is why actors should interact yeah

so I did everything wrong I knew going into it I didn't have a discernible genre it wasn't a strong like this is a straight up thriller This is straight up action or anything like that it

so it would sound like a supernatural thriller is what it sounds like that's

Scott Mcmahon 48:28
what it's this a supernatural suspense movie that's all I said it was and but not until afterwards I didn't know what it was until I created it but the fun thing was I wasn't sure if I could do it where I could pull off making a full length feature and and by changing things up or just literally putting the camera on the tripod that's a T three IKEA Canon Rebel t three I flipped over the LCD screen so I can see you know where things were I did approximate you know focus on like a like a mic stand I put in place and I lit the space as opposed to lighting each shot I just made sure that the space was lit and that way I can move faster by you know moving the camera around in static positions so it became the the process is very simple which is like I'll start with wide medium close up over shoulder type stuff covered and then I covered that's basic coverage and then I just made sure that I always had a foreground shot of the cube and then the actors myself and the actress in the background blurred out as my you know cheat in the editing to cut away from you know any bad acting or bad that would be

that would be your turtle or your Pitbull from El Mariachi,

right or like the dub summons or since How do you say?

dub dub dub like dos him? It's

a death sentence. So he's in his locker? Yeah, his book really deal he talks about it's the cat in the window sill

right? Or the clock to in his course. He's like just cut away to the clock.

Yeah, exactly. You know I kept it really simple but the thing is because I'm up here in Portland, Oregon, I was fairly new. So I didn't know the community that well. So I didn't have a a community or team to put in place to make, you know, make a proper crew. But you can just literally set your camera up is pointing outside and your production value just skyrockets, we have everywhere you look at these gigantic trees, there's rivers, and for the most part, we have this natural site or silk that I probably say it's like a nice, there's no harsh shadows, because it's always gray.

Right? You have you have cloud cover all the times, really soft light, it's not

at, they made it easy. So I finished this film, and then I know what to do with it. And the thing was, is like, I was like, I don't know, it's not really like a festival film. I was like totally just downplaying. I was just excited. I made the thing. I was like, Sure, of course, right around the same time I finish, like Vimeo on demand happens like all these, like VHS on the horizon dystrophy, all these direct digital distribution platforms are available, where you can upload it and put it behind a paywall and start selling it to the online world. So I was like, okay, cool, I'll do that. But then the bigger question arises, how do you get people to come know that you have a film. And that is why I started film trooper as a platform to explore these questions deeper, too, because I was looking at like, I want to make more of these little films. I want to be able to sell them online, but I do want to make a living. And so that led me to explore these deeper questions of okay film, I realized, after all this study, and analysis and curation and codifying that, it really is an advertisement, just as books are an advertisement for a back end sell just as music is an advertisement for something that the band sells later on. Yes, the best case scenario is Beats by Dre. So the independence it's like if we use our film as an advertisement, what am I really selling? So my selling point, my marketing message, originally for this film was this is a $500 feature film with no crew. That was it. Because my thought pattern was if you went to a film festival at a q&a, the first thing somebody is going to say is Hey, would you shoot it on? What was your budget? Right? Of course, like, nobody cares about what your film is about. They want to know the making of especially because that's the audience at a film festival. Pretty much. Yeah, they're

all filmmakers are generally. Yeah, yeah. So

you just cut to the chase and and what I discovered is like marketing to other filmmakers is is difficult. It's like, but you did very well,

because that's my bread and butter. Yeah, you did very well, because

you you right place right time, you you built a amazing product that says that delivered the goods, you delivered the value to a subset audience, then you knew like this is other filmmakers learn from this stuff. And so mine was just more of it out of curiosity, I knew that was the selling point. But um, so from that experience, I was like, Okay, I knew I did everything wrong. But how do I do make it right? How do I make the next one, right? Or how do I make sure that we knew there's a new trajectory for independent filmmakers, really the Uber independent filmmaker, and if you're if you're definitely not going down the path of Hollywood, you're definitely not going down the path of getting your film bought by a distribution company, if you really want to be make your film and have self distribution, what are the New Business Economics with a business system around that, that can give you an opportunity to succeed? And so with my platform, film trooper having a podcast allows me to bring guests on, it allows me to explore these questions deeper. And now and again, sort of codify it. So in this book, it's kind of funny, I wrote a book and in selling on Amazon, and so on, and it was done because that one of my sessions online on my podcast, I was asking, like, well, if a author writes a book and becomes a digital product, and they sell it on Amazon, what are the you know, what are the strategies are they using that are making it successful for them to sell online?

Alex Ferrari 54:02
Yeah, cuz I kind of believe like, selling a book is so much harder than selling a movie online. You think it's my guess but because you don't have anything visual, you don't have anything to kind of give them like, you don't have a trailer, you got a cover for a book, but it's a book. So it doesn't have the same sexiness that a movie would, if done right now I've seen filmmakers. I mean, I've seen book writers do that making it real sexy and make a trailer for it and because, you know, to try to do but I have to imagine selling, you know, a narrative. Or even worse than that, well, I guess it'd be easy to do a nonfiction book than it is to do a fiction book, I think because you could just hit that core audience of what you're trying to sell. right it's it's you're solving you're solving a problem as opposed to trying to entertain

Scott Mcmahon 54:48
right so in the book, so that's a good point. Because so so I made this movie, it doesn't solve a problem. It's more of a fascination point of like, what does a 500 film with no crew look like? And you don't need that. pretty much it. So but from this experiment, it's like, you know, obviously I hedged my bets because I knew I didn't want to spend a lot of money because I knew the back end wasn't going to be massive, super profitable. Sure, but it made my money back plus more. Okay, so and that is that is funny is that's sort of like what filmmakers think they're like, I just need to make enough money for in this film to make the next film. Like that's the mentality. But that's

but you can't sustain a life like that that will hold you for a few years. But if you're lucky,

Alex Ferrari 55:28
yeah, I think something's important that we're talking about Spielberg earlier. Can you let's just stop and say, What is it? Why do all most filmmakers that we think are successful? Why aren't they taking the profits from the what they made on that their the film prior to find their next film?

Scott Mcmahon 55:44
None of them do. That's the thing I always the only time Spielberg did do that with Schindler's List, he outputted the cash himself because the studio wouldn't do a black and white movie about the Holocaust. And you know, universals. Like we're never gonna make any money with that. This is just depressing. Yeah. And then, of course, there's this, you know, made tons. But that was the first time he'd done and there's a handful of directors you hear do that, but they don't generally, generally, they don't put their money where their mouth is, you know, they generally do now though, I've heard stories of like, you know, Gizmodo, Toro giving up all his money for Pan's Labyrinth, to continue his vision. Same thing with James Cameron, and Titanic. And other filmmakers, but to actually finance their next movie. I haven't heard a lot of that. George George, George Lucas, of course, because he is the biggest independent filmmaker of all time.

Exactly. And then he had a dip. But the funny thing is, is that, you know, he's probably following the motto of Walt Disney. And Walt Disney said that we don't make movies to make money, we make money to make movies. Yeah. And so Lucas had other infrastructure in place to generate the money, the exploitation of his property, to be able to finance all his movies. So the thing is, is that this concept of us independent filmmakers, we have to stop thinking like the film that we make we just hoping to make enough money where I can make the next film, and that and that has to stop, because even the big guys don't do it. And so like, but the thing is, I made a little film. And I was able to make a $500 feature film, but I don't want to leave that playground yet. Because I'm thinking myself, you know, I think I could tell a better story within these confines. Because my feeling is like, we saw what happened in the app world, when the iPhone app world hit. And all of a sudden, these independent program programmers would just like make something ridiculous, like the fart app, they sell for 99 cents and sell like 2 million units, you know, and you're good. Yeah. So one day, what's going to happen is somebody some kid is going to make a film a feature film or something for like 100 bucks, and they're gonna make a million dollars in selling directly to an audience online. And you know, whatever happens, and you know how it is the intercedes in shifts, like there, they'll turn and go, Oh, that's what I got to do. Just because we can harken back to a few milestones independent film history. verbis like, Oh, that's what I got to do. I'll follow that model, you know?

Yeah, well, look what happened in the 70s. With EZ rider the studio's had no idea what the hell they were doing Easy Rider shows up, independent film was was made for I think, at the time was like $200,000, or $250,000. shot on film, and then it turns into this huge hit, and the studios are like, what? Yeah, and that's what opened the door to Spielberg Scorsese at the Palma Coppola, they just kind of gave the keys to the to the, to the film school geeks, they're like, Oh, they must know what they're doing. Give it to them. And that's kind of what launched us and then it happened again in the 90s with you know, Tarantino Rodriguez, Spike Lee, all that, that new crew as well. So exactly, it goes, it goes into it goes in cycles.

And we're on the verge of that because we're seeing it, which we were talking about the YouTube stars is the ability that they have curated an audience that the audience goes where they are, and I've seen studios come in and make digital content with the stars. Basically the studio is trying to piggyback on their success. But the funny thing is is like even if the product is shit, sorry, cuz it's right by the

now I have no I have to put an exploit because I'm not bumping it out. So go ahead. The very disappointed in us.

Even if it's crap. What happens is that the studios, you know, the fan base will go with that, that talent, whether or not they're on a studio platform, or they're on their own personal platform, or wherever it might be. So that's where the empowerment is coming from. All these independent artists are beginning to collect as Seth Godin talks about your tribe, your you're accumulating your tribe, and your tribe does not have to be that big. It only has to be you know, as Kevin Kelley, his famous blog post says 1000 true fans, the concept they receive 1000 true fans that paid you a $100 every year for your art, you would make $100,000 that is a nice, middle class living, you know, depends.

Alex Ferrari 1:00:09
Depending on where you live in the country, it could be upper middle class.

Scott Mcmahon 1:00:13
Yes, exactly.

Alex Ferrari 1:00:15
We'll be right back after a word from our sponsor. And now back to the show.

Scott Mcmahon 1:00:26
Or, you know,

Alex Ferrari 1:00:27
la you're barely barely surviving Sir

2000 3000 at least. But you can see the metrics and metrics are now much more tangible. Now, it's not about trying to get a million views on your work, you're you're just trying to make sure you're giving value to a very specific group of people, a small numbers but but have high value. So I wrote this book, as a to be a guinea pig to say I will write a book put on Amazon, see how it works? how did how does the selling mechanisms work and don't work? That took me down a rabbit hole took me way longer to write this book. And the name of the book is called How to make and sell your film online and survive the Hollywood implosion while doing it. And it's designed to go through these things about what is the plight of the Uber independent filmmaker. And so we were talking about, if you have a film that doesn't solve a problem, like we are like a book that doesn't solve a problem, then how can you take that $4 product and make it $100 product? And what are you really selling that? So have an example of in my book where I wrote like, if you're making a horror film, say you have your horror film that you sell for $4, rental $10, download, purchase, or $19, whatever it is, so that's what you're selling on the video video on the demand side, you could do an upsell to $100 product which is like hey, grab our all our bonus features of you know of how to our video training modules of how to properly run your own ghost hunting expedition. Not only that, but here's a list of all the equipment that we use to do a proper ghost hunting here's your EMF reader, your voice recorder all this kind of stuff where you assemble in be a curate and basically become an affiliate salesperson for these these items. If you bundle enough that it's worth $100 you can see a fan like oh, check this out cool. I like this movie, or I really, really more interested in like knowing like, what do I need to do to do my own ghost hunting expedition and they offer it for 100 bucks, sure, boom. So now you're all of a sudden your film is an advertisement promoting to this higher price value, then you do another upsell to like a more one on one experience. Imagine like for you know, $3,000 come join us on a weekend expedition with the film crew, all the stars of the film, as we do a ghost hunting expedition at this famous castle this weekend, or whatever. So the whole thing is now you're not the independent filmmaker, the artist doesn't feel like they're selling out. Because they were whatever you create, you were inspired by something. So you're trying to make sure that the marketing message is in alignment with the spirit of why you made the film or what your film is about. And the cool thing is like you're not targeting other filmmakers, you know, Case in point though you were because with with broken it made total sense. So you had a great upsell, you had a great bundle package that totally worked great. But if you're if you want to go that down that path, then you can start targeting people that are interested in ghost hunting or, and then your films about that.

What did you see? Did you've ever seen the documentary food matters? Mm hmm. What those guys have done is amazing. They've actually turned one good documentary about food. And they've now packaged it not just like they they're like basically a distributor at this point. have other food related and health related content. And they sell courses and they sell all all based around one movie like they turn to one little movie into this amazing business. Same thing with fat Sick and Nearly Dead. Yeah. Joe cross turned this entire he built this little Empire off of this documentary, which is an awesome documentary and then he just released the sequel. So I

Scott Mcmahon 1:04:15
have no I was I had that in my book as a case study. And here's here's something for all filmmakers to learn that on the most basic level. So Joe cross he makes this film right Fat, Sick and Nearly Dead. He's overweight, on medication and he he takes us through a journey of 60 day juicing diet basically which works which works he does it cleanses you, we see him transformed before our very eyes. And then he shows other people that he meets along the way, doing the same transformation. It's amazing. So if there is such visual promotion, ample amplification of what he's done, and proof of concept of a concept that you makes you go when you go to the site, the original website that he had was he promoted The rebel, the rebel. Oh yeah, the Breville juicer juicer that was an Australian company because he's Australian. And he's an affiliate salesperson, because you would click that it would go to his affiliate link on Amazon,

Alex Ferrari 1:05:12
and he got it. But he got a he got a bit he did a better deal than Joseph. Yes, yeah. Yeah.

Scott Mcmahon 1:05:19
But what happened was that he helped increase sales like 50%. Or more

Alex Ferrari 1:05:23
than that. No. She's also she's, yeah,

Scott Mcmahon 1:05:27
so they came in, and they funded his second film, and they became, they brought him as a partner. But that's like the really great case study, study. But what we can gather from the most basic level is you make a film. And it maybe has, it's tied to a product that already exists, just sign up for Amazon and set it yourself as an affiliate, and just have that as part of your website, which is like, if you're doing a ghost hunting film, you know, package ghost hunting gear, you're not making the product, you're just using your film to promote and advertise this upsell of these products that exists. And if you're not selling out at all,

Alex Ferrari 1:06:07
no, you know, it's funny that I don't know if I told you this on our interview when we did it on on on unfilmed troopers podcast, but they tell you that I that I signed up for Amazon's affiliate program to sell broken Oh, really? Yeah, I actually this isn't that this is back in the day. They don't allow this anymore. But what I did was I would sell the only place you can buy broken on Amazon was through me. So then I bought I set up an affiliate link to my product from my website. So then when I had people go and buy on Amazon from me, I wouldn't get a kickback on my own product. You have to, but it was Britain now they won't allow that. Yeah, but it was like I was always making an extra two bucks. On each sales was like, Oh, this is great. You know, it was like it was insanity back in the day. But have you ever heard of a filmmaker called Isaac number one not wanna?

Scott Mcmahon 1:07:02
I don't even know how to spell that.

Alex Ferrari 1:07:04
Na BWA Na. Isaac is just so you know, and I'm going to actually if I haven't already, by the time this is out I'm actually going to do an entire piece on him. He is a he's ugen does first action film director. Oh, and he is made a movie called who killed Captain Alex Excuse me. He's made 47 movies in two years. His average budgets 200 bucks. And there are the Campion I mean obviously the the campus he's taught himself how to make movies. He He taught himself stop clicking Scott Scott clicking so because I'm trying to follow along. So, so anyway, he creates this this he starts his company and he The reason why I love him so much is that he has just a straight up passion. His his tripod is made out of a car jack and his jib arm is made out of car parts. The machine gun is a lawn mower that he built like so it actually runs like a machine gun like a Gatling gun. I mean, he's got it's obviously all community based. He lives in like a shanty town, somewhere in Uganda. He's made 47 of these movies. He's huge. I mean, huge there. He sells them. He sells out movie theaters locally. He because he's become this this phenomenon down there. Because but the thing I love about him is that he builds his own computer so he can edit himself when the power goes out, because there's a rainfall and the power goes out in the town. He's got battery backup, so can he keep editing, he does a movie basically about a movie a month. You know, and with blood and action and guts and all this kind of stuff. And if you watch this stuff he's like, he's like the Edward of Africa. You know, they're not they're not particularly at the same level as our stuff is because obviously technically doesn't have that training or equipment or personnel to do it. But the passion and the love that he has is in that you can see it. It's so in there. But what's more important as a lesson is that this man figured out his market and built his tribe, literally almost. Yeah. And sells directly to his tribe. Now he added on top of that, what you were saying early, creating a package. He doesn't just sell DVDs. Sometimes he sells full costumes, so you can play out the parts in the movie as a package deal with the DVDs. Yes, that's fantastic. It's a fantastic story. So I'm going to be I'm going to be spotlighting and probably in about two weeks, because I just found his story so amazing. I'm like there has to be more people who hear about him because I don't want to hear any more whining that you can Make a movie The man's tripod is it it's ga and he's shooting it on. I don't even it looks like some sort of, it almost looks like the dv x 100 day but I don't think it's tape based. I still do think it's the next level up. But it's like, you know, he's got his little sound guy. He's got that in there. You know, he goes, he shoots green screen. He does all his own visual effects, I think probably through avid through after effects or something. They're not particularly like I said they're not particularly good. But there's so it's just so much fun to watch someone so passionate about what they're doing. And he takes it. This is this is his business. This is his life. He owns a rat, was it Raman film productions, which is the first Buganda action film company, you know, and he's dealing with mafia stuff and ruthless drug dealers and gangs and all this kind of stuff. It's it's just amazing. It really, really is amazing. So anyway, we went on off topic there. Oh, no,

Scott Mcmahon 1:11:01
no, I was just, you know, when I was clicking around, I have to a friend of mine, fellow film trooper who runs his own podcast, Jamie Francis, backyard films of he's up in Canada. He's got he did an interview with that guy. And I say, Yeah,

Alex Ferrari 1:11:17
no. Yeah. So Oh, my God, I gotta listen to it now. Yeah, no,

Scott Mcmahon 1:11:21
Jamie's a great guy. So, but I'm excited to see his podcast grow as well. But yes, that's fantastic. Like, all the stuff we're talking about is getting. Really it is it's like, getting out of the mindset of like, you're gonna make something and somebody's gonna discover you. That's not gonna, you know, it could be outliers, it happens. But in

Alex Ferrari 1:11:43
the lottery ticket, man, it's a lot. I mean, and I was I was talking to john Reese the other day, not to drop a name. But do you know me and john were hanging out now I interviewed him for my podcast. And he did this a great analogy, because Okay, so every year, here are the number guys so everyone gets sobered up. This is gonna sober everybody up. 50,000 feature films are made a year, out of those 50,000 films, 15,000 gets submitted into Sundance, after those 15,000 feature films gets this is all local American stuff, not worldwide American. So that after that, out of those 15,013 will be picked for. For competition. Out of those 13. one, maybe two will get a distribution deal. If it's lucky. And out of those, the percentage drops down to almost nothing that those filmmakers will make any money past the initial money that they were paid. It's it's a sobering fact. These are all sobering facts that people can look up. So a lot of people you have to understand like that's a lottery ticket, and even the lottery tickets, not the lottery ticket anymore. I've worked with film I've worked with multiple filmmakers who've won Oscars for short film Best Short Film, I've worked with filmmakers who've won Sundance South by Southwest Tribeca, all the bigs to all the big film festivals. And it doesn't guarantee anything anymore. It just doesn't. So it's not that lot. That lottery ticket is not the lottery ticket that that everyone thinks it was back in the 90s. And if we can just keep preaching that, get that out of that mindset of filmmakers. Today, I think everyone will be better off I'm sorry, I got off my soapbox.

Scott Mcmahon 1:13:19
Oh, no, no, I mean, that's that's it. I mean, I think I mean, I mean, even those numbers are daunting. But but that's because everybody's racing towards like this scarcity model that you know, the Sundance or film distribution companies or Hollywood is set up is that's that's the breakdown of that business model. They can only select so much they can only, you know, release so many films. So where do we all go? If that's the case, if you build your tribe, if you build your own audience, and again, you're only looking for 2500 people that are loyal to you, you know,

Alex Ferrari 1:13:54
and then if you have 500 people that pay you $100 a year, which it breaks down to like, what, eight $9 a month?

Scott Mcmahon 1:14:03
Well, how many

Alex Ferrari 1:14:05
500 people 500 people a year? $100 a year? That's $50,000? Yes. 50 grand? Yeah. And that ends up being about $8 a month. So it's only eight and I'm horrible math, eight $9 a month, something like that, right? Maybe less, maybe more? Yeah, in that general area. Wow. You know, that doesn't seem that daunting, all of a sudden, like, you know, but now you've got to figure out how to get that money from those people who really want to support you. I mean, look at look with Lloyd Lloyd Kaufman's done over a trauma over the years. I mean, Jesus, man, that guy is made, you know, 30 years he's been doing this since since the, like the early 80s. It was the 70s I think even and he's built up this entire little Empire. I mean, he's not like rolling in it by any stretch. He might be I don't know, but he doesn't portray himself to be that way. But he built an audience up for his specific kind of movie that talks Avenger crowd, and they love them and ape and they buy anything he comes out with, you know, Romeo and Juliet. He had another one a kabuki was a kabuki pie. You know, it's like, so many wonderful titles that but but he has his tribe and then he sells to his tribe all the time and his tribe loves him. So that's what all filmmakers should, should aspire to

Scott Mcmahon 1:15:24
do. And here's the funny thing is what we're finding is filmmakers are getting to a place where you have to drill down to find out what your voice is, what do you stand for? What, what makes your artistic voice unique? And what happens is majority of filmmakers that are starting out, they're just interested in the craft. So when they're sharing their stuff online, it's like, hey, check out the latest clip. They're just they're so excited to share just that they made it. And then they give you stop there just

Alex Ferrari 1:15:56
so excited that they made it Yeah, I get it. I get it. Yeah, I get it completely.

Scott Mcmahon 1:16:01
But if you stop and ask him like, what is what does this feel mean to you? What is it about? What's the bigger message? What is the theme of the movie,

Alex Ferrari 1:16:07
But I made it I made a movie is that is that not enough?

Scott Mcmahon 1:16:11
Exactly. And that's and that is the cycle that a lot of us in the independent film space are finding Case in point. So the cube, I can, you know, wrap this up, I don't want to go too long here because we've gone too long. But the if the concept is our films are an advertisement because we're exploiting the license. And we want to stop selling on video on demand with the same business model that Hollywood has put forth. Meaning that we're not selling a $4 product anymore, because that's what it is. But we use it as an advertisement to sell something more expensive $100 $500 product, and we are accounting for it, we are only looking for a few transactions. We're not trying to push a lot of transactions. So you know, the queue was made for so little, but I have I control that IP. So the thing is, is that I'm digging down I go What is the theme of my movie, The theme of my movie for the cube was letting go fear, fear and worry just letting go of fear. Because it has this Buddhist theme sort of overtones to it. There's a prominent Buddhist statue that takes that's has relevance into the movie. So I was like, Okay, I did like a just a simple Google AdWords search on letting go fear. And it's like 250,000 searches come up per month for that search term within subcategories, like depression, anxiety, whatever it is. So what that tells me is like, um, now I have an opportunity to reintroduce remarket the film to a whole new audience that are not filmmakers, and you haven't done this yet. I haven't done this yet. This is yes. So this is an analysis of like, okay, the great thing about is like, okay, made my money back, plus more, but how can I make more money, but utilizing this concept of I got to use my film as an advertisement to sell something at a higher price point, the first thing to do is I got to tap into the psyche that it's got to solve a problem of how do you let go of fear, and but I use my film as sort of the stylistic context of this discussion. And, but then I'm probably just going to upsell it to other Buddhist statues that are available on Amazon. That way I don't have to that I wanted to make it or not the manufacturer onto the ship it I just literally create a unique experience when somebody has watched the movie. And then there's some other added bonuses that lead them to a sale. Either they can watch the movie for the low price point or if they want more they're connected to it if a audience gets connected to it, perhaps they'll buy you know, the Buddha statue 150 bucks and I might make a 20% of it or actually, it might be a percent of that. That's all about packaging. It's all Yeah, but the whole point that the concept is there the idea that I can remarket it to a whole new audience not other filmmakers tapping into the deep emotional message the marketing message if you don't wanna use marketing use amplifier people get uncomfortable artists sometimes like my films and advertisement they as only sack religious it's like no don't use advertisement use the term amplifier What is your film amplify and what are the other products that you can create that totally makes sense for somebody experiencing it on any one of us if we're buying something Star Wars and they up sold us to like hey get this you get your own you know, Millennium Falcon that's like a big wheel you know whatever you know it's like whatever

Alex Ferrari 1:19:24
I would i would buy that this is like okay bilaterally

Scott Mcmahon 1:19:29
if you get the bundle package of course so this is that so that this is for anybody the filmmaker out there who is not documentaries haven't that's an easier but they're so targeted in their sort of specific causes sometimes Oh,

Alex Ferrari 1:19:43
like yeah, like that, like that guests you had a few weeks ago on your podcast, age of age of champions. Oh, that stories are amazing.

Scott Mcmahon 1:19:51
Okay, so we can sum that story up real quick. So I had on my these guys were amazing. They're just two independent documentarian. filmmakers, they made a film called aged champions winning never gets old is about following a few senior citizens competing in the Senior Olympics. I think the film was only like 40 minutes long. But they went to the film festival circuit got nothing, you know, like, no distribution deal, nothing. But they discovered that the real audience there, the biggest fans were these women in their 40s. That worked at a, like a hospice care or elderly care centers. They were using the film as a advertising amplifier to inspire the senior citizens there to show them what is possible, right? So then they took that they doubled down on that audience, they start going to conventions, then because we're talking about you need to control your license, you need to exploit the license.

Alex Ferrari 1:20:42
And real quick, was there a hospice conventions?

Scott Mcmahon 1:20:46
Yeah, the other conventions were like, people are showing like the latest prosthetics

Alex Ferrari 1:20:51
Sure, yeah, of course, I'm just joking. I'm just kidding. I was just kidding. I was just getting good.

Scott Mcmahon 1:20:57
So anyways, yeah, so they have, because they control the license, they didn't just sell the DVDs for like $10 $20, they decided to create a licensing package bundle fee. So a organization that wanted to use their film to inspire better living, healthier lifestyle for the elderly, elderly people, with license their film bundle for a price of $150, or $250, they were able to sell so many different licenses across the country, were able to get the notice by the AARP events, or the retirement people commute. Organization, they got some underwriting from that. There's long story short, is they they made, they grossed over $1.3 million, were able to keep more than half of that because their team was so small, and their expenses were so small. And now they literally are making a living just doing that. Because they've figured out a different, like NBA style of promoting their film, because they control the licenses they exploited. And they actually offered a licensing deal. So that's why everybody's like, what my films a narrative, or how do I how do I do the same thing? Well, like I said, you can figure out what product or value or something or bundle that's more that's worth more, and use it to advertise that bundle. And once we get started going into that place, we're gonna see a lot of these filmmakers that are just doing it. Because they're going to sorry about the cough, they're going to get to that place where they're totally on the radar, they may not be you know, the something sexy for the press. But when the implosion happens when an offer comes in from a distributor This is Oh, like what your film is? Yeah, I'll take all rights to it. I'll give you I'll give you back in money or I'll give you a small advance of 5000 again No, no, there you know use it if you own the license, like why would I hand over the my entire license my control to this company,

Alex Ferrari 1:22:56
I'm selling you my movie for $5,000 because I'll never make a dime back generally speaking

Scott Mcmahon 1:23:01
Very much or they they're like us, we also want your audience like so that it's actually happening now. In the book publishing industry. publishers are requiring authors to have already a marketing campaign and an audience before they decide to publish their book. musicians are the same way they require musicians already have a large enough following and this AFM that's coming up in a couple weeks there's already discussion that sales agents need to know that the director stars have a large social media following like then So the thing is like a sales agent and a distribution company they don't have any cachet they need the people that they're they're going to assume all the rights to also have the audience to bring with it to make their job easier selling the film amazing. Absolutely. So it's gonna get to the point where filmmakers artists collectively all artists, authors musicians, you know filmmaker because filmmaking because that's the last thing that was so hard is that filmmaking used to need a lot of people cost a lot of money just to make your art but we're seeing the case studies this guy in Uganda making his films I made my film for so

Alex Ferrari 1:24:11
so it's gotten to a certain point where it's it's it's more affordable than was before to make a quality movie that actually makes money at a larger scale there is certain costs that still have to happen even the iPhone movie and tangerine that one Sundance it was made for a certain budget in two there is some money that has to be put out but not what you know before look I when I did my demo reel as a commercial director back in the 90s It cost me $50,000 you know that same demo reel today would maybe cost me five grand Yeah, you know what I mean to shoot the same the same situation so it's it's but there's still money to be put out but drastically less

Scott Mcmahon 1:24:48
Yes. So that's what's happening is you know, we are finally coming to the same level as musicians and authors and but we're we have the same business marketing strategies that we can learn from each other. They have been doing for longer because this it's hit their industry first before it said the independent film sector so yeah so I guess that sums it all up if you know gosh you know people want to know more I actually offer this free three part video series on the new adventures and film distribution that's kind of fun because it takes them to this like sort of cartoon adventure of where film distribution is where what we think about video on demand cuz I go more in detail about the video on demand myth and really breaking down the numbers but then showing them there's there's a there's a outlet there's there's hope and it's tangible and it's in our control and it's very exciting but we have to change our sort of perspective on things but once you do you're like a cool so I'm excited because I didn't know any of this stuff you know a couple years ago when I finished the cube and started filling trooper like the last year and a half has been exploring these questions in depth and trying to come back from the I guess I got on my little hero's journey where I came back from the Indian brought the elixir a brought that back going back go Hey guys this is what I found out this this is all the people I've interviewed look at these things are happening we can do the same thing.

Alex Ferrari 1:26:06
I'm going I'm going through the same thing I'm going through the same thing here with indie film hustle on a little bit and a little bit same Yeah, similar thing. So let me ask you before before we go, because I know you're very very busy man. I have to bring this up only purely because I'm a huge fan. How was it working on grim? Oh.

Scott Mcmahon 1:26:29
So those of you don't know I make a part time living up here in Portland as an actor. Yes. And if

Alex Ferrari 1:26:36
you can't tell, can you tell them why you make it? Yeah.

Scott Mcmahon 1:26:40
It's not because I'm a good actor. It's because there's a lot of white people up here and there. And I am half Asian. So I have a very unique look. And it's what my type is. And I am considered up here the non threatening ambiguous ethic

Alex Ferrari 1:26:58
I just wanted to do to say that on my podcast, it's so amazing. You have no idea I call him that all the time. It's just the best description of a human being ever. Um, but what but I was looking at Scott's demo reel the other day and I I see grim and I'm like oh my god that was Scott on grim grim shoots up in Portland Yeah, I'm looking forward to the new season I'm a huge fan so how was it fun? You know what I'm gonna geek out now

Scott Mcmahon 1:27:29
Okay, this is so my job as a day player a co star the titles for it and usually like they're always the characters that are just giving exposition to set up for the main characters to to move the story along you know that's all your job is your like you're there for a couple scenes couple lines and you're out and you know, I got in for a couple auditions for the casting studio and and i i've gotten a few callbacks before but they were always things like European thug and so I've got my bit as a European thug and the director

Alex Ferrari 1:28:05
you're not you're not threatening How can you do

Scott Mcmahon 1:28:08
it because the director was he'll stop and the when I finished like okay jabi what are you Hawaiian? There's no way I'm gonna get the job it was supposed to be like European like I think some Hawaiian

Alex Ferrari 1:28:23
right you're definitely not Europeans got that just not a European vibe to you.

Scott Mcmahon 1:28:27
So so so funny I go into the callback and this time it's for a cop and the dream rolls up here are the good rolls again is on that particular show is you're trying to get like a paramedic role or lawyer or a cop because in this small market you want to have an opportunity come back on the show because you don't get killed off

Alex Ferrari 1:28:47
because if you get killed if you're a monster you're done. Yeah.

Scott Mcmahon 1:28:50
So I was like, cool, I got a cop maybe there's chance I can come back. But anyhow, so I go in for the role of the cop I do my callback and the main casting director she's playing the role of Nick who's the main actor, or the main character, and I wasn't she's a very petite small woman and she was so into character I wasn't ready for it. And I started laughing and I go sorry, we started over I wasn't ready for the full commitment right so I you know, I strike why exactly flub my lines that I was like I left I go and I'm like guy what a total failure. But I got a call that's like you got booked. I was like, Oh, I started this laughing he's gonna understand my family. When we moved up here to Portland the full time job I had I could tell it was on the verge of like folding apart so I was like, Oh, you know, I should start figuring out maybe some other employment options. And I was like, you know, I'm going to dust off my real resume or whatever my headshot and see if I can get any acting work up here. And my wife's like, what? Like, I have done acting since I was my 20s. She's like,

Alex Ferrari 1:29:55
She's like, I didn't marry an actor. was what like, like, we I have a family sir. Kept serious

Scott Mcmahon 1:30:03
she was he was like whatever and like we were already watching grim and we knew his shot and in Portland and so like just like the third season when I get it I just got cast and grand which is like what

Alex Ferrari 1:30:19
we'll be right back after a word from our sponsor and now back to the show

Scott Mcmahon 1:30:29
it's so surreal because being a fan of the show for like two years oh no yeah and then your bond Yeah, then you're on set and the scene comes in where Juliet Nick come in and they're totally in character. And they walk in and they're looking right at you in character and they're delivering the lines and I had like a split second go oh my god, like don't look okay, I'm not like I'm acting I have to act

Alex Ferrari 1:30:51
right right after I but it

Scott Mcmahon 1:30:55
was pretty fun everything you know what the experience was everything you hope it to be and from that perspective, I can say that the acting is got to be the best job in all disciplines. The my feelings when you're working when you're when you're working. Because yes, because when you're on set, they say is everything you hoped to be they give you like, here's your old trailer and they there's a PA comes over. Hey, Mr. McMahon, can I get you a breakfast burrito? I'm like, Oh, yeah, sure. You know, it's like, every season was very good. So spoiled in this whole mess. So spoiled. I was like in the makeup chair. And then it's hockey. And I'm like, this is fine. You get driven to the separate like van with the main cast to those to location, and then you do your rehearsal, and then you're sitting around forever, just you know, waiting to get here, right? Yeah. And then well, here's the funny thing because I'm a day player. I know that my job is has delivered the lines for exposition, like I said, the initial shot the master shot was they did a steady cam over behind me. So it was over my shoulder looking at the main actors to get the main coverage. Sure, sure. And I was like, I was supposed to be protecting a hospital wing for some sick boy that could be possessed could not be possessed or whatever. And I was thinking myself, Hmm, I only got two lines on this may actually be it. This may be the only shot they ever used. Oh no, it's the back of my head. So I purposely, like halfway through my line. I turned towards the camera. I deliver the line for

Alex Ferrari 1:32:21
frickin actors. Just stand where you are.

Scott Mcmahon 1:32:25
Low behold, they never say caught. What the hell are you doing? No, of course. And they went ahead and did a close up over the shoulder. So I had to design your things. I had to repeat the same motion over and over. But the only reason if you see this clip is that I turned into the the hospital wing was because that was me trying to get coverage on the master shots so

Alex Ferrari 1:32:45
you have something for your reel. Exactly.

Scott Mcmahon 1:32:48
I've seen Believe me, I've seen shows where I could totally tell the day Act, the tour poor day player didn't even figure this out and they delivered all their lines in the back of their head never saw their face.

Alex Ferrari 1:32:57
So that's a free a free tip for all the actors listening. If you ever get on as a day player, make sure they see your face. But unobtrusive way because as a director, if if an actor did that to me, I would lose my collective crap. I'd be like, Dude, seriously, I'll get your close up. Just sit there. I promise. All right, Jesus, you don't know you don't know. You don't know. So you gotta This is my shot. I gotta take it. Yeah, I don't fault you for by any stretch. So last two questions, sir. This was the toughest one of them all. I'm sure you know what they are. But this question is, what is your top three films of all time?

Scott Mcmahon 1:33:34
Well, I know I know this question, but I'm gonna I'm gonna throw you some. Some. Some side ones there. Okay, let's say somewhere in time.

Alex Ferrari 1:33:44
Okay. Wow, Christopher Reeve. Okay. Yeah, like, Whoa,

Scott Mcmahon 1:33:47
that particular

Alex Ferrari 1:33:48
No, that makes perfect sense for you. So don't don't don't don't it makes absolute sense. Go ahead. time traveling love story. I mean, I got it.

Scott Mcmahon 1:33:57
Yeah. I can throw that out there. Okay. Um,

Alex Ferrari 1:34:01
who was the girl in that? Please remind me right now. Jane Seymour. Jc more Thank you when she was like Jane Seymour.

Scott Mcmahon 1:34:06
Yeah, I'm gonna say Rudy.

Alex Ferrari 1:34:09
also makes perfect sense.

Scott Mcmahon 1:34:12
And that aside, there's just my top three but I can guarantee that when these films Come on, I stop and watch them. Rudy, I always cry

Alex Ferrari 1:34:20
now. Of course everyone cries it Rudy. I mean, you're you're a savage. You're a heartless bastard if you don't cry, Rudy. I mean seriously. It's that movie is so good. It's such like it's amazing. And it's not It wasn't like a huge box office hit or anything but people when they watch it, they're like that kid was he's a psychotic I mean seriously. Yeah, the kid that kid the guy really had issues you know, to do what he did. Rudy if you're listening out there, man. Seriously, Rudy? Rudy ruettiger my friend I know he's like a dentist or a doctor or something at this point but but got me No seriously. Book. Wow, what a percent. He just kept going. Go ahead.

Scott Mcmahon 1:34:57
I know. It's like that and Oh, man. There's a third one I really wanted to throw out there resist odd but I will. I'm gonna go with

Alex Ferrari 1:35:07
Amadeus. Okay, another great one. That's it's actually been on the show a few times.

Scott Mcmahon 1:35:11
Okay, cause those three films in particular, I remember as a young person watching on the day is not knowing anything about the film. And because I was so young, I thought, like every film had to be like Star Wars, right? So when I saw this film that was so just the storytelling was I was engrossed by this. I was like, that's when I realized film can be more somewhere in time was in special to me, because it's like a love story. I'm only watching this because a Superman, you know, you know that I know that I would fully just become enveloped with this story. And then Rudy was just touching because I cannot I always cry. Oh, at the end.

Alex Ferrari 1:35:46
I don't know. No, it's just just Yeah, like, there's certain movies like that, you know,

Scott Mcmahon 1:35:50
There's three that I was trying to throw out there was different, you know,

Alex Ferrari 1:35:53
Not bad, and so they're all good. They're all good. Amadeus is one of those movies like when you I watched it probably the exact same time you watched it when we were young. And I've watched it during my high school years. So during the high school years, john Claude Van Damme was the greatest actor of all time. I'm sure you can relate Bloodsport, obviously is the greatest film ever made. And all his other I can I can really I can literally list off his filmography up to a certain year for back in the day, so for me to watch a movie like you know, Amadeus, I was like anchoring it into Amadeus. And like understand like wow, like, if you can go from Bloodsport, to being like the hardcore lover of Bloodsport and hard to kill Steven Seagal also another great great thespian of his time to go to Amadeus and you know that the same mind to like both it says a lot about on Wednesdays especially at the time frame of my life when I watched it, it was well it's amazing film and I got to haven't seen that movie in probably about 15 or 20 years I have to actually go back and watch it again so So Scott, where can people find you?

Scott Mcmahon 1:37:02
You know what just go to filmtrooper,com like Stormtrooper but just filmtrooper.com

Alex Ferrari 1:37:06
Trademark infringement

Scott Mcmahon 1:37:11
Literally there's only really one thing to do there you sign up for the free three part video series and you it's just fun, you get a chance to take this new journey to the adventures of film distribution. Yeah, and that's it I also part of like joining up on the film, the film trooper email list, you get a weekly free video on demand and digital download report, you know to help you kind of gauge your business plan if you needed to know what's going on in that world, as well as a bunch of other free goodies and I'm almost at my 100th episode of my podcast so it's a milestone coming

Alex Ferrari 1:37:43
Nice congratulations I'm I'm the rookie still sir. I'm still trying to catch up to you sir.

Scott Mcmahon 1:37:47
But you are crushing it and it's very it's so cool to meet you in these circumstances this way. So it's awesome.

Alex Ferrari 1:37:54
Oh, thank you. Now if anybody needs a non threatening Asian please look him up. He's amazing. His work. His work on Grimm was stellar. Why the Emmys did not did not look at him at this is Travis de ser a Travis. Scott, thank you again for coming on board bad a pleasure. Absolute pleasure having you on the show.

Scott Mcmahon 1:38:15
Man. Thank you so much. Thank you everybody for listening.

Alex Ferrari 1:38:18
Scott's a great guy. Man. I love having him on the show. He's doing some really great work over at filmtrooper.com and you can get all of the links to Scott and his book and everything at indiefilmhustle.com/037 at the show notes. So also guys, don't forget to head over to filmmakingpodcast.com and leave us an honest review of the show. It would really help us out a lot so have a safe and happy new year to all you guys. I wish you guys nothing but the best in the coming New Year and that you all get your movies made all of them get out there and you can start making a living and surviving and thriving by being an artist and by being a filmmaker in the coming year and for many years to come. So keep that dream alive. Keep that hustle going. And I'll talk to you guys next year.

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IFH 035: What Happens After You Win the SXSW Film Festival with Brant Sersen

Have you always wonder what happens to indie filmmakers who win HUGE film festivals like the SXSW Film Festival? Well, wonder no more.

I’ve invited one of my oldest friends onto the show, Brant Sersen, the writer, and director of the SXSW Audience Award-winning film “Blackballed: The Bobby Dukes Story” starring Rob Corddry.

Some other films he’s directed are ReleaseSplinterheadsand Sanatorium.

Over the years I’ve heard Brant tell me all sorts of stories about his misadventures in Hollywood. So if you are expecting a “Entourage” style story you’re on the wrong website.

What I try to do with Indie Film Hustle is to give you the no-BS info, stories, and experiences you can only get by being in the heat of battle. Brant Sersen’s story is no different.

Brant shares his ups and downs on the Hollywood roller coaster, what it takes to make it as a working filmmaker and shares behind the scenes stories of working with big-name talent. Enjoy the podcast!

Here’s the trailer to Blackballed: The Bobby Dukes Story:

Right-click here to download the MP3

Alex Ferrari 0:04
Now today, guys, we have an old friend of mine, he's probably one of my oldest friends, his name is Brant Sersen and Brant a director he's been he's he's one South by Southwest, the Audience Award for his movie blackballed and has one ton of other festivals, as well as directing other feature films at different budget ranges. And he's told me stories over the years about his adventures in the film business, so I thought it would be a wonderful idea to bring them onto the show, and have him tell you his stories of what it's really like to win a huge festival like South by Southwest when the Audience Award which is a huge honor. And what really happens to someone after that, what the realities are, you know, it's not like he all of a sudden just got tons of money thrown at him. He went off made $100 million movie and the rest is history, which is where a lot of people think happens when you went big festivals. But what he tells you the truth of what really happened to him is different adventures, and so on. So get ready for a very entertaining conversation with Director Brant Sersen. And, Brat, thank you so much for being on the show. Man. We really appreciate you taking the time out. I know you're you know, very busy, busy. big Hollywood. mover and shaker.

Brant Sersen 1:24
Yeah, big, big time East Coast guy.

Alex Ferrari 1:27
So Brant, I wanted to have

Brant Sersen 1:29
Bigtime New York indie film scene guy.

Alex Ferrari 1:30
Yeah, exactly, exactly.So Brian, I wanted to have you on the show. Because we've been we've been friends for I just did the math, getting close to 20 years. Jesus

Brant Sersen 1:37
It's insane

Alex Ferrari 1:37
It's insanity.

Brant Sersen 1:38
So you're so old Alex.

Alex Ferrari 1:39
I know, I'm so old, even though you're three months older than me, anyway. And I will never let you that I'll never let that go. So I wanted to get you on the show. Because you've lived a very, your experience through the Hollywood system, or the filmmaking experience is very unique. And I've been front row center for most of it, if not all of it, actually, because you kept, we kept talking back and forth over the years about what you're doing. And we've had our long sessions of phone calls that we had while you were going through some of these experiences. So I thought it would be really educational, to kind of break down a lot of myths and also just explain how you got started because it's a fascinating story. So I want to start by asking you, how did we meet? And how did that whole? You know, unfortunately, how did we meet?

Brant Sersen 2:11
Unfortunately, I went to the University of Miami. Now I was at the University of Miami for their film school, which was pretty decent film school back in the mid 90s, I guess. And you know, one of the requirements of the film track that I was in that I had to intern somewhere so there was a list of places that all the students were given and I guess it was called asi Yeah, right. If I film works Yeah, if I film works was one of the places on the list I I was working with someone else. Through asi being a gopher, I don't I forget the guy's name. But he had me driving all around Miami doing the war stuff. But I got to see Miami a little bit by doing that. And I basically after like a couple of weeks of being Terra gopher for this guy, and not really learning anything. I said, I'm out of here. He said, well wait a second. And he introduced me to you. And you were sort of like, I guess that you were like the vault guy. Maybe I was

Alex Ferrari 2:59
I was the dubber slash vault guys slash Mac technician for the entire company. Back in the days when Mac's you know working network together with Apple POC cables. Right so and you came in I remember you came in and you're like, Can I intern for you, man, because like, it seems like you could teach me something. I'm like, Yeah, sure. And we hit it off from that point on and I don't even remember it.

Brant Sersen 3:12
I remember he came in just to introduce me to you and I sat with you for a little bit and I saw what was going on.

Alex Ferrari 3:15
I was editing reels. Yeah, I was editing

Brant Sersen 3:16
Yes, I was like, this is where I need to be not like, you know, picking up detergent and weird stuff. Yes. supermarket. Yeah, it was crazy. Yeah.

Alex Ferrari 3:22
Which is which which, by the way if you're getting into the film business that you're going to be doing that a lot of times when you first start out is gonna

Brant Sersen 3:27
But you dont have to.

Alex Ferrari 3:28
Exactly. So yeah, I was editing on a three quarter inch tape on a Sony three quarter inch from deck to deck to editing demo reel for the commercial direct. It was a commercial so we're doing commercial real estate. Which, and then yeah, I didn't I don't even remember what I taught you did? What did you learn?

Brant Sersen 3:42
You taught me how to use a three quarter deck. Alright, cuz I didn't you know, they weren't teaching that in school, you know, and betas and stuff like that. I think that we got betas like, you know, everything was you know, we were doing everything on 16. So, you know, we were in that analog world. So we, you know, it was, you know, I was learning betas and three quarters and like, just it was like, Well, what are these giant tapes? Like, what you know, what is this

Alex Ferrari 5:31
Which is like stuff that you needed to learn for, like, at the time, that was the norm that was like job skills

Brant Sersen 6:06
That was like the Yeah, the three quarter tape was like v tape to pass around your reel on, right. So yeah, so and then it was just, you know, all the dubbing machines and all that stuff. It was, you know, I was not super techie. But like, that was I felt I was sitting in like, you know, the cockpit of the Millennium Falcon. It was like, it was pretty awesome. You know, like, just all the machines and stuff. And I was like, Yeah, I want to learn all this stuff.

Alex Ferrari 6:27
And I think and I think you came in, like, after maybe like, for like, three months or two months that I've had the job there. So it was like, yeah, cuz I interned I interned for the guy who had the job before for over three months, working for free every day, and just kind of like busting my butt until finally he left in the like, well, who's going to take the job. I'm like, I'll give it to Alex. He's been here for the last three months. And that's how I got the job. So enough about our dubbing times, let's get to some serious stuff. So after you left with me, you got you got a job offer, I guess, at the legendary propaganda films.

Brant Sersen 7:06
Yes. So I was living. I'm from New York, I grew up in a suburb just 30 minutes north of New York City. And when I went home, I ended up getting an internship at propaganda films, not knowing, you know, I was, I was going to film schools, I want to make movies, you know, I think I was still figuring out like, who I am and what I want to do, I, you know, my, I have to say, my mom was sort of, like, instrumental and pushing me down this road, because she saw early on that, like, you know, I was a big film, like love Star Wars and all those kinds of movies, and I was into, like, special effects. And she's like, you know, you're going to go to Hollywood and be a special effects guy, you know, so that was like, my first You know, that's why I thought I wanted to do and then you know, as you get in film school, you learn like, I'm gonna be a director, I'm gonna be running this stuff. So. So you know, I was a film guy, and I kind of knew someone that was over a propaganda through someone else. And I went there, and I interned for a week during my like Christmas vacation, just for a week. And I think that first day, I was there, interning the guy that I was, so I got an internship for propagandas in their vault. And so I was doing everything that you taught me, I used those those skills, and I brought them to New York where I excelled. I was editing on three quarter decks, you know, back to back betas. And you know, but it was for directors like Michael Bay and David Fincher and Tom Fuqua and then spec journalists and those guys yeah, little did I know that they had, you know, a little smaller company satellite films, which had spike Jones and then they had partisan that had Michel Gondry, and all of a sudden I am sitting in this place where it's like, the biggest directors,

the biggest commercial and the commercial at the time now there Yeah, biggest in the film that

Yeah, none of it made. I think David Fincher was, you know, I think he was just finishing up with Fight Club when I was there. Right. And, and he broke it. Yeah, so it was, you know, but anyway, yeah, so that I have some my first day. They were like, my boss was like, Hey, we're gonna go to this shoot. One of our directors is shooting a music video for Daft Punk. Like, who's Daft Punk, but I'll go, you know, and they're like, Oh, it's spike Jones. I'm like, Ah, what? So? Yeah, it was like, a few blocks away. We walked over and we watched spike Jones shoot a Daft Punk video and

then it's that it's the it's the one we all remember right? It's like that the dog

the dog walking around the East Village. Yeah. So if you look really closely, there's like a couple scenes where you see me like shopping for fruit in the background or like walking by with a backpack. But I was super excited because spike Jones was sort of, you know, when I really knew what I wanted to do, you know, I grew up skateboarding and unknowingly I've been you know, I was watching skate videos and there was one called mouse and one called goldfish and Who knew that spike Jones made those and it made sense because these were like the coolest, like skate videos. And then, you know, he was, you know, pretty instrumental. And you know, where I am now as far as like getting into this business because, you know, I was just sort of like a skate punk still trying to figure stuff out. And then you know, watching those videos was like, Oh, this is what I want to be doing. And then yeah, so then finding out that spike Jones was that propaganda was just like I won the lottery. So you know, now graduates, Yeah, go ahead.

Alex Ferrari 10:29
No, so so and I remember because when you got into propaganda, I was like, super excited. And I was like, Oh, and I think I visited propaganda. Yeah, I was in New York, doing some work and I got to take the tour of propaganda which was so much fun, like walking around that kind of environment. I'm like, Man, you get to work your every day. Yeah, it was super fun. And then I remember you, you were always so kind. And you would edit demo reels of David Fincher Michael Bay, Spike Jones Fuqua all the big direct and you would mail them to me on spin owns on the propaganda dime, which I appreciate and and I would get these like I still have those By the way, I still have them in in my archive somewhere relics, their relics and some of the stuff was like, you know, Michael Bay's commercials that no one's ever seen or David Fincher his early work or spike Jones like you know, I think was is a spanking

Brant Sersen 11:27
Dinosaur Jr. stuff

Alex Ferrari 11:28
Yeah, like this crazy stuff that no one will ever see. But I haven't I have it I have it on VHS so it was so cool. And I was learning a lot while you were sending me though so it was like it was it was like having a connect a pipeline into propaganda which, if you guys don't understand propaganda film was was the largest commercial music video house in the world. For a long time before they they finally there was nobody else like there was no one even close because of the staff of people. I mean, Michael Bay, David Fincher, Spike Jonze, Fuqua, Michel Gondry, and the list goes on and on with these amazing directors. So, it was, it was a ton of fun. So after that, you Yeah, after that, you did that for a little while, and then you jumped over to Comedy Central,right?

Brant Sersen 12:14
Yes, sort of so like, you know, when I was at propaganda, you know, what I started doing actually, while I was in college, so I started doing a documentary. And, you know, I was I sort of discovered music for the first time down there, you know, punk rock, and I started just sort of documenting like the scene that was like around me down there because I was so enamored by it, and I loved the music and I love the people and that documentary, I worked on it for a few years while I was at propaganda and was interviewing bands and people up and down the East Coast for a couple years. Until we finished it. And you know, that was that was my first film you know, I think I did a music video for that.

Alex Ferrari 12:58
Yes, I edit it. Oh, God,

Brant Sersen 13:04
we were just talking about getting over that fun stuff. Right? I forgot about

Alex Ferrari 13:07
it was like a really like was thrash band.

Brant Sersen 13:09
It was a Miami hardcore band called brethren Bradbury. Yeah, we took over a club. I had no idea what I was doing. But I shout out 16 Yeah, the cool thing was I in college, I was in the production track of film, I switched over into the business track because I felt like what I was learning in the classroom, like that would take me a semester to learn, I could learn on like, in one day on the set of one of my friends films, so I switched over into the business track just to like, you know, see what they're saying about producing and marketing and distribution because that stuff is so important, you know, in film, and I think it's like you know, people they don't they forget that or they don't realize at the time when they're making a movie how important that part is, and it was like in one of those classes where I forget the professor's name but he said something about finding your niche and I was sitting there in the seat and I'm like, Oh my god, I know my niche. It's like, I go to these shows every every weekend watch these bands play where like they're skinheads on one side. And then these like, Cuban hardcore guys on the other end surfers and like they're fighting outside, but they're like, total bros inside and it was just a really unique scene. So I started documenting that and interviewing the bands. And one of the first bands I interviewed was blink 182 before they were anybody, and and then from there, the list grew. And, you know, I worked on for a couple years. And then, you know, we played at a film festival, the New York underground Film Festival, which was started by Todd Phillips, and we had a great screening. It was my first taste of, you know, showing a film in a theater with an audience and having to do a q&a and, you know, getting razzed, like left and right, you know, it was great, but I was hooked after that, you know, so then, you know, after that film, which was called release, one of the bands was a New York hardcore band, they sort of hired me to do their rockumentary. And so I spent a year doing that. In between working at propaganda films and Comedy Central, so that was great because I interviewed like, rancid and the mighty mighty bosstones and all these big bands at the time. And you know, and that did great. And these were two, you know, videos that were distributed worldwide through you know, independent video labels like the record labels and they did great.

Alex Ferrari 15:18
And you actually made money with them.

Brant Sersen 15:20
I made I release I made money we the first one, for sure I made it, you know, you know, paid myself back and decent not a lot of money. But no, no, sir for like a 21 year old, I was happy. Right, and then I, and then sick of it all was the band, I, they paid me to do that film. So flat, right, I ended up probably spending money out of my own pocket because they ended up cutting the budget in half while we were midway through and I had like an editor and a visual effects guy I was working with and I don't want to leave them hanging in this film was actually important to me, I was like, really emotionally invested in it. And I wanted to see it done. So I think I just like I threw an extra couple 1000 in there just to like finish it, you know, pay my guys. And then so during that time, I wrote a I wrote this script that got a little traction. Somehow I was a producer in New York, who ended up getting ICM interested, and some another producer out in LA. And it was called Jimmy the dragon. And it was a comedy about these backyard wrestlers. And you know, I just came off of these two documentaries. And now I am like, in on the phone talking to like ICM, this packaging agent. And they're talking about, you know, these million dollar budgets. And it was like, Whoa, and they're like, yeah, and we're thinking about Jenny McCarthy. And we want Jenna Jamison for this part, because she was all big time at the time. And it was like, you know what's going on? You know, we started, we started casting in New York, and I couldn't believe what was happening. I'm like, 2223 years old, and this movie's coming together. And then 911 happened, and 911 happened, and everything fell apart after that, of course, and that's so yeah, so it was just like the brakes were put on the project died, you know, everyone sort of like retreated back to where they were for a little while. And you know, one of the things that I learned during this whole thing is, you know, I didn't have anything to fall back on, I put all my eggs in one basket with this one film. And when this project fell apart, I literally had nothing because I was, you know, generating my own ideas and shooting my own stuff. You know, I wasn't in a position where people were going to hire me to direct anything, because, you know, I did a couple documentaries on bands, but like, you know, I just wasn't at that place. So that is when I took this job at Comedy Central working in their vault, basically.

Alex Ferrari 17:48
I'm responsible for your careers while you're telling me.

Brant Sersen 17:51
I don't forget. Yes, yes. So yeah. You're under your tutelage I learned. Then I yeah. And it

snowballed from there. The Oscar. Did you beta? Of course.

Yeah. Yeah. So then I got this job at Comedy Central. And after I walked in, and I said, on day one, myself, I will be here for three months tops. I just need a little cushion health health benefits. Just to like, keep me you know, the float me for a little while, why I get this, because then I had this idea that came to me like a week before I got the job. And it was like, a little movie that I thought of that I was like, I'm going to shoot this movie. I'm going to do it for no money, because that's the only way I think I could do it. And you know, I'm gonna just beer, you know, for like, no time. Sure. And, you know, I think three months turned into like, three years. But regardless, that film was blackballed. The Bobby Duke story, and that's when I thought of this idea. I partnered up with a friend of mine, who just started to manage some people in New York. And we used to go to comedy shows all the time. And, you know, we spent a lot of time at the UCB theater back in the early early days. And, you know, I told him my idea, and he's like, yeah, let's make this. Like, let's put some of my guys that I'm going to represent in this thing. And you know, it's a win win for both of us. So, you know, I would go down to the theater with them UCB theater, and we'd watch and basically I just sat in the audience and was like, Oh, I like this guy, Rob kubal. For this part, and man, Rob Riggle would be great for this part and Paul Scheer for this and john Ross Bowery for here and john, you

Alex Ferrari 19:28
had like this insane cast

Brant Sersen 19:31
blackballed because my friend Brian Steinberg, you know, he introduced me to this, this comedy scene in New York that, you know, wasn't really big yet, you know, still very small. So yeah, I was up, you know, in the way beginnings when UCB started and saw all those the pillars of UCB like just getting started. And you know, I, I kind of put together this mockumentary paint ball story, you know, and I figured coming from documentary like a nice transition into like narrative filmmaking was like a mockumentary, you know, you know, it felt it felt natural. It felt, you know, comfortable for me to try that first. So, you know, we were we were lucky that, you know, Rob Corddry signed on to play the lead character, Bobby Dukes and, you know, we filled in the casts with, you know, I could go through the list and no all and yeah, and people. And you know, and so we spent one summer every weekend shooting that movie. And, you know, not knowing what we were going to get, you know, I wrote the story, it was like, on 20 pages, and the movie was improvised, you know, a dialogue. And we just went out every weekend based on Rob core juries, his daily show schedule at the time, because I think he just got the gig. So you know, he had to do put in his time and he wasn't messing around with it. So he's like, Bran, I'll give you a Saturday and Sunday here next week, I could do give you a Sunday, the following week, I'm gonna be in Minneapolis covering this. And that's, you know, so it took a while to get that movie done. But when it did, and when we started putting it together, you know, we had something special. And I got the producer who was who set up the Jimmy the dragon movie, to take a look at basically for our rough cut of this of this film. And he was like, okay, we're on board, like, we want it on this movie. And I said, I need you because I'm not a producer. I was able to pull this thing together. But I need you now. And together. You know, we, you know, we started talking about like, you know, what are we going to do when we're like, I guess film festivals, I didn't really know much about some festivals other than that New York underground, and that was sort of like a fluke. So you know, we, he they submitted and, you know, I heard of South by Southwest, you know, I didn't know much about it. And there were some other ones I can't ever remember. And I got a call and I was like, Brent, we we got a call from South by Southwest, they want the world premiere. And it's like, okay, and you're like, like, what? South by Southwest? Yeah. So So then, you know, then it's like, well, let me see what this is all about. And then it's like, oh, uncredible so we we so we saw blackballed premiered at South by Southwest, big audience reaction. And it was one of the best, best moments of huge audience we played in the convention center. It was sold out, it was, I was sitting with caudry and shear and Owen Burke, and a couple guys from the crew. And Brendan Burke was there. And, you know, we have this he-man opening sequence that's like, you know, two, three minutes long for the credits. And after the credits ended, there was basically a standing ovation. We were like, What is going on? It was the people were clapping, we'd have corgis looking at me, like what's going on? was the most incredible experience of my life. Like, I mean, the audience in tech in Austin was like incredible. They, like everyone laughed at the right places. Every single joke hit, like everything worked it. And then it was the biggest like applause at the end of the movie. You know, the movie ended. You know, we were like on another planet. caudry runs out of the theater. I always remember this. I'm like, Where are you going? We have to go do q&a. He's like, no, I got to go to the bathroom. So I'm down there in standing in front of like, 600 people with sheer and are my editor Chris LeClair who's doesn't talk much. And I gotta like this is the first is like the biggest group of people I've ever talked to in my life. And I'm like, Where's cordrea? Like, this is what he does, you know, right? And, you know, so they, the, they start asking questions that I'm like, you know, then Corddry comes running in, he gets a huge applause and we ended up having a great q&a, you know, then we had this after party, after the whole thing. And then, you know, you start getting business cards, Hey, man, I love your movie, you know, what are you doing next? Can I interview you, you know, I got this site, hey, you know, I want to talk to you about this project, you know, that we think you'd be right for and you start getting all these people, like, you know, just kind of telling you all this stuff. And then you know, the week goes by, you know, a couple days go by, and they have the award ceremony and we're like, Let's go, you know, see what happens. And we ended up winning the Audience Award. And that was pretty incredible. And then there was a big party after the festival for that. And then the same thing, get all these people, you know, here's my card. Here's my card. Here's my card.

Alex Ferrari 24:19
So, so so the after after you got your after you won the Audience Award, you're approached by studios, producers, agents, all that kind of stuff, right?

Brant Sersen 24:29
No studios, producers? I don't any agents that I don't know. No agents, not one. Oh, no, sorry. Yes. 181 agent acted me from what agency? He had his own agency, the same name. It was like

Alex Ferrari 24:49
so I guess so.

Brant Sersen 24:50
I think we had the same name because I have an unusual name, but I think his name is Brent. That's all I remember. Okay. And so, so yeah, I just want the audience toward you know South I guess it was getting big I don't know if studios were like you know looking at their shopping you know I don't know if it was maybe a little too early maybe like some of the bigger films now let me remind you sup my cast they were nobodies besides Rob Corddry right they were nobodies no one knew who they were and we shot the this film on the Panasonic I think was the dv x 100 when they first introduced 24 p

Alex Ferrari 25:28
with not even the 100 A the 100 100

Brant Sersen 25:31
yeah 100 100 so and and my my two camera operators they were just like one of them was like a guy I worked with at Comedy Central and then another guy was just like a friend of a friend. So it was like yeah, push this red button, you know, because it's a great

Alex Ferrari 25:49
you know, it's a mockumentary so you can get away with it yeah

Brant Sersen 25:51
you know and you can get away with it but like it It didn't look it looked like an indie you know I'm saying not so so so but to go back to your saying getting I was approached by a couple couple producers mostly like journalists But no, no way no, no like big agents or studios. So

Alex Ferrari 26:13
that was one of the things I wanted to talk about about you know, a lot of people think you went to a festival like South by Southwest or Sundance or Toronto or or any of these big festivals and all of a sudden you have a golden ticket. They write you a check and they go Come this way. Here's your next $20 million movie and so on. Which is the myth it's the Cinderella story that we've all been told. But the reality is that it's not true at this point you've gotten some traction you've gotten some attention and now the real work starts for you as you continue to try to build your career after this it didn't open any it did open some doors for you right

Brant Sersen 26:51
it kind of did you know but you went to a

lot of other festivals after this I remember you telling me like Hawaii festival was really cool when you win a

festival like no no that was splinter heads well when you when you win a film festival what generally happens is like a big festival like South by Southwest you will be invited to play at other festivals you know they waive the cost they don't even like they just want your movie to play at the festival because you you just wants up by Southwest so obviously there's a reason to programming so we we played I don't know we'll be played so many festivals for maybe like the next year after South by Southwest and we want a bunch and we play we play up in Boston we played a phi we played you know all over the country everywhere and we and we want a bunch of awards and it was a real like you know festivals festival goers like love the movie and what as like you know after like maybe like six months it's like alright we're going to Atlanta now now we're going to New Orleans and now we're going down to Sarasota and now we're gonna fly back up to Woodstock and we're going here but like the one call that wasn't coming was a distributor like

yeah I was gonna ask you like I can I can I do you mind me asking you what the budget was on this

we shot senate up sorry we shot blackballed for all said and done maybe $50,000

Alex Ferrari 28:08
Okay, so at this point no one's made any money yet.

Brant Sersen 28:11
No, no one's made any money and no because we haven't made we haven't made one now There hasn't been even a talk about a sale Okay, so you know, my so my producers were working on it. And I guess the feedback that he was getting was that you don't have anyone famous in your cast. You have a studio vibe movie with a with an indie look. And the distributors and there were a couple of distributors I just take that back there were some distributors that the producers were talking to, they didn't know what to do with it. They didn't know how to market it. They didn't know they just didn't know what to do. And that's basically it like it was easy as that you don't have any famous people it looks to indie we don't know what to do with this thing. We're moving on and that's what happened even though we you know, won a ton of garnered all those awards and their audience awards to like it, you know, and it so it did great with the people but you know, but studios didn't see it make any money and they passed. So how did how did how did you finally get this thing distributed? So what we ended up doing is you know, we we did get some like straight to DVD deals that were horrible. You know, it's basically like give us your movie for free. And if you ever see money, good luck, you know, but we decided let's like Hold on tight. We know we have something special and we self distributed and you know, I no one was really doing that back then. But we sort of had like a niche audience. We had the paintball audience, right? That was like and paintball at the time. Like you could walk into a Barnes and Noble and there would be five or six paintball magazines on the shelf. So you know, paintball is actually big, you know? So we were like, Alright, we have the paintball audience and we sort of like a comedy audience because we have these, you know, these comedy guys that we're actually within that year of after premiering south by They're some of them started getting traction like jack McBrayer got on 30 rock and all sudden he was famous and Rob Porter was like oh we should put Jack's face on the cover of the DVD and then we'll sell them you know you know so we did a 12 city theatrical release in small theaters you for Walt it yeah

Alex Ferrari 30:17
we'll be right back after a word from our sponsor and now back to the show

Brant Sersen 30:29
and we hired a bunch of like interns and people to work with us and we sat in an office and we made calls to like or we got on message boards and like local comedy groups in the towns that we were playing we got in touch with paintball fields and we just set up you know we just did that way and we and we played theaters and you know we did we did 12 cities total we didn't do any we did we did actually New York played I think for like two weeks at the two boots pioneer theatre when it was still around and that was and that was great. And then after that, we shout factory a big you know, DVD distributor they wanted to do like some big unique deal with us and it was money to pay back over investors and for everyone to get paid a little bit and we took that deal and they made like a big deal with with Best Buy and you know and and you know financially we everyone got their money back which I was happy about the investors and everyone made a little bit of money but then basically that was the end of that run with that movie like that it ended up like on DVD you know and I remember Netflix and then eventually I then oh then Netflix definitely picked it up. And you know and as these guys in the film have just gotten so famous now Netflix just keeps picking it up and they pay each year or each you know each quarter or whatever it the price goes up a little more which is it's been amazing

because yeah because now there's so much traction on the stars they're huge star yeah

yeah you type in Hot Tub Time Machine, you know for Rob cordrea and then you may see a little picture of you may also like blackballed you know so so it gets a lot of planes so you know, you know so i mean blackballed as a you know i to me I mean that was my my one of the best movie making experiences of my life and you know, it's been a great calling card for me and you know, it's always it you know, it sort of became this like cult phenomenon. I you know, I take meetings and people find out you did blackballed. That was like my favorite movie and you know, I hear stories how the Patriots were watching blackballed on their tour on their bus to different games like I've heard the craziest stories about this movie. So awesome man, you can still search twitter and yeah, people are just discovering it and it still holds up you know it's just it just you know, I had a great great cast and I'm

Alex Ferrari 32:53
gonna put the trailer to all your films on on the show notes and I just actually before we start talking like let me refresh my memory and I watched the trailer to the blackballed and I'm like this that's funny as hell it was it was cool to see Rob I mean Rob 4g was so young I mean he was me 20 years ago almost one on that 2015 years ago or something like that when you did it but it was just fun to see all these guys like super young but they were still them like they have their their timing and their everything was there so I was always I was always not only proud of you for doing that you know but just I was so happy that you were you know seeing a friend of mine kind of get their stuff off the ground and then get traction and then win a big fight like you're the first friend of mine that won a huge like a huge festival and that got a movie release then everything of all the people all my filmmaker friends so it was always like man that's so much fun and then and then starts the whole journey of what happens after like okay so now so be playing blackballed and your movie splinter heads there's a gap of about four years right four or five years right

Brant Sersen 34:03
there it Oh, may I see blackballed played South by Southwest 2004 we premiered splinter heads 2009

Alex Ferrari 34:12
So yeah, five years but five years so what were you doing

Brant Sersen 34:16
between premieres but um right yeah, so I stayed at Comedy Central I was still a comedy I Comedy Central at the time wasn't owned by MTV, which was great and they gave me a leave of absence to go and edit blackballed after we finished blackballed I editing. I went back to work at Comedy Central because I still need to, you know, pay the bills, right? So I stayed, I stayed and I so then I blackballed. We went through the whole thing. I went on all the film festivals, did that for a while, and I was I was working on my other script, splinter heads, while you know, touring with blackballed and working in Comedy Central, and that one was going to be another indie film, and I was working with the same producer that I worked on, I would get blackballed with it. And he was putting together the financing he actually was able to pull the financing together because of blackballed. So as soon as splinter heads got all the financing together, I gave my notice to comedy, and I never looked back. I then I I stepped into the scary world of you know, being a freelance director

Alex Ferrari 35:20
which we could talk about that in a little bit.

Brant Sersen 35:25
Yeah. So then, yeah, then split our heads.

Alex Ferrari 35:29
So Brett, how did you get splinter heads off the ground?

Brant Sersen 35:32
I Well, my producer Darren Goldberg and Chris Marsh they took the scripts they they were doing some other films that were doing fairly well in the film festival circuit and I think that a couple small sales so they actually had some investors that were looking to get into comedy and we were able to pull together we basically Yeah, we pulled together all independent financing for that movie and and that was how we got that one off the ground

Alex Ferrari 36:02
that was a fairly larger budget than 50,000

Brant Sersen 36:05
the Oh yeah. Yeah, you know what that one was, you know, just over a million okay, but for me was you know

Alex Ferrari 36:17
wait a minute that film was over that was that film was just like a little bit over a million bucks Yeah. Oh, that looks awesome. I thought I honestly thought it was like a $5 million.

Brant Sersen 36:26
No, well, look, we're one of the first movies to shoot on the red. Oh,

Alex Ferrari 36:31
and you had a good dp

Brant Sersen 36:32
we were we were and we had a great TP and we were featured heavily on the red website

Alex Ferrari 36:37
I remember being one of the first first movies that's

Brant Sersen 36:41
Yeah, yeah that movie sort of like you know that agents Okay, so you know, so what ends up happening is that movie is I write splinter heads and then we're casting and then you know, we get all of our covering agents at all the agencies and every everyone all the agencies like love it they you know, we're getting some crazy names thrown around. And you know, so I get I get Rachel Taylor who signs on and you know, some of the you know, some of these other names were I don't want to say you know, it's a lot of names were like being thrown out and they are sorry,

Alex Ferrari 37:24
yeah, you're there.

Brant Sersen 37:25
Yeah, sorry. My phone just went mazurka. Okay.

Alex Ferrari 37:29
Alright, started up.

Brant Sersen 37:30
I'm trying to think of I am trying to figure out how to answer this question of like, how this got off the ground

Alex Ferrari 37:34
working from a micro budget movie like like blackball to go into an over million dollars movie like splinter heads. What was the experience like working because I know you told me it was a very difficult shoot for yourself. Can you elaborate a little bit more about why it was a difficult shoot and what was the experience with working on a larger budget and obviously, since it was a larger budget, you must have had less control because blackball you had complete control and you could do whatever you want it because it was you this was a little bit different. So can you explain to the audience a little bit about what your experience was like working on your fur and also your first thing right off of blackballed as well so you're still you're still you're still green, you're still wet behind the ears. Yeah, a lot of ways.

Brant Sersen 38:21
Yes. Especially Yeah, okay. Well, I think in essence they're they're exactly the same a small film and a big film it's just more people and as far as like the like the day like you know, everything is exactly the same like you're the casting the way we went about everything was the same it's just on a bigger scale. And I guess the the big thing is there's there you have more cooks in the kitchen and you have a there's a lot of like levels that you have to get through to get approvals for certain things. I mean, politics You know, this producer needs to sign off on this person's yeah politics you know, like then then investors you know, like this particular movie had one very large investor that finance a big chunk of it and part of I guess the deal that was said with it with him was you know, they had to sort of sign off on certain people and that was difficult for me because they were saying no to people that I liked and so I it was that was a very difficult thing for me because I felt like I was losing control over my vision a little bit and my vision was being taken over by other people that you know, that are that are weren't getting it. And so that were that was where my the frustrations began and continued through because I was right basically, you know, it I also learned, you know, there are certain battles, you got to just really pick your battles with certain things. And I think I was picking some of the wrong ones. And, you know, that was Yeah, that those were like some frustrations with this, you know, I was able to in the end, though I, you know, I put up a huge fight about our lead actor who ultimately went to Thomas middleditch. There were some pretty big names that were circling the roll, and I wasn't feeling them. And I, you know, I saw Thomas middleditch, at this little, this little comedy club. And as he was brilliant, and I saw him and I knew right away, that was the lead of my movie, and I need to somehow make, I have to persuade everyone, I got to do hypnosis, I got to figure something out to get these guys to like, sign off on this guy. And I dragged everyone to a comedy show that he was playing, he had no idea this was happening, by the way. And I filled the audience with like, we had like five producers, a couple investors were all sitting there. And he was brilliant, thank God. And, you know, we had an audition. And we were, that was like, the one thing that I'm like most proud of is that I was able to get Thomas middleditch, you know,

Alex Ferrari 41:14
in that role, and now he's the star of Silicon Valley, right?

Brant Sersen 41:18
And then he just so happens to go on to Silicon Valley, right?

Alex Ferrari 41:22
What do you know? What do you what do you know, I know, what do you do? So that film goes on. And obviously a bigger budget gets distribution. And you also you've also premiered it at South by Southwest and you did a bunch of other stuff with that film correct?

Brant Sersen 41:37
Yeah, so so splitter edge was fantastic shoe, I was shooting on a red camera. It was incredible. I had playback on a movie, which I didn't even know what that was, you know, that it was pretty amazing. Getting some of the gourmet like the tools, you know, I gotta say, you know, that's amazing.

on a on a million dollar budget. You it's not like you just went on to a Marvel set for 200 million bucks. You This is a million dollar budget.

Yeah, no, but you know, for me, yeah, of course. No,

Alex Ferrari 42:01
exactly.

Brant Sersen 42:02
Like, yeah, that was like, Whoa, I have a giant monitor. I could see everything. And we could rewind it and look at stuff. That was it was incredible. Right. So so we finished up splinter heads. And we were asked to come and premiere at South by Southwest. And so we premiered there, and then went on and did the festival circuit, we picked up a couple awards at different festivals. And then, unfortunately, you know, that movie looked like a studio movie. I think it was a decent rom com It definitely has its fault scenarios. But you know, not not too shabby. But then the recession hit and I don't think that year 2009. I think there were like a handful of sales at Sundance that year. And I think none at South by Southwest. So it was just a horrible year for any filmmaker that premiere movie, I think, right? And that's what I remember. So, you know, we you know, we, you know, we had a digital deal. We had a DVD deal. You know, we did all you know, all those ancillary distribution deals and a couple small little international things

Alex Ferrari 43:09
in the end. Right, exactly. And then and then the movie finally make its money back. No, okay. Okay, fair enough. It. It has not okay. And that's it. It's just it was the bad timing. But yeah, so let me I was Yeah. So let me ask you a question. How was it? How was it working with Marty McFly? His mom.

Brant Sersen 43:31
Lee Thompson was fantastic. Now she was great. And, you know, that was you know, I learned a lot actually from her. Obviously, you know, she's been on a million sets. You know, she was in one of my favorite movies of all time Red Dawn. The original you know, Howard the Duck, you know, she was sharing the craziest stories about stuff but yeah, she was like a real pro. And, like, Alright, kids, get back here. We're gonna do another take, like, you know, he

Alex Ferrari 43:57
was a she was Mama. She was mama hand. Oh, she was

Brant Sersen 44:01
my mom to set for sure. But she was you know, she was amazing. And she was like, really such a hard worker. And, you know, it was a great collaboration with her.

Alex Ferrari 44:11
Sure. Awesome. So then you go from splinter heads, which was a rough experience for you creatively. And then you go to you go back to your micro budget roots with sanctorum and I remember when you called me about saying to me like yeah, I'm just gonna go off and do this horror movie and I'm like, you know, okay, I'm interested to see how it goes. So tell me a little bit about how that guy did you go back to the whole model of blackballed in the sense but just did with the horror movies.

Brant Sersen 44:39
Sorta. So yeah, so the sanatorium was kind of like a reaction to splinter heads. I was really I guess, in the dumps after splinter heads. Like I worked so hard in that movie, and I, you know, like what's up on the screen was not like my vision and was like, really depressing. And I was just thinking, if this is The way it's gonna be like, I don't want to do this, I don't want to do this anymore. And so like I went through like, there was like a little moment there where I remember I I just didn't know what I was gonna do like, what am I gonna do with my life right now because I don't like this and my director of photography on splinter heads was this guy named Michael Simmons, and Michael Simmons after splinter heads, I think basically went on and shot Paranormal Activity too. And it was after coming off a paranormal to, you know, we became good friends. He said, Brent, we should do a horror movie. And I was working with Chris Chris Gethard on the site comedy horror thing. We were like, kind of writing something. And, and, you know, I was I was thinking about it. And I'm like, you know, that would be fun. You know, I think I've never really played in that genre before. But, you know, my comedy stems from, like, practical jokes, like, practical jokes are what make me laugh the most. And, you know, I don't know, I just saw some sort of parallel with like horror and practical jokes. And like, Can I trick the audience? Can I scare them? Because I love scaring people like, and I have stupid videos of me scaring people. I have, like a whole, like, you know, right, next mixtape of that stuff, but um, I just thought, you know, yeah, I want to try this. So you know, Chris Gethard got some other gig. And I took this idea that I that we were working on, which was I took my part of it back, basically. And I teamed up with Simmons, Mike Simmons, and he said, Okay, if we're gonna do this, though, we have to do it for like, $5,000 and I'm like, You're crazy. And he's like, No, no, we got to do something as cheap as possible. So I said, perfect. You know, that's, I'm comfortable doing that. Let's do this. So, you know, I had the story all together, already put together and I went out I basically follow the blueprint of how I put together blackballed. I, I visited the same UCB theatre that you know, I spent a lot of time at I, I, I wanted to cast people that knew each other outside of comedy, you know, just they were friends I wanted you know, I wanted to get that chemistry right. So I put that movie together. We shot it for a little more than $5,000 but not much more. And we just went to one location and we shot this movie in the dead of winter.

Yeah, I saw that I saw that I saw that I saw the trailer. But wait. So how did you get that locations? Awesome. How did you get that location because that's basically your money.

Well, the one thing that everyone really needs to do in this business is relationships and keep relationships and the good thing is I I guess I'm good at that like I become friends with most people that I work with from if they were pa to location scout to a casting person, I always treat everyone with the most respect I admire what every position on every set does. And you know, I you know, because I when I was I piayed for a very short time and I was treated like like I hated the way I felt being a PA how some of these production managers were treating me and I said from that I would never treat anyone like that I would never let anyone treat anyone like that on my sets if I could control that. So you know, I think because of because of that, like you know, I've just fostered these relationships over the years with key people in different departments. So you know, when we needed a abandoned hospital I called the location scout that I knew from splitter heads and I was like Hey Tom, you know this is I'm doing this little tiny movie you know, I'm looking at this thing and he's like, and he was like Yeah, man, let me let me do this with you I'm down let's do it. You know, and it was easy as that and you know, we drove around all around all the different boroughs in New York City and outside of the city until we found this one place just just about 45 minutes north of New York City. And yeah, that's that was our location

Alex Ferrari 49:01
and I have to ask like, did they charge you because I know when I did broken that you know and I did broken that whole my whole movie was based around this one hospital which was not an abandoned hospital was an actually functioning tuberculosis hospital on the floors three four and five but floors to one and the basement were abandoned and that's why I got that cool look and and they originally were going to charge me like 500 bucks, but at the end of the whole week and a half that I was there, they were just like No, just don't pay us it's fine. So I added that $5,000 budget I'm just trying to break it down like what was the cost anything? A little bit You don't have to say numbers, but just the the cost?

Brant Sersen 49:41
Yeah, no, no, no, that that it costs Yeah, it costs something. It costs. I think same thing. 500 bucks. I think it was like, I mean, it's always great when you go you go to a place where films are not shot. You know, people like they love it. They love the excitement. So there were these There are all these abandoned buildings there, there are over 50 abandoned buildings on this property. And three of them were like in use for different reasons. And there was like, you know, someone from the town had their offices there and, and this woman's like, yeah, you can do it. This will be fun. Oh, give me something to do. You know if you guys are here, right? Oh, you know, she's like, I don't know, how long are you going to be here? We're like, three weeks. She's like, okay, 500 bucks sound good. We're like, deal, you know, because we were looking at places that wanted to charge us $10,000 a day of course, which was you know, closer to the city. So we had full rein of they gave us well, there were three safe buildings that didn't have a specialist in them that were going but we had full rein. Yeah, and you know, yeah, that's how that happened.

That's a pretty creepy movie. I mean, did you guys get creeped out in that movie in that and that's it?

Yeah, you know look, we were there. We were three weeks we were we spent most nights in there you know, Ghost Adventures. The ghost hunting show actually did an episode in one of the buildings that we used like you know, six months after we shot and they picked up some pretty crazy stuff during that show. Like Yeah, lots of a lot of craziness. A lot of crazy stuff. So yeah, who knows? You know, we definitely heard some things but like, I think you know, I don't know.

Alex Ferrari 51:21
Did you crazy? Did you jump but yeah, did you jump genres? Because from comedy to horror to kind of prove that you can kind of do that and not pigeonhole yourself into comedy?

Brant Sersen 51:34
No, you know, like there's only so much you could do with the camera with comedy. Yeah, because I did some commercials and stuff to sorry like in between films and stuff. Other comedy stuff you know, I just found like I was just you put a cat you set up your your wide or medium your close and you're kind of just providing a stage you know, for your comedians to perform on and I want to explore with something more visual because when I first got into the business I wanted to do music videos and commercials like I wanted to follow in the footsteps of Fincher and spike Jones and I felt like the stuff that I was doing I wasn't allowed to do that stuff like you don't really see any you don't see me stylized comedies you know rarely see many of them you know you rarely do and i don't know i you know i i never want to just be the comedy guy I don't know how I fell into comedy honestly. But um but I want to explore other genres and you know, and I'm not the biggest like I don't like blood and guts you know, I'll pass out with that stuff you know, but like I love scaring people and I felt like I don't know I just saw a parallel between you know, when you're doing you're setting up a scene to do a scare it was very similar to how you were setting up a joke. I don't know I just found something that was that felt familiar, but felt very different. And shooting Santorum, you know, it was found footage, you know, we you know, we shot this thing. You know, honestly, before the wave of found footage, movies, like, filled, you know, your Netflix queue, we it just took us a while to finish the movie, because everyone was working for free. So my editor was working for free. Everyone had points and that's how we did it. But his schedule was nuts. So it took us almost two years to finish that movie. And in that within that two years, like a billion found footage movies came out. And you know, and you'll see some criticism of my movie like, Oh, this is grave encounters, you know, like, oh, they're copying grave encounters. And I want to just be like, yeah, buddy, we shot this way before grave encounters. We just couldn't get it out, and, and also Lionsgate and ultimately bought the film we had, for whatever reason, we had a little bidding war, between Lionsgate and this other company, and Lionsgate got it and but then they they held on to it for like a year or so. And then we watched more of the same site type of movie come out and it's like, oh my god released the frickin movie already. You know? And then they finally did. And you know, it seems to get positive reviews. But I'll tell you what, Alex, that was like the best thing that ever happened to me because like it like I'm back now. You know, like that movie brought me back.

Alex Ferrari 54:07
No, I did. I actually just saw an interview the other day with the Guillermo del Toro. And he was talking about, it's funny that I've seen, I see a kind of a pattern with filmmakers, that they'll have their first movie that they do, which they have complete control of. It's awesome that people go crazy for it and they'd love it. And then they get offered a bigger movie, which they have a horrible time on because they have no control of and with Guillermo del Toro, it was mimic. mimic was the first studio movie he did after Kronos and Harvey Weinstein just beat the hell out of them. To the point where he almost like after after mimic, he was like you, he's like, I don't want to know how am I going to do that he was completely destroyed. And he realized that he needed to go back to what he knew. So he did Devil's backbone. But the funny thing is he was offered blade to before devils black bone. And he literally said no to new line. He said, Look, if you want me, you'll wait for me because he said that he had to get his creative juices back. Like to get as an artist as a human being he was destroyed his soul. He said, his artistic soul had been destroyed through the process of mimic. And I know a lot of that was happening happened to you now with splinter head. So yeah, sanctorum was kind of like the that kind of response to that. And then his was devil, but Devil's backbone. And then after Devil's backbone, he went right into blade two, but that at that point he got He's like, I would have never been able to make blade to like without that. So which brings us into your next project. Can you tell us a little bit about your latest project you're working on?

Brant Sersen 55:49
Yeah, I could tell you a little bit. Yes. So it only took 20 years. But I got my first I guess they call it open directing assignment. I was a, I know, after doing Santorum, I got new agents and a new manager. And there's been like a little shift in focus for what I like what I want to do and what they want to see me do. I was presented this one project who was looking for they were looking for a writer slash director. And, you know, I went up against a bunch of dudes, a bunch of other directors, and I guess I, you know, they liked my ideas. And I went through, you know, three rounds of basically pitching, interviewing, wooing, trying to convince them that my ideas are great. I got the phone call, you know, it was like, it was kind of like an amazing moment. Actually, I was like, just got home and I walked in the door, I see this Beverly Hills phone number, and I pick it up, and that's the producers. And they're like, hey, Brent, we we'd love for you to come aboard and direct this movie. And it was like, Oh, my God, like, you know, because I really liked the project. The people involved are incredible. And but yeah, an amazing moment. So yeah, it's a it's a it's a, it's a horror film. It's sort of in the vein of I guess you could call it a project x meets paranormal activity. And, you know, we're actually we're casting now, and we're gonna probably go into pre production, and then a few weeks and

then this is us. This is kind of it's a it's not a studio film, but it's a fairly large budget film.

It's a fair Yeah, this will be my biggest budget film ever. And I have some pretty big players. I could just tell you two of my executive producers are Michael Lin and Bob Shea. And the bob Shea, the bob Shea so yeah, they're they they did this little franchise called Lord of the Rings. I don't know if you're but yeah,

for everybody who doesn't know who Bob Shea is Google him. But he basically used to run New Line Cinema,

Bob's and they both did and but those guys they've produced 500 something movies together. And yeah, I think right before they sold new line, Lord of the Rings was their last film. So the way to go out a nice way to go out so now they've started this new company called unique pictures, and they're in the old new line offices. And this will be one of their first movies that they make under this banner. So yeah, pretty amazing.

That's what these guys so your it took you 20 years to be an overnight success is what you're telling me?

Oh, total overnight success. lesson is don't ever, ever give up. Don't ever give up. If you're passionate about filmmaking, just keep doing it. Don't ever ever stop. You're gonna, like, be depressed, you're gonna go through so many emotional stages, but you just got to keep pushing forward. And you know, and know that no one is ever going to help you, the only person that will help you is yourself. And you know, really like stick to your gut and like, Listen to your gut. And, you know, if you don't like an actor for a role, just say no. I wish I said no, you know, but I had to say yes, but I wish I said no, you know,

Alex Ferrari 58:58
And don't be afraid to say no, it's a lot of a lot of filmmakers who when they are giving an opportunity, they they just kind of become Yes Men, because they don't want to lose their opportunity to be in a movie set or to direct, you know, to direct the feature or anything like that. And a lot of times, they just will keep saying yes, because that's it. But the thing is that the directors who make it are the ones who have a vision, who are the ones who do have a strong personality. Like the Guillermo del Toro's of the world and the David Fincher of the world and those guys that just say, no, this is not the way it's supposed to be. And I think you learned that the hard way.

Brant Sersen 59:32
I learned the hard way. I wish I said no. A lot more times during spinnerets it probably wouldn't I would have been more satisfied with the filming. But yeah,

Alex Ferrari 59:44
So last question. This is a very difficult question I asked all of my my guests. What is your top three films of all time?

Brant Sersen 59:54
Oh, God.

Alex Ferrari 59:57
Choose no no specific order. Just go ahead.

Brant Sersen 1:00:00
too I could tell you two off the bat there's a movie Lehane there's a movie once were warriors

Alex Ferrari 1:00:07
Oh yeah once warriors it's good

Brant Sersen 1:00:11
And man the third one it's a tough one man I know it's like do you say like I don't know Ummm..

Alex Ferrari 1:00:17
Just pick one that tickles your fancy man that's it's not about you know you're not getting an award after this dont worry

Brant Sersen 1:00:25
Not like sound film snobby or anything there's just one documentary that really like influenced me a lot It was American movie.

Alex Ferrari 1:00:32
Oh, I remember American movie Yeah, that makes a lot of sense after seeing a black wall than an American movie

Brant Sersen 1:00:38
Yeah that was that was yeah that was that was like a though I you know it's kind of funny now after saying those those three movies were like big game changers for me they really changed the way that I looked at cinema. And you know, I Pulp Fiction sort of took over the spotlight of once were warriors when it came out but when I was down in Miami we got a free pass to see this movie and I went to see it and I sat there with my mouth open the whole time like yeah, New Zealand it's

Alex Ferrari 1:01:04
A New Zealand film

Brant Sersen 1:01:05
Yeah incredible you know the hain was another one that was just incredible and American movie was Yeah, that those three movies sort of like shaped me That's weird. Yeah, just Thanks Alex. This is a therapy just like yeah, just figure some stuff.

Alex Ferrari 1:01:20
So any other final words of advice to tell young or just a new independent filmmakers trying to get get their stuff off the ground?

Brant Sersen 1:01:29
Yeah, you know don't like like I said don't give up but like you got to you. Relationships are key in this business and if you don't have the relationships it's gonna be hard to do to get far because he can't do it all by herself. Now it's such a collaborative art you know, field that you know just foster those relationships keep them and and just don't ever you know, give up on you know, your dream or your idea and, and say no, every once in a while.

Alex Ferrari 1:02:00
Brant man, thanks so much for taking the time to talk to the indie film tribe by indie film hustle tribe. I really appreciate it was great catching up with you, man.

Brant Sersen 1:02:09
Thanks, Alex.

Alex Ferrari 1:02:10
It's always nice to hear other filmmakers journeys to kind of see what other people are going through so you don't feel so alone. In this crazy journey of being an artist and a filmmaker and especially when you're hearing it from an old friend. It was wonderful talking to Brent and I wish him nothing but the best and if you can definitely check out in the show notes. The trailer for Bobby Dukes are about blackballed the bobby Duke story as well as splinter heads and Centurion and you could check out the show notes at indiefilmhustle.com/035. And don't forget to head over to filmmakingpodcast.com to leave us an honest review. It really helps to show out a lot. Thank you guys so much for listening. I hope you guys got a bunch of information out of that at least got inspired to go off and tell your own story. So keep that also going keep that dream alive. And I'll talk to you soon.

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IFH 031: Linda Seger – How to Make a Good Script Great

Linda Seger is a legend when it comes to screenwriting coaching and script consultant. She’s been coaching for over 30 years and pretty much invented the job title. After reading her best-selling book, “Making A Good Script Great” I had to have her on the show.

She’s  best known for her method of analyzing movie scripts, which she originally developed as her graduate school dissertation on “What Makes a Great Script.” She founded the script consulting industry, becoming the first entrepreneur who saw script consulting as a business, rather than an offshoot of seminars or books.

Linda Seger has consulted on over 2000 screenplays and over 100 produced films and television shows including Universal SoldierThe Neverending Story IILutherThe Bridge (miniseries,), etc.

“When I arrived I had an idea. Three days later the idea had become a complete and rich outline. Linda’s warmth, guidance and insight helped me structure my story and discover the layers that made it come alive.”  Sergio Umansky

Her clients include Oscar® winning writer and director Peter Jackson, Sony Pictures, and Ray Bradbury. Unlike other screenwriting gurus, Linda Seger is not a screenwriter but has focused exclusively on consulting and teaching.

Linda Seger has written 13 books, 9 of them on screenwriting, including the best-selling Making a Good Script GreatCreating Unforgettable Characters, and Writing Subtext(FREE AUDIOBOOK VERSIONS HERE)

Ron Howard has endorsed Making a Good Script Great, saying he uses the book when making all of his movies beginning with Apollo 13

Not a bad recommendation. Take a listen to this master class on screenwriting with Linda Seger and get ready to take notes!

Right-click here to download the MP3

Alex Ferrari 0:02
So today, guys, we have a great guest, Linda Seger. She is the grand mama of the scrim script, consulting script teaching, being a screenplay teacher, she was the one doing it before anybody else was doing it. She's been doing this for about 30 years. And she wrote an amazing book called making a good script great. She has consulted on over 2000 screenplays over her career and over 100 produced films and television shows. Her client lists include Oscar winning Writer Director, Peter Jackson, Sony Pictures, and Ray Bradbury, just to name a few. And even Ron Howard has endorsed her book, saying that he uses it on every single one of his projects, and started doing so ever since Apollo 13. That's a pretty good endorsement. So without further ado, here is Linda Seger. Linda thank you again so much for coming on indie film, hustle, we really appreciate you taking the time to talk to the tribe.

Linda Seger 1:41
I'm happy to do that.

So for for those of you for those of in the audience who aren't familiar with your work, can you tell us a little bit about your history and what you do.

I am a script consultant and I was actually the first script consultant I made up the name I made up the job in 1981. I've worked on over 2000 projects from since then. Then I started writing books, I have 13 books out and nine of them are in screenwriting, and I do seminars on screenwriting around the world. So I've been to I believe, 34 countries now on six continents. And I usually do those one to three day seminars but occasionally longer. I'm going to Norway in November for five days and do a seminar in Oslo fun so so they're kind of exciting. It's it's all related around screenwriting.

Fantastic. So since you were one of the first people if you were actually the first person to do this, can you explain to me what in your opinion what the craft of screenwriting is, as you see it?

Well, the craft of screenwriting has to do with understanding the structure of a story, and being able to create beginning middles and ends. It's an understanding that a story has a plot line that has direction, and it has subplot lines that have dimension and that feed in and intersect and integrate with that plotline. So for instance, if you were doing a crime story, the plot line or the directional story is I gotta solve the crime. But the detective has a sweetheart, and maybe a relationship with a parent and maybe problems with the boss. And there's other these relational dimensional aspects. So the writer has to balance these and know how to structure them, then every movie, no matter what genre, there is something that this movie is about an idea we might say it's about the human condition and who we are and what our identity is. And so the writer has to know how to integrate the theme. Then of course, there are characters you have your major and your supporting and your minor. And the writer needs to know how to give dimension to a character, but also direction. So if the detective is solving the crime, they got to keep on that narrative track and keep solving the crime and not just decide to take a little vacation. And then then drama. You know, movies are cinematic. So they have to understand how do you create images? How do you make those images cinematic, visually exciting, original, unique. So I always say that screenwriting is an art craft and it takes creativity. And the art side is mainly that voice of the screenwriter, what is that, that you are that is special that's unique and that you give voice through the genre you choose through the kind of characters you Decide to portray through the stories you tell. So you're always working on all three of these aspects to learn the craft to learn how to be a better artist.

And so what since you've been teaching for so long, and what In your opinion, what is what can really be taught and what can't be taught and I think a lot of people have this assumption that they go to someone like you and they'd like you're gonna write, you're gonna help them write the great, you know, the great American screenplay, if you will, or the Oscar winning screenplay. I want people to understand what what can actually be taught and what needs to come from the actual writer themselves.

The craft can be taught, you can actually learn how to structure a story. And it will immediately improve the script. The artists something you keep having to hone and learn and to have the courage to show your voice because a lot of times people say, Well, I'm going to write a script, kind of like that last big hit. This them, it's it's not really who they are. And so you have to find what that voice is, and have the confidence to keep letting it get out there. But all these things are crap. I had an experienced which clarify this for me. Many years ago, and executive from a production company said to me, Linda, we finally figured out what you do as a script consultant. She said, we had a series of scripts come in, and they were so beautifully crafted at such a high professional level. But the artistic side and the originality was not at that same level, and we couldn't figure it out. We then discovered they had all come to you, as a script consultant. And we understood what you did that I said, I can only bring the craft, I can bring the craft up to a very high professional level as a consultant. And people can do that reading my books, or reading any books on screenwriting, go into classes, but the art has to then be raised up and said, I can't make the art get up to that professional level. But I can encourage and nurture the art. In many times learning the craft helps nurturing the art

Alex Ferrari 7:20
Very much like I don't know if there's a good analogy or not like a chef you can you can teach someone how to scramble eggs, but too, and anyone could scramble eggs, but at a certain point is that artistic aspect me I'm sure you've had some amazing scrambled eggs in your life. And probably some bad scrambled eggs in your life. And it's similar. It's like the person who, who understands that craft and, and really gets it and then also throws in themselves into it. As an artist. That's when magic happens.

Linda Seger 7:48
And there's so many different parts to that crap. I having worked on so many scripts, and before that I was a drama teacher. I taught theater at colleges, universities, I directed plays. And then when I entered the film industry, I took a series of classes, most of them through UCLA extension, just to change my mind. So I started to see scripts from the viewpoint of film, not theatre. And we could say film and television. And over these 30 plus years, one learns a great deal. So as the years have developed, and I worked on more and more scripts, I look more at things like scene transitions. How does that writer move from one scene to the next? Are they overusing flashbacks? Are they overusing voiceovers? Or do they need more voiceovers? Do have they not set up their style? How do they set up their genre? And so I'm always learning. And of course, when, whether they come to me with the class or come to me with the script, we're all in a sense, I have continued to learn about the craft and the art of screenwriting all these years. And it's a lot easier Of course, for me to do my work I have a lot more to draw on. But there's so much to the art and craft of screenwriting. Some people think it just flows the same know, the best writers, they ride and they rewrite and they hone their craft and they become more confident in their art. It's a continual process. And it isn't that it just rolls off of you. And suddenly you have an Academy Award winner.

Alex Ferrari 9:46
Right? There's, there's so many people who just watch a movie and go, Oh, I can do that. I can write a script that's easy. It's similar. Like I just listened to Mozart Symphony. I'm gonna write this if it's the same concept like you can Just because you you can you can consume it and enjoy it doesn't mean that you can do it right off the bat. It takes years and years and years of work to do. Now, what are some of the biggest mistakes you've seen screenwriters make over the years beginning screenwriters?

Linda Seger 10:12
Well, when I first started, most of the mistakes were structural, that they didn't get their story going, they didn't get it focus. Sometimes the first turning point was actually at the midpoint and they just did not have that clear sense of beginning middles meant, as the years have gone on, I have found that even the beginning, screenwriters are at a higher level, because they have usually read books and maybe taken a seminar or two, before perhaps they come to me with their scripts. So one of the problems is always originality. Yet, how do you have How are you able to be unique and different, and learn to put that out there. Sometimes it's a problem of development, that the writer is not developing the characters developing the conflict, developing the storyline, they're just sort of doing a lot of things, but it's not really happening there on the page. So I think development is a huge, you know, is a huge thing as well.

Alex Ferrari 11:30
Now what, um, over the years, I was gonna ask you, um, can you explain to people what a studio reader it does, because I know a lot of people who really don't understand exactly what the reader doesn't, and what their point is,

Linda Seger 11:45
Right! a reader who is sometimes called a story analyst, and I did that for several years, when I first entered the business. They are the people that read the scripts, and they might be handed him scripts a week. And they go home, they read the script, they write a synopsis, usually a page or two, then they write a paragraph or two that says, I recommend this or I don't recommend it for the following reasons. So let me just give you a couple for instances. I was the reader on the body guard. And remember that the

Alex Ferrari 12:24
The original, the original bodyguard,

Linda Seger 12:26
Yes with Kevin Costner,

Alex Ferrari 12:28
But that was originally with Steve McQueen. Right? It was an older script, if I'm not mistaken.

Linda Seger 12:32
Oh, I don't know about that. It was Lawrence Kasdan.

Alex Ferrari 12:37
Right. Oh, yeah. Okay, go ahead.

Linda Seger 12:39
Yeah. And this is the one that was made with Whitney who, of course, of course, when I read it, it was about a feminist comedian. And I recommended that, but because I said, I think it's very commercial. I think it's, you know, quite a good script, but it's got a big story hole in the middle of it. So in a rewrite, this has to be addressed. The person I read it read for at that time, was Jane Fonda's company, okay. And that their executive says, Oh, we think this script has problems. And I said, That's what I said. And it was I was reading is a tryout for an ongoing job with the company and they didn't hire me. They just decided they didn't think that script was that good. Well, then the script got made. Huge, huge moneymaker huge theater piece, I felt somewhat vindicated. Sure. And so my job, in a sense, was in that one paragraph to be able to say, this is what is good about the script. This is where the problem is in a rewrite, fix the problem. But they did. I was also the reader for the Christmas story. Great movie that plays. And there were two of us who were readers that EMI films, and we just thought it was fabulous. The two of us talked about it before we went into the meeting with the vice president. And we both agreed, it was just terrific. We went into the meeting, and he was lukewarm. And we pushed up that. So a story analyst or reader is not a decision maker. And they're really not there with the authority to solve problems. They can just point the way. They're really there to do the synopsis that somebody can read this, who's the next person up the totem pole and can say, Oh, yes, this sounds good. Or no, this reader has turned it down. We're not even going to bother. It doesn't have to be read by anyone else. So

Alex Ferrari 14:47
They're basically a gatekeeper.

Linda Seger 14:49
Yes. And the authority that they have is that when i when i would be a reader if I highly recommended something Somebody else had to read it. And if I turned it down, probably it would never get read again. So that's the only authority they have. And it's a different job than the script consultant whose job is to analyze in a self assess, and help solve the problems in the script.

Alex Ferrari 15:19
Right, but they're pretty powerful gatekeepers because if they don't let you through the door you're not going to get any farther they might not have the power to make the movie but

Linda Seger 15:27
yes, they already go through the door and one when I read for HBO films many years ago one of the things I would try to do is to follow what happened to the script that I recommended because of the next person disagreed with me and passed on it that really said I had not made a good decision and most the time that script went up at least two levels above me that said I was sorting them out and most as a reader I would say I recommended one out of 25 but I knew another professional reader who said hers was maybe one out of 75 she was a great reader but somebody else said to me that's that's being a little bit too much of a filter that right you're not letting some stuff in Yeah, because you might be missing some things that are going to be terrific with the rewrite like like

Alex Ferrari 16:26
the body guard. Yes. So, there is some unspoken rules in regards to how you present a screenplay to be seen by a reader is a general statement or by to be read by a producer or something like that. Things like formatting obviously. I know the the guy came in with the word the little gold tassel things on the side of a screenplay Please forgive me. Oh gold castle things do you know the things that go into the the things that hold the script together when you handed it.

Linda Seger 17:00
Page spreads but yes,

Alex Ferrari 17:01
yeah, there's like unspoken rules of like, if you put three in there not gonna

Linda Seger 17:06
remove the Brad's first thing I said don't even send me the Brad's it just gets thrown away. But yes, that is the correct and you have a title page. That's your name all your contact information on there and usually have like a colored you know, front and back. And the prescript is generally going to be less than 120 pages. And many times somewhere 95 105 that is very workable, and certain margins. Most people will use final draft or screenwriting formatting program to make it look in the correct font, all that so and then new hope it's a it's what's called a page turner. Read it, they keep turning the pages. Dialogue tends to be short, 123 lines and then the next person has their dialogue. And description tends to be fairly short and concise. There is a saying with readers, you want to see a lot of white,

Alex Ferrari 18:10
right, I've heard that I've heard that

Linda Seger 18:12
Don't have a big black dialogue don't have three paragraphs of description

Alex Ferrari 18:16
Unless it has Quinn Tarantino's name on it.

Linda Seger 18:17
Yes. whatever they want. Exactly. Good idea for people getting into screenwriting, to read scripts in your genre. So if you're a romantic comedy writer, read and study the Harry Met Sally or, you know, these I tootsies, probably my favorite. Do you love that one? Those? Were the proposal. I mean, whatever it is that you that has done well, maybe even a company that's been up for some awards, read them, watch the movies, see the similarity between the two, read early drafts if you can. And if you can read the shooting draft.

Alex Ferrari 19:02
Now let me let me ask you a question with you. You said a movie like Tootsie. And this leads to another bigger larger question. Do you think a film like Tootsie would even be made in today's Hollywood system?

Linda Seger 19:12
I would certainly hope so.

Alex Ferrari 19:14
I would I would too. It's an amazing script. It's a great but in in the world that we're living in with you know, every other movies a superhero movie or a now new Star Wars movie or, or anything that's already been based on something in the past. Do you see even Hollywood being open to like I rarely ever see originality coming out of Hollywood as much anymore?

Linda Seger 19:35
Yeah, what happens is they get into the sequels and they get into it was good last year, and they have become as I understand it, more and more closed to new writers. So what they do is, they come up, they want to do an adaptation or whatever. They go through their Academy Award list, right? And a lot of times and Things get rewritten that the difficulty, particularly with studios, studios feel they always have to bring in another writer, no matter how good the script is. And I've been working with the script that I've been that actually, I've been sort of helping set it up. Because I happen to know, some producers, I thought who would be interested who are. And they were saying, Let's go to the studio, I said, don't go to a studio, they're going to take this beautiful writer off of it, we're going to put on another writer who's not right for the shannara, then that writers not going to work. And I said, it is going to be in development health for the next three or four or forever years, it would be much better let the studio come in when you have the picture made. And I think that's what they are going to do with this. So one of my favorite scripts I've ever worked on how to 2500 scripts, probably the best script. It has been in development hell at a studio for three years now, you know, and it was, there was I thought it was ready to shoot, you know, now, things do go through rewrites, you get the director on board to get the producers on board. And so say well, okay, that's the process, no matter how good the script is, it is going to go through this process. But okay,

Alex Ferrari 21:24
Enough's enough.

Linda Seger 21:25
Yeah. But with a production company, the writer is more apt to be part of that process. And even sometimes, as a script consultant, I'm part of that process as well. So we we meet and we're a team and you're able to listen to what the producer says and say, I see what you want to do. Okay, here's where we could do it. And then I'm talking to the writer, we're all together, working it out together, rather than simply taking this script and handing it to somebody else.

Alex Ferrari 22:00
Now, can you explain the concept of on the nose dialogue, which I think is and cliche dialogue is, which is I think when some of the worst offenders in screenwriting today,

Linda Seger 22:10
Cliche dialogue, is those things we always hear? Which is yes. I can't tell you how many times as the someone says, Yes. It's, it's overused. And on the nose dialog is say, Oh, I see you're at this party. You're also eating shrimp like I see you. Right? We have so much common we both have gone for this trip. Are you attracted to me?

Alex Ferrari 22:41
like normal human being spotted speak,

Linda Seger 22:43
As opposed to the subtext is, you might have two people talking about the strip and saying, well, it's very, you know, it's very juicy, I love to say, and all of a sudden, you say this is really a love scene. One of the loveliest scenes to watch for subtext where it's not on the nose is in sideways, my mile sit down with a glass of wine, and she says, Why are you so into Pinot Noir? And he says, Hi, well, Pinot Noir, and he says, you know, it's so brilliant and, but it's subtle, and you have to coax it. And I think Myles is talking about himself ever seen. He's really saying to Maya, if you could only coax out my brilliance. Like what happens with Pinot Noir. It is so rich, and it's so wonderful. And right. When I show the scene in a class, I tell the class while you're watching the scene, keep in mind, they are not talking about wine, it's the love scene, they're talking about each other. And it's so cute because you suddenly start hearing the giggles. You get it get what's going on under the surface. So you're trying and one of my books is called writing subtext is called the subtitle is what lies beneath. And the whole idea of how do you get resonance. Just to give you another example, which is going to be used in the new edition of writing subtext is that if you're doing a movie, like the proposal, and somebody like Sandra Bullock with her handsome young assistant says, I'm preparing him for this important meeting. It's a that's on the nose. But if she were to say, I'm grooming him for this meeting, now you have another level of meaning going on, because of course, they are going to end up as bride and groom, right so that the writer keeps working with the better choice of words that has resonance or that has an underlying meaning without just saying it.

Alex Ferrari 24:55
Right, right now there's and there's also writers that actually make a living, just coming into The cleanup dialog for sub and adding subtext where there was a lot of on the note stuff.

Linda Seger 25:04
Yes, yes. And there the rewrite that meant the uncredited rewrite in many cases, and many times that person is given a very specific assignment. If you remember Romancing the Stone years ago was one of my friends triva Silverman, who was for many years, the executive story consultant on The Mary Tyler Moore Show. She was called in to make Joe more likable. So they said you don't like her. And so she started going out was her job to go through the script. She was a great comedy writer. And just to go through the script and say, What do I start adding? Course Joan became more likable with the cat and giving her the food when she finished her book to help celebrate. And this those little tidbits

Alex Ferrari 25:56
and adds a lot those little little little little things that you add to a character is is is massive over the course of of the storyline. Now can you can you paint a picture for me of what a working writer is in Hollywood today? Not the million dollar Shane blacks and Aaron Sorkin's of the world, but like the rest of the W ga cuz I think, because I think a lot of writers get into the screenplay game because they all think they're gonna win the lottery. Same reason why filmmakers want to make a movie because they think they're going to go to Sundance and make, you know, get get a win the award and Harvey Weinstein is going to write him a check for, you know, 5 million bucks, and the rest is history. And I think I want to kind of break that notion of the million dollar lottery ticket kind of writers, and what the rest, because there's a lot more at the bottom of the mountain than there is at the top. But there but there are working like people who make a living doing that. So what can you paint a picture of what an actual working writer is in Hollywood,there.

Linda Seger 26:52
First of all, a lot of writers who gain some kind of a reputation are called in either because let's say an independent producer, has option to book. And let's say for instance, they can't afford a Writers Guild writer, who might start at 65,000. And they're thinking I could afford 25,000 30,000, I can afford that bigger price. And so they option a book, maybe for very little money, depending. And now they're looking for a writer. Now what happens sometimes with inexperienced producers, they choose the wrong writer, they choose the person who's not writing in that genre, which is what, so they're writing a romantic comedy. And they say, well, this person is known for is really well known as a writer, let's get them and maybe their drama writer, action writer, but they need to find a writer. And so there are many experienced writers in the Hollywood or around the country, who are very good at what they've done. They've probably written five scripts, maybe they've had one movie made, maybe they've had something optioned. And they are hired to turn that book into a script, or somebody is written a script, and it needs a rewrite from somebody more experience. So the writer gets hired. Now they can get right hired by a production company, maybe a small one, because they can get hired by a studio if they're well known. But they are hired specifically to write it. Or those people who say, Well, I want to write my life story. I want to have a screenplay based on me, I've had this happen. A lot of money,

Alex Ferrari 28:45
Right! Those are always wonderful scripts, I'm sure.

Linda Seger 28:48
Yeah. And what happens though, is that the writer is in a bind, because this person who wants their life story told, doesn't know what a script is. And they're trying to satisfy that person, because that's the person paying them knowing that probably, it will either never get made, or it will get made low budget and never see the light of day or never get any place to get a release or anything. So what so writers, like there's lots and lots of experience people out there. love these writing jobs. Now sometimes they don't get these writing jobs in Hollywood. Just give you a few examples. I had a client who moved to Florida we had worked on an adorable script that took place in the south a very light, lovely charming romantic comedy. She couldn't get it made. She went over to England and she reset it in a village in England instead of maybe it was Alabama and she got it made over there. So so many times the writer has to be thinking about, I shouldn't go the Hollywood game, I don't think I'm going to get any place, right, or the writer director that does a movie, very low budget, gets it into film festivals and maybe gets a job out of that. I had a writer director that I worked with who did a film for $7,000. And I'll tell you, that film looked really good. And

Alex Ferrari 30:28
We'll be right back after a word from our sponsor. And now back to the show.

Linda Seger 30:38
It took place on a desert, it's called far from ascension, and I don't disclose anything I work on. But once the film is made, it's to everyone's advantage, right? It was the title of it, sure, and very limited sets. But sometimes people can get movies made for very little, or for 100,000, or for half a million. I know a Producer Director that I've worked on some scripts she's given to me, and I think I've recommended some and she's gotten them made. And she said, I'm very good at raising money for these, you know, small budget movies, and we get them into screenwriting festival, you know, various film festivals. And then she said, we get a release. in certain places. It's never going to be the release like a studio film. But they get made. And actually a movie I worked on with that she did is she said, we won the award for Best inspirational film, and we beat out Warner Brothers.

Alex Ferrari 31:44
That's always nice

Linda Seger 31:45
For the award is that that's pretty cool.

Alex Ferrari 31:48
No, is there a place where writers can actually you know, where would you suggest writers send their scripts to kind of get feedback because it's you know, it's tough to stuff to get a script, a screenplay or even read, but like festivals or contest or groups, what would you suggest?

Linda Seger 32:03
Yes, well, the first thing is don't ever send anything anyplace, without having other people having read it. Now there's different levels of readers, you certainly can start with people that you know, you probably know some writers, trade scripts with your friend, just make sure that you don't give your script to somebody who is negative, and is going to demoralize you. There are people that will demoralize a writer, and they won't write for years. And I know some of us, right, of course, writers. Sure. So that's the first level is dis people, you know, the second level, for very little money, you can have it read by a story analysts. And they're going to just do a couple pages of notes. And, you know, they'll give you some feedback. And that can be helpful to know how will a story analysts. Look at this. I know some people who are wonderful story analysts, so anyone ever wanted a recommendation or see ads all over me, that can be 50 or $100. For that, then the next level is the script consultant. And that's the people like me whose job it is to really analyze the script to look at the strengths, look at the weaknesses, figure out how to make the weaknesses become strengths. So very, and I have all sorts of levels of services from extremely detailed to one or two pages that really give writer a sense, this is what you have. Is this worth investing a lot of money in because maybe the story is not good enough anyway? Or you really have something here, right? No, no guarantees, and whether it will get made. Then Then, after you've gone through some steps to get professional feedback, entering screenwriting contests and see what happens that it would if you can get a one of the top three like a third place, second first winner, whatever. And there are loads of screenwriting contest. So you want to try to make something happen with that because if you get a first place now when you show that to a producer, you can say By the way, it won first place, like recently one of scripts script, I'd worked on one first place that the worldfest Houston Film Festival for screenwriting, and I mean that's worth a lot that's sure their full award to get so you want to have something that if you write to a production company, they have a reason to read your script.

Alex Ferrari 34:50
Anything anything that could give a little cachet to the script.

Linda Seger 34:52
Yes. And if you can add to say I've been writing for several years, I've written five scripts. This one, I think fits your company. By the way, it's it's also won the screenwriting awards and was chosen as something that can help make them want to read it.

Alex Ferrari 35:13
Now, you touched a little bit about this earlier about other markets besides Hollywood, which a lot of people always focus on Hollywood or just the American market. But there's so many emerging film markets around the world, you know, that are just embracing filmmaking, and just blowing up as far as the market is concerned. So how can screenwriters leverage those markets and helping them get their screenplays made?

Linda Seger 35:35
Well, the first thing is, if somebody is not from the United States, don't try to go to Hollywood go to your own country, you probably have a better chance. I have a client coming in. Next week from Mexico, he went to Columbia film school. He said, Every one of us who were from outside the United States have gotten films made since we graduated Columbia to 1215 years ago. He said not one of my us colleagues at Columbia film school have gotten filmmaking was that was the US market is really tough.

Alex Ferrari 36:11
Although they made they've made it in their own countries.

Linda Seger 36:14
Yes. And so right. And so when the US market is the toughest, so when people from Germany or England or wherever, say, Well, I want to get a film in Hollywood said don't even bother, try to get it made in your own market, because you have a better chance in that market. And then Hollywood will come after you. Because they've seen this film, and they think it's great. And well, let's get that you know, that writer. So now the other thing is somebody who is from the US can always go to another market. And say what, what are some markets where I actually could get my script into somebody and who's doing work or doing co productions at other markets. So Canada, for instance, or Germany, or England got it, if you've got some scenes in Germany, go to German producers. And if you've got scenes in England, goat England, producers, and this sad kind of bypass, or if you don't bypass the US market, go to a production company, not a studio, it's hard to get your script into a studio anyway. And maybe don't go to the biggest production company, don't start with Ron Howard's company, where you probably won't get it read anyway, or get in the door. Try to find what those smaller companies are. Look at the credits of movies that you love, and don't look for a universal production. Look for that fourth name down that those precursors, and of course, sometimes with smaller, you know, smaller producers are trying to find that writer who's just wonderful, but less expensive.

Alex Ferrari 38:05
Will you like, like, um, I don't mean to interrupt you, Reese Witherspoon, she actually created her own production company, and started taking in scripts. And she got some really great scripts out of that, out of that, and she also produced Gone Girl, she she actually got that she got the rights to Gone girl.

Linda Seger 38:25
And look for those actors. If you want to go after an actor look for the actors that have production companies, because you have a better chance with that. Then some other way. And then you know the thing with agents, people say, Well, can I get an agent or manager say, well, it'll take you years, you might do better, getting a deal. And then you can go to an agent, because you have proven something about yourself. It's really, really hard to get an agent. And it's very, very hard to get your agent as a new writer to work for you and make anything happen.

Alex Ferrari 39:02
Yeah, I know many writers in LA, that have that problem with their agents and managers. Oh, yeah. Cuz they just want to look, they're in the business to make money. And it's much easier to sell someone who has an Academy Award, or has a proven track record than to hustle, a new guy coming up? Yes. Now do you? do you suggest screenwriters, right screw or short films or short screenplays to see if they can get that produced in a way to build a track record up?

Linda Seger 39:30
Well, especially if they're directors themselves and want to do a short film short films have great opportunities at film festivals and short films can prove who you are. They show your ability. I work on quite a few. I say quite a few. I mean I work on short films. And one of the things I always look for is to find out something in that short film that makes the writer Director known. So don't just do another car chase, they can get Michael Mann to do the car chase, they don't mean to do something interesting, whether it's in the writing of it or the approach to it, so that you can start getting awards with the short film and someone looking at it says, oh, that directors that they're not only good at what they're doing, but wonderful script, you know, great job of directing. So again, you have something to show. And it doesn't have to be a 30 minute film. There's a lot of fabulous films of six minutes or 10 film. In fact, years ago, I worked on a short film, it was called there is no APR. And the two characters were named May and June. Nice, too. It was six minutes, it was two women on their way to Las Vegas, where one was going to give a quickie before us. And the the writer said, I want to do this little film, and then I'm going to do a feature. And she was sort of dismissing that little film and I say her name is Sherry Norris. And I said, Sherry, take that little six minute film very seriously. So she hired me as a script consultant, she hired a directing consultant, and the film one audience favorite award at the Elven a film festival. And she then went on to do an adorable little romantic comedy called duty dating. And she might have done a film since then. But it was interesting, the same everything you do you do with the same professionalism, as when you finally get the opportunity to do the feature, right. Don't ever dismiss anything.

Alex Ferrari 41:50
Now the structure of of a short screenplay, a short film screenplay must be obviously much different, in the same but much more condensed. So you have to get to those beats much faster, I would imagine, right?

Linda Seger 42:01
Yeah, I still structured in the 3x structure, clear beginning middle and, and even with this little, there is no APR. I looked very carefully at the structure. She had her turning point she had her development, she had our conflict. Everything was in there, but you only have six minutes to do it.

Alex Ferrari 42:22
So it's a much it's even a tougher chore chore than doing a 90 minute script. At that point.

Linda Seger 42:27
Well, I don't know if it's tougher, a different, you know, tough, and it is interesting to see how well many of these do I think every short film I've won I've worked on has won awards. And and sometimes I remember one, one writer early on many years ago said you were the only person who believed in this. And he said and that kept me going and I did my little short and it won these five awards. And now what a What a nice thing is to start to see and get some kind of success because you can write for years and years and years and not get any feedback that tells you Oh, you did a good job on that.

Alex Ferrari 43:14
Right. And that does help as a as an artist, you want that reinforcement? reassurance, if you will, like hey, I'm on the right track, I'm actually good at what I'm doing. Maybe I can keep I should keep trying to do this because it's a it's not a it's not a sprint, this is definitely a marathon

Linda Seger 43:32
Not to figure, it is going to take you years. So unless you love doing doing it unless you love the writing, don't even bother. No one is waiting for you. That is going to keep you going as you feel inside yourself passionate about what you're doing. And you are keep going through the learning curve.

Alex Ferrari 43:55
Yeah, absolutely not 111 thing i i've when I've been when I wanted to start studying screenplay writing and, and all the books and you obviously your your books are on the top of that list. The one book that really kind of, or the concept, I guess was Joseph Campbell's hero's journey, which that kind of changed the game for for storytelling in the last 3040. When did that come out? He when he released that?

Linda Seger 44:24
Oh, I know that it was in the early to mid 80s after Star Wars came out, which I think was more like 77 or sitting right? At seven. But when Star Wars came out, and Joe and George Lucas started to talk about how he had to use Joseph Campbell's theories. Then people started to look at Joseph Campbell. And then Christopher Vogel wrote the book called The writer right, which deals with the hero's journey and I did some parts in my making a good script. On the hero's journey in the first two editions, and I actually told Christopher, I said, you need to write a book on this. And if you don't in two years, I'm going to that's not the book I want to write. Right. Then once in a while, Chris, thanks me. He said, I really glad you pushed me because that book has been extremely well received and done extremely well.

Alex Ferrari 45:25
I've read that book. A lot of times. Yeah.

Linda Seger 45:27
Yeah. Like I do with doing seminars on that so one can get Joseph Campbell kind of put down into screenplay form by reading Chris's book.

Alex Ferrari 45:37
Right It kind of like yeah, cuz the Joseph Campbell's is more mythology. It's not focused specifically on filmmaking. While Chris Chris's book is that's what I loved about his, his book as well. Now, when they're when there's writing a screenplay, and then there's also marketing a screenplay and getting your voice out there as a screenwriter, do you have any tips on how you can get that script that they finally made out there until the world like, actually gets seen?

Linda Seger 46:04
Yes, well, that's, that's the golden ticket. That's a whole world in itself. But one thing people can do. They can go to conference screenwriting conferences that have pitch fest. One of the best is those the great American pitch Fest in Los Angeles, that's usually in June, it is put on by a woman from Canada in Calgary, a name signal now who is just fabulous, it is so well organized, she gets so many people there to receive pitches, hundreds and hundreds of people go. And so you have an opportunity to do that five minute pitch in front of people who actually have the ability to buy your your Scout, then story Expo in September has a pitch fest which is getting bigger and bigger. And it's the same thing. You go there you have your one sheet, plus you have your screenplay in your briefcase. And when they say I'm interested, you give them the one sheet in the next day, you send them the script, if they say they're willing to read it, get up there really quickly,

Alex Ferrari 47:13
Very quickly.

Linda Seger 47:15
And there's been a lot of successes with something like these pitch fest. There's one, I think there is one in Canada. And I would even suggest that some of the Americans go up to Canada and do that with Canadian producers. And again, you might have a better chance.

Alex Ferrari 47:36
Just less competition is less competent, and there is a cachet. Maybe not in Canada, but other parts of the world that like oh, this is a US I'm an American Screenwriter, a Hollywood screenwriter, it might have some more cachet might have more pull in marketing.

Linda Seger 47:51
Yes, yeah. There are some things where people put their Synopsys on wine. And you have to be kind of careful about that, because it's easier to steal. That. And I do know some people have done well with that. I think there are some of those sponsors of those kind of Synopsys that actually say they can get it into producers and giving in the executives and maybe the executive sort of thumb through there and just take a look to see if there's anything of interest. I don't know. Just overall when the senate decided they're probably quite low, but then everything is quite low.

Alex Ferrari 48:34
No, can you can you really briefly talk about loglines, which is something that a lot of people don't talk about, and the importance of them?

Linda Seger 48:41
Oh, yeah, log lines are that one line that immediately encapsulates your story. For instance, if I said a shark threatens a tourist town on a fourth of July weekend, yes, jaws

Alex Ferrari 48:56
I love et et was fantastic. No joke.

Linda Seger 49:02
And something withdraws as you listen, that log line, it has conflict on it. You use the word threatens, it has high stakes, it's the fourth of July weekend, which says this is the tourists dollars, as he says, and it's a sharp so it's the man against monster story in one line, you have so much information. And so a writer works and works on that log line because if you go to a pitch fast, you might want to have that log line to pull the person in immediately that you're pitching to. The other thing that you work on is what's called the elevator pitch, which is the 22nd pitch. So you get into an elevator and you press the 12th floor and you turn around as Steven Spielberg is standing behind you. That's when you go into your I have a script. Shark threatens

Alex Ferrari 49:57
Pride on pitch that story to him. I think he knows that

Linda Seger 50:00
That pitch to say, I had to say that because I just happened to have this opportunity. Yeah, let me see what that person says. And you, again, make it very, very concise. Michael Haig has written a book called, I think it's selling the selling your script in 60 seconds or something like that. It's about pitching and it's about treatments and, you know, these these log lines, and it's that whole idea, you have to be able to get that script very, very concise that somebody immediately gets, what's the genre? What's the stakes, what's the conflict, give me something about you know, my, maybe my main character might be in there. Give me lots of information.

Alex Ferrari 50:49
So um, I want to just to kind of close off our interview with two movies that I wanted you to kind of talk about a little bit and two of them were considered to the great, great screenplays ever written. But one, and they're very different from each other. One movie is Shawshank Redemption, which is considered probably one of the greatest films ever made, at least by IMDb standards. What makes that movie so ridiculously amazing. And from an F talk to every every scope of life, you know, for every everybody from you know, millionaires to you know, kids to me, like people love that movie. And it wasn't wasn't widely loved when it first came out, but it's grown and there's this thing about it. Can you kind of break that down? And then the other movie? story? Sure. I'll tell you about the other movie afterwards, which was you think about? And then I'll go to the Okay, and the other one is Pulp Fiction. Like how that that magic? what that is?

Linda Seger 51:54
The greatest movies of all time? I'm not sure I would

Alex Ferrari 51:57
Some of them. I didn't say most, but some of them

Linda Seger 51:59
Say they are both, you know, they're both very good. They're both excellent. And I say well, what is it about them? Shawshank? I think the the feeling for the characters. And their situation in their context is so strong. When you imagine with Morgan Freeman, he just pulls you into that story beautifully. Tim Robbins, and memorable scenes, one of the things to look for in a movie is what are the scenes you probably have not seen before the carry so much emotion so much feeling it because that's where you go into the art of the craft where Shawshank is based on Stephen King's story. Sure. When I think of Shawshank and I think of that scene where Tim Robbins goes into the room and locks the door and plays a piece of classical music, it's an opera, and he puts it on the intercom and it just floods the prism and everybody just as brought to a halt by the beauty to bring beauty in that and that oh my gosh, that feeling of that scene. So sometimes in movies when you analyze them you for instance, structurally, Shawshank I think the resolution is too long in that movie. And so from just a purely structural craft viewpoint, I think it could have been tighter. But from an artistic viewpoint, just a story that pulls you in and the twists and turns of the story. The fact that this guy kept getting his Rita Hayworth you could dig behind them and what it took him and themes of determination. So you can look to say it's a great story. It's great characters is acceptable roles that really bring great actors to the table. It's a theme that is expressed. And it has in that case, the twists and turns. Pulp Fiction is such an original piece. You have very little money to shoot it with low budget, lots of fascinating things that mean the guy has just shot the person and he starts quoting from the Bible. Oh my gosh, what is and the sure hand I think the thing with Quentin Tarantino. By the time he did Pulp Fiction, he knew what he was doing. He said he had spent 10 years doing a movie that couldn't even be released. It was so awful sure that he did Reservoir Dogs then he did Pulp Fiction. And I remember in that opening scene in the cafe, that when he stopped that he starts to cry Credit is belly dancing music I mean it happened years ago I I started surfing music, took belly dance to that sure killer piece of music starts the movie again in a totally different place at I totally trusted Quentin Tarantino knew what he was doing. He was not going to drop that same way we're going to come back to it. And to feel that sense of a writer director who knows what they're doing and has it sure and confident hand

Alex Ferrari 55:34
Right, that's a great analogy of that

Linda Seger 55:36
How he just interwove all of this

Alex Ferrari 55:40
And still hitting the beats still hitting that he hit. He hit that hero's journey, oddly enough within that structure

Linda Seger 55:49
Say and he also I analyzed Pulp Fiction in terms of its structure and it's beautifully structured. I think right at the midpoint is the story of the watch, which acts as kind of a fulcrum for the first half and the second half does and the interweaving is really fascinating because he'll drop something for a while but then you know he's going to come back to it

Alex Ferrari 56:16
you know the funny the funny I'll tell you real quick funny story about the pulp fiction is I was listening to an interview with Robert Rodriguez and he was talking about he was he was you know, they're best friends and they've been and they were doing the movie at the time. And just like George Lucas had at screening of Star Wars for you know, the Paloma and Coppola and all that and everyone said oh poor George poor poor George he just yeah well maybe next one George Spielberg was the only one that kind of like you might have something here. Clinton did the same similar thing with with Pulp Fiction he brought in all his his his friends which for filmmakers and writers and stuff and Robert was the only one that wasn't there he was off shooting somewhere but after the screening he talked to some people and one of the one of the directors who we remain nameless because no one knows who it is because quitting won't say who it is he's like you know I'm gonna have a stern talking to about with with Quintin about this I mean he needs to learn how to make a movie I mean this is not right what he's done I think he's gone off course and then he was going to make that phone call but then quitting was over in France with a can so after he won the Palme d'Or is free calls him up it goes I was gonna give you a stern talking to but what the hell do I know?

Linda Seger 57:32
Well in Pulp Fiction has what I call the loop structure is that you loop it back and Quintin who quotes some somebody else says a story has a beginning middle of end but not necessarily in that order correct and in my book advanced screenwriting I talk about different non traditional structures and use Pulp Fiction as the example of loop and just an unusual structure but he knew what he was doing

Alex Ferrari 58:04
That confident hand is is something that that I it's a great it's a great description of the of Quentin Tarantino was a filmmaker he he's gonna go down his route no matter what what you think about it but he knows he's going to take you in this journey is kind of like when I saw Birdman last year and and I was like Oh, I forgot what a real directors

Linda Seger 58:26
Yes, somebody knows what they're doing and they This is not their first rodeo right just like took you through this first time they have done this

Alex Ferrari 58:35
And it's so I just still remember watching Birdman and going this is what a director's like you like you watch it when you watch a Scorsese movie or one of the you know the big but I hadn't seen a movie so original and it completely and he took you on that journey and you trusted him the entire time and it was it was a one and I'm so glad I won the Oscar It was like such an odd choice for you know for the for the academy but I thought it was a wonderful choice. So last question, my dear is the toughest question of the mall. So prepare yourself. I asked this of all of my all of my guests. What are your top three films of all time?

Linda Seger 59:11
Oh, okay. The best

Alex Ferrari 59:14
In your opinion.

Linda Seger 59:15
There's so many but let me just mention a couple I particularly find is gems. One is always Amadeus.

Alex Ferrari 59:24
Yeah, you're not I just had someone say Amadeus is a wonderful

Linda Seger 59:28
Big diamond was a really big one. You know, like Gone with the Wind. Those are the big diamonds. You know, if you say the top three films, I wouldn't know how to answer that. I could answer it in terms of movies that I am incredibly fond of. Yeah, no rules. No rules. Like my some of my favorite. Now. People know I talk about witness a lot and I have talked about it for many, many years. I think it is one of the best structures. films. And these guys really knew what they were doing telling the story. Who is I have a special feeling for witness. My husband who at that time was the guy was dating sorta kind of proposed to me in the middle of the barn raising same sort of kinda. And then the proposal became specific and now we've been married for it'll be 29 years next year. Congratulations. So I have a real feeling comedies I put to it See, right off the top very thematic, very strong, just in a wonderful acting wonderful characters, great idea behind it. So those are three and then I'll just mention what I call a little gem, the little diamond stand by me, I love grants are made to me is a great example of a very small film of 12 year old boys, and how a film can be about that and pull somebody in who ordinarily would not be pulled into that film. If somebody said what is one of the least interesting things to you, is I would say 12 year old boys because they make me so nervous, that they walk on railroad tracks and trains are ready to come. You know, all of that. And I said, I love that film. I just think it's a great example of dimensionality and heart and having this little directional line, let's go find a dead body. Now all stuff about friendship. It's just, I call that the little diamond. Absolute gem of a little movie.

Alex Ferrari 1:01:45
Wonderful list. Wonderful list. So Linda, where can people find you?

Linda Seger 1:01:48
LindaSeger.com is my website. My email Linda at LindaSeger.com seger, think of Bob Seger if you're not sure how to how to find me. And it's the same spelling. And then I got a full website. There's a whole lot of stuff on there. So people will probably find interesting,

Alex Ferrari 1:02:11
And you have many even 13 books,Correct?

Linda Seger 1:02:14
Yes, there's nine of them on screen writing.

Alex Ferrari 1:02:19
Okay. And then you also do court you also do consulting, as well as workshops every once in a while.

Linda Seger 1:02:24
That's what most of my work is script consulting. And then I do seminars. So my next one is Norway. And I was in Europe all summer long doing Vienna, in Germany and England, in Paris and the tough life. tough lesson. Yeah, tough life. I think I did seven in nine weeks, and I just went from one country to the other with a little vacation time in there. So, but I'm pretty easy to find.

Alex Ferrari 1:02:50
Okay, fantastic. Linda, thank you so much for taking the time to talk to us. We really appreciate it.

Unknown Speaker 1:02:55
Okay, and you can follow me on Facebook and Twitter, and also sign up for my newsletter.

Alex Ferrari 1:03:01
Absolutely. Thanks again, Linda.

Linda Seger 1:03:03
Thanks so much.

Alex Ferrari 1:03:04
I really love talking to someone who has such a strong grasp on the craft of screenwriting, you can just tell that Linda knows it inside and out. And I learned a ton just by listening to her and talking to her and this in this interview. If you guys haven't had a chance to read her book, go out and get making a good script. Great. You will thank me for it. We will leave a link of that in the show notes that you can get at indiefilmhustle.com/030 and I'll have links to her all her books there as well as her official site as well. Don't forget to head over to filmmaking podcast calm and leave us an honest review for the show. It really helps us out a lot. So thanks again guys for taking a listen. I hope it was helpful. Keep that also going keep that dream alive. I'll talk to you soon.

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IFH 028: How Quentin Tarantino is Keeping Film Alive with The Hateful Eight

Ah, the good ol’ digital vs film debate. Well, you won’t get any of that in the article or podcast. With Quentin Tarantino’s The Hateful Eight coming out Dec 25, 2015, and it is shot on “Glorious 70mm,” there has been a lot of chatter about film again.

With filmmakers like Christopher Nolan shooting 35mm and IMAX on his latest film and JJ Abrams shooting Star Wars: The Force Awakens in 35 mm, film seems to still be an art form that many filmmakers are not ready to let go of just yet.

What Quentin Tarantino has done with The Hateful Eight is unique. He has brought back to life the Ultra Panavision 70 technique along with anamorphic 65mm lenses that haven’t been seen since the ’60s.

Here are some specs:

  • Camera: Panavision 65 HR Camera and Panavision Panaflex System 65 Studio
  • Lenses: Panavision APO Panatar
  • Film Stock 65mm: Kodak Vision3 200T 5213, Vision3 500T 5219
  • Aspect Ratio: 2.75:1

Quentin Tarantino has some very strong opinions about shooting digital.

“Part of the reason I’m feeling [like retiring] is, I can’t stand all this digital stuff. This is not what I signed up for,” he said.

“Even the fact that digital presentation is the way it is right now – I mean, it’s television in public, it’s just television in public. That’s how I feel about it. I came into this for film.”

He continued:

“I hate that stuff. I shoot film. But to me, even digital projection is – it’s over, as far as I’m concerned. It’s over.”

“If I’m gonna do TV in public, I’d rather just write one of my big scripts and do it as a miniseries for HBO, and then I don’t have the time pressure that I’m always under, and I get to actually use all the script,” he explained.

“I always write these huge scripts that I have to kind of – my scripts aren’t like blueprints. They’re not novels, but they’re novels written with script format. And so I’m adapting the script into a movie every day.”

This is what he said he’d do if he would write another huge epic.

“The one movie that I was actually able to use everything – where you actually have the entire breadth of what I spent a year writing – was the two Kill Bill movies because it’s two movies. So if I’m gonna do another big epic thing again, it’ll probably be like a 6-hour miniseries or something.”

The Hateful Eight will be getting a nation-wide release in Ultra Panavision 70, which means it’ll be the first fiction feature film screened in anamorphic 70mm with a single-projector Cinerama system since Khartoum in 1966.

Watch Quentin Tarantino, director of photography Bob Richardson and Panavision explain how they brought Ultra Panavision 70, back to life in The Hateful Eight.

A Christmas Eve Conversation With Quentin Tarantino & Paul Thomas Anderson on 70mm Film

Quentin: I didn’t realize how much of a lost cause [35mm] was. At the same time I didn’t realize to the same extent 70mm would be a drawing point. Not just to me and other film geeks. There is no intelligent argument to be had that puts digital in front of [70mm]. It actually might be film’s saving grace. Film’s last stand. Film’s last night in the arena — and actually conquer.

Check out this amazing documentary SIDE BY SIDE, produced by Keanu Reeves, takes an in-depth look at this revolution.

Through interviews with directors, cinematographers, film students, producers, technologists, editors, and exhibitors, SIDE BY SIDE examines all aspects of filmmaking — from capture to edit, visual effects to color correction, distribution to archive.

At this moment when digital and photochemical filmmaking coexist, SIDE BY SIDE explores what has been gained, what is lost, and what the future might bring.

Right-click here to download the MP3

Alex Ferrari 0:52
So today, guys, with The Hateful Eight coming out in a few weeks. And all in quitting, like being quitting Tarantino being so adamant about shooting film and shooting film shooting film, and he actually is brought back an amazing format, basically 70 millimeter, ultra panavision hasn't been used since the 60s. And he's been able to bring back this, this beautiful format for Hateful Eight. And he's doing a roadshow around the country. So for people who want to see it in film in this massive format, they can see it in that format. So I wanted to talk a little bit about the differences between film and digital. And this has been debated to death. So I'm not going to do that. But for a lot of people who are not familiar with actually shooting film and the differences. I just wanted to kind of to kind of shed a little light on this. But before we do, I want you to hear what Quentin Tarantino himself has to say about the process.

Interviewer 1:53
And you're you're not too sure about the digital era Are you in terms of as opposed to the old day of going to the cinema? And yet no, I'm widescreen as on the digital era.

Quentin Tarantino 2:05
At least it does nothing for me. It does nothing for me. I mean, I actually think I'm getting gypped when I go to a movie and I realize it's either been shot on digital or being projected in digital. Um, I mean some people feel differently about this but I think it's the death kill I think it's the death rattle and you know, it's Yeah, I do. And I also have even another whole aspect about it, you know, I've always believed in the magic of movies. Yeah, and to me, the magic movies is connected to 35 millimeter because everyone thinks you can't help but think that when you're filming something on film, that you're recording movement, you're not recording movement, you're just taking a series of still pictures, there's no movement in movies at all they are still pictures but when shown at 24 frames a second through a light bulb it creates the illusion of movement so thus as opposed to recording device when you're watching a movie or film print you are watching an illusion and to me that illusion is connected to the magic of movies.

Alex Ferrari 3:09
Now that was a that was quitting from a press conference he did a few years back when he was asked about that about digital versus film now I'm a guy who shot a lot of film in my day my demo reel was shot on 35 millimeter I've shot eight millimeter 16 millimeter in film school I've learned 16 millimeter and N 35 millimeter so you know I I changed the bag change the film in the bag I you know did I did the whole the whole gambit on film. And I you know I love film I think film is a wonderful medium and I don't think film should die I think film should always be an option for filmmakers because it does have something very unique something very specific about it. Now with that said though when you're shooting I've done I've now come over to the other side and I've now shot a ton more digital than I've ever shot film and it has opened up my ability to tell stories and be able to shoot more and be able to do more post production because of the new digital technology you know when shooting film it's it's you know you've got that whole mystery of like oh maybe I'll maybe I'll maybe I got it in the shot or not. I don't know maybe we'll see when we get back from dailies and all this kind of stuff. That's great and I but I was used to frustrate me videos. This was the only thing I had at the time and even then you really don't know what did the film actually actually look like until you get into the into the into the lab. And just so you know when I shot my my demo reel, I actually sent up all my footage to a lab up in New York. I'll do art and do art, their machine broke while I was developing my film, and I lost my entire production. I lost all of it. That was 1000s of dollars that I lost and they were very nice. They gave me free development and free film and but I didn't really pay for the production. But I did what you know, it was all it is but those are things that happen just like you would you know lose a hard drive nowadays, but to get back to what Quentin Tarantino was doing now with The Hateful Eight, the video that's attached to the show notes of this of this episode, he does this entire like they will basically a 10 minute explanation of what they're doing with how they went back to find the camera and the lenses that were sitting in a corner somewhere and they had to go do tests and stuff but the magic that he's going to be able to capture with that and we'll all see on Christmas day when it comes out how it's going to look and what it's going to be like but you know, I think there needs to be champions like guarantee No, and by the way, Tarantino is not the only director doing this. Christopher Nolan JJ Abrams shot the new Star Wars all on 35 millimeter. Wes Anderson, Paul Thomas Anderson, Darren Aronofsky shot the wrestler on 16 millimeter. There's a lot of directors holding on to film because it is a viable it's a viable shooting format, especially at the at the studio level where they can afford the costs to create, you know, the workflow for that maybe at the independent level is much more difficult. But with that said in a few weeks, I'm going to have probably in a month or two, I'm going to have a guest on I just did the pot I just did the interview last week with her name is Kansas bowling. She's 19 now but she was 17 when she made her first feature film and she shot a completely on 16 millimeter. And all she does is shoot film she won't shoot digitally. She doesn't like the way it looks. She wants to shoot film and wants to keep that format alive because she's a when you hear her she's kind of like a female mini Quentin Tarantino she knows so much about this her genre film from the olden days that it's she could just tell that she has a love for film just like Tarantino does. It's something that I hope stays around for a long time I think we're losing more and more of the artists and the technicians who understand film who know film because they're not teaching in schools anymore it's becoming kind of like a lost art in a lot of ways is you know old all the older dogs like myself and guys a head of me who've been working with film all there's light like my my friend Suki who was on episode nine, we were talking that he The reason one of the reasons he got on to American Horror Story was because he shoots film, he knows how to shoot film, he shot a lots of film, and he is actually you know, that film, the whole show is shot on film. And the things that they're able to do with that because they shoot film and to be able to do in camera tricks and things in development, things that you can't do digitally and not able to do digitally. Now a lot of people say the warmth and the different vibe and the just the psychological they all this is great. You know it's the same conversation I was in school this digital analog debate was going on for music, like oh, vinyl or digital. But now everything you know now, vinyls coming back up, because everyone's like, Wow, it sounds so much better. I'm not sure if that's going to be the way it is with digital in the future. I really don't i don't see that happening anytime. I think like just like vinyl and and mp3 they live together. The digital world is much larger than the vinyl world but the vinyl world starting to come up and there are people who are interested in seeing that and watching that. So I think film is going to become that kind of niche within the film industry. So for those of you who have never shot film, I wanted to kind of take you through the process really quickly. So you shoot 35 millimeter you go out and get your stock of film, that stock of film will be dependent on the amount of light you want to expose in the film. So a lower aasa like a 50 or 100 would be for outside stuff that there's a lot of light so it's you can it absorbs it absorb it needs a lot of light to be able to get a good exposure, but it's very fine. So if you have a lot of light outside and you shoot with that kind of format, you're going to be a nice clean grainless image kind of you know getting closer to the digital side of it. Now, if you go higher like to the eight hundreds or I think even to 1000 I forgot where they actually ended up stopping doing that, then you could shoot in low light. Now the legendary Stanley Kubrick shot Barry Lyndon some scenes in Barry Lyndon with a some lenses that he got from NASA on a very as advanced of a film stock as they had at the time nowadays. Or nowadays they have film stock that was very, very fast and can absorb a lot of light, but back then they didn't. So that's kind of what you're dealing with with film stock is because there's so now you get the film, you get a camera let's say you're going to shoot it on air, your pan of vision, you load the camera up huge and you only have 10 minute rolls. That's it. You only got 10 minutes per roll to shoot what you got to do. That's why the long takes of yesteryear only lasted around 10 minutes. That's why Alfred Hitchcock's rope was basically nine long takes edited together very Very interestingly and very cleverly, to hide the edits. But there until digital came along, there was no ability to make long take film, or long take shots past 10 minutes. So once you shoot at 10 minutes, you sync it up with audio later on, because you can record audio directly into the camera, but you can sync it up. So once you have it, and by the way, when you're on set, you have to have a guy on set with a bag to be able to change the mag, the mag can't see any light film can't see any light because if it sees light, it ruins it. So you have to put it in a black bag or into a tent, go in there, change the film out blind, because you can't do it unless you're in a dark room which onset you generally aren't. You've got to do it blindly. So you have to learn how to do this blindly. As I'm telling you this, it sounds crazy. But I remember doing this in school. So you go in there you have to feel things around, you got to change the mag, make sure it's all tight, get it out, tape it up. All this stuff has to be done just to be able to get the image. So let's say we've shot the whole film now we've done everything perfectly. Now you send it off to the lab, the lab will develop it then after the lab develops it you would take it over to a telephony suite now the olden days you would be able to edit on film, take take the negative and edit it and make a print of it and then edit it and then someone will go back and edit off of edge codes. Each film. All the film stocks have different edge codes inside of it. So they literally would go by I edge it out. Funny is when I went to film school, they actually taught us backwards they taught us nonlinear editing, than online editing, then Film Editing and when I literally went to film and I was cutting I'm like I looked at the teacher. I'm like you want me to cut this with a razor blade? And then tape it together with with tape. What are we the Flintstones this is this is crazy. This is barbaric? Because I didn't understand and it is even for someone who's never understood never seen anything like that it does it did look barbaric, even for me back then. So can you imagine what you know someone who's never even seen a film camera or shot film or edited film would look at it going You got to be kidding me. So it was a very slow process doing that. And by the way, the reason why in all your editing systems, it's called the bin is because they actually hung films in film takes in bins, like literally hang them physically. And they would be called film bin. So that's when avid and everybody else came out. They all call it bins because they're all still trying to go back to that use that old terminology. So let's say we're not going to edit and film. Let's say we're going to do it a digital a digital way that the current way. So you would shoot it, you would bring it back to a telephony, they would scan it all in digitally. At that point, you have it all digital and it's going to stay digital and then now you can do all your working workflow visual effects, everything you want to do all digitally no problem at all. When you're all done, you've color graded digitally. You get it all done, you're out the door, bam, bam, boom, you're good. When I did my demo reel, I actually took the negative I had to actually color grade all the raw footage, then transfer all that raw footage, color graded onto a tape beta SP or Digi beta tape and then go off and digitize that into an avid and then edit it together to get my final piece. So there's a few different workflows but as you can see, film is much more convoluted and currently much more expensive because a lot of the infrastructure that was in place is now no longer there. So when there was 1015 Labs in LA, I think there's one or two now in LA that can do this this kind of work anymore so I hope this kind of gives you a little bit of an understanding of what the workflow is I'm no expert by any stretch I'm definitely not you know the old pro that's been shooting film for years and decades or anything like that this is my experience with it. And I kind of glossed over it there's a lot more detail involved with it, but it is a lot more convoluted and it is a lot more time consuming to do to do this once you by the way once you shoot the film, you won't know what to do you would send the dailies out to the lab the lab would develop it and then send it back to you and then you would at lunch on the film set at lunch go and watch your dailies with the producer and see what you had for the day before so now you have an instantly now you can literally just watch it on the monitor rewind it right then and there and you'll know what you've got or you didn't get instantly so with that digital is obviously one of the many things is wonderful about digital filmmaking. But that gives you kind of a quick overview of what it was like shooting film I know for the for the younger guys in the audience. It sounds like we were crazy. But you know what? They've been doing films like that for over 100 years doing it like that. So it's only within the last two I mean, honestly it's basically Episode Two of Star Wars Episode of Star Wars Episode Two was I think one of the first films shot completely digitally. So you know it's it hasn't been that long that we've been doing digital but it's been growing so fast, and now it's completely dominates the market. So just wanted to guys give you a little bit of an idea for anybody in the audience who doesn't had never experienced shooting film before. What Quinn's doing is remarkable, I'm very I applaud him for fighting so hard to get the to get film in the spotlight again, I think because he's doing this with, with The Hateful Eight that it started the conversation over again, if you guys get a chance, you have to watch a documentary called side by side, who was directed by Keanu Reeves. And he goes around and interviews the top directors in the world talking about this specific reason like film or digital film, or digital film or digital and he it's a fantastic documentary, I'll leave, I'll leave a link for it in the show notes. It really, really is worth your time to watch it. If you are interested in this. If you guys ever do get a chance to shoot film, and you have that opportunity, whether it's like shooting eight millimeter, super eight millimeter, just to have that experience is so much fun. And it's so enlightening as a filmmaker to be able to shoot on film, because you guys call yourself filmmakers, you should actually one day shoot film, it's it's always a wonderful thing. And if you want to shoot super eight separate, if you go to Super eight sound, I think it's super eight sound calm, I'll live I'll put it in the show notes. They have an entire ecosystem of cameras, you can rent or buy the film packages already done. And they'll actually you can also do post production with them as far as transferring it through telephony. Now in my day, I've been in a lot of telephony sessions where you actually sit down you put the put the roll of film up and you run it in you put it in digitally and scan it in and that the times I did a day, we didn't even scan it in there was no scanning in at the time, it was more just transferring it to a beta SP or Digi beta. And now they would transfer it to an hdslr or something like that. But now they would actually scan it in digitally. You don't even have to go to tape, of course. So bottom line is guys, I think film. If you haven't had a chance to experience film experience it it is a magical thing. If I had a chance to shoot film again, I probably would. But it really would depend on the film and the project, I really have gotten used to the digital workflow. I love the images that come out of digital cameras, the red, the airy, the black magic, they're just absolutely stunning images and the freedom that you get to do with playing with it. That's why, you know, amazing directors like David Fincher have adopted Steven Soderbergh adopted it so quickly. And they just love the freedom that you have and the instantaneous, instantaneous ability to just see what you've got rewind it, look at it and go, okay, rewind it, listen to me and see what you've got, and be able to adjust on time onset, right at the moment. It's wonderful. So digital has its place, there's no question about it. And there's no question that digital will be the future. You know, there it is, the future it is now it is what it is. It's it's going to be here for a long, long time. But we should not abandon film. And that is my main point here. And I think that's the main point of Christopher Nolan, JJ Abrams, Tarantino and so forth, about why it is so important to keep that heritage and keep that ability to do things on film alive. So by the way, right now, as of this date in 2015 film is still the only way to archive motion pictures over the course of 50 years, 100 years, there are no hard drives that can do it yet. Solid State hard drives are still up in the air, they don't know how long they're gonna last because they're still fairly new technology. So film celluloid is the only way to archive film unknown way the archive film properly. Now you can in 100 years, 150 years, you can still bust it out, put it on, throw some light through a projector and be able to get an image. And that's something digital has not caught up with yet. So before you start ragging too heavily on film, all your favorite movies are still being archived on film celluloid, because it is the only option out there. But I hope you guys if you guys ever do get a chance to shoot film, please do so it is a magical magical experience. So please don't forget to head over to filmmaking podcast, calm filmmaking podcast.com and leave us an honest review on iTunes. It helps us out a lot and helps the show out a lot too. And if you're interested in any of the things I've talked about in the show, head over to get the show notes at indie film hustle calm forward slash zero 28 there's links video clips, all of that stuff is in the show notes so thank you guys again for listening. And guys do me a favor if you actually see Hateful Eight in 70 millimeter or on film or film prints of it. Let me know what you guys think I'm dying to hear what you guys really feel and what emotions you felt when you watched it was it crappy was like oh my god, the Image flickering all this kind of stuff. Leave it in the comments in the show notes, leaving in the comments or drop me a line on Facebook or on our own indie film hustle. And let me know what you think. So keep that dream alive. Keep that hustle going, and I'll talk to you guys soon.

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IFH 019: How to Make Terrifying Horror Films with Edwin Pagan

Making scary independent horror films in the current marketplace is difficult to say the least. Today’s sophisticated audiences are getting harder and harder to scare every day

When many filmmakers start out they make a film in the horror genre. It worked for famed filmmakers like Guillermo del ToroSam RaimiGeorge RomeroJames WanJohn CarpenterWes CravenRoman PolanskiDavid Cronenberg and Alfred Hitchcock just to name a few.

In this week’s episode, I’m joined by the aficionado of horror films Edwin Pagan from LatinHorror.com. We discuss what it takes to make terrifying horror films, the difference between Latino horror films versus Korean or American horror films and what is truly terrifying.

We also packed this scary episode with indie filmmaking tips on the do’s and don’ts of indie horror filmmaking, adventures of a working cinematographer in New York City and what it really takes to scare the hell out of your audience.

Don’t listen to the episode alone. Happy Halloween and be safe everyone!

Right-click here to download the MP3

Alex Ferrari 2:40
Edwin, thank you so much for joining us on this Halloween edition of Indie Film Hustle podcast.

Edwin Pagan 2:46
Thanks for having me on, man, that's a pleasure after you know, knowing you for so long and seeing you do this, this new initiative, which was fantastic. I like what you're doing with it, brother.

Alex Ferrari 2:55
I appreciate that, man. Thank you so much. Yeah, we met God, this is 2004 2005 something like that. 1004 Yeah, something like that. We met Yeah, around the time. Broken was around and we met at a leap from the National National Association of Latin independent producers. So yeah, we worked on a bunch of projects then. But yeah, it's it's another thing that a lot of people don't realize relationships, you know, like you you meet people and you create these relationships over years. And they do they they're very valuable in the future without without question.

Edwin Pagan 3:30
Oh, absolutely. And in fact, you know, we talked about your, your, what you're doing, and one of the ones I listened to the other night was a precisely about that you were talking about how filmmakers need to really build relationships and not just think that because they're on social media, they have a direct link to people's, you know, attention, right and I think that's something that's happened with people like you and I, who you know, know each other for quite a while aren't in contact all the time. What can say let's let's roll on this and it gets done because we know what's there does it there's an undercurrent of history, etc. That isn't we know

Alex Ferrari 4:05
Exactly. It's like if you know, if I if I called you up, I'm like, Hey, man, I want to do something with Latin horror, you know, and because we have that relationship, you'd be like, yeah, and like, you know, when we when we when we decided to do this podcast, you just call them up. It's like, hey, let's Yeah, let's do it. As opposed to just being a cold call. Right? And just like not knowing you, but that relationship. I mean, we're talking what 10 years now?

Edwin Pagan 4:25
Yeah, I know I don't know if you'd call me I know what I'm getting. So it's like you know, I know I know what you know, the curatorial processes is become secondary, because I know what I'm getting already.

Alex Ferrari 4:34
Exactly, exactly. And that that's, that's something that a lot of filmmakers don't get I get constantly bombarded with. Now, since indie film hustle is growing at such a rapid pace, I'm starting to get you know, people just sending over scripts to like, hey, can can I you know, where can I get money? I'm like, Who are you? Like, what's your name? Hi, how are you? Like, you know, and I I had another guy the other day contact me on Facebook and he was so sweet and so nice about everything and then we started a conversation and then I started to build a relationship with them a little bit and but he took interest in what I was doing and he was just it's just basic like manners almost you know

Edwin Pagan 5:18
Well you know that's the problem with social media it's become that's all eliminated you know people people want to say what they want to say and make it gospel and then they want to cut to the chase when it's their turn to do something and there is no manners You know, there is no no protocol and you know and with as you know, we both know this business takes up so much of our time that you got to have protocol because you got a wedge in there at the right time and not become a nuisance or else you know, your emails get blocked

Alex Ferrari 5:47
Your emails get blocked in you never get seen which is what that podcast that that was podcast God I don't even remember the number of of it's the are you in any filmmaker spammer? Right? Yeah, because I thought it was something that we should someone should say. So, anyway, we went off topic or we haven't even started our interview yet. So I wanted to I want to ask you you tell everybody a little bit about why you started Latinhorror.com

Edwin Pagan 6:16
Sure. You know, I mean, as you and I both know and other filmmakers that are listen to this, you know, you work on these big projects on times and I work a lot as a producer and a cinematographer. And what happens is you know, you come off these projects and all of a sudden you're you're you're crushing through a sugar rush, because you feel like right now there's nothing else on your plate, you know, and you're feeling for something and I remember one time this was in the in the beginning of 2008 I was kind of looking for something to keep me occupied innately with my skills and interests that would do that between projects and I knew that writing would probably be part of it. And you know, I'm a big horror fan and I'm Latino. And when they when I was thinking about that it just struck me those three words kind of floated around my head for a minute and I was like oh Latin horror but you know if I didn't think it would be out there I would think that that there wouldn't be interest so much I knew I was interested but I said no, I can't be that easy This must already have been grabbed up the idea you know the website all of it and when I started looking around no there was no website with that name that with no magazines with that name they were nobody there was no one really talking about it in that regard. I mean, if they were talking about Mexican horror, or Spanish horror, etc Yes, because it was in a nationalistic keyframe but as a whole you know as us talking about says this thing genre nobody was talking about that and I only came across a couple of DVDs as an anthology with three like b grade movies out of Mexico they were being sold sold online. And they were packages Latin horror, because when you bring it over, you can't say Hispanic or Mexican horror that much. You have to say you know, Latinos, this is Latinos. So they said LAN horror, it was more as a as a title than then a brand or a genre. And I started working working on the website throughout that year and launched it on Halloween. Okay, 1008 my friend of mine wanted to put up his part of the website or place where people could register and I allowed him to do that and I hadn't checked back on it in a couple of months when I came back I had around 3000 people that had registered now Wow, I blew my mind because it was like oh, that there's a big interest for this but you know, they you know, it was an even split between Latinos and non Latinos because horror fans are avid Yeah, if you hear anything, Horry, you're going to it and they were like, you know, what's this thing? He's talking about Latin horror. And at the time, I was using a monitor that was first came rockin espanol now we have Latin horror because they went through the same when they were little kiddos were doing rockin espanol people were like what's that even though her name kind of told you what it was right now you don't have that issue. You know rockin espanol is is what it is. And I think the same over the last you know, set of years almost like seven eight years, people have come on board with the concept as well I have people about 20 or 30 DVDs that I get a year where people have self proclaimed the genre they're working and as Latin horror you know, it's not so far fetched for people to say that and click with it anymore you know and it's expanding so you know, I can't claim to have created the genre you know, people working in it, they just hadn't sort of consolidated into a brand or or genre it's kind of like saying with we're taking ownership of it under this umbrella that I can claim but you know, it's it's it's it's really is to make sure that it just moved forward and that, that we're all working together and can you know, take ownership of our own genre, the same is you know, Japanese, or, or Italian or Korean horror, you know, and so now, little by little, we're also fleshing out what that is, you know because when you first come up with a concept you still you know have to really historically carve it out and what does it mean in a trajectory over time and you know those have come before and created work that fits and sort of you know, create the brand in a way that makes sense for everyone not just because you had an idea

Alex Ferrari 10:20
Now I have a question for you now i i love i love good horror, you know, I'm not I'm not a huge like, I don't like blood and guts. You know, I enjoy the old slasher flick from the 80s you know, those are fun, but I'm not you know, it's not something I actually go after. So I'm not familiar with a lot of Latin horror to be honest with you, other than obviously good Mo. That Dora which is he's probably the, the leader of the of the movement, right and what he does, but and I think this is a this is a broader question in regards to Latin culture in general, but I know Mexican I know Mexican horror, I've heard of Mexican horror, is there Nicaraguan horror is the Colombian horror is there as a teen horror,

Edwin Pagan 11:00
There are spurts of it. I think one of the one of the biggest South American Central American countries that sort of on the cusp and the leading cusp of it is Valentina right now. You have great food a lot of great and you know, one of the things that's interesting is that in this past year, the country proper you know, the government actually started trying to revive their film industry. And that came as a direct result of the Argentinian filmmakers that are working in genre there but specifically horror who were getting a lot of tension outside the country and the country looked at itself and said you know, we really have to push this and you know, it's interesting that the genre report itself is the one that's kind of reactivated the industry there. You know, Mexican horror as you said, you know, they've been doing it forever they're really good at it. Spain is at the leading end of a lot of horror films. And I think you know, what, really what we're talking about is that the differences and I think the total some that are best quite a few years ago when he said and I'm paraphrasing here, he said that American Horror attempts to destroy the physical the body right, we talked about that slasher porn and all of that, which you know, it can be fun sometimes, right? You want to see how the best new gimmick to destroy a city can be fun, but it gets old after a few films and it's the same gimmick right and but Latin horror on the other spectrum is about destroying the mind and the soul. Right? So it really goes back to the suspense, the supernatural and what's lurking in the shadows. You know, there's all these characters from Latino folklore like l kuko. Law, Your Honor, yeah, weeping, sure, etc. And one of the things that makes that particularly terrifying, like in the case of Google, for instance, is that when your parents tell you, you have to go to bed, or you have to finish your homework, or also Google is going to get you the fact remains that they never explain exactly what Google is.

Alex Ferrari 13:04
Can you tell me I actually I've actually never heard of nkuku I've heard I've never heard of I'm Cuban Okay, so I have not heard I've not heard of a cuckoo I've heard of your own I've heard a ton but never

Edwin Pagan 13:17
El Kuko it but that's the interesting thing about el kuko It's a lot in Mexico and Puerto Rico. And it's it's it's it's not described in any fashion, it's just some ether of being that if you don't behave is going to come in the middle of the boogeyman, and the boogeyman to some degree, you know, the crack and whatever but but al Kuko there's no description of what it is. And because of that your mind fills in the blank if you're like an eight year old child in a room and your mother tells you better go to bed and cuckoo is gonna get you that you're ducking under your mind is filling in what l kuko is because it's never described, right? And I think that you know, that goes to our idiosyncratic literature traditions of sort of Latin America, Spain, Mexico, South and Central America where we have a long tradition of the of storytelling and a lot of it is Gothic, a lot of it has to do with our our religious faith, you know, beliefs and, and we fill in those blanks and so to us, going to see a horror movie and as you said, a good horror movie, you're making this distinction between the stuff that has all plot and then this happens, and then that happens in there's bodies falling heads are coming off, versus Latin horror, which is a lot grounded in story in character, mythology, right, and mythology and our idiosyncratic traditions of storytelling. And that's a big thing that's making a difference where a lot of people are gravitating to it because, you know, even an American, you know, culture coming on board because they're looking at it the way they looked at their horror in the 40s 50s and 60s, where it was more about that, you know, and I think people are sort of like thirsty For that again and so you're starting to little by little see the dial turn back the other way, where a lot of these movies that are coming out and you know, so called slasher porn are not doing so well at the box office because people you know, people at the end of the day are intelligent, they want their, they want their, their buttons pushed in a way that that, you know, that pulls that adrenaline out and sort of takes them to another level. And even though the slasher films do that, and I'm a fan of them to some degree, it isn't the same as when you you know, you're you're sort of manipulated, like a puppet on a string by a master like someone like el mo and others who really know how to do that in a way that it isn't just a cat jumping out of the cupboard, you know, right. It really holds you you know, you have white knuckles on the theater seat versus, you know, just whip lashing back because, you know, something jumped out all of a sudden, and that happens, you know, and there's blood in Latin horror, to some degree, but it isn't. It isn't about that. Well, yeah, like characters still. Always king and queen,

Alex Ferrari 16:01
Right! So like when you I was watching an interview with Guillermo the other day in regards to his to Pan's Labyrinth. And like, and you start to and it starts thinking back you think of when I thought of good mom like, Oh, yeah, he's, uh, he's that horror guy. I mean, obviously, he's done many other things. But you know, he's before it's like, oh, yeah, he's the horror guy, he did this. But then you start thinking back, like his films are not violent or bloody in that sense. They're not they're very psychological. And it was a great, great line that he said, which was awesome that somebody told him when he did Pan's Labyrinth that he goes, it's a really good movie, maybe you should bring down the violence a bit. So it can reach a broader audience. Again, because I don't care about but broader audience, I want its audience to enjoy it. You know, there's people who love it and know people who will hate it. But it's, that's why I wanted to make my movie, which is such a great statement to say as a filmmaker.

Edwin Pagan 16:54
And you see that even as in his lifestyle as a working artist, where he'll do a big blockbuster like Pacific Rim and sure we'll go back and do something like he's doing now with Crimson Crimson Peak.

Alex Ferrari 17:05
Yeah. Which is in there's not really anybody else that could do something like that in a studio level at this point. Like there's just there's nobody else that the studio would give. And it was such a low budget to write Crimson peaks not

Edwin Pagan 17:16
It's relatively You know, I think where you're seeing the bigger scale of the budget is almost in the promotion of it, but I think that as blockbusters go this is this is not a tentpole film now but it has that production value because he's such a genius when it comes to production design and sort of building out the world of his films that you know, they they're 10 times larger than the than the fiscal a lot and it's gonna, you know, show and then he pulls it out.

Alex Ferrari 17:46
And then he just said also that his budget for visual effects on the entire movies like three 4 million bucks, which is insane for a scope of a film like that, but then you start but he's knows how to do it. He like, he learned a lot in pants, like he did all of that for like 2,000,002 to three.

Edwin Pagan 18:01
Well there's, there's one thing that a lot of people don't know is that actually when Guillermo del Toro started he started out doing makeup effects, special effects, typical effects and effects so he knows that world inside out that's where he started before he started directing. So you know he's one of those people who's a natural born illustrator, an artist and visual artists and so you know, to him that goes hand in hand there is no dis you know, no separating Guillermo from the visual artists so you know, you know he gets kudos for being this amazing director. But he's he's a he's a born natural visual artist and you know, the Gothic and the mccobb is his his Wellspring and so when you put those two things together Ain't nobody pulling it out of the hat like he can

Alex Ferrari 18:48
No no no he is very unique voice in in the world today especially as a filmmaker no question. Now let me ask you a question. Why do you love horror films so much?

Edwin Pagan 18:58
You know, that's an interesting question. I still to this day, can't answer that. I mean, I love I love what how they make me feel I like the suspense that's, that's born out of it. You know, whenever I go to a dark theater, and I'm sharing this experience with three 400 other people. But the genesis of it began actually when I was a kid, my my sister at the time, my sister's a lot older than she is about 18 years older than me. So I was about, I don't know, 789 at the most, and my sister would you know, at the time she was gone. She was dating the gentleman that ultimately would be become a husband and father of her children. And my mother, on the other hand, wasn't having it. And she had me go along on these dates, you know, and I guess they liked horror, you know, or it Wow, her her fiance's knack of taking her that because he knew she would have to wrap her arms up, and they would always take me long, you know, and the first movie we ever saw together was Tales of the crypt, the original bridge. Production for Wow. And then the next movie that we solved together was the exorcist. Oh, you know, you know, top heavy stuff. I don't think I should have even been seen at that age. There was something about it the fear and the thought that remained with me Oh, you know, like weeks afterwards. And it wasn't a few like I was cringing on the covers, it was like, I want more, it was almost like I became addicted to it to some degree, you know. And then you know, as I was able to go to the theater on my own with my friends, etc, we would always gravitate and then again, I was I came of age as a as a teenager, etc, in the 80s. So this is Yeah, you know, Halloween and all these fantastic the thing which is one of my favorite movies. You know, I grew up in that time where all these movies were out. And they did have a little bit of the gore, they did have a lot of, you know, the Friday hitting the floor, but they were also character driven. And you know, we're talking a lot about the visual effects were practical effects, which always seems to sell and we'll be more than just 100% Digital. And, you know, I just, I don't know I think I was lucky in that sense that I was I was exposed to it at the right age became hooked to it. And you know, grew up in an age where horror was the the flavor of the month, people were really into their horror films at that time.

Alex Ferrari 21:23
I remember. I remember having Friday. I mean, they used to sell Friday, like action figures. I mean to kids, it was like it was the 80s where you can sell an R rated movie merchandise. There was like I think the Robocop Yeah, the Robocop toys.

Edwin Pagan 21:39
You know, your parents said, okay, you're gonna go to movies, that's all they you know, he's gonna be somewhere safe. Exactly. You know, they weren't like too too keen on vetting the content and imagine better or worse, I think, you know, it had a pronounced impact on me and I think that was the genesis but you know, got hooked and have been a horror lover and patron ever since.

Alex Ferrari 21:58
Now what? What makes a good horror movie?

Edwin Pagan 22:03
Well, I think we go back to the basics of nkuku I think a good horror movie is the movie that sort of keeps you in suspense until the payoff right and and and, you know, and again, if we go to the distinction between American Horror movies, and Latin horror movies, or non la or non Latino horror movies, not just keep picking on the American Horror movies. Part of what happens is that you know, from frame one, and the non Latino horror movie, people are dropping heads are coming off, people are vanishing. And we don't kind of take in you know, yeah, we're a little spooked. But there's no we got to get out of here. There's no something really terrible is going on here. And we're sort of negating it, you know, like 50% to 90% that anything really horrible is taking place that's why people keep dropping right there. There's like, they keep falling into the mousetrap even though there's already a mouse, you know, kind of cut in half there. And, and in a Latino horror movie, from frame one, we believe that there's something going on that there's a spirit that there's a demon that there's an entity that there's some sort of otherworldly phenomenon going on. And so we we that's it that's done that's a done deal. We take it for granted because of our religious beliefs, etc. And then we go forward, wanting to know why it's happening. How can I get rid of it? How can I, you know, get back to normal. And one of the things that you'll see in a lot of horror movies that a lot of it, it's it's unresolved sort of otherworldly tension, for instance, that somebody died in the house in a very horrific way. And now the spirit is in limbo until someone can find out who it was that killed them and sort of bring around closure on that right. And again, it's story based so there's this whole sequence playing out throughout the movie where we're interacting with this thing and not just trying to avoid it even though it's it's definitely interacting with us.

Alex Ferrari 23:57
Now, what would it you might have the answer to this is just where was the origins of horror? Like what's the oldest horror story? I mean, I'm thinking I'm going back to like, you know, the Christmas carol with the ghosts, but like, Where's the some of the first Genesis like that the Greeks talked about, you know, all the

Edwin Pagan 24:17
Greeks, the Greeks definitely talked about tragedy, you know, the foibles of man etc. there and in it in it, and there's a lot of darkness in those, but I think a lot of it came from Europe, you know, when the plagues of going on, right, even before that, we're talking about the Middle Ages where, you know, the Gothic era was in full play. We're not talking about Gothic in the sense of England, in the 1800s 1700s 1800s. They were now writing about it, but you know, it goes way back where

Alex Ferrari 24:47
100 1300

Edwin Pagan 24:49
1300 where you you'd certainly see these things playing out in a very real way where people were taking it as Gospel to some degree. That what is making these things happens we're not natural but you know maybe another another world from some someone was causing this to happen and then you come into the you know the 16 1700 1800s where you have even Nursery Rhymes based on these plagues we know this which is a feud and then you'd ring

Alex Ferrari 25:19
Around the Rosie

Edwin Pagan 25:21
Listen to the words you're talking about we're talking about the black plague. Why are we doing this to my four year old

Alex Ferrari 25:26
I know I was singing because I've twin daughters now they're almost four and and they were singing ring around the Rosie pocket full of posey and I'm like and then we all fall down I'm like that that's about the frickin plague.

Edwin Pagan 25:40
But I think that I think that what's colored a lot of modern you know movies horror movies has been definitely the Gothic period in England where they were masters of sort of that that storytelling technique you know when Frankenstein was written you know, these Dracula Sherif Dracula and, and also you know, the the grim that the Germany the grimms, fairy tales, etc, but then you have it sort of like then colored by the, by the palette of German Expressionism and sort of that, that look which if you if you sort of look at the, the directors of the 20s and 30s that came here and started even working in Hollywood, most of them were like from Germany, etc. And, and they brought over into those horror films that that palette of German Expressionism, which kind of is like a precursor to film noir, etc. But you know, that, that if you look at any horror film, where even if it's in color, we're still using that sort of that palette of darks and shadows, chiaroscuro, for lack of a better word, where we're doing that, you know, and I've had incidents on our films that as a cinematographer, where I kick over like, by mistake or or someone does, and it hits the floor, but doesn't if the bulb doesn't burst, I look at him like, Oh, that's perfect, leave it there. It looks fantastic, you know, creative, some new shadows. We hadn't even seen or you turn off a light by mistake and you say, Oh, that's better. It was over lit before this is much better, you know, right. And so you have this whole this whole psyche coming out of out of those periods, that's still what's kind of coloring cinema today, the best cinema that's actually a Crimson Peak. That's where you can see the emulador flourishing the best because he's going back to these romantic Gothic novels as an inspiration for the work he's doing now. And that's he lives there.

Alex Ferrari 27:27
Right! Yeah. And I've seen that I've seen that video of his Bleak House exam which is just insane his house of I mean, it's like it's a playground, it's it's so beautiful. Like the the man is built is the ultimate man cave.

Edwin Pagan 27:44
I know I would kill to have something like that. And you know, I wouldn't you know, I think I was just telling my girlfriend last night I said, I'd settle i'd settled for the man room instead of like, you know, that mansion. He has it. It's interesting, because I was at the New York Times building just last night, and they were four times talk. And Guillermo del Toro was the person who was supposed to be the featured guest and then they announced just before we went in that he had gotten ill and wasn't going to be able to to attend you know, so it's kind of a bummer. But you know, the man is all over the place the oh god man is and and but he loves it, you know, because he's he's not only promoting himself, but he's also you know, he has that Midas touch that when he finds young talent, their work gets greenlit and and he's moving it forward. And you see his distinctive style even though he's not the one directing a particular film that he produces or comes on his executive producer. You see his his thumbnail, a thumbnail print all over it, you know, and he's remarkable in that sense, you know, and hopefully, I mean, it just keeps opening up doors for other people working in genre that a respectable to the craft to continue to blossom. And you know, we can get more intelligent or films out there.

Alex Ferrari 29:01
Exactly. Now, with that said, What do you feel how do you feel about all of these found footage, Paranormal Activity style horror films?

Edwin Pagan 29:09
You know, I'm not into it. I got to say, you know, I've seen one or two that have captivated me for an hour or two. But for the most part, you know, I remember years ago, I went to see the one that started a lot less Blair Witch share here in New York at the anthology film archives, because I think that the filmmakers originated here in New York, and I think they did one of the early screenings here in New York, and I went to see it and you know, I mean, I had gotten caught up with the mythologize.

Alex Ferrari 29:37
I was brilliantly marketed really Oh my god, brilliant. I couldn't tell

Edwin Pagan 29:41
what was real and not and then I went to see the movie and I think 45 minutes and I actually left. Oh, really? Yeah. And if it hadn't been I saw it later on because I wanted to really see what really happened but I remember leaving sneaking out. And then you know, if it wasn't for the fact that it was a free screening, I probably would have went to the box office and they're mad at me. money back right and that's not and that's not to put the movie down it's just that that particular you know we all have a taste for things some are quiet Some are just naturally part of what we desire and I never really sort of bought into the that particular style sub genre of horror and you know, I don't know for me it just doesn't do it for me you know with the whole shakey cam which I've seen done very well in other films like wreck Spanish film, you know, but for the most part I don't know I haven't yet to seen something that's blown me away in that genre so you know I mean others would have a different take on it but you know, all I can be all I can answer that from my personal point of view.

Alex Ferrari 30:42
Yeah, I mean, I when I saw Blair Witch, too, I saw it. I didn't I don't remember if I knew what was going on. The only thing I did, I thought that was missing and clear which is at the very end when the camera falls on the ground, right? I just wanted to see a pair of floating feet yeah, that's all I needed. Yeah, I get chills even thinking about it if I would have just seen

Edwin Pagan 31:06
Those guys those guys have done well and they work

Alex Ferrari 31:09
Yeah, Edward Edward. Edward Sanchez is the direct one of the Co directors Yeah, yeah, he's working he's working now on from dusk till dawn the series

Edwin Pagan 31:18
Yeah you know Yeah, they know everybody starts you got to think about this is like the formative work right so

Alex Ferrari 31:24
God no but it was look I will never take anything away from I think they have the one of the most brilliant marketing campaigns in the last 30 years on essential movies

Edwin Pagan 31:32
And they started to genre pretty much you know, they pretty much take that away from them and you're saying that you know personally on my end found footage films are not my my cup of tea but other than that, you know, it's not a it's just about taste sometimes.

Alex Ferrari 31:45
Now what's your favorite sub genre of horror that there are many different genres of horror What's your favorite kind of

Edwin Pagan 31:50
Orland I'm still taking you know I'm still finding that people are doing really interesting things with the zombie genre which is very hot obviously which is very hot but I think that it's also just it's a good thing to play with because I think that you know, I mean, what what more horrible an idea than anyone you know, can all of a sudden turn against you and eat you

Alex Ferrari 32:15
And eat you

Edwin Pagan 32:17
Eat's you alive alive. It's not like they're gonna like tranquilize it for you alive, right? You're being consumed and going through that pain. So I think that you know, I become a big zombie fan on there's a lot of shows obviously that a lot of walking dead you know, the lead up after that, etc. But I think that still people are exploring it in interesting ways. And you know what's interesting? Here's a little trivia for people that may not know the Godfather I should say the grandfather of the zombie genre is Latino Of course George Romero. George Romero Cuban American from the Bronx I didn't know he was Cuban. George's American bro

Alex Ferrari 33:06
Wow, I didn't know it was

Edwin Pagan 33:08
South Bronx right? created the genre zombie genre as we know it that's not to say that zombies didn't exist before that because you know there are films that they appear in in some form and particularly with films out of like you know that covered supposedly show Haiti with the Voodoo etc where they share like the sort of walking slaves you know, where chemicals are thrown in their face and concoctions and all sudden they're there at the beck and call up the master. So but in terms of what we know, the zombie as what it's kind of evolved to he's he created that in Night Night of the Living Dead, right? And then I throw little zombies and Latino.

Alex Ferrari 33:48
I know, right? It's, a lot of people don't know that. You're right. A lot of people don't understand that the zombie started but with George in that black and white movie, which which fell into public domain. And I don't understand I really one day would love to know why that happened. Yeah.

Edwin Pagan 34:04
Well, I know that it was a mistake that the producers did at one point, obviously. Yeah. And it went into that the exact things he never really talks about it too much. He just cracks up about how they messed up big time. Yeah. And he uses more expensive words, because he's like that when he's being interviewed. He just like, you know, he just throws it out there. But you know, it's funny because I think there's Latin horror on on Saturday, October 24th. Here in New York City, is doing an event where Bobby sanaria who's a very well known bandleader musician is going to be we're going to be showing the film with the Bronx music Heritage Center as a public event where we're going to be showing the movie made a living there in black and white. with Bobby and his bandmates actually doing the score to the movie like they did in the QA. That's gonna be a nice little event.

Alex Ferrari 34:58
Oh, there's so much fun.

Edwin Pagan 35:00
Yeah, you know, so that kind of stuff, you know, so obviously, you know, if it was in public domain, we probably couldn't pull that one off. Right. You know, it's it. You know, it's sad, though. But you know, like he says, he said in interviews before, you know, the world is better for it to some degree, even though his bank account isn't

Alex Ferrari 35:17
Right, because everyone now gets to see it. And it'll probably get farther distributed, if you will.

Edwin Pagan 35:22
And then look what it's caused with the fact that, you know, it wasn't a patented idea.

Alex Ferrari 35:26
No, it wasn't exactly

Edwin Pagan 35:28
So the hoariest I probably wouldn't have gotten to the level if they would have had the reins on it.

Alex Ferrari 35:33
I can and like movies like was it not a Dawn of the Dead? This the one in the mall? Dawn of the Dead? Yeah, that was like you You look at his it was George that did that one, right? Yes, he did. Yeah, that that movie, all the

Edwin Pagan 35:47
And the 30 others of the dead.

Alex Ferrari 35:50
Yeah, exactly. But that specific one, I remember watching something's talking about the basically social commentary he was making? Oh, exactly. It wasn't just about a bunch of zombies, it was about exactly about and so you can start looking deeper. And, you know, into it than just, you know, of course, there's some blood and guts in it. But if you look at it, he was making social commentary about the times and things like that, which was what good art should do, regardless of genre.

Edwin Pagan 36:14
And you know, and it's interesting, because film scholars and you know, people that deconstruct images, exactly, particularly in film, have noted many times that more than any other genre, horror does kind of become a frame of the times, if you look at many of the horror films, you'll see that they're sort of echoing a lot of the concerns and passions of the time, in a different way. So it's known for sort of kind of becoming a sort of a time capsule for the period in which the film was done. So then

Alex Ferrari 36:43
Why is it now that apocalyptic zombie movies have become an zombie genre has become so popular in today's world? That's a good question.

Edwin Pagan 36:54
I think I think, and I read an article recently about that, I forget who wrote it, but you know, they were making the comparison with you know, everything that's happening now with terrorism, and how all these borders are being erased. And whereas at one point, your enemy was was, you know, you able to point out your enemy, because you were both wearing uniform,

Alex Ferrari 37:13
Right, but when was one of the Black Cat one was wearing the white hat, right?

Edwin Pagan 37:16
And now that's been erased. And so you know, a person down the street to be somebody looking out to the, you know, to destroy you or attack you, and vice versa, because, you know, we do it overseas as well. And so, you know, I think that's the genesis for sort of the what's happening now with all of this stuff, that it could come from anywhere viruses and things of that nature,

Alex Ferrari 37:36
Economic hits,

Edwin Pagan 37:39
There's a ton of thing, you know, the whole global economy, and how all this sort of blurring of borders is now creating all these other, you know, blowback effects.

Alex Ferrari 37:49
Very, sounds very true. Now, let me ask you, do you think it's tougher today to scare an audience member than it was 20 years ago?

Edwin Pagan 37:56
I think so. I think we're very jaded. You know, I myself, I'm going to go to a good horror film or you know, what I think is going to be a good horror film, because, you know, you can be deceived by the trailers and all the publicity and sometimes much better, you know, in short runs, like a teaser, or a trailer or posters, and, you know, and you go see the film, and I'm sitting there practically laughing at how corny the execution of it is, or how bad the story is. Right. And so I think, I think, you know, and I think but that's true of modern audiences across the board. I think we're, you know, MTV educated us to be more sophisticated of how much information we can take in in a minute with the fast cutting in this and then you know, just the linear time kind of consumption of images and and, and we're more into intelligent you know, I mean, a lot of the stuff that we were afraid of in the 50s 40s and even before that, even in our Latin American literature, now we look at and we're like, no, that's an old wives tale. And so for someone that really you know, come out and really pull the strings in a way that really makes our adrenaline sort of bubble up and you know, in our psyche get engaged in that way and that dark space, it takes a lot more effort and I think that's one of the reasons they're going back to old fashioned storytelling like the Gothic novels the suspense the thriller, you know, instead of the slasher you know, the slasher is a good it's a good you know, it's good like a roller coaster ride but if you really want to get scared you go into the haunted house,

Alex Ferrari 39:25
Right and the thing is a slasher film I think in a lot of ways is a lot easier to make them a psychological thriller or something that gets you in your bones or in your mind.

Edwin Pagan 39:37
I would have to agree with that to a certain degree because also you know, it's not a blanket statement one you know, the technique of having to make a lot of those. Those slasher films pay off takes some skill. Oh, that's um, but I think when you have to really like finesse, the story, the acting and let those things play out. You know, as you shot it on set and then how it is Cuts later when the editor and you are in there, you know, cutting the film. There's a lot of skill in that because you know, how long do you hold a shot?

Alex Ferrari 40:08
How, How much blood is in the shot?

Edwin Pagan 40:11
What you don't reveal, you know, and sometimes, you know, holding back some information. So the right moment is all it takes. Right? So it isn't about Oh, look at this, look at that, look at this. Sometimes it's just like, Alright, you play with the audience, you hold a little bit of information that, you know, they're thinking about that they're going to sort of, you know, because everybody wants to figure it out. We go to horror film any film these days. And from frame one, we swear we already know who the killer is what's going to happen.

Alex Ferrari 40:36
It's so tough. It's so tough, being a filmmaker and a storyteller now.

Edwin Pagan 40:41
Part of your job these days is how to, like you know how to become that ringleader that's making, you know, the lion jump through the hoop and all of a sudden an elephant comes through and it's like, oh, what just happened? Yeah, it's like, it's it's a tough genre. But it's, you know, I think it's a genre that you know, every year they they, they they announced the death of the horror film and house, but you know, it's the studio's themselves because it's always they announced that that starts coming to the fore when their big 10th film comes and then on their low season, they're putting out these more low budget films that provide a bigger you know, return on the investment also in horror as a back end, it's you know, it's crap. It's the game they play. So film films, horror films are not going anywhere, anytime soon, or anytime in long run. So as long as we are in, we have the capacity to still feel fear. And, and that sort of high end emotion of you know, self preservation in the face of here. It's not going anywhere.

Alex Ferrari 41:41
No, agreed and and that was I was just watching something on Hitchcock the other day, it was one of my favorite directors of all time. Oh, yeah. And the master of suspense, and he did a lot for for suspense, thrillers, not as much horror, but suspense. I mean, he was the guy, he was the master, and how he shot psycho specifically in black and white, because he didn't want to see any blood because he can't stand blood. He said he couldn't stand blood. So he shot it in black and white, and that you barely and you and during the infamous shower scene, you never, ever see the knife go in, ever. Oh,

Edwin Pagan 42:17
No, no, it's just up in the air. It's coming down

Alex Ferrari 42:22
Shot of the eye shot of this. And it's masterful. It's why everyone studies it. It's why everyone studies it. So you're also not only a horror, Maven, and fan, but you're also a cinematographer. So what made you want to jump behind the camera as a cinematographer? as out of all the jobs you could do in the film business? Well,

Edwin Pagan 42:42
I started there. I you know, in the South Bronx when I was about 10 years old, my mother enrolled me in the the boys club so I you know, the Madison Square boys club Hill Avenue clubhouse in the South Bronx, as a way to keep me sort of reined in, you know, this is the 80s and all this stuff is happening. You know, actually it was when I was 10, it was the 70s. And so, you know, a lot is going on in the South Bronx. Oh, yeah. And so she, you know, she was raising me as a single single parent, and she we had just moved into the area. And she found out about the boys club and enrolled me there. And you know, I made friends very quickly there. And one of the things I discovered early on after becoming a member at the age of 10, was that they had a darkroom in the basement. And there was a gentleman there who was the art director for the boys club Ernesto lanzado, who sort of became my my teacher and mentor for about eight years while I was you know, learning my craft and it's ironic because I had only tripped into that as a bunch of my friends and I had gone into the woodshop right next door and the pottery room to get some place where we can go outside and help each other with clay have a cleaning industry and but when I went by the dark room, which was outside of those other two rooms, I stopped at the doorframe for a moment because it was you know this room is painted black it was Ernesto was in there with two other students and I was by the door a little too long and he said well you're either in or out because he just during the class and I left of course so they went to be with my friends but I came back the next day and he started telling me when they met what they could teach me that it would be fun that it would be creative, I had nothing to lose and I started coming to the classes I was hooked and I learned how to take photos develop black and white film make my own prints

Alex Ferrari 44:27
This thing this thing film you speak of what is that?

Edwin Pagan 44:30
Oh chemical process. Is this salt silver salts on an acetate that you know it gets exposed?

Alex Ferrari 44:39
You're speaking gibberish sir. Are you okay?

Edwin Pagan 44:43
I have fever fever. You know, and I was hooked I was hooked the magic of it of watching. You know, a print come to life after you. you expose the paper and scan it in the developer. It's

Alex Ferrari 44:57
It's magical, really.

Edwin Pagan 44:58
It's magical and You know, but by the time I was about 1718, I was called into the director's office Rob Porter. I still remember him Kylie's great man. And and they asked me if I was interested in taking these two classes at School of Visual Arts that they had some vouchers for one was in production, the other was in cinematography. So I went, you know, the the week of the the first class and I was in producing, you know, at the time, I'm 1718, you know, crunching numbers, creating schedules, I was like, This is not for me. And so I went back the next day, I said, Well, I don't know about that producing class at the time. And he says, Well, that's fine, we'll give this one to another student, another member of the boys club, but go tomorrow and check out the one on cinematography. And of course, that fit like a glove, right? There was nothing they were doing there that was foreign to me or was an interesting except now we're working with with moving pictures.

Alex Ferrari 45:51
We'll be right back after a word from our sponsor. And now back to the show.

Edwin Pagan 46:01
And over the years, I just, you know, little by little got into cinematography proper, and ending up on people's sets being kind of like a shadow. And little by little being given jobs, smaller jobs to do until, you know, eventually I was the cinematographer on on projects in both small and big. But in New York, mostly, you know, smaller budgeted films all in the work, but it was a great proving ground and, you know, Jesus Christ, it's of what now it's like, you know, 2530 years that I've been a cinematographer,

Alex Ferrari 46:35
And you've been most and most of that time you've been in New York,

Edwin Pagan 46:37
In New York, for sure, you know, so I've worked almost with everybody in New York, who's done something. And the interesting thing is that, you know, I've directed as well and written as well, but the one thing that I would still do an atelier, if I'm given the choice as cinematography, you know, I like directing. But, you know, there's always that that passion that you would do whether you there was nothing else you could do. And I think photography and, and, and, and cinematography are still the things that I gravitate to the most, you know,

Alex Ferrari 47:07
Now, can you tell me a little? Can you tell me a little bit about the New York independent film scene? Because I'm from LA, and I'm originally from Miami, as you know, right? So I know the Miami film independent film scene, and I know the LA scene, but I don't know a lot about other than what I've read and stuff like that. Right? How is it on the street, like, if you will, of the indie film scene there?

Edwin Pagan 47:28
Well, you know, one of the things that happens in New York that I think doesn't happen as much in other places is that you know, people really come together and you know, it's kind of a testing proving ground or good way to learn. And a lot of people work on a lot of people's they cross pollinate projects. And so a lot of people go to film school here, or just sort of get into the the craft just by osmosis, because you know, they're around people that do it or are interested. And so you get a lot of people that sort of working on small projects, and, and are looking for people to work with them. And you know, a lot of people that have the skills when they're in between other projects, sometimes even if they're seasoned craftspeople will work on smaller, smaller films, because there's creativity on smaller projects that sometimes doesn't happen on bigger budget projects, in terms of the fun that you can have, and you know how loose it is. And so, I got into, you know, what, when I, when I started really becoming a cinematographer, I started sort of hanging out with other filmmakers that already had a little bit of a track record. And I remember one time distinctively a friend of mine who I had said that I wanted to get back into filmmaking because I got also got into theater for a while. And after a small period there where I wasn't doing any film. A friend of mine, Sonia Gonzalez, who was a filmmaker itself, basically mentioned that a small group was forming in New York, called naleo, the National Association of Latino independent producers. And the organization itself hadn't been around very long at that time, they were forming chapters, the National Board was sort of evolving. And I started going to these meetings and you know, there would be 25 3040 people there, they would meeting at that time at WNET 13 on West 30th Street. And, you know, it was like, just so I mean, you know, it's even hard to describe there was a feeling about all these young people that were creative, sort of getting together and showing their sample work or you know, showing up next, or something that they wasn't working development, etc, or even showing work that was already had been broadcast because he had some people coming in that had more experience. And, you know, over the years, that group grew, I mean, it's grown from what it was, at that time, probably about three or four chapters to now like, I think over 18 chapters across the country, you know, it's it's a force to be reckoned with, but a lot of people that at that time that I was part of it, have gone on to do you know, major work, you know, Alex Rivera, Christina ivara, Sonia Gonzalez, you know, just dozens of people who cut their teeth during that time just by interacting with each other and have gone on to do you know, like, you know, serious work and TV, and film and documentary for the most part. And but New York is like that New York, you know, people want to get together and I've gone to LA and I've done projects in LA, both commercials and narrative work. And if you're if you hit the floor in LA, on the West Coast for a period of time, and you talk to people about your project, they also Oh, I'm in I'm in but when you're getting ready, getting closer, it's all about what's the budget? And what's the line item for me. And you know, and I can respect that right? Because I get pretty antsy when I get the script. And it's all you know, this is a no budget thing. But you got to have a little wiggle room, you know, and but you know, but that's how LA and LA is all business and it's that's what you go there to town to get to create and work and and the work there is primarily business. That's how you earn your living. And I think in New York, a lot of people do other things as they're developing their craft, and a willing to sort of roll their sleeves up with other filmmakers to get the experience through. So there's sort of a effervescence that bubbles up here in New York among independent filmmakers that you probably don't see anywhere else. And another thing that happens in New York is that because of the the transportation hub, the infrastructure for people to get around, you can say we're going to meet in an hour and you can have 25 people meet at that location because it doesn't take it isn't that hard to sign it kind of get there. Yeah. You want to have a meeting, even if it's a membership meeting, and you have it in LA and people are coming out from the outer regions or the Hollywood Hills, or whatnot. You know, it's gonna probably take them an hour, two hours or three hours in LA traffic, right? And so that's a turn off. And it's a little harder to do it there. But New York, it's always been you know, and you have an app the inactive film hub in New York, you know, the the television industry is popping in New York always has Yeah, there were pockets of time where, you know, it wasn't so much but there's always activity in New York, you can't go out on a weekend or any weekday and walk anywhere in New York, where you don't see some evidence of a film in production, whether it's small or large, you know, it's just it's just part and parcel. People don't even get taken aback anymore by seeing a film production, you know, they just want to get by, you know,

Alex Ferrari 52:22
That's an event. It's very New York. I don't know, I don't know if you know this or not, but I lived in New York for 10 years. When I was growing up. I was I grew up in Queens. And the one thing I noticed and people always ask me about LA and New York and like, what's the difference as far as the film industry is concerned? And what I always say is like, if New York if film if the film industry literally left New York tomorrow, New York is New York, right? But if if the film industry left Los Angeles today it's gone the city would the city would come crumbling down around that's

Edwin Pagan 52:56
That's a fantastic observation. I hadn't looked at it that way. That's very true.

Alex Ferrari 53:00
I mean, New York's New York I mean in New York has millions of other industries while Um Don't get me wrong, LA is a you know, it's a third second biggest city in the country. And its massive, but it's based in built on in the film industry. So if you took if you took the film industry out completely like it, the whole city would fall, I think would fall apart.

Edwin Pagan 53:19
It would dry up somewhat, you know, you're in New York. I mean, I think you're right, because I think New York is New York, and there has happens to be filming. Right? Exactly. You know, the city. I mean, they'll lose the they'll lose some income. And it's like London,

Alex Ferrari 53:33
Like like London, I need that there's some film in London and there's a lot of film in London. Don't get me wrong, but if all the film industry left London, London will be London, London will be London. La is very distinctive that way. Yeah. So after shooting so many indie films over the years, what are some of the biggest mistakes you've seen filmmakers make?

Edwin Pagan 53:52
Oh my god,

Alex Ferrari 53:53
It's gonna be a long podcast.

Edwin Pagan 53:55
Short. I think preparation I think people take pre production for granted. I think that's I love pre production. I love sitting down with the people that I'm going to work with in the mud later on. And sort of toss out ideas I mean, you have the script, you have the director's vision. But there's so much that so much fun that can be had at that point. And I mean, fun. You know, I think people look at it as joy and they think they just want to get to the nitty gritty and that's the fun and you know, being on set and shooting is fun. But what but that pre production that time leading up to it where you get to, like see source material or, or look through color palettes or say, you know, these are the costumes. These are the things that we could do. How do we execute this shot? Well, let's look at things that have been done before. Let's try to come up with something that's an eight year film a signature shot that only will be seen in your film and a reason for it. And I always talk to directors about that when I'm shooting for them. I'm saying, Let's start thinking of a style or, or shots that you want to execute that you think might be hard to do, but that are innate To the storyline not just a gimmick that you know you can come up with nice shot, put it on a dolly and pull it off of a dolly and have the guy go in the rest of the way with a steady cam and like I

Alex Ferrari 55:09
Am Cuba style, right?

Edwin Pagan 55:10
Exactly. But But, you know, I'm talking about shots that are signature that, you know, if they weren't moving, they could be a poster. And pre production is amazing. I think a lot of emerging filmmakers and sometimes even more seasoned pros don't take the time to enjoy that process because I mean, it's so much there's so much creativity that can happen there. And and not just from you and I always tell directors, this that are emerging to when I'm on a panel or something is like, Listen, be open, don't worry about it. Because what happens is at the end of the day, any any any anything that happens on your film, that's magic, they're not going to say what's the cinematographer, they're not gonna say it was the writer, they're gonna say, Wow, what an amazing shot. So and so that who's the director, right, whether it's a man or a woman, and and so you know, that's that's a point when in the process where you can really sort of absorb a lot of information that you know, people are helping you to polish and and and, you know, and tactics that you can employ and even ways to make it better, because I think that, you know, there's the script and then there's things that the actors bring to it or other people that are talented that are part of the crew, whether it's above or below the line that can add something to it. So if you if you sort of like you know, if you lock your way, self away mentally in that it's only going to be your way or the highway, you're not going to be very effective as a director and I think those are the ones that we normally read about in the trades, where the battles happen and people are walking upset because it's like, you know, you know, unless you're on our tour where your your your vision is so razor sharp that unless it's done your way people are not going to know that it's your work. There's a difference, but you've earned that right?

Alex Ferrari 56:49
Right. James Cameron, James Cameron wasn't James Cameron when he did his very first movie. Exactly. You know, neither was Michael Mann,

Edwin Pagan 56:55
Even VMO Torro. So a short of his that was an early piece, which was okay. And that's probably as much as I can say it was okay. Right. But you know, now look at him now. He's amazing, right? And so we all start somewhere and I've done short films that Don't ever show. I don't know maybe it's like some in some Park. I become, you know, known and somebody wants to throw it on his look at back when Yeah, well, I'm developing. I'm not you know, it's not going to be seen. Of course, of course, you know, we all get there. We all have to do it.

Alex Ferrari 57:28
Yeah, I was actually just, I just did a post on indie film hustle about glim Tarantino's first film, yes, the the my best friend, my, my birth, my best friend's birthday. And when I found it, I I'd heard of it, but I never seen it before. So I thought I wanted to kind of bring it to everyone's attention. Because when you watch it, you you see the seeds of genius, right? Kind of like you can see the dialogue, you can hear him hear his voice there. I mean, it's not a good film. So it's very, very bad. But you can sense and see that and it's such a wonderful thing to go back to some a director like clementina, or any, you know, you know, Master of his craft, or her craft and go back to their early, even first work to really see what it looked like from that point to pulp fiction.

Edwin Pagan 58:21
Because I think we all have our own voice. I think you know that. The other mistake young, emerging filmmakers, yeah, make that it's like, you know, they get so caught up in wanting to

Alex Ferrari 58:31
Be the next kid. No, they'd be the next Guillermo. Right?

Edwin Pagan 58:34
Exactly. What's my style that you know that they get bogged down by trying to create style instead of just doing what they would do in any way, you know, there was nobody else around and then that becomes style, because style is really an imprint of who you are, and how you see things not something that gimmick you come up with, although that can be part of it. You know, I think it's you know, there's a reason why certain filmmakers will have a certain shot in the in the older films over and over, but they use it at the right time. You know, there's a language to it. And we, we realize it because we've seen it before, but we also that we had never seen it. It's not something that would jump out at us. It's it's integral to the storytelling.

Alex Ferrari 59:17
And that's one thing I always tell filmmakers to the they don't. A lot of people always want to be like, I want to be the next Quentin Tarantino I want to be the next kinomoto tour. I want to be the next Robert Rodriguez. I'm like, you're not gonna be that that's not that's not that shouldn't be your, your goal. Your goal should be the next Eddie book on the neck. Right? Alex Ferrari, you know that be you. And if you notice that all these guys are talking about they're all being themselves, none of them copied. And other than Tarantino who copies from everyone who's now made it an art of copying everybody filtering it through his filter,

Edwin Pagan 59:51
But he's uh, he's the he's like one of these ultimate cinephiles like in his work, he's just paying homage to everyone who has blown him away before right so in that sense, he as being him in the sense that correct the ultimate you know person that provides our images to other people that he admires

Alex Ferrari 1:00:07
In his voice though, but in his or in his voice and his taste and his tone and a lot of filmmakers always get caught up and I've seen so many filmmakers just like trying to be this or trying to be that movie or this is hot now so I'm gonna do this I'm like, you're not you're not gonna make it happen it's not happening. So can you give any advice to any budding cinematographers in the audience?

Edwin Pagan 1:00:30
Yeah, I think I think the one thing that's being lost these days with all this digital platform which is you know, it's it's a it's a blessing and a curse and and a curse. Because I think what's happening is people are forgetting the true nature of optics, learn learn your lenses, learn the language of cinematographer you know what what does a wide shot convey what is a shot, you know, shot through a longer lens a telephoto lens convey and and you know, instead of your films, there's, there's a way of using these lenses at the right time, and particularly when you're doing coverage, and what what look does it provide through to the to the palate, because not only are there different types of lenses, and different types of lenses give you a different aesthetic look, but various focal lengths just to provide a different things. So I'm gonna just a statement somewhere, exclamation point. And one of the things I see a lot happen these days is that you know, somebody who just rent the zoom lens, a wide tool, moderate telephoto, and instead of using various points of the lens instead of using primes but I mean if you're on a budget and you get a zoom lens, that's okay. But use the full scale of the lens at the proper time if you're going to do a close up or a very you know, sort of portrait shot go to the far end of the lens, you know, go a little bit more telephoto, and instead, what I see is they'll they'll still be on the short end of the lens on a 24. And instead of like going and zooming in and getting a shot with a particularly amount of depth of field is that they'll actually just get closest to the the actor or actress. And so now you have a 24 millimeter lens foot from the actress and they're looking like they award right instead of it being sort of a beauty shot or more something that brings focus just to what's in their subconscious, you know, and, you know, and but on the other hand with the fact that everybody is now using these DC DSLRs it's everybody wants to their shot to be blown out, you know, they have like a shallow depth of field. So every shot has a shallow depth of field. And so you know, it doesn't work, you have to learn the language, study films, study or study your craft, study your craft.

Alex Ferrari 1:02:48
Now, how would you approach selling and marketing an indie film? indie horror film today in today's world, like you've seen a lot of filmmakers trying to do it? What How would you approach it? or What advice would you give to an indie filmmaker trying to get noticed?

Edwin Pagan 1:03:03
Well, I mean, social media is one way obviously at this point, there's no no way around it. In fact, it's it's kind of flipped on its head now that that's what we're taught should be the thing. I mean, there's still some filmmakers out there that are so young, that that's all they've known. I know, I know, I don't know, they don't know, the old advertising, the old marketing, and magazines and TV commercials. So there's different ways of getting the word out there. I think we get stuck with this social media thing, which is, which is an advantage, but you still have to use the old the old world tactics of refining your message and getting that message out there. Social media is just one tool. Whereas marketing and advertising and publicity is is is is a craft just like filmmaking, and I think if you forego the craft of marketing and publicity, and you think that Facebook and Twitter and Instagram is going to do it for you know, that's just a message out. But if you don't tweak it and make it interesting, and get it before the right people, you're back to square one because everybody's doing it, you know what I mean? There's you don't have don't you don't have the fountain of youth at your disposal. You know, nobody, nobody stands out is beautiful. If everybody has the pill that makes them you know, beautiful, then it's like, what's his extension? You know, and so I think the thing that I would say to emerging filmmakers, is partly what you said in your, in your podcasts about connecting with people, and having the tact and tenacity to follow through, have the tact in the sense that I don't bombard people and be obnoxious, you know, find the right way to get yourself introduced, even if it takes three or four times because I think if you if somebody hears your name once, and it's in a very casual environment, and then they hear it in a newsletter, and then they hear it the next time you meet them, they say, Oh, yeah, yeah, I remember we met so but if you bombarding them you just become that obnoxious person. That is just occupying their time and just you know, I mean, who wants that? And then be prepared, be really prepared, that when you get that moment to shine in front of someone, that you're going to be able to answer all their questions right better than anyone they shouldn't be filling in the blanks for you, there's nothing worse than going into a session where you're, you know, you're pitching a project at any level. And it doesn't have to be only when you're in the big studios, it could be with anybody and someone with a small production company who's looking to do films can also be your stepping stone, you know, someone that has no as much budget as you do at this point, but the fact that you're going in and you You're the one that should know that project better than anyone, when when I, when I've seen I've gone into a room or been in a room when somebody is pitching a project, and they're stumbling, and I'm filling in the blanks for them, that's not good. You should be the one in that room that knows that project better than anyone. And also the part about passion. I think people seem to think that they have to turn it on when they're in front of people, you know, and they think that being that being passionate as being overly bubbly, is my passion. You know, passion is when you're homeless, and you're still making films, I went through that not a lot of people know that but I went through a period where I was homeless for about four months sleeping in my office. Because I had gone through a separation I was still making my films nobody had a clue and passion that didn't happen in the room when I went in and all sudden I started smiling my passion was that I wasn't going to give up my craft and that I had the tenacity to work on it every day even though I was I was trying to decide before between a cup of coffee and printing out a page in a script, that passion you know, that's I think people need to kind of reorient themselves in these terms that are floating around and I think what your podcast is is one of those places because you're giving them the real source you're giving them the real information that most panels aren't telling them

Alex Ferrari 1:06:45
I appreciate that I that's what I that's why I started indie film hustle man I really wanted to kind of get that out there and because I see you know both of us have been around the game long enough and we've seen so many filmmakers coming through our doors in one way shape or form that they just get eaten up by the system and just a little bit of information a little tweaks here and there can make such a huge difference to a filmmaker trying to make it and and now you know the goal of indie film hustle is also just to kind of build a career make a sustainable living doing what you you love to do and it's and it's also something I'm trying to do you know I'm you know I'm going to be shooting a film next year and in doing different things to try to sustain myself as as a filmmaker just doing what I love to do.

Edwin Pagan 1:07:33
And I think that's the distinction with this stuff that the way we do it and I've certainly seen it in your podcast is that we're not preaching from the platform of the podium we're like we're in this also you know where squirrels trying to get nuts as well. Were out there just like you are we're just giving you information on what's worked for us. Right and a lot of it is common sense it's just basically saying let's not go get caught up in these conventions of social media and how people have become so rude because they just want to cut to the chase that people at the end of the day is still people and you're still gonna rub people the wrong way if you take the wrong approach so step back settle in get prepared and then use the right approach at the right time you know it's no different than trying to pitch a horror movie to a station or network that all does comedies your research it's like back in the days when you see a proposal then you sent them out and you did your research and you pull their annual reports and you knew that this particular organization wasn't the right fit so you move on right so make make sure that your your pitches are mission mission match so that you're not wasting your time or someone else's right I think you'll you'll never get back at the door even when you have that comedy

Alex Ferrari 1:08:42
Right and that I think a lot of stuff is a lot of filmmakers today are using the shotgun approach which they just you know spray and scatter you know the you know the newsy just like the drone eventually they'll hit something and and that's usually gonna just piss people off you know and like you said even when you do have that comedy script because you never took the time to build that relationship up

Edwin Pagan 1:09:01
Yeah no no that's that's the worst thing you could do and and you know and we have the tools these days at our disposal oh my god if we would have had this back oh my god can you you know with the with the with the field being as limited as what they're still having these tools

Alex Ferrari 1:09:16
Can you imagine what 80s Films would have been like in today's technology? like can you imagine what like Jim kata would have looked what what the can what the cannon boys would have done

Edwin Pagan 1:09:29
So it's a blessing and a curse at the same time it's just a matter of like navigating that so you get more of the blessings and less of the curse. You know you don't want to you don't want to be that cursed filmmaker. You know there's old term a friend of mines Derek Partridge uses all the time. He did. He's done quite a few films together with me that a miracle Spanish Harlem and a lot of others. And he says you know when you when you get the stank, you know you get the stank that just state you know, it's your reputation. You get that thing. And no matter where you go people can smell it. You know, it's just like part of you. And if you do it wrong for too long a period you end up getting the stank.

Alex Ferrari 1:10:08
It's tough. It's Yeah, I know. I know what you mean I've known filmmakers like that, that they get that stank that they screw people over or they're not doing it right or it and all of a sudden, like it's a small it's as big of a business as it is. It's extremely small. Exactly. It's extremely small. I mean, and you have no idea who that one person that you screwed over. King has a connection to I mean, look at our relationship we've known each other for 10 years. We know a lot of the same people, right? We don't run in the same circles but we do know a lot of the same people and if I would have screwed you over you would have screwed me over God knows how many jobs over the last 10 years that might have affected that's right you know, or, or connections or things like that and people especially the younger filmmakers, they don't think long game they only think instant and if they could just start thinking about the long game a little bit more I think more filmmakers will be more successful. So I have two more questions for you sir Sure. They're very very difficult questions so be careful

Edwin Pagan 1:11:13
What's happening for breakfast this morning

Alex Ferrari 1:11:15
Where do you see Latinhorror.com in five years?

Edwin Pagan 1:11:19
Actually that's not a very hard question because I'm definitely I've been working on a game plan for that Well one of the things where we're developing now is a platform called metal marketing I love that one yeah me other marketing which

Alex Ferrari 1:11:31
Which can you translate can you translate that for the audience

Edwin Pagan 1:11:33
Temor marketing Temor is fear in Spanish Okay, so we've kind of taken the the the Spanish convention and as part of the name and the English to finish it off, we have the marketing one of the things I like to do is make sure that people understand phrases that you know, from our culture and no different than you know, saying a schmear on a bagel you know, we make use of those kind of conventions as well and the temor marketing is a platform and you know, one of the things I get a lot from publicist is can you promote this film can you promote that film and that's fine when I was developing the thing but these people are working these people are sending me these press releases from the office from nine to five you know and getting paid so and I've been doing this long enough and covering the rent in other ways but also you know, getting advertising every once in a while and then it occurred to me that you know, why do we have to do this just as a as a as a trade off as a hobby or as a trade off because I get a lot of access to screenings and and and actors and directors that are doing these films, you know, kind of almost as a trade off for publicizing their films and I don't publicize the ones that I don't like if you're gonna see something in Latin horror is because we we were reviewing it because we liked the film to some degree we may not like all of it will say so. But if a film is really bad, it's just I'm not wasting my time reviewing a film that's bad. And so we created via the marketing which is going to be continuing to launch rollout which is a platform for us to do marketing for the sector that's trying to reach the Latino and that loves horror films. We have a really substantial database that we built over time that is not based on spam These are people that have said I want more of what you're offering or what you're talking about. So I think what happens to a lot of publicity companies is that at the point that they get a job that say that they're going to do a romantic film they have to then find the people that are probably geared to to you know, leaning toward that kind of genre and so they start looking out for the blogs etc that kind of feature that the same way they trip over Latin horos website when they're looking to promote horror films and so I figured you know there's time to cut out the middleman and generate that income for yourself instead of doing it for someone else at no cost or as a as a trader and so that's launching that's going to be a build that's almost like a sidearm marketing soldered on it's entirely for profit business there's going to be sort of you know headline horror as the as the engine powered by as sometimes I see on websites and you know and and and and the other thing is that we're going into production ourselves we've we've produced a handful of short horror films on the Latin horror label. And you know, there's a point where reaching out to different companies to see how we can partner up for them to find content and partner with people to produce films. Now, originally low budget features, but you know, we'll scale it up as we go for it. But the beautiful thing about Latin horror and horror as a whole is that it's one of the it's one of the genres that the return on investment is the greatest because a lot of the horror films are done for relatively small budgets. And as you see, week after week when these films the really good ones roll out is that the return on investment is astronomical in some sense. That's why people keep making them and hoping that they hit that pot of gold, you know, like apparent on my table activity shows and actually, you know, even paranormal activity, the produce That have kind of taken notice of the Latino audience because the last one they made was all Latino characters and it was based on Latino mythology. So you know they recognize the audience so that's that's one of the things that's out there those two things you know me other marketing and also you know Latin horror producing its own content in partnership with other entities.

Alex Ferrari 1:15:20
Very cool. Now the toughest question of the evening. What are your top favorite three horror films of all time?

Edwin Pagan 1:15:27
Oh, that's that's easy to without question the exorcise the thing. Okay. And the one that I saw the first time ever even though it's kind of a campy British made film is the tails of the crib, the original

Alex Ferrari 1:15:42
The original tails of the crib, not the one that from that was Cinemax they released the original

Edwin Pagan 1:15:46
Yeah, they've done a couple of verses Sure. And it's a it's a great film too you know it's a really interesting film but the original is something can be about it and I think just because it was the first horror film that ever swana theater that spooked me out it's it's always going to be on the in the Pantheon for me

Alex Ferrari 1:16:02
Very cool yeah the thing is like that that

Edwin Pagan 1:16:05
The original what actually I shouldn't say the original the second because it was done one in the 50 the black and white one

Alex Ferrari 1:16:11
Oh yeah, that's the first thing Yeah,

Edwin Pagan 1:16:12
That's right because it's different you know, even when they made the third one people were like, oh, how could they you know, like well he did it the carpenters thing was also a remake

Alex Ferrari 1:16:23
Right right But he did such a good job that people forgot about that

Edwin Pagan 1:16:28
It's an amazing

Alex Ferrari 1:16:28
And the funny thing is that they originally they thought it was you know they called it pornography and it was horrible and he was he couldn't even get arrested and and and now it's looked upon as like he's a genius you know and you know and I was just I actually just saw they live the other day

Edwin Pagan 1:16:46
Oh yeah.

Alex Ferrari 1:16:47
What a great flick that was you know,

Edwin Pagan 1:16:49
I'm currently doing that here now you know revisiting all his canon of films as as an image but also as a as just orient orient orientation So

Alex Ferrari 1:16:59
Yeah, I haven't seen I haven't seen big trouble Little China since I was since I was a teenager so I actually found my list of it's on my it's on my queue to to watch now because I went through a little john Carpenter now after I saw the interview with him and um, Robert Rodriguez on the director's chair

Edwin Pagan 1:17:16
Yeah. Listen listen to us talking about these things this is like when you know that someone who loves film you know talking like little boys yeah oh yeah because this is we we live and breathe this and you know even if the the industry went away we'd still be locked up in our homes cracking open the DVDs until the point that the DVD player wouldn't work anymore

Alex Ferrari 1:17:37
Or or actually crack opening the Netflix queue or the Amazon because that's a whole other conversation that you know I've I've I've talked I've talked to some people in regards to the this generation will never understand video stores right they won't understand the the magic that was at a video store that you can go down the aisles finding a new stuff you know things that you would have never seen looking at a box grabbing it feeling it that amazing artwork you know we were the artwork promised you something that obviously was not going to happen. Oh, like like I worked in a video store when I was in high school so was it the my favorites were Slimer Slimer ROM the girls of Slimer ROM on the bolo Rama which already exists already babes in the slammer Rama bola Rama Thank you. Obviously Toxic Avenger, a New York a great Indian New York Film. Yeah by Lloyd

Edwin Pagan 1:18:36
And that one is tossed around a lot is being remade and and never gets really.

Alex Ferrari 1:18:41
Because actually I'm trying to get Lloyd on the show. I really want to get Lloyd on the show because I've met loads a few times at festivals and stuff and I think his story is such a unique thing about what he's done and how that's how the industry has treated him over the years you know, I mean he obviously makes his trauma con style movies it's his it's his stuff. And whether you love it or hate it and it all kind of started with a Toxic Avenger I remember watching Toxic Avenger and I'm like, What is that? It's but if you remember there was a moment in time where there was a Toxic Avenger TV show, like a cartoon show that was like lunchboxes and stuff. And Lloyd said that I won't point the studio stepped in and like killed it. Like they weren't gonna they didn't allow him to do it anymore that's what he says back in the day who knows if what's the truth or not but but he's a very interesting story of an endeavor he's as independent as you can get at this point in the game and it's fascinating but yeah, like going through the video stores and seeing that one those kind of

Edwin Pagan 1:19:44
Also that's that that's a great period in in the genre was like everybody was doing it you know, even though it was you know, it was hard to make these films you know, like you're talking about a lot of them we shot on film and all that. It's like people still rolling them out. You know, there's like People were being very clever and getting getting their films made

Alex Ferrari 1:20:04
But the thing is also back then literally all you had to do was make a film yeah and you would sell it because there was not enough product out there so even if it was a horrible piece of crap that you shot on 35 mil and put it out it was going to get sold you were going to make some sort of money with

Edwin Pagan 1:20:23
I gotta say whenever I go to the horror section of Netflix man it looks like that's still happening today well yeah now they need some content yeah throwing up everything up there

Alex Ferrari 1:20:32
It's it's it's it's bad it's bad but you know so anyway where can people find you?

Edwin Pagan 1:20:39
Well they can find me in two places they can go to Latinhorror.com which is the the page it's been applied about eight years now you know they can also find me you know as a photographer as a still photographer that's been shooting for like 40 years they can go to the pagan image calm and that's more just my work as a photographer are both in the South Bronx and since then kind of social documentary photography and journalist has a lot of articles up there that I've written as well

Alex Ferrari 1:21:07
But how is that possible if you're only 30 sir?

Edwin Pagan 1:21:14
I wish I was with the information that I have

Alex Ferrari 1:21:18
We could do some we could do some damage bro.

Edwin Pagan 1:21:20
We could do some damage body blows body but um definitely those two places you know and and emails are up there people really want to reach out and just talk and you know I do answer my emails. You know, it's ironic because people you know, you tell people yeah, they can reach out and they all say they will. And you know, the a lot of the people that have become friends over the years with me is people that really followed to and like you say, you know, they they sort of get an interest in you and you get an interest in them. So I'm always willing I'm always really willing to give information to young emerging young filmmakers you know, to the to the limits of my ability be him because I'm not the I'm not the kingmaker but you know, but the the idea still holds true that if you have a little bit information and you're willing to share it with people that haven't gone that route yet, you know, you're sort of passing it forward and I'm always willing to do that so if you know if anybody wants to reach out on either end whether it's about photography or cinematography, or just a horror genre, particularly the Latin horror genre or anybody that wants to talk 80s horror and that's fine give me a you know, give me a buzz send me an email. I'm willing to do that, you know, that's that's where I live. That's not you know, that's not a soundbite or a paragraph on the page. That's why I am so you know, where you started, I'm more than happy to, to kind of like you know, chill with you for a minute. Very cool.

Alex Ferrari 1:22:38
So everyone, definitely check out Latin horror, calm if you guys are horror fans. It's a great site. And it's an intelligence site, which is rare to find nowadays, when you when you talk about horror, it's very intelligently written and were very well put together and very well curated. So thank you so much for coming by and sharing some time with us in the indie film hustle tribe. I really appreciate it

Edwin Pagan 1:23:01
it's my pleasure to come aboard and I'm not saying this lightly when I think I think your podcast is gonna go far because it's definitely you know, you putting out some some information there that's that most people are not willing to give despite their you know, the secret of that every panel or every book or every article, you know, that's they're not secrets, they're just more the same package to sell. Your stuff is actually, you know, you're talking about what people are not talking about. And I think, you know, filmmakers in general should take advantage of that.

Alex Ferrari 1:23:30
Thank you very much. I appreciate that, man.

Edwin Pagan 1:23:33
Yeah, man. And like always, they will be sangra, my friend.

Alex Ferrari 1:23:39
I hope you guys had as much fun listening to that, as I did. Having that interview with Eddie. He's a trip and very knowledgeable about not only Latin horror, but horror in general. Don't forget guys head over to Latinhorror.com if you're into horror films. Eddie's got a great site. And it's, like I said, intelligently written, or critiques and information about not only good horror films, but the sub genre of Latin war, which is pretty awesome. So guys, don't forget to head over to filmfestivaltips.com that's FilmFestivaltips.com, so I can share with you my six secrets on getting into film festivals for cheap or free helped me get into over 500 Film Festivals all around the world, and hopefully can help you guys as well. So and if you guys are digging the show, and apparently by the download numbers, you guys are digging the show. Thank you so so much for all the all the love that I've been getting. For the show. I'm gonna keep trying to do as many of these shows as possible, sticking to my two, two episodes a week schedule. So if you really really love the show and want to help us out, please head over to iTunes. And leave us a honest review of the show. It helps us out dramatically on the rankings of iTunes. So thanks again guys so much for listening and have a scary Halloween a safe Halloween. And don't forget to keep on hustling. I'll talk to you guys soon.

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IFH 007: Dov Simens – American Greatest Film Teacher

I’m so excited to have on the show this week Dov Simens, founder of Hollywood Film Institute. He created the remarkable 2 Day Film School and has launched the careers of Quentin Tarantino, Chris Nolan, Spike Lee, Kevin Smith, Queen Latifah, Guy Ritchie & more.

“Listened to Dov Simens, Shot Reservoir Dogs and became a director.
– Quentin Tarantino

Dov Simens’ teaching style is entertaining, in your face and straight from the street. Real-world, practical film education.

“Took the 2 Day and launched my filmmaking career!”
– Will Smith

When I took his course over 15 years ago I was floored. He spoke about things I never heard in “film school.” He teaches you how to make a feature film, not how to be creative, not why you choose a camera or lenses, and not how to write the great script.

“Dov Simens has Revolutionized Film Education”
– Roger Cormen (Legendary Indie Film Producer)

Without taking his course I wouldn’t have been able to make my first film BROKEN (Watch it on Indie Film Hustle TV). He laid the foundation for my filmmaking career. It sounds nuts that you can learn everything you need to know to make a feature film in 2 days but you can.

Sit back and prepared to be schooled in the ways of Jedi Film Teacher Dov Simens.

Right-click here to download the MP3

Alex Ferrari 0:00
So today we have a great treat for you guys. You're going to be listening to an interview with Dov Simens. Dov Simens has been called America's greatest film teacher. He actually taught Quentin Tarantino he went on to took his course prior to making Reservoir Dogs. And quitting actually said I took his course. It was awesome. I made it I made Reservoir Dogs right after so along with other notables like Will Smith. Damon Wayans I think Chris Nolan, bunch of people took his course. It's a kind of prerequisite here in Hollywood and around the world. And Dov has been doing this since the late 80s. And he comes from a really kind of, you know, kind of like what indie film hustle is about, you know, straight from the kind of street from the real real action the trenches, if you will. He worked with legendary film producer Roger Corman for many years, where he picked up a lot of his tricks of the trade and his technique for his two day film school. He trademarked the two day film school. And I also took it as well a years ago, before I made broken so I know firsthand how amazing his course is. He really just kind of gets into your face and tells you what the realities of the film business are how to actually make a movie. He doesn't teach creative. He doesn't teach any of that stuff. He teaches you the nuts and bolts of making a movie. And his his technique is very entertaining. To say the least. He was generous enough to to do an interview for us. So without further ado, here is Dov Simens guys. So Dov you there? Welcome!

Dov Simens 2:14
Yes. Hi, Alex. And thank you very much for introducing me to all your members at indiefilmhustle.com. Hi, guys. Hello, filmmakers. Hello, writers. Hello, directors.

Alex Ferrari 2:20
Thank you, man. Thank you. So um, so just the indie. So the so the the listeners know, I actually took Dov's course, about 15 years ago. So I was still I still wet behind the ears back then. And his course was monumental in my, my formation as a filmmaker. I did my right after I did it. I shot my first short film that went on to do a lot of different things for me and kind of launched my career. So it's a big, big thrill having you on the show dog and to speak to you. So again, thank you so much for doing the show.

Dov Simens 2:42
Alex, thank you. You're welcome. Very much. Hello. So let's carry on.

Alex Ferrari 2:43
Okay, so um, let me ask you a question. You got your start in the film industry with Roger Corman, is that correct?

Dov Simens 2:49
Yes. Little bit before him I was about two years before I met him. I was naive and romantic came to Hollywood thought I saw movies thought I could do better. Never really realize, you know, this place called Hollywood. They know what they're doing. They're in the business of making money. And it's corporations and I came romantic and naive. I had a lot of ideas, but nobody owns an idea. I chased the deal chased the deal, it didn't happen, then add a necessity in order to pay rent, I became what's called an independent reader. And over two years, I read probably about 2000 screenplays and did what's called coverage. In those days I was paid 25 to $35 to read a script and do a two page book report analysis on it. And while doing that, then I stumbled into doing a no budget commercial. Then I stumbled into a one day shoot with somebody that was hired by Roger Corman. then a month later I did a weekend shoot for him and actually got a check for $200. Then I did a one week shoot as a production manager. Then a three week shoot, this is over six months to one year. Okay. And then I eventually became what's called a line producer for Roger Corman. So glamorously, I can say I was in the script development business, and I read 2000 scripts and did coverage item, but paid 25 to $35 each. And I was a loan producer for Roger Corman sounds exotic, and it by the way it is. So I've read scripts, and then I stumbled into working for Roger as a production manager, and he allowed me to have a nicer title on the next shoot, but he didn't give me any more money. And he allowed me to be called a line producer, which is nothing but a production manager on the next shoot. And during that time, I stumbled into doing a teaching gig at UCLA. Then, six months later, USC asked me to do the class, then NYU and I stumbled into teaching. Nobody plans on being a film instructor. We're all usually a bunch of failures, who tried producing, writing and directing. Everybody knows the saying those that can do and those that can't teach. I want to be a great producer. I want to be a great director, I still want to be but I really don't have the talent. But I have enough experience. And I stumbled into teaching I found out Oh, I'm a very good communicator, teacher. And I have the sound bites of this mysterious an industry. That is called a business. It's called show business. It's not called short. And then I just started informing people that have the passion, have the desire, have the talent, but need some structure. And I gave that to them. Hopefully, God bless. I don't know if I answered the question. I rambled.

Alex Ferrari 4:33
It's okay, it's okay. So you just start with Roger. Now, can I ask you a quote because I, I've studied Roger Corman and all his work and he's launched I mean, many, many, many film careers, monster film careers in Hollywood. What did you learn going through the Corman film school? I know a few people who've actually gone through it as well. Some crew members, DPS and so on that went through it as well that projects with Roger, what what did you learn about that kind of crazy filmmaking process that he goes through?

Dov Simens 4:50
One, it's a business to get it done. Don't make it great.

Alex Ferrari 4:55
That's it. That's it. That's nice.

Dov Simens 4:56
Now get it done. And get it done means you only have enough money for one two or three weeks shoot at the most with three weeks shoot a 90 page script. One location Roger jokingly said but it's correct. When you don't know what you're doing your first feature film take a kid's toy house and chop them up. That's a 90 page script eight kids one house Wait a second. One house take your eight actors to one house. That's a stage play. Oh, that's easy to do. No props, no location moves. No exterior night. Roger also said if he ever sees the two words exterior night and a script, he throws the script out. Don't try to shoot anything exterior, no with no turnaround. So Roger it business get it done. Sell the poster, call it a million dollar feature but I never saw more than $150,000 to make one. But he calls it a million dollar feature. And then he goes to a film market not a film festival. And he add a market he license it sells it to Italy, Germany, Japan, Korea, Ecuador Brazil, Hong Kong, China, Indonesia, Malaysia, the Philippines, Australia, New Zealand. When you make a feature film that is genre oriented, and visual oriented, and it's made in America with American teenagers, American people and American Jean for the American Ray band, and an American house in American car, you can do even though it might be poor acting. It's a genre, you can do 35 sales at a film market, at ballpark 10th out to $60,000 per nation. So let's talk business. Roger stage, he just made a million dollar feature. However, I'm the line producer, I only spent $150,000 to make it and I stopped trying to figure out where the other 850,000 goes to. So he made a million dollar feature. That's what he calls it. But he spent 150,000 then enter fill market he does 35 sales at an average price of 20 to $30,000 per nation. Do the math that means he made a profit of course. And then he comes back next year with part two and part three. And if they make profits then next year he does part four and part five. And what he said is if you want to do art does you want to send a message call Western Union. I'm not in the message business. I'm in the business of renting seats and selling sugar. That's the movie business.

Now that movie business has changed a bit as far as distributors

It's gotten better and better with social media and on demand and all these platforms. They're about 20 on demand platform so maybe you as the one night you out but your audience you have two choices audience actually three make you know budget micro budget ultra low budget feature go get your two iPhones, do it again. And let's see if you get into Sundance Toronto Telluride, Cannes or Berlin. Any other festivals are useless. Anything get into one of them. No, nowhere near a guarantee that is marketable, you will get a distributor that will probably offer you 200,000 a million dollars to walk away that one game plan. A second game plan is do it but go more not for dialogue story and plot point. Go more for the poster and the genre. And then you take it yourself to Cannes, not the film festival, the market or AFM book a room that'll cost you 20 to $40,000 to do sales. And let's see how good salesmen are. You are to Italy, Germany, Japan, Korea, and do it yourself or get a foreign distributor and a producer's rep to do it for you. But they're the middlemen, and you're going to see some creative bookkeeping. And the third way is the one that has just started really becoming real bad two years ago, is because of social media and all these different on demand platforms, being subscription on demand transactional on demand or add support on demand you yourself, nevermind going theatrical. Nevermind trying to make a print and put it in theaters. Nevermind billboards and newspaper ads, nevermind even foreign sale. Let's just go on the internet. And do it that way and cut out the middleman and you want to call it the old word of self distribution. I'll call it be your own distributor through the internet

Alex Ferrari 13:42
Now and do you suggest that filmmakers build their communities to be able to sell like build a community to be able to sell directly to them? Like you know to make up to do a VHS or or Vimeo pro on demand or or even YouTube on demand or any that's kind of stuff? do you suggest that they try to build a community of some sort to be able to start selling more or good

Dov Simens 14:01
Or good or good? Yes, yes. piglets, talk the magnitude of building a community. Okay. And not just a couple of little Facebook friends. Of course, we're talking about get to 132 million people. And if you can do that, absolutely. Absolutely. Other than that, it's just a nice exercise.

Alex Ferrari 14:22
Got it? Got it. Yeah, cuz out of 200,000 if even if 500 people 1000 people buy your film at a certain price, point it either rented

Dov Simens 14:31
Downloaded $2 $4 whatever. There it is, then go knock another one out next week. And so no knock another one out next week. Then you're going to build your database. You're going to build your community. Absolutely, absolutely. Yes, build a community but be realistic about what quantifies our community. 500 friends is not a community that barely a neighborhood.

Alex Ferrari 15:01
Exactly, exactly. So let me ask you, why did you start doing the two day film school?

Dov Simens 15:07
Had to pay rent

Alex Ferrari 15:09
Fair enough

Dov Simens 15:10
Yeah. It's hard for me to talk about me because then it comes out ego. But I'm proud of being brutally honest, are straight. Yes, you are and add a necessity. I wanted to be a big producer, I want to be a big director. But then I've got a wife and children, I had to pay rent. So first is reading scripts, reading two scripts a night for coverage to 25 to 35 bucks and for scripts on the weekend, then getting some production managing nickel dime jobs with Roger then getting a gig at UCLA right then, and they paid me only $250 for the first teaching gig for a day at UCLA. Then USC offer me $2,000 for a two day class. Yeah, I bet that's like 40 scripts reading that's 80 scripts reading Sure. Then NYU in New York or for me, $5,000 for a weekend class. Wow, a coach ticket and staying at a cheap hotel in Manhattan. But then I stumbled into somebody and I did each of those schools I did about four or six times. This is over a three year period and during the time of finding out do you know I like teaching Do you know I actually have the information from the school of hard knocks and the ability to put it in sound bites that first timers understand where I don't say the romantic things like you got to have heart You got to have passion, you got to have talent. You got to believe in yourself and air go take an exotic class on lighting. Lighting. Oh Killian, your first feature film you got let's go your first feature film you got enough money at the most for three weeks shoot, maybe it's micro budget, no budget a one week shoot. So a three week shoot is 18 shooting days. You have a 90 page screenplays. So you have a shooting schedule five pages per day, you only have about 12 hours of daylight in a day, one hour to get there get set up one hour for lunch. So in 10 hours of shooting by the way would you like good production value are covered, then each page or scene you should shoot with about six angles. The master shot to over the shoulder reverse angle medium shots, three or four close up cutaways, and a close up of the actors action. That's about six setups. So if you're getting five pages and six setups, that's 30 setups. So getting 30 setups and 10 hours that 600 minutes, you have 20 minutes per shot. Now pick up the camera move, find your new place, set it down. Now get the actor Blackcomb put them in the right frame composed properly. Let them read the one page seen through two or three times with the two or three actors you have now run out of time Don't even think about lighting. Make sense? There is no time. Okay, go to USC films go there, you're gonna look at all the beautiful movies. And you're going to think I want that to look like then go get $10 million. Which you're not going to get for your first second and third feature. Anyway, you see what I do I know you know what I do, sir? Is it real? I break it down and real. I do a two day film school day one, I teach how to make your first independent feature and dependent means get your own money. So you're not going to hear about studio financing. You're not going to hear about government funding program, you're not going to hear about product placement, you're not going to hear about Cannes and pre selling and International Co production. That's not independent financing. That's the Hollywood system. It's crowdfunding or it's legalized begging, and you're going to come up with 10th out at the absolute most 200,000 make your first feature. So you better forget the idea that you have right now because you can't make it for minimal money. Now let's come up with the 90 page one location stage play. jokingly Roger says take a kid's two outs and chop them up. It's a stage play. Put your idea that you have right now and the hustlers that you have right now I'm sure your ideas great. Get the script now put it aside for your second project. Now let's come up with a project not a short, a feature film that will get you the credibility out of fast food and get the financing for that project. And your first project is going to be a 90 page one location pretty close to a stage play the dinner for a hit from hell. The class reunion, the courtroom drama, you'll figure out something creatively everybody out there, and you're going to have enough money for a one, two or three weeks shoot. So in day one I day try to get the script. I teach how to do the shooting schedule. I teach your vendor and equipment deals assuming you have 10,000 to $200,000. I show how to spend the money for a one, two or three week shoot, but leave money leftover for post your picture, edit your sound edit your ADR, your Foley, your musical score, and how to get your output right now going through a festival, your DCP and keeping $10,000 back for promotion and social media for that one premiere at the festival and better get into a major fest worth 3000 festivals in the world. 2980 are useless.

Alex Ferrari 20:52
Yes,

Dov Simens 20:53
They are social. They're not useless. They're good social functions. They're parties and everybody gets an award at every festival. Usually it's an invoice but people call it an award. Yes, very much so. But what you've got to do is have 3000 festival Why do you want to go to a festival everybody knows why to sell your film be discovered get a distributor? Well, you're not going to sell your film going to the Columbus Ohio Film Festival because no distributors send their employees there. Have 3000 festivals the buyers that are the technical phrase are called the acquisition execs. You should do an archer article or podcast on the acquisition execs their names and who are they okay? Because those are the ones that write the checks and buy. And nobody wants to seem to know their names. Were in my class ago, here are their names here, their emails, start blogging, I'm start blessed amount. And so have 3000 festivals in the world. Those 20 to 40 acquisition execs only got about 12 festivals a year. Sundance, Toronto, Telluride, Cannes, Berlin, maybe a phi, maybe Los Angeles independent festival. So you got to get into one of those major festivals where the odds are very poor. And if you can get into one of the major festivals, now you're in, that's the key, get into a major festival of 3000. There are only 15 of them that mean anything. All the rest are nice social functions. There's nothing wrong with them. But you're not going to sell your film at a

Alex Ferrari 22:43
Very, very true I've gone through many festivals myself, and I've seen a lot of filmmakers go to hundreds of festivals. And at the end of the day, they're like not are you are you? How's your career going? Is it moving forward or not? And they generally, generally not.

Dov Simens 22:58
In poker, it's a tough one. Because when you make your film, it's your baby. Oh yeah, you're so emotionally attached to it, and it is your baby. And you know how hard you worked. And I really believe anybody that makes a feature film, especially with no money deserves an Oscar, not an award and Oscar, nevermind people that get Oscars when they're given all the money in the world and all these amazingly talented people. There's that's not tough. What's tough is to take little, the hardest thing anybody's going to do in the film industry ever is their first independent micro budget, no budget feature film, you will have little to no money, you don't know what you're doing, you will have relatively inexperienced people both with attitudes, because they went to film, schools, furniture, and somehow you got to get this thing done, done. And everybody thinks it's supposed to be perfect. And I guarantee you when you're writing the check, and it's your dad gave you the money, you're in a position of I gotta get it done. And somehow you got to get it done. And if you can get that done and get it into Sundance Toronto, or telluride or Cannes, you really are amazing. You really do have talent. And now you're going to get a lot more money for your second feature film, which is easier, because now you know what you're doing. Now you have more money. Now you can afford to pay crew what they believe they're supposed to be paid, and they like the gig. It gets easier and easier and easier. The hardest thing to ever do is the first no budget micro budget feature. And that's your community Alex and you're informing them the best you can from the experience that you have. God bless.

Alex Ferrari 24:53
I appreciate it. So I can I can ask you a few more questions. Of course. Alright, so Um, you've discussed in I online and also on your course, what are the four different kinds of budgets? Can you kind of break down real quick what the four different budgets are?

Dov Simens 25:09
Yeah, mega budget, medium budget, low budget and no budget. Let me qualify that. But those, those are the four. Okay. First off, let's get a reality check. Everybody in the world when they're say they're making a feature film, everybody always asked everybody, what's your budget? Where the correct answer is, it's none of your bloody business. Right? But it's amazing. Everybody wants to know everybody else's budget. And 70 years ago in Hollywood, I'm sure the Hollywood executives found out that people are always asking them, what's your budget? Now Hollywood gives out the budget. Wait, let's get a little common sense. Can you name me any other industry in the world that manufactures products, where the manufacturer actually tells the consumer what it costs to make their product? No, only the movie industry is the only industry in the world where they actually tell the consumer what it costs to make their product. Now let's have a little common sense and a moment of clarity. Hollywood Warner Bros, Paramount, 20 century universal Disney, Sony, when they tell you the budget, you think they tell you the truth. Of course, what the budget is to make their movie is nobody's bloody business. But because people a want to know and be, it seems to be a good marketing thing. They say the number. And my opinion is the number they say it's probably 20 to 40 times bigger than what it really costs to make it. So a mega budget is a studio feature film, where you're going to hear numbers like the budget is 100 million or 200 million. My opinion, it doesn't cost that. But my opinion is it's a very expensive movie. And nobody's going to make that for the first feature film, the mega budget feature. The next budget categories, what I call the medium budget feature, which is when you're trying to finance a thing, but not going directly to a studio. I call it the medium budget features the two number budgets. When you ask somebody, what's the budget, and then they say two numbers arrange? Don't you think they know the exact number? What's the budget? Who the budget mode feature films, two to 3,000,003 to 5,000,005? to seven, seven to 1010 to 1212 to 1515 to 2020? To 30? What do you mean don't you know the number but it's an amazing how many people say the budget or announce it and they say two numbers. That means it's not going to be 100 million or 200 million studio feature film. So what they have to do, if they say a number, they inflate it, then they stretch it. That marketing. Now, a long time ago, I worked for Roger Corman Remember what I said about 30 minutes ago, and I worked on what he would call a million dollar features. But as the line producer, I never saw more than 150,000. So basically, I believe most budgets have been inflated 600 to 1,000%. When we start playing the let's market to the consumer game, because they don't even know how to rent a camera. And we're going to tell them how expensive is and the bigger the number we tell them, maybe a better chance of them coming to check it out. So the mega budget hundreds or $200 million feature that's the studio feature. The medium budget to number budget one to 2,000,002 to 3,000,003 to 5 million. They're usually made for about 300 to 500 or 500 to 7000 which is a lot of money for probably a five week shoot. But that money is used the raised at Cannes, not the Cannes Festival, the Cannes market, or AFM or the European film market at Berlin, which is Berlin festivals, the Berlin alley, but next door is a European film market. So the two number budgets are usually raised from foreign sales with product placement and maybe a government financing program put in and you hear numbers like two to 3,000,003 to five, five to seven, seven to 1010 to 12. The low budget is where I worked for guys like Roger Corman at that time, crown trauma. curb entertainment cannon cannon app Absolutely. The early days of Lionsgate the million dollar feature, but a million dollar features not made for million dollars. If you actually Have a million dollars in cash and spent it to make it and somebody asks you What's the budget? Alex, I'm going to tell you say it's a three to $5 million feature. And then if you want to go to heaven that's lying. If you want to go to heaven, you sneak in the words just sender. So when you have a million dollars to make a feature, and somebody asks you What's the budget, and you want to go to heaven, but you want to make money, say the budget Oh, it's somewhere just under five to 7 million.

Alex Ferrari 30:33
We'll be right back after a word from our sponsor. And now back to the show

Dov Simens 30:43
Is a million dollars just under five to 7 million Absolutely. Oh, you're that lie in your marketing, you're gonna go to heaven. So the low budget features are usually three weeks shoots. Non guild non union may be sag. With no movie names in it may be an over the hill television name. And their million dollar features but they're made for about 200 to 300. And they're pretty close to the one location sort of genre stage play. Then the micro budget, or the true ones where your listeners and your community should really be thinking about going that's the you want to call it the no budget, the micro budget the many budget the ultra low budget, it ballpark between 10 and $100,000. A one or two weeks shoot with you have 100,000 you can do a one week shoot with two 4k reds. You got 10th out forget about the red. Go down to two iPhones, you can do a one week shoot with two iPhones. What's the one that hated Sundance?

Alex Ferrari 31:58
Oh, yeah, yeah, exactly.

Dov Simens 32:01
So what are you asked me? What about budgets make a budget is when you're thinking about doing a studio feature. Don't think about that until your third or fourth feature film. Medium budget is usually pre selling at Cannes, once you have a track record. And think about that for your second or third feature film. That's the two number budget. The low budget is the million dollar feature. You can get that either from crowdfunding or a small private placement, raising 200 to 300,000 offering 50% not ownership a profit. big caveat. If there are any. And the micro budget feature, is get your own money. Go get a job at Starbucks and save some money. Let's see how great and how much talent you have. But the great script that takes place in one location, a five to seven person crew a one week shoot with a bunch of pizzas, burgers and fries. And now let's see how good the actors are and how good your script is. And the camera will probably bounce all over the place. But the key and micro budget filmmaking is not the camera. It's the microphone. Make sure the audio is great. Everybody wants to read about a new camera and then read about a new app with a new lens. It's the audio I don't care how great the script is and how great the acting and how great the props and great the wardrobe and great this and great that if the audio is mediocre report stinks. Yeah, though anyway,

Alex Ferrari 33:39
They'll forgive us. They'll forgive a bad picture way before the if you get bad audio.

Dov Simens 33:42
Yep. What if the audio is poor? Nobody cares. Nobody will listen to it. Nobody will hear it. That's it. So the four budget she got him Alex, I got a good I got a medium, low and micro. And where your audience should be focusing on is think micro and may be low. Think crowdfunding equity, crowdfunding donations, or saving up 10 or $20,000 in a one week shoot, or thinking about a private placement, raising 200 to 300. But don't make a short to demonstrate your talent that's going backwards when you're an adult. Find your cinematographer where you live. That's a real cinematographer. He will have or she will have an eight to 10 minute demo reel. You're going to use that demo reel to demonstrate your talent. Your talent was Look, look who I'm hiring. Look what he or she does. When you make your own short it's going to look worse than the demo reel of that cinematographer. How about that one?

Alex Ferrari 34:52
That's very good. That's actually really good advice.

Dov Simens 34:55
Thank you.

Alex Ferrari 34:57
So um, can you share some of some of the Hollywood Big lies. I know a lot of a lot of filmmakers are completely bewildered by the magic of Hollywood where some just a couple of the big lies that that you've talked about.

Dov Simens 35:08
But the biggest lie is we're looking for talent.

Alex Ferrari 35:13
They've got all the talent.

Dov Simens 35:15
I love all those people saying, we're looking for talent. No, we're not. We're looking for money. And we're looking for marketable names. But if you if you think anybody out there, Thanks for looking for talent, get on a plane, fly to LA, rent a car, drive over to Paramount, go to the gate guard. And when he says hello, who are you say, I'm talent? I'm here. Who do I see? I heard on television, you're looking for talent? Please tell them I'm here.

Alex Ferrari 35:50
That's awesome. That is truly one of the big lies, no question about it.

Dov Simens 35:56
And the next one is, the budget is and they tell you the budget. Sure. It really it's not your business and stop asking people what's the budget, it's not your business. And when they tell you a number, it's going to be massively inflated to create a higher perceived value.

Alex Ferrari 36:15
Or lower or the it's either the most expensive of the all time or the genes

Dov Simens 36:19
That drive it up or drive it down. But the drive down doesn't work anymore. Now that we got iPhones tangerine, what what's the budget of your feature film? $82? That's been used too many times already.

Alex Ferrari 36:31
That's Yeah, it's been it's been beaten. It's been beaten up a bit.

Dov Simens 36:35
Can you know that? No other Hollywood lie. We're looking for great scripts. Go to the movies. Yeah, go look at Batman, Superman. Iron Man, pizza man, burger, man. Are those great scripts? Now? I'm not yelling at you.

Alex Ferrari 36:58
I appreciate it. No, I've seen I believe. Yeah, I'm familiar with your style of teaching, sir. says no problem at all.

Dov Simens 37:06
Carry on. Next question.

Alex Ferrari 37:07
Sorry. Sure. Um, is there any any advice you could give young filmmakers about publicity for their film for their first film?

Dov Simens 37:17
It's a new world for me. I'm not that educated with social media. But yes, you got it. First. You got to make your first feature film. Got it? 90 pages one location. And yes, get some sort of poster, a billboard. But you're not going to print it and put it out on street corners. And now let's see how you do YouTube. Let's see what you do on a campaign and make something called viral. Let's see how you get a curiosity factor. Let's see how you do Twitter. This is the new world. I'm 72. I know this world exists. It's not a gimmick. It is the real world. But I can't teach it. Because I'm not savvy enough. I always hear Yes, it's very important, especially when you're micro budget, ultra low budget, no budget. And you're doing things for 5000 to $30,000. And we have all these on demand pride forms from the who's from the Netflix from the distributors, from the indie flicks from the snagfilms, etc. that if you can get the word out and have people more than the phrase check me out. All right, want to pay to see it? for beer? microblogging, micro charging, 59 cents each dollar $2. But you can make profits now, you can make profit. But the key is what you said that I can't fake it. I don't know how to teach how to get the word out within social media. I know the phrases Facebook, I know you too. I know social media. I know Twitter, but I'm not savvy enough of how to create campaigns forum. Got it. I know how to market to bring people to my class to sell my product, my DVD film school, or my two day film school or on my website, I have a streaming film school that I charge only $89 for 20 hours. So I got to drive traffic to it right. So I know how to do a blog and how to send that out and how to get the blog on to every Facebook group. I've got 140 Facebook groups I put it on. Then I'm on LinkedIn groups, they only allow you 40 decide put it there. Then I know how to do spot ads sponsored links on Facebook, and Google and by keywords and targeted properly. So my average click to my website cost me 28 cents, not bad. Now, I'm happy with that I learned that my conversion rate though from my landing pages, it's not that good one, I have 150 people that come to my landing page with the 28 cent click means it cost me about $45 to get one person to buy my product at $89 to 389. Right? I make a profit. But I think I can be more efficient at it. But that's what I'm doing. I think I just gave a class by the way to your listeners.

Alex Ferrari 40:48
Yeah, that's kind of like where I'm that's my specialty is that kind of creating landing pages and optimizing sites for SEO and all that kind of stuff. That's kind of where I came from. I actually came from post production originally. And I still do post production for last 20 years. And that's how I made that's how I make my living as post production and directing commercials and music videos. But then I started getting into

Dov Simens 41:11
I wanna stop right now, the nonstop, I want to applaud you. I think number one, if you understand picture editing, and post production, oh yeah, then if anybody out there is looking for director, Alex is the person to hire, I appreciate not hire a stage director that knows how to talk to human beings actors. I'm not saying that's not important. We want to hire somebody that knows, has learned from seeing how other directors screwed up. And editors are always they don't tell anybody, but they always save the film.

Alex Ferrari 41:48
That's absolutely absolutely true. Absolutely true. And now, color and editorial

Dov Simens 41:52
Knows how to what the basic is of get a master get to over the shoulder medium shots, where is the B roll, the cutter, roll roll, or the close up, or the sometimes they call it the cat in the window shots to close ups. So Alex understands that. And he also understands the mechanical making of the film, which is post production, what the steps are, which are so important. And let's go back, I add that thing.

Alex Ferrari 42:23
I appreciate that, that that

Dov Simens 42:26
I'm not blowing smoke, you're not giving me any money. I know, I know buddy up there. Alex knows how to direct. Now you guys come up with 50,000 or 200,000. And I'm there, get the great script and call him up and he'll get it done for that money.

Alex Ferrari 42:40
Actually being in post production for so long and delivering full deliverables all the way through distribution, international distribution, everything. I've seen how the process runs and post production and seeing the soft underbelly of independent film doing this. And it's true, the whole movie is saved in in post production, either today,

Dov Simens 43:01
I'm going to tell all your listeners right now. You want to break in you want to be rich and famous. Okay, here's what you do. Make the first movie virtual reality there. Yeah. Who's doing and nevermind, Oculus Rift, that's by far the best. Go for the cheap one. Go with the Samsung and the cardboard glasses. But do it in virtual reality who's doing the first movie? And the key is audio? added do 360 degrees sound

Alex Ferrari 43:37
Interesting. I have to do some more research on on the virtual reality.

Dov Simens 43:41
Do it. Yeah, don't do research thing. You're too late.

Alex Ferrari 43:47
So I just have a couple more questions for you. Sure. Why do you think the two day film school has been so popular all these years? I mean, it's been around since the 80s correct? 80s or 90s?

Dov Simens 43:59
I think I did the first one after I did us teaching at UCLA USC then NYU then somebody in the class said you know your acts together bring it to Cincinnati bring it to Portland, and then I entrepreneurs, and that would have been bout 89. So the 90s guy. So it's been successful because then there was such a void. Yeah, for film education for adults and professionals. Now, there are so many people doing their variations and very many of them are very good at it also. I've just been around long. I have the straight experience. I have a little bit of an unusual personality. And I've learned that sound bites that people can understand. And I'm still an entrepreneur, and I still I truly love movies bore me the movie business It's it's fascinating fascinates me. Yeah. And it's still business. And I teach everybody who's out there is thinking art, and it is an art form. But I teach the business of making the art and the business of selling the art. And I think that sustains with my personality that delivers the product properly. And I stay abreast I can explain product placement revenues, now, I can find the government programs be a tax credits, tax credits, reforms, rebates, which ones to go with and where the money is in what states have it, then I can explain how to start tapping China, China is this 800 pound gorilla that is not going to go away. And it's just getting bigger and bigger, and etc, etc. So I stay abreast I stay abreast of which right now virtual reality of how to make movies and virtual ramps, yes, everybody's thinking virtual reality gaming, it's absolutely perfect for it. And yes, there's going to be virtual reality for put something on a telescope and put it in outer space. And then every nation and city doing travelogues and the real estate people doing virtual reality for come and look at the $10 million house. But the key for us is virtual reality and movies. And the key is figuring out sound. The cameras are there with the 16 little you know, there's 16, little GoPros and little segments around the camera 32 of them, right? The key ID by normal sound, and how to come up with a script in real time with by normal sound that has 10 people in a room. And when your eyes go to one person talking, you can also hear that one person talk.

Alex Ferrari 46:52
Yeah, that is that's a challenge. It's a challenge at first to do it. Now.

Dov Simens 46:56
Let's have one of your community do it. Like somebody a year ago, Jason Blum is that contemporary genius. He funded a couple people with a couple of iPhones. And that was tangerine. Wow. The next story is not going to be making movies with iPhones. It's been done and keep doing. It's now the next virtual reality movie.

Alex Ferrari 47:23
Vertical. One more question. What is the future for independent filmmakers? And the changing industry? Like it's changed so much in the last 10 years? What do you see it going forward?

Dov Simens 47:35
There are two, two industries. There's the studio system, as long as the family stays together. On the weekend, kids got to get out of the house, where they're going to go, the cheapest form of entertainment will always be movies. I don't know what a movie theater is going to look like 20 years now. But kids are always going to have to get out of the house. And movies compared to live theater. Music, concerts, and sporting events are the cheapest form of entertainment. So movies, movie theaters will always be there. Plus, by the way, kids, as parents come weekends want to get away from us spoiled little breaths. And the cheapest form of entertainment is the movie theater. And the more. So I believe movie theaters and malls will always be there. So I don't accept everything has changed. I will argue that forever. What I go is there's a new media, the social media, and the iPads and the on demand. That's a new revenue stream. I go it's a golden era, there's you can make something and hope to get into the theatrical demographics, that becomes a movie and then cash in from the other revenue streams. Or you can go for something directly for the on demand platforms and know how to get the word out specifically within the social media. And the community. As you mentioned, Alex, that you build up. So the old world is still there. It's not going anywhere. And it got bigger because of China. And there is a new world that it's not replacing the old world. It's an addition to kind of like

Alex Ferrari 49:35
Rome, Rome, okay. Yeah, Rome still has the ancient buildings lying around but there's very modern in many ways. So it's not replaced that completely but they live hand in hand.

Dov Simens 49:45
Now let's start though here's my formula in on my I did a blog yesterday on it. I posted it today. You want to $100 million, makes it $20 million feature. Get your opening total credit. Get it out there. It makes money, then the studios will line up to give you 200 mil. But you got to start with 20. Now, Alex, do you have $20 million in your pocket that you can write the check? I don't think so.

Alex Ferrari 50:11
Not, not at the moment, sir.

Dov Simens 50:14
How do you get 20 million? You make the 2 million?

Alex Ferrari 50:18
How do you get your I lost you there?

Dov Simens 50:22
Oh, how do you get 200 million you make the $20 million? sure that makes?

Alex Ferrari 50:28
Make sure I'm sorry. I'm losing your job. Can you make sure your connections in?

Dov Simens 50:32
Oh, I put the mic down? Am I better now? Yeah, you're there you better? No, it was me putting it across my body. I've got the microphone and covered it up. So how do you get $200 million? You make a $20 million feature that makes money. Wait, how do you get $20 million? You make a $2 million feature that makes money? Well, how do you get $2 million? You make a $200,000 feature that makes money but you call it a million dollar feature? Well, how do you get to one of their you make a $20,000 feature? And how do you get 20,000? You get a job? You save money? Do not go to NYU film school? Do not go to USC or UCLA, or the best film schools in the world? Yes. Are they great if your parents have a billion dollars in equity? If not, it's not worth it. Take your money, go make a micro budget fee, taking money and learn screenwriting. Learn how to tell the amazing story that takes place in one room. 90 pages one location, then you'll come up with your iPhones, your cast unknowns. And now we'll see how much talent you really have. And my it's just my heart torquing I believe that product will get out there and can make it for 510 20. You'll probably make your money back. And now you started to get a game plan a business plan. Start at the bottom start at the bottom. My Alex do a little commercial.

Alex Ferrari 52:06
Yeah, I was actually just that was the next day. I'm like so where can Where can we find the two day film school?

Dov Simens 52:12
This going, you're bright

Alex Ferrari 52:15
You're breaking up? The so okay.

Dov Simens 52:17
So there's a very good and quick My website is webfilmschool.com. webfilmschool.com on there you'll find my noble film block webfilmschool.com on webfilmschool.com I have a 20 hours streaming film school that you can get for $89 for 20 days, or 149 for 60 days. Can you hear me out?

Alex Ferrari 52:46
Yeah, I'm perfectly fine. It's perfectly fine

Dov Simens 52:47
Thank you very much. Also, if you want to own it, I have it in a DVD format that I'll mail out. It's 249. It's 16 DVDs, 30 lessons, budgeting, scheduling screen or interacting cinematography, lighting, etc, marketing, distributing, and also I do my two day class three times a year in New York three times a year in LA, but I'm doing it four times in China four times in Australia, Croatia, and a couple other nations. So web film school.com, you'll find me, you'll get my blog, and you'll hear my personality. And I believe though with my weird personality, I get you focused and give you the straight information. But what I can't teach is talent. It's so important. I don't know how to teach it. I know how to give you the nuts and bolts. I know how to demystify this mysterious industry. So you go, Oh, I know what to do. But you've got to do it with a work ethic. And you've got to do it with something I don't know how to teach talent. I know it after I see it. But I can't teach it. I wish all of your community the best. I recommend to get your 90 paid one location stage play and start with a micro budget one week feature film one week feature God bless. Happy filmmaking

Alex Ferrari 54:18
God thank you so much for being on the show. And guys please Go on. Go to web film school comm it is awesome. I highly highly recommend it. I've been actually promoting it on indie film hustle since we launched indie film hustle doesn't give me a dime for that I do it just because I love him and I love I love the kind of work that and the information is there and it's so in your face and exactly what you need to hear and there's no BS there's no romanticizing which a lot of people do. He gets straight to the point and tells you exactly what you need to do to make a movie. And like he says he can't teach a talent but he teach you how to make it. So definitely head over there. So thank you again so much for for coming on the show. We really appreciate it.

Dov Simens 54:59
You're welcome and All you out there you got 20,000 200,000 the Great's grip and want to hire a director out so get it done but if you paying them nickel dime money he better have an equity in it. If he loves the script, God bless happy filmmaking everybody.

Alex Ferrari 55:14
So that was Dov Simens guys. I hope you guys enjoyed it. I know I did. It was a big treat talking to Dov. He is as as you can tell a master at what he does. He's one of the first guys actually the first guy if I'm not mistaken in the in the game of teaching filmmakers, independent filmmakers outside of film schools. So I really am a big fan of his and big fan of what he does. So you guys got to go check out what film school comm where you can find his course, I would definitely take his course, if you're going to be a filmmaker, it is awesome. It teaches you It really is a two day film school. Like you come out of there and you use that you really feel that you have a good grasp of how to make a movie. Technically, not the creative, not the cameras, not any of that stuff. But actually the nuts and bolts of making a movie. So definitely go check them out. And thanks again to Dov for being on the show. Now if you want to get my six secrets to get into film festivals for cheaper free, head on over to film festival tips.com that's Film Festival tips calm. I'll show you how I got into over 500 Film Festivals for cheap or free and I only paid for a fraction of them. So I give you all my secrets on how I did it. That's Film Festival tips calm. And again guys. If you liked the show, please head over to iTunes and leave us a review. You have no idea how much that helps the show and helps us get to more and more independent filmmakers and spread the gospel that is indie film hustle. So thanks again guys for listening, and I'll see you guys soon. Bye.

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IFH 001: Robert Forster | Oscar Nominee & Legendary Actor

This week we are joined by legendary actor Robert Forster. Robert has been a working actor for decades, appearing in a classic film like Medium Cool, the iconic John Huston’s Reflections in a Golden Eye80’s action classic Delta Force (love me a good 80’s action flixand Disney’s The Black Hole (one of my favorite films growing up).

He was nominated for an Academy Award for Best Supporting Actor in 1997 for Quentin Tarantino’s Jackie Brown, which he credits with reviving his career. Since then Robert has been on fire in the second half of his career, appearing in The DescendantsLike MikeMulholland Drive; Me, Myself, & IreneLucky Number Slevin and Firewall, just to name a few.

I also have to mention his runs on NBC’s HEROS (I have high hopes for the reboot) and arguably the GREATEST TELEVISION SHOW EVER WRITTEN Breaking Bad. He just nails those last two episodes as Walt’s relocation/make me disappear guy. Just amazing. As you can tell I’m a big fan of Robert’s.

I had the honor of working with Robert on one of my films, Red Princess BluesHe supplied some remarkable narration that set up my film perfectly. He was easily one of the most professional and talented actors I have ever worked with; a professional of the greatest caliber.

In our interview, he dishes out amazing advice to young actors, directors and human beings alike. He even tells us his favorite Quentin Tarantino on the set direction he got on the set of Jackie Brown; worth it’s waiting in gold.

Enjoy!

Right-click here to download the MP3

Alex Ferrari 0:05
Today I'm really excited about the show guys, we have Oscar nominee and legendary actor Robert Forster. On the show today, you might know him from Quentin Tarantino's Jackie Brown where he was when he got the Oscar nomination. And more recently, he's done films like the descendants of Olympus Has Fallen, Mulholland Drive, and then Delta Force back in the day and the classic Disney's black hole, which I saw when I was growing up as a kid, it was a real thrill and privilege to work with him on one of my films, red princess blues, where he came in to do some video for me, he was amazing. So I decided to sit down with him and do a real quick interview after our session. And he threw a lot of gems out there for actors, for directors, and even disclosed his favorite direction that Quentin Tarantino Tarantino gave him while shooting Jackie Brown, which was wonderful. So sit back, relax and enjoy the interview.

Interviewer 1:58
So over the years, when you look at projects, what attracts you to to the film?

Robert Forster 2:03
You know, basically, it's a job in hand, somebody hands you something and says this needs to be done. Once you realize that you can deliver the goods, you say yes. And then you go in there, and you get a chance to hit the ball over the fence if possible. And sometimes you do. And this is a great day. That's what actors lives are composed of a string of interesting days where you get a chance to be creative.

Interviewer 2:32
So out of all the projects you've done of all the films you've been what's been the most memorable or rewarding for you.

Robert Forster 2:38
Boy, that's a hard one because they're all pretty good. Like I say, when I was young, my mother sent me a book called White hyacinths at the beginning of the book, it said, If I had bought two loaves of bread, I would sell one of them to buy white highest and to feed my soul. Now from that I understood that life had a spiritual component and that you had to feed it, the end of the book, which is a series of essays about work and delivering your best and other such you know, lofty things. At the end of the book, the very last thing that said was, and the reward which life holds out for work, is not ease or rest or immunity from work, but increased capacity, greater difficulty and more work. And I thought, Oh, God, I hope not. I was a pretty, pretty lazy guy when I was young and was hoping that I could get through, you know, easy in life. Then I became an actor and I realized how important a day's work is to an actor. So when he asked me what was most memorable, the last thing I did was pretty memorable, which is this you know, you spent I spent some hours I looked at it last night, I read it a couple of days ago, I spent an hour here today just looking it over and reading it and asking myself now what can you get out of this, that that was meant, and then bring your audience into a little a little, a little life a little, a little story, bring them to somewhere else? And then you go in there and like right now and you take a few shots at it and and you know, it's not magic. You put down what the guy said and and it generally works.

Interviewer 4:24
So what advice would you offer aspiring actors.

Robert Forster 4:28
Never forget that there are this many of us. And this many jobs, it's not a mystery. It's very, very hard to get work. But when you do get work and you do have a creative job to put your energies to, it's one of the great things and when you don't have that in the day, you put your best energy to whatever else is in the day because it's a day of infinite number of possibilities of doing good or less good if you choose to. But when you do do your best, I remind that actors, you get that reward, they always tell you, you're going to get reward of self respect, reward of satisfaction. And if you were looking for what constitutes the good constitutes good life, self respect and satisfaction are big components in that. So whether or not you're dealing with something that's creative, or whether you make something creative out of going to get the groceries, you are in charge. And that's what I remind actors, whether or not you have something to work on, you got a whole day's full of things to make better.

Interviewer 5:34
What, um, of all the directors you've worked with, and you've worked with some incredible ones. What do you like in a good director? What do you want in a good director as an actor?

Robert Forster 5:43
A guy who knows a good take when he sees one? And can say, Yep, that's good. Now, you know, once you know, somebody recognizes a good one, you know, you're not dealing with somebody who is just shooting it, and shooting and shooting and shooting and just to see what somebody else will tell them is any good. That's what this like being a cook, you want to cook to have a good taster to know what tastes good, he doesn't have to ask somebody else. And they have to ask the the the the customer or the waiter? Does it taste any good? No, the chef is supposed to know whether it tastes any good. That's what you're hoping for, in a director, somebody who can recognize a good take and say, Good one, let's move on. Especially if you don't have much time, which young directors rarely do older directors with lots of money can take it, you know, at times if they want to. But young guys got to be able to find a good one and move on.

Interviewer 6:38
What advice would you give to younger?

Robert Forster 6:41
Well, you know, know the thing as well as some of your actors are going to know it because the act is going to come in knowing his material pretty well. I never met an actor who didn't work real hard at showing up prepared. Some do I imagine but not many. And so the actor will come in with a with a deep reasonably deep understanding of what he's doing some exercise and and you want to know the material as well as they do. So that you can you know, be helpful to them or at the say and the other extreme is what john Houston said, which is casting is 90% once you cast the right person, all you got to do is step aside, let them figure it out. Because you know, the actor is always trying to make something real out of what's going on and hopefully getting the best they can out of the material. So you got a willing partner in the actor and and when they're good. Do you give them a little little space? And if they're not you shape them up a little bit?

Interviewer 7:49
Do you have any interesting memories of working with any of the directors over the years and the films any anecdotes or stories?

Robert Forster 7:58
Well refine it a little little a little bit like the black hole, the black hole, I'm not sure I have any real good insights but that was the longest steady job I ever had six months exactly to the day 26 weeks from seven in the morning till sprint outerspace that would make it Disney studio in a soundstage. So only said my life. So they talked about. Well, sure. I you know, it was a remake of a favorite mine. It was actually a Jules Verne movie called 20,000 Leagues Under the Sea, but they put it out in space. So they called the black hole. And I think they're remaking I hear that remake. Hey,

Interviewer 8:50
Now I had the great pleasure of job shadowing Quentin Tarantino on the set of Inglorious Basterds to learn from him as an actor. Yeah, what was your experience like working with him on Jackie Brown?

Robert Forster 8:59
Rarely do writers write such good dialogues. So you know, learning dialogue, I take the material and then I close the book and then I try to remember and visualize and internalize the speech. And then I try to say it as though I might be saying that to somebody and dissolve private and quiet when you're all alone, doing your work. And then I would go back to the, to the script to find out how we actually wrote it. And there were so many times when I might just try to voice a thought, because Don't forget, lines got to come out of your mouth away thoughts come out of your mouth. Can't be I remember the line and this is how I want to say it. It's got to be a thought. If you can make it that way and, and he can really articulate a thought on on paper, the way you might actually say it and you know it with little shorthand word couplings and the guy is very, very, very good. So that's one The great things about Quentin, then also he was, you know, helpful and encouraging, and maybe his very best direction that I ever heard him give. And I heard him give it a number of times to a number of people, including me. And he said, occasionally to an actor, just make me believe it. Well, let's remember, that's what the act is got to do make you believe it. So we can't be reciting words, he's got to be making you the other actor. And incidentally, the camera and the audience that may be watching, believe what's going on, if you can make them believe it, you can hold on. That's what's so good about documentary. And what appealed to me about making my work as believable as I could. So that it would be what documentary was, and that is, hold them hold their attention, because they believed, if you watch, you know, documentary, where you think you're being led into a world where they don't recognize they don't realize you're right there. Ah, that can that can hold you. And I've seen some great documentaries. And so that's one of the things I always hope for myself, and that, as I say, Quentin, asked actors to remember, just make me believe it.

Interviewer 11:18
Looking back over your career, what? Do you have any regrets? And do you have anything that you're that you're really most proud of? Or anything that you regret over your long career?

Robert Forster 11:28
You know, all regrets, I have very few of those. You make your choices, you do what you do? You know, I would have done things differently if I had the foresight. But but but now you you you make you take your steps and and you go along with them, you never know what would have been if you'd made the other choice. So there's no, there's no making regrets. You just deal with as well as you can with what you've got facing you.

Interviewer 11:58
Well, then my final question then sounds off of that. Do you have a philosophy on life? And if so, what what is it?

Robert Forster 12:07
Um, you know, I was born on the 13th of July, which was yesterday. I knew as a young kid, that 13 was a great number. When I was eight or nine, some kids said to me, 13 is bad number. I thought they were full of baloney. He said, Well, yeah, well, take a look the next time you're on an elevator and see if it has a 13th floor. And sure enough, it did not. And from that, I knew that there were people who believed in things that were not true. 13 is a perfectly good number. And they believed and made decisions. And a mistaken belief that of course, we know that is superstition. There are so many so many so many things that people believe that are not true. And so from a young age, I asked myself to try to fathom out what was true. Because if you can make choices based on what is true, then your chances of making good choices and good decisions are improved. And so what is my philosophy on life? See if you can find out what is true by starting with, of course, the big questions which people are welcome to ask themselves at any point. Why am I alive? Where do I go when I die? Is there God? I need to be a man. What's a husband? I think be an artist, what's a father? These are the big questions and they're probably other ones. So in a lifetime, and we know what Socrates, I think, said the unexamined life is not worth living. I heard that early on. And I thought that that is another true thing. So examine your life and keep wondering whether or not you've got a good line in what you're doing. And whenever you can, on a daily basis, deliver the best you can do what you're doing, because that gives you a test set at a while ago that gives you the best shot at the best future you've got coming. It gives you self respect. And there is satisfaction in delivering your best to whatever you're doing right now.

Alex Ferrari 14:28
Hey guys, thanks again for listening to episode number two. We'll have new episodes coming out every few weeks going forward. I hope you got a lot out of that interview. Robert was probably the one of the most professional actors I've ever worked with. I mean, we were doing a short film. And he showed up like it was a quote and Tarantino movie, you know, or you know, $100 million movie, he showed up with his a game and he gave it his all. It doesn't even matter what kind of Prop Magic that is he just came in and did his his thing. And I was so impressed, and so humbled to work with him. So remember to head over to indie film hustle calm for all the latest articles and resources that we're adding there almost every day or every few days. So check that out. And also if you want to stop paying submission fees, to film festivals, head over to filmfestivaltips.com that's FilmFestivaltips.com, and I will see you guys next time. Thanks.

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