IFH 018: Don’t only hire DPs because they own a RED Camera!

Now before I get a bunch of hate mail please let me explain. I love cinematographers. You can’t make a movie without one and I don’t take their craft lightly. This is one of the reasons I wanted to do this podcast. Being a DP is by far one of the toughest positions on set. The pressure is immense.

With that said the explosion of low-cost cameras (RED Camera, Black Magic, Canon 5D, Nikon, iPhones, etc) and lighting gear has thrown a huge amount of “cinematographers” into the marketplace.

This podcast is a warning to young and inexperienced filmmakers not to hire, not only a director of photography but any top-level crew member solely because they own some of the latest cool gear.

This advice also goes for the sound department, editorial, lighting, visual effects and definitely color grading. When hiring any top-level positions on a film production it should be based on resume, demo reel, credits and/or reputation.

Related: Why filmmaker SHOULDN’T Shoot 4k

It takes a lot of time to learn a craft as complex as cinematography so don’t be fool by someone who happens to have the new 12K Camera that hit the market. Owning a RED Camera or equivalent doesn’t make you a cinematographer, years of working and learning your craft does. BTW, that 12K camera doesn’t exist yet just in case you were going to google it.

Now if you have two cinematographers in the running to shoot your first indie feature film, short film or film project and one has a full RED Camera (DRAGON) or Arri ALEXA package and the other one doesn’t then, by all means, hire the great DP that owns gear (only if you can handle the post workflow).

Listen to my podcast: Understand Post Production Workflow of DIE! for more on that.

Owning your own “kit” or gear is almost a must to work in the film business today. Hell, I own my own gear and I package deals all the time that would cost a ton if you would have to hire a colorist and a separate color grading rig.

All I’m saying is don’t hire a crew member just because of the gear he or she owns. You’ll thank me. Take a listen to this episode to hear the horror story that cost.

Right-click here to download the MP3

Alex Ferrari 0:00
Today is a an episode, I think that's long overdue. It's something that a lot of first time filmmakers make mistakes. And this is kind of in my series of pitfalls and things to kind of look out for. It just is just based on my experience as a filmmaker and as a post guy as well seeing it from other filmmakers point of view. But today's story, and today's topic, is something I learned the hard way at the very, very beginning of my career is not to hire a cinematographer, based on gear and gear alone. And that is a mistake a lot of first time filmmakers or filmmakers in general make because they get glassy eyed when a dp shows them a new red or I have an Alexa or this and that. So I want to talk to you a little bit about what a cinematographer is, and I'm sure I'll go over it really quickly. I'm sure most of you know what a cinematographer is. But I have the utmost respect for cinematographers and cinematography, it is a very difficult job. As a colorist, I see what they do. I see a lot of times people see the final image and they don't realize how difficult the day of the shoot was or that production didn't give them the lights that they need or their assistant cameras up that day or a million other things. But the DP gets blamed for it, especially in the color room because all you see is the final image. So it's the DPS job to make sure that final image looks as good as possible, regardless of the problems. But it's a lot of times a thankless job in many ways. It's great, they praise you when you do good and they destroy you when you do bad. So it's a tough job. So I have the utmost respect for cinematographers. Now with that said, the explosion of low cost camera gear and lighting gear has exploded the number of quote unquote cinematographers in the marketplace all around the world, not just Los Angeles, all around the world. I had this happen to me in Miami, but as well as other places as well around the world as well here in Los Angeles as well. So the problem is that nowadays people say well, if you bought a red, does that make you a dissonant photographer, because let's say I have $150,000, burning a hole in my pocket, and I go out and buy a full blown dragon system, full set of lenses, the best money can buy. And then, you know, I also have a $50,000 grip truck with every piece of lighting known demand, you, you would assume that someone who has purchased all this gear would know what they're doing. But time and time again, I've realized that that's not necessarily the case. So when you hire a dp, you must look at their work, you must interview them, you must understand it if they understand the kind of budget level you're at, because you can get an Academy Award winning dp but if they're used to playing with very big toys and your budget is $100,000 it's not a good fit. So that's a side note but I'm gonna tell you the story of what happened to me when I first first got in the business shot my very first big big thing I was shooting back in the early 90s I was shooting on film 35 millimeter film, believe it or not, and I knew this this company that happened to have film cameras, lighting, lighting kits, they had a whole business shooting a bunch of different things. They have a soundstage everything all in Miami and these guys wanted something new cool stuff on there real so I tell them look you know if you guys jump on board, you know I'll give you a copy of it for your real and you know, blah blah blah and we all kind of work together. But on the outset it looked like these guys knew what they were doing. I mean they had a full business doing it. What I didn't realize is the business that they were in was a kind of like, infomercial, kind of lighting and corporate video kind of stuff. They had no idea how to do a high end fashion, Nike commercial, which is what I was doing and I was doing actually did three commercials with them. And, and I was shooting 35 and they had 35 millimeter cameras. And it cost me about $50,000 to do my demo reel which was about three what ended up being five commercial spots. When I was all said and done, so I package them all out to do them in like five days and you know it tried to do it is, you know, affordably as possible. Because there was no digital anything back then it was like I was barely able to edit this on on an avid back in the day. But anyway, so we want to start shooting and I didn't get one dp, I got to DPS and now my crew was top notch I had a good producer who was working with me. And she basically inherited these, these the IPS and all their gear if she didn't choose them, she didn't know she was a seasoned professional. After day one, the crew that day one excuse me, our one the crew walked off the set from from from them because they said we're not working with these guys, these guys are idiots, they have no idea what they're doing. So the producer had to talk them back blah blah cuz the crew was actually a professional film crew. But these guys were complete idiots. And what happened is, if you ever are on a set with two DPS you need to run away. There's no reason for to DPS ever. at all, there is a dp there's a grapher that's that standard, but to actual Director of Photography is with core edits as director photography's both of them talking about how they're going to light the scene is absolutely insanity. The crew members, four years later after I worked with him and many other projects, they kept referring to them as the two monkey DPS. Because they would just jump all over the set. They used to use a light meter and they wouldn't light and they would check the light meter 50 times a minute to see how their lighting was and they would pull out 400 lights from their massive grip truck to light this scene. And the crew was like what are these guys doing? So I was pushing the envelope I was shooting very unique stock of film, I actually gave them a booklet that I created on how to shoot the stock a film it was called reversal film stock to get some very unique looks. And I because I I even felt that they didn't know they've never shot anything like this before. So I did all the research to have them understand it. And then I was on top of them a lot of times because I'm technical. So I was always like what's your what's your F stop? And you know, how is it it and what are you doing and all this kind of stuff. So fast forward to the entire the end of this thing. One of the commercials came out so so horribly, horribly bad that I literally burned the negative, I didn't give it to them. I actually went outside of my house opened up a big metal pan dumped to the 35 millimeter negative they're embarrassed it because I would never I never wanted to let anyone see this, let alone them get their hands on it. Because they they would have promoted it as their work. And I didn't want my name attached anything like that. So I had to then reshoot a bunch of stuff with another dp who was actually a real dp, who had also had his own camera, but I saw his work and he came highly recommended and so on and so forth. But that experience taught me that you never hire a cinematographer. Based on the gear that he brings. The gear that he brings is a huge plus nowadays, these owner operators are becoming the norm, because you can hire a dp who owns a red camera, and that's just part of his day rate, or owns an Alexa or owns his own lens packages. And those are those are costs that you don't have to incur. And the DP is doing that because that way he gets more work or she gets more work. And that's wonderful. And there's a lot of DPS. You know, I did I did an interview with my good friend Suki who's in the ISC amazing cinematographer, he owns his own Alexa camera, you know, because he wants to own his own Alexa camera and it makes him a more valuable dp because he has his own camera. Because now every every almost every dp has his own packages, even the even the biggest DPS will have you know, I was talking to get model Toros DPS, right hand man who's a good friend of mine, and they they own 20, Alexa's and, you know, 15 or 20 reds and, and they rent it out. And it's just part of their business plan now so there's nothing wrong with a dp that owns their own gear, but you can't hire them based solely upon the gear that they bring to the table. And that goes with anybody with anything a sound guy that has all the greatest gear. I've had bad experiences with that as well. You know, you can't hire people based on the gear that they bring, you have to make sure that they can do the job, right. I would rather hire someone who doesn't have their own gear who could do the job right and rent the gear somehow. or hopefully find someone that has both together. So I'm a word of warning. don't hire people based on their gear, look at their work, interview them. Ask for references. Because I'm telling you, you will get burned. You will get burned badly and I did it on A small, you know, commercial shoot, you know, $50,000 not small to me, but comparatively to a million dollar movie, half a million dollar movie and or feature, you know, smaller I did 32nd spots. So if I would have done a full short film with them been with these guys for three, four weeks on a feature, I would have shot somebody, literally I think and I think the, the crew would have done the job for me. So don't hire monkey DPS. No, I'm joking. You know, just just like I said before, hire people based on their merit and on their, on their skill on their reel and on the personality if they mix with you or not, because the DP is your right hand guy, as a director as a filmmaker. If they, if you don't mix with your dp, it's gonna be a long, long, long, long shoot. So make sure and it's kind of like dating, you know, before you jump in to marriage, you should date them, talk to them, really get to know them, make sure you're making the right decision because it is a relationship that you will have an intense relationship you will have for the duration of the shoot, whether that be a few days, which is not that big of a deal. But if you're on a feature, could be extremely detrimental to your final product. Or absolutely beneficial if you hire the right person. Because a dp can also save your butt. If you're not a technical director and compose shots for you and you can handle the actors and things like that there's a lot of things a good dp brings to the table. And it's imperative to have a good dp when shooting a feature film. So I hope this story word word of warning helped you guys I hope that you will hire people based on their merit and not on the gear that they bring to the table no matter how beautiful the gear is. Don't care what new Reddit is don't care what Alexa it is don't care. Anything and Same goes for posts just because a guy owns a full blown color system, make sure he does he knows what he's doing. Make sure he's colored a bunch of movies, make sure he understands how to deal with your kind of file format. I mean, it goes with every crew remember that brings gear or has gear to bring to the table. Alright, so I hope it was helpful to you guys. Thanks for listening. Remember, head on over to iTunes. You could just go to indie film, hustle, calm forward slash iTunes. And leave me an honest review on the podcast. It really helps us out a lot to get these reviews and helps us get the word out on indie film hustle. So thanks again for your time guys. Keep hustling. Keep making movies, don't let your dream fall to the wayside. You got to keep going no matter what. Alright, thanks again guys. Talk to you soon.

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IFH 017: Indie Film Distribution on VOD with Linda Nelson

The world of film distribution is filled with unknown landmines. Even more mysterious is how an indie filmmaker can get their film placed on these elusive VOD or Video on Demand platforms?

Video on Demand’s definition has been broadened in recent years. Before it only meant VOD on your cable box from Comcast, Time Warner or Direct TV but today that list has grown dramatically.

There are over 170 different videos of on-demand platforms available to indie filmmakers today. Some of the top film distribution/VOD platforms are:

  • Netflix
  • Hulu Plus
  • Vimeo Pro
  • YouTube (Paid)
  • Roko
  • GooglePlay
  • Amazon VOD HD
  • Amazon Prime
  • ViaWia
  • Snagfilms
  • iTunes
  • Playstation
  • Vudu

But just like a fugley teenager trying to get into a hot nightclub on South Beach, there are bouncers at the door who don’t want to let you in.

That’s where this episode comes in, we have a video on demand expert Linda Nelson from Indie Rights, the film distribution arm of Nelson Madison Films. Linda walks us through the maze of VOD and film distribution options and explains what it takes to get your film placed in the potentially very lucrative platforms.

Right-click here to download the MP3

Alex Ferrari 0:00
So without further ado, sit back and enjoy our interview with Linda Nelson. Linda, thank you so much for joining us on the indie film hustle podcast, we really appreciate you taking the time.

Linda Nelson 0:00
Thanks so much for inviting me, it's always a pleasure to have a chance to share with filmmakers.

Alex Ferrari 0:00
Great. So um, let me ask you a question. I know a lot of indie filmmakers don't understand the term VOD or video on demand. They have an idea of it. But can you explain the kind of what exactly is VOD video on demand and what does it entail?

Linda Nelson 0:00
Well, I think in the past VOD video on demand, I think most people thought of cable and movies on demand on their cable network. But as the digital world has evolved, video on demand just means movie. Well, in our case, movies that you can get and watch whenever you want. There are many forms of VOD while they're still cable, VOD. What has become even more popular, our digital platforms like Amazon and iTunes and Google Play and VUDU and Hulu and that type, which are app based. And so I think that's probably the biggest distinction right now. And and the shift is for people to move away from cable and to these app based digital stores.

Alex Ferrari 0:00
Got it. So then, so the different VOD platforms like Netflix, Amazon, those are the kinds of things

Linda Nelson 0:00
And they're all they're all quite different. There are. There are some very distinct different types of models of VOD. And that's a really, really important distinction to understand something like Netflix, which is a subscription based video on demand platform, people pay a fixed fee, and then they can watch all they want. In the case of Netflix, it's not something we're thrilled about for independent film because they pay very low fixed flat rate fees. And once your film is on Netflix, you won't sell or rent movies anymore because people can get it for what's perceived as free. So we that's something that we highly discourage, especially in the first four or five years.

Alex Ferrari 0:00
Okay, so Netflix is generally not what it's all cracked up to be. I mean, they are the kind of the big poster child for VOD, I guess, in some ways.

Linda Nelson 0:00
You're the thing with Netflix is first of all, now they are already 80% serialized content. Oh, yeah, a TV show they are becoming like an HBO. And that is their business model. And, as far as, as movies, studios will give them their older films, because they can get a decent price from them. If you have a name and your film, if you have an indie film with a name in it, they might offer you a fairly good amount. Say for example, you made a 10 or $15,000, documentary or even a $40,000 documentary They might be willing to pay you something comparable to that if it's either a documentary that is a very important topic right now, or if you have a narrative film that happens to have, you know, you caught a rising star, for example. And this person is now blown up for you know, so those there are some exceptions where they will pay a decent amount for an indie film. But in generally, in general, they pay a low flat rate fee that's payable on quarterly installments over a year. And it's usually so low that that you do cannibalize all of your paid transactional. Now. That's not to say all subscription platforms are not good for indie filmmakers, because there's nothing better than amazon prime. Amazon prime is also a is also a subscription platform. However, amazon prime is pays by the view. So really, yeah. So the more you know, I mean, different distributors have different deals, but on certainly for us, they pay by the view.

Alex Ferrari 0:00
So how does that so how does, how does amazon prime work? Because that's really interesting to me. I've never heard that.

Linda Nelson 0:00
Oh, yeah, no, so that's amazon prime right now is probably our biggest revenue earner for our filmmakers. Oh, wow. And, and the biggest mistake, and this is something that I, I used to advise filmmakers to go on create space and do create space themselves. And there are still people that recommend that like, there are several podcasts that I've heard recently where people say, Oh, you can do Amazon yourself?

Alex Ferrari 0:00
Can you can you explain what CreateSpace is for our audience,

Linda Nelson 1:53
Okay. CreateSpace is a company where you send them a DVD, and they will, they will sell your DVD on Amazon for you, you can set the price. And you also have the option to put it on Amazon Instant Video where people can rent and buy it. So now, there there are several problems with this. And this is something that if you cannot get more traditional distribution, or you can't find a distribution company to work with, as a last resort, you can do this, and you still will have your film out there. And we I always you know there there are a lot of people that are recommending totally do it yourself and direct to audience. I'm think it's a really bad idea unless you absolutely have fully researched and cannot get any other form of distribution. Because what happens with Amazon, and CreateSpace was a was the first company to offer this kind of DVD on demand option for filmmakers. And it was great. And so Well, we certainly started with that. And then Amazon bought them. Okay, so that CreateSpace is now owned by Amazon. But it is an option for anyone, anyone can put their film there. The problem is, these days, everybody is making beautiful HD films, either gyuto 2k, or 4k, and they're in their HD. However, when you go through CreateSpace and make a DVD and go on Amazon Instant that route, you can only go in standard definition. And you cannot get into Amazon Prime amazon prime is only available through partners of Amazon, like our company in the REITs. Hmm. So you have you have to go through an aggregator Gator or a distributor. A lot of people think that we are aggregators, we are not we are actually a distributor. So got it there. And there's a big difference. And what is the difference? The big difference is that we are actually direct partners. And we have a direct partnership deal with Amazon and Google etc. And this is a question that filmmakers must ask anyone they're considering doing distribution by because right now there are hundreds of companies out there saying we'll get your film on Amazon, we'll get your film on iTunes, and Netflix, they are not partners with those companies, they are then going to come to a company like us.

Alex Ferrari 2:12
So it's okay. It's a middleman between the middleman.

Linda Nelson 2:12
What's happening is that the old school form of distribution where there are layers and layers of middlemen is being replicated in the digital world. And the reason that that's happening now is because many of these distributors just couldn't fathom that DVDs would dwindle as quickly as they have. And so their main business was DVDs. And if they didn't get on the, on the digital bandwagon, quick enough and now those doors have closed pretty much. In other words, Amazon, they iTunes, they have all the partners they need. So now you have to goes through one of those partners to get your film distributed. So that's really important. But the thing to go back to the original discussion points of about Amazon being amazon prime being a paid subscription base, they do pay per view. So we teach our filmmakers, how to build engagement with their audience on Amazon, so that they then move their film into the recommendation algorithm. And, and what's important there is that you get plenty of reviews. And and you can encourage that with social media. And so we teach filmmakers how to do that. And, you know, we have a number of films that are very high ranking on amazon prime.

Alex Ferrari 2:14
Now, are those are those pay per views? Is that a standard flat rate? Or is it

Linda Nelson 2:14
It is and I'm not at liberty to discuss that?

Alex Ferrari 2:14
Fair enough. Fair enough. I just thought I'd ask.

Linda Nelson 2:14
And that's because, you know, companies have different deals with different people.

Alex Ferrari 2:14
So fair enough. Fair enough. But it's but it's obviously the best deal that you have right now for filmmakers is amazon prime? Well, one of them,

Linda Nelson 2:59
Okay. There are there are exceptions, we sometimes we don't put people on prime right away if we feel that a film has a lot of potential for paid transactional. Okay, so So far, we've talked about subscription. And Hulu Plus is also subscription. So though, and they do pay by the view as well. So Hulu, plus, Amazon Prime, Netflix, those are subscription based programs. And also there are some new ones that cinedigm has out that were participating in like, documentary Rama, new Dov channel, which just really just started last week, it's great. We should talk about that later, too. Absolutely. And those, those are subscription channels. So that's subscription VOD. And then the next type is called paid transactional or P VOD, or T VOD, as some people call it. And transactional means that people are either they're pulling out their credit card, and they're paying to either buy or rent your film. Now, when I say buy, they're not actually physically buying the media. except in the case of iTunes, you can you you can physically buy the medium and download it to your device. But that's not the way people prefer with when you buy on like Google Play, or Amazon, what you're buying is the right to watch it forever. Okay, it's not like a video store, or wherever a couple of months of DVDs are gone. And that's the end know, once you're up on Amazon, you know, could be there for 20 years or 40 years. Who knows, we don't know yet how long that is. But for as long as Amazon exists, you can go back and watch that movie that you've purchased. If you rent it, and that's for a fraction of what you would buy it for. They each platform gives you a certain amount of time for you to watch it like it might be a week, or it might be you get five views, different platforms give you a different, you know, opportunity to but you're actually paying for that purchase, or the or rental. Well that's a paid transactional and there are some films that really lend themselves to paid transactional. Well, and and so when we see a film that we think has that we might postpone putting it on prime, the reason prime does so well is that people don't have to take out their credit card. And any I don't have to tell you people are reluctant to pay for something where they don't recognize the director, or they don't recognize any of the people that are in the movie, of course, right of course so it's you know, like how often do you do that it's rare

Alex Ferrari 3:00
There unless it's a topic maybe that you're interested in

Linda Nelson 3:27
I'm saying there are documentaries for example, that that that you're interested in, and they're topical, or there's a cause behind it. We have one film like by the name of it's called the title is fray and it's about a young marine that comes back from the war with PTSD. And so that film is done well because there it's not a lot of there are a lot of veterans and families of veterans that are really relating to that film. So you know, so you can take a film like that and and sell a lot of DVDs or you know, purchases or rental. So it just depends on the film and what and what you've done with the film prior to bringing it to a company like us. For example. Frey hat we do a small limited theatrical release on select films. That film got the most superb critical acclaim from the LA Times of any movie I've ever seen. I've never seen a review a more glowing review in a while or something like that just, you know, it really raises the profile of your film. Because other papers all over the country pick up those reviews, if they don't have film critics, it's on Rotten Tomatoes with all of these big juicy red tomatoes. And people look to those places, you know, when they're looking, you know, for a film and trying to decide, do I want to spend money to watch this, you know, right, so so so many of those things. So that's the paid transactional. And then the third type that's quite popular now is ad based. Or a VOD?

Alex Ferrari 4:58
Oh, I've heard of that one.

Linda Nelson 6:13
Well, Hulu, regular Hulu is ad based.

Alex Ferrari 6:22
Okay. When you watch like YouTube, like a YouTube almost,

Linda Nelson 10:24
Well, YouTube, yes, YouTube is totally ad based on my shoe have a rental channel, like us where we have just, you know, just like it's just like iTunes, but it's YouTube. And you can rent all of our movies there, or buy them in SD or HD. So, so but but people that don't have that aren't partners with Google, they can put their films up there, they can put their whole movie up there and then have ads every five minutes.

Alex Ferrari 11:38
I've seen the worst starting to do that. And that is that a decent way of generating some sort of income

Linda Nelson 11:43
Millions of views, you have to really, really get a lot of views, we have one filmmaker who makes quite a bit off advertising revenue on his YouTube channel. But what he does, and cleverly so it is that he will take like the first 10 minutes of his movies, and they're so good and so engaging, that people want to watch the whole movie. So he has ads on those 10 minute clips, you'll have an ad before, maybe two in the middle and one at the end. And then he has links to where you can buy it where we're distributing it. Mm hmm. In the description, and annotated at the back end of the film. Smart. So So somebody watches 10 minutes, he does crime documentaries. Okay. his newest one is called killing Jimmy Hoffa. And it's fascinating. I'm so done. Right? And so he makes quite a good income from those clips. Okay, and at the same time, they're advertising the entire movie, so that this total, so if somebody goes, Oh, wow, I want to see the rest of this. They can just click right on that video on YouTube, it'll take them right to Amazon Prime.

Alex Ferrari 12:26
Interesting. That's a great, that's a great business model for the parent, none of the following you have and so I actually, I actually heard of a filmmaker putting out half his movie, or like, at least 40 minutes of his movie on BitTorrent for free,

Linda Nelson 12:37
Yeah, and that's not gonna run ads. Exactly. They're not making an advertising correct. Do it on YouTube. Not only are you you know, having that as an ad. I just, I'm not a big fan of bit tour. Okay. Because I think that it is so abused. Oh, yeah. You know, we have a very bad time with piracy on our library of films courses, especially ones that we put out theatrical, and they use those as teasers. I'll take that movie fray. And they'll even if they don't have a copy of the film, they will use that to get people's email addresses, and then further market to them for the films that they do have.

Alex Ferrari 13:06
Like every industry, there's always a CD.

Linda Nelson 13:08
And I tell people you once a month should check and have a form letter that you send out to them, telling them to take it down, etc. But don't obsess over it. Because there's no way to get around it. There's always going to be piracy. I mean, even on YouTube, you can find full full versions of some of our movies. And what they'll do is they'll throw it into an editing machine. And then they'll put a red square around it, and then the content ID can't recognize it. That's why they do that, because I actually see a red border or even just two pixels all the way around it. And it's not going to trigger. You know,

Alex Ferrari 13:32
The content, the content. I do. Yeah, because I've actually I've actually gone on YouTube. My daughters have gone on YouTube, and they type in like Finding Nemo. And then I come back later and I'm like, and they're like, why are you watching the entire Finding Nemo movie on YouTube? And I look I'm like, Oh, God, so that makes I was like, how is it? How is it Disney taking this down? Like I you know,

Linda Nelson 13:44
Yeah, there's so many. I mean, the second you can get like even a DVD of your film or a blu ray. All the pirates got to do is play it on their blu ray So you're on their television stick a camera in front of the screen and they can get a really good copy of it

Alex Ferrari 13:54
With a with a good nice with a nice camera absolutely yeah yeah it's

Linda Nelson 13:56
So I mean it's you know and it's always been I mean there's always been piracy with D o 's every you know i mean you go around New York or LA and stores with pile stores you know I've seen them and you know and if they're really sophisticated they'll dump them into Spanish and hit that market or whatever

Alex Ferrari 14:09
It's like a little it's like a little business if you will piracy

Linda Nelson 14:13
A big business right I tried just try to encourage people don't obsess over it because be some some of our filmmakers gets upset about it yeah and just say you know, you have to understand maybe 10% of your businesses you're gonna lose because of that

Alex Ferrari 14:22
It's just it's just it's just yeah there's it's it's like a

Linda Nelson 14:24
Has enough honest people out in the world pay for it if you make it a reasonable price

Alex Ferrari 14:27
Well that's what happened with iTunes in general with music like that's everyone was downloading music for free until iTunes came around and made it accessible easy and affordable like oh buck a song I'll pay a buck a song alright. And and they tried to do it now with movies as well and it's I think helped both industries dramatically. Which brings me to my next question.

Linda Nelson 14:38
Oh, yeah, well say one more thing about the ad base Yes. There are numerous channels that are advertising based like TV TV Are you familiar with TV TV?

Alex Ferrari 14:46
I'm not

Linda Nelson 14:47
Do you are you familiar with Roku?

Alex Ferrari 14:48
Roku I am of course yeah that's Yeah, that's like a little box you buy and there's

Linda Nelson 20:58
A little box it's just like an apple tv except it's got like 3000 channels instead of a couple of 100 so right it's a great deal and a lot of people that are you know have cut the cord like myself or people that have never had cable have Roku boxes there's millions of them out there now and it's filled with I'll bet there's 100 movie channels on there that are advert ad based and like snag or Hulu you get to share in the advertising revenue so so depending on how many views you have, you will get a percentage of the advertising that is placed on your film so Toby TV is a really popular one and so if you go to B TV comm you'll see you know there's a there's the film's Aaron and you know for myself personally I don't like to be interrupted with ads but for people that really don't you know are on a budget and and they don't mind because it's like regular television

Alex Ferrari 22:35
Right old school old school television without the fast forwarding

Linda Nelson 22:40
Well you can fast forward

Alex Ferrari 22:41
Oh you know you can't fast forward through

Linda Nelson 22:43
Oh no, not yet. That's what I mean you can't even change channels during the year

Alex Ferrari 22:48
Of course that of course it's

Linda Nelson 22:50
Just that's it

Alex Ferrari 22:52
You know it's mind blowing to me like how quickly it all changed it's it's it's within the last five years that this this is the whole industry has changed so dramatically and people are it's in many ways is the wild wild west still out there? It's

Linda Nelson 23:07
Definitely still in its infancy

Alex Ferrari 23:08
Nobody knows what like it that's why I wanted to get you on the show because I know a lot of people a lot of filmmakers have no idea what to do with their movies you know I come from a post production background I've been doing it for 20 years and I've delivered I know hundreds of movies and and I've seen been front row to so many of these movies that just go nowhere or they have no idea how to market it or they have no idea

Linda Nelson 23:30
For that now is I believe it's the very best time in history yes independent filmmakers there's so much opportunity even if you are have to do it all yourself you can still do it oh absolutely it's there but you have to work without leaving without leaving your house

Alex Ferrari 23:48
Pretty much pretty often

Linda Nelson 23:49
You have to have you know print a bunch of DVDs and put them in the trunk of your car like people used to do right right a no longer necessary you can do it all from home and not just about being industrious and entrepreneur doing your homework and and learning to be an artist entrepreneur

Alex Ferrari 24:06
Which is what we promote in SAM here that's what we promote because I think a lot of filmmakers just want to be artists or they just want to live the the entourage life as a as as I put it sometimes they just want to be you know they want that oh you make a movie you get into Sundance you when they write you a check and the rest is history. It doesn't happen like that and you and the more and more stuff is out there the more and more you have to become more of that entrepreneur as a filmmaker and really hustle that's why we call ourselves indie film hustle because you have to hustle out there and you can make a living as a film.

Linda Nelson 24:36
Of course you can I mean my partner and I we make a living, making and sharing films we have a production studio that's Nelson Madison films and indie rights is the distribution arm of that studio and exam and it's full time it took us a while to get here.

Alex Ferrari 24:53
Oh no yeah, that's the other thing.

Linda Nelson 24:55
Day jobs for a long time.

Alex Ferrari 24:57
Oh, and trust me, I know this. A lot. A lot of filmmakers don't get that like this is this doesn't happen overnight, it takes it's a long, it's a long play. It's not a short flight. So one question I always get asked, how do you get your film on iTunes? And is it? Is it all that it's cracked up to be? And should you even put it on iTunes?

Linda Nelson 25:16
Well, I will say that iTunes is not our strongest revenue generator. It has huge market share for studio films, or independent films, it's much more difficult to get traction on iTunes. But I have to say the first two places that people ask us about when they come to us to explore distribution is can you get me on iTunes and Netflix,

Alex Ferrari 25:42
Of course.

Linda Nelson 25:44
So I always had to go through that explanation, one about Netflix that I already gave you, and why they don't want to be there, especially the first couple of years. And then I tunes part of the issue with iTunes right now. And hopefully they will correct this is that it is not a true streaming in the sense that you have to download data to your device. And you have to run iTunes software on your device. Okay, that's not true with Amazon, or Google Play, or Netflix. Right? You're not right, right, YouTube. So you know, they're not it's not a cloud based system. So people don't like waiting for stuff to download anymore, people will become very impatient. I mean, God forbid, I mean, five years ago, you had to go to the video store. And actually,

Alex Ferrari 26:35
What is this? What is this? What is this video store? You speak of? I don't, I don't understand what is this thing? What's this concept?

Linda Nelson 26:42
So you know, so we've, we've all become very spoiled. So now iTunes, anybody can get their film on iTunes. If you don't sign up with a distributor, you know, like, indie rights? You can there are some pay paid. Ways To Get on I do there several companies, now you pay them 15 $100. And they will put you on iTunes,

Alex Ferrari 27:09
And you'll never make that 15 $100 back?

Linda Nelson 27:11
Well. It depends on a lot of things. It depends on how much you work your social media with a huge amount of, you know, social media effort. You can, you know, but should

Alex Ferrari 27:26
should, should you have you could go to amazon prime, or you could focus all that energy towards another place.

Linda Nelson 27:31
That's right. I think I think there are more productive places. I mean, we always put our films on iTunes, because people want to be there there is a cachet associated with being on iTunes. But a lot of our films, it's almost impossible to find them on iTunes. You know, because the iTunes has a huge market share when it comes to studio films. Not so with independent film. Everybody wants to be there. But it's really hard to find films there. They don't have good search, right? They don't actually they're horrible, terrible search. So they're so the discoverability is low. So we don't particularly focus on marketing on iTunes.

Alex Ferrari 28:14
If it comes something comes up it comes of it, and then you put it on

Linda Nelson 28:18
Filmmakers or filmmakers that it's really important to, you know, we give them the tools and show them how to market on every platform. But But, but they have to be willing to put in the work. So I mean, you know, I think and here's the other thing, I recommend that I definitely think everybody should put their film on iTunes. I'm not saying don't I think they should all all be. I think that people develop viewing habits. And there are some people that only watch movies on national TV or iTunes. There are some people that only watch on Amazon. I used to only watch movies on VUDU which is Walmart's app, right? But I switched to Amazon at some point. Probably about a year and a half ago or something like that. I love Amazon. It's beautiful. I love it. And then also I use I use m go if I want to watch a brand new movie. And I don't want to go to the theater. m go is great.

Alex Ferrari 29:20
What is m ago I've never heard of them go are you on a computer? I am I will obviously we're recording this.

Linda Nelson 29:28
If you can look at m go.com mg.com m go is up probably a newcomer I will call them still even though they've been live for probably close to two years. Okay. What happened was that the studios, this is my theory of what has happened. The studios woke up one day and they said oh my gosh. The first bite out of all of our revenue is going up north to Silicon Valley. The companies like Netflix and iTunes Should Amazon right? All right, well, why aren't we getting the first bite out of our own films? So the six studios went to DreamWorks and Technicolor, and Technicolor built them a video on demand platform called m go, which is for movies go. Okay, right? Uh huh. And be an all six studios have their films there. Yes. Sometimes they have films that are that are still in the theater. Okay, so there is a premium, but like the people that are willing to stand in long line for the next iPhone, or stand in line for the next new sneaker, there's always people that want to get things first. And so even though they might be a little dazed, they'll stay start out their pricing a little more expensive, because you can't get it anywhere else. But then it goes down to the kind of the same prices as like Amazon, or iTunes, whatever. So, so everything's there, now they decided to partner there's a couple of nice things about that they decided to partner with a couple of independent companies, studios, like ourselves. So indie writes, we have about 30 or 40 Films up there. Okay. And, and on top of that, they are the only one that has a decent 4k library,

Alex Ferrari 31:27
Of course, because they actually, of course, the technology is there, and they own 4k.

Linda Nelson 31:32
So we have five, yeah, five films out on 4k there. Now you have to have a 4k television, Samsung, and then you can rent five of our movies in 4k. The only place right now where we're seeing that

Alex Ferrari 31:49
For at this moment, at this moment.

Linda Nelson 31:52
It's going in that direction, of course, and we certainly recommend every indie filmmaker, to shoot and for shooting master and 4k now. There's no reason not to.

Alex Ferrari 32:03
Except for the post cost.

Linda Nelson 32:06
I mean, we wish okay. Our last feature was called delivered. And it's an action adventure. And it's got some you know, special effects in it. Crime Thriller. We made that movie for $50,000. We mastered it in 4k, we shot Mehsud in 4k at home.

Alex Ferrari 32:29
Okay, of course,

Linda Nelson 32:30
We shot on red. Sure. We beta tested Adobe Premiere when it first came out for them. Okay. And so we were able to do all the special effects everything in Premiere,

Alex Ferrari 32:47
And at a $50,000 budget, you'll it much easier to get your money back.

Linda Nelson 32:52
Yes. So so so it certainly it certainly can can be done. I mean, you know, I think I think what's happened with Final Cut Pro, I mean people that just have abandon it for, you know, either premiere or avid. We happen to like, premiere better, because after effects is totally integrated into the timeline. So there's no in re ingesting composited footage. Right? Right, right. Fabulous. I mean,

Alex Ferrari 33:21
Well, I've what I've started doing is actually I've started cutting on DaVinci. The DaVinci, resolves new, the new version came out with its own editing system incorporated in DaVinci. resolve. And I was like, Oh, this is beautiful. Because now i'm able

Linda Nelson 33:35
For the same reason we use premiere premiere. They're all tools. They're all they are but and premiere is so cheap. Yeah, exactly. Okay, for 2995 a month, you have all the tools you need.

Alex Ferrari 33:49
It's amazing. It's pretty remarkable, right? That emco thing is pretty, pretty cool. I've never even heard of that before. So I'll go

Linda Nelson 33:56
And go, Oh, you know, it's an app. on mobile. It's a mat an app on it. Actually, Mo is the default Movie Channel on Roku.

Alex Ferrari 34:07
That's fascinating. And there are some movies that are in the theater still. I mean, I think eventually, it gets us off the thought this isn't off topic. Yeah, this is off topic. But do you actually think that in the future, we're going to that the studio's want to get away from theatrical, and certainly they want to get that window close closer and closer to like a month, as we've seen, do you think in the future, there's going to be a point where going to the theater will just be much more of an issue, because something you can't get at home, you can't get IMAX at home, you'll never be able to get IMAX at home, or maybe that big, but it's going to be more event films and it's just going to be like slowly, just be going more and more VOD and more almost like a week windows two week windows sometimes.

Linda Nelson 34:48
I think it's already there. Really? Sure. How do you know do you know how few movies make it to the theater wide release?

Alex Ferrari 34:56
You know, it's almost impossible. Yeah.

Linda Nelson 34:58
So To me, in the world of independent film, we're already there. Got you a couple of 100 movies a year, getting the theater. That's it, if you're lucky, if you're lucky in that and that's it and, and and the rest. You know, there's 1000s made every year

Alex Ferrari 35:16
1000s 10s of 1000s

Linda Nelson 35:20
I mean if somebody if Sundance gets 11,000 app you know submissions there no it's like

Alex Ferrari 35:27
You know it's a match so that's only Sundance so then add probably another 10,000 on top of that, and they and they all and they all star percentage and they all star Eric Roberts

Linda Nelson 35:39
Well, we just we just got an aircraft.

Alex Ferrari 35:41
I'm sure they're everywhere.

Linda Nelson 35:44
He likes to work.

Alex Ferrari 35:45
I he does I worked on I just I have three features I just finished with Eric. That's why I'm making that.

Linda Nelson 35:51
Oh, yes, we just were putting one out for Halloween while it's already up on Google Play called Halloween hell.

Alex Ferrari 35:58
Oh, cool.

Linda Nelson 35:59
Nice Dracula.

Alex Ferrari 36:00
Oh, that must be fun. It's fun. It must be fun. So let me ask you a question. Do you still think filmmakers should attempt to sell physical DVDs and blu rays as part of that? Yeah, absolutely.

Linda Nelson 36:10
Absolutely. We, we offer physical DVD, retail DVD to select films that we are distributing? I mean, there, you know, I think some are, are better suited for DVD than others. But absolutely, we are we see DVD sales comparable to

Alex Ferrari 36:34
Amazon sales. Okay. So it's all it's all case by case

Linda Nelson 36:38
It is. And so like what I was speaking about with, you know, platforms in your original question about iTunes, people go on iTunes, and my response about viewing patterns. People get into a habit, right? And you know, what you want your film everywhere where people might want to watch it. And whether that's a VOD platform, or or physical, DVD or Blu ray or something, you know, right, or Blu ray. And, you know, so you definitely, you want to get your film out to as many possible places where there's a good chance that people are going to view now that, that being said, there's probably 250 VOD retail stores, and we only do the top 10. Because that's where all the traffic is, of course, you know, so I mean, we don't recommend you're doing all of those, I mean, doesn't make any sense. You know, so

Alex Ferrari 37:35
You can't market you can't market to all of those, right?

Linda Nelson 37:37
You can't market to all of them. And and the percentage that you would get off of the really small ones is it's not worth putting the effort in. Because the delivery process is arduous. I don't have to tell you.

Alex Ferrari 37:51
I'm gonna ask you a question about deliverables a little bit later.

Linda Nelson 37:54
I'll do the things that I want to make sure. deliverables, QC are starting your social media early.

Alex Ferrari 38:01
Okay. We'll talk about that a second. Because I have it that was a very, I wanted to I wanted to get a distributors point of view, because I've been preaching about deliverables forever. But now I have a filmmaker. I have a personal for my good friend of mine, who won Sundance a few years ago with her film, and she's now going to be releasing a new film coming up. And what her plan is, is to do VH x and video on demand and sell directly to her audience. Now, obviously, she has cachet from Sundance, a very bad idea. Tell me Tell me why she did her first point was going to do that. And then try to do you know, traditional VOD and things like that in at the same time, but at least the sell directly. Right. So Tommy,

Linda Nelson 38:47
It's it? And I'll tell you why. It's a bad idea. One, like I said, if she does, like Amazon on her own.

Alex Ferrari 38:59
No, it wouldn't be fair. No, the only thing the only platform she would do my checks VHS and video of Vimeo Vimeo on Vimeo. Yeah, that's it all the other platforms, she would still leave open. And she wouldn't do anything else by herself. But VHS specifically because of the ability to package hats and T shirts and exclusive content and things like that to make that $10 sale turn into $100 sale because her community has. She has a large social media team

Linda Nelson 39:23
If you want if you want to know if a platform is a good place to put your film. You should use a site called compete comm and put in the name of the site. And you will see how many monthly unique eyeballs go to that site. Or you can make a choice of going to a site that has 100,000 a month or a billion which would Where do you want your film? Right? It's not a hard question. It And I'll have you on, let me see if I can send you a link. Right? Alright, hold on just a second. There. We're very excited about Vimeo we have a new Vimeo channel, okay. And part of why we're, we're excited about it for a number of reasons. One is that it is global. Okay. And, and I think that's really important, you want to be able to have your film available globally, right. It's not important for all films, but a lot of films, you know, can do really well in in a global or international setting. And there's a right time to do that. What you don't want to do is do that early, because then you might really damage your ability to work in foreign sales. For example, we're going to AFM, of course have our office for the first time, okay, usually we just go there and try to sell but this year, we decided

Alex Ferrari 41:11
Oh, you got an office fantastic. got enough. I'm hoping I'm hoping to be there. Hopefully, we can catch a coffee.

Linda Nelson 41:17
And having an office is important, because you get the buyers list and you make while you're set up all your appointments ahead of time, of course, you can't get at the buyers list without having an office. So that that's was a huge step for us, you know, to finally make that jump. But when you have international buyers, and they come to you and they're interested in their film and your film, and they find out that you're you're already selling it on Vimeo, in Germany, they're not gonna they're not gonna go for, they want all rights. Most foreign deals are all rights deals. Okay, so you have to be really careful with that. So if you exploit that too early, you could really damage your ability for international sales. For that, that's that's one reason for

Alex Ferrari 42:04
Like Vimeo on demand. Yeah, Vimeo.

Linda Nelson 42:07
Okay, so so. So, if you did do it, you should limit it. But it's up, but yeah, but um, the second problem is that those sites, you must drive all the business correct. All right. And the pool of people that you're driving to is tiny, miniscule in comparison with the traffic that's on iTunes, and Google and Amazon and Amazon, just miniscule. And, but but it is important so that you do have that foreign option. And what's nice about it, and I like very much about Vimeo is that you can geo block easily with a chicken, just one checkbox, you can turn off a country goddess, so so it's possible that you can salvage that situation for foreign sales, you could say, Okay, well, we'll stop selling. And if it's early enough in the game, then then that still works. I think that they're great adjunct sites to do. But I think if you're going to put all your effort into driving sales to those sites, you're going to get burnout. so that by the time you do the big sites, you know, are you going to have any energy left? I mean, yeah, it's all about Yeah, yeah, you know, and then then you're going to get nowhere. Because because you really, if you put the effort into like Amazon, and the end the big sites, you're going to, you're going to have a really good chance at sales, but you're not going to not if it's a year down the line. Right. So and, and, and you won't get the physical DVD with that. Got it. All right. So I just really think it's a matter of opportunity, your opportunity for revenue is tiny on those sites, absolutely tiny, and it's gonna take a lot of effort to drive, drive sales to them.

Alex Ferrari 44:04
It's a case by case basis at that point. And also, if you want it again, how much energy are you willing to put in? Right? And it's a lot easier to drive people to Amazon, everyone knows it's easier. It's quicker VH x, you know, to drive people to that site to try to buy your product. It's gonna it's a tougher sell, but could be lucrative. It all depends on it.

Linda Nelson 44:25
Can I just Vimeo channel Yep, I got it. And now we're, we've worked very hard with Vimeo to create a channel. And there are very few companies that have this. I think there's only like three or four that have a channel like this. And I think slam dance has won South by Southwest and Sundance.

Alex Ferrari 44:52
So your company and Scylla scope. That's right, you're in good company.

Linda Nelson 44:56
So I think because we're going to mark we're We're gonna market this channel. If you're on this channel, you're going to have a better chance.

Alex Ferrari 45:05
Of course, yeah. Because your

Linda Nelson 45:07
Film scene, right, and it's beautiful.

Alex Ferrari 45:12
We'll be right back after a word from our sponsor. And now back to the show. No, I'm looking at it is gorgeous. I'll put it in the show notes. So everybody could go and check it out.

Linda Nelson 45:27
Okay, yeah. And so so um, you know, we're, we're really excited about this. And Vimeo, I think, finally realize that just working with individual filmmakers was not going to bring enough because they have to depend on on individual filmmakers to market their films. And that's just craziness. Right? So they've decided to start working with select distributors. Perfect. That makes it perfect. Oh, so Indy writes, you know, is very thrilled.

Alex Ferrari 45:59
It looks it looks gorgeous. It looks gorgeous. And again, it's at the end of the day is getting eyeballs on films.

Linda Nelson 46:04
It is and and and you know, it's a, you know, they've done a really beautiful job of it. And, and so we're we haven't officially launched it yet, but we're going to be launching it as part of our promotion for ASM. Okay, because it's a great place for all of the buyers to watch all the trailers.

Alex Ferrari 46:28
Perfect. Yeah, you're right. It's global. Yep, you're right there and just go to it. Alright, so things have changed so much.

Linda Nelson 46:37
You know, so this is, you know, that's our plan.

Alex Ferrari 46:40
I remember when I was I was mailing out demo reels on three quarter inch. Because nobody wanted to watch it on VHS.

Linda Nelson 46:47
It's so expensive.

Alex Ferrari 46:49
Oh, God, the costs are expensive. And now the cost is almost nothing. It's just time. It's about time and internet connection time. So, a couple more questions. What is the most effective marketing plan an indie filmmaker should use if they have a small budget like Facebook or Google ads? Or what would you suggest?

Linda Nelson 47:11
Well, if you have zero budget, social media, right? And, and it's, it is a synergistic combination of Facebook, YouTube, Twitter, and possibly Instagram. But if you effectively use those for in concert, you can do it for free, you can get it set up so that you don't doesn't take a lot of time, all of them can be scheduled. You know, so, you know, it wants it takes a little while to get everything all set up and working well. But once you do, then you could do it one, or you can do it like one afternoon a week. You know, and if you spent years you know, I you know, pouring your heart and soul into a movie, that's the least you can do is one afternoon a week, right? should be doing it every day, one evening a week, or half a Saturday or half a Sunday, you know you need to it's like you know, like you're you know, I always compare it to you know, having a child because our movies are like our children in some ways. They you know, you go through this pregnancy, and then you go through the birth, which is your release, and then a lot of filmmakers just like ignore their child they neglect their child you have to nurture your your movie just like it was a child and you have to you know, you have to take really good care of it and raise it and and then it it'll be something for you to be proud of that the world can see. The other thing

Alex Ferrari 48:49
A lot of filmmakers think it the process is over when you win, when you lock the cut, and it's up, but not anymore. You that's just like probably 50% of it. And then then you continue to market and push for another six months to a year.

Linda Nelson 49:04
Yeah, even even you know, I think even more do I mean and the time that you spend on it will decrease but but the better job you do early on more attraction it gets send you the less you have to do down the line. Right, exactly. But but we have films that are 20 years old that are making money.

Alex Ferrari 49:23
If it's good content, it's good content, right, the bottom line. Now can you touch upon split rights for a film, I know that that's a term that's been used specifically now in the VOD, and digital rights arena where a filmmaker might have the rights to sell their their movie on their own website per se, like this avh X. But then they give all the rights to everything else outside of that. Can you touch a little bit? No,

Linda Nelson 49:46
We don't. We don't have a problem with that our. Our contract is actually we still consider it a non exclusive contract. However, we do require that you give us the top 10 platforms. Got it. Dan, if you want to do 20 other smaller sites, you know, that's fine.

Alex Ferrari 50:03
Or if you want to push VH x or or do whatever you want,

Linda Nelson 50:06
Here's the thing you can you can you on your website, you could do VH x or, or Vimeo, but then again, you still got to drive the business, of course. Right. So maybe you're better off to embed

Alex Ferrari 50:23
Google Play, right, or Amazon

Linda Nelson 50:26
Or Amazon and use their embeddable. So you might be better off to do that. Right? Yeah, I make more money doing that. We have people selling our movies as affiliates.

Alex Ferrari 50:40
Yeah. That's a whole other conversation. Yeah, right. Yeah.

Linda Nelson 50:44
And they're making money for us. Right?

Alex Ferrari 50:46
Exactly. Yeah, they'll they'll put it on their site, and they get a percentage. And, yeah, it's just got it. The more I talk to you, the smarter realize how much things.

Linda Nelson 50:57
And the thing is, that doesn't cost. Nothing it does, it doesn't come out of our pocket that comes out of Amazon's pack, they pay that. So which is fantastic. So so you know, so it's, we don't mind if people do that. Also, if someone comes up with a broadcast deal on their own, we don't take a percentage of that we don't. We were filmmakers first. Got it. We started making movies. And when we when we found out how bad most of the distribution deals law, charted indie rights, because we didn't want to give our films away.

Alex Ferrari 51:33
And hope and hope to get money one day, maybe.

Linda Nelson 51:36
And so so we started indie rights in 2006. And we started it with a bunch of filmmakers that were on the festival circuit with us.

Alex Ferrari 51:46
Like, hey, let's just put something else

Linda Nelson 51:48
Yeah, let's all band together, you know, and and it just grew from there, you know. And so it's, you know, I mean, we're filmmakers first, we're very conscious of, you know, what filmmakers want to do. And so we try to be as fair as we can sit not require any digital platforms. But we found that people were going and doing Amazon on their own. And then they would that messes up us being able to do it, and then it's not even an HD are able to go on prime. So we we changed our contract slightly just to say that we do need these 10 platforms. Got it. So so you know, Vimeo is not on there, by the way. And part of the thing with that is that Vimeo, will allow multiple people to have movies video on demand, although I would assume that that may change at some point.

Alex Ferrari 52:47
Yeah. So in other words, if you can have it on indie rights, that I could sell it on the side. It's kind of weird, though. I mean, it would be a bit more censorship right now. Well, one thing

Linda Nelson 52:56
Yeah, I think it I think it probably makes more sense to be on a channel if they start marketing these channels. Right? So I mean, if you go to vimeo.com, slash on demand, and click on discover, you'll you see, you know, the ones that are there, although that's not where the traffic comes from. You know, you still have to drive the traffic for this indie right, this site that you saw there, and then we have to drive that traffic.

Alex Ferrari 53:21
Well, one thing I was talking about that other filmmaker, the one that won Sundance, she actually tells me that she has the digital rights for it. So she had it on Vimeo and she's like, I make a check every month off of it, people find VHS, no, you have to actually push there. But on Vimeo, there's so many filmmakers they're looking for and film fans looking for material that she at least with her case, she found that it's easier. People just discover her on Vimeo a lot easier than other platforms.

Linda Nelson 53:49
But it all depends how much she's making.

Alex Ferrari 53:51
Exactly

Linda Nelson 53:53
Making 20 dollars a month.

Alex Ferrari 53:55
Hey, hey, it's not so much not so much. Exactly. So, um, two more questions. One you wanted to talk about that new VOD platform at the beginning of the show you were talking about that you just started like started a week ago. What was the name of that one? You don't remember if something you just saying at the beginning of the show. You're like, Oh, we got I want to talk about this. This the the new VOD platform that opened up a week ago.

Linda Nelson 54:19
I last week, I said that

Alex Ferrari 54:22
You don't remember. Okay. Um, or something that opened up a week ago. I forgot what it was a marketing something or other that was opening the marketing or distributor. Don't worry about it. I'll edit this out. Can you please go?

Linda Nelson 54:37
I mean, maybe I was talking about Vimeo because,

Alex Ferrari 54:40
No, it wasn't. It was a new It was a new something. But anyway, don't worry about it.

Linda Nelson 54:44
M go is pretty new,

Alex Ferrari 54:47
You know what, I'll go back and listen to it and I'll email you just just for our own clarification, but I'll cut it out the word. So Linda, can you please this talk about the wonderful Have deliverables and specifically as well QC and what that means,

Linda Nelson 55:05
Okay Well, it's kind of a broad topic, but absolutely critical to the success of your movie, and something that you need to be thinking about before you shoot one frame at a time, and we have, we have about close to 350 films in our library now. And I have to tell you, half of them fail preliminary to see that's pretty good, excellent. And it is it's gotten, it's gotten better and better. But, um, we do a preliminary QC here. And then of those ones that pass the preliminary QC that we do once we send them to iTunes who has a very arduous you know, QC program, probably another 50% of those will again not pass that QC it needs some kind of adjustment. So So I think the most important thing to know is that you should have some idea what deliverables are expected from you before you start shooting your film so that as you shoot it as you edit it, you can edit it in such a way that you will be able to deliver what's required and and so, you know, I mean, we were actually thinking about publishing on our site, our deliverables lists so that people can get a better idea that would be what it says because I'll tell you half of the films that we get if they have been edited on Final Cut Pro come to us as dual mono instead of true stereo because the default is not to have stereo pair and we specifically in red type on our deliverable list mentioned this and show you a picture of what the waveforms look like yet still half the films we get our dual mono and no platform will take that so when you when it's and that's that luckily that's something that you as long as you still have your film and can it's on an editing timeline you can render it out in the proper way. But it's very time consuming. You can lose two or three months because about your release date just because of that.

Alex Ferrari 57:47
No I know I've like I said I've delivered I've delivered a ton of movies and I mean before used to be like 15 or $20,000 between just you know HD cam HD SSRS DCP now and then I was doing betas and Digi betas up until last year Believe it or not

Linda Nelson 58:04
Yeah yeah no I know it's like amazing

Alex Ferrari 58:08
It's insanity but nowadays with digital deliverables I mean you just need a good pro rez for to to HQ

Linda Nelson 58:16
Yeah, that's what we use for 4k or not for 2k Okay, oh yeah you know just for just for regular standard HD on like Amazon and all that that's that's plenty if you want to be 4k then you know, I mean there's a new UI HD format spec that we have for 4k films. And but other things that people maybe aren't so familiar with is that it is if you are doing us distribution you must have closed captions and yeah, that's awesome. Captions used to be very expensive you could easily pay 1500 bucks to have a post production house do it oh then the price kind of went down to 800 when it got more more competitive and then 400 and we have for the past year and a half been using a company called rev comm who does it for a buck a minute and they do a fabulous job.

Alex Ferrari 59:10
Wow, that's not many I've heard

Linda Nelson 59:12
Of that. There are $100 and they do a great job and if there's a problem with it, they'll fix it.

Alex Ferrari 59:17
That's That's great. That's actually I'm gonna actually use those guys

Linda Nelson 59:22
So so that's a you know, that's a requirement we have to have it. Most people think that captions are the same as subtitles they are not okay, subtitles do not contain ambient or atmospheric sounds like for example, because captions if a door slams and that's significant to the story you must say in their door slams because captions are for the Deaf. So a phone ringing a door slamming a siren. Those are things that must be in there that would not be in there just for subtitles.

Alex Ferrari 59:57
What was the name of the airline? What was the name of the company again?

Linda Nelson 1:00:00
rev.com rev.com

Alex Ferrari 1:00:03
And they do multiple languages as well.

Linda Nelson 1:00:05
Well they are just getting into the subtitle biz or the the foreign subtitle business and that's more expensive

Alex Ferrari 1:00:12
Of course of course okay

Linda Nelson 1:00:15
So they're great for that so that's that's the number two issue we have if you plan on selling your film foreign you must make separate tracks for dialogue and of course Yeah, and I can tell you this is especially true for small low budget films you get your noise in and dialogue in the same same track Oh, I know you're done yeah. You must isolate your dialogue

Alex Ferrari 1:00:47
And then let's not even talk about five one and a lot of times that whole process as a whole

Linda Nelson 1:00:52
That's difficult because and then probably the rest of the you know what we do now because people have such a hard time with 5.1 is we asked for to progress one with stereo embedded and one with 5.1 embedded if you have 5.1 right because it's really hard to get the 5.1 very few people I can tell you out of 300 Films probably maybe 10 or 10 to 20 have actually mapped the 5.1 correctly so on the first on the first cracks no no I know it's very difficult

Alex Ferrari 1:01:29
It is it unless you hire someone that knows if you

Linda Nelson 1:01:33
Want 5.1 We definitely advise you using a post house

Alex Ferrari 1:01:36
Yeah, or some or post supervisor.

Linda Nelson 1:01:39
Exactly. So so it's you know so that's that's that's really really important. Then there are some other things you cannot people that are used to selling to broadcast filmmakers. They're used to putting color tone color bars and tones on their films. It's strictly prohibited for digital platforms the pro res file that we get cannot have any color cop color bars or tones on the front

Alex Ferrari 1:02:08
But you do slates right of course.

Linda Nelson 1:02:11
You mean production bumper

Alex Ferrari 1:02:13
No just a slate like you know what? No slates either

Linda Nelson 1:02:16
Oh nothing interesting the movie should just start at the end and it can start with your production company

Alex Ferrari 1:02:22
Of course yeah of course of course yeah

Linda Nelson 1:02:23
No nothing on the front okay. Has nothing It should have just a few frames of black on either end

Alex Ferrari 1:02:30
And then information on where all the tracks lead and things like that if there's multiple tracks like I guess not on the video but on the side

Linda Nelson 1:02:37
No, no, no, no, it's you have to map it to our spec.

Alex Ferrari 1:02:41
Oh then that There you go.

Linda Nelson 1:02:42
So then you'll know we're there. Ah, there we have you do eight tracks left toward the left and right stereo.

Alex Ferrari 1:02:48
Got it? Got it. So let me ask you What do filmmakers need to do to submit their films to you?

Linda Nelson 1:02:54
Oh, we have a forum on Facebook.

Alex Ferrari 1:02:56
Okay, simple as that

Linda Nelson 1:02:58
It's very very simple you go to indie writes movies there's a tab that says distribution and then it says submit your film here and you click on here and you'll get a form and you know it's it's that easy and

Alex Ferrari 1:03:13
And where can and where can everyone find you find information about indie rights things like that.

Linda Nelson 1:03:18
You can go to indie writes calm Nelson Masson films calm or you could on you can go to Facebook. But if you just go on Google and you put in indie writer Nelson Madison films we take up the the first five pages if somebody can't find us they got a problem.

Alex Ferrari 1:03:38
I always find that fascinating. I always find that like I couldn't find your mic. Do you not have Google

Linda Nelson 1:03:45
Just put in Nelson Madison films and and if you put in that then it'll take you wherever you need to go.

Alex Ferrari 1:03:52
And so this is the last question is I asked all my guests that come on the show it's a very difficult question. So prepare yourself. What are your top three favorite films of all time?

Linda Nelson 1:04:02
Oh my god. It does.

Alex Ferrari 1:04:04
It can be anything that tickles your fancy at this moment in time because I know that's a really tough question love.

Linda Nelson 1:04:09
We love crime thrillers. Okay. So any of Michael Mann's great we love it. Yeah, you like like True Romance. That type of film. We love. The Good, the Bad and the Ugly.

Alex Ferrari 1:04:26
Oh yeah. Sergio Leone. Absolutely.

Linda Nelson 1:04:29
And of course, we like big films like Apocalypse Now. Blade Runner is one of our favorites. And you know, so we love really, we like big movies. Of course, Blade Runner. And the thing is you can make a big movie and I think it's a big mistake that a lot of first time filmmakers make they think they have to have three people on a couch in an apartment. You know, it's not true. Not $50,000 film we made had had a cast of about 30 and 22 locations and you know, what did you shoot? What did you shoot that by though, oh my gosh all over downtown LA and shot it all LA, all around la out by Palmdale we shot quite a bit of it. And we actually were able to rent this little six room motel for a couple of days to do all of the stuff out there and, you know, everybody slept there and we had all of our equipment there and everything and we shot on red and 4k. And, and using social media was critical to doing that. And we didn't talk much about that. But it's something you better have a Facebook page come day, one of the idea of exactly Okay, not not in production even before then when we like for our next film, the day, we made the first page of the script, and that was our profile picture to start to put it up on Facebook. Because we use social media to help produce efficiently we, we put up descriptions of all the locations we needed. And we told people if you can get us a location for free, put a picture of it up here we gave the descriptions of it. We didn't pay for any of our we had we had sites that charge the studio's $15,000 a day for free. Nice, hey, and then we said you'll get a you get a location scout credit on the back of the film. And that and we did that. That's great. You know, so I mean, just things like that. We did a lot of auditions. We had put upsides for parts. And we had people prepare their own video audition and upload it. Looking at that stuff.

Alex Ferrari 1:06:44
Oh, yeah, of course, the inner workings.

Linda Nelson 1:06:46
No, so you save the cost of you know, like, you know, having casting office.

Alex Ferrari 1:06:52
So you so you cast it, so you cast it everything online,

Linda Nelson 1:06:54
Not everything, but a good portion of it.

Alex Ferrari 1:06:58
Oh, my God, that's accessible. Yeah, it's like thinking outside the box is what you have to do. And that's what a lot of,

Linda Nelson 1:07:04
Believe me, those people are Uber fans. All of the people that you engage during production feel like they are a part of your movie, and they will share your movie with all their friends. Mm hmm. And hopefully, that's something you cannot get after the movies done.

Alex Ferrari 1:07:20
Right! It's harder to build up that momentum. Yeah, that's much harder to build up on that. That's why I didn't we didn't touch this either the crowdfunding thing, but a lot of people go to crowdfunding, and they're like, I just put it up on Kickstarter, but I only made 20 bucks. I'm like, because you have no following you have,

Linda Nelson 1:07:34
I would say you need at least 10 15,000 people ready to go at launch day. If you want a really successful, you know, not if you're only raising like $5,000 No, but I mean, if you want to, you know, raise $100,000 you need you need a bunch of pee, you need a good size audience ahead of time. You can you can get that on by having the page on Facebook and getting as much put together and elements attached as you can early on.

Alex Ferrari 1:08:04
And that's what I think is separating filmmakers. Now as much as much as talent is separating it now because it's so much in quality. It's now who's willing to do the work, who's willing to go out there and hustle that that that get the fan pages up, do all that kind of work. And that's separating people from other filmmakers who just oh, I just wanted to make a movie.

Linda Nelson 1:08:24
And it really factors into our decision on what films we're going to take for distribution I have to tell you why it's so important because what happens is we have a form that you fill in when and then you have to send us a blu ray or DVD screener because we want to watch it the way people are going to walk most people are going to watch it, though we watch it on a nice big flat panel TV. And but in in the information that we asked you for we have a you know quite a extensive form that you have to fill things that that are important. And this is also true when you're trying to get in film festivals. One who's in your film, and just because there's nobody in there, that's all right. To what festivals Have you been in. And it doesn't have to be Sundance or slam dance but we have to see see that you've made an effort to even get it in regional. Sure. So if you if you will come to us and you have no Facebook page, and you're done and no and no festivals, you know, we can see that you're not ready to make the effort that's required. Right? Right. And I don't care how good the film is. It will just disappear into a black hole. Absolutely. Absolutely. So so we those things are important. How many fans do you have on Facebook? It's It's It's important.

Alex Ferrari 1:09:41
It's extremely important. It's extremely important. Linda, I won't take up any more your time. Thank you so so much for being on the show. You laid out so many gold information bombs. On on this on this podcast. I think my audience got a lot out of it. Thank you so, so much

Linda Nelson 1:10:00
You're very welcome. And the more the more they know, you know, the easier Our job is, and the more successful our films gonna be. So we're very happy to share as much information as we can. Thanks again, Linda, thanks for the opportunity.

Alex Ferrari 1:10:14
Hope you guys like that episode man. It was a very eye opening episode. For me, Linda really threw out a lot of gold nuggets and a lot of information about VOD, that I didn't have any idea about before. So I really want to thank her a lot for what for the information she gave us so if you have any questions for her, please head over to indie film rights, or Nelson Madison films.com and get information about her and what her company does. Also, don't forget to head over to film festival tips. com that's Film Festival tips.com where I show you my six secrets to get into film festivals for either cheap or free and helped me get into over 500 Film Festivals myself So guys, thanks again for all the love and all the downloads and all the great comments we've been getting about the show. I really feel like I'm connecting with you guys and giving you guys a lot of great content so please email me or message me on Facebook or tweet me or any other way you can communicate with me. any topics you want me to cover any buddy you want me to try to get on the show any information that you want me to get to you. I'm open to any ideas I really am here to help you guys and give you as much content as humanly possible. Alright, and again if you do love the show, please do me a favor, head over to iTunes and give us an honest review about what you think of the show. It really helps us out a lot and rankings in iTunes. So thanks again guys. And don't forget, keep your dream alive. Keep on hustling. Talk to you soon.

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IFH 016: Getting Attention from Influencers – Roger Ebert Story

I always get asked by indie filmmakers:

“How do I get attention for my indie film?”

This is one of the major challenges facing indie filmmakers/entrepreneurs in today’s noisy independent film landscape. One fast way is to get an “influencer” to focus a little light on you or your project.

Now, this is much easier said than done. When I promote my projects I approach every online indie film influencer I can.

This includes indie film sites, niche sites (around your subject matter), industry news outlets, film magazines, movie fan websites, film festivals, podcasters, conventions, and movie reviewers.

This is how my films have been covered by over 300 international film websites, magazines, and news outlets. I was even featured in the best selling indie filmmaking book “Making Short Films: The Complete Guide from Script to Screen.”

I put my films and myself out there to be seen and consumed. I had many offers, meetings with Hollywood “players” and opportunities purely because I shouted from the top of the mountain about my projects.

BROKEN is essentially a demonstration of the mastery of horror imagery and techniques. Effective and professional.” – Roger Ebert (Chicago Sun-Times)

The number one question I get asked is:

“How the hell did you get Roger Ebert to review your little short film?”

In this podcast, I tell the story of how the legendary film critic Roger Ebert was so amazingly kind to a young filmmaker and my short film BROKEN (Watch it on Indie Film Hustle TV).

For those of you who are not familiar with Roger Ebert’s work, he was arguably the most famous and powerful American film critic during his lifetime. For decades filmmakers prayed for his famous “thumbs up” and feared his “thumbs down.”

He recently passed away but if you want to learn who this remarkable man was I would suggest you watch this amazing documentary on his life “Life Itself.” Check out the trailer below.

As the above trailer states:

“Roger Ebert gave life to new voices and gave life to new visions that reflected all the diversity of this nation”.

There will truly never be another Roger Ebert.

I want to use this story as a way to teach independent filmmakers two things:

  1. Put yourself in a place or arena that better your odds of accessing influencers and gatekeepers.
  2. Be ready when the opportunity presents itself.

My story is as much to do with luck as it does with being prepared. Luck and preparation are bedfellows on your journey as an indie filmmaker, as many successful filmmakers will tell you.

Right-click here to download the MP3

Alex Ferrari 0:00
Today, we have a fun show. It's a show that I get a question I get asked a ton about. But before we talk, head on over to free film book.com that's free film book calm, and get your free audio book, choose from over 40,000 different books and download it for free. So today's topic is in the question I get asked a ton. And I've been asked this question ever since it happened. How in god's green earth did you get Roger Ebert to review your short film broken. And it is a fun story. And I wanted to give you a story. So you understand it. Also, there's a lesson involved with this story. So all of you are probably aware of my film broken that we shot for 1000 bucks. And you know, it was 20 minutes long had 100 visual effects shots on and so forth. And we got a lot of attention for it. And one of the we actually garnered some attention by a film producer slash distributor, international distributor, who wanted to talk to us about my partner and I at the time, about broken the feature and so on. So they flew us up to the Toronto Film Festival. And at that point, we already have the DVD in the DVD was selling and we'd probably had it out well, we launched it in June. So November sometime, I think is when we were November, September, I think is when Toronto was in September, October sometime. Anyway, so we went to the festival. And the distributor gave us a couple tickets to one of the screening movies that were screening that day. So we went in to watch the movie and my partner at the time looked up and said, Hey, man, there's there's Roger Ebert. And I'm like, well, let's let's go meet him. And this is before the movie starts. So Roger was sitting in the back, and God rest his soul. We do miss Roger and his voice. And I'll talk more about Roger at the end of this thing. So Roger, we went up to Roger, and, you know, we were like two little girls at a Justin Bieber concert. It was just like, oh my god, Roger. Oh, my God. Oh, my God. And Roger was so just gracious. And you know, and he's like, Look, man, I love you. I'm glad you got to talking to me and everything, but I can't watch your movie. And we're like, I mean, I told them like, of course, you know, like, that was the last thing on my mind. I was never even conceiving the idea that Roger Ebert would watch my little movie that I shot in Florida with no actors, and no one wasn't even in the in, in the theater for guy wasn't even in the festival, for God's sake. Like, why would he take the time out to do anything like that. But the one thing I did do is I kept talking, I kept talking to him and explaining everything about my movie. And like, you know, we shout out for 1000 bucks a shout out on a digital camera. I mean, a shout out on mini DV, and we've been selling on DVD. And I just kept talking to talking. And as that conversation kept going, Rogers head tilted. And he said, Do you mind if I take a picture of you? And then all I said in my mind was, Oh, cool. Now I can finally ask to take a picture with him because I wasn't going to be that guy. So he took a picture. You know, he took a picture of me and I'm like, Roger, can you know? Can I take a picture with you? Yes, sure. No problem. And then he just starts writing down everything. We're saying he's like $1,000 movie mini DV law broken or named everything and then he's, he's like, you know, this will make a nice little blurb for my, my blog. And we're like, I told them, like, what would you like to see, you know, would you like a copy of the DVD, he's like, sure. And I had a copy of the DVD in my back pocket. Now this is a lesson that I want everyone to take with this story. It's a fun story. It's a great little story, and I'll tell you how it ends in a second. But if I wouldn't have had the DVD in my pocket, a full blown you know, full full release DVD in my pocket. I would have never gotten any kind of review or anything from Roger Ebert. The lesson to take away from this is always be prepared. I mean, be the boy scout if you will. If you're being put in a scenario I mean, you can't be walking around all of life with you know, your demo reel with you at all times, though that would be nice. And nowadays, you can can do that with your iPhone. But if you didn't have the movie at the time to hand him not to watch there because he wasn't going to sit there for 20 minutes and watch our movie. He, I would have lost that opportunity. So if you're put in a place like a film festival, Like a mixer, like a place where these these kind of influencers are at, then you always should be prepared. Always have something not a business card. Not enough. If you have a movie, if a situation presents itself, don't be pushy, don't try to jam it in their face. We had built a relationship up within those few minutes that we talked to the point where he wanted something from us once he wanted something from us. Then we reciprocated like, Hey, would you like this to help your blog? And he said, Yes. So anyway, so we gave him the DVD, we sat down, watch the rest of the movie, rest of the rest of the, the the movie, the rest of the trip was fine. And we flew back home by the time we flew back home the next day, when we landed, we had had people emailing us and calling us and oh my god, Roger Ebert just reviewed your movie on his blog. And I was like, What? So I ran in there, I ran to a computer. Because there were no smartphones at the time. And I looked it up, I'm like, Oh my god, he watched the movie. And there was a picture of us, me and my partner. And we were like, Oh, my God. And he basically made it a story about independent film makers using new digital technology to tell their stories. And we were the focus of that article. And then he said, and I happen to watch the movie. And he gave us two lines that I will never forget. It is a broken is essentially he said broken is essentially a mastery of horror imagery and technique, effective and professional looking forward to seeing broken the feature. And I could not be more over the over the moon over this review. I mean, this is a God, you know, he's a film God. But you know, Roger Ebert was one of those guys, he was the film critic in all of the United States, arguably the world, but his influence in the United States was massive, he was the guy, you know. So for him to come down, first of all, to take the time to watch our movie, then to give us a critique about it. That's how much he loved filmmakers and loved movies. He didn't have to be nice, he didn't even have to talk to us, let alone write us a little review, and make us a focus of one of his little articles on his blog. But by doing that, it changed the course of my life. Because when I had Roger Ebert's endorsement, many doors opened up for for the movie. For myself, to this point, to this day, I'm talking about this story right now. And it's been 10 years since that happened. People still ask me how it happened, because it's something that he never did. It was just a moment in time that happened. And it was my lottery ticket, my small lottery ticket wasn't the you know, I didn't win I didn't went to the Super Bowl jackpot. But I, I definitely won something when he did that for me. So moving forward, the the exposure that that got was massive. I put Rogers quote on every bit of material we can, because it has so much weight behind it. So it helped me promote myself as a director helped me promote myself, my movies, it just added a level of credibility to me as a filmmaker that the other filmmakers would kill for myself included. So it was one of those moments in time, but I had, I was prepared. And that's what I want you guys to take away from this story is you have to be prepared for when lightning strike, when that opportunity that door opens, you have to be ready. Because once it's gone, it's gone. If I wouldn't have had that DVD with me that day, with all this behind the scenes stuff, and all this stuff that things that I've packaged the DVD it looked professional, if I wouldn't have had that that day, that opportunity would have been lost for ever. It would have never come back, I would have never been able to get that opportunity back. It was that moment in time that you just have to be ready. And that's, that's what I want you guys to take away. Always be ready to take advantage of that opportunity when it comes. So I hope that helps you guys a little bit. I hope it was an entertaining story. It was a it's been life altering to me. And another thing about Roger is, once Roger passed, he a lot of stories came out about him being so nice and generous to filmmakers. And I was one of those stories that got pushed around Facebook a bit when he passed. And he was he was such a gracious man that I will never ever forget the kindness that he gave me. And it's one of the reasons why I do indie film hustle today is I want to give back want to help the next generation coming up behind me To be better filmmakers to survive as artists, and Roger was an artist, as a writer. He wasn't a filmmaker. But he respected and loved filmmakers. And his art was his criticism of film, and how he wrote it. That he got a Pulitzer Prize, the only film critic ever to win a Pulitzer Prize. And he is, he will always be in my heart. I'm getting a little choked up. He will always be in my heart. And I will always be thankful to that man for being so generous with me in my little movie. So enough of this happiness. I hope you guys got a lot out of that. Please don't ever forget, don't give up on your dream. Keep that hustle going. And it just the business is gonna beat you and beat you and beat you. But you have to keep going. The guys and the girls who make it never stop. And I'm trying to help you guys get there as well. So good

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IFH 015: AFM: Selling Your Independent Film with Ben Yennie

If you have ever looked into selling your film at a film market then you more than likely have heard of North America’s largest film market, AFM or the American Film Market.

The American Film Market is a labyrinth of crazy characters, thieves, wannabes, filmmakers hustling their latest film, distributors, industry professionals and of course buyers and sellers from around the globe.

My guest this week is Ben Yennie who has written the only real guide to this carnival called “The Guerilla Rep: American Film Market Distribution Success on No Budget.” You should not go to the “any” film market without reading this book.

It’s a no-nonsense guide to establishing relationships with distributors at The American Film Market or any film market around the globe like:

Ben Yennie is a producer’s rep. Yes I know I did an earlier podcast warning you to stay away from evil producer’s reps (What’s a Producer’s Rep and How Not to be Ripped off!) but Ben is one of the good guys. He doesn’t take cash upfront to sell or represent your film at a film market.

His new book The Entrepreneurial Producer: A Series of Articles on Growing your Filmmaking Career is great as well. Here’s the down-low on this remarkable book:

Film Schools are great at teaching you how to make a film, but not great at teaching you how to make money making film.  The Entrepreneurial Producer: A Series of Articles on Growing your Filmmaking Career is designed to help bridge that gap, and teach the basics of Film Financing, Film Distribution, Film Marketing, and general best business practices for filmmakers of all kinds.

Are you a filmmaker wanting to know the real “skinny” on what goes on at the buying and selling of films at film markets? Then, this podcast is for you. Ben Yennie spits some major gold on the American Film Market in this episode.

Right-click here to download the MP3

Alex Ferrari 0:00
Today we have a great guest on on our show today, Ben Yeni. or as we like to call them or he likes to call himself the gorilla Rep. He is a producer's Rep. Now I know I did an earlier episode on the evils of producer wrap up producers reps. But Ben is actually one of the good guys. He's actually a good producers Rep. He doesn't take any money upfront. So he actually goes and hustles for you. Ben also wrote a book called the gorilla Rep. American film market distribution success on no budget is the only guy to ever write a book on the AFM or the American Film market. And it was an awesome, awesome book. So I suggest you read it. We discuss film marketing, distribution, the new world of distribution between self distribution and going after different markets, how you can sell a different markets and how to be successful at film markets. And there's only a handful of them out in the world. And we go over all of that. So sit back, relax, and enjoy my interview with Ben Yeni. Thank you, Ben, so much for being on the show. We really appreciate you taking the time.

Ben Yennie 1:52
No problem, Alex. Thanks for having me.

Alex Ferrari 1:54
Cool. So let's start off with a big question that a lot of people really don't know the answer to. What's the difference between a sales agent and a producer's Rep.

Ben Yennie 2:03
Yeah, I get that question a lot. Um, the biggest difference between a sales agent and a producer's rep is that a producer's rep basically acts as a filmmakers representative to a sales agent or distributors and sometimes international buyers. That that's the big thing on the distribution and but producers reps will sometimes also deal in financing. Like Me personally, I can help steer you in the right direction and help set up your financing mix, although I don't do that much financing myself, but steer you in bad steer you in directions to go as well as tell you what should be like how much should be product placement, how much should be tax incentive, what you should be looking at for pre sale backed debt. And then of course, there's always equity, which is what every filmmaker always looks for. But unfortunately, a lot of filmmakers are often overly reliant on Tom because if you do your entire fight, if you finance your entire film by equity, then first of all it's a really long road and it's really difficult. But it's also when you mean it's also not really good for you in the long run. When you mean investors take too much

Alex Ferrari 3:27
When you mean equity. You mean just like yeah, basically it's it's all cash basically.

Ben Yennie 3:31
Yes, taking like taking like cash from investors got it. That's specifically what I mean on that. And when the industries take an equity position, because there's kind of an emerging trend, especially in places like slated, where investors are taking a debt position instead of an equity position so they own no part of your film, but you are legally obligated to pay the back.

Alex Ferrari 3:54
Oh, that's interesting. So that is that a new kind of trend that's going on.

Ben Yennie 3:58
Basically what it's doing is replacing what used to be called gap financing by banks. And gap financing is kind of going the way of the dinosaurs because there's new private investor debt gap financing. This essentially serves the same purpose is way way way way way cheaper than debt financing was I heard stories that have gap financing being as much as 50% APR. Oh wow. Wow. So that's like sad legal baguettes insane pretty quickly.

Alex Ferrari 4:41
Is that legal? Like 50% APR Jesus?

Ben Yennie 4:44
There's no law against usury

Alex Ferrari 4:48
As as as hundreds of 1000s of years of banks will attest.

Ben Yennie 4:54
Yeah. But no, it is like I've heard stories of that and I can't cite my sources because of course, but there are people, but there were a couple of bigger people in the industry that would sometimes charge that much. So and that, of course, that was back in the 80s. So, interest rates were a bit different in general, of course, like inflation was like 10 to 15% or something. So it's a little bit weird today. Yeah. So, but no, go on?

Alex Ferrari 5:32
No. Um, so the so what is the traditional percentage that a sales agent or producers rep might take form for a deal with a filmmaker or an NFL?

Ben Yennie 5:43
Well, yeah, I think I don't think I can quite elaborate on what a sales agent does a sales agent sells it directly to international territories, and then generally those territories pay cash. And then the territories have the right to distribute that film for whatever rights in whatever territory they bought, and the sales agent, sales agent to sell those rights. Whereas the producers rep acts as a go between between to help you find the right sales agent, who actually has the buyers who can sell it. And because of that, since he's basically a sub distributor he chart he or she charges a lot less like a sales agent will charge anywhere between 20 and 35%. Depending on the size of the film, if your film is more like, if your film is more like 100,000, or less often, you're going to be looking more at the 35% range. Just because in order to make enough money for them to continue to operate their business, they have to charge that much. Because markets are pretty expensive. But especially from a from an exhibitor perspective, but a producer's rap. Generally charges between five and seven, sometimes 10 if they have a lot of cloud. If they have like, very, very high levels of cloud, they might charge 10

Alex Ferrari 7:15
there's not that many, there's not that many guys out there doing it is there are there

Ben Yennie 7:19
there aren't that many real there? There's more than you would expect. But not as not many of them are quite as public as I am about what it is we do. Right. So that's a that's another thing on there a lot of times it's still one of those old you have to know somebody need to get in certain things. Or they charge on godly submission fees and on godly retainers and things I was gonna

Alex Ferrari 7:49
I was gonna ask you what is like, I've heard of sales agents and producers rep I've had experience with some producers rep like that, that they charge obscene amounts of money upfront, what's your take on that? Or sales I

Ben Yennie 8:02
Personally would make my life life a lot easier if I did it, but I don't feel ethically right doing it. Because I know that the people who would be paying me don't really have the money to pay me because I've been in their position before right. So like depending like there are jobs that I will take that I do actually require either an hourly or a flat pay rate for like that for my clients. Like if I'm generating a festival plan and telling and guiding which which festivals submit to which ones to go to, if you go to them all that sort of stuff. If I create that sort of plan then I just charged for that plan. I don't there's no real upside in it for me for doing it on a commission basis. And it takes quite a lot of time to develop a plan like that because it involves a surprising amount of research and a surprising amount of branding knowledge and not it's not low skill knowledge that goes into this either. So if so there are services like that. There's also things that I have that I just think that I just include his appendix to my contract is just a price list. Everything is like oh if you need an EP k if you need some like festival giveaway ideas and budgets on how you can make them because like Chris gore says, if you go to a festival and you want to actually make a splash have something physical to give somebody it's not just promotional material, like at very least attach a piece of candy to your promo material. Like I mean like just something to actually make people pay attention to it right. By there's been like, yeah, there was one film I was wrapping that was black cat whiskey, where I recommended the festival giveaway be A like one of those little 199 things of whiskey with production art taped over it. And then like the screening time, and then the representation contact on it as well

Alex Ferrari 10:14
That might have that must have done well.

Ben Yennie 10:18
It never actually went into production. Oh. But yeah, I imagine it would have been giving away

Alex Ferrari 10:27
Free booze free booze would have all the time worse.

Ben Yennie 10:31
I know. The issue is is like, how do you make sure like, you can't card everybody. We're gonna basically be like, really, really judging somebody.

Alex Ferrari 10:42
Yeah, I see the point. I see where the hiccups might come in. Yeah.

Ben Yennie 10:48
Yeah, there are a lot of hiccups with it. But it was a I don't know, I thought I thought it was a decent idea. And it was memorable.

Alex Ferrari 10:56
And appropriate, it was appropriate for the film. Yeah, no, I

Ben Yennie 10:59
mean, that's the other thing if it like, if you don't um, yeah, I mean, you've got you've got to actually have whatever giveaway you do. It's much better if it's tied into the film in some way. But yeah, so that so that, so that's basically it produce. If they're actually working on a commission, or a executive producer fee, or whatever they're doing, a producer's rep will generally charge between five and 10%. And the other thing that can make a difference is some producers reps are also lawyers, right? So if they're a lawyer, they're more likely to just charge you an hourly and either No, or a very, very low percentage of the deal. So that's kind of and unfortunately, these deals are so speculative, that most producers are upstanding entertainment, tainment lawyers just won't differ. Whereas, and there's such a small amount of money in the movie in the deal that they can't afford to defer their payment on it. Whereas like, a big lawyer in Silicon Valley, if you go to one of their bigger things, and you've got a tech startup, which I do, but you have a and you're talking to them, a lot of times if you have a solid business plan, and they actually believe in you, not only are they willing to defer their rates and not charge you anything, but they'll also introduce you to investors on the understanding that when the investment comes in, their firm gets do the paperwork. So sorry, that going on from tech industry for no reason.

Alex Ferrari 12:46
It's easier for Cisco, it's a pretty it's a prerequisite here in San Francisco.

Ben Yennie 12:50
It does. But yeah, the big so. But yeah, I mean, the biggest reason that I can see paying producers, Rob, is if they are actually a member of the Bar Association. And if they're charging, you ask that because a lot of producers reps are actually kind of full of shit.

Alex Ferrari 13:11
Yeah, I know this. So

Ben Yennie 13:14
yeah. Um, but yeah, I'm not naming names. But

Alex Ferrari 13:20
I know I haven't named any names either. But I completely agree with you and 100%. So let me ask the question, what is the if you get a film, and you got a traditional distributor to handle your film? Well, how do they handle a brand new film they just acquired? What's the process of that they've? they've signed the deal? What do they do?

Ben Yennie 13:42
I'm going to step back a minute. Sure. Because a lot of people use the term, the terms sales agent and distributor interchangeably. And while they're very similar in a lot of sales agents, are also distributors, they actually technically mean different things. Like a sales agent is somebody who sells your film to pretty much any territory besides North America, often including Canada, sometimes excluding French Canada. I'm so sorry. Yeah, that's the sales team, just everyone besides those. And then a distributor generally handles distribution within North America assuming or North American filmmaker. If you're a in then the buyers that they deal with are also technically distributors. It's just they tend to pay rights to pay upfront cash to distribute the territory, the film in their territory through their channels. So but yes, but speaking in terms of AFM, at least, the vast majority of the sales agents I deal with are also to a level distributors at least depending on exactly how big Their cloud is some of them have more capability to distribute than others like some of the sales agents who are also distributors I know can completely handle a fairly wide theatrical run some of them would just sell it on to another us distributor got it so that that's so there is a little bit of a delineation between the term sales agent and distributor but generally if you sign with a sales agent or distributor actually let's just stick into sales agent right now because that's most common especially the lower ends generally what they do generally the time that they're most looking for content is about three to four weeks before the next market um and the big thing that they're and they're looking for content to sell at their mark at the market so if they you sign your rights to them generally they'll want all right sometimes they'll get sometimes you can get away with not giving them North America if you have some sort of distributor or distribution plan for North America especially if they're primarily a sales agent not a distributor and they just be selling it to another distributor but or maybe several other distributors depending on the article and some other things but um the big thing that you the big thing that they do is just starts is get all of the deliverables to them. There are a couple of surprisingly important but often overlooked deliverables that may actually make or break whether you get a distribution deal.

Alex Ferrari 16:51
Now what are the what are the deliverables that a filmmaker is responsible for?

Ben Yennie 16:56
The biggest one is generally a full high quality export like pro res export of the film and at least 10 ADP if you're looking at something with the Africa you might need to do more like two or 4k as well as attend ATP. But the other thing that most makers don't look at is what's called an m&e track. Yeah, and a two and a textless. And, and make sure that all your text is on a separate video track. And when I say an m&e track, I mean the music and effects track, because remember, this is being sold internationally, so there's a good chance you're going to hire other actors to dub over your movie. So if you have all of your music and effects on separate tracks from your audio, then that makes it very easy to export and put in and they just have to dump in the audio. That's the same reason that like, unless you have like fancy credits, in your opening sequence, you need to make sure there are points or if there's ever a point where there's a text underlaid or like, like say, in, in some movie, they just moved to France and it's like Berlin, or they moved from France to Berlin, and then it says Berlin under there, you're going to need to have that on a separate track. So that that can be put into Chinese if it needs to be. So yeah, those are a couple of the things that filmmakers just often don't think about that are incredibly practical, in why you do it. But it seems like a unnecessary complication if you don't actually look at the reasoning behind it. And it's a film school doesn't always teach you as they should.

Alex Ferrari 18:54
Yeah, I've been a post supervisor for about 15 years so I've done I've delivered probably about 50 or 60 features in my day so I completely understand people that a lot of filmmakers just don't get what deliverables are and also the cost involved them and what you're saying is just the the digital aspects of things and there's a five one and there's the five one m&e if you want to get the deeper into it, and then the HD cam, HD s Rs, split track, all this kind of stuff. And all of a sudden, your deliverables will cost you anywhere from 15 to 25, grand DCP and so on. So it gets it gets it gets kind of crazy, and it kind of hits everybody from left field when it happens. I've seen that. I've seen the face go whites. Yeah. When I've told them the price.

Ben Yennie 19:36
Yeah, no, and there are very legitimate reasons for the cost. Again, this is not low skilled labor. But the but yeah, no, I somehow I missed the europos provider so you totally get it. But I think a lot of but a lot of my clients don't quite understand the importance of it. Which is more why I'm saying this because I don't think you're your only listener.

Alex Ferrari 19:59
Absolutely no, no, no That's why I asked the question completely. No, absolutely. It's a conversation between the two of us. But this is more for our listeners to talk about. So that's why I'm asking questions and I might know the answers do, but I want you to, to, to explain it to them. Yes.

Ben Yennie 20:13
So I'm joking. But yeah.

Alex Ferrari 20:18
Now let me ask you a question. We've all heard the big the, you know, the legendary stories of Harvey Weinstein seeing a movie at Sundance and, and every year we hear a movie sells for like 3 million upfront and all this kind of stuff. are the days of big payouts from distributors gone, like I know, like in the 80s, you could just make a feature. Like if you just made a feature, you're going to get some money upfront from a distributor, but nowadays with the gluttony of of product out there, like are the days of like, payouts from distributors gone? Up front at

Ben Yennie 20:49
least? I wouldn't say they're gone. But I would also say that I would also say caution, filmmakers not to expect it.

Alex Ferrari 21:00
They're unicorns more than anything at this point. Yeah, they're

Ben Yennie 21:03
their unicorns more than they're their unicorns more than their horses or even zebras. The Yeah, so they do happen. It's kind of rare they happen. And generally, if you're talking about a micro budget feech, you're probably not going to happen. If it's anything less than about 500,000. It doesn't have any talent in it. Any notable talent in it. Your it's pretty unlikely you're gonna get a minimum guarantee. Now, is there any glitches?

Alex Ferrari 21:36
Yeah, no, is there? Is there a big Can you explain to the audience a little bit how important name talent is, especially in foreign regions, and to the success of your movie, depending on what your goals are with the movie, a lot of people just want to make art, and they want to make, you know, beautiful feature film, and it might get picked up from Sundance and might get this or that. But if you're looking at it as a business standpoint, can you explain how important you are to name talent? And what is exactly named talent?

Ben Yennie 22:07
Okay. Yeah, that's a really good question. There are a couple of things that I want to address on them. If you're making feature film, as art, because you just love movies and you want to make in Generally, the people who say this, I'm stereotyping a little bit, but it only people who say they want to make feature films or make dramas.

Alex Ferrari 22:29
Yeah, not a lot. Not a lot of genre action film guys that,

Ben Yennie 22:33
no, not really. But the. But if you want to do that, you can go ahead and do that. But don't bother calling a guy like me. The way you can make a sustainable living doing that, is you make the best possible movies you can for the least amount of money you can and you get really freakin good and social media. And you become your own source of income and you develop your own following Yep, direct to consumer through social media. That's how you monetize that. And that's how you be. That's how you get to stay in artists and keep your artistic integrity and make what you want to make is by being able to be your own marketing department. Basically, until you get enough of the following that then studios like hey, you have the big following let's let's let's make something and that's how they do it. But um so that's basically how that model works. Now, generally, if you want to make it into a business, what you're going to need is some recognizable face. It doesn't they don't necessarily need to cost that much. I'm often surprised how little they cost. I know this. If you do your if you do the if you do the research and find the right ones. But basically, name talent would be anyone who's got a at least a recognizable face. Ideally, a recognizable name. Who can actually reach out and who's, who's brand will help, will help. Audiences actually recognize your film. Like if they see his face, they'll be like, Oh, I know that guy. I like that guy. I'm gonna go see that movie. Basically, why you need name talent. Um, and there are entire films that exist that were sold solely on the merits of their name talent.

Alex Ferrari 24:39
Majority of them are The Expendables. Of course.

Ben Yennie 24:43
Of course not. Yeah. But yeah, they're, it's, it's an old model. And that's, that's one of the more sustainable ways to make sure you get a distribution deal. There are a lot of them that you can get that are again surprisingly affordable and surprisingly willing to take your Film and I'm forgetting his name there's one who has done this so much and made his brand basically doing anything and he'll do anything that was that.

Alex Ferrari 25:10
Would that be Eric Roberts? Yes That would be I know I know. I know.

Ben Yennie 25:15
So basically don't hire Eric Roberts ever Roberts actually does more to hurt you and help you

Alex Ferrari 25:21
I'm gonna be I'll be honest with you I've worked on for Eric Robert movies in the last year and a half and then I'm not kidding you. I'm not joking. I'm not joking. And then the producer The Director Producer came up to me He's like, I can't sell this movie because I have Eric Roberts in it all the distributors are saying I've got five other Eric Roberts movies this does nothing for me. And I felt so bad and I'm like yeah cuz Eric Robert didn't care He's like, I'll just show up and happens with it. There's, there's there's that list of guys that will just show up. Yeah, there's a handful of them. And got you know that everyone's got a mortgage. You know, everyone got it, you know, and I've talked to a couple of these guys. And I go, you know, what's, you know, what's, why do you do these kind of movies, he goes, he goes, I know, they don't, they're not particularly good. But I've got alimony, I've got a mortgage, I've got to pay my bills. I've heard that straight up from you know, some of these guys. And they're like, Look, man, I just I'd like to, and some of them, like, I just like to work man. And I don't want to wait around a year to to like find the perfect script. I'm like, I just like to go out and work and being on set. And you know, just doing what I do. And if I can get paid something, I'll do it. But some of these guys I found, like you were saying surprisingly affordable. And this is for all the filmmakers out there. You know, and I'm not going to name names because I'm not going to do that. But some of these guys you can hire for five grand for the day. You know, they'll show up and you can knock out three scenes in a 12 hour day. You know, three grand, five grand even for the bigger names 10 grand for two or three days. Well, that's all you need. Yeah, for a certain movie time, like he comes in. And

Ben Yennie 26:59
since we're talking to filmmakers, I think both of us realize that 10 grand is not nothing

Alex Ferrari 27:04
but but in the grand scope of things to get a major star major phase or star that gives you some sort of Mark ability to get out there. Like you said, it's like, oh, I've seen that movie. Do you know how many times I've watched a movie because there's an actor in it that I've known and liked his former work and he's might have never he might have never or director for that matter. And he might have never hit that stride that he hit in those movies that I loved. But they were so big. Like you know, I'll watch you know, I'll watch a Will Smith movie because Will Smith's in it, you know, because I love Will Smith. And then after Earth came out. And everyone said I

Ben Yennie 27:36
Know and I was I was gonna ask her about that. Like everyone

Alex Ferrari 27:39
Everyone was like, oh god, this is Oh, oh, this is horrible. So and then, and then that kind of hurts his brand a bit. And then people will forgive it some Tom Cruise for God's sakes. I mean, Tom Cruise was the biggest one of the biggest movie stars in the world. And then he did a few movies. They're just like, yeah, and the people aren't going on

Ben Yennie 27:57
cruises. For all I don't think was necessary. The Tom Cruise did a couple bad moves. Well, he didn't call

Alex Ferrari 28:03
Tom Cruise. Tom.

Ben Yennie 28:04
I think that was the issue and now he's recovered the

Alex Ferrari 28:07
Tom Cruise Line Tom Cruise, like like, like Chris Rock said in a famous joke about Oh God, the two guys that do the tiger show in Vegas. Sigmund Freud and people were like oh, that Tiger went crazy because now the tiger didn't go crazy the tiger went tiger. So and the same thing with Tom Cruise Tom Cruise they go crazy Tom Cruise is just Tom Cruise he's been that by way all his life they've just had a bunch of people holding them back and then when he got he they'd let him go boom that happened. But he has recovered and the saddest thing about them that we're now getting on a tangent about Tom Cruise but the saddest thing about Tom is he's an amazing actor. He is a wonderful wonderful as as he is he is a movie star he is one of those guys there's a handful of them out there but that he hasn't won an Oscar is fascinating to me you know like seriously

Ben Yennie 28:55
had done anything recently sanely good since like

Alex Ferrari 29:00
Rain Man and Born on the Fourth of July but yeah but still like he's he's yeah good but anyway so like I was saying to like the filmmakers out there you know five or 10 gram maybe sound like oh my god I'm so not there but like, but if you're doing $100,000 movie or $150,000 movie and you spent fine the

Ben Yennie 29:17
five to 10 grand higher base your sale price. Like if you like it's I'll be honest a lot of times unless you've got even if you've got really high production values it doesn't matter in a in the right genre which is which I don't know if everybody knows the genre is actually really important for international sales.

Alex Ferrari 29:42
Action horror, action horror, right?

Ben Yennie 29:45
But the Yeah, action horror thriller family right now. Oh, yeah, family. One of the things is not like the eighth as well. So those are the big ones but um, The but yeah i mean if you don't even if you do have a hot piece in one of those genres, you need named talent and it will pay off immensely when you actually start seeing returns from your distributor it'll also make it a lot easier for you to get a as a distributor and they'll probably give you a better deal so in addition to actually making more money like from the international sales and having a higher buying price, so you get more money that way you also probably get a better deal with the distributor because they're going they know there's less risk so instead of charging you 35% they're more likely to charge you 25 to 30% and so that additional 5% goes it does make a difference it's business

Alex Ferrari 30:47
this is show business for a reason exactly it's show business for a reason but I can't fat I mean I like I said I've delivered over 50 movies and you'd be surprised that you know action movies with high production value or something like that and I'm like there's no stars in it guys you're not it's gonna be rough for you. And they asked me because they know I've done a lot of stuff I'm like guys, I'm just telling you and I tell you what one movie I did that they shot the whole movie shot it on read it was kind of like a cipher. And when I say kind of like a psychological thriller with some sci fi elements in it takes place here and everything but some side kind of some some sci fi elements in it look beautiful, what's nice, great, no stars. He went out, I got I finished the movie. He went out, talk to all the distributors. Everyone said no. He went back hired Tom Sizemore for a day and he hired and I forgive me, but it's the black guy from Stargate. It's a face that you would remember from the, from the TV show, the TV actor, and they hired him for for a couple days. They replaced a few scenes, went back out sold the movie. Yeah, that's he was like, I'm never gonna make a dime without this. And that and there you go. So it was it was a it was a perfect example of how it works, how it really really works. Yeah. So let me ask you to

Ben Yennie 32:05
Go ahead.

Alex Ferrari 32:06
No, no, no, I was gonna ask you. The big question is and I've never been to AFM. Can you explain to the audience what is AFM or the American Film market and how important it is and what you know, what's the, what is it?

Ben Yennie 32:19
Well, I'll give you as candid answer as I can in five minutes, the Chevy or less the, the big thing is that it's it's quite a lot of things for quite a lot of different people. Um, AFM is the is America's only film market. And a film market is very different than a film festival, a film festival is very much about celebrating the art of films in some of the bigger film festivals, like Sundance like TIFF, sometimes films will be picked up for distribution there. But that's more the exception than the rule. Whereas a film markets is very much about a sales agent selling films to buyers. And maybe sometimes towards the end of the market sales agents buying films from filmmakers. But some, but not all filmmakers, sales agents will actually meet with filmmakers in the market, some of them will just some of them only sell at the market. And obviously those often tend to be the sales agents you want because they tend to make bigger sales and sell more territories. So but that's not always true. Sometimes the sales agents that open up at the end acts are able to open up because they've sold all their products and now they need new product. Right so that happens sometimes. But um the but it's much better if you can get your place your film place three to four weeks before the market, because then the sales agent has the ability to sell it for while they're at the market. And you get a return quicker. Basically, the entire international sales game revolves around about eight markets that happen on a yearly basis. What are the What happened?

Alex Ferrari 34:09
What are those eight markets

Ben Yennie 34:11
I'm on I the big ones would be AFM, the European film market, the world content market, which is right after the European film market. Then there's MIPCOM which is more TV based. Then there's Khan which is which is only about two weeks after MIPCOM in the same damn place. Then there's pretty much a break and then there's also MIP TV somewhere in there. AFM and I'm forgetting one, but um, yeah, that's basically all of them. There also and then also some of the festivals have gotten to the point that they've essentially become de facto markets.

Alex Ferrari 34:55
On dance to buy

Ben Yennie 34:59
again, They're late Sundance and TIFF are really the only two that are at all local cons. Khan itself also has the merge to film, which is actually the world's biggest film market. Honestly it kind of makes a little bad given I wrote a book on AFM guys an AFM and I know all the guys over there cons is a bit bigger. But yeah, all right.

Alex Ferrari 35:24
Now do you suggest do you suggest filmmakers go to AFM here in LA without a film just to kind of see how things go in the process that happens.

Ben Yennie 35:38
I a year ago I definitely or a year and a half ago, I definitely would have. Um but I have some knowledge that I don't know all if all of its public or all of its actually happening. I can say it comes from a very high source. But last year they last year they closed the pool to the filmmakers. So the only place you could get in are to anyone not holding a badge. So just as an idea. The the AFM takes place at the Loews Hotel in Santa Monica. It also spills over into the the Marigot, which is another hotel that's right next door. The Loews hotel has eight floors. And basically there are two floors below that are more lower level new distributors often exploitation films. The main floor and sorry, there are eight floors. The bottom floor is just an entrance exit and like staff stuff, but then the, to the second third floor or what's good known as the dungeon, which are kind of the exploitation new film new distributors and the cheap offices. They're also actual filmmaker offices that are being put in there now. At least as of last year, you can get a producer's office where you'd be sharing the office with another group of producers. And it was something like $1,000 or maybe 1500. I don't remember offhand, okay. But you could get but with your producers office, you would also get three badges for the entire market that included access to all of the seminars and everything there. So it's actually a really good deal if you're going with three people. Yeah. It sounds great. But yeah, but um, the, I don't know if they're doing yet this year or not. But that was one thing they did. It sounds like, I think it's just

Alex Ferrari 37:42
No, no, it sounds like almost like a Bruce Lee Game of Death kind of thing on on floor one and two is floor two, and three is this and then three. So what happens on four or five, six and eight? What how many different villains Do we have to defeat to get to the next level

Ben Yennie 38:00
four, four is the main lobby. And there's also some distributor offices off in the corner. And then also, the main lobby extends into floor five. And they're like film Commission's and varieties generally they're selling subscriptions as as The Hollywood Reporter, and basically other sorts of things that are trying to attract filmmakers. So like, film conditions, services, things like that are all on the second floor because they don't allow booths on the first floor. And then, so those are the and then again, they're also offices off to the side. But it used to be until last year, that right off the fourth floor, you could walk out and there's this beautiful pool area with an amazing view of beach. And you and like lots of tables face and stuff like that. But this year, they closed it to only air last year, they closed it only badge holders, which given that they gave me a free badge last year I was kind of happy with because I always had a place for meeting. But the but it makes it but it means that the lobby gets pretty crowded pretty quickly. Because they've basically they've more than have the space that used to house all of the AFM for the people who didn't have badges. So in the past, I've recommended going for the entire market and just or just even showing up if you're in LA, even if you don't have the back edge. But it's the value of that is becoming less and less,

Alex Ferrari 39:36
but you do so would you suggest that they actually get a badge and go and see what it's all about?

Ben Yennie 39:42
That I would suggest Yes. What I would do if you're a filmmaker and not as a distributor or buyer or anything of the sort. Even if you don't have a completed film I would get the last three day badge. It's I think it's just called the industry badge or maybe if you want the seminar with the industry, plus Because their seminars are these seminars are actually really good speaking to somebody who organizes seminars, but they are. They they are really good and it's worth it is worth doing that you have the money, but it is about $150 more. Got it. But the but the maybe only $100 a month, but the industry bad gives you access to all sorts of markets for the last three days with markets, which would be Sunday, Monday, Tuesday. And it is. And it's only three, it's only $295. Which is really a steal for something like this on education. It is I learned more my first AFM where that's the only badge I got that I did in my entire four years of film school.

Alex Ferrari 40:54
Yeah, I can imagine I was also there. I showed

Ben Yennie 40:57
up early on because this is when you could just hang out in the lobby. But I don't even know if that's gonna be possible this year. Rumors are asking or rumors are floating, interesting. But the the big thing is just that it is worth going to see how it goes. You'll be intimidated when you go. But it's worth going because this is something you need to understand as a filmmaker, especially if you're a producer. Also, if you're a director or even an actor, you need to understand what happens in the independent film world and how films get sold. And I mean, I've heard a lot of other stories, and sometimes it can get a little depressing because you basically see this guy in a hotel room. Yeah, you may go see this guy, this guy in a polyester suit walking down looking at different catalogs for to buy for his VOD catalog for his chain of hotels in Kazakhstan. I mean, is what if that happens there? So you kind of need to be aware of that. But

Alex Ferrari 42:07
yeah, I had a friend. I had a friend of mine who won, who won a very large festival and the best, like one of the best deals they got after winning these big festivals was the airline license like to sell it to the airlines. And they and they were like that was the deals are still actually pretty strong. Yeah, they're like they make good money off it's like when I was the biggest deal we made off this you like you think airline rights but Yep, airline rights. So um, it's what I try to do with any film hustle also is just try to kind of let people know about how to make a living doing what you love and and knowing the business is a big part of that.

Ben Yennie 42:49
So it really is and you can't make a living doing what you love without actually knowing how to make money doing it. And this is where the money comes in, at least for now. I mean, it's gonna be interesting to see in the next couple of years.

Alex Ferrari 43:05
Now I was I was actually at the Toronto Film Festival a few years back and I was there working with a producer that was interested in some of my projects, and I was taken into the hotel and it was very similar to what you're explaining in AFM that there were like you know, there was a floor not nearly as obviously as organized or as big as AFM is. But I was told then and this is going back probably about five or six years like that Toronto is kind of turned into a mini market kind of like there because there are hotel rooms for that. Yeah, unlike Sundance Sundance there's nothing like that that goes on like Sundance is too small like there's no hotel rooms there's no

Ben Yennie 43:43
Sundance is also Sundance is Sundance is basically a spring break for young entertainment executives

Alex Ferrari 43:50
at this point it is it is I've been there that's

Ben Yennie 43:53
what I've been hearing I haven't been so maybe I shouldn't be talking about it but I have heard that from like three or four different people now have you

Alex Ferrari 44:00
been you've never you've never been to Sundance I know oh my god I've been there I've been there about three times and it is yeah if you're if the one thing was cool about Sundance is when I went I wasn't living here in Los Angeles at the time so it was my access to meetings and things like that because in the end that four or five block radius you've got the town you've got a tremendous amount of influencers that are sitting there drinking coffee things like that you can make money so I always tell people is like it's kind of like Disneyland but instead of the characters walking around you see actors like you know and like you could walk around and at the time you like you get all like you know star gaze where you can you take a picture you can take up all that kind of studio craziness when you're when you're young but but it was a lot it's a lot of fun and there's no other kind of festival like when I went to Toronto Toronto is like this. Just spread out like super spread out kind of festival, but wonderful as well. Anyway So I wanted to ask you a few more questions. What do you think of the new self distribution model versus the traditional, traditional model,

Ben Yennie 45:14
new self distribution model is I have very mixed feelings about it. I think that it's possible to make quite a lot of money during the very least enough to sustain yourself and sustain your world as a filmmaker, if not actually make a decent living. The big problem is that you've basically got to become, on your own personnel, you got to have a very, very keen understanding of branding. Because your art in yourself have to become a brand that you do through social media, if you're going to do it successfully. And all the trappings of managing a brand come along with it. Interesting. And if you went to film, school, and not Business School, these are things a lot of times things you are not necessarily the best understand. So it's not you don't assume you need to have an understanding of everything that goes along with managing a multimillion dollar corporate brand now, but you need to know what you're saying. And you need to have a strong identity in you need to be able to have a brand that at least your core audience strongly identifies with. It enables you to find your end you need to also. So aside from all the branding stuff, really, if you're going to find success in the new self distribution model, you need to stop thinking of yourself as a filmmaker, and you need to start thinking of yourself as a community leader. Also, it doesn't necessarily need to be in your filmmaking community, because honestly, you filmmakers aren't really going to buy your film, because they have no money and they need to sell their own

Alex Ferrari 47:16
furniture.

Ben Yennie 47:18
But you need to sell you need to become a community leader, or at least a very strong presence in whatever community, your film takes place in. Generally, it's much better to do some sort of well established niche. I've heard of people doing well, in the running niche. I've heard of people doing well, in the In any event, I mean, like the ones that popped ahead to my head, because I'm San Francisco would be like the golf, counter, golf, punk counterculture, knishes, those sorts of things. They're really hungry for good content. LGBT, or particularly queer markets are really hungry for good content, because there's almost no good queer media as separate from LGBT media, because that is actually a different thing. I don't know that. But it is. So it's kind of a. So there's a lot of places like that, that if you really want to make those sorts of movies, even before you start making the movies, you need to become a part of that community. By the time you're actually releasing your movie, you need to have become a leader in that community. Does that make any sense? I mean, otherwise, you don't have a customer base?

Alex Ferrari 48:41
Well, that's the thing. That's a lot. A lot of people when they when they're crowdfunding, they're just like, I'm just gonna put up on Kickstarter. And I'm like, No, you can't just throw it up on Kickstarter, or Indiegogo or seed, spark or any of these guys, you've got to have somebody who's interested in what you're selling. It's like you have to go where as this old old term is, you got to go where the people are. So whatever you're selling, if it's, you know, if you if you're selling a vegan character, who you know, eats vegan is a vegan chef. Well, you know, maybe you should hang out in some vegan Facebook groups, you know, and start building up that, that world, definitely, you know, things like

Ben Yennie 49:16
the vegan world, and also that feeds really well into the Bohemian vegetarian and artists worlds. Right, exactly. So there's an environmentalist to know you can read a lot of crossover from your core demo, but first establish yourself in the core demo. And then from that core demo, you need to thought Actually, this was in a seminar that Maya Zuckerman did on for producer foundry. That's actually available on our website. Pitch now, anyway, but she said that, basically, your community are your early adopters. You're the your diehard fans, those are the people that will actually shell out to buy the movie. before it comes out they're the people who will be in your Kickstarter being all of that and then the next set I forget exactly what she said but the next set is your customer base. And that is your and that's more the rest of that larger community not specifically your community. So basically you need to figure out what your movies about or what you want to tell a story about and find people who identify with it and then actually get in there and it's really just as much work to break through if not more than it was to break through the Hollywood hierarchy and the rewards are in some ways much greater in some ways much smaller because there is something about actually engaging with your fan base and you can't in again coming back to that if you want to do this you can't just be like I want to make movie you should bomb a movie right? Oh don't beg you need to actually engage and become interested in your community and become an actual real part of it. Yeah,

Alex Ferrari 51:08
that's what that's what I'm doing with indie film hustle I'm building up my community and giving them content like this to kind of help them make their movies and so on and so forth. And it's just being interested in the community just that like begging to like buy my movie you know like if you if you want a bag just go to your friends and family you don't need to set up a Kickstarter just have them directly give you cash to try to make your movie but you know like why give Kickstarter any percentage at that point that's that's the only people who are gonna give you money anyway. But I think it's just kind of like you know, and that's one of the big things I try to teach as well as learning how to market learning how to sell your brand create a brand whether that brand is you or a company because you can brand a company that does certain amount of films like trauma or those kinds of things, but you have to do that you know you have to do that if you're going to try to do this on your own without question though

Ben Yennie 52:01
and the other thing I think you shouldn't be looking for and I think this is where the markets really heading is that it's basically going to come down to tastemakers just as it did before when did they call in name yeah the guy and that yeah guys with huge followings with huge blogs that can recommend their friends and recommend their other content that means their demographic so PR is going to be a huge it's going to be easier because there are quite a lot of well followed like horror blogs or action or all these different sorts of blogs that you can get to review your movie surprisingly easily really um but that's kind of that's really where it is and so yeah, I think that covers everything

Alex Ferrari 52:55
i was i was i was doing that I was doing that with my film 11 years ago I hit every film blog every every URL and I was able to generate a lot of sales through my DVD that I was selling directly to the customer by doing that and we were covered by 250 websites you know reviews all that kind of stuff Yeah, it was a it was a huge deal back then. And I was selling a DVD directly to the to the consumer and I did fairly well it was a short film on top of that and I did very well but again that back it might be I might have done that 10 years ago but that still works very well today that same concept it does

Ben Yennie 53:33
it's just it's easier to do now much more such methods of delivery.

Alex Ferrari 53:38
Absolutely. And there was via and there's the viral aspect of things to where you put something in it just keeps going and going and going where before it was much more difficult to make things the concept of something going viral was you know i mean 10 years ago what YouTube had just got started you know my space was what might look like a lot of sales out of my space but you know Facebook I remember Hey, you know what I love but it was a look you know what, what what No, I

Ben Yennie 54:11
think you may have been the only person to ever make money on my face.

Alex Ferrari 54:15
I got a lot of sales off my space because I hit those democrat those groups, those people that were interested in what I was selling, but I remember when Facebook was just for college I remember literally go into a room of an office like Oh, what's this? I'm like, this this thing just for college kids. It's called Facebook. I'm like, Ah, I'm old. I'm old. So yeah, let me ask you one last question, then. We'll find out a couple more questions. The process of finding investors for a film nowadays obviously crowdfunding is all the rage but we've just discussed what you really need to do to make, you know to actually get money from crowdfunding, how would you go go about trying to find investors for a film for like a you know filmmaker trying to look for ambassadors and where do you find them? and so on? I know that's a big question, just try to turn to

Ben Yennie 55:04
look for investors. I'm get so often I get asked this question,

Alex Ferrari 55:09
I'm sure we're gonna get money, where can I get my

Ben Yennie 55:15
money where you have to go? The real answer is actually just to go to places where investors are. And the answer to where investors are very much depends on where you live. Like I live in San Francisco, qualified investors are everywhere. Every I have met qualified investors who are now very close friends singing karaoke, and debars. Of course, it happens. And then one day, he picked me up in his Ferrari to show me his Lamborghini and his other Ferrari, of course, so that was, so that was just basically it. But the end. So anyway, there are better places to go. The big issue to networking with investors is

the big trick to networking investors, and not really that much of a trick is to just treat them like people, and actually try to establish a relationship with them. Depending on where you meet them, try to talk talk to them in the, if you're meeting them at an investor networking event, it is more appropriate for you to try to pitch something to them. However, don't start with the pitch just to actually talk to them before you do just get to know a little bit about them. What they do all that sort of stuff first, and wait for them to ask you to pitch.

Alex Ferrari 56:47
They're, they're human beings not bank accounts.

Ben Yennie 56:51
Exactly. Yeah. They're human beings, not ATMs don't treat them like an ATM, because that's a great way to piss them off and make sure they never call you. So basically. And also, it's actually really similar dating.

Alex Ferrari 57:09
It's gonna say, it is yeah,

Ben Yennie 57:13
it's a little shocking how similar it is. And I've heard some people who have raised literally hundreds of millions of dollars for different companies, and different nonprofits, and including some schools here in California. Like huge amounts, just just ungodly sums of money. And he's basically like, Yeah, no, it's really like dating. You just have to kind of like, you don't give it up on the first day. You don't give it up on the second date. Maybe the third, probably the fourth

Alex Ferrari 57:43
wrong. And you don't ask for it. When you

Ben Yennie 57:47
ask for it either. Yeah, ask for a check. No, that's a great way to get slapped. Right.

Alex Ferrari 57:52
And a lot of people, especially, especially us filmmakers, who are desperate bunch, and I put myself in that category, you know, like, I've met a lot of investors. And when I was younger, it was just like, Hi, how are you doing? Here's my movie, here's this, I need. That desperation, it gets you, you get turned off, like right away. So you have to kind of be much more subtle about it and much more.

Ben Yennie 58:13
The last thing you want to do, yeah, the last thing you want to do is sound desperate, is people will automatically assume you're going to fail if you're desperate.

Alex Ferrari 58:23
That's a good that's a good point. It's very, very good point. Yeah. So um, let me let me This is a question that I asked all of my guests. It's a very tough question. So prepare yourself. What are your top three favorite films of all time?

Ben Yennie 58:41
Can I add a qualifier on that? Of course, I'm going because actually this is a question I ask when I'm trying to pick women up in bars. The biggest difference is I say what are your top three favorite films of all time? As it stands, right this second now? Correct? Because I know these mind change

Alex Ferrari 59:03
daily. Of course, of course. So

Ben Yennie 59:07
um, anyway. I would have to go with in no particular order. Gatica Oh wow.

Alex Ferrari 59:21
Okay, yeah, I haven't heard that one on the list before. Good flick.

Ben Yennie 59:25
Thank you for smoking. And the shining

Alex Ferrari 59:35
the shiny is one of my favorites I'm assuming I'm assuming you saw room 237

Ben Yennie 59:41
Actually, I didn't Oh, you've got to watch them

Alex Ferrari 59:46
it's like it just blows it blow

Ben Yennie 59:47
your documentary on the making of the shining Yeah, yeah, it's

Alex Ferrari 59:49
a blow your mind Yes. Yeah. Okay. No,

Ben Yennie 59:52
actually I did see that okay. I got it confused with like room at the end of the hall.

Alex Ferrari 59:56
Oh, no, no, but yeah, the documentary Yeah, on It. Isn't that crazy that documentary.

Ben Yennie 1:00:02
Yeah, yeah. Yeah,

Alex Ferrari 1:00:06
I'm a big Kubrick fan. So the shining is definitely up there on my list. My huge YouTube grants out. So I'm Ben, where can people find you and what you do, and I know you have a book out. So where can people find out? Yeah,

Ben Yennie 1:00:18
actually my book is, it is used as a text and 10 film schools available at Barnes and Noble on Amazon, as well as about 100 different independent bookstores. I definitely don't have time to list any of them. But what's the name of the book? The guerrilla rap American film market distribution, success on no budget, it was actually also the first book on film markets. Oh, wow. Cool. But yeah, there is one other one right now, but I took a lot of their market share before they can publish.

Alex Ferrari 1:00:53
And hence that's another lesson that's another lesson in the in the film world you got to get to market first.

Ben Yennie 1:01:00
Yes. But the so then you can also find me at the gorilla rep calm if you're looking for representation services, or you can find everything else I do. At Producer foundry.com. And you do

Alex Ferrari 1:01:17
you do podcasts as well as, yeah.

Ben Yennie 1:01:21
We do podcasts as well as blogs and we also do in person meetups, sometimes we streaming on Periscope. And we also do them on earn. We also do like full workshops that we do for a very reasonable price. I believe the average price for our workshops right now is only 20 bucks. We have worked up yeah, that's Yeah, I know. Right? At 20 bucks. I

Alex Ferrari 1:01:47
might show up

Ben Yennie 1:01:49
for 20 but they're sorry, they're 20 bucks for the replay. video, which you get to keep forever? That's why. Yeah, the they we have one on from we have one from somebody was to work with Tim Allen and Woody air sorry, Tim Burton and Woody Allen teaching budgeting because she did their budgets before that a transmedia one, then one from somebody who's helped raise more than $3 billion on pitching. And then there's also one that I did a couple weeks ago that's available for pre order because we haven't caught it yet. Um, that's on AFM. Oh, very so yeah.

Alex Ferrari 1:02:29
And when is it when is AFM? It's I know it's coming. November 4 through through 11th. Okay, so it's coming up in a little bit this year?

Ben Yennie 1:02:36
Yeah, it's generally the first to second Wednesday and in November, there have been a couple times where it's been like due to the timing of it. There have been a couple of times where the first day has been Halloween, but most of it's generally the first is second Wednesday in November.

Alex Ferrari 1:02:53
Very cool. So well, Ben, thank you so so much for taking the time out to to speak to my audience. I really, really appreciate it. I hope you had a good time.

Ben Yennie 1:03:00
I'd actually love to have you on film inside at some point.

Alex Ferrari 1:03:02
Absolutely. My friend. I'm available anytime. Thanks again, my friend. Thanks for Ben for taking the time out to talk to us. I learned a ton about the American Film market, I plan to be going to 2015 American film market and checking that out and reporting back to you guys about my experiences there. So I'm going to put all of Ben's information, links to his books his he has some video courses as well on distribution, put them all in the show notes. Ben's a good guy. So definitely check out what he's got to say he's got a lot of great, great information. So don't forget to head on over to free film book calm that's free film book calm. So you can download your free audible.com audio book, we get over 40,000 different audio books you can download from so head on over there as soon as you can. And also please don't forget to head over to indie film, hustle calm for slash iTunes. And leave us an honest review about the show. Any review that you guys leave us help us out a ton on iTunes. So it'd be really, really helpful for us. Thank you guys again, so much for all the support, all the love. I'm gonna keep putting out this great content for you guys. If you want anything that I'm not covering, send me messages, send me emails, send me Facebook, and I'll start trying to give you guys as much as much as I can. I'm doing as much as I can. And I'm gonna keep doing, providing you with great content so you guys can survive and thrive. And this film business so don't give up the hustle. Keep pushing forward. Don't give up on the dream. Okay, no matter how hard this business cracks you over the head. Got to keep moving forward. I'll talk to you guys next time.

YOUTUBE VIDEO

IFH 014: Post Production Workflow – Understand it or DIE!

I know I’m being a bit dramatic when I say…

“Understand Post Production Workflow or DIE!”

…but I’ve seen and been involved with sooooooo many independent films that just die in post-production because of one simple thing, they didn’t understand post-production workflow.

Post Production Workflow is not a black art that only a few understand, granted it is getting more and more complicated these days but you as an indie filmmaker can still understand the basics.

Post Production Nightmare

Example: If you have a RED Dragon your director of photography can bring to the party when you’re shooting your film great! Now what you need to ask yourself is what that “FREE” RED Dragon is going to cost you in post-production.

If you had a plan of editing your film on your laptop forget about it. The post-production workflow for the RED Dragon 6K is a beast and you would not be able to edit at home. You would then need to hire an editor who can handle that workflow and understands where his work is going to next, color grading.

This is fine if you budgeted for an editor but if you have no more money and you have all this amazing footage sitting on hard drives then you are screwed. I’ve worked on films with major movie stars in it that fell into this trap.

I’m not even going to bring up visual effects, that’s another conversation entirely. Take a listen to this episode. I hope it shines a light on this dark little corner of independent film that is understanding your post-production workflow.

Right-click here to download the MP3

Alex Ferrari 0:00
Welcome, guys to another great show. Today we have a topic that I'm going to be talking about that is very near and dear to my heart. But before we get into it, make sure you can head on over to free film book calm, that's free film book calm, and get your free audio book immediately. So one thing I wanted to talk about, and it's something I seen so much time, I mean, I've, I've delivered over 100 different independent film projects over the years, not including over 1000, including all the commercials, promotions, music, videos, and other things I've done. One thing I've seen common common problem with not only all of those, but specifically with independent film, in the technical aspect of it is post production workflow. A lot of independent filmmakers who are not technically inclined trust, a lot of times the people around them to just take care of all this stuff for them. And it is hard I've seen so many filmmakers fail miserably to the point where their movies look horrible, can't get finished. They can't get distribution, they can't get it sold, because it didn't figure out workflow. So let me explain to you what post production workflow is, is understanding the workflow all the way from production to final deliverable, and I'll go over over that with you in a second. So basically, when you're on set, you're, you're going to shoot on a camera, okay, based on that camera, you see, the old workflow is much easier with film. So film was film, and the workflow is the same for 90 years, almost 100 years, that workflow never really changed, for the most part. But now, there's new cameras, new formats, new, you know, aspect ratios, everything's changing daily. So workflow is more important now than it ever has been before. So let's say you're going to, you're going to shoot a movie that is a $50,000 movie, first, let's say for an instance, and you've got a dp who has a brand new Red Dragon 6k, and he's like, we're gonna shoot this 6k. And I've got these, these lenses I'm going to be using and all this great stuff. But we're going to shoot since Kay, we don't have a lot of light. So don't worry about the light, because the dragon will pick up everything. Well, Mistake number one, a dragon will not pick up everything, you still need light. But back to workflow, I don't want to get into to my colors, I want to take my colors hat off and put my post production supervisor hat on. So let's say you have that red dragon, and you shoot the whole movie on Red Dragon. Now, unfortunately, you don't have money for post. So you were going to edit this on your laptop at home with premiere or Final Cut or you know any other editing software. But let's say you're going to do it with premiere, which could handle 6k natively. But unfortunately, you're doing this on a laptop and your drives aren't fast enough. So you can't really edit it, you can't even watch it, you can't even do anything with it. So you got this beautiful, or at least has a huge amount of footage on a format that you really can do anything with. So now where you thought you didn't have any money, that you weren't going to spend any money, you're not going to spend money, because now you got to go hire an editor who can handle this workflow. Who can handle that the workflow but can handle these files. Now, that's step one. Now let's say you find an editor that runs premiere natively, you're great. If not, you might have to find a guy who's cutting on Final Cut seven. And he's going to transcode everything which will take you depending on the kind of system he has could take you weeks of transcoding just to get it into a format that he can edit. And then once he's done editing it, let's say you lock that cut out I'm not even talking about visual effects. I'm not even talking about speech changes, ramps, re composition, I'm not talking about any of that I'm just talking the basic stuff. All those other things I just talked about are bigger headaches, that will create more and more problems in your workflow. So I'm just going to take you through the basics and then we'll go back and talk a little bit about the other stuff. So then you're gonna go, you're gonna have this guy, edit your movie, Alright, so let's say he he's able to edit natively, let's say best case scenario. Well, once she's done editing this, and this one workflow, we're gonna say native, native, meaning that he's just taking the raw files and editing those raw files. Once he's done doing that, Then he has to, once he's done editing and let's say you've blocked the picture. Well, now you've got to send all your red files and all your, your EDL edit decision list, to a colorist to color this because red without color grading is, it's garbage, you have to call a grade, all your movies have to be color graded, or else you're never going to be able to sell it, it has to have some sort of professional look to it. So now you send it over to a colorist who has to hopefully be able to understand red, Ed, premiere EDL and then also handle red. So a system that's strong enough and big enough to handle red. So let's say you go to a da Vinci system, which is kind of industry standard now. But let's say you go to a guy who has color for God's sakes or is trying to color grade this in Adobe, or color grading this and Final Cut x or, or baselight or scratch or a million other different colors, they all have a color system, they all have to be able to talk to each other whatever the color system is, I use the Vinci it is the industry standard for for especially for indie film, but you have to have a system that can be able to handle 6k files. And that's if you shot everything at 6k, let me go back for a second, you might have shot some stuff Slo Mo, and if you shot some stuff Slo Mo, guess what, it's not 6k anymore is gonna drop down to 543 and twos K, depending on how fast you go. So now you have to take that into consideration. So let's take that into color grading. So now we call it grades, the whole thing. And again, I'm doing this the best case scenario, I'll throw some worst case scenarios at you in a minute. So he colors, the grades, the whole thing, but he has to make sure you have to make sure our system can handle it. He has a calibrated monitor to that. So you actually see the color that you're seeing is an actual correct representation of the color. Once he's done with it, then he has to render it out. And now you have to figure out where you're going with this. So if you're going to a digital format, you know, there's a lot of talk about 4k right now. And I know in the future, this is going to sound old fashioned, but for right now at the moment that we're in 2015. 4k is still a bit of a pig to to master to it's doable. I mastered to 4k all the time now. But I also have a juiced up system that can handle that more unlikely to K is going to be more than fine for you and more than likely 1080 P is going to be more than fine with you for you. Depending on your movie, depending on what you're trying to do. If you can master at 4k for future proofing your ears, your your project 2k is industry standard right now. And most people master at 2k, you'll be fine. And many movies I've mastered are at 10 ATP. Actually most I would say 95% of all the movies I've ever mastered or worked on master attended EP because I was a standard as well. So so once he renders it out, you have to render it out to a quick time and who's going to online this for you now the online process is once he all those files, go back to an editor who puts it all together for you, you have to put together the audio, you have to put together any graphics. And I'll get to visual effects in a second. But let's say you have visual effects shots coming in, those have to be placed on and all these kind of problems happen. You have to make sure that new system that's gonna be able to handle whatever he outputs, which could be dp X Files, which could be QuickTime files, which could be a bunch of different type of formats. I'm not trying to scare you here. But I'm I'm trying to impress upon you how complicated this process can be, especially when you're dealing at the upper echelon of files. So we started off with a red camera, this conversation is completely different. If we're starting off with a five D, a black magic book, the concepts are all still there, you still have to be able to handle these file formats, and be able to have the hard drive space, be able to have a clean workflow. Preferably you'd hire someone like myself, or at least consult someone like me. You know, I'm telling you, if you hire someone like me for an hour conversation, and you pay their hourly rate, whoever that might be a post production supervisor or something, and they can just draft out a workflow for you Oh, my God, that will save you so much time and you do this before you ever shoot. If you have a budget and you have a little more money, you hire them for the shoot, and they can kind of supervise this entire process. It's so important, especially with the plethora of formats that you were dealing with today. It's absolutely nuts and I every day I'm getting new like oh this is new file format. Oh this is a new file format, which is one of the reasons why I love the Vinci so much because Da Vinci reads everything and works with everybody. The Vinci is one of the best color systems and online systems out there right now for the bank for the best bang for the buck without question. So anyway, so you go back, you get back to your online system situation. You got your online everything and then you output now you can output to a DCP you can output to a pro res file, you can output to dp X Files which will go to a DCP. And then the quick to this so many different options. So going back let's say you're shooting on a Blackmagic. You know I have a Blackmagic Cinema Camera, and you shoot pro res. Well, that makes life so much easier. And that might be perfect for what you're trying to do. You should on pro res 442 to HQ, it take it into any editing system almost that's worth its weight is going to be able to handle progress. you edit it all, there's no big files to deal with, you can do that on your laptop, no problem at all. And that might just be what you can afford. Regardless if you're shooting it regardless, if you have a frickin Alexa, or a you know, shooting or read shooting 6k Ra, you might not be able to handle that. And it might take you two years to finish your movie. Or you can shoot pro res tree, you know, shoot with a smaller camera that still looks gorgeous. Get your kind of movie that your movie done, edit it yourself, you have complete control of it, send it over to a colorist, any colors is going to be able to handle progress. Without question, they color it, they send it back to you. But when you're shooting pro res, you have to make sure you have an amazing dp who really understands lighting and things like that. Because if you start bringing down your formats, or your kind of file format or your camera, the lighting has to be much better, I can save a lot as a colorist, I can save a lot in a red file, because the red file does have a lot of information in it or in a raw file from Blackmagic or a raw file from Alexa or Sony or things like that. But when you start getting into more of those compressed files, like a pro res file, or God forbid, a five D you know mp4, which is the lowest quality you can shoot with. If you're trying to do something else, you better have a really great dp to be able to make that image look good. If not, you're done, like you've wasted your time. So I wanted and I'm very passionate about this because I've seen so many movies die in post I've been I've been brought in to save many, many movies purely because they did not understand workflow. It was it was such an important part of the post production process. Without workflow you've got nothing. And I didn't even touch upon audio workflow making sure that when you lock your cut, that Final Cut has to stay locked, that information sends to the colorist and you also send that to the your sound people to be able to match everything perfectly. If one frame goes off, everything goes out of whack. I mean I can go on and on and on, there's so much information to be doing. So if you have a low budget movie, use a camera that gives you a beautiful image of Blackmagic cameras perfect because I'm not a big fan of the five DS and 70 cameras because you really need to have a really good lighting scenario or shoot a lot of stuff outside. But even then you've got to protect yourself from you know blown highlights and things like that. So the the range that the Blackmagic camera gives you is a lot better than the five D or seven D and it's approximately the same price point. And the workflow is a lot easier as well. So you get a big fat or file and so on. So I like the Blackmagic it's all preference but on a technical standpoint, an mp4 file is so so low on the totem pole versus a pro res file which then goes into the higher rez higher risk formats like a dp x, XLR or, or the raw files. So I would use I would use a black magic if you're going to do a low budget movie or, or something equivalent, you know even if you shoot Alexa Alexa has pro rats, you know you can shoot 2k a 4k Pro res files, if that's the workflow, you can handle crate the new reds are being able to shoot pro res files as well. So you might be able to just if your workflow can't handle read transcode everything from red to pro res and work with it I would suggest against it. That's what the reason you're shooting with red, but so on and so forth. I'm kind of babbling a little bit here. I'm sorry. But basic, basic takeaway from this episode is workflow, understand your workflow, get people who understand workflow clearly, to give you a guide on how to finish your movie, because if not, it will sit and die in post and I've seen it happen multiple multiple times. So hire someone like me to just consult with you, if you can't afford you know 150 bucks to 300 bucks out of your budget to talk to a post production supervisor to kind of you know just kind of get have them give you a basic workflow is probably one of the best investments you'll make in your filmmaking process while making a feature film. So if you have any questions at all about post guys, hit me up on On the website, I do offer when to do self promote, I do offer consulting as far as post production workflow as well as just a consulting you know over a phone call or I can actually build out an entire workflow for you. But I'm not trying to do a hard sell honestly guys, if you can't, you know, if you if you don't use me, you somebody, I don't care. Just use somebody that can help you with that there's plenty of amazing post production supervisors out there who will be more than willing to talk to you for you know, an hour on the phone or two hours on the phone or meet you for coffee, and you pay them for their time and the work the workflow out for you and if you can afford to hire them, it is so beneficial to your process. So sure, you can always just head on over to indie film, hustle, calm and at the very top of the bar it says do a one on one coaching, just click on that. Or you can head over to indie film, hustle, calm Ford slash consulting. And that'll give you all the information you need about what I offer filmmakers. But I'm real passionate about this guys, because I really want to see your movies get made, no matter what your budget level is. If it's 10,000 bucks, or if it's a million dollar budget or above, you really need to have someone like me, help you with the post production workflow. So thanks again guys for tuning in. And I will see you on the next podcast.

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IFH 013: Inside the Edit with Paddy Bird

I’ve been an editor now for over twenty years. When I was starting out I looked everywhere for some course, book, video, or anything that could teach me the black art of creative editing. There are many courses design that teaches you AVID, Adobe Premiere or Final Cut Pro software but nothing on the creative process.

One day I was surfing the net and found this site called “Inside the Edit.” The site was boasting it was the world’s first “creative video editing course,” which I found very hard to believe. I took the course for a test ride and OH, MY GOD, they did it, they cracked the code.

Take a look at this:

I would have killed for Inside the Edit

I would’ve killed for Inside the Edit when I was starting out. I looked up the crazy man who created this and found Paddy Bird hiding behind the curtain. Paddy Bird is one of television’s most prolific and accomplished editors.

For the past fifteen years, he has edited dozens of prime-time documentaries, entertainment and reality TV shows for British and American television. He has even worked in war zones, spending time editing news stories on location in Iraq.

I had to have him on the show and here we are today. This episode is one of the most enjoyable ones I’ve had to date. Just to old workhorse editors shooting the sh*t! Paddy Bird drops a ton of info on this episode.

If you want to become an editor or if you just want to have a better understanding of storytelling Inside the Edit is for you. You get over 60 tutorial videos (he plans over 200 when he’s done) and new videos added every week.

Some of these tutorials are 2 hours long. The production quality is remarkable, he even lets you download footage so you can practice yourself.

Paddy Bird: The Mad Scientist

I’m going to say it, Paddy Bird is a madman or mental as he puts it. He has written over one million words creating this opus. What Paddy and his team have done is just remarkable. In a sea of crap video tutorials and courses Inside the Edit is just elegantly amazing.

If you’re interested in checking out his master editing course click here: Inside the Edit
TO GET 25% OFF USE THE PROMO CODE: HUSTLE

You can do monthly or yearly membership. It will be one of the best investments you make on your storytelling journey.

Right-click here to download the MP3

Alex Ferrari 0:01
Paddy, thank you so much for joining the show. We really appreciate it, sir.

Paddy Bird 0:43
Absolute pleasure. Thanks for having me.

Alex Ferrari 1:10
And as you I are both some, as they say old dogs in the editing game we've been doing this for for many years. But a lot of my listeners are new to what editing is. And I think a lot of people who've been doing it for 20 years don't know the answer to this question I'm gonna ask you, but what is the job of an editor?

Paddy Bird 3:28
Yeah, that's a good question. It's Yeah, as you say, is difficult to define. Because editing really is the most unknown or nebulous kind of art form within the Moving Image medium is the one art form that no one really knows much about, you know you can do you can you know, what a director does what cinematographer does, sound person does an actor does bla bla bla bla bla, but the editing that sits very few people are privileged to go into an edit suite, and actually watch what an editor does. So that's why it's it's known as a kind of black art really. I mean, it is, every single genre is cut differently. Every single genre documentary is very, very much different to drama, which is different to commercials, which is different to music, videos, stuff like that. So each one of these genres has their own very, very specific set of rules and regulations and stuff like that. Where I come from is long form documentary. I think the best probably description is, is taking maybe the two, the two most well thought out genres, which is drama and documentary. drama is a lot of dramas, pre thought out the script and stuff like that. So it's about taking that looking for the best performance. Sometimes restructuring the script. It's also about, you know, recreating the pace within the dialogue, to make it more dramatic. Or more emphasis on a certain specific thing which the director wants to do, which didn't come out in the actual performances from the actors. And documentary is very much different. It's, it's, it's about shooting a load of stuff, and then finding the story there. Within that stuff within that footage within that raw material, you're bringing something out that some that you're actually finding along the way. And there's a you know, there's a classic, saying, in editing, you know, you give 10 editors the same footage, you'll come, you'll get 10 completely different films. But I think one of the most primary things that editors, their main, the main job that an editor does, is to be the first audience. And that really is a privilege, you're seeing something grow. You're taking the director's vision, all the performances, whether it's, you know, a documentary based character, or a, or an actor, and you're seeing them for the first time, you're making sense. And you're filtering through and seeing what's working, what doesn't work, and slowly piecing it together in this kind of very intricate jigsaw puzzle. And it ends up being very loose at the start, and then you tighten it in certain places. And it's like going through, I always say, it's like going through in waves. Each scene is very, very much an isolated unit, but it's also part of an act. And it's also that act is also a part of the structure of the film, whether it's a documentary, or an entertainment show, or, or, or a or drama, it doesn't really doesn't really matter. So I'd say it's primarily it's the abilities, you have to have a you know, you have to watch the same thing over and over again, if you're not prepared to do that, you know, editing is not for you, you have to have this kind of meticulous sense of detail, and nuance and, and don't mind watching things hundreds of times over and over again, which does drive a lot of people. Yeah, 1000s does drive a lot of people away from the craft. But we are the first audience we're there to react in an impartial way, you know, the director, I've had so many directors, I know, I'm sure you have as well, directors come in, they've gone through this long and arduous process of pre production, production, which is highly stressful, as lots of unforeseen, unknown elements that happen. And when they come walk into the edit suite, they usually, you know, they might be tired, extremely tired, they might be very stressed. And, you know, they want to know that the best they're gonna get the best out of the material. So our job is to kind of create kind of nurturing environment and say, Okay, let's go through this and give you their feedback in a kind of interesting and informative way and just say, Oh, you know, we could go in this direction, or this is what this is saying to me, you're, you're there to give a first impression about this, because the director can go off and get really obsessed about a certain set of performances, or we've got to get that great big crane shot in that cost. 20 grand, right. But then you come in, you say, well actually doesn't make any sense to the story. So we shouldn't put it on, even though I know that you're emotionally tied to it, because you had to stay up till four in the morning to get it no matter what. So

Alex Ferrari 8:11
That's one thing, I've noticed that I'm a director, and I've edited pretty much everything I've ever directed. Occasionally, I've worked with editors as a director. And I have to say, I actually enjoy working with an editor rather than me editing my own stuff as I've gotten older, purely because of that reason, like, you know, I'll sit there and go, Oh, it took us six hours to get that shot. It has to get in the movie. Yeah, and if I'm editing, it's gonna get in the movie, and it might not be right for the story. And a lot of a lot of directors don't get that in. I know what the the rise of Final Cut and laptop editing and all this kind of stuff that everyone's like, I'll just be my own editor. I'm like, sometimes it's really helpful having another set of eyes in the room.

Paddy Bird 8:53
Absolutely. This is that layer of impartiality where we weren't, we weren't there at all the performances. We weren't there in all the meetings with the producers that went on for months and months and months. We we are looking at this cleanly as a narrative observer as an observer of someone who is helping the director construct the narrative. And that kind of you know, impartiality is priceless. That's one of the major things apart from the skills of construction and stuff like that, and pace and timing and stylization. That's one of the major reasons we're there to give our, our feedback. So it's really, really important and I think yes, in today's world because because of you know, with the rise of the, the, you know, the final cuts in the premieres and stuff like that, but they you know, they kind of cost next to nothing and people think, Oh, I can just cut I can just do it, but it's an art form. It's not just putting shots down on the timeline. There's a whole load of sense laws, logic and feel that goes with it, whatever you came whatever style which, you know, doesn't come to someone overnight, just because they bought some software.

Alex Ferrari 9:58
Right, and literally, sometimes Frame means everything. And that's what people don't get like cutting a frame here. Trimming a frame there the timing, the pacing the emotion of a scene. Yeah, that frame that frame means so much and I've after years and years, you realize that but a lot of people don't get that yet. And I think you're right, the craft, the black arts, I like when you say Black Arts, I think I'm in a Harry Potter movie. So it's very nice.

Paddy Bird 10:24
What can I tell a really bad editing joke then? What's the difference between comedy and tragedy? What? Six frames? It's, it's, it's a terrible editing. Hearing back in the 90s. Old editor told me I was like, Okay. I'll tell you, I'm sorry, Microsoft now. Yeah, okay, that's great. That's fine. But it is it's like every single frame matters. I remember watching the making of jaws. And he seems cool. Spielberg was talking about you know, because the famously the shark was like, terribly fake and stuff like that. And he said, we stuck the shark in for I can't remember what the exact numbers were. But it was something like 70 frames. But if we cut it down to if we if we added more than 70 frames or 60 frames, the shark looked fake. But there was seem to be a magic number in every single time you saw the shark, it had to be a specific number of frames, because the model was so bad that if it went over that, people would just laugh it go that's a big plastic toy. That's not scary. Right? Exactly.

Alex Ferrari 11:29
So, in your opinion, I think you might have answered this, but I don't know. Maybe you haven't. What makes a good editor? Like a really good editor?

Paddy Bird 11:38
Um, God, that's very difficult to answer. I think it's a combination of talents. I mean, obviously, you have to get on with the hip, nevermind the skills, you have to you know, if you're gonna be political, yeah, you have to be political, you have to be the ultimate. I mean, if all the editors were suddenly fired. Tomorrow, I think we'd all go and work in the UN, because we'd be so diplomatic. We'd be brilliant ambassadors, I think we just, you know, we would get what we want without offending anybody. Which is a great assist, it's a difficult skill to learn. And obviously, that's, you know, we work in a collaborative industry. There's lots and lots of, you know, whether it's camera operators, working with directors, or whatever, you know, we're all working with people. So it's, you know, you got to learn to get on, but that's the basic one. Because there are, you know, I have met editors who, you know, the shout and scream and that editor and you're like, you're not going to go too far with that kind of attitude. But in terms of the kind of craft I'd say, A, the ability to watch something over and over again. I always think that, you know, people always say to me, how can I learn the craft of editing. And I'm, like, Well, I mean, editing really is, is getting yourself in the mood of, of a film of a scene of a character. So one of the best ways you can do that is, is watch as many films as you as you can. And I'm not just talking about your favorite films, because editing really is a big, I always see it as a big stylization database in your in your head. You know, whenever I'm confronted by a scene that might be nice, some academic or something from that film, I saw that film, you know, that's a really good way to start. I mean, obviously, when you're cutting a scene, it may not go that way. But it's a good way to go from the start, I always find that if you have that big sort of creative directory of things that you've got in your mind, you can apply that pretty quickly to any type of scene whether it's a fast paced reality TV scene, or you know, a medium paced you know, action scene and a drama or whatever, whatever you're cutting. So it's important to have you know, know your craft know what all the other amazing editors are out there doing and what they have done. And, I think being very logical, aware of logic and aware of structure you know, especially with documentary editing drama, as well but a lot of the thinking on the structure has been pre thought out I mean, a lot of dramas pre thought out beforehand by dozens of people that it's writers, you know, storyboard artists, stuff like that. I mean, it can all famously change in the edit suite, but there's been a lot of thought put out into it and you do often have a lot of restructuring in the Edit. I know lots of friends of mine who are big feature film editors, and they told me like quite a lot as you know, on certain films as obviously I can't say which ones but a lot of them get you know, they get switched around with large tracts of dialogue get cut out because they don't make sense. So you have to be the ability to watch something, a scene in isolation, but also that scene as part of a larger arc in in in the movie, but then the whole arc of the movie, or the documentary, whatever you're doing so it's working from micro to macro as well. Then also understanding good pace and timing and the velocity of movement and pace within a film. You know, that doesn't come easy or what they say one of the hardest than the last things to come for an editor is that is pacing timing, if at all, there's so many editors that they don't actually make that final step and that that separates someone from a good editor to a truly fantastic one and, and you know, editing this is like a roller coaster, it's like a, you go up and you're down, I'm here, we got to go slow. And this is where we need to the audience to feel this thing here. You know, I we're constantly asking ourselves, what are the odds? What do the audience have to feel here? What do I want them to feel and to know, emotionally, logically, stuff like that. So there's, there's lots of different factors, we have to take into consideration. Some of them are more important in, in, in certain scenes than others. And it's about being flexible, and knowing when to do apply these rules and when to when to leave them. But then, when to throw the rules out the window and go, you know, it's like the old Picasso, quote, you know, learn all the rope, learn all the rules, like a pro, so you can break them, break them, like an artist,

Alex Ferrari 16:14
That's a great quote. Yeah. So when you, when you start editing, do you stick to the script or the storyboard? Or do you start interpretating it right away?

Paddy Bird 16:25
I mean, I don't tend to do a lot of drama. I've done a lot of docu drama, which is as you know, combining documentary with drama. So I don't tend to do that I've, I don't, I must confess, and I probably shouldn't confess This is in case the my any of my previous or future employees or employers out there, but I never listened to any of the notes or anything like that. I just watched things through for performance, and, and stuff like that, as all I do, I need to have that reaction. You know, I know so many editors who go there, especially with drama, and they go, they watch, you know, takes one to 10 of an actor's performance and they go, don't believe it, don't believe it. Don't believe it, believe it, you know, take one take two take three. So then, you know, you just dismiss a good percentage of things that aren't excellent immediately, so you're whittling it down? But yeah, I I need to see it without any kind of people's opinions to give my own true opinion. ArrayList

Alex Ferrari 17:24
Yeah, and I feel the same way. I think, as far as performances are concerned, I think anytime an actor is winning an Oscar, they really need to thank the editor as well, because they did give the performance but that editor went through all of those takes to craft. Yeah, performance at that, that made it so I think they're definitely one of the big parts of that team, as well as obviously the director and the writer and everything, but at the end of the day, it's the editor Who, who, who puts that together, and a lot of times finds a performance that might have not been there. Sometimes I've seen I've seen performances in the Edit room that are horrendous, prior to the editor kind of going in there. Yeah. I know one. I know one movie specifically the Green Mile. Michael Michael Clarke Duncan when he was a no he's famously they gave him every acting coach in Hollywood because he was you know, he was he was a bodyguard he was an Armageddon he's not as you call the greatest, you know, actor in the world. But between all the coaching Tom Hanks and the editor who I slipped my mind who the editor was on that crafted together and Oscar nominated performance, specifically for that season. It's pretty crazy. So are there rules for editing certain types of scenes? Like comedy dialogue action that you'd like to follow? Or like the break and you have any examples?

Paddy Bird 18:53
I mean, I think in terms of the rules for you know, each each genre has their own rules, really is it's hard to sort of sit and break them all down. Sure, sure. But you you know, once you've watched, you know, once you've watched Woody Allen films to 300 times each, I mean, I think I've watched my favorite movies over 200 300 times. Right? You just analyze the first five or six times 10 times you watch a movie you're still engrossed in the narrative you're still Oh yeah, that's funny or Oh, that's tragic. Or Wow, that's a great action scene. But then after the sort of 10th 20th time you're sitting then you start analyzing and you're going okay, this is what they're trying to do here you memorize every shot and we're camera movement. This is how I learned editing anyways and and looking at the pacing and I always ask myself, okay, that's the Edit. What not Wow, that's amazing editing. What ended up on the cutting room floor. What didn't work. I will He's kind of looked I tried to look at it through the looking glass like you know black is white and white is black what didn't work there and how was that constructed you know when you're talking about you know, they say you know comedies in the timing but it's not just comedy tragedies in the timing actions in the title everything's timing with it with editing so we got to be very careful about what we're saying and what we're trying to make the audience feel every single specific moment. We're stuff like action action a lot of action stuff is driven by music so music has got its own set of unique emotional implications. So a lot of times we're cutting to music we're looking at the beats in the music we're looking at the structure of the of what's going on in the music What instruments are going on at certain points and stuff like that whether it's been scored whether we're buying a commercial track all these kinds of things. So you know, I think the best way to I always thought the best way was certainly the way I did to learn was to look at the performance look at the coverage find the kind of seeing that from your memory that works or would work in this and then try and start because it will never be the same start a construction a pace and timing construction around that but yeah, it's like and then you suddenly end up pulling out a couple of frames here between lines couple of frames there or between action if you want to go really really brutal enter in a specific action in an action scene, you know, probably the most still for me even after 10 years the most amazing action editing in recent memory was born ultimatum now i think i think he just didn't he Yeah, I mean it's just all crossing the line cut frames here he didn't care I was I remember watching that and I was doing a I was doing a science documentary for

Alex Ferrari 22:01
Which became all of a sudden very much more exciting when you finish cutting the

Paddy Bird 22:05
Discovery Channel a National Geographic or somewhere somewhere some some broadcaster news and I went in early I watched it on the Saturday afternoon when it came out and then I was like oh my oh my god, I end up watching it three times over the weekend. And I came in about seven o'clock in the morning into the edit suite and I will probably start chopping around that and then the director came in with his with his last day I said watch this and his jaw was on the floor and I said no he just turned I said what were you watching over the weekend? This is it man this is this is genius editing this is where we're gonna go

Alex Ferrari 22:52
How did it How did it How did it turn out?

Paddy Bird 22:54
It stayed in good for you see I kind of you know when you see a really amazing piece of editing you know unfortunately television we don't get the chance to do that kind of stuff very often in drama and commercials feature films you've got a lot more leeway to be more creative in certain circumstances but in television there's a kind of pulling back not all the way but there's a kind of pulling back and kind of what you can get away with. But yeah, I mean, the title sequence in what's the what's the Brazilian movie set in the favelas, oh, City of God. See a god what amazing film but the chicken chasing I remember seeing that. Like it's just astonishing editing, and a little action sequence of the guys trying to chase this chicken around. It's all mixed with you know, cut against Brazilian music. And that is you know, this is a couple of guys chasing a chicken around a favela. But what what he did the editor did that was just exceptional.

Alex Ferrari 23:56
Now let me ask you a question. What was the first time you as an ad I was like asking entered resists. What was the first time that you discovered the craft of editing like that? It dawned on you early like when you were a kid or in your when you're in high school, or whenever it was the moment you said, oh, there is a craft called editing. And this is how they do it. Oh.

Paddy Bird 24:24
Wow. I think I mean, I

Alex Ferrari 24:27
Was going but you're going back

Paddy Bird 24:29
Ive gone back Yeah. Going back through the years. I mean, when I was when I was younger. We got our first VHS player. I think I must have been about 10 Yeah. Back in the whenever it was the early 80s. And I remember watching films 7080 times my parents thought I was nuts. Oh, and I would learn everything I was I was only about eight or nine. I remember thinking How's that? You know, I remember thinking what's on the end of that shot? Did they shoot that And it stopped there and things like that. And then she were thinking about this already. I was thinking about that a very young age interest. And then I started Yeah, I started working one of the sort of very early adverts in the mid 90s, I was about 20. And I think I was at 10, I was doing a charity video, something like that. And the person who was presenting it was just, they were really bad, they couldn't even string a sentence together, they were so nervous, or guy was so nervous. And I remember to sort of playing around and cutting everything out and height. And then obviously, there's loads of job cuts, and then hiding certain jump cuts, and then cutting to this there and then and thinking, Wow, look at the power of this. I've made this person seamless, absolutely seamless. And then I started practicing and cutting other things like just cutting interviews with people making them say sort of crazy and outrageous things that they didn't say just why we call you know, I don't know if you call it the same in the US, but in England, we call it frame bashing, okay, which is, you know, just stealing words and putting them next to other words and cutting out knots and cutting out butts and becauses. And you know, so that people end up just really, you know, because that's what editing is really it's a bunch of words, and you can take those words and do whatever you want with them. As long as you got the coverage to hide those cuts. You can get away with pretty much anything obviously, the ethics around that are exactly, you know, but I remember then very early on in my late teens, that's when I really dawned on me. And this is unbelievably powerful. Oh, so yeah. Now I was fascinated drew hooked from the word go.

Alex Ferrari 26:46
The the what for me, it was you remember Robert Downey is Chaplin?

Paddy Bird 26:51
Oh, yeah, I actually watched that again the other day?

Alex Ferrari 26:53
Well, I was then you'll know the scene much clearer than I did. Haven't seen this in years. But when when Robert Downey or Charlie Chaplin shows up to Hollywood for the first time, and he gets caught up in the middle of that act, that little, that little scene with the cops and everything. And then he brings, he brings him down accurate brings him into the editing room. And he shows him editing. There, he cuts the film because you don't want to be on the cutting room floor. That's that place you don't want to be. That was the first time for me that I saw editing. Like Like, I got like, Oh, that's a job. Like I was in I was a teenager when I saw that movie as well working at my video store in Florida. And it was it was kind of mind boggling to me. And I didn't fall in I felt like I told you originally when we spoke first spoke, I fell into editing, editing because I didn't want to be a PA. It's like, oh, there's an avid in that room. And it's air conditioned. Let me let me go learn that.

Paddy Bird 27:48
And they bring you free briskets they bring?

Alex Ferrari 27:50
Exactly and then then the lattes came after. So

Paddy Bird 27:55
Just go better.

Alex Ferrari 27:56
Exactly. So this is a problem. I know, a lot of editor space. And I think it's a really important question to ask. When other people come in the editing room other than the director, like an actor or writer, or even a producer? How do you handle their opinions politically versus the director? And then you obviously need to find out who your master is at that point. Is it the directors at the producer? And this is a part of the editing process that editors don't know because this is all this politics? And then you just have to figure out what to do so I'm usually Switzerland as the way I handle it. I'm Switzerland I just like yes, whatever they tell me I kind of just move and someone asked my opinion I kind of quiet but I don't take sides because it could hurt you. Obviously, you know, you don't want to piss off the producer but you don't wanna piss off the director and who's gonna give you your next job and so on and so forth. So how do you handle it?

Paddy Bird 28:52
I mean, I think what's important is you have to take every single you know instance completely You know, every single one is unique I look at the you know, if you've been locked in a room with with the director for a couple of months, you know, you're gonna get to know who they are. And you know, how they handle pressure and stuff like that. And whether they're, you know, in arguments with the producer and you know, this these type of things happen all the time. Whether they promised you another job, and it's a big one they go on

Alex Ferrari 29:25
Always that's why they're not paying you that much this time.

Paddy Bird 29:29
Don't worry next time is going to be much more going to W Ray.

Alex Ferrari 29:34
Have you ever heard you have all the time in the world and we're going to double your rate. Have you ever heard those words uttered out of a producer's mouth

Paddy Bird 29:40
Never, never will never go? Yeah, take your time. Don't worry. Just don't worry. When it's ready when it's ready.

Alex Ferrari 29:50
Can you imagine?

Paddy Bird 29:51
I don't think I'd fight on the spot. No, I mean it's it's incredibly difficult man. It depends on you know, if There's arguments brewing if there's you know what the temperament of everyone involved

Alex Ferrari 30:06
We'll be right back after a word from our sponsor. And now back to the show.

Paddy Bird 30:16
You know, that's that thing is who is your master? You know, there's this I remember a friend of mine who cuts just commercials. And he said, it's really difficult because in commercials when you're in the edit suite, there's like 25 people in the in the MDM. And you've got this person and that person, all of them don't know anything about making films. They're from branding, and they're from this and, and he says, the main key thing in cutting commercials is finding out actually who's in charge and whose opinion counts because there's only one of those people in the room. The other 19 can just leave but they're there to justify their job and stuff like that. So it's very, very difficult. But yeah, I try and be as diplomatic as possible and I always give my opinion, I've truly believed that I'm paid to give an honest opinion. Sometimes those opinions are you know, sometimes you're in a position where if you give an honest opinion about why this scene didn't work, and you know that the reason happened is because the director messed up, but you don't want to get the director into trouble. You know, you're gonna have to make a call on that because you know, the directors sitting there looking at you going

Alex Ferrari 31:23
Don't don't don't do it.

Paddy Bird 31:25
Do me over I work in this town. So yeah, it's it is a very, you know, each each one is very, very different in its, I mean, I'm like you, and I think most editors are Switzerland. I'm like, you know, the end of the day, I'm here to cut this film. And my only responsibility really, is to make it as good as it can be. But the politics are, I mean, that's actually one of the reasons I became an editor in the first place is I loved the fact there was no politics involved. Yes, there's less how much politics can there be in a dark room. So then I found out there's tons

Alex Ferrari 32:05
And now the craziest, the craziest story I've heard was cutting a commercial and I had two advertising execs fistfight in my room. Mmm, MMA style. I was in my house. I was in Miami, I was editing a commercial for a chicken joint. A local chicken joint. And the funny thing was that the client had just fired the agency that was editing in that spot that they just produced so the client through his wisdom fired them before the commercial was over. And then I think the new guy came to kind of oversee what they just finished and turn on each other they just literally I had to break up a fight in my edit suite I've never forgotten that I was like, Oh, you guys it's a chicken car. Never

Paddy Bird 32:54
That I've never heard of that. I mean, I've heard some pretty crazy stories but I've never heard of office. Yeah, no, that's wow

Alex Ferrari 33:02
Well, you know we're Latino. Latino down in Miami, you know, things you know, it's it's the heat is the heat it's a it's what it is, is the heat you know, but yeah, US Latinos we do have a little bit of a spicy edge too sometimes and add in, you know, a chicken joint, you know, things just go awry. So, um, what now I know this, this happens to a lot of editors as well. What do you do about editors block? Like, do ever get edited? Like, have you ever had editors block when you you can't cut a scene to make you happy? Like, what do you do? Has it ever even happened to you?

Paddy Bird 33:38
I doesn't tend to happen to me. No. Sometimes I'll see something that I'll be like okay, this is as far as it can go. Now, I'm going to leave that for a week I'm gonna come back with fresh eyes, you know that first. First impressions are so important. In that continual first impression, you know, that like butterfly wings, you know, once touched forever destroyed, we really do want that first impression that first, this creative side side of our brains to be engaged in how we're reacting to something because we have to put ourselves in character in the mind of the audience, even after, you know, we're watching this for the 180/7 time this week. So I think I sometimes I don't know, I don't know if I've called it editor's blog, but I've got to a point in the scene, I go, Well, I'm gonna have to think on that I'm gonna have to process that for a couple of days or a week or something. So I tend to leave things and then come back to them if there's a problem, but also, you know, specifically if there's, you know, something, that there's knock on effects up and down the timeline with that specific thing as well. You know, if I'm having a problem with that scene, and I want to start doing some really serious cutting to save it, that might have implications in seeing 12 down there or seeing the eight up there. So sometimes you've got to go back and I find you go, you go, leave a bit. Go. Back do some other stuff and process it subconsciously and then come back that's probably the way I do it. Okay.

Alex Ferrari 35:07
Now do you cut to music or without sound? And how does sound influence your cutting?

Paddy Bird 35:14
I am I'm all about music Actually, I find I have a an exhaustive library of music. Again if you've got that app out there in the state exam

Alex Ferrari 35:27
Oh yeah, this

Paddy Bird 35:28
Is like my favorite app of all time whenever I'm in a coffee shop or even in an elevator something's you know that's really nice that'd be really nice for a specific type of scene. Bam I'll Shazam that banger by that let's listen to that 2530 times great and I tend to do that as well with music libraries as well I get to know them really well so that I have a specific emotional reaction to a set of rushes a set of footage and go okay first of all, I kind of work out what the scenes is about and I take a quick look at the footage and then I do it kind of backward on I'm not comparing myself to Tarantino but I know that's his process he finds music and then makes the scene you know as opposed to create the scene then find the music he

Alex Ferrari 36:17
Writes to the scene to the music

Paddy Bird 36:19
Yeah, it's like it's a process I love doing that I because music for me is you know I did a lot of reality TV shows. I did a lot of stuff like X Factor where nothing happens in the footage nothing is not emotional it's nothing so we have to overcompensate that with highly emotional music you know that's the trick we do if nothing happens ramp up the music right let's get that this gets Celine Dion in here you know this this you know absolutely nothing happened so I did a lot of you know reality TVs as at the same time my documentary so music has an unbelievably powerfully an unbelievably powerful effect on the audience is the one thing that transcends cultures languages anything so I'm I'm all about cutting and finding the perfect track and I find I tend to try and find tracks that haven't been used and abused you know you get a tribe that's gets really popular and then they just turn on the television it's on every single show for the next six months.

Alex Ferrari 37:20
Oh Moby Moby that Moby album was on everything Yeah,

Paddy Bird 37:24
Yeah, absolutely. Absolutely never listen to Moby ever again.

Alex Ferrari 37:29
It was a great album but I remember it's like yeah, every damn thing I watched had the damn Moby on it you know he was the most um it was the most licensed album of all time.

Paddy Bird 37:43
Really? Yeah Did Moby surprise me

Alex Ferrari 37:46
yeah most licensed album of all time every movie every trailer put it in their scores it was just like i mean i'm sure movies still just counting cash from that dance

Paddy Bird 37:56
It was through cashing in Well, I mean

Alex Ferrari 37:59
God bless Alright, so so you out of all you've been an editor for a long time and you sat down one day and looked around and said you know, I am not seeing anybody teach the craft the black arts of film so you you decided to put together something called inside the Edit which is how I discovered you originally found you online. And I saw this amazing site that was like inside the ad and I'm like what is what is this guy from England doing let me let me check this out. I'm like, the site look gorgeous, which I loved. I loved the grid design of it. And then I started looking at some of the videos you were putting in like oh my God, this guy's actually teaching people how to edit like I've never seen this in my life and I've been around a while and I've taken a lot of courses and I know a lot of you know the Lynda dot coms and the VFX PhD and all these other places but there was no one doing it and it was not just like oh well throw a couple videos up you're psychotic you have like a ton of I mean like it's insane so tell tell us and tell the audience what is inside the Edit

Paddy Bird 39:07
well inside the Edit was I came up with the idea about three or four years ago I I stopped editing for about six months because I was just a bit tired burnt out and you know, I just wanted to stop so I started training and teaching final car and avid and things like that at a training center and and I looked around I was like oh no one's actually teaching the craft I just looked at all I sort of widen my gaze and then looked at all the film schools and looked it's all software related. And they teach you a very basic amount of editing theory, but I was like, no one's teaching you know how to assign you know, different musical instruments to specific characters within and then physical nuances within a scene. No one's teaching how to construct a really tight sink pool. No one's teaching us you know, these literally I wrote down it took me a year. To write down probably a couple of 1000 theories that you need is a pro, a pro a list editor at the top of the game, and I just I tried to find all of them I interviewed film school alumni I went to the broadcasters training centers stuff like that and no one's actually teaching the craft it was all you know, buttons pull down menus and this software and that and that is it so I basically Yeah, I decided to, I thought oh, this is really interesting. And I basically wrote a very specifically crafted training course online training course that consists of about 200 tutorials some ranging from five minutes to like feature length we've got feature length one so it's basically like a 200 part series on editing with

Alex Ferrari 40:57
you understand this I understand you sound crazy.

Paddy Bird 41:01
I told my wife at the time and she just said how long is it going to take and I was just like three six months? I think it took me three years and not writing nearly a million words.

Alex Ferrari 41:14
Yeah. But you're mentioning you're working on other things at this time you know, yeah,

Paddy Bird 41:18
no, no I didn't I literally I didn't I couldn't as soon as I did I wanted to make in 100 years of editing I wanted to make the be all and Nando was like I could make I could just link some stuff up then it'd be great or I could make the you know, start milling and start milling and never have to wait this is the quintessential study of editing which no one's ever done all these hundreds of different techniques. I mean, we got 25 tutorials alone just on scoring. I mean no one's ever taught scoring before you go to lynda.com and you go to all these other websites and it's all techie and you know

Alex Ferrari 41:56
which goes away which goes away in a minute because anything tech will be changed in about eight years yeah yeah

Paddy Bird 42:01
change it's it's it's you know, we don't have loads of people in the industry you know, there's loads of people who know the techie side what we are what we're in short supply of and what we've always been in short supply of is people who know how to craft stories craftsmen and that's it you know that's always going to be you know, just because you buy an editing piece of editing software and you know how to use the timeline and stuff like that and trimming that does not an editor make so I yeah, I basically looked at everyone all the websites or the film schools and thought yeah, this is this is this could be really amazing. And I spent a long a long time crafting it but then what I also did as well was I mean, when you want to learn editing, the one thing I haven't taught hundreds of people the one thing that I always was asked at the end was okay, how do I get show together? How do I cut some scenes? And like Well, you can't really because production companies never ever release rushes footage, raw raw bits raw footage onto the market onto into the open public domain doesn't happen. So you're stuck in this next barrier, which is how do I get footage to practice on and I'm a director as well directed quite a few documentaries in the UK. So I went out and I shot a one hour documentary, like 40 hours of rushes 35 hours of rushes. So I thought there's no point in teaching people to editing unless you give them footage to practice on and know all the nuances, all the problems that you get all the good stuff all the bad stuff you get in any one set of footage, they have to practice on that. So I said right we're gonna give you all these tutorials and you also we give you all the footage as well.

Alex Ferrari 43:46
How long did it take you to shoot all this?

Paddy Bird 43:48
I shot it as an observational documentary and I shot it over two years while I was constructing the course so I was specifically shooting scenes with problems in them as I was writing specific tutorials knowing drawing on my experience of editing problems I'd had in the past I was like okay, I'm gonna shoot this scene perfectly and it's beautiful blah blah blah. And I will shoot this one with loads of flaws are not going to ask that question that I would do to to the interviewer or to the interviewee. I'm not going to do that. So we're going to have to learn how to fix that in the Edit.

Alex Ferrari 44:20
Now Barry. I don't mean to interrupt you, but I consider myself a go getter. I consider myself a hustler. You're absolutely crazy. I hearing the story as you're saying it is It's so inspiring like one man, and it's one dude that together like I'm gonna just write, like think about this. If I would have said this to you before you started. You're gonna sit down and write the end all be on on the craft of editing over 200 different tutorials. 1000s hundreds of 1000s of hundreds of hours of of thing plus 1000s of hours of work. It's insane. It's like you're literally writing words. Peace you know but

Paddy Bird 45:01
actually with currently 400,000 words more than war and peace want to correct you

Alex Ferrari 45:09
I appreciate that thank you I

Paddy Bird 45:11
know Spencer everyone says a mentor my wife says a mental all my friends I'm crazy

Alex Ferrari 45:16
but that's what Steve Jobs said it's the crazy ones that changed the world

Paddy Bird 45:21
wow there you go there you go from quite odd Steve Jobs level yet but in terms of the craft of editing yeah I just I guess the other thing was is the kind of you know one of the things about documentary editing is you love constructing and taking apart and reconstructing something that is inherently complex. And I think that's an editing thing you know, people like editors truly love taking apart and reconstructing something really really complex and the kind of pride and joy that you get out of that artistic highly complicated complicated and long winded process I kind of applied though to inside there it was like this is a it was it was it was I guess you know after all it was an intellectual challenge no one's done it before so I'm going to do that or I'm going to try and do it so yeah, but yeah it's it's

Alex Ferrari 46:17
if you if you would be telling me this before you did it I'm like this guy's off his rocker he'll never get this done. But you've done it. It's there. It's been it's been around for what a year now, right?

Paddy Bird 46:29
Where a year old yet we're already in like, over 5050 or 60 countries. We've got filmmakers all around the world. We've got directors, producers, camera operators, we've got teenagers, we've got octogenarians we've got Yeah, we've got people we've got major production companies like the BBC and discovery and vice media news, people using it, you know, commercials people, people who want to move from short form into long form. Yeah, it's really why this is it's it's it's a great, it's turned out to be a great success. And we're finding out film schools as well now. So yeah, it's going really well,

Alex Ferrari 47:08
which I find ironic. you're citing film schools.

Paddy Bird 47:13
I mean, yeah, he's.

Alex Ferrari 47:16
I just find it erotic. That's all

Paddy Bird 47:18
it is. Yeah, I mean, you're kind of going and going, Hey, look at this. This is awesome. You should sign up with us. And what about the other stuff you're teaching? Exactly. So yeah, it's but yeah, it's been going it's been going phenomenally well. So hopefully, it's um, and, you know, we get I guess it what fills me with joy is you know, I get emails from so many people, I get emails from people saying, you know, I got one from somebody in California the other day saying, ay, ay, ay. I've spent something like 60,000 pounds over many, many years doing a degree doing courses, doing an MA and editing. And I've learned more in the first four chapters of your course than I did in the last five years. That's awesome. And then I get people who working in editing houses who are like, Oh, you know, I was just doing mood drills, you know, they're not you know, just sort of taster tapes and stuff like that and they would only trusted me with 32nd spots and now now at work they call me the documentary guy and they've given me big projects on is taking my career on leaps and bounds in what would take you know, essentially editing high end editing takes a decade minimum to learn. But that decade is only for a lot of persistence. It's for a lot of trial and error and it's through a lot of luck as well. You know, if you go if you go into Edit facility and be a broadcaster and try and be a edit assistant, you're not going to get a pro editor to sit down. Maybe they'll have 10 minutes at some point, one week, if you're lucky and they might tell you something, but then you're not gonna have someone who's going to meticulously stand over your shoulder and go through the craft and what you should do and what you shouldn't do so so why it's

Alex Ferrari 49:02
so what's the process like I'm a new PR I just got went to the inside the Edit How do I what's the process of getting in? What do you What's the Is it a core like is it what kind of coursework is it how do you sign up? What's the deal? How does it How does it work?

Paddy Bird 49:17
Well is we from the very start we want to be very, very simple. So it's really easy. All you do is you go in you can do we do operate a monthly subscription or an annual subscription or a lifetime subscription. If you just want to come and try it out. For a month, you can sign up it's like 50 bucks. You can it's like yet 3040 pounds 5050 bucks, or you can you know buy your subscription if you if you really like it and you get 12 months for the price of 10. And yeah, you get you get on within you know, enter your details. And you're there within a couple of minutes just sent an access code and immediately you have complete access to All of the inside the Edit tutorial library. So you start a chapter one, it's a linear course, you know, every one is like learning a language, every seat, you can just watch them out of out of sync. Because you know, Bill, I think, right? Yeah, you'd be like getting to lesson five speaking Italian, I wouldn't know what they're talking about. So it's a linear course. So you go in, and you just start watching the tutorials. And at the end of each tutorial, you're given a least one creative task. So as soon as you sign up, you've got free access, free access to download all of the footage. But also, we've partnered up with universal Production Music, who are they were always my favorite, my favorite music library that they just got an astonishing array of like half a million amazing tracks. And so not only do you get 35 hours of rushes, but you also get hundreds of tracks, from Universal Music features, practice scoring, so you can download them, but you also download the creative task. We've basically tried to replicate everything you get in a pro edit suite. So you get PDFs of directors notes about the scene breakdowns, what's in every scene, all the log notes, all the time codes, the transcripts for the interviews and stuff like that. So you're basically you've got everything. So you go through and you start breaking down, you're basically cutting a one hour documentary over the course of this. Over the course of inside the Edit, however long you choose to take, and we update. There's about what 6065 tutorials up there already, we add the new one each week. Okay? So

Alex Ferrari 51:43
in your end goal, how many tutorials? Is there going to be an ongoing forever? Are you like, Is there a number like you think I've read?

Paddy Bird 51:48
I've locked it I locked all the scripts. I've written just over 190 Okay, scripts, tutorials.

Alex Ferrari 51:58
Sorry, every time you say stuff like that, just like your say,

Paddy Bird 52:02
sound I think does that mean? That whoever that is that sounds mental? What is mental? Yeah, remember, it's you should see that the script the pile of scripts, I mean, it looks like three telephone directories. It's just insane. So yeah, it's um, but there's other things as well, this we've interviewed I've, we're starting to bring out I've basically come up with all these ideas about training the brain for creativity, we've we've launched this new feature called metamorphosis. So it's basically about one of one of the specific things about editing or being a great editor that can really help you change your brain on my new differences when you're watching something over and over again. So we'll take a scene and we'll say, what's this scene? Or what's this 42nd cut of something? Okay, now, we've changed one thing could be a shot, we could have lengthened it, we could have changed something, a word, we could have changed anything, we won't tell you what it is, but what's the second version? Okay, now, what's the difference? So it gets you into this analytical frame of mind of like, sitting there and not being sucked into the narrative, looking at it and going, yes, this is really cool. But I've got a job to do here. So we're trying to, you know, you know, work out the muscles in the creative part of the brain. So that we become more analytical as editors. And we do it with timelines as well, we show you a timeline, you know, of a scene, so you're not watching visual stuff. So right look at this timeline. Okay, you got 20 seconds, like stop now. Now, we've changed two things, what are they Where's they're cutting the music on channel a and three, a four, or five and six, or something like that, or there's a cutaway put in it, or you swap those two shots around. So it's not just watching all the the theory and stuff like that, in the tutorials, it's also we're expanding and putting in a whole load of new fresh, original ways of looking at editing, which no one has ever done before. And the feedback we get is tremendous. It's really cool.

Alex Ferrari 54:04
What I find what I find fascinating about your whole story is that you've never done anything like this before, you don't have a history of stuff like this before. So literally, you just woke up one morning and said, I'm going to write more words than war in peace and create the definitive, the definitive course on the craft of editing, and the kid and as a, as a filmmaker, as an artist myself, I find that so incredibly inspiring that out of nowhere, you just decided to do it. And I think it's a lesson for a lot of our listeners, if at all our listeners to think about like, you know, just because you've never done it doesn't mean you can't and you obviously aren't 22 you know you're obviously been in the business for a while. So it's a it's really a year 20 obviously 28 2009 but you know, you have a wealth of your life of knowledge that you've picked up along the way that gave you the ability To do this, like right away, so it's not like you know, I'm just gonna wake up at 18 and start teaching the craft of editing, where you're at, you haven't had time to learn the craft of editing, it's like, I'm gonna teach you how to build a table. I've never built a table before, but um, you know, I've seen it, I've seen it done. So I think as a as an artist, you know, even as you get older, at a certain point, it's never a mistake that you're like, it's never too late, you could keep doing it. It's not that, but I just find it inspiring that like, all of a sudden, he's like, you know what, I'm just gonna do this. And it's not something small, you've taken a Herculean, I can't say the word. task. herculean, Thank you, sir. Task upon yourself. And not only have you done it, but you're continuing to do it. So it's not like you're talking about doing it, you've done it. So I'm not trying to blow smoke up you, but I just really, I really find it, you know, I find it so inspiring of what you're doing, and that you're doing it well, anytime someone goes out to achieve something, as an artist, because this is an art what you're doing as well, this is not just, you know, you're not just a number of ones and zeros, Allah, you're you're an artist creating art to teach other people how to make art, which is, in my, in my opinion, in a lot of ways, a very high level of art, because you're teaching others to be artists. And that takes at a high level. And it does take a lot to do that. And to do it in a way and the way the world is reacted to it. And it's only been around for a year, but you've got major corporations who see value in what you're doing, and your fat, your obviously your subscription base, and all that kind of stuff. But I just wanted to say that because it was just really, you know, I've heard the story before we've talked on the phone before, but this is the first time I've kind of heard the meat and potatoes of it. And I'm like, God, seriously, man, seriously, congratulations.

Paddy Bird 56:53
Thanks. Thanks, man. I mean, it means a lot to me. I mean, it's, I mean, we're all artists. And I think one of the great thing about one of the driving forces around art, whether it doesn't matter, what you're doing is, is you want to be challenged all the time. And that that for me was this that I just thought Hold on a minute, I can really, I could really help people's careers in an art form particular art form, which has not really been covered, because no one's sat down and deconstructed it and I just thought it's it is that idea of challenging yourself and that's why we come to the artistic process. And you know, we don't go and whatever working work in banks or wherever, like that we want, we want to strive to create the best possible thing that we can create. It is that challenge and that's the thing that kept me up, you know, that drive until three, four in the morning, and doing all the crazy hours that I had to do to do inside the Edit, but just getting the feedback and getting all these wonderful, you know, emails and LinkedIn messages from people saying, Oh, you know, you've, you've changed my life, you've inspired me to go out and then they send me their films and stuff like that. I'm like, this is awesome. They sent me their films at the start, and they're like, Oh, god, that's not well edited. And then you see the progress and you're like, that just fills you with joy as, as someone who's not, you know, I was I never grew up as a teacher or anything like that didn't start as a teacher, I just did a bit of teaching, you know, a few years ago, you know, after doing 1516 years of editing, so it fills my heart with joy. Seeing people progress and seeing people you know, really, really get to their artistic helping them you know, to their artistic capabilities. You know, I can I teach you to be a Renoir or a Picasso No, I can't do that. So I'm just igniting a flame that is in you already, and hopefully helping you to do for you to go off and be that Renoir going off and be that Picasso but that's up to you I can I can point you in the park that's what i think but you know, for me, it's it's as an artist and making that that daily challenge, you know, because it is a daily challenge you wake up in the morning are Gods what's you know, what have I got to do today? Oh, that's really complicated. And just pushing through that. I just, I just, I love that feeling. I mean, that's what a lot of editing is like this, the complexity of that art form. So I love it. I really do love it. And I was always really important to me that this looked exceptionally good. I mean, my target audience is a bunch of, like me, a filmmaker, lover of film, a cinephile documentary makers, you know, all the way around the world. It has to look beautiful, and I looked at everyone else's tutorials. They're like, God, this looks like corporate kind of, you know, it's like Excel. You're selling Yeah, you selling washing machines or something, you know, it's like, no, this has to be a cinematic experience. And that's the way we designed it. And that's the way I wrote it. And that's the way you know, because each one of the tutorials is cut, like a documentary with music and high end graphics, explaining everything so it's really important being You know, you've got to be a perfectionist as an editor and I took all that perfectionism even though it had, you know, even though I had to stay up till three, four in the morning, sometimes perfecting it, you know, the tiniest detail, there has to be perfect. And that's you know, that's what filmmaking is about.

Alex Ferrari 1:00:17
We'll be right back after a word from our sponsor. And now back to the show. You've basically aged about 20 years in the last three

Paddy Bird 1:00:33
out actually that I worked out that I've, if you don't know what the average working week is, you did the numbers. I did the math, I did the math. In the three years I've worked on it so that if you take the average working week is 40 hours I've worked nine and a half years in three years. So yeah, I was doing 110 hour weeks for like a year and a half it was just insane.

Alex Ferrari 1:00:57
That's what I find fascinating that you don't have a history of being crazy. So that's what I find fascinating about your story is like it's like all of a sudden, you just turned crazy. And decided I'm

Paddy Bird 1:01:08
I was like this could be and

Alex Ferrari 1:01:11
this is this is your I this is your iPhone. This is your second Yeah, this is this is the thing that I like, um, this is where I'm gonna put my stamp on the world, you're gonna put a ding in the universe, at least the editing universe.

Paddy Bird 1:01:21
The thing in the editing universe. Great. I have that on my gravestone. Just as he finished the last tutorial,

Alex Ferrari 1:01:33
but he died on his mouse.

Paddy Bird 1:01:36
I don't have a keyboard is

Alex Ferrari 1:01:38
the way a good editor ship. The ship. So um, so I have a few more questions for you, sir. Um, what is your funniest editing story? something that happened in the room. Something you heard from somebody else that you can't say their names. Something funny that people were like, Dad, that didn't happen or really that happened?

Paddy Bird 1:02:06
Well, I mean, it's hard to do that without getting anyone or myself into trouble. Like most editors,

Alex Ferrari 1:02:16
just a fun one does a fun what doesn't have to be like a heavy political one. Just a fun something funny that happened.

Paddy Bird 1:02:21
I tell you I was actually ran out of a friend of mines for dinner the other day director I worked with several years ago. He's one of the last jobs I actually did before. Before inside the Edit. I shouldn't have said that actually, because then some people can look that up on IMDB and he was and then work at a production company. Now they just about to talk

Alex Ferrari 1:02:41
about well, you just what you just gave them the exact roadmap to do so.

Paddy Bird 1:02:46
While there's a lot of intelligent people out there, no, that was one of the last ones I was. But no, we were working on this. This this rather large budget co production between British and American television. And they're supposed to be a sort of legendary legendary exec producer who's you know won loads of awards and stuff like that. He's coming in for the first viewing of the rough cut. I think we're about three or four weeks in sunlight. It's a long way. It's like a 12 week, I think it was feature length I was at featuring for 60 minute I can't remember. And you know, when you go, you know when the when the exact producer comes is quite a moment. Yeah, they're in charge of everything. And they report to the channel and you know,

Alex Ferrari 1:03:36
in television, yeah, to everybody know that in television, the exact producer is the power as opposed to on it's on a film set the director many times is the the guy is the top top cheese, if you will.

Paddy Bird 1:03:47
Yeah, yeah, absolutely. The exec is, is you don't want to mess around the exec. They have they have the power of life and death in your career. Because it's a small world of exact producers. But this guy came in and you know, we'd heard that he was a legend during this, that and the other documentary maker and he sat down and a watch the car and he was like, Whoa, marvelous, marvelous, marvelous. And then he proceeded to give us what I think is the most bizarre set of feedback notes I've ever experienced. He was just talking gibberish. I mean, literally Jabra. She was like, you know, ask yourself the question, what does the voice service say about itself? Like, I was looking at direct again, is it me or is this guy nuts? And he proceeded to give us like, 30 or 40 notes, right? Which is insane. Right, right. And he sort of got up and left and went, thank you. It's wonderful and just but they were just jibberish. And then he walked out and which is She's a bit of a sort of you know because there are some less senior producers in there afterwards after we come in and gone I just sort of looked over today I said did you look down at the notes I mean is it me or was that just a load of rubbish? I mean I didn't understand it thing that he said is that how are we going to change this film? What are his notes what's we've got doing with the channel in no 10 days? how we're going to do this it was utter gibberish and this guy was supposed to be like one of the legends of television. So I was flabbergasted.

Alex Ferrari 1:05:32
So what did they say?

Paddy Bird 1:05:34
What are the series producers? Yeah, just as the other producers were just as flabbergasted they were like I have I have no idea what that you know, was you know, that guy smoking crack before he came in. To jibberish so yeah, we just sort of cut it the way we wanted to cut it and then send it off to the channel

Alex Ferrari 1:05:53
and what what happened at the end of the that everything go right I guess

Paddy Bird 1:05:59
well that was a whole other different story actually. they they they loved it. So this is brilliant. But the exact producer didn't and then they came back and went actually so we were like oh great we're gonna finish on time and you know we can go home at seven o'clock then they came back the lot of things happen in terms of like some someone else SR ends up watching it and then they turn around and go oh actually no, no, we want to change all of this. I want to completely restructure the whole thing and you've got three days to do it for transmission. So yeah, of course.

Alex Ferrari 1:06:30
Of course of course that's that was just the

Paddy Bird 1:06:33
bizarre I've heard I've never heard anything like that it was just I actually wrote down some of these things I can't remember a lot of them but they were gibberish utter rubbish

Alex Ferrari 1:06:42
you should put them into intercourse somewhere

Paddy Bird 1:06:45
you know what it's funny say that I did actually write a one specific tutorial about taking feedback and I said sometimes the feedback will be crazy so don't expect you know how do you know what what notes to to reply to and change in the edit and what just insane because you do get that you know, you get execs and service producers who come in or senior producers come in you know, they've been up for five days and they've had you know, five litres of coffee and they don't really know what they're talking about. And they watch something and they give you a load of notes and and you're like yeah, three quarts of these are just, you know, rubbish rubbish. So how you going to reply to it so yeah, I did I did actually build in some of those responses. I said, I worked on a film once where I got these type of notes. And yeah, they were just rubbish. So it does happen.

Alex Ferrari 1:07:37
Now I'll tell you my funny it one of the funny stories I did, or I heard of, I was in I was early in my editing career. And I was in again down in Miami. And this was doing I think it was commercials if I'm not mistaken, I was like assistant editing on this. And this editor was this old editor who had just been around for ever and he you know, he's like, this nonlinear thing is never going to get out. So that kind of dude. He was working online I was in an online was in a CMS 3600 at the time. So but this, this battleaxe of a producer shows up and everybody's like, Oh, this this lady is just horrible. She's just she's just gonna and the editor as you get older you just don't care as much and it's true you just don't care as much as you get older. So he really didn't care. So she comes in and he's like, he told me he goes watch this so she comes is like I'm like I'm sitting there with popcorn in my head are waiting to see the show. So the lady comes in she's like I need this or that and he's like, okay, sure no problem no problem because but you know the problem is with the with the footage she's she's like, well, what's the problem? What's the problem? He's like, well, it's the time code it's you know, it's not the best kind of time code that we can use. What do you mean she's like, well there's time code and then there's double downtime code. Double downtime code is really really accurate while this other time codes not as accurate it's hard to sync the reels she's like really you need double time down code? Yes, you need double downtime code if you want to so when you go out tomorrow to the set make sure everybody knows that you need double downtime. She's like all right all right. All right. Cool. And she went out to the set and she was just yelling at the top of her lungs as people what is this graph this shows that being shouted double dog type code This is horrible and the sound guys like and then I was I was on set I was on set to do doing stuff add the camera guy I'm like yeah Larry Larry Larry sent this over she's like everybody was like ah, everyone just pissed themselves like oh Larry and then everybody's like yes of course we'll do a little

Paddy Bird 1:09:51
Yeah dont worry. We got it.

Alex Ferrari 1:09:53
We got we got this covered where Paulina, but she's like, All right, good, good, good, but it was just the best to see

Paddy Bird 1:10:01
Sweet Revenge

Alex Ferrari 1:10:02
oh it's just brilliant it's just brilliant Oh when I was asked you do as an editor and I know this this might be controversial to answer you don't have to answer this Do you sometimes leave a red herring in the Edit for the Producer Director or the powers that be to have something to change

Paddy Bird 1:10:20
the classic classic I was told that when I was a teenager right if you get a problematic hands on you know really pain pain in the butt creative or whatever. Yeah, yeah, just always give them something I was always told about two thirds of the way through the scene because they'll start watching the scene and then what what will happen so it's always about a third of the way through the scene so let's start watching the scene so so we're near the front the front third make a really bad deliberate mistake and so then they will immediately take their head away from the screen scribble for 10 minutes like that and they'll miss the rest of the of the scene right? They come back and they'll go stop they go right well it's good path from this you didn't do blah blah blah blah blah and then you go oh god Sorry about that. I'll change that Yeah. Was the rest of the scene right? Yeah, yeah, yes fine. No worries you can get one all your ideas if you just do one colossal so that they can you know you can see it

Alex Ferrari 1:11:27
It can't be it can't be a can be a mistake that just makes you look incompetent, but it has to be it's like that fine line if it's something like completely competent, then like why are we hiring this editor? But it has to it has to be that balance of something for them to say I usually either do audio drop outs I'll do a double frame in the Edit you know, like little little little things here and there.

Paddy Bird 1:11:51
Yeah, plastic Oh brilliant. Brilliant. Fantastic they will work then they they're brilliant. They're just you know

Alex Ferrari 1:11:57
it's it's all transit.

Paddy Bird 1:11:59
Yeah, get him to shut the hell up and get your get all your changes what you want under the radar and I don't even realize it. It's all over. There's no CD of producers.

Alex Ferrari 1:12:09
No, no only filmmakers listen to our show. So if I if I finally get the executives and senior producers listening to the show, then I've taken the show to a new level. And by the way, if there are any senior producers or executives listen to show, email me at and you can email Patty code. Alright, so what finally what what advice do you have for young editors just starting out in the business?

Paddy Bird 1:12:43
I mean, you just got to keep on editing. I know it's a crazy thing, but you have to get those hours up in the in the, in the course in the in the in the course of your career. You got to hit hit the get into the 1000s

Alex Ferrari 1:12:56
you know, as they say you need 10,000 hours to master something.

Paddy Bird 1:12:59
Yeah, the old Malcolm Gladwell. I remember reading a refutation to that there's like more it's like apparently more than 10,000 hours so you know 10,000 hours is not that much I think it's about five years of you know 4050 hours a week you know, you can do a lot more but you know, I would say watch as many films as you can watch as many as you want don't just stick to the genres that you like, start get in as much music under your belt because the one thing you know if editing is the most nebulous art form in the Moving Image medium scoring is what is probably the most nebulous art form in editing and there's you know, that really sets you apart

Alex Ferrari 1:13:45
when you say scoring You mean like cuz I'm not hearing

Paddy Bird 1:13:49
music for the scene because you're not scoring as in writing the music scoring as in going and finding the perfect piece of music for that particular scene so yeah, that's another another big one but you know, just watch as many many things you can keep on cutting as much as possible. But I'm obviously going to say this. Come and join inside the Edit is the one and only major league editing tool that's out there. You could go to three years of film school, you could then make t in a production company for another two years. You won't get anywhere near what we teach over inside the Edit.

Alex Ferrari 1:14:31
Oh absolutely. There's no question no question. So we're in so we could do the hard sell what's the website

Paddy Bird 1:14:39
insidetheedit.com

Alex Ferrari 1:14:40
All right, there it is. And two more questions and I asked all my all my guests this. What are your top three films of all time? Oh, like I always say whatever comes to your mind right now. We want to hold you this forever, but three films that really you know moved you in some way or are considered in your top three not not an order just any

Paddy Bird 1:15:03
thought. I mean I'm a bit high fidelity here I've got sub genres within I've gotten top fives within specific genres, top five comedies. I mean top five documentaries top five war documentaries. I don't know if we're just gonna go plane drama not in any order, I'd say. One of the films that really influenced me I saw it when I was nine when it came out in the cinema. And I was like, Oh, I want to be in films. This is a beautiful film is Amadeus. God is such a brilliant. I've seen that film over 200 times.

Alex Ferrari 1:15:38
Such a brilliant movie. And a lot of a lot of people. A lot of this generation don't know about Amadeus. It's not one of those films that is like taught in all the film schools as much as a genius. It is absolutely brilliant, brilliant, brilliant film.

Paddy Bird 1:15:55
I'd say films that really influenced me. I mean, you can't have lived through the 80s as a teenager and not see, not mentioned Goodfellas even though it was 1991 I think it was 19 8090 Yeah, I mean, that was just genius. Absolutely genius. I'd say i mean i'm actually attracted to a lot of films. I mean, I love action movies. I love you know, I love them all. I don't I don't have a genre. I'll watch anything I grew up on watching European arthouse movies, and john Claude Van Damme

Alex Ferrari 1:16:35
obviously is the greatest actor of all time. We all know that he great stuff.

Paddy Bird 1:16:39
I don't know why he's not you know, nominated. Actually,

Alex Ferrari 1:16:43
JV was a it JVCD. That was was actually a really

Paddy Bird 1:16:47
Great movie. That's brilliant.

Alex Ferrari 1:16:49
It was a brilliant, brilliant performance by him. I honestly I was like I was blown away that monologue. He did I was like, holy cow. He he can act holy cow

Paddy Bird 1:16:58
can act and it's so honest. I was like, wow, oh man, you know after you've watched death warrant, and Bloodsport

Alex Ferrari 1:17:04
well, Bloodsport, Bloodsport is the greatest You know, one of the greatest action movies of all time. Let's just start out there.

Paddy Bird 1:17:10
Right now maybe we shouldn't rage. But now I actually like films that are based on plays. So I do like the you know, one man to man to character. films like sleuth you 60s Mark Kane Laurence Olivier, Glengarry Glen Ross, David Mamet. You know, James Foley directed that genius movie. I mean, I think that's got to be the greatest cast of all time. Yeah, yes, sir. alpa Chino, jack Lemmon.

Alex Ferrari 1:17:41
spacey, Alec.

Paddy Bird 1:17:43
Alec Baldwin, Harris, and Harris. Jacqueline price. Oh, yes. I mean, it was obscene. This this? Yeah. I think Al Pacino Didn't he say this is the greatest cost of a word with

Alex Ferrari 1:17:54
Yeah, well, yeah, of course. Yeah. And he wasn't the Godfather.

Paddy Bird 1:17:59
But ya know, I love that kind of quick. You know, man, it's so good for that. I love that. You know that Mamet style, you know that Mamet talk, as they call it, right? Bam, ba ba ba bam. I love that kind of quick, fast play. It's a play, it plays a film. And so yeah, big fan those those are those are the films

Alex Ferrari 1:18:18
that I mean I've come to that I mean, you can go on forever I got you.

Paddy Bird 1:18:21
Well, we'll rule film buffs

Alex Ferrari 1:18:22
and last question. Since you're this is this is very editing focused show. What is the best edited sequence in the last 25 years?

Paddy Bird 1:18:35
Wow. I knew talking about the difficult questions here. Oh, wow.

Alex Ferrari 1:18:43
Something that you saw that was just like I mean, obviously the Jason Bourne stuff was insane. But

Paddy Bird 1:18:48
I mean, it's gotta be Yeah, I mean, it's got to be I think it's gotta be the either one of the two, the second or the third Bourne movies. So you know, the Bourne Ultimatum that was the third one and the bones supremacy I was just literally blown away at the pace the timing the daring, I can't, I can't think of anything. I mean, there's obviously a ton of amazing you know, even this year, whiplash you know, that was just, it's just phenomenal editing but but in terms of pushing the boat out there. But you know, then you look through the history you know, that is a lot of that kind of, you know, you look look at the way jaws is cut. Look at the way Bonnie and Clyde is cut that was a massive, you know, look at all the cutting techniques that he used. Now, a lot of them stemmed from, you know, films like Bonnie and Clyde, but I know it's more than 25 years ago, but there's a history of it. And there's this really daring, creative editing artists out there pushing, pushing the boundaries. It's so lovely and refreshing to see but for me, I'd have to say it was just a giant that I was just blown away, watching watching the second and third Bourne movies, they were just exceptionally edited

Alex Ferrari 1:20:00
Those action sequences are insane they're just insane though the way they cut and just like I said like pop I was like even my wife who's not you know in the business she was like that was edited amazing so when you have someone who's not in the business go That was really good it's it says something

Paddy Bird 1:20:18
Well that's the thing is that we're you know no one's supposed to recognize what we do if people start recognize what we do you know, we haven't done our job correctly we're supposed to be the invisible eyes that were and if you sit there go wow, bang you're really affected by the editing and, you know, the I had a director friend of mine who didn't like them who's a commercials director. He said Paul Greengrass has just shot a three hour movie and cut it down to an hour and a half on steroids. That's not editing that's not structure and we agree this is like an exceptional jump forward in the craft. There's those movies

Alex Ferrari 1:20:53
Totally I mean push the whole medium forward when matrix came out on the action and visual effects side I mean Star Wars obviously there are those movies but in the genre of editing there are Bonnie and Clyde

Paddy Bird 1:21:12
I mean genius that that end scene when they get shot. Ah.

Alex Ferrari 1:21:15
I mean like I mean the Godfather was I mean the Godfather was brilliantly cut as well, the pacing and that and that maybe that's you know, but anyway so badly thank you so much for being on the show. I think you've given us the pleasure that you've given our audience a ton of great information this is almost a little mini masterclass in an editing so I would have killed to have this course when I was me I would I you know, I had to draw it you know, when I'm not going to do the whole I walked uphill to school and snow barefoot story but

Paddy Bird 1:21:47
And the violins coming.

Alex Ferrari 1:21:48
You can hear the violins right. You know what I there was I didn't have no fancy laptops with Final Cut on them. We did the old fashioned way I drove an hour I woke up at four in the morning woke up to get into the studio early. They were buddies and they in but that's what I did on the avid for like the the year that I sat, you know, doing dubs in the other room as a dubber dubbing commercial reels for for other directors. I sat and I went in and you know what, I think a lot of a lot of that means something like when you have to struggle a little bit to get that and like nowadays, you just, Oh, I just got a laptop and I'll get Final Cut now. I'll learn it. But that's

Paddy Bird 1:22:30
Good. It's sent as your you know, it, it gives you the driving force. It's like this isn't easy. No, no becoming really, really good at something. There's very few geniuses that are born every generation. You know, in our generation, it was Tarantino we all saw Pulp Fiction was like, Oh, yeah, this guy's a genius. Yeah, but you know, he did a lot of work getting up to that point. But it's, you know, becoming a true artist takes an enormous amount of work and, and fire and, you know, pushing through when you just like, Oh, I can't go on, I can't have, you know, another cup of coffee to keep me going free in the morning because I know this has got to be done at seven. It's just like, you know, it's it's it's struggles good.

Alex Ferrari 1:23:12
But talent is not enough. Talent is never

Paddy Bird 1:23:15
Enough. And it's 5%. Yep. 95% is just grit and determination. And that's that's what you know, there's a thing we say in certainly in television, it's like, you know, the reason we pay you nothing and get you to do insane hours and crazy requests in those first few years of your career is because we want to sort the wheat from the chaff. We want to see how committed you are, you know, I said, I certainly had that, you know, you get people I've seen now that you don't want to go home at six o'clock, or get in a bar or go out partying and stuff like that, it's like you're not going to be, you know, in after a period of years, one two years in a production company or brokers, they sort through that stuff. And you're like, these are the people who are truly committed. Because you know, if you want to make money, you don't go into filmmaking, very few people make, you know, you're going because you're a passionate artist. And you have to display that passion. Because unfortunately, there's 100 people standing behind you without waiting to do to 1000 people, you know, 10,000 people in any one city in the world waiting to do exactly the same. So that's that's the only real advice I would give just that getting that that real commitment and drive to just go through and do what no one else will.

Alex Ferrari 1:24:27
And that's in here in LA, you can only imagine how many people are in line waiting.

Paddy Bird 1:24:31
Oh, yeah, I've done some I've worked a bit in LA and you just, you know, I remember Actually, I was thinking about the first time I came to LA and in the 90s. And I was like, this is just everything is movies about this. And I remember walking down Third Street promenade in Santa Monica. There was these two homeless guys, and they were drinking booze and they were you know, really felt quite sorry for them and they were in rags and stuff like that. And I remember just catching their conversation. And as I looked down. And one guy was sent to the other one. He was saying, Yeah, my agents gonna try to get Burt Lancaster interested. And I was like, I'm pretty sure but X is dead. But the homeless guys were talking about everyone's got a script in their back pocket and even the homeless guys were like, bang you know, it's everyone oh look

Alex Ferrari 1:25:22
I got out here eight years ago and when I got out here I just couldn't believe it. It was just like the most amazing place in the world like fulfillment like oh my god, everything's movies.

Paddy Bird 1:25:31
Mecca is the the Holy Holy Grail I love I just, I love going to LA and just, I spend my whole time going to the movies, they're just loved it.

Alex Ferrari 1:25:41
Movies here are fun to watch because actually, their screens here are done right. And you know, you can go to the arclight and they actually you know, will throw you out if you have a phone on, you know,

Paddy Bird 1:25:51
That built for movie theaters in London, you know, it's terrible, because all our movie theaters are around. They're all Victorian, you know. So that, you know the acoustics are terrible, I remember going to see Mission Impossible three, our largest cinema here. And I couldn't understand anything or anyone saying because it's an it's an old musical. So you go to movies, in the state, especially in LA or New York, or, you know, in the big cities, and like, it's such a beautiful experience you it's a movie house built to me, built, you know, for watching movies. So I would I would just, I would I'd go crazy. And I'll be watching three, four movies a day. drawing from like,

Alex Ferrari 1:26:31
Just just hopping, throw you out, they'll throw you out is what you're saying. Movie nerd. Thank you, again, so much for being on the show. We really, really appreciate it. And all and all the golden nuggets that you tossed out there, man,

Paddy Bird 1:26:44
Thanks. And good luck, take care.

Alex Ferrari 1:26:46
I had an absolute blast talking to Patti, you know, like, like I said, the beginning of the of the episode is like too old wardog sitting down and talking shop and you know, bitching and complaining about I wish this would have happened and I have clients and blah, blah, blah. So it was so much fun listening to his stories and swapping stories and things like that, I hope you guys got something out of that. Because, you know, if I was starting out as an editor, a lot of the stuff that we talked about, really would be beneficial if you if you're looking towards trying to get an editing career or trying to get a job as an editor. But even for filmmakers, like directors and stuff, I mean, anybody who's a filmmaker should go to inside the Edit calm and, and just go and start learning from Patty's course it is remarkable. And it's so amazing what he's able been able to put together. So it's a film school, it's a film, they're going to teach you things there that you will never teach in film school. I mean, I know right now that a lot of film schools are talking to him about putting his course in their schools because they have nothing like it. There's just nothing like it on the marketplace. So as promised, I have a discount code for inside the Edit. You have to email i f h discount at inside the Edit calm that's I FH discount. At inside the Edit calm. I'll put the email in the show notes as well. But you email them, tell them that you're an indie film hustle, they already know you're an indie film hustle, tribe member, and they'll send you a discount code and you'll get 10% off for inside the Edit. So well well worth it guys, so definitely head over there and start learning because there's a lot of stuff to learn. Also, don't forget to go to an indie film hustle.com forward slash iTunes, and leave us an honest review of our podcast. It really helped us out on the rank in iTunes and helping spread the word of the indie film hustle tribe and get more people in our tribe. So thanks again for listening and I'll talk to you guys soon.

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IFH 012: How to Turn Your Indie Film into a Business

So many independent film creators just want to think of themselves as artists. That’s perfectly fine but it’s called show business for a reason. If you don’t understand the business you won’t be able to create the show. Filmmakers need to think more like a filmpreneur if you will. Put the business back into show business.

If Coca-Cola comes out with a new flavor do they do market research? Do they create a marketing plan to introduce the new product? You bet your butt they do.

Now when indie filmmakers or filmpreneurs create a new independent film or “product” most of the time they just throw there finished baby into the marketplace and hope for the best.

This is NUTZ! All that time, hard work, money, pain, blood, sweat, and tears that go into creating an independent film is for nothing. Do they just hope for the best? It’s insanity.

In this episode, I share with you what it takes to change your mindset and start thinking of your independent film not just as a precious piece of art but to also think of it as a product that needs to do well in the marketplace in order for you, as the filmmaker, to continue putting on that show!

Right-click here to download the MP3

Alex Ferrari 0:00
So this week's I want to talk about something that's kind of been dear to my heart for a long time. It's one of the core pillars of what indie film hustle is about. indie film hustle is about giving you guys the tools to survive and thrive in the film business. One of the big misconceptions about making a movie is that it's only art. And there's a reason why it's called show business. It's it's a business to and there's a reason why there's double the letters in the word business than there is show because it's twice as important as the show. Because without the business, there is no show without the show, there is no business. But the business side of it is what allows us to continue the show to go on and continue to make more shows, and so on and so forth. So I want you guys to change your mindset a little bit and start thinking about film, and your projects as product. And that's a very, very key point to make. Because you have to think about your film as product, how you can monetize it, how you can sell it, how you can continue to make a living, doing what you love. First step is create an understand that your film is your product, when Coca Cola is going to release a new flavor, they don't just throw it out in the marketplace and wish for the best. That's what most filmmakers do, they raise the money, they put the money out of their pocket, they put it on credit cards, they have no idea where the movies gonna go, how it's going to be sold, what's going to be sold, how where if it's going to be sold overseas, if it's going to be sold online, if it's going to be sold to a distributor, if it's going to get into a film festival, if it's not, if it who's going to be I don't even know who their audience is, most of the time, they just make the movie because it's like I gotta make my movie. And that's great. And you need that energy to be able to make your movie, but you need to know how to sell that movie, you need to know how to be able to make a living doing this. So by thinking of your film as a product, like Coca Cola would do with a new product line, they do market research. So when you have an idea for a movie, or you have a script that you're thinking about making into a movie, do product research, call, talk to talk to your friends, talk to people on Facebook, on Twitter, on message boards, just go to where the topic of your movie is about and figure out if this is a movie that's going to be even sold. If people are even interested in watching this or even buying this. So you have to do some market research on your product before you release it. This is product release 101. Once you find out if the product is a viable product, then you have to go and find where your audience is. So then go and find what the audience is. So like if you're making a movie about a romantic comedy about vegan chef, and he happens to be a main character the whole thing's not about being a vegan chef, but he's the main character in it. Let's say he or she is a main character in it. And now your audience is not only for ROM coms, but if you're smart, you can go after the vegan movement, the vegetarian movement, the the organic movement, the gourmet food movement, the chef, the chef, crowd, the foodie crowd, there's so many other avenues of places and customers that you can look for for your film. Now I'm talking about this in the assumption that you're going to try to sell your own film, if you're going to try to sell to a distributor or things like that, this is also very important, but I'm coming, I'm coming at it from you. Because if you honestly if you if you're going to go sell to a distributor, and you don't know if this is going to be a viable product, more likely it's not. So I've had a lot of films that I've worked on, that never didn't have a star in it, and they just kind of put it out there. And the distributors like Well, there's this is not a viable product that can't sell it, it's not an genre, it's not this, it's not that it's a drama, with no stars in it has very few awards, it really doesn't matter even if you want Sundance, that you're not gonna be able to sell this. So I'm coming at it from a point of view of you're going to sell your own product. So you go to where the audience is, and you start marketing to the audience about what your product is. So if you're making a movie, I would get an I would start marketing the movie, in the pre production stages, start getting people excited about it, start putting out a poster, putting out obviously the website's most important part. And on the side note, guys, I'm going to, I'm going to come out with a lot more information about this, I'm kind of just going over it right now. But I'm going to be coming out with a lot more information about how to market your film, how to create a brand about your film and things like that. And I'm actually thinking about creating a course, specifically about an online course where people can, I can, you know, show people how to create a brand, how to sell it, how to product, launch your film, how to gain social, social media, following how to build that audience, how to sell to that audience, how to package your film, how to package your brand, and so on. So if you guys are interested in that, please give me a shout out, I'm going to do some market research right now I'm doing this on the fly, hit me up on my email or my Twitter or my facebook or my Instagram or wherever, and hit me back and say, Hey, I would love to, to buy that product. And I would really be interested in that product. I'm thinking about putting it together, it's something that some people talk to me about and say, you really should put something like this together, I'm still thinking about it. So because it's such a it's gonna be a tremendous amount of work, anything I do, I'm gonna do 110% video, audio worksheets, workbook ebooks, the whole ball of wax. So um, let me know if you guys are interested in that. So on this, I was just on a side note, sorry, sorry to go on a tangent there. But so create your find out what your audience is go market to that audience, then start building up hype about the production while you produce a while you're shooting it while you're in post, and then start talking about the product launch, which will be if you're self distributing it, I would stay away from doing a DVD or Blu ray alone. But if you're going to self distribute it through VHS or gumroad, or Vimeo pro or any of these places, start hyping it start hyping up the release date and all that stuff, and then start looking about how to package that movie because the movie itself, in many ways is just advertising for a larger product line. Let's all take a note from George Lucas. Star Wars made money. But where he really made money was his his other ancillary products, whether that be the lunch boxes, and so on. I'm not saying that you guys got to make lunch boxes for your independent film. But if you create enough hype around it, depending on what the kind of what kind of movie it is, what kind of genre it is, who's the stars in it, if there are any stars in it. You can create t shirts, hats, and package them all together to make your let's say a normal $10 sale turned into $100 sale because someone was really excited about who's in your movie, what your movies about. If they've been invested through this entire process. They will they will pony up 100 bucks. A lot of movies have been doing this product, this kind of marketing plan and it's worked great because instead of having 10 people buy 10 movies, you need one person to buy one package, t shirts, hats behind the scenes, how tos, soundtracks, autograph posters, all sorts of different things to give your audience what they want because they want to do they want to buy this. So that is one way of going about treating your movie like a product. I'll give you more tips coming up in further shows but I really just wanted to kind of go over and start the conversation about treating your film like a product and a lot of people don't talk about it like this. It's also an artistic You know, this is an artistic medium. But you know what the people who survive in this business and I keep saying business because it is a business. People who survive being a filmmaker in this business all understand the business side of it. Every single big movie director that you ever admired. Under stood the business even the most art house directors under stood the business Woody Allen has been making his movies for the last 30 years now 40 years, he keeps them under a certain budget, he attracts very, very amazing cast. And he does his movies the way he wants to do them. But he understands that the business is that I mean, he couldn't make a movie for $100 million, or Woody Allen movie cannot be budgeted $100 million, it'd be very difficult to make that money back. But at a $5 million movie, he could. And he did that over time. He built that up over time, he has a huge following of people who would just show up to a woody allen movie, because Woody Allen made it. And, and so a lot of other filmmakers as well, especially in the indie world, like Mark duplass, from the mumble core crew, and a lot of other filmmakers who keep their budgets low. And they just keep selling to their audience because the audience loves them. This happens, this is the same, this is the same thing that goes with indie rock bands, indie music, people that they just have a following. And that following pays them. And they love them. It's a wonderful exchange, I'll make art for you, you pay for my art, so I can continue to make art for you, and so on and so forth. This is the way it should be. So I hope this episode was helpful to you guys. I'm going to be doing more of these kind of episodes, kind of talking about certain topics that I feel passionate about, and hopefully give you guys great content by doing that. So please hit me up in the comments of the show notes. And let me know what you think. Also, let me know what you think about that idea about creating a product line based about how to market not only you film yourself as a filmmaker, maybe your company as a brand, all sorts of different avenues that I'm going to be going down in that course. But I want to see if you guys are even interested in me talking about it or doing the course so please hit me up. Thank you so much for all your support. Please don't forget to head over to the iTunes Store and give me an honest review. It really helps out the show a lot. Getting getting higher ranking and more people can actually enjoy the indie film hustle tribe, as you will so thanks again so much guys. Keep hustling. Keep making your movies. Don't forget, make your key Don't forget that your movie is your product that you need to sell to keep doing more movies. I'll see you guys next time. Thanks.

YOUTUBE VIDEO

IFH 011: How to Produce Your First Feature Film – Part 2

Here’s part two of my interview with Suzanne Lyons. This week on the show I’m excited to have uber independent film producer Suzanne Lyons. She has been living in the indie film space for over twenty years. Working on SAG Ultra Low Budgets to over $15,000,000 budgets she has seen it all.

Suzanne Lyons takes you by the hand and walks you through what it takes to produce your first feature film. She goes over the pitfalls, legal concerns, deliverables, selling to foreign countries and most importantly of all how she gets her financing for her feature films.

She laid out such amazing information that I had to break the episode up into two parts. I spoke at one of her famous indie film producing workshops and learned a ton while I was there. Suzanne Lyons also wrote an amazing book called Indie Film Producing: The Craft of Low Budget Filmmaking. I suggest you all pick it up. It’s better than film school!

Right-click here to download the MP3

Alex Ferrari 0:00
So can you share with us a few pitfalls or any pitfalls that you might have come across producing indie films? I know that's a really broad term question but anything you can share?

Suzanne Lyons 0:58
Pitfalls that have come across producing so as a producer You mean like areas for me? Yeah, um I'd have to say let me just think back think for me some of the time because I so trust people so much of the time I'm somebody who's who has been really trained to kind of fall back in love with people on a daily basis you know, even when you know we kind of have a falling out or something I'm really great I'm really really really great at forgiveness I worked on it for years you know, I really processed it and still do obviously no distinction is ever complete. I mean, we're always processing through life as we hit New plateaus and and peaks and so on. So um, but for me there was there were times when I think I trusted people so much because at those first interviews, you know, let's say you're a production designer or a makeup artist, costume designer or line producer, whatever Am I so trusted that everybody was on the team and people were excited as excited about the project as I was and that I never I never kind of stood in leadership enough because I think my trust level was so high or maybe I just wasn't standing in leadership enough maybe a little bit of both don't know as I'm kind of looking back that at that meeting when you have your cast and when you have your crew together sorry I'm sorry now that I kind of didn't create some stronger parameters like for example one of the things that people had to do in Flash forward turn was sign a contract or you know make a promise that you would not complain to anybody other than the person who could do something about that complaint. And that would be for the whole 30 days of the program right? It was a month long program and you were not allowed to complain to anybody who in your life who was unless they were the person who could solve that like for example you had employees around you you know all your your colleagues at a firm or wherever and learn development somewhere and you had a problem with your boss you were now allowed to sit around and talk about that problem or you know, share those complaints or whatever you had to go directly to the person in charge that is something I wished I had put on every crew deal memo when I think back in time so much time is wasted on sets when I would hear people coming and saying you know so and so was saying that you know, they were not happy with this or so and so is not happy or whatever, I would hear these things from other people and I'm thinking that the time spent wasted was heartbreaking. If I had had people make a commitment on that first day at the table read when the whole crew is together and when I meet with a cast at their table read on that first day that first rehearsal day then you know and say listen you know here's the way we're going to run the set you know let's all get on board together as a team you know what is there anybody who's not feeling that way? Is there any reason you're not you know, I'm making this a safe place for you to tell me Are there issues that you're dealing with Have you worked with that person before and not been happy? Let's get that out now. You know, I found out that on the last movie there were two keys you know who who had hinted who had had a falling out prior to and that kind of led to some issues and that sort of thing. So I said let's let's you know bring everything up now let's clear the air let's get on the same team. And then I would probably say to them, you know, what is your commitment? You know, if you if if we come out with this great movie, and it does well, in your near your names or up on the credits. What can this do to your career? What can it make possible that's not now possible, literally create a space of great power. ability. So people are all in the team together, kind of like a football team or a basketball team or, you know, some sports team, like being in the Olympics together, you know? How can we make this such a win win for everybody? You know, what do we need to get out of the way? How do we need to clear the air to make that happen? And how do we need to get excited and create possibility and opportunity for people to make that happen. And, you know, the other thing is, you know, let's set some parameters like this thing about let's not complain, if we got a complaint, go to the person who can solve it, right? Now, let's go right to the top. Okay, MC, let's, you know, if you're with a costume designer, and you got issues, go to her, you know, let her know, so that she can let me know or whatever. And so, you know, just set set the parameters that you would in a business, if you're in a business business, you know, companies, big businesses, you know, bring in consultants to work with them on how can we have great relationships with each other? How can we be honest with you? How can we communicate, that's the other thing is I notice communication breakdowns happen a lot on set, which leads to problems. And I'm responsible for that everything that I'm telling you comes back to me, I'm the producer, I'm the one setting the stage, the director sets the stage to a degree for the tone, you know, in terms of his vision, or her vision, but as the producer, you said, You're the one sending it early on, and pre production all the way through into post and beyond. Because it's your job as the producer. And so everything I'm saying that, you know, those fallouts that have happened over those films over those years. That's all my fault. Not i'm not i'm not beating myself up here, Alex, I'm just kind of creating a wake up call for other people to know what the pitfalls were that I fell into, you know, that I didn't, you know, maybe when I trusted that person early on, that they were going to get the job done. And I didn't ask them for a timeline. I'm thinking somebody specific on the last movie, when I didn't ask her for a timeline. That was my fault. Because I know with certain people in certain positions, we need their timeline. And people just because I have been studying business for 30 years. And teaching business for all this time, doesn't mean that everybody has those distinctions. She didn't even know what a timeline was, right. And I said, Well, given that your, you know, your job is to do such and such, I need to know over those months, what you're going to be doing, when those milestones are going to be happening when you're going to be setting this up and that up. And people don't have the distinctions of business. And yet making a movie as a business. And just because I'm a business person, like I said, doesn't mean that my cast and crew have that as well. So I'm not saying that you have to hire a management consultant, I'm just saying you as the producer need to know those skills. In my god, you better be trained in those business skills, so then you can start implementing those early on, and be standing in that leadership mode, knowing that you are the person setting the stage, you know, for the next number of months on this film. So I think that's that's the, that's probably the main thing is to set that tone by standing and leadership, and standing in that business arena, putting on that business hat. And knowing what what really needs to happen. It's not that you like that person, you hire them, you they went through the interview process, great, you really like that key, your line producer likes that key, you know, he or she is great, but okay, what needs to happen over those next two months, to ensure that they stay that way, because their fears are going to come up, you know, their their concerns and in tears are going to show their ugly heads when push comes to shove, you know, sort of thing. So what can we do to make sure that we were able to handle that, and that people don't move into reaction and anger and upset, but that we can resolve things before they get to that state. So it's a lot to take on as a producer. But once again, if you were that business hat, and you stand in leadership, you need those business skills on set. Prior to

Alex Ferrari 1:25
That is absolute gold, honestly, that that last whole answer is, is something that they don't teach you in film school, and you learn if you're lucky, after 20 years of making movies, you might not ever you ever may never figure that out until it's until it's towards the end of your career. So that is a huge, huge gold nugget that you gave the audience so thank you for that. So what is the importance of a business plan and when going after when going after financing specifically? And are some tips to actually make it look great and make it

Suzanne Lyons 2:27
Oh my god, that's so good. Holy Lord, I just got because I'm also doing the exact producing right now. Right? So I'm working with some investors. So two different production companies sent me their business plan a couple weeks ago, and I'm I mean, when in the future, I'm going to ask both if I can use both as what not to do, oh my god, the ultimate and what not to do. I mean so so the ultimate and what not to do that it's a poster child for what not to do. Right and the other one is the most brilliant phenomenal, phenomenal business. Just playing I ever saw to the point where they are starting production in two weeks, just so you know, oh, wow, amazing cast, I'm not going to, you know mention who they either are at this point, but sure, um, but anyways, phenomenal difference. Phenomenal difference. And one of them, you could you know, like I like I said to that company and that team is because they couldn't see anything wrong with it. And I'm thinking guys, have you looked at any others I actually said, because when I did our first we looked at 10 I mean, 20 I mean, all I could do was say please send me your business plan, guys. You know, your movies done now just send it to me. I just need more examples and about books on it. I went online, I had mentors for God's sakes to show me what to do. Did everything. I was a new arena. For me, it was a learning curve, but my god learn, you know, go through it. Right. So I said to them, you know, did you look at others? And what is this based on? Oh, no, no, we didn't look at any others. I mean, it's on my computer. Now. I wish I could show it. I mean, there's when I sent it to my in my investment group, my broker, he's like, I can't send this anywhere. Susanna, how can I send this off? There's no operating agreement. I mean, there's no shows what's in it for the investor. There's no real list of comparable films for people to see. There's a wish list of actors that go from Oh, my god cruise, Tom Cruise. Right? All the way down to I mean, you know, to my neighbor, right, right, right. I mean, such a range of three of which, I mean, I've everything not like zeroing in on, here's the three that we're looking to go to. No, I mean, just, I mean, just, it was just like, some of it's not even kind of legible. No one from nodding, going to place the phone number who to call? No, I mean, some of the BIOS were not clear, not all the BIOS were there. Anyways, they're not that not a great synopsis that went along with it either. Just not a lot of care given to it at all sloppy, whereas the other one was one of the most brilliant things you've ever seen. Now did it probably take more time? Yes, but it's a business, every movie you do is a business business, each business launch out there in the world, every launch takes time. So if you're serious about going out in raising money, or sending this off to people who are sending it to brokers for you, or setting up meetings, or going to a sales presentation yourself, or whatever, then sorry, but you've got to put the work into it. If you don't know how to do it, then read other people's get a mentor, you know, bring in an assistant who's done it before and give them a credit. I mean, if you don't have the money, give them whatever, like, but just do something to that you. And I've done very small versions. I'm a big believer in not big business plans. You shouldn't like my God, my book talks about keeping it as simple as possible. You know, my, my investor, does he want to, you know, read an 80 page business plan, you know, you know, on let's say, my dentist on his Friday off, or does he want to go golfing, he wants to go golfing. So I'm not going to give him 70 pages, I'm probably going to give him 10 or 12 pages. But there's a way to make those 10 or 12 pages phenomenal. And giving him all the information he needs.

Alex Ferrari 2:34
How big was the phenomenal one? How big how many pages was it

Suzanne Lyons 3:42
What you know what I was thinking soon as I said, I was gonna go in and check. It was probably about 15 pages Oh my God, but it was beautifully orchestrated tight, tight, very really tight, really lovely. They had done their homework, they they literally listed the areas of the potential demographics. And when I worked with empower a couple years ago, I was doing my world war one, we were trying to get that one off the ground at the time, when they were doing bigger budget films. And one of the things that's their big philosophy over there, and I got kind of trained a little bit by them when I was was there, you know, in meetings was that look, you know, be really, really good about what are those demographic? And psychographics Okay, so maybe it's a kids movie, you know? And it's a faith based movie, for example that you might be doing in my case let's let's just take mine actually wasn't faith based, but it was like family values. It was World War Two, a children's movie on Boy Scouts. It was about the the Boy Scouts who had served in World War One, you know that, wow, tons of hundreds of 1000s of boys got served in World War One as spies for the allies. So what happened is, so of course my brain went to it's okay you know, my demographic is kids. And maybe another demographic is you know, moms and dads, you know who buy it for the kids or take it and I remember sitting in the meeting with them power and they came up with probably 10 different demos. graphics and psychographics, they said veterans, you know, soldiers, you know, faith based communities because of the amazing family values, the whole teamwork thing, they created demographics that had to do with teamwork. I mean, it was, so they went on and on and on creating psychographic and demographics that my little brain hadn't even thought of. Right? So maybe it means sitting with a group of your friends, you know, and brainstorming, you know, a little bit on as to what, you know, what are some other demographics and psychographics that this could be, you know, what am I not thinking, I've only got my one brain. And even that is, you know, overwhelmed at the moment. So what are some other things, you know, brainstorming sessions are worth their weight in gold, get to get a bunch of friends, take them out to, to breakfast and or get them lunch on the phone on a on a, on a Skype call? And inside guys, my inner all I can come up with with three things, what are others? You know, I mean, that in itself, if I'm an investor reading that it's no accident that they've been able to raise so much money and bring on the, the producing team and the, and the cast that they have, because when you see that you'll go, Oh, my God, um, you know, it's a, of course, you know, I could feel that I would contribute my money, because look at the arena's it's going to be going to in their case, you know, or in my case, if you were an investor, and all I said is, oh, yeah, this world war one movie, you know, is a great movie for kids. And you think, well, that's great, but then if I started listing, you know, veterans and, you know, faith based communities, and that that interface started going on, you go, Oh, my god, there's all that other group that I could be selling, that could sell to, then you as an investor would feel far more confident. So they really did their homework on that. And, and other areas as well that I'm blanking on. I don't have it in front of me at the moment. But they've really kind of looked at what are the areas of importance in a business plan, and they really delved into how could they make it look as appealing as possible.

Alex Ferrari 4:05
Okay, that's that's a Yeah, that's a I know, that's a big kind of black art is business plans. As a general statement, I made a business plan once that and it was not 15 pages. That's good to hear now. Now, do you have any tips on how to raise money for your film, or an indie film,

Suzanne Lyons 4:05
It depends on how much money it is, if you're going out, like Kate and I were doing with this with those Sega ultra lows, you know, if you're raising 100,000 150 200 250, you know, even up to 300, I would say, you know, pretty easy to go in the very independent route. Because if you're keeping those amounts under 10,000, that is something that your friends, your families, your colleagues, your dentist, your chiropractor, I mean, you could literally sell units, and offer the kinds of benefits that I was offering in a great, great back end and great, you know, perks and all kinds of things like that, and make everybody have some fun with it, and that sort of thing. So I think that's something that's very doable, opening the LLC, you know, creating your operating agreement and your ppm, you know, doing a business plan, start going out to people setting a very serious timeline for yourself.

Alex Ferrari 4:05
Now there is paperwork. And a lot of filmmakers understand there is paperwork you have to fill out to be able to go out and ask for money correct? Other than Yes, unless other than crowdfunding, but

Suzanne Lyons 4:05
You have to and you could also do crowdfunding at the same time because that's not that's a donation that doesn't interfere with your private placement memorandum. But you know, go online and read operating agreements and plate private placement, memorandums. And you know, you don't have to hire an attorney, it's going to be 20 25,000 to have them do it for you. There's lots of templates out there, got in my course, you know, that I teach privately. Now, the binder includes all that stuff, probably 20 to $25,000 worth of stuff and in contracts, of course, but what I always recommend to people, even in my book, I always say I'm not an attorney, even if you're using a template from somebody else or online. You know, if you can't afford to have the attorney to do it from scratch, which most of us in the low low budget world can't then at least go to them and pay them an hourly rate to read it over for you. And you know, better to pay $300 then, you know, 5000 or 20,000 for something, but at least have them read it over because they may say oh you know what? This part's outdated it needs to be updated here they'll circle I did that on the last movie actually where he found four little things for me that were off. Oh, that was great. Yeah, and and i in for $200 i got i got i mean for I'm sorry for two hours for $400 I got this attorney. It was fantastic. So anyway, so that's a possibility is to really do it yourself. And I think that part's fun. And it's a bit challenging. You know, you go through that learning curve, you open your own LLC, which is $70 you go online just takes a few minutes. You pay the $70 so when sad done then you've got that ability to then you know start putting your ppm together your operating agreement and then of course your business plan and that whole thing took Kate and I about double two or three months our first time around to put all that together on our first film when we were doing that little low budget candy stripers and and then we were ready to then start going out and talking about it and that sort of thing. And then we held a few business, a few sales presentations and we also brought on a lot of people as kind of associate producers to help us and introduce us to other investment others investors and things like that. If it's more money if all of a sudden you're starting to ask for 25 or 50,000 I did try that on Omar the camel on my Christmas or the Christmas camel, my animated special feature I ran into a lot of problems because that one was asking for more money. And what happened is even though people would be excited like let's say if your dentist actually saying he's excited about it, when you start hitting people up for big amounts like that those people are at such a high scale of income and net worth that they don't make the decisions anymore a lot of the time on their own movie on their own. Sorry, on their own, you know funding they have a team who makes those decisions for them. I remember once on one of my projects um I think I can't remember which one it was um, it was I think there was two guys from the Lakers it was it was I think was a faith based movie god I'm blanking on which one it was anyways it might have been over the Christmas camel or maybe the scouts honor they were did they definitely wanted to put it was over the camel okay. They wanted to put money in fact they wanted to fund the whole the whole thing I think the budget was 3.2 million and they were determined to do the whole thing I mean these guys were like there was so many this happened in a couple of times with that Christmas movie I have to tell you where people were like oh my god I love this I had at one point there was almost a competition and all of it fell apart all of it because once it got to their team, their accountant it's like no no no no we don't put money on film here you know we're putting your money in I don't know stocks bonds real estate you know whatever I don't know whatever investment teams do for their clients so but these guys as much as they want to do the movie they they did not end up putting their million and a half each into the movie so that's I found that was interesting now is that always the case no i'm not saying don't don't not do it you know certainly go for it and give it a try. Especially if you're in a state or a country where you know you're going to be getting you know 35% back tax credits where you know you actually have a possibility of bringing on a star where you can do some potential pre sales in advance even if they're not as big at least you know you've got that maybe you've got you know you've got a friend who is a good star or you're able to bring that person on because of the type of project it is or the book that it's based on or whatever then or the fact that it's a true story or whatever I mean if you've got that going for you where you can say to the investor yes I know it's 3 million but you know what, the chances of getting the money back are good because we know we're getting at least 30% of that tax incentive back and that 30% is going directly to you the investor that you have a guarantee on you know and then we're going to bring the cost down because we've done some pre sales and or whatever or by the way we've got so and so on the movie Donald Sutherland is on the movie now. So that helps you know with that you know then I'm not saying don't do it I just saying that I found it harder because a lot of times those people didn't necessarily have to say it was their investment team who had more either accountants who more ran their lives than they did. Yeah and then the next thing of course is then you know obviously looking at the bigger budgets which I'm helping some people with now where you're going to actual brokers you know where you you meet up what you you know, you make it a point to find out who are some of those investment groups around you start asking questions, you start you know, talking to it, you know, exact producers and, and, and brokers and, you know, and start finding out what are ways that you can maybe, you know, get into that world a little bit more and see what's going on in that world and what's needed in that world. And that's when you start to maybe then have to get into those fancier you know, presentations and business plans and so on. And then the other thing is co productions, you know, obviously if you've got possibility of doing co productions, that will be excluding the US but you know, if you've got a great project, you know, by an Irish writer or Canadian writer, and you've got, you know, a director on board, some countries, they're getting more open where you're allowed to maybe have an American director or whatever, but for the most part, it would probably mean director and writer outside the country just because those are worth a lot of points. So director and the writer, then you can do co productions, you know, where you do a Canadian British co production where that gives you do two sets of incentives and and that sort of thing and then potential for maybe a telefilm funding I know that one of the projects I've been helping out with recently they got a tremendous amount of money from telephone and they even got a fair amount of money from their their distributor what is telephone what is cell telephone is the Canadian company that supports like like most countries in the US in the UK they do the same thing where if it's a really if it's really supporting that country or in some way it's like promoting a good family feeling or good quality film are based on a Canadian book which is like the one we did you know a couple years ago on a very big Canadian book then there's you know that possibility of them putting in some funding early on and and that sort of helps to also hit up your sales agents early on because sometimes now the sales agent I must say I'm one of the ones I've been hearing about recently they got a I'm not gonna say how much but I was shocked at how much money they got in advance to make the movie I can't even tell you how much it was I was so surprised it was like the old days yeah so I mean there's you know, there's always kinds of different ways you just need to be smart about you know, go go to the American Film market and sit in on those seminars and get some mentors You know, I think you know me Alex that the main thing I always tell people to do is get a mentor you know, obviously do the right protocol for getting mentors, go on my YouTube channel and watch my 10 tips on the protocol for getting a mentor please before you will get a mentor and that's at youtube.com slash Suzanne Lyons and then click on the one about mentors but get a mentor who's been there done that who knows the investment world that's what I did that's one of the first things I did when Kate and I were looking at doing some bigger budget films as we talked to one to know took some mentors out to coffee so you know I will say there's a lot of different ways nowadays and there's a lot of money in the world now a lot of money going and people have done the real estate thing they've done the stocks they've done that I mean you'll be shocked at how much money is going into film these days so there's no shortage there's no scarcity there is a tremendous abundance you know and think outside the box and think outside your country i mean you know I'm literally I've been reading projects that are based in China Of course right now yeah, I'm working on a phenomenal project that's based in China and dealing with two Chinese Chinese companies that have offices here in LA and and made a point to get to know those companies you know,

Alex Ferrari 4:05
You mean you made a relationship with them first?

Suzanne Lyons 27:39
You bet I did yeah Honest to God I went to coffee with with one of the guys and be you know, we became good friends and then I met another one and invited him to come and even speak at one of my classes so you know and then I talked to some people who are already in China doing productions and kind of finding out the pitfalls you know what to watch for and so on and that was literally one of the top probably one of I would say one of the top three producers I had coffee I'd say a good two and a half hour coffee meeting with her last year during when she was over here for one of the one of the markets so yeah created those relationships now we enter net and not we didn't end up working together but we I learned a lot about about what they're looking for and so on and you know was able to create more relationships based on my relationships with her so I'm in Korea too that's the other one is working obviously with with Korea is another gigantic market at the moment. So that's and I've been forming you know, those relationships you know, and I'm open to you know, to just kind of finding out what's going on around the world I've got very good relationships in Germany which is one of the big markets of the world and and recently you know, and I have a really good relationship with one of the top companies there and I had a script recently that I thought might be a fit and sent it turned out it wasn't a fit but I create the I've kept that relationship going and I've been friends with them now for probably about 10 years as they've gotten bigger and bigger in the UK where I started I still have lots and lots and lots of relationships in the UK Of course and you know, it's a small world I mean, you know, me I mean you just you know, you've got to be and I go to I went to strategic partners one year as a producer, it's 150 people that they put together and they it's no cost you know, to you as the producer other than your flight to Halifax and it's rainfalls, Tiff it's fall as the Toronto Film Festival overlaps by a couple of days and they set up all the meetings for you and you all meet with each other it's kind of like the dating thing where you have like 10 minutes together and it's right yeah speed dating at you where you pitch your projects to each other and phenomenal companies from all around the world. I think the year I was there, South Africa and India I think were our two sponsors. But um, everybody was there from around the world anyway, but they were the main sponsors and and, you know, I made a point that cost a little bit of money but hey, I have a business so I have to invest in every year I have to look at investing in some sort of training or relationship building or things like strategic partner or going to TIFF or going to the American Film market or whatever. Yeah, it's part of my business. I've got to keep getting trained and creating those relationships. I mean, I got a call from Singapore media Academy a couple years ago to come and teach a course over there and my first instinct was oh my god all the way to Singapore. And then my second instinct was Don't be ridiculous. I met every producer in Singapore for drinks after at six o'clock when I finished teaching every night I met with him I went to the studio I met everybody that was in India Indonesia. So I've got my relationships in Indonesia now. I mean, you know, it's all because I took made that effort and and I had, I had a ball teaching, I'm still friends with all the students for God's sakes, you know.

Alex Ferrari 30:57
We'll be right back after a word from our sponsor. And now back to the show. So let me ask you a question. Do you need a name actor nowadays in your in your indie films?

Suzanne Lyons 31:13
Yes, you do. I don't even even not even a giant spider would be good right now. I mean, I think even if you've got your giant spider like when the old days with our horror films, I think you still need that, that actor to go along with him or her. And here's the thing as a producer, what I would say is, is be really smart about putting together phenomenal combinations of people. It's not just who is high on the Richter scale of IMDb anymore. It's all about, you know, what is what? In addition to that, what are some social media? phenomenal people, you know, like in the movie, I did not the last one, obviously, in the one before, you know, we looked at some great great actors obviously, there's people from the TV world in there. From from Glee, actually, and then from the feature world who got Jake Busey, Heather Morris, then then we looked at who's big, really big, it was a horror film. So who's big in the, in the, in the YouTube world in the in the social media world, and Perez Hilton had 10 million fans 10 million. So he's, of course in our movie,

Alex Ferrari 32:16
And then he promoted it. And of course,

Suzanne Lyons 32:19
He's gonna be promoting it like crazy when the time comes. So we really looked around for what's a great, and then there's another person in there, she's a phenomenal singer and model. And she's really great in terms of her number of fans. Yes, I'm not going to say you don't sacrifice by having people who can act, they still have to be actors, of course, and there's still something that you know, that they want to do and that they're, that they're good at. But looking make sure that you're also handling all those bases. so that by the time you get to the distributor, if you decide to go to the distribution and sales agent route, that you've got that that ammunition, you can say Listen, you know that, I mean, in the last movie, I use this amazing singer songwriter, he's just adorable, this young young guy, just the most sweetest guy, it was these boys that you know, who find these chest of toys for the future. You know, he's got 2 million hits 2 million hits on his YouTube, you know, so for me going to, and not to mention everybody else in the movie. I mean, we were really smart about it, I also would have this wonderful guy from the WWE to some used to now, you know, I've got phenomenal, obviously bass hits as well and in great social media. So I mean, it's, it's all stuff you've got to keep in mind, it's a business, you've got to be smart about how you're putting that whole thing together.

Alex Ferrari 33:34
Now, do you? Do you What are your feelings between traditional distribution and now this new self distribution models?

Suzanne Lyons 33:40
Sorry, my phone's ringing, so you'll just have just give me that I apologize. For some reason, I can't hear you as well, when it rings. So there's just It's almost done. I think it's almost Okay, go ahead. Okay,

Alex Ferrari 33:50
I'll edit this out don't worry. What are your feelings on traditional distribution versus the new self distribution models that are available? Yeah,

Suzanne Lyons 33:58
I'm really thrilled that after 120 years, you know, the tables have turned because for all those years, you know, the producer, you know, spends, you know, three or four or five or 10 or whatever years of their life trying to get that movie off the ground and, and getting investors who trust them to get that money back. And then you make this great movie and then what happens it goes to the sales agent, and there's such an expensive a lot of the time they recharged tremendous amount I find for the first you know, money in for their expense, as well as, you know, high percentages for commission. Sometimes now they're going back to the old days, because I think there's a lot of them concerned of the 25%, which you know, it's just astronomical, not to mention the expenses, and then the distributor that they sell it to if you do a domestic distribution, then a lot of times you don't get any split, right. So you know, I mean, maybe a few, but when I was doing candy stripers you know, you sold it for that one amount is same with the whole world actually. It's called a buyout. So whatever that buyout is, if you're getting I don't know 3000 You know, from the UK, that's it, and that's probably it for 10 years or seven years, 10 years or 12 years. Yeah. And then in domestic, you know, you might be getting, you know, 50,000, but that's for probably 15 years. So those are BIOS. So if it all adds up to, you know, 300,000, and your movie was 250,000. But don't forget your sales agents is taking off their commission, and they're also taking off their, you know, all that expense, you know, of 25 to 50,000, or whatever that is, then by the time, you know, and then you pay your residuals and so on to to, to say, you know, your investor, you know, barely gets their money back, which means you as the producer will investor would get what, maybe a third of their money back, and and then you as the producer aren't making that money to make it worthwhile. So, the producers, the directors, I apologize, the distributors, and the sales agents always said, Oh, Suzanne, you know, we want you to be part of our team and, you know, continue to use your movies, you know, but if, if I can't get a success, full amount of money back to then make my investors happy enough to reinvest, then how can I make that next movie, so there is no team, that's all bullshit, you know, if they all they'll be on and they've got 20 or 30 other movies that they're selling at the AFM anyway, or more in a library of 200 or 300 movies, so they care little after two markets, they care very little about your movie, you'll be lucky, if you even see it, by the time you get to the third market in their suite at the American Film market, which is what happened to us on one of ours. So you know, a lot of times it stops after that one year of markets, that's it, and then they've sold as much as they're going to sell for the world, you've barely made your money back if or maybe a portion for the investors if that. So and that's it, then you're done for seven to 15 years. So with a self distribution model, you know, if there's ways that you can, you know, be able to sell directly to a fan bases that you've got through your actors, or whatever, you know, or sell through your own, you know, setting up of whatever channel you can possibly sell, you know, by by creating that, that you know, fan base over the next year for yourself for that niche market for yourself, then there's a chance where you can make the money where you as the producer, so then not only you will actually make some money for change, but you can pay your investors back, they're happy, they want to contribute back and make the next one. So then it becomes a thriving community, for the producers and it's not scrambling to try to get that next one, you know, and then you're exhausted by the end of it. And and, and never want to make another movie again because of what you've gone through. Or you're on or your investors are unhappy because you weren't able to pay them back only a portion of any. So I just think it's so nice that the tables have turned for the first time ever. In these past couple of years. It's brand new, we're not sure quite how to do it yet. There's a book coming out, called crowdsourcing, which is going to be fantastic bifocal press. So that's going to be phenomenal and, and I can't wait for that to come out. because that'll kind of give more ideas on how can you build those nice markets in advance, you know, how can you get people? How can you even look at your script in such a way that you can add things into the script now. Excuse me, where it can then help. Let's just go back to vegan. Okay, if you can add that to your script now that one of your characters is a vegan, or raw vegan, that opens up that whole new community of online promoting that whole group of people, which is now hundreds of 1000s of people, right? Right. So you now have control over that because early, early enough on you're adapting your script to create a way to then increase your potential for self distribution down the road. And even if you want to go the old fashioned route of distribution, even then you can say to your distributor, hey, guess what, I have included five different areas in my script, where I have got a potential for a music video which is what I'm doing right now by the way with my singer in my last movie and our goal is to is to literally have 500,000 fans hit you know hits on that music video by this time next year when the movie comes out, right? I put in there let's say you put in a you know, a vegan or whatever, let's say you put in maybe there's, you know, a faith based arena or in the case of family values very big right now. Let's say there's what you know, another area that you might be hitting on maybe it's veterans, you know, that you put in there now so that opens up another community, you know, so if you're saying to your distributor Can you know eight months from now guess what? I have opened up because I'm thinking early enough in my script. Now my movie is done. And I have now got 1 million hits on those five different arenas that I continued to do. nurture, you know, since these videos came out, and these YouTubes came out, and these chat rooms came out, or whatever I've got, I've got 1 million people ready to buy this movie, you know, and in some cases, you can even break down, I hear anyways, and find out where some of them are from, you know that, you know, 25% of them are Japanese, so your sales, so your distributor, they are, you know, my god, oh my god, that wouldn't create a Japanese sale for us or whatever. So, I mean, it's time for the producers to get really smart about this whole thing. And know that we've got some say, in the matter now, and we're not at the beck and call of the sales agent. And the distributors, you know, that we can actually, you know, do some generating on our own to either self distribute, but you have to be very smart about it, to prepare a year or so in advance, or that we have at least ammunition that if we do go to the distributor, and he offers us 25,000 for our family film, we can say not you know what, I got other distributors knocking on the door, sweetheart, because I've got 3 million fans, you know, who already want to buy this movie. And then you create the competition where all of a sudden, then your numbers up to 500,000 for domestic or whatever. Who knows. You know, it's the early days, obviously,

Alex Ferrari 41:13
Wild Wild West is still the wild wild west out there. .

Suzanne Lyons 41:17
Yes. Yeah. Very much. Yes It very much so. And, you know, and it's like I said, with some of these new books coming out and that sort of thing. It's as another gentleman that I'll give you his name to maybe interview because he's he was he's remarkable. He's the one that's going to be writing the book. He's the owner of stage 32.

Alex Ferrari 41:39
Oh, yeah. What's his? Yeah, I know, stage 32.

Suzanne Lyons 41:40
Yeah, Richard, and he and he's, he's just absolutely brilliant. And he's doing a tremendous amount, probably more research than anybody at the moment on this whole arena. But I interviewed a lot of people for my book, too. There is a whole chapter in my book on different areas of self distribution as well. So there's some great people there who've kind of laid the laid the the road for us. But that was a few years ago, and now even more more has changed. And we have daily. Yeah, daily daily, I know. But anyway, so it's good. That was a good question, though.

Alex Ferrari 42:11
It was fantastic answer. Okay. So I have I have two fun. I have two more questions, and they're fun. Any crazy on set or off set filmmaking stories that you can share with us?

Suzanne Lyons 42:25
Crazy on set filmmaking story or offset?

Alex Ferrari 42:28
Like just just a fun antidote that you would like, this is how crazy our businesses because I know I have 1000 of them, but I'm sure you do, too.

Suzanne Lyons 42:37
And do you mean something where I were where we kind of learned a lesson from You mean,

Alex Ferrari 42:42
It could just be you if you want to if there's a lesson to be learned great. If there isn't, if you're like, this is the crazy stuff to happen on the set this day.

Suzanne Lyons 42:51
You're right now that's a book. Oh, geez.Oh my gosh,

Alex Ferrari 42:56
If you don't remember anything is okay.

Suzanne Lyons 42:59
Because the only the one that that I remember was actually where we had such a breakdown in communication, that I had to make an executive decision. I was the only producer of for a few weeks on that particular set. And we had a lot of different cultures. There are three different languages for different cultures from around the world. And there was major breakdown and upset and anger and everybody was fighting with everybody and I mean it was just I've

Alex Ferrari 43:19
Tower of Babel, it's a tower of Babel.

Suzanne Lyons 43:22
God was unbelievable. On believeable. Unbelievable, unbelievable. And I had to make an executive decision at the end of week one, I decided to throw what we would call a wrap party. And we had a party on that Saturday night where it was the most amazing party ever where I thought I'm not even go I've been said to the other actors when I'm going to walk until midnight. It opened at nine I rented a club and and we had a four in the morning. And I said when I show up at midnight we'll see what happens and then we'll know if we're you know what, what the next number of weeks is gonna be like, and I walked in at midnight and it was hilarious. People were like, who had been fighting we're dancing with each other waltzing with each other drunk Of course I'm trolling everybody love you. I love you man. People who I know we're practically in fistfights the day before right it was so absolutely hilarious and I honestly the rest of that was the most was the best experience on set I have ever had

Alex Ferrari 44:24
Awesome so so let's Yeah, lesson learn is have a drunk out party after week one on all your movies, and you'll have a smooth smooth transition the rest of the shoot. He started trying to get started and last question I asked this question of all my guests it's a tough question but I always like pointing it to everybody's to see what you think. What are your top three films of all time?

Suzanne Lyons 44:52
Oh, not just the ones that I did you mean myself? You mean my top three films? Yeah. Oh my god, that is hard. Oh, I'll just

Alex Ferrari 44:57
Pick three. Just three films that That tickles your fancy at this moment It's okay.

Suzanne Lyons 45:02
I'd have to say little romance is the very first one that came to mind little little romance. Which one's a little romance? Diane Lane? Yeah, she was 12 Yeah, wow. Okay Yeah, it's just one of my favorite I'm a big romantic comedy person and my night and I love it. Okay, um oh my god I could probably name a million of them um probably I mean this is oh my god there's so many probably Harold Harold and Maude I'd have never heard was everybody's top three. And I mean, I could list a whole lot of those ones that like come up just like that. You know, like I can do a wonderful job, but just bubble up second. Yeah. Awesome, great, fun comedies and all that kinds of stuff. But I would say some, because I'm such a big fan of of also, like the action kind of thriller that I have to say also, Die Hard. I just saw so good. I just love it.

Alex Ferrari 45:58
Isn't that like one of the most perfect action movies ever made?

Suzanne Lyons 46:01
Oh my god. I probably seen the first I've seen them all a million times. But I think the first one probably 10 times. Honestly. And I mean, yeah, I could go on and on so many different movies. And then of my own, I'd have to say my first which was undertaking Betty a romantic comedy shows her associates. It's so funny. It is so funny. And it's so adorable. And oh, Chris Walken. Hilarious. Brenda Blethyn is amazing. Alfred Molina is amazing. I mean, Naomi is hilarious. I mean, it's just one of my favorites.

Alex Ferrari 46:28
Now to go back to diehard for a second. There's a group of action movies in the 80s I'm a big 80s guy I love 80s action movies and I the bad ones from Canon and the good ones and all of them but the three that always stuck out to me as three of the some of the best action movies ever made diehards on that list. Lethal Weapon

Suzanne Lyons 46:48
Lethal weapons my next one yeah.

Alex Ferrari 46:49
And predator.

Suzanne Lyons 46:51
Oh yes, that was

Alex Ferrari 46:52
Preditor is one of the best action Yeah, and john McTiernan direct the two of those diehard

Suzanne Lyons 46:58
That's right, I've seen them all multiple times so you know, there's multiple

Alex Ferrari 47:01
Oh, and I must have seen Lethal Weapon and die hard but probably 50 I work in a video store when I was growing up so I watched so many movies so many times

Suzanne Lyons 47:11
Ohh my God me too and for sci fi now that you may I think if I were to do the show five and you threw a sci fi in there as much as I love all the sci fi like weapons, Rog and all those things, I have to say fifth Fifth Element I think was the fifth element my top sci fi of all time. I think, my god, there's so damn many good ones. But I had I think I might have to go

Alex Ferrari 47:30
I'm in fifth element is it is one of the most unique sci fi films ever made by and Luke and Luke bussan at probably the height of his powers, anything with Luke Bussan, anything was at the height of his powers.

Suzanne Lyons 47:44
I'd watch anything. And I think for foreign for foreign for me, I would think memory of a killer is probably one of my favorite foreign good records. That would be Erich von Loy. Okay, okay, Erich von Loy. If you haven't seen it, rent that memory of a killer. I think one of the best in terms of Yeah, for you as a director. And I know Eric, personally, and I stay in touch all the time,

Alex Ferrari 48:11
Is that the one where the heat is that the one where he's a an assassin, and he starts losing his memory. Yeah, yes. I saw the trailer. I think I've even seen the movie years ago.

Suzanne Lyons 48:22
Yeah, that was Yeah, I had to call his agent to get it was hard to it was hard to get.

Alex Ferrari 48:26
It's a different world now. And I was like, with Netflix and and yeah, everything. It's so accessible. So Suzanne, thank you so so, so much for being on the show. You've you've it's such a great show on breaking it up into two parts.

Suzanne Lyons 48:41
Sorry for talking so much.

Alex Ferrari 48:43
No, it's wonderful. You laid out some amazing gems for my audience. And like I said, what we do at indie film hustle is I'm trying to create a world a community where they get the truth of how it really is not the stuff that teaches school, not the stuff in a lot of books, like people who actually have done it have been there and show them like, exactly what you've, you know, taught what you just teach and what you've said in this one. We just did an interview with Doug Simmons. I know I'm sure yeah, of course, for years and years. Yeah, and did a great, a great interview as well. And he's like, I took his course 15 years ago as well.

Suzanne Lyons 49:20
22 years ago for me. Exactly the first thing you do first thing everybody everyone's gonna get to LA take down score

Alex Ferrari 49:27
Take down scores, and then and then go read a Robert McKee story.

Suzanne Lyons 49:31
You do that one? Actually, I did both. You write the first year here. Those are the two that you have to do.

Alex Ferrari 49:35
You got it. It's just it's a prerequisite. You have to do both of those. And then you're ready. And then you should win an Oscar any day after that. Yeah, exactly. Thanks again, I won't keep you anymore. So thanks again for being on the show. And we really appreciate it.

Suzanne Lyons 49:49
Great. Thanks so much, Alex. That was fun.

Alex Ferrari 49:51
Well, I don't know about you, but I got a ton out of that interview. Suzanne was remarkable and I learned a ton from her. This interview so I hope you guys picked up some gems as well. So before we go head on over to freefilmbook.com that's freefilmbook.com to get your free audio book download from over 40,000 different audio books you can download for free. So thank you guys so much for all the love all the reviews. The show is growing so, so fast so I'm very very grateful. Please keep sharing the links please keep sharing our posts on Facebook and Twitter and Instagram. And if you can, please head over to indiefilmhustle.com/iTunes. And leave us a good review or leave us a review an honest review of what you think of the show. It really does help us out a lot. With the rankings on iTunes, you have no idea how much that helps us out. So thank you again so much and keep that hustle going. Keep fighting for your dream. Don't ever stop. We'll talk to you guys soon. Thanks.

YOUTUBE VIDEO

IFH 010: How to Produce Your First Feature Film – Part 1

In this episode (Part 1 of 2) I’m excited to have uber independent film producer Suzanne Lyons. She has been living in the indie film space for over twenty years. Working on SAG Ultra Low Budgets to over $15,000,000 budgets she has seen it all.

Suzanne Lyons takes you by the hand and walks you through what it takes to produce your first feature film. She goes over the pitfalls, legal concerns, deliverables, selling to foreign countries and most importantly of all how she gets her financing for her feature films.

She laid out such amazing information that I had to break the episode up into two parts. I spoke at one of her famous indie film producing workshops and learned a ton while I was there. Suzanne Lyons also wrote an amazing book called Indie Film Producing: The Craft of Low Budget Filmmaking. I suggest you all pick it up. It’s better than film school!

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Alex Ferrari 0:00
So today's guest is Suzanne Lyons. She's an independent producer have known for a few years, she's done. Over a dozen feature films produced over a dozen feature films, and wrote a book called the indie film producing the craft of low budget filmmaking. She lives in the low budget world. Even though her some of her first films were 10 or $15 million or more. with huge stars, she's actually made her bones in independent film and low budget independent independent film The 5 million and below budget film. So Suzanne was giving us such amazing information that our interview went almost an hour and a half. And what I've decided to do now is anytime it breaks an hour, 10 minutes or so, I'm going to start breaking it up into two parts. So people have a chance you guys have a chance to, to digest it all. And you don't have to sit down for a full hour and a half to enjoy it. You can break it up into 245 minute pieces. So this is going to be part one of our interview with Suzanne Lyons. Enjoy. Thank you Suzanne for coming on to the indie film hustle podcast we really appreciate it.

Suzanne Lyons 2:02
Oh, you're welcome. I'm excited.

Alex Ferrari 2:04
So can you tell the audience a little bit about yourself?

Suzanne Lyons 2:08
Oh my That's a hard question. Because you know, I like to talk but no. Okay, sorry, Alex. Yeah. Anyways, I've been in the industry now I came out my husband I came out here in 93 wanted to be here for the earthquake, you know, 94 I miss anything. That's funny, that's not that bright. But anyways, so we came up with the intention where I was going to jump right into features and he was going to jump into into you know, television. And then I got sidetracked, you know, as you know, for a number of years for probably about five or six or seven years, just because I started teaching marketing because I found it was missing in the entertainment industry, it was driving me crazy that people could not get out there and promote themselves. Nobody was thinking of themselves as the president and CEO of their company. You know, people were saying, Oh, I'm gonna wait to my agent gets me a job I'm gonna wait to my manager gets me a job. Oh, it's not my job, Suzanne, that's my attorneys job to manage my life. And it just made me crazy that people kept, you know, handing their power over, you know, from their life to somebody else, and really disempowering themselves. So my background was a lot in marketing. I was VP of Marketing for a TV network in Canada for years and years, before we moved here. And so I started this company with Heidi wall called flash forward Institute. Back in 1994. I literally have been here three months, and we started the company. That's how much it was driving me crazy. And even watching my husband, you know, who was just this amazing writer, amazing writer, who came out here, we came out we were in Philly for five years, and he had 17 feature scripts and TV scripts in his, you know, in your case, right? Honest to God, they sat in the closet, because he kept waiting for the agent to call. He waited two and a half years, you know, my phone, I'm not lying. And I kept saying please take my class, please take my class within, within literally three months of taking the class. He was on staff at the Highlander series and that was almost 20 years ago and yeah, I remember that. That was a showrunner and I mean he's now a showrunner and he's doing Steve has been going strong ever since then. So I kind of got sidetracked and then my business partner in film Kate Robinson I started in 98 I think it was we finally started snowfall films and develop some screenplays and then in 2001 I think it took us about three years to kind of you know launch our first film and and we did and it was great. It was a little bigger than planned in terms of the actors and in so on, and it was called undertaking Betty and we shot that in Wales our first one so I kind of my very first thing was learning International Co production and then I did another International Co production, Jericho mansions. Those first movies were were like, you know James Caan and john via bujo and Jennifer Tilly and then Chris Walken, and Naomi Watts and Brenda Blethyn and Alfred Molina and Lee Evans is really great Robert Pugh, really great, great, great people. I had the privilege to work with and then jumped right into Bailey's billions of kids movie so from romantic comedy to thriller to a kids movie with Dean Cain which was so much fun and who else oh my god anyway some other great names in it and then came back and did help do the financing for another project called the heart is deceitful above all things and so that was great experience so that was with another bunch of huge stars so those my first four movies were all bigger than what Kate and I had planned usually people start you know at a little one and move on so

Alex Ferrari 5:36
Yeah, I was gonna say it sounds a little like yeah my first my first independent film Yeah, we went to Wales and then we had these stars in it yeah I'm like this is a fairly non traditional way of doing things but I'm assuming you learned so much in those first few movies

Suzanne Lyons 5:52
Oh my god it was honestly because to do that five to 10 million which was not our plan trust me at the beginning you know it was like being thrown into the fire and thank god there were two of us because to have to be able to have somebody to bounce things off of you know it was it was it was really tough you know to go through that learning curve at that budget level with those kinds of actors but we were older you know, I mean it's not like we came out here you weren't easy Yeah, exactly. I was in my you know, probably early 40s at that point and and I just thought no kind of took one day at a time and and I'm all about kind of trying to relax and have some fun and and made sure that no matter how crazy things were getting on the outside that people didn't need to know about on set you know that what we were dealing with with the studios and financing lawyers and attorneys and all of that stuff till two in the morning I get up and get on set you know at eight in the morning and smile and bring candy to everybody and you know take the actors to lunch and you know I acknowledge the crew every day and you know I just made sure that people knew as little about all the chaos as possible and just job that's the job of a good producer. Yeah, really I mean it was all about let's have some fun let's be creative let's you know let's make a great movie here. And so just making sure everybody was looked after and didn't feel the stress and strain and that's something that we took home with us and made sure we stopped at the grocery store and picked up a bottle of wine to help with those calls with all those attorneys around the world. Right right. And everything and eventually I think that bottle of wine became a case of wine at one point I think daily daily would stand outside Yeah. Put it in the trunk for us.

Alex Ferrari 7:27
Oh they're back looks like they need a drink. So you were saying that so you were saying that your budget for that first movie is between five and 10 million which is almost a unicorn at this point and non existent budget at this right is it right what is it that the budgets generally top up at like two to 3 million tops right now and then and then it goes into 20 plus right?

Suzanne Lyons 7:51
That's right because then once you hit a certain number then you're you know then it doesn't make sense anymore because you'd need to have well Tom Cruise you know or be need to be at the studio level which is you know 20 and over so I encourage people to do the lower budget ones in fact what Kate and I did after those first four just kind of it all happened you know, simultaneously as England was kind of shutting down their incentives which affected the rest of the world dramatically because that was kind of the base for a lot of us as indie producers because that's where that first 40% came from and then you attach on another country and then you do your gap and pre sales back then member the pre sales those exist anymore No but they did then in a big way. So you know Germany was $500,000 Spain was 500,000 I mean you know, before you even blink you know if you had a couple of actors on board you know we did 2 million in pre sales and then our investors were two and then you know then we have a gap and you know from the Lulu Horowitz I think everybody used back then that was that gap but you know a lot of the a lot of the money was soft money that you would shoot you know get from from the various countries and the incentives and so on so really was not very hard that the structure was so beautifully set up at that time. And Kate and I kind of had the benefit of starting at a time when we were able to use that those incentives in that structure in that format but then when that shut down in 2004 just this is completely ironic but what happened at the same time as section 181 was passed after six years of the Directors Guild you know a lobbying in Washington that job creation act for the entertainment industry for the investors to get 100% tax write off at that certain pay you know, scale of course was was a godsend and something we haven't had here I think since the 70s in the US so Kate and I were able to come home you know with our wonderful husbands and and who we missed because we were doing a lot of shooting in other places. But to come home and be able to to shoot on American soil was really fun for a change and and then some When the state started adapting you know what Toronto what Canada and the UK and Australia and Romanian those countries were doing by creating these incentives and you know you'd have you know a lot of different states i mean now many many states but back then you know there was a couple of them which were great also the union's started to really work toward stopping runaway productions so they started making it doable you know here to be able to hire sag actors you know, which of course you couldn't at the budget levels that you know, we were wanting to come back and work on. So it was really fun and then at that point, the horror films were very very popular so Kate and I said, you know, what's let's start doing Sega ultralow $200,000 budgets, quite a change from 9 million but but it was so much more fun because you know, we still have to put your name in there or your you know, giant spider or something. But it was a you know, you it wasn't as kind of crazy as it was when you know, shooting that the bigger budgets and the stress that goes with that I'm not saying it's not a big job and still takes, you know, a year or two of your life, but it was a lot of fun. So we did four of those right away in a two year period after coming back and then the market Of course, you know, collapsed like everything in the world. And you know, when that recession hits. And so I use that time to write a book for focal press called indie film producing, I started doing blogs I think I did sorry, video blogs, which were I think I did 125 of those which are online and call the 10 tip series I did three and a half years worth of monthly newsletters called the 10 tip series. So I started using all those, the courses I used to teach in Flash forward and turned it all into a 10 tip series just for fun, it was all free. And then they started teaching an indie film class, which is what the book was based on for about three or four years. So I kind of had some fun there I still did a movie in the midst of the recession. Probably one of the only people I think 2010 New Orleans SIOP, which was great fun a children's movie, and that budget was around 5 million so that was a little bit bigger and some really wonderful people that I worked with on that as well

Alex Ferrari 12:10
Now in 2010 you had a budget of 5 million

Suzanne Lyons 12:14
I know Isn't that crazy? That's nice It's crazy, but it was with the WWE and there they were really wanting to shoot all their movies in New Orleans at that point. And their budgets were all pretty similar three to five across the board and

Alex Ferrari 12:32
Oh yeah that's the WWE yeah like the the marine and

Suzanne Lyons 12:36
Yeah, the wrestler yeah the wrestlers Yeah, sure. Sure it's right in our brass. We had it Yeah, we had Triple H was ours. Okay. The dad and Ariel wind bus

Alex Ferrari 12:44
Right on the market. He's, yeah, I saw the trailer. I saw the trailer that is Yeah,

Suzanne Lyons 12:50
It's totally cute. We had a very great director and great writer it was it was a really really adorable movie Ariel Winter from modern family. She was a little girl at the time. Oh, my God, she was 12 I think so that was great fun. So I did that in the midst of just kind of taking time to like I said, Do these video you know blogs and, and write my book for focal press and, and that sort of thing. So just kind of regrouped and had some fun and then decided, you know what was next and then what I did after that was started working on another project that shot two years ago with Susan Sarandon and Donald Sutherland and Topher Grace and some wonderful, incredible people. And then right after that, I got a call from our visit has gone into pitch to them a few around that time, actually 2013 I believe I went into pitch. And about a year later, last May I got a call saying would I come in and kind of do their first genre film for them. So they chose one of the ones that I had already had by Laura Brennan phenomenal writer. So I went in in my line producer on a bunch of my other movies join me as a producer this time and we went in and did that last fall, which was so much fun. It's called most likely to die. Of course, my God. We kill people in such great ways. You've just got to when it comes out, you have to see it. It's so much fun. As long as you don't get too scared, I barely could watch it during the screening here and I knew it was gonna happen and I was scared. Close my eyes right. And then I just finished a movie with Mark Rossmann. I've been worked on it work with Mark for years now on this project called time toys, and bought a group of boys who are 13 year old kids who find a chest of toys from the future so that we're in post right now literally meeting with sound designers next week. We have our composer we're doing spotting next week on that on the music and doing the visual effects at the moment. So our goal is to be have the movie complete by mid December. So we're yeah heavily into post at the moment. So

Alex Ferrari 14:53
You're so you're a busy lady.

Suzanne Lyons 14:55
Yeah, that was my 12th just finished my 12th film. Yeah. In that time since yeah 2002 so it was it's been it's been fun so now I'm kind of just taking a little bit of a break now that I'm in post and seeing what's next you know I just am looking at what's the next direction you know is it doing more of the of these that are kind of under a million to say modified the StG ultra lows having some fun with that still? Or is it going back to more of the of the bigger budgets you know, I mean, there's in fact one of my friends you know, who's on partnering with me on a project is at a meeting today with investors in Northern California and that's a $15 million budget because it's based it's based in World War One so

Alex Ferrari 15:41
A while but I'm assuming there's some stars involved with that

Suzanne Lyons 15:44
Yeah, yeah that will be that will be bigger Yeah, they're out there already. We'll see how that pans out right now it's we're trying to do this independently of the studios Okay, so yeah, and the gap because I mean, we were apart I mean, the studios were interested but it meant a tremendous amount of changes and we're trying to see if we can stay with the storyline given what couple of stars would like to stay with the storyline so we'll see you know, if not, then we can always go back to the studio, but I'd like to see if we can have some fun with this but I'm not in any great hurry. Like I said, I've got I've got the fall committed to to post on time toys and, and yeah, so that's, that's where I'm at right now. I'm not I'm really kind of almost taking a little bit of a break. Well, thank you. I'm not reading scripts or anything at the moment. I'm just focusing on one thing, we're just nice virgin.

Alex Ferrari 16:34
Thank you for taking the time out to do the podcast. I appreciate it. Welcome. You're welcome. And I go back a long way we have we have Yes, absolutely. So let me ask you, can you explain to the audience the two hats that a producer must wear when working on a film?

Suzanne Lyons 16:49
Yeah, it's great. You mentioned that that's actually the chapter I think that's first chapter of my book, okay. Because I think the problem I think, why Kate and I kind of started fairly successfully versus some other people who were you know, who we knew at that time. A lot of people that we knew at that time is because we both come from business because we were a little older and she was a stockbroker. You know, her background was was that and mine was a VP you know, so I wouldn't conferences in business and taking programs in business my whole life I even taught business in Philadelphia if you can imagine to small businesses there. So my background was so business oriented as was hers even though she was a brilliant writer and she had won the Chesterfield fellow I mean, the biggest you know, Spielberg competition ever and, um, you know, it's not that we weren't creative, but we really knew early on that you couldn't just be creative. Yes, you had to have a great script. Yes, you had to develop it. Yes, you had to wear that creative hat. And that was critically and crucially important, but at the same time you know, you had to wear the business hat I would say equally it's called show business. And the word business is even you know, double the number of

Alex Ferrari 18:01
Letters of show

Suzanne Lyons 18:05
Ever saved to Kate that must mean something you know, so we really paid attention you know, when it came time to opening our LLC we did that properly. You know, I read ppm like crazy operating agreements. I learned I took courses legal courses at UCLA on entertainment law, from Mark lick whack just to make sure I could read contracts even though we had an attorney on the first film, I wanted to know what everything meant. I literally typed my own ppm 26 pages and my own operating agreement 26 pages were 27 pages because not because I couldn't copy you know somebody else's template or whatever print out a template. I wanted to force myself to know every word honestly. And then even after I typed it and printed it, I read it again and I probably read it 20 times since and I put those you know, I mean, I those were part of my class that I used to teach on indie film producing you know, I just think all of that paperwork is so important the minute that you start talking deal with somebody write something up, do up deal memos, I would see so many people when I started teaching the classes, you know who whose movies fell apart because there was no option agreement done. There was no deal memos are also saying that person's my friend, or that's my sister, I'm not going to do an option agreement with my friend or my sister. I don't care if it's your mother, you know, you do an option agreement. You know, so I really knew early on that the legal elements were critically important and the business aspect was very important. We did a presentation a sales presentation, I couldn't even find a template for a good sales presentation. They were so fly by night I even went to other people's sales presentations, and was almost embarrassed by them to tell you the truth. And I said to Kate, you know, we've got to do this properly. So I created a phenomenal template for a sales presentation. extremely successful. I have to admit, we probably raised the money for those film's in record time compared to well oh my god i mean compared to other people I know people talked about there's you know the same budgets as ours back then the 200,000 and I remember years later meeting up with those people and they were still talking about it and not taking the proper action so I think we just went about things in such a professional way that once investors I think they when we were on the phone or in person with investors or at a presentation I think they just saw that we were people that they could trust with their money you know, we were serious we were business women you know, we were going to take this very very seriously and do everything we could to try to get them their money back as well as make a creatively good movie and have some fun doing so you know, if that's what's the point, that's exactly when we were also very open that's the other thing because anytime I did up an operating agreement or a ppm or a business plan of any sort and when I was in sales presentation of any sort, I always stood in graciousness and generosity and abundance because what happens in this industry even a couple of my early mentors, I remember listening to and thinking this is not okay, they kind of stand in scarcity and lack of abundance and it's kind of me against them and there's not enoughness you know sort of thing going on and I think that a scarcity mentality is what's going to kind of kill you and you're not going to be an opening to great possibility so when I would be with investors and you know one of my investors for example was saying one time you know, I'd love to put a you know, buy I'm thinking of buying a share on your movie Suzanne and but you know, I just wanted to see if it would be okay you know, a couple of my sons are are musicians and they'd love to write a song for the end roll credit and of course I said yes right away but I was an opening for that conversation if I had been one of those people where you know, like shutting people down like so many times you see happening he wouldn't have even asked me that question he ended up buying three units three shares in the movie because he was so excited and he and his wife came out to the set you know, and another guy you know, bought six units because I offered the possibility of being an executive producer. You know, I said, if you buy six or more units, you can have an executive producer credit on not just on the front roll on a single card, but also on the building block on the posters and DVDs and so on

Alex Ferrari 22:27
Is your question. What is I don't mean to cut you off, what is a block or unit is using,

Suzanne Lyons 22:34
Like a share? Like let's example if I'm selling 35 shares on a movie that some Oh, here's another y'all I'll just answer that. And I'll go back a little bit to because a lot of times just going back to the business hat versus a creative people would say, Oh, well I had my line producer make up the budget, you know, when the budgets 165,000 so I'm going to raise 165,000 But what they don't realize is on top of that you need operating expenses because what's not in that budget are going to be things like you know, your attorney, your photocopies your sales presentation getting the room you know, the table read room, like a lot of those kinds of things. So you need to set aside a little money for that your taxes you know, your $800 that go to the state your accountant for that first year afterwards, because no money is going to be coming in yet. You know, so all that also delivery, nobody ever thinks of delivery, which is around $25,000 I know that alone is $5,000. So you know, and then finder's fee, you know, you know, back then it was called finder's fee now to be probably associate producer fee for those people that are part of your team. They're also introducing you to investors, where you're going to be giving them you know, a percentage. So that was set aside. So my instead of the $200,000 budget, my I raised 262,500. And what I realized when I did the math and I kind of worked the numbers around the math because I was at the time doing accredited and non accredited investors, you know, people that make a lot of money, obviously 200,000 or more. And then my next door neighbor who was a teacher, you know, I wanted to go to both. So my units were only 7500 or shares, you know, as you would call them. So I had 35 of those. So I did the math to get an even number and it came to 262,500. So that's what we raised $200,000 was the budget and then of course you had your delivery which came much later. And you know the operating costs was paid for it. Like I said your taxes for next year and things like that. And, and then and then any kind of finder's fee or today would be called associate producers fee for people on your team that are introducing you to investors and you're getting to know those investors and so on and I made everybody active by the way. Everybody was active people always worry about passive and active investors. I made a point of putting everybody to work, not just my finders, but my investors. I mean, one woman called from Denver, Colorado. An investor is and she said, You know what, what do I do now I've sent my check in. And I said, Oh, I said, Well, how are you at ironing? She said, I'm okay, I'm a mum. And I said, good. I said, Well you come on out to the set and I'm going to just put you in with the costume designer and you're going to have a ball. And she did and she iron for two solid weeks.

Alex Ferrari 25:21
And she was just it's just like I'm in the movie business a ball and

Suzanne Lyons 25:25
Her daughter came out and her daughter was in the movie her daughter was in all three all the all those movies, we killed her daughter multiple times just changed her hair color and threw back on set again. And, and the same thing with one of my other investors, a great guy who owns a lot of businesses here in Burbank, and he and his son are in every scene, we just would change their their look and throw the back in and kill them again. So, I mean, we had, you know, people really had fun, our investors had a great time they came, they flew in from New York, from Seattle from Denver. I mean, they really had some fun and and like I said, I put them all to work, you know? So that's kind of how I did my, my presentation is standing in abundance, what do what harm does it do to if you bought three units, you'd get an executive producer credit on a shared car, you know, I mean, that when the six unit thing got a lot of people excited, because a lot of those people this one millionaire from Philadelphia, he wanted to start his own film company, but he had no credit. So this kind of got him involved, got him, you know, entered, you know, educated a little bit, got him a credit on a movie, you know, got him on the billing block on the poster. So he was unable to then promote that when he was then going out to do his his first film. So it was a win win for everybody. And it's sad that people don't think like that, you know?

Alex Ferrari 26:43
Yeah, they're always just trying to think about themselves or like scarcity, as opposed to abundance. I see what you're saying. Yeah, exactly. So what do you what do you look for when you're hiring a director? I know that's a thing. A lot of directors like to, to know, myself included?

Suzanne Lyons 26:56
Yeah. And yeah, um, I and I made some mistakes along the way. And, you know, just so you know, I think what I'm always trying to tell people is that, first of all, I'd like to, I want to always see the vision, you know, when Kate Knight would interview a directors, for one of just one particular project, I remember, it was fascinating to hear the vision, you know, how far off of you know, we thought they were from the script, you know, I mean, how completely far off and sometimes how amazing was their idea is how it added to the script and enhanced the script like crazy, which is what you really want, that's what a director is all about, is how are they going to enhance it? So to me, it's like, you know, what is that vision and I think, as the director coming to that meeting, is really kind of get a sense of, you know, a really clear sense of that vision, you know, before coming to that first meeting and, and seeing if you're kind of on par with what you think, you know, the producers are looking for, and that sort of thing. And also be honest about where you're at, in one place, we had a director who had come from television, great television director, and it not not in the US and different country and, and he was very well known for that, and very good. But what he didn't tell us was he hadn't, I knew he hadn't done a feature yet, but we didn't know his level of insecurity. And I don't even know if he knew so maybe he wasn't going to be honest with us because maybe he didn't know the level of his insecurity. But even if he knew a little bit I wish he had shared that with us because I find you can deal with anybody as long as you know their weakness because then you can all work together on the strengths so what happened during that movie is that he screamed and yelled at people on a daily basis for weeks. Really hard on the crew really hard on the cast to go through that abuse and obnoxious behavior for that long and unnecessary at all of our ages all necessary at any age. You know, it's not even elementary school Is it okay? And where you might see some of it on a playground there. But this is not the playground you know, that you get to play in at that age. This is a playground where people want to be empowered and inspired to be their best be creative, and it shuts people down you know when they're being abused. So you know if he even if he had said Listen, I'm nervous girls, you know, I'm nervous about going into this. I'm brilliant at television. I think I can be brilliant at this but I need the team I want the support you know I want my support of everybody if on the first day if he said listen guys I need everybody's support. You know I've worked with directors since who have said that who literally said I want your support. I don't know if somebody has a better idea please let me know because here's the way I see it and here's my vision, but I'm open you know, I'm cuz it's my first time doing this or my first time that you know or even you know, like, I was I was teaching a class the other day where they were doing a q&a to a writing class. And that readers were asking the same thing as you know, and I saying, Listen, if you're an asshole, there's nothing wrong with it, just tell the person up front, because we can all assholes that at some, it's some degree, right? We've all got those insecurities and fears, God knows. But if we tell each other, if we kind of tell one on ourselves and say here, you know, here's an area that I know that I'm working on right now, because it's a weak area, and I'm strengthening that so I can be the best person I can be. I'm a great writer, or I'm a great director. But you know what, when it comes to certain skills with people, I'm not as great I'm great with actors, but sometimes with crew, I'm a little bit short with crew and Suzanne, I'm working on that right now. Because I'm not gonna let that happen on this movie. And if you catch me, being an asshole, call me on it.

Alex Ferrari 30:49
We'll be right back after a word from our sponsor. Now back to the show.

Suzanne Lyons 31:00
You know, I mean, that's we have to support each other in bring up those strengths, as opposed to hiding them because when you hide them, then those insecurities rear their ugly heads when you're on set. So sometimes we don't know until it's too late. And until we've signed those contracts or whatever, and then you have to live with that. So my thing would be I say is just be honest with people, you know, do your best work treat people like gold on set as directors. I mean, most of the directors I've worked with, like I said, have been fantastic. I would say 95% of the my relationships with those directors and their relationships with cast and crew have been amazing and empowering and inspiring. So I mean, I just went to see Sean McNamara's movie last night I went to the opening of the Burbank Film Festival, which was so great and he's and I was chatting with all the cast and crew afterwards and and they were just saying what an honor it was to work with him because he just was so treats people so great that they just want to be their best every time they come to work. And like I said, I just finished the movie with Mark Rossmann. And the same thing. You know, where people were saying the same thing and I watched it before my eyes, you know, where they were just being their best because he was kind of setting that stage for people to you know, to to be empowered. So

Alex Ferrari 32:16
Let's just say, life's just too short to deal with.

Suzanne Lyons 32:24
And the older I get the more impatient I am with people about that. Really, I'm like, Listen, let's just all be honest with each other. We've all got our flaws, let's use and, you know, take each other's advice on strengthening those areas. And let's just do the best we can do and make the best movie ever.

Alex Ferrari 32:41
Too short. Do you know the comedian of Wanda Sykes?

Suzanne Lyons 32:44
No,

Alex Ferrari 32:45
You never heard of Wanda Sykes?

Suzanne Lyons 32:46
No, I think I've proved that I haven't seen

Alex Ferrari 32:48
Okay, so Wanda has this great bit that she tells about it she's like I can't I'm not gonna curse but she's basically says as you get older you just don't give enough you just Yeah. Like things that you really cared about a 20 you could care less about 40 things you cared about a 40 you could really care less about a 60 and so on. That's why older people that just don't just they do the crazy the walk on public and underwear like I don't care Yeah, I'm 85 I don't care i'm getting really good at all to me um look I'm in my early 40s and I'm in that I'm in that I'm like oh my god the stuff that I will put up with it when I was in my 30s in my like I couldn't I couldn't even look at now so yeah,

Suzanne Lyons 33:31
Exactly it's so true and it's all about empowering each other so absolutely your best in this industry you know it's not about belittling each other but

Alex Ferrari 33:39
You're but you're a rare producer in the film business I have to say because I've been I've been in this game for 20 years and I've worked with a lot of producers a lot of filmmakers as a general statement but as a producer just the way you speak about the process is so unique Believe it or not that I'm I'm in I'm in power just listening to you about it. No seriously like most most producers don't think the way you do so that's a it's really refreshing so so let me ask you another question. What is uh what what are some things that turn you off when you're reading a screenplay? I know that could be a whole podcast by itself

Suzanne Lyons 34:19
Yeah but just well one of the I it's funny I just two Fridays ago I was doing a q&a you know with a writing group so with screenwriting you hell brought me in to do a q&a and the asset question and the I think couple things that came right to my mind for me was to to kind of be the same thing with with producing and directing and makeup artists and anything is no your trade. Yes, a lot of people think they're great writers. But they don't know the trade. You know, I got a script recently that was 170 pages. I

Alex Ferrari 34:56
Could have. It didn't have Quinn Tarantino's name on it. If it did.

Suzanne Lyons 35:02
So I called the writer he was in New Jersey. And and he said, and he said, I know is not great, you know, we like he was very proud of himself. I said, Have you even read another screenplay? Did you? You know, go online and find some or buy some, you know, did you? Did you take a class in it? I mean, did you do anything other than just, you know, write this? And he said, No, no, no, no, because I had my own ideas and my own vision for how I wanted it to look and I said, Are you sending me the 5 million to make this movie is there you know, is there something that goes with his insanity? And he said, Oh, no, of course not. I'd like you to you know, develop and then raise the money and call me back in a couple years, you know, go and take some classes and I recommended books and classes and but I'm not. I don't I shouldn't be the one recommending that. It would be equal to me telling you Alex that I bought a new set of knives. They're not great. Okay. One of them. You know, they're not that sharp got my heart surgeon. And Alex, if you don't mind, okay, I let you know, since we know each other and hopefully you trust me a little bit, then it's not that sharp, like I said, but I'd like to practice on you if that's okay. I haven't done any training as a heart surgeon. It's something I'd like seen

Alex Ferrari 36:17
On TV.

Suzanne Lyons 36:20
I did I want so you can feel confident in that, that I watch I did watch one episode of VR where they were doing a heart thing, just one episode though, just a piece of one episode, right? Like this guy hadn't even read another script, right? That's what I mean, as I'm talking. Wow, Suzanne, you're insane. But yeah, that's what I get all the time. It's like, Well, no, no, you know, and then sometimes they'll come with the breads that are those little skinny breads where they fall out the minute you open the screenplay, I'm thinking if you don't care enough about your profession, that would be like me handing out packets at my sales presentation to investors sitting there, you know, with messy, you know, crooked, you know, labels on it, or, you know, in typing mistakes, or, or that sort of thing. I mean, it would be equivalent to all of that, not to mention what I see in scripts, sometimes with the typing mistakes, and all kinds of spelling mistakes. And I'll say to the person I found, you know, about five or six spelling mistakes in the first five pages, it's Oh, yeah, they said, I know I said, but I hope you overlook that. Because I really want you to know the story and thinking, but I kept being taken out of the story, because I kept having to correct your spelling. So you know, it's like, How can I be present in the story, when you don't even care about my hour and a half of time that I'm going to take her two hours to read this. So I couldn't even be present. I give it 10 pages at the most and if I find those kinds of problems, I stop, because it's like, if somebody doesn't even respect their track their their craft enough, then you know, and my time enough, then why continue? So those things sound like they would be so simple, but yet I have to tell you, it's I would say probably 80% of the screenplays I get are like that,

Alex Ferrari 38:02
Because most, most most people want to just want the they want to be on entourage, they want that lifestyle, but they don't want to put the work in and don't want to learn a craft. Yeah, and I think a lot of that has to do with just people not not wanting to do the hard work, which Yeah, this is a really hard job. I mean, we're not digging ditches, but it is it is a hard, you know, a hard gig to to make a movie.

Suzanne Lyons 38:26
It is and I think with writers too, is they don't see it as, as a collaborative process. You know, I mean, if you're gonna send me a script and be prepared to have notes, because I'm somebody who's on the other side of the table, I'm in there talking to studios and agents and, and people, you know, in sales agents and buyers around the world, I go to markets, I mean, I kind of know what's what's needed. And so if you're not open to the notes, or anybody's notes, then they should be writing poetry or novels or plays, right, you know, don't be writing screenplays, which end up becoming something that you know are probably it's probably going to be 20 rewrites later it's, you know, gonna be good enough to send out to the investor You know,

Alex Ferrari 39:10
There's very few screenplays or screenwriters have who have that kind of power to maintain that screenplay. As is I remember I just read the Unforgiven. That was one of the only screenplays that clints ever not touched. Like it just literally did. It did it like verbatim not one thing was changed in the script. So it's one of those words, can you imagine but you know, a heck of a good screenplay to say the least.

Suzanne Lyons 39:35
Yeah, yeah, exactly. But you're right I mean, a lot of times even those really really good ones that you think that's the way it started out probably went through what somebody was telling me I think how at the meeting at screenwriting you a couple weeks ago, somebody mentioned something like 62 rewrites or something, some famous movie that we've all seen, but I guess by the time it got there, it had gone through that because, you know, things change over the years too, and And you know so who knows but I mean if they're not open if people aren't open to that and aren't open to that kind of criticism and then sometimes people will send me scripts and I'm going What did your coverage person think? Have you already done the rewrite based on your coverage person? And they would say what's covered

Alex Ferrari 40:16
And seen.

Suzanne Lyons 40:18
And they said well we were hoping that you would give me I said I'm not a reader I'm not a coverage person are you paying me? Are you paying the last person you come to write? Exactly if you

Alex Ferrari 40:27
Are you're going to hear a funny story I actually at school I had a professor of mine who was the associate producer on pretty woman. He knew Gary he worked on happy days with Gary Marshall so that's how I got on pretty woman and he told us the story of the script which I don't know if you know the the lore behind the the Pretty Woman script as we all know the movie just you know, monster hit a classic now. But when it was first written, the screenwriter called the script is called 3000 bucks. Wow. And at the end of the movie, Richard threw the Julia Roberts out of the car. Yeah, and literally tossed the 3000 bucks in her face and drove off that was ending I did hear that part. Yeah, that was the ending and the guy when Gary came in and rewrote it all the screenwriter was like this is horrible I can't believe this is not my vision blah blah blah. After it made $200 million at the box office he's like that's all my idea and he got ugly and he got a four picture deal out of it so it was just oh my god but that's that's the way the business

Suzanne Lyons 41:32
Rolls exactly look it goes Same thing with ghost

Alex Ferrari 41:35
I mean, I don't know that ghost lately. I didn't know the story what's the ghost that was that was a

Suzanne Lyons 41:39
Very very very very dark movie. And then I don't know who was the director of the studio or where his

Alex Ferrari 41:44
Injuries the airplane guy the airplane had airplanes and they could go Yeah, Jerry's are suckers

Suzanne Lyons 41:50
And that's when they mentioned the whole twist on it about bringing the Whoopi Goldberg kind of character and creating that whole comedic thing and lightening that whole element up and and just more user friendly you know, because it was not that supposedly to begin with not even close from what I understand but I don't know the whole story but I mean and look at now i mean that ended up being one of the most amazing you know, movies I think I've seen it probably five times just like pretty woman five more exactly where yo if you had mentioned that I probably wouldn't have seen it even probably once the first time you know it was given what you said

Alex Ferrari 42:23
Is that of course that so often what so what is the proper way writers or filmmakers should submit the work to a producer because I know that's a big kind of mystery

Suzanne Lyons 42:32
Yeah that's well that's the other thing too and that's what I The thing that I was going to mention is you would not believe on a weekly basis or sometimes daily how many emails I get I don't know the person from Adam I swear to god why not? Sometimes it doesn't even have it'll say Dear Sir or Madam or EULA most the time dear sir I'm thinking what century is that person from right right first of all dear sir sometimes Dear Sir or Madam but there are maybe you know maybe you know miss you know, you know, you know snowfall films, but sometimes my maybe my name, but once again, even if it's you know, dear Suzanne or Hi, Suzanne, I've got this great screenplay. I, I don't know who they are. I don't know anything about them. There's been no relationship base whatsoever. And secondly, a lot of times they might have gone on my website and saw that maybe, or say maybe on I don't know, whatever site and saw that. I may be shooting a horror film. Let's say it was last October, November, when I was doing the horror film from our VISTA. I was getting a bombardment of horror films. Well, by that point, by the time I was finished shooting, I was done killing people for a while, you know, I wanted to move into something fun, I only kept saying to people was you know, give me a family film or a romantic comedy. That's all I want to read right now. is, you know, family faith, or, or, or romantic comedy. And but yet everybody was enough. But if somebody had taken the two friggin seconds to call or email and say, What are you looking for? Now? I hear you're doing a whore. I happen to have some horror, but you may be thinking you may be tired of that. What are you looking for? Because I'm assuming genres? Or is there any, you know, I mean, just I don't know, just something or create some foundation of relationship. I mean, at one point when I was teaching the flashforward workshops, I used to get some or any workshops I used to do speaking engagements, hundreds of speaking engagements, all over. I mean, there's I don't think there's any place I haven't done a speaking engagement in these last 20 years. And on the break, people would say, oh, Sam, I you know, you mentioned you were producer, I'm an actor. Here's my headshot. Oh, Suzanne, you mentioned your produce. I'm a composer. Here's my reel. Okay, I'm a I'm a DJ, here's my, and I'm thinking, well, Who the hell are you, right? Christ and then tidy, but sorry,

Alex Ferrari 44:54
It's about relationships. It's a bit about building a relationship with at least the connection of some sorts.

Suzanne Lyons 45:00
Have some sort of first order of business I used to teach business in Philadelphia and the very first thing they said if your business I promise you will fail if number one is relationship first you know then there was possibility opportunity and the fourth thing the last thing was action. The first was relationship the last is action, but people would reverse it into action first and finally it got to the point where it made me so insanely crazy that I said to Heidi at one point my business partner and flash forward Institute I said Heidi, I can't take it anymore we have to create a program called the relationship seminar because people have to get the distinction relationship or they're going to continue to fail and I can't be part of it anymore can't watch it it just breaks my heart not to mention make me crazy so on the plane to New York as we were going up to teach a class up there we designed this program six week program called the relationship seminar and here's what it was in a very simple simple way I'll tell you what it was I'm done winning oh god probably 15 years anyways I should because it was so damn much fun Yeah, or more than 15 years but and even now more than ever oh my god I honestly I people literally because how I think did it when I was in when he was asking me questions last week in that class and he said oh my god, Susanna, it was so much fun. It was a huge class and you know what it was was six weeks long. The homework was to have a party every week for six weeks. I didn't care if the party was with three people at Starbucks or 300 people in your backyard I didn't care but it had to be a party. And for six weeks you are not allowed to talk about your career are not allowed to pitch yourself or your projects unless somebody asked you if somebody said you know what do you do Alex and you could say well you know, I'm a director and so but you were not allowed Alex to for six weeks not allowed to tell anybody else you did not allowed to talk about your resume not allowed to Pitch Anything like that. And it people were just freaking out I remember out crying with 160 people in the class 162 I'll never forget it do huge seminar and people were like oh my god screaming at Heidi and I and Jordan saying we can't do that and you know we've moved out here from Idaho to you know, to start my acting career and what are you saying and screaming and you've been nobody walked out because I said there's the door guys right? One person left and I said okay, is that a promise that I made everybody signed a contract. And and and I said but you know, have a party and those of us that have parties of things that you love to do, because out there in the business world when the guys are getting together on Sunday morning to go golfing they're not talking about their business right away. They're talking about golfing. They're talking about the football game that's played yesterday they're talking about their kids, their wives the food that they ate like the dinners that you know I said you know you've forgotten who you are for the love of God you forgotten out of conversations you forgotten talk to talk about your hobbies and your loves and your passions in life outside this industry. That's what creating relationships all about. That's what outside the city in Hollywood, outside our little you know, borders, people talk about their lives. We don't do that in here we are god damn resumes.

Alex Ferrari 48:12
That's what my wife says. She's like, I can't go to a party with you anymore. Because every everybody's like, what do you do? Here's my next project, blah, blah, blah. She's like, I can't stand it.

Suzanne Lyons 48:20
Yeah, Isn't it crazy? no place else, no place else in the world. No other industry in the world? Does that people create relationships first, and then they take actions? Well, honest to God. So let's say for example, you loved whitewater rafting, and you knew that I liked whitewater rafting. And you knew Alex that I knew that studio exact that was looking for a director who you wanted to work with. Right? So you're saying that you know that she likes whitewater rafting too. So we all go so you invite us all to go. And the reason I'm saying Yeah, and you say Suzanne, please invite your friend and I'm okay with inviting my friend because I know that you're not allowed to hit her up for any directing gigs, right? Because you're not allowed to talk about directing. Right? Unless she asked you so we all get together and then we go have fun whitewater rafting, or we you know, for In my case, I'm a rah, rah cooking kind of chef right?

Alex Ferrari 49:11
I'm actually vegan. So that's a really interesting,

Suzanne Lyons 49:13
I mean, I've taken lots of programs and you know, classes on on Raw cooking. So you know, I would have like minded people can I be able to say to my actor friend who knows that investor that I've been wanting to meet, you know, bring them along. I know he's vegan, too. And I know that he's looking at raw and I know you're raw vegan. So let's get together and I'm gonna you know, we'll do three or four different recipes together, and it will be a fun Sunday afternoon. And I'm not she doesn't have to worry that I'm going to hit up her friend, you know, on a project because we're going to talk about bacon and Ravi and food, period. That's it, and just have fun, and just have some fun. Then if something happens, here's what's interesting, Alex at the end of the first two weeks, I mean, I'd been leading flash forward at that point for probably eight years, right. And that was a week a month long course where you set a goal and you had a full team where you Know that helps you accomplish that goal and get that agent or get that job or whatever, right? In two weeks of this one new course, we had more people get jobs, I think then all the eight years of flash forward combined, it was frightening. I mean, and nobody was allowed to share themselves. This one guy said he was going to New York, on the airplane, sat beside the guy. They talked all the way there five hours, six hours, talked and talked to talk. He said, I hit it up with his man. He said, we just had the most great fun time, then we watch a movie, then we chatted more, can just chat about life and everything. And he said, then we were starting to land. And the man said, oh, by the way, can what do you do back in LA? And he said, Oh, he said, Well, I'm a writer. Oh, he said, Really? He's the one my producer, what are you writing? But the guy asked him, and he's he's allowed to say it, right? But for five hours, they had already shared about life and

Alex Ferrari 50:54
Build a relationship.

Suzanne Lyons 50:57
Relationship. Exactly. So if we could, if nothing happens, but people get this today from our talk, yeah, you know, I think that in itself is a miracle. And that in itself is gold. You know. I mean, it's just a way to live life, then you'll get more jobs, sell more scripts, get more directing gigs, get more dp gigs, more of that than anything else combined.

Alex Ferrari 51:23
I hope you guys enjoyed that amazing interview with Suzanne, if you like this interview, part two has even more amazing information on it. She is generally a wealth of information. And I loved reading her book indie film producing the craft of low budget filmmaking, I'm gonna put a link in the show notes, as well as other links to her personal site and other things like that to get a hold of her. So don't forget to head over to filmfestivaltips.com. That's filmfestivaltips.com so I can show you my six secrets to how to get into film festivals for cheap or free. Got into over 500 international film festivals. And I give you all the goods on how I got in. So thank you so much, guys, for listening. Thank you so much for all the love on iTunes, and all the downloads and all the shares the podcast, and the website is growing substantially very, very quickly. And I'm very grateful and humbled by that so you keep listening. And I'll keep creating some great content for you guys. So don't forget to come back for part two, which will be released in the next day. Thank you so much, guys, and talk to you soon.

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IFH 009: Suki Medencevic ASC & the Art of Cinematography

I have found over the years that cinematography is one of the biggest technical issues in independent film. Someone borrows a friend’s RED Camera or Arri Alexa and thinks that’s all you need. Cinematography is not only a mystical art but imperative in today’s gluttony of indie films in the marketplace.

Just because you own or have access to a RED Camera or Arri Alexa does not make you a cinematographer. Many first time directors get fooled by this time and time again.

Good cinematography can really make your independent film project rise out of the gluttony of poorly produced indie films. Today on the show I interviewed Suki Medencevic ASC (American Society of Cinematographers).

super 16mm film, Kodak, 16mm film, 16 mm film, 35mm film, 35 mm film, filmmaking, film school, filmmaker, indie film, ARRI SR2 ARRI SR3, Bolex, Eclair film camera, film camera

Cinematography over Espresso

I’ve known Suki Medencevic for many years and I loved talking shop with him over an espresso at Starbucks on the Westside of Los Angeles. I wanted to bring that experience to the Indie Film Hustle Tribe.

He’s a wealth of knowledge when it comes to cinematography, lights, cameras, lenses, and so on. He also is shooting on film, yes 35mm film on the hit FX Show America Horror Story: Hotel.

He works alongside the show’s lead cinematographer Michael Goi, ASC, a legend in the business. He also has a new Walt Disney film “Invisible Sister” coming out Oct 9th, 2015. He’s a busy guy! Prepare to be enlightened in the art of cinematography.

Right-click here to download the MP3

Alex Ferrari 0:02
Guys so this this week, we have an amazing guest. He's a longtime friend of mine, Suki. Now please forgive me Suki Suki Medencevic. Suki is an ASC cinematographer. If you don't know what an ASE cinematographer is, you will learn after the show what an AC villain photographer is. He's been a cinematographer for decades now. Not to make them feel old or anything but I've known him for over a decade as well. Suki is a really good friend of mine and I he teaches over at USC at New York Film Academy and a few other places as well. And I thought he'd be an amazing guest to talk about cinematography, the artists in photography, and also working on his new show American Horror Story. Now one thing he did not discuss, or we didn't get a chance to discuss, or I forgot to ask for him to tell this amazing story that he had with Steve Jobs. I always call Suki, the most interesting man in the world. He is a very worldly, he shot all over the world. His stories are legendary, to say the least. And he has this one story with Steve Jobs. He was shooting a documentary for Pixar and Steve Jobs. He was going to shoot an interview with Steve Jobs. The late great Steve Jobs and Steve Jobs came in and started being Steve Jobs. You know, he's like, Hey, you know, I want to move this here. I want to move this there that and Suki coming from Bosnia. I guess the more European vibe of of who is Suki. He just didn't care who Steve Jobs was. And he just like, no, this is how we're going to shoot it. And this is why this is we're going to move this here. We're going to put the lights here and we're going to put the camera here and Steve, Steve from what Suki Tommy Steve basically just looked at him and he goes explained to me why are you doing it? And Suki explained to him the purposes of why he was doing and he goes Okay, no problem. But when Suki said no to Steve Jobs, the entire crew, the director, everyone you could feel a pin drop. And he the director came up afterwards like what did you do? What did you say? And he goes Look, Mr. Jobs might know how to make iPhones but he doesn't know how to light a scene I do. He has no idea about lenses or cameras or anything like that. I do. That's my specialty. I'm not going to go into his place and tell them how to make an iPhone. So that is who you're dealing with here with Suki. And that's why I love him so much. He is very honest, very straightforward. And extremely funny guy. And he's just an amazing amazing not only a talent as a cinematographer, but a great person. So without further ado, here is the world famous Suki. Suki thank you so much for joining us on the on the indie film hustle podcast where we are grateful for you coming on to the show.

Suki Medencevic ASC 3:29
Well, I'm very happy to be part of the show.

Alex Ferrari 3:32
So for you guys who don't know Suki and I are good friends, we go way back. We met over oh god over. It's getting close to almost 1314 years ago now. Something like that. And we've been friends ever since even from my days in Florida. We always stayed in touch. And he always told me to move out to LA as soon as possible. And what was the thing you told me about moving out to LA?

Suki Medencevic ASC 3:55
Well, there's regret the regret of Well, no, the main thing was, I guess if you want to make it in Hollywood, you have to be in Hollywood, California, not in Hollywood, Florida. So that's the

And that the only thing I would regret not moving to LA is I didn't do it sooner. Right? And in many ways you were correct, sir, but I'm out here and I've been out here for a while now. So thank you for that. So let's get into it. Um, so Suki. One thing I you know, when we work together, I you told me about your film school experience, which was very unique film school experience as opposed to film school experiences here in America. Can you tell us a little bit about your school where you went to school and how is it different from American film school?

Well, the school I went I actually went to film schools. My very first film school was in Yugoslavia in Belgrade, which was a capital of Yugoslavia. And it's a school of Dramatic Arts that pretty much covers theater, film, television, and acting tool. So cinematography is one of the one of the just departments there. Unlike schools, United States or most schools in other states, that particular school basically has a program master program for every department that you actually major in right away. And you're studying for four years, your field and you're basically whatever you choose editing, cinematography, directing, that's what you get massively beautiful thing about the school is that's free. And like most of the schools in Europe, but the biggest challenge is to get in the school because the school is very limited, they take only five students a year per cow, per department. Yes, so that's kind of competition is huge. And it's like,

It's like fame.

It is, you know, because it's so you know, the, it's very expensive school, so therefore, they cannot have like 2030 students of cinematography and also the program is scheduled. And structured, the whole curriculum is structured in a way that graduates from the School can immediately get a job in industry or in production. So they will be not like unemployed cinematographers or directors, basically, there is a certain guarantee that you will be employed right after school. But one thing I did was kind of a little bit unusual. As I was already in a third year, in school in Belgrade, I went to Prague to visit a friend who at the time was at a very famous one of the most famous film schools in the world, pharmo, which was a National Film School in Czechoslovakia back then. And I came to visit my friend over at Prague film school. And I instantly fell in love in school with a city with all white with all energy, and basically decided to drop out from the Belgrade school, even though I had only one more year left to get my degree, go to Prague, start from the beginning, and basically repeat my school for another four years, four and a half years. And it was kind of crazy at the time, nobody believed that there was any logic in it. And to me, it was just kind of a gamble because I felt if I go to if I ever get accepted in that school, that school will get me far better preparation. And and really, you know, make me ready for for my career as a cinematographer, which proved to be true.

Now cannot Can you tell me that story? You told me this years ago? I don't know if you remember it or not? How they prepare you for? Like the kind of questions they asked on a test about the girl with a bra in the by the lake, like, how long do you have between the time she takes off the bra to shoot a scene? Yeah, yeah, explain that. Because I found that fascinating. When you told it to me years ago,

One of the questions that you will have in the written test if you're filming the girl, by the lake and in the morning, and how, how much earlier, she has to be ready for the scene to be shot properly. And of course, you have to think about all these details on the light composition. But also detail about the wardrobe because if she's very tight outfit, and if she's very bright, if she takes it off too soon, there will be there will be marks like Rama is of course, yeah, Brian marks and then of course it takes about please well in an hour for Brad marks to kind of fade out so you have a nice smooth skin that you can photograph. And these are kind of important things you have to, as a cinematographer, think about so it's not always about lighting and composition and movement, and it's much more much more kind of like comprehensive approach to cinematography.

Now, I know a lot of you're you're an ASC member. And I know a lot of people, especially in the indie film hustle community might not know what ASC stands for or what it is or how even you get in into this kind of exclusive club. Can you explain a little bit about that?

Well, ASC stands for American cinematographer society. And it's the organization founded in 1919 by a group at a time, Hollywood, cinematographers with a goal to preserve the artistry and integrity of cinematographers profession. So it's also support club that creates the community of highly respected professionals. Were in very friendly and relaxed environment. We can exchange all our ideas get advices complain about to get a drink, you know, things like that to be it's a fraternity almost it's kind of fraternity. It's kind of like place where you have like safe haven and and it's been also place which really nurtures nurtures artists of cinematography and keeps the level of our craft and our art to the highest standards. And based on American cinematographer society's structure, many other countries have formed the same organizations basically modeled of the American civil society. And, and I think it's a great way to keep keep cinematographers especially nowadays, when everything so global, keep us all together and keep exchange of ideas and information to the maximum. So how do you become there? Well, who become a member of American Cemetery for society, it's the organization that is by invitation only. So, you cannot apply for it that there is no application form, you have to be invited by at least three members, three active members of the ASC they have to invite you and then they have to write a letter of recommendation to the membership board, American cinematographer, society is very active in many aspects. They have education, board, science and technology board, which is one of the very, very important groups also has educational, reach out international dinners, you know, we have our dinners when we have movies and discussions and so there's a lot of a lot of sub committees within the American Astronomical Society. So one of the subcommittee's for the members, the group which is open and any member of American cinematography belongs to that group basically, everybody has a right to interview and ask questions any prospective candidate and find out if the candidate meets standards and requirements of the ASC not only based on on their work, but you know, you have to share certain certain values which are common among amongst cinematographers and and if the committee finds your suitable candidate The board has to approve but then it goes to all the members of the FCC to finally give agreement. If there is one. If there is one, basically you have to be alone unanimously accepted. If there is one objection, you will not be able to Wow, really? Yes. And that has to do with if you if you treat it down the line in your career at some point if you treated your crew members or somebody unfairly, unprofessionally, you never know when this can come back to you and haunt you, and maybe a very high price. So professional integrity is one of the highest values that Americans have our society holds. Very cool.

So I was always I always fascinated how you got in and what the process was. So thank you for sharing that. Now, when you're working with a director, what do you look for in in a director, indie filmmaker, or indie director or just regular director?

Well, either we'd really like it varies like I I'm looking always, with every director, I'm looking for a partner or somebody who can speak the same language, I do visually, cinematically, somebody who is passionate about what they do somebody who is who is able to challenge me and I will say probably the most successful collaborations I had came from directors who who would challenge me in like, in a way that as a cinematographer, I will have to come up with a with a with a solution to the ideas that director might have. And my job as a cinematographer is to facilitate this idea into facility division. And, but also I like to challenge director also if if I see the director sometime is going very safe, safe path in process of filmmaking. You know, playing it safe, it's never a good option never gets you anywhere. So you have to be able to find, find your own identity, find your own language, find your own way to to express yourself, but be slightly different. And that's when you look at all these great directors, why they are who they are, is because they have a recognizable style and that ever played it safe.

Very cool. Now when you're when you're choosing a camera for your project, what how do you choose a camera for your project? Is it budget is it look what's what are the factors?

Well, it's really interesting how things have changed. When it comes down to the position of cinematographer an older practice it used to be not long time ago that cinematographer is the one who decides what camera will be used. What this what of him stock, water lab, water processing, water finishing, basically cinematographers will completely in control of all visual and technology aspect of the filmmaking with arrival of digital technology and an arrival of the new category called owner operator basically, market gets flooded with people who were able to afford and purchase equipment, equipment cameras, they became much more affordable and much more accessible. So the choice of the tools for your for your work became something that sometimes would be already decided before cinematographer gets hired. And especially during the read craze, about 10 years ago when everybody was really trying to jump on a bandwagon and buy the most amazing digital camera that can provide you with 4k whatever resolution for is

25k now 25k

There is going to be no more k the better picture

Of course you don't even need a cinematographer revenue for

The character we have this new cameras which doesn't even need a light so

I've seen those cameras to actually quite incredible

Like today's cinematographer, you just press the button and make sure you have fresh battery but going back to the ask for how you chose your equipment I still decide I still on I was fortunate to most of my project to to insist that we use particular camera or particular lens or particular approach or process or post production workflow because it is part of what I do as a cinematographer so how the image is captured in many ways defines how the final look after the post production and color manipulation color correction we will how the image is going to look like so yes I always try to brings my expertise and my knowledge of course within the budget and and very often people specially production they think if you are asking for some higher end piece of equipment that's out of price range which is not true You will be surprised that sometimes much easier you will be able to afford something that is really high and it's something that everybody wants so the only advice I could give to any filmmaker is to think about the story think about what you really need and then take it from there I remember somebody recently some of my colleagues from from the SEC talk about shooting a film on Super 16 very very good budget this budget but decided to go super 16 for aesthetic reasons wow and and it made perfect sense to go super 16 because they want to get this kind of like old grainy kind of like the wrestler yeah like the wrestler for instance. This one is particularly talking it's called the paper boy

Yeah, I've heard of it. Oh yeah,

Yeah, yeah shot by Roberto shaper. So I mean, it should be your aesthetic, aesthetic creative choice and like currently I'm working on American Horror Story as additional tandem units cinematographer with amazing Michael going a see cinematographer who was Emmy nominated and also used to be president of the ANC So Michael goy created actually style for the film for this particular TV show is by shooting on film on 35 millimeter and and we are actually shooting on 35 millimeter film is already the the the TV series is already in its fifth season being shot on polyhedral cameras 35 millimeter quarter film, and

It was one of the few shows that is being shot on film right?

Yes, one of the few not wanting to shoot on 35 millimeter Kodak they shoot on black and white 35 they shoot on color reversal. 16 separate you name it. It's been all used on the Trump

Nice very nice. Yep. Now can you explain the difference between prime and zoom lenses for our audience?

Oh, well. The basic basic difference between prime and zoom lenses is that with a zoom lens you can change the viewing angle without taking lens of from from the camera buddy and zoom lenses well without going too much into history. zoom lens is really our tool of the television from the 50s and 60s when Israel's like Yeah, so the news reels when you need it to be able to get from same vantage point tight shots as well as wide wide shots and that's when really a lot of zooms for 16 millimeter cameras were developed. And then obviously technology unable to, to do the same thing for the motion picture. And as we all know back from 60s and 70s, every movie you see has to start from the zooming in or zooming out, like every piece of equipment that gets overused and becomes kind of like a cliche. So the zoom basically is just more flexible tool to get precise composition, precise framing. And prime lenses, as the name said, they're actually lenses which have set for collect. So if you actually do on 18 or 21 or 2527 32 by 40, or any focal length, you know that you shop will have specific perspective and specific viewing angle and therefore, you have to as a filmmaker, you have to understand right away in your mind before you even put a lens on a camera, what it means to put 21 millimeter or to put 14 millimeter or put the 10 millimeter lens what is the look what is the what's going to happen with the image. If you choose layers or another what's going to happen with the closer if you shoot it on 27 or if you shoot it on an 85 or maybe who showed it on 100 millimeter, what will be relation between your foreground elements and background elements. there's a there's a whole like aesthetic to each of these lenses and that's subject to whole different podcasts about aesthetics of wide or long lenses sure, but it's a known fact that many directors they have their own favorite lenses or something like for instance Roman Polanski did a movie called Rosemary's Baby pretty much with two lenses with 18 and I think 14 millimeter lens and everything's just that way in between

Now the there is some downfalls to using zoom lenses obviously you need more light depending on the scenario because you got more glass that light has to go through. So there is a kind of give and take and obviously primes give you just very different look but there is a little bit of a downside to zoom lens can you explain the data without negatives are

Basically you know basically a zoom lenses just by by its nature they have in order to accommodate a wide range of different viewing angles. The construction and design of an optical elements is much more complex than design of the prime lenses so therefore there is a certain inherent light loss that if there is something you can do about it because light travels through 20 something pieces of glass and only when it leaves the lens and goes to your sensor it might lose half or more of its initial amount of elimination so you just have to that's that's kind of trade off and also because of the large amount of glass that everyone minds has it's very easy to introduce certain mistakes that no matter what lens will do something they don't want the storage room certain level of flaring or loss of contrast or the breathing you know there's a lot of elements elements that can affect affect the quality of of sudden and so, only the highest as most expensive zoom lenses the call can go easily up to $100,000 apiece are very much free of many of these typical mistakes you will have with his own so if I can suggest anything to to filmmakers, especially aspiring filmmakers I suggest to stick with prime lenses and and develop understanding what is basically aesthetic of 18 millimeter and what is that equal 50 millimeter lens and you will figure it out very soon that you do not need 50 lenses in your package that you can actually make very interesting projects with very few lenses as long as you understand how to properly use them

And there are options nowadays before to get a prime set of lenses used the cost you know 3040 50,000 or more to have a full prime set where now there are other options like the rokinon sets which are very affordable for under $2,000 you can get five prime lenses mind you they're not going to be the same quality as as ICER as a slicer or Canon or what the other one the other one besides size which is the other big guy I

Chose the other one oh Sumi Crohns summicron lights like like like Chrome yeah

Those guys so but but this is another affordable way for at least a learning tool and you can get some pretty images out of them and they're not they're not bad horrible lenses but I mean I want to set myself in the second I put it up against some Zeiss. I'm like, oh, or cooks cooks I was the other one or set of cooks. I'm like, oh well there's a difference. But it's a great learning tool. And for someone starting out it's I think a good way to experiment with with products. do great

Oh yes, yes, absolutely I agree and one one thing that you will have to always ask yourself okay, when you're doing a project are you doing it for the big screen of course you always have a vision when whenever you're shooting something well, you want to, you want to end on a big screen. So you have to set your standard as high as possible. Because if you're doing something small and you're just not caring too much about what's going to be the final outcome and you're doing something interesting something for the to be viewed on iPad or or iPhone or some other portable device. Well shooting with the full genomes or some high end, Leica whatever. Hey way overkill and you really don't need it. But if your project ends up being picked up and released, and somebody can see it on the big screen, everything looks great on iPad, and the moment you started the moment you started going past 26 inch mark all of a sudden, all the all the mistakes of the lenses are starting to be more and more obvious. So yes, you can get the decent image from rockin arms or some co wires or some other one interesting thing that happened lately is that a lot of cinematographers are discovering old lenses like oh, all the Bausch and Long's and some other old old lenses some bell towers. Now the bell towers Yeah, yes, but there's always was made like 50 years ago and the reason why these lenses are now kind of popular, you know, as well as the old panavision lenses which they just get to reintroduce is that through the history of technology that was basically trying to get as sharp as possible as contrast the as color accurate image, because of the analog nature of the film, lasers have to be really sharp really light contrast and get to get the performance to the absorb the highest specs. Because dealing with the film, which is analog medium, when the light hits. film grain, no matter how sharp your lens is there certain diffusion, certain loss of sharpness and contrast and quality that that is, you know, inevitable just by the nature of the film. But with the with the sensors with the digital sensors, you don't have that you have very specific precise photosite on your audio chip that is always going to be in the same place and always capture the photons which are coming through the lens. So all the sudden you have all these lenses, when you put them on the digital sensors, they become super sharp. But they're basically over compensated for what Sanders needs. So what we do now well, we have to put some filters, some you know, softening all types of subsidy filters to kind of take away this digital to digital electronic lock or, or you just

Fix it in post.

Order you know or just par by yourself if you're lucky on eBay, you can still find some you know old ball towels and have somebody who can who can actually retrofit it for you then you will be lucky and you will get you will get a true nice set of old lenses. That will work really well. So I mean, yes, I agree that you can get very decent results. But you know, obviously, with a cheaper lenses, you have less forgiveness, which might be actually a good way to train yourself because when you go with cheaper lenses, the moment you start going with a higher contrast we do get flaring in the lens, well you have to take care of it. There is no like high quality coating the globe eliminate any kind of flare that you might get by having highlighted picture so it's really I think it's always good way to start. Okay.

Very cool. Now, I know you get asked you t chat, which will do t chat right now.

USC Yeah, Medical School of Cinematic Arts.

Okay. And I know a lot of you have a lot of cinematography students as well. I know one of the questions they ask you all the time is how do you get started in cinema? Like how do you start a cinematography career? So what would be your advice?

Well, that was kind of question I asked. I asked myself when I came to the United States, back in early 90s. There are basically two ways how you how you break in business and how you start your career. The old Hollywood traditional way would be that you would somehow get a job in a camera department or in any department for that matter and somehow make your way to camera department as camera intern and maybe loader and then second assistant and first assistant maybe operator and then by the age you're about to retire you might get transferred to shoot the movie as a dp or not. It's kind of that's kind of how it is that's kind of how it was and nothing wrong with that. You know, by the time by the time you are actually dp. I mean, if you're really good, you can actually make this transition much quicker. But you had trends at least to observe other DPS or other professionals do their job and learn well and learn properly.

We'll be right back after a word from our sponsor. And now back to the show.

Alex Ferrari 30:24
But still doesn't mean doesn't mean that you might make the transition, you may end up being discouraged operator and never make transition. Another way of becoming cinematographer in Hollywood is very interesting is starting with the light working as a gaffer or in electric department. And basically just being the technician who deals with the lights and creates lights and works closely with the DP, you sharpen your skills, you learn your craft, and eventually you get the break. To make transition from being referred and becoming the DP. There are many great DPS in Hollywood actually took that route and became very successful, successful cinematographers. And the third way, which is more and more and more popular, especially in last decade, is basically going to the school. And depending on the school, that you go, you might get really good education, or you might get really well prepared. And and then basically coming out of the school, you decide, okay, well, if you're a cinematographer, is that what you do, and you start by small projects and gradually create your resume and portfolio and eventually start shooting bigger projects. But my, my, my path was, when I came to LA was basically I had to make these choices. And I simply decided not to do any of that previous of the dimension of being taking traditional gradual way because I felt coming from the school, I was already well prepared to start as a cinematographer, but the problem is, nobody can trust you. When you come from the school, nobody will trust you with their money that you can actually deliver a motion picture or whatever budget it is. And you just have to be persistent. And and basically, just keep going until your opportunity arises. And then eventually you get to feature film, after your first feature film, then things go much, much easier. Because from this point on, you're not anymore. First time cinematographer.

And it's also it's also a long game. It's not a short game, this is not something that's going to happen in a year or two. This is something that could happen over a decade or more.

Suki Medencevic ASC 32:39
No, it does have to be over a decade. But you know, to get chance to get your first feature film, it took me three years, which I think it's normal. It's normal for somebody who comes into town and just start from pretty much

Alex Ferrari 32:48
Which, which if I may, if I may interject, it is your your cinematography debut here in America is one of my favorite films growing up. For obvious reasons. You remember that movie, I'm assuming, but of course, it is called embrace of the vampire, starring the lovely and very naked, Alyssa Milano. So yeah, as a growing up teenage boy, I thank you.

Suki Medencevic ASC 33:15
Yes, I'm happy to provide beautiful images that can stay in our minds for a long, long time. Yes. And also Jennifer Tilly was part of this project as well as Martin camp. But that was kind of this situation, when you get a chance to do your first feature film, you don't ask what it is, you're right, this is your chance. You have 12 days, you have to make it and you did that in 12 days in 12 days. Yes. And that

Alex Ferrari 33:39
Was back in the night. Those eight eight.

Suki Medencevic ASC 33:41
That was 9393 93 or 94. I think it's about it was something

Alex Ferrari 33:45
Like that. And that back then was that's an obscene pace nowadays. That's what indie filmmakers do all the time. They got a movie in five or 12 days. But

Suki Medencevic ASC 33:55
Yeah, that was shot on 35 with two cameras up to full production packages. And that was one beauty. beautiful thing about being in Well, in this town and in this business that no matter how big budget you are, you can still get the top notch equipment, the best things best cameras, best lenses as you're in town. Yeah, I mean, you get to Boulder. We shot this in Minnesota, but still.

Alex Ferrari 34:18
And then and then you followed up with one of my other favorites. Poison Ivy? Yes.

Suki Medencevic ASC 34:23
So the actually the secret to original Poison Ivy and that was also with Alyssa Milano. Yes, it was. Yes. And that was Yeah, that was interesting, interesting project. But what happened after this, I did another couple couple films. of this. I would say medium, medium, over budget, or under 5 million. And then I did a film in in LA. I'm very proud of not many people have seen it, but we've had amazing cast, including Burt Reynolds Keith Carradine, Pat kingo

Alex Ferrari 35:00
Yeah I forgot to

Suki Medencevic ASC 35:01
Call the the hunters mon

Alex Ferrari 35:04
Oh yeah sir that was beautiful. I remember seeing that on your reel back in the day

Suki Medencevic ASC 35:09
Was gorgeous that was a nice nice film that we shot all around LA and I was very very proud of this film Unfortunately, it didn't get wide release but it was definitely one of the films that I was very very very proud of. And then industry changed obviously later on with with the rise of tentpole movies and yeah, this appearance of medium budget films are so as we all now pretty much we all have either a lower budget under three four or 5 million and then 50 million and up in that is very rare you'll find any project that is in the range between five and 15 million so because of the market and the way the formula works

Alex Ferrari 35:52
Now as since you started out you know doing low budget films What can you can you give advice to filmmakers on a low budget to make their films look high budget, what can they do? Are there any tricks in the cinematography and possibly in posts with color grading? What can they do any tips that they can like take their film up a notch look wise

Suki Medencevic ASC 36:16
So how to make your film not is not up how you can do this there really there's only one way you have to put yourself 110% there's really no you cannot cheat one thing about cinematography you cannot cheat you cannot. You cannot really I mean you either know, or if you don't, I mean it's obvious it will show on the screen immediately. And you just have to trust yourself trust your gut. And the key thing I think it will be to be able to develop trust between you and director you have to make sure that director trust you and that you trust director so that you have full support and full backup that you are free to do whatever creatively you want to do and not to be afraid to try to do things and because this is how you This is how you make your mark if you if you try to play it safe Well it might not get you where you want to be so you have to be able but again it all comes from constantly working on your skill if you're just waiting from film to film to sharpen up your skill and and and raise the level of your professional experience it's going to be very slow process. I always suggest to my students and my friends though as a cinematographer your your 24 hours a day except when you sleep you're a cinematographer, you have to observe things you have to look at the things you have to have a camera all the time take pictures of something that is that is intriguing or interesting to you that's the key thing so you have to have your eyes constantly working remember images remember images and when you when you show up on the site you can say oh I remember when I saw that looked really cool let's try this or let's try that let me do this. But again, you have to have a trust how to make something look bigger than it is doesn't depend only on you depends on many other people I think your cooperation with other departments the production designer and the costume designers is a crucial that you can get support if you don't have a set that can support your your idea of having a bigger one yes, then you will not be able to if you have a director who doesn't understand that staging scene just in the corner will make film look very claustrophobic in very small versus taking it away from the wall and making opening up and giving the depth Give me the space you know that's all part of the process so you can just do your part and then hope the rest will follow.

Alex Ferrari 38:54
Now another question I know your students ask you is how do you prepare and conduct yourself in a job interview as a cinematographer?

Suki Medencevic ASC 39:03
Um, people think that Hollywood or I don't like to was born Hollywood but let's say industry is very careful. He Yes, it is casual on one way but also it is very judgmental in many, many ways. My experience for most of the time going for the interviews was when you go for interview quite often depends again, who are you talking to? And depends what they're expecting from you. Quite often you will be actually more asked and you will be interviewed for the reasons not to hire you then reasons to hire you. And they will just talk to you and find out the reason why you are not the right person for the movie. So it's a system of elimination basically. So you cannot or try not to give the record producer, whoever else is interviewing you not to give them trends to eliminate you, you have to be prepared to show that you have integrity that you have artistic vision, that you also have managerial and leadership skill. Because in deposition, you are a leader of the group. So you have to be able to communicate, you can have great idea, but if you cannot communicate, that's not going to help anybody, right? Everything, everything is important. I've done interviews where I was prepared to the maximum, bringing all kinds of elements, visual reference, total analysis of the script, total analysis, breakdown of the visual, creating more books, doing all kinds of stuff, because some directors really expect that you do your homework. And that can leave very, very strong impression and I've been in a situation that you know, I would get the job just because they were impressed by my preparedness and my willingness and my enthusiasm to put to work and really show that I care and I'm really enthusiastic about the project. And I think enthusiasm is I think the key element that you have to show you don't have to necessarily hit all the points when you are presenting the visual concept for the film there might be sometimes even completely different than what the director had in mind. But if they're smart enough he or she might realize well, at least I'm dealing somebody who understands or who has a visual culture so maybe we can do something we can come up with something interesting. I've been also to interviews where I'm simply to sitting and listening to what the director or producer have to tell me how they want this film to be photographed and what they expected for me to deliver got it there is no wrong or right but you have to be as a cinematographer when you offer interview you have to pay attention to everything you have to present yourself because your this is your as you know there is no second transfer first impression you have to leave as best impression as you can and even if you don't get the job if you do well on your interview believe me they will remember you and and they might call you for some other project some other time or at least if you've already gained for the interview they will remember you and so you can keep your standards up

Alex Ferrari 42:22
Yeah and I think a lot of that advice works as well for directors going for a directing assignment or directing jobs as well. Even if it's a small indie project that they're going into direct drive to get a job for or larger ones that's a I think a lot of that stuff transfers over pretty pretty easily and seamlessly

Suki Medencevic ASC 42:40
Yeah, we'll have stuff it's you know a lot of stuff it's very much common sense and you can you know like how conduct the interview I mean you can even read a tips there are a bunch of books written on this on the subject how to conduct yourself how to prepare yourself for the interview, any corporate job or any other office job that you go for interview well of course if you're going for an interview you don't want to show up in flip flops and T shirt Alice This is your style and this is what you're going for which is nothing wrong with that right but you might be a little bit more on you know torn down now until you get a chance to show your your your eccentricity and but at the end it's really all about your work. But think about it when you go to the interview that means people get in people are intrigued by you by your work that's how they get your resume and they'll look at your resume and say oh yeah I want to meet with this person and now it's all that you have to do the what's what's necessary to get the job

Alex Ferrari 43:41
Got it. So let me ask you a question. Well how do you feel about and I know this is a question that will we can go on for a whole podcasts about but how do you feel about digital taking over film?

Suki Medencevic ASC 43:53
Well, you know, obviously this is a subject that is being discussed. ad nauseum like in the last whatever few

Alex Ferrari 44:00
Years and a few minutes a few minutes a few minute like kind of wrap up of what your your feeling is because I know we can go on for hours on this topic alone.

Suki Medencevic ASC 44:07
Well, my feeling is my feeling is the same way that television didn't kill radio and cinema is still around even though everybody has home theater. I'm seeing the digital as a just a great tool that expedites the process of filmmaking makes it far more efficient, which is true but doesn't mean necessarily just saves you money or saves you time. There are pros and cons in one or another. What field has that digital labor network never has it never will have a feel has a level of excitement. film has a level of mystery and magic. That if you really care, that's the only way I really you can have it. The quality that film has is something that generations So filmmakers are raised on and they using film as a benchmark as the as the point of reference for everything else. Even digital camera makers manufacturers are using film and performance of the film to design their chip so the chip can make look of the film are not by servers. So I believe, I believe and thanks to efforts of many important directors, including Tarantino and JJ Abrams, Chris Nolan, that as long as there are people of that caliber in Hollywood who can actually who have power to say and make decisions Phil will be around and and valuable valuable tool for just yet another tool for cinematographers the show I'm working on which I mentioned earlier it's been shot on film and I'm sure it will be short film as the film does exist because it is such a part of identity on the show and switching to digital would take the whole the feeling and the flavor and the magic that that has and it's been it's never five years ago

Alex Ferrari 46:15
Very interesting so there is still a place for film and filmmaking

Suki Medencevic ASC 46:19
I truly I truly believe the only unfortunate thing is that because of the very sharp decrease in the demand that we are all witnessing you don't have any more you know lab around the recorder that's pretty much like in one lab now maybe two labs one in East Coast one here and that's it so I think if you're shooting something you better make sure that you have plays that you feel can be processed and prepared for for scanning and so it is it is it is adding additional logistical challenge which you know earlier we never had to think about

Alex Ferrari 46:59
Now what is your favorite camera to shoot with and why

Suki Medencevic ASC 47:04
You know, I like different cameras for different reasons. I like depending again on type of the project if I'm shooting punch shooting on film my favorite camera would be every every cam because it just it just amazing camera and it's pretty much what comes out to the design of the film camera this is like as best as it can be and I simply could not see what else could be improved to make any camera better than ericom unfortunately nobody's making any film cameras anymore panavision always had amazing cameras which are known for its reliability and beautiful design and precision and to me I think more than camera it's really lenses because lens is what creates your images lens is what what makes the picture and then cameras adjust in digital in a digital world cameras adjust computer that has actually some image capturing device which is your sensor and everything else is just the like electronics how you process the information created by your sensor and what you make out of it it's your your algorithm and your workflow and I mean yes I could I could say as far as the digital cameras My favorite is array aerial XL or, or any of the Eri digital cameras why because they made it right, they made it from the very beginning they made the camera that is very much made for cinematographers that the image that creates is very much even digital but very much in its feeling and texture very close to the sensibility of people who are used to working with the film and and you know when you're dealing with cameras which are made by a camera manufacturer that's been doing this for decades, then you can rest assure that they know how to get it right first time.

Alex Ferrari 49:04
The very cool now what do you have any fun stories of working abroad? Because I know you do a lot of filming overseas.

Suki Medencevic ASC 49:14
Oh my god, I could write a book about about as you should my experiences different countries different places. Well, you know, I think I think that the the key element I think the key element for anybody working in different places if that's also applicable even to working in United States and I've shot all over United States. Don't assume that if you go to different places that everything will be as it is in LA No, it's not. There is a lot of things that people do differently and if you try to change it and and force them to do it your way. Yeah, well, you're gonna have a problem there. Because are you talking about?

Alex Ferrari 49:58
Are you talking about crew or just Have you ever

Suki Medencevic ASC 50:01
Thought about the Chrome and how you're gonna handle the CRO how you're going to handle the equipment how you're going to deal with production? There is a lot of a lot of, I would say cultural differences between places between countries. I could maybe just mentioned one, one story that kind of comes to my mind. And it's earlier on, I was working on my second feature film in Taiwan. And that, that film particularly was interesting, because I went to do the movie, literally, from the set of bow of my embrace of the vampire. As we are filming last last night, and the night we're finishing early in the morning, and I got to get in the car, went to the airport and flew to Taiwan, to do my other movie. That particular experience was very, very unique, because here we are on 12. They super fast pace completely on adrenaline, no sleep, no nothing, you go to a place where you have a film, leisurely scheduled to be shot over like 50 days, we still managed to finish it on, I think 37 shooting days, we still had so much time that we didn't need all this time. But the challenge was working with a crew that I learned that nobody speaks English. And nobody speaks English, except I had one assistant who spoke English, and he was my only liaison who can help me to kind of, you know, let me know what's going on. I was given just the storyline what the film is about. And I will be picked up every morning in a hotel without knowing where I'm going, what I'm doing. And then when I show up on the set, they will tell me Oh, this is where we do the dinner scene. And then we will do the dinner scene, I had no idea what is about who's doing what, who's talking what, but somehow I will use the sign language somehow figured out how to how to light it. And one moment, which I remember was we were supposed to do the scene where one of the characters sets several cars on fire. And, you know, we did it on a backlog of the studio in Taipei. And we are just about to roll. We're just about to turn on the camera. I asked about the cars. How did they? How did they get discouraged? They're just casual question like, how did you? How did you get cars here? This is all we draw them in and park them. And I okay, and did you drain the fuel? And they asked me why. And I just looked and I told him Well, you're telling me that now. All the tanks are full of the fuel. Mike said yes. And I said on that note, thank you guys very much. I'm going out to my hotel would night. It was first of all the time I walked away from the set. Because basically I said you know there is no no film that is worth anybody dying or being injured, just because of the no somebodies negligence basically, and I told them that you know, I will be back when the fuel is drain and they have studied by fire truck, with fire extinguisher and everything so we can actually properly because, you know, I'm very safety conscious. And of course next day, everything was there, they told me Okay, now we can go we can assure that the fuel is drained. And wow. And they I asked Okay, so where is the fire truck, they told me you know, we don't need it. We have hand extinguishers. And I said well, I'll see you later. I said let's try to but I have seen on this monitor on the camera and walk away because because I don't want to be even nearby because I know how the cars burn. And of course set cars on fire. And of course, shortly after cars are all full of blaze we cut but you could not actually extinguish the fires because they had just couple of hand extinguishers which could do nothing. And at some point somebody I think from the neighborhood or whatever actually call 911 and they send the real fire trucks and and eventually real fire trucks came but I think what happened is production really didn't want to spend money on real fire trucks. So they realize it's they want to come anyway. So let us go. So yes, we didn't get the shots. Nobody fortunately got injured. But that was the lesson I learned and it was something that I remember.

Alex Ferrari 54:45
So I'm gonna put you on the spot a little bit with the last two questions. Who is the best photographer of all time and why?

Suki Medencevic ASC 54:54
Well, that's very tough question. I know it's really tough question because every cinema Before you ask, will tell you different, different story and the reason why. Ah, yeah, I mean depends how far you want to go if you want to go in the days of old Hollywood Yeah, Greg talan comes to mind like, like legendary cinematographer, from his collaboration with Orson Welles and some other directors. You know, obviously, there's some amazing cinematographers from the time of, you know, golden era of Hollywood from you know, golden Technicolor,

Alex Ferrari 55:28
Let's say, let's the current era,

Suki Medencevic ASC 55:30
Well, I would say probably, maybe not the greatest, but probably the most influential would be probably Vittorio storaro, who actually had a chance to meet recently, although I've known his work since I was kid. And probably Vittorio storaro, because being the being European cinematographer who worked all over the world, he maintained his vitality or vitality from days, early days, a freebie from his first films to his latest film that he just finished in Iran, which I was able to literally see at the special screening last week. When you look at his work, he's always innovative, he's always pushing blame it, he's never the same, he always does things differently. And, but not only that, he does things differently. He sets the bar very high to everybody else. He He has incredible visual culture, he has incredible visual aesthetics that he he knows how to apply and incorporate in every film that he does. And everything from performance last time or in Paris, one from the heart. Apocalypse Now. Bulworth? I mean even tissue is doing that he did about 10 years ago, and some small films in Europe that nobody has ever seen, and including this film from Iran about Prophet Mohammed, which was just big epic film that he did, just, of course, amazing, masterful job. So to me, this is somebody that's what cinematographer should be always fresh, always innovative. always pushing the limit. So yeah, I would say single handedly probably storaro would be my choice of the most not the greatest, but probably the most influential photographers

Alex Ferrari 57:24
Now this is a question I asked all of my guests and it's always a tough question so just do the best you can What are your top three films of all time? Not in any order?

Suki Medencevic ASC 57:35
Oh, top three films probably would be a blade runner Yep. Lawrence of Arabia okay. And the third film would be abyss the Abyss

Alex Ferrari 57:50
Really the fish you put that on your top three

Suki Medencevic ASC 57:54
That's my top three and I have personal reasons for this because Tommy oh well. Lawrence of Arabia is a film that I saw as a child and also have a fourth film also Enter the Dragon

Alex Ferrari 58:06
Wow wow you really wow

Suki Medencevic ASC 58:06
These are the films which made important important important impact on me in different phases of my life Enter the Dragon was probably the film that going this way was a film that I don't think any other film made such a such impact on me that made me really believe that I'm I'm invincible like Bruce Lee I watched the movie he can do it I can do it I completely identify myself but has nothing to do with cinematography or anything but it just the the power of cinema the way as a kid I experienced Enter the Dragon. To me that was unbelievable. So yes, I'm not ashamed to say it was important in my childhood. Absolutely. Second important film was Lawrence of Arabia. I've seen it also as a kid. And no other film that I've seen so far had such a strong ability to transform and really transform me and my whole experience and made me really believe that I'd right there in the desert. With with Lauren cinema, Sharif and all these other characters and just experiencing it in of course, later on, I realized Well, it's because of the just amazing cinematic work of everybody. Of course, it was pretty young as a cinematographer. The third film was the blade runner and blue Thunder came came at a time in my life when I was deciding, okay, what should I do? What's my path? I was in my teenage, teenage phase and very much interested in photography. And then when I saw this film, I realize that just how photography in this particular film was so powerful and left and played such an important role. In a storytelling and overall feeling of the movie I felt that's something that I would like to do I would be able to I wish I could be able to do to create images that are so so powerful in storytelling that you can watch more without even listening to dialogue and then fourth film production for film so this list is the best came in my in my life when I was finishing my school or I was about to finish my film school and I know it was very controversial but maybe there was a point but I was just in special particular mode to watch something like this to get this underwater adventure Space Odyssey underwater and just whole experience of what's happening under the water and the world underwater and the end and you know, just all this drama that was happening. It was to me just amazing. And but what what really hit me was the fact that there was probably a moment of realization that I will never be able to make movies like this that I just wasted four years of my life and and I'm really now in trouble because I have no choice now you have to stick to it because there's no way back.

Alex Ferrari 1:01:15
So basically had the opposite effect that entered the dragon.

Suki Medencevic ASC 1:01:19
Yes, very. Like it was. As much as I loved the movie is also like wake up call for me realizing that I'm on the wrong path.

Alex Ferrari 1:01:29
Interesting how film works with people. My Blade Runner story is I actually I'm shameful to say that I finally sat down and watched Blade Runner for the first time about eight years ago. And before that, I always seen clips of it here and there and when I was working in a video store, when I was in high school it's just one of those I just never got around to it was always one of those I got to watch I got to watch it. But when I saw it, it was it is mesmerizing, in a way that I never it like jumped to the top three of the top five list of all time for me instantly just the cinematography the story, the world that Ridley Scott put together it was just every frame was a painting. It was gorgeous grid I'd never seen a film so gorgeous. It's just stunning. Like it was just amazing how that how Ridley was able to do that. And the cinematographer remind me who the cinematographer was Jordan

Suki Medencevic ASC 1:02:23
Cornett

Alex Ferrari 1:02:24
Yes, I remember I think it was you that told me that you saw his reel once and his reel was just the titles of the movies he did

Suki Medencevic ASC 1:02:34
Well you know when you reach a certain point in your career you do not need a reel however you know you might get in a situation that sometimes especially with some young cinematographer, young young directors they would write simply asked for reel of our w or you know like

Alex Ferrari 1:02:52
Yeah like and it's funny to say but the but the he his response to that was oh, I did Blade Runner. here's the here's the titles for you guys. Just found it funny.

Suki Medencevic ASC 1:03:02
I have interesting interesting with it. I think it has to do with our daddy but basically I think the anecdote is about very experienced cinematographer who is not like other 50 something films and he was working with some very young gun first time were very enthusiastic director. So they came to the set he came to the set, he put his cane and just stood there resting on his cane and director was going all over the place with his viewfinder checking on the strength and going here and there and at some point came to him where he was standing at he said oh actually I think the camera will be here and I'm disappointed yes that's why I put my cane here.

Alex Ferrari 1:03:44
There is something to say about experience

Suki Medencevic ASC 1:03:46
Yesterday and for all the young filmmakers if you ever have opportunity to work with people that are more experienced use it to your advantage because there's always something we can learn and and I have people to contribute Don't be afraid I remember one of the directors I worked with on several occasions told me interesting data from his career he told me that when he started as as Director He always needed to leave impression that he knows what he's talking about and you know then security authority that nobody is questioning him which is fine. And then it reached the point when he was on his fifth film that he realized that actually it's perfectly okay to show up and say that you know I don't know what we want to do here but let's come up with something and nobody will take it personally.

Alex Ferrari 1:04:39
Right it's it's insecurity it when you're first starting out.

Suki Medencevic ASC 1:04:42
Yeah, it's this eagerness to show that you are absolutely in control. You are absolutely dominating and.

Alex Ferrari 1:04:48
But that's but that's for any young person.

Suki Medencevic ASC 1:04:52
Yeah, no. So it comes it comes with when it comes with the territory. I think you know, as the director and the level of pressure and responsibility. You need to don't convince yourself that you know what you're doing even though quite often you're clueless. But you know, but if you're smart as some famous director said once like the key, the key to success of, of directory surround to surround himself with talented people and let them do their job.

Alex Ferrari 1:05:22
Correct. Absolutely correct. Suki I won't take up any more of your time. Thank you so, so much for being on the show. You were a lot of great gems and nuggets of information in this in this episode. I think a lot of people get a lot of use out of it. So is there anything else you want to say?

Suki Medencevic ASC 1:05:38
Just go ahead and shoot something.

Alex Ferrari 1:05:41
Never better said my friend. We'll talk soon my friend. Thanks again for being on the show. Thank you. I hope you guys got a lot out of that episode. I know I did. I know cinematography is almost kind of like a black art to a lot of filmmakers. They don't understand what it takes to actually make a good image. And that's one of the problems with a lot of independent films is they just grab a camera and they go shoot something sometimes. And they don't take the time to hire a good dp or understand what good lighting is. And I hope this episode kind of shined a light no pun intended on the importance of cinematography, the art of cinematography and what what it really takes to create amazing, amazing images. So don't forget to head over to filmfestivaltips.com that's FilmFestivaltips.com to get my six secrets on how to get into film festivals for cheap or free. These six secrets help me get into over 500 international film festivals for cheap or free. And please head over to iTunes and give the podcast a honest review. It helps us out dramatically in getting more exposure for the show. And we really appreciate you guys doing that for us. It does help us out dramatically with the rankings on iTunes and help us get more listeners and get the word out on the indie film hustle movement. So thanks again guys. We will be bringing you a great new show next week. Stay tuned, we got some amazing guests coming up. And some couple other things I might be doing in the future with our podcast that you guys might be excited about. So stay tuned and remember keep that hustle going never stopped following your dreams. Talk to you soon.

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