IFH 012: Be a Filmpreneur and Turn Your Indie Film into a Business

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Be a Filmpreneur and Turn Your Indie Film into a Business
So many independent film creators just want to think of themselves as artists. That’s perfectly fine but it’s called show business for a reason. If you don’t understand the business you won’t be able to create the show. Filmmakers need to think more like a filmpreneur if you will. Put the business back into show business.
If Coca-Cola comes out with a new flavor do they do market research? Do they create a marketing plan to introduce the new product? You bet your butt they do.
Now when indie filmmakers or filmpreneurs create a new independent film or “product” most of the time they just throw there finished baby into the marketplace and hope for the best.
This is NUTZ! All that time, hard work, money, pain, blood, sweat, and tears that go into creating an independent film is for nothing. Do they just hope for the best? It’s insanity.
In this episode, I share with you what it takes to change your mindset and start thinking of your independent film not just as a precious piece of art but to also think of it as a product that needs to do well in the marketplace in order for you, as the filmmaker, to continue putting on that show!
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FILMMAKING RESOURCES
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Book: Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business
Book: Shooting for the Mob (Based on the Incredible True Filmmaking Story)
Hey Alex! Thanks for this. I’m in the middle of doing a short comedy for a contest in Ottawa (and to release online)… and this was a good kick in the pants to get me thinking about the biz/marketing side.
Thanks Rene. It’s Show Business! Glad I could help!