IFH 663: No Bullscript – Screenwriting Advice from the Executive’s Perspective with Danny Manus

Today on the show we have an author, writer, and former studio development, Danny Manus. Danny parlayed his career as a development executive in Hollywood to becoming an in-demand script consultant and founder of No BullScript Consulting.

The author of No BS for Screenwriters: Advice from the Executive Perspective, which is now in its 2nd Edition, Danny was ranked in the Top 15 “Cream of the Crop” Script Consultants by Creative Screenwriting Magazine and was named one of Screencraft’s “25 People Screenwriters Should Follow on Twitter.”

Danny has taken over 3000 pitches, written almost 250 articles on screenwriting for numerous websites and publications including ScriptMag, for which he is a columnist, and has been a judge for the PAGE Awards four years running. In this episode, I wanted to see what the perspective is from the other side of the desk.

Enjoy my conversation with Danny Manus.

Alex Ferrari 1:43
I'd like to welcome the show. Danny Manus. Thank you so much for being on the show, brother.

Danny Manus 3:10
Thank you so much for having me. I'm really looking forward to this

Alex Ferrari 3:13
Awesome, man. Awesome. So before we get into it, I want to know how you got into the business?

Danny Manus 3:19
You know, it was kind of a boring story, but I'll make it fun. I I interned for a semester I went to Ithaca College in New York. They had a semester in LA program, which is half of the reason I went there. And so I interned at Columbia Tristar in TV development, and at Fox in feature casting. And I just, I loved it. I loved everything about LA I loved everything about the business. I was studying screenwriting, I came out here to write just after graduation. I you know, I had two big studio internships under my belt, I thought oh, I'll get a job no problem. And I stupidly which I kicked myself for one of the mistakes one of the many mistakes I've made you know, I didn't go into like the agency Trainee program or something like that, which I feel like I probably should have and I I tell people to do if they're moving out here young and hungry. But um you know, I looked for a assistant job and I you know, have the UTA job list when that used to be a thing you know, that you could really use and I got a job as the assistant at Sandstorm films, they had a first look deal with Sony Screen Gems. They had just had number one movie with them with the Forsaken, which was both there and Screen Gems first number one movie so they were very happy with them. And I was their assistant for about a year and I was awful. But you know, it was just like everybody else at that time in In the early 2000s, you interned, you're an assistant, you did your job. And if you were good at your job, you got promoted. And if you weren't good at your job, you floated around as an assistant for a little longer. Thankfully, I was useless as an assistant, but I gave great notes. And so they kept me. I had good ideas, and I gave great notes. And so they promoted me and we found a new assistant to help but it was, you know, as a small production company I had, it was for three heads. One person who was above me and me. And, and then when we brought in the assistant was one more, but we did a lot of movies. We did I think, in the three years I was there, we did seven films for watch, which is a lot. And most of them for Screen Gems. We did the covenant, which was a number one movie did the remake of prom night, which was a number one movie. And when we did a lot of movies that were not number one movies, back then you could make like straight to DVD movies and still make a lot of money. Right. So we did a lot of those too. And yeah, and I just kind of I love development. I really liked that world. I came out to write, like most development executives, and Joe Cardona, J. S. Cardona who was our principal, who's a writer, director. He's done 3040 films took me under his wing along with a couple of other writers that we were managing. That we worked with a lot. And so we kind of called ourselves their managers, we put them on projects, and they got paid. I mean, they were working writers getting paid and getting movies made. So you know, when he kind of took us all under his wing for a while, and it was really nice to have that person, you know, shepherding your, your career and then Sam storm ended. And I went over to Clifford rubber productions, to help had just done Cinderella story, which was a you know, $20 million grossing teen movie. And I love teen movies. And so I started there and was there for another few years. And I still work with Clifford, he's a great guy. And then during the writers strike, that ended we had things in, you know, that I had sold during the writer strike and, and it was still going and still going and still going, it was going at United Artists, which was at the time not to get too far into it. At the time, it was like, right after Tom Cruise did the jumping on the couch thing. Everyone was like, he's never gonna work again. And so he's like, I'm going to get into producing and really give my all into producing and so he loved the project that I had sold to UAE and things were go in and we were meeting with directors and we had a rewriter on and all this great stuff. And then all of a sudden Tropic Thunder came out. And everybody was like, Oh, wait, we still have Tom Cruise. Let's find another project for him. And then like everything got put on the backburner that was not Mission Impossible to turn around and blah, blah, blah. That's and that's Hollywood folk. But the breaking story was honestly just like everyone else's interned was an assistant, worked my way up to their director of development at Sam storm. And then went over to Clifford's as their director of development you know, got some things going and then decided half decided half writer strike, because there was kind of a hiring freeze, kind of, for like a year. I went on a lot of interviews, I did a short stint at eclectic pictures for lovely summer, for long for long summer. And, and while I was doing that, and working, you know, to other jobs, and trying to get my own stuff, you know, Project side already been attached to or that I was finding as a producer, as I was getting that going. I started an apple script and started consulting and, and it took off and so instead of looking for more exec jobs, I was like, You know what, I'm going to be my own boss for a little while, um, see what I can do and see what I can make of it.

Alex Ferrari 9:33
Good for you. So So you basically your your, you made your bones as a development executive, basically. Yeah. So, which is one of the reasons I wanted to have you on the show because I love to hear perspectives of development executive, someone who's been in the trenches, seeing these scripts come in, I'm sure you've heard a couple scripts in your day. And you've heard a couple pitches in your day. So

Danny Manus 9:55
Yes, so the about 360 current count 360 or so?

Alex Ferrari 10:01
So is that a dog ears are just normal counting

Danny Manus 10:04
That is it makes me feel like I'm living in dog ears. But yes, those are actual.

Alex Ferrari 10:10
Alright. So let me ask you, what is the worst pitch you ever took development executive because there has to be one that stands out.

Danny Manus 10:21
There is I mean, the worst worst pitchers are not the ones given by the professional writers who come in for regular pitch meetings. I've had pitches that aren't so great. But the ones that you talk about

Alex Ferrari 10:33
the ones that you would be on a podcast and someone would ask you, what's the worst and the one that you would say? That's the one we're talking about

Danny Manus 10:38
When you might put in your book, and

Alex Ferrari 10:42
what not to do of what not to do? Yes.

Danny Manus 10:47
They come from the pitch fests and the, you know, the out of the box, kind of pitching things and, and events like that. The best one, the best. The best one I used to tell. I was still a Clifford's. I don't remember what event it was, but it was here in Los Angeles. And, and it was about a year or two after Garden State had come out. And, and so I had this guy and he, he sat down, it's like, you know, I have kind of an indie dramedy, kind of like Garden State about this guy who, you know, is high and mighty high and powerful. But he goes back to his hometown, which is being like his beachfront property, which is being taken over by evil developers or something. And you know, he really hasn't connected with his home in a decade, or with his family, and he's taking a stroll down the beach to just kind of, you know, get back into the field of his hometown and a huge wave comes up and washes ashore, and it washes this great big seal up onto the shore that knocks him over and the seal rapes him

Alex Ferrari 12:07
so for everyone, for everyone not seeing this on the video podcast version of this Danny's face is dead straight. It's a complete that can delivery was was brilliant. It's just brilliant delivery. Oh, how he did it. And the re the seal rapes him. It just stood there stone faced it was. Wow,

Danny Manus 12:29
I practice that one. My former life I was Jonah Hill.

Alex Ferrari 12:33
I got it. I can't believe that's a real thing. Seriously.

Danny Manus 12:37
Yeah, that was a good one. I mean, I've had a couple of incest ones, which was

Alex Ferrari 12:43
and these people aren't completely the screenwriters are completely straight.

Danny Manus 12:49
totally serious. It was in Portland at an event I go to every year it's a wonderful event. So nothing you can see event this was just this guy. Now keep in mind my company at the time it Clifford's. We did Cinderella story we did Sydney while we were doing teen coming of age shows, sweet comedies. And this was right after Brokeback Mountain came out the year after. And the guy you know, even he went he wasn't even sitting pitching to me. He stopped me in the hallway because he couldn't get a session. And he was like, I think this is really for you. I couldn't get a session. I couldn't sign up. But I really want to tell you about as I'm sure tell me about it. Because like it's a coming of age love story between a dad and a daughter. And I gave him three outs. I went like a stepfather and a stepdaughter. And he was like, no, no. I was like, like two older people who didn't know until they were in their late 40s and 60s that they were related. They didn't No, no, no. It was like, like, like two people who didn't know that they were related in the team together. It's like no, no, like a father and his 16 year old daughter. Oh, my when you're just straight pitching me an instance. Cinderella story. He was like, I really think the best part was like, I've posted parts of it online. And it's gotten a great reaction

Alex Ferrari 14:16
from we're incest our os.org

Danny Manus 14:19
Yeah. And I was like, you know, I think that might be a Pass.

Alex Ferrari 14:25
Pass. It's a hard pass

Danny Manus 14:27
about it. But for now I'm gonna pass. Thank you, though. No, I'm good without the handshake.

Alex Ferrari 14:36
I love but I love that you gave them outs. And you were like, and actually your stories were more interesting. I'll be like, Okay, those are like more interesting concepts than just straight up incest.

Danny Manus 14:48
Yeah, I've had a few of those. I mean, I've had butthead police, you know, where people come in with gimmicks. I used to talk about you know, don't bring any gimmicks here.

Alex Ferrari 14:59
Oh, like Yeah, like like A stripper will show up or they'll bring drop

Danny Manus 15:02
costumes and props. And I had a guy with literally a foam, but on his head, you know, and and to be fair, at least it tied into the concept. I mean, it wasn't like a random prop for Batman or something was it? It was, it was but it was butthead police. It was it was an animated show. So you give it a little bit of leeway. You know, but you realize, you realize that for five minutes, you're literally pitching to an asshole. I mean, like there's there's one staring at you on his head, as he's pitching and all you can do is

Alex Ferrari 15:46
Oh, my God. Wow. Why haven't

Danny Manus 15:52
I fall asleep in a pitch? Which was amazing. No. Yeah, that that was a really good one that in his defense, it was the condition or is it? No, the condition was it was like 430 It was one of the last sessions it was eight hours of pitching. Everybody was exhausted. And but if if your own pitch puts you to sleep, just think about what it's doing to us. And if I didn't have my friend that day and sitting next to me, I mean, he nodded off for like, four seconds. You know? Like you could tell he was like telling the stories like it's a road trip about you know, two girls and they you know, they got to go save their um in those four seconds, I look over to my friend like,

Alex Ferrari 16:46
Is he is he sleeping? Sleeping? I was never mind. I was actually doing a consult once and I was at at a Starbucks and I had this moment screenwriter in front of me, we were talking. And he literally God bless him. He just had a rough night, because he had kids and everything. And while we were talking, he was just like, just yeah, just like, like completely go out while I'm talking. And, and you're not feeling when you're so exhausted. That you're trying to keep your eyes open. Yeah, but you can't. That's what I was for 30 minutes. I felt so I'm like, Dude, do you? Do you just want to go home? Yeah, if I could, man, I can't sleep I haven't slept on I

Danny Manus 17:28
Don't have kids writers don't have.

Alex Ferrari 17:31
So okay, so that's the worst of the bunch, which are amazing. By the way, some I have not laughed so hard in this in this show ever. So I appreciate that. For people watching the video version of this, you will see me lose my crap. It is hilarious. I can't I can't believe some of the stories. Now what is the best pitch you ever heard? One that you said, wow, this guy just not this girl just knocked it out of the park.

Danny Manus 17:57
You know, I had a couple of them. I had a pitching team that really had their stuff down. I will be honest, I don't remember the story. But I remembered them. And I didn't really like the story. I just liked how they pitch. They felt very sort of themselves. They had it down so they weren't talking over each other. They knew what you know, what beats to press and who was going to say them and in what order. So you know, they felt rehearse. They didn't feel amateurish. They were tight. They were tight. Yeah, it was a tight pitch. It was in five minutes of rambling. Because you don't need five minutes to pitch your story. You need three tops. And so yeah, they just had it down. And I mean, unfortunately, you don't remember the great ones. You really don't. I mean, you remember great pitch meetings and great people that you meet in pitch meetings. But you don't remember every story. That's good. You know, or that's great. You just remember the really

Alex Ferrari 19:06
bad one remember the incest Do you remember the but remember the ones

Danny Manus 19:09
that leave an impression? Yeah. Remember the ones that you call your mom about and be like, guess what happened today?

Alex Ferrari 19:15
Or you call your mom and go I don't know why I'm doing this and why am I in this business? What's going on? I need to reevaluate I'm making poor life choices.

Danny Manus 19:23
Look like last week was was uh, two weeks ago was my 16 year anniversary in this in this town and in this business, and I still call her every other day and say the same God.

Alex Ferrari 19:34
Just like I don't know why I'm here. I don't understand it.

Danny Manus 19:37
You should have made me go to business school. Exactly.

Alex Ferrari 19:41
Why did you support my dreams? How good you know what?

Danny Manus 19:49
A lawyer like all our other Jewish friends doing

Alex Ferrari 19:53
now Can you can you give some tips on how to do a good pitch like what are some of the keys that you need to have to have a pitch?

Danny Manus 20:01
Yeah, absolutely. You know, I've been teaching pitching is how I got into how I made the jump from executive to consultant, really, as I was speaking at a lot of these conferences across the country as a, as an executive, still taking all the pitches at the pitch fest, and I just keep seeing those same mistakes made time after time after time. And so I wanted to teach that class, which was called the no BS guide to pitching, which eventually kind of led to no postscript great and some great. I can't take full credit for it, I can only take half credit for it. My my first web developer, actually came up with it when she asked what do you you know, what do you want it to be a balance, like I wanted to really be my personality. And I teach a class called the no BS guide to pitching and the no BS Guide to Characters. And she was like, How about no bull script. And I went, Oh, trademark trademark trademark. So, but I started teaching that pitch in class, and over time, it has changed 100%. But for me, what I teach in pitching is the five C's and an H, especially when you have your short pitch, and you only have 235 10 minutes to do your pitch. It's all about concentrating on the five C's. The first one being context. where actually the first one is concept, you know, what is your idea? The second one is context, which is to me, you it's the template movies, you know, it's in the vein of this and that it's setting up the tone and the genre. It's setting up the context of why you're the person to write it, you know, what is your connection to the story or character? What is your connection or inspiration? You know, that's going to be somewhat anecdotal, maybe, but something personal, that's going to connect us to you, so that we know why you're the writer that was supposed to write this story. And, you know, and as well as anything about you that we need to know, you know, that's going to make you stand out if you've won prestigious contests, if you've been published or produced before, if you've been optioned before things that are gonna make you stand out against the pack. So the context to your project and the context to you. Next is character who we are going to follow. Why. And I always have my clients and writers say this is why this character why now, if you can't answer those two questions, you probably haven't figured out a strong enough character base to get your plot in moving or to make us invest in that character story. You know, what do they have to achieve? What do they have to overcome? Who's against them? You know, what is their goal, but also what is their deeper, you know, like emotional need and want. And just, and maybe a line of backstory, so we have some context to them, you know, what their baseline is. So we know once that inciting incident happens, like where their arc is going to take them. So the basics, you know, half a dozen basics about your main character. And, you know, I was a judge at Austin Film Festival, I taught their pitch prep class for their competition for a few years, and was judged for their pitch and calm for a few years. And you only get 90 seconds, and it's a tight 90 seconds. But every single pitch, if if writers spend 20 More seconds on character, their pitch would be 50% better. Because that is what's going to hook somebody. So that's character, concept, context, character conflict, what is the external conflict that's going to drive the story, we probably got a little bit of the internal conflicts in the character section. And then the fifth, C is confidence and just going in there, knowing that they want to hear from you, you have something to say, you know, and you are confident you know, your story backwards and forwards. You don't have to read off cue cards for three minutes. You know, like this is not your first time and if it is your first time you are faking it till you make it so we don't know it's your first time.

Just just go in there and own the table own the room so that you know, you're you're not cocky because we don't like cocky, but we do like confident in your story. You know, be collaborative. You know, if someone has a note, or someone makes a suggestion, don't be like No, that's an how it goes, I wrote this, you know, II open, but be confident in yourself and your ability. And the H which I tack on there is hook. Because we really have to know, once we know your concept, what is the hook that's making your concept different and taking it you know from a new angle, new, you know, direction, new thing that we haven't heard before. And if you can nail the five C's and the H in a 235 10 minute pitch, you will at least have the basis to bring somebody into that world and let them know you know what your story is about neither it's going to interest them or it's not.

Alex Ferrari 25:43
Excellent advice, sir. Excellent advice. And I'm assuming you go in much deeper detail on all of those in your lectures and courses and stuff.

Danny Manus 25:50
Yes, I do. Yeah, there's a there's tons of hours on it is one of my site it does go much more in depth as well as logline and forgotten context is where your logline would go as well. Okay, I mentioned that.

Alex Ferrari 26:07
Now, what is the biggest mistake you see first time screenwriters make?

Danny Manus 26:12
Um, you know, get this question a lot. And honestly, the biggest mistake is rushing it rushing the process, submitting before they're ready submitting before their scripts are ready. Not doing their research. And just the deadly combination of impatience, desperation, and ego.

Alex Ferrari 26:39
Horrible mix.

Danny Manus 26:41
If you get those trifecta, you are ft before you ever start, it's it's never going to happen. Because this this business takes four things. It takes luck. It takes timing, it takes

Alex Ferrari 27:05
your soul. It takes your soul. No,

Danny Manus 27:09
it does take your soul. It takes talent. It takes timing, it takes luck. And and it takes there was one other I always say talent, timing, luck. And persistence. Well, that too, and the right idea. And the right idea. And if you know, if the right writer doesn't have the right idea at the right time and have the right luck. It doesn't happen. Even if you have two or three out of those four. It's usually the force that becomes the X Factor. You know, there's so many projects I've worked on, or developed over the years that were just like, two years before it's time, you know, and if we hadn't, if we had just waited another year, everybody wanted that thing, you know, or there were writers who had the greatest idea I've ever heard. And it was the right time, but they weren't the right writer for that project. You know, and it's just when those four thing is, you know, the right idea, the right writer, the right time, and the right luck, all come together. That's when success happens. But too many writers are trying to force it. And their impatience and desperation will not only cost them sometimes 10s of 1000s of dollars, which, you know, as a consultant, I'm super wary of, because, you know, let's face it, it's not a secret. Some people don't like consultants, and there's some really shitty consultants out there who should not be charging for, for working with people. And, and they ruin it for everybody else. And the writers who are so desperate to get their first script out and made are the ones that are going to fall victim to that, and we hate seeing that happen. And so, you know, and executives, they can smell desperation, a mile? Bacon, you know, like, you it's the one thing you know, I know, a writer who's a good writer, prolific writer, hasn't quite broken through yet. But um, you know, he got a reputation as being a little too desperate. And people don't want to work with desperate writers. They want to work with people that that feel like they're already professional writers. They just, you know, don't have the, you know, the job's yet to prove it, but they feel like they are professional writers.

Alex Ferrari 29:54
Desperate?

Danny Manus 29:55
I mean, that really is.

Alex Ferrari 29:56
Yeah, nobody wants to you know, it's like a girl doesn't want to date a guy Like so desperate or vice versa. It's the same in this business. And I remember being on both sides of that equation, me being the desperate one. And then me being the one that seeing that smells the desperation on people, and it's such a turn off, you can have the best idea ever and it's such a turn off.

Danny Manus 30:18
To be fair, to be fair, I think I'm more desperate now.

Alex Ferrari 30:24
I smelled, I smelled it on you, sir.

Danny Manus 30:27
You're just you're just desperate for different things, you know, 15 years in, then then you were when you you know when you're in your 20s. But you just you learn how to keep it under, you know, you don't let the desperation bubble up in a conversation. You just you learn to stamp it down.

Alex Ferrari 30:48
You hide it? Well, sir, you hide it well. Now, another big thing that screenwriters have to deal with, and we kind of touched on this earlier, but notes and how to deal with notes. Because that's such an issue, especially for, you know, amateur writers or new writers. I've seen it I've seen it I've been there I've been I've done it myself early on in my career, where you get a note from a producer or director or an actor, and and you just get completely defensive over your baby is like, No, I am the one you are not How dare you. professionals don't do that. professionals understand that there is much bigger, it's show business.

Danny Manus 31:30
Yes, it I always say, you know, this is not they don't call it an art colony. They call it show business. However, I will say that I think professional writers get even more angry about notes

Alex Ferrari 31:45
depends on how, depending on how big they are, and how much experience you have.

Danny Manus 31:49
Yeah. But the thing is that a professional writer notes, it's not about the note, it's about the note behind the note. And they know how to they know, they know the code, you know, they figured out the code that backs us, to give you the note they're trying to give you without saying you wrote a bad character. You know, there, there's something else they're actually saying. And professional writers have figured out how to decode that, and how to address their note, while still getting across what they want to get across. Or, you know, new writers are so scared of losing that deal that they're scared of asking the question like, What exactly do you mean by that? Or, you know, would you, you know, do you think this might be a good solve? They're just, you know, they just solve everything, you know, they just try to, you know, if it's exes, you know, the character is not that likable. You know, a new writer, will go back to page two, when they're introduced, and say, you know, Bill 35. likable. You address that.

Alex Ferrari 33:03
That's great. That's great.

Danny Manus 33:05
But but, you know, a writer, you know, that's been doing this a while, is going to go back and look at okay, well, why is that character coming off as likable is, you know, is the goal that they have, you know, not relatable? Is the, you know, are the stakes not high enough for us to be engaged? You know, is the dialogue not quippy enough to show off their personality and make us care? Like, what is the reason for that disconnect? You know, there's a, there's a note behind that note that you have to find. You know, and, and that's the real difference. And that just comes with experience and, and time and the notes process. It's part of why I think new writers should get professional notes before they start submitting to producers, because it lets you in on that process, and gives you someone to discuss those notes with so that you understand the note and can address the note and get the options for the note before you're thrown into the lion's den. And you're like, he doesn't like my characters. What what do I do? Do I make a new character? You know, and you freak out over a note that is probably easy to address, if you know how to address it. So but you have to be collaborative, you have to be open to notes, even if it's the dumbest effing note you've ever heard in your life, and you will get that note? Your response in the room is yeah, you know what? That's interesting. Let me think about that. And then you immediately do not think about it because it is the dumbest note you've ever gotten. But you don't say that you play the game a little bit and stay vague. And you know, and that's how you win. But

Alex Ferrari 34:56
it's but it's politics. It's a game and that's what that's what screenwriters Even filmmakers, they don't understand when you're working in the Hollywood system, there is so much subtext in meetings, there's so much subtext and conversations, there's so many politics going on behind the scenes, and the higher you get up on that ladder. The harder is like I can't even imagine what was like for someone like Zack Schneider, dealing with a franchise like Justice League and Superman, and Batman how what you had to deal with. At that level? Well, you've got a bunch of scared executives, who all think they're gonna lose their jobs, because this whole thing is coming crashing down. And they got to bring in Joss Wheaton to do something for it.

Danny Manus 35:38
And by the way, every executive thinks they're about to lose their job at all times. At all times, and half of them will, you know, but on the flip side of that, I will say, and I always stand up for execs, because whenever I'm on a panel with writers or you know, they're always hating on executives, you know, who are these people who just want to slap their names on my creation and feel like they're part of the writing process? You know, I call I call bullshit on that. And I do, because the executive who's working with you, on your rewrites, who you've pitched this to who is pitching your idea to their boss, they're your biggest cheerleader in that room, they are putting their name and reputation on the line for you and your idea. So if they're making a suggestion, it's not 95% of the time. Yeah, there's 5% of douchebags who just want to take credit for stuff, but 95% of the time, it's because they know what their company or their boss is going to respond to, or not respond to in a pitch or in a script. And they want to help you make that good impression. Because your good impression is their good impression. And your success is their success. And so they have no reason to give you crappy notes on purpose. Unless you're a horrible person, and they're trying to get rid of you.

Alex Ferrari 37:06
Which there is that there is that there is that there's a tiny

Danny Manus 37:09
bit of that, but But you know, they are your cheerleader in the room, they are not there to destroy you or your project or turn it into something else they are by and large, very creative people. And I will point out a sad but not sad but interesting fact that there are more executives or former executives that have sold their scripts in the last five years than contest winners. Interest so more execs, like me, we came out to write we have a background in screenwriting we do, right? You know, and, and we're not there to screw people over, we're there to get stuff done and be part of the creative process and kind of guide you through that company's creative processor or development process. But you know, a lot of writers and the higher up they are, the more they feel this way. They feel that the you know, the too many executor their enemy and they're they're really truly not almost all of the time.

Alex Ferrari 38:17
That's, that's very true. Do you also find it and I think it's something extremely important for screenwriters, especially young screenwriters coming into the business to understand that, in Hollywood, Hollywood is run by fear and avoidance. I mean, it's simply, you and I both know that from being here, but the whole the whole

Danny Manus 38:37
Im scared shitless right now.

Alex Ferrari 38:40
I live in constant state of fear all of my life. No, but But seriously, though, like this, there, that's why there's so many noes, because there's so much fear of like, I'm going to lose my job, I can't put my you know, balls out there. I can't kind of take the risk. And that's why there's that's why the films that come out of the Hollywood system are what they are. And occasionally you'll get some really interesting stuff. But that's not their business, their business is to put out product that sells to the masses. And that's the way the game is played the days of the days of the experimental studio movie. They're there, but they're rare. They're rare. It's a few and far between. Would you agree?

Danny Manus 39:19
Yes. Yeah, absolutely. It's, it's a different business than it was even five years ago, you know, 10 years ago, 15 years ago. It's a completely different business. The stakes are higher, the budgets are higher. The audiences are pickier you know, they have to make such different decisions than they used to. You know, when there was a DVD market. You didn't have to get it completely right. Because you were still gonna make another 60 million, you know, on DVDs. And you know, we made a lot of programmers at my first job at Sandstorm and they made a lot of money. You know, we did the sniper Movies.

Alex Ferrari 40:00
There are those that that franchises made so much money.

Danny Manus 40:06
So much money we did, we did sniper two, three and four, you know, and we just kept going, it's kept going, they kept going, we did, we did not there, they kept going. But, you know, we did two, three and for we did them for about five, five and a half million dollars. Plus with the rebate that we got for shooting and you know, Thailand or Budapest, you know, it's like four and a half million dollars. And they it's gross, like $50 million, you know, on DVD and, you know, package sets and stuff like that. And so those days are gone. And the days of of developing, you know, it used to be when I started in development, it was like the 50% rule, if you could get a good idea 50% There, we'll take it the other 50% narrow, it's like you needed to be 90% done with a package before we're even going to read it. And think about making it, you know, and you know, somebody at Netflix already has to want it. You know, it's with it with LOI. It is a completely different business now than it was 10 years ago. The upside is there's more ways to break it in more places to in more platforms to get your stuff made and a wider array of stuff being made. Outside of the studio system, the downside is that the studio system all want exactly the same movie by exactly the same person for exactly the same budget. And, and it is hard to crack into that system much more so than it even was. And I think because of Hollywood's attempted rebranding itself and and diversifying itself and finding new voices and new talent and new things. execs are even more careful 100 times more careful than they were three years ago, you know, they are looking for very specific things now. Whereas before, it was like look, just have a great idea and have a great script. And now it's it's not just that, you know, and so writers have to do their due diligence, and not follow the trends because it never pays to follow the trends. But you have to know what the trends are so that you can try to get ahead of them. You know, I said years ago, that very soon there's going to be a major rom com a major LGBT rom com that, you know, that hits, and that's going to be a new big thing. You know, and then love Simon came out and that I mean, there's a bunch of things, you know, in development right now that that fits that bill, especially for Netflix. So it's trying to find that next thing while knowing what, what people want to read.

Alex Ferrari 43:07
I actually you know, I know a lot of screenwriters, professional screenwriters, and I've read some of their scripts, some of their specs, and I and I sometimes I'll get done reading it, I'm like, why is it dismayed? Yeah, like, this is amazing. Like, what, like, I see Meryl Streep in this. I see. You know, I like I mean, it's just so good. Because I've read bad scripts, I write bad. I've written bad scripts. So I've read but I've also read bad scripts as well. And when you read something of quality is just obviously, they know the craft, they know the thing. They're, you know, they have credits of movies that you and I would if I said out loud, you would go Oh, that guy. And they even have a star attached. And it's still no,

Danny Manus 43:52
You know, I read just as much great stuff from writers who aren't getting produced as I read crappy stuff from writers who are getting produced. And you know, that just happens it just happens it's a numbers game. It's a referrals game. It's a budget game. There's a million reasons why good scripts don't get made and some bad projects you know, get sold or or get made. It's almost it's not usually the writers fault every once in a while but that's that's just how it is. I've had plenty of projects over the years that I was like, This is my no brainer. If this doesn't get made, I will eat my shoe. And you know, and you know, shoo,

Alex Ferrari 44:38
Shoo, a one steak sauce on it, you know, little SriRacha

Danny Manus 44:44
Yeah, it goes down easy. And then there's other stuff is like this is the worst piece of crap I've ever read. How is this getting? You know, how is this going in to every major studio with major producers attached? It's not good. That's just something you have to accept. And you can only do so much and write the best script for you for your voice that's going to help you get ahead and stop worrying about, you know, can this sell? And just, you know, worry about can this get me to that next place in my career that I'm looking to go to? You know, can this Phil you know, can this achieve for me my next goal instead of like, Can this win me the Oscar? Know what your first script it's not winning you the Oscar, you know just like trying to get read by you know, anyone three will first Yeah. And then worry about your Oscar like 10 years from now.

Alex Ferrari 45:43
Ridiculous. We'll be right back after a word from our sponsor. And now back to the show. Me mean people's egos people's egos gets I mean, this, this town is so full of ego is dive and funny. And we've, I mean, I've dealt with it I've had, I still have one, but I try to keep it in check. And I keep it relative. But there's some people who just I've literally had filmmakers in my post sweet. Tell me straight faced. I'll see you at the Oscars next year. Like straight faced, like not the sun at Sundance. Nothing I back up, not ask her. Like, that's where this is going. And I'm like, Wow.

Danny Manus 46:29
You know, I will say the tagline for my company is hate me today. Love me. In your acceptance speech? I saw that. That's correct. So you know, it could happen. I'm waiting. I'm gonna wait.

Alex Ferrari 46:39
Could we also win the lottery? Sure. Sure, it can happen. It can rob them. Now I want to talk about something that writers filmmakers as well. They all think that this is the magic thing that you need an agent. The agent is your face. Just kind of your eyes rolled back for people not seeing this. His eyes rolled back. I think he lost consciousness for a second as I said that. But the you already had a little mini stroke. Because Because agents and managers, all I need is I need I need Ari from entourage. I don't like I need Ari from entourage. There is an

Danny Manus 47:22
Ari has been fired in the me to movement. So you're screwed. Actually.

Alex Ferrari 47:27
I know both both the real RA and the x or Jerry pivots. But you we need, we need a Baracuda we need a shark like that to be our agent and that they're going to go out there and they're going to hustle and get my scripts read. Give me the millions I deserved. Please, let's just talk about that. Let's let that out in the air. Please tell me your perspective.

Danny Manus 47:47
It is my least it's the least favorite question I get from writers. Which, because it's the number one question I get from writers is how do I get an agent? And for 90% of those writers, the answer is you don't you know, the agent will get you if you need an agent. But most writers don't. You know, unless you have three, at least three viable sellable pinchable commercial projects, and agents not going to pick you up yet go for a manager. If you really feel you need someone, but for those writers who only have one idea, or you know, they just have that they don't want to be screenwriters, as a professional as a long term career, they just have one great idea. One script they want to write, you know, one piece of legacy they want to leave because I think this is a great story. Don't waste your time with managers and agents and stuff like that they have no use for you. Right, you know, just try to make your script as great as possible. And then try to find a producer who will read it. And you have a very singular focus. And that's almost easier, a lot easier than a writer who wants to do this as a long term career. But if you want to do it as a long term career, there are plenty of ways to find representation. But know when you're ready. And most writers, again, are submitting far too soon. If you don't have, you know, a dozen ideas that you're developing, if you don't have at least two if not 3/5. Finish scripts, if you don't have, you know, if you've never pitched before, if you've never networked before, if you know if you've never done any of the homework and the research before, you're not ready for a manager yet. Keep working on your craft managers aren't going anywhere. You know, and it's not like if you don't get them in 2019 You'll never get one then they're always gonna be there. You have to wait until you're ready because you really do Want to get one shot most of the time. But between contests and events, and pitching and social media, and consultants like myself who have good contacts with those reps, and, you know, just friends and referrals, or whatever, there's a million ways to find a manager, and they can be super helpful in your career. But know when the right time is, and as far as agents go, I don't want to bad mouth agents,

Alex Ferrari 50:36
bad mouth agents, it's

Danny Manus 50:37
okay. But you have to know what you're offering them. Right? You know, they don't. I'm like a manager who's kind of there to guide your career, and they're in it for the long haul. And they're there to help you develop an agent is there to close that deal, and get you the best terms possible. And a great agent is there to make a great writer into a superstar. That's what great agents do. If you're barely on your first project, or you're on your second script, and you're just trying to get read, you are like two to five years away from needing an agent, you know, and if you do need an agent, your manager will help you get that agent, because they have those relationships. I always say look for a manager before you look for an agent, you know, unless you have something really specific. Or you have something in development with, like a client of that agent, you know, if you got to an actor, which by the way is way better than going to an agent? No, if you if you're looking for an actor, or you think you know, the actor that's right for your project, don't go to their agent unless you have an offer. Because the first words out of their mouth is hey, that's great. What is the offer. And so if you don't have financing, don't bother with the agent yet go to their production company, where they have assistants and executives who are in charge of finding and reading scripts for their talents to produce. And there is no no better silver bullet in this industry than having a great actor attached to produce your project opens every door. So if you're thinking that, you know, Shirley's theorem might be right for your project, to go to her agent, unless you have a $14 million offer to make her go to her Delilah, whatever it is, you know, films, you know, Banner, call and get in the system on the phone and tell them that you think this would be great for her to produce. And get in that way. And then if she likes it, and once the role great if she doesn't, you know, she'll get another actress of great caliber to read it. That's way better than ever calling an agent's. But that's something on the packaging side, if you're trying to get an agent yourself, go for a manager first, have a portfolio of work that is commercial and sellable and ready to go and know exactly who you are as a writer and who you want to be, which is something I work on with my clients and my mentees constantly. Because today, unlike 10 years ago, where you had to decide like, were you a TV writer, are you a film writer, and today everybody wants both, like you have to be both or want to do both. But you also have to know your voice. And you also have, what kind of writer you are and how you're going to be sold for the next two or three years. And you know, everyone's like, I don't want to be pigeonholed. I don't want to get into a box.

Alex Ferrari 53:42
Lucky to get into a box.

Danny Manus 53:44
Yeah, friggin pray for that box, jump into that box with both feet, like like my cat does. And just love that box. Because that box is making you money. That box is getting you scripts, that box is giving you a career that you're going to be able to jump out of that box and make an even bigger career two years from now. So I get real nice and cozy in that box for two years and stop effing complaining that you're being put into a box in the studio system. That's what you're being put into.

Alex Ferrari 54:19
It's insane when I hear that like I don't want to be boxed in like you you would be so blessed and lucky. If you could be boxed in I know what I know I used to my one of my good friends was West Cravens assistant years ago. And he would tell me stories of how upset Wes was about man. I'm stuck in this horror box. I can't do anything. And do you remember that there was a movie called Music of the heart? Yeah, with Meryl Streep. GLORIA And Gloria Estefan. That was a West Craven directed film. Absolutely. And you know why he got that? Because they wanted scream too. That's the only reason he got an expense. He wanted scream twos, like you want scream to give me it was called 500 violins originally and then then a music of the heart. And and I was like, but look at that the West Craven had one of the greatest horror, directing careers in the history of cinema. Honestly, he's his name is up there. But he was unhappy about being in the

Danny Manus 55:25
box. Look, I get it. I mean, you don't want to be in that box forever. Yeah, you know.

Alex Ferrari 55:31
So don't be too good, is what you're saying. Don't be too good in that box. Like if you're really good that you're stuck there. But just be good enough to get in a box. And then you could top out.

Danny Manus 55:40
Right? But that's the conversation to have with your rep saying, Look, I love doing horror. And that first script that got you a rap and got you 40 meetings around town was a horror script. So that's the the next two projects you're going to do our horror projects. But if you tell your rep upfront, like hey, I love doing the genre stuff. But I also want to do comedy. And I also want to do an action movie, then their job is to find that project, you know, to develop with you or for you to develop that is going to make that transition for you so that you're going from horror, to horror comedy, to comedy, you know, a horror, horror action to action comedy, to whatever, and so that they have a plan for your career. And I always tell you know, when when writers are trying to find their voice, find their box, but not get too stuck. I always tell my writers to look at the sub genres that you're writing to try and find a through line. That is your voice because it's not usually in that major genre, that first genre. But if you come to me and you say, Look, I have an action comedy, a horror comedy and a romantic comedy. I was like, Okay, well, you've got a through line there, that tells me what your voice is. You're just bringing that voice to different genres. But now we know what your voice, you know, what you want to do with that connective tissue is so that we can sell you as a type of writer, even though you're doing different genres, we know what your voice is bringing to that genre. And that's how you break out of that box is by using those sub genres and secondary genres, to bring out who you are, as a writer instead of just, you know, the genre of the premise you happen to come up with.

Alex Ferrari 57:34
That's awesome. Advice, actually, is really great, great advice. And I'm gonna ask a few questions. I ask all of my guests. What advice would you give a screenwriter trying to break into the business today?

Danny Manus 57:47
There's the funny answer,

Alex Ferrari 57:48
Run. Run,

Danny Manus 57:49
Just run.

Alex Ferrari 57:52
We both go to the same place.

Danny Manus 57:54
Run Forest. The, you know, the the real answer, there's two real answers I'll give. And one is a mistake that I made for many years in my career was, I thought I was going to be an Emmy winning writer. And so for the first few years, and before I was even in the business, I didn't pay attention to the other stuff. I didn't think I had to know about financing, or distribution, or, you know, or, or casting it. Well, I loved casting, but, you know, there were other things, the business side of it, that I didn't think I needed to know, because I was just going to be writing talents, you know, and that's, and that's it, I didn't know about the development process. Until you know, I was interning and started doing coverage. And you know, and then as an assistant, you know, doing scripts I didn't know about networking, like I just didn't know other stuff. Because I was so focused on my little corner of the world. And if you are a writer today, you have to multi hyphenate yourself. If you're a filmmaker today, you have to multi hyphenate yourself if you're an actor today you have to multi hyphenate yourself. So you need to do you need to treat it like a business and do the work and do the reading and be knowledgeable on way more than just your little corner of the office. That's that's one thing is have a bigger scope in terms of the information you're taking in so you really understand the business you're getting into from all sides. The second thing is right while you can because it's not going to get easier as you get older. I wish when I you know looking back when I was 24 and I had time oh god I ever those days, but I did. But I didn't write you know, because there was probably some party I was invited to you You know, and you're like, Ah, I had so much energy at 24 What the hell did I waste that for? If you are, if you are young enough, try to break in from the inside, come to Los Angeles, get a job in the industry, break in from the inside, it will cut yours out of your journey. If you can't do that. Then at least get out of your box, wherever that box is. If you are, you know, in the middle of Oklahoma and you are writing alone, find a group find a conference find people go online social media, use it to your advantage. You know, know when this business is a marathon, and when it's a sprint, no one to ask for help. Find a find a consultant or a mentor or a person that can help you. You know, there are no shortcuts. There's no shortcuts. And I wish I learned that. Earlier, I wish I learned that nobody owes you Jack. S. And it took me a little while to to learn that. I mean, look, I'm from Long Island. I mean, I've been working since I'm 14 I worked my ass off and in college, and since I'm 15 1415 years old, but um, you know, now they now they call it white privilege back then. And we were just assholes. Like, somebody owes you a little something just for getting through college just for doing the thing that you're supposed to be doing. You're like, where's my agent? And my million dollar career? Where's my Emmy? 30? Like I saw 30 year old Emmy winners, where's my Emmy? nobody owes you anything. And to keep working your ass off no matter how hard you work on that first script. Keep working on the second and the third?

Alex Ferrari 1:02:06
Absolutely. Now, you know Daniella, can you tell me what book had the biggest impact in your life or career?

Danny Manus 1:02:14
Like what screenwriting book or what

Alex Ferrari 1:02:16
Any book book book?

Danny Manus 1:02:18
Yeah, that's a good one. I'm running book works as well. I mean, I don't know that I loved their script. Okay, this is the probably the opposite version of what the answer you're looking for is, but there were screenwriting books that I read as an executive. And starting out that I disagreed with, so vehemently that I had to write my own and start teaching classes because I was like, if people are reading this shit, they're going to have the wrong impression of what executives really want. And so I need to write my own book, you know, and do my own thing to, you know, to tell them how it really is, you know, and tell them other, the other side of it, and so, I won't, I won't mean what, what books but their books on pitching and 62nd pitching and things like that, that you might be able to figure out that I just really disagreed with, you know, at the time 1010 plus years ago that inspired me to write my own articles on my own books and then do the consulting and, you know, bring something else that wasn't out there to writers in terms of like great literature come 1984 was always a huge, great favorite of mine. It's the one I remember in ninth or 10th Grade Reading and picturing as a movie and me saying in my head I really want to make the movie version of this one day. And so I you know, that was that was one that always stuck with me and then now we're living it

Alex Ferrari 1:04:08
We laugh because we're dying inside.

Danny Manus 1:04:11
Laugh because it makes us sad

Alex Ferrari 1:04:15
Now what is the what is the lesson that took you the longest to learn whether in the film business or in life?

Danny Manus 1:04:21
I think like I said, nobody owes you anything. And you're gonna make mistakes. I'm working on a new book and book proposal now about those mistakes. Who knows if it'll ever get done but

Alex Ferrari 1:04:41
Smoking like a true writer?

Danny Manus 1:04:44
Yeah. You know, a, you know, I hate to say it, but like, passion isn't enough. But if you don't have it, you'll never make it right. Um, you know, that's good. Like, if you don't absolutely love this industry and what it does and what you know, and what you can get to do in it, they get out because it's awful otherwise, like it is. It has its moments, don't get me wrong, it is. It's fun and stuff, but it's hard. I mean, if I knew then what I knew now or stuff, you know what I make different, I'd make a lot of different decisions. But if you don't absolutely love it, if you don't feel like you were trained for nothing else, I have no other viable workplace skills, I can't do math, I not created history. But there's very little else I can do,

Alex Ferrari 1:05:44
You've doubled down, maybe you've doubled down, you've doubled down, like you're in

Danny Manus 1:05:49
it until, until it's over, you know, but but that like, passion is great, but it's not enough. But if you don't have the passion to it, and you don't love it, get out because it will eat you alive and make you and make you a worse person. Instead of make you a better person.

Alex Ferrari 1:06:11
I always whenever I speak, I always say this to people in the room, like everybody here knows an angry filmmaker or a better filmmaker. Everybody here knows an angry screenwriter, a bitter screenwriter. And if you don't know one, you are the angry, bitter screenwriter, you are the angry, bitter filmmaker,

Danny Manus 1:06:28
you know, and we all go but if you haven't been bitter for a day, you know, you probably haven't been in this business long enough. Hey, man, no, no, no, no. I mean, look, I get dinged, I used to get things all the time for being cynical, and, you know, a little bit more of a pessimist and I try to balance it out. But you know, you are what you are, but you gotta you gotta look on, you gotta try to look on the bright side of things. And the hard part about Hollywood is that the carrot is always right. Yes, you know, and some times it's right here. And sometimes it's right here. And you're just constantly following that carrot. Because every once in a while, it just gets so close. And yeah. Ah, you know, and that just drives you crazy. But, but you keep going because as long as there's a carrot in front of you. You just got to keep following it. But that is the dangerous part of this business is you always feel like there's a carrot there.

Alex Ferrari 1:07:28
Isn't that carrot. So? Well, anyway,

Danny Manus 1:07:32
three of your favorite someone to help you help you reach that carrot. Oh, and then you can't do it alone. Right? That networking and friends in this business is important. And I made a horrible mistake. And I talked about this pretty openly in my classes. Like, you know, when I was starting out, I separated I had a lot of friends from school that came out here we were all you know, TV film students. But they were my friends. And then he were my business people. You know, here were my business acquaintances, or my colleagues, or the word that I like to use a friend and says, That's a great word. Yeah, that's what my coining friends is. But I never it was quite a few years until I really started to realize that you have to make those a friend and says and colleagues, friends, yes. Because you don't, you're always going to be on the outside a little bit. And we all feel like we're still on the I feel like that every single day my wife and and most people do. I know people who are very much on the inside who still feel like they're on the outside. But make friends and treat people like they could be friends and not just colleagues that can get you something or, or someone you can do something for, or some sort of favors this. Because even though Hollywood does work on a favorite system a lot of the time it doesn't feel like a favor when it's with your friends. And so, you know, networking is great and everybody talks about networking. But and I was okay at networking when I was younger, I hate it now, but I was okay at it when I was younger, but what I wasn't good at was turning those networking moments into friendships. Fair enough. That's great. And I try to do that especially as they're coming up because the people you come up with or who you're going to be in this business with for 2030 years.

Alex Ferrari 1:09:35
Now three of your favorite films of all time.

Danny Manus 1:09:39
I knew that you ask people this and I I tried to I came up with so many things of what you could ask me writer influences that I love and like, you know, underrated scripts and topics. I've been trying to figure it out. And of course they do change you know, every year Favorite Movies. The ones I always tend to go back to are a few good men, great American Beauty. And, and a comedy that I think is so underrated but every time I say it's I wouldn't say it's my favorite movie of all time, but the original Death at a funeral. Oh, it's such written by Dean Craig it's a British one, not the Chris Rock one. The the original one with Alan Tudyk. And, and, and a wonderful cast of characters is such an insanely hilarious underrated comedy. That when I read it as a script, I had to call the agents and just be like, Can I meet with him? This is the funniest thing I've ever read. I don't I don't think I ever actually did get that meeting. But, but I love the movie. My cousin Vinnie is up there. Love cousin Vinnie. In terms of comedy, you know, I can watch heat you know all day they The Nice Guys and sort of like newer movies that I think should be classics. Shane Black's The Nice Guys is right up there

Alex Ferrari 1:11:13
All good titles. They're all good titles, not where can put all the copper. Now where can people find you? And can you list off the books you've written and what you offer and all that kind of stuff and where they can find you?

Danny Manus 1:11:25
Yeah, people can find me on my website, which is nobullscript.net if you .com It'll take you there too. But no,

Alex Ferrari 1:11:35
I was gonna say is there another noble script that we're not aware of

Danny Manus 1:11:39
Funny enough, it was taken, you know, not 10 years ago, this this year 2019. This may as my 10 year anniversary, congrats, running this company. I don't know how that happened. But it happened. When I started the company, my hair was here. And so at the time when I got it somebody another consultant friends of mine, who I didn't know at the time, oh, noble script.com. And there was nothing there, but they owned it. Now I own it. But uh, yeah, noble script dotnet. You can find me on Twitter at Danny Maness. I put tons of screenwriting stuff and other comedy news ranting, you know things.

Alex Ferrari 1:12:24
And then you get a new offer a mentorship and you also offer consulting?

Danny Manus 1:12:29
Yes, absolutely. On noble script, you can find all my consulting services and packages from I mean, I've really worked soup to nuts from concept and brainstorming, through all the different drafts to polishing and rewriting query letters, pitch help. It really is pre managing, I like to call it pre managing, because I help my writers figure out what they should write, help them develop it and write it. And if it's great, and it's ready, and it's a recommend I try to get it out there, you know, to my context, so I think we'll respond. And a year ago, I started this mentor service, I only take 15 writers at a time, or somewhere around there. And it's a five month mentor service, it's much more in depth, we do calls every two weeks. So you're getting lots of notes calls, we're going through your ideas, we're developing them, and instead of just you know, paying for one set of notes, and then you know, maybe come back for a second set and which is great. This allows us to go through the process of however many drafts it takes to get it really polished upset. So by the end of the, you know, five months, you've got at least one if not two scripts that are really ready to go. And it includes career, you know, coaching and pitch coaching and query letters. It's very all inclusive. I'm about to start my third cycle of that. Now for the spring I still have slots, so I have a handful of slots open and I'm always always looking for more because I actually really enjoy being able to mentor writers it's not for first time writers I should say that this is not for first time writers writing their first script. This is for writers who have written a couple things and really want to take their you know their career and their scripts and their next projects to the next level. But you can reach out it's on my website or through Twitter you can email me always at Daniel at Noble script dotnet you can email me and and I'm happy to help and my book, no BS for screenwriters advice from the executive perspective. It used to be it's still on the writer store website but now that the writer store doesn't exist anymore.

Alex Ferrari 1:14:44
Is it gone gone?

Danny Manus 1:14:46
It's gone it's gone gone.

Alex Ferrari 1:14:48
Like I know it's gone in Burbank, but like is it's gone on the website too?

Danny Manus 1:14:52
No the websites still there. Okay. Still there. They do still sell some webinars and books and things that you can still get my book on. on there. You can also email me for an E version, they have a hardcopy version. I do have an E version that that you can always get from me. And yeah, and I'm always looking for new groups and conferences out there. So if you're listening and I know there are a ton of great people listening to this, you know, this pod cast if you've got a conference or a film festival or a panel and you want someone to you know, bring the fun

Alex Ferrari 1:15:32
Bring the spice,

Danny Manus 1:15:34
Bring the spice

Alex Ferrari 1:15:42
Remember the whole desperation thing we were talking about? It's starting to come off.

Danny Manus 1:15:45
Can you smell that?

Alex Ferrari 1:15:47
It's a good quaff could smell it to the air. Dan, it's been a pleasure talking to you, man. Thank you for dropping some great knowledge bombs on the tribe today, man.

Danny Manus 1:15:58
Thank you so much for having me. This is great.

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IFH 662: The Coffee Break Screenwriter with Pilar Alessandra

I’ve been trying to get today’s guest on the show for months. Pilar Alessandra is an author, podcaster, and script consultant. She’s the director of the popular writing program On The Page, author of The Coffee Break Screenwriter: Writing Your Script Ten Minutes at a Time, and host of the On the Page Podcast.

Pilar started her career as a Senior Story Analyst at DreamWorks SKG. In 2001, she opened the Los Angeles-based On the Page Writers’ Studio, dedicated to teaching and consulting with screenwriters and TV writers at all levels.

An in-demand speaker, she’s taught seminars at DreamWorks, Disney Animation, ABC, CBS, and the AFM and has traveled the world teaching in the UK, China, Poland, Vietnam, Colombia, Portugal, and South Africa.

Pilar’s greatest accomplishment is the success of her students, many of whom have won top competitions such as the Nicholl Fellowship, are working on TV shows such as “The 100,” “Silicon Valley” and “Grey’s Anatomy,” and have sold feature films to major studios. 

Enjoy my conversation with Pilar Alessandra.

Alex Ferrari 0:33
I like to welcome to the show Pilar Alessandra. Thank you so much for being on the show.

Pilar Alessandra 4:42
Thank you so much for having me.

Alex Ferrari 4:43
We have been going back and forth for months because you are a busy lady and I'm a busy guy. So it's amazing that we've been able to do this.

Pilar Alessandra 4:51
I know I know. Thank you for your patience.

Alex Ferrari 4:53
Oh no thank you for being on the show. I really appreciate it. I like I was saying before we started recording we I reached out to you back When I was a young screenwriter, looking for some advice in 2010, on my first I think was my first screenplay. And we went back and forth a little bit, but it never ended. Nothing materialized about it. But I've known about you for a long, long time. And you do some really great work out there for screenwriters. So thank you for all the work that you do.

Pilar Alessandra 5:17
Thank you. It's great work.

Alex Ferrari 5:20
And you are one of the original podcasts out there.

Pilar Alessandra 5:25
I sound so old I was making, I didn't

Alex Ferrari 5:27
want to, I didn't want to say oh, gee, but since you throw it out there, you know, you're one of the Oh, geez. of the podcasting screenwriting world up there with john August. And because you've been, what, 10 years, you were doing your on the page, a podcast.

Pilar Alessandra 5:42
You know, I didn't even realize I mean, at the time, I was too lazy to blog. And so I was like, I'll do this. And yeah, I guess I there just weren't that many screenwriting podcasts at the time. And, and so it caught on. And when I realized that people were actually listening, I was like, Oh, I have a responsibility here. I better start making it good. I better start making it about something. And and and you know, since then, yeah, I take the responsibility pretty seriously. Even the show, the show can be bumpy and silly. But the whole point of it every week is that somebody should leave with a nugget of information about the craft and business of screenwriting. So

Alex Ferrari 6:27
I know the feeling when I first started out, too, I just like I you know, and then when people started listening, you start taking this seriously, oh, crap, oh, crap. Someone's listening to this, we got to

Pilar Alessandra 6:34
know what's happening. Yeah, we

Alex Ferrari 6:36
gotta we gotta bring our a game. So let's, let's start at the very beginning, how did you get into this business? Um,

Pilar Alessandra 6:43
I was, you know, I was in my 20s. And I sort of accidentally fell into a script reading job, because I liked writing analytical papers in college about books. And somebody remember that they're like, wow, and you're lit and lit classes, you wrote these really great papers, that's kind of what we need, we need this book report called a coverage at our studio are a production company, would you do it like once a week. And then when I found out, I could actually make money at it, because I had no idea. I had samples. And I was able to get a job through amblin entertainment that way, as a script reader, and learn on the job as a reader, and then ended up sort of teaching people how to be a script reader as well. They were getting jobs. And then I found I really loved teaching. And I wanted to find tools that that actually could fix certain things that I was seeing sort of common mistakes, if you will, and scripts and hated just saying pass or consider. And I thought what can I develop some tools would they work? And they did work? And and so that's how the classes were born.

Alex Ferrari 7:57
And you also worked at DreamWorks for a little bit.

Pilar Alessandra 8:00
Right. So when amblin became DreamWorks, so to speak, was kind of there for a while. Yes. Yes,

Alex Ferrari 8:08
that was a hodgepodge of stuff, right? I'd

Pilar Alessandra 8:10
been at amblin for a while. And so I became sort of a senior story analyst position, so that I was also doing notes on existing projects. I also worked for a number of other companies as well. Always analyzing material doing notes on material. But I've found working directly with writers is more satisfying, because I can say, and here's a possibility of fixing it, rather than always saying, you know, pass or consider. That's no fun.

Alex Ferrari 8:41
And when you were working at DreamWorks, you were working at a time that was pretty cool. It was early 2000. So they were at the height of their powers, if I'm not mistaken. Right?

Pilar Alessandra 8:49
It was actually again, because let's just let's just go with aging me with every question.

Alex Ferrari 9:00
I'm trying to help. I'm trying Yeah.

Pilar Alessandra 9:02
Thanks, man. I appreciate it.

You know, like sort of the the, it was the age of the rock star writer,

Alex Ferrari 9:09
where Shane Black Joe Astor house, those guys.

Pilar Alessandra 9:12
Yeah. And the idea that you would get a script at even as late as 9pm have to make sure that coverage was in by 7am. because there'd be a bidding war at 8am. I mean, if people were throwing so much money in to get the next big shiny thing, which also is why they burned out a little bit, you know, and started sort of holding back and saying, okay, we're not taking any more specs. And when the writer strike happened when they had sort of an excuse to stop taking original material for quite a while. But yes, at the time, lots of scripts, lots of excitement and lots of learning for me.

Alex Ferrari 9:55
It must have been a wonderful time. I always tell people about that time, which I wasn't around, but I did study That I mean, it wasn't round. Of course you

Pilar Alessandra 10:01
weren't for him, right?

Alex Ferrari 10:02
No, yeah. I'm 22. I'm 22. Yes, I'm just worn really hard. But no, but I wasn't in the business at that time I was in college and those type of areas, but you would read these stories of like every week, Joe Lester house to $3 million, Shane Black and all these Rockstar screenwriters. And I feel sometimes when I seek to speak, I speak to screenwriters, they think that that's still going on. And to a certain extent, there are million dollar buys still. And they're still, there are some spec stuff that happens every once in a while. But it's nothing like it was like every week, every day, there was some new stuff coming out. And these guys were making just, I mean, extra house, I think what it is, I think Esther has like 20 $25 million. And most of them were never produced, that was the thing,

Pilar Alessandra 10:45
right, we could actually make, you know, sort of a sweet living and never have been produced, you know, there were a lot of people who got development deals and got, you know, their scripts bought, and, but also, you know, along those lines, they would take things on pitch a lot. And then they'd have to hire another writer, because the the draft that they got was only me. So half of my job at that time was reading writing samples to rewrite other things that they had bought on pitch or too quickly. So now there are doubling what they have to pay even in the development process. But again, for me to sort of distinguish between like, Okay, what is a project that really, really works, you know, in terms of idea, and another project that works in terms of execution, so you can have a write a great writing sample as well. And that all helps in the work that I do now.

Alex Ferrari 11:42
So what is the biggest mistake? Do you see in first time screenplays?

Pilar Alessandra 11:45
Oh, I don't think there is one biggest. It used to be overriding, you know, I could I could have sort of an easy answer to that question. But now, you know, gosh, there's so many resources out there. writers are so savvy, they're so well read, and they understand, you know, sort of how to be spare on the page. So that's not really it. Um, I think it's maybe sometimes not doubling down on their own good idea that they'll start something with a high concept, and then they'll think it's boring. So then they start to sort of snowball into another high concept, or they'll bring in this magical character here. And then suddenly, we're in a dream and backstory. And they just kind of think that by throwing in all these things, it gets more interesting when actually it's getting more convoluted. And you're not serving your own good idea. So I really like people when they when they just lead to wonderful logline. Best rewrite they can do.

Alex Ferrari 12:51
So in your opinion, what is the screenplay that you've read? That is just like, oh, man, this they got this, like, it's this is if everybody should read the screenplay, and use this as a, as a template of what to do? And how they did it. Of course not copy the screenplay, but just like, Man, that's just good writing.

Pilar Alessandra 13:10
You know, I, first of all, you probably not gonna believe me, but I'm always the most in love with whatever clients work I read that just worked. You know what I mean? I'm always like that script, that script. So I don't really have one script that I tell everybody to read. But I do say that, you know, in the in the age where you can just type in the script title, and then script PDF, and something will magically illegally download for you. You know, you can go to like your favorite movies, and then go to the section of the script, where that favorite moment was in that favorite movie, and look at how it was executed. Like, how did they make you feel that way? Whether it was it feeling romantic or surprised or horrified. And to me, that's the best thing you can do with scripts is find those moments in those great scripts with movies you love. So I'm kind of throwing it back not going like there's this one script? Because I think every script has has its moment. Yes, yeah, every every scripts work. You know, Oh, I love this part of it. But it also there there are dead moments and every great script.

Alex Ferrari 14:25
Absolutely.

Pilar Alessandra 14:27
copy everything that your favorite writer does. every writer does is not perfect.

Alex Ferrari 14:32
It's like like in a john Ford film. The Indians take the fort like that. You know, that's one line but it took 20 minutes on screen. Now what what is your process structure do you do you suggest creating a beat sheet of some sort or how do you like do structure?

Pilar Alessandra 14:51
Well, though, in my classes, I do have them everybody create a beat sheet but not two beats that I think they should have. So I'm not sitting there going on page 12, there needs to be this. And on page one, there needs to be that. Instead, I first asked them to think big picture in terms of beginning, middle and end. And we usually take that middle and divided into two parts. So we've got beginning middle part one, middle part two, and and so you sort of have four equal parts that you can play with. Then I asked them to divide those up a little bit into beats of story. And I just asked them to think of every beat in terms of what somebody wants to do, what they actually do, and what gets in the way. And if you have those beats of story with the, you know, sort of fitting into those four equal parts, great look, you got to structure what story you want to tell, or how you want to tell it is completely up to you. But it helps people at least organize so that they can see the big picture, have some kind of map to follow and then start start writing.

Alex Ferrari 15:51
No. character building is always a very difficult situation. What What do you how do you build an interesting character? In your opinion? What are some, what's some advice that you can give for screenwriters to build interesting characters? Because I've read a lot of screenplays, and I've watched a lot of movies and the characters are just like, there's no depth. There's no, especially in a big studio movies, too. I always beat up on the DC Universe. But, you know, there's a reason why Marvel's done very well in DC has not because the characters, you really feel Iron Man, you really feel Spider Man, and you don't feel as much for the other side of the fence at times?

Pilar Alessandra 16:27
Well, I think I think if you look at the Marvel characters, they're always paying off their own particular character rules, so things that they always or never do, you know, you know, Tony Stark's philosophy of the world, you know, his flaw in the fact that he is always going to sort of try and grab the attention of the room, right, he's always going to try and alpha lead, right, um, you know, what his soft spot is. And they're constantly mining these things we already know about them and bringing them through the scenes. So he doesn't stop and talk about his past. Instead, his past is always shining through in the choices that he makes. So when going back to my classes, when we're talking about character development, I really love it when we are learning about characters on the job, who, how they were raised, who they are, comes through, and the choices they make and the behaviors that they exhibit. So it's what we see, rather than what they stop and talk about, I am not a big one on stopping and discussing things that happened before page one,

Alex Ferrari 17:39
you associate. So you meet. So you'd be basically you shouldn't have two characters goes, Hey, Tony, I know that you had a bad childhood. And that's why you're an alcoholic. Now, like, that's not what you do. And that's it. But a lot of screenwriters do that, unfortunately,

Pilar Alessandra 17:53
all the time. I read it all the time. There's always that, you know, stop and talk scene, you know, and it also comes from a battle of backstory, like you think you had a bad childhood, you know, did the character character

Unknown Speaker 18:06
you know, like,

Pilar Alessandra 18:09
why are you doing that, you know, but if I saw someone, you know, look at an object and start shaking, okay, know that there is some kind of traumatic incident connected with that object or that that object trigger something from the past. And I will find out more with with the choices that character makes. And if at a certain point, they've earned their cathartic moment of revealing the backstory, fine. You know, but at least you've shown it for a while. And now I'm getting just what I need to sort of fill in the blanks.

Alex Ferrari 18:45
It's kind of like Indiana Jones, where he he's afraid of snakes. And he didn't he does never says let me he does say he's afraid of snakes. But you never know why until the third movie, where he actually explains the backstory of it, which is such a great payoff for that character. And even that even that little cut that Harrison Ford has, is when he was a kid, and he whipped he tried to do the whip for the first time and he's hid himself, like those little nuggets are so it just adds like a tapestry, if you will, on the characters.

Pilar Alessandra 19:11
about all we cared about in the first one was, wow, this guy who isn't afraid of anything is afraid of this one thing. We all have fears. That's all we had to know. And then once that's in we can also see it pay off, you know, in a pit full of snakes. So it's, it's it works there. You know, you're right, as you build that build out these trilogies then you can find out more and more and it's it's what keeps us coming back to the movies.

Alex Ferrari 19:37
And that's why that the the payoff I mean, with endgame as of this recording endgame came out a few weeks ago, and it is just the crescendo of 22 films as it's no one's ever done anything like this. And, and again, I'm not I'm a Marvel guy, but I'm not like, oh, everything's great. They have bad movies, but this was such a wonderful way of just wrapping it up. And in payoffs of the characters over 20, over 10 years, it is amazing. I mean, when you I mean, I'm sure you've been watching these stories, as they've, you know, come out over the years. And to see this kind of crescendo of these characters. It's there's just nothing like it I've never seen.

Pilar Alessandra 20:17
It was so great. And you're just sitting there going, you know that that last moment if I say it, you know. And you know, and to be honest with you, there were moments in that battle when I thought, Oh, that's a great way to end it. And then they would bring into something like, Oh, no, that's a great way. Oh, of course, they have to, you know, they they finished off everything was still leaving room for whatever they're going to do with the next series of Marvel movies, Spider Man, etc.

Alex Ferrari 20:47
What I find? No, no, it's okay. What I what I found also fascinating, and I heard this from the directors and the writers is that they actually when they got to the battle scene of endgame, that was going to be a three act structure of that literally of the battle. It was such a mess, it was like 45 minutes. So it was such a massive part they were going to do a three act structure of the battle itself within a giant or strip because it was just so I mean, the screenwriters for that film and the directors how they were able to work in so many storylines, so many characters, so many like giving everybody because every single one of them literally is the star of their own franchise, right? And yet, they're giving everyone their moment they're giving Miss Marvel the moment they given the spider man that moment they give me an Iron Man and Thor and oh, how do you like with people who are writing very, you know, a lot of characters in a screenplay. And I know that there's not many films like endgame, but out there that have a lot of different characters that have like, like, let's say, a suicide squad or a Guardians of the Galaxy, that have a group of characters. Any advice on how to balance that? Because that is an art in itself?

Pilar Alessandra 21:53
Well, I think first of all, step back, Think big picture in terms your major act breaks, so that you know, at least where this is all landing, okay. And again, when we're talking about act breaks, it doesn't have to be prescribed, this must happen at this point, right. But if you imagine that you have at least three turning points in a project, okay. You know, what leads into that second act? And what feels like that midpoint? And what's the end of that second act before you're really going forward? And the third act, just knowing those things? Okay, that first, then look at your ensemble of characters, you know, what is driving tour, but they're all having sort of their mini stories along the way, see if you can now tell what tell each of those stories in three to four scenes. So again, thinking like what's the that beginning, that middle, part one, middle, part two, and just for that character, okay? Because sometimes when it's heavy, heavily populated, that's all you're you're going to get? Or even look into your favorite ensemble movies. And, you know, pluck out one character, and just think about the scenes that you're seeing them and you're gonna see, it's really not that many. So how are they telling that one story? And how do they sort of jump in, so that you're focusing on that major story beat even though it's only a scene? So I think that that would be my advice.

Alex Ferrari 23:24
I hope that makes sense. It makes perfect sense. Makes perfect sense. Now, do you have any advice on how to find the voice of a character because so many characters are so vanilla, and they just, they just don't have any flavor to them? Like, you know, let's bring back Indiana Jones. Boy, that man has a lot of flavor, and you pick up that character and within the first five minutes of the movie, you know, you know who that character is. And then you start developing the voice of that character. And like you were saying with like Tony Stark and these other characters that there's rules within what they do and their actions that they stay true to? What do you do to find the voice of a character?

Pilar Alessandra 24:00
Well, I have a couple of tips that I sort of have my, my my writers run through in class. Number one is what profession or stage of life are they in? And therefore what language do they speak? So we all speak English maybe right? But some of us speak surfer and some of us speak comic book geek and some of us speak lawyer, right? So that profession or stage of life, that becomes a language. So that's one way to find a unique voice. Another is a verbal rule. So this is not what they say but how they say it. So some people curse some people give one word answer some people ramble, right? So their verbal rule that's another thing to think about. A third is what region or country are they from what what phrases do they use? You know, so Thor is going to use you know, phrases From where, Where's he from? What? Well, he's

Alex Ferrari 25:04
from a magical land. But generally Norse is kind of like that kind of vibe.

Pilar Alessandra 25:09
And and he speaks the language of the gods, right? So he will say things that nobody else would say, right?

Unknown Speaker 25:15
and get away with it and get away with it. Absolutely. But

Pilar Alessandra 25:18
including those phrases like, that's just this is normal world, right? And then the fourth one is to actually magically cast in your head. Be Okay, about having the voice of Harrison Ford in your head? Okay, that will be a completely different voice on the page than say, Chris Pratt. Right, right. So, um, so so having it right will help you express the line, nobody has to know that that's living in your head. And if you were doing a spec of a TV show, you would have the advantage of characters that we already know that your chat channeling, so why not do that with original material. So those are my four ways of finding voices.

Alex Ferrari 26:05
I really love the stage of life idea. That is a I've never heard that that idea is a really great idea because it really sets you're there. You know, I'm a 45 year old comic book geek who lives in the basement of his mom's house, that pretty much gets the voice of that character pretty quickly. Now, is it a voice that we've seen 1000 times too? Yeah, that's another thing. So you could start tossing it around and start adding other things on there. Also an archaeologist? Oh, okay. Well, there you go. So they start adding like little flavors of things that, but the but that's a good starting point of how you can kind of brainstorm ideas. Have you?

Pilar Alessandra 26:40
Have you seen booksmart yet?

Alex Ferrari 26:42
I'm dying to I really looks fantastic.

Pilar Alessandra 26:45
So good, right. So if you said, Well, she speaks high school senior, well, we have these sort of stereotypes in our head, right? But if you say she speaks over achiever, okay, that's different. she happens to be a high school senior who speaks over achiever, right now she's got an interesting voice, you know, so that's interesting. Everything about that, that movie I just adored, because every time you thought it was going to make a certain choice, based on all these movies you've seen, it makes it a slightly different one, doesn't mean there has to be the opposite, but it's just different. And it works for the character. It's in keeping with the rules of the character that we've come to know very quickly. With the characters. It's, it's, it's lovely.

Alex Ferrari 27:34
A good example of that is like you just said high schools clueless, like it's either not just your general, they're Valley girls, basically, you know, Valley girls in that time period, not like valley girl, like when valley girl came out back in was in like the late 70s or early 80s. With Nicolas Cage, that that was the first time anyone had ever heard valley girl talk, like, Oh, for sure. And all that kind of stuff. And that was you, but it would they were all high school kids, or Fast Times at ridgemont High. And so how many different types of high schools that we've seen on screen. So fast time in Richmond high speaks very differently than Breakfast Club.

Pilar Alessandra 28:08
Right? Right. You know, if you go even dig deeper to you know, why did clueless not feel cool cookie cutter, right? You could go for you know, the lead is, you know, she speaks matchmaker in a way that that is everything, she looks at everything in terms of who to fix up who you know, who should be with whom, who's the projects, right? And it speaks to her control issues. So her voice matches what she needs to do. I have to be I have to make a confession, right? So I'm in my 20s reading. And I misread that script as just another valley girl script. And I passed on it, because I was always and I thought these girls are dumb. They're just Valley girls. And I really wasn't looking at No, wait a minute. They've got their own rules. They've got their own ways of looking at things. I was actually probably too much of a clueless valley girl myself at the time. To really have the perspective. It haunts me in Hotspur

Alex Ferrari 29:14
Yeah, it almost almost got you fired because he was like you passed on the script and it made a god gazillions amounts of money.

Pilar Alessandra 29:20
Yeah, yeah. Yeah. Yeah.

Alex Ferrari 29:24
But the thing is to it was also a lot of perfect storms in that situation with Alicia Silverstone was perfectly cast and I was Penelope. Who's it? Not until on appeal Miller, who was the director of that.

Pilar Alessandra 29:36
It was oh my god. She's amazing.

Alex Ferrari 29:38
But not Beth. Miller.

Pilar Alessandra 29:41
were so bad.

Alex Ferrari 29:42
Oh my god. No, it's it's a female director. Okay, I forgot who she has everyone someone.

Pilar Alessandra 29:49
Thanks for thanks for making me feel better. I really appreciate it. It was just me being an idiot. So

Alex Ferrari 29:56
are there any other

Pilar Alessandra 29:57
anything else that I passed on? Sure. I mean, it was a long time ago. Yeah, but nothing

Alex Ferrari 30:04
has stood out like that.

Pilar Alessandra 30:06
But you know what one thing I have to say, I do think that, you know, it does say something about, you know, getting older, having some experience, we're also, you know, having a bigger picture view of the world, that, you know, if you're just reading scripts from your own little bubble, right, you're gonna miss some really valuable material. You know, a, you have to sort of think like an audience, for one thing, a really wide audience, and you have to kind of be open to characters and situations that may not necessarily be you or any choices you would make, you know, which is why I get like, prickly when people go into this unlikable note. Because it's like, well, that might be unlikable for you, right, you know, but it's, it's, it could be fascinating for someone else, you know, that doesn't mean we shouldn't sort of look at this life on screen. And, you know, and dig into that story

Alex Ferrari 31:02
was kind of like clueless for you, like you knew those girls, because you were probably close to you, you were too much of a valley girl yourself. So you're like, this is stupid.

Pilar Alessandra 31:10
I was judging them. Exactly. And it had nothing to do with me. You know?

Alex Ferrari 31:16
Do you have any other advice on developing a good protagonist? And what they need to do to kind of move that story forward? Are you Oh, by the way, are you more character driven? Or plot driven? Or is it a combination of two? Because I know I've spoken to a lot of people on the show, and some people like it's all about character, you need a good plot, you need a good structure, but it's all about character and other people like no, it's about plot, it's about structure and characters are in addition, where do you fall on that, that pendulum,

Pilar Alessandra 31:42
I'm gonna, I'm gonna say something wishy washy and say is what the project needs. So in, in the first, in my first day of the first draft class, I have my writers brainstorm in three different ways. Because they may be coming at their project in three different ways. And they have to see what's really going to work for them. So the first thing that we do is brainstorm around character, sort of throwing that character into uncomfortable situations and seeing what choices they make and seeing what structure emerges. The second thing I have them do is actually brainstorm around event. So if they have this one key scene in their head, what happens? Where is it on the timeline? Is it in the beginning, the middle that end and that that way? What comes before it, what springs after it? And the third way I have them brainstorm is just Okay, let's, if it's just your big high concept idea, let's make it the most killer logline possible and see if that really helps you brainstorm. So I really go with what's going to serve the writers intentions the most. I don't think there's one way to do it

Alex Ferrari 32:51
yet because there's certain movies like I was just thinking of Wayne's World, like that's a character based kind of film, The structure is in the plots. It's fine. But you're just going on the road with these guys to work crazy. Cheech and Chong. Let's put that out there. You know, it's like,

Pilar Alessandra 33:06
those book came out of sketches, right. So we have these guys, who we just laughed at the dynamic between them, you know, this one little world that they were in and then did a lot of one thing to find a story. So what if, you know, I think Wayne and Garth, are they trying to get to their ultimate cause I don't

Alex Ferrari 33:25
even remember, I don't even remember what the plot is. I remember Bohemian Rhapsody. I remember Bohemian Rhapsody. And that he had a crush on a girl and they like and then basically all this good stuff. That's basically what I remember from the movie.

Pilar Alessandra 33:39
You know, as long as they're, they have like one goal and they're making choices along the way that are specific to them. You know? Great. You got you got to film.

Alex Ferrari 33:50
It's like a Muppet Movie. I mean, it's like you're just all you're hanging out with the Muppets and then just they're all doing this one thing we got to get to the show. We got a we got a break in and steal that diamond. We got it. You know that kind of that kind of thing. It's it's fascinating now.

Pilar Alessandra 34:04
An emotional turn somewhere in a Muppet Movie at some point, right? They always Miss Piggy is is gonna break up with Kermit or Chrome is gonna break up with Miss Piggy or there's a misunderstanding between, you know? Yeah, there's always something that sort of reinvests you emotionally. So even though we're saying, Yeah, you take these characters put them in gold. There's always also that sort of emotional,

Alex Ferrari 34:27
even even with the Wayne Wayne and Garth that was at some sort of, you know, emotional thing doesn't make you cry. But there's something I just loved that this this this interview went to the Muppets, and now we're using the Muppets as a structural exam.

Pilar Alessandra 34:41
We can learn many things from the Muppets.

Alex Ferrari 34:43
Yes, amen. Amen. Sister, though. antagonist creating a good bad guy is so I mean, there's such a problem. I think it's a it's an epidemic of really bad foreign bad guys in action movies. Like it's always The guy who has the accent and all this stuff and then you, you look at some of you know, some of the greatest bad guys of all time and I'll go just at the action genre, you know, hands from diehard who also was a foreign dude and all that stuff was so wonderfully written so wonderfully directed and played, you know, and you you look at, like Mr. Joshua from Lethal Weapon who's so you know, amazing and of course like Darth Vader and and those kind of characters what do you what are some advice you have for creating a really great antagonist, the Joker, I just came to me with one of the greatest

Pilar Alessandra 35:35
one, it was the Joker from the Dark Knight you're talking about

Alex Ferrari 35:40
the 1969 Adam West version?

Pilar Alessandra 35:44
You never know. Right? So. So if there is, I wish I could quote it right now. But I actually show the logline of the Joker from the Dark Knight in one of my classes because his love line is that he's somebody who is who is trying to bring fun back to the city and stop this horrible masked men from from ruining all of that fun. He believes what he is doing is is a good thing. You know, if you have to kill people to do it, so be it. So every bad guy has his or her own logline. And the you know, my first my first piece of advice is what is their logline? What's their movie, right? So as they're looking in on the scenes, how do they feel they're the hero. And I'm certainly not the first person to say that. But it does it is worth it to actually go in and go, what is your antagonist logline. They don't think they're evil. They think they're right.

Alex Ferrari 36:55
Right, isn't it? But isn't that the truth for every bad guy in history? You know, every dictator, every mass murderer, and in one way, shape, or form. They're not they're twisting, twisting, twisting their mustache, they truly believe that they're doing something If not, you couldn't really go to sleep at night. So you truly believe in a psychotic break of some sort. Obviously, that breaks from societal norms, that you're doing good from your perspective, because I always tell people, the bad guy is always the hero of his own story. He's not the villain, you know?

Pilar Alessandra 37:26
Yes. So the writer, it's like, we can say this for days. But if the writer doesn't actually know what that story is, if they just go I'm, I believe you right? And still write them in this cookie cutter way. They haven't really gone into the the writers into the bad guys psyche, you know, why are they doing what they do? Now, that does not mean that you stop the script, and you go into a flashback of what made the guy evil. That's different. That's their backstory, and we don't need it. We just need to what is their point of view? Now, in this moment? Why do they think they're right? And it will humanize them in terms of how they express their lines, some of the choices that they make, things like that.

Alex Ferrari 38:13
So two great examples. I was just thinking off the top of my head was a Thanos, obviously, because it's an unmined is, you know, in his mind, he's just trying to it's the universe is overpopulated and it's just, there's just too many people so we're just gonna get rid of half of the universe. That's that's his point of view. He's like, I'm just I'm just trying to help. And then, right is that basically, that's basically kindness

Pilar Alessandra 38:35
to the actor's gentle voice that he uses, right? He doesn't know even though he's huge. He's always kind of explaining this like he's a philosophy professor.

Alex Ferrari 38:47
Yes. Yes. Just Brolin. Yeah,

Pilar Alessandra 38:49
right. And and so I think it goes with again, he the the point of view is very clear. So the actor is able to now interpret it with more depth than than usual.

Alex Ferrari 39:00
Yeah, and a lot of the Marvel movies is that's one of the weaknesses of those Marvel movies is that the antagonists always a lot of times wasn't as strong as the protagonist. The protagonist was so well developed, but the antagonists weren't. That nose is a good one, but the other one in black and black panther was wonderful because you just felt bad for him. You know, cuz he was so you remember Black Panther Black Panther. Manga got his name? warmonger. But it's warmonger thing. His name was but he was he's basically his. He's like a stepbrother or cousin. He's a cousin to Black Panther. And he never got raised in Wakanda. He was thrown out in the street and he was rejected.

Pilar Alessandra 39:42
And we do see a little of his backstory, right, Trey that triggers that.

Alex Ferrari 39:46
Yeah. And he just wants to come back and take what's hit me because it's obviously wrong what he's doing, but you get it like you like if I was put in that position, would I make those choices if I had that set, you know, and that's what really humanizes that character. Like you The main character feel bad about re spoiler alert when he doesn't win at the end. You know if he feels bad when he asked to, you know, finish the job, if you will, because he's like, I feel your pain. I do. And those that was what made I think that they that made that movie such a hit as well as all the other cool stuff that happened in it. But without that great antagonist. I mean, what a Star Wars without Darth Vader, like,

Pilar Alessandra 40:23
Hey, I'm looking I'm going to Devil Wears Prada, Miranda sight. So like, you know, what's fun is how beastly she is through most of it. And then we're starting to see her point of view. And this is a you know, a busy working mother like, this is like, sorry, you know, sometimes you need to get stuff done. Plus she has an expertise in fashion. So when she's cutting your protagonists down to size, she's not just saying you're stupid. She's saying you don't understand the industry you're in. And this is why, you know, and she's right. Yeah. So I you can't help but go. Oh, yeah. I wish you hadn't been so mean to the protagonists. But you were right. I get it.

Alex Ferrari 41:11
Yeah. And that's what makes that movie so wonderful. And Meryl Streep, of course, but, but that character is so so wonderfully played. Yeah, agreed. 110%. Now, do you have any techniques for brainstorming? brainstorming scenes, you know, sometimes you like you have a story. But like, I always find that the beginning of the end are very easy to write. It's that it's that middle stuff that gets a little, a little rough how they get to point A to point B, creating those scenes in a wonder in a good way, or in a entertaining way or in a way that we haven't seen 1000 times. I feel sometimes the screenwriters in the 50s and 60s and 70s had such a leg up because audiences weren't nearly as sophisticated. And they and a lot of stuff hadn't been done yet. You know, nowadays, how much content are we making? How many things how many things have we seen? I've seen 10s of 1000s of movies, probably in my lifetime, let alone TV show episodes and stuff. So I'm extremely literate. You're extremely literate on like, my wife is even going oh, this storyline on that one didn't work. The character arc didn't work. Like she's even pointing out green screen bad green screenshots. And she's not in the business. So we're so sophisticated. What do you do about coming up with some original ideas? And what kind of brainstorming techniques to suggest

Pilar Alessandra 42:27
a way, you know, you can flip what you just said and make it an advantage for the modern day screenwriter, because the audience does have so much context now, right? But you can drop into a scene at a specific point without setup, because the audience already knows the journey that led there because we've seen other versions of this story in other movies. That's the first thing I would say is drop it. Okay, maybe drop in at the least hand holding part and see what it looks like. Okay, another is if you do that, does that work within the context of the movie in terms of something that you set up earlier on? Another is having a fresh take on an old trope. So it's absolutely fine to have troops that we I mean, like with genres

Alex Ferrari 43:28
will scream, like scream, for example.

Pilar Alessandra 43:30
Yeah, yeah. But I mean, that was very self aware and sort of calling it out. But like, if you look at I always use an interrogation scene as an example because immediately you know what that looks like right?

Alex Ferrari 43:42
light bulb light bulbs flowing in. I mean, you got the two guys good cop bad cop. Yeah, the rooms dark. Yeah, we get it.

Pilar Alessandra 43:48
But change one thing, change up the setting, and go it's not an interrogation, there is an interrogation in a park. It's an interrogation in the ocean, it's interrogation at an amusement park. It's an interrogation in a kitchen, and suddenly there's a fresh take on it. So you can do one little thing, even just changing upsetting and that will give it a fresh take. So again, I'm going to book smart to have everybody like when you're watching it, look at the fresh take on certain things, certain scenes you thought you knew

Alex Ferrari 44:25
exactly in I was thinking of the and now of course my my juices start flowing interrogation seem like, well, what if one of the cops like always eating like constantly while he's while he's talking to somebody, he's just eating and it's disgusting. And you're focusing on what he's eating, but yet, he's tearing this guy apart? I don't know. I'm just throwing things out there. But right. It's just a new way of doing it.

Pilar Alessandra 44:45
Right. What is it one of the cops is a clown, instead

Alex Ferrari 44:49
dressed dressed as a clown because he was undercover somewhere. We're writing something together. We need a co writer credit on this on the scene. Now, tell me a little bit about Coffee Break screenwriter, which has been around for a couple years. Oh, that book? Yes. Yes. The coffee break screen writer, I want you to, I want you to tell me first of all, how can you write? How does a writer write a screenplay? 10 minutes at a time?

Pilar Alessandra 45:17
Well, kind of like, if you look at the answers to the questions you've asked me, right, if you actually applied all those things that we just talked about, you could you could make progress in 10 minutes on a character. For example, let's say you wanted to go back to voice, okay, I'm going to do a pass on 10 pages, making sure that my character is now speaking his or her stage of life or profession. Okay, so I've now rewritten 10 pages, just with that one technique that could take you 10 minutes of time that could take you your coffee break time. You know, I think we spend this much time on like, updating Facebook or tweeting something, or whatever, you know, you could just go like, I'm just gonna take, I'm going to do one thing to rewrite or make progress and the script and really can do it. And I know you can do it, because I do it in my classes I make make people like, I don't even give Kevin 10 minutes. Again,

Alex Ferrari 46:21
you know, isn't isn't I always tell people. This is one of the pieces of advice I always give people when they want to write screenplays, I'm like, just set up a goal of one page a day, you know, and in 90 days, you'll have a screenplay. If you if you're feeling Froggy, do two pages a day, and you'll be done in 45 days, do three pages a day, and you've done in a month and you've got a you got a first draft of a month, in a month. You know, it's and I've actually had people come back to me like, oh, Alex, thank God, you told me to do that. I'm doing that now. And I'm like, but it's, it sounds so simple, but yet, it's not. And it could be a 10 minute to do to do and you're done.

Pilar Alessandra 46:56
Now, now, what will kill your 10 minutes is when you go back in and you reread that page first. Because you're going to go in and rewrite it, you're going to struggle over it. And then just getting your second that I have to go back to work, you know, or back to my kid, you know, or school. So So yeah, try and do these things, knowing you will be able to go back in and make it all perfect. But don't try and get it perfect right away.

Alex Ferrari 47:26
What are some of your suggestions for the dreaded rewriting process,

Pilar Alessandra 47:30
dreaded rewriting process, it goes back to something that we talked about a little bit earlier, which is first lean into your own good idea. The first pass I have everybody do is making sure they're honoring their own logline. Because it is the common thing that I see with my own clients that they backed away from it. And I kind of give them certain tools to sort of check in on certain areas, make sure that they're honoring at least sort of the two main hooks that come through in their log line at certain stages. Another thing is being, you know, if you have these sort of behaviors that come through these character roles, right, turning up the dial, in certain key scenes, making sure that those behaviors are constantly paying off for entertainment value, or even breaking one of the rules to show change later on. So instead of going back in and sort of redoing all of your characters just turning up the dial on, on who they are. So So those are some tricks I would I would do for story and for character dialogue, you could do one of the things that we talked about. For your ending. This is where a lot of people have problems with the first draft is they, they thought they could cheat the ending. Okay, so, yes, somebody may have found the treasure, but how did they do that? Make sure that there's a trigger moment, like what was the event that triggered the solution to help you find the treasure, go back in if that scene is missing, that needs to be there, that's really important for your re re

Alex Ferrari 49:15
know, we've been talking a lot about craft, and this but I want to talk a little bit about business, about the business of screenwriting, because it's something that people don't talk about. And it's all wonderful when you have this perfect Oscar winning screenplay in your hand. But if you don't understand how to pitch it, how to get it into the system, how the system works, you know, that's so I see so many I mean, I've read screenplays that I'm just like, how is this not produced? Like how is this not made it? And and it also and I've read screenplays from you know, million dollar screenwriters. And they just like here, this is one of the 30 that I have in my drawer that I had never been able to get the bruise and I'm like, Oh my god, how is this not being produced? He's like, I just can't. So it's tough for even established screenwriters later. alone for screenwriters coming in. So what advice do you have on the business side of it? I know that's a very large, very large question. So you know, whatever, whatever areas you would like to discuss?

Pilar Alessandra 50:10
Well, you know, it's funny, because that's not my area of expertise. Mine is all sort of in the in the writing and development stages. But I'm from No, I'm going to, the first answer I'm going to give is going to be an eye roll answer, because it is also about having a lot of content and really good content. And the reason I say this is because on my podcast, got over 600 episodes, I try and have successful screenwriters and TV writers. And we're always going back to what was that moment that that triggered your big break? And it's completely random? It's all random. Like, there's never one answer. It could be, you know, I was at this party, and I'm a friend of a friend. And like, we ended up bonding over skateboards. And then we found out that I mean, it could just be rad, right? Or it could be that, you know, they tracked this one producer, and they were able to really like get in the room and sell them on something. But when it all came down to it, it was when they had the opportunity, it was the content. So I would be remiss if I didn't say it's all about the content first. But as far as what's going on in the industry right now. There's so many things that are happening, because this agent wda thing is actually creating new opportunities. You know, people always get creative when certain things are cut off. That's why like with a writer's strike, right, we started seeing other platforms develop or independent producers rise back up and things like that. So I would say right now, you know, get on Twitter, look at what's happening in the writers community, there are opportunities there that weren't there before. Another is, and don't be mad. But I do think that competitions have become the new vetting ground for managers and agents. They, if you if you place or win a prestigious contest, they'll go, Oh, I want to look at that material. But you as the writer have to vet some of these contests and make sure that you're not just throwing your competition money at willy nilly at things that are unproven, or don't have industry connections at the end of it. So those are that's some advice.

Unknown Speaker 52:42
I hope that

Alex Ferrari 52:43
hope that is helpful, but also, you know, speaking to so many screenwriters, I'm sure as you have as well in your life, you realize that screenwriter, a professional screenwriter is a one that's not six years on one screenplay. You know, that is the biggest problem I see with so many young screenwriters. I'm like, hey, how does that screen right, but yeah, I mean, what have you done? I'm like, Oh, I'm still on that script. I've almost got it, almost that almost cracked it. And it's five years later. And they're still on that one screenplay, where the professional screenwriter in that time has gotten 10 1520 screenplays done. And they're in their drawer. So when you do have that opportunity, like you were saying, that one script is not going to be they're gonna go up, they might take that one, or they might go, that's nice. It's a great example. But do you have anything else you should have three or four other samples? or other projects waiting to go? In a lot of ways? Would you agree with that?

Pilar Alessandra 53:31
Absolutely. Absolutely. And, and think of it this way. Um, if you sell your script to a large studio, you don't own it anymore. So why would you be married to that? No. scripts, but don't marry him, okay? Because somebody else is gonna is going to actually pay the money to marry that thing. You're gonna have to give that bride away. You know. Another thing is if you rewrite, rewrite, and rewrite and rewrite, rewrite, how open Are you going to be to notes? You can be exhausted by the time somebody actually takes it and gives you notes, and then it becomes your job to do the notes. So

Alex Ferrari 54:08
protective and protective of it, too.

Pilar Alessandra 54:10
Yes. So my, my advice is sorry, I'm

Alex Ferrari 54:17
notice a bird behind you. There's a bird behind you in the window. Don't worry. Yeah, I see her in the background. It's all good.

Unknown Speaker 54:22
So cute.

Pilar Alessandra 54:28
Is is read till it meets your own intention. Okay, if you've read written and go, you know what this is, this is what I kind of had in my mind when I started when it was just in my brain. And there it is on the page. You're done. Okay, time to send it out. If somebody wants to pay you to rewrite it. Awesome. You don't need to go around chasing notes. You've met your intention.

Alex Ferrari 54:55
That's awesome. And do you have some big do's and don'ts when writing a screenplay?

Unknown Speaker 55:03
Um,

Pilar Alessandra 55:05
do Don't chase the market? Oh,

Alex Ferrari 55:10
yes, I'm gonna start doing superhero movies because it's hot. Like,

Pilar Alessandra 55:14
and by the time you're done, it's not right. Oh, yeah. So so I don't chase the market. Do these days, try and think why you're the best writer to tell this story actually no, go the other way, find a story, where, really, you're the best writer for it. So this matches a little bit with your personal brand. You've probably heard other guests talk about this, the idea that that, you know, draw from something that's happened to you or some expertise you have don't turn up your nose at maybe even the job that you do. You know, um, like, for example, I had a client who was coming up with this courtroom thriller, and I was like, have you been in the courtroom? No, you know, are you uh, are you a woman? No. And you know, have you experienced sexism? No, it was like, all about like, sexism in the courtroom. And. And I was like, not that you're not allowed to write that. But the the, the project didn't feel authentic. And we thought to the fact that at one point, he was a lager in the 70s. Oh, yeah, he was a lot. He was in his 20s. He was a hippie who had to go into logging to support his family, and into that logging company came these ex cons that were hired from the local jail. Yeah, exactly. So he wrote an original pilot around that it was awesome. And guess what? It's, he's really the person to write that

Alex Ferrari 56:52
he's the only person to write that. Yeah,

Pilar Alessandra 56:54
yeah. No, did it have to match verbatim his own experience? No, it was inspired by his own experiences. So you don't have to find something that that is like, where you have to protect the rights of all the people around you. It's more the idea that you have some authority in this world, it feels authentic, and it pitches really well. That way you're connected to it.

Alex Ferrari 57:15
It's kind of like if Tarantino would do a Pixar movie, which I would go see. But that's truly not on brand, is it?

Pilar Alessandra 57:23
Well, but if he does, if he did a Pixar movie, you know, you know, he's, he's, you know, King of certain genres, right? So in a way, if you were going to animate a certain genre, he'd be the person to do it, you know, plus, you know, you know, what if he did something about, you know, a mouse, who worked in a video store and became an iconic film director?

Alex Ferrari 57:49
It's a bit on the nose? A BIT bit on the nose, bit on the nose, but yes.

Unknown Speaker 58:00
Do it, man.

Alex Ferrari 58:01
He'll do it. Um, and can you actually, you know, for everyone who's listening, because we have a lot of first time screenwriters who listen to this? Can you just describe what on the nose is because that's a note that a lot of people get, and they just don't get what that means. They just really quickly explain that.

Pilar Alessandra 58:14
Well, I think that you the way that you just sort of critique what I said was on the noses, I was being awfully literal, right? You know, it was like, well, that is definitely his story. And literally, it's not, it's not taking maybe an experience and nuancing it right. So that's one version of on the nose. But when we're talking about dialogue being on the nose, it's often when someone's speaking their thoughts or feelings out loud. So they're saying things like, Oh, I'm,

Unknown Speaker 58:43
I'm so angry right now.

Pilar Alessandra 58:45
But I'm experiencing this this mixture of entertainment and embarrassment right now. to Alex, right. Like that kind of thing.

Alex Ferrari 58:54
Yeah, there is. And that is an epidemic as well, a lot of times when with with first time writers as well, I did it when I started writing, I was writing right on the nose. I would that was the note I would get back from studios when they would see my scripts and they would say it's on the nose. It's on the nose. I'm like, What the hell is I got the look on the nose meant and I was like, Oh, it's called about nuances, subtext, you know, a look. You know, always show don't tell it whenever you can.

Pilar Alessandra 59:19
And it goes back to what you said about the audience has educated themselves in movies and TV, they're really smart, savvy audience, so they get the context. All they have to see is that visual clue, and they get it a whole story is told.

Alex Ferrari 59:36
And now you have a new book coming that just it just came out a little while ago, right?

Pilar Alessandra 59:41
It's it's a little thin. There you go. But I guess we could call it a book. It's called coffee breaks, screenwriter breaks the rules. And it's about you know, you know, those rules you all think you're supposed to follow because all those other books and stuff. It sort of goes like well You know what, you should break those rules. But if you break those rules, here's why the rules there to begin with, here's how to break it creatively to actually make your script a little more original. Right? But here's also how breaking that rule can break bad if you go too far with it. So it's it's looking at all those things that should be educational and fun. And gives you a Yeah, it gives you permission to to do something a little nuts.

Alex Ferrari 1:00:32
And when you said break bad, I just Walter White just flew into my head. It was such a good show.

Unknown Speaker 1:00:37
Everything around Walter White, obviously, obviously, What's my name? anyway?

Alex Ferrari 1:00:46
So I'm gonna ask you a few questions. Ask all of my guests. What advice would you give a screenwriter wanting to break into the business today?

Unknown Speaker 1:00:53
Ah,

Pilar Alessandra 1:00:57
what advice would I give? Um, again, start with your own experiences. Look around you right now. Where are you? What can you mind from who you are and what you know? Okay,

Alex Ferrari 1:01:10
now, can you tell me a book that had the biggest impact on your life or career?

Unknown Speaker 1:01:14
Wow,

Unknown Speaker 1:01:15
Mmm

Unknown Speaker 1:01:18
hmm.

Unknown Speaker 1:01:18
A

Pilar Alessandra 1:01:21
guide, I wasn't prepared for these.

Alex Ferrari 1:01:25
That's why I do that.

Pilar Alessandra 1:01:28
As far as I as far as Linda Aronson's a book god what was it screenwriting reconstructed or Oh my god,

Unknown Speaker 1:01:41
Okay, got it. We

Pilar Alessandra 1:01:42
look it up about nonlinear screenwriting, her first, her first screenwriting book, Linda Aronson, and I really respected the fact that she was trying to find patterns outside of conventional structure. Oh, screenwriting updated, sorry. As we establish the answers screenwriting updated, you know, I really, really admired the effort to really dig in and find out why. unconventional storytelling works.

Alex Ferrari 1:02:14
Got it. Now, what lesson took you the longest to learn whether in the film business or in life,

Pilar Alessandra 1:02:19
guy, guess I'm still learning it? You know, what lesson took me the longest to learn is that I'm always learning is that that you are always learning on the job that you never know, everything you are, every day, there is something new to learn, you know, and so be open to it. So that's what I'm learning is that I'm still learning.

Alex Ferrari 1:02:42
Now, what was the biggest fear you had to overcome to achieve one of the biggest goals of your life?

Pilar Alessandra 1:02:48
Oh, gosh, people think because I have a podcast. And

Unknown Speaker 1:02:54
I feel you.

Pilar Alessandra 1:02:56
I teach publicly, you know, they think I must be a very sort of public showy person. I really don't like social media. I don't Google myself. Every day is kind of some wrestling with the anxiety of how, how open everything is right now. advantages to it, there are disadvantages as well. And every day, I think you have to be a little bit brave if you want to communicate to a lot of people so that's, that's my, my daily fear is, is I don't know.

Alex Ferrari 1:03:38
It's social media. Basically.

Pilar Alessandra 1:03:40
I have a little bit of anxiety about it. I hate being on camera. I hate being on video. I hate it.

Alex Ferrari 1:03:46
But you know, fantastic. You've been fantastic. And I i've hope I've made it easy for you. But it's been fantastic having you on camera. You know, I think this is a this is a something that happens to podcasters because, you know, I've been podcasting for almost four years now. My two podcasts and you know, when you're a bass I do it basically alone in a room with a mic or I'm doing it like this over a Skype call with somebody. And you know, it's very different than being out like a YouTuber. Like you know, like getting out there and like Okay guys, we're gonna go do this like I'm not that dude either. I A lot of people think that I'm very, and I am to a certain extent but I I'm happy at home. I don't need to be out at a club somewhere. Those Those days are gone for me. I'm very happy.

Pilar Alessandra 1:04:36
introverted extrovert, right. I

Unknown Speaker 1:04:38
feel that introverted extrovert

Pilar Alessandra 1:04:40
those categories.

Alex Ferrari 1:04:41
Yes. It's the extrovert who enjoys being an introvert. Right?

Pilar Alessandra 1:04:46
Can't wait to go back to their introverted like, Oh, yeah,

Alex Ferrari 1:04:49
I'm just vege at home with my wife and watch Netflix tonight. I don't need to go out party anywhere. And now the toughest question of all three of your favorite films of all time.

Pilar Alessandra 1:05:00
Oh, I'm paper moon.

Unknown Speaker 1:05:03
I love it. Yeah, good movie.

Pilar Alessandra 1:05:06
It's one that I can watch over and over again. And you're gonna you're gonna laugh at me.

Alex Ferrari 1:05:13
I've heard it on the show.

Pilar Alessandra 1:05:14
It's such a script writing teacher thing to say. But Citizen Kane movie I really really love. You know, it's, it's different points of view. I was one of those people that was like, what that was.

Alex Ferrari 1:05:32
Shows spoiler alert. Hello. I thought you were gonna I thought you were gonna say Chinatown?

Pilar Alessandra 1:05:40
Yeah, no, I'm really. No, I'm not in love with Chinatown. Don't tell anybody you know. Um, and then, um, gosh, I again, I always go with sort of like that my latest boyfriend and my latest boyfriend. I keep going. That's fine. Yeah, I just really I was so happy about that movie for so many reasons. So, yeah, so I would say those three movies off the top of my head.

Alex Ferrari 1:06:12
Cool. Now where can people find you and your work?

Pilar Alessandra 1:06:16
I'm on the page.tv that is my website for classes. I love it when people show up in classes. And now I'm also doing online video classes again, try not to be afraid of the camera so that I can I actually teach in real time to people all over. So check that out in the books there and links the podcast and all that kind of stuff. Awesome. Pillai,

Alex Ferrari 1:06:39
It has been an absolute pleasure. I'm so glad we finally got to do this. It was great talking to you. Thank you so much for dropping some major, major knowledge bombs today on the tribe. I appreciate it.

Pilar Alessandra 1:06:48
I really appreciate you inviting me and for being so patient with the scheduling. Thank you so much, Alex.

IFH 661: How to Make Money in TODAY’s Indie Film with Jon Erwin

In 2002, Jon Erwin founded a production company with his brother, Andrew. Their first ventures were commercials, documentaries, and music videos. The brothers soon were directing videos and producing concerts and television programs for platinum recording artists such as Amy Grant, Michael W. Smith, Casting Crowns, Switchfoot, Skillet, and others.

They received 11 GMA Dove Awards nominations and 3 wins for Music Video of the Year. Jon and Andrew have also produced and directed several documentaries, including the multiple award-winning 9/11 story, THE CROSS AND THE TOWERS.

In 2010, Jon and Andrew began exclusively developing dramatic feature films. In August 2018, they partnered with Kevin Downs and Tony Young to launch Kingdom Story Company, in an exclusive partnership with Lionsgate, which creates life-changing content from a variety of talented storytellers.
Their features have all opened in the top-ten box office and they have received the coveted A+ CinemaScore® three times.

Early hits include OCTOBER BABY, MOMS’ NIGHT OUT, WOODLAWN, and the surprise hit I CAN ONLY IMAGINE, which became the #1 independent film of 2018, earning more than $86 million at the box office. Others include I STILL BELIEVE, a biopic about CCM megastar Jeremy Camp which was released by Lionsgate in 2020, followed by the 2021 release of THE JESUS MUSIC, sharing the untold story of how Jesus Music transformed into the multi-billion-dollar industry of Christian Contemporary Music.

AMERICAN UNDERDOG followed in 2021, which told the story of NFL MVP and Hall of Famer, Kurt Warner. JOHNNY CASH: THE REDEMPTION OF AN AMERICAN ICON, is a documentary that details the true story of a music legend’s spiritual quest and releases Dec 2022. Their latest film, JESUS REVOLUTION based on The Jesus Movement that changed the course of history and comes to theaters Feb 2023.

Jon is also the author of the book Beyond Valor: A World War II Story of Extraordinary Heroism, Sacrificial Love, and a Race Against Time, which tells the amazing true story of his grandfather Red Erwin, who received the Congressional Medal of Honor in World War II. Beyond Valor was published in August 2020.

Enjoy my conversation with Jon Erwin.

Jon Erwin 0:00
Like if you can combine two things, eventually you'll win. And those two things are just, you know, maybe call it grit, or just pain tolerance or endurance versus perseverance. If you can, perseverance if you can combine that with curiosity. Yeah, eventually you'll win. Like if you can just have a higher tolerance to pay. And just keep going like it's going to take longer than you think.

Alex Ferrari 0:25
This episode is brought to you by the best selling book, Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show Jon Erwin, how're you doing Jon?

Jon Erwin 0:39
I'm good man. You've already had my brother on so set the bar low. You know, you've had the you've had the suave, friendly brother on the product. You know, like mad scientist, brother. I think he calls me anyway. So, but thanks for having me on. Yeah,

Alex Ferrari 0:54
I've had Andy, I had Andy on when you guys were promoting American underdog, which I love that film. And after I watched that film, I went back and I just went through your catalog because I was so impressed with how that film was put together. story wise, I was like, wow, there's something here. And then I went, and then I'd heard of the other films I hadn't seen, you know, I still believe and I can you imagine and all those kinds of films. And my wife and I just had them binge them all, man, you guys. Really? Yeah, you guys are doing some really good. Yeah, seriously, you guys are doing some really good stuff. So when your new film, Jesus revolution came up, I was like, Oh, I gotta have I gotta have John on, you know, if I had one, I gotta have the other one on. And then yeah, I'll have both of you on and now.

Jon Erwin 1:33
We'll do it together. Right now we're dividing and conquering. You know, we do so much grass roots, marketing. But I'm glad you enjoyed the films. I mean, ultimately, it's a privilege. I mean, it's a privilege to entertain people, like it's, I just think the business of entertainment is so hard, and, you know, sometimes sucks on a certain level, because it's so hyper competitive. You know, sometimes it's easy to lose sight of just how cool it is to get to do what we do, you know, and anytime that you can have, you can sort of see something in your mind or feel it deeply in your soul, write it on a piece of paper. And then hundreds of people come around you to make that thing real. And you're you're sitting there with an audience and they're, they're moved by it, and they're watching it as if it were real. It's like magic. It's like dreaming while awake. It is a privilege to do this. And I'm grateful for the audience to supporting the work enough to let us do this for a living. And this is a job that you should like work another job like behind the desk for years and years and years, save up some money and just blow it all getting to do this. So the fact that we get paid at all for this is really, really cool.

Alex Ferrari 2:39
It's a miracle that anything gets paid. It's a miracle that any gets made. And that is fascinating that as as, as an artist, we are the artists that spends the least amount of time doing the art, which is the days on set are so few and far between. It's mostly revving up to get the damn thing made writing getting produced getting trying to raise money, do all that stuff, then you spend if you're lucky 30 to 60 days if you're lucky.

Jon Erwin 3:12
Yeah, I was. I was talking to but having said that, I'm going to talking to Mel Gibson about his movie, Hacksaw Ridge. Very good movie. And, you know, it's the directors question. Like I was like, how many days did you ever shoot it? And he was like, man, you know, they didn't quite have their money together. I had to shoot that movie in 58 days shooting. I'm like, oh, shoot two movies now. And he's like, Well, on Braveheart. We had 85 I'm like, I would shoot three movies. So yeah, I've never had more than 30 days to shoot a movie. And, and there's there's magic to that, though. I think the absence limitation is the death of creativity. Like there's magic to being in a corner backed into a corner, feeling panicked, you know, and in not being able to second guess your instincts. But But yeah, you're right, you prep for months, you shoot for just a small time, you know, and it's like summer camp, and then it's over and then you then you edit it for months, and then you market it for months. And so you're right. actual making of the theme. The theme, the overall process is very, very short.

Alex Ferrari 4:15
And if you want to really get crazy, if you remember, John Woo, on the killer, he had 170 days.

Jon Erwin 4:24
Oh, come on. What do you do? What do you show you make one shot and you're like, Okay, there's good day,

Alex Ferrari 4:30
You, you basically shoot those insane action sequences until your heart's content. Like that's how he was able to make the killer and hardboiled. They had like 140 180 Day

Jon Erwin 4:43
That's insane, man. That's that's no idea. I don't even know. I don't know. I wouldn't I wouldn't know what to do. I would have no clue how to even show up for a day's work.

Alex Ferrari 4:56
We're gonna shoot half a page today guys. We're gonna shoot it yeah.

Jon Erwin 5:02
Gonna get it 18 Always and we're done. Yeah. You know what's funny, though is is for the independent filmmakers out there, I think, for me, we used to do music videos in our career started in sports television, lied about our age to live on Mondays, we go caravan, somebody gets sick randomly. And then my dad bought us a camera started making stuff. And it's like that Malcolm Gladwell 10,000 Hour Rule. kicked in, just, you know, I really think what we do is, to your point, much more of a business than it is an art form. It's the symphony of art. And it's also much more of a craft than it is an art form. And it combines a lot of art. But a craft is something that you sort of like, just get better and better at every day. You know, it's sort of an iterative process. It's sort of like you against you. And it's a quest to just improve and slowly but surely, seek to master your craft. But you know, way back in the day, we would make all kinds of music videos, that was sort of our grind. And we would do a bunch of them, like four or five a month. And

Alex Ferrari 6:09
500 bucks, like 500 bucks 1000?

Jon Erwin 6:10
Well, that's the thing, it won't know what happened. It was after Napster. And so Andy and I came into Nashville, and the whole industry was like, there are no more $300,000 music videos, what are we going to do? Well, and we were like, someone's gonna pay us $15,000 To do a music video. Let's do all of them, you know. And so we just, we just don't, you know, and so we, but it was this process. But what I realized is, whenever we were on the random occasion that we had all the money in the world. And there were, you know, it just becomes decisions by committee, and there were 12 execs there and all that stuff. There was a magic loss, whenever, like, the way we would do it is like Andy would prep a music video, and I so I would show up to his that, and I hadn't even heard the song, and then he would show up to my set. And he had, you know, we would just sort of LeapFrog. And there was just always a magic when we never quite had enough and time or money. And there's something to the strain of having to solve problems creatively in an environment that's full of pressure that you can't second guess your instincts. It's terrible for your health and, you know, mental sanity, but it really is good for the work. And so I'm a huge fan of, of even like on the movie that you mentioned, American underdog that went from a 46 day schedule pre COVID to a 30 day schedule post COVID, we had to cut a third of the budget out to keep it greenlit. And I don't think that they're the other movie would have been better. And a lot of a lot of the things that we came up with, like using the real footage of the game, you know, which in editorial really did well, we couldn't choreograph near as much stuff. So we choreographed what we could exactly as it happened in the real game. And then that way, we could use the actual game footage, but and so a lot there was a lot of articles, a lot of people saying that was a great artistic choice. And I'm like, that wasn't an artistic choice. That was a production limitation, you know. And so I think you just find great ideas when you're constrained.

Alex Ferrari 8:09
Right! It's like, it's Jaws is the classic example of that, right? Yeah, the sharp doesn't work. Okay, I guess we're gonna show it. We're not going to show the shark as much it kind of worked out for that that that I forgot the guy's name. I don't even know that guy's name. Did he do anything else after?

Jon Erwin 8:24
Now that was that was a 50 day shootings getting jobs was they went 150 days. They went

Alex Ferrari 8:31
But what not his fault. And can you imagine that his first big like he did Sugarland Express. He did duel. We're talking about Steven Spielberg, everybody, if you don't know. And then and then you and this is his first kind of big studio based on a best selling book. And he's like, I'm never gonna work again. I'm never going to work again. He's like yeah,

Jon Erwin 8:53
He was gonna get fired every day and his credit water is horrible. Anytime you introduce in any substantive way to to our industry,

Alex Ferrari 9:05
Nature and general nature in general, but water has water specifically because you got cold water, you can't move everything just and it doesn't doesn't do what it doesn't do what you want it to do. It doesn't

Jon Erwin 9:21
Look good. Boy Does it look good. I think in this movie that we just did Jesus revolution there's a whole sequence in the rain and and there's also some underwater dive take work and for this sort of dream sequence and and I remember talking to a keystone cinematographer, and I'm like yeah, I think we do the sequence and you know, a couple hours or whatever this conversation in the rain, he was like, six hours later. I was like, You were totally right. AKIsE and, but you know, we do have this thing that we say Pain is temporary film is forever, you know, and I do believe it. Yeah, like, go for difficult. It Go for it. Go for death. because no question and, you know, because it's just better.

Alex Ferrari 10:04
So John, I mean, we just kind of ran off with this because a lot of people don't know who you, you, you and and we did.

Unknown Speaker 10:09
We went on it. We just we just went because yeah, we just we just went off. Probably so

Alex Ferrari 10:14
So tell me tell me how you and your brother got you said you got into the business by music videos. Yeah. But your your first kind of F if I'm not mistaken your first narrative was October Baby or one of your first Yeah, was that so right. And that was a completely indie film back then, how did you raise the money for that? How did you you know, get that off the ground wasn't an easy film. You know, subject matter.

Jon Erwin 10:40
Yeah. Why start there? You know, looking back. You know, basically, we were, you know, we, we started in as sports Gehrman was 15. And then we, you know, when we started, we were a service company, really found our footing doing music, videos, and commercials. And then I went to but you know, from the south, right, born and raised in Birmingham, Alabama, you know, obviously, my faith has always been a huge part of our life and community and upbringing. And, and, and then, you know, just around the time that all this sort of new thing of faith based films was sort of emerging, post passionate of Christ, and Sony was doing faith based films. And so I went to direct second unit on a faith based film called courageous in Georgia, and the real Cinderella story, these, this church was making these movies and Sony was funding them. And they were doing like 30 million a box office, and they were tiny films like wanting to make movies. So it was amazing. And, and so I went down there to work on those films, they wanted to do a police drama with car chases, and action sequences, and like, churches, making movies and car chases should never be combined, you know, people will die. And so I was hired to sort of go in and with professionals and take go far away from the set and do the stunt work and do the action sequences. And which I love. And the director of that movie asked the question that doesn't really matter, I think what your your beliefs are? And it's a great question to ask, he's, like, you know, trying to understand you like, like, what's your purpose and the purpose of your work? Like, why do you do what you do? And I think a lot of us focus on what we do. Very few of us focus on why we do what we do. And, and I couldn't stop thinking about the question like I couldn't, the whole time I was working on a film. I was like, I couldn't stop thinking about it. And that led to sort of a fusion of a career and calling and the idea of, of joining the fray and jumping in on values based faith based entertainment, you know, Heartland type stuff, and I remember it, we were doing a film with Sean Astin. And he said, I see you guys frontiersmen pioneers. And I said, Thank you, Shawn, That's high praise is like, you know, most volunteers didn't die on the frontier. And I'm like, well, the name roads actress and the, the, the trail will be paved. But what I learned was, it's such an, it's such a privilege to be a part of anything that's emerging, you know, most industries are, it's like, the cement to the foundation has hardened. So to be able to make your mark on anything that's emerging right in front of you, is, first of all completely out of your control. It's a factor of timing. So that's like technology in the 70s. You know, in you know, computers or, or even that group of directors like Spielberg and Scorsese and Lucas and Coppola and department, all these guys inventing the modern blockbuster, like you just have to sort of catch lightning in a bottle. So it's cool to, to be a part of something, you know. And so that led to a completely different business to finally answer your question which is, which is going from a service company to intellectual property is coming and starting raising money for for, you know, our own films, and October Baby was first we had to raise $100,000, to get the production to that movie made. And, and then we had to raise the marketing as well. In the first quarter million, no joke was from my grandmother, who I kept getting to remind that she invested in film, and, and then the second quarter million from a surgeon named Jim who we hit film, like 150, of his orthopedic trauma cases, and, and so it's just you have to be very pragmatic, you got to get really good at solving problems. And I think the thing that we didn't realize was that, that really helped us was that, you know, you really have to think holistically about a business. And in entertainment, we don't so we think so much about the product, and then but we don't think about how to market and distribute the product. And so as a filmmaker a lot of times, it's like you're, you're climbing a mountain and you get to the top of the mountain. And, you know, you think that you've summited Everest or something, and actually the fog clears and there's a mountain ahead of you that's twice as tall and, and that's marketing and distribution. And so it was very it was it was it was it was it was good fortune at the time that we couldn't had a distributor sorted the film and had to then go raise another three and a half million, which is this category of money that we that was printed advertising was called PNA to get the movie released, and then you know, you're throwing up in a in a trash can on Thursday night because you You bet your your grandmother and everyone else believe that, you know, and, you know, you're thinking, you know, it's funny, as you know, we make the utricle movies. And so, you know, it's a, it's a rare part of our business that on on a Friday by about new, you know, if the last two years of your life were worth anything at all. It's like an election. And I've experienced all sides of it. And it's a thrill. But But luckily, the film went well, and it cracked the top 10. And everyone made money that God included, my grandmother made a film for Sony, called mom's night out. But I think one of the biggest things that I would recommend is just like, if you can combine two things, eventually, you'll win. And those two things are just, you know, maybe call it grit, or just pain tolerance or endurance versus perseverance. If you can perseverance, if you can combine that with curiosity. Yeah, eventually, you'll win. Like if you can just have a higher tolerance to pain, and just keep going like it's going to take longer than you think. But if you keep going, but you're not learning anything, then you're just going to repeat your mistakes over and over again, there's a lot of people like that. But if if you have a level of tenacity, and perseverance, and you match that with just being a student, and learning all the time, and trying to understand how things work, eventually, you'll you'll catch your moment. And for me, I became obsessed with the interrelated disciplines of our industry that a lot of people resent, like, if you're a writer, and director, he's like, Oh, the marketing people, or the finance people. But what I learned is all these things are sort of inextricably linked, you know, the high concept and scripts is essential to the marketing campaign, and the movie itself and its budget is essential to the overall p&l of the enterprise. And, and so what I think really helped me was the ability to think holistically and understand and just by, by, by, by virtue of having to being able to look sort of, like the name of your book that, so Film, film to film intrapreneur, that's such a cool terror, to try to really have the mindset of an entrepreneur, first and foremost, and then let your creativity funnel through that, I think, I think is a much better way to be successful in our industry.

Alex Ferrari 17:41
Well, I mean, that's the thing. That's the reason I wrote the book is because so many filmmakers, and I've been doing this now, eight years, and I've been doing my business I've been doing the film is almost 30. So I've seen and played in so many different sandboxes over the course of my career. But I keep seeing filmmakers make the same mistakes. They just they, they just like they're stuck in the 90s. They think they're going to make a movie, go to Sundance, and someone is going to come down from Mount Hollywood, write them a check. And then they're making a Marvel movie like that's, that's their idea of success. But you and I both know that that's not the reality of the marketplace. The marketplace isn't what it was in the 90s a movie like slacker could find, could find its footing of film, like clerks could find its footing in the 90s. Because it was the new VHS, the video is

Jon Erwin 18:27
Home Entertainment safety net, you know, you lose money at the time. Yeah, totally. And then pick it up in home entertainment. And the theatrical window was and that was enough of a billboard to justify the spin even if you lost a lot of money, because Home Entertainment was so lucrative. But that was a 2030 year bubble, you know? And, and unfortunately, it's changed. The other thing that the reason you got to stay curious is we are in an industry that is rapidly changing. And and so, you know, that's one of the I think the problems with film schools is if you're out of the industry, for four years, it's a different industry. And certainly COVID has actually accelerated that change. And so what COVID did, in my contrarian point of view is that COVID COVID is going to end up reshaping our industry very similar to how Napster reshaping music and and what it's going to do is it just it's going to pull forward about a decade of change into a more constricted window. And it's going to take a lot of time for that. Now, having said that, if you can sort of skate where the puck is going to be as Wayne Gretzky said, there's enormous opportunities opening up. But you got to sort of let go of the past and really be hyper curious about the future. And so learning to me being curious and learning and I'll give you an example of what you just said, we did our second film, our first 100 5 million or second 10 was very profitable. Then we found our voice with a phone call Woodlawn. We, we you know, they say a filmmaker finds their story and tells it over and over again and our we found inspirational true stories and that's just like our Our niche spent raised all the money for the film was about third of the PNA did the wrong deals, didn't basically make as much money as we hoped we were about 15. And box office really needed to do 20. And that was the first time I didn't get all the money back to the investors, we had like this perfect batting average up till then with the films and documentaries. And we really, I couldn't sleep at night, I just I hate to lose, it's like, my philosophy is like, either either we win, or let's just play again, let's just whatever it is ping pong, whatever, you know, go go get and so. And so what we did is we actually, to me, a huge part of success is just learning to fail correctly. And mindfully, and failure, in my opinion, is the great teacher, if you'll let it be. And so with Woodlawn, we stopped in for five months, we studied it, we asked questions. And we did something that I don't know why more people don't do we solicited a ton of criticism from people like if we're going to be in an industry that has this whole category of people called critics that and we're going to read all those things obsessively. Why not solicit criticism from people that actually care about you, and want want the best for you? So we went out to all of our friends and people in the campaign outside of the campaign, what did we do wrong? How can we do better? What what can we learn from this, and it ended up with this 170 page, you know, post mortem slash Jerry Maguire manifesto. So you know, and, and we saw inside the market, we saw new business model. And that was the playbook that led to I can only imagine, and I can only imagine was built to break even at 15 million box office. It did that in its first two days, first three days. And it did. So everything between that and the 86 million in box office that it did, and becoming number one of the year was margin. But that would have never happened if we hadn't failed number one, and we hadn't feel correctly. Number two, and really learned, we didn't make a better movie we actually spent less on the movie with Imagine we actually implemented a better business model, and a much more innovative business model. And that's what led to the success of the movie. And we also learned a lot about what people wanted. And so I would just say that you have to embrace and what I found is the titans of our industry, Steven Spielberg, you know, we were just talking about he is as good a businessman. Oh, as he is an artist and filmmaker, he's produced more films that he's directed. He is incredibly true on the business. So it was Tom Hanks. And so it was Matt Damon. So it was Ben Affleck, like, like, we think of these people as artists, but they're also really astute business people. And you have to hold both together, and you have to value both. And you have to see the interrelatedness of both. And I think what keeps a lot of filmmakers back is they have this sort of almost elitist resentment, that we're in a business and we're selling products right now. And they had to buy, you know,

Alex Ferrari 23:05
It's so annoying. It's, again, why I wrote the book, because it was so annoying that nobody's thinking outside the box. No one's thinking that this is a product. And we're like, It's art. Dude, if you want to go make art in the backyard, my friend knock yourself out. But the second you take grandma's $250,000, you better figure out a way to get grandma's money back. I mean,

Jon Erwin 23:25
It's entertainment. It's not art, it's entertainment. It's a symphony of art to create it. But there's a nobility, I think it was John Lasseter, that said, the nobility of entertainment. You know, the idea that, you know, we provide a service and by the way, and I just believe we're in a service business, like one of the things that we say there's not about us, it's about the people sitting in the seats and the experience they're having. And that's it. And you got to get out of the way of that. And, and so to me, it's about entertaining an audience about loving an audience is about getting getting to know an audience and serving that audience well. And the people that have really done well in sort of other niche sectors like Jason Blum has become a good friend. And the way he thinks and the way he talks about the audience, and entertaining the audience and the way he places you know, jail is this friend of mine, and he was one of the pilots and Top Guns he talked about every day, Tom Cruise shut up and just said, this is a privilege what we do is a privilege, how can we exceed the expectations of the audience? So I've found the really great people our industry are much more service oriented than they are sort of selfish about their, about their precious ego and their their sort of artistic expression and the greats in our industry are much more about let's entertain the audience like that's the normal thing to do is people are paying money. They're paying, they're they're paying in their time, they're buying popcorn that's more expensive than anywhere else on the earth. They're paying basically the same price. For my movie as they are for Avatar, they cost like

Alex Ferrari 25:03
100 times more 540 million.

Jon Erwin 25:07
So the attitude that I need to have is like, I'm gonna do everything I can to entertain you, and to uplift you, and to give you a great experience in the movie theater. And then if I've done that, well, maybe I can also tell you what I believe, and what I hope will enrich your life as well. But if I just the more you apply a mindset that is not common, and certainly not taught in business, in film school, but a mindset of the pregnant is in the business, and a mindset of service, entertainment, the more the more you win in this industry, that's what I found. And I think a lot of what the attitude that comes out of you know, that that's expected, from filmmakers is actually the opposite of what will actually get you to the top of the industry.

Alex Ferrari 25:54
Well, let me ask you this, because I'm really curious to hear your position on this, you know, the theatrical business model has changed dramatically since COVID. It was already on the downward slope, we were all we all saw. And like you said, a decade worth of change is been compacted in two or three years, and the theatrical business is hurting. There's no question about it. Last time, I went to a theater. And I've said, last last year, there was only two movies that I went to the theater that I actually went and paid money to go see, which was Top Gun, and Avatar. And those are the only two because those are the only two that I felt that deserved a theatrical experience, from my from my point of view for me to get out of the house and go and all that there are other deserving movies. But you know, for me to the kids, all that stuff, you know how it is. But your films are interesting, because you are servicing an audience that doesn't get serviced, often, and definitely not serviced. Well, often. So it's, again, goes back to that, that my book was, which is the future of filmmaking is niche filmmaking, finding an audience of good news. Yeah, finding an audience and serving that audience. Like you said, you want to serve them, you it's a privilege. So your audience is faith based. And and specifically, not only faith based, but the sub genre of, you know, true stories that are that's kind of like where you found your, your, your really, your, your magic, your secret sauce, if you will. But so, it was so interesting, because I just moved from LA to Austin. And it's a very difference. Great City. I love Austin, low Austin. It's amazing. But I you know, when I go to the theater, or I passed by the theater, what was one of the posters I saw Jesus revolution?

Jon Erwin 27:36
Oh, great. Yeah, we're doing that.

Alex Ferrari 27:39
But that was, but I but I saw that months ago, months ago, I saw that in the theater, I would have probably not seen that in LA. Probably not, because it's not the demographic, quote, unquote, of this film. This is a Heartland center of the country kind of film. And but that audience shows up. They show up to the theaters, they do that. So it's a lesson that I hope everyone listening is, is about is one, an audience will show up for Top Gun. Because it was an amazing experience. I would go see it in IMAX today. There's such an amazing experience. But if there's something that touches their emotional nerves, that's what will get people out of seats. But with that said, What do you feel about where the pucks going to be in three or four or five years because theaters are starting to drop more and more screens are just going away? I've seen them just close the shop. So how is your business model going to work differently as you might still, you probably have a longer life theatrically than most filmmakers. But at a certain point. Yeah, I think it's, you know, yeah,

Jon Erwin 28:47
Well, it's interesting that you it's a great question. It's one of the questions to ask is what's the future of the theatrical experience in theatrical window? I do study it obsessively. In RG has put out some really good reports on trends post COVID. I really, I the short and the long. The short answer is I think that the actual window will absolutely endure, but it's just going to be different. And I think it's going to look a lot more like Broadway. Then then then what we had before COVID And I could literally talk about for hours about until like Steve Carell and Crazy Stupid Love. You want to like roll out of a moving car, like oh my gosh, I'm done with this guy. I'm a nerd for this stuff. But But, but I'll say I'll say this. Here's the question to ask for every independent filmmaker. If you're asking the question, which I think traps us, is this a good movie? Therefore, it deserves a theatrical experience. That's the wrong question. The best thing that I wrote down that I think is way more true now than even when I wrote it in that post mortem to Woodlawn is I wrote down this is no longer a movie business. This is a brand driven event business. And that's what it is. So avatars a brand, you know, top guns a brand, and it's an event, it's a social event. And we need those things and we need to go see them. The thing is, we just need fewer of them. And we want them to be bigger, and there's just there's not everything. Post COVID, coinciding with the streaming war, we don't need a lot of categories of films outside of our home. So if you can be one of the things that works outside the home, you actually make a lot more money right now, like Avatar sitting on top of the box office number one, or was it six weeks, seven weeks? Like that's not a good indicator, most of the industry, that means that we're all just gonna go see Avatar and Avatar is going to play forever, like a show on Broadway, like Les Moonves or you know, whatever. And Tompkins the same way. And so what does that mean for all of us? And yeah, loves doing it. Megan did great. You know, and things will work, but less work. So the real question, the real question to ask yourself with evaluating a movie for theatrical opportunity is can I think my god live at Samuel Goldwyn, who is true to my first film, one of the great old Titan executives, the industry said, he always asked, you know, is it a? Is it a? Is it a good movie? Not the right question. Is it a great movie for an audience? How many of them are there? And do I know how to talk to them? And so the real question is, can I make this as an event? For an audience? If the answer to that is yes, then you have a theatrical shot. Okay, then you ask how large is that audience? And do I know how to talk to them, and then you actually reverse engineer the economics to that end. And so what I've learned is, I'm still alive in this business, number one, by the grace of God. But secondly, it's much more about mitigating risks and modeling a downside than it is betting for an upside. So like with imagine, we built it to break even in our prior film, films box office 15 million. The film that I'm doing right now Jesus revolution, I feel that it's an event for our core audience, I think people are going to show up for it, I don't know, talk to me in three weeks, or whatever. But I really do feel like I really do feel like it's an advance. And it's like a social event. And that's why we're putting in theaters and really going for it. But it still has a very achievable, breakeven. And so to me, it's really about reverse engineering outcomes and protecting a downside. And so and letting instead of saying, what does this movie cost? That's the wrong question. And say, what's the business model of this? What do we think it could achieve? And, you know, if we don't know if it's the actual, but it might be well then make it at a cost where the product is now usable. And you can probably create a marketplace around it and flip it to a streamer at a profit. But still test it for theatrical, you get over a certain budget where sort of has to go theatrical so. So I think it's just about really thinking about the audience. And I think that the actual question will become, is this an event for the audience, if you can say, with a straight face, this is an event for an audience of people that I know, release it in theaters, that's going to still work? If it's not, if it's not a social event, and typically a social event that's undergirded by a brand, then you're going to really struggle in today's environment, releasing computers.

Alex Ferrari 33:30
Well, I mean, the brand, you guys put it right in the title Jesus. That's the brand. Arguably, what a great marketing by the way, Jesus, His people. Great, great marketing over the years. Yeah, well, we'll see. Yeah, Jesus, Jesus has done well. But the point is to me,

Jon Erwin 33:47
Yeah, but

Alex Ferrari 33:49
I didn't You didn't hide it. And that's why I was so impressed about it. Because a lot of people would be scared, they would change it to something else. But the put the word Jesus, that Jesus is a trigger word, for a lot of people has nothing to do with poor Jesus. But it's a trigger word for a lot of people. And you decided to put it right out there because you know who your audience is. And that man, God bless. God bless you for that, brother. I mean, seriously, I was like,

Jon Erwin 34:12
Well, also, you know, what I want to make your movies that I don't care who you are, or what you believe, I'm going to try to make a movie that you love. But I found it's actually better. Instead of trying to make a million people love like you. Yep, just find 100 People that absolutely love you, and build a relationship with them, and super serve them and then let their let them be your voice to the masses, and just trust that those people are indicative of some level of the population, you know, and there's more of them. And so with Jesus revolution, you know, it'll be very interesting to see what happens because we don't have as much you know, advertising money as we did with American underdog but we've taken the time to go all over the country and really connect the film to the audience. It's leaders and, and you know, there's just a there's a message behind the movie and it's, I love the movie. It's a fun movie, it's you make you laugh and cry. I think the performance is really good. It's kind of like my almost famous or some like, you know, to a Cameron Crowe film, you know,

Alex Ferrari 35:15
oh, I could tell that could see that.

Jon Erwin 35:17
What is the cost of a good artists copy Great artists steal Cameron Carver, listen to this, I'm sorry. But, you know, but it sort of is in that spirit. And the cool thing I think about it is I didn't name the movie, Time Magazine named the movie. And this is a cover of Time magazine from 1971 at a very similar time, and there was this psychedelic sort of Jesus on the cover and, and with this 10 page spread that was so incredibly optimistic and hopeful. And it just said, Jesus revolution, and it was this sweeping hippie revival that was going on all over America. So the good news is, there's a historical context in Time magazine called, we're just telling the story that cover.

Alex Ferrari 36:00
And you know, what's fascinating is, after I watched the movie, it's not a it's not a preachy movie. It's actually I love the trailer, because it's not like, you know, if you don't believe in Jesus, or you don't believe in that, you could still enjoy this film, because it's just a great story, of transformation of people searching for themselves and finding, you know, the divine within themselves and divine, within groups of people opening up doors that are shut discrimination against people just because of the way they look. Yeah, there's so many themes in this film that I absolutely loved and connected with. It's not like a beat you beat you over the head with a Bible conversation. It is not by any stretch of the imagination. It really is a wonderful thing that almost anybody can enjoy.

Jon Erwin 36:42
I'm glad you said, man. So that's what we were trying for it. I'm so yeah, you say that we we basically. That's that was exactly the intent. You know, I wanted to make a movie, I just think the narrower the focus, the wider the appeal. And that's why I think Jason Blum does that really well. Oh, yeah, something specific, really well, but I took my daughter Megan, and really enjoyed it, you know, and, and so I think that, that, what we're doing is we understand who we are and the audience that we serve. And we're, we're unapologetic and unafraid of telling stories that we love that we hope other people are going to love to. And with this story, what's been interesting about it is because it is set in the world of the church, in the 70s, but people that don't believe or have any sort of religious affiliation at all, love and appreciate the movie because they see it as sort of a modern day allegory of loving the other. So basically, the story is this sort of square pasture geared by his daughter, opens his church to this group of hippies, that at the time, weren't allowed become the church like the at the time, it was like, you know, for a hippie to go to church, it was like, go home, get a job, take a bath, cut your hair, we joined society now maybe you can come to church, and he just let him in. And there was this hippie street preacher named Ronnie frisbee, and it was like a nitroglycerin moment. And that sparked this nationwide awakening. So there's a ton of natural humor in it, because these groups of people are so different. But that theme of like opening your heart in your mind. And literally your diverse to a group of people that society would see you can't hang out with that society would say is a polar opposite point of view, then you and actually learning to love each other. And joining together in something that seems to play a really strong and really rabid relevant to today's sort of just this, this situation that we're in as a country, you know, no matter no matter what people believe. And so it's cool to be able to do something really specific. But that also plays as a broader sort of motivational allegory, you know,

Alex Ferrari 38:53
And you know, what's, what's wonderful about what you and Andy your brother do with your films, is that you have this beautiful balancing act that you do with all of your films that you put just enough in to serve the core audience. But you put just enough in that someone outside of your core audience could enjoy like, I can only imagine was you man, you nailed it right down the middle for your core audience. But when you're watching it, anyone can enjoy that film. Anyone can enjoy American underdog. Like you don't have to,

Jon Erwin 39:25
I'm glad you say that's the goal. I mean, a lot of times it's like it's fun to be able to test contrary in opinions, like like opinions that maybe other people don't share. And my opinion about Christianity is it's not divisive. It's not. You know, there's this verse in the Bible. It says, the fruit of the Spirit is love, joy, peace, patience, kindness, goodness. And then it says against these things, there is no law. And my opinion is when you portray those things correctly, like who's gonna say we don't We'd more love joy, peace and patience and kindness to each other and goodness and society like, like, we need these things today. And I think if you just let the story do the work, you know, trust the audience's, you know, abilities, and you don't have to beat them over the head. And I think that just choose stories that you feel are powerful and life changing, and tell them to the best of your ability. I think that that's just a better way to do it. And I think if you do it, right, these stories can be inviting and inspiring, no matter what belief you have, and I don't think anyone should ever feel alienated or driven away, or ostracized by Christianity, I just think that that's, that's unfortunate. And one of the things that I would hope changes, you know, over the next decade is this is this is just, this is good stuff for everybody. And those are the stories that we want to tell. And I think when you just really portray and infuse the virtues of Christianity in ways that are really entertaining and stories, you know, they're things that are universally needed, and, and things that we who doesn't love a good redemption story? You know,

Alex Ferrari 41:09
I mean, absolutely. And I mean, it's very progressive, what you're saying, you know, it, it shouldn't be, but it is, and wonderful in a wonderful way. Because your point of view on your faith is not, you know, it, this is a weird thing, because I lived in the bubble of Los Angeles for 13 years. And then when I moved to Austin, I just saw things a little bit differently. It's really interesting to see and by the way, Austin, not the, the most conservative situation. The imagination, all the crazies and all the weirdos, you know, Keep Austin weird. It's a wonderful city. But yeah, I just start seeing things a little bit differently on the way I'm like, oh, okay, this makes sense now, and it's, I love this, I love what you guys are trying to do, because you are trying to bring the two, the two sides, whatever, those two sides together together, because that's what we should be doing. Regardless, you know, you and I both grew up at a time where we both could, you know, believe different things and still have a beer, or still have a conversation. I was, like, you know, are you kidding me? My, my father and me have completely different points of view on life, you know, and uncles and, you know, all that kind of stuff in the family. But, you know, we still get together, we still love each other, we still, you know,

Jon Erwin 42:28
That's right. You know, it's, it sounds like such a cliche, but yeah, love really is the, you know, in the sense of, like, you know, when you think of like, you know, there's so much more that unifies us, and things to agree on, and then then divides us. And I think there's just this gap of sere in the middle. And, and I, for me, you know, I had the good fortune of being born and raised in like the buckle of the Bible Belt, Birmingham, Alabama, but very quickly at the age of 15, traveling outside of it, because I was working for ESPN. And then in marketing the film's you know, I live in Nashville, Tennessee, I commute to and work in Los Angeles, spent about half a week or a week of the month or whatever, there. We market these films everywhere. I've traveled the continental United States man. And you just realize that there's a lot that binds us together. And there's a lot to have a beer over and talk about and celebrate. And when you just boil things down to their themes and their values, there's a lot of values that we agree on. And so I think as a as a Christian, what I've realized is man, actually there's a hunger for this stuff beyond belief, you know, in terms of like, beyond what people believe, I think if you sit down and watch some things that are really well made. But but you know, this is where we had a decade of the antihero are very good versions of that. But if you binge Game of Thrones House of Cards Breaking Bad, you just it's hard to believe in anything, let alone yourself. And I think people are craving a sense of meaning and purpose and, and values. And so there's sort of a return. So yeah, has Christianity been weaponized and counterfeit? Absolutely. But that's just what we do as people, whether it's politics, or religion, or whatever,

Alex Ferrari 44:24
All religions, by the way, almost all of it, yes.

Jon Erwin 44:27
But I would say that, you know, it says something about the source because you only ever really weaponize something that's intrinsically powerful, and you only counterfeit something that's intrinsically valuable. So of course, the crazies are going to use this thing to their own, you know, purposes, and there's going to be televangelists, and there's going to be rogue people but, but I think the thing at its source is, is beautiful and meaningful and powerful. And whether you believe it to be absolutely true, like, like I do, and I find great meaning from that or whether you like Thomas Jefferson, who famously cut all of the references to the divinity of Christ out of a Bible. It's called the Thomas Jefferson Bible. The reason he did that is he said, he didn't really believe in the the Divinity, or questioned it, but he thought the teachings of Jesus were the greatest moral reset in the history of the world, you know, and I agree with them. And so what it's just good stuff, it's, you know, loving your neighbor, going the extra mile turning, turning the cheek, you know, being known by how you love people like these are things that if we reintroduced to society, society would be better for it. And I think that the best way to do that is through stories. And so what we want to do is we want to tell stories that, that certainly resonate with our core audience with that Heartland audience and super served them. But also are just hopefully, entertaining and applicable to whoever wanders in the theater. But what we want to do first and foremost is entertain. We're entertainers first, and I hope to there's nothing like being in an audience of people and hearing them laugh and cry, and tear at it at a movie. I've never seen a movie. Like Jesus revolution, we really screened it far and wide and early last week, let us we've shown it to a lot of people. And you know, I've not ever been a part of the movie where people are cheering during the film, at certain points. And that's a wonderful experience. And it's so it's wonderful to connect with a core audience like that.

Alex Ferrari 46:26
You know, it's in what you're saying is true, because I've noticed that as well, in some of the other work that I do, and other shows that I do, that people are starving for this kind of message, these positive messages, these positive stories, these things that are that fill you up. And look, I love Breaking Bad. I thought Breaking Bad was one of the

Jon Erwin 46:49
Most perfect last hours of television ever, ever,

Alex Ferrari 46:52
Ever made. And other than maybe two episodes of the entire series, but that fly episode drove me nuts. Other than that, the whole series was almost perfection. It really was as as, as as an art as an art piece. It was beautiful. But at the end, you don't feel really uplifted by by what Walter White has been doing. You know, it's been entertaining as hell. But then you watch something like Shawshank, which is one of my favorite films of all time.

Jon Erwin 47:20
And that's right, that's exactly the difference. Yeah.

Alex Ferrari 47:23
And then you look at Shawshank and if you look at IMDb, it overtook the Godfather as the most is the best film ever made. How and why? And I've said this and I've talked to Oscar winning screenwriters about this. I've talked to every story analysts about this. I've talked to filmmakers about this and like what is it about that film that is connected with so many people from every walk of life since it's released, and it's the worst name in film history worst name in film history? On on paper, it is not a particularly great story. You know, it's like oh, it's a it's a pretty it's a it's not a it's not a particularly like innovative story on the surface. But what Frank Darabont was able to do with that movie has connected so deeply with people who you know people who think Steven Seagal is the greatest actor of all time. Love Shawshank.

Jon Erwin 48:22
Yeah, though it transcends man, and I'll tell you what it is at its essence. You know, I love I love to think about and find the essence of things. There's this great book, Man's Search for Meaning by Viktor Frankl disguises was in several, you know, survived the Holocaust, his family did and a psychologist was in several camps came out and finished the work that he beaten began before, which led to one of the Great's psychology books ever written, which is Man's Search for Meaning and, and he had this incredible optimism, even though of all he had been through, and his take was that he can was thing logotherapy is the Greek word for me, or Lagertha, I don't know how to say it is the Greek word for meaning. And his point was that actually, pleasure wasn't sort of the end all. Like Freud, you know, his point was that actually, the the quest is to find a sense of meaning and purpose to your life, that is what everyone's looking for. So if you talk about the function of the storyteller, whether that's a movie, or a play, or sitting around a campfire, the function of the storyteller in society is to try to take all this nonsense and all these things that don't connect and, you know, and fit them together to bring a sense of order and meaning and purpose. So the stories that I think transcend you know, when, when, when a wall is right, that line, every man dies, not every man really lives in the middle of a brilliant film Braveheart. But that's meaning and purpose. And I think it's actually the power of that theme that makes that movie transcend not that you Onra I think it's the theme of living from your heart and living from your soul, you know, and living from your passion and Shawshank the same way Hard movie but brilliant material in terms of meaning and purpose. And so I think when we did I can only imagine barbicide just as what is the essence of like, what do people how does this dude that looks like you know, offense? Right? This multi platinum juggernaut independent artists, not you, I'm talking about Bart, you look great anyway. And so does Bart now, but anyway, but the idea of, you know, how does how does, you know, just, he's just an everyman, you know, I'm saying like, there's anything, you know, and he was an everyman with an everyman band that was, you know, independent from Texas, how do you ride this multi platinum juggernaut? I just said, what do people feel when they hear the song and because I got to match that with the movie, whether people know it or not, they're gonna feel the same way. And he said, You know, it's a rush of hope. That's what they feel. And so we sort of, we sort of engineered the whole movie around that same experience. And I just feel like people need a rush of hope right? Now, they need a sense of like, my life matters. There's meaning to life. There's some sort of destiny, there's some sort of purpose here. And, and I and I need sort of, I need to go out of a theater feeling hopeful and feeling like, I'm matter, and life is worth living. And I think that, as great as Breaking Bad is as great as Game of Thrones is, except for the last season, please remake it, you know, you know, that you, you have the opposite. After you watch those things, you just sort of feel this sense of, it's me versus everyone else, hopelessness, you know, and it's survival at all cost. And I think that seeped into our society a little bit. And I honestly think that the aggregate entertainment is one of the reasons why we're at each other's throats, you know? Because if you watch Game of Thrones, and house guards, Breaking Bad and other things, it's like, Okay, there's one law, I gotta live and you gotta die. And that's it. You know, it's me versus everybody. And I think that's gotten into society a little bit. And I actually think, you know, what we say is the world needs a little more Catherine. Sense of Frank Capra, you know, It's a Wonderful Life and things like that a little a little optimism, a little hope. And, and I think that there's room in the marketplace.

Alex Ferrari 52:22
Do you think that because I think there's going to come up, I do think there's going to come a point in the next decade that there's going to be a runaway hit like a juggernaut hit, and it's not going to be one there's going to be a series of them that are and you guys are probably going to be behind one or two of them at least. But there that's going to connect with the majority of people looking for that rush of hope. And they're gonna go oh, wait a minute. Maybe we shouldn't remake another Star Wars or another Marvel show. And maybe we should start putting some money into this. Do you think that will ever happen within the studio's because they always go with the money goes, even after passion.

Jon Erwin 53:02
Everything is cyclical. I think everything is cyclical, and everything is counterprogramming. And I think one of the reasons I can only imagine worked was there was an article before it came out that deadline wrote that said like the music biopic is dead like these films don't work anymore. The point is, we sort of were at the front end of the reemergence of a dormant genre. Now you think like Elvis and stars born and, you know, Bohemian Rhapsody, and all these music, like one right after the other, this is now a reestablish genres, it's actually a little more risky. One of the real hard things about filmmaking is an independent filmmaking especially, is that the way to win with independent film is our minds are differential engines, meaning there's a great marketing book, Seth Godin book Purple Cow. Yeah, his whole thesis is that if you see a cow, you don't take a photo of a cow, you don't tweet a cow. You've seen a cow. They're all cows, they'll say, but my gosh, if that cow was purple, you know, oh, my gosh, there's a Purple Cow. You know, so I'm going to tweet that, you know. So my point is, that you really have to have the courage and conviction that if something is entertaining and meaningful to you, it'll be entertaining and meaningful to other people. Like there's more of you. And I remember what I can only imagine we had done all this research and we had seen a gap in the market. And then we had seen the need for a brand and I knew that I love that song. And everybody I knew love that song. And so in the core community, but every studio told us now one executive is Studio said, you know, you know, I think there's 18,000 people that would watch this movie and that's, that's it. That's the total audience. This will never work. But we just went forward with a conviction, but because we record with the conviction, we owned it because nobody would. Nobody would take a risk on And we benefited from that. And so I think you have to be willing to be different, you know. And you have to be willing to take it take bets on things that you feel deeply. And, you know, I think when you listen to the stories of like Star Wars or jaws were one of the great one of the great blocks of our industry. And that three our entire dreams documentary is the chairman of 20th century fox came to Alan Ladd Jr, who was the who was the chairman most vision group and said it was in post production said shut down the Star Wars, The Star Wars thing. It's an embarrassment to the studio. And Alan Ladd Jr, not having seen a frame of the film said, I've seen it, it's the greatest movie ever made. It's one of the greatest flops in the history of our industry. But the point is, that's how weird Star Wars was to, to everyone that that was looking at it, you know, and they were the studio was sending notes, like the Wookie should have pants, why does the pinata and they're like, really, the point is that the studio business is a rear view business. And they only the thing is like, hey, we want something totally original, that's just like something else that made a billion dollars last year, like that's just the way they think. And so it takes a level of conviction. And, and it takes a level of as an independent filmmaker, extraordinary belief. And, and I actually think a lot of filmmakers have like, they want to stay above that, like, Oh, I'm working on this thing. And you know, it's gonna be good, you actually have to have an attitude of like, I love this. I know, there's people that love this, I'm trying to make it the best I can. But I'm telling you, there's an audience for this. And you have to have a level of conviction in yourself, and in the thing that you're creating that is uncommon, to will it through the system, and to get money for it, and then to will it into existence. And that and that's, I think missing a lot within independence all you know,

Alex Ferrari 56:57
And I think the one thing that we can kind of summarize from this conversation is as independent filmmakers, you need to not just make a movie that tickles your own fancy, it has to do with a little bit of that. But you have to find out if there's an audience for it. And don't say horror movies, a lot of people like a horror movie, that's that that's too big, which is again, going back to my book, it's about niching, down and niching down to the point where like, what is an audience that will enjoy this movie? And I can talk to, which is what your what would that executive said? Can you reach that audience with the money and the resources and the abilities that you have? And if you can kick them by combine those two, then you have a potential, not a guarantee of potential for success. But the biggest thing is, I'm gonna make an action movie because people like action movies, you've done, you're done.

Jon Erwin 57:48
Well, you know, what's interesting about that is, I think one of the, one of the real secrets to that if you want to know like a key that sort of unlocked it. It's summarized in the word distain. And what I mean by that, that's what I really bonded with Jason Blum over was the any audience that feels the same, right? He felt like 20 years ago, the horror audience felt mistake, like studios were like, they don't care, like just murder a bunch of people, it doesn't have to be good. And the audience felt that and, you know, I've learned in therapy, and shouldn't do it a little more, you know, the primary needs of people are to not to be agreed with, you have to agree with them. People just want to feel seen, and heard and understood. And, and, you know, identifying, oh, people like horror movies is like, well, now it's like, well, no, yeah, they like horror movies. And guess who saw that before no one else did Jason Blum. And now he's dominated and monopolize the market. So you have like, a one in 1000 chance of competing with him. What you really have to see and have the courage to, to embrace is an underserved audience. That, that, that is being sustained by the industry. And you have to be willing to understand that instead of trying to be cool at cocktail parties in LA, you know, what makes you cool at cocktail parties in LA winning, so go in with an audience, and then, you know, in focus on just loving an audience, and so for me, the faith audience is one of those groups that, you know, they're being called things like, again, it's not a political affiliation, but it's seen that way in LA and so they're being called things like deplorable. And so and there's also this stigma of poor quality, and I'm talking to an investor whose daughter was there and I said, you want to know the you want to know the opportunity and the problem in faith, it's the same things the chart, turned his daughter and said, Let's Play rapid word association game. I'm just gonna say something just responded. She said, Okay, I said, Christian movies, and she just do and I'm like, in one syllable, she just described the problem in the opportunity, like if you fix that, so for a lot of people, they don't wanna be associated with it. I would rather go right at it like Jason Blum went right at it. with work and say, Okay, we hear you, we hear that there's a quality problem. And it's also a lack of authenticity and you're underserved, and you're disdained by whatever you're getting, we're gonna, we're gonna fix that on your behalf. That's the business opportunity. So you really know whether that's Crunchyroll. Think about it. Vic's plus is just having huge growth right now. Or, or or Blum. Doing something's

Alex Ferrari 1:00:26
Or Mr. Beast, Mr. Beast on YouTube

Jon Erwin 1:00:29
Yeah, is getting to know developing a relationship nurturing relationship with an audience that's underserved, that no one else sees value in yet, then, or no one has the courage to really give them what they want. Or an audience that you understand and are representing in a unique way, like a movie like Crazy Rich Asians or whatever, having the courage to do that, instead of like, have the courage to be unique. Conformity is not the way forward in our industry, everyone in LA looks the same, has the same spec script in their back pocket, you know, wants to talk about themselves, you know, and so, how it's homogenized and so to me, the courage to be different is is the way forward and the people like Tyler Perry, or Jason or people that, you know, interacted with, they have way more success by differentiating. And the narrower the focus is, the wider the appeal. And so it's just have the courage and conviction to do something that you really believe in, that you want in need. And that you're connected to an audience that wants wants and needs and be willing to be unpopular while you do it, because you'll be popular when it works. And and, and that's just a different a different way to think in a different way forward. But if you if you identify if you're just in the rearview mirror, and like, you know, oh, the audience was actually filmed his work. Yeah. And everyone knows that. And that's why it's it's saturation. That's impossible. You have to be the one that says, hey, this will work. And everyone says you're crazy and weird. For years.

Alex Ferrari 1:02:05
Not all of them,

Jon Erwin 1:02:06
Cameron, that's how you know, right? That's

Alex Ferrari 1:02:10
Horrible idea. Avatar, horrible idea. Right?

Jon Erwin 1:02:14
If you listen to Peter Chernin Titanic, most expensive movie, at the time, on top of the most expensive movie, it was $100 million at the time, and he went 110 million over budget. Yeah. So you know,

Alex Ferrari 1:02:27
That we knew the first story that we ending of.

Jon Erwin 1:02:31
So so to me, just, I think, look, if I can leave you with anything, is do things that you really believe in, and just match perseverance with curiosity. And then also a level of courage and your decisions, you know, I would rather fail courageously than fail, because I made a safe choice, you know, and do something that you really believe and have the courage to be different and have the courage to put a different voice out there. Because I think that that's what people want is, is unique voices that represent unique audiences. That's one of the joys of the film world is you get to sort see thing through through someone else's eyes. And so and so that's what I'll what I'll leave otherwise, the biggest thing is just keep learning constantly, and never ever, ever quit. Success might be just around the corner, you never know.

Alex Ferrari 1:03:19
So Jon asked you a few questions asked all my guests. What is the lesson that took you the longest to learn whether in the film business or in life?

Jon Erwin 1:03:25
Oh, my gosh, I'm horrible at answering questions. You know, I would I would actually say the value of failure, I think, yeah, I think that's what people don't under failure is incredibly valuable. And it's really the only path to success. And I think it's something that we all run from. But if we actually ran towards it, and learn to sort of fail, small and iterate, you know, I mean, whatever doesn't kill you makes you stronger. Yes, some things do kill you, though. You want to avoid those things. But if you can sort of fail and learn, it's like Thomas Edison said, have not failed. I've just found 10,000 ways not to make the light bulb. If you embrace failure as a part of your process, I think that that's the way to win. And it takes took me a long time to, to it. It's a very vulnerable thing to be willing to fail so that you can learn how to win and and I think that took me the longest to learn,

Alex Ferrari 1:04:18
And the toughest question of all three of your favorite films of all time.

Jon Erwin 1:04:22
Three, my favorite films of all time, I have this list of sort of films that I just think No, first of all, there's no perfect film. I think George Lucas said the best films are never completed. They're only abandoned. But but there are films that I think for the moment in time in which they were created are untouchable, like don't change a frame. So I think I'm trying to think it's one of those and then there's also just great films that that that I've seen, you know, recently but to me Braveheart is still just like, super my soul. I just think that that's such a The well made film that I just it just gets me man, it just gets me. Good. You know, I still think Saving Private Ryan is, is one of those things when he says earn this at the end I'm just that's a summary of an entire generation and, and and just incredible you know I think I think the King's speech is amazing. I think, Gosh I'm beyond three Slumdog Millionaire Fellowship of the Ring was just one of the transcendent experiences I had in the theater like oh my gosh and then I think some of the old ones I think it's a wonderful life and you know, Casablanca you know, I think it's a perfect movie. I've exceeded my

Alex Ferrari 1:05:55
Well, I mean, I

Jon Erwin 1:05:57
What's your answer to that question?

Alex Ferrari 1:05:58
I mean, well, Shawshank is a perfect movie in my opinion. I mean, Shawshank is, it's perfect. I think back to the future is perfect. It's one of the greatest scripts ever made. It kind of is, isn't it is it's the it is as perfect of a screenplay and perfect and an execution

Jon Erwin 1:06:12
Produced by Steven Spielberg. There's no better there's no better producing the director.

Alex Ferrari 1:06:18
And everyone said he was everyone said they were crazy. And it was only the Steven that was able to push it through and then they stopped at two weeks after shooting with the wrong guy like yeah, we're gonna redo these laughs Can you imagine? And Jocelyn Jaws is another perfect film. I mean, that that movie doesn't, it just is perfect.

Jon Erwin 1:06:37
Jaws is Jaws is one of those things where the limitations, the limits personal limitations are what made it perfect. For sure. I think. Look, I would put Top Gun Maverick up there as one as experiences I've had in the theater. Oh, long time, man. I can really really good

Alex Ferrari 1:06:56
Man it is such a good, good movie. It's yeah, there's nostalgia with that film. Without question for guys like you and me. But it is just damn near perfect in what it was aimed to do. Without question and I mean, and also put up the matrix as almost as a perfect movie as well.

Jon Erwin 1:07:16
The matrix is a tote is one of the again, it's it's as perfect as a movie gets by far. I think probably the filmmaker that I most trust now. And I can't wait for Indiana Jones is James mango. I think that dude just fires he nails nails every time. Like I thought Ford versus Ferrari. Unbelievable. You know,

Alex Ferrari 1:07:37
Logan, I mean, Logan Logan sent it transcended the genre.

Jon Erwin 1:07:40
And again, Logan is one of those where it transcends, you know, it's hyper violent, it's gritty. But that quest for meaning and purpose and transcendence is all right there and then television I just think I'm one of those I know everyone's on it. But I think the last and this is great. I just think it's

Alex Ferrari 1:08:01
I hear I hear that's good. But for me Yellowstone right now is anything that tailors

Jon Erwin 1:08:05
I haven't taken the Yellowstone trip like I haven't moved yet. It's on my list

Alex Ferrari 1:08:11
Best writing I've ever seen on television. It's so good.

Jon Erwin 1:08:15
And then I think anything that's I think anyone's Gilligan does is just like he's such a student of our industry. And that just comes out Tarantino in that way. He just comes out his love and obsession of the of the craft comes out so

Alex Ferrari 1:08:29
Jon, man, when can when and where can we see Jesus revolution?

Jon Erwin 1:08:33
Jesus revolution comes out nationwide, February 24. It's in theaters everywhere. And thank you, Cameron Crowe for all the things that I still and I hope you enjoy the very same way and and I think I think no matter what you believe you really enjoy it's an enjoyable film and, and go check it out theaters.

Alex Ferrari 1:08:49
Jon, I could talk to you for hours, brother, I appreciate you coming on man. My man like you and your brother have to eat. When you come down to Austin. We gotta go grab a beer man. Without question.

Jon Erwin 1:08:58
I love it. I'm there. I'm there pretty frequently. So let's do it.

Alex Ferrari 1:09:01
I appreciate you!

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What is Auteur Theory? – Definition and Examples

What is Auteur Theory and Why Is It Important?

Auteur Theory is a way of looking at films that state that the director is the “author” of a film. The Auteur theory argues that a film is a reflection of the director’s artistic vision; so, a movie directed by a given filmmaker will have recognizable, recurring themes and visual queues that inform the audience who the director is (think a Hitchcock or Tarantino film) and shows a consistent artistic identity throughout that director’s filmography.

The term “Auteur theory” is credited to the critics of the French film journal Cahiers du cinéma, many of which became the directors of the French New Wave. However, according to New York University professor Julian Cornell, the concept had been around for a while prior. The Cahiers critics simply refined the theory.

“In the French New Wave, people developed the notion of the filmmaker as an artist. They didn’t invent the idea, but they did popularize it. A German filmmaker who started as a German theatre director, Max Reinhardt, came up with the idea of the auteur – the author in films. He came up with that around the teens….So, [director François] Truffaut and the French New Wave popularized it, or they revived it.” – New York University Professor Julian Cornell

A filmmaker singled out by the Cahiers critics who was the definition of the idea of the auteur is Alfred Hitchcock. By many Hitchcock was viewed primarily as a “vulgar showman” who made commercial thrillers.

“I liked almost anybody that made you realize who the devil was making the picture.” – Howard Hawks

However, his obsessions that showed up repeatedly in his films and the distinct imprint of his personality that appeared in all of his works made him a prime candidate for critical focus within the context of a theory that fetishizes the idea of a singular, distinctive vision that can be seen clearly throughout an entire career.

In all of Alfred Hitchcock’s movies, the audience can see certain ideas and images that pop up again and again. This is where the term the “Hitchcock Blonde” came from.

Think of Spielberg, Scorsese, Kubrick, Coppola, Fincher, Nolan, PT Anderson, Burton, Tarantino, Wes Anderson or Cassevettes, they all have such of unique style all onto themselves. Many of them have such a strong visual style that you can recognize one of their films from a few frames of the film.

Check out the videos below to go deeper into Auteur Theory.

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The Origins of Auteur Theory

Auteur – it’s a favorite term of cinephiles around the world. But what exactly is Auteur Theory? In this Filmmaker IQ course we peel back pages of time and explore the origins of Auteur Theory from the economically tumultuous adolescence of French Cinema to the culture war waged in the columns of competing American movie critics.


Auteur Theory in Hitchcock’s Work

Spoiler

Transcript for Filmmaker IQ Video:

Today, we’ll look at the origins and implications of Auteur theory, while systematically butchering the pronunciation of several French words. Simply put, the autour theory holds that a film is a reflection of the personal creative vision of a director that he or she is the author of a film like a writer is an author of a novel. The natural line of thinking from this in film criticism is that a film’s quality is tightly intertwined with the film’s director, as Truffaut said, there are no good and bad movies only good and bad directors.

But to really understand the impact of this idea, which doesn’t seem all that controversial on the surface, especially in today’s media environment, we must consider it in a historical context. And to do that, you must look at the early 20th century French cinema. France has always had a special place in filmmaking history from the first ever public film exhibition in the grand cafe in Paris in 1895 by the Lumiere brothers, to the works of George Miller Yeah, as though Hollywood and American films would quickly dominate international cinema even in the early silent era.

The French film industry was in important artistic force through the 1920s with Paris, a major cultural center of Europe, cultivating avant garde films like own shot on the loo by smash director, Louie Bruin yell and co authored by Salvador Dali, to the passion of Joan of Arc by Danish director Caro Theodore Dreier. The arrival of sound in French film spelled an end to this experimental avant garde. This new technology sort of caught French filmmakers with their pants down as they had developed the sound technologies, but held no patent rights. Instead, the French would have to license this technology from American and German companies, which came with really heavy fees.

Until sound most French filmmakers were small artists and operation sound changed that and powerful organized foreign studios began to move in. In 1930, Paramount from America opened a studio in Zhong Ville to make films into different languages. a year earlier. 1929 German sound film company tobis clang film open studios in the Parisian suburb of echo ne. From this episode, a studio would come one of the first internationally recognized artistic triumphs of the sound air, so they taught a party under the roof of Paris in 1930.

By Rene Claire, as French theatres converted to sound musicals and filmed theater became the rage, adapting literary and dramatic works for a movie going audiences. The grandiose musical films would start to see some artistic pushback in the 1934 with the rise of a movement called poetic realism. Those were studio shot films with a fatalistic view of life focusing on disappointment, bitterness, and nostalgia.

Perhaps most prominent poetic realist was john Renoir, whose film enjoys much international success with la grani Lucien in 1937, being the first foreign film to be nominated for an Oscar in the best picture category, then called Best outstanding production. But war, especially a World War disrupts everything. When the Nazis marched into Paris, many filmmakers, including Renoir fled, those that stuck around continued working under German occupation, making escapist films and adapting literary works under the watchful eye of German and Vichy censorship. British and American films were outright banned.

So French cinema took off even more heavily reliant on musicals and stage plays as a light pleasant distraction from the grim realities of war. When hostilities ceased, French cinema was actually quite strong and a source of national pride culminating in 1945. The Air Force a part of the the children of Paradise by Marcee Karna and National Center for cinematography He was founded in 1946 to support a strong national cinema.

But when the ban on American films was lifted after the war, Hollywood films rushed in encouraged by a generous quota in exchange for French luxury goods in the bloom burns trade agreement to pay off the war debts. French film production went back to its pre war averages about 100 to 120 Films annually. But the difference now was they were more highly organized, more polished, and better crafted than ever before. But the French output was lacking something artistically, at least to a group of young men who desperately wanted to be filmmakers themselves. Against this old guard tradition of quality, a new generation of outsiders, film critics would establish a new way of thinking about cinema as art.

The liberation of France also saw the rise of the cinephile movement. This was a generation of people who had grown up with film and had access to a huge library of French and American films available at the cinema tech francais in Paris. Therefore would be the K do cinema, the cinema notebooks, a magazine started by Andre Bazin and Jacques Dinoire Val crows with a group of young French film critics including Frank qua Truffaut, john Luca, Darth Claude Chabrol, Jacques Rivette, and Eric role mer, are one of the central principles of Kaya is derived from Andre Bazin is the rejection of montage editing in favor of me’s on sand long take with deep focus, which allowed audiences to take in a scene as it unfolds.

The other principle derived from film critic Alexandria strokes, is the idea of camera stylo and idea that directors should wield his camera, like a writer uses his pen and he need not be hindered by traditional storytelling. A combining these two ideas an essay in 1954, la politique the art tours, Frank qua Truffaut attack the French cinema of quality. With their heavy emphasis on plot and dialogue.

These contemporary French directors he claimed, added nothing to the script beyond pretty pictures they were met door on sin stage setters, not true cinematic art tours like genre Noir, and Hollywood filmmakers like Orson Welles, Alfred Hitchcock and Howard Hawks, direct these were directors that managed to imprint a personal style into their work, using a professional film crew.

It also happened these are tour directors that Truffaut was so fond of, were very established masters oh me zone Sam. To Truffaut, there could be no peaceful coexistence between the tradition of quality and the cinema they are tour. Even the best film of the old guard would be less interesting than the worst film of a true autour of cinema.

In his subsequent writings, Truffaut would continue to attack established French commercial cinema as lacking in ambition in imagination, and preventing young men from making films without a long, drawn out apprenticeship. actually sounds kind of familiar. There were certainly economic barriers in place in the early 1950s. government money was only available to filmmakers with established track records. By the end of the decade, laws would change to provide funding based on the quality of the submitted script regardless of the filmmakers track record.

Now by time Truffaut became a director and made it big internationally with his 1959 film, net costs and cool 400 blows, which turned a $75,000 investment into $500,000. In American distribution rights deal. More private money found its way into independent French production, establishing the financial groundwork for the French New Wave that put a lot of the kbase Film Critics into the director’s chair. Ultimately, Truffaut’s call for the cinema dead tour may not have been a universal plea for cinema, but a manifesto against French commercial films that would ultimately lead to the French New Wave. But Film Critics across the Atlantic Ocean would take Truffaut’s idea and run with it.

mid century American filmmakers didn’t exactly receive the concept of cinema tour very well. Unlike French cinema, which had always been small artisanal like productions. Hollywood in the studio system was an assembly line with films produced on a large scale, collaborative effort. But one film critic would really bring our tourism to the American public eye Andrews Sarris Sara’s writing for film culture Cree the term tour theory in his landmark essay notes on the tour theory in 1962. Heavily influenced by Andre buzzin and the case do cinema.

Cyrus puts forth autour theory as a way to judge films by the way of their director. In the essay he outlines three premises as a series of concentric circles for determining whether a director is an odd tour or not. The first premise of autour theory is technical competence of the director as a criterion of value that is, a great director must be at least a good director at least holding elementary skills in craft and technique of filmmaking. Moving inward. The second premise is a director must have a distinguishable personality that can be seen over and over again in his body of work.

Lastly, and autour imbues his film with an interior meaning which is extrapolated from the tension between the director’s personality and the material he has to work with, at the time, 1962 Sarris lists office Renoir missile gottschee Hitchcock, Chaplin, Ford wells dryer Rossellini murnau Griffith Sternberg Eisenstein von stroheim Brunel Bresson hawks Lang, flirty and Vigo as true on tours of the cinema, masters of film whose body of work must be studied to appreciate their career spanning genius, although much further would be written about autour theory by film theorists and historians.

There would be a popular backlash from another famous American film critic Pauline Kael writing for film quarterly in 1963 Pauline Kael rips apart Sarah’s his premises of autour theory in her essay, circles and squares the joys and Sara’s on the subject of director needing to be competent Calle argues that it’s a pointless distinction to make of a film works. Who cares if the director meets some standard of proficiency? And how are we really to judge on the second premise of our tours signature style being unmistakable? In his work, Hale asked the question well, why? Why is a consistent signature style across films important at all? Why not judge a film on its own merit?

When a famous director makes a good movie, we look at the movie, we don’t think about the directors personality. When he makes a stinker, we noticed his familiar touches, because there’s not much else to watch.

To kale. Ignoring a film’s quality based on the authorship indicates that you’re incapable of judging either a film as a film, does it make it better if you have to watch all the other works by particular director to get the style? Finally on the last premise, kale argues that the autour theory glorifies trash? A piece of art is a medium of expression. Why does there need to be additional hidden meanings? There’s subtext of course, but what really is there to gain from further obscure meanings.

Their ideal auteur is the man who signed a long term contract, directs any script that’s handed to him, and expresses himself by shoving bits of style of the crevices of the plot.

Instead, Calle argues that we should judge the artist by the movie, not the movie by the artists. This spat between two Film Critics sparked off a culture war with two seemingly ideologically opposed camps, the poets and the sonrisa. But in reality, conflict is best used to sell papers outside a jab back and forth, and a snarky line here and there. There was not a lot of gunfire exchanged. Cyrus himself said in 2009 we were so gloriously contentious everyone bitching at everyone.

We all said some stupid things but film seemed to matter so much urgency seemed unavoidable. Perhaps SARS, his greatest mistake was to call Truffaut’s politique the tour a theory, the idea that there is a central figure in a film’s production whose creative vision is translated onto the screen is an easily accessible way to talk about film as works of individuals, especially after the end of the old Hollywood studio system. But authorship in such a collaborative medium can be tough to discern.

Consider Tim Burton‘s The Nightmare Before Christmas. Burton wrote the original poem he came up with much of the concept and design, but he only spent eight and 10 days total on set During its a laborious, three year production schedule because he was busy with Batman and Ed Wood. The directorial duties fell on his friend Henry Selick, who directed the film in the style of burden may have the singer look of a Tim Burton film.

But Selleck was the one in charge and nightmarish shares a lot of similarity with selux later films like James and the Giant Peach and coralayne it gets even more complicated with franchises George Lucas is closely associated with Star Wars and he did direct the first film A New Hope but directorial duties fell on Irvin kershner for the Empire Strikes Back and Richard marquam, who directed Return of the gennai many fans disappointed at the prequels point to Lucas’s over involvement that the original trilogy had a more balanced input from his other collaborators.

The fact is filmmaking is complex. In his later years, Andrew Sarris said, I tourism is and always has been more a tendency than a theory more a Mystique than a methodology more an editorial policy than an aesthetic procedure. The cinema is a deep, dark mystery that we are tourists are attempting to solve and what is infinitely more difficult to report our findings in a readable prose.

The cinema is a labyrinth with treacherous relation to reality. Though proponents of the autour theory weren’t the first to recognize the directors importance to the Cinematic Arts, Truffaut and others place it first and foremost above the plot above dialogue shaping in many ways, the way we talk about films, and film history, acting, cinematography, editing, music, all these things are ultimately in service to the director’s vision.

But some influences shine above others. And an otter doesn’t necessarily have to be a director. It can be a writer, an actor, a producer, even a special effects artist. If you study modern cinema, you will be hard pressed not to find least one individual or even a group of people whose vision and persistence were key to birthing that wonderful piece of Motion Picture history.

So the question is, why can’t that person be you? Go out there, make something great.

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IFH 660: What Talent Agencies Look for in a Screenplay with Christopher Lockhart

Today on the show we have award-winning producer, film executive, educator, and industry story analyst Christopher Lockhart. Christopher is renowned for his script editing acumen. He has read over 60,000 screenplays.  He is also an award-winning filmmaker and member of the WGA, PGA, and the Television Academy.

Chris got his start at International Creative Management (ICM), where he worked as script consultant to legendary talent agent Ed Limato, who represented industry giants such as Mel Gibson, Richard Gere, Michelle Pfeiffer, Liam Neeson, and Robert Downey, Jr.

He later moved to the venerable William Morris Agency, which merged with Endeavor to form WME.  At WME Chris has worked on award-winning projects for A-list clients like Denzel Washington, Russel Crowe, and Rachel McAdams among others.

Chris branched off into film producing with the cult horror hit The Collector and its sequel The Collection, which opened in the top ten American box-office.   He wrote and produced the award winning documentary Most Valuable Players, which was acquired by Oprah Winfrey for her network.  Chris has set up several other projects, including A Rhinestone Alibi at Paramount, and Crooked Creek, a modern noir thriller.

As an educator, Lockhart shares his talent and 30+ years of industry experience as an adjunct professor at Screenwriting program and at UCLA. His writing workshop The Inside Pitch was filmed for Los Angeles television and earned him an Emmy Award nomination.

Chris and I also teamed up for a new webinar from IFH Academy called How to Become a Hollywood Script Reader from Industry Insiders

HOW TO BE A HOLLYWOOD READER is a webinar focusing on the secrets of one of Hollywood’s most vital and mysterious jobs. A reader evaluates screenplays and stories, practicing quality control through “coverage” – a written report that judges creative success. The reader wields huge influence that empowers Hollywood chiefs to greenlight film, television, and new media.

This webinar examines the core components of coverage, how to write it, and provides tools and pro tips to navigate the reading profession – led by two preeminent Hollywood readers. By pulling back the curtain on this creative process, the webinar also gives writers, directors, actors, and producers a rare look inside the mind of those who decide the fate of their material. To access the webinar Click Here

Chris prioritizes emotionality and his client’s character role and development ahead of the overall story solidity. He shared some tips for new writers, some lessons learned from bad scripts, what goes on behind the agency curtain and the blessing of untapping a story’s best version from re-writes.

Enjoy my conversation with Christopher Lockhart.

Alex Ferrari 2:24
I'd like to welcome to the show Christopher Lockhart thank you for so much for being on the show Christopher.

Christopher Lockhart 4:27
Thank you. It's great to be able to talk to somebody

Alex Ferrari 4:32
Exactly as we're we're all locked up in our in our little quarantine caves here in LA. Well, I was gonna ask you though, like, you know, you being on the agency side, I've been hearing from a lot of agents and managers to say that the world has changed. They're never going to jump into a car for an hour and a half again, to go take a 30 minute meeting and then come back to their office. What are you hearing on your end?

Christopher Lockhart 4:54
Well, you know, my policy has always been that I try to get people to come to me for my meetings, generally speaking. But yeah, you know, I think that that we have been forced out of our comfort zone, believe it or not our comfort zone was driving an hour and a half to go to a meeting. And now, we realized that this technology works, it's equally as efficient, and perhaps more efficient, because now we can utilize our time more wisely. Let's face it less time in an automobile makes a very big difference. And I think we're gonna see this ripple through a lot of industries. I think, for example, the commercial real estate industries, you know, you're going to end up with a lot of vacant buildings, because I think a lot of a lot of companies might actually have people just work from home in the future. It's cheaper, it's easier, right, you know, less rent. It's less wear and tear, I think that there are a lot of people who would be open to that.

I haven't been in my office in many months. I look forward to getting back to it. Just you know, just because, you know, you never know what you have until it's gone.

And so I hope that a lot of us just generally speaking, not even with work, but just with life that we realize, I think sort of how lucky we are generally speaking, and then there are some pluses to this, perhaps some people spending more time with their families than they might have or maybe want to, but I think that there are some definite pluses to to, to this, need to cling to those at least otherwise.

Alex Ferrari 6:43
There's some sort of silver lining in this ridiculousness that is 2020. But yeah, you're right. I think it's going to up end the commercial real estate business without question, because there's going to be a lot less people renting, because they don't need to, like, you know, I know, attorneys and things like that. They're like, I'm shutting down my office because I don't need it anymore.

So, before we get started, how did you get into the business?

Christopher Lockhart 7:10
Ah you know, it's always just who you know, you know, who, you know, is very important. And I've been out here for a while, working as a writer, and, and and then, you know, I sort of had some crossroads and, and some things happened in my life. And an opportunity was presented to me to go and meet with this Uber agent named Ed llamado, who was the CO -resident at ICM and agent to the stars Mel Gibson, Denzel Washington, Richard Gere, Michelle Pfeiffer. Robert Downey, Jr, Liam Neeson, you know, go on and on. And he basically needed a script consultant, he needed somebody who could go through all of these projects that were coming to his office for his clients. And, you know, make a long story short, I took the job, and 25 years later

Alex Ferrari 8:15
And Big Bang, boom, we're here. Now, and did you when you were working with? Well, you've been you've been working with, you know, big actors and big, big agencies, because you move from ICM to over to WMA? WME? Excuse me?

Christopher Lockhart 8:31
Both, actually. Yeah. Because in 2007, we left ICM, we went to William Morris. And then in 2009, William Morris merged with endeavour and then it became WME.

Alex Ferrari 8:44
Right. And you've been working with clients, high end clients ever since then doing the same thing, just basically vetting their projects. So you've, you, you, you have a very inside inside information in regards to what big movie stars are looking for, in their movie in their projects, generally speaking.

Christopher Lockhart 9:02
Yeah. And believe it or not, it's, it's not always it's not really rocket science. You know, they're really just looking for good projects. And and I think the, the smartest actors are the ones who don't pigeonhole themselves. So very rarely do I get marching orders. You know, rarely do I get a client who says, Listen, I only want a script that does a, b and c, that that order comes down sometimes, but not often. And I think that's how actors really succeed because they are open minded to all different kinds of projects. And hopefully, the ones that I'm sending their way are, are good. They can't do all of the projects that are sent their way they can only do some. But, but yeah, my job is to it. is to be be a taster, you know, so to speak.

Sometimes I liken myself to a little, like a real estate agent, you know, where I'm trying to find a piece of property for a client. And the job involves other things as well. Yeah, there's a lot of reading. But I'm a little bit of a development executive, because I'll work with some of our writer, director clients, on their projects from the very beginning. Sometimes I'm called in in like a hail mary pass to go into the editing room and consult there. So I basically work with story anywhere from the very earliest of the development process, right through post, I even go on to sets, you know, and sort of work from there also. So, so so it the job entails a lot of elements that make it interesting, because each day is different. Maybe not right now. Right now, every day is exactly

Alex Ferrari 11:09
it's groundhogs day.

Christopher Lockhart 11:10
It's Groundhog's Day. But typically, it's it's, it is varied, but there's a lot of reading, there's no doubt about that.

Alex Ferrari 11:20
Lots and lots of homework to do. Now, obviously COVID has up ended the entire world, let alone our small little corner of the world that is Hollywood. How do you see COVID affecting not only Hollywood, as we're currently seeing it, what you're seeing currently, right now, because it's changing pretty much on a weekly, weekly, or monthly basis. At this point,

Christopher Lockhart 11:43
Warner Brothers just broke the news about how they're going to start to release their projects for 2021. And it's pretty shattering. Actually, it's really changing the game. Oh,

Alex Ferrari 11:56
God, how are they doing it? I haven't read that.

Christopher Lockhart 11:58
Well, there. I've only skimmed through it because it literally just came out. But they are going to do a day and date with HBO max with a 31 day license. And so it's it's it looks pretty complicated. I'm sure it'll be complicated from the agency end. As these deals of course have to be brokered. So ya know, not exactly sure yet, how it's going to ripple out, or what the other studios are going to do. But let's face it, everybody, everybody's improvising. And people always ask, oh, you know, what's the business going to be? Like, in six months? I don't know. I know, I know, just as much as you do. If you would ask me yesterday about Warner Brothers release plan for 2021. I wouldn't have told you that this is what they were gonna do. So maybe the writing was on the wall for other people who are more intuitive or pay more attention to that. But I don't, I don't have a clue. I'm literally riding the surf like everybody else.

Alex Ferrari 13:11
So I No wonder woman is being released. I think Christmas Day or something like that. Day in and day is where they're going to release in the theater. And they're going to do so it's a similar thing, but they're only going to allow it on the platform for 31 days, and then that's when it gets pulled off.

Christopher Lockhart 13:25
That's right, that's exactly what they are doing for all of their 2021 releases.

Alex Ferrari 13:30
Wow, that is a huge, that's really upside down. Yeah, because 2021 even with the vaccine with everything, we're not going to get back to where we were in 2019 for at least a couple years.

Christopher Lockhart 13:42
Well, what what might this news even do, let's say to the stockholders of AMC, you know, I mean, is this going to send complete panic through the ranks there. So, I, you know, this is just this has been a crazy year, and people who say, Oh, I can't wait until 2020 ends, like, there's just gonna be a hell of a lot more than 2021.

Alex Ferrari 14:08
I keep telling people that 2020 can make 2020 is when you want to make 20 look like 2019?

Christopher Lockhart 14:14
Very well might, I hope not,

Alex Ferrari 14:16
I hope not to trust me, because like, I don't know how much more I personally could take. I don't think any of us.

Christopher Lockhart 14:22
I just I it's like I'm on a 12 step program. I just I, I take this day, you know, one day at a time, I really think that's, that's just the best way to do it. Because things are changing so rapidly. You know, there were a lot of layoffs throughout the industry. And, you know, who knows, you know, who knows if anybody will even have a job in six months. So it's just, it's too much to think about. So I just sort of do what it is that I need to do day in and day out, and I just don't think about or try to control those things that are in the future.

Alex Ferrari 15:00
And how do you think all of this is affecting screenwriters? Because, you know, and how can they kind of adjust themselves to this new, this new world that's changing by the minute,

Christopher Lockhart 15:13
What's new about isolation for screening?

Alex Ferrari 15:16
Well, there's that

Christopher Lockhart 15:17
This this is, you know, this is, if there's anybody in the industry who can thrive during this time, it is the writer, because the writer should be writing. That's exactly what they should be doing. Now, it's hard for director to go out and direct or producer to produce. But a writer can be writing at this very moment, by the end of COVID, every writer in town should have two to three new scripts that they've written. And there are still deals, you know, so there are still still writing deals going on, and writers are working. So I think if, if anything, they have the the, they're able to make the best out of this.

Alex Ferrari 16:08
Now there was, there's I think one misconception that I hear a lot of screenwriters that I talk to all the time, is that they look very much like independent filmmakers. They think they're making films today, like it was 1992. So they like thinking of like, Oh, just go to Sundance, and I'll get this and that and they have this kind of magical world that was then I think screenwriters have the same thing with the spec market, which in the 90s. I mean, the Shane blacks and the Joe Ester houses. I mean,

Christopher Lockhart 16:35
Rright.

Alex Ferrari 16:35
Can you talk a little bit about the spec market? And what is if there is a spec market? is it happening? What's the deal?

Christopher Lockhart 16:43
Yeah, there's not really all that much of a spec market right now, a few scripts have sold clearly this is this is not a banner year for selling a screenplay on spec, which is why screenwriter should be writing because there is a possibility that when this drought is over, that people will be looking for content much like after, you know, any WGA strike. You know, we've often seen remember a lot of that that spec boom of the early 90s was fueled by the writers strike in the late 80s. So, so there is a great possibility that that will be hungry for content once the industry is up and running again, which is why people should be writing now worry less about the business at this moment and concentrate more on the creative, because then I think you will be prepared for the business when it is reanimated.

Alex Ferrari 17:53
Now, what is some? What is one of the biggest misconceptions that screenwriters have about the industry about Hollywood in general?

Christopher Lockhart 18:01
Oh, boy, I don't know probably 1000s.

A few. I think I Well, I don't know, I think that, that maybe some more naive writers might think that they literally just sort of can write a screenplay, and then the doors sort of open for them. I don't really understand that. That process as to how the doors would just automatically open. But that's, but that's what they think. Or they feel like because they've written a screenplay that the industry owes them the respect the time to read their script, when that is definitely not the case, by any means. I'm not saying that they don't deserve the respect and time. Sure they do. But nobody's going to give it to me. So. So I think that's a really big misconception. I think another big misconception, of course, is that they're going to make millions and millions and millions of dollars. Write screenplays, when, like anybody in this business, it's a lot of struggle. And one reason of course, that writers at least in the WGA get paid what they get paid is because that might be all that they get paid for three or four years. And, and so they need that money to hold them over. Right. You know, this is why actors get residuals and etc, etc. Because the work is often far and few between. So so there's a lot of struggle. There are, I think, misconceptions that a writer sells a script and their career is made. I would say probably the majority of writers who sell scripts never, never go on to a career.

It's a you know, it's like a one hit wonder. You're always working, it never gets easy. It never gets easy. And I really think that a lot of writers who haven't been out here they think Yeah, I just I just need to sell that one script with no, you know, listen if, if you sell it in it, and it and it rocks the town, that's one thing. But that's not most, that's not most scripts sales. You know, most script sales are for load and no money. And they go under the radar, the movies never made. Or if the movie is made, nobody sees it.

Alex Ferrari 20:26
Right.

Christopher Lockhart 20:27
So there's just so there's so many ways for your career not to get started after it's got started.

Alex Ferrari 20:36
It's funny because I always tell people about Kauffman and Sorkin like the you know, they have scripts that they can't they can't produce, like they they can't, that they're amazing. But no one's willing to give the money. And I was telling if Charlie Kaufman and Aaron Sorkin are having problems, what do you think you could have? right to be? It'd be as realistic as possible about this.

Christopher Lockhart 20:59
That's well, and, and, and not every script that an A list writer writes, hits it out of the ballpark. So you know, I've read a lot of scripts by writers that I love. And unlike Yeah, this just doesn't work. This just doesn't work. And this probably wasn't a great project.

You know, that happens all the time. And for new writers. I think that they're often under the impression that because they wrote a screenplay that they've written a screenplay, and yeah, often when you read it, yeah, sure. It starts with fade, and it's got fade out. It's got slug lines. It's in proper format. It's got 120 pages, but it isn't a screenplay. Right? And, and so it often takes a lot, a lot of trial and error, to be able to get to that screenplay that eventually can help you break through. So impatience is certainly an issue with new writers thinking that they don't necessarily have to put in their time.

Alex Ferrari 22:09
So like, you know, a 12 month plan is not long enough, is what you're telling me to start my career as a screenwriter?

Christopher Lockhart 22:15
Yeah, I'd say 12 years. Probably would be more realistic.

Alex Ferrari 22:21
Right? I have a long Yeah. I have a one year plan, like you haven't had a 10 year plan.

Christopher Lockhart 22:25
And then you're just starting. And listen, there are always exceptions to the rule. I had always,

Alex Ferrari 22:31
of course,

Christopher Lockhart 22:32
I had a student many years ago named Josh Schwartz, who's a, you know, this phenomenal show runner. He created the the OC and, you know, Bob, lots and lots of other shows the runaways which is on Disney Plus, I think, yeah, and just, you know, right, on and on and on. Amazing kid. And, you know, he sold his first spec script for like, $1.75 million, or something like that.

Alex Ferrari 22:59
Right?

Christopher Lockhart 23:00
You know, yeah. And so, people look to that. And they're like, you know, I'm gonna do that. But that's the Powerball.

Alex Ferrari 23:08
No, it's a lottery, lottery ticket, I call it the lottery,

you know, somebody wins the Powerball lottery every week.

Christopher Lockhart 23:14
But that doesn't mean that you should quit your job, and wait for your numbers to come in. So, you know, that, that That to me is, is, is something that people really need to consider is, is the long term plan. And just having patience,

Alex Ferrari 23:36
Right? And that's that every time I was people always ask me, What do you What's your biggest piece of advice I could patients? It took me a long time. I mean, I was just, I just was talking to James v. Hart, who was on the show the other day, and after doing some research on him, he he got hook, when he was in his 40s. And he and he was, he was bumping around Hollywood for 1015 years, had a couple of things produced and he was writing and getting paid to write but nothing was getting produced. And it was, you know, then, Mr. Spielberg called and life changed.

Christopher Lockhart 24:08
Right? But and that can happen, but he really had to put in the mileage

Alex Ferrari 24:14
Correct. He had to get to that time. Now you said something about residuals earlier and I wanted to see what your take was on this. Because the game of residuals and, and those those kind of deals like the friends have and and Seinfeld and you know, all these residuals, Netflix has changed the game in regards to buyouts or and now I think even Disney is trying to do like maybe a two year season run or something like that, and then it's done. What what is what are your feelings on like that? Or is it you know, is that too touchy of a tough topic to talk about?

Christopher Lockhart 24:47
Well, you know, I'm not going to pretend that that I'm an expert on that. Thankfully, I don't have to negotiate deals. I'm not an agent. So you know, I get too strict. really stick with the creative. But all I can tell you is this that a lot of big talent is more than willing to work for the streamers. So and you see that, you know, so that isn't a secret. You know, we have a lot of big names, good names in series. And a lot of big names. Look at somebody like you know, Sandra Bullock and birdbox for Netflix. We've got George Clooney coming up in

Alex Ferrari 25:35
Can't wait for that movie.

Christopher Lockhart 25:37
Yeah, I can I read the script. It was called Good. Good morning. Something.

Alex Ferrari 25:43
I forgot the name of it.

Christopher Lockhart 25:45
But it changed the title now. And and

Alex Ferrari 25:50
Fincher Fincher, too, he's, I mean,

Christopher Lockhart 25:53
yeah, you know, and so we can go on and on. This is I remember, you know, 10 years ago, if your movie went to Netflix, you didn't tell people it was embarrassing.

Alex Ferrari 26:08
Right, right. Right. You're right.

Christopher Lockhart 26:10
It was it was, you know, it was like, a, it was like The Scarlet Letter. And, and now, you'd be lucky if you could get your movie on Netflix.

Alex Ferrari 26:23
Right.

Christopher Lockhart 26:24
So it's, it is amazing how it has evolved. And, and talent wants to work with the streamers very much. So. So there's clearly a big future in the streamers provided that the that their business model can be sustained. You know, I still ask myself all the time, how is Netflix going to sustain its business model when it spends so much money on content? Now, I did notice that they raised my monthly rate, like $1, or something, you know, eventually Netflix is going to be $25 a month. You know, like, I feel certain for that of that. Because that's going to be the only way to hold up that model. Because they have to they they must have content in order to compete.

Alex Ferrari 27:19
And to me, that's it, you got to feed the beast, it's like a constant feeding of the beast. And it's, I mean, I have a I have a streaming service and it's small. I mean, obviously it's like a miniscule thing. And I feel like I have to constantly be putting new content up obviously my my projects don't cost $200 million to to, to put them up, but it's just it's not never ending and also by the way, Netflix set that priority that that standard up to release 15,000 things every week. And I

Christopher Lockhart 27:50
Listen, I'm glad they do.

Alex Ferrari 27:51
Sure.

Christopher Lockhart 27:52
Right. And when did they when they raised my rate $1 I was like, give me something like I appreciate Netflix. I appreciate the content I don't love everything but there's always something there that I can find to watch and and I suspect that it will only get better but again they you know they they are they are shelling out a lot of money for content a lot of money yeah and and that and that's why you see big talent flocking, there

Alex Ferrari 28:27
It is it's kind of like a gold rush. But I agree with you i just don't know how how long this can sustain itself because they are an obscene amounts of debt. They earn an obscene amounts of dead right now.

Christopher Lockhart 28:37
Well, we have to hope that they that they can figure it out. Because if we lose the streamers after having lost the movie theaters, you're then then we're screwed.

Alex Ferrari 28:49
There's no there's no, there's no because we lost DVD. We lost VHS. We lost DVD, which was so much money. And and then, yeah, you're absolutely right. Because if Netflix goes down, it's it shatters a lot of things.

Christopher Lockhart 29:02
Right? So they can't go down. And, you know, people will often say, Oh, you know, how does Hollywood feel about Netflix? And I'm like, Netflix is Hollywood. You know, we just it's just Hollywood is evolving. You know, there was a time when movies had no sound, you know? So

Alex Ferrari 29:22
no color.

Christopher Lockhart 29:24
No, no color. So it's evolving. You know, you got you got to go with the flow. So yeah, you know, I wish any venture the very best, because that means opportunities for my clients, which in turn keeps me employed.

Alex Ferrari 29:46
And then there you go. Now what when you're looking at scripts for your clients, what are you looking for, but I mean, is it just basically I just need a good story, but there's there anything specific in the scripts that maybe give some tips to screenwriters

Christopher Lockhart 30:09
You know, I think generally speaking, I do not have a checklist. I always say that I look at scripts holistically, I'll read any script that is given to me, I will read it from beginning to end, even if I know by page 12, that the script is terrible. Because actually, sometimes I'm wrong. Sometimes on page 12, and 15, and even 30. I'm like, Oh, my God, this script is so boring. And then a little bit later on something happens, A Beautiful Mind. For example, I remember reading that for Russell Crowe and and just wanting to toss it aside. Because I was like, Oh, my God, this is just like a perfunctory spy thriller. And I was like, This is so boring. And then you get to that twist, you have the rug pulled out from under you, if I had tossed that script aside by page 30. And listen, I still think that that twist should have been moved up a little bit earlier in the script. But regardless, if I had tossed it aside, you know, things might have been a little different for Russell Crowe. So. So I've learned my lessons over the years to stick with scripts I I also learn a lot from bad writing, actually learn more from bad writing than I do good writing, but an answer to your question. Because of looking for talent, my eye is always drawn, most importantly, to the protagonist of the story, the role that might client might play. So for me, I'm looking at that. And how does that character evolve? What is the character's journey through the story? how active is the character? How does the character change?

Alex Ferrari 31:59
How does conflict inform the character? These are things that I look at. So often, I'll read a script, where sort of the stuff on the periphery, I don't think is very good. But I'll say this is a terrific role. And not all that long ago. And I'll make this a blind item. But there was a screenplay that I read for a client. And I thought the role was amazing. But I really felt like the story went off the tracks at about midpoint. And then for the second half of the script, I didn't really have a clue what it was about, but I was like, Man, this is a good role. And that client made that film and won an Oscar nomination for Best Actor.

Wow.

Christopher Lockhart 32:50
So you know, so my eye is always drawn first and foremost, to the character. And, and, and how I see the client in that role. So that's first and foremost for me. So that's what's really important to me.

Alex Ferrari 33:11
I mean, in a lot of times, I find this I've been speaking to so many different people in the industry and writers and screenwriters. I've come to realize that character I mean, plot is very important. But you don't generate remember plots of movies you remember characters of movies like I can I remember Indiana Jones? Do I remember the plot of Raiders of Lost Ark? Yes, because I've seen it 1000 times. But if you put my my feet to the fire on Temple of Doom, kind of remember the plot, but I remember, I remember the characters I remember all of those characters. so clear.

Christopher Lockhart 33:43
And most importantly, at least from my experience is that we remember the the emotionality

Alex Ferrari 33:50
Yeah

Christopher Lockhart 33:51
Attached to the character. Because ultimately, you know, movies, screenplays, any art form, at least in my opinion, is is an emotional experience.

Right You know, if you if you go back to Aristotle, it's all about catharsis. So it so it is, it is about emotion. And for me, when I read a screenplay, I want to be moved. For me a screenplay is never should never be an intellectual exercise. That doesn't mean that it can't be smart. It doesn't mean that it can explore intellectual subjects. But ultimately, it has to be emotional. And, and so if I read a screenplay, and I feel the same way at the end, as I did at the beginning, it's probably a pass.

Alex Ferrari 34:49
Now, you said something earlier about you learn more from bad writing that you do for good writing. Can you tell us tell us a little bit about what you learn when you read a bad script?

Christopher Lockhart 34:58
Well, you know, you often learn and sort of what you shouldn't do, and more importantly, why. But I also think that, because I've read so many scripts, I've read over 60,000 scripts in 30 plus years. So I, like I have so many stories in my head. So let's say that you write a screenplay, and I read the screenplay, and I don't think it works. Now, I can guarantee you that I have read at least a dozen screenplays, very similar to your story. Because you know, you're all using the same archetypes and, and tropes and motifs. And I can then think, on those other dozen screenplays and how they were able to make work. What you weren't able to make work, just and then I can sort of compare and contrast. And so often, I can sort of figure things out or even through rewrites because I have, I have to read a lot of rewrites, you know, I can remember, you know, a script like, like man on fire with Denzel, I must have read 17 or 18 different drafts of that script as it came in. But I can remember very specific scripts that I had read, that didn't work. And, and, and I couldn't figure out why it didn't work. I could articulate that it wasn't working. And I might even be able to say why it wasn't working, but couldn't tell you how to fix it. And then you get a rewrite that comes in. And whatever it was, that I was feeling has been altered, the rewrite is much more successful. And then I'm able to look at what they did, and compare it to what it was before. And then have a learning experience. through that. I always bring up Matchstick men. As an example. That was the Ridley Scott Nicolas Cage movie.

I don't want to screw this up. But in the film, he he Nicolas Cage is a con man who meets his a strange daughter. And then they go out and do a con together. And then spoiler alert, we find out that she has content, she is not his daughter. Right? So really clever. The first draft that I read, she was his daughter. She was his daughter. And so then you get so then you get to this third act, it never has a really interesting climax. And it really felt like something was missing. And I couldn't figure it out. And then seven months later, a rewrite comes in. And I read that I'm like, Ah, that's it. Of course, it makes total sense. This is a movie about cons. This is a movie about confidence men. So you need a great con, you need a twist in the third act. I love the sting.

Alex Ferrari 38:09
Right.

Christopher Lockhart 38:10
And, you know, this has been all sort of part of my learning experience through reading so much. And and you know, I studied dramaturgy as a graduate student at NYU, I've been MFA. But really, so much of my education has come through reading scripts, and of course, being forced to read scripts. So my education has been at gunpoint, so to speak. But a lot I've learned a lot as a result.

Alex Ferrari 38:45
So you're like a database of of stories and screenplays because of just just sitting around reading very much like I'm very much like, Bill Murray and Groundhog's Day, so I'll bring it back to that. He's like, maybe there is no God, maybe he's just been around so long that he knows everything. So I'm not saying you're a god, sir. But, but but you but you, but you do have a database of all these stories in your head that helps you, you know, has I mean, it's like a computer almost. So you could just kind of go in and dive into things. That's really where

Christopher Lockhart 39:15
You know, a lot. A lot of what I do is somebody saying, Hey, you know, we're looking for romantic comedies for this actor. Can you you know, come up with a list. And, and so yeah, you know, so I go into my database, which is not just here, but is also on my computer, although I have a very antediluvian kind of system. So it's, it's very tough. Sometimes I it's it's really weird how I have to find projects that can often remember the stories but titles now for me, because there's so many titles, I can't recall titles. Sometimes I'll have a co worker who will call me say hey listened. You know, last week you read the ABC script. And I'll say, Wait, wait, wait. I remember that script at all, what was the logline? Because you know, that was like 30 scripts to go from me already. So it's like I read it, I move on to the next. But once I get a prompt, everything opens up in my head, and then I can really remember the story.

Alex Ferrari 40:24
So can you talk about what a screen when a screenwriter is ready for an agent or manager? Because so many times I hear screenwriters say, All I need is that agent or manager, I just need that that champion to just get me that deal. When are they actually ready for an agent or manager to take them on?

Christopher Lockhart 40:42
Well, my glib answer to that is always they're ready when the agent or manager knocks on their door. Because ultimately, when, when they're coming to you, you're ready. And people might say, Oh, well, how do they come to you? Well, they come to you because you want the nickel fellowship?

Alex Ferrari 41:04
Sure

Christopher Lockhart 41:05
You know, or maybe you wrote some low budget film that you thought nobody would see. But you know it, it was Sundance on fire. So but ultimately, it's a one thing that any writer can do is turn to his network to get feedback on his screenplays to see what's working and what isn't working. Because sometimes the writer isn't the best judge, especially when you've been working on a script for so long. And right. Yeah, absolutely. So So having that network of people that you trust, who can read your script, I give you notes. And then eventually, I think you can get the feeling when the notes go from from this to this, that maybe your screenplay is ready to share with representation. But that still may not mean you're ready, because in some cases, a rep might read your script and say, Wow, this is great. You're a great writer. I can't sell this, though. There's no market for this. What else do you have? And then you don't have anything? Right? So maybe having that follow up script, I used to work with an agent named Brian Cher, who's a manager now.

He's a he was a real wonder kantipur he was selling spec scripts at William Morris when he was in the mailroom. True story,

Alex Ferrari 42:39
That's amazing.

Christopher Lockhart 42:40
Yeah, so I have a lot of respect for him. And he always used to say, you know, something, a writer only needs one script, that's all I need. I just need if a writer's has only written one script, and I can sell that script, that's all that matters. But the truth is, is that often you're not writing that one script that's gonna sell, it just might be enough to sort of get the door open a jar. So having more than one project. And then of course, helping a rep, a representative see you and understand who you are. So if you do have more than one script, and there's a little bit of controversy here, but I suggest that writers brand themselves and that and that they stay with one genre, because if an agent or manager reads your action script, and they love it, but they can't sell it, but they love it, and they want to see what you have next. And it is a historical romance. Oh, that's gonna be a big letdown. So it kind of sucks, I think because writers hate the thought of having to be pigeonholed. But I think branding yourself is wiser. And then eventually, when you break through, and you want to do other things, then your reps job will be to help you cross over and do other things. But branding yourself, so you become that guy. I also, I also think there's just some common sense in it. So it's like if you write action scripts, and you write one action script, and on a scale from one to 10, it's a five, then you write a second action script, this time, that's a six, then you write your third one, it's a seven, you write your fourth one, it's an eight. And then by the time you have your fifth one, it's a nine. Now you're now you've got a really great action script that you can share with the town that the town will be excited about. But if you started with your first action script you wrote that was a five and then your second script is a romance. That's a five, and then you write a mystery, and that's a five. You're not, you're not necessarily growing. And the truth is, is that every time you write a script, you're a new writer Anyway, you know, and but so it helps to carry over some of those tools and get really, really good at doing one thing, and then a rep can sell you because if you have all different genres, a rep doesn't know how to sell you.

Alex Ferrari 45:14
So thinking along those lines help, and just getting your work out there again, you know, sharing your work with people entering it into contests that are reputable, like the nickel fellowship, for example.

Austin,

Christopher Lockhart 45:29
yeah, yeah, I, you know, like, really the, in my opinion, the only contest that that matters industry wide is the nickel.

Alex Ferrari 45:40
Right?

Christopher Lockhart 45:41
And the and the studio fellowships, which are these TV writers, fellowships, they're just good. Because often if you are, if you are accepted, and you do the fellowship, you are transitioned to a staff, TV job at any of those studios. And so clearly, that's a really beneficial program, but screenwriting contests like Austin or scripta, Palooza, or even final draft, I wouldn't say that they are accepted universally through the industry, I would say that a lot of them have fans. But they don't have the kinds of brand that the Nickel fellowship does.

Alex Ferrari 46:32
Got it,

Christopher Lockhart 46:32
for whatever reason.

Alex Ferrari 46:33
Fair enough. Now, you said something earlier in regards to a low budget, low wonder like a kind of like a hit low budget hit? Do you recommend that screenwriters write a low budget independent film that can actually get produced so they actually have something out in the world as opposed to just a screenplay in hand with a cup in hand?

Christopher Lockhart 46:56
Right. You know, I think if a screenwriter has access to filmmakers, and money, even if she's not going to direct or even produce the movie, then it would behoove her to do that. But trying to sort of second guess the industry. I don't always know if that's wise, sometimes I just think the best thing riders should do is write the best fucking crazy ass memorable script that they can write, whether it's a gazillion dollar budget, or a low budget, because the odds of it selling are slim to none anyway, right. And what you want to do is make a splash. You want people to read your script and go, Wow, I want to meet this guy. That's what you want. First and foremost, the idea of trying to sell a script is I'm not saying that you shouldn't think that way. But, but again, the odds are that you're not going to sell a script, what you want to do you want to get representation, what you want to do is get a job. You know, you want somebody to say, Hey, I'm not going to make your movie, but we have a project that is similar to this. And maybe we can bring you on to do a rewrite.

Let's face it most. The majority of writers in the business, their bread and butter is through assignments. It's not spec selling.

Alex Ferrari 48:24
Right. Yeah, exactly. The spec selling thing is that lottery tickets that Powerball. That's right, that and so

Christopher Lockhart 48:31
So I say right, what you're good at, right? What you want to write, and write the hell out of it. You know, we're doing a logline contest right now. On my writers group, my Facebook writers group, and, you know, so we got about 400 log lines. And you know, a lot of them it's like, you look at these and I'm like, Yeah, like, Man, this this just doesn't feel like a movie in me.

Alex Ferrari 49:03
Right.

Christopher Lockhart 49:03
You know, maybe the screenplay is different. Maybe the screenplay is gonna take me in some, you know, other direction. Surprise me. But like, Yeah, I don't know about this that just doesn't feel like a movie. It's not it's not very exciting. Doesn't really smack with with conflict, which is something that I always look for in a logline. You know, I want to know what the conflict is. And does it sound like it's compelling? Does it sound like it could, you know, hold up a script for 120 pages? And and so I just, you know, I think that that writers should just just really think about what they're writing, you know, the process starts at the beginning, when they're hatching an idea and come up with something that's really compelling, because you have to stand out, you know, if you're just going to write that's that relationship script.

Alex Ferrari 50:08
Yeah.

Christopher Lockhart 50:08
About You know, you and your dad and you know your estrangement, and you come together under some sort of circumstance. And like I've read a million of those look, it doesn't mean that your writing may not be brilliant to could be brilliant look at Juno, right, like, read a script like Juno. And the writing is really fresh. But if you heard the logline You know, it would sound like an after school special from the 80s

Alex Ferrari 50:36
You're right

Christopher Lockhart 50:36
It does, but the writing is amazing. The problem is that it The problem is that you have to get people to read your writing. You know, Diablo Cody was she had a very popular blog. You know, I believe she'd already written a novel I think she'd even been on like the David Letterman show. And, and Mason Novick, who was a manager, he he approached her and said, you know, have you thought about writing a screenplay? And and so she was already juiced in. It's like, if you're somebody from Iowa, and you have no connections, and nobody's banging on your door, and you write Juno, how, how are you going to get it out there, especially when the logline is an after school special from? Well, hopefully, you entered into the nickel and they recognize the writing, and you win, or place very, very high, which perhaps opens some doors for you, as we said earlier, but but I just think that writers need to think about what they're writing, and, and just light it on fire, you know, light it on fire, because I read a lot of scripts, as do many other people in this town. And a lot of them feel the same. They're just sort of homogenized is when you're reading a screenplay, and you come across a character who's making compelling and unique choices, in pursuit of whatever it is that he or she is pursuing. Right? And these choices result in very unique and compelling conflicts. Then you say, Wow, I'm going to remember this. And then also, as I said, earlier, we remember the emotion.

And, and so it's like, you know, if you can write just one amazing scene that is moving and that doesn't mean moving somebody to tears, it means you could move them to laughter moves into fear. Again, out of all screenplays that I've read, I could I could tell you moments in screenplays like oh, yeah, there was this one script. I don't remember what it's called. And it really remembered the story. But there's this amazing beat, where ABCD happens. I might even remember where I was when I read it.

Alex Ferrari 53:13
Because it hit you emotionally.

Christopher Lockhart 53:14
Yes, exactly. Right. So you know, those are the things that you need to be going for, you know, so, so think so think, original, think, think emotionally, write a screenplay that is going to grab the reader by the throat, even if it is on producible. That wouldn't matter.

Alex Ferrari 53:39
Yeah. Which brings me to the next question I had, do you should screenwriters that are trying to break into the business. Think about budget when writing? Do they write the $200 million original story that more than likely will never get produced? Because that's just not the way the system is working right now? Or do they make that they write something that could be done for $20 million for Netflix? What should it should that even be a consideration?

Christopher Lockhart 54:07
You know, I have there's obviously two schools on that. I am a pragmatist. I and I'm very realistic about things. And so yeah, I would say Listen, don't write a $500 million script. But at the same time, I just said before, nobody's gonna buy your script anyway. So go ahead and write an amazing $500 million script. The thing is, this is it's not about budget. It's it's it really comes down to whether the script is good or not. This is I wish this is what people would worry about. But this is what writers don't concentrate on. They concentrate on all these things that they can control. Like, oh, I shouldn't use we see in my screenplay. That's a no no. Or I can't write it. big budget, screenplay or you know all of these things that are in their control. The one thing that they don't think about is writing an amazing screenplay. because believe it or not, that is out of the control of most of most new writers. Because, look, to be honest, most new writers shouldn't be writing, they shouldn't be writing screenplays, they probably shouldn't be writing emails. And so, you know, it's worry about your craft worried about the quality of what you're writing, don't think about the business. Because Great, so you write a script that Netflix can produce, but the script sucks. And as a result, Netflix isn't going to produce it. So what does it matter?

Right, exactly. Now, if you if there's a writer who wants to break into television today, what should should they write a spec script on an existing show? Or should they write an original piece?

They should be writing original pilots.

Alex Ferrari 56:01
Okay.

Christopher Lockhart 56:02
Yeah. However, I would say that a lot of the studio TV fellowships that I mentioned earlier, like Warner Brothers, for example. They I believe, also want to see an existing a spec from an existing show. So it wouldn't hurt a TV writer to have both. But definitely, original pilot.

Alex Ferrari 56:32
Now, what is the biggest mistake you see screenwriters make in writing screenplays? Because I'm you have a few written if you've read a few. So I'm sure you've read a few bad ones. What are these constant mistakes, story wise, structural wise, character wise, that you see that you just like, Oh, God, I wish they would just stop this.

Christopher Lockhart 56:51
Yeah, the number my number one on that list. And I don't really make lists. But this would be my number one is that they create a protagonist, who has nothing to do through the story

Alex Ferrari 57:06
Who's just like a just an observer, or just hanging out

Christopher Lockhart 57:10
in an active protagonist. So, you know, ultimately, in drama. And again, you know, this is, this is the way I look at material, this is not the way everybody looks at material. You know, I definitely when I, you know, first started writing and studying, you know, like, Aristotle was definitely my guy. So, you know, I believe that, that you have to give your protagonist something to do. And in a film needs to be something that that is active. And that can be filmed. So when somebody says, Yeah, so I have this really exciting story. It's, it's about a character who wants to feel safe in a world where she's lost. And I'm like, Yeah, I don't know what that means.

Alex Ferrari 58:23
Because I was watching a movie The other day, and I can't remember it because it was bad. But the character didn't, the main character was just along for the ride. They didn't, they didn't generate the story. They didn't because of their actions, nothing that they did affected the story, the story was going in the direction it was going to go regardless if they weren't, and they were the protagonist, which was just a weird thing, as opposed to someone that is constantly moving the foot moving the story forward in one way, shape, or form.

Christopher Lockhart 58:52
Right, it's it's it. So I will meet writers who will say, well, the character doesn't have a lot to do, because this is a character piece. And like, yeah, that doesn't make any sense to me. Because in drama, a character is defined by the choices that she makes. Yes, you will create little idiosyncrasies for your character that texturizers the character, but that is not what creates a dramatic character. So in a screenplay, you give a character something to do something important, like in Erin Brockovich, she spearheads a legal case. Right? So she, she sets out to win a legal case. She's even a lawyer, and she sets out to win a case for these cancer stricken people who have been screwed over by some utility company, right. And so that's her goal, right? Her goal is to win this lawsuit. That's her goal. And now through the movie, she sets out to achieve that goal, scene after scene after scene. And there are choices that she has to make things that she has to do. And these choices reveal who she is. So for example, she goes to some place and she needs copies. And so she lifts up her boobs, and, you know, she, she playfully seduces the nerdy clerk, that gives us an inkling of who she is. So the choices that characters make, let me just give you a very broad example, if I may. So let's say you have your your characters walking down the street, and he looks down at the sidewalk, and he sees a wallet, somebody had dropped their wallet, and it's filled with cash. And what your character does with that wallet, will help to define who the character is. If the character just leaves the wallet on the ground, and walks away. That's one character. If the character takes the money and leaves the wall behind, that's another character. If he takes the whole wallet, that's somebody else. If he takes half the money and leaves the other half, that's a different character. If he takes the wallet to the police station, to return it. That's another character if the owner of the wallet comes to the police station and offers the character a reward, if the character takes it or doesn't take it also reveals character, this is what reveals character in movies, it is the choices your character makes, it's not the novelistic details that people get caught up in, like these idiosyncrasies of well, this character drinks Coca Cola out of a bottle, Pan, it looks that's interesting. Like it that's, that is a fine piece of texture for a character. It's not dramatic, it's not speaking in the language of which you are trying to tell your story.

Alex Ferrari 1:02:21
Right?

Christopher Lockhart 1:02:22
So So and of course, you want these choices to be made within a dramatic framework. So Erin Brockovich is making these choices in this framework of her having to win a case, right, or Hamlet sets out to avenge the murder of his father. That's, that's Hamlet's journey through that five act play, or Sheriff protein, jaws has to kill the shark, you must give your character something to do, you must give your character a goal, because that keeps the character active. And it also keeps the audience engaged because we want to know what will happen. We asked ourselves, gee, will Aaron win the case? And we stick around for two hours to see if she will, will Hamlet avenge the death of his father, we stick around through five acts to see if he will, will Sheriff Brodie kill the shark? We stick around for two hours to see if he will. If you don't ask that question. There's no reason for the audience to stick around.

Alex Ferrari 1:03:31
Right. And we won't and you think it's that's story one on one, but a lot of a lot of writers don't get that

Christopher Lockhart 1:03:39
not a lot. Not a lot. Most.

Alex Ferrari 1:03:42
Wow,

Christopher Lockhart 1:03:43
I'm saying for because I do read a lot of amateur scripts. You know, I also teach so I read a lot of students scripts. That is, it is it's like the COVID-19 of screenwriting, is not giving your protagonist something to do that is the virus. It is a pandemic. And no matter how many times I can say this, it doesn't matter. Like sometimes I'm at these events where people pitch. So they'll come up and they'll pitch and they'll you know, spend two minutes and then I'll say, Well, I'm not sure what is it that your character is doing in your story? And they don't have an answer. And I say, Okay, look, you know, let me hear a pitch where your character is active, where there is a goal and your character is, is traveling through the story to reach this goal. Let me hear and then somebody comes up and does the pitch. And there's no goal. Like Okay, I guess you didn't understand me. And so I explained it to get who has a story where the protagonist is active and has something to do. Every hand goes up and it doesn't matter you literally can go one after the other after the other after the other. So they seem to understand it but then it gets lost in translation somewhere. Listen screenwriting is an easy it's the reason why not a lot of people do it. It's really hard. It's really hard work. And and also, I think a lot of writers come in writing from from a perspective that they're writing. You know, I always say that screenwriters are not really writers. They're really not write screenplays are constructed, they're built.

The writing the the, the writing spirits, like you're committing mellifluous prose to the page is not what screenwriting is about, because nobody will see that.

Alex Ferrari 1:05:55
Right

Christopher Lockhart 1:05:56
Nobody wants you to describe a sunrise in 1000 words, in a screenplay, like you wouldn't have novel, you have to describe that same sunrise in five words, in a screenplay,

Alex Ferrari 1:06:06
but get the same emotion but get the same emotion to say

Christopher Lockhart 1:06:08
of course. So screenwriting isn't about writing. I mean, you know, look at the word playwright, right. Like if if, if you actually look at the word play, right, it's w ri ght? Er, right? Like a ship, right? Right, a builder of so you're building, you're building, a screenplay, it's all about, it's all about structure. It's all about how it is constructed. The way one scene is juxtaposed to another, the ebb and flow, the cause and effect, the setup and the payoff. It's all about construction. And so a lot of people come at screenplays as writers, rather than builders. And I think it's the builders who are successful. First and foremost, look, that doesn't mean that you can't, you know, have beautiful writing in your screenplay. Sure, you know, but ultimately, that doesn't translate to the audience experience.

Alex Ferrari 1:07:08
No, I mean, you read a Shane Black script, or a Tarantino script and Tarantino's dialogue snaps, and you will hear it. But if you look at the Shane Black script, I still I still love Shane's descriptions. His descriptions are amazing, but no one loves it.

Christopher Lockhart 1:07:22
And, but he's also not trying to be literary.

Alex Ferrari 1:07:26
Right? He is.

Christopher Lockhart 1:07:27
He is sort of he is a storyteller. And he's telling a story as if he were in the room almost.

Alex Ferrari 1:07:34
Yeah.

Christopher Lockhart 1:07:35
And and you know, he has that very sort of specific where he's winking at the reader all along. And, but it's not Faulkner,

Alex Ferrari 1:07:44
you know, it's by any stretch. Now, I'm gonna ask you the last few questions I asked all my guests. What are three screenplays every screenwriter should read?

Christopher Lockhart 1:07:55
Ah.

Alex Ferrari 1:07:57
I read the pop into your head. I hear the questions.

Christopher Lockhart 1:08:01
I say this, you know, because I use it in my classes. insomnia. Yeah.Hilary Seitz wrote a screenplay that was adapted from a foreign film. Which country I don't recall.

Alex Ferrari 1:08:17
Swedish, Swedish Swedish perhaps? Yeah.

Christopher Lockhart 1:08:19
And I'm not saying the movie. Mind. Your screenplay is much better than the film. The script. I believe the screenplay for insomnia is the actual reading experience is interesting. I would say that is The Very Best Screenplay that I have ever read.

Alex Ferrari 1:08:40
And the Nolan remake the Nolan remake one not the original script of the remake the Hollywood

Christopher Lockhart 1:08:47
IMAX. Correct. But again, I'm not talking about the movie. So don't go out and watch the movie. I'm talking about reading the screenplay, because that was your question. And and yeah, I think that script was was an is brilliant. And and because it just does everything that a screenplay should do. And does it so well and in an in a fairly complicated way. So So I love that script. Andwhat do you want me to say Chinatown? You know,

Alex Ferrari 1:09:26
Godfather, Shawshank Redemption.

Christopher Lockhart 1:09:30
You know something? i? I honestly think that in some ways, once you've seen the movie, the the screenplay experience is ruined for you. I feel like I'm lucky in the sense that I read all of these movies before their movies.

Alex Ferrari 1:09:49
Do you think you read meant you were you were involved with a man on fire, which is I love man on fire but on the page. Please tell me that Tony Scott translation that he did for the film, that kinetic energy that vibe, the thing was that on the page was even close to being on the page, or was it just a completely different experience?

Christopher Lockhart 1:10:13
The, the, the thing that's in the screenplay is the emotionality right there, the relationship between creasy and the girl. And, and that's, that's, that's what sells the script. Tony Scott is Tony Scott. And then he brings what he brings. Of course, I knew that Tony Scott was I but I'm pretty sure that I knew that Tony Scott was attached to direct when I read the script, so I could probably imagine the way certain things would go. But ultimately, reading a screenplay before it's a movie, in my opinion, is the most beneficial thing for a screenwriter, that doesn't mean that they shouldn't also read screenplays of films they love. But I say this, because once you see the movie, when you read the screenplay, you are now interpreting that screenplay, through the director, through the cinematographer, through the performances, through the music, it's all been done for you. When you read a script, before, it's a film, none of that is done for you, you have to bring all of that to the page, I have read a lot of mediocre screenplays, that have been great films, because you end up with a really good director and a really good actor, and you have a good film. And, but if you're just reading that screenplay, you you can you can see the flaws. So, so I'm definitely an advocate of of that. So I'm gonna tell people that if they read in the trades, that screenplay just sold for a million dollars, try to get your hands on that script. You know, this is why you got to have a network of people, by the way. But you know, try to try to get your hands on that's good to read that script and try to understand why somebody would invest that kind of money into this project. Sometimes you just scratch your head

Alex Ferrari 1:12:27
Right?

Christopher Lockhart 1:12:28
And sometimes you don't, sometimes you're like, wow, like, I totally get this,

Alex Ferrari 1:12:32
Or have sold a bunch of scripts that never got produced, and he got paid handsomely for them back in the day

Christopher Lockhart 1:12:37
absolut, absolutly will, let's face it, again, the majority of scripts that sell never get made. So so that is not that is not unusual. I have read many scripts over the years, that I still feel sad that they have not been made. and and, and and I continue to promote those scripts. So I will always continue to promote those scripts. So when somebody asks me for a list, and there's that script that I love from 15 years ago, but it's perfect for this actor, that title goes on that list. And that's how movies get made.

Alex Ferrari 1:13:20
Yeah, I mean, I remember seeing an interview with john Cusack who said, he wants to his agents, he's like, give me the script that you can't, no one is ever going to produce. And then they ended up being john malkovich. Because you mean john, being john malkovich is not a commercial film. But it was, it was brilliant. And then you give it to spike Jones, and then you put that cast together. And it all it all worked. Now, what advice would you give a screenwriter wanting to break into the business today?

Christopher Lockhart 1:13:47
Write.

Alex Ferrari 1:13:49
Period.

Christopher Lockhart 1:13:51
That is paramount, and create a network. So you start to create a network. And again, you can do that. If you live outside of the industry here in town. You can follow people on Twitter, and on Instagram. There's all kinds of Facebook groups. Again, I invite anybody to come to my Facebook group, it's called the inside pitch. And it is a place where you can meet people and have friends and exchange screenplays with them. And creating that network is really important. Those are the things that screenwriters need to be doing all the time. And in my opinion, it should almost be 5050 it should be you know your writing 50% of the time and your networking 50% of the time, because one without the other is fairly useless. It's great to have an amazing script but if you do not have a network in which to share it, then you're at a loss and yet at the same time if you if you have a network, but no work to share with it, then you're also at a loss. So those are those the things and those are things that you can do. Those are the easy, simple things. And then of course, you should be educating yourself. So watch movies and read screenplays. I mean, it's kind of just all basic stuff.

Alex Ferrari 1:15:17
And what is the lesson that took you the longest to learn whether in the film business or in life? I'd love your reactions. By the way, everybody who's not watching this, his faces are amazing.

Christopher Lockhart 1:15:33
Why don't you just ask me what kind of tree? I would be? What was the question again?

Alex Ferrari 1:15:38
What is the lesson that took you the longest to learn whether in the film business or in life?

Christopher Lockhart 1:15:43
Oh, that's easy, because I actually just learned it very recently. You have to vacuum every day.

Alex Ferrari 1:15:51
The best answer to that question?

Christopher Lockhart 1:15:53
No, but it's absolutely true. You have to vacuum every single day. And then you don't get a lot of dust in your apartment. You know, I mean, I just, it has just just just come to me. You know, I'm like, because I'm always dusting all the time. It's a pain in the ass. And I just realized through COVID every day I vacuum, and I'm not hardly dusting. So my advice, vacuum every day.

Alex Ferrari 1:16:21
That should be the title of a book. Vacuum every day.

Christopher Lockhart 1:16:26
See? Maybe you and I will write it. Yes.

Alex Ferrari 1:16:29
Christopher, I truly appreciate you being on the show. And if people want to reach out to you, I guess the inside pitch Facebook group is the best place. That's the best place. Thank you again, so much for being on the show. And and just your wealth of information has been very beneficial to my tribe. So I appreciate it my friend.

Christopher Lockhart 1:16:45
Right. Thank your tribe, and you'd be well.

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IFH 659: RAW Confessions of a Hollywood Blockbuster Screenwriter with Ted Griffin

There’s no con more satisfying and lucrative than finding a way to make a living as a screenwriter. And Ted Griffin is a man who knows a good con.

Anyone who tried to follow the clever criminal head games he built into his screenplays for Ocean’s 11 and Ridley Scott’s Matchstick Men knows not to trust this guy – except when he talks about screenwriting, which he does with great humor and insight in this enlightening interview.

The conversation ranges from his early work on Ravenous and Ocean’s 11 through the unexpected pitfalls of trying to direct his first film, Rumor Has It. He was scheduled to make his directorial debut with Rumor Has It…, for which he had written the original screenplay, but was replaced by Rob Reiner 12 days after principal filming began.

He did a rewrite of the Ashton Kutcher film Killers. He moved into television by creating Terriers for FX. Griffin played Agent Hughes in The Wolf of Wall Street.

The Dialogue: Learning From the Masters is a groundbreaking interview series that goes behind the scenes of the fascinating craft of screenwriting. In these 70-90 minute in-depth discussions, more than two dozen of today’s most successful screenwriters share their work habits, methods and inspirations, secrets of the trade, business advice, and eye-opening stories from life in the trenches of the film industry. Each screenwriter discusses his or her filmography in great detail and breaks down the mechanics of one favorite scene from their produced work.

Your Host: Producer Mike De Luca is responsible for some of the most groundbreaking films of the last 15 years. After enrolling in New York University’s film studies program at 17, De Luca dropped out four credits shy of graduation to take an unpaid internship at New Line Cinema. He advanced quickly there under the tutelage of founder Robert Shaye and eventually became president of production.

To watch Ted Griffin’s amazing episode go to The Dialog Series on IFHTV.

Alex Ferrari 1:40
I like to welcome Tisha

Ted Griffin 3:33
Oh, Fuck you! NO! All right, start over.

Alex Ferrari 3:36
No, sir. We were gonna get what keep rolling. We're gonna keep rolling. I expect nothing less from you, sir. Mr. Ted Griffin. How are you my friend?

Ted Griffin 3:47
I'm terrific. Very, very nice. Happy to be here. Happy to be alive. Thank you, man. I was in New York stories. Any any day above ground is a good day.

Alex Ferrari 3:57
Amen to that brother.

Ted Griffin 3:59
Tom Waits impression. I don't know.

Alex Ferrari 4:01
But I appreciate you coming up. Joe. Man. I've been a fan of yours for a while. And I saw your interview years ago on the dialogue which is one of the rare interviews I looked you don't do these very often. I noticed or if they don't,

Ted Griffin 4:13
Can't find ask really. Maybe because of that one. Maybe because I wore shorts. on a on a gone camera. Somebody said Jesus. Well, you can deal with the drooling, but shorter

Alex Ferrari 4:26
And the cursing and the drugs and alcohol Excuse me. Yeah. But anyway, so my friend, thank you so much for coming on the show. My first question to you is why in God's green earth did you want to get into this insane business called Holly doll?

Ted Griffin 4:43
It was it almost feels like it was never a choice. I interrupt me if I get too long winded with family history because any biography you ever read is like, oh god, he's talking about his grandfather. My grandfather and my grandmother came up to Hollywood in the 20s. And were a very prolific director on my grandfather's side and a fairly successful actress on my grandmother's side for a number of years. They show up on TCM a few times a year, sometimes in a sort of the graveyard shift. And they both have stars on the Hollywood Walk of Fame, which started around 1950. So there was a lot of sidewalk back then. So it's, they are those names you kind of pass by and go. Alright, that's a they were they were pioneers on the sidewalk, I'd say. Anyway, he directed a lot of movies with almost everybody famous from back then John Wayne, Shirley Temple, the Marx Brothers, Astaire and Rogers, his maybe not their best films, but you worked with them all. He did make a very celebrated Laurel and Hardy movie called sons of the desert, which is in the Library of Congress. So that's his sort of claim to fame. He was named his name was William a cider. And the only person I've ever met who actually knew who he was, was Martin Scorsese, because that's just smarting. And my grandmother's name was Marion Nixon and she was sort of a clinical bear type type worked with a young Spencer Tracy and a young Joel McCrea and Jimmy Cagney was in a couple of John Ford movies. And but retired when she married my grandfather and started a family. So I grew up with the lore of Hollywood, around me, my parents were not in the industry, but my father was, who was not involved, had no relation to the industry was a cinephile and took me to a revival theater at the Rialto Theatre in South Pass, which is where Griffin mill in the player goes and kills the screenwriter. Yes, yeah, is a harbinger of things to come for me. Anyway, so I was seeing movies very young. And then, luckily, two things I think happened at a special age. I think there's something about 1011 12, especially maybe for boys where they kind of get into story and movies. And when I was that age, Steven Spielberg got sort of coronated, meaning he was on the scene with jaws and close encounters. But that was like, that's the Raiders Lost Ark et poltergeist sort of hattrick that along with the proliferation of the VCR, so all of a sudden, I had access to movies besides revival theaters. And so from that point on, it was I was just moving nuts. And there was sometimes unfortunately, no looking back

Alex Ferrari 7:58
In other fields,

Ted Griffin 7:59
Hopefully the not too long winded answer to your question.

Alex Ferrari 8:04
So then, so I've so I think you and I come from the same similar vintage as far as age is concerned. And I grew up in a video store as well actually worked in a video store for so many years. So I mean, that opened my eyes was set to cinema, watch video source. So at what point did you say you know what, I think I want as much power as I can in Hollywood, I'm gonna become a screenwriter. And you start bumping around as a screenwriter, because I'm assuming you said you'd have no connections in the business at this point.

Ted Griffin 8:35
No, my last living connection was probably Ernst Lubitsch. It was that who was apparently a good friend of my grandfather's he had died by dance distance for I was born in 70. So everybody, I had nobody to call and and because at 1112 Let me turn off so that doesn't make that noise. I started emulating Spielberg and making backyard movies with on Super Eight and then and then beta, and then have VHS so so my so he was my role model. And then probably like a few years later, when I got snarky or Billy Wilder, and but there were always sort of writer directors, who were my heroes or who I aim to be. So I had absolutely no interest in being a screenwriter in the business and but I wanted to write my way into the chair so to speak, which I I kind of made the mistake of going to a liberal arts college college back east because it was it was off track, but I you know, I did it. It happened. It's my claim to fame from that is that I was a in the first incarnation of the comedy group broken lizard which has gone on Yes. So I was like a freshman when they were juniors and seniors.

Alex Ferrari 10:13
So Jay was on the show was on the show. I love Jay .

Ted Griffin 10:15
Yeah. So that so for like a year I was there Terry Gilliam I was like making the movies and, and then they went to New York and I ultimately went to LA and anyway, so what's my story? Oh, yeah, so I was gonna write myself my way into the chair. But I was also very poor and living in LA in a hand me down Mazda with pretty much all my clothes and possessions in the back of it going from couch to spare bedroom to sometimes sleeping in the car. And not really kind of refusing to take a job because I was just intent on writing my way in I mean, a permanent job I was a dry cleaner for a while and worked on a construction site for a little bit. And, and then three years of that, and I got lucky, somebody got a writer named Neil Tolkien read one of my scripts and gave it to his agent lawyer who became my agent lawyer. And there's one script called best laid plans that I thought this is my thing to direct like, this is the right size movie. And no it it's like a good first film. And then somebody. Then Mike Newell, sorry, I was like debating Okay, do I name names? Yeah. Mike Newell company read it. And Mike Newell, who was coming off move. Who had just made Al Pacino Johnny Depp gangster.

Alex Ferrari 11:46
Oh, Danny Braska

Ted Griffin 11:48
Thank you, God. Just making that said, oh, I want to direct this next and on this level with these people. And I said, well, she's, I guess I gotta say yes to that. So I sort of sold the script, and literally turned around Donnie Brasco, open big and he said, I can't do this movie. I need to do a bigger movie. But we'll we'll find a director and I was like, Whoa, he would river I want to, but I couldn't. I'd sort of taking the check. His next movie was pushing 10 So serves him fucking right. And, but I got I got bait and switch on the movie I should have directed first. The other movie that I'd written that sold was ravenous, which was not a good first movie because it's up in the mountains with snow and turned out to be a completely calamitous production.

Alex Ferrari 12:37
Is that Is that the one with Guy Pearce? Yes. Yeah. Guy was on the show. I think he I remember him saying, Yeah, ravenous. That was a rough situation.

Ted Griffin 12:44
Yeah, it was a rough situation. But strangely enough, a movie that has a lot of fans and like, oh, yeah, fun criterion channel and like, survives, in a way basically plans very, like, terrible movie. Lots of nice people involved very easy production. Lots of very good actors, all in the wrong roles. And after that, I was like, I took six months off, I was so bummed out about the industry.

Alex Ferrari 13:15
Well, let me ask, let me ask you this. So how many scripts did you write before you got the first one sold?

Ted Griffin 13:24
I'd written four or five.

Alex Ferrari 13:28
How did you? Did you take any courses? Or did you take any anything to like learn it? Or did you just pick up a book format

Ted Griffin 13:35
As a kid I was I was already so nuts about movies that I was reading Adventures in the screen trade. By the time I was 12, or 13. I was I think, at 14 Taking a Syd field class where he distributed the first 10 pages of body heat by Larry caston, which is how I learned not only about screenwriting, but about heterosexual sodomy. That's a joke I have with Larry. Oh, we can laugh about it now. Anyway. So I was I was already sort of reading scripts, which was a lot harder in the pre internet days. Like he really had to go find him. So I was sort of like, to some degree, self taught and college I talked to a professor into letting me take write a screenplay for credit one semester. So that was the first one I like, feature length one I had done and then and then those three years of sort of like living hand to mouth. I churned out three, three more, and I also tried my hand at a couple of t like half hour TV scripts, and which taught me that I should not write for friends or the Simpsons or Seinfeld, because I gave them to my friends. I had friends who are basically running Seinfeld. I thought, oh, they'll give me a job and they read them and said, You're feature guy, which was a nice way to say this. Good.

Alex Ferrari 15:07
But this is a your you were in a car basically, living basically, day to day. I just want people listening to understand like the kind of tenacity that takes for three years running around LA, did you just have a laptop and you were just trying to use squeezing in stuff at coffee shops or doing it in your car? Like how do you mentally deal with not knowing where your next meal is coming at? And then that and that maybe that that extreme, but still, like, really not having a place to live or jumping here and they're really struggling, and yet still be creative enough to write.

Ted Griffin 15:43
I'm trying to remember actually, like when laptops came on the scene because it may have been like lugging around a modern

Alex Ferrari 15:49
The typewriter.

Ted Griffin 15:50
Yeah. I mean, there were, there's a great injustice in Hollywood, which is I would say, from my experience, not systematically, systemically racist, but systemically favors those who have a trust fund or who can be in a mailroom, unpaid, or who can survive for a while. And while yes, I was working hand to mouth, like I had a, my mom was in Denver, and I could like escape and go and live in our basement and churn out a script. And so I had, I didn't have any money, but I did have a diploma from an overpriced University and sort of like, more of a safety net. Even in that existence, then, like, I knew I wasn't gonna be, like, aimless the homeless. So it's a good story, but it's also sort of like, and I'm glad I went through it, because there is something to pay, you're paying your dues, besides being able to go on a podcast 25 years later and say so. But that said, there is something that is there's there's a reason why kids from liberal arts colleges or reasonably well to do backgrounds, do well in Hollywood, because they can kind of survive those questionable years. Oh, what's my point? So yes, it was. Also, I mean, there's something about the you don't realize you're gonna miss about youth that is very, very known about music, meaning if you're in rock into rock and roll, and you're not kind of making traction by 25, like, you got to like your that energy is musically like you need that for rock and roll. It's not as true for movies, but it's kind of is meaning. They're novelists who probably start at 50. You cinema is like a little younger than that. And so and there's a certain energy that in which you, you're coming up a lot of stuff younger than you are older. Agreed. And so. So while I really wish, I'm really glad I'm not living in my car anymore, I really would love to sort of get back to that

Alex Ferrari 18:32
That guy, that guy, that guy,

Ted Griffin 18:34
And also the, the, you know, doing anything artistic is a leap of faith, you've got to have to have a dream and believe that dream could possibly come true. Well enough to pursue it, and you have enough experiences where things get completely rad Focht and you've sort of ate and it becomes a greater fight to have that, to keep that dream alive. And so it's like, oh, God, I gotta do this. I gotta, I gotta suffer the slings and arrows again. Geez,

Alex Ferrari 19:03
but yeah, but as you get older you eat I mean, I don't know about you. But you know, your level of what you put up with just goes down like things I put up with in my 20s I would never put up with in my 40s Yeah, just it's just you just, you will do so much more when you're younger, to get to where you want to be. But after two or three decades, you're tired and you're like numb. I just don't, I don't want to do that anymore. I won't. I just won't do it anymore. So I agree with you. Like there's things that I remember myself and the torrent might take my early, late teens, teens and 20s that I was just the things that would just be flying, the energy was different. You're not as beat down as much at that point by the business.

Ted Griffin 19:41
I guess I'm proud that at that time, I took all that energy and suffered and put it towards writing and trying to get things going as opposed like I I really had no very little social life. So And I'm sure there are people who can like juggle both and and maybe not happen but people who I know people who had more fun in their 20s than I did. But it's, it's sort of what you have to do you can either choose life or career at that point.

Alex Ferrari 20:28
So alright, so after ravenous, you know, and and that other script that you wrote, how did you get this job to writing Ocean's 11? Like it doesn't there doesn't seem a direct line to that.

Ted Griffin 20:44
Moving from a cannibal Western black comedy doesn't

Alex Ferrari 20:53
With with with the biggest movie stars in the world, and Steven Soderbergh, right.

Ted Griffin 20:57
Well, so as I said, after, after those first two experiences were bad, because I kind of broken in the fall of 96. And for about a year there, I was, like, the shiny new screenwriting boy in town, and, and I had two movies going, and it was like, very heady days, and then ran into the brick wall of those productions of the reality of the business, took six months, six months off, and had sold another idea and was so either bummed out. Or, also, I'd learned the lesson of like, I sold something because of the excitement of agents in the business to sell this thing. And I just didn't have any idea of how to tell the story or what the story was. And I learned a valuable lesson there, which, I guess I could maybe help out anybody out there, which is, there are a bunch of reasons to write scripts, the money, the who you can get to work with the cocktail value of saying, Oh, I'm working with this or on this. And those are all great. And if you don't know what you're writing, or you have no enthusiasm for that all those those three reasons will not help you out when the rubber hits the road, like you need to care, like, have some kind of excitement about what you're writing, or else you're in trouble, hopefully. Or you're just a sociopath, mercenary, and you can pump it out good for you. I've met I've met them as always, so I so I had given back like, a lot of money. And also realize these two movies were going to come out in the next year. And that wasn't going to do me any favors, presumably. And a friend of mine worked for Jerry Weintraub who had a deal at Warner's, his name was Chris Buchanan. And he sent me oceans that it had been one of those movies that they had been talking about, Oh, is there a way of bringing out the word reboot? Bring it back somehow. I think back then it was even still just remake and worry, having grown up cinephile and, and also a guy who really kind of knew old movies and classic Hollywood better than my contemporaries, and who was heavily influenced the Great Escape was a major movie for me growing up Magnum and seven this sort of John Sturgis number movies, slightly less so Dirty Dozen, the professionals I thought was terrific. I had somehow missed oceans just never seen it. Probably because it was never recommended to me. It's the Scorsese loves it I think, um, for personal reasons. And I actually we we never talked about it he's never seen the remake and and Marty's never seen it has never watched it. He I that's a story for either later in the podcast or another day, but I fell into Scorsese's life because he saw ravenous. Which kind of makes me wonder. But I've always thought it was more of an infamous movie. Like, watch these guys phone it in and snot for wearing sweaters. And so and when I finally watched it, I sort of thought Yeah, boy, that's a disappointment. Like it has the kind of the concept, generally for fun movie and that and it's the in the genre, but I really don't care about this movie. And I think I passed on it a couple of times. Basically, they developed a script by a guy named Steve Carpenter, who had written a directed movie called Soul Survivor with Casey Affleck, I think, and that script was pretty faithful to the original and that the it was it was a bunch of army buddies who thought hey, we should apply our military skills to this and they reassembled and There was a guy who is very close to Sinatra's character a dino a Sammy like that. And and I kind of read that and I said this is sort of feels like what I just saw updated and I can remember. Sorry, Tang long winded version. But so I passed it on a couple times. And I think I was I was driving around and I was either listening to the Touch of Evil soundtrack because I was a nerd by Henry man Seanie which is kind of a cool like, or David shires music from taking a Pelham, which is awesome also saw and I just sort of thought, oh, like, I get the vibe of what this movie could be like, it has that. Because there's something about music. That especially for me, but I think a lot of people like music can be an inspiration for movies, just because it's a feeling like you're gonna get this movie is going to give you this feeling this music is going to give you this feeling and that's, I think, sort of what compels us to go see things and to listen to things of like, I want to be scared right now. Or I want to be titillated, or what are its I'm all over the place. I'm gonna come back to Ocean's but there's a my one of my favorite things I've read about movies is Martin Amos wrote in appreciation of Spielberg in the early 80s. And he says that he kind of boiled it down to that Spielberg had a talent for streamlining and emotion to an audience, whether it's Jaws fear and adventure, Close Encounters our Raiders adventure again, and then et love and that and there's a brilliance in that. And I think that's still, to some degree, the secret of his of his success for whatever, along with craft and genius and some other stuff. So So I had the sense of like, oh, there's this feeling of cool that I think could be in this movie. And also secondarily, it struck me of like, the one of my comfort movies growing up on was my I have an older brother who's who's also movie crazy and also writer, and we would just watch the sting at nauseam vidro Hills film of David S Ward script. I try to include those names when I can because

Alex Ferrari 27:36
It doesn't get it doesn't happen very often.

Ted Griffin 27:38
Because the tour theory is such garbage and that all movies being identified by the director is calamitous, or even I'm sorry, I just like the sight and sound list that just came out where everybody like, obviously they've chosen things because to diversify the directors, but that doesn't mean that the movies they're choosing the like, the whole crews were different genders and stuff. Anyway, sorry, soapbox. Ocean's 11. So I hear that music. I love this thing. So I tell Buchanan, okay, I'll meet but I don't know about this. I don't know if I'm the right guy.

Alex Ferrari 28:16
Are you like working at this point? Did you have another job? Do you have another job? Or it's like, because it says,

Ted Griffin 28:20
No, I quit the other gig that I had given. You're looking for work, but you're still saying I don't know. And I'm also trying to get like, I feel like I got off track because I gave up my directorial debut. And so I'm trying to figure out okay, how do I get back to disillusions? But it's like, okay, I need to make some cash. Or, like, I have this potential do this. And I, and I don't want to, like, there's opportunity. And I know, I can't just piss it away. So I go in with Chris I meet weintrob, who's a character who is you know, I won't go through his whole history, but he's, he can be could be extraordinarily charming. And he came in, he said, you can go, I gotta play 7k bunk boy right next to President Bush. You're gonna live next to him. Again. Again, cook and UMaine you can work out in Maine. It'll be great. Which, by the way, an offer that never came through. I never heard another word about like, oh, yeah, you can have to Kennebunkport estate. So I sort of tap dance around like, like some ideas, but for some reason, like they think I'm right for this. And at the time, also, Brett Ratner was attached to direct this is our I'm certainly what else he had. sort of been, you know, he was a extraordinarily successful young director at the moment, and I met Brett and he was a full of enthusiasm. but nobody was saying this is this is what we want. which was actually great to hear, because I just, I, and I've since learned, it's very hard for me to say, to take somebody else's idea and say, Oh, let me execute that for you. And there are people who I've met who are really talented as a talent. But, but it's difficult for me. Anyway. So I went off, I got the job, I went off, and I sort of, I actually worked with my brother Nick a little bit on this and sort of thought, this whole army idea gives me no motivation for a highest like, it's just like, it's a reason for them to make money. Whereas I love the sting. And in the sting, or in the Magnum seven, or the professionals, they're sort of that code of this is what we do. Like it's it's a sort of professionalism. And I thought I'd rather make a movie about guys who do this, and this is the Mount Everest of that and be pretty unfaithful to the original. So wrote about 40 pages of that. I think I've told this somewhere else, but I'm just now I'm just, you can edit all this, right? I give the pages to Chris Buchanan, who's the VP at wind drops, one of two. Just to say, look, I'm working, like as proof of life, progress, and while he's enthusiastic, someone else at the weintrob company who's a little competitive with Chris steals the pages, reads them, takes them to Jerry and says, Griffin's completely off. roading. He's written this thing that hasn't that is not Ocean's 11. And you need to call him in so I get summoned to the woodshed by Jerry Weintraub, who says, This isn't this is all wrong. These guys. They got to be friends in making them thieves. Danny Ocean's coming out of prison. He's a loser. You got to start over. And I say, I understand now. At this point, Chris, God bless him has given the script to basil iguana, who's the warners executive on the project who's read it? And basil calls me and says, don't listen to Jerry. Just keep going. So I do. I'm I, I turned it in. And at that point, because of like this, all this nonsense, I'm sort of like, again, sort of sick of Hollywood and I moved to New York. I think this is like fall of 99. In the interim, oh, and what's happened in the interim is that Brett Ratner has got the movie family man going with Nick Cage and to Leone and is now is no longer available. So Jerry's pissed because he's lost his director because I didn't write the script overnight. And but What has also happened in the interim is that Warner's has made this deal with Soderbergh and Clooney, they've started a new production company there. And so when I do turn the script in, I think the first move is they offered it to Damon and Aflac to star which I think is a rotten idea because they're too young, like they're too green. It's the it's the young guns version of, of oceans. And, and very thankfully, Matt agrees with me. And they pass. So then they go to Soderbergh and Clooney, who sign on, which is like, January of 2000s,

Alex Ferrari 34:01
By the way, but George Clooney at that point, he had done, he had done out of sight

Ted Griffin 34:07
They'd make out of sight and 98 I think his Clooney movie movie was Peacemaker with

Alex Ferrari 34:14
No no movie movie was from dusk till dawn that was his first movie. That was the first time he made a feature of that as an action star. Then he did then he brought him in, but he's still not a megastar. He's He's a star, but he's not a megastar. At this point, Ocean's 11 cents into

Ted Griffin 34:32
In 2000 the perfect storm but all that's right. Yeah, he's that which is debatable because it's like, is he the star or is the wave?

Alex Ferrari 34:41
I would agree with you and mark that as well. Mark Wahlberg is in that and yeah,

Ted Griffin 34:46
But there's the perception of and three kings did well, but not mega well. So it's certainly the perception of like that he can lead a movie star in a movie but whether he's like a And I would say there are very few people who are movie stars. And just because they're in the movie, it's ahead and I'm not even sure if you could say George was ever got to that in the way that Julia Roberts was like, who came? I don't know what the title is. It's the movies called Julia Roberts. That way Nicholson was that way cruises that way. It's it's rarefied air. Anyway, so. So in the January 2000 days, sign on, I'm in New York, but Soderbergh just has Erin Brockovich coming out, which actually proves to be is like, the movie that really kind of restarts things outside got cred but flopped. Erin Brockovich, any wants to make traffic first. So in this irony of like, the Warner Brothers is in too much of a hurry to wait for Brett to do family man. But then when they give it to Steven, and he says, I need to wait a year they say okay. And so we're not going to start until 2001. And, but then, like, the I had, like some of those notions of casting. And for the rest of you, Ryan role I'd always had like, what I would say is like, the really terrific actor who isn't quite a movie star, whether it's the equivalent would be God. I don't know like, went to a movie star. At the time, like Jeff Goldblum, Kevin Spacey, there are certain people who are like that who are like, Oh, I would almost say that I've not seen Ocean's eight. But Ocean's eight sort of does this in that it's Sandra Bullock, and Cate Blanchett. Like Cate Blanchett is like a really interesting person to put in that, but she's not a movie you put in. She's not the star. She's on a movie star of that kind of movie. Anyway, so Brad Pitt comes aboard. That's a surprise to me. Like that's an elevation. The rest of the cast. I always knew it was going to be like, had it. And the one rule I did write for a specific actor was I wrote Saul for Ellen Ark and, and we do cast him. And he does a table read, which is one of the funniest two hours I've been in a room like he's so spectacularly funny. And then had to drop out two days later for because of a medical crisis, which happily 23 years later, was no big deal. So Karina replaced Why am I still here? Anyway? So I guess your original question was, how did a guy with two flop movies coming out? That's, that's an answer. Turned into that, which was like, step by step, meaning it was like, it was a, it was sort of a broken development thing. I barely squeezed by what? Like, I'm not sure maybe I didn't know enough just to say, Oh, I'm gonna throw out your concept and start over. And then also look, because lots of I mean, not just like family men could have not come together. It could have been Breton movie and he could have cast Charlie Sheen. Sucker, Christopher, and Christopher, which would have been a different thing. And who knows, Matt and Ben could have said, Yes. There's at some point. I asked if somebody at Warner's, who do you think is going to direct this movie as I turned it in? And they said, Brian Robins, and that's Brian Robins are running paramount. And this is where like, oh, you see, this is really broadly comic like, and, you know, to some degree, I'm jumping ahead of myself, but same thing happened. This is what on tower highest, which in some ways, there's a version of that which I like more than oceans. So all all the you know, it's the reverse decision meaning. Again, I like I don't think they cast it the way I would have cast it. Like I think it was the ultimately pursued who to comedically, got it. And if they had if they'd kept it real, I think and and not cast comedians. It would have been an hour or at least that's more of what I had my head.

Alex Ferrari 39:30
Alright, so now so Ocean's 11 gets made, you know, basically sets up George for the rest of his life as a not only a megastar, but a tequila magnate.

Ted Griffin 39:43
Without OSHA's original dream.

Alex Ferrari 39:45
Obviously, at the beginning, he's like, I'm gonna make this movie and then eventually sell that tequila company for obscene amounts of money.

Ted Griffin 39:52
But the whole representative,

Alex Ferrari 39:54
Exactly, exactly but to be fair, though, without the coolness of Ocean's 11 That pretty much sets up George for that cool vibe that he had. We'll be right back after a word from our sponsor. And now back to the show. I mean, the Vegas vibe and the other movies that he made and everything is all set up off of ocean. So he owes you a check. I'm just throwing that out there. It's called Giorgio.

Ted Griffin 40:24
I saw him that he gave a million dollars to all his best friends. When I looked at my phone, waiting for it to ring

Alex Ferrari 40:32
Didn't happen. Alright, so after Ocean's 11 comes out, I mean, it's a mega hit. It's a massive, massive, massive hit worldwide. How does the town treat the guy who wrote ravenous and that other movie? After after the fact like, could you're in the middle of this hurricane, I always love asking screenwriters and filmmakers to get caught up in kind of this cyclone of a movie, how does the town cheat you? What lessons did you learn during your waterbottle? Tours? Because at this point, you have a golden ticket if I'm not mistaken, or is Am I wrong on that? Like, I mean, there's

Ted Griffin 41:07
A change not only in like, you know, certainly people are a little nicer to you. And then when you're in rooms, talking about something, you have a credibility that from success that you didn't have before as opposed to have credibility from doing a good piece of work, to different things. And jumping ahead again, I made 12 years ago, I made a TV series called terriers, which only lasted a season because it was commercially disastrous. Like it just didn't get washed by anybody. However, it was like got a lot of political love. And like there now a podcast or two about it. And for a one season show. Like it's, like ravenous, it's still like, it's a thing that won't die. And I talked to a lot of people say, who always volunteer, not always sorry, but who often volunteer how much they love it. I've never however, it didn't. Because it was good. In a lot of people's minds didn't make my phone ring. Like it would have been successful. I'd have a TV career now.

Alex Ferrari 42:21
Right, you can get a bad script that made $500 million, and the phone's gonna rank but if you write the best script ever, and it doesn't make any money, okay,

Ted Griffin 42:28
So it is better, in ways to be lucky than good. But but so Ocean's is is, is quite successful. And I sense it, and even before it's come out, I've been able to set up this project Matchstick Men at Warner's that is making oceans with my brother to write with me, sort of to get him because he had helped out considerably on oceans on sort of figuring out because they were the one of the challenges of oceans stepped backwards. The second is, is that there's just a lot of plumbing, there's a lot of structural work of you have 11 guys you have to take care of, and there's a balance, and you have to keep them all active. And

Alex Ferrari 43:17
It's a juggling act. It's a juggling major

Ted Griffin 43:19
So, so it's just sort of like, there's a lot of work that should be unseen, or reasonably seamless, if this movie is going to work. And that was just a little, like, little daunting. So So I write Matchstick Men with my brother, and which as its own, sort of, and I'm, I'm attaches producer as well, because coming off the experience of the first two movies, I didn't want to where I was left out of rooms about who's going to direct this, who's going to be in it. How do we promote this? And I was furious at times of like, the producers who had really never produced anything. Were were in rooms that I was not allowed into because of I was the writer, just the writer. I made that point and and haven't yet. And yet, the same thing happened in that Robert doesn't make us reads the script. And for those who haven't seen magic, man, I'm gonna spoil it because it's been. It's been 20 years, you've had

Alex Ferrari 44:30
Spoiler, spoiler alert, fast forward.

Ted Griffin 44:33
It's based on a book and in the book, there's a con man who finds out he has a daughter and he tries to start a relationship. And it all goes everything goes sideways. And at the end, he realizes that he's been conned that it's not his daughter and and the book ends with him being like, Oh, I got taken. And when I read that, I thought, Ah, there's a lot I liked this story. I just I actually kind of hate the twist for a guy who likes twist movies. I like it's unfulfilling, maybe I saw it coming. I don't know. So when I pitched to Warner's I say, I want to do this book but I want to actually take the twist out and just make it like an authentic emotional drama but it was with crime and the stuff in it, but it should be. Not a tear jerker, because that feels but going back to this billboard thing, it should deliver a motion machine. It's about a relationship. And we write that script, and we actually get Alfonso Koran is interested. Fortunately, this is Alfonso Kron coming off of great expectations for Warner's, which was not a success. So it's pretty easy to mama, Alfonso Crone. And so even though that's really enticing to me. We also get a call from Robert Zemeckis, saying, I love this, but I read the I heard about this twist, and I'd like to put that back in and Warner's is. Lorenz's bond matures, the head of Warner is the saying you should do is go as Americans and make the change. And so while I may be a hot, dry, hot writer, I'm a baby producer. And so I go to a meeting with Zemeckis, who by the way is about as smart and director was story as any I've met, like he does come from a writing background and he is like, all of the directors I've worked with in talk in script meetings, he's probably the sharpest because he

Alex Ferrari 46:39
That's saying a lot. You've worked with some amazing people.

Ted Griffin 46:42
Yeah, but he's really the, like the writer of the I mean, when you look at Back to the Future, that's a it's a perfect script. is incredible script. So So basically, he says, like, I'd like to make this twist work and I say okay, but if we put the twist in, I need an epilogue of with this, these two characters come together again, like something like briefing cat or something where you see like, oh, he may have been bullsh. He may have been taken. But there was, it wasn't all alive, meaning there was the religion. There was something there. So we write that script. Does it make us his great, I'm gonna send it to Tom Hanks right now he does Tom entry just goes. Let's do Polar Express instead. So the MC MC is off the movie. You want to make Polar Express? And just like Mike Newell, it's sort of like, okay, now he's gonna drag this thing.

Alex Ferrari 47:35
But you find you find that you find that young and up and coming, Director Director? Was his name Ridley something or other?

Ted Griffin 47:40
Right! Yes. He was a very exciting young guy I went to. And here's a lesson I learned. And I feel like I may have told this story again, too. But now I'm just playing this. I'm just like that old guy. Like, I stopped but Baedeker interviewed once and he's just told the same or twice and he told the same stories and both interviews, because he was old. And anyway, so I get invited to some cocktail party during award season in honor of David Lynch, because I think it's the year of Mulholland Drive. But that also means that Ridley has been nominated for Black Hawk Down, and he's there and I've met his girlfriend now wife, Jen, Nina, Basilio, one of the great, whirling dervish phenomenal women of all time, and I'm petrified of meeting readily and but she drags me across and says me down with them. And I'm just like, not quite sure what to say, except what are you doing next? And he says, I'm got this movie Tripoli, but it's gonna take nine months to prep. All this tells me the story. And I say, Well, I got this little movie, you could shoot, like right here while you're doing all that. And then he says, we'll send it in the next day. I send it to Janina. She reads it gives it to him. The next week, we got Ridley Scott, which teaches you always go to that cocktail party.

Alex Ferrari 49:14
If lessons learned,

Ted Griffin 49:15
If there's a if there's an opportunity to celebrate David Lynch, go do that. And then meet Ridley Scott.

Alex Ferrari 49:22
I kind of I gotta say the so for people listening in this is something that's so underestimated. The universe works the way the universe works. And you just happen to fall into a lot of it seems like from the stories you've told so far, you fall into these things like opportunities kind of present themselves, you're doing the work, and you've got the script and you're doing things but like what, like how do you plan that you can't plan that cocktail party for David Lynch that you happen to sit at a table with Ridley Scott and he happens to has a window of opportunity. There's a lot of luck involved, but the point is that you have to kind of keep working and keep moving forward to be rare. Ready for that luck when that luck shows up. We'll be right back after a word from our sponsor. And now back to the show. Right? Because if you wouldn't do that, if you would have gone there without a script, you would have been like, I've met really Scott that night. That's kind of cool. But if you had another

Ted Griffin 50:20
And there's good luck and bad luck, and then it was great luck that I really did it and that Matt and Ben said no, and that, whatever and then there's bad luck that what have I already said that yesterday plans just went to the wrong people or did like, like, every movie you can kind of look at and say it is it is a consequence of these planets aligning, or not aligning. And they're all the stories of that, like how Casa Blanca almost was Ronald Reagan, which it really wasn't, but

Alex Ferrari 50:56
They were writing that as they were,

Ted Griffin 50:58
That year was that person was hot. And so that's why that movie was with that like. So there's yes, there's a lot of luck involved, I would say this as a, my usual piece of advice is that. And this is probably true, a lot of things. But in Hollywood, if it's like, if Hollywood was a roulette wheel, it actually allows you to make as many bets as you want to meaning you can kind of cover or that you can generate, meaning it's. So try to get as many bets on the table as possible, which means try to write as many very good scripts as you can, or something just go to that cocktail party or take that meeting because you like because you don't know. And so this the this is an example of that of like, it's like, alright, I'll go to I'll go to that. And that's what happened. Now. I've also been to probably 25 Other unmemorable cocktail parties. Sure. Oh, yeah. So anyway, so So then that leads me into a year of making magic man, which is probably my maybe one of my favorite years of making a movie because really was so much fun. And it was like a delightful time, and we're on town. And like, if I could like relive a year just for the fun of it, it was great. The movie doesn't do great. So and I begin to sense of like, oh, I don't have this. Like, it's not I'm not quite oceans. Like, you're only as good as your next one. So it's not like,

Alex Ferrari 52:48
You're not as shiny anymore. You're not shiny anymore.

Ted Griffin 52:50
Yeah. And, but during the process of making that one, I've also are actually going back to even to Ocean's 11. I'm, you know, it's on my mind, always of like, okay, can I direct this thing that I am writing whatever I'm writing and on oceans, it's obviously not a chat, like it's just too big. It's not a first film. Matchstick Men, it sort of strikes me like well, it's contained, but it really needs a movie star like it's it's not a if you look at the great first films, which I would go with, let's say Blood Simple. Reservoir Dogs body heat, you look back and say well, it was William Hurt and Kathleen Turner but really blue Kelly in general, but it was her first movie and William Hurt was like not a star yet. I said Blood Simple, which is pretty much unknown. I feel like there's another good example of like, this very smart, usually crime based. Right. The irony is that like that Spielberg's first movie, if you consider it Sugarland Express. Not exactly duels his first movie. Yeah, but Chiclana sure, at its best is actually like, kind of a good idea for his first movie, but because like only Han was a big star, so it's like, and it actually that's the one that doesn't do it for him.

Alex Ferrari 54:20
But the shark that with the broken shark movie is the one that

Ted Griffin 54:25
Anyway, so I finally I have an idea for a first movie, even though like I'm still living in the past of wishing I had best laid plans back as a first movie, but I think of this one and I, when I'm working with Soderbergh on oceans, I mentioned it to him and he says he has this company with George and that they're, they'll produce other people's work and they have final cuts. So basically, that means I'll have final cut, and that sounds phenomenal. And and we're like getting along great. So we set this movie up with She's a comedy, female lead comedy. And then I take too long to write it because it's sort of like I'm like, I'm being too careful about it overthinking it. Yeah, overthinking it, but ultimately, in 2003, I'm done. I turned the studio and, and we've sort of, they seem to support it. And I go, but they're only a few people. Because it's a Warner Brothers movie, which, and it's the Warner Brothers movie because I, because it's a Steven George's company, it's there. It really shouldn't be it should be an independent movie, or it should be like, Fox, Searchlight, Fox Searchlight, something like that, which Warner didn't really have that briefly was independent, but it never really took. It just was not the culture that place. And so really, like we have, there's kind of one name that they think they'll want to make it with. And that's Jennifer Aniston, who's not had a very successful film career to date, but is has made them so much money on friends because it's same company. So we sent it to her. She says yes, but let's wait until we're done. I'm done with friends and like, six, seven months. And I say great. So we're waiting on that. I'm continuing to push things forward and we get some ultimately we get a sort of a dream or my dream cast of Kevin Costner and Shirley MacLaine and Mark Ruffalo for this movie. And Richard Jenkins, and not leave anybody else. While I'm waiting for that to go, I forget how much to tell about this, because this is sort of one of those. I'll tell you later. While I'm waiting for that to go. Akiva Goldsman who i is, has an office down the hallway from me, calls me up one day and says, I got this script. Brad's going to do. We had Halle Berry, but she just walked off. And he's getting cold feet. We read it and come to a meeting tomorrow, because you just did oceans and he's gonna listen to you on blah, blah, honestly, a great seminar script was called Mr. And Mrs. Smith, oh, and who's so who's taking Halle Berry as part Angelyn is really great. So I go on to the next day in a meeting with Doug Liman and Akiva, and Brad meets Angelina, at this meeting. And oh, geez, Foster is also the producer. We spent two days going through the script, page by page, this assignment script, right? Simon script. It's got some names on it already. Like Carrie Fisher, I can't remember who else. So you never know, what's been done. And you don't know if what's been done has been for the better. Like, it's always,

Alex Ferrari 57:59
But it was on But Simon's the first one who wrote the script.

Ted Griffin 58:01
He was yes, it was. Anyway, so as a favorite of the pit family, I do a couple of weeks on this. And, and also just dry. I think it's, I see what this one generally to talk about scripts you've written on that you don't have credit on some because there's a reason why they have the credit things. And, and it's, there's some people who say, Oh, yeah, I did a couple of weeks on that. And now it's sort of like it because you're really kind of taking away credit. So I don't like talking about I'm telling you about this, because it's part of my story. But there are other there's other Script doctoring, I've done, that I don't talk about because it's bad form. It's bad form, that form of you know, if you go in the change one line, suddenly people are saying, Oh, well, wasn't really his script, it was because somebody did something. And anyway, so I, I do some time on this. And which is one of those sorts of things where doing the really right thing turns out to be kind of doing the wrong thing for yourself in that way. And without getting into a lot of details, because this is also sort of the omerta part of show businesses. You can't talk too much about what actually goes down, because you won, even if you've never worked with these people again, and there are a few people here I will never work with again. Like you don't want to have the reputation of like the guy who taught who kisses and tells

Alex Ferrari 59:40
You not to be a rat, rats or you don't want to be a rat,

Ted Griffin 59:43
Right! But just just short stories. I started writing my first movie, and at the same time, Mr. Mrs. Smith is doing reshoots, and it's really complicated. Everybody's relationships

Alex Ferrari 1:00:09
I'll just do the second you brought those names in. I was like, I know where this is going. Rohloff got it. And

Ted Griffin 1:00:16
So so I've got a lot to deal with.

Alex Ferrari 1:00:20
Oh, God,

Ted Griffin 1:00:22
I also have like, I'm an, even though I've written some movies and produced Ridley Scott movie, there are some, like I'm in a different chair and figuring out a relationship with a DP for the rest of my life, which is also not going well, I have a very bad relationship with the DP that I've been hired at Soderbergh suggestion, which is basically the one thing he sort of suggested was, Oh, this guy's good. And however, I'm really every day, I'm waking up and saying, Oh, God, this is Christmas morning. Like I'm finally directing a movie. And while there's a moment every day where I'm absolutely terrified, like, I'm finally living the life that I have been aspiring to, since I was 10. And these are running long, but we're making them. And I'm not hearing from the studio, because from having now made two movies from them. I know like when they're, when they show up on set, that's a sign and they haven't shown on set. And then two weeks in, Soderbergh and Clooney show up on set, and they say we've just come from the studio, and they're really unhappy. I say, well, they haven't told me this.

Alex Ferrari 1:01:38
And well, you shot too, which you've got two weeks on this movie. I've shot two weeks on this. Do you want to? Do you want to name do you want to say the name of the movie?

Ted Griffin 1:01:47
At the time? It was called Untitled Ted Griffin project. Okay. And it was set in my hometown, Pasadena, and based on a real rumor that I grew up knowing that involve the movie The graduate. And oh, yeah. Yeah. So so they say this, I'm a little confused by it. But they say we're gonna, we're gonna shut down per day, you're gonna change DPS. And I say, Great. I'm fine with that. They'll give us both take Friday off, so forth. And so I shoot one more day, still haven't heard from the studio. And, and then somebody comes to me and says, When I add wrap, they say, you have to defend your job tomorrow. Now you're on the chopping block. And I say, all right, but why? Like, what's the problem here? And they say, they say Stephen went to the studio and said, None of your footage is usable. I say, well, he told me that they didn't like it. And part of that there's a long Soderbergh story leading up to this, which I'm not going to tell here. But basically, I go in to meet Steven the next day, with 20 minutes of cut footage, and he won't look at it. He says you're out. I don't need to see this. And that's. And so a project I had started, which was about my hometown, which I had sort of worked on years to get going, is suddenly taken away without a note, literally, without never heard from the studio. And nobody, Besides, my editor had seen any of the cut footage. So there's, it's not really sort of about that. If you want to fill in the blanks, we can, yes, thanks. And, but and so at that point, it's sort of like, it's like 2.0 of like, oh, this town. Yeah, I'll do and, and also, again, like this is for the studio that I started this franchise, four, I'd said no to 12, which is a whole story we'll get into if you want. But I'm now running into Albert Hughes land of blank, this is gonna be the longest podcast talking, our

Alex Ferrari 1:04:26
Will hang for a little bit longer, because we still gotta get to Marty. And that's a whole other conversation.

Ted Griffin 1:04:32
And so, so from that point on what happens next and yeah, and then then I'm just like, for a while I'm just like a boxer who's been like, punched, punched in the back of the head, who doesn't know what corner to go to, like, I spend like, the months or, you know, arguably a year just sort of like what just fuck just happened?

Alex Ferrari 1:04:57
You were blindsided. You were blindsided.

Ted Griffin 1:05:00
I'm able to do some fun work on some other movies. And at some point I get hooked up, we'll get right to it. I get hooked up with Scorsese. Because

Alex Ferrari 1:05:14
Real quick before you get to Marty, you did work on up in the air a bit

Ted Griffin 1:05:21
Before this happened, I had been sent the script by Sheldon Turner. Yeah, up here based on based on the book by Walter Kern and, and come on as producer and potentially director had sold to Ivan Reitman, his company at Paramount, I think, Andre marks I forgot, I forgot. And I had developed that my brother had written a draft of it. I had done a bit. And then in the aftermath of my getting fired, there was like, it was not a good one. It was not a good first movie. And it was not, not a good. It was like a better second movie because it really didn't need a star. And it was like now with the asterisk next to my name have fired. It was like, Oh, this is not like Georgia, Brad. And so I sort of say Go with God, and I step away from it. And I think it was then four or five years passed before I get a call from Ivan Reitman saying Jason has rewritten and is going to direct and I say with Clooney, I say great. There's a JSON made it very much his own. There are a lot of bones from Sheldon scripts, and a couple of remnants from my brother's rewrite, which are still in there. But But I was a 100% a see at the premiere producer or executive producer on it. Okay. So I've, in fact, I've never met Jason.

Alex Ferrari 1:07:00
That removed that removed from the project. Got it? Yeah. All right. So

Ted Griffin 1:07:06
We'll say that it was all a success was because of me, and no one else. Obviously, sir. magnanimously. I will take full credit for it. Oscar nominations.

Alex Ferrari 1:07:17
So I mean, that I mean, you've gone through so much crap. And I mean, we're just scratching the surface. By the way, I know that you've got days and days of stories about what you've gone through. And I really hope people listening understand that this is stuff they don't teach in school. This is stuff that generally doesn't be it's not talked about out loud. You know, these are the things this is the thing is you and I were at a cocktail party. These are the you we have a drink, and we tell these stories, and I just that's why I love doing the show, because I hope these stories get out there. So people understand what the reality of this business is. And it's not. They don't play by rules.

Ted Griffin 1:07:55
It's rough. Right? It's it's, and by the way, a lot of this stuff can't be taught meaning i There's a great story and William Goldman's book about Lisa icorn getting fired as the star of this movie all night long made in 1980. She was starring in this movie with opposite Gene Hackman. And overnight Oh, no. And over a weekend, somebody gave us rice and the script, the movies two weeks into production, somebody gives Streisand the script and Streisand said, Oh, I would have done that or would do that. And the studio goes, Oh, we could have a Hackman Streisand movie. The next day, they fired Lisa icorn, who's doing a great job. They rewrite the script, they resume production with Streisand, and it's a fucking massive bomb, which you can't, like barely can find anywhere. And Lisa Acorn's, I've actually met in the aftermath of my experience, she very sweetly called me up and gave me her perspective on some of the people who were involved. And some of her wisdom, her hard earned wisdom from this, you know, had a really terrific career going and that was like it, it throws you of course, it's even knowing that story going, like having read that story. It's like there's no way you can there's no there's no teaching, there's no way to learn that other than to have a lot of experience and sort of have a sense of people.

Alex Ferrari 1:09:28
Well, the thing I was telling you before we jumped on is you know, my whole story with the mafia and almost made that big movie and met all these big movie stars. I never got to the level of your production of like working with these movie stars and you were already done a bunch of stuff and it'd be yanked away from you like that is so for me heartbreak and I wanted to I was in depression for three years and it completely destroyed my my subconscious mind about the business till recently, like within the last five years, I figured out out. Oh, that's why I've been doing sabotaging myself for the last 25 years because I didn't want to go through that pain again. We'll be right back after a word from our sponsor. And now back to the show. And these are the kinds of talks that I want people to listen to because it's not all you know, like I always tell people I always tell people this. I know you want to know what Hollywood is like, watch the Oscars on Oscar night right? And that's on Hollywood Boulevard. And on the on the camera, it looks great. But the second The Oscars are over. You don't want to walk down that street. Right there.

Ted Griffin 1:10:38
You really night when I'm gonna say briefings, and again, I trust that if anything's boring, you can cut this out. Sir. Just one. The movie is called rumor has it which I call Reiner has it because Rob Reiner took over the movie, too. In the aftermath, somebody started internet rumor about how terrible Kevin Costner was to me and berating me and how he insisted on me getting fired. I had not started working with Kevin Costner on the movie yet he was actually an enormous champion in the in prep, giving me all sorts of advice about directing, which I was not getting from anybody else on my team because he's an Oscar winning director Oscar winning director but was like it was extraordinarily helpful and was a great guy and in the aftermath Am I getting fired? Like lonely is beachhouse to like recuperate in invited me to his wedding was just an all star. Just to put that to bed. Not Costner. Other people lovely people involved rough. Hello, McLean. Just blast still friends, Jenkins, one of the I think one of the great actors, so and then and also in the aftermath. My, my trapezium was my first assistant director on the movie, terrific guy had also worked with Phil Kaufman and set me up with Phil for a cup of coffee up in San Francisco. This is 2005. So I've been fired the year before. And Phil, famously, was fired off the Outlaw Josey, Wales in 1975. Jesus, okay, movie came out somebody sick. So I'm not sure when exactly but and he was directing for two weeks when he got tapped on the shoulder. And that night was like, on a plane back from Montana or whatever. And is Eastwood, Clint Eastwood, the star took over directing, which begat the GGA rule, these would rule which basically says nobody on a crew or in a cast can take over directing, basically to prevent the director from getting sabotaged from with them. And so, Phil, and I had this cup of coffee. I think he asked me not to repeat the story. So sorry, Phil. But basically, you know, went through the how similar our experiences were. Not that I think it's like it happens all the time. It this is sort of rare, they're replaced directors, but but people because Phil had written that script to to have this happen. And I asked Phil, one had he spoken that used word in the intervening 30 years. And he said, No. I asked him if he'd ever bothered watching Outlaw Josey, Wales. And he said, No, that he went into a video store once in the 80s. And it was on the TV there. So he just left. And then I sort of I said something else that was like, now what? And he said, Ted, I don't want to go like I was obviously irritating him or he was still 30 years later, rah, rah rah about it. And for me, it's now coming up on 19 years, and it's sort of like, oh, go fuck yourself. Like, I

Alex Ferrari 1:14:02
Ohh no, you're gonna go to your grave with it. I understand. I get it. Trust me. I get it. i If anybody gets it, I get it. But my experience with that was the I get it. No, I can't believe that it's there.

Ted Griffin 1:14:13
So I've never seen rumor has it? And I and they're, they're three people I have not spoken to since.

Alex Ferrari 1:14:25
Fair enough. So then, so let's let's turn to page. There is this other guy that you worked with? By the name of Martin Scorsese? Yes. With all of the stuff that you've gone through. How did you get hooked up with Wolf Wolf of Wall Street with Martin?

Ted Griffin 1:14:45
I went another it's a it was a dinner party this time and I knew I said, Yes, right away. I had an agent in common a guy named Chris Donnelly continues to represent both of us. And he invited me to a dinner a week For the Oscars for the department, and it was a big table like 10 or 12 people. And Mario is going to be there and I just, I decided I'm going to impress, I'm going to try to impress this guy, because I know all I know, movies, and of everyone I know. I'm the Martin Scorsese of everyone I know. And then I started talking to him, and I said, Wow, do I have a long way to go? Like, instantly, like wildly impressive of like, oh, there's a mind at work on unlike any I've experienced thus far. And it and when people you know, misuse the word genius. It's because like it's a it's a different level of intelligence, but also extraordinarily extraordinary passion. And that is unrelenting, both in preserving movies, obviously, making movies and teaching about movies. So we had a very nice dinner, I tried to not go to too much smoke or tap dance too much, but and then he won the Oscar the next week, because you know, he could never

Alex Ferrari 1:16:21
Jesus.

Ted Griffin 1:16:22
And God, just a few months pass and I got a call from Chris Donnelly saying that this Spanish sparkling wine called kava fresh in a does a an annual Christmas ad. And they back the money truck up to Marty just saying make us a short film, which was sort of in vogue, then BMW was making those Yeah, the dividends. Yeah. And so so. So this was like, and so they're saying, Do you have any ideas, and I wrote one up, which I thought was a blast, which was that the conceit being that Marty has been approached about redoing the Copa shot, the Copacabana shot from Goodfellas, the long one, or which ends with a bottle of champagne being brought out. And so I thought, okay, he's got to redo that shot. For this ad. Only, we see all the things that can go wrong in a winner. And then we see him respond to this in a film that begins to replicate, like the part of Goodfellas, where Ray Liotta is losing his ship. And the last third was brilliant, some voiceover and stopping and things like that. And I thought, the first like, eight to 10 minute movie that can be lost. And I write that up. I think I pitched it to him over the phone, write that up, send it to him, Marty says, This is terrific, like, come out next week, and we'll start to get to work on it. And I by the time I land, or I get there, and I get word of like Marty doesn't want to do that. It's too self referential. I say I totally get that. But oh, God, I'd love to see it. But I totally get that he says, But he must see if you have any, like, come and talk and have if you have any other ideas, so we then spend like three full days in his office in New York. I'm now 36 about to be 37 and like three years, kind of, I would say off trying to get it back together again after my beheading or Deepan saying depending on and but but but three days of like being able to play tennis against whoever, your Bjorn Borg, or whatever the absolutely top person you've ever done anything with and being able to sort of like, Hey, I'm in the room with this person, and we're hitting the ball back together. And not only is it a dream come true, but it's also a sort of restoring confidence restoring of like, oh, yeah, I can I can I can play in this league. And we're more or less we hit on an idea of like, kind of a because Hitchcock used champagne as a MacGuffin, and notorious, we think, Okay, is there something to do with Hitchcock here? With who's obviously a big influence on Scorsese, and we ultimately come up with this idea, and then a few weeks later, shoot it over the course of three days, called the key to Reserva which we make it premieres in Spain and Madrid that Christmas we go out we both get food poisoning at the premiere and, and fly home, like dire like vomiting and pooping out of all ends with but with Martin Scorsese, so it's obviously it's a trip. But I would say it's my favorite thing I've ever done. Short Form.

Alex Ferrari 1:19:52
Vomiting and diarrhea.

Ted Griffin 1:19:54
Yeah, that too because that was reducing. So I knew that it is available on The Internet, if you Google, go to YouTube. Good reserve a, it should pop up, keep reserve Scorsese. It really works better if you know the works of Alfred Hitchcock but and I'm in it with him for a little bit. And it's sort of like the if I just if I can if I gave her go to heaven and St. Peter says, I got 10 minutes. What do you got kid, I will play this form. And it's also the one thing I would say I've written where it's sort of like, across the board, everything was a little better than I imagined, which is, as opposed to everything else was like, wow, that worked out great. I wanted something different from that, blah, blah. This was just sort of like so. So it's sort of this, this great experience, and also kicks off a beautiful relationship in which weirdly, like, because I can kind of hang with them and talk movies, I get pulled back into things. He's done two projects with friendly Boyd's documentary called public speaking, which was HBO in 2010. And then Netflix series called partenza city, which was a couple years ago. And if you watch those, it's sort of he's interviewing friendly bullets. And there's a guy sitting next to him that you occasionally it's sort of here that's me. And what unlike I've supplied my voice or delay in some other Doc's and weird stuff, and then Wolf of Wall Street, about a week before production, Terry Weiner, who written the script, like it had to get back to Boardwalk. And so but there were like things they, they, they just had this massive production was so many days, and they just needed somebody around to make sure like, they could make their days. And so I was again, this is not, I'm talking about something out of school because I was not a writer on it. I was a co producer. But part of that was saying, we can combine these two scenes or do this they're at just to keep the machine learning. Unreal. So and because I was there for all of that they threw me in as Kyle Chandler's FBI partner, where you never hear me speak. But I stand around a lot on a boat with him, Leo. And then in another scene, where Leo's selling stocks to some poor sap on the phone. I'm the poor sap on the phone. Who is pretending to pluck up the ass. You may remember that. Leo's thinking about me while he's talking that guy up the ass. So

Alex Ferrari 1:22:57
So So you weren't you're on? You're on set most of the time on that on that project?

Ted Griffin 1:23:01
Pretty much. Yeah, for the first definitely. For that first half. I was there. And then a hurricane was the sandy like, Yeah, shut everything down for a week. I went back to LA and then was sort of like coming back.

Alex Ferrari 1:23:16
In and out. Yeah, that Yeah. So so on that show. I mean, what was because you were on that show? What was the craziest day that you witnessed that you were like, how the hell is Marty gonna get out of this? Is there a day like that, that you're like, This is insane.

Ted Griffin 1:23:31
I mean, there's some. And it was actually a lot of answers that there are days that I just didn't want to be there. Like, the origin on the plane is just sort of like it's a lot of extras. We're about to get naked. And it's just, it's awkward. It's awkward. It's awkward. It's not like there's there's still a craft service table. Like it's not fun. Like it's just filming. Filming an orgy is not true. But I can imagine having read Barry Sonnenfeld 's book that you can end up with a face full of feces.

Alex Ferrari 1:24:07
What am I, by the way, one of my favorite conversations I've ever had on the show with Barry. That was that was the first five minutes by the way. He told that story. Yeah.

Ted Griffin 1:24:16
So but there are a couple of moments. I mean, I was very impressed. And this by the way, I'm one of my favorite stories about Mari is on key reserver because it was a two day shoot. And at the by the end of two days like we were we needed, like a lot more and so we were able to get a third day paid for. And Marty put in a 23 hour day. Now this is a guy who's won every possible award who's at that time. 65 years old, has nothing to prove to anybody. This is a commercial that won't be seen in the States. But he works his ass off for 23 hours. They didn't make it right. Like to make it the best possible thing it is. and not and not in a profligate way. But but because we had gotten out 50% over schedule that in a third day to a two day shoot. And there was something so inspiring about a guy who's just can't allow himself to do anything. Any less any less than his best. And, and there, you know, without going naming names. There's some bad mentors. In my career, people, I thought, oh, yeah, I don't want to be that person or that filmmaker. And Marty is like the Pope. He's both the guy who says, Who is what he says, who isn't? Cardinal McCarrick, who's the priest who raised a bunch? I gotta be terrible if there's libel issues here. So but on on so on, Wolf of Wall Street. That scene on the boat with Kyle Chandler talking to Leo and Maeve standing looming around in the background, that's a six page scene to lots of that's a lot of stuff. He did that on one day. Daylight dependent and something even a three persons, you know, two and a half person seeing like that, to get that much done is very impressive. I was also there's a lot of one of the very complex Steadicam shots when they the FBI raids, the Stratton Oakmont and I'm part of bizbash with the most fun I had, because I got to run and yell at people as an FBI agent. But it was fun watching them put that together, because it's one of those things where the first take was so terrible. And, um, um, I do it. And then I go back to the monitor sitting with them. And I go, Oh, I know this, because if I'm here in the director's chair, I feel all the pressure on me right now, because that's terrible. And I've got to fix it. And I sort of learned I watched him was like, Alright, let's do it again, and make this one change. And then we did it again and get a little better. And then maybe five or six more takes, and then it was and it was done. But it there's a lesson of, especially in directing of your, at some point, things are going to be unsolvable and terrible, and you won't know what to do. But you will have to one, not freak out to make some suggestion to like, try it again. And then because you're surrounded by professionals, it'll actually suddenly kind of click and Oh, you'll be fine. But it's just sort of like you have to, like breathe through that. That's, and again, it's one of those things that you would think you would be somebody would stop and tell you before directing your first movie, or going into the industry. Or when you get signed by an agent, I always thought that there would be some day where somebody would say, sit down, say, Okay, you're about to go into a meeting with this producer. Keep this in mind. Think about this, blah, blah, blah. You just get thrown into the deep end of the pool. Yes. In Hollywood, like it's purely learning by experience, you can. You can talk to a lot of people, but nobody's going to ever sit you down and say, or at least nobody ever sat me down. And I don't think anybody else. Nobody's ever volunteered the great life lesson speech they got from somebody else. So

Alex Ferrari 1:28:39
Well, so. So I mean, it's fascinating that after this, this whole, this whole gambit of stories you've told us and your adventures in, in the in the screen in the script, screen game as a script game, as you say. You even when you went to the lowest point, you still kind of come up from the ashes in many ways and get to work with your hero, one of your heroes, Marty, and not only once, multiple times on different things. And it's just I feel like that was the universe just going you know, he's been through some stuff. Let them let's let's give him an Attaboy.

Ted Griffin 1:29:22
I don't know, man. Pretty good. Boy.

Alex Ferrari 1:29:25
I mean, because at the end of the day, this isn't magical. It's I mean, yes, the throwing up in the diarrhea. That's one thing which was magical in its own right. But that you're able to work with, you know, it'd be the equivalent of you know, somebody working with Steven Spielberg. Or or Cameron or school brick or Hitchcock. I mean, you're hanging out on the set watching the master work, people someone who you idolized growing up, and and I've heard from people who've worked with Marty he's absolutely a genius. There's just his mind works at a completely different I'm like you I'm Martin Scorsese of my group of friends, we'll be right back after a word from our sponsor. And now back to the show. And so you either meet Quentin, or you meet Marty. And when those two get together, that's fascinating to watch there, because they just have such an encyclopedic knowledge of film. Like, I'm like, Oh, I'm pretty good. Like, you're like, Yeah, I've seen a lot of movies, but you'd like No, that's

Ted Griffin 1:30:32
Right. And there's also something about either making Marty laugh, or a good idea that impresses him. And you kind of feel like, you're just on top of the world, for the rest of the day is sort of like I like it's like I Please dad, and because he's getting older in this business, there are fewer and fewer dads, and not about a it's not even about age, this is more about like, oh, that person didn't turn out to be what I hoped or you realize, you walk into some rooms, and they're, the people aren't as smart as you'd hoped they'd be or aren't as passionate about movies, they're there for the wrong reasons. And they're in Hollywood attracts people for a lot of the wrong reasons. So when you find like that person who can be who really impresses you, it's sort of like, there. It feels great to sort of impress them.

Alex Ferrari 1:31:31
What if you had a chance to go back to your, to your, to yourself, when you were just about to come into this business? What would be the one thing you wish you would tell yourself? Like, watch out for this? Besides, rumor has it

Ted Griffin 1:31:44
Again, it's sort of like, every step of the way. I made a, I think a really smart choice. I went with a company that would was announcing that they would give me Final Cut. I'm not absolutely the actress who I thought it was gonna give me the the student that was going to please the studio. And, and so and they're like, yes, there's some rotten luck. And there's kind of some things I didn't see about people soon enough, which is tough to see meaning it's out there. I've been fooled since it's not like and I know other people who've not seen it common. Despite a lot of experience. My regret, I think is going to college or going to college for four years. Like there's something about I can't remember what Orson Welles his education was, but it was I'm not sure if he graduated high school, Spielberg dropped out of his freshman year. I'm here I'm hearing to an actress, which is probably a mistake, but it was in the Broadway theater. And and she dropped out of Carnegie Mellon after a year and it's sort of like, you know what, nobody in this town checks your diploma. And it's not necessarily that I should have gone to film school but it's sort of like the ages from 19 to 22. We're sure by I didn't need to be on a bucolic college campus I could have taken that that tuition and done something else with it. But I guess the you know, the lessons the besides the don't take a job for any reason. Other than you see a movie there that you would want to see. I would up and add to that, like, don't write a movie for you, which you're not the audience for I produced a movie called for Disney because I had an idea that I thought would be that they would probably love but I would never go see and I then so I should never have been the producer on it or what other and it's weird. Yeah, there's no, no, there's no Hollywood judge. There's no court system or laws. Like there's no one to appeal to. It's it's

Alex Ferrari 1:34:22
It's brutal, man. There's no referee man. There's no referee. There's no referee in Hollywood. There's no referee. There's no one like, you know what? You did this guy wrong. This is not right. We're gonna we're gonna rule on this. It's not the way the game is played. And you know what, that's a surprise for a lot of people as it was to you and you and arguably you'd have been in the business for a few minutes. When when those things are starting to happen to you.

Ted Griffin 1:34:44
Yeah. So, one day I'll publish the book about all this but I need to either be bulletproof or dead. I do feel like everybody should You'd write them their Hollywood memoirs not to publish necessarily, but to go into the academy when they're gone. So that if you want to know, okay, let's find out what really happened on this movie, then you can you can start reading these people's memoirs and go, Oh, my God, these people were screwing, and that guy was talking the whole time. I have no idea.

Alex Ferrari 1:35:25
What you need to do is this, you write it. And then you, you, you were on your debt, the day of your death, it gets released and published.

Ted Griffin 1:35:33
Yeah, it's like the way that Jerry Lewis put in his will that the day the Clown Cried, can't be seen until 10 years after he's dead. Like it is just sort of like, it's there. It's it's an evolved and it will come. I can't remember how many more years, we have to wait for that one. It's been a few.

Alex Ferrari 1:35:55
Alright, so let's I'm going to ask you, I mean, we keep talking for another two, three hours easily. But I'm going to ask you a few questions. I asked all of my guests. What advice would you give a screenwriter trying to break into the business today?

Ted Griffin 1:36:08
Well, today is cookie, because not only movies are at a low tide. And I think that could come back. It's a form and it's and I think watching a movie in a theater is different than streaming it and I it worries me a little bit that there is a there's a generation of the of an audience that is going to be watching movies like TV, and that movies will become more like TV. And it's in their pacing in their spare they have they have already. Yeah, but like die hard. It takes 20 minutes for anything bad to happen. Like that's a that's a tough movie to make for streaming or for TV, because it's sort of like, we got to get to it, we got to get to it. And that's a, you know, I'm representing a very commercial piece of wonderful filmmaking. So So anyway, so it's such a confusing time. And it's hard to say definitely what's, you know, where the industry is going? And so what I would normally say is, what I would have said, is read a lot of scripts. I think it's really good to see a lot of movies, but I think if you want to be a screenwriter read a lot. Anyway, I think the reason why I suggest sometimes reading scripts, instead of just watching the movies, is because the act of reading, lets you stop and examine and realize how something is being done. Whereas movies being a temporal experience, it flows right by and you're not. It's harder, just studying away. I mean, you can press pause and say, Oh, we're 20 minutes in to Die Hard and the first got it. The first gunshot is shot. But I would say reading scripts is a better way of studying them. And also just figuring out what's working in scripts was not working. And wonder being one is the writer being too verbose or the characters and and because they are so accessible now. Online especially. It's there's no excuse for not reading all of William Goldman all of Walter Hill, the Coen Brothers, Kazdin. I'm trying to people who were there. I remember their individual scripts that were big and black,

Alex Ferrari 1:36:09
Shane black, Shane black.

Ted Griffin 1:36:47
Yeah, and just as far as finding your voice, like Shane Black has such a distinctive voice, Walter Hill is such a, like, who writes the haikus play for him? And so So ultimately, you know, your, as a spinner, your strength your superpower is being very good at what you do. And probably being the smartest person in the room and hopefully not letting them think you know that.

Alex Ferrari 1:40:48
Alright, fair enough. Fair enough.

Ted Griffin 1:40:50
What are the I would also like, I think the UCB is gone the Upright Citizens Brigade. But there was, I was trying to just send as many writers as I could to that to their improv classes, because it does teach you better than anything, I've experienced the craft of collaboration, of listening to somebody, and having to agree with them and building on that, which is extraordinarily good for television, writing, or writing in any group, which is becoming more and more of a thing. And it also, I think there's it, there's things that would advise us like, Okay, here's how to develop your craft and your ability to do it. And then there are things I would advise with like, Okay, now, if you're doing it with other people, things I advise, which is, take a moment if you hear a bad idea, to think about where it's coming from, because it's not just a political advice of shining somebody on but usually, there are a lot of people who have good instincts who cannot articulate them. And it's your job, especially. Just sort of hear that instinct, and see if there's anything there. And I don't think I can publicly give a an example.

Alex Ferrari 1:42:22
Fair enough. No worries. No worries, I won't. I won't make you liable, sir. What is the lesson? What is the lesson that took you the longest to learn whether in the film industry or in life?

Ted Griffin 1:42:31
I'm still learning God, I'm still beating the shit out of me. I'm gonna give his answer I don't think it's necessarily the right one. But it just came to mind. So there's the Goldman has the line about nobody knows anything. And you can, depending on how you deliver that line, they have different groups. Nobody knows anything, means we're all a packet of idiots. And I don't think that's true. He knew a lot. Or nobody knows anything. It also supplies like it's a complete crapshoot. Nobody knows anything, is what I finally realized is, I think what he's saying, which is there really isn't 100% certitude that anything will actually work or is, you know, completely right in the sense of and the more you do it, the more you kind of go into that gray zone of uncertainty when I think when you're younger, you go like Oh, yeah, this is like, and you can really stick to your guns in a great and a terrible way at the same time. And so somebody else gave me a piece of advice, which is I think along the lines of if you want to persuade somebody of your opinion, keep tenant 10% of your mind open to the possibility that you're wrong

It and you have to do it authentically. But but if you if you come in with a this is absolutely absolutely it. You're setting yourself up for getting your head handed to you which I by the way don't really think I was that guilty of but when I got my head handed to me, but it is certainly something I've had to be better at. And And what's my ultimate wrap up this? Because there you're gonna run into a lot of people who you realize don't know much, but um, You're gonna have to, you're gonna have to appease them somehow. So what in Hollywood stop, we'll get into the practice of taking somebody's bad idea and turning it into a good one. As opposed to simply opposing that logic or argument will win the day because it won't.

Alex Ferrari 1:45:21
It will not it will not. And final question and arguably the toughest question, I've asked you this entire time, three of your favorite films of all time?

Ted Griffin 1:45:33
My I'll give you a fast answer, because I have one with the caveat that you asked me again next year, but I my my quick answer is always rear window jaws and singing in the rain thru window I find to be the perfect Hollywood entertainment because it actually does everything movies are supposed to. There, it's it's sexy, it's funny, it's scary. It's emotional. It actually has scope because that's such a great set is also looking through that window is the same as looking at a screen. I think it's extremely extraordinarily well written and plotted. There's it's a perfect movie except for one terrible shot 10 minutes in of a helicopter over some bathing beauties, which is like a dirty old man joke that just sort of there there's a difference between great movies and perfect movies, ruin no is not a perfect movie. But it's a great movie. It's not a perfect movie because of that one shitty shot. Singing in the Rain, also a great movie because there's nothing more joyful or rewatchable. It's not a perfect movie, because the Broadway Melody dance dream of the last 10 minutes is just sort of like a third act. I don't know what a great act structure that is that then he just pitches a dance sequence in our third act and there's the movie, but and jaws and JAWS is a, I think is a perfect movie. I don't think there's anything I would change about that. And and that's all I gotta say about that.

Alex Ferrari 1:47:12
So that's all I got to say about it. So the one other thing that because you've mentioned it a little bit, and it's something that I think is really important for people to hear. The the landscape has changed so dramatically from for the last five years even. And you said it's the generation coming up behind us. I mean, when these great masters are gone, Spielberg Scorsese, you know, these these these legends, they're the ones holding the torch right now. And yeah, there's, you know, there's the Nolan's and the finishers and other masters out there who are doing good work. But the generation coming up, like you said, diehard won't go today, that hurts arguably one of the greatest action films ever put to Sally Lloyd. And yet this generation coming up, they're much more involved in YouTube and in and out, and I hear myself saying it, and it's the same thing they were saying in the 80s and 90s, with MTV showed up, you know, but I think this is different though. This is really generational. Because they're not even they don't even care about cinema the way you and I do. What do you what's your thoughts on that and for for future generations listening to this like screenwriters? Is it TV? Is it other other forms of storytelling? What do you think?

Ted Griffin 1:48:34
Well, it's been happening for a while, if you look at the generation of directors, let's say of the 70s, that terrific generation, that's Scorsese and Coppola, and Spielberg and two. But they all grew up in movie cultures. They were all born in mostly in the 40s. And the film was the primary medium. And, you know, the I think there's, there's like a next generation of directors who all came up through TV and everything gets a little bit a little softer. Ron Howard, Rob Reiner, Gary Marshall. But what I guess, concerning me is sort of like I guess, and my generation there are some guys who broke young and who are sort of wonder kins PT Anderson and Wes Anderson, notably, some other people who maybe didn't fulfill their early promises much. But, you know,

Alex Ferrari 1:49:52
But that's, that's the 90s indie vibe. That was that was the 90s indie names. We'll be right back after word from our sponsor. And now back to the show. You know, the Tarantino knows the Robert Rodriguez

Ted Griffin 1:50:11
Tarantino was sort of like if you think about it, post Tarantino, how many? How much do youth is there been? This sort of shown up and like wow, in the way that Scorsese and Spielberg

Alex Ferrari 1:50:28
But there's more competition though, when such games were coming out there wasn't as much competition meaning that for our eyes, like it was cinema and like three channels of television, and they were the television wasn't that great back then? Give or take. So it's a little harder to make noise nowadays, you know, I don't think there's a possibility for a Spielberg to show up. Now. Even if he did show up, he would be drowned out. Does genius would show up, I think, but it's not as easy to make that Oh, my God, this is undeniable.

Ted Griffin 1:51:00
That coupled with I think the talent, there is something the talents gone somewhere else? Or is or because now because of all the other things, meaning there may be video game designers who are brilliant, who? Yep, 30 years ago would have gone into movies or YouTubers. I haven't seen anybody come in and say and be like, a television wunderkind the way that some of you guys. Like, obviously, there's a lot of excellent television. There's also still a lot of crap. But it's a slowly evolving medium because it's it is ultimately a dumbed down medium, and, and there aren't citizen canes of TV. There are good, but but there's nobody kind of reinvent the wheel the way in a show.

Alex Ferrari 1:51:59
How about Chase? I mean, David Chase, what Sopranos?

Ted Griffin 1:52:02
Julian's a great show, but I wouldn't say

Alex Ferrari 1:52:06
And, or events, or even Vince Gilligan.

Ted Griffin 1:52:09
Again, I think it's a terrific show. But it's it's there's something about the medium that I don't think that he changed the way we watch TV. Okay, is there any in the way that Tarantino really influenced or Spielberg did? And so it's, I'm excited about television, because I think it can continue to get better. It's like, there's so much volume that I think that actually sometimes make us makes it hard. causes so much. Because it's, you have to make something great at 13 hours a year as opposed to two hours. That's just just the dynamic that tends to lower the water level. But I guess my concern is that my concern is the audience. And that is that there won't be an audience for certain storytelling after a while. And then also my sort of generationally. It's like, who can you name under? 40? Who's. And I'm not going to name like some people come to mind. But there's, there's nobody under 40. Right? They're very sorry. They're very few people under 40. That are feel like are doing things the way previous generations have broken younger, if that makes sense. Yeah, absolutely. And I can't tell you exactly why other than either. The with the advent of tech, like, wouldn't be cooler to be. And wouldn't you be richer, doing a startup or a video game?

Alex Ferrari 1:53:55
Being a YouTuber is yes, there's less barrier to entry, you can make start making money, you can start telling your stories. You could it's a whole other thing, like I was talking to this, I was talking to somebody the other day about this. It's like, in the fifth in the 50s and 60s, everybody wanted to be a rock star. Like that was the thing is that the rock star was a thing in the 70s 80s, especially the 90s. With Robert, when quitting showed up. Everybody wanted to be a movie director, because he made it was he was the first rock and roll kind of director. And now it's really everybody wants to the new generation. They want to be content creators. They want to be influencers. They want to be social media, they want to tell stories in those mediums. And I've been watching some of these like big, big YouTubers and big social media, and I'm like, I see what they're doing. And I see how they're doing it. And boy, are they getting rich? Like obscenely rich, it's insane. So it's generationally. I see my kids to growing up like I tried to get them to sit down and watch a movie. Like we were going to we actually my wife and I over Christmas, because diehard is the greatest Christmas movie of all time. sat down, started watching Die Hard and they couldn't they couldn't didn't make it past those first 20 minutes. Were like, Jesus. I don't know. I don't want to. I don't want to end on a depressing note.

Ted Griffin 1:55:09
Yeah. Because it gives me run me of those documentaries about the Golden Age of Hollywood that I grew up watching like in the 70s 80s, where there's like, oh, Douglas Fairbanks Jr. is saying the film makers today are just about smut. And there's no romance and it's not like I don't want to turn into like, that guy. That guy though. Oh, you kids get off my lawn. But to some degree, it's it's it's sad because like I different, because I guess I don't I don't watch YouTube influencers. So I don't know, even what the form is, and and if it's two different worlds, and whether I'm just it's impossible for me to appreciate because I'm too old, or because it just sucks. And there's that.

Alex Ferrari 1:56:05
There's, there's that there's, there's both in everything and not that I'm saying I'm gonna even please everyone listening, I'm not comparing you to, you know, YouTubers to Scorsese. That's not a thing. They're two different mediums. But on a financial standpoint, being a YouTuber that has much more financial success, in many ways easier for more people to get into then, being a screenwriter is tougher. But you got to love what you're doing. And I just hope that there's an like you were saying, I hope there's an audience. For the kind of films that we grew up with. I hope some

Ted Griffin 1:56:36
Movies started as one reelers, or as penny art, you know, and yeah, and they were terrible. You know, as for all we can say, like, yes, there was there was a very slow learning curve on how to make movies. And it took a while. And there have been, and maybe YouTube is the beginning of a great great new medium. But it's still in

Alex Ferrari 1:57:04
Yeah, absolutely Ted brother. I listen, man, I appreciate you coming on the show so much, man. I knew this was going to be a hell of a conversation. And you did not disappoint my friend.

Ted Griffin 1:57:13
I appreciate that. Uh, hopefully, I didn't ruin my career by too many names. But I'm just leaving it to your imagination. Trying to if there's any last thing I would. Yeah, what is listening and you want to be a screenwriter, please. Like I'm, we we need you. Like, I want to be as surging possible, like, the culture needs it. And I have an audience, the audience needs it. And I'm, we're all begging for better film and television. And please, we want you to work your ass off to bring great stuff it would it would be terrible. If the medium died.

Alex Ferrari 1:57:59
Yeah, and I don't think I don't think it will. I think we'll have a form of it in one way, shape or form moving forward, but it will be different than what we grew up with. There's no it like it was Douglas Fairbanks. You know, he would have looked at a music video and said, What what's much, you know, but look at look at the amazing crop of filmmakers that came out of the 90s music video. And you know, Ridley forgot to and Tony came out of commercials and music videos. It's insane. But Ted brother, I appreciate you coming on man. And thank you again for all

Ted Griffin 1:58:28
Thank you for having me. It was a joy and a pleasure.

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IFH 658: My Script Can Beat Up Your Screenplay with Jeffrey Alan Schechter

Today on the show we have million-dollar spec screenplay writer, director, showrunner, and author Jeffrey Alan Schechter. Jeff has been beating up stories for over twenty years. He is a WGA, WGC, Emmy, and BAFTA-nominated writer, a Gemini award-winning producer, director, and a million-dollar spec screenplay writer.

Jeff’s first credits were in action films such as BLOODSPORT II, THE TOWER, and STREETKNIGHT. Turning to his love of family films, Jeff sold his spec screenplay LITTLE BIGFOOT to Working Title Films and then did a rewrite on THE AMAZING PANDA ADVENTURE for Warner Brothers which led to him working on DENNIS THE MENACE STRIKES AGAIN.

Jeff followed this with another rewrite, this time for Warner Brothers’ IT TAKES TWO. Following this, Jeff’s spec screenplay STANLEY’S CUP was bought by Walt Disney Pictures in a deal worth over a million dollars.

Jeff next rewrote I’LL BE HOME FOR CHRISTMAS for the Walt Disney Company and wrote the TV movie BRINK! For the Disney Channel and for which he was nominated for the Writer’s Guild of America Award for Outstanding Television writing. Jeff also wrote THE OTHER ME for the Disney Channel as well as BEETHOVEN’S 3RD for Universal Studios.

In television, Jeff has written and executive story edited dozens of episodes for series such as THE FAMOUS JETT JACKSON, ANIMORPHS, MARTIN MYSTERY, TOTALLY SPIES, TEAM GALAXY, GET ED, FREEFONIX, DI-GATA DEFENDERS, HOT WHEELS BATTLE FORCE 5, and JANE AND THE DRAGON. He’s written both DTV productions for the Care Bears; JOURNEY TO JOKE-A-LOT and THE BIG WISH MOVIE, the latter for which he was nominated for a 2005 Writer’s Guild of Canada Award.

Jeff was an executive story editor and director on the Hit Discovery Kids/NBC series STRANGE DAYS AT BLAKE HOLSEY HIGH (aka BLACK HOLE HIGH) for which his work was nominated for two Emmy Awards for Outstanding Writing as well as a BAFTA Award for Best International Series.  Most recently, Jeff created and was the showrunner of the sci-fi procedural drama Stitchersfor Freeform which ran for three seasons and which took place in the proverbial ten minutes in the future.

In publishing, Jeff is a co-founder of the award-winning ebook publisher PadWorx Digital Media, and his book My Story Can Beat Up Your Story: Ten Ways to Toughen Up Your Screenplay from Opening Hook to Knockout Punch was published by Michael Wiese Books. Jeff is hip-deep in several other screenplays, television series, book projects, and software ventures. In his spare time, he’s married and has 4 kids.

Enjoy my conversation with Jeffrey Alan Schechter.

Alex Ferrari 0:52
I'd like to welcome the show Jeff Schechter, man, how you doing my friend?

Jeffrey Alan Schechter 3:58
I'm great. It's so good to talk to you. Yeah, man.

Alex Ferrari 4:01
It's been we've been playing even Skype tag for quite some time. So I do

Jeffrey Alan Schechter 4:07
well, it's apparently between the two of us. You're the busy one. I'm sitting here like like this for months going. When's Alex gonna call? Yes, I'm

sure that's exactly Schecter.

Alex Ferrari 4:20
Obviously, that's what I picture all my guests do it. No, I'm joking. No, but when, when we when we logged on to Skype, you know, we're like, you know, brothers from another mother because you've got all this amazing geek stuff in the background for people listening. He's got Star Wars statues and Marvel statues everywhere. And it's just, it's, it's nice. It's nice to see, to see that as well. So, before we get into, how did you get into the business, um,

Jeffrey Alan Schechter 4:48
it was kind of one of those things where I always knew I wanted to be a writer. I mean, I made which was really, I mean, you know, I've got four adult kids and they both asked me like, when did I What I wanted to do because, you know, they're on various phases of the summer figured out exactly what they want to do some haven't. And it's like, I don't know, it's I don't remember a time when I didn't want to be a writer and didn't want to write for television. And you know, so it was sort of just like everything I did. Starting even in junior high school. Going into high school, I was writing stuff, I was writing my own plays, I was directing them I was making short movies, you know, with my friends in the in Brooklyn, and and then ultimately came time to go to college. I just knew I was going to go to film school I applied to State University of New York College at purchase. So SUNY Purchase. were, you know, had back then I was late 70s. You know, they're the people who came out of purchase were people like Stanley Tucci and being rains was nice was there for a while, you know, in the acting world. They're acting I think Hal Hartley came out of SUNY Purchase, Charles lane. Parker Posey was there. So you know, there was a sort of an up and coming kind of vibe to the school, and just went through film school there, got out had a great mentor at school who helped get me into into editing. And so I worked in editing for a couple years in New York while still writing screenplays and then just moved to LA I read them. I mean, Goldman's book adventures, a screen trade, great book, right? It's a great book. It's any anyway, he had a chapter. He, you know, the, the early parts of the book, before we started talking about his specific movies, the early parts of the book, how chapters are broken up, like, you know, producers, directors, actors, right, you know, and then as the chapter is called, you know, LA, and the chapter begins, and I'm paraphrasing in perfectly, but something like, I find Los Angeles to be a dangerous and potentially very harmful place in which to live. And I suggest that anyone seriously considering a career as a screenwriter move there as soon as possible.

Alex Ferrari 7:06
2023 or

Jeffrey Alan Schechter 7:08
24 year old me reads that and like, okay,

Alex Ferrari 7:11
where's my ticket? Where's my ticket? Yeah.

Jeffrey Alan Schechter 7:14
Then everything add into a Buick lesabre and drove cross country.

Alex Ferrari 7:18
Before I got before I got here. I've been here about 12 years and and I lived on the East Coast as well. And friends here, we're like, the only thing you'll ever regret about moving to LA is you didn't do it sooner. And it's it's it's true. Once I got here, I completely understood what they were saying.

Jeffrey Alan Schechter 7:33
It's industry town. You know, it's like the whole town

Alex Ferrari 7:35
was built. Like I always say, you could take the film industry out of New York and New York, still New York, you take the film industry out of LA. I just not the whole infrastructure is built around the industry. Right?

Jeffrey Alan Schechter 7:47
Yeah, for sure. For sure. That's how you want to go if you want to go into auto manufacturing probably still have to go to Detroit. You know, right. If you're

Alex Ferrari 7:55
if you're if you're me, imagine a Silicon Valley left San Fran. The whole the whole, the whole town would just collapse on itself.

Jeffrey Alan Schechter 8:03
Yeah. Yeah. You know, that would be the time keep keep your eye on that. Because that's the time to buy in Palo Alto.

Alex Ferrari 8:09
Yes, exactly. Buy as much as much real estate as you possibly can

Jeffrey Alan Schechter 8:12
as market my friend.

Alex Ferrari 8:15
At that point of the game. All right. So So before we get into your your awesome book, I need to ask you a very serious question. Bloodsport to

Jeffrey Alan Schechter 8:24
Bloodsport to the Citizen Kane, Bloodsport franchise.

Alex Ferrari 8:27
I mean, obviously, I actually am not only a huge fan of Bloodsport one because I'm from the 80s though I'm sure if I watched it again right now. I would not think it was the best movie ever made at the time. So it lives in my mind as what it was when I saw it. And when I saw that you wrote the sequel to that because Bloodsport one was a fairly big hit. At the time.

Jeffrey Alan Schechter 8:55
It was it was a big hit. And then you and then they call you up and go. And they call it an ATM. I mean, it was Yeah, it's it's it's one of those cult classics. I mean, I haven't watched it in I don't know 20 years or something like that. But it's it's definitely one of the I mean, I still talk to the you know, the the producer mark this out. You know who you know who produced the movie. I don't think he's directed at either I think kickboxer but I know somebody else directed, Bloodsport one. Anyway, and you know, he's still like, a blood sport. Yeah, blood sports, still paying the bills.

Alex Ferrari 9:32
It's amazing. It's amazing. It's one of those things. And so then how did you get the call because that and then that's it. That's a pretty big first because I saw it was like one of your first writing credits, right?

Jeffrey Alan Schechter 9:43
That was the first thing that was the first like, that'd be ga guy. How'd you get that? How'd you get that is a crazy story. I had an agent at that time. Who? Well, I was studying karate. I was a black belt in Taekwondo. back then. And I guess, technically, I'm still a black belt though I can I could demonstrate one kick for you. But then you have to call 911. right afterwards.

Alex Ferrari 10:09
In your mind, in your mind, you're a black belt.

Jeffrey Alan Schechter 10:12
Oh, wait, let me do it again. Yeah, that was a good one. Okay. So I was a black belt, and I, I was just quit my, my regular job, I had a, this was going 89, I want to say. So maybe just going into 90, and I've gotten out to LA and 84. So I have here six years and writing a bunch of scripts. And we've got, you know, finally got a good agent, and some good specs, features. And then I was working, I was working like full time at something. I was managing the karate studio for a while. And then I was doing industrial videos. And, you know, when I was working for a sales company, I was doing these industrial videos and sales training. And, and the guy that I worked for, had this, he had all these interesting business theories that were actually Yeah, don't get no hate mail, please. But there's actually stuff that was distilled down from L. Ron Hubbard, who had a lot of business theories besides his Scientology stuff, right? He was used to business organization.

Alex Ferrari 11:24
I mean, as you can tell, obviously, because Scientology is a very powerful organization. financially.

Jeffrey Alan Schechter 11:29
Yeah. The run organization, right. So nice. But so so one of his principles that he had was that if you do something part time, you get part time results. If you want full time results, you should do it full time. So I've been, I felt that I had achieved much like as, as a successful part time writer as I could possibly be, I had an agent, I was kind of optioning scripts for $1 or $10. I was able to go on meetings every once in a while, right? So I felt like doing it part time, I'm getting my part time results. So So I quit the job doing these industrial videos, and decided to dedicate six months to nothing but writing. Um, so the guy gave, I gave them two weeks notice the guy says, hey, look, you know, we need some more time for releasing, you can give me a month, send me a short, right. So that was like around Thanksgiving. So I gave him the month and in that first month, I write a script, I'm going this is amazing. I can I can I knew I could support myself for six months, you know, without having to find another full time job. When you go Yeah, I'm going to support myself for for six months. And and you know, this way I can write a script a month and it's going to be I'm gonna be

Alex Ferrari 12:43
a big festival. It works. Absolutely,

Jeffrey Alan Schechter 12:44
yes. Right. So, so wrote that first script in that first month, you know, had my last day at work. And then right around that same time, I started getting involved in Orthodox Judaism, because I was I was conservative, Jewish, Jewish, but getting involved adopt Judaism. I spent the next six months just learning about you.

Alex Ferrari 13:04
So you were procrastinating as a writer, what a shocking, shocking

Jeffrey Alan Schechter 13:08
religious procrastination mode.

Alex Ferrari 13:12
Instead of Netflix, you went down the Orthodox Jewish route. Okay, fine.

Jeffrey Alan Schechter 13:16
I was able to say yes, I'm procrastinating, but it's because God wants me to. Exactly. So. So anyway, so the six months so five months goes by I've now like almost completely depleted my my account. And I'm like, Okay, this, I'm just gonna have to go get another part time job. Right. And which I wasn't worried about a single living on my own. It was in the

Alex Ferrari 13:37
ramen, ramen noodles.

Jeffrey Alan Schechter 13:39
freaking out. Anyway, so my grandmother at that time did your story.

Alex Ferrari 13:45
I mean, you can get to Bloodsport whenever you want. I've always been

Jeffrey Alan Schechter 13:51
Okay, I'm gonna get there. But it's just it's you asked. So, I hope you've learned your lesson about asking me any question.

Alex Ferrari 13:59
Yes. Fair enough. Fair enough. I'm seeing the pattern sir.

Jeffrey Alan Schechter 14:04
I've lost track of where we were. Okay. Let me start again, grandma. Anyway, so so your grandma so Grandma, grandma had always threatened to take me on a trip she was not well off to travel says okay, here's here's a you know, small bucket of money. Why don't you go on a trip so I said, Okay, I'll take I had friends in England friends in Sweden. Okay, so I'll go to you know England for a week Sweden for a week and then I'll go to Israel for two weeks and then I'll come back find a job and you know, keep pursuing this as a part time thing. I do my one week in England, and I literally am walking through the apartment door of my friends in Sweden when their phone is ringing right now. This is pre cell phone pre now. Right so their phone is ringing and it's like you know, I I apologize in advance to your Swedish viewers. But you know, real quick and talk or whatever the hell they say in Sweden and and stuff like that. Yeah, hold on one second. And they hand me the phone. They go. It's your agent. cracking down on it because I gave her my itinerary. She tracked me down. And she said, she said, there's an open writing assignment for Bloodsport to the producer hadn't read one of my spec screenplays, which was sort of a cop, you know, a cop action kind of screenplay. And any would like to meet you to see if there's a fit for Bloodsport, too. I'm like, I'm just starting the second week of a one month trip, you know, will this job be available? When I get back in three weeks? She said, No. I went, Okay. So I will come back in a couple of days. Alright, so I took literally whatever little money I had on the trip and whatever money I had in the bank and bought the only took ticket I could from Sweden on short notice, which is a one way business class ticket if you want to style. Oh, my God, well, yeah, we're gonna go out go out big. So. So cat got back to LA and met a couple of days later. And she just said, there's no way I'm not going to get this job. There's no way I have to get this job because I spent more than the money I actually even had. So I got to meet the guy. And, you know, my, my Brooklyn accent is behaving itself. Well, at the moment, but, but the guy I met with great guy named Mark de sal. He's from New Jersey. So and he has not gone through the pains that I have to get rid of the accent. So I sit down in the offices, yeah, it's really nice to meet you. I'm going, Hey, it's nice to meet you, too. my accent starts coming out. And we're talking and we joke and we just immediately hit it off. It was just like one of those things. where, you know, we just just really clicked right in the eye, like, you know, to who, you know, two guys from back east? And, yes, backgrounds and stuff. And so all throughout the meeting was going yeah, this is great. I really loved the script. But you know, I gotta, you know, I got to talk to some of the writers. And I'm like, leaning in, I go, No, there are no other writers. Three or four times throughout the meeting. Yeah, no, no, this is fantastic. But you know, I'm still talking other writers. No, there are no other writers. And then, so the meeting finishes, I'm feeling really good about it. But then I raced over to the karate studio that I was, you know, been training at and because I had helped the, the instruct the the master at the studio, right, some karate books. Yeah, which is, I think also helped with the Bloodsport, obviously. And then there was some picture in one of the books of like me doing this, like 12 o'clock sidekick back when I could lift my leg over my head, not by another couple of guys off of me. And I literally wrote in the gap between my bottom leg and my top leg, there are no other riders and ran it back to his office and left it for him with his assistant, that's a man got the job the next day.

Alex Ferrari 18:03
That's awesome. That's an

Jeffrey Alan Schechter 18:05
awesome car. It's a combination of, you know, serendipity. Yeah, yes, Deputy two boys from back east, but but I think the, the little if I could presume to make a learning moment, out of that incredibly long, potentially boring story, it's that I was I was just willing to do whatever it took to do it. I mean, literally, like, Oh, I gotta buy a, you know, $3,000 ticket with money, I don't have to get back to LA, well, this is what I want to do. This is what I got to do. Right? So it plays into this. And that you got to be willing to commit, you got to, you know, a lot of people have, you know, dreams, you know, and you know, a lot of people have goals. And there's a difference between a dream and a goal. Right? So, you know, I had a job, it wasn't my dream to be a writer, I had a goal of being a writer, and this is what you have to do. That's what you have to do, you know, and you have to just suck it up. And, you know, and put in

Alex Ferrari 19:11
extra risk and take the risk and take it because it was a it was a risk, like, you know, in general, it's a massive risk. So you had no guarantee you were gonna do it and you were like, Look, I'm gonna lose the rest of my European vacation. And, and then I'm also gonna have to spend $3,000 I don't have for the bear the risk. Also, it was a different time. There was it was a different time. And you know, I wouldn't do that today.

Jeffrey Alan Schechter 19:35
Right. And that's, and I was I was gonna say that it's not like I was there. You know, I was what 2829 you know, you know, single, right, my monthly expenses, were maybe 12 $100 a month. You know, it's like, you know, it wasn't, it wasn't such a thing like now it's like if I was on a European vacation or one of your big European vacation with my with my wife. And that my kids and I get the phone call, you know, it's like, you know, I'm not saying Honey, you know, I'm going to go back to LA you You stay here.

Alex Ferrari 20:09
Yeah. I mean unless obviously unless Kevin fee and then

Jeffrey Alan Schechter 20:13
yeah then it's right that's a much different I did on a we're on a cruise, you know, last summer and and there was a you know a showrunner position it opened up on a on a TV show and I had to talk to the show creator and you know and I said it's a guy I knew I didn't get the job but that's because like I'm in the middle of like, you know the Baltic Sea or wherever the hell we were trying to do a Skype call with like international Sure Sure. Sure. Like he couldn't hear me I couldn't hear him suffice it to say I did gotcha. I did not get I did not jump off the ship, swim to shore and take a plane back.

Alex Ferrari 21:00
So let's get to your book because you know, one of the reasons I wanted to have you on the show was out of the in the screenwriting space of screenwriting books, yours definitely sticks out by its title, my story can beat up your story. And it's a fairly violent title, sir. It's a you're obviously so obviously, all that karate is seeped into your screenwriting, and your Bloodsport

Jeffrey Alan Schechter 21:26
just welling up.

Alex Ferrari 21:27
So why did you write first of all why did you call it that? And secondly, why did you write this? What what caused you to write because there's a lot of screenwriters in Hollywood, there's a lot of people who've worked in television, but there's 1000s of them. But very few actually decided to sit down and write about the craft or tried to pat paid forward in whatever they've learned along their their journey.

Jeffrey Alan Schechter 21:45
Right. It's a great question. The the desire to write the book came from now a bit of a gearhead, you know, like, like a bit of a science, you know, not honestly, science background, I think that's, that's giving myself too much credit, but certainly a huge interest as an amateur in science and physics and, and how things work. And, you know, my favorite fondest memories, when I was a kid was getting, you know, some broken piece of electronics and attacking it with, you know, a screwdriver and just dismantling it and trying to understand how it works. So, so I've always was fascinated with how do stories work? Just how do I reverse engineer a story? And I had a friend, guy named Gil Evans, who's also writer, and he and I would have these conversations back and forth. You know, how about this happens? Oh, somebody has this theory. Oh, there's this seven act structure? Oh, it's a sixth structure. Oh, there's 22 steps. So there's that. So we would just go back and forth. And, you know, and try to figure out sort of the structure stories. And I think the biggest aha moment I had was Bloodsport to all roads lead back to Bloodsport obvious that they said okay, well, you know what I want to you know what I'm going to structure Bloodsport to let me let me take two movies, you'll get them from blockbuster, put them in my handy dandy VHS player. And just just do like bullet points, you know, plot points, blah, blah, blah, blah, blah. So I did 48 hours, and I did lethal weapon. Right? So I write it down. I wish I had those papers. It was kind of fascinating. So I wrote down blah, blah, blah, that plot points, 48 hours. And again, it had 44 plot points. And well, that's interesting, then I did leave the weapon, but below the 44 plot points. So I Whoa, that was interesting. Right, the 44 plot points. And they said, Well, can I set it divide those other? Was there a sort of a commonality on how those were laid out? Right. So I started saying, Oh, well, the first section is kind of this. And the second is the four act structure with the biting point that yes, so things started making themselves known to me, and then I would bounce it off my friend Gil, and he'd be like, Oh, this is really interesting, because I just read this book, called the hero within from Carol Pearson, that talks about the ark types that, that go into storytelling. And then I started examining films with these, from the lens of these art types is like orphan wandering war and martyr. And, and, and it laid out, you know, on those films, and then I started breaking down other movies and you know, 43 plot points 47 I was all in and around 44. So So I think in your case, I'm really onto something here. So, so just from my own writing my own benefit, I just tried to codify it in some way. And better that ultimately led to me. You know, I was kind of dabbling in programming at the time. And by programming I just mean like, database programming. So to access I said, let me see if I can create for myself a little template that I could use for story structure with Microsoft Access, just kind of from my own streamline my own process. So Did it and we had this like in the, for arc types and the 44 plot points, and what's the nature of those first 12 plot points?

And the reversals that happen after the end of Act One, and the central question that comes up, and just everything that that I had learned, and you'll find myself in, in conversation with the, with my friend, Gil, and develop this, this kind of like interactive database that was sort of fill in the blanks and, and you have a well structured story, because because the structure wasn't just working for Lethal Weapon and Bloodsport to and and, you know, and 48 hours, it was working for Star Wars, and it was working for, you know, I was writing, you know, kids movies at the time was working for Dennis the Menace to and you know, the Wizard of Oz, and it just, it seems to just, you know, it started feeling, you know, if I can, you know, in my spirit of self aggrandizement, it started feeling like, like, I might have actually accidentally stumbled onto like the unified field theory of story structure. Okay. And so, so I developed this piece of software for my own use, and then moved to Canada going, you know, towards the end of the 90s. And because the whole immigration thing, I couldn't, I couldn't work for the first nine months for Canadian companies. So I'm saying I'm going, what am I going to do, I had still had some contracts from the States, I was writing a picture for universal. And I was like, Well, what do I do with all my extra time on waiting to qualify for Canadian work permit? I said, Well, you know, I had the software, let me figure out how to distribute it. Right. So you know, so that became like, my side project, I was gonna market this story structure software. But it is any good piece of software, you know, comes with a instruction manual. So I had to now write down the instructions for it, you know, which meant that I had to start explaining the theory behind the instructions. And so suddenly, I had this instruction manual, which is like 50%, of a book on screenwriting. So ultimately, you know, about 10 years later, or so, you know, I was thinking, I should just turn this into a book, because everybody who got the software loved it, and everybody who was just even read the instruction manual, and be like, wow, this is cool, you should make this into a book. So this is kind of it started from my own lazy ass, you know, I don't want too much when it comes time to work. So I went from that to you know, here's a structure I can use for myself into, you know, something I can sell to others versus and then they just, they turned into a book as well.

Alex Ferrari 27:47
So then, so now you have the story structure, you have this, you you've broken the unified theory. Right? You, you've gotten to black matter of story. Essentially, I am I am also an amateur science geek as well, a little bit. So it's, I understand. But so you started I'm sure you've read a handful of screenplays in your day. So you've probably read a bunch what are the most common mistakes you see in screenplays and And specifically, from first time writers but also from even experienced writers, people just writers in general? Because, you know, not everyone hits it out of the park every time.

Jeffrey Alan Schechter 28:28
Yeah, for sure. No, no, nobody does the, the I think the biggest mistakes that try to say it in a way that's that's not that's not offensive,

Alex Ferrari 28:42
be offensive, it's okay.

Jeffrey Alan Schechter 28:43
The barrier for dialogue, right? Or their ideas, you know, are not commercial or you know, to be harsh, they just suck. Right? That that's not a mistake, that's just taste, is it not, it may not even be taste, it's just, you know, you just you've hit the wall on whatever your natural ability is, you know, I, you know, if somebody if somebody says, you know, what's the biggest mistake you see with amateur amateur mathematicians, you know, and I be like, Well, you know, my inability to do any sort of high level math is not a mistake. It's just, it's a limitation, right? So, so stuff that can't be learned, you know, you'd kind of just stuck with so taking that out, I would say, oh, bad characters or, you know, bad dialogue. I mean, everything could be improved, but, you know, you have to cross that threshold and to something unique and different. But the the kind of the unifying mistake that I see a lot is bad structure. Because part of what my study on the subject has shown me is that we are wired we have a biological imperative. Storytelling, and stories that are told in a way that our brains are physically constructed to understand have a better have a deeper resonance to us than stories that come that try to, you know, like, if our brain has circular story receptors, and something's writing, you know, plot points that are squares, they're not going to get into our story receptors. And yeah, I mean, we've all had that experience, you see a movie or a TV show, you know, something like that, that really didn't sit right where I didn't like that. I'm not even sure I can even negotiate why I didn't like it. I can tell you why it's because because the structure, some of that some aspect of the story was trying to force its way into your brain, and it blew everything up on the way in, you know, and then your brain starts trying to churn and understand what the hell was that all about. And, you know, and and it just leaves you with a very unsatisfying story experience. So the biggest mistake I see is people just don't understand structure well enough and structured doesn't have to mean formula. But I haven't done this exercise yet. I mean, I was crazy about the movie parasite. But I can assure you, that, that if I sat down and ran, ran it through, you know, my understanding of structure and the whole, my story can beat up your story approach to telling, it'll, it'll all film, it'll fall out in, in line. So and nobody can accuse, you know, parasite of being like a formulaic movie in any way. So what structure does is it just, it gives you a, it gives you a wrapper around which you can let your creativity and your innovation and your, your, your personal flair for storytelling shine. But you don't have to reinvent you don't reinvent structure. Every time you sit down to write a screenplay,

Alex Ferrari 32:05
it's, I always use the analogy of, of a house being built, it's the frame. So you, you know houses are going to be houses, you can't build the foundation on top of the roof, it's, that's just not you need that, there is a basis of how you build that house. And it's always going to be the same no matter what you do, there's a foundation, there's walls, there's a door, there's a roof period, what you do inside of that is where the magic happens, that's where the architect comes into play, that's where you could do other things within it. But those basic building blocks cannot be adjusted, because that's just the way the way it is you can try to put the foundation on top of the roof, let me know how that works out. And then you get you know, some some other movies that we will remain nameless, that tried to change the structure. And you're very right, like you watch. You know, you watch a film, like the room. And, and you you watch that, and obviously that that movie is so far beyond any sort of the foundation is on top of the roof on a film like that. And also, the dressings inside are all thrown around and everything. So it's upside down. But he's transcended, he's walked into the multiverse, he is now in another dimension and is now because entertaining on a completely different level for for many people, and that's very rare.

Jeffrey Alan Schechter 33:32
Well, it's, it's interesting. I mean, it's the the analogy with the foundation and the roof, and everything is a good, good analogy. Because even like in my book, you know, like going back to those 44 plot points. It's the first well make up act one. And those are the ones that get really specific about the, you know, Hero villain or stakes character, you know, you know, it's a very specific flavor. After you get past those first 12. Like the, you know, the remaining 32 are much more generalized. You know, it's like, you know, you know, seven pairs of Yes, no reversals, and I don't say, you know, this Yes, no reversal, the, the stakes, excuse me, the stakes for the tertiary characters increased by 14%. You know, it's like, I don't I don't drill into it. Because that that's mind numbing. Right. And you're an unhelpful, but the first 12 are super important. That's the foundation of the house, and then you know, and still, we even listen that, you know, it's still gross. And I should just add, you know, that, that the, my approach to storytelling is not like, you know, because it's, I would hear a lot. It's like, Oh, so every, every movie has to every movie, you know, you know, is

Alex Ferrari 34:48
your page on page 16. This happens on page 18. That happens.

Jeffrey Alan Schechter 34:52
Yeah, actually, I try not to get that specific, but it gets pretty specific, right? Yeah. So yeah, so no, not there are a ton of really good movies out there that probably have nothing to do with my system at all. So my, my, and this is I know this is yo yo, indie film hustle. Right? So, you know, indie films, you know, can be a little bit more freewheeling, you know, and experimental that what I'm talking about, you know, my goal had been to be a Hollywood hack from day one. So, you know, so what I'm describing is a very specific, here's how commercial movies you know, work. And the, the reality, you know, it's sort of a chicken and egg type of thing, you know, am I saying that, you know, all, you know, all good movies are all well structured movies, follow my system? No, no, probably not. You know, do all movies that follow my system, end up with good structures? 100%. Yeah. And then then it's, you know, now you're stuck with your dialogue and your character,

Alex Ferrari 35:59
theme and plot. And, at

Jeffrey Alan Schechter 36:00
least at least, we took the biggest stumbling block off the table, which is structure.

Alex Ferrari 36:06
You know, the one there was one movie I saw years ago, and I haven't seen it since because it was, so I found it to be just absolutely horrible, which was up but it was a huge monster hit, which was Twilight, the original Twilight film. When it came out, it was such a big hit, I just needed to go see it. And I watched it. And I found it to be horrendous. And I because the the main villain didn't show up until 20 minutes before the movie ended. Like, there was no even conversation about this guy. Until then, it was all about the love, you know, the back and forth pining? And then I understand why it made so much money because the girls that went to go see it, they wanted to do that. And they it fed into that demographic perfectly. But the villain, like the villain, and shelf is like literally 20 minutes to the end, he showed up I'm like, What? Am I the only one who sees this? Like, there was no antagonists for 80% of the movie, so I couldn't relate to it. So that just that we wiring thing that you were saying it was like, short circuiting My mind was that I just kept seeing like, why did everyone like and I'm like, okay, not everyone but you know why it was such a big hit? That's

Jeffrey Alan Schechter 37:13
right. That was that's kind of like a there's a two part thing with that which is that the you know, like when doing my analysis of movies, I never do sequels or movies derived from pre existing material us because you can't learn anything because they have such a built in audience

Alex Ferrari 37:33
and there was a twilight books Yeah,

Jeffrey Alan Schechter 37:34
yeah guy you know, you know if if George Lucas you know, released though, I guess the Star Wars was originally Yeah, is getting a little bit you know, long in the tooth you know, at least you know, as far as critical success but maybe not. But, but but you know, if if another Star Wars movie came out, you know, it's going to make a certain guaranteed amount of money no matter how bad it is. And I mean, you know, it's just it's got a built in audience so I find for educational purposes you can you you want to you know, you can learn a lot more from analyzing Toy Story than you can from analyzing Toy Story for right now. What you get out of it, boy, sorry for man, for all I know, may maybe made more money than it did or so right. So he said, Oh, well, therefore, let me learn from Toy Story for now. It's got a 30 year built in audience right. You know, it's like God,

Alex Ferrari 38:35
is it that launch Jesus? It is as close to five I think, yeah, so like 25 years

Jeffrey Alan Schechter 38:41
Jesus. So it's like, so you can't you can't learn anything from Toy Story. Or it's like

Alex Ferrari 38:47
a while but Wally, but while you can.

Jeffrey Alan Schechter 38:53
Yes, exactly. Exactly. Correct. Right. So something like that. Right. While he too. You wouldn't be able to learn as much from I don't think it would I wouldn't say Bali too. But

Alex Ferrari 39:01
I actually I would practice

Unknown Speaker 39:03
revenge

Alex Ferrari 39:04
to the Electric Boogaloo.

Jeffrey Alan Schechter 39:08
Yes. Okay. So, so a lot of the you know, whenever I know, that was like another real big, real big in it, not innovation. But the aha moment for me was looking at like a I go through Internet Movie Database and look at the top 50 grossing movies of all time. And but parse the list. So I took out sequels, I took out reboots, I took out anything that had any sort of brand awareness, and said, Now you know, these and those, those top 50 of all time might have been distilled from the top like 300 movies of all time based on box office, because I had to get down to the 50 original movies. So liar liars and the you know, the Star Wars is the original

Alex Ferrari 39:55
Star Wars. So let me ask you a question. So I always love asking about this because I avatar. avatar wasn't original concept, original world, no pre existing, fairly risky film to put out and I argue still that there's only probably one man on the planet who would have had that opportunity then I don't think they're given Spielberg 500 million to do the design and even in or Scorsese or any of these guys, so there's very few shortlist. But that movie, obviously was the biggest movie of all time, arguably still is based on inflation and all that kind of good stuff. Well, if you want to go back to Khan with the biggest one, it's Snow White and Snow White. Yeah, and you know, those kind of stilted but arguably speaking, it's one of the biggest cultural hits of all time.

Jeffrey Alan Schechter 40:45
Number one for many years for Yeah,

Alex Ferrari 40:46
exactly. What was it about that story, which it did get nominated for Best Screenplay, and Best Picture, but the screenwriting community I remember just destroyed it because it's burned. Golly, it's Dances with Wolves. It's this and that, like he said, they just go back and I'm like, Yeah, it is. ferngully Yeah, it is. Dances with Wolves. I mean, it's, it is Dances with Wolves. But a much cooler version of Dances with Wolves

Jeffrey Alan Schechter 41:14
I've ever seen ever seen the analysis the side by side analysis of Star Wars and Wizard of Oz? No. It's fascinating. Star Wars is Wizard of Oz.

Alex Ferrari 41:23
What's to say? It's a hero's journey is basically it's the hero's journey. My favorite is my favorite. My favorite is one of the biggest franchises in movie history Fast and Furious. What's that? That's just Point Break. It's Point Break. It's the literal story instead of surfers their racecar drivers. Right? I mean, essentially the exact same story. anyone listening please go online and look it up. Point Break is the original Fast and Furious.

Jeffrey Alan Schechter 41:55
One of my first agents, you know, quote, infamously said this to me, you know, when I asked his advice about you know, what should I What should I be writing? He goes, I don't care. Just make it derivative and make it quick.

Alex Ferrari 42:09
Wow. Wow. All right. So back to the original question avatar. What was about that film specifically that you feel that story? That that caught on? Or like what's going through your system? What is it?

Jeffrey Alan Schechter 42:22
Yeah, I think it was, first of all, structurally perfect characters journey. Perfect. You know, it hits you know, undeserved misfortune, orphan wanderer, warrior martyr, you know, on a, on a on a huge canvas. It, it was a cultural event, a cultural event, which you can't find it. Yeah, right. You know, look, you know, it's an imperfect analogy, but you know, you can talk about, you know, the abyss of the abyss. Yeah, I like the Abyss a lot, you know, the character stuff. But, you know, same filmmaker, you know, took us to take us to another world we've never seen before. Also fantastical creatures, and then do a fraction of the business of

Alex Ferrari 43:13
different time to different time periods, different time,

Jeffrey Alan Schechter 43:16
but, you know, within 567 years of each other, no, so

Alex Ferrari 43:21
no, it's not. That was in 19. I was in 1990. And the avatar came out in like, 2000. And something This

Jeffrey Alan Schechter 43:27
was 1990. Yeah, cuz

Alex Ferrari 43:29
it was during my time at the video store, so Yes, I remember. There's a, there's a short window of time. 87 to 93 I'm pretty much unstoppable with movie trivia. That's, that's my that's my sweet spot. I can knock it out there

Jeffrey Alan Schechter 43:44
was avatar.

Alex Ferrari 43:46
avatar avatar was if I'm not mistaken, was either it was cuz Titanic was 97 are in 90 See, I was 97 matrix was 99. So avatar was I think 2000. And it was 2007. But 2007 2008 around there are a little less. All right, hold on. While we're while we're speaking, continue speaking and I'll look it up.

Jeffrey Alan Schechter 44:16
Anyway. Yeah. So it was just it was it was just a you know, it was such a complete journey into this fantastical world. And, and part of it also was a little bit of a dog and pony show, you know, it's like we've never seen, you know, creatures, you know, in that, like that ever portrayed before. As well as they were

Alex Ferrari 44:39
so that it was 220 and it was 2009. So it's right around there. So it's 2009. So but the thing was with with Avatar, because a lot of people are like, Oh, it's paint by numbers. It's the stories rehashed as Dances with Wolves and all this kind of stuff. But the big thing that made that story go is that keep an eye saw it when I was watching. It was like he hit Every point perfectly Oh, he execute. He basically made the perfect apple pie. Like it like it's a recipe that we all know. But he hit everything perfectly. And then you add on the spectacle and the technology and the event and all that stuff. And then it's an unbeatable combination.

Jeffrey Alan Schechter 45:19
Yeah, it doesn't. Things don't have to be, you know, spanking new. Yeah, it's not, you know, any rocket science. You know? No, you know, I mean, it's like, you know, like, you know, yeah, it's always derivative. Nobody's ever, ever claimed that James Cameron was the most brilliant, you know, dialogue writer, you know, in the world. He gets characters really well, he, you know, directs them, you know, effectively, you know, dialogue wise Quentin Tarantino is better than James Cameron. Sure. But Cameron knows how to paint on a very big canvas and and he hits all the beats it's you know, he made it derivative he made a quick you know, it's it's funny. You know, it's interesting seen the movie The Big Short?

Alex Ferrari 46:15
No, of course.

Jeffrey Alan Schechter 46:17
This is great. was important, Ramzan remembers, who is the chef? No, was not what was his name? He just died. Very sad.

Alex Ferrari 46:26
I forgot. Yeah, I think I remember I forgot what the for chef is. But yeah, continue.

Jeffrey Alan Schechter 46:30
Yeah, but anyway, but he's explaining, you know, tranches of you know, short selling. Right. It says, you know, he goes here to see Oh, here's fish. You know, I bought it, you know, I bought it, you know, for the weekend crowd. But I have some leftover, it didn't sell, so I can't sell it anymore as fresh fish. But I cut it up. And I put it into the stew and now it's a whole brand new thing. Right. So yeah, you know, so derivative storytelling. It's like, yeah, okay, I'm taking I'm taking some old fish, but I'm putting it into a brand new stew, you know, and that's storytelling.

Alex Ferrari 47:03
But that's storytelling from The Epic of Gilgamesh. I mean, it's like,

Jeffrey Alan Schechter 47:08
well, that's a larger segment, you know, there are only 36 dramatic situations. Right? So you go, okay. Yeah, that's, that's fine.

Alex Ferrari 47:16
Yeah, and I think and I think a lot of screenwriters and filmmakers in general, they all get caught up with, like, I need to create the brand new thing, I gotta create the new thing and, and I got to create something that's never been written before. And the thing is that everything has been written in one way, shape, or form, all you could do is put a new twist on it or combine certain elements to make it fresh and new. And you look at even if you look at Pulp Fiction, which is arguably one of the more original films created in the in recent history. If you look at it, and you put it up against the hero's journey, and the points that that lays out, it all it hits, but he just what was brilliant about that is he just changed the the timeline, but the thing still hit, which is the genius behind that film. Like it's like, it's it's

Jeffrey Alan Schechter 48:04
my favorite examples from from Pulp Fiction as far as like, how does it follow the hero's journey is, you know, towards the end of, you know, act two, there's a there's the the death and resurrection. Yeah, moment. That was part of it. But it's Vincent Vega gets machine guns. Right, right, in the bathroom. So right. And then the next scene is alive again, because it's just, just the timeline was, you know, was the the conceit of the movie was playing with the timeline.

Alex Ferrari 48:38
And that was the brilliance. But that's the brilliance of that film.

Jeffrey Alan Schechter 48:40
That's the brilliance of right. That's what I'm saying. You know, people feel like, Oh, I can't follow the structure. I'll make it formulaic. Because in your formulaic hack, you don't know how to do it better. You know, I'm, hence hence my story can beat up your story. I'm just a little too antagonistic. I should have been nicer.

Alex Ferrari 49:00
So talk like,

Jeffrey Alan Schechter 49:03
last night, it was a much nicer person. Yes, yes. Yes.

Unknown Speaker 49:05
Save.

Alex Ferrari 49:09
Just save the cat. Just save the cat. Don't beat up the story. Just save

Unknown Speaker 49:12
the cat.

Jeffrey Alan Schechter 49:17
sweet guy, you know.

Alex Ferrari 49:19
So. So we're talking about structure. But I found that a lot of times you I just saw a movie The other day, that the hero. I couldn't identify with him. There wasn't anything really that really interesting about him. And I'm watching this cop drama. And I'm just going and he's a great actor. And it's a and I love him and the cast is fantastic. And the production values great. 21 bridges, the one with with chat chat, chat chat with Black Panther, and I'm watching it and I'm like it's just so good. And like his character had no real depth, there was no history to it. He was just like this. There was some that the screenwriter tried to do something there with his dad and like he's a cop killer, or he's a killer of cop killers, as a cop and all that, but it wasn't anything good. What advice do you have for making you know, for for constructing a good hero? What are some tips?

Jeffrey Alan Schechter 50:24
Well, it's you gotta you gotta go back to the sources, you got to look at the hero's journey. You know, it's like, you know, there are a couple of, you know, a couple like super handy, kind of like,

Alex Ferrari 50:36
Swiss Army is like, Swiss Army Knife kind of

Jeffrey Alan Schechter 50:38
army knife. It's like, yeah, you know, it's, I always ask these questions when I'm writing or trying to sort of coach people with writing this, you start off simple, you go, what is your hero wrong about, you know, at the start of the movie, that they're going to become right about, you know, at the end, your heroes got to be the best at something. Right? That's why, you know, you read it, you know, it's sadly like, you read a lot of screenplays or stories, you know, written by people and, you know, the Heroes is like schlub, who's the loser. He's the joke at the office, you can't do anything. Right, you got it, I get it. I know why you're trying to tell that story. But, you know, it's, you're short, you're new, you're not getting the audience in, in, you know, into the character. And, you know, you, you know, if the guys, the guys such a loser, you know, he's not good at anything, you know, then you're not interested. You're not interested? Yeah. What do you what do you what do you want to accomplish? Right? So it's like, you know, what we like, so, you know, and then and then you have to put the hero through the paces of the of the journey, you know, you've got a, you got to make it really clear. You know, by the end of Act One, we know, what's your heroes? You know, I think it was Syd field used to refer to it as like, professional, personal and private, right? professional goal, right? What's his personal goal? What's his private goal, right? So we lose our professional goal is, you know, what? Yeah, is no professional goal is he wants to destroy the Death Star. Right? Right. The personal goal is save the princess private goal is he wants to become a Jedi like his father. Right? And, and the way you can get in the way you think about that is when looking at your hero and your main character, you're saying the professional goal is what's the thing that means the most to the most people that your hero was involved in? Right? Then the personal goal, His goal is, what's the thing that means the most to the hero and a couple of his or her closest, you know, associates, right? allies or friends or family? Right? And then the private goal is what's the thing that means the most of the hero? Right? So it's, it's so it's just sort of a holistic way of looking at your hero's whole life. And, like, going back to your very good question about like, what are some of the big mistakes? You see, you say, sometimes, you know, in a poorly told story, the hero only has a professional goal, right? Or you're the hero is not, you're not, you know, gives up on the private goal to cylinder with a private call becomes insignificant. Right? Because that's how, you know, that's the other problem, you know, that I often see a lot in movies is, you know, we've all seen it. You watch a movie God the movies over and they go on a wait a minute, it's still going on? Oh, it's still going on? Right? It's like, yeah, the people don't know when to finish telling the story. Your movie is over when you've taken that, you know, go back to Star Wars, you know, will Luke destroy the Death Star save the princess and become a Jedi like his father? When you are each of those three questions? Oh, that's when your movies over. Right. So it's, you know, and then the whole the whole film is dedicated to answering those questions. Yes or no. You know, you know, it's like, you know, he goes to moss Isley with Obi Wan. So that's Yes, is by going to my cisely he will be you know, he will be helping to destroy the Death Star, he will be helping to save the princess and he is taking a step closer to being a videojet. I like his father. And but they get stopped in stormtroopers. So now it's all a no, then it's Yes. And so that's why, you know, it's like so then you start playing the reversals, but you got to know the question. Well, you got another question that's driving your hero.

Alex Ferrari 54:27
So much did. Did you did you watch office space?

Jeffrey Alan Schechter 54:32
Not much. Did the movie Yeah. Yeah, I saw it a long time ago and then sort of bits and pieces of it more.

Alex Ferrari 54:38
Okay. All right. That was a wonder I was gonna have you kind of break that that carry that mainecare because he was a schlub. But then I was like, as we're talking, I'm thinking, I'm like, what would what is his professional goal? Well, his professional goal want to do this and his personal goal he wanted to get with Jennifer Aniston. And his private goal was to do so he's like, okay, you start thinking about,

Jeffrey Alan Schechter 54:56
right what you know, but some movies You know, some movies just don't work. I mean, you know, like, you know, you can't break it down like the guy took the liberty while we were talking about Jennifer Aniston. Looking at how much the movie gross right so the budget was $10 million in the movie gross $10 million. You know so but

Alex Ferrari 55:16
uh, but uh, but it built into this massive follow afterwards.

Jeffrey Alan Schechter 55:21
True, but that's not the movie that that's the movie that might judge could make. Yeah, of course, he was coming off of you know, Beavis and Butthead. Right. Yeah, that's not the movie that you necessarily could make.

Alex Ferrari 55:31
I mean, there was also a different time.

Jeffrey Alan Schechter 55:33
Also a different time. You can't say it's a different time, every time we talk about a movie that wasn't last week,

Alex Ferrari 55:37
because it's a different time, like our entire industry is so ridiculously different now.

Jeffrey Alan Schechter 55:44
And it really goes a different because it's a different,

Alex Ferrari 55:46
it's a different, obviously, different times.

Jeffrey Alan Schechter 55:49
But there there there are, we would be remiss if, if I didn't, if I didn't bring up this point, which is that we're really talking about two different types of screenplays here is the screenplay that gets bought. And then the screenplay that gets made. So you know, anybody who is an aspiring writer has to focus on the screenplay that gets bought. Right? Which is very different from the one that gets made. So the corollary to that is, is the screenplay that doesn't get bought, but helps to launch your writing career. Right? So if we, if you really want to get reductive about it, you know, most people, you know, like, you know, you've written the screenplay, What's your goal? Sell your screenplay, or have a writing career? Right, probably having a writing career. Yeah. And selling the screenplay would be part of that. But it's not the exclusive part of it. Right? So. So there's all sorts of radical ideas, I'm gonna go into them in the book a bit, and the whole, you know, the, the smart writers business guide, where it's like, if you Ideally, you want to write a movie that that can get bought. Right, so you got a, you know, you got parts in there that, you know, it's like, there's a, there's a, somebody can read it and feel all there's a star that's, it's perfect for Brad Pitt. Right? Or, you know, like, you can you can see it, you can throw it in the description. Hey, think Brad Pitt, you know, but there's the, from Thelma and Louise days, or, you know, what, however, you want to specifically say, you know who this person is, but then the the other side of it is, you know, is, you might also want to write something so outrageous, and so on. producible I know, it's a weird thing to hear me, you just described himself as a Hollywood hack, you know, say that you're trying to break in, write something wildly, and producible. But make it super memorable. I mean, I remember sitting with a producer. And, and we were talking about this, because I think the meeting was over, I said, Hey, you know, I've just written the book, I'm interested in your thoughts on some of these things. And, you know, and he said, Yeah, you know, we write something and producible it goes, somebody gave me a script once about a dog who wanted to commit suicide. But his owners didn't understand that this dog was depressed and wanted to kill himself. So every time the dog tried to do something, like it was laying out, you're like, grabbing the toaster, and trying to jump into the bathtub with it. The owners would be like, Oh, boy, are you hungry? Let me get you some food. Yeah, like, they. It's brilliant. It's brilliant. I promise you if we have a conversation, 20 years from now, and I hope you do as I'm enjoying speaking 20 years from now and say, hey, what was that? Um, producible movie I talked about wanting to make that movie. But you don't you you but it's, you know, I never knew the name of the writer, I'm sure the producer wherever he is. Mo can still tell you the name of the writer, you know, or at least remembers the screenplay. So it makes you memorable. It helps launch a career. I'd love to find that. Oh, that was oh my god, I would so watch that movie.

Alex Ferrari 59:07
Can you imagine if it was? Imagine if it was a Pixar Animation? Ah.

Jeffrey Alan Schechter 59:16
Yeah, so so there is a certain aspect of the business about new rights, something

Alex Ferrari 59:21
that's really so it's really yeah, it's really a great it's a really great idea. And I've read I've actually read scripts from screenwriters, who then got deals because of it was basically a writing sample. I read I read a script about it was a mash up between Alice in Wonderland and Sherlock Holmes. And it was just mash up and I read the script. I'm like, this is completely unpredictable, but it's very memorable. Really good writing tight. An agent of mine gave it to me one day to read I was like, Oh, this is great. I can't wait. No one's gonna make this. And it was right before Sherlock Holmes got released, and a TV show and all that stuff. So it was still a little early, but it's a little out there for the mainstream. But it's a great but it's a great. It's a. It's a great, it's a great, memorable piece. Now you do talk about one thing in your book that I wanted to bring up before we before we go is what is the unity of opposites?

Jeffrey Alan Schechter 1:00:13
the unity of opposites. I love the unity of opposites. It's my favorite thing in the whole world. Yes, it's this idea that it's and I didn't even invent it. I wish I did. But it's this principle that that characters are connected at some thematic level. And, and they they represent opposite sides of a moral or thematic argument. So yeah, so it ties very cleanly into theme. I will go back to Star Wars, I guess. It's like imagine like a, you know, a wheel, right? And you put Luke as the hero in the center of the wheel. Right? The villain is actually not Darth Vader in that piece. It's really, you know, Peter Cushing's character, you know, Vader works for him. So he's, he's the big bad guy. Right? So, you know, and then you you create these characters that go around Luke. Right? So Luke in the villain, so the hero in the villain are connected on this thematic line. In first Star Wars. The theme is what's more powerful faith or science, faith or technology? Right? Because that's this whole thing shut off the targeting computer, Luke, ready doesn't distract. Right? So that's the theme, right? What's more powerful faith or technology? Right? Then you have the unity of opposites. So you have to do so you have your six characters circling Luke, right? You have at the top, you have Obi Wan and Darth Vader. Right? they're connected? Because they're both old jet eyes. Yeah, they've trained together, they understand the power of the force, right? But they're opposites. Right? Once the darker ones the light. So you know, and if you ask them, what's more powerful faith or technology, if you asked, If you asked Obi Wan, what's more powerful, he'd say fair, vs. Darth, he'll say, well, fates really important, but technology is what's keeping me alive. And you know, the Death Stars is big ball of technology, not big ball of faith. And that's where he's currently working. Right? You know, so it's like, so he's representing technology. So So Lucas? Oh, cheese, I wonder what's more powerful faith or technology? He taught me Oh, he understands from Darth and he understands from Obi Wan. There are two perspectives, right? And on the other, then, you know, on this side of Luke, you have Princess Leia, and you have Han Solo. So these are young, you know, self actualized people, right? So if you ask Leah, what's more powerful faith or technology? She'd go with faith, right? Trust, you know, help us Obi Wan, you're our only hope. Right? She has faith that you know that people will do the right thing. You ask consolo, what's more powerful faith or technology? He's going to say technology, you know, hokey religions are no match for a blaster kid. Right? technology. Then at the bottom, you've got the last two of your heroes main characters, and that's c threepio and artoo D to write. Both of them are, you know, are big chunks of technology. Right? But you ask, see, threepio what's more important, you know, what's more powerful faith or technology? He'll tell you technology, right? He has no faith, right? versus our two D two, which you know, is going on missions. And you know, he's got to help the princess you know, he's, you know, he's the best friend character. Right. So, so the unity of opposites. So these, you have two robots, you know, are connected the, the unity, but they're opposites. You have the two self actualized young people, you know, older than Luke, but younger than Obi Wan and Darth, you know, opposites. But you know, there's a unity to them. And then you have Obi Wan and Darth opposites. But there's a unity to them. And it's all about the theme. So the thing that the thing I love going back again, to the question of you know, one of the mistakes I see I say, you know, in screenplays, the themes are muddy. You know, you don't know what's what's your story really about? What's the argument? You know that? What's the thematic argument that the villain is making? What's the magic question the hero was asking? What's the thematic synthesis? What does the hero learn about the theme by the end? Right? So So unity of opposites is a cool way of, of identifying your characters, but also tying it to the theme would you know which which becomes super important?

Alex Ferrari 1:04:46
Now I'm going to ask you a few questions. I asked all of my guests. What advice would you give a screenwriter wanting to break into the business today?

Jeffrey Alan Schechter 1:04:54
Don't write a screenplay. Okay. Okay. Yeah, TV. TV, write a an original pilot, don't write a spec episode of Curb Your Enthusiasm. Don't write a spec episode of 911. Right? Because you're never gonna, you're never going to match what? You know. 911, you know, has, you know, can afford the best writers, you know, in the business, and they all sit around together and they bounce ideas off each other and they distill out an idea. So you versus the entire writing of Yeah, the room at 911 you're never going to write a script even close, right? And if you do, they're never going to buy it. And and if they don't, if they really impressed me, maybe you get a job, they average and I'm going to get a job elsewhere because it's 911. So if you don't get your 911 job, you got nothing, right? You write an original pilot one hour drama, right? You write a an original pilot it, they have nothing to compare it to. So already, you know, it's not like well, it's not as good as our 911 script is not as good as our original pilot. But still it's an original pilot and it's really good. People will pay attention to it. You might accidentally sell the damn thing right because if it's any good and it's a solid writing sample, right you know so it's and there's so much you know, so many more opportunities in television and it keeps growing I mean number of original movies that get made I mean here so go to Internet Movie Database right now go to the homepage. Let's see films in development Thor it's a NO SEQUEL Jurassic World three sequel Fast and Furious 10 Raina in the last dragon I know what that is. Oh, DreamWorks must be based on material animations. Animation, Bad Boys for sequel? You know, pre production Doctor Strange. Guardians of the Galaxy last tool is an original Shang Chi legend is something Mission Impossible seven. You know, it's like, you know, in production minions, Suicide Squad, Batman matrix for avatar.

Unknown Speaker 1:07:03
They're all

Jeffrey Alan Schechter 1:07:05
Yeah, right. You know, this is all material you can never get your hands on, you can't get access to but you come up with an original thing. All of my point was via movies or going for the big 10 polls and just the budgets have gotten so big. The TV you can come up with something kind of new and interesting and different, you know, get in

Alex Ferrari 1:07:23
and get in have an I have a fighting chance, I have a fighting chance.

Jeffrey Alan Schechter 1:07:26
And you can actually in TV writing you actually have a trajectory, you know, I can get in I will start you know, my my, my personal assistant on my last TV show stitchers guy named Matt Kane. You know, he worked for a season as my personal Savior for two seasons as my personal assistant, you know, produced production producers assistant, second season I said, Hey, you know, you're really good writer. Let's let's work on it. Why don't you write a script with me? You know, so I got him script writing. On the second season. He worked with me. He just texted me last night that he's officially in development with Netflix on an original pilot that he wrote, right? That's a trajectory. Right? You haven't TV? It's a trajectory film. It's It's It's a never ending series of winning the lottery.

Alex Ferrari 1:08:17
Right? That's a really great way of putting

Jeffrey Alan Schechter 1:08:19
up TV is such a better business. And to be candid, I think the best writing is on television. It's not in films anymore. Right? Yeah, you know, it's it's the people who knows these things have said that if you didn't like whatever that Metacritic kind of algorithm that you have to look at to say oh, here's a good TV show by by all objective standards, this is considered a quality television show that there are so many of those shows that have crossed that threshold into being a quality show that there are there are no longer is the first time in history. There's there are no there aren't enough hours if you did nothing including sleeping and pooping and you did nothing but watch quality television shows that a objectively considered quality you could watch them more and more coming out every week.

Alex Ferrari 1:09:15
Oh no, it's it's awesome. That's

Jeffrey Alan Schechter 1:09:17
my best writing is television. So you want to break into the business. Don't write screenplays. Write a one hour drama original, not a not a spec. You know, 911 or Game of Thrones?

Alex Ferrari 1:09:28
Very, very great advice. What is the lesson that took you the longest to learn whether in the film business or in life?

Jeffrey Alan Schechter 1:09:36
Wow, the lesson that took me the longest to learn is that I don't know everything. I'm still learning that because I have a problem that I actually do think I know everything.

Alex Ferrari 1:09:50
We are in the film business. So this does.

Jeffrey Alan Schechter 1:09:52
I can't possibly know everything yet. I still think I do. So y'all I'm sorry. grappling with that, and I know I know, I don't know everything and then I'm being a little bit tongue in cheek. But you know, but it's, I think to try to make it make me sound like less of a moron and more thoughtful about it. You create something brand new, right? You a script, the pilot, whatever. You have to be willing to believe. I think that nobody understands it the way you do. Right? And, but you also have to be willing to think that people can help it. And the lessons try to figure out, what do I get the help that I need? versus how much do I hold on to what I think it is? And it's, it's a particularly challenging bit of math. If you become a showrunner, right, because as a showrunner, you're responsible for everything. And I know talking about television again, but but the idea is that as soon as you start, you know, as soon as you start making changes that you don't agree with, right, just based on you know, some enemy, some, it's, there's politics involved in studio notes, it's, you know, notes for your partners. But as soon as you start making changes that you don't feel, right, then you become useless to the entire endeavor. Because, you know, you don't know, you know, if you pitch me an idea for an episode of our show that we're working on, and I'm show runner to suicide

Alex Ferrari 1:11:31
dog by about bow suicidal,

Jeffrey Alan Schechter 1:11:33
exactly, right, right up between idea I can react, instinctively go, Yeah, I don't know that that's not sitting well with me, you know, wherever this pilot, or this TV show came from, that idea is not living in that same space, I could try to elucidate it over let's just reject it and come up with something else. So that's me thinking, I know everything and rejecting help of good ideas coming in. So you have to be able to figure it out. It's kind of parse that calculation is how much do you defend your material? Like it's your own child? versus how much are you willing to look at? And go? Yeah, my kid could use a little therapy.

Alex Ferrari 1:12:10
Fair enough. And three of you.

Jeffrey Alan Schechter 1:12:12
That's the hardest lesson, I think, for me personally,

Alex Ferrari 1:12:15
and three of your favorite films of all time.

Jeffrey Alan Schechter 1:12:18
Ooh, they're their favorites for all sorts of different reasons. Star Wars, because I saw it and said, Oh, my God, you know, I was 17. Like, it was just such a complete journey and trip. That was pretty amazing. 2001 Yeah. Because I, I saw it in my teens. And I was like, wow, that's, you know, film can tell a bizarre is linear and nonlinear.

Alex Ferrari 1:12:43
It's Kubrick. It's just too

Jeffrey Alan Schechter 1:12:45
quick. Right? Yeah. And, and then probably, you know, for historical reasons, Citizen Kane, because it showed, you know, it showed what the what you could do if, you know if you didn't listen to anybody. You just ran with it. And you know, then the movie almost killed him.

Alex Ferrari 1:13:06
Very much.

Jeffrey Alan Schechter 1:13:06
So it Citizen Kane. So some movies I like for like, you know, Mike Lee I like it, because they really touched me. And there's all sorts of movies, you know?

Unknown Speaker 1:13:17
Right? You know,

Alex Ferrari 1:13:18
like so many are then where can people find you your work and in your book.

Jeffrey Alan Schechter 1:13:25
The book is on Amazon calm. And my story can be a pure story. I do have a poorly used website, which is my story can be up your story calm. But, but if we have a moment or two, I'll make a plug for a brand new venture that I'm involved in that were started a company. And we put out our first product called writers room Pro, which is taking escar cork boards and the handwritten whiteboards that are commonly used in the writers room and saying This is nuts that this hasn't shifted over to a digital equivalent. I know why it hasn't because the price of big monitors used to be too expensive. It's not anymore. So the time is now ripe for for rhizomes to know like editing switched over from you know, from film and trim bins with avid and, and cameras switched over from film cameras to to digital cameras, it's time for the writers room to switch to a much more secure and much more robust solution. So that's the new venture so it's a check it out at the writers room proz.com. And it's it's really designed for professionals but we have a lot of individual writers who using the whole system and it's not a story system, right? It's not we're not trying to teach you here's how you do a plot out a television show. It's really it's just if you could put it up on a board with index cards, but if you wanted to make it certain And you can output everything and import it into Word and final draft and stop it.

Alex Ferrari 1:15:05
And the madness. stop the madness madness,

Jeffrey Alan Schechter 1:15:08
right. So that's that's the thing I'm kind of most excited about these days, you know, it's very, very into my TV business. So writers room cro.com.

Alex Ferrari 1:15:17
I'll put that all in the shownotes. Jeff, thank you so much for being on the show. It's been an absolute pleasure talking to you. Thank you. It

Jeffrey Alan Schechter 1:15:22
It was so great talking to you too.

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IFH 657: Audience•ology: Hollywood’s Best Kept Secret to Make Money with Kevin Goetz

Kevin Goetz has been at the center of what Hollywood calls the ‘movie research’ industry for more than thirty years and his position in the entertainment world is quite unique.

Named one of the most powerful and influential people in Southern California by The Los Angeles Times Magazine, Goetz became one of the leading advisors, researchers, and focus group moderators over two decades before starting his own firm, Screen Engine/ASI out of his living room.

Today, his research firm is a multi-million-dollar company that employs over 300 people worldwide where he works alongside the major film studio chiefs, decision-makers, network and streaming platform executives. 

The insights produced by his firm touch every aspect of entertainment and television content creation from selection, acquisition, casting, and production, to post-production, marketing, and distribution. Goetz recently wrote the book, Audience•ology: How Moviegoers Shape the Films We Love about an important aspect of his business—audience test screenings.

His podcast, Don’t Kill the Messenger, brings this book to life with filmmaker interviews discussing filmmaking, their films, and how audiences have impacted their final cuts. Goetz has also produced twelve movies and brings both a marketing and filmmaking perspective to the interpretation of his research analysis.

Kevin Goetz is a member of the Academy of Motion Picture Arts and Sciences and several other distinguished organizations including the Television Academy and the Producers Guild of America.

He is a board member of five charitable organizations as part of his philanthropic endeavors and resides in Beverly Hills with his husband, Neil, and their labradoodle, Kasha. 

Please enjoy my conversation with Kevin Goetz.

Kevin Goetz 0:00
When I was producing, I would hold the auditions, obviously, as the artistic director and the producer of the theater. And my advice to every actor who's trying really hard to get the job is to sit in casting sessions, a casting session, and you will come to realize very quickly why some people get the job. But mostly why you don't get the job.

Alex Ferrari 0:27
This episode is brought to you by the best selling book, Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show, Kevin Goetz. How you doing Kevin?

Kevin Goetz 0:42
Hey! I'm well Alex thanks for having me.

Alex Ferrari 0:44
Thank you so much for coming on the show. You are, as they say, an OG in the test screening space of figuring out what the audience loves and wants and, and more importantly, what they're willing to pay money for. Yeah. You've been doing this for doing it for a couple years now.

Kevin Goetz 1:02
I've been doing it for quite a long time 35 years?

Alex Ferrari 1:07
That's yeah. Wow. So you've seen a few things along the way, I'm sure.

Kevin Goetz 1:11
Oh, boy! Yeah. If these walls could talk, as they say,

Alex Ferrari 1:16
Well, I'll ask questions. And you could tell stories that you could say on air. And then after we stopped recording, you could tell me all the stories you can't say on air.

Kevin Goetz 1:22
On your private line. And I'll give you the real the real stories.

Alex Ferrari 1:28
So first and foremost, how did you get into this line of work? How did you get interested in the film industry in general?

Kevin Goetz 1:33
You know, I've always been interested in, in film, but I was always, I always like to say sort of my DNA was a being in show business. I was a child actor. It was in my blood, I always knew that this was what I was supposed to do. I was a dancer, I was a singer, I was a what we call a triple threat if you're from the Broadway scene, and I made my living doing a lot of commercials, TV commercials and theater around the New York area. So that's that's what I did until I went to Mason gross School of the Arts at Rutgers, which is one of the best acting conservatories in the country, and I studied with Bill Esper, the Meisner technique. And that was a four year conservatory, Graduated, went to New York, and started working up pretty regularly, sort of begin to get began to get like burnt out at my in my early 20s. And I'm like, this is not going to be a good thing, if I, you know, unless I really, unless I really commit to giving up control, if you will, and allowing others to decide my fate. I love and still love, the art of acting and the craft of it, and the under uncovering a character and all that. But what I found was I had a business sense on the other side of my brain that needed to be nurtured. So when I was 17, I started my first business. So I had an entrepreneurial business sensibility, and combined with the creative and the artistic sensibility, so it kind of was the way for me to, I had to listen to both voices. And it was kind of a way for me to find the right path. And it turned out that I got a survival job when I came to California to work as an actor. Because my residuals were drying up, I had done a play for four and five months. So you know, you don't get paid that much in theater. And so I needed to do some odd jobs. And one of them was working at a place called NRG National Research Group, and it was doing these test screenings, I had no idea what that meant. And that was about 3536 years ago. And I was sort of sort of plucked out of the chorus, if you will, by the principles of the company, because they saw a potential in me, I suppose. And, and I began to pull or coordinate focus groups, like pick the people to be in the focus groups after the screening. And then within two years, I was trained to be a moderator. And I he didn't really know what that was the art of it didn't really know much about marketing at the time. And it was all sort of learned in the field, you know, out there. And what was really interesting, Alex, is that, when I would moderate in the beginning, I would actually play the role of a moderator like I would, I would, I would give myself an objective, you know, you need to get as much information as you possibly can. That's your objective and you're seeing that you're about to do and you're a great listener, you've got to you know, my actions if you're an actor, you know what that means your app, my actions were, you know, really to, to gain as much information as I can to probe to you know, real real active active a Have verbs, which are the act the way the actor sort of creates behavior. And that's how I got through them. And I was successful at it. And suddenly, well, I wouldn't say suddenly, I would say, slowly, actually, I began to realize that, you know, I was, there was an art to this, you know, there was, there was a way of probing, there was a way of leading the witness, I had to sort of learn those things. And I took all sorts of sorts of courses in terms of other moderators, and I joined the qualitative research consultants Association, which is sort of a leading moderators, and I would take workshops and things. And I learned pejorative projects or projective techniques and different kinds of ways to, to, to engage with people behind two way mirror, you know, the two, so forth. And, and then I became, I guess, one of the most requested moderators, talking 30 years ago, 25 years ago. And then I was also a high finit. You know, I also still had my hand in acting, and then I moved into producing, and I began to produce at my own theater, in 1990. And then I, I, which I ran for five years as the artistic director and producer up in San Luis Obispo as the professional theatre called Central Coast Repertory Theater. And then I started doing movies, and television movies in particular, and then I made one and got a lot of acclaim. And we won an Emmy Award for it, called Wild Iris. And I really began to speak the film language in a different way. So now I had my moderating on the one side, and knew how to get into and talk to directors and producers about their movie. But you know, what was interesting, and I think this was my, my competitive edge was that I am an artist, and I understand the, and have a tremendous respect for filmmakers, I have a tremendous respect for the artists and people in our field, who have to sort of put their babies you know, and give birth to these children that are, are their creative beings. And they really take on a life of their own, and they're so invested filmmakers are so invested in so when I have an I call it the privilege to work on a movie, I really feel there's a responsibility, I have to represent the audience in the best way possible to give filmmakers the best information they can possibly get. This is a long way of saying that my journey was all meant to be, it's all the perfect path, if you will. So I talked about in my book audience ology, which I know that you, you've read, and we're trying to say nice things about, I think that's what you said. I talked about finding your end end. So you could start in one thing in life and think it's the absolute thing that you're supposed to be doing. And then you have a skill set, that also is really pretty strong. And you get to a point. And if you're lucky enough as I was to find great mentors and marry those two passions, and find your end, you will actually flourish in a more complete way.

Alex Ferrari 8:35
That's a that's profound, because so many of us as filmmakers, start off like I need to be Steven Spielberg, how many people said I, I'm the next, Steven Spielberg?

Kevin Goetz 8:44
I teach at film schools, several several times a year in all the major film schools around the country, and I have to say many.

Alex Ferrari 8:52
Right, exactly. But then as you start going through the path, and this is only from someone like myself, who's been doing this for close to 30 years as well, you get to that place where you're like, Well, I'm not going to be Steven, because there's only one Steven. So then we're like, well as I could do oh,

Kevin Goetz 9:09
By the way, and there's only one Alex. Correct. And when you can realize, right, that you there's only one Alex and Alex is extraordinary in his own way. Steven can't be Alex. Correct. Then you and that takes a lot of courage and confidence to live in your own skin comfortably and it took me years to get there. It does'nt happened overnight. Right. And you can relate to that right Alex?

Alex Ferrari 9:37
Absolutely! 110% took me forever to finally understand who I was feel comfortable in my skin. And that and that you're talking about is so important because it's just like, well, I could be a director and I could also maybe own a post production company and then exactly and then I could also write and so

Kevin Goetz 9:55
And write and have a podcast at but but but all of these things things bring you to the perfect place where you're supposed to be in life, if you lean into your gifts, not sit on them and wait in a room for someone to call, that's not what we're talking about here. We're talking about putting yourself out there. But recognizing all these wonderful things that you have, finding those end or ends, and realizing them, you know, and that takes a certain degree of courage, I think, and self assurance,

Alex Ferrari 10:27
Right, and just like yourself, that you started off as an actor, but you your skill set, as an actor lends itself so beautifully into your, to your other career, the end of test screenings and understanding the audience and so on. It was kind of like with me, I was like I was I wanted to be a director. But I also had a skill set in post production. So I opened up a post production company, I became an editor and became a colorist, and I, post supervisor, and all of that while I was directing. So then, together, it became much more powerful, because it's a director on jobs that could package all of it together, like yeah, I'll tell you, I'll add it for free.

Kevin Goetz 11:00
That's on the practical side. But think about what you knew as a director that many directors don't know how to say, Oh, if I do this, oh, my gosh, that is going to cost me a ton in post, because I'm going to have the time this, where other people say fix it in post, alright, famous expression that we hear from many, many indie filmmakers is, they do it in post, we'll fix it in post. But you know, and you probably saved yourself countless hours. And by having the skill set of post production,

Alex Ferrari 11:31
Exactly and even when I'm doing this as a podcaster. Understanding how to talk, my skill sets, as a director has helped me to talk and have engaging conversations, raw conversations with my guests. And then all the technical stuff of the behind the scenes stuff, I was able to launch like this because I had 20 years of post production experience. And I'm like a podcast, I could do a podcast in my sleep, you know, comparatively to finishing 50 movies in my in my day, and so on, so forth. So it was just a really it. But I love that concept of the and I've never heard it put that way before. It's and I hope people listening don't get caught because they get so caught up in like, if you would have just said, I'm only going to be an actor, I'm gonna hold on tight to just that I'm not going to shift, I'm not going to pivot, I'm not going to move, and not allow it to unfold in the way it's had to unfold for best,the best.

Kevin Goetz 12:20
Another other example, excuse me, another example that I have is, when I was an actor, you know, there was so much personal investment that you would put out every time you went into an audition. When I was producing, I would hold the auditions, obviously, as the artistic director and the producer of the theater. And my advice to every actor who's trying really hard to get the job is to sit in casting sessions, a casting session, and you will come to realize very quickly why some people get the job. But mostly why you don't get the job. And so much of it is not something that you're doing, you may get the best reading but somebody is already cast is a redhead and the kid is a really dark haired child. And so you realize that that doesn't go with the redhead and you're already committed to the redhead. So you know, you got to then just so all of those things, that if you actually understood the process would make you more effective. And that goes for anything, as you were saying, in your case, it was post production in my case, you know, it was it was entrepreneurialship like really leaning into that and saying, Hey, you're, you're good at this, you're good at business. You know, I, I run a research company. And one of my probably, least strong skills is statistics. I've learned how to get by how to speak about means and mediums, all that stuff, but I have great statisticians that I hire that make me look really good. I know my deficits and that's another superpower is to know what you're not good at. And not be it's not modesty or in modesty. It's it's just like, know what you're not good at. And then kind of acknowledge it and try to fix it with some buddy else or some others person's gift or superpower. It's not going to be yours. There's so many things I recognize that I do well, and there's so many other things I realized that I'm subpar. I just am and I don't pathologize it I simply recognize it and say I'm gonna fill those those holes,

Alex Ferrari 14:46
But you are so comfortable in your own skin and that's when you're comfortable in your own skin. The ego is a little bit more tamed and when it comes to hopefully where you can identify those things and go like I can't stand audio. Still, to this day. I still can't deal with audio. I'm a visual guy. And in post production, I always just sent it off to the audio guy. I'm like, here, here are the stems. Mix it for me send me a stereo track back or send me the the stems back and I'll put it in and I'll deliver it but I, you know, sometimes I would send something up and said something like, You sent me a mono track. I'm like, I don't I can't tell I can't hear mono from stereo. I don't want to talk. Like it's just completely my kryptonite. It always has been from everything I've ever done. But I understood that and I, you know, didn't try to do it myself. I outsourced it. I understood that that's definitely not what

Kevin Goetz 15:32
I always loved. When I made movies, I always loved the mixes.

Alex Ferrari 15:36
Oh, yeah, I love being in the mix. I just don't like doing it.

Kevin Goetz 15:39
Gotcha, gotcha. But I always love the mixes because I, I always loved sort of understanding how much you can really, in that post production process. And in fact, screenings are really a part of the post production process, particularly with the studios, but we work on more independent movies and probably studio movies, in our total Arsenal every year. Just there's so many more movies that are people don't even know about there's three movies opening this weekend. And, you know, I'd like to know how many of your listeners even you know, know what they are. They probably don't know, any movie coming out on their radar except Ant Man, which is in like, you know, 3 3 4 weeks there's a there's a reason that you know, that the screenings have become so important in that post production process. Because they do inform often, you know, the the word of mouth of, of how your movie is going to really perform in the marketplace. So it's, it's a very important measure to understand before you embark on you know, the release.

Alex Ferrari 16:55
So let me ask you, because I'm gonna play devil's advocate here, because I'm assuming there's some filmmakers out there going, Well, why do we care about the audience? This is art. I am an artist, an artist, you know, you don't paint lilies. Van Gogh didn't paint lilies for an artist for for the audience. He built a painted it for himself. So to be the devil's advocate, why should filmmakers care about what the audience thinks in today's world understanding that if it's an independent film, versus a studio studio, $200 million dollars under million dollars, big things at stake, get that but as far as the indie world is concerned, why should they care?

Kevin Goetz 17:30
Well, that's saying that Steven Spielberg or whatever studio is not an artist. Exactly. Number one, right? Well tested movies, all the greats, test their movies, and have throughout movie done. In other words, since the beginning of movies, Charlie Chaplin, Buster, Keaton, Harold Lloyd all took their sequences up to Hollywood Boulevard and tested them, great filmmakers throughout history, great moguls, et cetera, tested their movies. And that has not changed, I find a person that doesn't do that is doesn't have a respect for the art form. The art form is not a painting, it's not a novel. It is not a singular vision, it is takes many craftspeople and artists to, to, to put to make a movie and and I told that Angley and I had a bit of a an exchange. It's in the book of my book, where, you know, he said, you know, Picasso never tested his paintings. And I said, because those supplies cost about five cents. And if he didn't like what he did, he could put it in the back of his closet. But you've just been handed $100 million to make your movie by people who absolutely have a stake in this financial stake and creative steak. I mean, the, you know, a studio studio executives are not some empty suits. They're awfully talented people, many of whom were filmmakers, many of whom come from a very serious development background, and they have lived and experienced, you know, how to structure a movie and the successes, the failures, etc. All throughout their lives, and to not include them. As part of the process is is disrespectful, I believe, not to mention, the fact that there are great, you know, cinematographers that have really been the star of many movies that I've worked on and have saved many movies, or the editors as you well know. An editor can be so impactful, and can help or hurt a movie, you know, tremendously uh, you know, I have a podcast it's called don't kill the messenger and and I just interviewed two editors and I want wanted the editors on there. One was Billy Goldenberg, who won the Oscar for Argo. And the other is David Rosenbloom, who was nominated for Oscar for Insider. And there's me great. These are two really, really terrific, terrific editors. And and we talked very much about the alchemy of what makes the movie successful. So if, and I want to qualify this, if a director has raised their own money, is wrote the movie is producing it and directing it and is what we used to call the O'Toole true Oh, tour. Yeah, you want to make it and you don't care about the financial repercussions, or how to leverage your art your asset, if you will. Go with God. But that's not 99.9% of how any movie is done or constructed. I still think if you are no tour, you should include the audience in the discussion because Who are you making this for? Any purist filmmaker, it says they're making a movie for the big screen. Okay. But if you're making it for the big screen, that implies that you want an audience to see it. And if you are going in that direction, getting feedback, getting how things land, at the very least, is at least giving you an indication of what to expect. And I like to say and I've said it a bunch of times if somebody honks at you on a freeway, you know, you know, you're an asshole. I'm sorry, they're an asshole. If somebody honks at you on the freeway, single person, they're an asshole. But if five people are honking at you on the freeway, you're the asshole. Right? And so you can choose if everybody is saying your ending is, is bumming me out in a way that is betraying what came before it. You can have sat endings, that's not the issue. But it's just not working. It's just not satisfying, emotionally or intellectually, or your movie is like so long in the middle, it goes on forever, and I disengage that is just not a good thing. And if everyone's telling you that, you can choose not to listen, if you paid for yourself at all. But if you haven't, then you want to hear them and say, Okay, what can I do? You know, Ron Howard says it best Alex, he really does. He says, Look, I get to, I get to find my script, okay, I get to cast it the way I want to, I develop it the way I want to first then I cast it, then I shoot it my way, then I edit it with my editor. And then I show it to an audience. And at that point, I have to give my child sort of send them to nursery school, if you will, or two, you know, and that's really painful. Hard to do, right? You know, oh my gosh, they're really becoming a person. And it's when the rubber hits the road. And you have to choose at that point, whether to turn off or listen. And in my experience in 35 years, the great filmmakers, and the most successful ones, listen, they listen to the audience. They don't necessarily make all the changes an audience says to make, but they listen and try to address why they're saying what they're saying exists because someone says that scene doesn't belong may not be the answer to the fix. By removing that scene, it may be something leading up to it, I often say and filmmakers on your podcast are going to agree with this completely. When there's ending problems and they're often are in many movies, as we know, it's the most important thing that a movie goers is left or a movie viewer we're saying that because some of you are on streaming are left with therefore you want your ending to land in a certain way. And if you if you can, you know sort of get that right, then you can change potentially the DNA and the trajectory of your of your, of your picture.

Alex Ferrari 24:29
Now, there was a very famous example that I it was so famous that it reached the public knowledge which was fatal attraction, how that movie was completely changed by the screening. And I saw the original ending and it was a bummer and it did not. It didn't it completely failed the point that we saw

Kevin Goetz 24:50
So what I was gonna say about before we get into fatal attraction to to finish the point I was just making is that often the ending is not the issue. It's Act One, that's the issue. And because act one was not set up correctly, this is a very common problem. They can't just fix an ending. Often sometimes you can sometimes in a comedy particularly there's a

Alex Ferrari 25:16
Fatal attraction and fatal attraction they reshot,

Kevin Goetz 25:18
In Fatal Attraction have to look at and fatal attraction is, how did it become so successful in the new ending, because what they set up was this guy, Michael Douglas, who was essentially a good guy who screwed up and had an affair with another woman, but it was a one night thing. And she didn't think so Glenn Close, obviously. And Archer, the wife was ready at by the end of the movie to forgive him. So in other words, he was on a path that clearly was felt like he was wanting to redeem himself and do the right thing. But she wouldn't let it go. So you know, but what happened was because they set that up, I think the audience was really bummed out that it became about Alex sorry, the character. And the character sort of took her own life at the end of the movie, which was kind of in many people's view, from a satisfaction standpoint, a cop out for right, and not having emotionally feeling like he that he leads the lead, Michael Douglas would get his proper come up and, and the wife, of course, didn't get any comeuppance. And so the audience spoke in loudly, and very much so in their scores and their ratings, that the ending was not working. So what they did is they went back and realized, the setup that they had done needed to pay off.

Alex Ferrari 27:01
Right, they were they were ramping it up, they were ramping it up, ramping it up, and they just dropped the ball at the edge or like

Kevin Goetz 27:07
Exactly and you can feel by the way, in the room, when you're in the room to that movie, you could feel the air being sucked out of the room. It was amazing. The focus groups afterwards, I would say. So how many of you liked the movie, every hand goes up? What were their ratings, the ratings were like, six, excellent. 10. Very good. For good, no FERS reports. But because of that, muted, excellent. People were not definitely recommending it, they were only probably recommending it. So there's a correlation between the definite recommend and how well your movies multiple is going to opening weekend multiple is going to be right. So in other words, if your movie opens to 10 million, and you do a three times multiple, that means you've done 30 million, or we'll do 30 million at the box office. So there's a correlation between that word of mouth and the bucks off. It's multiple. And so we don't want to torture filmmakers. What we want to do is say there are real financial implications that can be garnered, you know, gleaned from this so in the case of that it was a muted definite recommend response and the movie would have probably if not for this new ending. Done I don't know

Alex Ferrari 28:22
Decent boxer is a box office. Yeah, cuz it was a it was a very fine movie, and good stars and all that stuff. Yeah.

Kevin Goetz 28:29
They made the decision reluctantly, excuse me, reluctantly, by many to shoot me now. When I say many Glenn and Adrian line, were against it. Michael Douglas was for it. Different people have told me this. So I'm speaking from other people's recounting of this and so they they all acquiesced and they shot this amazing suspenseful Oh, it's not yet it was beautiful bathroom. And then some because it was like a twist on a twist. And now people talk about it as the Fatal Attraction ending. And for any filmmaker, watch them on the bus see the movie if you haven't seen it, because now several years have gone by so many younger people maybe haven't seen it, you must see it. And in so this thing, we're you know, I don't want I don't want to ruin it. But I will tell you that it's Michael Douglas gets redemption. Glenn Close gifts which he deserves. The wife gets redemption, or you know, no. Retribution. I didn't mean redemption. Michael just does get redemption sort of.

Alex Ferrari 29:41
But there's and he gets some come up and he does get some come up and says Well, hey, what's that?

Kevin Goetz 29:47
Yeah. 100% the audience cheers. Okay. The scores come up. I don't know. 2030 points. And the movie does. Awesome. Huge, huge. You know, she's on the cover of Time magazine.

Alex Ferrari 30:03
It was a cultural it was it was in the zeitgeist. Yeah, there's no question.

Kevin Goetz 30:07
That's right. And that was absolutely because audiences spoke. And it's why it's such a great and known example. But there's so many. I mean, I work on, I think I've done over five or 6000 movies in my, in my career titles, and most of them have some kind of change.

Alex Ferrari 30:26
Well, let me ask you, because this is another legendary one airplane, which is I think, before your time,

Kevin Goetz 30:30
It was before my time but aiming at I came in the late 80s.

Alex Ferrari 30:35
Right. So from what I heard that airplane had the worst, or the worst possible scores in the history of the studio at the time, and they're like, Oh, my God, this is gonna bomb. We can't fix this. Because there's no fixing airplane, you can't change a scene and change airplane. It's all a giant, you know, airplane movie, you can't change it. And then it comes out, and it's a monster hit. And from what I heard was that people at that time were embarrassed to say that they liked it. Because it was so silly. And that hadn't been something that's silly up to that point in that way before. Because if you watch our plane today, you're just like, This is amazing.

Kevin Goetz 31:16
Are you talking about the real the one with Karen Black? Where? The comedy,

Alex Ferrari 31:23
The comedy, The comedy, comedy.

Kevin Goetz 31:25
Well, there was an airport. I

Alex Ferrari 31:27
know there was airport and I'm talking about airplane.

Kevin Goetz 31:31
People know. Yeah, that introduced an entire genre that had never the spoof that had never really existed. And so there was no precedent for it. Right. So that's another reason why probably it didn't score well is that people didn't know where to put it. Had a classify it? Right. Goofy. I remember working on the naked guns. Oh, god. Yeah. I did every one of them. And I mean, from nothing's falling down the staircase.

Alex Ferrari 31:59
Oh, no. Yeah. Nice. Beaver. Yeah. Great.

Kevin Goetz 32:06
Oh, funny. And, and people just lost it. And but they were they were coming in with an expectation, and so on. Yeah, exactly. So you needed to deliver on that claim. So each one had to, like surpass the one before it, which sometimes it's successful is, you know, and sometimes not when you get to sequels, but that's only increased, that, that when I as IP has taken more of a front seat, and sort of the notion of the big idea, at became like the central focus of what drove people to theaters. You know, the, you had to satisfy you had more of a, if you're a studio, if you're a filmmaker, more of a responsibility to give the audience what they wanted.

Alex Ferrari 32:57
Right! without, without question,

Kevin Goetz 33:00
how enough tests that how could you? I mean, how could you not? Exactly, I have kind of have a reverence for the audience. When I call the audience can be 10 people, or it could be a million people. Just the word audience. And that's why the book is called Audience ology, because I kind of have become an advocate for the people, and the people, one person doesn't necessarily change the world, but the, you know, Wisdom of Crowds, as they say, It's a phrase and books that are out on that. There's validity to that. And it's that whole thing about the hunting on the freeway, it's like you want to, you want to listen to what the general consensus is, it doesn't mean you dumb it down. It means that you say, Okay, if all of these people are saying that, how can I figure out, so a lot of my time is spent helping the filmmakers figure out what is going on beneath the surface, you know, and that is also part of the art, I guess, of what I do, which is going back to my acting roots of understanding a character and peeling back the onion, to get to those layers underneath the character to be able to bring that that asset to filmmakers and say, well, here's what I think they're really saying, this is the subtext here, as opposed to, you know, change your ending. It's a comic needs more comedy, you know, like those things are unhelpful majority of the time.

Alex Ferrari 34:34
What was in all your 5000 Plus screenings that you've done over the course you know,

Kevin Goetz 34:40
20,000 plus 20 titles? No, I mean that because just to you, I mean, I'm literally out almost every night. Not anymore. I mean, I have a battery of folks that that that

Alex Ferrari 34:54
Do this for you now. Yeah. But with all the experience. Yes. What's the worst What's the worst screening experience you've ever went through that you can say publicly? Like the Movies screened poorly. The filmmaker didn't accept it.

Kevin Goetz 35:09
My worst experiences were on the with the audience didn't see which they were. They were logistical nightmares. Were an entire audience was cancelled by my people by accident, because we were over, confirmed. And everyone flew in from London and from it was in New York and from LA, the expense that went into just showing up. And a major, major big movie, a huge blockbuster. And there was like, there were like, 40 people, the only 40 people who didn't get the message that it was canceled. And the reason that they canceled is because we were so over confirmed that the we went back to cancel certain folks so that we wouldn't have a mad scene. You know, like a mob scene, the mad mad dash.

Alex Ferrari 36:03
So for them, one of the biggest blockbusters of its day or four people show up 40 people show up,

Kevin Goetz 36:07
40 people show up, and within 40 minutes, we got about 280 people from the mall to come. By I said, No matter any means. And this thing scored so well, on it was no science to it, though. But it was one of the worst nights of my career. And I recently had one where, you know, we have digital devices and the digital devices that we use to collect the data, we had a connectivity issue, and it was a nightmare. And fair enough, you know, so but we are now already we have ways to you know, we have paper and pencil standing by in case there's that issue. So we're able to get the data, but it is so unnerving. So those are the things that I really remember, as far as a movie is concerned, there are some that are just misses, they're just that you test it and there's complete and utter rejection doesn't happen often. It never happens with a studio. It just wouldn't happen anymore with the studio because the stakes are so high and so many people have touched it. It's never a unmitigated disaster. These are usually independent movies that just for whatever reason, were not executed well, and, and had marketing assets that just were like, non existent. You know, because there was nothing to hang your hat on. So you had not no marketability, and you had no playability. And so what do you say, you come out and you just say, you know, you and you know, they spent way too much on movie, you're like, sorry, those are those are really tough, because you feel for these people. And sure somebody is going to be losing a lot of money. And the director, if they didn't invest their own money will have reputational damage. And it's it's just a

Alex Ferrari 38:10
What was it was kind of like that movie back girl that Warner Brothers shelved recently. Like, I've never heard of that before. Yeah, I know. How odd is that movie that they can't just dump it on HBO backs? Like, I don't get that.

Kevin Goetz 38:24
We, you know? Well, I don't know the particulars of that. But if I were a guessing man, I didn't work on that particular movie, another company did. But my guess is, first of all, I heard that it wasn't that bad. Number one, go back and be like, your what?

Alex Ferrari 38:43
How bad they released show girls they've released.

Kevin Goetz 38:47
But you have to also what I would be asking myself is is it political brand? Their most important asset one of their five most important assets in the arsenal, the Batman. Does it hurt the brand? Does it hurt DC? That's an issue that I can't really speak about.

Alex Ferrari 39:07
But they released cat but they released Catwoman for God's sakes.

Kevin Goetz 39:10
I remember how many years ago was that? That was a while ago. Yeah, the Batman wasn't as good see, wasn't DC then. So now now you can compare the two. Look, I'm about fixing things. I would take a different approach. Misters Azov is has his own financial sort of agenda, which is I respect i How could you not I mean, it's really difficult decisions that he has to has to has to undertake, but the fact is, is is, that was part of the that was part of the cash. It was a casualty of that. Makes sense? So you know, as a researcher, I've fixed through audience reaction. So many movies And I would love to have taken a stab at it. My guess is my heard that they probably needed to reshoot a bunch. So are you going to spend exactly are you going to spend more money? I mean, like World War Z. I mean, they reshot, oh, ton, maybe a quarter of the movie. And it was a big hit. Huge. I do think that it's a it's a tough thing to look at. And until we are in the we are in the shoes of David Zaslav or of the executives at Warner's who made that decision, it's really hard to just say, why would why did they do it? I'm sure there was a compelling reason to do it, if not more than a compelling reason.

Alex Ferrari 40:43
And because it's unheard of, really it's the first film of that.

Kevin Goetz 40:47
It's kind of unheard of. It's kind of unheard of a shell of a was $100 million, at least some like that. I don't know. I don't know what it was. But yeah, something big. And you also don't want the reputational damage, which it did. They get a lot of flack for it. And I'm sure that was weighed in the equation. And it's just it's a lousy decision, no matter how it how it comes about.

Alex Ferrari 41:11
It's a lose lose.

Kevin Goetz 41:12
It's a loose, loose. It's kind of it kind of is there's kind of is, and yet it was done, you know.

Alex Ferrari 41:19
Now, this is a question I'm really wanting to hear your opinion on, because you've been working in the business for so long. And obviously, in the 30 plus years, you've been working in this, you've seen the business change. You know, you went through the VHS days, the DVD days. And now the streamer days Home Box Office days, you know, the mail days? Yeah, all those Yeah. You know, when you know, Arnold Schwarzenegger just shows up reading a telephone book and hits a $20 million opening I remember these days. But the theater experience seems to be not only taking a hit. But is it going the way of Blockbuster Video, like in the next 1015 years? Or they're just going to be less screens? Because the theatrical experience, you know, and don't get me wrong when a movie shows up, like Topcon or avatar. But those are the only two experiences that are the only two movies I can think of right away that everybody went out to go see. What do you believe is going to happen? And where do you think this is all going in the theatrical experience? Because I grew up in the theatrical experience. I love movies. You obviously grew up in that time period. It there's nothing like being obviously obvious. You just said 30 years, sir, you like 25? You just said 30 odd years.

Kevin Goetz 42:38
I set myself right up to that we

Alex Ferrari 42:39
We look fantastic, sir. No, but But seriously, like we both kind of grew up in that field. So there's nothing like the theatrical experience. But this new generation didn't grow up with it. So right. What do you think?

Kevin Goetz 42:52
Yeah, well, I think that it's, it's never coming back to the way it was. And I just think it's not an indictment on movies. It's not an indictment on the particular movie, necessarily. I'll explain that in a minute. It's more of an indictment, if you will, on consumer behavior and new generations. With the replacement of, of movies as a prime source of entertainment with television and gaming. With social media and short form, entertainment. Gen Z's are really, and half of millennials are really, I wouldn't say rejecting the theatrical experience. They just don't care about it in the same way that you and I did, because we had, there was a nostalgic quality to it, there was a romanticism, there's something about being in a theater that excites us, because we grew up with it. So we have different memories, and so forth. The younger generation just doesn't feel that. So as people age out and age up, there's going to be less attendance. In terms of a wide variety of movies in a theater, three things happened that have never occurred at the same time, right, which is this notion of choice, so much choice, the notion of price. The price is just too damn expensive, to not be selective about what you're going to see. And convenience. You know, it takes what, about 40 minutes? On average? I think it's 3840 minutes to decide what movie and get in a car to go to like that's the average as opposed to like 16 or 17 minutes to choose a movie through streaming and, and be at home. You can buy five or six streaming so Ever since for the cost of a family for going to one movie, with concessions in parking cetera, you can't compare the the value proposition. However people still like going to the movies, they also like going out of the house, occasionally, occasionally, movies will become more of a product of like a show or a concert. And what that means is an experience. So if you don't have a movie that has some kind of experiential component to it. Elevated, fun, elevated, fun, elevated, that means a horror movie that is, oh, it's just a really kick ass comedy that still comedies not really come back. No. And I'm not sure they, they, they will there will be a comedy that just does so well. You know, like There's Something About Mary Crazy Rich Asians remember how that's not?

Alex Ferrari 46:06
That's not good. But that was pre pandemic too. So that's the other thing

Kevin Goetz 46:10
I understand that but no one expected it to do the blockbuster business, there will be one because there's always one. There's one like, like, just when everyone's had romantic comedies are dead, you know, ticket to paradise comes in sort of works. And then just when they said dramas are dead, you know, man called Auto comes in and works. But it doesn't work that they were shot. They're not I mean, it does make a point, or can prove a point that there is an audience that will still go, but it's far less. So really the this as the population grows, actually, more people will go to movies, but we'll see such such you were you were movies, fewer titles. So what you just said is 100% Right now I have a theater and then a screening in my house. So I watch everything on a big screen. And it's with Dolby and the whole thing and I'm very blessed to have that. So I never need to go to a theater and I spent my life working on movies in theaters. But I left my house to see Avatar, you know, because, of course, of course. My house to see Top Gun. Yes, I did to leave you chose. I did not leave my house for anything else.

Alex Ferrari 47:30
You and me are the exact same. The only two movies I've seen in a theater other than maybe press screenings or something like that. No, I'm not talking about work. No, that's different. Because I just saw a man from auto and things like that but theatrically but for me to get out. Go pay tickets. It was top gun because that's like I have to go see top gun because it's an experience. And I go it's avatar because it's avatar and it's James Cameron possible in a theater. I will probably see Mission Impossible to Oppenheimer in a theater. You know, you're absolutely right. That's a prime another but again, these are

Kevin Goetz 48:03
Even though it's a drama, quote on but it's but a Nolan trailer and I was Nolan. It's Nolan it's Christopher Nolan. It's not viatical it's going to be an expirience

Alex Ferrari 48:13
But the fable ones. I'm not gonna go see them the theaters. I want to see it and it's I'm looking forward to wonderful. I'm looking forward to it.

Kevin Goetz 48:22
You know, it's so interesting. There's a great filmmaker. And I'm not being cheeky, I really don't remember when I say great filmmaker, a very popular filmmaker, a very well, a well known filmmaker and but I forget which one it is, but said this quote, which is my favorite movie of all time is jaws. And I have never seen it in a movie theater. Isn't that interesting?

Alex Ferrari 48:50
I've never seen jaws and

Kevin Goetz 48:53
This notion of you have to see things in a movie theater is just not the case. And and if it were the case, the Academy of which I'm a member would you know make it mandatory that people have to see movies in a theater, it's just unrealistic. And it's just not true. I don't get any less enjoyment from 90% of most movies, because I've seen them on a big screen. Forget my screening room but I'm talking about like a big screen of any of us have with flat screen. Well, just having a 72 wins. It's an again, you have a lot of people a lot of my friends have these sound packages that are really cool in their rooms that are surround sound, etc. And they really emulate the experience and many theaters have gone the wrong direction in a way and have tried to emulate the living room as a way to ingratiate the consumer and bring them in. So they have these great reclining seats and the screens have gotten smaller and Right. It's like, as the theaters have condensed their the experience to make it more elite or, you know, like food service. And homes have gotten bigger and will get bigger. You know, the Consumer Electronics Show shows walls of screen like walls of screen in your home, it will end up being a feature like marble floors and granite counters.

Alex Ferrari 50:24
So it's Total Recall, like Total Recall had that like they just turned up.

Kevin Goetz 50:27
But I'm saying I would say exactly. But I would say you'll, you'll say I like I'd like the full screen in the game rec room or the den and the sound package as well also in the master. So you're going to have like a wall screen and it'll be part of the feature of the buildings built ins. You know what I mean? So this is going to happen. So everything points to there's going to be a there has to be condensing reduction of screens. I mean, Regal just filed for bankruptcy. As you know. They're closing one of my favorite theaters in Los Angeles, which is Sherman Oaks

Alex Ferrari 51:07
They're closing Sherman. Yeah. Wow.

Kevin Goetz 51:11
Were you in LA?

Alex Ferrari 51:12
Yeah. But I wasn't really for 13 years.

Kevin Goetz 51:15
Yes. So this is that's my theater that I go to. Or Burbank. That's the Burbank

Alex Ferrari 51:21
I lived in Burbank. So that was my AMC was. And they always had the test screening guys out front always

Kevin Goetz 51:27
Oh, well, we do. Um, they're probably once a week, I think

Alex Ferrari 51:30
Every day but always, Oh, is there

Kevin Goetz 51:33
A second home. I like I like I own a second home in Burbank and the theater. There a lot. And it's just, it's a lot of people like it. It's it's a very good testing location, because it is ethnically racially diverse. It has a level of sophistication, but also sort of working class folks, you know, does that regular regular people regular back did that does that. And there's a there's also you get a mixture of you know, education, which is really nice. So as far as testing, it emulates a lot of pockets in the United States. So it's a good, it's a good testing ground. So it's like the block in Orange County or Long Beach. Those are really important in the LA area.

Alex Ferrari 52:20
Well, let me ask you, then, with all this conversation of theatrical, where does that leave you in the work that you do? Do you still do test screenings for things that are going to streaming? And how is that how does that work?

Kevin Goetz 52:33
Well, it speaks to our conversation that we had at the beginning of the podcast, which is people are going to it's important to get your the the opinions of folks, whether it is what the platform agnostic in other words, it's whether it is on a streamer debuting on stream or debuting in a theater, that word of mouth is going to dictate how, how strongly the movie will perform. And streamers want and report now on drops, as well, they want to make the best version of itself they possibly can. And when I say the best version, I mean, the one that appeals to the widest, widest number of folks. And that is a very important determination. So all of the streamers are my clients. And even even though may I say now my biggest clients and I will say this I also during the pandemic, we went into triage mode at screen engine ASI, which is my company, we went into triage mode. And we we came up with we invented a synchronous, that means in real time screening platform for two to 300 people, that you as a filmmaker can stay in your home and watch people watching your movie at once. So that's where it's gone. And well, a lot of it did go there. But many people still are holding on to this notion of looking at a movie in a theater. So half our business is on the small screen and half our business is still on the big screen. And we've only increased exponentially because as content increases, so does our business. Because as you're saying, and it's a really good point just because something is not theatrical is not an indictment on your movie. Yet you need the same results you need strong word of mouth. You want to have good critics ratings, you want to have scoring and scores so that your subscribers if it's a streamer, are satisfied like these are important things to know and understand. And unless you engage with the audience, how the hell are you going to know that?

Alex Ferrari 54:56
Well doesn't doesn't the streamers have an immense amount? have data that the studio's just do not have in the sense of the algorithm and what people are watching and when they're coming off. I mean, they know so many data points on a movie. That's one of the reasons why from what I understand Adam Sandler keeps getting those 100 million dollar deals at Netflix because their data states, people watch it people, you know, click on it, people continue to enjoy his kind of humorous kind of films, where most of us are like, but how is Adam keep getting all these get that he's a silly film. A lot of his movies are silly and comical when he's not doing his dramatic stuff. But you're like, wow, he's still going Why is Netflix doing

Kevin Goetz 55:35
You have a clearly they have more many more data points and metrics, then the studios are able to but you know, like, we have a product called Host track. So every week, screen engineer size in partnership with comScore. And it's the exit poll currency, everyone subscribes to the product. And we gauge reaction to studio movies and who actually showed up. So we can tell you, the actual audience demography, and how they rated it in those individual groups. So they're not without data should definitely less sophisticated, of course, then the streamers are able to, to to have, but you know, theatrical is a big bet business, right? You're spending big dollars. But there's no question that those marketing dollars at create a movie getting into the zeitgeist that a streaming movie simply doesn't do, and I believe increases the value of the IP. Even if it's not as successful in its theatrical run, the sort of the goodwill, if you will, or the nature of the of the of the asset takes on a more important, you know, life than if it doesn't have a campaign behind it. It feels has more gravitas, it feels like it's a bigger thing. So with that comes the positive of what I just said, but also comes with tremendous risk, because you have to make that much more money to make back the P PNa. And that the PNA is could be significant, you know, on on movies, and, you know, you have to sort of double down it's kind of like you're, you're talking about that girl. So if you know fat girl was something that was gonna go theatrical. They'd have to spend how much to get people 100 150 Yeah, something like that. It'd be insanely probably somewhere between my guess is somewhere between 75 and 100 worldwide to get that movie, you know, properly plays, etc. So you have to then say where does one cut their losses. And that is what more and more people will probably be doing. But cutting your losses usually means then taking a loss but going on a stream or not investing in the PNA. But if streamers don't want the movie, or if you think you might do damage to your overall brand, there may be compelling business reason to do it. And so

Alex Ferrari 58:22
It's it's fairly interesting. Now, can you talk about your new film audience.ology in a film book. Audience.ology?

Kevin Goetz 58:30
Well, it's made me made into a film

Alex Ferrari 58:32
Starring Tom Cruise and Brad Pitt. It's amazing.

Kevin Goetz 58:35
First of all, it's a year old already. But it's, it's been a best seller, Simon and Schuster. pretty thrilled about it in its category, man. It's not like New York Times, you know, we've sold 2 million copies. But it is gotten really great feedback and press and critical response. And I couldn't be more proud of it. I worked on it with my, with my co author, Darlene Heyman, for like 12 years. So it was interviews, interviews, interviews, and then finding the right voice and structure. And, and because it was as successful as it has been, and it's now in paperback. Simon and Schuster gave me a second book, which I'm writing right now with my co author, Bob Levin, and that is called how to score in Hollywood. And that book,

Alex Ferrari 59:26
Great title.

Kevin Goetz 59:28
Why don't come up with a good title, you know, you know, that's, that's not good. That's not good. Consider it heading, having been tested, et cetera, et cetera, up but what I was gonna say was that book is about getting to the green light. And what does it take to get to the green light? What's the alchemy? And what goes through people who are in that position to give it the Yes. What do they go through? What are they feeling? How much audience response to they use? How much should they use it? And so we take on that debate a little bit as well. So I think it's going to be a fun fun read. But I have no idea when I'm going to finish it because we're about halfway through, we love where it's going. So does so does the publisher, but I'm running a business, I am doing my podcast. And I think, by the way, I think a lot of people who do actually listen to yours would like my podcast, if I can do a shameless plug, sure, of course, don't kill the messenger, it's called, which don't kill the messenger came about because that was originally gonna be the title of audience ology. And it's interesting, that was my title for a long time. So it's kind of married to it. And it basically the publisher at Simon Schuster thought it was maybe a little too self serving and, and let's put it on the audience, which is what it's all about. And in, I don't know, maybe 15 years ago, Patrick Goldstein did a feature on the calendar cover the calendar section of the LA Times. And he he dubbed me the Doctor of audience ology. And when I brought that up in the book, they said, you know, we love this idea. And that's how audience ology came to be. And it really is kind of taken on a life of its own in terms of the possibilities and, and so forth, maybe doing a TV show and around it and all that, in any event, don't kill the messenger is what it means it's I'm coming in to deliver the news of the audience. You know, don't beat me up. It's the easiest thing to do is to is to is to pick on the guy who's who's has to give you the truth and or tell you the truth. And so it's been a sticky title up I kind of base the podcast on the notion of people have an interest in like yours, your podcast, people have an interest in movies. There some war stories of screening experiences, but getting into individuals who have made an impact continue to make an impact, and how that affects kind of, as you said, the post production and, and in particular, the screening process.

Alex Ferrari 1:02:13
Now, my last question to you is, what is the craziest, most entertaining, insane screening event that you can talk about publicly?

Kevin Goetz 1:02:22
I think the one that pops in my head, well, two of us, two of them pop into my head Borat

Alex Ferrari 1:02:27
Oh my god, what was the Borat like?

Kevin Goetz 1:02:30
For at the original Borat screening, which was in Marina Del Rey. Remember, no one really. Some people knew the algae character. Yeah. But they didn't know Sacha Baron Cohen. Really? He? He did this movie. It was never saw anything like it. And people were pissing in their pants. I don't know how else to say it. I mean, I got, you know, the wave, like the wave. They do it ballgames they were doing that one guy got up from he was sitting like in the fifth wrote to the screen, he got up and ran up and down the aisle with his arms. And people were just laughing at that, because he couldn't contain himself. When the teabagging scene happened. Oh, no, no, that's just it was it was it people were just out of their minds. And so it scored hugely. And it was a great, it was one of those magic moments of your experience something in a culture, you know what I mean? And the other thing another one was like, was something about Mary? Oh, yeah. Another one like that. Yeah. When Ben when Ben Stiller comes out with the, with the hair gel. Oh.

Alex Ferrari 1:03:39
Cameron Diaz. Cameron Diaz has,

Kevin Goetz 1:03:42
Because of his sorry,

Alex Ferrari 1:03:43
No, she she comes out with this thing. His his manhood.

Kevin Goetz 1:03:50
I was gonna say, but and with the zipper. Oh, there's when the dog flies out the window. Lin che and see your eye? Alex laughing Yeah. Because imagine being in that first screening and not knowing that that was oh, what it was it was just crazy and peep. It was one of those and I I've had many of those. The first screening of Forrest Gump the first screening of Titanic.

Alex Ferrari 1:04:21
Oh my god, what was the Titanic screening?

Kevin Goetz 1:04:23
It was people went nuts because it was one of those it was I compare it in the book to the gauntlet that when screening that is alleged to have happened, it did happen. I spoke to Samuel Goldman before he passed away about it because he had talked directly to Darryl Darryl and not their authentic David O. Selznick. And essentially, it was we got the executives to Minneapolis. No one knew what we were going to see Fox. Tom sherek arranged it so people just showed up at the airport for the private jet and we were flown to to Minneapolis and Jim Cameron, was there already trying to set up lights and for the question, you know, and arranging things and and I said, this is not great expectations, which is what we were told we were going to see. That was a fake title. So people thought they were going to secret expectations. And when I, when I mentioned that, actually, I don't think I mentioned the title. What happened was, I said, I'm so glad to hear and they're like, what is it? What is it and then all of a sudden, the water thing comes up. And that water image, and people thought it was a trailer at first. And then it said Titanic and people were like, oh, and because

Alex Ferrari 1:05:42
Because because at the time for everyone listening, everyone was bashing Titanic because it's never going to work the world's biggest flop. It's how are you going to even how can you make a movie about Titanic? We all know the ending and all of this stuff. Oh, I remember all of that, because they were just killing Jim over the most expensive movie ever made. And all those years.

Kevin Goetz 1:06:03
So that was that? Watch. I was crazy. That was crazy. And I also remember, oh, there was a great story of us recruiting. I remember it was I think it was the first Toy Story. And but we recruited it under something. It wasn't Benji, but it was something like last week, something like last year, and we recruited the movie with this. And then we get up to announce the name. It wasn't me. But another colleague got up to announce the name of the movie. And people were like, boo, because they never heard a Toy Story. And by the end of it, a new franchise was born. And people were like Benji, who lastly, what?

Alex Ferrari 1:06:50
Because imagine, imagine seeing Toy Story for the first time when nothing had ever been released like that before. I can't even imagine.

Kevin Goetz 1:07:00
And so you've got all these great, great stores, people audiences, discovering these great movies,magic.

Alex Ferrari 1:07:09
And I think you were saying that there's going to be a comedy that's going to break through again, something like bore at if anyone has the balls to make a film, because I remember watching Blazing Saddles. It when I when I was working at the video store when I was a young man,

Kevin Goetz 1:07:23
I worked at video store. That's that's where I

Alex Ferrari 1:07:28
Five years, five years, my mom and pop in Florida.

Kevin Goetz 1:07:31
I was in New York City and I was the weekend manager.

Alex Ferrari 1:07:37
I wasn't I was I was a manager I was a manager.

Kevin Goetz 1:07:40
So talk about finding your end, I realized the owner was just blockbuster was soon to open a year later. But it was before Blockbuster and I put a business plan together and I said I want to buy your business and guess what? He fired me. What felt threatened I was 21 years old. He felt threatened and and I was dumbfounded it was the greatest thing ever. And then a year later he was out of business because blockbuster went on 79th Street and it was like done dude all those mom and pops as you know went out of business

Alex Ferrari 1:08:11
Done they were done but I was I remember watching Blazing Saddles because I was those times I was watched so

Kevin Goetz 1:08:17
We would walk put movies on while we were we had a real shrink wrap our movies and

Alex Ferrari 1:08:22
Obviously obviously I did the same thing you knew right? Yeah, when you're gonna resell the used ones you'd be shrink wrap them and put them out of course of course. Yeah, I used to play Nintendo in the back and watch movies up front. So I'm watching Blazing Saddles

Kevin Goetz 1:08:35
I went into the X rated section here in there

Alex Ferrari 1:08:37
I didn't our city did not allow pornography of Florida so it was that area of there was like a couple couple of areas over wide area or large l Fort Lauderdale for whatever reason

Kevin Goetz 1:08:50
That's more aggressive than a lot of

Alex Ferrari 1:08:52
It did not allow it but like, if you went to another city you couldn't but for whatever so I never had that joy. But I'm watching Blazing Saddles.

Kevin Goetz 1:09:02
We're seeing Debbie does Dallas. I'm just going to tell you Well, I mean, you don't know what you miss.

Alex Ferrari 1:09:06
Listen, people find a way but

Kevin Goetz 1:09:11
Before there was the internet doing which we tested, No, I'm joking.

Alex Ferrari 1:09:14
No, we tested and but watching Blazing Saddles I said, this movie will never be there's nothing that will ever come out. As like ballsy as this film, like it was just a couple of first of all that movie can never come out today. Like as as it just in the culture and the climate that we have today would never be able to come out today. But when Borat showed up, I was just like, how did this sneak through the guard gate? Like how in God's green earth? Did they do it? And then when they released it during I think it was pandemic 2021 He reads a sequel I'm like, or 2020 Whenever he released that

Kevin Goetz 1:09:51
We worked on that really. Like thanks. Sasha wrote a really, really nice quote for the back of my book. And we worked. I did all the Borah, second one, two and beyond so much fun. And I just interviewed on my podcast, Monica Levinson, who produced it. And she talks about, if you want to hear it that should have been her being arrested, and how that all worked and how they get releases and stuff. That was pretty cool.

Alex Ferrari 1:10:19
How they were able to do stuff like but you know, and not to go off too far off the train here for a second. But what Sasha does he his life is threatened. Like the stuff that he would do. It was like life threatening situations. He put himself in for our comedy like Jerry's.

Kevin Goetz 1:10:36
No, that that concert we talked about the concert, you know, that concert? Yeah, in the second in the second one. And you saw that they were trying to tip over the ambulance that he was being taken. He was genuinely fear fearful. I mean, you could see it,

Alex Ferrari 1:10:50
Because he just, he might have jumped he just might have gone too far. Like siblings just might have just just a little bit might have gone too far. Because that's not for me, either. But, but for his safety. He might have gone well, yeah, yeah, that's what I mean.

Kevin Goetz 1:11:06
But the whole thing is based on this authenticity, and so it's just amazing to me, also what people will do, and sign away.

Alex Ferrari 1:11:16
I know Oh, yeah. After after bar, I came out there was like lawsuits trying to like I did well, like why we because they signed the release. And because they didn't know, you know, like, some of the stores he went into and some of the things he did. And people sign the releases. And they're like, no, no, it's like that whole dinner, that whole dinner scene where he comes back with a sack

Kevin Goetz 1:11:33
Don't get me don't get i i literally I when I watched the second one, I fell off my chair during the movie. Oh, God, if you get what scene it was, I literally fell off my chair. I was in the desert in Palm Springs. Doing it remotely on this platform, the virtual works platform. Yeah. And suddenly, I'm like, laughing so hard. And I was on a small chair and I I pulled myself back fell off. And they're like, where do you go? He's that Yeah. Oh my god.

Alex Ferrari 1:12:11
Yeah, but where can people find out more about you and the work that you're doing, sir?

Kevin Goetz 1:12:15
Well, my social media is Kevingoetz that's goetz. Yeah, Kevingoetz360 and I'm on all the social media platforms. And the book is called Audience.ology. It's on Amazon. It's there's a, you can get it the the I read it as well. And then also, the podcast is called don't kill the messenger. And that's also just Google that it's on all the different platforms.

Alex Ferrari 1:12:41
Kevin, I appreciate your contribution to film history. Over the last 30 years. My friend seriously!

Kevin Goetz 1:12:47
Your such a pleasure and you're such a wealth of knowledge and to talk to someone who is in the know and really gets it. You have great enthusiasm, great enthusiasm.

Alex Ferrari 1:12:57
I appreciate you very much my friend. Thank you again.

Kevin Goetz 1:12:59
Thank you so much!

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IFH 656: Confessions of a Million Dollar Screenwriter with Diane Drake

Today on the show, we have million-dollar screenwriter Diane Drake. Her produced original scripts include ONLY YOU, starring Robert Downey, Jr. and Marisa Tomei, and WHAT WOMEN WANT, starring Mel Gibson.  Her original script for ONLY YOU sold for $1 million, and WHAT WOMEN WANT is the second highest-grossing romantic comedy of all time (Box Office Mojo). In addition, both films have recently been remade in China, featuring major Chinese stars. And WHAT WOMEN WANT has recently been remade by Paramount Pictures as WHAT MEN WANT, with Taraji Henson starring in the Mel Gibson role.

Diane, who is a member of the Writers Guild of America, recently authored her first book, Get Your Story Straight, a step-by-step guide to writing your screenplay. She has taught screenwriting through UCLA Extension Writers’ Program and now offers story consulting and her own guided online course via her website.

Diane has also been a speaker/instructor for The Austin Film Festival, the Atlanta Film Festival, the Rocaberti Writers Retreat in Dordogne, France, the American Film Market, Scriptwriters Network, Phoenix Screenwriters Association, Stowe Story Labs, Romance Writers of America, Oklahoma Writers Federation, University Club, Storyboard Development Group and the Writers Store, among others; and a judge for the Humanitas Prize, the Austin Film Festival and the UCLA Writers Program.

In this episode, we get into the nitty-gritty of being a screenwriter in Hollywood. Diane is very open about her experiences, the good and the terrible. If you want to be a working screenwriter in Hollywood, then get ready to take notes.

Enjoy my eye-opening conversation with Diane Drake.

Alex Ferrari 3:05
I'd like to welcome to the show Diane Drake. Thank you so much for being on the show.

Diane Drake 4:38
Thank you so much for asking me it's my pleasure.

Alex Ferrari 4:40
It's been an absolute pleasure to have you before we even get started. I have to say how much I love your your first screenplay. The only you it is was forever. For all those listening who don't know that movie only you is starting a very young and Babyface Robert Downey Jr. and Marissa Mayer And Bonnie Yes, as well. Oh, and Billy Zane, if I remember correctly, is in that movie as well. And Billy's A. And the reason I bring it up first is because it was it was during my video store days when I first saw that movie. And of course, I had a huge crush on Mercer to me because everybody of my generation has that crush without question. So when that movie came out, I was just like, Oh my God, but it was honestly the first experience the first time I actually fell in love with Italy because it was shot so beautifully. The director, Norman Jewison, right.

Diane Drake 5:34
Yes, the director was Norman Jewison. And the cinematographer was fun night. This too, was legendary. I mean, he did Ingmar Bergman's movies, and he done Woody Allen's movies. And I think the only reason he did this movie was because it was Italy with a lot of people who want to work on that movie, because it was Italy.

Alex Ferrari 5:53
Yeah, it's a rough, it's a rough shoot, that's a rough shoot,

Diane Drake 5:55
you know, I tell you, I was no pool, but I'll tell you something about that. So So I, when I came up with the idea, I was very much in love with Italy. I'd been there once, briefly. And I really loved it. And I wanted to go back. So it was sort of a vicarious, you know, fantasy of mine. But the other thing was that I had realized that I felt at the time and I could be wrong about this, but I don't think so that you really hadn't seen Italy on the big screen in a while. And the only place you had seen it was in like any movies like Cinema Paradiso, or there was a lovely, lovely movie. I don't know if you're familiar with it, but I love it called Enchanted April.

Alex Ferrari 6:38
I remember that movie.

Diane Drake 6:38
Yeah. Oh, it's such a beautiful movie. So, um, so and I knew by virtue of the nature of the story, that it had to go somewhere, right, and I didn't, you know, she had to take off. And I didn't want to go from LA to New York or whatever, right? I really want to go to Italy. So I'm like, I'm gonna send her to Italy. And in fact, I don't know if you remember, but they travel all through Italy. And kind of late in the movie, they go to post Toronto. And I had never been to post Toronto. So I sent them to post Toronto because I wanted to go to post. But one of the little wrinkle of this is that when I was writing that script, and I was down and out, I was unemployed I had, I had had one little tiny say, like, gotten to the Writers Guild, we can talk more about that if you want. But, um, but I was struggling. And a really close friend of mine, who I whose work I really respected a lot. And he was a script ahead of me. And we both worked in development prior to this, and we were both out of work. And I just really, I trusted his judgment. And so I was kind of having problems with the script as one does. And he very sort of cockily said to me, you know, he's like, Well, I'll send it to me, I'll read it, we'll have brunch, I'll tell you I give him a note, you know, I'll help you fix it. So we did that. And his notes were really good. I knew that I was so funny, too, because I literally just pulled them out. I hadn't looked at them in a million years. But I knew it meant I was gonna have to tear the script apart. And that would be difficult, but I knew it would make it better. So I was okay with that. But But the other thing he said to me was, but don't set it in Italy. And I was like, Why? Why not set it in Italy? And he's like, because if he said in Italy, it just becomes a movie about Italy. So there's a little lesson for you, you know, take what is useful for you. And we asked, because I just felt like no, you're wrong about that. To me. That was one of the great joys of it started as writing it. And I think it has been for people watching it. And I will tell you that movies done really, really well and DVD and whatever. I don't know if they stream it now, but I think a large part of the reason obviously, Robert, of course, you know, come on. But

Alex Ferrari 8:49
But but also Robert was Robert circa 1994. Isn't that Robert circa 2008 2018?

Diane Drake 8:56
No. He was a big star.

Alex Ferrari 8:59
Oh, he was a he was a star. What was that before after Chaplin? I think that was

Diane Drake 9:03
before it was actually let me think about it for a minute. I think it was for

Alex Ferrari 9:10
I think it was before Chaplin and before he had his his problems.

Diane Drake 9:14
Yeah, well, between us he had some problems then. But here's the thing. Here's the thing. In spite of that, he was extraordinarily professional, extraordinarily kind. I can tell you this, the sweetest story about him if you want me to later, that to this day makes me kind of cry. I mean, he was lovely. He was lovely. He may have had his own demons at the time, but he was amazing. And I think that's part of the reason there was so much goodwill for him, you know, in all right, you know, because he's just such a gracious, kind, gifted person. Yeah,

Alex Ferrari 9:48
No, no question. I had the pleasure of meeting him once at Sundance and he was just such a just a darling, he was no reason to be nice to me. I was just as a little, you know, guy just walking up like hey, You know, can I get a picture? I gotta talk. And he was such a sweet man. But I do love that movie in the magic between him and Marissa, were just wonderful in that film. But before we go off on a tangent, because we could talk about only you for the rest of us. First of all, how did you get into the business?

Diane Drake 10:15
Okay, so it depends how far back you want to go. But basically, I'll try to make it brief ish. I am. When I got into college, I had a degree in communications, visual arts, and it's kind of worthless, you know, in the marketplace, it wasn't worth it to me. You know, I had no connections or anything. And so I thought, well, I guess I'll be practical, because my BA is not real practical. And I'll get an MBA, because that's what everyone was doing. And I guess that seemed like a good idea. And I hated it with passion. And I remember sitting in my accounting class and thinking, if I survive this, and, and this is going to qualify me to do this for the rest of my life. And I don't want to do this. So I quit. And which was really hard, because I'd been a pretty good student up to that point. And, you know, it's like taking out loans and everything, but it's just wasn't for me. So I that was not in California, that was in Colorado. So I moved back to California, and decided I would go to law school, because that's impractical. But I thought, but I'll do it in California. And I'll do entertainment law. And that'll be kind of sort of cool. And it'll be practical, too. And so I got a job in the legal department at what was then Columbia Pictures and applied. And I looked around, and I saw how miserable a lot of people in the world of art and luck. And before I got into USC, and I got on the waiting list for UCLA. But I didn't want to spend the money to go to USC and I ultimately did not get into UCLA. And I thought, okay, I mean, I don't know that I want to do this anyway. And so that, that it was at that point that I first learned, because I was working on the lot, that there was such a job as being a reader. I didn't know that that job even existed when I started. So I thought well, I could do that, you know, and, and that's how I started. And I started as a reader and worked freelance as a reader and worked my way up. You know, I did acquisitions for an independent company for a while. And then my last job, before I started writing was I was a VP of creative affairs for Director Sydney Pollack. Um, you know, at the time, you know, it was a really good spec sale era. Yes, it was. And I can go into more about how I was leaving there, but basically, you know, I just kind of looked around, and I thought, well, you know, that looks like a pretty good life, you know, like, this writer was off on a cruise around South America, I mean, seemed very glamorous, you know, because they were feature writers, and they were at the top of their game. And so, you know, it was like, well, and here I was sitting in judgment on these people's work. But having said that, to be a critic, it's a write about writing is a lot easier than writing, let me just say, you know, so, it is, it is a different skill in a way. And I think the thing that I lacked, and I wound up having a little talk with myself about it was confidence. And I think by that point, I had read an awful lot of scripts, and I felt like I had a relatively good understanding of the process, at least intellectually. And I would read stuff that I thought, you know, not necessarily stuff that our company was working on, but you know, just around town that it's old or you know, was getting heat or whatever and I would think it wasn't that great you know, and like and these guys and in most cases, they were guys did not know as much as I did. But then I had to realize I'm like, Yeah, but they're doing it and you're not no, no.

Alex Ferrari 13:41
Yeah, fair enough. Well, can you talk a little bit about that time in the late 80s and early 90s which was the script the spec script boom, which I mean in today's world is just unheard of. I mean yet there still are million dollar scripts and they are still spec scripts they get bought but people don't understand even I was even because I was I was just coming into the business going to film school but you would read about obviously Shane Black kind of crack but and Joe Lester house those guys just busted the door open for like 234 5 million baht

Diane Drake 14:12
Kind of out of control to be honest, but I mean it's sad to me that there was a time that to be original commanded a premium. Right? That's pretty much the last thing they want. You know, that particularly the studio's I mean, it's, it's just not what it's about at this point is about intellectual property. It's about anything that's already been successful as something else. And they're not in the business of making the sort of movies I used to write, you know, and I used to go see, to be honest, that my favorite kind of movies, you know, the movies like Jim Brooks made, you know, those kind of that's not what they do anymore. They don't want to spend 50 million to make 150 million, you know, they want to spend 300 million and make a billion. And it's it's unfortunate, you know, and I mean, there's work to be out there, but it's pretty much to work on that to work on intellectual property. You know, you write an original so you can get a job writing something that's already been something else, I think. I will say, you know, so I'm sure you know, and probably your listeners know, there's kind of two businesses now there's a studio model, which again, is 300 million to make a billion franchise merchandising, you know, tentpole mostly superheroes, right. Right. handful of people, like Judd Apatow, who are sort of a brand unto themselves that can kind of get away with that little middle ground movie,

Alex Ferrari 15:33
Tyler Perry and those kind of guys. Yeah, there's there's a handful, but there's a

Diane Drake 15:37
franchise, you know what I mean, like kind of its franchise, I mean, appetite, you could almost say it's French. It's not quite, you know, but, um, but there are brands, let's put it that way.

Alex Ferrari 15:47
Blum house and things like,

Diane Drake 15:48
I mean, when I when I wrote on the you, I mean, I had had I sold, I hadn't sold anything, I had written one script. And I got me an agent, very small agent. And he got me one meeting, and I got the job, which is miraculous to me in hindsight to you know, to destroy a little treatment. So it's 25 grand, it got me in the right scale at the time got me insurance bought me the year to write only you. But But so I was nobody is my point. And yet, my agent, and my agent was coming off a hot sale, he had just sold the script for like half a million dollars. So he was kind of an even though it's a smaller agency. He was kind of a name at that point. But still, Julia Roberts agent wanted only you for her. And Demi Moore wanted it. I mean, you could not get two stars. Equivalent caliber. Now, if you were nobody, you know, and get your script read in a day or two. That's how it used to be. That's how much that's how big a market there was. And how much demand there was for original material. saying, Yeah, I'm such changed. I'm so sorry to say but but and this doesn't necessarily affect me, at least not yet. But TV streaming on

Alex Ferrari 16:59
Netflix. I mean, Netflix is now the 800 pound gorilla, and they're doing things that, you know, I mean, it's amazing. They came in and just completely changed the game.

Diane Drake 17:09
They changed the game. And so you know, now there's Amazon. I just I Yeah, exactly. I just taught an advanced class for UCLA, and a manager came in to speak, it was lovely, and she was talking about Disney plus, and you know, that there's gonna be that and that's a lot of intellectual property, too. But apparently, they're looking to make some originals as well, which kind of shocked me. And in that 40 $50 million range, which kind of almost no one's doing, although somebody was telling me what Netflix is doing that day. Netflix is doing everything. But um,

Alex Ferrari 17:39
I was looking at I still always remember that film that just came out this last Christmas, which was the Kurt Russell Santa Claus movie. That's right. That was direct. Yeah, Santa Claus, whatever, I forgot the name of it. But it was it chronicles of Santa Claus, or whatever it was. But regardless, we'll see it every year for the rest of our lives now. But it was directed by Chris Columbus. And that was easily $150 million. Film.

Diane Drake 18:03
Oh, to make it? Yeah, I

Alex Ferrari 18:05
You do a lot of visual effects in that. I mean, it's over 100. It's over 100. And you still got Kurt Russell, who's

Diane Drake 18:13
I think it was we should look it up? I know, it was.

Alex Ferrari 18:17
But regardless, it could have been released theatrically without question, it would have probably made 250 million it would have been in

Diane Drake 18:22
the olden days. I'll tell you something about a Christmas movie, though. I'll tell you something. I wrote a Christmas movie with a partner a few years ago. And because I thought, you know, let me just do intellectual property. Right, like Santa it. You know, it's public domain. It's intellectual property. Everybody knows the story. So a partner and I wrote like a Santa Claus origin story, you know, and basically like, how he met Mrs. Claus how the reindeer learn to fly. Yeah, like, it's kind of right, fun. And I felt like we haven't seen this. And I'm even seeing a new Santa Claus. You know, even friends who were in the business like, Oh, that's really fun, you know. And it was basically the idea that he started off as a con man and a cat burglar. And that's why he was so good at breaking into places genius. And so you got this great character arc. And you know, you have fun with like, how all these things came to be. So I thought that seemed pretty marketable. And I sent it to an agent who said, who I could tell between us had not even read it. And I can tell it because it starts with Santa as a little kid, but it's only for like the first five or so pages. And then you cut to him as an adult, not as an old man, but as an adult. And he's like, Well, you can't do Santa as a kid. And so I had to kind of be like, not rude and saying, Well, he's really not, you know, it's just the first few pages and, you know, and then he said, and this was the critical thing. This was a few years ago now. But he said, Well, you can't you can't do a Santa Claus movie anyway, because they don't celebrate Christmas in China. Wow. Wow. Really? Yeah. There you have it. That's the extent to which the money and the marketplace is dictating what gets made. Because when I was first in the business, global market us You know, two thirds foreign was 1/3. And now that's reversed. And it's two thirds us is 1/3. And of that two thirds, a lot of that's China. And a lot of that is action. Um, so and I thought to myself, I thought, well, I guess that's why we haven't seen another Christmas movie on the big screen then it since elf. I couldn't see him since he no longer that was that was

Alex Ferrari 20:26
Early 2000s, wasn't it?

Diane Drake 20:28
I guess John Fabro wanted to make Elf 2 they would be happy to let him but aside from that, I don't think we'll see it. And so it was so interesting to see that Christmas Chronicles thing. My partner and I even talked about it about dusting ours off. But honestly, it needs more work. Like,

Alex Ferrari 20:47
If we go down Christmas movies, then, you know, the Disney Channel Hallmark has those things so, so on lock on those low budget.

Diane Drake 20:54
But But getting back to what we how this, what kind of kicked us off was you know, we had flying reindeer and stuff. So that was the other thing was like It couldn't be made cheaply, we thought because you were going to have to have those visual effects you were going to have to have, you know, it was not a cheap movie to make. So yeah, that was kind of interesting. But it was funny too, because both my movies only that have been released only what we want had been remade in China with Chinese stars. So I kind of felt like but they liked me in China, I think it would have shot.

Alex Ferrari 21:28
It's fascinating, fascinating. The, the way the marketplace has changed so much. And then such a kind of ignorant comment by that agent is like, Oh, they don't celebrate Christmas in China. If you could just that's such a Hollywood la thing to say

Diane Drake 21:44
Marketing driven right now, but here's the thing, here's the reality. He's got his finger more in the marketplace than I do. He knows what buyers are looking for. One assumes Now obviously, again, nobody knows anything and all that. I mean, I yeah, I did feel it was dismissive. And I did feel that like, you know, it was like, really? And yet, when I stopped to think about it, I thought well, and maybe that's why we haven't had enough because it used to be like every few years, you get a new Christmas movie. I mean, all those Tim Allen movies at home, you know, and we haven't seen it. We haven't seen a big family action comedy Christmas. Maybe that's why Christmas Chronicles was huge deal. I think, you know, because and people, you know, Kurt Russell, people who used to go to those movies when they were younger, and now they've got kids or grandkids or whatever, you know, and they remember him and it was kind of genius casting that way

Alex Ferrari 22:35
They credit Chris Columbus is no slouch as a director.

Diane Drake 22:39
We see MCs right? But it's so interesting that of course, it was not released theatrically. Like they didn't sell that theatrically.

Alex Ferrari 22:44
No, they could have easily if that would have been released, it would have easily made a couple 100 million to 300 million

Diane Drake 22:49
access the I think Well, you're right, maybe right. But I think the prevailing wisdom was, you know, and that's why it was Netflix. And I don't think it costs as much as you think

Alex Ferrari 23:00
I think you might be right. And I think it's at least 80 Because just to get Kurt Russell and Chris Chris out of bed, it's gonna cost a couple bucks. I don't, I don't know we will have to, after this

Diane Drake 23:12
interview, after this interview be interesting to see we should look that up.

Alex Ferrari 23:15
After this interview, I will look on that. Now, you also said you work for Sydney Pollack, who is obviously a legendary director. And I'm a huge fan of not only him as an actor, as a director, but also him as an actor, is you know him and Eyes Wide Shut. I love his stories with Stanley and all that kind of stuff. What was it like working for a legend like that? What did you learn from him?

Diane Drake 23:37
Um, gosh, well, first of all, sadly, he's no longer with us. But, um, he was difficult and extremely demanding. But because he was extremely demanding of himself, you know, and, and driven, you know, and, and kind of brilliant. I mean, he really was one of the smartest people I've ever met. He could be very charming. He started as an actor. And he could be not very nice, you know, he could be really, really tough. But I learned so much work in there. And I don't, I really don't think I would ever become a writer had I not worked there. You know, it was a combination of what I learned. And also the fact that I felt like, I'd reached the end of the road there and I couldn't I'll get into that if you'd like. It wasn't him but someone else I was working with, they're just kind of made my life a living hell, and I had to get out and so I, you know, that sort of a gun was put to my head and I was like, Well, you know, if you know so much, why don't you see what you can do. But, um, but it was great. I mean, to watch him work with writers and he was so articulate and he was so insightful and you know, yeah, they don't really make them like that.

Alex Ferrari 24:54
If they broke the mold with Sydney without question, and and just to go back to only you for a second Sorry,

Diane Drake 25:00
I'm sorry. So the guy said he was doing like in Tootsie, and husbands and wives, you know, and you know, he didn't want to be in touch. He didn't want to play that part. Right? That was Dustin Hoffman, who insisted.

Alex Ferrari 25:14
He was great at it. And just, and just to go back to only you for one second, that script was the first script you sold, and it was a million dollar buy if I'm not mistaken.

Diane Drake 25:23
It was. It was crazy. I mean, God, it, it was really nice. It was a million dollars up front. It wasn't even like if we make the movie. You know, it was it was a million dollars. Um, and like I said, I think largely because at that moment, at that little tiny window in time, we had Julia Roberts potentially interested in to me more interested. And then Norman came on shortly thereafter, I think he came on after the deal was closed. But um, yeah, I mean, you know, it was just again, it was a different time, there was a lot of competition for it, you know, the stars aligned in my favor. And, yeah, it was kind of surreal. And I remember I was so like, just praying that I could sell it at all that I could get, like, Writers Guild minimum or something, you know, so that I can continue to be a writer. I don't know. Because I didn't know what else was gonna do. At that point. I didn't think I could go back to work in development. I just had kind of burnout on that. And I just thought, I mean, I'm so yeah, and it happened so fast, you know, because this, there's a saying in Hollywood, good news travels fast. And I think it's still largely true, maybe not quite as true as it was then. But back in those days, it was like, you know, you get all this heat and, you know, things would happen or not. And so it was really like less than a week from the time it went out to closing that deal.

Alex Ferrari 26:53
Now, what is it? What is it like cuz I want, you know, writers listening, you know, you get a million dollar deal, which obviously, is a lottery ticket. I mean, it does not happen often. What happens to you on your career afterwards? Like, I know, it gives you a career, obviously. But what are the steps? Like, what are the meetings you're taking? What are the assignments you're picking up? So people understand? Like, if it just so we can live vicariously through you? What it's like, after a sale like that?

Diane Drake 27:24
We'll learn from my mistakes. Oh, okay. I did some things, right. And I did some things that probably I might have done better, or definitely, um, so I obviously kind of came out of nowhere and, and had a lot of meetings, and had a lot of things thrown at me. But, you know, I really was a new writer. I mean, it was my second script. And I'd written the first one while I still working for Sydney, like it three, in three months at night. It was a talking animal movie. only took me about a year. So, uh, you know, I at that point, for better or worse, I felt like, well, I kind of want to work on stuff that I want to work on. You know what I mean? Like, that sort of means something to me. So I probably in hindsight, had I been totally mercenary should have just stacked up assignments to the just like taking whatever came my way. And, you know, done the best I could and taken the money and run. But hopeless romantic ideal is that I am, I just didn't really feel like I could do that. I didn't know where I would pull it from, you know, I didn't even know how I could do like, a not about a bad job on something if I didn't relate to it in some way. So there was actually only one project in that time. I took meetings for about a year. You know, I was I actually went to Italy, while the movie I worked on only for a while. And it was in Italy for a little while shooting. And then I came back and you know, it was doing the meeting thing. And there was only one project that I really wanted. And actually, Meg Ryan was attached to it. And she had a deal at Fox and I didn't really have what they call a quote because I hadn't worked on assignment. So I just had, like, you know, I have a million dollar sale. So my agent asked for a lot of money, which was fine. But they didn't want to pay it. And it was a movie, pretty much starring all women. Interestingly, in hindsight, and all the people involved were women like it was it was it was actually Rosanna Arquette it was a story of hers. And Meg was gonna play Rosanna Rosanna was gonna play her own best friend. And it was complicated. But anyway, um, so we came down in price three times, like we came in at a certain level and fox came back really low, and then we came down and buckskin back really low, and then we came down and bucks came back really late. So three times they never came up a dime. And to me what that meant was, they're never going to make this movie. They don't want this movie. And maybe I'm wrong about that. Maybe I misread it, but that was my interpretation that they were placating Meg. They weren't gonna tell her no, she had to deal with the studio. But they they had no interest in making this. And because I had been so fortunate as to not only sell a script for a million dollars, but actually have it go into production. I kind of thought, Why do I want to sign on for something that I know they're not excited about? To begin with? Right? And that was when I walked away and thought, well, you know, you did Okay, last time, right? In your own idea. So why don't you come up with something else? Oh, the ego? Yeah, wow. But here's what happened. So I gave an if I could only do this now, if only but at the time, I was younger, then I said, Alright, you got a week to come up with something. And that was when I came up with what women want.

Alex Ferrari 30:42
Wow. And, and that is a great segue into what women want, which is obviously was a huge hit with starring Mel Gibson, pre Mel Gibson. And you know, Mel Gibson, pre Mel Gibson, and, and the lovely, incomparable Helen Hunt, who's amazing in the film, and I remember watching that film 1000 times I love that movie. And but there was a bit of drama with that movie wasn't there for you.

Diane Drake 31:11
There's a lot of drama with that movie that I am still technically not at liberty to discuss. But let me just say it was very bittersweet. It is very agonizing. Honestly,

Alex Ferrari 31:23
it was you have a story credit, you have a story credit on

Diane Drake 31:25
that. I have a story credit. And I wrote the original script for that movie, and there's no way that should have happened. There is no way by Writers Guild rules. Uh huh. That that should have happened. And that's all I'm gonna say for now. But that was a huge, huge battle in my life. And yeah, I, you know, I, I always say to people, I'm really trying not to do this anymore. But I always say to people when

Alex Ferrari 31:53
I want to say anyway, but but I'm gonna say it anyway, I don't say this.

Diane Drake 31:58
I say I will never get over it. And I will never get over it. But I have to start, I just have to tell myself, I'm bigger than that. You know, but I the reason it's particularly fresh right now is I just relived it all, because it just got remade, right. So I had to deal with the Writers Guild again, and I had to deal with the credit again, and I had to deal with what was done to me on that movie again. And what was done to me was, you know, brutal, it was not right. And I'm not the only writer in Hollywood to have had this experience. I know that I did get paid, I got paid very well, for my torture. And the movie got me, you know, and it was a huge hit. And all that's to the good, but um, yeah, I have a few bones to pick with a few people, including the Writers Guild.

Alex Ferrari 32:43
And, you know, and if it makes you feel any better, I also had on the show, Paul Castro, I don't sure if you know who Paul Castro is he used to use he taught over at the UCLA Extension program for almost 10 years as well. He wrote August Rush. And he wrote the original screenplay, and the original story. And he had the exact same thing happened to him. And he does, I mean, he did get the store credit, and he has a store credit, but another bigger, the producer brought in a bigger screenwriters name, and then they, he wanted to take credit. And then it was a Writers Guild battle. And it does happen, it does happen, you know, unless you are unless you are an 800 pound gorilla. You know, that's not happened.

Diane Drake 33:24
You know, that's the thing. I mean, after I sold on the EU, I didn't teach anything. I didn't do the kind of thing I'm doing now. But every once a while, I get asked to speak somewhere, you know, and I'd always get the question like, how do you protect your material? And I would always say, Listen, you know, I mean, obviously, at the time, I was in The Guild, I had an agent, I had a lawyer, but still, you know, it's like, you can register your stuff with the guild, even if you're not in the guild, like $25 You can register it with the US Copyright Office. And my response was always, it's just easier for them to pay you than to steal it from you, really. And then what women want happened to me. So yeah, it's, uh, there's, you know, there's only so much you can do and,

Alex Ferrari 34:13
you know, when you go up against when you go up against a studio when you go up against bigger, you know, bigger name, you know, like, you know, for lack of a better term, like, you know, this doesn't happen to Aaron Sorkin or Shane Black you know, yeah, Quinn Tarantino

Diane Drake 34:26
would have not I think I mean, listen, read William Goldman. I mean, they all have their horror stories, even people very top you know, it's just, it's just differently, but, um, yeah, I will say I feel like and I always have to, like temper this. Like, I've been very fortunate. You know, I was fortunate that it sold I was fortunate that it got made. I was fortunate. I got paid. I had a really good attorney. I'm not good enough as it turned out. But, but you know, I really do fault. The writer skill a lot on this And, you know, I'm not the first writer to do that. And you know, they do their best. But, um,

Alex Ferrari 35:07
it's politics. It's Politics, Politics, Politics.

Diane Drake 35:11
It's just the reality, you know, and I had the guilt exists. And I appreciate, you know, the residuals and all that. And, but, yeah, they're, they're not immune. They're not, you

Alex Ferrari 35:21
know, it's politics. And I think that's something that they don't teach in film schools and stuff, they don't understand any new screenwriters coming up, don't understand that. Look, there's there are rules that everyone says there are. And then there's rules that nobody tells you there are until you get slapped across the face with those new rules. And you are a perfect example. And Paul's a perfect example of that, that things happen, especially when egos get involved, especially when big names get involved. And a lot of times are like, well, who's that? Well, that's an app, let's just crush that and move that out of the way. It does happen. It does happen. It's unfortunately, it

Diane Drake 35:55
does happen. And it happens far too often. I mean, you know, compared to a lot of what people go through, you know, at least my name is on it, and at least

Alex Ferrari 36:04
Absolutely, you actually have one of those success stories.

Diane Drake 36:07
Having said that, I mean, you know, that it's just, you know, it's funny, I'll do a little segue here. So one of the things I talk about, and it's only kind of recently come to me, you know, it's interesting teaching, because when you're writing, it's, you know, I assume it's like somebody who's a good tennis player or whatever, it's intuitive, right? They've been doing it so long. And then when you teach it, you have to really break it down. You're trying to explain to somebody else, you know, how it works. And so I like teaching because you always kind of get new insights for as long as I've been at this I'm still like learning stuff myself, you know, there's never ending. But one of the things I've recently kind of concluded, or at least, you know, contemplated is that I really do believe that in a way stories are about justice. Because I think everyone feels like an underdog and everybody recognizes that life is not fair. It's just not and yet And yet there's something really deep in us like primal almost Lee almost that wants to believe it is that you know, is so like, we just like expect it's going to be but of course it's not. And that's part of the function story, sir. Right? Because we want to see people get what they deserve. We want to see the hero get what he deserves. We want to believe there's justice in the world. We want to believe, you know, we want to see the villain get what he deserves. And you know, and that leads to the whole Zeitgeist thing about superheroes now, because I think everybody feels so powerless. But you know

Alex Ferrari 37:38
what I mean? I always use this as an analogy, because what you just said is a perfect analogy for arguably my favorite film of all time Shawshank Redemption. Yeah, you saw shank redemption. I always people like what is about that movie that, you know, I saw that movie when I was 20 something where I literally probably still thought John Claude Van Damme was a greatest actor of all time. So there wasn't a sophistication there to see a good story but yet even my high school and college friends were liking that movie. Like, what is about that story? Like, on paper? It's a horrible title. It's like not right horrible worse, worse marketing worse marketing campaign ever. I mean, it's about you know, in the middle, it just there's nothing appealing from on the surface about that film. But yet I always tell people that I think it's I think people connect with it so much because it's an analogy for life where you are Andy do friend and you feel like you your your life sometimes might feel like you're in prison or that it's not fair. And then you get beaten constantly for 20 years, and then you finally escaped and assistance cathartic thing? Yeah. So that's why I just thought of that when you were saying that because it was, I feel it's very much what do you think about the damage? I'm assuming you like that? If not, you're dead inside. And I

Diane Drake 38:53
haven't seen as many times as you have. I remembered I remember very fondly. But you're absolutely right, that it is a lot of people's favorite movie. Like, you know, if you're on Twitter, and people name things, that movie comes up a lot. So it really did strike a chord with people. And and yeah, getting back to what I was saying. I mean, I think the most powerful people in the world think of themselves as underdogs. You know, it's all relative right? Here. I think they identify with the underdog. And it's funny, you know, that, how I am and I don't know who it's by, I should know, but I'm into each life some ramus fall, you know, that saying, okay, so I only just recently came across the line that precedes that, which I think is really lovely, which is by fate is the common fate of all into each life summary as well. That's awesome. Like, you're not going to be exempt, you're not going to be exempt and it's going to suck you know, and so we all have our our crosses to bear so to speak. So yeah, I do think stories really speak to that in the desire to believe there's some I mean, you know, we look at we build temples to justice, Supreme Court, whatever we want to believe that that matters, even though so often, it seems not to

Alex Ferrari 40:04
what is the what is the great fear that you had to overcome to finally be able to put your fingers on that typewriter or on that computer or on that on that computer to actually start writing and put yourself out there as a writer, because I know a lot of people listening are either just starting out, and they just have these. I'm a very big mindset guy. So like, it's all about your mindset and what beliefs you have about yourself and the confidence that you spoke about? And what was that thing that you finally, what was the dragon that you slayed to get to where you were,

Diane Drake 40:35
um, you know, I don't know if I can quite put my finger on the fear, although, like I said, just sort of the general umbrella of lack of confidence, which I think stays with you, you know, I just think stays with writers period, and probably most creative people. And, and I but I do remember telling myself that I needed to accept the fact that I was not going to probably be able to write to a level that I would really respect, right, because even though my critical faculties have been pretty well honed, I was just beginning as a writer. So you know, cut yourself a little bit of slack there, right? You know, you haven't been doing this, as long as you've been watching movies, you know, even people who don't do development for a living, don't analyze material for a living, you still do it right, as a viewer, an audience member, whatever. So you've consumed a lot, but you haven't produced much chances are, you know, depending on where you are in your life, and what else you've done, in terms of creative writing, so there was that. And then there was also an again, this is a little bit more of a function of the fact that it was such a great time to sell originals. But and what I was saying earlier about, you know, looking around and seeing people selling stuff and thinking, Well, I know as much as they do, or you know, so I really didn't kind of start thinking, Well, why not me? Why not? You know, I been at this, you know, so I think it's a combination of, again, allowing yourself to be a beginner in a way and at the same time doing your homework, so that you have something to back it up. Right that you have educated yourself about the craft. And that's one of my pet peeves, I have to say is that I think people, a lot of people by virtue of the fact that they've seen a lot of movies, I think it's probably it's not that hard to write one, right. But the analogy I always use is like, well, I've driven a lot of cars, but I wouldn't attempt to build one without investigating how an engine works and aerodynamics and those things, right. So and it's also the function of the fact that like, not everybody thinks they can play a musical instrument, but everybody can type. Everybody can, you know, they know the alphabet, they got a computer. So you know, but there's a little more to it than that. So yeah, you have to do your homework, too.

Alex Ferrari 42:44
Now what? So we've, we've gone down the rabbit hole of your career, and actually just kind of talked all about the business of screenwriting, which is fantastic. And I think it's great, great information that doesn't get talked about often. But let's talk a little bit about the craft. Just a little bit about the craft. What are some of the most common mistakes or issues you see in first time? screenplays.

Diane Drake 43:08
Okay, so I, I'll be a little plug for myself here. I recently not that raised by now. But a few years ago, wrote a book called get your story straight about writing screenplay. And it grew out of my teaching for UCLA. And as I was saying earlier, in terms of like, trying to figure out how to teach it. What I wound up doing, you know, what sort of happened was, I found myself putting a lot of emphasis on structure. And I know people have a problem with that. Sometimes they think of it as formulaic or whatever, but it's really not sorry about the sirens.

Alex Ferrari 43:44
Oh, good. So good. I'm assuming you're in LA. So it's okay. Yes.

Diane Drake 43:50
Yeah. But, um, so I think that's it, I think a lot of times, you know, because the screenplay, it's a marathon and you spent 120 pages now it's maybe 100 to 110. But that's still a lot, right. And it's very easy to get lost on that sea of possibilities and, and write yourself into a corner to mix my metaphors. And I think, again, getting back to what I was saying about justice and sort of how it's primal. I think that story structures like I, I didn't invent it, you know, this was Aristotle, this is beginning middle. And this goes way back. And again, I think is sort of primal. It's kind of like you, you may not know a lot about music, but you can tell if something doesn't sound right. If it's out of tune or whatever, right. You might not be able to put your finger on why it's the same thing. It's like, we almost have this intuitive sense of like how things ought to be building or moving forward or shifting, you know, as the story progresses. And I think structure is something that's often kind of invisible to the average person. They don't they're not conscious of it, but they are unconsciously aware of it, you know what I mean? And that's and so Those are the problems I see most often, you know that people are structural, yeah, they're structural, you know, it's like it, you and that everything needs to have a purpose, right? It's not just random chitchat, it's not, you know, you need to be building, these seems to be telling you something that you didn't already know. And they need to be taking you in a specific direction, and you probably better have a pretty good idea of where it is you want to wind up before you start, if you're going to stand any chance of getting there.

Alex Ferrari 45:28
We'll be right back after a word from our sponsor. And now, back to the show.

Diane Drake 45:39
So and I also always, you know, the caveat to that is, you know, there are movies that don't follow those, I don't even like to call rules, principles, maybe, you know, but if you want to do that, well, fantastic, you know, then, but it, you'll be doing it if you if you educate yourself about it, you'll be doing it consciously, you'll be breaking those rules consciously, instead of you just don't know any better. And you're just kind of bound, right? Like Charlie Kaufman can

Alex Ferrari 46:06
do that. Right. But very much so.

Diane Drake 46:10
But that's a high wire act, you know, I mean, don't try that at home. That is that is somebody who's at the very top of their craft, and very unique sensibility and all that. For the most part, the vast, vast majority of critically and commercially successful films hit those beats, they just do. And it's funny, because even movies that you think of as being, or I think a lot of people think of as being novel and indie or whatever. You'd be amazed how much they fulfill that. I just, just recently, we screened Little Miss Sunshine. And I had them do a worksheet on it, like, you know, what's the inciting? What's the opening image, you know, opening image of that movie, it's so on target, it's all sitting there watching a pageant, and it's reflected in her glasses. I mean, it's so perfect, and she's acting it out. So you instantly know what that movie is about, or you know, you don't know. But in hindsight, like, that's what that movie was about. And all those beats that inciting incident in the first plot point, and you know, the midpoint, and he's just hitting those marks in in really inventive and character driven ways. So

Alex Ferrari 47:16
very much. So one thing I wanted to ask you as well, what do what does the scene always have to have in it? Like, what are the elements in the scene? Because you're right, so many times people are just like, so how are you doing? I'm doing fine. How is that going? And they like, just, it's like, no, that's that way we watch a movie to watch real life. That's called a documentary. What should a scene do? And what elements should be in every scene in your script?

Diane Drake 47:39
God, I wish I knew. But I will say this, you know, I mean, dramas conflict, right? Somebody should be one, tell me she wants something, you know, and they probably should know. And I wouldn't say always, but oftentimes, we going up against somebody else who, you know, doesn't want them to have it. Right. That's kind of how you feel it. But I think, you know, some scenes are more character oriented, and they're telling you something more about the person, particularly in the first act, you know, when you're getting the lay of the land. You know, some scenes are really just kind of moving the plot along, we know who these people are, by now, you know, you want to be consistent with who they are. But this is What's tricky about it, right? Because you can't really totally boil it down to a formula, that it's the prototype every time out, right. And that's why even people like Sydney, Pollack, you know, have their hits and their misses, you know, it's just, they're there. It's intangible in a way, you know, but, um, in general, you want to be moving things forward, you don't want to be repeating yourself, and you want the story to be building as you go. And you want there to be something at stake that people care about, or understand at least what it means to the protagonist, and that you care about whether or not they get it, because if you don't care, then the whole thing is moot. Right? Right. That's kind of fundamental.

Alex Ferrari 49:01
So then what film in your opinion has, as an example, like a perfect setup, structurally speaking, like just like, great,

Diane Drake 49:09
you know, there's quite a number of them because I, I know this because I teach them in my class. And I don't have anything that's really brand new. But you know, I try to get to newer things, but tipsy is genius. But you know, 10 Seems like I don't know, eight writers on that. Right? I mean, credited it's not but like Elaine May was uncredited on that, you know, Larry Gelbart was on that Marsha school, who was the guy who came up with it with Dustin. You know, and then there were at least three or four others. I wasn't working for Sydney at the time. But you know, I'm aware at least three brothers that you know, he worked with plus Sydney, who never took a writing credit, but worked very closely, you know, with people developing scripts. So that's how hard it is. Right? That's that this is how challenging this craft is. You got all those people at the top of their game and it took them years That thing did not happen overnight. I think that thing was in development at least three or four years before. And when they first pitched it to Sydney when Dustin and I guess my Cisco versus Sydney, he's like, you know, and he had not done comedy right. In fact, I think that's his only comedy. And it's really a shame because it's such genius, but he felt like, you know, I don't really do farce, and it's great. I would go see it. You know, Blake Edwards did it, I go see it. But I don't know how I don't know a way into it. You know, a guy putting on a dress. And apparently, in one of those meetings, somebody said something about, you know, how it makes a man out of my goal, like being a woman, man. And that was what Sydney latched on to thematic, Lee, that was interesting,

Alex Ferrari 50:43
then I'm assuming that is a that's a difficult pitch like that, at that time in history as well. It must have been a difficult pitch,

Diane Drake 50:51
Dustin, and he was pretty big star. But, um, and he really wanted to make it and he really wanted to play it. You know, there was something about playing that character he really sunk his teeth into. But that was the thing that made it interesting for sending this was sort of the larger thematic question that he could explore there. But Toy Story is also master class and structure.

Alex Ferrari 51:14
Pretty much almost every one of their movies is a masterclasses structure. I mean, you could argue that all of them,

Diane Drake 51:21
I'm going to be unpopular here and say that I'm not as big a fan of the Pixar movies as I used to be, because this is just me. I don't think they're as funny as they used to be. I think they've gotten very sentimental. And yeah, and, and I missed the wit, you know, and I don't know if that's just a function that most of the guys and they are guys, almost all guys, and maybe there's some women now, but who made the bulk of those movies have gotten older. I don't know whether it's just easier and safer. commercially speaking, you know, it is easier, I think, to sort of push those sentimental buttons than it is to be genuinely witty and inspired. Especially when you're kind of working on almost like Shakespearean level where you're aiming at kids and adults and everybody in between. But I just think the original Toy Story is genius. And, and so funny and, and, and ultimately, so touching. But I mean, the idea that buzz has this existential crisis when he realized he was not a Space Ranger. I mean, now, right? There was best things ever in a movie. And it's fantastic too, because it's fantastic character arc, because it's that's his epiphany. That's the moment that they're able to escape sins and you see the light go on in his eyes. And he finally realizes, you know, it's okay not to be a space ranger, you know, he's cool with being Andy's toy.

Alex Ferrari 52:46
isn't a great in the sequel, where he actually runs into another Buzz Lightyear who still has that same thing. He's like, Oh, you silly, silly, man.

Diane Drake 52:56
I mean, yeah. The King's Speech is another one that really hits those marks sideways really hits those marks. A lot of them you'd be surprised so you can any really, in my opinion, pretty much any really successful commercially critically, you know, solid movie, you can go through that checklist and identify for yourself those beats again, unless it's something very different. Like like Charlie Kaufman or

Alex Ferrari 53:24
you know, Tarantino Tarantino stuff.

Diane Drake 53:26
Yes, exactly. We've got that loopy structure and stuff, you know, which is genius, too. But I think even in that, you know, you can identify Inciting Incidents and stuff. Yeah, that's, that's yeah,

Alex Ferrari 53:37
you break Pulp Fiction down, and it follows the path, but it's it's done that

Diane Drake 53:42
The way. It's, yeah, it's so put around in time that way, and like 500 Days of Summer, or Yeah, yeah, they're hitting those marks, but they're doing it in a way that like, it's like, really,

Alex Ferrari 53:53
it hurts the brain. It hurts the brain to think about how he, he was able to structure that up. No, I wanted to touch about because you touched upon this earlier superhero films. It's obviously so pervasive right now in our culture. Um, look, I have a Yoda sitting behind me. I have some superhero statues in the back. I'm a huge superhero fan is my generation. I was raised with comic books and stuff. So I love it. But it is now a thing that now studios every, like, if you were I remember, like 89 When Batman showed up that Tim burns Batman, everyone was like, holy cow, a superhero movie that was not Superman, circa 1977. Now, every week, there's a new $300 million movie. What is it about the superhero genre, which Spielberg also said that will eventually go out like the Westerns? I don't know when it'll go out but waiting. It's gonna it's gonna be probably another 30 or 40 years. I mean, they're gonna they have 40 or 50 years of these characters still going and then they can reboot it and as long as people keep showing up, they're gonna keep going, but what is it about that genre? What is it about? What's your opinion on the genre? And in better and better question is like, is there anything that could be done with screenwriters coming up in this genre?

Diane Drake 55:12
You know, I am not the person to ask because I really, I all admit that upfront, I'm just I'm, I, I've tried, I really have tried design. No, that's what the kids are saying. You know what I mean? I like I know, of course, I'm well aware of how popular these things are. But they just make my eyes glaze over.

Alex Ferrari 55:30
I have a Nolan How about Nolan's work?

Diane Drake 55:34
Christopher Nolan. Yes.

Alex Ferrari 55:35
Like the Dark Knight?

Diane Drake 55:37
I haven't seen it. I'll confess. So I'll say this. I love Iron Man. Okay. It's Robert. And because it's John Pharaoh, and I love John. I think John Piper was fantastic. So there's wit in that movie. I think that's just for me. I just, I like, things that make me laugh. And I'm bored by watching an accident sequence that goes on for 20 minutes. I mean, how many times can you watch things blow up? How many times can you watch, you know, giant fingers punch each other? I just entertaining. I wish I did. Because clearly there's there's money to be made, you know, and I feel a little left out in the cold at this point. But I it just they don't entertain me. I never read comic books. I'm not interested. I think the original Superman is brilliant. Because again, it's character, right? There's width, and there's romance, and there's character. And there's tongue in cheek, you know, and maybe some of these movies have that. And I've missed the ones that do. But I'm like you said There's a new one every week. And i just i i It's not my thing.

Alex Ferrari 56:44
The one thing the only movie I will suggest you do. Only one I would say you watch is the Dark Knight. It is arguably the godfather of of superhero movies. And if you take the superhero element out of it is a basically an amazing heist film, just a heist film mixed with a crime drama thriller. If you take it because a lot of these you you take the suit off. It's done. Right, right. Christopher Nolan does such a good job that and that's the second one. Not the first. The first one's great. And the third one is good. But the second one is, if that's the reason why we have 10 That's why we have 10 Oscar nominees. And because of because of that movie, right?

Diane Drake 57:23
Right,

Alex Ferrari 57:23
it was so good.

Diane Drake 57:25
Well, and this is not superhero, but um, you know, it's not like I don't like if anybody cares. Really, right. Like, I'm like, you know, darker movies. Like, really a movie that I love, actually that I was also just pointing out to my students because the final battle in it is aliens. The second one simply ever did, which I just think is genius. You know, it's so suspenseful. But again, great characters. You know, Paul riser is so scary in that movie. Like you can't believe he's that bad a villain and he's frightening

Alex Ferrari 58:01
and normal looking. But is normal looking. That's the thing the same, right?

Diane Drake 58:05
Whoa. And we're used to seeing him in comedy. And then again, it's gonna be incredible. And oh, my God, oh, Caxton. I know.

Alex Ferrari 58:21
Man, and I would argue and I know, I might get crap for this on people listening. But I'm like, it honestly hasn't been a James Cameron film that he's made really, that I don't like, I think they all have. I mean, he's just one of the, like, the abyss, I thought was,

Diane Drake 58:36
I actually never saw any of this. I was not a big fan of Avatar. In fact, I felt like Avatar was a bit of a rip off of aliens. Oh, no,

Alex Ferrari 58:43
Avatar was a ripoff of FernGully it was a ripoff of a billion other things. But it hits those he was able to hit those buttons. So yeah, everyone was a bull's eye. Everyone was a bull's eye. And then you mix that in with insane technology. Insane,

Diane Drake 58:59
respectable. Exactly. And I clearly that's part of its success. And probably a lot of people who loved avatar never saw aliens, you know, I didn't realize the extent to which, you know, he was kind of ripping himself off. But um, I just and I also think, you know, aliens had wit, I mean, it just so you know, if you can combine all those things, it's fantastic. But to me, I just feel like so much of the superhero movies are the ones I've seen. And again, I haven't seen very many, but the ones I've seen and even wonder woman like I heard so much about Wonder Woman and of course I wanted to, you know, applaud it. It wasn't that great. I'm sorry. It really wasn't I was expecting Superman and maybe the bar was too high. But in terms of like that relationship between her and I can't even remember the guy now. I just really expected more of it. It looked great. She looked great. You know, but that whole third act is same old same old you know, it just I I don't know I mean a Listen, I'm not an easy person to go see movies with

Alex Ferrari 1:00:00
Fair enough, fair enough? No, confess,

Diane Drake 1:00:02
whatever you do your that was more critical.

Alex Ferrari 1:00:06
So what?

Diane Drake 1:00:07
Let me just say, I will say this, when something's really good, in my humble opinion, I appreciate it so much. Because I know how hard it is. I really do

Alex Ferrari 1:00:16
I agree when I say like, I saw green book, and I was just like, well, that's just great. I mean, it was just so well, the chemists literally two guys in a car. And it just held you and it was wonderful performances, wonderful writing wonderful directing. It was just hitting every I don't know if it was best picture. But it was still are arguably one of the best films I saw this last year. But yeah, when you find it when you see it, if it keeps me up past my bedtime, that means it's a good movie

Diane Drake 1:00:48
See it again, because you want to see how they did what they did. You know, that's something for what it's worth, I really recommend to your listeners and writers is, if there's something you really like, watch it and read it and watch it and read it over and over and over. I feel like it seeps into you the rhythms of it. You know, even if you feel like you know it forwards and backwards, if you can still learn from it and really dissect how they're doing what they're doing. Look at how it looks on the page, look at how you know, it hasn't made it to the screen, that form has been changed that kind of thing. Just really do the forensics.

Alex Ferrari 1:01:25
Yeah. And yeah, of course I've been I've worked in a video store. So I saw 1000s and 1000s of movies. And that's how I kind of got started in my business just watching. It was the first time in history that you could do that when the VHS came right, right. That's right. Yeah. Before then you have to wait for the movie.

Diane Drake 1:01:39
Scripts,

Alex Ferrari 1:01:41
you can pause it and rewind it. And you're gonna have Martin Scorsese talking to you.

Diane Drake 1:01:46
Yes. Now.

Alex Ferrari 1:01:48
There's no excuse whatsoever. Now, your book, uh, tell me a little bit about your book. I want to I want to get people to if you're interested in it, where they can get it. What's it about?

Diane Drake 1:01:58
Um, it's called get your story straight. It's on Amazon. Like I said, it kind of grew out of my teaching for UCLA. And it I really go into what I think are the important elements of a functioning screenplay. And I use a lot of examples. Like I was saying I dissect a movie at the end of noumenon every chapter but almost every chapter, including Ironman and King's speech and sideways and Tootsie and toy stories, and the kind of all over the map fell on the waves, you know, winning screenplays, yeah, genius. Thurman always so holds up. How well that movie. It's so good. It's so good. That sequence I just gonna go up on tangent here quickly, the sequence because founders are talking about turnaround, the sequence where they get stopped by the cop. And Thelma, you know, starts in that sequence as like a little girl, you know, she's like, please, please, please don't let it get stopped. Please don't ask us. You know, and then they need the cop clips of the car. And then she sort of coqueta she was like, officer, I told her to slow down. No, it doesn't work either. And he makes Louise get out of the car and makes her go sit in the police car. And then, you know, Thelma appears at the window with the gun and start calling the shots. Oh, shoot the radio. And so you see that character arc in that sequence? You know, and it's just so brilliant. And it's so brilliant too, because you believe it? Right? Because we know she's met Brad Pitt. And we know there's money been stolen. We know. You know, she's desperate at this point. She's also, you know, had this little quick romance with him. And yet he's taken their money, but he's taught her how to Rob I mean, so it's not like it's not set up. You know, it like you don't see it coming yet. At the same time. It's like, oh, yeah, I can buy that she would do that. So

Alex Ferrari 1:03:49
it was such a great such agreement, and we are going to attach it but that was a great movie. Ridley Scott directed it. And people like Ridley Scott, like when he did that movie. It was like, what the guy with the Blade Runner and aliens doing?

Diane Drake 1:04:01
I know and it's visually so stunning. You know, it's Oh, it's so great. Anyway, so about the book. So yeah, so that's that's what the book is.

Alex Ferrari 1:04:10
With. Thank you. And then what else are you up to? What other things do you do?

Diane Drake 1:04:14
So I teach I do consulting. I do private consulting I speak I which I really enjoy I last year and I'm doing again this July I was a mentor at a retreat at this castle in France called marijuana castle. There are some folks anyway, it's miles Copeland. I don't know if you know that music producer responsibly. His castle. But it's fantastic. It's just a great experience. And then I'm gonna do another one of those in a monastery. Naples.

Alex Ferrari 1:04:46
Rough. Yeah, that's

Diane Drake 1:04:49
the best part. Honestly, I'm like being read. Anyway, that's an April 2020 The Italy one. So I do that and I I am Working on working on something and I haven't written anything in a while for all the reasons we discussed. But I do have a story I want to tell. So a lot of people have told me I should write it as a book. For a number of reasons. A Hollywood's more interested in books right now than they are in original ip ip. Yeah, exactly. No, it's really true. I mean, the manager who came to speak at my seminar or whatever, at UCLA recently, was saying literally even self published books they're more interested in than they are in an original screenplay. Because it sort of doesn't matter. It's as long as it's something else first. It's stunning. Um, but having said that, you know, I'm not. I've spent all these years in Screenwriting. That's what comes to me naturally and to try to write it as a novel. Oh, although the thought of like, not having anybody mess with it is really appealing. And it's, it's kind of daunting to me. So we'll see. But I yeah,

Alex Ferrari 1:06:00
I'll tell I'll tell you what if I can write a book because I have a story that I had to tell. And I wrote a book that just got released about a crazy story in my life as a filmmaker, and it got published and people already asking me, when's the movie coming out? Because a friend of mine wanted me to write the screenplay. I'm like, I'm not gonna write the screenplay. I'm not gonna go chase money for a screenplay. I'm not gonna, and I can't tell the whole story. In a screenplay, it's gonna be so much more difficult. But what a lot of freedom in a novel, it is a tremendous amount it's for. And I've written more screenplays that I've written anything else in my life? It just just flows. It's so it's nice. It's,

Diane Drake 1:06:37
well, how you encouraged me, I appreciate that. I just, I don't know, I don't literally like kind of know how to do it on the I'm so used to being spare, you know, like, now. I've got to like, you know, they said, you know, it's like, I find that really challenging. Maybe I should just like, map it all out and then translate, right?

Alex Ferrari 1:06:55
It's like speaking, it's like speaking publicly doing a 10 minute speech versus a three hour speech. Like, it's much harder to do a 10 minute speech than it is to do a three hour speech, because three hours you can just Miranda and

Diane Drake 1:07:08
tell stories. And can you think the novel is like a three hour speech?

Alex Ferrari 1:07:12
Absolutely. Because I was able to go into places until until little detailed stories and then not have to be so precious with your words. Because when you're a screenwriter, they just beat you down with like, every single word has to mean something, that description has to move the story or we're in a novel, you could just you literally just all the chains are off, and you could just write and it is honestly for me, as you know, as a screenwriter, and as a writer it is so it was so freeing. I was like I'm just gonna write 1000 words today and then just write 1000 words and I'm gonna write another 1000 words today and, and there's no the structure is so much more freeing it as a writer, it feels it feels so much better for me. I do think that novel writers have an extremely difficult time becoming screenwriters. But I think screenwriters have a much easier time become novel writers. I had Doug Richardson, the screenwriter from bad boys, and diehard to on. And Doug. He's writing. He's writing novels now. He, he loves to teach. He said series of novels. And he still write screenplays. But he's like, oh, man, it's just so great. Because you could spell play and what you said, it's yours. No one's gonna mess with a word.

Diane Drake 1:08:24
Well, that's, that's the biggest thing. You know, I mean, obviously, you got editors, you know, if you get that are your sisters but, but, ya know, it's a whole other. Yeah, that that is something that, you know, is, I think, kind of unique to screenwriting. It's like, you know, if you do if you're a painter or poet, or whatever, you do it and maybe people like it, or they don't like it or whatever. But nobody's like, let's put a little more read on that. You know, write your own brush. Yeah. So I

Alex Ferrari 1:08:54
hope I've encouraged you to write in a novel.

Diane Drake 1:08:57
It's a good perspective shift for me.

Alex Ferrari 1:09:00
So I'm gonna ask you a few questions. I asked all my guests. What advice would you give a screenwriter one to break into the business today?

Diane Drake 1:09:05
You know, I I think I think okay, if you happen to be a minority, there's never been a better time. Right? So many fellowships, diversity fellowships programs out there particularly in television. I think the vast majority are in television but they all these you know, platforms and networks and everything as we discussed have so much you know, time to feed you know, and there's unlimited Netflix right?

Alex Ferrari 1:09:39
Oh, there's Netflix is just the starting there's so many streaming I think there's like 1000 moments shows going on right now. It's insane.

Diane Drake 1:09:45
And who knows how long that's gonna be the case. But for the time being, there's there's that vacuum not backing but you know, there's that market to fill. And there's a lot of heat on these organizations to open doors to people who always have been kept out basically. So, um, so if you're one, if you fall into that category, I would absolutely encourage people to pursue those fellowships and, you know, do your homework on that. And that's easy to find on Google that stuff. And then there's the contest, you know, nickel, you know, there's a handful that I think really sort of matter nickel as Film Festival, probably final draft, you know, there might be a couple more that I'm not thinking of right now. But that's kind of a way to get noticed, you know, and then, you know, the other thing is, and this is the trick, right, it's like, go do your own little thing. So there's this democratization of the technology, right, but at the same time, there's so much clutter out there. So that's hard to rise above. But, you know, I always say, and I always add that, you know, sometimes I wish this weren't the case, when my work doesn't seem to catch fire, you know, but, um, I really do believe if you write something good enough, and that bar is very, very high. But if you do, it will get noticed, people will talk about it, they will talk to their friends about it, and it will spread, and you will get somewhere with it. But you know, Mike Lawrence, you know, who wrote Little Miss Sunshine. There's a great clip of video of him online, if people are interested, where he talks about sort of his inspiration for that movie, and the origins of it, and he's really lovely. But one of the things he talks about is how he was a reader before he became a writer, I think, from Matthew Broderick, and and he says, I believe it's in that clip, where he says, you know, that I realized the talents, kind of a wash in B minus two B plus scripts. And then a lot of them just didn't ultimately fully deliver, particularly in the end. And he it was very important to him that that ending on Little Miss Sunshine really said something I did, and yeah, you know, like, it went away, you didn't expect and yet it made perfect sense. And it tied everything together with the medically and, you know, story wise and everything. So, I think that's true, you know, I think, to, to write a B script, it's probably not going to get you that far. But if you can, either, you know, whether it's in the conception of the idea that so unique that it's like Jurassic Park or something, you know, that it just really is just almost sells itself that way, or your execution is really so masterful, and and that is hard. That's really hard. And you had it, it doesn't happen in one or two drafts, you know, you'd have to really be willing to keep at it.

Alex Ferrari 1:12:31
Now, what can you tell me what book had the biggest impact on your life or career?

Diane Drake 1:12:37
I wish you'd asked me these questions about what book had the biggest impact? Um, you know, I can't think of one in particular, there's a book I really, really love. I don't know that it had the biggest impact on me, but it's called West with the night. It's actually setting African people wanted Sydney to make it after he did out of Africa. And it's a true story too, but he'd already done out of Africa. So sure, he wasn't gonna go back there. But that's a brilliant really book written by a woman who was a pilot in a bush pilot at the same era of Isaac Dennison. But what I will say is after I quit business school, and was thinking of going to law school, when I was in college, I didn't take any Well, I took one literature class, and I hated it, because they made us read books I didn't like, and so which is kind of like being forced to eat food, you don't want to eat, you know, and irony of ironies, that's what my living became, was reading, reading stuff. I didn't want to be reading screenplays. But for whatever reason, I just decided, when I got out that I wanted to have a better understanding of classic literature. And so I did my own little self, you know, self directed course, I guess, of reading the classics, sort of right after I got into college. So I read because I wanted to know what we built by Moby Dick Or they talked about Grapes of Wrath, or they or, you know, Jane Austen, or whoever, Tolstoy you know, I wanted some familiarity with that. I don't honestly really even know why. But I did. And what I learned from that was, it just taught me a lot about the universality of human nature. You know, like, at the time, like, you know, it was still the Soviet Union, and they were like, the big red menace, and I knew nothing about Soviet and then I read Tolstoy, and it's like, oh, but they're just like, people. Right? I mean, obviously, he was precisely, but you know, what I'm saying like that this Russian guy, you know, from the 1800s, right? Us 1800s, I believe, could speak to me, you know, in the 20th century, which was astonishing to me, but he really did and that's it. That's Shakespeare, right? That's, that's the things don't change that much. And so I think collectively that experience, really, it gave me a lot and I think it also gave me kind of confidence in my ability as a reader That was

Alex Ferrari 1:15:02
Very good. Now what is the lesson that took you the longest to learn whether in the film business or in life?

Diane Drake 1:15:11
Wow, what am I still learning? Um, you know it, I'll say this, it gets back a little bit to what we're talking about justice, you know, and you stay in this business long enough, some really shitty stuff is going to happen to you. It's just going to, and like I said, nobody is immune. And it's ugly, it is it is uglier than you can possibly imagine, that I could have possibly imagined. Um, the other side of that coin is, is can be incredibly exciting and incredibly fun. And I got to go to Italy and hang out with Robert Downey Jr. You know what I mean, it's like, but it runs the gamut. But I do remember having a point, a long time ago, in my life where I thought, you know, you either need to just accept that this is the nature of the game, you know, this is the nature of the beast, or you need to get out, because you are not going to change this. And so, yeah, you're not. Now having said that, I still have difficulty with that. And, and I will say, in the wake of the me to stuff, part of me is like, hats off, you know, for your collectively for those women collectively going, No, you know what, it's not okay. And we are going to try to change it. And, you know, maybe they will in the long run, maybe they won't, I don't know, but I really give them credit for having finally said, No, we're not just gonna say that's how it works. That's how the business is. There's nothing we can do. So if you have to, I think almost have like a duality, you know, where it's like, okay, this is the way it is. And you do your best to cope with it and just keep your head down. You know, do your work. That in the end, I think is your salvation, is do your work, do the best you can and, and strive as you do that, because it is so critical to be inspired by the work that you admire, and the work you love and really seek that out. Because that's what beat you.

Alex Ferrari 1:17:10
And the toughest question of all three of your favorite films of all time.

Diane Drake 1:17:14
Oh, my goodness. See, now this is so hard. Um, well, I would put them on Louise up there. I really would. I love that movie. Um, gosh, we think hear from it. I mean, there's little movies that I love. I don't know if I put them My all time but they just touched me like Al Pacino. I love love Pacino's beautiful. It's so beautiful. And it's just so quirky and sweet and beautiful. I really like Pulp Fiction. Fiction, and I and yeah, so and yeah. Butch Cassidy maybe Hello. Paul Newman. Anything Goldman? It? Yeah. And anything really true

Alex Ferrari 1:17:58
Princess bride I mean,

Diane Drake 1:18:00
Princess Bride, misery. I mean, come on. Yeah. All the presents. And at all of them. He's just genius. And they all hold up so well.

Alex Ferrari 1:18:09
And where can people find you and the work you're doing?

Diane Drake 1:18:13
I didn't, they can go to my website, which is dianedrake.com. And you can reach me there.

Alex Ferrari 1:18:18
Very cool. Well, Diane, it has been an amazing conversation. I'm so glad it went into places I wasn't expecting, which I love. Which is great. And you really drop some knowledge bombs on the tribe today about the realities of being in this business. And hopefully some inspiration and some cautionary tales, as well. So thank you so much for taking the time out to talk to us.

Diane Drake 1:19:02
Oh, my pleasure. Thank you. It's really fun.

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IFH 655: Oscars®, Zombies, James Bond and Tom Hanks with Marc Forster

Marc Forster is a German-born filmmaker and screenwriter. He is best known for directing the films Monster’s Ball (2001), Finding Neverland (2004), Stay (2005), Stranger than Fiction (2006), The Kite Runner (2007), Quantum of Solace (2008), and World War Z (2013).

His breakthrough film was Monster’s Ball (2001), in which he directed Halle Berry in her Academy Award-winning performance; the film also starred Billy Bob Thornton, Heath Ledger, and Peter Boyle. His next film, Finding Neverland (2004), was based on the life of author J.M. Barrie. The film was nominated for five Golden Globe Awards and seven Academy Awards, including Best Picture and Best Actor for Johnny Depp.

Forster also directed the twenty-second James Bond film, Quantum of Solace. In 2013 he directed the film adaptation of the novel World War Z, starring Brad Pitt.

His latest film is the remarkable A Man Called Otto.

Based on the # 1 New York Times bestseller “A Man Called Ove,” A Man Called Otto tells the story of Otto Anderson (Tom Hanks), a grump who no longer sees purpose in his life following the loss of his wife. Otto is ready to end it all, but his plans are interrupted when a lively young family moves in next door, and he meets his match in quick-witted Marisol.

She challenges him to see life differently, leading to an unlikely friendship that turns his world around. A heartwarming and funny story about love, loss, and life, A Man Called Otto shows that family can sometimes be found in the most unexpected places.

A Man Called Otto stars Tom Hanks (Philadelphia, Forrest Gump, Cast Away), Mariana Treviño (Club the Cuervos), Rachel Keller (Fargo) and Manuel Garcia-Rulfo (The Magnificent Seven).

The screenplay is written by Academy Award® nominee David Magee (Best Adapted Screenplay, Life of Pi, 2012; Best Adapted Screenplay, Finding Neverland, 2004) based upon the best-selling novel “A Man Called Ove” by Fredrik Backman, and the film A Man Called Ove by Hannes Holm.

The film is being produced by Fredrik Wikström Nicastro, Rita Wilson, Tom Hanks, and Gary Goetzman.

Enjoy my conversation with Marc Forster.

Marc Forster 0:00
I feel once you connect with an actor to make them feel comfortable and understand the visions you have, that's the key thing.

Alex Ferrari 0:08
This episode is brought to you by the Best Selling Book Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show Marc Forster. How you doing Marc?

Marc Forster 0:22
I'm good thank you and you Alex?

Alex Ferrari 0:24
I'm very good, my friend. So my first question we're going to jump right into it is, how did you get started in the business?

Marc Forster 0:31
You know, I grew up in Switzerland, in the mountains in Davos, and you know, surrounded by just nature and not much the parents in a TV. And I always had to play outside to entertain myself versus being entertained. And, and that's sort of inspired me to become a storyteller. The first time I saw a movie in a theater. So that's what I want to do.

Alex Ferrari 0:52
Now, how did you get involved with Monster's Ball because that was a such an impactful and crazy movie.

Marc Forster 1:00
You know, I made a movie called everything put together. And that premiered at Sundance. And the writers saw that movie and time producer, so they all saw it. And they said I would be right for it. And they were trying to get the movie made for like eight years. And the first first couldn't get made. And it was you know, originally Sean Penn directing was Robert De Niro, Sean Penn and Marlon Brando. And it was too expensive. And the first thing they asked me, look, we've been waiting to get this chance for all this time, we would make the movie with you. But can I make it for $3 million. And I made the Sundance movie for 50,000. I said $3 million. I couldn't do that. So that's how I started.

Alex Ferrari 1:40
So when you're when you were directing Haley and Billy Bob in that film, like, Did you just see what was going on with Haley's performance at that point, like, because she was amazing.

Marc Forster 1:51
You know, I didn't predict that she would win an Oscar at the time of shooting, but I definitely saw it when I saw performances, she was extremely powerful, extremely raw and vulnerable. And, and that's what we discussed, and we wanted to go for and that it felt real. And, you know, because how they, you know, is such a, you know, glamorous and beautiful human to really make it believable, the part I felt she worked extra hard.

Alex Ferrari 2:18
How did what advice do you have for directors who want to pull those kinds of raw and, you know, to those kinds of emotions out of an actor, what did you do to make her feel comfortable enough to be that vulnerable on screen.

Marc Forster 2:32
And, you know, ultimately, you you, you know, you discuss the part in depth in your vision and depths, and you communicate your vision. And I feel once you connect with an actor to make them feel comfortable and understand the visions you have, that's the key thing. I mean, for the most vulnerable scene between the intimate scene between Billy Bob and her, you know, there was a closed set, of course, and, and closed everything that they felt totally protected and safe.

Alex Ferrari 3:01
No, now you you made the jump from indie to slightly larger budgets, just slightly, from, from Monsters Ball to the James Bond, how did you handle psychologically the jump from 50,000 to 3 million to a couple 100 million?

Marc Forster 3:17
I mean, that there were a couple of movies between Yes, there was. So so, you know, I had like, I think finance they like for four or five movies in between. So I did the budgets increasingly much bigger. And you know, the one Catona was the one before the Bond movie, but still, it was only like the $25 million range. And it's, it's like, same thing if you have like a, you know, a small sort of boutique shop, or a boutique, you know, custom made shoe to store and then suddenly become CEO of Macy's or something. And, and it's a different thing, you suddenly have so many more people so many more questions. You're shooting seven, seven countries, seven countries all over the world, you know, this $20 million budget and, and history of a franchise that one of the most or the most successful franchise in history, and you suddenly it's suddenly when you start reflecting our thinking, I hope I am not gonna, you know, this is not an awkward guy that that ship is not gonna sink because otherwise my career is over.

Alex Ferrari 4:25
Right, exactly. So what does that feel like being on the set for the first day of shooting Quantum of Solace, and you just sit there like, okay, there's a million people running around trying to get this thing going, how did that feel being on the set on a Bond film such a legendary franchise?

Marc Forster 4:41
You know, to begin with, we started on purpose, the movie very intimate, was not some of the big big action sequences and big sets, so that it felt very familiar to me. I knew the territory. I knew how to do those, those scenes and and from that we started growing, but you know it what feels Like before, you're always under the radar, nobody really cares. And then suddenly a Bond movie and suddenly you have the world press attention on you. And that that is actually the biggest pressure and that I didn't know. So you don't you don't study don't think about that, that suddenly, everyone, and everyone will write about you. And before that nobody will hear.

Alex Ferrari 5:23
How did you deal with that psychologically? And how did that affect if it affected at all your creativity, or your process?

Marc Forster 5:28
I mean, the the process of movie was a tricky one, because there was a writer strike going on, at that time in 2008. So we had a sort of unfinished script, and then the strike was October to February. So it was very tricky. It was often just me, Craig and me in the trade are trying to figure out what we're going to do next. So so that was the even more pressure, I think, if it would have been a completed script that everybody said, this is fantastic. Let's just go and shoot it, it definitely deflates some of the pressure. But if you have something that's not completed, and you're suddenly stuck in that position, and you have a release date, in place, only five weeks to cut the movie. It's, it's kind of intense.

Alex Ferrari 6:09
Now in I mean, obviously, you also worked on World War Z, which is another small, independent budget. How did you deal with the stress of heading up such big productions? I mean, as a director, there's just so many people in so many departments, and you still trying to be creative and still be intimate with your actors? How do you handle that stress?

Marc Forster 6:29
Um, you know, I'm like, it's interesting. I like it was the it's for the mob Israel sequence when the zombies came over the wall. Yeah. Remember that sequence? Of course. So when I drove in the morning, I had a driver drive me to set in multiway, shelter and alter, and we came to set and we pulled up. And he looked at 2000 extras and helicopters in the air and buses and vans going on Friday night, but a driver literally had an anxiety attack, just looking at it.

Alex Ferrari 7:01
Not helpful.

Marc Forster 7:03
And I was like, whoa, what, what are you doing today? So you just go out and you just have to focus and you can't, you have to plan out all the chatter. Yeah. And I think that's one of the key things for directing in general. You know, you have so many voices always in general, from the financier, studio, actors, producers, whatever they do, we stick to your vision, you when you hear chatter, it takes some some stuff you like, but ultimately, you have to stick to your vision. And I think it's part of the art in that to be able to stay calm and blend it out.

Alex Ferrari 7:35
Now, as directors, you know, there's always that day that you feel like the entire world's coming crashing down around you. I'm assuming you have that every day. But um, there's more than there's that one day on any production, that you don't know how you're gonna get through. So what was that day on any of your productions? And how did you overcome it?

Marc Forster 7:51
I think, you know, I would say when we're shooting in western China, the Katonah our line producer forgot two hours before digital it was still wishes to do film. And Atlantis forgot to order film. So so we sort and left you know, short ends. So basically, where we're shooting these scenes, there was a six minute dialogue scene and only have like two minutes of film. So I couldn't tell the actor you can only piecemeal this and she was doing as a piece of so the actors like actors are playing six minutes of roles and acting the harder but only two minutes of filming it. So at the end, I knew there was no film and then I peed I basically next time I'd just shoot the middle and then the end. But sometimes the actress didn't ascend Why do you do so many takes and the second we got it then it was so great. And and but they weren't aware that was super stressful is thinking of these great performances, but you don't have to go on film. And just telling them oh, you know, we don't have a film in the camera right now. Which is like out wasn't, wasn't the right thing to do.

Alex Ferrari 8:56
Now on your new film, a man called Otto which by the way I saw and absolutely loved this such a beautiful film. And Tom Hanks is this newcomer Tom Hanks is fantastic. By the way,

Marc Forster 9:07
A real discovery.

Alex Ferrari 9:09
A real discovery without question. How did you get involved with this project? And also like, it seems like you're going back to your roots a little bit. It's a very intimate film, very small in scope comparatively to the other big things you've done over the over your career.

Marc Forster 9:24
Yeah, you know, I wrote the book, and I was so touched and moved. And I laughed, and I cried, and then I saw that was a Swedish version of the film, which I saw was good, too. So this movie, we have to become a very conversion out of this because it's so you know, it's so funny, but it's also so touching and dark. And it's like both but ultimately, it's a life affirming film. And what I loved about it brings the neighborhood back together. I think we are also divided these days. And I think that still at the end this is you know this I always feel like it's one country where we all need to work together. And even though we have different point of views, and there are so many different characters on that street, which is so sweet, and I like the new neighbor, the Mexican family that moves in across the street, who she comes over and tries to use English food. And I think food is one of those great things that we can literally all share, which, which definitely wants was someone's heart, but she's so persistent, that neighbor that her name is Mariana Trevino, marriage plays Mosel that autos character, who Tom Hanks plays, just that ultimately can't keep us opens up. He can't, he can't take it anymore.

Alex Ferrari 10:40
Do you? Do you still get nervous when you're directing people like Tom Hanks, like, on the first day on set? You're like, Tom Hanks is here.

Marc Forster 10:49
I mean, no key is I love that. And I think he's one of the greatest stars ever. He's definitely, you know, greatest town that we work with. I mean, it's so extraordinary. You know, after 40 years, he still loves what he does, and, and is a big movie star. And he comes in the morning and he sits on set and he never leaves. He's like, in like a meditation. And, you know, usually stars of that caliber, you take to take that out to trainer, he never he stays there all day long as a crew, he just sits there with the crew, and then you realize, change, life doesn't leave. And it's just this concentration and this sort of just being there. It's pretty, pretty special.

Alex Ferrari 11:29
How do you approach the different? How do you approach different acting styles? And you're directing? Because, you know, Tom Hanks is very different than a Halle Berry. That is different than a Brad Pitt? Like how do you adjust multiple characters in the same scene?

Marc Forster 11:43
Yeah, it's basically you, you have to, like find a way to get to connect and see what what the actor needs or not, and how open they are, and how willing you know, some of you know how, how willing they are to collaborate. And I was pretty lucky throughout my career that I always worked with actors who were very open. And we had, I never had, like, you know, the sort of nightmare situation, and that they were very focused and prepared and, and on time, so I never dealt with, with with the, with the Divas of the show business, which I'm, I'm very, very blessed. But at the same time, you just see what what they need, and really try to feel them out. Because sometimes it's better to say nothing than too much said, because sometimes the actor needs that space, and they find it and you as a director, maybe just have to say maybe we can just try a different prop, you know, try this or that it's less than giving you a demo direction is let's try something a different direction. So so that's, you know, how it how it really from person to person difference?

Alex Ferrari 12:47
And how did you balance the darkness of the story with the humor, because you did it so masterfully because you? I mean, you definitely touch upon very, very dark themes in this in this movie, but yet you're laughing and crying and dealing with those things. It's a very fine balancing act you did.

Marc Forster 13:05
Yeah, it's it's a lot of it is in editing because you know, we obviously shot a little bit more here and there. But it's it's finding this balance also, between the flashbacks and present day that you go, you don't stay too much in the flashbacks to come back that emotion. So stay connected with Tom and in the present day. And also in the, in the flashbacks. Ultimately, they just give enough information that creates sort of a mystery and enough for you to wanting to keep watching. And it's juxtaposing sometimes the dark was the humor strangely direct, you know, when places the hinge breaks, and he's on the floor, and he lands right next to the paper wisdom was the you know, yes to $5. And then he says, Let me get that takes you right back into the human.

Alex Ferrari 13:51
Right. It's just like, like, what is he's just did that. And he's like, no, like, it's a good, good. So the deal I gotta keep so beautiful. Now, I'm gonna ask you a few questions, ask all my guests Marc, what advice would you give a filmmaker trying to break into the business today?

Marc Forster 14:08
I mean, ultimately, I think that, you know, today, you know, you can make your film on your phone. Basically, what it really comes down to is a great story. And I think also, when you find your story, the more personal connection you have with that, the better. It's either, you know, if you don't have the funds, I would recommend to do a short and then have the feature script ready. So you shoot the short and then say, look, there's my short and this feature is going to be and that's how you know how to raise money and, and figure it out and get actors and people that would love the short that's that's take our bet on this guy, or to make a feature for if you can raise the money. But no matter what it all comes down to the script, that the script is really strong and be free. I think it's important to keep it to other people to read the script to have them have a look, get feedback and just keep working. on that, but I think the stronger the script is better. And another thing is, once you make a movie, and you have a movie that works, let's say at Sundance or any of the festivals and someone buys it, that you have a second script ready, because you don't want to too much time say, Oh, I have nothing, I have to write another script or find something for next year or two, to get that going. But at that time, we live in such a fast society that that might have been too late. So I think to have a second project ready is important as well.

Alex Ferrari 15:29
Now, what is the lesson that took you the longest to learn whether in the film industry or in life?

Marc Forster 15:37
I think, you know, patience is definitely something you always have to learn, like, even sitting in traffic and staying home. You know, it's like impatience with these people was, you know, as your kids was everything it's like, just to be patient. I think it's really a hard one.

Alex Ferrari 15:56
Um, what did you learn from one of your greatest failures?

Marc Forster 16:01
Yeah, you know, they always say Silicon Valley is built on failures. And seeing failures are truly key for an artist for anyone, because you learn from them. For instance, after Finding Neverland, I made a film called stay. That wasn't Ryan, Ryan Gosling only walks great task where you McGregor great cars. And, and it the critics didn't love it, the artisan love it as part of a little bit of a following throughout the years. But when ultimately, when I made that movie, I think, why doesn't this print that movie work? And then I and out of that movie came straight from fiction, which also is sort of absurd and comedic. But then we worked and I was able to make that sort of absurdness that movie emotional. And it wasn't able to do that in state, even though visually is cool and compelling. But it ultimately didn't connect with people emotionally. And, and strain. Friction that so.

Alex Ferrari 17:05
So then, in the hardest question of all three of your favorite films of all time?

Marc Forster 17:10
Three of my favorite films. Well, I mean, it's a tricky one. You know, like, I love a lot of the dead directors. You know, I love I think in my Birdman, Swedish director, I would say like wild strawberries of his own, we really enjoy it. I, you know, I mean, there's three. There's a tough one,

Alex Ferrari 17:33
Three today. I know it changes tomorrow. So it will be on your tombstone. Don't worry.

Marc Forster 17:38
That, you know, I like you know, I always loved the Marx Brothers duck soup.

Alex Ferrari 17:46
It's so good. It's still, it still holds today.

Marc Forster 17:50
Yes. And I think Howard harps bringing a baby. It's one of my favorites. Because I just love how fast that dialogue goes, and how she performs that. And that's also one of my favorite films.

Alex Ferrari 18:04
And where can people watch A Man Called Otto.

Marc Forster 18:08
Hopefully, they all will watch it in the theaters. Because it's a movie that really, you should experience in a theater. And it's one of those movies, you know, people seem to come and come out for it. And it's something you want to expense together. You laugh and you cry. And you don't want that alone alone at home for TV. So right now, it's still theaters for next couple of weeks. So please go and support it.

Alex Ferrari 18:29
And very last question. I'd love to hear your opinion on this. Yeah, as a filmmaker, we grew up as filmmakers, we grew up loving movies at the theater. But that seems to be it becoming more and more of an endangered species unless there's certain kinds of films. What do you what are your What are your hopes for the future, my friend because it's tougher and tougher to get people at the theater nowadays.

Marc Forster 18:51
You know, Man Called Otto was the kind of movie Hollywood used to make. Yeah. And they don't make very much anymore. And I ran into a few people answered, really, they said, we have hope again, because the main hook auto seems like people came out to see it. And we didn't think those kinds of movies would stop in a theater. And I'm so glad they came and supported the movie. And I hope you know that people keep coming out for movies like that, because that will keep those movies alive because the financier is obviously in the studio's will not pay for a movie when no one shows up. And they very quickly have the algorithms you know that so many people don't. The decisions today are not being made anymore by the gods by like the old studio heads or people it's mostly made by algorithms and marketing. So can I market a movie with who is more can we sell it? They run these numbers and that's that's how it gets done mostly.

Alex Ferrari 19:45
Marc it's a pleasure talking to you my friend. Please keep up the fight the good fight, my friend, keep making the films you're making. I really appreciate it.

Marc Forster 19:52
Thank you so much, Alex. Have a good day! Take care!

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