IFH 686: How to Get Things Done with David Allen

David Allen is a productivity consultant and the author of the book “Getting Things Done: The Art of Stress-Free Productivity.” He is widely recognized for his expertise in personal and organizational productivity and has developed the GTD (Getting Things Done) methodology.

In his book, “Getting Things Done,” Allen presents a system for managing and organizing tasks and projects to increase productivity and reduce stress. The GTD methodology focuses on capturing all tasks and commitments into an external system, clarifying their meaning and desired outcomes, organizing them effectively, reviewing and updating regularly, and taking appropriate actions. The book has gained significant popularity and has become a widely implemented system for personal and professional productivity.

David Allen has been involved in coaching, training, and consulting with various individuals and organizations, including Fortune 500 companies and government agencies. He continues to speak and conduct workshops on productivity and personal development, sharing his insights and strategies to help individuals and teams enhance their effectiveness and achieve their goals.

Alex Ferrari 1:54
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:59
Without any further ado, let me get to David Allen, a quick introduction. He is the author of The Amazing book, Getting Things Done. It's a book that's influenced tons and tons of filmmakers out there, in addition to people, you know, he's spoken at Google, he's done TED talks, I'm really lucky to that he's come on the show, because he he influenced me a lot too. You know, as a creative person, I'm kind of all over the map and fairly disorganized. And his book really kind of lays out a plan so that you can, you know, basically get things done how that you can, you know, start working on things, not having a million things in your head. You know, especially for screenwriters, or people who are trying to produce a movie, it's hard to know, sometimes you know what to do next, you wake up and it's like, it's such a large enterprise writing a screenplay or producing a movie or whatever you want to do. It's so huge. It's like, what am I going to do today? What am i What's the one thing that I'm going to do today to start moving forward. And you know, his book, lays that out and talks about a lot of different things. And we'll get into that. So anyway, here's my interview with David Allen, for the people who, you know, are listening to this are mostly writers, producers, people that want to make independent films. And I was hoping that you could take a moment just to talk about the GTD system, the Getting Things Done system, and what the idea is behind it, the concepts behind it.

David Allen 3:24
Sure. One of the basic concepts, is that your heads for having ideas, but not for holding them. People actually don't need time they need space. I mean, how much time does it take to have a creative idea? Zero, but you need room. So what the GTD system is, is really was over the years, this sort of unfolded, as to what are the techniques that actually your that allow you to actually clear your head, get stuff off your mind without necessarily having to finish them? And still, you know, be committed to them? So how do you manage all those agreements with yourself in some external way, as opposed to having your head as an office, your heads a crappy office, by the way, it's a crappy studio really is I mean, it'll if you have stuff in your head, there's a part of you that thinks you should be doing all of it all the time. So your head is is consistently trying to multitask what you can't do. That is you can't focus, you know, with focused attention on more than one thing at a time. But there's a part of your head that's trying to do that if your heads the only place it's holding stuff. So just like people keep calendars, you know, I say, Well, why do you keep a calendar? Well, because my head can't do that. Well, why do you think your head can do everything else? And not that? It's like, well, doesn't make much sense. If you don't want to track stuff out of your head, throw away your calendar, don't be intellectually dishonest. So it's really about how do I externalize and objectify all of my work and work in the broadest sense call anything you want to get done? That ain't done yet. That's get cat food as well as you know, submit a new business plan as well as produce the next movie. So all of those things just need to be externalized. That that allows you to see the difference. And actually, you know, cognitively catch the difference but and of weight between dog food or cat food and produce movie in your head, believe it or not, they take up about the same amount of space. And either one will wake you up at three o'clock in the morning, when you actually can't do anything about it, your head is actually kind of a dumb terminal. And it really, it you'll be driven by latest and loudest by things in there. Right? So that's really all that's behind it. So but there are specific techniques, you can't just you can't just clear your head by meditating or drinking. You know? I know so you can leave your head or numb it out, but it won't clear it.

Jason Buff 5:56
Right! So can you talk about some of the techniques that you recommend?

David Allen 6:02
Sure, I'll give you the 22nd version. Okay, whoever is listening to this, hang on, ready, capture any potentially meaningful thing on your mind in some trusted place, that you then clarify exactly what that thing means sooner than later in terms of whether it's actionable, and if so what you're going to do about it, the next action and the outcome you're committed to, then step back and review those things in appropriate categories. So that some part of you is constantly maintaining an inventory of your gestalt of all of your different commitments on all the different horizons and trust your heart, or your gutters. So your pants or your spirit or whatever you trust, to make a good intuitive judgment call moment to moment about what you do. And that's it. Okay. Sorry, that'll, that'll take you two years to build that as a habit. That was a very quick explanation, even if you understand it, it's easy to understand, it takes two minutes to understand the model to about two days, if you actually were going to implement it, like literally, it literally empty everything out of your head and go through and make next action decisions about them and create an organizational structure that holds all that. And then about two years to make that habitual, so that you'd feel uncomfortable if you weren't doing it. Right.

Jason Buff 7:18
So you talk a lot about taking notes. I mean, what, in a typical day, do you just like? How do you organize all those things that are going on in your life? Or how should people try to do that to get it out of their head?

David Allen 7:32
Yeah, it's the capturing stuff is very different than organizing. So I've got, I've got notepad, right on my desk, right now has a phone number on it, I tried to call and nobody answered, or it was busy, but I gotta call them again, because they're gonna make an appointment about my eyes. So it's just on that notepad, if I if I don't finish that call that notepad by the way, they will go, they will get turned off that page and thrown into my in basket, in which case, then later on, you know, sooner than later, I will drive all that to empty by deciding, okay, where does that go? Where do I park a reminder about that, that I that I need to do. So capturing happens all day long, you know, just at any time, when in time, I you know, I carry a little notepad around in my pocket. And, you know, it's a great little app called Brain toss that I can just pop up my iPhone and talk into it, and it'll show up right into my email as a as a as a sound file, as well as, you know, text about it. Right? You know, any of that any of those things work. But, you know, I want to have the freedom to have a thought but not have to decide exactly what to do about it. Yeah, that actually allows and frees up my creative thinking process. I throw away probably half or three quarters of my notes, you know, but when I have I'm I'm not sure what they mean yet, but they might mean something significant. And so I don't want to lose any of those. But then I need to loop back around from another part of my brain and then assess that stuff and and get the executive about a call. Okay, David, what are you gonna do about that? If anything? What does that mean? That a restaurant you really want to track? Or is that a phone number that you need to put in your telephone and address? Is that something you still need to do about that? And those are the clarifying questions you need to ask yourself to decide what this stuff really means. So step one is to capture Step two is to clarify Step three is to organize the results of that thinking in that decision making. Okay, that's how that's how you get your kitchen under control by the way it looks like you know, tornado hit it you know oh my god I got guests coming over first thing you do is you recognize what's not on cruise control, you capture you identify stuff that's that you probably need to decide and do something about. Number two is you need to clarify is that still good food goes in the fridge is that trash that goes away? Does that is that dirty dish or is that clean? And then you organize those you put spices where spices go you put dirty dishes were dirty dishes go you put trash where trash goes.

Alex Ferrari 9:58
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David Allen 10:07
Big Dog. But that's what you need to do with every email with every thought with every creative thing that pops into your head if you want to get it under control and not have it run you, right?

Jason Buff 10:18
Yeah, that's a huge thing, especially when it comes to, you know, screenwriting, and most of the writers, I know that they, and I'm also a writer, but you know, we're constantly with notebooks, because you never you, you have these ideas, and if they're gone, they you know, sometimes you're just like, you know, what, what was I, I had this amazing idea, and now it's gone, you know, and so we've gotten in the habit of taking notes. And what you know, I get a lot out of the GTD system is that you should be constantly taking notes, but about every aspect of your life so that you're not constantly in the state of being overwhelmed by thinking I've got a million things to do, I don't know what to do, I don't know what the next step is going to be. Right.

David Allen 11:01
And you obviously don't need to write down the 50,000 thoughts you have a day, you just need to write down the ones that aren't complete when you have them. There's still something I might need to do about that, as opposed to just grazing in your mind.

Jason Buff 11:16
Okay, now, what what is your feeling towards things like multitasking, or, you know, people who can kind of sit there and do like five things at the same time?

David Allen 11:27
They can't, they can rapidly switch. But whether they're actually increasing their performance by doing that is is in question. There's a couple of new books out that have come out in the last year of a lot of cognitive science research that that has basically proven, that's, you know, that's BS. And if you think your, that's going to actually increase your capability to be able to do that. Now, that said, if you can rapidly switch your focus with a placeholder, in other words, if you've sold or sort of interrupted me, Jason, you came in, and you suddenly walk out and say, Hey, David, by the way, could you do X, Y, and Z, let's talk for three minutes or whatever. And I was in the middle of doing something, as long as I have a placeholder for that thing I was doing. So I don't have to keep re remembering that I need to do that. In other words, I'll throw the notes or barbed wire work literally right into my own physical basket. And I'll turn around and then engage with you why, because I got to play somewhere that as soon as I stopped engaging with you, I can pick that right up. But that leaves my brain clear to not focus on you, and whatever's going on there, as opposed to trying to keep hanging on to it. So that's why external having an external brain and having the capability to be able to capture and placeholder stuff that's not finished, in some trusted place, will allow you to switch rapidly. If you don't do that, then you truly and they've proven this that you you do your cognitive function is sub optimal, you're trying to your switching costs are huge. In other words, you're trying to focus over there, but there's a part of you that's still hanging your focus back to where it was, that doesn't want to forget it. But then you're so you're not fully present, really, with any of that. And people can get pretty good at what it looks like. But this is a, you know, there's new, there's a lot of data out there now that that proves that's not true. They've even believe even found that that that even using hands free phones in your car is as dangerous statistically as texting, simply because of the switching costs in your mind. So you'll think you'll think you're driving in the you know, in the right lane, and the brain kind of will kid you to think that's true. And actually, that's visually what you see. But your mind went off somewhere else on that phone call that you were talking about. And it's actually that's actually not true. Surprise me to read that data. But that's the that's all that's what happens, your brain is really wasn't designed to hold on to more than about four meaningful things at once. It does that very well. By the way, that's how you survive on the savanna. That's how you can eat and not be eaten. But that rain took you know, however many millions of years it developed to be able to do that very well. So your brain can recognize brilliantly even better, way better than any computer yet. You walk into a room you recognize patterns, you see, that's a light, that's a chair, that's a person, that's a thing, that's a printer, and the computer still can't even do that yet. You're doing that all the time. By the way, your brain is brilliant at that using long term memory, pattern recognition, making sense out of your world, but it's totally present when it does that. What your brain can't do is remember where you left your keys.

Jason Buff 14:32
But you know, that was one of the really things I loved your TED talk when you were talking about how the brain has almost a you know, and correct me if this wasn't what you were saying. But the the brain's tendency to be a natural planner, to the point of or that we've kind of gotten away from the the way that the mind works, and we've started kind of changing the way that we accomplish goals in a somewhat unnatural Throw away.

David Allen 15:00
Yeah, yeah, that's fascinating. It's fascinating to realize that, that, you know, what we automatically do and how we naturally plan is not how most people actually plan the more complex things. It's how you get out of bed, how you get dressed, it's how you, you know, cook dinner. But when people didn't say, Okay, now I need to, I need to, you know, be the production manager for a movie, how do I plan? You know, how do I plan budget and all this other stuff, and you know, anything anymore? Or even just your wedding? Or how about just a big party you want to give or your next vacation. And most people, you know, either don't then plan them at all, or they're sort of driven by whatever the latest and loudest thing is, as opposed to learning from ourselves in terms of how the brain really naturally does it. It was fascinating to me, just to uncover that,

Jason Buff 15:48
Right! So if somebody's you know, sitting there today, you know, working towards a project, let's say, for example, their their ideas, they they want to produce a film. But, you know, when it comes to screenwriting, and when it comes to producing, you know, something artistic, or, you know, films are basically like a little business anyway, you know, I mean, a lot of people don't think of it like that. But so we kind of get into this abyss where you don't know what to do next. And you're starting out, and you're kind of like, okay, I know, this is the end goal. And I know kind of where I'm at right now, how do I get, you know, from point A to point B to point Z, you know, and not just like, be completely overwhelmed all the time with I have 10 million things I have to do. Yeah.

David Allen 16:36
Well, with all of it, externalizing it getting out of your head, you know, get yourself a pen and paper, just pull, you know, pull up some computer file is pull up a Word doc and just dump it out. All the ideas, every single thing you might need to think about or whatever about to film or about what your project. I mean, that's that is part of the natural planning model is once you have a vision, and it's not met met by current reality, it creates this dissonance it says with God, I got to try to get I tried to get to close the gap between the vision I have in my head and where I am right now. So there's, you know, so you do a part A with that, which is okay, any potentially relevant ID I need to capture, get out of my head. And that's what most people refer to as brainstorming. But that's, and that's, you know, that's the first thing is don't, you know, don't let your brain get constipated by, you know, oh, I got a 10 million things to do, I don't know where to start, well write down where you might start. All the places you might start, you know, as Linus Pauling said, The best way to have a good idea is to have a lot of ideas. So get them all out. Now, you don't leave them all out, just in terms of them willy nilly. You get them all out, and then there's a part of you that will then naturally start to recognize patterns and start to recognize components and sequences and priorities. Oh, that's more important than that, oh, yeah, I need to handle that, you know, first thing I really need to do is, and that's just good, sort of natural thinking. But you have to, you know, sort of go with the flow in terms of how your mind really thinks and capture that as opposed to it's got to be right before I write it down. That's death. And that's how we were taught. That's what planning was all about. If you if you know, if you're old as I am, you we were taught outlining in schools, you know, to write reports, and that's, you know, you, you sit down and start by trying to create an outline, but good luck, that that forces your mind to try to figure out what's Roman numeral one. And, you know, there's quite a bit of thinking you have to do before you even can trust what you think Roman numeral ones can be. And so giving yourself permission to have the freedom to be to use the creative aspect of who you are and how your brain works. I think that's, you know, it's our educational system that that sort of cultivated all that. But there is a way you can really make all that work. I mean, you know, come on the, you know, some of my biggest champions, were the Simpson writers. And that really, Joss Whedon, and I can talk about him because they mentioned it publicly. I mean, Josh, in Fast Company article said, Look, you know, when he when he did the last, you know, when he shot the much ado about nothing in his backyard, he said, wow, you know, if it wasn't for David Allen's next action concept, I never could have done that in the three days we did it. So, you know, and, you know, Howard Stern is a huge fan of mine really changed his life, he would tell you that he's spoken about it on you know, on the air for months, right once he wants, you know, he sort of got coached with our with our model is really freedom because what it does is it frees up space for these guys. That's that's what the creative people want. That it actually frees up space for anybody. But you know, what you do with that space is up to you. If you're a rock musician, you'll use space to get more music ideas and to make sure you finish the songs instead of just starting. You know, if you if you're a 55 year old executive that's about to merge with another company. You'll use space to be more strategic and in your negotiations and you're thinking about, you know, priorities

Alex Ferrari 19:59
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David Allen 20:08
And if you're a writer or screenwriter or you know, if you're an indie producer, what would you do with more space? You know, there's a whole lot of things you could do with more space, I would imagine. But the space is what you need. And, you know, all GTD, the Getting Things Done modeled in bits, okay, here's how you get space. And you don't have to go very far to know where to start. Just Just ask yourself, What's on your mind? You know, Jason, if I ask you, Hey, if you if you weren't talking to me right now, what? Where would you mind go? What's the most on your mind? Right, yeah. Whatever you answer is very probably going to be something that's hung up and you're the bottleneck. The reason it's on your mind is because there's some decision about it you haven't made, or you haven't parked the results of that thinking in some, in some place your trust?

Jason Buff 20:56
Right! Yeah, I mean, I'm your, the book is pretty much for people like me, I think that, you know, I have too many things going on in my head. And, you know, it's, it's really helpful just to say, okay, you know, I went through, when you're doing the TED talk, you had the thing where you take notes, and you get all the things out of your head, that you're, that are kind of occupying your time, and then taking that and figuring out, you know, what, exactly are you going to, you know, what are the what are the next actions you're gonna take? And the really important thing, for me was the concept of what can you actually do right now, and what you're just sitting there worrying about, unless you can actually take action on it right now, there's no point in worrying about it, you know, put it in, put it there and know that you have to do it, but don't sit there and like, kind of go, you know, churn the wheels over and over thinking about that and focus on things you can do.

David Allen 21:49
Sure, there are no problems, there are only projects. So you'll only call something a problem. If you think something ought to be fixed about it, you're just not willing to figure out or take a risk to try to do that. Right, right. I mean, so taking anything that's an issue or problem that you need to decide, look, to your point, can you do something about this or not? 90% of the time, you probably can and just haven't figured that out, or you haven't sat down and force yourself to make that decision. Wait a minute, what more information do I need? Wait a minute, who do I need to talk to about this? What do I need to do to move the needle if I if I was going to pay you a million bucks, just to start making progress on that problem that issue that opportunity? Where would you go right now physically, what would you do? And that kind of rigor, you know, to your point of that the next action thinking is so powerful, it's so mundane. And yet, so, you know, it's the silver bullet.

Jason Buff 22:50
Now, one of the things that I really enjoyed about the book is also the concept of tricks. And, you know, some people now would just would refer to that as hacks. For, you know, organizing, can you talk about a few of your favorite hacks or tricks for, you know, for implementing the GTD system in your life?

David Allen 23:09
One of the best is the two minute rule. Anything you can finish, once you decide the next action, if you can actually take that action within two minutes, if you're ever going to do that action at all, do it right, then it'll take you longer to actually stack and track it and look at it again, than it would be to finish it when it's in your face. If you just did that around your house, or your apartment, or your flat or wherever you live, if you just started to implement the two minute rule, flashlight that needs a battery, it would only take you two minutes to go get that battery and stick it in there. You'd be amazed how much cleaner your house it would be if that's all you got out of what I did is the two minute rule. That's one of the most popular hacks have emerged out of all of this. Go ahead, sorry. Yeah. You know, there's, it's not really a hack. It's just it's an absolutely necessary principle, which is just write stuff down, have an in basket, have a physical injury, throw stuff in there, and then get an empty every, you know, 24 to 48 hours. I mean, that there's there's no bigger, better habit. People say, Gee, David, what rituals and habits have I installed that's laid the main one. You know, there's all kinds of stuff I hate to have to think about and have to decide about. But because I'm so now addicted to getting my in basket empty, it forces me to make those decisions so I can empty it. It's one of the best, that's one of the best tricks in the world, in terms of being productive, because people just avoid next action decisions about all kinds of things. So they just spread stuff around in their life. And then it starts to create this ambient stress, because it's yelling at them all the time. And they just no mouth to it.

Jason Buff 24:48
Now, can you just go a little bit more in depth with the next action concept? Just for a second?

David Allen 24:55
Yeah, well, you know, write everything down that's on your mind. Alright, then take each one of those things. One at a time ago, okay? If this is something to move on at all, it may have been just a harebrained idea or something else. But is there something to do about this? What specifically physically visible action would would I need to take to start moving toward closure on whatever this thing is? If it's if you wrote down cat food, what's your next action? Oh, I need to buy cat food. Or Great. Do you know where to buy it? Yeah, I do. Where they do you keep a list of stuff to buy when you go there? Yeah, right up on the fridge. Great. Go stick it there. Cat food on the posted on the refrigerator and now you're in then it's off your mind? Some fournisseurs. Okay, did that. But you have to decide what's the next step on that. Okay. Okay. New indie movie idea. Fabulous. What's the next action? Oh? Well, I don't even not sure how to start. How would you figure it out? You know, I want to talk to somebody who actually produced it in the field. I have never done one before. And I should talk to him. Great. How would you? How would you plumb their brain? Maybe we should have lunch for them. Great. What's your next action? Set up a lunch? How would you do that? Send an email to send their phone call to me. Let me let me shoot him an email. Great. How long would that take? 30 seconds go. Suddenly, you know, suddenly you're off and running. But you still haven't the foggiest idea how to do an ad, you just made a decision that got you in the driver's seat of this situation, as opposed to feeling the victim of now over committing and having a beat you up.

Jason Buff 26:35
Yeah, and it's so simple. But it actually I mean, it does completely change everything. You start thinking like that.

David Allen 26:41
I call it the magic of the mundane.

Jason Buff 26:46
Do you actually have a Do you have to have a physical exam? I mean, you talk about your in basket and you know, everything that I do if I have papers, it just becomes out of control here. You know, I do everything virtual but you think it's it's better to have physical there.

David Allen 27:01
You still have a physical driver's license. You still you still get some bills in the mail, you certainly get certain some physical mail you get FedEx, it's

Jason Buff 27:10
Not well, I'm an expat like you. I live in. I live in Mexico. So you know, we don't get mail where I live, but I get your point.

David Allen 27:19
Yeah, but you know, believe it or not, there's a lot of stuff that I need to print out from my computer and throw it into my in basket, because there's stuff that I need to do or think about that. And I want to I want to have a written, you know, thing to that helps me think about it, you know, or I'm halfway through something, and I need to remind myself that that's not finished yet. And I need to come back to and I'll print it out and throw it in my in basket, which then is a trigger to then oh, yeah, let me pick that up and keep going with that. Certainly a lot less paper now than there was, you know, 20 30 years ago for sure. Right? But even even so, you know, where do you throw back, you get flashlights that get dead batteries. I throw those in my own basket, if I don't have the batteries in anything. And if you take any kind of notes when you're on the run, what do you do with if you're doing any kind of creative writing by hand? You know, what do you do with those notes? You know, and if you're taking notes on a phone call, right? You ever do that? Yeah. Yeah. What do you do with those notes?

Jason Buff 28:27
Well, I just usually I just use Evernote. So I'm just I type faster than I write. But I've also got a, you know, a notebook. Whenever I go to a store, I just buy like five or six notebooks and just have just have it there, you know, because you'll you'll be able to jot stuff down.

David Allen 28:42
Well, you know, if I were to sit down next to you, deskside you know, Jason, we'd I'd say, I'd say Do you still have bigger those notebooks? Probably not. Well, that's fine. It means you process them. That'd be my point. If you still had them lying around, because there was still stuff in there that you hadn't decided what it meant. And it was still potentially pulling on you to make a decision about it. You know, that's that's unhealthy. spiral notebooks are dangerous, you know, because of that. I use a spiral notebook, but I use one that's perfect. So you can I saw I tear it off so it stays empty. Yeah, you know, but the stuff I tear off goes into my in basket if it's if it's if I can't finish it in that moment. So I still need a physical basket if you can get by with that one. They but there's no there's no right or wrong about any of this. It says okay, got anything in your head. And if you do, there's some because of some something you have not captured somewhere.

Jason Buff 29:42
Now when you say you've got it in your head, I mean, like subconscious thought I was wondering how you feel about like your subconscious thought.

Alex Ferrari 29:51
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Jason Buff 29:59
So how is that affecting you? I mean, are you are the things that are in your head, like, you know, if you've got like 20 things that you're kind of like organizing, trying to keep track of? Are you conscious that you're doing that? Or is that something that you're just kind of doing? And it's affecting, you know, just your mental, you know, alertness or being able to be present?

David Allen 30:23
I'm not sure exactly. Obviously, if it's unconscious, you're not conscious of it. I'm not aware. So. But essentially what I do, because I've externalized all of these commitments, then it frees me up to just trust me intuitive judgments. And that intuitive judgment is being matured and constantly, I'm thinking all the time, I'm constantly reassessing, what should I do? Where's the thing? Where what do I feel, you know, like, I need to put my energy and focus right now, you know, that my system doesn't get rid of that it frees you up to do that frees you up to be making good intuitive choices, instead of just being driven by the latest and loudest, and then Lipson and hoping you know, so you want to move from hope to trust basically, in terms of you just your judgement about what you're doing. But um, you know, I'm constantly thinking of what should I do now? When Where's where's the? Where's the optimal place for me? Should I take a nap? Should I have a beer? Should I? Should I go hang out with my dog? Do I need to take a walk? You know, should I be, you know, cranking on this, you know, slide deck that I need to upgrade right now. So I don't know, if it's your unconscious, I think that I think you don't have to go very far just to start to pay attention to what has your attention? What do you then need to do to take that pressure off your head? You know, what's the next thing that should be telling you what to do the weather that's coming where that comes from, you know, the Oracle or God or, or your your liver or I don't know, whatever the source of intuitive knowing is, you know, who knows. So this is about about, you know, sort of structuring your life in some ways. Matter of fact, a lot of people are uncomfortable with how unstructured getting things done is because they want to feel more confidence that they that they really nailed it all down and can and can tack it all down and nothing's gonna move, you know, and come out from under them. Good luck.

Jason Buff 32:14
With that, that was what I was going to ask you about, you know, that, that you talked about the false sense of control that you get from, you know, having everything in your head, and there is that aspect of control? That I mean, that's counter that resistance that people are just like, oh, I don't want to, you know, I don't want to stop having all this some, I don't want to put it on a piece of paper. Because that might mean that something might happen to it. Or it might you know,

David Allen 32:39
You'll make that happen, you'll make you feel more out of control about how out of control you really are. That people get mad at me for their list. I go excuse me, it ain't my list, dude. It's yours. You know, your choices? Where do you want to track that stuff? And I just, and I'm not into convincing anybody, I'm just look, I'm just sharing information with you. Right? And prove me wrong, implement these processes. And I absolutely guarantee you without fail, you'll feel more in control and more focused, so that you can deal with that and have more mental and cognitive space to do the more meaningful things.

Jason Buff 33:18
How did how did you go upon? How did you come upon this? I mean, when you have in your life, where you also kind of just like one of the people that was overwhelmed with stuff and had to I mean, how did you discover this system?

David Allen 33:30
Ah, I've just been a, you know, I'm a freedom guy. And I love I love ClearSpace. Right? I've always been attracted to the Zen aesthetic, you know, sort of the negative space, or, you know, I was I read all of Suzuki and watts, by the time I'm finished high school. So I've always loved that kind of minimalist aesthetic. But then, you know, when I got into sort of the personal growth game, and you know, how do you grow yourselves? And how do you find enlightenment and all that good stuff, you know, this is California in the 60s and 70s. and discovered that actually, there are things you can actually learn to do that actually give you more of a sense of personal freedom, and more of a sense of space, and a whole lot that had to do with your agreements. You know, that was a big aha, in the personal growth loop, which was, you know, how do you manage your agreements, and what's the price you pay? If you break an agreement?

Jason Buff 34:22
Then what do you mean by agreement?

David Allen 34:24
Well, if you just said compromises, you know, the agreement, you make call Hey, David, let's meet at you know, let's do this podcast on you know, this date this time. That's an agreement. I say, Yeah, I just made an agreement. An agreement just says any commitments, you've got to do something whether an all agreements or with yourself, many of them involve other people, but they're all with yourself. You've agreed with yourself, you're gonna do that. You tell yourself I need cat food gets me in an agreement. You know, yeah, I just agreed with myself that yes, I'm going to get cat food somehow in some way. So understanding that When you keep an agreement feels fabulous improves your self confidence. If you break an agreement, they will undermine your self confidence automatically. It's an automatic price you pay that you disintegrate trust. If you didn't show up, you know, or if you you know, there are people I love dearly, but I don't trust for them, and I can throw them to show up, when they're going to tell me they're going to show up just based upon that, because nothing wrong. I don't judge that I just that's just data. But I don't trust them. I don't trust them to keep to, you know, they tell me something, I doubt they're going to do it and shouldn't organize my life accordingly. But but they're all of these agreements with yourself, what happens then, if a broken agreement automatically creates stress. So all those things you've told yourself to do, and most people have between 30 and 100 projects, and between 150 and 200. Next actions, if they actually sat down and truly inventoried their commitments personally and professionally, while the things they think they should do and told themselves they they need to do. So if you want to get rid of the stress of broken agreements, either don't make the agreement, don't throw the list away, say, oh, you know, I'll live spontaneously, you know, good luck. or complete the agreement, go finish it all. Of course, if he went and finished everything on your list in two, three days, you'd have a bigger list because you get so excited having done all that you'll take on bigger, more incomplete stuff. But the real key is, how do I how do I kind of renegotiate those agreements? See if you said, Hey, David, let's do this podcast here. And then I came back said, you know, I agreed to that before, but something came up really, really critical that I have to handle can we do it another time? And you go, yeah, then I renegotiated the agreement, I don't have a broken agreement. But you can't renegotiate agreements with yourself, you can't remember you made that's again, why keeping track of all of this stuff, so that you can look at it and go, No, I'm just gonna do this podcast with Jason right now. That's the best thing to be doing. But the only reason I can be present talking to you right now is because not long ago, I looked at everything else that I might would could should ought to do and said yet. But I couldn't I can't do that in my head. I could remember about four things. And that's about it. Everything else just becomes this huge jumble and jungle. But once I've got them out and have all these decisions made about the actions and just all I have to do is plan for those Action Lists, look at my calendar doesn't take very long, and just feel comfortable that this is it. Nothing, I'm not missing anything. Now I may I may have made a mistake, you know, maybe talking to you is the wrong thing to do. And I'll find out live and learn. But at least I'm confident that this is the next mistake I want to make.

Jason Buff 37:36
That makes sense. Yeah, definitely. Now, you mentioned Howard Stern. And I know Howard Stern's a really big into Transcendental Meditation. And a lot of this seems to be influenced by Eastern thought. Was that something

David Allen 37:51
Eastern thought just came up with the same thoughts I did.

Jason Buff 37:57
They all read your book, you know. mean, just the concept of you know, meditating and emptying your mind in that way. And being present. And you even mentioned in your book, the mind like water? Concept?

David Allen 38:13
Yeah. Well, you know, that was I had, you know, several years in the martial arts, you know, and got a black belt many years ago and in karate, and there's, there's quite a bit of training about how do you clear your head in the martial arts, Bruce Lee was the guy who was sort of made famous, this whole idea of be like water or grasshopper from his guru, because, you know, the idea is don't over under react to be totally open to the to the present moment, you know, be soft and hard as needed be, don't over under react. And that's, that's the idea is that you don't want to take one meeting into the next you don't want to take home to work. You want to be able to be present, really, the whole idea of GTD is about being present, that's your optimal productive state, whether that's the best way to hit a golf ball or tuck your kids into bed at night, or make spaghetti. You just want to be there when you're doing it. As opposed to having your your cognitive function split. So that's, in a way, this is just a mechanical process. It's not something to believe it's not something it's not some cognitive thing, go. Look, the brain sciences is now validated all of this. And it took me 35 years and learning it on the street and watching spending 1000s of hours with some of the best and brightest and sharpest people on the planet and busiest and watching what happened when they started to implement this and how much it changed their life and their work without exception. So that's why I wrote the book because I think it's a better right manual.

Jason Buff 39:44
Now what what were the Are there any books you can aside from your own book? Are there any books that were out there that influenced you and you could recommend as well or any resources out there that people could look

David Allen 39:56
There were there were a lot of them over the years I you know I

Alex Ferrari 40:00
We'll be right back after a word from our sponsor. And now back to the show.

David Allen 40:09
One great book, by the way for especially for creative types would be Steven Pressfield. Book. The War of Art. Oh, yeah. Yeah, that's a great one fabulous book. And that's what and the two I mentioned, by the way, if anybody's interested in the cognitive science stuff, I mean, it really is quite fascinating. And to have shown up in the last few months, one's called the, the organized mind, by Dan Lemington, le VI, ti n. He's head of cognitive science research at McGill University in Quebec, or wherever in Canada, that is, and a Belgian named Theo Compernolle, Compernolle has just written a book called Brain chains to words like chains around your brain brain chains. And, you know, he's he, he was a child psychiatrist, and then an MD, and then I got into cognitive science. And that has been, he's doing quite a bit of executive coaching in terms of stress management, simply because he became fascinated with this whole idea of the brain as a tool. And he's, he's accumulated aggregated, 600 different studies, from the cognitive science field and world in the last decade or so. And, you know, and kind of reads the riot act, everybody about multitasking, and what the digital world and social media and so forth are, are the addiction that that's making so easy for people to get invested in and engaged in, that's been stopping a lot of other you know, real cool stuff, like real conversations and real relationships. And he's got a he's not against technology, he just saying, be careful, because this is highly addictive, and that they've now proven it love truly is an addiction. That if you if you're if your social media, even just having your your smartphone in your pocket, wondering, who's texting you creates a dopamine rush. So you literally are getting the same kinds of things that you do with an opium or heroin.

Jason Buff 42:23
Right, it seems like, you know, the older I get, the more I realized that my life is determined by the little things that give me a little dopamine rush, you know, like, the career that you choose, and the people that you are around and all the little thing, you know, even the the color of paint that you choose in your house or whatever, it's like everything is determined by the that little rush you get from it.

David Allen 42:45
There's nothing wrong with that. I mean, exercise does that so you can't fault exercise. Which is which? Which are the healthier dopamine rushes, you know, what do you want to get addicted to, you want to get addicted to working out, you want to get addicted to, you know, you know, in Fetta means, right.

Jason Buff 43:06
I also like the idea of, you know, you were talking about how you, you want to write stuff down because your future self is not going to be in the same state of mind that you're in. And always, you know, you always need to be somewhat aware of, you know, how your brain changes from maybe one time of day to another time of day, or how you're in a certain kind of state of mind, where you're being very creative and coming up with ideas and appreciate the fact that maybe later on in the day, or maybe whenever that's gonna kind of disappear. And you're leaving kind of like future notes or like, note to future yourself, you know, because it's funny, I had a friend who would go out and drink a lot. And he would always leave himself voice messages. And he would wake up the next day and be like, Okay, what, what's going on? And he'd be like, Dear future, Mike. This is what's smart today.

David Allen 43:59
Welcome, you know, I think it's really intelligent people that realize they're only inspired, and Intel, and then you're only inspired and brilliant, you know, at very random moments in your life. And, you know, so what you want to do is if you're lazy and smart, what you want to do is capture those potentially useful, inspirational intelligent things. So that when you're kind of thick and dumb, you do smart things. So you know that yeah, it's the it's the kind of thick and dumb people that think they're smart all the time. The strange thing is, is that when you are inspired and have an inspired thought that that place that that we seem to operate from there has no sense of space and time you're in your zone. So it doesn't it's not kind of that consciousness is not so well aware of history, or future. It thinks it thinks you'll be inspired and smart all the time. So it isn't was intelligent of your friend to realize, hey, when I'm in school I heard the future me may not be so inspired. So I better grab that and throw it at him. Yeah.

Jason Buff 45:09
I'm always surprised if I go back and look at my notes. Sometimes I came up with, like, you know, I write every day I write in the morning. And that's like, when I'm focused coffees going and everything. And I always shot, you know, I go back sometimes. And I'm like, Yeah, I remember everything that I wrote down, and I'll go back and see those notes. And it's like, oh, wow, that was a really great idea. But I just, you know, for whatever reason, it wasn't there anymore. You know, the, my ability to recall it just had gone away. So can I want to wrap it up? Because I know you, you know, have things to do? Can you just talking to people who are out there? In our audience, it's filmmakers and screenwriters and people who are working on projects? Can you you know, what do you think, is a good idea for them to start doing what can they do today to really start moving forward and not being frustrated and getting their projects, you know, on the road to being, you know, completed?

David Allen 46:05
Well, come on, I would be remiss and not saying get my new version of getting things done. And read it, if you haven't yet. I mean, it truly it is the manual for all of that, and then we'll, it will be pretty evergreen for lots of years to come in terms of, you know, what we've uncovered and what we've discovered about it. So that's, that's essentially a, you know, a great resource. That's, that is a way that is a way to start. But quite frankly, it just make sure you've got some, you know, the take up, you might want to take a few hours. At some point, if you can carve that out of your life, and say, Okay, I'm gonna do this dumb thing called sit down and write down every single thing that's on my mind. You know, anything about anything, you know, little things, big things, personal things, professional things, creative things, anything and truly keep going. You know, most people can do that in about an hour or two leashing get most of it. And then, you know, go through each one of those and say, Okay, what is exactly my next action? On this? What's my next action on that? What's my next action on that? So just capturing, and then applying the sort of next action, cognitive rigor to these things? And then you're gonna have to, then you'll have to get creative to decide what do I want to do? If I can't take that action right now? Where do I want to park? And how do I create a list? How do I create some sort of organizational system, if you don't have one already, you'd need to then go through that process. So ideally, you you know, set up a whole day, get my book, because I actually walk people through this exercise, you know, blow by blow part in part two of the book. That's one of the reasons I wrote it that way, so that people didn't have to hire a coach to walk them through this. But you're not born doing this. And it doesn't come, you know, automatically, you actually have to sit down and put cognitive horsepower to this game. And it does take an investment on the front end, doesn't take a lot of time and energy to maintain it. As a matter of fact, it's much less than what most people are trying to do once you actually get this setup, but it does take an investment on the front end.

Jason Buff 48:07
Well, David, I really appreciate it. Thank you so much for coming on the show. It's a pleasure to have you here with us today.

David Allen 48:15
Hey, it was fun. Jason was great.

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IFH 685: Learning Screenwriting Story Structure with John Bucher

Today on the show, we have storytelling guru John Bucher, who is a renowned strategist, communicator, and cultural mythologist based out of Hollywood, California. Disruptor named him one of the top 25 influencers in Virtual Reality in 2018.

“John Bucher is an influencer. He’s one of our most prolific contributors.” — HBO

He is the author of six books, including the best-selling Storytelling for Virtual Reality, named by BookAuthority as one of the best storytelling books of all time. John has worked with companies including HBO, DC Comics, The History Channel, A24 Films, and The John Maxwell Leadership Foundation and served as a consultant and writer for numerous film, television, and Virtual Reality projects. Currently, he teaches writing and story courses as part of the Joseph Campbell Writers Room at Studio School in Los Angeles and at the LA Film Studies Center. He has spoken on five continents about using the power of story to reframe how products, individuals, organizations, cultures, and nations are viewed.

John is a prolific writer.

STORYTELLING FOR VIRTUAL REALITY

Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in Virtual Reality. Interviews, conversations, and case studies with both pioneers and innovators in VR storytelling are featured, including industry leaders at LucasFilm, 20th Century Fox, Oculus, Insomniac Games, and Google.

A BEST PRACTICE GUIDE TO SEX AND STORYTELLING

A great deal of storytelling in film and television involves narratives that include sexual situations and nudity. The increased amount of online and streaming content outlets has, in turn, increased the number of narratives that involve these once-taboo subjects. Often, even though directors and producers desire to handle such issues with professionalism, sets become awkward when producing these scenes. A Best Practice Guide to Sex and Storytelling serves as a helpful tool for guiding creators through these waters.

MASTER OF THE CINEMATIC UNIVERSE

Master of the Cinematic Universe is a guide to the future of transmedia storytelling. Content creators of every flavor are constantly needing to expand the mediums they can work in. This volume serves as a resource for using the timeless truths of story structure to craft established as well as up-and-coming short-form media formats.

STORYTELLING BY THE NUMBERS

Storytelling By The Numbers is a collection of essays and articles that John Bucher has written for LA Screenwriter and a variety of other outlets. All are meant to strengthen storytellers and scriptwriters. Bucher examines trends and tropes found in current film and television and uses these examples to demonstrate how and why they work as storytelling devices. Writers from any genre, working with any type of narrative, can find jewels of wisdom and applicable nuggets for their own ideas. The collection also features ten powerful writing prompts to assist writers in creating or developing a script idea from a single character.

Enjoy my conversation with John Bucher.

Alex Ferrari 0:36
I'd like to welcome the show John Butcher, brother, thank you so much for being on the show.

John Bucher 4:46
Hey, it's my pleasure. I've been a fan of what you've done here for a long time, and it's real honor to be on the show.

Alex Ferrari 4:52
Thank you so much, man. I appreciate it. So before we get into it, man, how did you get into this ridiculous business we call the film industry.

John Bucher 5:00
Well, it's sort of a funny story actually. I was involved in music in high school, and I thought music is what I wanted to do with my life. And I went to college. And I decided, you know, if I'm going to go into music, I should learn how to be an engineer, you know, somebody who sits behind these big production boards. And so I looked at my college catalog, and it said, they had something called the Recording Arts. And I said, excellent, that sounds great. So I signed up for the first class and the first day of classes, they pushed a TV camera out onto the floor. And I realized I had actually signed up for this course where it can film and television Recording Arts meant visual recording, not music. And I was too embarrassed to say anything. So I just went, you know, through the first courses, and I found out that I loved this medium. So I began making short films and writing screenplays in creating work. And I, you know, began to realize that this is actually something people do as a career. And I knew I wanted to tell stories, the rest of my life. And so this, this medium sort of came and found me,

Alex Ferrari 6:15
basically, and I'm assuming you've, you've gone through a couple of landmines and trenches while working in the business you've, you've taken some shrapnel along the way.

John Bucher 6:25
My God, man, I could tell you stories all day long. I the first time I arrived in Hollywood, the very first job I got here was working on a reality show called flavor of love.

Alex Ferrari 6:41
Oh, Mike. Okay. Do you stop right there? I saw I saw the three seasons.

John Bucher 6:45
Okay, you're

Alex Ferrari 6:46
I was I was a fan of flavor of love. I'm sorry, everyone listening, do not think any less of me. Now, this was a darker time in my life where I was not educating myself as much as I should have been. And I was vegging out. And I was obsessed with flavor of love. and New York. And and what it was that the Bret Michaels thing I saw right afterwards. Yeah.

John Bucher 7:11
I worked on all those shows. Man, I love New York. Rob love, I worked on all those shows. That worked as a production assistant, okay, at the lowest levels. And man, I can tell you stories, just war stories from those shows. But I gotta tell you, it also gave me a taste for what working in this business on a daily grind is like, and, you know, I sort of began to love this idea of just being on sex every day. And the way that you know, the the producers of the show, were crafting something that was tremendously entertaining. Now, like you, I'm a bit embarrassed about it. When I was working on it, I wouldn't even tell my mother what show I was working on because I didn't want her to tune in and watch it and be so disappointed in me.

Alex Ferrari 8:01
You mean to tell me that that show wasn't real?

John Bucher 8:04
Oh my gosh.

Some of the finest writers in Hollywood crafted the storylines that you saw on TV. That is remarkable.

Alex Ferrari 8:15
You know and there's no I I've done a little bit of reality work but mostly in posts I know actually argue No, I actually was a PA on some Nickelodeon reality shows back in the day, when I first started out, but there's nothing like being on a reality show to kind of its you want to talk about getting shrapnel. Ryan, you want to talk about hardening that, that that shell around that skin, man working in reality is like oosh It's rough. It's a rough scenario for any for every and everybody involved from the VA to all the way to the top because, you know, a lot of times you're not working with professional, be professional, you know, talent, right? And all the egos get a little bit out of control sometimes.

John Bucher 9:04
So for everybody, yeah, let the crew everybody is on a hustle. And everybody is just trying to make this something that will be successful. So everybody makes more money and gets more work. It's sort of an environment completely crafted around fear in many ways that you know, this is going to be a big embarrassment or it's going to be a career killer for a lot of people rather than a career maker.

Alex Ferrari 9:32
Yeah, it's you know, there are reality shows are fantastic. I mean there are Emmy Award winning and things like that but like I even did a my one of my short runs and post I did I did a color grading on a like, bridal dress show like you know you wear the dress or you sell the dress or you make the dress. I lasted three or four episodes before I just like I can't I just can't. This is the most unprofessional situation I've ever been And and I mean and I and I work in independent film like I mean I would 1515 different camera setups different color spaces different every I'm like, do you guys even like Have you even like, taken a YouTube course on how to shoot stuff? I couldn't I just couldn't. It's insane All right, so you definitely

John Bucher 10:21
did that old documentary, American movie about the

Alex Ferrari 10:26
fantastic love that love is fantastic.

John Bucher 10:30
And it probably is the closest thing you'll ever see to how reality shows get made. It's it's, you know, 27 different camera setups with every color balance and F stop known to man on cable coming in and out of the project. It is a very, very close representation of what making a reality show is like, and what was it called American

Alex Ferrari 10:57
American movie? Yeah, American movie, not American, the American movie. Anyone who's listening, go and rent American movie. It is arguably one of the most stellar documentaries on the independent filmmaking process ever. And it's just so entertaining to watch. brutto. It's also brutal to watch. It's like watching Deadwood. When you saw Edward for the first time the timber and Deadwood movie, you're crying. You're just like, if you're a director just like put just give him too much. Let him make his movie.

John Bucher 11:27
Why do you? And would you also not say that like after watching that there's no excuse for me not to go make my film after watching what this guy goes through to make his like, this guy's got way worse off than any situation I've ever been in. If he can do it, anybody should do it.

Alex Ferrari 11:46
I mean, we could we could go down this road of conversations in regards to Edgewood and how fantastic his films were in the way that he made them. But that movie The the Tim Burton movie, you sit there going, Oh, like, you know, getting a whole bunch of dentists together and like literally putting together plastic plates to make saucers. And he had no understanding of any sort of aesthetic or quality. But man that he made up with it with passion. Passion, passion. Another movie everyone should go watch Edward starring Johnny Depp as the the infamous Edward. So let's get into it. So I know we could because I feel that we could talk about this for a while. We were gonna have a good chat in this episode. I have a feeling. So you are a mythologist? If I make a website, yeah, mythology. So what is a mythologist? Well, you

John Bucher 12:39
know, first of all, it's someone who goes to graduate school to study mythology, somebody who, you know, devotes their time, effort, education, finances, you know, to the study of mythology. And I later this year in completing my PhD in mythology, in the reason I became interested in that was I wanted to learn about the stories behind the stories. What are these stories, you know, that keep appearing in different places around the globe? throughout history? Why, for example, do we keep telling the story of Cinderella, in a million different cultures throughout history over and over and over again? Why do we keep telling the story of Hercules, you know, we've got basically every movie with the rocker Vin Diesel is another version of the Hercules story. So why do we keep telling these stories over and over again, I wanted to learn about that. So I went and spent several years of my life, you know, taking these classes and reading these books and listening to the greatest mythologists in the world talk about why human beings keep being drawn to the same narratives over and over again. And of course, we end up studying a lot of the, what many would say was the greatest mythologist, Joseph Campbell, who had such an influence on George Lucas in the creation of the original Star Wars, which being the Star Wars fan, I was familiar with Joseph Campbell, I knew that Star Wars was based on this mythological idea of the hero's journey. And I wanted to know more about that. And I think, you know, in the last few years, have there been a people there have been a lot of people who have, you know, anytime somebody finds value in something or really likes something, there's like a whole group of people that rise up that want to tear that down and wanted to talk about why that's not you know, a good thing or a helpful thing. In you know, what I really have an issue with with people that make their whole careers or make their whole online presence, about trying to tear down someone else's work. I feel like the the value to the hero's journey is it's tremendous. It doesn't mean that every story that's ever, you know, hit the screen needs to be about the hero's journey. As a matter of fact, Joseph Campbell was a guy who's he was not prescriptive in what he was saying he didn't say, in order to tell a good story, you need to have these elements. He was being descriptive of the stories he had saw throughout the centuries, and throughout history of what had worked well, and what had risen up and storytelling, you know, in all these different cultures throughout history, so it wasn't even meant to be a prescriptive thing. You know, it's not trying to make storytelling formulaic. What it really is, is getting to the base psychology of how human beings solve problems. And the way that we put that in narrative form.

Alex Ferrari 15:47
Yeah, there's, I mean, obviously, I'm wearing the Lucasfilm t shirt. And I'm also you see a giant life size Yoda in the background. So you know that I'm also a Star Wars fan. And, and, you know, I'm also very familiar with Joseph Campbell's work anybody, anyone who's a screenwriter should at least read the hero's journey, or at least the writers journey by Chris Vogler. That is amazing as well. It is remarkable how we continue to tell the same stories again, and again. And I think it was the first time I ever really understood that we were telling the same stories, again, against when I read Syd fields book. Yeah, that was a first time it was like, I think, late as maybe first year at college or out of high school, excuse me. And I read, I was like, wait a minute, you mean, all movies are like, and then you start going back in your head, like, this movie did it too. And this movie did it too. And this movie did, there is a there is a structure that goes all the way back to the Greeks, and obviously farther back, but the Greeks really took it and ran with it. There is a structure and well poetics, basically,

John Bucher 16:52
Aristotle's poetics. And, you know, he was the first one who said that a story should have a beginning, a middle and an end. And we get our three act structure from that. Now, what's what's interesting there is a lot of people say, well, that's just common sense or whatever. But that was not how stories were being told before, then, really, they were being told in two act structures. And if you go see a play today, most plays still have two acts. So the idea of telling a story and three act structure was pretty revolutionary, because it used to be that a single actor would be on the stage with a comedy mask or a tragedy mask. And you would basically have the actor, you know, portraying the story all themselves. And then we had a Greek tragedy, one who, who writes this idea of adding a second actor to the mix, and having two actors, one that wears the comedy mask, and one that wears the tragedy mask. And then we have another Greek tragedy that adds this idea of the Greek chorus, who stand up behind the actors, and they seeing what's happening sort of in the backstory, all these developments allowed us to start being able to tell more and more complex stories, we could have never gotten to something like the Avengers, you know, which is this long, long, epic story, that without advancing incrementally into how stories are told, in more and more complex ways, you know, the Avengers is tremendously complex. And sometimes we like to say, Well, yeah, that's the way a story should be told. But it took processes for us to get there in order to have these multi hour stories that audiences can follow. So I think Aristotle was really onto something. Let me just also say, and I'd be interested to know, you know, how you feel about this, your lives in this world. I feel like you know, oftentimes, it's become sort of invoke, to sort of trash, any ideas about structure in modern storytelling. I would say this, though, you know, it's not about formula, but it is about form. writers are the only group of artists that really trashed the idea of structure. Sometimes, you never have musicians that come in and say, you know, I'm going to write a song, and I'm going to create a new chord that no one's ever heard before. I'm going to not use the chords and notes. You never have an artist that comes in and tries to create new colors that no one's ever seen before. You'd never have an architect that says, I'm going to design a house with no floor and no ceiling and no windows and no walls. You know, but it doesn't mean that every painting looks alike. It doesn't mean that every song sounds alike, or that every house is looks alike. I think we have to understand that structure is necessary for us to be able to build something that resonates with an audience. But it doesn't I mean, it's the only form of storytelling out there, there are stories that just explore the character who a character is and trying to get down deep into that. But I think sometimes we like to just throw paint up on the wall in whatever sticks. We say, well, that's what I meant to do. I'm just I'm not gonna be bound by these things. And sometimes I think it's laziness more so than anything else. But I'd be curious to know what what your take is on that.

Alex Ferrari 20:29
I, I have strong feelings about this? Because I, because writers in general, are screenwriters specifically? Anybody? It's not like I listened to john Williams score. And I say, Oh, I can go do that. Because I listened to it. Yeah. And it's the same thing for filmmakers and screenwriters, like, oh, I'll watch movies or I read a screenplay, I guess I can go do that. There's not it's like the the level of entry or the barrier to entry is so low for screenwriters, meaning that you could just you need a laptop, final draft and an idea and some basic understanding of how to how to structure or format a screenplay and you're automatically a screenwriter. And it's not that. And when I see, when I see filmmakers or screenwriters start saying, Oh, well, oh structure or that save the cat thing, or all this kind of stuff is not good. I look at it differently, in the sense that I feel that that a lot of that's insecurity, because it's insecurity, and its ego in their own mind, because they're like, I can do it better. I don't need structure like, you do need, maybe you need a blueprint to build a house, man. And not every house looks the same. That's right, you know, it's the bottom line, you just need a blueprint. And that blueprint can change dramatically. You know, you could have five doors in the front of the house, if you want to end and the bathroom could be on the roof. It's fine if you want to do that. But you still need to have the rules of the game in order to play and I think structure allows you to do that I when I write I love structure dramatically, because it's like, it's like, mile markers for me on where I can like put things in struct and I can move those mile markers when I want to. But they're there, you know, and they just kind of like okay, here, I can hang my hat on this. I can hang my hat on to that, and so on. And I think it's so important for for screenwriters to understand. The structure is not an enemy. It's actually a friend of yours. And when you look at these stories like Joseph Campbell's, you know, work, and the hero's journey, like look, we all know anyone listening to this should know the hero's journey, the basic, it has been beaten, and beaten and beaten to death ever since Joseph Campbell came up, or at least presented it to the world that already been there just packaged it and presented it to the world. We all know a variation of the hero's journey. Yeah. Is the hero's journey for every single story. I don't think so I don't I mean, try to throw the hero's journey on a detective story. It's gonna be really tough. That's right. It's a really tough scenario.

John Bucher 23:06
So in what you're saying there is so important because Joseph Campbell wrote this book, The hero with 1000 faces in 1949. Right long time ago. It was meant to describe these things that he saw. I am someone who believes right now. We could do well to take an interest in some of the other things that Joseph Campbell wrote about and one of the things he wrote about is alchemy. And it's a really interesting part of the study of mythology to look at alchemy, and I am working on some theories right now around storytelling, alchemy, because alchemy, was this practice basically, of turning lead into gold. It was this process, you know, that these magicians and chemists and religious

Alex Ferrari 23:53
people, wizards, yes, sir.

John Bucher 23:55
wizards. Yeah, they would, they would try to take these elements and combine them in order to make gold. So I've sort of got this theory that I'm working on that I'm calling, storytelling alchemy. And what it is, is basically taking narrative elements and combining them in order to create something different. The best example that I could make is,

Alex Ferrari 24:18
if you took

John Bucher 24:21
a glass vase, and you filled it full of every thing we know about story, everything we know about developing characters, and about three act structure and five acts structure for television and every aspect of symbolism, and everything we know about story if you put it in a glass vase, and then dropped it on the ground, and it shattered into a million pieces. And let's say we took all those different pieces, and we created a mosaic on the wall of something beautiful, a new art form. That I think is what we're seeing right now with a lot of short form. video with a lot of long form storytelling through the streaming services, we're seeing people take, you know, value and all these elements from character like people have studied in depth how characters should develop and psychology of characters. And people are taking elements of three act structure, but they want to, you know, put put a twist on it, and make it sort of episodic in nature. And we're taking all these elements, and we're creating a new mosaic of something that's beautiful that people enjoy. But it still has all these elements that we know to be true about storytelling. And so I think it's it's a form of alchemy, where maybe all we're doing is we're taking elements that we know about what makes a character work. And we're combining that with audience agency and creating something like bandersnatch, which was the black mirror, you know, spin off movie that allowed the audience to make decisions and have agency. And I think, you know, something like that. How do you tell a three act story in something where the audience has agency, which is, you know, an experimental thing that's going on with storytelling? Well, we still can take these narrative shards that we pick up off the broken glass and create a new Mosaic, and it's still got the elements, they just may not be in the same order that we've experienced them before.

Alex Ferrari 26:22
You know, I think that you bring up a very good point. I mean, you wrote a book obviously called the masters of the cinematic universe, which talks about transmedia. And I do think that there is a lot of opportunity for writers because a lot of writers listening right now a lot of screenwriters are all stuck in the same old school way of telling stories. And I don't say that in a derogatory manner, but like just a standard, you know, legacy, meaning screenwriting, writing a novel, writing a book, you know, those kind of storytelling, vehicles, television, and so on. But now there is so many multiple ways that you can write and tell stories and all these other platforms. Before we get into that though, can you tell me in your definition, what is transmedia because it is a word that's thrown around. It was kind of like what was that back in the day? multi? Oh, god, what was that word? Like with CD ROMs. And

John Bucher 27:19
multimedia

Alex Ferrari 27:20
multimedia? Yes. That was like multimedia player and multimedia. Like it was one of these all like these token words that like, thank God, it's gone. But it was like one of these things like it's a multimedia thing. Like transmedia has turned it into something like that. So can you explain exactly what transmedia is? Absolutely, and

John Bucher 27:39
transmedia? You're right? It's become a buzzword. And it's sort of grown to a point where people just don't even really know what it is. The original idea behind transmedia is that you can create a story that can move between mediums and platforms. Now, a great example of this is what we've seen with with the stories of say, Spider Man or the Avengers or Batman, we started with these stories being told through the medium of comic books, right? Then we saw these stories being told through video games and through movies and through television shows. And basically, these same stories are able to move between mediums. And that's really what transmedia storytelling is, is creating a story that's able to be expressed, regardless of what medium it is, it's sort of something that came out of the explosion of technology that allowed us to start telling stories and a lot of different ways. In some people, somebody would come up with a really good idea for a story, they would go in and pitch it. And an executive might say, you know, that's a really good story. Our film, slate is really full right now. But maybe we could we could, you know, tell that through the medium of television, or maybe we should send that story over to our video game division. And so people begin trying to create stories that would be powerful and be impactful regardless of the medium that they were expressed in. Now, on one hand, this is great, because we have more ways to tell and express a story. On the other hand, people begin to ignore the fact that every particular medium, actually has rules in has form that that helps that story work best. So it's, it's not possible, really, just to take a story. That would be a feature film and just plug it in as a television show. You've got to recraft it, you've got to recraft it for the medium in a way that makes it work. Now, television even has really changed dramatically since we've had all these streaming services come into play. Now people binge watch shows. So it's not about trying to end a story every week in a place That brings the audience back to see it the next week, because people can binge the show and just watch the next episode right away. So, you know, we have to look at these various mediums and try and understand how we express any good story idea through the form of that medium. And that's really what the book master of the cinematic universe is about, is trying to look at those forums and say, Okay, if you have a good story idea, how are you going to then pour it into the appropriate shape? The appropriately shaped glass in order for the audience to want to drinking?

Alex Ferrari 30:39
Yes. It's kind of like video game movies like there. I can't, I'm sure there's one or two that are good, but the majority of them are horrendous? Or is it because they're trying to take the medium of from a video game and plop it into a narrative feature film, and it's just very difficult because it's just different. You know, the storytelling in a video game is massive and in scope, and you can go 1000 different directions and to try to jam that all into an hour and a half. Yeah, is it's difficult. It's extremely difficult. I mean, can you recommend Do you remember a video game movie? That was good enough?

John Bucher 31:16
Maybe, maybe, you know, there was something I liked about the most recent Tomb Raider. There was some things I liked about that. Great movie. But I tell you, I've had more bad experiences than good. I really, you know, saw the trailer a year or so ago for Assassin's Creed. And I thought, Oh, man,

Alex Ferrari 31:37
it looks good. Now, I know,

John Bucher 31:39
in the movie was one of the worst that you get Michael Fassbender, you know,

Alex Ferrari 31:47
it's great to know.

looked fantastic. It was horrible. So now, so this brings us into something else. And I know we're gonna we're walking on land mines on this next, this next account, which I think you know where I'm going with this. So you work for you've worked with vertical comics. All right, which for everyone listening vertical comics is is kind of it's part of the DC Universe. And I've always said the vertical is a wonderful I mean, what they do with their storytelling is fantastic. They, they made movie, movies were based on their books like watchman and V for Vendetta, and a handful of other ones as well, that are really, really good. And that side of the DC Universe I have utmost respect for. But there's another side of the DC Universe. That is not the Chris Nolan Batman, right? Or the Tim Burton Batman or any standalone Batman movies, let's just throw it out there generally, or the original Superman. Other than those exact exemptions, the DC Universe has been a colossal failure in my opinion, and I know people can look I did a whole YouTube video about this. I don't care if it made money. I don't I'm not a fan. You know, I there's elements of that that I do enjoy. I'm a comic book guy like everybody else. But there's been a lot of failures there and look, and I'm not the only one to say this. Everyone. I said it even Warner Brothers is like, we just can't Wonder Woman actually was actually I enjoyed Wonder Woman very much. And I thought I thought Aqua man was fun. Probably one of the more fun ones. I think they could have let let Jason momoa loose a little bit more, but they kind of held them back. But that's just me. We're geeking out guys, but we are going to get to story in a second. I want to In your opinion, what is the difference in why the DC universe's way of Cinematic Universe has failed so epically you know, the Suicide Squad just atrocious. But arguably one of the greatest trailers I've seen in the last 20 years without question how they're how they've been able to fail so epically with arguably three at least of the most iconic superheroes ever created Wonder Woman Batman and Superman and yet Marvel who's lost most of their a level guys and girls through bad business dealings back in the day they lost Spider Man and x men and all these other properties and they came in with and please everyone just said just calm down before I say they came in with B level characters you know as far as Iron Man Thor I've been a Marvel guy all my life those are not a level characters they're not like they weren't selling off like fantastic for you know, the one that has it for but but Thor Iron Man, Captain America, these characters were not huge character. They were popular stuff but they're not better. So they were able to bring that and they've done this instead. seine run of 11, I think 11 years now and created this insane Marvel universe that now as we just recorded this and game came out a couple weeks ago and is now broken. They're the second highest rate of the second biggest movie of all time, and it will become the biggest movie of all time. Because it was it got to that point in less than two weeks. There's a reason why people are so attached. And it's not just visual effects. It's not just spectacle. There's something so deep in story, please, in your opinion, what made Marvel work, as opposed to DC and then I'll give you my humble opinion as well.

John Bucher 35:37
Okay, well, as you mentioned, this is definitely riddled with landmines. I'm gonna do my best here. Fun one

Alex Ferrari 35:45
a lot. A lot of hate mail is getting a lot of hate email is coming. I could I could see it already.

John Bucher 35:50
Right. I think there's a couple of things. One, I do think the point that you make about Marvel really built their success, their recent success on characters that were not there a list characters. I think that has a great deal to do with it actually, because expectations for Batman, Superman, Wonder Woman, the expectations for those characters, the backstory, the mythology behind those characters, is so ingrained in the audience's mind. We have such a strong psychological idea of what those characters do, and what types of stories they can be involved in. It makes it like walking a tightrope trying to tell especially stories on the big screen about those characters. I think we've seen you know, the the Batman universe and the Superman universe work really well. Actually, in the the television market. Smallville, I thought was a really good show.

Alex Ferrari 36:52
Wonderful.

John Bucher 36:53
Yeah. But with Marvel, you know, you have basically the people who went in to see these Marvel films, for the most part, didn't have a lot of expectations didn't have a lot of backstory or knowledge about how Iron Man became Iron Man, about, you know, anything more than than the Hulk may be used to be a scientist, maybe they knew that maybe they didn't. But for the most part, Marvel was able to build their current mythology around these characters from the ground up in the mind of the audiences. And I think that was a lot easier tasks to pull off than what DC faced. Also, the nature of DC characters versus Marvel characters from a storytelling perspective, is is challenging because basically, with DC characters, and this is not all of them. But for the most part, DC characters are born with the gift, right? They're born with the supernatural power Superman. He's born with it Wonder Woman, she's born with that Green Lantern born with it. Marvel characters, for the most part, received the gift through some sort of mistake in technology, or they usually, you know, are regular people that are endowed with this gift. And it usually involves some sort of diabolical thing that happens with technology. I think that idea of our technology, being something that that damages us that we have to then overcome is something that really resonates with people psychologically, in this day and age, we recognize that we're giving up something by giving away all our privacy and giving away all our time to our cell phones. These are things that we know we have great advantages for. But we also know we're giving up something, but we'd like to think we're still going to win in the end. And so I think the Marvel mythology really speaks to that and plays to that. That's just one guy's humble opinion. Please don't ask me on Twitter. But one guy's opinion of why I think we may have seen a lot more success, at least in the cinematic universe with Marvel. Now do you? Do you would you agree that and this is what I this is my been my theory about about this, and we won't go on this for another hour, I

Alex Ferrari 39:15
promise. But I've always felt that DCs characters are all essentially gods, you know, they're all Gods like in their own way. So Green Lantern is essentially a God and His powers so is Wonder Woman so as Superman so as Martian Manhunter, you know, other than Batman, who I've always argued to state that is a Marvel character in the DC Universe, because he, he was in he was a normal guy that got endowed with the technology and had to deal with his stuff. You know, you know as Thor is a God, but a very non God's like, God, like he has weaknesses. He, these other ones, they're just so hard to write for, like, I remember watching a documentary on Superman and there Like, yeah, we get to a point with Superman blew out a star. Yeah, with his breath, like, where do you go from that? You know, like there's nothing like on a just narrative standpoint, where's the conflict? It's it's harder to write for those characters disagree?

John Bucher 40:15
I would completely agree it's, it's tough when we're dealing with Gods This is why, by the way in mythology when the Greek gods, you know, were created by the Greeks to tell you know, they told stories about them. They're all really imperfect gods, that that's the reason their stories have endured forever is actually they're projections of human beings on different aspects of who we are. The Greek gods are more like human beings than the humans in the Greek mythology, mythological stories. And so I think that's one reason I think, also people have gravitated towards Marvel in this day and age with with the films has been Iron Man seems more like a guy you'd like to go get a beer with than Superman or Batman, you know, we they seem more like us seem more relatable. They're not so much the projections of who we want to be on our best days, like Batman and Superman. So that's it. And that said, I love that man. Super cool. I actually prefer the DC characters more than the Marvel characters, but there's no denying the success that Marvel has had at the box office. And I would agree with you Like, I

Alex Ferrari 41:31
would not want to have a beer with Batman, but I would definitely want to have a beer with Tony Stark, like, there's just no, you know, Batman is gonna be brooding about things. You know, he's just, he's just an angry dude. But I'm a huge Batman fan. And so I love what Nolan did with Batman and Dark Knight, arguably, arguably the best superhero movie ever made, in my opinion, you know, with Logan coming up probably real close second, in my opinion. I mean, they're just, you know, they're just at a different playing field. I enjoy the Avengers. I enjoy all those stuff. But there's just there's something really deep in those other movies. Yeah, it's it's, it's it's a very interesting topic, and I shall we could we could have a whole episode on the Marvel DC. And, and one last thing before I finish on that Marvel, DC thing I have to I just have to, okay. In your opinion, as well, do you believe that, you know, DC I felt like DC was trying to mimic or copy or catch up with this kind of false like race that they were with with Marvel, Marvel had like a five year headstart on them building this universe, and they're just trying to jam everything in, where if they would have taken their time, and done literally just, they could have done the blueprint. They could have literally stolen the blueprint for Marvel and just built it out little by little, then do the Justice League, then bring in maybe Suicide Squad and like it was laid out for them. But they were just in such a rush. Yeah. Do you agree? Yeah,

John Bucher 43:01
I do. And I think this is actually just to loop it back into story. I think this is something that writers and storytellers really can learn a valuable lesson from, because many of us have a great idea for a story or, you know, a scene. And we're quick to sort of get that into our story. And then we get into like the second act or the third act, and we really sort of have our characters just sort of wandering around because we've we've done this big thing we wanted to do. And so I think there's always a temptation to, to not appropriately pace our storytelling. And I think that's what we saw with DC on a great level. And I think you and I would both also agree as storytellers, pacing is hard to master. It's really difficult in a story paced is one of the hardest things to do. And I think we even see, you know, the big boys fail it this way. Yeah, they they try sometimes because it's hard to do.

Alex Ferrari 44:09
Yeah, and there's no question. And I always tell people to like, just because you have $200 million, doesn't mean you know what you're doing it's it's, it's like going up to the bat, like, just because you're Babe Ruth doesn't mean you're gonna hit a home run every time. That's right. You know, it's just an expensive swing at the bat. It's a variable expensive swing at the bat.

John Bucher 44:34
Yeah, so it's

this sort of actually, if you allow me one more divergence here. I think it's something that actually is a helpful thing for writers to storytellers to consider right now. is you know, it is a big swing at the Bat every time we devote ourselves to you know, writing 120 pages, you know, for a story or writing, you know, a TV pilot, I think because every swing of the bat is so expensive. Um, one of the things I'm finding right now, I think that writers really can be doing as a favor to themselves is becoming as diverse is possible in their storytelling ecosystem. So I'm working on a book right now called the creative ecosystem. And here's sort of my idea. My life got so much simpler A few years ago, when I stopped trying to narrow myself down to one single job description. When I would get on an airplane and people would ask me what I do, it was tough because I'd say, Well, I'm a writer, I write books. And I write screenplays. But I also am a teacher. And I'm also a speaker. And sometimes I go and I do story consulting for studios. And, you know, it was tough to describe. And Alex, when I finally got to a point where I stopped trying to narrow my job description down to a single title, and embrace my work is this ecosystem built around story, my life got a lot simpler. So some days, I get up, and I'm in the mountains of screenwriting, and I have highs and lows, and it's wonderful. Some days, I'm in the deserts of speaking, and I'm out in front of people. And it's tough, and it's dry, my throat needs water. And some days, I'm in the swamps of story consulting, and it's mushy, and it's messy. And I found out just like a real ecosystem, I, as a creative person, have to constantly have new rivers and streams coming into the ecosystem, I also have to have things going out of the ecosystem waste going out that story that I keep coming back to that I just keep wanting to tell, sometimes you gotta just let that script go, and let that be waste that goes out of the ecosystem. And so I'm working on this book right now, that is meant to encourage writers living in the gig economy, you know, where a lot of us are driving Uber or driving Lyft. or doing door to action, we have seven different things we're doing in order to make ends meet and make a living. And writer writing may just be one of those things. But managing your life and managing your creative work is an ecosystem just like we have here on the planet, bringing new streams in bringing things out. Having forests that I go in, I've meditated, and I sort of just stay in my my research place, having a beach on your ecosystem, this is just where you go for fun. And you don't have to worry about you know, work at all. But having all those things as part of your creative ecosystem, I feel like is one of the most significant ways that writers can approach their creative life right now. And again, I think it's a lesson we're learning from big companies like Marvel and DC. They've had to expand their ecosystems if, if DC were only trying to tell stories through movies right now, if they didn't have video games and comics, they'd be done. Well, we as writers need to take a lesson from that need to say, Okay, how can I develop my ecosystem? Where if my scripts aren't paying the bills, right now, what are other areas that I can be writing in, that I can be doing in order to form a creative life that's

Alex Ferrari 48:30
meaningful? That is fantastic. That is a fantastic idea for a book it is I've never heard it put that way before. So I am excited to read that book, when it comes out. And I'm sure everyone listening is too because it's, it's so true. Like You I, I have so many hyphens it's it's not even funny. Like I have so many hyphens in my world, like what do you do? I'm like, Well, I'm a blogger, I'm a podcast, I'm a director, I'm a writer I'm I do post do this, it just keeps going on and on. So it's very difficult. But I love the concept of coming in and going out. The going out for creatives is probably the toughest problem problem because you will hold on to that script that you spent a year of your life on but you really just need to take some x lakhs and just let it go. Just let it go. Loosen the bowels and let that go. Because it's not going to it's just stopping you up. I'm sorry, ready to be crass, but it is but it's a great analogy because as creatives I've done it in my life, I'm sure you have to hold on to something bigger like but I've spent so long on this movie or I've spent so long on this script and I got to hold on to it because if not that year I just went through is a waste. And I would I would argue that the year that you just went through is not a waste even if the product might not make it. The education you got the experience you got is invaluable and you learn much more about yourself and about everything when you fail. than when you when you when you learn nothing from the winds. That's right. Do you agree?

John Bucher 50:02
I completely agree. And that's, that's why if you look at your work as an ecosystem, in order for the ecosystem as a whole, to stay healthy, you need those outputs, you need to be disposing of the waste, because that is what's going to keep the whole ecosystem healthy enough to be able to say, you know, what, that waste that I'm letting go of? It's there, because there was work put in that strengthen some other part of the ecosystem, you know, so that when I'm in the forest, just doing research, and I'm just thinking through my story ideas, and I'm working on outlines and working on, you know, that is not wasted time, we tend to think that, you know, it's only the time sitting in front of the computer at the keyboard, you know, that is his actual writing, man, most of my writing occurs when I'm in the car driving through the streets of LA.

Alex Ferrari 50:56
If Amen, amen. Amen. I mean, that's

John Bucher 50:59
my writing happens, when I get to a keyboard, it's just a matter of getting to put it on the page. But the writing actually hurt occurs when I'm out on the 405, you know, driving to the next thing I have to do, and learning to value that learning to say, you know, what, this is valuable time. And even if I have to let this go later, there's nutrients I've taken from this process that have made me a more healthy writer, and my entire ecosystem has been scraped. And because of the work I did on this project, it's a much better way to live man than feeling like you're just failing all the time.

Alex Ferrari 51:38
Yeah. And if you can, you know, like, I'll use my, my career as an example, I've always I started off as an editor. And then when editing work started to slow down, I jumped into color grading, because I saw that there was less traffic there, or less competition. So they started color grading, like, well wait a minute, then I'll just also do post supervising because I essentially know how to do that anyway. And then I'm like, well, a VFX supervisor is just another step ahead of that. So I'll just do VFX supervising as well. And I'm also going to direct while I'm direct. So you're always finding something. So if I'm not working on one thing I'm working on another, it's diversification of your creative process where it is. So it's like putting all your eggs like when you're investing, you don't invest only on E toys. You know, you don't only invest in Sears stock, you know, because things are not gonna go well. You need to diversify your creative portfolio and by doing multiple different things, I'm a screenwriter, I'm a writer, I'm a novelist, I'm a blogger, I write articles, I do this, you're constantly working, and you're also constantly strengthening all of those muscles. Would you agree? Man, Alex, you nailed it,

John Bucher 52:48
you nailed it. That's exactly what, in my opinion, finding success in this business. That is the key. You know, it is about trying to diversify, to have a healthy ecosystem of work that is going on, that's really the key to success for me. And does that mean you're going to, you know, be hired to direct the next Marvel movie or whatever, maybe that'll become part of your ecosystem, and maybe it won't. But the thing is, if that's your only goal that you're trying to hit, is, I just want to be able to direct a Marvel movie. That's such a thin line and a thin goal line. Um, you know, you're not setting yourself up for success, you know, so to me, that that's sort of the beauty in, you know, people like yourself, who are able to be these humans, Swiss Army knives, right? That it's like, hey, whatever you need done, I can step in, and I can do it. I'm somebody who gets things done. In some ways. To me, Alex, that builds the sort of psychology that's necessary for successful success in the entertainment industry is being somebody who embodies the Swiss Army knife and says, You know what, whatever they need done, I can do it, and I can do it. Well, I'm going to step in, and I'm going to learn that craft in order to bring some success to that. That's the psychology that the that's going to get you places in this industry.

Alex Ferrari 54:20
Would you agree that the olden or not the old and the legacy way of doing things in this industry have been like the movie industry did not change for 80 to 100 years? It was pretty much that was it? It did not it did not move. I mean, from the technology of how movies were made sure a little things here and there, but it was filmed and it went through the process and, and writing you were screenwriter, and that's it. So that focus of all i can only be a screenwriter, as a writer in the business. That was it. In today's world, things are changing so dramatically. That you know, and jobs are being just gone. Like you know, it's like you know, for lack of a better word like imma call minor and all of a sudden, that's all I've done all my life and all I know is coal mining. And guess what the mines closed now? Because for whatever reason it's done. Yeah. And now they're like, well, I don't have any, I don't know how to do anything else. That is the old way of thinking, we're in the new economy in the new entertainment industry, you need to be a jack of all trades specialization is is your risking when you do specialization. Because, you know, in the world that we're living, and things are changing so rapidly, that all of a sudden, like, Oh, you know, what we don't need to rector's anymore AI is taking care of that for us. But we also do need this, I don't think that's gonna happen. But unless James Cameron creates it, but but but it happens all the time. And I saw it in I came up with like I said, as an editor, when I came up, there weren't a lot of editors and editing systems used to cost, you know, 100,000 $150,000, to edit on nonlinear editing systems. Before that, it was a million dollars to have an editing suite. And then all of a sudden, Final Cut came out. And now everyone's an editor. So now the competition came in. So then I jumped into color grading, because color grading was still a little bit higher up, and not everybody could do that. And then, but you kind of kind of always jump all over the place. If you don't do that you're done. That's it.

John Bucher 56:17
That's it. And I mean, that's it. We would love to romanticize this idea, you know, that we can just stay committed to this one thing. And I do think it's good to have something that is really your focus and a goal that you're trying to get to. I'm all for that. Not saying don't do that. But what I am saying is, if you want long term success in this business, you've got to adapt that sort of adaptability. It's just like, you know, the industry is is changed. We don't think about the way that the industry has changed throughout history. For example, it used to be when you went to the movie theater, there was a man that was a woman that was paid to set up and in Oregon at the front in play music that accompanied what you were seeing on the screen. Right. And you know what, overnight, that job disappeared

Alex Ferrari 57:13
on, it was gone. And if that's all you've done, if that's all you've done for 30 years, you're you're done.

John Bucher 57:19
That's right, that's you, you're done. And so often, entire careers are gone overnight, because that that was you know, no longer needed. And that's the age we live in. I mean, think about it, you know, when you and I were young, if we wanted to,

Alex Ferrari 57:35
sir, I'm still young sir. I

John Bucher 57:37
don't know. I'm sorry. Yes. For myself.

Alex Ferrari 57:42
I am 2525. My daughter's have done this to me.

Unknown Speaker 57:45
Oh, I totally get it. I totally get it. I I myself have been 29 for a number of years now. Exactly.

Alex Ferrari 57:54
You were saying sir? Yes, but

Unknown Speaker 57:56
it used to be if you were I wanted to go to Florida, we would call a travel agent and get them to book us a ticket to go to Florida. That's right. That overnight that entire industry disappeared, right? Because we didn't need it anymore. So if you want to be someone that you know, is putting all your eggs in one basket, you do risk this idea that you know what I my career may be completely irrelevant, overnight someday. But I think that's why those of us I love that you know your your brand, your pod cast, you know, indie film, hustle, because I think most of us recognize that one of the big keys to success here is to have a hustle to have to be hustlers. That's why I have a lot of friends that write all day. And then at two in the afternoon, they go out and they drive Uber for four hours. And then they go do doordash for four hours. And the gig economy necessary. It makes it a necessity that we have to be willing to be diverse in how we approach getting our art out into the world. Without question and every single time I walk into an Uber I sit down an Uber, the first words out of my mouth is how's the script? And

Alex Ferrari 59:14
cuz I live in LA. So about seven out of 10 times ago.

How did you know?

I don't mean I'm not making fun of that. You know what, I'm just Riven. But but it's but it's the thing. And if it's not if it's not a screenwriter, it's an actor. And if it's not an actor, it's a director, if not a singer. I was in a movie the other day. They played me their demo. Yeah, their demo was being played for me in there in there. I'm like, and they're like, Can you give me options? I'm like opinions. I'm like, do you want the truth? And because I'm never gonna see you again. So if you want the truth, I'll tell you the truth. And I did and you could see that they're just like, I'm like, definitely need more production. You need more this this is like, you know, all of a sudden I'm I'm an American Idol judge. But this is but this is the world that we live in. Right now and it is it is. It's tough. But I think that Swiss Army Knife analogy is exactly what we all need to be especially just on the writing standpoint, there is hundreds of different things you can do as writers, I know, professional screenwriters who who have jumped into Novel Writing, because they keep 100% control of their story. And they don't have to deal with all the crap that goes along with trying to produce a feature film. And I want to touch on real quick virtual reality, because that is something that you wrote a big book on, it was very popular. Yeah. Can you talk a little bit about the possibilities for writers in virtual reality and where that whole industry is gonna go?

John Bucher 1:00:37
Yeah, well, I'm glad you bring it up. Because it really is a big part of my ecosystem. Right now. It's a new stream that's come in. And I i've always sort of been interested in technology ever been arrested and cameras and post production. It various times, when virtual reality first started to rise into prominence, this most recent time, I recognized that, that the language that we could tell stories with with this medium was really going to be different than anything we had had experienced before. Part of that is because for the last 100 120 years, we've been using the edges of a frame. To tell an audience, here's what's important, here's what is not important. If it's outside the edges of the frame, don't worry about it, I will tell you as the storyteller what to pay attention to by centering it up somewhere near the center of the frame, I will show you what it is that I want you to see. With virtual reality. We've removed the edges of the frame. And we have put the audience in the role of the protagonist. But I would suggest to you that no technology has really taken off and succeeded on a mass level, until we figured out how to tell a story with it. film cameras, Thomas Edison, when he first developed the film camera only use them for scientific purposes, he predicted the failure of using a film camera to tell stories with now he was greatly wrong about that. But once we figured out how to tell stories with cameras, that technology takes off, television takes off once we really figure out how to tell stories with it. Radio takes off, when we figure out how to tell stories with it. Even I would dare say the internet really took off. Once we figured out how to share our stories with it. My mother has become a Facebook expert. And it's only because she wants to be able to share her stories and experience the stories of her grandchildren. Right. So I am convinced that we haven't yet figured out how to tell good stories with virtual reality. It's sort of what the book that I wrote is about. But I'm convinced that the ability to give the audience agency within a story is something that's not going to go away. This is a whole different medium, outside of video games outside of film. And just like with those mediums, it took us time to develop a cinematic language, it's going to take some time with virtual reality to develop a cinematic language. This gives an opportunity for writers however, to help craft this new storytelling medium in a way that's never been done before. There is a lot of money in tech that is being invested into trying to tell successful stories and virtual reality. So I would highly recommend that any writer who's looking to sort of expand their ecosystem start looking into VR is a medium to write for, because a lot of what you know about story will apply in this new medium. Even as you figure out how to expand your storytelling abilities in a new cinematic language. would you would you agree with the statement that that box that you were talking about that

Alex Ferrari 1:03:59
we've been trained and most humans have been trained to look at? Even back in the Greek stage? Like it was? Whatever was on the stage? Basically, yes.

When you complete when that box is now gone? Is it a little overwhelming? Because I feel it's extremely overwhelming when I sit down with VR, and I'm just like, oh my god, it's just so much input. And I'm like, where do I go? It's like, I'm not trained for it. And even, you know, I mean, maybe the generation coming up because they play video games in a kind of VR world where everything is all over the place. But at least for our generation and generations before, but even then that's a video game playing. That's not storytelling, storytelling is still I gotta have storytelling needs a storyteller. And that storyteller is the one who's going to tell you the story. When it's so wide open, there is no back to the very beginning of this conversation. There is no structure. It doesn't seem like it. Do you agree and tell me what you think?

John Bucher 1:04:59
Well, I think it's more more nuanced than that. And here's why. If you look back to the history of film, when film first began to be displayed in these big Motion Picture houses, there's a very famous old film clip of a cowboy pointing a gun directly at the screen and pulling the trigger. And it's a very famous story, audiences jumping up and running out of the theaters, because they felt exactly the way that you feel about virtual reality. They felt like, Oh, it's too overwhelming. It's too much information. It's too

Alex Ferrari 1:05:34
real. It's like when the train was coming in for the first time, people thought the train was going to run them over.

John Bucher 1:05:38
Right, exactly. So in some sense, it is because we're an audience, you and I have grown up with this, this 2d medium that we're not allowed much agency in. And so for us, it does feel overwhelming. However, I think as as younger audiences that have been immersed in the sort of video game storytelling that a lot of older people find very overwhelming. I think it's something that younger audiences are going to grow into. However, let me say this is well, I think this is back where my narrative shards idea comes into play, that you don't necessarily have to have a three act structure in a VR experience, you may use elements that we know about character, or elements that we know about symbolism, or elements that we know about environmental storytelling in order to communicate a story where the audience is the protagonist. So again, I do I think we've got it all figured out. No, but I think it also took us some time to figure out how to do it. With cinema. We didn't get that right for a number of years and think about how long it took the earliest, you know, movie bridges horse of running, before we got to the point where we have, you know, Marvel in game. I mean, that is a long, long way to go with storytelling. So I think we've got a long way to go. But I'm confident once we get rid of those big block headsets that people have to put on their heads. We probably won't even call it virtual reality anymore. But I think people are interested in being immersed in a story in ways that they never have been before. So I think it's clunky. I think we're not quite there with it. But the writers who figure out how to tell an immersive story now, in the same ways that immersive theater theme parks escape rooms have been succeeding with for a number of years. I think those storytellers will be at the forefront of this future of storytelling that we were just figuring out how to were babies. We're just figuring out how to stand right now. But one day we'll grow into it, we'll be able to walk we'll be able to run and we'll be able to really experience something like we've never experienced before. I believe

Alex Ferrari 1:08:04
so. Yeah, so it's gonna get better than Lawnmower Man is what you're telling me. It's gonna get a little bit better than that.

John Bucher 1:08:10
Nothing gets better than lawn mower man that is that.

That's a classic. I

love it.

Alex Ferrari 1:08:16
I was I was in the video store working when that came out. And when that came out, your mind was like, What is this visual effects? Oh, my god like it just so good. Like Jeff Fay he Pierce Brosnan. What's going Oh, God. Sorry. So I want to ask you a few questions. I asked all of my guests. What advice would you give a screenwriter or storyteller trying to break into the business today?

John Bucher 1:08:47
I would, I would say that it's important you recognize that this game is a marathon and not a sprint, you've really got to be in for the long haul. And when you finally get your opportunity, and I feel like Hollywood, in the entertainment business is this super long line of people and you wait your turn to get up to the front of the line. And if you've done all your work to perfect your craft, by the time you get up to the front of the line and get your shot. I really believe you'll make it. However, if you've wasted that time, you know and you didn't perfect your craft. By the time you get up to the front of the line and get your shot, then yeah, you probably won't make it. So I think approaching everything you do as being a preparation for when you get your big shot I think is very important. In the final thing I'll say on that is this Alex, every other art form. Artists are very comfortable with practicing their art form. So people that are learning to draw or paint they practice they sketch musicians they practice This right? For whatever reason, filmmakers and storytellers feel like every little thing we ever do needs to be put up on YouTube for public consumption, it needs to have a grand premiere, we need to have a big party around it. And we're sort of immature in that way. I look at the vast majority of the writing. And the the the films that I've done has been practice for something that I do want to share with the public. So I would say mature, prepared and mature yourself to a place where you don't need to take every single piece of work you do, and put it up for public consumption is a you know celebration of your art, but practice and use your art form to practice in a way that when you really do have something you want to share. It is strategically put in front of an audience, instead of just taking every little thing you crap out and put it on YouTube or Vimeo for everybody to see. So that's the biggest advice I could give storytellers right now.

Alex Ferrari 1:11:04
And some of the best screenwriters I know I always ask the question, like how many scripts that you write before you sold one, and a lot of times it's 810 1520. Because they just that's a professional profession, a professional will do that. And then the professional will not write and spend five years on one screenplay. That's just not a professional will do. That's right. You have to just get out of work. You got to, I think it was, I think it was the the, the the legend at Sheridan, who said, Who said this? And I thought it was a wonderful analogy, when he starts right, because I asked him, How do you write songs? He's an amazing songwriter. And he and they, how do you when you write like this, you know, it's kind of like turning on, you walk into an old house, and you go into the bathroom and you turn on the tub. And you open you open up the the faucet and the tub and all you get a sludge, and you just got all that sludge has to come out and come out and come out till eventually, it starts clearing up clearing up and then you get crystal clear water, but you've got to go through the sludge thick.

John Bucher 1:12:05
That's it, man, you got to get all the bad writing out before any good writing is gonna come through. Amen. Now, can

Alex Ferrari 1:12:11
you tell me the book that had the biggest impact on your life or career?

John Bucher 1:12:15
Yeah, I would definitely say it's Joseph Campbell, the hero with 1000 faces. But let me also recommend one other book that's a little more modern. And it's a book of fiction. For writers and storytellers. This, this, I think, is just a really great example of really simple but powerful storytelling. It's it's a book by a guy named David shitler. And it's called kissing in Manhattan. And it's a collection of short stories, an anthology that all the short stories end up weaving together. David shitler, probably most known, he sold an idea to Cinemax for a series called Banshee. And I thought Banshee was a great series. But David scheckler, created and wrote that, but he had a book of short stories called kissing in Manhattan. And I always love to recommend that to writers and storytellers is just an example of really creative but simple characters in stories that really are powerful.

Alex Ferrari 1:13:16
Now, what is the lesson that took you the longest to learn whether in the film business or in life? Wow,

John Bucher 1:13:22
I, I feel like I could do a whole nother podcast just talking about the lessons that I've learned. But I think the biggest lesson that I've learned is this, trying to chase what I, you know, think is popular, or what other people like, as far as stories go. That is, is the dog chasing its tail. And I've really learned the weird little things that I nerd out about. And geek out about those passions are the things that I should be telling stories about. And those are the things that bring the juice of life to me. And I've learned to to really not be ashamed of the weird little things I'm interested in, and that I spend a lot of time in. So I'll give you a brief example. I am really fascinated by this, this place called Hubert's dime museum. And it was the last dime Museum in the United States. It closed down in 1969. It was in Times Square in New York. And it was this this really just weird place. And I have read everything I could possibly read about it. And I have found every picture I go on eBay all the time and buy things that were held there in the museum and what does that have to do with my work? Nothing, but it's something that I can geek out about and that I can get deep into and that nobody else in the world likes but me Me, but it brings so much joy to me to have that and to not be ashamed of that or not feel like you know that that's a waste of my time. So find those little things in life that bring you the most juice, and that bring you the most meaning and the most joy, and make time for those things in your life. Because the rest of this stuff is great, but it comes and goes, and you need those little things that are just yours.

Alex Ferrari 1:15:33
Now, what fear did you have to break through to get to where you are today?

John Bucher 1:15:40
You know, I think, again, I could do a whole nother podcast of all the fears that I've had. But the two biggest fears that I've had are one imposter syndrome. I still to this day, and I've published five books on storytelling. In every time I get up on a podcast or get on a stage or submit a script, I still have this idea in the back of my head that it's like today's the day they're gonna figure you out that you don't know what you're doing.

Alex Ferrari 1:16:10
Oh, you me but you me both brother. Yeah,

John Bucher 1:16:12
I mean, seriously, it's like that imposter syndrome. I don't care how much success you have. And I've sat down with some of the biggest names in the business. And they've told me they still have that. So I don't think it ever goes away. But that and then the fear of what will other people think what other people think I'm not good? Well, other people think I'm stupid or that my ideas are dumb. that those are the two big fears for me is that imposter syndrome. And then the fear of that everybody else knows what good is except for me.

Alex Ferrari 1:16:49
Yeah, that's that's definitely that's definitely two big ones. You gotta come over come across him. You've done very well, you bet. Well, you don't you don't show it, sir. You don't show I try.

John Bucher 1:16:58
I tries I struggle with them all the time. But those are the fears. I would say that I'm learning to battle and learning to overcome.

Alex Ferrari 1:17:07
Now, what are three of your favorite films of all time?

John Bucher 1:17:11
Yeah, man, that's a that's an easy one. Because I've thought long and hard about this on many occasions, okay. Number Number three, for me is Raiders of the Lost Ark, I will forever be a result of that film. It inspired much of my interest in mythology that I went to pursue a Ph. D around. Just last night, I watched Indiana Jones and the Last Crusade, I just love going into that world man. It is a big number three for me. Number two is The Empire Strikes Back. That film showed me that a dark story still could be full of hope and could be a story that state that stories can stay with you for life, that that story has just never left me. And then number one is probably a lesser known film that a lot of people may not have seen. It's an old Orson Welles film called The third man. And the third man is it's one of my favorite films. It's a dark noir film. And it's about a man that fakes his own death. And the the person who discovers this and tracks him down. And there's just something about that film that I can't fully articulate or put into words, that really speaks to me. And I love going back to watch the third man every chance I get.

Alex Ferrari 1:18:37
Awesome. Now, where can people find you and more about your work? Yeah,

John Bucher 1:18:42
the two big places one, please visit my website. It's telling a better story.com you can see a lot of my work there read more about me get to all my social media channels. The other place I'm really active is on Twitter. And it's at john John Butcher. So it's my name with my middle initial. And I'm really active on Twitter, and really enjoy connecting with people there. So I look forward to seeing people on Twitter, or really any of the social media handles that you can find it my website tellingabetterstory.com

Alex Ferrari 1:19:20
John man, it has been an absolute pleasure. I know we can sit here and talk for at least another hour or two, without question about just on the Avengers in DC alone. But it's been it's been an absolute honor having you and a pleasure speaking to you on the show, and you've dropped some amazing knowledge bombs on the tribe today. So I do truly appreciate it. Brother, thank you so much.

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IFH 684: How to Make a Kick-Ass Low-Budget Zombie Film with Eric England

Eric England is an American film director, writer, and producer. He is best known for his work in the horror genre, particularly for his 2013 film “Contracted.” The film follows a young woman who contracts a mysterious sexually transmitted disease that begins to ravage her body in horrifying ways.

In addition to “Contracted,” England has directed several other horror films, including “Madison County” and “Josie.” He has also directed episodes of the television series “Surviving Jack” and “The Rookie.” England’s work often explores themes of isolation, psychological trauma, and bodily horror, and he is known for his stylish visual approach to genre filmmaking.

Alex Ferrari 1:54
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:59
With Eric England from the movie contracted, he is the writer and director. And he takes us through his journey as a filmmaker, how he started out making low budget films and slowly built up from there. And I think it's really important for you know, first time, second time, whatever filmmakers to understand that there is a you know, not for everybody, but the majority of people out there who are making films start out small, they make a you know, a movie for a couple 1000 bucks or possibly even less, and then slowly gradually move up after proving themselves with a small feature, then they move up to a slightly larger one, your first feature shouldn't be, you know, you shouldn't be looking for a movie star and trying to spend, you know a bunch of money and everything. It really should be just like a test. And if for whatever reason, it loses money or it becomes a disaster, you can just learn from that and you haven't burned all those bridges, you haven't, you know, wasted a bunch of people's money because that's a lot of money. That's a house right there. You know what I'm saying? Let's move on to our interview. I'm really excited that Eric came on the show. He's a young filmmaker and is really out there doing what a lot of us want to be doing. So he has a lot of great advice about how you can become a successful filmmaker. Here we go. Okay. Well, I mean, I guess the first thing that I want I usually start out with is just really talking about your background. Where are you from? How did you get into filmmaking and all that. So could you give us just kind of a little bit of background about you?

Eric England 3:25
Yeah, totally. I'm originally from Russellville, Arkansas, which is, you know, really small town in between, like Fayetteville and Little Rock in Arkansas, right smack dab in the middle of Bible belt. And, you know, in terms of originally getting into filmmaking, there was no you know, really, there really was no introduction to film other than, you know, my my dad was a big movie night. And a lot of my family members continue to be, you know, big film fans, like I was exposed to a lot of, you know, especially genre movies when I was younger. My grandmother actually, for some reason, my grandparents have a really big thing with Stephen King like Stephen King novels were always my house. Stephen King movies were really big in my house and that that just kind of, you know, opened the door. It's kind of a gateway drug into other horror movies. Like I remember the first really four or five movies. I can remember seeing when I was a kid were like, Stephen King's It the original night of living dead. Fright Night Lost Boys like a lot of vampire movies near dark. I think my dad was a big vampire film fan. But my dad was 21 when he had me and my mom was 18 So they were kind of kids raising a kid. And so yeah, that kind of kind of allowed me to be exposed to to things I probably shouldn't have been at that age but kind of you know, created this love for the darker side of storytelling that just kind of stuck with me all through, you know, my adolescence and growing up and I became like an avid movie watcher my my dad and I you know, our quality time was always spent like we had movie night every week. So, you know, that kind of really started it. And then when I, when I got ready to graduate high school and get ready to decide what I wanted to do with my life, I was like, you know, I knew I couldn't, I was a horrible student in school, I wanna say horrible, but I was just one of those students where if I if I didn't feel challenged, I just didn't pay attention, you know. And so essentially, I knew, like, if I didn't do something that I wasn't, you know, diehard passionate about, I wasn't gonna have very happy life. So I decided to kind of, you know, take the leap of faith, and I moved to LA when I was 19.

Jason Buff 5:31
Wow. Okay. So what, what was that, like, when you arrived? Was it kind of, you know, what, what was? What it was versus what your expectation was? I was very young to just pick up and move. I mean, 19

Eric England 5:43
Yeah, I mean, I'd never set foot on an airplane, like it was, it was a big culture shock at first. And it took a while to kind of get acclimated. I mean, I, I definitely went through, you know, a couple years of missing home and, and for not necessarily missing home, but just, you know, not feeling like I didn't fit in, especially, which is weird, because LA is kind of a melting pot of cultures and personalities and things like that. So, you know, I think that was really just my own insecurities. Because every everyone kind of fits in out here, you know, everyone's different. So, but essentially, you know, it just took a while, like, it was exciting, because every day when I woke up, I could feel like, okay, opportunity was within grasp, you know, like, when you first moved to LA, you kind of feel like, okay, there's so much happening around you, how do I get involved? And I think that was kind of the daunting part was, how do I get involved? You know, it's like, I knew it was happening. I knew there, you know, it's like, I could go to restaurants and see people that I admired. And I could go grab drinks with filmmakers that I loved. And, you know, sometimes I saw actors and stuff that I wanted to work with. But, you know, I was like, how do I find legitimacy and approach these people? Because, you know, the worst part was, I moved out here to go to school. So, you know, you're almost worse off being a film student than just a filmmaker, you know, so. So it was like I was, I was below a filmmaker as a film student at the time. So, you know, but but at the same time, you kind of can use that to your advantage. You know, it's like, being a film student shows that, you know, you're pursuing it in some some regard. So some people, you know, will lend you a helping hand, so to speak. So, yeah, I just started trying to network and, you know, really pound the pavement as hard as I could and get get, you know, find my way and as much as possible. Yeah, every day, it was just waking up and figuring out how to how to climb the wall, so to speak, and get inside.

Jason Buff 7:29
There was so when you first got there, you said your were you going to school? Or were you just trying to get a job doing like a PA or doing whatever.

Eric England 7:36
When I first moved here, I was going to school. So So yeah, I moved here in like June of 2007. And I started school in July. So yeah, it was it was a really quick transition. I think I was here for maybe three weeks just to kind of get acclimated and just kind of learn, you know, the routes and how to drive and all that stuff. So, you know, I had a little time to kind of pound the pavement. You know, I wasn't looking for a job immediately because I was getting ready to go to school full time. But yeah, it was it was mainly for education first,

Jason Buff 8:08
Where did you go to school?

Eric England 8:10
I went to the LA Film Store in Hollywood.

Jason Buff 8:12
Okay, okay, cool. Yeah. So talk about that a little bit going to what what were some of the key things that you learned in film school that have helped out and maybe some of the things that you learned in film school that didn't really have anything to do with actually working in the film industry?

Eric England 8:28
You know, I'd say it's more of the latter, to be honest with you, I feel I'm not a very big advocate of film school. And that's not to knock Film School at all. I just think, you know, the film business, especially when I was going to school, it was changing so rapidly. I mean, I went to film school in 2007 2008. And we were still learning on film. And we were probably one of the last, you know, classes to really focus on film. And when we weren't shooting on film, we were shooting on mini DV. So like, we weren't even really being, you know, HD was something that was reserved for, like higher level classes and things like that, you know, so it was kind of a weird space, because it's like HD was this holy grail of new technology. Yet, we were still shooting on film, you know, and it's like, it was it was bizarre. So the teachers were still trying to learn things. You know, some of my teachers were film students that have graduated a few years before us who needed jobs. So they came back to work at school, you know, my directing teachers, you know, had agents and they were trying to get jobs, so they would have to step out of class and take phone calls. And, you know, it was just a really more than anything, I would say the best thing about film school was it exposed me to Hollywood, and I tend to have a very objective personality. I never really take things for how they're presented to me. I kind of analyze them. And so I think because of that, I didn't buy everything that I was told right away, and I think that was a good thing because

Alex Ferrari 9:57
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Eric England 10:06
You know, essentially, I learned really quickly that a lot of my films, teachers, you know, were teaching us ways they would do things. And I think that's the worst way to teach film like film, or art in general, it's like, if you're a teacher, you should be nurturing the instinctive creativity that your student has, and not telling them how they should do something, but guiding them to find their own voice. And so I remember shooting, you know, film projects in film school. And almost every single thing, like we had to use the same sets, we had to use the same cameras and all that jazz. And so many of those short films ended up looking almost identical. And it was because like, the teacher was like, oh, you should do this shot, or you should do this, or you should use a dolly or, you know, and it's like, they were just influencing the students in the ways that they would themselves. So, you know, I immediately kind of tried to buck the system a little bit and do things a little differently. And, and, you know, it kind of pushed me to be my own unique voice. And I mean, especially in film school, you know, everyone becomes a, you know, a genius film critic, or, you know, they every film student gets snobby. So, it was nice for me, because I learned to get criticism very early, just because I wanted to stand out. So I think that that prepared me a little bit for when I got out of school and started making movies,

Jason Buff 11:19
You're at film school now that then you graduate, what's your kind of next step after that?

Eric England 11:26
Um, my next step was freaking out. I basically, when I got out of film school, I was like, shit, what do I do next? You know, the cameras that I had, you know, at my disposal were taken away. The equipment I had at my disposal was taken away, the collaboration I had with the other film students was taken away. You know, and, and I didn't have, I didn't have, you know, the money from like, school loans and crap like that, that I had. So it's kind of like, okay, how, you know, I now I have to find a job. But I, you know, I made a very strict promise to myself, and I'm kind of stubborn this way. But I was, like, you know, I didn't want to go work at Starbucks, I didn't want to go work at Blockbuster, or something like that. So, you know, I was, like, if I'm gonna live in LA, like, I need to be focused on making movies. So what I did was, I went back to my hometown, and for a few months, and worked at the nuclear power plant there, which is kind of a dangerous job. So it pays you a lot of money really fast. And so I, I use that money to come back out to LA and kind of live on for a while, while I was trying to make my first movie. You know, so it was nice, it's like, I was able to kind of make a lot of money really quickly, and then, you know, move, move back out to LA, and essentially pay all my rent and stuff in advance. So I didn't, I didn't really have to worry about a job. And I could focus on writing and applying to direct things and stuff like that. The the worst part about that was, you know, I was getting rejected day, you know, day in and day out from people because I didn't really have a great, you know, resume, I only had film students shorts on my, on my reel. And, you know, so I realized, like, Okay, I need to, I need to generate my own material. So I wrote tons of scripts, I wrote probably like five screenplays in a year. And, and just started, you know, hustling and trying to meet people. And eventually, that led me to, you know, meeting some producers and trying to get a movie financed, and it fell through and, and that was probably the best thing that ever happened to me was kind of that, that that ticking clock mentality that I had, which was like, Okay, I have enough money to last me X amount of months or a year or whatever. And so, it's like, I need to do something in this time. And by you know, I graduated in 2008. And by November of 2009, I had written and directed and produced and self financed and did basically everything on my first feature film, which was called the hostile encounter. And I use that as kind of like, just kind of like a, you know, a calling card, like, hey, look, I you know, I'm going to invest in myself and, and kind of show people that I can, I can, you know, make a film and ironically, we never finished that movie. You know, I kind of put it off to the side because it was my own money. It was my own investment. So I didn't have to repay anyone. But we put it off to the side because I ultimately ended up getting an offer, you know, or proposition to direct my my first real feature film Madison County, which actually got released and did pretty well. But um, but yeah, it was it was all because of hostile encounter, because I had invested in myself and and proven that I could make a make a movie and, you know, one of my buddies was like, hey, you know, if I could get some, some more money, like, would you want to make something that we could, you know, potentially try to, you know, make something on a bigger scale and that turned into Madison County.

Jason Buff 14:49
So your friend was more of a producer who was looking for a writer and director in that case,

Eric England 14:54
Actually, he was my my director of photography on hostile encounters name was Daniel Dunn and we had I met in film school. And at the time, when I directed hostile encounter, I was 21 years old. And when I made Madison County I was 22. So, um, so essentially on on hostile encounter, he graduated film school the same time I did, and he bought a bunch of equipment to kind of, you know, start renting out and shooting music videos and things like that. And I told him, I said, Look, I'll be your first client, I'll, you know, rent your equipment from you, I want to shoot my first movie, and I was like, you can come shoot it for me. So he said, great. So we have like a five person crew. I, you know, we road trip down to Arkansas, and we started shooting the movie in Arkansas and worked our way back to California. And we shot the opening of the film in California. So we shot the movie in like five different states, it was kind of a roadtrip movie. And yeah, you know, it was it was just a fun experience. And I think it kind of, you know, got the juices flowing for everyone to say, hey, what else can we do? And that excitement is, you know, infectious, like, once you get that bug, you know, it's kind of hard to shake. So Daniel immediately, it was like, you know, he watched the cut that I edited together with my editor. And he was like, really astounded by what, what, you know, what the film had become? Because I mean, you know, he was on set every day, we only shot for like, five days. But you know, he was like, wow, that little road trip that we did in five days with my camera. He's like, you turned into like a pretty competent little movie. And he's like, and we had nothing. So he was like, you know, if you if I could get like some money, would you want to try and make something a little bigger? I was like, Absolutely, if you can do it, I'll start right away. And so he knew that I had the screenplay for Madison County, because I had been talking about it and trying to get it financed and everything. So he was like, what about that movie? And I was like, absolutely. So we, we instantly started working on that and kind of put hostile encounters aside.

Jason Buff 16:44
So talk to me a little as much as you can about putting together okay, first of all hospital encounter, what are we talking about in terms of just budget? And who was your crew? And how did? How did you put all that together? I mean, even though you're saying it was kind of, you know, just like you got in the car, and you were driving, but there does have to be a certain amount of organizing to that.

Eric England 17:05
Yeah. 100% I mean, it was honestly, this the simplest organization possible, because at the time, I knew it was going to be an experiment. And that's how I wanted to treat it was an experiment. So the budget total, I gave myself $5,000. So I said, I'm going to spend $5,000 on this movie. And we only ended up spending 3500. So the budget was 3500. And, you know, most of that went to paying Daniel for his equipment and his services, and then gas money to drive down to Arkansas and back. And then, you know, whatever, whatever meals, I had to feed everyone and things like that. So, you know,

Jason Buff 17:41
Who was who was your crew? Was it just the were you he was shooting it, right?

Eric England 17:46
He was shooting it? Well, actually, it's a found footage movie kind of so. So the main character, the main character was actually filming himself for a lot of movie. And so, you know, I wrote it around a certain actor who was ace Moraira, who ended up starring and producing Madison County with us. So, so my crew was myself, Daniel, Nick Bell, and Jared, who was a good friend of mine, who helped us produce a kind of a Swiss Army Knife pa named just Jordan Mears, who helped out and then and then we had a wardrobe girl who was my girlfriend at the time and, and her family helped out my family helped out because we shot in my hometown. So it like the crew was literally like five people. But you know, we I strategically shot it in my hometown, knowing that I could get vehicles for free and houses for free and, you know, whatever resources that I needed, so we didn't spend any money on props, we didn't spend any money, like we went into, you know, locations and shot for free, while people were actually, you know, eating in the restaurants and things like that. So it, you know, stretch $1

Jason Buff 18:50
Was there any thought about you know, what you were going to do with it? Or was it just purely like, Oh, we're just going to do this for fun, we're not gonna we're just gonna do exactly what we want to and not worry about the commercial side of stuff. I mean, it was the idea. I mean,

Eric England 19:03
I think at the time, you know, we had never sold a movie. So we didn't know what the commercial side was, you know, like, we shot this kind of hoping it was going to be, you know, The Blair Witch Project are paranoid, right? This is actually before paranormal activity even came out? I think so. So we were shooting a found footage movie, which was really, really ahead of the curve at the time. So, you know, we kind of just wanted to do, just just experiment and say, Okay, let's make a movie. You know, we knew Blair which was popular, we knew Paranal activity was kind of on the rise, but it hadn't come out yet. And so, so we were like, Okay, let's go make you know, our own movie and we'll try and sell it and it was kind of just like, we knew we needed to make something that was competent. And then once we knew we had something competent, then we could figure out the what we did right and what we did wrong. So you know, it was a great learning process because I actually ended up once we got to finish cut. You know, I never went into sound design or anything like that. So we never finished the sound on the movie.

Alex Ferrari 20:00
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Eric England 20:09
But I sent the rough cut around to some companies. And, you know, it was funny because looking back on it, like I cringe because, you know, I sent it to some reputable people, and I'm sure some of them I've even interacted with now. But you know, at the time, I was just so excited to say, hey, look, I made a movie that I wanted anyone and everyone to see it, even if they hated it, I just wanted to learn. So it was kind of like, just, you know, throwing mud at the wall, seeing what's stuck. And so, so yeah, you know, we weren't, I mean, the goal was to sell it. But, you know, thankfully, I knew that I had made the investment. So you know, what, whatever financial responsibility there was, it was all on me.

Jason Buff 20:48
Right! Yeah. And that's a big thing that we we always stress, you know, or, you know, when it comes to making a film, it's good to just get out, and especially with all the cameras that are available now. I mean, it's ridiculous, that people just get out and just start shooting, you know, don't look for making, you know, a big movie, first, just get out and shoot as much as you possibly can, and don't, you know, just make all the mistakes before, you know, have everything on the line and have a whole full, you know, film crew around you and, you know, make a bunch of mistakes, then do all the mistakes, you know, cheaply. First, you know,

Eric England 21:24
Yeah, absolutely. It's funny, I, you know, I came from the school of like, you know, I like Eli Roth was a big inspiration, you know, for when I first started out, and I knew Cabin Fever was made for like, a million dollars, and I knew Reservoir Dogs was made for like, a million dollars. So like, and saw was coming out around, you know, a little before, then, and so, you know, I kept saying, like, alright, I wanted to make my first movie for like, a million dollars and do it legitimately and make it the right way. But then there was the other side of me that was like, you know, I'd read Rebel Without a crew and Robert Rodriguez. And so it was like, there was part of me that really wanted to kind of wait for that magic experience of like, oh, I wrote a great script. And it attracted some investors. And, you know, next thing, you know, I'm on the set of legitimate feature film when I'm directing. But I also knew that, you know, no one was going to give me that opportunity. And I didn't know if my writing was good. And I just, I just didn't know. So it was like, the only thing I knew how to do was do it on my own. So it was like, I kind of had no other choice. And I was very stubborn in that regard. And that stubbornness is thankfully carried me along way.

Jason Buff 22:25
Yeah, and things have changed a lot, you know, with the technology. I mean, it used to be back and, you know, I'm kind of in a different generation. So, you know, I was making, you know, independent films back in the 90s, with, like, these people who were shooting on 16 millimeter and 35 millimeter, and it was like, I mean, you couldn't do anything for, you know, I mean, you couldn't even think about making a film for, you know, less than $100,000 easily just like buying the film stock, you know, yeah, so, you know, and nowadays, it's just so easy to pop a lens, you know, even get a DSLR or something and just get out and shoot, you know, totally, yeah. Um, let me let's move on to Madison County now what what was the can you talk about how that came together and give people just a little bit of an idea of, you know, what kind of budget range you moved up to how things were different from working on the hostile encounter, and just a little bit of insight into the filmmaking process for that,

Eric England 23:24
Totally, I had written the script, based on some ideas I'd had for a while, I had actually written it before hostile encounter, I think hostile encounter was actually like my sixth or seventh screenplay that I'd written. And Madison County was actually a second in the grand scheme of things. So I had had Madison County kind of sitting around. And then when Daniel approached me about it, I actually didn't want to do Madison County, because I actually wanted a bigger budget, I wanted around $150,000 to make it and, and we ended up making the film for around like, 70,000, I think so I had to tailor the script down a little bit, I went through several several rewrites, we, you know, different investors came in at different times before Daniel, so the script had gone through several several versions, and, you know, things have changed and things had come up and gone away. So, you know, it was a great experience, because I almost went through my own, you know, kind of vacuum development process because like, I, you know, I was from the school or the train of thought of like, okay, I write a script, I don't make a movie, you know, and I wasn't really concerned about like, development or anything like that. So, you know, when I wrote the script, I was like, great, this is my movie, and you know, and I was ready to shoot it. And, you know, I had some investors approached me, and they read the script, and they knew nothing about filmmaking, but they, you know, they obviously watched movies, so they were like, I think you should change this or that and, you know, so I kind of, you know, I'm actually really thankful for that process. Because, like, you know, you can actually learn a lot from people who watch a lot of movies and aren't necessarily filmmakers because they're going to tell you what bumps you know, not ever No one knows how to read a screenplay. Not everyone knows how to visualize something in their head. But I think each and every person that read the script that potentially was bringing money to the table kind of brought something to the film that it leads me to better than my initial draft, you know, I'm still not, you know, super happy with what I wrote on the on the page. But, you know, I was young, so but it was much better than the first draft. I mean, I'd probably cry if I read the first draft now. So but, so So Daniel, Daniel said he could get like, honestly, like, 50 70,000. And, you know, but but the idea was, you know, he was like, we can't lose this money. This is my my parents money. So his parents were car dealers, and I think they've like taken out a loan for us or something like that. And so, so essentially, what happened was, we went and took the first scene of the movie, Ace murder, or the star producer, the film. Or one of the producers, he suggested, I basically, I wanted to go shoot a scene, I wanted to shoot something just for fun, just to kind of, you know, sharpen my tools, because the last thing I shot since then was hostile encounter, which was a found footage movie. So I wanted to kind of prepare myself to shoot a traditional narrative and get acclimated again, with kind of the camera and stuff like that. So in that format of storytelling, so ace actually suggested that we shoot a scene from the movie to kind of use as a promotional tool for the film. And so we went about an hour outside of LA and shot a little scene from the movie that was essentially the opening of the film kind of tailored for that environment. And, and we released it online, a couple months later, and all of the new sites and blogs picked it up. And we actually had foreign distributors contact us based off of the trailer. And they reached out to us and they said, Hey, we really like this, we'd like to make you an offer. And so basically, people were offering us money for this, you know, for this film that they hadn't even seen yet, that actually didn't even exist at this point, because this was just a fake trailer that we shot or a fake scene that we shot, you know, for, like, less than $100, I think was like, 50 bucks we spent on it, or something like that, like $95. So, um, so, you know, we use that money as almost like a verbal commitment to say, okay, great. We can, you know, we know, we can at least make this much money. Like, if these people were the only people to ever buy the movie, then we know, we can at least make that much money back. And then, you know, we were just thinking in terms of like, you know, punk rock garage band style, we're like, if we have to, we'll, we'll go door to door selling DVDs as movie ourselves to make no money back. So we kind of just, you know, reverse engineered and said, Okay, great. This is, you know, as safe as we can make this investment and, you know, started casting the movie in a way we went.

Jason Buff 27:48
Now, the people that were you said foreign distributors were interested or Yeah. Okay. Now what, what sort of things? I mean, first of all, where were they just like, overall global foreign distributors? Or were they like specific to they will say your

Eric England 28:05
It was like, it was like Germany. And I want to say a couple others actually reached out, but I mean, it was It wasn't exclusive to foreign, like, I think a couple sales agents, and maybe a couple of us distributors reached out. But yeah, essentially, we just had interest in sales, Germany, I think Germany and maybe one other country, were the only ones to actually offer up like a legitimate number and say, hey, we'll pay you this much. Before ever even seeing the film. But, um, but yeah, so we had interest in specific people who are actually willing to cut a check. And then people, you know, who were interested in representing the movie, and, you know, and essentially, you know, we got to a point where people were like, hey, we want to see the whole film and we were like, Okay, great. Well, well, we'll get back to you in a few months, you know? Yeah, that's

Jason Buff 28:46
Yeah, that's gonna be a good feeling. You know? Yeah. Yeah, it was it was exciting. Now, is that fake trailers still available somewhere?

Eric England 28:55
Yeah, absolutely.

Jason Buff 28:57
I'll ask you for a link. I'll put that in the show notes because I'd really be interested to just take a look at that. Yeah. So talk to me about the process like the difference between making Madison County versus hostile encounter and you know what, like, yeah, just details like what kind of camera you guys were using how you work with actors what the different I mean, I assume you're working with like a full on, you know, grip grip crew and you know, it was more of a professional like film set right.

Eric England 29:30
I mean, you'd want to think that you know, we we essentially had, you know, we had like soccer dads is our grip team and stuff like that, you know, we shot we shot on the we shot on the red, which was a you know, a major upgrade from what we shot hostile encounter on.

Alex Ferrari 29:51
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Eric England 30:00
So, you know, I was working with a new camera system I was not familiar with which, you know, since I was directing wasn't as big of a deal. But, you know, I was working with a professional director of photography who had done other things before. You know, so I was the youngest person on set, essentially, you know, and I was probably the most inexperienced, and, you know, and I went from managing a crew of like, five people to managing a crew of like, 25 people and, and, and a cast of like, five to seven or eight people a day, you know, so it was kind of a kind of a headfirst, you know, jump into the pool, so to speak, because, you know, I, you know, I had never done anything of that size. Like, I remember seeing the grip trucks pull up on the first day of filming, or, you know, first first day of pre production or whatever. And I was like, Whoa, you know, like, this. Is this legit, like, the biggest movie set I had been on? Like, if

Jason Buff 30:54
Somebody's making a movie around.

Eric England 30:55
Yeah, exactly. Like, this was the biggest set I'd ever been on. And the movie started shooting it. So, you know, it was it was very much an eye opening experience. And, you know, but I looking back on it, I wouldn't have traded it for anything, because it really prepared me for the do's and don'ts and, you know, kind of forced me to get get my shit together. Because, you know, I was totally, you know, I was really prepared. Like, I took my job very seriously. And I stress day in day out, I think, I think by the time we actually start rolling cameras, like I had lost like, 70 pounds, but but like, you know, it was, um, it was, you know, a really serious commitment. I took it really seriously. I was, you know, we were extremely underprepared. And you can't What? No, I'm sorry. My girlfriend's walking through. And she was like, he can't see me again. But, um, so. So, you know, it was a really big undertaking. And, you know, I was totally unprepared or I was prepared. But I think we as a crew and producers, and I think we were really underprepared in terms of like, what we do what we thought we were getting ourselves into, like, we had tons of locations, tons of actors, tons of moving parts. So it was just a really big undertaking that I think, you know, we we underestimated, but we're, you know, thankfully, we had that willingness to take on a challenge. And I think that's a lot of what filmmaking, is it just the ignorance to not be told, No, you know,

Jason Buff 32:23
What, now looking back, what are some of the things, you know, mistakes that maybe you made early on that you, you know, corrected? Or, you know, learned in your next features?

Eric England 32:32
I just sent you that promotional trailer, by the way. Okay, perfect. What was that question? Sorry?

Jason Buff 32:37
Well, I mean, what are you said, it was a bit overwhelming, you know, you were prepared. But it was still like, you know, there was somewhat of a learning curve, can you talk about, like, for people who might be going into their first big budget or, you know, higher budget than just like a little, you know, you know, backyard kind of film going up a step from that what, what sort of things they need to do to be prepared for that? What did you do as a director mentally to be able to do that? And what, what sort of things were you doing every day? And looking back kind of what what mistakes, what would you have done differently?

Eric England 33:13
Well, I mean, you know, to be honest, Madison County was still very much a backyard film. It was,

Jason Buff 33:19
You know what I mean? Yeah, for sure. Compared to the other one.

Eric England 33:22
Yeah, totally. Um, well, I mean, what I did mentally was I watched a lot of films. And I think that was ultimately, my downfall was, I got locked into a specific vision based on movies that I knew had worked, I became really paranoid about how people would perceive my film. So I didn't want to mess it up. And I think that was, you know, like I said, my biggest downfall. So I watched a lot of movies that had a similar aesthetic, that have used similar ideas and things like that. So you know, I almost tried to carve and copy those, but do it my own way. And I looking back, I wish I would have just done what I wanted. Because, you know, I was imitating them in the hopes that I would have success like them, essentially. And I think that was a, you know, the wrong choice. But because of that, I was really prepared. Like I, you know, I knew exactly how I wanted to shoot it. I knew, you know, I knew how to execute it. I just think the sights I had set my execution at were lower than what they should have been, I guess, the best way to put it. So it's like, I achieved what I set out to do. I just didn't, I didn't set my achievement bar, the right level. And so you know, but to a degree, it's like, there was a victory in that because it proved to me that I could do what I set out to do, and then I could I could pull off what I said I could pull off, you know, and so, you know, tons of research, tons of rehearsal, tons of, you know, getting to know my cast and crew and just, you know, learning to be a leader kind of, by default, you know, it's like like I said, I'd never been in control that many people so I naturally just kind of had to learn how to take the reins. We didn't have it. True first ad so I was running the set, you know, and I was scheduling the film and, you know, everything, essentially, the responsibilities fell heavily on me being a director, but not only a director, I was also one of the producers. So, you know, we were some young producers that had never made a movie of this sighs before. So we were all learning as we were filming. So, you know, it's really hard to say what we did right and what we did wrong, because we were basically just surviving. I felt like the whole time we were kind of like, drowning, but keeping our head above water.

Jason Buff 35:32
Yeah, that sounds you know, familiar. I mean, so many other directors that I've talked to have really, you know, even at, you know, much higher levels. It's always kind of chaotic, you know? Yeah, absolutely. So talk about from what what ended up in Did you ended up ended up like having the distribution and things that you were looking for at the end of that, did you make the deals? I mean, talk about what happened to the film after you made it?

Eric England 35:59
Yeah. So after we made it, we like I said, we reached out to a lot of those same people who had reached out to us and we started cutting a trailer immediately, we got very fortunate, and were able to get one of the best trailer editors in Hollywood to kind of cut a trailer for us, you know, as a huge favor to one of the people on our film. So we had a great trailer, and we started shopping it around. And, you know, we made a lot of first time mistake, we show people the movie way before it was ready. We submitted to festivals that were way out of our league. But ultimately, we got the film into screamfest, which is, you know, where paranormal activity was discovered. And, you know, we had distributors contact us from there. And, you know, I was able to get a manager, which, which was helpful in terms of getting the film out about, but yeah, we kind of did took a similar approach to what we did with a hostile encounter. And we just kind of showed it to anyone that was willing to watch it, and, you know, try to learn from it. But the best thing that ever happened was, you know, we didn't, we didn't use a domestic sales rep, to sell the movie, because we really wanted to kind of go through that experience on our own, and, and kind of learn to look over our own contracts and see what would happen and see where we would succeed and fail and things like that. So once again, we took a very, you know, dive in headfirst type of approach to the whole process.

Jason Buff 37:24
Was there any kind of idea about building social media that still kind of before social media or social, you know, building a social, like having Facebook pages and stuff like that? That was kind of before that, right?

Eric England 37:40
I'm not really I mean, it was 2011. So I mean, okay, yeah, yeah. So it was around that time, but um, you know, the best thing that I think we had to our to our, you know, availability was ace Marrero, who, you know, was an actor, so he was used to promoting himself. And you know, as a young actor in Hollywood, like, you kind of have to be your biggest PR person and biggest cheerleader and champion. So Eastwood really taught us to do that, for the film. So, you know, we, we had a huge, huge fan base. For the movie before the movie was even finished. Like we had people buying T shirts from us, we had people buying posters. So we almost tried to turn it into an event, you know, just hey, come be part of this experience with us, like we're learning, like, we took a very like people's filmmaker mentality, because you know, and that's something that I try to continue now is like, I, I like, for my experiences to be kind of an open book and let people know, like, Hey, this is reality of it. And we kind of did that with Madison County, because because we shot in my home state of Arkansas, it was very much a, you know, a family type of environment. And, you know, we tried to we were on the local news, and we tried to keep everyone involved and make it just a fun experience for everyone. And that kind of translated into the distribution and people talking about it and sharing things. So social media was probably one of the biggest advocates we had in our corner.

Jason Buff 39:05
Okay, yeah, I mean, because that's one of the things we always, you know, talk about is how to, you know, this idea that you're going to make your film and go to a film festival, and all of a sudden, everybody will know about your film, it's like, you know, is, you're going to run into problems with that, because it's, it's much easier to start building up a following as you're making your film and even showing kind of behind the scenes and what's going on, so that once your film is done, you've already kind of built up that anticipation.

Eric England 39:34
Yeah. 100% I'm actually not a massive, massive fan, especially in the genre world of North American film festivals, because it's at least on the like the top tier side in like South by Southwest and things like that, because it's such a incestuous and fraternal type mentality, you know, they bring back a lot of filmmakers, films, who've had movies there in the past and things like that.

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Eric England 40:09
So, you know, like contracted, for instance, you know, contract, it was one of the most successful films of that year. And we didn't play one major festival here in America, you know, it was, it was because like, people didn't know who or who or, you know, who I was, they didn't know who our stars were, and things like that. And it's like, festivals used to be about finding and discovering new talent, but now it's really about attracting big stars and bringing back people that they enjoy drinking with at the festival, you know, previous years. So it's not really as much about how good your movie is, as much as it is about how well the the jury or the, you know, the programmers like your movie. So you know it, they become kind of a gatekeeper in a way and I don't like that mentality. So I'm actually a big fan of, you know, using the internet using the audience like I don't, I no longer worry about what festivals will think about my films, or what critics will think about my films, like I make movies for audiences now. Because it's like the ultimately those are the people who have to pay to see your movie. And those are the people who are going to keep you in business and keep food on your table. But also, those are the people who are going to be with you through through the thick and thin of it, like if you support them, they're going to support you. And it's like, I want to give them good material. Because ultimately, no offense, you know, there are tons of critics that I love, but it's like critics ultimately see my movies for free. So they're just judging it based on the artistic merit. And that's to happen, and that's fine. But, you know, at the end of the day, I have to make movies and continue making movies if I want to live. So you know, my job is to please the people who are ultimately supporting me, you know?

Jason Buff 41:39
So, I mean, what is your main way of, you know, connecting with an audience on social media? Do you have kind of a plan? I mean, are you just like, getting on Twitter and Facebook? Or what? What does that? What does that look like? Yeah,

Eric England 41:53
I mean, it's a lot of it's through Twitter, and Facebook, and things like that, like I, I'm a big fan of interacting with my audience, like when contract came out, you know, the reviews were extremely polarizing people either love the film, or they hated it. And it's funny, because people who hated the movie still talked about it. And, and because of that, the word of mouth was great. And, you know, so So I would go on Twitter, and I would just talk to people who were talking about the movie, and some of the biggest supporters I have now, or people who ultimately were talking shit about my movie when it first came out, you know. And, and, and, you know, and it's fine, because like, you know, living in Hollywood, like I have tons of filmmaker friends that I don't necessarily love all their movies, but I don't judge them based on what their movies are, like, I judge them based on who they are as people, you know. And for me, like, that's ultimately what I like. And I think I've been kind of in tune with that since the very beginning. Because even even as a young filmmaker, before I ever even touch the camera, for the first time, I was watching behind the scenes on DVDs and things like that, because I wanted to know who these filmmakers were. And sometimes I wouldn't really like a movie, and but I would watch the behind the scenes, or I would listen to the commentary. And I would fall in love with the filmmaker because of their passion and their enthusiasm. And it would make me respect the movie that much more. So it's like, I am a firm believer in you know, you can judge the art based on its own merit. And that's totally fine. Like, that's what art is about. But I do believe that art, in general is a bigger medium. And it's not just about what it is. It's about the stories behind it. It's about the people who make it and everything that goes into it. It's not just this one, you know, nebulous thing.

Jason Buff 43:28
Right! You guys film like behind the scenes footage and stuff like that to be released.

Eric England 43:34
Totally. Yeah, I tried to do that on every film. Some movies, we've had more footage and others like on get the girl I think we had a guy there my latest, don't get the girl, I think we had a guy there like, you know, almost every day and then uncontracted We didn't have the money to do it. So we basically just had, you know, my producer, Matt Mercer was doing it whenever he could. And it's funny because Matt Mercer actually, you know, he was an actor and Madison County, and he filmed some little behind the scenes stuff that I think is on YouTube now. But, you know, he did his own little behind the scenes documentary, just as an actor from his perspective. So it's always cool, especially now with cell phones and cameras, so accessible, it's like, actors can kind of make their own little documentaries and things like that about their experiences on set. And, you know, the more I make movies, the more I'm going to try and do my own kind of director perspective. And, you know, hopefully, one day it'll get as detailed as, you know, maybe someone following me around with the camera, because, you know, that's the type of stuff that I really enjoyed as a young filmmaker. And, you know, I wanted to see as much as possible is like, how, how the life is of a working filmmaker from day to day, and that's, you know, that's a fascinating lifestyle, because it's so up and down. And there's so many challenges and I think as a young filmmaker, the best thing you can do is be prepared for it.

Jason Buff 44:48
Alright, I'm gonna put you on the spot here for a second. Yeah, what what would you say? Is because I'm totally in agreement with you about like commentaries and stuff like that. What is What are you like your favorite DVD? commentaries that you've ever heard.

Eric England 45:03
I don't know if I have too many, like commentaries,

Jason Buff 45:06
Or behind the scenes or whatever.

Eric England 45:08
Yeah, behind the scenes. I have a ton. I actually really really like the four hour documentary on Rob, Zombie's Halloween Have you ever seen that?

Jason Buff 45:17
No, I had that's one of the few

Eric England 45:19
Yeah, it's It's incredible because and this isn't necessarily based on like, I don't know, I don't absolutely love that movie. But I love how in depth the documentary is like it literally starts from him in pre production like it shows him doing camera tests and shows him doing acting, you know, auditions, it shows him like, it shows the wardrobe person bringing him different options, and him doing sketches and location scouts, all the way up until like the last day of filming. And it's literally for like four and a half hours long. And, and it's like just one of the most immersive you know, detailed raw experiences I've ever seen, captured, you know, in a behind the scenes, and I'm trying to think of some other good ones. There's a few that stand out really heavily. That's always kind of one of my big go twos, just because of how thorough it is. I really enjoyed you know, Eli ROS hostile he did a pretty detailed one on hostile and cabin fever. I'm trying to think, Gosh, I'd have to go through and like look at my DVD collection. But you know, whenever someone asks me about it, usually Rob Zombie's Halloween Oh, Devil's rejects is one for Devil's rejects was really good to have you seen that one?

Jason Buff 46:34
No, I've seen the movie. I haven't seen the behind the scenes.

Eric England 46:37
Yeah, it's like a two two hour documentary on the making of Devil's rejects. And, you know, it's once again, it's everything from like table reads to you know, I think even all the way into editing. So, you know, for me, it's like, as much as you can get, you know, in the in the nitty gritty process of it all. That's, that's the stuff that excites me. Right.

Jason Buff 47:01
Have you seen lost in La Mancha?

Eric England 47:03
Yes, I love it.

Jason Buff 47:06
I did an interview the other day with a producer. And he was like, you know, I don't get that documentary. Because, you know, you see all the stuff that goes wrong on that set that goes wrong on every set. Like that's every film, you know, yeah. Yeah. It's like, just get used to everything going wrong. And you know, he's like, I don't know why the film never got made, because that that wouldn't have kept anybody from, you know, stopping anyway. Moving along. So after Madison County, what happened from there? Let's follow the story.

Eric England 47:36
After Madison County within, within you, we shot the movie in October 2010 or September to October 2010. By March 2011. We had our trailer released and we had our trailer cut probably before the end of the year 2010. So we started showing early cuts of the trailer almost immediately. And so we had people asking us what are you doing next? Are you doing a sequel to Madison County and this was before the movie was even finished. So people were already considering it a success. Which was nice and very presumptuous. But, but very premature, but um, you know, people were like, hey, what do you want to do next. And I knew immediately I didn't want to do another like straightforward horror movie, kind of like Madison County. So I started writing this screenplay called roadside, and we actually started shooting, we, you know, we finished Madison County shooting wise, October 2010. And March 2011, we were flying to Virginia to shoot roadside. So, you know, we found private investors again, you know, who wanted to get into the movie business. And, you know, we convinced them to give us a financing based on, you know, all the news articles and all the press and success that we had had with Madison County, we showed him we said look like we already had people offering to buy the movie. And, you know, it's like, we're pretty confident that we're going to at least make our money back if not see a decent profit on Madison County. So we kind of parlayed that into roadside and roadside was probably the messiest production in my life. Because, you know, we were just so on cloud nine for Madison County that I think we really underestimated the process of roadside because it was essentially, you know, a very contained Hitchcockian thriller, and, you know, we shot the movie entirely at nighttime, where Madison County was entirely a day like we just wanted to do something really, really different. And, you know, we kind of didn't realize that we were still learning and we kind of had this mentality of like, Oh, we've done this before, so we weren't prepared for the new challenges that lay in front of us and that was the first time you know, it clicked to me. I'm like, just going out to make a movie. It's it's brand new every time you do it, you know so, so that production was a nightmare we were under scheduled under understaffed under Finance. So

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Eric England 50:10
It was just a big, big hurdle. It was the worst shoot in my life. I still, you know, I probably lost hair on that shoot. But, you know, it was just the biggest pain in the ass. And I remember flying home, just relieved that it was over and nervous as hell that we didn't make a good movie. And, and, you know, thankfully, when we got into the editing room, like, you know, we had most of the pieces that we needed, like I didn't, I didn't get to direct the movie the way I wanted to. And I regret that immensely. But, but I think it was one of those things where it's like, there's really not much I can do once again, even more. So like this was another one just struggling to keep our head above water. But it was it was worse because we were just underprepared. You know, like we kind of were like, Okay, we did really well, in Madison County, we had, you know, 20 locations, we had 30 characters. And with roadside, we're going to have three locations and five characters, we this is going to be a walk in the park and it absolutely wasn't, you know, so it was just kind of, you know, we were defeated before we went in, but thankfully, we still pull out a very, very competent film.

Jason Buff 51:15
Now, you had said something about doing that with I mean, getting starting to shoot that before Madison County it even really gone into distribution, right?

Eric England 51:25
Yeah, Madison County actually hadn't even finished post production. So our editor was actually still working on editing Madison County while we're filming roadside.

Jason Buff 51:34
So did it end up having the success that you thought it was gonna have?

Eric England 51:38
Did Madison County? Yeah, I don't think I don't think it had, I think it had a better success than than what it should have. And I think I don't think it reached our expectations. But our expectations were extremely high. But I mean, we, you know, we, you know, my first movie right out of the gate premiered at the Chinese Theatre, at one of the biggest genre festivals in North America, actually the biggest genre festival in North America. And, and, you know, and I was in there with, like, you know, Ty West had a movie there that year. And, you know, it was just a huge, huge turnout, we were the only movie to sell out. They gave us an encore screening, we got distribution, the movie came out in May of 2012. And it was, it was decently received. Like, it didn't it didn't, you know, critics didn't, you know, you know, praise it, and they didn't hate it, it was just very middle of the road. But um, you know, but I think the movie ended up having a success of its own, which was, you know, good enough for us like it was our first foot in the door.

Jason Buff 52:40
Right! The distribution. So I get a lot into the nuts and bolts. So yeah. The distribution deal that you made was that what what kind of a contract was that? Or mean? Just what was that for? Like, for World distribution? Was it for DVDs? How did that all come together? Was there any sort of like, talk of video on demand, or, you know, things like iTunes and Vudu and stuff like that? Or just to give us a little bit of a inside look into that part?

Eric England 53:13
Yeah, for sure. It was, it was a pretty straightforward contract, like we had people approached us about doing a limited theatrical run. But their minimum guarantees, which are the money they're going to pay for the movie upfront, weren't as high. So we ended up going with a company that had a little bit of a bigger reputation than some of the others and you know, had movies that we had seen on shelves and Walmart and things like that. So we took that deal. It was a it was a straight to DVD contract. So the movie went into red box and things like that. The company wasn't really a VOD focused company, they this was still like, the last year that physical media was still pretty relevant. But, but, you know, so the movie, went to Walmart and got released on DVD and actually made most of its money on DVD, if I remember correctly, but, um, but yeah, so I mean, the contract is pretty straightforward. Nothing, nothing fancy in terms of promotion, or release or anything like that. It was it was very standard, and we got the movie on shelves, and we got a really solid amount of exposure into the marketplace. So, you know, we were happy with that. We were happy that people could go to stores and buy our movie and that, you know, that that kind of gave us a pretty good chunk of legitimacy.

Jason Buff 54:29
So who owns the movie, though? That's the question. I always have. Like, if you the distribution company has the right to distribute it for for how long? I want to say it's like 15 years. Okay. And then after that you retain the owner, like the producers retain the ownership.

Eric England 54:45
Yeah, the producer retains the ownership. I actually own the property so I can do sequels and stuff. No one else can do sequels, or remake or anything like that. But that one movie is owned by the producer and the distributor owns the rights to You exploited for Yeah, I believe up to like 15 years.

Jason Buff 55:03
So you get to retain the rights because you have the copyright from the script, or how's that? How do you,

Eric England 55:09
I basically put it into my deal like because it was such a low budget film, and I literally took no money like not not just like, oh, a couple pennies here and there, like I literally took nothing. So I basically was like, Look, you know, if we're going to make this movie, I want to own the quote unquote, franchise potential of it. So like, if someone wants to make a sequel, I'll get paid for that one. You know, so, so that that was kind of the idea was like, if someone ever wants to come along and remake it, or do a sequel or something like that, like, I will, I will own that because I created the first one. But the producer actually owns that that particular film. So, you know, he, if he wants to rerelease it after 15 years, or if he wants to license it to someone else, or, you know, someone comes along and they're like, we want to, you know, do a retro screening or something like that, like they have to go to him.

Jason Buff 55:59
Okay. So you can can you do action figures? Yeah. Okay. That's the big one. You know, just learn from George Lucas. Always, always keep the action figure rights. Yeah, totally. So Okay, moving on from there, from roadside when the next film was contracted? Or was there something between there? I was contracted? Yeah. Okay. So that's, I want to focus on that for a bit. Can you talk about how that came about? And, you know, where the screenplay came from? How producers got involved, just how it all kind of comes together?

Eric England 56:35
Totally. Yeah, it was, you know, I was kind of frustrated with the whole business side of everything, because like, with Madison County, the movie was exploited. It's kind of like a slasher movie. And, you know, the, the idea of the film wasn't really to do it as a slasher movie, like, I tried to do something that was a little different. And so you know, but they kept focusing on the serial killer in the movie, because it was kind of this iconic imagery that they were able to mass exploit and just grab people's attention, which I you know, I knew nothing about how they marketed films in that way. So it was a very eye opening and learning experience. And then when we went to do roadside roadsides, this very tense, story driven character movie, and there was no, you know, iconic imagery in the film, they could really sell the movie, no serial killer, no, you know, nothing for them to exploit essentially no famous actors. So we were having trouble selling roadside, because everyone was like, Look, we like your movie, but we don't know how to sell it. And so I'm fed up with that. I was like, okay, you know, what I really, I really want to do a movie that is just totally hits the point for the market, maybe this will get into a festival because like, up until that point, you know, we got rejected from almost every festival with the first two movies. And so I was like, you know, I'm going to really aim high for festivals and markets and just try to do something really, really different again, but something that felt more in line with the stuff that I saw having success in the genre. And, and, and so and also, something is really important to point out is like with Madison county of roadside, I was making movies because I could, you know, like people were saying, Hey, we have money, what do you what do you want to make that works in this world. And I wasn't telling stories that I necessarily felt needed to be told. So like, we you know, we shot at my grandpa's farm for Madison County, because I had an idea that based around his farm, and then with roadside, you know, I had an idea because I knew we could shoot the movie because we could get a car and we could do this. So it was like, kind of like what can we make with what we have, you know, I'm saying and so with, with contract it, it was the first time I'd ever written a story not thinking about, like, Okay, I know, this is the one element that I can exploit. And I'll write a story around it, you know, so I wrote I wrote the movie just based on you know, the, the initial idea which was, you know, a girl has a one night stand and can tracks what she thinks is an STD. And so, you know, I was like, that's a really cool idea. I should write that story. So I, I kind of, you know, plotted out the story, and I initially wanted to shoot it overseas, because I wanted it to happen in a country where, you know, where she the girl didn't speak the language and didn't, you know, just had trouble realizing everything that was happening to her. So, what happened was the producers came to me and said, hey, you know, we want to make a movie. This was their first film. And they were like, we have financing. We can Greenlight it immediately, but we just need to find someone who can make a movie and make something good and they had heard of Madison County they had seen it I think they even went to the premiere I'm not sure but you know, I showed them roadside and they loved it. They were like wow, this is really really good. So they they saw that I had versatility and they they greenlit the movie right there just on a handshake. Like I had no script, no anything. I was just like, Look, you guys are gonna write a check. And it was my smallest movie to date. It was, you know, they had $50,000 And I think we ended up spending like 45 to Make the entire film. So

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Eric England 1:00:12
So, you know, it was kind of like I used it as almost a once again kind of experiment to kind of go back to my my grass roots style of filmmaking, but I was going to change one crucial thing. And that was I wasn't going to write a story just because I had elements in place already. I was just going to write the story based on what I thought the story should be. And then, and then figure out how to execute it based on the elements I had. So it was it was a completely new style of filmmaking for me. And, you know, thankfully, it worked out.

Jason Buff 1:00:43
It was mostly handheld, right?

Eric England 1:00:46
Yeah, the whole movies handheld except for like, maybe two or three shots.

Jason Buff 1:00:49
Okay, does that change? How you approach it? I mean, since you're not thinking in terms of, you know, a camera's like, slowly doing a pan or, you know, do you just film it more kind of? Guerilla style documentary style?

Eric England 1:01:05
A little bit. Yeah, I mean, Madison County was very handheld but with contracted I think it was the first time I approached I'd approach the movie with kind of the aesthetic in mind for the character with with Madison County. I approached it like okay, these other movies did handheld I should do handheld. Or the these other movies did a dolly here, I'll do a dolly here, you know. So, with contracted it was the first time I was like, you know, I wanted the movie to feel intimate because the character's story was so intimate. So I was it was really one of the first times I was thinking like, Okay, what should I do? As a director like, in a lot of ways I consider contracted my first real movie, because it was the first time I started thinking, like a filmmaker and thought story first, instead of okay, what what do I need to do to make sure I don't mess this up? You know, so I, you know, my first two movies, I was thinking very heavily as a producer. And so, so we've contracted Yeah, I approached everything from from an emotional or, and, or a narrative standpoint. So, you know, and the, the handheld aesthetic was based on the story, and both of those were based on the budget. So I kind of reverse engineered it knowing that, you know, I didn't need any big crane shots, or dolly shots or anything like that, because I was going to tell a very intimate story that didn't need a lot of fancy, you know, fancy bells and whistles.

Jason Buff 1:02:20
Right. Can you talk a little bit about your process for screenwriting?

Eric England 1:02:27
Yeah. I mean, my I, you know, I don't consider myself that great of a writer. So I always hate talking about it. But

Jason Buff 1:02:34
Actually, a lot of the people that I talked to say the, you know, filmmakers who have made really good movies that, you know, will always tell you, Oh, but I'm not a writer, you know, but it's like, well, you know, you might not be comfortable with it, but screenwriting is a lot more about, you know, telling a visual story than it is about being necessarily the greatest writer in the world. But if you can tell your story, visually, you know, it goes a lot further.

Eric England 1:03:00
Totally. And I mean, you know, it's, it's weird for me to talk about writing because like, I never, like I said, I don't consider myself much of a writer. I write by necessity, like I write because I need things to direct. Um, so, you know, when I write a screenplay, I know that I'm not writing it for like, you know, a studio head or something like that. Like I've never I've never entered into a competition or anything like that. So I read my screenplays, you know, my screenplay, my screenplays read like any other screenplay, like I my formula and my, my structure and everything like that is, you know, very traditional, but But it's like my screenplays are, you know, essentially what, what they're supposed to be their blueprints for, for my movie, you know, so it's like, I don't necessarily write in shots. Like I have some friends who are very just director driven, you know, and they write like a director. I don't necessarily write like a director, but you know, I definitely, I write very simply, like, I'm a very efficient writer. So I, what I do my my process, for lack of better terms is like I let the story kind of marinate in my head for you know, a few days or a week or however long it takes. Sometimes it takes months, sometimes it takes weeks, sometimes it takes a year. It really just depends on how well I grasp that story and that concept. And then eventually, it kind of reaches a boiling point where you know, I don't write down you know, I'll write down like the initial idea, so I don't forget it. And then I'll just kind of let it stew like I don't really write much after that, like I'll just kind of keep this little notepad or journal, and I'll keep that logline or that idea or the chicken scratch, you know, I wrote down to begin with, and then eventually, the, all the ideas I have just kind of boil over and I start writing them down in like almost bullet point form, and they're not always necessarily in in chronological order. So it's just kind of the thoughts that generate my head. Sometimes they're seeing ideas, sometimes they are dialogue, sometimes they're characters, sometimes they're, you know, whatever. And then I kind of just do that for you know, however long it takes usually it's like a few days or a week. And then eventually I feel like I have a good enough grasp on the story. And I'll start writing. So like, you know, I wrote contracted in like three weeks the first draft. So, you know, it's like I, I knew the story really well, I kind of marinated on it really quickly. And you know, I get really excited when I know like, I don't I don't have a lot of, you know, spec screenplays that I've written laying around. If I if I have any spec screenplays laying around, it's because I wrote a script for a movie that just ultimately, the financing fell through, you know, because like, I've never written a screenplay and said, Hey, here's, you know, except for Madison County, really, you know, that was the first time I ever said, Hey, I have this script. But every other time roadside contract it even even my, my newest film, get the girl, it's like, I have the producers commit to the movie. And so yeah, we're gonna, you know, they almost pay me to write the script, because I know we're going to make the movie, like, I want to know what this movie is getting made. Or else, there's no point in me writing a script, in my opinion, especially had a low budget level, because things change so much. So, you know, if I write a script, you know, for one producer and a certain budget level, and let's say the movie doesn't get financed, and then that script is just sitting there and another producer comes along, it's like, the circumstances may have changed. And then I have to go back and rewrite, restructure and do all that stuff. So it's like, I'd rather just wait until the movies ready to be made, you know, so that's just my, my personal mentality. But, um, up until recently, like, just just this year, actually, I wrote my first, you know, I got hired to write a screenplay, you know, that I'm ultimately going to direct but it was the first time that, you know, it was going to bigger producers and studios and, you know, things like that. So that was kind of a new process for me. But you know, I treated the process the exact same way as I did with all my other ones, like the producers came to me, I pitched them an idea, they liked it. And they said, Yeah, we're gonna pay you to write it. And I wrote it, and, you know, and marinated on it, and it took me like, I want to say, maybe, maybe a month, month and a half to finish the entire screenplay. And, you know, we went through, I want to say, maybe five drafts or something like that, and, you know, send it off for feedback, and the feedback is coming back. Great. So, you know, I'm getting a little more confident my writing, but yeah, it's like, my, my process is very much, you know, just what works for me, because I don't know how to do it any other way, you know?

Jason Buff 1:07:23
Alright, are there any? Where did you learn screenwriting? Is there any resource that you can point people to?

Eric England 1:07:31
Um, I don't know how I learned I actually.

Jason Buff 1:07:34
I mean, that's what I'm saying is it's kind of holding my head one day and I was

Eric England 1:07:37
Yeah, it's kind of a Learn, learn trial by error kind of thing. Like as

Jason Buff 1:07:41
Did you read a lot of screenplays when you were in film school?

Eric England 1:07:43
I did. That's actually what I was about to say is I've I've actually read a lot of screenplays. And I actually had a screenwriting teacher who's written some books on you know, screenwriting, and she, you know, she she's had some success in coaching screenwriters and things like that. And she actually gave me the biggest, biggest piece of advice I've ever gotten. And it still resonates with me to this day. But we were in class one day, and pitching ideas and learning learning to take notes and learning to get criticism and learning to develop ideas. And I would always throw out the most bizarre ideas in her classroom. And she would tell me, she would say, You're a brilliant screenwriter, but you don't know why. And I didn't, I didn't know. I didn't know what that meant. But now I now that I've kind of come to terms and kind of come into my own as a filmmaker, I finally get what she means. And she meant that I have a very unique voice, I have a very unique perspective on the world. And I tell you know, pretty unique stories, especially now now if you're contracted, but you know, I tell unique stories, but for the longest time, I didn't know why I told them and I didn't know why I wanted to tell them I just I wanted I wanted to get them out. And finally I've kind of learned the discipline that I lacked when she first told me that I think it's really been, you know, a very helpful thing to me. But you know, those words really stuck with me because it at least validated me to know that I had something inherently you know, positive about my work and I had a natural ability or talent or whatever you want to call it, but I just needed to learn how to harness it. I think I finally reached that point. So thank you to her.

Jason Buff 1:09:16
You don't remember her name?

Eric England 1:09:21
Yeah, no, I do. I just didn't know.

Jason Buff 1:09:24
Okay, no, I'm sure that that praise would be something she would you know, absolutely, ironically. I mean, if you're if you want to talk you know, smack about a teacher they're probably not gonna want yeah,

Eric England 1:09:36
No, no. No, she she was great. She you know, it's funny because like I said, I didn't really fancy myself a screenwriter, but I love my screenwriting teachers in film school, and she was one of my favorites. And ironically, it kind of came full circle while I was filming, get the girl. We were shooting at the parking garage in my old film school because I needed a parking garage and she actually came and visited me on set.

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Eric England 1:10:08
You know, she was like I heard, she was like, I heard someone was shooting a movie here. And she was like, and then someone told me it was you. And I just had to come by and say hello. So it was really kind of cool for, you know, my old screenwriting teacher to come see me on the set of my latest movie. It was really, really cool. Yeah.

Jason Buff 1:10:25
Okay, so walk us through the process making contracted, if you can give us a little bit of, you know, a behind the scenes of how that was working with your actors. And, and, you know, one thing that's interesting to me is knowing kind of in a 24 hour period, what is that? Like? Okay, you wake up, you have maybe some coffee? You know, you go to the set, what are you doing while you're filming? I mean, are you just like constantly 24 hours a day focused on? I mean, are you generating new ideas, thinking about how you're going to shoot the scene the next day? What is the mindset that you're in while you're shooting? And how long did that? How long was the shoot, by the way?

Eric England 1:11:05
Contracted was shot in 15 days, so three, five day weeks, the process actually contract, it was probably the smoothest shoot I've ever had. And I think it was simply because we didn't have a lot. And we knew we didn't have a lot. So there was really nothing to stress about, you know, it's like we plan very efficiently. It was my third feature film. So I was really, really well prepared for what the challenges were going to be we shot in Los Angeles, we use a lot of people's locations that we knew we could get for free. So people's apartments, people's houses, things like that, um, you know, a lot of my friends are in the movie. So contracted once again, was kind of going back to like, my backyard roots, like it felt very much like a home movie. But just with a bigger, bigger story, you know, like, where's Madison County and roadside were backyard movies, you know, filmed in the backyard with like, very humble roots, and kind of like, you know, we treated those movies with baby hands. Because like, we didn't really know what we were doing. And we were making movies because like, Oh, my parents can get a car. My grandpa is a farm. Like, we just were making movies around the elements we had with contract it, we treated it like a real movie. It's like, okay, let's, let's go for broke here, you know, like, let's really go for it. And so, um, you know, I think that mentality changed everything, and made us really strive to make something unique, original and different, exciting. And, you know, every day was kind of, kind of a challenge, because, you know, my lead actress was in makeup almost every day, we didn't have a lot of time to shoot, we didn't have, you know, uh, you know, our actors were extremely great. The casting process was phenomenal. So we had great actors. So it just felt like a family, like my lead actress, and I really clicked, you know, my other co stars, and I really clicked a lot of them were my friends. And a lot of the crew, you know, I thankfully, I was able to kind of cherry pick the great crew members from Madison County and roadside to come along with me to film contracted. And that shorthand really helps a lot like my, you know, my sound guy knows where I'm going to shoot the shot. So he knows where, you know, where he should put the microphones, and, you know, just it really, really helps. So it was a great, great shoot really smooth. And, you know, every day was just kind of like, you know, I show up to set with with my shot ideas, my shot list. And then I see, you know, the scariest thing about shooting low budget films is sometimes you show up on set, and you're seeing location for the first time. So like, you know, I had ideas of shots that I wanted to do, but I didn't know if they were if they were possible. So you know, especially when you're shooting handheld, you can really adapt to your scene, you can really adapt to what your actors are going to do, you can adapt to your environment. So it made it really flexible, which I think really helped the film. And we kind of approach the entire movie, like we had a great plan, but we were very adaptable.

Jason Buff 1:13:46
So you hadn't seen some of the locations before. You didn't do like a location scout for each place that you shot or

Eric England 1:13:53
We did for the key locations like the the actual the house party at the very beginning of the film, and the end like Alice's house was that actress his house analysts like so I wrote. I mean, I'm not joking when I say it was a backyard movie. You know, I wrote the role for her. I knew she had a house. I knew she'd let us use it. And, you know, I had been to our house a million times. And then, you know, the the cafe and the bars that we shot at were places that my girlfriend worked at, you know, or the lead actor worked at and I had been to a million times and you know, so he was just riding around things we knew we could get that also worked for the store and we weren't forcing them into the movie, you know? And then But places like you know, the doctor's office I'd never seen before the the morgue, you know was shot on a soundstage. I'd never been to that place before. I'm trying to think if there any others. I think that was actually it, but But yeah, a lot of those places I had never seen before.

Jason Buff 1:14:53
Now the makeup for the movie was incredible. Did you get to did you I assume you didn't shoot everything kind of in the correct order. I mean, would you shoot one location? And do you know the makeup how she was normal than the gradual change? Every time you would shoot that location? Or did you try to shoot relatively in order

Eric England 1:15:15
We try, we that was kind of the nightmare, the shoot was the makeup because like we shot based on location, so like, we spent the first week of shooting at the house location for her and her mother. So like, you know, at the beginning of the movie, she's fine. And then towards the end of the film, she's like rotting away. So like, we would have to shoot certain, you know, makeup scenes in progression, and then go back. So like, the very last scene, the movie with a car crash actually takes place in front of the location where she goes to buy drugs, like midway through the movie, so we actually just shoot the ending of the film at the beginning of the day, and then take off the makeup and then reapply it to shoot a scene in the middle of the movie. So like that was kind of we shot but based on location, so that kind of, you know, forced our hand in which makeup scenarios were which but you know, and that that was kind of a pain in the ass just because it took so long. And we had a very, you know, minimal makeup crew, because we just didn't have a lot of money. So, you know, we were really kind of tied down to the makeup schedule, unfortunately. But we were able to kind of shoot around it or make it work. And, you know, my makeup artists and I was really involved with the makeup like I was very detailed in the screenplay. And we broke it down into three phases. We said, Okay, this is phase one, this is phase two, this is phase three. So we were able to kind of have a little bit of a shorthand, knowing where she needed to be with her makeup and kind of, you know, okay, this came after that we kept really good continuity photos, so we kind of knew what she looked like and things like that. So. So yeah, it was pretty regimented.

Jason Buff 1:16:47
Yeah, the thing with the eyes, I think, was the thing that really kind of was just like, shocking to me, you know, because like, she would walk around with their glasses on and then people would want to see her eyes. And that just kind of, you know, just having the red eye. It's just Yeah, freaky to me, you know?

Eric England 1:17:04
Yeah, it was once again, one of those simple, simple tricks and becomes really effective.

Jason Buff 1:17:09
Yeah. Well, you know, we, we've been talking a lot with other filmmakers about kind of body horror, and the concept of having a story that kind of got one foot in reality and one foot in, you know, fiction, which is that there is something very real about what she's going through, you know, it's like you identify with, okay, it's like, she's deteriorating, and there's some, like, kind of horrific science fiction side of that, but at the same time, it's told within the context of this is a real, you know, this kind of connects with something that people deal with in real life, you know? Yeah, totally. I mean, yeah. Okay. Like, I mean, I was talking to Adam Roboto, the other day, and he did The Taking of Deborah Logan. Yeah, I know, Adam, great guy. Yeah. And so it was like, the, the thing that I think connects and they connect in similar ways, you know, which is that you connect with the, the lead character immediately, because it it's based, you know, on something that's real, but it's also, you know, horror, you know, it's also like the science science fiction side of it.

Eric England 1:18:17
Yeah, totally. I like to call it like relatable, relatable horror, you know, and it's, like, it's so fascinating to me, because, like, you know, you can take like, you know, it's something as simple as like Halloween, you know, it's so relatable, because who hasn't, you know, had a babysitter or known a babysitter or been a babysitter, you know, it's like, that's, that's something that really resonates to a lot of people. And then you know, you see something like the strangers, it's like, who hasn't been home alone at night, and someone knocks on the door, you don't know who they are, or you haven't heard a creaky noise outside, you know, it's like that. Those are all relatable feelings and scenarios. And then, you know, but something like, you know, you watch something like the theme or the fly, which are both body horror films. You know, it's like, not many people have been trapped inside of a, you know, a machine that turns you into something or tries to teleport you or, you know, not many people have been stuck in, like, you know, an Antarctic environment with a creature, you know, but it's like, they find ways to get inside your fears and things like that. And it's like, for me, I think we're just kind of taking a more relatable approach, instead of like, trying to take a narrative that's not familiar and make people identify with it. We're taking something that's very familiar to them, and kind of using that as a shorthand to get our point across that much quicker. Because I think, you know, today's audiences check out really quickly if they don't relate to the characters right away.

Jason Buff 1:19:39
Yeah, I mean, I think one of the things that impressed me the most is just the restraint. You know, you let it build and it does happen very gradually, you know, so that you really get to know this character, but it's like slowly things start, you know, is there some way that you kind of like paste that out or like could feel what was the right moment for things to happen? And

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Jason Buff 1:20:10
I mean, do you? Do you go through your structure and say, Okay, I mean something like save the cat or the hero's journey, stuff like that you go through your story and say, Okay, this is going to be when this happens, and then we need to have this happen by this moment and stuff like that.

Eric England 1:20:26
Yeah, totally. That's a big part of my process. But I don't know, if I follow like, traditional structure, like save the cat, like, I've read the book. But it's like, I haven't touched in years, I really, it's more of a gut thing. You know, it's like I, I kind of think, like, what is the audience want at this point? What am I trying to tell them? Where's my character's journey at this point, it's like, really, it's just a matter of, in my opinion, I'm a big fan of ambiguity. And I'm a big fan of, you know, doling out enough information to keep the audience invested, but not enough to where they know everything, and they can figure it out. So it's like, for me, I want to keep them kind of on the hook. And if I have them on the hook, I can, I can pull them up and down whenever I want. And that's kind of the idea was, like, you know, I think some of the biggest, biggest moments in contracted like, at least in terms of like, effectiveness are really in the middle of the movie, because I'm, I'm not a big fan of following the structure of like, everything needs to build, build, build to the climax, and then you know, it explodes. Like, that's kind of the, that's kind of like the tentpole mentality of Hollywood nowadays is like, okay, you know, first we kidnap the girl, and then you know, then there's a chase scene in the middle. And then by the end of the movie, they're on top of a building and someone's gonna die, you know, and it's like, or, or, you know, like, the world's going to explode by the end of the movie, you know, and it's like, for me, I like the idea of, like, there being in a lot of movies are kind of taking this approach, like, if you look at, I don't know why, but this, this one always comes to mind for me, but like, you look at like Skyfall Skyfall, most of the action in that movie takes place in like, the middle of the film. And then the ending in the movie is contained into one house, you know, and it's like, it's almost like an anti climax. You know, it's, it's a narratively and emotionally satisfying climax. But in terms of the action, that's not really where it's at. So, for me, I tried to apply that to contract it a little bit where it's like, emotionally, the movies building and narratively the movies building, but like the action, so to speak in the film, like the grosser moments and stuff like that are kind of saved for the middle of the movie, like, yeah, there's gross moments towards the end, but I think I think they're a little more spread out than they are in the middle. So it's like, yeah, I, I definitely kind of plot and pick and choose where I want my moments to come for sure. Right?

Jason Buff 1:22:38
Do you feel like it's better to kind of, like, if you have a mystery that's going on in your story, it's like, better to keep that going as long as possible. Because inevitably, once the mystery is solved, it's like, okay, it's like, you know, it's not such a big deal, but like keeping people on the hook that the whole time, you know, that you're trying to figure it out? I mean, that seems like most, most stories nowadays have that like, some element and that you're kind of putting things together, you know, yeah, once you figure it out, it's like, whatever.

Eric England 1:23:08
Yeah, exactly. I mean, I'm a huge fan of mystery, like, mystery is one of my favorite genres. So it's like, I try to infuse a little mystery into everything I do, if at all possible. So I that that to me is part of the fun. It's like my favorite movie of all time is scream and, and it's like the who done it, the Scooby Doo, pull the mask off the end of the movie, like that element of it is my favorite thing. Like I will forever be a fan of the whodunit sub genre. Because if you can have a movie with cool characters, and horrible things are happening to them. And then by the end of the movie, you have to figure out who's doing it and why. Like, that's, that's a, that's a formula that never gets old for me. So I'm a big fan of of incorporating that. And, you know, keep keeping the audience on the hook, as you say, but it's funny, because, you know, with contract, it's like, to be honest with you, I didn't expect for there to be much mystery, like, you know, when I was writing the movie, I was kind of, you know, I was like, okay, like, people are gonna get what this is like, what she's turning into. And it's funny because the mood kind of took on a life of its own when people didn't realize like, what she was turning into until the very end. And it's so funny, because, like, at the end of the film, after the car crash, and she wakes up at like, the, you know, I watched the movie in theaters in Mexico and Spain, all over the world and all over the country. And it's like, the gasps at like, certain moments in the movie. I'm like, Really, you guys didn't see that coming? So, you know, it was it was really kind of eye opening for me to see, you know, how far you can take audiences and what audiences picked up on and what they didn't so, you know, it was it was kind of fun for me that that people you know, found that element of it to be really exciting.

Jason Buff 1:24:42
Well, you know, I think people are used to being told what, you know what it is and what how they're supposed to feel and you left that open, you know, yeah, exactly. So, just fast forwarding a little bit. I know you've talked a lot and you know, your blog, I highly recommend your blog for anybody who is a You know, out there wanting to know about filmmaking, and I was reading through it, and I got, you know, it was really nice to get, like a perspective on, you know, not like a politically correct written, you know, blog, but a blog that's actually talking about what you actually feel like and what happened. Can you talk about what happened with contracted after, you know, after you finished it? And, you know, of course what what has happened with the sequel?

Eric England 1:25:28
Yeah, I mean, you know, the short version is the movie, the movie was, you know, it's sad, it was finished. And then, you know, we started trying to sell it and showing it to people, and everyone thought it was so weird or to do gross or something, you know, there was always one excuse or another, we got really close to getting into South by Southwest, we got really close into getting into Tribeca, but at the last minute, it just didn't happen. So, you know, people I was trying to get work, I couldn't get hired for anything. And so I kind of thought I was a failure. My producers didn't think they were going to sell the movie for very much money. And then, um, you know, something crazy happened, people, you know, our poster got leaked, which ironically, the poster initially was something I made with a guy named Zack Palmisano. Um, you know, he and I just kind of cut it together really quickly after I sent him a couple ideas. And we were told it wasn't going to go public. And our sales agent accidentally posted it on their website when they weren't supposed to. And, and a new site found it and let it slip. So, you know, so

Jason Buff 1:26:30
Was that the one the one that everybody seen? Or was that something else?

Eric England 1:26:34
It's the one it's the one where only half her face is exposed. Oh, and I think it's like, actually the DVD cover now. But, um, but yeah, that was just something that, you know, I had cut together with Zach on our own, like, just, you know, they were like, Hey, we need something to represent the movie. And I was like, Look, I don't want to show her entire face yet. So I'll send them this half cut poster. And, you know, we'll just call that, like, the teaser image for right now. But I told the company, I was like, Look, don't let this go public. Like, we don't want anyone seeing this yet. And within four hours, it was all over the news sites. And I was like, freaking out, because I'm not a poster artist. You know, it's like I didn't, I thought we just ruined our film. But it caught on and everyone was like, I started getting text messages and all kinds of stuff. And people were like, wow, this is incredible. Like, we love this poster. And, and then you know, and then you know, IFC bought the movie, and, and, you know, the producers weren't happy with the sale initially. So, you know, they were like, alright, we're never gonna make any money off of this. So let's just start focusing on what's next. And, you know, at the time, they had no interest in working with me again, they were like, alright, you know, you, you, you made a movie, it's not gonna make a lot of money. But you know, congratulations, you might get another job off. We're not ever gonna see a dime. And I was like, I was like, I was like, Guys, I'm not getting hired for anything. Like, no, no one will hire me. Like, they think this movie is weird. And, you know, it's like, I don't know what's happening. And then, you know, the craziest thing happened, the trailer came out, and everyone started talking about it. And then the movie came out. And every even more people started talking about it. And Howard Stern was talking about it. And it's like, you know, it was over the course of just a couple of weeks, like, every everyone's perspective change. It's funny, I started getting emails from companies that had passed on me for things or said, No, we don't like your movie, who were suddenly like, hey, we watched your movie, did you change something? And I was like, No, I didn't change anything. The movies, just the movies just popular now. So you want to talk to me, you know, so it was, it was really eye opening for me. And it's funny, because I signed with my agent, like, the day after the movie came out in theaters. And, you know, my agent hates when I when I, you know, this this period of our exchange, but you know, I told my agent, I was like, Look, I don't want to take meetings with people who passed on my movie initially, or they only want to work. Because, because they thought, you know, contracted, you know, did really well or, you know, they think I can make them a lot of money. It's like, Yeah, this is a business and I get that, but it's like, I want to work with people who like what I do, not people who just like me, because I made someone else a lot of money, you know, so and my agent was like, no, no, this is Hollywood. Like, you have to be okay with that. So, so, you know, it's fine. Now. It's like, I've kind of come around to it, but it's like, I still stand by that to a degree. It's like, I like working with people who like Eric England films, not Eric England films that make money, you know, so that's kind of that's kind of my mentality when I approach it, but you know, it was very eye opening, because, like I said, a lot of people who initially wouldn't talk to me or, you know, didn't think I was good enough or whatever, suddenly, you know, open their arms were like, Hey, let's have a meeting. Let's talk what projects do you have? We have some projects, you know, so it was, it was just a very, very bizarre kind of chain change of pace, but you know, I wouldn't I wouldn't trade it for anything.

Jason Buff 1:29:45
Okay, so walk us through a little bit of what ended up happening with the sequel.

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Jason Buff 1:30:02
That, you know, I'll note that you're you weren't involved with other than doing the screenplays. Right? We're working on a screenplay for it.

Eric England 1:30:12
Um, yeah. So I, so basically what happened was, you know, I started writing a screenplay for them. And, you know, it was just decided that we weren't going to, you know, make the movie with the the budget, I was told that we were initially going to get so I said, Look, I'll still be involved, I'll, you know, I'll continue writing the screenplay, I'll produce the film. And, you know, we'll keep in the family, I'll kind of mentor the new director, who I hired, you know, Matt Mercer to do who was a producer and star the first one. And, you know, ultimately, what happened was they they decided that, you know, I was a better director than I am a writer, which I can't necessarily. And they didn't want to, they didn't want to pay for me to write the screenplay, or produced the film, because they thought I was gonna cost more money than I was worth, which actually wasn't, wasn't a lot of money. I was I was kind of, you know, given them the friend price at this point. So, you know, it was just a, you know, a little bit of, you know, Hollywood, Hollywood disagreement, you know, but bottom lines are important. And some people think, you know, $5 over what they're willing to spend is too much.

Jason Buff 1:31:20
So, do you still have people coming up to you and talking about how much they liked contracts?

Eric England 1:31:25
Um, sometimes, I mean, I have people, I had people, you know, come up to me and say, Hey, I'm about to watch the sequel. And I'm like, Look, I you know, I didn't make that one. And then I have people who reach out to me, and they're like, Hey, I can't wait to see contracted to and I'm like, you know, I didn't make that. Or I had people say, Hey, why didn't you make contract it too? So, I mean, yeah, you know, that. That's the whole reason I've kind of been vocal about my lack of involvement with the film is because, you know, when people think contracted, they they think of two people they think of Nishihara who played the lead actress and myself. And so I want people to understand that, you know, just because I made the first movie doesn't mean I had anything to do with the sequel. And it's like, I, if I liked the sequel, it would be a different story. Because then I would say, Yeah, I don't mind people associating me with that, but the sequel was it one, it's not a good film, but two, I even if it was a good movie, and I still had no involvement with it, it's like, I would let them know like, Hey, I liked the movie. But I didn't make it, you know? And but it's like, I don't like the movie. I don't think it's very good. So it's like, I don't want I don't want to be represented, or I don't want to be associated with that anyway, regardless. Right?

Jason Buff 1:32:31
Do you have any of that, like copyright and stuff that you had with the the other ones that you were talking about?

Eric England 1:32:37
I have no control over

Jason Buff 1:32:39
That's not part

Eric England 1:32:40
No I don't I don't own contracted. I do own part of the franchise. So like, I will make money off of the sequel, but, you know, it's it's Yeah, I don't control what happens with it.

Jason Buff 1:32:52
Right! Is the lead girl I haven't seen the second one out of respect. I don't know if that's good or bad, but haven't seen it yet. But, um, is the same Lead Actress in it, or is it completely?

Eric England 1:33:06
It's completely different people. She's she's in it for like, literally two shots.

Jason Buff 1:33:11
That kind of sucks. All right. Yeah. Um, so. Okay, so your your latest film? What can you tell us about that? I unfortunately, haven't seen it. So I don't really know. have specific questions, but have you? Is that Is it like, in the same? Can you can you talk a little bit about it?

Eric England 1:33:30
Yeah. I mean, I can't say much because the movie is not out yet. It'll be out. Okay. Oh, but um, but yeah, I mean, it's once again, completely different movie. It's more of like a dark comedy thriller shows a lot of humor. You know, I wanted to do something a little different tonally and, you know, it's, it's a crowd pleaser, I wanted to do something that I felt like I would like to watch as an audience member and something that I thought, you know, fans in this world haven't necessarily seen before. It's definitely a unique, dark and fun movie.

Jason Buff 1:34:02
When is, what what's the plan with that? Is it gonna go to festivals? And then

Eric England 1:34:06
I don't know, I mean, I like I said, I'm not a big, you know, I love festivals, but I think their mentality is a little different than mine. So, we may play some festivals, if we find the right ones that I think you know, kind of fit within the world of what we want to do with the film. But, you know, the goal is to release it next year, just kind of get it out to the audience.

Jason Buff 1:34:25
Okay, do you do you ever go to AFM or any of that stuff?

Eric England 1:34:28
I don't personally, I mean, my sales reps and everything like that do it's not really a filmmaker friendly place. Okay. It's kind of like going to a cattle auction and you being a cow.

Jason Buff 1:34:40
Okay. So, you know, I'll just kind of wrap it up with this. If you could just maybe give a little bit of advice or what you let's try this. If you could give advice to yourself, let's say, you know, you're relatively young director, one of the things that kind of impressed me when I was looking through your information was, you know, You're born in 1988? Like, it kind of, I'll be honest, I mean, it, it annoyed me a little bit, you know? Sorry. It's okay. No, it's good, you know. But if you could go back in time to when you were younger, when you were like, say, 19? What? What advice would you give to yourself about filmmaking?

Eric England 1:35:22
Um, you know, the, I give the same advice to everyone. And I think it's the same advice I would give to myself, which is be as original as possible. You know, the craziest thing for me in my career is I started making movies when the world perspective of filmmaking and also the marketplace itself was drastically changing. I mean, you have movies now with two of the biggest stars, like, you know, like Bradley Cooper or Jennifer Lawrence and that are going straight to VOD now, you know, so it's, it's a completely different world. And so the best thing you can do is just make the movie you want to make but also know that you're making it for an audience. You know, don't the world of just making movies for yourself is dead, like, you can't be a filmmaker. Like that's, that's now a hobby. You know, like, if you want to be in a tour, and make films that only you like, then then you know, make it as a hobby. Filmmaking is too expensive to try and do that on a on a mass level. But I think if you truly want to be a working filmmaker and you want to be in the movie business, then be original, but know that your originality needs to be commercial to someone so that they can sell your product and continue getting you work. And I think that's the best thing you can do. Be aggressive, be original, and, you know, keep a good head on your shoulder be objective.

Jason Buff 1:36:36
Eric, man, I appreciate it. Thanks for coming on the show.

Eric England 1:36:38
No problem. Thanks for having me,

Jason Buff 1:36:40
Talk to you later.

Eric England 1:36:42
All right.

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IFH 683: Crash, Boom, Bang! How to Write Action Movies with Michael Lucker

Today on the show, we have screenwriter Michael Lucker. Michael is a writer, director, and producer with twenty years of experience creating film, television, animation, and digital media. He began his career writing and directing television commercials while earning his undergraduate degree in broadcasting and film at Boston University’s College of Communication.

Soon after, he landed in Los Angeles working in production on series and specials for ABC, NBC, CBS, and HBO before taking a job as assistant to Steven Spielberg at Amblin Entertainment on feature films Indiana Jones & the Last Crusade, Arachnophobia, Joe Vs. The Volcano, Always, Back To The Future II & III, and Jurassic Park.

He went on to serve in creative affairs at Hollywood Pictures, where he worked on such movies as Crimson Tide, Terminal Velocity, Taking Care of Business, and Straight Talk. Michael then embarked on a career as a screenwriter, helping pen more than twenty feature screenplays for Paramount, Disney, DreamWorks, Fox, and Universal, including Vampire In Brooklyn, Home On The Range, Good Intentions and Spirit: Stallion of the Cimarron, which was nominated for an Academy Award in 2002 as a best-animated feature.

“You don’t have to be a writer of action films to benefit from Michael Lucker’s rock-solid screenwriting advice, but if you are an action writer… it is essential.” — John Baldecchi, Producer: Point Break, The Mexican, Conan the Barbarian

He also served as a screenwriter on the animated sequels of Mulan, Lilo & Stitch, Emperor’s New Groove, and 101 Dalmatians. An opportunity to serve as a creative consultant to Turner Entertainment took him home to Atlanta in 2007. He went on to work as a writer, director, and executive producer with non-fiction production houses Shed Media, Crazy Legs Productions, and Trailblazer Studios before launching his own production company, Lucky Dog Filmworks, which now serves as his home for creating films, television, and commercial content. In television, Michael has worked with Animal Planet, Cartoon Network, Travel Channel, History, Discovery, NBC, TBS, TLC, OWN, DIY, MSNBC, and A&E.

His new book, Crash! Boom! Bang! How to Write Action Movies. 

A fun, insightful insider’s look at the nuts and bolts of writing action movies, from concept to completion, by a professional screenwriter and professor of screenwriting. Full of witty anecdotes from the front lines (and tricks of the trade from between the lines), Crash! Boom! Bang! promises an enjoyable and educational read for writers and students of all levels. Although bullets and bloodshed abound in cinema, the lessons within will benefit screenwriters of all kinds of movies.

Enjoy my conversation with Michael Lucker.

Alex Ferrari 0:28
I like to welcome the show Michael Lucker. Man, thank you so much for being on the show, brother.

Michael Lucker 2:48
Sure. Thank you. Thank you for having me.

Alex Ferrari 2:50
So before we get into how to write an insane action movie, let's um, let's see, how do you how did you get into the business in the first place?

Michael Lucker 2:59
I started writing songs for girls I had crushes on in seventh grade that wouldn't give me the time today. And then I graduated writing for the school paper. And then I wrote a play in high school. And then I went off to college and studied writing in Boston. And people thought I was happy semantics. So I moved out to LA to try my hand at making my way on the wild world. And I landed a gig or two and I was unhappy with those. So I started typing. And that made me happy and I ended up getting one script in front of some agents and they got in front of some buyers and I got an option and then I got hired and then I got so and then I became a screenwriter. Yeah.

Alex Ferrari 3:45
I'm actually a paid screenwriter which is a rarity. Like a functioning paid screenwriter in the industry. Which is funny you said that used to write songs I too dabbled in in songwriting for a the hearts of young ladies back when I was when I was younger,

Michael Lucker 4:04
and try and like you know, are my favorite. Unfortunately I

Alex Ferrari 4:07
also sung them and nobody will ever hear those

Michael Lucker 4:13
that's why I migrated over the screen

Alex Ferrari 4:15
but yeah, that's not that's not something that anyone will ever see. Because it's in my closet. Literally. But so your first movie if I'm not mistaken was vampire in Brooklyn, right? Or is that the first one that you sold?

Michael Lucker 4:27
First one it wasn't the first one got sold or I got hired to write but it was the first one that got me believe it.

Alex Ferrari 4:35
How many how many scripts that you get optioned or hired to do before that first

Michael Lucker 4:39
one? Probably five we've got a couple things going in Disney it's gonna be a couple things going to Paramount and universal. I think another thing or two and then we got this call on this one. It's kind of like took off.

Alex Ferrari 4:53
And if for people who not don't remember that vampire in Brooklyn start Eddie Murphy in in he was still Eddie Murphy. He's Always Eddie Murphy in my world, he's always Eddie Murphy. But he was at some of the height of his power back then. Because he made basically a vampire film, because he wanted to,

Michael Lucker 5:10
we could do whatever he wanted. I mean, he was one of my heroes growing up, I mean, 48 hours in Beverly Hills Cop religion to me, and so that for me to have a chance as a young man, as a young screenwriter, to write a movie, for one of my all time, favorites was just like a dream come true.

Alex Ferrari 5:27
I mean, coming to America, still arguably the greatest comedy of all time.

Michael Lucker 5:32
against that, but it's one of the at least Welcome to your opinion. Yeah.

Alex Ferrari 5:39
So, so you wrote a book called Crash, boom, give us the title of the crash,

Michael Lucker 5:44
boom, crash, boom, bang, how to write action movies.

Alex Ferrari 5:47
Exactly. Now, how do you write action movies? Because you know what? Because action movies are. In today's world, action movies are pretty much prevalent in all of Hollywood studio system. I mean, they're basically action, superhero action, or Fast and Furious action. They're all they're all. They're all IP based, or franchise based. So having a skill set, as at writing a good action movie, is a good skill sets in the studio system, and also outside of the studio system, because action movies travel fairly well, internationally as well. So I know, it's a very broad question. So what are some tips on on how to write a good? And what makes Lisbeth what makes a good action movie? And then we can have a discussion about some good action movies.

Michael Lucker 6:35
Right? Well, I think, you know, little two questions go hand in hand. And what makes a good action movie and how you write a good action movie is based on the same tenants that that make good stories, no matter the genre, is one of the things that's often lost in a lot of the shallower you know, that bid, you know, action films that don't have much depth to the characters into their journeys. And so, when we're writing good stories of ATL, you go back to the hero's journey, and the principles that have been taught since Aristotle and seeing that rate of change and the hero, you know, fixing flaws they had the beginning and going through by going through the adversity that they face along the story to see, you know, how they transform and become, you know, stronger, wiser and more courageous, more humble, more soulful, at the end, what happens, I think, in a lot of action movies is those basic principles are lost, or they try to spread it so thin, especially in sort of films that have too many primary, you know, characters up top, they're trying to develop everybody, you don't get to get into anybody in much detail. And so we as the audience may not connect with them as deeply, or as honestly as we could, because the studio isn't trying to give a little something of everybody to everybody in the audience. So you know, when people say, How do you write a great action movie, and like, learn how to write a great movie, learn how to write a great story.

Alex Ferrari 8:11
So there's you and I see a you and I are from the same vintage, if you will, a July's. So we kind of grew up watching, it sounds like we both grew up watching a lot of the same great action movies of the day. So I mean, I personally think that the 80s and 90s but the 80s had a just is a golden age for action movies. You know, cuz 70s me you know, we got smoking a band and that kind of stuff. But they didn't come into it really into their own heavily into the 80s. So I want to talk about three movies and I want to hear what you think about them. I think they're three of their top five in my world. Diehard diehard obviously. Absolutely. Lethal Weapon, Lethal Weapon first one of my faves, and Predator. The first predator predator is your third. It's not like an order. I'm just saying that there's other action movies that I enjoy too. I mean, obviously Commando. Not joking. But I mean, I do love it for my cat. If I watched that movie today, I'm sure I'm gonna go, oh, this is horrible. But in my mind, it's still pretty awesome. But I could watch Die Hard. I watch it every year as a Christmas movie, because I did a whole episode on how it's the greatest Christmas movie of all time. Then there's lethal weapon, which I could still watch today. And it holds and you can watch predator. And it still holds. And at least for me, and I was wondering what you think about what like diehard we've talked about a nauseum. And we all know that's, you know, the his the hero's journey, the every man. I mean, what do you just really quickly what let's go over diehard real quick and what makes it such an amazing action

Michael Lucker 9:46
movie? Well, I'll say this, you're speaking my language really? Because it puts anything in perspective for you when I was a young man out of film school, coming from the East Coast and I landed in North Hollywood and I got my first job. In my little home law apartment, I had it, you know, off magnolia. I had two posters framed on my bedroom wall, and they were lethal. Largely because that was just part of, you know, the lexicon at the time. They kind of helped shape me as a young storyteller and filmmaker. When you got great writers like, you know, Jeff Stewart and Stephen Setzer and Shane Black, of course, and remains one of my favorites. They did things at the time, that revolution that revolution level, revolutionized, yeah, revolutionized Nike writer, the way storytelling was done. And they brought heart and soul and pain and flaws to the heroes in a way that a lot of traditional action movies had not done as much prior. And so we really identified connected with and cheered for those for you know, John McClane and Martin Riggs in ways that we had not done for heroes. Before that, so those movies I mean, to me, are quintessential and I encourage all writers who are interested in doing action movies to not only see those movies and study those movies, but read the scripts and look at how those writers crafted those images and created that tension and scenes and create that sort of identification, you know, for the audience and leader to have with those

Alex Ferrari 11:33
heroes. Yeah, Shane. Shane is Shane Black is arguably one of the greater he's in the top lexicon of, of screenwriters in general. But what he did and some of those early scripts usually you read the original last Boy Scout, not what was made but the original last Boy Scout. Long Kiss Good night. Lethal Weapon I think he didn't do lethal up into I think he did just a story of lethal weapon too. But every bone did. Yeah. But that was still also a great a great film as well. Lethal Weapon. He didn't write now he wrote the New predators. He didn't read the old predator. But but just was just watching his descriptions. Yeah, his This is his vocabulary was so and he breaks rules, he breaks rules left and right, you know, the way he writes the description how he does it. It's just like when Tarantino you know, when he writes his dialogue, he just breaks, he breaks rules all the time. But they're masters, they're absolute masters. And they you have to you have to read those scripts.

Michael Lucker 12:33
Yeah, you really do. Because like seeing the movies is one thing to working on screen. But you know, given you know, the quantity of scripts that consumed in the studio, every year, the scripts that rise to the top, really have to stand on their own, in order to stand out. And that means the words they use, you know, the images they convey as concisely and as creatively as they do, puts you in that moment puts you in that place that you really feel like you are, you know, in that car chase, or you know, scaling down that mountain or being thrown out that window.

Alex Ferrari 13:12
No question and like when I watch Lethal Weapon, because that was during my video store days, when I worked at a video store. I must have watched Lethal Weapon like 2030 times it was just such a the character of rigs, his transformation to the end if you just didn't see that, that was just something that wasn't done in action movies. It was so revolutionary and I mean diehard took that to another place, as well, both of them in their own way. But you're right, it was just you felt for so before you would have like you would have Schwarzenegger show up and write you know Schwarzenegger and Stallone, they would just be these hyper real Gods basically that could do no wrong and they could, you know, shoot guns until the cows come home and they never get hurt. I got dinged and I just keep going don't have time to bleed and, and all that kind of stuff up. But then you got something like diehard where John McLean's character is, he's a normal dude, going through normal stuff, and he doesn't look like an Adonis. And you got Martin Riggs, who also doesn't look like an Adonis and he's a very fractured character as a human being. He's on literally on these on the edge. Good. Well, one of

Michael Lucker 14:27
the things that I think Shane Black did and they do a die hard as well is the transformation of the hero is represented in such a clear and subtle and powerful way. That whether we're conscious of that as an audience member or unconscious of it, we feel it and so for example, and lethal weapon you might remember when we meet Martin Riggs, he's got a special Silver Bullet loaded in his gun and he's got it in his mouth, not ready to take his own life over the green Think deals over the loss of his wife, right? So, that's the opening shot of our hero. And for us to see that in the 80s it's like, this is our hero, a guy who's like living, you know, in a trailer alone on the beach with a gun in his mouth. What happens to the course the movie is he grows and we build a self esteem and re and finds a new sense of purpose as through his job and through saving my dog and his family, and ultimately, others. And by the end of the movie, and this is what makes like Shane Black's writing so powerful. The last scene of the movie, if you remember his rig, walking up the Murdochs house, and given him that same silver bullet that he was gonna use to take his own life as a Christmas present when he came for Christmas dinner. And it was he goes, it's a bullet and rigs last line of the movie is Yeah, I don't need it anymore.

Alex Ferrari 15:56
Oh, it's just, it's just so good. And the music, okay, those little things

Michael Lucker 16:00
that we try and teach and talk about in, in, you know, in academics, you know, setting or, you know, in lecture or seminars, is the kind of stuff that really makes I think movies resonate with audiences on a wide scale.

Alex Ferrari 16:21
And I think another movie that it's not often thrown in that list, but should be in my opinion, is the original Robocop.

Michael Lucker 16:29
I completely agree.

Alex Ferrari 16:30
It's such a good movie. And at the end, on the surface, it's just a good action movie. But if you go back into layers of onions, and what Verhoeven and the writer are trying to talk about, in that film, oh, it's so

Michael Lucker 16:46
good. One minor was the writer of that. Yeah, and you'll be happy to know that diehard Lethal Weapon and Robocop are all three of the movies I talk about in my book.

Alex Ferrari 16:57
Yeah. As you should, sir. As as you as you should, sir. So alright, so with every good hero, there has to be a good villain. And in so many action movies, the villains are horrible. They're just bad. They're one dimensional. They're paper. They're twisting the moustache kind of heroes. But in but in, Let's just analyze those three movies, Robocop, Lethal Weapon and diehard? The villains are almost as memorable, if not more memorable, sometimes than the hero itself or on par. So with diehard pawns, everyone I mean, you can't think of McLean without thinking of Hons you can't think of Mr. Joshua. The, the great Gary Busey. Right, when he was great, um, what he was great. Um, and then and Robocop, the, the corporate, the corporate CEO?

Michael Lucker 17:52
Yeah, there was just so evil. We often say in screenwriting, right, that, that the hero can only be as powerful and strong and their, their victory can only be as rewarding as the opponent's merit. So if you have an unfavorable villain, then it's not going to mean too much for you know, Luke Skywalker to take, you know, out, you know, some, you know, that mushy little dude with his lightsaber, but when Darth Vader is a formidable bad guy, then there's something to happen there. So you need in good stories, right? Whether it's a love story and drama or comedy, you need a formidable opponent, in order for the audience to invest in and feel victory when the hero defeats them. Right? South so that's one thing about being powerful opponents. The other thing to consider is that just as good heroes have strengths and weaknesses and have their skills and also have their their flaws. So to should good opponents. And that's one of the things that happens in all those movies is they're not the totally, you know, mustache, you know, black hat wearing, you know, one note villains, they might be doing horrible things, but they have their own justification for doing them. Or sometimes they started on a path that led to things beyond way that they ever expected. So the trick is to find a balance between that formative ability, right, and also that human aspect. And even in something like predator, it's what makes that movie resonate with audience because when Schwarzenegger finally has the predator down, you know, and he has them, you see the humanity really, in the monster. And and that's the moment where your hero Schwarzenegger has to make the more choice whether he's going to put a spike through the guy's face, you know or not. Are we going to arrive above, you know, the lowness that the elite.

Alex Ferrari 20:04
So there's two movies that come to mind because I think you're right. I absolutely think you're right. In regards to having a great you have to have a great feeling to have a good hero it without one or the other. It doesn't work. It's the yin and the yang. But then there's movies like Bloodsport, which, again, in my mind, fantastic. I, if I watched it today, we'll probably tear it apart. But if I remember correctly, the villain wasn't particularly a deep villain, but he was physically a threat. And that's why that fight at the end, and the whole journey is weak as the story might have been in that movie. That's why, you know, it was just such a massive man. And they built them up so much that it made it made that fight at the end or the whole journey up into that fight, work. To a certain extent, again, I know Bloodsport shouldn't even be in the same conversation as the movies we've been talking about. But just I just want the audience understand the physicality now. Physicality does count for something like Darth Vader's, like, six, seven. So he's also a very large, large man. But then you look at a movie like commando which again, which is not a great film. And I think one of the reasons it's not, there's many reasons why it's not great. It is great in my mind, but not great in traditional lines, is the villain. He looked like a pipsqueak next to Arnold, do you remember that? I even as a kid, I'm like, that's not a challenge for art, like Arnold could take that guy in a fight. But when we get to predator, that's a whole other conversation. And, and the predator is not a deep character. He's a very one dimensional character who does not change throughout the entire process of the film. But his abilities are what are formidable to an entire elite crew that make that movie work. I would love to just, you know, hear your thoughts on it.

Michael Lucker 21:56
Sure. Well, I think that those movies that you mentioned the BloodSport and the commando and the Predator, they don't have sort of the depth and humanity and, and sort of, you know, dexterity of some of the other villains that we talked about in the really good movies. And I think that's a sort of juxtaposition to see, you know, in the good movies that are remembered. Right, become iconic, you know, there are great heroes who are saddled, you know, in extraordinary situations against formable villains with death. And when you don't have that, then no matter how cool sexy smart and creative your hero is, it doesn't really carry as much, much weight

Alex Ferrari 22:42
so you're telling me that splits aren't gonna make it the story better? Not like Yeah, yeah, I still I still try to do it and it doesn't work. I don't know how John cloud does it. I mean, he made an entire career off that damn split. I remember that every movie cuz that was a huge I mean, I was a kid so when he was those movies were coming out every movie did work a split it somewhere like in the weirdest place.

Michael Lucker 23:11
But I just I saw Mission Impossible to was on TV last night. And I love Mission Impossible, and I'm a big Tom Cruise fan. But Tom Cruise was doing his quintessential sprint.

Alex Ferrari 23:25
Videos. He just running.

Michael Lucker 23:27
I think it's in his contract, he must run at least 100 yards at full tilt in every movie. That's something that studios have identified you know, in and films. You know, we want to make audiences want to see Brad Pitt take your shirt off, and audiences want to see you know, Tom Cruise began. So I think the Sprint's and the splits will both contractual promises.

Alex Ferrari 23:54
And Tom is one of those units, Thomas, you know, talking about these old action movies. I mean, these were, these were movie stars. You know, these guys were movie stars. And nowadays, there aren't as many movie stars anymore. The movie star power is gone. Where before a commando would be made purely on the on the strength of Arnold. A movie like that would never be made without movie star power behind it. Even today's well, we'll talk about today's world in a second,

Michael Lucker 24:22
I think. I mean, you're bringing it up. So I think I think it's a combination of the nature of the marketplace, right? Because of proliferation of digital media and the fact that anybody can sit on their couch, you know, in their den and turn on 1000 channels, you know, have that at their beck and call and watch whatever they want. It needs to be something special, to get them off the couch, to come into a dark theater to sit with strangers to pay 15 bucks off to get in the door, let alone 10 bucks for popcorn. So, in order to do that, it needs to be a big spectacle. And big spectacles cost money, and you got to have a big movie star in those spectacles for the, you know, justify the expense.

Alex Ferrari 25:09
But would you agree, though, that that Chris Evans isn't a movie star, but Captain America is?

Michael Lucker 25:17
I think that's a great example because I saw Chris Evans an action movie before he was known.

Alex Ferrari 25:24
Yeah, he's a he's a good actor. And he's done a bunch of stuff, good actor, and he's got a bunch of stuff.

Michael Lucker 25:29
And then I remember this Captain America movie came out. And I was like, Who's this guy? Who's gonna go watch this guy do anything? And, and I think he's fantastic in the role. Oh, but, but he and he's a great actor. But you're right, there is a difference between between being a great actor and being a movie star. And some of those things are, you know, energetic, and soulful and undescribable. You know, some people just have it. And some people as talented as they are, just may not.

Alex Ferrari 26:03
And also, and also, the other thing is that, and I think this is important for screenwriters listening, is that a lot of times I think if I could just get like my screenplay to Chris Evans, and I'm not picking on Chris, but basically, I just, if I could get it to Chris Evans, or I can get it to Daniel Craig, or if I can get it to, you know, one of those characters, or one of those actors who play those big roles, either James Bond or spider man or something like that. They don't have outside to suit outside the character. They don't have the marketability. They're good. They're huge stars. But you look at Robert Downey. He just came out with Dr. Doolittle. And it tanked and right and Robert and Robert Downey Jr. is probably one of the most famous actors in the world. He's one of the most talented actors of his generation. He's, he's amazing. But yet, doctors did not drive sales to Dr. Doolittle. The only thing outside of Marvel that's had any sort of success is the Sherlock Holmes movies. And that's a one off, so he hasn't been able to like, unlike Arnold or Stallone that he would they would just pump out. Because they were movie stars in an age of movie stars, where I think the age of movie stars is kind of over for the most part, there are certain like, the rock is the closest thing I think we have. Yeah, and even then, if he's not the right movie, you put you put the rock in a drama, it's not gonna work.

Michael Lucker 27:22
Right? Well, it's it's a good point, I think that, you know, times are changing. And it's one thing to remember is that, you know, you said there are no movie stars now, or they're not what they once were. And I would just qualify that by saying, maybe there's not as many as there were, and there's not as many right now. But it doesn't mean the landscape is going to change, because even though we're in the wild west with 1000, channels and digital platforms, things continue to evolve. Oh, yeah. Filmmakers, and brilliant studio bosses are continually trying to ride those waves and oftentimes surprised by by what they find. So I think, you know, we are in the middle of sort of a renaissance of sorts, where things are changing, and everybody's trying to figure it out.

Alex Ferrari 28:11
Nobody knows anything. Every I mean, no, like, everyone's on Tata. Exact, nobody knows nothing. And but I think I think that Disney is probably one of the only companies out there who really got it early on, they're like, you know, what's going to come? IP, we need to buy as much IP as we can. And that's what they did. And now they just made what I think it was 10 billion gross this year at the box office. So they basically were out of every, you know, I mean, they just don't have 567 movies that broke a billion dollars. They figured something out where I think the rest of the studios are trying to try to find like, you know, Harry Potter's gone. They can't unless until they reboot it, you know, Fast and Furious only has how many

Michael Lucker 28:54
things you have to credit them for having the vision for thought, you know, of Iger and the rest of them? No, yeah, Eisenhower days, you know, he built he started it is they all recognize the power of you know, owning you know, property that not only would reach audiences going forward and masses, but also had reach audience and mass prior to that. And they were willing to spend a few extra bucks and outbid others in order to hold on to that thing, knowing that they can take a Star Wars in turn out a Mandalorian and solo and everything else out of the brain that they own. Because, as we all know, as writers, studios own it, they get to do whatever they want with it,

Alex Ferrari 29:43
for better or for worse. Better or For Worse. Now, that brings up a good point as writers, you know, as screenwriters coming up in the world, because I know when you started, and when I started was a completely different landscape, completely different way of doing business. There was much Less competition, even though it was still a brutal time as far as competition, but now there's there's a lot more opportunity, but there's a lot more competition. Where do you think a screenwriter should focus on if they're going to write an action movie? It because I know a lot of international write these giant tentpole action movies and that are not based on IP, there are originals. And I'm like, Dude, if you want it as a, as a as a writing sample, fantastic. But the chances of the studio putting $100 million or plus, in a non IP action movie is gonna be different unless you're James Cameron, and you come up with avatar, and that's a different conversation. But where do you think they should focus? Should they show focus on the lower budget action movies, which there's still a lot of, you know, 15 20 million and below kind of things that are done for International, the Nicolas Cage movies, the you know, those kind of films that still have a marketplace? for them? It's a little bit easier to get into? I'm just curious, where your where you stand on that, do you think we'll be right back after a word from our sponsor. And now back to the show?

Michael Lucker 31:10
Well, I think you're right, that the, the expansion of opportunities based on you know, the, the elevation and technology is granted more chances for more writers to do more things. Same time, the money may not be as much as it was, but there may be more opportunity. So, you know, all my writer friends I know are writing everything they can, you know, and that means they're writing features, and they're writing and television, and they might be writing, you know, commercial copy as well, because they're writers and they love to write, and it's part of their soul. And that's why people should write is to tell good stories, and, and help you know, change the world, ideally, make it a better place, you know, and lift, lift spirits, and you know, warm hearts and all those things. And if you get into the writing business, for the wrong reasons, because you make a million dollars, or you're trying to prove their high school principal that you could amount to something one day or, you know, prove to the girlfriend that jaded you and elementary school, then then you're doing it for the wrong reason, it's gonna be a long, rocky road. So I think the bottom line is write everything you can and do it because you know, you love it and kind of let the universe sort of support you in that path. Because it's hard to control things once they leave the theater.

Alex Ferrari 32:46
Preach My friend preach. Now, I've heard many times before from other screenwriting gurus or people that are in the screenwriting, educational space, and also from screenwriters in general, that studios looked for a certain amount of action sequences, spread out through your seats as you could literally count them like there's an action sequence, eight minutes later, another action eight minutes later, or 10 minutes later, in your experience. What's your school of thought on that?

Michael Lucker 33:16
Well, it's interesting. It's a great question. You know, we all kind of understand an inherent three act structure, right? And Joel Silver producer of lethal weapon diehard incidentally, came along with what I believe he termed the the whammo chart, and it was like something significant needs to happen that surprises the audience every 10 pages. So if you're looking at a two hour movie or at 120 pages, you're looking at basically 11 significant surprises along the way. So you can kind of extrapolate that in some ways, and apply it to content of any length. But at the same time, you got to remember that you know, audiences today are different from audiences that you know, grew up on Lethal Weapon and I are like you and I did right and they're used to not only seeing things much faster, but they're also used to watching three or four screens at the same time. You he almost needed I think, in some ways increase the quantity of surprises as long as they're germane to the story and organic to character so that you are keeping you know, the a DD and ADHD, you know, generation from changing the channel when they're sitting at home on their couch, or from getting up and going for gummy bear to the theater and not coming back.

Alex Ferrari 34:37
Do you remember the indie movie Run Lola Run?

Michael Lucker 34:41
I know of it. I don't remember the movie The movie itself.

Alex Ferrari 34:43
I remember that. It was literally non stop tension or action the entire like it was just like, yeah, just it didn't stop. And I found it exhausting. Like so. This dangerous.

Michael Lucker 34:56
It is dangerous. And I learned that lesson the hard way. I was at a pitch at DreamWorks with Jeffrey Katzenberg and I was pitching to him an action movie. And I remember saying something along ridiculous along the lines of, you know, it's going to be nonstop action. It's going to be, you know, one of the, it's going to be a fantastic action movie. And a very simply and bluntly as he's known to do, because Michael, you, it can't be all action. I was like, why it's an action movie, come on, it'll be great. He's like, No, you have to have those roles, those moments of reflection, those moments of recovery, you know, in order for there to be a little bit of juxtaposition and diversity in terms of the story flow, and in terms of the audience's journey. And if you don't have those things, not only a chance for the hero to rest, and recover and reflect the triumph of the audience, too, then you're really missing out on the opportunity to surprise number elevate them, you know, on the roller coaster ride have ups and downs, on the next turn.

Alex Ferrari 35:58
That's why the roller coaster is not all the way up for a mile and then all the way down for a mile. That's why there's ups and downs. Because if not, you couldn't handle it. And the same thing goes for like tension. Like if you watch a Hitchcock film, he's such a master at it. And you just you just play the audience like like a fiddle, and he'd go up and he'd go down, and he goes up. But if you hold it too long, you hold that note too long, just like in a song, you're gonna lose the audience.

Michael Lucker 36:23
The interesting thing about a Hitchcock that always really impressed me was how he not only would he managed tension, but he would manage the audience's allegiance with characters. Oh, yeah.

Alex Ferrari 36:35
cheering for

Michael Lucker 36:36
the hero for eight minutes. And then we'll go through a door and we'll be on the other side of the door with the villain stuck in a situation. And we'll be rooting for the villain waiting for him to you know, I worried about him getting caught by the cops that we were just cheering for a minute ago. And he would take our emotions and put them back and forth. Like nobody had ever seen sense.

Alex Ferrari 36:58
Yeah, I mean, and let's not even get into psycho. I mean, killing off. I mean, sorry, spoiler alert, everyone killing off the main movie star in the first act just like what can you imagine in 1960? Doing that, like it's all new? Yeah, it was insane.

Michael Lucker 37:16
I think it's one of the things that made gameofthrones so successful until the end, was that

Alex Ferrari 37:22
until the end, we never knew

Michael Lucker 37:25
whose head was going to get chopped off. Right? Or what other body part might get chopped off? You know, we were always surprised. They kept us you know, Benioff. And Weiss kept us on the edge of our seats. You know, every every night we tuned in.

Alex Ferrari 37:39
Did you? Are you a fan of Walking Dead?

Michael Lucker 37:44
No, is the quick answer to it. So, you know, I live in Atlanta now. Right. And so it is a part of, you know, the Atlanta culture. And certainly with the proliferation of film production in Georgia now, Walking Dead A Vampire Diaries are two of the series in recent years, that help Stan as a healthy foundation to build much of this, you know, production

Unknown Speaker 38:10
infrastructure.

Michael Lucker 38:12
So it's big worldwide, I think it's recognized as being one of the if not the most successful television show in history, right, broadcast or otherwise. And I was just never a big fan of zombies. And people will come to me, it's all about the characters it is. And I get it. And I've seen a few episodes, but this was never my jam. And when guys would come, you know, merging out of the shadows, you know, with their faces peeling off and your eyes falling out, you know, the same goal of eating our hero eye. It just didn't grab it didn't grab me, you know, where it grabs many other people. It just goes to show you can't please all people all the time, you have to tell the story to the best you can for you know, the market you hope to achieve? Yeah,

Alex Ferrari 39:06
I mean, I was a fan of that show for probably about five or six seasons. But then there was a major there's a main character that a villain that came in and they he just kept beating are the characters I've loved so much that June, there was no break. So the villain Deegan was just he was just it was just like a punch. But normally when you have a villain that's like that powerful. You got to get a couple licks in. But they just kept beating it to the point where I just got tired of watching my characters that I'd fallen in love with get beaten so much. I'm like, I'm out. I can't, I just can't deal with this anymore. And it turned me off personally. And the ratings did eventually go down. I think they had been going down a little bit. It's still super popular. But that was that was a mistake that I saw. I was like, I can never do that with a character of mine. Where if you have a Imagine if Darth Vader never He just kept pounding on Luke to the point where Luke just couldn't ever get up. What's the point? What's the The point,

Michael Lucker 40:01
yeah, well, you're right, we don't want to see that we're investing in those characters. And if it makes you feel any better I, you know, I'm teaching Screenwriting at university here. And I often take a temperature read on, on what's happening in culture and the zeitgeist based on my 1920 21 year old, you know, students in the program, and when I had them watch Walking Dead A couple weeks ago, talking about how, you know, film production and television production is, you know, increased in the state. And I asked them why they lost interest. And they said the exact same thing, really, characters, because somebody identify with this character or identify with that character. And in general, the answer was, because they kept killing off the people that we love. So if you're doing that, and to Game of Thrones credit, what they did do was if they killed off somebody, were bringing in somebody new bringing somebody new, bring somebody new, and so that there's constantly rebirth. Wow, there was death.

Alex Ferrari 41:06
Yeah, and that was one of the big problems like I with walking dead in generals like they would kill off it. I mean, that was kind of the exciting thing that you never knew who there was no one safe, really, except for maybe a couple of top guys. Uh, you know, they're not gonna kill off. And you'll be like, No, is this the week? No, don't don't ah, why did you get rid of them. And that's always a rough, it's a rough situation. And even though they brought new guys, but then they would kill them off. It was just like, emotionally, it's, it's a bit much.

Michael Lucker 41:33
I wonder if, in the old days before social media allowed everybody to vent and talk about everything that was happening, if that was a more insular experience, and, and also a more secretive experience. Now, if somebody dies in an episode, everybody's gonna know about it within 90 seconds of it happening, because it's all over social media. And so for those who haven't seen it, yet, it's ruining the surprise of the filmmakers or show creators have worked so hard to create, oftentimes, over many episodes, or even many seasons.

Alex Ferrari 42:09
Yeah, and it's it's a it's, it's look at storytelling in general, from the times, when we were coming up to now, the audience is so much more savvy, so much more educated. They understand terminology, like plot points, like the hero's journey, like the you know, the point of no return. These are things that a lot of audience members, even if they might not know, the articulation of it, they can recognize it. Because they've been like, there's generations, we've just been raised like I was a TV guy, I'm sure you weren't, we watch TVs and movies, constantly growing up vs. VHS came up. And that was the first time we could just watch anything and everything all the time. But now take that and put it on steroids. And, and now it's everything's instant ever made. It's

Michael Lucker 42:55
just to do now with storytellers, what I encourage my students to do is to take the sort of paradigms that we're used to, that they're used to, and manipulate it in freshing ways. And I think it's one of the reasons, you know, Christopher Nolan's work has such popularity is because He's twisting and turning at such a rate and surprising us in such a way nowadays, that even though you do know about plot points, and character arcs, are seeing those things turned on their ear. And that is refreshing. And that is exciting. Same thing

Alex Ferrari 43:33
with Terran. Tinos work like you, there's certain but the guys you're talking, just putting those two in the same sentence like they're their absolute masters,

Michael Lucker 43:42
right. And this is part of what I preach to is their masters because they understand the foundations of the genre and foundations of the medium, first and foremost, those things better than anybody, which allows them the healthy footing to take it and mix it all up and doing the whole new way.

Alex Ferrari 44:05
Yeah, it's, but you need you're right. It's kind of like being a master baker, and you know, every element of the ingredients and what those ingredients can do. And now I'm going to I'm going to do something that you've never seen before, but I understand if you need me to make a chocolate cake, I'll make your chocolate cake. It's gonna blow your mind. Right, but my chocolate cake now it's gonna explode and you're gonna love it. All. Right, well, yeah, and just like Avocado Chocolate cake. What? And then you taste it. Like how have I not thought of this before? And that's like watching a terrorist, you know, and move it. And one thing you talk about in your book, sneaky transitions. Can you can you elaborate about that a little bit?

Michael Lucker 44:45
Sure. So speaking of all action movies, you remember Highlander? Off course, it shouldn't be only one

Alex Ferrari 44:53
right? It should be it actually. I wouldn't mind a reboot of that. I would love to see like

Michael Lucker 44:58
a good one. Yeah, that would be a good reboot. Yeah, so one of the things that I loved about that movie is that the transitions, were so clever and subtle, taking us not only from one scene to the next, but oftentimes from one time period to another time period. And it made the storytelling, creed, creative, and effortless. And those transitions were part of the story. So it wasn't like a jarring departure, a jarring transition, when when those transitions can be part of the story and help push storyboard or help reveal character some way or help elevate, you know, the overall theme of the story. That's when I think movies are working on all cylinders, because not only is character writing stories, right, and actions, right, but also, going from one scene to the next just keeps us on an even keel moving without stopping to realize that we're actually in a movie. And that's something that drives me crazy and movies, is that when we get pushed and pulled out of the film, it's it removes us from sort of the emotional connection we have with a hero. My students love Deadpool, and I can appreciate the masterful Olmec and the incredibly brilliant acting and the little, you know, dialogue, I admire all that. But I'm constantly being pulled out of that story. Because of its meta this and reminds me I'm watching a story. And so I am partially because I grew up on, you know, older films. So I don't want people to keep jumping in and reminding me that, you know, we're watching a movie, I want to be lost in it, and feeling it, you know, and I think smooth transitions allow us to do that.

Alex Ferrari 46:56
And of course, the soundtrack of Queen I mean, that also helped that movie.

Michael Lucker 47:02
Rhapsody

Alex Ferrari 47:05
was so amazing. That's such a it's such a great film. Um, now I'm going to ask you a few questions. I asked all of my guests. What advice would you give a screenwriter wanting to break into the business today?

Michael Lucker 47:18
We've already been hitting this a little bit, but learn the craft. I mean, a lot of people have great ideas, and they crank them out on cocktail napkins or paper towels. Right. But taking them from great ideas to write screenplays takes an understanding of the way movies are woven in the way stories are told. And so whether it's taking seminars, taking workshops, taking classes, reading scripts, watching movies, all those things are going to help educate you in a way for you to develop your own style. I think a lot of students you know, and you know, workshop attendees, or potential students and you know, attendees have reservations, thinking that understanding the way what they turn formula or template or structure is going to impede their creative process. And I say does not help you. So I think that is the first thing. And also knowing that, like, if you write a great script, I think and you get it in the hands of people that recognize great scripts, the universe is going to conspire to support you. Right. So it's like, you don't have to figure out you know, everything. But the hardest thing to figure out is how to write great screenplays. And I've had a number of students over the years, in workshops or otherwise, that when they wrote great scripts, they consistently would win a Screencraft Festival, and slam dance and Nashville and Austin and Atlanta, because those independent festival panels of judges, but we're looking at great screenplays that we're looking at 800 here 1200 They're 2000. They're all recognize that great writing. So really, the key is write a great script, and then get it into the hands of people that recognize great scripts.

Alex Ferrari 49:14
Excellent advisor. What is the lesson that took you the longest to learn whether in the film industry or in life?

Michael Lucker 49:23
The answer to both is the same and it's listen better? Yes, you know, I think, you know, oftentimes, you know, we writers are communicators and we are expressive and we are when given the opportunity or not given the opportunity. We want to impose our opinions, our values, our beliefs, our thoughts, and you know, I'm as a teacher in me that wants to help teach, right, so you're constantly expressing what the problem is, if you're constantly you know, Gabin then there's no room for you to really learn the ninth grade, you know, Zen teaching that something along the lines of You know, the this the speed, the the wise, our silence, basically, and those who are unwise other talkers. So I think the more you can listen to feedback you're given from those you're working with in a creative setting. And those in your personal lives as well, I think it will help make you a better writer, and

Alex Ferrari 50:39
what is the biggest fear you had to overcome when you was writing your first script?

Michael Lucker 50:46
Wow, the biggest fear, oh, I remember, it probably wasn't the first script, it was the second script. But I was so caught up in trying to dunk the double cross and triple cross and quadruple cross the audience to make it the coolest, clever attorney clever, and that I could, that I got so lost in it, that I couldn't find my way out of it. It's because I didn't have a foundational understanding of time, I learned a lot doing it. But because I was so caught up in the maelstrom and a storm of all those double crosses, I literally couldn't, you know, find a clear road to finishing. It took me a long time. Like, you know, contractually, now as writers with a W GA, if we're hired to write an original screenplay, we get 12 weeks and we have to deliver in 12 weeks. You don't get six months, or eight months or two years, you know. And so and that can happen if you don't have a clear roadmap. And that's where I'm clear understanding of storytelling and structure helps. Because you don't get lost, you don't get stuck.

Alex Ferrari 51:59
And three of your favorite films of all time. Wow,

Unknown Speaker 52:03
we talked about two

Alex Ferrari 52:04
of them. Okay, so diehard, Lethal Weapon and Die Hard,

Michael Lucker 52:07
good, definitely up there on all time. You know, and I gotta say the one movie that was the movie that led me to realize as a young punk that I wanted to become a filmmaker was the writers the last are so good. So when I was a young man, Atlanta, Georgia, and Atlanta, Georgia, I stumbled out of the theater. And I remember looking up at the stars, after the movie thinking that's what I want to do with my life. And when I was 21, and I landed in Los Angeles as a young man, you know, my first year out of film school. The job I landed was working for Steven Spielberg, on Indiana Jones and the Last Crusade became full circle in a ways that in a way that you know, a few people have the good fortune of

Alex Ferrari 53:00
well, we'll have to do another episode on The Last Crusade adventures because I'd love to know how that was that set?

Michael Lucker 53:07
Let's like Yeah.

Alex Ferrari 53:09
Now where can people find you and your book and everything about what you're doing?

Michael Lucker 53:14
Sure. So my book crash boom, bang had right action movies is available in Barnes and Noble if there's any of those left and on Amazon, and my publishers website, which is W. M. wp.com. And it screenwriting workshops, usually housed at Emory University in Atlanta a few times a year. And that's screenwriter school comm. And they can follow us for tidbits, and tricks on screenwriting on Facebook, and they can email me anytime if they wish at Michael at screenwriter school.com.

Alex Ferrari 53:53
Be careful what you wish for Jim, I get a couple emails. So Michael, thank you so much for coming on man and then dropping the knowledge bombs on the on the drive today. So thank you again, man!

Michael Lucker 54:04
Thank you very enjoyed it very much.

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IFH 682: How to Make Your Own Damn Indie Movie with Lloyd Kaufman

Stanley Lloyd Kaufman never really wanted to make movies, but wanted to work in Broadway musicals. During his years in Yale, though, he got introduced to “B” pictures and the works of Roger Corman. Lloyd later got the opportunity to executive-produce a short movie made by a fellow student. The film, called “Rappacini”, got him even more interested in movies. He bought his own camera and took it with him to Chad, Africa, were he spent his summer. There, he shot a 15-minute film of a pig being slaughtered. That was his first movie, and was the birth of what was later to become known as Troma Films. He showed the footage of the squealing pig being killed to his family, and their shocked reaction to it made him wonder if making movies that shocked audiences would keep them in their seats to see what would happen next.

He wanted to be a director right then and there, so he got a couple of friends at Yale and made his second movie, The Girl Who Returned (1969). People loved it, and he went straight to work on other films, helping out on projects like Joe (1970), Rocky (1976) and Saturday Night Fever (1977).

Lloyd put in a lot of long, hard hours in the film business, just to be in the credits and to get money for his next project, a full-length feature. It was a tribute to Charles Chaplin, Harold Lloyd and the classic era of silent-film comedy. Even though Lloyd hated the movie when it was finally completed, people seemed to love it. He formed a studio called 15th Street Films with friends and producers Frank Vitale and Oliver Stone. Together, they made Sugar Cookies (1973) and Cry Uncle (1971), directed by John G. Avildsen. A friend from Yale, Michael Herz, saw Lloyd in a small scene in “Cry Uncle” and contacted him to try to get into the film business, too. Kaufman took Herz in, as the company needed some help after Oliver Stone quit to make his own movies. Michael invested in a film they thought would be their biggest hit yet, Schwartz: The Brave Detective (1973) (aka “Big Gus, What’s the Fuss?”). It turned out to be a huge flop and 15th Street Films was ruined. Lloyd and Michael owed thousands of dollars to producers and friends and family members who had invested in the picture.

Lloyd, trying to find a quick way to pay off the bills, made The Divine Obsession (1976), and with Michael formed Troma Studios, hoping to make some decent movies, since they only owned the rights to films they thought were poor. They were introduced to Joel M. Reed, who had an unfinished movie called “Master Sardu and the Horror Trio”. The film was re-edited and completed at Troma Studios (which actually consisted of just one room) during 1975, re-titled and released in 1976 as Blood Sucking Freaks (1976) (aka “Bloodsucking Freaks”). It was enough of a success to enable them to pay the rent so they wouldn’t lose the company.

Lloyd later got a call from a theater that wanted a “sexy movie” like The Divine Obsession (1976), but about softball (!). The resulting film, Squeeze Play (1979), used up all the money Troma had earned from “Bloodsucking Freaks” and, as it turned out, no one wanted to see it–not even the theater owner who wanted it made in the first place (he actually wanted a porno movie). Just when things looked their darkest, they got a call from another theater which was scheduled to show a film, but the distributor pulled it at the last minute. Troma rushed “Squeeze Play” right over, and it turned out to be a huge hit. Lloyd, Michael and Troma eventually made millions from it, and had enough money to buy their own building (which still remains as Troma Headquarters). Troma then turned out a stream of “sexy” comedies–i.e., Waitress! (1982), The First Turn-On!! (1983), Stuck on You! (1983)–but there was a glut of “T&A” films on the market. Troma noticed that a lot of comedies were being made, and decided to make one, too, but much different than the rest. After reading an article that claimed horror movies were dead, Lloyd got the idea to combine both horror and comedy, and Troma came up with “Health Club Horror”–later retitled and released as The Toxic Avenger (1984), a monster hit that finally put Troma on the map.

Lloyd Kaufman and Troma have become icons in the cult-movie world, and Troma has distributed over 1000 films. Lloyd has continued his career as a director in addition to producing, and Troma has turned out such films as Monster in the Closet (1986), Class of Nuke ‘Em High (1986), Combat Shock (1984), Troma’s War (1988), and Fortress of Amerikkka (1989), and Poultrygeist: Night of the Chicken Dead (2006), which follows an army of undead chickens as they seek revenge on a fast food palace.

Alex Ferrari 0:07
Enjoy today's episode with guest host Dave Bullis.

Dave Bullis 0:35
This guy is the founder and president of trauma entertainment and the creator of the Toxic Avenger. I'm sure you already know who the guest is without even saying his name. But with guest Lloyd Kaufman.

Lloyd Kaufman 2:11
Yeah. Hi, Dave. How you doing?

Dave Bullis 2:12
Good. How are you buddy?

Lloyd Kaufman 2:14
Good. Thanks for having me on.

Dave Bullis 2:16
My pleasure, Lloyd.

Lloyd Kaufman 2:18
You know, my daughter, one of my daughters. They were the mutant middle child, one of the mutants and Romeo and Juliet. She started a company called kit split, which is an air b&b for a film gear for film equipment, film and video equipment. Kit split K I T. K is in Kaufmann. it.com. Her partner is named Christina and guess what the last name is? Coffin. Boo Delos. So Lizbeth Kaufman is my daughter, but her partner is Christina boo Delos kit split that calm we use it, it's great. It's if you own a camera, and you're not using it. Trauma might need a camera and can rent it from you through kids split, get very cheap and expensive insurance and get a price that's probably 20% of the exorbitant equipment houses so kids split that commas. Hearst media is one of their major investors and they they're in both the East Coast and the West Coast.

Dave Bullis 3:25
And you know, Lloyd I'll not only link to that in the show notes, but I wanted to ask you also about independent film, and just how everything has changed even you know, since we last talked, you know, our, you know, unfortunately, George Romero, he's passed away. Net neutrality has sort of passed away. So it's just a shame, you know, but so I wanted to ask you,

Lloyd Kaufman 3:48
I would like to pass away myself, frankly, I don't have the nerve to put a make an appointment with the business end of a shotgun a little scared of pain,

Dave Bullis 3:59
You know, that I can only imagine what the eulogies would be at your funeral. I mean, I could just imagine, there would actually be a line bigger than the Apple store or Starbucks. Just just to say, I'm serious. I mean, you you have always been a rock star of an indie film. And I just want to I wanted to ask you, what do you think of the current state of independence? You know, filmmaking? I mean, you just touched upon the rental houses, you know, has has things gotten a little better. Have they gotten a little worse?

Lloyd Kaufman 4:29
Well, it only gets worse. At least for trauma. The The problem is, as you know, the the democratic revolution of movies means that everybody can make a movie, and you don't really need money anymore. You know, you can make it on your phone. As you know, it's broadcast quality. And young people today have mastered the 1000s of people making movies out of 1000 movies. You're gonna have a few masterpieces. The problem is you can't live off your art, you can't pay the rent or eat. That is because the giant telephone and the movie, the media conglomerates, now AT and T owns Time Warner, you know that kind of stuff. They control all the sources of revenue. So and they want to own and the laws have changed. So they now can own all the sources of revenue. It used to be that the television networks were not allowed to own the content. But now they can own it. And they want to own it. So that is why Netflix is spending $8 billion on their own damn, they're making their own damn movies, and T shirt a T and TV shows. And, you know, there's only about seven big companies that control of all the medium. So it gets more and more difficult for trauma and for independent filmmaker. But the good news is that you young people can make movies for nothing, I can't, because I don't know how to do it. I'm stuck in the celluloid age. So I can only make $500,000 movies, which that model does not work. It used to but not anymore. So this one I'm going to do Shakespeare shitstorm, our version of the tempest of Shakespeare's Tempest, that's bound to be the last one because my wife and I have to put up the money. And I can't imagine we can keep putting up half a million bucks. So this will be I mean, returned to return to newcomers aka volume to trauma and our fans. Our fans helped us Kickstarter. We paid for the next one, though, traumas, has no money. So my wife, the Commissioner, and I will have to fund them.

Dave Bullis 6:54
You know, I actually helped back return to return to newcomer high volume to on Kickstarter. Lloyd.

Lloyd Kaufman 6:59
Yes, you did. I remember that. And thank you so much. You gave us $15,000. At eternally grateful to it was very generous.

Dave Bullis 7:09
My pleasure, I actually found the money in a, in the old story, the old burlap sack behind the 711

Lloyd Kaufman 7:15
Yup that once you took the severed head out of it, there was all that money, and thank you for giving it to help us. But our fans really raised about 80,000 bucks for the budget of return to return to New coma aka Volume Two, we had run out of money, and we had money coming in later. But we had a time where we either would have had to stop and lay people off in the editing department. But the fans came to the rescue and got us over the hump and then we were able to pay for the rest of the movie. So we built above for 400,000 Maybe. So the fans got it gave us at 20% of the budget. So it was pretty damn nice.

Dave Bullis 8:01
So as we talked about independent cinema, Lloyd and we talked about return to return to newcomer high volume to so, you know, where does the impetus for you? Where do you when do you decide, you know what movie you're gonna make? And you know, when you start actually starting to write, you know, you start to write the script and you actually have to get the mind to that for this, you know, what does that impetus sort of start from?

Lloyd Kaufman 8:20
Usually, it's it's born in the current events of the day. But Donald's moved next to the trauma building, there was a McDonald's that moved in next to our building on in New York, in Hell's Kitchen, Ninth Avenue in Manhattan, and they were horrible neighbors. They They destroyed, they damaged our building, and they and they had they brought rats the size of raccoons and and at the end it it it got me into reading Fast Food Nation and starting to think a bit about the disgrace that is called fast food, and how McDonald's tortures the animals. exploits the workers makes shit food that causes pubescent teenagers to get obese. There's nothing good about it. And of course, the McDonald's architecture is disgusting to look at. There's nothing good about it whatsoever. So that led me to want to make a movie about that issue. And I'm a big lover of Broadway musicals. And I always wanted to make a musical and Gabe Friedman, who was our editor for 10 years, our supervisor of main editor for 10 years, he suggested make it into a musical and and he pretty much wrote poultry guys night of the chicken dead. Oh, we wrote it together, but he really was the driving force. And, and he, in fact, I think he's the one who gave me Fast Food Nation to read.

Alex Ferrari 10:03
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Lloyd Kaufman 10:13
The movie cause Fast Food Nation didn't appeal to anybody but the small number of yuppies who read the book. So the movie was pretty boring. Whereas poltergeist is aimed at the younger generations who can change the world and maybe have in fact, McDonald's has, I think, cleaned up his act a little bit. I think they're raised their minimum wage a little and I believe they're trying to emphasize salads and healthier food, at least I hope they are.

Dave Bullis 10:44
Yeah, I haven't been to McDonald's in quite a long time. So I haven't really, I don't really know the menu too well, except for the only time I would go there to eat, he's to maybe eat breakfast or something like that really quickly. You know, you're kind of like, you know, in a rush, and you just kind of go in there to grab something, and then you eat it, and you go, Oh, I'm sorry, I ate that.

Lloyd Kaufman 11:03
Just because it's fast food doesn't mean it can't be good. You know, I mean, it's sad, nothing wrong with salad, nothing wrong with the protein, but to make this fatty, disgusting. And they of course, the animals are tortured and, and that's where poultry guys came from, in the case of return to return to New komyo aka Volume Two, that's the second half of my big event movie returned to Nukem high volume one and volume two. And the themes there were the they also concerned food and the fact that our high schools have been serving crap food. So they've contributed to the very bad health of the American teenagers. And you know, we have a huge problem with obesity. And also the bullying is a big theme of return to Newcomb high and of course, it's a less bionic love story and sugar cookies in 1971 was a lesbian, a lesbian. Vertigo was based on Hitchcock's vertigo. So we've always been sort of rooting for the underdog, and returned to Newcomb high volume wanting to deal with the underdog who gets bullied for being the, you know, in the LGBT Q department.

Dave Bullis 12:30
And I mean, you know, it's kind of like trauma right, Lord, you know, it's the underdog always fighting for the for the little guy trying not to get smushed by, you know, the the corporate giants,

Lloyd Kaufman 12:40
Trying to fight back and doing everything when King hands to change the world make the world a better place a little bit to be part of the actions and passions of his or her times, as Oliver Wendell Holmes stated back in the day, uses Supreme Court justice. very right wing though.

Dave Bullis 13:06
Because, you know, as we sort of talk about, you know, return attorney nuco, High Volume Two, I know, you know, once you finally got everything together, you know, and you and you were able to start the Kickstarter, and it was successful. You know, we were able to start shooting, you know, what were some of the challenges of making a film, you know, making an independent film nowadays. So what what were some of the big challenges that you came across? Well, while making the movie,

Lloyd Kaufman 13:28
The biggest challenge we have is we make $20 million movies for 350 to $500,000. And, you know, Trent Hager, right, you know, he wrote, citizen Toxie he just has a wonderful movie out called 68 Kill. And when we were writing citizen, Toxie, we had an investor who was going to put up I think, $2 million dollars for citizen Toxie. And we wrote it for that budget. And then the investor disappeared, and we had to make the movie for about half a million. And we, we did not change the script, we made the script that Trent wrote, and Trent was extremely, it's a fact he's in I interviewed him in one of my books, and he devotes a fair amount of the interview with how happy he was that we didn't cut anything out of the script. Due to budget, we figured out ways to do everything that was in citizen Toxie $2 million script, we figured out how to how to make that movie for 400,000 bucks and he was very, very happy with that. But that is the most daunting part of this movie we're about to make. Shakespeare shitstorm which is a version of The Tempest. It is huge. It's a huge deal. 1000s Well, it's like return to nuclear my volume to its enormous cast of special effects, costuming, transformations, explosions. People High Falls people on fire. I mean, it's a $20 million movie made for under half a mil, well, it probably three fifths of Volume Two, I think was 350 to maybe 400,000. Somewhere in that zone. But we won't make if it's as low as it is, we will lose it all because we're denied access to the revenue streams.

Dave Bullis 15:25
And I know you're having a lot of premieres, you're out you're sort of touring the film. Yes. Some of the you know, and I saw some of the screenings on the on the website for the film. But also, you know, I had David Campfield, our mutual friend, Dave Camfield, on the podcast, and he was, obviously he does the trauma now, podcast. So you started your own streaming service, by the way, it was a great idea, in my opinion, because I think that's where everything is going. So you know, everyone's gonna have their own content that's theirs, and just sort of go from there. So you're how has you know trauma now, you know, has that sort of come to what you wanted it to be, as you know, has you ever had a good response from that?

Lloyd Kaufman 16:03
Trauma now is great. The problem is, nobody knows about it. And we have no money to advertise, we have no money period, but we certainly don't have money to advertise. So it's all word of mouth. Ah, terrific. In fact, return to New KO my volume one, the first half of this event film is premiering on VOD, on trauma now at this very minute. And every month, we have two or three premiere movies, young world premieres. And then I curate about a dozen movies from our library, some of which are classics, or sometimes there's a theme. It's a great service, it's only 499 a month. And it keeps it drama alive, where we have we went bust, we're living on the memory of fumes, we're not living on fumes. We're living on the memory of fumes, and without our fans going on trauma now. I don't know how and you know, shopping at our studios store. Trauma, direct trauma direct is our store on trauma.com. You know, we are fans, the only reason we're still around, they support us and they subscribe to trauma now. And anybody out there who's listening, if you want to support new, brilliant, independent filmmakers, the next generation of James guns and, and the other famous directors who have come out of the loins of trauma, Eli Roth, Trent ageia, and actors like Samuel Jackson, and so on and so forth. Support trauma now and support the new filmmakers whose movies are premiering on trauma. Now. It's a great, great system, it's only 499 a month, first month is free. So but even if it isn't free, you pay the 499 let with the last independent movie studio with the last ones. And we're certainly the 44th year. And it's never been more difficult. And we're the last ones who even pay lip service to true independent filmmaking. There are no studios left to have any longevity. And and the ones that wanted to that do have longevity. It's all about money. There is no idealism or love of the art or it's all about who's in the movie and the packaging and the huge advertising campaigns where the last one Troma entertainment is the last one and when it's all thanks to our fans, we wouldn't be here without our fans. And net neutrality helps us do that free open and diverse internet, which unfortunately, FCC, the Federal Communications Commission director Ajit pi is named Pi was his last name for ship pi. He's decided to get rid of net neutrality. So that means the main conglomerates now AT and T Comcast, you know, these aren't even they're not even involved in the art. It's their phone companies, ISPs. But the point is they want to build a superhighway that Dale they will be able to afford to pay for and beyond. But we we will not be able to afford to be able to put our content on the superhighway. So no longer will everybody be equal. There will be an elite of rich people. It'll be a CBS, NBC ABC World. You'll have the homogenized baby food of the major conglomerates on this superhighway. And their vassals and then all the innovation and all the new people and all the brilliant James guns and Eli walls so the future will be on this dirt road. The Internet that will be a dirt road and well

Alex Ferrari 19:59
We'll be right back after a word from our sponsor. And now back to the show.

Lloyd Kaufman 20:08
Take a long time to buffer and, and they'll slow us down and feed themselves. You know, it's gonna, it's it'll be over, be over and you'll they won't be any more innovation. Where did Kickstarter come from came from net neutrality on the internet. It's a free open and diverse internet democratic medium trauma has half a million people every month coming to my fan site and traumas website and store and Twitter and Facebook and at Lloyd Kaufman on Instagram, we have literally maybe more than 500,000 Every month, because they like it. And we have just as much opportunity on the internet as Disney if they liked Disney, they go to Disney, if they like trauma, they go to trauma, but everybody's equal. It's a level playing field. But if there's a superhighway, that's fat that you can get that delivers fast broadcasting to the consumer, and then the traumas on the dirt road, that takes a long time to buffer. Nobody's gonna nobody's gonna want to waste their time, it'll be like public access TV, people are going to want to go with a good quality broadcasting is and that's going to be on the superhighway, and we will not be allowed to be on it that mainly because we won't be able to afford to be on it. So I imagine will be done if indeed, the free open and diverse internet goes away. But nevermind, trauma traumas just a movie company, they are going to be cures for cancer, they're all these wonderful things that come out of the free open and diverse net neutrality that simply won't happen. The innovators have got to have to go through if you have a toothpaste that can prevent cavities really prevent cavities, you won't be able to go direct to your audience, right, the Angry Video Game Nerd gets millions and millions of views and makes and makes money from the net neutrality internet. But if the maybe he will be able to afford to be on the superhighway, but the the net, the YouTube stars of the future or new young first time YouTube stars who under normal net neutrality conditions might be able to attract millions of people because they've got something that the public likes something new and different. And that might change the world a little bit. They won't be able to have to go through one of the majors or the vessels of the majors, the toothpaste, the guy who invent stupid, the the gal or guy who invents to real cavity preventing toothpastes will have to go through Colgate, or polymer or the other one Procter and Gamble, and they won't be permitted to make very much money, they'll they'll you know, they'll get the tiny, you know, you know how it is who, right, if you want. So, you know, and there'll be a lot of innovation that won't happen because nobody will know about it or that the gatekeepers in the cartel and the monopolies won't have the imagination. You think that the monopoly that got the cartel, you think that they would have understood how great Kickstarter could be? Right? Kickstarter started with nothing? Nothing? Yeah. Right. It's cool, because the public wanted it, they knew there was a need for it. But the establishment wouldn't understand that they're not going to they certainly and they certainly don't want competition. Netflix wouldn't be here without net neutrality. Now they're, well, now they're part of the elite. And they're part of the, the they're probably going to close the gate. They're probably close the gate and not you know, now that they're inside the, the treasure house and probably a bar us from, you know, they'd probably go against net neutrality. Google, I think is four minutes early. And I think Facebook is too. So that's good.

Dave Bullis 24:01
Yeah, that's actually something to hear. Because you think they'd also be a be against it. But you know, that's why what have you on here, Lloyd? Because, again, you're fighting for the small guy. You know, like when people ask me, how do you promote a podcast and I go, I have no clue. I have no idea what the hell I'm doing. So that's why I have people like you, Lloyd. Because you're out there fighting the good fight.

Lloyd Kaufman 24:22
Well, you have a good podcast and you've done 75 or more chapters, episodes. And obviously, whatever you're doing, because of net neutrality and the Democratic level playing field of net neutrality, you're, you're able to attract viewers if you didn't, if your podcasts were not interesting to people they use, you'd be gone.

Dave Bullis 24:45
Well, thanks. Well, thank you. I appreciate that. By the way, your episode. This episode we're recording right now is going to be episode 205. Wow. Can you believe it?

Lloyd Kaufman 24:55
That's great. When will it air?

Dave Bullis 24:57
It's going to air next week. Week. So it'll be plenty of time to, you know, for everyone to hear about the premiere and everything. But you know, I, you know, I saw the video you by the way, Lloyd. I know we're starting to run out of time but I saw a video you you and it was called Kevin or it was called Lloyd Kaufman bothers people at Hugo's premiere. So I have to ask, you know,

Lloyd Kaufman 25:19
What was it again?

Dave Bullis 25:21
It was called Luke coffin bothers Kevin Smith. And it was just, it was no, it was funny. It was, it was good, all good stuff. And I just wanted to ask, you know, you know, growing grassroots campaigns like that, you know, I, you know, I've wanted to have Kevin on this podcast, he seems like such a good guy. Is he a good guy in person? Lloyd.

Lloyd Kaufman 25:41
I don't know him. Well, I certainly admire him. And he certainly one of our greats. But I can tell you, there's a show that he has called comic book men. And they have a episode coming up in the fall, I think with a it's trauma for one of their episodes where they were all there. And it's terrific. It's very funny, and how nice of men and Mang and Brian Johnson and Kevin Smith you know, they were nice to devote an episode to trauma entertainment. Toxie and kabuki man and I and, and I think Katherine Cochran and Elizabeth ambrozy Oh, you know, we had a trauma episodes very, I can't talk too much about it, because I've been pledged to confidentiality. You know, they don't want me to be a spoiler, obviously. But it's a very funny, they did a great job. It's hilarious. So keep an eye out for comic book Men and the trauma. So how nice is Kevin Smith? You know, allow a trauma episode.

Dave Bullis 26:44
And it's speaking of that load, too. You mentioned Toxie. I don't know if you could actually talk about this. But one question I wanted to really ask you is, you know, I know there was a talk about a remake about there was actually be a remake of The Toxic Avenger. How is there any more news about that?

Lloyd Kaufman 27:01
Well, they've got Conrad Vernon as the director. And he is great. He loves trauma. He did the sausage. He did Sausage Party. He did Shrek. He's, he loves movies. You know, he's one of the unique establishment people who actually love movies, and are in it for the art not for the scum soak their red carpet rape culture. So he's a good guy, and you can have a conversation with him. He knows film history, and he's going to do a great job. I I am not confident that the movie ever is. I think their deal runs out make. So so far, they've not put it together. Akiva Goldsman who was the big shot on the case. It's been about 10 years and I think, I think they have not been able to make it happen. They got a couple of a few more months to run. And if they you know, I think it's gonna take a miracle.

Dave Bullis 28:06
Because at some point, John Travolta was was attached to it, right?

Lloyd Kaufman 28:10
They had John Travolta, they had, what's his name? Pumping Iron guy was Arnold, the governor. Yeah. He signed, he signed. Apparently they announced it at the Cannes Film Festival years ago. And then he quickly unsigned for he unsigned because he, he got offered a $60 million remake. He was getting $60 million for a remake of something. One of his maybe it was a Terminator, whatever it was, it was shaped. But unfortunately, that was it. So far, they've come up with nothing. You know, and they, they, I mean, they have Conrad Vernon, he's great. But I think I don't think it's gonna happen. To ship if it had, if it happened, we would have gotten a big check. Or they've got they've got to make so if that's how it goes, we get a big check. And then we can make not only can we make Shakespeare shitstorm which we are making but we wouldn't be able to make the fifth Toxic Avenger, Part Five grime and punishment, which takes a lot of which takes place in Chernobyl. And but we don't have the $800,000 to make toxic five. So I don't think that will get made. I think good Shakespeare's shitstorm might well be in my lap if I get through it if we actually make it the summer. It's very daunting task. Like all movies, movies, Shakespeare shitstorm is $20 million movie being made for three or 400,000. So it's a hell of a project. So that may well be the end of it because I can't keep putting up my wife and my money to make good movies.

Alex Ferrari 30:03
We'll be right back after a word from our sponsor. And now back to the show

Lloyd Kaufman 30:12
Where the major media and major media not only doesn't give us any outlet for revenue, but doesn't even cover us after 50 years of making movie. I've been doing this for 50 years. And New York Times. Never said never put the word trauma has not been in the New York Times or any newspaper. 25 years. We had our 40th year a couple of years ago, four years ago, no New York media covered it not a word. No Hollywood Reporter No, no variety. You know, there hasn't been an independent movie studio that has existed for 44 years. There hasn't been one in history this done what we've done and left such a mark, the cultural map, right? Look at all the directors from James Gunn, to Eli Roth. To the guys who did Deadpool to Takashi meet gay to the guy who did the stillness, the whatever it is a water, Del Toro, right they all love traumas. Peter Jackson is a trauma fan. Hayao Miyazaki, the guy who did my neighborhood doctor was a huge fan. Right? The Deadpool guys talk more they talk about right you can see their influence of trauma there yet, with the fact that we live for 30 years, survive for 30 years totally independent, totally independently with no, you know, we don't make movies for lifetime, which is a division of one of those conglomerates. We're totally on our own. No, no interest because we don't and we don't have the money to advertise. So the New York Times has no interest in us, nor does the New York Post note it was nor do any of them have the media. The only reason they're interested is when there's some advertising, right variety. If you take a page and variety of advertising, they might give you if you're independent, you might get a little article, you know about what you're doing at the Cannes Film Festival, same with Hollywood Reporter But apparently the you know, we just we are not anything we don't exist. We do not exist return to Newcomb, high volume to return to return to Luca y2k Volume Two, it doesn't exist doesn't matter that Lloyd Kaufman has been making 50 has 50 years of experience making movies like The Toxic Avenger requests of nuclei or squeezely Waitress first turn on movies that have clearly influenced a huge segment of our mainstream talent. And that brought forth Samuel Jackson, Oliver Stone got into this industry because of me. I mean, there are tons of people who wouldn't, who wouldn't be around or who who are heavily influenced by the trauma of yet. Nobody cares. Nothing. We are we are we are not, we don't exist. We do not exist. And it's especially damning. In New York where we've, you know, we own a building, we got to payroll, we've we've made movies in New York State for 50 least I have for 50 years, and the fucking bastards don't even acknowledge that we exist. The critics review us and they always give us very good review and the Museum of Modern artists, premiering returned to New come i and, and the Museum of the Moving Image here premiered return to return to New komyo aka Volume Two, but only the critics of the times are the poster, whatever, give, you know, they pay attention, they review the movie, but again, they when they review the movie, they stick. It's usually stuck in the ghetto, where the guy is making a documentary about a left handed mattress worker or, you know some kid who's made his first horror film and you know, but it's politically correct kind of person that that's, you know, that's called you know, they stick it in the, the section. It's like a ghetto, which and the people reading the paper of the New York Times, you know, they don't even read that section.

Dave Bullis 34:24
Yeah, you know, and that's why again, what I wanted to have you on, I think it's so important to support trauma, because you actually release one of my favorite movies of all time which is cannibal the musical, which is Trey Parker Matt Stone. You know they for everyone listening Casio knew that name those names they do Southpark

Lloyd Kaufman 34:42
We discovered them we discovered them and helped them make cannibal the musical we distributed it nobody else would nobody. We helped them finish it and you'll see the opening of cannibal the musical is very trauma ish and the rest of the movie is much better taste candidates a brilliant film that they were able to use the VHS box to help them get credit, credit credibility. So when they were pitching South Park and all that stuff, gave them a little bit of professional, you know, professional air. And I'm in some of their early I'm in orgazmo. And they're great guys are terrific. They're wonderful. They're great. They were great. But that's only another example of like, when there's an avalanche of people that have come out of trauma. It's unbelievable how we are totally ignored. I still can't get get over. Oh, and then the thing that really pisses me off David is and I again, I'm grateful you know, James Gunn gave me two seconds in his wonderful Guardians of the Galaxy, which is a masterpiece. That's a beautiful film. And I have a two second shot. So all you know, all the recognition I've gotten more recognition for my two seconds in Guardians of the Galaxy than for my 50 years of you know, killing myself to make poultry guys night of the chicken dead or traumas war, or terror firmer. You know, it takes me about five years to make a movie returned to New kamayan Return to return to New Komai aka Volume Two, it's a two part event film similar in the same way that Kill Bill is two volumes. I spent seven years on that. Right the seven years that's all that's the only movie I made in seven years. So you know these people right there get plenty of attention to Suicide Squad, which is plenty of attention to Batman Forever. Plenty of attention to whatever scum white the Weinstein, Robert Redford, Sundance, rape, red carpet worshipping culture of the so called independent world, right that we don't even own the world end of the word independence in any word anymore. Right? The movies, the $12 million movie made by celebrities that get shown at Sundance, that people forget after 10 minutes. That's where the that's what it's all about worshipping Harvey Weinstein up on the right. He's up on the hill and everybody's in. at Sundance, they're all in awe of him and look at the scum. Look at the world they live in. Look at the Robert Redford Sundance Harvey Weinstein worshipping world, right and yet, and yet trauma ignores us. They were ignored. We are ignored. We have been doing this for 44 years. Right? We have a fan base that goes out there and books, our movie theaters. Our fan base are the only reason we're still here. Right? Right. We have a brand new trauma. Trauma is a brand. I don't think people go to see it Fairmont movie, because Paramount's name is on it. In fact, nowadays, that's such a filthy culture that they've got. Right.

Dave Bullis 37:59
You know, I also was talking to some friends Lloyd. And I apologize. I know we're running out of time. But just in just in closing. I know. I know. You have to run. But I was talking

Lloyd Kaufman 38:09
I can give you another 10 minutes. Oh, cool. Awesome. Aiden said that he just came in and said it's okay.

Dave Bullis 38:16
Okay, awesome. I didn't want Hayden to break my legs or anything.

Lloyd Kaufman 38:21
He's the best. It will he loves you. And thank you. He's very thankful that you're giving me some time too and thank you.

Dave Bullis 38:28
Oh, oh, Lord, anytime. Because the first time I ever met you, I remember. I I wanted to like this because there's so many things I wanted to say to you. And we met on the set of cross bearer, which is the film in Philly. And I was just covered in fake blood and you were like, I walked up to you as a Lloyd you're like, please don't get any of that blood on me. Because you were wearing a new jacket. I remember and I was like, oh, sorry. I forgot I was covered in blood. But

Lloyd Kaufman 38:54
Thank you for preserving my jacket.

Dave Bullis 38:56
No problem. Those are the memories I cherish forever. Lloyd. The first. The first memories don't touch me kid. No, I'm just kidding. Oh, I love you. I love it.

Lloyd Kaufman 39:05
At least at least I didn't touch you see? That's what the mainstream right all these agents and facilitators. And and right, it's a successful talk about this. Drain the Swamp. Oh my god, the mainstream cartel? It's a cartel. It's a monopoly. And I don't I think it's just disgusting. And it's a it's hundreds of millions of dollars of lobbying in Washington to get the rules against monopoly changed. And all this worshipping of a conspicuous consumption. You know, the the they'd rather put it, they'd rather publicize a $25,000 wedding cake in the New York Post and talk about the fact that trauma just achieved its 40th anniversary.

Alex Ferrari 39:55
We'll be right back after a word from our sponsor. And now back to the show.

Lloyd Kaufman 40:04
They'd rather have a piece about Brianna's fur coat and how one of these fashion models in $200,000 dress skirt wardrobe, wants to have the fur coat that the fur coat that Rihanna us has been wearing. Right, just the idea of a fur coat is obscene. But you know, that it's, it's, it's the it is the value system, the E entertainment value system, the the whole, the whole thing is filthy. And we saw back in the 60s. You know, it's, it's money, it's old 99% of the industry. And again, I I think I'm an expert at 99%. And more than 99% of the people in our industry are scum of the earth. They're crooks. They're lazy. They hate movies, they're there for because they think it's easy. And it's a fast, it's an easy and they and they're there for the for the velvet, velvet, ropes. Keep the real people out. There, they're propelled by flying. Sorry about the pun that propelled by flying, you know, business class to the Cannes Film Festival, and then bragging about how Oh, I didn't read my shoe. You know, and, you know, that's a restaurant that they you know, it's like $800 for for people, you know that that's the world they live in? That's the world they live in. Right. Yeah. And, you know, get young people to blow them, you know, casting couches, and, you know, you hear about all that stuff. And it's true. It's disgusting. It's horrible. But the worst of it is, from the from the point of view of art, is that we're getting a world of homogenized baby food. Yes, politically correct, I suppose. And that's good. But that stuff that's going to change the world is not getting to the public.

Dave Bullis 42:14
Yeah, it's a real art.

Lloyd Kaufman 42:16
That genuine artists, yes, there's a tiny amount there's a tiny number. James Gunn, Eli Roth, Jon Voight, you know, those people, the best people in the world, a tiny, tiny number, genuinely love the cinema. But the rest of them, they are going straight to hell, they are gonna burn in hell.

Dave Bullis 42:40
You know, because one of the things that you just touched on was, there's so many people you meet in this industry who call themselves producers, they make a producers card, they pass out at networking events. And you always say, you know, where are these movies that you're making? You know, where are the scripts that that you're, you know, you're talking about where's this work? I, you know, where the hell is all this stuff. If you start to scratch that surface a little bit, Lloyd, you start to see that it's all just a facade built on bullshit. And it's just, it's all about going somewhere and being seen and that's what they really want. They just want to be famous. They don't want to actually put work in they don't love movies or anything else. They will be a storyteller. It's just about being famous. You know what I mean?

Lloyd Kaufman 43:20
Or the Yeah, exactly. Yeah, basically, right. Money, money, power, money and power, money and hookers and mansions and you know, drive around a Rolls Royce that you don't even own no fucked up values. None of them none of them knows that Daniel ortho on is

Dave Bullis 43:42
Or even Takeshi Mecca like you just mentioned. Or you know, like if you mentioned somebody like that or or even Miyazaki like they wouldn't know who those people are.

Lloyd Kaufman 43:51
You have to dumb down your conversation with the people are getting there's a very small number with the greatest people in the world. Conrad Vernon, you can actually talk about movies. You don't have to dumb yourself down. Obviously James Gunn, obviously. Trent Hager loves movies and loves, you know, you can have a conversation without Don't you know, you have to dumb yourself down for the so called professionals. Now the gatekeepers the gatekeepers?

Dave Bullis 44:23
Yeah. And that's why I you know, I'm glad to see you're still making movies, Lloyd. And, you know, so you know, return to return Nukem high volume to you actually just announced the date at the Trocadero theater theater here in Philly. You know, and you haven't going TO to having a premiere out in Los Angeles as well as the Beverly Hills. And I also want to link everybody in the show notes to all those theaters. We can buy tickets online, you go on,

Lloyd Kaufman 44:50
How is it possible? How is it possible that Romeo and Juliet written by James Gunn that way selected by the Museum of Modern Art to be in their Shakespeare series. They only showed three Romeo and Juliet movies, one of which was to Romeo and Juliet. How is it possible that movie has never been on on any TV or any of the show times in HBOs and blah blah blah? How is it possible that returned to Nokia my seven years of my life which is a very well reviewed the time New York Times liked it. The critics they're certainly don't do us any favors. They wrote a great review. It's never been on any cable system. Nothing totally blackballed. Only because we're independent. How is that right? That's right. There's plenty of shit they put on. Right? They got plenty of shit. They got some good stuff to HBO, Showtime, whatever. The only one that showed any of our movies in the last 20 years. The only thing the only kind of broadcast we've been on was Robert Rodriguez, his channel El Rey, and he's a filmmaker. He's an artist and he loves trauma. And he's, he's one of the people that really love movies. Yeah. But, you know, why is it you know, it's a cartel. It's a monopoly. It's disgusting. And thank you, David Budos for helping us promote blehm Lee's fine art cinema mark, march 8 and LendLease Noho. Seven clicks March 9 to 13th in LA and I'll be there with the cast. And I think we're gonna see some from James Gunn, and John voids making a video and Trent haga will have celebrities trauma alumni there, the cast Katherine Cochran, and other Zakka Miko and some of our stars will be there. It's going to be great. We have an art show by the way. The hyena gallery in Burbank has organized an art show for a month of March with all the paintings and sculptures are all inspired by returned to Newcomb high and returned to new comer. Hi, sorry, returned to return to New Kumite. About 20 artists have created paintings and sculpture all inspired by the class of nuclear my legacy the franchise or whatever you want to call it. And then there's going to be a big party on the ninth of March at the club Cobra, which is a club next to very almost next door to the lovely Noho in North Hollywood. So it's going to be quite a trauma festival. And then march 1, you go to the Trocadero, I'll be there with Katherine and, and some of the stars. And we're going to have a great premiere at the Trocadero in Philadelphia for return to return to New coma, aka volume two. And this is all thanks to our fans. Our fans go to the theaters and tell the managers they want to. They want Lloyd's movie. And so if there any fans there, thank you. And thank you for going if they're fans listening, and now go to your local cinema I can very often show up.

Dave Bullis 48:08
Yeah, and I'm going to link to the shownotes everybody where you know, you can go to the screen, or you can go to your local theater, and you know, ask for Lloyds movie there. And then you can actually do that. So I'm going to link to all that in the show notes. Lloyd. I get thank you for going over the time, by the way. I know.

Lloyd Kaufman 48:24
Hold on. Hold on one second, please. Oh, wait. Yeah, let's wrap it up. I see that. Something's happening here. Can you I've run over. But thank you very much.

Dave Bullis 48:35
My pleasure, Lloyd. And again, I can't wait to have you back on again. When you when you make Shakespeare's shitstorm. We'll have you back on for the third time. That'll be the trifecta.

Lloyd Kaufman 48:44
Wonderful. And come and visit Tomago one of these days.

Dave Bullis 48:48
I am going to take you up on that. I want to go to York. Give you a tour. And I want to take you to lunch. I want to I want I want to come up there and I want to take you to lunch Lloyd.

Lloyd Kaufman 48:56
Beautiful. Let's do it. Anytime. That's great. And you'll get a kick out of trauma visiting we get a lot of tourists, too. They just ring the doorbell and come visit the trauma building and beautiful Long Island City queens. Alrighty, see you soon, David. Thanks.

Dave Bullis 49:11
Take care, Lloyd. Best wishes. Bye bye, everybody. Bye!

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IFH 681: From Indie Filmmaker to $1 Billion Sale to Disney with Michael Gallagher

Today’s guest is a filmmaker and Filmtrepreneur Michael Gallagher. Michael is one of the co-founders of Makers Studio. Makers Studios was the largest independent YouTube network in history. YouTube channels under Maker Studios have also collectively earned over 90 million subscribers and accumulated over 1.1 billion views monthly. On March 24, 2014, Maker Studios, Inc. agreed to sell itself to The Walt Disney Company for $500 million, rising to $950 million if financial milestones were met.

Michael has leveraged his success as a YouTube filmmaker to become a full-blown feature film director. His latest film is Funny Story, a dramedy about a well-intentioned father who inadvertently wreaks havoc on the life of his estranged daughter when she invites him to her woodland wedding. Michael went on to direct smash hit films on Youtube like The Thinning Series and InstaFamous. He talks about the big mistakes he made distributing his first feature film Smiley, self-marketing his films, and lessons learned from building an audience on YouTube.

Enjoy my conversation with Michael Gallagher.

Alex Ferrari 1:38
I'd like to welcome the show Michael Gallagher, man How you doing, brother?

Michael Gallagher 4:32
I'm doing well. How are you? Thanks for having me.

Alex Ferrari 4:34
Thank you for thank you for being on the show, man. I truly appreciate it man. I i when i when you guys reached out to me, I was like super excited to talk to you because I've known of your work in the past and you're unlike any other guests I've had on the show because of your history with the internet and with YouTube and that and the new wave of entertainment that has kind of moved in. So before we jump into all of that, first and foremost How did you I'm afraid to ask because you're a little bit younger vintage than I am. But how did you get into the business? Because like, I was five years old, I share three features. I'm like, shut up, just shut up.

Michael Gallagher 5:15
So funny. Well, I, I'm from San Diego, I'm 30. So I was born in 1988. So, yes, but growing up, you know, I was always in love with, you know, storytelling in the film. You know, I read, you know, Rebel Without a crew when I was like, I don't know, probably 13 or something. And so I kind of just started getting like obsessed with that sort of like 90s indie film movement of like Tarantino and Robert Rodriguez and Kevin Smith of like, these guys that were just like going off and somehow making a movie. But then as I got older, I started noticing that like, the path of those guys, as soon as they did it, that doesn't exist anymore. It's like Sundance, that whole thing that changes. As soon as someone like gets in the door, that door shuts and now you got to find a window, or a crawlspace, or something to get into the industry. So I was just I kind of kept an open mind. And, you know, it was a little daunted, like, how do you make feature films. And so I just started, you know, as a kid, just doing short films, I would, you know, with my teachers try and pitch doing a video project instead of having to, you know, write a book report or something. So like, even in school, like fourth grade, fifth grade, sixth grade, like, even really young like that I was editing on iMovie and just kind of, you know, taking my dad's camcorder, and just going out and shooting stuff, you know, not not, none of it was good. Let's start there. None of it was actually it shouldn't be. It should. It shouldn't be. Yeah, but I started taking it more seriously. And then, in high school, my parents, I was like begging my parents, like I got to go to some kind of film, school, film camp, whatever I can find. And there was this thing at the New York Film Academy in Burbank that they had a high school summer film program. So I went to that at 14 and shot 16 millimeter film, and cast sag actors and I was just like, hooked like, I'm not a drug person. But that was my drug. I was like, Alright, I'm 14, I can cast sag actors game on let's do this. So then from like, then on in high school, I'm in San Diego kept putting out, you know, actors access notices, and like casting sag actors and running auditions at like Doubletree conference rooms. And, you know, I'm just being this like, ambitious film kid. And then I would submit to local film festivals, and, you know, just try and get better. And, you know, the 48 hour film contest, like, I was just all, I was all in just trying to figure it out. And then, you know, eventually that led to, you know, when YouTube came along, and then the partner program, I saw that people were able to just make whatever they want, put it on YouTube, and actually get paid for it and get seen get an audience. And it seemed, you know, I was kind of doing that with the shorts, like not spending a lot of money, just putting it out there. And I was honing my skills. I thought, Okay, well, what if I could take the filmmaking side and apply it to this new media kind of concept? And that's how I started totally sketch and I just started making weekly sketch comedy videos, you know, on a whim like that,

Alex Ferrari 8:05
Which is, which is the funny thing that you say is that you, you were you saw that wave in the 90s. I mean, you were very young, obviously. But you saw that whole concept of the 90s. By the time you started to really figure it out that that party was over. So you, you realize that that wasn't the way to go. I on the other hand, took 20 years to learn that lesson, and thought that it was the 90s all over again, it was trying to do the exact same thing that Robert did, and Kevin, and Quintin and all those guys. And it took me a long time to figure that out. Because this is and this is my truth. I don't know if you know about this or not. But in 2005, I was on YouTube. I was posting tutorials on how to make films on youtube in 2005. Before anybody had even thought of doing anything like that. And then of course, I said, I said, and you can look, they're still up on YouTube. It's like 13 years old or something like that. look them up the other day. I'm like, Oh, my really bad compression because YouTube was horrible, horribly compressed back then. And then I just said to myself, I don't know if you've ever run across this. I'm a real filmmaker. I don't I don't put stuff on YouTube. I don't teach other filmmakers have them out. I that's not why I went to film school. I'm, I'm on a tour.

Michael Gallagher 9:18
Definitely a classy a class, this sort of system of like Vimeo, YouTube, and at that time, Vimeo was like the classy place for all film, all filmmakers short film. And YouTube was sort of like a, you know, like a loud party that was saying, Yeah, but

Alex Ferrari 9:35
I just wish I would have just stayed on because I would have literally owned the entire space of making showing you how to make movies at that point. Can you imagine if I would have just made content all the time? It was would have been insane.

Michael Gallagher 9:49
You're alright.

Alex Ferrari 9:51
But still, but still. I'm still a very angry and bitter filmmaker. But But what I find fascinating is that you were very open minded to this You medium and I think so many filmmakers, even in today's world, they're not open minded they stick to they're like, Oh, I'm only going to do this, or I'm only going to do that. And you said, Well, wait a minute, that's not working anymore. This is the new thing. Kind of like when guys jumped on Vine, when vine was a thing, there was a small window of opportunity there, there was a small window of opportunity to win YouTube, like you could make an obscene amount of money on youtube when the partner program started and things like that, that window close. Now, it's like you got to work a lot harder to make remotely that much money. Is that correct?

Michael Gallagher 10:31
Yeah, these things like exactly what you're saying. There's like a short window, as something's kind of new and exciting and untested. And the people that get in in that moment and just give it their all, sometimes they they succeed. And then as soon as they've succeeded, big business comes in and says, Wait a minute. Like, we can't just let anybody do this, right? Wait, who made a million dollars who did what? And then all of a sudden, they just start buying everything up and then close the doors, and then no one can get in? Because it's all corporations now. And then it's like, now you got to find a new wild, wild west to like, go in and go make your mark.

Alex Ferrari 11:07
You know, it's Yeah, cuz it was in the 90s. It was the indie films were the wild wild west Sundance, and those kinds of things were the Wild West. And then then it turned into other things. And then eventually YouTube, and now it's streaming, and being on a streaming shows and things like that, what you have experienced on as well. And I'm curious to see what the future I mean, lies right now. Because there's so much competition, even when you started, there wasn't as much competition. You know,

Michael Gallagher 11:31
There really weren't that many filmmakers on YouTube. Like, I think I'm like a crop of like, five people, maybe?

Alex Ferrari 11:38
When did I When did you start? When did you start on YouTube?

Michael Gallagher 11:40
On YouTube 2009. It was like, beginning of 2000. So you right before the partner program had like, just started. And so it was like, right around the time like Freddie Wong.

Alex Ferrari 11:50
Yeah, I was about to say rocket jump. Yeah,

Michael Gallagher 11:52
Yeah, rocket jump, pre rocket jump, Freddie Wong. And then, you know, Julian Smith, who's, you know, great comedian. And also, he would just film and edit and do everything behind the scenes. And, but most of the people on YouTube at that time, were personalities, that were just literally broadcasting themselves, they were just, you know, turning on a webcam, you know, dressing up, like Sarah Palin, or Obama or whatever was Britney Spears, like anything that was kind of like to get the clicks. And, and they would, you know, they would do comedy, but it was sort of unpolished, on, you know, presented. And, and what I saw was, okay, there's all this talent, like, this is a big talent pool, but there's not really anyone guiding that talent. And so I thought my contribution could be well, what if I bring like the the filmmaking that I've been, you know, honing on my short films and music videos and local commercials? What if I brought that to the talent that's on YouTube? And so literally, when I first started totally sketch, I would do, you know, sketches with actors and things that I would cast just like I was doing in San Diego, right. What I would also do is send out emails to the top youtubers at the time, and say, Hey, you don't know me. But here's, here's my body works. I had my short films on Vimeo I had, you know, that look nice. Yeah. And I said, like, Look, here's my work that I've done, here's this new channel, I would love to produce for you a free sketch, a music, video, parody, or whatever, let me handle all of the production, you you would just be the talent in it. And in doing so maybe you could also then be on my channel, and we could do a sketch or something together collaborate. So I was just like, giving like, Hey, you want a free sketch? You want a free music video? I wasn't asking anything of them. Other than Can I give you you know, can I give you my services? And that approach worked really well. Oh, yeah. Yeah. Because people would see my work and they saw Oh, it's not, you know, this isn't like po dunk. Like, this actually looks good. You know, this short film played a bunch of festivals, or, you know, this music video, maybe I've seen that music video online. And so I just started getting, you know, collaborating. And the first person I collaborated with was this youtuber alpha cat, who was the premier Obama impersonator on YouTube. And he, he was like, the guy like he was doing all of these, you know, Beyonce sort of spoof. So, you know, like, but as Obama and it were really funny, but he didn't have like a Producer Director behind the scenes. And so we produced this whole music video for him that and I wrote the, you know, the first draft of the parody, but it was a Jamie Foxx is blame it on the alcohol. It was called, blame it on the economy. And it was about like, the economic crisis that we were going through. And he was like, oh, let's just get on my pals. And and so we called Lisa Nova, who did Sarah Palin at the time, I called my buddy Richard Ryan to play Joe Biden. And we just did this crazy music video, but it looked legit. And it actually got picked up and they showed it on the view. Because it was such a like viral video at that time. And but from there that that kind of helped explode me on the YouTube scene. So then everybody saw that video in the community and said, well, who's this guy like, we need to hire him. Bring bring him in and so he can just sort of bring that filmmaking style to what we're doing. And then that's kind of you know, that's how I got in in the club

Alex Ferrari 15:08
So so again for everyone listening take some notes here you offered your services for free because you were smart enough to provide provide service and be a value to people who are trying to to connect with and to work with in one way shape or form and all you had to offer at the moment was I've got some skills I've got some production I got something that you don't have I'm not asking for anything in return Just let me work with you. And it worked out it worked out for it fairly okay for you.

Michael Gallagher 15:37
Well, it was it was funny because just like in high school anytime I had any money if I made any money if I you know for like grandma gave me like a check for 100 bucks or something for you know, birthday. Like any money I would get, I would put it into film equipment. So like at the time I like saved up I got an HB x you know, I got a Panasonic HV x at the time was like a big deal. Oh, yeah. And then I really saved up and you know, like summer jobs and doing like short films and such. I got a Kino flow kit, I got to four banks,

Alex Ferrari 16:09
Just rock'n, you're like, dampen your Pip, can you? Can you imagine that time of time of YouTube to show up with like an HVX and a keno kit. It was like literally showing up with like a frickin steady cam and a panavision camera for like, full 35 on the student film back in the 80s. I mean, seriously.

Michael Gallagher 16:31
Yeah. So I was like, I had a pretty, you know, robust because I had like an area, I have a three point area lighting kit. And that was used that I ran it to the ground. And then I had the Kino flows. So within my setup for the shorts and things I was doing, I could like pretty much any scene as long as there were no more than like five people in a frame. So but it would look really good. So it kind of helps set things apart. Because lighting is such an important part of filmmaking. And here's kind of elevating that sort of HD look. But, but yeah, that that really helped just because people would see and I was calling in favors left and right, you know, kids, I went to film school with friends that I met at parties that you know, is dp someone in sound, and I would try and pay people as much as they could. But in the early days, like you don't have money, so you're just you call in favors, or you're finding collaborative, excited people around you that want to participate. And that's what I did in the early days of YouTube. And then as it you know, kind of spread, I still kept that mentality of keeping it small keeping it low budget because, you know, you can make money doing YouTube, but the more money you spend doing it, just the less money you can make. Because there's sort of a sort of a cap on the whole thing at that time at least.

Alex Ferrari 17:42
Yeah, there was a you weren't there wasn't the millionaires weren't being made just yet on YouTube. It was it was pre pre millionaire days at that point. But, but yeah, it in very, very true. Now, you also came up with a fairly cool idea called Maker Studios, if I'm not mistaken. You're one of the co founders of Maker Studios.

Michael Gallagher 18:01
So yeah, I'm one of the co founders of Maker Studios, but I it wasn't my original idea. It was actually so from that music video shoot that I did with alpha cat. So Lisa Nova Kane, and Danny zappin was her boyfriend at the time and her brother Ben Donovan Dale, both the three of them all came to the shoot. And they saw what I was doing. And they said, Oh, well, we got to talk to this kid because we're about to start a company and we need some filmmakers to be a part of it because we right now we have the talent what they had been doing is they had been going out and they had this idea of creating sort of like the Saturday Night Live of YouTube like what if we got the top you know performers and put them all together made a super channel and we all promoted that super channel and you know got it to a million subscribers in like a day. And then what from there, we got brand deals and we kind of just helped get everyone paid. And that was sort of the concept of early days it was even called maker that I didn't have a name for it. And so they I remember going to Starbucks over and bennis with Danny after that shoe. And he's like yeah, we're gonna do this thing. We're gonna we're a mess. We're gonna disrupt the whole industry and he's just like, you know, wearing like clothes from Target like drinking a coffee saying like, Yeah, I got I got all the top youtubers involved and it's gonna be great like Yuen like you're gonna you know, dedicate the next year to this thing, man. And I you know, it sounded good but it also sounded like maybe a Ponzi scheme maybe I'm gonna be selling microwaves door to door in like a week. I have no idea. I mean, it was just like, you know, sometimes people are all talk and you have no idea

Alex Ferrari 19:35
In this business. I can't see a none this business No, stop it.

Michael Gallagher 19:41
But But I vetted him out and I talked to some people around him and it seemed legit and it seemed like he did have these people so I agreed I said, Okay, I'm in you know, I will I will come out because they didn't really have any money didn't have much to start it was like we're all gonna just donate our time. We're gonna we're gonna come in and invest in ourselves and collaborate on this. And so it was really like, if we're not all part of this not all lock lock step, it's not gonna happen. And I showed up and I remember going to their house and it was, you know, it was all the top people on YouTube at that time, which, you know, this is 2009. So it's like Phil DeFranco shaycarl Shane Dawson Dave days. Lisa Nova, there more, but it Kassem G. It was like all the people that had like hundreds of 1000s, if not over a million subscribers at that time and getting millions of views on every video. So it was like, Oh, my God, I'm with the Illuminati of YouTube. And I'm like, me and Danny, are like the only filmmakers on this thing everyone else is there on on camera talent. And you know, and we want to like, okay, kids play nice, let's all come together, let's come up with the name, let's figure out what our videos are going to be. Because we're, we were just making sketches, we want to start stockpiling and putting them out there. And so that was really the beginning of what maker was, but but from that process, you had so many cooks in the kitchen, and you had so much creative, you know, kind of like top talent for the medium, that it was really difficult to get everyone to agree on what was comedy, what was the funniest thing to do? What was our style and taste. And so some people had our rated senses of humor, some people were really family oriented. And so it was just a lot of debating of what are we even going to make? And from that kind of creative friction, came this idea of well, rather than all of us doing one channel, what if we empower each creator, and give them the resources and tools and support them for whatever they want to make, rather than force everyone to work together? And that's really what maker became is like, how do we empower the creators to go off and, and make whatever they want, because, you know, all these people are just in their bedrooms, kind of doing their thing. And if we gave them a crew, if we gave them, you know, production budget, if we gave them you know, resources, locations, producer, you know, we could really up everything. And so that was kind of the model, and it just took off because all the top creators, they wanted to make cool looking shit. And so that's, you know, that that spread, and then it was like, Hey, everybody, whoever wants to join just kept scaling up from there and getting attention, Hollywood, etc. So,

Alex Ferrari 22:15
Yeah, I mean, this is still in a time. So maker studio started in what like 2010 2009.

Michael Gallagher 22:20
It was some It was 2000, because I started totally sketch in March of 2009. And maker started July, I think it was like, yeah, July 4.

Alex Ferrari 22:32
So that's a pretty quick, pretty quick, you didn't spend a whole lot of time grinding it on YouTube before things started up for you, man. You are what we'd like to call that the right place at the right time. It's kind of like Michael Gladwell book outliers. It's like that you have you read that book?

Michael Gallagher 22:50
I love that book. Yeah,

Alex Ferrari 22:51
It's it's, it's it's kind of like everyone's like, Oh, it's there. They're perfect. They're geniuses. They never have to do anything. Now. They were born at the right place at the right time and at the right skills when they showed up. Like when Robert Rodriguez shows up in 91. Without mariachi, you can't show up now without mariachi because he'll never he would never even be seen. No one would even know who he was. So it was all about the specific timing and you man, you hit it. You were close, though you were you were only about three month window. This is gonna pass you right by Dude, this is gonna pass you right by I just want you to be aware of, I want you to be aware how close you came.

Michael Gallagher 23:26
I'm hashtag blessed.

Alex Ferrari 23:29
So you start 2009. And then and then at that point, YouTube is still fairly much of a what the heck's that thing? No one

Michael Gallagher 23:37
At the time everyone thought we were nuts. Everyone thought the company was like, what you're gonna start you're gonna double down on YouTube. Everyone thought

Alex Ferrari 23:45
You're doubling down on the internet streaming thing, Netflix, whatever. So yeah, it's kind of like when blockbuster had the opportunity to buy Netflix for 50 million bucks. And they said now we're good. We're good. No, we're good. We've got these rentals. Things were good.

Michael Gallagher 23:59
Yeah, brick and mortar is the way to go.

Alex Ferrari 24:01
That's the future the brick, this internet things a fad. So so so Hollywood, when did Hollywood start taking notice? And when did you guys start making some like serious money? Because you started? I mean, it is looking back. It's a fairly genius move. It's insane at the time, but that's generally the way all these movements start. When you look at it at the time to like you were insane streaming movies over the internet, who's going to what it seems to say now you look at and going well, that was genius. So you guys had a small a small version of that one, not that small, but a version of that in the YouTube community where you double down on YouTube, which I would have told you the same thing like you guys are nuts, like, no one's watching. But it seemed to work out for us people like Gary Vee, and those are the guys who who just kept making videos and nobody was watching but one day someone watched. And I kept going. So this this small time so you start building building this up and you start building up the accounts and you start kind of like I can't say it would be like an agent. See? Would it be like a you record? You know, they're sending them? It's like a kind of what would you call it?

Michael Gallagher 25:05
It was a, the term was multi channel network. And so it was the first it was the first idea of well, what if, you know, each person would own their YouTube channel? I mean, they already you already have a split with YouTube if you're doing ads with them. And so what maker would do was, it would kind of represent your channel. So rather than represent you as a talent, it would say, okay, your channel, we're going to help sell premium ads on this channel by talking to advertisers, if we get a brand deal that fits, you know, like, let's say, you know, indie film, hustle, if you were part of maker be like, okay, we want, we got this, you know, film company, or big movie that's coming out as an indie movie that Fox Searchlight is releasing, and what if we partner with you, so you can, you know, do something with the filmmakers and get paid to do it. And so it was like, they were kind of brokering those deals, sort of like what an ad agency would do multiple things. It was providing production resources, it was kind of serving as an ad agency. And then also make it being a content hub, sort of, you know, how Netflix or a lot of places, like, they'll acquire things, but then they'll also, you know, provide the resources. I mean, do they had full production studio, they had equipment they had, you know, everything at maker for, you know, especially DIY stuff, it was DIY, but also for DIY plus where they give you like a three person crew, or a five person crew or something to go out and shoot YouTube videos.

Alex Ferrari 26:27
That's insane. And how long did it take before Hollywood started taking notice?

Michael Gallagher 26:32
Pretty quick. I think, within like, before the end of the first year, I think we were raising, like some VC money and you know, kind of big. Yeah, I know, just started, it just started growing. And then people were leaving their jobs at, you know, kind of whether it was a big tech company, or, you know, a film studio, they were coming in, like, all of a sudden, we were having executives that were just had been at, you know, Disney or they had been at Warner or Sony. Yeah, yeah. And everyone all of a sudden is just like, Yeah, no, I want to work at maker. That's the hot new thing. So

Alex Ferrari 27:07
And you guys are ready, you were in the middle of the storm. I mean, that's, that's amazing. It's amazing. Like you guys, were you and there was nobody around you. There was no competition, there was nothing that even was close to what you guys were doing at the time.

Michael Gallagher 27:19
The only Yeah, things are popping up pretty quick thereafter. So it's always it's hard to say like, what the first thing I think maker might have been the first multi channel network that really had done this. And then very soon, around that time was awesomeness TV. Which, if you remember

Alex Ferrari 27:35
I've heard of I've heard of awesome.

Michael Gallagher 27:37
Yeah, they focused on like kind of more specifically teen oriented content, because they really were trying to get bought by like a Nickelodeon or, you know, a Disney Channel or something like they wanted content that was safe, like kind of age appropriate. And maker was a little bit wild west of, you know, we're not going to censor you, whatever you want to do. That's your thing.

Alex Ferrari 27:57
And, and of course, that attracted all the talent, because he was

Michael Gallagher 28:00
Exactly is no censorship, and we're not going to try and control you. Yeah, you can do, you can just continue what you're doing, and we're going to empower you. And so I think, I think that model really appealed to, you know, the, every level of youtuber top bottom, whatever. And, yeah, in 2014 is when Disney came in, and yeah,

Alex Ferrari 28:18
I heard I heard Yeah, I heard something about that. There was a small company called Disney that decided to buy you guys and it was it. No, it wasn't in the news at all at the time. But if I do remember correctly, and I don't like to talk money on the show, but it's pretty publicly known that the Maker Studios was purchased for 450 million cash and then with a performance bonus up to almost a billion. Is that is that accurate?

Michael Gallagher 28:43
Yeah. Yeah, exactly. And I don't know how much is public of like, where it landed or whatever. But I think those numbers are in the ballpark for sure.

Alex Ferrari 28:50
Yeah, that's not a bad deal for you know, young guys who just kind of like get the HV x 200 and the era kit out. And you know, shout with some YouTubers. That's a that that that took that definitely sent, you know, shockwaves through the industry. I remember when that happened. It was about a year before I launched indie film hustle I launched in the film was on 2015 Oh, yeah. And I when I heard that, I was like, wow, this this you okay, I sound like an old fart but like, Oh, yeah, this YouTube thing's really kind of starting to blow up now. I should have stayed on there like what was I thinking? But that that I have to ask you, man, what was that like? Man? You were like you know when Disney's like okay, here's a check. And I'm not going to ask you know, percentages or anything like that. But you obviously did fairly okay being one of the cofounders of it. So what was that day like as a filmmaker man like, you know, Disney is buying you that at a very, very good rate. A good rate, if you don't mind?

Michael Gallagher 29:50
Yeah, no, it was it was pretty outrageous. Well, it's interesting because we started in 2009. And I had been like day to day with the company until about 20. 11 to about 2011 I was like they're kind of making, you know, helping everyone making videos, you know, kind of working on different you know, branded content and interact. I was doing a lot of interactive actually. And so but my my day to day wasn't really didn't really go on beyond 2011 I was still my channel to I eventually brought my channel totally sketch into the network. And then, you know, would work on you know, as a director for hire for them and kind of consulting and things. But I wasn't really in the thick of it. So it was fun to actually see, every time I would go there. It was like, oh, we're gonna go into a new office. Oh, we got a soundstage. Oh, we got a whole block of offices, right? And then it's like, and then you're, you're, you're trying to make your YouTube videos there. And all of a sudden, it's like a James Franco's in today. It's like a Snoop Dogg. He's gonna shoot four videos. And it's like, wait, what, what?

Alex Ferrari 30:53
Right.

Michael Gallagher 30:55
And then I was, you know, they because I was, you know, very film or filmmaker oriented. They would, you know, they partnered with the Tribeca Film Festival. I remember meeting with like, you know, I remember they flew us out there to for, you know, doing promotion and kind of cross promoting Tribeca. And they were like, Oh, do you want to do you know, we want to do like a 48 hour like film thing at Tribeca? Do you want to make a 40 hour film in Tribeca? I said, Sure. Like, it was like a bunch of groups like No, just you. And so you'll just do it. And we'll have the full support of the festival and we're gonna screen at the festival and play. Okay. And so, I don't know, I'm like 23 22 years old, and like, we're running around New York, and literally, like, they had like Robert De Niro make a video being like, okay, Michael, here's your, you know, here are the things you're going to do in your 48 hour video. It's like, what what is going on? Like, it was just, you know, is this a small group of friends that have Venice apartment and now it's like, they somehow got Robert De Niro roped into this thing like, talking to me.

Alex Ferrari 31:55
Like, can you imagine, Can you imagine that conversation with Robert like, like, you're just like, Alright, so we're gonna do this thing with these guys called maker studio. They're on YouTube. And like, you've got to there has to be a moment when Robert De Niro goes, What is YouTube? What is this guy? What's going on? I don't understand. This is like, Bobby, Bobby's you got to do this. Just trust me. These guys are big. Just get on the camera. And I'm sure I'm sure I'm sure he's like, Alright, who's this guy's name? Michael. Mike. All right, Michael.

Michael Gallagher 32:24
I know. It just kind of it felt really surreal. So he sort of like, you just kind of had to accept it. Like, at a certain point I let go of, you know how races happen and just started to say, Okay, yeah. All right. We're gonna we're gonna roll with it. We're gonna roll with it. Yeah, and But definitely, you know, and just to be clear on is I don't have like $100 million. Like, I didn't, I didn't like, come out like a bandit, and own and I don't own like Johnny Depp level islands and things, you know, gotcha. Gotcha, gotcha. Just know that. But I definitely, I definitely benefited from the sale as it everyone who was a part of it. And the The great thing about it was it all in one, it set us up in the industry, as you know, look at these guys, they, they bet on themselves, they went out there and invested in this, this kind of idea that nobody really thought would be anything and look at it now. And so it just sort of gave you that sort of like creative capital to then go out and say, Oh, I want to make a film, I want to do this, you know, you just caught people's attention a little bit more. Because you had sort of a proof of concept of saying, and we started this from nothing and look where it got to, you know, moving forward, whether it's just, you know, you want to do a look, web series, you want to do a movie, you wanna do something, it's, you know, people take notice, because it just did so well. So the biggest thing that I've taken away from the whole experience,

Alex Ferrari 33:48
I feel like maker was kind of like the Google or the Facebook of the film industry. It was like this little startup that kind of shook things up. And it was kind of leading the way into a new technology or a new space within the industry that nobody else saw coming. Kind of like, you know, when Facebook came in and, and did their thing, or Google came in like, oh, we're gonna do a search engine. Oh, right. Yeah, search engine Sure. Like everybody else, like I like AltaVista and Lycos, got it. And then, of course, it turned into what it did. And similar to you guys, you were kind of like the Google of the film is an industry in a sense, because it was all internet based. And it was a bunch of crazy kids, somewhere doing some crazy stuff. And it all turned out until finally, the big boys finally took notice. But that also sent the message to the whole industry is like when someone like Disney does spend that kind of money on a company that's outside the norm it sent to the industry. Hey, this is where we're going. This is the future. This is not, you know, this is not a joke, because we're not spending this kind of money on a little bit of a fad, if you will.

Michael Gallagher 34:50
Yeah, well, the the film studios, I think reached a point where they weren't investing in digital. You know, they weren't investing in online content, but they were Seeing like a on our, on our sheets every month or a year like quarter we're looking and seeing how much we're spending on digital advertising. We're seeing how much we are spending on a company like maker to promote our stuff. Wouldn't it make sense for us to have our own digital shingle here? So we don't have to pay somebody else? Like shouldn't? Didn't we already have that? Like, why are we paying them to tell that like they're making it just, it was some kind of confusing loop for them. And so they I think they ran the numbers. And they said, Well, how much would it cost for us to start our own? And they ran those numbers and said, okay, it's going to cost billions. What if we just acquire these companies that have been doing it independently that seemed to have success, and then we will just absorb all their knowledge, what they've learned their tactics, their crew, and and we'll go from there. And so that's what happened. And then you saw that with Microsoft with awesomeness and fullscreen a bunch of other places. And then each studio kind of was eyeing the different media companies and just sort of plucking them up and saying, Okay, now we have our branch. And that's, I think that's what really sparked it was, was that move of the eyeballs, especially like the, you know, the 18 to 24 and teenager demographic, like everyone know what, they weren't watching TV anymore. They were just watching YouTube, they were just addicted to online content. And so they needed to be in the game, so to just market their movies, if nothing else,

Alex Ferrari 36:21
Right, and it's kind of like what Netflix did for the business? Well, now everybody has a streaming service coming out, you know, I own a streaming service, I have my own streaming service, for God's sakes. You know, it was all because of Netflix. And they opened up the doors, and now everybody's like, wait a minute, we got to jump on this train. This is kind of where the future is going to be. So and now how did you parlay you know, from maker into the, into the world of like, legit directing. Now, and I don't say I don't mean that in a derogatory statement at all.

Michael Gallagher 36:50
No, no,

Alex Ferrari 36:51
You know what I mean, by legit like, like, true in the a tour filmmaker, if you will, kind of like the guys who you were looking up to when you were coming up, like Robert Rodriguez and stuff, you know, how did you turn from, you know, making sketch comedies on YouTube to like, Hey, I'm I, you know, I did the thing, the thinning and the whole, you know, the whole series and another movie that you just came out with funny story and all these kind of real, legit films with like, budgets, and like, actors.

Michael Gallagher 37:18
I know, I keep pulling them. I don't know how. What happened was when we were at maker, I really, you know, we've been doing sketches for a few years. It was like, Yeah, 2010. And I really wanted to do, you know, wanted to figure out how am I going to make a feature? How am I going to get in and meet with people? And he would say, Oh, it's great that you've done sketches and had this, you know, millions of views. And that didn't really matter. They, you know, it's like, Where's the proof of concept? For each? Donna? Why haven't you done a first feature already? Show it to us? And then we'll talk? Yeah, so it was like, Okay, this is the chicken in the egg. Yeah,

Alex Ferrari 37:53
I know.

Michael Gallagher 37:55
I get the job and out of the movie, but on the job and, and then how am I gonna make money. And so at that point, you know, I live pretty frugally. I was just saving up. And I had a lot of success with totally sketch and maker and just, you know, everything was kind of going with brand deals. And you know, there's paying a ton of money for doing, you know, a couple days worth of work. And so I was just saving all this money, I'm not going on vacation or doing anything with it. I'm just saving it. And so at a certain point at maker, this guy, Glasgow Philips, who had written on South Park and a bunch of other cool things, he on spec, wrote this idea for what became smiley, which was a horror film. That was my first feature that I directed. And he wrote it as an idea of, well, what if we take our resources that maker and just rather than just do a bunch of YouTube videos, we spend, you know, three weeks and go shoot a feature? Why don't we do that? And maker was interested at the time, and they said, Okay, well, Gallagher contracted. And so all of a sudden, I'm, like, attached to direct a movie, I'm super excited. And, you know, cuz I just at that point, it wasn't about oh, I have this really personal story I got to tell it was I got to make my first feature I want, I wanted to make the movie more than it mattered what the exact movie was, like, I wanted to just show what I could do. And just get out there and just, you know, start playing on in the big leagues and playing in the field and making some, you know, feature length. And so what happened was maker almost did it and then they didn't, and then they said, you know, we're really focused on, you know, the short form, but if you guys want to go off and find the money for this thing, go for it. And so then I became obsessed with just getting smiley made. And so we'd go around, and he started pitching it and doing that whole thing and, and we had some interest from places but they were like you You want to cast YouTube stars in this movie. You want to cast people who have millions of fans online to come see a movie, like good luck, like we don't see it.

Alex Ferrari 39:48
People don't see any. I mean, like, you would think that you're part of Maker Studios, which was crazy in the first place. And they're like, Hey, guys, we have another idea. You don't listen to that like, and I'm assuming the budget wasn't 100 million. So like, why wouldn't you Take that Chad's.

Michael Gallagher 40:01
No, I know we were like, We can do this for you know, not like, by your standards, nothing but you know, like a couple $100,000 Max, like, we could do the whole thing. It'd be great. Everyone signed on, you know? That Yeah, it was just sort of crickets like, people were like, No, no, no, it hasn't been done hasn't been proven yet. And so we said, Alright, assholes, we're just gonna call make this movie. And so literally, at that point, I, my producer, Michael wormser, who had worked at makers had a production he had, he had gone off from then. And we would just been, like, dedicated to this movie. And I said, Okay, wormser, if we're gonna make this thing independently, what's the lowest number we can do it for? Like, you know, get the movie in the can like, What's the number? So he crunched the numbers and did it. And I think at the time, he's like, I think we can get it in the can for like, 120,000 if everyone's getting paid. And, you know, we're shooting in 15 days and the whole thing. And I said, Okay, that's all the money. I have. greenlit. Let's go. So. So then from then on, we just went and made the movie, just, you know, self funded, we didn't look for any more money, we just, you know, said, Okay, this is the resource we got, let's get this thing in the camera, shoot it. And so, so it was just kind of, you know, a mad rush in 2011 in the summer to just go make this movie. And so we did we shot it 15 days, you know, we brought on the best crew, we could we just, you know, kind of went out and made it. And, and from there, the movie, we then raised a little bit more money for post and then for, you know, for the release, because what ended up happening is we partnered with AMC independent, which they have this, this great program where they will release your film theatrically, if you can provide the marketing and if they like the movie. And so what we did was we presented this whole plan to them with the YouTube stars with everything. And we said, we're gonna go promote this thing we're going to, you know, we want as many theaters as you can give us, and we will get it out there. And look at how many impressions we can get from videos from trailer, because our trailer went out, we put our trailer out, like after we shot the movie in November, and it got like a million views in a day. And then after that, it was like 10 million views in a week. And now it's, I think, like 40 million views or something crazy. And so it was just like, it kept exploding and so Hollywood started calling and people were just freaking out being like, what is this movie? How can we never heard of it? Wait, there's a horror movie like YouTube start like, you know, so then that really just kind of became a beacon for the industry and saying, like, Who's Mike Gallagher? What, what? You made a movie. I don't understand

Alex Ferrari 42:27
And you're like, I was in your office six months ago. ass!

Michael Gallagher 42:33
Literally, literally. And so yeah, so then we so but we did it all independent. So that was really my film school was was taking his smiley from the development process through production through post and then through marketing, distributing, and getting it out there. And we did a 28 screen theatrical release through AMC independent and it was in 14 markets. And, and then yeah, game and then we, we sold territories at you know, AFM through our sales agent. And you know, it's played theatrically in like Italy, in the Philippines and Japan. And it was just like this, this kind of crazy indie phenomenon. Like, it's surprising how well the movie did like how far I got out there. Because even today, like around Halloween time, if you go like on Instagram, go hashtag smiley. People in Argentina are dressing up as smiley like, still, like from last year, I did this, like 1000s of people I keep seeing every year like people sending me photos and things of just the reach of this. This character is kind of crazy. And this is just a really small indie for me for under $200,000. So it's, uh, it was pretty wild. So

Alex Ferrari 43:41
Did you have any

Michael Gallagher 43:43
That helped prove that as an indie filmmaker, we can solve a big impact you don't necessarily need you know, big budget and you know, huge stars like you can, you can work with the team you have around you and really, you know, exploded out.

Alex Ferrari 43:54
Did you have any other ancillary revenue streams for that movie? Like t shirts, hats, other things like that? Did you have any merch at the time?

Michael Gallagher 44:02
We should have we did.

Alex Ferrari 44:05
Left money on the table, sir. Left money on the table?

Michael Gallagher 44:07
Yeah, definitely, definitely money on the table. But, man, no, the movie did great. And people saw it. And you know, even though it wasn't like, and it's funny, because even though it got out so far, I still, I didn't do everything independently. And I really should have because what happened is my domestic distributor that I brought on for home video and stuff, they screwed us.

Alex Ferrari 44:28
Oh, shocking. I can

Michael Gallagher 44:32
Just when we're calling them on it. They go bankrupt. Oh,

Alex Ferrari 44:36
I never heard of a story like that.

Michael Gallagher 44:38
It doesn't happen. It doesn't happen. It's never happened before. But you know, and so there's like, there's some heartbreaking lessons and things you learn along the way of like, Oh, we did all the work. We got the muscle out there and then just hit the finish line. You know, someone's like, thank you so much. And

Alex Ferrari 44:55
We'll take it we'll take it from here. Did you know Did you have Did you have a A clause that if they go bankrupt the rights go back to you. You didn't. Was there a clause in there?

Michael Gallagher 45:05
No And I were few years away, we're gonna get it back. So it took me

Alex Ferrari 45:09
Okay, okay. Yeah, cuz it's a thing. Alright, so you'll get it back eventually.

Michael Gallagher 45:12
Yeah. So it'll be all right. But still no. But that process the good, the bad, the ugly of making your own movie and distributing and doing everything that that has those lessons I'm still learning because because even with my new movie, funny story, it almost feels like that was my, my, my first feature because as what I did was I told a personal story, it was something that I had to tell. And I did it with friends. And I did it as small as I could just like the smiley. But But smiley wasn't a personal story. It was like, it was almost like I hired myself for a job. It was like, I saw an opportunity. And I took the opportunity and tried to make it the best and the biggest it could, but it wasn't it didn't have any personal connection. To me, it felt like I said, I felt like multiple people like I'm the financier hiring the director, who's then going to produce it and then going to distribute. So it was like I had different hats on all the time.

Alex Ferrari 46:04
You were fighting with yourself constantly.

Michael Gallagher 46:07
Yeah, exactly. But But in terms of like a creative thing, it's like, I'm really proud of the movie and what we've done with it. But in terms of what I can do as a storyteller, and the kind of movies that I want to make, it's it didn't really line up with that. And I think people saw that when they write reviews, or, you know, whatever. But you can't control that aspect of it. You know, you're kind of just do thing and put it out there. But but that's the other thing. I think people thought we had a huge budget for smiley, because it gots we had billboards in Times Square, we had, you know, kind of promotion all around Los Angeles, and you know, big release, but it was just it was Michael wormser knives like these, you know, two little producers just going out and calling Clear Channel and saying, Hey, can we get a billboard? Hey, we have no money, what can we do? And then people were just, you know, wanting to help because they thought it was a cool idea. And why not? And they had the inventory. So we were able to make a pretty big splash with with, you know, a couple of pennies.

Alex Ferrari 47:00
And then and then you started making some films directly for YouTube Red, as well like the thinning.

Michael Gallagher 47:05
Yeah. So that then came about an interesting way. Because post smiley, I had all these I you know, I was wrapped it, I'm still wrapped the UTA and management 360 and all these great places. Because they had seen smiley, and they'd seen the trailer and all the kind of ruckus we were creating. And they said, okay, we want to bet on this guy. So they put me in rooms with every studio, all these production companies, and they're like, what do you wanna do next? And I'm like, I'm exhausted. I have no idea. What do you guys got? And they're like, Alright, well, why don't you go write a script and then call us? I was like, okay, that's another lesson learned. Always have your next thing. Ready. Three things. Three things, right. Yeah, x three things. Definitely. You're gonna have options.

Alex Ferrari 47:49
Like the first one, but they might have like the third one you never know. And you're not going to get back in that room again, easily.

Michael Gallagher 47:54
Is not that easy. Yeah. So I, you know, had that water bottle tour of Milan with everybody without a movie.

Alex Ferrari 48:02
Or without a project? Yeah.

Michael Gallagher 48:03
Yeah, nothing to pitch.

Alex Ferrari 48:05
It's Hollywood masturbation, we like to call it

Michael Gallagher 48:07
Yeah, I got a lot of free waters. It was great. And then. But from that I learned, okay. It's not about me coming over and seeing what they have. They want to see what I got. I'm the generator. So okay. That's how, as a filmmaker, you need to look at these things. And so what I did was, I spent the next couple of years just head down writing. And so I enlisted Steve green, who's my best friend. And we'd been doing all these sketches into writing comedy bits. I said, hey, let's write movies, we could figure it out. And so as I never really I'd never finished a feature from scratch with smiley. I came on it and did some rewrites and polishes and kind of the justice and things but, but it wasn't, I didn't start it didn't start and end with me. And so that was a new process of Steve and I just kind of like head down wrote every read every screenwriting book there is. And we just started going. And so everyone was saying, you know, maybe write something, you know, maybe write from a personal place. So the first thing we wrote was internet famous, which was a parody of all these YouTube stars and the ego trip and the ridiculousness of the YouTube world. So we wrote that as like a mockumentary comedy, kind of like a Best in Show and tone or spinal tap. And yeah, and everyone was really excited about that. So we partner with lake shore. And they financed the movie through their off the dock, which was their digital division. And they said, Okay, well what you do is smile. Let's try and do that with with internet famous, but do it with YouTube stars, making fun of themselves at the comedy, it's all lining up. So then we just kind of we, but now it's a story that it's like I have some basis and that gets, I generated the thing. And so we we put this great cast together and went out and shot it and then Netflix bought it. And so we're on Netflix now. And that was that was cool. That budget was under a million but it was but it was definitely a huge step up from where I'd gone before. And, and then at the same time when we were ready All those scripts, like you said, to have three projects ready, we had written five scripts. And we took out, you know, we were taking them out and seeing what the agents were responding to. And the other one we wrote was the thing, which was, you know, dystopian teen thriller. And so we came up with the idea for that it was sort of like, what if we, what if we created a Hunger Games event, but for YouTube? What if we created like, this big kind of spectacle that but but it was really just aimed to never come out in theaters, but just like be an event on the internet? Because most people, they were just dumping things that they couldn't get distribution on the internet, as opposed to like, what do you make a spectacle for the internet. And so we thought that would be cool. And so we pitch that around. And then legendary, they had started a digital division, and they love to scrap. And so and it was funny, because when I met with them, they were only interested in series. And then there had been like one or two other like digital movies that came out post smiley that started getting like good press. It's like, oh, they're making money. They can do this. As soon as they heard that they can make money making features for the internet. All of a sudden, our phone rang,

Alex Ferrari 50:59
Of course, because they made because it's like, oh, how much is it? How much do you need? That's coffee, daddy? Sure here.

Michael Gallagher 51:05
Exactly. So we went off and got to make the thing with with legendary, and then they sold it to YouTube Red at the time, which was I think they just started that as like a premium content division. And, and then it became like, the biggest movie that they'd ever, you know, the biggest show or anything that they had ever released, like in terms of viewership, like it just exploded, and so immediately they greenlit a sequel. So it is thinning New World Order. And you know, it was just kind of like, all of a sudden, you know, all this hard work and like putting your head down writing, it's like, oh, now we're just making movies. Every you know, it's like, we were doing like two movies every other year. It was like, just, oh my god, we're doing two a year, like going from zero to 1000 It's crazy, right? But it was fun. I mean, it's, it's been kind of a wild process. to, to go from having everyone question you and kind of like not understand what you're going for to then everyone calling and saying, like, how do we work with you? how, you know, sending scripts, sending digital stars over being like, Can you put them in a movie? You know? We got we got $300,000 Can we make a movie with this kid? It's like, what I don't that's not really how you make a movie, but

Alex Ferrari 52:16
Ohh they do they trust me. They do make movies just like that.

Michael Gallagher 52:21
I know, I've had to turn some of those down.

Alex Ferrari 52:23
You know, you know, it's funny, because I'm looking, I'm looking forward in the future. And you're gonna be one day 60 and you're gonna look back and you're gonna be like, Yeah, I was there at you do what it started. Yeah. And I was just like, yeah, and then you tell these stories and people were like, you mean there was a world when there was no video on the internet? Like, is that a world I would want to then I don't understand. One day your generation is very interesting. Like our generation My generation, Gen X or like with The Inbetweeners were like we were had one foot in the old and one foot in the new. So like, we were around before the internet, but we definitely were there when it popped. And you have no idea. Like you said, You were born in 88. I was watching, I was going into high school in 88. So there's a slight difference. slight difference in perspective. But it's fascinating. So I love talking to young filmmakers like yourself, especially once I've had a lot of a lot of success in what they're doing. Because I'm always fascinated with stories like how these different windows that open up and then how you leverage that window to take it to the next step and so on. Which brings me to your new movie, funny story, that I've actually been seeing billboards all around town. I've been like as I drive by, and I'm like, like, and that's why when it came through, I was like, oh, funny story. Yeah, that's that movie I keep seeing everywhere. On like, every second bus thing I see. Is there. So I don't know who's your marketing PR people, but they're doing a good job spending that money? Because it's out there. No question. So because this one looks more serious? It does it looks a lot more serious as it's not smiley. It's definitely not it's the famous. Yeah, it's, it's definitely a little bit more like a serious filmmaker. So tell me a little about that.

Michael Gallagher 54:04
Well, I think after doing, I guess it was like four or five of these kind of youtube news or digital features. I was known as the digital guy. And so I could get into any room, you know, as long as it was starring someone with X amount of followers, you know, I was up for that job. And a place of interest. That's a good place to be it's great place to be, but also there's a frustration because I didn't I never intended for that to become, you know, sort of the branded digital guy. I wanted to be more, you know, just a filmmaker amongst all filmmakers. And I was working in a specific medium, and kind of trying to break open this this area that we thought that we thought needed to be open. And so with funny story, it was kind of going back to you know, the the filmmakers that I grew up on and the people that inspired me to first start and try and tell a movie and try and story that didn't require the you know, you have to have cast somebody that has x amount of followers that you know has has this many Instagram things and it's like this it's not about the result I want to do something that wasn't result oriented that was really just we're gonna go make this because we're all passionate about the story and the characters and and I want to show as a filmmaker what I can do. And so that was the that was the spirit of making funny story. So through wrote this movie, and I was really inspired by like the duplass brothers and Joe Swanberg and, and these guys that were just like going off, you know, they call them mumble core, or whatever, but it's like, go off without really a script, maybe just an outline, we're just gonna go, you know, make this. That's how

Alex Ferrari 55:41
I made my house. I made my first two features. I love this.

Michael Gallagher 55:44
Yeah. Which is, which is great. And so I started with, okay, well, what can I do? You know, I need limited location, I started thinking back to like, you know, the YouTube days of like, how do I just go off and make something, right. And so I was like, looking at all the resources I had, and the people I knew, and I started writing parts for, to the people around me and two really talented actors that I had kind of gotten the pleasure to work with, and putting this thing together. I outlined, you know, full featured, it was like, maybe 30 pages, it was like a script that just didn't have any dialogue.

Alex Ferrari 56:14
It was the technical term scriptment? Yes,

Michael Gallagher 56:18
I'll say thank you. Yes. So wrote a script. Yes. And it was the whole movie, but had no dialogue. And I try, I was like, you know, a little cocky, because it made some other movies and like, okay, I can get funded off a script meant, if good can't be that hard. And everyone's like, no dialogue. Interesting.

Alex Ferrari 56:35
And your last name is Matt. duplass. Not gonna work, buddy.

Michael Gallagher 56:37
If you've never done this before. I don't know about this. And then so then they started making me kind of question and I was like, shit, maybe I should, you should add some dialogue. Maybe. And so I started, I said, and then I started thinking about, well, if I really go and do this on the budget, that I think I could just go off and make it. I think it's, it's too much money where I want to risk the idea of maybe I don't have the answer, because I think it is sort of like jumping out of an airplane without, without the dialogue, because you really have to trust in everyone around you. And I just got cold feet, honestly about trying to do that. And I still want to do it someday. But at that time, I was like, I don't think I'm ready to do no dialogue script and go make it.

Alex Ferrari 57:23
It takes a certain amount of balls, sir, it does truly take a certain amount of balls to do that.

Michael Gallagher 57:27
But my balls were up in my body, and things haven't dropped it

Alex Ferrari 57:30
Dropped yet.

Michael Gallagher 57:35
So then I called Steve green. I was like, Steve, I got a scriptment that I want to turn into a script, let's let's do this. And so we powered together, I think it was like four or five days of just like 12 hour sessions of us just locked in a room just at you know, acting it out writing dialogue making each other crack up. And then and then I had the full script, then it was like a 97 page script. And we went off and I just cast people that I'd either worked with before or met with that I knew we're just going to be passionate about this thing that the crew, everybody, everyone got paid. But it was from the spirit of we don't know what's going to happen with this thing. We're just gonna go and do it. And that set is the best accent experience I've ever had. Because everyone was there for the right reason I'd never actually felt that before. With everything else I'd done. There may be been a few people who were really excited about a project. But on a certain level like you, your your crew, your cast, like they're making a lot of stuff. It's hard to get that genuine enthusiasm of like this. We're doing this because we love it. We love making movies we love We love this story. And that set, it felt like everyone was there for the right reason they had this spirit and this excitement. And it just I don't know, it just it shows in the movie, I think. And so we went out and we submitted the film festivals. And last year, yeah, we've been touring with the film, it got into the slamdance Film Festival. And they're beyond category because I'd already done more than it was my first feature. And so from there, kind of like other film festivals were reaching out, and then we just kind of toured with it for the last year. And so I played, you know, like an one crazy awards, like Breckinridge Film Festival and Woods Hole. And I mean, what Ashington West, I mean, there's just like a million like all these regional film festivals that just the movie was really resonating with audiences. And, you know, we were like, it would play at places and then they add screenings that would sell out and it was just like, there was this weird buzz about the movie, just you know, within these communities. We weren't really promoting it. We didn't have any. There wasn't much to promote on the film festival circuit. You can put flyers up and things but but we didn't even really do that. It was just word of mouth. So it was kind of spreading and other film vessels were asking us to play and, and then this last year, we got it out with blue Fox entertainment. And we did a few screen theatrical day and date with VOD and such Yeah, the movies just, you know, it's gotten great reviews, it's just been really warmly received. And it's, you know, it's this little movie that we went off and made that, you know, we didn't have a marketing muscle behind it. And so I, all I did was, you know, the advertising you've seen, that's just me calling up places I did with smiley saying, like, Hey, we made another indie. You have any inventory? What do you got? Like, what kind of deal and so you know, we just call these places up and then, you know, got billboards and got, you know, bus benches and all that kind of stuff.

Alex Ferrari 1:00:30
And can I ask you, I don't know if you if you're able to tell me this or not, but what are those things kind of cost? I have no idea what a bus bench costs or or like those, like, I've always seen them? And you always think they're like these like 50,000 dude, like crazy expensive? Like, is it? Is it literally affordable to do that, like if you have a little bit of money?

Michael Gallagher 1:00:48
If you have a little bit of money, it is affordable. Yeah. I think I don't have the exact numbers offhand. But I do know that, you know, we negotiated with the companies and just, you know, we said, Look, we're not you know, Lionsgate, we're, we're a small indie, you know, movie coming out. So if there's inventory that you have, or if there's a deal, you can call us, like, let us know, because we'd love to consider, you know, working with you guys. And so I think we're bus benches. I think the company we went with, they do a minimum of 10. And so you have to get 10 of them. But per unit, they're not crazy expensive. It's like $300 or something per batch. I think, like 3000, around 3000. I think you can get 10 benches in LA for a month, for a month for four weeks.

Alex Ferrari 1:01:28
That's insane.

Michael Gallagher 1:01:31
It's insane.

Alex Ferrari 1:01:31
Oh my god, guys, anyone listening? You're gonna start seeing indie film hustle banners all over Los Angeles. I'm just saying, you're gonna be like, is that? Is that a podcast with a bus bench? Like, is that a thing? I'm like, Oh, yeah, it's gonna be a thing.

Michael Gallagher 1:01:47
That's insane. The thing is, like, I don't know, I guess I was never afraid of like just trying to Google something or looking and just asking, yeah, because the worst thing that's gonna happen is you're gonna say Now get lost. And so and I've had that happen to me. And that's okay. And it's like, there's a few outdoor advertising companies that are not filmmaker friendly. And that's okay. But then there's other ones that say, you know, you have a connection with somebody, and you tell them your story, and they want to help you. And then people want to help each other. It's just, we, so rarely are we offering our help to others? Are we asking? It's hard to even ask for help sometimes, but if you if you can be willing to accept whatever the answer is, then you might be surprised by people because I don't know if there's, there's other passionate filmmakers out there, maybe have a desk job at a marketing and an ad agency. And they're like, yeah, I want to help you in LA, be in that position someday.

Alex Ferrari 1:02:36
And la never, I can't believe that. What I find fascinating is that you are known for being online being on YouTube, understanding, online marketing, understanding online branding, and yet you use legacy advertising methods as part of your overall you know, plan. Why do you what kind of return or ROI Do you think you get from these kind of like, would it makes more sense to spend those $3,000 on you know, focused Facebook ads or YouTube ads, as opposed to are you going to get a better ROI? on that? Then bus bench? Look, bus benches are cool as hell and I'm seriously thinking of getting some, but but on an ROI standpoint, like what is it really going to do?

Michael Gallagher 1:03:20
Well, there's, there's different ways to think about it. If you're just concerned about ROI, or just like, the kind of money you're gonna make, you know, from sales. I don't know that outdoor, there's like a one to one of, you know, a bus bench equals as many downloads or rental cars, of course, you have it, I do have a theory about advertising and about selling something, which is that if I haven't heard of it, if I haven't seen it out in the wild, then it's harder for me to as a consumer, just to watch a movie to listen to a song just like I need to, I need to have been in I need to almost been bombarded by it's in three different ways. Like if I saw it out in public, I saw the pre roll ad on on YouTube, and then I see it on Apple TV on, you know, as like a premium movie, then it's like, oh, I've seen this before and then I'm going to check it out. As opposed to something like I've never seen all of a sudden it's just on iTunes or it's just on Amazon. I think that's a harder the harder purchase for me to just go in blind just search around to see what's out true. Whereas if I have the impression of seeing the the key art a few different times, and especially different mediums, I think really helped like even and I really toyed with this and I think next time I'll do it is you know getting pre rolls on podcasts. Because so many people are listening to podcasts. They're in your ears.

Alex Ferrari 1:04:47
I'm available I'm over I'm available, sir. I'm available. You let me know how you want to cut that deal. We'll make that work.

Michael Gallagher 1:04:55
And it's like oh in your ear you're hearing funny story may 24 on you know in theaters and on demand and And then you're seeing it. And then it's like, now you're on Apple TV. And it's like, oh, I've been told it. I watched it, I saw a trailer. And now the movies, you know, trending or whatever. It's in recent discoveries. Now I'm going to watch it.

Alex Ferrari 1:05:11
But you know what this funny thing is, though, that what your theory is, is exactly happened, because it happened to me, because when your poster showed up in my email box, I said, Oh, that's that movie that I saw on the bus bench around the corner. And it added a sense before I even knew who you were like and got into and delved into who you are in your backstory, I automatically associated Oh, this is a real movie. Surely because of the legacy, the legacy marketing that you were using, like, because I know the impression in my mind is a YouTube ads not going to cost nearly as much as a bunch. A bus bench. Yeah, not nearly as much as a billboard for God's sakes. That's like, that's what the studios do. So you already for your small little indie movie, you've already put yourself in the box with the studios, because of that specific move. So it is working. It worked on me. That was that was the first time I because honestly, I was like, Oh, yeah, this and I saw that poster. I'm like, oh, let me dig in a little bit, because I get bombarded with requests to be on the show all the time. But when I saw that, it stopped me. And then I said, Oh, let me dig in. And let me investigate who who's who's Michael galley? I'm like, oh, okay, fine. This makes a lot of sense now, but it was the it was the initial, but honestly, it was the initial looking and I and that's not one billboard, by the way. I've seen it like three, four times. All around all around LA. So it works. It works.

Michael Gallagher 1:06:35
It's good. I'm glad. I'm glad it's working. And yeah, just so you know, it's not like, Oh, we hired some big company do this. It's like now it's it's me. It's me making phone calls. Like, it's not hustling. It's still hustling, you know? I don't know, I haven't gotten to that point where I'm like, Oh, I have a whole staff and everyone's doing everything. It's like, No, I'm still I'm looking at I'm creating marketing assets. I'm cutting trailers

Alex Ferrari 1:06:57
Did you make the poster. Did you make the poster?

Michael Gallagher 1:06:59
I didn't make the poster. But I you know, I know my limits.

Alex Ferrari 1:07:04
That's what I'm saying. It's a nice pose that was good.

Michael Gallagher 1:07:06
But but the the bus benches I did make, I took the key art, and then I remixed the elements if I can do that. Yeah. You know, I mean, so it's like I can I still want to, you know, I saw that in the film spirit in me of like, I'm just gonna go into this.

Alex Ferrari 1:07:20
That's great, man. That's awesome. And I wanted to ask you something in regards to this whole influencer phenomenon, which is basically going on right now and has been going on for many years. Do you think that this is going to like in 20 years, are we going to talk about influencers anymore? Like, do you think there's a window? That's going to close? The I mean, I think the window to be an influencer is it's tighter now than it was five years ago, on YouTube, on Instagram, on Facebook. You know, there's specific places where certain people are making their name. Remember all the guys that vine, and girls are fine. They were like, on a huge vine person. Well, Biden's gone. And then just like, oh, let's just post them all on YouTube. See what happens. Like it's like, yeah, so what do you what do you what do you think? And you know, from your, I'd love to hear your perspective, where do you think this influencer phenomenon is like influence marketing, which is, you know, you guys kind of you were one of the first people to actually do influencer marketing. And now it's become a thing. What do you think and how it's gonna pan out in the future?

Michael Gallagher 1:08:15
Yeah, I think you see someone like, Dwayne The Rock Johnson, you know, and I think we're not far off from him just releasing his own movies on his own app, or something, you know, where because you have somebody who is just a brand. And it doesn't matter if he's doing ballers on HBO, or if he's in, you know, Jumanji or something. It's like, at a certain point, when he makes enough money, he doesn't need the studio. Yeah. And so you have a brand. And it's like, if you like Dwayne, The Rock Johnson, like, you just need to subscribe to his app, or it's like, he can just market directly to his fans. And so I think the follower kind of concept on all these different social media platforms, I think it might collapse into an app or something like that, where every, everyone just has a base, and then they're just, you know, providing content to that base, and they can sell fun. And whether that's Kim Kardashian, or you know, Alex Ferrari, or whoever,

Alex Ferrari 1:09:13
First of all, stop putting my name in the same sentence with Dwayne The Rock Johnson or god forbid kim k. But please, please stop. I've got you. I've got you fooled, sir.

Michael Gallagher 1:09:28
But you know what I'm saying, but I didn't you know, it doesn't matter what your brand is. But I think each person, what influencers are they our brand and what do they sell? It's themselves. It's some it's something about them. And some people you could argue have talent, some people don't, and they're just personalities, but they can attract people and weather and it could be from from anything, but I think the collapsing of the different platforms will happen at some point and I think it'll take someone and it could be you know, you have these Traditional folks like Tom Cruise or something, or it could be, you know, you know, some kid on YouTube with the, you know, just doing this whole thing. And it's like, we learn that like, okay, all of a sudden PewDiePie has this whole little Empire off his app, and he's making $40 million a month or something. And everyone's like, Wait, what? And then it'll take something like that happening, where then everyone jumps in

Alex Ferrari 1:10:21
And that. It's not that far,

Michael Gallagher 1:10:24
Far off. Not at all. Yeah,

Alex Ferrari 1:10:26
I mean, I got I mean, I literally have a streaming service, which is an app, which you download. I'm not making 40 million a month that everybody know that I'm not even close to as many zeros, maybe close to that many zeros, trust me. But it is it is at a certain point. That is something where I think like, I think, I think someone like Tom Cruise who's a little bit more traditional as far as his age and where he came from. I don't think he's, he's not on the he's just not there. But I think the rock is that hybrid. He's the guy who came up. He's like, the middle. He's in the middle. He's like, I'm before the, but I'm embracing it. And I'm built for this medium. And he is he's built for the medium where the young and the old are following him. And that's who you need.

Michael Gallagher 1:11:08
Somebody like Will Smith.

Alex Ferrari 1:11:10
He's, yeah,

Michael Gallagher 1:11:11
He's a YouTuber.

Alex Ferrari 1:11:14
He is right. He's like, literally on the set of bad boys three, with like, the guy who did Bel Air that that great, great trailer for Bel Air. Like if you saw that, right. Oh, it's

Michael Gallagher 1:11:25
It's so great

Alex Ferrari 1:11:26
Great for everyone. Yeah, it's like the dark down and dirty like m&m style, Eight Mile style of Prince, Prince of Bel Air, and it's so frickin good. And you got Will Smith like talking to that filmmaker? on a balcony in Miami? Just like Hey, man, we're like, are you vlogging? Will Smith? Are you really? Are you vlogging?

Michael Gallagher 1:11:47
Will Smith is a weekly vlogger Yeah,

Alex Ferrari 1:11:49
He is he is and he does these motivational things. He's, yeah, so like, he saw it, he saw He's like, Oh, I gotta jump on this. This is this is where it's gonna be. And he can leverage his traditional fame to a platform like that, where people like me would follow Him and and younger people who watch the genie will follow him.

Michael Gallagher 1:12:13
I think I think we're gonna see more of that in the future. And whether that's people jumping on a pre existing platforms and just utilizing their celebrity to kind of bring people in. But I do think, you know, with the subscription models and the apps and things, I think we're kind of getting to a place where if they could have it all under one hub, and, you know, apples to apples trying to do that. And I think it'll take a really big personality to just triple down on themselves and do it who has the capital? And maybe it's a company investing in the rock industries? Just like doing it that way? I don't know.

Alex Ferrari 1:12:48
But I do think his company is called seven bucks. So because seven bucks, seven bucks, bucks when we started. No, this is fascinating. And I have to ask this question, because I think people would hurt me if I didn't ask this question. Do you have any advice on building a YouTube channel? In today's world, in today's world, not in 2009,2009 2010?

Michael Gallagher 1:13:11
Yeah,

Alex Ferrari 1:13:12
In today's world?

Michael Gallagher 1:13:12
That's a good question. Um, well, I think there's, there's things that you probably heard that I think still apply, which is, you got to come up with a brand, whether that's yourself, or if you're a gamer, you know, gaming, or if it's indie film with tips, be consistent to whatever your brand is. Because so when you go to the grocery store, and you want orange juice, if you take an orange juice container, and the milk in, it doesn't matter how good the milk is, people want orange juice, like in terms of branding, like, I think that's really important for YouTube, like you think of it like a product that you're selling. And it's you, it's your story, it's you know, your, your films, your content. And so, if you create that brand, B, then set a schedule and be consistent set schedule, like live or die by that schedule. So if it's a weekly, if it's daily, just do something manageable that you can commit to, and before you launch, I would stockpile at least a month. So that way, you're not like, you know, if something comes up, then you're not screwed, or, you know, having to be like, Hey, guys, sorry, I couldn't post this week, like, people watching that. Just do it, you know, just like commit to it and do it. And then, and then also, don't be afraid to collaborate with people who are similar to you Don't be like, oh, everyone's competition. It's like, I wouldn't think of everyone as competition. I think of them more as your peers and collaborators. And there's maybe a way that you can provide value to them. So in the same way that I was just called reaching out to the personalities and saying, like, hey, let me make you a star of your own, you know, video creation that I will produce for you. Whatever you can provide. If you have audio equipment, and you notice somebody who's doing a podcast doesn't have audio equipment, or that they should, they should have that maybe you could offer to, you know, let him use your studio or whatever. I mean, there's a million different ways you could think about this stuff. have what you can provide to people, whether that's in person, whether that's, you know, just shouting them out. There's a million different ways, but I think offering value in exchange for collaborating is always a good way to go. And, and yeah, and then I think, I think just being consistent and doing those things, I think that's like the groundwork because it's hard to give advice when you don't have like a specific.

Alex Ferrari 1:15:24
No, it's a very, it's a very broad but like, you look at something like Gary Vee was he was he was arguably one of the godfathers of the internet streaming space because he was there before YouTube. And he can for people who don't know who Gary Vaynerchuk is, please look him up. I mentioned him on the show before he's he's doing okay for himself now. But he created that wine channel, wine t Wine Library TV thing, and he would just every week, just do these wine tasting videos like what's what's a good wine with Oreos? What's a good wine with this? And he did it for like, I think like two years with like, barely anyone watching because nobody was online. And then one day, Conan O'Brien called because when they like, Hey, we need a wine expert. And they look them up. And he was the only guy and they said, Well, he's got 200 episodes, he must know what he's doing. And then the rest as the rest, as they say is history. And that's why a lot of people ask me about my podcast and like, how do you like how'd you get there? I'm like, dude, like, I got 320. As of this recording, I think like 320 something episodes.

And I'm like, it's because I did two podcasts a week because I'm psychotic. And I just kept and I just every week, everyweek

Michael Gallagher 1:16:31
Well, it's because you kept consistent. But more importantly, because you started a lot of people don't even start.

Alex Ferrari 1:16:35
Yes, yes. as a as a as a quote is like the bet. The best. Right? I think it was like the best writing. The Best Writing you never did. Is that better than the worst writing? You know, the best writer You did? is the worst writing you never did or something along those lines. You know what I'm trying to say? Get up and do it.

Michael Gallagher 1:16:54
Yeah, I think Mark duplass has a quote. That's like the 80% rule, because he's a perfectionist. And I know a lot of people are perfectionist and like, I can't start something else is perfect. He has an 8% rule that, you know if it's 80% there, and it's like, oh, that might be like this 20% fuckup. It's okay, just like accept it, say 80% is good enough. And go, because I don't know if we'll ever get to 100% I don't. I never feel like anything I've ever done is 100%. That's like perfection is I think on attainable, but 80% is attainable. And helps. Sometimes in a pinch.

Alex Ferrari 1:17:27
Yeah. And I think 80% or perfectionist I think a lot of is just as a cloak for fear. You're just afraid of moving. You just that's a great excuse, like, Oh, it's not perfect. I gotta go, Oh, I need that red camera. I can't shoot. I can't shoot with that, right. Without a red camera. I know, I need this actor, I need this much money to make this movie. You don't have these illnesses. You just went out and said, like, Hey, I'm gonna go and make stuff and I'm gonna go do stuff. And I'm sure that the videos that you guys were doing at Maker Studios are not 100%. They're not they just like, no, but they're definitely that. But like, if you look even at Mark duplass, you look at puffy chair. He just went out with a camera, and he just shot and he's like, it was I don't even think it was at 80% I think that movie was like 40 or 50%. When he started, he's like, let's just go make something. But yet he made something I was told

Michael Gallagher 1:18:15
There was something there, there was something in there,

Alex Ferrari 1:18:16
There's something there, but at least you got to just go out and try it. And if you fail, you fail. Just do a low budget.

Michael Gallagher 1:18:23
And I can speak as someone who's gone out, you know, it's like that whole, like live life in the arena. You know, it's like, don't be afraid to like, go out there and just, you know, get attacked and have tomatoes thrown at you and get stabbed every once in a while. I've had I think I've every mean thing has ever been said to me and every bad things ever happened. So I can tell you I bounced back. So it's gonna be okay, you're gonna be alright.

Alex Ferrari 1:18:46
Now I'm going to ask you a few questions. Ask all of my guests. If you don't mind, you still have some time?

Michael Gallagher 1:18:51
Yeah.

Alex Ferrari 1:18:52
All right, cool. What advice would you give a filmmaker wanting to break into the business today?

Michael Gallagher 1:18:58
The advice I would give for filmmaker breaking into the business today is to do something that you're passionate about. Don't worry about the results. Talk about something you care about and put it out into the world. And, and things will be things will be good.

Alex Ferrari 1:19:14
Now, can you tell me what book had the biggest impact on your life or career?

Michael Gallagher 1:19:20
I would say Robert Rodriguez is Rebel Without a crew. definitely read that book like 10 times so good. It's like this great diary of his time in, you know, doing like lab research, like trying to like fund his movie. And he's like doing like all these experiments of food and things and he's like going off and like how he made El Mariachi and then the whole process of taking it to Hollywood and then getting funding and then just kind of going off to the races. And it's a really, it's a really cool book. And even though that path doesn't necessarily exist for us now. It's a great way to see like the the hutzpah that somebody has in their early stages of like, just got to go off and Go make it with the resources you have around you the locations the people. And you know, tell your story.

Alex Ferrari 1:20:05
Have you ever ever ever read his second book? About the making the making of his second movie road racers? I haven't. So if you can find a copy because I had a copy I sold it because it's so damn expensive now. It's rare because they pulled it off, because I think his agents pulled it off the, the the market, because so this is why it happened. Just Just a little bit of knowledge about this. I'm a huge Robert fan. So I'd go deeper. It's about his movie second movie road racers, which was like it's I think it's showtime or Cinemax movie. Right before he did. He did Desperado, they wanted to give him something else to kind of, you know, cut his teeth on. And it's his entire experience working with a film crew or like a professional film crew. And he hated it. Because he was like, they're like, he's talking crap about the DPS talking crap. Everybody's just like laying on everybody these guys are because this is direct. Again, it's the same process as Rebel Without a crew, but for this, and he's like, I just tried to get on my wheelchair and push but no one wants to push me like do my Dolly shots and like, what do you do? That's how we do things. He had a horrible time with that. But I read that book I did get it took me like six months of waiting. But it's available on Amazon like 100 and some dollars. Now if you want to buy it's a paperback, but it's, it's so good. So good. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Michael Gallagher 1:21:27
Yeah, I think lesson, the lesson I've learned that took the longest. That's interesting. I would say I would say that, you know, through the process of making things that you never really know how to make something until you've made it. And then once you've likely say you felt like well, as soon as I'm finished making a film, I'm like, now I want to start because now I know now I know. And that stuff, and then you have to apply it to the next one. But unfortunately, it's like those lessons would be so great. If you could then start from your end point to just go back in time have that Groundhog Day sort of device, and then just go start again. Because I always feel like it takes making a movie to learn how to make that movie. And each one is unique and special in that way. But But you try and take whatever lessons you can apply it to the next one is as best as possible. You know,

Alex Ferrari 1:22:22
Spielberg, Spielberg still learning he still says like on every movie, I learned something new as of Steven still at learning will process it, if we're all still learning. Now, what is the biggest fear you had to overcome in making your first features? Or your or your first work in general?

Michael Gallagher 1:22:38
Hmm, I think I first fear is my first fear is not is not finding collaborators that want to collaborate or want to listen to or being steamrolled by others, you know, because I started with young. And so when I was on set of my first feature, I was the youngest person on set, like younger than the PA. And so I was taken. I nobody knew who the hell I was. And so it was just I don't know, it's like the feeling of like being a fraud. I had to get over that imposter syndrome. Yeah. And yeah, I had to get over this imposter syndrome of like, I, what am I doing here? Why? How come I'm the director like, This shouldn't happen. And and so I had to get, I had to find that confidence in myself to say, No, I should be here. And this is why and then that, that just made it like, and it's not yelling at people or being rude or doing anything to like, throw around your power. It's more of just like an internal thing. And so that, that took me a few projects to really get down, being confident in what you're doing the story you're telling and how you're going to do it. Because then if anyone comes up with an idea or a question on something, it's not like, oh, they're attacking me. Because that's, that's like an insecure way to think about it. It's more of now they want to understand it. So they're asking you a question. And then if you're confident yourself, then you can, you can always be able to articulate that to any crew member. So it's having the confidence of in yourself of what you're doing. Yeah,

Alex Ferrari 1:24:10
I By the way, I used to be the youngest guy in the crew to so enjoy it while it lasts sir

Michael Gallagher 1:24:18
I see everybody on set now. And they're like texting, like, Hey, what's going on? They're like, Oh, yeah. And then they say something that sounds like gibberish. And it's like, oh, you're talking about some some app. I've never heard of some old man.

Alex Ferrari 1:24:31
Like I was saying earlier, like, you're like, God, YouTube back in the day, I tell you.

Michael Gallagher 1:24:37
Exactly.

Alex Ferrari 1:24:38
Now, and this is the toughest question of all three of your favorite films of all time.

Michael Gallagher 1:24:43
Oh, my God. All right. Well, I'll just say the ones that come to the top here. Perfect. Alright, so there's a Big Lebowski. Yes, that's very high. I think the next one I'm going to say is Edwood by tim burton

Alex Ferrari 1:25:03
It was so much fun. I saw that in the theater when it came out and I was like crying not because it was funny, but because I was paying for Ed as a director. Oh, every direct every director should watch that movie. It's so beautiful.

Michael Gallagher 1:25:16
It's so good. And then another one I love that doesn't get a lot of love. And that's what I'm going to mention it is before the devil knows you're dead. And it's Sidney Lumet last movie. Oh, yeah. Sorry. Then Hawk Philip Seymour Hoffman. Marisa Toma Albert Finney. Incredible movie. Oh my god. It's so badass Michael Shannon's. Everyone's in it. And the acting is incredible. The filmmaking it's like, it's so aggressive. He's like, 80 something years old doing this movie. And it feels like a like a really badass indie director went off and made their first gritty crime movie. It's so cool. I don't know what happened. I think it was a distribution thing. It just didn't get a lot of love. But that movie is great. And I recommend it to anyone.

Alex Ferrari 1:25:58
Did you read his book? Making movies?

Michael Gallagher 1:26:00
Oh, yeah, I read that before making anything.

Alex Ferrari 1:26:03
It's so good. It's a good book. I read that too. I was like, Oh my god, you're in there with him. You're like they're going through it with them. It's so awesome. Now where can people find a funny story and find people and find more about you?

Michael Gallagher 1:26:18
Yes. So you go to funny story movie calm but it's also available on Apple TV Amazon to be able to rent or buy and you know, spectrum on demand all that kind of stuff. And then you can find me at totally sketch on Twitter Instagram. Yeah, I'm not that hard to find. Look for the dumb face.

Alex Ferrari 1:26:40
Michael, man, it has been an absolute pleasure talking to you, man. And it's been great. Getting into the the history of YouTube almost like you're like a historian sir. of the of that movements. It's, it's great. It really is great. I had one of the co founders of rocket jump in, as well. And we talked about their days, but you have a very unique perspective on it all. And again, if they're if everyone listening, there isn't just one way to do it anymore. Like before, there was just one way to make it in this business. Now there's 1000s of ways, which is scary, but exciting at the same time. And you are definitely proof of that, sir. So thank you for sharing your knowledge bombs with the tribe today.

Michael Gallagher 1:28:34
No, thank you, Alex. Pleasure to be here and honor.

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IFH 680: How I Directed The Last Exorcism with Daniel Stamm

Daniel Stamm was born and raised in Hamburg, Germany, where as a teenager, he was the host of a radio show and editor of a youth magazine. He toured with a theater, studied drama, and published a play before he went to Belfast, Northern Ireland, as a peace worker. Two years later, he returned to Germany to go to film school and study screenwriting at the Filmakademie Baden-Wuerttemberg in Ludwigsburg. He wrote a TV movie that got nominated for Germany’s most prestigious media award and directed a documentary on rock musician Nick Cave.

Daniel moved to Los Angeles and graduated from the American Film Institute’s directing program. His thesis film got nominated for the ASC Award. In the following three years, he made short films, wrote songs for local singers, sat on a film festival jury in Kosovo, became a certified hypnotist, and hitch-hiked across the US. In 2008 Daniel’s first feature film, ‘A Necessary Death,’ premiered at SXSW in Austin, Texas, before winning the audience award at AFI Fest later the same year.

His second feature, ‘The Last Exorcism,’ premiered at the Los Angeles Film Fest in 2010, was distributed by Lionsgate, and grossed over $65 million worldwide. The film and/or its actors got nominated for the People’s Choice Award, two Independent Spirit Awards, and an MTV Movie Award. It won an Empire Award as well as awards in Sitges and Toronto.

Alex Ferrari 1:52
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:56
Today we're talking with the director of one of my absolute favorite films, The Last Exorcism, Daniel Stamm is with us today. And I'm really excited to for you guys to listen to what we talked about, I learned a whole lot. And one of the biggest things I got out of this was Daniels checklists that he goes through, you know, he's known for being a very prepared director. And he actually gave me his list of his checklist of things that he makes, he looks at before he directs the scene. All right, here is my interview with Daniel stem. And I think the best place to start is going into when film really kind of affected you like the films that you were that kind of convinced you that you wanted to do this for a living when you were growing up?

Daniel Stamm 2:43
Well, my dirty secret is always that I didn't start out wanting to make movies I was I was a big Role Playing Game Nerd a lot of Dungeons and Dragons in my teens and all that stuff. And I always thought I have to find some kind of job where I can keep playing Dungeons and Dragons basically, and get paid for it. So I wanted to be a writer, I was kind of looking around in Germany for programs where I could study writing, because German parents won't let you just do something, if you don't get a diploma for it, they don't take it seriously. So I knew I had to look for something where I could get a diploma. And it would kind of be taken seriously. So I always said I wanted to be a journalist, which was a complete lie. Because I wanted to write novels, you know, make make that was always amazing to me, just the feeling that you could sit down with a couple of people and make something up and suddenly it exists in everyone's minds. And you have like this, you know, this godlike power of creativity was mind blowing to me. And I think once once you've experienced that it kind of gets addictive. You know, it was never like a question that I could do anything else. So then I ended up at a Film Academy in Germany and Luke Vicksburg, which was kind of the most modern film school in Germany. They're very renowned traditional old film schools in Germany that vendors and Fassbender and like the Verner Hertzog although the old German greats went to invent this film school opened up and it was very commercial, you know, it didn't, didn't only support like making movies, it made commercial to make TV shows it made all that kind of stuff that the other schools frown upon. And I studied screenwriting there. And I was there for four years, and wrote my little screenplays and then I would give it to directing students and the directing student would go off and make the movie and it'd be horrendous. Looking back now, they were pretty brilliant. But of course, as a writer at the time, you're so stuck on what you have in your head that no matter what they come back with, it's never what you imagined it like right now should have given them somewhere sec. But they also always came back with these amazing stories that were like adventure stories because there was always I mean, everyone who's tried making a movie knows that that there are always unsurmountable conflicts, you know, and it's a team sticking their head together and trying to figure it out. And the the actresses are beautiful and there's romance on fit. It's all that stuff that you yearn for. And you're locked out of all of that, as a screenwriter and I always had the feeling, the storytelling process is kind of artificially cut in half. Because I've already figured out the story of the characters in my head, all I need to do is to communicate that to the actors, and the cinematographer and the production designer. And I can call myself a director was always weird to me that there was some random person coming in halfway through the process, taking over being the Big Shot, that then gets all the credit for the movie, right? Oh, I thought I can do that too. But then my friends at the German film school, they weren't that taken with their directing program. So when I decided to start study directing, I knew I didn't want to do it there, even though it's a great school. But I came to Los Angeles and studied at AFI the American Film Institute here. And I was, you know, lucky, it's a crazy, expensive school, which I had to learn that everything in the States is because in Germany, you know, you go to film school, it's an application process, it's kind of tough to get through. But once you do get through it, you don't have to pay anything. And then AFI suddenly was like, $100,000, something crazy, which I didn't have. So it took me a year and a half to raise the funds through scholarships from different organizations and all that which was kind of a job in itself. And then I came here, all bushy tailed and wide eyed to Hollywood, which still kind of amazes me every time I take the exit ramp, and it says Hollywood, I've always like I've never wears. And then I found out that the German Film Academy that I went to, they had sent a group to the American Film Institute before they started the school for a week to explore and to do research. And then they basically rebuilt the American Film Institute in Germany, like the structure, the the curriculum, everything the people they hired, even, it was weird, because it was like, I knew everything about the school. And I've never been there because it was a one to one copy of the whole thing. And then I started directing short films there and kind of met my team there that I'm still working with my cinematographer and my editor, we worked together there. And it was kind of a great environment because the German film school didn't have the language barrier. Everyone that was studying there came either from Germany, Switzerland, or Austria. So there weren't very big differences in cultural approaches to narrative to storytelling to filmmaking. But at AFI in my first group was a Native American writer, or an Australian cinematographer, an Asian production designer, and a Indian editor. And we were making ends meet as a German director, and we made a hip hop movie, which none of us knew anything about. Of course, that's, of course, that's what you made you feel exactly. Cool, because you suddenly get challenged all the time, the all these things that you kind of take for granted and have never thought about, like, your editor will suddenly let a wide shot stand for two minutes. And you kind of go crazy and you go like, we can't do that. And she says, why can't we do that. And suddenly, you have to search inside of yourself what your impulse is where that's coming from that you can't do that, like everything, every creative decision, you suddenly have to verbalize and discuss with a team. And there are some fights that you win and some fights that you lose. And if I was very concerned with kind of de emphasizing the power of the director, which I think was really helpful, that you weren't the Big Shot, you didn't get to call all the shots like the first short film was initiated by the writer. So the writer had all the power, which created complete chaos, because obviously the the writers were like in character, completely different from the directors like the directors normally are these kind of grandiose, confident people and the writer. Really sweet kind of smart but introverted people. So it kind of put everything on its head. And it was a really good process, because you couldn't just take something for granted and just pull the director card and do it. And then, yeah, then then there was a seminar for the cinematographers I think, in second year, where one of the teachers told the class A genius thing that changed my life, which is tell your directors to shoot, shoot, shoot, shoot, don't spend years fundraising don't spend years developing, because it's a trap, like many of my friends that they're still fundraising, they're still developing something and have been for 10 years. And they never shot a frame, because they kind of missed that momentum. And it's hard to get that back out of nowhere. So my, my cinematographer called me every day and said, Are we shooting something yet? And I always said, I don't have a script. Doesn't matter. Let's shoot something. And that's exactly what we did. We kind of looked for a story.

Alex Ferrari 9:54
We'll be right back after a word from our sponsor. And now back to the show

Daniel Stamm 10:03
That would support us not having any money because no one had any money you're coming out of film school, you're completely broke. Digital was, this was in 2004, kind of you could shoot digital, but it was still kind of expensive. So another seminar, Dave, I actually taught you to concentrate on what you have and build your project, your first project after film school around that rather than trying to achieve things that you don't have. So if you know a great actor, you know, write something for that actor, if you know a great location, build something about that if you have access to crazy, advanced camera, you know, when construct something where you can show that up. And we were sitting down, and we basically said, Okay, we have nothing, whatever, something, but what you have in Los Angeles, of course, which is a tragedy for them, but great for us is you have so many good actors out of work, then heart would do anything for no money. And if you can just find them and give them something worthwhile to do. You don't really have to pay them. So we we decided that we make a fake documentary, which at the time that was kind of before the whole fake documentary, wave like bread player, which had been made five years earlier, but had kind of not really spawned any any new movies yet. This was before paranormal activity and all that. And we thought if we shoot in that format, we don't have to light anything. And everything can look greedy, and bad. And it doesn't matter. Because if it looks bad, that's just adding to the realism of it all. So let's shoot in that style, we just get a video camera that one of our actors had, and we we borrowed it from him. And then we came up with a story that there is a filmmaker, documentary filmmaker and film school. And for his thesis project, he is finding a suicidal guy on Craigslist, and basically is following him through this last week. And of course, there are all kinds of complications. They're becoming friends and sound girl is far he's falling in love with a sound girl. And I've kind of all kind of complicated, right, but we had four pages, you know, we didn't have a script, and I was so traumatized from AFI from the process of working with a screenwriter. Because me as a screenwriter, myself, of course, we were bumping heads all the time. So what I why I wouldn't have shot anything for a decade probably like everyone else, is that I was so exhausted. And even the thought of getting together with the screenwriter again, and writing something kind of sounded crazy, to me. So this, this project that we went into with a four page outline, was kind of perfect. And then we improvised all the scenes with the actors, and made that movie, the downside was, because we didn't have a script, there was never, it was never over, you know, we were kind of improvising scenes into the blue. And if something didn't work, then we would just shoot more scenes and shoot more material. And it took us three years to make the movie in the end. And of course, the toughest thing is to just support yourself while you're making a movie. And you're kind of fanatically single mindedly focused on making that movie, but at the same time, you kind of have to eat and pay rent and all that stuff. So that was a tough time. But in the end, at some point it was it was done. And then we submitted it to AFI fest to the festival, at which we were always told FYI, graduates don't get into AFI fest, because they don't want to be seen as kind of leaning towards their own people and all that stuff. But somehow we got in, and we won the Audience Award, which was a big thing at the time. Because other films that had won the Audience Award, we're like Hotel Rwanda, and life is beautiful, and all these kind of big movies. And suddenly, there was our small movie in between there that no one had ever heard about.

Jason Buff 13:46
You have an unnecessary death?

Daniel Stamm 13:49
Unnecessary death Netflix right now.

Jason Buff 13:51
Oh, really? Oh, great. Yeah, I've watched a lot of the I watched the some of the footage you put on YouTube? Oh, yeah, those, but I was trying to I was trying to watch it. And yeah, that's great.

Daniel Stamm 14:02
Oh, that must have been so weird to just watch the deleted scenes of stuff. You approach.

Jason Buff 14:09
So let me talk a little bit about that. You know, in terms of improvisation, how would you guys like say you're going out to shoot one day? What how would you, you know, put that together?

Daniel Stamm 14:20
Well, I think the main thing is to in the beginning, understand that it's a completely different talent to have for an actor to be good at improvising, than to be good at making written lines come to life and appear fresh. And as if they're being said for the first time. One of my actors put that really well that there is a different part of your brain that processes making up lines for the first time rather than regurgitating lines. And that's something that a lot of producers are later learned don't really know about like if you're making an input project, then you have to cast improv people. It doesn't make any sense to give them a scene and lines and see if they Don't make that come to life because it won't help you in the moment at all. So I was very much focused on finding great improvisers. And what you kind of get as a bonus, is that you end up with very smart people, because improvising takes a lot of brain power. And you have to be very fast thinking on your feet. And you have to be very high energy, which is really important. I didn't know that at the time, but you really are looking for someone who has higher energy than real life, like if you take people that are very authentic, but they all kind of are either normal life speed or slightly slower, it'll bore you to death on camera, and you kind of have to try to make up for it, and editing and all that kind of stuff. And it's hard. So luckily, I ended up with very eloquent very smart people. And then we kind of went out and I always gave them a paragraph and said, Okay, this is the scene we're coming from. The great thing is that you can shoot in chronological chronological order, which is huge, of course, for the actors to be able to kind of base their performance on the scene, you're just coming from which you don't have normal narrative movies, because they're always scheduled by location. And sometimes you shoot the climax, third at first, and then go back to the third act first, and then go back to the first act, and all that kind of stuff. So a lot of rain power always goes to kind of reminding the actors where they're coming from and all that. So that was easier for us because they knew where we were coming from, but I would summarize it for them again, and then kind of tell everyone what they are trying to achieve in the scene and not give them the outcome and just kind of give them the intention that they are going into the scene with, and really talk that up to them. And sometimes take them aside and talk to them separately so that they don't overhear what the other person's objective is. And then we would just shoot and shoot and shoot. And because it was video, we didn't have to, you know, care about how much material we were shooting. So the first take was always 20 minutes long. And then we did the second take. And I kind of pointed out which the great moments were. And we boil it down to 10 minutes, and then two, five minutes and into two minutes and into one minute. And in the end, we ended up cutting all these things together. And oftentimes, we ended up with the first tag, both parts of the first check, because it was kind of the freshest, because it was the first time that they would come up with this stuff, and kind of keep it as fresh as possible. I would always say new words, make up new words, don't repeat stuff that you've said in the last take the way you said it in the last check, keep the ideas, but phrase it differently, try different things try to surprise each other. And they were up for that. And they really loved each other, which was great, because we spend, as I said three years together, kind of making up stuff together. And if there had been one bad apple in that group, I think it would have been really problematic. But it was a really great group of four core group of four people. And the only the team only consisted of those four people, and then my cinematographer and me a good sound. So altogether, we were six people. And

Jason Buff 17:56
I see you're directing and doing sound.

Daniel Stamm 18:00
That kind of work that was the problem is like very do it yourself, we didn't have a single location permit or anything, if necessary, we could cram the entire team plus equipment into a car, if we didn't have a location, we would just shoot the scene in the car. It was like very fast, you know, if nothing took big setup, it's really a big relief. If you don't have to make it pretty, you know, you don't have to light it pretty, you don't have to find a great location. But you go for realism, all that stuff, all the design stuff is off your chest, you just have to as a director, it's hard. And as a cinematographer, too, it's hard to let that go because it kind of it does something to your ego that in the beginning is very uncomfortable. But then after a couple of days, you kind of switch to that my cinematographer. He's such a good cinematography, he's Hungarian. And he would kind of if he could, he would shoot black and white high contrast, you know, that reads like a very much Sigmund disciple. And it was really hard for him to switch to making it ugly. And he would frame things so perfectly that from every now and then while we were shooting, I would have to bump into him. So that the camera and then after a week, he came to me and he said I get it now I get it. The big breakthrough for him was that he started listening to the, to the actors, which he wasn't used to because the cinematographers are so focused on the framing on the image, that usually they don't listen to the actors, but because he had to listen to the actors, because they were suddenly pointing something out outside of frame that he would have to pan over and show that in the beginning. Some actors were like, Oh, look over there and the camera would stay on the actor. And I would always have to tap him on the shoulder and kind of pan over and after. He kind of totally switched to that. So that was great. So that would be my big advice. I think about making your first movie Don't I know it's tempting to really let your creative juices flow and to write something the French Revolution or something in outer space or something I

Alex Ferrari 20:01
Will be right back after a word from our sponsor. And now back to the show.

Daniel Stamm 20:10
But it will never get made like the Hollywood is so fear driven, that no executive will give you that that will give you money to make your first movie, that's the problem, you have to have made a movie to Make Your First Movie and short films don't count. That's the problem. I know that short films are great to kind of learn stuff for yourself. But it's a total illusion that you can show a great short film. And someone will say you are displaying such talent that now we're gonna give you millions and millions to make your first feature. I think that was the case once and there are a couple of famous examples where that might have happened. But that's like one in a million to bet your career on that was kind of crazy. So I think what you do have to shoot for these days is to make a feature naked, as independently as possible. If you're waiting for someone else to give you the green light, I can promise you that you will never shoot like if you rely on someone else's money, you get all these all these stories where someone prepared and prepped and they were ready to shoot. And then everything fell apart. Like almost every story ends like that. Yeah,

Jason Buff 21:14
It's really funny that you're saying that because you're you're almost exactly describing the scenario that I went through, because we had a screenplay, and we had all these investors and all these things that were going on. And it completely, you know, I kept waiting and waiting and waiting for everything to be perfect. And then it fell apart, you know. So now what we're doing is just taking the money that we have, and we're going out and shooting something, you know, just getting out and shooting and making something you know what I mean?

Daniel Stamm 21:39
Yeah, and that's the hardest step. You know, because I think filmmakers are kind of perfectionist by nature. So it's the impulse is, I think, very common to wait for perfect conditions. But perfect conditions will never be there. And money will always go away. Like my whole whole first movie cost $3,000. Altogether, like everything was on we we got used tapes, and we taped over the dailies of day, after tomorrow, we get Everyone brought their own lunch, I didn't have any money to do anything, I was sleeping on a friend's couch at times. Like it wasn't very, very clear. I promised everyone no one will ever make a dime from this, which changed everything because suddenly it's okay for everyone to work for free. If they know that you also are putting in all the work, and you swear to them that you will never make a dime from it. You know, like the Netflix money, we were giving away to charity, because I have to keep up this promise that no one can ever make any money from this movie. And that helps it freed everything up. And everyone kind of contributed and brought their editing system and their camera and their sound equipment and their this and that. And it was kind of a really good time. But all that started with finding a story that you can shoot in a in a non pretty way, and how that really helped me later. I mean, I was lucky with all this stuff. Because what I learned what I didn't know coming out of film school is that you have to do something that Hollywood that is new and worthwhile to Hollywood like the other thing is that no one in Hollywood will ever help you just out of the goodness of their heart, you have to get to a place somehow, where you have something that they want, you know. And coming out of film school, of course, we always thought we have to emulate Hollywood, like the biggest thing to us was like getting a helicopter shot. Like if we could get helicopter shot, then we've made it, which is complete nonsense. Because the one thing that Hollywood has is money, like they can have all the holidays, other helicopter shots that they want, it's not going to impress them, if you have a great stunt, it's not going to impress them, they you have to give them something where they go like, Oh, we didn't have that before. And it's not. So it can't be about money. That was the big revelation afterwards that we luckily went the right direction, out of dumb luck because we didn't have money. So we really focused on performances and getting very authentic moments and kind of making this heart wrenching drama thing. And because all the all that we had was time, there's always this kind of saying that you have to have quality, time and money. You have to you can choose to you can either get something great and make it cheaply, but it will take a long time. Or you can make something great and it will take forever, or it will be fast, but it won't be cheap and all these things. And I think that is really true. So we didn't have money, but we had all the time in the world. And we wanted to make something great. So we kind of concentrated on that. And then when we had made the movie, it turned out that that's exactly what Hollywood was looking for at the time because the fake documentary thing was just coming up and was becoming popular. And they were looking for someone to be able to work in that medium and get great performances out of it. So that's how I got my first kind of studio job with the Lionsgate project that then became The Last Exorcism.

Jason Buff 24:57
Okay, did you was there the idea when you went up Shoot that it's like, since we're shooting video, let's just try. If we shoot like, say an hour, let's try to have at least five minutes of that big goal that we can cut out, or it was that kind of your process with I mean, back in those days, I think that shooting in video, and shoot, you know, if you're shooting that in film, you have to kind of be like, Okay, we have to get it on this take in it, you're not afforded that when you're shooting video, it's a lot easier.

Daniel Stamm 25:25
It's, it's huge for the creative process. Someone said that in an acting workshop at AFI. And it was amazing that the most valuable words that you can ever say as a director is, I don't know, let's try it, it might not work, which is exactly the opposite of what you think a director should do. Because you always have the feeling, the director has to have the vision and has to know exactly what they want. And they have to be able to communicate it to everyone and then everyone is trying to hit that on the nail somehow. And if you do that, then that's that's a lot of pressure to put on all your creative collaborators because they have to kind of try to hit your vision exactly. But if you say guys, I don't really have a vision, let's just play an experiment, and we'll come up with something together, then suddenly, you take all that pressure away from them, and you allow them to contribute. Everyone's waking up and going like, oh my god, they want my input. They don't just want me to execute something that they have preconceived, but they actually want me to be involved in the creative process itself. And suddenly you get stuff that is not filtered through one mind. You know, if you are that kind of filmmaker, that is that is kind of exerting that power and putting the your vision on everyone, then that means that everything that ends up on screen is filtered through your mind. And if you're a genius, that might be great if you're a David Fincher or you know, Orson Welles or whatever, but I'm not, you know, and I know that. And so it's a big asset to me to get a group of people together, that I think are funny, and witty, and brilliant and fast, and get all these American ideas and these moments in the scenes together, and then be able to cut my scene together from all these moments that I didn't preconceived, but that were little gifts that came out during shooting, and they only came out because I gave them that freedom to just play and try stuff out. And some stuff will be totally off and will not work out. But that's fine, because we're shooting on video. And it's not that every second is golden, because we're shooting on film, every second cost so much money. But video really allowed me to kind of open that up. And say we have the whole day for these three scenes. Let's just see what happens. And there was always there wasn't a single day, when there weren't moments coming up that were completely surprising and a complete gift. And over three years, honestly, I never went home, not being totally ecstatic about a day. And that's I think the only thing that can get you through this long shoot, you know, because that's the only payoff you have is that if you lie in bed at night, you got I can't believe that moment happened today that look between two people happen today that line that idea that this that. And it's just it's the most satisfying thing. And you never get that with a script. Because with a script, or you rarely get that with a script, because with a script, you have a very preconceived idea of what the scene is going to be and how it's going to look. And most of the time, the best thing you can do is to kind of achieve that it's rare that you suddenly see something come to life in front of you that is so much better than what you had imagined in your wildest dreams in your in your mind.

Jason Buff 28:26
Can you You told a story that I heard before about your screening in Kosovo. I was wondering if you could talk about that for just a second. Yeah. It's really interesting.

Daniel Stamm 28:35
Yeah, no, that was crazy. Because we I was at a Kosovo film film festival with my thesis film, and then they invited me back a year later to be in the jury. Or a couple of years later, I guess, because I did bring a rough cut off unnecessary death. And there were three people in the jury and everyone was was screening some feature film project of theirs. And my colleagues films. This sounds very arrogant, but I thought I thought were clever. They were great. But they weren't necessarily mind blowing. But the audience went crazy standing ovations and I was like, Oh, my God, this is the best audience ever can't wait, and not wait to show the rough cut off unnecessary data. And it was something that my editor had put together. It was a cut that I hadn't even seen. So I was excited to see it. And we're screening the movie, and the movie is over. And I'm getting ready for my standing ovation. And for people to come up. Give me an Oscar. And there was silence, absolute terrifying silence. And then there was like one person which is the worst silence would have been I thought in the moment was the worst thing that could happen. But then I learned seconds later. That's the second worst. Because then someone in the last row started clapping like this, which is like in a western when you want it to slow clap.

Alex Ferrari 29:57
We'll be right back after a word from our sponsor. And now back to the show.

Daniel Stamm 30:06
Western when you want to show silence, you don't just have it silent, but you have like a kod how there's like a Cricket Cricket. And I didn't get it, I was so impressed at taken with my own creation up there. And the great thing about tech documentaries is also because everyone is contributing, you don't have to be an egomaniac to love the product because it's everyone's creative together. Yeah. So I was really amazed by the thing, and couldn't wrap my mind around why no one was responding to it, I thought it was so powerful. And then I was walking down the steps to do the q&a. And I turned around, and everyone was kind of moving in the audience, which was weird, because normally, for q&a, you just stay in your seats, and you don't get up and you don't walk, but people were walking out or running around or whatever. And when I realized there were people in the audience that had broken down, and their friends were kind of gathering around them and pulling them back up to their feet, and we're talking to them or whatever, whatever. And next to me was a girl that was rocking back and forth. And she had her hand in her face and her hands and the tears were running down her forearms. And that's when I realized, wait a minute, they didn't understand that this wasn't a real documentary. I didn't announce that beforehand. I didn't mean to fool anyone. It just wasn't a situation where you kind of would have announced it. And they were reacting to it as if they had just seen this guy kill himself on camera. And because the the character is a very lovable character, they were devastated by it. And I was running around was the worst feeling because you had, it's as if you had dropped this bomb on these people. And they were seriously hurt. So I was running around, trying to tell everyone that this is a fictional film, and they didn't get it when I would say match the suicidal guy. So there was Matt was the suicidal guy. And Gilbert was the filmmaker that was following him. And I would I would tell someone who had broken down, Matt is an actor. The first first reply I got was like, does Gilbert know Gilbert as an actor, too, like it was so. And then there was one girl, an American girl, as you as you would imagine, that was attacking me. She was jumping at me. And she grabbed me by the collar. And she shocked me. And she was this tiny girl, but she was just in ninja mode or something. And she screamed at me, You're a murderer. You shouldn't be allowed to make movies. And then her friends dragged her off. And then the organizer, the organizer of the festival came up to me and whispered in my ear and said Stay where you are. Don't go outside, there is a mob gathering to deal with, which is exactly the words you don't want to hear in Kosovo that had just been through murders for, right. The last thing you want is the month that's given.

Jason Buff 32:59
And it's bad when you're the worst thing.

Daniel Stamm 33:01
And it was it was devastating. And then I phoned my team, my editor and say, We got to recut this movie, we got to change the ending. People were devastated. And she said, Well, isn't that what we were going for? Which is true, it is a tragedy. So you kind of want to evoke these emotions. But it felt as if we were playing unfairly. And for the first time this whole sentence with there is responsibility and filmmaking, and you have to take responsibility and filmmaking. I understood what that was about. I'd never understood that whenever people were talking about, oh, Oliver Stone with Natural Born Killers got people to kill other people. I always thought, well, that's a powerful movie, if you can achieve that, you know, obviously the movie work. It's a tragedy for the people that died. But is it really up to the to the filmmaker to prevent that from happening. And after seeing that in action in Kosovo, it just wasn't fun. It wasn't a rewarding feeling of oh, look, what we were able to do. We just never thought about the why, you know, we worked so hard on trying to to affect an audience emotionally, which you always do when you make a movie that I never stopped to think well, why are we doing this to them, we just try to get them to feel bad, but we don't give them anything in exchange. And that was kind of an epiphany to me. And then we did recut the movie, screened at South by Southwest and then screened at AFI Fest and won the Audience Award, which I think we wouldn't have if we hadn't recut the movie, but it definitely was counterintuitive. To say our movie is the sounds very arrogant again, but our movie is too powerful for the audience to consume. We have to water it down. But that's kind of exactly what we do. And I think it was the right decision.

Jason Buff 34:43
That's really interesting. You know, can you talk about when you say give them anything in exchange and you know that you went back and re cut it? What did you recut and what what was the what was really the difference between the version they saw in Kosovo and the one that was at AFI

Daniel Stamm 34:59
The big diff Once was the ending, we had shot two endings, one which was very straight up just to spoil it all spoil the whole movie in the end, that's the suicidal guy. And Gilbert, the filmmaker, they're going into garage together, and Matt is going to shoot himself and Gilbert has gone on film that. And one ending was we stay outside and we hear the shot. And then there's silence for a minute. And when Gilbert comes out, and we see the inkling of Matt on the floor, and he has shot himself in the head, and you can see on Gilbert's face that what he just saw was so nightmarish that you'll never, never be able to forget that. And he kind of is paying the price for for his ambition to become a great filmmaker. Whenever there was one ending, which we showed in Kosovo, which played it very straight. You know, there's this guy who is announcing his kind of kill himself, and then he killed himself, you know, the entire time what's going to happen, and you always kind of hope some miracle will happen. But guess what, the miracle doesn't happen. And that's it. And that was just devastating people. The other ending that we had shot was that we stay outside of the garage, we hear the shot. And then there's a pause, and then we hear a second shot. And it takes us a moment to understand what was going on. And we someone runs to open the garage, and both of them are on the floor. And it turns out that net has shot Gilbert before he shot himself because of a whole subplot with a sound girl who was Gilbert's ex girlfriend. And net was in love with her and Gilbert, who wanted Matt to kill himself took the girl away from him to not give him a reason to live in that kind of stuff. So he shot Gilbert, which was the much more Hollywood twist, ending and played much less straight and much less real. And it felt like that's exactly what people need it, they needed something that was telling time for tipping it off and say it's alright, this is a movie, here's a heightened reality, and also to punish Gilbert in a more conventional way for manipulating this guy that we've fallen in love with, into suicide. And now he paid the price by killing him by himself by being killed. So that kind of seemed to work. I think that was the main, the main thing. And I think in general, it's always, like you want to take something away from a story. I think that's the basis of storytelling that kind of communicate and insight into the world and into the human experience through a story and you put your audience through different emotions and make them invested in the thing. But it's all with the with the implied promise that they will get something out of watching this for two hours, that no one else knows they will be let into a secret, you know, that they can take away into their life with and we didn't really supply that secret. I had a few I was basically saying, Here's a movie that will make you miserable and teach you nothing. And that's responded, that was a problem at the time. Yeah,

Jason Buff 37:48
I think that's really, you know, interesting, because with all the like horror movies, the whole concept of a horror movie, is that you're going to watch something that's horrible, you know, that's something that's terrible. But there has to be some element of it, that attracts people to it that makes people want to experience that, you know, and gives them that like experience. One of the interesting things you said when you were working on The Last Exorcism, and I want to go into that in just a second is just that the documentary format doesn't give the audience a place to hide. And I thought that was really, you know, interesting, it's like you have more power doing that.

Daniel Stamm 38:26
Because you have to first person narrative, people are looking right into camera, and the cinematographer is a character in the film, he's not kind of this invisible floating camera. But there is a direct proxy for you as an audience member in the movie. And if there is danger coming towards the camera, it's coming towards you. And it's, you're kind of aware that there's danger coming from 360 degrees with a narrative, conventional movie, you can always kind of count on them, showing you what you need to see. Like, if there's something that's important for you, as the audience member to see and not to miss, they will make sure that they cut to that close up or that insert or that whatever. And that kind of gives you a certain safety because you are being taken by the hand and guided through the story by someone who already knows the path of the story. But with a fake documentary. It's all about the stuff that you miss, and that you don't see. So that you keep the audience on their toes about you know what we might be showing you this side of the room right now. But that doesn't mean something can jump out behind you at any moment. Because you know what, we don't really know what's going to happen. And this we don't really know what's going to happen, I think is really a very important component in effect documentary, especially in horror.

Jason Buff 39:40
Right! And you see that a lot with me and you know, Spielberg use that and Saving Private Ryan, the idea of, you know, and you see that in a lot of films that you'll have a scene that's all handheld and shot like a documentary, even though it's in a traditional narrative film, right.

Alex Ferrari 39:56
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 40:05
You know, just to give people that feeling of uneasiness, and that at any minute, something could kind of, you know, affect your point of view or whatever. Yeah,

Daniel Stamm 40:13
I think the other component is that moving, moving images, just stimulate the viewer and kind of put it in energy into the thing that the brain has to process. So you are, there's just more happening on a very simple, simple way. And if you have a locked off shot from a tripod, whatever is moving is just the object in the frame. But 90% of what you're seeing on screen doesn't move. Whereas as soon as you go handheld, that means every single piece of grain will have been in film world, but now pixel moves it in at any split second. So I think there is something that is just kind of overwhelming to the brain. And that really kind of pumps up the adrenaline just by the virtue of going handheld. And the other thing that I found out about handheld that was amazing to me, and I still don't have an explanation for it was when I was watching large countries, the idiots he has, everything is handheld, and the performances are amazing. And then for some reason, there's some scene in the woods that is like a minute long, where he's suddenly aesthetic on a tripod. And suddenly, the performances suck. And I realized that handheld for some reason, really helps out your performances, like everything gets better. If you go handheld, maybe that is because the audience can't focus on every single twitch in the face at any moment. Like if the if there is a stale performance, probably if you have Meryl Streep and Amy Adams, and John Malkovich, you're fine, you probably don't have to go handheld. But if you if you have performances that are on the on the stellar side, going handheld suddenly gives the whole thing of vital effect that you otherwise wouldn't get. I don't know what it is. But I swear as soon as you try it out, you'll see that your performances get much better and

Jason Buff 42:10
Yeah, definitely. I think that, you know, it's also the concept that you're capturing something that's really happening in the cameras, not like the cameras not ahead of the action, right, you know, the cameras following the action and seeing things, you know, all of a sudden, and you see this a lot in The Last Exorcism that you know, as they're moving through a scene. It's like the camera is like, it'll go over and capture something and you're like, oh, did I just see that? Or what was that? You know what I mean? It's like, it adds a lot more dynamic feel to it.

Daniel Stamm 42:40
That's really hard to simulate for the cinematographer. If you're on take 20 And you've worked for him to kind of pretend he is very surprised by what just came into frame is kind of an art form in itself.

Jason Buff 42:53
Okay, well, why don't we jump into that? Can we talk for a little bit about how the Last Exorcism started, how you got involved meeting with Eli Roth, all of that story.

Daniel Stamm 43:06
So I have made Last Exorcism and Last Exorcism head one the audience, necessary death and the Audience Award, which changes everything that will be my next piece of advice for the starting filmmaker, make that feature, and then try to get it into festivals, because Hollywood, like very few people in Hollywood, I think, have, taste and rely on their own. It's true. It's really crazy. Like I get, I get scripts, from studios that are so bad, that you've got like, who not only who wrote this, but which executive read it and said, That's a good idea. Let's make this movie. And that's 90% of all scripts. And it's I think it's really rare. There's a handful of people in Hollywood that trust their own opinion and what they will, what the other people will rely on is other gatekeepers that at some point, put a stamp of approval on that project and film festivals, big film festivals with a good reputation. Do that like if you screen at Cannes, or at South by Southwest, some Sundance or AFI fest, or LA Film Festival or something bigger, and you screen there, that's already great. If you win an audience award there or a jury award there, suddenly people will take your movie seriously. And they will think the movie is great, even maybe if it isn't, but they don't really do to have their own experience. So suddenly, after the Audience Award, there were a lot of agents and managers that that wanted to meet. And I learned that because always like everyone always wants an agent and thinks their career will really hit hit off, hit it off when they have an agent, which is nonsense. And also an agent will never want you like an agent that you have to approach will never want you you have to make something again, that that agent finds desirable and And he wants you. So this whole knocking on people's doors that people are always trying is not going to work. But you have to kind of get the approval of the stamp of approval from some festival if possible, and then they will knock on your doors. Anyway. So we did the rounds with the agents, and found an agent. And we were looking at different scripts and couldn't find anything. And then I had the feeling I had done unnecessary death. And I had this feeling I really want Jacob Foreman to see this movie check. A foreman was a screenwriter in my year, who wrote all the boys love Mandy Lane was a really good guy. But we never had never had that much to do with each other at AFI. And I don't know where this feeling came from, that I wanted him to see the movie, but it was just a really strong feeling. So I emailed him and said, I made this movie. Can I send it to you? And she said, Sure, send it to me. I sent it to him. I don't think he liked it much, because he never commented on it. But what happened like a week or two later, was that he was writing a screenplay for a production company called Strike entertainment. And they had had two directors Hochberg CO and Andrew Gerlinde. On this movie called cotton, which was an exorcism will be a fake documentary exorcism movie. And they're the two directors left the project because they had another project with Will Will Ferrell at the same time called the virginity hit. And they had to decide which one to make. And they were under obligation with Sony to make the virginity it's a suddenly, this project didn't have directors, and Jacob, in during a lunch break or something overheard two producers say, man, we lost our directors, where are we going to find someone who can do a fake documentary horror Jacob had in his bag, you know, which I don't believe in fate, or the supernatural or anything like that. But I have no explanation for how that okay. And he gave them the movie. And they watched it. And it obviously wasn't a horror movie, but it was exactly the format that they wanted. And so they called me the next day and sent me the script, and wanted to meet. And the script was, I think I can say it now all these years later, was horrendous. And it was also wasn't written towards a fake documentary, because in a fake documentary, if you really want to sell it as real, then you can have something spectacular happen in every single scene, because the audience will figure out after two scenes, that this is obviously not a real documentary, like in a real documentary, if you catch one amazing moment on camera, people structure a whole documentary around that, you know, so this script kind of had some action sequence with people flying through the air and every scene and just didn't work. And I went and I had no interest in making the movie. And I went into the, into the meeting, if I had wanted to make the movie, I think I would have been really, really nervous. But because I basically just came there to say, your script sucks, I'm not going to do it. I wasn't nervous at all. So I told them that very bluntly, no diplomacy involved. And I learned then that there's nothing sexier to Hollywood executives than you not wanting to do their project. Because they always They're not stupid. They know that the script that they have out there is not brilliant and needs work, as they always call it a call, it needs a Polish. But Polish always needs a complete rewrite. And they kind of know that and then they invite all these directors like 1020 directors to come in. And 19 of those directors say this is brilliant, I want to do this. I'm the right guy for this. And there is one guy who comes in and says the script doesn't work. I don't want to do it. Then suddenly they want the one guy that didn't want to do it I had that, that people have for other projects that they called and said, we've shown it to 10 directors, nine of them love it. You didn't want to do it, could you come in for a second meeting, go with one of the people that want to do it. But they want to hear that you have ideas how to make it better and all that. And I basically came out of that meeting with them saying you can do with the script, whatever you want. You can hire your own writer, you can completely rewrite it. We'll give you one and a half million dollars, do it. And that was exactly what I needed to hear. Because then I brought a writer on board that I loved. That's a genius who completely rewrote the movie within four days or something. And then, yeah, Eli was attached. I didn't talk to him in the beginning. I think couple of weeks later, we had a call scheduled and now I was nervous because I suddenly was talking to like a horror legend Eli Roth, I think he was on the Inglorious Basterds set in his trailer and had just seen unnecessary death and was super nice and super complimentary and stuff. And then we went to make the movie and they let me bring on my cinematographer, my editor. And there was a little bit of a struggle. What I mentioned before that they because they've never made a fake documentary. They didn't couldn't quite wrap their head around the the improv thing. Like they said we need to see casting tapes.

Alex Ferrari 50:00
We'll be right back after a word from our sponsor. And now back to the show.

Daniel Stamm 50:09
If we can only judge casting tapes, auditions, if we see actors that are doing the same scripted scene, and then we can compare the quality and I said, Well, that's completely useless. Because even if it's a great scene and written, it's not going to help you in an improv, they said, we have to do it anyway. So I always had to make the actors read the scene. And before I knew it wasn't gonna make a difference. But for the producers, it was important. And then we went off to Louisiana to New Orleans to shoot the movie. And the great thing was that this company strike entertainment had made all these 100 million dollar movies with Brad Pitt and Robert Redford and whatever, whatever. And they had never made a movie under $80 million. So they had no idea what to do with our little $1.5 million movie. So they didn't take it seriously. They mentored when they said, do whatever you want, they meant that they completely stayed out of it. So the conditions were very close to what we had unnecessary death with a couple of more people, obviously, and the unions required us to have all these people. But there was a whole camera team that we never needed, that was just coming in eating doughnuts, and going. In the end, I wanted that because I wanted to recreate that intimacy. That was the big strength of working in that format that you don't have 50 people staring at the actors and that you don't, for example, have to use the slate because it turned out to me that clapping the slate and going I've seen 14 Go action basically communicates to the actors now create artifacts, now try to someone you are not, you know. So I always try to avoid slating or we would slate in the other room quietly, secretly, and then cut over with a camera. I didn't want them to act, I basically wanted them to be themselves and put ourselves into the situation. And we never showed the script to the actors with Last Exorcism, we had a script all written out, which we needed for the investors and for the production company, and all that kind of stuff. But it was like my best hidden secret was this script. I knew if I ever showed that to the actors, it will be impossible to get that out of their heads. Again, it makes them created from scratch, and come up with all these fresh moments, because they would just try to reproduce the script. And it's amazing. If you watch the movie, and read the script, how close the two are, I think no one would believe me, if I if someone who had read the script and seen the movie wouldn't have never believed that the actors never saw the script. But I think it's the same technique. You tell them what motivation they go into the scene with, which is actually very similar to what you do with a movie that has a script, you know, you talk to the actors about where they're coming from, and where they want to go. And then let them go and kind of see how that goes. And that's how we did last exorcism. And then we came back from this from this experience that was just really great. And started editing. And suddenly everyone was very involved, suddenly had a lot of producers in the editing room that helped. And the ending, like if you've seen last exorcism, the thing that was great about the original script was the ending. And that was like the one thing that I was excited about, which was, This only makes sense if you've seen Last Exorcism. But the original ending was they go into the forest, they see a shadow, they see they hear the noises of the demon, and they run and they don't get killed. And they they reappear a week later and cotton. Our our excesses now has a full church with hundreds of people. And he's a celebrity and he gets his own TV show. And he's, you know, he's a star because he has, he has gotten a demon or as close as possible on video. And he's basically marketing that. And what was so smart about it, is that the whole movie, he tells us what a successful evangelical preacher needs, he needs a hook, you know, which is the demon on the on video. And everything cotton does in his little frog is based on sound, and it's based on lighting and all that kind of stuff. And basically, in the end, it's just the huge version of that. So I wanted the audience to leave the movie as split as they had come in with a believer saying no, I saw a demon. And with this, the cynics, the atheists saying Oh, it's just, it's basically a big PR video. And this exorcist used us and showed us the stuff for financial gain. And I thought that was the smartest thing that you come out of a movie and you don't even know if you just saw a horror movie. Or if you just saw a drama about a preacher that has a great marketing idea. You know, that was our most expensive scene because it needed green screen for the demon and it needed all these extras and the location of the church and all that stuff. And then we cut it together. And it didn't work like I showed it to 10 friends And out of those 10 Friends, one, one friend thought it was the greatest ending he'd ever seen. And nine friends were completely confused, and said, We don't know what just happened. And I learned that you can, you can ask a question and not answer it in a movie. But it has to be clear that you're asking the question. And with our ending, it wasn't even clear that we wanted the audience to wonder about whether this was fake or not. They, they didn't even know what the question was. And we couldn't, we couldn't make it work. And then, of course, I had had my shot. And now it was opened up to the group. So every producer, every cousin of a producer, or the, you know, the cleaning lady of a producer suddenly had ideas about the ending. And then we ended up with one that I don't think does justice to the rest of the movie. But it was the best out of the bunch. And to this day, I don't have a better idea. And I live lie awake at night for having screwed up the ending, especially because there was a thing to go in with. But I guess you never get that second chance. It will always be like that.

Jason Buff 56:04
Well, it's really difficult to especially when you're doing a movie like that, I don't know, there's very few movies that have like completely satisfying ending when it comes to like kind of putting together a mystery what's going on, they eventually figure it out. And then the ending is never quite like the build is a lot more important. You know, that's what keeps you going through it.

Daniel Stamm 56:24
It's so weird, though, I totally agree. But you work towards that any most of the time you have that ending before you have anything else, and then you built the entire movie, to move towards that ending, like in screenwriting, you know that as a screenwriter, you need to know where you're going. So the ending is, you know, the big payoff that you are working towards and can't wait to show to the audience. And then the outcome for some reasons exactly what you're describing that it's always weaker than it needs to be because there's all this expectation on it after the two hour build up. And then to pay that office really hard. You almost need like finishers head in the box in seven or eight Fight Club, he's good with the endurance that kind of pull the rug right under, but it's rare. It's true. Right.

Jason Buff 57:07
Now, um, I got so into listening to you. I was thinking about my next question. How did you in terms of finding like Ashley Bell in the actors? How was that process?

Daniel Stamm 57:18
Well, that was it was equally hard, because our casting director had no idea how to do the improv thing, and didn't believe in it and didn't really take the project that seriously, which was kind of hard to overcome. And she thought I was a complete delight and didn't know what I was doing when she didn't tell me to my face. But there was a friend, an actor who was a friend of mine, which she didn't know. And he was auditioning, and she was pitching to him about me not knowing what I wanted, which is exactly to I didn't know what I want. But that was the point. It was the point of keep it open, keep it free and whatever. Yeah, which I just did improv with the actors, which I still do now with projects that have a script, even if I know they're only going to, to do scripted lines, because it very quickly tells you something about the energy and the IQ of the actor, if they have to come up with their own moments, you know. And it's something I did an internship with a casting director called Melly Finn, who cast all of Cameron. Oh, sure, of course, yeah, Titanic, and Terminator, and all that stuff. And she said, always cast actors not just for how they're acting, but for who they really are. Because when it gets to it, and they are tired, and you don't have time, and you have to rely on them to get you out of that situation, they will always revert to who they really are at their core, which is completely true. But that also means you have to invest in that during the audition. So what I did is I sat in the waiting room, and I pretended to be an actor waiting to go in. And I was just chatting up the actors that were. And it's really interesting moment, because it's stressful for an actor, they are nervous, they're trying to prepare and there's a guy next to them that won't shut up and tries to involve them in some conversation. And how they react to that tells you a lot about who they are, you know, as soon as they know that you are the director, they will be on their best behavior. And you don't really ever have the chance to get to know them for real until you start shooting. So it was important to me to kind of have that moment. And with Ashley, especially like she was so sweet and so supportive. And I think she thought that I was nervous. So she was trying to calm me down because she and it was great. And then she was only the second girl that we saw for that role and she just killed it. Like it was so scary to be in the room with her because we improvise the exorcism.

Alex Ferrari 59:45
We'll be right back after a word from our sponsor. And now back to the show.

Daniel Stamm 59:54
What kind of, I think in an audition, so you always try to see Hopefully your script has a certain kind of character character development and show at least two sides to a character. One is the starting point and one is the end point. So I think it's smart in auditions to kind of have at least two scenes, one scene each that showcases what you're looking for. And if there is no scene in the script that does that, I think it's worth it to just write a script writer, write a scene for the audition that will never show up in the movie, but just very clearly focuses to see that one side from the actor, because you need to see the range. And then the other thing that I always do is like, no matter how great the first take is in the audition, because sometimes people come in and they just nail it, you always want to do a second take and change something. And that can be completely random, again, has nothing to do with the character or the script. Like sometimes I say, now do it as a five year old child. Now do it as if you are on the electric chair. Now two completely made up stuff. But it tells you something super important. And that is how well can an actor adjust to suggestions to direction, you know, and write some because I learned that the hard way during during my thesis film that someone came in and was just amazing. And then on set, she just couldn't get there. And it turns out that the night before the audition, her boyfriend had split up with her. And she was just so miserable. And the part was about a miserable drug edit. And she was tired, and she just wasn't acting, she was just so great, because that really happened to her. And then on set, she couldn't reproduce that. So since then, I've always tried to make sure that I can only really judge how great an actor is. If you ask them to do different things with the same material with the same lines and see if that's if that's what you're going for. Yeah, so that's how we found Ashley. And then the Exorcist was much harder. We saw hundreds of people. And we asked them to make up a sermon on the spot. And Patrick Fabian came in and he gave this eight minute long, perfect, immaculate service. And was preaching for eight minutes. And he talked so fast that I couldn't follow it. You know, I couldn't. It was actually saying but there was this energy that he had that just made me want to kind of go up, stand up and cheer. And that's where this endless exorcism, the banana bread scene comes from. That was great. I went to you. So basically the The Exorcist that the exorcist says I can tell them anything. I could preach about a banana bread recipe. And they would say hallelujah, and they wouldn't notice. And they make a bet. And he does. That came from the audition scene. Because Patrick Fabian, our exorcist did exactly that. Like he could have talked about anything. And the energy still would have kind of Pinterest made it to the audience the way it was. Right?

Jason Buff 1:02:45
Was it always part of the story that he was, you know, kind of faking it? And he was like, just kind of pulling something it did, because I read something about how it was influenced by that documentary, or Joe Marjo. Yeah. And I just recently watched that, and it's like, it's amazing how much power comes from watching him in that documentary. And there's kind of a similar feel, right? That?

Daniel Stamm 1:03:09
Yeah, I think that that's what I mean, that was the script that I originally got. And I think that was the core idea to the original script, was to watch someone who is not a convinced believer in Exorcist, but doesn't even believe in God. And it's just kind of a fraud. But at the same time, and that's always, I think, important and characters that there is a but in there, he is a criminal, and he's playing with people's tragedies. But he is so charming, that you can't hold it against him. And he's also his argument is undoing this, if they believe in it, and it helps them then great. It doesn't have to be real kind of a thing. So I think this this duality between the rockness and the crime criminal part of him. And the charm is something that really made that character and that's what we were looking for in in the actor too. And it's funny to see Patrick in the different roles, because he's been in so many TV roles. And he's always cast for exactly that person for someone. You know, you can completely trust him. He's a bit, a bit too smooth and stuff, but he gets away with it, because he's just very charming. So you build on that.

Jason Buff 1:04:20
Right! Now, it seems like what you're trying to do and do very successfully in the beginning, is, you know, it's very light. There's a lot of really kind of comic moments, but there is a little bit of a dark, kind of like, you know, when they bring out the book when they start talking about real exorcisms, it's almost like the audience should start getting concerned even though he's not concerned. Like, you know what I mean?

Daniel Stamm 1:04:46
It's such a good observation. Yeah, I think humor is like such a good weapon, because you want to, in any movie you want to you want to create identification between the audience and your protagonist and the first act you want them to like him to want him they want, they should want him to achieve what he is trying to achieve, so that you kind of suffer with them and you enjoy stuff with if it goes well. And humor is a really good tool for that, like if someone is funny you immediately like them. So especially in the horror movie where if you know you want to go horrific in the third act, you need to get the audience to care about that character. Otherwise, it's horrific. If it's just some random people getting beheaded, then no one really cares. So I know that it's tricky to do terrifying and funny at the same time. So I try to stay away from that. But I try to be exactly what you're saying light in the beginning and kind of draw the audience in through humor and fall in love with this character. And then we can go horrific later. But that's exactly what you're saying is so great that it would be great if there was kind of what you call dramatic irony that the audience already has an uneasy feeling. And that, you know, the feeling that the character is walking into a trap. And he doesn't know it, but we know it but we like him by now so much that we fear for him. I think that's a great place. If you have the audience there. In the at the beginning of a horror movie, you're golden.

Jason Buff 1:06:13
Right! Well, you see that a lot with like Jaws and things like that. It's like all the characters are kind of unaware of stuff. But the way things are coming together, the audience is kind of like sitting there trying to hit the brakes, right? Like, no, no, no, no, no, come on, let's let's slow down. Don't don't just run in there with the you know, even though he's doing all these, you know, really kind of funny things with the cross and the sounds and, you know, and you see the father and the way he's acting? Is there like a Can you talk a little bit about getting into the second act and think ways to, uh, you know, one of the things that I was doing is I always try to, you know, I'm working on a screenplay, that's not even a screenplay, but just a story that's got the documentary vibe to it. And what I did when I was watching The Last Exorcism was just kind of watched minute by minute what was happening, and things happen so fast. In the beginning, you get so much story, you know, like, what's going on who this character is what's going on? You know, and by the time he's leaving for, I believe it was Georgia, right?

Daniel Stamm 1:07:13
New Orleans, Louisiana.

Jason Buff 1:07:15
No, yeah. Louisiana. Sorry. I should know that. He, like, it's only like, 10 minutes into the movie, you know? Yeah, that's, or something like first,

Daniel Stamm 1:07:25
I mean, you want to keep that that's the problem, you want to keep your first act as short as possible, because people want to get to the meat of the story. But at the same time, you want to create that identification. If you don't have that, and you leave into the second act. Without that in your pocket. You're screwed. But a lot of that, obviously, is editing to it's amazing. Like my editor and I, we love each other. She was like the priest during my wedding and all that. But man, do we scream at each other during editing, and it's 90% is because she wants to cut stuff out to create momentum. And I am trying to save moments and save scenes, because I've worked so hard, achieving those getting that moment on camera. And, and she's just throwing it out. And I take it personally it's as if she's, you know, cutting a leg of my kid or something. But it always no matter how much I scream and kick and whatever, she always turns out to be right. It's all, always we always end up with the fast version. And that is that something I had to learn that is actually a compliment to your filmmaking because it means you've tried to create 200 meaningful moments throughout the movie. And if you are successful at creating those 200 meaningful, clear and emotional moments, then you don't need 200 of them, then 20 of them are probably enough to tell the story, you know, and wanting all those 200 moments in the movie is just coming out of your insecurity as a filmmaker and your your vanity and your pride that you've created these moments. That actually what I should have heard when she said we don't need that moment is trust the other moments that you've created that are in the movie that they are strong enough to carry this moment, you know, it's the same with with screentime like actors are always we shoot all the stuff like it's a good example the sermon with a banana bread that cotton did. We shot that for a day, and the sermon was 45 minutes long. So of course Patrick Fabian watches the movie and goes like oh here Come my at least 20 minutes of and then he's devastated when it's only 45 seconds of that in the movie. But how he should see that is that those 45 seconds communicate everything we need to know about the character because he's so great in that scene. And that's exactly what you're saying we can get so much information on that character that we don't need the 20 minutes we the 45 seconds are completely okay. And it's the same in editing. So I think when you were saying the first act is how fast it probably in the director's cut was 45 minutes long. Long and unbearable.

Alex Ferrari 1:10:02
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Daniel Stamm 1:10:12
My good thing is that I have a very bad memory. And whenever she wants to get something through, she just cuts it out and sees if I notice it or not. And it shows me something in a week, I don't even notice that that stuff is gone. So we always end up with the tightest version. I think that's something for, for every filmmaker with me, it was a long learning process. So if you could start with the knowledge that you almost can't cut something too fast and too tight, because the audience is so quickly bored, that you if you are precious about your stuff, and you want to stick to the script, and even though the editing rhythms suggest something different to you, you're dead in the water if you don't answer that.

Jason Buff 1:10:58
Well, it's always an interesting contrast, because of course, later, once you get into the more frightening scenes, the whole concept of anticipation and that something is going to happen, you know, then it's just like the scenes go on forever, you know, and everybody's just like waiting for something to happen.

Daniel Stamm 1:11:15
Yeah, it's such a careful balance, because the other thing, and that completely contradicts what I just said about cutting in first. But in some editing book, I think it was Walter merge or something, they wrote that the audience doesn't feel speed, the only thing that they feel is acceleration, which is I think so true. So if you start with a very fast first act, and then you have a very fast second act, and then you have a very fast third act, the whole thing will just seem like in one gear, and won't necessarily feel fast. But if you have a second actor is slightly faster than the first and the third actor is slightly faster than second, then they will suddenly say, Wow, that movie is really fast, even though in general, it wasn't, but it accelerated. And that is something that an audience has a feeling for. And of course, the other way around to what you're talking about, if you slow down, it's suddenly unbearable, because we've gotten used to certain speed, and suddenly deliberately, you you, you stretch a moment, you know, that really does something to the audience's psyche, but it's such a such a balancing act. And that's why this whole wisdom of therapy, what what's the saying, there are three movies, one that you write one that you shoot, and one that you edit, and that's the final movie, I think that is really true. And the more you can subscribe to that, and let go of all the preconceived notions that you had during writing, and then even harder of how hard it was to get that crane shot in that scene. And that, you know, that day that actor was in a bad mood, and a still got a great performance. And none of it matters, the only thing that matters is what ends up in the editing room, my editor makes a point out of never coming to set and not getting to know the actors, because she says she doesn't want to be influenced by the reality of it all. Because the audience is not going to know that they the audience is not going to know the location. No, the actors know that whatever. But she just wants to work with what actually materializes on the screen. And I think that's a really, really good approach. Right?

Jason Buff 1:13:11
Another thing I think that's really interesting with the documentary approach is that you can I mean, you can do this with a regular narrative, but the idea that characters are lying, and that you're finding out the truth behind things, it just, it seems a little more realistic when you're seeing like characters, like when you're talking the two characters, or they find out the girl is pregnant. So right, they have their conversation, and then they talk to the dad and the dead saying stuff and you know, you feel like he's lying, or this person is saying something, and you're trying to get to the truth with that. Yeah. One thing that's always intriguing to me is the whole idea that once you get into the second act, you know, or even the second part of the second act, that the energy kind of dies in a lot of stories. And that's where most movies kind of start to, you know, you start to like kind of wander around the theater. Do you have any any advice on that, or anything that you can talk about in terms of the way you tell a story, you know, like structure it together so that it doesn't fall apart during that area?

Daniel Stamm 1:14:13
It's hard, obviously, because the second I mean, one thing that happened we learned the Syd field three act structure originally. And I think what people always were bumping up against was the second act is too low or too too long. And it kind of, there's a there's a drop in the middle, and then Syd field very smartly invented the midpoint, which is like you have a turning point from the first actor, the secondary of the turning point from the secondary to the third. And now he basically introduced another turning point, which he called the midpoint, where everything shifts in the story. I think that's a big help. And then you just have to you have to keep having ideas. I always have the problem with scripts that I'm getting that I have the feeling. Writers are inventing and having ideas into the second act. If unlucky until the end of the second act, and then it's Oh, then there's violence. And then there is people throwing each other from buildings and shooting and car chases. And it's almost as if they start, stop writing and just say, and then third act generic third act. And I'm always saying, because it's hard to tell your agents what you're looking for, I'm always saying if you can find me a third act that is not based on physical violence on generic physical, and it's hard, especially in horror movies, and slasher movies, because it's always like the big confrontation in the third act. But if you can find me a script that has a confrontation in the third act that is not based on who is drawing his knife first, and steadying the other person first, then I want to read that, and that has to do with with the other thing we were talking about earlier that if you want to give the audience something to take away, and some kind of little bit of an have a piece of knowledge that they didn't have coming in, like how is that going to work? What are they going to learn out of someone drawing, pulling up their knife sooner than the other person, that's not really something you know, the story doesn't resolve in a way that is teaching the audience something about life other than always be armed and always draw your weapon. So that's, that's the main thing I'm looking for. And if the feeling if there is a strong third act, like some something that still has ideas, then the chance that the second act that's leading up to that is strong and not generic, and doesn't slump is much bigger than if the second act is leading towards a generic third act. But it's, it's tough, you really kind of have to, you can't ever be lazy. And you can ever go to like the common places and have things play out. Especially if you're working with a three act structure, because the audience is so savvy, that you, you really kind of have to continue giving them something. So don't start shooting before your script does. What really helps, is telling your script to someone. Like I did that with last excesses without knowing that, like every actor that came in, in the beginning, because they hadn't read the script, I told them the entire story of the script. And watching them by after you've said it so many times, it's kind of an automatic thing, you don't even think about it anymore. So you can have the, the the mental resource to really watch the listener react, and you can tell exactly where they are engaged, and where you are losing them, like I always lost them. At the end, I should have known that. There was always there was always a slump in the third act, that looking back at it now that I should have reacted to we should have rewritten it. But it's really like you have to tough, you have to be tough with yourself in that moment. And it hurts because you don't want to see you don't want to acknowledge that you're losing, you don't want to have to rethink something. But if you don't do it there, then the problem is just gonna get bigger and bigger and bigger. So I guess you have to keep inventing the story until you can tell it in a way that keeps the reader engaged the entire time. And you can tell by like you hear a lot of people telling you their story, like there's so there is a student that falls in love with this girl. And in the end, it turns out, she was a guy all along. And you kind of go like, Well, okay, you told me the first act, you told me the third act, what's the second act, and you can kind of tell that the second act is gonna slump because in the in the three sentence of the elevator pitch version, it doesn't even come into play, you know. So I guess you have to keep working on your overall story until you can tell it in a way where you don't lose the audience ever. And then I think you know that you have a second act that will hold up.

Jason Buff 1:18:43
Do you when you're writing? Do you try to write lots of notes and get everything out? And I mean, do a lot of the work basically have the whole story there before you actually begin the screenwriting process?

Daniel Stamm 1:18:57
I'd be snobbish to talk about because I haven't written the screenplay by myself since film school years ago. I mean, they were always talking. I think that's very true about the inner critic that gets in the way. And we had that very strongly. We had great screenwriting teacher, and she taught us all the techniques. And the result was that we were a class of great script doctors, we always knew what was wrong with stuff. But none of us ever wrote anything again, because what we wrote would never hold up to our expectation. Yeah. So to get this critic out of the way, the only technique that I've ever heard about that does that is to have a notepad for the critic, and just write everything down. You know, give him give him the space to be heard, so that he doesn't get in the way anymore, but then attend to those notes later. Don't let them get into the way of the initial brainstorming flow when you're writing something that really kind of works. And yeah, I do that religiously.

Alex Ferrari 1:19:56
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Daniel Stamm 1:20:06
I don't start writing anything before I don't have an exact structure. I have the turning points. I'm very much going by Christopher Campbell's hero's journey, which I think is an amazing book. Joseph Campbell's hero's journey, which then Christopher Vogler wrote into a book called The writer's journey, which, which is absolutely, I think, absolute genius. And of course, there's a lot of controversy is it too formulaic as to whatever, whatever. But just to be aware of those principles of those archetypes, I think helps you usually in structuring it. And that's what you're talking about, about the slump and the second act that also helps you to avoid.

Jason Buff 1:20:46
Yeah, I mean, I think a lot of Vogler is one of my favorite books. And you know, one of the things that it helps me with is, when I'm writing when I'm in the middle of a story, you know, if you go back, I never read, I never went through the process of reading all those books before I started writing. You know, it was funny, because I was already writing and then I was like, Oh, well, this looks like an interesting book. And I would read that or you know, even McKee story or, you know, save the cat, all these other books that are, you know, kind of the canon of screenwriting books, and it's not that you learn screenwriting from them, but you can it kind of jumpstart your, your thought process of, okay, you know, if you're, if you're listening to Vogler, he's got all these different archetypes, you know, all these different characters that have played a role traditionally in stories. And you can say, Oh, well, this character is kind of the gatekeeper or whatever, you know, and it just kind of, it helps you jumpstart that kind of like creative process. So

Daniel Stamm 1:21:38
I totally agree. I think it's about getting you to ask the right questions. And that's, that's where the formulaic thing I don't care that it's formulaic. Because I don't have to have everything come into play if I don't want it, but it can't hurt to ask yourself the question, do I need that in that turning point here? If the answer is no, then fine. But at least you didn't miss asking yourself the question. And I by now, I've even put together like a questionnaire with 36 question. Questions then asking myself for every single so much energy goes into remembering the questions that if I have that written down once, it's different for every story, obviously the answer, but the questions are always like, what are you? What are you trying to make the audience feel? How is what is lighting, communicating? What is bundled on my bum? All these? What's the subtext? What's the obstacle? What's the objective? There's always stuff? What are the stakes, there's always stuff that will contribute tension to a scene. And it really helps me to not have to start from scratch every single time and then go like, Oh, yeah, right, the obstacles. But I have one questionnaire that clearly says, What are the obstacles? And then it gets me to think about it. And that's basically what all of these screenwriting techniques do for me to get you to ask the right questions. So that's huge.

Jason Buff 1:22:55
You actually have that document?

Daniel Stamm 1:22:57
I do. Yeah, I can, you can post it, I can email it to you.

Jason Buff 1:22:59
Oh, yeah. That would know, I would absolutely love to just so that it's, you know, that's, that's really helpful. Because whenever you're, you know, you know, I haven't directed a feature, but I mean, that the idea of, you know, having something to make sure you always have to, like, kind of get your head in the game and be like, okay, am I sure that all these things are happening, because you don't want to go back later and be like, this could have been much better if I just accepted remember that they maybe they're fighting a little in this scene, or maybe there's like, you know, there can be more tension with this or that Right, right. Okay, so I wanted to I want to make sure I'm not missing anything about The Last Exorcism. One of my I really, it's like one of my favorite horror films of all time. Wow.

Daniel Stamm 1:23:42
Thank you so much. I don't hear that a lot. Because a lot of the real horror audience hated the movie with a pet really? See, the thing that you always have to take into consideration is that we are rarely seeing a movie called right. We are always going in we've seen a trailer. We know that and that and that about it. And that's actually an interesting story. When I like when Lionsgate bought it. They were counting something on their fingers. And I was like, what are they counting and turn out? They're counting while they're watching the movie. They're counting trailer moments. And when when. So when they were deciding whether to buy the movie or not, they wanted to make sure that there are seven trailer movies, their trailer moments in the movie that they can cut a trailer from. And once they reach that, they were like, Okay, we're gonna buy the movie. So that is something that I Now keeping in mind when I'm writing or thinking of a story. Because if you have six trailer moments that you are fine with getting away in the trailer, but one philosophy one is a nature revelation question, you know of a character that turns out to be the bad guy or if you know something, then the marketing department won't care. They will cut it into the trailer and you can argue all you want you have no power over that anymore. They will give away your best kept Secret. And with Last Exorcism, it was kind of similar in that the whole movie is basically based on the question, is this girl crazy? Or is she possessed? And you only get the answer at the very last minute in the movie, you're waiting for that for 90 minutes. But what Lionsgate did to create a great trailer was they took a shot of the girl crawling away from the camera, they played it backwards. So now she's crawling towards the camera, then they flopped it. So now it's upside down, they put a silhouette in there, it looks like she's in the, in the light of flashlight. And now it looks like she's crawling towards camera on the ceiling. Which is a great shot, you know, complaining afterwards, like where's that great shot in the movie. But it wasn't the movie, it was just the backwards and on the floor. But it also gives away after 18 seconds in the trailer, that the that the girl is possessed because otherwise she couldn't climb on the on the ceiling. And we were so careful not to have her do anything in the movie that a crazy girl couldn't do. Like in our movie. She didn't levitate, she didn't spin her head. She didn't, you know, whatever, whatever. Because we needed to keep that question alive. But of course I should have. If I had known that Lionsgate is going to put the answer into the trailer, I would have structured that different because now we have an audience that had gone to see the movie because of the trailer, but was always 90 minutes ahead of the movie. So it must have been a really boring experience for them to watch the movie because the main spine of it just completely fell apart. So I don't I don't get a lot of people that like most of the people that really love The Last Exorcism are not horror people, necessarily. They kind of like I get that a lot where it's like normally I don't like horror, but I really love The Last Exorcism. Yeah, rarely do I get I love horror and I loved elastics

Jason Buff 1:26:53
That's, that's really surprising, because, you know, I think it's one of the most effective horror movies that I've seen, you know, and I watch a lot of movies. And I really have gotten to the point now with Netflix, where I'll put something on and I'll give it about five minutes, you know, and if it doesn't pull me in, because there's so many bad horror movies now. It's just like now that the the digital revolution and everybody's got cameras, and I mean, it seems like everybody shooting horror movies, but there's a lot of people that really shouldn't be making them you know,

Daniel Stamm 1:27:26
But that's it tells you a lot about because we were talking about the fast first act. You know, if you give the movie five minutes that used to be like the title sequence wasn't even over after five minutes. And now, now there's so it's so easy to kind of click the next movie, that as a filmmaker, you just have to be aware of that and give the audience something like I was I was when I was on the jury in Kosovo, there was all these short films, I had to watch eight hours of short films. And there was this beautiful movie about two monks in the snow. Yeah. And I fell asleep immediately. I was like, if you don't start with an explosion, or, or something crazy, right? That wakes me up and goes like, watch this, you know, then you're kind of screwed for sure. I think with the with the horror, I think the next successful horror filmmaker is the one that can figure out the next step after the fake documentary. Because I love fake documentary. I think there's real strength in the format. But I think that people are tired of the conceit and for gimmick, and there is a certain cheapness that comes with it, you know, and people, I think, one for next thing. And I think if we ever it is can take the strengths of that movie, but roll it out of that style, but roll it into a conventional movie, then you'd really have something like it's not a horror movie, but blue Valentine's that the Ryan Gosling, Michelle Williams Oh, yeah. They I think we're very close to that, where they, you can tell that the performances are so fresh that I bet anything that they are not following any script of it. They're improvising the whole thing. And yet, it's not the fake documentary conceit. It's not like, Oh, here's a documentary crew. Here's a filmmaker, Bob. And that's kind of, I think, the beginning of an approach where someone takes the strengths of both mediums and puts them together. And in terms of a look, it's so bizarre because it used to be that that film was so slow that you had to artificially light it right now, video cameras and film are so fast that you really wouldn't have to light anything. We've just become so accustomed to the artificial artificially lit look, that when it's not artificially lit, it kind of stands out, but maybe it's time to get back to that and to say we don't have just because we don't realize something and we want to shoot available light. That doesn't mean that we suddenly need to have the documentary perfect documentary format.

Alex Ferrari 1:29:58
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Daniel Stamm 1:30:07
We can also do that in a conventionally narrative movie, right?

Jason Buff 1:30:13
The thing that we're trying to do is all that I'm trying to do is, you know, I put something together that was kind of, you know, similar to, you know, The Last Exorcism, and you know, the documentary format. But I come from a background of documentaries. So I love documentaries by Errol Morris and a lot of these HBO, you know, the true crime things and everything. And so the idea was to say, Okay, can we go? Can we do it have elements of that, you know, handheld camera and going into stuff, but also have more of like, you know, Errol Morris films, all these beautiful scenes that are very cinematic as well, you know, so we're going to kind of see if that works. Because, yeah, I totally agree with you, you know, it's like, you get a couple of hits, you know, The Last Exorcism wreck was also a really good example, I think. And then it's like people, when I would tell them about what I was doing the first thing out of their mouth would be like, Oh, it's found footage. I'm like, No, it's not really there. Like, you know, we're done with that. They won't even let you in the door anymore. So it's like, okay, well, let me let me go back to my, to the drawing board. Forget it.

Daniel Stamm 1:31:19
Maybe that next filmmaker will. It's not the time is definitely right for the next idea to come along. Just like paranormal acts, or like Blair, witch, and then paranormal activity. You know, they really hit the timing with with the fake documentary. I think if I were to make my first movie right now, I would really try to not make I know that it's tempting to do the fake documentary thing, because it's cheap. But again, exactly what you were saying people already kind of rolled their eyes and are tired of it and won't even give it a chance. So if you can't figure out any alternative, it's probably worth experimenting.

Jason Buff 1:31:56
One other thing I also noticed is the use of music in The Last Exorcism, which is kind of breaking away from the documentary format, because you do incorporate a soundtrack. Right? So I was just curious.

Daniel Stamm 1:32:10
I think I think score is such a powerful tool in horror filmmaking. And you kind of have to obviously find your balance of, of realism in the whole thing. I mean, people were complaining, it's amazing with the internet right now, how many complaints you have to, you know, have to deal with? Of course, people were like, very Oh, this is obviously shot, it's two with two cameras, or it's different scenes, because they cut that together and that together, so then you kind of it's true. So then you kind of have to wait, is that complaint worth or would it have been worth it to not have a shot reverse shot in your movie, just for that, I can never say the word very similar to theirs for that for the authenticity, or not. And you kind of weigh your your tools and what you're going to use now. And with score, it was pretty clear to me that the effect that score has, to me way outweighs the the artifice of having score on the movie. Plus a lot of documentaries these days. If you look at Nick Broomfield stuff are a lot of like modern documentaries very, very heavily use music use score. So that was never a problem. Really funny. Okay.

Jason Buff 1:33:28
So let's move into Is there any there any stories about the life after you made it or you know, is there any insight in terms of I mean, did you go to festivals, or was it just a straight sell to Lionsgate? Yeah, in terms of distribution?

Daniel Stamm 1:33:46
Yeah, I didn't have anything to do with it. It's amazing how much can filmmaker you don't have, once you deliver your cut. There's really nothing you're never been consulted. Again with it, especially here. They did a very smart thing. And Eli is a great salesman. And he went around to different studios and showed the movie to different students at exactly the same time and let them know that other studios are watching it as well, to get a bidding war started. And that's exactly what happened, everyone which was amazing to me. Everyone wanted the movie except for Fox. But the one since wandering universal wanted it Lionsgate and blah, blah. And then in the end, it just came out to who is willing to commit to the most PNA which is what is it prints and advertising. So how many prints and then how many theaters are you going to screen and how much money is going to be invested into advertising and Lionsgate committed to $16 million in PLA, which is kind of amazing for a movie that was made on a budget of $1.5 million. And that was the highest that there wasn't that committed to like almost 3000 screens which is huge. for 2000 1000s of screens. And what then happened, which was kind of amazing. I never knew about this, they showed the trailer in theaters. And they kind of the process is that you buy, basically advertising time in front of another movie, right? So you are completely gambling, whether that movie that your trailers cut in front of is going to be huge success, and millions of people will see it, or it's a complete flop and no one will ever see it. And we had we kind of had both we had the movie and in front of splice, which I thought was a great movie science fiction movie, but also a complete flop that no one ever saw. So there was kind of murky waist. But then we also had the trailer in front of inception, which offers a huge blockbuster. So that helped them. And then what's happening is that the studio is working with a company that is basically sending out spies all over the country into movie theaters. And they have a questionnaire and they all they're doing is that they write down people's reactions to the trailer. And they write down quotes, like they sit behind you because I saw the questionnaires afterwards. And they would write, boy, a teen looks up from his popcorn, and says to his girlfriend, we gotta go see that. And they write down how many people are watching the screen when the trailer is playing, how many people are going to the bathroom, how many people are not interested, how many people are all that kind of stuff. And then they that gets translated into a score. So the studio knows how well a trailer played. And we were playing like our release date was against piranha 3d, which was turned turned out to be an amazing movie Alex, Alessandra neighs. But they had problems with the trailer, because they they didn't have their digital piranhas ready by the time that the trailer was cut. So they put in some kind of weird bed, or the official pureness of the trailer look crap. So our score was a lot higher with our trailer than piranhas score was, which was important because you try to avoid having two movies of the same genre open the same weekend because you're just cannibalizing your audience, right? If you are the only horror movie on a weekend. That means you get 100% of the horror movie audience rather than having to split it with the other one. So it was kind of this, it was always clear that Last Exorcism and pirana would not end up actually opening on the same weekend. But none of the two studios dimension at Lionsgate was budging. It was like this game of chicken. We're not moving, we're not moving. And then when the trailer scores came out, it was clear that the differential was going to move. And that gave Lionsgate such a big boost. In confidence, I guess about the movie, that they suddenly increased the P and F from $16 million to $24 million. Which just means a lot of presents and TV spots, and a lot of presents and posters and a lot of you know that kind of stuff. And I think that really catapulted the thing then to well not go it was like number one on Friday, and it was number one on Saturday. But then the movie takers like overtook it on Sunday by $100,000 or something. But that doesn't really matter, because everyone is looking. Which movie is winning the weekend on Friday? By the time they don't think He's rarely check in again on Monday and correct. Okay, who actually won the week. So we were in everyone's eyes, we have this number one movie. And because it was a French, French, and like the French finance, it was French money. So it was officially a French movie. And in France, you don't go by opening weekend, whether you want the weekend or not, but you go by opening Friday. So to this day, France would say Last Exorcism was the number one movie in the country when that's actually true. But there is a lot of there's a lot of PR, obviously coming from the number one movie in the country because you sell the movie worldwide, but the entire world waits until the US has opened to movie like France wouldn't suddenly go before the US or Czechoslovakia, Australia, China. And they're looking at the numbers and depending on the numbers, they will decide how many screens to show it on how much PNA to do in their own territories. And if you have a blockbuster in the US, that means that suddenly the entire world pumps a lot of money into your movie, and you suddenly have a worldwide whereas if you bomb in the US, you can have the greatest movie in the world. But it would be very rare that foreign territories have the confidence to go for big release even though you're bound in in the US. So that's why we suddenly became this kind of $70 million worldwide thing on a budget of 1.5.

Alex Ferrari 1:39:58
We'll be right back after a word for Mr. sponsor. And now back to the show.

Daniel Stamm 1:40:07
Which sounds great. But obviously, if you pumped 25 $24 million into something, you could market anything. But that was kind of great. And because it's unfortunately true that all Hollywood ever looks at is your last movie and how successful your last movie was. And they go, for some reason, they rate success by box office, which is like such crap, because I had nothing to do with the marketing. You know, the movie could be horrible. And there was great marketing. And it was a great box office success that I then get hired for the next movie because they think I'm a great director, because the movie did well, kind of doesn't make sense. And the other way around, I can have the greatest movie, if you look at Steve Jobs this weekend, which is, you know, an amazing movie with amazing Oscar winning winning talent, but totally flopped at the weekend. If you just judge Danny Boyle by the box office income, then I guess he's a bad filmmaker now or something. So it's it's bizarre, but it kind of opened a lot of doors for me afterwards. And got me to

Jason Buff 1:41:07
Did you go back to Germany? And what kind of get to promote there?

Daniel Stamm 1:41:10
Yeah, I did. But Last Exorcism was a huge flop in Germany. And it wasn't even a big release. It's very weird, like, which was huge. And France, huge. Italy, completely flopped in Spain, completely weird went up against Harry Potter, complete. Germany, my friends hadn't even heard of it. So that was a little bit. Obviously, what

Jason Buff 1:41:32
Did you tell them? You say I'm a big filmmaker. Well, that's why I'm really famous.

Daniel Stamm 1:41:38
Like, yeah, that's why Facebook is so important, so that everyone knows what successful filmmaker. Yeah, and then I made my next movie called 13. Since then, really proud of and there was a lot of fun to make, and that I would argue, is as good as the last exorcism, but it made $9,000 at the box office, it was screening on 22 screens, which again, has nothing to do with the movie, it's just the dimension, it was dimension movie and dimension hasn't had a hit in a long time. So they just don't have the money. Even if they want it, they couldn't pump $24 million into marketing the movie. So if you're working with dimension, you kind of know that you're probably not going to go theatrical until you're unless you're like screen five or scary movie or something. And then suddenly, my career is judged by my last box office, which is $9,000. So all the cachet that you have, after the $70 million movie is kind of out the window. And it's not, you know, it's not your fault, but there's nothing you can do against it, you kind of live and die with your movie, and you're held responsible even for stuff that you had no influence over.

Jason Buff 1:42:47
Well, how was that? Because that was, you know, looking at your career, that was the first straight up narrative, you know, not handheld, right? Film, you know, how was that different? How did you approach because one of the things that I was, you know, I do a lot of research and the actors were talking about how well prepared you are, you know,

Daniel Stamm 1:43:11
That is, that is the questionnaire that we were talking about, like, because I always like I get starstruck and I get nervous like suddenly working with a Ron Perlman wouldn't completely terrify me. And the only or or with rutina, Wesley who I had such a crush on which he was on Trueblood and to suddenly happen in person. And the only thing that protects me from completely hiding in my shell, is that I know that I am going to be more versed in the story than they are right. I've set over the script for years. I know every line I wrote some of those lines, I know why they're in there, there isn't a single question that they can ask me that I don't know the answer to I'm not always gonna give them the answer. Because sometimes you kind of want them to experiment and try and whatever. But the only level of security that I get comes from my knowledge of the script. So I guess that's what they're talking about when they say I'm so prepared. I always want to have one version that I know I could fall back on as this this scene if there is no idea on the day, and I completely draw a blank, which you always do. There's a one or two days in every shoot where you just for some reason, freeze and don't have any answers. And then it's good to be able to fall back on something that you figured out beforehand and kind of go off of that. And yeah, it was important to me to not be pigeonholed into the fake documentary corner, which happens pretty quickly. And because in all meetings that I had people were always asking you the same thing, which is can you shoot conventionally? Now I was always like, well, that's what I studied in film school for years, just because I've made two fake documentary films like they are the exception. It's not that the narrative standard movie is the exception to what I do, but the don't fake documentary. So I kind of had to prove that to people. I think it wasn't Orton, to me that it's not a fake documentary movie. But if you notice, there isn't a single locked off shot in 13. Since it's all handheld it's much, much more stable than Last Exorcism because the character itself is not supposed to have a character. But it's all handheld, which goes back to the whole helping the performances and injecting the energy. Right.

Jason Buff 1:45:23
I mean, it's not what I mean is yeah, it's not like a shaky camera, though. But it is. Right, right. You know? What was the hardest part about changing formats and going into like a purely narrative? And, you know, multicam kind of shot the film with that. We're in general, what's the hardest part of like making a film what's kind of the part that you dread?

Daniel Stamm 1:45:44
I dread them all. I'm terrified of every single step of it. And then every, every time after that step is done. I'm always like, Oh, that was kind of pleasant. I don't know why I was so afraid of this, but your next part is really gonna suck. And then, with every absolutely ever since, when I'm writing, I think writing is the most terrible when I'm casting. I'm like, Oh, my God will never find our people. When I'm blocking. It's, it's it's a stressful thing. If you're not not made for that I don't think character was unnecessarily made more of a writer soul than a director. So I'm very introverted and shy and don't really I'm not a leader person that goes back everyone, look at me, I have the solution, follow me kind of thing. So it sucks. Directing sucks a lot of energy, every minute of it. Just being social and being in exchange with so many people for weeks, it's just I'm dead after a movie. So that's kind of hard. The Perfection isn't it's definitely hard because you have with the standard movie, because you have a very clear idea of what you want it to be. And because it never is, you're always slightly frustrated. And you have to work against that frustration, whereas with a fake documentary is the opposite. It didn't have a very clear idea of what the outcome was gonna be. But you get all these gifts along the way. So you're always in a state of euphoria. So it's very different, like one is a very dark place. But even with Last Exorcism, I am so tense when I'm shooting, that I can't, I can't really enjoy it. If I look back at the past exorcism time, which was the greatest time was great cast, Ashley Bell could not be a lovelier and mortality person, I had my friends around me and my cinematographer, my editor, it could not have been a bit of time. And after it was done, I was like, Why didn't I enjoy that more. And it is because you're always anxious, because they're always expecting the next day to kind of go down in flames somehow, or me at least I do. I'm kind of a defensive pessimist. I'm always expected Doom around the next corner. So that's maybe the hardest, hardest thing with the standard format entity, you have to block and there's so much you don't have to do in effect documentary, you don't tell the actors where they had to stand when they say what line, you know. And that really helped. And, and it saves you a lot of time because you can count on the camera following the movement of the actors, because you don't have to light anything, you can pan and go wherever you want. And it's just much more restrictive, in a in a standard format.

Jason Buff 1:48:17
Now, do you watch films? While you're I mean, the obvious question is, and I know that you've you answered this previously about movies like The Exorcism or movies that are kind of in a similar genre. Do you try to watch movies that are kind of in the same genre that of the one that you're making? Or do you try to

Daniel Stamm 1:48:37
Like with Last Exorcism, it was important because we knew that we were up against a classic, The Exorcist that no one has ever gone up. And if we were trying to top it, we just fail. So the only the only way for us was to stay away from everything that the exorcist did. Like the levitation of crawling down the stairs backwards and for this whole sexual stuff, and go for something completely different and get out of the way of The Exorcist. And because of that, it was important to watch that the exorcist and know what in and out and also watch recent movies like The Exorcism of Emily Rose, because you also wanted to stay clear out of stuff that they did and think there was, there was a scene that I loved in Last Exorcism. That was so creepy. And then someone gave me a copy of paranormal activity before that came out. Last Texas, and it was exactly the same scene. It's that scene where the girl stands up and just stares at her boyfriend sleeping. And then it's kind of the clock going forward to do it. And you know, she stands there for eight hours. And we had the same without the clock obviously. But we had the same with the sun going up and sun going down of our girl standing there staring at the exorcist who is asleep. And we had to cut that scene out because I know we would have been accused of copying that scene even though I hadn't seen when we shot it, or wrote it.

Alex Ferrari 1:50:00
We'll be right back after a word from our sponsor. And now back to the show.

Daniel Stamm 1:50:08
Yeah, but yeah, you kind of have to be aware of what the movies are already gonna be compared to my next movie that I'm working on right now as a home invasion movie, slept watched, you know, the strangers and you're next. And all those movies that came out recently or that are classics, the genre, wreck wreck and wreck too. And you know, the magic also, it helps to just pull freeze frames from stuff that you like, or look at you like that doesn't have to be home invasion movies, necessarily. Like I've told a lot of Blade Runner references that obviously, it's couldn't be more different from storyboards. But I really liked the look. And it really helps if you can show people what you like and what you don't like, with my cinematographer, I don't have to do that anymore as much because we've made so many, I mean, many movies together, but we've known each other for 15 years, and my taste hasn't changed and his taste hasn't changed. So we don't have to re educate each other every single time we've worked together. But it definitely helps for everyone else. And for the producers that always ask how are you going to shoot this? Which is such a weird question, how am I gonna shoot it? But I don't even know what they're talking about? I guess they mean, what is the color spectrum? Or are you going to use long lenses? Or not? Are you going to move the camera? And I mean, a lot of directing is pretending that you have answers that you actually don't have. It really is like every every meeting that I have, the truth would be? I have no idea like to every question, how what do you Whom do you want to cast? What do you I have no idea. I'm not there yet. We're still in the story. But you need to give them answers because they want to feel that you're in complete control, which everyone knows is alive. Because everyone is lying. Every director that's auditioning for a movie is coming up with all these, you know, completely made up things that they throw out as soon as they start making a movie, but you first have to walk in with a concept. So it really helps to have a visual presentation together. And to have a starting point for the work you're going to be doing.

Jason Buff 1:52:10
Well, I've got one final question for you. I really appreciate you know all the time that you've given us. If you could go back in time and give yourself advice, give a younger version of yourself advice, what would you tell yourself?

Daniel Stamm 1:52:24
Well, I lucked into it, I would tell myself to fucking hell enjoy it. Because there's nothing wrong with enjoying it, it's not suddenly gonna derail just because you enjoy it. You know, you don't have to live in fear day. But I know exactly that on the next movie, I'll be in fear again. And maybe that's just my MO. And I think it's getting better from movie to movie, it's probably not something that I can just tell my younger self, and he would do. But I lucked out with a lot of things that that did happen with me. But I would tell and I basically gone through that while we were talking, I would tell younger people not to to look for the green light, wait for the green light to write something for the resources that they have to not be perfectionist and wait for the right moment because it'll never come and to not try to impress Hollywood with stuff that is money related because they have all the money in the world. I think those those things, that's actually at least what I'm trying to tell everyone from my old roommates who I watched wait and develop for five years, and the script was never quite ready. And maybe someone optioned it. And maybe they'll get an agent until they walked out of the door with the script and said fuck it, I'm going to shoot this myself and I'm going to shoot it now. I always thought it was never going to happen. And so I think you have to get to that point. And if you look at people, how people that are working in the film industry, how they started, most of them have exactly that story. If it's Oren Peli with paranormal activity, who just shot it for $15,000 in his apartment with two friends, or whomever, like the first efforts are always, almost always independent efforts that they didn't need anyone's approval for. Because no one is going to bet on you until you've proven that you can do it. Short films are not proving it to them anymore. So it has to be a feature. So you do have to make a feature on your own. And then just pray that you get into festivals and get noticed some?

Jason Buff 1:54:21
Yeah, I think that's you know, I did an interview with Brian unit, which Oh, yeah. And that was one of the key things that he said during that interview was that, you know, when they're putting together projects, that they're not one of these gigantic studios, they find different elements and it's like, okay, what can we let's build a story out of what we already have versus you know, what, what I would do when I you know, was just as writer was I would sit down and I would just say, okay, what can I imagine? You know, I put stuff together and there was a part of me that would try to you know, okay, well I don't want to have that spaceship blow you know, I tried to make it small enough. So a production company would look at it but I was never writing it from what do I have right here around One way that we can actually film and just, you know, make something really quick. So I think that's

Daniel Stamm 1:55:03
Why it's really important because you think it'd be easier if you have more freedom. And if you can write whatever you want it, you're not restricted by reality. But I think it's the opposite. Like with me, at least with necessary death, the story came very quickly, because I had all these restrictions, and it didn't look in outer space, and it didn't look to the French Revolution to whatever, but it was very clear, it has to be something that takes place in my kitchen, you know, and that, that suddenly gives you a better framework for stuff. And that, that helps for sure, I wouldn't even because you said you were writing something smaller, so that a production company will like it, I would even urge people to go one step more radical, and write something that they can do without a production company, because even production companies are not, most of it will fall apart, or they're never gonna make it and you're tied up. And that stuff, if you really, you need the persistence and the energy to emerge with something that you've made without the help of a production company, I think, and they're probably a lot of examples that would prove me wrong. But, but I also I don't know anyone who actually relied on a production company and then got a movie made. I just don't I know the people that have gone the other direction and shot their own thing. And then one festivals and my wife was shooting something with our best friend right now they've made a movie that was huge was made for $10,000 or something. There's just the thing is that there's no excuse anymore. Today, I understand that there were times when you needed that kind of money, because the average cost a quarter million dollars and for the the camera shot 35 millimeter film or whatever, and you needed that support. The great thing is today, you need talent on your site, but you don't need the support anymore. And that's really a big chance that we should take a think. Well, Daniel,

Jason Buff 1:56:56
I really appreciate you coming on the show. I mean, this has been an amazing episode. We're at like two hours now.

Daniel Stamm 1:57:02
It was really, really fun. Thanks, Jason.

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IFH 679: Screenwriting a Multi-Million Dollar Movie Franchise with Aaron Mendelsohn

Today’s guest is a screenwriter, director, professor, and Secretary-Treasurer of the Writers Guild of America West Aaron Mendelsohn.  He is best known for co-creating and co-writing the successful AIR BUD family film franchise, which sired eleven sequels and generated millions of dollars over the years. If you have kids, then you probably already have seen an Air Bud spin-off film.

Aaron has a number of projects in development, including the drama pilot BAD MEDICINE with ITV America and the action-comedy ARMOR HERO with Alpha Pictures.  His romantic comedy, LIKE CATS & DOGS, aired recently on the Hallmark Channel.  He recently wrote the animated feature PRINCES for Warner Bros, the drama pilot THE ASSOCIATE for Sony, and the animated pilot HOODS for Cartoon Network.

Other produced projects include the perennial ABC Family holiday movie THE 12 DATES OF CHRISTMAS, the Lifetime TV movie CHANGE OF HEART, the Fox TV series KINDRED: THE EMBRACED, the kid’s TV pilot THE ADVENTURES OF TAXI DOG, the Family feature THE THREE INVESTIGATORS: THE SECRET OF TERROR CASTLE, and the independent feature CHAPTER ZERO, which he also directed.  Aaron has also written film and TV projects for Fox, New Line, Showtime, Paramount, the Spike Network, New Regency, Hasbro Studios, Bob Yari, Lightstorm, and Arnold Kopelson.

Twenty years into a successful screenwriting career and he still loses his way in the thickets of story-breaking and script-writing. Aaron assembled The 11 Fundamental Questions: A Guide to a Better Screenplay to help guide his path, and they’ve been his road map ever since.

“This is a VERY smart way to deconstruct and demystify the job of screenwriting.”
– Billy Ray, Oscar-nominated screenwriter of “Captain Phillips”

Starting out as a personal story-breaking method and evolving into a masterclass that Aaron has taught around the world, THE 11 FUNDAMENTAL QUESTIONS is now an ebook (newly revised and expanded for Amazon/Kindle) that shares the secrets of his successful technique. Simple and intuitive, each question in the book is strategically designed to elicit key story points, challenge lazy writing, and stimulate ideas.

Wherever you are in the writing process, and whether you’re writing for film, television, new media, or books, asking yourself the 11 FUNDAMENTAL QUESTIONS is a great way to enhance your creative process and sell more projects.

This is a fun episode. Get ready to take some notes. Enjoy my conversation with Aaron Mendelsohn.

Alex Ferrari 2:02
I like to welcome the show Aaron Mendelsohn man, how you doing?

Aaron Mendelsohn 4:12
I'm good. How are you Alex?

Alex Ferrari 4:14
I'm good, man. I'm good. Just you know hanging in here in this this crazy, wacky world that we're living in?

Aaron Mendelsohn 4:20
Yeah, likewise, where are you? You're based

Alex Ferrari 4:23
I'm in L.A I'm in Burbank.

Aaron Mendelsohn 4:25
On Burbank. All right, so if I threw a rock really hard from city to city, I might, it might land in Toluca Lake,

Alex Ferrari 4:32
It might it might land in Toluca Lake and ripples might splash on to me. Yes. Exactly. Yeah, it is a crazy time. I can't even I've talked about it so much as far as the the the COVID thing, but you know, we're doing what we can and the industry is changing on a daily basis. Nobody knows where the hell anything is going.

Aaron Mendelsohn 4:53
Oh, whenever did by the way.

Alex Ferrari 4:55
This is obviously obviously, but now even more so like before, there was some sort Have some sort of guidance, like, you knew that on Friday there was going to be released a blockbuster movie in the summer, and it was going to generate X amount of dollars more unlikely we had that certainty. Yes, we don't have that now.

Aaron Mendelsohn 5:16
Now it's true. It is. But it makes it interesting. I think it it kind of it was good for the world and Hollywood to kind of have a reset have a little bit of a pause button. You know, it's interesting that the, the Black Lives Matter issue has really risen to the forefront during this time of reflection and reset, because, boy, I'm hearing a lot in the writers community. how, you know, we think we're this progressive, liberal, egalitarian community and new probably compared to a lot of others we are, but there's so much even systemic racism, and bias that happens in the writing community in the screenwriting community and television writing, that this has given us a opportunity to kind of reflect, yeah, reset and see how we can do things differently going forward. There's,

Alex Ferrari 6:11
there's, there's no question about it. Um, I mean, I mean, I growing up I remember watching, you know, I'm a Latino man, have been all my life. And, and I remember watching Looney Tunes, and watching Speedy Gonzales, and I'd be just like, and I never thinking twice about it, but like, as I got older, like, Whoa, that's pretty messed up. Yeah, it's fairly, like, Okay, all right. So look, it's it's, it's something that's in Britain, and I'm bred in this, but it's ingrained in the in the fabric and fortunately, and something hopefully, we'll be able to do. And we, as filmmakers, and writers have the power to really do some change because filmmaking, movies, television, storytelling is the most powerful medium to start that change, without questions. So we started off heavy, so we're gonna go a little lighter now. So how did you get started in the business?

Aaron Mendelsohn 7:16
I got started, I knew I was going to be a screenwriter since I was five years old living in Anchorage, Alaska. And I knew I was going to go to UCLA and I was going to be a screenwriter. Even when I was in kindergarten and Mr. And Mrs. McKinnon's class, obviously, I knew it. And I made it happen. I went to UCLA, I studied screenwriting at UCLA, and then emerging into Hollywood with a script under my arm that everyone passed on. Everyone's shot has died. It was it was a terrible script. So it's not surprising. And then I wrote another one and I wrote another one I got over this sort of illusion that you write one screenplay And the world's gonna be the path to your doorstep, it really was an iterative process. For me, and and my screenplays got better. But what was interesting is the thing that really broke through for me is that I wrote a script about my family. I wrote a script about how my dad came out of the closet, after 27 years of marriage, and how, you know, obviously, that threw something of a hand grenade into the family, I mean, ultimately a good one because he needed to be himself. But it was something of a disruptive event. So I wrote a movie about that in the early 90s. And everyone passed on, it

Alex Ferrari 8:35
wasn't the right time.

Aaron Mendelsohn 8:36
It was not the right time, they were just not doing it. And finally, lifetime, the lifetime network stepped up. And we made the movie with Jean smart playing my mom, and john Terry, who you may remember from last play, playing my dad. And it was something of a little groundbreaking film. And so that was sort of my, that was one of my first projects. And it really took kind of like stepping back and writing something that was kind of highly personal. That that broke me through.

Alex Ferrari 9:12
So it's the opposite of everything that everyone tells you. It's not to write something personal. Like don't get yet don't write a movie about your family that's never going to sell is basically the the advice I've heard 1000 times.

Aaron Mendelsohn 9:24
I know it depends on the family. True. Families are interesting. You know, I have my aunt Dina, let me tell you her stories. No. And Tina's not interesting. You know, your dad coming out of the closet and and marriage, you know, kind of breaking up because of it. That's a little more interesting, although even now, that's passe.

Alex Ferrari 9:47
Yeah, well, I mean, Grace and Frankie alone. I mean, they built the series based on that concept. That's right. And they took the whole thing and added a bunch of a bunch of spice to it. If you as they say, Yeah, but it and that's another thing really interesting to talk about is timing. Because sometimes they're the certain script or certain movies, certain filmmaker all everything has to come together kind of like in this vortex and hit all at the same time for certain projects to go. We're five years earlier 10 years earlier, it doesn't happen as like the script like you were walking around with a script that you remember. I remember what Unforgiven was bouncing around Hollywood for like, 2030 your bodyguard was bouncing around Hollywood for like, 30 years.

Aaron Mendelsohn 10:33
Yeah, well, they're gonna make westerns until finally, you know, Clint Eastwood stepped up and said, you know, hey, I'm the western guy. Let's let's make this Western bodyguard, you know, they had to get Whitney Houston, you know, a big kind of iconic celebrity to do it. So yeah, a lot of it's timing, luck. It's just courage. You know, someone, a producer, a studio has the balls to say, yeah, I'll take a chance with this. It's not it's not a superhero film. It's, you know, a strange social commentary with a black lead in a white liberal neighborhood. And it's a horror film. I'll take a chance on that. And, and then they're surprised when people are like, God, I've really wanted to see that. I've never seen that before. But there's just not a lot of courage in this town. To know that it's, you know, they wanted to have some precedent.

Alex Ferrari 11:28
But isn't, but I mean, even it's, I've said this before, in the show, man, this whole town is run on fear. I mean, the entire town is run on fear, and, and, and mitigating a loss, not gain, taking risks for gains, but mitigating loss. Because if you lose, you lose your job, you lose your reputation. And it's like one, it's like before, I remember back in the even in the 80s, in the 90s, where studios would take multiple swings at the Bat every year with their films, they do 3040 movies that take some risky stuff, they do some study stuff. But now it's like, every single one has to be a homerun or people get fired. Studios might even go down depending on the size of the budget.

Aaron Mendelsohn 12:09
Yeah, it's a shame. It's sort of a Reggie Jackson approach. You know, it's all homeruns are nothing like you said there has to be those. They were happy to have singles and doubles with these kind of lower budgeted dramas, the 70s were filled with film, you know that we're, you know, the conversation and you know, these great blow up and these great taxi driver, taxi driver. I mean, imagine it had you have to turn taxi driver into a superhero or supervillain movie, in order to get it made today and

Alex Ferrari 12:44
what they did they did the job.

Aaron Mendelsohn 12:47
That's the only way they'll do it. If we could put the Joker in it, then maybe we'll give you 20 million bucks to make this film.

Alex Ferrari 12:54
How much was the Joker make? It wasn't that

Aaron Mendelsohn 12:56
Joker was probably 80 or 90.

Alex Ferrari 12:58
Yeah, but that's and that's still pretty low in it. Cuz it's not a it's a character piece. It's not a special effects movie. This

Aaron Mendelsohn 13:04
is the King of Comedy, but with a guy with makeup on his face. And it's funny because Robert De Niro and Scorsese was attached as a producer at one point. So

Alex Ferrari 13:12
it's just it just comes full circle.

Aaron Mendelsohn 13:14
See, you could see what's his name Todd. Who did? He probably said, Okay, guys, I know it seems like an art film. But the reality is this film has been made before and it did well is can you comedy taxi drivers. So you know, and we add the superhero thing. So it's a hit.

Alex Ferrari 13:32
If I get some money, and they made a lot of money with that film.

Aaron Mendelsohn 13:36
A shift out of money was a trick question the other day that said the Joker was the largest the highest grossing R rated film in history worldwide.

Alex Ferrari 13:43
It did it finally did it break that? Indeed, yeah, that's and that says something to Hollywood that we want this kind of storytelling, we want this kind of story to our our are not pG 13 are tough, tough, tough themes. I mean, that's a disturbing Joker's a disturbing film.

Aaron Mendelsohn 14:05
Yeah, it is.

Alex Ferrari 14:05
I mean, it's a disturbing film, and his performance is so just really busy. And I knew this is going to happen here and I knew this was gonna happen. We're just gonna keep going. We digress. Um, so with all of this, we were talking about great Cinema of the past. You have to tell me a little bit about your time at the Criterion Collection sir.

Aaron Mendelsohn 14:25
Criterion Collection was a dream job. So when I was at UCLA, I saw I answered an ad to go work for a company called the voyage.

Alex Ferrari 14:34
composure forge a company major boy

Aaron Mendelsohn 14:38
wager company got I forgot. And they were doing the early days of the Criterion Collection in these movies on LaserDisc they had just come out with Citizen Kane and and did their first few films on LaserDisc and C A, B, or C lb. lb. C. So

Alex Ferrari 14:53
now you see you're talking a completely different language than most people listening. I understood everything you said. So I know What a CSV is, I know what a CSV is. And I also know what a LaserDisc is. So for the kids listening a LaserDisc is imagine a DVD, but the size of a record. And then you would have to flip it. You have to flip it

Aaron Mendelsohn 15:16
as a cat's ass

Alex Ferrari 15:18
is in the shot.

Aaron Mendelsohn 15:20
I'll just do this.

Alex Ferrari 15:24
I don't have the rights to his ass. So if we can move him along, that'd be great.

Aaron Mendelsohn 15:29
I think he popped by the way. He's a punk punk.

Alex Ferrari 15:33
So a laser This is imagine a DVD that's a much bigger, but then the quality is still standard definition. So it's very still, but better than VHS. Bye. Bye, bye miles. But you would have to midway through the movie, get up and flip it. Flip it like a pancake, and then put it back in and continue watching it. Now that on CLV. is now we're doing a LaserDisc tutorial. On CLV you would have lesser quality but more time on the side of the disc. I don't remember what the timing was. I know, on ca beats

Aaron Mendelsohn 16:09
per side.

Alex Ferrari 16:11
I thought I thought ca v was half hour per site. I think you might

Aaron Mendelsohn 16:13
have been an hour out CLB was one hour and ca B also gave you the opportunity to interact more you could you could do more interaction with the CA v LaserDisc. And so the Criterion Collection as you may remember, would always have special edition. You know, a supplemental material at the end of the LaserDisc. So you're not the Civ version of of a 2001 A Space Odyssey which I produced. We had a whole side filled with extra goodies straight from Stanley Kubrick's estate that we added on to the to the end of the film so you can take a real deep dive into the the library materials went into it. Did you speak to Mr. Cooper cuddle?

Alex Ferrari 16:59
Are you in touch contact with

Aaron Mendelsohn 17:01
our my boss did. He was you know he never left England, Brett sent to a new cut though he sent us like a two inch. He did a new transfer for the crew. He was a big fan of the Criterion Collection. So we did a new transfer of his film and fixed a couple of things. And so we got a really pristine, beautiful print on two inch to strike the sounds. I'm not sure that means but

Alex Ferrari 17:30
it was a two inch tape. It was like a mastering tape back in the day. It was in two inches, like you know, pro pro you're at

Aaron Mendelsohn 17:38
now it's probably like 80 inches. But now it's all digital but but the greatest pleasure I had was that I got to produce a special edition laser disruptive graduate which is my favorite film it's and so much fun. We got a second audio track from this UCLA Professor Howard I can't remember his name. But he did this amazing second I Oh, he new film like the back of his hand.

Alex Ferrari 18:04
I got it. I was telling you off off air that the graduate is one of my favorite LaserDisc because when I was in high school, when I saw it, I was collecting criterions back in the day. And it was the first kind of experience to like film theory like real, real film theory. And I mean, he analyzed every frickin frame of that it was just magical to listen. And for people listen, for people that are listening, you have to understand that they think criterion was the one that came up with the concept of director commentary. I don't think it was a director commentary prior to that.

Aaron Mendelsohn 18:43
There may have been one or two special editions here or there. But it really became our whole mudiay. And and the supplemental materials and it really became Criterion Collection became the, you know, kind of dependent while the senate fireplace kind of files. Exactly. And I think they still, you know, they have a criterion channel, they still come out DVDs. So it's but that was really you know, for someone who was in film school at UCLA at the time, it was a dream job. And it taught me a lot about storytelling.

Alex Ferrari 19:15
So yeah, and we could talk about criterion for about another hour, but we will we shall move on. And now I'm going to pitch you a movie. It's about a dog who plays basketball for a high school as I think high school team. Would that pitch work?

Aaron Mendelsohn 19:35
No. That's a terrible idea.

Alex Ferrari 19:40
It's a horrible, horrible, absurd

Aaron Mendelsohn 19:42
it's absurd, silly idea. And by the way, we did pitch it like that we we pitched Air Bud and everyone said That's ridiculous. So we ended up my old writing partner Paul Thomas. He and I SPECT the script for Air Bud and We didn't just, you know, think of this, that that ridiculous idea and then write it and then go find a dog. We met the dog first. Obviously, there, you know, there was a we were with the Broadway Danny Rose of agents. Back then he represented us he represented dogs he represented, you know, one legged bearded ladies got it fair enough.

Alex Ferrari 20:25
So hot, like the operacional got it,

Aaron Mendelsohn 20:27
upper echelon of agents. And so we came in the office one day and and there was buddy, sitting there, and our agents like guide guide, you gotta check out this dog. This dog's remarkable. He's obsessed with balls. We're like, Ah, that doesn't sound like no, no, you gotta. And he started throwing balls at this dog. And, you know, and the dog would, you know, bounce them back to us and catch baseballs and hockey pucks. And he's like, you got to write a movie for this dog. He's David Letterman's favorite, stupid pet trick. And we're like, okay, it's not exactly what we envisioned for ourselves. When we got out of film, school. Writing, we're gonna write taxi driver and stuff.

Alex Ferrari 21:09
And we all are

Aaron Mendelsohn 21:10
obviously, gay, my gay father story. By we saw that this was a pretty remarkable dog when we realized, okay, it's a pretty stupid pet trick really, that this dog can do. We'd be doing halftime shows and stuff like that. But we realized that really, at the core, if we wrote a movie, that's a really a love story between a boy and a dog. And that the reason that the dog plays basketball, is because he realizes the boy loves basketball. And the boy is lonely, he just moved to this new town. While he sees like playing basketball with this boy would actually, you know, awaken this boy and enliven him and and empower him. And then we knew we knew when we had that little post it note of, of kind of what I call the the central idea, which is everything that dog does, he does for the boy, once we knew we had that emotional through line. That Foundation, we knew that we could prop up this move we could build a movie on on this kind of silly gimmick. And, and the movie just kind of flowed from us at that point. And we we wrote it. And but then all the studios passed on the script. They're like, this is ridiculous. You know, dog doesn't play basketball. We're like, well, we have one that does. They cannot be bothered. Yeah, right. Really, you know, talking about courage. This little Canadian production company, Keystone productions had made one or two, like erotic thrillers at the time. skinemax gonna make style match films. They saw the they saw the promise in this film.

Alex Ferrari 22:55
This should be this should be a script on how

Aaron Mendelsohn 23:00
the making of the start off with softcore porn. Yeah, I wouldn't even tell you about the strip club. They took me to when they were shooting this film, because this is a family,

Alex Ferrari 23:11
obviously, obviously, obviously.

Aaron Mendelsohn 23:13
So I resisted existed, you know. So we wrote the Dave love the script. They optioned it. And then they brought on Charlie Martin Smith to direct Charlie Martin Smith, you may remember was an actor in American Graffiti and a lot of other films never cried wolf. He was kind of that Toad toady character.

Alex Ferrari 23:34
Yeah, I remember him.

Aaron Mendelsohn 23:36
So he worked with Carol Ballard. On never cry wolf. Carol Ballard did the Black Stallion. Yes, his most beautiful moving films ever, and a boy in a horse. And so Charlie brought that kind of ethos to the film, kind of a carol Ballard s gentle moving, not a ton of dialogue. I mean, he really kind of like, in our rewrite encouraged us to really kind of make it more moving and more emotional and quiet and more like Old Yeller, and all these films. And so I think that he did a beautiful job of conducting this film directing this film, and making something that you know, we thought was just as kind of little a little silly film, right? And it's kind of become, it's become a thing.

Alex Ferrari 24:25
Oh, no, it's, I mean, I remember when Air Bud came out, and I was like, like anybody else who saw the poster? It's this ridiculous, by the way. Yeah, they're right. Yeah, they're right there. They're behind you. It's really it's a dog play basketball, like double HUBZone play basketball, but also for everyone listening while Disney picked it up to distribute it

Aaron Mendelsohn 24:48
yourself from the grave came out said to them and but we actually we were at AFM in 97 or whatever. After we shot the film. The film was even finished. There was a, a promo reel at Keystone made. And there was a bidding war over the film just based on the promo reel, because they saw the dog was actually doing this and that ends a good film.

Alex Ferrari 25:13
And they bought it so and so Disney bought it at a like hit Disney heard about it at AFM and there's like, No, no, no, we need I mean, it is a Disney film, if you're gonna do it, that's that's a that's a good route to go back then even Disney would never release that a million years today. But again, it's about timing. Right? It's about that Disney plus would release it. But Disney's twice.

Aaron Mendelsohn 25:35
Yeah, it's too small. I mean, it's a $4 million film, it looks like a little tiny character. It sort of has a as a very low budget of vibe to it. But you but they recognize the sweetness of it. They also recognize there was a 10 film franchise in this thing. And they're like, a minute.

Alex Ferrari 25:55
Well, I mean, so you got Air Bud going. So now it gets released. And it does it does fairly well. Yeah, it does. How much it didn't Did you remember how much it made?

Aaron Mendelsohn 26:05
I think it you know, it made like 30 million at the box office, which is not a ton but for $4 million dollar film was great hearing. But on.

Alex Ferrari 26:14
But video It must have just sold

Aaron Mendelsohn 26:18
hundreds of like on DVD outs my house in Studio City I bought from the first residual check I got from the release of the bill.

Alex Ferrari 26:28
Oh, my God. Yeah. Yeah. And I can only imagine so. So how did the town treat you as a screenwriter? Because you're the Air Bud guy now like air bug guy can't he can't write taxi driver? That's just not it? Yeah, right. Taxi Driver. So how did the town treat you what doors opened up, because I always love when I have someone on the show who's had not only success, but phenomenal success in a in a small in a way in an area of our business. You know, I'm always fascinated to see how that took you to the next place or what opportunities presented itself or how the town treat you. Because a lot of times there's this, this kind of myth of like, Oh, they just must have just pulled up the truck and just dumped money on him. And he could do whatever he wants. I'm like, man, something.

Aaron Mendelsohn 27:15
It's an interesting line, you know, writing a film that was very specific like that, and very, very genre sub genre like that. It did open up some opportunities. My partner and I sold a couple of pitches. After that we were hired on a couple of things. They're always family films, you know, so we definitely got pigeon holed family comedy, that kind of thing. But we also, you know, because Air Bud was so so narrow that it wasn't like we were suddenly on the a list. It was very small bucket. However, what's happened since is that ever since is that whenever we would try to or I we broke up a couple years later, and I went off on my own. Whenever I tried to do something, which is really my forte, which is character driven drama. They're like they look at 13 films on my you know, I get credit on all the Air Bud movies, I only wrote the first two. But they see this huge IMDB page filled with Air Bud credits, and then a couple of other family films that I've done. And they don't believe that I can do drama. Right. So I've had to try to reinvent myself by specking Drama scripts drama pilots to really to show and prove that I'm more than just kind of a one. A one trick dog.

Alex Ferrari 28:36
As like you said that that franchise went on to spawn with 12 other movies don't sequels? I think, because my daughters have seen all of them. I'm sure. It's the space buddies, the spooky buddies, the treasure buddies, the and I can imagine, I can imagine they're just sitting around because I know you don't have anything to do with these. So but I'm sure there's some executive somewhere sitting around like Alright, what can we do? It's got a bunch of puppies and put them on a treasure hunt. Oh, then now they're in a haunted house. Oh, now

Aaron Mendelsohn 29:07
let's put them in space. Yeah, sure.

Alex Ferrari 29:09
Like a superhero. There was a superhero one too. I mean, they all got superpowers as dogs like it. And they talk now where Air Bud didn't talk. No other dogs.

Aaron Mendelsohn 29:20
It's become something of a twisted. There. There are a lot of negative words I can say. But at the same time. They you know, they would send us a check every year when they would make these things so I can't complain. You know, we originally envisioned maybe three buddy films because the original dog, the trilogy, basketball trilogy, he could play basketball, which was remarkable. He could play football, which became the second film because he could catch these huge spirals. He also could play soccer. So we envisioned three maybe four because of hockey and you know, volleyball. I

Alex Ferrari 29:55
mean, maybe Yeah,

Aaron Mendelsohn 29:56
well they did. I think they ended up doing volleyball. You know, I mean, we I envisioned at least it's sort of staying within sports and we wanted to stay real, where it really felt like this was a dog and a human world. And, you know, but then eventually, the sports movie started running out of steam and the Keystone people came up with the quite brilliant idea to base it on the puppies. And those puppy videos made a fortune. They made a fortune they just kept they make them for like, you know, three or $4 million every year. And they would sell like hotcakes. And because kids love they're talking puppies.

Alex Ferrari 30:32
I mean, it's it's talking puppies. I mean, it's not a it's it's not hard. Like, I always tell people like if you want to write you want to make a successful movie, have a dog save Christmas, like that's, yeah, you got a dog saving Christmas. You're good.

Aaron Mendelsohn 30:48
When you should say that.

Alex Ferrari 30:50
Because my next film, sir, is about talking puppies who save Christmas. And I think that's already been done.

Aaron Mendelsohn 30:55
They're fully grown dogs. But they do say Christmas. Yeah.

Alex Ferrari 31:00
So what I'm hearing from you is that you're very upset that these This company has not taken the true essence of what you had in mind the seriousness of what art is the art of the basketball, playing dog in the original film and have bastardized it for money.

Aaron Mendelsohn 31:18
For money, of all things. I mean, we saw Hollywood by business, we went into the earbud business for the art of it for the artistry. And, you know, we wanted to make the Joker of of dog

Alex Ferrari 31:34
of basketball playing dog movies. Alright. And

Aaron Mendelsohn 31:36
he went off to make the Green Lantern. You know,

Alex Ferrari 31:39
I mean, the the horror, sir, the horror. And I'm assuming that you're so again, you're so upset about this, that every time they send you that residual check, you just rip it up.

Aaron Mendelsohn 31:49
I just give it to charity. Give it to dog rescue. Yes.

Alex Ferrari 31:54
Fair enough. Fair enough. So it's very interesting, very interesting. The whole Air Bud saga

Aaron Mendelsohn 32:01
in its you know, you mentioned the I I teach. I teach a couple of classes at Loyola Marymount, I've been teaching there for a few years and a big conversation we always have is do you brand yourself as a certain kind of writer? Or do you follow your Muse because you may want to write a whole bunch of different things. And it really is a dilemma. Because if you do brand yourself, you actually can be at the top of or you can be on the lists, as you know, like Zack Penn, very early on branded himself as a great action writer, action adventure kind of writer. And he's formulated a tremendous successful career out of this, you look at Jordan Peele and these other guys that are, you know, are kind of sticking in their lane in terms of the kind of things they write and they have a lot of success. But as writers, we often you know, we want to write different things. But then the problem is then the town doesn't know what kind of writer you are. So here I am the earbud guy, they're like, Oh, we bought a dog I get approached with every dog movie Lassie, you know, Rin Tin, tin, every dog movie, or TV show comes my way, which is great. However, I'm really interested in writing, you know, more like the taxi driver. I'm really interested in true stories. So it's, it is hard. It's a bit of a dilemma. I almost feel like, because I did fall on my muse into independent film. Shortly after I did Air Bud. I went off to Florida and shot of our rated independent character drama. And it did nothing for my career. It set me back. It's a matter of fact, right? Because I came back and they're like, wait, aren't you the Arab guy? What is this?

Alex Ferrari 33:48
Well, this is very interesting conversation because the town in general, they need to put you in a box that they can't comprehend someone who's multifaceted that could do multiple kinds of storytelling. I mean, we all don't have the privilege of of Tarantino's career, who jumps genre and does whatever the hell he wants. But that's a that's an anomaly. He's an anomaly in the writing space. Sorkin even Sorkin stays kind of in his lane?

Aaron Mendelsohn 34:14
Yeah. Well, even you know, Tarantino stylistically, the style of writing his films is kind of the same. You could say the same thing about Shane Black, Shane Black or a Wes Anderson. You know, a lot of these guys they do move around into different genres, but the style is the same. But this town does want to put you in a box, then that's so so the question is do you like like your students saying,

Alex Ferrari 34:42
Do you brand yourself because like, when you were saying you like I got niched, down to this little bucket. I but when you were saying that in my mind, I'm like, Yeah, but you were at the top of that bucket. Middle, middle button. No, but the point is like every dog movie in the dog, dog family little space, which is like a niche of a niche of a niche of a niche. You're the top dog, oh guy had to say it Oh, so bad. But you're but you, but you're, you know, you're getting those phone calls. So as a working writer, it is it is a good thing to kind of niche yourself down and create this kind of brand for yourself. But as a creator, you might want to go out somewhere and do other things. Has there ever been in in Hollywood? I know there has to have been, but there's been like a, you know, let's say you know that the Air Bud guy, which is you, decides to write taxi driver, but sends it out under a pseudonym. And then it gets a whole lot of heat. And then who is this? Who is this writer, and then your agents like nice. He's like very Charlie Kaufman style you He doesn't even want to talk to anybody. And they're like, and that just builds up the hype even more to the point where they're spending millions of dollars. But who's the guy? I'm like, I can't tell you. I can't tell you. He's my client. client privilege. I can't Can you imagine you should do that?

Aaron Mendelsohn 36:01
I'm saying that's a brilliant idea. I should have done that. I should have done that. Yeah, I still can. That's right.

Alex Ferrari 36:09
Absolutely could because by the time that they've already sent you the checkout Oh, here we're gonna give this guy $2 million. For this this script. We need to know who he is. And like after the check clears, we'll tell you who he

Aaron Mendelsohn 36:21
review it

Alex Ferrari 36:22
will reveal. So imagine if they've got you've got Shawshank Redemption in their hands that they just bought. And they're like, well, who wrote is like what's the airbag guy? What? The reveal

Aaron Mendelsohn 36:34
blood draining from their faces. What have we done?

Alex Ferrari 36:39
It was like when Peter Jackson got Where? What's this guy that I use when I used to run on new new line. He hired Peter Jackson off the pitch for the Lord of the Rings films. And Peter had done The Frighteners and a couple other films. Suddenly Creek and heavenly which was a fantastic film Heavenly Creatures and and and Frighteners, which is also great. But look, he's not Cameron. I mean, he didn't have a snuff. Spielberg didn't have a history of like, massive films. And then they saw one of his first films, I forgot the name of it, but it's like this really bad. I think it's called Bad, something bad. It's literally called something bad, or like, the word and then Bad, bad, bad taste. I think it's called bad taste. And it's like this. corpsman style heads exploding horror, comedy ish thing, like really bad. And then they said, Oh my god, we've just given this guy $200 million dollars. Like, what are we doing?

Aaron Mendelsohn 37:44
Well, and that's a shame because that was early on in his career. Right. It was a certain type of film. Yeah, they, you know, he proven himself since and but yet,

Alex Ferrari 37:53
they they still scared. They were still scared. Fear here. Like you said, fear, fear, fear fear. So let's talk about your book. You have a book called the 11. fundament? Well, first of all, it's it's called the 11. fundamental

Aaron Mendelsohn 38:08
questions, questions, questions, a guide to a better screenplay. Right? So

Alex Ferrari 38:13
what, um, so let's talk about that. What are these questions, and you have to give you the whole kit and caboodle away now,

Aaron Mendelsohn 38:19
but you have to buy the book,

Alex Ferrari 38:21
obviously, but let's talk about a couple of questions.

Aaron Mendelsohn 38:24
Well, first, you know, the, the inspiration for the book, I've, I've had a story breaking technique for probably 15 years now. Where I would ask myself, a series of questions that were meant is kind of like a stress test, to test the story, the storytelling, and, and then I started teaching that technique in seminars. And then people started saying you should you should put it into a book. And so finally, I wrote a book, it was actually 10 questions, initially, and then Billy Ray, who, who I sat on the board of directors of the Writers Guild with for many years is a fellow Bruin, like me. He suggested in 11th question, which became question number three. And so I added that because you know, when Billy Ray suggests things, you just you

Alex Ferrari 39:21
I'm telling you 10 fundamental questions doesn't work as well as 11. There are actual there is science behind the number 11. The number seven and the number nine, on on the psychology of like, if you if you ever looking you'll never see a top four. List.

Aaron Mendelsohn 39:39
Yeah, never.

Alex Ferrari 39:40
You'll never see a top four, you'll see a top five, you'll see a top 10 and maybe a top three, maybe, but never like a top six or eight. But you will see a top but you will see a top seven every once in a while. Yeah, what are the seven best or something like that? So there's something to do. would not like if you said 12 fundamental questions, doesn't it doesn't ring. Oh, isn't

Aaron Mendelsohn 40:05
it? It's weird, right? It's weird. And 11 I get to say that my book goes to 11

Alex Ferrari 40:12
are all for all those Spinal Tap fans out there?

Aaron Mendelsohn 40:17
You know, it's funny as another digression speaking of those numbers, one of the things I did at the Writers Guild was start the 101 best screenplays greatest screenplays list. That was a project of mine. And we got the, you know, the membership of the Writers Guild west and east to vote on it. And we decided it should be 100. But really, no, it's still 100. Why? Because that's kind of interesting. It's like what just missed? Well, let's add that to the list. But what? So interestingly, when we did the 101 funniest screenplays list, and had it voted on, you know, we have had the votes come in from you know, our 10,000 members. I swear to god number 11. On the funniest screenplays list was no,

Alex Ferrari 41:01
no, no,

Aaron Mendelsohn 41:03
we did not make it happened. It landed on number 11. It was so perfect. And everyone thought, Oh, this is rigged. You rigged it like no, it was number 11 I swear to God. And you know, the

Alex Ferrari 41:14
funny thing is with that movie, I saw the other day that I saw, it was flying by my feet or I saw Rob Reiner. Come on. He's like, Yeah, when the movie first came out, people were like, why did you make this movie about this horrible band? Like this is Cisco like, these guys are horrible. Like they truly thought it was a documentary. Like they had no understanding that it was a mockumentary. That's the success. You've like Blair Witch like it, you you hit it, you've hit you've hit exactly the the bullseye of that.

Aaron Mendelsohn 41:42
The dog show people are like, you know, I thought you were funny. You were doing a very straight documentary on dogs show people.

Alex Ferrari 41:51
Exactly. No. So. So let's take the top three, the top three questions you would like to discuss in out of your 11? What would be?

Aaron Mendelsohn 42:00
Well, the first question is seems like the easiest and most obvious, but it's actually really important. The first question is, what is my story about? And what's interesting about that one, is it it forces the writer to distill their story into I have it broken down into one sentence, and then a four sentence log line. And you'd be surprised at how hard it is for us. We writers we, for we us writers, to often distill our stories into a simple into like a simple one sentence log line that tells the story and that often tells us that our story is too complicated or it's unformed. So like I have an example here of what I think is a really good one sentence log line. You'll you'll figure out the movie here real quick. Hold on. Let me find it.

a good hearted but insecure king who suffers from a debilitating stutter? It's worse to work with an eccentric speech therapist to deliver the speech that will save his kingdom

Alex Ferrari 43:19
print. It's clear as day that's a wonderful logline for obviously, that's air but to actually think it was air but to the electric air but to the Electric Boogaloo.

Aaron Mendelsohn 43:30
What's good about that logline is not only describes the central character, his best his best attribute as well as his fatal flaw, which by the way is not his stutter, but is actually his insecurity. The his stutter is an antagonistic force, we get the context, he's a king, and is forced to work with an eccentric speech therapist that tells us really the whole spine of the film, the whole second act of the film is him having to work with an eccentric speech therapist, we know there's conflict there because he's eccentric. And this king is insecure to deliver the speech that will save his kingdom is the third act climax of the film. It's also the stakes of the film. So all of those really, key story elements are baked into that one sentence. And if you can't do that, with your film, you may have a film or a story that's overly complicated. So I always start there. I do a one sentence log line, and then I'll do a four sentence log line.

Alex Ferrari 44:31
Yeah, and that's one thing I found even when I did my writing, and I've in all the scripts of stuff of groups that I've read over the years is that sometimes writers, they the stories, they think they're so cool, and they're so complex, that it's not about being the most complex script. It's about being the simplest getting the message across because you have 90 minutes you have 90 pages to tell. You've got this much to do. That's right. And that's it. And

Aaron Mendelsohn 45:02
you can have a really complicated story. But there has to be going back to Billy Ray, he likes to say, what is the simple emotional journey? What is the simple, which is goes to your point? It can't be the basic story can be an emotional journey, what's the emotional element that's going to really hook your audience? You notice, even in some of the best action films, there's always this emotional undercurrent of family. It's about brothers. It's a mother, daughter of you know, or father daughter story of my cats knocking my computer on. There's always some kind of, you know, it's a family, like, you know, in the Fast and Furious movies, there's always an emotional story that winds through what could be the biggest twist is Mission Impossible movie ever. So what is the simple emotional journey is another good way of sort of summing up question number one, which is, what is your story about? So that's an important one, I would say. Question four, which is kind of two questions is very important. I'm just looking at it here to get it right. Who is the central character? And what is their conscious and unconscious desire? So obviously, who is the central character? It's good to really kind of hone in on is this a, you know, who's who's the one who is really the hero of the story that that has the biggest art? Or is it a two hander? Or is it not humble, but more importantly, what is their unconscious, their conscious and unconscious desire. And this is something after studying many, many films, that that really kind of formulated in my mind, invariably, your character, your heroes, sets out with a want a conscious desire, I want this, I need this money, because I'm broken, they're gonna break my legs, if I don't pay off the debt, or I'm in love with this girl, or, you know, they want something, their conscious desire, they go on a journey to get it, they have a flaw that's inhibiting them from a fatal flaw, which is another question that's inhibiting them from being able to get to it. You know, they're fearful, they're insecure, they're greedy, they're whatever they are, or they're even too Noble. However, during the course of the film, they often start to see that there's something else that they really want an unconscious desire. And so then you get that tension between what they thought they wanted, and what they discovered that they really want. So if like in the matrix, if Neo, where he really wants at the beginning of the film is just find out the truth about the matrix. Find out the truth about the matrix. But he never imagined in a million years that he would have anything to do with his unconscious desire, which is to be the one to acknowledge that he's the one. And you know, and bring down the matrix. He is so far from that at the beginning of the film. He just wants to know the truth. He's a cog. And his fatal flaw is his belief that all he is, is really a cog in the machine that he is too weak of a human to be the one. And so are you low point of the film, which is when he says to the, the Oracle, I am not the one because he's given into his fatal flaw.

Alex Ferrari 48:28
Right now. I want to I want to take a character and put this on to the test a character we all know. And I'd love you to analyze Rocky. So, okay, so Rocky, we all have seen Rocky, it's one of the most enduring characters of all time as the 150 movies. He's catching up to Air Bud in the amount of sequels. But Stallone is getting up there. So I don't know how many more of these we can.

Aaron Mendelsohn 48:56
Well, yeah, he's had puppies and Apollo Creed had puppies. Right? Exactly. Oh, it's kind of the same. They've stole our thunder.

Alex Ferrari 49:06
Oh, sure. That's exactly what's the load thought when he was making the next ones. Alright, so Rocky, so what is his his external goal? And what's his subconscious goal? Yeah. So

Aaron Mendelsohn 49:17
there are some movies where you have a noble character, a character who does have a noble conscious desire, but it's an impossible journey. So I always say either you have a character who is flawed and they have kind of this conscious desire, which is a selfish desire. But then along the way, they kind of fix themselves and find a selfless desire that that we as an audience want them to attain. However, there are movies like Rocky, where you have a character who does have a noble conscious desire, he wants to be taken seriously as a boxer. He wants to be taken seriously as a boxer. He really feels like that. He He's contender he's he should be taken seriously and no one's taking him seriously. That is a noble conscious desire. However, in his case, he has an impossible journey. He has an impossible journey where the entire world is basically against him achieving his conscious desire, which is to be taken seriously. In this case, the you know, inciting incident is that he gets plucked, he gets plucked by God to, to fight in this championship fight, but it's a gimmick. You know,

Alex Ferrari 50:33
right. And he and he turns and he completely turns it down. Yeah, he sees he knows he's like, No, no, no, this is I'm gonna get my ass killed. I'm not ready for you, champ.

Aaron Mendelsohn 50:43
Right. So that's a that's a case where he actually, you know, he's a reluctant hero. He saw something that an opportunity that was brought to him, but he knew at that place in the movie, in the first act of the film, he's in no place, no condition to be able to go after that particular golden ring. But then with the, you know, the encouragement of this, of his brother in law, and this girl, you know, when Mickey, his old trainer, you know, people who used to believe in Him or the girl down the block, who has Ryan, you, usually it's love, it's family that sort of encourages the hero to overcome their trepidation, and go on the journey. And so he does. And he's able to actually achieve even though he doesn't when he achieves his conscious desire, which is to be very much taken seriously, as a fighter. By the end of the film, he also achieved something of an emotional goal, which is he finds love, which is a nice again, whether Stallone knew about great storytelling, or he just kind of instinctually stumbled into it. He had this great plot, which is the boxing plot, and the training to become a fighter plot. But he also had this wonderful couple of emotional subplots, one involving Adrian, one involving Adrian's brother, another one involving Mickey, he was kind of the Father mentor figure. And it created this emotional journey that was under the boxing journey. And, you know, but that's, that's one where the conscious desire actually is the same as the unconscious desire, but the journey that is the impossible

Alex Ferrari 52:26
journey, and the vignettes. And I think that that little vein that he tapped into, with the emotion of Rocky, because prior to Rocky, there were some boxing movies. But nothing, nothing of that stat of that. Not winning the Oscar and all that kind of stuff. But to sustain that character, who is absolutely loved throughout the world and made but he made six rocky movies and to Apollo Creed movie a Korean movies. And yet, we're still on that journey. And we're actually going on that journey with him as he ages. And he's not hiding it anymore. He did I think in five I think he I think well, five. We just went from Florida to six. Let's just yeah, we'll

Aaron Mendelsohn 53:18
forget five we'll forget five thanks, man for Yeah,

Alex Ferrari 53:22
yeah, the quest for peace, obviously. But But there's something about that character. And I think you're right. It's not just the boxing, because if it's just about boxing, who cares? Like if it's just about a dude wanting it because you can only see that movie. So many times about him going to get the championship or losing the champion. Like there's only so many of those stories you can do. But it's that emotion. It's Adrian. It's it's Mickey like when Mickey was spoiler alert when Mickey got killed in Rocky three. Or when Apollo, you know that that emotion is what kept kept going. Because it's not about you know, it's not about boxing, kind of like Air Bud is not about a dog who plays basketball.

Aaron Mendelsohn 54:02
actly Exactly. And the word the films that fail are the ones that lean too heavily on their main plot, which is usually kind of an intellectual exercise, whether it's an action film or you know, that kind of three thing it's it's the films that really go back and forth between or really more more effectively unite the emotional plot with the main sort of intellectual plot and have them bump into each other and we see how you know Rocky's pursuit of the of the crown is filtering into his relationships with Adrian and Mickey and, and Bert. His name was not bird but bird, brother.

Alex Ferrari 54:45
Yeah, I know. Oh, my God. It's gonna drive me nuts. Now I can't believe I can't remember what his

Aaron Mendelsohn 54:51
was an Italian name. Was it like, Saul? No,

Alex Ferrari 54:55
no. Okay, hold on. Okay, keep while while you're while you're Discussing the next, the last question, we will go over in this episode

Aaron Mendelsohn 55:04
I will look at. Okay, so I'm gonna say that, although now you're distracted, so

Alex Ferrari 55:09
I'm not gonna know. But the audience is listening.

Aaron Mendelsohn 55:13
Oh, good. I think you'll ask questions that have nothing to do with the thing I'm saying. You will look it up the third. I'm gonna go back to question three and this is actually the

Alex Ferrari 55:24
poly poly poly, sir. Let's move on. Let's now we can move on properly, sir, it's polyphonic.

Aaron Mendelsohn 55:32
These are the important things. Yes, exactly.

Alex Ferrari 55:35
And third of the of the 11 questions you would like to discuss.

Aaron Mendelsohn 55:39
Okay, so the third of the 11 questions I'd like to discuss is actually question number three. A lot of my initial questions in the 11 questions are kind of foundational first act backstory kind of questions. And then you know, the later ones address low points and all that stuff. This question number three is the one that Billy Ray suggested to me, which is what is the central idea? So this is an important one because it's not to be confused with the logline is different from the logline. The central idea, as I say, in my book is the overarching notion or a theme that drives the story forward and is tested in every scene. It's it's like the thesis of your story. Okay. So, and the question that it poses is often finally addressed by the critical test at the end of the story. So an example might be well, When Harry Met Sally is interesting, because Nora Ephron I'm pretty convinced thought of this central idea. before she even came up or wrote the script, which is can men and women be friends without getting in the way, that thesis, so she's like, I want to test that thesis. And so she, you know, introduces this woman who's coming off to this relationship, and this man who just seems to be it's all about getting laid, and he throws them together, where they form, they start to form this friendship. That's this awkward friendship that starts to really grow over the course of the second act. But as it grows, there starts to become this sexual tension between them. And we, as an audience start to wonder and worry, are they we want them to hook up. And yet, we're worried that if they do, run it, it'll ruin it. And in fact, you get the low point of the film that wonderful shot after they've been in bed together. And you start on Sally, and she's smiling, you know, because she's happy. And she thinks that you know, and then you pull out you see Billy Crystal with this look of horror. So in that respect, is central the question posed by the central idea? Can men and women be friends without sex getting in the way? The answer is no.

Alex Ferrari 57:47
According to Nora, sir, according to Nora,

Aaron Mendelsohn 57:49
according to Nora, but however they work it out, because you know what they do by Act Three, they go back to the foundation of their friendship and realize that actually, what makes a relationship so successful is having a foundation of friendship. So in a way, they turned that fatal flaw, they turn that, that tension into actually something that made them grow as human beings, and able to come together and have a permanent relationship. So that's a key if you can turn the low point into what I call critical test, which is then drawing from your failure and realizing what you need to do to overcome your fatal flaw. And actually, you know, self actualized as a character, in that case, Harry and Sally needed to realize that, oh, we can actually combine the two are the friendship that we formulated over several months is actually the key to having a successful relationship. Once you're able to acknowledge that rather than run the other direction. That's when they were able to come together and have a you know, successful climax as it were.

Alex Ferrari 58:55
And anyone anyone listening to this as has not has thought of even thinking about writing a romantic comedy has not watched When Harry Met Sally, shame on you and stop listening to this right now and go watch it. I mean, Jesus,

Aaron Mendelsohn 59:07
When Harry Met Sally was I think, if not the highest one of the highest rated ranked films in the 101 funniest screenplays list exceptional script by Norris.

Alex Ferrari 59:18
And I mean, I'm assuming I think any Hall is any one. Yeah, that's it. It honestly should be I mean, it is a masterpiece.

Aaron Mendelsohn 59:31
masterpiece. It's

Alex Ferrari 59:33
a masterpiece.

Aaron Mendelsohn 59:34
What one thinks of Woody Allen aside that at all is a is truly was a was a masterful film. And I guess that would be that would be considered romantic comedy, too. Yeah.

Alex Ferrari 59:47
I mean, they are absolutely I mean, it's just with with his his wonderful writing. in it. I always I always put up certain films of a certain time period in my life, if they were really good. Good, because if I watched something from 1988 to 9394, which is my video store years, my high school years, where I thought john Claude Van Damme was the greatest actor of all time and Steven Seagal should have won an Oscar in that time period of my life. If I watched a movie like and I remember vividly watching Annie Hall like God, that was good. You know? And and watching Shawshank Jesus, that was good, you know, and it didn't have anyone you know, breaking a leg. It was amazing. That's just amazing story and When Harry Met Sally, obviously, and that's just amazing, really well crafted story. And like we were talking about King's speech earlier. You know, on paper. I don't want to watch a movie about a prince who's got a stutter. Yeah, he's gonna and he's gonna learn he's gonna have this guy teach him how to speak for a speech like that. That's That does not sound good. But you watch it did when the one best picture that year as Picture and Best Screenplay for David Seidler and that was a spec script that that no one would take a chance on.

Aaron Mendelsohn 1:01:04
It he he likes literally stuck it in in either the actor's mailbox or the director's mailbox. Got it to you know, because no one had read it didn't have an agent. But he believed and it was because even though it seemed like a ridiculous idea, there was such a strong emotional story underneath it and so much at stake for delivering this speech. And you know, and it was a family his story of two guys that become sort of brothers and you know, a relationship story and his family and he was in the shadow of his of his brother who abdicated who was supposed to be the king. And he was never supposed to be the king. If you if you

Alex Ferrari 1:01:43
as a screenwriter can connect emotionally. Genre goes out the window. Like the main plot almost a lot of times but I'm like, if you can connect with the audience, on an emotional level, all the addressing of plot and structure and character. I mean, obviously all that's needed to connect emotionally without it you can't. But like, I mean, I've seen it look of sometimes I've watched a movie with my daughters and it's like something on Disney plus or something, you know, like it's something that I would have never in a million years watched by myself. And but they have this little nugget just to slip in. It's not it's not King speech. It's not going to be something that's long it's not a meal, it's a snack, but that little snack of emotion holds me just a little bit and it just goes you know that got me just and it might just be me because it was a daughter story or, or something that happened to me in my past that connected with me, but it connects when it connects even on these like like lifetime like look at lifetime I mean and Hallmark. I mean, they made a living at doing nugget, nugget, I'm coining a phrase nugget screenwriting sir nugget emotional nugget screenwriting but it's but it's true like if you can connect emotionally how many people watched earbud and cried, cried, cried balled because of the dog just because of the dog and the boy relationship which is completely fabricated because that's obviously a dog doesn't think this way. This is the suspense of disbelief here. But emotionally like I remember watching what's Marlene? Me? Oh, Jesus. Oh, two killer. Oh,

Aaron Mendelsohn 1:03:31
cried Marley and me and dad. The film in the with the dog waiting at the train station.

Alex Ferrari 1:03:41
Oh, oh, Hidalgo or something like that? height. Yeah, that one. Archie.

Aaron Mendelsohn 1:03:50
Kids to this day make fun of me because I had to leave the room.

Alex Ferrari 1:03:55
Right now in the grand scope of things. Hitachi. I've seen that

Aaron Mendelsohn 1:04:00
film. And it's all different things. Archie,

Alex Ferrari 1:04:03
Hachi, Hachi. Hachi, Hachi. But I saw that film. And I had similar feelings towards that film, there might have been a tear to the busted through my eyeball at that time. But in the grand scheme of cinema, not something that's on the list. Or that story, not an important story, not something that's studied. But when you watch it if you've had a dog, connect, and that's what that's why that's why the dog that saves Christmas movie, or the dog that does anything kind of movie. If you can connect to the emotion of having a dog anybody who's ever had a dog will connect to emotionally

Aaron Mendelsohn 1:04:46
even if it's a project, so much purity to our dogs, so much purity, their motives, their loyalty, their love is so pure, that we project all these kind of human qualities on onto them. So when they're distressed or when they're going off after some, you know, impossible quest or whatever it is, we get pulled in emotionally. But it's the same with brothers, sisters, fathers, children, whales,

Alex Ferrari 1:05:14
Free Willy wait. Free Willies were there there was like five of those.

Aaron Mendelsohn 1:05:22
I don't really well you know, but again it goes to the best friend the whale is the best friend that hits emotional. Og is the best friend. It's all about these emotional connections. And this is why when my students, they turn in their scripts, and they're really the, you know, complex action or horror or comedy silly comedies. You know, they're just so I'm like, I read three pages, and I'm zoning out because there's nothing pulling me in. And I just drill into them. Every day, every class, you've got to insert them even in the silliest comedy scariest horror film, you have to insert these emotional elements, family elements, friends, mentors, Dumb and Dumber

Alex Ferrari 1:06:05
got Dumb and Dumber, like the original Dumb and Dumber? absolutely absurd. Like it's absurd. absurd. The whole the humor is absurd. I love it. By the way, it's crazy. But there's so much emotion and purity to their not only their friendship, but their journey because he wants to, he saw this girl and like you're saying there's a chance and that that's what drives the story. But there's emotion.

Aaron Mendelsohn 1:06:30
It's not just two dudes just walking around doing fart jokes all day. Right? And it'll go emotional and their relationship is emotional. Right? So it's, you know, so a lot of times, but going back to the question, what is the central idea? A lot of times, what I'll do is try to think about the arc of the character and the emotional journey of the character and bake it into the central idea. So for instance, the matrix, which is a very heady, but it really is about self discovery. And certainly ultimately Love is the thing that convinces him that he is the one, you know, because she's whispering in his ear. Right? I knew that up because I said, you know, the Oracle.

Alex Ferrari 1:07:13
That's not a very good impression of Carrie and masum. Just say,

Aaron Mendelsohn 1:07:18
I feel much better. Larry Fishburne the Exactly.

Alex Ferrari 1:07:23
Neo Neo, exactly.

Aaron Mendelsohn 1:07:26
So the central idea for for the matrix is Neo can only get over his sense of being a cog in the wheel. And accepted he should be the one is when he accepts that he is the one when he believes that he's the one. So if you think of the shape of like the ark of Neo over that film, he wants to know what what the matrix is he wants to know the truth. After he learns the truth, he's kind of happy to be a foot soldier in, in morbius, his little army, but God forbid, he doesn't want the responsibility on his shoulders, he's resisting, he still believes he's a cog. Hmm. Like we all kind of do that we're powerless. It's only when he gets over his belief that he's a cog, and believes that he is the one when he is able to to be the one. And that is really the central idea of the film. And it really that notion is tested in almost every scene in the movie in one way or the other, that thesis neocon only one when he believes he's the one is tested in every scene in the movie in some form or another. So that's why it's really important to have a central idea, because what it does is create something of an emotional spine that ties your story together. Otherwise, you might have something that kind of meanders, or feels episodic, and and isn't cohesive.

Alex Ferrari 1:08:55
And that's why that film, and that franchise, specifically that film, though, has has aged so well. And people look at it as it's a masterpiece, it really is truly a masterpiece of its time. There's a lot of films that came out in that era that were visual effects, heavy an action and all that stuff. But we don't speak about that. But because they're not held at the same level as the matrix is why because of that emotion, that that because at a little philosophical here, we all have to once we believe we can do we do you know,

Aaron Mendelsohn 1:09:33
is it a movie about faith? It is not fake,

Alex Ferrari 1:09:37
right? And generally in our industry as a whole and I'm really going to go deep here. We won't achieve what we want to achieve until we believe we can achieve it. And if that's the starting point, like if you can't believe you're going to write a screenplay. You're not going to write a screenplay. As like as Henry Ford was at Henry Ford. I think he said like, if you believe that you can or you can't. You're right.

Aaron Mendelsohn 1:09:59
Okay,

Alex Ferrari 1:10:01
I mean, if that's your absolute if you really can't or you really can't, you're right. So it's up to you to believe to move forward. I do want to ask one more question. Before I ask you my series of questions asked all my guests, because we could talk for hours. I know. Can we put it? Can we put the test to the three questions we've just talked about? to one film that I'm I'm just beating it up in my head. And I haven't seen in a while and actually have to watch it again. Are you ready? You ready? See, we could test this one. All right. airplane. Airplane airplane. So yes, so

Aaron Mendelsohn 1:10:34
I remember it. You tell me what what is the emotion simple emotional journey of airplane?

Alex Ferrari 1:10:42
Well, obviously to survive the plane. It Well, I mean, there's that there's that the plot, the plot is the land. But if I remember, it happened again, I haven't seen it probably in like 10 years, other than like, in a sitting, I've seen clips of it over over the last 10 years. But if I remember correctly, the main character, who was the pilot, there was an emotional, there was some sort of emotional attachment to the stewardess. Stewardess, flight attendant, sorry, they call their students back then a flight attendant. And there was that kind of there was something drawing those two together. And there was a love story at the end of the day, if I'm not if I just remember all the funny parts. I don't.

Aaron Mendelsohn 1:11:21
Because it's funny. If you remember the Robert, what's his name? Robert. Robert Hayes. Yeah. He was a broken broken guy with a drinking problem. You know? Yeah, he drink frozen his eye. He had a drinking problem because he led a mission. Yes, yes. George zipper or whatever. crash. Right. So it was funny, but at the same time, it's it's a true emotional thing. He led a failed journey as a pilot. He people died under his watch. It's led to him having a broken kind of life, where he could love or be loved. And he is stuck on this plane and he gets pulled reluctantly into the pilot's seat and he's able to do it by virtue of Julie Haggerty. She's kind of see love for him.

Alex Ferrari 1:12:12
Yeah. Oh, now I remember at night I thought y'all came coming back. But that's right. So you so that's the driving force of it. I mean, the movie is remembered because it's just so damn funny.

Aaron Mendelsohn 1:12:25
It's still add an emotional story. But

Alex Ferrari 1:12:29
But without but listen again without that emotion. You don't the story can't move. The reason it's just a bunch of gangs. It just then it just gets comedy at that point. You know what sketch comedy get out after one sketch comedy kit and there's no emotional throughput or line or foundation. So I just wanted to bring our planet because it's a it's a unique because that's a slapstick comedy. And well, yeah, this

Aaron Mendelsohn 1:12:54
is why those those slapstick spoofs and you know, the scary movies and things they get God's word most of them get terrible reviews, a lot of them fail. They have to be under 90 minutes because they just cannot sustain airplane is kind of considered a classic because not only are they Is it funny as hell and the jokes really work and most of them some of them some of them wouldn't play so well today

Alex Ferrari 1:13:22
right well Blazing Saddles the same thing I mean Jesus I doubt right

Aaron Mendelsohn 1:13:27
but they had but even blazing trails to there's no strong optional there Oh, root interest in that we it's a friendship between a broken you know, shooter who was shot you know, Gene Wilder and cleavon little who's a a hero who happens to be black at a time where you cannot be a hero and a black and black right so and they formed this friendship this this was love story between these two guys suck you rooting for them? All right.

Alex Ferrari 1:13:57
I'm just I'm play as we're talking a playing back scenes in my head. I'm just laughing because I mean Blazing Saddles. Just Oh, my God is so good.

Aaron Mendelsohn 1:14:06
It's, it's I'm not sure if Blazing Saddles would work today or not. But it's, you know, time racing racist film.

Alex Ferrari 1:14:14
No, Mel actually talked about that he did the Hitler like, was that Hitler movie?

Aaron Mendelsohn 1:14:22
This is

Alex Ferrari 1:14:23
not silent movie. But the. Yeah. History of the World. Part Two. Yeah. Then well, history the world Part Two had like, Hitler, one of the producers, the

Aaron Mendelsohn 1:14:36
producers, for God's sakes. It's a producer's one of the greatest

Alex Ferrari 1:14:39
I mean, it's a it's about a play. Yeah. So but I actually I actually just saw a recent interview with Mel. Mel Brooks, the writer of Blazing Saddles, who said that it is today It wouldn't get produced. There's no way a studio It would produce that from today. But if you look at it, it is an it's an anti racist. It's completely making fun of it. And you when you make fun of things like that those image, that imagery, that that kind of toxic stuff that they're talking about, it just brings them down, it takes them off their pedestal. And I can't learn like I you know, obviously like, you know, springtime for Hitler. I mean, he destroyed him. Chaplin did it. Chaplin did it as well in the in the dictator and the Great Dictator. So there is a there's a place for that. Now will offend people, obviously it's gonna offend somebody because that's the world we live in. But, again, Aaron, we could talk for at least another two hours about story and this is fantastic. I love this interview. I'm gonna ask you a few questions. I asked all my guests. What are three screenplays every screenwriter should read?

Aaron Mendelsohn 1:15:56
Whoo. Okay. I would say when it caught me off guard. I would say Shawshank Redemption.

Alex Ferrari 1:16:07
Yes. And after my own heart.

Aaron Mendelsohn 1:16:09
I love that one. I would say I love network. I love the screenplay for network, a written by what's his name? You know,

Alex Ferrari 1:16:21
the guy with the dude in this stuff?

Aaron Mendelsohn 1:16:23
Yeah, got that guy I'm doing I'm really bad at names. And it's bad. Because, you know, screenwriters are always forgotten. They've like who who wrote

Alex Ferrari 1:16:31
that? Yeah, it doesn't matter. It doesn't matter. who's who's the DP. Yeah.

Aaron Mendelsohn 1:16:42
And so I would say network in terms of really great sort of, like societal, societal, kind of like being able to tell a story that really holds a mirror up to society's foibles, and, and all of that,

Alex Ferrari 1:16:57
and I think you could release it in theaters today, and it would probably get the same reaction. You know, it might even be more relevant.

Aaron Mendelsohn 1:17:06
What else I actually really liked, I would say get out would be a good one to study. That's a really great script. Because it's, it's a great script, it works as a pure genre film, it works as a great character story, it kind of is it follows the formula of the eight sequences, which I teach in my three x eight sequences, you know, first act second act, midpoint, it has a low point. So it follows a lot of the sort of the formula of good writing, or typical writing, but it also then, also kind of like has this undercurrent of satire to it. That's very kind of put

Alex Ferrari 1:17:49
it in there in horror, and I mean, there is satire or like, Oh, God, George Romero did a night of living dead but Day of the Dead. Was it day to day was the one the

Aaron Mendelsohn 1:18:01
Dawn of the Dead? Yeah. In a mall.

Alex Ferrari 1:18:03
Yeah, the mall one that was completely satirical about everything he was trying to say there. Right, horror can do that. Yeah. Okay. So that's it. Those are very three good choices. What advice would you give a screenwriter wanting to break into the business today?

Aaron Mendelsohn 1:18:19
Okay, so this kind of goes back to what we were talking about earlier. I know that what people the inclination might be that I need to write my Avengers or I need to write something that is like, you know, a home run big box office film, but what people are really looking for are unique voices. And they're looking for disruptive stories. So and this today, better than any time in history is a great time to tell a story from a point of view that has not been told before. Whether it's LG LGBTQ stories, you know, of African American stories, Latino, Asian stories, it's time it's a good time now to, to tell stories that are not just white male heroes stories. You know, and you don't have to be. And that's the other thing is that I often my writers of color that are in my class, the women, you know, they feel this pressure to write stories about women and writers of color, and they really want to write something else and like do it write something else, there's no better time than right now, to write something write the story that you want to write even though it seems fringe or weird or, or plays with structure. agents, producers, they are looking for fresh voices, wild stories, you know, stories told from the fringes. But again, even in those kind of stories, as long as there's an undercurrent of human emotion that we all can relate to. This is Why parasite did so well, parasite is really a story of a family who is aspiring to be greater than they were. And they kind of went the wrong route to do it and slightly paid the price. But, you know, it's a family story, but it was twisted as hell. So I would say the advice is to write something disruptive write something that's going to surprise, not something that people are going to expect.

Alex Ferrari 1:20:29
Fair enough. What is the lesson that took you the longest to learn whether in the film business or in life?

Aaron Mendelsohn 1:20:35
You know, it really is about character. And this is such an I tell my students is to I used to come up with these really big gimmick, great high concept movies. And I would just sort of like, you know, pour everything into the concept and not think enough about the character. You know, this character, what is, what's their what's their central major flaw? What, what do they want? What do they think they want? Who are they? What are their? What's their personality? What's their backstory? Where do they come from? So now I really forced myself to think a lot about my character. How can I make my heroes different? Than you know, usually, you make the supporting characters really interesting, but the hero is really vanilla and generic. How can I make my you know, maybe instead of a, you know, white male lead in this horror film, I'll make it a diminutive, mute cleaning lady of a woman. And maybe my film will be more interesting. With a character like that, who I've really thought about her backstory that she's you and yet, she's also full of Spitfire and spunky. She loves watching, dancing. You know, she believes in you know that monsters are not necessarily monsters, she yearns for love, but also knows when to let it go. You know, think about all those character traits. Before I actually write sounds familiar.

Alex Ferrari 1:21:57
Sounds familiar?

Aaron Mendelsohn 1:21:58
I don't. It should be a movie, I think

Alex Ferrari 1:22:00
I think it should write down to a movie. Absolutely. When you were saying that there was a character that I was remembering, that is such a wonderful character Leon from the from the professional or Leon, john Renault, he loved watching old, like, you know, he took care of a plant. Like that was a thing. You were used to me. I'm assuming you see that movie, right? Here's, yeah, he took care of the plan he used to watch. I think Charlie Chaplin or no dancing he Fred Astaire. So he, he was an innocent child, like that's so different of a hitman, than a hitman would have been, like, imagine if that would have been just a gruff Dude, that was a war that appreciate, right? But he's completely different, and that he has to take a girl and then he has to teach a girl How to be a hitman. That's, that's interesting,

Aaron Mendelsohn 1:22:50
Far more interesting, far, far more. And that's true. And if you take the time, and sometimes it takes half a day, you know, or a day to really think about your character without like, you know, getting into the script and the plot. Think about the character, and how to make your character actually my question to in my thing is, how are you honoring and disrupting your genre? You want to do the same thing with your central character? How is your central care? How are you honoring your genre with your central character? But how are you also disrupting the genre with your central character? You know, how can you make them different, something that makes them pop that makes him interesting? You know, Cameron Crowe is really good at creating characters like that, you know, as good as it gets, and no, that's James. James L. Brooks. Yeah. James Brooks and Cameron Crowe, they spent a lot of time thinking about their characters, gretta Gurwitch, before they actually even think about what the plot is.

Alex Ferrari 1:23:48
Now, what is what was the biggest fear you had to overcome to write your first screenplay?

Aaron Mendelsohn 1:23:56
That I would be exposed as a fraud? Yeah.

Alex Ferrari 1:24:01
You know, I don't think we'll get that answer.

Aaron Mendelsohn 1:24:03
Yeah, it's just, you know, my concern that I would write this thing, and it would suck and people would hate it. And you know, what, my first screenplay, probably half the people did hate it. And the other half of the people said, You got promised, but Call me later kid. And it was them. It was the positive constructive encouragement that I got from the handful of people that saw that in my first script, that I had some promise that I was I was going for something that encouraged me to write the second one and do it better. But boy, getting over the fear of failure and rejection. It's a big one.

Alex Ferrari 1:24:43
And then what is and what did you learn from your biggest failure?

Aaron Mendelsohn 1:24:48
The character thing, okay. You know, one of the first films that my old partner and I wrote was some kind of jack in the beanstalk story, and it was just filled with joy. MX, and we just didn't spend any time really thinking about Jack's character. And it was this huge It was like it went out to the town it was going to be this auction, the agency was all thought this was gonna this was like, I think right after Air Bud was getting made, and we were, you know, kind of hot. And, or after Disney bought it, but it hadn't come come out or something. And it just everyone passed. And it's because they just emotional thing. They were pulled in emotionally with this character, his journey. And, and that's when I realized I have to spend more time thinking about character and emotion.

Alex Ferrari 1:25:38
Now, where can people find out about the book about your work and and find out more about you?

Aaron Mendelsohn 1:25:44
Well, you can go to my website, Aaron mendelsohn.com. And that's Mendelssohn Soh n.com. Or you can also find my book the 11 fundamental questions on Amazon. But on my website, there's a link to the Amazon page through through the website, you can also sign up, you know, to be on my mailing list and get updates and that kind of thing.

Alex Ferrari 1:26:07
Very cool. Aaron, thank you. It's like I said, Well, we can keep talking for at least another two or three hours. So I do appreciate you taking the time out to talk to the tribe and hopefully help them along their screenwriting path. So thank you so much, brother. I appreciate it.

Aaron Mendelsohn 1:26:20
It's been my pleasure. Thank you, Alex.

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IFH 678: Inside the PIXAR Story Brain Trust with Rob Edwards

Rob Edwards has written two classic animated films for WALT DISNEY FEATURE ANIMATION, the Academy Award-nominated Treasure Planet and the Academy Award and Golden Globe-nominated The Princess and the Frog. He also consulted on Tangled, Wreck-it Ralph, and Frozen. He penned AMULET for Warner Brothers and ANIMATED AMERICAN for Disney.

Rob is currently writing projects for SHOWTIME, SONY, PARAMOUNT, and Chris Rock. Rob is also known for his work on the television shows “The Fresh Prince of Bel-Air,” “Full House,” “A Different World,” “Roc,” “In Living Color,” and as the creator of “Out All Night.” In 2012, Rob launched robedwards.net, where he shares the tools he has developed over 30 years of writing professionally.

He has taught and/or lectured for UCLA, Tisch School of the Arts at NYU, Syracuse University, Boston University, Howard University, The Organization of Black Screenwriters, CTN Expo, LMU, Digital Hollywood, The Scriptwriters Network, The Writers Store, University of California Riverside, Le Moyne College and others.

Alex Ferrari 0:28
Enjoy this episode with guest host Scott McMahon.

Scott Mcmahon 1:58
Okay, today's episode I'm super excited by today. I have screenwriter Rob Edwards on It's bonkers. It's like over two hours long but is just packed with such great information. I wanted to dig deeper into one area that I have a particular interest in is the Pixar brain trust storytelling meetings. So how does Rob fit in? But here's a quick bio of Rob's work. Rob grew up in Detroit moved out to Los Angeles and had an agreement with his dad that he would find work in the industry within the first nine months he was there. Now, here's where Rob's hustle is on full display. Now this was back in the mid 1980s. He would call every production company in town and ask the person on the other line if they wanted to hear a joke or piece of gossip. Most of the time Rob was able to get a laugh from them with his jokes. While those who pick the gossip will share even juiciest stories with Rob of their own. Now all the people at these production companies would ask what Rob wanted. Now Rob didn't ask for anything return. He just said that he would call back and let them know. So when he calls back the people at these production companies, they remembered him and when he asked for work, they were more inclined to hire him because the fact that at least there will be a guy around the office who could tell jokes all day. Robert worked these production gigs during the day and at night write his scripts. Now the hustle paid off because he was eventually hired as a writer for television before he was 21. That's crazy. Since then, here are Rob's credits. He's been a writer on Full House in living color, the Fresh Prince of Bel Air, which most of the stories are based on his own experience while attending prep school in Detroit. In fact, Rob went to the same school as Aaron Sorkin, who rob works with on studio 60 later on. Now, we didn't get a chance to go into detail about working with Aaron Sorkin. But I do hope to have Rob back again one day. So there's talk about more stories. You know, Rob's work eventually landed him over at Disney where he wrote Treasure Planet and the Princess and the Frog. Rob was there at Disney when the Pixar guys took over story development. And that is where we pick up the story. I've always been fascinated by how Pixar continually knocks it out of the park with their stories. In the book creativity inc by Ed Catmull, who was one of the founders of Pixar explains how the development of this brain trust group has been proven to be invaluable to the storytelling process for Pixar. So I'm thinking how does it work? What happens in those rooms that is different than getting studio notes or working in a writers room. And now here today, we need to find out because Rob worked firsthand in these brain trust meetings for the princess in the frog. What I hope you get from this episode is some real world strategies of how to make your stories better. I mean, after all, it's not every day you get to sit in on a Pixar Storytelling meeting. So sit back and enjoy my conversation with Rob Edwards. With film Trooper The goal was to try to help sort of the Uber independent filmmaker, the one that things have changed so much in the filmmaking landscape, obviously of the studio system you have sort of like the indie Hollywood, like people that have one foot in the studio system, one foot Yeah, but in like the film, International Film Market, and there's probably like 90% of everybody now that has a camera and can edit movies on their laptop. Right now they've entered the scene. But there's, there's a different sort of business economics for them. And, and you know, we're just sort of discovering it. And but at the core of all this is still telling a great story. So, because I also came from the video game world for like 12 years, I worked at Sony PlayStation, and I was a Cinemax supervisor. They're making you know, movies for video games. But our department was considered fluff, because at the heart of all video games, is the gameplay. So if movies and television is if story is king, then in video games, gameplay is king, because you can have amazing graphics on your video game. But if it's sluggish, if it's not fun to play, right, people put it aside. So I wanted to, if you would indulge me just like imagine this setup, where we have these Uber independent filmmakers that they are learning the skill sets as a filmmaker to shoot, edit, you know, direct what what it may be, but we do sees a lot of it fall short, in terms of the storytelling aspect of things. And with your history with your experience, I'm really curious about what you saw on the transition. One working in writers rooms, we're gonna collaboratively But then on top of that, working with Disney, especially on that transition when Pixar, you know, came in, and I would really love to know more about, could you take us through a little journey of like, how the brain trust meetings work? Or oh, sure, is. Because if what I'm trying to do is if there's something there, there's these nuggets there that we can then identify and say, okay, so if you're like an Uber independent filmmaker, and you're writing your story, right now, how can you simulate on your own by we were talking about the accountability group, you know, our mastermind? Can you create something like that? That's very specific to creating your own version of a brain trust group? And if so, what would be those inner workings that that we could apply? That'd be like, oh, like, how do you get in a room where people can be free to be, be have candor without being insulting?

Rob Edwards 7:30
Well, that's the that's the thing. The question is, is kind of the answer. Because it's, that is the, for me at Disney Pixar, I saw the pre John Lasseter, Disney, you know, Treasure Planet, that was all, you know, the old regime, where there were levels, levels after levels of middle management, and, and everybody, and, you know, sometimes a note would come down from on high, you know, whatever. And it would get some something simple, like, somebody would just read something and say, Hey, I wonder if we could do this. And then middle management, which is pound us and say, This has to happen? You know, there is no, there is no other version, and we would look at it and we would say, hey, look, we've tried this, it doesn't work. It makes the movie bad. And they would say, No, we got this note, and you have to do it. And then we would do it. And it would go back to the person, you know, the voice on high and he was like, What is this? This is This is crap. I said, Well, this was your note, this was an, you know, this addresses your nose like No, no, no, that was just a thought. That didn't work, you should have thrown it out. And that's what you know, middle management kind of does to kill you. What's great about the brain trust is that it's it's two things. One is I'll say the impossible part of it, we'll start there. The Impossible part of it is you're never going to find yourself in a room with Brad Bird. And you know, and yeah, yeah. And that these guys are going to say, hey, it's very important that your movie is good. And, and we'll invest in it with with an artist's heart. And, you know, that's very tough. Having said that, you can construct rooms of filmic meet before they were Pixar. They were just a bunch of guys who almost got shut down. You know, for Toy Story. poster was a mess. The first draft of Toy Story, the first version for a set of reels of Toy Story was a mess when he's yelling at everybody. You know, everybody was cowering in fear. It was the most by their admission, the most unlikable film ever. And then what Peyton Bob said was that Pete doctor said that Andrew Stanton kind of went into a room and figured it out.

Alex Ferrari 9:58
We'll be right back after a word from our or sponsor. And now back to the show.

Rob Edwards 10:07
You know, he went into a room with all of the techs, you know, Dr. Ruby, whatever. And Robert McKee has all the notes for everything along with his own thoughts about, you know, movies that he'd like, the note that they had gotten, you know, why wasn't Pixar here? Why wasn't Toy Story working? And how had they arrived at this place where even Steve Jobs was saying, like, Okay, guys, maybe it's maybe this isn't, maybe this isn't the right, the right fit. And he came out and said, I got it. It needs to be this and this. And this. And those are the rules that you always see, you know, and their TED Talks and stuff like that, you know, of what they do, which they frequently break, by the way. Guys, in every movie, they have happy villages, they just don't call them happy villages. There is a you know, there is an eye once on, everybody has to state what it is they want. But those rules, basically what they do is they enforce the rules. And the way that the the Brain Trust works, at least what I saw is that they start off what you don't get that you do get sometimes from your buddies, is a great movie. And that's, that's the worst thing in the world. You know, it's just, it's the, I would say savagery of low expectations. This is very good. Yes. Don't change a word of it. That's awful. What you say is, okay, what is the biggest problem? That's where That's where Andrew Stanton would usually start to okay, what is the biggest problem? Let's start there. And then let's let those things filter down. Because some of the smaller problems that people have may be things that started with the bigger problems.

Scott Mcmahon 11:52
When you say, when you say big problem, is that the actual What's the biggest problem of the story not working? Or what is the biggest problem in the story? Or like what is the protagonist is probably

Rob Edwards 12:02
The biggest problem with the story not working. Okay. And it is, it is your buddy will say, Oh, it works. It just needs this. A Brain Trust says it's not working. You know, the, the, the the default is, it doesn't work. These movies just don't work, you know? And if they are, if they're good, it's still not good enough. You know, they're not great. They're not everybody's favorite movie. You're not gonna you're not gonna turn style, you know, you're not gonna leave the theater, buy a ticket and come right back in. Yeah. Yeah. Especially in the first second draft. A lot of people will stop there. That's a that's a major problem I see a lot is it writers will say, they'll do a draft or two. And they'll say, oh, great, you know, this is good. It all works. And then they'll stop. You can't you have to say, Okay, well, what you had to plus it, you have to say, Okay, what's the next level of this? You know, we have a really great animal has his has a has a great scene, she's auditioning the costumes for the new Incredibles. Okay, that's fine. But what's the next level of it? You know, Oh, great. Let's put her in a chair. And the chair goes back and forth. And we have everything, you know, we show everything as it's happening. Okay, awesome. You know, now it's plus, you know, and then can you plus it even more the reactions to it, all that kind of stuff.

Scott Mcmahon 13:21
Because, yeah, I'm sorry, that's definitely like a flaw within, like, this world of the Uber independent, like, they, they kind of work a script a little bit, but they just get it to good enough. They're like, I think I can make this

Rob Edwards 13:34
You know, and you can make a really, you can make anything and then sometimes that's the best thing a professional can do for you is to say, Okay, this, you can make this this is fine. You know, you can roll the cameras, it'll all it'll all shoot well, but you're gonna get creamed by the, by the critics. You know, you're it's good enough for 44 or 40%, ripe tomato. But you're not gonna get that 99 Unless you super super PUSH IT. And especially with independent films, there are fantastic independent films. And then there are some that you just say like, oh, you know, I can Yeah, I get when they when your friends send you the links. Yeah, everybody knows. You're watching it takes you four four times to get all the way through it because you're just kind of like okay, well this is this is okay. But nothing is really gripping, you know, getting the grip to the screen. On the other hand, you'll see like, you know, the Marvel films the new you know, the the new Marvel films, the obviously the Pixar films, films that are well told, they drive you, you know, you instantly have a character that you understand that you really want them to achieve their goals. And then the the opposition is just monumental. And then you're just watching them be clever and cool and wonderful and, and make their way through the story. Yeah, well, then that is that is a school of storytelling. And the way that you get to that is that thing where you know, somebody's at the table. Hopefully everyone at the table says, look, let's start with protagonists. What is the protagonist want? And how much do they want it? Straight up? You know, first question, I'll see dozens of script stacks and stacks of scripts. And I'll ask them, but I will say I'm 20 pages into this, I can't tell who you know, what the protagonist was, I if I can tell who the protagonist is, I can't tell what they want. And that just sucks. You know, that means that you have terrible friends. Read your script, you know, with any honesty and told you, you know, look, it is a chore to turn the pages of the script.

Scott Mcmahon 15:43
Can I ask you what the I know, that was, you know, obviously, Pixar. Disney is and it is animation. And in the pitch process, like when the brain trust group comes together? Is it just is the initial meeting just a script phrase? Or do they come like, here's the script phase with some storyboards? Or, you know, they put up a board and somebody acts it out? Or like, how does the how does the other members acquire the story? Or the is it presented to them? Or do they actually read a script come into the meeting? And I guess the second part of the question, is there like a moderator? is, you know, all right, or is it more of a loose like, Alright, everybody, this is a story we're making, you know, Rob's new story. He's the director on it. We read the script, or we've seen the pitch already for their pitch, or like, how does that how does the room work? Then? I was just curious, because if I'm going to do something like Uber enter, independent level, yeah. Should I come to the table with some storyboards and present it as much as possible? I'm, I'm just trying to figure out how I can the best I can to simulate what they're doing in the brain.

Rob Edwards 16:44
Yeah, exactly. Yeah. Well, Andrew Stanton has this thing. He says A B, be wrong as early as possible. Yeah. You're gonna be wrong, you know it. And again, that's always the assumption it is broken. It is broken until the last possible second. And even Ron Clemens or John Musker princess in the frog and your planet, and Treasure Planet and you know, little thing called Little Mermaid. A little thing. Those guys, what Don Hall the head of story, he would say they like to leave the paint wet. That meaning that you're always developing, you're always you're always coming up with ideas. You're leaving that door open for that new wonderful idea to come in. Even when I was working with Aaron Sorkin on Studio 60. He would, we would talk about you know, it was kind of a paperless office. You don't write it down. Don't lock any idea down. It's just you're just talking out stuff. So when you start off with with with with John Lasseter, and I was working on a project called King of the Hill, it's based on a Philip K. Dick short story. Okay. And what you do is you start talking about who the main character is going to be, you know, and in this case, it was kind of like, I wanted to just for me, as a writer, I wanted to address some of what I was going through with my I have two sons. And and just this idea of what is it? What are you looking for a son to do? When do you know that a son has is ready to go off to college is ready to you know, has become a man. As a father, you're always searching around for stuff you're trying to figure out fatherhood as you go. And so what is it? You know, what does that look that you want to see in your son's eyes that says, I'm ready? And how do you get there? And can we do that in the in the, in the course of this story, which is essentially about these, which is essentially about these elves and this guy who essentially inherits inherits this elf world. So yeah, so so so you start there. Okay. Well, these are, this is the emotional palette. This is what I think is going to be fun. Let me kill that thing. Sure. Sure. Go ahead. Sorry about that. Oh, you want to clean? When did I start?

Scott Mcmahon 19:04
When you're talking about you're you're wearing a story about you have two boys? When do you get that moment? How do you how do you capture that moment when it's in their eyes that they're ready for manhood are ready to leave the nest or whatnot? Yeah,

Rob Edwards 19:16
Exactly. Yeah. And so yeah, so for me, that's what I was. That's just what I'm exploring in life. And I thought, Okay, this is a great way to, to, to write it and kind of, you know, share it with people. I'll have a lot of insights on it. It'll, it'll be informative to me, it'll be a movie that I would want to watch. We start. And then I was talking to John about it. And John said, Oh, man, my son is 16, too. And there's this look they give you and then everything. We just started sharing stories about, you know, just how do you get through to them and what do you give them and you know, just how do you raise a boy? And we're sharing stories, sharing stories, sharing stories here and I said, Okay, excellent. I know, I know what I'm going to do.

Alex Ferrari 19:59
We'll be right back after a word from our sponsor. And now back to the show.

Rob Edwards 20:08
So I go off from that basic conversation, because I know Okay, good. He's an audience. I'm an audience member. And that's another one of the Andrew Stanton. Yeah, that I claim to, which is be a film goer, first a filmmaker second. So I go, I set out to look at the story, which is very light, and say, Okay, what can I do? Basically, how can I get a rise out of John, I'm gonna story, what I do is going to get a rise out of John, what are going to be those real great honest moments that we can do. So I go through what real story team, we we kind of plot and there's it's fantastical, and it's all kinds of stuff. But at its core, it's got this really great emotional emotion to it. Just like Princess in the frog or any votes. Yeah. Yeah. And, and then, and then you are pitching kind of a wall of drawings. You know, first act is on one wall, actually, second act is on two walls. And then the third act is on the is on the next wall. You know, because for a second act is always in two parts of two. Yeah, with a midpoint. And then, you know, and it's funny, because John will, and I use this method all the time, John walks in, and he goes, third act, he walks right up to it. And he's okay. Where's that moment? Say, Well, you know, it's, it's there. And what he's looking for is, what's the epiphany? What's that little thing? You know, where the, the where you know, where he is going to turn into a star? Or when you know, both Tiana and Naveen are going to decide, you know, to that they're to trade their journey for their relationship, all the things they want. What is that? What is that moment? Like in in, in every, you know, when Luke I was eight, when when Luke chooses the, you know, the force over the over the right, right? You know, what is that and what is the and then you go back and you say, okay, great, well, what are the elements? I need to tell that that story? And so he's looking at that point at the mechanics, and then you go through it, you pitch it. Once he once he has bought off on that that moment working? Great. Oh, yeah, I can see that. I can see crying at that moment. Then you go back and he says, okay, you know, he sits down in his chair and you say, okay, Act One, scene one. A flaming ball of fire comes in from space, or whatever. And you're trying to give it as good a look as you can. Yeah. You know, it, it doesn't help you to soft sell a pitch. You know, even if it is rough, even if you just have little heads with smiley faces on it. Yeah. You pitch it. You know, it's your favorite movie. So you're, you're you're going with it, going with it going with it. You sell out and go and then he says, Okay, great. I see. It got slow here. It gets low here, whatever I bought off on the ending, but and then you start doing your story map, right? If you're gonna if you're gonna have Luke, use the Force to set you know, to to shoot down the Death Star, there should be a scene in the middle of the movie where he realizes that the force is stronger than you know, than than just any mechanical concerns. What if we put a helmet on him or something? Right? Oculus happened and that'll be that. And then how do we get him there? Well, okay, cool. He should be a kid who wants to auto he wants adventure. And how many of these movies start with you know, I want I want to live more than the provincial life or I wanted to you know, whatever. Yeah, but looking out of the window. Harry Potter wanting something you know, something better than living under the stairs. Exactly. And you know, we're PO is looking at his shelf full of things going oh, man, it would be so awesome to be a kung fu master Neo looking you know, seeing the rabbit you know that that that there's that call? And then you say no. Because yeah, just whatever jump on the thing. You have to say no to that call and then you go through like I say the story math. What's going to get him into the second act? How is he locked in? Well, for Luke, you're going to burn down his family. His family's anything keeping him in this world is Uncle it says no, you're gonna stay here. You know, Greenville can be a good boy. And and so you burn that down because Luke's first intention is just to is just to get the old man to the bar and be done with Yeah, look, I'll get to that far but I you know, you're all this other stuff is crazy talk. And, and by the time he gets to the bar, he's kind of in it. And and then off they go on the adventure or whatever, you know, and the first part of the adventure is, is impossible because the planet has been destroyed and then You're just going, getting him deeper and deeper into it. All you're doing is looking at that endpoint like when is he completely bought it? When is he going to sacrifice his life take on this as role as you know, Jedi Master and whatever, and embrace the ways of the force of that, yeah, force. That that's the whole thing. And you're gonna make it difficult for him all along the way, you're going to build up the opposition as much as you can. So going back to the brain trust, those are the elements, you're looking at it and you're saying, Okay, you're telling this type of story. And a lot of times, it's straight up film theory. I don't know if you're a film student or whatever. Right? All you do. And film school that is wonderful, is you watch a ton of movies. Yeah, watch, you know, musicals, you're watching whatever, you know, for me, when I start a movie, I'll go, you know, I'm gonna watch every spaghetti western that ever wants, boom, you know, and I'll just, I'll just go through my Netflix queue is just flooded with stuff. I'm gonna watch every kung fu movie, every crazy kung fu movie that I can find. And I'll just go through every single everything single weird one, I'll do all of my research, I'll just kind of become a bit, you know, just completely embedded in this stuff, let it seep into my DNA, and then I real and then I'll see the matrix, I'll see. Okay, this is how these types of stories are told. If I can stay on this path, I think I'll be fine. And I think also, I'll be satisfying the audience that that enjoys this type of movie. So yeah, and then off I go, then I know, like, I'm working on a project right now. There's air for for the studio, I'll say Oh, studio. Yeah. But it's, you know, completely mainstream, but it's one of the things I said was, was, the audience has seen a ton of movies like this. And the, it's in the category of the, of like Maze Runner and insurgent and those kinds of things. And the audience of that, of that genre is often like, they're really super skeptical. You know, if you if you show them like, what is it, there's a ton of these kinds of Percy things, you know, they're, they're a bunch of these movies that come out and the audience is never absorbed, you know, just never takes them in, and then you're done. And so there are things that you need to do, there are tropes that they want to see, but they don't want to see the same tropes that they've seen in the other movies. So you have to mess with them. And mess with them in a very clever way. So that it says are very early signal that okay, this is cool, you know, forget your popcorn, lean in and enjoy the movie. Yeah, that's the plussing. That's the extra, extra extra. And hopefully, like a bad room would be a room full of people who don't all like making the same kind of movies. You know, they're gonna pull you in every direction. Good. I say, you know, you go into Marvel, and all those guys have read every single comic book. If you throw off a reference, they will all go Oh, yeah. And this and this, and then you could do this. And then the room just explodes with everything. You know, all the minutia. Everybody will go, you know, what's great about that issue was this and this, and this happened? No, here's what I think. I think this is what made it great. But this, you know, this episode is issue, this issue, this issue didn't do well, because of this, and everybody will have their theory and great if you can move towards this and away from that, you'll be fine. And that's generally what happens in the brain trust meetings is it's a yes. And kind of table.

Scott Mcmahon 28:58
That is That is literally the same principles of improv. Yes, exactly. The whole teaching is an actor will give you something and the other actor has to say yes. And yeah, that's literally that's what it is. I had act up here in Portland, so you know, just my acting friends and stuff like that. So it's one of those things. It's funny that you brought that up. Yeah.

Rob Edwards 29:24
Do more of that because it becomes for me, yeah, I did a lot of Providence College and I did some instinctive as well. And improv Yeah, after. And even in my standup, I would leave. I'd always I consider it in quarters, right. I would do my introductions and kind of get everybody into like, This is who I am. This is where my comedy is gonna come from guys. So

Alex Ferrari 29:53
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Rob Edwards 30:02
You set up and that, yeah, exactly 10 jokes in this area. And then I would kind of like, okay, now that we're friends now that we know each other, here we go, you know, we're gonna go into this and then third quarter, I would just kind of kick back and I'd say, hey, let's talk about something. And I would just riff and, and, you know, I just would ask the audience a question, or else, you know, or whatever, and I would just go on whatever I was given. Just lean into it and fly. And then I'd Of course, wrap it up with some, you know, some stuff that was money. Night and you know, whatever, dropped the mic and take off. But that, that, and frankly, it's also the same kind of thing that happens in a TV room, like you had mentioned before, you know, in sitcom rooms. That's exactly what happens. Because literally, you cannot afford in a sitcom room for somebody to go, yeah, no, no, no. So when I was running tables, I would always say buy it or beat it, you know, being okay, there's an idea on the table, that I believe to be very good. If you think of a better idea, pitch it now. Otherwise, we're gonna build up with the idea we have, but we're not going to spend an hour and a half, just kind of shooting, you know, just telling everybody why it's a bad idea. So. So it winds up being really, really great. So that's exactly what you find in in Pixar. Somebody will say, Well, what if you know, that's the first thing? What if? And anytime anybody says, whatever? Whatever, the room gets really quiet. Even if you have even if you have your own? What if you're like, Okay, great. I'm just gonna get in line. Yeah. What if we turn the whole thing upside down? And this happens, and then this happens? And instead of everybody going, Oh, shut up. Yeah, yeah. Okay, if that happens, then this would also happen. And this, and this, and then this would happen. And this and this, all the energy winds up around that, that idea, boom, boom, boom, and you're just building a mountain off this idea. And hey, you know, what's a great sequence with that, you can do this and this and this. And then somebody else will say, hey, and that will fix this scene, because you can do this instead. And they'll start pitching the dialogue, and I'm really cracking up jokes and all that. And then sometimes you get to the top of the of that mountain and you go, I don't know, this whole thing, and you say, it's good, but it's not necessarily better than what we had before. Or it's good, but it's a whole other movie, or whatever. And then it gets quiet, and everybody digest what we had. And then the next person says, what about this, boom, and then you start, you build again, same energy and everything, everybody gets into everything. There is no there is some negative and like, some people will say, Oh, ag you know, we try that and blah, blah, blah, but if you're going to make it work, here's what you would do. I say, so everybody is looking at it in terms of their making the movie, and that you get to which is you know, which I think is wonderful because Brad Bird is going to have a different idea in his head. And Pete Doctor Yeah, and Pete doctor is going to have different ones and then to mark off you know, then then even even John, you know, and John's gonna have any, you know, whatever and everybody's gonna it's an orchestra right? So John is John's got a big heart at chodzi or whatever. And he's he's a big kids who he's going to love the you know, a big blockchain Andrew is looking to make sure it's, you know, you're checking the boxes. Pete's got, you know, Pete's got his take, you know, Brad's a cowboy. He's, he's, he's doing his thing. And and in that symphony, you have like, okay, great. This is wonderful set of ideas. Even what is it Michael aren't you know, who wrote horses? You know, Little Miss Sunshine. Key comes in and he I love the way he thinks because he thinks a lot like me, I'm a I'm a structure guy. You know, when when I started doing sitcoms, there were two rooms were three rooms there was there was the room of guys who would think about the stories there was the story guys, you know, who would who would as you were breaking the story, they would sit down and say well, it should be this and then this and then this, you know, just plot out the plot out the story, knowing where the jokes were going to come. And then we would invite a larger group in and then those would be the joke guys would come in and say, oh, yeah, and then this this, you know, they would have great dialogue. And I saw very early you know, they were like, well, which room do you want to be and I was like, I want to be in the room with the exec producer. And that's a story room but those guys seem to be those guys are working all the time. And those guys anytime stuff was wrong. They would kick the joy joke guys out of the room. And a very small group of story guys would work would work through it. Fascinating story, guys were the guys who would hold the pencil, meaning they would make the last decision, they would write down, whatever the choice was. And, and so I like that a lot. And even now, as I'm working in features and stuff, it's always the story guys who are kind of called in when things are really wrong. They'll say, Okay, please help us. What's wrong with it? And you go in with your toolbox, unmotivated character, the third act moment doesn't work. Let's build back from that. What are the values that we're doing here? And go through.

Scott Mcmahon 35:41
Before I go to the, I just want to kind of recap sort of like, make sure I'm grabbing the essence of everything you're talking about. There's a sounds like, there's a little bit of a, I think your cable might be hitting,

Rob Edwards 35:53
I think it's hitting my short.

Scott Mcmahon 35:56
You get you get loose, or just just you and I Yeah, there you go.

Rob Edwards 35:59
Okay, good. Is it going clean, clean, clean?

Scott Mcmahon 36:01
Yeah, that's it not too bad. It's but I just use such great information you have, and there's just you and I on the video, so it's all good. Looks like a prison shirt. That's perfect. So the what we can, what I can gather from here is I like this concept of one, make sure that the room that you create the the group that you create, if you're going to create your own brain trust group. You know, if you're writing a horror genre, you know, make sure you have people that like it.

Rob Edwards 36:36
That helps have studied up on it. Yeah, exactly.

Scott Mcmahon 36:39
That know that know, the genre, the know the tropes, that have a passion for it, that that can gel with you, as well, as I liked this idea that you start from the end, what is what is that one thing? Or just have that conversation? Like? What is the one thing you want out of this film the story? Is it the moment what is that magic moment, that third act moment that makes it the payoff all worth it, and then reverse engineer go back from the beginning and work towards that I like all that I love this little note you gave about the second act, the midpoint of like, if the payoff and the third act, then that magic moving moment is that it works, you have to give us a little taste of in the midpoint, which is great, you know, and it totally makes sense. But then obviously, the people that you put together, have to know, you know, their story structure or you know, that they're just, they're film geeks or other filmmakers themselves that are that have an opportunity to contribute to the storytelling process where, you know, we all seem to do it anyway, after watching a movie, and we're like, Why did it not work? You know, like, I think my wife, my wife, and I just rewatched the remake of poltergeists last night, Zach, and we are huge fans of the first one. I mean, watch that many times over and seeing what happened, you know, our own analysis of taking away and it's interesting, the conversation you have just saying, What Why didn't it work? Because you're trying to figure out like, what's gut wise, what's what's right, but something's off Biden isn't working for us. And I think it was, I think it was like, it took an hour, like originally a two hour movie into an hour and a half. And it was like, go time from the beginning. Like, there, there is no one it was just like, bang, bang, bang, there was no time to catch your breath. And it felt it definitely felt rushed than all the wonderful, cinematic, you know, visual visions of the stuff, but it was, there was some soul aspect missing.

Rob Edwards 38:29
I think, see, that's the thing, because that and because I was gonna ask you okay, what, what did you think was was was missing? So in? What part of the movie do you think it was missing from? I think if you if your conclusion was that it was soulless? Yeah. And we're, and we're in the brain trust meeting right now. So yeah, this conclusion was it poltergeists was sold was were how do you fix that? What, what? What had they taken out? Because you have, in this case, it's empirical. Right? You have a movie that works and a movie does not that does not work. Yeah, that are the exact that are supposed to be the exact same movie, right? So you can kind of look at them side by side, you know, and I'm notorious for this. I'll get iTunes, and I'll just, I will watch five minutes of one movie five minutes of another person next five minutes. In that next, and I'll just completely go go through because a lot of movies will have if you watch Point Break and Fast and Furious, they're the exact same movie, right? Yeah, they will tell you they're the exact same movie and every, you know, in every way, you know, and, and so the question is, okay, great. Well, those two work. Now this one. Okay, great. So we're back to its soulless. That's our problem. Where did that come from?

Alex Ferrari 39:48
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Scott Mcmahon 39:57
Definitely, I think from watching The remake in Bing fan, like you said, being so well versed in the first one and seeing how many times over, you know, all the nuances, you know all the scenes, but mostly from the from it was, there's a sense of wonderment and awe and sort of respect for this. This deeper conversation about the paranormal was existed in the first one, again, we're talking about somebody remaking Spielberg.

Rob Edwards 40:29
Yeah, but Spielberg has got a bag of tricks. That is very interesting. And when I look at Spielberg, I always look at, man, I just had this conversation with

Scott Mcmahon 40:41
Spielberg himself.

Rob Edwards 40:44
His daughter went to school with my son, so no, we got and as, and his other son took karate class with my older son, so Oh, wow. Okay, so there's always crossover. But, but we never like, Hey, tell me about jaws. But I did get a chance to meet the writer of jaws. I had dinner with him a couple nights ago. And, and we were talking just about those things about OSHA, all of that stuff. And then when I look at Spielberg, I always look at when I'm analyzing a filmmaker, the first couple of films, the first two films, I may have mentioned this earlier, but that, that I always look at them when they're in their infancy when they're trying to put together their bag of tricks. And then I try to find what is their worst film? Yeah. And for Spielberg, it's 1941 right? There. And in 1941, he is doing he's showing his bag of tricks, but he's doing everything wrong. And you can tell like, Oh, this is what he, what He does great. Everything that he does great in those first couple of movies, he does really poorly here. And everything that he did great like an E T. And this gets to the answer of what I was digging at, with the two poltergeists is that it's the first it's a first act problem, that that you when you buy into something emotionally, it's if you don't feel it emotionally, it's because when we met those people, we didn't care about them. Exactly. You know, if it's a roller coaster ride, if they're thinking, well, the best thing about what we told you guys, is the little girl gets sucked into the TV. And whenever there's a closet and all that stuff, like that is not the best thing. It's about this family. It's about this guy who is who is, you know, he's moved his family into this into this new environment. He's worried that there was something wrong with the area. There's this drumbeat of weird things that have been happening around the area, and you're filling in the character. It's like, it's like Jaws, it's like a tea. It's everything. The conversation that they have at the, at breakfast, in a tea before et shows up is the most important conversation you have. Yeah, I remember in princess in the frog, there was this whole thing of, we were just, we're trying to get them into the bayou as quickly as possible. And the note, we kept getting back in the brain trust, because that's the other part of the brain trust, right. As you screen the movie, you're showing the movie to a lot of people. And they're giving you notes back everybody in the building everybody at Disney, everybody, Pixar, you get reams of notes. I didn't think you know, this is a problem. This is a problem. This is a problem. And then they put the notes into sections. So someone's about, you know, the main characters about, you know, the story itself. And then we were getting all these notes. I you know, the story seems funny. I just don't care. I don't care about the journey. Yeah. And I said, Well, that's the first act problem, same thing. And you didn't care because she wanted to have a restaurant. But she didn't care why she wanted to have a restaurant. So I said, Well, hey, I saw this drawing of a dad. I love this story.

Scott Mcmahon 44:01
Yeah, the Yeah, this keep going on. This is a great one.

Rob Edwards 44:05
There was a dad portrait drawing of a dad. And basically they were trying to figure out what the mom looked like. So they had drawn a dad just to figure out, you know, what were the features that that Tiana had gotten from both of her parents, and then that would be the mom. And there was just a drawing. And I asked the character designer, what you know, what is this? Like? Oh, he explained it and I said, Well, this is can I borrow this? I took it back into the room. I said, this guy is the most important person in the movie. Because daughter is that relationship between daughters and fathers. And we've been looking driving so hard to have a person to have an emotional reason why she wants to have this restaurant. Why not? Why can't it be the daughter the dream of a daughter and her father and and the legacy of that once the father passes away. She wants to continue that dream and you then there is no way the thing can have a motion. It's a woman holding, you know, it's what they did in up, right, the house at a certain point becomes, you know, that call is trying to continue the dream that he had with his with his wife. That's, that's the inaccurate mention probably 50 other movies that are fueled with that kind of emotion. There is a reason why we tell stories in that way. And so once that happened, it was a tiny adjustment was about three pages. And in the beginning of the movie, and everybody said, Wow, what did you do? Did you rewrite the entire movie? No, we just gave every time you know, she says the word restaurant, you know what it means? And I had to hit it. I think in the middle at the midpoint when they're drunk right before they dance. And then at the end when they're on the riverboat, and they're looking looking out at the restaurant itself. And it's what gets Naveen to back off, he wants to propose to her. And it has such huge emotional weight that like Okay, great. My job here. My job here is done. The mechanics, the rest of the mechanics of the storytelling were I want I don't want to say inconsequential, but they were less consequential because we had launched the story correctly. You watch a movie like man on fire? We spent a ton of time I don't think anybody dies until the midpoint of that movie. Yeah, the whole movie is about this broken guy's love for this little girl. And how this girl redeems has his soul and makes him stops him from committing suicide. Yeah, the bullet doesn't go off there is something you know, the God of the story has a larger plan for this guy. And it's about this it's about this relationship with this little girl. And you know, he starts coaching her about don't be afraid of the gun and and all that and they have this wonderful wonderful relationship. So at the point when she's kidnapped you're like, oh no. Yeah, go down. Because now this guy has license you know is he is fired and if you look at I'm sorry when I say one last example but you look at taken taken follows the exact same model. That girl doesn't get kidnapped so deep into that movie Yeah. Heartbreak heartbreak the pony versus the you know, karaoke machine all of those scenes if you're looking at it from an executive standpoint, you'll think oh god you know, the movie is really about it's a shoot 'em up. And why is it taking 60 minutes before the guy fires the first shot you know? Yeah, well like we can't we just condensed this and and you have to as a writer, as an artists say no people don't watch buildings burn. They watch people saving the people they love that are in the building that is on fire. That's drama.

Scott Mcmahon 48:00
Yeah, it's interesting. You brought that up. I got me excited because you were saying like, how important to set up how poor in the first act is. And if you look at some movies back in the in the 70s. Like even Exorcist, literally, I think the first hour like nothing major paranormal, like happens. I mean, the priests doesn't show up until after the hour mark, like, like, all the stuff that we remember about the exorcist doesn't happen until like, almost after the midpoint. You know, it's like yeah, and because the even like, Rosemary's Baby, same thing, yeah. Very, very shiny, Mike.

Rob Edwards 48:35
Yeah, exactly. Shining. You're just watching girls and bikes and yeah. Yeah, it's just and they're a little creepy things that happen. There's always got, you know, a cat jumped out a box. I was watching alien. Like, same thing. It's just the day to day workings of, of space. Space Teamsters. Yeah. And then midpoint, the thing leaps out of the guy's chest and your is off, off and running. Exactly what we've been setting up before that is nobody listens to Ripley. You know, these guys are in it for a paycheck. You froze up.

Scott Mcmahon 49:20
Do you see me? Yeah. Okay. Sorry.

Rob Edwards 49:23
Yeah, that nobody listens to her that that, you know, these guys are in it for a paycheck. And that something is wrong with the science officer. Yeah. And there's all these kind of you're you're just setting up the dynamics. And it's getting your heart is kind of in your chest, you know that something's got to happen. Yeah. And then when it does, it's just like, bam, bam, bam, bam, bam. And then your left. The best thing about looking at the third act versus it, it's the thing, it's the thing that you are, you know, the lights go up, you walk to your car and you go Oh, man, that was awesome.

Alex Ferrari 50:04
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Rob Edwards 50:14
And that's the thing, you know if that through that moment works, then it's all worth it. If it doesn't work, it doesn't matter what you did up until that point. Nobody's going to end the audience coming out of the seven o'clock show. I talked about this. Because it's what it's what makes movies great. It was what makes the business of making a movie, even if it's an independent film. It's the audience coming out of the seven o'clock show their reaction as you're in line for the nine o'clock show. Everybody knows that thing of like, people are going Oh, snap. Yeah. And they're like crying or they're like, high fiving or stuff. And they're nodding at you. Because they know like, Oh, this is gonna be, you know, you are in for a treat. This is gonna be magnificent. Right. And, and it's that thing. That's what makes movies Great. That's what makes movie going great. You know? And every, you know, yeah, go ahead.

Scott Mcmahon 51:16
No, we're gonna say it's fascinating, because we were talking about the long setup. And then we have gave some examples, but you did mention even like the movie Up, and I think it's one of the greatest examples of the shortest, most heartbreaking setups ever, you know, it's within your in tears within the first whatever, five minutes of that story of Carl, you know, sort of

Rob Edwards 51:35
Suitable and they're just, it's just building up. You know, remember, they're building up for the moment when he ditches the house to save the boy, you know, and, and so, and that's the whole you know, that John was, you know, walked into the room. Okay, what happens? He trashes the house, he throws all the stuff out, you know, to give it ballast, he's run out of balloons. And you know, and he goes and saves the boy. And that's, that's his Luke Skywalker moment. Right? Right. And so so in the beginning, you want to say, what if the house doesn't mean anything? Right? Again, story math. If the house doesn't mean anything, that moments not going to mean anything. Everybody's gonna go so what? It's a house. Yeah, get another house? Like, no, no, this house is very special, because it is the embodiment of, you know, his relationship with his with his wife, Ellie, I think yeah, yeah, exactly. And, and I believe, at various times, he calls the house Ellie. And it's the he's working towards the picture of the house on the on the mountain. Yeah. And so you're gonna give him that, and then you're going to take it away. You know, it's, he's gonna get all the way there realize it's, it's not worth what he thought it would be worth. And then he's gonna go save the boy. Great. So you need and I forget who there is a, one of the co director of inside out, Ronnie del Carmen, I want to say, okay, he that I believe that was his sequence. And that put them on the map as a star, or, as he'd been on the map as a story anyway, because he's, he's fantastic artists. But he was the guy who walked through that sequence and said, it's stripped it of its dialogue. He had temporary music that was That was wonderful for it, this this kind of very valid kind of thing. And it was amazing, you know, just the process of how that sequence came, came to be. Because, you know, obviously, the first 20 drafts of that sequence, were not that sequence. You really had to kind of work on it, work on it, work on it, and so it just wasn't it it would make you cry, and I believe it's five minutes and 30 seconds long. It is not very long and impure movie movie terms. But by the end of it, when you know, just that pan across a doctor's office, oh my god, you know, it just every one of those moments is completely iconic. It's just it's truly wonderful. And then it gives him license to do everything that he does, which is he won't sell the house smashes the guy on the head when he you know when he's when he's threatened. And now he's going to you know, go live this dream and go to you know, this this waterfall.

Scott Mcmahon 54:39
Great its amazing. The I'm just curious you with your extensive history of like writing on your own working in in rooms, you know, and television and now working like, obviously last few years and animation is the advent of visuals like, because I don't know if you have an opportunity with Princess in the frog. Have to go down in New Orleans to Are you part of the crew? Because, you know, you were mentioning like how Lasseter was such a huge proponent of research, like just getting absorbed into your DNA like that you probably already done prior. But I was curious. You know, we have the TV room. And we're seeing like this explosion of golden age of television. Just amazing shows left and right. And I can only account like, because the power the writers, they're, like, in writers together, pushing each other to make it great. And then you have animation, which allows you to I mean, my past working with Sony PlayStation, we're convinced effects we've always had to learn was visuals. We always had something to draw from to try to make, you know, better. And I'm wondering like, because now you have visual cues, like you mentioned, them purchase the frog. Here's a drawing a sketch drawing about the Father as like, that is huge for me. And yeah, I was wondering, have you seen? I guess, like how could like an independent, you know, borrow from this concept of like, should they just inundate themselves with so many look frames, or drawings or initial sketches, anything like that to like, integrate themselves and what their world would look like? So if they brought in their own makeshift brain trust group, so everybody could connect to like, Oh, what's that? What's this? Or, you know, how's this fit the story? I don't know, from your any like stories you could share of like, just like you said, you're walking around, you're seeing artists or somebody, pretty much the film made in like, visual format before it even like even one written word is put on an actual traditional script, I guess? I don't know. Right?

Rob Edwards 56:39
Well, that's the that's the fun of the new, the new tools, we'll call it is. It's, I know that Robert Rodriguez, his his process is very similar to the Pixar process, which is interesting, he kind of pre shoots his movies. And he will just with a handheld camera, or I don't know, a cell phone or whatever, he'll get his actors in a room and he films his rehearsals. And he takes him back in I don't know, if he's using, you know, whatever, you know, whatever it is, but you know, as easy it is, as it is to edit something, he just edits it at home. And then he goes in the next day, if they're shooting the next day, and he'll show it to everybody like this is, this is what this is. And here's what I think is wrong with it. Here's what I did to rewrite it. And and here we go, you know, so the second thing you see will be that Woody Allen shoots an entire movie, edits it. And edits it shows it, you know, takes a look at it. And then I don't know if he gets outside feedback or anything I assume he does. And then reshoots, the entire movie, it's always in his budget that he will shoot it twice. So you do it. And obviously, the you know, the first version is not just everybody kind of slogging through not wearing their costumes and stuff. It's an actual movie. And then he shoots it again. So I think that that that is a great way to go. If you can a Ridley Scott storyboards his own movies, top to bottom, and I believe shoots have storyboards and show, you know, shows shows those? Yeah, so that the the first draft, the way I look at it is, you know, from a Disney perspective, is that when guys are drawing, right, they take a blue pencil with very light, you can barely see it. Yeah, and they just start drawing and whatever. And they're just, and the lines are everywhere. It's a complete mess, and they're drawing over themselves, and they're doing whatever, and then they start to see it and then they'll, they'll they'll take out a black pencil and they'll start tacking it down. And they'll say, okay, great. Here are the eyes. Here's where the eyes go, here's whatever, because you're kind of trying to see it on the page. And only a handful of people can just start drawing with a black pencil and go, you're sketching, sketching, sketching until you see it. If you if you listen to a band, right, the band will go, you know, it'll sound terrible, the first and then they'll kind of gradually, you know, come down to whatever they're doing sculptors the same way. It's a blob of an amorphous blob for so long, and then they start to take down little sections. And writers are the only ones who don't do that. Writers. I'll see them go oh, I have an idea. You know, faded. Colin, you know. And like, who does that? Nobody does that. You don't think that way you say I want to make a movie. I think it should be kinda like this movie that I loved when I was a kid. Or it should be I want to make the best, you know? Badass six year old, do whatever magical power movie that I can

Alex Ferrari 59:59
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Rob Edwards 1:00:08
Here is a precedent of other, you know, badass six year olds. Here's where some have gone right and others have gone wrong. And, and this is what moves me about this kind of movie. This is why these kinds of movies are my favorite movies. And this is where others have fallen afield. I think my movie is somewhere in here. And, and then you get out, like, I'm old school. So I have like, yeah, I have, you know, just a clipboard and a fountain pen. And I will sit down and I'll just start writing. And it's rarely dialogue. It's just what do I love about these kinds of movies. I love this. I love this. I love it. Hey, my favorite scene, in one of these things was bla bla bla bla bla. And, and my least favorite scene is blah, blah, blah, blah, blah, excellent. I like to eat my dessert first. So if I'm writing, I will say, well, here are scenes that should be in my movie. These are great scenes. And if I can just string a clothesline between the scenes, I think I'll be okay. Because these are the classic scenes, there should be the mentor scene, and so and so. And the equipment, you know, the badass piece of machinery, you know, or the, you know, the great gun, or whatever it is, you know, a cool monster a, you know, fantastic spaceship a you know, always I'll put those in, and then I'll say, Okay, well, great. Now I'm gonna make try to make myself crying the third act? And yeah, and that's it. Yeah. But it's always starting from like a amorphous, a amorphous, you know, the, the, the, you know, the paint is wet, the there is no paper, I'm just freestyling until I find like, it should be this. And then I'll start to give it shape and tack it down. And then only last the last. Like, it's, I often will write the entire thing by hand, and then, after I've gone through the whole thing, then I type it into software.

Scott Mcmahon 1:02:17
Interesting. Do you know is there a difference for you between like, plot and character? Or is it the same like because I can see, like doing an outline, constructing like the logic of the world of where you want this moment to go for the protagonist. And maybe the protests, like you, you see, like a major change is going to have to happen for this character. But once you kind of maybe have like, the simple idea laid out attendees, do you go in and start like thinking like, okay, the dad character a lot right now, my early drafts are serving exposition. But then how do I make that character more interesting? Because there was this whole? I think you were talking about, like, in Jason buffs, podcast about how, like in Finding Nemo, there was all these wonderful characters, all the supporting characters, even no matter how small the character is, like, each fish has some interesting story. One scar one, like was nervous or I don't know, it was it was Yeah. Just rich with content because or context because it was so each character was so unique that way, as opposed to just being serving exposition. Do you see that within those group meetings? You have? Or, or sometimes somebody goes, I have, this is the character. I don't know what story was going to happen with them. But I don't know how, like, do you see it go both ways.

Rob Edwards 1:03:39
Right. All right. Now that, that it's the interesting thing is and it's it's it's fantastic question, because it is, I think at the crux of most, I'd say a good 90% of filmmakers don't understand this one specific thing, which is that there should be no difference between character and story. But there is a huge difference between character and plot. Ah, okay. The plot is just, I was in this. It was a masterclass in in France, in Marseille, and this there was a guy who had done this with these webcasts and stuff like that it was really charismatic guy really energetic, we great storyteller in quotes. And I done this thing, and I'll, I'll talk about a little later because they remind me to tell you this thing, because I think it helps all writers, everybody that I've done it with, with writers, it makes them a lot better. But, but this guy is telling the story. And he's going on he's pitching me this this movie. And he says, oh, and then an alien comes in and buys pitching, pitching more and more Italian guy, right? He was like, yeah, and then this happens. It's And then they fall into an abyss. And then a guy has a gun and whatever. And he shoots his grandma and whatever. And he's just going through going through and going through. And I'm watching the audience and I stopped him for a second. I say, watch the audience, as you're, as you're doing this, keep going. And he's thought, what if this happens, it was a big explosion, and whatever. And I said, I said, What do you think I saw? And he says, after about two minutes, everybody started talking to each other. Tuned him out, there were a couple of his friends in the back that were kind of smiling. Really, towards the end, everybody was just everybody was just hiding from the thing. Because he was because it was. It was mostly sorry, me do something to screenshare I have, I have a flux. And I didn't realize it. It's been it's been kind of making the image. More sleepy as we. But yeah, so I look at the audience and the audience is completely tuned him out. I said, why? As well, it couldn't figure it out. So well, because you lost your character. First, you didn't make me care about your character. And second, as it's going on, you were just it just getting more and more, you were using plot to try to save you from character. And I said, okay, and I pitched his own his story the same way. And I pitched it all character, you know, this guy comes in and more than anything else in the world. He wants this. And oh, you know, this guy also wants it and blah, blah, blah, and he wants it even more. So in the very beginning, the guy boom, whatever, he takes it from him. And now he's sitting there going, Oh, no, what am I gonna do now? Aliens Attack and blah, blah, blah, whatever. And everybody's leaning in as I'm, as I'm telling the story, because you care, you know, you give a crap about the story. Before he was doing plot, what I was doing was character. And, you know, if it's if it's Finding Nemo, every character that that Marlon passes should develop him as a character, you're going from the journey of a guy who is overly cautious to a guy who's going to let his kid do the same thing. In in The Incredibles, everything that passes Bob Pars, you know, we set him up as a guy who will save everybody at any time, you know, whatever, you're doing the whole thing. Everybody that he passes, every experience that he has, is, is basically kind of, to show that his addiction has gotten out of control. And until he even finds an enabler in the innate, oh, great, excellent. I'm gonna go up and do this thing. And I'm just gonna completely ignore my family, right? Because those are the two values that are at stake. It's Do you are you going to reclaim your your glory, at the expense of the thing that you that you know, your future? You know, your family? You were once this guy now you're this guy. You need to be more than Mr. Incredible. She says yeah, pointedly, automatically, in order to do it. So every single scene is going to be him desperately clinging to his former life. He's in the meeting with his boss, and he's looking outside, and he can't can you know, and he's just seeing a guy getting his pocket picked. And he can't give it up. You know, he's, he's there with the old lady, my old lady is worried that she's gonna lose her thing. And he can't you know, that is new life, he just won't do it. Everything, everything he's doing is kind of these things, buttresses buttressing against each other. That's the Norio nature of storytelling, that is character, you're developing that character to the point where the character has to make this decision of like, you know, I can either go and try to save the you know, save the city by myself, which I know I cannot do or I can trust my family to help me I can do this as a family and off you go. Yeah, you know that that's that that in that way as you're telling the story? It's very clear what's muscle and what's bone, you know that what's wheat and what's chaff right that that any scene that doesn't have him moving towards either on the upside where he's he is completely like yes, regaining your former glory is the most awesome thing in the world you can do Yeah, that's the bill to the midpoint. He's and then at the midpoint, haha, I've killed all these people and now I'm gonna kill you and he can't get out or whatever. I can't get out of the room and he's, you know, those those little nerves are gone. Yeah, whatever. Whatever, whatever. And now Oh, no, this is where it's gotten you to the, you know, to the terrible, terrible midpoint

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Rob Edwards 1:10:10
And then it's the family is gonna go rescue. Right. So now you're on the downslope. And so everything that happened from that point on is, look how cool this family is when the family is unrestrained. Yeah, until you get to this point where it's, he's bemoaning the fact that you know, it's almost a false act to write the the rocket is headed towards the city. And, and Bob is sitting there saying, Oh, I can't believe what I've done. You know, you guys, this is really terrible. And his daughter says, yeah, yeah, blah, blah, blah, whatever. And she saved them all very easily. Because he's not thinking about family. He's thinking about himself. Right? We're driving, driving and driving for that moment. And that's all character. You know, every scene in that is a scene that you absolutely need. And none of it is, but none of it should feel like plot. Yeah, it is all to drive the guy towards making that decision.

Scott Mcmahon 1:11:10
It's really interesting, because we started our conversation about talking about mastermind groups, or accountability groups, and like how it's so much easier to look at somebody else's problem or look at what they stand for. Because we can see from an outside perspective, what's in front of them. But we as individuals are so wrapped up in our own stuff, we can't, like you mentioned, we can't see your own path or get out of our own way. It's, and we were talking about, there's so much things that we have to unlearn to be able to be and then we're here we are talking, you know, character, and story. And all these characters are in the especially with the Pixar stories we were talking about. And in, you know, the stories we were mentioning, there's there's this aspect of baggage, or there's these known beliefs that they hold on to for so long. But that third act moment that John Lasseter moment he's talking about, has to be this let go of all that, in order to have that transformation at the end. But it's funny because we were talking, we started talking about it in real life. And we're seeing it happen in stories. It's like, oh, wow, that's fascinating.

Rob Edwards 1:12:19
And really, that's why I think that is why like, I like to look at, well, screenwriting, everybody, you know, it's the technology of screenwriting. But really, we're storytellers, right guys in rocking chairs, you know, saying, Hey, here's what's this is what's important. And that's why it's because we always when we make the same mistakes, all the time, as human animals and machines, whatever that we are, we, we make the same mistakes all the time. And so we tell ourselves, these stories, like let go of that and embrace the new. One of the things I'll say like in masterclasses all the time is, you can learn how to speak French without learning without forgetting how to speak English. You can accept a new philosophy, a new way of thinking, just try it out. And then if you want, you can go back to what it is, is you do but a lot of people will say like, well wait a minute, I don't like you know, I'm not such a big fan of Disney movies. And you guys are you know, you guys, it's all a factory and blah, blah, blah, and I'm not gonna make movies like that. I'm like, Okay, well, let me see what what it is you've done. Yeah, it's amorphous, horrendous kind of way, like, what are you doing? You haven't, you've so resisted all of the kind of rules and not just necessarily like, the Disney rules or the Pixar rules, but just the rules of general storytelling. Like, Oh, that 50 characters 50 main characters is not a good way to go. Yeah, you know, that, that a film without conflict is not is probably not going to work. All that well write a film that is about something that nobody in the world cares about. Is is not going to be is not going to be enjoyable. There are but a film a terribly constructed film about something I really care about. And a PERT you know a person who is who is wonderful, who I want to see more of. And you know, that that film was gonna go through the roof. It's gonna be I'm going to enjoy it. I'm gonna, people are gonna say like, what was that that you were? You kept talking about? You know, I'm gonna go on social media and say, oh, okay, look, I'm gonna go out on a limb and just say this movie was the best movie I've ever seen. And, and that's, especially for me any side. That's what you really want to you know, that's what we want to start with. Is Yeah, I'm not. I'm gonna make my favorite movie. I'm gonna make a movie. That is that is the favorite of all my friends and And, and here's, here's how I'm going to sit down and do it.

Scott Mcmahon 1:15:04
Because you mentioned to about, you get a lot of screeners, like the crazy question of like, hey, what software we use? You know, like, that's like Yeah, the last the last question you need to know because it's you need to know story or just tell story and write story. And that's the same plague that's technology is having right now, I guess on the independent side, which is every he's got a camera and editing tools. And they're just so it's like, what are you shooting on? What are you shooting on? As opposed to who? Who cares what you're writing? What software used to write? Who cares what camera uses? Shoot? Because the bottom? The, the essence, the core is everything we talked about here is really, I love this whole thing, like, how do you level up? How do you push beyond and building a system of the right kind of people around you? And having that kind of system in place to you know, push, push the story? Like take yourself out of it and push the story further.

Rob Edwards 1:15:56
I often say like animation is not a genre, you know, it's just it's just like a different camera. It's just like black and white is not a genre. Yeah, it's it's just a way you know, you still have to tell great stories, they still have to connect with people. Just animation is a way that you're that you're that you're doing it. The rules are always the same.

Scott Mcmahon 1:16:16
Yeah, definitely. This I want to keep you I know, we're a little over an hour, but

Rob Edwards 1:16:20
I did have one other Yes, there's one other thing and this is just like, it's been my soapbox for a couple weeks, because I keep I'm sure your listeners will get what should get some value out of it? I was I've been because I'll do these, these, these master classes. And a lot of times the format of the master class, when I can do on money, I do maybe one a year just to kind of like get gone, right but but a lot of times what I'll do the My Favorite versions of them and I just revised it is the writer will come in, they'll sit next to me and they'll pitch their movie to the to the rest of the group. And then we'll go through it and we'll say okay, what's right about it? What's wrong about it, we'll kind of do a Pixar row with it. And what I keep discovering is that sometimes the the writers ability to pitch can severely impair the experience. And so what I started doing is I said, Okay, let's let's the first day like, let's not even think about don't think about your movie. I'm gonna give you two movies to work on. Because if you're and I see you're into guitars, I love guitars. Now, the first thing you do if you're learning piano or guitar is you learn like Mary Had a Little Lamb, you know, you just Yeah, flunk out the easiest song in the world. And then you go to, okay, great. Now I can learn C and A G and an F. And I can out of that I can play a bunch of bunch of different songs, I can play a bunch of other people's songs. Until I get really good at it. I can play most of you know Simon Garfunkel. But I can offer the Alpha three or four chords I can I can make my way around a bunch of different songs. I am not composing at that point. I'm just learning how to play guitar. And I'm learning the dumbest songs. I can first the simplest, the two chord song, moving into threes, and then I'm and then eventually I'm gonna start. Oh, okay, good. Here's a little riff and stuff like that, and until the point, but it's gonna take me a little while before somebody says, Wow, you really did a good job. So the same is true of, say, a painter, they'll go to a museum, they will set up their easel. And they'll just look at you know, you'll see these these painters, repainting the painters of other painters. they'll go and they'll go stroke for stroke that walk up to him and go, Oh, that's what he was doing. That's the brushstrokes in this little section. That's how he made the sunset look particularly bright. Excellent. And I'm not sure if I've mixed my colors, right? The same way that that guy did. That's it. Oh, that's what he's doing. The composition of this thing. Oh, great. I see four or five paintings that have the same kind of composition. These guys must have all studied each other. That's awesome. Now I have a greater understanding. I'm still not painting my own stuff. You know, I'm just learning about what what people do. So what I say is, okay, tell me one of two stories. I'll say the three little pigs or the or Goldilocks and three bears. Yeah. And you know, always my first question is what who's, who's the protagonist of Goldilocks and the Three Bears?

Scott Mcmahon 1:19:30
I know this only because I've heard you before if I go ahead,

Rob Edwards 1:19:36
Oh, excellent. Oh, I didn't know if I did it.

Scott Mcmahon 1:19:38
But this is good, but people please go ahead. Because this is such such. This is such a great aspect of your masterclass do I know but go ahead.

Rob Edwards 1:19:49
Yeah, right. And most people will guess Goldilocks, because the stories don't go like No, no, it is a it is a crime. Detective Story

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Rob Edwards 1:20:09
Yeah, Billy logs goes in, breaks into a house, eats porridge sits in a chair. It eats all porridge, sits in a chair breaks it, and then sleeps in a person's bed. Yeah, so it is an active crime going on. And then three people return, three characters return. And, and one is eating well, one is eating one discovers something is wrong. Once it's down once it's down, one is oh my god or whatever. And then they they go pursue it. So the Baby bear is the is the protagonist of the story. Now go tell the story. But tell the story in, you know, what are you going to do with the story? Now, you know, now you have your own edge to it? Are you going to tell a story about a boy who really wants to go to sleep? Are you going to tell a story about a kid who's really hungry? Are you gonna tell a story about a kid with anger issues? Who is trying to hold it down? Whatever that angle is, you know, you have you now have the formula, you know the format. And you can go and tell tell that and then get good at that get good at telling that story of doing your cover of Goldilocks and the Three Bears. Then once you're feeling that, now go start pitching your own stuff, you know, get that. And the way I look at it is you've just seen you just saw Star Wars you just saw, you know the JJ Abrams Star Wars. And as you were leaving the building, it burned down there was an oil fire the whole thing burned down. You know, all everything. And now everybody turns to you and said Oh, what was it? You know what happened? Yeah, a lot of people when they pitch they'll go, Okay, well, there's a ship, bigger ship. This kid comes in and he's taking out garbage. And then his kind of hipsters really mean soccer ball that, you know, does die, whatever. And it's like, no. How do you tell that story? You are the last lifeline of this of the greatest movie ever made? Yeah. How do you tell it and and have that behind you. But with a story that you already know, get comfortable with that if it's your tape, recorder, whatever, and then go, then you have that set of skills, and you're not pitching garbage. And you also are learning from those reps. This pitch is well, this does not pitch well. You know, this is the essence of storytelling. Most of the time, and I mentioned it before, most of the time, like right now I'm doing a little superhero thing. And I watched everything. It's everything. And I rewatched everything from the point of view of me making this new movie, and I'm taking notes on it like oh, great, you know, they spent a good Ironman spends a good long time, in the middle of the movie just becoming Iron Man. Yeah. Oh, yeah, man spends a good long time in the middle of that movie. In both, you know, first versions, you know, when, when Uncle Ben dies, spends a lot of time on the suit and the web and the thing, you know, the mechanics of becoming Spider Man, that's a big part of our enjoyment. They don't just put on the suit. Oh, here I go. It's, it's a big part of the journey. So great, I have to have that in mind. You know, and just kind of going through it, understanding it. And then when I pitch it, I'm pitching it like it's Star Wars. I just had this meetings a day or two ago. And I'll get up I'll run around the room. You know, I'm shooting stuff down or whatever, you know, I have this, this this total enjoyment, because I love these movies. You know, I want first I want them to make my movie. Bigger. But second, I can't wait to see my belief. You know, I can't wait to be in line, you know, for the nine o'clock show when the seven o'clock comes in. comes out. So I love that. That's my little soapbox. i i I'm glad I said it. And hopefully, like I say I hope it's valuable to your

Scott Mcmahon 1:24:25
It actually is extremely valuable because I have you know, with my podcast, I have just people will email me you know, occasionally and just this is asking advice or opinions. And I made a point to a young filmmaker. I said, if you kind of want to test yourself as a filmmaker, that whether or not you're a good director or not make a short film based off of some very famous short story that's in public domain. Something that has proven like that exists like an Edgar Allan Poe story. That's something that's like, Okay, this exists. This is a Historically, well known story, that it has all the elements in there that make it successful. So if you can, one write it, the Adapt adaptation of it. And then to if you're a director, you can test your directing chops that way, because it's all the elements are there, you know, the story's solid, you know, it's, uh, you know, short enough that you can make it within your means. And then if it falls flat, then you can go back and figure out why it fell flat because it then it puts you because you can't blame anything. Like, I can't blame this the story didn't work, or the screenwriter didn't write it right, or something like that. It's I mean, there's all these elements there of like you really, really want to test yourself as a director.

Rob Edwards 1:25:42
That's a good bet. And look at the look at the success out of Sundance right there. The birth of nations sold for 1474. Right. And that's, that was a take on the already established movie. You know, it's his riff. Yes. On this movie.

Scott Mcmahon 1:25:58
Can't wait to see it, because it's definitely a long overdue take on that movie.

Rob Edwards 1:26:02
Yeah, exactly exactly. Yeah. And it should, it should be fun. And that enhances the viewing of the movie. And I think too, yeah, with a lot of short films that I see, I'll always say like, what short films did you watch to inspire you to do this? Because most of the short films I've seen, especially the, you know, the, the good one, you know, the Pixar ones, and also the really good live action ones are very, very simple. One, one person or two, you know, in a relationship, and then that slowly evolves over time. There was a, you're talking about riffs on there was this YouTube thing that happened that I thought was great. Was the Power Rangers thing with a mafia? You saw that at the fan film? Or which one? Yeah, a fan film the Power Rangers fan film. I guess they had to take it down. Yeah, but it was fantastic. Oh, it was like, I'd never you know, this guy's take on Power Rangers. You know, the wink is of course, its power. Right? But it's a series Yeah. Vanderbeek and seven, like, Oh, this is, this is seriously enjoyable. This guy can, I can't wait to watch this guy make a movie, you know, the Deadpool trailer, you know, the little sizzle off of that, you know, that's a first time director. And now of course, the biggest the highest grossing, I take my first time director, it was, you know, it is something that we've seen before, you know, it's a thing. And the way he did it was just fantastic. And obviously like it because the other thing that I would put to that is the short story that you adapt should be one that you absolutely love. And the way that you do it should be you should be showing everything that you do great. You know, if you are a great cinematographer, it should be a beautiful movie. If you are great with character, it should be whatever if you're funny, you know, don't try to like funny if you're not funny, in a way, by all means, because one bad joke will kill you, you know, as far as the enjoyment of it. But yeah, if you can work if your best friend is a fantastic actor. Yeah, go? Do you know, get on him. Oh, call it every favor. You know, I give the speech at your wedding. Show up for do for an hour and a half and help me help me in my movie. Robert Rodriguez, we'll talk about that. Like don't do anything that you know, I have a friend that has a bar, I have another friend who owns a bus. Great, there's going to be a bus Chase, and part of this is going to take place in my friend's bar. Oh, awesome, then you know, production value goes through the roof. And you're on the map as a as a serious filmmaker?

Scott Mcmahon 1:28:53
No, yeah. And definitely like all those processes helps. The idea is to kind of keep yourself in check to keep humbled. So that, like you said, if you're to put yourself out there as a writer, as a filmmaker, as a storyteller, to utilize a brain trust kind of concept. Yep. You have to be willing to accept like to let go of what you've created, and know that it's not yours anymore. I think last year talked about that. He said that when they created Buzz and Woody, there was a point where they realized is no longer theirs. It's now they they have a responsibility to serve those characters. Honestly, and, and truthfully to the audience. You know, we're

Alex Ferrari 1:29:37
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Scott Mcmahon 1:29:47
And I think that's a concept very,

Rob Edwards 1:29:50
Very important because you have to, you have to listen, that people don't just give notes just for the sake of giving notes. Yeah, they're addressing their Pressing a problem, sometimes a problem took place pages before what they're addressing, you know, sometimes the wheels were off the wagon way before that was seen that drove everybody nuts. You know, it was a setup, it was the amp up to it. And, and you have to be open to that. I was giving notes to a writer who sent me something and said, Oh, I just want to hear your input. Okay, I'm gonna be tough. Oh, yeah, it's okay. And I gave him the notes. And it was, and you know, me, like, I like to talk. But it was, it was, I would say, four fifths him defending the thing that he had done. And only 1/5 of me giving the note. And I was like, Look, we're not gonna get anywhere with this. Because I'm not just giving you notes, because I want you to talk me out of it. You know, I know, your intent is on the piece of paper. If it is not clear, yeah, you work with it. You know, it's not just, you know, I will give this note but probably, you know, everyone that you give it to, will probably give them the same notes. And if they don't, they're not doing you any favors. But that but part of the process, when you're a when you're an artist, it hurts to get notes, it physically hurts you, you know, it's like somebody is roughing up your baby. And, and you just have to, I think was David, the guy who created family ties. He said, You just write down the note. That's all you need to do. Understand it, write it down. Then, you know, conclude the conversation, punch the pillows or whatever, you know, cry in the shower. And then and then go and look at the notes and say, Okay, what did i this will ultimately make it better. Some you'll just cross off and say, I don't care. I'll get this note nine times out of 10. Most of the time, it's like you don't want I didn't sell it. I just there was something you know, I My intention was to do this. I didn't. That's what threw him off. And in this spot, of course, you have to start off with the intention. Right? You have to start off with a strong motivated character. It has to be very clear what it is this the story that you're telling people get bored with plot they are excited with story with, you know, with the drive and the conflict. You know, even Aristotle talked about, you know, intention obstacle. Anyway, I was I was watching Downton Abbey, right? Because the last episode was on it. Oh, just into your committee do black kid from Detroit main demo. But it made me go back to the first episode. And watch that. So I'm watching that in the first three episodes on iTunes. And, and it's all there, you know, and Julian Fellowes in an interview, he says, Well, I was watching Westway. And I saw that how Aaron Sorkin crafted the characters in the pilot of West Wing. And I took that as my template. And then that's what I did in Downton Abbey. Interesting. Now, you would think those two shows are completely completely different. But as much realist as a writer who knows craft and love crafts, it's the same thing. So the flirtation between the you know, Carson, you know, this is, that's, that's there and, and the the little dynamics and just the sisters, all of that their, you know, progress is coming. I mean that the opening event is the Titanic, you know, goes down and kills dozens who would were set to inherit the estate and now it's, you know, this this other guy, so, like tears, right, this person is coming in. But he's lost the the waitress, this new person comes in, you know, it's it clocks along, but it's all still you know, it's all story. You're you're driving towards this thing that the world is changing. And the you know, the maid the head Butler in the in the Lord of the state are saying, Oh my God, I don't know what's, you know, what are we going to do? Yeah, and that's the tension in every episode. That's great. This is great storyteller. Right. And, and those are the tools that has nothing to do with the software. Yeah, exactly. Has nothing, you know, I don't care what method what if he's a movie magic that Julian Fellowes is writing? was writing it with a quill, you know, it is? It is it is great storytelling and, and that's what's going to, that's when it's gonna save you. You can film that thing, you know, with a cardboard box and it will be compelling television.

Scott Mcmahon 1:34:55
Yeah. Yeah. You know, you mentioned some things like clear is It is, you know, when you're giving notes or feedback or accepting that I don't remember where I heard this before, but I wanted to implement because somebody had asked me, like, just advice like me to give advice, like, when you're giving, like, when somebody read your script, I said, Well, one thing you can do to get constructive feedback. I don't I really don't know where I heard this before, but I thought was great was simply was simply, when you read the script, can you read my story? Can you tell me one? Is it clear? To if it is clear? Is it interesting? Maybe you did that way. That way? You're not there's no, there's no, like, you can't be defensive about it. It's just like, well, I read it. I wasn't sure about what happened here, or why the character did this. He goes where it is clear, but it felt like stuff I've seen before, you know, that way, it's not a personal attack on you like, okay, so that I can work on that note,

Rob Edwards 1:35:57
And that you can kind of police yourself on right? Yeah, that you I was working with Dan Fogelman, who had who had written cars, and love. And we were working on a dress up for Disney, live action animation hybrid. And one of the things that he said to me, which was great, he says, on every page, assume that the person reading it might be on a treadmill. And and that that person, you know, you have to make the intention, very clear, the obstacle, very clear, tell the story that you're going to tell clarity, clarity, clarity, because you don't want the note, that's one note that you can easily take off the table. It wasn't clear like one of the things that I I love to do, I'm there who likes to study writing, I like I'll listen to anybody who's talking about how they're how they you know, every everybody's lectures, everybody's series, I love that stuff. And one thing was this guy, the guy who wrote for weddings in a funeral, whose name is escaping. It also written Love Actually. And before that, he wrote this great series called Black Adder. And he was Rowan Atkinson's like kind of main guy. And, and one thing that he said is, you know, don't be afraid of riding on the nose. And he says one of the most famous lines and I think it's Love Actually, he says, he says he's sitting there, he's riding around it around and around it. He says, I'm just going to say what it is. It's habit. And he wrote the line. I'm just a woman talking to a man. Talking to a boy.

Scott Mcmahon 1:37:48
No, that's, I think average. Notting Hill, right with Julie Ross. Exactly. Yes. Oh, guys, you're right. Don't be afraid to write on the nose. It's such a great like simple advice. Like,

Rob Edwards 1:37:58
Yeah, then if it's, then if people don't like it, then fine, then that's a that's a whole separate conversation. But they won't go what what's going on? Age. I was like, they're kind of talking around something really good, whatever. And then it just lost me. Like, no, you know, that what is it? Like, you know, Darth Vader states his intention is pretty bad, you know? Yeah. Lions. Yeah, he's like, you know, I will probably, you know, he states his intentions. That's why that's one of those things that you know, you can dance around but you really have to hit at some point or another is, you know, what Pixar would call the I one song, you know, that nobody does. Everybody. sings and I want song in some way or another. Go.

Scott Mcmahon 1:38:45
I like that. Singing I one song. You know, I can't I talk to you for there's so much. I would love to. I would love to have another opportunity to have you come back on tubes. We could talk more. You know, the you're working with Aaron Sorkin and just other writing. You have your master's classes coming up? I mean, definitely make sure you have everybody has the links, and promote you know, Rob edwards.net. I know you're you're starting. That's the community.

Rob Edwards 1:39:11
And you can find me at I am Rob Edwards on Twitter.

Scott Mcmahon 1:39:17
Okay, great. Yeah. Let's do Oh, that's brand new. Perfect.

Rob Edwards 1:39:20
I was terrified of what I would do on Twitter. And finally, I said, okay, just put it away at 3am Yeah, don't don't I try not to Twitter too much. But But I most anything that happens it's of interest will be on there. Oh, fantastic. Okay. Yeah, all the blog posts, all that stuff.

Alex Ferrari 1:39:44
We'll be right back after a word from our sponsor. And now back to the show.

Scott Mcmahon 1:39:53
Well, you know, as we wrap up, wrap all this stuff up. I can't thank you enough for Take your time, your generosity to share with me your knowledge, your experience and this aspect of the brain trust the or you have any sort of communal like writing group that has affected this, like that was really important to me because I'm trying to show to my audience like, I want to apply this stuff. So like, literally, I think the next episode I'll be doing for my podcast is a video hangout with some people I bring together to illustrate like, here it is, you know, a brain trust the my own version of a brain trust group put together on this trip that then working on?

Rob Edwards 1:40:40
I don't know. Yeah, exactly. With those improv, you know, yeah, the rules established the rules are clearly you know, yeah, hit the bigger problems first. It's a yes. And you know, what, if and, yes, and, yeah. And piling on and, you know, best idea, you know, no bad ideas. Just build, build, build, right? Um, yeah, that's, that's awesome.

Scott Mcmahon 1:41:04
I think just something so the people who see it, like, Oh, I see how that's working. And maybe they can stop before they settle on their story. Like, they can push themselves and it's really just, it's a call, it's a cry out a call to the rest of the independent filmmakers out there. Like, just because you can make it just don't make it just yet. You know,

Rob Edwards 1:41:25
Use the right tool, you know, don't always say what to say you're using the wrong tools, you know, just stay stay stay with you know, three about you know, index cards and post it notes and, and stuff and work the story. Don't lock it down sore and so early. It's like you don't shellac, a painting after the first stroke. Yeah. And use use other people. It's a told, we tell stories. A big part of apprentice in the front. We were pitching that thing all the time. Yeah, I love to pitch I will pitch people say, Hey, what are you working on? I will, you know, I'll just take over the party.

Scott Mcmahon 1:42:08
And well, let me tell you this.

Rob Edwards 1:42:10
Once upon a time, because I want to see if people are going to appeals eyes are gonna glaze over. Yeah, if people's eyes are gonna glaze over, I want to see him glaze over. If people are if people are leaning in. If people laugh at something, then the next time I tell that thing, I'm going to tell it's going to be twice as long to a Coliseum. And I'm going to avoid you know, just like the plague the part where people's eyes glazed over. And I can probably tell why their eyes his eyes glazed over. Yeah, it's that second question. It's, yeah, it was clear but not interesting.

Scott Mcmahon 1:42:50
Into okay. Yeah. It's, this is amazing. That's something.

Rob Edwards 1:42:55
Yeah. So, so awesome. So yeah, no, no, yeah, let please let me know when that happens. I can't wait to

Scott Mcmahon 1:43:00
Yeah, I'm putting together actually, it's funny because I wrote a book as an experiment, I was telling my audience in the podcast like, Hey, if you know, filmmakers are just we're making digital products. And a lot of authors for the longest time I've been writing digital products for Amazon. You know, you're just selling a digital product. So what are the mechanisms of like writing or creating something digitally? And then selling it? What are the marketing mechanisms of selling? So I said, I'll write a book and put myself as a guinea pig. So I did that last year, and put it on Amazon. And I've been selling it and seeing what works and what doesn't work. But part part of that process of writing the book, I also recorded an audio recording version of an audio book of it. And I was like, wait a minute, this is, I've seen this happen, because I know the blacklist has a podcast. And so I did an early version of my script, by recording it as an audio basically play by who's reading like, it's like an audio table read, but it's, you know, the listen to it. So the next I'm rewriting during the rewrites, and I'm going to read, I'll record it. And that's sort of my way of like, inviting my guests on who will be part of this makeshift mass. Sorry, brain trust group is like, you can either read the script, or you can listen to it, all the bells and whistles with the actors I've put in place and the audio cues and the music so you can have like an audio experience of it. And then that way, it's easier for them. Like you said, they're on a treadmill, they're in traffic, and they can listen to the story. And then that way, when they come to the table, they can tell me like, what worked what or what wasn't clear, or what was it and then we can take the brain trust meeting to the next level because hopefully, I have to do something to create that visual experience or an emotional experience. That's just not just the written word. That's my intentions.

Rob Edwards 1:44:49
Right. Exactly. And starting Yeah, starting with yourself. What I love about that is that you started with yourself as an audience. You know, what is the book I most want to read? And then you know, yeah, and then You started there. So so you know what it what it needs to be. You also did that, you know, kind of what I love the Tim Ferriss thing of like I'm a I'm a guinea pig. Yes, yes, I'm just gonna throw myself into this and see what happens. Which I think is a good life experience, like get used to getting bruised. Say it all the time to embrace the suck. All sucks, you're always going to hear somebody going like, oh, that's stupid. And, and you have to just say, No, it's stupid now but you know, in a couple of months, it won't be Yeah. If you tell if I if I get the right you know if I get the right stuff. So So yeah, so So put yourself you know, putting yourself in the in the mouth of the lion is a great idea. Yeah, that's gonna be a lot of fun. And you will, you will probably learn volumes from it because you'll have that that delicious legacies flops. Yeah, that's like, oh, no, this is embarrassing. And then you know, you always pull yourself out of the ashes. Everybody does.

Scott Mcmahon 1:46:00
Very, very cool. Hey Rob Thank you. Thank you so much. I can't thank you enough really.

Rob Edwards 1:46:06
Thank you for having me.

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IFH 677: How to Write for Television, Netflix & Hollywood with Dan Hernandez and Benji Samit

Today on the show, we have the show-running writing duo of Dan Hernandez and Benji Samit. They are responsible for bringing the iconic character Pikachu to the big screen. The film starred Ryan Reynolds.

Ace detective Harry Goodman goes mysteriously missing, prompting his 21-year-old son, Tim, to find out what happened. Aiding in the investigation is Harry’s former Pokémon partner, wise-cracking, adorable super-sleuth Detective Pikachu. Finding that they are uniquely equipped to work together, as Tim is the only human who can talk with Pikachu, they join forces to unravel the tangled mystery.

Easily one of my favorite projects they worked on is the Netflix show One Day at a Time. On that project, they got to work with the television living legend Norman Lear.

This comedy-drama is inspired by Norman Lear’s 1975 series of the same name. This time around, the series follows the life of Penelope, a newly single Army veteran, and her Cuban-American family, as they navigate the ups and downs of life. Now a nurse, Penelope is raising two strong-willed children.

When faced with challenges, Penelope turns to her “old-school” mother and her building manager, who has become an invaluable confidant. The series offers a contemporary take on what life looks like in both good and bad times and how loved ones can help make it all worthwhile.

On television, Hernandez and Samit have written for, The Tick, Super Fun Night, and 1600 Penn. They were named in Paste Magazine’s list of the top 28 comedy writers of 2018. In 2019, Samit and Hernandez signed a long-term deal with 20th Century Fox Television to develop, write and produce animated and live-action series

We discussed how they got their big break, how they approached the craft, the world of the writer’s room, and much more.

Enjoy my conversation with Dan Hernandez and Benji Samit.

Alex Ferrari 0:00
I'd like to welcome the show Dan Hernandez and Benji Samit How're you guys doing?

Benji Samit 0:15
We're great

Dan Hernandez 0:16
Doin alright! Doin alright!

Alex Ferrari 0:16
Thank you so much for coming on the show, guys. I I I'm so glad that we were just talking beforehand. That Dan, you're you're the other Cuban. I know, in the business. People always shocked to hear like, I'm Cuban. And they're like, you're Cuban. It's always fascinating. When I'm on set, I'll just start busting out some Spanish and people were like,what is going on?

Dan Hernandez 0:42
Well, yeah, it's it's sometimes it takes people by surprise. Or you know, I think that you know, there's more there's, there's quite there's more of us than I think people realize given. Phil Lord is Cuban.

Alex Ferrari 0:57
Oh, yeah. There's a bunch. Yeah,

Dan Hernandez 0:58
There's you know we're kind of will infiltrate slowly.

Alex Ferrari 1:02
Listen. Yeah, no matter no matter where you are in the world. There's always we're everywhere. Like, in Germany, like a friend of mine was in Germany. Like they just walked by like is that salsa music and that there was a full blown salsa club right in the middle of Berlin or something like that. So we are we are everywhere in elephant infant trading. I like that word, infiltrating the business little by little. So guys, first foremost, how did you two meet? And how did you guys get started in the business? Because you've been pretty much working together. Almost the entire time. Right?

Benji Samit 1:32
Y'all? Yeah, we, you know, we, we went to college together. We met in college. We went to Brown in Rhode Island. And, you know, we started we we started working on like, plays and stuff and theater together. And and yeah, I mean, it's we've been together ever since of you know, it's been we graduated over 15 years ago now. And yeah, just keep riding together.

Dan Hernandez 2:00
Yeah, I can't seem to shake each other.

Alex Ferrari 2:02
I've tried to get rid of it. But I just can't.

Dan Hernandez 2:05
Yeah, I've tried many times. I actually didn't mean to wear this shirt. today. I just dropped my daughter off at preschool. And I just grabbed the first one. But it wasn't premeditated. But yeah, we did made it brown. And we yeah, we just really quickly realized that we had a shared taste, I guess for the things that we liked and the things that we didn't like. And I think so often having that taste is the first step towards a successful partnership. And so once we had that sort of foundation, it just, we started working on some theater things together, we started working on some writing projects together, and we just never stopped. We just kept going and go. So really, since 2006 Yeah,

Alex Ferrari 2:54
So what was that thing that Spark Spark did for each of you to be in this ridiculous business?

Benji Samit 3:01
I mean, to be in this business, I grew up in LA so I've always been sort of surrounded by and tangentially touching it and you know, like, my mom has written some things. My dad worked in entertainment in various ways. And so there was always a part of my life and you know, I love movies. I love TV. And you know, I think I think I always knew I wanted to do something with you know, like a lot of people that grew up in LA so many of them are just like I want nothing to do with like so many of my friends that I grew up with do not live in LA anymore. But I've just like I love it here. I want to be here. I want to keep doing this. So yeah, it was it was an easy decision for me.

Dan Hernandez 3:49
My path was a little more circuitous because I'm from Fort Lauderdale, Florida originally

Alex Ferrari 3:54
Stop, stop stop it. I'm from Fort Lauderdale, Florida. I was raised in my in the Fort Lauderdale area and I we could I mean I went I was originally it was in Sunrise, but then I was born in plantation my parents my parents are still I just I literally just got back from Fort Lauderdale so I'm sorry guys everyone listening I apologize it's rare enough to see a Cuban it's rare enough to meet another Cuban in the business let alone another one from Fort Lauderdale, Florida.

Benji Samit 4:27
I mean the odds are when you meet a Cuban they're from South Florida.

Alex Ferrari 4:30
I know it's very rare to even meet a Cuban from South Florida right.

Dan Hernandez 4:35
I grew up in actually I grew up across springs in Margate.

Alex Ferrari 4:38
Okay. Sure.

Dan Hernandez 4:39
Like are you I say Fort Lauderdale because because the deep Yeah, you know, like depending on who you're talking to. It's like I'm from Miami.

Alex Ferrari 4:47
I always say Miami I just say my I'm from Miami because it's like Fort Lauderdale. Isn't that where the spring break movies were shot like an 85.

Dan Hernandez 4:54
Probably you had a cruise that left there once Yeah. But right the Venice of America,

Alex Ferrari 5:02
It's the Venice of America. Wow, I've never heard that.

Dan Hernandez 5:06
That is true. That is their nickname. If you look on like the, you know, like the city staff.

Alex Ferrari 5:13
Dan's just shaking his head. He's like, can we just move it along?

Dan Hernandez 5:16
Before filming from the Venice of America, I never could have imagined myself in the movie because I thought I would be on a, I don't know, like a glass bottom tour boat, or something. But I always loved writing and I always loved performing and acting and so Brown I did a ton of theater, you know, a lot of performance, a lot of writing. And I always was interested in TV writing and rewriting, but it felt like something amorphous that, yeah, it didn't feel like an actual career. It felt like some sort of intellectually, I thought, well, I guess that's something that people do. But how do you even begin to pursue that? Who are the people that pursue that? And then when I read Benji, I realized anybody could do it honestly, it was actually meeting Benji and becoming friends with him that changes exactly your my life. Because for Benji, who was much more familiar with

Benji Samit 6:22
LA, because it's my hometown, like, Sure, the big scary place that it is for so many people. I could sort of break down for Dan and be like, no, just come to LA. Like, we'll go, we can crash at my mom's house. And we did and we should.

Dan Hernandez 6:39
Meeting Benji, who had a more practical knowledge of like, how do you even begin to pursue a profession of TV and movie writer that really made me feel comfortable to give it a shot and and that was the beginning of that journey?

Alex Ferrari 6:55
Now, you guys were involved with a project that's very dear to my heart, which is one day at a time, which it is it was sad to see it go. I was a huge fan of it. And again, going back to the whole Cuban vibe that they that they made him Cuban, and they put them in Oka where's that Echo Park? In which is like, it's like the Venice of LA, but

Dan Hernandez 7:20
Venice

Alex Ferrari 7:22
Exactly. That go echo parks the Echo Park of LA. But it was it was such a such a fun show. How did you guys get involved with that show?

Benji Samit 7:31
Yeah. So I mean, the the show runner event show, co showrunner was Mike Royce, who great talented writer, Vick from, you know, for years and years and years. And we our first job as staff writers was on another show that he ran 1600 pen. And so we hit it off with him. We had a great time working with him. It was really, it was an amazing show to work on all the writers like it was just such a great writers room for a first show. And then, you know, fast forward a few years later, Mike got paired up with with Gloria Calderon kellett who we didn't know but they were working on this yet Cuban American show together. And Mike Luke, when they started staffing the show, Mike was like, I know a great human that we can have on the show and it's a guy

Dan Hernandez 8:31
Yes, Benji is an honorary Cuban. Yes. But yeah, I think that because we'd had a good experience with Mike on 600. When he asked us if we would be interested in coming in on one day at a time. I was particularly interested because it felt right that on some level for me that I should be on the ground floor of a big Cuban show, maybe the only Cuban show that, you know, I had seen in a while. And I was really you know, Gloria, and I ended up being the only Cubans on the staff. There were other Latino people, but we were the Cubans on the staff for the first two seasons. And then the third season, Jeanine Brito join us who's amazing, half Cuban half Icelandic. Just just

Alex Ferrari 9:19
How does that how does that happen?

Dan Hernandez 9:22
Pretty good. But but for the first two seasons, it was just for me and I felt like part of what my contribution was was trying to bring vers similitude and authenticity to the stories that we were telling and and we did realize that and you probably know this better than anyone is, you know a Cuban growing up in Los Angeles or San Diego has a very different experience or McKeown going up in Miami or Fort Lauderdale. Obviously, we all started, you know the same spot in the Caribbean But you know, that just diaspora has it just leave, you have different experiences. And so I think that I was sort of the East Coast representative of what that experience was. And I tried to and, you know, my, it so happens that my family, like the family, one at a time is extremely liberal, which is sort of a typical. So I did feel like there was, but not all of them, but my direct family. So I felt very close to the Alvarez family in that sense, which I did think it was, it was, it was really interesting to write a Cuban family that was progressive, and that was working on issues and really trying to, like, work out where they landed on a bunch of topics that were tough. And, and, and not always obvious to talk about. So I'm really proud of the work that we did on that show. And I was really happy. And of course, the opportunity to work with Norman Lear. Yeah, was a huge, I mean, I mean, what, what a gift that was.

Alex Ferrari 11:04
So I mean, so there was something I saw every episode. And I remember watching it, I'm like, my god, this is very much like a throwback to the 80s and 90s, when they would do the deep episode, the episode that tackles something deep, like you wouldn't see that with a lot of the current day, even things in the last decade, you wouldn't see those kind of like, tackling like racism and tackling, like really tough things that shouldn't really be in a 30 Minute Comedy, but you guys did. How was it like doing? Like, how was it like, trying to was that like, in the beginning? Like you guys, like, no, no, we're gonna do this old school, we're gonna we're gonna tackle things that aren't being tackled.

Benji Samit 11:45
You know, I think partially, it was, you know, when you have the show that's coming, originally from the mind of Norman Lear. And, you know, he's still there for this new version. And like, that was, I mean, for decades and decades and decades, like that was such an important part of his work on TV like he had, he was responsible for so many amazing sitcoms that were more than just silly jokes and gags and things like, extremely funny, but, you know, actually using the medium to, you know, try and, yeah, give a lesson and something you try to do some good with, with what we're doing. And so that was sort of a guiding principle and ethos, it was important for Mike and Gloria as well. And all the writers to to try and carry that legacy forward and, and sort of do a classic, you know, multi cam sitcom with a live audience that really, you know, it's it was like putting on a play every week, honestly. And yeah, it was just a great experience

Dan Hernandez 12:55
Using the template that Norman had established over the course of his illustrious career. It really trying to not shy away from that and not being worried that it would come off as old fashioned or something. That was, that was important to all of us to try to capture up to, and to try to live up to what is the modern interpretation of that? And, and because it was this cubic family to say, well, there's a bunch of stories within this mode of sort of storytelling that we haven't seen before. Yeah, because it's it's just different culture. It's culturally specific now in a way that we just haven't seen a lot of these stories told through that Norman Lear lens. And that was that was what we really tried to do and and I feel we were pretty successful most of the time.

Alex Ferrari 13:52
What was the I mean, you working with obviously a living legend? What was it? What was the biggest lesson you took away from work with Norman?

Dan Hernandez 14:00
Hmm, it's a great question. Norman was, I mean, Norman is a big believer in if you get the right person for the the role, that there's a lot of trust that needs to happen between the writers and the actors. And that's why he's pretty rigorous about his his audition process. And he's pretty rigorous about if he doesn't think that the actor has the spark of what he really is looking for, even if it's a good performer or a famous performer. He doesn't he's not interested in that he can't. He doesn't. He doesn't engage with that. He really is thinking about what is the part what am I trying to accomplish? What is that spark that I see in this performer

Benji Samit 14:47
Well, it's yeah, it's finding the actor that can that can transform that what's on the page to the next level where like, you know, you could have the best script ever but at the actor doesn't click with like, it's, it's just not.

Dan Hernandez 15:02
And that may sound facile on some level, like you should get a good actor for a party. I guess what I'm trying to say is it's beyond. It's beyond town. It's like an almost indescribable,

Benji Samit 15:16
Like, a spiritual connection to the part.

Dan Hernandez 15:19
He really, I think that's why in the, in his, you know, the for I was gonna say the old days but, you know, to ancient but it is in the past, Norman often went to Broadway to look for performers who could carry a dramatic load as well as a comedic load. And Justina Machado was a Broadway performer. She's an amazing, I mean, she's an amazing actress. I mean, Rishi is rearrange our living legend, he got, you know, all of that. So, and then you have someone like Stephen Tobolowsky, who is just just such a professional and such a craftsman and such a technician and so thoughtful in the way he does everything. And the whole cast and, you know, the, I mean, is the fella, Marcel, like, you know, Isabel has now gone on to start her own show. So there clearly was something there. And of course, togher now stepping into the role of Schneider, you know, that was that was. And so in order to kind of get the alchemy, right, Norman really put an emphasis on chemistry, and that sort of it factor that that, you know, over the course of decades, he can recognize, I think, in a way that other people, you know, we'd all be so lucky to work long enough to be able to discern that in someone based on an audition, because sometimes these audition tapes the best, you know, not every not all the best actors shine on a video. Right. You know, and so sometimes it's going beyond the audition tape itself, or the performance on the addition, and seeing some quality or some move or some physicality that feels right. And Norman is amazing at identifying those things. It's it's really something we we really tried to take away from working with him.

Alex Ferrari 17:13
Yeah. And not and Norman still at it, man. I mean, he just, yeah, he's got projects left and right. Still, he's still getting things developed. He's still getting things produced. How old is it?

Dan Hernandez 17:23
He's almost 100. I mean, he's 98. And he's a nine, but he's an actual genius. I mean, that thing, that you meet a lot of smart people in your life, and you meet many talented people, but the amount of actual genius level people that you encounter is pretty small, I would say in this life. And so when you do encounter it, it's like, Oh, right. This is an actual person. This is a person that is exceptional. There's no one that knows more about a TV comedy that probably will ever live, I would go so I would venture to say,

Benji Samit 18:05
Well, yeah, no, I mean, he's been through it all. We were talking to him. And yeah, he was talking about how like, he, when he went to, to college, like he was like, studying radio, and they heard rumors of this thing called TV that was gonna come out. And I'm like, so then he started doing that. And he's still doing that. And, yeah, like, it's just talking to him is unlike anyone else. We've ever Yeah, it's not. There's no comparable person, because he's seen it all. Truly, He was there. He's been

Alex Ferrari 18:41
He's the oracle he's the Oracle.

Dan Hernandez 18:44
But he also knew every single person, you know, you can say, hey, Norman, tell us about you ever meet Orson Welles? And he's like, yes. And in fact, I did meet Orson Welles. My you know, like that, here's my Orson Welles story. I mean, and you could say

Benji Samit 19:00
He is still so sharp and remembers all of these things. And like, yeah, he goes to work every day. And he just he lives for this stuff. And like that's, it's really

Alex Ferrari 19:10
I just started watching. Yeah, just started watching the Rita Moreno documentary on Netflix the other day, and she was just talking about oh my god, that the guy can Marlon Brando. Thank you, Marlon Brando. And like, she's like, oh, yeah, this and that. And this and you're just in there. Like, what?

Benji Samit 19:31
You know, how many slides means that one day at a time, it's just heard regaling us with stories of all that.

Dan Hernandez 19:37
And Rita is also a genius. I mean, that's, that's, I mean, we've encountered a few performers in our time that I think are the transcendent talent is so remarkable that it's actually kind of breathtaking to see it. Express and Rita is one of them. We were fortunate enough to work with Robin Williams, briefly. And that even in the you know, week or however many days it was that we work with Robin, it was like, oh, that's why Robin Williams as Robin was because what he's capable of doing is so beyond anything that we've ever seen even even on a show that wasn't ultimately a hit, but that didn't change the the watching his craftsmanship watching the way he approached a scene watching away he even approached to take in between Tet, you know, yeah. So what Benji and I have tried to do throughout our careers is try to take those lessons from these really, really talented people, genius, loving people and take, you know, 15% of that as a lesson for ourselves. Going forward, and in our own work as best we can.

Alex Ferrari 20:48
Now I wanted to go back real quick. What was the what was that breakthrough? What was that thing because I'm assuming you guys didn't just say, Hey, we're gonna start writing and then the money just started boatloads of money started coming in and opportunities start flying in. That's the way it works in Hollywood. You say you're a writer, and then opportunities just show up. Right? That's the way it works.

Benji Samit 21:04
Mm hmm. Yeah, no, no. Yeah, no, it was just a whole lot of the hustle. You know, we, we were out here in LA. And we were sort of focusing on at first, just like writing features. And, you know, we got, you know, a small agent to finally read one of our things, and he sent it to a few places. And we, you know, pretty soon after graduate, like, in the first couple years, like we, we optioned a feature. And we're like, oh, this is the thing, if suddenly it's gonna get made. But now that all fell apart. Mm. Like, there was another like, we got hired to, to write, like, the straight to DVD movie that never got me. And so like, this was when we're, you know, 25. And any, any gig sounds like a great gig. And then, you know, so yeah, we sort of thought like, oh, everything's happening, but then no, nothing was happening. And so then we were like, well, let's keep doing movies. But let's also try doing TV because there's this whole other side of the industry that we love that's here. So we started writing, some pilots and, and those started going around, and eventually we started getting some attention there. But again, like it wasn't overnight, okay. Like, even once we started getting to the point of like, having showrunner meetings like we weren't getting the jobs yet. Like, just like, we were suddenly at a place where like, oh, yeah, we're doing showrunner meetings now. And, you know, that went on for a while, like we met on dozens of shows, or like a dozen shows, probably, before we got our first staff job on on 1600. Pen.

Dan Hernandez 23:01
Yeah, I think that, you know, I think there were a couple of things going on. I think that we were fortunate to get a small agent when we first started out. But you also do realize why these big agencies are the big agencies and and you know that there is an access issue. So that is a bit of an uphill struggle. But on the other hand, our first agent did an amazing job of getting us read places, we probably would not have been read just through hustle and through tenaciousness. And and I think it helped that because I'm Cuban, we qualify for a lot of these diversity positions on these shows. And so we were ended up getting read by a lot of places that I think probably wouldn't have read writers at our level. Otherwise, which was really great for us because I people did start to see there was something there. Even if we weren't quite ready to get some of these jobs, there was enough promise that people did take the meeting with us and we did get in rooms with really high level people that we probably at a pretty young age. It still took a long time to some luck to get that first gig. But I think it was all now and looking back on it. And I occasionally meet people who are sort of in similar situations now looking back on it when you have 12 showrunner meetings that is a sign that something is right in what you're doing even if those meetings don't ultimately ended a job you can sort of say okay, this is seems to be pointing the way towards eventually hopefully someone is gonna say yes, but in the moment it felt more like why is anyone saying yes we keep having these near

Alex Ferrari 24:46
I'm pretty I'm pretty enough Why doesn't anybody want to date me?

Dan Hernandez 24:50
Yeah. You know, I chose that we're, you know, like waiting me is the next year I was like, we could have wanted to have a So it was disappointing at the time. And but it forced us to continue to refine what we were doing, it could force us to, you know, work harder on our material, because we did feel like we were knocking on the door. And because we had made the rounds, and all these people were lucky to part is I went to high school with Josh Gad, the actor, and he is a friend. And he was very close. My also, my wife went to the same high school, and she actually was closer with him. He was a senior, we were freshmen. So she was great friends with him. One of my best friends was great friends with him. And when we moved out here, we were able to connect, and we became friendly. And Josh said this before anything, Josh said, Well, you know, if I ever get a TV show, I want you guys to work on it. And we said, okay, yeah, sure, sure. Yeah, that'd be great. Sure. And then he went to New York, and he did a show called Book of Mormon. And then he got outed for Tony, which he should have won, in my opinion. And then he came back, and he had a show. And he was like, Hey, guys, I want you to read for my ship. So that was it. But even that was,

Benji Samit 26:13
That alone wouldn't have been enough. But like all of the other meetings that we had had on other shows, it got us on the, you know, radar on the radar of the NBC executives that were in charge of 60 minutes. They knew who we were they it was it was sort of like all the stars aligning, right.

Dan Hernandez 26:31
So it was it was preparation, it was luck. It was hard work. It was it was timing, all of those things. And and that's why I often say to younger writers or artists, no one's journey can really be replicated. It's not, it's not possible can because if you ask any writers or Hey, how did you get your big break? You're going to hear a crazy roundabout shaggy dog tale of Yeah, well, I knew a guy who did a thing and that, oh, I met a guy or I was an assistant. And then I did that, you know, it's just it's not. Everyone's so different. Right? Right. That's how our story came about, and how we got that first gig.

Alex Ferrari 27:11
Yeah, and for everyone listening just because it you knew Josh, that's no guarantee you would have gotten if you guys were just working at in and out and just like, hey, I want you guys to be a writer that probably wouldn't have worked out, you guys

Benji Samit 27:22
Because we knew Josh, there was actually some hesitancy, right. Other like from the showrunner and the creator, like, they didn't want necessarily to have like the actors, buddies, like, in the writers room, dictating what the actor should and shouldn't do. Like, here, I sort of had, it was kind of an uphill battle. And

Dan Hernandez 27:47
Well, you know, we learned a lesson important Hollywood lesson, which is our agent at the time said, you're taking this meeting with the other creators of the show. It's just a formality. And what we learned is that anytime anyone tells you something, it's just a formality, it means it is not a formality. teetering on the edge of disaster. Barry, I have a spidey sense for that phrase. Now, anytime someone tells me it's a formality or it's a layup. I'm like, Oh, okay. That means

Benji Samit 28:18
That I also think, you know, like some of the some of the failed showrunner meetings from when we were younger, gave us the tools to know how to then handle that meeting, that formality meeting where like, some of the questions thrown at us, we actually were prepared for in a way that we weren't when we were 25. And so it's sort of like, yeah, looking back at it, it's like every moment of our journey, like, helped, there was a reason that happened. And it it's yeah, it's

Dan Hernandez 28:51
Well sometimes it is making a decision to learn something, you know, so we would occasionally be in at the beginning of the show in meetings where they would ask you a question like, What would you change about the show? Or what's the worst part of the show? And I think the natural inclination, especially when you're young is to equivocate? And be like, No, it's fine. You know? No.

Benji Samit 29:11
You feel like us, like a baby writer? Like what? What how are you going to tell a showrunner how to like, fix their, their show, or you know what the issues are? But like, they don't want to hire a baby writer that just tells them that they're right. They want to hire someone who is going to give ideas to make the show better. Yeah.

Dan Hernandez 29:32
So after that happened a few times, we together made a decision that it was like if anyone ever asks us a question, like what is the worst part of the show? Or what would you change about the show? We're going to be completely honest. The next time that this comes up, and it so happens that that question was one of the sort of major questions in the 1600 pen interview and we just were honest, and ultimately approved to be the thing that got us the job. So sometimes the agents sort of discerning. Okay, what is there a lesson to be taken here? What did we do wrong? You know, but when Greg Daniels in my sure asked you like, hey, what's the worst part of Parks and Rec? And you're like it when you're 25? It's hard to be like, well, let me tell you, Greg Daniels. Yes, we just weren't there emotionally. I think that if, if, you know, going through that experience really prepared us for the future. And yeah, and help set the setting.

Alex Ferrari 30:31
Now, one thing I'm always fascinated about is because I've never been in a writers room, because I've never done television in that way. How do you break an episode? Like, what is the process in the writers room to breaking an episode?

Benji Samit 30:45
I mean, it varies between show to show show runner to show runner. But I would say the the sort of most common way that it's done is, you know, we have big discussions, those first few weeks of a writers room is really just talking like, getting to know each other and our personal stories, personal stories that may relate to what the show is about getting to know just talking about who our characters are this or that. And slowly, through those discussions, Episode, ideas start to come up. We're like, oh, yeah, it'd be funny if there was an episode where this happens, you know, like one day at a time. The first episode we wrote is the one where, where she was on hold for the entire episode. Contract the VA, and it's like, oh, on hold, and let's like, just a moment of like, oh, it'd be funny to do an episode where she's on hold the whole time. And everyone's like, yeah, that sounds funny, putting on the board. And so you sort of have like, a list of ideas of episodes. And it's up to the showrunner then, to be like, alright, alright, now, let's actually talk about that episode. And then it becomes more of a discussion of like, okay, well, what's going to happen in that episode, start to arc it out in loose terms. And, you know, just with the group, slowly filling it out to the point where it's like, you sort of have an idea of pretty much seen by seeing what the episode is what the ACT breaks are. And at that point, the the writer who's been assigned to do that episode actually goes off to start writing an outline. But much of the, you know, of the of the breaking of the story just happens in a sort of natural way with the whole group.

Dan Hernandez 32:28
Yeah, and I think sometimes you may think that you've got a great idea for an episode course of conversation, you find it evolves into something slightly tangential, or just an element of your initial idea sort of survives, or becomes the, the springboard toward what the episode is really about. So you have to have a little bit of openness to changing things and not being prescriptive about

Benji Samit 32:56
You can't be too attached to anything, when you're going into these discussions, like it really is just like, let the discussion take us where it has to go. And, and a good showrunner can sort of, you know, find that line of, you know, to freewheeling a discussion versus like keeping some sort of shape of like, where we're going, not losing sight of the episode and sort of a whole freewheeling thing.

Dan Hernandez 33:26
And now that we're showrunners, you know, you also have to be judicious and saying, This is really funny, but it doesn't sell on our characters, right? This is a really cool idea. But where do you go from there

Benji Samit 33:42
Right are there enough actual storytelling beats for it to sustain an entire episode? Or is this really just like a guy? So yeah, is this a gag

Dan Hernandez 33:51
Or kit does it link up thematically with the other stories that you're telling? Because normally in an episode, you usually have an a story and a B story? Sometimes?

Benji Samit 34:02
Or if it's like, you know, this idea is good. It's not a whole episode. Oh, what about that other episode idea that was on the board, maybe we can combine them together into one episode together. So like, it's yeah, you sort of just have to stay aware of like, everything that's been said in the room. And, you know, be willing to steer it in certain direction.

Dan Hernandez 34:25
If things could be quite technical. Really, I think that the baby is something that people don't it's hard to understand how technical it can be, unless you're actually sitting in a room and seeing how, how the episodes are put together, because there are certain things that you need, you know, the inciting incident the the ACT breaks, really strong and all of the you know, that there is a formula, and you can mess with the formula, but basically the formula is the formula and understanding sort of What is the bedrock of an episode of television that allows you to go off in different directions or to or to do something different in order to subvert that expectation in a way that's, that's unexpected, but the core of it really isn't that different than what Norman was doing, or what they were doing in, you know, avocado or something like it really is. It's it's, yeah, especially

Benji Samit 35:29
Yeah, comedy, is comedy, the things the things that make people laugh have always been the same. And like you can you update it, you modernize it, but at the court, the same stuff,

Alex Ferrari 35:39
Right! That you look at, you look at, you know, the Three Stooges, I still crack up. I mean, anytime someone gets smacked in the head with a with a wrench, and there's no actual bodily harm, right? It's funny, the banana is slipping on a banana peel. Funny, farts, farts funny.

Dan Hernandez 35:59
I think there's just something innate in the human character that certain things amuse us. And I think also one thing that I find helpful, and maybe this is just the way that my brain works is I, I couldn't tell you like the quadratic equation, I couldn't tell you the chemical bonds of sodium, but I can tell you what happened in a random episode of The Three Stooges, you know, some bit that they did, or I can tell you some random line from an obscure movie that and so a lot of times, they'll say, we need a bit like this, we need a moment, like Groucho singing, hello, I must be going, you know, we need something that captures the spirit of those things. So it's almost there's a shorthand that I think of which is okay, we need something that plays the role of this comedic moment, or this emotional moment, or, you know, an emotional moment within the craziness that that really lands I think, often referenced this before. But, you know, when Wayne and Garth in Waynesboro, they're lying on the top of God's car looking at the stars, and Garth is missing the Star Trek tune. It's actually a really beautiful quiet moment within the within the the craziness of of that story, but it's actually one of the most important moments of the movie because you see their hopes and dreams of these guys. And it's not I mean, yeah, there are jokes in it, but they're actually really speaking their truth in that moment. And so sometimes you say, Okay, we need like a Wayne and Garth moment that's specific to our show. But it captures the feeling and the spirit of oh, this person is speaking their truth. They're struggling, they're struggling sorts, something that they probably aren't going to achieve. And we really want them to achieve it, even though it's unlikely. And so that those are almost like the component parts that you then try to build it that I don't know if everybody does it that way. But that's on my

Alex Ferrari 37:55
Yeah. Which is, which is really interesting, because I found that a lot of bad comedy doesn't understand that there has to be a human story underneath. Like you watch coming to America. He really is looking for love. I mean, there's a lot of craziness that happens along the way. That's super funny. But there's that thing that's driving the story where it's not just gag after gag after that, then then you're basically doing Saturday Night Live, you're just doing you know, skits gets gets gets get where a lot of is that fair?

Benji Samit 38:24
Yeah. 100% you need to, you know, have that core emotion that you can connect to as an audience member, or else yeah, you're just watching silly stuff, which can sometimes be funny. But to sustain you for a long period of time, especially like when you're going to a movie like oh, you can't last hours without having some something to connect to emotionally.

Dan Hernandez 38:50
And I think it's it's it's something that I do you think you refine over time. I think that the tendency for young comedy writers is to just focus on funny and gags,

Benji Samit 39:02
Being as outrageous as possible.

Dan Hernandez 39:05
And there is value in that. But now having done a lot of things and written a lot of things, it's much more clear that the things that sometimes it's seeing things that don't work and seeing things that do work really are illuminating. So the things that I feel that I've been the most successful that we've written all I have a core emotion that's very pointed or very moving or aspirational or whatever, that there's some real emotional stakes. That is the bet is that just supports it. It allows you to be as crazy as you want to be because we you care. If you don't care, then everything is just a wash. It's all at the same sort of bomb.

Alex Ferrari 39:53
Right! It's like you look at something like boar at and, you know, that was obviously very, like outrageous and went over, in my opinion might have gone over the top a little bit too much in some of those scenes, but there's still that emotional thing. There's the thing that's driving more like you feel for Borat when he's trying to to kidnap Pamela Anderson.

Benji Samit 40:17
There's so much emotion and depth to to Sasha's performance. Oh, were they like, amazing. It was if it was an actor that was not doing that, like, oh, yeah, people would turn it off in five minutes. Like, this is disgusting. This is terrible. This is stupid. But like, you can't help but care about this guy. Because everything he's so he's so coming from an earnest place. Yes. And so hard. And there's a real emotional thing where you're just like, oh, like, I get what he wants, I agree with him, I want him to get that he's just going about it. And he's not just like, doing this stuff, just to provoke reaction,

Dan Hernandez 41:02
Forgives a lot of bad behavior. And that's, I think, been true of comedy from, you know, time immemorial. But I mean, even something like there's another version of it, which is like Kenny powers on he's found him down where he's doing really bad things. He's saying really bad things. But because Danny McBride as a performer, he's so he's just like an open wound. He's just so it's so obvious that he is emotionally fragile and broken, that you see the the, the genesis of all of the pain and all of the behaviors that are that are generating out of this person that is doing all this stuff, but you on some level, you're like, oh, but he is he's not a bad person, really. He's just so insecure, and so traumatized by whatever it is, in his past that he is now expressing it in this way. That is, of course inappropriate and very funny. But there, you know, not every performer has that thing. And writing can help with that sometimes, if but there are certain special performers who you're kind of just on their side, even when they're doing bad stuff. And so often, it's because they give you a glimpse into a different they give you a glimpse into it interiority,

Alex Ferrari 42:29
Humanity. Yeah, humanity

Dan Hernandez 42:31
Is there even if they couldn't express it as a character themselves, you see it, you recognize it for what it is, which is vulnerability, which is pain, which is humiliation, which is whatever, and those are really powerful emotions. There was really visceral emotion

Benji Samit 42:46
If you were if you were to read a lot of the Yeah, like, like Danny McBride, Kenny power like that those lines on paper, if you're just reading the script, you're like, I don't know about this character, like, right, okay. But then you see a performer who can translate it to the next level. And it's so it is an interesting thing. You know, when we talk to writers that are still trying to, to, you know, find success, it's like, you can't, you can always write even, you can always write that character, like, you know, it's sometimes it takes an actor to make that happen. And so like, even if you see in your head, or you feel like, you know, like, I know, in my head that when an actor does it this way, if you'll see the emotion behind these lines, but like, these are the lines, but if it's like a spec script, that is just like going out to the test, like people cannot read it the way with the delivery that's necessarily in your head. And so, you know, it is a complicated thing, where like, sometimes people are like, well, how come I can't write like that in my script, and then like, this one went on to be successful. You know, but you know, there's all these rules of what I can write, it's like, you just sort of have to, like, yeah, there are different rules for different stages of writing. And they when you're first starting out, like, you need to write something that the a wide audience is able to read it and and see what you're trying to do.

Dan Hernandez 44:23
That doesn't necessarily mean you have to pander, it just means that it has to be written, clearly, right? I suspect that if you read the script of Eternal Sunshine of the Spotless line, you would be like, This is amazing. It's brilliant, even though it's really weird, but I think the reason you might feel that way on the page is because it's very clear What's Happening. Happening is super articulated. It's super explained. You get it is illustrated, and the emotion that it's dealing with is universal to every I almost every single person has experienced that exact emotion. And so it's not just So that's an example of it. It is super specific. And obviously, it's in his brilliant voice, Charlie Kaufman. But what he's actually writing about was actually expressing is something that anybody could understand. I wish I could just forget about this person, right? It's so visceral, and it's so human, that it's, it does so much work for you, because you don't have to go far afield to imagine what that feels like. And so it sells so much of the, the idiosyncratic things about that movie, and then you obviously see it performed at it's even better. Yeah,

Alex Ferrari 45:38
Right. And that movie so crazy that if it didn't have that, so that that connection, that emotional thread that we could all connect to quickly, you'd be lost. Because it's hard movie to it is a hard movie to follow. But it isn't a hard movie to follow at the same time. But if you didn't have that, you would you would literally be you'd be lost.

Dan Hernandez 45:57
Would I think and I think that that's where some of stroke off, it's like synecdoche. Er, you know, I think is a much I liked that movie. And I thought it was really cool. But it is a more heady and sort of right intellectual experience that is a little bit harder to digest. I think for someone that's not really focused on it and write a decision to digest it because you're kind of going with this writer whereas even something like adaptation, it's very Oh, yeah, but but again, that the heavy emotionality of that movie is actually pretty accessible, loving, and it's really well articulated. And so so that's what I think Benji means, which is like, if you are going to write something really weird, you let people in, find the way that that people are letting by that piece of material really shy? Yeah.

Alex Ferrari 46:55
So which which brings me to Pokemon Detective Pikachu. Brilliant title.

Dan Hernandez 47:04
Yes, of course,

Benji Samit 47:05
I'll take it.

Alex Ferrari 47:11
And then let's bring it back to Pikachu. No. So when I first like, I think,

Benji Samit 47:16
To eternal Sunshine that has Pokemon in it would be

Dan Hernandez 47:19
That's true.

Alex Ferrari 47:20
It is true. It is. It? Is it is it is the it is the Eternal Sunshine of the Pokemon universe. There's no question. There's absolutely no question.

Benji Samit 47:31
It's our guiding principle.

Alex Ferrari 47:34
So did you guys it was out an original spec? Would you guys brought in on that? How did you guys get involved with that project?

Benji Samit 47:39
So you know, that's one where we had we'd actually worked with the producers on a different movie, like a year or so prior. And it's one of those things where like, it's the movie we were doing before was a great movie. We're really excited about it. One of my favorite scripts that we've written, it seemed like, Oh, this is gonna get produced. It was gearing up. We were talking casting. And then, you know, we get a call one day like, oh, actually, the producers are leaving for another studio. So the whole, all their projects are dying. This one. And so it was like another one. It was the biggest disappointment of our career. And it felt like a huge failure. But when we look back now, it's like, oh, no, that was a key turning point for us. Because we wrote the script with these producers. They loved working with with us, it was a great process. And then, you know, yeah, they, they took a job for another studio, like okay, every you know, there's a good opportunity for them. Like you can't blame them for that. And it's unfortunate that the project died, but they liked us and they wanted to work with us again. So a year later, when suddenly they're developing this hack to Pikachu. We're now on the list of writers that they want to bring in, you know, they're sort of like, who are the who are the biggest nerds we know. And that was that so like the the actual concept of Detective Pikachu it was based off. It was actually a video game. It was at the time we wrote the movie. The Detective Pikachu game was only available in Japan on the Nintendo DS. So like it wasn't even in English. We had like a rough translation of the game script. Yeah, but yeah, like they brought us in because we're nerds who knew about Pokemon? Yeah, you know?

Dan Hernandez 49:45
Yeah, I think that what was helpful for us is we were maybe a little bit too old to be in the the full craze of the first generation of poker, but we were in high school right now. When it first came, we were also young enough to be totally familiar with it, and to play the games and to have opinions about the world to have Pokemon that we'd like to be pretty familiar with at least the first few generations of Pokemon. Now there's multiple generations, you know, 1000, you know, like 1000 Pokemon. So you. And you know, if you meet a little kid, they can rattle off every single one. You know that that took a little bit of training up for us? Sure, but at least for the original few generations, we knew them pretty well. And we're familiar with them. And so I think that one advantage that we had going into that project is, we had opinions we had you said, you know, no, we should use this book about because he's funny, or this Pokemon has more of a cinematic personality, as opposed to one that maybe is cooler in design, or in principle, but doesn't really have a defined voice that is going to translate to a movie.

Alex Ferrari 51:03
What's the what's the what's the meme guy? Original Pokemon? The Mime? Is that an original?

Dan Hernandez 51:09
So he Yeah, Mr. Mime was a Pokemon. Not a very popular poker. Shocking, because he's weird and creepy, and sort of a typical of the other Pokemon. But the things that made him kind of weird and unpopular, actually, were exactly the things that we needed for the movie because Mr. Mime had a way of expressing himself that some of the other poker but didn't you could actually have a human conversation with Mr. Mime, as opposed to

Benji Samit 51:40
Yet also it was, you know, there was an element of like, choosing which Pokemon were the most cinematic, like one thing we could build movies, right, right. When we're telling a noir detective story, hey, you know, you're gonna want to have an interrogation scene. I think it was the director, Rob, who was like, Wouldn't it be funny to do an interrogation scene with the mind of the mind? Talk? And we're like, Yeah, and so then, of course, when we were writing that scene, you know, this was us being like, alright, well, how are we going to get answers from a from a mine Pokemon? Oh, can we mind torturing him? So that's, like, of every crazy idea that we had when we were writing that movie. That was definitely one of the craziest ones. And that was when we were like, for sure they're cutting this like, there's no way Oh, no. My torture in the movie. And, you know, not only did it stay in it was like the trailer home.

Alex Ferrari 52:49
It was it was

Dan Hernandez 52:51
We were pretty surprised.

Benji Samit 52:53
We were like, wow, that made it all the way through every every draft.

Dan Hernandez 52:59
So I think that was an example of just having some familiarity having having an approach into this world that is, you know, obviously very popular, but for people that are didn't grow up with it, or who are kids, it's how do you let those people in on this world as well? And how do you make it equally satisfying for hardcore fans? But also,

Alex Ferrari 53:24
Right I

Benji Samit 53:27
The other. I mean, the other challenge was that like, Yeah, we had to make it satisfying for for random people in the general public, who didn't know anything about Pokemon, but making it satisfying for Pokemon fans was also nerve racking because this was a different kind of Pokemon. So like, you know, when we set out to write it, like The Pokemon Company was, you know, pretty clear, like, you know, in this world of Brian's city, like, there's no trainers, there's no battles, there's no Pokeballs sort of, like, all of the defining characteristics of what makes a Pokemon story. You know, so like, when they were like, okay, yeah, so do Pokemon, but with no pokey balls. And it's just like, it's almost like robots doing Star Wars with no force. No, no, lightsabers, lightsabers, none of that. No Jedi.

Dan Hernandez 54:19
Just like so. You're kind of going, huh? And so, what do we do here?

Benji Samit 54:24
You know, so it was it was a little scary when we first Yeah, sat down, we're like, do do the fans actually want this? You know, what they like? So many of them probably just want to see the classic Pokemon story of ash, like told in a movie like, right, what is this different kind of movie that we can tell but it actually, you know, as we were writing it, it became kind of freeing that we didn't have to, you know, rely on decade's worth of backstory and you know, worry about like, well, if this character this way, it'll make people angry here, you know, like the the normal problems of adaptation didn't really apply. Apply because yeah, it was like, it was its own side universe where, you know, yes, it's part of the world and like it's all of the Pokemon creatures that people love, but able to see a different spin on

Dan Hernandez 55:22
It was freeing, ultimately, which is not something that we expected to begin with. And it was a good lesson that sometimes maybe it is better to sort of explore a pocket of the world that hasn't been explored before, rather than go and tell a story that has been told over and over and over and over again, that everyone has their own emotional connection to and their own expectation of what how that story should be told. And what's important to highlight in a story like that. So right, that was a good lesson for us and something that we are going to try to take for.

Alex Ferrari 55:59
Yeah, it's kind of like, you know, seeing the origin story of Spider Man, I'm like, Guys, we all know how Spider Man was created. We all know how Batman was created. We don't we don't need this anymore. Let's move it a lot.

Dan Hernandez 56:08
Which I think is one of the reasons why spider verse was such a revelation. Right, let's get here. Let's explore let's you know, hey,

Alex Ferrari 56:16
Let's get spider ham in there.

Dan Hernandez 56:18
You know. So I think that that's what fell. So I mean, in addition to the visuals, which are stunning, but just from a story point of view, it was it was, didn't feel the need to tell that story. Again, it really was able to range far afield from where any other Spider Man story had had gone before. And I think that that's what made it feel so fresh. That's what made it feel so funny. To have serious spider man next to Spider him. It seems like it shouldn't work. But within that film, it's perfect. It works brilliantly. It was. So that's, that's a good example of okay, let's tell a different kind of spider man story. And I think that that's a good challenge for anyone setting out to adapt, you know, something that is pre existing piece of material or characters that we're familiar with, even if it's not IP, per se, like Pokemon Star Wars, whatever. But even if it's degree night, you know, yes, I think that has existed for centuries. How do you tell that story in a way that is modern, that is fresh? And those are those are the stories that you know that there's something about the story that works to begin with? Because it's still with us, after hundreds of years, and all in some of these cases, Robin Hood? So now it's okay, what do we what do we do with this thing? How do we explore something that hasn't been explored before? Those are exciting moments as a screenwriter, I think

Alex Ferrari 57:52
Now, did you? Did you work with Ryan Reynolds? Was he involved at all in the writing process? Because I know he wasn't Deadpool a whole bunch?

Benji Samit 57:59
Yes. So he, at the stage where we were writing at the very beginning, he wasn't involved. Like we didn't, we weren't even writing for. Like, we were just sort of creating this character and writing the movie. And, you know, it was after they had that final script, and they brought him on board like, Yeah, I mean, I think, you know, Ryan, goes into the recording booth. And he's so brilliantly funny that I saw lines che so like, we're watching the movie. And we're like, we didn't write that joke, but I love it.

Dan Hernandez 58:31
So when you work with Ryan, yeah, someone who is so quick and so funny and, and has a great writing voice himself, you know, he's able to come up with this material that really works for himself. And not every actor is able to do that, as you can imagine, but he is he's able to say, I'm going to try this or I'm going to try so yeah, I don't know, I just, he knows he knows what you know, what works, what works for him and the kinds of things that he thinks are funny, which so happens, most people just date it. So before really fortunate, made us look good. A lot of the time when he would say something really funny, and we're like we didn't write that, but we'll take credit for having a credit. But, but I think, you know, the part that I am proud about is that we wrote a character that he really liked, and that that he felt like he could the foundation was there so that he could then run with it and do his thing, which is what you want.

Benji Samit 59:38
And coming from the world of TV where everything is collaborative. Like we don't have that sort of same preciousness that maybe other feature writers might have have. Like, that's not the exact word I had. Were like, you know, on one day at a time or any other sitcom we've written on like, we've got jokes in every episode, not just the ones with our names on them and you know the ones with our names on them. You know, everyone else from the writing staff has jokes in there, too. It's like, it is a collaborative thing. And, and we like that

Dan Hernandez 1:00:07
It's been useful to have that foundation in writing movies, because you just have to be flexible. And you have to not be like, No, it's y'all, especially these big sort of IP driven move.

Benji Samit 1:00:21
Like, there's, there are a lot of cooks in the kitchen for that, like, that's just a nature project, you know, these are corporate owned properties, like there's they, they, they're bigger than just you, the writer of the movies. So, you know,

Dan Hernandez 1:00:38
How do you navigate that? How do you try to make everybody happy? That you know what you're doing? Yeah. That you have an opinion. You know, I think it's easy sometimes in those situations to say whatever you guys want. But sometimes it's actually more beneficial to a project, as the writer just say, Well, hold on, let's slow down for a second. Here's why we decided to do it this way. And to have a really good thought out reason. And sometimes people go, Oh, you know what, you're right. Or Oh, you're right. I didn't think about it that way. And so these big projects, gaining momentum of their own, and sometimes it's hard to see the forest for the trees, but we were fortunate, the Pokemon at a turning out as good as it did, because we love it.

Alex Ferrari 1:01:24
And then you also jumped on another big property, which is Addams Family, which is huge. You know, it's been around forever. And so many people know that. I mean, everyone knows the song. Everybody knows the character's mind. By the way, my daughter's obsessed with Addams Family right now. Like they're obsessed with it. And I told him, like, you know, there's like, there's live action movies, just like they're like, What? They're like, there's live academic, yes, we'll get the live access as well. How do you like, I mean, that thing, I mean, that property, those stories, I mean, have been told again and again and told well, in other in other films, I had Barry Sonnenfeld on the show a while ago, and we talked about, like, how he had to deal with Addams Family, the first one. So how did you guys approach? You know, telling the story of the second the animated version?

Dan Hernandez 1:02:12
Well, I think that similar Lee to Pokemon, you know, we had a really, we had a real sense of these characters. Sure. I think that in the case of the love, deep affection for those characters, I think because of those live action movies, and then going back and watching the old shows, and the old reading the Old strips, you know, but I think that when you have characters like the Addams Family, unlike a Pikachu, whose personality can only be so defined, right? Yeah, each of them is extremely define and habit for decades.

Benji Samit 1:02:45
Yes. So it made the writing, like, it's rare to structure a starting a script where, right, you instantly on day one, know exactly the voice of every one of your characters. And like, What a joke would say, well, like, what's a good Gomez joke? What's a good mortician? We didn't have to create any of that, like that is set in stone. We know people, you know, people know and love these characters. We just have to do justice to those voices.

Dan Hernandez 1:03:14
Right. So I think that, you know, the Addams Family, too. And the animated series is a little bit different than the live action because they I think they are a more ad kids. So it's then saying, Okay, well, what's a story that honors the Addams Family tradition and isn't pandering and isn't dumbing down but also, is something that is emotionally accessible to to younger people that they can really look into and understand. And so then the question becomes, okay, yes, it's great that these characters are sort of fine. But we've also seen them in a lot of different circumstances over the years. And so it's like, what's left? That we haven't seen them do a million times before that we haven't explored fully in this case. One of the premises of the movie is is, is Wednesday, actually, a member of the fat and Addams Family by blood by birth or not. And that was a so it then became a question of, well, what makes an atom's what is an atom's? What? Is it a birth thing? Isn't an attitude thing? Is it nature? Is it nurture? Both of which I think the adversary would not like. So that was the genesis of of where that story idea came from. And then, like Benji said, the characters are so define that part for us was relatively easy, because we felt pretty confident to write in the voices of these characters now. Not everyone can. Not everyone likes doing that. Right,

Alex Ferrari 1:05:00
Right, they want to create their own thing, right?

Dan Hernandez 1:05:02
Right, they want to create their own thing. And it just so happens that we actually enjoy doing both. Sometimes we enjoy creating original new characters. And sometimes it's really fun to take somebody else's character for a spin, and get to try out some things that you wouldn't normally, you know, I never thought I would get to write Joe mess, jokes, characters in all of anything. So it was a lot of fun in that respect. And it also felt like, he didn't really feel like work, because so much of the work had been done for us, really, the bulk of the work was in the plotting. And in the, in the, the structure and the execution of that plot, as opposed to How's Gomez gonna act here? What's funny, a little faster? And then, you know, because this is animated, you can expand the range of what is possible for these characters physically.

Alex Ferrari 1:05:57
In cousin it. Yeah, like, cousin.

Dan Hernandez 1:06:00
You know? Yeah.

Benji Samit 1:06:02
Fester, slowly, transforming into an octopus creature is like, it's one of those things where it's like, in live action, you don't really do best in animation.

Dan Hernandez 1:06:15
It's like, Yeah, let's Yeah, we can do that. As long as it feels consistent with the faster that we know. And in this case, especially the, you know, that the kids are now familiar with. And we've been really fortunate that kids love. Yeah, I mean, they love the movie. And the first one, they left worrying for us to get to hear from people. My kid has already watched it five times.

Alex Ferrari 1:06:41
My daughter is obsessed with Wednesday, like obsessed with Wednesday. She's like, she's like, Wednesday is the coolest character.

Dan Hernandez 1:06:48
And she, she, my I have I have a four year old daughter, we just the other day, she she watched the movie for the first time. And she loved it. And she loved Wednesday and like, Yeah, I mean, for me, that was exciting. Because it was like, the first thing that we've written that my kid could watch, right? Yeah, it was thrilling in its own. She was she was very proud.

Alex Ferrari 1:07:11
Now

Dan Hernandez 1:07:13
So that's how you, I would say that's how we approach something like house family, which is, you know, every project has its own idiosyncratic share on it. And you kind of have to be adaptable and tailor kind of what is required of you, as a writer to what the project is, and what the ultimate goal of each of those projects

Alex Ferrari 1:07:35
Now and obviously you were listening to the MC Hammer song on loop while you were writing this write the Addams Family

Dan Hernandez 1:07:40
We gave it a spin. not listen to it.

Alex Ferrari 1:07:47
Now, I'm going to ask you a few last few questions asked all of my guests. What is the lesson that took you the longest to learn whether in the film industry or in life?

Benji Samit 1:07:58
I won't say that like, that is sort of what I was talking about earlier of like, the the moments of defeat and the low points, right. In hindsight, are actually every single thing is it is it is a path towards victory in the end or you know, it is a stepping stone. Like you you look at it as like this is the end. But really, in hindsight, you will see that like that was a that could have been a key pivotal moment, and to not, and just sort of like allow yourself to remain open to that possibility even and try when we're in the moment now. I think we're now a little better, because we now have this career that we can look back on of this happening again. And again, it's like when a bad thing happens, we can now sometimes say, well, like, maybe it's for the best because we made a good relationship here. And we can still turn it into like it's not the end. It's not as like doom and gloom as it may be was early on in our career.

Alex Ferrari 1:09:03
Yeah, it's great advice. Um, what is the what what advice would you give a screenwriter trying to break into TV or into the film business today?

Dan Hernandez 1:09:15
I think you know, like I said, there isn't one path that is the path. So you should disabuse yourself of the idea that you can replicate anyone's journey or that what you're doing is the way you have to do things or what the way someone else did it. It's just not true. I think that the part of it that will always remain true is having something that you can a piece of material that you can share with people where you say where you reach a point where you can say, if someone doesn't like this, I'm okay with that because I feel like I executed what I wanted to execute the best I could possibly executed knowing 50% or more people who read anything that you write, including us will just not like it for whatever reason. So you have to get comfortable with rejection, you have to get comfortable with judgment of things sometimes that are very personal to you. But my opinion is that if you write material that really is unique to your point of view, whether that is a personal ethnic point of view, cultural, societal class, whatever, some amazing experience that you have some point of view or philosophy that you have that is unique, like Larry David, you know, you. So when you when you can do something, when, when what you have written, really is a calling card into the shorthand of your being and your personality and the way that you look at things. That's the material that that inevitably is noticed, and is passed around and is well received. And so don't chase trends don't chase things that you think that you ought to do. Alright, fleabag, right. Like that was a play that she wrote, but it would be hard to say, Okay, I'm gonna write a fleabag, that I don't think it really works like that, I think that probably she had something inside of her that she needed to express and through, you know, because she's brilliant, you know, like that. It served, you know, in wound its way until suddenly, she is Vinny Wallbridge, you know, right. And fleabag is fleabag. But everyone I think has that thing inside of them that is extremely personal and extremely neat. That doesn't mean it mean, it needs to be super serious or heavy, it just has to be from you and you alone. And once you have that piece of material, then you can and it takes time, right, you may not hit on that piece of material, the first time out, or the fifth time out, or the 10th time. But if you make a little progress each time, now you're able to share that material with others. And the feedback that you're going to get is going to start to get better and better and better. And as if it gets better and better, better. The range of people who read it and the opportunities that are going to come your way are going to be are going to just expand. So I would focus on that first and foremost, and then start to strategize about the nitty gritty of okay, who How do I network? How do I get a name, right how to write. That's all good and important. But it doesn't really mean that much. It's not as high yield unless you have that that entry ticket. That is your script that

Alex Ferrari 1:12:45
Your voice, your voice.

Dan Hernandez 1:12:47
Again, that's like read a brand step. It's like yeah, but I think it's actually a little more nuanced than that. I wouldn't say the script that Benji and I wrote that got noticed by some of these people was a brilliant script, certainly not by our current standards. But what it was, was a true strip to who we were and the time that we wrote it. And I think that that came through in such a way that they were like, Okay, maybe this script itself isn't perfect

Benji Samit 1:13:13
We were not trying to emulate anything else, we were just writing ourselves on the page. And I think that's what excited people and, and sort of.

Dan Hernandez 1:13:22
So there's a difference between like a perfect script, and a script that is getting across a point of view and a person, especially in television, it's like if I read something that's not perfect, but it's really interesting, or I think that the brain behind it is really interesting. Nine times out of 10, I said, let's, let's talk this person, let's see what, what they're about. Because especially when I'm running a show, I don't need everyone to be the best at writing the show that I'm in charge of. They don't they don't need to that I don't need their own personal material to be so perfectly brilliant that that, you know, there's no criticism, but what I do need is to say, I think this person thinks in the right way, they have the right prerequisite amount of you know, technical writing ability. And if they're a cool person, and I like how they, you know, they are like if we vibe, I can teach them how to write how I want them. Sure, sure, sure. So I think that that's that yeah, that would be my first

Alex Ferrari 1:14:24
And last question. Kind of like rapid fire three screenplays that every screenwriter should read. Or three pilots, three pilots and every screen I should read.

Dan Hernandez 1:14:33
If you're a dramatic writer, you should read the pilot of the shield. Yep. It's unbelievably good. And it's just a special it's just a special script. It just does some things that are shocking and even to people who watch it now it's it's unexpected. It's just not what you think it's going to be so that that would be one for drama.

Benji Samit 1:15:01
You have one, one for comedy. Trying to think

Dan Hernandez 1:15:12
The pilot of I mean, I'm just thinking of scripts that I think you're you may be surprised the pilot of Glee is essential. It's, it's truly, it's nearly flawless. Actually, just in the way that it uses voiceover in the way that it uses the integration of the songs. And the characters are clearly defined a lot of characters in a period of time. It's very funny. It's really funny. In many ways, the high watermark of that show is for me, at least, it's really damn good. So that's a pilot that jumps out at me as as a really something to study and to like, just dig into what makes this thing work. And then as a movie, it really can't go wrong with Wayne's World, it's, it's really, really, really special. Yes, there are amazing performers of the heart of it. But if you really strip it down to its basic components, it is an underdog story that is perfectly articulated, and every step of the way, feels truthful. And it feels real to and the stakes, while in the wider sense of the world are pretty low. To them. It means everything. And sometimes that's, that's a hard actually pretty hard work to hit, which is like they're gonna lose their public access show.

Alex Ferrari 1:16:38
That's the world that's everything.

Dan Hernandez 1:16:40
For Wayne and Garth. That is the world. Yeah, that's their world. That is the one area in which they feel special. Right? One area in which they are anything coming from a rural coming from this town where there's not much in front of them. But what they do have is Wayne's World. And when you try to take that away from them, it is an existential crisis. And you do understand like, what are waiting guards without Wayne's World and and so there's a lot to really study and there's all kinds of craziness in the movie, but the core emotions, the friendship at the heart of the movie, the idea of small town, the idea of having a dream, all of it is in that screenplay, and I just think it's remarkably good.

Alex Ferrari 1:17:28
Well, guys, thank you so much for your time and thank you for being on the show. It has been an absolute pleasure talking to you. Thank you for making Addams Family. Thank you for making Detective Pikachu. My daughters are very happy about that. Continued success to both of you guys and keep doing what you're doing, guys. We appreciate you.

Benji Samit 1:17:44
Well, thank you so much.

LINKS

  • Dan Hernandez – IMDB
  • Benji Samit – IMDB

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