IFH 678: Inside the PIXAR Story Brain Trust with Rob Edwards

Rob Edwards has written two classic animated films for WALT DISNEY FEATURE ANIMATION, the Academy Award-nominated Treasure Planet and the Academy Award and Golden Globe-nominated The Princess and the Frog. He also consulted on Tangled, Wreck-it Ralph, and Frozen. He penned AMULET for Warner Brothers and ANIMATED AMERICAN for Disney.

Rob is currently writing projects for SHOWTIME, SONY, PARAMOUNT, and Chris Rock. Rob is also known for his work on the television shows “The Fresh Prince of Bel-Air,” “Full House,” “A Different World,” “Roc,” “In Living Color,” and as the creator of “Out All Night.” In 2012, Rob launched robedwards.net, where he shares the tools he has developed over 30 years of writing professionally.

He has taught and/or lectured for UCLA, Tisch School of the Arts at NYU, Syracuse University, Boston University, Howard University, The Organization of Black Screenwriters, CTN Expo, LMU, Digital Hollywood, The Scriptwriters Network, The Writers Store, University of California Riverside, Le Moyne College and others.

Alex Ferrari 0:28
Enjoy this episode with guest host Scott McMahon.

Scott Mcmahon 1:58
Okay, today's episode I'm super excited by today. I have screenwriter Rob Edwards on It's bonkers. It's like over two hours long but is just packed with such great information. I wanted to dig deeper into one area that I have a particular interest in is the Pixar brain trust storytelling meetings. So how does Rob fit in? But here's a quick bio of Rob's work. Rob grew up in Detroit moved out to Los Angeles and had an agreement with his dad that he would find work in the industry within the first nine months he was there. Now, here's where Rob's hustle is on full display. Now this was back in the mid 1980s. He would call every production company in town and ask the person on the other line if they wanted to hear a joke or piece of gossip. Most of the time Rob was able to get a laugh from them with his jokes. While those who pick the gossip will share even juiciest stories with Rob of their own. Now all the people at these production companies would ask what Rob wanted. Now Rob didn't ask for anything return. He just said that he would call back and let them know. So when he calls back the people at these production companies, they remembered him and when he asked for work, they were more inclined to hire him because the fact that at least there will be a guy around the office who could tell jokes all day. Robert worked these production gigs during the day and at night write his scripts. Now the hustle paid off because he was eventually hired as a writer for television before he was 21. That's crazy. Since then, here are Rob's credits. He's been a writer on Full House in living color, the Fresh Prince of Bel Air, which most of the stories are based on his own experience while attending prep school in Detroit. In fact, Rob went to the same school as Aaron Sorkin, who rob works with on studio 60 later on. Now, we didn't get a chance to go into detail about working with Aaron Sorkin. But I do hope to have Rob back again one day. So there's talk about more stories. You know, Rob's work eventually landed him over at Disney where he wrote Treasure Planet and the Princess and the Frog. Rob was there at Disney when the Pixar guys took over story development. And that is where we pick up the story. I've always been fascinated by how Pixar continually knocks it out of the park with their stories. In the book creativity inc by Ed Catmull, who was one of the founders of Pixar explains how the development of this brain trust group has been proven to be invaluable to the storytelling process for Pixar. So I'm thinking how does it work? What happens in those rooms that is different than getting studio notes or working in a writers room. And now here today, we need to find out because Rob worked firsthand in these brain trust meetings for the princess in the frog. What I hope you get from this episode is some real world strategies of how to make your stories better. I mean, after all, it's not every day you get to sit in on a Pixar Storytelling meeting. So sit back and enjoy my conversation with Rob Edwards. With film Trooper The goal was to try to help sort of the Uber independent filmmaker, the one that things have changed so much in the filmmaking landscape, obviously of the studio system you have sort of like the indie Hollywood, like people that have one foot in the studio system, one foot Yeah, but in like the film, International Film Market, and there's probably like 90% of everybody now that has a camera and can edit movies on their laptop. Right now they've entered the scene. But there's, there's a different sort of business economics for them. And, and you know, we're just sort of discovering it. And but at the core of all this is still telling a great story. So, because I also came from the video game world for like 12 years, I worked at Sony PlayStation, and I was a Cinemax supervisor. They're making you know, movies for video games. But our department was considered fluff, because at the heart of all video games, is the gameplay. So if movies and television is if story is king, then in video games, gameplay is king, because you can have amazing graphics on your video game. But if it's sluggish, if it's not fun to play, right, people put it aside. So I wanted to, if you would indulge me just like imagine this setup, where we have these Uber independent filmmakers that they are learning the skill sets as a filmmaker to shoot, edit, you know, direct what what it may be, but we do sees a lot of it fall short, in terms of the storytelling aspect of things. And with your history with your experience, I'm really curious about what you saw on the transition. One working in writers rooms, we're gonna collaboratively But then on top of that, working with Disney, especially on that transition when Pixar, you know, came in, and I would really love to know more about, could you take us through a little journey of like, how the brain trust meetings work? Or oh, sure, is. Because if what I'm trying to do is if there's something there, there's these nuggets there that we can then identify and say, okay, so if you're like an Uber independent filmmaker, and you're writing your story, right now, how can you simulate on your own by we were talking about the accountability group, you know, our mastermind? Can you create something like that? That's very specific to creating your own version of a brain trust group? And if so, what would be those inner workings that that we could apply? That'd be like, oh, like, how do you get in a room where people can be free to be, be have candor without being insulting?

Rob Edwards 7:30
Well, that's the that's the thing. The question is, is kind of the answer. Because it's, that is the, for me at Disney Pixar, I saw the pre John Lasseter, Disney, you know, Treasure Planet, that was all, you know, the old regime, where there were levels, levels after levels of middle management, and, and everybody, and, you know, sometimes a note would come down from on high, you know, whatever. And it would get some something simple, like, somebody would just read something and say, Hey, I wonder if we could do this. And then middle management, which is pound us and say, This has to happen? You know, there is no, there is no other version, and we would look at it and we would say, hey, look, we've tried this, it doesn't work. It makes the movie bad. And they would say, No, we got this note, and you have to do it. And then we would do it. And it would go back to the person, you know, the voice on high and he was like, What is this? This is This is crap. I said, Well, this was your note, this was an, you know, this addresses your nose like No, no, no, that was just a thought. That didn't work, you should have thrown it out. And that's what you know, middle management kind of does to kill you. What's great about the brain trust is that it's it's two things. One is I'll say the impossible part of it, we'll start there. The Impossible part of it is you're never going to find yourself in a room with Brad Bird. And you know, and yeah, yeah. And that these guys are going to say, hey, it's very important that your movie is good. And, and we'll invest in it with with an artist's heart. And, you know, that's very tough. Having said that, you can construct rooms of filmic meet before they were Pixar. They were just a bunch of guys who almost got shut down. You know, for Toy Story. poster was a mess. The first draft of Toy Story, the first version for a set of reels of Toy Story was a mess when he's yelling at everybody. You know, everybody was cowering in fear. It was the most by their admission, the most unlikable film ever. And then what Peyton Bob said was that Pete doctor said that Andrew Stanton kind of went into a room and figured it out.

Alex Ferrari 9:58
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Rob Edwards 10:07
You know, he went into a room with all of the techs, you know, Dr. Ruby, whatever. And Robert McKee has all the notes for everything along with his own thoughts about, you know, movies that he'd like, the note that they had gotten, you know, why wasn't Pixar here? Why wasn't Toy Story working? And how had they arrived at this place where even Steve Jobs was saying, like, Okay, guys, maybe it's maybe this isn't, maybe this isn't the right, the right fit. And he came out and said, I got it. It needs to be this and this. And this. And those are the rules that you always see, you know, and their TED Talks and stuff like that, you know, of what they do, which they frequently break, by the way. Guys, in every movie, they have happy villages, they just don't call them happy villages. There is a you know, there is an eye once on, everybody has to state what it is they want. But those rules, basically what they do is they enforce the rules. And the way that the the Brain Trust works, at least what I saw is that they start off what you don't get that you do get sometimes from your buddies, is a great movie. And that's, that's the worst thing in the world. You know, it's just, it's the, I would say savagery of low expectations. This is very good. Yes. Don't change a word of it. That's awful. What you say is, okay, what is the biggest problem? That's where That's where Andrew Stanton would usually start to okay, what is the biggest problem? Let's start there. And then let's let those things filter down. Because some of the smaller problems that people have may be things that started with the bigger problems.

Scott Mcmahon 11:52
When you say, when you say big problem, is that the actual What's the biggest problem of the story not working? Or what is the biggest problem in the story? Or like what is the protagonist is probably

Rob Edwards 12:02
The biggest problem with the story not working. Okay. And it is, it is your buddy will say, Oh, it works. It just needs this. A Brain Trust says it's not working. You know, the, the, the the default is, it doesn't work. These movies just don't work, you know? And if they are, if they're good, it's still not good enough. You know, they're not great. They're not everybody's favorite movie. You're not gonna you're not gonna turn style, you know, you're not gonna leave the theater, buy a ticket and come right back in. Yeah. Yeah. Especially in the first second draft. A lot of people will stop there. That's a that's a major problem I see a lot is it writers will say, they'll do a draft or two. And they'll say, oh, great, you know, this is good. It all works. And then they'll stop. You can't you have to say, Okay, well, what you had to plus it, you have to say, Okay, what's the next level of this? You know, we have a really great animal has his has a has a great scene, she's auditioning the costumes for the new Incredibles. Okay, that's fine. But what's the next level of it? You know, Oh, great. Let's put her in a chair. And the chair goes back and forth. And we have everything, you know, we show everything as it's happening. Okay, awesome. You know, now it's plus, you know, and then can you plus it even more the reactions to it, all that kind of stuff.

Scott Mcmahon 13:21
Because, yeah, I'm sorry, that's definitely like a flaw within, like, this world of the Uber independent, like, they, they kind of work a script a little bit, but they just get it to good enough. They're like, I think I can make this

Rob Edwards 13:34
You know, and you can make a really, you can make anything and then sometimes that's the best thing a professional can do for you is to say, Okay, this, you can make this this is fine. You know, you can roll the cameras, it'll all it'll all shoot well, but you're gonna get creamed by the, by the critics. You know, you're it's good enough for 44 or 40%, ripe tomato. But you're not gonna get that 99 Unless you super super PUSH IT. And especially with independent films, there are fantastic independent films. And then there are some that you just say like, oh, you know, I can Yeah, I get when they when your friends send you the links. Yeah, everybody knows. You're watching it takes you four four times to get all the way through it because you're just kind of like okay, well this is this is okay. But nothing is really gripping, you know, getting the grip to the screen. On the other hand, you'll see like, you know, the Marvel films the new you know, the the new Marvel films, the obviously the Pixar films, films that are well told, they drive you, you know, you instantly have a character that you understand that you really want them to achieve their goals. And then the the opposition is just monumental. And then you're just watching them be clever and cool and wonderful and, and make their way through the story. Yeah, well, then that is that is a school of storytelling. And the way that you get to that is that thing where you know, somebody's at the table. Hopefully everyone at the table says, look, let's start with protagonists. What is the protagonist want? And how much do they want it? Straight up? You know, first question, I'll see dozens of script stacks and stacks of scripts. And I'll ask them, but I will say I'm 20 pages into this, I can't tell who you know, what the protagonist was, I if I can tell who the protagonist is, I can't tell what they want. And that just sucks. You know, that means that you have terrible friends. Read your script, you know, with any honesty and told you, you know, look, it is a chore to turn the pages of the script.

Scott Mcmahon 15:43
Can I ask you what the I know, that was, you know, obviously, Pixar. Disney is and it is animation. And in the pitch process, like when the brain trust group comes together? Is it just is the initial meeting just a script phrase? Or do they come like, here's the script phase with some storyboards? Or, you know, they put up a board and somebody acts it out? Or like, how does the how does the other members acquire the story? Or the is it presented to them? Or do they actually read a script come into the meeting? And I guess the second part of the question, is there like a moderator? is, you know, all right, or is it more of a loose like, Alright, everybody, this is a story we're making, you know, Rob's new story. He's the director on it. We read the script, or we've seen the pitch already for their pitch, or like, how does that how does the room work? Then? I was just curious, because if I'm going to do something like Uber enter, independent level, yeah. Should I come to the table with some storyboards and present it as much as possible? I'm, I'm just trying to figure out how I can the best I can to simulate what they're doing in the brain.

Rob Edwards 16:44
Yeah, exactly. Yeah. Well, Andrew Stanton has this thing. He says A B, be wrong as early as possible. Yeah. You're gonna be wrong, you know it. And again, that's always the assumption it is broken. It is broken until the last possible second. And even Ron Clemens or John Musker princess in the frog and your planet, and Treasure Planet and you know, little thing called Little Mermaid. A little thing. Those guys, what Don Hall the head of story, he would say they like to leave the paint wet. That meaning that you're always developing, you're always you're always coming up with ideas. You're leaving that door open for that new wonderful idea to come in. Even when I was working with Aaron Sorkin on Studio 60. He would, we would talk about you know, it was kind of a paperless office. You don't write it down. Don't lock any idea down. It's just you're just talking out stuff. So when you start off with with with with John Lasseter, and I was working on a project called King of the Hill, it's based on a Philip K. Dick short story. Okay. And what you do is you start talking about who the main character is going to be, you know, and in this case, it was kind of like, I wanted to just for me, as a writer, I wanted to address some of what I was going through with my I have two sons. And and just this idea of what is it? What are you looking for a son to do? When do you know that a son has is ready to go off to college is ready to you know, has become a man. As a father, you're always searching around for stuff you're trying to figure out fatherhood as you go. And so what is it? You know, what does that look that you want to see in your son's eyes that says, I'm ready? And how do you get there? And can we do that in the in the, in the course of this story, which is essentially about these, which is essentially about these elves and this guy who essentially inherits inherits this elf world. So yeah, so so so you start there. Okay. Well, these are, this is the emotional palette. This is what I think is going to be fun. Let me kill that thing. Sure. Sure. Go ahead. Sorry about that. Oh, you want to clean? When did I start?

Scott Mcmahon 19:04
When you're talking about you're you're wearing a story about you have two boys? When do you get that moment? How do you how do you capture that moment when it's in their eyes that they're ready for manhood are ready to leave the nest or whatnot? Yeah,

Rob Edwards 19:16
Exactly. Yeah. And so yeah, so for me, that's what I was. That's just what I'm exploring in life. And I thought, Okay, this is a great way to, to, to write it and kind of, you know, share it with people. I'll have a lot of insights on it. It'll, it'll be informative to me, it'll be a movie that I would want to watch. We start. And then I was talking to John about it. And John said, Oh, man, my son is 16, too. And there's this look they give you and then everything. We just started sharing stories about, you know, just how do you get through to them and what do you give them and you know, just how do you raise a boy? And we're sharing stories, sharing stories, sharing stories here and I said, Okay, excellent. I know, I know what I'm going to do.

Alex Ferrari 19:59
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Rob Edwards 20:08
So I go off from that basic conversation, because I know Okay, good. He's an audience. I'm an audience member. And that's another one of the Andrew Stanton. Yeah, that I claim to, which is be a film goer, first a filmmaker second. So I go, I set out to look at the story, which is very light, and say, Okay, what can I do? Basically, how can I get a rise out of John, I'm gonna story, what I do is going to get a rise out of John, what are going to be those real great honest moments that we can do. So I go through what real story team, we we kind of plot and there's it's fantastical, and it's all kinds of stuff. But at its core, it's got this really great emotional emotion to it. Just like Princess in the frog or any votes. Yeah. Yeah. And, and then, and then you are pitching kind of a wall of drawings. You know, first act is on one wall, actually, second act is on two walls. And then the third act is on the is on the next wall. You know, because for a second act is always in two parts of two. Yeah, with a midpoint. And then, you know, and it's funny, because John will, and I use this method all the time, John walks in, and he goes, third act, he walks right up to it. And he's okay. Where's that moment? Say, Well, you know, it's, it's there. And what he's looking for is, what's the epiphany? What's that little thing? You know, where the, the where you know, where he is going to turn into a star? Or when you know, both Tiana and Naveen are going to decide, you know, to that they're to trade their journey for their relationship, all the things they want. What is that? What is that moment? Like in in, in every, you know, when Luke I was eight, when when Luke chooses the, you know, the force over the over the right, right? You know, what is that and what is the and then you go back and you say, okay, great, well, what are the elements? I need to tell that that story? And so he's looking at that point at the mechanics, and then you go through it, you pitch it. Once he once he has bought off on that that moment working? Great. Oh, yeah, I can see that. I can see crying at that moment. Then you go back and he says, okay, you know, he sits down in his chair and you say, okay, Act One, scene one. A flaming ball of fire comes in from space, or whatever. And you're trying to give it as good a look as you can. Yeah. You know, it, it doesn't help you to soft sell a pitch. You know, even if it is rough, even if you just have little heads with smiley faces on it. Yeah. You pitch it. You know, it's your favorite movie. So you're, you're you're going with it, going with it going with it. You sell out and go and then he says, Okay, great. I see. It got slow here. It gets low here, whatever I bought off on the ending, but and then you start doing your story map, right? If you're gonna if you're gonna have Luke, use the Force to set you know, to to shoot down the Death Star, there should be a scene in the middle of the movie where he realizes that the force is stronger than you know, than than just any mechanical concerns. What if we put a helmet on him or something? Right? Oculus happened and that'll be that. And then how do we get him there? Well, okay, cool. He should be a kid who wants to auto he wants adventure. And how many of these movies start with you know, I want I want to live more than the provincial life or I wanted to you know, whatever. Yeah, but looking out of the window. Harry Potter wanting something you know, something better than living under the stairs. Exactly. And you know, we're PO is looking at his shelf full of things going oh, man, it would be so awesome to be a kung fu master Neo looking you know, seeing the rabbit you know that that that there's that call? And then you say no. Because yeah, just whatever jump on the thing. You have to say no to that call and then you go through like I say the story math. What's going to get him into the second act? How is he locked in? Well, for Luke, you're going to burn down his family. His family's anything keeping him in this world is Uncle it says no, you're gonna stay here. You know, Greenville can be a good boy. And and so you burn that down because Luke's first intention is just to is just to get the old man to the bar and be done with Yeah, look, I'll get to that far but I you know, you're all this other stuff is crazy talk. And, and by the time he gets to the bar, he's kind of in it. And and then off they go on the adventure or whatever, you know, and the first part of the adventure is, is impossible because the planet has been destroyed and then You're just going, getting him deeper and deeper into it. All you're doing is looking at that endpoint like when is he completely bought it? When is he going to sacrifice his life take on this as role as you know, Jedi Master and whatever, and embrace the ways of the force of that, yeah, force. That that's the whole thing. And you're gonna make it difficult for him all along the way, you're going to build up the opposition as much as you can. So going back to the brain trust, those are the elements, you're looking at it and you're saying, Okay, you're telling this type of story. And a lot of times, it's straight up film theory. I don't know if you're a film student or whatever. Right? All you do. And film school that is wonderful, is you watch a ton of movies. Yeah, watch, you know, musicals, you're watching whatever, you know, for me, when I start a movie, I'll go, you know, I'm gonna watch every spaghetti western that ever wants, boom, you know, and I'll just, I'll just go through my Netflix queue is just flooded with stuff. I'm gonna watch every kung fu movie, every crazy kung fu movie that I can find. And I'll just go through every single everything single weird one, I'll do all of my research, I'll just kind of become a bit, you know, just completely embedded in this stuff, let it seep into my DNA, and then I real and then I'll see the matrix, I'll see. Okay, this is how these types of stories are told. If I can stay on this path, I think I'll be fine. And I think also, I'll be satisfying the audience that that enjoys this type of movie. So yeah, and then off I go, then I know, like, I'm working on a project right now. There's air for for the studio, I'll say Oh, studio. Yeah. But it's, you know, completely mainstream, but it's one of the things I said was, was, the audience has seen a ton of movies like this. And the, it's in the category of the, of like Maze Runner and insurgent and those kinds of things. And the audience of that, of that genre is often like, they're really super skeptical. You know, if you if you show them like, what is it, there's a ton of these kinds of Percy things, you know, they're, they're a bunch of these movies that come out and the audience is never absorbed, you know, just never takes them in, and then you're done. And so there are things that you need to do, there are tropes that they want to see, but they don't want to see the same tropes that they've seen in the other movies. So you have to mess with them. And mess with them in a very clever way. So that it says are very early signal that okay, this is cool, you know, forget your popcorn, lean in and enjoy the movie. Yeah, that's the plussing. That's the extra, extra extra. And hopefully, like a bad room would be a room full of people who don't all like making the same kind of movies. You know, they're gonna pull you in every direction. Good. I say, you know, you go into Marvel, and all those guys have read every single comic book. If you throw off a reference, they will all go Oh, yeah. And this and this, and then you could do this. And then the room just explodes with everything. You know, all the minutia. Everybody will go, you know, what's great about that issue was this and this, and this happened? No, here's what I think. I think this is what made it great. But this, you know, this episode is issue, this issue, this issue didn't do well, because of this, and everybody will have their theory and great if you can move towards this and away from that, you'll be fine. And that's generally what happens in the brain trust meetings is it's a yes. And kind of table.

Scott Mcmahon 28:58
That is That is literally the same principles of improv. Yes, exactly. The whole teaching is an actor will give you something and the other actor has to say yes. And yeah, that's literally that's what it is. I had act up here in Portland, so you know, just my acting friends and stuff like that. So it's one of those things. It's funny that you brought that up. Yeah.

Rob Edwards 29:24
Do more of that because it becomes for me, yeah, I did a lot of Providence College and I did some instinctive as well. And improv Yeah, after. And even in my standup, I would leave. I'd always I consider it in quarters, right. I would do my introductions and kind of get everybody into like, This is who I am. This is where my comedy is gonna come from guys. So

Alex Ferrari 29:53
We'll be right back after a word from our sponsor. And now back to the show.

Rob Edwards 30:02
You set up and that, yeah, exactly 10 jokes in this area. And then I would kind of like, okay, now that we're friends now that we know each other, here we go, you know, we're gonna go into this and then third quarter, I would just kind of kick back and I'd say, hey, let's talk about something. And I would just riff and, and, you know, I just would ask the audience a question, or else, you know, or whatever, and I would just go on whatever I was given. Just lean into it and fly. And then I'd Of course, wrap it up with some, you know, some stuff that was money. Night and you know, whatever, dropped the mic and take off. But that, that, and frankly, it's also the same kind of thing that happens in a TV room, like you had mentioned before, you know, in sitcom rooms. That's exactly what happens. Because literally, you cannot afford in a sitcom room for somebody to go, yeah, no, no, no. So when I was running tables, I would always say buy it or beat it, you know, being okay, there's an idea on the table, that I believe to be very good. If you think of a better idea, pitch it now. Otherwise, we're gonna build up with the idea we have, but we're not going to spend an hour and a half, just kind of shooting, you know, just telling everybody why it's a bad idea. So. So it winds up being really, really great. So that's exactly what you find in in Pixar. Somebody will say, Well, what if you know, that's the first thing? What if? And anytime anybody says, whatever? Whatever, the room gets really quiet. Even if you have even if you have your own? What if you're like, Okay, great. I'm just gonna get in line. Yeah. What if we turn the whole thing upside down? And this happens, and then this happens? And instead of everybody going, Oh, shut up. Yeah, yeah. Okay, if that happens, then this would also happen. And this, and this, and then this would happen. And this and this, all the energy winds up around that, that idea, boom, boom, boom, and you're just building a mountain off this idea. And hey, you know, what's a great sequence with that, you can do this and this and this. And then somebody else will say, hey, and that will fix this scene, because you can do this instead. And they'll start pitching the dialogue, and I'm really cracking up jokes and all that. And then sometimes you get to the top of the of that mountain and you go, I don't know, this whole thing, and you say, it's good, but it's not necessarily better than what we had before. Or it's good, but it's a whole other movie, or whatever. And then it gets quiet, and everybody digest what we had. And then the next person says, what about this, boom, and then you start, you build again, same energy and everything, everybody gets into everything. There is no there is some negative and like, some people will say, Oh, ag you know, we try that and blah, blah, blah, but if you're going to make it work, here's what you would do. I say, so everybody is looking at it in terms of their making the movie, and that you get to which is you know, which I think is wonderful because Brad Bird is going to have a different idea in his head. And Pete Doctor Yeah, and Pete doctor is going to have different ones and then to mark off you know, then then even even John, you know, and John's gonna have any, you know, whatever and everybody's gonna it's an orchestra right? So John is John's got a big heart at chodzi or whatever. And he's he's a big kids who he's going to love the you know, a big blockchain Andrew is looking to make sure it's, you know, you're checking the boxes. Pete's got, you know, Pete's got his take, you know, Brad's a cowboy. He's, he's, he's doing his thing. And and in that symphony, you have like, okay, great. This is wonderful set of ideas. Even what is it Michael aren't you know, who wrote horses? You know, Little Miss Sunshine. Key comes in and he I love the way he thinks because he thinks a lot like me, I'm a I'm a structure guy. You know, when when I started doing sitcoms, there were two rooms were three rooms there was there was the room of guys who would think about the stories there was the story guys, you know, who would who would as you were breaking the story, they would sit down and say well, it should be this and then this and then this, you know, just plot out the plot out the story, knowing where the jokes were going to come. And then we would invite a larger group in and then those would be the joke guys would come in and say, oh, yeah, and then this this, you know, they would have great dialogue. And I saw very early you know, they were like, well, which room do you want to be and I was like, I want to be in the room with the exec producer. And that's a story room but those guys seem to be those guys are working all the time. And those guys anytime stuff was wrong. They would kick the joy joke guys out of the room. And a very small group of story guys would work would work through it. Fascinating story, guys were the guys who would hold the pencil, meaning they would make the last decision, they would write down, whatever the choice was. And, and so I like that a lot. And even now, as I'm working in features and stuff, it's always the story guys who are kind of called in when things are really wrong. They'll say, Okay, please help us. What's wrong with it? And you go in with your toolbox, unmotivated character, the third act moment doesn't work. Let's build back from that. What are the values that we're doing here? And go through.

Scott Mcmahon 35:41
Before I go to the, I just want to kind of recap sort of like, make sure I'm grabbing the essence of everything you're talking about. There's a sounds like, there's a little bit of a, I think your cable might be hitting,

Rob Edwards 35:53
I think it's hitting my short.

Scott Mcmahon 35:56
You get you get loose, or just just you and I Yeah, there you go.

Rob Edwards 35:59
Okay, good. Is it going clean, clean, clean?

Scott Mcmahon 36:01
Yeah, that's it not too bad. It's but I just use such great information you have, and there's just you and I on the video, so it's all good. Looks like a prison shirt. That's perfect. So the what we can, what I can gather from here is I like this concept of one, make sure that the room that you create the the group that you create, if you're going to create your own brain trust group. You know, if you're writing a horror genre, you know, make sure you have people that like it.

Rob Edwards 36:36
That helps have studied up on it. Yeah, exactly.

Scott Mcmahon 36:39
That know that know, the genre, the know the tropes, that have a passion for it, that that can gel with you, as well, as I liked this idea that you start from the end, what is what is that one thing? Or just have that conversation? Like? What is the one thing you want out of this film the story? Is it the moment what is that magic moment, that third act moment that makes it the payoff all worth it, and then reverse engineer go back from the beginning and work towards that I like all that I love this little note you gave about the second act, the midpoint of like, if the payoff and the third act, then that magic moving moment is that it works, you have to give us a little taste of in the midpoint, which is great, you know, and it totally makes sense. But then obviously, the people that you put together, have to know, you know, their story structure or you know, that they're just, they're film geeks or other filmmakers themselves that are that have an opportunity to contribute to the storytelling process where, you know, we all seem to do it anyway, after watching a movie, and we're like, Why did it not work? You know, like, I think my wife, my wife, and I just rewatched the remake of poltergeists last night, Zach, and we are huge fans of the first one. I mean, watch that many times over and seeing what happened, you know, our own analysis of taking away and it's interesting, the conversation you have just saying, What Why didn't it work? Because you're trying to figure out like, what's gut wise, what's what's right, but something's off Biden isn't working for us. And I think it was, I think it was like, it took an hour, like originally a two hour movie into an hour and a half. And it was like, go time from the beginning. Like, there, there is no one it was just like, bang, bang, bang, there was no time to catch your breath. And it felt it definitely felt rushed than all the wonderful, cinematic, you know, visual visions of the stuff, but it was, there was some soul aspect missing.

Rob Edwards 38:29
I think, see, that's the thing, because that and because I was gonna ask you okay, what, what did you think was was was missing? So in? What part of the movie do you think it was missing from? I think if you if your conclusion was that it was soulless? Yeah. And we're, and we're in the brain trust meeting right now. So yeah, this conclusion was it poltergeists was sold was were how do you fix that? What, what? What had they taken out? Because you have, in this case, it's empirical. Right? You have a movie that works and a movie does not that does not work. Yeah, that are the exact that are supposed to be the exact same movie, right? So you can kind of look at them side by side, you know, and I'm notorious for this. I'll get iTunes, and I'll just, I will watch five minutes of one movie five minutes of another person next five minutes. In that next, and I'll just completely go go through because a lot of movies will have if you watch Point Break and Fast and Furious, they're the exact same movie, right? Yeah, they will tell you they're the exact same movie and every, you know, in every way, you know, and, and so the question is, okay, great. Well, those two work. Now this one. Okay, great. So we're back to its soulless. That's our problem. Where did that come from?

Alex Ferrari 39:48
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Scott Mcmahon 39:57
Definitely, I think from watching The remake in Bing fan, like you said, being so well versed in the first one and seeing how many times over, you know, all the nuances, you know all the scenes, but mostly from the from it was, there's a sense of wonderment and awe and sort of respect for this. This deeper conversation about the paranormal was existed in the first one, again, we're talking about somebody remaking Spielberg.

Rob Edwards 40:29
Yeah, but Spielberg has got a bag of tricks. That is very interesting. And when I look at Spielberg, I always look at, man, I just had this conversation with

Scott Mcmahon 40:41
Spielberg himself.

Rob Edwards 40:44
His daughter went to school with my son, so no, we got and as, and his other son took karate class with my older son, so Oh, wow. Okay, so there's always crossover. But, but we never like, Hey, tell me about jaws. But I did get a chance to meet the writer of jaws. I had dinner with him a couple nights ago. And, and we were talking just about those things about OSHA, all of that stuff. And then when I look at Spielberg, I always look at when I'm analyzing a filmmaker, the first couple of films, the first two films, I may have mentioned this earlier, but that, that I always look at them when they're in their infancy when they're trying to put together their bag of tricks. And then I try to find what is their worst film? Yeah. And for Spielberg, it's 1941 right? There. And in 1941, he is doing he's showing his bag of tricks, but he's doing everything wrong. And you can tell like, Oh, this is what he, what He does great. Everything that he does great in those first couple of movies, he does really poorly here. And everything that he did great like an E T. And this gets to the answer of what I was digging at, with the two poltergeists is that it's the first it's a first act problem, that that you when you buy into something emotionally, it's if you don't feel it emotionally, it's because when we met those people, we didn't care about them. Exactly. You know, if it's a roller coaster ride, if they're thinking, well, the best thing about what we told you guys, is the little girl gets sucked into the TV. And whenever there's a closet and all that stuff, like that is not the best thing. It's about this family. It's about this guy who is who is, you know, he's moved his family into this into this new environment. He's worried that there was something wrong with the area. There's this drumbeat of weird things that have been happening around the area, and you're filling in the character. It's like, it's like Jaws, it's like a tea. It's everything. The conversation that they have at the, at breakfast, in a tea before et shows up is the most important conversation you have. Yeah, I remember in princess in the frog, there was this whole thing of, we were just, we're trying to get them into the bayou as quickly as possible. And the note, we kept getting back in the brain trust, because that's the other part of the brain trust, right. As you screen the movie, you're showing the movie to a lot of people. And they're giving you notes back everybody in the building everybody at Disney, everybody, Pixar, you get reams of notes. I didn't think you know, this is a problem. This is a problem. This is a problem. And then they put the notes into sections. So someone's about, you know, the main characters about, you know, the story itself. And then we were getting all these notes. I you know, the story seems funny. I just don't care. I don't care about the journey. Yeah. And I said, Well, that's the first act problem, same thing. And you didn't care because she wanted to have a restaurant. But she didn't care why she wanted to have a restaurant. So I said, Well, hey, I saw this drawing of a dad. I love this story.

Scott Mcmahon 44:01
Yeah, the Yeah, this keep going on. This is a great one.

Rob Edwards 44:05
There was a dad portrait drawing of a dad. And basically they were trying to figure out what the mom looked like. So they had drawn a dad just to figure out, you know, what were the features that that Tiana had gotten from both of her parents, and then that would be the mom. And there was just a drawing. And I asked the character designer, what you know, what is this? Like? Oh, he explained it and I said, Well, this is can I borrow this? I took it back into the room. I said, this guy is the most important person in the movie. Because daughter is that relationship between daughters and fathers. And we've been looking driving so hard to have a person to have an emotional reason why she wants to have this restaurant. Why not? Why can't it be the daughter the dream of a daughter and her father and and the legacy of that once the father passes away. She wants to continue that dream and you then there is no way the thing can have a motion. It's a woman holding, you know, it's what they did in up, right, the house at a certain point becomes, you know, that call is trying to continue the dream that he had with his with his wife. That's, that's the inaccurate mention probably 50 other movies that are fueled with that kind of emotion. There is a reason why we tell stories in that way. And so once that happened, it was a tiny adjustment was about three pages. And in the beginning of the movie, and everybody said, Wow, what did you do? Did you rewrite the entire movie? No, we just gave every time you know, she says the word restaurant, you know what it means? And I had to hit it. I think in the middle at the midpoint when they're drunk right before they dance. And then at the end when they're on the riverboat, and they're looking looking out at the restaurant itself. And it's what gets Naveen to back off, he wants to propose to her. And it has such huge emotional weight that like Okay, great. My job here. My job here is done. The mechanics, the rest of the mechanics of the storytelling were I want I don't want to say inconsequential, but they were less consequential because we had launched the story correctly. You watch a movie like man on fire? We spent a ton of time I don't think anybody dies until the midpoint of that movie. Yeah, the whole movie is about this broken guy's love for this little girl. And how this girl redeems has his soul and makes him stops him from committing suicide. Yeah, the bullet doesn't go off there is something you know, the God of the story has a larger plan for this guy. And it's about this it's about this relationship with this little girl. And you know, he starts coaching her about don't be afraid of the gun and and all that and they have this wonderful wonderful relationship. So at the point when she's kidnapped you're like, oh no. Yeah, go down. Because now this guy has license you know is he is fired and if you look at I'm sorry when I say one last example but you look at taken taken follows the exact same model. That girl doesn't get kidnapped so deep into that movie Yeah. Heartbreak heartbreak the pony versus the you know, karaoke machine all of those scenes if you're looking at it from an executive standpoint, you'll think oh god you know, the movie is really about it's a shoot 'em up. And why is it taking 60 minutes before the guy fires the first shot you know? Yeah, well like we can't we just condensed this and and you have to as a writer, as an artists say no people don't watch buildings burn. They watch people saving the people they love that are in the building that is on fire. That's drama.

Scott Mcmahon 48:00
Yeah, it's interesting. You brought that up. I got me excited because you were saying like, how important to set up how poor in the first act is. And if you look at some movies back in the in the 70s. Like even Exorcist, literally, I think the first hour like nothing major paranormal, like happens. I mean, the priests doesn't show up until after the hour mark, like, like, all the stuff that we remember about the exorcist doesn't happen until like, almost after the midpoint. You know, it's like yeah, and because the even like, Rosemary's Baby, same thing, yeah. Very, very shiny, Mike.

Rob Edwards 48:35
Yeah, exactly. Shining. You're just watching girls and bikes and yeah. Yeah, it's just and they're a little creepy things that happen. There's always got, you know, a cat jumped out a box. I was watching alien. Like, same thing. It's just the day to day workings of, of space. Space Teamsters. Yeah. And then midpoint, the thing leaps out of the guy's chest and your is off, off and running. Exactly what we've been setting up before that is nobody listens to Ripley. You know, these guys are in it for a paycheck. You froze up.

Scott Mcmahon 49:20
Do you see me? Yeah. Okay. Sorry.

Rob Edwards 49:23
Yeah, that nobody listens to her that that, you know, these guys are in it for a paycheck. And that something is wrong with the science officer. Yeah. And there's all these kind of you're you're just setting up the dynamics. And it's getting your heart is kind of in your chest, you know that something's got to happen. Yeah. And then when it does, it's just like, bam, bam, bam, bam, bam. And then your left. The best thing about looking at the third act versus it, it's the thing, it's the thing that you are, you know, the lights go up, you walk to your car and you go Oh, man, that was awesome.

Alex Ferrari 50:04
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Rob Edwards 50:14
And that's the thing, you know if that through that moment works, then it's all worth it. If it doesn't work, it doesn't matter what you did up until that point. Nobody's going to end the audience coming out of the seven o'clock show. I talked about this. Because it's what it's what makes movies great. It was what makes the business of making a movie, even if it's an independent film. It's the audience coming out of the seven o'clock show their reaction as you're in line for the nine o'clock show. Everybody knows that thing of like, people are going Oh, snap. Yeah. And they're like crying or they're like, high fiving or stuff. And they're nodding at you. Because they know like, Oh, this is gonna be, you know, you are in for a treat. This is gonna be magnificent. Right. And, and it's that thing. That's what makes movies Great. That's what makes movie going great. You know? And every, you know, yeah, go ahead.

Scott Mcmahon 51:16
No, we're gonna say it's fascinating, because we were talking about the long setup. And then we have gave some examples, but you did mention even like the movie Up, and I think it's one of the greatest examples of the shortest, most heartbreaking setups ever, you know, it's within your in tears within the first whatever, five minutes of that story of Carl, you know, sort of

Rob Edwards 51:35
Suitable and they're just, it's just building up. You know, remember, they're building up for the moment when he ditches the house to save the boy, you know, and, and so, and that's the whole you know, that John was, you know, walked into the room. Okay, what happens? He trashes the house, he throws all the stuff out, you know, to give it ballast, he's run out of balloons. And you know, and he goes and saves the boy. And that's, that's his Luke Skywalker moment. Right? Right. And so so in the beginning, you want to say, what if the house doesn't mean anything? Right? Again, story math. If the house doesn't mean anything, that moments not going to mean anything. Everybody's gonna go so what? It's a house. Yeah, get another house? Like, no, no, this house is very special, because it is the embodiment of, you know, his relationship with his with his wife, Ellie, I think yeah, yeah, exactly. And, and I believe, at various times, he calls the house Ellie. And it's the he's working towards the picture of the house on the on the mountain. Yeah. And so you're gonna give him that, and then you're going to take it away. You know, it's, he's gonna get all the way there realize it's, it's not worth what he thought it would be worth. And then he's gonna go save the boy. Great. So you need and I forget who there is a, one of the co director of inside out, Ronnie del Carmen, I want to say, okay, he that I believe that was his sequence. And that put them on the map as a star, or, as he'd been on the map as a story anyway, because he's, he's fantastic artists. But he was the guy who walked through that sequence and said, it's stripped it of its dialogue. He had temporary music that was That was wonderful for it, this this kind of very valid kind of thing. And it was amazing, you know, just the process of how that sequence came, came to be. Because, you know, obviously, the first 20 drafts of that sequence, were not that sequence. You really had to kind of work on it, work on it, work on it, and so it just wasn't it it would make you cry, and I believe it's five minutes and 30 seconds long. It is not very long and impure movie movie terms. But by the end of it, when you know, just that pan across a doctor's office, oh my god, you know, it just every one of those moments is completely iconic. It's just it's truly wonderful. And then it gives him license to do everything that he does, which is he won't sell the house smashes the guy on the head when he you know when he's when he's threatened. And now he's going to you know, go live this dream and go to you know, this this waterfall.

Scott Mcmahon 54:39
Great its amazing. The I'm just curious you with your extensive history of like writing on your own working in in rooms, you know, and television and now working like, obviously last few years and animation is the advent of visuals like, because I don't know if you have an opportunity with Princess in the frog. Have to go down in New Orleans to Are you part of the crew? Because, you know, you were mentioning like how Lasseter was such a huge proponent of research, like just getting absorbed into your DNA like that you probably already done prior. But I was curious. You know, we have the TV room. And we're seeing like this explosion of golden age of television. Just amazing shows left and right. And I can only account like, because the power the writers, they're, like, in writers together, pushing each other to make it great. And then you have animation, which allows you to I mean, my past working with Sony PlayStation, we're convinced effects we've always had to learn was visuals. We always had something to draw from to try to make, you know, better. And I'm wondering like, because now you have visual cues, like you mentioned, them purchase the frog. Here's a drawing a sketch drawing about the Father as like, that is huge for me. And yeah, I was wondering, have you seen? I guess, like how could like an independent, you know, borrow from this concept of like, should they just inundate themselves with so many look frames, or drawings or initial sketches, anything like that to like, integrate themselves and what their world would look like? So if they brought in their own makeshift brain trust group, so everybody could connect to like, Oh, what's that? What's this? Or, you know, how's this fit the story? I don't know, from your any like stories you could share of like, just like you said, you're walking around, you're seeing artists or somebody, pretty much the film made in like, visual format before it even like even one written word is put on an actual traditional script, I guess? I don't know. Right?

Rob Edwards 56:39
Well, that's the that's the fun of the new, the new tools, we'll call it is. It's, I know that Robert Rodriguez, his his process is very similar to the Pixar process, which is interesting, he kind of pre shoots his movies. And he will just with a handheld camera, or I don't know, a cell phone or whatever, he'll get his actors in a room and he films his rehearsals. And he takes him back in I don't know, if he's using, you know, whatever, you know, whatever it is, but you know, as easy it is, as it is to edit something, he just edits it at home. And then he goes in the next day, if they're shooting the next day, and he'll show it to everybody like this is, this is what this is. And here's what I think is wrong with it. Here's what I did to rewrite it. And and here we go, you know, so the second thing you see will be that Woody Allen shoots an entire movie, edits it. And edits it shows it, you know, takes a look at it. And then I don't know if he gets outside feedback or anything I assume he does. And then reshoots, the entire movie, it's always in his budget that he will shoot it twice. So you do it. And obviously, the you know, the first version is not just everybody kind of slogging through not wearing their costumes and stuff. It's an actual movie. And then he shoots it again. So I think that that that is a great way to go. If you can a Ridley Scott storyboards his own movies, top to bottom, and I believe shoots have storyboards and show, you know, shows shows those? Yeah, so that the the first draft, the way I look at it is, you know, from a Disney perspective, is that when guys are drawing, right, they take a blue pencil with very light, you can barely see it. Yeah, and they just start drawing and whatever. And they're just, and the lines are everywhere. It's a complete mess, and they're drawing over themselves, and they're doing whatever, and then they start to see it and then they'll, they'll they'll take out a black pencil and they'll start tacking it down. And they'll say, okay, great. Here are the eyes. Here's where the eyes go, here's whatever, because you're kind of trying to see it on the page. And only a handful of people can just start drawing with a black pencil and go, you're sketching, sketching, sketching until you see it. If you if you listen to a band, right, the band will go, you know, it'll sound terrible, the first and then they'll kind of gradually, you know, come down to whatever they're doing sculptors the same way. It's a blob of an amorphous blob for so long, and then they start to take down little sections. And writers are the only ones who don't do that. Writers. I'll see them go oh, I have an idea. You know, faded. Colin, you know. And like, who does that? Nobody does that. You don't think that way you say I want to make a movie. I think it should be kinda like this movie that I loved when I was a kid. Or it should be I want to make the best, you know? Badass six year old, do whatever magical power movie that I can

Alex Ferrari 59:59
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Rob Edwards 1:00:08
Here is a precedent of other, you know, badass six year olds. Here's where some have gone right and others have gone wrong. And, and this is what moves me about this kind of movie. This is why these kinds of movies are my favorite movies. And this is where others have fallen afield. I think my movie is somewhere in here. And, and then you get out, like, I'm old school. So I have like, yeah, I have, you know, just a clipboard and a fountain pen. And I will sit down and I'll just start writing. And it's rarely dialogue. It's just what do I love about these kinds of movies. I love this. I love this. I love it. Hey, my favorite scene, in one of these things was bla bla bla bla bla. And, and my least favorite scene is blah, blah, blah, blah, blah, excellent. I like to eat my dessert first. So if I'm writing, I will say, well, here are scenes that should be in my movie. These are great scenes. And if I can just string a clothesline between the scenes, I think I'll be okay. Because these are the classic scenes, there should be the mentor scene, and so and so. And the equipment, you know, the badass piece of machinery, you know, or the, you know, the great gun, or whatever it is, you know, a cool monster a, you know, fantastic spaceship a you know, always I'll put those in, and then I'll say, Okay, well, great. Now I'm gonna make try to make myself crying the third act? And yeah, and that's it. Yeah. But it's always starting from like a amorphous, a amorphous, you know, the, the, the, you know, the paint is wet, the there is no paper, I'm just freestyling until I find like, it should be this. And then I'll start to give it shape and tack it down. And then only last the last. Like, it's, I often will write the entire thing by hand, and then, after I've gone through the whole thing, then I type it into software.

Scott Mcmahon 1:02:17
Interesting. Do you know is there a difference for you between like, plot and character? Or is it the same like because I can see, like doing an outline, constructing like the logic of the world of where you want this moment to go for the protagonist. And maybe the protests, like you, you see, like a major change is going to have to happen for this character. But once you kind of maybe have like, the simple idea laid out attendees, do you go in and start like thinking like, okay, the dad character a lot right now, my early drafts are serving exposition. But then how do I make that character more interesting? Because there was this whole? I think you were talking about, like, in Jason buffs, podcast about how, like in Finding Nemo, there was all these wonderful characters, all the supporting characters, even no matter how small the character is, like, each fish has some interesting story. One scar one, like was nervous or I don't know, it was it was Yeah. Just rich with content because or context because it was so each character was so unique that way, as opposed to just being serving exposition. Do you see that within those group meetings? You have? Or, or sometimes somebody goes, I have, this is the character. I don't know what story was going to happen with them. But I don't know how, like, do you see it go both ways.

Rob Edwards 1:03:39
Right. All right. Now that, that it's the interesting thing is and it's it's it's fantastic question, because it is, I think at the crux of most, I'd say a good 90% of filmmakers don't understand this one specific thing, which is that there should be no difference between character and story. But there is a huge difference between character and plot. Ah, okay. The plot is just, I was in this. It was a masterclass in in France, in Marseille, and this there was a guy who had done this with these webcasts and stuff like that it was really charismatic guy really energetic, we great storyteller in quotes. And I done this thing, and I'll, I'll talk about a little later because they remind me to tell you this thing, because I think it helps all writers, everybody that I've done it with, with writers, it makes them a lot better. But, but this guy is telling the story. And he's going on he's pitching me this this movie. And he says, oh, and then an alien comes in and buys pitching, pitching more and more Italian guy, right? He was like, yeah, and then this happens. It's And then they fall into an abyss. And then a guy has a gun and whatever. And he shoots his grandma and whatever. And he's just going through going through and going through. And I'm watching the audience and I stopped him for a second. I say, watch the audience, as you're, as you're doing this, keep going. And he's thought, what if this happens, it was a big explosion, and whatever. And I said, I said, What do you think I saw? And he says, after about two minutes, everybody started talking to each other. Tuned him out, there were a couple of his friends in the back that were kind of smiling. Really, towards the end, everybody was just everybody was just hiding from the thing. Because he was because it was. It was mostly sorry, me do something to screenshare I have, I have a flux. And I didn't realize it. It's been it's been kind of making the image. More sleepy as we. But yeah, so I look at the audience and the audience is completely tuned him out. I said, why? As well, it couldn't figure it out. So well, because you lost your character. First, you didn't make me care about your character. And second, as it's going on, you were just it just getting more and more, you were using plot to try to save you from character. And I said, okay, and I pitched his own his story the same way. And I pitched it all character, you know, this guy comes in and more than anything else in the world. He wants this. And oh, you know, this guy also wants it and blah, blah, blah, and he wants it even more. So in the very beginning, the guy boom, whatever, he takes it from him. And now he's sitting there going, Oh, no, what am I gonna do now? Aliens Attack and blah, blah, blah, whatever. And everybody's leaning in as I'm, as I'm telling the story, because you care, you know, you give a crap about the story. Before he was doing plot, what I was doing was character. And, you know, if it's if it's Finding Nemo, every character that that Marlon passes should develop him as a character, you're going from the journey of a guy who is overly cautious to a guy who's going to let his kid do the same thing. In in The Incredibles, everything that passes Bob Pars, you know, we set him up as a guy who will save everybody at any time, you know, whatever, you're doing the whole thing. Everybody that he passes, every experience that he has, is, is basically kind of, to show that his addiction has gotten out of control. And until he even finds an enabler in the innate, oh, great, excellent. I'm gonna go up and do this thing. And I'm just gonna completely ignore my family, right? Because those are the two values that are at stake. It's Do you are you going to reclaim your your glory, at the expense of the thing that you that you know, your future? You know, your family? You were once this guy now you're this guy. You need to be more than Mr. Incredible. She says yeah, pointedly, automatically, in order to do it. So every single scene is going to be him desperately clinging to his former life. He's in the meeting with his boss, and he's looking outside, and he can't can you know, and he's just seeing a guy getting his pocket picked. And he can't give it up. You know, he's, he's there with the old lady, my old lady is worried that she's gonna lose her thing. And he can't you know, that is new life, he just won't do it. Everything, everything he's doing is kind of these things, buttresses buttressing against each other. That's the Norio nature of storytelling, that is character, you're developing that character to the point where the character has to make this decision of like, you know, I can either go and try to save the you know, save the city by myself, which I know I cannot do or I can trust my family to help me I can do this as a family and off you go. Yeah, you know that that's that that in that way as you're telling the story? It's very clear what's muscle and what's bone, you know that what's wheat and what's chaff right that that any scene that doesn't have him moving towards either on the upside where he's he is completely like yes, regaining your former glory is the most awesome thing in the world you can do Yeah, that's the bill to the midpoint. He's and then at the midpoint, haha, I've killed all these people and now I'm gonna kill you and he can't get out or whatever. I can't get out of the room and he's, you know, those those little nerves are gone. Yeah, whatever. Whatever, whatever. And now Oh, no, this is where it's gotten you to the, you know, to the terrible, terrible midpoint

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Rob Edwards 1:10:10
And then it's the family is gonna go rescue. Right. So now you're on the downslope. And so everything that happened from that point on is, look how cool this family is when the family is unrestrained. Yeah, until you get to this point where it's, he's bemoaning the fact that you know, it's almost a false act to write the the rocket is headed towards the city. And, and Bob is sitting there saying, Oh, I can't believe what I've done. You know, you guys, this is really terrible. And his daughter says, yeah, yeah, blah, blah, blah, whatever. And she saved them all very easily. Because he's not thinking about family. He's thinking about himself. Right? We're driving, driving and driving for that moment. And that's all character. You know, every scene in that is a scene that you absolutely need. And none of it is, but none of it should feel like plot. Yeah, it is all to drive the guy towards making that decision.

Scott Mcmahon 1:11:10
It's really interesting, because we started our conversation about talking about mastermind groups, or accountability groups, and like how it's so much easier to look at somebody else's problem or look at what they stand for. Because we can see from an outside perspective, what's in front of them. But we as individuals are so wrapped up in our own stuff, we can't, like you mentioned, we can't see your own path or get out of our own way. It's, and we were talking about, there's so much things that we have to unlearn to be able to be and then we're here we are talking, you know, character, and story. And all these characters are in the especially with the Pixar stories we were talking about. And in, you know, the stories we were mentioning, there's there's this aspect of baggage, or there's these known beliefs that they hold on to for so long. But that third act moment that John Lasseter moment he's talking about, has to be this let go of all that, in order to have that transformation at the end. But it's funny because we were talking, we started talking about it in real life. And we're seeing it happen in stories. It's like, oh, wow, that's fascinating.

Rob Edwards 1:12:19
And really, that's why I think that is why like, I like to look at, well, screenwriting, everybody, you know, it's the technology of screenwriting. But really, we're storytellers, right guys in rocking chairs, you know, saying, Hey, here's what's this is what's important. And that's why it's because we always when we make the same mistakes, all the time, as human animals and machines, whatever that we are, we, we make the same mistakes all the time. And so we tell ourselves, these stories, like let go of that and embrace the new. One of the things I'll say like in masterclasses all the time is, you can learn how to speak French without learning without forgetting how to speak English. You can accept a new philosophy, a new way of thinking, just try it out. And then if you want, you can go back to what it is, is you do but a lot of people will say like, well wait a minute, I don't like you know, I'm not such a big fan of Disney movies. And you guys are you know, you guys, it's all a factory and blah, blah, blah, and I'm not gonna make movies like that. I'm like, Okay, well, let me see what what it is you've done. Yeah, it's amorphous, horrendous kind of way, like, what are you doing? You haven't, you've so resisted all of the kind of rules and not just necessarily like, the Disney rules or the Pixar rules, but just the rules of general storytelling. Like, Oh, that 50 characters 50 main characters is not a good way to go. Yeah, you know, that, that a film without conflict is not is probably not going to work. All that well write a film that is about something that nobody in the world cares about. Is is not going to be is not going to be enjoyable. There are but a film a terribly constructed film about something I really care about. And a PERT you know a person who is who is wonderful, who I want to see more of. And you know, that that film was gonna go through the roof. It's gonna be I'm going to enjoy it. I'm gonna, people are gonna say like, what was that that you were? You kept talking about? You know, I'm gonna go on social media and say, oh, okay, look, I'm gonna go out on a limb and just say this movie was the best movie I've ever seen. And, and that's, especially for me any side. That's what you really want to you know, that's what we want to start with. Is Yeah, I'm not. I'm gonna make my favorite movie. I'm gonna make a movie. That is that is the favorite of all my friends and And, and here's, here's how I'm going to sit down and do it.

Scott Mcmahon 1:15:04
Because you mentioned to about, you get a lot of screeners, like the crazy question of like, hey, what software we use? You know, like, that's like Yeah, the last the last question you need to know because it's you need to know story or just tell story and write story. And that's the same plague that's technology is having right now, I guess on the independent side, which is every he's got a camera and editing tools. And they're just so it's like, what are you shooting on? What are you shooting on? As opposed to who? Who cares what you're writing? What software used to write? Who cares what camera uses? Shoot? Because the bottom? The, the essence, the core is everything we talked about here is really, I love this whole thing, like, how do you level up? How do you push beyond and building a system of the right kind of people around you? And having that kind of system in place to you know, push, push the story? Like take yourself out of it and push the story further.

Rob Edwards 1:15:56
I often say like animation is not a genre, you know, it's just it's just like a different camera. It's just like black and white is not a genre. Yeah, it's it's just a way you know, you still have to tell great stories, they still have to connect with people. Just animation is a way that you're that you're that you're doing it. The rules are always the same.

Scott Mcmahon 1:16:16
Yeah, definitely. This I want to keep you I know, we're a little over an hour, but

Rob Edwards 1:16:20
I did have one other Yes, there's one other thing and this is just like, it's been my soapbox for a couple weeks, because I keep I'm sure your listeners will get what should get some value out of it? I was I've been because I'll do these, these, these master classes. And a lot of times the format of the master class, when I can do on money, I do maybe one a year just to kind of like get gone, right but but a lot of times what I'll do the My Favorite versions of them and I just revised it is the writer will come in, they'll sit next to me and they'll pitch their movie to the to the rest of the group. And then we'll go through it and we'll say okay, what's right about it? What's wrong about it, we'll kind of do a Pixar row with it. And what I keep discovering is that sometimes the the writers ability to pitch can severely impair the experience. And so what I started doing is I said, Okay, let's let's the first day like, let's not even think about don't think about your movie. I'm gonna give you two movies to work on. Because if you're and I see you're into guitars, I love guitars. Now, the first thing you do if you're learning piano or guitar is you learn like Mary Had a Little Lamb, you know, you just Yeah, flunk out the easiest song in the world. And then you go to, okay, great. Now I can learn C and A G and an F. And I can out of that I can play a bunch of bunch of different songs, I can play a bunch of other people's songs. Until I get really good at it. I can play most of you know Simon Garfunkel. But I can offer the Alpha three or four chords I can I can make my way around a bunch of different songs. I am not composing at that point. I'm just learning how to play guitar. And I'm learning the dumbest songs. I can first the simplest, the two chord song, moving into threes, and then I'm and then eventually I'm gonna start. Oh, okay, good. Here's a little riff and stuff like that, and until the point, but it's gonna take me a little while before somebody says, Wow, you really did a good job. So the same is true of, say, a painter, they'll go to a museum, they will set up their easel. And they'll just look at you know, you'll see these these painters, repainting the painters of other painters. they'll go and they'll go stroke for stroke that walk up to him and go, Oh, that's what he was doing. That's the brushstrokes in this little section. That's how he made the sunset look particularly bright. Excellent. And I'm not sure if I've mixed my colors, right? The same way that that guy did. That's it. Oh, that's what he's doing. The composition of this thing. Oh, great. I see four or five paintings that have the same kind of composition. These guys must have all studied each other. That's awesome. Now I have a greater understanding. I'm still not painting my own stuff. You know, I'm just learning about what what people do. So what I say is, okay, tell me one of two stories. I'll say the three little pigs or the or Goldilocks and three bears. Yeah. And you know, always my first question is what who's, who's the protagonist of Goldilocks and the Three Bears?

Scott Mcmahon 1:19:30
I know this only because I've heard you before if I go ahead,

Rob Edwards 1:19:36
Oh, excellent. Oh, I didn't know if I did it.

Scott Mcmahon 1:19:38
But this is good, but people please go ahead. Because this is such such. This is such a great aspect of your masterclass do I know but go ahead.

Rob Edwards 1:19:49
Yeah, right. And most people will guess Goldilocks, because the stories don't go like No, no, it is a it is a crime. Detective Story

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Rob Edwards 1:20:09
Yeah, Billy logs goes in, breaks into a house, eats porridge sits in a chair. It eats all porridge, sits in a chair breaks it, and then sleeps in a person's bed. Yeah, so it is an active crime going on. And then three people return, three characters return. And, and one is eating well, one is eating one discovers something is wrong. Once it's down once it's down, one is oh my god or whatever. And then they they go pursue it. So the Baby bear is the is the protagonist of the story. Now go tell the story. But tell the story in, you know, what are you going to do with the story? Now, you know, now you have your own edge to it? Are you going to tell a story about a boy who really wants to go to sleep? Are you going to tell a story about a kid who's really hungry? Are you gonna tell a story about a kid with anger issues? Who is trying to hold it down? Whatever that angle is, you know, you have you now have the formula, you know the format. And you can go and tell tell that and then get good at that get good at telling that story of doing your cover of Goldilocks and the Three Bears. Then once you're feeling that, now go start pitching your own stuff, you know, get that. And the way I look at it is you've just seen you just saw Star Wars you just saw, you know the JJ Abrams Star Wars. And as you were leaving the building, it burned down there was an oil fire the whole thing burned down. You know, all everything. And now everybody turns to you and said Oh, what was it? You know what happened? Yeah, a lot of people when they pitch they'll go, Okay, well, there's a ship, bigger ship. This kid comes in and he's taking out garbage. And then his kind of hipsters really mean soccer ball that, you know, does die, whatever. And it's like, no. How do you tell that story? You are the last lifeline of this of the greatest movie ever made? Yeah. How do you tell it and and have that behind you. But with a story that you already know, get comfortable with that if it's your tape, recorder, whatever, and then go, then you have that set of skills, and you're not pitching garbage. And you also are learning from those reps. This pitch is well, this does not pitch well. You know, this is the essence of storytelling. Most of the time, and I mentioned it before, most of the time, like right now I'm doing a little superhero thing. And I watched everything. It's everything. And I rewatched everything from the point of view of me making this new movie, and I'm taking notes on it like oh, great, you know, they spent a good Ironman spends a good long time, in the middle of the movie just becoming Iron Man. Yeah. Oh, yeah, man spends a good long time in the middle of that movie. In both, you know, first versions, you know, when, when Uncle Ben dies, spends a lot of time on the suit and the web and the thing, you know, the mechanics of becoming Spider Man, that's a big part of our enjoyment. They don't just put on the suit. Oh, here I go. It's, it's a big part of the journey. So great, I have to have that in mind. You know, and just kind of going through it, understanding it. And then when I pitch it, I'm pitching it like it's Star Wars. I just had this meetings a day or two ago. And I'll get up I'll run around the room. You know, I'm shooting stuff down or whatever, you know, I have this, this this total enjoyment, because I love these movies. You know, I want first I want them to make my movie. Bigger. But second, I can't wait to see my belief. You know, I can't wait to be in line, you know, for the nine o'clock show when the seven o'clock comes in. comes out. So I love that. That's my little soapbox. i i I'm glad I said it. And hopefully, like I say I hope it's valuable to your

Scott Mcmahon 1:24:25
It actually is extremely valuable because I have you know, with my podcast, I have just people will email me you know, occasionally and just this is asking advice or opinions. And I made a point to a young filmmaker. I said, if you kind of want to test yourself as a filmmaker, that whether or not you're a good director or not make a short film based off of some very famous short story that's in public domain. Something that has proven like that exists like an Edgar Allan Poe story. That's something that's like, Okay, this exists. This is a Historically, well known story, that it has all the elements in there that make it successful. So if you can, one write it, the Adapt adaptation of it. And then to if you're a director, you can test your directing chops that way, because it's all the elements are there, you know, the story's solid, you know, it's, uh, you know, short enough that you can make it within your means. And then if it falls flat, then you can go back and figure out why it fell flat because it then it puts you because you can't blame anything. Like, I can't blame this the story didn't work, or the screenwriter didn't write it right, or something like that. It's I mean, there's all these elements there of like you really, really want to test yourself as a director.

Rob Edwards 1:25:42
That's a good bet. And look at the look at the success out of Sundance right there. The birth of nations sold for 1474. Right. And that's, that was a take on the already established movie. You know, it's his riff. Yes. On this movie.

Scott Mcmahon 1:25:58
Can't wait to see it, because it's definitely a long overdue take on that movie.

Rob Edwards 1:26:02
Yeah, exactly exactly. Yeah. And it should, it should be fun. And that enhances the viewing of the movie. And I think too, yeah, with a lot of short films that I see, I'll always say like, what short films did you watch to inspire you to do this? Because most of the short films I've seen, especially the, you know, the, the good one, you know, the Pixar ones, and also the really good live action ones are very, very simple. One, one person or two, you know, in a relationship, and then that slowly evolves over time. There was a, you're talking about riffs on there was this YouTube thing that happened that I thought was great. Was the Power Rangers thing with a mafia? You saw that at the fan film? Or which one? Yeah, a fan film the Power Rangers fan film. I guess they had to take it down. Yeah, but it was fantastic. Oh, it was like, I'd never you know, this guy's take on Power Rangers. You know, the wink is of course, its power. Right? But it's a series Yeah. Vanderbeek and seven, like, Oh, this is, this is seriously enjoyable. This guy can, I can't wait to watch this guy make a movie, you know, the Deadpool trailer, you know, the little sizzle off of that, you know, that's a first time director. And now of course, the biggest the highest grossing, I take my first time director, it was, you know, it is something that we've seen before, you know, it's a thing. And the way he did it was just fantastic. And obviously like it because the other thing that I would put to that is the short story that you adapt should be one that you absolutely love. And the way that you do it should be you should be showing everything that you do great. You know, if you are a great cinematographer, it should be a beautiful movie. If you are great with character, it should be whatever if you're funny, you know, don't try to like funny if you're not funny, in a way, by all means, because one bad joke will kill you, you know, as far as the enjoyment of it. But yeah, if you can work if your best friend is a fantastic actor. Yeah, go? Do you know, get on him. Oh, call it every favor. You know, I give the speech at your wedding. Show up for do for an hour and a half and help me help me in my movie. Robert Rodriguez, we'll talk about that. Like don't do anything that you know, I have a friend that has a bar, I have another friend who owns a bus. Great, there's going to be a bus Chase, and part of this is going to take place in my friend's bar. Oh, awesome, then you know, production value goes through the roof. And you're on the map as a as a serious filmmaker?

Scott Mcmahon 1:28:53
No, yeah. And definitely like all those processes helps. The idea is to kind of keep yourself in check to keep humbled. So that, like you said, if you're to put yourself out there as a writer, as a filmmaker, as a storyteller, to utilize a brain trust kind of concept. Yep. You have to be willing to accept like to let go of what you've created, and know that it's not yours anymore. I think last year talked about that. He said that when they created Buzz and Woody, there was a point where they realized is no longer theirs. It's now they they have a responsibility to serve those characters. Honestly, and, and truthfully to the audience. You know, we're

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Scott Mcmahon 1:29:47
And I think that's a concept very,

Rob Edwards 1:29:50
Very important because you have to, you have to listen, that people don't just give notes just for the sake of giving notes. Yeah, they're addressing their Pressing a problem, sometimes a problem took place pages before what they're addressing, you know, sometimes the wheels were off the wagon way before that was seen that drove everybody nuts. You know, it was a setup, it was the amp up to it. And, and you have to be open to that. I was giving notes to a writer who sent me something and said, Oh, I just want to hear your input. Okay, I'm gonna be tough. Oh, yeah, it's okay. And I gave him the notes. And it was, and you know, me, like, I like to talk. But it was, it was, I would say, four fifths him defending the thing that he had done. And only 1/5 of me giving the note. And I was like, Look, we're not gonna get anywhere with this. Because I'm not just giving you notes, because I want you to talk me out of it. You know, I know, your intent is on the piece of paper. If it is not clear, yeah, you work with it. You know, it's not just, you know, I will give this note but probably, you know, everyone that you give it to, will probably give them the same notes. And if they don't, they're not doing you any favors. But that but part of the process, when you're a when you're an artist, it hurts to get notes, it physically hurts you, you know, it's like somebody is roughing up your baby. And, and you just have to, I think was David, the guy who created family ties. He said, You just write down the note. That's all you need to do. Understand it, write it down. Then, you know, conclude the conversation, punch the pillows or whatever, you know, cry in the shower. And then and then go and look at the notes and say, Okay, what did i this will ultimately make it better. Some you'll just cross off and say, I don't care. I'll get this note nine times out of 10. Most of the time, it's like you don't want I didn't sell it. I just there was something you know, I My intention was to do this. I didn't. That's what threw him off. And in this spot, of course, you have to start off with the intention. Right? You have to start off with a strong motivated character. It has to be very clear what it is this the story that you're telling people get bored with plot they are excited with story with, you know, with the drive and the conflict. You know, even Aristotle talked about, you know, intention obstacle. Anyway, I was I was watching Downton Abbey, right? Because the last episode was on it. Oh, just into your committee do black kid from Detroit main demo. But it made me go back to the first episode. And watch that. So I'm watching that in the first three episodes on iTunes. And, and it's all there, you know, and Julian Fellowes in an interview, he says, Well, I was watching Westway. And I saw that how Aaron Sorkin crafted the characters in the pilot of West Wing. And I took that as my template. And then that's what I did in Downton Abbey. Interesting. Now, you would think those two shows are completely completely different. But as much realist as a writer who knows craft and love crafts, it's the same thing. So the flirtation between the you know, Carson, you know, this is, that's, that's there and, and the the little dynamics and just the sisters, all of that their, you know, progress is coming. I mean that the opening event is the Titanic, you know, goes down and kills dozens who would were set to inherit the estate and now it's, you know, this this other guy, so, like tears, right, this person is coming in. But he's lost the the waitress, this new person comes in, you know, it's it clocks along, but it's all still you know, it's all story. You're you're driving towards this thing that the world is changing. And the you know, the maid the head Butler in the in the Lord of the state are saying, Oh my God, I don't know what's, you know, what are we going to do? Yeah, and that's the tension in every episode. That's great. This is great storyteller. Right. And, and those are the tools that has nothing to do with the software. Yeah, exactly. Has nothing, you know, I don't care what method what if he's a movie magic that Julian Fellowes is writing? was writing it with a quill, you know, it is? It is it is great storytelling and, and that's what's going to, that's when it's gonna save you. You can film that thing, you know, with a cardboard box and it will be compelling television.

Scott Mcmahon 1:34:55
Yeah. Yeah. You know, you mentioned some things like clear is It is, you know, when you're giving notes or feedback or accepting that I don't remember where I heard this before, but I wanted to implement because somebody had asked me, like, just advice like me to give advice, like, when you're giving, like, when somebody read your script, I said, Well, one thing you can do to get constructive feedback. I don't I really don't know where I heard this before, but I thought was great was simply was simply, when you read the script, can you read my story? Can you tell me one? Is it clear? To if it is clear? Is it interesting? Maybe you did that way. That way? You're not there's no, there's no, like, you can't be defensive about it. It's just like, well, I read it. I wasn't sure about what happened here, or why the character did this. He goes where it is clear, but it felt like stuff I've seen before, you know, that way, it's not a personal attack on you like, okay, so that I can work on that note,

Rob Edwards 1:35:57
And that you can kind of police yourself on right? Yeah, that you I was working with Dan Fogelman, who had who had written cars, and love. And we were working on a dress up for Disney, live action animation hybrid. And one of the things that he said to me, which was great, he says, on every page, assume that the person reading it might be on a treadmill. And and that that person, you know, you have to make the intention, very clear, the obstacle, very clear, tell the story that you're going to tell clarity, clarity, clarity, because you don't want the note, that's one note that you can easily take off the table. It wasn't clear like one of the things that I I love to do, I'm there who likes to study writing, I like I'll listen to anybody who's talking about how they're how they you know, every everybody's lectures, everybody's series, I love that stuff. And one thing was this guy, the guy who wrote for weddings in a funeral, whose name is escaping. It also written Love Actually. And before that, he wrote this great series called Black Adder. And he was Rowan Atkinson's like kind of main guy. And, and one thing that he said is, you know, don't be afraid of riding on the nose. And he says one of the most famous lines and I think it's Love Actually, he says, he says he's sitting there, he's riding around it around and around it. He says, I'm just going to say what it is. It's habit. And he wrote the line. I'm just a woman talking to a man. Talking to a boy.

Scott Mcmahon 1:37:48
No, that's, I think average. Notting Hill, right with Julie Ross. Exactly. Yes. Oh, guys, you're right. Don't be afraid to write on the nose. It's such a great like simple advice. Like,

Rob Edwards 1:37:58
Yeah, then if it's, then if people don't like it, then fine, then that's a that's a whole separate conversation. But they won't go what what's going on? Age. I was like, they're kind of talking around something really good, whatever. And then it just lost me. Like, no, you know, that what is it? Like, you know, Darth Vader states his intention is pretty bad, you know? Yeah. Lions. Yeah, he's like, you know, I will probably, you know, he states his intentions. That's why that's one of those things that you know, you can dance around but you really have to hit at some point or another is, you know, what Pixar would call the I one song, you know, that nobody does. Everybody. sings and I want song in some way or another. Go.

Scott Mcmahon 1:38:45
I like that. Singing I one song. You know, I can't I talk to you for there's so much. I would love to. I would love to have another opportunity to have you come back on tubes. We could talk more. You know, the you're working with Aaron Sorkin and just other writing. You have your master's classes coming up? I mean, definitely make sure you have everybody has the links, and promote you know, Rob edwards.net. I know you're you're starting. That's the community.

Rob Edwards 1:39:11
And you can find me at I am Rob Edwards on Twitter.

Scott Mcmahon 1:39:17
Okay, great. Yeah. Let's do Oh, that's brand new. Perfect.

Rob Edwards 1:39:20
I was terrified of what I would do on Twitter. And finally, I said, okay, just put it away at 3am Yeah, don't don't I try not to Twitter too much. But But I most anything that happens it's of interest will be on there. Oh, fantastic. Okay. Yeah, all the blog posts, all that stuff.

Alex Ferrari 1:39:44
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Scott Mcmahon 1:39:53
Well, you know, as we wrap up, wrap all this stuff up. I can't thank you enough for Take your time, your generosity to share with me your knowledge, your experience and this aspect of the brain trust the or you have any sort of communal like writing group that has affected this, like that was really important to me because I'm trying to show to my audience like, I want to apply this stuff. So like, literally, I think the next episode I'll be doing for my podcast is a video hangout with some people I bring together to illustrate like, here it is, you know, a brain trust the my own version of a brain trust group put together on this trip that then working on?

Rob Edwards 1:40:40
I don't know. Yeah, exactly. With those improv, you know, yeah, the rules established the rules are clearly you know, yeah, hit the bigger problems first. It's a yes. And you know, what, if and, yes, and, yeah. And piling on and, you know, best idea, you know, no bad ideas. Just build, build, build, right? Um, yeah, that's, that's awesome.

Scott Mcmahon 1:41:04
I think just something so the people who see it, like, Oh, I see how that's working. And maybe they can stop before they settle on their story. Like, they can push themselves and it's really just, it's a call, it's a cry out a call to the rest of the independent filmmakers out there. Like, just because you can make it just don't make it just yet. You know,

Rob Edwards 1:41:25
Use the right tool, you know, don't always say what to say you're using the wrong tools, you know, just stay stay stay with you know, three about you know, index cards and post it notes and, and stuff and work the story. Don't lock it down sore and so early. It's like you don't shellac, a painting after the first stroke. Yeah. And use use other people. It's a told, we tell stories. A big part of apprentice in the front. We were pitching that thing all the time. Yeah, I love to pitch I will pitch people say, Hey, what are you working on? I will, you know, I'll just take over the party.

Scott Mcmahon 1:42:08
And well, let me tell you this.

Rob Edwards 1:42:10
Once upon a time, because I want to see if people are going to appeals eyes are gonna glaze over. Yeah, if people's eyes are gonna glaze over, I want to see him glaze over. If people are if people are leaning in. If people laugh at something, then the next time I tell that thing, I'm going to tell it's going to be twice as long to a Coliseum. And I'm going to avoid you know, just like the plague the part where people's eyes glazed over. And I can probably tell why their eyes his eyes glazed over. Yeah, it's that second question. It's, yeah, it was clear but not interesting.

Scott Mcmahon 1:42:50
Into okay. Yeah. It's, this is amazing. That's something.

Rob Edwards 1:42:55
Yeah. So, so awesome. So yeah, no, no, yeah, let please let me know when that happens. I can't wait to

Scott Mcmahon 1:43:00
Yeah, I'm putting together actually, it's funny because I wrote a book as an experiment, I was telling my audience in the podcast like, Hey, if you know, filmmakers are just we're making digital products. And a lot of authors for the longest time I've been writing digital products for Amazon. You know, you're just selling a digital product. So what are the mechanisms of like writing or creating something digitally? And then selling it? What are the marketing mechanisms of selling? So I said, I'll write a book and put myself as a guinea pig. So I did that last year, and put it on Amazon. And I've been selling it and seeing what works and what doesn't work. But part part of that process of writing the book, I also recorded an audio recording version of an audio book of it. And I was like, wait a minute, this is, I've seen this happen, because I know the blacklist has a podcast. And so I did an early version of my script, by recording it as an audio basically play by who's reading like, it's like an audio table read, but it's, you know, the listen to it. So the next I'm rewriting during the rewrites, and I'm going to read, I'll record it. And that's sort of my way of like, inviting my guests on who will be part of this makeshift mass. Sorry, brain trust group is like, you can either read the script, or you can listen to it, all the bells and whistles with the actors I've put in place and the audio cues and the music so you can have like an audio experience of it. And then that way, it's easier for them. Like you said, they're on a treadmill, they're in traffic, and they can listen to the story. And then that way, when they come to the table, they can tell me like, what worked what or what wasn't clear, or what was it and then we can take the brain trust meeting to the next level because hopefully, I have to do something to create that visual experience or an emotional experience. That's just not just the written word. That's my intentions.

Rob Edwards 1:44:49
Right. Exactly. And starting Yeah, starting with yourself. What I love about that is that you started with yourself as an audience. You know, what is the book I most want to read? And then you know, yeah, and then You started there. So so you know what it what it needs to be. You also did that, you know, kind of what I love the Tim Ferriss thing of like I'm a I'm a guinea pig. Yes, yes, I'm just gonna throw myself into this and see what happens. Which I think is a good life experience, like get used to getting bruised. Say it all the time to embrace the suck. All sucks, you're always going to hear somebody going like, oh, that's stupid. And, and you have to just say, No, it's stupid now but you know, in a couple of months, it won't be Yeah. If you tell if I if I get the right you know if I get the right stuff. So So yeah, so So put yourself you know, putting yourself in the in the mouth of the lion is a great idea. Yeah, that's gonna be a lot of fun. And you will, you will probably learn volumes from it because you'll have that that delicious legacies flops. Yeah, that's like, oh, no, this is embarrassing. And then you know, you always pull yourself out of the ashes. Everybody does.

Scott Mcmahon 1:46:00
Very, very cool. Hey Rob Thank you. Thank you so much. I can't thank you enough really.

Rob Edwards 1:46:06
Thank you for having me.

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IFH 677: How to Write for Television, Netflix & Hollywood with Dan Hernandez and Benji Samit

Today on the show, we have the show-running writing duo of Dan Hernandez and Benji Samit. They are responsible for bringing the iconic character Pikachu to the big screen. The film starred Ryan Reynolds.

Ace detective Harry Goodman goes mysteriously missing, prompting his 21-year-old son, Tim, to find out what happened. Aiding in the investigation is Harry’s former Pokémon partner, wise-cracking, adorable super-sleuth Detective Pikachu. Finding that they are uniquely equipped to work together, as Tim is the only human who can talk with Pikachu, they join forces to unravel the tangled mystery.

Easily one of my favorite projects they worked on is the Netflix show One Day at a Time. On that project, they got to work with the television living legend Norman Lear.

This comedy-drama is inspired by Norman Lear’s 1975 series of the same name. This time around, the series follows the life of Penelope, a newly single Army veteran, and her Cuban-American family, as they navigate the ups and downs of life. Now a nurse, Penelope is raising two strong-willed children.

When faced with challenges, Penelope turns to her “old-school” mother and her building manager, who has become an invaluable confidant. The series offers a contemporary take on what life looks like in both good and bad times and how loved ones can help make it all worthwhile.

On television, Hernandez and Samit have written for, The Tick, Super Fun Night, and 1600 Penn. They were named in Paste Magazine’s list of the top 28 comedy writers of 2018. In 2019, Samit and Hernandez signed a long-term deal with 20th Century Fox Television to develop, write and produce animated and live-action series

We discussed how they got their big break, how they approached the craft, the world of the writer’s room, and much more.

Enjoy my conversation with Dan Hernandez and Benji Samit.

Alex Ferrari 0:00
I'd like to welcome the show Dan Hernandez and Benji Samit How're you guys doing?

Benji Samit 0:15
We're great

Dan Hernandez 0:16
Doin alright! Doin alright!

Alex Ferrari 0:16
Thank you so much for coming on the show, guys. I I I'm so glad that we were just talking beforehand. That Dan, you're you're the other Cuban. I know, in the business. People always shocked to hear like, I'm Cuban. And they're like, you're Cuban. It's always fascinating. When I'm on set, I'll just start busting out some Spanish and people were like,what is going on?

Dan Hernandez 0:42
Well, yeah, it's it's sometimes it takes people by surprise. Or you know, I think that you know, there's more there's, there's quite there's more of us than I think people realize given. Phil Lord is Cuban.

Alex Ferrari 0:57
Oh, yeah. There's a bunch. Yeah,

Dan Hernandez 0:58
There's you know we're kind of will infiltrate slowly.

Alex Ferrari 1:02
Listen. Yeah, no matter no matter where you are in the world. There's always we're everywhere. Like, in Germany, like a friend of mine was in Germany. Like they just walked by like is that salsa music and that there was a full blown salsa club right in the middle of Berlin or something like that. So we are we are everywhere in elephant infant trading. I like that word, infiltrating the business little by little. So guys, first foremost, how did you two meet? And how did you guys get started in the business? Because you've been pretty much working together. Almost the entire time. Right?

Benji Samit 1:32
Y'all? Yeah, we, you know, we, we went to college together. We met in college. We went to Brown in Rhode Island. And, you know, we started we we started working on like, plays and stuff and theater together. And and yeah, I mean, it's we've been together ever since of you know, it's been we graduated over 15 years ago now. And yeah, just keep riding together.

Dan Hernandez 2:00
Yeah, I can't seem to shake each other.

Alex Ferrari 2:02
I've tried to get rid of it. But I just can't.

Dan Hernandez 2:05
Yeah, I've tried many times. I actually didn't mean to wear this shirt. today. I just dropped my daughter off at preschool. And I just grabbed the first one. But it wasn't premeditated. But yeah, we did made it brown. And we yeah, we just really quickly realized that we had a shared taste, I guess for the things that we liked and the things that we didn't like. And I think so often having that taste is the first step towards a successful partnership. And so once we had that sort of foundation, it just, we started working on some theater things together, we started working on some writing projects together, and we just never stopped. We just kept going and go. So really, since 2006 Yeah,

Alex Ferrari 2:54
So what was that thing that Spark Spark did for each of you to be in this ridiculous business?

Benji Samit 3:01
I mean, to be in this business, I grew up in LA so I've always been sort of surrounded by and tangentially touching it and you know, like, my mom has written some things. My dad worked in entertainment in various ways. And so there was always a part of my life and you know, I love movies. I love TV. And you know, I think I think I always knew I wanted to do something with you know, like a lot of people that grew up in LA so many of them are just like I want nothing to do with like so many of my friends that I grew up with do not live in LA anymore. But I've just like I love it here. I want to be here. I want to keep doing this. So yeah, it was it was an easy decision for me.

Dan Hernandez 3:49
My path was a little more circuitous because I'm from Fort Lauderdale, Florida originally

Alex Ferrari 3:54
Stop, stop stop it. I'm from Fort Lauderdale, Florida. I was raised in my in the Fort Lauderdale area and I we could I mean I went I was originally it was in Sunrise, but then I was born in plantation my parents my parents are still I just I literally just got back from Fort Lauderdale so I'm sorry guys everyone listening I apologize it's rare enough to see a Cuban it's rare enough to meet another Cuban in the business let alone another one from Fort Lauderdale, Florida.

Benji Samit 4:27
I mean the odds are when you meet a Cuban they're from South Florida.

Alex Ferrari 4:30
I know it's very rare to even meet a Cuban from South Florida right.

Dan Hernandez 4:35
I grew up in actually I grew up across springs in Margate.

Alex Ferrari 4:38
Okay. Sure.

Dan Hernandez 4:39
Like are you I say Fort Lauderdale because because the deep Yeah, you know, like depending on who you're talking to. It's like I'm from Miami.

Alex Ferrari 4:47
I always say Miami I just say my I'm from Miami because it's like Fort Lauderdale. Isn't that where the spring break movies were shot like an 85.

Dan Hernandez 4:54
Probably you had a cruise that left there once Yeah. But right the Venice of America,

Alex Ferrari 5:02
It's the Venice of America. Wow, I've never heard that.

Dan Hernandez 5:06
That is true. That is their nickname. If you look on like the, you know, like the city staff.

Alex Ferrari 5:13
Dan's just shaking his head. He's like, can we just move it along?

Dan Hernandez 5:16
Before filming from the Venice of America, I never could have imagined myself in the movie because I thought I would be on a, I don't know, like a glass bottom tour boat, or something. But I always loved writing and I always loved performing and acting and so Brown I did a ton of theater, you know, a lot of performance, a lot of writing. And I always was interested in TV writing and rewriting, but it felt like something amorphous that, yeah, it didn't feel like an actual career. It felt like some sort of intellectually, I thought, well, I guess that's something that people do. But how do you even begin to pursue that? Who are the people that pursue that? And then when I read Benji, I realized anybody could do it honestly, it was actually meeting Benji and becoming friends with him that changes exactly your my life. Because for Benji, who was much more familiar with

Benji Samit 6:22
LA, because it's my hometown, like, Sure, the big scary place that it is for so many people. I could sort of break down for Dan and be like, no, just come to LA. Like, we'll go, we can crash at my mom's house. And we did and we should.

Dan Hernandez 6:39
Meeting Benji, who had a more practical knowledge of like, how do you even begin to pursue a profession of TV and movie writer that really made me feel comfortable to give it a shot and and that was the beginning of that journey?

Alex Ferrari 6:55
Now, you guys were involved with a project that's very dear to my heart, which is one day at a time, which it is it was sad to see it go. I was a huge fan of it. And again, going back to the whole Cuban vibe that they that they made him Cuban, and they put them in Oka where's that Echo Park? In which is like, it's like the Venice of LA, but

Dan Hernandez 7:20
Venice

Alex Ferrari 7:22
Exactly. That go echo parks the Echo Park of LA. But it was it was such a such a fun show. How did you guys get involved with that show?

Benji Samit 7:31
Yeah. So I mean, the the show runner event show, co showrunner was Mike Royce, who great talented writer, Vick from, you know, for years and years and years. And we our first job as staff writers was on another show that he ran 1600 pen. And so we hit it off with him. We had a great time working with him. It was really, it was an amazing show to work on all the writers like it was just such a great writers room for a first show. And then, you know, fast forward a few years later, Mike got paired up with with Gloria Calderon kellett who we didn't know but they were working on this yet Cuban American show together. And Mike Luke, when they started staffing the show, Mike was like, I know a great human that we can have on the show and it's a guy

Dan Hernandez 8:31
Yes, Benji is an honorary Cuban. Yes. But yeah, I think that because we'd had a good experience with Mike on 600. When he asked us if we would be interested in coming in on one day at a time. I was particularly interested because it felt right that on some level for me that I should be on the ground floor of a big Cuban show, maybe the only Cuban show that, you know, I had seen in a while. And I was really you know, Gloria, and I ended up being the only Cubans on the staff. There were other Latino people, but we were the Cubans on the staff for the first two seasons. And then the third season, Jeanine Brito join us who's amazing, half Cuban half Icelandic. Just just

Alex Ferrari 9:19
How does that how does that happen?

Dan Hernandez 9:22
Pretty good. But but for the first two seasons, it was just for me and I felt like part of what my contribution was was trying to bring vers similitude and authenticity to the stories that we were telling and and we did realize that and you probably know this better than anyone is, you know a Cuban growing up in Los Angeles or San Diego has a very different experience or McKeown going up in Miami or Fort Lauderdale. Obviously, we all started, you know the same spot in the Caribbean But you know, that just diaspora has it just leave, you have different experiences. And so I think that I was sort of the East Coast representative of what that experience was. And I tried to and, you know, my, it so happens that my family, like the family, one at a time is extremely liberal, which is sort of a typical. So I did feel like there was, but not all of them, but my direct family. So I felt very close to the Alvarez family in that sense, which I did think it was, it was, it was really interesting to write a Cuban family that was progressive, and that was working on issues and really trying to, like, work out where they landed on a bunch of topics that were tough. And, and, and not always obvious to talk about. So I'm really proud of the work that we did on that show. And I was really happy. And of course, the opportunity to work with Norman Lear. Yeah, was a huge, I mean, I mean, what, what a gift that was.

Alex Ferrari 11:04
So I mean, so there was something I saw every episode. And I remember watching it, I'm like, my god, this is very much like a throwback to the 80s and 90s, when they would do the deep episode, the episode that tackles something deep, like you wouldn't see that with a lot of the current day, even things in the last decade, you wouldn't see those kind of like, tackling like racism and tackling, like really tough things that shouldn't really be in a 30 Minute Comedy, but you guys did. How was it like doing? Like, how was it like, trying to was that like, in the beginning? Like you guys, like, no, no, we're gonna do this old school, we're gonna we're gonna tackle things that aren't being tackled.

Benji Samit 11:45
You know, I think partially, it was, you know, when you have the show that's coming, originally from the mind of Norman Lear. And, you know, he's still there for this new version. And like, that was, I mean, for decades and decades and decades, like that was such an important part of his work on TV like he had, he was responsible for so many amazing sitcoms that were more than just silly jokes and gags and things like, extremely funny, but, you know, actually using the medium to, you know, try and, yeah, give a lesson and something you try to do some good with, with what we're doing. And so that was sort of a guiding principle and ethos, it was important for Mike and Gloria as well. And all the writers to to try and carry that legacy forward and, and sort of do a classic, you know, multi cam sitcom with a live audience that really, you know, it's it was like putting on a play every week, honestly. And yeah, it was just a great experience

Dan Hernandez 12:55
Using the template that Norman had established over the course of his illustrious career. It really trying to not shy away from that and not being worried that it would come off as old fashioned or something. That was, that was important to all of us to try to capture up to, and to try to live up to what is the modern interpretation of that? And, and because it was this cubic family to say, well, there's a bunch of stories within this mode of sort of storytelling that we haven't seen before. Yeah, because it's it's just different culture. It's culturally specific now in a way that we just haven't seen a lot of these stories told through that Norman Lear lens. And that was that was what we really tried to do and and I feel we were pretty successful most of the time.

Alex Ferrari 13:52
What was the I mean, you working with obviously a living legend? What was it? What was the biggest lesson you took away from work with Norman?

Dan Hernandez 14:00
Hmm, it's a great question. Norman was, I mean, Norman is a big believer in if you get the right person for the the role, that there's a lot of trust that needs to happen between the writers and the actors. And that's why he's pretty rigorous about his his audition process. And he's pretty rigorous about if he doesn't think that the actor has the spark of what he really is looking for, even if it's a good performer or a famous performer. He doesn't he's not interested in that he can't. He doesn't. He doesn't engage with that. He really is thinking about what is the part what am I trying to accomplish? What is that spark that I see in this performer

Benji Samit 14:47
Well, it's yeah, it's finding the actor that can that can transform that what's on the page to the next level where like, you know, you could have the best script ever but at the actor doesn't click with like, it's, it's just not.

Dan Hernandez 15:02
And that may sound facile on some level, like you should get a good actor for a party. I guess what I'm trying to say is it's beyond. It's beyond town. It's like an almost indescribable,

Benji Samit 15:16
Like, a spiritual connection to the part.

Dan Hernandez 15:19
He really, I think that's why in the, in his, you know, the for I was gonna say the old days but, you know, to ancient but it is in the past, Norman often went to Broadway to look for performers who could carry a dramatic load as well as a comedic load. And Justina Machado was a Broadway performer. She's an amazing, I mean, she's an amazing actress. I mean, Rishi is rearrange our living legend, he got, you know, all of that. So, and then you have someone like Stephen Tobolowsky, who is just just such a professional and such a craftsman and such a technician and so thoughtful in the way he does everything. And the whole cast and, you know, the, I mean, is the fella, Marcel, like, you know, Isabel has now gone on to start her own show. So there clearly was something there. And of course, togher now stepping into the role of Schneider, you know, that was that was. And so in order to kind of get the alchemy, right, Norman really put an emphasis on chemistry, and that sort of it factor that that, you know, over the course of decades, he can recognize, I think, in a way that other people, you know, we'd all be so lucky to work long enough to be able to discern that in someone based on an audition, because sometimes these audition tapes the best, you know, not every not all the best actors shine on a video. Right. You know, and so sometimes it's going beyond the audition tape itself, or the performance on the addition, and seeing some quality or some move or some physicality that feels right. And Norman is amazing at identifying those things. It's it's really something we we really tried to take away from working with him.

Alex Ferrari 17:13
Yeah. And not and Norman still at it, man. I mean, he just, yeah, he's got projects left and right. Still, he's still getting things developed. He's still getting things produced. How old is it?

Dan Hernandez 17:23
He's almost 100. I mean, he's 98. And he's a nine, but he's an actual genius. I mean, that thing, that you meet a lot of smart people in your life, and you meet many talented people, but the amount of actual genius level people that you encounter is pretty small, I would say in this life. And so when you do encounter it, it's like, Oh, right. This is an actual person. This is a person that is exceptional. There's no one that knows more about a TV comedy that probably will ever live, I would go so I would venture to say,

Benji Samit 18:05
Well, yeah, no, I mean, he's been through it all. We were talking to him. And yeah, he was talking about how like, he, when he went to, to college, like he was like, studying radio, and they heard rumors of this thing called TV that was gonna come out. And I'm like, so then he started doing that. And he's still doing that. And, yeah, like, it's just talking to him is unlike anyone else. We've ever Yeah, it's not. There's no comparable person, because he's seen it all. Truly, He was there. He's been

Alex Ferrari 18:41
He's the oracle he's the Oracle.

Dan Hernandez 18:44
But he also knew every single person, you know, you can say, hey, Norman, tell us about you ever meet Orson Welles? And he's like, yes. And in fact, I did meet Orson Welles. My you know, like that, here's my Orson Welles story. I mean, and you could say

Benji Samit 19:00
He is still so sharp and remembers all of these things. And like, yeah, he goes to work every day. And he just he lives for this stuff. And like that's, it's really

Alex Ferrari 19:10
I just started watching. Yeah, just started watching the Rita Moreno documentary on Netflix the other day, and she was just talking about oh my god, that the guy can Marlon Brando. Thank you, Marlon Brando. And like, she's like, oh, yeah, this and that. And this and you're just in there. Like, what?

Benji Samit 19:31
You know, how many slides means that one day at a time, it's just heard regaling us with stories of all that.

Dan Hernandez 19:37
And Rita is also a genius. I mean, that's, that's, I mean, we've encountered a few performers in our time that I think are the transcendent talent is so remarkable that it's actually kind of breathtaking to see it. Express and Rita is one of them. We were fortunate enough to work with Robin Williams, briefly. And that even in the you know, week or however many days it was that we work with Robin, it was like, oh, that's why Robin Williams as Robin was because what he's capable of doing is so beyond anything that we've ever seen even even on a show that wasn't ultimately a hit, but that didn't change the the watching his craftsmanship watching the way he approached a scene watching away he even approached to take in between Tet, you know, yeah. So what Benji and I have tried to do throughout our careers is try to take those lessons from these really, really talented people, genius, loving people and take, you know, 15% of that as a lesson for ourselves. Going forward, and in our own work as best we can.

Alex Ferrari 20:48
Now I wanted to go back real quick. What was the what was that breakthrough? What was that thing because I'm assuming you guys didn't just say, Hey, we're gonna start writing and then the money just started boatloads of money started coming in and opportunities start flying in. That's the way it works in Hollywood. You say you're a writer, and then opportunities just show up. Right? That's the way it works.

Benji Samit 21:04
Mm hmm. Yeah, no, no. Yeah, no, it was just a whole lot of the hustle. You know, we, we were out here in LA. And we were sort of focusing on at first, just like writing features. And, you know, we got, you know, a small agent to finally read one of our things, and he sent it to a few places. And we, you know, pretty soon after graduate, like, in the first couple years, like we, we optioned a feature. And we're like, oh, this is the thing, if suddenly it's gonna get made. But now that all fell apart. Mm. Like, there was another like, we got hired to, to write, like, the straight to DVD movie that never got me. And so like, this was when we're, you know, 25. And any, any gig sounds like a great gig. And then, you know, so yeah, we sort of thought like, oh, everything's happening, but then no, nothing was happening. And so then we were like, well, let's keep doing movies. But let's also try doing TV because there's this whole other side of the industry that we love that's here. So we started writing, some pilots and, and those started going around, and eventually we started getting some attention there. But again, like it wasn't overnight, okay. Like, even once we started getting to the point of like, having showrunner meetings like we weren't getting the jobs yet. Like, just like, we were suddenly at a place where like, oh, yeah, we're doing showrunner meetings now. And, you know, that went on for a while, like we met on dozens of shows, or like a dozen shows, probably, before we got our first staff job on on 1600. Pen.

Dan Hernandez 23:01
Yeah, I think that, you know, I think there were a couple of things going on. I think that we were fortunate to get a small agent when we first started out. But you also do realize why these big agencies are the big agencies and and you know that there is an access issue. So that is a bit of an uphill struggle. But on the other hand, our first agent did an amazing job of getting us read places, we probably would not have been read just through hustle and through tenaciousness. And and I think it helped that because I'm Cuban, we qualify for a lot of these diversity positions on these shows. And so we were ended up getting read by a lot of places that I think probably wouldn't have read writers at our level. Otherwise, which was really great for us because I people did start to see there was something there. Even if we weren't quite ready to get some of these jobs, there was enough promise that people did take the meeting with us and we did get in rooms with really high level people that we probably at a pretty young age. It still took a long time to some luck to get that first gig. But I think it was all now and looking back on it. And I occasionally meet people who are sort of in similar situations now looking back on it when you have 12 showrunner meetings that is a sign that something is right in what you're doing even if those meetings don't ultimately ended a job you can sort of say okay, this is seems to be pointing the way towards eventually hopefully someone is gonna say yes, but in the moment it felt more like why is anyone saying yes we keep having these near

Alex Ferrari 24:46
I'm pretty I'm pretty enough Why doesn't anybody want to date me?

Dan Hernandez 24:50
Yeah. You know, I chose that we're, you know, like waiting me is the next year I was like, we could have wanted to have a So it was disappointing at the time. And but it forced us to continue to refine what we were doing, it could force us to, you know, work harder on our material, because we did feel like we were knocking on the door. And because we had made the rounds, and all these people were lucky to part is I went to high school with Josh Gad, the actor, and he is a friend. And he was very close. My also, my wife went to the same high school, and she actually was closer with him. He was a senior, we were freshmen. So she was great friends with him. One of my best friends was great friends with him. And when we moved out here, we were able to connect, and we became friendly. And Josh said this before anything, Josh said, Well, you know, if I ever get a TV show, I want you guys to work on it. And we said, okay, yeah, sure, sure. Yeah, that'd be great. Sure. And then he went to New York, and he did a show called Book of Mormon. And then he got outed for Tony, which he should have won, in my opinion. And then he came back, and he had a show. And he was like, Hey, guys, I want you to read for my ship. So that was it. But even that was,

Benji Samit 26:13
That alone wouldn't have been enough. But like all of the other meetings that we had had on other shows, it got us on the, you know, radar on the radar of the NBC executives that were in charge of 60 minutes. They knew who we were they it was it was sort of like all the stars aligning, right.

Dan Hernandez 26:31
So it was it was preparation, it was luck. It was hard work. It was it was timing, all of those things. And and that's why I often say to younger writers or artists, no one's journey can really be replicated. It's not, it's not possible can because if you ask any writers or Hey, how did you get your big break? You're going to hear a crazy roundabout shaggy dog tale of Yeah, well, I knew a guy who did a thing and that, oh, I met a guy or I was an assistant. And then I did that, you know, it's just it's not. Everyone's so different. Right? Right. That's how our story came about, and how we got that first gig.

Alex Ferrari 27:11
Yeah, and for everyone listening just because it you knew Josh, that's no guarantee you would have gotten if you guys were just working at in and out and just like, hey, I want you guys to be a writer that probably wouldn't have worked out, you guys

Benji Samit 27:22
Because we knew Josh, there was actually some hesitancy, right. Other like from the showrunner and the creator, like, they didn't want necessarily to have like the actors, buddies, like, in the writers room, dictating what the actor should and shouldn't do. Like, here, I sort of had, it was kind of an uphill battle. And

Dan Hernandez 27:47
Well, you know, we learned a lesson important Hollywood lesson, which is our agent at the time said, you're taking this meeting with the other creators of the show. It's just a formality. And what we learned is that anytime anyone tells you something, it's just a formality, it means it is not a formality. teetering on the edge of disaster. Barry, I have a spidey sense for that phrase. Now, anytime someone tells me it's a formality or it's a layup. I'm like, Oh, okay. That means

Benji Samit 28:18
That I also think, you know, like some of the some of the failed showrunner meetings from when we were younger, gave us the tools to know how to then handle that meeting, that formality meeting where like, some of the questions thrown at us, we actually were prepared for in a way that we weren't when we were 25. And so it's sort of like, yeah, looking back at it, it's like every moment of our journey, like, helped, there was a reason that happened. And it it's yeah, it's

Dan Hernandez 28:51
Well sometimes it is making a decision to learn something, you know, so we would occasionally be in at the beginning of the show in meetings where they would ask you a question like, What would you change about the show? Or what's the worst part of the show? And I think the natural inclination, especially when you're young is to equivocate? And be like, No, it's fine. You know? No.

Benji Samit 29:11
You feel like us, like a baby writer? Like what? What how are you going to tell a showrunner how to like, fix their, their show, or you know what the issues are? But like, they don't want to hire a baby writer that just tells them that they're right. They want to hire someone who is going to give ideas to make the show better. Yeah.

Dan Hernandez 29:32
So after that happened a few times, we together made a decision that it was like if anyone ever asks us a question, like what is the worst part of the show? Or what would you change about the show? We're going to be completely honest. The next time that this comes up, and it so happens that that question was one of the sort of major questions in the 1600 pen interview and we just were honest, and ultimately approved to be the thing that got us the job. So sometimes the agents sort of discerning. Okay, what is there a lesson to be taken here? What did we do wrong? You know, but when Greg Daniels in my sure asked you like, hey, what's the worst part of Parks and Rec? And you're like it when you're 25? It's hard to be like, well, let me tell you, Greg Daniels. Yes, we just weren't there emotionally. I think that if, if, you know, going through that experience really prepared us for the future. And yeah, and help set the setting.

Alex Ferrari 30:31
Now, one thing I'm always fascinated about is because I've never been in a writers room, because I've never done television in that way. How do you break an episode? Like, what is the process in the writers room to breaking an episode?

Benji Samit 30:45
I mean, it varies between show to show show runner to show runner. But I would say the the sort of most common way that it's done is, you know, we have big discussions, those first few weeks of a writers room is really just talking like, getting to know each other and our personal stories, personal stories that may relate to what the show is about getting to know just talking about who our characters are this or that. And slowly, through those discussions, Episode, ideas start to come up. We're like, oh, yeah, it'd be funny if there was an episode where this happens, you know, like one day at a time. The first episode we wrote is the one where, where she was on hold for the entire episode. Contract the VA, and it's like, oh, on hold, and let's like, just a moment of like, oh, it'd be funny to do an episode where she's on hold the whole time. And everyone's like, yeah, that sounds funny, putting on the board. And so you sort of have like, a list of ideas of episodes. And it's up to the showrunner then, to be like, alright, alright, now, let's actually talk about that episode. And then it becomes more of a discussion of like, okay, well, what's going to happen in that episode, start to arc it out in loose terms. And, you know, just with the group, slowly filling it out to the point where it's like, you sort of have an idea of pretty much seen by seeing what the episode is what the ACT breaks are. And at that point, the the writer who's been assigned to do that episode actually goes off to start writing an outline. But much of the, you know, of the of the breaking of the story just happens in a sort of natural way with the whole group.

Dan Hernandez 32:28
Yeah, and I think sometimes you may think that you've got a great idea for an episode course of conversation, you find it evolves into something slightly tangential, or just an element of your initial idea sort of survives, or becomes the, the springboard toward what the episode is really about. So you have to have a little bit of openness to changing things and not being prescriptive about

Benji Samit 32:56
You can't be too attached to anything, when you're going into these discussions, like it really is just like, let the discussion take us where it has to go. And, and a good showrunner can sort of, you know, find that line of, you know, to freewheeling a discussion versus like keeping some sort of shape of like, where we're going, not losing sight of the episode and sort of a whole freewheeling thing.

Dan Hernandez 33:26
And now that we're showrunners, you know, you also have to be judicious and saying, This is really funny, but it doesn't sell on our characters, right? This is a really cool idea. But where do you go from there

Benji Samit 33:42
Right are there enough actual storytelling beats for it to sustain an entire episode? Or is this really just like a guy? So yeah, is this a gag

Dan Hernandez 33:51
Or kit does it link up thematically with the other stories that you're telling? Because normally in an episode, you usually have an a story and a B story? Sometimes?

Benji Samit 34:02
Or if it's like, you know, this idea is good. It's not a whole episode. Oh, what about that other episode idea that was on the board, maybe we can combine them together into one episode together. So like, it's yeah, you sort of just have to stay aware of like, everything that's been said in the room. And, you know, be willing to steer it in certain direction.

Dan Hernandez 34:25
If things could be quite technical. Really, I think that the baby is something that people don't it's hard to understand how technical it can be, unless you're actually sitting in a room and seeing how, how the episodes are put together, because there are certain things that you need, you know, the inciting incident the the ACT breaks, really strong and all of the you know, that there is a formula, and you can mess with the formula, but basically the formula is the formula and understanding sort of What is the bedrock of an episode of television that allows you to go off in different directions or to or to do something different in order to subvert that expectation in a way that's, that's unexpected, but the core of it really isn't that different than what Norman was doing, or what they were doing in, you know, avocado or something like it really is. It's it's, yeah, especially

Benji Samit 35:29
Yeah, comedy, is comedy, the things the things that make people laugh have always been the same. And like you can you update it, you modernize it, but at the court, the same stuff,

Alex Ferrari 35:39
Right! That you look at, you look at, you know, the Three Stooges, I still crack up. I mean, anytime someone gets smacked in the head with a with a wrench, and there's no actual bodily harm, right? It's funny, the banana is slipping on a banana peel. Funny, farts, farts funny.

Dan Hernandez 35:59
I think there's just something innate in the human character that certain things amuse us. And I think also one thing that I find helpful, and maybe this is just the way that my brain works is I, I couldn't tell you like the quadratic equation, I couldn't tell you the chemical bonds of sodium, but I can tell you what happened in a random episode of The Three Stooges, you know, some bit that they did, or I can tell you some random line from an obscure movie that and so a lot of times, they'll say, we need a bit like this, we need a moment, like Groucho singing, hello, I must be going, you know, we need something that captures the spirit of those things. So it's almost there's a shorthand that I think of which is okay, we need something that plays the role of this comedic moment, or this emotional moment, or, you know, an emotional moment within the craziness that that really lands I think, often referenced this before. But, you know, when Wayne and Garth in Waynesboro, they're lying on the top of God's car looking at the stars, and Garth is missing the Star Trek tune. It's actually a really beautiful quiet moment within the within the the craziness of of that story, but it's actually one of the most important moments of the movie because you see their hopes and dreams of these guys. And it's not I mean, yeah, there are jokes in it, but they're actually really speaking their truth in that moment. And so sometimes you say, Okay, we need like a Wayne and Garth moment that's specific to our show. But it captures the feeling and the spirit of oh, this person is speaking their truth. They're struggling, they're struggling sorts, something that they probably aren't going to achieve. And we really want them to achieve it, even though it's unlikely. And so that those are almost like the component parts that you then try to build it that I don't know if everybody does it that way. But that's on my

Alex Ferrari 37:55
Yeah. Which is, which is really interesting, because I found that a lot of bad comedy doesn't understand that there has to be a human story underneath. Like you watch coming to America. He really is looking for love. I mean, there's a lot of craziness that happens along the way. That's super funny. But there's that thing that's driving the story where it's not just gag after gag after that, then then you're basically doing Saturday Night Live, you're just doing you know, skits gets gets gets get where a lot of is that fair?

Benji Samit 38:24
Yeah. 100% you need to, you know, have that core emotion that you can connect to as an audience member, or else yeah, you're just watching silly stuff, which can sometimes be funny. But to sustain you for a long period of time, especially like when you're going to a movie like oh, you can't last hours without having some something to connect to emotionally.

Dan Hernandez 38:50
And I think it's it's it's something that I do you think you refine over time. I think that the tendency for young comedy writers is to just focus on funny and gags,

Benji Samit 39:02
Being as outrageous as possible.

Dan Hernandez 39:05
And there is value in that. But now having done a lot of things and written a lot of things, it's much more clear that the things that sometimes it's seeing things that don't work and seeing things that do work really are illuminating. So the things that I feel that I've been the most successful that we've written all I have a core emotion that's very pointed or very moving or aspirational or whatever, that there's some real emotional stakes. That is the bet is that just supports it. It allows you to be as crazy as you want to be because we you care. If you don't care, then everything is just a wash. It's all at the same sort of bomb.

Alex Ferrari 39:53
Right! It's like you look at something like boar at and, you know, that was obviously very, like outrageous and went over, in my opinion might have gone over the top a little bit too much in some of those scenes, but there's still that emotional thing. There's the thing that's driving more like you feel for Borat when he's trying to to kidnap Pamela Anderson.

Benji Samit 40:17
There's so much emotion and depth to to Sasha's performance. Oh, were they like, amazing. It was if it was an actor that was not doing that, like, oh, yeah, people would turn it off in five minutes. Like, this is disgusting. This is terrible. This is stupid. But like, you can't help but care about this guy. Because everything he's so he's so coming from an earnest place. Yes. And so hard. And there's a real emotional thing where you're just like, oh, like, I get what he wants, I agree with him, I want him to get that he's just going about it. And he's not just like, doing this stuff, just to provoke reaction,

Dan Hernandez 41:02
Forgives a lot of bad behavior. And that's, I think, been true of comedy from, you know, time immemorial. But I mean, even something like there's another version of it, which is like Kenny powers on he's found him down where he's doing really bad things. He's saying really bad things. But because Danny McBride as a performer, he's so he's just like an open wound. He's just so it's so obvious that he is emotionally fragile and broken, that you see the the, the genesis of all of the pain and all of the behaviors that are that are generating out of this person that is doing all this stuff, but you on some level, you're like, oh, but he is he's not a bad person, really. He's just so insecure, and so traumatized by whatever it is, in his past that he is now expressing it in this way. That is, of course inappropriate and very funny. But there, you know, not every performer has that thing. And writing can help with that sometimes, if but there are certain special performers who you're kind of just on their side, even when they're doing bad stuff. And so often, it's because they give you a glimpse into a different they give you a glimpse into it interiority,

Alex Ferrari 42:29
Humanity. Yeah, humanity

Dan Hernandez 42:31
Is there even if they couldn't express it as a character themselves, you see it, you recognize it for what it is, which is vulnerability, which is pain, which is humiliation, which is whatever, and those are really powerful emotions. There was really visceral emotion

Benji Samit 42:46
If you were if you were to read a lot of the Yeah, like, like Danny McBride, Kenny power like that those lines on paper, if you're just reading the script, you're like, I don't know about this character, like, right, okay. But then you see a performer who can translate it to the next level. And it's so it is an interesting thing. You know, when we talk to writers that are still trying to, to, you know, find success, it's like, you can't, you can always write even, you can always write that character, like, you know, it's sometimes it takes an actor to make that happen. And so like, even if you see in your head, or you feel like, you know, like, I know, in my head that when an actor does it this way, if you'll see the emotion behind these lines, but like, these are the lines, but if it's like a spec script, that is just like going out to the test, like people cannot read it the way with the delivery that's necessarily in your head. And so, you know, it is a complicated thing, where like, sometimes people are like, well, how come I can't write like that in my script, and then like, this one went on to be successful. You know, but you know, there's all these rules of what I can write, it's like, you just sort of have to, like, yeah, there are different rules for different stages of writing. And they when you're first starting out, like, you need to write something that the a wide audience is able to read it and and see what you're trying to do.

Dan Hernandez 44:23
That doesn't necessarily mean you have to pander, it just means that it has to be written, clearly, right? I suspect that if you read the script of Eternal Sunshine of the Spotless line, you would be like, This is amazing. It's brilliant, even though it's really weird, but I think the reason you might feel that way on the page is because it's very clear What's Happening. Happening is super articulated. It's super explained. You get it is illustrated, and the emotion that it's dealing with is universal to every I almost every single person has experienced that exact emotion. And so it's not just So that's an example of it. It is super specific. And obviously, it's in his brilliant voice, Charlie Kaufman. But what he's actually writing about was actually expressing is something that anybody could understand. I wish I could just forget about this person, right? It's so visceral, and it's so human, that it's, it does so much work for you, because you don't have to go far afield to imagine what that feels like. And so it sells so much of the, the idiosyncratic things about that movie, and then you obviously see it performed at it's even better. Yeah,

Alex Ferrari 45:38
Right. And that movie so crazy that if it didn't have that, so that that connection, that emotional thread that we could all connect to quickly, you'd be lost. Because it's hard movie to it is a hard movie to follow. But it isn't a hard movie to follow at the same time. But if you didn't have that, you would you would literally be you'd be lost.

Dan Hernandez 45:57
Would I think and I think that that's where some of stroke off, it's like synecdoche. Er, you know, I think is a much I liked that movie. And I thought it was really cool. But it is a more heady and sort of right intellectual experience that is a little bit harder to digest. I think for someone that's not really focused on it and write a decision to digest it because you're kind of going with this writer whereas even something like adaptation, it's very Oh, yeah, but but again, that the heavy emotionality of that movie is actually pretty accessible, loving, and it's really well articulated. And so so that's what I think Benji means, which is like, if you are going to write something really weird, you let people in, find the way that that people are letting by that piece of material really shy? Yeah.

Alex Ferrari 46:55
So which which brings me to Pokemon Detective Pikachu. Brilliant title.

Dan Hernandez 47:04
Yes, of course,

Benji Samit 47:05
I'll take it.

Alex Ferrari 47:11
And then let's bring it back to Pikachu. No. So when I first like, I think,

Benji Samit 47:16
To eternal Sunshine that has Pokemon in it would be

Dan Hernandez 47:19
That's true.

Alex Ferrari 47:20
It is true. It is. It? Is it is it is the it is the Eternal Sunshine of the Pokemon universe. There's no question. There's absolutely no question.

Benji Samit 47:31
It's our guiding principle.

Alex Ferrari 47:34
So did you guys it was out an original spec? Would you guys brought in on that? How did you guys get involved with that project?

Benji Samit 47:39
So you know, that's one where we had we'd actually worked with the producers on a different movie, like a year or so prior. And it's one of those things where like, it's the movie we were doing before was a great movie. We're really excited about it. One of my favorite scripts that we've written, it seemed like, Oh, this is gonna get produced. It was gearing up. We were talking casting. And then, you know, we get a call one day like, oh, actually, the producers are leaving for another studio. So the whole, all their projects are dying. This one. And so it was like another one. It was the biggest disappointment of our career. And it felt like a huge failure. But when we look back now, it's like, oh, no, that was a key turning point for us. Because we wrote the script with these producers. They loved working with with us, it was a great process. And then, you know, yeah, they, they took a job for another studio, like okay, every you know, there's a good opportunity for them. Like you can't blame them for that. And it's unfortunate that the project died, but they liked us and they wanted to work with us again. So a year later, when suddenly they're developing this hack to Pikachu. We're now on the list of writers that they want to bring in, you know, they're sort of like, who are the who are the biggest nerds we know. And that was that so like the the actual concept of Detective Pikachu it was based off. It was actually a video game. It was at the time we wrote the movie. The Detective Pikachu game was only available in Japan on the Nintendo DS. So like it wasn't even in English. We had like a rough translation of the game script. Yeah, but yeah, like they brought us in because we're nerds who knew about Pokemon? Yeah, you know?

Dan Hernandez 49:45
Yeah, I think that what was helpful for us is we were maybe a little bit too old to be in the the full craze of the first generation of poker, but we were in high school right now. When it first came, we were also young enough to be totally familiar with it, and to play the games and to have opinions about the world to have Pokemon that we'd like to be pretty familiar with at least the first few generations of Pokemon. Now there's multiple generations, you know, 1000, you know, like 1000 Pokemon. So you. And you know, if you meet a little kid, they can rattle off every single one. You know that that took a little bit of training up for us? Sure, but at least for the original few generations, we knew them pretty well. And we're familiar with them. And so I think that one advantage that we had going into that project is, we had opinions we had you said, you know, no, we should use this book about because he's funny, or this Pokemon has more of a cinematic personality, as opposed to one that maybe is cooler in design, or in principle, but doesn't really have a defined voice that is going to translate to a movie.

Alex Ferrari 51:03
What's the what's the what's the meme guy? Original Pokemon? The Mime? Is that an original?

Dan Hernandez 51:09
So he Yeah, Mr. Mime was a Pokemon. Not a very popular poker. Shocking, because he's weird and creepy, and sort of a typical of the other Pokemon. But the things that made him kind of weird and unpopular, actually, were exactly the things that we needed for the movie because Mr. Mime had a way of expressing himself that some of the other poker but didn't you could actually have a human conversation with Mr. Mime, as opposed to

Benji Samit 51:40
Yet also it was, you know, there was an element of like, choosing which Pokemon were the most cinematic, like one thing we could build movies, right, right. When we're telling a noir detective story, hey, you know, you're gonna want to have an interrogation scene. I think it was the director, Rob, who was like, Wouldn't it be funny to do an interrogation scene with the mind of the mind? Talk? And we're like, Yeah, and so then, of course, when we were writing that scene, you know, this was us being like, alright, well, how are we going to get answers from a from a mine Pokemon? Oh, can we mind torturing him? So that's, like, of every crazy idea that we had when we were writing that movie. That was definitely one of the craziest ones. And that was when we were like, for sure they're cutting this like, there's no way Oh, no. My torture in the movie. And, you know, not only did it stay in it was like the trailer home.

Alex Ferrari 52:49
It was it was

Dan Hernandez 52:51
We were pretty surprised.

Benji Samit 52:53
We were like, wow, that made it all the way through every every draft.

Dan Hernandez 52:59
So I think that was an example of just having some familiarity having having an approach into this world that is, you know, obviously very popular, but for people that are didn't grow up with it, or who are kids, it's how do you let those people in on this world as well? And how do you make it equally satisfying for hardcore fans? But also,

Alex Ferrari 53:24
Right I

Benji Samit 53:27
The other. I mean, the other challenge was that like, Yeah, we had to make it satisfying for for random people in the general public, who didn't know anything about Pokemon, but making it satisfying for Pokemon fans was also nerve racking because this was a different kind of Pokemon. So like, you know, when we set out to write it, like The Pokemon Company was, you know, pretty clear, like, you know, in this world of Brian's city, like, there's no trainers, there's no battles, there's no Pokeballs sort of, like, all of the defining characteristics of what makes a Pokemon story. You know, so like, when they were like, okay, yeah, so do Pokemon, but with no pokey balls. And it's just like, it's almost like robots doing Star Wars with no force. No, no, lightsabers, lightsabers, none of that. No Jedi.

Dan Hernandez 54:19
Just like so. You're kind of going, huh? And so, what do we do here?

Benji Samit 54:24
You know, so it was it was a little scary when we first Yeah, sat down, we're like, do do the fans actually want this? You know, what they like? So many of them probably just want to see the classic Pokemon story of ash, like told in a movie like, right, what is this different kind of movie that we can tell but it actually, you know, as we were writing it, it became kind of freeing that we didn't have to, you know, rely on decade's worth of backstory and you know, worry about like, well, if this character this way, it'll make people angry here, you know, like the the normal problems of adaptation didn't really apply. Apply because yeah, it was like, it was its own side universe where, you know, yes, it's part of the world and like it's all of the Pokemon creatures that people love, but able to see a different spin on

Dan Hernandez 55:22
It was freeing, ultimately, which is not something that we expected to begin with. And it was a good lesson that sometimes maybe it is better to sort of explore a pocket of the world that hasn't been explored before, rather than go and tell a story that has been told over and over and over and over again, that everyone has their own emotional connection to and their own expectation of what how that story should be told. And what's important to highlight in a story like that. So right, that was a good lesson for us and something that we are going to try to take for.

Alex Ferrari 55:59
Yeah, it's kind of like, you know, seeing the origin story of Spider Man, I'm like, Guys, we all know how Spider Man was created. We all know how Batman was created. We don't we don't need this anymore. Let's move it a lot.

Dan Hernandez 56:08
Which I think is one of the reasons why spider verse was such a revelation. Right, let's get here. Let's explore let's you know, hey,

Alex Ferrari 56:16
Let's get spider ham in there.

Dan Hernandez 56:18
You know. So I think that that's what fell. So I mean, in addition to the visuals, which are stunning, but just from a story point of view, it was it was, didn't feel the need to tell that story. Again, it really was able to range far afield from where any other Spider Man story had had gone before. And I think that that's what made it feel so fresh. That's what made it feel so funny. To have serious spider man next to Spider him. It seems like it shouldn't work. But within that film, it's perfect. It works brilliantly. It was. So that's, that's a good example of okay, let's tell a different kind of spider man story. And I think that that's a good challenge for anyone setting out to adapt, you know, something that is pre existing piece of material or characters that we're familiar with, even if it's not IP, per se, like Pokemon Star Wars, whatever. But even if it's degree night, you know, yes, I think that has existed for centuries. How do you tell that story in a way that is modern, that is fresh? And those are those are the stories that you know that there's something about the story that works to begin with? Because it's still with us, after hundreds of years, and all in some of these cases, Robin Hood? So now it's okay, what do we what do we do with this thing? How do we explore something that hasn't been explored before? Those are exciting moments as a screenwriter, I think

Alex Ferrari 57:52
Now, did you? Did you work with Ryan Reynolds? Was he involved at all in the writing process? Because I know he wasn't Deadpool a whole bunch?

Benji Samit 57:59
Yes. So he, at the stage where we were writing at the very beginning, he wasn't involved. Like we didn't, we weren't even writing for. Like, we were just sort of creating this character and writing the movie. And, you know, it was after they had that final script, and they brought him on board like, Yeah, I mean, I think, you know, Ryan, goes into the recording booth. And he's so brilliantly funny that I saw lines che so like, we're watching the movie. And we're like, we didn't write that joke, but I love it.

Dan Hernandez 58:31
So when you work with Ryan, yeah, someone who is so quick and so funny and, and has a great writing voice himself, you know, he's able to come up with this material that really works for himself. And not every actor is able to do that, as you can imagine, but he is he's able to say, I'm going to try this or I'm going to try so yeah, I don't know, I just, he knows he knows what you know, what works, what works for him and the kinds of things that he thinks are funny, which so happens, most people just date it. So before really fortunate, made us look good. A lot of the time when he would say something really funny, and we're like we didn't write that, but we'll take credit for having a credit. But, but I think, you know, the part that I am proud about is that we wrote a character that he really liked, and that that he felt like he could the foundation was there so that he could then run with it and do his thing, which is what you want.

Benji Samit 59:38
And coming from the world of TV where everything is collaborative. Like we don't have that sort of same preciousness that maybe other feature writers might have have. Like, that's not the exact word I had. Were like, you know, on one day at a time or any other sitcom we've written on like, we've got jokes in every episode, not just the ones with our names on them and you know the ones with our names on them. You know, everyone else from the writing staff has jokes in there, too. It's like, it is a collaborative thing. And, and we like that

Dan Hernandez 1:00:07
It's been useful to have that foundation in writing movies, because you just have to be flexible. And you have to not be like, No, it's y'all, especially these big sort of IP driven move.

Benji Samit 1:00:21
Like, there's, there are a lot of cooks in the kitchen for that, like, that's just a nature project, you know, these are corporate owned properties, like there's they, they, they're bigger than just you, the writer of the movies. So, you know,

Dan Hernandez 1:00:38
How do you navigate that? How do you try to make everybody happy? That you know what you're doing? Yeah. That you have an opinion. You know, I think it's easy sometimes in those situations to say whatever you guys want. But sometimes it's actually more beneficial to a project, as the writer just say, Well, hold on, let's slow down for a second. Here's why we decided to do it this way. And to have a really good thought out reason. And sometimes people go, Oh, you know what, you're right. Or Oh, you're right. I didn't think about it that way. And so these big projects, gaining momentum of their own, and sometimes it's hard to see the forest for the trees, but we were fortunate, the Pokemon at a turning out as good as it did, because we love it.

Alex Ferrari 1:01:24
And then you also jumped on another big property, which is Addams Family, which is huge. You know, it's been around forever. And so many people know that. I mean, everyone knows the song. Everybody knows the character's mind. By the way, my daughter's obsessed with Addams Family right now. Like they're obsessed with it. And I told him, like, you know, there's like, there's live action movies, just like they're like, What? They're like, there's live academic, yes, we'll get the live access as well. How do you like, I mean, that thing, I mean, that property, those stories, I mean, have been told again and again and told well, in other in other films, I had Barry Sonnenfeld on the show a while ago, and we talked about, like, how he had to deal with Addams Family, the first one. So how did you guys approach? You know, telling the story of the second the animated version?

Dan Hernandez 1:02:12
Well, I think that similar Lee to Pokemon, you know, we had a really, we had a real sense of these characters. Sure. I think that in the case of the love, deep affection for those characters, I think because of those live action movies, and then going back and watching the old shows, and the old reading the Old strips, you know, but I think that when you have characters like the Addams Family, unlike a Pikachu, whose personality can only be so defined, right? Yeah, each of them is extremely define and habit for decades.

Benji Samit 1:02:45
Yes. So it made the writing, like, it's rare to structure a starting a script where, right, you instantly on day one, know exactly the voice of every one of your characters. And like, What a joke would say, well, like, what's a good Gomez joke? What's a good mortician? We didn't have to create any of that, like that is set in stone. We know people, you know, people know and love these characters. We just have to do justice to those voices.

Dan Hernandez 1:03:14
Right. So I think that, you know, the Addams Family, too. And the animated series is a little bit different than the live action because they I think they are a more ad kids. So it's then saying, Okay, well, what's a story that honors the Addams Family tradition and isn't pandering and isn't dumbing down but also, is something that is emotionally accessible to to younger people that they can really look into and understand. And so then the question becomes, okay, yes, it's great that these characters are sort of fine. But we've also seen them in a lot of different circumstances over the years. And so it's like, what's left? That we haven't seen them do a million times before that we haven't explored fully in this case. One of the premises of the movie is is, is Wednesday, actually, a member of the fat and Addams Family by blood by birth or not. And that was a so it then became a question of, well, what makes an atom's what is an atom's? What? Is it a birth thing? Isn't an attitude thing? Is it nature? Is it nurture? Both of which I think the adversary would not like. So that was the genesis of of where that story idea came from. And then, like Benji said, the characters are so define that part for us was relatively easy, because we felt pretty confident to write in the voices of these characters now. Not everyone can. Not everyone likes doing that. Right,

Alex Ferrari 1:05:00
Right, they want to create their own thing, right?

Dan Hernandez 1:05:02
Right, they want to create their own thing. And it just so happens that we actually enjoy doing both. Sometimes we enjoy creating original new characters. And sometimes it's really fun to take somebody else's character for a spin, and get to try out some things that you wouldn't normally, you know, I never thought I would get to write Joe mess, jokes, characters in all of anything. So it was a lot of fun in that respect. And it also felt like, he didn't really feel like work, because so much of the work had been done for us, really, the bulk of the work was in the plotting. And in the, in the, the structure and the execution of that plot, as opposed to How's Gomez gonna act here? What's funny, a little faster? And then, you know, because this is animated, you can expand the range of what is possible for these characters physically.

Alex Ferrari 1:05:57
In cousin it. Yeah, like, cousin.

Dan Hernandez 1:06:00
You know? Yeah.

Benji Samit 1:06:02
Fester, slowly, transforming into an octopus creature is like, it's one of those things where it's like, in live action, you don't really do best in animation.

Dan Hernandez 1:06:15
It's like, Yeah, let's Yeah, we can do that. As long as it feels consistent with the faster that we know. And in this case, especially the, you know, that the kids are now familiar with. And we've been really fortunate that kids love. Yeah, I mean, they love the movie. And the first one, they left worrying for us to get to hear from people. My kid has already watched it five times.

Alex Ferrari 1:06:41
My daughter is obsessed with Wednesday, like obsessed with Wednesday. She's like, she's like, Wednesday is the coolest character.

Dan Hernandez 1:06:48
And she, she, my I have I have a four year old daughter, we just the other day, she she watched the movie for the first time. And she loved it. And she loved Wednesday and like, Yeah, I mean, for me, that was exciting. Because it was like, the first thing that we've written that my kid could watch, right? Yeah, it was thrilling in its own. She was she was very proud.

Alex Ferrari 1:07:11
Now

Dan Hernandez 1:07:13
So that's how you, I would say that's how we approach something like house family, which is, you know, every project has its own idiosyncratic share on it. And you kind of have to be adaptable and tailor kind of what is required of you, as a writer to what the project is, and what the ultimate goal of each of those projects

Alex Ferrari 1:07:35
Now and obviously you were listening to the MC Hammer song on loop while you were writing this write the Addams Family

Dan Hernandez 1:07:40
We gave it a spin. not listen to it.

Alex Ferrari 1:07:47
Now, I'm going to ask you a few last few questions asked all of my guests. What is the lesson that took you the longest to learn whether in the film industry or in life?

Benji Samit 1:07:58
I won't say that like, that is sort of what I was talking about earlier of like, the the moments of defeat and the low points, right. In hindsight, are actually every single thing is it is it is a path towards victory in the end or you know, it is a stepping stone. Like you you look at it as like this is the end. But really, in hindsight, you will see that like that was a that could have been a key pivotal moment, and to not, and just sort of like allow yourself to remain open to that possibility even and try when we're in the moment now. I think we're now a little better, because we now have this career that we can look back on of this happening again. And again, it's like when a bad thing happens, we can now sometimes say, well, like, maybe it's for the best because we made a good relationship here. And we can still turn it into like it's not the end. It's not as like doom and gloom as it may be was early on in our career.

Alex Ferrari 1:09:03
Yeah, it's great advice. Um, what is the what what advice would you give a screenwriter trying to break into TV or into the film business today?

Dan Hernandez 1:09:15
I think you know, like I said, there isn't one path that is the path. So you should disabuse yourself of the idea that you can replicate anyone's journey or that what you're doing is the way you have to do things or what the way someone else did it. It's just not true. I think that the part of it that will always remain true is having something that you can a piece of material that you can share with people where you say where you reach a point where you can say, if someone doesn't like this, I'm okay with that because I feel like I executed what I wanted to execute the best I could possibly executed knowing 50% or more people who read anything that you write, including us will just not like it for whatever reason. So you have to get comfortable with rejection, you have to get comfortable with judgment of things sometimes that are very personal to you. But my opinion is that if you write material that really is unique to your point of view, whether that is a personal ethnic point of view, cultural, societal class, whatever, some amazing experience that you have some point of view or philosophy that you have that is unique, like Larry David, you know, you. So when you when you can do something, when, when what you have written, really is a calling card into the shorthand of your being and your personality and the way that you look at things. That's the material that that inevitably is noticed, and is passed around and is well received. And so don't chase trends don't chase things that you think that you ought to do. Alright, fleabag, right. Like that was a play that she wrote, but it would be hard to say, Okay, I'm gonna write a fleabag, that I don't think it really works like that, I think that probably she had something inside of her that she needed to express and through, you know, because she's brilliant, you know, like that. It served, you know, in wound its way until suddenly, she is Vinny Wallbridge, you know, right. And fleabag is fleabag. But everyone I think has that thing inside of them that is extremely personal and extremely neat. That doesn't mean it mean, it needs to be super serious or heavy, it just has to be from you and you alone. And once you have that piece of material, then you can and it takes time, right, you may not hit on that piece of material, the first time out, or the fifth time out, or the 10th time. But if you make a little progress each time, now you're able to share that material with others. And the feedback that you're going to get is going to start to get better and better and better. And as if it gets better and better, better. The range of people who read it and the opportunities that are going to come your way are going to be are going to just expand. So I would focus on that first and foremost, and then start to strategize about the nitty gritty of okay, who How do I network? How do I get a name, right how to write. That's all good and important. But it doesn't really mean that much. It's not as high yield unless you have that that entry ticket. That is your script that

Alex Ferrari 1:12:45
Your voice, your voice.

Dan Hernandez 1:12:47
Again, that's like read a brand step. It's like yeah, but I think it's actually a little more nuanced than that. I wouldn't say the script that Benji and I wrote that got noticed by some of these people was a brilliant script, certainly not by our current standards. But what it was, was a true strip to who we were and the time that we wrote it. And I think that that came through in such a way that they were like, Okay, maybe this script itself isn't perfect

Benji Samit 1:13:13
We were not trying to emulate anything else, we were just writing ourselves on the page. And I think that's what excited people and, and sort of.

Dan Hernandez 1:13:22
So there's a difference between like a perfect script, and a script that is getting across a point of view and a person, especially in television, it's like if I read something that's not perfect, but it's really interesting, or I think that the brain behind it is really interesting. Nine times out of 10, I said, let's, let's talk this person, let's see what, what they're about. Because especially when I'm running a show, I don't need everyone to be the best at writing the show that I'm in charge of. They don't they don't need to that I don't need their own personal material to be so perfectly brilliant that that, you know, there's no criticism, but what I do need is to say, I think this person thinks in the right way, they have the right prerequisite amount of you know, technical writing ability. And if they're a cool person, and I like how they, you know, they are like if we vibe, I can teach them how to write how I want them. Sure, sure, sure. So I think that that's that yeah, that would be my first

Alex Ferrari 1:14:24
And last question. Kind of like rapid fire three screenplays that every screenwriter should read. Or three pilots, three pilots and every screen I should read.

Dan Hernandez 1:14:33
If you're a dramatic writer, you should read the pilot of the shield. Yep. It's unbelievably good. And it's just a special it's just a special script. It just does some things that are shocking and even to people who watch it now it's it's unexpected. It's just not what you think it's going to be so that that would be one for drama.

Benji Samit 1:15:01
You have one, one for comedy. Trying to think

Dan Hernandez 1:15:12
The pilot of I mean, I'm just thinking of scripts that I think you're you may be surprised the pilot of Glee is essential. It's, it's truly, it's nearly flawless. Actually, just in the way that it uses voiceover in the way that it uses the integration of the songs. And the characters are clearly defined a lot of characters in a period of time. It's very funny. It's really funny. In many ways, the high watermark of that show is for me, at least, it's really damn good. So that's a pilot that jumps out at me as as a really something to study and to like, just dig into what makes this thing work. And then as a movie, it really can't go wrong with Wayne's World, it's, it's really, really, really special. Yes, there are amazing performers of the heart of it. But if you really strip it down to its basic components, it is an underdog story that is perfectly articulated, and every step of the way, feels truthful. And it feels real to and the stakes, while in the wider sense of the world are pretty low. To them. It means everything. And sometimes that's, that's a hard actually pretty hard work to hit, which is like they're gonna lose their public access show.

Alex Ferrari 1:16:38
That's the world that's everything.

Dan Hernandez 1:16:40
For Wayne and Garth. That is the world. Yeah, that's their world. That is the one area in which they feel special. Right? One area in which they are anything coming from a rural coming from this town where there's not much in front of them. But what they do have is Wayne's World. And when you try to take that away from them, it is an existential crisis. And you do understand like, what are waiting guards without Wayne's World and and so there's a lot to really study and there's all kinds of craziness in the movie, but the core emotions, the friendship at the heart of the movie, the idea of small town, the idea of having a dream, all of it is in that screenplay, and I just think it's remarkably good.

Alex Ferrari 1:17:28
Well, guys, thank you so much for your time and thank you for being on the show. It has been an absolute pleasure talking to you. Thank you for making Addams Family. Thank you for making Detective Pikachu. My daughters are very happy about that. Continued success to both of you guys and keep doing what you're doing, guys. We appreciate you.

Benji Samit 1:17:44
Well, thank you so much.

LINKS

  • Dan Hernandez – IMDB
  • Benji Samit – IMDB

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IFH 676: Horror Filmmaking Masterclass with Danny Draven

Danny Draven is an award-winning director and producer of genre films. After receiving his film degree in Boston, he moved to Hollywood and worked his way up through the ranks until he began producing and directing sci-fi/horror films for genre studio Full Moon Pictures (Puppet Master series, Trancers), where he cut his teeth before starting his own successful production/post-production company. He has also edited over 100 feature films, including films for Lionsgate, NBC Universal’s Chiller TV, SyFy Channel and a series for Lifetime Network TV.

He has worked with and been mentored by Hollywood veterans such as Master of Horror Stuart Gordon (Fortress, Re-Animator), legendary cinematographer Mac Ahlberg (Beverly Hills Cop 3), executive producer Harry Bring (X-Files, Criminal Minds) and executive producer Mark Ordesky (Lord of the Rings Trilogy). He is also the author of three published books on genre filmmaking and a member of the Producers Guild of America.

Alex Ferrari 1:33
Enjoy today's episode with guest host, Jason Buff.

Jason Buff 1:38
We're continuing our interviews with horror filmmakers with Danny Draven. This is one of this this is like a masterclass in horror filmmaking. Danny is not only a horror filmmaker, but he's also the author of the phenomenal horror filmmaking book called The filmmakers Book of the Dead. And it's now in its second edition. If you want to learn filmmaking, horror filmmaking, specifically, go get that I think it's available on Amazon. Check it out, it's full of pictures, it's really like over the top in terms of like, all the value all the great things that are in this book, let me get going with Danny, this is a huge interview about two hours. So I was gonna break it up into two different episodes. And I just decided to go ahead and put it out there as one and you can kind of listen to the first half when you have time. Or maybe if you have a two hour car drive or something, you're gonna get a lot out of this episode, I certainly did. And learn a lot about how the indie film making world works, especially the indie horror film work. So check it out. Hope you enjoy. Like I have all these questions that I've just been coming up with on my own. But what I was thinking we could do was just kind of go through the different parts of the first book, just I mean, going strictly on the the table of contents and just kind of do a brief description of kind of those different aspects of making a horror film and then just kind of go from there, you know, just use that as the framework. And obviously, I don't want you to go, you know, so far into it. I mean, the thing that I found is that usually the more into it you get the more interested people get in, you know, buying the book and like, you know, sure. Anyway, I did have one guy I talked to not too long ago who was like, yeah, um, you know, if you read my book, I'll tell you all about like, Come on, dude. Give me

Danny Draven 3:32
I hear I hear you know, totally, I'm happy to I don't I don't do that. I just you just ask me whatever you want. And I'll tell you, whatever I can, whatever comes to mind, you know, if they buy the book, great. If not, it doesn't, you know, when I get a $20 royalty check in the mail does, you know, it's not about the money. It really isn't. But this this book, um, this the the first edition is actually very soon. I mean, the second edition is just enhancements to the first so the it's only you know, it's about 100 And I don't know 140 pages more than the first edition and a lot of that is just newer interviews and a lot of the information has been updated so the chapters are all really the same I only think I only added really one it's just the information was updated considerably because it was out of date because it was five years old, but and a lot of new, really good interviews with people like Nick Garis and Kane Hodder and all these other dudes and so which is pretty much the big difference and it's got a really good overhaul as far as like a lot more artwork was added like a lot of really cool like Grindhouse art, just just for eye candy really, and stuff like that. So it's a fun, it's the it is by far the definitive best edition of that book, and probably the last and it'll, it'll have a hardcover edition which is which is really cool. And it's a little it's kind of expensive, but it's they do have a hardcover one that which is kind of cool for but anyway, yeah, so it's so whatever we already talked about with the book. It's very Very similar to the second, it's just more updated as

Jason Buff 5:04
Well I mean, that might be a good jumping in point, what what do you consider the major things that have changed from the first book to the second book?

Danny Draven 5:12
Well, technology and distribution mainly because you know, film filmmaking process is really still, it has been kind of the same for, you know, 100 years, it's just, you know, that just the technology has changed. To the point, you know, where, particularly in my, in my book it has to do when I changed was the distribution. Chapters, which is that's different with digital distribution and everything, and in particularly, some of the stuff in the production because because the cameras have gotten better, bigger, smaller and shoot higher, higher quality, you know, so I think it's just mainly the technology. stuff in the book is is the biggest update and, and the interviews because I added about, oh, I don't know, maybe 10 people, I think, but I mean, I mean, they're really good interviews, because these guys are working professional filmmakers. I mean, I got Mick Garrison, I sat down and had a great lunch and we just we we had this like two hour interview and I think in the book, it's like eight nine pages and they're really good insightful questions. I had an awesome awesome interview with big time composer John off and then editor we in that's a like a 10 page interview is really good, though. It's John Debney, the composer John Debney. T board Takus, the guy who directed the gate and spiders 3d And he did a really good one too, because I know and I edited a movie for him years ago for a Sci Fi Channel. And I remember when I was editing it with him, he he was checking his phone and he was making mega snake at the time. And he was showing me some of his show. He was showing me some of his storyboards. I was like, because we were just sitting in the editing room like, Oh, that's pretty cool. You know, this is pretty cool storyboards. So then, like, literally like, Wow, no, it's eight years later, when I decided to interview him. I was like, Hey, man, do you still have those mega snakes? Storyboards? Because now those things are really well done. And I should put those in the book and so so that the there's this one scene where the snake eats this guy, and it's the exact storyboards that they did for the show for the film. So you get his interview, and then you get like, you know, the six pages of these really beautiful storyboards that they did for it, and then you get the frame grabs from the movie when and how they actually shot it. And yeah, just stuff like that. I got a really good interview with some other producers, Mark deskey. And David Fleming from they did exists, you know, the big Bigfoot movie that Eduardo Sanchez did, they were producers on that and, and there's Mike Mendez, he's in there now. Director of big ass spider. And All right, yeah, exactly. He's a he's a great guy, and, oh, boy, Kane, Hodder, Michael Berryman. And I think I'm probably missing a few people. But, but anyway, it's, it's one of the things people one of the things that people really enjoyed about this book is, is the interviews and especially from the first edition. I mean, all the information there is is great anyway, but but the interviews really kind of drove it home for people because you're you're hearing really good advice from people who are actually, you know, working out and working professionals in Hollywood. So it was a favorite in the first edition. So I decided the second one, I just want to add a lot more. So that's what we did

Jason Buff 8:34
You have the same interviews from the first book, as well, or is it like?

Danny Draven 8:38
Yes

Jason Buff 8:38
I know you interviewed James one in the first book.

Danny Draven 8:41
Yeah, no, yeah, he's still he's still in there.

Jason Buff 8:43
I think you want to keep him in there.

Danny Draven 8:45
Yeah, he's Yeah. I interviewed actually, I interviewed him. Before he, you know, back when he was making, like, maybe it was the first insidious or something like that. It was a while ago when we when we talked about it, right. So he did a really good interview. And everybody's the same. It's, it's, I think I had to remove one person, because it was just what they were talking about was like, so outdated that I just had to carry but other than that, it's all of a sudden people, plus, you know, 10 or 12 people that I've added. So,

Jason Buff 9:14
Is there anything that kind of sticks out at you and like something that just kind of blew your mind with an interview or somebody who just kind of like, you know, said something to you that you didn't really know beforehand? Or Or I don't know, just kind of like know, sometimes you talk to one of these filmmakers, and it's just like, oh, wow, you know, that's something Yeah, surely.

Danny Draven 9:35
Sure. Absolutely. I mean, we, I mean, you knew when Mike I talking when I talked to say, like somebody like Nick Garis or somebody and I'm asking him specific questions about how he, how he directs actors and what his processes like and all that it's different for everyone, you know, but but, you know, his his answers were very insightful and and, you know, not all of them made them into the book, but the ones that did I thought were the

Alex Ferrari 10:01
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 10:10
Were the most insightful ones and it just, it's just really even as the, the interviewer I mean, I'm like, Oh, wow, that's, that's interesting. That's how you do that's how he works then. And then I see how how somebody like keyboard works or some or or, or, or what what Kane Hodder was thinking when he when he decided to play the character of Jason and what he did to make a scary character and he would answer that question and things like that because you guys usually the guys like Kane Hodder and Robert England and Michael Berryman, and all the guys that have played, you know, monsters, I always ask them what their process was like as an actor to really develop that character. It's funny because it because it's all great horror movie monsters are more than just, you know, Guy sticking a mask on or a guy in a glove, there's a lot more behind it and to understand their process was was very insightful. And that's what I that's what I think you get when you read these interviews in this book is you really see like, wow, Robert England, really, you know, he really had a method to how he portrayed Freddie, you know, and same thing with Jason and same thing with Pluto. Hills Have Eyes, you know, and all that stuff. So so it's a good it's a fun conversation. It's just kind of like two guys out, you know, sitting at a bar having a beer talking about they're making movies and that's kind of the style of the of the interview. But

Jason Buff 11:36
Can you share? Like, what what are just the whole concept of directing actors in a, you know, a horror movie, whether it be the good guys are the monsters or whatever?

Danny Draven 11:52
The whole idea of of directing the monsters for for? Sorry about what you mean, like the

Jason Buff 12:01
Well, what is your approach? And what what did you learn from these people? And what is your approach? And what are some things that you've learned from talking to directors about directing? You know, monsters or directing actors in general? Oh, I see. Well,

Danny Draven 12:16
I think I think it's, it's, it's certainly going to be different for every director, but I think instinct has a lot to do with it. You know, when when when directing actors, you know, it's it's instinctual. It's, it's, it's, you know, not not my styles. I'm very much like an actor's director, you know, I, I don't, I mean, I have the technical background, no doubt, and Oak sweb Post company, and I've been an editor for I've edited more movies than I care to remember. But, but when you combine the sort of technical background with the actors, when you when you understand actors, I think it really can make you a very strong director, because a lot of people they come out of film school, or they come out of the they get into their first film, and they they're, they're scared of actors, and they're scared of, of the process. It's kind of like, okay, well just, they just talk to an actor, like, they're like, they're a puppet, like, Okay, you will you say this line, and you stand here, and then you walk over here, and then the cameras gonna push into your face, and, and then you're gonna walk off screen, okay, you got it, and then the actors like, oh, okay, and then you know, they can, they can, you know, do it, do what you're talking about. But that, you know, that's not really directing, you know, that's just technically, you know, you're choreographing seniors blocking the scene at that point. So, um, so, you know, my process has always been, to really take care with the actors and to really, you know, spend a lot of time with them, and just be there for whatever they need, because, and give them what they need from a director so they can play the scene properly. And, and, and have the technical understanding to communicate that to the crew and to the DP. So that's my, that's my process. It's kind of, you know, a little both, some people just completely technical, you know, it's just like, they hire, you know, the, I'll certainly, it's always good to hire the best actors you can afford. And you just kind of, most of the time, if you hire an actor of that caliber that you don't need to do much at all, it's just sit back and watch it happen because they're so amazing. And they get it, you know, and other times, you know, they need a lot more. And they do need that push and that technical direction, you know, maybe they maybe it's their first film, they don't know how to hit a mark, you know? So, so yeah, so

Jason Buff 14:40
What do you do if you get in a situation where you've hired somebody and everybody's there, you know, the whole crew and everything's lit and the actor just isn't giving the right performance or it's just not working? Is there any like trick you have or what what goes through your mind as a director?

Danny Draven 14:55
Oh, well, well, I think if everything you look if you're on the set everything slit and then the actors coming out. And it's a lot of times it's the first time you use a lot of times there's no chance, especially a low budget movie, there's there wasn't really any rehearsal. It's, it is the first time that you're doing the scene. And what sounded good on what sounded good on paper. What sounded good in your head is certainly not what's happening. And so, you know, you get there and you see him do it. And you're like, oh, oh, Jesus, you know, I mean, I've been I've been in situations where I'm like, I was like, I don't know, I don't even think we asked the right person. So So then you're sitting, you're like, oh, man, okay, but But what, you know, what are you gonna do you already hired them, they're there in front of you, you're you got through and everybody there and you kind of like, yeah, he probably wasn't the right choice. But this is what I have to work with. So let's, let's do the best we can with what we have. You know, so I mean, I've definitely been in that situation. But I think, you know, if you if you're in a situation where they're, where they're not an actor is not giving you what they want, the best thing to do is to pull them aside, you know, don't talk in front of the whole crew, but to pull them aside, you know, and talk to them about what you're certainly do, don't criticize, don't yell, don't be an asshole. But is to set the person aside and just tell them what you're looking for in the scene. And don't over direct them, just tell them what the intention is in the scene, what what how their characters relate to one another, maybe what what the scene is about, you know, and let the actor be the one that interprets what you're saying, and, and adjust their performance based on what based on that the worst thing you can do is to go up to an actor and give them a liner, you know, I want you to hit the line, like, like this natural look at you, like you little douchebag you know what I mean? Like, you know, they're not, they're not puppets, you know, they're not marionettes, you know, there's enough people that you can just, you know, a program, you know, so a good direct thing is, is, is just really understanding the process, their, their process, respecting their process, and being able to communicate to them in the actors language. And if you can do that, you're you'll be, you know, you want one, the actors will love you forever. And two, you're gonna, you're gonna have, you're gonna have a great performance. And the worst thing you can do in that situation is to, is to try to go out there and act it for them is like, no, okay, let me show you how to do it, then you go, No, you come over here, then you say this line, you say it like this, and then you turn around. It's like, right. That's not That's not how it goes. So they I mean, I guess that would be my sort of advice for handling a situation like that.

Jason Buff 17:39
Okay, now, you know, this, the podcast is primarily geared towards people who are most likely outside of LA and want to make their own feature film, and a lot of people you know, and I also think that one of the best plate ways to get into the industry and have one feature, you know, that actually has some success financially is to try and make you know, horror film, just because there's a built in audience and there's, you know, you don't necessarily need the biggest stars and everything. So what I was hoping we could do is just kind of walk through the process of where things begin, what you need to get started, you know, maybe more towards the producers side of it, you know, when you're coming up with a project? I mean, how much are you? Do you go to, like, somebody in distribution and, like, pitch ideas? Or how does it all work so that you know that at the end of the whole thing, you're going to know, kind of where that production is going to go?

Danny Draven 18:34
Well, that's a great question. I mean, that's, that's, yeah, I mean, every every, every project that you do, I mean, look, if you're if it's your first one one thing you have to understand if you're if you're getting into film and filmmaking in it, period, is you have to understand that it is business you know, it's a it's a, you know, you're there, you're making a picture of it to take with the intention of of it being seen, as a business, it has to be something marketable and sellable and have high quality. If you're now if you're coming out, if you're doing something on your own, and you want to do like a little movie that you're just for yourself, and maybe it's an art piece or something like that, that's fine. You can do whatever you want. But in my in my book, and the stuff that I'll talk to you about today is from an entertainment perspective, from a business perspective of if we're making a movie, we're making it we were making a movie to tell a great story, we're making a movie to to make a cool movie, though, all that is there, but we're also making a movie that it we're able to work to be able to get distributed and seen because at the end of the day, we want people to see and like our work and hopefully make sequels you know after sequel. So with that in mind, you know, your, you know, always think that you're, you know, remember that it is a business. So start out with something that

Alex Ferrari 19:59
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Danny Draven 20:09
You know, a horror is a great genre to start in no doubt, because it's a, it's kind of an evergreen genre, it's, it's something that has is always has always been successful. at the box office, I mean, you know, whether people, you know, turn their nose up to it or not, the fact is, is that horror does extremely well at the box office. And, you know, that can be seen with movies like The Conjuring, or, you know, how many other horror movies that have come out that have just really done well. So, so you know, if you're, if you're starting out, I think that coming up with a one an original, great concept to start with. And you don't, you don't have to, it is a good idea to think about distribution and think about what you're, where you're going to go with it, you know, early on, because you don't want to get too too far into to pre production or production. And so we're not even knowing what genre you're in, you're like, Well, I'm not sure it could be a horror comedy, it could be a comedy could be just or you really want to have a definitive plan. Okay, we're making a low budget slasher film, we're making a zombie comedy, okay, and then you and then you know, what you're making you do your research, you do your homework, you watch, you see all the films that have been made on that subject, whoo, they've been distributed by that sort of thing. And you and you just you really come up with, you really know, what's out there, and what the markets like and, and you make, and you make the film, and I mean, you

Jason Buff 21:45
Now what, let me ask one quick question. Sure. So this just out of curiosity is the primary. Where's the primary place that you do research of that nature? Is it IMDB? Or is it just, you know, do you have some other place that you see, you know, all the different horror films that are releasing? How much you know, who's the distribution company and all that? Is it just IMDB? Or is it you know, somewhere else that you look for that?

Danny Draven 22:08
Well, there's a lot of places that you can look, especially with the internet, I mean, you certainly the IMDB is a great resource. You can read, you know, read the trades. I look, I mean, I read the trades I read, you know, Hollywood Reporter And variety, you know, you know, who's making what they're making what, who's who's remaking what, you know, coming down the line, if you've been from the studio level, you there's a home media magazine, that's a really great resource to see, like kind of what's coming out on DVD what's coming out on Blu Ray, you know, that's a good one to read and see what's performing well, what's you know, on home video, that sort of thing. You know, and the Internet and IMDb, I mean, those are really you don't think you really need to get you don't need to go crazy with it. But you know, if you just get an idea of Okay, are there any zombie movies coming out anytime soon? Or, you know, what, what, how are they doing? And is it? And are they are they being distributed? And if they are who buy you know, that sort of thing? So yeah, you just do your research before you go out and make one because if there's if there's something coming out or something similar again, and happens so, so often, so many people are making movies, that all that guy made that was just like mine, damn it, you know, and, you know, it's so it happens, but it's a good, it's, it's good to, to have more than one idea too. So if you, if you're like, Well, maybe it's not a good time, we could make the film, but maybe it's not a good time to make it right now. You know, maybe we'll make it like next year. And then the meantime, we'll make this other project that we had in mind, you know, let let the, let the let it cool off. Because even with that comes out and, and everybody hates that, that sub genre of horror. I mean, I mean, you know, then, you know, probably not a good idea to go out and make another found footage movie, you know. I made a found footage, film and the whole and honestly, the whole reason we made that I didn't want to make a found footage film. I didn't. I never intended on making the found footage film, not I it was just, it actually was a project that came to me. And it was like, hey, we need to make a found footage film and I like found footage film. I was like, you know, it didn't were a way to do that. Why Why would we make accomplished but Well, no, it's kind of really popular. Right? You know, again, you know, she's, you know, got paranormal and, you know, paranormal activity and what did the wreck wreck movies were and all that stuff. And I was like, yeah, those are great. Those are like, you know, million dollar I mean, not Blair but you know, rock and stuff like that. I mean, you know, they had pretty big budgets for the for those found footage films. And, and it was like, Yeah, but the market was was doing was hot for those at the at that time. And we had some inside, you know, contacts for when it came to distribution. And it was kind of like, hey, you know, we make this found footage film, it's, it's gonna get distributed and it's going to do it's, it's a good time for it. So we ended up making so and that's how kind of really that movie film really for now aka specters was made. And and

Jason Buff 25:10
So did they come with? Did they come to you? Like I was just talking to Scott Kirkpatrick about how they build a project, and then they'll hire, you know, a screenwriter, they'll hire a director and everybody else. I mean, they've already kind of sold the project to the distribution company before they even, you know, put together the screenplay. Is that becoming?

Danny Draven 25:32
No, I don't think it's I don't, I mean, I don't think it's gotten a little bit on the low budget kind of level, I don't think it's that common to really sell the project, like, like, sell the project as far as like distribution, rights, I mean, and then go make the movie. And I mean, I think it used to be like that, maybe back in the 90s. And stuff where they would sell foreign, you know, you sell these pre sales, you know, based on artwork, like fullmoon used to do back in the day, you know, it'd be like, Hey, here's an artwork and a title you guys are interested in, then they'd be like, yeah, we'd love it. And then they would say, you know, advance, advance most of the budget that they would need to go make the film, but these days, you know, especially on the lower budgeted level, it's, it's, you know, especially if you don't have if you don't have a start tag team, forget it. I mean, who's gonna, who's gonna be the distribution company? Who's in it, and they're like, well, nobody, my brother, my sister, they're not gonna, you're not gonna get money from a distributor. Now you can do say, you know, Nicolas Cage is attached to it, yes, you know that, but you're talking about a whole different level of filmmaking at that point. But I'm talking on the indie level with, with, with that's just say, for the sake of this conversation, that there's no stars, and you're just making it with, you know, some talent, talented actors that you find, but there's no, there's no recognizable name in it. Your money is not most likely not going to be coming from your distribution from a distribution company, unless you're self distributing, but But in that case, it's coming from you anyway. So, you know, AI, it's, it's, it's not, it's more, what's more common, is, you. I mean, look, I mean, is the company, the distribution company, is often sometimes on the lower budget stuff, and the distribution company is often the financing company, as well. So it's kind of their own project anyway, but they're the one making the decision on what kind of movie they're making. I mean, like full moon, for instance, filming pictures, I mean, they're, they're kind of their own distribution company. And they went out, especially now, because they have folder in streaming.com, which is where they stream all their latest projects, but I mean, his that whole business model is kind of like, you know, they make their own product, and they distribute their own product, you know, they make a new film, and it comes out through their, their website, their streaming website, and that's a, that's a big thing now, too, with, with like, the, the Vimeo in demand, and all that stuff is you can, you can go out and make a film and put it up on site, like, Vimeo on demand, and people can, you can send people there, and they can pay to stream your movie, or they can pay to download your movie. And it's a great, it's a great distribution. method, but you know, you still you can, you can, you can lead the horse to water, but you can't necessarily make them drink it in. So you still have to have a higher quality product for people to, to want to go there and stream it and buy it, you know, so I'm gonna answer a little bit of your question there.

Jason Buff 28:32
Yeah, no, it's perfect. You know, I just I get obsessed, because I, you know, I always try to put together this magic formula for, you know, you know, I've talked to some people that work in distribution, and they're just like, yeah, man, it's just so oversaturated now, and I know all these people who've lost tons of money, because they went out, and they made these, you know, horror movies for, like, you know, half a million dollars. And then they got to the distribution. And it was, like, they, you know, they just lost everything, because it wasn't like the right thing. So, so one of the things that I tried to help people with and also myself, you know, is like figuring out, you know, maybe we can talk for a second about, you know, budgeting and how much money you know, more or less kind of what things are, you know, should be priced at, because I know, people who go out and make their first movie for, you know, 100,000 $200,000 and, you know, I've heard other people like, you know, just do it as cheap as you possibly can. Because at the end of the day, if you don't get distribution, then you haven't lost your shirt, you know? Yeah. So what what is your take on that in terms of just like budgeting, save somebody in, you know, middle America, whatever, you know, is like wants to make a horror movie and wants to try and like maybe take it to AFM or something or whatever, you know, what kind of advice what what kind of budget range? How should that all be broken down when they're first starting out and trying to produce a film.

Alex Ferrari 29:56
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 30:05
Yeah, sure. Yeah. I totally so but just just to add to, to your distribution, comment, you know, about the people who've made who have lost money. I mean, believe me, I mean, I know so many people that have have have lost a lot, you know, I mean, including myself, you know, when I pulled out the credit cards, and, you know, the massive massive credit card debt for films, you know, for years, trying to pay them off. And for ship that wasn't even my wasn't even fine. It was just stuff I wanted to pay for out of my own pocket to make it better. And I didn't even own the rights to it. And I was paying for stuff. I mean, I mean, it's just really stupid stuff like that early on, but, but I mean, but but but yeah, people have lost a lot when it comes to distribution. So when, when it comes to me thinking that, okay, well, we're gonna spend all this money, but we're, then we're gonna go out and we Yeah, we're totally going to get it distributed. I mean, it especially now, I mean, it doesn't, it's just not like that anymore. I mean, it's, it's, it is absolutely oversaturated it has been for a long time. So, you know, your, your product needs to stand out, if you're going to even have a have a really good chance of have a really good distribution. Deal. And, and, you know, just just going out with some friends and shooting a splash over the weekend, you know, and you max your credit cards out for 40, grand or whatever, you know, you really can't expect to be getting that back, you know, and I and I always say, you know, look, don't don't invest, don't invest more than you can afford to lose, because it's a very, very big possibility that you will lose all of it, or you or you might get it distributed, but you won't necessarily get the money back. I mean, because, you know, when, when a company a distribution company takes over your movie, they might give you a little bit of an advanced, if you're lucky, it give you a little bit of advance, like say, Okay, well, we'll give you two grand for the advance, and then you'll never see another dime ever again. And that's happened to me on on on films that I've done. And that's why we you know, the company goes out of business, and it's like, Hey, would have you know, what happened to those guys? Oh, then they changed the name of their company again, like, oh, well, we need to see statements, we need to see a producer statement now. Oh, you know, we can't do that for you. So all the money that you've seen is you know, the advance you know, and and it sucks for the filmmaker because, you know, at that point your movie has already been distributed, you know, you can get Yeah, sure you can get the rights back and try to repack redistributed and everything at that point. But, you know, it's it's kind of US goods at that point. You know what I'm saying? So, yeah, I mean, yeah, so when you're when you're going out of the gate, I mean, it's, it's just really be careful with the amount of money that you're you're committing to something and and I think you'll you'll you'll live a happier life if something if something doesn't work out the way it's supposed to when it comes to distribution. But coming going back to your your budget question you asked me how to how to what what some what some budget tricks are for for for somebody coming up? Definitely. Well, first of all is is if you're if your is to spend trying to spend as less money as you possibly can I mean, you really have to kind of be don't be annoying Don't be a moocher, you know, just but but it whatever, you have to sit down on a piece of paper and write down all the things that you your friends or family have available that you can use for free, then then what you do you sit down you say okay, well, I have a I have my parents house, I have a lake, there's some public lands that there they nobody cares, we shoot there, there's that old abandoned building that we could totally shoe that, you know, we have a boat, we have a car, you know, we have my, my mom's a teacher, and maybe I can shoot at the school or something like that. So you write all those things down on a piece of paper, of all the things that that you have for free. And it can be other things too, that you can put in the scene, like, Oh, Uncle Bob has a Lamborghini or a, you know, has a has an AK 47 Or so I don't know, whatever it is. You write all these things down. And then what you do is you look at all that stuff, you put it up on a board and you can look at all that stuff and say, What kind of movie could I make with all of these things? What kind of story Oh, maybe I already have a story when so if I already have a story, can I look at all those elements and say how can I incorporate all that into my story? Can my story take place at that house? At that at that on that boat in that car? Can I can I can I you know, can I rewrite it for that? And I think if you can do that and if you're willing to compromise whatever it is to to adjust your story to what you have available. that you can get for free, I think you'll save a lot, you'll save a ton of money. I mean, I was I do that pretty much for every film. But it's, it's, it's, it's a process that's kind of like, you know, Hey man, you know, let's not, let's not spend where we don't need to spend and one of the big one big expense on low budget films is the location, particularly if you're in LA, you know, when you get out of LA, you can pretty much get a lot a lot more for free. I mean, people are so much more. So they're just happy to work on a movie because it's exciting. And you know, you're not taking advantage or anything like that, you know, these people are I believe I shot in like Fresno, and it was like a you couldn't you couldn't tell these but you had to push people away like, hey, no, I think we got more than we need, you know, thank you. They were just, I mean, they were coming out in the, in the hundreds to be extras. And and and it was it was actually overwhelming. I think a lot of times and but in LA and a whole different story. I mean, you're like, you know, you're shooting at a location people are people are being dicks, you know, people are, you know, turning their lawn mowers on. So you'll go over and tell them, you know, to turn it off, and then they'll they then they'll, they'll try to extort money out of you to do it, you know, I'm not going to turn it off unless you pay me and I was like, Okay, I've had people shoot BB guns at me before we were at a location and the ad went over and asked politely if we were shooting a scene in an alley and we didn't have you know, we didn't have a permit to be shooting there anyway, but the the one of the ad is asked them that, hey, would you guys mind just just for just for like, you know, five minutes, we just want you to grab this quick shot, so on so and they just like went totally like Psycho and they're just like, you know, Buck you and but we're not, I can do both. And they got on the roof. And they started shooting BB guns at the crew members. Nice. You know, I mean, tons of stuff like that, you know, I you know, extorting money out of out of us I've had, I've had that happen before I've had, you know, fire departments showing up and trying to threatening to shut us down unless the we paid immediately would pay him like, I forget, like some kind of some kind of fee to get the permit, but like right on the spot. So it's like, you know, that sort of thing. And no cops, neighbors showing up on and telling us that their generator was causing health problems and stuff, and they wanted money. And today, it's just, it's ridiculous. I guess I'm getting, too but um, so anyway, I guess what I'm going with that is that if you're shooting in LA, it's probably a little harder to get certain locations like that for free. And, but when you're, since most people are probably listening to your podcast, or outside of LA, I think you really need to utilize what you have. I mean, you know, the movie making worlds isn't isn't just in Los Angeles, you know, so if you're living in Kansas or Ohio or wherever it is, I mean, there's there's a lot of great locations with with amazing production value that you can get. So you should just just utilize all that stuff. And I think you'll save big in your, in your budget. I think that's one of the biggest money savers on a low budget film is is the availability of of stuff you already have.

Jason Buff 38:04
Now, on the other side of that, what are the things that you absolutely can't be cheap about?

Danny Draven 38:09
Oh, well, that goes without saying, there's one thing you don't want to be cheap about is the quality of your film. And what to add, first and foremost, the actors, don't be cheap with your actors, pay them good actors. And you will you will you will not be sorry. Pay for good, good, a good camera. I mean, you know, I mean, look within reason. I mean, not everybody can shoot on the backs. Not everybody can shoot on the red web, you know, but if you have I mean, but now, I mean, look, I mean, the film that Shaun Baker did, that they shot he shot on an iPhone five s with an anamorphic attachment, you know, using using a $9 at or an $8 app, you know, and it got a theatrical release, you know what I mean? I mean, there are other ways to do things, but um, you know, then you have the Blackmagic Pocket Cinema Camera $3,000 Camera you know, you have the Alexa has a mini now, you know, the Alexa mini just came out looking at that this year and that at the NAB Show, and there are other other options, but don't be cheap with your camera. You know, don't don't Don't be cheap with your camera. Don't be cheap with your key crew members. And you know what I mean? But as your DP credibly important for the obviously for the look at your movie. Don't be cheap with lenses. Don't be cheap with the camera. Don't be cheap with lenses, something cheap as a DP Don't be cheap with production design. It put the money on the screen, you know, at all times. I think if you just go into it and say look, if I'm where I'm spending money in this budget, I need to make sure that this money is going up on the screen. So you know if I'm spending money for for silly stuff, you know, see if you can cut that stuff back.

Alex Ferrari 39:48
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 39:58
And redistribute that money into something that the audience is actually going to see on the screen. And that can be anything that I just list I just mentioned, you know, and more, you know, more so, yeah, I mean, it don't, you know, don't don't be cheap on that stuff, it will show it definitely will show and post to don't be oh my god, don't don't be cheap on your post and don't say I'm going to fix them post either because as an owner of a post company for 10 years, it's gonna cost you a hell of a lot more money to fix it in post than it would have been to get it right the first time. And a lot of that has to do with sound. Usually, it's probably the biggest problems that I have coming into my post company, people that just hired the worst sound people known to man. And it's just like a disaster. Usually, so. Yeah, so don't be cheap.

Jason Buff 40:49
Right! Well, that's one of the big things that I think a lot of people don't understand. And I always try to, like kick that over the head, you know, as much as possible in terms of sound, people will be like, oh, yeah, we've got, you know, this amazing 4k camera and whatever. And it's like, it's like, yeah, that doesn't really matter at all. You know, if you don't have good sound, if you don't have a good DP work in the camera, if you don't have all the things, you know what I mean? So I always try to make sure that people understand, you know, and I've heard from some people that like, the sound guy and the catering guy are sometimes the most important guy on the set, you know?

Danny Draven 41:23
Yeah, don't get Don't Don't be cheap with your food, too. I mean, you really don't I mean, you really got to get you know, these people are coming there and working hard and you got to take care of your as a producer, you got to take care of your people. Definitely take it do not the whole like okay, hamburgers for everybody. And there's coke in the thing. That's not a that's not a proper diet for most people, you know what I mean? You have to, you know, spend the money into feeding, feeding people and, and giving people options and to what to eat on set. You know, don't don't take everybody out to McDonald's. That's not catering. You know? That's, that's actually quite punishment. Punishment, you know, but, but I was gonna say something else, too, as you're tracking on something there and I had it in my head, but then I went off on some stupid McDonald's rant. So while you were talking about, well, sound No. Sound sound kidding. But but the DP two, I mean, look, I mean, here's the, here's one of the biggest things I see happening to a lot of times is that these cameras have become so amazing, and so cheap, that oftentimes filmmakers will just say, man, you know, why do I need to dp for just shooting myself, you know, just just point and shoot, you know, we'll just use a zoom lens will point and shoot and I, it looks good to me, I turned the camera on the end of the cameras can can shooting in with a candle on in the room and actually still looks pretty decent. But that's not you know, that's not again, it's not love. That's not cinematography, that's not, you know, real filmmaking, you really want to get, you know, get somebody in there that's dedicated to that department. Right? You know, and not the direct because IVP didn't directly before. So it's, oh, God, it's crazy. But if you but you know, you really want to hire a DP that comes in and can really give you the look that you want and makes the right lens choices and, and, and give you something because it will absolutely show in your movie. When you're done. You can tell you'll look at a movie and be like, Oh, that movie is not bad. But you know, they must have shot it all the zoom lens or they just shot it with some cheap lens or you know that they just kept moving around. And then you see another film that could be the new child, the same camera, but you're like, Oh my God, this looks fantastic. When they do oh my god, they were using like they were they had this amazing set of prime lenses that they were using and a really good DP that actually knows how to light. And that's one of the things I learned from Mac Ahlberg. Mac was a guy that Mac just so those of you don't know Mac Wahlberg was. He was a DP that I worked with on two films, and he shot Reanimator, and house in Beverly Hills Cop three and all these big Hollywood movies, big, big horror movies. He's also worked for us to record in a lot. And anyway, Mac and I were we're good friends and he shot two movies, but I remember for me, and then he shot two movies. And we used to talk all the time about cinematography. And he goes all the way but he was a really older guy. He goes all the way back to Ingmar Bergman. He shot. He shot one of the I think one shot in the seventh seal in leathergoods movie and he was so proud about that. Of course, that's right, and to even be involved in that. Anyway, one of the things he would always I learned from him was he he always would light we went to his first film on digital I think was with me, I made mistake of I think it was with me. And he would like the digital. Like it was filmed. And it would look it would look so good. And he you know, and it wasn't one of those things where he just would flip on the camera and be like, well, we're seeing an image. So yeah, that's great. That'll work. So It was really cool to watch him and watch him work on how he just still lit the digital like it was film and gave it the right exposure and everything. And it just the stuff really looked fantastic. But I mean, you know, to get a guy like that especial, but now I mean, you know, you just got to really make sure that you, you get somebody on board who's gonna, he's going to do a really good cinematography job for you. Because I'm telling you, man, it shows so much. You know, when you when you don't have that, you know? And so yeah, spend the money on that.

Jason Buff 45:31
Now, who are the key when you start working? You know, we're still a little bit in pre production? Who are the people that you really are kind of like your, you know, who do you go to for, like, putting together the budget? And who are your key kind of players? And who do you need even, you know, talking about, you know, lower budget features, but who would be the people that you needed to kind of like to make up your team aside from the DEP for like people like the assistant director, production manager, or, you know, who's sure. Anyway? Yeah.

Danny Draven 46:04
No, I gotcha. Not totally. Gotcha. Okay. Well, one is, and that's one of the things this is another thing that you don't want to be cheap on, and is the the, the management of your crew, or the management of the I'm sorry, the management of your film, you know, upper upper management of your field, you do not want to take on all the responsibilities yourself, believe me, don't do that, you know, Delegate delegate as much as you possibly can afford, particularly when it comes to having having an experienced line producer, particularly when it comes to having an experienced UPM. Like in a production manager, particularly when it comes to, you know, having that I'd say, those two, you have those two, you're you're already you're already doing pretty good at that point. But you know, just, I think it's very important for you to just to install an upper management team, start, you know, starting with your line producers, your line producers really going to be your your, your your, your, your buddy,

Jason Buff 47:07
Can you can you describe those people that don't completely understand what what exactly the line producers role is on the film? Sure, sure. Well, a line producer, just 101

Danny Draven 47:17
Yeah, I mean, they're not, they're not really in a creative role on the film, they're more in the, in the role of, you know, a line producer is more like the guy who, the producer that really does all the work, the grip, the grip, he's the guy who makes sure everybody's showing up, make sure you know, things are, you know, people are getting hired people, you know, things are on, people are moving on schedule, sometimes they deal with the, they deal with the studio, if there's a studio, they, they, they're really the the, the that like the central producing element and the film. So when I'm producing a film, I won't produce a film without a freaking line producer, you know, and producing for me, it's more, it's more more, I want to be more of a more of a creative producer. So it's more like, you know, I can get I get the I can get the I get the the idea, the script, I work with the writers creatively develop the project, I usually get the money, the funding for it. And then once that happens first, one of the first things I do is bring it all at once we were ready to go into production, when the first things I do will bring on a line producer, and the line producer will take that they'll budget it, they'll break down this, they'll break down the script, oftentimes, they'll Bill Bill, they'll hand they'll do a schedule, oftentimes, although sometimes your ad is more involved in that later on. But often the the line producer does the initial budget and initial schedule, they'll deal with sag, they'll deal with all those other elements. So there it's important to get an experienced line producer on board because it'll really help things go especially on low budget stuff. And then you have you know, other upper management like your ad, you know, who's I mean, I've made plenty of movies without an ad because they'll usually the line producers like oh, we can't afford an ad so I'll be your ad and I'm like Right. But to have a dedicated ad is is a real godsend because they really do you know, they help they help you run they help you run the set, and they let allow for you to concentrate on being a director and just just directing and not having to worry about where my frickin actors Why do I have to go find these guys, you know, that's the job of your ad and they do to help you stay on schedule and tell people to be quiet when they need to be quiet and that sort of thing. So you know, those those those upper upper management team is super important to install and quality and get qualified people if you can afford it. The budget allows people who have experience in that level of moviemaking. It's always a good thing too, because they get low budget if they get low budget, they understand like hey, we, you know, we can't be spending you know, $20 on a refrigerator. I mean, I did a friend of mine

Alex Ferrari 50:00
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Danny Draven 50:09
A well known director, friend of mine, gave me a budget one time. And he's like, he's like, you know, you just made this movie for $35,000 in like, you know, this movie that I'm doing. It's like, it's not that much more complicated. The one they did that they just gave me a $350,000 budget. And he's like, can you you think you could look at this for me and see if you could, you know, shave off 100 grand or something like that. So I did it for him. I looked at it. And I was like, I was my eyes were bleeding. I couldn't believe the stuff that they were paying for in there. And I just went through it with him. I'm like, nope, nope, no, no, here's this look at me like, and I was like, no, no, no, no, I was like, Do you have somebody actually budgeted for you to have a to to go out and buy a $200 refrigerator for your production office? Is that what movies? Have you been this guy been working on? His low budget movie? Oh, $200 for refrigerator. I mean, just things like that. It was it was absolutely ridiculous. So I shaved off like 150 grand for him. He was really happy. But yeah, I mean, things like that. You just, it's like, Jewish. So So yes. I hope I answered your question there. But

Jason Buff 51:16
Yeah, so when you're when you start directing? The, how important is it that you can just like kind of be do you have kind of that laser focus on? Okay, we have to get this scene, then we're moving to that scene. And, you know, are you just like, visualizing where the cameras gonna go? Are you? Have you worked it out most of it before you get on the set? Or do you kind of do it while you're there?

Danny Draven 51:38
Well, I think on this on we, I've done it both ways. But honestly, on the films that I've done, they've, they've been done in such a hurry. That, you know, I mean, I got, you know, look really, really well, I shot in six days. I mean, and you know, we were doing 717 15 pages a day, at Linda Vista hospital, East LA running around this frickin giant hospital, the whole thing, but a 16 a six day movie. And, you know, I think when you're doing something that quickly, a lot of people, a lot of people, and they should they feel like people should be prepared. They want to come in prepare, like, hey, you know, I know every single shot that I'm doing, I'm gonna come in, and everybody's gonna be like, Wow, you're the most amazing prepared director I've ever met, blah, blah, blah. And then they get there. And they're like, and your life just comes up to you say, oh, yeah, the location or says we can't shoot on that floor. Today, there's another crew coming in the deal, we may have a bubble box, so you can't shoot there. And you have to shoot on another floor. And then and then immediately your shot list is gone. It's you just gotta crumbled up, throw it away. You're like, what? Any kind of fucking work here. So now we got to, we got to shoot on a completely different floor, a completely different look. And we have to roll with the punch. So now all that prep you did doesn't matter. So I mean, like really evil like I, you know, I mean, obviously, a lot of the films but particularly really, like I remember because I just was like, just show up and like, okay, what are we doing? It's like, okay, here's the site, and I would, I literally would look at the schedule and just say, Okay, we're shooting, I was shooting that we're shooting that, okay, great. And then I would go, we go in there, I grab the actors, and we I'd read over the scene. And, and I would just start cutting the scene together in my head, like, okay, you know what I mean? I have the experience as an editor. So I go in, and I already know what it's going to look like. So I'm like, Okay, well, you come around the corner and the cameras here to the shoot it this way, and then boom, we're done. So for me, it's very fast. And to the point and we don't waste footage, we don't I don't over cover, I don't shoot too many takes, I know when I got something when I don't cut some but but that comes from a lot of experience with editing. So, you know, I mean, I maybe I can do that kind of stuff, I'm sure other people can do that kind of stuff. But if you're maybe if it's your first project, it's always a good idea to be prepared, you know, I mean, because even if you do the prep work, and you come in with a plan, most of the time you can execute it but not all the time. You can a lot of times you can't shoot that direction or the sun's in the wrong we can't shoot that direction how you planted it, you know, so you have to shoot the other way well, that kind of changes your your blocking plan or your your shot plan, you know, and you just have to be able to roll with it you know, and if you can do that then I think you know you're you're on your way to directing directing a lot you know, because it certainly doesn't always turn out the way you had it on paper.

Jason Buff 54:23
So So what is the key talking specifically Now since this is going to be for our October sky marathon? I don't know what it's gonna be called Scarah THON what what is the key to you know, horror is very different than every other genre you know, because you have to really affect the audience like you have to scare the pants off of them you know, and then if you're successful horror movie you have, you know, maybe not jumpscares but you have to scare people what what do you think are kind of the key ingredients for creating a successful horror film and making people feel like they got what They wanted to out of it, you know, scaring them or whatever?

Danny Draven 55:03
Well, yeah, great, no, great question. I think that, um, I think it comes down to having, you know, having one having characters that you really care about that that are, are compelling, you know, that people that you want to watch people that you're going to, you're going to actually give a shit if they're coming up against a monster or a threat of some kind. You see, so that definitely, number one is your story and your characters, but as far as like, you know, the monsters and what things like that, I mean, yeah, I mean, I mean, look, I mean, monsters like, like, monster but somebody like, like, a leather face. Or, or, or Jason Freddy. I mean, those guys have been around for a long time for a reason. You know, they were compelling. Monster more compelling, more horror movie villains. I mean, that's why they've lasted this long. And I think if you can come up with a monster or a disease or whatever it may be, you know that that that is compelling enough to do a lot of sequels hopefully that they should go with it, you know? But you know, you're really I know it's hard now though, to it is hard, you know, because there's things how everything's seems like everything's been done, but that doesn't that doesn't mean that doesn't mean that you can't do and it certainly doesn't mean you can't go out and make your own slasher. Just because there's been a million flashers made. You just need to go out and make a slasher. That is your own point of view. And is that your own interpretation of what you think a slasher movie should be like? And hopefully that translates into your vision and to your, your aesthetic and your brand and your, your unique style of moviemaking. So I think if you look at it from that point of view, you can't really you know, you can you can you might be able to get inspired and say hey, you know, well, you know, I always wanted to make a slasher on a submarine around just like a slasher in a treehouse or whatever the hell it may be, you know, and I have a unique way that I think we're just going to work for doing it. And, and that's what you should do, you know, and so there really, I mean, there really isn't, I mean, you can you can study, you can study horror movies all you want and you should you absolutely should, particularly the classics, particularly, as well, so many great movies that have been made in the 80s in the 80s in the 70s certainly certainly today too, but I think more so in the in the in the earlier years, you know, but

Jason Buff 57:38
You haven't any specific films that like stick out that kind of really affected you?

Danny Draven 57:43
Oh, yeah, I mean, look when I when I made Stuart Gordon was a big influence for me because he was my kind of my directing mentor really, we made a movie together many years ago. And $35,000 movie called deathbeds to record presents deathbed, we were going to do a whole series of these things to record presents this and that and then hold the boat the first one we made together and he was the executive producer and his name was above the title and the whole deal. And

Jason Buff 58:10
I just watched a bunch of the outtakes from that because it's on YouTube. Behind the scenes footage of you guys shooting that oh, yeah, that's really kind of cool.

Danny Draven 58:18
Yeah, that was a fun one. It was it was a it was fun. But I mean, I learned so much on that film. I mean, it was it was so I mean, we again it was we shot it for 25 grand and it was posted for 10 and we shot it this is pre 24 P So like this is before like the cameras were like they are now this this is when we would shoot on digital video we shoot on DV cam and we would film look it through through After Effects plug in or the company in Burbank called film where they would actually take take it and remove the telephony and try to make it look more like a shot on film. And that's why we were doing a lot of stuff in the in the early 2000s Before the 24 P cameras came out. So anyway, we made this film and and I remember before we made the film, Stewart I went to Western Stewart went over to Stewart's house with Mack Wahlberg or dp and, and we he's like, Hey, this watch this watch some horror movie. So. So we watched one of my favorite classic horror films, which is called the innocence. And that's a really great one for you to watch. And then we

Jason Buff 59:18
I haven't seen that and what is what is that when that?

Danny Draven 59:21
That is? What's the lady's name. That is it's a black and white film. It's got my brag. My brain just completely went blank. Debreu Deb, I think it's Deborah.

Jason Buff 59:32
Oh, yeah, cuz she was the one who was in poltergeist. Oh, yeah. But just okay. I remember. Yeah, that was really good. It's amazing. It's a fantastic. It's like a ghost movie. Yeah, that was amazing. I remember. I saw that last year.

Danny Draven 59:46
Yeah, it's a classic man. Just just I mean, that's that. You can't go innocence. Yeah, okay. And the other film that that I think is very well certainly was very powerful and very, that pretty much Stuart Gordon says it was his horror film school. Rosemary's Baby.

Alex Ferrari 1:00:02
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Danny Draven 1:00:11
And roseworth Baby, the original Rosemary's Baby, I don't know people made a TV series or something, who knows, but you ever

Jason Buff 1:00:17
To pretend there's not another one

Danny Draven 1:00:19
Rollerblades use. Rosemary's Baby was absolutely. I know for Stuart certainly was the was his film school for, and I watched it with him when we watched it together. And he was pointing out things. And I was like that, you know, I never really thought about it like that. Yeah, see what you're saying. So we watched it together and really took it apart. And it was like, it was so cool. Because, you know, here I am sitting with frickin Stuart Gordon, Park, Rosemary's Baby, and it was amazing. So I think, you know, the Rosemary's Baby and the innocence. I mean, there's there's a lot of them. But I think those two in particular, really, certainly stood out. As classics because we were we were specifically looking at sort of more of that style of filmmaking, sort of like ghost stories, and,

Jason Buff 1:01:07
But you can learn so much about directing and screenwriting from Rosemary's Baby, just by itself. You know, because you watch it, you can watch it five or six times and the second time you watch, you've seen the whole thing, and you watch it again. And you see what's kind of going on, like, so much of that movie takes place, away from the camera, you know what I mean? So it's like, you're, you're learning all these things from, you know, the, the neighbors and everything, you know, all these things that are going on, and you're kind of seeing everything through the point of view of a woman who, you know, seems like she's kind of losing her mind. But it's actually you know, it's actually something's actually happening to her, but it's just brilliant that and you know, I always like that and Chinatown. Yeah, Atlantis, because to two movies back to back that were just incredible. Those are like filmmaking schools on there.

Danny Draven 1:01:54
Absolutely. Man. Polanski. I mean, he's a, he's a, he's a master filmmaker. There's no, no, no question about that. I mean, look, in The Shining to the shining is a great example. There's a really good book, actually, I've been reading. It's called. It's called The Shining studies in the horror film by Daniel Olsen, edited by Daniel Wilson. And it's just this big old frickin book about the making of The Shining. And it's just really, really, really interesting if you're interested. So there's also one on the exorcist two studies in the horror film series. That's really good. I mean, of course, The Exorcist, there's no question that that's one of probably one of the best poor films ever made. But I mean, the Shining The Shining, and that one on one film that I actually was talking about last night, was a film called The entity with Barbara Hershey is one of the films that scared of freaking shit out of me. It was really, really, really scary. And the changeling is an amazing not just an Angelina Jolie thing. The Changeling The old the classic one with George. George, God. The guy who played Patton for God's sakes, Georgie Scott, George, anyway. Anyway, so yeah, but he's in this film called the changeling Oh, man, it's such a great, such a great ghost story. Just classy and just authentic beauty. Just AWESOME film. Really amazing, though. But me, you know, I mean, I could go on we could go on all day about that. That's a whole nother podcast, I think. But um, the this the but this, um, this is so important to, to do is to really look at these films and really study these classics. And certainly, Hitchcock, if you ch COC is probably one of the best film schools that you could ever have is to just watch Hitchcock and study Hitchcock. I mean, he's just it's just goes without goes without saying that. That's a good one, too. So, yeah, so

Jason Buff 1:03:46
Let me let's let's move slowly, just so I mean, I know you don't have a whole lot of time. No,

Danny Draven 1:03:51
just whatever. I'm here for you. So just let me just keep okay.

Jason Buff 1:03:55
We'll be here for another four hours. I haven't happened. No big deal. Just kidding. So moving into, well, let me ask you something about just the actual creating of creatures do you go to just like a creature workshop? How is the creatures designed? How does that whole process work? And who owns it at the end of the day? Say for example, you create, you know, you've got a screenplay you've read, you've got this character you have, you know, artists working on it or whatever. Do you own that creature after they created this? Did the company that make it own those rights? You know, how does that all work?

Danny Draven 1:04:35
Well, yeah, it's gonna be whoever owns the whoever owns the film. I mean, because you're you're creating you're creating a likeness of a character so I mean, it you know, you're creating say it's a some kind of weird pumpkin creatures, pumpkin head, but I mean, some kind of, yeah, whoever designs that I mean, if you if it's in the film, I mean, you whoever owns the rights to film is going to own that. Got likeness of that creature? I mean, of course, it depends on how the legal paperwork was all worked out to I mean, maybe they could have Weisen the image of it, they didn't necessarily own it, you know what I mean? But more than the chances are that whoever's whoever made the film with which there's a made the film are the ones that actually own it and can license it out and make T shirts and you know, masks and all that thing, that sort of thing. Because I've actually had masks made from my film Dark Walker, they made two masks out of it to Halloween masks, dark Walker one and dark Walker two, of course, there was never a dark Walker too. But they made a mask called Dark Walker too. And you can look it up actually, if you look it up on it's, it's a it's a fantastic mask. Research, it looks way better than the one in the movie. And it's like, it's like, man, that should have been the creature in the film what happened?

Jason Buff 1:05:55
But I mean, maybe you can just buy one and make part two real quick. But

Danny Draven 1:05:57
You know, what's funny, is, I was in, I traveled to, I think it was in Indonesia. And I had a I found I found, you know, I'm always interested in I'm very interested in foreign horror, I love for horror films, particularly Asian heart. But I found this film and and I picked it up off the shelf. And it was some Indonesian horror movie. And I was looking, I was like, oh, it's some kind of weird ghost movie thing. So I flipped over to the back. And I was like, What the fuck, they had bought the mask for my movie Dark Walker, and used it in the movie, as if it was if this that was the creature in their movie. And then on the back cover, there's a picture of the mask, the guy wearing the mask, and you know, they just add a little blood on it or something to make it look a little different, had a different suit. And I was like, I was like, Well, what the hell? Yeah, so anyway, I thought, I mean, I didn't care. I thought it was funny, you know, to me, I don't whatever, you know, go do it. They want to do that. It's flattering. I know. But I just thought it was hilarious. I was looking at this movie, like, what? So yeah, I mean, it happens. But in that case, it's certainly in that particular case, certainly, we own the the likeness of the mask that needed it. So but I think as far as as far as how it gets created, that is usually a conversation with the director that the writer can write it one way, but the director might have a different vision of how it looks. So usually, the director talks with the either the makeup artist, and says, Hey, I want it to look a little a little like this, and this and this, and then the makeup artists will usually do a sometimes they'll do a draw, they could do a drawing for you, sometimes you could have an artist do a drawing, and then you just give it to the makeup artists I want you to I want you to do a model this, I've done I've done it both ways. Sometimes the makeup or the especially back Scarab artists would would, would do a mock up for you, you know, and just say you come in and they do they do a, you know, a sculpture of it. And then you can do you know, do some adjustments there. And then once you're satisfied with it, then they they mold it, and then they're they they make the prosthetics that they need to make and you're done. You know, and and you have you have your your new character. So that's kind of really the process with it. It's it's kind of a collab, so definitely a collaborative process. I mean, if you have something super specific in mind, it's a good idea to hire a, an artist to draw it for you to do even if it's just a simple pencil drawing to somebody that draw what you have in mind and hand that to somebody who can execute it as a as a prosthetic or, or whatever, you know, particular effect you're doing. So that's kind of how that that whole thing works. Yeah.

Jason Buff 1:08:35
Now would you say that's a lot more effective? The I mean, not effective, but a lot more economic if you're trying to do a creature, I mean, is there any way you can do CGI or something like that? And these low budget movies?

Danny Draven 1:08:50
Oh, yeah, no, totally. I've done it several times to fix bad makeup. What I've learned I've did it on Ghost month I did it on neural evil, what I just call I call it digital makeup. And what it is is you go you know, I had a situation where, you know, we did some makeup test and I thought it was gonna look better than it did. And then we got to set and then the guy came out. And I was like, What the fuck did they mean it just looks it looks so bad. I mean, it happens a lot on low budget movies happens to me seems seems like a lot and my earlier movies, it was like, a lot of times it would be the first time that I had actually even seen the makeup would be when I'm on set. We only would hire somebody then we just didn't have the money in the budget and the time and it would have just be they would come out and say here's the vampire and I'm like okay, what Halloween store did we go to right? So so I would spend all this energy trying to figure out how I'm going to cover this. How I'm going to not show this person because it looks so ridiculous. So a lot of times there'll be in shadow or you don't stay on on too long and it was just like, you know always like that, but I remember one film it was like

Alex Ferrari 1:09:59
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Danny Draven 1:10:08
The guy came out. And it was like, it was like what? You know, he looks like he looks like powder, you know, the guy from the power, Victor. So you just see this the terrible and it was like it didn't look anything like mine. So I was like, Okay, well well let's change that talk to the DP, I was like, Well, you know, we got I got to shoot this, because there's no, there's no, we're in the middle of the desert, there's nothing else we can do. So we, you know, I talked to him about changing the lighting up and changing the way we're going to shoot it and how I'm going to shoot it and that sort of thing. And, and, you know, they helped. And then when I got it into post, because that's kind of one of my things specialties is I gave it to a friend and I said, Hey, you know, let's do some digital makeup on this guy because he looks ridiculous. So I had his face morph into like a skeleton or, and you know, and I had the other girl's face morph into this weird, like, core PC looking thing, and, and so on and so forth. And it worked great. And after that I was happy because I was like, Oh, good, because it looks a little more supernatural now because their face is actually morphing from some some one one state to another state. So it looked a little bit. It was funner. To to use. But But yeah, I mean, that's happened to me several times I did it on real evil to some stuff where the it wasn't that the makeup was necessarily, it wasn't that the main idea wasn't happy with the makeup on that when it was more that I thought it could be scarier. So we added additional makeup on to it to make it even scarier. So, so yeah, that's, that definitely, definitely happens. If you can roll roll with the roll with the punches with what you got to work with. But sometimes you can fix that stuff like that in post if you have the, the know how,

Jason Buff 1:11:41
Right! You believe in the idea that it's better not to see the monster, you know that it's more scary. You know, I'm a huge fan of jaws. It's one of my favorite movies. I'm always like, you know, and you know, Spielberg's big influence was a movie called cat eyes. And so he, he was like, Well, I don't know how to tell the story of the shark is terrible. So we gotta find a way to shoot this movie without showing the shark. So you know, he was talking about how this movie cat eyes you never ever see. The, the the creature, the monster, the cat or whatever? Yeah. So I would think that's another way to kind of like, you know, and even if you have a cool character to kind of keep it in the dark, you know, until maybe towards the end where you do like a reveal or something like that. Yeah, no, absolutely.

Danny Draven 1:12:27
I think I think I'm a firm believer in that. Absolutely. And it's a closed door is is way scarier than then to not know what's behind that door, or what's in that darkness. But you know, something is there is such a great technique, a horror movie making technique that, you know, that the mind of the, the audience just goes, goes crazy, you know, and, you know, and I think that's, it's a great that those are the kinds of films that I prefer to make, you know, I'm totally like more of a classical or guy, like, I like to make movies like a Rosemary's Baby, or, you know, or the well, the ones I mentioned before, you know, those are the films I like to make. But, you know, when you're making something for hire, or for as a producer for hire director for hire, oftentimes, you don't really have those options, a lot of times, they you know, the companies or the distributors, they want to see a lot more because it makes a great trailer, you know, or it makes a great piece of art, you know, or that sort of thing, you know, which, of course, is obviously completely business related, not artistic related. But, but, you know, I mean, you know, it's entertainment businesses like that, it's the combination of, of art and commerce, you know, and, and you it's just finding a way to still get your vision on the screen, but understanding that you have to walk down a wavy, you know, a sort of a way, the way of trying to get, get the commerce out of it, but still trying to get the art out of it at the same time, you know, and being able to compromise and still get get a good movie made at the same time. You know, it's difficult to do, no doubt. I mean, so,

Jason Buff 1:14:09
Yeah, a lot of the people that I've talked to who are, you know, producers that a lot of them are like, you know, we need to package it in such a way that people are going to want to watch it in the first place. Yeah, but sometimes you have to hide a good movie within a movie that's more commercial, you know? Yeah. So it's like, I want to watch this, you gotta get that initial click, and then it's like, oh, this is actually a good movie. You know, Ken jaws to me is always the perfect example of that. It's like the perfect, you know, popcorn movie, but inside of it, it's an amazing movie I've seen and I mean,

Danny Draven 1:14:36
Totally, man. I mean, absolutely. And that's, that's a great way to look at it. But I think I think I mean, JAWS, of course, was made, you know, 30 whatever year 40 years, I think now right 40 years ago, but and that was a that was such a great time to be making movies back then. You know, but I think now I mean, with the distribution being changed so much. What's happening? I'm sort of look I mean, just happen to on a movie. I just did. So you know, I mean, they changed the artwork and the campaign and everything. But a lot of it has to do with, when it comes, especially with digital distribution, it has to it comes down to like, you only get a moment for somebody to be browsing through their Netflix skewered or browsing through their Hulu queue to stop and say, Hey, that looks kind of cool. You know, the title is good. If it's usually higher up on the higher up on the list, sometimes if it's alphabetical, sometimes it's good to have like, something that starts with an A, or A B, or a C, or a D, you know, versus something that starts with a Z, you know, kind of thing, there's little, little things like that, that are can be taken to consideration. But certainly artwork and trailer are, you know, this is so key to getting people to click on it, you know, to watch it. I mean, and, and in the case of a company, like say who you the filmmaker gets paid per click. So every time somebody clicks on that, they get X amount, you know, so it's important to get people to, to watch it. And if you if that means, you know, putting together an amazing piece of art and amazing trailer, then that's what you got to do, you know, so but but the movie still has to stand on its own to after you get you can get people to click on it, but you can't necessarily get them to watch it. So you still gotta make a good movie. But you can have a good trailer a good movie good art, you know, you're you're you're you're on your way, you know?

Jason Buff 1:16:26
Yeah. It just seems like nowadays, you you know, especially with Netflix, if you go into the horror section. It's like they put all this money into the graphic design of the poster, and then you start watching it. And it's like, oh, yeah, this is terrible. Yeah, it's like, yeah, they just kind of made it. I mean, it must have been bought as part of like, a larger package or something, you know, but the movie just completely there's nothing to it. It's badly shot that you know. So you know, you we've gotten into this world, I think where it's almost kind of like social media, people are trying to figure out how to get more stars on things people are trying to just like, get things shared around. But you know, the quality a lot of times isn't there. You know, you're

Danny Draven 1:17:06
Sure I probably made one of the two of those that you click that mean, no, you're absolutely right. I mean, you'll click I mean, look, I click on this stuff. I'm like, What the fuck, you know, it just That's why I just like to watch classics, my main, but I mean, yeah, yeah, totally. It's in their broadest packages. They're bought as other deals or licensing deals with, got, who knows? You know, there's Vudu, and Hulu and Netflix, and all these other distributors that say Amazon Prime all that stuff? Yeah, so

Jason Buff 1:17:39
One of the things that I try to do kind of with, you know, the podcast is, you know, trying trying to find that kind of line between, okay, there's people, I talk to a lot of people who are just doing purely, you know, art films that are like, you know, stories of tragedy and things that have, you know, I mean, and they're probably going to be really good movie, sure, but they're never going to be able to sell them, right. Yeah, it's never gonna go anywhere. So I'm always kind of like, okay, well, there's got it, you know, like, the stuff that I write is more, you know, in the horror, you know, monster movie kind of thing. But inside of the movie, there's like, stories, characters, and there's like, an actual, you know, hopefully, you know, an actual good movie inside of that, you know, so I always try to tell people, you know, try to do something, I mean, it's good to make a movie about, you know, you growing up in a small town, and this and that, and, but, you know, you have to connect somehow, if you can connect with your own audience, you know, good, good for, you know, go ahead and do that. And that's great. But, you know, you do have to have something that, you know, think about Netflix or iTunes, what are people going to click on?

Danny Draven 1:18:45
Yeah, yeah, absolutely. I mean, again, it's art and commerce. Because, I mean, so many people I know, certainly happens a lot with me, when when people find out I'm a producer and director, whatever, that's, and especially if you're not in the business to all the all the sudden, they're like, whoa, go on a story for you. And they start telling me their life story about this and that, and, and, you know, and for them, yeah, it's, it's their own story, but they what they don't understand is, everybody's got a story, you know, but not, you know, not not every story makes a good movie. You know, so, you know, I mean, there's plenty of stories out there, like, yeah, the time that my, my boyfriend did this, wouldn't that make it a great movie? And you're just kind of like, well, not really. I mean, it's deeper than that. I mean, it's a lot deeper than that. And a lot of that has to do, I mean, it's going to it's going to do with the, the certainly the the the premise of it is has to be compelling. And the characters have to be compelling. The story they're telling has to be compelling the writing aspect. I mean, before you even get to all this stuff that we're talking about.

Alex Ferrari 1:19:51
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Danny Draven 1:20:00
I mean, we just you need to rewind and go back to the to your to your, your premise your concept. And then and then if you have a great premise and a great concept, then you you work up a treatment, you work up the treatment, you work out some bugs, you work up the script, you know, then he then you got more time to work on that script, you keep working, you keep chiseling that down to, to the way it needs to be. And if you know kind of what budget level you're going to shoot it on, and you need to limit the locations and limit the amount of people that are in the, in the scenes. And, and then when you once you get that all nice and polished up. Give it to a few people that that don't read scripts for a living and see what they think. And then and then do one more pass on it, you know, and then and then at some point around there, then maybe it's time to start, you know, getting the money to do it and put it in to actually Greenlight it and put it into and put it into production. But I think a lot of people don't spend enough time on the script. So I'm certainly guilty of that. I'm certainly guilty of films that I've made that were just like, yeah, you're just like the scripts not ready. Oh, well, we're shooting next week. Oh, you know, and you try to roll with it, like, oh, maybe there's something I can do to make it better. And you know, and you're like, No, not really. Because if it's not on the page to begin with, it's not only so much you can do with it, you know, so yeah, it's you're trying to you don't want to go into production with something that's, that's not ready. But yeah, I mean, it's, it's such an important it's actually one chat one section of this book that I wasn't able to because it's a whole different book. I mean, they can't I can't write like 25 pages about about screenwriting and storytelling and everything. So I just there was kind of an overview in my book about getting started and how to, you know, combine monsters, you know, stuff to inspire, to get it going. And then the rest is about actually making the film production and distribution and everything but screw the screenwriting aspect of it. It's a whole other book in itself. But if you're you know, if you're starting filmmaker and you're really want to get some really good books on on screenwriting, there's there's so many out there certainly story by Robert McKee is probably one of the best ones. There's an endless amount of a medic been written? I wouldn't say all of them are good, but I would say there's some there's certainly some that have been written on on specifically on horror. I think the one guy wrote one on that genre filmmaking can't remember the name of the author, but but just yeah, just take a look at what's out there. And you'll you'll see, but one of the what I find that's, that's even better than that. It means it's great to do to read it. And you know, if you if you understand it, great. If not, you know that, you know, read read more, but one of the best things to do is to actually read screenplays to get horror screenplays. If that's the genre of your choice. Certainly there are a lot of them available out there, excuse me, on the online is to, you know, to get them and to read them and to study and look at the formatting look at the way that that that it's that it's written and and really, really study the screen the screenplay page. I mean, I'm, I'm a writer myself. So I have an extensive collection of, of screenplays, I mean, I have a whole show, I mean, just just like literally like 1000 screenplays that are on my shelf, and and, you know, and I just go over when I want to and say I'm going to read the script for you turn or I'm going to read the script for knocked up or whatever it is, I mean, there's our horror films, but I mean, I have I have the script for Hellraiser. And, you know, and I have the script for House on Haunted Hill with script notes, you know, that's right. And, and, you know, that's, that's really, I think one of the most powerful ways to learn how to how to how to how to write is to read great, other writers that are really great. And study them, you know,

Jason Buff 1:23:47
Rright. I think it's kind of like through osmosis. In a way I remember, I used to read the alien screenplay all the time, you know, and that's great. And it was just like, I would read it over and over and over again. And then when I would go back and actually watch the film, I would remember kind of how it looked, you know, on this on the page and how it kind of came to life and you really realize how kind of succinct it has to all be, you know, screenplays have to be completely just tight. That can't be one, you know, moment. And that doesn't have a reason, you know, and if you read those screenplays, you know, especially the, you know, the classics or even just good movies. You know, I think you got you kind of just see, you know, you don't have it's not like a book where you have a lot of pages that you know, probably could be left out. Yeah. But um, let me ask you one more thing about that because a lot of screenwriters listen to this. Do the companies where you've worked for the production houses? Do they regularly? I mean, where are they getting their writers and screenplays from? I mean, do you find that they're mostly people that are in town or do they ever like just find people outside of town submit screenplays and stuff like that?

Danny Draven 1:24:56
Oh, yeah, sure, I'd be happy to answer. Before I do. I wanted to ask to your your aliens comment on the screenplay. There's there's actually a really cool book if you haven't checked it out. It's called Dan O'Bannon wrote it. It's Dan O'Bannon guide to screenplay structure.

Jason Buff 1:25:11
Oh really? I don't think I've ever seen

Danny Draven 1:25:12
Yeah, he actually wrote a book on on his sort of methodology to how he's how he he he writes particularly alien and he has a very it's an interesting read. He's a very unorthodox way of doing it. But I think I think it for screenwriters that are reading this and certainly for me as a screenwriter, myself, I found I found it really, really insightful to see how somebody like Dan O'Bannon, who of course, wrote aliens, alien it works at night of living dead air Redux, Archie's Nylund dead returning the living dead, he wrote return the living dead to of course. And it's really it's a cool, it's a cool, it's a cool read. You should check it out. They didn't do it. But I'm certainly I think most filmmakers would agree that but one of the best ways to learn how to make movies is certainly to one watch movies, but watch him not watch him. Just to watch him once a once just to watch him but watch it twice to study it, you know, and to really break it apart. And to to to read screenplays. I'm always amazed how many people I meet that that I asked him like, like, what do you have a screenplay? Like we would go? Oh, you want to be a screenwriter and you don't have any screenplays in your house? You don't need screenplay? No, it's just my own, you know? Like, okay, you know, so are you going to be are you going to make your own music, but only listen to your own music? You know, it doesn't make any sense. You have, you know, you have to, you know, if you if you're a screenwriter and you don't have like, either a folder on your computer with a bunch of PDFs, screenplays that you you bought, you know, to read and study or actually have a lot of screenplays in your own personal library, or if you don't even have a personal library and you want and you're a writer or screenwriter, you know, it's like, you know, yeah, kind of might be kind of a good idea to do something like that. I mean, new market presses is probably one of the most well known publishers that publish screenplays, and I would highly recommend checking out that particular publishing company, they publish a lot of that stuff, but there's a lot of that out there that you should, that you should, should get out and study. So anyway, with that said, it's a transition just into the screenwriting question. And I've hired plenty of writers. And my as a producer, as certainly, I hired them for a number of reasons. But usually, sometimes it's because I'm, I just don't have the time to write it myself. Because as a writer, myself, usually I want to write it myself. But I'm kind of like, Oh, God, I just don't have the time. And I need to spend the time on the producing and getting money to even make the thing and that sort of thing. So oftentimes, I'll have I'll have, I'll hire a screenwriter. And it's usually it just depends, you know what it is, but usually on the low budget level things, screen scripts are written as work for hire, which means that the writer actually doesn't own it, you're writing it for me as a job. So you know, you you're getting paid X amount, you know, it could be, it could be it's ridiculously embarrassingly cheap is $1,500 to $4,000 or $5,000, or $10,000. You know, depending on what the budget is usually, usually a writer gets a screenwriter gets somewhere around like 2% of the budget for what for their script. Yeah, I'm just saying in general, is just throwing that around. So 2%. So if you're making $100,000 movie, the writer might may have got two grand may have got for grant, depending on you know, how generous the producer is, me particularly I'm kind of generous, because I'm a writer myself, and I know how hard is to do that, to write anything, and then to have to turn it over, you know, but sometimes you have to do that in order to get get it made. If you're especially if you're an unproduced writer. And sometimes that's the best way to, to get started. I mean, you know, if, if you give me a script, and you have no credits at all, and I'm like, Well, hey, I can make this movie, we're gonna make it for 100 grand, but I can get it made. Yeah, you're gonna get paid a little bit. But you know, the, the production company takes it over, they pay you they own the script for that, but we actually make the film and then that helps you get another gig after, you know, that sort of thing. All right. But, but you know, it just depends, you know, I mean, with the low budget stuff, you know, usually Yeah, it's usually kind of a standard case where it's 2% of the budget or, or, and usually the writer, it's a work for hire kind of situation, you know, and I've hired plenty of different writers of all different kinds of writers and a lot of times they use alias sometimes we'll use aliases, for what we're there for all kinds of reasons. Other times they're, they who knows you know what it is, but and you they usually have a very short amount of time to write it. So usually I tend to hire writers that can write quickly.

Alex Ferrari 1:29:56
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 1:30:05
But with quality, you know. So like, for instance, so I just I hired a writer not too long ago, and I gave him the I gave him a week to work up a treatment. And then we worked out notes on the treatment I think he had, he gave him for three or four weeks to write the first draft. So I think he did three, I think he did three. But I've had people do it, too, you know, and then, you know, and then we would, we would certainly do and do several other drafts after that. But the first draft, you know, because once you work out the initial story and the treatment and stuff, the drafting part of it can come a little quicker but and that's kind of how that that process works, at least with with filled with some of the lower budget stuff at the studio level. It's a whole different ballgame, a whole different, it just ignore everything I say, because it's a whole, you're dealing with, like executives, and you're, you're you're dealing with a whole different group of people. So I'm speaking to you just as an independent filmmaker that has hired people to write films that have been made in the under 100, under $200,000 range and what a typical scenario may be like, so that's, that's what I'm telling you hear. So it's not. So if you're screenwriter, you're like, Oh, well, I can't get up for two grand for the rest of my life be broke, and my Oh, my kid's going to eat that sort of thing. Now, it's not really that's not the case. But if you're looking to get something that you have, that's already, you know, that you think could be good for a low budget situation. Yeah. I mean, yeah, you can do something like that. So. But yeah, I mean, I've had people I get people submitting all the time for scripts. Oftentimes, they're just ridiculously too complicated, or there's just way too many locations and way too many characters to, to execute, you know, it's usually the case. But you know, sometimes people come in with stuff that's just really well, well written, well executed. And it's simple, you know, and those are the ones that I tend to, to like, as far as making on on a on a lower budgeted level. So, yeah, but But you know, if you have something that you're as a writer, though, if you have something that you're you worked on for, like 12 years, and it's like your baby, don't sell it to some producer for two grand, you know what I mean? I mean, I'll be the first one to tell you, I mean, I would, if you gave it to me, and I'm like, Man, this is amazing. And it was like, usually, the guy's like, Dude, I can't give you two grand for this. No, no, I just but I mean, you know, look, I mean, just just, you have something that's like really, your, your, your baby, I mean, it all. Hang on to it. And don't just don't just let let it go for pennies unless you really unless you're part of the project. So oftentimes, I've made deals with writers to where oftentimes they're they they were producers, so they wrote, The deal was that they, they're involved in a percentage of the any profits, if any, usually there's not because movies barely make money. And, and, but they're there, they're more involved in the financial pie if there is a pie, but often, if somebody's always eaten the pie, and there is no pie in there. Oftentimes, there's no crumbs, either from the pie. Right? So you know, but But you know, it's sometimes you can make make arrangements like that sometimes it's 2% plus a percentage on the back end.

Jason Buff 1:33:14
And you think it's a good way for people that are just like trying to get their start and build up some credits can

Danny Draven 1:33:19
I think it's a great way to start? Yeah, I mean, I think it's better if you're, if you're the writer and director because I think like when you if you're just the writer, and you give it to another director, they're gonna have you're gonna remember this is an interpretive art form here we're talking about so so it starts with you starts with the it starts with the idea it starts with the writers starts with nothing but it ends it ends in the editing room with some guy like me that's going well what the hell is all this dialogue? Let's cut this out, you know, it ends with the editor, it ends with the director at the end cut your script down. So

Jason Buff 1:33:53
Let's get rid of this whole Indianapolis page this is

Danny Draven 1:33:57
Tell me about it man. You see, you see the shit that I cut out of movie scenes that they shot and you're just like, this scene is so freakin boring. It's just cut it out. We got to move on. But you know, I think I think if you have the knack for it if you have the personality to be a director and you're and you have a script that you're really passionate about you should consider doing it yourself you know being the writer director or if you do get a production company involved with it that you you you are the direct you in the terms are that you're you get to direct it even though that's that scares producers I honestly it scares them a little bit because especially on this level of filmmaking, because you have to have a first time anybody when you need to pull stuff off in eight to 10 days is very can make the producer very nervous. Because it's like this, nobody's doing that the director behind the camera, that sort of thing. But, but if that's the case, you know, hey, you know, kickstart it yourself or something go out and make it yourself you know, you know I've always encouraged people like hey man, look at you got your you got your own script. And it's great. And you think it's something that you can do for low budget. You know, there's there's, there's nothing that says you can't go out and either what you can do, yeah, Kickstarter, whatever, you know, it's a crapshoot with that too. But, you know, you could try to do some Kickstarter, you could maybe hopefully you're financially well off yourself, maybe you could, you know, sell your your ridiculous comic book collection, because you're in your 50s now, and maybe you don't need to have that anymore and sell your comic book collection, like, I think Kevin Smith did to make clerks and you know, raise the money, you know, and say, Hey, I, you know, look at I can I have a, I have 30 grand that I can put into something, you know, and instead of that, that midlife crisis car, maybe I invest in a in my movie, and you go out and do it yourself, and you put maybe you produce it yourself and you directly yourself and you do it, I think I think for me, that's always been the best way to do it is to kind of carve your own path within. Because certainly it's it's a little bit more sure that it's going to happen. But don't go into it without at least doing your due diligence and research and betting about about, about how to make movies. I mean, I mean, certainly, you know, you can read the books, you can read, you know, all you want, but there's nothing like experience, you know, and and you will get experience doing it yourself that way, believe me. So, so yeah, man. I mean, I don't know, I think that's a good way to start. And so,

Jason Buff 1:36:37
Well, can we can we move into post production? Because I know that your big thing? And I you know, I know you guys talked about it a lot on Dave boluses. Podcasts, I recommend everybody, you know, check that out, too. But I wanted to talk to you about post production. And, you know, what, what are the important aspects of that? And what what do people need to, you know, plan for when they're beginning, you know, one of the things you guys even talked about was, you know, you have to have enough budget to do your post production. And, you know, you can't just put it all into shooting it, and then, you know, expect to just like, do the post production aspect of it, you know, without any money. You know, I think people get kind of stuck with that, you know, that they, they do everything in production, and they get to post production and they've run out of budget.

Danny Draven 1:37:26
Oh, yeah, totally. No, yeah, I can totally, totally give you some good. Good advice on that. Well, I think, I think when you before you, before you get involved in your when you start, when you're ready to start shooting your film, in pre production, you need to start thinking about post production in pre production. Eric is everything you kind of always have to kind of work backwards. I mean, certainly even from distribution. I would say, I always say start start from where you want this film to end up. So if you're like, Okay, I want this film to be theatrical. Okay, well, if you want it to be theatrical, it probably shouldn't be shooting on your phone. You know, you might want to you might want to know that's happened wrong. But if you really want it to be a theatrical release, or even have the possibility of being a theatrical release, you want to start deciding on your, your, your cameras, you know, and say, Okay, well, maybe we should shoot with the Alexa, maybe we need to shoot in 4k, so we can get a 4k DCP that we can take out to screen in theaters, and so on and so forth. So you can start thinking about your deliverables like okay, we want to be able to sell this for end, we want to be able to, you know, do a full delivery on this to everywhere. Well, okay, that's, that's great. Good. I'm glad you're thinking about that in pre production, because what you're going to need to do is you're going to is, like I said, you got to think about what camera you're shooting on. You got to start thinking about your how you're going to, you know, because you need to budget that stuff out, like hey, we're going to need m&e tracks, we're going to need 5.1, we're gonna need 5.1 And then ease, we're going to need we're needed to do the stems, we're going to need to do closed captioning, by the way, you can't even get a movie on iTunes, unless it's closed captioned. And it's on so forth. So I mean, you you really need to start thinking about that kind of stuff early on and budget for it. Because by the time you get to post, if you're like, what you mean, I gotta have that how much is that gonna cost? Oh, I gotta do 5.1 m&e, what the hell is that? I gotta do, I gotta do what I gotta do to see what the hell is QC. You know, that sort of thing? And how much does that cost? Oh, my God, that cost like, $500 to do that. And all of a sudden, you're just like, you're overwhelmed and in your movie doesn't your movie doesn't get finished because you couldn't sell it because you didn't. You weren't able to deliver it. And if you're not able to deliver your movie, you're in trouble, man. I mean, you're gonna spend you know, you're because you know, these guys aren't gonna wait around forever. When you get a district when you get a distributor on the hook and they say, we like your film, and it's really good. We want to make a deal with you. Oh, blah. Then you start looking at the contract. You're like, oh my god, I can't deliver all this stuff.

Alex Ferrari 1:39:59
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Danny Draven 1:40:08
I didn't shoot onset stills or I didn't shoot, I didn't, I didn't I didn't do this. And it doesn't pass QC, because it has to, you know, normally has to pass a QC process. And you have all these post issues, you know, with God knows what you know. And they they're like, hey, you know, look, we were interested in your film. But if you can't pass QC, and if it's not, if you don't, if you can't deliver what the contract says that we need as a delivery, we can't we can't take your film. I've seen that happen several times with people, you know, they their movies, just undeliverable. It's not bad, it just they couldn't deliver it the way the distributor wanted it. So the distributor had to pass on it,

Jason Buff 1:40:45
What would cause a film not to pass QC?

Danny Draven 1:40:48
Oh, so many things. So many, they actually, it's one of the things I have a really good chapter, probably one of the only ones that are in print, I think in a book about the about the whole sort of the process of delivery, you know, mastering and delivery and all that stuff. And I have a little bit in there on QC and QC for those of you don't know is estates quality control. And it's a process. It's a very subjective process. And what happens is, your movie goes to a lab, let's just say like, like, I don't want to mention any lab to talk to me after this, no, your B goes to a lab and use it for QC process, what they do is they take the master, and they run it through the wringer. They, they they look at the video, the levels, the gamma, all all these things, they run through a machine and they run it through this machines machine, I'll say all this movies out of the gamma does this and there's there's dead pixels on these shots. And there's the shot is out of focus, or there's a there's a there's a C stand in the shot. I mean, I mean, literally stuff like that, like there's a C stand in the shot, you have to that's that's a QC flag, or a dead pixel, which can happen, you know, on digital cameras, sometimes it's just a dead pixel in the middle, very hard, you know, to get rid of those. Sometimes, if you're shooting on film, it could be film scratches, you know, all the way to stuff being out of focus. And so it's a it's, it's graded, like a by a number system. So you have like, one, a one, two, and a three, like a one is like, kind of there just letting you know, kind of thing. It's not it doesn't won't cause you to pass too. It's kind of like, not really enough to it's bad, but it's not that bad. Three is like absolutely, you have to fix this kind of thing, you know, so it's graded on a scale. And in my book, I put in, I think two examples of what a QC report actually looks like. And ones that have passed and ones that have failed and they'll they'll pick out all kinds of stuff audio chess particularly audio they'll they'll pick out things like the Foley is off or she has a bracelet on but we're not hearing the bracelet you know on the m&e track, I mean, stuff like that lip smacks, you know, I mean, just the most ridiculous stuff that you're just like, Oh, my God, you know, what is wrong with these people? So, yeah, but it but it's a very real and a very important part of the selling of the film process. So it's,

Jason Buff 1:43:20
It's like, if there's just too many things in there, then you fail the QC checks.

Danny Draven 1:43:24
There's only two outcomes to QC. Okay, pass and fail. There's no in between. If you fail, forget about your distribution. I mean, you have a chance to fix it. They'll say, Okay, well, it failed. So you need to fix all this stuff. But if you go back and like I can't fix it, there's no there's no way I can fix it. Well, you're probably not going to get the distribution deal at you just you try to get because nobody, no distributor wants to take a movie that's failed QC. And certainly for TV for television, you know, like my film goes smart. premiered on NBC Universal chiller TV, he has a main television network. So see, you know, but it had to pass a QC. And it did because I shot it on 35. And I did the post. So I made sure it passed. But it you know, it had its its sheer fair problems, but I was able to fix it. And they weren't. They weren't too horrible. But you know, is there?

Jason Buff 1:44:10
Is there any way to test it yourself? Before you send it over? Or? I mean, are there ways

Danny Draven 1:44:16
Not really because it's subjective, because you're giving it to a lab that's got some dude in there that's getting them, you know, eight bucks an hour to sit there, run it through a machine and watch it into say whole? Oh, yeah, it's the levels or the there's really not 100% way to say, you know, yeah, this is definitely going to pass QC because I did it myself. But you certainly you certainly can look out for things like and I can tell you firsthand, you know, if your shot is ridiculously out of focus, it's probably going to get flagged, if you have a C stand in the shot, it's gonna get flagged if you're if you're not if you're one of the most common things as the levels are falling out of the legal you know, so or the legal zone for levels. But oftentimes that can be fixed with filters and Final Cut or Adobe Premiere and stuff like you can add a filter to that. And you can get those levels back into a elite or what they call an illegal illegalized. area. And titles around a title safe zones, that sort of thing. You said there are some there are things that you know a lot about post production that you can look out for, like I can look in a movie and tell you if it'll pass QC, usually, from visually audio not not not as much because you have to really they really have to listen to it. And really QC like the m&e tracks and make sure like, there's footsteps filled in and although there's fully where it needs to be that sort of thing. There are different different labs or you know, sometimes, you know, I've had stuff that they've told me to fix. And I went back and said, Yeah, I fixed it. No problem. And I didn't fix it. I was just bullshitting. And then they passed it. You know, and I happened like two or three times, because I'm like, oh, yeah, I fix that. Yeah. Well, that pixel that you said, yeah, I totally fixed it. And then they come back, and they go, okay, great. And then they pass. So that's why I'm saying it's a very subjective process, you can have it go, you can have it passed one QC house in the United States. And then you can give it to a foreign place that that que sees it and you'll get a whole other list of problems that they didn't pay. So it's a really weird, a very frustrating process for a filmmaker to to get past that stage. But, but I will say is one of the big hang ups for people, especially on low budget, movies, because you don't really, a lot of times have the money to get it fixed. So that's one thing you really need to be careful with and watch out for. Okay.

Jason Buff 1:46:41
So can you walk us through the process? Okay, you know, just editing the film and everything like what? What the process is, you know, are you typically editing as they're shooting? Or? Can you give me just an idea of how that all gonna come together?

Danny Draven 1:46:56
Yeah, quick idea. But I mean, it typically, typically, no, I'm not, not not really editing as they're shooting. It depends. I mean, if I'm full moon, sometimes we used to do that when we were making Puppet Master 10. And stuff like that. Sometimes I would be editing as they're shooting, they would give me because I was just the editor, they would have Charlie bandwidth to give me the material on like a daily basis, I'd be cutting as we're going and that sort of thing. So so that that can certainly happen. But sometimes, if it's your own picture, you're not really thinking about that, right? Now, you're probably just more concerned about getting a shot. So usually what happens is, after you get it all shot, then you then you, then you meet you either, if you're not editing it yourself, you'll meet with an editor. And excuse me, you'll you'll go over with it, you'll go over with the editor, you know, kind of what what's going on, the editor will, you know, of course, get the script usually what's called a line, a line script that they had, if you had a script supervisor on set, and they'll get an idea of what the coverage is like and what takes you like that sort of thing. If you even had one, a lot of times a little budgets, they don't even have a script supervisor. And then and then it's pretty much up to the editor. At that point, you have a conversation couple conversation with the director and these things start cutting away. And then he just goes through a process of you know, an assembly and director's cut, and producers cut oftentimes, until you until you get it locked. And then once you get it locked in the new you head on to sound from that point forward. But the editing process though, one thing I will tell you and this is another area that you really should spend the money in, is, look if you're a great editor yourself, fine. But if you're if you're just you know, a guy that cut a few commercials together a few car commercials together a Doritos commercial is not a feature film editor, you really got to look at who you're hiring as an editor because editing is is so important to the process. And I've added so many features to helmsman over I think I'm like 100 and something now feature films. Now. I mean, a lot of them are just black, but I mean the the one I mean where I edited for Sci Fi Channel edited for people and it's just important to the editor

Jason Buff 1:49:20
I'm losing you a little bit. I can't really hear you. You're dropping out a little bit. Are you going through a tunnel? Yeah.

Danny Draven 1:49:28
Yeah, it's better to I was saying it'll be on on a experienced editor because in the long run, it'll really save you it's just got a really good DP or anything else because a really good editor can make or break your movie they can they I can cut a scene 18 different ways and get completely different meanings every time in the scene. But, but you know, so so that's what I'm saying. I mean, as an editor is just important. It's not just a matter of slinging together a bunch of coverage.

Alex Ferrari 1:49:57
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Danny Draven 1:50:06
That's not editing, editing is a craft, like anything else, just like, you know, cinematography just like production design. And it's, it's the end part of your film here, you know, so it's everything, it's timing, it's, it's, it's performance, it's whether or not to show the knife yet, or to show it at the end, if I cut a scene, and I show you the knife too early, the scares gone, the scare might be gone. But if I show it at the end, you know, the scene could play a completely different way. So that's an enormous amount of power to have over a movie as an editor. So that's why that's why I'm just really, you know, saying like, hey, you know, is an important part of the process and, and really get somebody that knows how to cut feature films together. And if it's yourself, great, but if it's just somebody with no experience, you know, I would really advise against it. So feel like you edit after you get that done, and you you beautiful edited thing together, then you can move on and you lock the picture, which means no further changes to the to the to the picture. And then that can be given at that point over to the sound department and the sound starts into it. And that's also when the composer usually starts and CGI and everything else starts at that point titling and all that.

Jason Buff 1:51:23
So are you able to have like composers for these? I mean, is that simple? Yeah, it's within the budget.

Danny Draven 1:51:27
Yeah, absolutely. Well, my wife is a composer. So I'm lucky.

Jason Buff 1:51:31
That's right. I forgot about Ashley.

Danny Draven 1:51:33
She's She plays for guitar for blue band group. And she's also a composer, film composer. She She scored a lot of Mine, mine films and everything too. So it's convenient. Definitely a convenient relationship. Right? So yes, come in. Let me let me tell you here too, because this is also extremely important. One of the one of the things that's very, that's seems to be like a plague these days, because that's what

Jason Buff 1:52:04
Dan are you there? I can't hear you. Made sure to call him back. Hey, we're back. Just keep going

Danny Draven 1:52:15
You want me to call you back, is it okay?

Jason Buff 1:52:16
He's gonna connection. Okay. Yeah, the connection is good. You were you were saying the one of the plagues.

Danny Draven 1:52:21
Okay, maybe plays not a good word. But one of the one of the real mistakes, I think that that I see some filmmakers doing these days is, is the, the use of music libraries in place of an original film score. Now I'm talking, I'm not talking about trailers. And I mean, look, I mean, if you trailers or documentaries, or whatever you need, they find you need to pull a piece out or a song out or whatever, okay, fine. Because they, you know, those libraries can have their uses for certain for certain things for certain, you know, corporate videos, or, or commercials and, you know, you know, that, that, that that's great, but but this is, of course, my personal opinion on the on the matter. But for me as a filmmaker, like I would never pull out music from a library, absolutely not. And there's a reason for that, I mean, amuse a film is an original piece of work, you know, I mean, it's like a painting, you know, I mean, you're you want to have an original composer come in and do an original score to your film, because your film is unique, it flows a certain way, it's edited a certain way. It's, it has a certain aesthetic, it has a certain sound to it, it has certain instrumentation that you want to enhance the performance of the characters, you're not going to get that from a library, you know what you're going to get from a library, you're going to get the same cue that 19,000 Other people just used in a car commercial and a feature film and something else that people just are using over and over again. So it's really to your advantage as a filmmaker, to hire a composer on your feature film, and get an original score, the audience will love you for it, you'll love yourself for it. And there are lots and it's not, it's not expensive, lots of composers out there that are hungry, looking for work that I'll even do that'll even do it for experience. Just to to work on it sometimes, you know, I mean, just you just need to find those people and reach out to those people to do an original score to your movie. It is absolutely worth it and do not cheap out on the music. Because I mean, even George Lucas will tell you, that sound is 50% of the movie. So you know history because you know, we see with our eyes and we smell with our nose, but we hear with our ears. But since we're not in smellivision, you know, seeing and hearing so it's like kind of a 5050 experience. So sound and sound and music and all that stuff is such an important part to your film. don't cheap out on it.

Jason Buff 1:54:50
Do you use a temp track when you're editing or whatever?

Danny Draven 1:54:52
Yeah, that's fine. Yeah, totally. I look if you're editing, you're editing and you're you're using Alvin Alan Silvestri temp track because you just want to give the composer an idea of something. Yeah, that's fine. But I'm just saying at the end of the day, you know, you have to certainly a temp temp tracking is very common. Yeah, you people just putting in music just to get an idea, you know when they're cutting, but the end result is something completely different. So that's, that's, that's, that's obviously a good way to to do it. But when you I have a whole chapter in the book about the music of horror films and I interview, I interviewed some amazing composers, you know, in there, I mean, John, John Altman, John Debney, you know, it just, you know, some great folks. And they, I really get into it with him about that stuff. And I think it's very insightful for you to, for the readers to read that chapter on music and sound, it's really it's really a good one. It's actually one of my actually, I think it is my favorite chapter in the book, it's, it's actually quite extensive, do the interviews. But but you know, music though, too, I mean, you know, it's there, there are just so many elements to it. Between instrumentation and, and, and the overall feel of scenes and everything music really helps the audience. It really helps direct the audience to the emotions that they want to feel in a scene and for you to just like, pull something out of your hat. You know, it's a shame it's too bad. You know, and I think it can be at you can really improve yourself if you if you hire a composer so

Jason Buff 1:56:24
So did they come in during as the you know, you liked the picture? It goes over two sound posts, they're doing the, the, you know, fully in the designing and everything, does the soundtrack come in at the very, you know, after all that happens, or is that kind of going on at the same time?

Danny Draven 1:56:41
Well, sometimes, sometimes you can have, sometimes you can get it depending on your relationship with the composer, sometimes you can get if you're married to. Nobody, sometimes if you're if you're like, before you even, like unreliable, like I had, I had the music, music ideas before we even started, I had them, you know, like, as, hey, you know, I want this kind of style. And it was able to start kind of getting going on the music early on you before we even shot the film. So I mean, I think sometimes you can, if you have that kind of a relationship with a composer, you can say, hey, I'm kind of thinking I want to do this kind of thing. You know, we could be stuck coming up with some ideas. And then they can start doing that early on. But, but what normally happens is this, you you shoot the movie, you cut the movie, you lock the movie, and then what and then it goes to the soundstage, the sound is down. And not an actual soundstage. I mean, the sound, the sound editing process, so the music process stage of production. And what you the director does what the director should be doing at this at this point, after after the picture is locked as you need to, you need to sit with usually three different kinds of people, usually, your sound designer, your composer and your, your CGI artists, if you have one, which a lot of times you don't, but sometimes you do, and you'll need to sit with them and talk about the special effects shots that you need to do. But more commonly, you're probably on low budget, it's probably going to be just your sound and your music. So what you're gonna do is you're gonna sit with, you're gonna hire a sound, a sound designer, and a sound editor, and they're gonna, you're gonna, you're gonna do what's called spotting, you're gonna spot with these guys, you're gonna, you're gonna watch the film from beginning to end. And you're gonna give them notes, you're gonna say, this scene, I would like to hear metallic sounds coming from there. And I want more of a bobcat growl on the monster, and I want this. And they'll just make notes as you're going along, and you'll vote it, believe me, they'll thank you for it, because it helps them saves them time saves you time, that everybody's on the same page of what kind of sound design you're looking for. Then you do a spotting session with your composer. And it's the same sort of process, but you're talking more in terms of music, you're saying I'm I'm thinking more like, you know, you know, depending on how detailed they they get with you and what your understanding is of music and how it works. The conversations can be very detailed, and they can be very generic, they can be very much like Well, no, I think there should be some music here, but I'm not really sure what. And then the composer will say, okay, cool, I'll do something there. But I have a I have a little bit of a music background. So when I talked to my wife and about composer, we have like a nice conversation about like, I don't know about the you know, the horns, and maybe the D minor is better, maybe some piano work here, that sort of thing. So it's a little bit more detailed. But I think in general, when you're talking to a composer, it's better to give them give them the emotion that you're going for in the scene, like this scene is sad. This scene is scary. This scene needs this scene. This is a really big moment. And I don't want to hear any music at all until we see the knife at the end. You know that kind of direction for your answer. And again, the composer will thank you for this. And they have a clear idea of clear direction of where they're going with that. And then same thing happens with the CGI you do the same thing.

Alex Ferrari 1:59:59
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Danny Draven 2:00:08
I sit with them and you spot it and you tell them what kind of special effects you want, you know, I want it to glow, and I want the guy's face to morph into a wizard or whatever it is. And I want it to be green and that sort of thing. And, and that and that's really kind of in the in a really quick nutshell, the entire part four of my, my book and that's kind of what your what you got to do there at that stage? And

Jason Buff 2:00:31
Are there any typical mistakes that you see? Like if people want CGI in a scene? Are there any things they need to write? Make sure they have for you to do that?

Danny Draven 2:00:40
Absolutely. And that's that's the last chapter actually, as far as a post production, and there are many, but to answer that specifically, yes, the oftentimes, like I did, a lot of movies that I had come in, had one of their biggest problems is shooting the wrong plates. You know, like, they think that oh, well, we'll just remove the background, and then we'll just throw some green, some green shit behind them, and then we'll take it out and After Effects, and it'll be great. And then they come in and and then I mean, I've had that stuff come in to me. And it's like, yeah, just take out his take out the background. I'm like, Guys, you didn't like the frickin green screen, right? You just put up you just like, put some green cloth behind the guy. You got in too close to it. He's casting a shadow on it. How am I supposed to pull him out of that background and make it look believable? You know what I mean? Like that sort of stuff that happens all the freakin time. Or, you know, somebody will be in front of a green screen, but they're wearing like a green shirt. You know, it's like, shot this right? You know, it happens, man. I mean, in the little things like that, you know, there's a, and there's, you know, there's plenty of books out there on green screen, too, if you're if you're doing green screen work. But that's one of the big things I see coming in is people that are wanting to do green screen work on the low budget level, but they don't shoot it, right. They shoot it very, they think just because it's green, that's good enough. And it's not believe me, there is there is a very special way to do that to get it looking good. And you know, it can be a million other things too bad sound is also a very common thing. And it just you just had bad sound on set, and nobody seemed to notice. And now the big problem. Or if there's voiceover make sure you get it recorded on set, if you can, because the last thing you want to do is to be having to bring back actors, because and especially if they have to do ADR and replace their dialogue over back over badly recorded dialogue. It looks terrible, first of all, most of the time, and oftentimes they you lose the original meaning of the performance. That's what I'm saying. Right. So, I mean, I think it was Kubrick that didn't do ADR at all because he was like totally opposed against it at least I think that's what I heard from full metal jacket or something like that. They wouldn't do ADR and you know and I'm with him when I'm if I'd say because it's like man, you know, ATR socks as I know there's a match that happened on set and when you have to replace it in the studio is it's not it's not the same it means not the same. Yeah, so you get it so yeah, so I mean there's there's other things you know, slating is a big issue a times for you know, people that just horrible, horrible people that just don't sweat you know? And like what's wrong with you? slating is is just inexcusable, you really need to do a good slate, a part of the editor and for your own sanity. And there are apps on the iPad and the iPhone. I can't remember I mentioned in my book, but I can't remember what it's called off the top my head I think it's called Movie slate or something like that. Just look at the iTunes store and I think it's like 20 bucks or something. And it's, it's just, it's amazing. You know, it's just an iPad, an iPad or an iPhone app and you just put the iPhone in front of the camera, and you just click a little button and it goes dTT click like that and it's slated for you, you know, so it's a good high tech way to do all that stuff.

Jason Buff 2:04:06
Now when you're when you're dealing with these higher end cameras, I do you have a high end audio track that's going into the camera that you've got or are you still just having to sync all the audio.

Danny Draven 2:04:19
Well, what I do this is what I do is I make sure that my sound people are doing two things that one one they're running a line into the camera. Okay? So you're getting recorded on camera but they're also running it to a backup, a high quality backup. That is usually running into a recorder that is that can record it that way high quality way higher quality than the camera actually can. So usually the audio sounds better on their recorder than it does on the camera. So what I do is I actually resync I resync the film so I bring it in I use the the the audio that they that they did that they recorded on their their their high end recorder At higher bit rate higher like I usually do, and I need to do like 96k 24 bit recording, super high quality audio, right? And then I resync it with the material that way now, is that the most common? Wait, no, most people just take it right off the camera. And oftentimes, that's fine. So you but if you take it right off the camera, it's always a good idea to have a backup too, you know, because if the audio is fucked up on the camera, I had a movie that came in one time, and I kid you not 50% of the movie, they thought they had the audio on the camera. It was all distorted because somebody didn't set the level right going into the camera. So he was monitoring, he was monitoring it Okay, through his mixer, but the output from his mixer going into the camera, the camera was set at a different level. So it was distorted everything that was being recorded when the camera was restarted, and there was no backup. So every came in it was like that the whole time. And they were they were totally devastated. totally pissed. fired the fucking sound guy. And, and it was we had they had to ADR like 50% of the movie, and it looks terrible. It's dreadful. And because you couldn't even hear what the guy said to begin with, because you couldn't even tell what he was saying. You had to look at his lips, you know, versus like, normally ADR at least if it's bad audio, you can kind of hear what they said to match it. So, so yeah, I mean, that's a big problem. Sound is a big problem in post, so pay a lot attention to that, and you won't be sorry,

Jason Buff 2:06:36
Do you typically have a love on every actor and the boom? Or How's that, like,

Danny Draven 2:06:41
One of the most difficult found job sound shows that I directed was really evil. And the reason for that is like they're swinging around 360 running down halls. It was it was it was actually one of the most difficult technically to shoot at and a lot of that has to do with the camera the sound the audio and we I was hiding and drawers and bowls and laying on grant the ground. I mean, I was hiding all over the place. But sound on that was very difficult. And I knew it because I have the post experience. So I told the producers and so I said hey, man, we you got to hire the sound guy, this one sound guy I've used before and I said, you know, he's got the gear, we need the lab, all these actors, you need to run the audio into this mixer and all this stuff. Otherwise, we're gonna have we're gonna have a clusterfuck and post soundwise Luckily, they listened to me and we so yeah, really evil when you know, we everybody's got a lab on there running around the sound guys ducking around in rooms and whatnot. And that's kind of how that was made. But usually it's usually it's just a few labs and a boom you know and and that's that's plenty for what you're doing. But you know, when you're found footage is a little a little harder to make because you're because of the you're not shooting in just one direction. And then you can move the cast and crew and video village all the time, you know, you're swinging around 360 And now see and everything. And it was also a waiting challenge too. So yeah, labs Labs is always a good idea.

Jason Buff 2:08:12
In that, do you have to light the whole thing like I mean, you've light everything and just like start shooting or do you actually light individual stuff, individual shots?

Danny Draven 2:08:21
Well, since we were we were shooting in a practical location and actually abandoned hospital, we couldn't light from above, you know, wreck, the movie wreck that that whole house, that whole building that they're in, that was a soundstage. That thing they did like a two storey soundstage that they lit from above, so they could swing around no problem because they had lights already rigged. Now in our case, we're shooting in practical locations, so we had to hide the lights a lot of times. And then there was some story element like there was this film crew shooting so we left the lights around and so on so forth. And that was one of our sort of cheap ways to try to leave lights in the shot and that sort of have some sort of meaning why they're there. And and but you know, for for our but now we have this pre locked the scene so we can see 360 as much as we wanted. And that's how most of that movie was was shot. But it was it was a difficult shoot, technically speaking for a lot for those reasons. So,

Jason Buff 2:09:21
Okay, let me ask you one more thing about post production. And when you're talking about budgeting, if we're saying okay, let's say for example, we're trying to shoot a $50,000 film, how much of that is going to be needed for post production? Like how much do you need to have to have, you know, an editor sound mix and you know, a score. I know it's always different, but just to give you kind of an idea,

Danny Draven 2:09:51
A $50,000 budget.

Alex Ferrari 2:09:55
We'll be right back after a word from our sponsor. And now back to the show.

Danny Draven 2:10:06
Yeah. Well, I would say, I'd say somewhere maybe around. I don't know, maybe, maybe, maybe 7030, maybe 70. For your, for everything, your production, actors everything, and then maybe 30 for your post budget, and possibly somewhere in that range, maybe 35, maybe even 40, depending on what you're doing. But I would say that say somewhere around 7030, maybe it could could work for you. Because

Jason Buff 2:10:36
You said ridiculously low or is it like on par? I mean, I don't even know where that fall.

Danny Draven 2:10:40
It's not. It's not I wouldn't say I guess this is this is gonna be everybody is gonna be a different answer on that. Because I mean, I have a lot of resources for posts, too. So I, it just depends kind of what you have, you know, what you have to work with, you know, I mean, editing software is incredibly cheap these days. But it's not the software, it's the person the operating it. So, you know, you could buy Final Cut for 300 bucks, but you can't really get a good editor for 300 bucks, you know, so. But if you're already a experienced editor, and you can cut the film yourself and save money, yeah, you're gonna save five grand in your budget or whatever it may be. But I would say 50 grand, you know, you're not your 50 grand budget, you know, you're not paying, you know, you're probably paying somewhere, you know? Yeah, I would say somewhere maybe in maybe like 60 40 to 70 30 30 and 40 being the post end of things. It shouldn't push and be as much as your production budget, I guess, is what I'm saying. You know, production is going to be the chunk of the money is gonna go to the your production.

Jason Buff 2:11:43
All right, that's gonna do it for today's show. We the phone kind of got funky there. And we were having some technical difficulties. And then we talked for a little bit more, but it wasn't really part of the show. So I'm just going to end it there. I want to thank Danny Draven for coming on the show. Don't forget to check out his book, The filmmakers Book of the Dead absolutely the Bible of horror filmmaking, the you know, go to Amazon and get it today because it's a really if you want to be a horror filmmaker, there's like, just tons and tons of information in there. Okay, so thanks, guys.

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IFH 675: Inside HBO’s Writers Room with Showrunner Daniel Knauf

Today’s guest is writer and showrunner Daniel Knauf. Daniel Knauf had a couple of small credits to his name—a TV movie here, a stint on Wolf Lake there—when he managed to sell the intricate Great Depression-era genre show Carnivale to HBO.

The series, an intricate blend of meticulously researched period detail and secret-history fantasy purported to tell the tale of what happened when the last two “Avatars”—superpowered beings of light and darkness—met in the United States on the eve of World War II. The series attracted a cult audience that remains devoted to this day, but a mass audience wasn’t sure what to make of the program, and HBO canceled it after two seasons, saying the show’s story was finished, in spite of Knauf’s plan for a six-season run.

We go deep inside the writer’s room, what it takes to be a showrunner, and many of his misadventures in Hollyweird!

Enjoy my conversation with Daniel Knauf.

Alex Ferrari 1:20
I like to welcome to the show Daniel Knauf. Thank you so much for being on the show my friend.

Daniel Knauf 3:53
Oh, I'm happy to be here.

Alex Ferrari 3:55
So first, first off, you have well you have a very impressive career and resume. So we're going to get into a bunch of the stuff you've done. But first and foremost, how did you get started in the film industry?

Daniel Knauf 4:06
Crazy story that? Yeah, whenever I whenever I do seminars, and inevitably, it'd be like, how do I break into film? Which is funny anyway, because it's like what, you know, because there's larceny is kind of hard baked into the entertainment business. And so the language reflects it. So it's like, you don't hear people say, Well, how do I break into accountancy? Or how do I break into plumbing or destruction? You know, it's like, we got to do A, B and E to get into this business. So that question will come up and in in, it's like, I'm singularly unhelpful in a way. I mean, I was insurance broker until my mid 40s. I did that for like 20 to 23 years I ran a business and And while I was doing it, I was, I'd always want to be a screenwriter. And I'd studied, I'd studied creative writing in college and grown up in Los Angeles. And so I kind of had, then I love movies. I mean, it just, it was my favorite thing in it, but I have three kids, I had to raise them and I had to make money. And there was a certain, you know, lifestyle, I wanted to have a house and you know, be able to pay my bills and that kind of thing. So I kind of set it aside. Um, around the time I was 22 and got married, it was like, oh, yeah, this isn't grownups do. And then, around the time I was, by the time I was 27, I was actually going insane. I mean, I was, like, like, literally, like, I was not a happy kid. And, and, and sighs going through this crushing depression, and I started writing. And it brought me out. And I realized, yeah, um, this isn't something that I want to do. This is something I kind of have to do. I'm just, my brains wired this way. And I need to be doing something creative in order to, in order to, it's like a shark has to swim, you know, I have to do this thing. And I mean, so when people come to me seek I've always wanted, right, I think, Well, I've always wanted to be a bird. It's like, I don't have any choice. So it's a so I started doing that. And I focused on really developing my craft and writing screenplays and reading books about screenplays, you know, Synbio, Syd fields, books, screenplay. And other books that were some of them were useful. So when we're completely useless, taking some seminars, going to UCLA, UCLA Extension here in LA has some great classes. And in just basically focusing on learning the craft, and, and I, getting some mentors, I had a, I had two very good mentors. My first mentor was Chad Fisher, who wrote the last voice we met when I was in a workshop at UCLA, and ended up writing some scripts together. And, and she kind of took me under her wing and really, really taught me a lot. And then and then I reached, I hit. Like, I hit my 40s. And I said to myself, and I put it off. You know what? I told myself, this isn't happening. By the time I'm like, 40 I'm just gonna do something else. I'm start reading how write novels because it's sort of a young man's game. And you know, breaking in is, is any 4040 Something year all you know, slightly overweight. Be an EEG, I'll tell you is probably a lot easier when you're in your 20s. And I, I come from a long line of like, really sore losers, like, we're the guys who flipped the Monopoly board, he throw tennis practice at people, right? Yeah, my brother, my brother always says, His fate, one of his favorite things is, show me a good loser. And I'll show you a loser. So I just said, yeah, it's gonna take one more real run at this, it created a website called movies.com posted the first acts of all my scripts that I'd written up to that point. And, you know, by then I'd had some success I had, I did sell a script in the in 1993. That ended up being a movie for HBO called the blind Cestus as a Western, but then, nothing after that. It was like, yeah, it was like, Dead was nothing. It was, yeah, it was kind of like, you know, check EEG or, you know, bouncing this x 15 off of the stratosphere, you know, it's like, wow, it's coming in too hot. And, and so, I was really, you know, the customer slump. So I, I just created this website and put the stuff on and I got a call from a guy, router kale BOD, who worked for a guy named Scott wine and in Scott was an Emmy winning director. And he had told Robert, you know, I'm tired of reading doctors, lawyers, and cops show me something different. And Robert found the first act of Carnival. And he contacted me say, I'd like to read the rest of your pilot, and I'm thinking what pilot and I remember Oh, yeah, you know, I I've taken this crazy 200 Page screenplay that didn't work and thought maybe this isn't a feature and I I collapsed, the first act of a pilot. And so I showed it to him and I met with them and they were very, they were very helpful and they told me I needed to do a Bible I didn't know the Bible was in a, I did this Bible for Carnivale. And then we took it to HBO and all sudden it was like, they bought it. And, and, and I was executive producing, and in writing an HBO series, so I started my career at the very top of the heap I came in. And, you know, it was weird because it was like, nobody worked with me, I'd never done another television show, I had no reputation in the business, I just came out of like, left field, and I'm running an HBO series, and they're, you know, they only would have like, you know, four or five shows on at a time, it was pretty, you know, kind of a high up kind of position in it for somebody who was really a nobody to be in. And I mean, I actually got to a point I remember reading on on IMDb, there was like a rumor going around that I didn't exist, and that I was under a pseudonym for David Lynch, which was like really flattering, but not good for the brand. And so I did the show for two years, and I really kind of hung on by my fingernails. So it was a it was it was, it was a kind of a terrifying experience. Because it's shark tank in there. And, and just to answer your question, it's like to, for me to give advice to someone on how to get in, I can't really say, I come in, you know, I was a baby writer for a while, and I got a story editor job on another show. And then I, you know, built that up and I went, I didn't do the same trajectory, as most TV writers do. I mean, I know what that trajectory is he graduated from film school, you pull every every favorite you can get, and you try to get into the into a writers room. Whether you're in there as a office, Pa and you're bringing coffee, or whether you're writer's assistant, you're just taking notes. And that's really the way into TV writer, it's in no TV writing, it's really very much. It's, it's very much like the old, you know, like, getting into plumbing issue making back. Joining the guild, it's, it's, you know, the mine, I just I broke right through it. It's sort of the top now that we're way down ever since.

Alex Ferrari 12:26
So you said it was it was a shark tank? Can you explain a little bit about what was about that experience? That was the Shark Tank? Because I mean, you have a very unique story. You're right. Most people don't start off running an HBO series.

Daniel Knauf 12:41
Well, I wasn't running it.

Alex Ferrari 12:42
I mean, I mean, but you know what I mean? Like, exactly producing it,

Daniel Knauf 12:45
The first year run was running. But well, really, the main reason what it boils down to is, is there's a lot of money on the line. And they were putting a bet on an untested talent. And that's kind of terrifying for a major corporation,

Alex Ferrari 13:07
it was, it was like 4 million an episode or something like that, right,

Daniel Knauf 13:10
is 3.75. And first season, as far as I know. And that was, at that time, the most expensive show on TV. And we had a huge cast, and we had extras and elements and a lot of outside days, and some special effects. And so it was it was a it was a hugely expensive undertaking. And they would have loved to had a season hand at the top. And that's what they kind of wanted to do. That it was like if we could find a guy who can take this this other guy's crazy idea and make it work. I'm sure they would have scraped me off at some point. But they found to their kind of their horror. And I'm not saying this, you know, Pat, myself on the back right here. This is what I've been told by other people who were involved at the time, they said, What they found was, nobody else knew how to write that show. So they were stuck with me.

Alex Ferrari 14:06
So you see you wrote yourself a niche.

Daniel Knauf 14:08
Yeah, I mean, really, what else? I mean, basically what I did was created it's like it's like sitting out creating a board game where everything you do well is something that wins that board game and it's custom designed for every single thing you do well and and they realized so I probably guessing to their abject horror that you know that they needed me and they couldn't get rid of me and it would have been easier to get rid of me because I was so green and from my standpoint, I didn't know the rules and we're getting into Hollywood and dealing with Hollywood people in the entertainment business is a lot like suddenly getting into Time Machine finding yourself in the court of King Louie the 14 and year there's a whole battery of sort of Kabuki like rituals and certain things that have to be said and how they're said and pecking orders. I remember my first I sent a memo out one time and the insurance business, you send a memo out and you just it's here it is here. Everybody hears what's going on. But you know, I got called by one of the executive producers who said, What do you think you're doing? It's like, what I mean, what am I doing? I'm setting up this memo, about, you know, some nothing. Oh, he climbed up my ass about, oh, you have to put this person's name first and this person's name Second, and this person's name third. And so it was really a lot about just learning these weird customs and rituals and expectations. I also didn't know, what was a reasonable ask, like, you know, was it a reasonable ask, you know, if I said, No, let's not do this. Yeah, it's pretty easy if you don't have a really strong knowledge of physical production. And I didn't back then, to step on the ant hill. And I did that pretty regularly. I learned very quick study, and I learned and I make, I generally don't make the same mistake twice. I just make every possible mistake, one. Fair enough. And so it was it was it was kind of a jarring, terrifying kind of experience in which I was kind of hanging on by my fingernails, you know, at all times. And feeling like a stranger in a strange land. But I, I did the full two years and in in those two years, I pretty much learned the lay of the land. And no, so after that, I knew, you know, exactly, how, how the sausage is made, and in how to I really had a love for physical production, and ask a lot of people who are very knowledgeable questions and learning about that. And, and so it was since then, that was Carnivale was kind of like film school. You know, it was like hell of a film school. Yeah, I mean, there's just there was a there was no, there was an immense amount of there was there was there was money and stature and everything riding on that. I mean, our The sad thing really is the expectations HBO had for the series were wholly unrealistic. And that's one of the things that killed us. If we went on the air on HBO now, you know, they'd be good. Consider. It's like an unmitigated success. But they were saying, Oh, we expect to score higher numbers with this show than the Sopranos. And when I, the day, I heard that I was going, Oh, God, we are so dead. Because the sopranos is mainstream drama. And whenever you get into genre stuff, even more so back then than now, where genre has kind of, you know, oozed into mainstream. Back then there were people where as soon as Ben heals a little girl at the beginning of the show, they're going to turn it off, and they're not going to turn it back on. Because that's not real, you know. And it's, there's some people no matter how well, it doesn't matter whether it listened to a super good jazz or really crappy jazz, they just don't, they can't differentiate because there's still like jazz or rap or country western. And for, you know, shows involve magic, or supernatural or whatever. If people aren't into that, no matter how good you you do, you're going to lose that audience.

Alex Ferrari 18:34
Do you think that carnival would have had a better chance in today's environment, like on a streaming service, like to have a longer run,

Daniel Knauf 18:41
I suspect we would have done our full run. If it came out. If it came out, I would say even if it came out, like, two or three years after we did come out, we were really on the bleeding edge of everything. And people just weren't really ready for that show. And it would have been easier to because allowed to a lot of what we were doing in the first season in the first season drags quite a lot. But a lot of it was about just teaching people the vocabulary of the show. So that they would understand and people is there never been anything online. It was just it was it was just a really weird thing. You know, I mean, it had kind of a cryptic aspects of Twin Peaks, but it was a period drama, and there was some historical aspects that were based on true, you know, situations and true events and other things that were that were made up and and so we really felt like we kind of had to handle the audience along for the, you know, the first first at least six episodes so they know what the rules were.

Alex Ferrari 19:49
No, can you you said, you said a term show Bible. For a lot of people who are listening. They might not know what a show Bible is. Can you explain what your process was being a newbie

Daniel Knauf 20:01
This so they don't feel you know it's there you know? So they're dumb or anything when when when Scott said yeah firstly you know we need to get a Bible and I'm thinking you're gonna kneel down and pray they buy it King James or the new American way what name your poison a show Bible is basically a document that goes into the, the mill you have, you know the world. First you start basically the logline, okay. You know, power is there is like a war between good and evil as far as in the man blasted landscape of the 30s, Dustbowl, or whatever. So you can't be your, your sort of three liner, or two liner log line. And then you start to elaborate on that you get into the world, the rules of the world, you know, the you might, like I like to put you images just to set tone and give you an idea of what things are going to look like. And you you, you talk about the history of all the backstory, you get into the description of the, you know, to full blown articulation of the bottom three quarters of the iceberg, and talk about the characters, character's history. You know, they'll descriptions of who everybody is and where they come from. And then, and then you go into, you know, first season, this is your first season arc that will be quite detailed by episode one, you do this, to this. And then, you know, later episodes, you're kind of, you know, increasingly shorthand and giving people an idea of where the, the thrust of the show is, what its destination is where, when the show kind of ends, if it fails, I mean, a lot of shows, and when nobody's watching them anymore, I mean, the most episodic dramas, and when people are just tired Watchmen, you know, but a serial, this is a serial. And is that's that's kind of what I put together for that matter. What I did was very complex thing to where people were looking at and going, Wow, is this based on like real people? Because I had, like, I got bored with it. I said, once I heard that description, okay, here's what you have to do. I got Sue, I started writing it now it's going cat. This is like watching paint dry. And if I'm bored, whoever's reading it, whoever's got the misfortune of reading this thing, it's gonna give you more I was, hey, can do so you know. And so I started going, let's have a little fun with it. And what I did is I created the whole thing, sort of, from the point of view of intrepid University professor who had heard about this carnival, and had done a bunch of research and gathered files about the actual carnival. And in it were fake police reports and fake newspaper articles and fake religious tracks and all kinds of stuff that he kind of gathered and put together, there was even an interview with Samson when he's like, 75 years old and old folks home, you know, and he says, this sort of, you know, angry karma Jim, you know, and, and, you know, just just like, you know, can be gone really suppose, you know, and so I just had a blast writing it in. So they saw Nick never seen anything like that. And I've done that since on almost every show that I've developed, because I always figure Hey, you know, why screw is success, but after a while you're doing it. I mean, it's like I'm getting I keep hearing different things. Some people say you need to come in with every dot, every i dotted every T crossed in man, you know, and in, you know, trailers, you know, you know, promos, you know, the shot, you know, whatever, you know, this whole thing, and then I hear other people saying the best best just to go in with a strong pitch. I don't know what the rules are anymore, you know?

Alex Ferrari 24:22
Well, yeah, that Netflix and Hulu, and those guys can throw everything off the wind as far as rules are concerned.

Daniel Knauf 24:30
Very much so. And he really you know, yeah, it's like it's they set up shop so far, you know, kind of upstream, that they wield immense thing in the world. And this isn't just in Hollywood. There's the golden rule, which is he who has the gold rolls in and in Hollywood that's very, very, very much operative. In you know, people I've met Netflix are sitting on billions. and billions of dollars. And they say, Okay, you get some and you get some, and you get some. And I don't know what they're, you know, which projects what, what makes them pick out what project or, you know, whatever. It's kind of, I mean, really, I mean, sometimes I feel it's like that there was this old show that was on, I think, in the 50s, before my time, but it was called the millionaire and it was about a guy who would just go out to random million million dollars you know, into buying island for a million.

Alex Ferrari 25:37
Now you can't even buy it. And then I came to buy a house in Burbank,

Daniel Knauf 25:42
me a four bedroom house and receiver. But the the, with a swimming pool. The sometimes I feel like that's what Netflix is now, you know, is kind of like, all of a sudden, boom, you know, you're gifted with it. So well, it's a very, it's a very chaotic market right now.

Alex Ferrari 26:03
It is pretty insane. And, you know, I've talked to, you know, I talked to a lot of people like yourselves who are in the business who were in the business before Netflix. And I've seen them just disrupt this entire industry. And now players like Disney are showing up with their streaming service. And Apple just talked, just said, Hey, we're gonna put ours in and Comcast or at&t, excuse me, they have one coming out. Like there's so many of these services coming out. And it's really just changing the way everything is done. Yeah. What's

Daniel Knauf 26:33
what's interesting, too, is the impact it's had on just the way people comport themselves. Like I think I don't know who it was, if it was Betty Davis, or one of those old actresses was quoted as saying Hollywood's the place in the one place on earth where you can get encouraged to death, you know.

Alex Ferrari 26:50
Very true. It's extremely

Daniel Knauf 26:52
true. Or, as I like to say, and when people say, hey, you know, it's good for exposure, and people die from exposure.

Alex Ferrari 27:02
I'm gonna, I'm gonna steal that line, I wouldn't steal

Daniel Knauf 27:05
a line on it. posit that he was exposed. exposure. So So you know, but it used to be that everybody was really super, super, super, I was talking to my wife about this this morning, I was just making this observation used to be the people were very, very sort of, sort of, sort of, sort of polite and genteel with each other. Mainly because you really didn't know whether this guy who was you just had every reason to believe it's a completely talentless hack, okay? Or just a straight up Bozo. For all you know, from your experience in six years, could be running a studio. He just didn't know or could be the guy that everybody wants to do business with. So people were generally very careful with talent relations. He didn't want to, he wanted to, you know, it will always be God will really love this, but it's just not right for us right now. We were developing something similar to it, or it's be always that kind of, there always be We love you. We think you're great. But my agent one time called me up. It's like the sixth thing that it's like, not sold. And he says, Yeah, well, they really love you. And I go, No, they don't love because if they love me, they would buy shit from me. I could wipe my ass on a piece of toilet paper and submit that they base it show on it. They'll tell me they love. But there was still that was sort of out of kind of out of out of not respect. I wouldn't say it's out of respect. I wouldn't say it was them being unkind. It's not kindness, it was out of fear. It was fear that the person who's sitting in this chair right now with us, maybe somebody we absolutely need to be doing business with later. So we don't want to burn any bridges. What I've found lately, in talking to other writers and stuff is Netflix. And maybe it's because I read a little bit about their, their internal culture of transparency, you'd say what's on your mind to be totally frank with people and that's the way we do things. Is there is a tendency for them to say, Huh, fuck off, we're not interested go away. I mean, it'll be just like, Fuck off, go away. What and you'll go What didn't you like? What? Fuck you we, you know, we didn't like it. You know? Some didn't work for us. So go stop out, you know, and, and they don't give you feedback. They don't say what they're looking for. They don't want a follow up meeting in and it's Curt and it's harsh. You know,

Alex Ferrari 29:39
I heard that too.

Daniel Knauf 29:41
And, and so it's like, it's like, it's like, Well, does that bode well for them? If they come sniffing around later, and you know, and they're not somebody I want to do business with. They're probably gonna Never throw more money at me to get me

Alex Ferrari 30:02
and they'll and they'll have it. We'll be right back after a word from our sponsor. And now back to the show.

Daniel Knauf 30:16
Because they've got the money, but I just think, you know, guys, there's a reason why there's so much as kissing going on in Hollywood before you got here. And that's because you don't understand. Somebody who's at the very bottom of the game living out of their car this week, in six months can be picking up an Oscar, you know, I mean, that's the story of the guy who wrote Dances with Wolves. He was literally living out of his car. And a year later, he got an Oscar, he's got a basically treat people well, because people who maybe you don't need this week, you may need desperately in six months or a year and, and you know, but again, I mean, it's like, like I said, some sort of part of the chaos right now. I don't really care, it doesn't affect me, doesn't really affect my game. My game is I just do the best work I can and move forward. And I'm not a peripheral visionary. I just don't look at what everybody else is doing can't kind of do my own thing. And hopefully somebody responds to it.

Alex Ferrari 31:25
I've always wanted to ask you and also just someone like you will have that experience that kind of lottery ticket when with carnival. What was it like when you got the call? Or were you in the room? What was that experience? Were like, we're your greenlit, we're going to make this show.

Daniel Knauf 31:44
Oh, I can remember exactly what it was like when I sold the thing. You know, because I was set up I was my I was at my literally I was like, at my daughter's softball game. I remember where I was standing. I remember that. Looking at my my looking at her mother and going, Oh my God.

Alex Ferrari 32:04
Our life just changed. Well, it

Daniel Knauf 32:06
was like they're doing it. The The problem was, I just I've never tried to get into TV before them. And so I couldn't fully appreciate how amazing it was, you know, it was kind of like, of course they bought it. It's good. I guess that's my money. I was like, when I was like 17 He took me to Santa Anita racetrack. Right. And I just beginner's luck. I picked seven out of nine horses on the note. And I remember sitting there and I was thinking these $2 bets, but it's give me two bucks and then go make a bet. Go home with a couple 100 bucks. And I'm thinking maybe this college thing is overrated.

Alex Ferrari 32:51
The track the track just seems much more easy way back

Daniel Knauf 32:54
the girlfriend, you know, expecting to impress her and I didn't you know, it's like, yeah, they were like, you know, my horses is like they were shooting them out there. It was like, Oh, yeah. Yeah, I totally humiliated realize, Oh, my God. And there were a lot of aspects of Carnival that were like that I, I wasn't, I wasn't, I hadn't gotten beaten up enough to really fully appreciate it. In the market, I hadn't spent a lot of time and trying to network or sell things. What I've done is I've spent 20 years really honing my craft, you know, and that was good. And if I was going to do it another I'd rather do it that way than the other way. I don't think Hollywood's a good place to learn how to write in.

Alex Ferrari 33:40
So you see, you're basically training for a fight that you never knew was gonna come or not come. But when it finally came, you read Oh,

Daniel Knauf 33:48
yeah, I've been doing like Brazilian jujitsu for 20 years with

Alex Ferrari 33:54
in a basement somewhere. You know, no one knew who you were

Daniel Knauf 33:57
on. Yeah, it's like, you know, bring Yeah, just bringing guys in and breaking their necks, there'd be no fucking witnesses. So by the time I was fully evolved, I mean, I, I really was I had, I had honed it to a fine point. And in utter total obscurity is a lot of people you know, you get into it. The problem. I see what like getting into, you know, graduated for college getting that first job. You reached a point where you're pulling out a six figure paycheck. And you kind of go well, I guess I know everything I need to know about writing and your development as an artist just stops. The other thing is, I had 20 I had 25 Well, but my dad has had for decades plus of living I'd done and I I had a lot of experiences. And then, you know, I had a lot to draw on versus some guy who's 20 years old and he has I had a really bad breakup in high school, you know, it was at time I got kicked in the nards in seventh grade. Seventh grade. I mean, there's just, you know, there's not a lot of complexity to what you can look back on it. 22 years old, whereas it 45 I had three kids feeling. There had been the health, there'd been health problems. We've been, you know, a million, a million things. And so it's like I can draw.

Alex Ferrari 35:30
Now you, you also acted as a showrunner and a few shows. Can you tell us which shows you worked on specifically as a showrunner?

Daniel Knauf 35:37
I was never really the showrunner on Carnival. But I was kind of the showrunner by default on Carnival because the second season Ron went away to do Battlestar Galactica. And I was basically the head writer, I was doing everything a show runner does. But you know, but but at the end of the day, there was another executive producer was was handling most of the post production and calling certain shots. So I wasn't really appear showrunner. But I was making a lot of creative decisions. And a lot of the crew were making end runs around the other guy to say, hey, you know, we're trying to get a decision has, you know, and he's putting this one to committee. And we really need to know now and I'd say, just do this, you know. So, I mean, I know what a shoulders job was. And so I know that in the second season, I was the de facto showrunner.

Alex Ferrari 36:30
Now, what does the showrunner do exactly for the audience. So they understand. The showrunner

Daniel Knauf 36:35
is basically responsible for First of all, pretty much all the scripts and the trajectory of what's going on in the writing room and the story of what's being submitted to the network, feeling low notes to come back from the network, dealing with the production issues that come up, looking at, you know, drawings of sets that are going to be built and signing off on those, you're signing off on everything, you're generally, you're generally, you know, working directly with your key crew, in your, your line producers, to just make sure that everything's running and all the trains are running on time. And in doing what you can do to, to make their job, I would say, I would say easier, but sometimes I think just to make their job possible. It's, it's really, it's really it, this is this is pyramid building, you know, and you're building a new pyramid every week, and you're building each pyramid from the factory floor up and, and so there's a lot of details needed attending to, you're also you're delegating a lot. You can't be you can't have your hand in everything. You just have to make sure that the right people who reflect and understand your vision for things are in the slots,

Alex Ferrari 37:56
you know, now can you talk a little bit about the writers room and what it's like to be in that writers room for people who have never been in a writers room?

Daniel Knauf 38:03
Well, there's I've been in both I've been two kinds. There's really only two kinds of writers rooms. Well, there's there's lots of different kinds of writers rooms. There's writers rooms of work and writers rooms don't work. Where, you know, the shows that I've run, the shows that I've been in charge of the writers room, I take great pride in when when I'm running a room, it's running on all cylinders. And you have five or six writers in a room. And usually writers assistant taking notes. You have you using cards or whiteboards in your breaking story. Your job is to sit as a group and break story. And to me the key is first of all, everybody has to feel safe. You know, they have to feel like they're not going to be ridicule that they come up with something silly. One thing that I really like Ron Moore have brought this to our room and carnival. And in according to him, it's it's an old Gene Roddenberry a tech trick is thing called a stupid stick. And you designate something it can be anything, it could just be an object. And if you pick this thing up, and you hold it and pitch something, nobody can make fun of you. It's got supernatural powers. That's awesome. So and often it's the stupid stick pitch that really picks kids breaks the dam, like usually the reaction is that vacation picked up the stupid stick that's actually really smart. Or it'll be Yeah, that's stupid. But you know, if we did that which flot gets every it just breaks a logjam? And I mean, really the the key to me of successfully running a room and I think the best I love analogies that the best analogy I've found for a writers room is you know, you're drawing you're drawing juice, you're drawing story out of the ether as a writer. It's bubbling up through your story. Well, it's being informed by your own experiences. It's being filtered by your own experiences and interpreted by your own experiences. But that story comes from somewhere else. I truly believe the more I do this, that writers and artists, artists of all stripes are the only people on earth that are actually in daily, who in daily communication was with supernatural. I mean, I just, there's something else. I can't tell you how many times I've written something about where the fuck did that come from? Oh, yeah. Holy shit. Like that's, that didn't come out of me, you know. And it's nothing I've ever seen. And it's nothing I've ever experienced, for God's sake. And it's coming from somewhere else. And so you're, you're basically likable, and there's a power station down, down, down the street, I look at it is, you know, to keep the power station thing going is like you're driving through the desert here in California, and there's your route towards Nevada, and there's these solar collectors, that's, you know, hundreds of mirrors on the desert for all of those mirrors focused on a heat element at the top of a tower. That is, you know, moving turbines down below. And I look at it as good writers room is all the people are taking that, that Mojo that story Mojo that juice and sort of focusing it on, you know, on on the person who's running the room. And, and it's like, it's amplifying everybody there, you can't, if you have a good well, we're on writers room. Nobody can really remember who came up with what it becomes, it becomes it becomes a pure hive mind in I'm not just saying it because I like Star Trek, but it becomes it becomes a hive mind. And there's only one writer in the room. There really is only one writer in the room, but he's, he's the combination of you know, the, the four or six or 1212 writers that are all sitting in the room, focusing their mirrors at that center point, which is just, you know, forging the story. And it all kind of melts together, you know? And so it's not, you know, the 12 equals 112 creates one writer, you know, and that that takes him that immense trust. And, and in the process in and in. Measure generosity in more than that. Just making sure it's fun. And because because creation is play creation is play at a very high level. Yes. But it's nevertheless it's no different than, you know, like six kids in a sandbox. Try playing with trucks, your army man or something. It's, you're in a state of play, and you need to make people feel like, good.

Alex Ferrari 43:14
If not that place. Yeah, cuz if you if you if you're making kids not feel fun, they're not gonna play in that sandbox.

Daniel Knauf 43:21
What they're gonna do is they're gonna retreat to their corners and pound it. I've seen that happen in writers rooms. I mean, there's writers rooms where it's like, it's just everybody's just staring a hole in the whiteboard. And it's like, what if we, what? It's like, just show constipated? Right? This Oh, my God, I've been in rooms like that. And it's just like, and usually it's a function of people at the top. a trickle down effect of and of the way that ideas are received. Shows like that are not fun.

Alex Ferrari 44:05
Now, let me ask you a question. How do you deal with studio notes or notes in general from people who have not sat and bled on the paper like you are on your laptop to build that story? Well,

Daniel Knauf 44:17
first of all, you know, I keep in mind that everybody, everybody involved wants to make material good. Now, you'd argue there's probably a few people out there that just want to get their fingerprints on it. There's a good argument. You know, it's like they want to be able to turn to their wife and see, hey, see that sweater? I picked that sweater out because that actress or something? I don't I don't I think it's more the exception to the rule. Everybody is just dying to make something great. And, and and sometimes if it's coming from people who don't understand the process, like executives, it may not be as well articulated as it would be if you're getting it from another writer. You know, and thank God for that because if they weren't capable of articulating it as well as a writer they wouldn't lead. So that said, you know, I, I'd say, you know, I read every, every year I see some article and some basically on the internet or whatever, some bloggers, screenwriting magazine and be like those snippets, will you ever go as much or read about the delicious food or whoever got it to this day, I've never seen anybody write when saying, the smartest note I ever got. Because I can tell you for every really stupid note I've gotten, I've gotten one where I'm kicking myself in the ass on the way home going, Why the hell did I think that? Sometimes people come up with with things where it's like, oh, wow, you're absolutely right. I think the biggest problem is a lot of them notes. They have a lot of executives, they want to pitch a solution, they perceive a problem. And they, they tend to frame their notes as solutions to problems they proceed. So it'll be Hey, you know, do this and you're kind of going, huh? Like, it feel. And it's like, it's, if there's any executives listening or any future executives, the best thing to do is just frame the problem first, you know, what I mean? Oh, the second hack, or, you know, and be as specific as you can I'm, this really bumps for me, you know, this particular moment, or this, the second scene kind of drags where it seems like this one character disappears. And, you know, in the second act, and, you know, frame the problem, don't try to just pitch a solution. Because the solution, it's sort of like, you know, you got a doctor, there's only one doctor in the room, and then you got a bunch of people are standing around the room. And they bring a patient in, and he's bleeding from the ears. And everybody sits, for God's sake, put cotton in his ears and put some band aids on his ears is usually when you're going. Now, actually, that's indication of like, you know, that's intracranial bleeding. And we really have to get them into an MRI see what's going on with his brain, you know, and it's not a bandaid on the ears situation. So, you know, sometimes it's better just to point out, Hey, he's bleeding on the ears. Not, hey, put some band aids on his ears. Right? It's just better to frame the problem or point out the problem and then propose a solution.

Alex Ferrari 47:40
You aren't good at analogies. By the way, you are very good at analogies.

Daniel Knauf 47:47
I should open up a little store,

Alex Ferrari 47:48
you should just sell analogies. Now, what is the biggest mistake you see, first time screenwriters make

Daniel Knauf 48:00
the biggest mistake screenwriters make, I would say the biggest mistake all writers new writers make and even a few they're like, along the way, is not recognizing a lot of people go, you know, if I can get really good the first time it'll save me time on editing, you know, I can edit and write at the same time I can multitask. I can work with my iPad and watch TV at the same time. So I can edit and write at the same time. And then they sit down which is really editing is using a completely different part of your brain than writing it's a completely it's as different as the difference between Oh, I'm stuck to an analogy. But it's it's different is the difference between skiing and eating a banana. Nothing to do with each other. Now I suppose you could ski while you're eating a banana? Well, the thing is, the thing is, is like it's really they're they're they're mutually exclusive activities in and what I find is the effect is like, when people do that, and they go that way. That's where you get into the it was a dark and stormy night. Oh, no, no, no, that sucks. It was a shadowy and rainy night. Oh, that's worse. This is the recipe for complete writer's block and paralysis, where you're trying to make qualitative decisions about things that are just jumping out of your head, okay, you cannot do it. You cannot do that. You can't do it. It is like, like pegging the accelerator and the brake on your car at the same time. You're gonna make shitloads of noise and last smoke, but the car ain't going anywhere. Okay, and so it's like, it's like under stand that, you know, when you sit down to write, you write like you're being pursued through the jungle by a bunch of guys with machetes, you don't think about it, you go, you can be thinking, Oh, this is shit, I know it shit, but I've got to get through the scene, okay, I know what the next scene is gonna be. And just get through it, get through it, get through it, get through it right forward, don't wait. For Christ's sake, when you sit down to write, don't sit down and read everything you've written before you write it because now you're editing again, stuff that you just sit down to read the last few words and you go, Oh, yeah, that's where I left off, and you just pick it up. And you you have to write like, you're just in now. And then so okay, if you're, if you go off of your outline, that's all right. If something happens, and the character takes you in the direction, you didn't expect to go, Great, okay, you know, and sometimes those are great moments. And so go ahead, but as long as you get back onto your, you know, onto the path again, and arrive at your trajectory and arrive at your ending, but just get that first draft out and get it out as quickly as humanly possible. And, and I can guarantee you that the parts that you thought while you were writing them, which is shit on ice, actually, you'll reread I mean, go, well, this isn't bad. And the stuff you thought where you were, oh my god, I must be channeling you know, ug to you. It's just garbage, you know. And so it's like, it's like, you have no way of knowing how well you're doing while you're creating you can't be here. So that's another reason. So So my advice to writers is understand that process and understand editing in, in, in writing and editing, the creative process, and the editing process are two completely different things. And, you know, in don't try to don't try to multitask that it never goes well.

Alex Ferrari 51:54
I actually heard I actually heard a great analogy from a songwriter, and which I think is amazing analogy for writing. Which is like when you go into an old house and you turn on the pipes, and all you see is that mud come out. You just got to let it go and let that mud keep flowing out of the pipes out of this faucet. And then sooner or later, it's gonna start while it starts getting lighter and lighter and lighter to the point where then you're getting clear water that you can actually drink but you have to get through all that other stuff first, or else they won't you won't get to the good stuff.

Daniel Knauf 52:27
Oh, you just have it you it's like it's like it's it's it's an ugly, messy, smelly process.

Alex Ferrari 52:34
There's nothing There's nothing. There's nothing glamorous about being an artist a lot of times it really is it not that when you're real creative.

Daniel Knauf 52:44
You know when I'm, I'm I'm one of those I'm one of those rare birds. A lot of people are like, you know, a hate writing. Torture. They're sitting in front of their I've seen guys sitting there, sitting there frowning at their screens. And in this. I'm happy and giddy and stupid when I'm writing. I'm just like laughing I'm like, great. I'm just sitting here making basically no, go. Here this is so great.

Alex Ferrari 53:12
Well, you actually just said that. Right? When we got on the on the on the line. You're like I'm writing a ghost story. Like you were so happy about it. Well, you said

Daniel Knauf 53:20
that's because I love this process. I there's tons of love on the page. I just adore writing. I'm not one of those guys. It's like there's all I like having written Yeah, it's like, I like the process. I like I like doing it. It's one. You know, it's funny, there's that I forget what it is that some recent in one of those self help business type books. They made this prop proposal legal. If you do any endeavor for activity for 10,000 hours, yes. And yes, I okay. So if you want to be if you want to be a concert pianist, you just have to play for 10,000 hours. What he doesn't say is that if you didn't like playing the piano, right, you'd have to be the world's dumbest asshole to waste 10,000 hours of your life doing something you don't like doing. People who spend 10,000 of their happy hours of their life mastering some art or craft or science or whatever they master. They have to love it. You have to love doing that.

Alex Ferrari 54:33
But there's a lot of people that don't a lot of people who go to school,

Daniel Knauf 54:38
you have to love some aspect should you know. But you know, I mean, a lot of people fall in love with the idea of being a writer, you know, but I meet writers every day. They've never written a word. They're just natural. retcon terrorists are really good at telling stories. They're just and it's like, where I go for God's sake, or we should sit down write a book or something because you're really good, you know, and then I mean People who are writers, and they're making very good money. You know, I've worked with people who are writers, and it's like, they're not writers. They've worked out the craft, they understand what follows what but they're not really writers. They're just, they're just regurgitating things they've seen in putting a spin on everything to make, you know, to make it a little fresh enough to where everybody doesn't, you know, get scared. Oh, yeah.

Alex Ferrari 55:24
That's an interesting, that's an it's very interesting, because you sometimes you see these movies, or you watch these shows, and you're like, wow, it's just the same, the same stuff. And I've met writers, too. I've met writers and filmmakers, for that matter, who do exactly what you know, they understand the craft their technicians. But, but kidding, like, you know, I could put the paint on canvas, and I know how to do it. And I know the technique. But I'm not Vinci. I'm not, I'm not Van Gogh, I'm not, I'm not being brave. I'm not being you know, I'm not going out there without a net.

Daniel Knauf 55:58
Well, yeah. But that's, you know, maybe that's the cards that are dealt yet, you know, not everybody is, you know, I mean, there's probably guys painting pictures from, you know, photographs down at the mall, that, you know, from a craft, and from a from craft standpoint, as far as mixing colors and laying down pain are probably, you know, highly evolved, you know, but the, there's directors like that I won't name any names, but there's directors that are absolutely masterful, but it's just not quite substantial. There's a there's an, it's hard to put your finger on it, but it's like, there's a sense of a missing depth to my mind. The somebody like Kubrick brings to the party in our or Scorsese or, you know, where there's, there's something really to it. And

Alex Ferrari 56:53
there's something underneath that there's like 50 layers underneath. And you will only see it in 20 or 30 years of watching. That you'll Yeah, Kubrick Kubrick's my favorite.

Daniel Knauf 57:05
You, you know, he was aware of what he was doing and everything, but he was aware of everything he was doing. And no artists really is a lot of it, you're just doing your best and it's coming in that way. But you really have no idea. You know, how, how, why it works that way. You know, you're just focusing on trying to articulate your vision as well as you can. Yeah, I mean, I, you know, I take you go to college lit class, and he gets some clown, you know, up in front. He's your college lit teacher, and he's trying to tell you what was going through Herman Melville's head, right? You know, Moby Dick Or Steven cranes head when he's writing Red Badge of Courage. And yeah, he was thinking about this. He's working with symbolism over here. And I tell people I go, I can tell you what's going through Herman Melville's head when he wrote Moby Dick. It was like, I don't feed my family. And this is due in a couple of months. That's what was going through Herman Melville. Right. You know, right. doing the best you can, you're running through the jungle with the guys with the machetes feeling you that's what's happening.

Alex Ferrari 58:12
You know, it's funny, because Cooper Kubrick's one of my favorite artists of all time, and there's so much I mean, there's volumes libraries written about what people think he was doing in 2001. And in the shining, and, and, and all of those, and I just just see the documentary film worker. I know it's, it's his assistant. Oh, I didn't see that. Yeah, it wasn't a wonderful, wasn't it wonderful. But you hear him and he was the guy that was literally next to him for 30 years. And he's like, you know, the twins in shining? Well, that was me. I brought twins in and Kubrick said, Sure. I guess they're twins now, where everybody's like, in their twins, because back in the day, he shot some photos of twins, and they're putting up like, No, it just

Daniel Knauf 58:57
was. It was the first episode of the first episode of Carnival. It's called millbay. Right? Then I decided you know, when I first created the show, I wanted to name each episode every city they were in. We didn't do that the first year. We did it the second year, you know, but I titled the episode No, no. And the way I found it is I got a period period map of the decimal and sort of looked at dots on the map and found a little tiny dot name no Fe and I went along like that. And so that's what I titled it. So then we make it like two years later, it's on TV and people are talking about it on the internet and going back and forth with interpretations and stuff. And some guy says we you know, and mil Fe is an anagram for family and I'm going homogeneous. I couldn't have been thinking about that, you know, I couldn't have done I couldn't, I'm not going to be thinking about stuff like that. And when I'm making creative, because I'm making 10 10,000 creative decisions in the course of a screenplay, you know, 10,000 decisions to make, you can't be thinking on that level about everything money never finished, she'd still be writing the pilot today.

Alex Ferrari 1:00:21
We'll be right back after a word from our sponsor. And now back to the show. No, so good. So when carnival came out, the Internet was definitely off and running is already around for a little bit. And but then the message boards and all that stuff was going on back then heavily. And I remember people just, you know, because it wasn't, there wasn't as much content flying around as there is today. Yeah. And they really delved into the deep, the deepness of Carnival, how is it as a creator, I've always wanted to hear this as a creator to go on. And just like, you guys have no idea what you're talking about, like what he was like, you

Daniel Knauf 1:01:06
know, because, like I said, people have different interpretations for different shots. That's just nobody does that when they're talking about CSI. Right? Are those like house, you know, they're, they're not even really doing stuff, like down on the soprano so much. But the minute they start to interpret stuff, symbolism, and so forth, but things really mean connections between different elements. As soon as people start doing that, you're taught now, that's what people do about art. Okay. And that means, exceeded, you've made art. It's not just a TV show, you've made art. And so that was the biggest thing. I mean, I'm not gonna say, Oh, you're wrong, because they couldn't be right. I mean, to me, it's, it's, it's there's a collaboration happening between the artists in the audience, if the audience draws something out of it that the artist didn't intend. Does that mean it's not there? Absolutely not. You know,

Alex Ferrari 1:02:03
that's a great perspective.

Daniel Knauf 1:02:05
Well, yeah, why wouldn't it it should be if it's open to multiple interpretations, that's a good thing. It'd be that that's because you're reaching people, different people in different ways. It's almost like the story in the Bible of the apostles speaking tongues or something, everybody's different language. That's fine. That's good.

Alex Ferrari 1:02:28
Yeah, like go to go back to Kubrick, every one of his movies has been interpreted 1000 different ways, and will continue to be interpreted for them for decades and decades to come in different ways.

Daniel Knauf 1:02:37
That's because his work is hard. Which is, which brings me to my poetry, I should pitch my

Alex Ferrari 1:02:41
quote, please, please pitch your poetry. Well, I was gonna ask you what's next on your plate?

Daniel Knauf 1:02:46
Well, I'm doing a bunch of stuff. I'm, I mean, it's like I've been, I've been creating shows that don't go on. You can check them all out. I mean, it's a cool book will push you over. Anything since carnival, I was like, no one created like a bunch to show. And for I don't know why I read a bunch of webinars saying this is good. This could go tomorrow. I don't know what the deal is. But I've got a site called off TV. And you can see it's unusual, because you can see the actual pilots in their entirety on some of the projects. There's another thing called the Bible, which we talked about earlier in the show, and you very rarely get to see show Bibles on the internet. This will give you an idea of what a Bible looks like, like what a show by Oh, looks like. So it's a nice resource for new writers. And then, and then, and then there's these things we call decks, which are sort of like anywhere between an 11 and 15 Page version of a Bible like mostly sizzle, very little steak. Just kidding. It's kind of thing they call it leave behind, you might take it to a pitch meeting with you and leave something behind for the executives bass up the chain of command. So some of those two, so they're helpful selling things. And that's all on NOF KNAU f.pb.

Alex Ferrari 1:04:04
And I'll put it in the show notes.

Daniel Knauf 1:04:07
The other thing, the other thing is, I recently I got I started writing poetry, I wrote it, I wrote poetry and first started writing. As you know, when I was an art major, and then I flipped over to creative writing and, and I was drawn to that I did a lot of poetry and worked with a lot of really great, had a lot of great poets and teachers. That was where I sort of cut my teeth in. I started writing again, about six, seven years ago, and for like, five years, I was writing these these poems and just post them on Facebook. I would just post them on Facebook. And because it's like, who gets paid for writing plays What am I get submitted to?

Alex Ferrari 1:04:49
Poetry Poetry Magazine?

Daniel Knauf 1:04:51
Yeah, yeah, poetry. Yeah. jogs

Alex Ferrari 1:04:54
poet she the jugs of Poetry Magazine.

Daniel Knauf 1:04:58
So we we He may still even exist. I don't know it's so. So I just post them in is this this woman was actually collecting, and she contact me. So I've got, you've got like 35 balls in. And I thought, Wow, maybe we should do a book so called another person I knew is a publisher and she said I would love to publish poems by you. And so, we did this thing. It's called Noho glomming. If you go on the if you're on my Facebook page or Twitter, you'll find it. If you go on the net, you want to find it, just put it in Clash books is the publisher. CLA see UCLA sh books. And the book is no Whoa, in Oh, H O. glomming. GL o am ing. And there's links all over my, my web, my social networks, and so forth. And it's a, it's about as pure, I mean, it's like, when you do TV guy, like, we're not meant to know process is this your your vision is mitigated by a lot of people, you know, it's very rare, where you get really the raw stuff up, because it takes so many people just to make these damn things, you know. And, you know, everybody's, you know, it's gonna waver from the way you might have imagined, you know, down to props and camera angles. It's all in the myriad of details. And it was so nice to return to a form where I'm creating the end result right there on a page. And so it's very approachable. It's not, it's not poor, if you don't like, like, if you think of poetry the way I think of mine. And you're allergic to poetry. It's not this precious stuff. It's very relatable. I believe that if somebody I believe people read it, and they'll connect very deeply with it. There's one poem at the end. It's an epic poll. That's just crazy and kind of funny. And it's, it's the story of a guy in the witness protection program. It's not I mean, I'm not writing about ravens, and angels and, you know, dead king trees, right? Yeah. Writing about stuff like Citgo gas stations, right? My influences were Charles Bukowski, and this whole Los Angeles, brown broke school. And it's very down to earth and sort of grounded straight up stuff, and sometimes abusing and sometimes moving. So I urge you to check out my poetry if you like my TV, don't really like that.

Alex Ferrari 1:07:51
Awesome. Now, I'm gonna ask a few questions. I asked all of my guests. What advice would you give?

Daniel Knauf 1:07:58
The actor saying?

Alex Ferrari 1:07:59
Yes, yes, yes. Yes, exactly. Exactly. Just like we actually do

Daniel Knauf 1:08:02
odd types. Don't do that.

Alex Ferrari 1:08:06
If you were a tree, now I'm joking. What advice would you give a screenwriter wanting to break into the business today?

Daniel Knauf 1:08:14
I would say the best thing you can do is skip film school and just start shooting film. Because you can do that. I couldn't do that when I was starting out

Alex Ferrari 1:08:24
as a filmmaker as a filmmaker. Yeah, I would

Daniel Knauf 1:08:27
film school you will learn everything you learned in four years of film school in five days on a on a set, pretty much no, it's a film schools the world's biggest waste of money unless you go to UCLA or NYU or USC. And otherwise, if you're going to some other college to get a communications degree or film degree or that you're totally wasting your time. If you want to be a filmmaker, take take shit take 25 Tell your parents say okay, I want to take 25% of what you would spend on a college and I want to make a movie with it. Just make movies write them get your friends together. Sony has a good I make him the director now just make go out and start making movies in and you know, you might not mind that but you'll get from here to there much faster than you will if you go to film school.

Alex Ferrari 1:09:22
And how about screenwriting

Daniel Knauf 1:09:24
for screenwriting? You know, I think the most important thing I would tell a writer who wants to be a dramatist, which is a very specific kind of writing. People think novelists think I could not I can adapt this to a script. They usually can. It's very specific. Shakespeare was an actor before he was a writer and I really I didn't really learn how to be dramatist until I studied acting and I studied acting by accident. I thought I want to be a director. And so one of my second mentor who is really important in my development was a guy named cliff. Ozma was acting as an acting coach. He was Armand De Santis, kind of, you know, acting consultant. And I, I met him on a set. And we got to be good friends. And I said, I want to take some of your classes because I'm going to learn about the process so I can interact with actors as a director. And what I did was I ended up learning how to write, I really learned I was really good at pack in the trunk, and I knew how to, to break a story and in and figure out what follows this and what follows that when it came to my character work, I was faking it until I studied acting, and you'll learn. One thing you learned in acting is, is to act in the moment. Now if you still get stage fright, I have terrible stage fright. When I'm playing somebody other than myself, I can get up in front of a zillion people being Dinafem Yeah, but if I'm playing a character, it's scary. And, you know, I just can't build that fourth wall. But when I'm alone in a room I can in I'm writing in the moment, I'm mostly my scene work feels like, I'm just taking transcription. I know my characters, so Well, I know what they're saying. All I'm doing is just trying to keep up with them while they're while they're talking. Going through a scene. I never am going, hmm, what would he say there? Hmm, what would she then say? Another thing? I'd say the young actors or younger young writers is that sort of? So attached to that, is if you're going to a place like that, and you're going, what would I say? If I was in that situation? What would I say? If somebody said that to me? Is nobody really gives a fuck what you would say, Okay? Because you're really not interesting. Actors, aren't doers, actors, or watchers, if you're borings, just boring, boring people, and so nobody cares, what you'll see. You have to understand your character, and what the character would say. They all have to have different voices, they have to be real, you know. So, again, I would really strongly suggest studying spending at least a couple of years, you know, in any way you can, and whatever resources your town or city has. Getting up and studying, acting and doing scenes and seeing how hard it is. And it also helps you develop a really strong respect for your for the actor, and how hard they're, and that's something that's sorely lacking. With many writers in Hollywood, we're all here on guru Aegis sucks, and it's like, has it occurred to you that, you know, you're writing shitty stuff to say? No, there's no way to make work well,

Alex Ferrari 1:12:48
if Meryl, if Meryl Streep was saying, and it wouldn't have worked.

Daniel Knauf 1:12:51
Yeah. I mean, if you can get to where you write it, when you're there, you're doing you're working with actors, you know, actors, you get to understand the kind of stuff the actors want to say that the kinds of moments actors want to play. And if you know that, can you get them on your side? I mean, that's good. That's something that's gonna make you stand out.

Alex Ferrari 1:13:13
Now, can you tell me what book had the biggest impact on your life or career?

Daniel Knauf 1:13:18
The biggest? The biggest impact on my life? Or my career or mean?

Alex Ferrari 1:13:24
Or on or? Or either? Or?

Daniel Knauf 1:13:27
I would say at this point, you know, I was late comer to because I think there's also so many

Alex Ferrari 1:13:35
whichever one comes to your mind. The Alchemist of course, I love the alchemist. It's one of my favorite books.

Daniel Knauf 1:13:43
It's an astonishing piece of work. It's like everybody should everybody should read it. It should be required.

Alex Ferrari 1:13:50
It should be required for everybody in the world, but especially those who are artists.

Daniel Knauf 1:13:56
I think yeah, but I think for everybody, I think I think it's a good it's about as close a thing to like, if Homo sapiens came with an owner's manual, it would be the alchemist

Alex Ferrari 1:14:13
Good answer, good answer. Not what is the lesson that took you the longest to learn whether in the film industry or in life?

Daniel Knauf 1:14:21
Hmm. They are not always right. You know, that sometimes. I've been in situations where I'm absolutely sure something's not going to work in and in that person has a higher rank than I do. So once you get to call a shot, and I'm thinking he is gonna work, it's gonna work as well as the way I would have done it. And then often I watch it and it works beautifully. You know, and I go, You know what, I was wrong. You know, it's like, this is the way you're just because it's the way you Do it doesn't mean it's the best way to do it. In, in, in, in when it comes to a collaborative art, Passion Rules today, and you know what it boils down to is the person who's most passionate is probably going to win that fight. Don't get hung up on little stuff. If people want this change, the worst place you can go, the least productive, most toxic place you can go is to this place that almost every shitty writer goes, which is Detroit or read my work, you know? And it's like, yeah, they're dumping shitloads of money into this, and they just want to rack it. Because they don't like you. I mean, people should also come on forgot to say, you know, I mean, sometimes, sometimes another way does work. And sometimes it works even a little better than the way you had in mind. Just don't, don't think that you're ever going to watch something that is exactly the movie you had in your mind when you can see it and wrote it, it's always going to be a little different. Some parts are going to be better, some parts you might win sad. Hopefully, the you know, the former is more numerous than the ladder. You know,

Alex Ferrari 1:16:18
they're good. And then the toughest question of all three of your favorite films of all time.

Daniel Knauf 1:16:22
How that is North by Northwest I love I love. I think I'm the see, there's a lot of I'm just gonna see what pops into my head of Catholic course. And I think it's probably it's probably it is it's really kind of a dead heat between China Town. And, and, and, and the shining.

Alex Ferrari 1:16:55
I really love this shot.

Daniel Knauf 1:16:57
I mean, it doesn't work. Of course. Those four

Alex Ferrari 1:17:01
Right, exactly. That just came into mind right now. I agree with you, 100% and

Daniel Knauf 1:17:06
everything but David Lynch can Does that count?

Alex Ferrari 1:17:09
Everything by Kubrick everything by

Daniel Knauf 1:17:12
every other movie by the Coen Brothers. It's like that.

Alex Ferrari 1:17:18
You're right, it is almost every other movie because but when they hit it, they hit it out of the park. I know. But when they strike out, it's but you know what, though? No, strike out. It's

Daniel Knauf 1:17:32
an interesting strike.

Alex Ferrari 1:17:33
I was about to say I was about to say even when they strike out at least they're going to places that is pushing them creatively in places that we might have never even been to. So for every other No Country for Old Men, there might be a lady killer.

Daniel Knauf 1:17:46
And you do do editing on this thing after you're done.

Alex Ferrari 1:17:49
I do not. You don't

Daniel Knauf 1:17:51
go straight through. I'm gonna say hi. I'm on the radio.

Alex Ferrari 1:18:00
Know, my audience is used to this. It's all good. Don't worry. And then where can people find you

Daniel Knauf 1:18:04
Just dropped personson the table probably sounded like the like a bomb.

Alex Ferrari 1:18:10
It's all good. It's all good. Now where can people find you in your work?

Daniel Knauf 1:18:14
People can find all of these things I've done at North TV. And then you can find my stuff. I mean, you know, I mean, it's, I'm pretty active in in on Twitter and the social networks. There's interviews, you know, just Google my ass. And you'll pop up. Daniel Ross, don't google my. There you can find me all over the place. And as far as what I'm doing right now. Right now I'm kind of I finished up a good three years in the blacklist. And I'm kind of been doing a lot of development. So I'm right now I'm kind of I'm, I'm I'm kind of up between jobs. Okay. As Henry and Eraserhead would say I'm on vacation.

Alex Ferrari 1:19:06
Your sabbatical. Sorry, you're on sabbatical.

Daniel Knauf 1:19:08
Yo psychics about

Alex Ferrari 1:19:11
Daniel. It's been an absolute pleasure talking to you. Thank you so much for being so kind and generous with your time thank you.

Daniel Knauf 1:19:19
I enjoyed it.

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IFH 674: How to Always Make Money with Independent Film Godfather Roger Corman

Roger William Corman was born in Detroit, Michigan, on April 5, 1926. Initially following in his father’s footsteps, Corman studied engineering at Stanford University but while in school, he began to lose interest in the profession and developed a growing passion for film. Upon graduation, he worked three days as an engineer at US Electrical Motors, cementing his growing realization that engineering wasn’t for him. He quit and took a job as a messenger for 20th Century Fox, eventually becoming a story analyst.

After a term spent studying modern English literature at England’s Oxford University and a year spent bopping around Europe, Corman returned to the US, intent on becoming a screenwriter/producer. He sold his first script in 1953, “The House in the Sea,” which was eventually filmed and released as Highway Dragnet (1954).

Horrified by the disconnect between his vision for the project and the film that eventually emerged, Corman took his salary from the picture, scraped together a little capital, and set himself up as a producer, turning out Monster from the Ocean Floor (1954). Corman used his next picture, The Fast and the Furious (1954), to finagle a multi-picture deal with a fledgling company called American Releasing Corp. (ARC). It would soon change its name to American-International Pictures (AIP). With Corman as its major talent behind the camera, it would become one of the most successful independent studios in cinema history.

With no formal training, Corman first took to the director’s chair with Five Guns West (1955) and, over the next 15 years, directed 53 films, mostly for AIP. He proved himself a master of quick, inexpensive productions, turning out several movies as director and/or producer in each of those years–nine movies in 1957 and nine again in 1958. His personal speed record was set with The Little Shop of Horrors (1960), which he shot in two days and a night.

In the early 1960s, he began to take on more ambitious projects, gaining a great deal of critical praise (and commercial success) from a series of adaptations of Edgar Allan Poe stories, most of them starring Vincent Price. His film The Intruder (1962) was a serious look at racial integration in the South, starring a very young William Shatner. Critically praised and winning a prize at the Venice Film Festival, the movie became Corman’s first–and, for many years, only–commercial flop. He called its failure “the greatest disappointment in my career.” As a consequence of the experience, Corman opted to avoid such direct “message” films in the future and resolved to express his social and political concerns beneath the surface of overt entertainment.

Those messages became more radical as the 1960s wound to a close, and after AIP began re-editing his films without his knowledge or consent, he left the company, retiring from directing to concentrate on production and distribution through his own newly formed company, New World Pictures. In addition to low-budget exploitation flicks, New World also distributed distinguished art cinema from around the world, becoming the American distributor for the films of Ingmar Bergman, Akira Kurosawa, Federico Fellini, François Truffaut, and others. Selling off New World in the 1980s, Corman has continued his work through various companies in the years since–Concorde Pictures, New Horizons, Millenium Pictures, and New Concorde. In 1990, after the publication of his biography “How I Made A Hundred Movies in Hollywood And Never Lost A Dime”–one of the all-time great books on filmmaking–he returned to directing but only for a single film, Frankenstein Unbound (1990)

With hundreds of movies to his credit, Roger Corman is one of the most prolific producers in the history of the film medium and one of the most successful–in his nearly six decades in the business, only about a dozen of his films have failed to turn a profit. Corman has been dubbed, among other things, “The King of the Cult Film” and “The Pope of Pop Cinema,” and his filmography is packed with hundreds of remarkably entertaining films in addition to dozens of genuine cult classics. Corman has displayed an unrivaled eye for talent over the years–it could almost be said that it would be easier to name the top directors, actors, writers and creators in Hollywood who DIDN’T get their start with him than those who did. He mentored Francis Ford Coppola, Ron Howard, Martin Scorsese, Jack Nicholson, James Cameron, Robert De Niro, Peter Bogdanovich, Joe Dante, and Sandra Bullock. His influence on modern American cinema is almost incalculable. In 2009 he was honored with an Academy Award for Lifetime Achievement.

Alex Ferrari 0:00
Enjoy today's episode with guest host Jason Buff.

Jason Buff 0:04
Thanks for joining us here today. We have a super guest on Today we're talking with one of my heroes, Mr. Roger Corman. Now just between us I was scared as hell to just give Roger Corman a call. I was sitting in my office and I got his very nice secretary told me a time to call in and it's kind of like all of a sudden I was on the phone with one of my heroes Roger Corman really is someone who all indie filmmakers should know about and should definitely understand his contribution to the world of independent film. He's also responsible for giving the first break to a lot of people that my generation considers the filmmakers that really influenced them like Scorsese, Francis Ford Coppola, Jonathan Demi, Joe, Dante and Ron Howard. So what I want to do is listen to some of them talk about how Roger Corman influenced their filmmaking. The first interview I want to go to is with Jonathan Demi, who said this about Roger Corman, in the documentary, Roger Corman, Hollywood's wild angel in 1978. Documentary

Jonathan Demi 3:07
Well, in any film that I've ever worked on with Roger, there are three main elements that he's looking for. One is humor, which he considers tremendously important. Another is action, which he considers very important, and another is sex, which he considers important, but not quite as important as the other two elements, I don't think but it's funny the way these things pop up because for example, in my script for caged he had your script and and what Roger does is sometimes he'll give the notes right on the script and hand it back to you. So you get the script back and you get little little marginal references like breast nudity possible here. Question mark. Which Yes, you realize, yes, it is possible here and you don't want to get too idealistic, because actually don't have negative feelings about nudity anyway. So yes, Roger, indeed it is. And that's the bargain you make with Roger, if you buy his it's never articulated, I don't think but if you buy his concept that pictures that audiences alike contain these three major elements, action, humor, and sex, and you really buy it, and you're kind of commit to getting as much of that stuff as possible in there. And if you also want to make a good picture and tell a good story, then the best of both worlds happens he gets a movie that contains these things and he's confident of releasing it and you get a chance to make a picture very much the way you want to make it

Conan O'Brien 4:15
I know that you've worked with you gave so many people their start so many great talents or start. Francis Ford Coppola worked with you before he really worked with anyone else. Isn't that true?

Roger Corman 4:26
Yes. Right. As a matter of fact, he he was a sound man, the second assistant director and shot second unit all on one picture.

Conan O'Brien 4:35
Really very versatile. Okay. And did you know that this kid's going places

Roger Corman 4:39
Actually, I knew he was good. I had no idea that he was gonna go to the heights he did. Okay.

Conan O'Brien 4:44
Ron Howard. I think also Ron Howard, his first directing jobs.

Roger Corman 4:49
He started with us as an actor, and the picture was called Eat my dust car to a film. It was a big success. And he came into the office and he said, I know you want to do A sequel with a star plays a role in a successful film. He always asked for more money, I will star in the next picture, no more money, and I will do an additional job. And I said, what is that? And he said, I'll direct and I said, Brian, you always look like a director to be.

Conan O'Brien 5:20
You influenced the way film trailers are made. I think many people, especially young people think that film trailers have always been similar. But no, you really changed the way they were made with a certain innovation. What is it? You did?

Roger Corman 5:33
Well, it was Joe Dante who went on to become a very well known successful director who started cutting trailers for us, and he was cutting one trailer, and I looked at and I said, Joe uses a fairly dull trailer. What can you do to jazz it up? He said, Come back this afternoon. I went back this afternoon, and there was in the same dole trailer in the middle was an exploding helicopter. It made the trailer

Conan O'Brien 6:00
Let me ask the question, was there an exploding helicopter in the film?

Roger Corman 6:03
There is no law that says everything in the trailer

Conan O'Brien 6:13
Fantastic. The balls man that was incredible. So I mean, what is in wouldn't this show would be jazzed up by a helicopter crash occasionally. You know, that's the kind of thing that would help a talk show we know they should do it everywhere.

Roger Corman 6:26
We could give you the stock footage.

Conan O'Brien 6:28
Would you charge me for it?

Roger Corman 6:29
Very little.

Conan O'Brien 6:33
You've got great titles, great titles for your films, one of my favorites attack of crab monsters and and there's the of course the title for it. And so many amazing titles over that do come up with a title first and then decide to shoot the film. How does it work sometimes?

Roger Corman 6:49
Appearances Grand Theft Auto, which was Ron Howard's first film as a as a director, the title came first, but if Oh, the film he did before, Eat my dust, I forgotten the title. We were shooting a car chase, somewhere out in the San Fernando Valley and dusk was flying all over the place. And the director who said we had a call is Victor, Eat my dust. I said we will. And he said I'm joking. I said, I'm not joking. That's a great title. So the title came.

Jason Buff 7:19
Now of course, that was Conan O'Brien. And now here's Ron Howard talking about working with Roger Corman

Ron Howard 7:24
conversations that were really significant during the course of making Grand Theft Auto. The first was, he sat me down and said, Ron, I'll come visit you on the first day of filming. And if you're productive, and you're making around 20 setups a day and you're making your days, you won't see much of me. in all candor. If you're not achieving those, those kinds of results, you're going to see one hell of a lot of me. That was his little warning. I had a great moment on the Paramount lot. I was finishing up the season of that season of Happy Days, walking along. And as soon as hiatus came in March, I was gonna go direct Grand Theft Auto. And Jonathan Dami called me from out the window at the second second storey office. He was getting ready to do citizen band I think. And and, of course, I knew him as a Roger Corman veteran. And he came bounding down the stairs. And he said, I heard you're going to direct a picture for Roger, come upstairs. And I went upstairs and he talked to me for about 20 minutes. He gave me these sheets that he would use to sort of plan out the shortlist and, and the day and gave me great advice. Here's this young guy saying make sure you get plenty of sleep, you know, the hipster guy, and I and I and, you know, and and, and he basically said, you know, Roger will let you creatively do whatever you want to do. That's the fantastic thing about working for Roger. And, but, you know, you just have to make sure that you, you're efficient. And here's how you do it. And remember to think ahead and just lots of good fundamentals, but also encouraging me to explore and be creative. And really, you know, take advantage of this, this opportunity that Roger was was was given me, I finally carried my end of a great tradition. And cast Roger in Apollo 13. He had a very nice scene playing a senator with with Tom Hanks. And it was a really wonderful day to reconnect with Roger, having calm had, you know, it was a big day with green screen and, you know, it was we were doing visual effects shots and, and it was, you know, just a plus Hollywood filmmaking and he just marked and said, Well, we can do this for a hell of a lot less. And you know, he could

Jason Buff 9:54
All right and now my interview with Roger Corman.

Alex Ferrari 9:57
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 10:07
I was watching the documentary Corman's world recently, the thing that I thought was very interesting to see was that you're still going down and being on the set. Do you find the same excitement being on a set these days?

Roger Corman 10:17
It's always exciting to be on the set, I'd probably not as excited as earlier. But the stimulation is still there after you've done it. I've made around 300 films, there's a certain routine. But there's something always a little bit No

Jason Buff 10:32
How have things changed? I mean, now that you are working in the digital world, and video on demand and the Sci Fi Channel, how has your system changed and the way that you go about distribution,

Roger Corman 10:44
It's changed a little bit when you mentioned distribution, it's changed for the better, and production, and it's chain changed, at least for those of us working in medium budget and lower budget films has changed for the worse, and distribution and production, production is easier. The new digital cameras, a sound equipment, the lighting equipment, everything is lighter, more portable, easier to use, so you can shoot more unnatural locations, and you can shoot faster and more efficiently. So production is better today, the conditions of production. The conditions of distribution, however, are not good for the independence. The major studios today with their $100,000,000.02 100 million dollar budgets in their 3040 $50 million marketing campaigns have dominated theatrical to such an extent that very few medium or low budget independent pictures get a theatrical distribution. Primarily, we're on DVD streaming cable, some broadcast television, and only occasionally in theaters today,

Jason Buff 11:59
Is there a certain period of time that you look back on in your career and kind of reminisce about as being the glory days of filmmaking?

Roger Corman 12:07
Probably for me, the 60s and 70s, the 60s was when I was having most fun, and most success as a director, I started directing and around 58 or something like that first couple of years, you sort of learn what you're doing. And then things started to move for me in the 60s. And in the 70s, I started my own production and distribution company that I moved from directing to producing and distributing and that was a whole new world as well. So for that, about a 20 year period, I was probably having the most fun and the most success. Things still work out. I'm still producing, still distributing, but I make fewer films today. And just that I make fewer films, they get a limited distribution. And I'll continue for a few more years.

Jason Buff 13:01
You started out working as a writing notes on screenplays, right? And you eventually did some notes for the gun, the compiler,

Roger Corman 13:09
Yes. Actually, I started up. I graduated from Stanford with a degree in engineering. And I was a failure of the Stanford Engineering class. I got the worst job of anybody. I got a job as a messenger at Fox $32.50 a week. I rode the bike around the studio delivering messages. And then I'm I worked the fairly hard did put did some extra work and became a reader in the story department. And that was where I first got a little bit minor recognition for my work on the gunfighter. I didn't like various things of going on. So I had some college time left on the GI Bill. So I went to Europe, went to Oxford briefly. And then came back and became a literary agent, and sold my own script under an assumed name and took the money from that and started my production company.

Jason Buff 14:12
How did you did you know how it was all going to work? And were you going to sell the film? Or did you just kind of go into it like the leap of faith?

Roger Corman 14:18
It was a total leap of faith. I I think that and I wonder how I had the nerve to do it.

Jason Buff 14:27
Well, I think that you know, your career has shown that you've taken a lot of leaps of faith like that. And now did you when you first started, did you have the idea that you could keep a career going as long as you were making films at a low enough price that you could always sell them?

Roger Corman 14:44
It wasn't quite that easy. I financed my films with my own money. And since I don't have that much money, I can't make giant films. So the budget level was more or less predetermined, and I don't Really think I've ever thought of it as how long can I keep going? I just felt that everything is going well, I'll continue making films. So there was a little bit of a sort of a long term plan. But to a large extent, it was day to day. I'm going to make this film I'm shooting this film. I'm planning the next film, and so forth.

Jason Buff 15:21
What did you learn from making films that people really wanted to see you obviously tapped into something in the marketplace that was selling tickets and got people coming in and got people excited? Are there any sort of things that are specific to your films that really kind of you developed and learned how to sell a film?

Roger Corman 15:39
Well, early on, I appeal to a teenage audience. I was very much aware that the audience was a young audience, and the major studios were casting their great stars, which meant to a large extent, a 50 year old leading man, making love to a 40 year old leading lady and the abrogation. The audience was 18. So I felt, I totally understood why they did it. Their stars were the equivalent of brands. The stars were famous and could sell tickets. But I felt if I work with young people, I could appeal directly to a young audience. And I worked in genres. i Not always, but generally, I was doing action pictures, horror films, science fiction films, sometimes deliberately straight, teenage films, and so forth.

Jason Buff 16:36
Were there any other movies like genre films, they were fairly non mainstream back in those days? I mean, nowadays, it seems like horror movies are very mainstream, and especially science fiction and everything, especially after Star Wars and all those sorts of movies. But back in those days, was it something that was more of like a drive in movie theater or more like be movies?

Roger Corman 16:56
Yes. The drive ins were very important, they weren't quite as important as people think they were. Our main money still came from what we call the hard to see in close theaters. But drive ins were a major source of income. And the driving audience was even younger than the hard top audience. Although drive ins did attract some families, on the basis that young family with children couldn't afford a babysitter, something could just go to the drive and put the children in the backseat, watch the picture. And the children would maybe just go to sleep. So it was an inexpensive night out for them. It still was primarily a young audience,

Jason Buff 17:42
Do you think we've missed something now that we don't have theatres, and we don't like go out and see movies now that everybody's watching movies, on iPads and on TV?

Roger Corman 17:49
Yes, I think there's something to be said, for seeing a picture, particularly a comedy. With an audience. You pick up the vibes, as it were, unconsciously, from the audience, it becomes a communal or a shared experience.

Jason Buff 18:04
I was watching the 1978 documentary called corpsman Hollywood's wild Angel, you can actually it's actually on YouTube. And it was one of probably one of the most, I've learned so much in two hours of just watching this incredible. And there's a great scene where they're talking with Jonathan Demi, and he's talking about the advice that you gave him as a filmmaker. And I thought it was really interesting. And I just wanted to get your thoughts on that. And he said that the three most important elements in a film were humor, action, and sex and sex was last but it was still important. Do you still feel like

Roger Corman 18:40
I think I think that I would put in a negative storyline. I should have said that. I was probably I was probably understood.

Jason Buff 18:50
What are your some of your favorite movies that you have seen lately? You know, more contemporary people?

Roger Corman 18:55
Yes, as a matter of fact, possibly the most interesting film I saw last year, was a film that for three quarters of the way through, I thought was one of the most brilliant films I'd ever seen. And then it started to fall at the end. And it was never recognized in any way, I think for special effects Interstellar, which I thought was really a brilliant film, particularly as I say my degree was an engineering but I had a minor in physics. And maybe it was unique to me. I tried to stay up with physics. And it was really very accurate. From all the concepts of Physics Today, the last quarter or so it started to get a little questionable. didn't totally hold up, but I think for the reason that as I say, it was so brilliant, so far through and then still was I still think of it as possibly the best picture of the year but So nobody else seems to agree with me or few people agree or agree with me.

Alex Ferrari 20:05
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 20:14
One of the things that I had heard that you mentioned was that after the film, the intruder, you had decided that you didn't want to be as, which is a brilliant film, but I actually just saw it for the first time a couple of days ago that you had decided to try and not you know, have a movie that was commercial, but have a movie within that movie that actually had a message and was a good movie within a movie that was sellable.

Roger Corman 20:37
Yes, I felt that I had become too serious with the intruder. It got a lot of critical acclaim when a couple of minor film festivals, but it was commercially not successful. And I felt I was too serious. I was lecturing the audience. And I felt, what I would do would be to make a film and entertainment with as we say, a method acting a text and the subtext of text is the entertainment of the film. And the subtext would be whatever was important to me, or whatever I wanted to say. But it wouldn't be always be secondary, to the textures of film.

Jason Buff 21:19
Now, were you one of the first people to take the camera off the tripod and go out into the streets and kind of shoot off of sets Was that something that you felt was you know, would bring more realism to your film, say in the 60s?

Roger Corman 21:35
Yes, I was one of the first, I wouldn't say I was the first service that I know. A number of people were doing it before me. But I was one of the first to do it. And I liked that concept very much I'd been doing. My Edgar Allan Poe pictures was Vincent Price. And those were deliberately studio bound, I wanted to have total control of everything within a studio leaving nothing to chance. And I wanted to when I felt I had done enough of those films, I wanted to go completely away from that, go into the streets and shoot the world around me, as as I interpreted during the 60s, which of course was a very volatile decade.

Jason Buff 22:19
You mentioned working with Vincent Price and the poems Can you talk a little bit about horror and you're feeling about horror movies?

Roger Corman 22:27
Well, horror is very complex, it's exceedingly complex, you can get hard very easily by cutting off somebody's arm or something like that. I'm not talking about that kind of horror, I'm talking about horror, as a psychological concept. And I think the roots go so deep into a person's individually experience into the whole experience of humanity, that it is a fascinating genre in which to work that

Jason Buff 22:57
You were distributing a lot of films from foreign filmmakers. I was wondering if you had any favorite filmmakers from that, you know, like Kurosawa, or Bergman, what what your favorite films were from that kind of well of people,

Roger Corman 23:13
I would pick a few, some of the filmmakers, Fellini, Bergman, Kurosawa, a number of others. The first one I had was cries and whispers from Bergman, which was I thought, brilliant film. Can you see our carousel was there's a who's, which is an unusual film for him to which one Academy Award Best Foreign Film Fellini's picture. I forgotten the title of it. But the film from Fellini that also won the Academy we won. I think in a certain number of six or seven years, we've learned more at foreign Academy Awards and everybody else combined.

Jason Buff 24:00
Now, where were you able to meet with those directors? Did you you know, have any relationship with them? And did you learn things from them?

Roger Corman 24:07
Yes, I met I met several of them talk with so much several of them. Fellini said you should get out of distributing and go back to directing. I remember. Why did you ever leave.

Jason Buff 24:20
You've obviously had a great influence on a lot of the people that my generation considers the best filmmakers, you know, the the 70s and the people who really influenced us moving into the 80s. Now when I when I watch a movie by you know Martin Scorsese or Francis Ford Coppola, when you watch movies that they make, do you see your influence in what they make, I mean, for example, camera movement, and you know, keeping things going

Roger Corman 24:45
A little bit, but basically, they are their own people. They were good before they even met me they had the talent. I may have taught them a few things, but basically, they're brilliant film. makers, they would have been brilliant filmmakers if they'd never met.

Jason Buff 25:03
What do all these people have in common that the great filmmakers the James Cameron's, and all these guys that you work with? What is there something that you saw in them that just made them? Great?

Roger Corman 25:12
Well, I've been asked that question before, I would say there were three things. One, every one of them was intelligent. I've never met a successful writer, producer or director who's been successful over a long period of time, who wasn't intelligent. The second was the ability to work. Making films on move to a certain extent is glamorous and exciting. But also it is very, very hard work. Those two things, you can kind of figure out. The third is creativity. They are all creative, and that you only learn about a person by working with them.

Jason Buff 25:56
I also watch Death Race 2000. And I was wondering if you when you watch the Hunger Games, reaction to that,

Roger Corman 26:04
I definitely had that reaction both in its follow up picture, deaths, sport deaths, sports, a number of things went wrong, it's not a good picture. But the thoughts and death rays, on the other hand, was pretty good picture. One Sample was the greatest beat picture of all time, I think, without question, some of the thoughts and death races and deaths for it are in The Hunger Games and some other things. On the other hand, as far as I know, death, race and death sport were totally original. But if I say that, there's gonna be somebody who will say you're forgetting the German expression, this film of 1919 had the same concept. So you can never say you were really the first. And it's very possible if I think whoever wrote the Hunger Games had never seen death sport or Death Race. They probably thought they were doing something totally original as well.

Jason Buff 27:05
Well, it also reminded me a lot of Mad Max and actually more like Mad Max, too. You know, did you did you ever see that connection?

Roger Corman 27:13
Yes. Who was the actually the in that case? It's an Australian direct. He told me he had seen it. He had seen death rates. George Miller Yeah. Yes. Joy. Yes. And he said he had seen death rates. And he said he was inspired by him. And but he didn't cartoonish. And he got a general idea of a genre, and did two brilliant original films. The call?

Jason Buff 27:38
Yeah, I mean, well, I mean, the thing that, that you feel when you watch that, it's just the danger. You know, you feel the speed and you feel like I mean, that's one of the things that films I think have lost a lot nowadays is just the actual, you know, you're doing everything in camera, there's not really any visual effects. I mean, there might be there was like a matte painting, I remember. But other than that, I mean, everything is real and not like digital effects. So you can when I watch movies like that, it's a lot realer than watching, you know, some of these movies that are like the superhero movies where you know that they can do it all in a computer?

Roger Corman 28:09
Yes. I think the audience unconsciously knows that they can sense it. To a certain extent, the steps that can be done today are far superior to what we were doing in camera, what you can do with a computer are just lightyears ahead. Yet at the same time, the audience almost senses. They're too good. They know this can't really be now,

Jason Buff 28:35
I wanted to talk for just a second about if you could give a little bit of a lot of people that listen to this are first time filmmakers and people that are trying out they're trying to make you know, their first independent films, can you talk a little bit about what people can do to have success in the film industry and make a film that's like you said, a movie that is good, but also a film that will sell and that can keep them going,

Roger Corman 28:57
Well as William Goldman once said, nobody knows anything. He's partially true. But I would say this. A lot of people have a general idea, you don't know. But you have a general idea. So I could say a few things. And even before I say, I will know that somebody will go up and do something totally opposite from what I say you should do, and have a giant success and do it. So it really depends upon the ability as a filmmaker, but probably not getting into a deep, long discussion. The one thing that I would say is most important is preparation. Particularly if you have a short schedule, or a small budget. You want to do as much of your thinking as you possibly can. Before you ever appear on the set. You want to have your story worked out. You want to have talked with your actors.

Alex Ferrari 29:58
We'll be right back after a word from Our sponsor. And now back to the show.

Roger Corman 30:07
Worked out the basic red line is Stanislavski said if the actor's performance, you want to have your own shots sketched out, knowing however, you will never follow your plan exactly something that will whose happens that causes you to change sometimes as the better sometimes you'll get a better idea. But I put heavy, heavy emphasis on pre production planning.

Jason Buff 30:34
Is that how you were able to do Little Shop of Horrors? In today?

Roger Corman 30:37
Yes, we rehearse three days. So what happened? Studio had these sets, that we just shot on sets that were there. That's the reason I made the fixture. And I knew that as a Screen Actors Guild at that time, I think it's still this way. Hiring an actor for five days for a week is not much more expensive than hiring a matter of fact, it's about as expensive it was to hire an actor for a week, as for three days on a daily rates, so I hired all the actors for a week, we rehearsed three days, and then went and shot for two days, having worked everything out in the first three.

Jason Buff 31:15
I actually I have to ask you this. Now, I know that you you're a fan of Stanley Kubrick, right? Yes. I was wondering how you How did you feel about the Shining when you saw that? And did you talk to Jack Nicholson about that after I did,

Roger Corman 31:27
I thought for sure, I think Kubrick is one of the great, great directors. And I think the shining is one of his best films. And that's his best film, but it's one of his best films. So I have total admiration for Stanley. And for that picture, and Jack was brilliant. I do have one story that Jack told me. When we were working people used to say I printed the first take I sold them did but I print generally the second or third take or something like that. Stanley is famous for shooting and shooting and shooting. He went over 100 takes on one shot with jack and jack is a good guy. He stood there the wet until Stanley printed 112 113 cakes. And when he was finished, he went over to Stanley. Stanley, I'm with you all the way. But you have to know I generally take around the 70 is the radius.

Jason Buff 32:29
Did you ever have the chance to meet Stanley Kubrick

Roger Corman 32:32
I met him was just talked to him briefly early in his career he had done his first film was a crime story built around a racetrack. And it was a medium low budget film. And I remember was after he had done that. And I was just talking to him. And I said this is one of the best if not the best first films I've ever seen. And it was clear from there that he was going to have a brilliant career. Was that the killers?

Jason Buff 33:02
Yes, that's right. That had a brilliant ending to with the the suitcase and the money flying out of it and everything. Yes. I always in my my interviews with two questions. One is, do you have a resource like a book or something that's been very influential to your life or something that you can recommend to filmmakers?

Roger Corman 33:21
Well, I'll give you an answer that doesn't apply exactly the most influential book to me was when I was in college, studying math, and I studied calculus. The whole concept of calculus, which is to a certain extent, could be described as the mathematics of movement. The problems with calculus that we're going to get, won't get in all of that calculus, the problem and the solving of the problem, I thought was so brilliant and such an example of what the creative mind can do that that's probably influenced me more than any other book.

Jason Buff 34:00
If you could go back in time and talk to yourself when you were 20 years old. What advice would you have for yourself,

Roger Corman 34:06
I would probably say at the age of 20, to try to get as broad and varied in education as you possibly can. I think the fact that I majored in engineering cause me to specialize too much in a certain branch of knowledge, where as a liberal education, encompassing literature, our philosophy, economic psychology, all of that is the best preparation for a full life, whether professionally or personally,

Jason Buff 34:43
Did you follow that because you felt like you had to have something to kind of fall back on and to have a career.

Roger Corman 34:49
Well, my father was an engineer, and I simply started off to follow his in his footsteps. And it wasn't until I became the film critic of the Stanford Daly and I started analyzing films that I realized this is what I wanted to do. But I'd spent four years studying engineering.

Jason Buff 35:12
Did you ever use any of that knowledge for filmmaking?

Roger Corman 35:14
Well, as I say, going back to Calculus, I use some of the knowledge. But I also use some of the way in which you think as an engineer, or a physicist or a mathematician, there's a thought process of problem solving, which can be very creative and very satisfying, and very useful at the same time.

Jason Buff 35:35
Well, I really appreciate you taking the time and talking with me.

Roger Corman 35:40
Very good. Thank you.

Jason Buff 35:41
All right. That's gonna do it for today. I want to thank my guests, Mr. Roger Corman for coming on the show. Thanks a lot.

Alex Ferrari 35:47
I want to thank Jason so much for doing such an amazing job with this episode. If you want to get links to anything we spoke about in this episode, head over to the show notes at Indie film hustle.com forward/674. And if you haven't already, please head over to filmmakingpodcast.com SUBSCRIBE and leave a good review for the show. It really helps us out a lot guys. Thank you again so much for listening, guys. As always, keep that hustle going. Keep that dream alive. Stay safe out there, and I'll talk to you soon.

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IFH 673: How I Wrote Ant-Man with Joe Cornish

Have you ever  wondered what it is like screenwriting inside the Marvel and Studio machine? Wonder no further, today we have screenwriter and director Joe Cornish. Joe was one of the writer’s on Marvel’s Ant-ManThe English comedian and filmmaker burst onto the scene in 2011 with his very successful film directorial debut, Attack The Block, starring John Boyega, who played Moses, a low-level crook, teenage gang leader, an orphan looking for respect around the block. The British sci-fi comedy horror film centers on a teenage street gang who have to defend themselves and their block from predatory alien invaders on Guy Fawkes Night. 

Cornish and his comedy partner, Adam Buxton form the successful duo, Adam & Joe an ironic pop culture sketch show which gained a lot of success in the UK alongside Cornish’s long-term work in the UK TV entertainment industry. 

In 2011 he joined iconic directors, Peter Jackson and Steven Spielberg as a writer for the screenplay and story for the 3D animated action-adventure film, The Adventures of Tintin: The Secret of the Unicorn — co-written alongside Edgar Wright and Steven Moffat.

Intrepid reporter Tintin and Captain Haddock set off on a treasure hunt for a sunken ship commanded by Haddock’s ancestor.

This $135 million budget film grossed $374 million at the box office and received a plethora of nominations including Oscars for Best Original Score, a Golden Globe for Best Animated Feature Film, two BAFTA nominations for Best Animated Film and Best Special Visual Effects.

Cornish co-wrote the screenplay for the Marvel Comic character, Ant-Man, along with Wright, Adam McKay, and Paul Rudd in 2015. 

Rudd, starring as Ant-Man is armed with a super-suit with the astonishing ability to shrink in scale but increase in strength, cat burglar Scott Lang must embrace his inner-hero and help his mentor, Dr. Hank Pym, plan and pull off a heist that will save the world.  Similar to most Marvel Studio movies, the film carried a big budget of $169.3 million and grossed $519.3 million.

His latest film, The Kid Who Would Be King (2019), which was written undirected by Cornish, joins a band of kids who embarks on an epic quest to thwart a medieval menace.

Joe honestly, was extremely forthcoming and transparent about a lot of things; like what really happened behind the scenes on Ant-Man and what it’s like to write inside the Marvel machine, working with filmmaking legends like Steven Spielberg and Peter Jackson. And we also discuss his craft, how he approaches screenwriting and directing, and much more.

Enjoy this conversation with Joe Cornish.

Alex Ferrari 3:39
I like to welcome to the show, Joe Cornish man. How you doing, Joe?

Joe Cornish 3:43
I'm good. Alex, good to be here. Good to see.

Alex Ferrari 3:46
Thank you so much for coming on the show my friend. I really truly appreciate it. You are across the pond, as they say, right now.

Joe Cornish 3:53
Yeah. On the other side of the pond beyond a couple of ducks, and the water feature. And some lily pads. And yeah, it's nice here. We're having a picnic by the pond. But we're allowed out. So that's, that's good.

Alex Ferrari 4:09
It's all good. So um, so how did you start your you're fairly remarkable career. I know you don't, I don't want to make you blush. But you've had a pretty great career. And I just wanted to know, how did you get started? What's your origin story in this business?

Joe Cornish 4:26
But my origin story is weird because I started out when I started out as like a runner in film companies in London. So I went to film school then I was a runner, and then a friend. Like there's a long version and a short version. I'll do the short version. So I started out in TV in British TV comedy in the mid 90s with a TV show called The Adam and Joe Show. I'm the joke from Adam and Joe. And that was a late night comedy show. That was kind of homemade TV was like comedy skits and songs and sketch. Here's an animation. And then that's how I met Edgar Wright because he had a show on on to British TV called spaced. While the Adam and Joe show was on, we were on the same channel. So we became friends. And so Edgar I'd always wanted to make movies. So Edgar. Edgar invited me to write and man with him. And he invited me to write Tintin with him. And then at the same time, I'd been, you know, reading and learning about screenwriting since I was a kid. And so I ended up writing and directing a film called attack the block. Tanya, about 10 years ago. Yeah. And then I made another movie called The kid who would be king a couple of years ago. Yeah, so that's, I've had a wait. And then I did a bunch of radio as well. I had a radio show on the BBC. So I've done all sorts of different stuff. Over my very, very long and very important career.

Alex Ferrari 5:59
Obviously, sir, obviously. Now. I see on your on your IMDb I see a lot of special effects. And you know on like Shaun of the Dead and Hot Fuzz and a lot of those projects with Edgar, what did you do you want those projects, because you don't have a specific credit whenever say special things. It could be as much as helping them write the screenplay, or it could just be I was there for the day.

Joe Cornish 6:21
Well, it's kind of I was there for the day, like I was. I was a zombie and Shaun of the Dead so I get hit, I get gunned down. When the military arrive and that big truck drives towards the camera. I'm one of the guys that gets gunned down. So I was there for a day in Hot Fuzz as well. I'm one of the CSI people with Cate Blanchett at the very beginning of that movie. And and then I just hung out a lot with that guy. So I ended up doing some behind the scenes stuff. On Shawn and I and I did some behind the scenes stuff with the UAE the US press tour of Hot Fuzz, there are some videos of me and Nick Frost flushing cakes down the toilet of American hotels on YouTube. So that was that was I was just a friend of Erica and egg is a very collaborative, a friend you know he he always shares drafts and gets notes and and because we were working on Outman all through that period. That's why he's kind enough to give me thanks. Fair enough. Now,

Alex Ferrari 7:30
according to your filmography, you also were a PA on a film called Blue juice. Yes, back in the day. And I always love asking these questions when you're first starting out. What was the biggest lesson you learned? working on that set? As a PA because I know when I was a PA on my first set, I learned it was like so much stuff was coming at me. I was learning lessons like by the minute of what not to do specifically, where not to stand who not to talk to things like that. What did you pick up?

Joe Cornish 8:02
I wish I'd been on the set. I was in the office. I was there to photocopying I was making tea. I was like I was just doing dog's body stuff. And I was never really unset I went to pick up some rushes I flew to the Canary Islands to pick up some rushes one time, bought a couple of cans of film with me on the plane. What did I learn? I don't know. It just made me really really hungry because I felt so close to what I wanted to do but 1000 miles away coat holding in my hands all the faxes from the studio buses and that was a Miramax movie a very like an early 90s Miramax movie, so you can see it all happening. And it just made me like ravenous to do it myself. And also secretly. I was like, I could do it better than this.

Alex Ferrari 9:01
said every pa ever.

Joe Cornish 9:03
Yeah. Terrible. Like it for my films. Like I'm now imagining what's going on in the minds of everybody else on the set. This is a load of old shit. I could do much better than this. Yes. So the other thing I learned was not to lie. Like one time, I told one of the producers that I could assemble the trims. And I basically I'd learn how to do it at film school, but I forgot this was back when trims were physical. And, you know, lace them up and stuff. So I was put in an editing room with a bunch of cans, and the mag that this the magnetic soundtrack, and I had to sync them all up. I didn't know what I was doing. And I had a massive anxiety attack and I had to call up the producer and said I'm sorry, I do not know how to do this. So that was a good lesson.

Alex Ferrari 9:57
That was that's a fantastic lesson.

Joe Cornish 10:00
You've got to have a bit of chutzpah, right? You've got to beat yourself up, and you've got to be confident. But there are limits. When it comes to actually telling people you can do things that you actually can't do. That's not a good line to, to cross.

Alex Ferrari 10:15
No, absolutely. And I remember my first my first pa job was on on a Fox TV show, and I had the exact same experience that you did, which is like, You're, you're there. I was in the office PA. So I had all I was seeing the producers and all that kind of stuff coming in. And you're just like, so close. Yeah. And I could do it better, obviously.

Joe Cornish 10:34
But it's really useful experience extremely,

Alex Ferrari 10:37
extremely

Joe Cornish 10:38
variance. But then you also realize that, that you don't necessarily have to climb the ladder that way. And actually, what's more important is to be creating stuff. Because you can, I guess, I mean, there's a traditional old school route of becoming a first ad and, but also there are people that especially in this day and age with technology, so accessible, there are people that just make brilliant stuff. And then you can jump the queue right? You get, right, something brilliant, or make something brilliant. You get maybe to have a go at all the toys without going through the process of graduating, you know?

Alex Ferrari 11:19
Yeah, I mean, I remember when I was when I was a PA and I started going start investigate that route. And like I went to the DGA is like, Okay, so, oh, you need, you know, 1000 hours as a PA or whatever that number was before you can get in the Union. And then you start working as a third assistant director, and I'm like, and they're like, maybe in 10 years, you'll you'll get a first ad job. And I'm like, this, this doesn't, this doesn't make sense. For me. I can't I can't I can't do this. But But there, I agree with you. And that was also the time when the technology was not as cheap as the mid 90s. So it was still it was still film. Yeah,

Joe Cornish 12:03
yeah. But now I think you know, if you if you create something that gets people's attention, there's lots more ways in I think.

Alex Ferrari 12:11
Absolutely, absolutely. Which brings me to your next my next question, which is Attack of the block. How did you come up with this amazing idea, because you were the writer, and the director of this film. And I remember when it came out, it was kind of like, it was like a mini atom bomb going off. People were like talking about and it was like, you know, this year's district nine and all this kind of stuff. How did you come up with that idea? It was brilliant.

Joe Cornish 12:37
Oh, that's kind of you to say. It was based on a bit of personal experience.

Alex Ferrari 12:43
Aliens, aliens attacked you.

Joe Cornish 12:45
invasion happened to me? From my imagination? I guess. So. So the story is that I was carjacked outside my house by a gang of kids who look very much like the kids in the movie. And it Nothing like that ever happened to me before. I think they were local neighborhood kids. And it felt very, very cinematic. They look really cool. Like ninjas. They were the other interesting thing was they were clearly scared, as scared as I was. And it felt like a piece of role playing theater. It felt like any other time of any other day, they could have been playing football in the park, you know, I could have been walking through the park. But for this moment, they were playing that role of being the aggressors, I was playing the role of being the victim. And it just made me think about, okay, what would happen if a meteor came down? And an alien came out? How would my relationship with them change? How would all How would this skill set that they were using for street robbery? How would that switch up and become a skill set? That would it would actually be a potentially positive set of attributes? So yeah, so I thought that was interesting. And then I was kind of fixated on the character of the of the kid, the leader, and what would what would cause basically a child to find themselves in a position where they were doing that, you know, on the street, so it was a combat plus is a long answer, but my favorite movies are combinations of social realism and fantasy. So I felt that it was a it could be my version of the kind of film that I really liked.

Alex Ferrari 14:34
Yeah, and when it came out, I mean it it garnered you a tremendous amount of attention. I'm assuming you became the the the it the it girl you were that you were the the beautiful girl that everybody wanted to dance with. At that at that point, when that came out, how was it What was it like and were you still in England when you were in London when that was still going on it? Did you? Did you come over to the States during that time? Did you do the water bottle tour here in LA

Joe Cornish 15:01
Well, weirdly, I've been, you know, I'm no stranger to LA like I've been visiting since I was a kid. And then I'd actually written, started the process of writing and man, and finished the process of writing Tintin. Before attack, the block came out. So I've worked with Marvel, Steven Spielberg and Peter Jackson, before, attack the blog. You know, kind of incredible, ridiculous, but that is what happened. So it was all a bit bit back to front. And yeah, it was weird. Like, I really didn't know what the reaction to the film would be. And it was kind of what's the right word? befuddling level of response, because it was like, I'd been waiting for doors to open my whole life. And then it felt as if every door opened at once. And that was, in a way kind of paralyzing. Right? Because you don't know which one to go through. And suddenly, all of the shit that you've read, one of your anxieties, paranoia, suspicions, every story about how indie directors, you know, get crushed by big movies, every story about you know, Hollywood, you know, superficial reality or being seduced, and then you know, all those things are suddenly real. As for someone like you or me, who's sort of lived in the dream world, and read magazines, and interviews with our favorite directors, and behind the scenes, books, and making up books, to find yourself with this myriad of opportunities, should you direct your own things. Should you director big franchise, should you write a franchise? So basically, I I met everybody and took refuge without go writing and man. I simultaneously wrote a screenplay for Kennedy Marshall based on a book called Snow Crash. So I basically just stepped away. Really? Yeah, you've got to remember I was 40. I'm 50, early 50s now, and I'd had a career in TV and I'd had a career in radio. Like, I'd been like a minor TV personality in the UK. So I think if I was 20, something, it probably would have been different. I probably would have been ravenous and would have just taken something by the throat. But I was quite cautious. And really, I felt like, well, I don't need to churn out a film every two years. I don't need to make, you know, Godzilla versus Obi Wan Kenobi, or whatever is,

Alex Ferrari 17:48
by the way, I want to see that movie. I want to see that movie. Okay, I'm

Joe Cornish 17:52
working on it. I don't know I To be honest, I'm still conflicted about it, it felt it felt very difficult to navigate. So my reaction was, was to go to ground kind of thing and just just go back into working into writing with with Edgar, and screenwriting is quite a safe place to be you can make good money. Um, you know? Yeah, so I did that for a while,

Alex Ferrari 18:16
but you weren't but you were offered. You know, you offer big studio jobs. You I'm sure you were offering, you know, tentpole films, because that's the way that's the way the Tom works. You got to hit like Attack of the block. All of a sudden, they just give you here's $100 million. And you're like, well, we'll, I was talking, I've talked to so many directors on the show, who've had that, that moment that they had that the indie hit, and then all the doors open. And they just figured out a couple of them went down the road and got destroyed. It literally destroyed and others were like, you know what? We're not ready. We're too young. We've done. We've done four music videos, and one $2 million movie we're not going to take on Batman, like, like, literally. But it's really fascinating to hear. Well, first of all, the key element in that story is that you were 40. And there's a big difference between 40 and 20. And only only the gray hairs that are on my chin. And I'm assuming somewhere on underneath your beautifully shaven face or is is the is that experience that like when you get hit with that kind of opportunity? I mean, I would have been destroyed 2025 Can you imagine? You would have probably been you're just not ready. You're just not ready for that kind of success or opportunity. Even sometimes. Yeah,

Joe Cornish 19:37
but some some people are good at it. You know, some people are. And I'm really, you know, I'd experienced the production of a big, you know, motion capture movie on Tintin. So I understood what happens to screenplays what happens to what the process is and what the machine machinery is. And then I thought, well, well look I'm in for I'm co writing a big Marvel movie by already. And man, you know, with a with a director who's who's a genius and is a good friend of mine. So let's just sit here and observe what, what happens for processes and, and you know, maybe just because of what happened on that man that made me think okay, well is this is this the right way to go and you know, there were there were peers of mine who are friends of mine who had hits around the time of attack the block who who did go and make blockbusters and you know, all we all know each other directors all talk they don't share it, but they, you can, you know, you can call up a friend who's and say, Well what actually happened and no one rightly because it's, they have respect for the industry and the process and the producers and there's massive amounts of money involved and huge creative risk. So it's not, it's not like, it's not really artists making art, you know, on that level. But at the same time, some of the stories you hear are give you pause. And you think, well actually, I'd rather make fewer films, but they those films be exactly what I want them to be, you know, be a small part of the big franchise, you know,

Alex Ferrari 21:33
so, so since you've brought up Batman a couple times, let's jump into Ant Man. You know, I've always wanted to ask somebody who's been inside the machine. You know, what's it like? Because I mean, we've spoken on the show too many directors who've been in, you know, 200 million plus dollar films, and you know, big, you know, blockbusters and things like that, but I've never spoken to anyone who's been said, the Marvel machine. And I know, a Batman has a lurid history, like it is definitely a, you know, there was some issues. Obviously, Edgar left the project for creative differences and things like that. What can you tell us about what's it like without, you know, throwing anybody under the bus, obviously, what's it like working on not just a Marvel movie, but on a franchise like that? Because you're, you're you're playing in some it's like working in Star Wars, like you're, you're walking into an established universe. And arguably one of the more ridiculous characters in the Marvel Universe who I love, by the way, I mean, and that's what I love about the script, too, in the movies, like, they call it out to themselves like Ant Man, that's ridiculous name. But when they make when you guys made Batman work, when I saw it, finally in the theater, I was like, Well, okay, then they made it work. So what was it like? What was it like being in that machine?

Joe Cornish 22:50
Well, I'd have to say like, the, the Marvel Cinematic Universe wasn't what it is now, then. So we started working on that movie in I think I've got that. I dug some stuff out here. So this is a treatment from 2002. For Alabama. Okay. The very first treatment that agar and I wrote. And so we've been working on it since 2002. So attack the block was 2011. Was it came out in 2015. This is on and off, we both made lots of other movies in the interim. But you got to remember back in 2002, like what were the Marvel movies in 2002, like, even

Alex Ferrari 23:41
Iron Man, Iron Man had already come out but they were still fled. Well, you know,

Joe Cornish 23:45
what one of the first meetings we had, we went to Edgar and I went to Lucasfilm in Marin County, and we went and met Jon Favreau and sat watching the final assemble of the first Iron Man. And Jon Favreau had read our draft and he gave notes and Agha gave him some notes on Iron Man, but that was really the first you know, Marvel was still handing it big characters to alter directors in order to fuse that alter perspective with comic they would they were finding the formula, right? So really, the story of us and our man is the story of a studio that changed its agenda. And really, really no longer had the, you know, headroom for a writer director like echo who, who needs to have written every element of his movies. That just wasn't what they would do it by the time we came to make the movie that wasn't what they were doing anymore. And that's why the final movie has elements of the MCU that were not in our draft. So that's just a story of the history. of the evolution of the marketplace. And, you know, the story of, of Kevin finding out what worked, you know. So it's not as dramatic or maybe, you know, as sort of, you know, thrilling as you might think it's just a question of, of times times changing and what Marvel wanted changing and what Edgar wanted not really fitting in. So in the end, it was, you know, a pretty gentlemanly Parting of the Ways. Yeah, and

Alex Ferrari 25:35
but there was a Is there a decent amount of what you and I go wrote is still left in the script. Because I mean, you can you can smell it. You could smell it. It's there. It's not Shaun of the Dead, but you can definitely smell the the energy of you guys without question.

Joe Cornish 25:53
Yeah, there's a there's a bunch of stuff. You know, there's a bunch of stuff that I think people think is a good that isn't there's Peyton Reed. digressions during Louis's speeches that were quite stylistically similar to some of his stuff actually, are weren't in our draft. But yeah, there's a bunch of stuff. I mean, as you know, a lot of the design and previous of action sequences happens while you're writing happens very early. So often, that stuff is pretty much nailed down before other writers came in. So yeah, there's some dialogue, there's a bunch of dialogue a bunch of action sequences. Yeah, I wouldn't want to put a percentage on it. But there's a stuff there.

Alex Ferrari 26:31
So it's so when I've heard this from other directors that when you're working inside inside the MCU, and the machine is like, the the action stuff is kind of just directed and prevented out? Like almost by itself, not like this, this is the screenplay, the lead on that or is someone else to lead on that as far as just building out the action sequences? Because I've heard mixed things from different directors?

Joe Cornish 26:58
Well, I can only speak about my experience in an ad man, it was all it was all on the page. Okay. But on Tintin when we came onto Tintin, and a lot of the action sequences were were previous already, but they can be tweaked. You know? I mean, it's an interesting thing, isn't it? Like Pixar, who, you know, when they have a slam dunk, there's a sort of level of perfection, every element of a good Pixar film, yes. And that, that's because they can test run them. They're working in animation, so they can do rough versions, and they can make the film 1000 times before they release it. And now the movies are so visually visual effects driven, they could they can, they're almost doing the same thing where the movie is made in a previous form, and tested before it shot. So it makes a lot of economic and creative sense. To draw, you know, it's like people used to do with animatics, back in the day, right? storyboard versions and simple animatic. Like, the more you can test something before you shovel money into

Alex Ferrari 28:03
actually hundreds, hundreds of millions of dollars. Yes, of course.

Joe Cornish 28:07
So I don't see it as like this negative thing necessarily. It's just when movies cost that much to make, you got to have proof of concept. In a low cost way as much as you possibly can.

Alex Ferrari 28:21
Yeah, I mean, finishers, finishers, you know, famous for pre visiting, every frame every cut prior to ever shooting the very Hitchcock very Hitchcockian in that way.

Joe Cornish 28:32
Yeah, it makes a lot of sense. But then, like there's stuff in attack the block action sequences that I storyboarded to the nth degree, and I scouted locations before I wrote, so I wrote to particular locations, but then there are scenes, dialogue scenes, dramatic scenes, where I deliberately didn't do that. And I just covered it with handheld cameras. So it depends. And I think often Marvel movies split split up like that, or those big action movies like the action sequences will be done in a more collective fashion. And then the director will come in and deal with the dramatic moments, you know, I don't know but you know, we we left and men before it started shooting. So my experience in terms of the actual production process is

Alex Ferrari 29:17
zero. Got it. So that's just from from that point, from that point on

Joe Cornish 29:22
production.

Alex Ferrari 29:24
Now, let me ask you, when you start, when you write and you beginning to write a story, or script, do you start with character or you start with plot.

Joe Cornish 29:33
I start with the concept. And personally, is it an idea that people can wrap their heads around in a simple way, and then I usually start with I just usually start with cool stuff that I would like to see a series of moments, a sequence an image and build out from there. But yeah, you have to start thinking about character pretty quickly. It depends on the idea. There's something I'm writing at the moment that the character came late. And they wrote a couple of drafts. And then my brilliant script editor said, Look, you got to dig into the lead character, because this is just about moments. So we get a bunch of work and, and there's other stuff that where the character offers itself more, more clearly. But yeah, I don't know. I think that I start with moments.

Alex Ferrari 30:36
So it's kind of like aliens attacking a bunch of street kids.

Joe Cornish 30:40
Yeah, exactly. That moment, that kind of, you know, moment that felt like from it was from a Western, the confrontation on the street feels like aliens climbing up the outside of a tower block. The notion of like putting, finding sci fi in an urban environment, all that kind of stuff. I like to sketch you know, draw images, draw a frame. I like to I like to think of a poster. It never turns out to be the same poster. I'd like to draw a little poster image and just seeing if I've got

Alex Ferrari 31:21
an original sketch

Joe Cornish 31:23
for attack the block I made. This is the attack the block, that's what I made.

Alex Ferrari 31:27
That's a really great sketch. That's a great image reference.

Joe Cornish 31:30
So I do a little pretend poster for myself. Because the night You know, I don't know about your earnings. I'm an 80s. Kid. So I grew our sweat. Post movies were hyped and you just had the Ghostbusters logo or the Batman logo. You didn't know what it was like. I grew up in that period where movies were so marketing lead. And it was a single that came out in the charts with little clips from the movie and the video. Oh, my God,

Alex Ferrari 31:55
those days

Joe Cornish 31:56
over movie in two or three lines, and everything was original. So you had no idea what the fuck it was, you know, it wasn't nothing. It was a franchise. So it's like what Ghostbusters. Ghosts busting or that's Bill Murray. This sounds really good. It sounds it sounds good. That logo is brilliant. I need to learn to sketch the logo should slide by the soundtrack album. I bought the soundtrack album. I said by the time the movie actually came out.

Alex Ferrari 32:21
Oh my god. But but so I'll go back cuz Yeah, you and I are of similar vintage. Similar vintages. I remember when Ghostbusters came out and I did everything you said. I watched it. I'm not exaggerating. I think the record was 23 times in the theater or something like that. I mean, I loved Ghostbusters. It was at a really specific time in my life. I think I was I don't know what grade it was or how old I was. But it was a specific time. I just loved it. I wore out my tape like wore out the tape. But did you ever call the 800 number that's in them?

Joe Cornish 32:59
No, I was in London. I wouldn't. I told him

Alex Ferrari 33:03
so I actually called it it's a fake number. I didn't it was a 555 number but I didn't know but that's how insane I'm like, Can I call the Ghostbusters? I mean let's let's call the Ghostbusters. It was a different it was such a different time. I mean do you remember 89 was such an amazing year for films where lethal weapon to Batman I mean you couldn't walk anywhere anywhere in the world and not see the bat logo like it was it was such an event you know can you tell like what did it feel like for you growing up around that time ticket just kind of tell people who are listening because now everything's an event and there's hundreds of millions of dollars at marketing and and there's the internet and all that stuff but before in 89 man there was that logo that's and then maybe a glimpse of a news and entertainment tonight are an access hollywood like behind the scenes said interviewer something was just nothing. What did you What was it like for you growing up around that time?

Joe Cornish 34:03
What was really exciting I don't know is defined my whole life because they here I am doing what and yours as well. Here we are doing what we're doing because it feels so it just was incredible. I don't know it's hard to put into words like with Batman specific. The other thing you have to remember is there was a six month gap between movies coming out in America and in the UK. That's right. So So friends of mine would go on holiday to the states and they'd see these movies, and they come back and they tell me about them as if they've been to another planet or some mythical country. And then that you had you were like, desperate for this to to wait another six months. So you'd buy the novelization. You buy the pet the photo novel comic book. Yeah. And you'd scour the radio they'd be they'd be like features on TV about the new HitFilm in America. And they'd have like 30 seconds of it that you'd scour I mean for a kid Going to school, those imaginative worlds have that scale with that much hype. just completely all consuming, right? Especially, there was sort of something entrepreneurial about 80s movies, they, they wanted you to be in them. They wanted you to be a Ghostbuster or be Luke's go. Like they really invited them into invited you into their worlds like as a kind of playground. Yeah. Is it different now? I'm not sure that it is. I think modern kids maybe have the same excitement, same level of sense. sensation is definitely more of an industry right.

Alex Ferrari 35:38
But they have act but they have access though. They have access to it like we were Scott like he was like scouring anything, any image, any thing, any poster, whatever, to now you just like it's all out there. It's like it's all set up six months ahead.

Joe Cornish 35:53
There were loads of movie magazines. You could read all Oh, yeah. Every one or two little TV shows. There was still ways you could get your little hit. But no, right. There were fewer of them. Yeah, so it felt more momentous. And there weren't action figures. For every movie. It was very select only the ones that hit big. Yes. So it did feel like there were these momentous moments every year or two, that dwarfed everything else around them. Whether it was like the first Superman movie, or Ghostbusters or Raiders. Or, you know, or Batman, like Batman, for me was actually a disappointment.

Alex Ferrari 36:34
Really? First Batman

Joe Cornish 36:36
really I think I'm a little unique.

Alex Ferrari 36:38
But you but you also built it up probably so much in your head that it could never

Unknown Speaker 36:42
it could never live up to it. It was shot in the UK. So photos in the tabloids helicopter spy photos of the set and of the Gotham City set that were published in the tabloids. But what disappointed me when I sat down to see Batman in Leicester Square in whenever it was, was the the curtains opening and it being 16 by nine. And I was shit. I wanted it to go 235. Yeah. And and I was immediately a little disappointed that it was 16 by nine. And then it just was too. It was too campy for me. I don't know, it didn't what I was becoming a little cynical. You know, I was an older teenager. My inner critic was starting to evolve. I wasn't just like, shoveling junk food down my throat. By that point. I was like, I'm not sure I believe jack nicholson, that Prince song isn't one of his better songs. And

Alex Ferrari 37:39
oh, the pretension of being a teenager.

Joe Cornish 37:43
So I'm sorry, I like this. I like like the first half of the second one I think is fantastic. I actually think is the one of the best bits in like the opening 45 minutes.

Alex Ferrari 37:55
And it's Tim unleashed. That was that was like I think the first time they gave Tim a lot of money and really kind of let him do whatever he basically he could do whatever you want. That's why that one's if you look at the both of them next to each other, you're just like, the kind of in the same universe one's a little bit weirder. What's the question? Which brings me Which brings me to my next question, and arguably your greatest role in the film industry. Resistance resistance trooper and last Jedi.

Joe Cornish 38:27
Thank you.

Alex Ferrari 38:28
Your work there how it did not get an Oscar is beyond me.

Joe Cornish 38:32
I agree.

Alex Ferrari 38:34
So as you can see, I have a life sized Yoda in my background. So I am a Star Wars geek. The audience knows my affection for Star Wars. What was it? Like? How did that come about? I'm assuming you just like called up, called up Ryan and just say can I? Can I just be a stormtrooper?

Joe Cornish 38:54
No, Ryan and Ryan invited us Ryan is a is a is a good friend and a very good guy. And I met him through Edgar. And he invited Edgar and me and his brother Oscar to be in the movie. And he deliberately put me in a shot with john boyega because, you know, john Mayer's movie debut And sure, a lark and JJ saw him and attack the block and cast him in Star Wars because of that, and so Ryan wanted to put a little easter egg for people who would know that connection and put me behind john, so I met new shots. I'm one of the most louche resistance fighters there is I'm holding up my blaster in quite a sort of dandy ish manner. But it was crazy. You know, we went to Pinewood and it was actually the day the Brexit the result of the flat and it was credibly stormy there were massive thunderstorms and this lightning and thunder were booming above the, the big soundstage. So it was Yeah, it was weird and I grew and I sat with Kathy Kennedy and chatted about British politics and what it meant, what the Brexit vote men, and it felt like quite a dark day, weirdly. But it was very exciting. It's an honor to be in that movie. And you're right. Like, what would that film be without me?

Alex Ferrari 40:27
Obviously, I mean, obviously your I mean, your face alone gets at least 100 million overseas automatic by? Yeah, it's true. No, but you're in the inner geek in you. I mean, you must have been geeking out a bit. I mean, did you did you see Mark Hamill was Mark around. Did you like you had to? You had to

Joe Cornish 40:48
take that a bit. It was Oscar Isaac, john. Carrie Fisher was there that day? You know, one of the nice things was the two guys that operate BBA. puppeteers, that, that worked in British TV. And they and a lot of the stuff I did on my comedy show involve puppetry. So I ended up just talking to the BBA guys a lot about you know, the Adam and Joe show and they did a puppet on breakfast TV. So so you know, it's, it's, it's crazy, like being British and, and all these movies being made here. Like since I was a kid, the notion that Superman was shot here, The Empire Strikes Back was shot here and Raiders was shot here. Like that was an incredibly surreal fact for me to learn. Like, it feels so exotic and foreign. But yet, these still shits happening an hour and a half out and away from my house, you know? And it's the same when you go when on the set of the last Jedi, a lot of the crew. I knew a lot of the costume people I knew. So yeah, it was it was it was it was fantastic. Yeah, like, if you told the seven year old me that that was going to happen, my tiny head would have exploded.

Alex Ferrari 42:10
Exactly, exactly. Now, you also brought up Tintin a bunch? I mean, how, how does it work with not only Steven Spielberg, but also Peter Jackson? And what is that process of working in that machine? Like you were saying, that's a completely animated film. So that's a completely different way of working. Then your normal, just traditional live action. So what was two questions? What was it like working with Steven and Peter and being inside of that machine?

Joe Cornish 42:42
Well, I wouldn't have the first thing to say is I would not have been there without Edgar. So Steven Spielberg called up Baker to see whether he was interested in rewriting Steven Moffat's draft because Steven Moffat was leaving to become the showrunner on Doctor Who. And Edgar knew I knew Tintin. So he called me up, said Did I want to do it with him? I said, Yes, I do. Yes, Steven Denton, really?

Alex Ferrari 43:08
Yes, thank you, Edgar. Thank you.

Joe Cornish 43:11
So so I was just kind of incredibly sort of excited and honored to be there. Also a little bits get clinging on to Edgar's coattails in terms of running the authority to be there. And, and it was, it was, you know, a massive, massively educational and they were extremely gracious, really, to invite me as a good friend into right into the middle of that process. And it was fascinating. You know, I was on conference calls between the head of the studio and Peter Jackson and Stephen, sometimes I'm not sure they knew I was on the call. But it was just amazing to listen to how the business operates at that level. Just and what's impressive is how courteous and respectful and how there's not a sense of you know, even though these are you know, incredibly successful you know, like gods to you and me, they behave like with Yeah, with a level of humility and respect for the process and the money and the and then and then with amazing skill you know yeah, I there's no short answer to that. You know, there were there were amazing experiences every day like, like James Cameron walking on and trying out the the motion capture technology.

Alex Ferrari 44:47
This is Tom, this is a this is pre pre avatar, a post avatar.

Joe Cornish 44:52
Well, that's a good question. What year was avatar?

Alex Ferrari 44:55
I think that was Oh, nine.

Joe Cornish 44:59
Yeah, so

it's I was being concurrent.

Alex Ferrari 45:02
Okay, it was oh nine, I think was when it got released. But he had been working on it for a bit, I think it's oh nine, because it was around the time when I moved to LA. So it was like, oh nine, or 10, around that area. We'll be right back after a word from our sponsor. And now back to the show.

Joe Cornish 45:23
Lots of directors, lots of famous directors came in to look at the technology and to see Steven operating with it. And you know, and he says in interviews, how it kind of made him feel like a kid again, because you could go, you can you can kind of operate in a way maybe you wouldn't, he wouldn't operate in a live action movie. By holding the thing. I forgot what it was cool. Yeah, so so it was Yeah, it was it was it was, I just hesitate to use cliched hyperbolic words like incredible and amazing, but it kind of was in a different respect. And in on all sorts of levels, like the seeing stars and meeting famous people getting to actually hand in script pages to Spielberg and him either liking it or not liking it. You know, yeah, it was.

Alex Ferrari 46:23
Well, let me ask, let me stop you there for a second. What is the note process from Stephen? Like, when you hand in pages and he likes it? I'm assuming he keeps moving forward. But if he doesn't like it, what is that process? You know, I've never I've never heard the story of getting notes from Stephen and working on those notes and getting back what what's that process like for him?

Joe Cornish 46:42
Well, I can only tell you what it was like for me, right? And sometimes they would be written notes. Sometimes there was a phone call. And sometimes I would go into amblin and sit at a big conference table, underneath the sledge from Citizen Kane in a glass case on the wall above me, with Steve sitting across the table, and I would hand the pages and he would we would sit in silence while he read them. And then he would tell me

Alex Ferrari 47:14
that must I mean, seriously, that must be terror. Like that must be just terrifying. You You're a screenwriter, you're handing pages to Steven Spielberg. And then you sit in the room while he reads it. That must be nerve wracking.

Joe Cornish 47:27
Yeah, but nothing's ever going to be good enough. It's so it's so like, so I just resigned myself to like, Okay, I'm going to leave today. Like, I'm going to be gone in a few minutes, because this is fucking Steven Spielberg and Peter Jackson and I me every day was a gift. Right? Like the only story I can tell you that sort of succinct is is one time. I handed in some pages, and he and he liked a bunch of stuff. But there was other stuff he didn't like. And he's, he said, Joe, this has gone backwards. And I felt, I felt like really terrible. I'm like, Okay, well, and then we discussed it, and I felt terrible. But then the phone, his assistant came in and said, Steven, there's a call for you. And he went next door. And he was on the phone. And I heard him say to another writer, oh, this has gone backwards. So use the same line. And I won't name names, but then I realized it was quite a high powered writer. He'd said that too. So I felt better. He said that to him as well. Okay, so sure my work had gone much further backwards than the other guys.

Alex Ferrari 48:45
So we're good. So it's not something he just pulls out on. Like the really, really bad writers. He pulls it out for all writers is in the back of your mind. Probably have he got it to that I'm okay. Okay, good, good, I

Joe Cornish 48:56
feel better. The thing to say is about both of those filmmakers is how generous and normal and relaxed and friendly you know, very, very hard workers very businesslike. But they're like you and me if we were extremely, so good at what we did that we were humongously successful, they fucking love movies. And they get as seriously as you would, if you were able to do the thing you love at the highest possible level. But also there's a sense of joy and pleasure in in everything they're doing. You know. I love Tintin. You know, some people People often talk about the uncanny valley pneus of it, and that may or may not be true, but there's so much other amazing craft in that movie from the way he moves that he's unbound from physicality with the camera and his spill both camera placing per se is and blocking as well. Like no one else is excited to see a camera replacing and blocking without the limitations of dollies and create reality in physics is phenomenal, you know? And yeah, so yeah, it was. It was an amazing, incredible experience.

Alex Ferrari 50:19
If you shall be cliche, no and about and by the way, I've spoken to so many different and it's fascinating how many, you know, accomplished filmmakers Stephen has touched in one way, shape or form and I've had, and I've never heard one bad story, off air or on air about Steven, he's everything you just said. It's exactly what everybody else has all these other directors and writers that I've spoken to have said the same thing. He is so gracious, he's humble. He is, like you said, he's a guy he's got he's one of the gods in Mount Hollywood, he comes down from, you know, Mount Olympus, if you will, and comes down and talks and works with us mortals. Not us, you you mortals like yourself. And, and he could be a complete everything that you've heard about from big guys like that. But he's not. He's the complete opposite, which is, in a way makes me feel good.

Yeah.

Joe Cornish 51:22
I think it's done. It's generally the case, because I mean, I'm sure there are exceptions. But certainly all my experiences of being mean that they, you have to work hard, you're expected to work really hard. But people generally want to want to work with people who are not insane.

Alex Ferrari 51:44
Fair, fair enough. Now, you often write by yourself, but you also write with Edgar or other partners as well. What is your process when writing with a partner?

Joe Cornish 51:56
We take all our clothes off. We smear our bodies with butter.

Alex Ferrari 52:01
Is it peanut butter, almond butter, or just straight up butter? unsalted organic butter? Fantastic.

Joe Cornish 52:07
Then we get down to business.

Alex Ferrari 52:08
I need to I need the visual. Okay.

Joe Cornish 52:11
No, we, what do we do? Well, it depends who I'm writing with. Edgar. So Edgar was my first collaborative experience. And he made sort of the dead Hot Fuzz. Maybe Josh Sean's from the dead when we first started writing out, Matt. So he'd made a movie I had. So he was the guy, the boss. And he I was in a position where I was going to follow his lead. And so like, do you want to know actually how we actually go about writing? Is it one of those questions?

Alex Ferrari 52:50
Like actually, like, Yeah, I don't like what I mean, the butter was fairly, very visceral in my mind. And I get that's an image I can't actually get out of my head. So thank you for that. But or not? No, just like, I'm asking the question more for writers who are working with other writers. And just to kind of see what, you know, writing partnership looks like because a lot of people want to get into a writing partnership. And I know as well, as you do, you know, working with another creative. I've heard sometimes, you know, you bump heads, occasionally? Not all the time occasionally. So what is that process? Especially when you're working with you know, someone like an Edgar Edgar Wright? Who is, you know, so creative, and you're also so creative? How does that mix when you get together?

Joe Cornish 53:36
In my experience, what helps is to know, kind of who's in charge? Okay, so, so idea is it? whose vision Are you serving? So, so with admin, I wouldn't have been there without Edgar on 10th. And I wouldn't have been there without agar, but then I go left. So I've worked on it on my own for a while, but then you're serving the books and Stephen and Peter as much as you possibly can. And your job is to offer ideas. And you just then Have you ever for dialogue ideas for character ideas for setups, payoffs, connections, themes, to offer ideas, and to keep them coming. And to listen, and be sensitive to what the other person needs. And then to fill the blank space, you know, with as many ideas and then to be patient and tolerant and available. And you know, because it's writing tough, isn't it? It's like holding your breath and going in the water. It's, and there's so many things to distract you. And it's so much more fun just to go to the movies. I mean, the funny thing about movies is Of all art forms, the the experience of making them is, is so far from the experience of consuming them, it's. So when you concern them, you're completely passive. You're sitting in a comfy chair, you're shoving candy into your mouth, you're just criticizing them and then come on, like, do something wrong, like, please me. Making them especially writing them, you have to shut the whole world and focus on one thing, and be completely completely the other way. Right? spill everything out. Even writing a novel. The difference isn't that great, because reading is, you know, takes effort a

Alex Ferrari 55:47
little bit

Joe Cornish 55:48
takes effort. So what I'm trying to say is that is that to be patient with the other person is quite important. And to you know, sometimes be happy to work around their schedule if they're in charge. Yeah, and on the movie side, like so I I've written something with I'm working with a writer called Brian Duffield at the moment who wrote love and monsters and spontaneous and he's a really great guy. And, and, and it's my idea were working on and what's fantastic about him is he's to me, like I hope I was to Edgar. Just this incredibly, incredibly generous font of ideas. And you know, the bottom line is that just to have another brain somebody has to say stuff out loud to is so helpful. That's a very long answer to your question.

Alex Ferrari 56:44
Fair enough. Fair enough. No, that's a great answer. Your latest film The kid who would be king?

Joe Cornish 56:51
Yes,

Alex Ferrari 56:51
that was a, you know, a fairly, very, fairly big it looked like a big budget. I'm not sure if it was or not. But there's a lot of visual effects in it and love the story. I love the way it came up. How did you how did that come to life? Because that's that was you you were the writer? And the director of that's it. I'm assuming you can put the story on that.

Joe Cornish 57:09
I did. Yeah. That was that was an idea I have when I was a kid Actually, I had when I was that 80s kid. So I was so obsessed with movies and designing the posters and thinking of the catchphrase and stuff. I just used to do them. As a kid. I used to make up movie titles and pretend to write scripts when I was like 14 1513 years old. That was an idea I had when I was when I was a kid. And really, it connects your question about what I did after attack the block. So after a while, I figured, okay, I've got the opportunity to make a bigger movie, why not make one of my dream projects, you know, come hell or high water? Instead of making someone else's dream project, you know, so? Yeah, but yeah, so that was an idea I had when I was a kid. But it took a while before that got made. I mean, that wasn't it was it did. Yeah. So we finished on our man in about 2014. And I started writing, I started making the kid will be king in 2016. So So yeah, so I took Yeah, so there were two years when I was trying to get another couple of movies off the ground that didn't that didn't make it. But yeah, and yeah, it was pretty big budget not as big as it looks. It looks twice as big as it was. But yeah,

Alex Ferrari 58:33
no and and do you have any tips on directing children because I've directed children and that's, that's, that's the journey.

Joe Cornish 58:42
Well, that my tip on directing children would be get as many takes as you can. And then work really hard in the Edit. And even if you get the most super performance from a child, you're likely to get little bits of good stuff in in lots of different takes interesting scripts. So So use the audio from one taken the picture from another take build the performance from lots of different takes know when to use a reaction rather than beyond them when they're talking. So so so for me, like a performance from a child is more likely to be elevated in the Edit. You can use all the same techniques on adults but but I've really had, you know, attack the block and the kid who would be king of both had kind of young actors in them. And it it just creates a fantastic atmosphere on the set. I don't know whether you agree but there's such as sense of opportunity and happiness going to work and it makes the adults on the crew, not curse and raise their game and behave really well.

Alex Ferrari 1:00:00
The grips, the grips, the grips are a little bit a little less.

Joe Cornish 1:00:03
Yeah, exactly. So I really enjoy it. But yeah, that would be my tip.

Alex Ferrari 1:00:09
Awesome. Now I'm gonna ask you a few questions I ask all of my guests. What are three screenplays every screenwriter should read? Hmm,

Joe Cornish 1:00:18
I would say read something by Walter Hill.

Alex Ferrari 1:00:22
Yeah surf guide. So

Joe Cornish 1:00:24
in terms of minimalism and knowing that you don't have to put everything down on the page, and that sometimes the punchiest description, you know, they're so readable and they're fast to read. So anything by Walter Hill, I would say Die Hard is a really good movie to study. Because Die Hard is a really good example of rewriting. And how often a necessity can be the mother of invention because Bruce was Willis was making moonlighting at the same time he was shooting that movie, so he wasn't available. So different writers came in and beefed up all the subplots, so that they had stuff to shoot and Bruce wasn't available and the way the guy all works and the way the FBI guy works, the way those three lines work, to support the main story is so incredible. And in fact, I, Simon Kimbo the producer gave me a copy of diehard that he had, that's actually annotated with all the different writers and drafts so you can see where, because he'd studied it and pulled it apart. And little stuff just like the fact that one of the one of the last writers to come in spotted that Reitmans character and Willis's character never met. And that was quite the 11th hour and created that incredible scene where they meet on the rooftop. So I think that's a really good example of how rewriting can really enhance a story. Did you want three?

Alex Ferrari 1:01:52
Yeah, a third one, if you have on the wall?

Joe Cornish 1:01:56
Hmm. Well, I must say, I go back to et quite a lot. Because I think if there's a movie, you know, inside out, and is a movie you saw as a child, like if there's a movie you saw as a child where you didn't understand the craft at all. And it had, it felt like you lived it when you were a child to look at it on paper, and realize that that thing that felt real actually came from these particular words on a page. So Melissa Matheson's draft of the you know, the original, you've always got to try and get the pre production draft because often there are drafts that are just crap transcripts of the finished movie versions that have all the shit that they didn't put in, you know, that didn't make the final cut. I think the other fantastic document to study is the that script meeting transcript of Raiders between Lucas Oh,

Alex Ferrari 1:02:52
yeah, yeah.

Joe Cornish 1:02:54
I'd say that's a must. Just to see the amount of ideas and the way that creative people start formulating a story that says, Titans Raiders. You studied that right?

Alex Ferrari 1:03:07
Of course. Yeah, we posted it on the on the website because it's available out there. And I wanted everybody to read it because it's just the You're right, like you're talking about three masters, you know, at you know, so

Joe Cornish 1:03:18
they come up with they come up with ideas that aren't that good.

Alex Ferrari 1:03:21
It happened.

Joe Cornish 1:03:23
That's really liberating as well, you know, you you have to be in a space where there's where there's room to make mistakes, you know, and no one's judging you for saying something you know, that doesn't quite fit. So to see that masterpiece come from to see the meeting that masterpiece came from, you know, it's pretty it's pretty long lasting. This is incredible in it Lucas. You know the ideas Lucas comes up with a phenomenal and how those, like we were saying how you can write from moments how he has just nine or 10 really solid notions in his head for character beats a moment, a piece of costume. And then they're building out from those nuggets. And yeah, so that's four things for you.

Alex Ferrari 1:04:09
I think. And Lucas has done okay for himself. I think he's, he's, he's okay. That would like I would like to see some works. I would love to have seen like, I think Coppola said it that he goes, it's a shame that George got stuck with this whole Star Wars thing, because I would really like to see some more experimental stuff and hope I hope he I know I hear he's doing some experimental stuff that no one's seen. While

Joe Cornish 1:04:33
I was there was me and one other person in the theater in Los Angeles for Red Tails on that opening day. So I will see anything he makes, you know, and yeah, he's Yeah, he's amazing.

Alex Ferrari 1:04:47
Amazing. Amazing. Now, what advice would you give a filmmaker or screenwriter wanting to break into the business today?

Joe Cornish 1:04:54
Oh, well, I think my answer to that is is is Really just to make stuff next to what we were saying earlier about being a PA, and looking at the ladder, you have to climb and feeling it's impossible. And realizing that that that creativity is your way up. So you can like, particularly my generation, like so I made videos on the weekend with my best friend Adam Buxton, we would comedy skits and animation, and that got us our own TV show on on British TV. Around the same time, Trey Parker and Matt Stone were making animations out of cardboard cutouts. That turned into, you know, their incredible career, people that produced my TV show the Adam and Joe show where a company called World of wonder, and they managed a drag queen called RuPaul at the time, who was kind of underground and hadn't broken out and people thought was a bit freaky. And it felt very countercultural. 25 years later, is one of the most famous and successful people in the world. But these are, everyone's creating, they're creating and creating, they're making stuff. Sure they got other other jobs on the side, or, you know, but you're you're producing stuff, even if it was with little bits of cardboard paper, like Matt and Trey, or soft toys, as puppets that me and Adam were doing. When someone says what do you do, you can say, this is what I do. You can give them something, a script, a short film, just make sure. And sometimes even the lo fi stuff is more impressive. But the stuff without the production value, whether it's our puppet movies, or Matt and Trey with like the first thing I saw of theirs was called was this political dispirited spirits in

Alex Ferrari 1:06:56
the spirit of Christmas. That was that was the construction card baby.

Joe Cornish 1:06:59
I was going around bootleg VHS, I saw

Alex Ferrari 1:07:03
it in a comic book store had I walked into a comic book store and the guy's like, you want to see something cool. I'm like, Yeah, yes.

Joe Cornish 1:07:11
And it was cool. Because it was it was it looked kind of crappy, but it was still fucking funny God and the fact that it was crappiness shone a light on their talent more than it would have if it had had superduper production values. So don't sweat the production values. Or just show your show what you do show your rawness and that's what I'd say. Because that's the way to jump the jump the queue, and yeah,

Alex Ferrari 1:07:38
amen. Brother, amen. What is the lesson that took you the longest to learn whether in the film business or in life?

Joe Cornish 1:07:47
Let me think, what is the lesson that took me longest to man?

That's such a toughy. I don't know. I just think I'm, you know, like, it's, it's a cliche, but it's always true. I'm still learning everything. I don't know. I mean, to to Okay, hit to finish things.

Alex Ferrari 1:08:16
Huh?

Joe Cornish 1:08:17
Finish it, finish it. Like that's the most important thing, regardless of the quality of what you finish as you perceive it. Finish it, finish the draw. Finish.

Alex Ferrari 1:08:28
finish the project. Don't let it just sit there. unfinished it rather be finished and bad. That unfinished and with potentially could have been a work of art.

Joe Cornish 1:08:38
Yes, finish it. That's what eka taught me.

Alex Ferrari 1:08:43
interested, I

Joe Cornish 1:08:43
had a problem. I had a million half written screenplays. And he taught confidence to push through to the end. He just say keep going, man. Keep going. Don't stop keep going, man. I'd be working on out man. He'd be off shooting. I tell him I had some ideas. I tell them I'm not sure about this. I'm not sure what he said. Just put it down. Just do it. Just do it. Just keep going. Keep going, man. That's great. Keep going. So there you go.

Alex Ferrari 1:09:08
That's awesome. And last question, in the toughest of all three of your favorite films of all time.

Joe Cornish 1:09:16
Okay, well. So it's a toughy I would say. I really love the Black Stallion.

Alex Ferrari 1:09:28
Yes. Look at that beautiful. That was a big that was a big movie in the in the early 80s. I remember when I was a kid when that came out. It was like it was everybody was talking about it. Like it was just like the biggest thing ever back then.

Joe Cornish 1:09:44
Yeah, it's a beautiful film. So I guess I guess to ask this question, I have to go back to like gut like non intellectual stone like, gut stuff that and then I would say Die Hard. Probably

Alex Ferrari 1:10:00
This Christmas movie of all time, right?

Joe Cornish 1:10:02
Yeah, arguably already, but it feels like that was the first movie I saw that made me think about writing and structure and craft. Because it's literally like, design for story structure turned into a building. Do you know what I mean? Like the actual physical art architecture of the movie. And the plot lines. And the positioning of the characters in the space is almost like someone drew a chart about how to build a story

Alex Ferrari 1:10:34
of the hero's journey, like as they're like, going up, and then they got to go back down

Joe Cornish 1:10:38
the model of how to run a story that will be

Alex Ferrari 1:10:42
like, I never thought of it that way. But you're absolutely sure I never I can't believe I've never thought of that. But literally, their positioning in the building where they are is kind of where the hero's journey is.

Joe Cornish 1:10:53
And I saw it in New York. I didn't know nobody when it first came out. Nobody knew like they were like Bruce Willis. And oh, apparently it's really good. It doesn't look good. No, but people say it's really good. And the only the only seats we could find were in a downtown cinema. We were we smoked a bunch of weed and so did everybody else in the cinema. People went insane. Oh, yeah. It was like, it's like that movie picks up your your puppeteering rod and just puppeteers you. And yeah, so that's a really good movie. And then what would I say? And then I'd have to, I'd have to throw in like a European movie cuz like something really like say, Have you heard of a movie called? of all is awful by Louis Mal?

Alex Ferrari 1:11:40
I have not.

Joe Cornish 1:11:43
Okay, well, it's a really good movie about a Jewish kid hiding out in a Catholic boarding school in the Second World War in France. And there's just something about a European movie where none of this screenwriting shit, none of this Hollywood industrial shit is part of it. It's the people aren't even speaking your language. Sometimes, especially in a world of massive franchises, that don't really connect with humanity. Often, those European movies can really just I find them really elevating and nourishing in a way that Hollywood movies are less and less I fear. Yeah. And that was when I saw as a kid and loved

Alex Ferrari 1:12:29
it and it stuck with you apparently still stuck with you. Yeah,

Joe Cornish 1:12:32
yeah.

Alex Ferrari 1:12:33
Now, I want to thank you, Joe, for being on the show and and helping, hopefully helping some screenwriters and filmmakers out there, get to the next level of what they're trying to do. But I really do appreciate you being so raw and candid about about your journeys and misadventures in in Hollyweird. So thank you so much. Good to see you, Alex.

Joe Cornish 1:12:53
Thanks for having me on.

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IFH 672: How to Build a Paying Audience for Your Indie Film with Pat Flynn

Pat Flynn, the founder of Smart Passive Income (SPI), is a pioneering figure in the world of online business and digital marketing. His success story has inspired countless entrepreneurs to create their own passive income streams, and his educational resources have empowered individuals to achieve financial freedom. In this article, we will explore Pat Flynn’s journey, his strategies for success, and the impact of Smart Passive Income on the digital landscape.

Pat Flynn’s story began in 2008 when he was laid off from his architecture job during the global financial crisis. Facing an uncertain future, Flynn decided to take matters into his own hands and started exploring ways to generate income online. He initially found success by creating a website called Green Exam Academy, which provided study materials for the LEED exam, an architecture industry certification. The site quickly gained traction, and Flynn realized the potential of passive income as he continued to earn money from the sales of his study materials even while he slept.

In 2009, Flynn founded Smart Passive Income to share his experiences and teach others how to create their own online businesses. Through his blog, podcast, and various online courses, Flynn quickly became a trusted authority on digital entrepreneurship and passive income generation.

Strategies for Success

Pat Flynn’s success is rooted in several key strategies that he’s consistently employed throughout his career. Some of these principles include:

  1. Transparency: Flynn has always been open about his successes and failures, sharing detailed income reports and case studies with his audience. This level of transparency has helped him build trust and credibility with his followers.
  2. Diversification: Flynn emphasizes the importance of diversifying income streams to protect against economic downturns or changes in consumer preferences. His own businesses reflect this, with income sources ranging from affiliate marketing and digital products to online courses and speaking engagements.
  3. Providing Value: Flynn is a firm believer in the idea that providing value to your audience is the key to long-term success. Through high-quality content and a genuine desire to help others, Flynn has cultivated a loyal following that continues to support his ventures.
  4. Continuous Learning: Flynn attributes much of his success to his commitment to learning and adapting to the ever-changing digital landscape. He regularly invests in his own education and encourages others to do the same.

Over the years, Smart Passive Income has become a go-to resource for aspiring digital entrepreneurs. Pat Flynn’s relatable story and clear, actionable advice have helped thousands of individuals create their own passive income streams and achieve financial independence. Flynn’s influence extends beyond his website and podcast, as he has also authored books, spoken at conferences, and collaborated with other industry experts.

In addition to inspiring others, Flynn’s work has helped shape the digital marketing industry as a whole. His commitment to transparency and ethical marketing practices has set a standard for others to follow, fostering a more honest and authentic online business environment.

Enjoy our conversation with Pat Flynn.

Alex Ferrari 1:52
Enjoy today's episode with guest host, Jason buff.

Jason Buff 1:57
I can't tell you how excited I am to have today's guest on Pat Flynn, his website Smart Passive income.com is an amazing resource for anybody who wants to learn about online marketing or how to create products that generate passive income. And so what I want to do is I want to focus on films as a form of passive income, which means that you put a lot of work into something, you create a product. And then after you launch it, you're able to enjoy the fruits of that work for many, many years to come. And what Smart Passive Income kind of teaches is all the different ways that you can not only create products like that, but ways that you can connect with the people who are going to want those products and ways to put the message out there and to grow an audience and build mailing lists and things like that. It's there's a whole lot more to it. But that's kind of the general idea. All right, here's my interview with Pat Flynn. Now the thing is, because you know, what you do, and what I do are kind of in different worlds, but they're also kind of in the same world. And that is the concept of creating something, whether it be a movie or a product or whatever, that people are going to, you know, spend a lot of time on, put a lot of work in, and then after they kind of like set it off into the world, it's going to have its own life, you know, right. So the idea was really to discuss filmmaking in terms of how to approach it like filmmakers, films as the product and filmmakers themselves kind of as the brand and the ways that they can use some of the techniques that you talk about in order to connect with an audience and to kind of build a career as a filmmaker. Love it. Let's do it. Does that make sense? Yeah, sounds great. Okay, because that was one of the things that happened with me was, you know, I tried to make a film about two years ago, and ran into a bunch of problems. It never even occurred to me to think about connecting with an audience and social media and all these other things as a part of being a filmmaker, you know, and it's absolutely key now, especially now that things are changing, and everything's going to virtual platforms, Netflix, and everything, that filmmakers kind of become their own entrepreneurs. Yes. You know what I mean? So what I was thinking we could talk about first, just because I think if you could talk a little bit about your story and kind of how you got into passive passive income as the thing that kind of became your topic of choice.

Pat Flynn 4:17
Yeah, sure. I mean, I could, I could definitely go over my origin story. I love telling it. You know, and I say that because, you know, from a filmmakers point of view, the origin story is really important. You know, the storytelling aspect. And just understanding really, where the main character comes from, is really what helps you connect with your audience. And so, you know, I'm gonna hopefully do the same thing with those of you who are listening. So for me, I actually went to school and wanted to, for the rest of my life, be an architect. I had graduated from UC Berkeley with a BA in architecture in 2005. And everything was going great in 2008. I had just gotten promoted to Job Captain youngest person in the firm to get promoted, it was making great money for my age at the time, and I was looking forward to spending the next 40 years of my life in this industry trying to make a name for myself until it was done. June 17 2008, actually, to be exact that my boss calls me to his office. And he says that, you know, although I've been contributing a lot, and I'm just want a rockstar that I was going to be let go. And it just didn't make sense for me that they were going to lay me off, although, you know, looking back was obvious because because of the recession and whatnot, and they couldn't have me any more. But it was a big blow for me, because I didn't have a plan B, I had dedicated my whole just time and effort to the world of architecture, and I moved back in with my parents actually, it was also bad timing, because I just proposed to my, my girlfriend now wife, so yes, she did stay with me. And we're still together, we have two beautiful kids. And did you have like, awkward dates where you were at your, your parents? You know, yes. And then luckily, we're all we all get along. And I get along with her parents, she moved back in with her parents to actually because we both needed to save money. So it was tough times. And you know, it felt felt like I was kind of moving backwards, even though I had been moving forward the rest of the time beforehand. And, you know, I actually discovered podcasts at that time, because I had a lot of extra time. And it was one podcast called Internet Business mastery with that I really connected with with the hosts who are actually bringing a lot of guests on who talked about their origin story and how they got started with online business. And I heard one story in particular, was about about a guy named Cornelius Fichtner, who was teaching people how to pass the project management exam, he was making six figures a year doing so. And I thought that was really interesting. And that was my sort of lightbulb aha moment. You know, if I'm Spider Man, that's the moment I got bitten by a radioactive spider. That's when all these things are turned turning on. Or if you want to go darker, you know, that's, if I'm Batman, that's when my parents got murdered, but I'm not gonna go there. That's when I was like, Whoa, I have some knowledge about specific exams that I took when I was an architect, maybe I can package that information and turn it into something that other people can use. And I don't know, crazy idea, maybe people would pay me for it. And make a long story short, a number of months later, I had this website up called Green exam academy.com. Back then it was actually called in the lead.com. Lead was the name of the exam, l e. D, which stands for Leadership in Energy and Environmental Design, which is like a boring topic for most of you. But for me, I became this rock star in that industry, because I was the only one really talking about it, helping people out online, just being very honest about what that exam was like, because I had passed it. And I was seen as an expert, even though I wasn't really, I didn't feel like I was an expert. They saw me as an expert, because I was somebody who was just had that experience taking that exam already. And in October of 2008, I released an ebook, to help people pass that exam, it was $19.95. And I sold over 200 copies in that month, and made eight, so almost $8,000 in earnings from an ebook. And it was just it just kind of blew me away that this was even possible. And you know, you hear people talking about these things. But when you're actually doing it, it just was mind blowing. It didn't even seem real. I thought it was doing like legal things. And the cops were gonna knock on my door like I had, you know, and then I started, you know, I remember even that first sale I had with that ebook, it just it I was excited, obviously. But then I thought about it. I was like, Well, what if this person asked for a refund? What if I get in trouble for this? What like, I don't deserve this, you know, and I had to go through a lot of these mental things that I had to learn just going down this route of being my own sort of indie entrepreneur, I guess you could say. And so, you know, I've learned a lot of things over time and helped 1000s of people start their own businesses of creating more businesses over time. And you know, a lot of people wanted to know how he started that business. Well, that's where Smart Passive income.com came from. That's, that's what most people know me from now, I have a podcast, over 23 million downloads, and a number of other things that I do on the side. And you know, I'm just here to help. So that's kind of my origin story and how I got started and it's it's pretty crazy to know that I've been doing this eight years now. And you know, I've made a lot of mistakes along the way I continue to make mistakes, but you know, every time I make a mistake, I learn from it and I continue moving forward and I report back so that everybody else can can learn from my journey.

Jason Buff 8:51
Now one thing I think you're missing from that story is the key role that Back to the Future played in your really difficult years there is that if you're if your speech has anything you know, if that's what actually happened was sitting around watching back to the future a lot

Pat Flynn 9:10
You know, I did back to teachers, my all time favorite. And most people who know even a little bit about me know that and I often include back to the teacher in my presentations, because it's just very, it's just very me but I remember when I got laid off, you know, that day I went back to my apartment and then my girlfriend was there and our fiancee at the time and she was just, you know, really making me feel better about what happened always just you don't we got this. It's okay. It's gonna be okay. And what really made me feel better was watching Back to the Future because that was like my comfort blanket. You know, my my pacifier, I guess you could say, and, you know, I always dreamt that I had access, I would get access to a DeLorean because then I could just go back in time and try something different, you know, not do architecture anymore. Try something maybe work a little bit harder in my job or do something to not get let go. And I finally realized like, you know, I I realized that I don't have access to a door. And but I also realized through watching that movie, that what you do now affects your future, you know, you could change your story. And I started to take action. And that's when I really got into, okay, this business thing that, that it's out there, why can't I do it? So let's see what I could do to make it happen. And I started to research it, I started to connect with people get really out of my comfort zone to try new things. Which, which is really interesting now that I think about I'm like, what if I didn't get let go? What would I be doing what I'm doing today? And I can absolutely say no, I would not because it was getting let go. And not really having a plan B that forced me to do these. Take these bold actions that were required to make the success happen. Right.

Alex Ferrari 10:46
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 10:56
Yeah, it's, it's always in the form of some terrible thing, you know, your old life dies, and then your new life begins where you kind of like, emerge as maybe what you're supposed to be, you know, right, right, the uncomfortable moments. So talk a little about a little bit about the idea of how you built an audience, how you have connected with people and how you've grown smart, passive income, and kind of, one of the things that really impressed me about everything that you do is how much authenticity there is. And there's a lot of negative, you know, when you talk, especially to filmmakers, and artistic people, they look at marketing, a lot of times like, oh, well, this is kind of like the used car salesman, kind of like thing, you know, and they don't really, you know, and I became kind of a devotee to to the idea of marketing and looking at, I mean, even if you want to look at Back to the Future, and Steven Spielberg, and all these other people, who are tremendous artists, but they also I mean, especially Spielberg really understand branding and marketing and how to connect with an audience. And, you know, even when Spielberg has a bad movie, it's like, the brand is still there. And filmmakers have such a hard time thinking of themselves like that. They're like, I'm not Coke, I'm not, you know, and they don't really understand that. So can you talk for just a little bit about the concept of marketing and building a brand?

Pat Flynn 12:15
Yeah, it's funny, there's a quote by Seth Godin, who's famous marketer, that a lot of us in this space now, he's a, he's a quote says, marketers ruin everything. Because that's what a lot of people think of, of marketers, and marketers often do ruin everything. But you know, when it comes to building a brand, and marketing, I feel that that is my definition of that is what people say about you when you're not there. And to really focus on that part of it, like how are you leaving an impression on somebody? What is that? What is what is it that you are providing value? Like, what does that value have to offer? And how are they able to take that in? How are they able to experience that? How are they able to share that with others. And really, branding is what people say about you when you're not there. And I love that sort of mindset. Now in terms of, well, you're not Koch, you're not Steven Spielberg, you know, really scatter or whoever, maybe not, not yet, at least, but to a small pocket of the world you can be. And that's where really, I found success with even initially green exam Academy. I mean, nobody knows is hardly anybody knows what the LEED exam is. But for architects and people in the design world who really wanted to pass the exam, I was Steven Spielberg to them, you know, because I was the one putting it out there. And I was doing things like actually caring about what they needed help with, and focusing on that relationship building. And you know, a lot of times when you're doing something creative, you're kind of in your studio, or, you know, behind the computer and you kind of just doing your thing, and then you put your product out there into the world and then kind of just sit back and wait for people to react. Whereas, you know, a lot of people who are doing it, right, they get people involved early in the process, they start building those relationships, and they start to foster those one on one in one to many interactions that are now more possible than ever with things like social media and stuff to really make a connection. And there's a great article, I would I would kindly ask everybody out there who's listening to this to read, it's by a man named Kevin Kelly, who was the senior editor at Wired Magazine, and just a brilliant man. There's an article called 1000 true fans. And this This changed my thought process with how to approach marketing and branding and business and it can change yours too. And this was really written for you guys. It was written for creatives for artists for musicians. And the idea and the gist of this article is that, you know, if you're doing something and you build an audience of only 1000 True raving fans, by true raving fans, these are people who, who just love absolutely love what you do because you've you've made an impression on them, that you are a part of who they are. And, you know, they'll just love you no matter what you do, because you've you've just made that impression on them. So raving fans are people who will drive 100 miles to go see your movie because it's just that's the closest theater that it's available in. These are people who will get on a web like like Live streaming with you so that they can potentially interact with you, even though they're on the other side of the world. And it's 5am there, they wake up early for you, those are those are the true raving fans, if you get only 1000 of those people to follow you, under you, that's that of this world of what 7 billion people to get only 1000 to pay you for what you do $100 A year, in some way shape, or form it whether it's that product itself or access to you or something, you know, related to that $100 a year, right? That's, that's not much at all. I mean, I in many people pay $100 a month for stuff we hardly even use, like cable television or whatever. So $100 to support something you truly believe in something you're completely in love with is not outlandish at all. And if you have 1000 just 1000 people doing that you have your six figure a year business, that's $100,000 right there. And so it really hones in the importance of those true fans. And a lot of what I love to teach is, you know, a lot of people in the internet marketing space and build online business space. A lot of people focus on building what's called traffic or getting visitors to your website, everything that you read about is traffic, traffic traffic, but I try to approach it a different way. I say, Okay, well, what good is traffic? If when they come on your site, they don't have a good experience, for example, or I want the focus to be on okay, even if there's 10 people coming to your site? How can you make those 10 people feel special? How, like, what are their names? Can you get to know them. And the cool thing about 1000, it's not much it's, it's one person that day, for less than three years, if you can build one raving fan each day, which is now it's a little bit more possible, right. And building raving fan isn't very hard, it's a little bit of a connection, a touch. And as a creative, somebody who's building and making movies like, this is stuff that your audience craves, they want to know who's behind it, they want to get to know you and your personality, if you are there reaching out to them, and giving them permission to ask questions or speaking to you. And you're giving them a little bit of access to your thought process or, you know, even giving them some thoughts to where you're going next. I mean, oh my gosh, they're going to be with you forever. And it doesn't take very many to really provide an amazing living for yourself in terms of the monetization and expenses. But more than that, it's just, you know, I know as creators, we all love when we feel appreciated for the work that we do, because we put so much work and time and sweat and effort into it. And again, it doesn't it that read that article is essentially what I want people to do, it really goes into the long tail effect in really building these long term relationships that can then over time exponentially have just a massive effect on you. But not only that, just the amount of people your message, your feeling your book, your product is reaching,

Jason Buff 17:43
Right. Yeah, it's interesting how much you know, if you look at guys like Robert Rodriguez and Kevin Smith, and the guys who kind of have a name, you know, there's a lot of great movies out there, but you don't necessarily know who the director is or who the person is behind it. You know. And when you think about somebody like Robert Rodriguez, it's like, you know, that story. And then Kevin Smith, you know, that story, you know, he made clerks, and then he went off and you know, sold it for a bunch and then kind of came out of nowhere. So, you know, I think what you're saying goes along with that kind of thing, which is that the people that follow those guys connect to that story, and they kind of like internalize it to, you know,

Pat Flynn 18:21
Yeah, I mean, your brand or your marketing, it's not just the movie in the film that you put out. It's all the stuff that happens in between. And I think that's, that's really important to know. And it's not hard. It's just, it just takes some human to human interaction. I think that's another part that we're everybody in any space that's creating something that we really need to understand that it's not about b2b business to business or b2c business to consumer anymore. It's about p2p is my buddy Chris Ducker says it's the person to person relationships, and you know, you follow anybody in the space who has a huge following, they're doing that they're making those interactions. I mean, if you follow anybody, like Gary Vaynerchuk, for example, who is huge, he still makes even just a few seconds of time to individually, respond to people and he's using platforms to help them do that, like Snapchat. Snapchat is an interesting thing that I've just gotten recently into, that has been able, and has enabled me to have these really quick but very personal interactions with some of my fans. And you know, when you do that these people will start to spread and evangelize what you do.

Jason Buff 19:20
But yeah, it's amazing. Like, I was talking to Darius Britt, the other day, who's a guy who's kind of a YouTube sensation for filmmaking. And, you know, it really was kind of a breakthrough that he was talking about, you know, I might make a good film or a bad film or whatever, but people are gonna follow me, you know, they, they like me, they like what I do. So, you know, I might have good times and bad times, but you know, it's not about putting everything into the product that I'm making. It's about you know, saying that I am the author of that and that people follow me for that, you know,

Pat Flynn 19:50
Yeah, I mean, I and I'm not super familiar with in the filmmaking world, and, but you know, I can compare it very much to people who are self publishing books now.

Alex Ferrari 20:00
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Pat Flynn 20:10
Right. And there's just so I've gotten to know I've, you know, I just published my own book, and I've had decent success with it. And I've gotten to know a lot of other authors who have had success with their self published books, too. Because I'm very into this world, I'm very much into well, how, how can we go around traditional publishing and all the barriers and the red tape that that involves, and actually make an impact and help people but also make a good living at the same time. And I know a lot of people who are very, very much the Steven Spielberg, for example, in their own particular niche, and maybe I shouldn't say Steven Spielberg, because that's, that's, that would be the equivalent, like a self published person. But like, the Rodriguez, like you said, the guy who just everybody knows and he's doing it in his own way. I mean, I've gotten to know a lot of authors who are killing it in the horror space, or in the mystery sci fi space in future settings, like it's very niche down, but in these specific niches, they are the person who everybody reads, who everybody shares, who cannot wait till the next one comes out, who are just, like, building relationships with the characters that this these people are writing about. It's so interesting. And it really makes me want to do something. Fiction one day, I mean, that that's on my bucket list to write a fiction book or do some sort of film, and really affect people in the future

Jason Buff 21:24
Fan fiction.

Pat Flynn 21:24
Yeah, although I don't think I would ever touch back to the future because that shouldn't be touched anymore. So yeah, as long as the Mac is is still alive, I don't think we'll ever see any other film, and I'm hoping he stays live forever, because that means really, but anyway, it's awesome.

Jason Buff 21:24
Yeah. Okay, so when you're talking about I think this is actually a good topic, because ebooks, I think are very similar to the way that indie films have gone. You know, and it used to be that indie filmmakers, even like smaller ones had to go by studios, they had to raise an enormous amount of capital to make films and nowadays with the technology changing, and with video on demand, and all these other things, you know, filmmaking has become somebody something that everybody is kind of, you know, it's accessible to everybody. So the people who are having success with like, say, for example, in ebook and horror, how do you see them? And it doesn't necessarily have to be in that. But I mean, what kind of specifics do they do in order to reach out I mean, even like social media, websites, mailing lists, all the all the kind of staples of building that following.

Pat Flynn 22:32
So here's one specific thing that a lot of authors have done that I did with my recent launch that has worked really well. And that can really be transferred to any other launch of anything, but especially for indie filmmakers. And this is creating what's called a launch group or street team, related to your next upcoming film, for example. And so what I did for my my book that came out, it's called, will it fly. And it's a book about validating your next business idea before you actually spend all that time and money and effort on it to make sure it's something that that will work out. In the end, I actually recruited a group of people who were fans of things that I do, and only about three or 400 of them. And but it doesn't even need to be that much. You can have a street team of 20 people, for example, who you do a few things for you, for example, you give them early access, or to your film and allow them to provide feedback where you give them you know, still shots, for example of some of the scenes that are coming up that you aren't sharing with anybody else, you make them feel really special. And you also just keep them up to date, more than anybody with where you are at in the process. And in exchange for a lot of that, what they're going to give you is reviews on Amazon for that product, the day it comes out, they're going to be the ones who are going to share it. And a lot of times, even though they get early access to that book, or that product, for example, they end up loving the process so much and getting to know you and feeling your energy behind it that they're gonna go and buy it anyway. And they might buy multiple copies. I've had a number of people in my launch group for my book, buy 10 copies of my book, and then share it with their friends, because they were just like, I know, this book is great. I was there when it was being built. And I actually helped influence a little bit of what this was about. You can also have them choose between you know, if you're looking if you have like a poster that you're making for you can have them to choose their, you know, well, what elements do you think should be honest? Or which one of these two do you like better? I mean, you when you engage your audience in that way and give them opportunities to speak up or actually give them early access to things I mean, this small street team can have a huge effect. And it's it happens all the time. There's a guy named Mark Dawson, who I've gotten to know in the in the author space, who's writing these books, and he has this massive following. He does this with every single book, and people are just chomping at the bit to be a part of this sort of limited group for each of these book launches because they know they're gonna get early access, but also they all want to share it and provide help for Mark who they have gotten to know through the work over time that he's done.

Jason Buff 24:58
So now what if you like starting from scratch, though, I mean, these people, this guy's obviously been around and grown this group. But let's say like starting tomorrow somebody is, you know, trying to promote a film or we'll say ebook or whatever. What are the way what what would be some of the first kind of basics that they would need to start putting in place to start kind of building their massive empire,

Pat Flynn 25:22
I mean, I would have some sort of platform, a hub, where you could communicate one to many, in some way, shape or form, whether it be a podcast, a blog, I would definitely recommend a blog, even if you have a podcast to actually facilitate all that information and to collect email addresses, emails, man, if you are a filmmaker, and you have 1000 emails, can you imagine the impact that alone would have to have direct instant communication with your audience and your in your fans and to tell them and give them up to date things on what's going on, I mean, from scratch, you want to build a platform, and I would recommend a blog. If you are, you could even have a YouTube channel if you want for sure. But you know, somewhere where you can then collect email addresses, and just begin to talk about what you're doing. And share bits and pieces of it. You don't have to share the whole thing, of course, and you know, it reminds me of, of Gosh, Andy Weir, who wrote the book, The Martian, when he wrote that book, it was actually I don't know if you know this, but it was actually just initially a series of blog posts. And just this crazy idea he had for a story. And then what happened was, he started to gain a following online from people who were really enjoying these small blog posts. And, of course, he started from zero to but people started to spread his good message and his interesting story around, and then he started to get people who were knowledgeable about Mars and space to actually contribute. That's how he was able to understand all the, I don't know if you've seen the Martian, but, or read it. But that's how he was able to figure out all the information, he got to connect with people who knew what they were talking about, and actually sort of crowd created this book, if you if you will, with his audience. And so that's why it was just smashing success when it came out. And then of course, the movie came out. Also with Matt Damon, but, you know, in a similar fashion, we could all do the same thing, you just start sharing bits and pieces of what you're doing and talking about your story, and you're gonna get, you know, it's gonna be slow start. But if you connect, like with this, like what I said earlier with those people, five people, for example, might not seem very much to come follow you on your Twitter handle or your, your blog. But imagine being in a room with those five people and imagine what you could do with those relationships and how they can help you and you can have convert them into raving fans. Like, I always imagine the people on my email list as people in a room and my email list, for example, now is 160,000 people. So I imagine a stadium or two stadiums full of people who are there, sitting in those seats, and I'm at the center field or whatever, and whatever happened to share, I'm on that microphone. I'm like, Hey, guys, this is what's coming up. Here's where you can go get it. And, you know, a room of 10 people, I mean, it's it's still it, when you understand that those are actual people on the other end, it's it really changes the whole approach and and, again, emphasizes the importance of this relationships that you build, even when you're small.

Jason Buff 28:13
Well, yeah, I get nervous, you know, I've got like a 5000 person email list, and I get nervous that the second I email that I'm like, wait a second, I gotta read that. Sure. Okay, so let me let me talk about another aspect of this. Now. Another concept that you guys talk a lot about is mastermind groups. And this is a totally foreign concept, I think, to a lot of filmmakers and creative people. Can you talk about what the mastermind concept is?

Pat Flynn 28:45
Sure. So a mastermind concept. I mean, this was a term coined by Napoleon Hill, Think and Grow Rich, but a lot of people have been doing it for even before then, and what what it is, it's a group of people, often very limited in size, that are consistently coming together, to help each other out, to hold each other accountable to set goals and stick to them. And back back in the day, for example, Andrew Carnegie had a group of people, I mean, he revolutionized the steel industry. But He credits the people he connected with on a consistent basis, who actually do more than he did about the steel industry, to have him become the richest person in the world at the time. You think of like, for example, back in the, you know, Knights of the Round Table days, I mean, it's essentially that it's, it's a table that's round, because there's no one person at the head, it's everybody they're contributing to help each other out for a bigger better cause. And so and so what was something I think a lot of indie filmmakers should be doing, or anybody who's creating is is be in a part of a mastermind group and it's it could be what with one other person or maybe four or five other people where you're meeting for example, every week or maybe once a month, and you get together on a call, and it doesn't even have to be in person I'm in to master among groups, I love them so much, I'm actually in two. And we meet virtually One of them's on free conference call.com that meets every Wednesday at 9am. And then the other one is that one meets on Mondays at 10am. And then the Wednesday at 8:30am. One meets on GoTo Meeting, you could also do it on Google's Google Hangouts, or even a Skype call conference call, for example, we'll just, it doesn't matter where you are, but connecting. And then it's it's a very formal structured situation to and I think that's important, because I've been a part and have been invited into mastermind groups where it's kind of like, you get all these people together who are building online businesses, for example. But then there's no structure and you kind of just talk about life, and you don't really get anything done. Right, in a mastermind format, here's how you can best use it. So what I would do is I would connect with one or two other people just to start out with.

Alex Ferrari 30:50
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Pat Flynn 31:00
Try to get on a consistent schedule actually put in your calendar make it a top priority, because more than anything, the mastermind groups and the people I've connected with, have held me accountable, who have really dug me out of deep holes and who have given me often brutally honest advice that I needed to hear. I mean, I wouldn't be where I'm at if it wasn't for them. So connect with a couple other people get on a consistent basis, get on a call together. And here's how it works, you get on the call. And the first part of it is you each share, you go round robin really quick, about a minute or two each talking about something awesome. That happened over the past week, since you last got together something that relates to whatever it is that your goals are. And so, you know, one thing that comes to mind when it comes to filmmaking is if you get together, you could say, well, I finished the screenplay for my next film, or you know what, whatever awesome thing happened, it's just a way to start off on a positive note, and actually start getting into the content of the actual meeting, which is, the highlight is what's called the hot seat. So one person every week is featured in what's called the hot seat. And that person presents what they're doing or what they have a problem with, or what they need help with what they need an opinion on, it could be anything. But then the rest of the group members, they're tasked with just being there to give advice to help to be a sounding board to give often brutally honest advice, like I said, and, you know, because you could talk about these projects that you're working on with your roommate, or your friends, or your mom, and you know that they're going to tell you stuff often that you that you want to hear, because they're good, they're gonna want to support you. But you really need to get with people who understand why you're doing what you're doing, where you want to go and give you the advice you need to get there. And so that hot seat can last, you know, 30 minutes to 45 minutes. And it does go by really fast. But it's a very, very open, transparent place. And people you know, you don't just want to hook up with other people also just who are random you want to get get together with people who you know, that you can trust. And it's going to take some time, you might want to meet with people in person to have a drink with them, or coffee with them or lunch with them first. So you know that there's a good vibe there. And then the end of the call is everybody round robin going around and talking about, okay, what's the thing that they want to accomplish by the next time they meet, and then the next person is in the hot seat the next time around? We we all the mastermind groups, I have have some sort of online community like as Facebook, Facebook group, or a secret Facebook group, or some sort of place where we can all message each other in between meetings if something comes up, but man, I tell you, it's it's one of the most powerful things in the world, to get together with other people who are more, not necessarily more experienced, because we all have different experiences. I think that's what it is, we all come from different angles. And you know, we even though a lot of us share the same audiences, we never consider ourselves competitors. Because we're all growing in this together. I mean, we're coming at it from a place of abundance. And when we can do that, and help others, we you know, what you put out to help others you always get back. And so it's just been great.

Jason Buff 33:45
But yeah, that's one of the biggest concepts that I think I've gotten from you and Gary Vander Chuck and some of these other guys is the idea of, you know, giving much more, you know, not come out and be like, you know, like me do this, do this for me, you know, offering a lot of value and offering so much that when you finally have something that you are interested in offering people that they're there for you, you know that you've built an audience, but through giving them an overwhelming amount of value

Pat Flynn 34:12
Yet, especially with social media, like the analogy I like to use a social media is like a big giant party, right? Like it's like a big giant room. And there's a party going on, everybody's having different conversations and different corners of the room and different areas. And they're all talking about different topics. Of course, you want to go find your people who are talking about the stuff that you'd like to talk about who you could, you know, join the conversation with, but you wouldn't go find those people and you find them in the corner, and they're talking about stuff that you like, and that might relate to what you're doing. You don't go there and you say, Hey, my name is Pat. Do you want to buy my Tupperware? Like you don't do that, but you always see that right? Like, how many times do we see tweets and facebook messages where it's like, Who are you and why are you selling me this thing? You know, you go there you join the conversation. You provide value, like you said, you just be a part of the group and then oftentimes when you befriend these people and they get to know you, they're going to be curious about what you have to offer, and want to know it in front, and from a genuine point of view and actually be more interested in and actually follow up with, or follow you through that process. No,

Jason Buff 35:10
I mean, that's probably the most I've got a Facebook group and I have to delete about half of the people that post in there, because it's all just about like this, you know, join my this joined by that, unlike first, you know, Developer Relations, I mean, that's, that's a little part of what indie film Academy was, it's like, I want to, you know, create something that's going to genuinely help people and I don't have anything that anybody really needs to support right now. But maybe when I do in the future, you know, or you know, and I also tell people who are doing things like horror movies or whatever, whatever genre you're working in, become a person in that world, you know, something that even if you just do blog posts that are curation, you know, like the top 10 of this, or whatever, you know, to get in front of that audience and give them things they're interested in just so they know who you are.

Pat Flynn 35:56
But you know, I love that you mentioned that it's sort of triggered something that I thought about that that could be really helpful. And that's understanding what you're sort of unfair advantages are and also your unique selling proposition. These are business terms that a lot of people use, but something is very relevant to anybody who's creating stuff in a competitive world where everybody's fighting for each other's attention or whatnot. So what I mean is like, say you do horror films. I mean, there's a lot of people who do horror films. But if I were to ask you, why should I go and watch yours? If you don't tell? If you don't know what that answer is? Then there's a problem. You know, why? Why yours, not the other person's? What's what's going to? What's different? What's your position? Why, what makes you unique, and it's very important to know what that is. And a lot of times you will won't know the answer. And a lot of you who are listening to this might not know the answer. And you might be cringing a little bit when I when I tell you that you have to, but a lot of times it comes from others to know what that is. And so I would encourage you to ask, you know, if you have any sort of falling already who watch your horror films, for example, it'd be pretty cool to hear why people watch yours. And you're probably going to be pretty surprised from the answers. But the answers will tell you what makes you unique. So you can make sure to incorporate that or just do more of that in the work that you do.

Jason Buff 37:14
Yeah, I had forgotten about that. A unique, unique selling proposition. Yeah, so let me talk about I want to talk about the negative for just a second, do you happen to remember any of the advice that you got in a mastermind group that kind of blew you away that you can share with us?

Pat Flynn 37:32
Yeah, I mean, I remember, gosh, there's so many times where the things for me, I mean, it everything from the name of my book and the structure of it to it, there was one time where I was really struggling with my podcast, for example, like, I felt like I was just not getting anywhere, I was kind of doing the motions and just in this cycle, and I wasn't really feeling it anymore. And there was one person in a group in particular, who had called me out on it. And he basically not in a rude way, but in a very respectful way, but also critical way, told me that I was being very selfish and thinking that way. And that I was putting the hard work that it took to put a podcast together. I was I was prioritizing that over what the podcast was actually for and what it was doing. So I actually got some good advice from the rest of the group, including this person, during that same call on how to make sure that I always through all the hard work and the grind, understand why I'm doing what I'm doing. And so I implemented some specific strategies. For example, I now have a specific folder in my inbox. That is simply for gratitude. People who have shared gratitude and thanked us for what I've done, I now have a board in my office that's pinned of thank you notes, a handwritten thank you notes that people have sent me for the work that I've done to help them and every time I get in that mood, where I'm like, Man, I don't want to do this anymore. Why? Why do I keep doing this? I look back right? Looking at that folder. I'm like, Man, I gotta keep doing it. And it reminds me of that conversation I had in that mastermind group. So so that that was a big one, too. There were also moments this was back in 2010. Actually, because I've been in groups in these groups for several years now. I was in a group, where I was considering creating this online course, about creating these what's called niche sites, which, which are sites that are built in a way where it's very much based off of keyword research and a lot of data numbers, and you just kind of build these sites, because there's no competition. And it's a lot of search, and there's tools to help you find out which sites to create things about. And, you know, I got ripped apart one time for kind of getting into some gray hat. sequences in terms of helping to put those together Gray Hat meaning, you know, there's white hat, which is like, you know, you're doing it the right way. It's good, it's all legit and legal or whatever. And then his Blackhat which is like, totally, like, not illegal, I guess you could say was just a bad way to do this. Is this and then I was getting into sort of the gray areas. And I was and I was ripped apart by one of the mastermind group members I had is like, Pat, this is not you, this is not your brand. If you go down this route, I'm gonna have less respect for you, because this is not who you are, and you are chasing the money, stop doing it. And it really just opened my eyes. And I didn't even realize I was going down that route. And it took somebody else on the outside just who had a different perspective, to tell me what was going on. And so I actually never ended up creating that course in the way that I initially had thought I was going to, and it was it was a saving grace.

Alex Ferrari 40:35
We'll be right back after a word from our sponsor. And now back to the show.

Jason Buff 40:45
So what in general do you feel? What do you feel are the key things that kind of keep people from having the success that they have the potential to have online,

Pat Flynn 40:56
Ourselves, you know, we are our own worst enemy. And to go even further with that, it's a lot of it has to do with fear, the fear of failure, the fear of making mistakes, or fear of looking bad in front of other people. I mean, I can't tell you, I mean, I can, because I have data on at least for my audience, that the number one fears that people have are the whole list of fears that people have when it comes to starting a business. But I can assume that it's pretty similar to when creating your own stuff in terms of filmmaking and whatnot. And a lot of times we just are afraid of disappointment we are afraid of or disappointing others, we're afraid of looking bad to her colleagues, and also just putting in all that time and effort in something that that won't kind of turn out to be a success at the end. And you know, those self doubts and that resistance, it really is something that I've learned over time to become actually a sign that before you do these things, and if you feel that fear, if you feel that resistance, if you're afraid, that's good, because that's a sign that you actually care that you give a crap about what you're doing. And it's a sign that there's something awesome on the other end. And when you think about your life experiences, and a lot of the most amazing things that have happened in your life, a lot of times it's precursor by something that you are completely fearful of. And, and that pattern just continues to hold through with with the creative mode that you have down the road. And so I've done things now purposefully because I've had fear for those things. For example, I'm not talking things like bungee jumping, or, you know, crawling into a box of spiders. But, you know, in terms of creating, I now I'm a public speaker, and I was completely deathly afraid of public speaking. But that's how I knew that that that's, that's something that was actually something I should do, because I knew it would help my brand. And I started just to do it. And the more I've done it, the more comfortable I've gotten, I still get nervous, I still like kind of dry heat backstage because I'm just but when I'm on stage, because I prepared enough. I mean, it's I go into automation mode, and I do it. And it's just done wonders for myself, my brand I actually have, I'm doing a keynote next month at a food blogging conference. And I'm I have a five figure fee, they're paying me five figures to speak for 45 minutes. It's like, it's crazy. Like, if you asked me, you know, you go into the door, you you talk to me eight years ago, I would have never done it for any amount of money because I just was so scared of it. But now I see the self doubt and resistance as a sign that you know, there's always something awesome on the other end.

Jason Buff 43:25
Do you have to play any mental tricks on yourself? Or do you have what what do you do to mentally prepare yourself for? Say the the speech that you gave at NAB or something like that? What are you doing like right before you get on stage?

Pat Flynn 43:38
All right, before I get on stage, I am doing breathing exercises. It's something that I've learned to do. You know, I take what I do very seriously, you know, and I know that although I'm I have this personality, and I am fun and just kind of just weird and whatever. I also do what I can to stack things in my favor. So one of the things I do for public speaking specifically, is I've hired coaches to help me everything I do, I try to hire a coach right now I'm actually working with in terms of physical fitness and my personal goals, to dunk a basketball, I'm five foot eight. And you know, which isn't that should never happen, but I'm going to do it. And I know it's going to be long and hard or hard, treacherous climb. But I've hired people to help me because that's just a random goal that I've wanted to do for the longest time. And I don't I don't think just because I'm sure it should stop me. And we talked about a 10 foot goal. 10 foot 10 foot 10 foot rim. Yeah. And I'm, I've increased my vertical 11 inches since I've started training and I'm only an inch away from touching the rim. I'm going to need a few more to get actually above it. Maybe grow some finger length because my hands are small to actually palm the ball. But you know, one step at a time. I just liked the enthusiasm. But I also know that as a byproduct of jump training, I'm going to be more physically fit all around. You know, and I that's what I do when I approach the schools. I don't just try to I try to make it fun and try to kind of have it be a process and gamify the whole thing. That's one of the things It has helped me the most as gamification of just life. And so I always am very interested in the numbers and the progress and keeping track of things and just understanding where I was versus where I'm at now and what I could do to better, be efficient and more productive, and so on and so forth. But other things that, you know, that kind of getting off tangent here. Another thing that I do beyond hiring coaches for public speaking, is I hired a singing coach. So a singing voice coach, actually, voice training essentially, is what I'm talking about. That's where I learned the breathing exercises to help increase my endurance, increase my fullness when I'm on stage. So I have a more commanding voice, and, and all those sorts of things. So, you know, just and also just practice rehearsing. And the more I rehearse, the more comfortable I get. And the last thing, the last trick I play on myself is just, you know, what I'm going to, as long as I know, I've put in the effort to rehearse, and I'm just gonna go out there and do my best and, and just just go for it, just just start, you know, that's one of the things I learned is to just start, you know, just ship as Seth Godin says, and there's a book out there called the Game by Neil Strauss, which is a book it's interesting book about the underground sort of pickup artists world. But I read it because there's just so many good reviews on it. But the tip the probably the best tip I learned from their from this world of, you know, picking up chicks, I guess you could say, and I have a wife, I love her. I don't use these tactics, or anything. But one of the things I learned what

Jason Buff 46:22
She knows, you could do it if you weren't, I don't know, deep down. She's like, Honey, I read the game, I'm sure.

Pat Flynn 46:28
Right. So yeah, I guess I have a plan B, just in case. But no, one of the things I learned was a thing called the three second rule, which was, you know, a lot of times when guys want to pick up girls, they psych themselves out, because they think about it too much. So don't give yourself more than three seconds, just to go up to a girl and talk to her. Right. And then it's just that initial start, that's the hardest part. And so just for me, whenever I'm doing something, and I'm nervous, I just I just go, you know, I prep a little bit, but then I go, I don't give myself more than three seconds to psych myself out, because I will say,

Jason Buff 47:02
No, but that's perfect. Because, you know, when I first started this podcast, and I definitely used a lot of your advice when I was getting started. And one of the key things for me, because I am not a public speaker, and I'm not like very comfortable, you know, talking to people on on this medium or whatever. But it was just to get started and just to start doing interviews, you know, out of the blue, just call people get, you know, try to get things going. And it was like after I started, then I started getting more comfortable. And then started, things started happening, you know, and I put together a website pretty fast that wasn't, wasn't quite that well developed, it didn't really have the key concepts. And it's like, slowly, over time, it's all kind of falling into place. And I've figured out exactly. You know, when people have you know, when you first start out, you're kind of speaking into a vacuum. You know, nobody you don't really have any concept of is anybody reading this as anybody you know, I'm doing interviews, they're going out, you can see the downloads and everything. But yeah, you don't you have that feeling like, Okay, this is just me in a room talking to myself, basically, you know, and then but like, if you just start and you just keep, start generating content and start, you know, doing things that you genuinely feel like going to help people, it just people start finding you, you know, and they're like, Oh, I didn't know who this guy was. And you know, then you start building the building and following that way. But if I sat there and tried to make everything perfect. And I actually remember, I don't remember where it was, but you had done some some speech talking about the first interviews you did and how bad they were. And I was like, Oh, terrible.

Yeah, I mean, I, and I'm sure you hear that all the time, people saying, Oh, well, you helped me out, you know, helped me do this and help me do that. And that's kind of reinvigorate you to be like, Okay, I'm gonna wake up tomorrow.

Pat Flynn 48:44
And oh, yeah, absolutely. No, absolutely. You know, you we all have something special that we can offer others. And we have to remember that sometimes. And, you know, in terms of when I first started out, yeah, it was terrible. But you got to get through those bad, bad takes, I guess you could say, You got to go through your first few terrible films, you know, to get to get to the good ones, for sure. You know, as long as you keep learning along the way, even as you make mistakes, you're always, as long as you're falling forward, you're still making progress. You know, it's when you give up, it's when you psych yourself out, it's when you turn back the other way that you're you're, you're really failing. And so you just keep going is really all when I could say,

Jason Buff 49:21
And it's that constant, like you need to start appreciating failure, you know, like, there's going to be a lot of failure along the way, especially in any sort of film, and filmmaking creative world where it's like, just get to get accustomed to failure. You know, it's the person that goes out and fails that first time and gives up it's like, okay, that's not gonna go anywhere. But the people you know, I think Steven Spielberg got rejected from USC, like 20 times or something like that. I mean, there's just all these great stories or even your example of Back to the Future. Was like rejected, I think my, like 20 studios or something like that?

Pat Flynn 49:55
Yeah. 2027 Studios back to these years. rejected a Harry Potter was rejected Tim Ferriss book, The Four Hour Workweek, which you mentioned earlier was rejected by 21 Different publish up different publishers. I mean,

Alex Ferrari 50:11
We'll be right back after a word from our sponsor. And now back to the show.

Pat Flynn 50:21
Angry Angry Birds a lot of people don't know that, but that was Rovio, the company's 52nd game. Nobody knew any of the other games, but they keep they kept going. And man, they smashed it. I think the Angry Birds movie I saw a preview for it on television. I don't I don't know if I'll be taking the kids that one. But

Jason Buff 50:40
My son was like, Oh my God. I'm like, no, no, no. You don't like it. Do not like it. My son hates Star Wars, which is killing me. Oh, no, He's eight years old. And I'm like the biggest Star Wars freak in the world. And I took him to go see them. I can't get them to watch the originals. And I took him to watch the new one. And he's like, that's your thing. It's you know, we see it in the store and everything. He's like, Oh, look at Star Wars. You like that? And I'm like, when does it ever kind of connect? It will it will like my whole life. I was like waiting to have a son so that you know that he would look at me and be like, Dad, let's have a you know, lightsaber battle in the backyard. It's like no. Angry Birds loves Angry Birds loves zombies.

Pat Flynn 51:18
Versus there is an Angry Birds Star Wars edition. Maybe that'll be the transition.

Jason Buff 51:21
Yeah, I was we got that I was trying to. I was hoping I could trick him into liking it. Right. So one, one final kind of topic I wanted to go through. If that's okay, is your book will it fly. And something that I find absolutely fascinating is the concept of validating an idea. And being it you know, a lot of people and we kind of do this backwards in the filmmaking world, is people will write a screenplay, they'll spend 1000s, sometimes hundreds of 1000s, sometimes even millions on independent films, and they'll put it out there and nobody really is interested. And I think it's really interesting to see a lot the industry is kind of changed now to where all you're seeing is, you know, things that are already successful, that are already validated that people already have, you know, that are already kind of have an audience for them or whatever. Yeah, so I was wondering if and it's a little bit of a stretch, but I think it is related the idea of validating a business before you, you know, launch it and trying to get an idea of if you're going to have success, if you're the right person for that business, you know, and the things that you cover in your book, the

Pat Flynn 52:33
Book obviously is centered toward during business ideas and actually getting to a point where you're, you're getting paying customers, even before that business idea is actually created. And you know, because that's really the only way to truly know whether or not something is actually going to work out is that as can you get early adopters to pay for this idea first, and actually fork over money. And before you actually build it. And that's how, you know, there's actually a good example. In the end, maybe there's a takeaway for this, that is a parallel to indie filmmakers. But there, there's a guy named Jay Abraham, who was an author and just an old school marketers, brilliant guy, influenced a lot of people who I feel are my mentors. So you know, old school marketer before the internet days, you know, he's writing a lot of books. Before the internet was around, he wanted to know what books he should be writing about. And he wanted wanted to validate those ideas. And so what he did was he actually purchased classified ads in the newspaper for those different book titles that he had talking a little bit about what those books were about, and actually collecting payments for those books. In the classified ads, you didn't he didn't even have those books written yet. They were just all ideas. And he knew that the one that got the most orders was the one that he was going to write next. And so the others, he would just refund those payments. And this one, he would work with those people who would place his orders to actually write the books and make them exactly how they should be based on who he was work, who he was writing for. And that's a cool kind of a cool concept. And I think that can be done in the indie filmmaking world in different ways, shapes and forms. Maybe not necessarily getting people to pay for the entire movie or ticket for it before him but maybe to validate the the idea through maybe just getting people to get access to, you know, chapter one of the screenplay, for example, and getting their feelings on that. And if you can't even get people to get access and want those than want Chapter One of the screenplay, then maybe the rest of the chapters aren't ready to be written yet, for example, if that makes sense. And so again, just kind of breaking down the entire process from start to finish into little chunks and then along the way, kind of making it a litmus test to see if it's actually working out or not. And if it's not, then something has to be changed or be done differently. And if it's good, then that's the greenlight to keep going and moving on to the next step. It's almost like Kickstarter, you know, you're Yeah, that's what I was thinking. Yeah, you're using Kickstarter or Indiegogo or something which lot of filmmakers have used to validate their their ideas, you know, you create a little trailer, just to tease that idea. And if you can't get backers and people to pledge then then maybe it's not something that people are interested in. But the other the other part about validation. And the thing that's important that I tell people to talk about or to do in the book is that it will, if it doesn't validate, at least, you could continue to ask those people who you were trying to validate with why it didn't work out. And so with business ideas, for example, if you try to get people to pay for something, they're interested in that potential solution, but when it comes down to it, they don't pay you then you can ask them why. And they'll tell you what's wrong. Oh, I didn't. I didn't feel like it was worth that much, or I didn't feel the messaging was right, or you didn't, it didn't really seem like it was a huge, it didn't seem like it would solve my problem, or whatever it is, then, you know, and it takes the guessing out of it. I think that's that's one of the things that people who start anything or struggle with is just they're trying to guess and, and relying on hope and prayer more than actual data and what their target audience is saying,

Jason Buff 56:01
Well, cool, man. I really appreciate your time and for coming on. You want to tell people how they can get in touch with you and how they can connect.

Pat Flynn 56:07
Sure. Thank you again for having me. My website [email protected]. You can connect with me on most social media platforms, like Twitter Instagram at Pat Flynn.

Alex Ferrari 56:20
I want to thank Jason so much for doing such an amazing job with this episode. If you want to get links to anything we spoke about in this episode, head over to the show notes at Indiefilmhustle.com/672. Thank you for listening guys. As always, keep that also going keep that dream alive. Stay safe out there, and I'll talk to you soon.

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IFH 671: How I Built a Blockbuster Career Off of an Indie Film with Craig Brewer

Craig Brewer (Director/Producer) began his career as a filmmaker in Memphis, Tennessee. While working at Barnes & Noble, he learned camera and editing techniques from books he purchased with his employee discount. In 2000, he made his first feature film, THE POOR & HUNGRY, which won Best Digital Feature at the 2000 Hollywood Film Festival.

Brewer’s second film, HUSTLE & FLOW, starring Terrence Howard and Taraji P. Henson, was produced by Stephanie Allain and the late John Singleton. The film premiered at the 2005 Sundance Film Festival, winning the Audience Award for Best Feature. The film secured a record-breaking acquisition deal by Paramount Pictures and MTV Films. It garnered an Academy Award nomination for lead actor Terrence Howard and won the Academy Award for Best Original Song: Three 6 Mafia’s “It’s Hard Out Here for a Pimp.”

Brewer’s third film, BLACK SNACK MOAN, starred Samuel L. Jackson, Christina Ricci, and Justin Timberlake. The film premiered at the 2007 Sundance Film Festival and was released in theaters by Paramount Pictures. In 2011, Brewer directed the remake of FOOTLOOSE for Paramount and produced the concert documentary KATY PERRY: PART OF ME.

Moving into Television, Brewer directed the pilot to TERRIERS, which ran for one season on FX. He then re-teamed with Terrence Howard and Taraji P. Henson, directing ten episodes on their hit TV series, EMPIRE.

In 2018, Brewer began his collaboration with Eddie Murphy on two films. The first, DOLEMITE IS MY NAME, based on the life of Rudy Ray Moore, won The Critic’s Choice Award for Best Comedy, an NAACP Award for Best Independent Film, and earned Eddie Murphy a Golden Globe Nomination for Best Actor.

Next was the highly anticipated sequel, COMING 2 AMERICA. The film was produced by Paramount and released by Amazon Studios in 2020, becoming the most streamed movie for Amazon ever.

Enjoy my conversation with Craig Brewer.

Craig Brewer 0:00
The generation today is, I mean, even though there's an argument that not everything is accessible, but because things are so accessible, it's almost blinding.

Alex Ferrari 0:08
This episode is brought to you by the best selling book, Rise of the Filmtrepreneur how to turn your independent film into a money making business. Learn more at filmbizbook.com. I'd like to welcome to the show, Craig Brewer man. How you doing Craig?

Craig Brewer 0:22
I'm doing good. Doing good!

Alex Ferrari 0:24
Thank you so much for coming on the show, man. And I appreciate you having a good mic. A beautiful background. I appreciate that, sir.

Craig Brewer 0:32
It's all for you. It's all for you know, you know, I have I have one of these pandemic purchases. This Amazon mic that I'm sure microphone enthusiast would say is not superior. But it worked for that whole press junket that I had to do for coming to America where I couldn't be in the room with anybody. So it's fine for me.

Alex Ferrari 0:56
But listen, I've been following you, like I was telling you earlier. And I was following you since Hustle and Flow days, I was at Sundance, I had a five I think a 10 or 15 second conversation with Terrence as he was rushing through pre screening of them, because after that you couldn't even touch him. Screening, screening, I caught him on the street and talk to him for a few seconds. But yeah, I was there with that. And

Craig Brewer 1:21
Wild festival that was.

Alex Ferrari 1:23
Well, we'll definitely talk about but first question to you, my friend is why God's green earth did you decide to go into the film industry?

Craig Brewer 1:30
You know, it's so funny, because so not only am I now, like, I'll be turning 52 At the end of this year. But my daughter is now 15. And I think that for the and I'm very pleased to say that, you know, it's Friday, and she holds these screenings with all her friends here in my office space, which I have like a big it's kind of like a little mini theatre here. And she's showing John Carpenter's Halloween. And I was so proud. That I mean, she loves the David Gordon Greenway, but she, I'm so proud that she's showing the original to all her friends who haven't seen it. And it made me think back on my when I was, you know, probably about like 12 through 14 For my generation was a very unique time because and I was trying to explain this to my daughter, that, you know, there was a time where you couldn't just see movies, if you wanted to see them. There was like four channels and you know, maybe on the weekends you would get like, you know, some Westerns or something like that. But there was this explosion that happened with my father in the 80s of going down to a video store and him going like, oh my god, okay, you get, you know, you get Raiders, the Lost Ark, but I'm gonna get Bridge on the River Kwai. And so, yeah, we'd watch Raiders, but then like, Dad watch his movie, and I could watch it, you know. And so a lot of my love of movies really came from that was the equivalent of me and my dad, like throwing the ball around. You know, I wasn't really that. Still, I'm not athletic or anything like that. And, but he loved. He loved movies, he loved talking about movies. He loved showing movies to me. And I think that's where it was, it was like at first I wanted to be an archaeologist because I saw raiders and loved it. But then I saw the making of raiders

Alex Ferrari 3:28
Which by the way, was one of the few making a videos other than Star Wars that was available about filmmaking in the video store times. I mean, because that was rentable. It was if I remember is making Raiders of the Lost Ark. And then the second part was like a stuntman.

Craig Brewer 3:41
The stunt, the stunts of raiders the Lost Ark. Right, right. And maze and around the same time, you know, was the making of thriller, which ultimately financed thriller, like thriller was one of the biggest music videos of all time. And the way that the label justified it was okay, we'll get in the movie business, we'll make this movie called The Making of thriller, and that'll offset it and it became a huge hit for them as well. But it got me in the habit as a young person to go like okay, well wait a minute. There's this guy named Spielberg and he made Raiders of the Lost Ark. And then here's this guy, George Lucas, who I know is the guy at the beginning of Star Wars that I would watch see, up until then, I think especially when I was younger was Star Wars like it still was that place of fantasy. You just went into a movie theater, and these things just appeared. But then with the making of writers I was like, Oh, that guy and then like the making of thriller was like Oh, Landis this guy. And that was the beginning of like, truly being like, I guess a cinephile where you you begin to say, well, who is this filmmaker and what is their next film? And I remember my father and I, standing in line knowing that we were going to see Steven Spielberg's new movie called et Yeah, like it was up until then it would have just been et. But to us, we were seeing that guy Steven Spielberg's new movie. And so I think that because I went into theater, and I was acting a lot as a kid and writing a lot, movies was the dream, it was that thing that's like, off one day, I can maybe make, make some movies, you know, I mean, that I just didn't think that there would be anything cooler on the planet to do and because I just didn't have all the means. Immediately, I started just writing theater, and writing and directing plays, which completely completely informed directing movies, for me, staging, working with creative people, but also working with people who are probably cranky and different personalities and trying to get actors comfortable, and all that kind of stuff, I think was because of those early days of theater. But yeah, we're, I tell people all the time, like when you're part of that crew, that that growing family of people who who love movies. You know, we take everybody you know, that's the that's the great thing about about the movie club, you know, is that you can be the popular kid you can be the, you know, overweight kid, like I was where you just wanted to kind of, like, be a part of of something be a part of a big conversation.

Alex Ferrari 6:24
That's, that's awesome. Yeah, it's, it's, it's pretty insane. And I worked at a video store. So I work with why am I asking which one I was a mom and pop. And down in South Florida. It was a mom and pop one blockbuster had, I was working with pre but blockbuster. So just getting up. But I was there for four years, five years. And that's where I got my start. Like, I just, I would consider the consumer movies, and play Nintendo, consume movies and play Nintendo. That's all I did. And it was your right, it was a time that are for people to understand now that weren't growing up at that time, but you just didn't have access to movies like

Craig Brewer 7:01
Well, and I think the thing that I worry most about with the generation today is, I mean, even though there's an argument that not everything is accessible, but because things are so accessible, it's almost blinding. It's almost like it's too it's too there's just too many things to see. And, but back in the day, there wasn't a I mean, yeah, you could like you had your HBOs you had like, you know, things like that, but, but really like you had what was coming out on on VHS like I just some movies like, like blue thunder, you know? And, and, and then and then suddenly, you'll get one where you just go like, Oh, this cover so great. But then you're watching like Roger Corman's humanoids from the deep and I'm watching like a creature explode out of it. Or the external. Well, that was like the big deal like that. That was the equivalent of like, you know, no, excuse me, not exterminator. Reanimator was the movie that almost was like, was passed around like porn. It was this thing that like, oh my god, it's so crazy. Like, don't let your parents know that you're watching this. And

Alex Ferrari 8:17
Well, that's face as a death. If you remember that.

Craig Brewer 8:19
Oh, yeah. Well, that's like that. That was important. That was like, that was like snap. I was like, Oh, my God. God is watching me. Why

Alex Ferrari 8:26
How did that get five, five sequels?

Craig Brewer 8:31
Like, well, it's where we are now. I mean, it's just, I mean, I mean, faces of death is where I mean that that's live leak. That's, that's, that's, that's basically when you know, when people are going online, and they can look at something that they probably shouldn't be looking at, right? That was the early days of that. That was like, Oh, I'm gonna watch out when we get hit by a train. You know, and it's crazy stuff. Man is really crazy. And young to like, it probably wasn't right. It really wasn't right for us.

Alex Ferrari 9:01
I think I watched Scarface and then faces a debt.

Craig Brewer 9:05
That's, that's a bang, bang, gut punch and then wonder the face.

Alex Ferrari 9:09
I was like, What 14 15 At the time, like that. Crazy. Yeah, but you know, but it's interesting, though, that you're saying that there's so much content in the world today. And you know, when we were coming up, you know, the movie star was the movie star. You know, it was it was there was a thing called the movie star. And it drew drove everything. and to a lesser extent today, it still does. But the movie stars that are driving things today are legacy movie stars that have been around for 25 years, like the Leos. And the Brad Pitt's, and the Tom Cruise's, you know, and those kinds of but the new generations. I don't think that I think because there's so much more to watch. It's harder for somebody to become a movie star even if it even in a big, giant blockbuster kind of thing, like even the girl from Wednesday, which if Wednesday would have hit in the 80s. She would be a household name making Julia Roberts money every time she would walk up.

Craig Brewer 10:07
It's interesting because I have these debates with myself about that like, okay, are we are we leaving the movie star era? But maybe we're just leaving the movie star era that that that I knew where even though I'll still like okay if Tom Cruise I always feel like if Tom Cruise is going to put out a movie then I need to go see it. And I feel like everybody should do because I feel like there's few people out there that I think are still have his work ethic where he is saying like, No, I'm making movies for those people that like, actually work for a living and need to go out to see a movie theater, they're going out with their kids and and Dammit, I'm going to let them know that I'm working my ass off for them. That's kind of rare that we have someone who's like, Yeah, I'm gonna hang off the side of a jumbo.

Alex Ferrari 10:56
Did you just see it? Do you think he's like, flew his motorcycle up in the air? And then, and you see me you see Chris, you see the director Chris. They're like, it was a she was a shoe popping.

Craig Brewer 11:07
I'm telling you until until you are a director there's even there's a moment where you see, you know, Chris Froome query like, like someone is like, like, holding them after that said, because until you have a stunt until you do a stunt as a director. Oh, you don't. I mean, the terror that you have, that someone is going to get hurt or killed. Is is so real. And because you're almost with every movie that you're doing, you're tempting fate for it. Like you're inviting bad things to happen. And then you have someone like Tom Cruise who's like, you know, yes, he's a he's a professional. And he's got like, the best stunt team around and he, he's preparing for these things for months. But that's just terrifying. And so I think that when audiences see that they know that, that they recognize that they go okay, well, thank you for that. But I think the same could be said, I think that what we have now is, you know, you have like, yeah, you have we are in our we are we are undoubtedly in the super hero. I mean, I there will be a Tashan book one day, where we're in this era of, of superheroes like this will be the book that's like, okay, it kind of started here with I would say that it really started with Superman, like the original Christopher Reeve like where, where they go, No, we're gonna get good actors. We're gonna get like even Academy Award winning actors to be in essence, I really in the in the comic book thing, like, but they, but even back then with Richard Donner, like there was this sense of like, no, we want to, we want to make like if the godfather to is if the Godfather is to mafia, gangster movies, then we want to do a Superman or like a comic book movie in the same way. And, and really, so you're, you're the and I know it's been said, it's like, Spider Man is the star, right? Who plays in is going to change but Spider Man is the star. But now I've also found that what also is the star and which is kind of cool on a storytelling what element is the high concept of it is so. So you may not have like huge stars and get out. But everybody was talking about get out. It's like it and and I mean, yes, you have Sandra Bullock. But I mean, I remember when Birdbox hit and like you're now being hit with everybody going like, oh my god, did you see Birdbox? And it reminded me of kind of like, you know, just movies back in the day where you know, to be honest with you Terminator was this because turns out was not like that big of a theatrical hit. We discovered it on VHS because people were like, have you seen this movie about like that people are going back in time to kill the mother of the purchases big muscle bound, dude. And like, yeah, it was the concept of it, that we there was no stars in it that we were going like, oh my god, I gotta see Michael means no movie. No, it was like, this concept is driving it. And I feel that that we're now here with Megan. And in horror. You know, I just don't I hope that people will still do it with comedy and drama as well. But it's we're in a very unique time right now.

Alex Ferrari 14:23
No question, man. No question. So let's get let's go deep a little bit into your pastor. Your first film was poor and hungry. Which Yeah. Which How did you get that? Yeah, that little guy made because that was your first feature. Right? That was the first first thing you ever did.

Craig Brewer 14:38
It was i i still feel it's my best, actually. Wow, that's amazing. Yeah. Good stuff, sir. Thank you, but it's well and the reason why it's my best is because of what it meant to me. You know, my I had moved all my family's from Memphis but I lived a lot of my life in California. And then I moved back after both my granddad's died here in Memphis, and I moved into the house that my dad grew up in. And my grandmother was, you know, she had suffered from a stroke. And so I was kind of like helping out with that. But I really wanted to make a movie in the south. And what had happened was, I just really failed a lot like I it, I did what everybody did in the 90s, or what we were encouraged to do, which was, you know, spend your credit cards and make make that movie. And yeah, I'm glad I did it. But it's still I didn't really know what I was doing. I was shooting on 16 millimeter. And it just, I didn't even have the money to finish it really. And so I was really kind of depressed. And I was hanging out at this bar called the P and H Cafe, which stood for poor and hungry. And I started writing this movie about car thieves in Memphis, and it was a love story. And I wrote this, I wrote it, and I sent it off to my dad, and he was always really supportive of me, and, and he read it, and he just gave me like this great, you know, hey, get back in there, you know, don't be afraid of not having money, celebrate the fact that you don't have any money and just get one of these is like 1997 98. And so he was like, get one of these, like, small digital cameras, and then, and then edit it yourself on a on a on a computer and, and I suddenly was inspired. And I went out and I didn't go to film school or anything. But I did have a Barnes and Noble. I've worked at Barnes and Noble, and I had a discount there. So I got all the books I could on digital filmmaking and and then I came home and found out that my guy from my dad's work called and said, Your dad was complaining of chest pains, and we rushed him to the hospital. And he, he died of heart attack very unexpectedly, like we didn't know, there was he was, he wasn't really like a, you know, he was a pretty healthy guy. So, but it rocked me a lot. It rocked me that, that use 49. And I was, you know, I was like, you know, in my, in my, I think it was 30. And I, I just kind of rocked me on a on a mortality level, you know that? Well, I always thought there was time, you know, and I got about 20 grand of inheritance. And my mother told me, you should really make, you should try to make that movie that your dad was talking to you about. And so I went out, I just had like my brother in law and my wife at the time and my sister in law, and we all lived in this teeny little crappy house in Memphis, and we were making this movie with everything we had. And I cut it together all myself on on Adobe Premiere, and I learned a lot about filmmaking from that movie. But then then that, you know, that movie, not only opened the door to Hollywood, for me, because it played the Hollywood Film Festival and won an award. And then I got an agent. And the agent asked, Well, what do you want to do next? And I was like, Well, I made a sequel to poor and hungry, called Hustle and Flow. And it was going to be it's in the same crime world in Memphis, but it you know, has the same kind of heart that was in my first movie. And then Stephanie Elaine, who is the producer of Hustle and Flow, and then John Singleton. Read the script, but then they watched poor and hungry and, and John was very much like, well, this guy's a regional filmmaker, he's from, you know, he's doing a movie about Memphis and in Memphis, and if this movie poor and hungry, just had money behind it, and stars, you know, or at least name actors, you know, it could probably, you know, go somewhere. And, and so when you watch Hustle and Flow, it's really about me. And I mean, it's, it's it. It's us making that first movie in that crappy house, no air conditioning, doing everything we can to set us music. Yeah, yeah. That's basically what it is.

Alex Ferrari 19:02
And from, you know, because I remember when Hustle and Flow came out, I was coming out with my first film that was going through the festival circuit and doing all of that stuff as well. It was 2005. And I mean, when Hustle and Flow hit, because I was at Sundance and the insanity. I mean, this is Sundance. Oh, oh five is a very different Sundance than 2023. Like it's right. It had more power back then. The market was different. The there was still DVD sales, there was all sorts of stuff that was happening back then. But I mean, it's one of those, you know, in the 90s. Every week, there was a new, you know, a John Singleton, a Robert Rodriguez a Kevin Smith. So in the early 2000s Hustle and Flow hit, and it was it was an explosion in the indie space. There was a lot of talk about it. And I remember when, because John, you know, the late great John Singleton. When he was doing the rounds. I was I was like, looking at how this Craig guy get this thing made. How did he get this task? How to just single to get involved? And then I remember and correct me if I'm wrong in one of his interviews, he's like, Well, the studio wouldn't give me the money. So I put up the money did he actually, which is one thing you never do as a filmmaker is put your own cash in at that level? And he's like, No, I'm gonna write a check, because that's how much I believe in this. And, and he gave you a shot, it was pretty remarkable. It's unheard of. It's really unheard of in Hollywood.

Craig Brewer 20:25
Oh, it is. I bring it up all the time. Like he. And it's interesting. You bring that up about just the culture of Sundance at the time, because, you know, I was reading all those books that were about like the, you know, there was there was even this one book, and I can't remember, but it was kind of like tracking the growth of Sundance and then the growth of, oh, Miramax, I believe that there's and, and then. And it's really interesting, because, and this is what I have to give myself credit for, for like trying to just read all the books that I could, because I learned a lot about how it worked. And I'll never forget we were in. It was like 3am in the morning. And John is the bidding wars happening after that first screening that Hustle and Flow, amaze. And I mean, to watch that go down was crazy. But I'll never forget the moment where this guy, Richard kubek, who was one of the agents that was negotiating for John Singleton. And he turned to me and he was like, So what's important to you? And I said, Well, I only have two requirements. One that nobody changed the cut, the cut is the cut. That's the the movie, we won't be changing that. And I want no options. And, and they were like, wow, how do you know about options. And it was because I'd read these books. And what I knew about these books was that like, right around the time of like, like late 90s, into the 2000s, Harvey Weinstein had figured out a new model, where he would buy these movies, but he was kind of buying the filmmaker. So he would buy the movie. And then he would make you sign you would be happy to sign it. But you you would you would sign basically and negotiated what your next three films for Harvey at a negotiated price that was that are a set price gives me. So even if you suddenly were Guillermo de Toro, and you became like Guillermo del Toro, and you had no movies that Harvey Weinstein wanted to make, and you want to go to somebody else to make a movie, then Harvey would make a deal for himself to get him out of that contract. And so I had read about that. And I was like, I don't want that. And, and then, you know, John put his house up for collateral, we made the movie for under 3 million. I mean, we made the movie for about 1,000,009. I remember, I shot it in about 23 days, we did like six day weeks here in Memphis, and we even had like a mod, it was called modified low budget scale, which means that if you had more than, than a certain amount of percentage of of actors or actresses of color, or if they were handicapped, and you got to be in a different bracket. And so we really made it for very, very little money. And then John had this big, you know, $16 million deal that he got out of it. And I always tell people is like, Yeah, but that's what risk rewards you with, you know, because everybody tells you don't put your own money in these projects. And John put a put his house up for it. You know, he joke with me every day, you better make a good movie, or my kids aren't, are gonna go back to public school. But I really have to give it to him. Because it's not only that he took a shot with me, but he really mentored me. I mean, he really was he knew that I had filmed a movie just all by myself with like, a video camera in my hands. But then he would, he would really kind of like, come over to me and just go like, we're going to make our day. So if you really had to shoot this next scene with three setups, what would you you know, what would be those setups and, and that that's when I started to learn how to how to marshal a day, you know,

Alex Ferrari 24:07
Right! That's the thing that they don't teach you very often in school, or if you're doing your own indie is like, you can't make your day if you're like half a quarter page out third of the page out after day one. After day three, the whole thing is going downhill, you will make the movies done. You have to make your day you have to make your day you have to make your day and it's and it's always compromise, isn't it? Like you show up with this beautiful shot list of like I'm gonna do the Spielberg gets shots with some Scorsese and some Coppola maybe throw a little Hitchcock in there. And at the end of the day is alright, we're gonna do this in a winner. We're just going to put it on sticks. Yep, everyone act five minutes. Let's go.

Craig Brewer 24:45
So stressful and so stressful. And you think and you think we'd learn you know, you think that we'd get better at it. You think that it eventually go away? But it doesn't it just I mean, I've heard so many stories of like really like accomplished filmmakers. It still weep, you know, on set, because they just couldn't get that last shot, but they think that they needed and so crucial. You know,

Alex Ferrari 25:07
I always love I always love going on when I'm on a set of first day with my first ad I used to I love bringing this like, it's stupid shot list, like stupid. It's like never happened. But they don't know me. So I'll give it to them. And then there's that awkward conversation that like right before the first shot, like, can I am? Can I just talk to you about a couple things the first day?

Craig Brewer 25:29
I'm like, we discussed the work.

Alex Ferrari 25:32
So there's 128 setups here. I don't I know. They're just there. And I'll pick and choose as we go. But they're there just in case. You know,

Craig Brewer 25:45
I have to say, I, I don't do shotlists.

Alex Ferrari 25:50
Oh, you don't like I

Craig Brewer 25:53
I'm sure. I'm sure I could and should. And, and but I, I find that you really do have to show up on that day and find out what the day is bringing you. And yeah, really all that prep that you did the night before really could go right out the window. And you really do sometimes go like, Oh, I think I am gonna have to do this in two shots. And what would I have to do in two shots? Because you're marshaling the day. And I there's there's been a few times where, you know, a studio head saying like, I remember they they always send someone else they send some minion to say like, well, you know, the, the studio head was wondering if maybe you can make some shots, you know, if you did your shot list the night before. And I'll say who suggested that, you know, and they get all nervous and everything like that. And so I, I understand it. I'm a very agreeable guy. But I just find that unless you're doing like a stunt sequence, you're doing something definitely chin, something like that. But otherwise, I kind of like just to get there with the actors and figure out how we're going to do it right then in there.

Alex Ferrari 26:57
And I would agree with you too early in my career would be had a little bit more gusto in me. And I would do all that kind of stuff that later as I started directing, more and more, you just kind of get an instinct for it. You come on set, and you just go, oh, yeah, I just put it over here. Let's get this over here. Give me a 32. Here, let's and you just start, you just figure it out on the fly. But if there's something spit special you want, like, you know what, I really want to do this, this kind of fun way. And I'll bring maybe a few shots that all talk to the DP prior to it that kind of set it all up for it. But yeah, having I don't do the 100 as much anymore

Craig Brewer 27:31
Whenever, you know. Yeah, it's like, you know, it's gonna go right out the window, really. But I do feel that I mean, I'll tell you when I really felt like I learned how to direct was I had already made. Let's see, four features. And then I started in on Empire, like directing television. Like I had done it. I'd done like about three pilots and one episode of The Shield. But to go into like, episode after episode after episode on Empire, I understood Spielberg better, like because I'd read everywhere that like Spielberg really cut his teeth on television, early television. And that's when I felt like I for the first time. I was a director because there was a there was a sense of me not being important. I mean, I know that sounds sounds a little contradictory, but like, you know, you can't say like, well, I want it this way. They're like, Well, okay, have it your way. But you know, if you're not done, you know, we're gonna get someone in here. That'll do it because you have a days and that's it. And that really, I started thinking differently, like, as something as simple as extras, you know, that which is never simple, but like, when I want to feature sometimes I'll be like, Well, I gotta have 300 extras, obviously for the scene and then you argue and argue and argue and argue and it's funny, right? And then but in television, there's no discussion they're like, No, you have 20 That's, that's what you're getting. And you need to figure it out. And so then it starts exercising these different muscles in you then you're like, Okay, well wait a minute, what if we just do this like with a long lens kind of pointing down this hallway and we just pack this hallway with the 20 people and we don't really see that we just have 20 people and then that's how we'll create a cluttered space or you know, and I don't know if I would have felt that way or done that if I just got what I wanted and it just had a bunch of people in there and so it when I when I went to do dolomite is my name after all that and everybody was so like worried that like man you're gonna be working with Eddie Murphy and are you scared and and I said actually I'm really not I really feel like Empire is prepared me for this moment and and I already made a bunch of features you know, so I felt very confident going into that movie.

Alex Ferrari 29:47
Let me ask you What was you know, working with someone like John on Hustle and Flow and him mentoring you what was the biggest lesson you learned about filmmaking or writing from John because I mean, John's just such a legendary filmmaker, I watched Boys in the Hood. I mean, 1000s of times, it was just such a masterpiece. Of a piece of work.

Craig Brewer 30:06
John John said some of that I still I will still hear John in my head on set. And one thing that he said to me that I really took to heart was any punches when he says, he's like, shoot the meat. Shoot the meat, man. shoot this scene, make your master not just some little stupid, crawling across like, you know, that slow cut, you see it a lot in TV. It's like, it's like a master that's kind of moving a little bit. But he believed that you needed to make your master like Spielberg does his his wonders that if and I'll never forget what he said, he said, You got to shoot the meat, you know, should you guys shoot it good, because you never know what may happen. You may lose half your day because an actor like you know, some that may hurt himself or like, you know, Thunder comes along and or lightning, and now you've got to shut down. And you want to be able to know that if people turn the lights off on you, you've got you've got your scene. And that, that was a that was a big one. For me. That was like, he's still he was still of that. He he really loved cinema. And so he if you look at John's movies, from four brothers, every movie he does, he is a classic filmmaker. And how and what I mean by that is that there's a lot of filmmakers today and God knows I'm I can be just as guilty of it, where it's kind of like you're just kind of shooting heads, you do your master, you do your medium. And then it's just like, you're just hoping that the editor kind of like creates the rhythm of it, because you're gonna cut to that person that you're gonna cut to that person cut to that person, where John was very much like, No, how do we how do we stage this within the within the single where everybody you get the story told, and people are moving within the frame. That's like, John Ford. That's, you know, that's, that's well, that's, that's, that's why are there. That's all those films that he watched and studied. And, and I still, every time I sit with my director of photography, I do kind of go like, Okay, I know, I'm gonna pop in for some singles here and there. But what if we had to shoot the meat? How would we shoot it? And I love them. Yeah. So So John, it really is. But yeah, I think that that was probably the the biggest lesson. And then, you know, also to just trust that, that it's funny, because so much of our advice usually comes pre post, right? All the advice that you everybody wants, like, how do I get a movie made? And then like, how do you direct write, but no one ever really gives you advice about the whole editorial process. Right? And John, I was just I remember I saw the first edit of Hustle and Flow that just the editor, you know, cut. And I'd never seen anything like that. I'd never. That's the that's the first heartbreak of a filmmaker is when you you've been you've been dreaming of your movie. You've been watching dailies. And now you're watching a very rough raw assemblage of your movie doesn't have the music cues that you think he needs to have. It doesn't have the pacing. But worse than that, it's now real. The rubber is hitting the road. It is no longer in fantasy. This is what you have. And now you need to make something out of this. I pulled over on a Olympic Boulevard. And I sobbed so hard that snot was pouring out of my nose. It was it was so bad. And then like, and John calls me up. Because I was wrong. It's I've just I've just totally messed up this movie, man. I just you know, and he's like, can you just watch the Edit assembly? Just Shut? Shut up, man. You know, he's just go home, go to sleep. You know, everything's gonna be good. You know, get in there and everything. He always kind of just kept me in this perspective, that I think when you get older, or when you've made more films, you begin to see like, Okay, I'm about to go in. I'm about to, I'm about to watch this cut. I know it's going to drive me insane. But relax. And that's that's the other big lesson that he gave me.

Alex Ferrari 34:35
Marty still does that Marty still after the first cut? He goes, this is horrible. This is crap. He walks out. This is garbage. This is absolute garbage. And like and then Thelma has to bring it back in and that's okay. That's fine. It's fine. It's all that kind of stuff. Now I was wanted to ask you this question, man. How God's green earth did you get Black Snake Moan made? Like that is the most insane concept. You know, it just wow, how does how who put money behind that I know you had a little eat from Hustle and Flow. And that probably helped. But man, that's still a pretty risky film,

Craig Brewer 35:11
I would like to really give credit where credit is due. And the reason that movie got made was because of the late Brad Gray, who, who ran paramount. Now, Brad, his first order of business at Paramount This is before he took over at Paramount, it was like what Sundance was like in January. And he was taking over like in March. But John was very smart. And John had two prints of hustlin flow made. So he had one at Sundance. And he had the other one playing simultaneously in Brad Gray's private screening room. And knowing full well that he kind of wanted the movie to be at Paramount, right. So before Brad even became official, like on the on the on the clock, so to speak, he was watching Hustle and Flow. And he told everybody like, I think you should, you should try to go by that movie, because you know, MTV and ve t, you know, we could really use the Viacom machine and all that kind of stuff. So then what happened was, is that they made a deal with John Wright. And the John deal was for say, the purchase price of Hustle and Flow was in two categories. It was they purchased the movie for $9 million. But then they made a deal with John Singleton, where he got to what are called put pictures, which means, like, kind of no matter what, he can make a movie as long as it's under $3 million. And he had two of those because he brought Hustle and Flow to Paramount. We both we brought it to them numerous times, and they passed on it. And we just wanted $3 million. And now they paid nine for it. And so he was like, hey, I want to make more of these. And later he made one called illegal tender, where he just wanted to have complete control over his movies. When they bought that movie, and they made that deal with John, they thought that I was a part of it. But remember what I said earlier, no options, right? I didn't want anything on it. So I will never forget this moment. Where because I wrote Black Snake Moan before Hustle and Flow was made. And while we're flying back to LA, from Sundance, I saw two people reading Black Snake Man. And I thought, Oh, this is that he I've been hearing about like this, that thing that maybe I have a shot there. So John really loved it. And Stephanie really loved it. And they knew it was crazy. And they and and and yet they also saw what I wanted to do with it because it was very much about like connection and anxiety. And there was a heart behind it. It wasn't just like exploitation, even though it you know, it was kind of like a blues fable. But we started meeting with other studios, and then we got Sam. And then Brad Gray was like, Well, wait a minute, why is he going off to make a movie somewhere else? We just bought Isilon flow and it's going to be coming out. So they go well, you don't have a deal with him. He's like, Oh, so I'll never forget going over to his house. I'll never forget this the IV, there was an IV wall. I was like calling this assistant going, like I think I'm at his house. I just can't see anything. They're like, No, we see you. And this wall of ivy moves. And when it moved, it revealed this just really muscular African American guy in a black Armani suit with black sunglasses and an earpiece. And he had a Rottweiler that was right next to him. There was just, it was like it was it was like you were entering like a cartel. You know, and, and I come in and Brad comes out, and he goes, Okay, you want to make this radiator movie? That's what he called it. And he goes, Are you sure you don't want to do something else? I know that, like we can, you know, there's all these kinds of properties that we have, and we can put you on it. And I said to him, I said, Well, I've read a lot of books about about filmmakers in my position. And the way I see it is that I think that the second movie always is kind of a risky thing, you know? And I'm pretty confident that I could probably get a job as a director doing, you know, franchise stuff or other stuff later on. But I really feel like I should use this time to get something made that normally wouldn't get made. And he said I respect that. And he goes well, I am. He was I don't how do you put it? I don't bet on races. I bet on horses. And he goes so we're gonna make Black Snake Moan Is that Is that fine? Let's just is it can we just say right here that we're gonna make it and I go if you want to make it, sir then absolutely. And he made it and he was proud of it and and people were telling him he was an idiot for doing it. Why are you going to do this? No one's gonna come see it and nobody came here. But I always think about there's that day that Paramount called and said, look, we've got Footloose and we really want to do something with it. Do you think you could do it? And I was like, Yes sir. Because I felt like this was this was me going like I, I told you guys, I'll be there for you on something that maybe, you know, may not be about chaining people to blues women's radiators. And and, and. And that's, that's how we that's how we did it. I'm so proud that it exists in the world because I now I now just feel like I don't, I just don't. I mean, I definitely don't see a world where a theatrical release would have been attempted on something like that I can see like maybe Black Snake Moan being at a stream or something like that. But even then it's going to be a little bit wild to get that done. Because, you know, you would get the kind of studio notes like, Oh, what is this? What kind of tone is it? But

Alex Ferrari 40:57
That movie doesn't get made today? There's no way that movie gets made today.

Craig Brewer 41:01
Yeah, I mean, it's it's it's definitely a way volatile. You know,

Alex Ferrari 41:05
There's no way that that movie gets made today. I'm so glad there's certain movies like that, that I'm glad they exist. I think Tim Burton's Mars Attacks is one of those films for me. Yeah. Like, when I walked out of there, I'm like, Man, I don't know what just happened. But I'm glad it exists. You know, just I'm glad that that movie got made. And there's a handful of those throughout cinema. But Black Snakes was one of it's like, there's just no way that gets made today. There's just no, no amount of heat allows that film to get made in today's environment. And it was tough in that, you know?

Craig Brewer 41:40
Oh, yeah. Well, yeah. And it came out. It was a such an interesting year, because no one really liked the movie, because the movie industry was changing. It came out in 2007. And that was like a real pivotal year for what was happening on a global level. So you know, you were making movies that China had to play and South America had to play and even Russia. It's so funny how, like, you know, the very people that now are so much in the news right now. 2007 was all about trying to make movies for them. Right. And, and so, you know, you had Karna hands movie, I think smokin aces was coming. You had you had Death Proof at the same time along, you know, with the with Robert, with Forbidden Planet, and And if none of us did well, in the audience, like none of us like it was a bad it was a bad move for?

Alex Ferrari 42:34
Well, Joe, I mean, I've talked to Joe about smokin aces, and he still says that he makes more money off of smokin aces now than he's made on anything.

Craig Brewer 42:41
It's so funny. There's a guy that worked out with so So here's what's interesting is that the head of Paramount Home Video, like called me up and just said, We want you to know something about Black Snake Moan. I was like, Oh, great. Erica, like Black Snake Moan, not only did double our expectations, it not only tripled our expectation, it quadrupled our expectations, which means to say and I go, Yeah, people probably don't want to go out to a theater to see this movie, but they're dying to watch it at home. And that's and so I've always felt good that I've yet to really make anything that like cost a studio money. I've at the very least broke even. Right and, and so yeah, I'm proud that I have that that movie behind me.

Alex Ferrari 43:27
Yeah. And in a time where, you know, it came out in a time when there was still home video. Yeah, that was that was a real revenue generator.

Craig Brewer 43:35
And now what's so strange What's so strange is, is now there's that meme of Sam from Black Snake Man. Yes, please just kind of, yeah, blanket, like looking at my life with the white hair. And, and, and that gets sent around. I remember talking to a class of of my daughters. And I brought that up and they're like, oh, yeah, we you know, we use that all the time. That's from your movie. So so they're just looking at a frame, or like a series of frames because he's blinking and moving a little bit. And, and they don't know what it's from, but it has its own life. I mean, the same thing can be said for here in town, you know, our Memphis Grizzlies, our basketball team whenever we go to the playoffs, and we're like really in the mix. They start playing that song from Hustle and Flow whoop that trick and 20,000 people start chanting whoop that trick and I found out that like my daughter and all her friends, they didn't know that was from Hustle and Flow. They just thought that was the thing you said at basketball games. And that's what's so interesting about the about the generation city, they'll get a clip of something or they get a little bit of it, but they don't know that it's got this history that it's connected to. It's it's literally like visual hip hop, you know,

Alex Ferrari 44:49
Right! No, absolutely. Absolutely. Yeah. Oh, yeah, dude, that's, that's remarkable. Now listen, all the times you've been on set. What is the craziest thing that ever happened to you on set? How did you overcome it as a director?

Craig Brewer 45:03
Hmm. Well, one of the ones that I want to talk about

Alex Ferrari 45:07
I wasn't publicly publicly. When we stopped recording, you could tell me the other ones. But for right now,

Craig Brewer 45:12
I got to I can tell you about that. Well, you know, I, let's see, what is the craziest thing that's ever happened? Oh, man, you're stumping me there. I mean, I think there's always been there, there hasn't been something that of course, that I can talk about that would be like completely, like derailed a production or something like that. It would always be like happy accidents, or something like that. So I'll tell you just the craziest night I've ever had on set was in Hustle and Flow. There is a scene at a it's a roller skating rink here in Memphis called the Crystal Palace, and it was outside. And it had this glorious, like, you know, neon sign that lit up. And I really wanted to do kind of like a cruising scene where everybody's out there with their cars that I'd sometimes see on the weekend where they like, you know, they're on their, you know, their, their pump, you know, their pump cars and everything like that, and just hundreds of people there. And basically everybody said, like, you got to figure out another way to do this, because there's no way we can afford all these extras. And there's no way we can get a car like this. And John Singleton was like, Absolutely not. So John went on four different radio stations that day, and said, Hey, we're making a movie, you want to be in my movie. Then you come out to the Crystal Palace, you bring your ride, you bring your car, and hundreds of people showed up for that.

Alex Ferrari 46:49
Fast and Furious style that's Fast and Furious style,

Craig Brewer 46:53
Totally Fast and Furious style for no money. Like, we didn't, we didn't pay for those cars. Those cars just showed up. People just wanted to show off their cars, all those extras, all those people and as the night started going on, and then the weed smoke started, like just getting thicker. At a certain point, John was getting so excited, but I remember like grabbing John, and at a certain point, I like grabbed him by the shoulders. And I was like, Am I in south central right now? He goes, No, I go, where am I? He goes, you're in Memphis. I go. No, you're in Memphis. You're now in my community. And I'm telling you we got half a half an hour before something pops off right now. Because it's getting like way too unhinged. And people are like, start I'm seeing like a couple of arguments happening here. In John week, we've got one security guard. Because that's all we could afford. And like, we weren't, we weren't we weren't that big of a movie. But I swear to God, like that was the night that I thought that everything that was just gonna explode. And every time I see that shot, it looks like we have so much money. It looks like we we can remember that shot. I remember that is so reckless and so amazing that John just went on all these different radio stations said you won't be in the movie show up. And I mean, we had like people down the block trying to get into the movie. And it was a scary night. But that was like the night that I felt like, Man, I'm running and gun and as like a filmmaker, you know, it's uh, it was it was scary.

Alex Ferrari 48:19
And one last movie I want to ask you about man is coming to America. I mean, yeah, arguably, in my opinion, the greatest comedy ever made, in my personal I quote that I can quote every single line in that movie. It is a masterpiece and every. So how did you approach attempting to make a sequel to a masterpiece like that? Because it is absolute masterpiece. The first one,

Craig Brewer 48:43
You know, it's funny because I'm far enough away from coming to America to that I can kind of like think about the whole experience because it was was really wild. First of all, like I did them back to back like I did dolomite as my name went right into coming to America. And I remember, I remember Eddie asking me to do it. And of course, I was like, Well, how do I not do that? Because I mean, I'm such a huge John Landis fan. I think I mean, like everything like like The Blues Brothers. And I mean, I can quote every line from Three Amigos to you. But I remember talking to Jodi, my, the director of photography on it. And we were, we were, I can't remember we're wearing a van like a like a locations van. And we had made like, 10 episodes of empire together. So we were close, right? And Jodi's black, and I kind of leaned into it and I was like, You know what we're doing right? We're, we're, we're kind of doing Black Star Wars. And he goes, that's exactly what we're doing it and it was like, it was like this moment that we kind of like had to say and what we meant by that was Coming to America means so much to everybody. That that it's, it's really going to be held to this, this standard that's very tricky to navigate with it. And so every time we would come to decisions about coming to America, because it's the first time I've ever actually, I've usually developed movies or like or written a movie, and it was, it was the first time really that I've ever come on to direct something that had been moving for, like, probably about five years or something like that. And and I remember just thinking, like, you would talk to people about, you know, coming to America coming out, and everybody would say, like, well, it's like, is is are the are the barbershop guys gonna be in it? are, you know, is is, you know, Randy Watson gonna be in it, they would just constantly come at you with like, well, I better have this a better have that. Absolutely. You know, and, and so you realize that you're tied to people want to have that experience, again, they want to see those characters again. And that's when like, I began to kind of relax a little bit more with the daunting nature of like doing a sequel to something that's so perfect. It's just going like, you know, I'm not here to replace coming to America. I'm here to like, make a movie that everybody can come to, to have some fun seeing these characters again, and have a good time. And what was so strange about it was I, I just couldn't wait for a theatrical experience of it. Cut to it's a pandemic. And now the very age group that would probably lead the ticket sales is my age group and shit. And you're and so and we're the ones that are no matter what not going to a movie theater, you know. And so, one day, I get a call that Paramount has now sold it to Amazon. And Amazon did this enormous campaign for it. I mean, it was there, there were wrapping airplanes and flying flags all over the world. And so it launched on a Friday. And and I remember getting this call from Amazon saying you gotta get on the phone right now. We're having an emergency meeting. And I was like, Oh, dammit. Now here we go. What's wrong? And they get us on the phone? They said we had a 30 day goal. And we we achieved it in less than eight hours.

Alex Ferrari 52:36
I mean, viewership give me viewership. Yeah, of course, because everybody wanted to go see that movie, everyone.

Craig Brewer 52:42
And what I, what I found out was that like, not only were everybody watching it, but then like, kind of what Jodi and I were talking about on that day is like, and what we really want is that see, coming to America is this movie that's just been playing on TV and actually like some and you know, mass TV meaning like, all the swearing and been taken out of and everything. So you have kids kind of watching coming to America. So you had like three generations of people watching coming to America during a pandemic, where they just wanted to kind of like, have a good time. So people were having watch parties with the people that they felt comfortable with. And it was and for one weekend in my life. The globe was watching this movie, like the entire world was just watching it. And so I felt good about that. I felt I felt like okay, well, we had like a good time with with coming to America. And we and we had some good entertainment and we made Amazon's, you know, biggest hit at the at the time and, and then just try to like, you know, keep in mind that there's going to be haters with it. Like, like everything, like that's why I'm mad about like Black Star Wars. It's like it was it was this thing that people are so precious with it, that that you're you know, you're gonna get you're gonna get people kind of hating on things, but I just didn't I didn't let any of that affect me or anything and just your time.

Alex Ferrari 53:59
But you also had a little bit of experience with that with Footloose, because when you read it Footloose, I mean, that's a precious 80s movie. It's like a classic. And I remember because I was in the Ellen screening room because I was at Ellen that day, for whatever reason with my wife, and they're like, Hey, you guys want to watch Footloose? I'm like, Cool. And so we went off and watched Footloose for two hours. And you came out and the first word you said were, why would anybody wanted we make Footloose? Like, it's perfect. Like I said the same thing, everybody. But then you're like, Well, I did this and I did that. It's a little bit different here and there because but I wouldn't want to try to remake Footloose.

Craig Brewer 54:33
Here's, here's what's so funny about footless is it actually got it got a lot of really good reviews. And and it the audience scores were always really, really high on it. But I understood people going like, why would you How dare you remake Footloose? Because I am a huge fan of the original movie. But now here's what's kind of interesting, like within the last couple of months Miles Taylor. Kane, this phenomenon on tick tock with 13 year old girls of color, I don't know what miles did in I mean, he's been around for a minute, you know, but something happened in this tick tock world where every one of my daughter's friends were like, oh my god, Miles Teller and I was like, are you talking about miles and they were like, oh my god miles Taylor and they could not get enough of Miles Teller. And then I started kind of like hearing from all my daughter's friends just going like, you know, dead. No one ever watches the original Footloose and I was like, well, that's sad because you got to watch the original Footloose. It's the it's the one I grew up on. It's what it's it's it's Kevin Bacon. It's John lift, go you know, it's dying wheeze you know, you got to see it. They're like no, but it doesn't have miles in it doesn't have you know, and so Footloose is having like this wild renaissance right now. And the soundtrack has been so and and, and it goes back to like that Kevin Smith. bit of advice that I still think is the best bit of advice for every filmmaker, which is every movie has its day. And it may not be the day that the studio wants it to land on. Like heat has this great conversation that he always talks about mall rats that like he made clerks and then he made mall rats and not only did nobody come to see it, but critics always crapped on it and everything. And but but then now he you know, many years later, there's these kids that come up to him just like oh my god, you know, you made a mall rats and it means so much to me. And he's like really because like it was really kind of like a thing of pain with me back in the day. And I know that with like Black Snake Moan, I felt it like I wish Footloose maybe was like a big big hit. It did okay, but like you then later, like years later, so you know, something will just kind of like connect to sudden, all of a sudden. And so I'm very, I'm I'm very, very happy about about all of my daughter's friends like they that's the poster I'm signing. I'm not signing, Hustle and Flow. I'm signing my remake of Footloose, which I find hilarious.

Alex Ferrari 57:13
It's amazing how this world works sometimes by Fred It's really amazing. Now I'm going to ask you a few questions ask all my guests are what advice would you give a filmmaker wanting to break into the business today?

Craig Brewer 57:23
I mean, first and foremost, the the hard thing that we all just struggle with, which is truly like a discipline like to to to every day treat it like it's a job even though no one's paying you to how can I learn more about the business? How can I you know, I think you should read trades if it helps you know who to go to, you don't want to pitch all your movies to one place. This place may you know today, a 24 is gonna want to hear one pitch and Fox Searchlight may want to hear something else, like you need to know where you're going. And sometimes that means like really being informed reading as much as you can. And writing every day if writing is a part of your world, which I think it should be because I think if you really want to break into the business, you have to write your way in that's the that's the leverage that you have. And it also just informs you as a director, you you learn about storytelling more through writing, as well as directing. But really like the hard one, the really bit of hard advice is do you really know who you are yet? And I think for young filmmakers, that's always a little bit nerve racking, you know, and what I usually do is I'll show them like, you know, Spike Lee's you know, we cut heads, right? I'll show Sophia Coppola short film, lick the star, right. And then I'll show following by Christopher Nolan. And I'll or pi from Darren Aronofsky. Right. And just ask questions of like, can you see there later films here? And usually you can, you know, I mean, even that 15 minute short that Sofia Coppola made with these girls in high school where they've got the star on there, you know, that they've dreamt drawn on their their hand and they say, look, the star and it's like, the girl says, What does that and she's like, God needs to kill the rats, you know, backwards. But she had like, cool, pop and punk music in it. There was fashion forward, you saw the you saw, like, if you turn the lights out on Sofia Coppola, after that short, you could go like, Oh, she's into fashion. She's into this particular type of music. She's ended this dynamic of narrative. And I think that's hard for young people who are hungry to get into the business to allow themselves the time and the effort to find what Those elements in themselves are. You look at an ARRI Astra movie and you go like, Oh, I think I know, this is an Ari Astor movie, right. But that's him finding it. You know what I mean. And I think that, that the mistake a lot of young people make and what I mean by young is not necessarily young, but like young in the business trying to get into it, is they want to get in and get paid, you know, they want to get in and get financed. And I just sometimes say, like, do you because, you know, really, the best way to be a filmmaker is to step in crap every once in a while. And that's when you learn. And you don't want to be doing that with like, a bunch of money hanging over you. Where this town may say, like, hey, we shouldn't have hired that person. You need to make some crap. And that's where the flowers grow out of, you know? And that's where you learn like, oh, okay, you know what? I think I don't really do these wonders that I'm seeing and all these things. Oh, you know what, I think that maybe slow motion isn't my thing. I mean, I know that's cool in that action moment, that I saw in like three movies that I wanted to copy. But maybe my thing is this thing that I do and and I think that that's that's the biggest bit of advice I'd give to somebody because that doesn't require people giving you a bunch of money, and you knocking on doors that may be you going like, Okay, well, what are the movies that I feel like are me and what is my life experience about? And what are the what are the stories that I feel that I want to be that I want to tell? And like kind of like my dad dying? I think that's why that's why that movie was so important to me is that is that for the first time I was thinking about? Okay, well, what if this is my last movie? Not my first, it would be my first and last movie. So what do I want, like my son to know about me from this movie? What's the soundtrack of it? What's the look? What's the where's the heart and soul of this movie? And where does it land? And, and I think that, that, that is something that people can figure out without some sort of like, door opening for them into Hollywood, and they'll respect you more, if you know who you are, once you get into the business

Alex Ferrari 1:02:15
Very much so very, very much. So. What is the lesson that took you the longest to learn whether in the film business or in life?

Craig Brewer 1:02:25
That that this too shall pass? You know, it's just hard, you know, you, you experience something? And it's, it's harmful to you on that day. And you just think that you're done. And you're destroyed. It's over. And, and, and, you know, if the gig is up, they know you're a fraud, you know? And

Alex Ferrari 1:02:51
That's a given isn't it, though, isn't it? What don't we always think we're a fraud. I mean, every Absolutely. If you're an artist, you

Craig Brewer 1:02:56
We're making make believe how can we not feel like a fraud, but but I think that that you know, I'm lucky that like, Hustle and Flow was right when Twitter was happening, but it wasn't at the point of Twitter where people could do like, crap on you with such virtuosity as it's done today, and with anonymity to some extent. And I think that, that, that really like now I'm finding like, no, no, no, I'm good. I'm gonna move on to the on to the next I saw a documentary on stage director, Hal Prince, and he, he does something that I was like, Oh, I'm doing that which is on his opening night of his musicals, which is on a Friday, he scheduled a breakfast the following Saturday with his collaborators to discuss his next show. And I was like that, that's a Mac move because that that shows you that you are in the you are in the flow of being a creator. And your worth is not completely based on the success or failure of what you just made. You're in an arc that is going beyond that is going over decades. You're not in an arc that's going over a weekend and whether or not people are going to go see your movie, or go see your show. And and I think that that's that's probably the one that as I as I come into my 50s is like, you know what? That I'm a little bit better with handling Okay, now I gotta I gotta deal with judgment and opinions that seem to be everywhere.

Alex Ferrari 1:04:30
Oh, yeah. Okay. And toughest question of all three of your favorite films of all time?

Craig Brewer 1:04:35
I know my favorite. Which is Purple Rain. Purple Rain. I mean, I really think that purple rain for me has now surpassed Star Wars in and raiders in viewing meaning I usually show it to my casting crew before i i start a picture. I do tutorials sometimes I was on the first eight minutes of Purple Rain, I think the first eight minutes of Purple Rain is brilliant. It's all set to let's go crazy, this extended version, but you get you really know who your protagonist, you know that there's going to be a love story, you know that more stays is going to be a villain. You know how everybody feels, and you kind of even know what everybody wants, and the music never stops, but, but the editing and the and the visuals that you see, I think like three tongues within the first minute. Like, you know that sex is gonna be a part of this. And it's kind of got this interesting look with these very, like quick little shots of just people in a frozen state. Like they're not freeze frame, but it's just so creative and inventive. And I know that people go like, Oh, Greg, like, the acting and and I was like, Yeah, but it's kind of logical, it's kind of it's kind of opera, it didn't know, and you've got to just kind of, like go into it with that opera feel. So if I were like on a desert island, it would definitely have to be purple rain. But I still think that Godfather is just, it's, it's hard to deny that those themes of family and how much you're going to sell your soul to, you know, to, to, to, to protect your family, and to thrive. Those themes are just so universal, you know, and they and I showed it to my daughter recently, and she loved it. And I was like, Man, that's just the it's funny that this movie still can can move people. And then the third one is John sales made a movie called Matewan. That is just a perfect movie that I really try to urge as many people to see and that I can. And I had a great, great honor to be able to work with James Earl Jones where I got to tell him how much his character a few clothes meant to me when I was a young man and his mind, he has a great monologue in it. That begins with him saying you shut your mouth pakkawood just the best, best delivery of just smacking down some white Hasee that's calling him you know, there's been a racist, and it's just power but it's like, you know, Chris Cooper's like think it's his first movie. Really it is. You know, so many people are in it that are just wonderful. But those might three.

Alex Ferrari 1:07:29
And I'll tell you when I had John on the show, and it was like having a masterclass listen to him talk about story and directing. And he gives some of the best directing advice. Oh, God, like he would just to some beautiful little little little tweaks, just little nuggets that you just go, Oh, that would be you know what I'm doing that next time. I'm doing that next time. Oh,

Craig Brewer 1:07:52
It's so funny how Film, film people, especially film directors. We still just need to collect all those those little gems. We you know, and the one thing that I always try to urge you know, the, the newer crop of cinephiles that are coming out. It's like, you know, you got to look back you know, it's got glad I'm glad that you you love you know, I know that that you think that dark night is a classic film. And I'm not saying it's not Roger, Roger, I'm not saying it's not. I love Dark Knight. But But actually, I'm gonna show you this movie all heat.

Alex Ferrari 1:08:28
That was you read my mind.

Craig Brewer 1:08:30
And by the way, just probably plenty of people that will be like, okay, but I'm gonna now show you this movie. Craig Rififi. Like, or thief, which is I just watched that recently. But yeah, it's like, it's endless. How much cinema there is that we have to learn from that's just further back than than necessarily what is what is now. You know, and, and I would love to been in the room with John sales and learn all that.

Alex Ferrari 1:08:58
I mean, no, it's, it's, well, you could watch it at any time. I'll send you a link. It's a it's a 90 minute, tour de force of him talking about Lonestar how we did the webinar at Lone Star like, you know, there's the scene switch midway. I'm like, John, how'd you do that? And he's like, Oh, well, we had this guy. And they fell down and jumped out of this because it's just in the one shot it just is a transition of like, you know, three decades or something like that. And, and I'm like, How'd you do that? And because it was low budget, there was no CG and he's like, oh, yeah, well, you did this and then we have the guy run around and he did that. I'm like, oh, and I'm not sure it was John and told me this but I've read I heard this somewhere he's like, when you when you just about the yield cut. Hold on for three more seconds.

Craig Brewer 1:09:38
You know what, I learned that from editing my own movie, because you want to and it just takes one time for you to learn it and that is like I wanted to just do a really slow dissolve. But I noticed that like I had somebody holding an image holding the thought and then you could see as the slow dissolve was happening, you could see them go like like Like when you called cut too soon,

Alex Ferrari 1:10:02
Right! And you just never know what they'll do too. Sometimes just a little magic happens. You guys, leave that time for the magic. Greg, I keep talking to you for hours, brother. I appreciate you having this conversation with us. And hopefully it helps some young cinephiles coming up behind us. So I truly appreciate you and thank you for all the amazing work you've done and continue. I can't wait to see what you come up with next, my friend.

Craig Brewer 1:10:22
Thanks so much. It was great. Great to be on with you today.

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IFH 670: How I Made $193M Off My Micro-Budget Film with Oren Peli

Oren Peli, an Israeli-American film producer, director, and screenwriter, is the creative genius behind the horror sensation Paranormal Activity. The movie single-handedly revolutionized the found-footage genre and spawned a successful franchise, all while being produced on a shoestring budget. In this article, we explore Peli’s background, the making of Paranormal Activity, and its immense impact on the horror film industry.

Oren had always been fascinated by the world of movies. After moving to the United States in his early twenties, Peli initially worked as a software programmer. However, his passion for films remained undiminished, and he soon turned his attention to filmmaking. With no prior experience, Peli embarked on an ambitious journey and created a movie that would leave a lasting impact on the horror genre.

The Making of Paranormal Activity

Paranormal Activity was born out of Peli’s desire to craft an unconventional horror movie that relied on psychological terror rather than blood and gore. Drawing inspiration from his own experiences with strange noises in his new home, Peli developed the idea of a couple experiencing unexplained supernatural occurrences in their house.

Made on a budget of just $15,000, Paranormal Activity was filmed over the course of a week in Peli’s own home. He assembled a small crew and cast, primarily comprised of unknown actors Katie Featherston and Micah Sloat, who played the protagonists, Katie and Micah. Peli used a handheld video camera to create the found-footage aesthetic, enhancing the film’s realism and keeping production costs low.

To create the film’s eerie atmosphere, Peli relied on a minimalistic approach, eschewing fancy special effects and relying on practical effects and sound design. The actors were given general guidelines and encouraged to improvise their dialogue, which lent authenticity to the film and made the characters more relatable. Peli’s careful editing and manipulation of tension throughout the movie allowed him to build suspense and fear without resorting to cheap jump scares.

Paranormal Activity premiered at the Screamfest Film Festival in 2007, where it was met with an overwhelmingly positive response. Its success caught the attention of DreamWorks and Paramount Pictures, who acquired the film and gave it a limited theatrical release in 2009. Paranormal Activity’s unique marketing campaign urged viewers to “demand” the film in their cities, creating a sense of urgency and exclusivity.

The movie became a sleeper hit, grossing over $193 million worldwide and spawning several sequels, prequels, and spin-offs. It also paved the way for a resurgence in the found-footage genre, inspiring similar films such as The Last Exorcism and The Blair Witch Project‘s sequel, Blair Witch.

Oren Peli’s Paranormal Activity has left a lasting legacy in the world of horror cinema. The film’s creative approach to storytelling, innovative marketing, and use of technology has profoundly impacted how horror movies are made and consumed. Peli himself continues to be involved in the genre as a producer, working on projects like the Insidious series and the television show The River.

Paranormal Activity remains a testament to the power of ingenuity, resourcefulness, and the sheer passion for filmmaking. The movie’s success is not only a personal triumph for Peli but also a reminder that a strong concept and creative execution can leave a lasting impact on the cinematic landscape. Paranormal Activity will forever be remembered as the little horror film that could, and the man behind it, Oren Peli, as the visionary who changed the face of horror cinema.

As the found-footage genre continues to evolve, Peli’s influence is apparent in numerous films that employ this style. His ability to create a believable and immersive experience by stripping away Hollywood glamour and relying on genuine emotions has become a hallmark of the genre. Furthermore, Paranormal Activity’s success has encouraged aspiring filmmakers to experiment with unconventional storytelling techniques, pushing the boundaries of horror and cinema itself.

In addition to his work in the horror genre, Peli has also ventured into science fiction with his directorial effort, Area 51. Although it did not achieve the same level of success as Paranormal Activity, it demonstrates Peli’s willingness to explore new territories and challenge himself creatively.

For fans of the horror genre and aspiring filmmakers alike, Oren Peli’s journey serves as an inspiration. His dedication, innovative thinking, and unwavering belief in his ideas led to the creation of a cultural phenomenon that continues to resonate with audiences worldwide. As Paranormal Activity remains a staple in horror cinema, so too will Oren Peli’s name remain synonymous with the genre he helped redefine.

Oren Peli’s impact on the horror film industry, particularly in the found-footage subgenre, is undeniable. Through his passion for filmmaking, resourcefulness, and creative vision, he has carved a unique space for himself in the cinematic world. As the creator of Paranormal Activity, Peli will forever be remembered for his contributions to the horror genre, and his legacy will continue to inspire future generations of filmmakers.

Enjoy our conversation with Oren Peli.

Alex Ferrari 0:00
Hey guys, so I wanted to let you know what we're going to be doing now on the show. Moving forward for a little while, I wanted to kind of bring in some amazing episodes from the indie film hustle podcast network with guest hosts. And you might recognize some of these guests hopes we'll have Dave bullous, Jason buff, and Scott McMahon guest hosting some of these episodes every week. Now we're going to be doing still our regular episodes on once a week and then we're going to be doing these guests episodes, the second part of the week, and that way we can get you guys more amazing content, and help you move forward on your filmmaking or screenwriting journey. So sit back, relax, and enjoy this amazing episode with my buddy Scott McMahon.

Scott Mcmahon 2:43
Today's episode is a rebroadcast of a past episode in which I interview the creator of paranormal activity. Oren Peli, Halloween is around the corner. So I thought I polish this interview off and share with you again. But what I love about this interview is how we're able to go step by step of what had to happen in order to make parallel more activity to success, it became, you've probably heard the story how oran made parallel more activity for $15,000 and then sold it to Paramount and how it became a massive hit. What you probably don't know is all the emotions that went into this roller coaster ride and so many things having to line up in order for it to become a global phenomenon. You know, sometimes luck plays a factor. And you're going to hear that in this episode. And I'm titling this episode. Imagine making $193 million off your micro budget film. Just let that sit with you for a moment. Yeah, it's the dream. I'm sure we've all had a dream scenario like that. Now you get to hear the blow by blow steps of what that actually feels like when Oren shares his story with us. Now, I'm not sure if this will ever happen again. But who knows it could happen to you. I mean, you your film could be the next paranormal activity. Anything's possible. So sit back and enjoy this rebroadcast of my interview with Oren Peli here on the film Trooper podcast. Well, it's been a very long time since we you and I bumped into each other. Yeah, quite a bit. Yeah, I think honestly. Gosh, you know, I think it really honestly last time, we kind of just, I mean, we always would see each other at like the events or the parties. But we really only worked together briefly on like one of the basketball games at Sony and you were the owner. I'm gonna say this is really interesting because you were the only person that would help us because I was working in the cinematics department. And we're having problems with the video player, I think for PlayStation two because it was fairly new. You know how Sony would have like their proprietary code on top of whatever code was normal. But they we were having a really difficult time trying to get a movie player to work on PlayStation two, and we were trying to figure out the specs that we had to create the prerender movies for and you were the only person the only programmer that He was so kind enough and willing enough to like work out all the kinks and made the major breakthrough for us. So I just want to say, hey, way back then I just want to say thank you.

Oren Peli 5:14
No problem. But to be honest, I don't even really remember that I'm not even sure when you show it was me and not maybe a mirror. Well, I mean, it could have been, it could have been me, it was we're talking probably like 15 to 20 years ago, right?

Scott Mcmahon 5:27
Is it been that long? To God? I mean, it's, I was I was there in 96 When I started, and so this year, right, we're 15 years, I think, almost.

Oren Peli 5:39
Yeah, I started in 97. And then I started with a NFL extreme with a mirror. So it probably was for one of those in either in 97 or 98. So a long time ago.

Scott Mcmahon 5:51
Oh, my God. I feel old now. Yeah. Well, you know what's interesting? Yeah, because both you and Amir were very kind to spend time helping us out. And that was really cool. And it's interesting that the reason I'm kind of brought this little story up is sort of just to also get reacquainted. But for this particular podcast that I do fulfillments Trooper, which is the whole resources designed to try to help filmmakers become entrepreneurs. In this new day and age, you know, of people just basically living like The Four Hour Workweek type thing. And just try to apply online entrepreneurship, marketing and business and try to give that information over to independent filmmakers. As as everything keeps changing so rapidly. But anyhow, what I like to do is take people through sort of the general hero's journey, and what you just gave, or what we just shared, there was what I call your save the cat moment, you know, little Blake Snyder, screenwriting book. And you know, that concept like your character has to have like a save the cat moment within like the first five minutes or something. So the audience can say, Yes, I like this character, or I can relate to this character. And I will follow this character all the way through the end. Well, that was to me, that's, that's me sharing your save the cat moment, which is just showing that during a time where nobody else was helping us you did, so thank you.

Oren Peli 7:21
No problem.

Scott Mcmahon 7:22
So let me ask you. So another book that I like to pair it up the classic story book or story by Robert McKee. He talks about the inciting incident. And do you remember, like, one movie when you were younger, that made that had an effect on you, that doesn't have to be related to paranormal activity, or a horror film, it could be something completely different. But do you have like a, like a memory like that?

Oren Peli 7:51
I mean, there have been a lot of movies that have had, you know, a tremendous impact on me, specifically related to part of my activity, I would say, as a kid, it was the exorcist that, you know, totally traumatized me. And later on Blair Witch Project, which we can talk about later, when it comes to, you know, the mechanics of low budget, but there'll be a lot of movie events that are, you know, kind of ingrained in my movie memory as a kid, like, you know, going to see Star Wars for the first time. And at Indiana Jones, you know, all those kind of movies that defined the, our childhoods had a tremendous impact. But also, you know, I would like to watch as soon as the video rental became available in Israel, which was more probably in the mid to late 80s, then I just watched massive quantities of movies, then. And I believe that I got something, a little something out of every movie, whether good or bad. So it's kind of like sometimes just being exposed to the sheer volume of, of movies and cinemas and different styles of directing and storytelling, sort of like, you know, gives you a massive amount of knowledge. Or, you know, stuff like second hand experience, sort of, as you're watching a movie and you're trying to figure out, like, why would the director do such and such and such, why would they cut here or there sort of kind of like in programming terms, reverse engineering something, which is how I learned programming by looking at other people code and, and you know, then tweaking it and learning from it. So that was, in a way my approach to filmmaking just watching as many movies as I can. And of course, later when DVDs became available, I would watch you know, the director commentaries and behind the scenes and just try to get into the head of the filmmaker and figure out you know why they did what they did?

Scott Mcmahon 9:43
Yeah, definitely. Hey, so let me ask you, what was it? This is a really weird question. But do you remember the day that you your family got a VCR? And what that was like to be able to rent movies in your own home? Was it an exciting event?

Alex Ferrari 10:00
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Oren Peli 10:10
It was more gradual than that. We got a VCR really early on. And we were one of the first or block we actually, when I was a kid, we won the lottery in Israel, not the big prize of millions of dollars, it was more like, five numbers out of six or something like that. So it was a probably, I'm guessing, in today's dollars, the equivalent of you know, 20, or $30,000, which was not life changing, but very nice. So we splurged on a few things, and one of them was a VCR. But we were ahead of the time back then there were no, you know, video rental places in Israel. So we could use it to record shows of TV. But it wasn't until many years later that slowly, you know, video rental places became available, and it would have very limited selection. And you know, over the years, it kind of grew. So, it wasn't like one day, we have a VCR. And suddenly, we have access to hundreds of movies. It was a multi year process.

Scott Mcmahon 11:06
Interesting. Yeah. I just I'm just fascinated. Because, you know, I grew up in San Diego, actually. So my experience was suburbia, and the first VCR and the camera like the the camera that was a detached from the VCR. And that was like our first gig. And, you know, obviously, the first thing that we did was, you know, my younger brother, my older brother, we would make a film of backing like we're punching each other. That was like our first film. It's a good way to start. Oh, yeah, I got some good little footage of Adam when he's little.

Oren Peli 11:41
Yeah, but in our case, a I mean, I even before VCR, a, you know, before video rental, I would still go to the movies, probably like every Friday, that would be like the thing that you know, me and my friends would do almost every Friday, we would go in, you know, check out the latest film. So even even before a rental, you know, it was still a, you know, a large part of my life.

Scott Mcmahon 12:05
Very cool. Very cool. So yeah, so we have your save the cat moment, we have your inciting incident. Let me ask you. So when you start making normal activity, I know that I'm not going to rehash the of all the details that you've gone over before. Because I'm going to actually point everybody to a lot of these past interviews that we've done, so everybody can get the full story. I am actually interested Did you? Have you always thought that you wanted to become a filmmaker, when you started doing paranormal activity? Or was this something more like, kind of like a shits and giggles, like, you know, I don't know, I kind of just want to make something.

Oren Peli 12:41
It was a little different. It was, as I said, you know, I always loved you know, movies. But growing up in Israel, making film was not something that seemed like, you know, within my grasp, there was no real filmmaking industry in Israel. And so I always imagined to be a filmmaker, you need to go to film school, and then you know, spend many years there and work your way up through the industry. And maybe then one day, you lucky and you'll be able to beg a studio to give you millions of dollars, and you can make a film, or maybe you need to have connections. So I didn't even entertain the thought of becoming involved in filmmaking, I thought I will just be a film fan. And then I got into programming, and it was doing pretty well. So I had a comfortable, you know, living and I wasn't gonna throw it all away to start, you know, being an intern in you know, in a in the film industry. Then I saw the Blair Witch Project, which totally changed my my concept and my thoughts, because, you know, it's like, Well, anyone can just buy a video camera and run around and make a film. And then I started looking into other filmmakers that started the way that were like, you know, Robert Rodriguez, and they're in our no ski and Christopher Nolan. And all of these filmmakers started by making a no budget or you know, like a $10,000 film. In most of these cases, their first film wasn't a huge hit. But it's definitely opened the door for them to get to bigger and bigger films. So after I saw the Blair Witch Project, and I kind of realized there may be another way I can get into the industry through the backdoor. And you know, through a shortcut, I said to myself, well, if I ever have an idea for a film, and I think that I have the ability to make it, you know, sure, why not. So when I made the decision to make paranormal activity, I was thinking, first of all, who knows, maybe it will become the next Blair Witch Project. And if that will be the case that will change my life, I can quit my job that by then I really, really hated. And I figured, you know, at least during the time that I'm working on the movie, I'll have the hope that that will keep me going that maybe something will happen that they'll keep advising me and if have, you know, worst case scenario, the movie turns out horrible, and I never sell it, then you know what, then I made a shitty movie that's still clinical how many people can say to make a city movie. And I figured I'll allocate a budget of $10,000. And, you know, I can live with losing $10,000 for, you know, having a hobby, you know, for a year or two, a lot of people spend much more than that on hobbies that don't have any, you know, prospects of generating any income. So if you get a $10,000 Gamble, it ended up being 15,000. Because, you know, like many movies, it went over budget. But I figured out for $10,000, either, I kept myself busy for a year or two and made a movie, or who knows if if the stars align, and with some luck and timing, and you know, if the movie turns out, right, who knows, maybe, maybe it will be a life changing event. So it was a little bit of both, I kind of had to keep myself balanced and realistic that the odds are against me, but can't lose sight of, you know, the big dream.

Scott Mcmahon 16:05
So you definitely there, you've always had this sort of artistic spirit, then because most artists or filmmakers, or anybody who has a need to express artistically, they're almost like cursed, like, you know what I mean, they're always going to need to do something creative, expressive, no matter what. So you've, I'm assuming that you've always had that itch. So like you like you were calculating it. But you're also saying, You know what, I'm going to have to just do this anyway.

Oren Peli 16:32
That's a part of it. And I think part of it might have been a with where I was career wise, because at the early stages of my career, there's been a lot of room for a, when I'm talking about career, I'm talking about programming, there was a lot of room for creativity, that would be small, efficient teams. And lucky, like we mentioned before, the first projects that I worked on at Sony with a mirror and fell extreme. And then there was another project that ended up not being released. It was just me and Amir, and then later on with Omar, so we were small team, and each one of us had a large self responsibility, but also a large share of creativity. And then in the later years, it's only a, you know, you are one of 20 to 30 programmers, and your responsibility is very limited. And you're basically just like, you know, a code monkey. And there just wasn't any real satisfaction in doing what I was doing. So in that sense, you probably right that making the film's satisfied in need that ahead that could not fulfill in my boring day job.

Scott Mcmahon 17:43
It's interesting that you said that. I mean, our days at Sony, when we first started, it was sort of like a mini startup. We were away from the main headquarters up in Foster City and being in San Diego. And I can attest as well, it was fun. I mean, I was being able to I was just making videos, and then working with the semantic group at that point. But things just got big, like, by time, PlayStation two, halfway through by the sort of the urgency and rush of PlayStation three, kind of imploded the company because it's just got so big and corporate, that did become stifling for sure. Which was interesting. I was over at the cinematic department across the way from you guys in the building across the street. And we had access to like, all this amazing equipment. And all these people that I worked with, were always talking about, like, how are we going to make a movie, we got to make food, we got all this stuff, we can make a movie. I think I was laughing like I have all this access, and I don't have a story to tell. And like, and then I would, I would like write a bunch of scripts, but knowing production wise, I'm like, I just made a fucking 100 million dollar film. Like go. Like, it's it was like this creative block of like, I have not been able to like come up with a story that I could just make like you did what you did a great job of just reverse engineering and saying, You know what, I can make this I can take the 10,000 You know, invested into this project. Because Can I ask you what, like 10,000 In general, what did that cover? Obviously the you paid the actors, which is fantastic.

Oren Peli 19:15
Yeah, that was a didn't really get much that wasn't a significant part of the project of the budget. Most of it was just equipment. The camera was you know, over $2,000 I bought is state of the art editing PC and some software. I think the PC alone was over $3,000 And then all these accessories for the for the camera that was still you know when when high def cameras use tapes. So I bought I don't like 70 tapes or even more and extra batteries and lenses and microphone. So all this stuff ended up and that there was a lot of little miscellaneous stuff like you know, when I did the casting auditions, I had to pay a few 100 I was here and there for the, for the theater that I would rent. So there was a lot of little things here and there that ended up. To be honest, I didn't really keep a very meticulous budget, I didn't really keep track off many of the smaller things. So when I say $10,000, it's an estimate, it will be way more or less, I think my original estimate was about 11,000. And then after we did some more research, it went up to 15,000. So it would be in that area, maybe it's 16, maybe it's 13. I'm not really sure, but it's around there.

Alex Ferrari 20:42
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Scott Mcmahon 20:52
That makes sense, because at the time, I remember like, when all the editing equipment became down, because we were using like Avid, we were using MIDI 100. We were using these, you know, 20 $500,000 machines over at the cinematic department. And then final cut came in. And then Sony Vegas came in after that, which is the software base that just plummet, the cost of DV cameras came out of nowhere. And I remember just freaking out going, I can't believe you can actually buy all this gear for 10 grand, which is pretty much what you bought what you paid for at that particular time. And in the state of things. So you finish, I'm gonna just cross over like really quick gloss over the making up paranormal activity. Like I said, I'll point other people to other links that you interviews that you've done that give a bit more detail. So you finish paranormal activity, like sort of your first cut, who did you show it to who was like the first like friends and family, they got a chance to see it?

Oren Peli 21:49
Well, the first people who saw a really, really rough assembly, which had like missing scenes and visual effects weren't completely done in audio means that just the rough throwing together of sin to just show yeah, we have somewhere in there. We have a movie that was a mirror and my girlfriend at the time, Tony, who were part of the crew. So there were the first people who saw the first cut. And then shortly after a when it was a little bit more polished, but not much. I showed it to my next door neighbor's who, who not the whole family setup, but it was the Father Tom and his son, Brian, and his son was 17 at the time. And he's like, he's a wrestler right now. I mean, this was back then. Now he's a fighter pilots. So not like wimpy guy. And he told me later that he had nightmares for days. So I'm like, maybe maybe I'm onto something.

Scott Mcmahon 22:52
That is so cool. You know what's so cool is the knowing that Amir, they are working with you at Sony was also sort of in on this. And I assume you kind of kept this under wraps, like, because I don't think nobody knew at Sony, this is just something private, right?

Oren Peli 23:06
Yeah, I didn't steal a single person. I mean, my neighbors didn't know, a none of my friends. No one. It's funny that really the only people who knew were the people that were directly involved in the making of the film, I didn't tell a single person, hey, guess what, I'm going to make a film, it's going to be so cool. And all the other people that I knew were my parents. And again, not because I wanted to tell them, I would have kept them in the dark as well. But they came to visit me like a month before a we were shooting. So there was no way for me to hide the fact that you know, the house looks different than we were doing, you know, tests and dealing with all that stuff. So I had no choice and I had to tell them.

Scott Mcmahon 23:46
That's amazing. Love it. So, okay, so we're gonna fast forward. So you finish the film gets polished, it gets finished. And you have a small group of close friends and neighbors and family. You You've seen it and it kind of gives you I'm assuming what was that emotion like just getting like sort of that first pass or going holy? Did you get like a moment of like, holy shit, I just made something.

Oren Peli 24:07
It was more. Again, it was it was more gradual death. Because at every point when I would saw the movie that I started showing it to as it gets more polish to larger groups of people in the beginning, they were just friends. And it also sorry, to Katie and Mica. And all the feedback that I got was pretty positive. I would say probably Katie and Nico were the most critical. They were never happy with their own performances. And it was I would say, you know, do better. And I'm not talking about this is great. So they were like very self critical. And then I would say to friends, and you know, they would say Oh, this is great. This is really scary. And I wouldn't be like, are they really thinking that or they're just being polite, right? So so then I started holding screenings. Through a friend of mine, Alex, and I asked him to invite his friends that don't know me. And we didn't say that I directed the movie, I would I just said, I'm one of the producers. So you know, I don't care if you like it or not to be honest. And I actually give them questionnaires that they can fill anonymously. So there would be groups of, you know, 1015, maybe 20 people who would watch the movie. And first of all, I would watch their honest reactions, when there was like a scary moment. And I would see, you know, like a guy and a girl holding their hands really tight and getting totally into it, and jumping with something scary happens. I know that something is working. If I see people just sitting there kind of bored and disengaged, I know, you know, this part of the movie as a problem. And then I would also listen to the feedback. And when the feedback stayed mostly positive, I kind of slowly after every screening, I started feeling more and more confident. But I would say if you're looking for like one moment where I say to myself, holy shit, this could be the real deal, then that would be at the scream fest screening, when I watched the movie in an audience of, you know, 100 people and hearing them scream, like, you know, and react in a way that Evanson people reacted before. And seeing, you know, the reviews that came out, there were just a few, a few reviews, but they were very encouraging. So from that point on, I'm like, okay, maybe this is the real deal. And maybe I should get serious about, you know, a releasing it, you know, theatrically,

Scott Mcmahon 26:29
Okay, I'm gonna back up just a little bit before we get this screen fast. So your friend, Alex was just like, local San Diego theaters that you were just like, was a theater or just I guess somebody's home? If somebody's home. Okay, so you just did that? And that was really cool. Yeah. How cool was that? For anybody who was part of that just hanging out? They were part of cinematic history saying, you know, I was there at the house when they showed that anyway. So you got some confidence. Just I don't want to skip over how you got the screen fast. Because I understand. From what I gathered, you did your homework, you said I gotta get sales agents, producers reps, and then you start cold mailing to a directory of like, agencies, and sales agents. And or did you? Did you go that route? First, before you did a sort of your own film festival submissions?

Oren Peli 27:19
Yes, because I realized that, you know, I know my strengths and weaknesses. And I knew that I know nothing about the film industry and how it works. So I started just, you know, reading on the, on the internet, how to sell your movie, and you know, just trying to get information. And what people were saying is that, you know, if you're going to try to do it on your own, you're going to make a lot of irreversible mistakes. So you need someone to guide you through the shark infested waters of Hollywood, and you need a lawyer or producers representative or an agency, like, Okay, sounds good. To me. That's exactly what I'm what I'm looking for someone experienced to guide me through this. So I tried contacting a few agencies. And it's basically like, you know, you call them and they're like, you get the main switchboard. And I would be like, Yeah, I'd like to talk to someone at your fuel cell department. They're like, Are you a client? Like, no, we'll refer to your bike lane? No, well, then there's no one for you to talk to thank you. Bye. And then I tried contacting a few. I saw I found some article from Sundance or something about, you know, the top players in the indie film themselves world or something like that. So I just started contacting a few of them. And in a few cases, they were nice enough to return my emails and return my calls and actually said, Yes, we're gonna send your DVD we'll check it out. In most cases, I never heard back from them. In one or two cases, people said, yeah, that's, that's an interesting little movie, but we just think it'd be really hard to sell it, so we're not interested. So that point, I'm like, Okay, well, I gotta figure out a different strategy.

Scott Mcmahon 29:01
How long did this take? Was this over a couple of months? You know this because it's not like no, because, you know, when you started to submit it, you know, this is still your full time job. So I'm assuming that you were just you know, like you said gradually piecemealing this out?

Oren Peli 29:15
Yeah, it was awful process of a few months, but I kind of fairly quickly got the idea that it's not going to be too easy. So I already in parallel, started researching festivals and and started submitting to a few of them. But I figured you know, I'll still prefer to have the because you know, you can submit to festival and if you get accepted, you can still back out of it later on. So I wanted to kind of I didn't want it to just sit around and do nothing while I'm waiting to the potential producers reps to contact me. So at the same time, I was conducting some festivals and doing a lot of research about which of the upcoming festivals could be the best fit and would have the best odds of getting a getting accepted in. And so, so both were doing both things were happening at about the same time.

Scott Mcmahon 30:06
I see. So the story goes that somehow somebody in the CAA mailroom I don't, I forgot his name was eager, ambitious, found your film and brought it to the scream fest, or he was working at the scream fest festival. I don't know all the details of that. But what was like sort of that that first main break after you were submitting everything.

Alex Ferrari 30:31
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Oren Peli 30:41
Yeah, so I submitted the film to many festivals, including the San Diego Film Festival, which I thought you know, that I'm definitely gonna get into that one here. I'm a local San Diego filmmaker, and the movie was shot in San Diego and they want to promote local filmmakers. Nope.

Scott Mcmahon 30:55
Oh my god. Oh my god.

Oren Peli 30:58
Yeah. And basically all the other festivals that I tried, I don't even remember which ones were they may be Mill Valley. And they, you know, not necessarily like the bigger ones. Maybe I tried Toronto and got rejected. But yeah, there was a guy that was working for screamfest. And at the mailroom of CAA, his name is Kirill, baru, weird name, but very cool guy. And he saw the movie at Scream fest when I submitted it. And he brought it to the attention of Rachel Bill offski, the head of screamfest. And at the same time to the attention of agents at CAA. From what I understand no one at CAA actually watched it until after the movie, won an award at scoring fest. But he was sort of like responsible for both, you know, introducing the movie to CAA and to screamfest. So if it weren't for him, you know, who knows where we're I would be.

Scott Mcmahon 31:56
So that was just like completely, because you did submit it to scream fest, and he was just there. So that was almost like, so what kind of call did you get like an email or call or at the scream fest after you want like you won the award? did? Did a chorale come up to?

Oren Peli 32:13
I don't even remember exactly. Maybe Maybe I'm mixing because once the movie was selected into scripts, so then it became a, you know, much more involved with him in as far as how to promote the film. So I spent a lot of time dealing with him. I think I kind of think at that point, he might have not been as involved with scream fest. I think he might have been more involved in the screening process. And then he was more full time at CAA. So I don't remember exactly when it was but at some point, yeah, we met and, and he told me that, you know, he saw the movie and he loved it. And he gave it to CIA into into Rachel. So, but I honestly don't remember exactly when it was.

Scott Mcmahon 32:56
Okay. So this is amazing. So you you're going through your emotions, you're working full time job you're you're doing and I believe that I know what the climate was like at Sony, where you're just like, I gotta get out. But anyway, the so so you're doing this and you're and you're submitting you're getting rejected, you're like this is crazy because it never wavered because you're obviously you're you're still paying the 50 $40 you know submission fees, just hoping that something breaks. You get in at screamfest What was that feeling like when you got was that the first and only exception to a festival that you got into?

Oren Peli 33:35
A Yes, Rufus was the first one. And until we got some heat as result of screamfest after that, when I signed with CAA then later on a I think a few other festivals a accepted as a or maybe I'm wrong, because then we got accepted a couple of months later to Slamdance after it was announced that word slammed and then suddenly I'm flooded with requests from festivals all over the country and all over the world to you know, be part of, to submit to their festival or something that they would even say you don't need to submit your just aim, if you want to. And at that point, I was thinking hey, we're gonna make it sell it. So I'm done. So I don't need any more festivals. But yeah, at this point is screamfest was was the first and only one that showed any interest.

Scott Mcmahon 34:29
That's fascinating. Okay, so what was your emotions? Like when you got a call from ca? And because that's sort of that's a really a big piece of the puzzle here. So what what was going on? Or did you get like, did you have like a little celebration with your girlfriend and friends at the time?

Oren Peli 34:45
Well, this was a weird experience. I remember the exact a well actually, I don't remember the exact date but I think it was like October 22 of 2007 or something like that. And That was the that was the day that's the last real big fires happening in San Diego. So so just to put it in context the night before I come back from LA after the movie won a you know, on an honorary mentioned and Katy one Best Actress and I'm making a lot of contacts and all these distributors are giving me their business cards, and people telling me this is going to be a next blur. Wait, I'm on cloud nine. I'm like, holy crap, this this. This is really happening. The next morning at 6am I get a call from my neighbor. We're getting evacuated their fires get out of here. And I only took one thing with me. I didn't take toothbrush even though everything was already packed because I had you know, my overnight bag for from LA the day before. I only took one thing. My external hard drive just had a backup of all the footage.

Scott Mcmahon 36:02
So that is crazy.

Oren Peli 36:04
So yeah, and then I think you're like, holy shit, I hope the house doesn't burn down. Because then if I want to do research, that's going to be a big problem.

Scott Mcmahon 36:12
Oh, my God, all these things are running through your head. I remember that. Those were gnarly fires. I remember us getting evacuated like four in the morning. We were living over and Black Mountain near a forest ranch. And we had to get down to my brother's house in Encinitas. And then it's the smoke and stuff was just getting intense. So we make calls and actually jetted up to Marina del Rey, where we had friends that we stayed with for two to three days, like two days, I think. And then we'll just yeah, you know, it looked like the entire Southern California, which is burning right to the coast. And we had no, you had no idea for two or three days whether your house was up or not.

Oren Peli 36:52
Yeah, yeah. So So at the same time, I'm beginning to get a flood of emails from different distributors who are telling me hey, please send us a screener. I'm like, wow, an actual real distributor wants to see my movie. And I can't burn the DVD because I'm not by my computer. I mean, I have all the footage for backup, but it's not set up to actually, you know, burn a copy. So I'm not getting really stressed. But anyway, that's day later on, I get a call from Martin Spencer at CAA. So I get a call. Hi, Martin Spencer from CAA would like to talk to you. And at this point, I'm already like, Okay, this is a good news. If he is calling me, it's not telling me, hey, we just wanted to call you to let you know, Your Movie Sucks. So I'm not playing it cool. And if a you know, guy with the, you know, British accent like this, you know, very gentlemanly guy is asking me all the time I saw your movie, and it's awesome. And it scared the shit out of me and telling you how did you do this? And tell him how did you do that? And telling him? What was your budget? And I say it was 15 15,015,000. And he's and he keeps asking me all these questions. And then he goes, there's a long wait, and he's like, Who are you from? And I laughed, and you know, I told him, You know, I'm just a video game programmer. I'm trying to do this on the side. And he's like, Well, why don't you come up to Elaine? And let's meet. So I think that we can. Yeah, I think I couldn't, you couldn't really drive up. I think roads were closed. And I was south of the fires a thing with a mirror. So there wasn't really an easy way to go. No, I'm like, I'm kind of stuck in San Diego until the fires are done. So we went to a I went to see him a over the weekend after the whole fire situation was cleared. And he's like, Yeah, would you like to sign up with AAA? Like, yeah. That is amazing. Which is, by the way, is it? You know, I now have a lot of people asking me question like, you know, how do I find an agent? How do I sign up with an agency and from my experience, usually you don't find them they find you if you just cold call an agency, you're not gonna find anyone to talk to but when you make something a, you know, worthy, they'll they'll find you.

Scott Mcmahon 39:17
Yeah, I mean, obviously. So you're, you know, you're floored if I'm guessing right. So the fires kind of took everything out a commission you drive up now. So what I gather is that the agencies started to submit or represent news so they they were the became your voice piece for all these distribution companies and production companies. That's correct.

Oren Peli 39:42
Yes, no. This is where it gets a little leaner. The whole process of brain activity head looks so many ups and downs. So this is where I'm thinking like, you know, awesome, you know, this is the next logical step on the wave to theatrical distribution. And we're not not getting any offers for theatrical distribution, we're getting a decent offers for direct video and VOD, for amounts that, you know, at the time would have been very nice for me, you know, which would be like, you know, 234 $100,000 nothing to do that.

Alex Ferrari 40:17
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Oren Peli 40:27
But at that point, it's already kind of set in my mind that no, you know, this has to be theatrical distribution or nothing. So keep rejecting these offers, and CIA is telling me, Listen, you know, it's great effort, and you know, we're gonna get you nicer directing jobs, and you're going to be, you know, we're going to work on getting you in a great career. This will be your business card that will open doors for you. But this kind of movie doesn't really, you know, doesn't really work. If what you're effectively submission once every 10 or 20 years, there's something like a Blair Witch Project, but you know, the odds are against you. So take one of these direct video deals, and let's move on. And I'm just being stubborn. And it keeps saying, Nope, nope, nope. And, and no, and then we get accepted into Slamdance. So I'm thinking, well, maybe that's the missing piece. Maybe it's Slamdance. The real buyers will be there, the real studios, and we'll make a sale then. So I'm saying definitely no deal. until after we see what happens at Slamdance.

Scott Mcmahon 41:30
Oh, my God. So let me ask you emotionally or just your conviction. What was it that made you feel like, no, no, no. Something about this tells me I can make it happen on a theatrical release. Because like I, like you said, a lot of people in the position will be like, Hey, I can't believe I just made this for me. I'd be like, Oh, you just made this little film and you want to buy it for 240,000? Okay, done, whatever, you know. But something about it. What was it that that held your conviction?

Oren Peli 42:00
I mean, it was many things. It was like, you know, some of the reviews that we got at screamfest. When people when people would say, you know, this is one of the scariest movies I've ever seen. And different reviewers, like Steve Barton, who's a local San Diego guy who runs the red central kept telling me this is going to be the next blur, we'd Mark my words, that image of your bedroom is going to be in this cinematic lexicon of, of history. Like, you know, he's like, this is gonna be theatrical don't but, and and you know, the thing the audience's reaction, it's the scream fest screening. And then when I came back to scream fest a week later for the award ceremony, a lot of people that saw the movie a week earlier, would come up to me and say, you know, I've had nightmares this entire week, no other movie affected me this way. And I'm like, Are they just trying to kiss mess for no reason? Because there was no real reason to kiss my ass. I mean, nobody, or are they being sincere, but you know, you hear it so many times you start believing in it. And ultimately, it was, I would never forgive myself, if I took one of those deals for 300 $400,000 and moved on. And then found out later that some big studio that just never get the opportunity to see the film. Before I made a deal would have said, Hey, we would have loved to distribute this movie and make it the next blur. We'd stupid you already went to the DVD route, now it's too late. And if that happened, I would have never forgiven myself for for not seeing the the through.

Scott Mcmahon 43:36
That is amazing, to have the foresight to and maybe something deep down inside you and to just hold your ground as well as listening to your audience, which is what everybody's, you know, teaching in the any type of business startup space, which is like, you know, really, really listened to your audience. And then and then move accordingly from that. So all the stuff happens. Did you submit to slam dance on your own? Or was that something that was submitted? After you signed CA?

Oren Peli 44:10
I submitted it on my own I submit it to Slamdance and Sundance and then probably few others, right after or maybe even right before a scream fest? I don't remember the exact timeline. But I believe I submitted it on my own.

Scott Mcmahon 44:28
So if I'm, if I'm dealing with the timing, correct is that so it gets accepted to scream Fest in Los Angeles, September, October, and then, you know, slam dance has got to make their decision well before January. So did you get noticed like in November or something?

Oren Peli 44:47
Yes, it was probably around in November.

Scott Mcmahon 44:52
So I'm guessing. Do you think screamfest had something to do with it or was it total coincidence?

Oren Peli 44:59
It's might have, if I remember correctly. A I hope I'm not messing up the timeline. But I think that I submitted to Slamdance. Right after screen fest, and because I kind of remember, that's when that's when I submitted it to them. I included like a printed piece of paper with quotes from some of the reviews. So if that was the case, it probably was after screamfest. And I think that the fact that there was some sort of prior, you know, like when you when you get one of 10,000 submissions, and one of them has already won an award and already has great reviews, maybe there's a higher likelihood that the screen the festival screeners will pay more attention to it. So yes, I think it will probably was right after screamfest.

Scott Mcmahon 45:55
It's kind of funny, because you're at this point, yeah. Like an agent, like, like the top agency, and you're still doing all this stuff yourself. And you get in, and they're like, Oh, hey, good job.

Oren Peli 46:06
I mean, at the end of the day, you have to do that. I mean, you can't count on anyone else. No, no one's gonna care about you. Like, like you. I mean, a week before that was actually before FCA. But, you know, to promote the movie for screamfest, I actually cut a 32nd trailer and ran it on TV, you know, on the time warner cable stations in LA, you know, come see the movie, and you know, put a little trailer with the date. So just for that one screening, because I wanted to make sure that people hear about it, and that the theater is going to be full. And I stood on your street corners in a layer with drive up to LA with flyers that I designed and printed, and with the right of the people in the street? Do you like horror movies, come check out this movie, and we'll give them a little, you know, postcards, with the date, and you know, a little screenshot from the movie. So at the end of the day, I mean, you can't, you know, you need to delegate as much as you can. But, you know, you need to do some of the work yourself, because some things will not get done unless you do that.

Scott Mcmahon 47:13
Now you do you have any help? Or were you running solo when you were driving up? Prior to scream fest happening? I was doing this on my own, okay. And by the way, genius idea, buying local ads, because they're not that expensive. I think at the time.

Oren Peli 47:30
It costs me I think about 1000 or $1,500, to run like 60 spots,

Scott Mcmahon 47:37
You know, amazing, just amazing. And, well, ERD. So you get all this stuff. Cohen, and you had your meeting. Now, I'm guessing you're still working full time, where you just like taking personal days, as you're driving up from San Diego to Los Angeles.

Oren Peli 47:55
Yes, as I'm sure you know, we used to get like a lot of time off, you'll never had a chance to use any of it. Taking a few days here and there was no big deal. And it didn't really take a lot of time off for vacations. So a you know, I was still probably maxed out on my my PTO times.

Scott Mcmahon 48:12
Right. Right. God, I remember that. So okay, so this is all happening. So you get into slam dance. What was your strategy plan? Or did you have a team at this particular time that scene ca help you develop a team of some sort, to like, what was the marketing strategy, the promotional strategy to take full advantage of the slam dance opportunity.

Oren Peli 48:34
So by then there was a guy specifically I had, you know, my agent that was kind of like my agent for my career for me personally. And there was another agent that was kind of the sales agent for the movie. So it was his responsibility to sell the try to sell the film. At that point, I also hooked up with two producers that had access to the kind of the higher level people then the VP of acquisitions, that could get directly to the, you know, presidents of studios and, and, you know, directly get the DVDs to the hands of Harvey Weinstein, and those kinds of people

Scott Mcmahon 49:13
Was just Jason and Steven.

Oren Peli 49:17
So, at that point, I was confident that you know, what, at least one person I don't need a bidding war, just need one person to see the movie and recognize the potential and, you know, like, you always hear the stories about people who go to Sundance and sell the movie for a million bucks, and the movie gets out there and becomes the hate. So that's what, you know, I was convinced was going to happen.

Scott Mcmahon 49:40
Wow, that's amazing. Now, the producers that you had, was this at this particular time was this Jason Blum and Steven blank in his last name?

Oren Peli 49:51
Yeah, yeah. Those were the guys.

Scott Mcmahon 49:54
So they had come in at pretty much the same time ca came in, is that correct around the same time

Oren Peli 49:59
No a little bit later, my agent would send the DVD because they didn't really believe at the time that it's worth spending too much effort trying to get set equal distribution for it. They said, hey, you know, we tried, we got rejected by the studio. So let's get one of those VOD deals or DVD deals, and try to get you your next gig. So they sent out the DVD of paranormal activity as a, as a directing sample to producer to say, Hey, there's this new kid in town, check out his movie. And if you have another project that you think he might be a good candidate to direct them, you know, keeping me in mind. So when we get to Steven and Jason, they, they love the movie, they saw the potential. And then I met them and decided they wanted to come on board to help sell the film.

Alex Ferrari 50:50
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Scott Mcmahon 51:00
So we're the only ones who contacted you. Yep. Now at what point was it? Was it like, immediately you're like, I get you guys or they get you? Because I've heard the story about how Jason when he was working, I think artisan at the time or something, he he missed the opportunity to be part of Blair Witch and he never wanted to miss that opportunity again, or that's the sort of the legend that's out there.

Oren Peli 51:25
Yeah, he was working for for a for Harvey Weinstein at the time.

Scott Mcmahon 51:29
Okay, so he's now he's on his own. And he's working with Steven. He's got those old connections. They come on board, Jason sees what you have. And you guys are lining up, because they're like, you both see the potential of this being the next player which and so now you're at slam dance, and he's able to, you know, reach out to his his connections and like you said, get above the VP of acquisitions, and go from there. So did they help develop a strategy of how you're going to tackle slam dance?

Oren Peli 52:00
Well, the first strategy was that we're going to read, we're going to tweak the movie a little bit, get it a little leaner, cut No, seven, eight minutes from it. And then we can reintroduce it even before Slamdance. Until, you know, tell all the studios in town. We have a new version, we know that you saw performativity. Now we have a new, better, leaner, scarier version of paranormal activity. Come check it out. So around Christmas, I think it was a CAA organised a couple of screenings. And we invited a lot of the upper level maybe not necessarily studio heads, some of them, but the upper level executives to watch the new version of the film. And some didn't show up some digital app, but there were no sales. So we're like, Okay, well, that was a good try. Let's let's you know, wait for Slamdance and then we'll really go for the for the top dogs. Each video.

Scott Mcmahon 52:59
I see. So then, so was the Paramount deal DreamWorks deal like almost after slam dance after the response and stuff.

Oren Peli 53:11
It was a on the table before this is kind of like how it played out. The very first time that Jason saw the film after Steven site first until Jason, you got to check it out. So Jason organized a little movie nights at his place, and invited a friend of his Ashley Brooks, who was then working at DreamWorks. Just because he loves horror movies. DreamWorks doesn't really do acquisitions, they only develop their own original material. So there wasn't any. And he hasn't even seen the movie himself. So it wasn't trying to sell or anything. But it was just like, hey, come check out this weird little horror film because you like horror movies. So she saw the movie and she becomes obsessed with it. And she gave a copy to her boss, Adam Goodman, who was the president of productions at DreamWorks. And she kept bugging him, you got to see it, you got to see it. And I think it took a while before he eventually saw it probably few weeks. But then when he saw it, he loved it. And then they were like, okay, so what do we do with it, we're not going to fight and release it. And you know, we don't do acquisitions in general, we definitely not going to release this crappy little, you know, weird looking home video thing. So they came up with a proposal of a doing a remake with real quote unquote actors, and with their real budget, and they're gonna let me direct it. And I said, I'm not interested. You know, I love this version of the movie. I don't want to do a new version. I don't need a bigger budget. I didn't feel I was constrained by the budget for the film. And I definitely don't want recognizable actors because it will take away from the whole authenticity of different footage premise. So in this version of the film works for whatever reason You know, it kind of hit that magic formula. And if you do a remake, you don't know if it's gonna work or not. So I'm like, No, this is this is it, this is the movie if you like it, let's, let's talk about releasing it, but I don't want to do a new version. So they kind of kept becoming more and more interested in the film in the remake idea. And as we went to Slamdance, and got rejected, for the third time, by every studio in town, really, the only options we had was either taking one of those direct to DVD options, or going with DreamWorks and doing the remake thing.

Scott Mcmahon 55:35
Interesting. So let me ask you, so you're there. You're, you're holding strong in your line and your conviction was Jason and Stephen, behind you on your decision of like, a your vision of making sure that like, let's do this, or was everybody looking at you? Like, are you crazy? Like, you're this is your first film, you're up here, people are giving you these, this is an offer, this is an opportunity, that type of thing, or how, how alone were you? Or how supportive were you on this decision of like, let's just hold our let's hold hold our ground and try to get that theatrical release as is.

Oren Peli 56:10
Well, I think in Slamdance, everyone was kind of hopeful that something will happen maybe me more than everyone else. But I think we were all kind of hoping that you know, we will be able to make a sale. And I think the rest of my team was less dismissive of the DreamWorks offered, and I was I just wouldn't even entertain the thought of doing a remake. And everyone else was like, Well, it's, you know, directing movie for Steven Spielberg is not the worst thing in the world. You know, some people were to look down for that kind of an opportunity. But I'm like, not not doing a remake. So I wasn't, I wasn't even entertaining, entertaining the idea. I was just like, rejecting it without even thinking about it. So we all said, Okay, let's let's wait until Slamdance. And then we'll regroup. And so you know, what's the next move? And I'm like, cool, because, you know, I was certain we're gonna sell it. It's London. So I didn't think the dream works same offer will even become irrelevant.

Scott Mcmahon 57:14
That's amazing. So then you have your you regroup after slam dance, at what point did like Paramount come in? Or because I know that DreamWorks and Paramount, like you said, they were paramount was handling distribution for DreamWorks. But then the economy was really at this point. This is 22,008. Right? So that's when it started to implode, just you know, worldwide the economy. At what point did they get involved, right, like right after Sam dance?

Oren Peli 57:44
Well, basically on my airport ride from this after I flew back from Salt Lake City, to San Diego with no sail on the right from from the airport to my house, I had one of those reality check phone calls with my entire team, my attorney, my agents, my producers, and they're like, look, we tried three times to sell the movie, three times everyone in town passed on it. The only real option that we have is DreamWorks. And we know that you don't like the idea of remake, but it's really the best deal that we have. And ultimately, there were a couple of things that convinced me to consider a DreamWorks deal. One is that we really didn't have any, any other rare opportunity. And the one other reason, by the way that I didn't want to consider the DreamWorks deal at all, is I didn't want to replace the actress because Katie and mica did a fantastic job there. They're the reason that the movie worked. And I thought it would be extraordinarily unfair for them to just get dismissed and replaced by you know, other actors. And and it would be really unfair if people didn't get to see you know, what a great job they did. So the deal with DreamWorks was that on the if the movie gets done and gets made, and then is released on a DVD, part of the DVD release will include the original version with Katie and Mica. So I thought you know if Karen mica are okay with that, I'll consider that. And the other thing was that before we move forward on the remake, we can make the deal but before we actually get started with pre production, and we had we make it a screening for DreamWorks, and all day, you know, top executives of Dreamworks, everyone, basically, except for for Steven Spielberg, will have to be there. And we saw that, you know, maybe if the cause, you know, the executives are doing worse. They've seen the movie, you know, on a DVD player in their office or at home, and we wanted them to see it within audience. So I Even though I made the deal for the remake, I still haven't given up on the option. I haven't even really attended any meetings to talk with potential writers or anything like that I'm still I'm still on the track of the fiasco, which is probably still going to happen, because they're going to watch the movie, how it plays with a real audience, and then they're going to change their mind.

Scott Mcmahon 1:00:21
So who who got that going? Like said, Okay, let's, we got some time here. Let's let's set up a screening for the executives, I'm assuming was in Los Angeles, and how did you round up the kids or the midnight, you know, college kids or something like that to be part of that audience.

Alex Ferrari 1:00:39
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Oren Peli 1:00:50
It was part of the deal. So there was a lot of time we weren't going to start shooting right away. So you start developing the movie and interview writers. So the deal was that before we find a writer, we have to do a test screening. So I think it was in, let's say, Slamdance. Was it the middle of January? I think the test screen was in March, probably the March or April or so a couple months later. And it was just a regular test screening, I think NRG, you know, did their standard recruitment. And you know, when people stand up sort of theatres and say, Hey, would you like to come to a free movie screening? So it was exactly one of those and I think it was in either Pasadena or Glendale? And then yes, and that's when when he called saying,

Scott Mcmahon 1:01:38
Okay, so and then they saw the reaction, because it's the proofs in the pudding. There it is the audience reacting. So this is March and stuff, and like, so I'm assuming, again, you are bouncing from San Diego to Los Angeles all the time. And I'm assuming that sometimes this was like, last moment, like last minute. So you would have to arrange not being at work once in a while?

Oren Peli 1:02:01
Usually is not a problem. The really tricky one was Slamdance. Because that's in January. And that's when, you know, we're in crunch mode for the MLB game, right? So I was current on my task I wasn't behind. And I told by my superiors there that I need some time off. And they were like, Oh, is it like a medical emergency that family emergency? I'm like, no, they're like, Well, is it? Well, when what is it I'm like, none of your business is because I didn't want to lie to them and invent some sort of, you know, family medical emergency, but I didn't want to tell them. And I told them, Look, I know what I need to do. And I know that I can get it done in them ahead of schedule. And I'm only going to take a few days off. So don't give me a hard time. And they were really, really pissed by the day ended up giving me you know, a few days off. But yeah, there was a time it wasn't a problem to take, you know, a few days here and there.

Scott Mcmahon 1:02:55
It's interesting. Yeah, I remember hearing this. Back then I now you know, Amir, is there still right? So he, he's the only one knows. Me, right? That's awesome. Okay, so you're bouncing back and forth. You're, you're managing your full time job. The pressures of game development, definitely, when we talk about crunch time, which is almost like, like, you know, 17 hour locked down until like, the game gets pushed out. Which is insane about the video game industry in the video, visual effects industry or anything. So now you're up there. And it's going going well. So I'm going to kind of fast for a little bit to what point does the strategy of like Les released this at a few cities in the midnight screening to to generate the buzz like, Were you involved with those meetings? Or how did the marketing department come into all that stuff?

Oren Peli 1:03:50
So we skipped I didn't finish answering the previous question. How am I becoming involved? So we make a deal with DreamWorks to release the movie in the fall of 2008. And we have a deal like, holy shit, this is it. We made it I have a studio releasing my movie. And that's when DreamWorks and parrots started having problems at a much much higher level. I know some personality conflicts between Sumner Redstone. And Jeffrey Katzenberg, I don't even know what it was. But whatever it was, they said, You know what, we're not only we're going to we're going to be working together. We are no longer going to be distributing your movies. And then some people are selling the executives at DreamWorks left to work at Paramount, including Adam Goodman in Estabrooks, who were kind of like the champions for the movie. And there was sort of like a custody split a DreamWorks and Paramount I'm imagining them sitting all in one big conference room with a list of you know, all the movies that they have in development and think okay, you We'll take this you can have this one, we'll take this one, you can have this one. And they kind of divided the loot of, you know which projects they had about to be released during development and add them in athlete to paranormal activity with them to Paramount. So now we're basically starting from square one because it's paramount. No one gives a crap about my, you know, little home video looking film. They're dealing with Mission Impossible and transformers and Star Trek, you know, who is stuff from my movie? So it was probably about a year of nothing happening. I think, a year. Yeah. Yeah, it was from the summer of 2008 until the summer of 2009, where I'm just sitting and wondering what's going to happen. And I kept bugging my Ethernet ca and they were like, well, there's going to be a meeting at Paramount in two weeks when they're going to talk about the movie, like okay, okay, good. Excellent. Two weeks, I can wait two weeks, two weeks go by, I checked with my agent. Well, well, what happened at the meeting, the meeting was cancelled, but they're gonna have it in two weeks. Okay, I can wait two more weeks, two more weeks go by, well, the meeting happened and they talked about it, and they haven't reached the conclusion. They're going to talk about it again in a month, and just month after month. And you know, I'm just going insane. There was a lot of heat on the movie. But now we're kind of stuck at Parramatta can stick it anywhere else. So I'm just sitting there and the movies is, you know, held in limbo. And, you know, there's like this sense of helplessness, there's nothing I can do. Just sit and wait.

Scott Mcmahon 1:06:32
Yeah, I was curious, if you are from a high, like, this is like, march 2008, or something, you're with DreamWorks, you're gonna get the distribution deal. I'm sure you're celebrating with friends and family. Just something like, you know, almost like an out of body experience. I can't believe this actually happening. And then, like you said, a year, almost a year later, I mean, watching this thing sort of slowly erode when you hear about the split. And so at what point I mean, you're still working at Sony then right? And you're still just, you know, doing this. You know, I don't know where your headspace is your emotional space? How did you manage all that stuff within the year of limbo like that?

Oren Peli 1:07:17
I mean, it sucked. It's like, a big time because they, you know, it sounds like, you know, something was dangled right in front of me. And now it's kind of yanked away. And I couldn't lose faith that we've done this far and got this close, and it's not going to happen. So I knew it was going to happen one way or another. But it was it was pretty maddening to have to, you know, wait for it. And, and, you know, that definitely, you know, still working at Sony at the time was becoming less and less exciting.

Scott Mcmahon 1:07:48
Yeah, I can imagine, I'm sure your heart, you're, you're mentally, you've already almost sort of checked out. Because I give something as dangled in front of you. I mean, this is like, this is the dream. This is like the ultimate dream of any filmmaker, like what what happened to you. And what you what's transpired is, is what everybody young, young and old filmmaker dreams of, and to hear this, you know, more detailed and emotional ride of this journey is just revealing to say, okay, so you have this month, I'm sorry, this year. So what point did it when did the light happen? When did something just break where you were able to, you know, finally, know that, you know, maybe you got the check in the mail or something that happened?

Oren Peli 1:08:34
Well, there were several stages. The first one was a on my birthday in 2009. And I keep joking with my agent, and my, my producer was like, Okay, today's my birthday, this will be good time for some good news. And it was a Friday, and nothing happens. And at the very end of the day, it's like 630 or seven. I get forwarded an email from an article on deadline, be the subject, happy birthday. And the article is that a couple of the higher ups at Paramount, just got fired. And Adam Goodman just got promoted from President of production to President Of paramount.

Scott Mcmahon 1:09:14
Oh my God.

Oren Peli 1:09:17
And the next day, the next morning on Saturday, my agent forwarded me an email that he got from Adam Goodman, and the email says, towards paranormal activity. I'm like, Okay, this is all good. No, no things can you know, pick up again,

Scott Mcmahon 1:09:34
I have I'm living through this with you right now. I mean, I can I'm just hearing your stories but I can imagine like your birthday and hearing that Anyway, keep going. This is fat fabulous.

Oren Peli 1:09:43
So after this thing has happened really quickly, the next week, we set up a test screening for the you know, everyone is paramount, their marketing department, the vice chairman, and again, that is that, you know, once everyone sees how the movie plays with an audience, they'll get I'm bored. And so a week or two later, we had the test screening. It went great. You know, and then Paramount is like, okay, awesome, we'll release it, we're not gonna put any money behind it.

Alex Ferrari 1:10:15
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Oren Peli 1:10:24
So basically, you have to figure out what to release it for free. The good news was that the Paramount didn't have any movie coming out that fall at all, I don't remember what it was, but from June, until like November, or something like that, they didn't have a single film or their sleep. So the entire marketing department could focus just on paranormal activity, and how to come up with a cheap and smart and creative ideas to get publicity for the film. Without actually spending any money. I think the original PNA budget was about 700k. So which is like nothing for a release of film, usually, it's you know, more like 20 or 30 million. So that's how they come up with the ideas of, you know, the demand dates, and the limited the midnight screenings and all that kind of stuff where they could get a lot of free publicity, and a lot of mileage out of, you know, very little cash. And it wasn't until after the film started by becoming successful into the screenings that they agreed, okay, now we can pour a, you know, real resources into the marketing.

Scott Mcmahon 1:11:40
This is this is fat fascinating, because this is talking like you said, it's like going to stars and lining up. But like, what were those sorts of meetings like when now you have almost like all apparent mounts, marketing, brain power, but no money power behind it. So you just have this brain power, creative power to go, Okay, let's do in the same spirit of paranormal activity, the movie, which is that's made for you know, nothing using the resources in front of you. Now, the marketing has to be done the same way. How involved or how creative does like your producing partners, Jason Blum and, and forgive me again, Stevens last name. How do you a Schneider Schneider? Thank you. I wrote it. I scribbled it here and I, I can't even read my own handwriting. So How involved was that group with sort of, like the marketing's decisions or in contributions and things like that?

Oren Peli 1:12:35
I mean, I wish I could take more credit for a, you know, the marketing, but I would say that that was all a paramount, specifically the Paramount interactive marketing, headed by Amy Powell at a time, and a lot of other great people there. But it was really them. I mean, they kept us involved in what's going on, but the mandate and the Bennett screenings and all that kind of stuff that came from them. And you know, we might have had some ideas here and there to add, but it was really all them so I can't take any credit for it. But everything that they presented, we loved we thought it made perfect sense to not make it feel it, we felt like this approach could actually work to our advantage. It's a very similar approach to what exactly worked for Blair Witch Project starts small. And at that point, I had confidence that the word of mouth will, you know, help get the movie, a lot of awareness and recognition. And to kind of keep a sense of, you know, the fans are discovering this film, it's not pushed on them by a big studio. It's just being discovered a, you know, by the ground roots level. So we when Tamar told us, you know, this is what we're planning on doing. We're like, we love it. That's genius. You know, keep going.

Scott Mcmahon 1:13:53
Amazing. So what what are you doing during this time? I mean, you know, you're not like living paranormal activity. 24/7 obviously, you have a job. Were Were you already at what point did they have you start working on other projects or or you know, creatively what, what are you doing spending your time or you know, on in the year that this was on this roller coaster?

Oren Peli 1:14:15
Well, during that time, it was a until a until right about the time that we did a test screening, I was still working at Sony. And then I actually ended up getting fired right before the test screening.

Scott Mcmahon 1:14:30
I didn't want to go there. If I wanted to get there eventually when I heard the story was like, okay, so yeah, Oren just kept taking personal days, left and right, left to right. And he wouldn't tell anybody what was going but just kept, you know, just not being there. And they were during crunch crunch time. And then and then somehow they found out exactly what he was doing. Like he had this movie and he was doing all these festivals or screenings, and then they fired them. And then like the next day, Paranormal Activity blows up and your Hollywood lead gin. And so hearing that story from like, my brother and some other people, I was just like, amazing. I was just like, just because I was like Leko from Sony fired in the beginning of oh seven when, like everybody was getting fired. So anyway, I vicariously live through you going, thank you thank you for doing being able to succeed in that way.

Oren Peli 1:15:27
It wasn't as a is this as you described it, they found out about the movie in soon, I'm sorry, in January, and I wasn't fired until June, to fire someone, you have to go through the process. First of all, they wanted me to finish, you know, at the release of MLB. So they weren't going to, you know, even mentioned the possibility of firing me when they still needed me. But after we released the movie, then they put me on the peak performance improvement plan, which is their way of getting you fired. So I knew I was, I knew I was on the way out anyways, they gave me a six tasks to do in two months, and five of them were reasonable. And I guess most of them run right away. The other one was totally unreasonable. And there was a one program or the spent several months trying to implement that. And it failed. And there were there was a team, that technology group, several people there tried to implement it over a course of a few months, and they couldn't do it. So they will try to get me to do it and tell them this is unreasonable. It can't be done. No one's been able to do it. And by the way, now, with the benefit of hindsight, even five years after I've been no six years, however long it's been since I've been fired, and no one has still implemented it. So it's obviously they just set me up to fail. So during the time, I took some time off, I still had probably 40 or 45, vacation days accumulated. So it's not like I didn't have time off. But then they started playing games with me and didn't want to give me time off. I'm like, Well, I'm gonna take it off anyways. And then they fired me.

Scott Mcmahon 1:17:06
Oh, my gosh, so did was Did you get a deal already in place from your team? Like, I mean, did you have already there give like some cash in the bank? Or did you not see anything from paranormal activity until it was released or something? I don't want to get in details, but I'm just curious for just kind of living again, vicariously saying, like, I've got this whole time job, I gotta keep going until I know that steel was set in place.

Oren Peli 1:17:28
Or I didn't get anything from Paramount until after the movie was released theatrically and blew up. But I don't remember the exact timeline. I don't remember if it was while I was still at Sony. I'm pretty sure it wasn't, I'm sure it was after it was already done with Sony. But money started trickling in from the foreign sales deals that we did. So there was a little bit coming in, before the movie was released theatrically in the US.

Scott Mcmahon 1:17:57
Okay, so how was it emotionally being fired? Was like, almost like a relief? Like, like, Okay, I'm free. So you can focus on the movie? Or was it still stressful?

Oren Peli 1:18:10
There wasn't much to focus on at this point, it was out of my hands. And, you know, it was all up to Paramount. So there wasn't much for me to do. But to some points was the sense of relief. I mean, I knew I knew they were firing me one way or another. So it was like, okay, you know, I knew it was coming, you know, so I just hit the, you know, figured I'll have a long vacation until the movie gets out.

Scott Mcmahon 1:18:34
So again, like, during this time, where there's this discussions about other projects, they wanted to work on like, the JSON and Steven wanted you to work on or was it just all 100% Paranormal Activity?

Oren Peli 1:18:47
Well, let's, let's put for this particular interview. Let's limit the discussion on two prominent paranormal activity.

Scott Mcmahon 1:18:54
Oh, yeah. Sorry, I, I didn't mean to get you into any other projects. Not nothing specific. Because I know that your policy about talking about stuff that you're working on, you don't get into. And I didn't mean to get into that. I was just mostly I was supposed to be keenly aware like that there was projects like that there was other stuff you didn't you don't have to tell me specifically. I was just curious, like, you know, how you deal with your time off between these, you know, waiting for that big release?

Oren Peli 1:19:18
Yeah, there was definitely discussions and you know, my agent would send me scripts every once in a while to read. So yeah, I would try to find ways to keep myself occupied.

Scott Mcmahon 1:19:30
Okay. Okay. Cool. That's all I needed to know. Sorry, buddy. No problem. So yeah, so then parallel activity happens. I mean, it wasn't too much longer after being let go at Sony that thing blows up. Right. I remember kind of trying to see the timeframe here.

Oren Peli 1:19:47
Yes, it could. The first screenings started in mid to late September and it kind of blew up in October from what I remember.

Scott Mcmahon 1:19:58
Yeah. Casas October. row nine or 10.

Alex Ferrari 1:20:03
We'll be right back after a word from our sponsor. And now back to the show.

Scott Mcmahon 1:20:12
Oh nine. Okay, well, nine. So there it is Christmas. So Halloween time fall. And then you're still in San Diego, you're standing to base your experience living in San Diego and always driving to La Did you always feel like you can decompress from the LA bubble? Because you know, LA is like this weird vortex of like, like hype on a machine, like on the highest level. And then you know, getting out of the city kind of mentally you're able to get a perspective. I don't know, if you had that same experience or feeling

Oren Peli 1:20:46
I know exactly what you're talking about. I feel that way. No, now I spend most of my time in LA. And when I go down to San Diego, part of is to kind of mentally check out and relax because San Diego is even though it's only you know, 100 miles away, it could be you know, a world away from from Hollywood, it's a very different atmosphere, it's very mellow, very chill, you know, very cool vibe to it, as opposed to kind of the craziness of the League, which is both good and bad. At the time, though, I'm feeling like Okay, so now I'm pretty much transitioning from my old life in San Diego, and I needed to be in LA more to, you know, be involved with, even though, you know, it was out of my hands, and Paramount was a in charge of things, there would still be occasional reasons for me to come up too late for meetings, that kind of stuff. So it felt a little, like a little bit of a handicap that every time I have to drive up and drive down and figure out where to stay. And, you know, a lot of them I would stay at Jason's a guesthouse with, you know, saved money on hotel bills, but it was still a hassle. I didn't have like my own place. So after a while, I ended up renting a place in Italy, so I can just be there. And because otherwise, I always felt like I'm out of the loop, you know, being in San Diego.

Scott Mcmahon 1:22:05
Interesting. So I'm gonna kind of fast forward so you see the stuff developing and, you know, it's becoming a hit. And it's you're getting press, I'm assuming you're gonna you're getting calls and doing the interviews and all this stuff starts happening? Do you even have time to catch your breath of like, when it's when it's all just like, all this heat comes on you?

Oren Peli 1:22:29
Not much, it was a pretty crazy period of time. And you know, I'm doing publicity when the movie gets released. And I'm getting flown around the world, which is both, you know, exhausting and in fun. So it was definitely a crazy insane the period of my life

Scott Mcmahon 1:22:47
in how long did it last like, so we're talking about like, October to,

Oren Peli 1:22:53
Probably like in January.

Scott Mcmahon 1:22:55
So we were talking about so you've had this dis your world when your life just got flipped, flipped around with the success and seeing it for real that the movies out in the theaters, and you're being whipped around to city and interviews and, and all this type of stuff? What was the support system, like with your friends and family? Just you know, was? Was there like a moment of like, just a private like, oh, my gosh, you know, this is it, this is happening, it's happening. And then all of a sudden, then this is work?

Oren Peli 1:23:27
No, it was all good. I mean, everyone was, you know, stoked for me. And you know, my parents are proud of me. And you know, it's all good. And I'm financially secured. So I don't have to worry about working at Sony or anywhere else ever again. So I'm like, This is good. Awesome. I made it, you know, I won the lottery,

Scott Mcmahon 1:23:47
You did a for the second time you got your VCR. And the second time, let me ask you, at what point, I don't want the details, but just sort of the emotional ride when you I don't know, maybe like a large sum of payout was given to you where you realize, oh, my gosh, like you said that you now you're at this place where I don't have to worry about working at Sony and doing crunch time anymore. I am a Hollywood director and I have this chunk of change that my life has changed. Like, was there like a moment like that or a private moment? Or did it happen gradually?

Oren Peli 1:24:22
Again, I mean, it's gradually because I knew how much I was going to make based on the performance of the movie in the box office. So every week that it does better and better. I'm thinking you know, in my head, you know, touching and then you know, later we actually get the check so I knew how much money was was gonna be due. And but yeah, I mean, it was definitely nice to actually have it in my hand and in my bank account, but I knew throughout the process that you know, I knew exactly what I was gonna get.

Scott Mcmahon 1:24:56
Amazing. And now that this is Raiders. So now you had this moment and it's here and you are part you, you're part of Hollywood history. I mean, this is historic, and everything now for the last seven years, so we'll we'll reference back to, you know, Blair Witch paranormal activity. And with the franchise, and I don't necessarily, you know, we have to get into all that stuff, I just have to wrap it up here. Because you've, you've taken us to this journey, which is something that I know myself and my audience would love to hear. And I thank you so much for sharing that with us. So just kind of wrap it up of like, this is your hero's journey, you know, you went from a kid from Israel, and then all the way, you know, worked your way through in the video game world and America and then became a film director and the legendary one in that respect, and a successful one. But even with all that set, that kind of stuff. Now, what is sort of like, the one important thing that you realize just about life, like no matter, like all this kind of stuff, like is there like an advice I can give somebody, no matter where they are in their in their life of just, you know, if you were like some kid walking by like to give them this one bit of bit of advice.

Oren Peli 1:26:19
I mean, I took a very specific route that that worked for me, it may not work for everyone else. And there are definitely many other ways of doing well in the industry. So I'm not saying that, you know, my advice is good for everyone. But I've always been kind of a do it yourself, kind of guy, I never really liked schools, I don't think going to school is a plus, for me, it's not an efficient way of learning things. I learn things much better on my own, or with friends, at my own pace. And I believe in doing things yourself, I don't know if you know, the story of the first entrepreneurial thing that I've done, which was when I was 16, I quit high school and wrote a paint program for the Commodore Amiga, and then got it sold in the US and made a pretty nice money for, you know, a 16 year old musical. So I kind of already had that. A confidence when I depend on my activity this year, it can be done because when I told you know, everyone in in Israel when I was 16, I'm quitting High School, because I'm gonna write this piece of software. Everyone was telling me that I'm crazy. And who are you this 16 year old kid gonna sit in your bedroom apartment, a new apartment, bedroom, and write, you know, software to compete with the big help with the big companies in the US? And I'm like, yeah, why not. And everyone's kept telling me that I'm crazy. And I'm wasting my time. And I'm throwing my life away, which is one of the reasons that it's when I did paranormal activity, I didn't tell anyone that I was doing it, because I didn't need to hear anyone, everyone telling me that I'm crazy. And for you to, you know, film the movie, you've never filmed anything before. So what makes you think you'll be able to compete with the studios. So I'll say that it's better to just not tell anyone. But that has kind of worked for me the idea of, you know, you have an idea in your head, you figure out how to do it, what you don't know how to do you either learn or delegates to someone who does. There was, you know, I try to do almost everything in paranormal activity on my own with the Emir and my girlfriends. But as an example, one thing that I couldn't figure out how to do was makeup, I tried to do it on my own, because I wanted to do everything on my own. So I went online and bought all these makeup kits, and I tried to apply it on myself, and I just couldn't get it done. So I'm like, You know what, I'm gonna have to, you know, get a makeup artist. So I found the makeup artist and hired her for a day and she did a great job. So the point is you need to do you need to know what you can do and what you can't do, and kind of recognize your own weakness and strength. But at the end of the day, you need to really be stubborn and really have perseverance. And then it also takes a lot of luck and timing if it weren't for, you know, all the different things that happen the right way with Curiel baru, watching the movie at Scream Fest and giving it to CAA and Ashley Brooks being there, you know, during the screening at Jason's house, and all the different, you know, things that had to happen at the right moment in time, doesn't matter how great the movie would have been. It still wouldn't have happened. And sometimes even if all the things are, you know, fully in the right place, there might be another reason that, you know, things can get ahead. So, there's never any guarantee and you know, the best thing you can do is just keep trying and you know, be really diligent about the way you do things. Make sure you're doing things as best as you can. And hope for the best but there is no real you know, formula. I can only say you know this one a I got lucky with

Scott Mcmahon 1:30:04
Yeah, it's but still well deserved, I had no idea that you were actually, it mentioned in your bio that you worked on, like the Amiga paint program. And I think actually, my dad and I actually worked on that program years ago. But but I had no idea that that's the entrepreneurial spirit you've had since 16. That's, that's fascinating, that actually shows quite a bit of character and makeup of why, you know, paranormal activity is such a success. And it is a really fun, fun film. So congratulations on that. And thank you for the job, job well done.

Alex Ferrari 1:30:39
We'll be right back after a word from our sponsor. And now back to the show.

Scott Mcmahon 1:30:50
I'm gonna wrap it up, just because I've taken up way too much of your time, and I just can't thank you enough. There's so many other questions. I know. Like, you know, I didn't really get into like, just what that meeting was like with Spielberg. And, you know, when you first finally met him, you know, in person, and whether or not he you, and he discussed about anything about your, your experience living in Israel or not just because I know how involved he is with his Jewish faith and so on and in the plant of Israel. So I was curious about that kind of stuff, too. And then I know that I have fans that would want to know, just like, kind of what your thoughts are about the future of the industry, especially with Spielberg and Lucas coming out talking a couple months ago about the implosion of the industry. But it sounds to me being that out, you're in ingrained with an entrepreneurial spirit, no matter what happens, you will figure it out. So yeah,

Oren Peli 1:31:49
I left the real festival about Spielberg just because it was a pretty surreal experience. I was probably like, the first really surreal experience was, if we rewind back to the test screening that DreamWorks did when we were still talking about the remake. So after the test screening, Adam Goodman and Stacy Snyder, who was the chairman of the works, you know, we're at the lobby hanging out and they're saying, yes, you know, we'll release this movie, and forget about the remake. We just need to get the okay from Spielberg because, you know, any movie that gets relisted with remorse he needs to personally okay. So I'm like, Oh, shit, okay. Back to sitting and waiting. And a couple of days later, I get a call directly from Adam Goodman, which is already very unusual. Usually, I would talk, you know, to everyone through my agents for my producers, I would never get calls from any executives, much less the head of DreamWorks. And he's some already kind of nervous on the call. And he's like, Well, Oren, I want to let you know that we love the movie. And as you know, we wanted to have a okay from Spielberg. So he started watching the movie last night. And he stopped halfway through. And like, in my heart sinks. And then he continues after a deliberate pause, because he got too scared. And we finished watching the movie today. And he loved it, and we want to release it. So that was like the first surreal, really surreal moment that I'm like, oh my god, Steven Spielberg, watch my movie. And I was like, instead of sock sock for a few hours after that, and immediately called Katie and mica, and you know everyone else to tell them. So. And then later when I met him, which was while paranormal activity was in relief, he couldn't have been nicer. He was just like, this sweet, nice guy that loves movies. And we talked about movies. You know, we talked about paranormal activity, and we talked about his movies. And we did actually spend a lot of time talking about Israel and politics, and we're just having a friendly conversation. And everyone's going, well, I need to like a pinch myself, like, holy shit. I'm talking to Steven Spielberg. Because, you know, he was like, so friendly, that we're just having, you know, a nice flowing conversation about a whole bunch of stuff. So it was definitely a great meeting.

Scott Mcmahon 1:34:13
Good God, how long was the meeting like an hour? Or

Oren Peli 1:34:17
A more, probably more or less? No and a half to two over lunch?

Scott Mcmahon 1:34:22
Good for you how I can I'm just I just want to scream go. Orange. Congratulations. It's, it's been a pleasure having an opportunity to work with you so many years ago, and you showing us kindness and support and just enthusiasm for what we wanted to try to do. And then to see your story develop is inspirational. It's, it's it was like when I heard about it when I was following it. And you know, I know that my younger brothers was closer to you. So he was just filming in these things. I'm just and it was just so I don't know, it's just it's, it's, it's an uplifting. So, all the successes, duty and keep going and maybe I'll get an opportunity to do like a follow up interview, as you know, maybe another project comes up or something, but I can't thank you enough for your time today. And just really kind of, I honestly, I'm a fan of all these types of interviews, but I never hear anybody get into the nitty gritty like this, which is why I wanted to kind of go through it kind of step by step and get into the emotion stuff. Because you never hear about you always hear like the gloss over, like, like to hear your gloss over, like, oh, you know, he worked on this Amiga program. And then he then he made this little film, and then he got this distribution deal and in there, and they got this huge franchise, like, that's kind of like the gist of it, but like, hearing what you had to go through and the emotional ride of it. It's just impressive. Anyway,

Oren Peli 1:35:43
Maybe in a few years, I can give you even more, you know, juicy details that, you know, still can't talk about but yeah, I'm definitely glad to help. Like I said, you know, I, my experience at Sony, especially the last year was was very miserable. There was so many douchey people there, you know, like when the watch shows, like, office space or Silicon Valley, you know, the new ones from like, judge or the office, they were like, so many nasty characters that I recognize from you know, my own life. And I definitely remember you know, you and your brother being the good guys, so very happy to help

Scott Mcmahon 1:36:22
Thank you so much. And I agree like it's weird in the corporate world because when it gets stinky and and and illness like it's weird, like just true colors of everybody sort of just reveals themselves. And it's you can you can feel the stench, and it's a terrible place to go into when, you know, sort of like that death of like, eventually somebody or everybody or half the people are getting Blekko, you know. Anyway, but hey, well, thank you so much. Have a great Friday and a great, you know, just weekend and I I'll ping you when this is up, and I'll just clean it up a little bit. But thank you.

Oren Peli 1:37:01
No problem. Have a good weekend.

Scott Mcmahon 1:37:02
Okay. Thanks for watching. Bye bye.

Alex Ferrari 1:37:06
I want to thank Scott so much for doing such a great job with this episode. If you want to get links to anything we spoke about in this episode, head over to the show notes at Indie film hustle.com forward slash 670. Thank you for listening guys. As always, keep that also going keep that dream alive. Stay safe out there. And I'll talk to you soon.

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IFH 669: The Secrets of Story with Matt Bird

You’ve just boarded a plane. You’ve loaded your phone with your favorite podcasts, but before you can pop in your earbuds, disaster strikes: The guy in the next seat starts telling you all about something crazy that happened to him–in great detail. This is the unwelcome storyteller trying to convince a reluctant audience to care about his story.

We all hate that guy, right? But when you tell a story (any kind of story: a novel, a memoir, a screenplay, a stage play, a comic, or even a cover letter), you become an unwelcome storyteller.

So how can you write a story that audiences will embrace? The answer is simple: Remember what it feels like to be that jaded audience. Tell the story that would win you over, even if you don’t want to hear it.

Today’s guest Matt Bird can help you. He is a screenwriter and the author of the best-selling book The Secrets of Story: Innovative Tools for Perfecting Your Fiction and Captivating Readers

The Secrets of Story provides comprehensive, audience-focused strategies for becoming a master storyteller. Armed with the Ultimate Story Checklist, you can improve every aspect of your fiction writing with incisive questions like these:

• Concept: Is the one-sentence description of your story uniquely appealing?
• Character: Can your audience identify with your hero?
• Structure and Plot: Is your story ruled by human nature?
• Scene Work: Does each scene advance the plot and reveal character through emotional reactions?
• Dialogue: Is your characters’ dialogue infused with distinct personality traits and speech patterns based on their lives and backgrounds?
• Tone: Are you subtly setting, resetting, and upsetting expectations?
• Theme: Are you using multiple ironies throughout the story to create meaning?

To succeed in fiction and film, you must work on every aspect of your craft and satisfy your audience. Do both–and so much more–with The Secrets of Story.

I dig into Matt’s story system and break down the secrets of the story. Enjoy my conversation with Matt Bird.

Alex Ferrari 0:09
I'd like to welcome to the show Matthew Bird, Matt. How you doing my friend?

Matt Bird 3:33
I'm fine. How are you?

Alex Ferrari 3:34
I'm good man. Just live in the quarantine life, sir. Live in the quarantine life.

Matt Bird 3:39
It is crazy. This is absolutely insane. It's it's hard to read. You have to remind you every will every morning. I've always had sort of apocalyptic dreams. And then I wake up in the morning and I'm like, oh, it's apocalypse. The apocalypse. I'm like, Oh no, it was a dream. I was just dreaming. It's my normal life. And now I've been waking up every morning going like, oh, it's the apocalypse apocalypse. Like no, that's just a dream. I'm like, no, no, it's not. It's not a dream. This is the apocalypse is happening. I can't shake this one off.

Alex Ferrari 4:05
No, I heard the other days like can we put 2020 in a bowl of rice to see if it could fix it or something? Because it's I mean, this is an insane insane year and we're not even halfway through yet. So as of this recording, so buckle in, see what happens but but we're here today to talk about story and I wanted to first before we get into your book and and your concepts and what you teach. How did you get started in the film industry? Because I think you had your origins in the film industry.

Matt Bird 4:41
Yeah, sure. I was always making films and I was I considered myself sort of like a punk DIY filmmaker back in the day like and I was always like working with the stuff that had just come out so I worked with a little bit with to braid and then when DV when mini DV came out, I was like this is great. I can make my own movie I made a feature film. What at first That's not that's not even true for me to feature film. That was the thing. I was always I love features I never, I was like I forget shorts, I'm gonna put in the work, I made a feature on sbhs when I was in high school, or when I was in college, and then when I was out of college, I made a feature on mini DV. And I shot it having no idea how I was going to edit it, because there was no editing software at the time, right. And then right as I finished production that came up with Final Cut Pro 1.0. And I was like, I'm gonna buy it, the first day it hits the store, and I was first community who had figured out this program, which was insane program. And then I've made a feature there. And I was just doing, I was doing whatever I could and then eventually I was like, Okay, it's time to get serious. I went to film school, I went to Columbia University, film school, and I spent a fortune that I did not have a fortune that I may never have, I'm still paying off my loans. But I went ahead and I mean, sometimes there, I shifted my focus there to screenwriting, which I think was wise, I won some awards, I was, you know, they, they basically announced at the end of every year at Columbia, we are going to pick 10 students who we are going to push as you know, people who we're gonna try to help get representation and sales and everything and the other 70 Kids are cut loose. We're not gonna help you guys, but we're gonna help you send kids. So thankfully, I was one of the 10 they, you know, I took a bunch of meetings, New York, and La got a very big deal manager was, you know, got just a few gigs. I was hired to do an adaptation of novel and that went, Okay, I was I set up, you know, I, in screenwriting, it's all about setting up, like, Oh, my God, I've had such a test. As a screenwriter, I've set up this project here, and I've set up this project here. And I've set up this project here. And I'm working with this person, and this person and this person, give her like, oh, how much did you make? Oh, nothing. Like, oh, no, no, the money, the money. That's all that's a bank account, that money is being always money is being held back by a dam, right in front of me. And but it set up. So that means that there's cracks in the dam, and the whole thing is about to flood. And don't you worry. And then eventually, I decided, you know, it wasn't the unsuccessful projects that killed me it was the successful projects, it was the ones where I got paid. And I was like, I can't stand being treated the way I'm being treated. And I can't stand, you know, just, I've just wasn't built for it. I just wasn't built for it. And then I started and then I got really sick. So that didn't help. And by the time I was better than all my heat was off me I was no longer getting meetings, and I started a blog. And at first it was just a rewatching movies blog, or an underrated movies blog. And then I couldn't, I eventually got to a point where it's like I was, you know, this isn't the heyday of blogging in 2010. So it's like, I have to watch a movie and blog about it every day. And I'm like, this is gonna kill me. And so I should start just giving writing advice as an excuse to give myself a day off. Like, instead of doing something hard today, I'll just write some writing advice. And soon that just that just built up and built up and built up. And people were like, Matt, all the stuff you've done your life. This is, this is your passion. This is what you're really good at, you're really good at giving writing advice, and you're into a book and you should do this and that. So soon I turned into a book, it was the secret, some story published by Writer's Digest. I started doing manuscript consultation, I started doing all that. And it became very big, you know, the book became an Amazon bestseller. It was, you know, I've now got the secret straight podcast of the Secret Story YouTube channel. And it's been wonderful. It's, you know, you never end up where you think you're going to end up. But this is turned out to be my passion. It's turned out to be what I'm good at. And it's been great.

Alex Ferrari 8:48
It's been your your own hero's journey, if you will, sir.

Matt Bird 8:52
It's been pretty much my hero's journey. I mean, if you in my book I talk about, you know, the great talking about stories about when I got sick, and when, you know, it was I found myself ironically living out these heroic narratives that I was learning about and trying to write about, and it'll end up being deeply ironic, but I wound up coming out on top. So maybe not on top. I can't, you know, somewhere

Alex Ferrari 9:17
above water, above a water above the water, the water. Now in your book, you talk about the 13 laws of writing for strangers, which is a just a great writing for strangers is a great idea because that's what we do. Basically screenwriters you write for strangers, generally speaking a lesser, Chris Nolan. And even then you're still writing for strangers because someone else is financing it. So you have 13 laws. Can you talk a little bit about a few of them?

Matt Bird 9:43
Yeah. Let me see. How I go. You know, I wrote this book five years ago, who knows what the rules were. Okay. So the number one was screenwriting. Well, I should say no, the number one wants story. This is for all kinds of story writers. You must write for an audience, not just yourself. Because I think a lot of people, I think the worst piece of advice people get is like, oh, you know, tell a story that you love. And then it'll be a great story. It's like, I don't know about you. But when I was a screenwriter, I loved all my stories, like it was, that was a very low bar, trying to get a write a story that I love, I would write it, I would love it, I would send it out into the world. And a vision, everybody's like, Oh, right, I'm not just writing for myself. I'm writing for other people. I am writing for strangers. And I have to figure out what a stranger wants. And guess what strangers have a lot higher standards than you have for yourself. And some people are really, really hard on themselves. And they're like, you know, you know, like, Miles Davis had a quote something like, you know, like, I, I'm the toughest audience there could possibly be, so I can please myself, I know, it must be great. But I'm not Miles Davis. And I was that hard on myself. And it was only when I realized, okay, I'm writing for strangers. I'm writing an audience writing for an audience, not just for myself. Why? Number two is audiences purchase your work based on the concept, but they embrace it, because of your characters. I think this is, you know, we tend to overvalue a concept. Concept. We're like, Oh, my God concept, it's gonna sell itself, it's gonna write itself. Like, no, it never writes itself. And it's probably not going to sell itself either. Like, yes, people are gonna want to hear you have a haircut. So if they're like, they're like, that's great concept. Now, have you read it. And then as soon as they read it, they do not care about the high concept. They do not care about any of your big ideas about your big concept. All people care about, and they're going to give you five pages. And they're going to read five pages, which road and then like, do I fall in love with this character. And if you do follow the character, and then you never get around to delivering that high concept you promise, they won't even notice. They're like, Oh, I don't really have that concept anymore. Give me a character I love. I'll go anywhere with him. Give me a character I don't love. Forget it. Even if it's the best, hottest, most wonderful idea in the world. Forget it, I'm not going to read it. So that's one, number two. Number three, audiences will always choose one character to be their hero. I feel like this is people a lot of times are like, well, you know, do you think one person see her for the first 10 pages, and then I kill him off. And then you're gonna think that someone else is there for the next 30 pages. And then you realize, now now, it's really that person in the background. Now, of course, you can always think of exceptions. Alien is the ultimate exception. You have no idea who the hero of alien is, until you're about 40 minutes into that movie. And suddenly, you're like, wait a second, that woman in the background. She's the hero of the story. Like I thought the hero was Tom Skerritt who just got killed off. But that is a huge exception. And usually, you're gonna want to convince you know, your the hardest part of writing is getting people to go like, I am invested in this character. And I'm going to follow this character through the whole story. And if you want to write in, that's fine. If you want to convince people to invest in one character, and then kill like a drug, and then go like, no, no, no, I'm gonna convince you to care about a whole nother character. You can try it, but doesn't tend to work.

Alex Ferrari 12:55
It's funny. It's funny, when you were saying when you're talking about like going with a character on a ride, you read, you watch Raiders of the Lost Ark. And you're introduced to indie. And if I remember, there was no dialogue or like a minimal dialogue, all throughout that first part up all up until almost none, I think he had maybe one or two lines. And that was it. Until the until the boulder came down. And after that sequence, you you were in like, you have no idea his backstory, you have no idea what he like, all you know is like, I wherever he goes, I want to follow him. Because this is awesome.

Matt Bird 13:37
Because he's doing awesome stuff. He's got a whip. I mean, he has a whip, the whip for all kinds of stuff. And then he gets, he does awesome stuff. But he fails and he gets humiliated. It's not about him being an awesome badass, you know, it's not like, hey, you know, here I am with the idol. And that proves how awesome I am. I just recovered this idol. Now we love Him because He does all this awesome stuff, get the idol and then fails to get the idol. And he fails in a way that prefigures the whole movie. What I mean? First one was how does he really fail? He fails because he's like, Well, I've got an idol. And I've got a bag of sand and a bag of sand in the idle way, the exact same amount. So if I switch out the handle for the bag of sand, they're the same thing. And of course, what's he doing is he does not realize the power of faith. He does not realize that, you know, there is a religious value to this idol that the bag of sand does not have. And because he is blind to the religious value, he almost gets killed. He almost gets run over by a boulder because he cannot tell the difference between a religious I don't want a bag of sand and then that takes you right through the end of the movie where it's like he finally at the end of the movie. He says close your eyes Marian because he realizes that you know Oh, this isn't just the ark. It's not just a bag of sand. The Ark is a religious thing and now God is going to rain vengeance down and melt that guy's skin and turned into milk. And that is that is it's one of the most brilliant openings movie ever. Yes, without question, but see. So it seems small. Number four, audiences don't care about stories, they only hear about characters. What number five, the best way to introduce every element of your story is from your heroes point of view. Again, lots of exceptions. I love the exceptions, some of my favorite movies or exceptions. But man, if you can just get people to care about your hero, then we'll care about what your hero cares about. And if we don't care about your hero, or if your hero doesn't care about the story, that's one of the worst mistakes you can make is like, oh, you know, my hero has a lot of onwy. And he is not invested in the story. The story is sort of going on over his shoulder, we're sort of peeking around his head going like, hey, heroes, there's a whole story going on back there, pay attention to it, and the hero doesn't care. It's the worst one. And it's very hard to get audiences to care about any hero because they're afraid of getting hurt. I think this is this was one of the big ones for me, when I realized this, it's that audiences, if you were writing the very first story anyone had ever written if you're a caveman, and you're like, I've just invented this concept of storytelling. People are like, Oh, well, that's fascinating. Tell me more. But as it is, people have spent their whole lives reading books, watching movies, and most of them have been bad. And every time people read a bad book, or watch a bad movie, then it hurts, it's painful to read a bad book, it's painful to watch a bad movie. Because though a story asks you to care, a three asks you to invest your emotion, Noah's story is not just something that you passively stare at, you're not just sitting in the theater going like, well, I could look at any one of these four walls, but I'm gonna have a look at the wall that has the pictures moving on it, you are getting sucked in, you are being asked to care. And usually you're being asked to care about a useless hero going on an uninteresting story. And you know, I wouldn't say most of the time, but a tremendous amount. A tremendous amount of stories are bad. And what do you say, when you see a bad movie or read a bad book, you say, Well, I'm never doing that, again, you say I was tricked into caring about this hero, and then he turned out not to be worth caring about. So I'm not going to care again. So every time you write a book, or you write a screenplay, or you make a movie, then your audience is people going to be like, first of all, I know, this is all wise, you're not going to trick me into thinking this is a real person, right? And then you're not going to get me to care. There's no way I'm gonna care about this person, because you're just going to hurt me, I don't wanna be hurt again. And so that is a huge hurdle you have to overcome is realizing that getting the audience to care is going to be the hardest thing in the world. Or number seven is, your audience need not always sympathize with your hero, but they must always empathize with your hero. So I talked about how like, you know, we, when we were in film school, it was like the heyday of Mad Men and The Sopranos and Breaking Bad. And they were like, Oh, these heroes aren't sympathetic. So that means these are successful here with neon sympathetic semi Do you no longer have to write sympathetic heroes anymore. So that means you can just write about anybody, and you can write any story you want to do, and they can just be the most loathsome hero in the world. And people have no choice. Now they have to care about it, though the whole rules have been thrown out the window, we did not realize how hard these writers were working. First of all, we didn't realize that all of these writers had gotten their starts on shows where you cared very much where the hero was very sympathetic. So for instance, did you know

David Chase, who created the sopranos, he had gotten a start as a writer on The Rockford Files. There has never been a more lovable hero in the history of TV than Jim Rockford on The Rockford Files. And so he knew he was not somebody coming along going, like, Gee, I don't know how to create a synthetic hero. So I'd better create a yeah, I'd better create Tony Soprano instead and create an unsympathetic hero. And, you know, hopefully people will like him. No, he knew how to create sympathetic heroes, and he knew how to get us to love Tony Soprano, even though he was an awful guy. And he knew it was because we wouldn't sympathize with them, but we would empathize with him, we deeply empathize with him. And that's why your story about a sympathetic ear. That's why people are saying, Oh, I hate your story. Because it's an unsympathetic hero and you're like, but But what about all these unsympathetic heroes out there who are great heroes, when they're really mean to say is not that they can sympathize with the hero, they're saying, I can't empathize with your hero. And that is death. That is you can have the least sympathetic ear on the world, but if we can't empathize with him or her, forget it.

Alex Ferrari 19:21
So then you look at a character, which arguably, I think is arguably one of the best television shows of all time is Breaking Bad with Walter White. I mean, his transformation from like, like, I'm gonna Gillean Vince Gilligan said he's like, Mr. Chips turns into Scarface, and, and you know, when I started watching that show, it's it just, you see him slowly turn into a monster, but yet he turned into a monster for the like when he started the journey. It was for kind of the right reasons. Kind of it's a gray area. Have you want to say the cell math, but I get it, I get it. But then afterwards, it stopped being about that. And it was all about his own ego and he literally turned into a monster. But yet you still were empathetic with him. Like it was so brilliantly written and performed as well.

Matt Bird 20:17
Yeah, if they had, I don't I don't know if they had gotten they originally offered the show to both Matthew Broderick and John CUSEC. And I don't know if Broderick in case I could have pulled it off. I don't know if we would have you know, we would have cared as much about Matthew Broderick or junkies, I could say had gone on that journey. It was really it was all about, you know, don't get me wrong. Vince Gilligan scripts were amazing. They were insane. They were brilliant. And Better Call Saul is still brilliant. I'm I'm watching the most recent season that right now. But, you know, Bryan Cranston, come on? I mean, so good on that show, he made that show. He was amazing on that show. And it was so good. But no, I mean, you know, I mean, if what might have happened sick, you know, if he had not been, you know, it was so important that he had been sick, it was so important that he had been screwed out of his previous job. I think that, you know, the best motivation. It's like, how, first of all, once you got to the point where Walter White had made an insane amount of money. And, you know, obviously, it got harder to empathize with him as the show went on. Because he had was, he was no longer sick. First of all, he had, he was no longer conceivably doing this for his family, because his family now was, you know, his wife had found out and hated him for doing it. So, you know, in order to make his wife happy, that was it. But the real, I think the hidden motivation on that show that made it that didn't justify but strongly motivated all his actions, is that he felt he had been cheated out of a billion dollars. He felt that when he had been forced out of this company, right, that he had, I think greymatter was the name of the company. And he, he felt like he had this burning resentment inside him from feeling like I was part of a billion dollar startup. And then I was forced out. And I was cheated out of this money. And so that gave him the bottomless pit. Because, you know, in the end, the illness wasn't abundant was paid for, you know, trying to trying to satisfy his family wasn't one was bad. It was that resentment of feeling like I and I think so many of us feel that way. So many of us have, like, you know, like, that was my fortune, you've got my fortune. We all have that person. We know, who made it when we didn't make it, and who she was out of the thing. And it was, I think that is one of the most underrated or underrecognized elements of that show of why people love that show so much.

Alex Ferrari 22:37
Yeah, and it's still it's still going. It's still going and it'll go on and it ended. It had a beautiful one of the most beautiful endings to a show ever. So brilliantly, brilliantly done. Did you happen to see the Colombian version of Breaking Bad?

Matt Bird 22:54
No, there's the Colombian version there is that they literally took

Alex Ferrari 22:57
the scripts and test translated them into Spanish. And then they licensed it. And they licensed it to a Colombian set of actors, and they did everything down there in Colombia, and it's a telenovela. Basically, they made it into a telenovela. If you want, if you can get just a few if anyone out there, if you can send it to us somewhere online. Right, Bradbury. He saw one of

Matt Bird 23:22
my favorite TV shows, one of my favorite TV shows of all time is slings and arrows about life in a Canadian Shakespeare Festival, which doesn't sound like it would be a great show. But and then I found out that the director of City of God, yeah, made and, and oh, and he just made another film that was really great. But the director of city Oh, God made a Brazilian version of slings and arrows. So in this case, it was my life in a Brazilian Shakespeare Festival. And that's like my holy grail of stuff I want to find. I want to find the Brazilian version of Oh, and he just made the two pups. Oh, I was watching the two pups and two pups was brilliant. I loved that movie. And I was like, Man, this guy made its own version of slings and arrows. That's what I really want to. I don't know if anybody has even dubbed it and I do not speak Portuguese.

Alex Ferrari 24:10
Right. So how committed are you sir? Will you learn Portuguese just to watch?

Matt Bird 24:17
Well, that's what Pete Buddha judge did. Right? Pete Buddha judge taught himself Norwegian because the he was reading a book series that was translated from Norwegian. And then the final books were not translated from Norwegian. So he taught himself Norwegian just to read the book series.

Alex Ferrari 24:29
God bless him. God bless.

Matt Bird 24:34
See where he ends up?

Alex Ferrari 24:35
Yeah, exactly. So let me ask you a question. So yeah, I don't want you to give all your 13 laws away. I want to be somebody who can actually buy the book. But yes, what is your process for coming up for an intriguing concept for our story?

Matt Bird 24:52
Well, I think that, you know, I don't always agree with like, Senator, but I think Blake Snyder, you know, was right on the money when he talked about the importance of irony that You know, it's gonna be, you know, a schoolteacher cooks math, you know, not a drug lord cooks math, you know, not the son of a drug lord cooks math solver, Adobo cooks met Montessori, school teacher cooks MEB. That's the story. There's got to be an ironic element to it. I talked about on my blog, I've got a whole series of how to generate a story idea. And, you know, I talk about, for instance, there's all sorts of ways into it. Like one way, you know, one of the ways to generate your idea is, you've always thought she, the thing you've always wanted to do, but you know, you would never do so it can be the the science fiction version of that is Eternal Sunshine of the Spotless Mind. Like, gee, I wouldn't you know, I've gone through a bad breakup, I would really love to, if I could just have a machine that would wipe out all memories of this relationship from my head, then that would make me happy. And anyway, would that make me happy, and then boom, that's the story. You're off to the races. That's a great story. But it can also be a way to get a non science fiction story. Like, you know, I've just gone through another bad breakup. Some stories begin with bad breakups. I've just been through a bad breakup. And what if I tracked down every girl who's ever come to me, since elementary school, and tracked debt and made a list of the top five girls who've ever done and track them down one by one and interview them about why they dominate? Well, again, that's something that Nick Hornby did not do. I promise you he did not do that. I promise you that no one has ever actually done that. But it's something we've all thought about doing. Like oh, wouldn't that be, and boom, that's a story that got turned into the novel, high fidelity, and then the movie high fidelity, and then the TV series, high fidelity. And that's, you know, that's essentially he's doing the same thing, that Eternal Sunshine of the Spotless Mind had going, like, you know, what's, what's an idea I had, of course, I feel like, the best way to probably create a story these days, if you want to create something big, if you want to create a big sale, I talked about the Hunger Games, how she was reading about the legend of PCs, and all of it, all of the Hunger Games in the legend, PCs, so that they were like, you know, oh, we've got an empire, we're rolling over all these kingdoms. Once a year, we're going to have all the kingdoms and, you know, they're beautiful young people too. And then we're going to put them in this labyrinth, and we're going to force them to compete. And this will be a way to, you know, to show them that we have conquered them. And that, you know, we could kill them on a times, but instead, we'll just kill their two most beautiful kids, and force them to fight to the death just to show our power. And she was like, well, she could have done three things. She could have said, Okay, well, let me just, you know, this is IP, a PCS is IP, why don't I just go back? And it's, it's the best kind of IP, it's IP that's in the public domain. I just read a book about Theseus, but then she was like, but you know, then first of all, you shouldn't really own it, because anyone can write a book about PCs. So she's like, well, what's a version of PCs I can own? And I could sell it in modern day, but that would be kind of a stretch. She's like,

Alex Ferrari 27:54
you know what, you know what? We're not too far away. I would have said that. Yes, you borrow it. I would have said I would have said that a few years ago. But now what what you thought was impossible is not possible, sir. So don't don't authority.

Matt Bird 28:06
But then she was like, why don't I make this the post apocalyptic version? And all she did was take an existing story. All she did was take existing IP. And she was able to make that into a billion dollar franchise herself. I don't know. Does Susan Collins have a billion dollars? She spent a billion dollars find out right?

Alex Ferrari 28:29
Between a couple of them shirts. I think she's she's done. Okay. So basically, she just took she just basically took Hamlet, let's say, and made it into a long sea or something that's completely in the public domain. And just made an entire IP out of it.

Matt Bird 28:42
Yeah, she she took she took free IP is what Disney spamming him with. That's my endgame. Yeah, with Disney has been doing for a long time is taking free IP and, and turning it into something they can been owned and try to, you know, force everybody else to, you know, try to, they like to pluck things out of the public domain and then suddenly claim to own them, which is a neat trick. But she that's what she did. She she took something in the public domain, plucked it out, made it hers and made a fortune. You know, I talked about but I talk about other things that aren't necessarily sci fi related. I talk about the importance of a unique relationship. I talked about how, you know, you kind of bully and a boy, a boy who's being bullied. Well, that is a story we've seen a million times, but then the bully hires, but then the boy hires the meanest body to protect him from the other bullies. Then that's the movie my bodyguard. That is a unique relationship. We've never thought

Alex Ferrari 29:38
I love that movie. I love that movie. So I can't believe you refer to that. That's it was released in 1980. I remember watching it as a kid, and I thought it was the most awesome frickin movie with Matt Dillon. Is it Matt Dillon? Adam Baldwin, yeah, Adam Baldwin and Matt Dillon with the two picks. They weren't big Stars then but those are the stars. Oh god, I can't believe you made a reference to that movie. It's like one of my favorite movies of all time. I love that movie.

Matt Bird 30:05
But that's, you know, we've seen both those characters many times. These aren't unique characters, but it's a unique relationship we've never seen you know, the week kid hired the bullied to be as bodyguard before, or you know, work at another high school movie like election, you know, about a war between a girl running for student body president and her civics teacher. And it's like, okay, we, you know, we've seen characters like this before, but man, that's a unique relationship. We have never seen that relationship before. Or, you know, I talked about paper, Moon, you know, a con man and his 11 year old accomplice who may or may not be his daughter. And it's like, okay, this is if you can, you know, you don't have to be science fiction, obviously, one of my ideas, you know, it's like, okay, I mean, these days, gentlemen, people talk about high concept. They talk about science fiction, they're talking about like, okay, you know, here's a high concept idea. It's, you know, we've got it's 1000 years into the future. And it's like, well, what's up there? You can, you know, the simplest high concept idea out there the simplest type concept. You know, the, if a pure high concept is something where you put together two words, and you sell it for a million dollars, and to me, the ultimate example of that is Wedding Crashers. Two words. Wedding Crashers, boom, done sale. Make a movie. It's a funny idea. It makes you laugh, like, oh, people are graduating and you're like, oh, you know, you just you're instantly like, I can't wait to meet these guys. I can't wait to meet these guys who crush other people's weddings. Or what if not big budget. Easy and easiest thing in the world to make?

Alex Ferrari 31:35
Yes. Like what if? What if dinosaurs came back? We can bring the answers back. That's done. Yeah. And we opened the park but

Matt Bird 31:44
it's so funny that they've never really there's never really been a dinosaurs rampaging through Manhattan movie. Isn't that strange?

Alex Ferrari 31:53
I mean, last world. They did do not in Manhattan, but they did he they did come towards

Matt Bird 31:57
Spielberg. Spielberg loves the suburbs. So you know, Spielberg is like if I'm gonna have a T Rex going through America, I'm gonna put them out in the suburbs, but it's really weird. I was working in idea for a while I never kind of done you know, obviously, that may be one reason why it's harder right than you think. But you know, it always struck me in the Thor movies. We've never really had a like frost giants attack downtown Manhattan moment.

Alex Ferrari 32:24
But you know, a lot of things if attacks Manhattan over the years, I mean, we were we're good if it's between a giant Stay Puft Marshmallow Man Godzilla. I mean, Manhattan's had its day don't get there's no lack of things attacking Manhattan over the course of movie history. I think we're okay. But yes, I've never personally seen a dinosaurs I think shark NATO I'd never seen any the movies. I'm assuming there must have been a shark NATO in Manhattan at one point or, like, that's a perfect thing. Shark NATO that sold. So, I love this. There's one little meme that's on around going on social media is like remember when you think you had a bad idea? Remember that one day once there was a guy in a room who said let's put sharks in tornadoes? You know, I mean,

Matt Bird 33:15
that's, that's and then and then seven movies later how many of those movies that they made my

Alex Ferrari 33:19
god so much money they've made? It's ridiculous. So then how do you so we would talk a little bit about characters with like Indiana Jones and, and Walter White, let's say how do you write that enduring character? That character that that just sticks with you like like an indie like, I mean, we can we can analyze indie we can and a lot analyze Han Solo if there's two to Harrison Ford characters

Matt Bird 33:46
to George Lucas, there's unfortunately no

Alex Ferrari 33:48
Yeah, or, or any of these characters that you just like, oh, like forever I will be with this character, James Bond is another one of those characters that endures, regardless of how he's transformed, transformed over the course of his journey in history of filmmaking. So what do you how do you do it? How do you write an enduring character?

Matt Bird 34:09
Well, when I talk about in the, I think the title of my next book, depending on how the publisher actually feels, but will be believed care, invest. And I talked about how like, you know, again, you've got they're going to give you five pages, maybe 10 pages when they read it, and what they're gonna want to do it and those five pages are going to want to believe, care and invest. And they're going to want to say, You know what, I was just talking on the next episode of my podcast about this. How, you know, Ray in Star Wars ray in The Force Awakens is a classic example of like, right away, we're seeing her and her wife is so strange. If it's so filled with like, she makes that bread, that spherical machine she's got wherever that was awesome. Yeah, that causes you to totally believe in this world because you're like, Okay, that's so weird. You couldn't make it up. You know, like, Okay, this must be real. This must be a real world like so any thought I had going on? have like, Okay, this is all going to be wise this is going to be fake button pushing manipulating character, like, okay, no, this, this feels real. And then they get you to care because the characters suffering the characters being embarrassed. You know, in this case, she's living hand to mouth, she's living this very hardscrabble life and then they get you to invest because she's taking care of herself and she is taking care of herself wonderfully. First they show you that she is doing all she can to make all this money, she's doing all she can, could work very hard. And you know, is like doing going to, you know, we see a rappelling down into a destroyed Star Destroyer, we see Oh, see, you're going to do current length, and then you get the point 10 minutes and where we've already seen her desperately trying to get money from the pawnbroker or from the scrap dealer, and she'll do anything to get this money. And then she gets destroyed. And the droid says, And finally, the scrap dealer who she's always been trying to make this money off of. So that'll pay a fortune for I'll pay a fortune for eBay. And she says, and then suddenly, she says, I'm not selling, I'm not gonna set one. And oh, my God, we love this character five now, because we've seen that she's, we believe in her, we care about her, we've invested in her, and we desperately want her to make that money. We at this point, we want her to make that money, we want her to be successful. And then she gets a higher calling. She says, No, this is about more than me, this is about bigger than me. This is about BPA, I am going to not sell him. And like what better example this could be where we talk about, you know, The Hunger Games, Why can the Hunger Games, you know, we talked about save the cat. And, oh, it's so important. It's so important. You kind of have your character save the cat right away. And it almost, it's almost always a mistake to have your character save a cat. Because we don't identify that we, I've never saved a cat, you have never saved a cat. It is a very rare thing to actually save a cat. That's not the sort of thing we see. And it's like, oh, that's just like me, I save cats all the time. What is what is the first page of The Hunger Games, I think the second paragraph of the Hunger Games, she wakes up in the morning, and she sees the family cat. And she thinks, you know, I really want to kill that cat. I almost killed that cat before I tried to kill that cat before I didn't succeed. I really want to kill the family cat today. And then she decides not to kill it. So she sort of saves the cat, right? Because she almost kills it and then decides not to kill it. So that's one version of saving a cat. But then she leaves the house and she kills a different cat. Within five pages later, she sees a noble mountain lion and she concerns landing. And it's like, no, I'm gonna kill it and cook it. And she does. So it's like, this is the ultimate opposite of Save the cat. This is like literally she almost kills the family cat and then does kill another cat. But we believe we care. We invest we believe in her life because it's filled with, you know, even just her story of almost going to family cat. It's like, oh, that doesn't sound fake. Because that sounds like because no one would make that up to manipulate me because that makes me not like her like, Okay, this must be real. And then we care so much because oh my god, she's poor enough where, you know, she would even consider that. And then we've asked because what's the next thing she does, she goes up, there's an electric fence, I'm gonna slip through the electric fence. I'm gonna take out my bow and arrow, and then I'm gonna go hunt. And oh my god, like we love her. But then so we believe in her. We cared about her, we invest in her. And then what happens on page 10, or page ad or no 25 or so is she is so good at looking out for number one and taking care of number one and making sure that she survives, she'll do anything to survive. And then she volunteers for The Hunger Games to save her sister. And she rises up above it. So we totally believe in her world. And then she rises up above it. And oh my god, we absolutely love her now. And now you're in. Now you're in

you know, it's James Bond is the perpetual exception. I just rewatched I was all prepared. The new James Bond movie was supposed to come out. And I watched all 25 James Bond movies. Wow. And then I was all set up. I was timing it exactly. To the moment the movie came out. And then the movie was cancelled. But James Bond is the perpetual exception. You know, certainly before Daniel credit comes in, he never changes. He never learns he never grows. He doesn't. He doesn't really get humiliated. He does though. Like that's such a key Amen is your hero getting humiliated? And there are key moments, you know, if you look at Gold finger, you know, he's, he's, you know, could not be more suave. And when he blows up the tanker, and then you know, takes off his wetsuit and he's got on a tux underneath and then But then he goes to the woman's house to have sex with her. And then it's it's the most ludicrous thing that he sees in reflected in the iris of her eyes. Someone coming up to kill him. And then that's a little bit of a moment of humiliation. You get just enough in the Bond movies. Okay, I I definitely you mentioned some he's getting a little bit of humiliation here. And then of course, he turns the girls so that she gets knocked on the head instead of himself, because he's despicable. Don't get me wrong. He has a despicable human being. And but he's the exception. You know, certainly you look at Indy, you look at Indiana Jones and, you know, instantly right away he misjudges the whole bag Same situation, he gets betrayed by his assistant, Alfred Molina, he then has to run through the forest. And then he gets forced on his knees to hand over the idol to duck and then add on of course, he's also he's free to snake. He hate snakes, and he gets away and there is a snake in there. So this guy who was seemingly not afraid of anything, is somebody terrified of snakes. And, you know, he can do it. He's got the skills, he does amazing work, and yet he horses and he gets humiliated. And yet he gets knocked down in a way that speaks not just to his interpersonal failings, but to his inner his intrapersonal failings into what is really wrong with his character. What is his deep personal flaw? It all speaks to it. We love him. We love him so much. That's what it's all about is you know, you you believe care, invest. And then, you know, and then suddenly, there's a moment where it kicks in. Suddenly, there's a moment where you're like, wow, okay, now I'm really on board with this person.

Alex Ferrari 41:00
Well, you look at you look to characters like the like bond pre Daniel Craig, because I think I think still Casino Royale is the best Bond movie ever. In my opinion. There's just it's, it's It's a masterpiece of the whole canon of James Bond. But you look at characters like bond or Sherlock Holmes. And they're both basically superheroes in many ways. They are godlike, and they generally didn't change. Like, you know, Sherlock generally never changed that people that change the people around him, like, Watson is kind of like the person who's learning the lessons along the way. And we kind of identify with Watson, in that sense, but Sherlock never sure looks the same violin playing dude, from the beginning to the end. And same thing with the older bonds. So there are those kind of and that's why I think it was so difficult to make a good Superman movie, other than the original Donner movies, because you can't write for a guide. It's hard. It's hard. That's why the mountain lip is all of them were human. Basically, all of them were even though there were gods, they all had the same failings of humanity. So

Matt Bird 42:11
what's interesting, both Sherlock Holmes and James Bond are addicts, you know, like James Bond, they talked about in the original movies, they talk about, you know, like, oh, you know, you've got liver problems, right, from right from the opening movies. And, you know, they talk about, you know, people always act like, oh, you know, the Bond movies were set back in a time when it was great to be, you know, this swaggering dude who had all these things. It's like, he gets criticized right away, you know, like, he was seen as sort of a monster like, Sean Connery was perceived by the people around him in those early movies, as being this sort of Monster is dude, and who had serious flaws who had serious problems. Yeah. And you know, we go today like, oh, he was a womanizer. And he was he drank too much and he smoked too much and Oh, of course back then when they made movies they didn't even realize that was problem like no they did they realize that was from and of course Sherlock Holmes was addicted to opium he would inject himself I mean, I opium he would cocaine, you wouldn't have to myself with liquid cocaine, and, you know, with a very troubled person, and in the in the stories, and I think that we tend to, we tend to women, we tend to think like, oh, they're the past, where heroes were allowed to be perfect. But as he said, even with the gods, the cons were, you know, in the Greek gods, the gods were very flawed. I mean, I think the oldest piece of literature that is still with us is Gilgamesh and Gilgamesh you know, could not you, you I dare you to find a screenwriting gurus book where anything in it does not apply to Gilgamesh. Gilgamesh could not be a more perfectly fine hero, his journey cannot fit modern story structures better. So you've read Gilgamesh, and you're like, wow, nothing has changed, like nothing has changed. And the reason why nothing has changed is because good storytelling it rise is based on human nature is based on what is the fundamental truth about what it's like to be a human because that's what stories are about stories are about what is the fundamental truth about what does it mean to be a human in this world? And even if you go back to ancient Mesopotamia, even if you go back to the, you know, 3500 years BCE, it's human nature was the same. And you read Gilgamesh, and you're like, Oh, my God, it's, it's, I it may be my favorite book. And it's the oldest book we've had.

Alex Ferrari 44:23
Yeah, and it's just you know, it's, it's, it's similar to what we're dealing with today is the human condition just with less iPhones. Essentially, exactly. Now, structure is something that is talked at nauseum about in storytelling, and specifically in screenwriting, is like you need to follow this formula, the hero's journey, the three act structure, at page this you have to have that happen a page that that happens. What is your take on story structure in general?

Matt Bird 44:56
Well, you know, at first I was like, oh, all this The writing gurus have taken that have covered that it's fine. Everybody has their structure, I don't need my own structure. And then of course, inevitably, you start giving writing advice. And everybody, you always end up with your own structure. And every, you know, I sort of ended up with sort of 14 points where I started out, what I realized about structure is that, you know, you have people you have people like Robert McKee, who are saying, well, you know, I, here's pharmakeia, you were on a cruise, you have paid for the Robert McKee cruise, and I'm going to tell you what all good stories are like, and then somebody stands up in the back and they go, my stories don't like that. And then Robert McKee can tell them, Okay, leave the boat swim home. My, my, my structure doesn't apply to you, he has to claim that all structures apply to him. So he talks about like the micro pod and the mini pot, and things like that. And that's what gurus tend to do is they drive themselves crazy trying to cover all the exceptions, I realized right away, I'm not going to try to cover all the exceptions, my structure only applies to stories about the solving of a large problem.

Alex Ferrari 46:08
We'll be right back after a word from our sponsor. And now back to the show.

Matt Bird 46:18
So, I mean, the biggest problem you can have when you're trying to structure is like, okay, all good movies are like this. And then someone says, Pulp Fiction. And you're like, exactly, both fiction does not have a modern structure. And Polk fiction does not have a structure that matches the structure of any other movie. And because Pulp Fiction is not about the solving of a large problem, it is an ensemble film, it is about several different stories, it is they overlap, the time is crazy, but if you're going to write, but I'm like, Okay, you be you, you go off and be Pulp Fiction, you're brilliant, don't change, never change. But most stories are about an invoke an individual solving a large problem, my structure only applies to those stories, not gonna apply those others. And then I realized what story structure really is, is it is not a set of rules for that Aristotle, or Mickey, or that anybody else has said, I'm going to dictate to you what the rules of story should be. It is merely an attempt to list the steps and missteps that people go through when solving a large problem in real life. So in human nature, we tend to go through a series of steps and miss steps on the way to solving a large problem. And when you see a story, and when somebody says, Oh, the structure is not good on your story. They're not saying, oh, you know, you didn't read Blake Snyder and hit all his beats. What they're saying is that this story does not ring true to me, this story does not ring true to human nature. To me, this does not feel like an identify for believable journey from becoming aware of a problem to solving that problem. Or to succumbing to the problem if the movie ends tragically. And that's what they really mean. So you can't just go like, well, I don't believe in your stupid structures guy, I don't, you know, I'm

Alex Ferrari 48:10
an artist. I'm an artist,

Matt Bird 48:12
I'm an artist, I don't do paint by numbers, man, then you're like, Okay, that's fine. That's great. You're an artist. And that's wonderful. But your story is not ringing true. And if you want to say, okay, you know, if you're writing, there will be blood or something, if you're writing something where it's like, okay, this is about a strange person who is not interested in being your hero, who is not interested in doing that, that's fine. You know, if this is not something where it's like, I'm going to invest in this person, I hope this person solves all their problems, then that's fine. But if you are, and you probably are, then you will need to follow the steps and missteps that most people will tend to follow in real life when solving large problems. And that was how I generate my structure now. It's funny. So 13 of my 14 main steps in my structure, applied event, there's one that doesn't, and it's the one that was it's necessary to solve a paradox of storytelling. And that paradox is the break into act three, I don't refer to x one, two and three, I talk about the four corners of your story, but the move from the third quarter your story to the fourth quarter your story, or as it's usually referred to by screenwriters, the break from act two and act three, then we all know that the hero is supposed to be proactive at that point, right? supposed to have a proactive hero, the hero has realized what his problem is realized what the problem in his world is. He's confronted his flaw, and now he's ready to take on the world. He's ready to bring the fight to the bad guy. But do we actually want in the final quarter of the story? Do we actually want the hero to just show up to the bad guy's house and beat him up? No, we don't want that. So this is a paradox. Like if we want the hero to take the fight to the if we want the hero to have changed enough as a person and to have gone through the personal transformation necessary to now say I'm ready to show up at the heroes house and beat him up. But then we don't actually want to see that happen. So what happens? Why, why is the hero giving the writer conflict? Why is the audience giving the writer conflicting signals here. And of course, it all comes down to Star Wars, and even my mind in the original kind of Star Wars, that's exactly what happened at the end is they're like, we have the plants of the Death Star. And we're gonna just show up at the heroes front door and beat a pup, we're gonna find the Death Star, wherever it is, in the middle of the galaxy. We're gonna fly there, we're gonna shoot, we're gonna shoot it the fawn the Death Star, and we're gonna blow it up. And nobody likes the movie. George Lucas was showing this movie to people and they were ashamed. They were like, Oh, George, I'm so sorry. Well, you know, maybe the next one will work out for you. You know, this one's just, it's not working. And George did the number one thing that everybody should do, he went back to his wife. And he said, Honey, why isn't this working? And she said, Let me fix it for you. And she said, Well, duh, your problem is, it's good that your heroes now have the information they need. They've got what they need to defeat the bad guys. But then the bad guys show up on their doorstep. And she just we ended the movie and redubbed the movie, and shot new insert shots to create an entire storyline that was not there in the original film of, okay, yes, we know, have the plans with the desktop, but then the desktop shows up to blow us up before we can go there to blow them up. And they are about to blow us up. And, you know, you look at this in suddenly, once you see this, you see it everywhere. So that is you see it everywhere. That, oh, you know, I have personally transformed it become a productive person. But then the timeline gets unexpectedly moved up. And suddenly they're here. So it's the one step in my structure where it's like, Okay, that one is there to address the paradox that is, you know, because in, but it doesn't happen in real life anyway. Yeah.

Does, it doesn't happen that time, like, does tend to get moved up. But it doesn't. But that's not necessarily something that's based on real life, it's not that the timeline always gets moved and always gets moved up in real life, although that does tend to happen. You know, I talk about my structure, how, you know, I would, I would sit there and I'd be like, Okay, I need to master this structure. And I need to do this, you know, this writing job that I've just gotten. And I would go like, okay, so I think I've messaged the structure, I'm gonna do the writing job. Okay, first thing I'm gonna do, when I do the right job is I'm gonna, I'm gonna sell them a pitch, they're gonna like the pitch, you know, for how I'm gonna adapt their novel. And then I'm gonna come up with my beat sheet, I've got the beat sheet, and I'm going to pitch it to them. And they like the beat sheet, they go, that's good. Write it exactly the way it is on your beat sheet, and you'll make a million bucks, we'll make a million bucks, we're all gonna get rich. And then you sit down, and you're like, and they tell you, Okay, you have to determine the screenplay in six weeks. And you're like, This is fine. That means I just have to write like three pages a day, it's gonna be beautiful. And then you're writing your pages every day, you're writing your scenes. And then you get halfway through, and you realize this beat sheet that I sold them that they love, it sucks. Like it is, you know, I have my plans have unraveled. And I now realized that this beautiful plan I have, I have to throw out the window. And I have to start over even though I this is what they told me to do. Even though this is the approved plan, I have to repeat this thing. against the rules, an outward repeat that I have to do in order to actually write something that's going to be good. And then I'm gonna have to sell this to them that sell them the thing they don't want. And it's going to work and I realize like, Okay, this is what happens when I would get hired to write screenplays. And it's also what happens in screenplays because this is proof of what I was saying that the story structure is the structure of how you solve problems in real life. The when you're writing your story structure and you're creating a btw story structure, you will end up following the same storyline where you will end up having to in any good movie, they throw out the map halfway through, they get to the halfway point and they're like, Okay, crumple up these plans, throw them out. We're proactive now we're improving. We're having to solve this problem from scratch. And this exact same thing will happen to you Ironically, when you're trying to write it, you will get halfway through and you're crumple up your beachy, throw it out. You're like oh my God, I am winging it from now on. I'm running. Gotcha. And if you don't do that, it's gonna be terrible. If you just write the exact pitch that you sold them Yeah, it's gonna be terrible.

Alex Ferrari 54:41
Now one one thing I wanted to ask you is something that I guess does not get talked about very much in in screenwriting in general and I'd love to hear your take on it tone. Can you discuss tone because tone is so so important. You know if it It's just so important, especially to all the great movies have good tone, or have appropriate tone.

Matt Bird 55:07
And if and if you can master tone, then you're set. Because if you can, you know, tone is about setting expectation. And if you can set the audience's expectations, if you can tell them like, Okay, here's what to expect from me, here's what I think you should expect, here's what I think you should want, then, and then they want it and then you give it to them, then they will have no idea that you are a master manipulator, who has tricked them into liking this story that they would not actually have liked, that they would have had, you know, I always say the ultimate example of challenge is go back, I'm going to re edit Star Wars, and I'm just going to change one thing, I'm going to take off the opening frames of the movie. And so now instead of saying, Once upon a time, in a galaxy far, far away, no, I'm sorry, what does it say

Alex Ferrari 55:54
a long time, a long time ago, in a galaxy far,

Matt Bird 55:56
far away, a long time ago, in a galaxy far, far away. And I'm going to take that title card off the front of the movie, and instead, I'm going to put a title card that says it is the year 25,193. And then boom, and then you have the whole rest of the movie, the movie would suck. That would suck if Star Wars was not set a long time ago in a galaxy far, far away, but it was set in the year 25,193, then we would go okay, so this is a science fiction movie. And this is going to follow the rules of a science fiction movie. So they are going to we're going to be dealing with explosive decompression every time that an airlock is opened, we're going to be dealing with supercomputers that have been programmed to take over the world.

Alex Ferrari 56:41
No sound, no sound, no sound in space. No sound

Matt Bird 56:44
in space, of course, no sound in space. Close. And then you're going to be watching this movie. And you're going like this is not the or 25,000. We've got wizards. We've got princesses. We've got you know, we've got storming the castle, we've got all these things. And this is a fairy tale. This is a story that should be said a long time ago in a galaxy far, far away. And you you have not delivered the story that you promised to deliver. And that is tone. You know, I think that 90 If you're not a screenwriter and you're watching that movie, you're like, oh, that's sort of funny that it says it said a long time ago in a galaxy far, far away. And you won't realize what that is doing for you that that is solving the movies problems by establishing that tone. That that is saying like, nope, not, it's not what you think it is. It's something else. It's my thing. Let me tell you what my thing is going to be. And I talked about, you know, I when I break up tone I talked about with tone, you know? So the first part tone is genre, establishing your genre establishing your sub genre, that was what that's title card was all about establishing like, no, no, no, no, no, this isn't what you're expecting sci fi. This is a sub genre. I talked about how satisfying genre expectations how you've got to satisfy some genre expectations, but not a lot of genre crustaceans. I talk a lot about on my blog about Game of Thrones, and about Game of Thrones, you know, they satisfy just enough genre expectations. And then they just didn't satisfy so many of them. First of all, they kept killing off the hero. They're like, Oh, by the way, Ned Stark's the hero. No, no, wait, he's dead. Okay, now Rob serves the hero. No, no, no way. He's dead. So that was all about upsetting expectations. But man, if you love fantasy, you still love that series. And it's, it's if you don't want to fail, I mean that that's the dream is Game of Thrones. Because if you love fantasy, you'll love that series. And if you don't want fantasy, you'll love that series. And that if you can satisfy the fans of the genre enough so that they're the ones who want that book for the first 10 years of Game of Thrones existing only Fantasy fans, only Fantasy fans barn and read it. And I don't know if you knew any of these people, but these people kept going to people who work fancy fans going like, Oh my God, you have to read these books. They're amazing. And the manager like Gone, forget it. I'm not gonna read these big, thick fantasy books. Like I am a serious human being I am an adult. I do not read big, thick fancy books, and all the fantasy fans that was driving them crazy, cuz they're like, No, you will love it. It is literature. It is great. It is entertainment and literature and everything. And so that is such a big part of it. I talked about framing I talked about obviously, the dramatic question is something that screenwriting people talk about a lot. How, you know, establishing what Frank question is establishing what the what, what you're going to address at the end and what you're not going to dress and when it's going to be over and when it's not going to be over. You know, Star Wars is not about toppling the Empire. And if you get to the end of Star Wars, and you're like, what the Empire still standing, you know, this movie sucked. That would be that would be bad. They have to you know, they establish the drain question right away and always go like We have to get we have to get these plans to the rebels in order to because we have a plan for how to blow up the destiny. We got to plan for birth or we have to get it to the rebels. And then we're going to bought the Deathstar. And that's what this movie is about. And yes, you know, they don't even kill off Darth Vader. They leave it on unclear about whether he's dead, but they don't even clear up Darth Vader, and they don't. They certainly don't, you know, conquer the galaxy. And they have to establish their dramatic question right away. I talked about framing sequences I talked about parallel characters are great if you every time your character meets. And you know, your character should be constantly meeting characters that are like, Oh, I could end up like that. I could. This is the extreme version of what I'm thinking about being like, Oh, my God, this this person I'm on the verge of becoming, do I really want to become like that, look, this other character? Or if I don't do it, look at this other character who ended up dead. And that is a great way of establishing expectations. If you establish like, Oh my God, look at all these people. I could be this person. I want to be this person. I don't want to be this person who, you know, who tragically ended up dead because they didn't do the right thing. Or because they didn't do the right thing. What am I going to be? What is that?

Alex Ferrari 1:01:12
So it's like, are you going to be Darth Vader? Are you going to be Obi Wan? If you're Luke? That's the That's the question. Because you can go either way

Matt Bird 1:01:19
towards you're gonna be hot. Are you gonna? Or you're gonna reject the force? Yeah, does

Alex Ferrari 1:01:24
exactly. So there's, there's that as opposed to the the prequels, you know, which have their place. But anagen had the choice of becoming Yoda. Or, or, or becoming who he or becoming the Emperor, essentially. And he chose poorly. If I may use Indiana Jones. He chose poorly.

Matt Bird 1:01:49
But we can see now

Alex Ferrari 1:01:51
there's a whole there's a whole episode that you and I could sit down and just deconstruct the the prequels

Matt Bird 1:01:59
for the rest of this because nobody's done that.

Alex Ferrari 1:02:04
I'm sure no one. No, no, Georgia. People, I think, I think genius character. What are you talking about? Oh, I'm sorry. But this was awkward. Like, you know what, but with all that said, when you saw the trailer for Phantom Menace, oh, my God. Don't tell me you didn't.

Matt Bird 1:02:23
I worked in a movie theater. I and we could watch it over and over. And we did it. Trust

Alex Ferrari 1:02:28
me. i We all drank that Kool Aid. And when we walked in, I promise you when you walked out a Phantom Menace? Because you're you're of the similar generation as I was. You're close to my vintage, sir. You walked out a fan of minutes and said, Oh my god. That was amazing. The pod right? I mean, I did. I did.

Unknown Speaker 1:02:50
And then I did not. You did not. You did not like it. You did like it like I did not like

Alex Ferrari 1:02:55
so you didn't talk. I drank full kool aid on that one. But then I watched it. I watched it with my daughter a year or two ago. Just to introduce her. She's like, well, let me see that. You know, Anna, and I'm like, All right. Well, Jana, so we watched Phantom Menace, and I could barely watch it. It was so bad. It was so so I mean, great action sequences, great lightsaber battle, great pod raise. That was fun. But it was mind numbing. He was he was really bad.

Matt Bird 1:03:31
But anyway, really bad.

Alex Ferrari 1:03:32
I like I said, Well, like you said earlier. It's like you said earlier, we're not the first to discuss the prequels on the internet. Now, before we go, I'm gonna ask you a few questions to ask all of my guests. What are three screenplays that every screenwriter should read?

Matt Bird 1:03:46
Oh, man, see, I listened to some of your old episodes. And I remember hearing us at and I thought, oh, okay, I shouldn't I shouldn't make sure that I that I answered it. And I don't, you know, a really underrated screenplay. When I was in film school. At one point they were throwing out a bunch of old issues of screenplay magazine. And that would always print for screenplays in the back. And I grabbed one I'm like, hey, that's good screenplay. I'll pick it up and read it. And I thought just on the page, one of my all time favorite screenplays is Donnie Brasco by Paul snazzy. Oh, no, it's great. It's great. Great movie and just brilliantly written on the page. And there's never been a better monologue in film history than the forget about it. monologue where they're talking about all the different all the different meanings of the phrase forget about it. I think that that is an absolutely brilliant screenplay. You know, if you're talking about my all time favorite movie, you know, that's Harold and Maude. And I feel like that is a perfect screenplay as well. And an absolutely absolutely brilliant absolutely heartbreaking. You know, there is no better ending, I think in film than the ending in that film. Um, let's see what I would say hard to choose. It's so hard to choose.

Alex Ferrari 1:05:01
I mean Spaceballs. Spaceballs obviously. Well,

Matt Bird 1:05:04
obviously, oh my god. On my own podcast, I just found out that my my, my co host has never seen Blazing Saddles. Oh, oh, it's just assumed it's bad and it's never seen it. So I'm gonna say so in honor of him. I'm gonna say Blazing Saddles for the third month, although, of course, let me tell you all right now, don't write Blazing Saddles. Today. You were never there amount of trouble or trying to do that.

Alex Ferrari 1:05:29
I when I saw I saw Blazing Saddles. When I was in the video working at the video store in high school, I saw Blazing Saddles. And at that point, I said, in the late 80s, early 90s, like, how did this movie get made? Like, even then, I was like, it was not nearly as taboo as it is today. And you watch it, and you just like, I can't believe you got away with it. And I'm like, they'll never be another movie to do something like this. And then bore out came out. I was like, okay. All right. That was and that was the last one and nothing like Bora has has has ever come back on screen since that. But those two specifically, they just pushed that envelope. So good, good. Good choices, good choices. Now, what advice would you give a screenwriter wanting to break into the business today?

Matt Bird 1:06:14
Well, hear is, you know, let me can I just, you know, I was thinking like, Oh, he's gonna ask me about business stuff. And that's not really my, my brand. But that's like you I do, because it's not my brand. I do have say about business that I haven't said a million times before and a million other podcast. Can I talk about the number one thing I wish that I had heard before, I had my heat and I was selling? Yeah, and that is what happens in a meeting. Okay? If you're on the counter and water tour, if you're going around, it's good. Bottles, couches, you're getting them you're getting the water. Here are the things I understand. The first thing I didn't understand is that this meeting is a consolation prize. You are getting this meeting because your manager agent sent you sent them your screenplay. They loved it. But they decided not to buy it. And they said, as a consolation prize, we're gonna meet with the guy. So if they had watched your screenplay, I always thought in like, oh, they asked me what you mean. That means like, what my screenplay, that means they're gonna buy it. And I would go in like, oh, I would go in there like, hey, you know, we're here to talk about how you're buying my screenplay. I would have this heartbreak every time of like, you're not even Why are you meeting with me if you're not even gonna buy it, because this is a consolation prize. So that's the first thing and is that they've read it. They loved it, but they decided not to buy it, they asked to meet with you instead. And then as a result, there's three phases to a meeting. And this took me forever to learn. And that's the first faces you talked about the thing that they read appears and they loved and they decided not to buy, and you maybe can talk them into buying in any way. But you've got to be very clear that that's not what you're doing. Like you understand that they loved it, that they're not going to buy it, and that you're not doing but you know, you're suddenly going like, maybe you should have bought it, maybe it shouldn't be your manager. So that's phase one. So there's three phases of beating. Phase one is talk about the thing that they read of yours that they liked, and maybe try to convince them by afterall. Phase two is open assignments. Hopefully, your HR manager has asked them in advance. What open assignments does this production company have? That that they are looking to hire writers for? What novels have the option that then they couldn't get anybody to crack? What what you know, idea, crazy ideas this producer have that he's trying to hire some screenwriter to do that. You want to find out what are your open assignments and you want to pitch them on what the open assignments are. Hopefully you found that advance with the open seminar and you prepare to pitch in advance. And then step three, is you're going to pitch them on your new one. And you're going to pitch them like then they're going to ask so what are you working on? And you're going to say Oh, I'm working on you know, it's about a cow who goes back to ancient France, you're working on whatever you're working on and you're gonna pitch them but that's the least likely thing that's going to come out of it is they're just going to buy a wild pitch from you. And because here is the number one thing I learned from selling and more importantly from not selling, and I have never gotten into reading a bunch of sales books and I'm sure there are sales books out there that say this but I've never encountered one. And to me, this is the number one lesson of sales. And then is that do not sell them what you came to Sell. Sell them with they came to buy. Oh when you were meeting with that's good when you were meeting with a buyer. They the only reason anybody ever meets with a salesman and that's what you are. You're a salesman. The only reason why anybody ever meets with a salesman is if they have to buy is if they are in trouble and they are out of product and they need new product and they're going to get fired if they don't buy new products. That's their whole job is to gather up new product and they're out of product. They're running out there in a panic they need to buy but they're not going to buy what you came to sell. They're going to buy what they came to buy, and they know that dynamic you don't you If you're just a young screenwriter, you don't know that yet. But once you have figured that out, then the game begins, you're playing a game, you're playing cat and mouse, where you are trying to trick them into telling you what they came to buy. And they are trying to hold their cards close to the vest. And they're, they want to hear your pitch and see if it's what they came to buy, they don't want to accidentally reveal to you the secret of what they have come to buy, because then you will pounce and pitch that to them. And this is true of if you're writing, you know, if you're writing specs, this is true. If you're writing, this is true, if you are doing adaptations, if you're pitching your take on a novel so that you can get hired to do the adaptation. Here's the biggest occasion I ever get hired to write, here's how I get cuz I'd worn this at this point. And I said, Oh, you know, this is an amazing novel. And it's going to be so tricky to adapt, because you can either go this way with it, or you could go this way with it. And then I shut up. And I said, Oh, it's so tricky. You can go this way, or this way or that. silence, awkward silence. Awkward silence. And they're like, Yeah, well, obviously, yeah, you got to do a, and I'm like, exactly.

I pitched them option A. Now I if they had said option fee, I would have pitched them option B. But you have to treat them that's into telling you what they came to buy. You know, the same thing is true. You know, there's a great story that Simon Kinberg told me at Columbia, because he went to Columbia. And then he came back to talk to some of the people there. And he talks about how, you know, his agent was like, I'm going to sit you get you set up, you're going to be pitching to universal. They want to hear horror pitches. And he of course is first thinking I'm going to sell them when I came to sell. I've got great horror movie. It's great. I know. It's great. They're gonna love it. I'm gonna I've got a half hour pitch for this great horror movie goes in pitches that they're like, no. It's like, Oh, crap, says, Well, I've got in the back of my head. I've got some 10 minute pitches for other good horror movies, pitches, 310 minute pitches, they're like, no, he's like, Well, I've got some five minute pitches. I'll try some of those. No, shut them all down. He's like, Well, this brings me down to I've got six different one line pitches, you know, or just titles, and he starts pitching those. And then he gets to his final pitch. He says, I just got to words, Ghost Town, and they say sold a million dollars, boom, here's the check. And he and then he said, and of course it's never got paid. And then of course after he had cashed the check, and he was like, you know, ci, you know, the other things I pitched you were so developed and they had these brilliant you know, twists and characters and, and everything that a story is supposed to have goes down, didn't have any of that watch by goes down. They're like, Well, what we really wanted is we won a horror movie that could be turned into a attraction at Universal Studios, Hollywood, and Universal Studios, Ryan, oh, and all your other movies you pitched us couldn't be turned into attractions at Universal Orlando. But as soon as you said Ghost Town, oh, it's a movie about an evil ghost town. It's about a haunted ghost town. And boom, we know how to do that we know how to build a ghost town at Universal Studios. And they and they did not tell him that at the beginning of the meeting, they did not tell him what they had to modify, because they know they are more specific than you are. They know that. If you are sophisticated, that if they tell you what they came to buy, then you're going to go well, what a coincidence. That's what I came to sell. So they know not to tell you what they came to buy. But they know in their heads, they they have come because they need to buy universal. That executive at Universal was told you have to do what nobody likes to do, which is you have to meet with sales. Nobody in the world wants to meet with a salesman. Alright, but you have to go out and meet with a bunch of salesman. Because we're out of material we don't, we need to build a new attraction at Universal Studios theme park. It's got to be based on one of our movies, none of our movies can be turned into attractions, Universal Studios in Bern, we've got to meet with some people, but let's not tell them what we want. Let's not tell them what we came to buy. And let's hope that they have something to sell. That happens to be what we want to buy. And your job as a screenwriter is to figure out what they came to buy and sell it to them.

Alex Ferrari 1:14:14
That is one of the best answers to that question ever. Now where can people find out about you and your work what you're doing?

Matt Bird 1:14:27
So, first and foremost, you can buy my book, The secrets of story, innovative tools for protecting your fiction and captivating readers. You can listen to my podcast secrets or podcasts, you can watch my youtube channel on the secrets of three YouTube channel. You can hire me to do manuscript consultation, go to the secrets of story.com I should say you could read my blog at the secrets of story.com and you could click on the top button on the upper right and click on manuscript consultation and you can hire me to do that. And also if you want to come homeschool my kids, then you could trade services then I can trade services with you. And you're just gonna have to wear a hazmat suit and homeschool my kids, and then I'll do anything for you. I'll paint your house.

Alex Ferrari 1:15:09
Fair enough, Matt, it's been an absolute pleasure having you on your show. Man, thank you so much for being on the show and dropping those knowledge bombs on the tribe today, man, thank you so much.

Matt Bird 1:15:17
Thank you so much for having me. This has been a lot of fun.

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