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IFH 539: How to Make an Indie Film Against All Odds with Tzvi Friedman

Tzvi Friedman

As filmmakers we all have challenges to make our films. Today’s guest had to deal with obstacles that most of us would never have to. We have on the show filmmaker Tzvi Friedman and he has on heck of a story to tell.

Tzvi is a writer and director based in NYC. He was born and raised in an ultra-religious community where almost all cinema was contraband. Growing up he secretly watched countless movies under his covers and sneaking off to the cinemas. At 18 he started making films, becoming a social outcast, but that didn’t stop him.

He has since directed multiple short films. At 21 he crowdfunded $10,000 dollars and made his first feature Man.

Tortured by his inability to feel emotional or physical pain, a man finds murder to be his only respite – until he meets a lonely woman whose compassion awakens something inside.

After he finished shooting the film, by some miracle, veteran producer Cary Woods (Swingers, Scream, Godzilla, and Rudy) discovered his film and jumped on as an executive producer to help Tzvi finish the film.

Enjoy my inspirational conversation with Tzvi Friedman.

Right-click here to download the MP3

Alex Ferrari 0:00
I like to welcome the show. It's the Tzvi Friedman, how're you doing?

Tzvi Friedman 0:15
I'm doing good. I'm doing good. How are you Alex?

Alex Ferrari 0:17
I'm doing good brother. I'm doing good, man. Thank you for coming on the show, like we were talking about earlier, before we got on the air is I get, I get hit up almost 20 30 times a day now. Without question by filmmakers wanting to be on the show. And I try to make I try to make as much room as I can. But at a certain point, we can't hear the same story again and again and again. You know, like, you know, I've made my movie for 5000 bucks. That's great. And if it was 1991, I'd probably have you on the show much faster. But your story actually kind of has a very unique, it has a few unique elements to it. So we're going to get into that as well. But can you tell the audience a little bit? Because you were talking earlier. You've you found me. You've been listening to me for a little while. So how did you find me? And and how have I been able to even help you? On your on your path?

Tzvi Friedman 1:04
Yeah, sure. So basically, you know, when I decided to get into filmmaking, I knew right away, I wasn't going to do the college route, the film school route, for various reasons. So you know, YouTube, to me was sort of the, you know, wealth of information. Everything is on YouTube nowadays. And you can also listen to various channels, and one of them was Indie Film Hustle. I mean, I have a lot of friends who listened to you and all your channel, you know, pretty popular among us some, uh, we call the underground filmmakers. So, yeah, so we just listened to it. And I also saw your evolution, which is pretty wild. You know, like, I remember, you were talking to, you know, sort of like mid level producers and directors and now you're talking to Oliver Stone. And you know, it's pretty, pretty crazy. And congratulations to that.

Alex Ferrari 1:53
Thank you know, I've been I've been very, I've been very humbled and blessed to be be speaking to the people I've been speaking to lately. And it's been, it's, it's been humbling to say the least, man. And it's, I'm glad and a lot of my audience have heard just told me that they're like, man, I've seen you when I was there at the beginning, when you were just talking to like, you know, you know, just young filmmakers. And now you're, you're talking to, you know, legends and things. And it's been very, I look, man, if I can get any information out of those guys, and gals, and bring it to the underground filmmaker, to an independent filmmaker who didn't have the opportunity to sit down for an hour to talk to I would I want to, I want to be able to do that. So, but thanks, man, I'm glad. I'm glad I've been of service to you on your journey. And I always find it fascinating how you how people find me, and like and how it you know, because I don't get to talk to people often. You know, listeners I generally, and you see them at a film festival every once in a while. So how did you get started in the business? Man, what made you want to jump into this ridiculous business?

Tzvi Friedman 2:55
Was a good question. I don't know if I made the right choice no I'm kidding. Um, it wasn't really like that. It wasn't really so much of a business. And like most of us, you know, it was, um, you know, I was obsessed with movies from a very young age, I didn't really know that somebody made movies, you know, you don't realize that there's like, somebody orchestrating the, you know, the story. I'm actually I think I wanted to be an actor to tell the truth on way back like that. Like, I think that I wanted to be in the movies. That's all I wanted. From a pretty young age. And then I'm not sure exactly when I realized that there was a director, I think it might have been a mini doc about the making of Lord of the Rings. And I remember seeing Peter Jackson, it was like two in the morning or something. It might have been the hobbit I'm not sure. Anyways, and he's driving to like, pick up the DP or something. And just like the whole vibe, and the whole, you know, they're all joking around. And I think that might have been, you know, when I started to realize that there was this one guy, you know, there's puppeteer, basically. Um, and then I just became obsessed with the concept of the director, you know, and, yeah, yeah. So

Alex Ferrari 4:03
I remember I remember in The Lord of the Rings, Docs, this is when the First Lord of the Rings came out, that he released that same DVD set that just had like seven hours or 10 hours of like, how they made it on each movie. And the one thing I always never forgot is that he had his, he had his crew carry around a lazy boy. And that was his director's chair. Like a recliner, like a full not like a director's chair. He like how to full recliner and they would just carried around from set to set, and he would sit there and he do everything and then he get up. I was like, why hasn't that become a thing? I have no idea.

Tzvi Friedman 4:41
Well that's Peter Jackson though, you know,

Alex Ferrari 4:43
If you're Peter Jackson, and you've already released the first Lord of the Rings, I think you can get away with this stuff. By the way, everyone listening. If you're an independent filmmaker, do not I repeat, do not bring a recliner on set and say it's your director's chair. People will hate you

Tzvi Friedman 5:00
Yeah. Yeah, sorry. No, no, no, just about the director's chair. I remember, you know, my first few short films, I never sat down, you know, just sure the whole time adrenaline rush. I remember seeing Roger Corman, you know, very some interview of his not too long ago, he must have been pretty sure he's still alive, right?

Alex Ferrari 5:21
Yes, he is still alive.

Tzvi Friedman 5:24
And he was saying how, you know, asking, like directors advice, and you think he's gonna talk about lenses and whatever, or whatever it might be. And he says, just make sure to have a chair to sit down. And you know, that was his. That was his advice.

Alex Ferrari 5:38
I spoke to a steady cam, I think that the inventor of the steady cam, and he goes, What's the best piece of advice for anybody who wants to learn a steady game, and he's like, good shoes. Comfortable shoes is the biggest piece of advice. Now, tell me a little bit about your background, before you jumped into filmmaking? Because from what you told me in your email, you know, filmmaking is not really looked nice, very positively by your family. So how did what would that? Because that what are the struggles you had to deal with with that?

Tzvi Friedman 6:12
Yeah, so you know, I'll speak vaguely a little bit, because I don't want to get into much rattled, but I'm sure but basically, I come from a religious community or ultra orthodox community, Jewish community. And I think like a lot of very far right, religious communities. That's a far right, I don't mean politically far out, I mean, religiously, very conservative. They have a weird relationship with movies in general, and with Hollywood business, just the concept of Hollywood, Hollywood is sort of the Boogeyman. For a lot of people, in my community, and on Yeah, it's a, I think, um, a lot of it has to do with, you know, Hollywood sort of was the, the front runner of the, you know, counterculture revolution. And I think a lot of it started there, you know, a lot of, you know, just the way, Hollywood, you know, the sexuality in Hollywood, you know, 60s and on, you know, Rebel Without a Cause all these movies, you know, were seen as a threat to, to religious communities and to my community. So that's part of the part of it is like, so Hollywood's this big, scary thing. And there's a lot of immorality there and things like that. Um, and then, yeah, I think that's, that's really what it is. So in my family really was the same thing. You know, modern movies, I wasn't able to see Star Wars or Pirates of the Caribbean and stuff that's, you know, pretty much tailored for kids even that, you know, because there's a fear that it has traces of, you know, either ideologies that disagree with the religion, you know, postmodern idea, and things like that, or, you know, explicit scenes and, you know, stuff like that. So, um, so that's basically where I come from.

Alex Ferrari 8:03
So alright, so then you you see a little film called Star Wars. What happens after you see Star Wars? By the way, you're not the only one who saw Star Wars and like, James Cameron did that too. So that you're in good company that Star Wars changed your life.

Tzvi Friedman 8:19
Yeah, I hope that was unique, but I guess, not so much. Yeah, no. So So I had a neighbor who was, you know, also religious, but more modern than me. His parents were more chilled, so they let him see a lot of stuff. And he would just rant and rave about Star Wars. And I didn't know anything about it. But I just, I just knew I had to see this thing. He had the toy lightsaber, he had like, video games. So I just, um, yes, I just looked it up one day on my dad's computer. And I saw a new hope in like, parts, I'm pretty sure at one time, if not the whole thing, or part of it was just on YouTube. This is, you know, I don't know, 15 years ago, whatever it is. Um, so I saw the first the first Star Wars and, and, you know, I think I always had my mom would read us, like science fiction and books. So it's not that I you know, I, I knew about these worlds, but only in my head. Sure. And then when I saw Star Wars, the first time I actually saw it on a screen that that in movies, people are able to do this, they're able to, you know, create these crazy fantasies and these worlds and it was as simple as that. It just, you know, it was it was like the Big Bang for me, you know, it was Yeah, and I just became obsessed with Star Wars and playing Star Wars with my brothers and having lightsaber fights and stuff and right so I think the Star Wars obsession really was like the story of the bug that bit me you know,

Alex Ferrari 9:45
Yeah, the as I as I like to call it the beautiful disease, or the beautiful infection that is filmmaking, one because once you get it, you can't get rid of it. No matter how hard no matter how hard you try, or no matter what obstacles are up and to be in your way. It's something you just have to do. Just have to do. So which brings me to your first movie, man. How did you you know living in the in the environment that you were living in not getting much support I'm assuming from your family or community? How did you generate the not only the energy to make it but to find the money for it and all that whole thing? So how did that whole process come along?

Tzvi Friedman 10:24
I didn't know I didn't dumb and think as you can see.

Alex Ferrari 10:28
You look, you look as you look as old as I am. And I'm joking!

Tzvi Friedman 10:35
Oh, yeah, it's so basically trying to get the timeline. Right. So basically, I went to Israel, actually, I went to study in Israel, you know, on the hopes of becoming like a big rabbi or whatever. And it was a very intense thing. It was a good experience. But it just didn't work out for me. A lot of good friends who went there to study. But I was a movie addict, the movie junkie, like, that's how I got through high school. Like, you know, there was a time where I was dorming. And in a very serious religious school where, you know, if they would catch you with watching a movie, you were thrown out. And we just watched movies under our covers, literally, I remember seeing Schindler's List in my dorm room on a tiny phone, you know, for the first time,

Alex Ferrari 11:17
I'm sure, Stephen, I'm sure Stephen exactly how he wants you to watch it.

Tzvi Friedman 11:20
So, so basically, so basically, when I came back, I got a job as an assistant teacher in a school. But it was just a soul crushing job. And, and I just had this, you know, like, buzzing my ear, like this little whisper in my ear. And then eventually, um, and then I had a friend who passed away, sadly, and, and right before he passed away, I was talking to him about I want to be a director, you know, and he came from the similar we grew up together, went to school together. But he, but at the time, he became more open minded and everything. And we both we saw a Goodfellas we saw, like all the classics together, I saw Goodfellows in his grandmother's basement, you know? So, you know, he was very positive about it. And he said, You know, I think you should do this, and then he, and then he literally died a week later. So, yeah, he was, he was an incredible guy would do dinero impressions and all this. So. So that really compelled me, I think, like, I remember being at his funeral and his burial. And I just felt really angry. And I just decided, like, I'm just gonna try to do this, you know. So I basically, um, you know, I had this idea for a short film. Turns out the short film was gonna cost like, $100,000 to make, you know, that's how it goes. And you first start, you write a script, it was like a mixture of Blade Runner and all these different things. And, and I remember, like, I went online, I was looking for a producer, and I found some girl on Upwork I don't remember one of these things. I wanted the, you know, the film sites. And she said, Yeah, well, I'll produce it, you know, so I meet with her, she said, Oh, first we have to make a trailer, you know, like a sizzle reel, or whatever, to raise money through Indiegogo. So basically, we ended up getting $2,000 from this. Basically, I used to work with special needs children. So there was a kid I was taking care of, and his dad was like a big fan of this movie obsession of mine. So he gave me like $2,000 cash on the spot for the trailer. Amazing. So we made this trailer. And it was an utter disaster. I mean, it just didn't work out and we raised like $100 is like my older brother who gave them money you know, like on Indiegogo was pretty embarrassing. So then, you know, it was like back to square one again. I'm like, How in the world is this gonna happen? It just is, you know, the trailer was pretty good, I think but it just didn't fly. It just didn't work out. And then I remember I was watching Vice News did a thing on Christopher Nolan's following they interviewed him about zero budget and I was watching his advice and he basically said just take a camera you know the the thing that they say but to me the thing about him certain filmmakers you could see like you could tell they sort of come from the underground world but here's the guy who made inception and all these things. And then I saw a following and it's this real you know guy yeah, like glued together you know with popsicle sticks or whatever it's a brilliant film brilliant but um, but it just it's It's unbelievable to see that he went from there to there. So I basically he did it advice I took a camera I shot a short film you know, I only money was to the camera and stuff into the makeup artist. And I felt it was okay you know like I put it out there some people liked it. Some people didn't. But um, but that's that's basically how it starts just kept making short films. Then I produced a short film for this thing called the indie film collective. I was an interesting experience. And then we made another short film. And then just over time making all these short films, I picked up a very small following on the internet. I mean, when I say small film, I like maybe 10 15 People, whatever it is, but it was enough that at a certain point, I just decided it's time to make a feature film. And, you know, and I kept trying to make feature films or like trying to get or get it off the ground, but it just never worked, you know, and my older brother, he's a pretty well to do successful business guys completely self made. And he just said, you have to you don't be embarrassed, just have to ask people, you know, and again, you know, where I'm from. People don't really know what that like, there's no such thing as somebody's going to make movies. It's, it's bizarre, you know,

Alex Ferrari 15:32
I know the feeling. I know the feeling.

Tzvi Friedman 15:34
Yeah. It's what the other people do, you know, like, it doesn't it's not a real profession that could ever happen. So I think I was at my friend's engagement party, or, you know, ultra orthodox engagement party, and I just summed up the cards, and I just started asking people upfront, I said, you know, could I have money for my movie? And they're like, You're movie what? You know, and I think I quickly explained why I was like, trembling. Yeah, making a movie, you know, and then Christopher and all I can just try to explain to them, and a lot of the guys there that just very kind people very generous and said, whatever, let the kid go do his high school play or whatever they were doing, you know, we I raised like, $800 to $1,000, literally that day, just from asking people, you know, just basically bullying people to giving me money. And then with that seed money, we I joined forces with a friend of mine, and we basically started raising money online crowdfunding on Indiegogo. And we raised like, $8,000 that way, and I put in another 1000 of my own, and we basically managed to get the budget together. Um, but yeah, but there was no, it wasn't easy. Let's put it that way.

Alex Ferrari 16:38
So so then when you get the movie done, then you're now and you basically got it in the can. But from what you told me, you basically, were kind of kicked out of your house, and you were like, sleeping on the floor on a couch with your sister. You know, we all have struggles as filmmakers, man like there's no question this is you're trying to get your feature. May we all got a bag, we get a bag and you know, sometimes steel. Do whatever you got to do to get the movie done. Yeah, exactly. And, and that's the insanity of being a filmmaker, but, but you have the extra stress of also not having a place to live in at this point. And all that stuff. How did you break through that man? How did you break? Because I've never experienced that. I always was curious.

Tzvi Friedman 17:21
Yeah, yeah. So. So also, throughout the shooting, we shot once a week. So I was shooting once a week. And when I'm shooting, I feel like you know, you feel you, you're on top of the world when you're shooting.

Alex Ferrari 17:30
Oh, yeah, it's a drug, it's a drug. Absolutely.

Tzvi Friedman 17:33
It's a drug your high, you know, and then I would come home and not, you know, my siblings are amazing, you know, my brothers, they're very supportive and stuff, you know, but I don't blame nobody, you know, like, how are they supposed to know what the hell I'm doing? I you know, and it's not just, it's not just a religious thing. A lot of parents aren't, you know, regardless, any, anything in the arts is insane. So I would come home, I come back here, and they'd be like, you know, there was, you know, you're kind of like a rock star when you're directing. And then you come home and it's like, you know, you it's like, coming back to the slums. You know, you're, you're, it's like a descent. So it was really pressing, in a way it was like, swinging between these different worlds. And, yeah, and then. So the shooting itself was, there was a lot of a lot of stress in not just the production, but just the, like this dichotomy or duality that I was dealing with, going from basically sinning, you know, doing the grave sin of right, you know, making movies, which is this again, like, sort of, like, taboo satanic thing, and then and then coming home and you know, whatever, participating in the Sabbath and all this stuff, and then yeah, then we finished we wrapped shooting, it wasn't the most satisfying production, you know, again, it's, it's the first feature film, sure it for a penny. And then I come home and, you know, I'm again, I don't want to tell tell you too much about I'm sure. Basically, it's a combination of, you know, I wasn't I didn't have a proper income. You know, I didn't really I wasn't making money didn't have a real you know, my parents were very worried about me, you know, I didn't have a career path. And then again, it's the movies it's all these things coupled together. And I basically just pissed off enough people and they were like, you know, it sparks flew and I basically was told nicely to leave and I went to my older sister, you know, who was living in Queens and I just I was just sleeping in her husband study on a mattress on the floor. And it wasn't that bad though. They were pretty good to me and all and um, but I was really desperate to get a job you know, it was kind of like the Wake Up Calls like alright, this movie dream probably is not going to work you know, I made this movie wasn't edited at all. We didn't caught it just a bunch of hard drives at this point. It was just hard drive just sitting there my editor Christian who works for complex media who I met a whole different story but he edited all my shorts basically. He put together a trailer for me and a reel because I you know I call I'm like frantically saying I'm doomed. And he was, he's always been like, he's my right hand, man, you know, like, it's not for him, I wouldn't be anywhere. So he was really supportive. He's like, I'll make you a real don't worry about it, he made me reel made me a trailer. And I put it into a resume and I just started applying to film jobs, because I didn't want to go back to being an assistant teacher, whatever it might be. Um, and, and I went to Mandy, my older brother, I was so broke, I didn't have like, $1, you know, filmmaker. So my older brother, he paid for my Mandy subscription, you know, for like, a month. And I'm just applying to like everything in the world, you know, Pa D, should I remove old picture, low budget horror movie and all this stuff. And I applied to maybe 3040 things or whatever it might have been. And then I applied to a director gig like a horror movie director gig. And of course, you know, that would, that would have been great, you know. And then like, a week later, I got a call from some guy, the producer of this horror movie. And he's like, is this three Friedman? I'm like, yeah. And he says, um, you know, I saw your resume or whatever, why don't you come down and let's, let's have a chat, whatever, let's get lunch, whatever it was. And I was like, oh, yeah, I'm gonna get the job. You know, I'm so desperate now, at this time at this point. And I remember it's snowing, freezing cold, I go out there. And like, a second I meet the guy, he's like, you know, I don't think you're the right fit for the job. And I'm like, Oh, great. Another one of these, you know? Yeah, meeting time. Um, and then he says, but um, I saw the trailer for your feature, I saw some of your shorts, and I really like it. And I sent your work to my friend Cary Woods. I have no idea what that is. But again, this guy, this guy, you know, he thinks he assumes I know, you know, like, he doesn't realize like, you know, where I'm coming from, you know, that I've no, you know, connection with the business whatsoever. And he's like, he wants to he really wants to meet you. So when I leave the meeting, I call up my editor, Christian, and I say, Oh, my God, this guy. He said, Cary Woods his whole thing was I looked up, I Googled Cary Woods right after, and I saw his credits. Um,

Alex Ferrari 21:52
He's a legend. He's a legend. Yeah.

Tzvi Friedman 21:54
Yeah. And Christian, my editor. Again, I love him. This is to disparage him, but he just was like, come on. And you know, you because you know, people, he's been in the business much longer than me. And he's in a much more professional, severe. And he's had horror stories. So he was like, you know, I wouldn't just don't get don't get your hopes up.

Alex Ferrari 22:13
Right. I would say the exact same thing if you were talking to me.

Tzvi Friedman 22:16
Yeah. And like, I waited for like, a week, I was like, should I call back this guy and ask him and like, I was waiting with my phone. They're like, you know, and then I get a call from this producer again. And he said, Why don't you come over Friday evening, for dinner with carry, he'll be there, you know? So I go, there I go, I go to this, like penthouse again, like, you know, I didn't grow up poor or anything, but you know, just regular middle class. Sure. Family, five siblings, a, you know, everybody that lives very simply where I come from, and all of a sudden, I'm in this, you know, crazy apartment. And there's Carrie, and he looks like right out of his Wikipedia page. You know, it's a little weird. I was like, I kind of thought, you know, but, um, and, you know, like, we didn't really talk March, you know, I didn't, I didn't try to sell myself or anything. But it was it was weird to be in a place where like, everybody was filmmakers. on a on a slightly high end on a slightly in a much higher level than me all in the business. And who appreciated my work, which is really surreal. For that's a cool experience Yeah, it was, it was also like another type of high, you know, like, I was used to always feeling guilty about my work. And, you know, at one time, I would show it to my work to my parents, but they just didn't understand it. They thought it was bizarre. You know, and, you know, my dad would watch very, my dad has a good taste in movies, but it was more very conventional, very formulaic classics. And here, I'm trying to make like a button. Well, weird, experimental, right? Yeah. And he's like, you know, what's with the hands, or whatever, you know, so getting that or even my religious friends who love movies, but like thing, like, they want to watch like Michael Mann's heat or something. They're not, you know, sure. Are all French movies. Um, so basically, yeah, so that was a really great feeling. And then a few days later, Cary texted me said, Hey, let's get let's get coffee or something. And we got coffee. And you know, we just talked movies, and he has all kinds of crazy Hollywood stories. You know, your hero complex is Robert De Niro. So in Marvel, here's my favorite actor. So we spoke about that he worked with Warner Hertzog on Playboy, just endless stories. And he also was an agent before he was a producer, you know, so he's all kinds of stories about that. And then what I don't remember exactly the timeline, I don't want to distort the facts. But but more or less, he basically called me up one day and he said, Hey, I'll help you. I'm going to try to help you finish your feature film. I'll see if I can get some investors and whatever. Um, and, and yeah, that like my, you know, you can imagine I was like in seventh heaven. Um, and then we got investors. He got me a lawyer. And then he actually connected with this unbelievable film producer Jonathan Gray, who's an indie film producer. or also did a bunch of pretty flannel pajamas and blue capris, and you name it, he did a lot of very critically acclaimed films Dark Knight, not the Dark Knight Dark Knight, which went to Sundance couple years ago. And he basically became a producing partner with carry on this film. And he gave us an office at his studio, gigantic Studios, which was insane. Just like Monster just squatting there. And me and Chris Christian and I, my editor. We just were coming there and I was able to pay Christian finally, and I never paid him in my life. Am a few dollars, you know, that was nice. And yeah, that's a sort of the story in a nutshell. I don't know. I'm just wow, man.

Alex Ferrari 25:40
That's that's that's a pretty remarkable story. Because that was the twist that that also added another layer to this onion, that is your stories, because like, you know, trying to get your movie made all this kind of stuff. But then all of a sudden getting a major producer like Carrie woods on board, who's a legend. He's an indie film Legend. I mean, from swingers to kids, and so many other movies he's made over the years, you know, to get him on board with essentially a first time filmmaker, I was fascinated by how the hell did this happen. I always love these little stories of how people connect and how things fall apart, fall into place. And it's just luck being at the right place, right time. Like, in what I don't want people listening to understand this is that there is no path that you can copy. You know, I wasted a good decade trying to figure out how to copy Kevin Smith pass or Robert Rodriguez's path, or Ed burns path like these, these guys, you can't can't copy their path because their paths are unique to them. So the time frame when that happens, so you place an ad, go for an interview, they happen to watch your short a I have a friend of like there's so many things that were magical,

Tzvi Friedman 26:54
It insane, insane.

Alex Ferrari 26:57
It's luck. It's luck. But if you didn't have all those shorts, if you didn't have a trailer, if you hadn't had a movie, ready in the can, nobody would have it, this wouldn't have happened. So it's it is truly when luck meets preparation. And that's exactly your story. It's It's pretty. It's a pretty magical story. So now, where are you with the movie? You're still finishing it up in post, so you're getting ready to put it out to the festivals.

Tzvi Friedman 27:22
Yeah, so we are we already submitted to a bunch of festivals, but it's still a quote unquote working progress. We're doing the music now. That's where we're at now. So we're picture locked, we're doing the music, literally, like we just started yesterday. And also the color which we're basically finished. Um, and yeah, we're just we're just trying you know, you know, nowadays you have you know, it's not like it used to be now you have literally 10s of 1000s of films, you know, everybody with their $100,000 movie. There's just a lot of competition it's very easy to get lost in the pile. Um, and yeah, it's it's really it's sort of playing a lottery you know that a day.

Alex Ferrari 28:05
Yeah, it's it's pretty in you know, if you've listened to the show, and you've seen the show, you know, I've talked about distribution and how to get your movie up there and stuff. It is very difficult to get an independent film with no you have no stars if I'm a mistake you have no faces are stars in the movie.

Tzvi Friedman 28:20
We have some future stars I'm on my right to say that to be nice. We, particularly the main actor in our movie. On time, he was on the Broadway show, cabaret. Sam Mendez is a production but he's a brilliant actor. Brilliant. His name's John Peterson. A shout out to John Baba he he's really remarkable you know, these series that we've been showing the movie to now like we you know, we're showing it to all sides forever they're all like wow you know so the thing is if Yeah,

Alex Ferrari 28:52
Yeah so but but as far as distribution is concerned, yeah. Yeah, if I walk into distributors room and like, Hey, I got a lot of future starts it's gonna be like, get the hell out of here. But no, but not not lack of talent, but lack of star power means recognizable faces. Right? So without that it is difficult to do it unless you can a kid into a film festival that could be you know, that likes it and gets some awards and maybe get some attention. But you know, it just as a non it's an you haven't asked me for this advice, but this is what I would do. I would use Kerry Woods his name as much as he allows you to use it to open doors for you because that name does carry a lot of weight in the indie film space. And that they're like, wait a minute, if Kerry's executive producing this guy's film, I should maybe watch it because of his track record. So you've got an ace in the hole without question. It's not gonna help you it might help you a little bit in distribution but it will definitely help you in the film festival circuit without Question

Tzvi Friedman 29:55
Yeah, there you know, I got like, I don't know how what I'm allowed to say but like you

Alex Ferrari 29:59
Don't Don't say I don't want to get in trouble don't get in trouble.

Tzvi Friedman 30:02
Exactly. I don't either want to get in trouble but no definitely carry but not again, not just Cary we have, we have a lot of the Cary sort of built an army around the

Alex Ferrari 30:10
Right. So um, it's amazing that he, it's amazing that a producer of his magnitude who's done so many films over the years, still is hunting for that, you know that diamond in the rough. It just trying to grab something and trying to help a filmmaker along and that's another part of the story that I love is that someone like him is not too high up in the mountain. We're all the gods, the filmmaking gods live, like mountain Olympus, you know, where Spielberg and Lucas and all those guys live? That they're able that he's still willing to to do because it doesn't have to mean he's completely doesn't have to do anything. But he wants to because he loved the process so much and wants to help young voices come out. So that's a really, that's a really pretty awesome part of the story. So I'll gotta get Carrie on the show. One day, I want to talk to Carrie.

Tzvi Friedman 31:04
Thank you. I think you do it. Yeah. Yeah, he's, he's just a really, I mean, you know, I don't know why he decided to do this. You'll have to ask him.

Alex Ferrari 31:14
You're like, Man, I don't know why I'm here. I don't know how this happened.

Tzvi Friedman 31:19
Kind of like, you know, the movie being there. Which is actually when it carries favorite movies. Oh, yeah. Oh, I love the colors. Yeah, just like he's just like this, you know, um, I think he's supposed to be on the spectrum, if I'm not mistaken. And he's just, just like, stumbling into you know, power, you know, the powerful people and and all these rooms, and you're just like, whoa, what am I doing here? And I get that all the time. You know, like, I'll be at an like, again, like, once you meet these people, all of a sudden, you're at these events. And also, you're meeting these people who somebody people inspired you to, like, do this thing now. And you're just, it's bizarre, and you're not sure and they ask you like, who are you? And you're like, I'm not sure who I am. But um, you know, security? Yeah. But um, but Buckcherry is a really righteous guy. I think he's a really, he's just a really good person, you know, above all else. He's he really, he's, like, a real cinephile. He really loves, you know, even though he might have produced some really big commercial movies, too. But he, he just loves cinema. And, and I think he just really wants to try, you know, he sees himself sort of maybe again, I shouldn't, you know, you have to ask him, but my read is that he really feels like a guardian of cinema. And, yeah, and that's why I got lucky, you know, I bumped into him, but um, you know, but yeah, that's why he again, he didn't he hasn't just done this for me. I'm not the only but pretty much. Many of the directors he's worked with were all first time directors, you know. And

Alex Ferrari 32:51
Doug Liman Yeah. Doug Liman with swingers and John Favre, and that whole crew, I mean, helping them along, and the list goes on and on. I mean, he's helped so many filmmakers

Tzvi Friedman 33:02
M.Night Shyamalan.

Alex Ferrari 33:04
A couple guys, a couple guys,

Tzvi Friedman 33:05
A second, like legit movie, like, I might did like a low budget, indie that went to a bunch of festivals, but his, his second, you know, like, more studio film or whatever, Carryade that happen. And, yeah, the list goes on forever. But um, you know, yeah, so it's really cool. And also, another cool thing is that Cary's producing a film called Maggie Moore's, which is a Jon Hamm movie right now, you know, in New Mexico. So it's just funny how we're making our little $10,000 movie and stuff and Carrie sending us notes. And then he's, you know, busy with these guys. It's really weird.

Alex Ferrari 33:38
It's and I just, I also, I also wanted to have you on the show, because I want filmmakers out there listening to see that this has happened Still, these kind of little, this lottery ticket moment, there are these are kind of lottery ticket moments. I mean, look, look, you're not making the next Marvel movie yet, or anything like that. But you are definitely on a path that will hopefully build a career for yourself and having a champion help you and we all everyone needs a champion Spielberg to look, you know, every one of the gods, the filmmaking gods that we look up to had a champion. If it wasn't for Steven Soderbergh, Nolan wouldn't have gotten insomnia. And without insomnia, he wouldn't have gotten Batman and the rest of that goes on and on if there's always a champion. So I'm just glad that that, that we could put this kind of story out there for filmmakers to hopefully hold on to and go look, there's a hope you got to just got it. The thing is that you just have to do the work without expectation because that's exactly what you did. You did the you didn't have any expectation of anything happening to you. Other than hopefully this is going to get made and hopefully I'll be able to do another one, let alone teaming up with carriers and becoming Oh. Let me ask you, I want to ask you about what is when you were on set, I always like to ask the question when you were on set, shooting one day a week, which is fascinating, which is awesome. Yeah, it was awesome. What was the toughest day on set, like that day that you felt everything was gonna come crashing down around you? And how did you overcome it?

Tzvi Friedman 35:16
That's almost every day, but many days. I'm like, we just have crazy, crazy stories. I mean, again, not. Not anything new but but fun. You know? So we were operating with like, it was a tiny who, first of all, like, some of our crew pulled out, you know, last shock. Last, Shocking. Shocking. Exactly. So we have to do the scramble, Facebook, all that all that jazz. Went to makeup artists like I don't you ever saw manbites manbites dog,

Alex Ferrari 35:43
Of course. It's amazing, amazing film, everybody listening, watch man bites dog. It's on criterion,

Tzvi Friedman 35:50
They keep killing the sound mixer. The reservoir. So that's basically what it was like, we were going through makeup artists like a revolving door, you know? Because again, we didn't really have money. So that's how it goes. Right? Nobody first you know, very people want to get and it was in the middle of the winter. But the second day, the second the second day, which is the second week, it was going to be one of these 18 hour days, and we're shooting in multiple locations. And we were at the beach, we decided to make it into the film and None None of this footage. And all of a sudden, again, I don't want to I love my crew and everything. But somebody said, Oh, we don't have we didn't have anything, we could have dumped the footage and we didn't have enough memory cards, let's just put it that way. It happens, bro. It happens. You're like one memory card, you know, and so that that was like one of the that was you know, I just started I had a full on panic attack. Um, and whenever we ended up having to drive over again, and laptop and good memory card was crazy. I mean, something as simple as that, that we didn't prepare for obviously, it was a little ridiculous. But still, we had like, I don't know what it was like a 64 gigabyte, you know, like, the whoever was supposed to bring that stuff didn't bring that stuff. That was one of them. And then we had another shoot. Well, also, we were shooting in a lot of places that were given to us as a favor and paying for it. Sure. So one of the places we were shooting at, I just remember being terrified of like things breaking, you know, and of course, we ended up breaking something. And then it was the whole thing was like who's gonna talk to the owner who's gonna make the call. And we'll just read tickets just together with the whole supervisors, just like fear because like, everybody was just like, let the kids do their thing. Let them play a little bit, you know. And then the craziest thing was, we were doing a reshoot of scene, a murder scene. And this is like, this is after the 10 weeks. This is like, this is like a few weeks later, we finally managed to get everybody available. And we're shooting a scene. And it turns out, we didn't realize that when we shot there a few weeks before dislocation was were a homeless man would sleep it was his territory. And he remembered us from the first time and he came he started like cursing us out. And my lawn producers span is from Colombia. So he speaks Spanish. So he understood what the guy was saying. But he didn't want to like tell us what the guy was saying because you don't want to scare us and we wanted to get finally conservative. He's like, I think the guy my break the camera, and I saw one and I turned around there pulls out a knife and he puts it to my AC'S neck. And he's like basically saying, you know, I'm gonna kill you if you don't leave. You know, so the first thing I did was grabbed the camera and Ron, you know, and and the whole crew followed afterwards. I was like,

Alex Ferrari 38:32
What happened to the AC what happened to the AC.

Tzvi Friedman 38:35
He was fine. But he said we you know, we just like walked away slowly like we did you know? And the guy just chased us out of there. He chased us out of the location. We couldn't go back we couldn't get any more coverage. And that was it. That's all we had. I'm afraid to go to that train. Stop now because it's near a train station.

Alex Ferrari 38:52
Wow. Yeah. It's crazy stuff and never ceases to amaze me the stories you hear about productions especially indie. No budget productions. It's there. Man, I've been there. I understand it. I I've been there's too many times to today. I haven't had anyone pull a knife on us. So that's a new one. I haven't had that. But there has been other stories to say the least. Now, I want to ask a few questions. I asked all my guests, man, what do you what advice would you give to that underground filmmaker listening like you've been listening to me? And what advice would you give them to get there, you know, to get into the business to do what they love to do?

Tzvi Friedman 39:32
Yeah, so like you said, like, there's no roadmap. Anybody who tells you there's a roadmap and end of the day I think it's bullshit. I remember I got a PA gig actually like on a big set called the good fight. CBS show. My friend Sergio was my line producer on my film. He got me in there. And I was like, I was trying. That was at one point. That was my thing. Like I just kind of get on a big set and I have no idea how right you don't go on indeed and get on a because it doesn't work that way. So it turns out these have to meet someone who knows Mondo can get you

Alex Ferrari 40:00
Networking, networking networking. Yeah,

Tzvi Friedman 40:02
Yeah. Which to me is kind of it's that's really frustrating to me about the about how the business it's like this very elitist, high barrier entry type thing. So I finally get on I'm gonna stand in PA, I'm given a radio and stuff, you know, and my job is to stand outside of door. I'm like, just like 1000 PhDs and I'm gonna stand outside the door and just tell people to be quiet, right? My job basically is to do nothing, but I got it was good money, but like, I did nothing the whole day. And by the by, by breakfast, I'm just trying to talk, you know, network speak to people find out like, how do you get into this mysterious place? And I remember I met the production designer of the show, and he was covered in paint, like his pants and everything. And I said, Hey, like, how did you get here? How do you and he looks at me with a big smile. He's like, you're here. I was like, Oh, thanks. Wow, great advice. But, but the point is, that there really isn't. And I remember I asked them, you know, how the actors have PA is also, you know, like the treated like royalty that can't touch the ground. So I asked them, the PA to one of the actresses like, you know, about the director, I'm like, How do you know how she got here? And she's like, you just have to do it. You know. So the point is that even when you're in the US the, you know, the inner chamber, the machine, yeah. Yeah. Like, nobody really knows. It's like, I remember seeing an interview with David Lynch. When he was doing Twin Peaks Season Three in like a cafe some woman was interviewing him. And she asked David Lynch, you know, what do you what's your advice to filmmaker, you know, asked to make a living or whatever. And he's like, I don't want to talk to such a filmmaker. You know, he was trying to say that if that's your goal, then, you know, he, you know, it was he's a very he's a purist. You know, he's

Alex Ferrari 41:44
He's an artist. He's a pure artist. Yeah,

Tzvi Friedman 41:46
Yeah, it's pure artist. But But I think it's true. Even if you do want to make a living off filmmaking, you know, you're gonna be in for a lot of heartbreak, probably, again, I'm, I'm in the very beginnings of this, I can't really, you know, give like real sagely advice. But I just think from the little that I've little path that I've traveled is that just make just, you know, make films tried to believe in yourself and on. And, but again, like some people want to I again, I don't want to impose my my thing, because I had my I put it this way, I just did my thing. I wanted to make my kind of film. I made the film, I wanted to make some I got lucky. Some people recognized it, and they appreciated it. And that was that but but who knows, you know, Ridley Scott made his made his first his first feature at 40 years old again, again, he was a big commercial director. You could you could point to that. But there plenty I mean, David Lynch was like, 33 I think what he did a raise your head? And so who knows? You know, there is no, there's no path. Ad. Yeah, there is no path. That's basically the advice that there is not no advice.

Alex Ferrari 42:52
Yeah, it is. Yeah, I get asked all the time. What that is, is like, just do what you love to do. And try it just don't don't bet the house on it. Because this is a very difficult path, digital question. And I've talked to everybody from the biggest guys to, to, like, you know, people just starting out like yourself, and it's always about, you know, how do I get in? And what do I do? I'm like, you just got to do it. And, yeah, you'll meet someone, you'll connect with somebody, maybe someone you met not now, in six years, they'll open a door for you that you didn't know about. It happens, it's happened to me, it happens all the time. It's just it. That's the thing that's so frustrating about being a filmmaker. It's unlike being a doctor or lawyer they have those are direct paths to making a career. You know, an engineer like these are direct paths. Filmmaking is just like, it's like, it's like a musician or like, arts in general, there is no, there are some paths you can take, but like to be a filmmaker to be a director to tell stories like that. It's tough, man. It's tough. But Is it doable? I talk to people every day on the show that it worked out. You know, I was able to make a career out of it as well and, and still love to do what I love to do. It's just about doing it, man. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Tzvi Friedman 44:20
Hmm, I think, um, just as a director, what I found again, like there's no universal because the honest, that's the thing, the arts are so subjective, which is why there's such a diversity of artists in so many different paths in the art world, because it's not a science. It's not a doctor. So, you know, it's not like look for a surgeon. Yeah, like, he'll tell you, you know, don't move the knife left because you'll kill the person. But um, but for an artist is very different. But for me, personally, what I found is that I used to think I remember I used to be a big Ridley Scott guy.

Alex Ferrari 44:53
Oh, I mean, Blade Runner. I mean, Jesus Christ.

Tzvi Friedman 44:56
Yeah, Blade Runner is one of those, you know,

Alex Ferrari 44:59
Top 5 yeah, no, no, no question.

Tzvi Friedman 45:02
No other masterpiece. But anyways, I remember him saying like, you know how, you know, I storyboard everything. And you know, like, really? He's a tough guy. And premeditated, you know, and I remember being terrified, watching his interviews, he said, you know, if you're ninny, then this is not for you, like all the you know, and, and as I used to go into during the short, that's the, he says that it I remember seeing him say that, I remember, I would storyboard everything and just like, try to be like, very calculated, you know, and, and like, basically not let my actors breathe and, you know, be this tyrant on set, I'm going to be like Cameron and Scotland, you know, and again, it obviously it works for some for, for some people, but what I found, at least for the low budget world, is that oddly, ironically, it helps to sort of, like, let things go, like, for me, that's what I found, like, I was the biggest that I went from this feature, but this feature I came in with all these plans, and oh, boy, did I have to throw them away pretty quick, you know? Yeah. I found that, like, the magic for me happens when, when it you know, I'm avoiding the cliche of collaboration, but that's kind of what it is, like, you know, I got lucky my DP and I, we did two short films after the feature, I got like a really good relationship with Him in a really good relation with my editor, and my composer and the main actor, in my film, have a very, almost like a telepathic connection with him, you know, and we're able to sort of vibe with each other. It's kind of like a dance. And we just, you know, you have to leave, I think, for me, it's leaving room to just allow people to breathe, and let's try to let the movie sort of let it take its own form, let it come alive. It's like this organism that, you know, you only could control to a certain extent, and then you just let it live. And in fact, it ends up making the film better. I think, for me, when I allow the chaos, let the chaos take over. The chaos is good. It's not bad. You know? That's, for me. Probably the biggest creative lesson that I learned, you know,

Alex Ferrari 46:56
Fair enough. And three of your favorite films of all time.

Tzvi Friedman 47:01
And the there are none, but I could come up with three like very important films to me. Sure. Um, the 400 blows, I think would be one of my favorite films of all time Francois Truffaut. I would say I'd have to say, Christopher Nolan's Inception

Alex Ferrari 47:24
Mind blowing

Tzvi Friedman 47:25
Yeah, I have to say that one. Um, and I would say Fellini's eight and a half. Again, this is the mood now you know, your top three change, you know,

Alex Ferrari 47:37
Oh, no, that's just the three right now. Yeah, like a band plays on by Fellini,

Tzvi Friedman 47:41
I asked me when I was 10 years old, it would have been Star Wars, Star Wars and Star Wars, you know, so it just changes but right now, as a as like a filmmaker, when you're studying the craft, those are the films that really, to me, are like the most important films to me at inception to me, at least of the modern era of movies that's like to me like the Citizen Kane, my city might what I consider the citizen game for me of modern cinema.

Alex Ferrari 48:04
Well, my friend, I appreciate you coming on and being raw and honest about your story. And I wish you nothing but the best I hope man does very well and in the scene out in the festival circuit. And I hope to have you back when you're doing the next big Marvel movie or something.

Tzvi Friedman 48:23
Yeah, it's been pretty thanks for having me on the show. And it's it I still can't get over it. I'm talking to you is pretty odd listening to this voice, you know, Indie Film Hustle Podcast Talking to you, it's just it's, it's cool. And it's an honor. And it's also like, is this real? But um, okay.

Alex Ferrari 48:43
I appreciate you, brother.

Tzvi Friedman 48:45
Likewise. Yeah. Great to meet you Alex.

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IFH 095: How to Break-Through Your Fear & Shoot Your First Feature Film

Fear, the one thing that stops most indie filmmakers from moving forward and following their dreams. Fear of shooting their first feature film, writing that screenplay, making that short film or just taking the first few steps towards their goals.

Fear has been a strange bedfellow of mine throughout my career. It has slowed and outright stopped my progress. It has taken many years of failures to finally realize I have nothing to fear. As they say:

“We stopped checking for monsters under the bed when we realized they were inside of us.” – Anonymous

Breaking through the Fear

I finally decided to “feel the fear and do it anyway“. Directing a full-blown feature film always seemed like this huge, monstrous mountain I had to climb. It was like going to hike Mt. Everest when I never even climb a mountain before.

Then I figured out that a feature film didn’t have to be a “huge, monstrous mountain” and that many filmmakers started off shooting smaller films before climbing Mt. Everest. Chris Nolan shot The Following before he made Memento and then The Dark Knight Trilogy.

In that spirit, I ventured off into uncharted territory with the making of my first feature film This is Meg.

In this podcast, I discuss what fear does to artists, writers and filmmakers and how you can break-through and make their first feature film. Enjoy.

Right-click here to download the MP3

Alex Ferrari 0:00
So guys, I've been thinking a lot about now distribution and festivals. And it's been a minute since I've been submitting my films to film festivals. I have been in a ton of festivals over my career, but I have never been with a feature film that I've directed at least. And I haven't done it in recent years. So I started reaching out to certain people and trying to, you know, figure out that the landscape a little bit more and you know, just get as informed as I can. And I don't do this very often. But there's a past guest that was on the show Sebastian toward his he was in Episode 75. What does it really take to make it in Hollywood? And it was a great episode, definitely check it out in the show notes. Sebastian is from circus Road Films. And he's a producer's rep. And I I've talked to him a lot. And I've actually done a lot of research and spoken to a lot of filmmakers who've worked with him. And I've seen his results. And I like I said before, I don't do this very often. But if you guys have a feature film out there, that you do want to get into film festivals, you want to try to get distribution, you know you it wouldn't hurt you to just at least talk to Sebastian, and see if there's anything he can do for you. Maybe he can guide you in the right way or not. And you know, I would definitely reach out to him, I'm going to put a link to his his direct email in the show notes. The show notes for this show will be indie film, hustle comm forward slash zero 95. And again, guys, just just talk to him. If you have a feature film, it wouldn't hurt to just at least get a consultation or just talk with him a little bit and see if if you have a viable product for the marketplace. So I hope that helps you guys out. Because believe me, I'm now going on the same journey that you guys are on trying to get this as MC sold, get it into festivals, get distribution, or possibly do self distribution, it all depends. I'm going to do a whole episode on our distribution plan coming up in the months to come. But and also, by the way, an update on this as Meg because I know I've been getting a lot of messages, emails and tweets about where I am on the process of this as Meg and we are at a locked cut. Believe it or not, we've locked the cut. It is a very funny movie, I think. And we've had multiple test screenings. And we are now in the audio process, getting our audio done and getting our score created for the film and then I'm going to be color grading during that process to get it ready for our Sundance submission because as you know, it is the law. We all have to submit to Sundance no matter what no I'm joking. For anybody victim series, it is not the law. But for God's sakes, more than likely it's a lottery ticket. You're going to have to submit, so just might as well just get it over with, and submit. So we're throwing our hat in the ring and see what happens. But anyway, so that's what we are. And this is Meg, thank you guys so much. I'm going to be putting more updates out as we continue going through that process. And I've learned so much about, about everything, making this movie. And I'm going to share as much of that as I can with you guys on the podcast, and to the members of the indie film Syndicate, which will get a detailed breakdown of how we made this crazy little film so quickly. So today's topic, guys is one of the greatest little Gremlins, goblins demons that us artists have to deal with, and specifically as filmmakers, as well. And that is fear, and fear and what it represents to us and how fear stops us from moving forward as artists. And as filmmakers, and I'm going to tell you something fear has been a, a horrible concubine of mine. For many years, she has been, she has been with me, since the very beginning, she still with me today. And I think every artist, no matter how big they might get, fear is always there. But it's about how you handle your fear, how you deal with your fear and what it does for you. Because fear can be the biggest ally you have in the creative process in moving your career forward. As a filmmaker, as a screenwriter, as an artist, fear is not to be feared, if you will. I was I was definitely afraid of making a feature film for many years, because I wanted to make sure everything was great. I wanted to make sure that I had the right camera that I had the right cast, that I had the right film, and project and script that I could to get noticed to get the big boys the gods on Mount Hollywood to take notice of me or on the on the gods of Mount Sundance, or Toronto or con to take notice of my work. And that fear paralyzed me for many years. And I would you know, and I think something that we do, as filmmakers we kind of, we lie to ourselves constantly, like oh, well, you know, I'm not gonna be able to do this, because, you know, I don't I didn't have that guy, I don't have this part, or I don't have that part. And a lot of times, it's just excuse that all those excuses are just hiding your fear of actually creating something, putting yourself out there and doing something because failure, which is one of the biggest fears a lot of us have, the fear of failure is something that in all honesty should be embraced. You cannot grow as a filmmaker or as an artist. Unless you fail, you learn so much more from your failures than you ever will from your successes. And the only way you can get to those successes is by failing and failing a lot and failing often. So I you know, in recent years started to figure out that failing is okay. It's part of the process. All of us have failed. Every major, you know, idol of yours that you look up to whether it's Hitchcock, Kurosawa, Spielberg, Fincher, Nolan Tarantino, all of them have failed and failed multiple times. And many times and big ways as well, you know, Steven Spielberg, after jaws and close encounters, and right before he did Raiders of the Lost Ark, he did another little movie called 1941, which was a colossal failure on all fronts, from how it was written to how it was directed to everything. And it's one of his glowing failures of his in the heat of when Spielberg was Spielberg. I mean, he was just awful close encounters he was right before. It was either right before or right after Raiders of the Lost Ark. I mean, he was the biggest filmmaker of its of his time. And he created a colossal failure. And then how you bounce back from those failures, is how you're going to continue to move forward in your filmmaking career. It's how you deal with those failures. I have failed many times in my life. You know, when I first came out, as a director, you know, I wanted to be a commercial director, and I sent my reel out everywhere. And I had my little commercial reel that I've spent probably about $50,000 to get made at the time because there was no digital revolution at the time. So it was much more expensive shot on 35 and so on. And I and I sent my reel out to 400 different production companies trying to get represented and trying to get work as a director as a commercial director, and with connections in the business and everything. And the first round out. I didn't get anything, I got one, excuse me, I got one that led to jobs later on. But I was I considered that a big failure. And after that I kind of crawled up into my, into my turtles, turtle shell, and then took me a little while to come back out. And then that that duration of coming in and out of your fear shell will lessen as time goes on, it's like a muscle, you've got to fail, deal with it and move on and and the more you fail, the better you get at it. I'm just going to use an analogy here, guys. And I know it's a sports analogy, but I'm going to use it anyway. Ted Williams, who is arguably one of the best hitters in baseball history, had a batting average of 3.3444. All right out of 1000, that means that he failed, over almost 70% of the time a little bit. So 64% 66% of the time, excuse me, my math is horrible. My sick, he failed 66% of the times he went up to the bat. So the majority of the times he tried to do what he was going to do. And he's considered one of the best in history, he failed. And every time you failed, going up to the plate, guess what, he learned something. And he learned on it. So being a baseball player, you've got to you got to swing so so many times. And as you swing more and more and more, you learn more and more and more in your batting average, gets more, it gets better, and you get more home runs, and so on. So as a filmmaker, you have to do the same thing as an artist, you have to do the same thing. As a screenwriter, you have to do the same thing. You just got to keep going and going and doing and producing and producing. Because the more times you get it out there, the more times you fail, you learn and you grow. So as I've studied so many filmmakers over the course of my career, and you know, all the greats, some of them have had massive failures, and some of them just bounce right back and they're already in another project by the time they're failures going, they're already moving on to something else. They just kind of compartmentalize it and just go and just don't worry about it. And they just keep moving forward. But that's a skill that takes time to build, some people are born with it. People like myself has taken time to develop that skill, to the point where when I fail, I just keep moving forward, when I fail, I keep moving forward, but you have to fail, you have to learn from those failures. If not, you're not going to grow as an artist. So you know, as they say, feel the fear and do it anyway. And so with what I was saying before is you know, I've had these fears of like, oh man, people always ask me, Well, Alex, why aren't you doing a feature film? Why haven't you made a feature film yet? You know, you've done all this other stuff? Why haven't you made a feature film? And I'm like, Oh, well, you know, I need this, I need that. And all the scripts not there. And I you know, I want to make this or that. And it just kept I just kept throwing Excuses, excuses, to finally, in all honesty, through indie film, hustle, you know, talking to you guys and interacting with the tribe, I began to realize that there's nothing to be afraid of, you know, you just got to go out and do it. And if you go out and do it, you're I think at the 1% of people who actually Imagine all the people you know, who talk about making a movie. And then out of those people, how many have actually done it. And then out of out of those people, how many have done it more than once. So I'm betting that that's probably a fraction of a fraction of 1%, who actually done it more than once, who done it at all, let alone more than once and then let alone have created a career out of it. If you know anybody who's even done that, personally. So, you know, just going out and doing it is going to be you're going to be ahead of the game from so many different people in the world. But at the end of the day, again, it's always an I know that sounds cliche, but it's about the race with you, you're not in race with anybody else, but you just kind of go out and do it, guys. So that's exactly the mentality I took when I created this as mag, you know, and I put it all together I did it. You know, we we came up with the idea. I mean, I came up with the idea to make this movie at the end of April. And now we're here at the end of August, and I have a final cut. That's insane. It's absolutely remarkably insane what we've done, me and Julie look at each other, almost on a daily basis when we're when we're working on the movie and just go, did we just make a movie? And it doesn't work? Really like how is this? How is it playing? You know? So I'm not saying that everyone's gonna be able to do what we just did. I mean, I have a lot of experience underneath my belt. I had a lot of connections. I pulled a lot of favors to do what I did, but it was it was doable within my circumstances. But again, I wasn't afraid. I've actually talked to other directors, friends of mine who like I can't believe you've done that man. I I'm scared to death of doing something like that. You just kind of freefloat it. And I'm like yeah, I was kind of like playing jazz. I felt like the making of this as Meg was like playing jazz. You just got together with a bunch of amazing people. And we kind of just rift and it was a very structured riff. Don't get me wrong, we had a very structured story and everything but within the within the confines of that structure within the confines of that script we just played. And I hope you'll see that on the screen when you watch the film, because we had so much fun. And I've never once in my entire life have been so stress free on any production, including commercials or music video, he was the most relaxed, non stressful, just chilled, had a great time, had a wonderful attitude, everybody, and everybody involved was just there to have fun and play and, and it was great. And it was all because I finally broke through the fear. And just said, Screw it, I'm gonna make one, I'm gonna go make a movie. And if it comes out great and great, if it comes out horrible fine, I learned something. And I have four other ones that I'm planning to do in the next year, you know, hopefully next year, I'm gonna have another one I least another feature made. And probably prepping the second one because I already have I already have that timed out. The rest of this year is going to be focused on just going through this process with this as mag, and building up indie film, hustle, building up the Syndicate, and building the best community I can with indie film hustle in the indie film syndicate. And that's my goal for the rest of this year. While I'm learning and growing with this, as Megan seeing where this is, Meg will go and see how that whole process goes. But again, it all started with me just feeling the fear and doing it anyway.

You know, I was, you know, I, I was the DP on this movie. I was a cinematographer on a feature film. I've never seen a moto. I never cinematographers. I've never, I've never shot an entire feature film. I didn't know if I could do it. You know, I just went out and did it. And it's like, and people were like, You're nuts. I'm like, Yeah, I know. But I'm just gonna do it anyway. I'm having fun. And I and I made mistakes. And I learned from those mistakes. And I moved on. And at the end of the day, I think the movie looks good. And I've had a couple of cinematographer, friends of mine, watch the movie. And they've said, Alex, it looks great. It looks fine. Don't get me wrong, if you had a pro cinematographer, it will look a lot better. But for what we were trying to do, which was kind of an experiment, it worked. And it was all because I just gave up the fear. I just gave it up. I just said, You know what I'm gonna, I'm gonna be afraid and just move forward with it. Because as I've been saying, it is your responsibility as an artist to get your art out into the world. Because you have no idea how many people can be affected by one thing that you do as an artist, it can change lives. That is the power of art. That is the power of what you do as a filmmaker, you can change people's minds. You can change people's emotions, you can entertain people and get them out of a really bad day. Because of what you do. It's very important work, guys. And don't be don't be little it or think it's something Oh, I'm just gonna make a funny movie or something like that. You've no idea. You know, look, there was a movie I did. I remember, I'll never forget this. I was having a horrible day in high school ones. And I was working at the video store at the time. And I went, and I was like I had like, I think I've just broken up with my girlfriend or some stupid thing like that high schools up. But I remember I was really down in the dumps. It was horrible. Then I rented this little movie called Bill and Ted's Excellent Adventure. Which by the way, if you guys have not seen Bill and Ted's Excellent Adventure, if you want to see Keanu Reeves, in his just Qian Rubyist. You've got a watch Bill and Ted's Excellent Adventure. The first one I actually enjoyed the second one too, but I saw that movie, I could not stop laughing. And it brought my whole day up. And I never forgot that day. Because the power of that movie, as silly as it might have been to the filmmakers who were making it or whatever. He brought me joy that night. And I always go back to that movie as a place of solace when I was when I was sad or something like that, because it would always make me laugh. So you never know the power of what you do as an artist. And you've got to feel that fear. And you've got to do it anyway. So guys, right now I'm going to challenge everybody out there. I'm going to challenge all the filmmakers, all the tribe members who are out there listening to this podcast, if you've got an idea for a feature film, right now, if that's your goal, if your goal is to make a short film, if your goal is to make a web series, if your goal is to make a television series, whatever, that's whatever that scenario is for you. If your goal is to write that screenplay you've been wanting to write and get it out there into the world. My my challenge to you guys is to feel that fear and do it anyway. Be brave enough to put yourself out there. Because trust me, you will thank me for it. You might get slapped. You might get haters. You might just go oh, this is crap. But I guarantee when you're done with that process, it might be painful, it might not be. But if it is painful, you'll learn from it. And you'll grow. And don't let it stop you, that hopefully will keep you going. But you've got to do it and do it smartly. Obviously, don't just grab your iPhone and go make a feature film, don't be an idiot.

Think about it, be structured, be be intelligent about how you do it. But get that process going. Whatever that is, whatever that reality is for you. Whether it is getting an iPhone, but do it properly, get the proper software on that iPhone, get that that lens attachment, the same ones that they did with tangerine, from Sundance, learn from them, figure it out, get the lights you need, and tell the story that you're going to tell. But go do it. Don't feel Don't be afraid, guys. I'm telling you, I'm on the on the farm on the frontlines here with with my first movie. And I'm telling you, I'm sending back information I'm sending back word, that it's okay. That you can go out and make your movie, you can go out and make your short you can go out and write that screenplay that you've been dying to make work. You can do it guys. You can do it. I'm telling you, you just have to educate yourself as much as you can, and get out. And you know what, by doing it, you're educating yourself. Robert Rodriguez made 30 short films that no one has ever seen before he made his student short film that was bedhead that took him to El Mariachi. And he said many times in interviews and in DVD commentaries, he said that he wanted to get those 30 films out. Because it just he shaved off all the cobwebs. He shaved out all the things that he didn't know, he did them. And you know what, he didn't put them all out there for everybody to see. They were practice. So if you don't feel comfortable enough to do a feature film, and you want to do and you've never even made a short call, make 10 shorts. You know, I met a wonderful tribe member at the holly shorts Festival, the holly shorts event that I did. And he told me that he did. He's doing a 10 week challenge. He's doing a short film a week for 10 weeks. And then while he's doing that he's saving money to make his first $1,000 feature film. And I honestly don't even know how old he was. But he was probably probably in his early 20s, if not his late teens very young guy. And my God, he's so much farther along than I was at that time. He's braver than I was at his age. So much braver. So that's what you've got to do, guys. Just go out there and do it. And don't let fear stop you. The word fear has two meanings guys. Fear stands for Forget everything and run or face everything and rise. The choice is truly yours. Too many filmmakers are living or not living their dreams. And they're living their fears. Instead, everything that you want, all your goals are on the other side of fear, guys. Alright. And I'll end today's episode with another quote from the amazing Bruce Lee. fear comes from uncertainty. We can eliminate the fear within us when we know ourselves better. Very true words from a master of not only martial arts, but of life in many, many ways. I want you guys message me, email me, tweet me, let me know how it's going with you guys. Post stuff in the indie film hustle group at Indie film, hustle, calm forward slash Facebook. And you can get to our Facebook group there post information about what's going on with you there. And we want to share it with all the tribe. And so please let him let me know what you guys are up to. And I want I want nothing but success for you guys, man. Seriously, I really, really want you guys to succeed in your endeavors. And I hope in a small way that this podcast episode has helped you moved you a little bit further along that path. Alright, so guys, now, I know I've been away a lot because of the the the editing of posts and the post production I've been doing with mag. But I'm going to be starting to come back in a little bit more of a full force scenario, I'm going to be adding a ton of content to the indie film Syndicate, and adding more courses, stuff that I've had in the hard drives for a while I just haven't had a chance to get them up. They're up late uploaded. And I have a lot of new cool stuff coming to the indie film syndicate. Please, if you guys haven't checked it out, go to indie film syndicate.com and I will be doing a bunch of cool stuff coming up in the next month or so. And definitely check it out and see what you guys think it's a great community. It's a growing community. And it's a really intimate community you know, everybody really is helping each other a lot in the community and it's actually really, really wonderful. So I'm so, so glad to be a part of it and and hopefully helping more and more of you guys out. So keep that hustle going. keep that dream alive and I'll talk to you soon.

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IFH 094: From Dusk Till Dawn to Nickelodeon with Director Joe Menendez

This week on the show we have the very talented director Joe Menendez. Joe is an award-winning filmmaker of both a successful feature film director and a prolific television director/producer as well — having moved seamlessly between both mediums his entire career.

Joe Menendez has directed over 95 hours of television (both single and multi-camera), written a handful of teleplays, produced several TV series and films, and has directed eight feature films and TV movies so far. He is a multi-genre veteran of drama, action, comedy, family entertainment, horror and rom-com. His numerous and varied credits show that he is a skilled craftsman and an accomplished, versatile storyteller.

For this reason, I had to have him on the show. Joe Menendez is currently in post-production on Nickelodeon’s  LEGENDS OF THE HIDDEN TEMPLE, an action-adventure TV movie he directed for Nickelodeon, based on the popular game show of the same name, from the 1990s.

His last feature, the action/comedy, LADRONES (THIEVES), was released by Pantelion Films on October 9th, 2015, and received a CinemaScore of “A”. LADRONES is the sequel to his 2007 feature film LADRON QUE ROBA A LADRON (TO ROB A THIEF), which opened at the time to a record-grossing opening weekend at the box-office for a Spanish-language film in the U.S.

Joe Menendez has directed multiple episodes of the one-hour drama FROM DUSK TILL DAWN: The Series for Robert Rodriguez and his El Rey Network, multiples of the new Amazon Series JUST ADD MAGIC and the Prequel Series plus the “uncensored” episodes for the 2nd season of HULU’s hit drama series EAST LOS HIGH.

JOE MENENDEZ, Legends of the Hidden Temple, Ladrones, robert rodriguez, el rey, the director's chair, el mariachi, desperado, Guacamole Gun, indie film hustle, film school, independent film, robert rodriguez, indie film, moviemaker, red camera, arri alexa, cinematography, digital filmmaking, filmmaking, alex ferrari, guerrilla filmmaking, NYU, USC, Full Sail University, Sundance Film Festival, film festival, tarantino, kurosawa, cinematography, short films, short film, indie films, filmmaker, how to make a movie, short film ideas, filmmakers, filmmaking, film festivals, film production, guerrilla film, film distribution, indie movie, screenwriter, screenwriting, short film competition, film producers, short films online, how to make short films, film distribution process, great short films, good independent films, digital video production, list of film festivals, watch short films, marketing video production, indie filmmaking, filmmaking software, short film contests, short film festivals, how to make an independent film

Robert Rodriguez, Joe Menendez, and Carlos Coto

I also wanted to have him on the show to discuss what’s it like working with a filmmaking legend like Robert Rodriguez. He did not disappoint. His stories are AMAZING! Get ready and enjoy my conversation with Joe Menendez.

Right-click here to download the MP3

Alex Ferrari 3:35
Our guest today is Joe Menendez. Joe is a film director who's been doing this for a long, long time. He's done a lot of television. He's done a lot of feature films. His current project right now is Nickelodeon's Legends of the Hidden temple, which for people in my generation will remember that show as a Nickelodeon Kane show back in the day, which was super fun, but they actually turned it into a live action feature, which is kind of like a mixture between, I don't know probably like an Indiana Jones style, but for kids kind of film. It's really really fun, really exciting. And also another thing that Joe has been doing lately is he is a director on from dusk till dawn this series on the El Rey net Work, who if you guys don't know who owns the El Rey network and started it is the legendary Robert Rodriguez from El Mariachi fame. So I wanted to bring Joe on to not only talk about his directing career, but also what it's like to work with a legend like Robert Rodriguez, how he got his shot on from dusk till dawn. And he's worked on I mean, he's done probably hundreds, if not, over 1000 different episodes of episodic television, and shows on TV and features and all sorts of stuff. So he has a wealth of information about the craft, and also the TV working in TV in general as well. So it was just a joy to have him on. So without any further ado, enjoy my conversation with Joe Menendez. I like to welcome to the show Joe Menendez man, thank you so much, man for coming on the show, brother. I know you're really busy right now.

Joe Menendez 5:57
My pleasure. Thank you for having me.

Alex Ferrari 5:59
I really appreciate it. And I first before we even get started, I want to say thank you so much for contributing to this as mag. That's how we met. You just sent over this, you know, donation to us and I'm like, well who's this guy and I looked you up and I and I talked to Jill she's like oh yeah, he's a buddy of mine and we've worked together and then and then I you know, we reached out I reached out to you and we're like, oh man, I gotta I gotta get him on the show. This would be awesome. So thanks again for doing that man. I appreciate it.

Joe Menendez 6:25
Of course of course man. And I'm super excited for you and for Jill. I think it's uh, you know, she's hysterical and a wonderful actor and I think that this is going to really sort of showcase her talents and what she's all about and I'm looking forward to seeing what you do as a filmmaker as well. Because I've also looked up your work so I I am aware of your work as well

Alex Ferrari 6:46
Oh my god you look me up I appreciate that.

Joe Menendez 6:49
A lot of cyber trolling these days that's like the moment you're going to meet anybody you instantly go okay IMDb Google and then you get like in like five minutes you get a full background check.

Alex Ferrari 6:58
Yeah, well I I'm not hard to find that's for sure.

Joe Menendez 7:02
Either.

Alex Ferrari 7:03
I know exactly right. So um, before we get started I also want to talk about how sad it is to be a Miami Dolphins fan for the last 30 years but

Joe Menendez 7:14
I continue to be

Alex Ferrari 7:15
Oh my god it's depressing isn't it?

Joe Menendez 7:18
It really is it really is and every year I do the same thing I you know, I'm hopeful and optimistic and the year I just worked with an actor from Miami I think was Gonzalo Menendez no relation but he's a he's a Miami guy and we had this exact conversation he said that he treats the dolphins like he said like like a year or two ago that he finally it was like a bad relationship and he you know like they wouldn't you know he would they would they would be in this dysfunctional relationship and then they would break up and then they would get back together and he says that finally talking about the dolphins he finally just let it go and he's moved on. And he's like he tells me you're in a dysfunctional relationship with the Miami Dolphins dude, you've got to get out of that dysfunctional relationship. I think he's right i mean this this function I can't help it you know, I can't quit them I can't quit you

Alex Ferrari 8:07
I don't quit on me. No The thing with the dolphins every year my father who still lives in Miami every year I'm like I only know about the dolphins through them because in LA you don't get dolphin games so it's not as all over the places in Miami and I every year I go how we do and he's like a horrible and really all this stuff. And then as they win like I hear like through the grapevine they want a game or two or three and then there's that hope that's the thing they don't outright suck. Yeah, they they give you false hope every year and then you're just like, oh,

Joe Menendez 8:38
They win a couple games and then you're like hey, maybe this is Oh wait, no. Oh no,

Alex Ferrari 8:43
That's not gonna happen. Yeah, so um, we'll see we'll see what I don't follow him like every year I just always wait like if they get to the playoffs I'm turning it on. Yeah, it's

Joe Menendez 8:51
It's good. I've got I actually do watch him on direct tv in my house. And it's a it's a it's a Rudel? Yeah, yeah. I don't know why I put myself through this. No, I

Alex Ferrari 9:00
Was gonna say like, I I'm kind of like your friend. I'm, I have one foot in and one foot out. I've kind of like left them and made peace with it. But I always I'm always like, is he dating someone else? Is she dating? That's how I am i've i've dumped you. But are you dating someone else? That's the kind of relationship I have with Miami

Joe Menendez 9:17
Dolphins are my booty call. They call and I go You know?

Alex Ferrari 9:22
So um, alright, so this is a filmmaking podcast. filmmaking for now. So you are from Miami. Did you get started in the business in Miami?

Joe Menendez 9:30
I did. I did. I was born in New York City. But, but I was raised in Miami. And I was one of those growing up that you know, who made movies on Super eight film and on VHS. From a very, very young age. I got my hands on my grandmother's super eight movie camera and I was hooked. It's you know, it's hard to explain what the draw was and how that happened and how that was born. It just was and I was just naturally drawn to it. And I made films with my brother and my cousin. And my friends growing up all through elementary and junior high school in high school and into and I'm going into a Miami Dade my grades weren't good enough to get into, you know, like us or anything like that. So yeah, you feel my pain which by the way Miami Dade at the time had a fairly decent film program. Yeah. And what I liked about it at the time, this was way back in the day. They you know, as opposed to us that you would go in and they were very sort of strict there they would you know, you have to shoot on Super eight. And you know, you had to sort of start from there, you know, and I'd already done that. So to me, when I was researching colleges, I was like, kind of so frustrating going into u m and having to go back to Super I've already done super eight I've been super eight my entire life. I wanted to do 16 millimeter and Miami Dade from the beginning. Let you start like my second semester shooting a movie on 16 millimeter. You know, which, which I did. And so to me, that was exciting, you know, and I did you know, like four or five short films on 16 mil and I learned how to, you know, cut on a guillotine tape Spicer back in the day, like this was like the day before digital, right? And, and I'm still I'm trying to I'm totally dating myself here.

Alex Ferrari 11:09
Yeah, I was gonna say for the audience, there was this thing called film

Joe Menendez 11:12
films, celluloid. And I was one of those that was one of the last, you know, you know, the, you know, the last generations to shoot on film, and which I'm very thrilled about, and I'm very thrilled that I actually, you know, can now say that I've made a movie on 35, you know, which is, you know, you know, something that just is very rare these days. But, you know, and then I dropped out, I dropped out of every day, you know, much to the chagrin of my, you know, you know, my family, my family, they were all up in arms that I was dropping out and I did you know, drove out here to Los Angeles and thankfully, it's all worked out and been okay. But you know, there was, you know, the moment when you get out here that you know, it's like I showed up with you know, 200 bucks in my pocket, and you know, hardly any contacts and

Alex Ferrari 11:58
it was also a different time to what year did you get out here? 92 1992 right. So it was a it was it was a different landscape than it is in today's current world. Yeah, without question. The competition was fierce as you can imagine, but nothing like it is today. And well, you

Joe Menendez 12:14
know, what? Yeah, well, it's what's different is that nowadays, you know, with, you know, the advent of digital video is that everybody can be anybody can be a filmmaker and make high quality movies. So it's sort of the GarageBand sort of aspect of moviemaking that, you know, in, you know, you can anybody can become, you know, a, you know, can form a band, okay, you're the drummer, you're the guitarist, you're the lead singer, you're the keyboardist, and boom, you're a band and you play in your garage doesn't mean you're good. It just means you're a band.

Alex Ferrari 12:45
That's a great analogy. Oh my god. That's like the best analogy I've ever heard for that. It's

Joe Menendez 12:50
so it's GarageBand filmmaking, it's like anybody can like I've got a camera, I've got a light, I've got Final Cut Pro. I'm going to go make a movie. So doesn't mean the movie is going to be good. It just so what did i i think the cream still rises to the top. So there's a glut, what's different now is that there is a glut of movies. So like, how do you stand out? You know, how do you make your movie stand out? When YouTube and Vimeo everybody can post your movies? Like you make a six minute movie or like a shorter or 15 or even a feature? And you put it up on YouTube? Or you put it up on Vimeo? How do you stand out? And that's what's different. You know, back in those days, it was still trying to convince people to give you money, like, you know, or or raising, you know, you know, 10 $15,000, which is what I did to make my first movie on 16 millimeter

Alex Ferrari 13:36
was the barrier. The barrier of entry back then was Oh, he made one. Yeah, you made a movie, you're gonna get distribution.

Joe Menendez 13:44
And I gotta say, That's that that actually happened with my first film, which is, which is not a great movie. I'm gonna admit it right here. And, but I learned a lot. And you know, and I shot it in Miami, actually, I went back and shot it in Miami. But I think, had I made that that exact movie today. And I've been, you know, 2425 years old today and made that movie. You know, it would have been it would have got lost, it would have gotten lost. It's good. I think that's the main difference, you know, you know, and I also came up came in, during this, you know, sort of really cool time in you know, you know, where indie movies were being made by these filmmakers who went out really prominent, you know, but at Sundance that whole time was when Kevin Smith and Robert Rodriguez and Tarantino and Alexander Payne and all those guys were all making their first movies first or second movies. And it was a really fascinating time. It was also a time that I would get you know, amazingly jealous because I'm like, Oh my god, that guy's my age and he's got a to picture deal. You know,

Alex Ferrari 14:43
I stopped that when I turned 24. And I'm like, Well, I guess I'm not gonna be Orson Welles.

Joe Menendez 14:47
Yeah, we all go through that we all go through that through that moment of like, I'm going to be that guy that you know that and, and, you know, and there's a moment it's an interesting it's an interesting question, you know, You know, to sort of say like, you know, when do you stop comparing yourself to other filmmakers and just start living your own life as a filmmaker, you know?

Alex Ferrari 15:08
And it's true. That's the thing I always I always kind of preach about as well is that you just got to do you and but at the beginning you have no you don't have a solid sense of self yet. Yeah, try to grab on to like, will Spielberg did jaws when he was 27? While I gotta do something by 20? Oh, 27 just went by? Yeah, yeah. And we all go through it. Robert was the worst, Robert, and we'll talk about Robert, in a while in a little bit, but he was the worst case of that. He's like, Oh, my God, Robert, he's Latino. He's 23 he made in mariachi, like,

Joe Menendez 15:41
the thing that Robert did, and I remember that time very, very well. And I actually met him back then, you know, when he was just, you know, like, just after mariachi. Before he did road racers, you know, so I met him between mariachi and road racing, oh, how cool. This is how far back I remember him. And what I recall. And I told him this, when we work together, is that, you know, I had been making short films on 16 millimeter. For the longest time, it never occurred to me to make a feature, like I had all the same exact equipment needed to do was just get more film, you know, just get more rows of film. And that would have been a feature. And to me, it was such an obvious sort of, you know, thing, and it never occurred to me, and this guy goes off, and he does it, and he makes this movie, you know, and he's the first to tell you, you know, that he never thought that movie was going to be shown anywhere. He just thought that was going to be like, he calls it you know, like a film that he thought that he was going to do learn a little bit and then go off and make something else. He never thought that was going to be his breakthrough hit. But, you know, the thing that I found most impressive about it was, you know, you know, sort of the hutzpah of like alright I'm just gonna make a feature I'm not gonna make a short even though he had made shorts

Alex Ferrari 16:54
he'd made like 30 shorts yeah and

Joe Menendez 16:57
and but then he just said now I'm gonna make a feature like it just never occurred to me it just never occurred to me that's the thing though you know on top of being impressed by the movie itself I was really impressed by the the the initiative you know of like well this is what I'm gonna do and he did it and you know, and that sort of inspired all of us to go off in like well shit I'm gonna go do that too. You know,

Alex Ferrari 17:18
I mean, and to be honest with you, I think that kind of chutzpah or bonus or balls is I think almost half the job of being a director you just kind of say you're gonna do it. Yeah, and that's where I think a lot of that cream that you're talking about changes from the bottom of the cup to the Top of the Cup, because there's a lot of talented people out there but there's not a lot of talented people who have the kohonen or the or the bravery to do just I'm just gonna make a movie and if I fall flat on my face I fall flat on my face.

Joe Menendez 17:49
Yeah, well that's what that's the key you have to be okay with falling flat on your face. I think there's a lot of talented filmmakers out there and I've seen it I mean I've been out here a very long time and I bet a lot of filmmakers that I thought were way more talented than me and yet have gone away and have drifted off and and a lot of it has to do with rejection you know the moment they get stung by rejection you know they consider themselves geniuses you know they go well I'm a genius and when people don't recognize your genius right away they say well fuck it I'm out I you know like I'm not doing this because it's hard it's a hard it's a very especially in the indie world but it's it's it but even but even you know you know when you go into you know, you know doing bigger things and in television it's still just as hard you know it and it doesn't stop being hard you know it it's it's it it's a you know, and you know, rejection is part of it and you have to sort of you know, I know it's a cliche but you have to have thick skin and you have to let it roll off for you It hurts you know when you're rejected it really does but you just sort of go Alright, well let me move on you know, I always say talking going back to the football analogy it's like the it's like the the quarterback who gets beat on a long play you know, what do they always say to a quarterback? You got beaten a long play? You know, guess what? You know 20 seconds later they're running another place you better forget about the fact that you let that guy get past you now you've got to stop them again. So it's like the best analogy is like All right, moving on. That sucks. that play was not good. This play I'll redeem myself, you know, and so that's

Alex Ferrari 19:22
and that's a skill set that has to be that has to be learned if you're going to make it out right? Without question now. How did you get your first feature off the ground? Lords of the body? Oh,

Joe Menendez 19:33
yeah, that's the one I'm talking about. That's the one that he got like that one would not have. You know, I shot on VHS. No, man. 16 1616 I was 16. Yeah, it looks

Alex Ferrari 19:44
like VHS. Sorry, but I didn't mean it must have been the quality that I saw it on YouTube.

Joe Menendez 19:49
I looked believe me I was my own dp. That's why that's why it looks like that. And but yeah, that movie got distributed and it's out there. You can actually go I wouldn't you know, if you Want to see it let me know, I'll send you a link. But if you guys want to buy it, it's up to you guys. It's all available out there. But it's um, you know, I put together money from friends and family and you know, similar to what you're doing with this is mag. And you know, it just I put together money and, and scrounge together as much as I could and you know, I had access to a 16 millimeter camera. So that helped. And then I was just buying film and paying for processing and doing the film to tape transfer so I can edit. And, you know,

Alex Ferrari 20:30
so it was just right. Pardon? You shot that in Miami

Joe Menendez 20:33
shot that in Miami? Yeah, I mean, some parts I shot I did some pickups here in LA, but you know, but, but yeah, 98% of it was shot in Miami. And, you know, it's sort of a, it was like, right now, I wouldn't make a movie like that now, but it was very indicative of the time. And at the time, everybody was making these sort of violent indie movies, with people with guns and, you know, gangsters and all that that was sort of the trend. And, you know, I sort of fell into that. And, you know, what I realized as I've gotten older, and as the years have gone on that, that that really isn't my thing, I enjoy seeing those kind of movies. But I don't necessarily enjoy making those kinds of movies. And and, you know, and I think that, you know, the valuable lesson that I learned from that is, you know, you have to sort of figure out early on and it's hard because it's easier said than done. What kind of filmmaker are you? What kind of material Do you Yeah, and do you enjoy making that you could see through to the end and, and it took me a couple movies? I took that movie in the next movie before I realized why what am I doing? Like, I you know, these are not my things. This is not my, my personal taste.

Alex Ferrari 21:48
Right, right. And in Matthew, what was the budget on the first movie?

Joe Menendez 21:52
Oh my god, dude, it was like 10, Grand 10 grand on 16.

Alex Ferrari 21:56
On 16, he cut it

Joe Menendez 21:58
on avid, and which it wasn't. But it was not my avid I borrow that I at the time, I was working at the fox Latin American channel, which was being run out of LA. And I was a promo editor.

Alex Ferrari 22:13
To me both, but I did promo editing for many years.

Joe Menendez 22:16
Yeah. So like, I had no so like, on weekends, and you know, in the evenings, like, I would run, you know, I work all day, everybody would go home, I would stay till like one or two in the morning, anything and then go home sleep three or four hours come back to work, like my actual job, and then stay overnight. And they were very gracious. In letting me it was a it was it was being run by a woman named Nellie Golan at the time, and she was very gracious. And let me use the aven for free, and on weekends and all that. And so, you know, that was the only way to do it for that. I mean, like the 10 grand was literally just to like pay for filming processing and equipment and transfer and all that. And that was it, you know, like, like, I would have loved to have done something like it is today where I could shoot it on a seven D and you know, instantly it's in my computer and I can be cutting and be done, you know. But that wasn't the case back then. Right? Of

Alex Ferrari 23:12
course the technology was much different back then. And I'm sure it was all in standard def and you probably transferred it to be a beta SP

Joe Menendez 23:19
That's exactly right. I mean, I may have Digi beta.

Alex Ferrari 23:22
I was Did you? Oh, you went up? You did you?

Joe Menendez 23:24
Did you? Did you? Did you made it my friend. Because you had access

Alex Ferrari 23:28
to a Digi bite a deck

Joe Menendez 23:29
at Fox? That's correct. That's the only reason it was not mine. It was that's exactly.

Alex Ferrari 23:34
Because those decks used to cost like 150,000. Now you can get them for 15 bucks. But yeah, totally then. So how did you get started working in television? Because you've done? I mean, the majority of your work has been television. How did you get into that?

Joe Menendez 23:48
Well, you know, look, I you know, when you I don't think there's a director working in television, that I mean, you know, maybe maybe there's some that exists, but like, I think for the most part, you know, all directors when they sort of, you know, think about, you know, where their careers are going to be in the future. They're all like, I'm going to be making films, I'm going to make movies and, and what you end up realizing, especially in today's age, where you know, it's you know, you know, directing television shows can be just as gratifying and and you know, especially with the immediacy of it, you know, the stuff I just shot with From Dusk Till Dawn is going to be on the air in a couple of months. Whereas a movie, I could have shot it and it will be in theaters for a year and a half. And so there's an immediacy in television that's really really gratifying and exciting. But, you know, I made a you know, when I moved out to LA I made a number of short films. And what I did is you know, this was back in the day where I put everything I put my this one short film that I made called mother's little Hitman with great

Alex Ferrari 24:57
title.

Joe Menendez 24:57
Yeah, and it's it's, you know, and it's was like, you know, it had like these sort of action elements in it but it had like comedy. You know, it was like it was basically a hitman who was out on his first job and the ghost of his mother kept nagging him and tormenting him like what are you doing? You can't do this and it's very sort of Woody Allen asked like, like, by the way, that's sort of where I started realizing like, I kind of like the comedy thing I kind of like, you know, like it's but it's all part of learning what kind of filmmaker you are. But anyway, I sent out these VHS tapes of this short film, all over town, where nowadays you would just have a link on Vimeo, right? You, you know, these days. Those days, it was like I would literally have to make dubs on VHS. And there used to be a place in Burbank called lightning dubs. Yeah. Remember lightning? Yeah. Like I you know, you know, you make whatever 25 VHS copies. And anyway, I'm the only company that called me is this place that I sent as a fluke, it was like, I had one tape left. And I was like, Where am I going to send my last tape. And it was a show called real stories of the highway patrol. And this was it was a sort of America's Most Wanted out of show shows indication that basically real stories was reenactments of actual crimes. And so the reenact super super cheesy and like, like, you know, like, like hokey and all that. But I'm like, Alright, I got one tape left, and I sent my last VHS tape. They were the only ones that called me. And I was thrilled about that. Because

based on this, like, like, when I sat down with the executive producer, he had seen the short film, the only one that saw that, like, the only one that watched it, or the least you're the one that appreciate it. And he looked at me, and I swear to God, my interview with him was like, less than five minutes. He said, Yeah, watch your film. It's not bad. So it looks like you can work fast and work for no money right now. I'm like, Yes. And he's like, great, go out and do a reenactment for us. And that was a man and I was, you know, 25 years old. Yep. And I was flying all over the country, doing reenactments. And you know, and at first what I passed off as cheesy and like, maybe some of mine were cheesy. I won't say they weren't. But talk about the greatest film school in the world. I was doing car chases, and shootouts and yeah, suspenseful things all over the country, and it was getting on TV. So it was it was wonderful. It was it was really a great, you know, sort of film school. And from that point on, there was another show that Telemundo was doing like a year later, less than a year later, the exact same show, but in Spanish, and I was hired on to that show, it was a show called blackouts. And I get 215 10 minute reenactments for that show, in the time span of about two and a half years, which I forget what the count was, but it was like the equivalent of 24 features, you know, like if you've like, added it all up. And again, everything imaginable car chases, shootouts, murders, mysteries, romances, I did all sorts of reenactments, it was all just whatever would come to mind. I'm like, let's make this reenactment. Like, because we would get actual crimes that we had to reenact and with the hire actors, and had to do it all this was all in Spanish. And but what I would do to entertain myself and challenge myself to make it interesting, is I would say, Okay, this is like the crime was always the same, like burglar breaks into the house. Yeah, murders the family. And now this guy's on the run, like, Okay, how do you make that interesting? Well, you create like a backstory for like the family so that you feel for them. And then here comes the bad guy, you create a backstory for him. So in like, it's like it was they were 10 minute shorts is how I approach them. And they all vary. Some of them were terrible. But some of them like To this day, I look at him, like, I'm not too bad. And I, you know, and I would like see a movie. And like, that was cool. How do they do that? And then like, two weeks later, I was applying the same techniques on some reenactment that I was doing just to see if I can do it, you know, and so it was a greatest film school and, and then right after that, Sony bought Telemundo. And you know, I was always into the comedy thing. I was always, you know, you know, somebody that found that appealing, and, and, you know, you know, didn't poopoo in and didn't feel like I was slumming when I when I embraced comedy. And they started doing Sony, when they bought Telemundo. They started to read they opened up their library, and all their classic sitcoms from the 70s were redone in Spanish. And they needed writers and directors that spoke Spanish, but also were American and had American sensibilities so that they can help sort of bridge the two worlds between an American sitcom and what would become a Spanish language sitcom. And I was hired on that and that's where and those were w ga and ej shows and that was in 1999. That's how I got my VGA card and like the VGA card and and from then on, it sort of opened other doors because even though it's in Spanish, it's sort of you know, made people go Okay, you can do multi camera, oh, you could do comedy. And you know, I seem you know, that sort of opened the doors into the Nickelodeon world, where I did a show called brothers Garcia for Nickelodeon, and that was a single camera show and then after that, I you know, the once I did the Nickelodeon stuff, and it was just off to the races with that it just sort of all snowballs after that because then one job begets another job and begets another one just snowballs.

Alex Ferrari 30:09
We'll be right back after a word from our sponsor. And now back to the show. Right? It's kind of like the whole Goodfellas mentality like someone vouches for you.

Joe Menendez 30:23
That's exactly right. But that is exactly what this business is, you know, people, people, you know, it's like, you know, there's, there's a lot of people, you know, going back to what we were talking about earlier about filmmakers who are extremely talented and have drifted away for whatever reason, you know, some of it is, you know, they can't see rejection, you know, other you know, other times, it's like, cuz you're an asshole. And unless they were wildly successful, and like your movies make, you know, a shit ton of money. When you're an asshole, people are just looking for the moment they can reject you. And you know, that you stop, you know, so to me, I'm like, it makes no sense to be a jerk. Because it's like, what's the point? You know, because in failure, they're just going to do away with you right away, you know, people want to work for 14 hours on a set with someone who's pleasant and enjoyable and agreeable to be around

Alex Ferrari 31:11
the Ron Howard method. Well, yeah, I

Joe Menendez 31:14
mean, you know, I just think, you know, like, it's like, you know, when you read anything about JJ Abrams, you know, they always talk about his talent, but they always talk about how great he is, and what a great person is, you know, I mean, to me, that's, you know, that's sort of like I always go back to, that's the model that I've always followed my entire career is, you know, be gracious and be a good person. And, you know, on set, I'm not a yeller, you know, that someone that shouts you know, and when things go wrong, don't think I don't get frustrated and annoyed, I do. But you handle it, you handle it, and you don't berate or belittle people, you know, especially when you're the director on a on a movie. I think sometimes, you know, there are people that mistakenly get the god complex. And like, what, I'm sitting at the monitor, and everybody's doing what everybody is doing what you're saying to do, like I want Yes, I want the blue curtains Yes. Go wider on that lens and all that and it's easy to go I'm God, what you're realizing is it what you when what you should realize is that all these people are collaborators, you know, and yes, they want to take the, you know, download the images from your head, so they know what they're making and crews and cash respond better to filmmakers who are very clear about what the vision is. But what you don't want to do is be the guy that's constantly pissed off and annoyed and not approachable and is a dick and a jerk because it literally does not bring out the best in everybody. It I don't believe it does in any way, shape, or form.

Alex Ferrari 32:42
Now, what is your approach to directing a scene? in general? Like what are you more Hitchcock? Are you more Cassavetes? Or you are a combination of both?

Joe Menendez 32:52
Well, I, I would never compare myself to either one of those guys, but I get what you're saying in terms of style, like,

Alex Ferrari 32:57
like someone who's prepares everything, and someone who just flows with it.

Joe Menendez 33:01
No, I'm 100% a planner, I plan. I storyboard I shot list, I design, I think about what the scenes about I think about who's the focus of the scene who's who's the character that we should be paying attention to, I absolutely design and plan. And I am absolutely ready to throw it all out on set if I have to. And and and i think that that, you know, it's both a scary thing, but also a exhilarating thing when that happens. But the only way that I can quote unquote, add live on set or or, you know, go rogue or just like you know, like, like, is if I have it all planned out. So if I go if I go onto a set, and I have no clue what I'm doing, where I'm putting the camera, or how I'm even approaching the scene, that's where I hem and haw, and that's where I'm lost and then things don't come out as good. But if I fully plan out a scene doesn't mean I'm going to shoot it exactly the way I planned it out doesn't mean that I'm going to you know, sit there and go out people look at the storyboards and think this is the shot right here to medium shot. No, I just timed it, I do do that, especially if it's a visual effects sequence or an action scene or something like that. They're you pretty much stick to the plan, but I have to go in knowing what the point of view of the scene is. And having an idea of this is what I would do, you know, if if if you know, inspiration doesn't strike, I know that if I did this, it would work. And but leaving myself open to tossing it and I toss it all the time. You know, and I gotta tell you, I'm going back to the show blockers which is, you know, it was like it was a lame little show on on Telemundo that I did you know, you know, almost 20 years ago, but what I did on that show on those 215 reenactments is doing that many after a while like I you know I would literally as an experiment, not plan. There were times that I didn't read I'm not kidding around just to like big bites. So I got to challenge myself, I wouldn't read the script that morning, you know, and I would let people plan it. And I let everybody kind of plan and let everybody you know, like my ad planet, and then I would show up and out breakfast, how to go what to say about it, let someone else like I did that a couple times, I don't recommend doing it. I did it as an experiment like, so let me be clear, I don't recommend doing this at all. But I hit it just like what would happen if I didn't know if I showed up in the morning, and I didn't know what I was shooting, and someone handed me a script. And these are your actors. And I'm like, I want to try that. And I did that on that show. I can't ever do that on any other show in my career. And I knew that at the time, like, I'm never gonna get this chance ever again. But I gotta tell you, that really helps. Because you're sort of what it does is it prepares you in a weird way to anything now, like now in my career, no matter what happens, you know, and there are challenges on everything like on whether it's from dusk to dawn, or whether it's, you know, legends of hidden tempo, or whatever I'm doing. You know, there are things that are unexpected that come up. And, you know, you have to be ready to go with it. And if you have that sort of experience, and that sort of knowledge, if you have craft, I was telling someone yesterday, I'm editing the season finale from vessel down that I just did. And the post pa on the show, wants to be a director. She's really young, like 22 years old. And and I haven't asked like, oh, what do you want to do today? I want to be a director. And then she was like, the postepay sitting out at a desk out, like in the bullpen. And I just said, You know what, I'm sure you've been sitting in with directors, right? And like, you know, picking your brain, she's like, no, nobody's laughing. And I'm like getting here and sit down and observe. Don't say anything, just listen. And you know, and so she's been in there. And what I told her yesterday, and it's funny that we're having a conversation, I said, I think there are three keys, I think to being a director, you have to have taste, you have to have taste. So you have to know what's good and what's bad. You have to have craft. So you have to understand how to craft a scene as a director, and you have to trust the fields is what I would say you have to feel it. You have to you have to feel it. You have to let because sometimes you don't want to make a decision based on intellect you sometimes make a decision based on what it feels like the you know, my favorite story is when Spielberg was making Close Encounters, he told everybody I want the mothership to rise up from behind Devil's Tower. And everyone was like, Well, wait a minute, it's the spaceship, we're going to come down from the clouds, and it should come down. And land behind that was our knees like, no, the way I see it in my head wheels, right, is to see it rise up from behind the Devil's Tower. And that's how they shot it. And it's one of the most iconic images in the movie. Yeah. And it's all because it felt that way felt that way to him, he felt that that's the way to do it. And I think you got to trust the fields. You got to you know, have craft and you got to have taste

Alex Ferrari 37:50
without without question, man. Now what? You worked with a tremendous amount of young actors, do you have any advice about working with you know, younger actors?

Joe Menendez 38:00
Well, I mean, it you know, you know, you know what, the, what it's always worked for me is to never treat younger actors like children. You treat them like adults. When you're when you've cast this kid and hopefully you've cast you know, a kid. Normally normally, with rare exceptions, kid actors are oddly very adult, like they're still kids, and they still do things that are kids, you know, then sometimes you have to be kind of dad and you kind of have to Hey, guys, you know, and you have to kind of sculpt a little bit, but I would say for the most part, you know, a kid like Isabela Moner, who's the lead in legend and Tebow who I work with on another Nickelodeon show that she would lead on I would talk to her like I would talk to any adult and direct them and now if there was anything that was confusing, you know, and I would always ask, does that make sense and if it didn't make sense then I would reword it or rephrase it. But for the most part, I found that if I just spoke to them like adults and didn't treat them like kids, it wasn't like I was getting you know, getting down at your level and putting my hands on my knees and going, children listen, here's what we're gonna do, right? it like you just tell them that this is what the scene is and this is what I need from you, you know, and some kids need more talking to you than others. You know, Isabella was one of those for instance that got it immediately like Isabella is one of those like, of like, I there's like three or four kids that I've worked with in my career. Where I've gone this kid is remarkable. And Isabel is one of those just stunning in how she is able to process like an adult even though she's at the time she was 14, she just turned 15 and it's you know, but the you cast it right and you cast a kid and normally these kids that are doing this are usually if they want to do this, they're usually mature beyond their years, typically. Right? You know, generally speaking, yeah, the immature kids don't want to be actors, or like if they do they suck, you know, and you You can weed them out in the casting process, you kind of know who the sort of old soul kids are, you know, when they come in for casting, and then once you've cast it, right, you know, and again, it's always that it's always 80% of it is casting. Don't treat them like children, you know, and by the way, sometimes you have to make them aware that when you're doing a show with a lot of kid leads, is you kind of have to every now and then remind them, like, you know, all these adults that are standing here, all these crew members, they're all depending on you to hit your hit your marks and say, your lungs, and I think that it's okay, if you're gonna, if a kid's gonna come into sort of an adult situation like a film set, you have to kind of understand that there's a responsibility to it, and they can't just come onto the set and fuck around. And, and, you know, most of these kids understand that, you know, hey, all these people here are depending on paying their mortgages, they're all depending on you to know your lines and to, you know, and you know, you very rarely have to remind a kid of that very rarely. I mean, I've done it in my, you know, 1617 years doing stuff with kids. I think maybe once or twice, I've had to, like, scold a kid and reprimand the kid. Because for the most part, they get it and usually, you know, but I think that's the, the best way to approach a child actor is to not treat the left child.

Alex Ferrari 41:19
So now we're going to get into the question. I've been dying to ask you since since I since I discovered who you were and looked up your work. How the hell did you get the game from from dusk till dawn?

Joe Menendez 41:34
Well, um, how do you call it? Carlos Cotto, who is the showrunner on from vessel down? Who's the head writer on the show, you know, Robert, sort of, you know, it all starts and finishes with Robert, you know, it's his network. It's his show. But Carlos Cotto is the guy that's running the room. He's the guy that's writing all the scripts. And he's the, you know, he's the, the brains, if you will, behind the writing of the shows, obviously, everything always you know, like I said, starts and stops with Robert. But Carlos had seen a film I made many years ago called love it on our own, which was a movie in Spanish that I did for Lionsgate, a heist movie, and he came out to a screening of it and really enjoyed it. You know, and you know, one of the actors brought Carlos out and I met him after the screening and he shook my hand and he said like I really enjoyed it I thought was really good and you know, he talked about my winners He's like, you do a lot of winners man, you can't do that in television you can't do once in television and then you gotta you and I'm like, I know I know I do television I know I wouldn't do wonders although interestingly I got him to and Roberts to sign off on a minute and a half wonder on the season finale of from the showdown What am I gonna tell him but you gotta see it, but they they let me do like a cool minute and a half one or okay on the season finale, but anyway, uh, you know, as he's walking away, he tells me you know, you know, Carlos, you know, you know, gee Joe I'd love to work with you one day and you know people say that all the time and Yeah, all right. Well, you know, whenever thanks, I didn't really think it was you know, anything serious you know, but I was appreciative that Carlos had said that And anyway, it turned out that his kids growing up watched a lot of the shows that I had done for Disney Channel and Nickelodeon, so he'd be watching Disney Channel and Nickelodeon with his daughters. And they always seem like I know Joe, I know that guy. And he will write me it's like hey, I just saw an episode of Zika Luca you directly man it was really funny. And I'm like, oh, man, so we stay in touch. Then he emails me and he you know, I'm blue in 2013. And he's I gave him What are you doing? Uh, I'm running from dusk till dawn with Robert. Love for you to come on. And I was like, great of course that'd be that'd be amazing. He goes but you gotta interview with Robert you know obviously Robert. Robert is the one that signing off on directors essentially. You know understandably right so we set up a Skype you know, interviews because he was in Austin. Robert was and I was here and we interviewed I think I interviewed with him three or four times and he would ask a lot of questions

Alex Ferrari 44:12
like how does that how does that go like when you say interview like cuz I understand one interview but like once you've interviewed one person once, like what are the next three interviews about like different questions cific

Joe Menendez 44:21
it was specific to the episodes is that so so the first interview was you know, getting to know me like I you know, like, Who is this guy? It's a person do I like him? And you know, you know, that kind of thing and obviously he had seen my work he's seen my film and and you know, we talked a lot about the fact that I had done a number of kids shows and but you know, if there was anybody that understood, being able to go back and forth between these two sort of genres is him having done Spy Kids and Sin City, you know, he, you know, and Desperado. And all that he obviously understood all that, that a director could, could jump between worlds and still be able to tell good stories like he understood that more, more More than anybody. So, you know, I so you get past that, you know, I got through that interview and we got along really well. And then I read the outline for the episode. And he treated it basically, like a feature like I was I was interviewing for a movie. So it was even it was an episode of television. Every interview was giving him my take on how I would do it. And then I would say, Well, I would do this, and this is what I see. And I like this, and how about this? And then he's like, that's great. And then the next one was like, here's the script, read the script now like, let's come tell me what you know. And then so it was basically getting into the minutiae of, of any essentially, this one hour of television was treated like a feature film. And I had to, and because Robert was the network and the studio and, you know, I mean, although it's Miramax, you know, it all, like I said it all started and stopped with him. And he eventually got to a point that, you know, he said, clearly, you have a vision for it, clearly, you have enthusiasm for it, you're not intimidated by it, you know, and, you know, he and, you know, that was the end of that. And you know, and I got the job. And you know, the thing that he said that he that he you know, after we spoke after I had the job, and I got to know him, he said, um, you know, what I liked the most about you was that you didn't fixate on the horror aspects of the show, even though you know, those are all visceral. And that's fun to do. And it's fun to do those kind of set pieces with visual effects and, you know, scary stuff and all that I was more focused on the characters I wanted to know about Richie Gecko and about Seth Gecko and about Santana go and about, you know, the fuller family, you know, about Jacob and Kate and Scott, I wanted to know what made them tick. And, you know, because I always say that, you know, you can have all the spectacle you want, but if you don't have characters that you care about, then it won't matter, the spectacle will matter, and it will land and it won't play. And, and I think that that was sort of the the big selling point that I, I always fixate, and I do this on everything I do, whether it's dusk, or whether it's movies, or or anything I do, you always I spent a good amount of my prep, figuring out toning and characters. And then once I've got that, then it informs how you block and how you stage and how you where you put a camera like if you know what the focus of the scene is, and why our characters you always have to kind of bring it down like an actor and kind of understand it. So that it'll and it'll inform everything so i think i think that was the big selling point. But, you know, it just got into the the interview process was getting into the minutiae and getting into the weeds of how we do it. Because obviously I was I was an unknown to him. So you know, but you know, with each subsequent conversation, he got more and more comfortable and understood what I wanted to do. And I understood what he wanted because of course, he was also downloading to me things that he wanted to say. So it was a good blend of things that I do and things you know that that he wanted to see and what Carlos wants six Carlos was also getting, you know, was also very obviously instrumental in telling the stories in a certain way. And it sort of was born from there.

Alex Ferrari 48:07
So So is the show run very Robert Rodriguez style.

Joe Menendez 48:13
Well, it's it's it only in the sense, you know, you know, the thing is that, you know, you go work for a director of his caliber, and there's always a sense of like, Oh, my God, I'm working for Robert Rodriguez, you know, it's like, it's I, you know, you know, is Robert going to show up and say, do things my way do things my way. And I cannot tell you how wonderful and filmmaker friendly Robert is not just to me, but to every director, there isn't a director on the shows that wouldn't say the exact same thing. Now obviously, Robert did the movie and he did the pilot, the first two episodes were which were essentially the setup of the movie. So when you go into television, it's not your job to go in there and reinvent the stylistic choices that were set up in the pilot, you know, it's your job to look at that and study that and go, Oh, I see what you're doing. Like you can't go on to for instance, a show that is a fully handheld show that's gritty and, and you know, and sort of, you know, cinema, very pay and decide to make it all slick tactile screenshots, because you know, then you're you're reinventing the wheel, and then you got to go in there and sort of adapt to what's been set up beforehand. So you go in knowing that there are things that you want to do that are very Rodriguez esque, right? But he doesn't, but he doesn't. It's not. It's not a mandate. It's not like he's sitting here let me make sure that you have this and you have that. He's very, very good about you know, asking each director to bring in their own thing and bring in their own sort of style and your own vision. But what every director that does the show knows is like, like Robert Rodriguez is the one that set up the look of the show, we'd be stupid not to bring in Roberts, you know, stylistic choices and element to it. So oftentimes, I'll shoot things, knowing like, Oh, and by the way, working on the show has also sort of informed my own style because you kind of are always like, what would Robert do? You know, in your head, you know, you're always thinking that so like, I'll shoot things. I'm like, oh, that'd be cool. And then what if it can't help a bleed over into your own style? And what's happened having done six episodes now is that you don't even think about it anymore. It just sort of becomes like, like you just sort of do it almost naturally now, you know, because I've done so many of these now that now it's sort of instinctive you know, that I can never, you know, duplicate what Robert does. Robert is very specific and he's got a style on his own that is, you know, unmatchable, and you can't you can't you know, compete with it. So I so you still sort of come in and do your own thing. But when you see the show there are definitely moments and angles and you know, the way things are cut you know like you also know that you know give them certain elements in certain pieces and shots that can be cut in a certain way the way he likes to cut things you know and and because oftentimes Robert will go in there and the final pass on each episode will be by Robert Robert will physically take each episode. And you know, like my first episode, the first episode, I did this gunfight right on in which is supposed to be like, on the US Mexico border. And when I turned in that gunfight, and I'm, you know, having done a number of action scenes myself, I'm like, I was feeling pretty good about it. I turned it in, and I turned in my Director's Cut, and I was like, that's pretty badass. I don't know how this is gonna get taught. That dude has grabbed all my footage, and arguably not in shot something new, right? Robert grabbed my footage and cut that scene in a way that I did not see. And just made it 1000 times better. Wow, it was remarkable for me to see what that man could do with with my footage. Like, you know, I thought I knew that footage backwards and forward. And he left I'm like, oh, he took that element and he put it Wow, I was never taught to do that. And that's what's fascinating is to is to sort of, you know, you know, cuz from a from a process standpoint, he's he's like super quiet and super low key and but like, you know, you when you're when you watch him on set, you know, he sits there and he's like, super cool. He's got like a guitar and he strums but you know, that the gears are turning while he's, you know, strumming out a tune, and then all of a sudden, he's on his feet. And he's like, changing things. But he's like, you know, so quiet that you try to listen to what he's saying. I can't hear what he's saying. I just wanna get closer, but you know,

but, but he but when but when I'm in the chair, and he's in the back row. I'm, you know, completely respectful of the process. So encouraging and so you know, complimentary when when he loves something, you know, and you know, what he tells you is when he likes somebody who though that's badass when you get a that's badass from Robert Rodriguez. You're like, Alright, good, I'm good. I'm good.

Alex Ferrari 53:17
I'm good. Life is life. Life is good. You were telling me that like he texts you during short episodes that you're directing and things like that. How are you doing?

Joe Menendez 53:25
He Yeah, he does and you know, he's he's a How do you call it uh, he's very good about texting and like, you know, like, you know, encouraging you and telling you that you know, things are looking great and all that like I said, I mean, you know, he you know, obviously he has notes and comments and you know, we'll we'll we'll give you feedback and all that but you know, he's very good about like just sending out a text and telling you how cool something is you know, and you know, and and it's you because you don't know when you you know like I'm putting forward my best effort and you're in and you put it out there and you kind of wait and you're like okay good you know validation alright good. But he's he's but not just with me. He's He's very good like that with everybody. You know, that's why I say I you know, obviously I'm gushing over Robert, I can't say enough nice things about him.

Alex Ferrari 54:17
No, I mean, I mean, the guy runs his own network, and he's a director. And I mean, I can only imagine a day that just had a day in the life of Robert now just like having to deal with all of that. But I guess he's just been after 20 almost 25 years now. Since mariachi was released, he must have built up this this ability to just kind of run an empire which is what he does he just kind of and lay and he doesn't seem nervous or beat up about it. Like he's on set strumming a guitar like Okay, let's go do this.

Joe Menendez 54:51
I have never, I mean, I'm sure he gets high share. I'm sure he gets frustrated. I've never seen it. And you know, every time we seem like it's like, it's like, you know, he's always calm always, you know, sort of soft spoken and, you know, very kind and all that. And but yeah, he's, you know, this last season we were in Albuquerque, but the first two seasons, we were in Austin, and we were shooting in his building. And he's built in, you know, you know, with troublemaker studios is awesome. Because it's like, it's like a filmmakers. I mean, you would love it, dude, because you wouldn't Can you go down there? And it's like, yeah, this is set up by a filmmaker. And you can tell Yeah, he's sort of like, like, if you imagine Disneyland, where like, the castle is a center, and then everything sort of spreads out from the castle out. Yeah, that's kind of how troublemakers set up. Like his office is like, in the center of the building. And he's got a couple doors and his office and you can go out one door into editorial, one door into, like, the conference room where the writers and the directors are. And, you know, that same door takes you to the studio to the stages. And everything sort of flows around where he is. And it's just, it's just, I mean, it's just great. Like, you go in and you're like, yeah, this was set up by a filmmaker. And you can tell it was set up by, by, you know, but he's got, he's got like, you know, got to soundstage. He's got a backlog, you know, upstairs, he's got an entire art department and visual effects team. And, you know, and so, you know, there were times that my office in Austin, the directors, like the prep office was right next door to his literally right next door, like, like a like, walk out of my door, walk into his door. And, you know, oftentimes he'd be running a meeting, you know about the network and just, you know, like, nothing fazes him. I mean, he's seen it all, you know, he's been around for, you know, 20 plus years, and there's nothing he hadn't seen.

Alex Ferrari 56:40
Right? He's gone through. He's worked on major studio movies, and he's done as indie of a movie as you can. So if you see and everything in between is

Joe Menendez 56:51
a, you know, humongous movie with James Cameron. Yeah, I heard he's doing is he doing alita Battle Angel.

Alex Ferrari 56:59
He's doing Battle Angel. Yeah.

Joe Menendez 57:02
They're shooting that I think in October. So

Alex Ferrari 57:06
Battle Angel has been Cameron's baby, but he's all up on the avatar. That's right.

Joe Menendez 57:10
And he passed it off to Robert, which is is an indication that someone like James Cameron would pass off his baby to someone like Robert is sort of says it ever said it says it all.

Alex Ferrari 57:19
You know, because James Cameron is as James Cameron. That's right. I mean, there's only one guy. And that's James Cameron. No question. Just a quick a quick question. How many days is a shoot an episode, you get to shoot?

Joe Menendez 57:33
It depends. It's between seven and eight days

Alex Ferrari 57:37
for an hour before 45 minutes or

Joe Menendez 57:40
43 and change something like that. So I did. So I did the penultimate ends in finale. So I had 15 days to do two episodes. But what's great is that you know, there were there were such massive episodes that that Robert came out and did a splinter unit. And there's there's, which of course, like it's super exciting to you know, to see him grab a couple of the scenes. And he did this one scene that is completely badass with Chef Gecko that I don't want to say but it came out so cool that they're actually rushing it through special effects. And they're going to run it as a promo on the network. Because it's such a cool sequence and I can't wait for him to see what it's like. It is classic Robert Rodriguez kind of stuff. So you'll see when when, when it comes out. I'm going to totally post it on Facebook and all that because it's it's so cool.

Alex Ferrari 58:37
And you I mean, obviously Robert was a big influence on you.

Joe Menendez 58:41
Well, you know, I absolutely i mean, you know, I certainly admired his career and his trajectory and everything that he's done and accomplished and his success and you know, in his movies and his filmmaking style, you know, but my, my big influence were, you know, it was you know, Steven Spielberg and Robert Zemeckis I mean, I grew up in that era where those guys were making like brand new movies you know, like I'm old enough to remember you know, when Star Wars was a brand new movie like I was I was seven when Star Wars came out and and you know, like to me I remember like Star Wars you know, like, like, like so I always say to people that I kind of feel like I grew up during a very cool era when Spielberg and Lucas and domestics and all these guys were making these movies Joe Dante they were all making these movies. And it was what had become classics you know, and and to have grown up in that era. So that's really been my influences. Those guys you know, that generation, the generation before me and Robert, because me and Robert are the same age, right? So really, if you want to know about influences, it's those guys and then before them, I'm actually a film enthusiast so like I you know, like I love Bible parties and and auto pevensey And William Wyler and those guys you know, Delmar gave Sturgis and those yeah yeah, I mean those those you know so Orson Welles you know obviously you know these these these are all filmmakers that you know that that I've loved and admired as well so you know the thing with filmmakers that are in your generation you know, like a Robert or like a JJ or people like that, that that, you know, you you admire them you do and you know, and obviously there's things that they do that you're like, Oh my god, that's so great. And you know, you learn things that they're doing. But I always say that the influence is, you know, for every generation as always the generation before you know, so

Alex Ferrari 1:00:41
we'll be right back after a word from our sponsor. And now back to the show. Yeah, without question, and I'll take you back you were saying all the Joe Dante and Spielberg and Zemeckis would you have loved to work on amazing stories oh my god would have been

Joe Menendez 1:01:06
amazing stories came out man I was like 16 or 17 years old when I first came out and I was like, obviously way too young to even be considered but like you know, but like they were hiring like like they hired like Phil Joanna you know who must have been like 23 or 24 times so not that much older than me. So like I missed that window like not that I would have you know, who knows I probably wouldn't have gotten hired anyway. But you know, you you you just like say like I wasn't even, like old enough to be like, even in the conversation and like I would have loved to have done that. And I always say like, anthology series don't get there. Just do I think anthology series are kind of cool and like they don't get made enough. You know,

Alex Ferrari 1:01:46
for everybody in the audience. Look up the show amazing stories, which was Spielberg. Spielberg produced this anthology series, call ourselves he

Joe Menendez 1:01:55
directed ghost train and ghost train. Yes. And the mission,

Alex Ferrari 1:01:59
the mission with with Kevin Costner?

Joe Menendez 1:02:01
Yeah, Kevin. It was such a great Kiefer Sutherland was in that

Alex Ferrari 1:02:06
key for when he was young, like yeah, before he started kind of blowing up. Yeah, it was such a wonderful show. And the I always remember like the my favorite episode, and I'm gonna geek out for a second. My favorite episode was the episode that this dorky teenage kid found this goo that if you poured it on pictures, the pictures came to life. Oh, you remember that episode? Yeah, and he kept pouring it on. Like you know, the girlie magazines he wanted a girlfriend. But if you pour too much, they become these huge monsters. If you pour too little a woman would come out and it was just brilliant and at the very end I'll have a spoiler alert at the very end the day she finally finally gets the girl walks out but then as they close the door the goose builds on top of like a horror magazine cuts off you just like ah that's so great.

Joe Menendez 1:03:05
There was also I I also love the subjects episode goes to the head of the class. You know, Christopher Lloyd was in it and like, they they you know, spoiler alert that he's like this ruthless awful teacher and at the end like all the students they cut off his head you know and then but at the end of the episode, he's like a monster and he's managed to show his head back on and the episode ends with him unraveling like a scarf and you see the stitches around his neck and like he somehow sewn himself back to it's great it's a Robert Zemeckis well it's pretty fun to

Alex Ferrari 1:03:38
these those are things that just oh god I wish there were stuff like that around today. I hear stranger tales is pretty good that

Joe Menendez 1:03:45
show um, two episodes in and it's so far it's very good. Is it really good

Alex Ferrari 1:03:48
I haven't gotten into I haven't gotten there yet. I'm bingeing some other shows.

Joe Menendez 1:03:52
Yeah. No, it's good it's good I want to see where it goes I definitely curious to see where it goes no, but it's really well made really well then.

Alex Ferrari 1:04:01
Now you just you're going to be doing a new movie you've mentioned a little bit in the podcast Legends of the Hidden temple.

Joe Menendez 1:04:08
I shot it I shot it in Vancouver earlier this year we're in post two we're doing visual effects and all that it's um it's based on a game show from the mid 90s. What Nickelodeon decided to do is basically bring back legend to the hidden temple but as a movie and but not as a sort of, you know, cheesy kind of movie and campy they it's like to be placed strict right? And to you know, it's like it's like a kid Indiana Jones movie like Goonies kinda it's a Goonies kind of thing. You know, there's some there's humor in it for sure. But, you know, when the, you know, when I read the script, I wasn't really sure which direction we're gonna go and I didn't get any sort of indication, you know, my agent sent me the script and, and, you know, and and I was going into, similar to it with Robert I had to go pitch by tape, you know, and it's like, it's, again, it's an interview, like, but it's specific to the project. And I went in there and like, I pitched my take, and it's What I would do, and then, but I, my opening sentence was, this should feel like the movie that the for the very first time in Nickelodeon's history, they kill off a kid, like a kid's got it, like, you should feel like a kid's gonna die, you know, which will never happen. Of course he should feel that way. And like, they were like, yes, you know, there has

Alex Ferrari 1:05:22
to be, there has to be the peril

Joe Menendez 1:05:25
has to be real, it has to be real. Because, you know, the greatest Disney movies, you know, classic Disney movies and even like Disney movies, you know, that have come out in recent years. You know, when when, you know, when moments of danger happen, the moment of danger are played for real and and I mean, yes. You know, kids, kids, you know, are surprisingly resilient. I have a 10 year old and you know, she can handle you know, I mean, there's certain obviously like, like, you know, like, she watched, like all the Jurassic Park movies, right? I was fine. Like, like, didn't forgot. And then I'm like, you're ready for World worlds. And I showed her 20 minutes and she was sobbing she like turned us off. So like,

Alex Ferrari 1:06:09
Guys are being burned a lot.

Joe Menendez 1:06:12
I cannot I cannot tell you how often like during, like, That day, just my wife giving me dirty looks all day. Like what is wrong with you? But like, I thought she was like, I'm like other shows ready? But But like, there's a line, right? Jurassic Park is like, right where that line is, that's like the dinosaurs and like, you know,

Alex Ferrari 1:06:30
they can recognize, like always dinosaurs. So it's all make believe and stuff like that. But when the aliens are

Joe Menendez 1:06:36
also done stylistically, even though they're both Spielberg, Jurassic Park is done in a way that you kind of, it's scary, but you kind of know that it's like, movie scary. Whereas like, well, the world is so realistic.

Alex Ferrari 1:06:47
footage. Yeah. So so

Joe Menendez 1:06:50
you know, it's that's sort of the approach, the approach was, like, we're going to make a movie where, like, when the kids are running, and you're running from the temple guards, you know, you should, you should feel, you know, like, Oh my god, you're gonna catch them, and they're gonna do something horrible. And you know, but then like, the kids, but it's a good movie, it's being told from the family film, and it being told from the point of view of the kids, right, so they're gonna get away, they're gonna do you know, these great, heroic wish, fulfilling things. But it's, you know, like, but the way I approached this movie was, and it's the biggest movie Nickelodeon's ever done, you know, they, they're, they're just, they're super thrilled and excited about it. And I'm super thrilled and excited to be part of it. Because it's the kind of movie that I wish I was 10 years old, and seeing this movie, you know, because it's the kind of movie that I would love. But it's also got stuff for the, for the parents, because oftentimes, I watch a lot of these kids movies with my daughter, and there's times that I'm like, Oh, my God, what am I doing here? You know, watching these things. There's very few family films that my daughter watches that I could sit with her and watch him, right? Most of time. I'm like, Oh, I want to, you know, I want to be doing anything else. But sitting here right now.

Alex Ferrari 1:07:53
But trust me, I've got twins. I know.

Joe Menendez 1:07:56
Oh, you have twins. Yeah. So but but but yeah, so so this is the kind of movie that I thought about us to parents. So I there's enough of it that like, like parents appreciate. But then there's this other core audience that that we're also attracting, that are people who are about 30 years old now, who grew up on the game show, and it's sort of nostalgia for that. So there's a lot of stuff that we that we did in the movie to pay homage to the fan base that was 10 when the game show came out, we're now like, 3031 years old. 29. So it's, it was a it was a, you know, a challenging project in the sense that we have to, you know, make sure that it works for the core audience first for the kids, but also be something that that the 30 year olds appreciate and parents will appreciate so it's like literally like three audiences, you know, that we had to make the movie for?

Alex Ferrari 1:08:50
And you know, that's funny. I actually have my own Nickelodeon story. I worked as a PA on global guts. Oh my god. Back in the day I was in I was in Orlando going to film school so I got an internship and our pay actually paid a PA job. And I like years later got contacted by guys who were obsessed with like, do you know where that mountain is? Like there's a huge fan base for those old Nickelodeon game shows.

Joe Menendez 1:09:15
Totally 100% like,

Alex Ferrari 1:09:18
we're making a documentary about Gods would you be interviewing like, Dude, what what do you talk? What?

Joe Menendez 1:09:22
Yeah, yeah, it's, it's, it's, uh, it's, it really is. And, you know, it's funny, because, you know, um, you know, a few people have reached out to me and told me like, oh, why didn't they just bring back the game show? And, you know, and I'm like, if we were successful, they could bring back the game show, but, but how cool is it? Because, you know, because, I mean, I I missed I knew of the game show, but I was of a generation that I had just missed it. You know, so by the time the game show came out, I wasn't watching Nickelodeon. I wasn't anywhere, you know, but I was young enough that I was aware of it. And I remember even thinking like, Oh, that's got like an Indiana Jones vibe. You know, yeah. It was an But like, but like the idea, but like, like the idea to turn it into a movie is sort of the same concept like Robert making a feature on 16 millimeter. It's like what a cool obvious idea, like take that world and write a story and put these real characters in it. I mean, what a What a great idea and so that's what we've done and I'm super excited about it, you know, you know, visual effects are coming in hard and fast and everyday like it's great like it's like Christmas every afternoon. The visual effects company sent me shots and Christmas every morning like I mean every afternoon I open up and I'm like, Oh, yes. You know, right now like it's like the avid version

Alex Ferrari 1:10:41
which right i know i know that feeling when it's wait till it's colored and yeah, although

Joe Menendez 1:10:45
our editor this guy came in fact who did who cut the movie is actually a former visual effects editor and he and so he did actually a really great job of temping these visual effects but now that we're seeing them like really done you know, by the visual effects company it's really fun to see it and and starting next week I'm gonna start hearing the music so I'm excited about that so we're in that stage where it's imposed where you know, I'm not gonna say the hard work is done but it's the part you know what I'm talking about it's like I'm not having you we're not in pre production we're not in production and pre production you're like this it's the stress of like what's going to happen last thing and like planning and designing then shooting as you know it's got its own sort of like oh my god oh my god. And then editing is like, like, you know, am I an asshole that I didn't cover this right yeah, that dude I'm in the middle of that right now. Yeah, and then once you're done editing and it's locked This is kind of the fun part to me this is now where it's like as like now your collaborators are sending you all these cool things and like yeah

Alex Ferrari 1:11:51
up you're dressing up ready putting getting ready for the ball?

Joe Menendez 1:11:54
Yeah, this is actually my favorite part of the process although I love being on set and I love the shooting of it when people think that's crazy but I actually do like the process on set you know, but I think this is like in terms of my nerves. This is probably my favorite part you know? Because it's the part where I get to see thing and go wow that's cool All right, yeah, like give notes when something isn't quite right but you know for the most part largely you know it's been it's been fun

Alex Ferrari 1:12:20
so now of course you will be doing double there the feature soon right.

Joe Menendez 1:12:27
I can either confirm or deny

Alex Ferrari 1:12:30
that would be a very I think much more difficult movie to show um alright man so I asked my my my guests are these questions all the time these are the core questions I asked all my guests What advice would you give a filmmaker just starting out today

Joe Menendez 1:12:53
know what kind of filmmaker you want to be perceived as because and what the what does that mean? Um, you know oftentimes as filmmakers especially when we're young we're like I want to tell stories that that change the world and are riveting and all that kind of shit right? What really studios and agents and people you know or people that hire but they want to know is they want to know what kind of filmmaker you are. You know, and I think one of the challenges that I think even continues it a little bit to this day with me is that my body of work is wildly eclectic, right? So you can't really say I'm this or that you know you know I've done things in Spanish but am I a guy that does things in Spanish I've done stuff in the family world but am I a guy that this family so now I'm doing you know one hour dramas you know I've done East Los high for Hulu I didn't you know I've done obviously dusted on I've done you know, some TV movies. It's like what you know so I think what is a challenge for me is like I think now I'm at a point where people kind of understand that I'm versatile and I can jump around but i think i think you know, for someone starting out However, it's it's kind of say okay, I mean I think the mistake I made and I think I'll talk about this early on and I think it's I made these two sort of indie movies that were the flavor of the month it's what was popular at the time. And and and I enjoyed seeing them. I didn't realize I didn't like doing them like doing them but that I didn't get as much of a thrill doing them. And what what I should have done and just what I always tell people is I should have said what kind of movie do I want to go see right now like really like that I want to like that I love and for me I would have said even the what hasn't changed in 3040 years for me is that I love seeing like Spielberg kind of movies like the amblin movies from the 80s you know, you know things that have a little bit of humor but like have some mystery in some You know, Fantasy Adventure Yeah, I shouldn't have done these like dark Indian dramas that I did my two my first two movies, I thought my third movie had was a bit more mean it had a little bit more meaning that it has humor and action. And and, and I and and so people early on want to figure out like, Oh your heart, and I know that just feel free to say I want to be pigeonholed. Let yourself be pigeonholed. You can break that later. But it's good to be known as the guy that does x. Because then you work then you're employable, then you're someone that people go, Oh, yeah, that guy is good at heart. That guy's good at comedy. When you're kind of all over the place like I was early on, it's hard to kind of pinpoint you. And so you kind of, you know, I I've only what what's happened now that I've come full circle, I've done so much stuff that it's, I can I can sort of chameleon my way into any kind of genre, you know what I mean? But that's sort of what you would call a journeyman status. You know, you're you sort of become a journeyman, kind of in that sense, like, like

Alex Ferrari 1:16:08
Scorsese could do almost anything. Yeah, it could do anything. But

Joe Menendez 1:16:12
initially though, Spielberg was known as the creator of, you know, kids fantasies, Scorsese was known as doing like, Mean Streets kind of movies. But they all started off as like, they do that kind of thing. Now, in recent years, they've expanded and now they've, they do different kinds of things, but it's okay to label yourself. But when you label yourself, It better not be flavor them, they better be something that you really love doing, because it'll show in the movie. And I think when I look back on my first two movies, I think the biggest, you know, like I just briefly I'll give you the story. My second movie is a movie called hunting a man that's also available that's also that also been released. And I think that's an indie drama, right? The ending of that script. When I started shooting, it was a very dark ending, right? was like, it's like, people get killed, and it's tragic. And these two brothers, they were talking to each other again, and it was awful and tragic, and, and that's the script that we started doing. at the last second, I chickened out, and I was like, I can't end the movie like this. I hate this. This is not me. I'd rather everything be okay. And like the family come together and it's lovey dovey, and so I changed the ending. And I like I felt better about the movie me personally, right? What happened is I was depending when you make an indie movie, frankly, to get into like the prestigious festivals, like Sundance, or like, those kind of festivals don't like the happy ending movies. They want the dog so like, I didn't know what my audience was. So what happened is I shot myself in the foot had I kept the darker ending, and had I kept the more fucked up ending. The movie would have maybe gone farther. I'm not saying that movie is the most brilliant thing in the world. But I think had I been more savvy and had somebody told me dude, you're depending on that crowd to legitimize your movie you need to make the movie that that crowd the mistake was I shouldn't have been making that movie to begin with because that wasn't my movie that wasn't my kind of thing I should have been making a family film from the very beginning is what I realized now with you know something adventurous and fun with those guys always works always work I should have been doing that like I wish somebody would have told me back then that's your thing and by the way people did tell me that people did tell me you should do more like comedy family stuff early on and I remember like being like indignant like well How dare you sir? How dare you I am an artist that's right and then like and it's bullshit and and so you all you're doing by saying that is you're creating a scenario where you're not going to work so let people label you earlier but let it be a label that you want them to label us and then later on once you have success then you can break out and do other things. I've done it backwards you know, I started doing different things from the very beginning and I think that it was hard at first for people to figure it out and to a certain degree it's still like people look at my diverse credit and they're like huh okay wow done a lot of different things you know

Alex Ferrari 1:19:10
yeah it's they don't from my understanding people in Hollywood they don't like to think they just want to go you're in this box but and but my Xbox

Joe Menendez 1:19:19
but why why is it that why is it that you got to let but they're going to put you in a box regardless, right? by this will be the person building the box and putting yourself in the box like this is the box I'm in? Like, you might as well be that person. So that's my advice. Okay? No, other than learn your craft and you know, you know, learn how to make a movie, right? You know, figure out what kind of filmmaker you are. You got to know what kind of filmmaker you are. Because otherwise, you know, no one's gonna, no one's gonna want to figure it out. People are just gonna want to know.

Alex Ferrari 1:19:50
So what is the lesson that took you the longest to learn whether in life or in the film business

Joe Menendez 1:19:57
to stop comparing myself again, In the film business, it's not comparing myself to other filmmakers like Robert or like, you know, for the longest time it was like, like what we talked about earlier, you know, coming, bringing this all back full circle, you know, looking at filmmaker x at the age that I was at and going, Oh my god, by the time this filmmaker was this age that are in them this net, as opposed to being grateful for where I was and what I was doing, I was, you know, you know, empty and agitated that I wasn't where that guy was, or that woman was like, and, and what you realize is like, but right behind me, there's somebody looking at me and going, well, gee, I wish you know, I was doing what Joe is doing. You know, so you know, what is taking me a long time I guess it's both life and in my career is realizing how good you have it. You know, because even you Alex right now, you know, I know you're making your movie and you're like, I'm gonna make my movie and I'm not gonna wait for somebody to make it. You're making your movie do you know your you know, and that's something to be grateful for, you know, Jeff spoke people came, people from out of the woodwork came and they, they, they donated and they funded and you're making your movie, you're out there doing it, dude. And so, you know, as opposed to lamenting, like, why am I not making the romantic comedy for universal, as opposed to you know, instead, you should say, I am so grateful that I'm making this as mag with Joe mashanda Leon and and that's sort of what I've done. Now with my life. I'm grateful that I'm doing from dusk till dawn and legend, the hidden temple and, you know, stuck in the middle, and that I did love it all it is and love it. And I've done all the TV movies that I've done, I'm grateful. I'm grateful. And I think that that's the hardest thing to like to just be good with, where your life isn't accepted.

Alex Ferrari 1:21:42
And also enjoy the journey, I guess, as opposed to the destination, which I know is cliche as hell, but it's a lesson that took me that really long time to learn.

Joe Menendez 1:21:49
That's right. And because it's not over, it's not like, I'm like, I'm done. You know, like, the journey continues. You know,

Alex Ferrari 1:21:56
it's not like, well, I worked with Robert I'm, I'm I'm over. It's, it's,

Joe Menendez 1:21:59
it's it's okay, to have ambition and to have goals and, and, you know, desires and like, Oh, I want to be there. And I want to get to that point that I want to do that. And you know, we all have that. But there has to be a moment that you have to go, you know, shit I've done, I've done this, and this and this man, and I'm grateful. And I'm happy for that, you know, and, and I'm gonna continue to do X, Y, and Z. And where it takes me, you know, it, that's the other thing is that. And I think it's all connected, that I would make something and then I would set myself up for expectations. I'm like, Well, I'm going to do this, and it's going to do this. And I'm going to go there. Yep, yeah, yeah. And, and the movie comes out, and it lives the life that it's going to live. And you kind of look around afterward. And you're like, Well, that didn't turn out the way I thought was gonna turn out. So you can either be angry and bitter about it. Or you can evaluate and examine why it turned out the way it did, and then move on and don't make those same mistakes, you know, or don't go down that same path on the next one.

Alex Ferrari 1:23:01
Can you imagine someone like James Cameron, who worked all his life and he gets up to Titanic and has the biggest movie of all time? What do you do at that? Like that's, that's a goal. A lot of filmmakers want to be

Joe Menendez 1:23:13
that. You do avatar? No,

Alex Ferrari 1:23:16
no, no, no, but he did. He went off like, you know what? I'm going to become one of the biggest explorers, underwater explorers in the world. And I got the money to go do it. I'm gonna go take eight years off. Yeah. And then oh, by the way, I'm going to come back and make avatar.

Joe Menendez 1:23:31
Yeah. Which will be, which will exceed Titanic and make even more money. You know,

Alex Ferrari 1:23:35
like, like I was saying earlier. There's one, James. That's right. That's right. No, no.

Joe Menendez 1:23:40
And, and, you know, so it's, but I'm sure that you know, when James Cameron was working at Roger Corman, yep. He was looking around and going Why am I not Steven Spielberg? And or maybe he didn't, maybe he's like, I'm good. I'm working for Roger Corman for Christ's sake. I mean, this is awesome. You know, so I and I think that's the key I think is to sort of be grateful as you know, as to where you are because you know, you may you may not be where you want to be just yet but you're but you're at a place where other people aren't and so you have to kind of take it all you know, it's all relative, it really is. And then you know, I you know, what I'm trying to do you know, now with my career going forward is is not go in with any specific expectations on any given project. So, you know, when I'm doing a movie, like legend, the hidden temple, I of course, want it to be wildly successful, and I want people to see it, I want people to really enjoy it and all that. But beyond that, I don't have any specific thoughts in my head, like I used to wear like, okay, so it's gonna come out, and then I'm going to get a phone call from so and so and so and so's gonna invite me out to his house. I'm not doing that anymore, because I would make myself crazy with scenarios.

Alex Ferrari 1:24:53
And like, I mean, I already have a scenario for you like I'm gonna make lizard example then. Then Lucas Someone's gonna see it they're going to call me in for an interview for the next Indiana Jones and then I'm going to like

Joe Menendez 1:25:05
but that's that's how you drive yourself crazy Yes. Obviously if Lucasfilm call you know calls anybody anything? I don't care who you are yes because film Kathleen Kennedy calls you and says hey you know what I want to talk to you yes it's gonna be it's a defining moment for any filmmaker I don't care who you are and if you say it isn't your liar it's like everybody's gonna take that meeting. Everyone's gonna take that call. You don't I mean

Alex Ferrari 1:25:31
he calls you he's like yeah, like to have coffee. Yes, you're gonna

Joe Menendez 1:25:33
you're gonna take that call you're gonna take that meeting and you're going to really be like, holy crap you know I don't care who you are. You're a liar if you say that you don't care. And but uh, but you can't drive yourself crazy because you know when afterward the phone doesn't ring and Spielberg or Kathleen Kennedy doesn't call you can't drive yourself crazy You just got to move on to the next thing.

Alex Ferrari 1:25:52
Exactly. Now this is the toughest question I'll ask you the entire entire interview. What are your three favorite films of all time?

Joe Menendez 1:26:00
Well that's not tough at all. I actually my number one in to fluctuate depending on the day but right now but today being being the 28th of July when we're recording this is a it's et Okay, and Raiders and then and then die hard.

Alex Ferrari 1:26:21
diehard the best Christmas movie of all time. best Christmas

Joe Menendez 1:26:25
movie of all time I still play Run DMC you know holiday and Christmas as like that's all by rotation during Christmas when I put my playlist and I have all the Dean Martin and all the other Christmas going on on incomes Run DMC with Christmas and Hollis and you know it's like bam bam, bam, bam, bam, you know, it's like of course and I think I've got it going this is Christmas music you know it

Alex Ferrari 1:26:51
is Christmas music but it's not Christmas until Hans is falling off the side of a building

Joe Menendez 1:26:57
that's right yeah, so those are my three i think you know you know it's what that list and I used to be kind of embarrassed by that right a lot of y'all may be like oh my god like I'm not like you know you don't have

Alex Ferrari 1:27:11
Seven Samurai or a movie or something like that right?

Joe Menendez 1:27:15
Yeah that's I that's the other thing that no you know as you get older you just don't give a fuck you know? What's perceiving you just like that's what I like fuck you you know you don't care you want to cite three movies you like I don't care you don't like these I don't care these are the three movies I like these are the ones that I will watch and I will enjoy and I will study you know I think those three movies sort of sum up my tastes and my likes and you know the kind of filmmaker I'd like to be I mean, and and you know, and so

Alex Ferrari 1:27:48
nothing wrong is Wanda Sykes comedian Wanda Sykes says like as you get older, you just give less of a shit and it's true like Do you ever see an 85 year old out there? really caring? No Yeah,

Joe Menendez 1:27:59
I was driving down Ventura Boulevard the other day and this like he must have been like 85 years old there's all man like wheeling a grocery cart like I felt bad for me like really slow like there was a Ralph's and he was crossing the street and you have to cross the street just right in the middle of the street might even trouble there are no light he's just I'm crossing right here and like guess what we all start

Alex Ferrari 1:28:22
he's like either you either it's time for me to go or it's not I'm just gonna cross here and so we

Joe Menendez 1:28:26
all like everybody we all like I look over at the other cars and we all like shrug but like he's a he's 85 or you don't get away with that 2525 year old that'd be like come on.

Alex Ferrari 1:28:37
Can you get out of the car probably beat him I mean, like like Dude, seriously? I want Um, can people find you online?

Joe Menendez 1:28:46
I am on Facebook. So you know jumping in news and or my website jumping into comm all sorts of crap that about me that you know like I'm even like, that's a lot of crap about me. Come but there it is if you want to see

Alex Ferrari 1:29:06
Joe man I thank you so much man. This has been a wonderful interview and you've dropped a lot of knowledge bombs to the indie film hustle tribe man so I really appreciate it brother.

Joe Menendez 1:29:15
No Thank you very very much this has been a pleasure it's a it's been fun and it's been good talking to you and getting to know you.

Alex Ferrari 1:29:20
Alright man, thanks.

Joe Menendez 1:29:22
Alright.

Alex Ferrari 1:29:24
I hope you like that one man that was that was so much fun sorry about all that Miami dolphin talk at the beginning of the interview but you know you get to Miami boys together this is what happened. So I hope you got some information out of that man. I was fascinated about how he worked with Robert and I'm a huge fan of the from dusk till dawn series. I really love what Robert has done with the mythology that him and Quentin kind of came up with on the feature. And I if you guys haven't seen it, I'm gonna put links in the in the show notes, which the show notes of course will be at indie film hustle.com forward slash zero 94. I'll put links to to the series as well. If you guys want to check that out, it's a fun, fun Fun show. And Joe's done a ton of episodes for it already. So it's definitely check it out. So Joe, thank you again for being on the show Hope you guys got a ton of information and knowledge bombs out of that interview. So don't forget to head over to free film book calm, that's free film book.com to download your free film, audio book from audible. It's awesome. I've downloaded a few books from there, actually a handful of books there, and I listened to them while I work out. And it's really really good. Always furthering your education is is key to being a successful filmmaker. And if you want to keep updated on all stuff, indie film hustle, definitely join our Facebook group, which is now getting close to 6000 members. It's growing like crazy. So all you have to do is head over to indie film hustle.com forward slash Facebook, it's free to join, just jump on in and you'll get access to a lot of cool indie film, hustle, knowledge, information, articles, podcasts, things like that. So definitely check that out as well. And I want to give a big shout out to all the the tribe members who have been emailing me over the course of the last few weeks about Meg about how the podcast is really helped them and grow and I got a wonderful opportunity to meet a handful of the tribe at that Holly shorts event that I spoke at. And I really you know from the bottom of my heart guys, thank you so so much for all the kind words and I'm so glad that this podcast and everything I'm doing on indie film hustle and at the indie film syndicate is of service to you guys and first and foremost regardless of anything else I do I want to be of service to my fellow filmmakers and my my fellow artists and if anything I can do in my small way can inspire or help you guys it just fills my heart up with with joy it's wonderful but no seriously guys I'm really I'm really humbled by all the the well wishes and also just the the the emails and the messages and things like that you guys send me so please keep those stories coming. You know, I really love reading about about what you're doing. And if you're starting a new feature, or you just finished a short or things like that, you know write me an email, let me know what's going on. If you join the Facebook group, please you can post in there and share it with the rest of the tribe. So thank you again so much from the bottom of my heart. Appreciate it guys. As always keep that hustle going. Keep that dream alive and I'll talk to you soon.

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