DCP: What the HECK is a Digital Cinema Package?

In its simplest form, Digital Cinema Package or more commonly known as a DCP could be seen as the digital version of a 35mm film print. Its main advantage is that you can present it to theaters to enable them to project it via a digital projector. A digital cinema Package is recognized and accepted all over the world

The digital cinema package comes in a briefcase. The case is either yellow or orange in color. The package includes an instruction manual, a drive, a power brick, a power cord, and a USB cable. There are few steps involved in ingesting the file into the DCP server.

The first step is to open the case and confirm if all the accessories are complete. Each of the items above must be there. If it is not, you should find a replacement for the missing item as every one of them will be used.

When everything is complete, the second step is to make sure you have enough space. The size of the file is usually under either the DCP size label or the Content size label. The size of a show is usually between 750GB and 1TB. After checking and finding out that you have enough space you can move on to the next step.

The next step is to plug in your DCP to your server. Plug the power brick into an outlet through the power cord and plug the other end of it into your DCP drive. Then connect the drive to the server through the USB cord.

Since there are different servers, check the particular server manual that is specifically for your server. Go through the instruction on how to ingest film.

The final step is to ingest the content of the drive into the DCP server. This could take between 20 minutes and 2 hours depending on the length of the show. There is a little precaution here. It is advisable to do other things and come back later but you should be coming back to check if there is any problem every 20 minutes.

You don’t want to come back after 2 hours to find out the ingestion stopped after 20 minutes. Do you? Having given a brief introduction to the digital cinema package and outlined the steps involved in ingesting it, the discussion should shift to the more technical aspect of the package.

The main reason for the popularity of this technology is that D-cinema theaters can play it all over the world. So you can move about with your movie and show it anywhere in the world. You just need to negotiate with the D-Cinema theaters in the city in which you want to show it.

The DCP is made of several types of media files like audio, video and even subtitles. It also comes with instructions on how to play them. A lot of studios deliver their films to local theaters through this form.

Some people believe that the DCP has come to replace the traditional 35mm film print. Yes, they are right. This is because DCP has several advantages over the traditional 35mm film print.

Unfortunately, 35mm film print is dead. The movie and theater industry killed it. It vanished gradually. Many theaters no longer have 35mm equipment so even if you produce your movie with it, you won’t be able to show it.

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What is the point of creating what you can’t use?

In fact, all new theaters are digital-only. The disappearance of 35mm film print began between 2010 and 2011 when the DCP emerged. Well, you won’t blame filmmakers when you realize the huge difference in the cost of making 35mm and DCP.

In fact, it costs about 90 percent less to use DCP technology.

Look at the cost. Then, if you shoot on videotape, you would have to transfer it to 35mm film print and the transfer process is known as “Filmout”. This will cost at least $40,000. That is not all.

You still need to make a print of the film and send it to each of the theaters where you intend to show it. This costs about $1,500 for each of them. If you are sending the movie to 4000 screens, it will cost about $6 million.

With the emergence of the digital cinema package, all you have to do is to send movies to hard drives and the hard drives can be reused hundreds of times. So, the whole cost has virtually disappeared.

Thinking that the quality of the movie may be less? Don’t even go there. Believe it or not, the quality of both of them are the same. With such a huge difference in cost, why won’t the shift from 35mm to DCP be very fast? $6 million is a large sum in whatever terms you want to put it.

That is not all. There is another huge advantage that DCP has over 35mm. 35mm is subject to wear and tear. Its value reduces with each screening. You can’t compare the first screening to the 100th one. 35mm can be broken or scratched. DCP is not like that. it is in digital form so it does not wear out.

The quality of the first screening is just the same as the quality of the 10,000th screening. Considering the two big and irresistible advantages DCP has over 35mm, why won’t 35mm technology die a quick and natural death?

Now, at this stage, the next question on people’s minds will be

“What do DCPs cost to make?”

A feature-length DCP usually costs between $1000 and $3000. The variance in cost depends on the runtime of the film and special options such as editing, encryption, 3D, 4K just to mention a few.

This cost covers all the steps in the production like quality control, mastering and even the production of master DCP hard drive. You may also need additional copies. Additional copies will cost you about $160 to $350. It depends on whether you prefer a CRU or USB drives.

While the typical turnaround time for the production of a DCP is 7 business days, it can be done in about 2-5 days but you have to pay for express service. It is better to plan ahead and leave enough time to avoid express service. If you give the lab enough time, there will be a correction of many mistakes like glitches in any of the files.

However, some labs do not render express service. They will tell you how early they can finish at no extra cost.

You either take it or leave it. It is worthy of note that different labs offer different charges. So, for the purpose of comparison, you should know all that should be included in your quote.

Mastering

This is the process of converting audio and video files into the format that D-cinema systems will recognize.

Quality Control

Quality check is as crucial as mastering. There are so many kinds of mistakes that can occur at this stage. It could be sync problems, dropouts or even glitches just to mention a few. The film will be watched on big 30-foot screens so every little error becomes overly conspicuous on the screens.

According to Murphy’s Law, whatever can go wrong will go wrong. So, experienced technicians will make all the corrections. To avoid embarrassing surprises you should ensure that a thorough quality check is done on your project.

Transfer to either CRU or USB drive

This is the process of converting the mastered files to an EXT 2/3 formatted Linux hard drive. Depending on your preference, the drive could be a standard portable USB drive or a professional DX115 drive carrier, called a CRU.

Both of them will deliver the same quality film. The only difference lies in their costs. USB drives are much cheaper than CRUs. However, a few theaters may demand only a CRU.

Turnaround time

The quote should include guaranteed turnaround time. If the turnaround time will be too late for you, you can specify what you want and the quote will be adjusted. It is very important to bear in mind that the quicker the turnaround time, the higher your charges will be.

Since last minute changes occur all the time, you can’t be too sure that you won’t edit a couple of scenes later. While a lot of labs charge a full encoding fee to re-encode, a few charge a discounted rate.

It is even better to use this as one of the criteria to select your lab. That means you should go for a lab that offers a discounted rate to re-encode your movie.

There are several factors that should determine the frame rates of your DCP. If you want a DCP that is compatible with all kinds of D-cinema systems, you should shot and edit at 24p. Then you make 24 frames per second (fps) DCP. If your main aim is winning an Academy Award, it is compulsory to make a 24fps DCP.

24fps is also the best if you intend to sell the movie to foreign buyers. This is because most of them will demand a 24fps. 24fps seems to be the established standard all over the world.

Otherwise, you can go for DCPs that runs at 48, 30 or 25 frames per second. It is also good to note that DCPs play in whole figure frame rates. If your video runs at 29.9fps it will be converted to 30fps for theaters

You can make a DCP yourself but there are a few things to consider. You can get free DCP software like Google DCP software but many of them are poorly tested. Most of them are not reliable. Quality is not cheap. If you want the best, go for the expensive ones.

If you want the best, go for the expensive ones. The cost to make a professional DCP is normally between $1,000 on the low end to over $8,000 (never pay this) on the “really” high end but we found that many company’s can do it for between $500-$1000.

Some of the reliable software packages are Clipster, QubeMaster Pro, and Davinci Resolve though I would stay away from EasyDCP. EasyDCP is infamous for not working correctly in theatrical projections. If you want to make real money with it, you have to invest in the expensive DCP software. Most importantly, you need a real theater to test your job.

The best MAC or PC can only simulate a theater, they can never be like the real theater. This should not be a problem because some theaters will allow you to test your DCP for free if it is a documentary or if you run a non-profit organization.

Academy of Motion Picture Arts and Sciences accept DCPs for Academy Awards but the DCPs must meet certain specifications. To boost the success rate of your film, you should consider the tips outlined below.

Helpful tips

Do thorough research and ask as many questions as possible. Post-production can be easy and smooth and it can be tough. It all depends on your choices. Once you start on the wrong foot, it will be a difficult journey all through.

But if you get it right from the beginning, you will smile all through. This is why you need the contribution of experts.

To be on the safe side, shoot and edit in 23.976fps that can easily be converted to 24fps during mastering. This is because it is the standard. The Academy, as well as distributors, will only accept 24fps.

Never make the mistake if shooting in 30p. You will most likely regret it except if you thrive on complications.

Poor sound quality mars a film much more than poor picture quality. So, you should take the time with sound. It pays so much to invest in an experienced sound designer. When it comes to DCPs, there are no shortcuts.

If you want quality, you have to start and end with quality materials and then you also need the assistance of professionals.

If you really want to go into it, it is advisable to take a proper course on it. You will be well prepared for it. You should also give your lab enough time. If you want to express service, you will get it but it can’t be compared to the service they took enough time to deliver.

Spoiler

So I’d like to start with just a snapshot of where the film industry is on the conversion from 35 millimeter to digital cinema. And it’s actually a lot further along than you might expect. By the end of 2012. Within the US, 84% of all screens were converted to DCP playback, we’re expecting to cross 96% this year, and about 100% by 2015, which means that 35 millimeter is really becoming just a specialty format for museums, but it’s not going to be the primary release format. Any further. There are a number of reasons that DCP has taken off so quickly. There’s there’s sort of a critical mass once you have enough facilities accepting DCP the distributors are wanting to move further that direction.

So the broad acceptance has sort of been a feedback loop for quicker conversion of theaters to D cinema. It’s not just mainstream multiplexes like regal and AMC that are using dcps. It’s our house cinemas and museums as well. So we routinely ship dcps to the Angelika cinemas to the Clearview cinemas. we’ve shipped dcps here to the Film Society at Lincoln Center. So it’s it’s being used pretty widely now. film festivals are also using DCP that adoption is growing. And for Academy Award consideration. DCP is one of the primary formats that they accept along with 35 millimeter.

So if you wanted to qualify a film DCP is one way to do that. There are clear financial benefits to creating a DCP versus a 35 millimeter film print. The DCP copies are about an order of magnitude less expensive, so roughly 150 to $650 for a DCP versus 1500 to 2500 for a film print. The DCP is also more robust than a 35 millimeter film print, less prone to being scratched or mangled than a projector. And so not only are the replacement copies less expensive, but you’re less likely to need them the the 100 screening of a DCP will be as pristine as the first screening.

Here’s just a slide showing some examples of 35 millimeter print damage. I started out in the industry as a film projectionist in the mid 1990s. And when I was training, I was told to look for the end of a reel by how much dirt and how many scratches appeared on screen. Now obviously, that’s not something that anyone likes. But that’s a reality with a physical medium like film. So I want to talk about what the DCP format actually is. For the first section of this talk. Unlike a QuickTime file or a 35 millimeter film print DCP is actually a collection of files.

It’s not a single element, it has a modular structure. The DCP has a standardized format. So it’s interoperable any post production facility that makes a DCP that DCP can playback on any server in the field. And there There shouldn’t be any issues with Adobe DCP playing on a Sony server or with a Technicolor DCP playing on Adobe server. Everything is following the same guidelines and so the format is interoperable. You may hear the buzzword simply DCP that sort of the latest and greatest set of standards. The technical differences between interrupt and Cindy dcps are kind of outside the scope of this talk, but I just wanted to make sure you know that interrupt is The globally accepted format for dcps.

CMT is coming in the next couple of years. But I wouldn’t currently recommend mastering a CMT DCP. At this point, it’s just not as widely accepted or as tested as the interrupt format. So with the film print, the physical structure of the film is tying together multiple threads of information. So your video, your subtitles, your audio, everything is married to a single film strip, and so you don’t have a lot of flexibility to add additional versions. If you need to, say a Dutch subtitled version of your film, you have to strike a brand new print.

The way subtitles work for digital cinema is generally they exist as a separate file that is rendered by either the server or the projector at the time of playback. And so that video file can be repackaged with different versions of subtitles. And the video can be repackaged with different versions of audio. So this gives you a lot of flexibility.

So at the top of the slide, I just have an image of a 35 millimeter film print. And at the bottom, you can see a collection of files that constitute a digital cinema package. The audio and video files are sort of highlighted there. And the file that ties that information together for the playback server is called a composition playlist file, or Cpl. And a CPL is is kind of analogous to a playlist on an iPhone or an iPod. It just tells the server what files to play for how long and in what order. So just this slide illustrates the the sort of modular nature of the DCP. The video file is far and away the largest file within a given DCP. Audio takes up a lot less space. And the CPL files are just vanishingly small.

They’re they’re like text files. Essentially, they’re XML but really small. So if you have a hard drive that has your domestic version of your film, and you need a subtitled version, you can quite easily fit that additional CPL with subtitles on the same drive. And this allows for a distribution approach called single inventory. And it’s widely used by the major studios. So within Europe, for example, Disney will often ship 345 versions of a feature all on the same drive. And then theaters pick and choose which version they’ve booked and intend to play. So they might have a subtitled and dubbed version on the same hard drive. This is sort of an overwhelming slide, so I won’t dwell on it. But this is this is what a CPL file looks like. It’s an XML file, just with sort of starting and ending information for the server. It’s human readable, so I can quickly look at it and tell what it is, if I suspect there’s a problem with mastering smoothing on video files within a DCP do need to be compressed, and uncompressed 2d feature is going to have about two terabytes of visual information, which is just enormous.

And so the video is compressed using the JPEG 2000 codec, with a maximum bit rate of 250 megabits per second. That’s significant, it’s approximately 10 times the data rate of a typical blu ray disc. One other comment color space for the cinema is is expressed in what’s called XYZ color. And that’s just future proofing the format for more advanced display technology down the road. So laser projectors that kind of thing. XYZ color is just an absolute way of expressing a color whereas RGB is relative and tied to the playback device. audio files are much much smaller than video. They don’t even require compression, they’re left uncompressed within the DCP. both video and audio are packaged into MSF files. So these will have dot MSF extensions within a DCP. And that’s just a standardized file format. It stands for material exchange format. Okay, I’ll talk briefly about the workflow so how you go from your finished film to creating this theatrical format.

The DCP video and audio are separate files within the DCP so if you’re starting from a tape or a quick time, where your audio and video are married together, the first step is to split that And handle them differently. So video can enter the workflow at a number of different stages. The ideal deliverable is called a DC dm, which stands for digital cinema distribution master. And that is a format of uncompressed TIFF files already in the XYZ color space. If we were mastering a DCP for Disney or Warner Brothers, we would expect to receive a DC dm from their post production lab.

If we’re working with an independent filmmaker, we receive a quick time or maybe a dp x file sequence. But as this next slide shows, it’s essentially a single video workflow that ends with the JPEG 2000 encoded video. And depending on what sort of video source files you supply, you can sort of slot into that workflow wherever it’s appropriate. So as mentioned before audio remains uncompressed, the standard for DCP is 5.1 channels of audio. So one of the manipulations that we tend to need to perform for audio is is up mixing from stereo only. Again, that’s not something that we would expect from a studio. But for independent filmmakers, it’s very common to have just a stereo mix.

So as you can see here, we would start with in some cases, a tape or a quick time where audio and video are married together. And the first step is to extract the audio and handle it separately. So going back, the same thing is true with the first step in the video workflow. Okay, I don’t want to dwell too long on subtitles, it’s not something that everyone in the room is going to need to deal with. But as I mentioned, subtitles will remain a separate element most of the time in a DCP, which gives you some flexibility for repurposing that video file.

So there’s timing information in the subtitle file, along with a font file that instructs the projector how to render the text over the image. And sometimes, in addition to the timing information, there are actual image files of the text, which is more common with Asian languages, not so much with Norwegian or French. So again, this is an XML file, just the way the CPL is. You can see some in and out points here sort of a time in and time out. And those are just instructions for the projector, or in some cases, the server whichever devices is rendering those into the picture. So, encryption for digital cinema is optional. For feature films, most distributors are going to require encryption to secure the intellectual property.

Having an encrypted DCP means that theaters cannot play it back without a key that licenses them to play it back. So your video, your audio and your subtitles, are all packaged into the DCP with encryption being optional, and the result is video and audio files in the MSF container. And typically subtitles will remain separate as that XML file along with the associated font file, or text images. The encryption standard for digital cinema is extremely secure, and at least currently pretty impervious to being hacked. If content is encrypted files called ktms are required for every server that’s going to playback that DCP. Now the KT items discriminate between individual composition playlists. So a KTM has to specify exactly one CPL, whether that’s your original domestic version, or a dubbed version, or a subtitled version, the key for one of those versions will not unlock the other versions. The key is specific to exactly one server only. So your post production lab needs to have the serial numbers ahead of time. And the KTM is only valid during a specific window of time. So once that playback window is up, the KTM expires and the server can no longer playback and encrypted DCP.

So this slide has a lot of information on it. There’s there’s a lot that can go wrong and post production that will make a DCP package a challenge for you. Right now 24 frames per second is the global standard for DCP. Occasionally, we’ve been asked to package dcps at other frame rates. We can do that. That doesn’t necessarily mean it will play everywhere. We’ve we’ve certainly run in issues where a 25 frames per second film will play in one venue and completely failed to be recognized by a server at another venue.

So, for the most part, we would recommend 24 frames per second. I would say for independent filmmakers. Another thing to be aware of that comes up all the time, his sound being mixed in an uncalibrated room, meaning your soundtrack is either way too loud, or way too quiet relative to the rest of the content that theater will be playing. So it’s it’s advisable to make sure that you’re mixing in a facility that knows what they’re doing for cinema mixing. So the finished product after the workflow is completed, mastering is done is a feature a cru hard drive.

Now that’s sort of the de facto standard for the industry. It’s just a specific variety of hard drive that has a SATA interface, which is a high speed data transfer interface. And that’s normally shipped with you can see the bulkier end toward the toward the right with the Dolby logo, that portion is actually a removable adapter that allows you to connect this hard drive to servers that only have USB inputs.

So that normally would ship with with its cable set, it’s important to do a full QC start to finish of your film before you begin duplicating and distributing the content just to check for any errors. Okay, moving on to duplication and distribution. duplication is done in batches and each copy created is identical to the master. And we ensure that that’s the case through a mathematical verification called a hash check. So if as much as one bit of data is flipped from a zero to a one, say, the entire package will fail and we know not to ship that drive.

Those hash values are also used by servers when the content is loaded at a theater. So the the server will reject the content. If the hash values don’t check out. Now this is useful. You really only need to check your master you don’t need to QC duplicates of your DCP all of them are going to be identical to the source. That’s certainly not the case with film prints were different batches of chemicals and equipment malfunctions mean that one print run can be very different as far as color compared to another. And currently, distribution within the US is done through couriers like FedEx ups, DHL for international shipments more often. ktms are generally sent via email.

And I would say I’m not sure what Michael Tuchman is going to talk about exactly. But technical support for the theaters that are playing your film is really crucial. And especially if the film is encrypted, you’re going to want to be able to assist theaters that do have problems. It’s it’s inevitable that once in a while a hard drive will fail. So sometimes you will need to be ready to ship a replacement.

So there’s there’s certainly a lot that can go wrong with distribution. But so many theaters have been doing DCP for so long. Now that most of these don’t come up very frequently. I would say the most common issues that you will see are with ktms for encrypted content. facilities are upgrading their servers all the time. And because the KTM is tied to one server only, as soon as they swap out their server that means you need to send a new KTM otherwise you risk missing screenings.

IFH 113: Post Production Process: Understand It or Die

Filmmaking is a long process and is divided into three stages. The first stage is pre-production stage, the second one is production, and the last one is the post-production stage. In this podcast episode, I go into each of the following steps of the post-production process and add a few bonus ones as well.

Pre-Production Stage:

Pre-production in real is not much difficult. This process starts when the producer of the film select the cast and the crew of your film, and you develop your final script. It is a filmmaker who is trying to convince the people that the shooting will start soon. After that announcement, the producer will wait for the cast to agree to do the work and for the financial partners to fill the banks of the producer.

The Production Stage:

After getting your finances, the production process will get started. This production phase will have all kinds of action. You will get started with a tight schedule of nine to eighteen days, working for 14-18 hours in a day. All the activities are carried out at once. The light, camera, action, actors, scripts, costumes, props, schedules and most importantly the temper tantrums due to the long and hectic schedules. Apart from all this, production is somewhat a fun process if you get what you want quickly but if the case is opposite, these days can turn into nightmares for you.

Whether these days are joyful or tiring, the end of the production phase always comes with a party. Everyone in the cast and the whole team will party hard at the end and will go to their homes. Their work is done. In the end, you, the producer is left with all the work. You may wake up after approximately two days because of the continuous hectic routine you followed in the last days.

After that, you will have a whole tape of the film which can be twenty hours long, and then the next stage will be the post-production stage.

The Post-Production Phase:

What is post-production? Post-production is not a difficult process. There will be no hectic schedule of working for 14 -18 hours like the production process which includes a lot of work. The first thing to do after the production process is complete is to call your cinematographer so that he can introduce you to different editors. All you have to do next is to hire some good people and keep an eye on their workday for an hour or so. The production process will be easy for you if you follow it step by step. Here are the 13 steps of post-production process which are to be followed by every producer.

The 13 steps of post-production process are as follows:

Post Production Process: The Selection of Editing Software:

The first step to follow in post-production is to select an editing program. Selecting your editing application can make your workflow run smoothly or cost you months and tons of cash. You can make that decision based on the needs of your creative editor and the original format you shot your film on. You’ll need to find a balance between the two.

Please consult with a Post Production Supervisor at this stage of production. They can save you a ton of time and cash.

Post Production Process: Selection of a Creative Picture Editor:

The selection of an expert editor for your film is the biggest decision. The proper formation of your film depends on the creativity of your film editor. The editor is the one who will develop the Edit Decision List (EDL). He will go through all of the scripts and the scenes of your movie and decide which shots will be used to create a flow of the story correctly. Here comes the big work of the editor’s creativity.

The best way is to hire an appropriate editor for your film before the start of the production phase. The benefit of having your editor in the production process is that he will guide you about the scenes which are required to make a perfect sequence. The editing of the film is about 8-10 weeks long procedure, and it will involve different stages. The first edited draft is called Rough cut, and the final draft is called an Answer point. A good edit has two ends; the first one is when you are satisfied with all the visual images and the second one is when you are happy with the sound effects of the film.


If you want to learn the creative art of being an editor you need to watch the videos below.

 

Post Production Process: Selection of a Sound Editor:

After the preparation of the edited movie, there is a need to improve the sound quality. For that purpose, you have to hire a sound editor who can make the movie look more attractive with different sound effects.

The sound editor will perform some major tasks like he will cut the dialogue tracks and recreate those sound effects and then make the cue sheet for another step in the post-production process i.e. the mix.

Post Production Process: Automatic Dialogue Replacement:

This step is carried out in a big room with the projectors. The central focus of this ADR is to replace the dialogues in the film which are not adequately recorded. All the actors again deliver These dialogues, and the voice is then synced to the edited version of the movie.

Post Production Process: Work with Foley Artists:

Making the sounds of the dialogue clear is not the end of the audio editing process. You have to go again in the ADR room, and with the help of the hired Foley artists, you will include the additional sounds in the edited version of the movie. These sounds will add the sounds of footsteps and others. The sound people are called Foley artists.

Post Production Process: Music:

The next step for the post-production process is to include the desired music in the film. The best thing is to hire a musician with his studio so that he can create new music for your film. Producers never use the previously used music in a movie as it is against the laws. If you have already bought the rights to use that old music than you can add to your movie.

Producers never prefer the usage of pre-cleared CD music because of its low quality. It is better to use a contemporary type of music in your film because the usage of traditional and public domain music will be hazardous.

Post Production Process: The Mix:

The mix or the re-recording section of the movie will include the setting of the sounds in the whole movie in a row where they fit. After all of the above steps, you will have a series of music that will include the songs, the background sounds, etc. All you have to do is manage these sounds effectively in the whole film.

Post Production Process: Music and Effects (M&E):

This is a part of the film production that you have to sell the rights of your movie to the foreign nation. There is a requirement of the international buyers that they need the soundtrack which is free from the English dialogues so that they can dub the dialogues in the desired manner. So, it is better to get the only music and effect version of your film.

Post Production Process: Creating Your Opening and End Credits

After the formatting and the finalization of the sound effects and track, you have to finalize your titles for the movie. The producer has to get the 6 – 8 opening cards of the title and finally the Rear title crawl. These title files are then added to the final tracks.

Post Production Process: Digital Cinema Package:

For the final print of your film to be delivered to the cinemas, you need your digital cinema package or DCP. It will contain the final edited film in a hard drive. This hard drive will be used for the distribution of the movies into the theaters. Click here for more on DCP (Digital Cinema Package).

Post Production Process: A Dialogue Script:

A film without subtitles in a foreign country is of no use. You have to create a dialogue script for the foreign people so that they can create the subtitles accordingly. This dialogue script will contain the codes for each and every pause and the dialogues so that the subtitles can be created by the scene and the actual dialogue.

Post Production Process: Campaign Image for the Film:

Getting an appropriate campaign image for your film is imperative. The picture of the film should depict the storyline of the movie and should include the name and the credits for the films. This image will create a first impression on the distributors and the programmers of the movie.

Post Production Process: Trailer:

The last step in the post-production process is getting a perfect trailer for your film. The trailer should be 90-120 seconds long. It should have the ability to deliver the moods and atmosphere of the movie. The success of the movie will depend on the strength of the trailer. This is all you need to know about the post-production process of filmmaking. If it is followed appropriately, the film will get a good reception.

If you want to learn how to edit a trailer for Hollywood Trailer editors click here!

If you need help with understanding post-production workflow or need to consult a professional post supervisor click here.

Right-click here to download the MP3

Alex Ferrari 2:20
So guys, today's episode is something that's very near and dear to my heart postproduction where I've been making my bones for the last 20 odd years working on God 1000s of different projects over the course of my career and probably over 50 or 60 features easily over 100 150 indie film projects either shorts and or features documentaries and so on. So I've got a lot of experience working in the in the post production field and I wanted to come up with a podcast that kind of talked about the steps of post production because there's a lot of confusion A lot of people don't understand the basic understanding of what post production not workflow but just the steps that are taken in post production and a couple of tips I'm going to throw at you during this this list these 13 steps is going to help you with workflow which is so so massive and there's another episode I did on post production workflow called post production workflow understand it or die which is Episode 14 you can download that one at indie film hustle.com Ford slash zero 14 and that's a really good episode a very very popular episode as well. So let's get into it guys so step one selecting the editing software they're going to be using to edit your movie a lot of people just you know grab whatever they have access to and not think about things going down the line so a lot of people like well have access to an avid or have access to a premiere or I have access to Final Cut seven or Final Cut x or god forbid sony vegas I'm sorry if anyone's anything out there in sony vegas land Stop joking joking but no really stop it's it's hurting yourself and people around you. But anyway. So by making that choice is very, very integral because depending on the format you shooting on so if you've shot on Alexa, you shot on a DSLR you shot on a red and so on. There's different workflows that you're gonna have to understand. So picking that software is going to be very crucial to you and I know a lot of times creative editors, especially older creative editors, or more established creative editors will work with avid and which is great avid is the industry leading piece of software. But sometimes avid does not work really well with anything other than edits going down the line working with red or working with specifically red. I'm in the middle of a project right now we're having issues, reconnecting certain things and you know, just things get wonky. I'm not sure as much of that might be the problem with read or maybe with avid, but I know that premiere is much more table in that world, no final cut is. And I know DaVinci Resolve handles it wonderfully. And I'm a big, big, big fan of editing in DaVinci. As everybody who listens to this podcast, no, I edited didn't I edit. This is Meg, completely 100% individually. But anyway, picking that is very, very important. So understand that you will have to pick something that's going to, that's going to work with your workflow going down the line, whatever that workflow might be. But make sure you're very cautious about what you're editing on, and it's going to be able to achieve what you need. Second is selecting an editor, someone who understands story understand what they're going to be doing. And then that will also determine what sort of what software you're gonna be using. Because the editor generally speaks, generally speaking, uses the software that they're most comfortable with. But choosing that editor is such an important person, it's such an important job in the post production process. Because you can find editors that are creative editors only who just going to be doing the creative, which is generally speaking what most people do. Occasionally, you will find a creative editor who happens to understand the technical aspects of things which are really, really beneficial if you can find someone like that. But as again, generally speaking, you're going to mostly find just creative editors, who are going to be able to do creatively what you need to have happen with your movie. So picking that person is very, very, very important. Now the next part of the post production process would be selecting a sound editor, someone who's going to be able to once as much even a sound editor as a sound house, someone, either a house of post production company, an audio post production company, or a person who's going to be able to do all the aspects of what is needed in audio post production. Now I've worked with guys who do everything in their house, and they're a one man band, and they can literally do everything I've found I found that guys that do everything like that in their house, they're really not capable of giving you everything that you're you need unless they have a Foley stage and a full ADR suite and all this kind of stuff. Is it possible, yes. But generally speaking, I would go with a post production house of some sort. And there's many out there who will work on a low budget world that I know of the guys work over at monkey land audio here in Burbank. They definitely work with low budgets and work with independent filmmakers and are indie friendly. Again, I'm not, I'm not doing this as a marketing campaign for them. But they're just there's many other ones in LA, that do that as well. But, but definitely, finding a sound editor someone or sound post production house is going to be able to get you all the sound elements that you're going to need and deliverables, you're gonna need to make your movie move forward. The next step is ADR. So I'm gonna explain to you what ADR is automatic dialogue replacement, which basically means that if you record something on the day on location, and there happens to be a plane flying by that that's not going to be usable in the final mix of your movie. So you're going to need someone to go in, you're going to need the actors to come into into an ADR session, which they'll put up the picture up on a screen. And then at that point, the actor will mouth the same lines that he or she had on the day, and replace that audio cleanly. Now, I'm not a huge fan of ADR, I actually hate ADR because I feel that it never matches exactly the way the energy was of the day, or the vibrance of the performance of the day. So I really like on mag, we I think had two lines of ADR and it was mostly grunts, and like, kind of stuff. It was not like full blown dialogue. So I kind of ran with it. And of course, a movie like mag made sense to do something like that, because it was very kind of raw and naturalistic, but it is something that you will have to do I have had to do ADR and other other movies have on other projects of mine. So definitely keep that in mind that you will need to do that. Another thing you're going to need to is finding a place that does Foley Foley is basically somebody going out and making all the sound for every little movement that happens in the movie. So obviously, when you're recording someone running down the street, and there are two plsa, two people walking down the street and they're talking Well, your focus on the day is to record the dialogue that the people the actors talking, you're not focused on recording the footsteps, or the wind blowing, or the tree that they kind of ran the bush they ran into or anything like that that's what Foley's for, and you have to find a studio that has a full Foley stage. In that Foley stage they have. They're so awesome. These places it's like basically a junkyard of a million different sounds, things that can make sound. They have floors, where if you lift up 111 part of the floor you got sand, gravel, water, wet, dry, it's for sand. It's awesome. It's really, really awesome. But you need A studio that can handle that that's why I'm saying a lot of times these one man bands can't do that now could you replace those sounds instead of Foley with canned sound effects like Can people walking when I say can means that there's someone else's recorded generic footstep somewhere and then the the sound mixer sound designer can actually just replace your footsteps with those canned footsteps yes of course you can but it's never 100% sometimes it works wonderfully and again I'll use Meg as an example. We use a lot of sound effects in mags that were canned because they're perfectly fine You don't need to do a brand new Foley session for those but there were other things that were very specific like you know, when Meg is getting up out of bed and her she her sheets are kind of rubbing up against each other that kind of give give a little bit of a sound it's very difficult to find that in a sound design scenario in a in a canned in scenario you're gonna have to find you know, kind of foley artist to kind of match that exactly for it to sound right. So it's definitely something you have to keep an eye on but that is something else you will need and if for deliverables, you will need a full m&e track. This is a little bonus sidetrack but for deliverables, but an m&e track means music and effects. So when you try to sell this movie or your movie overseas, you will have only music and effects track and then they can replace their dialogue with foreign actors replacing the dialogue of your actors. But without that m&e track, they can't do that. So then you will not be able to sell your movie to other territories. So having a full fully laid out m&e track and if you go even fully more that you can actually spread that set, separate the music, and the effects. And then every single sound effect has to be created in a Foley session and or sound design session. And that's much, much more expensive and much more for higher end movies. But that's something else that you'd have to keep an eye on for your project. So speaking of music, that is our next step is music. Finding a composer to be able to bring music to life in your movie. Now it could be with a pre pre recorded music, existing music, or you hire an actual composer to compose original music for your movie, something that you will definitely need in about 99.9% of all movies will have some sort of music in it. So definitely hiring some hiring music composer is extremely important. Now my experience is working with music and doing all the movies I've done is generally speaking, you're always waiting for music at the end of the you know, the edits done, the colors done, the the mix is ready to sound houses waiting for music to do the final mix. So just stay on top of your composer to make sure those deadlines are hit when working with a composer and again, I'm being very general here guys, not all composers take time. But a lot of times you're also rushing the composer to create music based on timelines too, and they're doing the best job they can. But hiring that composer will bring life to your movie or putting in a pre recorded music or, or needle drop music as they say, which is stock music that you can easily get the rights to, you could do that as well. The next step is the mix. Now the mix is extremely important when mixing the audio, all the audio elements together. So a lot of times I've had this happen, the the sound, the sound guys have created sound effects for certain, let's say, you know, moments that need to be like accented. So, you know, I'll use the example of you know, a horror movie when someone you know, goes in and slices somebody like, you know, the axe murderer is coming in to slice something, the sound effect might be really big to just like really scare the hell out of the audience. Well, the composer might have had the same thought and created a big hit of music at that same moment. Well those two sounds are going to fight each other. So then that's where we have to kind of work around like okay, what do we want in the mix. And that's why it's so important. The mix is so so important because certain things you want to bring down lower certain things you want to bring up higher, depending on what kind of emotional reaction you're trying to get from the audience. Hitchcock was the master of this, he literally played his audience like a fiddle because he was able to just bring things in and out and he was able to do that with images as well. But as far as the mix is concerned, he would just pop things up just right at the right moment and bring it back down and that is why the mix is such an important part of it. So being in the room in a properly constructed room where you can hear a five one mix five one is a surround sound mix now they have seven one they have Atmos there's multiple different kinds of mixes that you can create and I was the next the next step is something I've already kind of spoken about which is music and effects, creating that m&e track very, very important going forward because you will not be able to sell your movie international Unless you have a full m&e track laid out, another step that you're going to be dealing with is titles, the the basic titles of the beginning basic critics at the end, rolling credits and so on. I have been involved with so many movies that have yet to once not one time and 70 odd movies that I've finished that the end credits or any of the credits were done in the first pass, they're always adding something, something's always misspelled, someone's changing their credit, like, Oh, I need to have this guy up above this other guy or this girl above this other girl, because of ego or because of contractual issues, and so on and so forth. But you will need to create these titles. So whoever is going to be doing your online, being your online editor, you will have to find, see if he'll be able to create those he or she will be able to create those opening credits, which either could do basic opening credit. Or you can do like, you know, seven style David Fincher seven style credits, which are much more elaborate, and a production in themselves. And then basic rolling credits. So you that's a conversation you have to have with your online editor. Now, as opposed to a creative editor, and I'll talk about this really briefly. Creative editors, they're literally just to be created, the online editor is the person who's going to put every thing together, that's going to put in the final edit, that's going to put in the color graded images, that's going to put the final mix, put in your titles, and get everything ready for your deliverables online editor is extremely, extremely important. And sometimes very overlooked by producers that like oh, my editor could just put it all together. And I cannot tell you how many times I've had movies come into my, into my office, that that just happened, Oh, I thought my editor was gonna be able to do it. And the editor had no idea creative editor had no idea technically what needed to be done, or they're moving on to another project. And they're being creative, and they're not worried about deliverables and titles and any of that crap. So very, very specific, you got to find a good online editor. And on another side note, guys, please, for God's sakes, talk to a post production supervisor. I mean, seriously, it's so upsetting. You could either talk to a post production supervisor, if you have the money, hire a post production supervisor, if not consult with one. So they can talk to you about workflow and making sure things are done right. If not, you might get stuck and lost in the pit that is post production. Unless you understand the roadmap that you need to take to get out of the forest. Sometimes I've seen people wander in that forest for months, if not years, trying to get their movies finished. But just a little conversation, a little consulting with a post production supervisor could save you 1000s upon 1000s and months upon months of time, so please keep that in mind. Another part of the the process is obviously color grading. So without a colorist color grading your movie, it's going to look like crap. And if you want to create high production value in your movie, you've got to get a color graded even if you want a simple basic color. Like I don't really need the color graded, I'm just going to do it myself in my avid or my should do it myself in Premiere Final Cut does something basic, I don't need anything really crazy. I don't want this to look like a Michael Bay movie. Well, even the basic stuff is hard to do. And you have to make sure everything evens out, seeing the scene and thematically everything works the same way. You know colors is very well needed. And if you don't use a colorist nowadays, you're not going to sell your movie, it's very difficult to do so without having some basic color. And I'm not talking about crazy stuff, I'm just talking about just getting everything built look even and nice and clean. Or you can create very, very cool looks as well. So next on the list is the DCP the digital cinema package as part of your deliverables. So now you've created your movie, your movie is edited, it's colored, has a final mix to it has your titles to it. Everything's ready to go now you create a DCP. Now a lot of people say you got to create a DCP right away. I disagree. This EP is basically a digital cinema package is only for theatrical exhibition. So if you're going to go to a big festival, then you might need a DCP depending if it's like a Sundance or trackback or any that big festival, they only exclusively will project in the DCP format. So you have to create one eventually, but don't spend the money until you need it. All right, please do not spend the money until you need it. Another part of the deliverables things a lot of people don't really pay a lot of attention to is a dialogue script. So a dialogue script is basically a script that just lays out all the dialogue of your movie. So that way you can send that dialogue script in. So people in foreign countries can create a subtitles or things like that, that they might need to sell your movie. So you need to create a dialogue script as well. Now you also another step guys a lot of people forget about is the campaign image of for your film. Now campaign image is basically a still and you're going to need multiple stills a lot of distributors are going to ask for 6070 stills. And this is something that a lot of people forget I even forgot about it in mag, I don't have a tremendous amount of behind the scenes stills. And when I say stills, I'm not talking about those cool behind the scenes stills of you and, and the camera and the crew shooting the scene. Those are great. And those are needed as well. I'm talking about the promo stills the campaign image, meaning that when a camera man is literally or some photographer standing right next to the camera man, taking an image of shot of the scene as is being recorded. And those are the scenes that they go out and help promote your movie, something you have to have, if you expect to sell to a distributor, or get those out there and it's helpful regardless. Now you'll see I know a lot of people like well I'm shooting in five or 6k, I could just pull it off the read. Or I could just pull it off the raw image of my you easily could do that as well, especially if you start shooting at the higher resolutions. That's a lot easier to do nowadays. But for the rest of us are not shooting at that super, super high resolution, it's helpful to have something more traditional by just shooting it with a high end iPhone, or shooting it with a professional or having a professional photographer shooting stills for you on set. And the second to last thing is so important. I can't even express to you how important this is. The trailer. The trailer is so so so important to your post production process to the process of selling your movie. Have I mentioned how important the trailer is. The reason why I laugh is because a lot of people forget about the trailer, they like oh, I'm just going to kind of just throw something together, you have to understand that the trailer is going to be seen by more people. At least 50 100 times more people will watch that trailer than will watch your movie. And it is going to be that is the biggest calling card for your movie is not the poster man anything is the trailer and today's social media world that everything is video video video, that trailer, you know I released Meg and within the first couple days we we got word downloaded almost 20,000 times or a little bit over 20,000 times throughout all of our platforms, which is pretty amazing for such a small little movie with you know, no major backing or major studio bind it. So it's just a small little film. And it's like oh, that's really really cool that was able to do that. But that trailers being seen and gain the interest. So keep it very take it very seriously about shooting or about editing a trailer, hire professional editor, trailer, trailer trailer editor, who understands how to sell movies, if you have the money, hire a trailer producer, and have them actually write a script for the trailer. Super, super, super important guys. And then the very last thing that's not on the list, but I thought I throw it in there is the website. Now I know this is not part of your post production process. But it is the process of selling your movie. So at the end of it, if you don't have a website, a real website for your movie, you're screwed. You need a website you need for everything to everybody to come to a website to help sell your product, to sell your movie to tell people where screenings are to show your trailer to show behind the scenes footage to connect to your Facebook and Twitter and Instagram and Pinterest and all the other platforms as well you need a hub. So creating a very cool website is very, very imperative, especially in today's world. Now you can go to many different places to create a website, you can create your own website by using different plugins on WordPress, multiple things like that, I have a whole course or I have a whole course but I have a whole article written about how to create a kick ass website. And I will leave that in the in the link in the show notes. Which of course the show notes will be at indie film, hustle, calm, forward slash 113. And I hope that's it guys, that's basically all the steps I went past 13 steps, I added a few other ones in there as well. But I wanted to kind of give everybody a brief under a brief overview of the post production process a lot of people and it's really quick guys, it's I can go into details about every aspect of what I talked about today. But it was just a very, you know, broad overview of the basic post production process. And you might have known a lot of it, you might have just found one or two that like I didn't know that I need to do that. I'm going to do a whole other thing about deliverables coming up in the months, weeks and months ahead. and a bunch of other stuff that I'm going to be tossing into the syndicate, doing some mini courses on post production workflow, post production, deliverables, and so on in the syndicate, which of course you can check out at indie film syndicate.com Now guys, I know it's the holiday season, and we are now officially in the holiday season. And I know you guys if you're listening to the show, hopefully your fans The show and you really love what we do at indie film, hustle. And I wanted to get in just kind of if you guys want to help us out, and you can't afford to buy any of our courses, or join the syndicate, or anything like that, there's a really easy way for you guys to support indie film, hustle, super, super easy way. And all you got to do is go to indie film, hustle, calm Ford slash Amazon. So if you guys are going to buy anything in the holiday season, on Amazon, or anything else like that, just head over to indie film, hustle.com Ford slash Amazon, and we get a small commission off anything you buy, and you guys get charged nothing for it, by the way, nothing, it's just a way for you to help support the show. So I really, really would help I really would be just completely grateful that if you guys are buying anything anytime in the year, but of course now because of the holidays, and Black Friday and all that kind of good stuff. Just head over to indie film, hustle, calm Ford slash Amazon book market. And anytime you're going to buy anything, buy it through that link, and it helps support us. So anything is liberalism, bar soap, or as big as a camera package. It really would help us out dramatically. So any film hustle.com for slash Amazon, I really, really greatly appreciate it. And of course, head over to filmmaking podcast.com and leave us a good review on iTunes. You have no idea how much that helps us to get the word out on what we're trying to do here at the indie film hustle podcast, guys, thank you again so much so so much. I got some really cool guests coming up in the coming weeks. So stay definitely stay tuned. And as always keep that hustle going. Keep that dream alive and I'll talk to you soon.

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