IFH 521: How to Create a Compelling Documentary with Julie Cohen & Betsy West

Julie Cohen & Betsy West, RBG, Julia

Today on the show we have Oscar® nominated documentarians Betsy West & Julie Cohen.

Betsy West (Director/Producer) is an Academy Award®-nominated Emmy winning director/producer of RBG (Magnolia, Participant, CNN Films, 2018), along with Julie Cohen. Most recently, she and Cohen directed My Name is Pauli Murray (Participant/Amazon Studios), which premiered at the Sundance Film Festival in 2021.

Betsy was executive producer of the MAKERS PBS/AOL documentary and digital series about the modern women’s movement, and the feature documentary The Lavender Scare (PBS, 2019). As an ABC News producer and executive producer of the documentary series Turning Point, she won 21 Emmy awards. Betsy is the Fred W. Friendly Professor Emerita at Columbia Journalism School.

Julie Cohen (Director/Producer) is the Academy Award® nominated, Emmy winning director and producer of RBG (Magnolia, Participant, CNN Films, 2018) along with Betsy West. Her film My Name is Pauli Murray, also directed with West, premiered at the 2021 Sundance Film Festival.

Previous films she’s directed include The Sturgeon Queens (7th Art Releasing; Berlinale, 2015; Best of the Fest, San Francisco Jewish Film Festival), and Ndiphilela Ukucula: I Live to Sing (2014 New York Emmy Award for Best Arts Program).

Before she started making documentaries, Julie was a longtime staff producer for NBC News. She’s been an enthusiastic amateur cook and baker ever since her parents bought her a Cuisinart for her bat mitzvah in the 1970s.

Their current film is called JULIA. The film tells the remarkable story of the groundbreaking cookbook author and television superstar who forever changed the way Americans think about food, about television, and even about women.

Using a treasure trove of never-before-seen archival video, personal still photos, first-person narratives, and cutting-edge, mouth-watering food cinematography, the documentary will trace Julia Child’s surprising path, from her struggles to create and publish the revolutionary ‘instant’ classic Mastering the Art of French Cooking (1961, Knopf Doubleday Publishing Group), to her empowering personal story of a woman in her 50s, finding her calling as an unlikely television sensation.

This is the first feature-length documentary solely devoted to Julia Child, and will illuminate her casual upheaval of the male-dominated culinary and television worlds.

Almost single-handedly, Julia Child upended the mythology that women could not hold their own at the highest levels of creative gastronomy, and that the only women Americans wanted to see on TV were young, submissive, and conventionally beautiful.

JULIA is produced with the full cooperation of Julia Child’s friends, family, and the Julia Child Foundation.  It follows the highly-acclaimed documentary, RBG, executive produced by CNN Films, directed and produced by West and Cohen through their company Storyville Films, and edited by Carla Gutierrez, who will also edit JULIA.

The film comes out Nov 12 in-theatres NY/LA followed by nationwide expansion.

In this episode we not only discuss the making of Julia and RBG but also cover how they approach documentary, the craft of tell stories and much more.

Enjoy my conversation with Betsy West & Julie Cohen.

Right-click here to download the MP3

Alex Ferrari 0:00
I like to welcome to the show, Julie Cohen and Betsy West, how you guys doing?

Betsy West 0:17
We're great, Alex.

Alex Ferrari 0:20
We've just been having a having a lot of laughs before we started recording. So I do appreciate you guys coming on. I do have the chance to watch your amazing new doc Julia, about Julia Child's who I'm a huge fan on a fan of and I've loved your past work as well, which we're going to get into. But let's just jump in. How did you guys get? How did you guys team up? And how did you get started in documentary?

Betsy West 0:43
Well big question

Julie Cohen 0:46
Big question. Ah, we teamed up through a project called the makers project, which was possibly not so surprising given some of the work that we've done subsequently about the history of the modern women's rights movement.

Alex Ferrari 1:01
Oh, very cool.

Betsy West 1:02
Yeah, that was like 10 or so years ago. And then, you know, we went our separate ways, more or less. And then in 2015, as Justice Ginsburg was kind of blowing up on the internet for the two cents she was writing, and we had I both interviewed her prior to that we came up with the idea of doing that documentary, and then subsequent to that, we've been working on a few films together.

Alex Ferrari 1:31
Now what was it about a documentary for each of you that made you want to go into this side of storytelling, the side of the industry?

Betsy West 1:41
You know, when I look back on it, I always loved documentaries. And, you know, I loved as a kid, I will now date myself watching the World at War, and, you know, just longer storytelling. But you know, I became a, a broadcast network news producer, and a behind the scenes producer working on shorter format. And then magazine pieces, Julie and I have sort of a similar background. But I always loved documentaries back in the day, even when they were kinda it was kind of the D word. You know, documentaries weren't so hot. back then. But that's really what I wanted to do.

Julie Cohen 2:24
Yeah, I mean, similar deal for me also came from the broadcast news world. I also just love documentaries. Like I like movies, like movie movies. So doing telling real stories in the format of movies is really fun. Like, my favorite art is always true story art. I love photography. I even love music. That's kind of documentary ish, you know, the Bruce Springsteen's like ghost of Tom Joad album, that's really sort of like a documentary in an album, like anything. That's anything that's real, feels like kind of some of the coolest stories to tell.

Alex Ferrari 2:59
Now, how do you guys choose the subject matter that you guys tackle? Because it doesn't take, you know, six months, three months to make one of these things? Generally takes a few years? And but how do you guys choose? And then how do you stay? Stay interested it for so long?

Betsy West 3:16
Well, I mean, you put your finger on an Alex. Really, you have to choose things that you want to spend two or three or four years on, or else you know, you'll you'll go nuts. And I think, you know, with Justice Ginsburg, it was kind of one of those light bulb ideas of Oh, my goodness, what an amazing story, occurrence story, a backstory, a love story. I mean, you just couldn't have anything better than then working on that. You know, after that film, we started looking around for other projects and thinking about other women who perhaps had not been appreciated so much. And, you know, had had really been groundbreakers had really changed our world. And that's when we landed on the idea of doing Julia.

Julie Cohen 4:05
Yeah, I mean, there's definitely not a formula that we have. It's the main decision point is like, do we want to delve into this? Because it is otherwise like, you know, making a documentary as your Indie film audiences probably no, like, it's, it's just, it's a lot of work. It's a lot of time, a lot of the process is a big pain in the butt. So the reward side is feeling like you really love the subject matter. And we just realized, like, Oh, this one could really be fun. It's so different than all the other stories that we've worked on in our careers and like there's just like so much joy, involved and kind of deliciousness and it seems like subject matter that we really, really might kind of groove on.

Betsy West 4:54
No, I think it also was a kind of filming challenge. For us to do something different. Yes, Julia has archive, but also the opportunity to do some high end food photography, which neither of us had really done before and to really dig into that we thought would be, would be super fun.

Alex Ferrari 5:16
No going back to RPG what was what was it like working with her interviewing her being in the room with her? I mean, I have to ask, she's that she's essentially an icon at this point. She wasn't icon while she was she was a living icon when she was with us, what was that like? And how did you even approach that? When did you just call up? Listen, Ruth, we'd like to make this film about you. How did the whole process come to be?

Betsy West 5:42
A, you know, it's step by step, basically, we approached Justice Ginsburg, pretty carefully and strategically. And initially, when we went to her with the idea of doing a documentary, she said, you know, not yet I'm not ready. This was, you know, when she was in her early 80s, we're thinking okay, but we, she didn't say no to us. So then we came back a couple of months later with the idea of, oh, well, we're just gonna start to interview people, your friends and colleagues, and whatever, you know, to kind of get her approval for that. And then we took it from there. So it was we didn't go in saying, oh, yeah, we want to do a documentary. And can we go with you to the gym, by the way, like, we didn't start out. Even though in our minds, we were thinking, it would be fun to go with her to the gym. But it was a slow building of trust.

Alex Ferrari 6:38
It was a step by step. So when you're approaching a subject, a subject like that, who has so high profile, you can't walk in with guns blaring, you have to really kind of really baby step your way in to that kind of stuff.

Julie Cohen 6:51
Yeah, I mean, I think you're always trying to ask questions to which you can get the answer. Yes. So those need to be small questions. First, you don't come at. So you have to think of it from their perspective, like you don't come at someone with like a really chill, like, Oh, we're going to impose on you so much. We're going to take up so much of your time. You know, pick apart every aspect of your career. No, it's not like that you're like, I mean, the way to get the process going is to try to start to get it going. So trying to come up with things that you think that your subject might agree to. And in this case, as Betsy says, it, you know, the initial thing wasn't even about us interviewing or even filming the justices herself. It was about like, Oh, is it okay with you, if we start to interview some of the people who you've worked with in earlier phases of your career, just so that the project so that she starts to get the sense that this project is moving forward and hear back from people that we interviewed, like, oh, you know, these women were pretty serious about what they were doing. And they seem like they've done some research. And, you know, they seem like they came in with this amazing, you know, woman cinematographer who had like, greater like, this is like a real production happening here. So then you get that sense. And then that stage, Justice Ginsburg, let it let us start filming some of you know, some public events that she was doing, and then later, some more intimate or private events, and then that the actual interview didn't happen until, you know, to to near the end of the process, actually, two years into in development.

Alex Ferrari 8:22
Now, I have to ask, I mean, How nervous were you to show it to her?

Betsy West 8:29
Well, um, you know, amazingly, Justice Ginsburg never asked to see the film ahead of the screening at Sundance, and which we thought was a real act of trust, or maybe she was just too busy or ask. She agreed to go to the Sundance Film Festival. So we had both our major first premiere at Sundance there with Justice Ginsburg sitting across the aisle from us, and it was completely totally nerve racking. And, you know, we were kind of watching her, the sock of our eyes the entire time, as opposed to watching the film. You know, she started laughing right at the beginning, because there is sort of a kind of funny opening sequence with staff who's saying mean things about her. And then, you know, just a little ways in she pulled out a tissue and wiped her eye and it was it was incredible. I can't even tell you what it was like to experience that and to have her like, like the film and appreciate it. I mean, it just meant everything to us.

Alex Ferrari 9:42
And you guys went did you guys premiere at the Eccles at Sundance, or was that the Egyptian?

Julie Cohen 9:47
Oh, so give it give us the other I remember, but it was

Alex Ferrari 9:50
The Egyptia, the big one. Oh, okay. I was just I was just trying to visualize it.

Betsy West 9:58
Yep! 500 People that have like It's sort of bleach hurry, right. bleacher seats and yeah

Alex Ferrari 10:06
That must have been. And then and then with the whole Oscar stuff going around, what was that? Like when you got that call?

Julie Cohen 10:15
Well, you know, you don't get a call on you watch it on your watch it on. Everyone else, right? The nominations being announced. And certainly, it was fun.

Betsy West 10:29
We had our we, our husbands made us breakfast, right. So we're at my house, and we had a really nice breakfast that we sat there. And actually our name, the RBG name was the last one in the list of the nominees. So we actually thought when they named the fourth one, and it wasn't us, we thought, Okay, that's it. You know, we didn't, so that that accounted for a rather exuberant reaction. It was more a reaction. Like, you're kidding.

Julie Cohen 11:00
We were real. We were quite surprised. So

Alex Ferrari 11:04
So that as the nominations were being a natural, like, just past the hashbrowns there's like it's over.

Julie Cohen 11:11
We had we weren't that casual. We had eaten already. Okay. I guess, you guys because we were the last one to be other, you know, as the other films are being named, you sort of start to get the feeling that you're not gonna know, it was,

Alex Ferrari 11:29
What was the biggest lesson you learned from working on RBG?

Betsy West 11:33
Oi The biggest lesson of from art working on RBG? I mean, I guess. Persistence, yeah, you know, slow and steady wins the game. I mean, that's what RBG did, in her her life, lots of setbacks, lots of discouragement, you know, for a super smart person who gets out of law school and can't get the kind of job that she really deserved. And then, you know, just started finding this opportunity to challenge not only the discrimination that she faced, but the discrimination that all American women faced and a world that people took for granted where women were second class citizens, I mean, kind of an extraordinary thing that really came out of the obstacles in front of her. So I guess it's a lesson of persistence, and don't let anger get the best of you think, think strategically, okay, you're up against a wall? How am I going to get past that? That that was her approach.

Alex Ferrari 12:44
Now, when you guys are laying out a film, how do you lay out the story? Do you discover the story along the way? Is there an outline? What is the actual documentary process? As far as your you guys are concerned?

Julie Cohen 12:58
Yeah, the process is sort of like continually organizing and outlining the story and changing that as you go along. Like, certainly, at various stages, we have a rough idea of thoughts of what you want the structure of the film to be, then at a certain point in the process, our editor gets involved in in the case of both RBG and Julia are the same brilliant editor Carla Gutierrez was part of that process with us. So you saw you know, we sort of you have very, you know, you're very tentative outlines in mind, but often what works the best I mean, we like to start, you know, in the same way that I was saying, you're trying to get to a Yes, pretty, you know, we try to start with some scenes that we really think are gonna work, not worry about, like the whole thing in one in one sitting but just like, you know, take a bite of it, take a small slice of what the story might be. And like once there's a really beautiful scene, then that gives you the optimism that you need to push to the next level and sort of piece things together. And if they're working, keep going in the direction that things are working and if they're not working, make revisions to the parts that aren't working.

Betsy West 14:12
Yeah, I mean, we do use a you know, the sort of modern method of the little post it's on a wall which filmmakers know where you have you write the scenes and the the things that you expect you're going to have to cover and you put them on a wall only we do it on digitally now with this thing called jam board which you can use to just move scenes around. And as Julie said, we start cutting scenes. I mean, in the case of Julia, one idea we had was okay, people have seen this archive of Julia you know that the her cooking lessons have been repeated 1000s of times and you know, people love watching them but how fun to deconstruct the main Have that show of the French chef from the very beginning. And we have the opportunity to do that because the producer Russ Mirage is still around and we found the stage manager, Alex Pyro, and you know, sat them down and have them take us through what it was like to put together this show this groundbreaking show in 1963. And it was so fun, you know, to get the the scenes of the kind of makeshift studio that they had and the photographs that Julia's husband took behind the scenes. I mean, I think people going to a documentary, they want to experience a world you know, they want to be immersed in a world that they didn't necessarily know. They may know the characterization of Julia, they may cook some of Julia's food, but do they really understand Julia's world and what it took to become Julia Child, and that's what we were, were trying to get at?

Alex Ferrari 16:00
Yeah, what I was what I found so wonderful about the film was that in my experience with Julia is obviously I know her growing up, my mom had to book and, and everything I probably saw her on TV once or twice. But it was Julia and Julia, Julie Julia, Julia, that that that Meryl Streep. Yeah. Which was a fantastic film. But that was the introduction to her story. And it kind of skims over a lot of stuff. Because it's, you know, it's a, it's a movie. But what you guys did was you went so deep into it, and I really didn't realize how groundbreaking she truly was. I mean, she, she changed how America cooked. It was. And also it was, you know, a women's rights icon as well. But before we keep going, what did how did Julia come? How did you decide on Julia? And, and said, Okay, we're gonna spend three or four years with Julie and how long did it take?

Julie Cohen 16:55
Um, yeah, I mean, you could say it took it was three years from the time that we sort of first considered maybe doing it at the time the film came out, but like, the first year of that is just trying to make the whole thing happen and trying to get someone who's going to fund it and trying to get the various entities mainly the Julia Child Foundation, um, as well as WGBH, the the Boston PBS station that had, you know, rights to so much of that archive, like getting everyone on board kind of took a year and then two years, basically to make the film and like, the decision was as for the reasons that you said, because Because Julia was groundbreaking and groundbreaking in ways that were going to let us in our film show the context of like, what was the crappy food that Americans were eating in the free Julia era? What was the vision of women on television that was being that was, you know, being elevated before Julia came on the scene, like, in order to understand how big a leap she made, you have to know what the world was before. And that gave us the opportunity in our film to like, set those contexts and we knew because we know those worlds and we know about sexism, so we understood that we would be able to that it would actually be pretty entertaining to lay that stuff out in film form.

Alex Ferrari 18:12
Yeah, and what I loved also is that you you really focused on the love story, like her love story with with her husband is it's just beautiful. And what he did was groundbreaking as well a man of his generation to just push her in the into the spotlight and he was happy in the background. is So was like you said it in the documentaries like that's just doesn't that didn't happen at that. Do those guys?

Betsy West 18:38
Yeah, yeah. No, I mean, we are attracted to story with two subjects who have a good love story. And certainly the Paul and Julia story is fantastic. Because it starts out with Paul being the one who is opening up Julia to the world. You know, she had lived a rather privileged and sheltered life until she volunteered for World War Two and met Paul in in the in salon where they were both posted. And, you know, he was a worldly guy 10 years older, knew about art culture do about food, you know, so when they married and moved to France for his job with the State Department. That's when Julia just blossomed and discovered her passion for food and started cooking for Paul, which was really good for him. And we have, you know, a scene in the film kind of illustrating some of the benefits that Paul and Julia's love affair in France. And then, as you said, something unusual happened. Paul's career was in decline. He had left the state department he really didn't have anything to do they move back to the United States. And Julia, suddenly, her cookbook after 12 years is public And she goes on television and and becomes a kind of superstar. And Paul's reaction to that was just to help her every step of the way to believe in her belief in her when she was writing the book that nobody else thought was a good idea. And to believe in her when she became a superstar, and to continue to help her for the next three decades. It's kind of extraordinary.

Alex Ferrari 20:27
It's extremely extraordinary. And the other thing I found that watching the documentary is that she was absolutely fearless. Like, she threw herself into whatever. And she didn't care what anyone else said, How old was she, when she started? In this stage of her life, wasn't she in her in her early years,

Julie Cohen 20:47
50 years old when she first showed up on television, like Julia was not famous until she was 50, which, truthfully, is another part of the story that we really loved. And, you know, just like a good reminder for audiences, and particularly kind of young women in the audience to see like, No, you actually don't have to have had it all together and be ready to break out when you're 22. There are all kinds of different paths that people can take. And, you know, so that that was

Alex Ferrari 21:16
You mean, you mean, you didn't have it all figured out at 22? I mean, I obviously, I mean, Jesus.

Betsy West 21:23
I think there's something about the fact that Julia did have this later in life success that gave her the sort of confidence that she had right now. And once. Once she got there, she really, she really was pretty strong in her beliefs about how to carry on in her life. It just in all aspects, and yet also someone who evolved and who changed and we love that part of the story as well. It's not just like, oh, Julia went on television in the early 60s, it became famous and that was it. I mean, there were, there were many more chapters and some challenges when she was kind of being pushed off the air, by PBS and how she met that challenge. And, and how she evolved in her thinking on social issues like homosexuality, which was, you know, pretty major in the 1980s. And, and she really changed her her thinking and her prejudice, frankly, about homosexuals. So those parts, those aspects of the story of Julia's ongoing evolution, you know, really appealed to us.

Alex Ferrari 22:33
The persistence that that Julia had is is absolutely remarkable to be on a book for 12 years. I mean, many filmmakers listening and writers listening can really feel that because I started it's like, yeah, we were on the boat for trying to sit and to do anything for 12 years and to keep going. And to keep going no matter what. When there was no hope. There was really no, there was no, there was no signpost anywhere that said, this was a good idea. It's not like you're making a movie. And they're like, Well, other movies have been made before and made money or were successful. There was nothing like it. And she's just kept trying until finally someone opened the door for her. It was just, it was just so inspiring to see that.

Julie Cohen 23:16
Yeah, I mean, I think that Julia and the French colleagues that she was working with to develop that book really felt strongly that what they were doing was a good idea and would be valuable for home cooks. And that was, that was the deep impetus, as you say, there was there was nobody saying this is a fantastic idea, they had gotten an extremely small advance money that would have long run out, but in the first year, let alone the 12th year, it wasn't like there was, you know, nobody was chomping at the bit waiting for this book, they would just like had this vision, like, oh, this would be amazing. And I think they felt like they would get some real fulfillment out of putting on, you know, putting down on paper, like some of the amazing French techniques of cooking that, um, you know, that are well known in France and and very much not known in the US like they thought it would be a worthwhile thing to do. And that's where it started. Not so much. I mean, like, yes, of course, they wanted commercial success, as the 12 years go on, that is seeming less and less likely.

Alex Ferrari 24:19
And I think that's, that's a lesson that everyone listening needs to take on. It's like, if you believe in yourself is something that's just so believed in the world hasn't caught up to that idea to the world 12 years to catch up to that idea, essentially. And then it took another took a little bit longer for them to catch up with her being a 50 year old TV star on PB. I mean, it's just insane. It's like a PBS in Boston somewhere. It's like, she makes an omelet, and then all of a sudden, like, Hey, you want to show, okay, we don't know how to do a show. Let's just do this and it just hides. It's like if you wouldn't write it in a screenplay, you'd be like, that doesn't make any sense.

Betsy West 24:55
You know, the thing the part of that that I just love is that you know Julia just connected with the audience. Immediately. It wasn't like the executives said, Oh, we've got a potential star here. Let's invest in this Julia Child person. Let's bring her along, you know? No. They said, Okay, we'll do three shows, we'll you know, we'll pay you minimal amount of money. And, you know, she was instantly just memorable. You know, people were like, Who is that crazy voice, but she's funny and but, and she knows a lot, and we love watching her. So to me, it's this example of going direct to the audience. And and you know that that's how it happened. It was not the TV execs who were doing it.

Alex Ferrari 25:44
And what I loved also, that you mentioned in the documentary was the SNL skit by Dan Ackroyd, which I always wondered, I'm like, I wonder if she actually got a kick out of that or not. And it's and the answers in the documentary, you were like, Oh, okay. But she brought it out constantly and constantly bringing it out to show people that there must have been, I mean, she was an icon. She was even in the 75. Was that 75?

Julie Cohen 26:09
Yeah, it was only five. And remember, I mean, remember what you know, what SNL in the 70s was, what a huge big deal. It was just like, you know, one of our characters mentions that, like, in the early days of Julia Show in the mid 60s, everyone will be like, did you see Julia Child? You know, this week? Have you seen Julia this episode? And of course, that's what SNL was, by the mid 70s. Like, every Sunday, I mean, I was a kid at that point. And every Sunday, it was just like breaking down what happened on SNL the night before, and I think that Julia understood that kind of Dan Akroyd impersonate her was a real sign of, you know, cultural zeitgeist. Yeah. Okay, so she appreciated that. But like, you know, the problem. I mean, at the time, I think it's so fantastic. The problem is the decades have gone on. And Betsy and I kind of came to discover that people who were familiar with Julia vaguely, like, that's what they remember that, you know, a caricature, completely zany, completely off the rails, like drunk lady, you know, with a chicken. And like, actually was a lot more than that. Not only was she a true expert in food, and bringing that expertise to Americans, like in a way that mattered. So we are amused by that as Julia was, but we also wanted to, you know, the whole point of the film is kind of to tell you what the real story is behind that caricature.

Alex Ferrari 27:37
Yeah, absolutely. And you did a fantastic job doing that. Now, did you learn what led what life lessons did you learn from Julia? Because you, me, you and you go into when you go into a subject matter, like this, like with RBG, that you you have to something has to rub off on you. So what was that thing? One?

Betsy West 27:54
I'll tell you one. You know, I like to cook. But often weeks go by before I really do cook, and sometimes my ambition gets the better of me, like I think I can create some great thing and it's like, it's 10 of seven. And the guests are coming soon. And I'm like doing four different dishes. And often I'll be disappointed with how one or the other came out. And I in the past would apologize. Oh, you know, like this corn thing. It was supposed to rise more or whatever. I am never, ever apologizing again for a dish that I served to people I mean, and I love that attitude. Julia's whole point was oh, you make a mistake you make the best of it, you turn the the potato souffle into something else and you just serve it you know you so you turn the dessert that flopped into a soup and you serve it and you not apologize. So that's my life lesson and I once the pandemic and the shutdown is over and I actually am entertaining regularly again. I plan to implement that advice.

Julie Cohen 29:04
And again a before her time feminist message because like apologizing for one right is a big lady problem like it is you do have an inclination when you're presenting what you've done to a roomful of people to start pre telling them like everything that's wrong with what you can oh, this was actually supposed to be bad. I use baking flour when I was opposed to yours

Alex Ferrari 29:32
Fell on the floor.

Julie Cohen 29:35
Like to serve the book like it was like you know we all make mistakes it's okay to make mistakes but that's that don't like apologize for them just like you know say that's what you know, say you meant this to be that kind of everyone like if you if you do it if you give it a little hype, like the boys often do that's going to that's going to change people's perception of it and a view and it's a great it's a great Julia lesson.

Alex Ferrari 29:59
You As you know, I was I was raised surrounded by women. So I have I've no brothers or sisters, but I was just women, very strong women around me at all times. And now with my family, my daughters and my wife, I have no testosterone at all in my life. Just the cat and the cat got fixed. So. So I feel that as, as a young man, you never ever taught to apologize for anything, you just go with it, you roll with it. And And as I'm teaching my, my girls that I'm like, no, no, you, I'm teaching them to be strong women, and to teach them from a male side point of view. And also from a female side point of view, with my wife of like, No, this is the world, and this is what you're going to be walking into. And my god, I can't even imagine walking into the world that she walked into where she lived in. Yeah, it's such a tough world.

Betsy West 30:50
Yeah. And then imagine the world in France. I mean, we'd love the heart of the film in France to kind of create how, what kitchens were life there. I mean, talk about a macho, sexist, fireman, Julia Child walked into, you know, going to the Cordon Bleu with the Master Chef, and the students were all male Gi is from the US who were using the GI Bill to further their education before they went back to cook in restaurants in the United States. And Julia is the only woman we love that. And she seemed to have a kind of confidence about her, which I think was, you know, just part of her makeup, you know, that she she didn't mind being six foot two, right? Women really don't like being so tall. It didn't, it didn't seem to bother her, she married a man who was shorter than she was I mean, it she didn't have that self consciousness. And I think also in breaking into a male world that she found herself in France, she was just very matter of fact about it. I want to learn how to cook, this is the best place to do it. And please, you know, let me into this class and, of course impress them all.

Alex Ferrari 32:08
In again, that fearlessness in in what she said because she towered over most men. Yeah. Easily, I think that's also probably a little bit of where the confidence came from, because she'd always towered over over men. So in many ways, I mean, this is just me, my, my Psycho analysis of it. But you know, she does feel that that kind of vibe. And you see these pictures of her in the in the documentary, where she's kind of just small, she's just our and it's just the confidence to do what ever she wants. It's,

Julie Cohen 32:37
Yeah and interesting thing is, even though all of the ways that, you know, we're kind of socialized as women sometimes to be a little apologetic or a little demure or not show yourself, you know, often to the world and Julia self, the self confidence and the feeling. And the and, and the being hurt. selfness is exactly what the audience's responded to, they completely got that this was an authentic person, they saw that they're seeing the real Julia, they liked that she was fearless. They'd like that she wasn't apologizing, they'd like that she was loud, even like everything that was real about Julia, which is a lot of things that girls actually aren't taught to be even still is actually what the public really responded to, in and not just women, like guys like her too.

Alex Ferrari 33:26
Yeah, and that's the thing, I love the word use authentic, because that's exactly what she was RBG was is that they were who they were, and they were comfortable in their own skin and weren't trying to impress they weren't trying to be something they're not they weren't putting an Instagram filter on themselves in many ways. And that's what people are drawn to. I mean, in all of your work, even doing news and other things throughout your career. Have you noticed the same thing I have is that the people who get the attention of some, not all the times, but they are who they are. And they're not trying to be something they're not generally speaking, especially the important people, meaning important people, meaning that people who are changing the world, people are being of service to the world like RBG, like Julia, because they I mean, you can't fake job. Like that was that's a hell of a performance. If she's pulled that off for so many years. That's who she was. Do you find that? That's one of those common factors and all the work that you've done over the years?

Betsy West 34:25
It's an interesting question. I'm not sure that I would want to make that generalization across the board.

Alex Ferrari 34:30
You know, it's case by case, right?

Betsy West 34:32
I think it's somewhat case by case. I mean, look, people are very different. There's such a huge variety of people and sometimes, you know, you'll what was so and so like, Oh, they're exactly like what they are, you know, what you would imagine on television and you know, you can say that, but that's not always the case. There are certainly people who have a pretty good public and I think that's, you know, so Observe, there are interesting sort of introverted people who then get in front of a camera, and they kind of transform into something else. And I'm not saying I'm gonna call that phony. I'm just saying that's the way they are. And then they get off camera and Okay, that's it, you know, they're moving on to something else. I mean, that was not the case with Julia. I mean, Julia was an extremely outgoing people person loved being on television and loved meeting people in the grocery store, it didn't really matter to her. So I would say it's true of her. And it's it's a, you know, I think, Justice Ginsburg, a very different character of you know, really was an introvert who, later in life had this amazing celebrity, but she was pretty true to her personality, I think throughout and was very much the same, you know, often on camera, I think, in a way, but I wouldn't want to generalize it to everybody. Do you agree, Julie?

Julie Cohen 36:03
Yeah, yeah. Well, I was when it was webinar, Alex brought in our broadcast news careers that were some people that were I mean, you know, look, there are people that have gotten called out in recent, the same nice guy on television that they in real life that they might have appear to be on your morning television show. So yeah, I'm just saying

Alex Ferrari 36:29
There is there is that yeah, there was yesterday, we had a nice smile on her face as you were talking. Yep, it's in my head. I know who it is. Now, um, I have to ask you, what do you think Julia would do with today's technology of social media? Of all of that stuff? Do you think she would have? Would she have an Instagram account? Even in the later years of her life? Would she be out there really kind of connecting with her audience in that way? In your opinion?

Julie Cohen 37:01
Well, there's an interesting mixed thing, like my husband actually always likes to talk about there's there's some, there's some hypothetical about, like, what Napoleon had had a B 52. And like, well, of course, this is sort of similar. What if Julia had had, I think we should I think even might be an SNL skit. But what if Julia had had Instagram? There's sort of, there's sort of a two part answer. One is that the whole love of food on Instagram is really the world that Julia created that like food is this amazing thing that's so much. It's not just what we get to nourish ourselves. But you know, it's like, to be celebrated and shown off and like, so that's like, really, a validation of who Julia was. On the other hand, Julia had a rule, we mentioned it in the film, she called the French rules, which is when your food is served and still hot, you eat it immediately, you do not stop what you're doing to take the most glamorous overhead picture of it. Food is meant to be eaten, not photographed. So

Alex Ferrari 38:00
On both sides of that, now, did you guys find yourself eating more? Why? Because I found myself wanting to eat whereas those beautiful food footage that you guys were shooting, that I knew were an archival, because I was looking like, oh, that's fresh? Did you find yourself like me? Did you find a new respect for food? Did you find a new? Just, you know, all of that while making this?

Betsy West 38:25
Yeah, I mean, we have to say that we filmed most of it before the shutdown, we filmed a lot of it in 2019, including an amazing trip to France that was really fun to be to visit Julius Hans and to eat some great food. But, you know, I think when the shutdown happened, all of us changed our relationship, to food and to cooking. And, you know, I found myself going to the farmers market, you know, shopping outside and thinking more about fresh food. And definitely, you know, both my husband and I were just cooking for each other, every single night. And one night, we made like a list of all of our regular dishes that we'd like, you know, that were in our rotation. And there were like about, I don't know, 45 of them that were in our now in our rotation. And I think so we really expanded our possibilities. And I guess that was partly about the pandemic. And I think partly because all day long, you know, I was seeing immersed in, in this world of food in the middle of the pandemic we managed to do the high end cinematography that that you see throughout the film. That which was last summer that we filmed under somewhat difficult circumstances with everybody masked or whatever and created a studio. Down in in Chelsea and and replicated Julie's kitchen our producer Holly Segal did an incredible job basically, having a shop construct Julie's kitchen and sourced all the copper pots and the garlin stove and everything else. And then filmed for about a week with our cinematographer Claudia Rasky. And then similarly in France, we were filming with a photographer using macro technology, really tight shooting and slow mo the food that was Nanda bread lard. In Paris, we intended for the two of them to be together or two, but because of academic that was not possible. So we did the parachute remotely. So that was a lot of thinking about food, and I guess it did influence us.

Julie Cohen 40:52
Yeah. And are we we brought in a food stylist and and cook Susan Spungen, who not only prepared all the film, and actually You prepared all the food and you actually see her in the film sometimes because it's kind of her hands that are rolling out the dough and that sort of thing, but helped us in the substantive quest of figuring out which Julia Child recipes would work well with which scenes like one example is we wanted to show something kind of messing up during the phase that they're experimenting with all different recipes. And we talked to Susan about like, what could we show that would like, screw up all the time she came up with hollandaise sauce and how it breaks and looks all curtly and disgusting. And then, you know, for looking for the sort of Love in the Afternoon sensual seen her and we had a number of discussions. You know, what is that? So what dessert is like the sexiest, like, what do you think? And we went in thinking it was going to be chocolate because when you think deserves like chocolate is the first in your mind. But then she described us that pear tart and every step of the rolling the dough and the poaching the pears and red wine. Or that custard was beautiful to go and eat. But um, so when you talk about like, we're we mean, you know, just the enthusiasm for even certain certain food groups definitely grew during the production of this film.

Alex Ferrari 42:19
Yeah, that tart when I was watching, it is a fairly sensual tart. i It's I had no idea tarde could be sensual I was watching was like, wow, I want to I want to I want to have a slice of that right now. No, where can people watch the film? And when is we released?

Betsy West 42:40
Yes, people can see Julia, in theaters in New York and Los Angeles starting November 12. And then it will be rolled out in many, many theaters in cities around the country in the subsequent weeks. So by Thanksgiving, it should be available. If you didn't want to see it before your Thanksgiving meal, you might want to have a snack just beforehand, so you're not hungry during it or whatever. I think it's a good it's potential good Thanksgiving fair?

Alex Ferrari 43:19
No. And what advice would you give a filmmaker who wants to get into the documentary? Game?

Julie Cohen 43:27
Well, it's hard question. I mean, I think you know, there's, on the one hand, technology is such that people could be experimenting with making short films, um, on their own, that probably doesn't mean that that's something that's going to be headed for distribution. The other thing is to just you know, get there, there are a lot of documentary production companies all around and getting in on the ground floor in the interning and production assistant. Mode is kind of always the way to start. But like learning, learning some technical skills is kind of important. Some shooting and editing skills is great these days, as well as sort of some substantive knowledge we always try to tell people it's actually good to know like, when people ask, Oh, should I major in film or communications in my undergraduate college, like, maybe, but also, it's actually good to learn some things about the world and to understand something about business or science or politics or history, like, you know, perspect especially for documentaries, like you need to have some grounding in the real world before you're maybe going out and trying to say something about the world which in and it's hard is what the documentary is all about.

Alex Ferrari 44:47
Now, I've asked you a couple questions ask all of my guests. What is the lesson that took you the longest to learn whether in the film business or in life?

Betsy West 44:58
Thank you so much. Alex,

Julie Cohen 45:04
I think of one.

Betsy West 45:05
I got one

Julie Cohen 45:06
Oh, you got one?

Betsy West 45:08
Yeah, I have one. But you go ahead you go.

Julie Cohen 45:10
I was just gonna say to not worry, too. I mean, in some ways it fits in with the best, as we were saying earlier, to not worry too much about things that go wrong. Like when something goes a little wrong. That's all right, things have gone wrong in every film that we've made. And you know, it comes out like the biggest problem is what happens after the thing goes wrong, where everyone is so panicked about the thing that went wrong, and trying to convince themselves and the others that it is not their fault, but then a cascade of things begin to go wrong from there. So like things go wrong, forgive yourself and move on.

Betsy West 45:48
Yeah, I mean, I took to heart RBGs advice, which she got from her mother, basically, that don't waste your time on anger, you know, try to move past it. And yes, it doesn't mean you're not going to be angry, of course, you're gonna get angry, you're a human being. But try not to get consumed by anger, and just find the way around it. Because it's a waste of your energy.

Alex Ferrari 46:21
Now, in any of your projects, it must have been a day that the whole world came crashing down around you. What was that event? And how did you get past it? What did you use to get past it?

Betsy West 46:36
Well, I would say my whole world came crashing down around me when I lost a job in a very high profile way in 2005, when I was at CBS News, and you know, it was kind of a wake up for me and but opened up doors to a whole new life because I had been an executive and you know, executive jobs are risky. You're always the person, you know, that gets blamed when something goes wrong underneath you when, you know, that's sort of what happened to me. But in general, I think executive jobs are tough. And I realized that I so loved making stories, telling stories. That's what I really love more than I love being an executive, although, you know, I think it was okay at it, but I really love doing that. And so that allowed me to pivot back to what I love doing the most.

Alex Ferrari 47:40
And Julie?

Betsy West 47:47
She's never cried,

Julie Cohen 47:48
Laughing the crushing experience. To me, the thing that I associate most with that is like, when, you know, something that you saw was gonna happen, like doesn't happen and that actually happens a lot in a row. Like where you thought you had a shoot and then you didn't and person cancels or you thought you had a booking and someone was gonna cooperate with something and they didn't and sort of similar to what Betsy was saying in the end. You all I always think almost everything that happens there's a way in the end take like oh, it was good that that did that was great that we didn't actually get that person because it would have bet it wouldn't have let Oh, so amazing.

Alex Ferrari 48:25
And less active. And last question three documentaries that all documentary should watch?

Betsy West 48:32
Oh my god. All right. Hoop Dreams. Yes, my mind and I saw the RE mastering of Hoop Dreams. thinking oh my god, this thing is so long. You know, I think it's like three hours or something. And I was thinking maybe it's too long. It is. It's just masterful. It's unbelievable. I just met Phil and was so lucky to see it again recently. All right, that's one

Julie Cohen 48:57
Documentary to see. I think I'm gonna say Waltz with Bashir um, I really recommend that to everyone. It's an animated doc that came out probably around 2008 Something like that, but it's like just telling a story in a really new way but that feels really emotionally profound. So that's one think

Alex Ferrari 49:23
And one more any any any of you I won't put you on the on the spot for three each.

Betsy West 49:31
Okay, there's so many um,

Alex Ferrari 49:35
Like for me it was like searching for sugar man. Which was that was a great one and then walking those walking the line or the one with the about the type broke guy between the twin towers

Julie Cohen 49:49
We both loved um, roll packs. I Am Not Your Negro.Really different take on an archival but it's like an estimate. It's an archive Film it tells me something about American history.

Betsy West 50:04
I really like stories stories we tell you know that Sarah Polley, which I thought was just really pushing the boundaries of storytelling in a way that works like sometimes I think the boundaries get pushed in a way that I thought that was wow, what an interesting way to tell a first person film. I don't know. I like that one.

Alex Ferrari 50:29
Betsy and Julie. But thank you guys again so much for being on the show. I truly appreciate it. And I hope everybody goes out and sees Julia and if you haven't seen RBG you have to go see RBG as well. So thank you guys for doing what you're doing and please continue making amazing documentary. So thank you.

Julie Cohen 50:46
We will!

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IFH 489: Using Blockchain to Make Money With Your Film with Kim Jackson and Jake Craven


Right-click here to download the MP3

Learning about new and improved ways to navigate archaic structures in our line of business is always very interesting. So, this week, I wanted to take you on a deep dive into blockchain entertainment financing — refined by entrepreneurs and producers Kim Jackson and Jake Craven of Breaker.io.

Kim is a member of the International Academy of Television Arts & Sciences, co-owner of SingularDTV, and CEO of its umbrella company, Breaker Studios, where Jake serves as Vice President of Content Partnerships.

Breaker, founded in 2017, is a leading blockchain development and services company in the Media & Entertainment industry. It provides an innovative, intuitive, and user-friendly end-to-end royalty management platform for independent creators and distributors. Simply put, it uses blockchain and cloud-based technology to enable creators to maximize their revenue by automating revenue collection, backend accounting, and royalty payments while ensuring transparent reporting. 

I discovered Breaker when I stumbled upon Alex Winter’s award-winning feature documentary, Trust Machine: The Story Of Blockchain produced by Kim. Trust Machine trailerThe film explains how Blockchain technology is already being used to change the world, fighting income inequality, the refugee crisis, and world hunger. 

If you are new to Blockchain or have felt overwhelmed by all the information Google threw at you in an attempt to learn the rudimentary theory of Blockchain and cryptocurrency, check out Vinay Gupta‘s ‘A Brief History of Blockchain, Kim referenced during our chat.

Breaker’s concept is definitely the future of entertainment finance and, dare I say, global financial transacting. Being ahead of its time, Breaker is introducing products that allow for media revenue and royalty to be tracked via blockchain technology, which allows for an open-source network of data.

Basically, Breaker provides a better model for instantaneous recording and eliminating mistrust, especially for independent companies that want to sustain a business and revenue model for themselves.

I wish we had more time to continue the conversation because it was packed with filmtrepreneurial and blockchain knowledge bombs, and we could all do with the extra crash course. But I made sure to ask many important questions for you guys from today’s experts.

So, enjoy my conversation with Kim Jackson and Jake Craven.

 

Alex Ferrari 0:01
I'd like to welcome to the show Kim Jackson and Jake Craven. How you guys doing?

Kim Jackson 0:19
Great.

Jake Carven 0:20
Doing great.

Alex Ferrari 0:21
Thank you. Thanks for coming on. You guys are doing some really interesting stuff with your company breaker. And I saw them film by Alex winter about blockchain because I've now obsessed about blockchain pretty heavily and about NFT's and all that kind of good stuff. And, and then you guys reached out to me, and I was like, Oh, interesting. I like to see what you guys are doing. So for the audience who is not familiar with this new magical world, that is blockchain and crypto and tokenization. All this stuff. What is blockchain?

Kim Jackson 0:59
Wow, that's a ginormous question. So in relationship to media and technology and film, we'll I think we'll put it in that context.

Jake Carven 1:11
Sure.

Kim Jackson 1:12
Jake.

Jake Carven 1:12
Right.

Kim Jackson 1:12
Well, seeing that avenue.

Jake Carven 1:14
Yeah.

Kim Jackson 1:15
But essentially, blockchain is the technology that what we're all familiar with, as Bitcoin runs on, right. So Bitcoin is a cryptocurrency. And it operates on blockchain technology. So it's a at its simplest form, it's a protocol that runs programs. And so at a basic level, the programs Oh, that's why they're different than centralized systems is because this network is called decentralized. And that means where there's network, there's data and where there's data, there's network, unlike centralized systems that we currently work with. So when you apply that to basic concept to certain, maybe challenges and problems that different industries, like media, and film and television have, we have been building and are launching products that allow for media to be, you know, rights, revenue and royalty of media to be tracked via blockchain technology, which allows for a decentralized network of data. So I'm going to stop there, because Jay can go a little more specific into what breaker is, is building from that more general description.

Jake Carven 2:43
Yeah, thanks for a good intro into the big picture of blockchain. How I like to refer to someone's asking what is blockchain? What is a blockchain? It's really just a record of information. Right. And what makes it different from other records that we use, if you think Google sheets or Excel, or just databases, right, is that when when you enter in a new row of data, that information is encoded, so that nobody can go in and change the information later. So it's locked in place and set in stone. In addition, instead of the data being stored on one person's hard drive, or one company's servers, it's held and hosted, maintained by hundreds of people all around the world. So when we say decentralized, it's what we mean, it's there's people all over the world that are hosting and maintaining this network. And this is a record of information. So no one party is in control of that information. And it's all open source so that anyone at any point can go and view this record, they can pull up a website, and you know, put into information and actually see, you know, proof that information was logged and entered into this record. Now, it's all done using, you know, cryptography and long numerical chains that the average person can't decipher, or any person can say can decipher really. But what it does is it creates this opportunity where when you have data that's coming in from one source, instead of that data, just living on someone's computer, and then some human is like entering data and changing the information and sending it via an email. That information is automatically recorded and set on this public record the blockchain that people can go back to.

Alex Ferrari 4:56
So to simplify it is basically a database That has pages in a ledger, those pages are blocks inside of that chain. And they're hosted cop, there's 1000s of copies of that exact thing around the world. So even if you hack into my computer, and, and you know, try to do something, you can't, because there's multiple copies all around around the world, that could be verified by 1000s. And 10s of 1000s of people around the world as this continues to grow and grow is essentially and you can't adjust. And then like any chain, if you block it in the next chain, if you affect this chain, it will affect the rest of the entire chain. So that means it's literally locked in stone, digital stone and cannot be adjusted. So that's the security aspect of it. Is that a fair explanation?

Jake Carven 5:47
Yeah, absolutely. And I think I think most people, most people, you don't need to be tech savvy to, to, you know, reap the benefits of this or to appreciate how all this technology sort of works. You know, I think a lot of times, especially with the blockchain world, we kind of get a little too, we start talking about all the tech and code and all that stuff, when you know, really think of the internet and email, don't need know how email works in order to like, reap the benefits of email. So, you know, there's always this sort of element of the blockchain world where things get too technical too quickly. But we try and just break it down into kind of very clear concepts. And I think that's, that's an important element of just understanding that normally, when you send an email to someone, the record of that email is being held by the company who owns your email address, right? The email server like Google, if Google were to cease existing tomorrow, you would lose all of that information that's on your email, because it's stored by this private entity. So what blockchain does is takes that data and puts it up in a way where it's not subject to like one private entity who can take and use that information however they want or just disappeared, delete it.

Alex Ferrari 7:06
Fair, fair enough. Now, there are obviously the the origination of blockchain was with Bitcoin, and Bitcoin coming on. And that's when the whole concept of blockchain came to came to be, I think, in 2008 and December of 2008, if I'm not mistaken, and there are multiple blockchains out there because a lot of people think there's just this the one blockchain there's multiple blockchains out there, Bitcoin has its own blockchain, which is based around its cryptocurrency. But then another blockchain came out, which is arguably the silver to bitcoins gold, which is aetherium. And aetherium, was created as a blockchain not as much for money, though it has a component of that, but as a platform to kind of piggyback on is that, is that correct?

Kim Jackson 7:54
Correct. Yeah, it's its intention is to have more functionality and more dimension than just operating currency, which is Ethereum is the is the operating protocol that we're building our applications on top of

Alex Ferrari 8:12
now with, with Go ahead,

Jake Carven 8:16
I was gonna say, to go back to your analogy, instead of saying the theorem is silver to bitcoins gold, I think a better way to think of it is a theorem is the oil to bitcoins gold, because well, Bitcoin is a, you know, an asset that can be used as currency. Fair enough theory is, is a system for running applications and to be built upon.

Alex Ferrari 8:39
Now with that, with Ethereum, you because there isn't a monetary aspect of theory, there is an aetherium coin, which runs everything. So with, with the theorem did some of the issues that I've been hearing and seeing myself in the NFT world, is that it takes a long time for these things to get all these all these processes to get registered, because it takes time to physically get it on there. Also gas fees and things like that. Can you talk about that? Because that kind of goes into a larger conversation about what you guys are doing? And how are you going to kind of, because we're at the beginning, where I've been telling people there's like, we're basically in the internet 1994 right now, there, people are still trying to figure out how to build a website, people are still trying to figure out JPEG, because it's that, you know, I remember downloading an image that took four days to download one picture because no one understood JPEG yet. Things like that. Were in that world right now. So there are these kinds of issues that and that we're all figuring out and will be figured out in the next five years, if not faster, because there's so many people going in there. But what do you think? How do you approach and I can you explain gas fees and the speed and things like that with aetherium? Because there's just so many people jamming into it.

Kim Jackson 9:57
Jake

Jake Carven 9:58
Yeah. In order to understand, you know, if you're someone that that, listen to this and you're not familiar with sort of how blockchain actually works, when we say we're recording a new piece of information or data on the blockchain, what we're doing is you're submitting, let's say, transaction with this data. And then there are all these people that are maintaining this network in order to get people and this is what makes blockchain innovative, is, in order to get people to actually maintain that network of information. And to update it, you have to incentivize them, right, they're not just going to do it out of altruism. And because they like the idea of a decentralized network of information. So they have to get paid to maintain all this, right. And so they're just using computing power and their computers. But what happens is, they get paid a fee to update the blockchain to record your data, right, like you pay a fee for a notary public, if you will. And so those, that fee is what's called a gas fee. So when you go to transact blockchain, or you're going to use an application that is interacting with the blockchain in some way, you have to pay a gas fee in the form of cryptocurrency that goes to the individual who's actually like logging that transaction. So that's what keeps the system going. And moving forward, as you know, people are being incentivized because they're getting paid to do it. And, and that's, that's what we refer to gas fees. Now, there's a lot of development that's taking place and a lot of different approaches to blockchain technology and updates, the original mechanism of it was built in serve one purpose, but it had limitations. Were at a phase now where there's a lot of updates being made and switching to some different systems that are more efficient and cost less and are faster. And those are going to be implemented. And some of them are already implemented. Some we're going to be going in the next year, a couple of years. So the whole landscape is changing pretty dramatically right now in terms of just like the nuts and bolts and how of how it works. But for us, the key thing is looking at just that underlying the value proposition of just a blockchain and then this core concept that of what we like to call tokenization. What is tokenization?

Kim Jackson 12:35
Well, Alex, I want to say one thing. You have it, right? It's early days, it's like 1996 in blockchain right now. So it's like the dial up date. Oh, settings, take

Alex Ferrari 12:47
money for 100 bucks. 2400 baud? Yeah.

Kim Jackson 12:49
Yeah, exactly. So it's very, it's a very early, it's still early days. It really, really is. And so, you know, the, the architects of Ethereum are well aware. And they are, you know, they're there. You know, I listen to conversations on clubhouse that, you know, they pop in and out of, and, you know, they're, they're very much aware and their solutions that they're working on, and they're very confident in the future of the etherium protocol, being able to handle the number of transactions that would would be necessary for it to work properly for the general public. Just like the internet, you know, had to figure that out, too. So, yes, so you know, it's, it's, it's definitely a good horse to bet on.

Alex Ferrari 13:39
No, exactly. It's like, if you would have told me like, you know, this internet things really gonna take off. You know, I mean, I still remember dialing, you know, logging in with my AOL free disk that I got, yes, I got my free connection to the Internet.

Kim Jackson 13:54
Made the sound on sound effects. Oh, fantastic. It was, you know, you couldn't wait and we just sat there and we waited and a little chat rooms would come up in the windows, you'd be talking to people in like Vietnam and it was just like amazing Thai was was exceptionally good, incredible. Time. And then you had I put in my name and didn't work and you know, getting your email address. For the first time in a while. I tried like a zillion things. And then I ended up putting some really random thing in there. Just like, okay, I give up. And then of course, it took it so then that was my AOL. I Oh, well, address was something weird and random for a very long time. Yes, it's sort of like that. And, um, I recommend this really great about 25 minute video that Vinay Gupta recorded some years ago that essentially talks about the history of computer science leading to blockchain. And it is super, super important, especially those who maybe came a little bit later in the game and don't maybe have holes in their knowledge of computer science. Leading up to today it was extremely it's like one of those things that we have a required viewing for people who work with us. Because it's very important to understand this moment in time of computer science, which is where we are, which is extremely exciting.

Alex Ferrari 15:16
No, exactly. Please send me a link to that. I would love to put that in the show notes for everyone to watch as well. But I feel I feel that blockchain is as important if not more important than the internet. And it's just such a that's such a that and that is such a massive statement to say, I'm not alone in that, by the way, I'm sure there's many I think both of you agree with it. It's, it's seeing the vision of work and go it's not there right now. But seeing the vision of where that can go. They mean cryptocurrency and we could talk about cryptocurrency, and that is a long game. It's a long in 100 years, we're all going to be dealing with some form of cryptocurrency. I mean, the dollar paper money and all of that, is it. I don't I don't think that's going to happen. I mean, it keeps going for the next 100 years. I think that's very archaic way of doing things. This is and I think that the D five movement and the decentralization and all that stuff is great. But Jake, remind me Did you? Did you answer the question on tokenisation? No, okay. Okay. Okay. I was, I was like, I don't remember him answering it. So took a decision, because I don't know, that's a big part of what you guys are doing with breaker.

Jake Carven 16:22
Yeah, so you to bring it all back around to film and entertainment and how blockchain can be used in the entertainment industry. You have to think of this concept. And this is what when people hear of NF T's or they hear of, you know, different companies and tokens, what we're what we're really talking about is taking a piece of intellectual property and creating a digital identifier with it, which is what we call a token. So it is a unique code that is an address that is recorded on the blockchain that is then associated back to that asset. So what we're doing is taking, let's say, a film, and creating a digital token that represents that film, and the ownership shares of that film, same time. So instead of having just like a contract, then each person has their copy of the contract. And, you know, you kind of have to rely on attorneys to confirm all that. And then some, some accountant will look at it and determine, okay, this person gets this amount, what you're actually doing is you have this digital identity identifier that's recorded on the blockchain. But with that is in associated smart contract, which is another key concept in the blockchain world, which is you're taking the terms of, let's say, a film finance agreement, and you're turning it into a logical formula saying, if X amount of dollars, then it goes to this person, then any money after that goes to these people. And so now, when something happens, let's say there's a transaction or someone sends money to, or records it on the blockchain via a platform, that token, so the asset, right, the money flows back to that address, it's associated with it tied to that address, and then the code based on the smart contract knows how to then to split up the money and who to send it to automatically, because of the terms that you put in place. So what we're doing is looking at how we can tokenize an asset, right, take intellectual property, create a digital token that represents it, and the shares and the back end, and then also apply a smart contract where we can then automate the flow of revenue and the management of rights for that underlying asset

Alex Ferrari 18:48
in a complete transparent way where anybody can go in and look at it, as opposed to the shady world of distribution today.

Jake Carven 18:58
So instead of relying on, you know, an entity where it really comes down to some, you know, accounting associate, manually putting numbers in a spreadsheet, and even if everyone is acting with the best of attention intentions, they're still going to put you know, run the formula incorrectly or miss human error type number, you know, all this stuff, and it just so much error and so much money is lost, and, you know, all because of the sort of human and, and really archaic methodology and practices for entertainment, accounting and rights management, which is really hasn't changed since this all started in the turn of the century. Alright, so this, you know, a way of bringing this new technology to create more efficiency, automation, transparency, for what is otherwise a very inefficient process.

And that is your so some key elements that you Using our tokenization and then smart contracts, can you go? You mentioned smart contracts? Can you explain the smart contracts are to the audience?

Well, yeah, smart contracts are really, it's a set of code that is embedded on in the token. But really what that code is, you're taking the terms of an actual paper contract that you sign, and then taking the logic of like the flow of funds and who receives what and when, and then applying that into actual, like, logic, like math of. And that's what smart that's really all a smart contract is it's that logical formula, that is reflecting agreements between parties that are done outside

Alex Ferrari 20:45
like the waterfall, it's normal waterfall funds, yeah, on the back end, correct. First in like first in financers, get first monies in all that kind of stuff. But it's broken up through using basically smart contracts and blockchain. So when a happens, then B happens, and then once B is done, then it goes out to C, D, E and F. And then you can just lay out however you want the smart contracts to play out, essentially

Kim Jackson 21:09
correct so that when revenue flows in to that token, from the external sources, it automatically will get split into those buckets that you know, you know, this this shareholder that shareholder that member this, you know, that you have your writer and your director or your let's say, you know, you have guilds that need you know, all of it, you can do all all of the anyone who's sharing revenue, in a particular piece of content, or intellectual property. It will automatically when revenue comes in the revenue be pushed into all of those

Alex Ferrari 21:46
different entities. Because right now, there are a handful of companies around the world that do this but in a manual way, not an A and I have had those those companies on the show have spoken about that sounds great. Like they make sure all the you know the the unions get taken care of and, and all entities are very comfortable with that, because there's a centralized kind of almost escrow account that handles the money that has not been handled by anybody else. And they know that they're going to get paid because this entity is going to do it. But the way you're proposing it would be essentially humorless, in the sense of it's going to be set up in a completely transparent way where you can literally log on, check the check your site and go Okay, this is how it's coming in. But the question I have for you is, this is all of course, based on blockchain and cryptocurrency because that's how these these payments have to be moved through has to be moved through aetherium. cryptocurrency, correct. I mean, you're not writing checks, essentially, are not doing wire transfers, or are you

Kim Jackson 22:43
know, no, there is a mechanism that it can be turned into Fiat. It can be turned into, you know, USD. And so we're using a stable coin in this case, so that that deals with the fluctuation that will happen right with cryptocurrencies. So, you know, when revenues come in and something gets, you know, pushed into the token, it will be pushed into the stable coin. And then those stable coins can be held on to or transferred into, you know, exchanges,

Alex Ferrari 23:16
however you however you choose, so that, when you say stable coin, is that an actual name of a coin? Or is that just a generalized name of a coin that you are creating, to make sure that that if $10 comes in $10 comes out, as opposed to $10 comes in Ethereum bombs, or explodes? And then they got $100. Or

Kim Jackson 23:35
no, we didn't invent that. Okay. It's it's a mechanism that, you know, others it's an issue, right? That's a problem, right? You to pay people in crypto, just playing crypto, I mean, it's gonna rise and fall in a millisecond. So So how do you deal with that? So, you know, it's been figured out and, you know, Jake, you can shed some a little bit more light on that one, because I know you're, you know, we're working on our SaaS product right now. And, and that's one of the mechanisms that we use, but no, we can't take credit for.

Alex Ferrari 24:04
Because I've seen that, but there was a point that's a USD coin that's just basically tracks. So that's the point you're using, essentially.

Jake Carven 24:12
Yeah, so we use usdc. There are a number of other stable coins, but the core idea is, you know, it's getting the benefits of, you know, sending funds via the blockchain and but without the volatility or the risk of interacting with cryptocurrency, so it's tied to the value of the US dollar. And, you know, what we really look at is, and this is something that we encounter, you know, there's a lot of companies that have been in this space that came around, we've been doing this for a lot for a while now, men have really learned what are the pain points and some of the limitations to really for broad adoption of this technology. And so we build tools, taking those learnings and applying that. So you know, when you're a filmmaker You need to be able to exploit your film, anywhere where there's a revenue opportunity, right. And there's only if the number of avenues that you release a film is just growing, right? Because audiences are more spread out, there are more new platforms every day. And it's important to be able to, you know, reach those audiences wherever they are to find those opportunities to have your film stand out. So we've built a tool that we call it an on ramp, right, like fiatter, crypto on ramp, so you're able to collect payment in dollars, right? Usually, it's processed via bank account transfer, so a ch. And then our technology automatically converts that to a stable coin. And by doing that, once the funds are in a stable coin, then they can be sent to the film's token. And the smart contract can then do its job, send the funds to all the different participants, and they can then claim their share of the royalties and the revenue immediately. Right then in there. So we look at this sort of full chain of funds, and and how do we make it as smooth and easy as possible, while still still actually getting the benefits of the technology? At the same time?

Alex Ferrari 26:20
So and then. So let's say you have a Netflix deal, you've got some transactional on iTunes, and you sold Germany for a few 1000 bucks, let's say you did all those three things, you would basically have them send checks or wires, essentially into a an account that then automatically turns them into a stable coin.

Jake Carven 26:42
Well, yeah, so what it is, is you will in one way to think of the to kind of step back, when we talk about tokenizing a film, think of it in the way that we would go about and create like a ppm, right? If you're trying to raise private equity for a film, you need a private placement memorandum, which breaks down what is the equity structure, what is the person who's investing in the film, getting all that sort of stuff, and tokenizing, the film is taking that waterfall, putting it into the smart contract and deploying that. So it's recorded on the blockchain. So now you have this token that has been deployed, it's in place, and then begins time to like, Alright, let's start collecting revenue. So for Netflix, and if you're releasing from on iTunes, you're like going through an aggregator or distributor, those payments, most likely are going to come the NAC h transfer, right? A direct bank transfer. And so we are you, a filmmaker can then share the link to our payment portal, if you will, and that that distributor or license or can then submit, you know, remit payment, VA ch directly on that, and that those funds will then be automatically associated with the filmmaker with that film. Right. And so all of the like, you know, the manual, all the like, the counting stuff is all happening behind the scenes automatically, that international, probably, you know, there's a good chance that that might come the wire payment, but also, you know, bank transfer. So we're looking at, you know, how are the ways that filmmakers actually get paid today? And how can we evolve this technology to be able to

Alex Ferrari 28:26
address those different use cases, and you as breaker don't hold any of the money coming in. Because that's been one of the big issues with aggregators and things like that, that they hold the money and might miss spending money, money comes in automatically, with instantly once the money hits that account, turns into a kit at the stable coin, then goes down the waterfall into the thing, you guys never touch anything regarding. I mean, obviously, regarding whatever the payment is for your service might be taken off the top or there's a pain. I don't know how that works. How do you make money with this all?

Jake Carven 29:02
So I mean, we're providing this service, right, it's a software as a service. So you know, there's a mechanism of people, you know, paying for via, like, you would pay for any technology that you use. Got it. And so, but the goal, the the core goal for what we're doing, and this is something that goes back to something that you brought up, collection account management services, and one of the big, the big cards with them is that they are expensive, very often prohibitive, especially for independent film. So, you, us using this technology allows us to provide this service to creators at a much more affordable rate. Right then the legacy systems that are in place today. Very, very cool.

Kim Jackson 29:48
And then, you know, another goal that's worth mentioning here, is that, you know, is to have everyone in this ecosystem participate With blockchain technology utilizing this, so not just the content creator, but also the media companies who are distributing the work, because we talked with a lot of them, and we are approaching, you know, a lot of them at the moment in very exciting conversations because they're backroom accounting is extremely inefficient, cost them millions and millions of dollars, and they lose millions and millions of dollars all the time based on just either error or error, you know, error in accounting, or just the inability to really track stuff, especially when you start getting complicated with multiple, you know, territories that you can imagine a piece of content will go to especially like, you know, Netflix now and all across the world. So the long term goal is to, you know, really have everyone participate in, you know, with this software and building a bridge between the, between the two, because it can benefit both sides. It's baby steps, and it's it's new. So, you know, everyone has to start to get comfortable with the concept of telling the truth.

Alex Ferrari 31:16
Anyone who's anyone who listens to my podcast understands my feelings in regards to traditional Yeah.

Kim Jackson 31:24
Right with you all, it's one of the reasons that this is happening is is I got tired of being shortchanged, I get tired of not having revenue reports, not being able to report to my, my investors, and good, bad or indifferent, you know what I mean? Like you, okay, sometimes a picture doesn't, you know, do well, but at least you'd have numbers to be able to, you know, justify that and show why we don't even get that information. And so, when we learned about the potential of blockchain, on media and content, it's really what inspired myself and my co founders to, to do what we're doing right now. And realizing that it is a long game and realizing that we would be disrupting and interrupting, you know, quite quite a system. But just like the internet happened, it was undeniable, and people are not going to use that I'm not going to do that. It's one of those things where you're all we're all gonna be using it, whether we realize it or not. Someday soon. And so, it by introducing the power of this and the efficiency, I think that organically, I'm hoping this is my pie in the sky, you know, but, but I'm hoping that organically, everyone just adopts this. And then we don't even have to have a conversation about the truth anymore. It's just it just happens. Because it's just more efficient.

Alex Ferrari 32:45
Right? And that's what this whole. That's the whole beauty and genius of blockchain is that two strangers can do business without knowing or trusting each other. And that's been the issue from the beginning of the humanity high, since beginning of time, it was like, I want to give you my goat. And you're gonna give me a cow. But how am I sure you're not going to kill like, there's, there's no, there's no way of doing and that's why fiat money and gold and all these kind of things of getting, we've tried to figure it out over the years. But in this digital platform with blockchain, it completely erases everything.

Kim Jackson 33:24
And it's completely transparent. You don't have to have a like a moral or philosophical or ethical position, it's just gonna be in is it just gonna happen? Because it makes more sense. It's logical, you know, and this is, like, Jake said, it's math, it's man get down to the core of all of it. And it's math. And it's just with with the acceleration of technology and media in particular. It's going to make sense, just from a logical perspective, because how do you account for all this content? And this content sharing? I mean, it's like, it's insane how much is out there. I mean, just from the perspective of the viewer, I get we're over, we're overwhelmed with choices. And if you think about it, from a content creators perspective, the competition out there is insane. And the lifespan of your of your content now, is much, much longer and much greater, much grander than it ever was before. And it's going to just keep accelerating.

Alex Ferrari 34:17
Right, exactly. And I, you know, I'm in the weeds with this all the time. And when you're saying all these films are out there, most of them aren't getting paid. And it's not, it's either, you know, I did just not they're just not most most most of them are not getting paid, because of these kind of weird distribution agreements or shady practices or error, human error, as well, or Amazon's which is from 10 cents a minute, an hour to one penny, of streaming and things like that

Kim Jackson 34:49
get acquired and somebody else buys them and then they have a new department and then they have to transfer all that centralized data and I've got a new person and I'm looking at this first time and I don't know what I'm looking at. I Since it's insanity, it's really insanity. And when we talk to a lot of the, you know, CFOs and accounting types who put these media companies, you know, a lot of times the one departments are talking to the other. So the the department is doing distribution for television is not talking to the department is doing distribution for for traditional film and they have data that's separate and those that data should be connected, and it's not being connected, and it's in the same company within the same company. So the inefficiencies are getting the gap is getting wider and wider. And so they know that something's got to give because they're losing money. And so, you know, the blockchain is an incredible solution. And, you know, we're very, very excited and very motivated by the promise of blockchain. And, and, you know, it's very exciting that you guys and the listeners, and everyone, you know, get this and, you know, it's like talking, it's kind of boring on some level to talk about it a blockchain, because it's like talking about JavaScript, it's like, Who cares? It's like, what's going on underneath of the hood. But you know, what you really care about is, you know, what's, what's the bottom line for, for you, and what the bottom line is, is understanding the core that you're using is actually going to level the playing field, you know, take away, you know, the mistrust, and be able to give you instantaneous recording, these are very important and powerful things, especially for independent companies that want to sustain a business and revenue model for themselves. Because it's, it's almost impossible, you know, you'll get a bunch of funding, you'll make, you know, half a dozen movies, and then you're closing your doors four or five years later. This happens all the time. And so there's got to be a better model. And we're hoping with with this technology, we hope to be able to provide that to these, these filmmakers and these companies.

Alex Ferrari 36:52
Now, there's another thing I saw on your website in regards to financing a film, how do you use this technology in the financing game on how to get your independent project financed? Because there's some very, very interesting benefits that could possibly come from it?

Kim Jackson 37:10
Sure, it's a bit complex, right at the moment, it's not black and white, as you know. You know, I think if you're in a perfect world, and in the future, I can see that you can tokenize your movie, do a token raise just almost like crowdsourcing in a way. But the differences is that instead of getting a T shirt, you're actually getting revenue participation in that movie. And in real time, just like we're talking about through the same mechanisms we were just discussing. And that's in a perfect world. And that's what we we envision for tokat. In the future, it's not possible for various reasons, right? Right now, really, from that perspective of, you know, we can't be it, we can't hold money and be a bank for people like that there has to sort of be that separation. And so it's not as easy. And also, on some level it's crowdsourcing. So you're kind of faced with that same kind of situation with, you know, the Kickstarters of the world, right, in terms of like, getting people's attention, to be able to, you know, raise the amount of funds that you need for that your, your picture. And so, there is a mechanism that I could see in the future that would kind of combine those two efforts where people, especially if you're a well known filmmaker, and you have a track record, and people know, you, you're already going to have a fan base. And so imagine, imagine if there was the Star Wars token, like a mad magic. And but but all those token holders who were fans got to participate in the success almost like the NFT type of model. Right, right. But but from from more of an intellectual property and a revenue sharing model. So, Jake, yeah, I'm sure you got.

Alex Ferrari 38:52
It's like, it's like equity crowdfunding, essentially, almost. But using blockchain and tokens, it's called,

Kim Jackson 38:59
it's complicated because of ky seeing. And because of all of these, these these sec rules and regulations that are from like, 1948, or something that don't really apply to technology today. And so it makes things a bit challenging, but how about this for this specific moment,

Alex Ferrari 39:17
but what about IPOs? So wouldn't this be similar to an IPO? Well,

Jake Carven 39:23
it would be but we forget, I mean, we don't forget it. It's a very small pool of people who actually get to participate in IPOs. Right? It's not IPOs are not something that every person gets to participate in. We might be able to buy a stock after a bank purchases X number and then they sell it again.

Alex Ferrari 39:44
initial point an Ico excuse me, an Ico not an IPO but Ico when they like Dogecoin for God's sakes, or something like that when they put out a coin codepoint initial coin offering could that be kind of like a movie initial movie offer

Jake Carven 39:58
so well. That's the thing, I mean, that we're at, we're at the stage to go back to the knowledge of where we are in the evolution of the technology. Right? There's, we're at the stage where Yeah, it's, you know, 1996 internet, but the SEC has caught up enough learned enough about the internet, right, that they're on, on c span, calling it a series of tubes. But, you know, applying their existing framework to this, and causing a bit more, you know, you know, it's still an evolving process. So, you know, we've gotten to a threshold where, you know, 2017 2018, is where you had the sort of Ico boom. And that's where the technology was very new to a lot of the regulators in, in, you know, countries around the world. But now 2021, it's much more familiar, it's on the radar. So they've limited stuff to a point that you really not seeing those happening as much right now. The coins that are released very often it's, it's not something where people are raising funds through a release of the coins, where people are purchasing them, it's usually more, the new currencies or tokens are being utilized, where they have some utility to them. And they're being distributed to a community of people who can then you know, use them for different purposes, but it's not being used as something to you know, crowdfund in the same way that it was in 2017 2018. So you know, where we look at in terms of if you're a filmmaker, and you're going to raise money. And one of the big aspects is, where's the money coming from, and you can still go out and raise equity and get investors. But what happens more often than not is you're a filmmaker, you get an investor to help you with your first film, you make that film, but from the investor standpoint, the experience of being an investor in independent film is is so bad, because there isn't a lot of information, right? There's, you know, they don't, it's not even that they didn't make their money back. It's just like, there's the black hole, right? There's no data, there's no, it's very hard to get a sense of like, what's going on, you know, what is the act? How is money actually being used? Where's How is the film doing? What was the value of my investment in this. And so it becomes incredibly difficult to get people to investor invest in a second film. And you what we really see is this technology being a tool that creators can use when they go out to investors saying, look, using this, and the technology ensures that you're going to have this access to information. And, you know, we're addressing these sort of pain points that a lot of film investors encounter. And that makes the you as a creator. more intriguing, you know, option for someone to invest in, because there's this level of like, I don't have to trust that you're going to write me a check and pay me back. It's, it's we're utilizing technology that's going to automate all of that. So you're going to get everything as soon as we do. And that our aim is for that to be something that helps these conversations when filmmakers are talking to investors. And that's how it right now without getting into regulations, and sec stuff is a way today that it can be used as a tool to help with financing.

Alex Ferrari 43:20
Well, where can people find out more about what you guys are doing?

Jake Carven 43:26
Well, you can find out on I mean, on our website. So breaker.io is a website. For our technology side, we have a website called tools.breaker.io. We also have our studio side where we produce and finance our own slate of films. And that's breaker studios. And actually, I'll add that those films are our own testcases. So we're using this technology to manage the revenue in the rights for the films that we're producing ourselves. So we're not just asking people to use it, you know, and we're also not just technology people that are trying to build something for the film industry, because we think the film industry is cool and sexy. People that happened to be technology people at the same time, I'm an entertainment attorney. And I spent my career as a distributor working with new distribution mechanisms and new tools and platforms, and Kim's a producer in producing films her whole career. So we're also you We come from the entertainment side and have that background and knowledge that has informed how we guide this technology.

Alex Ferrari 44:34
And the old joke is how do you how do you make millions in the film industry? You start with billions. Yeah. You did. Actually. You don't? I mean, it's Yeah, I mean, and you say that you know you when you define the film industry, Alex Well, the film industry is very there's so many aspects There's the independent film industry. There's the people who, like Marvel. There's Disney, there's, you know, then there's the back back alley, you know, predatory distributors. There's so many aspects of the film industry on the just performance side, then there's the production side, then there's the this, there's, there's so many different aspects of it. But yeah, so you can't make money in the film industry. There are definitely places you can make money in the film industry. But

Kim Jackson 45:30
yeah, if you're a pirate, and you know, I've met them on all beside you're talking about I've met them in production, of course, we'll go We'll go What's your budget, okay. And then they do their own creative accounting on the production budget, so they can filter, you know, filter money over to some other entity, whatever happened. And you're like, you know what, I'm a line producer. I know how to count. I don't think you kidding me? And they look at you with a straight face. Like what do you mean,

Alex Ferrari 45:59
crafts? craft services cost? $20,000. a day on $100,000? movie? I don't understand. You know, $100 bagel?

Kim Jackson 46:12
Yeah, you have? Yeah, there's, there's four extras and you have, you know, $100,000. And for extras, like, you know, like, what? No, extra. So, you know, like these types of things. But yes, you have to be a pirate you do, you have to be a pirate. And, you know, I've definitely made a movies with my fair share of them. And I had to say it was a lot of fun. However, I want to make money, I want to make money, I want enough a business revenue source, you know, that's reliable, that allows me to sustain a business model for myself. And you know, one of the other interesting things that I always bring up to is a lot of colleagues who've been in the business a long time who have survived longtime survivors of you know, independent films specifically, you know, they are coming up against Where are the rights to these films that we sold 15 years ago, where are these are who owns the rights to these films, because they're expiring now and right, and technically, they should be able to, you know, repackage and redistribute these films, especially the sweetheart films that have, you know, an ability to be repackaged in a really, you know, classics or whatever, how or whatever you want to package it. And they're finding that they have no idea where the rights live anymore, because a lot of times the companies that they first sold to were bought, the libraries were bought and sold maybe multiple times, and the the resources that would take them to do the research is just not they're not it's not available to them. So they just kind of have to let things you know, go. And it's a it's a missed opportunity. It's a missed business opportunity, especially if you're a longtime, you know, producer, it's our director, you know, a creator it's, it's, it's a lost opportunity.

Alex Ferrari 47:56
And if you have smart contracts, that kind of voids that situation. if everyone's on a smart contract, like 15 years, it automatically goes to this person's account again, and blah, blah, blah, or whatever it is. All right. I mean, if everything in a magical world, eventually we'll get there. I think we're still years away. from everybody jumping on board, it could because it's, it's like the internet. And how long did it take? I still remember going on line and going Paramount calm? Nope. disney.com? Nope. Like there was I remember those times that there's How long did it take before everybody jumped online before anyone had a website? So this is the same thing I think it's gonna take it's gonna be faster than it did with the internet, though. And Bitcoin is kind of like, done a lot of the heavy lifting over the last decades. It's It's, it's, it's it's come out. It's like, they've kind of refined the idea. And now it's starting, I think he's starting to pick up a little bit of steam. Would you guys agree with all just blockchain and everything is that people are starting to become much more aware of it. Sure.

Jake Carven 48:56
Well, technologies evolved to a point that it's, you know, there are, there are certain hurdles that we encountered and chosen a team that limited our ability to do certain things that were are no longer hurdles, because technology is evolved. So it's growing and improving really, really fast. And that's a great thing. Because, you know, we see the potential use cases and the potential is becoming the actual very quickly.

Alex Ferrari 49:22
Yeah, I mean, if you remember 1996, and then you remember 2006. I mean, YouTube was a year Oh, you're you're too old. And the compression of video was horrible. And it took them another five or eight years before. Oh, look, 720 p. It takes time for this to go. But I think that's I think it's a very exciting time. And I think what you guys are doing is really exciting. And there's there's a lot there's a big learning curve coming. There's a lot of hurdles we have to get over. for everybody involved including the old school dinosaurs and the new young kids coming up who understand is much better than your flitz.

Kim Jackson 50:04
But, you know, don't Don't sell yourself short. I mean, you know, we were there in the beginning. So we have more knowledge, you know, because we were at the sort of the, the beginning of the internet craze. And sure, I think that being around for that and witnessing that and sort of being turned on by it, you know, kids today they just automatically come into it. They don't know they don't understand. They don't this they did not get, you know, like I had a bag phone. I had a phone in my car that was in a bag. Like That was my I was talking about this past weekend with somebody like cell phones was like this giant if anybody

Alex Ferrari 50:39
wants it in a bag, if anybody wants a reference to that watch lethal weapon. And at the end towards the end of lethal weapon, Danny Glover is outside on a bridge talking to rigs on one of those phones.

Kim Jackson 50:51
One of those phones and it was like the $900 a minute like it was really it was seriously like you get you only it was an emergency situation, you know. But you know, the internet was it's very interesting, you know that the whole thing? I mean, I I was in college and I was dating a guy who was a computer science major at BC any I always joke he bought me my own URL for like Valentine's Day and I was like, What is? Where were the flowers? What is the nerdiest the nerdiest,

Alex Ferrari 51:22
dirtiest romantic gesture in the history of?

Kim Jackson 51:25
I have my name calm? Because of him? Yeah. Yeah. And like, there's a million Kim Jackson's on the planet. I mean, I've ran into him. I've had people email me saying, Can I buy my Oh, you're out? Because I I'm like, No, I kidding. Like, that's amazing. But I have my own URL. But I mean, you know, back in the day, if I would not have thought of that, I would not have even thought it. I was like, what's the URL? What do you mean,

Alex Ferrari 51:50
I was lucky enough. I bought Alex Ferrari calm and like late 90s. So I was I was I was, I had a website, business I had, I had an online business in the 90s. I used to make, I've sold this a couple of I used to make like, five, six grand a month. The problem was my server bills were five or six grand a month. Because of bandwidth, bandwidth.

Kim Jackson 52:14
Yes. So that's where we're at now. Yes, this is where we're at right now. And, you know, it's super cool to be talking to you. You're so knowledgeable about it, Alex, and it's really awesome. Because you know, more than you let on that you did. So.

Alex Ferrari 52:32
Like I said, I've been doing a lot of research about this, because I'm really fascinated by the whole concept. I do think it's, it's the future of it's gonna it's gonna affect so many different industries, ours, our small little corner of the world, which is we think it's really big, but the film industry is so small comparatively to medical records and, and just yet, and just just infrastructure on like tracking food and, and manufacturing and finding parts and everything will be on the blockchain eventually, eventually GE medical records everything, everything.

Kim Jackson 53:03
I mean, imagine like, that's one of the examples, I use a lot of medical records, because we will say I don't I don't quite understand. And I say well think about like, you go to the doctor, and then your insurance changes you and you got to go to another network. And that network didn't talk to that network, and you got to fax your faxing, where it's to 2021 were faxing medical records right over to another thing and they didn't get it, you get there and like, we never got the fax and you're like getting it to fax. And I mean, you know, it's like insane the inefficiency and data sharing in the health industry. I mean, it should just be a decentralized network, you can just go Okay, which is a little scary, because then, you know, give the Think about that for one second. I mean, there's some security, and some, you know, privacy things that would have to be it for me to be comfortable to. And by the way, there are blockchain companies who are working on the security and the privacy issues around, you know, the fact that it is decentralized, and you know, anyone could find the hash tag that would be this long that you would have to understand that there's, you know, Jake's hash tag for that particular thing. Unless he told me I wouldn't know that but people don't quite understand that but but and when people's names and more private information is gonna start being shared. I think, you know, it's good to know that there are blockchain companies that are working on the on the privacy and security protocols around that because it will be necessary.

Alex Ferrari 54:34
Now, just really quickly, those What do you think of the NF t situation because I mean, I've done I've done three episodes, I did a series of episodes on NF T's because I was fascinated with them. And once I understood what an NF T was, which is basically a digital baseball card. Like Okay, got it. It's a baseball card. It's a comic book. It's what it is. So I put up some NF T's just for fun and sold out. I was like, wait a minute. How does this work and In my NF T's that I sold, where I have the distinct honor of having the very first filmmaking tutorials ever uploaded to YouTube. Cool, I have a series of six of them. And they were all up there. And I showed the link and everything and they I sold the first three and then I uploaded the other three. And I've had, I had interviews with the the guys that a lot of wanna, who NFT their, their, their feature, and they're not selling their distribution rights, but there's, you're able to buy basically shares in their movie. And then whatever money comes in, gets out there. And then Kevin Smith is selling his entire distribution for his latest film on that, whatever he's doing there. What do you guys think of NF T's and how it affects the film industry? Just out of curiosity? I know, that's not what your company does. But this is just a curious question, Jake.

Jake Carven 55:48
Well, you know, and it's funny, I wouldn't say that we don't do anything with NF T's because NF T's are tokens. And we operate in tokens, right. And so while we see greater application of fungible tokens to a film, where you're creating the, you know, Jake's movie token, and you're creating 100 of those, and each one represents 1%, of the total share of Jake's movie token, it's still a token. And I think that the core concepts that you need to understand to buy and interact with NF T's are the core concepts you need to understand to use any blockchain application. And so to that regard, it's uh, you know, rising tide raises all ships, because the more people that learn about this and become comfortable with the fundamentals of the technology, the better I think, at the end of the day, you know, there are things that come up with NF T's where people like NF T's can do this, they can do that. tokens can do that. It doesn't have to be an NF t to do it, it's tokens. And so we focus and NF T's are flashy, because of the, you know, the dollar amount that comes up with some of the sales. And, you know, I think there's a very particular audience that's very excited about that. And, you know, it's a specific pool of people that are actually transacting and purchasing NF T's it's not, you know, it's a very, it's actually a very small number of people in the whole, you know, of the total population that are actually purchasing. But they're collectibles, right, it comes down to collectible item, merchandise, things like that. And that's great. It's really interesting how it's evolving in the gaming space, you know, and how these tokens can be used to unlock different things. And that's exciting to see that evolve. And I think that's going to be in the next couple of years, where it's going to continue to get exciting is in, in gaming, right? Because video games, the whole world of you know, I bought this game for 150 bucks, I'm playing it and now I have to purchase, you know, in app purchases, I need to play it yet. But then you don't own those things. Right. It's stuck. It's limited to just that game. These are not transferable. That's, that's a, you know, problem in itself. But we just keep going back to you know, the more people become comfortable with tokens, the better for our standpoint, because that is what grows the technology. We, at this point, you know, you mentioned, you know, that that's a lot of the boring stuff, you know, or the boring aspects of blockchain or applications, like with healthcare, we focus on the boring stuff in the film industry. And I'm fine with that. Because, you know, we're nerds and, you know, I said, I'm the attorney and I like the boring stuff. I find it fascinating. And, you know, so what we do is necessarily sexy, you know, you know, videos and flashy stuff that selling for, you know, millions of dollars, but we think it's a tool that can can really help this industry and help independent creators across the board. Whether or not you're tech savvy.

Alex Ferrari 58:55
Yeah. And look what the NBA has been doing with NBA hot shots and, and Major League Baseball's coming out with their like digital packs. And those digital packs are like flying off the shelves and things like that. When do you think when do you think we're gonna see, you know, Marvel's NF T's? Like, you know, when are we going to start because it's coming? It's coming in? There's no question tomorrow it

Jake Carven 59:19
yeah, it might be tomorrow. I think fox is announced they're making a big investment. And, you know, it's, it's, it's an inevitability. But when you look at in that regard, it's it's just an extension of their merchandise division, and it's just more merchandise and with no cost.

Alex Ferrari 59:35
It's very little cost of manufacture.

Jake Carven 59:37
Yeah, exactly. So you know, I think it I think it's a good thing in the long run,

Kim Jackson 59:44
because, you know, what, it's, everything's digital now. Right? So, you're, we're going, we're going been going into the digital world for decades now. And so, one, I think challenge especially for art, you know, is how do you rare Buy and make digital art meaningful and worth something. And so I think that NF T's are, you know, valuable in that way, because then you can, you know, create value in a new in a new way, especially for digital art. And I think that, you know, studios, they've got all the that, you know, they're the, they're the, you know, 1000 pound gorilla sitting in the room, and they just sort of wait till everybody else figures it out, and then they just go, Okay, we'll do that. And here's the money make it happen. Let's do it.

Alex Ferrari 1:00:28
It also took it also took them 12 years to a major studio to come up with a streaming service. So there's that they aren't, they're not fast, they're not fast. They're not path

Kim Jackson 1:00:36
because it's bureaucratic. And there's operasi, inside of the studio, if you've ever worked at one I had the pleasure of doing when I first came out of the gate, you know, with my career and realize that that didn't think I could remain employable in that atmosphere. So I, you know, just thought the indie road would be would be better, but I feel that what we're the road we're on with building applications on blockchain technology is going to aid in the evolution of our industry. And that's really what we're what we're dedicated to. And and in you know, that that that slow and steady wins the race?

Alex Ferrari 1:01:23
Right? On, there's no question and to bring it back to where we started with the 1996 analogy. Remember, when when the internet first popped out? How many people were scared to put in their credit card? Oh, yeah. And that's the same thing with like, how many people are afraid of buying an NF T or, or buying a token or putting their you know, that's where we're at right now? And yeah, I think it will, it will change probably faster than any of us think it's starting to already grow in self. I mean, even in the small time that I've been aware of this avenue about Bitcoin, obviously, like everybody else has probably, but understanding this, I've only been really got into this deeply, probably the last six months to a year. And just in that time, things have changed so dramatically, and will continue to change as things go forward. So it's exciting. I'm excited about what you guys are doing. Thank you for fighting the good fight and try and help creators and filmmakers out there so I appreciate you guys again, where if everybody wants to check you guys out where they go.

Kim Jackson 1:02:23
breaker.io and watch trust machine the story of blockchain

Alex Ferrari 1:02:28
Yes. With with is it. tetanus tetanus bill, bill from Bill s Preston Esquire. Let's do it correctly.

Kim Jackson 1:02:37
Indeed. He's the director extraordinare.

Alex Ferrari 1:02:39
Yes. Thank you so much.

LINKS

  • Breaker.io – Website
  • Kim Jackson – Linkedin
  • Jake Craven – Linkedin
  • Trust Machine: The Story Of Blockchain – Amazon
  • Vinay Gupta – A Brief History of Blockchain – Youtube 

SPONSORS

  1. Bulletproof Script Coverage – Get Your Screenplay Read by Hollywood Professionals
  2. AudibleGet a Free Filmmaking or Screenwriting Audiobook
  3. Rev.com – $1.25 Closed Captions for Indie Filmmakers – Rev ($10 Off Your First Order)

IFH 488: When Hip-Hop, Skateboarding and Filmmaking Collide with Jeremy Elkin


Right-click here to download the MP3

In today’s episode, we take you back to the late 90s and early 80s hip-hop and skateboarding culture in New York City with director Jeremy Elkin’s new documentary, ‘All The Streets Are Silent: The Convergence of Hip Hop and Skateboarding.

In the late 80s and early 90s, the streets of downtown Manhattan were the site of a collision between two vibrant subcultures: skateboarding and hip hop. All the Streets Are Silent brings to life the magic of that time and the convergence that created a style and visual language that would have an outsized and enduring cultural effect. From the DJ booths and dance floors of the Mars nightclub to the founding of brands like Supreme, this convergence would lay the foundation for modern street style. Paris Is Burning meets Larry Clark’s KIDS, All the Streets Are Silent is a love letter to New York—examining race, society, fashion, and street culture.

Jeremy is the founder of Elkin Editions—an independent video production studio under which he’s done production, writing, cinematography, and directing. 

He’s most notable for his 2015 hot topic directorial debut, Call Me Caitlyn, and a second unit director on recording artist, Demi Lovato’s 2017 documentary, Simply Complicated (trailer). The documentary gives a personal and intimate look into Demi Lovato’s life as not only a regular 25-year-old but also one of the biggest pop stars in the world.

I thoroughly enjoyed watching All The Streets Are Silent. It gives one all the good nostalgic feels while also provoking current socio-cultural consciousness.

Enjoy my chat with Jeremy Elkin.

Alex Ferrari 0:00
I like to welcome to the show Jeremy Elkin man. How you doing Jeremy?

Jeremy Elkin 0:07
Hi.

Alex Ferrari 0:08
How you doing? Right? So I wanted to bring you on the show, man. I saw your film, all the streets are silent. And it really hit a chord with me, man, because I was like I was telling you before I, I was raised in New York as a kid. So for most of the most of the 70s, and up until about 85, I was in New York and my dad, my stepdad was a cab driver. So I would ride with him throughout Manhattan, and I saw hip hop coming up, and breakdance and then skateboarding and all that Washington Square. I was all in that stuff. I was a young kid at the time, but I saw it happening. So when I saw this, I was like, Man, I'm back home. So how did the project get together? Man? How did you put the whole thing together?

Jeremy Elkin 0:54
It's a big question. Which part of the?

Alex Ferrari 0:59
Well, just in general, like I mean, so what was the genesis of the project? Like how did you like At what point did you go I gotta put this thing together. I got to tell this story.

Jeremy Elkin 1:07
Yeah, so you know, I made skate videos for a long time. And I made documentaries for a while and I had always known that he like Eisenhower had this like magical archive based on his footage that was mzr mixtape. And I knew that he was at destruction Bob radio show a lot. I knew he was a club promoter. But I didn't really know the full extent until we started to dive in. So yeah, to be perfectly honest, I didn't I didn't know there was a story until probably like a year and a half and to making it didn't really know if it was anything more than just a behind the scenes on how mixtape was made. And it really wasn't until we discovered Yuki Watanabe, who was the founder of the nightclub Mars, until we discovered his archive from the nightclub. That's where the story opened up.

Alex Ferrari 2:03
Now, how can you explain to people the importance of Mars because I had Moby on the show a little while ago, and and Moby talked about Mars like it was, you know, the second coming? So can you take the importance of those years? Because it wasn't around for a long time. It was around what four or five years? I'm like that two years? Oh, two, it was only around two years. Jesus?

Jeremy Elkin 2:22
Yeah. midnight of the new year's eve of 89. And a close spring of 92. Oh, Jesus. So it was only January 1992. Like, you know, April or May of 92.

Alex Ferrari 2:36
So a couple years, but it was such an impactful club. Can you explain to people what that was about?

Jeremy Elkin 2:42
Yeah, so it was actually not a hip hop club. It was a club that had many different genres of music. And every floors of genre that's that's how you ki and Rudolph set it up. And you he was a DJ, and he was super interested in the youth. And so he set up this little radio station and called radio Mars where he would record mixes in his little office, and he would audition DJs for the for, you know, for the next week or whatever, right? And people will drop off demo tapes. They would come You know, do a session for him and he would figure out who, who could pair with Who and What floor they would go on and whatever. But it wasn't about hip hop. Until there was one evening, famously when Beasley has a character in the film, found a microphone with Eli, the narrator. And this is in the basement. They have like this house party in the basement, they plugged in the mic. And word got around that there was a mic where you could rap because in the basement of the house, but they were like playing hip hop, like you weren't supposed to buy hip hop because it brought like bad insurance, whatever. You didn't want it because it meant like gang violence but they started playing like de la Sol and tribe and black sheep. And a non black sheep. Those later dread Dale's own tribe and you know, jungle brothers, those guys all the cons. And they had a mic and Run DMC showed up. And you know, and and we're like, you know, this is how you Ryan kind of thing. I think just word got out in the in the community that there was an open there was the ability to go to a club with a DJ and you could get a mic. So that sort of that was like the birth of I think the club blowing up and that was within the first like, you know, let's say six months of it opening

Alex Ferrari 4:28
and then I saw the vid in the film that Do you have some footage of Jay Z? A young unknown Jay Z just rapping on the mic? Yeah, that was the

Jeremy Elkin 4:39
Yuki his wife actually filmed that. That was a that was a crazy one. That tape was like that's a whole other story of discovering the tape. But yeah, Jay Z was you know, completely unknown under jazz O's when coming up. Jazz Oh sort of gave him the chain that night to wear and I think he just let off and he had never seen that footage we showed it to him many years ago and he was he couldn't believe he you know he didn't even know anyone record

Alex Ferrari 5:07
he didn't even know that Jay Z ever played that that clip because he always he didn't know who's Jay Z was so he's just was another another rapper right Ryan's name like Jay Z didn't even know that was recorded. Oh, Jay Z didn't even know it was

Jeremy Elkin 5:17
your dad and he didn't know. But no, Yuki Yeah, he didn't know. You know, he, these are all unknown rappers. It's like if you know, it's like if we go to a club next week. And there's a bunch of people rhyming, like we never

Alex Ferrari 5:30
met. And then m&m shows up.

Jeremy Elkin 5:32
We're certainly not gonna tape it. And I think yukia is why Bolton Eli as well. But you know, you I was like younger back then. But they had the foresight to record, you know, every once a week, once or twice a week and record performances of the club. And that was just happened to be one of those nights. Yeah. And I think they only recorded that because the junk if you watch the film, The Jungle brothers, he's kind of doing a dance. Yeah. And there's like an interview there's an interview where they're from, I think MTV or VHS or something like that. And they're interviewing him and so they were filming the jungle brothers being interviewed on broadcast TV like the camera man was in there. So I wonder I don't know they were in there to record the jungle brothers is as an interview in the club. Right? This is according to like what I've seen in the tape. I mean, you he doesn't remember they don't remember but I don't think the cameraman would have had the you know, I don't think they're recording all the all the musical performances that night. I mean, it was a lot of people going on. I doubt they got it in that quality. But you know, Yuki, his wife was able mammy Watanabe was able to record it. And she labeled the tape wrap streetstyle New York group or something?

Alex Ferrari 6:39
So would have never been able to like How the hell do you find that in the probably 1000s and 1000s of times?

Jeremy Elkin 6:45
Yeah, so he he was only giving me the tapes that were properly labeled. And then there was like another 234 1000 tapes that were unlabeled, who were mainly house and disco and not really the nights. It was again, it was this night. It wasn't really like there wasn't like a hip hop night collection. It was the hip hop was sort of embedded in archives. So you know, they would make these highlight reels of each evening. So for instance, you know, one evening it was, I think the one that tape where the Jay Z appear that saw a glimpse of avant was it was a mash up of a variety of evenings. And it was a glimpse of like two to three seconds of most mute of Jay Z on the mic, and I called up right away. I was like, Where's the Jay Z tape? What's that? He's like, he never played in Mars.

Alex Ferrari 7:36
Now he wasn't there.

Jeremy Elkin 7:37
I would have known him, you know? And I was like, No, no, I'm pretty sure it's Jay Z. I sent him a picture. He's like, Yeah, it looks like like, No, no, it's for sure. It's JC. And he's like water. No, like, it must be an unlabeled tape. You know, if we have it, because those highlight reels, you know, may me and him were like doing the tape to tape editing or whatever it was called where you would make like a highlight reel of a variety of tapes on the one tape. But you couldn't have like the audio wouldn't transfer with it. So you just put you choose a song and then you would layer in footage, you know. And that's that was it? Yeah.

Alex Ferrari 8:11
So you mentioned the zoo, your mixtape? Can you tell people what Zoo York was and the importance of New York in this whole movement?

Jeremy Elkin 8:21
So yes, New York was a skate company founded by Rodney Smith, Adam Schatz, and he like as our 93. Adam shots, Eli had come over from doing fat farm. And Rodney was the founder of shot skateboards, which is the first New York skate company, the early 80s. And so they sort of combined forces after Eli that success of Mars and fat farm developing platform under Russell. He, you know, they got together started New York, and it was kind of like the first it was really like the first successful East Coast skate company, I guess you could say. Because Sean had some success, but it was definitely underground and more like transition pool skaters, Zoo York was really Street and it had like, the hip hop roots graffiti aspect with the tags. And yeah, it just was a it was a really like Ross street brand that existed for about, you know, seven, eight years before it got bought by Marc Ecko and and became something else but during those first years, 93 to 2000 ish. It was it was you know, as good as it gets for skated for street skate on the east coast.

Alex Ferrari 9:33
And then so um, because at that point, basically West Coast owned the the skating world I mean, with Tony Hawk and the the one of those guys called Dogtown z boys, z boys and Dogtown and they kind of I'm not sure who were they they were the first to skateboard right with it. West Coast was there or is there or is there a conversation?

Jeremy Elkin 9:57
There's a lot more cruise like it was the end Were in San Francisco. There were a lot of amazing skaters in LA that were doing street skating. Just like the New York guys. It's just the only mainstream press was hitting you know, only the mainstream press is picking up Tony authz boys, etc. But there were there were I mean, there were millions gay companies were awesome in the on the west coast. It was it wasn't it wasn't like if anything does Tony out busy boys were seen as corny. And you know, men s and some of the like, Girl chocolate skateboard guys, Spike Jones, his crew, those guys were like, those guys were like, you know, the skaters that everyone like looked up to, at least from you know, the type of skating that I grew up, you know, enjoying,

Alex Ferrari 10:39
right. And then the whole skate scene in New York was a lot more I mean, again, when I was raised there, so it's a lot grittier. There's no palm trees, there's no beaches. You don't want to go to the beaches. Most of the time, things like that. So the energy was just so different. Now. At what point did the street culture combined with hip hop was that the mixtape?

Jeremy Elkin 11:04
I mean, there's I mean, there's a lot of examples of it. You know, I think even going way way back to like breakdancing circles and the projects in the 80s. You know, I'm sure like for kids with skateboards, there was a DJ in the park. And there was a couple of these breakdancing and doing graffiti. I'm sure it was all it was always. It was always like part of one thing, you know, I think it wasn't so like black and white. But I think the mixtape just like showed, as as Josh kailis puts it in the film, he says they show how close they were in relation, I think, you know, as opposed to like, you know, some like abstract, archival photo from the mid 80s. I think just seeing a 40 minute version of that was way more impactful. And just the fact that like, clearly the guy Eli was at the radio station and the guy from escaping, also Eli, an RV family, you could tell they were using the same cameras, it might have been been been from the same tape. So I think that's what really like hit home the people It wasn't like, they just scraped the internet for x footage, and then paired it with the footage they were filming, it was all part of the same body of work. That's probably why it hit harder, you know.

Alex Ferrari 12:15
Now, two of the main people in the movie that are in all this archival footage is Harold and Justin. Who are I mean, gone too soon was luck, of course, but their characters I mean, Harold, I mean, he's a legend. I mean, there's people wearing his name his face on T shirts still. And he passed years ago. I knew him from I was introduced to him by four kids. I mean, I saw kids in the theater when I saw kids. You know, I was just completely blown, right? Rosario Dawson, who's in your movie? I was I think that was her first movie, right? That was her first movie was kids, right? Yeah. Can you explain a dude Can you explain first of all what kids was and then what that impact is kid blew up in a kind of an underground world. It wasn't like a massive worldwide hit or anything. But it was a big thing, especially for basically a bunch of street kids. You know, just running around skateboarding. How what was kids? And then how did that affect Harold and Justin? As far as what how do they affect their lives?

Jeremy Elkin 13:20
Yeah, so harmony was in town. He moved to New York from the south, I think, from to attend school to Zen college. I began this wrong but I think like the new school asked me i think i think it was a new school. And one of his I think it was his thesis project was the script for what became kids and Larry Clark who was a season filmmaker photographer at that time he I think he saw something in harmony and he needed a writer in harmony was like one basically, you know, I can't I can't I don't want to get this wrong but something like that where they you know, they joined forces decided to make this movie based on the kids of Washington Square Park. That's the the gist of it right. And yeah, they decided to cast you know, kids from Alphabet City and Laurie side and Washington Square and Tompkins he's village and and kind of create a film that was like, so real that it could have just been a documentary. That's the that was I think the goal but it's just about you know, what kids get into their their everyday lives downtown New York.

Alex Ferrari 14:34
And how did that how did that fame and exposure affect Terrell and Justin psychologically? Could you talk a little bit about that the doc

Jeremy Elkin 14:44
Yeah, I think, you know, it must have been It must have been pretty nuts. I mean, you know, I don't I don't think how was getting paid by Supreme. I think whatever board royalties and wheels and shirts, whatever he's getting from New York was probably maybe 1000 bucks, whatever you Getting a month you know, they're not exactly like rolling in the dough or, or or forgot about profitable. They weren't really like recognizable outside of the bubble of like the 100 skaters who skated in New York, you know, like, it was tiny. And then all of a sudden, he was like, at the Loews cinema on the big screen and selling out movie theaters. I think it's a it's a huge change. Right? I think, like, it must have really messed with him and Justin, I think, with their, psychologically with their, probably their, like hopes and their their aspirations or what they wanted to do. As kids, the downtown said, for sure. By changing them, you know, they were also getting older and having I don't remember what year or not remember how old Howard was when kids came out, but he must have not been more than 20 or 21 years old, and maybe even maybe they TNR was he was young for sure. Yeah, so yeah, huge effect.

Alex Ferrari 15:59
Now, um, you know, when you approach this, this project, you know, I've, like I said, I've been editing for years, man, How the hell did you go? How did you approach this? I mean, you're talking about 1000s of hours of footage on what was it? High eight, height tape, mix of

Jeremy Elkin 16:17
high eight and mini DV area? And there were like, you know, obviously photographs, 16 mil reels, eight millimeter, etc.

Alex Ferrari 16:24
How the hell did you? I mean, I'm assuming you had help, because I can't believe you did it all yourself, as far as just category category, cataloging all this stuff?

Jeremy Elkin 16:33
Yeah, the cataloging was done by a few people who came in at the very start, it was it was definitely like, you know, three people, one or two of them a week for the first like, you know, three, four months then after that, it was really just me. And my assistant Khyber who, who stayed on and, and helped develop it, you know, we developed it together, I think in terms of like, figuring out, you know, ABC grade footage, you know,

Alex Ferrari 16:57
now as far as the story goes, I'm always fascinated when I talk to documentary filmmakers about, you know, you discover the story as you go along. And, and that's something that a lot of filmmakers listening, don't understand. On the documentary side, like, yeah, you can maybe have a script, maybe you have an outline, maybe you have your thing that you want to kind of go after. But when you start, like, you know, you you meet that one interview, you're like, Oh, my God, that just took me off to a completely new direction. How did you approach the storytelling of this? I mean, did you like you said before, it could have just been a behind the scenes of the mixtape. But once you've got that one interview, how did you kind of like structure it all? Like, how did you put it together? outlining it and stuff?

Jeremy Elkin 17:38
Yeah. So I think it's a three part answer. One, my boss when I was at Vanity Fair, was the producer on the film. And he was a vanity fair for 25 years. He's an amazing journalists, amazing editor writer. So working with him, the way that we work was just the same as what we had a vanity fair. So we worked really well together. And I think that's part of the success of the story is, is the two of us. I think, if he had just been getting, he's not a filmmaker, but if he had just been doing on his own with someone else, maybe it wouldn't have looked the same. I think I would have gone a little nuts, had I not had him. I think he really like, you know, help, sort of like, I think he just, you know, he saw the bigger picture. But he also, let me tell that it was an interesting relationship. You know, like, I think that that's, you know, a, I think, you know, the bottom line here is that it's Eli stories narrator Eli gessner. It's his archival footage, for the most part, you know, largely it's 60 70% of the film is his archive, meaning that we I was trying to just tell it as he was, you know, as what he was recording. So he didn't record Janet Jackson and Midtown, there's no data, you know, that certain things aren't in the story that might pertain to like her dating cutup, or this some weird other connection. Those are left out if we didn't have the footage. We weren't just like taking things off the internet. And then and then figuring out how they were aligned. It was really like, what is the basis of Eli's collection? And how is how is there a story in there? You know, that was first and foremost. And yeah, it's like, you know, it's totally Eli's it's what happened to Eli and and also what Eli recorded that's the result of the film. Like that's the that's like the core of the movie.

Alex Ferrari 19:29
What got you into filmmaking? What What did you make? What made you want to be a filmmaker?

Jeremy Elkin 19:35
Um, yeah, I don't know. It's just it felt like I never was like, I want to be a filmmaker. It wasn't. It wasn't like that. It

Alex Ferrari 19:44
was like I have pictures of Scorsese on the wall and shit.

Jeremy Elkin 19:46
No. Honestly, I haven't probably seen like, 1% of the movies that most filmmakers like I don't like watch a ton of movies. I make things all the time and I just the medium is film but I don't know. Like a student of film, you know, like, I'm

not, I'm not I, you know, I probably watch a movie a month or something like, I don't watch movies. I want to, it's just, it's just the it's just the medium that I'm that I'm using, you know,

it's, it's, you know, it's only it's the thing that I guess I'm good at or is easy and easy for me. And that's that's sort of it. So it's not like I wouldn't have like some big master plan to be like a director. It was never that I never wanted to be a director. I always want to be a designer. And so just sort of like fell into this.

Alex Ferrari 20:34
Yeah. How did you fall into it? What like, what was the Was it a job because of

Jeremy Elkin 20:37
Vanity Fair start films. Yeah, I started filming skateboarding in Montreal. Growing up in MTL, it was like, there weren't many people who have video cameras. And I looked up to this guy, Eric lebeau. Downtown Charles Eric's awesome, great, great, dude. He had the Vx 1000 Sony that I was I was like, 12 years old. So I couldn't afford that. But he was, you know, it's inspiring to see him out there every day. And I just was like, I want to do that, like whatever that is. But also, like, my friends were way better than me at skating. And they were doing tricks that were arguably better than what I was seeing in the video. So I was like, someone's got to film this. And so you know, picked up a camera and then made one skate video and another another another, and then wound up doing things outside of skateboarding. And then, sort of now we're here,

Alex Ferrari 21:24
just kind of like how spike started. Spike Jones?

Jeremy Elkin 21:27
Yeah, a lot. I mean, not just by like, like Ty Evans. I mean, there's a lot of amazing filmmakers that come from just,

Alex Ferrari 21:34
you know, the skate world. Now, I always ask this question of my guests, what is the lesson that took you the longest to learn, whether in the film business or in life?

Jeremy Elkin 21:48
Um, I think just like the things take time, like don't rush anything. I think that's the like, that's like the number one. You know, I'm interested in how people can act and how things develop and how scenes sort of intertwine. And that's always been interesting to me. So, you know, the film is a natural progression. But yeah, I think that's just, you know, I would I would say, just do something that do something that you love, and you're passionate about.

Alex Ferrari 22:17
And do you have any advice for filmmakers trying to like, kind of make it in today's world? I don't know. That's, that's my laptop. Just give me a second. Sure. Sure. Okay, we're good. Yeah. So yes. Do you have any advice for filmmakers who are trying to break into the business today?

Jeremy Elkin 22:41
Yeah, I mean, just meet everyone you can and be good to people. And, you know, try and try and make, I mean, the biggest advice, the biggest advice that I would that I would say is like, if you're gonna make a story about a place, or if, if the story that you're trying to tell is in a certain place, like live in that place, don't make a film about Tokyo living in Australia. You know what I mean? Like, it's, it's just not going to have the same texture or the same sound or the same feeling. As someone who understands their environment, I think.

Alex Ferrari 23:18
Yeah, you're absolutely right. So many filmmakers make You're right, the Australian who makes a movie about Tokyo or New York had never been there. And they just what they grab is they grab it from the internet, or books or movies and things like that. There's nothing like actually living it breathing it being there, especially a documentarian. I mean, you've got to as a documentarian,

Jeremy Elkin 23:36
yeah. I mean, the, the walking out your door, whether it's in New York or anywhere else, like, you kind of want the environment to inspire you, you want it to be like a constant source of inspiration. And, you know, just make things in the same environment as your work, you know, I don't know that's, that's, you know, like take in the typography and the architecture and the smell and the pollution and the whatever element is out there and your city put that in the picture and and sound it's gonna make a huge difference than if you're like, that if it wasn't in there. If you're just researching

Alex Ferrari 24:10
what is what, what inspires you as an artist, man, what, like, what kind of makes your juices flow?

Jeremy Elkin 24:17
Just honestly, like opening the front door, that's like the best thing. Just going I can just just walking in one direction for a lot for like, eight hours or an hour, whatever it is you just going around the block. You just at least I live downtown in the city in New York. And and it's like, that's the inspiration for me, you know? I don't know. I like seeing just how different every second of every day is here.

Alex Ferrari 24:45
And where can people watch a movie? So the film is out. When does is there I think right before it comes out. So

Jeremy Elkin 24:54
okay, so the film comes out July 30, nationwide. It's limited, really In New York and until then, and then September 7, it'll be out on digital platforms on Apple and on, I believe on Amazon as well.

Alex Ferrari 25:09
And we're in what are you doing next? What are you working on now? working on a few projects that I can't unfortunately can't. Exciting, super exciting stuff. Jeremy, thank you so much for being on the show, bro. I appreciate your time. And thanks for putting this together. Man. This tells a story that hasn't been told before. So I appreciate you man.

Jeremy Elkin 25:29
Thanks so much, man. I really appreciate it.

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IFH 478: Billie Eilish and Truth in Filmmaking with RJ Cutler

Right-click here to download the MP3

Our guest today, RJ Cutler opened up 2021 with his raw, emotional, and remarkable new documentary Billie Eilish: The World’s a Little Blurry. He’s a phenomenal documentary and TV director and producer with nearly thirty years of experience in the business. 


The $2 million dollars documentary film which was directed, written, and produced by Cutler centered around singer-songwriter teen sensation and Grammy Award artist, Billie Eilish — Revealing the creation process of Eilish’s debut studio album ‘When We All Fall Asleep, Where Do We Go?’

The very intimate telling of Eillish’s solid support system and family, navigating the ropes of the music fame as a young artist depicted unconventionally and astoundingly.

From college, Cutler started off as a theater director in New York for nine years until he transitioned to filmmaking in 1993 with his debut film, The War Room. The film follows James Carville and George Stephanopoulos, at first during the New Hampshire primary, and then mostly in Little Rock, Arkansas, at the Clinton campaign headquarters. Producing the film, he was able to combine his journalism and theater directing backgrounds. The film went on to win an Oscar®.

He’s taken on great subject matters and big presences in his documentaries; the likes of legendary John Belushi, Anna Wintour, and Dick Cheney.

Belushi, released in 2020, examines the too-short life of comedian, actor and musician, John Belushi, original SNL cast member, using previously unheard audiotapes recorded shortly after John Belushi’s death. Cutler credits his storytelling to the ability to connect the subject to the processes. People’s desire to have their stories told, especially in documentaries, transcends the technicalities of making a documentary.

Other well-known films or shows from Cutler are The September Issue (2009), Thin (2006), and Dear… (2020)

Dear… profiles game-changing icons and the people whose lives they’ve inspired.

Inspired by Apple’s groundbreaking “Dear Apple” ad for the Apple Watch, Dear… is an inventive approach to biographies of the influential people who are shaping culture and society today using letters that fans have written to them. Dear… focuses on key moments from subjects’ lives and their work that has profoundly impacted not only the individuals who have written letters but the world at large.

All episodes are available to watch now on the Apple TV app with an Apple TV+ subscription.

We talked a lot about Cutler’s journey in the industry and how he landed the project to direct the first TELL ALL of the coolest 19-year-old in the US right now.

Enjoy my enlightening conversation with RJ Cutler.

Alex Ferrari 2:26
Today on the show, we have filmmaker RJ Cutler. And RJ is not only a narrative filmmaker, but he's also a very, very accomplished documentary and nonfiction director as well. He has worked on films like The Oscar nominated the War Room, a perfect candidate, the September issue the world according to Dick Cheney, if I stay Belushi and the brand new film, Billy Eilish, the world's a little blurry for Apple TV, and he's also one of the CO creators of the hit television series, Nashville, RJ and I had a fantastic conversation. It truly is a masterclass in storytelling. I love the way RJ tells his stories in documentary as well as narrative film. And his new documentary Billy is the world's a little blurry, his fan tastic. I knew very little about Billy Eilish, before I saw this, my, of course, my daughters knew a lot about them a lot about her, but I did not. And I was fascinated by this artist, his journey, and RJ was able to capture that in this documentary. So we're going to talk a bunch about that, as well as his process, and all the other films that he's worked on in his career. So without any further ado, please enjoy my conversation with RJ Cutler. I'd like to welcome to the show. RJ Cutler, how're you doing RJ?

RJ Cutler 3:52
All right. Thank you very much. Always good.

Alex Ferrari 3:54
Very cool. I love your mic. It's much more impressive than mine. So I I appreciate the audio.

RJ Cutler 4:01
You know, mic envy is a easily addressed issue.

Alex Ferrari 4:07
I won't feel too bad about it.

RJ Cutler 4:10
Amazon can, can take care that

Alex Ferrari 4:12
That's very true.

RJ Cutler 4:13
Two clicks

Alex Ferrari 4:14
Two clicks and it's done. Exactly. So I wanted to ask you, let's let's just jump into it. How did you get started in the business?

RJ Cutler 4:24
Hmm, I mean, it depends on how thorough and answer you want. But you know, I started directing plays I think I was in first grade and I was I was forcing my my classmates to to adaptations of Charlie Brown Books on the on the school, the baseball field outside of my elementary school, and then we'd invite the whole school to come join in and, you know, I was always I always was a was somehow I was just a kid who liked to put on plays and I also loved journalism and I pursued a career had a career really as a as a young theatre director. It's what I studied at school and and and for eight nine years in New York I directed I you know, I was I was James lupines assistant director on the original production of into the woods I did a the original productions of Secret Garden two productions before it went to Broadway and ran for several seasons I you know, I had I had this wonderful life in the, in the theater, but I always kind of, in the back of my mind somehow thought that I would combine that passion with my equal passion in, in in journalism, or, you know, curiosity about world events, which was, which is just something I always add. And then in the summer of 1992, I had this idea to make a documentary about Bill Clinton's presidential campaign which was which was heading towards the election and and I partnered with a dear friend of mine Wendy injure and we pursued that idea of found our ways to our way to the the brownstone of Da Pennebaker and Chris Hedges and Fraser Pennebaker, the legendary document tree filmmakers and and pitch them this idea and you know, as I say, they're long stories and short stories but the short story is I produced the war room that was my first film and it was not only a fantastic experience and a great success you know, we were nominated for an Oscar and had an incredible time and witnessed the campaign from within it and and introduce the world to James Carville and George Stephanopoulos. But i i along the way, receive this incredible education and documentary filmmaking and cinema, Verity filmmaking from the at the feet of the Masters, you know, da Pennebaker and Chris editors who were so incredibly supportive of me and, and generous with their time. And I, you know, I literally would sit next to Chris as she was editing on the Steam back and ask her questions. And, and Penny, who was a great teacher and philosopher, verite a, was always sharing lessons. And and that's how I got started, you know, since then I've been, you know, that's 1992. So we're nearing 30 years of doing this. Yeah.

Alex Ferrari 7:38
So you've done a couple things since then. Without question. Now, the War Room specifically, there is a visceral energy in that film. I mean, you can sense it coming off. I mean, that must have been insane. Just being in that room that energy. I mean, I mean, I was, I mean, it's, it's been 30 years. So I was a young, I was a younger man, back then, to say the least. But I remember the excitement around Bill Clinton. And around was crazy. Amy, there's this thing,

RJ Cutler 8:07
That we're rock stars, he and Al Gore, they were young man, they were they 40 If they were they were barely 40. And, and, and they had these young wives and all these young people around them and Pennebaker, who had done a great deal of filming with Bobby and Jack Kennedy in their prime in their, you know, in their, during their rise to power and and until both of their deaths. He said that it hadn't been since then, that he he had experienced anything like this he recognized immediately in the Clinton campaign that kind of youthful energy and vigor and vitality and passion and certainty that that that this group could change the world and and you felt it You sure did feel it, man. It was you really you really felt it, you know, and when you when you when you talk about that it's something that the film was able to capture so beautifully so beautifully.

Alex Ferrari 9:07
Yeah. And and Carvel and Carvel? I mean, he's, I mean, you couldn't see Central Casting couldn't have sent him. I mean,

RJ Cutler 9:14
They couldn't have and, and they did. And you know, we had to wreck it. You know, Penny, first thing, Penny said, James. I remember after the first day or two of filming, he were like, well, maybe we make a film about him. And he was like, I don't know. He's kind of like the drunken uncle that won't leave the party. But then then we got the film processed, and we put it up. And I remember clear as day Penny watching it and saying that guy's a movie star. That's a move we can make a movie about him. And and he was right. And he was right. Because we thought, you know, I didn't know what I believe. No, I didn't I didn't know what I was doing. And I was like, well, we'll follow these two guys because the first time I mentioned depending Chris, that you know that I was like, I got access. I did. I pulled it off, I got to see him were in the campaign. And they said, well, when do we start shooting with Governor Clinton? I was like, Whoa, not Governor Clinton, but the guys who are running the campaign are the guys who are running the campaigns. What are we gonna do with them? I was like, I maybe, you know, we'll we'll Bill take us to Bill Clinton. And when they leave, we'll stay. And I didn't quite know that that's not the way it works. In the whole film. We thought we were making a film about Bill Clinton and one day would you like that? And it just, I remember being disappointed. I remember, on election night, we we never quite got to be with Clinton. We filmed his speech to the world. And we were with James and George and and he hugged them and we filmed that. But then the camera ran out of film. And we couldn't go and we were we couldn't. We we I remember sitting in a cloak room in the governor's mansion, waiting to get access to finally be with Clinton on election night, and just not getting it and into the cloakroom came outdoors, daughters, and they were waiting, and we were all just kind of waiting, you know, and they got brought into the party, of course, but, but we didn't, but it you know, that was that was an as everything was on that film, that was a great lesson in the fact that, you know, you don't always know what you have until you look at what you have. And when we looked at what we have, when we looked at what we had we you know, especially in the hands of his brilliant editors, as Manny and Chris, who could bring it to life and bring the humor to life and bring the characters to life. I mean, man, they used every frame, we shot on that film every frame, but they they made a masterful film

Alex Ferrari 11:51
It is absolutely a masterful film. Now as a documentarian, how do you bring out the truth of your subject, the subject that you shouldn't? Because I mean, human beings generally have a veneer, a wall, sometimes sometimes a wall with arm guns aimed to protect. Sure. So as a documentarian, sometimes they'll agree to do a piece. But that doesn't mean that they're allowing you in yet. So how do you kind of bring the truth out of a subject?

RJ Cutler 12:19
I mean, what a what a great question. And really, to be honest, the only question there is about the work that we do. And the answer is you earn their trust, you earn their trust, and you earn their trust by, you know, being trustworthy. You know, there's a, there's a common misnomer, which is that we're flies on the wall. And that's our goal is to be a fly on the wall and to vanish into the woodwork, that's another one, and to disappear. So you don't even know were there. None of those things are our actual objective. I can't be a fly on the wall. I mean, I'm six one, I got some, I got some, some presents to me, my, my camera person has a camera with them. My sound person has a boom, where people were people in a room, there are only few of us, and we're not hanging lights, and we're good to get out of your way. But we're human beings. And the key is for us as human beings to have a relationship with you as a human being you the subject. And if we have a relationship with you, were in yours, comfortable being yourself with us, as you are with anybody with whom you trust and are fully comfortable being yourself, then we can capture that on film. And that's all we aim for. We want to earn your trust, you know, on Monday, and if we do, we know that we still have to earn it on Tuesday, and we still have to earn it on Wednesday. And as I say, the way to earn people's trust is to be trustworthy, the way you earn their trust in any relationship, you have to be who you say you are, you have to, you can't say hey, there are only three of us and we never use lights or heavy equipment or any cables. And you and I always like to leave 10 minutes before you ask me to leave and, and that's um, that's my approach and trust, you know, you'll see you'll trust us and we'll we'll that's that. That's how we'll make it. You can't say that and then show up with 30 people likes cables, trucks, and refuse to leave until you get it. You know, you can't you gotta be who you say you are. And you know, what we who we say we are people who are there to observe, we just want to see life. We want to see how it happens. How if you're Billy Eilish, how you how you're handling all the things that are going on and how you're living your life and how you're writing your album with your brother and what that's all about, and simply there to see that we I don't want anything else. You know, people ask me, What would would the film have not worked? If she didn't win the Grammys? I don't care if she wins the Grammys. I don't care if she sells a single album. I'm there to tell the story of a remarkable young artist coming of age and a remarkable young woman coming of age and that story however that story unfolds is the story I want to tell. I don't want anything else, I just want to see clearly. And then I want to be able to tell the story truthfully, as you said

Alex Ferrari 15:11
Now in in this and what's remarkable about your career is the subject matters that you've taken on. And, you know, some have obviously been of great, you know, legendary people like Jim Belushi, who have passed. But a lot of John, John John sorry, John. Sorry, Jim. Jim. Jim, still, Jim is still with us.

RJ Cutler 15:31
Harvesting the cannabis. On behalf of us all.

Alex Ferrari 15:34
Oh, yes, yes. Oh, no, no. So that mean, so you do subject matters, like that's a different kind of documentary and work as opposed to, you know, Dick Cheney, or the head of Vogue, or Billy, these are, these are very big presence. You know, these are big people present in very heavy presence, their shadows, especially like Dick Cheney, and, and I forgot her name, the head of Anna Wintour. And yes, having you know, they the shadow that walks in with them on the tour is massive, the trust that they must have to open themselves up because I've seen those films, and they're just, I mean, they open themselves up. And you're right, there needs to be a trust. And obviously, your track record does open some doors as well. But at a certain point, I don't care if you want an Oscar, you didn't want an Oscar, whoever you've worked with, at a certain point is just you and me. I'm here, it's a camera, I don't care who you are, what you are, but I have to trust you. And that's the human aspect of it, regardless of how do you cut through all the celebrity and all of the other stuff that is thrown upon these the souls if you will, and just get to them?

RJ Cutler 16:45
I mean, it's a, there are a number of ways of answering that. One is that what what connects the subject to the process is their desire to have their story told, and that transcends that's a very say it's one we're sitting there, it's two human beings. Well, one of the most human beings wants to have their story told, and the other human being wants to tell their story. So we're actually very much in harmony. And I'm, I'm, I'm, I'm there. I'm there with you, man. I get it. I know, I don't know why you want to have your story told? I don't mean to say I don't think you should, I mean, to say, I don't ask why. That's, that's on you. And, and I, I trust you that you want to have your story told it's a very human desire, and I'm connecting with you on that level. And, and, you know, to be honest, that's really fundamentally it. It's, it's, that's what, that's what draws me to you. And, and then, you know, there are other things that I, you know, I'm an empathic person, I'm a curious person. I, you know, I, I'm present. I'm well trained by you know, by da Pennebaker, grid sagittis, and all my experiences, I'm trustworthy, because I know that, you know, I want it these days, I can say to somebody, you know, feel free to call anyone I've worked with and you'll, you'll see, but, you know, fortunately, the work, you know, is there and, and stands for itself. But that's really what connects us. And that, you know, I know that we're all you know, we're all our parents, children. We're all the little boys and girls that we were one day long ago. I know that it hasn't been all that long since then, no matter how old we are. And I know that one day is, you know, that we're all dust in the wind. And I'm, you know, so celebrity, doesn't it? I honestly, you know, I've made plenty of projects that aren't about celebrities. I mean, I made films about high school kids and college kids and, and young physicians and young men and women in the military and, and those projects are every bit as rich as the celebrity driven projects. But it's not celebrity that is as interesting even though it of course, has been a subject. It's a subject in the in the Billy film. It's a subject in the Baluchi film there's no question but what what what drives my curiosity are people who are you know, who are great at what they do and who care a tremendous amount about it and are doing it as well as they possibly can under high stakes circumstances. I'm you know, I've as I mentioned, I come from the theater I want to put on a good show, and I want to spend a great yarn and I want you to laugh and cry and stomp your feet and share when it's over I you know and leave the theater, grateful that you devoted you know that you you gave up your time to be there. And I want to have earned that gratitude. You know, I want to have spent your time well You're putting your trust in me too. So. So those, those are my goals.

Alex Ferrari 20:06
Now, with those first few projects, like the War Room and the projects that a few projects after that, what were the biggest lessons you learned? Because you were brand new to this medium? You know, what was the biggest lesson you took away from, let's say, the War Room? Because that was such a, I mean, you were surrounded by such amazing, you know, collaborators, what was that one lesson, you're like, Oh, this is the thing I'm taking away one of the big things I'm taking away from this process,

RJ Cutler 20:29
It really is that you have to trust in the process, that the principles reveal themselves, or that they work out. And that the things the characters reveal themselves. The, if you stick very early on, I mean, the different things Penny said to me that I think about every day, you know, one of the very first things he said to me was, you know, if you want to do this kind of work, you better have a bank robbers mentality, travel light and be ready to make a break for it at any moment. And, you know, I didn't know what he meant, but I know now. And, and that, that's you gotta you know, you got to be light on your feet, you got to be, you got to be able to, to adjust. It's you got to you got to make a if necessary, you got to make a break for you know, you gotta but but he also said, you know, the first thing he does when he used to do when he walked into a room into a shooting environment, was find a table to sit down next to and take his camera apart and clean it. Because his he wanted the people who he was filming to know that he was a guy with a job too. He's no different than them. He doesn't he's not, he's not a body with a camera on its head. You know, he's a human being who's there to connect with you on a human level. There's so many of those lessons. One of the one of the kind of lessons that I share with others that to me is the is the, in a way, the kind of Earth lesson of how to approach this kind of filmmaking came to me from from Wayne Gretzky, the great hockey player who never gave, never gave interviews and and but one day, I remember watching an interview with him between periods, somehow they got a hold of him in the and the announcer The interviewer said, Well, tell us great one, what how do you what is your secret? How do you do it? Tell us please tell us. And and and Gretzky said, Well, it's quite simple. I just followed the puck. And I remember thinking, Oh, my God, everybody else on the hockey rink is trying to get the puck to do what they want it to do. But there's Gretzky somehow communing with the puck and letting it lead him. Well, that sounds odd. But it's the key was the key to his success. And I think it's the key to, to the success that I have in doing this in that in that I'm following life. I'm not asking life to do something. I'm not trying to force it. I'm not trying to force the puck into the net. I'm just following the puck man, because it's on a beautiful journey. And if it ends up in that goal, even even, you know so much the better.

Alex Ferrari 23:13
Oh, that's yeah, that's one of the most amazing quotes in sports history. But I think is this tree general. I think it was like, follow, he follows the puck, and he also likes to be where the puck is going to be. And I think I just

RJ Cutler 23:25
That's right. All of those things. Yeah, all of those things. You know, Penny, another thing I wish, you know, we could talk for an hour just me remembering different things kind of Baker said to me at different times. But one of the things he said was that directing is what happens to you don't direct while you're in the field, you're not telling I'm not saying put it over there, put the camera over there for him. And I'm doing that's not directing. Directing, he said is what happens in the bar at the end of the day. And what he meant by that was that after the shoot you you sit around and you and you and you say to each other, what did you see? What did you hear? What was your experience of the day? What moved you What questions did you have, and as long as everybody is communicating about those things, you're ready for the next day, and you move along? Another thing, Penny said I remember wrapping the War Room. And, and I had I had been out at some event and I had I had met a Riley, Pat Riley that who at the time was the Knicks coach, and and I he had seen the War Room. He Yeah, it was out the film was out. So we were in our kind of like, you know, we were we were going to parties. And you know, people knew that I produced the film and someone introduced me to Pat Riley. And we had this great chat. And I said you know we should make a film about you. And it's like, oh, you know, he was he was not uninterested. And that was enough for me and the next day I saw a penny and I said to him what I think I think I found our next film I'll produce and you guys will direct and will tell the story Pat Riley, the New York, the greatest one of the greatest coaches to ever be in all of sports, and he's right here in town down the road at Madison Square Garden. And Penny said, I thought you wanted to be a director. And I was like I do. But look, another project fell into our lap and I love producing and this has been great. And you guys are there. He's like, no, no, you want to be a director, you find a film to direct because you're not a director until you wake up in the middle of the night screaming. And you don't you don't wake up in the middle of the night screaming when you're producing a film only when you're directing it. And then I was like, wow, I was, you know, it was and it was the it was generous, truthful. And a month or so later, I was at my college reunion. And I ran into my old friend, David Van Taylor, who's one of the brilliant documentarian. And he and I started kibitzing about, you know, different stories that people would tell. And he said to me, you know, if you really want to tell a story about America and American politics, Oliver North is going to run our brand contra Ali is going to run for Senate. And we should tell that story. And I said I'll do it if you'll do it. And off we went. And we directed a film together. And and I love that film. It's called a perfect candidate. It's really I'm so proud of it. It's it's if the War Room is a celebration of the kind of joy of American politics that the perfect candidate is its dark underbelly just filthy nasty, just been like I can't believe it. And we got it. We were there. We were inside it. And man did I wake up screaming in the middle of the night, like, more times than I wish to remember. But I learned I learned what directing was what directing one of these films was and you know, you're dealing with powerful stuff, it's, you're harnessing the, you know, you're in that you're, you're you're you're being given an opportunity by the gods to harvest that power and tell the stories of human life and it's, it's it's intense stuff. So you know, now Sometimes I wake up in the middle of the night I don't have to scream because I've I've been through it before but but Penny was right. You're you haven't directed one of these films until you've until you've woken up in the middle of the night screaming

Alex Ferrari 27:28
And now you wake up in a cold sweat. You don't scream but there's there might be a cold sweat.

RJ Cutler 27:32
Fortunately, my wife here, isn't it my wife isn't here to to refute your observation. Let's let it stand.

Alex Ferrari 27:40
It Fair enough. Now, you did this a great documentary on. I mean, I'm one of my favorite comedians of all time, John Belushi. And, I mean, his story's remarkable when you go down the rabbit hole of John Belushi. I mean, what was that? Like? Because, I mean, obviously, he's not around to interview. So you had to do this from perspectives of everyone who was close to them. What was it like going down that rabbit hole? Because it was I'm assuming somewhat scary and, and hilarious and everything?

RJ Cutler 28:11
Yeah, it you know, it was a it was actually a big riddle. You're, again, you're asking the exact right question, because, you know, how do you tell the story John Belushi you know, dies of an overdose the early 1980s It's, I'm making this film in 2016 1718, whatever, I've lost track of time. And then post COVID Did who knows what but right in the late 20 teens, that's 30 years later, I'm making this I'm making this this film and and how do you capture it? How do you capture the rawness? How do you capture and my objective with this film is to tell the story of not of what it was like for John Belushi to die, which is one of the most oft told stories in in entertainment history. But the story of what it was like for John Belushi to live and that's a very that's a rarely told story and a story that Judy Belushi and John's family had not granted anybody the opportunity to do since they felt so burned by Bob Woodward when he wrote wired, so they just shut it down. Well, Sean battsek My dear friend and producing partner on the Belushi film and had had one Judy over and had persuaded her in part because he is such a persuasive charming man in part because he spent a decade doing it in part because he brought me in to direct it and in part because Judy saw our film Listen to me Marlon, which, which John and I produced and, and shared it with her. And so she was ready to give us the opportunity to tell the story, but we still had the I had the huge Riddle of how are we going to bring to the audience what it was like for jumble as she delivered all these decades later.

Alex Ferrari 30:08
We'll be right back after a word from our sponsor. And now back to the show.

RJ Cutler 30:18
And as I started to do kind of preparatory interviews, talk to people on the phone, have lunch with people who knew John, those kinds of things. I was like, huh, everyone's telling everyone's either talking about themselves as people do. Or they're telling that they're telling the story that they tell about John when they tell stories about John. So they've told this story so many times, and it things felt lost in the foggy haze of memory. They weren't present. They weren't raw, they weren't edgy. And again, if you're going to make a movie about John Belushi, you need raw present edge you need, you need to capture the man and the man was an exposed wire. Well, these conversations I was having was not we're not exposed wire. And, and I was concerned. And fortunately, when I went to Martha's Vineyard and spent time with my team digging through the archive there, we discovered that in the wake of the Woodward book, Judy, and a couple of her friends, including the journalist, Tanner, Colby had set out to collect an oral history of John, they didn't know what they would do with it. They knew one day these tapes would come in handy. They did a book that was kind of the tip of the iceberg. But it came and went. And there were these dozens, hundreds of hours of conversations they had had with people in the years immediately following his death. And boom, there was the there was the solution. Because well, you hear it in the film, those that we the our ability to capture that was a function of the great gift from the gods. And from Judy and Tanner of these of these interviews.

Alex Ferrari 32:07
Yeah, remarkable, absolutely remarkable film. And anybody

RJ Cutler 32:10
And incredible people, you know, we're talking about Harold Ramis and Dan Ackroyd and Lorne Michaels, and, you know, on and on and on, and you're you're hearing from Carrie Fisher, who's who was kind of John's soulmate and addiction as well as his one of his dearest friends, your, you know, your, your, you're getting into the guts of it all. And we got into the guts of it all. And that film does, you know, it definitely does

Alex Ferrari 32:35
In the family was very happy with the way it came out from what

RJ Cutler 32:38
I just spoke to Judy, this morning. She we were just you're just reminiscing, and and, you know, expressing our, you know, our mutual gratitude. And yeah, and Jim has been great about it. And, you know, he's, I'm sure he'd be the first to tell you, he's no easy customer. So. So his response to the film was very meaningful to us. That's awesome.

Alex Ferrari 33:08
Now, you, you, you are one of those rare documentarians, I get the jump in from narrative to documentary and you are able to go back and forth. How do you transit for how did you transition from documentary to narrative? And was there a little bit of because I've spoken to other documentaries who have that, and it's always a little bit like, Well, yeah, you're you can tell people you don't know how to tell you don't have to work with actors. You don't know how to tell a story. That's a narrative, you just tell these documentary stories? Is that what you're feeling? Or how, like, how did you like with with if I stay? How did that project come along? And did you have any, any issues breaking through to get to be able to make that moment that movie?

RJ Cutler 33:46
Well, once again, remember that I am I'm a theatre, a theatre director by training. I mean, I spent 20 I, you know, I started working with actors. When I was in first grade. I was directing my I was directing my fellow first graders and and I and I studied theater and I directed plays in college, I was I was a graduated undergraduate from, from Harvard and in those days, there was no Theatre department, but we all did plays constantly. We just produced them ourselves. And there were theaters all over campus. And we that's what we did, and we were so passionate about it and and and and the teachers who did pass through for the kind of special classes now and then in theater practice or or theater drama history or any of the dramatic I had a constant my my major was dramatic theory and literature, but I had to kind of apply through the special concentration thing. We we we studied, we were imbued with kind of, you know the the importance of of the of the message the importance of the of the of the themes, the importance, you know, Making sure that the audience's time was, was well spent to be they've you know, I can't tell you the number of teachers who, who said to me, you know, you're asking people to come out and spend two and a half hours sitting in a dark room with you, you better have, you better have something important to say you better know what it is, and you better damn well be entertaining. And I mean, so many people, they I was drilled into my head, but so was the importance of how you communicate with your collaborators, actors, designers, everybody writers, everybody with whom you're working. So those are things that I personally am trained in I then as I said, spent many years directing in theater. So working with actors is a great joy to me and, and and working with designers is a great joy to me, I'm working with writers is a great joy to me. So it's not new in that way. But it's very different than documentary work. documentary work is, in a way documentary work is more like the theater than film work. Because because you have time in documentary where a lot of time you lie, you have time in in the theater, you spend weeks and weeks rehearsing and weeks and weeks in previews. And you take your time and I love that in the in the in film, you show up on set. And the first thing you hear is somebody were losing the light, they are running out of time, you know, it's all day long, you're in a frickin panic. That's, that's, that happens not to be my preferred way of going through a day I like to chill. And I like to you know, I like to follow the puck, there's no denying to follow the path. We're making a movie,

Alex Ferrari 36:38
You're creating the puck, you're creating the puck at that point.

RJ Cutler 36:40
And maybe and by the way, maybe in the hands of someone who's more masterful at it than I it's different. And they know how to I'm sure that I am certain that Scorsese doesn't feel all day long. Like he's being rushed. I'm certain of it. But I don't know, man, I got on set. You know, I It's I'm telling you, the first thing you hear is you're losing the light. So, but I did love I did love making that film because I got to work with Chloe Meretz and I got to adapt the Scaleform and brilliant Californian book and I got to buy my I love my produce. I loved everybody. And we had a wonderful time and it was a great experience. And equally equally rich was the process of creating with Kelly curry, the Nashville the television series. Yeah, and directing the first two episodes of that. I mean, the pilot of Nashville is one of the one of the all time great creative experiences I've ever had. And I am I I'm I'm grateful to all who made it possible. My work with Kelly query was just like, incredibly, incredibly rich and satisfying. And she so she created these characters and it was and she was so brilliant. And they kind of arrived fully formed and, and and she understood the language and the music and the air and she's you know, she she Gigi. So that was a an incredible honor and and you know I get to direct Connie Britton it's just like what a thrill what it's so many things and and and and the kids who were in that the younger actors the whole Hayden happens here the whole experience and the music you know to be on the stage at the Grand Ole Opry and work with T bone Burnett on and on it couldn't have been richer couldn't have been more joyful in you know my soul was and my heart were were full with those experiences again the process I like i i You know your right to describe it as going back and forth because I went there for a little bit and really these days I'm super focused on my nonfiction work and and and and it's it couldn't be richer in terms of you know what I'm what I'm trying to do with it and the different the different projects so it's it's it's very exciting, but it's different. You know, we like to say well documentary is scripted stuff is documentary backwards because you do the you do the script before in the in the in the narrative and you do the script in the edit room. And it's kind of that but there was a lot the differences are are just massive. And then the similarities are thrilling. It's your still cinema, it's still cinema. It's to me these documentaries. They are not I'm not interested in I'm not actually interested in the politics of it. I'm not interested in the message. I'm not here to give you facts and information. Google does that far better than any film I could ever. I'm here to tell you a story about the human experience to spin a yarn to make great cinema as or to aspire to make great cinema you know as an end to engage you and to move you emotionally and to tell you stories about the human condition. Those are my those are my only interest. Others make documentaries for other reasons. They're great documentaries that are kind of, you know agit prop, they want it. They're there to as there is great theater the tagit prop as the rose Great Cinema that's after Prop. Not really my thing. My thing is, you know, I'm, I'm, I'm telling stories about people.

Alex Ferrari 40:29
Yeah, very, very well, might I add. Now, I have to ask you about two subjects that you had an in two of your films, who are both very polarizing in their own way, Anna and Dick Cheney have very different human beings, obviously. Sure, from very different walks of life, but both polarizing in their worlds. How, like, in, regardless of your own beliefs, either political beliefs or anything like that, I know you have to be kind of you just got to let happen. Whatever happens, what is it like? Just juggling, you know? I mean, obviously Dick Cheney very, very polarizing political figure. And then Anna, to a lesser extent, but very polarizing in the world of fashion. How do you approach these two kind of juggernauts in their space?

RJ Cutler 41:21
Well, your question is in the context of it, there's a there's a present, not a presumption, your there's an assertion in your question that there polarizing figures. And I and I understand why. All all politicians, I think are, especially in this climate. You know, it they, I remember when I can't remember. But I remember when Ellen Powell, was, was, was flirting with running for president. And everyone knew he was starting with running for president, but nobody knew if he was a Democrat, or a Republican, and his numbers were in the 90s. And then he declared that he was a Republican, and boom, his numbers went down to 49%. Because that's the country we live in, and fats weren't gonna support him anymore. And that's, you know, so of course, the Vice President Vice President Cheney, is is is polarizing. And he and I don't I do not I, you know, I think he's, I would never pull the switch for him, I would never pull the switch for any any of his policies, I think he led us into a war that has been a catastrophe and 70 different ways. And, and I wish he hadn't done it. But I do know that he is as impactful, a non presidential politician as this country has ever seen. And, and, and when I started pursuing him, he was his heart was in failure. He had a battery in his heart, for what for, for a heart, as some would say he had a block of ice for a heart, but he literally had a battery for a heart. And he was frail. When I first met with him. He was weak. He was he told me in our first meeting, that he would look in the mirror and see the ghost of his father. And he knew that he was that his time was coming. And pretty much he was sitting around waiting for one of two things to happen. Either transplant would be available, because he was on a list like everybody else, or he would pass and he was at peace with that. This is what he told me the day I met him for lunch in his in his home, by the way at an address that I couldn't find on Google, because they they there was a Google Maps doesn't have Jamie's address. The next time I met with him, he you know is Liz called me his daughter called me right? Um, right. After he awoke from surgery, it was literally like the day he got surgery from the heart transplant. And she said to me, I just want you to know, the Vice President is doing well. And one of the things he said to us before he went in was that if he survived, he wanted to make sure that making this movie was one of the was one of the things that he did this year, so we're ready to go. I mean, it was crazy. It was it was the day and I'd spent a lot of time waiting for them to say yes or no. And will we do this? And again, human beings want their stories told Yeah. So my my ice I said all this to him. When I met him, there was no mystery. I was introduced to him by a Mary matalin who of course, I knew through James and through her we filmed with her on the war room. She knows my politics, but I wasn't I didn't keep it secret. But I my interest wasn't in debating politics. It was in discussing politics. But my interest was in this human, this guy, this guy who, you know, flunked out of Yale multiple times and and was a was a drunkard working the lines and hanging electrical lines in Wyoming with no future, but was in love with a woman who said to him, you won't get it together, man, you're too good for this stop drinking. I mean, he was on the sleeping on the floor of a of a jail cell because he had been picked up too many times for drunk driving. And they finally threw him in the tank. And and his girlfriend, Lynch Lin, I'm sorry not to remember her name. But the woman who would become limp Janie said, if you want this relationship to go anywhere, if you want to spend the rest of your life with me, you're going to sober on up and get it together. And he did. He did. He got it together. He changed his life. He went to you know, he went to graduate school, he was a incredibly brilliant man. He was he was respected by all of his colleagues in Congress. He he he was admired in the administration, he was, uh, you know, he played this instrumental role during the, the first George Bush administration, George HW and in the Gulf War, and they were reasonable. And they they drew the line, you know, they didn't turn it into a long war, they got in, they got out. And they and and they recognize that certain balances, you know, they did, there was a lot to talk about with him, then something happened on 911. And something you know, and we tell that story. But this is a movie that I think for, you know, I want people to watch this movie 50 years from now I want them to watch it. I want them to know who this man was, where he came from, what he did, how he did it, how he defends himself. And he had to defend himself in this film. But, you know, he, he he he put duty versus honor. And he he said your you know, he dismissed honor as a value in this film. Well, that's a really interesting thing. In a person who's leaving a country to war, he had to defend torture in this film, that's a really intense thing that someone has to do. And as I say, I think he's the single most impactful non-presidential politician who's ever I mean, you know, it's no mystery George George W. Bush gave him gave him a lot of rope. He was a he had a lot of power in the administration, and he wielded it and he did some, he did some questionable things. I as a voter would say some bad things. I as a filmmaker, left them as question a little so that he could defend them and you could hear them and we could be on the record with it. You know, and so that's how I approached that, you know, with and I'm just telling the story about a Greg Dino, one of the world's great editors and what is you know, this this bird like little cumin, who also has her father's daughter, you know, that's a big part of it. The the great you know, a Charles Wintour, chili Charles Wintour, the, you know, legendary Fleet Street editor who, who, you know, who, who, for 20 years ran ran the most important paper in England and, and, and who was for her very much a role model and someone who she always wanted to please but but she single handedly when we were with her she was single handedly running this global industry, this multi billion dollar global industry and, and and how does she do it? How does she do it? Powerful Women are very interesting, fascinating. They tend to be by the way, they tend to be controversial, just because they're women in power cord now and they man they got to, you know, I'm starting to film now about Martha Stewart talk about talk about a person in power, who was kind of punished for being in power, you know, for being successful. So, and there's more to say about it, but but, you know, look, ended the day people are fascinating. People, you know, they're able to remarkable, there's some extraordinary folks out there and it's, they've got great stories to tell. And you know, as you point out, I've had the great good fortune of being able to, to tell the number a number of, you know, fascinating, certainly, you know, complex people's stories.

Alex Ferrari 49:20
Now, your latest project with Billy Eilish, can you tell me a little bit about that film and how that came to be?

RJ Cutler 49:27
I was invited to meet with Billy and it came to be because I accepted the invitation and I sat with her and Phineas and her folks and some people from her team and I, I mean, I instantly was engaged as I'm sure that's no surprise. She's an incredibly magnetic person who's gifted artist and this, you know, incredible young woman and and, and they saw in that first meeting, an opportunity to see simultaneously tell the story of a of a young artist coming of age and coming into her own, and a young woman coming of age and coming into her own. And I loved that I loved how real it could all be. And that's, you know, that's the film. It's really very simple. You know, then we just followed the puck, and the puck went to some amazing.

Alex Ferrari 50:23
I love that. I love that analogy. So wonderful. Yeah. But the isn't a true and you've been in rooms with with these kinds of people, there is an energy to people, especially like to celebrities, or artists like that. There's this thing that he can't explain. Like, there's this energy that that they suck the energy out of the room, like all the attention goes to them. It's like you can feel when someone like this walks into the room, and I've spoken to many, many people of that magnitude have been in the room with many people have done the magnitude. And when you could just with their back turn and they walk into the other side of the room, and you just go someone just walked in and you could just feel that energy. Was that what it was like being with it? It doesn't matter what age it is, by the way, it could be. It could be Michael Jackson at seven years old. It doesn't matter.

RJ Cutler 51:11
Yeah. I mean, Bill is a very magnetic personality, there's no question and she, she, as I understand it, she's she has been her whole life. There's and her her, her talent, her brilliance, her poetry, her, her her vision are all exceptional. And, but but she's also this very real kid, you know, that's around, you know, making fart jokes and eating burritos and wanting to slip that slip out the back door with her boyfriend and, you know, watch porn and whatever, you know, and she's just a kid. And who's got the curiosity of the kid and the outrage of the kid and the, and the and, and the ambitions and the and it all, and she met and she's made a music, you know that she sets the fridge. She says her family was one big fucking song. It's true. It's true. And and, yes, one of the questions I had, upon meeting her was what planet does this person come from? And I and I certainly, and what planet does Phineas come from? And I certainly, you know, I remember thinking and feeling that this is, you know, on some level, she's part human part deity, you know, and she really is She's a shaman, you know, she has a power. She stands before hundreds of 1000s. And, and, and literally on a daily basis. She's on the telephone of 75 million followers on 80 million followers on Instagram. And she she leads she is a she is a modern day, you know? I don't know what the what the what the best way of describing it is? Not enough to be like, yeah, da da, da da, is it is it's very powerful. And it's a it's shamanistic, it's very, you know, it's all of those things and and you feel it, you feel the power, and she Pierce's her, the her audience's hearts, she connects with them, they all feel like she's singing directly to them. I've been in tiny rooms with her singing, I've been in enormous rooms with her singing, there's no difference. She she can be in an arena in Miami, that seats 22,000 people. And the kid in the top, the top bowl of that arena in the back row is connected to Billy Eilish the same way the kid in the front row is or the kid in the club. It's just amazing. The space is feel tiny, she has a power. And you see that you see that in the film?

Alex Ferrari 53:51
How in there's no explanation for it. There's no explanation for that kind of,

RJ Cutler 53:55
Well, I don't want to say there's no explanation. I just want to say, you know, those who explain those I'm not. I'm that's not my business. It's my business to show it. And to tell the story about it. Sure, and others can explain it. But I think the film is, you know, certainly reveals the power. I mean, it's a lot of in there a lot of things involved. Let's talk about the fact that first of all, she's not a she's not an only child prodigy, she's one of two prodigies in that same house, they and they need each other, they make each other even greater than either, you know, she and Phineas, they, they, they are up a partnership. So when I say What planet do they come from, on some level? The answer is, you know, Planet Maggie's womb, that where they both spent nine years, just nine months just stating to the same heartbeat. And then they were raised by the same parents and you see all the complex and they were raised in a particular way which as Billy says in the film, You know, first and foremost, they were encouraged to be themselves. And first and foremost, their family was one big fucking song as she says in the film, you know, those that by the way, those two lines I just quoted are pretty much the first line in the film and the last line in the film. So the whole film is about how those things come together. But there lots of explanations. And then some things are just can't be explained can

Alex Ferrari 55:26
There's just this thing is that thing that is it, you know it when you see it, but you just can't articulate well, with it, you know, by Jim Belushi, John Belushi, John Belushi all this life's, you know,

RJ Cutler 55:37
Again, this is a, this is my, you know, I, I have a lot of gratitude, because I'm able to tell these stories, and these stories kind of live in the landscape of people are just, you know, fascinating. And there are so many remarkable people doing these incredible things. And, you know, I'm not kidding when I say it's dust in the wind, we're all here for a blip. Listen, Billy is nothing if not an existentialist, and raised by Patrick, who is nothing, if not an existentialist, as we see in the film. And she's like, you know, I remember early on her being interviewed, and somebody was like, why do you why do you? You know, why do you do it all your way? Why don't you Why don't you think you'd have even more success if you conform? And she's like, Well, why would I do anything that I don't believe in? Like, I'm gonna, I'm gonna live I'm gonna die. You all you're gonna forget I was ever here. Why would I bother with doing anything? That wasn't true to myself? What's the point? None of it matters. It's like songs that are going to come and then one day no one will even know I was here. And why wouldn't I have spent my time here? There's a child talking. I was gonna say the wisdom your why wouldn't I spend my time being true to myself. And that's our whole thing. That is the whole Billy Eilish thing. Be true to yourself in the way you work. Be true to yourself and the way you treat others. Be true to yourself in the in the art that you put out in the world. Be true to yourself in the way you dress, be true to yourself, be yourself. That's, you know, that's might be considered a kind of radical philosophical approach but hers, and it resonates the world over through her through her, her art and just her persona.

Alex Ferrari 57:20
And where and where can people watch this film?

RJ Cutler 57:24
The world economy according to I'm sorry, we're according to Billy Eilish. Billy Eilish, the world's a little blurry is on Apple TV. Plus there's another series we have on Apple called Dear which is a which is a wonderful project that we did about also about how work impacts people and and then on Showtime is the is the John Belushi film called Belushi. And we talked a lot in this conversation about the war room that's available on criterion. And of course, all these phones, you know, they're all They're all on a streaming service. And, and what a pleasure to chat about it all with you.

Alex Ferrari 58:05
And I can ask you last few questions. I always ask all my guests. What advice would you give a filmmaker trying to break into the business today?

RJ Cutler 58:13
Make a movie

Alex Ferrari 58:16
Best advice,

RJ Cutler 58:21
Please don't go to film school. Film School is an old paradigm that allow that provided for equipment. And that's it. It's provided for equipment. It gave you access to equipment you couldn't afford. You couldn't afford a camera when it was a film camera steamed dead processing you couldn't afford now. Guess what? Here's a camera. Here's a camera. There's some holding up a telephone. Here's a camera, the new iPhone. It's got an editing equipment on it. Does that trap. It's an upgrade. But you got it all or buy a thing buy a camera from Amazon and return it in 29 days there. It's not illegal. It's their policy. It's how they became the biggest company on the planet. And Jeff Bezos became one of the richest men to ever have lived. He's a Pharaoh. And he says, Please buy stuff from me make a movie and return at 29 days later, and I'll give you your money back. I'll pay for your film. That's what Jeff Bezos says he does. He says it's so so that's what my advice to young filmmakers don't talk about agents. Don't talk about showbiz. Don't talk about film school. Don't just make a movie and guess what? It may suck. Then make another movie it's going to be better than the first one. And that is absolutely my advice. Carry on man. Tell stories with your friends.

Alex Ferrari 59:41
A men preach my friend preach. Now what is the lesson that took you the longest to learn whether in the film industry or in life?

Unknown Speaker 59:51
Oh goodness. I hesitate because the left and that took me the longest to learn is when I'm sure I'm still learning. Sure, but But uh, but you know, it's I think it's all going to be it's all going to be alright. It's all going to be fine. Is a good lesson you know, I listen, I mentioned that I was James lupines assistant on into the woods the Broadway musical, the legendary lupine Sondheim musical, that I think it was 1987 or 88 that we did it. And I remember one night James saying to me, you know, the biggest part of my job, you know, what the biggest part of my job is? And it's like what he said, just saying, everybody, it's all going to be great. All gonna be great. And I was like, Oh, shit, that is you say that all the time. Like, that's because part of my job, it's all gonna be great. So how can it be great. So, you know, I say that's a lesson that's that's worth remembering. You know? And so there you go.

Alex Ferrari 1:00:51
And three of your favorite films of all time.

Unknown Speaker 1:00:54
Oh, my goodness. Uh, the Lady Eve. Mm. Preston Sturges film? Mm hmm. Um Let's just leave it at the get. Here we go. Give me shelter. Allen David Maysles. film about the Rolling Stone Maze it out DeMont. And let's see and I'll put on this list. Don't Look Back da Pennebaker, his masterpiece about Bob Dylan.

Alex Ferrari 1:01:30
Fantastic. RJ. It has been a pleasure talking shop with you today, my friend. Thank you so much for coming on the show. I appreciate it, my friend.

RJ Cutler 1:01:38
Likewise, really, really enjoyed it. Thanks for having me.

Alex Ferrari 1:01:42
I want to thank RJ for coming on the show and dropping his knowledge bombs on the tribe today. Thank you so much, RJ. If you want to get links to anything we spoke about in this episode, including how to watch Billy Eilish, the world's a little blurry on Apple TV, head over to the show notes at indiefilmhustle.com/478. And if you haven't already, please head over to filmmakingpodcast.com Leave a good review and subscribe. It really helps the show out a lot. Thank you again so much for listening, guys. As always keep that also going. keep that dream alive. Stay safe out there, and I'll talk to you soon.

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IFH 476: Building Long-Term Filmmaking Revenue Streams

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Not many of us get to tick off ‘sailing around the world’ off our dream to-do list. But our guests today, Brady Trautman and partner, Alex Blue, have been living their ultimate best life at sea for the last ten-plus years while creating video content for their business, Cruisers Academy

The adventure began with Florida natives Brady and his older brother, Brain, with whom he initially started the youtube channel, Sailing Vessel Delos, back in 2008. It wasn’t until 2012 they received their first check from Youtube, which was basically ‘bear money.’  Soon after, they joined Patreon. 

Eight sailors, filmmakers, and adventurers pile into a 48 ft sailboat with the goal of exploring and capturing the beauty of Svalbard, the northernmost settlement in the world, only 600 miles from the North Pole. The sailing expedition brings 24 hours of sunlight, dangerous glacial ice flows, and up-close encounters with polar bears, beluga whales, walrus’ and much more! After 2.5 years of post-production and over 2000 hours of editing, it’s time to bring YOU our biggest project yet!
Alex, a media student running her film and photo company shooting on party boats across South America, joined the Delox crew in 2017 on a sail across the Atlantic to South Africa. 

Alex’s valuable skills helped tell their story of adventure and friendships, dreams more skillfully. 

SV Delos has sailed 45 countries and over 70,000 ocean miles since 2008. 

Ever wondered what goes into making a documentary series? Well here’s a behind-the-scenes look at how the 80 North Series was created! Andy Schell invited us to be on his podcast which was the perfect opportunity to film the chat, share some sneak peeks, and relive funny stories from our sailing expedition in the Arctic Circle.

Finding your niche in the film or creative space, in general, can be a struggle, especially since it is becoming more and more competitive by the second. But the Delos crew modeled their business to service a niche audience and have created multiple revenue streams from sailing around the world and doing what everybody wants to do.

Due to the COVID pandemic, Alex and Brady have halted sailing for over a year now. They have had to adjust production strategy by outsourcing editing and diversifying their output.

Six months ago, the couple, along with a business partner, Sean, launched the Cruisers Academy—offering sailing lessons, charters, and they released a four-part docu-series, 80° North. It is a compilation of two years worth of videos honoring the beauty of the sea and their journeys. 

Enjoy my fun conversation with Brady Trautman and Alex Blue.

 

Alex Ferrari 0:08
I like to welcome the show Brady Troutman and Alex, how are you guys doing?

Brady Trautman 0:15
Good. Thanks for having us on the show today.

Alex Ferrari 0:17
I said it right right. I said the name right.

Brady Trautman 0:19
Yeah.

Alex Ferrari 0:21
For a second I went, did I say the wrong name again. It's been a long day, guys. I apologize. Hi, guys. How are you guys doing, man? Thanks so much for being on the show.

Brady Trautman 0:32
Yeah, we're doing good. We're, we're currently in Lake Tahoe and California. And the seasons are transitioning from spring to summer. So we're kind of in in a really good spot and excited for the summer in the lake.

Alex Ferrari 0:43
So very tough life is what you're saying? Very tough life.

Brady Trautman 0:46
Yeah,

Alex Ferrari 0:47
it's rough.

Brady Trautman 0:47
Yeah,

Alex Ferrari 0:48
very tough.

Brady Trautman 0:48
It's rough.

Alex Ferrari 0:49
So, It's rough out there. It's rough out there in Lake Tahoe, the main streets of Lake Tahoe. It's tough.

Brady Trautman 0:53
Yeah. Pretty bad, actually. But

Alex Ferrari 0:57
Wow.

Brady Trautman 0:59
Sorry.

Alex Ferrari 1:01
So, um, I want to get you guys on the show. Because you've had you, I've had other you know, youtubers on the show, and other people who kind of use this futurpreneur method. Not specifically that you use it for me. But you might have modeled it after some, someone like yourselves, who do that kind of like building content and creating multiple revenue streams and servicing a niche audience and all that kind of stuff. But you're very, you have never really kind of spoken to anyone with a niche like yours, which is boating. And I want you to explain a little bit more. But how did you guys leave the normal world and go straight into like boating around the world and just following basically doing what everybody wants to do other than like, going off and joining the circus? I think basically swit sailing around the world essentially would be on the top of people's like, dream to do list. So how did you guys go, I'm assuming you didn't just come out of the womb like that. Got your boat at five and just kept going? From what I read. You guys started in the normal world and said, You know, I'm tired. So can you tell us how you got in there?

Brady Trautman 2:06
Yeah, for sure. I guess I'll start first because Alex joined the journey a little bit later on. And she had her own journey before we met. So I grew up in Orlando, Florida, and I was going to college there. And my brother at the time was up in Seattle, Washington. He's 10 years older than me. And he had a web design company that basically he left it. And we were both getting into sailing at the same time. So neither of our parents were into sailing, we didn't grew up sailing. But we were both getting into sailing at the same time. He was 32. And I was 22. And we ended up getting a 53 foot sailboat. And the plan was to basically hang out Mexico for a little bit, and maybe eventually cross into the South Pacific and go to Tahiti, because it was just like an incredibly big dream. And so that happened, I had one semester left of college, and we made a decision that we were going to leave Mexico and sail out into the South Pacific. And I took out all my student loans that I could sign up for as many classes as I could took out all my student loans and then dropped all the classes and figured I'd use my student loans to go to university of life, I guess. Wow. So yeah, that was that was in 2010. And I was only supposed to help him because he was kind of a little bit in a better financial position to travel long term than I was at the time. So I was supposed to help him for like three weeks, the passage from Mexico to the mark cases was about three weeks long. And we got the mark cases. And they were like, oh, a couple more months. I'll say a couple more months. And then we got to Tahiti, and it was a couple more months and then yeah, that eventually turned into 10 years and a circumnavigation so that that's kind of the the journey and then along the way, a lot of things happened, you know, are we ran out of money a lot, of course, but our family and friends we had a blog and photos, but it wasn't enough for our family and friends. They were always just still like, What the fuck are you guys doing? Like, I don't get it? Like, are you camping? Or got a motorboat? Like does your boat have an engine? It's a sailboat, but just people didn't really understand. So we just started filming our journey, little clips at a time and uploading small short videos to YouTube. The first videos were even like pictures with music behind them. So they were just complete like family slideshow kind of things. Which is great. Our family loved it. But then as we started to film and progress, other people started watching. And it was kind of at a really interesting time in YouTube where it was new and fresh. And it wasn't like click Beatty. It wasn't really you didn't have to try as hard if you had good content. It got put in front of people naturally I think so yeah, people kept watching and we eventually saw that there was a opportunity to make like a full on production from it. And keep filming and keep sailing and and yeah, here we are now.

Alex Ferrari 4:54
And Alex How did you leave the normal world enjoy this psychic, psychotic pirate on his Island

Alex Blue 5:02
Well, I got pretty lucky Actually, I don't know if I ever quite entered the normal world. Nice play. Yeah. In in college, I started Yeah, I was studying like media. And so I started my own film and photo company and got basically what the goal of wanting to travel I had this random dream I don't know where I got it from, but I really wanted to work in Central and South America with my camera. So pretty much once I graduated, I made my way down there and was able to get paid pay my way with my camera. And one summer I ended up on in Colombia, and I got offered a position on a sailboat that sailed between Cartagena, Colombia and San Blas islands, Panama. And so I lived aboard this 5052 foot catamaran for a summer and we would take like 20 backpackers from Panama, spent five days in San Blas Salem to Cartagena and then have a couple days pick up 20 more backpackers from Colombia sailing back to Panama. And anyone that's ever been on a 52 foot sailboat will understand how ridiculous it is to have 20 plus people sleeping on a boat like not just people but backpackers. Yeah. So it was pretty much a big party. But it was beautiful. I mean, yeah, I slept outside every single night in the hammock for the entire summer and pretty much fell in love with living on a boat and started to see other people on boats to at the anchorages and realized that people were living on their boats and that cruise cruisers were a category of people that I have come to know a lot about and become one myself. But yeah, pretty much after that came back to Tahoe for a winter. And then a sailing friend of mine sent me a Delos episode on the YouTube channel and said, Hey, I think you'll like this. So I gave it a watch. And they were Yes, sailing, scuba diving, which I had also been getting into and filming, which is pretty much all the things that my life revolved around as well. So I just sent them a random email. And they actually now in retrospect, I know that they get, you know, I don't know, probably 1000 of those a year or something like that if people didn't want to join through with them. But for whatever reason, luck was on my side and Brady's older brother Brian caught the email and said, cool. If you want to be in Africa and South Africa in two weeks, then you can cross the Atlantic with us. So I just went again, I didn't have to like quit a job and sell my house or anything. a transitional phase. Yeah, I already worked for myself. And I was just floating around anyways. So what I did there, and then within like a month we were we were dating and yeah, I like to say our first date was crossing the South Atlantic.

Brady Trautman 7:47
How romantic?

Alex Ferrari 7:48
Yes, it's very intense. I'm imagining it's an intense first date, to say the least

Brady Trautman 7:53
I was I was away, I was away at a wedding. And my brother called me He's like, hey, this guy, Alex, he's a videographer. He's a sailor. And like, you know, we're looking for crude to go from South Africa to Brazil. Like, what do you think, man? And then we had we had a video call like Alex isnt, a dude. Perfect. guy was good here in a week and a half. And she made the decision. And then yeah, we were we sailed on that book for three and a half years together before we moved to town.

Alex Ferrari 8:21
You know, it's, it's, it's insane. Because I love the way you guys talk about these trips, like, it's, it's just like, I'm going down to get a cup of coffee, like we're going to just going across the Atlantic, or I just want to go to Tahiti, you know, in going into the South Pacific, like when I think of the South Pacific, all I think about is just like this massive amount of water. And this and this little little island called Tahiti or Fiji, or you know, like, like Hawaii is essentially a monster complex comparatively. And you're like, yeah, you know, just just gonna just keep going and I love that mentality because for you, that's normal. To me, that's insane. But in a great way, and I admire that so much because you are truly living you living the dream because you guys are doing what you love to do. You're making a living doing it, you're helping other people, you're you're providing value to people around the world. And you can literally travel the world on your own dime and do whatever the hell you want to do. You have complete freedom and I think that's I think we all that's the one that's going to the you know, running away with the circus, essentially, we're gonna go with the circus, but I'm wondering

Brady Trautman 9:36
thank you for saying that. I think I don't know after doing it for 10 years. I definitely got a little bit jaded and you know, as pretty as it is like anything in movies or documentaries it or series whatever. It feels incredible and you're watching it. It's like oh my god is the dream but there's there's hardships and there's a lot of difficulties that go along with living on a small sailboat with five people at a time. It's amazing. I wouldn't trade it. For the world, and I'm so grateful that I did it. It's just yeah, it's nice to hear again, people from the outside, like you say stuff like that cuz it's like yeah, I'm really lucky. I was able we were able to do that.

Alex Ferrari 10:11
Yeah, absolutely. And but, you know, I couldn't look you're traveling to South Pacific you're traveling, you know, across it, you know shits gonna happen, you know, I'm imagining it's just that like crystal blue sales and everything's running in the dolphins are jumping over next to you like the entire way. You know, I'm assuming you run out of money, you run out of food, you run out of gas, or whatever you're doing, like things happen, like, oh, there's a hurricane showing up. Like, I have to imagine things like that happens. But that's life. But you're but you've taken life by the kind of horns and just done what you want to do with it. Which is, believe me, I talked to a lot of people. And I talked to filmmakers, which we're all nuts. We're all we're all nuts, filmmakers. And filmmakers are insane people. I mean, I'm insane. We're all insane. My family looks at me like, what do you do? 20 years, 25 years. And you make and you do what? And now they see me on YouTube. So now they're just like, oh, he talks to famous people. I'm like, Yeah, okay, that's sure. That's what I do. That's all I do in my life. And I was that Sure, why not? But there's an insanity that comes along with being a filmmaker, but you guys just amped up that insanity. Like, instead of shooting a movie, let's shoot a movie on the open sea for months at a time. And oh, let's open up a YouTube channel. And you can like, Oh, my egg. You can never leave set. Yeah, exactly. It's always going. So when you guys started doing the videos that sent back to your family, because they just wanted to make sure you were alive and doing well. How, by the way, how do you communicate like carrier pigeon? Or like How? Like, I'm assuming the cell reception? I'm assuming the cell reception is not so well down there, especially 11 years ago?

Brady Trautman 11:52
Yeah.

Alex Ferrari 11:53
In the middle? Yeah.

Brady Trautman 11:55
I mean, yeah, the best way to communicate really was, was when we get to an island and you'd find a random computer, somebody would have a computer with internet and you'd sign in checking emails. Really, that was it. I mean, we didn't even have cell phones weren't really a thing through the South Pacific in 2010. Now you can find the cell phone pretty much anywhere you go. And you buy a SIM card, a local SIM card, and you can get you can get calls and data and stuff. But back then yeah, it'd be months before we'd we'd reach out or do anything and even uploading stuff to YouTube, right? Like there was times where, where we couldn't we leave the laptop in like a cafe somewhere for like two weeks to try and upload, like a 500 megabit video, and it just wouldn't upload. So we found we buy the small little USB thumb drive, put an episode on it, ship it across to my friends in Florida, and they would upload it for us and then post it for us. So that was faster than actually uploading a video at that time.

Alex Ferrari 12:51
Jesus. And you certainly you started doing this for your family, essentially. And you just opened up a YouTube channel just like start doing things. But then eventually, people just started finding it. And you're This is about 11 years ago?

Brady Trautman 13:02
Yeah, yeah, really, it was 2010 is when we first started uploading the little picture slideshows, and then 2011 there was a bit more video involved. And then, yeah, I think 2012 is when we really decided I think we we ended up getting a check from YouTube at some point for like $18 or $20. I don't remember the amount and we're like, holy shit, what is this? Like they made a mistake or something. And we didn't realize that they were monetizing our videos. So we realized that there was a way to make money on youtube, even if it was small. That was like a case of beer, which is awesome at that time when you have zero money. So yeah, we just kept doing it. And then once we realized that there was a way to grow it, it was growing and growing. And we found out that as long as we were consistent, and we were ourselves and being authentic and honest, and we just kept growing. And then the real real change happened when one of our one of our followers, one of our viewers on YouTube reached out and said, hey, there's this new thing called Patreon. It's perfect for you guys, you should check it out. And it must have been the first six months patron was was a lot. And we signed up for a Patreon account. And then yeah, people really, really understood that because there's something really special about giving directly back to an artist or somebody you like it's a personal connection, instead of giving it to a cable company or a network, and maybe it'll trickle down to them, like literally giving $5 or $10 to that creator. It has an emotion attached to it. And that's 100% why we were able to be successful.

Alex Ferrari 14:30
So so with YouTube, you start making some money with it you realize that there's an actual something there at least it's you know, beer money, we can work for beer money, basically. Yeah. You start working with beer money. And I put what Alex At what point did you like coming? What year did you jump in with him?

Alex Blue 14:46
Let's see. It was 2016 or 17.

Alex Ferrari 14:51
I think 17 March. So you guys were off and running already. The YouTube channel had already been Oh, yeah.

Brady Trautman 14:56
Yeah, we were full on by then we're just started. Like probably right then is when we started making a profit, I would say, like our expenses were paid for. So like, the boat was paid for insurance, food fuel, like cameras, it was kind of breakeven, like our lifestyle was paid for. And then right around that point that Alex joined us when it kind of kept going, and we were able to pay ourselves $500 a month.

Alex Ferrari 15:21
I mean, obviously. It's all Alex is 100% but Alex joy, the videography got better. The storytelling got better. The editing got better. Yeah, perfect.

Alex Blue 15:33
No, I mean, it's actually funny. Yeah, to look back, because when I once I realized I was going, I didn't watch any more episodes or anything to me, it felt weird to know that I was going to show up and know these people and they weren't going to know me or anything. So I kind of just went and didn't really look into it much shows like they seem legit, whatever, just go

Alex Ferrari 15:54
Okay, so let's, let's stop there for a second. I want to because my daughter's not see this one day, and I'm gonna say no, this is not the way to do it. I looked at the video, it seemed legit. I flew to Africa. This is not a statement that I ever want to hear my daughter say.

Alex Blue 16:11
Yeah, my mom had some doubts.

Alex Ferrari 16:14
I would hope so.

Alex Blue 16:17
But No, I didn't. I didn't know that. That Um, so the tribe is what they they kind of tell us refers to as the the people that watch their videos, and I'm telling you people are so inspired and like touched by these videos. I had no idea. It's like a it's like, it's almost like a cult classic in a way with Delos. The Delos episodes like people are so into them. And they've people have altered their lives so much like so many people have sold everything they own went and bought sailboats move their families aboard, like I'm talking hundreds, if not 1000s of people from these episodes. So they really touched people in a lot of ways. And yeah, and I just had no idea any of that before I got on the boat. Some people like to think that I saw Brady online buddy was cute, and like, came came in to swoop a map, but I did not have that much foresight

Brady Trautman 17:09
I was a lot skinnier and Tanner.

Alex Ferrari 17:14
No, it's it's it's really interesting, because as a creator, you know, with with what I do on a daily basis with podcasting, I've done hundreds and hundreds of podcasts. And you as a creator, you don't know what effect it has on people. You really don't you just put it out into the universe. And only when I'm at an event or at a film festival or a if I get emails or something like that. Do I realize the impact that Yeah, an episode? Did you found me listening to podcasts? You're like, Oh, yeah, yeah. And I have people who follow me like, Oh, my God, you know, you saved you saved me from losing $500,000 because that predatory distributor was gonna screw me, or those kinds of things all the time. So but as a creator, you just don't know, man. So I can imagine I understand that feeling of just putting it out there. And it really does affect people lives. For me. It's just like an interview. Like, I'm having an interview with you right now. And then I promise you somebody will just like, Oh, wait, what's that? What? Let me click on that YouTube channel, boom, all of a sudden, and they sell their boats. They sell their lives, they get a boat, and they go with a strange man. With a strange man with a strange man. Oh, no, she's a strange men. Exactly. But you don't know. But I promise you probably something like that will probably happen at one point or another, someone listening to this will happen. So it's, it's really, I always tell people, it's so important to put whatever's in your heart to put it out there. Because you just have no idea what effect it will have on another human being. It could be nothing to you. And you could say something like I say stuff on the show all the time. That to me, it's just not that's something I just it's just part of my vernacular, but it will blow someone's mind who's never heard it. And I'm assuming this, like, if I started watching your videos, if I wanted to get into boating, you'll probably save me years, FPA years of pain and suffering on how to run a boat or take one of your courses or, or you know, or something like that. It's it's pretty remarkable. It really is. Now you started once you speak regard, you started doing the YouTube channel, you started seeing there was a real thing. How did you build the audience? Or was it just strictly like I'm just going to create content? or How did you start interacting with them? How did you build that tribe? Because I called my guys the tribe as well.

Brady Trautman 19:28
I don't know our when we first started getting followers besides our parents. There was something inside of us like I knew something was I just knew it was gonna be big. Like I knew we were the first sailing YouTube channel in the world. And now there's, I don't know 10,000 or something, or I don't know how many there are, but I just knew that it was gonna go big, like, it was gonna be something big and we made kind of a rule just to only make videos that made us smile. So to be authentic to be ourselves. 100% never make A video based on a comment or, or what other people think. And and only only do it if it makes us happy. So if it ever came to a point where it was just too much and too stressful, which those times definitely came, then we had to take a step back and reassess. And that combined with the consistency is I think what grew the channel like we were releasing one episode 20 to 30 minute episode every Friday, still to this day, it's a brother scene. It's it's, it's ridiculous. And now I've been off the boat for full time for a little over a year now. And my brother and his wife and they have a baby on board now. And they're still doing it. And we have we have outside editors and stuff helping out but it's just like seeing it from the outside. Now I'm like,

Alex Ferrari 20:43
How the fuck did we do that for 10 years? Like I don't it was just 30 minutes of fresh content shot and edited every week is obscene.

Brady Trautman 20:53
The content was probably five months behind real time. Sure. So is backlog but yeah, it was every Friday 20 to 30 minute episode,

Alex Blue 21:03
sometimes maybe even longer labs every five minute episodes, double releases to try and catch up. Yeah, ridiculous.

Alex Ferrari 21:10
It's insanity. That's insanity. That's absolute insanity. Now out of sight out so you've mentioned a couple of revenue streams, you've created the YouTube advertising, which generally from my own experience on being on YouTube and just from other other youtubers I know. You got to have obscene amount of numbers to make, like people think like you're making a million a month I'm like, Dude, are you out of your mind? Like maybe in the beginning that was like it was a lot easier to make money when it started. But now you know, you got to really work to make and it's an it's not make make a living off of YouTube. Unless you've got millions of them. You got to have a lot a lot of us. So but you able to build that revenue stream? And then Patreon How did Patreon do for you guys? Is that really supported you?

Brady Trautman 21:54
Yeah, that's been the main revenue stream. By far. I mean, the ad revenue in the beginning in 2014 15. It was good. I think around 2016 it just started to drop even though our numbers grew, our ad revenue didn't really go up very much, because it was just so flooded. But Patreon yeah has continued to grow since we started it. I think we started it in 2013 is when we first started our Patreon account. And yeah, people find us on YouTube. And they watch a couple episodes. And of course, we push it in our YouTube videos like these videos are free. If you really want to support us head over to Patreon. And we give them rewards of course, t shirts, and sometimes we pick somebody's name out of a hat and they get to come sailing with us. So the rewards is it's a really cool platform. And without Patreon, I don't think we'd be where we are, we would have found a different route to continue. But I don't know if it would have been as big or successful as it is at all. We also have another revenue stream, which is really fun. Is our it's not a donation button because donation seems so like

Alex Ferrari 22:51
oh the give me buy me a beer.

Brady Trautman 22:53
Yeah, Bobby and beer. Exactly. And we came up we were sitting down having beers when this is before Patreon existed and we're like, yeah, people should like they people want to give us money. They're asking how to donate but you're like, come on, who's gonna donate to two younger dudes on a sailboat living living a great life in the South Pacific. Like, I wouldn't donate to those guys. But we we kind of formed it more in the way of if you're at a bar, and somebody tells you to good question or tells you so it tells you a good story and makes you laugh. Then you buy him a beer, right? It's like, Oh, that was a great story. Let me buy you a beer. So that's kind of how we did the whole thing. And that was a huge success. And it still is Yeah, cuz

Alex Ferrari 23:30
you guys start building out your website and yeah, I mean, all that all those kinds of things. And then obviously have some merge that you submerge and Oh, the one other other the US now do tours. You also do is you don't you have a course or like some sort of training Do you do as well,

Brady Trautman 23:48
I have a separate now like, since since we left the boat, Alex and I have started our own. I'm still part of Delos. But we're not involved in the filming or the editing of it. So we've kind of done our own thing. And instead of relying solely on YouTube to create an income, and to constantly pump out videos as much as we can. We've taken our experience of sailing around the world and all the stuff we've learned and we've made sailing school. So we're teaching, it's not through Delos, it's not through the YouTube channel. It's just something we're doing. So that way we can go back to filmmaking as a passion instead of a constant like, how are we going to make money off this next film?

Alex Ferrari 24:24
Now is that is that is that online? Is that an online course? Or is that an in person course? in person? It's an in person course. Alright, so do they fly in? And yet? Oh, wow. So I must be Yeah, solid. And then you could just film when you want to film and it's good. It's It's remarkable how you guys have been able to just figure it out in a way that like I'm just gonna keep doing what I want to do. And I'm never going to work with a man and, and just and just live the life you want to live and it's really inspiring truly, truly honestly as filmmakers and it's just a human being To be able to just I don't think you could ever get a chocolate could you get a chop? Like could sound like

Brady Trautman 25:05
why we there's no way I could get a normal job. I just don't I wouldn't know how to do it. I'd fail. I get fired probably right away.

Alex Ferrari 25:13
I always I always tell people, I'm unemployable. I think I'm psychologically unemployable. I cannot I there's no way I can have a boss. No, I get. I just got rid of my clients like three years ago. When I when I close my post, I was done. I was like, yeah, I'm done. I can't do this all full time now. And it's, it's been great. Now, you also did a documentary series called 80 degrees north. Where, because you know, this opposite, it's not enough. And of course, the Atlantic is not enough in the Indian Ocean. And you're like, well, where Haven't we gone on this planet? On the Arctic? Oh, there's that's so. So let's go up to the Arctic and do this adventure. And you did this movie called 80 degree movie, but a series called 80 degrees north. Can you tell everybody a little bit about that? That project? Good.

Alex Blue 26:02
Yep. So we have a couple of friends who are also sailors, they have more of a it's not a charter. It's kind of like a blue water ocean experience school where you can go make long ocean passages with them. And they were going to be up in small Bard for anyone who doesn't know who that is, which is good chance probably.

Alex Ferrari 26:25
Yes.

Alex Blue 26:26
Yeah, it's, it's north of Norway. It's about 600 miles from the North Pole. It's a group of islands. And yeah, they're, they're very, in the in the summertime, it's 24 hours of daylight, and polar bears and all kinds of wildlife up there. And they recently have become more of a tourist attraction because a lot of the ice the pack ice the normally kind of packs them in, even in the summertime has been melting. So they had this idea they wanted to go up there, it was kind of between trips, and they invited the Dallas crew to come out and meet them, which definitely isn't something normally that the Dulles crew does, like we're always on Delos sailing around from place to place filming kind of doing our own thing. But it was an opportunity at that point where I think that everyone is pretty ready to try something new. And Delos has spent most of her life, you know, at the equator. And so everyone was like let's go see what you know, Coldwater sailing is all about. try this out. So yeah, we all flew there and hopped on their boat. They have a 40 foot swan. So it was them too. They had a ship photographer and then five of the Dallas crew came. So there's eight people on a 40 foot boat for three weeks. And we sell like 15 cameras. Oh my god, so much camera gear flying everywhere. So yeah, hopped on board with them sailed around and pretty much just filmed our experience everything from sort of what it took to prep the boat to the encounters that we had with glaciers to seeing polar bears, beluga whales, walrus, the sailing conditions, everything. And yeah, maida ended up making a four part documentary series with it.

Alex Ferrari 28:08
So I got I just want to go back to that for that scent that you said, hey, let's fly up to the Arctic and see what that's about. Again, that's something that is normally set by a normal human being. I just want to let everybody know that right there. Cuz you say it's so weird. Like, it just rolls off the tongue. I just want to stop for a second just so you're aware. That's just not the way we're normally used to living living in our underwear and bikinis in Brazil. Right? Oh, let's

Brady Trautman 28:32
try and fancy Yeah, let's do that. What a great idea. It was a great idea. It turned out to be a great idea. But looking back, it was like, we had no idea what we're getting ourselves into. It was just a completely opposite thing than what we knew and what we're used to. And I think that's why it excited us because at that point, when you're constantly filming your life every day and and editing the same footage, you kind of you don't get burned out, so to speak, but it's not as you're not as passionate about showing it anymore. You're like, Okay, get it doing the same thing we've done 200 times getting in the dinghy go into an island. So the idea of going to the Arctic someplace we've never been with totally different conditions, reignited our passion for filming and exploration. And we knew we wanted to do something different with it than the YouTube channel. Like we didn't want to have it just a normal Friday release and one of the time grows is filmmakers and just learn more and try different things. So we spent a ton of time it took us about two years to finish editing it and we did tons of interviews and yeah, so full on little mini series.

Alex Ferrari 29:33
That's That's awesome, dude. And I was gonna say, I don't know how you guys edit yourselves for over a decade because if it wasn't for me talking to other people, I can do this. Like I could not edit my source My life is boring as hell, but nothing nearly as cool as you guys do. But like just seeing myself all the time and doing the same thing after like, it might be cool for a little bit but after a while, like you said like okay, we get The thing again, we're gonna go to the, you know, I know everyone everyone watching is like, Oh my god, but for us, it's like, you know, like, Okay,

Brady Trautman 30:08
before she joined Bella, she was behind the camera like, 100% of the time. And she got on the boat until Africa. And there's a camera in her face. And she's like, Oh, so that was the last thing for you to get used to. Right?

Alex Blue 30:19
Yeah, I think it's actually there's a lot of value in you know, people always say if they have to listen to voicemail that they leave or, you know, watch a video clip of themselves. And they, they're like, I hate my voice, or I hate the way I look. And for me, it was really, really interesting. Because Yeah, I'd always been behind the camera and but there's a lot of value, even though it's straight up sucks. And it's really hard to like, watch yourself on camera, you realize a lot of I realized two things, I realized things about myself that I never realized before, from not new perspective that I wanted to change. And then I realized things that maybe you know, weren't perfect about me. But that's who made me who I was. And I was never going to change those things. So it actually really helped me grow as a person and see myself from, you know, someone else's point of view. And I think I became a better person for it from it. But it's, it's brutal.

Alex Ferrari 31:10
Most human beings go the other way. They go like, Oh, my God, this sucks. I'm just a horrible, I can't do this. And it just you don't find the positives or even the constructive. You just look at the negative. I took me years before I can listen to myself, like I know. Now I've got a little more accustomed to listen to my voice. But all was proved. It took me forever to get on. It took me forever to skim. If you if you go to my YouTube channel, the first videos, it's all just audio, I just threw up the audio. I just took me like two, three years before I started putting myself on video. I just I'm like, Oh, I want to be buying the camera. I don't want to do it. So it is brutal. It's brutal. So I tip I tip my hat to you guys, for doing it for as long as you have. Now the really interesting thing about 80 degrees north is that you have a very unique distribution model. And how is that working for you? And what is it?

Brady Trautman 31:57
Yeah, it's actually turned out we took a big risk, and it worked out very well for us. Luckily, when we first Yeah, when we first started editing this thing together. And we had three parts and four parts and we knew it wasn't going to go on YouTube. I started reaching out to you know, distribute distribution networks. I started listening to your podcasts like what other avenues other What do people do? I started talking to aggregators, I talked to people at all the major streaming networks that I won't name but all you know all the big ones that are out there. It's a short list. Yeah, yeah. And the most common thing that I heard back from them was where where's the arguing? Like, where's the drama where I'm like, we're fucking sailing in the Arctic, we have to carry a rifle. Because polar bears can attack us for protection. Like, is that not enough for you? Like it's not enough drama, you really need to the Alice to throw like they just wanted like, they're like, when did the crew argue? You know, if you argue with your brother, there had to be eight people on a 48 foot. You had to have argued? Like no, like, we didn't actually it was perfect. We didn't have any arguments. We didn't have any disagreements. So

Alex Ferrari 32:59
they were they were looking for the housewives of the Arctic is basically Yeah, no. Don't make a spoof of that now. Oh, my God, oh, Housewives of the Arctic

Brady Trautman 33:10
glaciers, beluga whales. Let's just you guys argue in a small space. It was a I don't know, it was a wake up call and a turn off really because as a as an independent filmmaker or something you feel like getting on one of those streaming platforms is like this is that's where you want to go. That's you get in front of so many people. And it's almost like a notch on your belt. But then I realized that we have such a cool, dedicated audience already, like our YouTube following our Instagram accounts, everybody is so engaged and so interested in what we're doing, we realize that no matter where we release it, people will want to watch. So instead of Yeah, instead of going with the streaming platforms or, or even charging, like on amazon prime, where you charge a certain amount for the for the episodes, we decided to give the people the choice and how much they wanted to pay. So we did a pay what's fair model, who built their own website, put up a trailer of it at North series.com is where it's all at, which is a podcast and people started hearing about it and then there's a little box where you can go and you type in whatever amount you want. And then you get to watch you get to stream all four parts of the series for as long as you

Alex Ferrari 34:22
have to ask you I mean, I don't want like accounting but like what's the average? Let's see. I was $15.35 Wow for two visitors and almost a little bit over two hours that the full series if I'm not mistaken.

Brady Trautman 34:35
Yeah, yep. So it's about 30 minutes so it's Yeah, a little over two hours. So I thought more people would watch. I mean, I'll tell you the amount of people that have watched it is right around 14,000 people right now are sorry that I paid 14,000 people

Alex Ferrari 34:50
so you can do this amazing.

Brady Trautman 34:52
It's great. We were able to cover our production costs like the flights of the crew, all the camera gear you know, all the all the stuff that goes into that. But it didn't reach as many people as I thought it would. Because we get, you know, in our in our YouTube channel, we get close to two to 300,000 views in a week span, like from the first Friday release. So it's a small percentage of people that are watching, but they're actually paying more than I thought, maybe I thought it would be 100,000 people or they pay $4.

Alex Ferrari 35:20
But I'll tell you getting 14,000 people off of a 200,000 like audience is a massive amount of conversion. That's it. Yeah. Really massive. And at that price point that you're talking about, is massive, because I've seen guys who have guys and gals who've got a million. And like, if they can get, if they get 10,000 off of a million, it's you're you're winning, it's again. So that's a that's a really big conversion. That says a lot about the passion of your audience. Now, you know, when I saw the pay to play model, I was like, Okay, this sounds great. But without an audience, this is really a tough sell. This is a hot, you know, if you if you got nobody, and it's only your mom and your uncle and maybe your best, and all the actors, or all the crew, people's parents and friends, yeah. This is this the pay, it's not going to really work. So it's so important. I've been yelling at this from the top of the mountain for so long, building that audience, connecting with that audience, and then feeding that audience, giving that audience what they want, providing a service to them, through your videos, through your services, through your products, through everything that you create. And you didn't go off and make you know, a movie about the carnival. or running off with a circus. You didn't make that movie because that movie wouldn't sell to your audience, maybe maybe a handful who just want to like, Did Davos, just join the circus. Which, by the way, would probably be an interesting documentary. It's a documentary but but you focused on the niche and you stayed within that niche, which is a niche you love. And you've maintained your life livelihood for the last decade by doing what you love. And isn't that every filmmakers dream?

Brady Trautman 37:06
I think so I never thought I would be a filmmaker or make documentary films. And then it just kind of came to fruition by necessity, I guess then yeah, it's 100% energy, my talk to a lot of other YouTubers, a lot of people that have YouTube chat sailing YouTube channels. And it's always the same question like, how do you create revenue from your YouTube channel or for making films, and it's so hard, it's really hard. And that's why we're really grateful to have such a good audience. And that audience was born out of going back to what I said before, being authentic, and just being ourselves. And you can see, you know what, the minute somebody is fake or does something to think that audience will like or something for money, the audience can see it right away, like the viewers will notice right away. And they'll be like, Okay, this person's not not real. They're only doing it for these reasons. So being authentic, really helped us all the way through, even for this documentary series, because people really stood behind us. And they're like, yeah, screw those guys trying to make you argue, do your own thing, and we're happy to support it.

Alex Ferrari 38:06
Now, did you just do you guys do sponsors as well? Or no?

Brady Trautman 38:10
No, no, we do. We do like gear sponsors and stuff. We don't do any big paid sponsorships? We've kind of stayed away from all that. If somebody wants to send us something like a dinghy or or sales, and we use it organically in the YouTube series, then awesome. It'll show up, like, organically, we don't have to blatantly put it out there. So we've never actually done really big paid partnerships. And for the at North series, we didn't do anything. No,

Alex Ferrari 38:35
no. Is there? Is there any reason? Would there have been a partner in the at North series that might have been a good like a maybe a couple brands or something like that, that would have aligned with your message of what you're trying to do? And help that also help pay for it? Yeah, I mean, the whole the whole series is pretty much alley hands and commercial. Yeah.

Alex Blue 38:54
We had a, we had a pro deal with Helly. Hansen. And yeah, we got like, 50% off. Yeah. And none of us had any snow gear or anything. We all a bikini, so we had to get literally fully fitted out all of our gear, all of our valleys and Helly Hansen. So like Brady said, the whole thing is a Helly. Hansen, essentially, but I mean, yeah, maybe if we tried to work it before, but at the end, it's like, well, it's already there. So yeah. Look what we did, it's already released.

Alex Ferrari 39:22
Do you want to give us money? Give us some money now for it. Now, what do you guys what do you guys planning in the future? I mean, obviously, obviously, this season, you're going to be at Lake Tahoe and sailing. I'm assuming you're doing courses or training. Now. You're gonna be doing that this summer. So what's up next for you guys now?

Alex Blue 39:40
Yeah, so Well, actually, me and Brady had the the idea of starting our new business, the cruisers Academy, which is the sailing school, when we were still on Delos. We really like teaching people. And yeah, like Brady said, just take a little bit of pressure off the filmmaking so that we can kind of you know, Enjoy it again. Not put so much not not put so much pressure on it. So yeah, so doing the sailing school and our original idea with it was to teach people how to live on boats how to cross oceans, Offshore Sailing, yeah, how to provision for six months at a time. And that still is our goal. But you know, given the last year and the travel restrictions and everything, we just decided to keep it local on taho. So we're kind of getting the Tahoe chapter set up. But we also are in the works of buying a blue water boat that can sail around the world. So we're going to be hopefully buying that boat this summer, and expanding the cruisers Academy to the ocean side as well. And then yes, still making films. We actually just got back from a dive trip in the Galapagos Islands for weeks. He told me

Brady Trautman 40:49
how was that? Like? It's like everything you see on Discovery Channel. There really is it's not? We're Galapagos

Alex Ferrari 40:57
is we're off of South America. Ecuador, right? Yeah. Yeah. It's off of Ecuador. Yeah,

Alex Blue 41:01
it's actually right at the equator. So yeah, we're diving with schooling, hammerheads out there and sea lions all around the streets, like, you know, dogs and everything like that. So we shot about four terabytes between the two of us two weeks. And that's going to be Yeah, the next film project that we put together, again, not putting a huge amount of pressure on when we're going to get it done. But hopefully by the end of summer, we'll have either some kind of long format product from it, or a few different episodes on our new cruisers Academy YouTube channel, but pretty much just still doing sailing and filming, but switching it up the amounts that we're doing of it, I guess.

Brady Trautman 41:38
Yeah, it was the first time this Galapagos trip was the first time we really picked up our cameras. And we're so intense with filming in about a year. When we when we left Delos and came to Tahoe, we kind of put our cameras down and we're like, okay, let's take a break from filming everything all the time. And then this Galapagos trip, we were right back in it with all of our cameras. So it felt really good. And it was like rejuvenating to film again, and be creative behind the camera. So I'm excited to see what comes in the footage. We haven't looked at any of it yet. But I think it'll be pretty cool. If it's not if we don't get cool footage from that trip, then we should not have ever again. Yeah.

Alex Ferrari 42:13
All you gotta do is basically just turn it on and expose it. You should be take the lens cap off, and you should pretty much good.

Brady Trautman 42:20
So yeah. And then apart from the sailing school, we did because we've kind of branched off of Delos, because like I said, my brother and his wife and baby are still on board doing that. So we started our own YouTube channel called Crusaders Academy, same name as the sailing school. And that's what we'll be posting our short little stuff like, like, we're not going to do stuff once a week, like we talked about before. But whenever it's just a place for us to release our creative energy and to film and to edit stuff, but not in any way. Trying to turn it into a big business.

Alex Ferrari 42:50
Right, just just enough to kind of keep the ball rolling, just to keep the ball Yeah, and that's the thing a lot of a lot of filmmakers always think you know, that you have to be, you know, living in the Hollywood Hills making millions and millions of dollars as a filmmaker or as a YouTuber. And at the end of the day, like, is your is your is your roof paid for? Is your free pay for? Like, you know, can you buy a couple nice things if you need to go to the Can you go on a trip? You're living the dream, man. Like if you're making you know, even more importantly, do

Brady Trautman 43:21
you enjoy what you're doing? That's a huge value cleaning a lot of people forget about is maybe you can get a job paying double what you'd make for yourself, but that value of enjoying eight hours a day, 10 hours a day doing what you're doing is worth way more than double your salary.

Alex Ferrari 43:37
Oh, that's huge.

Alex Blue 43:39
And so are you proud of what you're making? You know, like, it's so fun to be able to go to the Galapagos and film exactly what we want edit it together exactly how we want like, we're the final. Like when I worked for production houses when I was first getting going in video, I just remember making an edit on something and someone coming in and telling me to change it to some horrible way. I was like, I cannot do this. This is literally ripping my soul out of my body. And that was when I decided like I'm making my own things and I'll make way less money but I'll be so much happier and yeah, it's a good path. Oh, trust me.

Alex Ferrari 44:17
I was in post for 25 years all I know I did everything so I Oh dude, dude, I direct and then I would do post that my post was like my day job. So like I always had post to pay the bills and then I would go off and direct stuff. But man all from color grading, editing post supervising VFX ah

Brady Trautman 44:39
brutal, brutal, brutal. A lot of a lot of your listeners are in those fields. Now.

Alex Ferrari 44:44
They're like, they're like, damn it. Damn it. Hey, but some people love that. Like I've interviewed I've interviewed Academy Award winning editors who are just like love that collaborative process. I'm too much of an entrepreneur. I'm too much of my own boss. I like collaborating, but I can't, I can't man. And as you get older, and I think you guys can feel this, as you get older the tolerance just actually go down of what you're gonna put up the shit that you'll put up with, it just starts, because you'll put up with a lot of 22. But a 32, things start getting different at 42, things get really different. And that's why you see the 82 year old guy walking out with his with his underwear half off his shirt to pick up the paper in his eye, he doesn't care. He's done, done. Now, I'm gonna ask a few questions asked all my guests, what advice would you give a filmmaker tried to break into the business today?

Alex Blue 45:41
I think it's interesting, because the business has changed so much from what it traditionally used to be. And there's so many different things that you can do within filmmaking, whether you're interested in writing or directing, or editing or, you know, filming or vlogging, you know, is a huge new one. So I think it really depends. But, as we've said multiple times over the last hour, I think staying true to yourself, even if there's less of an immediate reward is the way to go. And you know, in the long run, you're you're really shaping your your career path. As you go every job you take every client, you take every decision you make every project you work on, that's going to lead you to your next step. And if you can make good choices and kind of make sacrifices along the way to stay true to yourself, I think that's going to get you to where you want to go.

Brady Trautman 46:32
Yeah, for sure. I think besides like what I said about being authentic, it depends. If you're behind the camera, and you're on a set, you know, you're not filming yourself, you're not creating a vlog but for for a filmmaker that has total control over everything, to be authentic, and do what makes you happy. Like I've said many times during this, but also, I think a lot of people nowadays, especially in the YouTube world get caught up on the most expensive gear and the craziest transitions and, and stuff like that. And you're just like, just tell the story. At the end of the day, like that's what it's all about is is editing something that makes somebody else feel something on the other side of the screen and focus on that, like I've followed some people that film their YouTube channel with like iPhones the whole time. And it's incredible because they are who they are. And it's it's not very cinematic, but it's real. And they're great storytellers. So focus on that first and not the big effects and the big cameras in the transition the slides.

Alex Ferrari 47:31
I like the star wife personally, that's just made up stocks. Fantastic. Let's do one finds all the blinds the blah you could do it this way if you're if you're fancy you could do it angled wise this way. Yeah. Oh, hey, let's not get crazy man. That's like that's actually that cost a little extra? Yes to start wipe. Fantastic. Now what is the lesson that took you the longest to learn whether in the film business or in life? lesson to learn? That's a tough question. You're both looking over to your right. So I guess the answer is over there. That's just a window. That's a beautiful window. It's because I was wondering are the answers there?

Brady Trautman 48:14
The first thing that popped into my head with taxes. I wish I learned all that shit earlier. Like, I still don't get it. I still .

Alex Ferrari 48:25
Dude. We were just talking about that. You know, California. Hey, man, taxes. It's like the second and that's the second highest second or third highest place to live after New York and New Jersey. As far as taxes are. It's insane. It's insane. It's insane. But you know what remaining? Yeah, thanks. Thank you so much, sir. Hey, man, hey, I'm with you. But I'm still I'm still on this boat. I'm still in this boat. Sir. I am still in this boat for the time being. But you know what, that is probably one of the best answers I've heard on the show. taxes, learn taxes, learn accounting, what everything does and how to do stuff. How to deduct, how to legally deduct, like, I'd love to. I'd love to see your itemized list like, Oh, yeah, everything. Everything is deductible, everything, food, the whole thing. It's all part of the show about you, Alex.

Alex Blue 49:16
Let's see. I think something that I've learned is that when you find good people, like treat them right and do what you need to do to hold on to them. I think that one of the hardest things about being an entrepreneur probably no matter what business you're in, even if it's not filmmaking is that it's hard to find another one of you, you know, and if you can find someone like that, they are worth their weight in gold and like, you know, make sacrifices to keep them on board and keep them happy and value them because, you know, together you can do way way more than you can separately. So that's that's a big thing that I've learned and something that I am definitely going to carry through As we start this, this new venture,

Alex Ferrari 50:02
and three of your favorite films of all time.

Alex Blue 50:06
Oh,

Brady Trautman 50:08
that's a really good question two out the window. What do we got?

Alex Blue 50:14
I really went by the ones that I've watched the most. I'm going to go old school and save 10 Things I Hate About You like Heath Ledger five years and put it on and still no, like every word that movies I had. I remember how to like I recorded it off TV on like a VHS tape when I was little and I used to watch it all.

Alex Ferrari 50:32
I don't know what I don't know what VHS is our way to that.

Brady Trautman 50:41
The first one that comes to my mind is The Goonies it's always holds a special. My heart sounds probably a classic that many people say The Goonies Yeah,

Alex Blue 50:49
there's actually Yeah, one of my favorite films, also, like independently made it's called chasing bubbles. And it's about an absolute legend named Alex rest. I think you can watch it for free on YouTube. Go watch it and just be prepared, you're going to want to like sell everything and buy a boat after it. But it's so worth a watch. It's really really good.

Brady Trautman 51:11
Yeah, Chasing bubbles. That's a good one. Um,

Alex Ferrari 51:16
one more.

Brady Trautman 51:17
That's really tough.

Alex Blue 51:18
I have one more I have one more. It's actually a film about the wild mustangs in the US, but it's called on branded. I read horses and I have a Mustang. But even if you don't, the film is really, really well made. And it tells the whole story of Mustangs and it's about these cowboys that actually go get wild horses and put a little bit of training on him and ride them from all the way up the PCT from Mexico to Canada. so crazy story. really well done. Go watch it.

Alex Ferrari 51:47
Wow. I see that you is which one? Yes series. Of course.

Brady Trautman 51:54
Probably not original, and everybody probably loves it. But I've watched It's Always Sunny in Philadelphia like 10 times over. Like I put it on I'm going to bed in the morning. I don't know he's got to just geniuses.

Alex Ferrari 52:05
The the two shows that I do that too. And that's also not originalist. Seinfeld and friends. Like I'll just I was I was just watching Seinfeld the other day. And I'm like, so good. It's just so good. I can't I can't believe they got away with this stuff they got away with. And then I and then my daughters now are obsessed with friends. They're, they're like young, like super young. And they just sometimes you're like, no, that's not appropriate. It's not appropriate, and appropriate. But now like it was so funny, Jennifer Aniston we watched Marley and me the other day, and they go, is that is that Rachel from friends? I'm like, my wife and I both looked at each other. Like, we've done something right or wrong. I'm not sure what it is. We don't know. Yeah, we don't know. Something. And where can people find out more about what you guys are doing and follow you guys.

Brady Trautman 52:55
The best thing is cruisers Academy. So you can find that on Instagram cruisers Academy or YouTube search cruisers Academy, or cruisers academy.com for a sailing school. So if anybody's interested in coming up to Tahoe and sailing, we're pretty booked up. But we'll find some space to do some charters and whatever, just stay in touch. So cruisers Academy on all platforms, is the best to stay in touch.

Alex Blue 53:16
And also Brady mentioned it before, but 80 North series.com if you did want to watch the docu series that we made about our adventures in the Arctic.

Alex Ferrari 53:27
Yeah, very cool. And we're looking forward to the Galapagos series coming soon. Well, maybe not that soon. Because you guys will take by two years to come into

Brady Trautman 53:35
It will come when it's supposed to come.

Alex Ferrari 53:39
As, as a true filmmaker, as a true record filmmaker would say, guys, thank you so much for being on the show you are an inspiration on how to live life to its fullest and follow the dream follow the bliss and you guys are definitely examples of that. So thank you so much for being on the show, guys.

Brady Trautman 53:54
Thank you so much for having us. It was really nice.

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IFH 469: Hemingway and the Art of the Documentary with Lynn Novick

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I am a huge fan of today’s guest. Since seeing one of her first documentaries, I was transfixed by her power of storytelling. Our guest is an Emmy and Peabody award-winning documentary filmmaker, Lynn Novick—a formidable and respected PBS documentary filmmaker with thirty-plus years of experience in the business.

Her archival mini and docu-series documentaries bring historically true events to the big screen alongside her filmmaking partner, Ken Burns. 

You’ve most likely seen some of her landmark documentary films. The likes of Vietnam (2017), TV Mini-Series documentary The Civil War (1990), College Behind Bars (2019), eighteen hours mini-series, Baseball (2010), and many more. All are available on PBS Documentaries Prime Video Channel.

Just this year, the pair premiered their latest co-produced and co-directed three parts documentary on PBD—recapitulating the life, loves, and labors of Ernest Hemingway. The series explores the painstaking process through which Hemingway created some of the most important works of fiction in American letters. 

Novick is an experienced-learned documentary filmmaker. In the mid-1980s, she applied to film school but did not pursue that lane when she couldn’t find a documentary filmmaking-specific program. Instead, she sought out apprenticeships. Starting at the PBS station in New York City WNET, for six months. And then worked for Bill Moyers as an assistant producer on a series of projects, including her debut production in 1994 with Joseph Campbell and the Power of Myth, followed by A World of Ideas with Bill Moyers, etc

The Civil War is a comprehensive survey of the American Civil War.

Novick’s decades-long collaboration with Ken Burns emerged in 1989 and has led to the co-production of a number of renowned docu-series.  First, there was the highly acclaimed ‘The Civil War’ which traced the course of the U.S. Civil War from the abolitionist movement through all the major battles to the death of President Lincoln and the beginnings of Reconstruction.

Her vast experience as a researcher comes in handy on these kinds of projects, she explains during our convo. 

She won an Emmy Award in 1994 for producing the Baseball documentary and won a Peabody Award in 1998 for her co-directing and co-producing of Frank Lloyd Wright‘s documentary. 

Baseball covers the history of the sport with major topics including Afro-American players, player/team owner relations, and the resilience of the game.

Other must mention include multi-Emmy nominations documentary ‘Prohibition’, The Vietnam War, Jazz, and Novick’s first solo directing, College Behind Bars (2019). 

College Behind Bars explores urgent questions like What is the essence of prisons? Who in America has access to educational opportunities? Six years in the making, the series immerses viewers in the inspiring and transformational journey of a small group of incarcerated men and women serving time for serious crimes, as they try to earn college degrees in one of the most rigorous prison education programs in America – the Bard Prison Initiative (BPI).

Novick is one of those filmmakers who have combed through an obscene amount of knowledge and understanding of documentary films. I have a feeling you will enjoy this chat as much as I did.

Enjoy my conversation with Lynn Novick.

Alex Ferrari 0:15
I'd like to welcome to the show, Lynn Novick. How you doing, Lynn?

Lynn Novick 0:19
Great. Thanks so much for having me.

Alex Ferrari 0:20
Thank you so much for being on the show. I am a big fan of your work. I've seen many of your documentaries over the years, I've gifted many of your documentaries, especially to to my father who just devoured baseball. And other things like that. And jazz. I know you were part of those projects with Kenya, as well. So and I dying to ask you how the hell you do these things. So before we get started, how did you get into the business? How did you get into being a filmmaker?

Lynn Novick 0:52
Sure. Well, first, before I get started, thank you for having me. I'm a little bit subconscious, because I had some dental work, and I'm missing a tooth. And so anyway, I asked your forgiveness about that. But it's a temporary situation. So there you are

Alex Ferrari 1:02
in there it is, in looking in the world that we live in a missing tooth is very low on the priority list of things that could happen so anyway.

Lynn Novick 1:20
Yeah.

Alex Ferrari 1:21
in the grand scheme of things, the way the world is working, a little bit of dental is, I'll take that over the worst things that could happen to you in today's world.

Lynn Novick 1:29
So for sure, especially nowadays, my goodness, yeah,

Alex Ferrari 1:32
exactly.

Lynn Novick 1:32
Minor nothing. Yeah, exactly.

Alex Ferrari 1:34
So how did you get it? Yeah.

Lynn Novick 1:36
So you know, I was, I would say, if I look back on my trajectory, such as it is, now it didn't, wasn't clear to me when I was first starting out. I didn't know what I went through. When I got out of college, I was very kind of lost. And I actually saw a number of documentaries, both on PBS and in the movie theater back in those days, which is in the mid 80s. That made me think, wow, you know, I don't really know what I want to do with my life, I might go to law school, or maybe I'm gonna be a professor, I really didn't know. And I just was so transfixed by the power of storytelling, true stories on a big screen based on history and things that really happened. And I love photography, and I loved history. And I just thought maybe I could do that. No idea how or what it would involve. And you know, if a film is well made, you really don't see the effort. It's like the swan going along, and you're just gliding on the water, but you don't see the feet, doing all this below the surface. So I had no clue what was involved in making a documentary, or how challenging it can be or how rewarding but I just naively thought I'd like to do that. And I actually applied to film school. And I got in. This was in the mid 1980s. There weren't many programs where I couldn't find any that taught documentary filmmaking. They're all narrative, scripted, based. And so I decided not to go to film school because I didn't think I had the imagination, frankly, to make up stories and to tell them on the big screen. And I really want to tell true stories. So I decided to apprentice myself if I could. And I really did go through kind of an apprenticeship starting at the PBS station in New York City WNET, for six months. And then I worked for Bill Moyers on a series of programs that he was doing at the time. And then I freelance for a while and I kind of each job I had, I learned a little bit more about the process, and different pieces of it that I could sort of master. So archival research, filming interviews, organizing material, writing a script, you know, different aspects of what kind of goes into any particular film. And luckily for me, I did hear that this filmmaker named Ken Burns was working on a film about the Civil War. And I thought, wow, that that's my dream job. And I managed to meet someone who knew someone who knew someone who can, and literally was so lucky that somebody quit as he was finishing the film. And he really needed someone to come in and help finish up the sort of administrative licensing process for all the pictures they used. So I just walked in the door at the right time, I had enough experience to do the job he needed done. And when we finished that, I was looking for another job. We only had a six month job when I first came. And he said, Oh, wait, don't leave. I'm going to do the series on Baseball, and you should stay and produce it. Wow. That was for me jumping off the high diving board. I had never produced a series I didn'y know about baseball,

Alex Ferrari 4:26
like a 38 hour looking like

Lynn Novick 4:31
joking the other day because the original proposal he told me was five hours. It turned out to be 18. Exactly. Yeah.

Alex Ferrari 4:39
So when you work when you work with Bill, memoria, did you work on a power of myth?

Lynn Novick 4:44
I did.

Alex Ferrari 4:45
Oh, my God, you were. So you were there with Joseph Campbell. And we're not there. But

Lynn Novick 4:50
I wasn't there. Actually, when I came onto the project. This is a series of interviews with this incredible philosopher Joseph Campbell about the power of myth and different cultures and how there's, we tell this Same stories in different cultures, whether the Aztecs or the Greeks, or you know the Norse gods, he found these incredible patterns of kind of the human journey he had passed away. Before I came on the project, he was quite elderly when Bill started interviewing him. So they were organizing the material. And my job was to find the visuals. So he mentioned the Aztec ballgame. I had to figure out what are we going to show where he mentioned, you know,

Alex Ferrari 5:25
Star Wars, the Wayne

Lynn Novick 5:26
and the, you know, the Holy Grail, we had to find stained glass that could show sort of he he covered such a wide range of topics. And I was in those days, sending snail mail letters to the far flung corners of the earth trying to get images to show.

Alex Ferrari 5:42
Right, and I'm assuming, how did you get the licensing? Well, I guess the licensing for Star Wars was pretty easy, because you could just start talking to George.

Lynn Novick 5:48
That's what Bill did. Exactly. So the Star Wars, right. So George Lucas was hugely influenced by these works, and this writer. And so that is how the project I believe, got started that Bill Moyers and George Lucas basically agreed that bill would do the interviews of Joseph Campbell, and they had them at Skywalker Ranch. And then George Lucas, let them use the footage, I believe for, you know, some nominal fee. So that that was the organizing principle. And I have to say, when we were working on it, I did not realize how popular it would be. I thought to myself, what did I know who's gonna want to listen to some old guy talk about the Aztec ball game and Hercules and whatever. And it was huge. It was huge. So it was really it was a wonderful experience to see that people really responded to it.

Alex Ferrari 6:31
Oh, no, absolutely. And I actually saw years later, Bill did an interview with George Lucas on the power of myth on just George Lucas's version of that. I remember watching as well, no, I was a huge fan of that. I mean, I've seen that power of myth thing. 1000 times. It's just so awesome. And any filmmaker, any favorite maker listening today should absolutely watch that. Because also the narrative structure that he talks about, is involved sometimes in documentary and documentary work as well. Just the the, because that's life. That's what the myth, hey, it's life in all our lives as the call to adventure, the refusal, I don't want to go take that new job in, in New York. You know, I live in Kansas, and I'm scared, but then I go and the adventures and the tricksters, and that's life. So it is really, really powerful. So I think why it's so popular.

Lynn Novick 7:21
I agree. And I was just very naive. And I just didn't appreciate the power of what Joseph Campbell had to say and how it touched that deep nerve. And people have tried to find meaning, trying to understand our human condition. And the moment we're in and how it resonates with what happened, people in the past, you know, had the same questions that we have. It was it was, I should go back and watch it again. Because I think it also does have some storytelling lessons for, you know, how to put the pieces together so that the story unfolds in the way that people can watch it.

Alex Ferrari 7:54
So I've always been fascinated, because when you can go down this road to make a just, just ridiculous 18 hours. I mean, they're, they're obscene. They're obscene. How long jazz? How long was jazz? jazz was like 10 hours, eight hours, I

Lynn Novick 8:09
think it was more like 20 because it was 10 parts. Yeah.

Alex Ferrari 8:12
expect that going on. So how do you start a project like that? Like, how do you you're not just covering like Hemingway is a fairly large. We'll talk about your latest project in a minute. Hemingway is a man's life. I know you guys didn't, Mark. I'm sure if you did. I know Ken did Mark Twain. And you have Frank Frank Lloyd Wright's poster in the back. So those are specific people's lives. And that's pretty extensive. When you tackle a concept like baseball, or jazz, like the obscene amount of knowledge that you have to comb through? How do you start a project like that?

Lynn Novick 8:45
Yeah, I find the beginnings of project probably the most terrifying, because you don't at least for me, I usually don't know that much about it. So I have a huge amount to learn. And then to figure out well, how does this fit into something that could be on television, people would want to watch. And, you know, I have to say that one of the critical ways that we go about doing this is in collaboration with other people. So our writer, Jeff Ward, who Kent has worked with for longer than I've worked with Ken, he wrote the Civil War script and several other scripts before that. And he wrote baseball and jazz and all the other films Ken and I've made together so he dives into the deep end of the pool. Also, we order a lot of books, we start to read them, we start to take notes, we started to make outlines. And then we also figure out who is a smart people who are experts, in whatever subject, it happens to be, who are they and can they help us? So when the history of jazz it was when Marsalis you know, we went to see him early in the process and said, Will you help us? And he said, Yes. And then he said, here's the 10 people, you should talk to hear the 20 books you should read, and that lead to other people. So we build a kind of a team of people who really keep us on the straight and narrow in terms of what's important to include and what we don't have to include and you know how to understand that A picture that we're trying to tell. So in the start is hard.

Alex Ferrari 10:04
And I'm assuming though, as you're going through this process that, let's say you have a structured outline, and then all of a sudden you read a new book, or you hear something new from a new interview, and you're like, Oh, God, everything's got to be shifted. We got to insert this here. Now. Now, everything has been all. And I'm assuming that's a constant. It doesn't happen once in a project that happens constantly, because you discover new things in your archival or archaeology. archaeological dig, that you going through

Lynn Novick 10:29
Yes. And once the word goes out that we're working on something, people are always sending us stuff, which is so great. So the worst thing that can happen is after the film is done, and then that happening has every project Yes, of course. And it's just you sort of just feel I wish I knew about that two years ago, but what can you do? So you know, but we don't try to be the last word. So new materials always coming out about every subject. And someone else can take up the baton and continue telling that story in some other way. And you know, that's fine. With baseball, one of the challenges was there, you know, so much, there's more to now but there wasn't a lot of serious academic historical scholarship on the topic. Frankly, there were, you know, history of the Boston Red Sox, or biography of Babe Ruth, or you know, something about baseball, and the Black Sox scandal, but there wasn't really a big shelf of serious kind of academic historical work. So we really had to find historians who knew American history and happened to be baseball fans, and they could help us kind of get this in the context, because we weren't just doing a sports show, we really wanted it to be about the story of America through the lens of baseball,

Alex Ferrari 11:34
right in the watch national national parks one was, because I'm a huge national parks fan. And that's actually kind of my dream project as well, because you guys got to travel to every single

Lynn Novick 11:44
measure the water, I did work on that, but I, I know, an invitation to go to all those incredible places may have it

Alex Ferrari 11:51
must have been a rough job, like okay, we're gonna go to Yellowstone again, oh, we gotta, we gotta go to Yosemite again, you know, but those, that's another thing that you guys get to do. And sometimes, obviously, depending on the on the, on the topic, but you get to meet some of the most interesting human beings who've ever lived, you know, and, and you're talking to people who either know a lot about a subject or are part of the subject, like you said, a jet and jazz with Marcellus. He, he is like a living legend. So to talk to someone like that. I mean, that must be amazing as a documentarian to be able to talk to you talking to history, essentially,

Lynn Novick 12:28
yeah, that's one of the best parts of my job, I would say is the chance to meet and get to know people, really spend time with them and hear their stories. And, you know, you inevitably understand the history in a completely different way, once you've talked to someone who lived through it. So, I mean, I will never forget, we're working on a film on the Second World War. And some of the people we meet don't end up in the film for whatever variety of reasons. So we were trying to find some people who had been on D day and Omaha Beach, and I remember going to visit the veteran and his daughter had contacted us, and this happened a lot on that project where a family members would say you should talk to my dad or my uncle. So we would go to their home. And I remember going into this man's kitchen, and his daughter said, Dad, Dad, you know, Linda's here that they're making the document tree, they want to hear about your time in the war. And he was saying, okay, okay. And I said, so, you know, after chitchat, whatever, just not talking about the weather, then I sort of got to my point. So I understand you were on D day. And he said, Yes, I was in the engineers Battalion, which means I had to get out early to kind of take out the mines and blow up things that shouldn't be there and credibly dangerous job. Okay. So he said, so I'm sort of trying to understand what he's saying. And he said, I got out of the boat. And for me, D day, I always think, how do you get out of the boat? I mean, I would not be able to get out of the boat. But everyone's getting out. So you get out, even though you're getting fired on. He said, I got onto the beach, a shell came in and killed my best friend. And then he started to cry. And then he didn't talk anymore. So he he and he had to leave. I mean, he couldn't actually speak. understandable, right. And his daughter sort of said he never talks about this. And she had hoped that he would be able to but he actually was so traumatized. Even 60 years later, he couldn't speak about it. And even though we didn't put him in our film, because he he couldn't really participate in that way. Spending that morning with him helped me appreciate in a very visceral way. What we're asking people to do by reliving these really difficult moments and how hard that can be. And the gratitude and humility you have to have because you just, you know, the generosity of someone to even try to do that is is is sort of inspiring.

Alex Ferrari 14:48
Yeah. I mean, it's one thing to talk about jazz and talk about my good times playing baseball. Right another thing about like the Vietnam War, you did the Great War, World War Two and all these other like dark dark times in American history. That's what I love. What you can do is you really are historians of the American experiment. You know that you all I mean, is there any, it's all American based pretty much if I'm not mistaken, right? Is there anything world based? I don't?

Lynn Novick 15:20
Well, the Vietnam War is the first time for that in work that Ken and I have done together where we really tried to represent a story that was, you know, as Americans were interested in it, but the Vietnamese story wasn't as important to us, right. So we tried very hard and I, I made a number of trips to Vietnam with Sara Botstein, the producer, to get to know Vietnamese, people who had lived through the war and to hear their stories, and hear how they talk about it and what it means to them, which is very different than how we talked about it and what it means to us. So, yeah, so that's the first time we've really ventured to another country, another culture to that to gray so that the film hopefully really represented, you know, as best we could do, not just an American story,

Alex Ferrari 16:07
right? Exactly. Yeah. It wasn't a completely American point of view is like the oppressor and the pressy. kind of vibe, or that's not the proper word, but the

Lynn Novick 16:17
four antagonists or whatever, yeah, yeah, yeah, antagonists attack Exactly.

Alex Ferrari 16:21
So you got the point of view, because to us, to them, we're the bad guys to us. They were the bad guys. Like I always tell people, we're all everybody is the hero of their own story. Nobody goes to sleep twiddling their mustache going. Evil. No, everyone thinks that they're the good guy. If they're right,

Lynn Novick 16:40
which is, and you're right. And for Americans, the Vietnam War was the first time and if we really had to face as a culture, maybe we're not the good guys. Maybe we're not always good guys. And that was a reckoning, that we still haven't really sorted out.

Alex Ferrari 16:54
Because after World War Two, we're just like, you know, as you were, we're g we're super we're Superman. We're, you know, American Pie and baseball. And we saved the world. And that and we're still kind of on that high. In you know, that pr, pr is still running. But I think from the Desert Storm and all these other wars that we've gone into people's like, you know, maybe, maybe we're not always the best guys. We try. We try.

Lynn Novick 17:22
But like any human try,

Alex Ferrari 17:24
but the thing is, like any human being, we have different, you know, we can't be perfect.

Lynn Novick 17:30
Well, we're certainly not perfect. Yeah. I think if we're perfect, it would be so boring. It's exactly sitting here talking because there would be nothing to tell. So I think it's especially hard for Americans, though, to really examine our flaws and our failures. I do think culturally, like you said, We'd like to think of ourselves as the good guys, and that we're always on the right side of history, and that we, you know, stand for something that's good, and, you know, inspiring and noble. And it's a lot more complicated

Alex Ferrari 18:01
as a human being is like, you can't it like there's so many layers, like as they say, Shrek, like Shrek, you're like an onion, multiple layers, multiple layers. Now, the other thing I find fascinating about documentarian work is and I've worked on documentaries and post editing them, but nothing like a 90 minute, you know, documentary. So I have some very small experience doing that. But the durance that you need to have as a filmmaker, to sit like some of these projects not only takes years, I mean, some are like, Did you do anything to quit like a decade? Or am I exaggerating? Well,

Lynn Novick 18:41
the national parks, I think they really did work on for almost a decade. And that allowed them to visit all those parks and film them at different seasons and accumulate all that material. But but in fairness, it's not the only thing that they were working on. Right. So it's not your only project for 10 years. But you know, we might work on it a part of the time and work on something else that shorter term, and then come back to it depending on

Alex Ferrari 19:04
Yes, yeah. Cuz I'm assuming you guys don't just sit down and just do like, okay, we're just doing jazz for the next three years. You've got four or 568, different little, some like Hemingway over here and, and a jazz over here in the Vietnam War over here, Frank Lloyd Wright over here, and you're kind of like dabbling in a bunch. It kind of keeps you all busy and sane.

Lynn Novick 19:24
Yeah, well, I mean, Ken does work on I think he says he's working on eight or nine projects right now. Right. And they're all at different stages of production. So he can be in a room with one project. And, you know, the film is being let's say, they're shooting interviews for another project and developing a script for another project. So using different parts of his brain for different aspects of that, for me, I like to work on maybe no more than two or three projects at a time. So my brain can't handle it. So but that's enough. So, you know, today I'm working on one or two projects and tomorrow, but like eight or 10 I don't know how can does it honestly, it's amazing.

Alex Ferrari 19:57
It's exact, but even two or three is like you know, because as As narrative filmmakers, you generally are working on one. And that one could take two years. You might be writing maybe something else, but I've been on projects that's take two years, three years. And that's all you do all the time, it becomes kind of crazy, but the endurance is remarkable. Now I have to ask you, what do you think the job of a documentarian is, in your opinion?

Lynn Novick 20:23
Wow, you know, documentary and the time I've been working in this field, which is more than 30 years, it's really evolved. And, and even the genre such as it is, is so capacious, there's so many different kinds of documentaries and different approaches and different kind of philosophies. So, you know, it's almost hard to pin it down, because different people approach it with different expectations. So I like to think that it's a way of putting on the screen, it doesn't have to be the big screen, it could be a small stream, a true story, not based on a true story, or inspired by a true story, but an actually true story, something that really happened with real people. And that, then, you know, that's the number one for me, then is it going to be sort of a story of something that's happening right now, that would be sort of a, you know, present day story that you're following action as it happens? Or is it something that happened in the past, like what we have mostly done or though not exclusively, where you're excavating? A long ago story and trying to put the pieces together, like you were the jigsaw puzzle, of, you know, figuring out what happened. Hopefully, it has a beginning, middle, and end Aristotelian poetics of just, you know, a story that kind of makes sense, and the way that we think of narrative, which means you have to impose some kind of order. And some kind of, you know, right, you have to pick out the things that you think fit to get your beginning, middle, and end, you can have some detours along the way. But ultimately, for me, it's has to touch people, it has to have a human dimension and mean something to the people who watch it so that they are engaged in care about the story that people the information that is true, you know, and that you come away with some new perspective, or deeper understanding of some aspect of history, the human condition, what it means to be alive, you know, those kind of things,

Alex Ferrari 22:21
the because, you know, a human story, you know, history generally is not so neat, as have a middle, it's not constructed in the middle, a beginning, middle and end a human life. I mean, yes, does have a beginning, middle and end, but it could be very anti climatic, it could be very wide open, it could be multiple different things. So it's interesting how you, you are able to put together you have to put a structure, there has to be some sort of narrative story put into history, which is so much more complicated I feel than just writing what I know, I've seen in some of your other interviews that you're like, Oh, you just said it here. It's like, I can't do afresh come up with the story. I'm not that creative. But I'm gonna give you more credit than you're giving yourself is to construct a narrative out of history. Yes, sometimes it falls. But sometimes you just kind of really work it and understand the structure of story. So well, even more so than I think when you're creating it.

Lynn Novick 23:17
That may be I've never tried the scripting adventure. So that seems like it would be harder and easier for me that, you know, I came to understand this in a deeper way, when I was working on documentaries that I made over a number of years called college behind bars where we were filming not history, but life as it was happening. And it was filmed over four years, as we got to know people, Sarah Botstein, a producer, and I got to know people who were in prison who were enrolled in college, which is very unusual, because most people in prison don't have access to college of any kind. And they were in this incredibly rigorous and impressive program called the Bard prison initiative in upstate New York. So you know, we would come in and out of the facility multiple times a year with our cameras, sometimes without our cameras, other times, get to know people, or hopefully earn their trust over time, and follow them around through classes, into the yard into their selves, you know, meet their families, and kind of understand the beginning, middle and end was basically you're enrolling in the program. And hopefully, four years from now there'll be graduation. So luckily, school does have a beginning, middle and end, right. So we knew, we hope we begin with, you know, orientation and end with graduation. But along the way, we had 400 hours of material of all kinds of things, you know, that we didn't know how they would fit into our film or not, and you just be kept filming. And a lot of the times we wanted to call the company seat of the pants productions, because we just had I felt we had no idea what we were doing. But if we sort of showed up enough, maybe it would all make sense later. And working with our editor, Fisher Reedy and assistant editor chase Horton meet eventually managed to kind of wrestle these 400 hours into four one hours where you really get To know people and see how they evolve, and are transformed by the process of education, and overtime, get to know why they're in prison and their families. And some of them came out of prison while we were filming. But at the beginning, we had no idea. And we really did have to impose a structure on each scene. And each episode, and on the whole thing,

Alex Ferrari 25:20
there wasn't any structure. Right? And that's the thing that I feel that with, with the historical documentaries that you do you do those? They're safer in a sense, because, you know, you're discovering the archival, yes, you'll have surprises. And yes, you'll have things but it's not gonna hit you not gonna blindside you. Whereas if you're following real life, it's unfolding in front of you are on the edge, you really have no idea and you might start the documentary and the story in one way. And then all of a sudden, it just turns like, that wonderful document or Hoop Dreams back in the day. Oh, my God, like, how did that like, you know, just the like, Oh, my God like it. So something like that you really it's a completely different kind of documentary and different kind of filmmaker to go down that. How did that feel jumping from? From very safe, historical, very long, laborious, you know, process to? I'm on the edge? Like, you're like, Yeah, what's happening? How did that?

Lynn Novick 26:21
I mean, it's kind of exhilarating and terrifying, and exhilarating, in a sense of is exciting, because you don't know what's gonna happen. Right? And you sort of are open to whatever happens, we'll figure it out. But it's also certainly scary to think, wow, what if I mean, I had the feeling okay, we started this film. But what if the Department of Corrections which gave us incredible access, or the students, the people in the film decided they didn't want to do it anymore? Right, that could have happened, someone could have said, you know, what, actually, we're not doing this anymore, for whatever reason, that could have happened or, and things did happen. People got in trouble and was transferred to another facility and couldn't be in the program anymore, or something happened in their personal life or, you know, academic things, whatever. Just all kinds of things happen that you can't predict in life. But when you're trying to make a film, it can be very destabilizing. You just have to stay open to that. But you know, even with historical films, I mean, for the Vietnam War, it may seem like it made all sense when you see the final film, but at the beginning, we're not at all sure what the hell we're doing. Yeah. Because, first of all, I've never been to Vietnam, I don't speak Vietnamese, we have to go and want to go over there and meet people and figure out how to what questions to ask them, and who to talk to, and how we're going to do that. And we've never really thought about the Vietnam War, from the perspective of the Vietnamese get turns out, it's really complicated. So even just, and we wanted it to be from the ground up ordinary people telling their stories, but then we have to figure out well, we're not going to interview john mccain and john kerry and Henry Kissinger, we're going to talk to regular people with regular people. So it was you know, word of mouth and sort of going out into the world and trying to find people who fit certain criteria that we had of being in the anti war movement or being on a college campus or being you know, a soldier who then turned against the war, we had like different ideas of things, or someone who covered the war. But we didn't really know what that would be. It all makes if we do our job right at the end. It looks like it all fits in and makes sense. But it really doesn't at the beginning. And even at the middle of we're not too sure.

Alex Ferrari 28:31
Now with college behind bars, I wanted to wanted you to kind of express to the audience what it felt like because I was I was I had the privilege of doing location scouts for a film that I was going to direct and every prison in Florida, I went to every prison that would allow us to I was to shoot there if we wanted to shoot it. I got access to it. And I'd never been in, you know, in prison. I you know, I was a boy from Florida like, I mean, I I'm a good boy, I don't have never been in prison. So when you walk through those gates, and you feel the energy, and we were in empty areas, we weren't within you anywhere there was inmates, though, we did see like some of them were very low, low security, low security areas, so that you see them walking and stuff. But I never was in a place where there was like, you know, as as they said, the HBO show oz or something like that. I wasn't in that. But that feeling of that place, the energy the almost the ghosts, if you will, of that place. Did you feel that? And you were going into a place with live, you know, people and interacting with people. Can you express to people about how that goes and how you put that onto the screen with college behind bars?

Lynn Novick 29:48
Yeah, thank you for asking. You know, I do think it's important for all of us as citizens to try to have some proximity to the problem of criminal justice and incarceration. In our society, which is horrendous and appalling, and it's, it's not easy to get access, if you're not don't have a family member that's caught up in this, you know, it's far away from most of us, and it's behind walls. And so I had never had the experience of being inside of prison until I got invited with Sarah to give a lecture basically, in this college program, and that we went into that we went through the, you know, the double gate, and then the other double gate and then walking through the, you know, long hallway and kind of could see the yard over there, and then down another hallway and then update, you know, I remember every step of this way into past an officer into a classroom. You know, it's, it's an oppressive, dehumanizing, really just degrading and oppressive environment. And it's meant to be that way, nothing, there's by accident, it's all by design. It's very purposeful, and especially, probably do in Florida. But in New York State, the majority of prisoners are black and brown, the majority of the officers are white, the dynamics of how control is managed and security is done is I found extremely disturbing. Just, I did feel, you know, it's just I found it really, really upsetting and disturbing, to say the least. And yet. I also think it's easy for us if we have seen Oz, or locked up, or the other kind of Hollywood versions of incarceration, to have a very skewed perception of what is actually like, and one of the most profound things that one of the students that we've gotten to know really well said, is that suicide is a much bigger problem than homicide inside prisons. It's about despair, and loneliness, and isolation, and giving up hope, and a place where there is no hope. And people, you know, to compensate in different ways in that environment. And so we have this image of this violence and you know, awful things happening, but actually, it's most, a lot of it is really designed to make people isolated and lonely. And to not care.

Alex Ferrari 32:11
Yeah, I'll tell you the one of the officers, that was our tour guide, he actually is like, do you want to go on one of the cells and I went into one of the cells and they shut the door behind me. And that's sound, I'll never forget the sound, I'll never forget the sound because I'm like, I'm playing, I'm cosplaying this right. Now. This is right. This is not real for me. But I can, I can feel it. It is a feeling and you were like, it was visceral. And I was a young man, I was in my mid 20s at that time. And boy, was it powerful. And I agree with you. I think if any of you ever, everybody could just feel that. I think our opinions of that whole system, honestly, needs to be needs to be addressed in a very, very, very big way.

Lynn Novick 32:55
I agree. Well, that office experience that we had, you know, we did, we spent a fair amount of time inside people's house with them. And when you see the film, people who are the people that we got to know are college students, so their cells are full of books. So you're seeing American literature, art, history, philosophy, economics, algebra, Mandarin, you know, all the things they're studying, they're their selves are full of books, and they're doing serious academic work, while in this very inhumane space. So there's kind of like a cognitive dissonance about that. But also, it's extraordinarily inspiring to see that even in this dark place. They hold on to and many of them have talked about this just a sense of hope that there's something other than this place. And the way to move through it is to make sure you use your time the best you can and to, you know, open your mind in whatever way you can.

Alex Ferrari 33:47
Yeah, I would, I would, I would completely lose myself in in books, I would completely lose myself into that I would escape into that, because that just makes the most the most sense. The most sense without question. Now you were talking about 400 hours for this project? 400 hours, cut down to four hours? Uh huh. I mean, I've edited 25 years. So I understand the process. I've never had 400 hours of footage. So how do you be? I mean, I'm assuming it's a team. There's not one person?

Lynn Novick 34:23
Well, you know, in all honesty, because we're shooting digitally these days of cameras rolling, especially if we're in a prison where you just, you know, yeah, just keep rolling, because you never know. So there's a lot of that 400 hours, probably 50 hours, you don't even ever look at that just as just like, you're walking down the hall or whatever, and you're not really you know, but nonetheless, we filmed interviews, so we transcribe them only pick out the best, you know, moments from those. We filmed a lot of classes because it's a film about college. So in those an hour long class might be five minutes. That's really interesting. So we sort of like whittled down from the beginning, that what we'd say the highlights, and then we basically put them in a String out and watch it and our string out was like nine hours long. So then it was just that's not bad, though. 400 to nine, you know?

Alex Ferrari 35:08
Yeah. Right. And in the scope of the projects, you do nine hours, bad.

Lynn Novick 35:12
Yeah, well, we were planning to make a feature length Doc, though, at the beginning, we had nine hours to boil down to 90 minutes. And I realized that's not going to be possible and make what would be possible, of course, but we just decided to go back to PBS and saying, you know, what, this material is so rich, and they actually had said at the beginning, you know, you might end up with something bigger than the feature because this is a very profound and, you know, rich story to tell, and to get to know people and see what happens to them. So you know, we, it, I have, our editors do an enormous amount of the time spent looking at the material over and over and getting to know it really, really well, and picking out the things they think work best. And then we would react to that and kind of fine tune and home with them. And we also brought in the people who were in the film, if they had been released from prison, especially to see it and kind of help us to get back to my point about being authentic authenticity and being true. You know, they live this and we've got a version of it, that we captured with our cameras, right? But we didn't want to put something out that didn't feel authentic and true to them. Because you know, you have the camera on for a little while you turn it off, or you look over here, but something else happened that you didn't notice. And just there's a lot of subtleties to what gets into, you know, gets captured on film or whatever we capture things on nowadays. It's always

Alex Ferrari 36:39
it's it's hard because I need to Xerox like, it's just film film is gonna be film, I need to film it or I need to tape it. You know? It's just the way it is. I just heard I heard a newscaster the other day say like, Oh, yeah, we were taping this. I'm like, they were on it was on an iPhone. It was on an iPhone, come on. But it's just it's just it's part of the lexicon. Now, tell me about your new project Hemingway, which is a fascinating subject. He is such a larger than life figure in American history. In the literary world, he is a giant up there with Mark Twain and Shakespeare. I mean, he is our Shakespeare in many ways, a give or take. But he is a giant and has so much information or like, even I, I've read a bunch of Hemingway, you know, growing up and right, but and but the myth of who Hemingway is, is larger than life. It's as art like I don't know much about Stephen King's personal life, though he is a giant in the literary world as well. Different than Hemingway. But, you know, other than a few things he's not there's not a myth about him. No, there is a myth about Hemingway, how did you go to tackle this subject matter?

Lynn Novick 37:56
Yeah, well, you you you really hit the nail on the head there because Hemingway is unusual in the sense that he, the myth is sometimes bigger than him. And I think many people that we talked to said it kind of gets in the way of actually seeing him. But he's so famous because of this myth. His work is extraordinary, as he said, but it's the myth that people know. And he created that that didn't just happen to him. He was the reason why there's a myth. He very consciously created this persona, and then kind of fed the flames of that throughout his life in very conscious and sort of

purposeful ways. Was he branding? Yes, exactly.

Alex Ferrari 38:39
He was branding himself. He was he was, he was an influencer before they were influencers.

Lynn Novick 38:44
Exactly. He understood all of that in a way that I think a lot of writers don't, or wouldn't want to more than like a movie star, or a rock star, you know, he had a sense of his brand. From a young age. It's fascinating, really. And that's a story in and of itself.

Alex Ferrari 38:59
Before there was ever a concept of a brand, like a human being being a brand. Like, you know, Marilyn Monroe became a brand but Maryland did not know about it when you know, those big movie stars of the day did not think about that. But you're right, we're using rock star movie star, he essentially is the rock star or movie star of the literary world.

Lynn Novick 39:19
Yeah, I agree. And that's not necessarily the best thing for a writer, just to say, you know, he's not playing arenas, you know, anything like it on the big screen, right? So he's writing in his room on his typewriter. So but what he was famous for was kind of these escapades, you know, hunting and fishing and you have, there's, I can't tell you how many pictures that are of him posed with the enormous fish he caught or the animal that he shot, you know, or in kind of like pretending to be boxing, you know, all these really macho sort of what we would now call hyper masculine poses. And even in his own lifetime, it got a little tired, and there was criticism of it. You know, Even then he was he was at the extreme of this masculine persona. And he also kind of knew that, but I think he was trapped by it at a certain point. And it's true. He did enjoy the things that he was famous for doing. But having to perform the role of being Hemingway must have been sauce very tiring. Yeah, exhausting. Exactly.

Alex Ferrari 40:23
Yeah, cuz once you build a myth like that, you've got to live up to it.

Lynn Novick 40:27
Right? And it's

Alex Ferrari 40:28
a beast that you can't control. And that's the thing about brands and about your career, your legend or your myth that you create. It goes off and you can't, if you build to a point, it becomes its own monster. And I think I think the myth is the monster that ate Hemingway. Unfortunately, unfortunately, at the end, it was too much for him. Yeah,

Lynn Novick 40:50
I mean, it is it's a tragic story back to our hero's journey from Joseph Campbell there, you know, it's, there's hubris, and there's just tragedy that happens to him and some things he's responsible for, and some things he isn't. There's a family history of mental illness. And so, you know, you're born with that that's a something you can't control and the time when he was alive, certainly true now, but even more so then there's such stigma around mental illness, depression, anxiety, no one talked about that. They would say, somebody went for a rescue here, or they're just taking a break or something, you know, you would rather I don't know. I mean, the shame of going to a mental hospital. You know, he didn't want that. And he was suffering from very serious psychotic depression, among other things at the time that he should have gone to a mental hospital.

Alex Ferrari 41:41
Did he write any of his works? While really going through some episodes?

Lynn Novick 41:50
Yes, I I'm, I'm not sure I can line up everything chronologically. Exactly. But he also suffered from alcoholism, chronic alcoholism, which no one does affect your power to

Alex Ferrari 42:06
mission, mythical alcoholism. I mean, yes,

Lynn Novick 42:09
he glorified drinking, right. So but then he, you know it that got the better of him. And then also, he suffered from a number of serious concussions, head injuries, over the course of his life, probably eight or nine very serious concussions, which now we know that does really serious damage to your brain and your capacity to think and function and your moods and can cause depression and paranoia and all the horrible things we've seen happening with people who have suffered from traumatic brain injury and CTE. He had no idea about that. So he, you know, one of the psychiatrists who studied his trajectory suggests that he had a kind of a dementia, which is not like you don't know your name, but you there's a kind of confusion and lack of capacity to really do organize thinking. And he really struggled with writing. The last 10 years of his life, he had a lot of projects, he couldn't finish any of them. He couldn't figure out how to edit himself. He was just sort of overwhelmed with a lot of ideas, but nothing really jelling. And he did manage to write the old man to see in the middle of all of that, by some miracle, they had a few months of clarity. But before and after that he was really a mess.

Alex Ferrari 43:24
It's it's fascinating. What was the one thing that you discovered by Hemingway that you did not know when you started this project? that surprised you?

Lynn Novick 43:36
Well, I mean, a lot of things surprised me because I was not an expert when we started the project. So it's hard to say the one thing but one of the more fascinating themes that emerged in the course of making the film was an eye maybe I kind of vaguely had heard this, but I don't think I really understood it, that he for this hyper masculine guy, who played the part of the man who was the man's man, right, who was always strong and tough and didn't betray weakness, and, you know, courageous and morally right, and all these things that he, you know, held such high esteem. He was vulnerable. He was anxious, he was empathetic, he was concerned about how male behavior affected women. So he writes about that really beautifully in ways that I don't, I didn't fully understand. And that, you know, we have this phrase now toxic masculinity, which I didn't have that in my vocabulary 10 years ago, but I understand what it is now. Hemingway could be the embodiment of that in his personal life, in his relationships with his wives and other women in his life, but in his work at times, and not always, he critiques that, so he writes a story called hills like white elephants, where it's a man and woman at a train station. This is written in the 1920s. So it was quite, you know, I don't know, risky thing for him to do. But it was unusual in that it was about an abortion. man wants a woman to have an abortion. Now, she doesn't want to, they never say the word abortion, he just keeps saying to her, it's just a simple operation. They just let the air in, and then you'll be fine. We'll be just like we were before. I promise. It's just a little operation. And she's not sure. And he keeps at her and at her at her. And when you read the story, you're not thinking, Well, what a great, strong, tough guy this is, you're thinking this guy's a jerk. I don't care if you're a man or woman reading that story, your sympathy, and you're the hero where the moral center of the story is the woman. At one point, she just says, Tim, will you please, please, please, please, please, please stop talking. And, you know, the Hemingway the myth of Hemingway should be capable of right having the sensitivity to write that story in the way

Alex Ferrari 45:58
that he does. And that's that's the beautiful duality with Hemingway is that he portrays this complete macho man drink until you're you fall over, then get up and smoke a cigar and write a masterpiece, you know, while while you're in the keys are in Cuba, and then you're hanging out with Fidel and all this, like all of that, that's the myth. But if once I did, I've seen parts of not all of them, because again, it's six hours, and I have children. But the parts that I have seen that he when he was younger, was dressed as a girl, and his sister was dressed as a boy. And above that, through the through his life, he actually had his wives cut their hair short. And they would this gender kind of thing that they he would like he would play with. there's a there's a sensitivity behind all of all of that macho pneus. And I found that to be true with. I've mean, I've spoken to many, many people in my life. And I've met many, many interesting human beings in the entertainment industry, the more macho, big they are, generally, the more insecure, the more scared, the more they lash out, because they they want to show any, and they can't show any weakness, because of something that happened in their childhood or something like that. It seems very similar to with Hemingway, he put this, this shield up, I think it was almost a protective thing for him, because he didn't want anybody to know who he really was. But it would slip through in his writing, he couldn't hold it back there. So that's really, he's such an interesting character.

Lynn Novick 47:34
I agree completely. And you know, that, that what you just described is something I was sort of focused on, we started the project on this kind of obnoxious mess, and some beautiful writing that I loved. And I didn't understand the complexities of what you just described, until I've gone all the way through the whole life. And, you know, late in his life, he he started to write more explicitly about his interest in gender fluidity and in gender role playing and in a kind of vulnerability in his intimate life. He never published that during his lifetime, but his family has allowed some of this material to be published, especially in the novel called the Garden of Eden, which is not my favorite in terms of Hemingway, great work. But in terms of understanding Hemingway, the man, it's really fascinating. You see a man, his wife is sort of transitioning to male, I would say in the story, and they bring in another woman into the relationship. So there's a polyamory component to this, the husband becomes kind of the female in bed with her, the wife who's more of the becoming more of the husband, and then this other woman, and it's very interesting and relatable to us today, in a way that in his lifetime, I think, you know, what, if he couldn't publish it, let's put it that way.

Alex Ferrari 48:48
Right. I mean, it be interesting to see how, because and there's that whole concept now kancil culture, and you know, like, you know, oh, you can't say that you can't do this. You can't do that. There's a lot of stuff in Hemingway, that is arguably like, when's that? When's that shoe gonna drop? And he second now, when is it? When is someone going to go? Well, we can't we got to pull out these books that I mean, Hemingway's, which, what do you think? I don't want to talk about canceled culture in general, but specifically with Hemingway? Why do you think that he kind of transcends that? Because there's nothing like if they're, if they're knocking out, you know, the Swedish chef, and, and Dr. Seuss, I mean, anyways, a much easier target than Dr. Seuss. So what do you Yeah, makes his work kind of almost impenetrable to that kind of, you know, what makes him stand away from that?

Lynn Novick 49:43
Yeah, you know, we'll see how it all plays out.

Alex Ferrari 49:46
We're still early.

Lynn Novick 49:49
And I'm glad we're having a conversation as a society about you know, reevaluating these icons of the past and looking at them honestly for who they really were and what they really said. And what They say about us good and bad. And I think that's healthy. And I'm not big on the Pantheon, where you can only have so many people up on Mount Rushmore, or you know, it can only be four writers and you have to pick, I think we have room for a lot of people to be read and discussed and to whose voices matter. And it certainly shouldn't just be Hemingway by any means. But taking him out of the equation is a mistake, too, because he helps us understand some of the problems and challenges in his limitations, as well as his strengths, raises incredibly offensive words, hurtful words, he, there's anti semitism in his work that I personally find deeply offensive. But it doesn't mean that I don't want to read this on all survivors, it means that when I do read this, I'm also rises, I'm going to be thinking about anti semitism in our culture, and why does it exist? Does it still exist? Why would you know, what does it say about the people who read this book then? and loved it? You know, it's in other words, it's part of our history that we have to face, like it or not. And there's also potentially a critique of those things in there, too, if you want to look at it that way.

Alex Ferrari 51:10
I mean, look, you know, look at Mark Twain. I mean, you look you read Huck Finn. I mean, he's saying some stuff. That's probably not the most PC stuff in the world nowadays to listen, but I always find it, especially in history, and you're much more more of a historian than I am. But from my, my, my limited perspective is in history. It is a product of its time, and has to be looked through those that lens. If it's being brought into today's world, there's a conversation to go, you know, what, what they said, there isn't appropriate from our point of view, they're just like, and I promise you and everyone listening in 100 years, they're going to be looking at stuff that we're doing and going Yeah, well, we really the social media thing, not really the best idea, you know, you know, polluting the entire planet and killing ourselves. So not denying the global warming, not the smartest thing. So we're going to be judged as well. So

Lynn Novick 52:04
I think we should be and we should be right. Yeah, look, I mean, just because you brought him up Shakespeare, there's racism, there's anti semitism, there's misogyny, you know, and we don't just say, well, we're not going to read Shakespeare or we aren't going to ignore those things. We're going to have that conversation. You know,

Alex Ferrari 52:21
it's as a teaching tool, I feel it's a teaching more than anything. With my daughter's with my daughters, as I'm watching things sometimes now, you know, things that I grew up mechanical things I grew up with. I mean, I'm stuffed suffice on TV, some episodes of Tom and Jerry, some Looney Tunes episodes, which are straight up just racist, completely racist. And we didn't think twice about it. And then my daughters will watch something. And they'll point out what is that? And then there's a conversation to be had about it. It's a teaching tool at this point in the game, but you can't sanitize it. Because,

Lynn Novick 52:57
right when,

Alex Ferrari 52:58
let's say a child is sanitized from all of that. And when they hit that, imagine getting hit with racism for the first time at 30. Yeah, you can't. It's a difficult, like the concept of racism, like you've

Lynn Novick 53:10
been so sheltered. Now. It's out there, right?

Alex Ferrari 53:13
You shouldn't really

Lynn Novick 53:14
Yeah, I do think with children's literature and children's books and children's media, it's maybe a little bit different criteria, right. And for adults, because we have the tools hopefully to kind of have that critique in conversation. We're working on a film, Ken and Sarah Botstein and I about America's response to the Holocaust. Right? So we're, and we're trying to understand anti semitism as a factor of life in Germany, and we came across a book that the Nazis put out a picture book, about the horrible Jews and how they are, you know, subhuman. And, you know, we'll destroy you and put you in the beautiful illustrations, incredible, you know, with a devil. And I mean, if you were a kid reading that you would just, it's captivating. So I kind of think, well, maybe for children's literature, we have to have different criteria, because children don't have the framework

Alex Ferrari 54:06
or the tools

Lynn Novick 54:07
to read that. Right. Exactly. So I understand the impulse to remove some Dr. Seuss books, because, and that was done by the estate, when they decided they didn't want these books out there anymore. You know, the cat in the hat is still great.

Alex Ferrari 54:21
Look at the cat hat is still great. Yeah. And it's, it's, it's, we're living in very interesting times, and I'm as a documentarian, I'm assuming you're looking around going, Jesus, I'm just pulled there's so much I want to say right now, there's so many different projects I want to do. But out of all the projects you've done, which is the most difficult which is the one that was the longest, just even if it wasn't timewise just difficult to get through because you've tackled some tough subject matter.

Lynn Novick 54:48
I you know, I think, truly the Vietnam War series and the college behind bars which we were working on, more or less at the same time, both were dealing with enormous trauma traumatic extreme. variances and tragedy. And cause behind bars was also an uplifting story of transformation. But there's tragedy and devastating human experience within it. So and the Vietnam War is just an unending tragedy. So spending the time to get to know people who are still carrying that loss and grief, unprocessed, and anger and rage and disillusionment, especially with our country. As we said before, sort of, you know, we weren't always the good guys, and our leaders lied to us and let us down and told us we were there for one reason, or other reasons, or the reasons kept changing, or said, we were winning when we weren't or minimize casualties on all sides, just the kind of the betrayal, I would say, of the American government, of the people by the government, and the Vietnamese government. Not a whole lot better, by the way. So you just have epic tragedy on all sides, kind of sitting with that, for all those years was

Alex Ferrari 56:02
difficult to to me day in, day out. I've been emotionally spiritually it must been rough.

Lynn Novick 56:09
Yeah. and spending time with the people who were still carrying that weight. And then, you know, watching the film, as it evolved with some of the veterans that we got to know and some of the people who protested the war and still felt very raw about it. It was it was really painful, I think. So that that experience that sits with me, and there are some days both on both of those projects of, especially filming interviews with people who shared extremely difficult stories and really open themselves up in ways that I have never experienced before. was just a profound experience that I will never forget.

Alex Ferrari 56:51
Now, I have to ask you, I because I'm not I just need to know your opinion. What do you feel about the rise of the docu series? Oh, of Tiger, King of those kind of, you know, that's why I want I know you cringe right there for people that watching she cringed. I want to know what a true documentarian who's, you know, considered a very serious award winning someone who's deadly serious about what you do. For debt. You know, for decades now, there is a rise of docu series, and some are really good. Some are, you know, Tiger King is just what it is. I'm not specifically asking you to comment on specific ones unless you'd like to, but just in general, the whole rise of docu series, because there are some docu series that are fascinating to watch.

Lynn Novick 57:38
Absolutely, absolutely.

Alex Ferrari 57:40
We just, which is the one that we just want. My wife was watching the one on the Menendez brothers, and now that there's a whole movement to free them Menendez brothers, and I'm like, are you like, there's a bunch of millennials? Oh, like freedom. They were like, What is going on? And watch that whole series? My wife and I were just like, are we free Brittany? Like that, you know, that whole thing? That was a fascinating document. She's just sitting there going again, and please. Well, you can do

Lynn Novick 58:07
it. I'm just curious, oh, wait into this. I don't I you know, I look. Sometimes I feel there's a very fine line between telling someone's story and exploiting them and sensationalizing them and actually using them. And, you know, and sort of having the it's really a reality TV kind of ethos in the documentary, space clothing or whatever, right? And so the people are kind of performing, you know, outsize version of themselves like Hemingway did. Right. But you know, they're not there. They're, yeah, they're on camera. So but, you know, how much are they able to really have agency and that maybe a lot? You know, there's it's just it gets very complicated, I think in terms of what is a documentary and what is kind of a performance. Now, everybody, when there's a camera on them, including me, right now, we all perform to some degree, we're, you know, if I were just talking to you on the street, it would be a different conversation. We all know that. But if you are being filmed, and you're sort of the more you act outrageous, and the more you just play it up, the more you're going to be on screen, then you know, that's what happens. So everybody gets it, and everyone is part of that. So some So anyway, I think some of the some of it is in that mode, right? And Tiger King I would say I didn't watch the whole thing I heard it was great. It was beginning of the pandemic entertaining, entertaining as heck back great. It totally entertaining. But after a while, I just thought, where's this all going? I don't know if I really care in the end. So

Alex Ferrari 59:47
it was it was it was a I think the timing of that release. It was the beginning of the pandemic. That's why I was at home. And everybody was like, What is this? I saw it come across my screen. I was like, what I saw my wife I was like, why are you watching this? And I'm like, because I it's the pandemic and there's nothing I gotta watch this. And it was a UK it was it was but it was a train wreck. It was a train wreck and you were watching the train wreck and that is very reality show style stuff. Whereas in you know Oscar winning documentaries like searching for sugar man, or, or the wire? Is it the wire or the Yeah, the

Lynn Novick 1:00:22
wire is actually not a documentary. A great TV. No,

Alex Ferrari 1:00:26
no, the one about the guy who, who won the Oscar. Yeah, man, a man or a white man on what? You watch those kinds of stories and you're just like, Oh, my God, that's like amazing storytelling.

Lynn Novick 1:00:38
I, you know, I look, I mean, I think a docu series is wonderful, because it's like reading a novel or having an extended podcast where you really dive in and get to know people and a story from multiple perspectives and over time. So if you listen to cereal for eight hours, you get really sucked into Who are these people. And there's different ways to think about this. And, you know, if it's artfully done, it's totally captivating. And I'm really thrilled that these that there's a huge audience for this kind of storytelling and these kind of stories to be told. I just when it gets into the sort of sensational, almost exploitation, exploitative realm. I get uncomfortable. So like making a murderer, right. That was fascinating. Right? You know, that was landmark docu series. I'm not sure in the end, that they fully gave you all the information you needed. They sort of shielded certain parts of the story from the audience. I think that is problematic. I loved oj Made in America. I thought that was one of the greatest amazing share brilliance. Yeah, absolutely.

Alex Ferrari 1:01:43
But there's, but I think at the end, that opens the appetite for other documentaries. And I think that's a good thing. You know, so Tiger King probably brought in a generation or a bunch of audience to the concept of a docu series. And now there'll be more interested in might be watching, you know, one of your projects or college behind bars or something along those lines, because they associated the docu series. I could jump into them. It just yeah, I think it helps everybody. It does help everyone, even though some of it might be more exploitive. It does open up hopefully the audience to other great documentaries.

Lynn Novick 1:02:15
I agree. And to get back to what you said at the beginning. It's about real people. You know, so there's something absolutely fascinating about this is not an actor, right? So person doing their thing, whatever it is. This is not somebody wearing a costume,

Alex Ferrari 1:02:30
right? Or superheroes outfit or a giant lizard or giant girls. But yeah,

Lynn Novick 1:02:36
there's something is absolutely fascinating for us as human beings to be eavesdrop on somebody else's life.

Alex Ferrari 1:02:42
What's the voyeuristic is that voyeuristic thing that you know why voyeurism is such a powerful thing. I mean, Hitchcock knew that extremely well.

Lynn Novick 1:02:50
I know, I was thinking

Alex Ferrari 1:02:52
extremely well. We're all fascinated, like, Who's What? What's going on behind that closed door out there? What's going on? And that's what documentaries do. They peek you through the door like yours. Like in Hemingway, you're seeing things that were not made public, you know, and you're seeing things behind the scenes that are really, you know, almost voyeuristic in a way. I had one other question for you in regards to because the kind of the kind of documentary you are is you tell the story. You tell the truth. You put it all out there. But there are documentarians and filmmakers who put themselves in the story. They're the guy they're the narrator. The supersize me the Michael Moore, the michael moore's very famously, who put themselves in the documentary, how do you what do you feel about those kind of stories? And that kind of, I mean, just not specifically just filmmakers, but just, it's a different kind of documentary?

Lynn Novick 1:03:41
Yeah, it's wonderful. I mean, I think in a way, it's very honest, because then you know, who's telling you this story? Here's the guy or the woman whose story this is there's no kind of objective, anonymous, invisible force of story, God, whatever. It's, here's the person who's you know, Michael Moore is going to walk you around and tell you what it is. And I think if it works, it can be really powerful. I actually admire filmmakers for being brave enough to put themselves in. And, you know, be in front of the camera. I hate to do that. My partner is a psychiatrist. His name is Ken Rosenberg, and he's also a documentary filmmaker. And he when I first met him, which was five years ago, he said, I'm working on a film. And it's about serious mental illness in America. And he, he filmed at the LA, the emergency room in LA for a number of years, and people who were in psychotic states, and then followed them over time. And as he was working on the film, he realized he needed to put himself in it, which is why so he ended up basically narrating it and being on camera, talking about his own story of his sister's descent into schizophrenia and how she died and how he'd been carrying this burden as a doctor who couldn't help his own sister and how many families suffered so and he very consciously chose to use himself and his story. To kind of ground the film, and so then, you know, well who's telling me this story? And why should I care. And it was, you know, he didn't start out wanting to do that. But it was a really powerful device was also helpful for him to exercise his own demons and tell the story. The film is called Bedlam. And he got to DuPont last year. I'm very proud of him. It's Yeah, so but it was a really good example of the power of the on camera filmmaker, being inside the story and helping you guide you through it, and also being really transparent about why this story is even being told in the first place. So it can really work well.

Alex Ferrari 1:05:34
Yeah, it's a way to connect the audience to the subject matter sometimes, because something's like jazz or baseball, you don't need someone walking you through it. It's not a weird, it'd be weird. Like, Hey, hi, how you doing? I'm Alex. And we're gonna back in the day like that's just like, it seems very kind of kitschy, and it doesn't really like something you would see on Sunday at like three o'clock on. Unlike you're not even local public access, it would just be like, it's a weird thing. But certain topics like supersize me was all about him going through the process. He's the subject, you know, which was, I mean, I mean, he literally changed McDonald's. I know. Like, it was remarkable, that whole world. And I have a couple questions I want to I asked all my guests. What advice would you give a documentarian wanting to break into the film business and into the business of making documentaries today?

Lynn Novick 1:06:29
I'm of two minds.

Alex Ferrari 1:06:31
Let's explore less explicit. Yeah.

Lynn Novick 1:06:34
You know, I think, you know, be sure you're passionate about the story you want to tell? And why you want to tell it and really drill down on that, why you care about it, and what you can say that hasn't been said. And then most important, how will that affect the people who you're going to be filming? which is sort of back to our Tiger King point? You know, is this going to be something that will, your subjects will be okay with when it's over. And I'm not talking about expos day of, you know, corporate malfeasance. If you want to make a documentary about Purdue pharma and the sacklers. Go for it. They deserve whatever bad things can happen to them as far

Alex Ferrari 1:07:13
as I'm concerned.

Lynn Novick 1:07:14
Right. But if you're talking about ordinary people, and you're gonna write so but if you're gonna film just your neighbor, and their relationship with their dog, or something like the truffle hunters, let's say, you saw that right? So is this, why are you doing it? And what are you trying to say? And is it honorable to our larger point, but if you're passionate, and you have a story that you think needs to be told, then you should go for it.

Alex Ferrari 1:07:39
And it's so affordable to do it nowadays? I mean, the cameras are expensive. It's super inexpensive and made before you had to get the film camera and the dad and all that stuff. I'm assuming you guys shot some film back. Yeah. And cut it on flatbed. And

Lynn Novick 1:07:54
the four guys who repaired the scene bags went out of business about 20 years ago. But yes, yes. infrastructure of that world. So, you know, yeah, I think the mode of production is much cheaper and more available and more democratized. You can film it on your iPhone, you can cut it on your laptop, you can put it out on YouTube, you know, so the barrier to entry is zero. So it's more just, is the story worth telling? Is it really important? Is it gonna be worth your spending X amount of time of your life to tell this story?

Alex Ferrari 1:08:22
Now, what is the lesson that took you the longest to learn whether in the film industry or in life? Oh, wow.

Lynn Novick 1:08:31
That's such a profound question. Not sure I can answer it. A few things come to mind. The longest to learn. I've learned a lot of lessons. So I, you know, pop this, I don't know if that took me the longest to learn. But it's something I hold on to is how important it is to just be present. And especially now, it's so hard because we're so distracted. I haven't looked at my phone the entire time we've been talking. And that's maybe a record, you know. So, to really, but that's, you know, I'm here with you. I'm not doing anything else. And that's great. We've had a great conversation. And I think we lose that so easily. Just, you know, yeah. How often have I been doing something and I get distracted, and then I'm lost. And then I don't come back to where I was. And so trying staying focused and being present. And just letting things happen because you are present is really, really important. And I think it's it takes a lot of discipline to do that. Especially now it's really really hard.

Alex Ferrari 1:09:35
And three of your favorite films or documentaries of all time.

Lynn Novick 1:09:40
Oh, wow. Okay, well films of all time. I don't have the Godfather way up there on high on the list. Yes. Which, you know, I don't know that's a desert island movie. I could watch it over and over again. So there's there's a few others. I've just documentaries. There's so many I don't know. That's really hard to say. Wish I was prepared for that I have a list.

Alex Ferrari 1:10:02
What comes to what comes to the top of your head?

Lynn Novick 1:10:05
Well, interestingly, under Francis Ford Coppola sort of genre the hearts of darkness. As such, it writes

Alex Ferrari 1:10:12
Eleanor Eleanor Coppola hits Wow. Oh my god, what

Lynn Novick 1:10:17
an amazing documentary amazing documentary. It's about the making of Apocalypse. Now, for anyone who doesn't know an apocalypse now, it's kind of a flawed film, but has moments of brilliance in it. And her telling him how challenging that was. I wasn't a filmmaker when I saw it. But it really stuck with me, eyes on the prize, which was a series on PBS in the 80s, about the civil rights movement, had a huge profound impression on me because it was first time I'd seen that kind of storytelling, just regular people who were witnesses and participants in history, telling their stories. It's such an important historic experiences of our country that I had read about in books, but I did not understand and seeing eyes on the prize brought that epic time in our history, vividly to life and just indelible ways. So that's way up there on the list for me,

Alex Ferrari 1:11:07
well, Lim, it has been an absolute pleasure talking to you all things documentary, and I tell everybody out there to please go watch Hemingway and all of your films, honestly. I mean, if you if you've got like a year or two to put away cuz it's gonna take you a minute to watch it. How many hours have you like, I read somewhere, like 80 hours or something like

Lynn Novick 1:11:29
that, if you like that, but it's been 30 years.

Alex Ferrari 1:11:31
Right? So I mean, it's not like you just did that last week. I mean, it is, but but Thank you, sir. Thank you so much for doing what you do and fighting the good fight as a documentarian and telling the truth out there and helping get a little bit bit of clarity on your subject matter. So thank you so much. I appreciate it.

Lynn Novick 1:11:48
Thank you, Alex. It was a great conversation.

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IFH 464: How to Make Money with Your Film for 10 Years with Mike Dion

This week, I wanted to pick the brain of a brilliant filmmaker and Filmtrepreneur, Mike Dion. Mike is an award-winning filmmaker, marketing strategist, and multimedia storyteller who has made a living over the last 20+ years applying all the tools needed by a Filmtrepreneur. He’s found his niche creating documentaries of adventurous brevets and transcontinental cycling races across the US, Mexico, and Canada. 

By using the core concepts of the Filmtrepreneur Method, he has been able to continually make money with his films for over a decade.
These core principles are:

  • Find a Niche Audience
  • Be of Service to that audience
  • Create a Film and Products they need or want
  • Create ancillary products that service that community
  • Build multiple revenue streams

Mike has produced globally distributed feature-length projects like Hair I Go Again, Inspired to Ride, Reveal The Path, Where The Yellowstone Goes, and Ride the Divide that can be streamed across major platforms like Netflix, Amazon, and iTunes. 

On June 7, 2014, forty-five cyclists from around the world set out on the inaugural Trans Am Bike Race, following the famed TransAmerica Trail. Their mission is to cover 4,233 miles in one enormous stage race, traversing through ten states in a transcontinental adventure of epic proportions. Inspired to Ride follows a handful of cyclists from around the world as they race unsupported in the inaugural year, with four cinematographers, cameras flying in the sky, and GoPro’s galore. 

Here’s a peak of Mike’s latest documentary, Hair We Go Again: Facing a midlife crossroads, two longtime friends risk everything as they set out to fulfill their dreams of achieving rock & roll stardom. The first and last chances happen only once as their improbable journey is chronicled in the feature-length documentary, Hair I Go Again.

One of the reasons I invited Mike on the show was to have him share what he’s doing, how he’s selling content, what’s making money, and what’s not making money. In 2008, he created Mike Dion Productions which original content like films, strategy, and branded content for social media, marketing, etc.

In 2012,  he paired with his producing partner, Hunter Weeks for his directorial debut documentary film, Reveal the PathA genre-defying adventure film that contemplates what it means to live an inspired life using the bicycle as a mechanism to explore, dream and discover.

In true Mike Dion niche-storytelling fashion, one of his first producer/editor gigs was the award-winning feature film about the Tour Divide Race in 2010 titled, Ride the Divide. The film weaves the story of three characters’ experiences with immense mountain beauty and small-town culture as they attempt to pedal from Banff, Canada to a small, dusty crossing on the Mexican border.

The Tour Divide Race is basically a mountain bike race that traverses over 2700 miles along the Great Divide Mountain Bike Route.

The COVID pandemic has required everyone to profoundly change how we budget, prep, and produce a feature film or television show project in order to work safely and effectively. So this is a very educational episode if you are looking to learn how to safely shoot a feature film during COVID and how to make money from it.

Enjoy my informative conversation with Mike Dion.

Right-click here to download the MP3

Alex Ferrari 2:32
I'd like to welcome to the show, Mike Dion. Man, how you doing Mike?

Mike Dion 3:44
Doing good. Thank you.

Alex Ferrari 3:46
Good man, thank you so much for coming on the show man. I, our mutual friend kiya kieso, who's also a friend of the show, then on the show as well. She has been talking about you for as long as I've known her. She's like you and Mike have to get together. You guys think alike. You got to do all this stuff. And you and I've been so busy. We've been just going back and forth trying to figure out times for us to actually do so we finally did this. And when I started to dig in deep into what you're doing men, you are the personification of my book come to life. It is it is you. It's like you, you got my copy of Rise of the film entrepreneur and went back in time. And like I'm gonna do this before anybody does, like you were doing everything I talked about and rise the film entrepreneur years ago, almost a decade now ago, when it wasn't cool. And it wasn't the thing to do and self distribution was like, Are you insane? What are you doing? You are building up this, this, this this mini Empire business that you've built over the years and I was just so blown away so I needed to bring on the show. So you can share all your secrets on how you do this so other filmmakers can follow your path. So before we get started, man, how did you get into the Business

Mike Dion 5:01
actually went to film school back in the day in an amazing film school at university You know, I'm sure we've all heard of it. So I was started off there graduated in the early 90s. And luckily enough there were some films being shot in Montana the year that I graduated far and away A River Runs Through It. And luckily enough Professor virus goddess on set for for these, you know, crazy crazy s films getting to hang out with Ron Howard and Tom Cruise and Brad Pitt and Robert Redford. But I think interestingly enough, you know, kind of having this chip on your on your shoulder, it's like, I should be directing these films, I shouldn't be like charging walkie talkie batteries for you know, for Ron Howard's this, you know

Alex Ferrari 5:45
how to be a film student. Oh,

Mike Dion 5:46
my God, look back on that I'm gonna use Silly child. But I think what was interesting about that is I almost got, you know, it's like, this was too big this Hollywood stuff was was was too big. So it almost kind of made it okay then to go get a job with a local video production company and start doing commercials and shooting and producing and editing and everything else. So that's kind of where it all started way back in the day.

Alex Ferrari 6:12
Now, you the movie that kind of launched you into this, this film entrepreneurial business model, if I may, if I may, coined my own word was ride the divide. Now ride to divide, please tell people what rider divide is and who is it aimed at as far as an audience is concerned?

Mike Dion 6:31
Sure thing, right. The divide is a feature length documentary film, that covered an inaugural mountain bike race from Canada to Mexico, and was centered on this cycling, ultra endurance cycling bikepacking. And back in the day, this was kind of a very under the radar event, it's the antithesis to things like the Tour de France. It's the opposite of that, where it's all self supported. There's no teams. And it wasn't really directed at anybody, it was one of those pure passion projects where here's this crazy event, we should capture it to the best of our ability, and then see what happens to it. And, you know, what, could have just been a YouTube video with some effort in the editing and the packaging actually became a real film that, you know, went on to do great things.

Alex Ferrari 7:23
So, so the take me through the process, because there was no Rise of the entrepreneur, there was no education, there's no information about what you're doing. Like there is today. So how did you come to understand like, Okay, well, we've made this movie, obviously, our audience is one of our audiences is bikers and people who like to mountain bike and who are bike enthusiasts and cycle a cycle enthusiasm. How did you begin to put everything together? Like, wait a minute, let's target these people. And how did you target into that? Was it 2010 2010? Early

Mike Dion 7:56
2010 is so

Alex Ferrari 7:57
so Microsoft's my space? My Space was all the rage. So there was no there was no Facebook ads yet there was wasn't no

Mike Dion 8:05
ads, Facebook was Facebook existed and sure existed, but yeah, there was we're spending money on ads then.

Alex Ferrari 8:12
Right? Exactly. There was no targeting like you could do now to find an audience and target and all that. So it was it was a lot more difficult back then. So how did you so how did you start figuring this out?

Mike Dion 8:22
I think the mindset came, the film got into the Vail Film Festival, and it, you know, actually won Best adventure film at the Vale Film Festival and we packed the screening through our own efforts of putting the word out there. It's like, hey, our film is finally done. Come see it. So people traveled to Vail to come watch the film. And when we sold out there were people standing in the back of the room watching this film. And in my mind, it's it was like, the Vail Film Festival is collecting all the ticket sales from this and we're not getting anything we're not writing any of this. So So that gave me almost it's like, Well, shit, I'm gonna start booking my own my own theaters. And one thing that you know, being that it is sports, there was a ski film director Warren Miller I don't know if you ever heard of Warren Miller's ski films but he's been around forever and I remember being a kid going and watching Warren milewski films in auditoriums and things like that so so he kind of had this model where take a film on tour you know, book it book an auditorium or theater sell tickets to the passionate skiers and and kind of have prizes and giveaways and can you have a have a good time so that you know having that as a kid but then wanting to it's like, you know, monetize, collect my own ticket sales. Well, that kind of started it off. And then you know, we booked the the boulder Theatre in Boulder, Colorado, which was 160 seat theater and we sold 550 tickets and had Gregory Allen isikoff perform the music who was from Boulder and also had some sound songs in the film itself. So that was the beginning of What kind of kicked off? It's like I'm taking control of this thing.

Alex Ferrari 10:03
Yeah, cuz you did you even try to go down that the traditional distribution route?

Mike Dion 10:08
Yeah, most definitely. So we did get the film side with new video, which is an aggregator which then got bought out and became cinna dime. So the cinah dime did get us into iTunes and and did get us a tiny Netflix deal super freakin tiny Netflix deal. And it got us into the the digital platforms. But then we also, you know, we're continuing the path of putting on our own events, putting our own DVDs up on Amazon and, you know, direct to consumer type mentality of sales.

Alex Ferrari 10:45
It's so obvious because I missed. So that was your first experience. But did you? Did you get like, I don't say the word screwed. But it wasn't like it wasn't a distributor, it was an aggregator you were dealing with mostly?

Mike Dion 10:56
Yeah, well, yep. So we know they treated us pretty good for, you know, up until about year six or so payments kind of stopped for a while I think as as they kind of transitioned from new video to send a dime payments stopped. But But and there was a good year and a half where payments didn't happen, but then they started making good on on things. So I haven't been royally screwed knock on wood, by by anybody yet. But, you know, we haven't really kind of gone down the path of, you know, I can recognize that a shady situation, perhaps and you know, having enough belief in myself, it's like, No, I don't need you. This doesn't feel right. I'm gonna, I'm not going to choose you.

Alex Ferrari 11:46
Fair enough. Now, you say that you put the word out? How did you actually start cultivating this audience?

Mike Dion 11:52
Yeah, I think Facebook was you know, it was early, it was early on and and Facebook and actually Twitter, were using using Twitter. But then as we would put on our own sort of theatrical screening events, we tried to the best of our ability to connect with local bike shops and advocacy groups and partners in any city that did have potentially newsletter lists and email lists and their own fan bases. So so definitely as much partnership mentality as we could do to help spread the word and then even forums, thinking back

Alex Ferrari 12:29
Oh, yeah, oh, no,

Mike Dion 12:30
we're a thing. message

Alex Ferrari 12:31
boards, message boards, message

Mike Dion 12:32
boards. Absolutely. So it was it was everything and everything, just kind of taking them that that mentality of a PR type person,

Alex Ferrari 12:41
but you were going after cyclists and

Mike Dion 12:43
absolutely.

Alex Ferrari 12:45
So you're going to message boards about cycling and bicycle enthusiasts and anything dealing with that, that niche, if you will, that kind of audience and just starting to pound them as much as you could. That's something I was doing in 2005, with a little short film that was aimed at independent filmmakers to teach them how to make a low budget independent film. And I did it instinctively kind of like you. I was just like, just kind of figuring it out. Like Wait a minute, the audience is here. I've got a product for them. Maybe I should connect these guys.

Mike Dion 13:14
These are my people. How do I present what I just created to my people?

Alex Ferrari 13:18
Right, exactly. And that's, that's amazing. So you start building it up? Did you start figuring out email yet at this point, as far as grabbing email lists, and how important is an email list to you in your business model now, huge,

Mike Dion 13:30
massive email list is freaking massive. And so we did cobble together a WordPress website. And we did start collecting emails from there and then did get sort of a merchant sort of aspect on to this cobbled together. WordPress.

Alex Ferrari 13:50
Yeah.

Mike Dion 13:51
And it was early EA junkie.

Alex Ferrari 13:55
Oh, you did Oh, you use eg I use the junk

Mike Dion 13:58
Yeah. junkie. So eat junkie. How was the merchant piece to this cobbled together? A WordPress site and and, you know, we've kind of put that together and then what was interesting, we finished the website and then I think put put a link on on on Facebook or something woke up the next morning and there was like seven DVD sales. And it's like, isn't

Alex Ferrari 14:20
that isn't that something isn't isn't that the most amazing feel? Like when I when I did that for the first time when I launched because I've been talking to my I was talking to my audience for months, and they had trailers and people were like, excited about this DVD. And the second I hit send on that email. Like it was like, I don't know two maybe like 500 people I collected over the over whatever. And I did it manually. There was no email service. It was just like a manually sending it out to people back in the day. You can't see and all of a sudden I would just hear Pay Pal emails. Ding ding, ding, ding, ding ding. It was just the best, but then you had to fulfill it and that was that. My God

Mike Dion 14:59
you It's like, I still I fulfilled everything out of out of my out of this freakin house for the last 10 years, it's, you know, our garage has been filled with with boxes that it times. But, you know, that's, that's the battle. It's that is the game and, you know, in because I'm fulfilling everything I also get on a postcard to write a little thank you note, you know, john, thank you exclamation mark, Mike Dion put it in the package. So, you know, 98% of everything I've shipped out of here, people have got a little, you know, signed, thank you card for me in over the last 10 years. So it's that I think it's that kind of mentality and strategy and thinking and caring about an audience if someone's going to go through the effort of whipping out a credit card and sending you, you know, money? Or should we not be appreciative for that?

Alex Ferrari 15:53
No, absolutely. Because a lot of times, you know, filmmakers, a lot of times Think of it as almost transactional. And it's not really grassroots, it's not really building a community. And it's because, look, it's daunting to build a community, it's daunting, and it's time consuming, you know, this as well as it takes years, to build a passionate community, you have to provide a tremendous amount of value, you have to give them what they're looking for. It takes time, it takes time, but, but I think you could attest to this, once that audience is built, and that relationship is solid, you can build upon that, and continue to make new products and new films. And that's what you've kind of done.

Mike Dion 16:32
Yeah, it's it's to us ecommerce type men, you know, it's customer lifetime value. So by putting in the effort of building a customer, and or a fan, you've now then you have this customer lifetime value, where if you do then have a new project, and you want to send an email list, hey, here's my next Kickstarter, you hit send. And within 10 days, there's $25,000, you know, right, because in an account because of you know, of that effort that you just said you put into, into that audience building.

Alex Ferrari 17:06
And then also you were doing films in this niche because you just truly loved this niche. Like you didn't do this, like all the money's in biking movies.

Mike Dion 17:15
We should, you know, horror films are doing pretty good. Let's go make a horror film. It's like no one ever said, there's great money in bikepacking films, let's go make a second documentary said no one ever

Alex Ferrari 17:27
write but but once you figure it out, but this is something you truly enjoy. And you've been able to figure out how to monetize this for not just a year or two or not for one or one project or two, you've built an essentially a business a full blown business around this, right?

Mike Dion 17:41
Yeah. And when you say monetize, it's, you know, it's really just creating products for these particular people, and then making the products available to them. And the products just happened to be a film A t shirt, a poster and experience how to piece of content. So, you know, I think we go into too much strategy of, of, you know, what, you know, what's the hot commodity? Right now? It's, it's like, no, if

Alex Ferrari 18:13
you were to go create a product, what would the product be that that you enjoy putting out to your audience? And that, and that's the thing that filmmakers don't get is like, Don't Don't just because it's art, and I get it, sometimes it's art, but art, it's an expensive art form. So if you're going to do something that's expensive, you really need to fit or it's going to take a year of your life, if you want to get paid for that in some way, shape, or form. Even if it is art, you really need to go who's going to watch this? And that question is rarely asked I find with independent films in general, like, Who is this targeting? Who is this aimed at? Who's gonna watch this?

Mike Dion 18:45
Yeah, you know, to, if I often think of this, like, as a startup, you know, let's just like to have a startup mentality, I'm gonna go create a SaaS product, or I'm going to go, you know, create some consumer, packaged good, you know, almost kind of take on the thought process of I'm going to go on creating, if this is a startup, if this film is a startup, exactly, to your point, who's the audience? How is it packaged? How are you, you know, what's the what's the sales mechanism, you know, for this? How are we going to continue to create customers for for this particular product? You know, I think from films, we get into this release, launch works for three months, and then it kind of dies. But if you've got a nutrition bar, if that's your product, are you going to market that for three months? And then it's like, well, that was near the end of my promotion for this awesome nutrition bar I just made now you're gonna continue daily, weekly basis for years upon years upon years, marketing your product, so

Alex Ferrari 19:53
yeah, and that's the thing that that films you're right because films that like they think there's a shelf life, a lot of times films Sometimes they might, there might be a shelf life like, oh, that came out in 2019. I can't watch that. If the if the pandemic has taught us anything, I've gone back to movies, I've watched their 2001 2002 I've gone back and watch old series that I don't remember anymore. And started watching those again. It's it, there is no shelf life. And by the way, ask any of the studios, if there's a shelf life to their, to their libraries, are you kidding me? You know, I mean, Spielberg still makes 5 million a year, he said, I think I heard some more 5 million a year off of Jaws, residuals,

Mike Dion 20:32
I get it, but it's a great story is going to have a shelf life forever. And I'm not sure if you're familiar, I don't read a whole lot of books. But there's a book perennial seller by Ryan Holiday.

Alex Ferrari 20:49
I know, right? Yeah, I know. Right. So

Mike Dion 20:51
he's a perennial seller is the idea of if you're going to put the time and energy into creating a piece of art, whether it happens to be a painting, or a book, or a film, or, or music, put in the extra energy and effort to make it a story that's got staying power, that you're going to surprise and delight the world with this piece of art that you put all this extra thought and energy into. And because it now does rise above and has potential staying power, it becomes something that you can continue to market to 7 billion people in the world. No one's ever going to, you know, fully know your piece of art. So you can continue to market it for your entire life and still not reach every potential person who could appreciate watching it or seeing it or hearing it.

Alex Ferrari 21:46
Right. And if you can figure out a way to automate that process, like with because a website's open 24 hours a day, seven days a week, 365 a year. So it's not like you have a lemonade stand that you have to close up after a certain time. If you figure out a way to automate that meaning like you put out content into the world that they click on and like, oh, there's this or I watched this video, oh, look, there's a link to the movie. If you're able to automate that. That is that's where that's where you start really getting into passive income and really start building that stuff. I've built my entire business around that like my I've built this universe of indie film, hustle, and bulletproof screenwriting and all these other companies around this, this model of this ecosystem that I've created, and it's constantly working for me 24 hours a day, seven days a week. And not only am I'm being able to get money from it, but I'm helping people. I'm educating people, I'm helping them on their journeys, my books, I'm assuming the same thing with your movies. They just they just, every day I checked, there's someone bought a book. Somewhere in the world, someone bought a book. It's an audio book, ebook every and it's constant. And when I got into the book, book publishing game, with my first two books, oh, man, I was just like, wow, this is, this is awesome. It's just good. And books are one of those things that day, just go books, just you could find a book from 20 years ago. And if it's as long as it's still relevant information. I mean, look, was it Napoleon Hill? You know, Jesus, you know, I mean, those kind of those kind of self help books, and they just go on and on and on. So do you have that same kind of?

Mike Dion 23:20
Yeah, absolutely. But you say automation, but I wouldn't, you know, let people think automation is easy, right? So, because it's it is easy after the fact. Yes, once you've put the time and energy in creating the gears of the machine that was built, then become a flywheel that have continued motion. So you know, what does automation look like its website is SEO, it's putting out YouTube videos, articles, and content and links and it is building Facebook content Instagram content, and it is putting email automations in place when two people do so but once you've put that system in place, then yes, it does have automatic

Alex Ferrari 24:05
yes situation to it. But it takes a while it takes years sometimes

Mike Dion 24:11
to put that to that strategy, right. But if you've got that mentality back again, this is my startup This is my product, this is my sales mechanism that I'm putting in place and then once it's in place 80% of it is automation and now the 20% that you're kind of putting continuing to feed the machine on a daily or weekly basis becomes easier

Alex Ferrari 24:32
right and like what you've done because you hadn't ride the divide but then to continue to feed that beast you you did inspire to ride you did reveal the path which were all like not sequels but they definitely all go together in a nice package, which of course you should sell as a as a package. But that but you kept feeding that beast over the years, as well as we'll get into the all the product lines and other things that you were built up but just on the movie standpoint, you kept feeding into Do this audience and you kept giving them new fresh content. Right?

Mike Dion 25:04
Correct. Yep. That's right. So for for good. From 2010 to about 2007, teen 2018 it was, it was exactly as you just described, that was a full the full time job really putting out, you know, films and content and marketing. And then, you know, 2018 or so one of the main characters in my film inspired to ride was killed in a in a cycling event and that, that only put through me back but you know, kind of the whole community so that put a wrench in thing for a few years and kind of reassessed things and did a lot more sort of freelance work and contract work. So but you know, now it's kind of coming back into the into the swing of things again, you know, with new ideas, so

Alex Ferrari 25:56
right, exactly,

Mike Dion 25:56
but no for this audience, but new distribution, media company type ideas.

Alex Ferrari 26:03
That's, that's excellent. Now, when you were when you releasing your films, did you do a theatrical self to set a theatrical runs on this stuff?

Mike Dion 26:09
Yes, every single one. And we, when the film's first came out, we would do a good foot 20 to 30 City Tour with with the film mostly, mostly in the in the western states. I'm in Colorado, and you know, a lot of cyclists between the Rocky Mountains and West so so why girl kind of hit a theatrical tour for six weeks or so. And then kind of made it available where bike shops and other entities could put on their own theatrical screenings and then almost hired a tour promoter to kind of put on on shows and and stuff like that we can a little secret weapon with that. So

Alex Ferrari 26:49
now did you did you do for walling? Or did you actually get booked?

Mike Dion 26:54
The bulk of the bulk of it was for walling. Yep. And then there was some split ticket sale splits happening as well. But the bulk of it was, was for walling, yep.

Alex Ferrari 27:05
Okay, and then did you sell products at those screenings?

Mike Dion 27:09
Most definitely. That was, that was key. So definitely merge table set up. DVDs, posters, t shirts, all set up with the merch table signing, signing posters, and, and then also to the best of our ability collecting, collecting email addresses, if we were selling our own tickets through something like for, you know, brown paper tickets or or Eventbrite or something like that, well, we then had the email address, and I even cut it for for the last film, when it was out there actually kind of had a little preview, that was nice, welcoming, welcoming people to the screening event, and saying, hey, without your cell phone, right now, I know, which is weird, because, you know, it's dark, and no one should, you know, whip out their phone, but hey, I want you to text, you know, the word inspired film to I forget what the number was 444222. And, and you'll I'm going to, you know, I'm going to select some winners from that. So, you know, that actually was a killer strategy, because then, you know, not only did I get people's phone numbers, but then they entered their email address within this. And then as the film went on to some, some film festivals, and then I mentioned, we kind of had a tour promoter that kind of took the film out on his home. So I'd be sitting at home, and all of a sudden, my phone would just like, go off with, you know, 60 text messages, you know, when he had the film out there, and then you know, that that played, and then and then I waited about 85, like 90 minutes until the film was done. And then I started texting people back. Hey, this is Mike, the director, did you hope you enjoyed the film, and people would lose their minds is like,

Alex Ferrari 28:48
Dude, that was awesome. I loved it.

Mike Dion 28:50
Thank you. So, I'll just have unique strategies, right, you know, having fun with with this whole game?

Alex Ferrari 28:56
Now, did you talk a little bit about hosting your own screenings? How did you do well, with those hosts your own screenings,

Mike Dion 29:02
some of them would would break even some of them, you know, made 1000s some of them made hundreds, some of them lost $100. But, but what I, you know, the goodwill and, you know, creating a fan and having that face to face communication, and then having them potentially go tell a few people. And then if we do you know, again, your earlier question about an email list? Well, no, I haven't, you know, to be able to if I lost money, I now have 70 emails that over the next five years, I likely generated 1000s and 1000s of dollars from those 70 people who showed up at a screening earlier on so so that's kind of how I see that.

Alex Ferrari 29:50
So yeah, when you when if you get 70 people to come up to a screening for a documentary about bike riding. They're pretty passionate, targeted people. They are more unlikely that the percentage and imagine of them purchasing another product, or watching another movie or renting something else you did, or and it's very high, because that's

Mike Dion 30:13
when I'd say 70 was the, you know, between 70 and 250 is generally the screenings

Alex Ferrari 30:19
weren't, and that's, that's worth the price of admission, if you broke, even you're winning, if you lose 100 bucks, you're winning, you know, unless

Mike Dion 30:26
you've got that lifetime value measure structure

Alex Ferrari 30:30
infrastructure in place. Yeah, if you have if you have the infrastructure in place to take advantage of the kind of opportunity to to better serve that that potential customer. All the better. Absolutely. Now, I was always wondering about those sorts of screening things, but and I also saw that you sold credits to your film. We'll be right back after a word from our sponsor. And now back to the show. Yeah, a little bit here and there for like, 25 bucks or something like that, which

Mike Dion 31:06
is, yeah,

Alex Ferrari 31:06
you want your name in the movie credits. 25 bucks, it was like that do anything? Did you make any money with that?

Mike Dion 31:12
So we still it. Let's see, for the kicks inspire tribes inspired to rides Kickstarter, we did that. And then with this new thing we're doing now, you know, as we're editing this new thing, where I've kind of got a founding members sort of thing happening where Yeah, you do get your name in the credits and, and you get to win the actual camera that shot the original, right, the divide, we haven't talked about what our Td 10 is. But I think if you do it in a cool way, then then yes, I think it's, it's,

it's cool.

Alex Ferrari 31:47
It's a cool thing. But it's also it builds your community, it builds the audience, it builds the niche, and you're connecting with them, like they really are invested in you. Because now My name is on that movie. So now you've created a much more even passionate,

Mike Dion 32:03
right, especially knowing that these films are on iTunes, and these bigger platforms will then it becomes bragging rights. It's like, Dude, come over, we'll watch this, you'll see my name go buy. In the credit roll.

Alex Ferrari 32:16
I think as filmmakers, we forget the power of a credit because we are like, we can just type in our own names because we made the movie so it's not that big of a deal for us. But for for as they we'd like to call them normies. Because we're Mike, we're Carnival folk, we're Carnival folk.

Mike Dion 32:32
Yeah,

Alex Ferrari 32:33
we are Carnival folk, and there's no question about it. So, but carnie and accardi is the normies they would lose their mind and like, Oh my God, if they imagine being in a theater, and seeing your name pop up for the first time. Oh my god, that would be massive. So and if you sell them for 25 bucks a pop? Why not? It's like, or whatever the price is, but still, it's a great, great strategy.

Mike Dion 32:57
Yeah, and there's sort of packages Where? Yeah, as we're kind of working on this RTD 10. If you could also, you know, with the movie poster, we're creating a new movie posters, you know, again, selling an associate producer or producer credit, which, you know, so many how many producers, you know, buy their way into the credits anyway, so,

Alex Ferrari 33:14
well, there's that that too. So yeah, there's, you know, I've, you know, when I was making films, sometimes you'll see like six, seven executive producers, or produced by credits because they like, well, he gave me the grip truck. And you know, he, he brought the cameras so I didn't have to pay for that for the shoot. So, you know, you do what you got to do at the beginning. Like when you're coming up, you do you know, you do whatever you can. And sometimes it's still even as you're going, you know, if you can sell an executive producer credit for five grand. That's, that takes me two minutes. That's, that makes, that's more than any attorney on the planet.

Mike Dion 33:50
Yeah, yeah. It's, again, if you look at this as as a game, you know, carny game or whatever, it's, you know, you get, you know, hey, Step right up.

Alex Ferrari 34:05
No, we didn't look as as filmmakers, we all gotta hustle and do whatever we can. But at the end of the day, we're providing that person who buys a credit experience and bragging rights and an IMDb credit and there's value to that. And I remember I sold I bought I think, originally I might have when I was first starting, I might have bought like, an associate producer credit for like 20 bucks. I was like, Yes, I have an IMDb credit. That's awesome. But everybody that was like 2000 or 996 I think it was 97 or whatever it was when I did it but um, but yeah, it's it's a thrill when you especially when you're just starting out or you just want that that little shiny executive producer credit on there as well. And there's different packages too. You could sell like premiere tickets and other things like that as well. Correct?

Mike Dion 34:53
Yeah, exactly. So it's, it's, again, how can you surprise and delight your audience with whether it be a credit or a unique piece of piece of merchandise or a bundle or a signed movie poster or whatever. So again, it's a utilize the indie music industry, you know, as a lot, you know, from from an example that I kind of steal. I'm kinda like a sponge. It's like, what industry? Can I steal ideas from that work with what I'm kind of doing at the moment? And, you know, I think, you know, traveling musicians putting on tours and selling merchandise and, and putting bundles together and packages together. I think as much as we can look out into other industries. And I'd like I mean, I mentioned, you know, software as a service. Yeah. What ideas can you get from the SAS startup company that you could utilize as, as a filmmaker and strategy and marketing. So be open to getting outside of this little bubble of like, I hope I get into a film festival and someone discovers me, it's like, screw that.

Alex Ferrari 35:57
No, you've got it in today's world is because it's so much harder to make. I mean, even when you were starting out in 2010, and when I was coming up in 2005, with selling stuff, it was easier to make money, like, you know, I sold 1000s of DVDs, back then, now, it's so much harder to generate revenue, because the audience is more, there's so much more competition, these platforms are taking a whole bunch of we'll get into the platforms in a minute. But it's just harder, the more you can control multiple revenue streams, outside of the standard distribution model, which is what you've done, the better you because if sales go down to the DVD, but the T shirts are killing it, because they just happen to be really cool t shirts. All I all the better. And what's to say, you know, three years later, you

Mike Dion 36:41
can't drop a new t shirt, just like a band would, you know, here's our new, you know, designs, here's three new designs, and then you even go to Facebook and Instagram. It's like, Hey, here's five concepts, pick, you know, what are your favorite and then it becomes community engagement. And then you know, the your audience picked the two winners, and now you go produce those. And you're documenting that whole process, you're in the, in the ink printing, you know, facility, videotaping them making it, they're now available, you know, are and then throughout that whole process, you've got them for sale for pre order up on the website. So you've already probably maybe sold four or $5,000 as they're being made. And then once they're made, then you're documenting the shipping out, which generates just more buzz and more interest. So

Alex Ferrari 37:27
Mike, you're talking dirty to me Stop it. Just stop it. Stop it. Pre orders packing stop. And it's just dirty talk, sir. It's so wonderful to talk to someone who gets it. Like, it's just such a wonderful, I'm assuming it's the same for you. Because there's not many people you can actually have a conversation about this with this. I this

Mike Dion 37:48
is you know, like people say are you passionate filmmaker. I I appreciate the art and the steps of Yeah, we documentary filmmakers, we made it we wear a lot of hats. We're shooting we're editing where we're everything else. But this strategy of marketing, dude, that to your point, it's like, Oh, stop talking to me about that. That's exciting. To me. It's like, no, let's try it. Let's see if it works.

Alex Ferrari 38:13
Exactly, exactly. And that's what I always gets me excited as well. I mean, I'm an art. I'm an artist, I'm a filmmaker, I love doing that. But I also love the business side. I also love the marketing side, I also love being able to think about how to put it all together. And it to me that gets me really, really excited. It most filmmakers just I just want to make a movie,

Mike Dion 38:32
right? But it's that that that marketing stuff is dirty. I'm a director, I just want to direct I just want to go from film to film and direct. And that's awesome. That's great.

Alex Ferrari 38:41
If you if you could do it, and I can promise you that's that's 2% of the entire industry that gets to do that as like, like just go and direct and not think about anything else and someone else handles it. Those days are are gone. And there's a small, maybe two to 5% of all directors trying to direct the movie in the world. Get that privilege. And and I've spoken to many of those directors on the show who had this and even they and I promise you like me, the bigger the guy or gal that I talked to. They all still have to hustle to get the next project. It's so fascinating. You know, we were talking to somebody the other day and we were talking about Spielberg. And I'm like, yeah, Spielberg couldn't get money for Lincoln. He had to go hustle his money for Lincoln. Scorsese couldn't get silenced, made. He tried 20 years and he had to go hustle money from India to make it happen. Now he's hustling Netflix, but that's a whole other conversation. Netflix just keeps giving him up to $100 million to dh Robert De Niro. Jesus, but but that's the thing. They always have to hustle and it never stops. It never stops for anybody no matter who you are. You still got to go do it. But the level that we're talking about, which is the indie level, you definitely can't hustle. You can't stop that hustle

Mike Dion 39:58
no with no question. As business you know what company do you have you ever worked for or, or know out there that you don't have to put in an eight hour day? You know what, even if you have a regular corporate job, you're still working eight hours a day. What? It's just, you know, as indie filmmakers, it's like we're just doing we're still putting in eight to 10 to 12 hour days of work. Right.

Alex Ferrari 40:21
Exactly, exactly. Now, how big apart get I'm assuming before physical media was, you know, DVDs and blu rays and that was that was a much bigger deal four or five years ago? What part does it play still to this day?

Mike Dion 40:38
What I haven't put out a whole lot like a new film and you know, in the last three years so you know, I don't have what a new product would do. But I just know from you know, from a library of stuff Absolutely. DVDs have have dropped off however you know, DVDs are still selling on a weekly basis from our we've I've now kind of moved from WordPress to Shopify so Shopify site is kind of our main platform now and then Amazon but absolutely dropped off but you know, they're still selling on a weekly basis physical items like you know, t shirts and bundles you know, do well as they're marketed you know, just from the kind of set it and forget it standpoint. You know, when you put effort into it, people making it aware that it exists whether it be Facebook Can you know, retargeting on Facebook ads or, or an email drop with you know, 10% off or, or something then yeah, they move but but again, it's effort. You're selling your products.

Alex Ferrari 41:43
Right, exactly. And physical products I know depending on the physical product will still do well. And DVD people keep saying Oh, it's dead. It's not dead. It's not that it's still making money man. I know guys. We're making a lot of money but it depends on the niche depends on who it is. Where it is some places in the world. Still DVD is the things still, Netflix still sell still does that the DVD by mail thing? Nobody likes to be Oh, yeah, they don't like to talk about it. But it is still a thing. Red Box is huge. I still

Mike Dion 42:17
still you know, outside of front of my grocery store. I still saw I see people in front of the red box. Yeah, so

Alex Ferrari 42:23
so it's still it's still going. And if you could get a Redbox deal. Oh my god, those things are so Oh, we could talk offline. I could tell you the numbers. Oh my god, it's it's insane, insane. Best distribution deal on the planet right now if you get a good Redbox deal, but anyway, we'll talk about that later. But, um, but yeah, like I saw some, like special wood covered DVD additions and things like that, that you were selling for premium, like 50 bones. But that's something that the collector wants.

Mike Dion 42:52
Right? Right. Yeah, that goes back to right the divide, we did put a bundle together, we It was a wood wood box with a laser engraved sort of top and then inside was a book and a T shirt. And do this goes yeah, you just don't you just want a man is back quite a few, quite a few years. So and we did. We did sort of a live thing with with a fan, you know, a few weeks ago, and he was you know, they're kind of, you know, talking in on his, on his bookshelf behind him was one of those boxes, like from 2010. And like, holy crap, dude, you saved that. He's like, No, dude, it's of course,

Alex Ferrari 43:30
it's a wood. It's a wooden case for a DVD, what am I going to do throw it away.

Mike Dion 43:35
And I'll walk into bike shops and whatnot. And there's, you know, one of my posters, you know, sitting up in a corner somewhere, you know, in a bike shop, and then we got we shipped out probably 6000 posters over the last 10 years between all the films. Yeah.

Alex Ferrari 43:53
And that's and that's, that's, I'm assuming a good profit margin on those things.

Mike Dion 43:59
Some of them were profit, and then some of them just happen to be you know, as we, like, you mentioned earlier, when we went into a city for a theatrical event, I you know, I sent posters to all of the bike shops in that particular city with the letter and everything else just to you know, build buzz and everything else. So it's, and then with with some Kickstarter campaigns, in bundles, and things like that, you know, any posters,

Alex Ferrari 44:25
right? And the thing is to like thinking about it, because I've been in bike shops I have I have a bike I'm not anywhere near what you guys do, but I ride, not to divide I just ride but that hobby is expensive. And bike riders spend money. Like it's not just buying a $200 bike you're talking about I've seen bikes, the six $7,000 it's like right, and they and MPN they're very passionate about riding so they will spend money so as a niche audience to provide products for them. is not a bad one to pick.

Mike Dion 45:02
No, you're absolutely right. And it is interesting. So we helped produce another documentary called hair I go again, which was sort of about, you know, kind of like where where are they now from an 80s you know, hair hair metal band. And And what was interesting is like, I think I got spoiled exactly what you just described, here's this middle class upper middle class demographic with with cycling and then we were pushing out this Hara go again, documentary, with, you know, a different sort of niche and, and, man, it just would, it didn't, it did. Okay. But man, it wasn't doing what I got what I got spoiled. You're doing with with the cycling projects,

Alex Ferrari 45:43
right? And people always ask me like, how do you make money with independent filmmakers? Everyone's broke, I'm like, Well, you know, it's just about providing a service and things like that. But a lot of people come into the game, trying to try to just grab money and try to take advantage of filmmakers and things like that. And I feel that filmmakers are the most abused demographic of an audience ever. And they start with film school. Like it starts with starts with paying obscene amounts of money for film school, which you're not going to get an ROI on for a decade, if you're one of the lucky ones that can actually make a career out of it. In film school, so it's I feel that they're just constantly being abused and abused.

Mike Dion 46:20
And then even like the film festival, it's like, oh, it's the please choose me. Industry. It's like, please choose me. Please choose me. It's like, yeah, we we've, we've been. Oh, yeah. No, that's a whole nother topic.

Alex Ferrari 46:34
Yeah. And the whole please choose me. And I think what you've been doing for a long time, and what I talk about in my book, and what I've been doing as long time is to take control, stop asking for permission, start building out your own systems, or building out your own infrastructure. So you can make a living doing this.

Mike Dion 46:48
Can I get an amen?

Alex Ferrari 46:51
preach brother free. Now, um, I saw I see that you use you use Vimeo and msph acts prior to that before Vimeo bought them for sales of your own T. VOD, do you and I saw that it was making me wrong. Some of them are on iTunes, or all of them are on iTunes and all the major TV platforms as well.

Mike Dion 47:11
Correct? Yep. And you know, even though Yeah, is, you know, I put as much effort into as much as I can control. I then, you know, as many places as I can get it from a traditional standpoint with iTunes and Amazon on demand and things like that. Absolutely. And, you know, I know people are like, what's the best platform for my film? It's like, there isn't a best platform. It's like any platform you can get on is the right platform to be on. So

Alex Ferrari 47:38
if you can drive traffic, it's, of course, it's all about driving traffic and but I was gonna ask you what part is t VOD doing well for you because I've been saying for a while now that T VOD. Unless you can drive traffic is pretty much dead for the independent filmmaker. If you could drive traffic, there's still some hope but people's did they've just stopped and I know probably back when these were released. T VOD was still think people are still renting but they don't rent as much anymore. Because everyone's just got used to that whole subscription model. Like I you know, I pay I pay I pay $10 a month I expect to get all these movies eventually.

Mike Dion 48:15
That's exactly right. Now we've been Yeah, Netflix is kind of rude. You know, ruined it, you know, going back a couple years ago and even more so even more so now but but again, it's it's like you've got to keep at it as many places as you can get then frickin do it and you know, yeah, things have have dropped off but you know, there's still there's still sales happening on Vimeo on demand there's still sales on iTunes there's still sales on Amazon on on demand. There's still you know, every place the film is placed. Our jet is generating some some revenue still even

Alex Ferrari 48:55
still to this day on all these films.

Mike Dion 48:57
Yeah, it's you know, granted, they're old old now. So it's not 10s of 1000s of dollars a month but it's absolutely on a daily basis like you said with your book on a daily basis the films are being sold somewhere

Alex Ferrari 49:09
and that adds up you know, and it's something you created 10 years ago is still making you money. And a lot of it's a lot of it is passive even right because it's just out there in the ecosystem that's a that's a win win and it's not going to a distributor somewhere who's smoking a cigar and going Haha, like you know, that image of that cigar that distributor it's it's actually monies going to you and you are controlling that revenue stream because you decided to self distribute. And also I was gonna ask you how dense is this market for movies like documentaries about bike riding, because I haven't seen a tremendous amount of them in my travels

Mike Dion 49:50
not in the cycling world. You know, I think so many there's so much free content up on YouTube for from from cycling and and you You know that the extreme stuff and like Red Bull is kind of got the market on the extreme side of things, which, you know, they put a ton of stuff out for free but you know, with this ultra endurance type stuff that I've put out there, it's, you know, there isn't that much out there and, and I've got the mentality of you know, this is premium. This is premium content. This is a premium story, it's got, you know, great music and tremendous emotion built into into this storytelling. It's, it's a professionally packaged film. And, and there's really no place you can watch the film, you know, for free Unless, of course it was it's on a TV network or something like that, where there's, you know, advertising on it or something like that. So pretty much every place my films are, are either rental or are transactional in nature.

Alex Ferrari 50:51
And you don't you haven't gotten into the A VOD world or s VOD world.

Mike Dion 50:55
Some of them have ended up there. I'm super intrigued by, by by the Avon type stuff. And that's, I'm almost worked what I'm working on right now, again, with the whole, you know, screw the gatekeepers. It's like I'm actually working on building out my own bike packing media company as you should you know, where it's where we're going. It's it's almost kind of merging, you know, Netflix and masterclass calm for bikepackers. So it's going to be video content and how to content and, you know, on our own apps, and what i

Alex Ferrari 51:28
will i can i can after after we get off the air I can I can guide you in this process,

Mike Dion 51:34
then, I've been down that for the last month I've been doing tons of demos and chatting with with folks. And the deeper I go into it, the more My mind is absolutely being being blown. So

Alex Ferrari 51:46
Oh yeah, we could talk I could, I could definitely give you some, whatever advice I could give you, for sure, but of itself. And I saw another product that you created, which was in which is why I talked about in the book, educational products, educational products are so powerful because they tap into an emotion or a need of something that the audience really wants to learn about. And it's when you can tap into emotion of an audience member or a customer that's when you can really make a difference in their life. So something like which was your educational product called bike back a bike packing secrets, which was sold for like 80 bucks about how to backpack properly with all these stars and it's like 10 hours something ridiculous like that. And I looked at that I'm like, oh God, he gets it so well. Oh my god. And it's just and that's just and that's all digital. So that's there's no packing because you're not packing 10 hours of DVDs

Mike Dion 52:39
is exactly right. Yep.

Alex Ferrari 52:42
And then it did well,

Mike Dion 52:43
it did do do well when so with with um, you know, it was stuff that we would put on the DVD extras you know, how to you know, bipac and how you know, the gear and whatnot so, so then then it was you know, people a again mentioned you know, Netflix is ruining it because their people expect it to be free for with their subscriptions. So that the thesis what was you know, people are more willing to pay for information than they are content. So that's kind of where that came from, let's actually package you know incredible how to information what became masterclass calm. So this was, you know, perhaps the precursor to when when masterclass calm kind of started doing, doing their thing, and then bundled it up and put it in a website together and marketed it from a strategy, strategy standpoint, put ad dollars behind it, and, and you're right, what, what my production costs were probably $2,000 to actually go shoot this how to content, whereas, so it cost nothing to shoot and create. And there was not a whole lot of editing involved. But then you know, the payoff is the strategy now the strategy about how to package in marketing and putting it out to your audience, right, and

Alex Ferrari 53:59
you're feeding in you're feeding the audience what something that they really want you to be giving them data, and it's an audience that you've already you've already gathered them. You're like you love my movies. I know you like but you like bike, bike riding and bike packing. Here's a course on how to do it properly. Here's a T shirt because you want to represent, here's a cool poster for your wall. And then you just start adding different product lines, different things. What other ancillary product lines did you create, like, I mean, I'm assuming sweatshirts and T shirts. What are the things that you put together?

Mike Dion 54:32
t shirts, sweatshirts, posters, DVDs, blu rays, were the bulk of it, and then just some unique little one off items here, here and there. Like we took a bunch of titanium bike tubing and chopped it up into sections and put a USB drive so you've got a titanium bikes on that USB drive with a 4k version of the film, so so I guess that The bulk of it and you know nothing too, you know, absolutely, absolutely crazy. And then from, from the T shirts side of things, you know, we've, you know, use our own printer, but then also some print on demand type stuff, which, you know, did okay, but not great. So I guess that's as

Alex Ferrari 55:16
crazy as we got. But then, of course, selling credits, educational products, all these other these, these are all revenue streams, these are all for sure these are all there and then you use also Kickstarter to kind of get things going for each of these projects.

Mike Dion 55:28
Yeah, so Yep, exactly. So the inspired to write film was made. So the Kickstarter for Inspire to ride, which went back to to 2017 was to kind of kickstart the world premiere. And the hook was, what if I could invite the entire world to this world premieres. So we had the, you know, the athletes kind of come to Denver, Colorado, and again, back to the How to tech content before the film for three or four hours. Earlier that day, we put on sort of a summit. So I kind of had a film festival mentality. It's like, when you go to a film festival, you will you attend panels, and you and you kind of have discussions about you know, different topics. So we kind of had sort of how to summit type things going on throughout throughout the day, before the film in the theater, but then we again, the whole inviting the world's we, we sold tickets to people around the world could attend. And this was before live streaming became, you know, was the thing I think, I think YouTube Live, you know, just started later in 2017. So we were kind of getting cobbling together, live events, live streaming events. And we had actually, like 40 people from 40 different countries bought a ticket in tuned, tuned in to, to kind of have this summit that we put on. And then when the film screened, we did utilize VHS. So when the film screened, everyone got their email around the world to watch the film. And then at the end of the film, they could tune back into our live stream to watch the q&a and everything after that did did really well.

Alex Ferrari 57:11
Yeah, and the A lot of times filmmakers underestimate the international market. A lot a lot everyone here in the States. only think about Oh, it's just the US May we can and I may be the UK with a generally just focus on the US. Yes, us is a very large markets are one of the largest markets, I think it still is the largest market in the world. But take it from someone who's got an international podcast, and sells products, digital products online all the time. International is huge. And there's so many people who Imagine if you're living in Nepal, and I've had it and they just like I want to tune in and watch this. Like, because there's no way I'll ever get to go to this thing. I can't afford it. It's just the other side of the world. But for 50 bucks or whatever. 30 bucks. I can log in and watch it that is so powerful. Absolutely. Yep. You're right. And I'm assuming there's bike riders all over the world.

Mike Dion 58:17
Absolutely. And yeah, UK is is a big market for us. Yeah, yeah. Europe and UK in particular has been huge.

Alex Ferrari 58:24
Now, did you? Did you ever approach any promotional partners to help you market or sell this like bike shops or bike brands or anything like this

Mike Dion 58:32
some brands, you know, it was you know, can you know difficult to get a lot of brands to say yes, some brands have have said yes. But I think it's just you know, a lot like trying to go out and find an investor for your indie film or, or again, trying to get into into a festival or something. Do there's still a ton of nose even though even though I've kind of got the three films, you know, that have done well. It's like I can't call up specialized and you know, say Oh, yeah, Mike, you're here I'm here. Now we're going to 350 $1,000 for your next project. I I still don't have that and you know, perhaps haven't put the the same amount of energy energy into it that I should have but it's still a struggle and perhaps, you know, I don't know where we kind of are going with this but I'm still you know, the direct to consumer. It's like I would much rather put my time and energy into again using the frame surprise and delight 1000s of people who appreciate I would much rather try to presale $25,000 worth of my next thing to this audience who I put the time and energy into then trying you know, of course if a sponsor is going to throw me money great, but it's still a struggle there. You know, to get a yes is difficult.

Alex Ferrari 59:49
Yeah. The hustle is real, sir. The hustle is real. Yeah, always, always hustle admit always hustling. We'll be right back after a word. from our sponsor. And now back to the show. Now, I know we talked a little bit about you've mentioned it a couple times RTD 10. Can you talk a little bit about that?

Mike Dion 1:00:14
Yes, right, the divide had its 10 year anniversary last year. So kind of in the middle of the pandemic, you know, we kind of put a virtual event together to kind of celebrate the 10 year anniversary of the film and in brought some some Oh, geez in from sort of the divide bikepacking sort of world and attic and kind of did a cool, sort of three, four hour again, sort of interview type type thing. And then then we watch nail the film with a lot of the people that athletes who were part of the original, right, right the divide, and then as part of again, with bundling, it's like the tickets were, were $10. But you could also then order, again to the pre order, and RTD 10 bundle, which was a new version of the RTD 10 filled with a new poster and new packaging. So we're actually working on on that right now, which is going to be so RTD 10 is going is is right the device, 10 year anniversary box set. And it's still working on what's going to be inside the box set, but there's only going to be 1000 of them ever created. So you know, like the official movie poster will be one of 1000 to have 1000 hand hand number and then probably some some new physical items and T shirts. And and this is where you're getting some brands on board. Hey, brands, do you want to you know, send us 1000 of something that we could put into this box that bundle? So that's kind of where what we're working on? And

Alex Ferrari 1:01:47
what is that going to retail for it just out of curiosity,

Mike Dion 1:01:49
the it'll probably be $125 for this box, that bundle

Alex Ferrari 1:01:58
is kind of 125 bucks times 1000 that's not bad, man.

Mike Dion 1:02:04
That's pretty good. And then and then it's it's a new version of the film. So wait, so the film is back in the edit bay. So we're telling the same story. But anywhere from 25 to 40% of the footage will be different. So potentially new music and, and new scenes and new stories because we ended up with 170 hours of footage from tumor, you know, covering the events so so now it's like it's the same story but you're seeing new new unique scenes and awesome habit, which then I think could really inspire people to like, go back and watch the original to see what's different and then how it is totally different. And then it's also a new film that ends up on iTunes and all the other platforms so and we get to go hopefully pandemic providing some some live events and back to our whole sort of what we do.

Alex Ferrari 1:02:53
That's amazing man. Again, it's been such a just such a pleasure talking to you man and talking to some of the cats it before we get go before we get before we finish, I want to ask you a few questions to ask all my guests. What advice would you give a filmmaker trying to break into the business today?

Mike Dion 1:03:08
break into the business? You said the word of the hustle is real man. It's like hustle, get on the phone network, make connections. You know, do what you can do. Gosh it dude and anymore. It's like, again, this fricking iPhone, you know, I'm holding I just saw that DGI just came out with a brand new frickin drone that that you know, fits in your hand to to get aerials. It's like you can go create whatever the note whatever you want. So just get out there and do it hustle make

Alex Ferrari 1:03:40
Yeah, exactly. Now what is the lesson that took you the longest to learn whether in the film business or in life man

Mike Dion 1:03:54
I don't know. Um, gosh, the longest? I don't know. Let's hit the next one. Let's

Alex Ferrari 1:04:03
come back to that one three of your favorite films of all time.

Mike Dion 1:04:07
Ah, freakin Lost Boys. Just so good. So good. It's like I was in dating myself but dude that came out when I was was in college and it was like a midnight screening of Lost Boys and got we were just drunk him you know having a crazy time up in the balcony watching the Lost Boys and and then you know, bought the DVD DVD of that film and just watched it over and over and over again.

Alex Ferrari 1:04:36
Can I tell you my last story? Yes, please. Okay, first. So first of all lost boys. Arguably the coolest vampires of all time. Cinema cinematic vampires near dark pretty close to it but but they would argue the coolest looking pitchers coolest vampires. A buddy of mine was an actor in Lost Boys to not the one they made the direct their direct sequel. That is Didn't get finished. They shot footage, but never finished it. So this is the story. The story was that you remember when Kiefer Sutherland got impaled? Right when he didn't like blow up or sparkle? Or, or something. Sorry, did you hear the tone in my voice when I said you know he didn't blow up or anything so he's in like the in the coroner's office and they pull the they pull the horns out, and he comes back to life. That's how they were gonna start the whole thing and then he was gonna and then all his guys. I think some of his guys actually did blow up but he didn't. So he would they he just breaks out of the thing. And he's just starts grabbing the first people and starts vamping out on them to build up his crew want my buddy was going to be one of those vampires. They shot a bunch of scenes. And then like I think a week into it, someone one of the director walks up to everybody. I was like, we are we're announcement everybody. We're closing down the production because Mr. sutherlin has decided to move on to another project instead. And that was young, and he went on to do young guns. He wanted to go do Young Guns instead of Lost Boys too. So we never got to see a loss boys to I don't even know if Joe Schumacher was directing it or not. But that is the story. That is a little tidbit little Lost Boys trivia.

Mike Dion 1:06:19
That's amazing. I had no freaking clue. I remember my first time in Santa Santa Cruz going holy crap. This is Santa Clara man. This is the bridge that they were hanging from.

Alex Ferrari 1:06:32
Alright, so the other two other two?

Mike Dion 1:06:34
I don't know. I think Lost Boys. You know, that whole discussion covered? You know, number two and number three is fair enough.

Alex Ferrari 1:06:40
Fair enough. And do you want to go back to that other question or just let it go?

Mike Dion 1:06:44
Say it again. rephrase it.

Alex Ferrari 1:06:46
What is the lesson that took you the longest to learn whether in the film business or in life?

Mike Dion 1:06:52
Did Yeah, I think I've always had the mentality of you know, don't burn your bridges. Yeah. I think that's just you know, holes hold so true. And of course, I I've probably burned you know, a bridge or two my time but man I think that is don't burn your bridges.

Alex Ferrari 1:07:18
You know, I ever I had a running gag with a lot of the guys I used to work with who were working in my my VFX company and take like, Alex, you don't nuke bridges. You don't you don't burn bridges, you nuke bridges. I'm like, yeah, that's a thing. And when you're younger, you do things like that. But as you get older, you start realizing how small this business really is. And from someone who talks to people on a daily basis interviews and stuff. I'll talk like, look you Nokia I Nokia there's like it's if you and I just met, Oh, I know kale, you know, it's in a few screwed if I screwed key over or you screwed it, you see what I mean? It's so it's such a small business. And that's something that filmmakers really need to understand. They think it's huge. It is not, it is a very, very small, even these big guys who I talked to sometimes on the show, who are very established filmmakers and big, you know, big making $200 million movies. They'll start talking about like, Oh, this guy connected me I'm like, Oh, really, he connected that other guy too. And oh, he's like, it's just fascinating how small the business is. And it gets smaller on a daily basis. It's pretty good. So that's great advice. Don't burn your bridges. Now, Mike, it's been a pleasure talking to you, brother, where can people find you and everything that you're doing?

Mike Dion 1:08:34
Probably, you know, the easiest, gosh, I don't know, Mike do calm is a frickin really old website. I haven't updated it forever. But there's some contact information in there. The new project RTD 10, calm is a place to kind of go, that website will evolve and change as the project kind of goes through its evolution over the next three to three to six months, if you want to check out sort of the Shopify site inspired to ride it is, is that sites done, you know, incredible amounts of revenue from that site. So if you want to see a site that's kind of one of those direct to consumer sites that's actually generated some great revenue, you could check inspired to write it out. Hit me up on LinkedIn, if you want to talk biz.

Alex Ferrari 1:09:19
That's great. And I'll put all the up put those links in the show notes. Mike, man, thank you again, for coming on the show. Man. It has been an absolute pleasure talking to someone who gets it. Who's been doing it. You're an Oji in the film shoprunner space, sir. So

Mike Dion 1:09:32
I appreciate that. Appreciate your time.

Alex Ferrari 1:09:37
I want to thank Mike for coming on the show and not only dropping his knowledge bombs, but providing inspiration to filmmakers around the world that it can be done you can sustain yourself as a filmmaker doing what you love to do. Thank you so much, Mike. If you want to get links to anything we spoke about in this episode, head over to the show notes at indie film hustle.com Ford slash four six, four. And if you haven't already, head over to film, biz book calm and pick up a copy of Rise of the film intrapreneur how to turn your independent film into a money making business. It has become a Amazon number one bestseller and continues to surprise me how many books that we continue to sell day in, day out month in, month out. It's pretty, pretty inspirational. So please pick that book up. It will definitely change the way you make films. Thank you so much for listening, guys. As always keep that also going. Keep that dream alive. Stay safe out there, and I'll talk to you soon.

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IFH 457: Will Netflix Destroy the Last Blockbuster

The Last Blockbuster with Taylor Morden

Many of the tribe know that I spent thousands of hours working in a mom and pop video store throughout my high school years. This is why I’m so excited to bring you today’s show. We have Taylor Morden, director, and producer of the nostalgia documentary, The Last Blockbuster (2020). And if you want to know how to sell a movie to Netflix, just make a documentary about the company Netflix helped destroy. 

The Last Blockbuster is a fun, nostalgic feature length documentary film about the rise and fall of Blockbuster video and how one small town store managed to outlast a corporate giant.

In 2017, when Morden started filming the Blockbuster documentary, there were only 13 blockbusters around the United States. You need to listen to him recount the moment he got the idea to produce The Last Blockbuster and all the ways the universe aligned for this project. We talked a great deal about his distribution plan, the challenges indie filmmakers face, and his company PopMotion Pictures.

Enjoy my nostalgic conversation with Taylor Morden.

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EPISODE TRANSCRIPT

Alex Ferrari 0:01
I'd like to welcome to the show Taylor Morden. Man. How you doing Taylor?

Taylor Morden 0:17
Doing great, Alex. Thanks for having me. Thank you, man,

Alex Ferrari 0:20
you by far have the coolest backdrop of anybody I've ever recorded with Ben very nice. Art directed sir.

Taylor Morden 0:27
It was my my COVID art project was just keep upping the zoom call background over and over again. I mean, I look back at old interviews of me and there's different backgrounds every time it's it's come a long way.

Alex Ferrari 0:39
I have that. That is the video from Hollywood video right in the background.

Taylor Morden 0:42
Yeah, yeah, I had the old neon sign

Alex Ferrari 0:45
how'd you get the app?

Taylor Morden 0:47
There was a couple selling it on Craigslist or Facebook marketplace or something. And I saw and they had the whole the Hollywood video sign but the word Hollywood is like 50 feet long. And I'm 12 feet tall. So I asked him you know, can I buy just the word video and it was an old neon sign so I had to like take it apart had been sitting in the dirt and clean it and do all this and then converted it to LED and hung it on my wall.

Alex Ferrari 1:13
man that's that's a different level of cool sir.

Taylor Morden 1:17
different level of nerdy I think he's saying nerdy

Alex Ferrari 1:19
nerdy Look, man, I got a Yoda behind me. So you know, not too far behind you, sir. So before we get started, man and go down the nostalgia road that is video stores and blockbuster in your amazing documentary. How did you become a filmmaker? Why did you want to become a filmmaker?

Taylor Morden 1:37
Yeah, I so I in the 90s I'm aging myself a little bit. I was when I was a kid in high school. The school had a VHS camcorder, like the big you know, put it up on your shoulder uses full size VHS tapes. And that was my first introduction to video. We never, you know, could afford a video camera at home or anything like that. So I would check it out from the school is very small school. So they would know like have the video cameras out, Taylor's got it. And I would do all my projects, you know, school projects. If I if I could get out of writing a five page report by doing a five minute video. I did that all through high school. And I loved it and you know kind of got the bug in my senior year the school invested in Premiere 1.0. We had a soap some kind of video capture card we had to plug the VCR into the computer,

Alex Ferrari 2:29
an RCA RCA capture card and RCA

Taylor Morden 2:31
RCA and it would capture at like 320 resolution 320 by one. Whatever that ratio is for four by three, you know. It was bad. And then it kind of got out of it after high school but I loved it. I did a ton of like little goofy videos with my friends kind of got out of it after high school because I was more into music. I was playing in bands. I wanted to be like a rock star and tour the world. Put out albums and do all that. And I did. And I was always a little involved in our music videos. You know that was like, Oh yeah, that's right. I do love video. And then after college, I got my, my job was flash animator. I got a digital arts degree. And I was doing those flash intros on websites that you couldn't skip that everybody hated.

Alex Ferrari 3:18
So for people listening, I just need to stop for a second. Because Yeah, a Macromedia Flash. If it was

Taylor Morden 3:26
Yeah. Before

Alex Ferrari 3:27
before, Adobe. So it was Macromedia Flash. You got a degree in, in Flash?

Taylor Morden 3:35
Yeah.

Alex Ferrari 3:36
So you got a degree in in multimedia production slash flash? money well spent. I think for a long term. It was definitely a long tail. It's essentially it's essentially me getting a degree in VHS repair.

Taylor Morden 3:48
Yes. Which was a degree at the time.

Alex Ferrari 3:52
Sure. Yeah. I'm sorry. I had to I just had to point that out. Continue.

No, no, no, you're very much correct. And then you know, around 2010 2011 Apple killed flash basically, they just said we're not going to support it on our iPhones and iPads and then the whole internet went, Oh, okay, well, we're not going to use it anymore. And it was gone. And so also at that time, video was taking the place of that, you know, broadband was everywhere, you could put a video on a website instead of a flash animation. So and DSLRs were getting to the point where even a struggling musician like me could afford one that could do a decent job I had the Canon T two I did okay looking video within you know, the 50 millimeter 1.8 lens that everybody had. And I started just doing video work with that like commercials and weddings and just anything you could point a camera at Real Estate shot real estate for a while. And I did that for a while and I made a decent living as a videographer in Washington, DC and then I moved back here to order Again, six years ago, and all that work dried up, because it's a small town and there aren't enough weddings and car commercials to keep me afloat. And that's sort of when I decided I wanted to try making documentary movies, I figured I have the skill set, I had a slightly better camera at that time. And I thought, maybe I can make a documentary and basically ask my wife, is it okay? If I spend a year trying to make a movie, because I'm not going to earn money. And she gave me one year, she said, you know, try it, figure out how to do it. And, you know, in a year, if it looks like it's gonna make any money, you can keep doing this. Otherwise, go get a job at Best Buy. And it's almost six years later, and I haven't had to get that job yet.

But but but the thread is always they're

Taylor Morden 5:53
always they're always hanging

Alex Ferrari 5:54
over your head, like, I believe in you. But the clock is ticking.

Taylor Morden 6:00
Go make your movies, but you know, eventually you'll have to get a real job. Yeah. And

Alex Ferrari 6:05
I've been I've been trying to get a real job now for 20 odd years. So I feel you, oh, no, you can imagine if I tell I tell my dad now or my parents now. They're like, so what do you do now? I'm like, Oh, I talk on the internet. I've got a podcast like what's a? What's a podcast? I'm like, man, I also do movies. And she's like, What? What? And they're like, Okay, do you live in Los Angeles? You have a house? Apparently you doing something. Okay. So go with God.

Taylor Morden 6:34
Right? Well, people think you're telling me make movies and they either think you're a millionaire right? Oh, you make movie your film director

Alex Ferrari 6:41
like guarantee?

Taylor Morden 6:43
Like Spielberg? Like guarantee now Can I borrow $200,000? Not sure. Or if they've ever met a filmmaker, they know. You have no money. And they're like, Oh, I'm sorry.

Alex Ferrari 6:52
Oh you're a filmmaker. That's a shame. Yeah. So that's essentially that's essentially what we get. No, it's always fascinating to to meet people outside of the the carny world that is filmmaking because we are carnies. I mean, it's just, we're corny, folks. You know, we smell of cabbage. We have small hands. Sorry. That's a reference from from Austin Powers. But no, but we are. But we are carnies in many ways that the film industry is such a small business. And it's kind of very misunderstood by people outside of the business. So they automatically think that you're super wealthy or super rich, or you're famous, or this or that. And it's it's it's really interesting, especially from the older generation, who has no idea, get a real job. I was talking Africa, I was talking to somebody who's a very accomplished screenwriter. His father was just like, when are you going to stop with this writing stuff? He could actually make get a real job. Like, but that I've won an Oscar. Yeah, play a real job, something you could do honest work with. It's just, it's hilarious. Now, I wanted to bring you on the show, man. Because you you directed this. This this, this wonderful documentary called the last blockbuster. And many people listening on the show know that I, too, worked at a video store, not the corporate, horrible corporate juggernaut that was blockbuster that just crushed the mom and pops, I worked in one of those mom and pops, and only went to blockbuster when I couldn't find a copy of something. And every time I'd walk in, I'd be like, this is amazing. They got 400 copies of something. But yet I still hated them because they took business away from us. But now I look back at blockbuster and Hollywood video. I'm just like, oh, like I kind of miss it. But you wrote this, you did this amazing documentary. I got to know. First of all, how did it get started? What did you like? Why did you say hey, blockbuster, let's do this.

Taylor Morden 8:54
Well, I loved renting videos, since I can remember since I was a kid, and it was always like, a big part of my life. And I loved it. And I would like you know, save up my allowance. So I could walk down to Hollywood video or blockbuster or the local store, read my bike and rent a VHS and take it home for the weekend and watch it four or five times that kind of thing. So you know, I'm of that generation where that was a big deal. And I've watched it kind of disappear. And then like I said, I moved here to Oregon, six years ago now. And the first week I moved here, right by my house, there was a blockbuster video that was going out of business. This was 2015. So you know they had recently corporate had gone away and I knew of blockbuster videos going away. There's not really video stores anymore. Netflix is huge. But before even our furniture arrived, you know we had like shipped it via pods. And I went to this Blockbuster Video that was closing and I bought all the DVDs. is an Xbox games and things that were 90% off and, you know $1 and bought all the things and tried to buy the, you know the blockbuster sign on the wall, but they wouldn't sell it to me. So I was excited. I was like, Oh, that's cool that this time and I just moved to had a blockbuster still Too bad it closed. And then flash forward about a year I had been driving around town and I would see another big blockbuster sign the Big Blue ticket that we all know the shape of and I thought look at that they couldn't afford to take the sign down. They just had to leave it because it's so expensive. You see him all over the country people send me pictures of them now. Once a week somebody is like did you know there's still a blockbuster? I'm like, yeah, go inside. See what you find.

Alex Ferrari 10:45
I gotta I gotta mines is a Petco. It's but they wouldn't take the damn thing down. So it's a movie ticket with Petco. I'd have to like, yep, I'm not taking that down. That's gonna cost ,

Taylor Morden 10:56
Yeah. I didn't want in Washington, DC.

Alex Ferrari 10:58
It has a cost to take that down. It must have cost a lot. It's huge. They're huge, right? They're

Taylor Morden 11:04
huge. You got to get a crane in there. It's a whole thing. If you've ever had to have a hot tub moved, you know,

Alex Ferrari 11:10
the way you said it in Washington, what?

Taylor Morden 11:12
In Washington, the one near me was a liquor store, but it was the ticket shape. And it was you know, liquor store, liquor store video

Alex Ferrari 11:20
Right?

Taylor Morden 11:20
But for some reason, one day I just did my curiosity got the better me I wanted to take a picture of the abandoned store for Instagram or something. And I stopped, and I went in. And it was like going through a time warp. It was like no one told them blockbuster had gone out of business. Like they didn't get the memo. I went in and it looked the same, it felt the same. And it smelled the same. As I remembered. It was like, Oh, it's 1999. And I'm going to rent The Phantom Menace. And it's awesome. And the only difference was this was 2017 by this point. And so it was the new Star Wars movie. And it was the new Marvel movie, where were the 200 copies up on the new release wall. So it was very nostalgic, but at the same time, exciting of like, wow, what the heck is going on here? Who is still renting movies? Because that was the other thing. It was packed with people renting DVDs.

Alex Ferrari 12:18
It's like this weird Back to the Future scene. Yeah, yeah.

Taylor Morden 12:21
I couldn't understand what was going on. And so that day, I talked to the owner and the manager and said, Hey, I'm, I'm a filmmaker. I'm doing air quotes for those listening. I'm a filmmaker. Would it be okay? If I started bringing cameras around? And just like interviewing some customers if they're okay with it, you know, I'll I won't get in your way. I'm just fascinated. And they said, Okay, that's weird. No one's really ever tried to dinner. Nobody cared at that point. And that was that was the beginning of it. I've been it's now four years later. And the movies just now out. So.

Alex Ferrari 12:59
And when you started, there was still but 13 blockbuster 12. So 12 blockbusters around the country. And then yeah,

Taylor Morden 13:08
the 13th. One was the one by my house that closed.

Alex Ferrari 13:10
Right. So it just so happened, that you you befriended the one blockbuster that's still in existence. So it just was happenstance that you move or you move to Oregon and you were close to that one. You could have moved to Alaska. All right, because that one held up for a little while. And in that whole John Oliver thing and remember John Oliver sent the jockstrap from Cinderella man or something like that. Russell Crowe to get get people to come in the store. And you know, hear like, oh, in Alaska, they've got blockbusters like that. That makes sense. There's this very bad, bad internet there. And you know, it's still a thing and it's smaller towns I okay, out. I'll buy, I'll buy

Taylor Morden 13:53
Yeah, when we started, we for sure thought the Alaska stores would outlast the Oregon store mix. We had no, we had no delusions that this was going to be the last blockbuster in the whole world. But we still thought it was an interesting story. And we're just like, well, we'll follow this store and see what happens. And we could there's like, nothing we could have done to make it happen the way it did. It was all you know, documentary filmmaking magic of being in the right place at the right time and making friends with the store before everybody was beating their door down and trying to get the exclusive.

Alex Ferrari 14:29
Right so that you were in already and well, I forgot the name of the manager and the lady who owns it. What's

Taylor Morden 14:34
Sandy

Alex Ferrari 14:34
Sandy so Sandy, Sandy. By the way, when you watch the movie, Sandy's to star, she is she is the star of the show. She She is the heart and soul of that place. She doesn't own it. She just manages it. But the whole thing is, is run because of her and she's like, ride or die like she will not know. She's not like she told her husband like I'm not retiring. I am here as long long as the store is open, and I will continue to keep. It's just amazing. So while so while your mate you you got in early in 2015, then I'm sure there was other filmmakers or other news organizations or other that wanted to come in to have that kind of same access. And Sandy's like, Oh yeah, we're good. We got somebody, we've got this filmmaker who's, who's already doing a documentary on us, and we love him. We'd love Taylor, is that basically the way it goes?

Taylor Morden 15:24
That's a little bit how it went. After I was making another movie at the same time, which ProTip Don't do that. But I was making two documentaries at once. And I brought on a partner for the blockbuster doc who had a little bit more Hollywood experience than me. He was a writer for years on Dexter's Laboratory, Powerpuff Girls, bunch of kids shows in the 90s and stuff. And he was very smart. He early on was like, hey, let's just get a little contract in place for the life rights for the story, just in case it blows up. And I think we would have been fine with that. But it was, in hindsight, it was a great idea.

Alex Ferrari 16:06
What a great,

Taylor Morden 16:08
great suggestion. Yeah. So if you're starting the documentary, and something that you think might blow up, that's a great tip is just get something in writing that says, You're the only one who can make a movie about this.

Alex Ferrari 16:20
Yeah, that doesn't use news stories and all that stuff.

Taylor Morden 16:23
Yeah, they did a ton of news stuff. But anything that was longer, even short form stuff, they they would run it by us. So Sandy would call and say, I don't know, this kid wants to do a short documentary for their college thing. Is that okay? And then we would talk to the kid and be like, What's this for? You know, you're not going to turn it into a feature or,

Alex Ferrari 16:43
you know, we don't want to have to sue. Right. That's, that's awesome. That's an amazing, that's amazing. I don't know if I might have mentioned this to you once. I know I mentioned it on this on the show once. But my when the video stores were all going out of business, hollywood video was the big one that kept going out of business around me. And I figured out to go in and buy some old videos, DVDs, and then I would sell them on Amazon. And I did a little bit here a little bit there. I made a little, little extra cash. And it was when you could still sell DVDs and stuff. But then right before we moved to LA when I had no very little savings, we were moving to LA my wife and I didn't know anybody. The videos, the Hollywood video around the corner, finally put up the going out of business line. And I walked in and said, Can I speak to the manager? What can I do for you, sir? I'm like, I need everybody to leave the store, please. Why? Because I'm going to buy everything you have. And I bought the entire they're like, fantastic. We can close up early. And go do you take discover? And they go yes. And I bought God I don't even I it was just too many, I think 1000 10,000 DVDs and video games. And I spent about 12 grand or something like that on my credit card. And then I told my wife well, even when we get to LA I can't get a job or you can't get a job at least we can sell DVDs to keep the lights on. And and that's what we did. I mean, we fortunately both of us got jobs right away and I was off and running. She was off and running. But we must have made 30 40 grand selling DVDs for the next year for the next year. That was just a slow drip of like DVD sales and video game sales. I had GameCube like those old GameCube Oh, yeah. The little disc I sold everything. And that was the Hollywood video that that was the one that went down on but I never I never did a blockbuster because I think blockbusters were still too solid when I left because I left in a way. Mm hmm. And oh wait.

Taylor Morden 18:44
Yeah, they were so

Alex Ferrari 18:45
blockbuster was the Hollywood video was having issues. So that's when that's when they went down so I'd never did a blockbuster they would start going out of business. And I wouldn't be here in LA when I got here. There were still blockbusters I got here in 2008. So the blockbusters everywhere. Then, as the years go by, I would keep driving by this block like how are they still alive? How are still going and that one turned into a Sherman Williams paint store. And then the other one turned into the Petco and and then slowly but surely, there was a couple of video stores left in my area in the valley and one of them is still there, but they're like a VHS, they only do VHS. They're still alive. And I think it's just like anytime you see a documentary about nostalgic VHS or they just go there and rent it out for the day. It's so it's amazing. Now, the one thing I noticed with with the last blockbuster, you've been able to tap into something afraid kind of filmmaking I kind of coined which is nostalgia filmmaking. You are You are attaching your your your film to your to an existing audience. That's really all about nostalgia. So all those VHS documentaries, all the documentaries on, you know, like, Oh, that was that one that HBO about the the water theme park that killed people that was that tapped into an 80s nostalgia. I mean, Stranger Things obviously touches it big time. But you're able to do it, can you? Can you discuss what you were thinking about? Because I mean, obviously you understand what I'm saying? I mean, it is definitely a stylish thing to watch this documentary.

Taylor Morden 20:27
Yeah, no, nostalgia is kind of my brand. If I, if I had one, because I've done this is my third feature documentary. And all three of them are pretty much rooted in the 90s. And I, as a human, I'm also pretty much rooted in the 90s that I still love. I collect action figures and, and VHS tapes and vinyl records. And I'm, you know, I am my target audience, which is a really important thing. I think, as a filmmaker, for anybody, it makes stuff. If you need to figure out how to get to get through to an audience, just figure out what you like. And if there's enough other people like you in the world, then you have an audience. And I've done it with all three movies. And the thing that I kind of figured out really early on my first one, when we did Kickstarter to raise the money is, you know, with Kickstarter, you can raise some money, but you also build a community that is invested in this thing. And he found through the internet now like minded people, you know, my first movie was way more niche, it was about a single one hit wonder band called The refreshments. And there's not a ton of refreshments fans. But I found them all. And I sent them to the Kickstarter. And then my second movie was little bit bigger was about the music genre ska, right so no doubt real big fish, the mighty mighty bosstones a lot more fans. And I found them and that Kickstarter went bananas. And I still, you know, have the email list. And I'm still pushing those DVDs and trying to get those people but I'm engaged in that community because I'm also a fan of that thing from that era. And then with blockbuster, it was the same thing. You know, I grew up loving it. And when I walked into that blockbuster, for the first time, I had that wave of nostalgia that like I said that first day was when I asked if we could film there, because if I figured if I could capture any of that feeling that I felt going there, and then try to sell it to people who are my similar age and have my similar life experiences of those Friday nights, a Blockbuster Video, and maybe you get a pizza and you know, hanging out with your friends and you rent the matrix and oh my god, and then you watch all the special features. And then you watch it again, because it's not due back till Monday. Like that feeling. It's gone in the world now. So being able to tap into that, you know, just from like you're getting at the marketing standpoint of like, how do you you know, capture this, this vibe or this nostalgia and then try to sell it to people? I don't think it's that hard. It's people want it. People long for the good times the good old days that we all remember. I mean, you see it in every like you said Stranger Things in every facet of pop culture, it comes in waves, you know, there's a reboot of Teenage Mutant Ninja Turtles every six years, because New Kids don't know what it is. But also because the parents are still going to go back and watch it because I remember Leonardo that was my favorite, you know?

Alex Ferrari 23:39
Yeah, it's I mean, well, I mean, Disney is doing very well with that with the Marvel in the in the Marvel in the Star Wars franchise

Taylor Morden 23:48
and just reboots in general reboots and remakes it's it's the world I'm thankful to be doing you know documentaries are different. I'm not just rebooting short circuit to but you're reminding people why they liked the original one

Alex Ferrari 24:04
right so like it you know you're tapping into those those that time so like that that documentary series on Netflix the movies that made us which is the toys that made us which they like break up like you know to transform an hour about how the Transformers game or E man game or Teenage Mutant Ninja Turtles game or like the making of Die Hard or and they just do it in a very so strategic Mr. Logic way. They got me because I watched all of them. Me do every season. All of it. I just like, Yeah, sure. I'll watch the Barbie one too. I don't care. I want to just it's fine as part of the series I got to watch. But so you were you were figuring you figured out at the beginning of your of your journey as a filmmaker, that you need to find your audience and make product for that audience. So you were using the film entrepreneur method in many ways before you even knew What an entrepreneurial filmmaker was because you're selling, you're still selling DVDs, you're still selling other products and things that you're seeing, you're still making money off of these old.

Taylor Morden 25:10
What's the same, same kind of thing where I said, if you make stuff for yourself and find other people, right, I love physical media. I am the person who if I find an indie movie that I like, I'm going to buy the VHS version because that's cool to me. Or, you know, if a band I like puts out an album, I'm going to buy the vinyl record it whether I listened to it on the turntable or not, because that's cool to me. You know, I'm, I like movie posters. I like things like that. So it was easy then to think, well, if I like that, maybe the people who like my movie would also like a poster or a hat or a T shirt, or, you know, if I could make action figures I would, but it's weird with documentaries. Yeah, I

Alex Ferrari 25:54
got Tiger King would obviously have them.

Taylor Morden 25:57
Right? No, I listened to your your book, the entrepreneur book. And I, as it was going through, I'm like, Oh, yeah, I do that I do that. I do that. I do that. Oh, that's a good idea. I haven't tried. But I do that one. And I do that. And it all kind of works in different levels, depending on the project, too. And I've done three of these. And, you know, I blockbuster sells a lot more VHS copies, obviously, than the other ones.

Alex Ferrari 26:27
Right? Exactly. And you mean being strategic like that to tap into that nostalgia, and it's something that just keeps going. It does. Like I I accidentally made an astrology film with on the corner, desire, which was about you know, filmmakers at Sundance

Taylor Morden 26:45
Sure, now that we can't go to film festivals, like a relic,

Alex Ferrari 26:49
I don't think there's going to be a time like it was even a year or two ago. at Sundance the same way when there's 50,000 people jammed into Park City, I don't. I don't know if that's ever going to happen again. Or if it's going to be completely I don't think what I was able to capture will be there again. And it wasn't it wasn't strategic. I can't say like, yeah, there's a pandemic coming. So I'm no people. But in many ways, I've made like a Christmas movie, because every year now around Sundance time, people are like, Well, I didn't get into Sundance, but at least I could. I could watch Sundance. Yeah. You know, watch and be there kind of feel like it be there. So it was kind of like a weird nostalgia,

Taylor Morden 27:31
as well. unintended, unintended nostalgia. Yeah, we we didn't get into Sundance as well. But we turned our lemons into lemonade. And we put the rejection letter, quote, the nice. The one nice thing they said, We put that in our trailer. And our distributor was like, are you sure you can put that in there? We had to prove that Sundance had said it.

Alex Ferrari 27:55
Hey, look, I mean, when I i've been rejected so many times from Sundance, I can't I've lost count. But early on, I would just say I would put the laurels on my website for some of my short films, and I would say officially rejected really late on at Sundance Film Festival.

Taylor Morden 28:09
Okay, you paid for it.

Alex Ferrari 28:10
Can

Taylor Morden 28:11
You know? Yeah, so it's $100 graphic. It's

Alex Ferrari 28:17
well, I just I tried to get in the earliest it was only 50.

Taylor Morden 28:20
Okay,

Alex Ferrari 28:20
I wasn't. I wasn't the guy that just showed up last minute. That's $125 That's ridiculous. But now one thing I did notice about your you're filming the music you guys had like you had a couple of songs there that? I'm like, that can't be cheap. How did you get the rights to Smash Mouth? was a very it was it all star? It was an all star?

Taylor Morden 28:44
All Star? Yeah, sir.

Alex Ferrari 28:45
So all star is like, probably one of the more licensed Smash Mouth songs. That's been in a million big movies. And I can't believe that was cheap. So can you tell us how you got those rights? Because I'm assuming you're not rolling deep enough to to drop 150 or $200,000 for that? That needle, right?

Taylor Morden 29:04
Yeah, no, we did not. We did not spend what we were supposed to spend. Now that came from, like I said, My other movie I was working on two at a time is about ska music and Smash Mouth was part of that scene. So I had approached their guitar player who is their primary songwriter to be in that documentary. And he was a cool guy, and we were hanging out. And my producer for blockbuster was there with me because to save money, you know, I'm flying to LA I'm going to shoot both, you know, interviews for both movies at the same time because it's my 500 bucks in plane tickets, right? So we probably I think we came from I can't remember the maybe the Adam Brody shoot or something and went straight to the Smash Mouth shoot. And so he was there with me. So after we were done talking about ska music, we started talking about home video rentals and Blockbuster Video and had some fun takes that actually made it into the movie. So that's pro tip number one is if you want to hit song, find the person who wrote it and put them in your movie. So we reached out when we were doing the music, we thought, wouldn't it be fun if we put a couple needle drops in here that were songs from the 90s, early 2000s that were big in movies that people associate with blockbuster videos, subconsciously, right? Like, Smash Mouth all star was in Shrek. And Shrek was a huge home video hit because kids you know, every week, can I get it? You know, before you could stream anything. So it was an obvious choice. And we knew the guy. So we reached out and said, Hey, can we get this song? You know, is there any way we can get it for free, you know, and music dogs, you can get a lot of music for free if you know the right people. And he was like, well, we do own all the rights, but we can't do free, but I can get you the really good friends and family discount. And that, that knocked down a ton. I mean, I'm talking like 90% off. And so it was only a couple $1,000. But we didn't have enough money. And we have no real budget, we're self funding everything after the Kickstarter money dried up. And so the way music licensing works is you got to pay for two licenses, you have the publishing, and then the master. So the publishing is the songwriter whoever wrote it, they get paid, and the Masters whoever recorded it. So a lot of times it's the same people write the Beatles wrote and recorded their own songs. But a lot of times somebody else wrote it, so you got to pay two different people. In this case, they own size, a doubled the price. So me being a musician is another pro tip for indie filmmakers out there, I just recorded it myself, we did a sound like that played all the instruments except the drums, I had my my buddy do the drums. And I sang it, I figured I could do a pretty good Smash Mouth impression, I got a gravelly voice. And that's the version in our movie is just me doing a cover of Smash Mouth because it was half the price did the same thing. There's another hit song in there. And it was my producers wife is also a professional singer and she sang the other song so that it wouldn't give away our secret. But it's in the credit. So it's not really a secret. But so that's all star written by Smash Mouth performed by Taylor Morrison.

Alex Ferrari 32:26
So So that's, that's a really great typical, it's even for for not even for dogs, but for features as well. You can use if you can get the songwriter to give you the rights at an affordable price, which a lot of times the songwriter will give it to you for an affordable, right? It's generally the master whoever owns the master, which is that the original recording, that's where the money is

Taylor Morden 32:49
the big record labels, yeah, and they're not. And then a lot of times, they'll do a most favored nations deal where you have to pay the same for both. So even if you can get the publishing, you know, for 1000 bucks, which is cheap, the master holder might want 10 grand, and then you have to pay 10 grand for both. So now it's 20 because of the way they work those deals. So it's it's a slippery slope. But yeah, if you even if you just know somebody, you know, find a local band you like and say I'll pay for your studio time. Go record me a version of the song. That's also why you hear so many covers now in movies and in trailers especially, like it's always like a cool modern cover of an 80 song. Well, a lot of times it's way cheaper to do that than to get the real song.

Alex Ferrari 33:34
And that's another great, great tip. Like, again, you could just find cover bands on YouTube, or on Soundcloud or on Spotify or something like that. I'm like, hey,

Taylor Morden 33:42
yeah, in my first movie I did. I just found a cover I liked on YouTube, emailed the artists and said, hey, I've got you know, the songwriter signed off on this, can I use your cover, and she was so happy to be in a movie shouldn't charge me anything. She's just like, great, put my name in the credits and send me a DVD when it's done. And that's pretty common.

Alex Ferrari 34:03
Pro tip for everyone listening. Now, the other the other thing that I saw in your movies, and I've always wanted to know about this and documentaries, video clip rights, you you can weigh two clips that are not specific to, you know, to what I mean, it is kind of specific to what you're talking about. But it's kind of like a reactionary thing. But it's not like part of a blockbuster documentary. So it's not like a clip from a blockbuster commercial, which we could talk about as well. I know there's limits to that. But like you would kind of wait to a shot of a film. I forgot which one was that Tom Hanks or somebody like that that are

Taylor Morden 34:41
at Apollo 13 in there,

Alex Ferrari 34:42
right. You had an Apollo 13 through so you're like how does that work? Because I'm assuming you didn't call universal up before that those rights.

Taylor Morden 34:50
We did not. And I would appreciate if nobody calls them now. But

Alex Ferrari 34:56
they don't know about it. Quiet.

Taylor Morden 34:58
Yeah, that that stuff is a little bit over. My head, as far as the legalese of it, but what what you have to do when you're making a documentaries is you need a lawyer, unfortunately, and that's on this one, I think it was our biggest budget item really was legal fees. Because somebody had to write up those contracts to clear those songs, and all those movie clips, and even the things you pay to license, you need all the paperwork done correctly, and contracts and all that. And then you also need somebody for if you're doing this kind of documentary, something called fair use, which is not like a hard and fast rule. It's, it's an argument. And you need a real lawyer and entertainment lawyer to provide you a fair use argument that they stand behind that says, Here's why this is considered fair use for this movie. Right. So like with Apollo 13, it was because we were telling the story of the Netflix founder, who had claimed in an interview that he founded Netflix, because of too many late fees from renting Apollo 13. So it's kind of the, the punchline to that story. We tagged it on Houston, we have a problem, right? It all fits. And there's a couple of arguments there. One is the fair use for context. And then you have to, for the lawyers, you have to tell them, we used seven seconds of the movie, but total movie is two hours long. So this is 0.3% of the movie. And we used it, you know, to illustrate this point in this context, blah, blah, blah, blah, blah, blah, blah. And they put all that together to come up with a fair use argument, a fair use argument. For our movie, I think it was like a 50 page document that covers everything. And you take that, and that's what you give to your insurance company and get your E and O insurance, which is what you then take to your distributor. So it's this whole chain of like, the lawyer says it's okay. You know, for whatever legal reasons, a lot of times I don't understand the argument, but they're like, Well, in this case of, you know, the NFL versus John's, if it was proven that you can, whatever, and it's either. I think there's satire, there's educational, and another one. But there's a few different things that you can claim because it's it's okay to make fun of someone. And then those clips, yeah, and use those and use their picture or something like that. commentary,

Alex Ferrari 37:27
Commentary yeah, materia is another thing like if as long as you are actively talking about it, unless the entire, like, I can't just take a movie, like Apollo 13. And just do an audio commentary and sell it. That's not doable, like there has to be dressed like that, like, right,

Taylor Morden 37:44
but if you were doing an essay about movies about space, and what they got, right, and what they didn't, you could show a clip that says, Oh, they got this right. Here's the 10 seconds where they got it, right. So it's all about context. And, you know, like I said, there's a reason these lawyers make more money than I do on this project.

Alex Ferrari 38:03
Like if you're making a document about Ron Howard, I mean, you you can show clips of his filmography, as people are talking about his stuff. So there is it but it's not

Taylor Morden 38:12
a hard and fast rate, we can still get sued. It's just in these lawyers opinion based on other cases, in similar situations, we would win. And that's what the insurance company uses to say, Okay, we'll give you insurance. Because that's who pays the legal fees in the event that whoever universal sues us for five seconds of Tom Hanks in our documentary about Blockbuster Video, which I would argue that all movies are fair game. They were all in blockbuster.

Alex Ferrari 38:40
To be that's an argument to be had. But there was that room. That movie called room two, not two to seven, the 237

Taylor Morden 38:49
Oh 237 to

Alex Ferrari 38:51
379, which was the the documentary on Kubrick and the shining. And my God, the entire movies, just wall to wall clips from shining eyes. Why

Taylor Morden 39:03
they may have had to get him, they may have had to get permission.

Alex Ferrari 39:07
I doubt that.

Taylor Morden 39:08
There's a limit.

Alex Ferrari 39:09
I mean, no, but I don't know. I don't know how they did it. And I might have him on the show soon. So we'll find out. But I want to find out like what, how did they get away because it's like, and but at the very beginning, they say Warner Brothers does not. This is not this is not approved by them or anything. So there was a big disclaimer. First things that come up, so there has to be I don't know what they did. But I want that lawyer anyway.

Taylor Morden 39:36
Yeah,

Alex Ferrari 39:37
That's pretty much the thing you had to do with seven seconds. I can imagine having to deal with the whole movie like that. That's

Taylor Morden 39:43
Yeah, in my in my music, Dr. Scott one, we had a few news clips and music, video clips and music is way more dangerous. You know, you're not supposed to use any seconds of any hit songs. But you know if it's attached to a music video in the context of talking about music videos being on it, TV. It's like borderline okay, but my lawyer on that one, she kept sending me back things in me like you got to shave two seconds off of that clip, you got to make sure the audio doesn't go You can't do any j cuts or l cuts with Fair Use clips. That's a fun tip.

Alex Ferrari 40:16
Yeah, you get it has to be just the clip.

Taylor Morden 40:20
Yeah, the audio has to be contained within the video. You can't

Alex Ferrari 40:23
You can't have someone that you can't have that music kind of fade into another color. Exactly. Clip because it's like, oh, it's smoother. It's nicer, yeah no

Taylor Morden 40:31
So we would record sound like music that's like, in the same vibe, but it's nowhere near the right song so that it wouldn't have a hard stop. Right? So it could keep going. And it would just be like our little lounge music version of.

Alex Ferrari 40:46
So um, so what's your What was your? What's your distribution plan? And what did you did you I don't think you self distributed, right? You actually have a distributor.

Taylor Morden 40:56
Right? So I self distributed my first two movies and using film for printer methods and selling DVDs out of my garage still to this day. And it's great. And I love it. I love the relationship you get with your audience and the control you have over everything. But with this one, Blockbuster Video is such a well known thing. It's It's nice, but it's not, right. Like if you go into a room of 10 people and you say, Hey, I got a story about Blockbuster Video, nine of them are going to be interested. Because unless they're under 20 years old, they grew up with it. And it's been a part of their lives. So we kind of knew early on with this one. And I also have a partner on it, who has done more of the traditional route where we wanted some kind of a traditional, you know, we want a good publicist, we want to get reviewed in the New York Times and we want to be on all the platforms, you know, because self releasing, you can only really get on Amazon unless you go through an aggregator.

Alex Ferrari 42:00
And like I was always, by the way not Yeah, not anymore.. Yeah. They started accepting documentaries, which was that's a whole other

Taylor Morden 42:06
Yeah, I had one of mine pulled off of it was up for Prime in the UK, I was testing out prime to see like, everybody says you can make some money on prime because I've always only done t VOD on Amazon, which has been great because I can drive the traffic. But I was testing out prime and they just pulled it yesterday. I got the and they didn't even tell me. I just logged on and it said your prime minutes have gone to zero. My checking it says platforms restricted or something. So I'm hoping they don't pull me off TVOD because you know, those. My first two movies, they're doing pretty well on T VOD. on Amazon. My thought is as long as because they take 50% as long as they're making money. They have no reason to take my movies down. But no one thought they were going to turn off documentaries for a reason

Alex Ferrari 42:56
they turned it to they've turned into the evil empire at this point. They like you know, they have man they have they, they their whole prime was built on the back of independent filmmakers. Like all when that's launched, it was crap. And all the only thing that people would you know, that's why they opened up amazon video direct cuz they needed content. And now that they're all cloudy and tidy, and they're like, oh, we're good now. And now they're like kicking everybody off without any. It's just anyway, that's scary.

Taylor Morden 43:25
It's scary, because it is a big percentage of my income.

Alex Ferrari 43:29
Right. And I know, I know, filmmakers who have lost like, yeah, like that. That whole business model was wrapped around prime and all of a sudden now it's the on hand Scott film to printer method, multiple revenue streams, as many of them that you can control. You selling a DVD, you control that?

Taylor Morden 43:46
Yeah

Alex Ferrari 43:46
that's right. Yeah.

Taylor Morden 43:47
And the same with this. So we did do it as a traditional distributor, we went with a company called 1091, who used to be part of a company called the orchard and they've done a lot of really cool indie releases, like the early Tyco, ytt movies and stuff like that. And they're, we kind of like their vibe, we talked to a bunch of distributors. And we did get a little bit of a bidding war of, you know, bouncing deals back and forth. And they beat everybody else's offers. So we went with them, because they also sounded like they kind of understood what we were trying to do and how we wanted to market the movie and all that. But we did keep our physical rights and our theatrical rights, which at the time, we thought there might be theaters, there aren't but we were able to do some drive ins and stuff, which was cool. But physical has been doing well. For us as a self release. You know, we happen to have a retail store, right? We have big racks at Blockbuster Video, which not many filmmakers get when you make an indie film

Alex Ferrari 44:26
No you have exclusive blockbuster

Taylor Morden 44:57
for me Did we actually I looked it up. We have The first blockbuster exclusive DVD since 2011. And we gave them we gave them a four month window. Before it's on, you know, you can buy the DVD on Amazon now. But for four months, you could only get it through their website or in their store. It was a blockbuster exclusive.

Alex Ferrari 45:17
And then helps them keep keep them alive, too. I'm assuming that's like a great souvenir.

Taylor Morden 45:23
When people go to visit, it's a great souvenir. And they, yeah, we're helping a huge chunk of the revenue, we basically split the profit on the DVD with the store. So it's, it's great for them to have something like that, that they can sell, because a lot of their customers are tourists and they're not going to rent something. But they will buy this movies about this store. And I can buy it at this store that I've been to Wow.

Alex Ferrari 45:48
That's cool. It's actually kind of cool that they could do that. And I'm assuming those VHS sales are slamming.

Taylor Morden 45:57
So we did partner with like an indie VHS company called lunchmeat VHS, and they did a limited run of 100 units, and it's sold out in 30 minutes. So we're doing another one. You got to keep an eye on our website to know when that's gonna launch because I'd probably sell out in 30 minutes.

Alex Ferrari 46:16
So but the thing is when you're making VHS, there is no new VHS is being made right now. Right? There's no it's, it's there.

Taylor Morden 46:22
Yeah

Alex Ferrari 46:23
There's no company in the world, or at least not in the states who actually manufacture brand new VHS now, there's still a lot of VHS out there still a ton.

Taylor Morden 46:32
And now like, I don't think that's true. I think that's the case,

Alex Ferrari 46:36
are they old schooling a piece of tape on it and recording it.

Taylor Morden 46:39
So I had to we did a Kickstarter reward of just like limited to 20 units, because I knew I'd have to make them myself of like the first run of VHS made by the director. And I literally put the tape over the old VHS and recorded it in real time. You know, it takes two hours to make a VHS Not to mention the time to print the cover cut the cover Stephen in the thing, brutal. And I don't know where you get new clamshell cases. So I went to thrift stores and bought, you know, old movies that were in rental cases. Some of them have like the cool, you know, three day rental or, you know, new really stick on the case still, then I figured those are cool, limited variants. But for the new ones. They're getting, like new VHS from somewhere like it's it's not being taped over something. It's a fresh tape and they even do them. Ours are in yellow and blue plastic tapes to be the blockbuster colors, which is really cool.

Alex Ferrari 47:41
That's Yeah, that's just pure nostalgia. All that is just 100% pure nostalgia. And do you The other thing, when was there's this great Twitter account? called the last blockbuster? I thought it was connected to you? It is not apparently. And what happened? Have you you? Have you reached out to them? Have you worked with them at all? What's what because it's it's a genius account. I mean, the stuff that comes out of that Twitter feed is hilarious.

Taylor Morden 48:10
Even one of the funniest Twitter feeds out there. We don't know who runs it, we reached out to them a few times to be in the movie, too. You know, after it came out to tweet about the movie no avail. They didn't seem that interested. My theory? And is probably not true. But my theory is that it's somebody you've heard of some comedian or somebody who you would know who doesn't want people to know it to them. Because there's you never see an interview with the person who runs that Twitter account. But it did help us out a lot when we were reaching out to some of the celebrities to be interviewed in our movie, because people thought we were them. And we didn't correct them right away, you know, as you should, as you should, you know we'd go we'd show up like Ron Funches house and we'd say, All right, let's you know, get set up and talk about blockbuster. You'd be like, I love your Twitter. We'd be like, thanks. Our Twitter meanwhile, has 50 followers,

Alex Ferrari 49:07
right? So let's, let's just let's just record. We'll talk about that later.

Taylor Morden 49:11
Yeah.

Alex Ferrari 49:12
Sign on, sign this release. Thanks.

Taylor Morden 49:17
you got to do what you got to do

Alex Ferrari 49:19
now. And now just was just released a little bit ago that you guys got a big Netflix deal, which is the most ironic thing ever.

Taylor Morden 49:31
Yes.

Alex Ferrari 49:31
So how did that come about? Man?

Taylor Morden 49:34
Yeah, that was, you know, Netflix is a character in our movie. There. You know, as much as blockbuster was a villain big corporation. When they were on their way down. Netflix was on the way up. So they became sort of the villain in the blockbuster story, and we always thought making the movie we're like, wouldn't it be hilarious? If one day or a little movie about blockbuster could end up on Netflix? That would be the icing On the cake. And before we had a distributor, we actually, I had a direct contact at Netflix and we tried to get them, you know, onboard earlier and sell it directly and not go through distributor, do it the real DIY way, and we were turned down twice, by them, and by everybody else, Hulu, Amazon, all the, you know, they don't really like direct submissions, it's very difficult to get beekeepers and all that. So that is part of the reason I went with a traditional distributor. Because a, we get a second chance, you know, be resubmitted by somebody they know. And B, they have a track record, they have movies on netflix, they've had that relationship. And so once we signed with 1091, back last summer, and we were working out all these, you know, license deals, they got offers from all the big platforms for us. And we were astonished, we were like, well, that just goes to show you, there's a limit to what you can do in a DIY way, because people just won't listen to you or they don't want to deal with you, they don't want to put a new vendor in their payment system to cut you a check. It's just as simple as it's annoying to work with somebody new. So going through the distributor, they got us these offers and Netflix was I don't even know if it was the best financially, but it was the funniest, funniest place for it to end up and we figured maybe that would get us, you know, on a BuzzFeed article or something.

Alex Ferrari 51:31
So that was kind of, you know, a lot of people gonna see it now.

Taylor Morden 51:36
Right? We'll never know how many people because Netflix, you know, guards their data, like it's a pile of gold, but, and it is. But it's, it's hilarious to me. And, you know, as an indie filmmaker, trying to make some kind of career, I feel like, I have a movie on Netflix is a good opening line for a future conversation.

Alex Ferrari 51:57
There can be no, there can be no harm from it. I don't think from people I've interviewed and spoken to over the years who would like if their film gets on Netflix. A lot of people see it. A lot of people will see it for the most part. I mean, it depends on the movie and things like that. But something called the last blockbuster on Netflix, I have to believe is going to be a huge hit. And

Taylor Morden 52:18
I hope so we'll see. It's hilarious either way. So

Alex Ferrari 52:23
he's gonna be well, she's already famous. She's already famous because of you.

Taylor Morden 52:28
Just famous around here, for sure.

Alex Ferrari 52:31
Everybody knows her. Now, I want to ask you a few questions asked all my guests. What advice would you give a filmmaker trying to break into the business today?

Taylor Morden 52:42
Today is weird. Like little because it's hard weird, literally today, with COVID. And all that. What I've been doing is just writing stuff and planning for future shoots. Because I'm one of those people who's not out there filming. But if it weren't COVID times, I think the advice is just is do do the thing. Everybody who's starting out now is so much luckier than we were starting out with the VHS cameras and the two VCRs hooked together to try to figure out editing all that stuff. And now our phones are, you know, 10 10 times better than anything we ever had. So the advice is just make stuff and and don't ask anyone for permission. You know, you'd be surprised what you can already do. I think that's that's kind of the thing, just go for it. And

Alex Ferrari 53:40
now what is the lesson that took you the longest to learn whether in the film business or in life?

Taylor Morden 53:46
So I just recently did my taxes. It started doing what people would call real bookkeeping for my business. I'm doing air quotes again. I would I would say how to deal with the the money side of all of it. I'm still bad at it. So it's still something I'm trying to learn. But you know, I just want to make movies and make art and make music and do all these things. And I've always hated the money side of it. I wish I had started to pay attention to it earlier.

Alex Ferrari 54:24
You hammer.

Taylor Morden 54:26
Yeah, me an MC Hammer. Yeah. That That one's taken me quite a while and my wife doesn't love my inability to keep proper books.

Alex Ferrari 54:36
Oh, my wife stopped. Stop worrying about that years ago because now she doesn't. So that's the that's I because they just have a look. I can't I can't hunt and cook. I'm sorry. I didn't go hunt. But I can't cook as well. So I and I'm okay, she could be the hunter. I could be the cook it doesn't matter whichever way it is. I want to rent all that but i You know, there's certain skill sets that you have as an artist. And I know what my I know what my sweet spots are. You want me to start doing accounting and math, you're going to run into trouble. It's just so you can afford it. I mean, look, a lot of times if you're out there listening, a bookkeeper is not that expensive. You know, you know, if you're if you're making some money that you need to keep track of your books. Right, you know, it's not that expensive to hire a bookkeeper to come in every quarter. And and look things over, hopefully. But yes, taxes, or

Taylor Morden 55:35
maybe I'll try that.

Alex Ferrari 55:36
Yeah.

Taylor Morden 55:38
The worst part about being indie filmmakers, you have to do all of the jobs, right? You don't just get to be a director, producer and editor, a colorist, a sound mixer. You do get to do those things, but you have to, but you're also, you know, market driver and logistics coordinator tax. Yeah, accountant, chef,

Alex Ferrari 55:59
Chef. And that's why I tell that's why I keep telling people so many times on the show is put as many tools into your toolbox as you possibly can, because you're going to need them even once you start rolling in the money. Once you you know, you're you're living the high life. Hopefully one day, you're going to, I promise you that you're going to really fall back on those tools that you've used that experience without question. And three of your favorite films of all time.

Taylor Morden 56:33
Well, I limited to one per trilogy to make it fair. Because otherwise, you know, all three of them would be so similar. So I'll start with the Empire Strikes Back. I'm a huge Star Wars fan and it's the best one. So. But most of those movies I really enjoy. I'm one of those. I'll even tolerate the prequels kind of people. But Empire Strikes Back has always been

Alex Ferrari 57:02
we can have a conversation about the prequels. If you look, look okay, let's just stop for a second because I have a Yoda in the back. So let's talk about this for a second. I went back and watch The Phantom Menace with my daughter the other day. And I you know, I am a huge Star Wars fan. It was not particularly good. buttoned. Some of the stuff inside of it is legendary. The Darth Maul sequences. Oh, yeah. The the pod race. Great man could have done without Georgia. I'm sorry. You didn't need Georgia. The sin? Awesome. They're elements. Ewan McGregor. Your McGregor's Obi Wan? Just no question. And I can't wait for the new series. And it's gonna be great. Yeah. But they there was sections of the prequels that had there was moments, but looked at people who were that was their trilogy, there was a generation that was their trilogy. Like our generation, our trilogy was the original trilogy. That other people's was that trilogy. And then there's another generation that is the new trilogy, like my daughters and my younger sons, who think that that's like the greatest. And for another generation, it's the Clone Wars and the animated stuff, because there was that long period between

Taylor Morden 58:18
Oh, yeah, that that was Oh, and then I'm the luckiest. the luckiest generation are the youngest kids now get introduced through the Mandalorian

Alex Ferrari 58:26
Oh, my God.

Taylor Morden 58:28
It's they that's their first thing. It's like the best. Can you imagine being that lucky

Alex Ferrari 58:33
to be the intro? Look, I was in the theater. And I saw Empire. When I was a kid. And I didn't. I was too young for Star Wars. But I did see Empire and I remember watching Star Wars for the first time on a black and white, seven inch TV in my room. And it was the greatest thing. It was the first time it was broadcast. It was like the craziest thing anyway, sorry, everybody I just did to touch on Empire and

Taylor Morden 58:59
nostalgia.

Alex Ferrari 59:00
Hence, the whole theme of the show. Not all nostalgia. nostalgia is very powerful. If you want to make a living in this business, if you could tap into any nostalgia, which is just another word for niche, but niche mixed with nostalgia is very powerful fair, because I think and I think you will agree with me on this. It connects to you emotionally. And you connect emotionally to something you will it'll cut through any marketing budget. What ever you could be throwing $100 million worth of ads to watch the next Aqua man. And and don't get me wrong, like the first couple of men but like, I'll put up a man too. Because I want to watch the last blockbuster. Because I want to go back to that emotion again. And that's so powerful.

Taylor Morden 59:48
Yeah, but if you were one of those kids who growing up, aka man was your favorite comic book. The trailer could be one second, have a picture of a fish and you will be there day one. You know that a special moment. Extra expensive ticket, whatever it is because of that nostalgia, so, and we see that all the time, like they know when they make an Avengers movie, that it's weird that they spend so much on marketing because they really really don't have to. Because of the built in nostalgia, because I grew up reading Spider Man comics, I'm gonna watch whatever movie you make with Spider Man and I'm not gonna like some of them. But I'm still gonna be there day one, and you're gonna get my ticket money.

Alex Ferrari 1:00:27
And now I think also that with the Avengers, specifically, they've built in a decade plus of nostalgia, like so, Robert. Downey's Iron Man writes in the stars now, like Captain, Chris Evans is Captain America because they're not quote unquote, doing anymore. I think I just heard that Chris Evans might come back for a little bit. I read somewhere that Chris haven't signed to come back to do a few and I think even even Robert said, Ah, right. Give me another 7 million. I'll come back. Yeah, yeah, he might, he might come back. But there's nostalgia now for those like those early movies as well. And we're living in because we've never had has there been a series that was a decade old, and you just so nostalgic with those characters. And we've seen like, we've seen a lot of Robert Downey design. Yeah. Over the last 10 years.

Taylor Morden 1:01:20
I think james bond is the only other one. And then Star Wars when it came back. Right. You know, like when, you know, no, Mandalorian spoilers, but the last scene of the thing when that happens. I mean, that's

Alex Ferrari 1:01:34
all that's that that is that's, that was such a blatant. Oh my god. So and I swear, I said, you see the reaction videos online of grown ass, like us, just sat there. And the daughters, and they're young, like teenage daughters are filming their dad losing their collective shit, crying at that scene in Mandalorian. I was I was there. I was here like this, like, it has to be. No, it has to be that. Like, it was just the weirdest, weirdest thing I've ever experienced. Because I was thank God alone when I was watching it. And I was just acting like a child again. It was just such a amazing thing that they've done with that show. Oh, guys, I'm sorry. We have gone off the tracks back to the show. to other films, you look

Taylor Morden 1:02:20
Great. The other one is Back to the Future Part Two from a trilogy. And it's not everybody's favorite of the trilogy. But it's mine. I love it. I think you can't have Back to the Future without hoverboards. So it's the first one that has that.

Alex Ferrari 1:02:35
And it's and it's obviously almost as accurate of predictions as the Simpsons for the future. There are so many things are right. They got so many things right about the future again, back to the future to was pretty amazing. And I don't know if you saw that you probably have but the fake documentary or the fake news story about the hoverboards with Robert Zemeckis, talking about like, yeah, they've been hiding this technology. And it was like, and they're just letting us use it. Now. It's really real. That whole thing was pretty amazing.

Taylor Morden 1:03:03
Viral Marketing at the time when I was. So I was a little kid when that came out. And an older brother 10 years older. And we lived in a small town in Oregon. And there's about an hour to get into town. We drive into town once a week, right for shopping. And we're going to Toys R Us. And we had seen that on TV. And my brother had me convinced that when we got to Toys R Us they were going to be hoverboards and the whole thing i thought you know that it's going to be the real they're going to be they just released them. They're in the store and I'm like nine years old and he's totally got me convinced. We got there. And you know, keep pulled the switcheroo of like, oh, no government says they're too dangerous. We can't have them. They're real. But the government says, and I probably cried all the way home. But then I went back to elementary school, like convinced that they were real and told all the other kids that they were real. And it was years before anybody corrected me and was like, you know, that was just marketing.

Alex Ferrari 1:04:02
Marketing. So marketing. Yes. Yeah. Well,

Taylor Morden 1:04:05
good. Mark works. It works.

Alex Ferrari 1:04:06
It works. And third movie.

Taylor Morden 1:04:09
The third movie is as an often overlooked gem. We talked a bit about Tom Hanks earlier, but my all time favorite movie that's not part of the trilogy. Is that thing you do? The Tom Hanks classic from 1996 about the one hit wonder band The wonders.

Alex Ferrari 1:04:27
Love Toriel check view if I'm not mistaken, wasn't it

Taylor Morden 1:04:30
It might be I know he directed accident and wrote some of the songs.

Alex Ferrari 1:04:34
I think that was that the first time that he kind of jumped into the director's seat. He wanted to do something cool. I remember that. Yeah, that's a great film. A great sound. It's great. Great.

Taylor Morden 1:04:43
It's great. always makes me smile. It's one of those if it's on TV. I'll watch it even though I have it on VHS, DVD and blu ray. Watch it on youtube

Alex Ferrari 1:04:52
of course and beta SB Of course, beta backs. Wish and where can people find More about you your work, where to get VHS is and things like that.

Taylor Morden 1:05:05
Yeah, so my company is called That's my production company and pop motion pictures.com links to all the movies but if you want to go straight to the last blockbuster, you can find it on Netflix over the last blockbuster movie.com to find, you know, the DVDs and VHS IS and the T shirts and all that stuff they have at the store.

Alex Ferrari 1:05:24
Yeah, is the lab blockbuster.com that's for the store or is it just for the movie?

Taylor Morden 1:05:29
No, we link to the store for March the stores bendblockbustercom. And we It's weird. It's you know, we're both on all the social media platforms. So you got to one we try to put the word movie in all our accounts. So you know ones, the documentary ones the store. They do a pretty good job with social media considering they're an outdated video rental store, but but they're on the tick tock just like we are. And yeah, you know, if you google the last blockbuster, you'll find both the movie and the store.

Alex Ferrari 1:06:00
tillerman Thank you so much for being on the show. Thank you for making this movie. Because it took me down memory. I wish you could give me the smellivision I wish you could like when we watch it, I could smell it. And it Ah, look at

Taylor Morden 1:06:14
Listen, listen for that for the people.

Alex Ferrari 1:06:18
Ah, stop

Taylor Morden 1:06:18
that sound, right.

Alex Ferrari 1:06:20
Stop the click Oh, like VHS

Taylor Morden 1:06:24
tape. And that's the closest I can do for smell for you. But I do tell people if you order a DVD from the store, it's shipped from the store. So you know, if you're not worried about COVID when you open that package, you take a deep breath and it smells like blockbuster. And that's amazing.

Alex Ferrari 1:06:40
It's amazing. Gentlemen, thanks again for being on the show, man. I appreciate it, brother.

Taylor Morden 1:06:45
Thanks for having me.


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IFH 456: From Indie Docs to the Last King of Scotland with Oscar® Winner Kevin Macdonald

On the show, today is academy award-winning documentary and film director, and producer, Kevin Macdonald. He is one of few directors who dance the line of film and documentary seamlessly. He directed documentaries like Whitney (2018), crowdsourced documentary – Life in a Day (2011), Marley (2012), among others.

He is famously known for his 2006 drama film, The Last King of Scotland, starring Oscar-winning best actor, Forest Whitaker. Kevin has made a huge name for himself and his work over his 27 years in the industry – dabbling in commercials, films, and documentaries.

As a boy, his granddad, Emeric Pressburger who was a legendary filmmaker in the 1940s  lit his passion for filmmaking. When his grandfather passed, Kevin wrote a biography in 1994 about his grandad’s life journey, titled, ‘ The Life and Death of a Screenwriter’, which he later made into a documentary ‘The Making of an Englishman’ (1995). This was the start of him becoming a documentary maker.

In 1999 he directed the Box office hit and Oscar-winning documentary, One Day in September, which is about the 1972 Munich Olympic Games massacre, featuring a lengthy interview with Jamal Al-Gashey, the last known survivor of the Munich terrorists.

This project catapulted his career big time. He then made the adventure-docudrama, Touching the Void, another critically acclaimed film that won Best British Film at the 2003 BAFTA. The true story of two climbers and their perilous journey up the west face of Siula Grande in the Peruvian Andes in 1985.

Kevin’s directorial debut on a film was the Oscar® winning, The Last King of Scotland. It is an adaptation of Giles Foden’s 1998 novel by the same title. This historical drama which also carries a political thriller genre received riveting reviews and performed exceptionally – both commercially and critically.  Forest Whitaker’s performance stole the show and earned him an Oscar for Best Actor. This $6million budget film grossed $48.4million at the Box Office and has an 87% rating on Rotten Tomatoes.

The story details the brutal reign of Ugandan dictator Idi Amin as seen through the eyes of his personal physician. James McAvoy stars as the doctor who slowly realizes that he is trapped in an inescapable nightmare, and Forest Whitaker assumes the role of the notorious despot.

In commemoration of Youtube’s fifth anniversary, Macdonald was hired to direct and produce the very unique film, the Life in a Day (2011) documentary. It was crowdsourced from 80,000 Youtubers and regular people all over the world sharing their life in one day. The film serves as a time capsule to show future generations what it was like to be alive on July 24, 2010. The completed film debuted at Sundance in early 2011

In February of this year, Kevin’s latest film, The Mauritanian was released in the US. He explains in this interview that it was a very difficult subject matter to tackle. The entire movie was shot in two locations. Both in South Africa and in Mauritania.

The Mauritanian is a suspense legal drama based on the 2015 memoir Guantánamo Diary by Mohamedou Ould Salahi, a true story of Salahi’s experience of being held for fourteen years without charge in the Guantanamo Bay detention camp. The film stars Jodie Foster, Tahar Rahim, Shailene Woodley, and Benedict Cumberbatch.

You going to really enjoy this conversation. We dig into the nitty-gritty of documentary structuring, tales of directing huge movie stars and navigating the Hollywood machine.

Enjoy my conversation with Kevin Macdonald.

Right-click here to download the MP3

Alex Ferrari 0:06
I like to welcome to the show Kevin McDonald. How you doing, Kevin?

Kevin Macdonald 0:09
I'm good. How are you?

Alex Ferrari 0:10
I'm very good. Thank you so much for doing doing the show. I am. I've been watching your films for quite some time since since the early days. So I'm very excited to get into the weeds with you on your your filmmaking process and your adventures in this crazy, crazy business of ours.

Kevin Macdonald 0:27
Thank you. I'm really happy to be here for a little bit of shape. So it's exciting to join you.

Alex Ferrari 0:33
So So how did you get into the business?

Kevin Macdonald 0:37
Why? Well, I got into business a really weird way. I guess. I my grandfather was a filmmaker. There Wellman, United Kingdom things Emeric Pressburger, which you can imagine not a great British name he was he was a East European Jew, from Hungary more or less. And he made films in Germany. And then he ended up in Britain on his way to Hollywood, he thought and met a man from Michael Powell. And together they formed a partnership and he stayed in Britain and that that partnership went on to produce 20 something films together, which were unique because a bit like the Coen Brothers, they were older films were written, produced and directed by micropile, and requested to share all the credits. And they did some classics like the red shoes, black Narcissus, a matter of life and death, and in great classic movies of the 1940s. Now, I then grew up on a farm in Scotland, so I had nothing to do with him, I'd be doing movies, and but when he died, I thought, I'm going to write a book about his life, which is fascinating life escaping that Germany and arriving not speaking any English in the UK. And then, you know, within four years, he won an Oscar for screenwriting in English. And you know, it's kind of amazing man. And I said, writing his biography, and got really interested in movies, and watching all movies for researching that book that I wrote about him. And that was what got me interested in it. And then I also made a documentary about him at the same time. And that got me into a documentary. So for many, many years, I was a documentary maker, I was really, you know, not interested in drama, except, you know, loving watching, watching your movies. And then I made a film in 2019 99, I made a film called one day in September, which won the Academy Award for documentary, it was about the Munich Olympic Games massacre, right? In 72. And it was a kind of a revolutionary film, in a way at the time, because it was a concept was, let's make a documentary thriller, let's see if we can make that and that thriller. It's a document, you know, using documentary material only. And so film was, was was was, you know, well received. And that allowed me to go on and make another one. And I made a film called Touching the Void, which is about mountain climbers that begins with a documentary, but it uses it uses. reconstruction uses actors to reconstruct a story of a very dramatic server to climbers who have a mantle in the Andes. And one of them ends up breaking their leg and the other one tries to rescue him, but in the end, has to cut the rope on his friend and sort of see his friend go to his death, or we think through his death, and turns out he's not. Anyway, but it's like, so I did something which I thought I'd never do, just try and combine documentary and, and drama. And it worked. And it was a big box office hit for me for that category for a documentary, and able, suddenly, people were saying, Oh, you want to make a feature film. ever thought about making a feature I'd never thought about making? I mean, are you making you making a dramatic feature film, I never really thought I really had thought of myself as a documentary maker. And I thought, well, why the hell not? I, I found I probably never get another chance to do this. I mean, I said, you know, your, your subject. And I'd read this book, The Last King of Scotland, which was that area mean, in Uganda, and a doctor from Scotland who goes and works for him. And it's kind of a political thriller, I suppose you would say with lots of great African music. And, and so I went and did that. And I didn't know anything about making a film. So really, the first time I'd ever been on a drama film set pretty much was when I turned out for day one. That's that's,

Alex Ferrari 4:26
that's fascinating. So Alright, so we'll get into last King of Scotland, which I just absolutely adore. But you are one of those few directors that, you know, that are prolific in many ways in both documentary and narrative. And you kind of dance the line because it's not like you gave up documentary once you started doing like after you did last game in Scotland. You You kept going back and forth, and you continue to go back and forth. How do you dance that line? And because there's not many to my knowledge directors who are able to do both very well.

Kevin Macdonald 5:00
consistently, I think a lot of people see documentaries where they start out and then they get into, into narrative into drama. Maybe and they think, you know, that's that's grown up filmmaking documentaries, Jr, Lee. But I certainly that's the way it used to be seen. I think that I think because I started off as a real documentary nut, you know, I was really obsessed with documentaries. I even edited a book about documentary The history of documentary filmmaking, by all the retailers huge,

Alex Ferrari 5:31
huge, huge, huge box office,

Kevin Macdonald 5:33
Huge. I get it, I get a check for about $100 every year for actually. Good. Anyway. So yeah, so so I think that I just really genuinely love documentaries. And I love as much as the sort of just watching them and figuring out different ways to sort of handle real life stories and, and real footage, you know, as well as that. I also just love the fact that when you do a documentary of you and a couple of other people, and it's very low pressure, and you can make mistakes, and you can spend a few days doing something and your odds is actually not going to work. And when you making a feature film, the pressure is so much, there's so much money riding on it. You know, it's exhausting. As a director, it's, you know, it's one of the things I think you know, that you haven't made official numbers. It's, it's really exhausting physically and mentally and mentally, lately draining. And so, you know, after you spent two years or wherever it takes to make a feature film, to go straight into another one. I think it's kind of, for me, it's psychologically hard. So I actually like to do documentary after I've done a piece of a piece of narrative filmmaking. And I kind of done that pretty much deliberately. But also, yeah, there's times when you can't get the money for a feature film as what you are.

Alex Ferrari 0:09
so the how do you how do you approach structuring a document? Because I've, I've dabbled in documentary, but I've never actually sat and done an entire future. Do you construct it more in the Edit? On paper? Do you discovered as you go along? Do you have an outline to start? I mean, I'm assuming you start with a narrative that you're kind of looking for, or is it completely exploratory the entire way?

Kevin Macdonald 0:31
It varies, but I like doing ones which are completely explode exploratory. Where you kind of, I think the thing is, you have an instinct, do you think there's something interesting there, the story doesn't quite add up, or there's a, you know, the character or whatever it is, you think, hmm, there's some, I think it could be documentary. And then sometimes there isn't. And you said, you make something kind of boring, because you because you can't really find what you thought was interesting, but most of the time, your instinct is, right. And so I like to do it is just to start a lot of my documentaries, not all, but a lot of them are kind of interview based. So I just start interviewing people, and learning as I go and chatting to people for hours, sometimes I'll interview someone for four or five hours or something. And through that process, you come across fascinating things. Wrestling language, and behavior and psychology. And, and you just get to meet people. And if you're nosy, curious person like I am, it's kind of like, it's, there's no better thing you have that, you know, you're the perfect excuse to ask any question like, if people, so But I, you know, I, I genuinely have a sense of what the narrative is, I think, I think if I've got a talent, it's probably you know, being deceased, or see a story, whether it being a drama, or a documentary, and I pretty quickly can see, okay, that's the, that's the shape of the story, I can feel the shape of the story. Sometimes it changes a lot in the Edit, but usually you have something to start with. And then when you and then you've got all this material, whether there's merit, tainment material, or whether it's interviews, and archive or whatever. And then you just have to start somewhere and start with a seat. So you start cutting a scene, and then you've got another scene and they don't necessarily, and then at a certain point, like Well, I've got a lot of scenes, let's put them together and see what happens. And what and but I think this is the thing, I think that one of the reasons A lot of people have been like documentaries is it, I think, psychologically, it requires you to be really open minded, and to be open to you know, to not be not not not be prejudiced in your thinking. So you have to you have to think, well, maybe my original ideas were wrong. Maybe actually, that person isn't the key, the hero of the story, maybe that person turns out to be So if you kind of you have to balance the sense of, you know, I feel as a story, but also, oh, you know, maybe it's somewhere else, maybe it's And so that kind of open mindedness and a lot of directors are directors because they want to control every little thing. And if you're kind of directly control a little thing, then documentaries onthe whole pleasure of documentaries is not being controlled as spontaneity, you know, things happening unexpectedly in front of the camera.

Alex Ferrari 3:16
Isn't isn't a Hitchcock that said that when you're a director, You're the God of the of this, you're the God but when you're a documentarian the life is or nature or life or no God is, or God is in control, or something along those,

Kevin Macdonald 3:31
you know, well, I didn't know Hitchcock had said that, but I have my own version of that. Yeah. But I think that I yeah, I mean, I always say that, when I'm making, when I'm making a drama, I'm trying to take something that is, you know, written and sit down and dead in a way and try and make it feel like a document trying to make it feel spontaneous, to bring life into something that isn't dead on the page. And when I'm doing it, and when I'm doing a documentary, and trying to make what is chaos, feel like it was preordained, and it was scripted.

Alex Ferrari 4:04
And Yeah yeah. Because it sounds very chaotic. I mean, just like, we'll do a scene here, we'll do the same there. And after I've done like, 10 15 scenes, we'll just put it together and see what happens that as a filmmaker, it takes a special kind of filmmaker to do that. Because if you've been trained as a narrative filmmaker, that's insanity.

Kevin Macdonald 4:22
Yeah, no, it's certainly true. It is. And I think, partly the reason that, you know, I enjoy is because I'm a chaotic person. And I believe that, you know, there's a lot of wisdom and beauty in the every day and in things that we you know, don't necessarily pay much attention to in, in in narrative filmmaking. And so yeah, I think I'm sort of turned on by the idea of things happening for real in front of my camera, a real argument or real, you know, a real murder or real whatever, that there's something about that. That's just too Super exciting, I think I mean, to go back to sort of Hitchcock, I feel like there are two types of directors broadly speaking, I think there are those who like the children of Hitchcock, who do want to control everything and imprint themselves and everything. And then there are the children of Victoria De Sica, you know, Bicycle Thieves and all that. And those people, which I'm one, want to try and capture a sense of reality, and a sense of the spontaneity of life. And they often use non professional actors and music realization and that kind of things. I think they're I think they're two very different schools of schools of filmmaking. And you're either putting reality first or you're or you're or you're putting your vision first.

Alex Ferrari 5:38
And sometimes, and I'm trying to think of Jeremy Cassavetes is, is a good example of that. Yeah, he's a really good example of that. And sometimes you dance between the two, sometimes you have a vision, but yet you're open enough to being to see what happens. Like I've made I've personally directed a couple films that were very improv based. And it's, you're on the edge, like, you're on the absolutely on the edge, because you have no control, you're really just there to capture the magic, it's pretty, pretty, it's fun

Kevin Macdonald 6:08
And I think certain, you know, it's like a performance every day when you do that. So if you're not feeling it, it's kind of like, you can't get the actors to feel it. And you can't, you know, you've got to be person sort of creating that atmosphere of improvisational magic. And so you've got to be on. And so that that can be difficult, but I think all you know, every feature film I've done, or every, you know, narrative feature I've done. I think, you know, it is always a balance, it's a balance between things that you really want to control, whether that be the design, or whether that be the lighting in the scene, or the symmetry from that scene, or the way a line is said or whatever, there are obviously certain things that you would you want to really control and then the balance is the other side of it is that spontaneous stuff? So I'm always trying to have both and in the recent film, I've done the Mauritanian I worked with a dp is a great great German British American dp he lives here in LA now but he's but he's from Germany, originally called Alvin cooker who, who worked with Lynn Ramsay, I'm sure you let your listeners know. And Danny Boyle, sunshine, and Steve Jobs. And he's very dramatic. And he very organized, he wants to know, what are we doing? What does this shop saying? And that's that was really good for me working with him because he's not chaotic. He is he does want to think you know, very intentionally about everything. And actually, I think the balance between the two of us worked out really, really, really well. He I sort of brought more spontaneity to him, and he brought order to me.

Alex Ferrari 7:39
Now, one thing, when you're doing docs, you've done two documentaries on two musical icons, Bob Marley and Whitney Houston. How do you edit down a life of an icon into a feature film? Like I mean, I'm assuming both of those could have been multi, you know, that series essentially?

Kevin Macdonald 8:01
Well, they probably couldn't be but you know, their very first of all, they're very, very different lives. So Bob Marley wrote all his own music, wrote songs, which are about his own life, and expressed the central themes of his life. And so that film in a way was, you know, it was about taking someone who is a legend, who is a myth, and humanize them. So who is this person really? Who is this person who we all know who's part of everybody's like, when you can't walk down a street anywhere in the world without hearing my illness? I'm coming out of a restaurant or a bar, or a show. And, and so it's like, Okay, so here's a guy who's, you know, got this whole mythology around him, you know, who actually was the what was really motivating him and that so that, to me, is often the interest I have in celebrities. It's kind of like, let's push aside the veil. Let's actually see who is this person? And I think that's the curiosity that I that I have for about celebrity. I once did a film I did another music film, which was a big disaster, which was about Mick Jagger and that was done his invitation outs and followed him around little cameras in 2000. What does he want? I actually watched the Twin Towers come down with Mick Jagger standing in a suit dressing again, that's my favorite memories.

Alex Ferrari 9:24
Favorite and worse at the same time?

Kevin Macdonald 9:27
surreal is the correct

Alex Ferrari 9:29
that's exactly right. Can you imagine?

Kevin Macdonald 9:35
So so so getting in that film didn't work, partly because he is a really difficult person to get a handle on and to get beneath the surface on the surface is very entertaining with the funny bit. You always feel like you're on the surface. He's very protected after 50 years of biggest celebrity. But I also don't think I learned was don't ever accept a job. You don't have Final Cut. And I didn't have final part in the movie, we're kind of taken away from me and recap. And I was like, I'm never doing that again. And that's a that's been a, that's been a real, I think important decision I made in terms of documentaries and documentary about celebrities is, you know, you there's no point even enter into a conversation with someone unless they're willing to give you the final part. Because you're going to end up having to make the switch. Right, exactly. Yeah. But but but obviously, Whitney Houston is a very different thing. If Whitney Houston was a mystery, it's like, Who is this person? She's this voice, which makes you cry, which is incredibly emotive. But she never wrote her own song. She never gave any interesting interviews her whole life really, you know, she was an enigma. And that that was kind of what the film was the film that a film became about, you know, what's behind the Enigma? Who is Who is this? Who really is this person quiet? This voice that why is it so emotionally affecting? Is there something in her life that is brought given her this kind of ability to reach out and squeeze your heart. And so that actually was really hard. It was probably the hardest I've ever made a because it was so dark for life and the family have so dark and so depressing go to work every day? To an extent, and but also because it was everybody around her kind of lies about the library. Nobody wants to tell you what really happened, which we'd really like was because what was really happening was so difficult to prime to even, you know, 10 years after her death. We met, they wanted to be a fairy story, but it wasn't a fairy story. So so. So yeah, that was a very difficult and different different kind of film to make.

Alex Ferrari 12:01
Now, so you were saying earlier, the last, when you did the last King of Scotland was the first time you were actually really on a proper narrative set. That's a heck of a first set. I mean, that's not a simple film to make. This is not two people in a cafe talking. It's a fairly complex, large scale. I mean, it is really a story about the you know, the two, the two main, you know, Forrest Whitaker and James McAvoy is, but there are other subplots, and so on, but it's a big

Kevin Macdonald 12:30
it's a big skill film. And but I think, you know, sometimes ignorance is bliss. You know,

Alex Ferrari 12:36
I've heard that so many times on this show. So many times on this show, I've heard that from guts.

Kevin Macdonald 12:42
If you don't know, you're stepping into, you know, something difficult. I think also, you know, if you look at people's first films, a lot of people's first narrative films, they're, you know, there's some of the most interesting because I think you're, you're breaking the rules, and you don't know you're breaking the rules. They're not self conscious. And so I was bringing my documentary techniques, and my love for certain kind of film and my love of music to this thing. And I didn't know, I wasn't trying, you know, I had actually a very interesting experience before, and my brother used to produce Danny Boyle's movies. And so when I got the gigs do the last year of Scotland. When it looked like it was actually happening. I found out Danny Boyle, I said, Will you teach me how to make a movie?

Alex Ferrari 13:30
First of all, not a bad Not a bad phone call. If you have that number, not a bad number to have.

Kevin Macdonald 13:35
We met for a cup of coffee and then an hour he gave me a you know, two years of film school. And

Alex Ferrari 13:42
well, I have to stop you there. What can you give me one or two of those little tips that in that one hour

Kevin Macdonald 13:47
was your right now? I mean, you know, there were things that there were things that were just like small technical things like make sure your close ups the eyeline is as close to camera as possible. And I I didn't really understand why that was important. But then when I started doing it and started to sit, you know, get your airlines as close as possible to Okay, I can see this a bit like when I make a documentary I often use the Errol Morris technique of having people looking directly into the camera using what you know. I direct they're called is reflecting things so you can have somebody seeing your face, but it's sitting from the camera and there's something about the connection between the eye and the camera that even if you can't even directly looking into the camera, they're just off it because the emotion the seat of emotion is in the eyes and that's where you want the actors to be so and then he said things you know, we talk about sex scenes. I had a you know, quite a quite a big sex scene in that Kerry Washington and James McAvoy and I was nervous as hell about that. He told me Look, you got to rehearse it until it's so boring, but it feels like you're doing the laundry. And so I did that. And nice. And then he said to me, if your crew like you, you're making a mistake.

Alex Ferrari 15:03
Wow, that's the first time I've heard that.

Kevin Macdonald 15:05
Don't worry about the crew yet. If you'd like us because you're letting them go early, and you shouldn't be letting them go, you should be pushing to the edge. Anyway, there were a few others.

Alex Ferrari 15:16
That's amazing. That's got to be a fly on that wall. That was, but like I said, it's a good phone call to have. But if you if you make that phone call, good meeting to take. So you you're shooting last King of Scotland. I mean, when you're when you see forest doing what forest does in that film. It's remarkable. I mean, I remember that year when that movie came out. I mean, nobody could everybody just could not stop talking about Forest Whitaker. And we've all I mean, Forest Whitaker had been Forest Whitaker for a long time. But that that moment, it was like, perfect actor, perfect part. Perfect director of perfect story all hit at the exact same time. When you saw Forrest working on set, did you have an inclination and like, this is something he's This is special. And this is something going on here? Or did you just go good take force, let's move on.

Kevin Macdonald 16:07
Well, you know, it was kind of complicated because I so I cast James McAvoy read quickly, but he wasn't a star. I needed somebody you know, it wasn't an expensive movie. It was made for five or $6 million, no five or six main patents. So whatever that seven or $8 million at the time, that's 15 2015 years. So so so I met with a loader came to came to LA and I sat in a room with a sunset with the Chateau Marmont, actually on Sunset, and lots of actors came in Now obviously, I'd never done auditions before, really. So I didn't know what you were meant to do. But all the experience experienced casting director and actress came in. And I met kind of every well known African American actor of the time. And Person person came in and I felt they're not right, they're not right. doesn't feel right. And Forest Whitaker and he put on the list and I had said to the Casselberry something here is so clearly not right. Because he's such a gentle guy, his whole thing was this very lovely Zan kind of gentle. Jones, right. And the customer had said to me, Well, you know, we can't, we can't, we can't say no now to him, because it will look, you know, offensive, let's just get a let him come in and, and first arrived. And so literally, I had less than zero expertise, I thought we were just taking the meeting, because we had to, and he came in, and he he prepared like two scenes, which very few actors do for an audition, you know, they're not, you know, main actors and other, he had prepared, said he is he did an approximation of a Ugandan accent, which he'd also had to prepare. So it was immediately clear that you're someone who really wanted this who really connected with, in some ways, actually,

Alex Ferrari 18:06
essentially, audition. He, he's an

Kevin Macdonald 18:09
addition. Now, and, and he and he, he prepared these scenes, and we did them. And and he was and he was, he was amazing. And he and and so different than what I'd seen the first week before. And I guess it's, it was a lesson to me, you know, you know, if somebody really wants to do something, let even if you think that there's no way they're going to be right, let them let them show themselves, you know, because sometimes you can have got other things inside, I remember seeing the Forest, you know, I thought you were too nice. And he said, I've got a lot of anger inside. And so, you know, I think like a lot of really nice people, you know, maybe they're hiding something else, you know, and maybe those that it's this way they brought being brought up or whatever is to sort of, you know, appear to be quite passive. So, so yeah, he came in, and he came to Uganda, where we were shooting it, which was, I think, a key decision for me, I decided we have to shoot this in Uganda, that's the finance who is wanted to shoot it in South Africa, which was the kind of the known film place in Africa. And I went to both Africa and Uganda. And so that person has made people look completely different, the landscapes, completely different dresses with, you know, architecture is different. And I said, we've got to be in, we've got to be in, in Uganda. And I think that's a consistent thing throughout my career. I mean, it's either a good thing or a bad thing that I have no imagination about how to turn one place into another place. If some, if somewhere feels like really real. I'm like, well, we should shoot it here. Why would we not shoot it here? This is the quality, you know, that we're not going to get if we try and build a set or we do it. Right, right. I think that texture of the reality the real feeling of the place is important in filmmaking. And so he came to Uganda a month before we started shooting. And he hung out, he learned the language, he started eating Ugandan food, he just really immersed himself in it in a way that, you know, was was was deeply impressive, but also sometimes slightly worrying, because he, he started to believe that he was Idi Amin, in a way, and he started to believe that he I mean, was an innocent man. And that all these rumors killed people. Well, it's just rumors, you know, it's not, it's not reality. Because as he said to me later, when he came out and said, I have to believe that this man is a good person, a sympathetic person. So. So yeah, he went in, he went in deep. So it became, again, a very interesting thing on set, actually, because often, I was having to push him to be more villainous, you know, more aggressive, more mean more, whatever. Because his instinct was always to kind of go, Oh, I'm really I mean, and I'm a good guy. And a very interesting dynamic. So you say that was I looking into and looking at his, you said at the started all this off by asking, you know, we're then looking at his performance and going, Oh, my god, there's something incredible and special here. I was, but I was feeling like, you know, this is a battle of wills, in a way for me to, for him to get him to show the side of video mean that he didn't want to show. So that was very interesting. Also, on top of that, there's a very interesting kind of racial dynamic, obviously. So, so forest was a African American guy who was going to go to Africa for the first time, and I think that can be for any African American, I think, can be a really profound and meaningful moving experience. So I think he was sort of dealing with all of that. And in some ways, I became a kind of surrogate for the colonial idea, you know, the clone list in Africa or something. And so it was quite, it was quite a, there was a lot of friction in it, you know, it all ends up in the film in a good way, because the film is about colonialism, about post colonialism. And about, I guess what we would now call white privilege, you know, the, you go as a white person into African, you're like, maybe you can touch me, I can do what I want, I'm special, like, I can just get up and leave if anything goes wrong. That's sort of what that's kind of what the film is about. And so the energy that Forrest brought and his attitude to me and never actually really played into the film. ,

Alex Ferrari 22:40
so like, you were saying that, a lot of times you want an actor's especially in these kind of roles, the director, sometimes you just let them go, and, and you kind of maneuver, but I feel that from what you're saying, it was your presence, and his presence together that really built that up, because you're saying that without that friction, he might have just been a really nice, nice murderer.

Kevin Macdonald 23:06
Exactly. And obviously, the one of the side of that goes, the movie is kind of like the other part of the character rather, is a guy who and what makes us good performance is a guy who is funny and likeable, and sweet, but also that is a monster. And he's like, Yeah, he's a, he's a child in some way, psychologically, who's, whose development has been stunted by his experience of colonialism, and the expectations placed on him by colonialism. And, and so he, he knows no other way to control things and through sort of temper tantrums and, and violence and aggression. So yeah, to the end, it was a fascinating experience. And of course, because it was my first first feature film, I didn't know this was unusual or abnormal, or what it was, you know, this was just like, Oh, this is an interesting experience. And we, you know, we did we had, you know, all sorts of things on that film, which, you know, you would never normally do is we had soldiers from the Ugandan army come and they had their real rifles with them. And a lot of them were, they were fighting a war in the north Uganda that time and they were war vets, and some of them had PTSD and an explosion with some they were gunfire and the film would go off and they would all go go kind of crazy. And terms of very febrile atmosphere, at times on the set, but it was also had a degree of kind of non professionalism, which I think was useful, you know, so we had a lot of the crew, we couldn't afford to take over our crews. We trained a lot of people in Uganda, who had done a little bit so maybe a local video or this or that or, you know, but they didn't, you know, like the electricians were just household electricians, their hair and makeup people we found who did hair and makeup in Kampala, the capital. And so we, you know, it had this homemade feel to it, which I think was really Really nice. And it also meant that I was always exposed to real Ugandan opinions about Idi Amin and about the story I was telling, and people would not be shy about thinking wouldn't happen like that, or no, you know, when that line isn't right. And I remember one in particular, that was like, the guy said to me that there was a scene where I mean is with two hookers. And they were originally called, you know, Susan and Jane or something. And this guy came up to me, he was like working on the film without fusions, he said, in those days, all the hookers in the in Uganda Kob. Betty, that's what they should be called. That was the name they all use, and wine. So But more than that, there were people coming up to me in the film people, crew members, Ugandan members who would say, you know, this is this, you know, this is an important story to tell, because, you know, I mean, kill my father, or this is the consequences of the, you know, the consequences of this for my family were x y Zed. So, it became this very meaningful experience for the whole crew, they were all doing something that actually affected everyone in the country.

Alex Ferrari 26:14
That's, that's a remarkable story. And so you so that you're directing first time, you're really directing actors in that you've gone on to direct, you know, bigger films, larger scope films, I mean, the state of state of play alone has an insane ensemble cast. I mean, remarkable cast. I mean, as I was, as I was watching him, like, he's in this too, and she's in this too, and just like, My God, like, how did he get all these? This is amazing. How do you what is your approach to directing actors? Because every director has their own kind of flavor of doing it? How do you approach directing actors?

Kevin Macdonald 26:48
Um, well, I think it's probably the thing that I was most nervous about. Or when I came from documentaries, that not really understanding and feeling the actors were kind of alien species, what is it? They actually do? I did that, you know. And that's, it's taken me quite a few films, I think, to get into a position where I'm comfortable, I feel comfortable in the presence of actors and comfortable understanding, I guess, what they're trying to do and how you had best to communicate with them. I think it is a complicated thing. I think people who maybe come from a background, and we've done a lot of short films ever done a lot of theater, whatever, it may be better place, you know, than I was when I started. But I think that, you know, what I try and do very simply, is to create an environment for the actor where they feel like they can try anything out. And I'm really kind of, I'm judgmental most of the time, because I'll try and, you know, I try and get people to feel not just comfortable on the set. And it's a kind of family atmosphere on the set, loose, loose sort of feel, and a place where they can make mistakes. And nobody's going to judge them. You know, I want my actors to make mistakes, I want them to sort of try something. And they actually that didn't work. Let's do, let's say, and I guess I'm always just trying to get it's what I said earlier, I think about spontaneity and trying to get it to feel like it's real. Fun feel like the emotion in that moment is, is real. And I think through improvisation, whether might be like, you know, just throwing things up in the air. So, you know, forget about the dialogue, just do in this scene, what you think you should say? And you try that once? And maybe you get, you might get a moment, that's really great. But it also might loosen them up. And, and also, I think one of the things you've learned is that, you know, I remember being terrified in my first couple of films, you do, you rehearse a scene with actors, and the scene doesn't work. And you're like, Oh, my God, why did this just doesn't work? And then you're left thinking, Oh, my God, what do I do about it? And do I rewrite the rewrite the dialogue, I might just cut this story would have. And I think that what you realize is that you listen to the actors, because it's usually not working because the dialogue is, or the or the action, as described in the script is not what their character would do. And they know their character way better than anyone else. And they are usually the one that can help them. They can say to us so many times your scenes are saved by an actor saying to me, you know, I just wouldn't say that. But if he said that, and I said this, then suddenly, like, that makes sense for my character. And you're like, Oh, yeah, that's totally right. And so yeah, I mean, I admire what actors do so, so much, and I and I, and I could never, ever do it myself. And I think there's nothing better than that moment of magic when the camera turns over the first time. And the actor does something to a scene that you thought you knew what it was about. And suddenly it's like whoa, this is about so much. More than I thought I was seeing the surface of this, and there's so much else going on here, and the actors just made that happen on camera. And I love that. But I also think nobody's gonna say that, you know, I'm always fascinated when I started out, I think I used to think I want to do lots and lots of rehearsal. And he's trying to get as much rehearsal as possible time with the actors. And I've slowly come to realize that actually, rehearsing usually with Screen Actors, is only useful up to a point, there's no point in doing more than two or three days of it. Because people do not bring their A game to the rehearsal, they maybe don't even bring their c game to the rehearsal, because they're holding it all home. But so what rehearsals are great for is going through the scenes, and trying to iron out those script problems that are going to cost you a huge amount of time. When you get on set. You don't want to be sitting there discussing my motivation in this scene two hours in the morning, when you've got a hell of a lot to do. To discuss your motivation that that's in that scene or to RNA dialogue doesn't work or just to genuinely talk about the scenes. It's great. But actually performance, I found that never ever you get something in rehearsal that really even closely resembles on set. So over the year now, I sort of I will try and do two or three days of rehearsal, if you think it saves time, ultimately, later on, but I don't think there's much value in doing more than that.

Alex Ferrari 31:33
Now, your latest film, and please forgive me, the more Mauritanian

Kevin Macdonald 31:38
Mauritanian, you got it? Right.

Alex Ferrari 31:40
There it is. I got it, the Mauritanian starring the legendary Jodie Foster. Can you talk a little bit about that film?

Kevin Macdonald 31:48
Yeah. So this is a film which I think try and make for like three years, it's a very difficult subject matter. I guess. It's about preserving the Guantanamo Bay prison. And we we sort of take his point of view through the film. And he's played by a wonderful French actor called to Tahar Rahim, who even might have seen him in a profit, the Jakob reorg film from like, 2009, I think it was, which if you haven't seen it, it's a great great prisons and gangster movie. And he is an old friend of mine, we work together if you you know, 10 years ago, and he is a French actor of Arabic origin and North African origin, and has recently learned to speak English wonderfully. So he, you know, he performs in French and Arabic and English. And I needed to catch in order to get even a small amount of money to make this movie. He wasn't obviously a star enough and I needed to catch some big names and I was lucky enough that one of the producers on the project with Benedict Cumberbatch, he of Sherlock fame, then Dr. Strange

Alex Ferrari 33:00
Dr. Strange. Yes.

Kevin Macdonald 33:02
Yes. So he's a he's a he's a producer on the project and and he came on board as an actor to play a supporting role. And then I you know, that still wasn't enough and then Schilling Woodley came on board doing again, if you know, I supporting role, and then I needed you know, the other kind of main role aside from Tahar Rahim plays the prisoner in Guantanamo, is the defense lawyer, the real person for Nancy Hollander, and the first person in my head was Jodie Foster, because I could see that this character is going to be someone who's really tough on the outside. But, and kind of, you know, brittle and doesn't want to let you in. But when you do see inside you see someone who's kind of a bit broken a bit on so comfortable in their own skin. And I thought that if you look back at Judy's best performances, they were always something in that area. Yeah. And I sent the script to her pretty much 100% certain she's gonna say no, because God doesn't really act anymore. You know, she's so fussy about what she does wants to direct. She kind of as even her agent said to me, you know, I'll send it to her. But yeah, good luck. Yeah, exactly. Three days later, she comes back to me, and she says, Let's, let's meet and talk. And funnily enough, because we're discussing the title that we're retaining,

Alex Ferrari 34:31
just rolls off the tongue.

Kevin Macdonald 34:32
He says, It rolls off the tax rolls off me. That was the reason she responded to the email because she said, What the hell is the majority? She said?

Alex Ferrari 34:43
No, no. So note that never changed it. So that's so note to everybody make your title a completely very difficult word to say that no one recognizes and that's going to get

Kevin Macdonald 34:53
kind of an interesting thing because we did have a lot of arguments when it was sold under a different title than that, but it came back eventually to Mauritania. Thanks in part to Jodi's, Jody saying, you know, that's the title that hooked me. And also, there was a word of wisdom I got from my brother who's a producer and who produced the Alex Garland's film x maximum. There's another title, none of the knows how to say that

Alex Ferrari 35:17
rolls off the tongue

Kevin Macdonald 35:18
rolls off the tongue. But they had come to the conclusion when they were making that I think the producer Scott Rudin had said to them, it's fine to have a title that nobody knows what it is, because they that's intriguing. What is that? What does that mean? How do you say it? I kind of think this, you know, rather than kind of justice and honor, or something.

Alex Ferrari 35:38
Right? out, you know what, to be fair, if it would have been called justice and honor, I would have been like, but this No, you're absolutely right. If there is something to be said, I had a friend of mine who had a film called up solidia. And it was like, it's a made up word. And she told me, she was a Scottish director. And she and she told me she's like, it's the best thing because anyone looks, looks us up on Google where the only thing? We're number one, we're number one on Google for Absolutely.

Kevin Macdonald 36:06
Yeah. Anyway, to the to the to Jodi, and I talked about the character, we did some work, she was very astute about who this character was, and how much she needed. And that was, that was the first actor I've ever worked with, where she would go through the script and go, I don't need that don't need that. Because she says, precise about what she needs to express who this character is. And her whole feeling was, this is not about me, this is about Mohamedou, who's the prisoner in Guatelamo, and I didn't want to have like it to be about my personal life, my failed marriage. Those things can sit, you know, in a very nuanced way in the background, maybe. But this is about me being a lawyer and doing my job, and trying to create a relationship with this, this, this, this prisoner. And so, so, yes, she she, she worked in the script with me for a few weeks. And then, so yeah, and then, and that was, that was great. Because I think, you know, she is still, as you said, a legend, and she still brings a lot of cachet, you know, to the project. And that was the final piece of the jigsaw puzzle to get the movie financed and and get it made. And I you know, it's a it's a an amazing ensemble cast, if you think about it, you know, shaylee, Benedict, and, and dirty and Shahar is just magnificent. You know, I mean, I think he was made for glow, did a best act of God, one for Best Supporting Actor of the globes. And, you know, I think they deserve it. I think they deserve you know, more. So, you know, I think it's something magical. So when you get two actors together, who work in very different styles like God and to heart, the heart of every kind of improvisational, try this, try that. Jodi's very much like she's thought about it, she knows. But seeing them playing off against each other, that each one kind of seeps into the style of the other, it's really rewarding.

Alex Ferrari 38:12
So if our interview has said, our conversation has said anything, obviously you shot in Guantanamo Bay, so when you flew in, it was what everyone just let you in, right? It was no problem at all. You just got a permit. You just call up, you just call

Kevin Macdonald 38:27
It's what you know, we'd all seen Sherlock. Or dr. strange, but of course, we couldn't do that. There. We shot that in South Africa. We shot the whole movie except for we shot between South Africa and Mauritania, which is a country for those who don't know. So. I also by the way, on the subject of the title, my last word in the title, I said to people, you know, the Mandalorian nobody told them that doesn't mean anything. How do you say it? To be fair, people watching our movie, you've accidentally come into the theater thinking they were buying a ticket to the theatrical Mandalorian

Alex Ferrari 39:05
and they're and they'd be going, where's the baby Yoda? Where's the baby Yoda? I see Jodie Foster. I don't see a baby Yoda. If you would add a baby Yoda. It's a Final Cut somewhere. I think. I think the box office might go up a bit. I'm ready

Kevin Macdonald 39:16
to go. Yeah, so we we shot in Mauritania, which is on the northwest coast of Africa, below Morocco, Senegal. It's like one of the biggest countries in Africa. But nobody knows of it because it's like 3 million people. And it's desert is basically a big chunk of the Sahara Desert. And the people dress in this beautiful way and flowing to robes and the women are in colorful scarves and it's really a stunning place. June's camels, 500 miles of white beach that nobody goes on. It's amazing. And so we shot there for a week for the bits of the shed in Mauritania and the rest of it is South Africa. And we constructed the Guantanamo on the coast in South Africa because the real returns on the right on the coast in Cuba, I mean, it's kind of like, yeah, it could be a, you know, sandals Beach Resort or something there. It wasn't a prison. It's a kind of tropical paradise.

Alex Ferrari 40:12
Yeah, it's, it's, I've heard I've heard a bunch of stories about I'm Cuban by, by, by birth. So I am, I've heard many stories of, of Guantanamo and the soldiers fishing and just hanging out on the beach, surfing surfing and stuff. It's a it's an insane, it's an insane place. It's like there's no other place like it on the planet. But really, sort of

Kevin Macdonald 40:36
the whole point of that reason that they opened the prison there is because it's America, but it's not. So American law, according to George Bush's lawyers does not apply, because it's actually Cuba. And America only leases it. So, of course, there's many, many contradictions in that it's kind of like, you've got a naval base there. And the people, the soldiers and and sailors have to abide by American law. There are there's even, you know, America's endangered animals laws apply there, because there's a lot of reptiles, as they call all lizards and things were one of the ironies of Guantanamo is that all over all over the prisoner, the signs would say, Do not touch the iguanas, fine of $10,000, if you touch the iguanas, or of course, the same time, they're torturing prisoners, and, you know, not offering people the opportunity to even have a trial. And that's, that's really what the film is about. It's about this, the idea that these people were plucked from places in the world that were accused of terrorism. And then never charged, because they didn't have evidence against loving 85% of people who went there, we're just innocent people who got picked up, because their neighbor, you know, get a deal with the American government, we got $50,000 off or whatever, you know, American dropped a lot of leaflets in places and said, you know, if you have no pride of member in your midst, we'll get into them, we'll give you 100,000 bucks. And of course, you would like I don't like, I don't like Brian, who lives down the road. And he's adamant, five Member Assembly, but I'm gonna get rich. And that's what happened. They do recognize at 85% of people that had nothing ever to do with terrorism. And he was one of them. And yet he was caught there 14 and a half years. And it's the story of that injustice. And I think, you know what, I think for me, the key the story and why I wanted to make it is there are so few movies to the American movies, maybe none in the mainstream, which have a sympathetic Muslim League. Oh, man. Yeah. So So here's a movie, which is basically the trick of the movie is we're trying to get you as someone who might be, you know, anti Islam, and terrorism. And you would never rule out terrorism, but you know what I mean? And you by the end of the movie, you fall in love with this guy. And you feel like, this is a terrible injustice. So you start off being like, I know, like, everybody went down, but he must be guilty. And you end up feeling like, Oh, I love him, I want to drink. And so that's the kind of that was the that was the kind of just a simple kind of goal of of the film.

Alex Ferrari 43:20
That's amazing. And it's where's it available right now

Kevin Macdonald 43:22
to see is available to see right now in a very few theaters. wherever it's some theaters were open. And that mostly available on DVD? I think it's on you know that all the usual pay per view.

Alex Ferrari 43:37
Now, I'm going to ask you a few questions. I asked all my guests. If you could go back and tell your younger self one thing, what would it be?

Kevin Macdonald 43:48
like sex or about moviemaking

Alex Ferrari 43:50
about life in general, but less, but let's keep it I mean, sex? Absolutely. We could all go back because Jesus Christ Really? No, I'm talking about the business, let's say about the business.

Kevin Macdonald 44:03
Okay. Um, would I go back? And? I that's a really, that's a really hard one. I think I think that, you know, the key to any artistic endeavor, I think, is to find out what your subjects are and what your style is, discovering who you are as an artist. And I think that takes some time and take some mistakes. And so I think that I think that, you know, movies are very high pressure business, and people are always terrified and a lot of the bad behavior that happens in the movie business because a year I would say don't be frightened, you know, expect to fail. Don't worry about it. You know, you that's how you make Discovery that's how you find what's good and what what you know what you really what you really should be doing. And also think you just have to accept that, you know, not everything you do works. And obviously, the old days in the studio system, you know, you'd be a filmmaker, and you'd make 10 films in five years, and three of them would make money and the rest wouldn't. And that wasn't a problem. One of the difficulties these days is that you know, you're just judged on your last performance of your last film, what was, and that's a very, very high pressure thing. So try and ignore that pressure, that would be my

Alex Ferrari 45:35
now What advice would you give a filmmaker trying to break into the business today?

Kevin Macdonald 45:42
Be yourself, try and find the ideas that are uniquely originally yours. And don't worry too much about technique I think a lot of young filmmakers I meet and talk to are so obsessed with technique with, you know, style. And I think well, ultimately, that if you're making a pop video, yeah, that's super important. But if you're making a movie that people want to really connect to and love, it really doesn't matter. I think people obsess too much about stuff.

Alex Ferrari 46:11
Now, what is the lesson that took you the longest to learn whether in the film industry or in life? This could be about sex?

Kevin Macdonald 46:20
I'm not going to inflict those on my Yeah. So what's the lesson? That I took the longest like, Well, I think maybe no, this is a cop out. But I'm going to I'm going to say, working with actors trying to understand and not be kind of not feel that actors are aliens. You know, directors are from Mars actors are from Venus. No, it's not true. We are. We're actually both from Planet Earth. And I think it's that is that sort of being talking in very simple, emotional terms to actors. And understanding, you know, what the limits of what they can do, and what they can bring to the scene. But I think, you know, I remember talking to Great British director Stephen Frears. And he said to me, you know, as a director 90% of your work is done before you even step onto the set. It's about the script and the casket. And if you've got those two things, right. It's hard to miss out. And I think I think there's a lot of truth to that.

Alex Ferrari 47:31
Yeah, absolutely. And finally, three of your favorite films of all time.

Kevin Macdonald 47:35
Oh, boy, you should give me some warning about that. Three of my favorites. Okay. The Battle of Algiers.

Alex Ferrari 47:43
Okay.

Kevin Macdonald 47:43
Yeah. Which is very influential film on me. I would also say a filmmaker, my grandfather, which I'm alive to have in this list, and I would encourage everyone to watch is the British system Kane. It's called the life and death, of course,

Alex Ferrari 48:00
Criterion Collection. LaserDisc. I saw that many years ago,

Kevin Macdonald 48:03
hearing collection Exactly. And then I'd have to say, seeing the rain because it's the most perfect, we've even made

Alex Ferrari 48:10
it very, very true. Very, very true. Kevin, thank you so much for being on the show. It has been an absolute pleasure talking to you. And continued success. And I really am glad that there's filmmakers like you out there, still trying to push the envelope and taking those swings at bat with stories that are important and it's not. I'm a big fan of the superhero films. I'm big fan of the big pop films, but sometimes you take a nice meal as opposed to just fast food all the time. So I appreciate you, my friend. Thank you so much

Kevin Macdonald 48:37
It's always really nice to talk to you.

LINKS

  • Kevin Macdonald – IMDB
  • The Mauritanian – Watch

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IFH 421: Drugs, Sex and Higher Love with Slamdance Winner Hasan Oswald

Right-click here to download the MP3

Today on the show we have Slamdance Grand Jury winning filmmaker Hasan Oswald. Hasan’s story is pretty inspiring. He did exactly what I preach all the time, he picked up a camera and began to tell his story. He made his first short film that was later tweeted by Stephen Fry, and National Geographic came calling to work on their film Hell on Earth: The Fall of Syria and the Rise of ISIS. 

He has since covered the water crisis in Flint, Michigan, drug trafficking, and homelessness in Philadelphia. He quickly established a unique ability to capture the human experience through “cinema verité.”  His unfettered access to and intimacy with his characters creates a seamless veneer between the filmmaker and the subject.

After getting much need experience in the field he decided it was time to tell larger stories. His first outing as a feature film director, Higher Love, won him the top award at the Slamdance Film Festival. To finance his film he pulled a page out of Robert Rodriguez’s playbook and sold his blood plasma to finance his film.

Daryl Gant is a Camden native, father of eight, and a printing press operator. He was raised by a single mother and strives to be a better father than his own, who abandoned him at birth.

His girlfriend, Nani, is the love of his life but struggles to cope with a crippling crack and heroin addiction, and the nefarious lifestyle to support it. More troubling is that Nani is pregnant with their new baby boy, Darnez. It becomes Daryl’s newfound purpose to forge a better future for both of them.

Nani is also a Camden native, whose mother died with a needle in her arm. Now she struggles with the responsibilities of motherhood in the face of her own addiction. Daraz was born healthy but needs particular care growing up in an environment rife with safety and well-being concerns. Their friend, Iman, was once a drug dealing kingpin in Camden in the 1990s.

He was also a father and a mechanical engineer until he caught a dealer’s habit of selling dope. He embodies the spirit of many disaffected residents of Camden, taking the viewer on a tour of post-industrial American decay. His own quest for sobriety will eventually force the hand of Nani to make a change, as they forge parallel paths to recovery.

Hasan’s filmmaking journey is inspiring to say the least. He is using cinema to tell stories that will hopefully change the way people think. Higher Love is available on all major VOD platforms. His current project focuses on the Yazidi Genocide in Iraq.

Enjoy my conversation with Hasan Oswald.

Alex Ferrari 2:03
Now guys, today on the show, we have filmmaker Hasan Oswald and Hasan won the Grand Jury Prize at this year's slam dance film festival with his first feature film higher love. Now Hasan story is extremely inspirational, because he took a page out of Robert Rodriguez book Rebel Without a crew and sold his plasma to help finance his film. It is a very touching and gut wrenching film. So in this episode Hasan and I talk about how he made his film all the journeys and craziness that happened while he was making his film, what it was like to win the slamdance Film Festival and get the Grand Jury Prize there. And how the industry reacted to him winning that festival and how it helped him get his film out into the world. So without any further ado, please enjoy my conversation with Hasan Oswald. I'd like to welcome the show Hasan Oswald, I thank you so much for being on the show, brother.

Hasan Oswald 3:11
Of course. Alex, longtime fan. Thanks for having me.

Alex Ferrari 3:13
Oh, man, thank you for being on the show. And you are the first filmmaker that I am interviewing from not only the other side of the world, but you can you tell the audience where you're at right now, sir.

Hasan Oswald 3:25
Sure. I'm in northern Iraq, the Kurdish region of Iraq,

Alex Ferrari 3:29
Vacationing,vacationing

Hasan Oswald 3:30
Yeah vacationing, it's really beautiful this time of year 105 at sunrise, its peak. It's awesome. Now I'm working. I'm working on my next project. And I've been working on and on and off for the last year and it came back in February for what was supposed to be a three week wrap trip and going on for months with really no end in sight is all the airports are shut all the boards are shot. So yeah, that's what I'm calling from.

Alex Ferrari 3:56
Like you're basically trapped in a hotel Baghdad, if you you can check it you could check in but you just can't check out.

Hasan Oswald 4:04
You can't check out.

Alex Ferrari 4:06
So before we get to your movie, it's your movie. How did you enter the business man?

Hasan Oswald 4:11
Um, how I got in. So I actually I my film background is very vague. I'm definitely a new face in the business. I I went to something I don't know if you've heard it's a Waldorf school. It's kind of like Montessori based. Yeah. So I went to Waldorf School in upstate New York just outside the city actually. And you actually you do not have to watch movies, no media. So my whole childhood I watched very few movies. We didn't have a TV in our house. And when we finally got one I remember I used to when my parents were out I used to watch TV and then I put an ice pack on the TV because they would come home and feel it to see if I've been watching TV so that's that's how little exposure I had to movies. So I wasn't This movie buff who, you know, had a camera, his dad's camera and learn how to edit on to VCR. That wasn't me. I remember I was I was rad to watch one movie a month. And we just go to this video store giant video that was before like Hollywood video, Mom and Pop around little place. And every time I go in there with these big ideas, I'm gonna watch this new movie. and nine times out of 10 I'd come home with Waterworld. And I have no idea why but Waterworld was my was my go to and I just absolutely loved it. And I still I still love it. So I didn't have any kind of a background in film, I would go to Costco and had all the TVs lined up and my mom would go shopping and I'd get my TV in there. And I was so it was really a precious, precious finite resource for me. So I didn't have that background. And after I went to school at Villanova, I studied creative. I was an English major, but studied creative writing and had some journalism, journalism minor or concentration. And so I always had a interest in storytelling. I wrote a good bit of novel novella, short story, that kind of stuff ever any screenwriting, but as always fascinated with storytelling. And when I graduated, I had no idea what I was going to do. I applied and was accepted to work on a cattle ranch in Australia, they still have these, you can still be a cowboy in Australia, million cattle ranches. And then my visa got messed up. So kind of on a whim, I moved to Thailand to become an English teacher. I just had no idea what I wanted to do. And there goes here's our watch time so I had no idea

Alex Ferrari 6:51
So for people for people listening he since he's in Iraq, there are power sword surges or outages every every Yeah, so every few minutes, but everything is on a on a journey. So we won't lose his connection. But if you're watching, he will go Blair Witch.

Hasan Oswald 7:07
Exactly. So only my fingers is lit off about every 15 minutes. So yes, so in Thailand, I went to be an English teacher. So I wanted to do this kind of European gap year, I spent a lot of time abroad as a child. And I wanted to kind of gap here and find out when I was doing really film I still film was not a big part of my life. I you know, I love and love, love actually like till then I was certainly not watching. Certainly not watching old classics. If it's in the theater, if it was

Alex Ferrari 7:48
You know, sitting there watching like Kurosawa and Scorsese,

Hasan Oswald 7:52
Who. So we, as a teacher in Thailand, we would take a lot of trips. And I mean, it was just, it was incredible life. We live there, and we had a GoPro. And so we would film everything. And this is right about the time where you could get 1080 on I got an Android. So really in your pocket, you had a bunch of good resources for pretty cheap. And so all my friends had these GoPros and cameras, and so we take trips, weekend trips to Vietnam, bus trips to LAO, and we just gather material and then at the end, we were like, Alright, what are we gonna do with this? And so I was like, Alright, I think I can do this on iMovie I can do something. So I remember I laid a track down it was Moby play, which is got to be the most overused

Alex Ferrari 8:45
Oh, Most sampled album in history.

Hasan Oswald 8:51
Yes. And it was glorious. So it was that, uh, that paradise song from the beach?

Alex Ferrari 8:57
Yeah, I know. It's in my head right now. I don't have the rights to it. And I can't play it on the show. But I have it in my head, sir.

Hasan Oswald 9:02
Yeah. So the beach, the film The beach with Leo. That was the soundtrack. That's why we used it. And I remember I remember cutting to the music and loving it. Like I thought this is really cool. I mean, it was trash put it I mean, trash, but I really liked it. It was we were creating something. Um, so we were just doing that on the side and teaching I still had no I had given up drip my journalism routes as well. I was throwing through an English teacher. I had I felt I was teaching second grade, seventh grade and I fell in love with my class. So I thought I got it. I applied and got accepted to Columbia to do my Master's in education. I was going to come back to New York City and become an English teacher and that was my career. About a year and a half in. We were set to renew, renew, renew our contracts and instead My friends and I, we quit, or didn't renew our contracts and just traveled throughout the region. We tried to go by train from Southeast Asia, all the way to Europe. So there's trains all the way up. And then we took the Trans Siberian cross, and we recorded the whole thing. When I got back to Europe, I had a bunch of new footage. And I added, I, we called it or I called it 1818 countries in 18 minutes, and there's an 18 minute video that went on Vimeo, and it made the front page or a front page, I think the travel of the front page of Reddit 10,000 views I think, which was just I can't imagine, I still can't imagine why 20 people watched it. And it's still one of my favorite things I've ever created. It was the first thing I ever created. And just the feedback from that. And the kind of the creative process that went into it. I just I fell in love with, I guess then editing. And I still had no idea how to shoot, but because I taught myself editing through YouTube tutorials. Just books. I, I could edit, I just couldn't shoot at all, but I knew I could teach myself to shoot. And of course, that's when I found Rebel Without a crew. And I thought, oh, wow, like this, this can be done. And of course, it was stupid travel videos. But those travel videos turned into kind of my education. And so I didn't go home. When I got to Europe, and do my Master's in education. I stayed in Barcelona and started doing these freelance gigs. totally fake it till you make it. I remember I connected. I remember I went to different hospitals. And I'm still teaching part time at an international school in Barcelona at this time to kind of make ends meet. But I remember I went to a hospital. And I said, Oh, I make these promo videos. Can I do one for you? Because each hospital in Barcelona, I've got a party night. And I don't know. So they said, Sure. Just send over your reel. I was like, My what? So I remember doing my first kind of Franken cut off Rip Cut off of different people's videos on YouTube. I mean, it was that will never see the light of day again. And then so and then I did another kind of similar thing to with my friend had an apartment complex used to rent to students and I remember pulling my camera on a string across a marble countertop. Yeah, my Pan Pan shot. So that was kind of the the the genesis of of how I got into film and

Alex Ferrari 12:50
That's awesome. Yeah, no, that's a really that's, that's I always loved hearing these stories, because everyone has a different path in and obviously you found your path and kind of Miranda around literally continents, trying to figure find this out. So let's get to your film, hire love. Tell me about hire love and how it came about?

Hasan Oswald 13:12
Sure. So I guess just kind of a brief synopsis. It follows a man named Daryl Gant in Camden, New Jersey. Darrell is a factory man from Camden. And he his long term girlfriend, Nani are ginetta. She is a heroin addict on the streets of Camden. And how she pays for that habit through various while she lives and works in the streets. And she becomes pregnant. And so the first half of the film follows his obstacles his journey well to every morning, he leaves she she leaves the house runs away to Camden. And it's his journey to find her over two years. And then once the baby is born, a different journey begins. So it's on the surface. It's this, this search for the love of his life. And he as he tries to protect his unborn baby. But it's also each obstacle that Dale faces it. It's kind of a obstacle that a lot of these cities face. It's not just Camden. It's you know, Flint, Michigan, Cleveland, these post industrial cities that the American Dream is kind of crashed and burned in. So that's kind of what the movie is about. And it it came about kind of in an interesting way. So if we backtrack a little bit, I still was doing travel films. But they were kind of turning into a more more interview based we're doing. I remember getting darker and the people were filming these travel films for we're like, we don't want to listen to the Sri Lankan lady about losing our family and the tsunami of cheese like we we will Yeah, we want to we want to live. We want Wanna hear about the best beaches in Sri Lanka? So already the disconnect was beginning. So at the end of filming that travel show, it was my now ex girlfriend and I, we both, both things were coming to an end. So it was time to do something different. And so at the end of that travel show, I went to Lesbos, Greece, where the refugee, so that's where the Syrian refugees were, they kept drowning in the Mediterranean, doing that crossing into Europe and their raft. And so I went there with more skills than I had and better cameras, but still very new. And this was kind of my first documentary. And I made, I joined a rescue squad. They're the ones who pull the rafts and the people from the from the ocean. So I joined a rescue squad bear and did a 15 minute short, and came back, edit it myself, colored it myself, figured out that color was the thing. So yeah. And I thought, Alright, here we go. Like I have a 15 minute Doc, this is good. I don't know, 700 views. Maybe? It was it was that was gonna be my big ticket. And I'm living. I'm out of money. I don't know if this film thing's gonna be, you know, if this is my way,

Alex Ferrari 16:29
Right. But then Jesus, I had to go to do a very not uplifting documentary in the streets of Camden.

Hasan Oswald 16:37
Right. So well, how that came around was maybe a month after this film's public, the refugee film was published. Stephen Fry tweets it. And then a few more, Neil Gaiman. guimond is the author of a few bigger names, tweets, tweet it. And then I get, you know, 100,000 views under this amazing one, 1000 views. And from that, so National Geographic saw that saw a tweet. And they call me and I'm living in Boulder at the time with my with my girlfriend. And they so gold crest films was contracted by natgeo. So they're making a film for natgeo. And the director and Nick quested and Sebastian, younger, they call me and are the existing calls me and says, Hey, can you come do the Can you, the director would like to meet you? And so I'm thinking, Oh, great. This is an interview. So I get up, packed up. And then right before I leave, I email them. I say, hey, just making sure we're on for tomorrow and interviews in New York. So we're on for tomorrow, no response. So I'm like, Alright, I gotta go. So I just fly to New York on miles, get out of the airport, go to the interview, go to the interview spot. And I'm just thinking, like, I don't think I have an interview. And so I go, and like five minutes before they respond to my email. They're like, Yeah, he's still planning on me meeting you. And from there, within a week, we hit it off. And within a week, it was my first kind of film job ever. I had $10,000, taped to my chest, heading across Turkey meeting with smugglers. I'm with the director. He's teaching me all these things, all these cameras. And so this is my first documentary, real documentary experience. And I just, I fell in love with it. And I came back and I continued working for them, and learned a lot of great stuff. But after about a year, it was time to move on. And that's where I knew that I wanted the whole time, I knew that I would. Eventually, if I was going to fail, I'm gonna fail big. So I knew I wanted to direct and my father's from Camden, New Jersey, where higher load takes place. Got it. It was I had no budget, I'd son save some savings. For my time with the natgeo film campaigns, only a two hour drive from New York. Because my family my dad's family is all from now they all still live in the surrounding area. So I knew that all I was gonna have to pay for with gas money. I had a strong enough backing and editing and filming and producing that, well, I didn't have a choice. I had to wear all the hats. But I knew that I could make this movie and Camden kind of had this. Throughout my life or just from my dad's background there, I've kind of had this morbid curiosity with that city and cities like it, as you mentioned, like the post industrial decline the empty factories. It's America's most dangerous city or one of them for the last decade. So I thought, you know, this is a story that needs to be told.

Alex Ferrari 19:38
Now. So what was the budget of this film? If you'd want me asking?

Hasan Oswald 19:43
The budget was less than zero.

Alex Ferrari 19:45
Okay,

Hasan Oswald 19:46
To start. It was a it was I, I knew that a camera and a dream, basically a camera and a dream. So I knew I was gonna have to do everything to start at least before I could kind of To show people that, that this was a project worth investing in, this was a project worth joining. So I had some savings, as I mentioned, but I would so there are still expenses, this food, although my uncle was amazing with that he's an associate producer on it on the film. He took great care of me, but there's still food, there's still gas, there's still, that's a lot of stuff that go into it. And so to make ends meet, there is a lot of tricks that I used to start, I knew right away, I could sell my blood. So I've sold my blood plasma, twice a week. 50 bucks a pop. And that was more than enough to make ends meet to get going. And then and then I need a drone. And then I needed another lens, zoom lens, and then I needed other things. So we would it's it's not a lot of blood, but it's it's a lot of fun out there. We're out of blood, the blood, literally the bank.

Alex Ferrari 21:07
Literally suck the blood out of you.

Hasan Oswald 21:10
Out of it. Yes. So the next step was I figured out that and I had nothing to edit for I made the mistake of filming and it turned out fine. But I couldn't edit 4k on my laptop. So I needed a new laptop. So what I would do was, this is frowned upon, but I would go to Apple and I buy their best system. And then I edit for 30 days straight 29 days straight and then I'd return on the system. Because there was no restocking fee, there was no anything. Right. And so that's how I was doing the Edit. And then I was the next 30 days when I didn't have an editing system and I didn't want the local Apple Store to become wary. I would shoot that whole time the next month so what I would do

Alex Ferrari 21:52
3030 on 3030 off

Hasan Oswald 21:55
and then the next 30 on was for lenses do the same thing for lenses camera body steady cams at Best Buy a 29 day rental for free. So that's how I was that I had an amazing kit. I had you know top of the line stuff rented and I know you know i it skirts the bounds of efficacy but

Alex Ferrari 22:18
You know I look. Sometimes you've got to as a as as the as the the glorious Axel Foley once said, Sometimes you've got a fracture and occasional law. And you don't break it. It's just kind of bend it a bit and look you are working with in those guidelines. Look, when you're starting out, you do what you got to do to make it happen. You're not the first person I've ever heard that the Best Buy deal. I'm sure people listening now they're like, wait a minute, you could do what a Best Buy. I'm like, Yes, you can go to Best Buy, buy the best camera you want and use it for 30 days. I did not think about Don't drop it. Yeah, don't drop it. Don't scuff it. It's got to be it's got to be pristine, because they will check. But if you're good, you've got a hell of a kit. I never thought about Apple because I've never there was no Apple computers when I was coming up anyway, like that. They there was no Apple stores, let's say. So that's interesting. So that you would edit and what did you edit in just out of here? I'd like Final Cut or veggie?

Hasan Oswald 23:23
Yeah, so I learned I learned in Thailand on iMovie. And then I taught myself Final Cut, Final Cut 10 and then quickly moved into premiere because I remember I was back in the studio one day and they were like, what are you using Final Cut? I was like, Yeah, what am I using Final Cut? I have no I still don't know what I prefer. What's better, but now? Yeah, we did the whole editing in Premiere.

Alex Ferrari 23:45
Okay. that's, that's amazing. So, so you would you would edit one month that go shoot footage for another month, then go back and buy another laptop and edit for the next 30 days. How long did you keep this up?

Hasan Oswald 24:01
Yeah, cool. And we used to use different credit cards. We used to use like I borrow my mom's credit card and then Venmo her the money and then she went she'd get the money return on our account and then we use my uncle's credit. It was it was bad. So I mean, I probably did that on and off for about eight months. Oh, that's amazing. So probably four rentals from each rental area.

Alex Ferrari 24:29
I'd like to rent us I love that I love that you've now just automatically just called it a rental even though it is absolutely not a rental but yes

Hasan Oswald 24:38
yes. zero budget rental

Alex Ferrari 24:41
Cheeses. No, I mean look like I said sometimes you got to do what you got to do to make it happen and and it's it worked. It worked. Yeah. Did you did you keep any of it ever or is it all gone?

Hasan Oswald 24:55
No. So I mean, we we eventually kept once we brought on a little Money we kept stuff that I'm still using. And but it also I mean, it really caught I think having zero, that zero budget kind of made the movie what it was. We were going to there are other we would go to. If you go to eBay, eBay, YouTube, you can learn how to make a $1 $2 rig with pvc piping. Oh yeah. And so we learned all that stuff too. We would buy all our stuff aftermarket on eBay, it would take you know, four weeks to get there from from China, we could never have anything that we really needed. But um, so we use those tricks also. And then yeah, once we found out kind of our go to kit essentials, we kept those. I got a laptop that can handle 4k. And so while we were coming up, we were, you know, playing with some ethical boundaries, but we eventually got on the straight and narrow and did it the right way.

Alex Ferrari 26:03
Look, I mean, I'm assuming you know who Werner Herzog is? Of course, yeah. Okay. So Warner, you heard that story of him with the with the papers. Yeah, with 4g. He literally forged his papers to get when the police came to wherever he was shooting, he forged papers proving that he was able to shoot there. You do what you got to do. You know, as long as you're not hurting anybody or literally stealing, literally stealing. Yeah, you do what you gotta do?

Hasan Oswald 26:33
Yeah, and we did a lot of that stuff, too. I mean, Werner vanner was one of my original inspiration. So yeah, we copied a lot of that stuff with just fake it to make it and if they're gonna assume something going into a shoot, you know, I guess I didn't tell them I was with HBO. But if they're gonna call me the HBO boys, I didn't say it. Someone else said it. So like, we we faked it till we made it with a lot of those tricks.

Alex Ferrari 26:57
Did you? Did you have an HBO shirt answer? Is that, that HBO hat that you bought it? At the souvenir shop in downtown Manhattan?

Hasan Oswald 27:10
Yeah. Yeah.

Alex Ferrari 27:14
Look, look. I mean, look, I could tell you stories and stuff I did. And when I was coming up, I mean, I don't think I've told this story on this show before but when I my first edit reel was based off of raw footage that I got, from an OS from a European group of filmmakers that came into my commercial house that I was in Miami, and I grabbed all their footage and I re edited distance was insane, like million dollar budget footage, re edited, it all slept the Nike Nike logo at the end of it. And I cut together five or six reels, and then I quit. And I went out with that reel. And people were like, they assumed that I was that guy. When they asked I would go No, no, no, that's just a speck spot. But if they didn't ask, there you go. Yes. Exactly. You know, it's, if you assume that's up to you, you know, it's like I was asked for forgiveness, not for permission. Yes, shoot, shoot birth. escalator. Yes. As my entire my entire last film was Sunday. Yes, exactly. Exactly. Alright, so alright, so you've sold plasma? Or you have you have skirt the line of the return policies over at Apple and Best Buy for eight months? And and then you've gotten you finally got some money together? And then how did you remember you saying to me that you kind of mariachi camp done a little bit in the sense that you became very well known in the area? Can you tell us a little bit about how you kind of started having almost free rein in that in that town?

Hasan Oswald 28:49
Yeah, so I think having no money helped us in a bunch of ways. Like, for example, I mentioned that we didn't have, I didn't have a zoom lens, I was filming everything with a fixed lens. And so there are some really great shots where we wouldn't have gotten and I had this incredible access to my characters and out because I had to be I was a foot away from them. And it lends this kind of like raw, this pure Verity almost, that I wouldn't have gotten if I could afford a zoom lens, I had to go in without a foot of all my characters. And I think that kind of was the case. In one way or another with a lot of these things. I didn't have a producer, I didn't have anybody. So I had to go to Camden, which is, you know, it's one of the most dangerous cities in America. And I was terrified and I had to go knock on doors and meet these characters where they were. So I would go you know, I'd start out I'd go to town meetings and kind of find out who the town leaders were and the different advocacy groups and then I would branch out to I would go knock on the door. Have were known drug houses, but I would be with one of those town advocates. So they would kind of give me an ounce of credibility.

Alex Ferrari 30:10
It's like Donnie Brasco. They were Donnie Brasco when you like he's a good guy. Yeah, it's fine. He's a good guy. Exactly. he's a he's a real guy. He's a CSV, okay. csv. Okay.

Hasan Oswald 30:19
Yeah, trust him. So, they, I mean, they really appreciated that. Camden, it's been a drive by a guest to drive by city, but also a drive past city, a flyover city, one of the first titles for our film, actually, for a long time, it was titled below the brine. It's, it's after a Thai poem by Walt Whitman, who's actually from Camden. And it's about this world that exists below the brine below the surface of the ocean that nobody ever sees. But there's life down there. There's heartbreak down there. It's society down there. And that's Camden. They, you know, they build the retaining wall in the highway, so you can't see into it. No one goes into this place, no one talks to these people and learns their story. So when I was knocking on doors, just because I had to, I didn't have a producer. They really appreciated that. And so the guy was nice.

Alex Ferrari 31:13
I'd like how did you how did you? Because I mean, from watching portions of the film, like ye they're doing not only illegal things that you end, but they're allowing you to come in film this. Some of it's extremely personal. And yeah, I mean, there's there's characters who are high on screen, there are characters who are pregnant and high. And there's, there's so many, like, how did you get them to agree to do this? Like, what, what was in it for them for them to be able to allow such access to their lives?

Hasan Oswald 31:47
Yeah, and, yeah, a portion of why they did that always comes down to an aspect of they will, people want to be on TV, you know, the second a camera turns on, no matter what anyone says, it changes the dynamic, however, I think because I where I went and met them where they were talked to them first. And really, I didn't just come in for a weekend and film a bunch of people shooting up. I knew them became really entrenched in their lives. Night after night, day after day. They respected that I wanted to and this is how I approached it, I wanted to tell their story, the story of Camden, the story of this opioid epidemic, I want them to tell it, so I wanted to see it through their eyes. And they right away, kind of, we're open to that. And one of the first scenes in the motel where our pregnant character is injecting was my first kind of realization of what trust and what access they had given me. And that carried for the next year and a half. And after that motel scene, I received a very angry phone call from who turned out to be the protagonist of the film, Darrell, about filming with his pregnant drug addicted wife, long term girlfriend and was very angry said meet me the next day, I thought, why the film's over, maybe my life is over. And he basically just he pulled up, he said, Listen, let me tell you my side of the story. And so that's where we learned his side of the story. Every morning, he wakes up goes to search for Nani who's trying to save his unborn child. And so when he said, let me tell you my side of the story, I think that's why I was so embraced by cam tonight. because nobody's given these cities a seven second look, no one. No one, no one ever stops to say, oh, you're living on the streets, in in on heroin highway, as they call it, in America's most dangerous and one of America's most dangerous cities. You know, how did you get here? What What went wrong? Why people think, you know, who in the right mind says, I want to give up everything, lose my kids, my house, my car. I want to give that all up and live in a gutter for 1510 years. If I'm lucky, no one stopped to ask the question of how they got there. They just treat them you know, as animals almost. And so that trust was kind of achieved right from the beginning of me even coming into their doorstep. And then they just gave me the permission almost to give the means the agency to tell their own story.

Alex Ferrari 34:36
That's That's fascinating. You're right, these stories are a little too few and far between. and, and a lot of the stuff that's going on right now, back here in the states that you have been safely in Iraq avoiding which is Corona and and what's going on with the death of George Floyd. I think that's one of the reasons why these There is such uprising here now is because, yeah, it's because of stories like this that that these these people have have been handicapped from the moment they were, you know, they were evicted from their womb, their mother's womb. Yes. Yeah, you know, there's no doubt about it. And these stories are so, so important. And that's why it's so much more beautiful on the way how you did it. Which, like, if you told me like, yeah, we have like two 300,000, we had an Alexa. We shot with cook lenses, we had a full rig, it wouldn't have you can't make this movie like, you need to. You need to go to Best Buy an apple and do what you did. It goes to the whole story. Now. Now, this is your first feature, right? This was your first feature?

Hasan Oswald 35:46
Yeah, it's my first feature. It's only the second. My only my second credit. So I worked on that National Geographic film. So I was really, I'm still of course learning everything as I go. But that was my film school. That that a year, year and a half in Camden. That was my film school, you'll see. I mean, if you look at our Instagram, you'll see some funny things of a first time director. But also, there's so many stories of I had no idea what was what I was doing at the beginning, especially, you'll notice things in the film, if you watch it with a close eye that I can point out after you watch it. It's a first time filmmaker it but we did do an amazing, they did an amazing job of saving a lot in post and it looks incredible. But there's some funny things that I learned the hard way.

Alex Ferrari 36:33
But did you but the question is, did you wear a director hat or a director t shirt?

Hasan Oswald 36:38
No, I just carried the chair around. And you know that like that, that gift where the guy just unfold the chair and sits at a director's chair.

Alex Ferrari 36:49
I I always make a joke because when when I was first coming up, I had the director hat and a director t shirt on because that's what a just a pompous film student would do. So anytime I see a director walk on set with a director shirt on, I'm like, Oh, god, oh, god, oh, no, this is not going well, this is not going to go well. And every single time has ever happened. I've never I've never been disappointed. So you you submit your films to all these film festivals, right? And not only did you get into slam dance, but you also got some interest from South buy of this of this last year. So can you tell me what happened between slam dance and south by? And then how did it actually? How did it all workout?

Hasan Oswald 37:35
Sure. So we we really, I'm not the only young filmmaker on this team. It's really an inexperienced team of four people probably still is, which I love. And now we're actually really good. So we really didn't really even know what we're doing going to festival season either. So we got into slam dance. That was our first. Well, first we got rejected by Sundance, obviously. I mean, we all fantastic. Yes, exactly. It was our first you know, welcome to the Welcome to the show. And then we got into slam by which we were really blown away. And for those, we were unfamiliar, I was unfamiliar, but it happens the same exact week, the same time as Sundance. So actually, if you say it fast enough. Oh, yeah. Honestly, a lot of people think so we post on social media and a lot of my university friends. They just assume I once Sundance and there's no I'm not gonna correct them

Alex Ferrari 38:42
Again HBO HBO guys. HBO

Hasan Oswald 38:45
HBO guys. Yeah, we're HBO guys who won Sundance. So we got into slam dance. And it was just it was an incredible, incredible week. But we had Sunday slamdance deadline to accept was right around the same time that South by was their deadline was for their notification deadline was and in our minds, my mind at least I would lean toward not anymore, of course, but I was going to lean toward our premiere at South by just has the big name. And just as a first time filmmaker, I just was going by the name. So there was disagreement within the group. Eventually we decided we're going to premiere at slam dance. We ended up not getting in to south by so we're at these parties and everything and we're retelling the story and how we chose to premiere at slam dance and it turned out that through various programmers, I guess and I'm not 100% sure on this but um the rumors on the street, the rumors on the street. The rumors are street that South by does not take kindly to slamdance Especially if you're wanting to choose between the two. And we had gotten kind of a cryptic email from south by that before we got the rejection email, and so they knew we were choosing between the two. And we chose slam dance and didn't end up being accepted to south by, which turned out so we won grand jury at slam dance so amazing, the best, the best choice. And then a week after we come home COVID hits and south by is the first one to go. So it really was the right the right decision. They are all worked out in the end.

Alex Ferrari 40:39
Now what was your What was your Sunday slash slam dance? Park City experience like because you were you were like Fresh Off the Boat. This is your first movie you've never been it is your first film festival if I'm not mistaken, right? Like,

Hasan Oswald 40:55
I didn't even I couldn't even I wasn't exactly sure what I knew what a film festival was. Obviously, I thought of it more as like a market. And then my only background is the entourage episode, which I watch. You know, again, right before I left, right and I'm so I'm a director. I'm going to a major film festival. I'm picturing a lot of entourage stuff. And there was a lot of entourage stuff. I mean, we already is amazing parties. Yeah, we had a great PR team that hooked us up. We went to like the cinetic party. We went to the HBO HBO party of course,

Alex Ferrari 41:32
obviously because you the HBO guys.

Hasan Oswald 41:35
So we had a great time there was you know, the hot tubs the late nights, it was amazing. But then there was also the side. So that was the entourage side. And then your film comes to mind at the corner of ego and desire. So these, For those unfamiliar, you shouldn't be it's a great movie, go watch it. But it's three young filmmakers go to Sundance to try to pitch their film, and everything kind of falls apart. And so we had a lot of those moments. We, you know, we just first time everything, and I didn't, and I just didn't know anything. So there was a lot of mistakes made. You know, what's a sales agent? You need one, we went in very, very excited. But I'm excited in green. So it was a brilliant mix of the entourage episode and and your day in your film.

Alex Ferrari 42:27
No. And I mean, I've been there. As you know, I've been at slam and Sundance many, many times over the years. And slam dance is an experience. And I love slam dance. As you can see, I have my I represent this lambdin shirt all the time I do. I do love them. I always found myself even though I was rejected from slam dance, and I'll call them out all the time because Dan, co owner, co founder was in it. And I still got ridin Yeah. But to be fair, I think I said the word Sundance like 50,000 times in the movie, so they probably didn't want to promote slam dance. Like we were talking about that earlier. Like, you know, maybe I would have just said slam dance slam dance, slam dance. Oh, they would have accepted it in a heartbeat. But of course we always go for the for the girl that doesn't want us. Yes. The hot girl that teases us constantly. That is that's the relationship with 99.9% of every filmmaker ever.

Hasan Oswald 43:26
And then we keep saying that. So southpaw was the hot girl that didn't want us and then it got canceled. So every time we don't get one, we're like well that hot girl is about to go down cuz it's gonna get canceled and it keeps happening.

Alex Ferrari 43:37
Yeah, God knows what's gonna happen in the future. I you know, I'm still in the in the camp of I don't think Sundance is going to happen in 2021 in the same way, I can't you know, I can't even imagine it happening. But we'll see. But you once you say you won southpaw. Excuse me, you, you you excuse that you want slam dance. You want the jury, the Grand Jury Prize is slammed. So that's a big, that's a big deal. We'll be right back after a word from our sponsor. And now back to the show.

Hasan Oswald 44:14
We were just it was really just a dream. It was. I still I'll never forget when they call her name like it was. I mean, I blacked out just from the adrenaline. I'm not even sure what I ran up there. I'll never look at what what that acceptance speech was. Yeah, I'll tell you the Alex was not good. It was it was fine. It was bad. But um, it was Yeah, it was just it was a dream come true. When that and then we so that was our first festival. It's the you know, the first festival, one of the first festivals of the year. And so from that we got waiver waivers to maybe everywhere and can't It was so strange being contacted to show your film. So we just We just this weekend we did our European premiere at Krakow in Poland, which is an amazing festival. Yeah, and we're, I think one or if not the only North American film, selected for competition. And it was online, which was a new experience. But that was right off of we actually got the news about Krakow right after the grand jury win. And then also, we were accepted this past week. Sorry, we were in this past week in Brooklyn, where we won best new director and Spirit Award for, for Documentary Feature loss. And so that grand jury win, just, yeah, that snowball into everything. And we have a bunch of festivals coming up, that are either going to go online and be canceled.

Alex Ferrari 45:47
So I want I want to clear exactly who knows what's gonna happen. So I want to I want to be real clear. So I want to bring this and you've been listening to my podcast now for a while, and everyone who's listening automatically, but he won slam dance, like he won the Grand Jury Prize it slammed and so that so when the when the trucks of money came? Did they just did they unload by the pallet? Or did it just dump it all on your front yard? How does that work? They just they delivered it in their hands, a little bit at a little, little by little, just like a little 14, the 14 quarters, the fourth thing called the 40 quarters that they gave me, I want I want people to just understand that just because you win the Grand Jury Prize at a major festival like slam dance, it does not mean that you automatically get checks. It's not 1994 anymore.

Hasan Oswald 46:38
No. And we have that kind of a lotto ticket dream. And I will stick by that it is important to have a dream. But also, it's also important, and I'm so happy I I didn't have any money. So I actually had to build up technical skills. Sure, along the way, while maintaining that lotto ticket dream. So yeah, when we when we won grand jury, I thought, you know, here comes HBO again, again, comes up, here comes the big deal, like Netflix is calling flicks. And we did yeah, and we got all those calls, and it's a lot less money than you would think, a lot less money to any deal any offer that you would think there's no truckloads of money coming. And we found that out pretty quickly. However, I will say that it not only did it open up doors for other festivals, which is really, really important for a young team, such as ours. And I know festivals, I learned this the hard way festivals, you know, they don't, we can win a Grand Jury. And still, that's not going to move the needle on a higher even when three grand juries it's not gonna move the needle on a higher, it doesn't make sense, like people like your movie, but it's not gonna move the needle on your, your your distribution deal. So festivals really aren't going to do much for that. We found that out. But it really did. These festivals are great for myself and the team. Even so I'm in Iraq filming now. And we have some really big names attached to this film. This is the my second film directing. And that's all from, I'd say 90%. From these festival wins. Yeah, it lends credibility. So know that we're not, we're gonna be lucky in all honesty right now to break even even though our budget was so so we kept it so low. And down the road, hopefully, we're turning it we're working on a narrative version as well. So hopefully that will drive interest that way as well. But it it pays off in ways such as now I'm over here filming, as I like to call it my real directorial debut since I actually know what I'm doing now. I couldn't have done that. I couldn't have patched these names to it. Without without that grand jury win.

Alex Ferrari 49:04
Yeah. And that's, that's the thing. filmmakers need to understand that the film festivals, especially if you're a new filmmaker, oh, my film festivals are the best. Like, yeah, you got to go into the red carpet into the parties and meet other plumbers. It's amazing. It's wonderful. Take, you know, go to those seminars, go to those workshops, you know, meet people network, it's great for all the obviously that's been put on hold right now for the next foreseeable future. Because of COVID. But when it comes back, it's still a wonderful experience to go through. But I am just constantly beating my audience over the head that it is not 1994 anymore. This is not what it was. They don't have the same kind of poll as it did before. So but they do have a place in the ecosystem without question, and I would have killed to go through your experience like I've never gone through that experience. Like I've been to hundreds of festivals, and won awards and all that kind of stuff, but I've never won a Grand Jury Prize at slam das nor have ever been yet at slam dads are accepted into slam dance. But that's amazing, dude, that's an amazing story. And I'm glad that that you did it the way you did it and you're trying to get the story told and get it out there. And it's not over yet the story's still continuing, you still got to figure out how you're gonna make money back with this what type of distribution deal you're going to finally land on. If you're going to self distribute, there's a lot of different avenues you can go down.

Hasan Oswald 50:24
Yep. So yeah, definitely, it's, yeah, it's exciting. It's still very exciting. And mistakes will still will be made. But at least there is gonna be we have more people on the team who know what they're doing a sales agent, good PR, good, good. Everything. So mistakes will be made. And it's it's still a learning curve. But um, yeah, it was definitely a great experience.

Alex Ferrari 50:47
Awesome, man. I'm gonna ask you a few questions asked all the guests. What advice would you give a filmmaker wanting to break into the business today? Obviously go to Best Buy an apple and do your trick. But besides that?

Hasan Oswald 50:59
Yeah, um, so I guess for advice for someone who did it like myself with no zero film background besides. Waterworld. And

Alex Ferrari 51:12
By the way, it's like a side note. I did have the screenwriter of Waterworld on the show. But we never he did on a documentary. I had never talked to him about Waterworld once, but I found out later a failure is a complete failure I have to get I have to get him back a paragraph to get Peter back on just to talk about Waterworld. But yes, I found out later after I interviewed him, because we were just focused on his documentary that I did. But yes, so Waterworld is like your godfather. It's kind of like your Star Wars

Hasan Oswald 51:39
It is my godfather. Yes. So I guess advice for a real real new. I was an English teacher. So I had my my baseline was zero. So for someone and you can right now is a brand new filmmaker. I mean, you can buy amazing 4k, you know, five year or a seven s, you know you can get those bodies for how to use for 1000 right now, even if you don't want to do the return trick. You can film 4k amazing 4k in your cell phone as everyone knows. So

Alex Ferrari 52:14
Look like a Panasonic G gh four, I can get that usually, for under 50 bucks.

Hasan Oswald 52:20
Yep, yep. And then you can also learn how to you can learn everything I'm so not only did I learn the three different editing software's just on YouTube, but still, when I have a problem, you know, I was trying to figure out how to pin a graphic in, in Premiere the other day. And I just googled those words how to pin data in in Premiere, and there's 50 tutorials how to do it. So really, all the resources are right there, the gear for the first time is available. So if you're a brand new filmmaker, just kind of do it, I did just get a camera and go do it. Now keep your expensive expenses low. So choose a story. I really want to tell a story that, you know, really, really moves them. But meat meat in the middle do one that you care about, but it's also doable. So I you know, I stayed with family I could drive to and from Camden. So yeah, I would say just kind of go do it. And there is this kind of I don't know how to say it not. There's a hierarchy in film. And a lot of the older generation, especially if you get into these editing houses that have been around for a while. They're going to want you to pay reduce. And I ran into that a lot. I was told after I guess two months that I had to pay my dues before and I quote I was allowed to sit at the big boys table who said this like this was the job I was working I won't say names but basically you're getting to you're getting way ahead of your paygrade with your I was bringing story ideas. I was I wanted to really go go go and I was in my in. In reality I was you know assistant to the assistant to the assistant editor coffee, coffee getter. So I was basically told to go and I had skills I had I really knew what I was doing. So I was told and I quote you're not you can't hit the big boys table yet. So I've kind of carried that with me forever. I think that this pay your dues thing is nonsense. I think you can go do it you if you can. If you don't have that stuff $1,000 at $500 to get the camera go do that.

Alex Ferrari 55:03
So your plasma

Hasan Oswald 55:05
About your blood plasma, if you really want to learn, you can learn on YouTube. So there's kind of not that many excuses why you can't go do it.

Alex Ferrari 55:14
And I want to just add something to that. And that's excellent. I agree that there is the old system of you have to pay your dues in order to play that game. If you want to play that game, you've got to pay your dues, if you want to play in those in the in other people's sandboxes. Yeah, but then what you did is you still paid your dues, but you paid your dues in your own sandbox, and creating it on your own project and learning along the way yourself. So you no matter what you're going to have to pay your dues one way shape or form. But I would much rather learn it in my own world that I control. And I have all the power in and it's my own Big Boy table. Then playing in someone else's sandbox at the beginning.

Hasan Oswald 55:56
Yeah, and I read a great quote, quote, somewhere it said, film scores, sorry, film school has never been more expensive. And film gear, film gear has never been cheaper. So use that. And the reason these these kind of pay your dues hierarchies are starting to shake is because anyone can kind of go out and make a film right now. I just went out and made a film. So I understand that they kind of want to hold on to this, this control they have but as you said, Go play in your own sandbox and make that sandbox something. And you can be the big boys table after not not much. Not that much time.

Alex Ferrari 56:37
I mean, you won. You won the Grand Jury Prize at Sundance with your very first film, sir. So I mean, that's if that's not the big boy table. I know. There's I know, there's guys and gals who've been working 1520 years. I've never gotten that opportunity. So yeah, there's something to be said about that. Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Hasan Oswald 57:00
Oh, yeah, I guess. I'm still definitely definitely learning, especially during this lockdown. There is a lot of time to do a lot of stuff. You don't waste that time. I so when I was wrapping up my time at this post house, I knew I wanted to go and direct something. But also the same time, I was, you know, physically addicted to every app on my phone. I went out three times a week in Manhattan. I just wasted time I was buried and things that weren't going to benefit victory my head. And I realized I realized that and so I moved out of my Harlem apartment, Airbnb it, because somehow you can make a lot of money doing that move back in with my parents. And I remember the first few times, and this is at age. So I'm 31 now. So I guess two, three years ago, I was too old to be living back with my parents. But I knew that I had to fund I had to save up a little money to go do this when I eventually left the post house. So and I remember when guests would come over family friends, I'd you know, not come out because I was so embarrassed to be back at home. But I kind of retreated from everything I gave up. I gave up actually alcohol and partying for a year. I deleted all the apps on my phone. barely ever use my phone. And that might not sound like a lot. But you'll be surprised if we look at that screen time thing how much time you waste. So, I had so much time to dedicate toward screenwriting books, every movie that I missed out of watching because I wasn't allowed to have a TV and I can now watch them with a critical eye. And I could I mean, I just learn podcasts like yours all the no film school type websites, I just absorb everything, everything everything. And within not too long. I had enough skills to head to Camden. So I guess I'm still learning it and this this lockdown is made it extra issue is even more magnified because there just is so much time on my hands lockdown in Iraq.

Alex Ferrari 59:29
That's the name of your next move locked down in Iraq.

Hasan Oswald 59:32
Yeah, so I guess the lesson is that there is enough time to make this happen. Whatever that dream that end goal is for you. There is enough time in the day to make that happen. There are going to be some sacrifices but if you're as long as you're not wasting time, there is time to get this stuff done.

Alex Ferrari 59:51
Now And last question, what are the three favorite films of all time besides Waterworld, obviously is one so

Hasan Oswald 59:59
Whoo. Yeah. Waterworlds? One a and one B? Let's see three favorite movies of all time. Okay. There's a Swedish movie called let the right one in.

Alex Ferrari 1:00:12
Yes. Great Movie movie. Yes. Oh, it is. Absolutely.

Hasan Oswald 1:00:17
I don't like vampire movies. I don't like horror. Do not watch the trailer if you want to watch this movie, because you'll never you'll never turn it on. The trailer is nothing like the movie. But yeah, let the right one is definitely top three. And also don't watch the American version. It's good but not nearly as good as the Swedish version. Let's see the lives of others. The German film a fantastic film district nine that really I love the idea so I love documentary obviously but I'm actually starting to move in to narrative. I mentioned I wrote a screenplay for IRA love. And that's moving forward and so I really love the idea of mockumentary bridging the gap between what's what's narrative what's documentary and so yet district nine is definitely definitely up there for me and I guess a close close fourth you will never really hear is great I just saw that with with Phoenix really dark film Yeah, so that's a that's a top four your top three

Alex Ferrari 1:01:30
and I forgot one other question. I have to ask you who is your such a Waterworld fan? Have you been to the Waterworld ride at Universal?

Hasan Oswald 1:01:38
No. And I actually was this is gonna sound I remember when I was talking about Don't waste time and you'll have a lot of time I was wasting a lot of time the other day and was researching Waterworld cuz I mean, it's actually you know, it's it deserves a laugh or two at its expense. But there's a lot of people who really do deep dives on the internet about this. Oh, don't

Alex Ferrari 1:01:59
don't question no question. I mean, just let's be clear, real quick about Waterworld and I this is a topic I have to talk about. In all of my episodes. I've never Waterworld has never come up. But But Waterworld is honestly Yes, it you absolutely can laugh at it. There's definitely things you can laugh about it without question. But it was a fairly successful film. It is done. It did really actually did well, box office wise. It launched two rides at both universal parks. It has a lot of merge that it's sold. Like quietly it's it's not cats. Let's just put it that way. It's not as bad as like cats. You know, it's or anything like that. It's it's not showgirls, because showgirls is a perfect film, obviously. But yeah. But so people might make fun of it. But it's not as you know, it's not as a color. It's not as bad as the postman. Now, if you watch the postman, that is a horrendous piece of film.

Hasan Oswald 1:03:05
Right and it certainly Waterworld certainly did well, at my local videos, rentals. Oh, yes. rented like crazy. And also, I mean, I think everyone carries this kind of, for example, I don't think six months ago a year I would be on a podcast admitting to a loving Waterworld, or, I guess, basically, I think everyone carries this kind of imposter syndrome. That they feel like they don't belong. And I certainly felt and feel to an extent that I don't belong. And I think it's natural for all humans that way, but especially in the film industry, especially in artistic endeavors. And so while we're laughing about Waterworld, I don't think I would have talked about it. That I love that I would have made up something you know, to make me sound like I knew what I was talking about. I don't

Alex Ferrari 1:04:00
Seven Samurai Seven Samurai, taxi driver,

Hasan Oswald 1:04:05
Taxi driver. This you know, these black and white? Casa Blanca, I just know, I would have gone that route. Because I think this imposter syndrome is is really real and it still is really real for me. But I think that no one really everyone's got it. You just got to kind of remember that. You got to remember that not only in this kind of gorilla indie filmmaking, especially documentary filmmaking where, you know, I really didn't belong. So I guess. Now I belong a little more than that. But um,

Alex Ferrari 1:04:42
Like, at the end of the day, we all have that imposter syndrome. I think we all have it on a certain level different levels of it. I mean, I even you know, speaking to some of these big giant directors and writers, they have it you know, and they have billion dollar movies behind them and they still have it. So it's it's an all of us. But I think as you get older, you start becoming a little more comfortable in your skin. So I have no problem saying that the room is a fantastic film and I would watch it not by myself ever, but with a group of people that show girls is great. Again, not but I could probably watch your girls by itself because it's it's it's it transcends how good it is. There's a new documentary out about it. By the way. I don't know if you know that. There's a showgirls documentary. They just broke down. What showgirls is, and I'm like, I still haven't seen cats, but I'm actually dying to watch it. Because when something is that bad, it will eventually transcendence. Yes, that's a morbid curiosity. The same reason I went to Canada. Well, cats in Canada, we can't connect those two. I don't know how we connect those two. But you haven't. So you haven't gone to the Waterworld ride yet?

Hasan Oswald 1:05:59
No. So yes, I have not gone to the Waterworld ride yet. And I actually just assumed what I was saying I was doing a deep dive. And before that, I just assumed why would that still be open? Oh, it's it's still open? Yes. So that's definitely on the on the bucket list.

Alex Ferrari 1:06:16
I saw in LA and I saw it at Florida when I was in Orlando back in the day as well. So it's still there. It's actually a fantastic show. I have to say it's a fantastic show you I think you will enjoy it even more than most. Definitely for sure. And then where can people find you find about more about higher love and what your other projects gonna be?

Hasan Oswald 1:06:39
Yeah, sure. So um, I guess the best way to find so for hire love, that's a feature documentary. It's higher love film, Instagram, and then higher love film.com. We post all of our screenings, we have a bunch of festivals coming up. The next six months, at least a bunch of festivals that will be online, which actually makes it more accessible for a lot of viewers around the world. So yeah, higher love film, the website and the Instagram. And then if you just go to the Instagram, you can under the info that you can find me under the director Hassan Oh, that's my Instagram handle. And then for the film I'm working on now, that'll be it's just briefly it follows a certain sect of the Iraqi population is easy. It's an ancient religion. And they're still after. So ISIS was brutal to everyone in the region in 2000, during their their reign of terror, around 2014. But I'm especially brutal to these, this sect of Yeezys. And they took three to 6000 of them as slaves and two to 3000 of those are still missing. And in ISIS, ISIS captivity and no one's really doing anything. So I've been bedded with a group of rescuers and smugglers trying to get those those mostly women and children back. And because of the sensitivity of the material, we cannot as of yet but anything social media wise, but we are we are approaching that that point where we can so we'll definitely if you follow the other page, the higher love page or my personal Instagram, which I'd love. I'd love to I love connecting with fellow filmmakers, especially members of the tribe, I'd love to start dialogues on my personal Instagram page. So yeah, we'll update that with my current project. As well,

Alex Ferrari 1:08:45
Hasan man, it has been an adventure talking to you. It's been a very inspiring story. I love hearing these kind of stories, man, I really really do because anytime I hear someone hustling and hustling without any understanding of what they were doing, it's even better and that you at the end of that it wasn't a disaster and you actually created a fantastic film is a rarity. So what you have done is no small feat my friend seriously so congratulations all your success and and that stay safe in Iraq until you get back here because here in the states were much safer than it is in Iraq. Obviously. We're we're good and COVID there are no riots. That's all fake news. Don't worry.

Hasan Oswald 1:09:31
Right. I'll bide my time to get back. Don't worry. And also Alex, I wanted to thank you not only for having me on but just what you do is incredible. I don't think I don't know. I don't know if I'm here without your podcast and seen in 2015 which is the same time I came onto the scene. And you know, this is great, great resources out there of which you know, you're you're one of the best. So I'm proud to call myself one of the tribe and I don't think this this hustle would have happened without a indie hustle.

Alex Ferrari 1:10:02
Thank you. I truly appreciate that. And I'll pay you later for that. So thank you.

Hasan Oswald 1:10:08
Alright, sounds good Alex.

Alex Ferrari 1:10:10
I want to thank Hasan for coming on the show and just sharing his story on his new film, hire love, and hopefully inspiring a few members of the tribe out there to go out and make their own film. Now if you want to get links to anything we spoke about in this episode, head over to the show notes at indiefilmhustle.com/421 and there you'll be able to access how to watch and where to watch higher love, I highly, highly recommend you check it out. Thank you so much for listening, guys. As always, keep that also going. Keep that dream alive. Stay safe out there, and I'll talk to you soon.

LINKS

  • Hasan Oswald – IMDb

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