IFH 004: What’s a Producer’s Rep and Can They Help You?

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A good producer’s rep is an advocate for your film. They can get you indoors that you wouldn’t be able to get into by yourself. They can be an amazing part of a marketing and distribution team for your independent film if you got into some of the major festivals.

Like in every part of the film business there are good and bad people. I was burned by a producer’s rep many years ago, early in my journey as an indie filmmaker and producer.

This producer’s rep, which will remain nameless, took me for over $10,000, the standard upfront free for the bottom dwellers of the profession, though it can range from $5000 – $15,000. She promised me and the director I was producing for that the HBO deal was all but a lock and that she could definitely sell it overseas.

The rep has since left the industry after being sued multiple times. Her actions have left a bad taste in many filmmakers mouths, including me but this should not sour you on producer’s rep.

I suggest you do a ton of research on the producer’s rep you plan to work with. Call other filmmakers that they have represented. Do your research. As I said before

“A good and respectable producer’s rep can do magic for you and your film.”

Good luck out there!

Alex Ferrari 0:00
Today we're going to talk about producers reps, I've had different experiences with producer reps. So I'll give you a little bit example what a producer rep is. a producer's rep is basically an agent for your film. So let's say you're going to a film festival that's going to Sundance and you have a movie, a producer's rep would actually represent your movie to different bidders and things like that that would come across to you. So I have a film at Sundance, Harvey Weinstein wants it. A Paramount wants it, Disney wants it. Warner Brothers wants it and there become a bidding war. Well, your producers rep will act as the middleman, negotiating deals talking to you and basically being your agent. And it's a wonderful job, and they do a great job when you find a good one. Unfortunately, like agents, they're good ones, and they're bad ones. And then they're scum buckets. And I unfortunately had to deal with some scum buckets in my day. If an agent ever comes to you, this is not a producer's rep or an agent, an agent ever comes to you and says, I'll be your agent, but I need your retainer. I need you to pay me up front. You would say go to hell, that's not the way it works. And that would be illegal. Well, for a producer's Rep. most reputable producers reps, do not ask for any money up front. They do the work like an agent, and they get paid on commission. Many producers reps will ask for a retainer upfront. Whether they sell your movie or not, you lose your money. So let me tell you my story. I was a producer on a film a few years back a documentary. And I was approached by a producer's rep, apparently a well, a well respected one. I was still kind of wet behind the ears. And I had no idea what really what I was doing. She told me I sold I just sold this movie to to HBO had Mark Wahlberg in it, we got you know, $60,000 $100,000 and then I sold it overseas, and blah, blah, blah, blah, blah. Well, fast forward to when she's like, Okay, well, I'll be more happy to represent your movie. I think I could do really great things with it. My retainers. 10,000. So I talked to the director of the film, and I decided because I wanted to be the producer and really wanted to give this movie the best shot I could. I paid the $10,000 and as a retainer fee. And needless to say, I did not get my money's worth. I lost money. I did get some money here and there. I think the deal that we did get the director actually finally got us I'm not sure. I don't remember exactly. But it was a couple grand if that. It wasn't anything big. So when I told her this, she was like, well, that's just the way it is, you know, we did our best. I'm like, well, that's great. But now I'm out eight grand or 10 grand. And you didn't do me you didn't you didn't do anything that you promised me do. And I was pretty much out of luck. So I lost that money. So I've been I've been actually approached by other filmmakers who saw that I dealt with this specific company on this specific person and asked me if what happened and I tell them the truth exactly what happens. So my advice to anybody in the in the in the indie film world, if you're going to get a film a producer's rep, make sure that they you do not pay a dime upfront. most reputable producers reps will not ask for money up front. If they believe in your movie truly, then it's it's you know, it's them worry about they will make their money back. So it's the ones that go well I'll just do it and you know, whatever. It he'll make a few phone calls. And if nothing comes up, nothing comes up and they got 10 Grand 15 Grand 20 grand in their pocket. And you as an indie filmmaker, that's a lot of frickin money. It still hurts even talking about losing that kind of money on a movie that I didn't even direct I was just a producer on it. Which was really, really frustrating. And to this day still bothers me. But you live and you learn its lessons that you you learn during the journey. So hopefully this podcast I can help you a little bit not to make this mistake. So please stay away from any producers rep that tells you I need money up front. They're generally scammers, or they don't believe in your movie and they're just going to take your money and just kind of throw things away and see what happens, throw some, some something at the wall and see what sticks. Now with that said, though, there are places for good producers reps. So if your movie is going to Sundance Toronto, Cannes or Tribeca, you need to put together a team, a PR person or company, your agent and possibly a high level producers Rep. They will put together there will be putting together a whole premiere for you. They're doing a lot of preparatory work. And this is where producers rep is invaluable. They can be trimmed out tremendously helpful. And if you have to pay a little bit upfront at that point, it's a different ballgame. You have a team around you. And you're not just dealing with a predatory producers rep who's just trying to steal your money. Because basically again, once they once they do take your money, they're just gonna shotgun it into a with a stack of 30 or 40 other movies that they're representing to Miramax or Lionsgate or any of these places, and your movie will be one of many movies on that pile. So buyer beware when dealing with producers reps, sometimes they're awesome. Sometimes they're just just there to take a suckers money. So I hope this helped you a little bit. It's a short episode this week, guys. As always, if you want to know the six secrets to getting into film festivals for free, I'll head over to film festival tips.com that's Film Festival tips calm. I'll show you how I got into over 500 film festivals, international film festivals for cheaper free over the course of a few years. And please if you love the show, please go to iTunes Subscribe, leave us a review and give us a five star rating You have no idea how much that helps us in the rankings of iTunes and helps more people get access to the show. So thanks again guys so much for your time. And as always keep on filming. Keep the hustle on and I'll see you guys next time.

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