IFH 003: Are you an Indie Film Marketing Spammer?

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Are you an indie film marketing spammer?

This week I ask, are you an indie film marketing spammer? Do you ask people you just met on-line to support your film or kickstarter campaign without taking the time to build a relationship? Do you blast your latest reel or trailer on every online outlet you can post it on? Then you might be an indie film marketing spammer.

When I first started marketing myself and my films I was a spammer. I would spam all my links, videos, and pictures aiming them back to my desired webpage. This did get me some traffic but I also upset a lot of websites and people in the process.

They pretty much blacklisted me and it made that much harder to promote my films in the future.

Now, when I started promoting my work in a more cohesive way, in a give and take manner,  I saw my traffic and sales go way up without alienating people.

You must provide value to people before you ask them for anything. When I promoted my short films I made sure to have a kick ass trailer that would provide value to websites so they would be willing to post my material for their community. It makes the webmasters look good to their community if they can show them an underground treasure.

Many filmmakers don’t take the time or energy to create enticing marketing materials for themselves or their film projects.  I’ll be going into more detail on how to create impactful film marketing materials in a series of future posts.

In this episode I’m here to help you get eyes on your films, your reel, or yourself without being an indie film marketing spammer pissing everyone off in the process.

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  1. Corieo J on August 13, 2015 at 2:11 pm

    Thanks so much! It applies to every Craft and I’m glad your doing this! Dropping Gems! Appreciate ya!

    • Alex Ferrari on August 13, 2015 at 2:28 pm

      Thx you very much. Means a lot. Trying to pay it forward.

  2. Tpm Cai on August 14, 2015 at 3:44 pm

    Very helpful podcast!

    • Alex Ferrari on August 14, 2015 at 3:51 pm

      Thx so much. More cool episodes coming every week. = )

  3. Jim Henson on December 17, 2015 at 4:46 pm

    So many filmmakers don’t get that piece. You don’t make fans that way. You annoy the crap out of them.

  4. Almost Normal on August 4, 2017 at 3:27 pm

    So Very true! One of the best definitions about acting is that acting is the art of listening. I believe it applies to every aspect of filmmaking, as well as life in general.

    Thanks for the reminder on how important it is to listen, rather than just wait for our turn to talk!