IFH 022: Does Your Indie Film Have an Audience?

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Does Your Indie Film Have an Audience?

I’m never surprised anymore when I speak to filmmakers and ask them one simple but powerful question,

Does your film have an audience?

I usually just get a blank stare. This is probably the most important question you can ask yourself as a indie filmmaker. Now if you are making film as art and have no intention or care at all about making money with your film then should stop reading this email.

Now, there’s nothing wrong with that but that is not what I’m discussing here today. For the rest of us that want and need to make money with our films these few little words should be your mantra in the development process.

Most filmmakers get so excited by the concept of a story, the emotion or just with the idea of making a feature film that they never ask the question. They are scared to because it might stop the fun they are having. Trust me I know the feeling.

Before you waste all that energy on writing a script, getting talent, crew, and money you better know if you’ll be able to sell this puppy when it’s done.

Ask who is going to watch this, then find out where your audience is hangout online. Join a Facebook group, forum, etc. Ask the community if they would be interested in watching a film like yours. Ask what they would like to see in it and which actors gets the group excited.

I know this takes out the art and excitement of filmmaking a bit. Well when you are starting out you need to take advantage of every opportunity you got.

You’re not David Fincher…yet

Your not Quentin Tarantino with millions of fans who will just go out to watch anything he does. You have to approach your first film as a business, with a bit of art dashed on top.  It’s called show business for a reason.

This is one of many ways to approach making your first film. If your making your film for $2000 then make whatever you want. It a gamble but a small one. I’m talking about filmmakers with $50,000 to $1,000,000 budgets. With that kind of money on the line you better know who is going to watch and pay for your film.

So before you go off half cocked to make your first feature ask the question, you’ll thank me later. Listen to this episode and find out some tips and tricks to see if your film has an audience.

Right click here to download the MP3

LINKS AND RESOURCES MENTIONED IN THIS EPISODE.

Action Items:


If you like this show on indie film, then listen to:
How to turn your indie film into a moneymaking business

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