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TOP SECRET Indie Film Hustle Project Finally Revealed

The day is finally here. I’ve been teasing you guys for months now. The top-secret project I’ve been working on is my next feature film called “On the Corner of Ego and Desire.” The entire film was shot at this year’s Sundance Film Festival. The film was written, produced, directed by me, produced by Adam Bowman of Media Circus, shot by Austin Nordell and starring Rob Alicea, Sonja O’Hara, and Randy Ramos Jr.

Here is the synopsis:

Three hapless independent filmmakers make the trek to the Sundance Film Festival and go through absolute hell in search of the elusive producer that is supposedly going to buy their independent feature film, all within 24 hours. With a producer who stole money from his mother’s retirement account to fund the film, to a director who thinks she’s the next Francois Truffaut, to an actor/editor who is a doormat for everyone, this motley crew of misfit filmmakers have a tough time navigating the chaotic world of the Sundance Film Festival. Ignorance, foolishness and above all ego drive the team to implosion as they struggle to realize their filmmaking dreams.

I wanted to make a film that would be an allegory of what “not” to do with an indie film. The movie is funny, sad, ridiculous and heart-wrenching. I didn’t want to announce the project without being able to show the IFH Tribe something so check out the teaser trailer below.

Let me know what you guys think. Take a listen to the episode as I go into more detail on how we shot it, what camera and lenses we used and much more. I’ll be breaking down the process of how the film came together in the coming weeks and months. For some behind the scenes photos of the production go to: On the Corner of Ego and Desire – Official Site.

I hope this little film will inspire you to go out and tell your story. Keep that hustle going, keep that dream alive and I’ll talk to you soon.

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  1. BlackBox – Make Passive Income From Your Footage
  2. Studio Unknown Audio Post –  Mention the IFH podcast, and you’ll receive 50% off one day of ADR
  3. Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business
  4. Rise of the Filmtrepreneur®: FREE AUDIOBOOK
  5. Indie Film Hustle TV (Streaming Real-World Film Education)
  6. Alex Ferrari’s Shooting for the Mob (Based on the Incredible True Filmmaking Story)


  1. Indie Film Hustle TV (Streaming Real-World Film Education)
  2. Hollywood Film School: Filmmaking & TV Directing Masterclass
  3. Filmmaker in a Box – Learn How to Make an Indie Film – 18 Hours+ of Lessons 
  4. Storytelling Blueprint: Hero’s Two Journeys
  5. The Dialogue Series: 38 hours of Lessons from Top Hollywood Screenwriters


  1. Filmtrepreneur® Podcast
  2. Bulletproof Screenwriting® Podcast
  3. Six Secrets to getting into Film Festivals for FREE!
  4. (Download Your FREE Filmmaking Audio Book)

Action Items:

If you liked TOP SECRET Indie Film Hustle Project Finally Revealed,
then you’ll love: 

Joshua Caldwell, Josh Caldwell, Layover, Nervous, Being Somebody, South Beach, Seattle International Film Festival, SIFF, RESIGNATION, Dig, Negative, Micro budget film
Joshua Caldwell, Josh Caldwell, Layover, Nervous, Being Somebody, South Beach, Seattle International Film Festival, SIFF, RESIGNATION, Dig

Sundance Creative Distribution Fellowship
Liz Manashil, Bread and Butter, Bobby Moynihan, Lauren Lapkus, Saturday Night Live, SNL, The Orchid


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Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business
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  1. James Couche on March 15, 2018 at 6:09 am

    Dude, you’re blowing my mind here! This looks amazing and your story is crazy inspiring.

    I’m actually planning to embark on my first feature and have decided to go the scriptment route for an action thriller. I’ve been making short, no-budget action shorts for over 10 years so the action isn’t what intimidates me; I suck at writing dialogue. Did the unscripted thing for two previous shorts and I was really happy with the results.

    Thanks for the great inspiration and I can’t wait to see this one (if you make it to a festival in the mid-atlantic area, I want to be there!)

  2. Eric on March 17, 2018 at 2:10 pm

    Alex, congrats on your second feature. What a great idea for this film. I love your no excuses way of getting your films done. I’ve been a little hesitant to try the scriptment route, but you’ve inspired me to give it a try. Thanks for all of your advice, support, education for me and the tribe.

    • Alex Ferrari on March 17, 2018 at 2:45 pm

      Thx Eric. Don’t be afraid. Just go for it and see what happens. Keep the budget low and have fun. Keep on hustlin’