IFH 336: Personal Branding and Why I Legally Changed My Name

By Alex Ferrari | August 8, 2019

Please Note: Once you press play it will take a few seconds for the episode to start playing.

Personal Branding and Why I Legally Changed My Name

In today’s world, personal branding is more important than ever. I wanted to discuss what personal branding is, how to go about it and examples of how other world-famous filmmakers branded themselves. What is the definition of personal branding?

Personal branding is the practice of marketing people and their careers as brands. It is an ongoing process of developing and maintaining a reputation and impression of an individual, group, or organization. Whereas some self-help practices focus on self-improvement, personal branding defines success as a form of self-packaging. The term is thought to have originated from an article written by Tom Peters in 1997. In Be, Your Own Brand, first published in 1999, marketers David McNally and Karl Speak wrote: “Your brand is a perception or emotion, maintained by somebody other than you, that describes the total experience of having a relationship with you.”

Individuals sometimes associate personal names or pseudonyms with their businesses. Celebrities may also leverage their social status to support organizations for financial or social gain. For example, Kim Kardashian endorses brands and products through her media influence. – Wikipedia

I also discuss why I legally changed my name to Alex Ferrari when I was 18 years old. I hope you start thinking of not only what your personal brand is but also how to build it. Enjoy!

Right-click here to download the MP3
Download on iTunes Direct
Watch on YouTube

LINKS AND RESOURCES MENTIONED IN THIS EPISODE

KILLER RESOURCES!!!

Action Items:

Subscribe to the Podcast on iTunes, Stitcher, Soundcloud or via RSS

Gain Access to IFHTV Here

If you liked Personal Branding and Why I Legally Changed My Name, then you’ll love:

Enjoyed Personal Branding and Why I Legally Changed My Name? Please share it in your social networks (Facebook, Twitter, email, etc) by using social media buttons at the side or bottom of the blog. Or post to your blog and anywhere else you feel it would be a good fit. Thanks.

I welcome thoughts and remarks on ANY of the content above in the comments section below…

Get Social with Indie Film Hustle:
Facebook: Indie Film Hustle
Twitter: @indiefilmhustle
Instagram: @ifilmhustle

Podcasts You Should Be Listening To:
Podcast: Indie Film Hustle Podcast
Podcast: Bulletproof Screenwriting Podcast
Podcast: The Filmtrepreneur® Podcast

Stuff You Need in Your Life:
IFHTV: Indie Film Hustle TV
Book: Rise of the Filmtrepreneur®: How to Turn Your Indie Film into a Moneymaking Business
Book: Shooting for the Mob (Based on the Incredible True Filmmaking Story)

Please note some of the links below are affiliate links, and at no additional cost to you, I will earn a commission if you decide to make a purchase or use a service. Understand that I have experience with all of these services, products, and companies, and I recommend them because they’re extremely helpful and useful, not because of the small commissions I earn if you decide to buy something.