IFH 429: Hybrid Self Distribution in the Times of COVID with Peter Rader

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Hybrid Self Distribution in the Times of COVID with Peter Rader

Today on the show we have returning champion Peter Rader. Peter has been working with his wife Paola di Florio to help filmmakers connect with audiences and generate revenue for their projects.

The story of how they self-distributed their run-away hit AWAKE: The Life of Yogananda from booking theaters to SVOD is remarkable. They did it all on their own and the film has been viewed by millions. I wanted to bring Peter back on the show to discuss how they are distributing film during COVID, methods for audience building, social media marketing, release strategy, and much more.

Peter has worked as a film and television writer for 20 years. His first script, Waterworld, was produced by Universal in 1995. He has developed numerous projects for other studios, and industry leaders such as Steven Spielberg, Dino De Laurentiis, and John Davis.

On today’s show, we are discussing the new film Infinite Potential: The Life and Ideas of David Bohm, which his company is helping to self distribute in the hybrid model.

“Infinite Potential: The Life and Ideas of David Bohm” is a feature documentary about the man Einstein called his “spiritual son” and the Dalai Lama his “science guru.” A brilliant physicist and explorer of Consciousness, Bohm’s incredible insights into the underlying nature of reality and the profound interconnectedness of the Universe and our place within it are truly transformational.

Enjoy my conversation with Peter Rader.

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