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IFH 574: Disrupting the Unfair Hollywood System with NFT’s with Adam Scorgie

Adam Scorgie’s plan A has always been to work hard, be humble and take chances; and it has worked tremendously to date.  A father of 3, a loving husband and an acclaimed documentarian, Adam has an astonishing ability to balance his relentless work schedule and his invaluable family time.

Born in Trail, British Columbia, Adam has also spent time living in Australia, Singapore and the Unites States of America. Primarily growing up in BC’s Okanagan Valley, Adam was inspired to move to New York City, where he spent 3 years studying film and television at the renowned William Esper Studios in Manhattan.

Upon his return to Canada, Adam invested every dollar he had to produce his first feature documentary, ‘The Union: The Business Behind Getting High’. ‘The Union’ exceeded all expectations by being selected to 33 film festivals, where it won several best feature documentary awards.

The success of ‘The Union’ demanded a follow up, which lead to the crowd-funded sequel, ‘The Culture High’.  Upon request in 2012, the film, which focused on the war on drugs, would go on to screen for government officials in Canada’s Parliament Hill during the country’s preliminary steps to legalizing marijuana nationwide.  Adam was very fortunate to be a two-time guest on Joe Rogan’s to talk about the impact of both films.

Being a Golden Glove boxer in his teenage years, Adam’s interest in hand-to-hand combat lead him to spend 8 years developing ‘Ice Guardians’, a film examining the enforcer role in the NHL. Adam’s high school was also home to many players for the WHL’s Kelowna Rockets, which opened the door to conversations with NHLers such as Stanley Cup Champion Scott Parker.

After many years of production, the film premiered to rave reviews in 2016 – the film landed at Netflix, where it can still be streamed worldwide.

To date, Adam has produced 12 feature films, with another two feature documentaries currently in various stages of production ‘Breaking Olympia’ and “Direct to Dolph: An American Dream” along with a three-part doc-series also in production titled “Thunder: The Life & Death of Arturo Gatti” it’s safe to say Adam and Score G Productions has been able to stay busy during the global pandemic.

Adam is a shining example of how powerful a person can be by simply putting in the work every day in order to achieve their dreams.  His leadership and loyalty to his team has ensured that his future films guarantee to impress and inspire those who watch them.

Creative Hustle Key NFT Give Away

Adam and his partner Shane are doing a limited run of 999 early-supporter NFTs that offer a ton of utility and access to our team and documentary stars, as well as lots of chances to win super unique filmmaking experiences; all expenses paid.

Phase 1

In April 2022 we launch the Creative Hustler Key – a collection of 999 early-supporter membership tokens handcrafted by our 3D designer and brimming with community access and rare experiential giveaways.

Phase 2

We bring the community more behind the scenes than ever before, continuing to reward those who hold a Creative Hustler Key, while announcing new opportunities to connect with ScoreG documentary talent.

Phase 3

As legacy media becomes more centralized, we see the growing possibilities of decentralization in Web3. In Phase III we will break the conventional model of film financing, bypass the gatekeepers, and fund future projects through Web3, giving creative freedom back to artists and opportunity for the community to be more involved than ever before.

Indie Film Hustle is giving away two NFTs to the IFH Tribe. All you need to do is go to The Creative Hustler Key NFT Giveaway and sign up for one of our FREE masterclasses. The winner will be chosen at random. The winner will be announced next week.

Right-click here to download the MP3

Alex Ferrari 0:04
I like to welcome to the show, Adam Scorgie. How you doing Adam?

Adam Scorgie 3:29
I'm doing good bro. Thanks for having me.

Alex Ferrari 5:47
Hey, man, thanks for coming on the show. Man. You, you and your producing partner Shane reached out to me about some really cool stuff you guys are doing. And you know, I get I get asked, I get so many requests to be on the show. Now think I'm very blessed that way. And I for someone to get on the show. Now I really have to be intrigued about what you're doing. So I was fairly when I saw what you guys are doing like this is a new angle. I haven't seen this before. And I think this could be valuable to the audience. So welcome, sir. I can't wait to get into the weeds.

Adam Scorgie 6:21
Well, thank you that that makes me feel really cool. Yeah, we, we do think it's special. So it's always good to see that so far going out in the industry that it's been received that way because we are even with our work. I know you got to watch a couple of our films. But you know, we've been we've been like you fortunate where like, so many people are coming to us the state of work. And you know, it's nice to be in a position where you can be like, hey, like, if I'm not passionate about it, if I'm not intrigued by like, then it's a polite, sorry, I'm too busy. Or it's a pest, right? Like, we're with dogs. Now, you know, when you're starting your film career, you're trying to take anything and everything you pay the bills, right? You're like, someone's like, I'm going to do the worst job, like we're going to film something on the sanitation units of toilets. You're like, Okay, I'll do it, right. But now we're at a nice fortunate thing where it's like, man, if we're not passionate about the subject matter, and it's, you know, some great feedback we received recently with like, a lot of the talent we work with that like, man, we could just their families, like they're their friends now. They're family to us, right? Like, we knew that that's what I think we've kind of fallen in love in the dark world is that you spend so much time telling these real stories of a Danny trailer of Michael Bisping that, you know, you feel like you know them and you become family where like, when you see them, it's hugs and like, it really is like, it's like, oh, man, so good to see you. And thank you for you know, honoring my story correctly. So it's great that you're interested in what we have going now because I think that's you know, Shane really brought this to me it you know, is this an expansion or evolution of our company and I was kind of, I was hesitant at first like I'm an old dog, right? I don't want to date you but I'm I'm I was kind of like,

Alex Ferrari 7:54
We're similar vintage, sir.

Adam Scorgie 7:56
Similar vintage. I like that similar vintage right. Legacy is what they call it now. Right? We're looking at the legs here. All right. So Right. You know, when chambers I was like, man, NFT's and like the web three and like, Dude, it's

Alex Ferrari 8:08
So before we get into all of that I wanted to start off before we get into the into the nuts and bolts of NFT's and what you're doing with them. Why God's green earth did you want to get into this business?

Adam Scorgie 8:19
Into the film business?

Alex Ferrari 8:21
Yes. Yes.

Adam Scorgie 8:22
So I can I there's two moments. So I think like many I started in front of the camera in New York, I went to film school and stuff like that. And I was okay, I would I realized quickly being in New York, where there's a lot of talented artists that I was way behind the eight ball as far as like, you know, I was in acting classes with people that could speak three to four languages. They could do dialects, they could sing, they could play four or five instruments. They were classically trained ballet dancers, and I was like, I have a Canadian accent and I can barely act so I was like, I am like, okay. But originally I always wanted to get into because I liked to tell stories. And I did like the part of acting and like, you know, being truthful in imaginary circumstances. I thought all that was pretty fascinating. But then, when my my biological father got sick, I came back to Canada and I inherited his strip club, which was a nightmare. We won't go down that road, but it led me to produce in my first documentary called The Union The Business Behind Getting High. And I specifically remember the moment when that kind of shifted for me as we we originally I you know, it seemed Supersize Me and I wanted to just make something like that like something about the marijuana industry. I knew I had access to guys that were growing. And then like most dogs who grew into something just so much more. And I remember the first time we premiered at a sold out screening at the Vancouver Film Festival and you're in an audience watching something you created for the first time and you're seeing people get emotional and people laughing and having a true experience that that's affected them. And I remember sitting in the theater and it was like watching the movie for I'd seen it 100 times between the edits and other releases, but it was like watching it entirely. For the first time we've seen the audience reaction, I remember saying to myself, I'm like, oh, Adam, you better find out a way how to make this a living because you're never going to be able to do anything else. And I remember for many years, I was working two to three jobs, to try to make film, not a hobby, but a business. And it took a while to do that, because you can't just go after a dream. Well, not like, you know, I had to get my daughter was young, then I had a family, it couldn't just fit well, I'm gonna make it happen to yours, like, No, you got to pay bills now. And I remember just how empty it was looking at paychecks, it's like, wow, that's a piece of paper with numbers on it. I slaved for three months. And that's all I get. And all I can think about is what bills I can pay off. And this not that. I knew, at the end of the day, I had to figure out how to make film my out of make my living rather than being a hobby.

Alex Ferrari 10:44
And I tell you, man, Doc's are, and I've been doing this for, again, close to 30 years now. And Doc's are a lot easier to make money with than narrative features.

Adam Scorgie 10:56
I would agree, especially nowadays in the digital age, it's really, because nowadays, what we find we found a nice niche is, you know, we partner with the talent, I don't try to come in and be a greasy producer, like, you know, because things are 50-50 partner, Danny was our 50-50 partner, because I'd rather own you know, 50% of an amazing project and 90% of a shitty project. And when you're dealing with a doc and a factual story, there's nothing better than the person themselves promoting it, right. So if you shortchange them, then they start like, you know, if they're like, Okay, you, you, you want to nickel and dime, your back end or whatever else, and they're like, Okay, I'm only going to do one tweet, I'm going to do they're like, because, like, that's not the film. That's promotion, right? So that's what separates us, like when you do a feature film, a lot of actors for them, that is like a regular job. They're like, Okay, I'm gonna come out for my seven days. I'm gonna do my seven days. Don't ask me to do anything outside of my you're paying me to act for seven days, you're not paying me to promote it, to talk about it. Those all come extra. And normally, you only get those bonuses like, you know, for free. If it's like Scorsese or Tarantino or something that benefits like,

Alex Ferrari 12:06
Because because those guys are getting paid 20 million bucks. That's kind of it. Yeah, like Yeah, dude,

Adam Scorgie 12:11
And a lot of times it is negotiated in the contract watching the films, it's like, but we Doc's like everyone, like even people will look at who we're interviewing. They're like, How'd you get all these interviews were like, we just asked them and because they love the person or they love the they all do it for free. We don't pay them. So we're already in a different place with a lot of these people. Even when we get like big name athletes or celebrities or something donating their time. They're in a much different place than for a scripted film because they're donating their time for like, we just did interviews. We're doing Dolph longerons documentary now. We just did interviews. Wait, I know right? Like Like, I grew up with that. I know I grew up that is my duty. If you Amir from the same minute. Like I grew up where it was Arnold Stallone Van Damme golf. Those are like cars. That's my childhood. Right? Like, yeah, so to know golf is like my boy now and he's Texans. What do you think about this, Adam? And then, you know, we sat down with Arnold and Stallone within like a one day period. Oh, and I was trying to be yet to be professional, right where it was like, but I'm geeking out like I called my like, I was like a little kid. I called my dad from setting like, Dad, we're about to interview Arnold, like and he's like, Oh my god, I'm so proud of you. And I'm like, I'm proud of myself. This is amazing. I was like I did around the corner. And

Alex Ferrari 13:22
Exactly, but it's so funny because I've talked to so many people who've worked with some of these big giant stars, and legends and the icons and the Arnold Arnold and Slayer icons in the world. And but they're Arnold and sly every day of their life, and they are completely aware of how people react to them. So generally, they know what it's like to walk into a room. And they suck the air out of it. Because it's yeah, yes. It's and they're aware of that. And they and from the best, the best actors and icons. Put everybody at ease quickly, and they guys say listen, I know I know Terminator. Got it. I'll have some fun. Take some pictures. It's all good man. It's okay.

Adam Scorgie 14:10
We are talking about how much of an of an adrenaline and energy dump was like so because both of them we only had like half an hour right because they're donating their time. So but you know, a lot of prep goes into that we're there for hours ahead of time we're setting up we're dealing sound issues where's he going to sit down where it's going to, like Gold's Gym Venice was nice and up there like they let us shut down the whole half of the gym right there like we never do this for anybody else. But it's Arnold. We will right so they let us do like everyone was so accommodating but then we were so excited and then you want everything to go smooth Right? Like you only have half an hour and you you are dealing with a real person and they're somebody you know stone that is publicists there. Arnold just rolled in by himself, but when it was all over and we did our photos and it was done it was in the bag. The footage was backed up like everyone's like, are you guys gonna go on celebrate? No, like we had dinner and a beer and we were done by like nine flocked because even though the interviews were all the prep and emotion and the anxiety of like, some of them go wrong, are they going to cancel is some like you're trying to go and then when it's all over, you can just like, oh, like when you talk about the breath coming out of the room when the interviews were over, it happens with all our big interviews. Like we're like, we're kind of like, man, like, I didn't even work out this morning. Like, feels like I ran a marathon. I'm exhausted. Because you just want it to go perfect, right? And then Arnold did it perfect, where he was busting busting everybody saw this fall on their bus and people's balls and they came in to get everybody laughing like Arnold came in and raid where our sound guy wanted to like, the sound might pop out and like we want it to be perfect. So he's like, Sorry, I gotta come out. He's like, Oh, these fucking sound guys always words like like anybody's gonna care that Swartz. negar sound like sticking out, carries like, he's like, I'm kidding. He's like, I wanted to be professional, fix it. And then I thought director, you know, our director was like, Okay, I got one more question. It's like, you said that three times now? Okay, let's go right. Like it was awesome. And then you never know with like photos and stuff, because it's always interview first, of course, me and the team always wanted to try to get those and do that. But, you know, I was like, should we get as COVID main things weird right now? Is COVID It was we shot this a little while ago where people are still. But you know, I had to because Arnold is just like, talk to us. Like, Hey, Mr. Schwarzenegger is like, really appreciate the time. He's like, of course, anything for dolphin like, and I trouble you for one more thing mean that to me, like to get a photo is a cause. Let's go, let's do it. So we got a wicked photo, I'm gonna put it in my office, it's, you know, feel very, I'm sure like yourself, after years of grinding it, it feels you feel so blessed to be able to do something you're passionate about and be able to support your family is like, truly when you when you're younger, and you have those aspirations of what success is, you'll learn that it's like, oh, man, I get to go to work every day and love what I do and go on these journeys and meet these icons and legends and travel. So I just I honestly, when people are like, Oh, what do you do for a living? I'm like, I have my dream job. Like I really do. I love what I do. I love being able to tell these stories and travel the world. I wouldn't if I could script it, I wouldn't change anything of what we're doing right now.

Alex Ferrari 17:19
I'll tell you, man, it's I agree with you 100%. Because I've had the pleasure of meeting some of my heroes during the show. And you just you're trying to be professional, like I'm doing the interview. Like I'm interviewing them I'm on camera with them. And you just like it's hard. Sometimes he's the geek comes out a little bit

Adam Scorgie 17:39
The geek comes out and it's okay, you realize it's okay,

Alex Ferrari 17:43
They enjoy they actually I mean, as long as they're not they generally enjoy. Generally, there's a couple who didn't, but most of them are very enjoyable. Now, what I love about this idea, because you have a very specific way you're doing your docs, which I haven't seen, like this before, one I didn't know about the 5050, which makes so much sense. And why people aren't doing that more often. For some of these bigger subjects. It doesn't make any sense. Like why would Bespin Michael bizben Do any promotion for 10% of this? Like, why why? Where is he if he puts everything into it? He's going to his his his niche audience, which is fans of Michael bissman. He's the best getting to them.

Adam Scorgie 18:34
Yeah, you can't pay for nobody's better, right. No one's better. And I said why not?

Alex Ferrari 18:40
So that's your marketing budget in many ways.

Adam Scorgie 18:42
Yes. That's that's where he was funny because with universal the way they kind of do it so release with Universal Pictures. It's our second studio release, which is amazing for those that are in like it's, you know, for a doc to get that like back. Yeah,

Alex Ferrari 18:54
I was noticing that.

Adam Scorgie 18:56
I think we're the only ones in Canada that have accomplished it. I'm kind of putting that out there to be challenged. And I don't think any other indie company out of Canada as accomplished back to back studio releases. I'm happy to be corrected. But as far as I found out, that's all I know. But and it really comes from and now adults came from that because bisbing and Dolph hadn't the same agent. And just like visiting was like, you know, when we talk to adults, manager Craig Bisping did a movie with him never back down. And he was like, hey, what's the team? Like, like, were adults interested in doing a dock and buildings like, dude, they're like, family, those are my boys. No, like, I want to just hang out with him. Like I miss actually, that we're not filming now. Like, I want we spent so much time together and he's like, and they're transparent and they're honest. And they just become your partner. So his team and then his agent was the same like it was it was one of the easiest gilsdorf segment I saw your work. I love your work. Everyone around me says that you guys have been fantastic to work with like, let's let's go like I was like I was ready to this big pitch and also like Man, I've already sold like everyone close to me, has already worked with you and your team, my manager, my agent, they all say that you're guys and I can see the work for itself. I need no explanation there were men getting to know adults like him and his fiancee. really emotional. Last couple interviews, hugs and tears and just feel like we're so thankful that you guys are doing our story. And, you know comes from that old adage your parents tried to teach you like treat others as you want to be treated. And when I was early in the film industry, I'm sure you were like a lot of producers, man. They're scumbags. Like I remember looking underneath mocking stuff. I remember just even being treated, I remember producers snapping their fingers at me and be like, I was so broke at the time of being like, but I had I needed the money when I was like, fucking snap your fingers at me again, I will break it off and stick it, you know, like, but I hated that. And I wanted to change that culture. I wanted to be like, Man, when I'm running a crew, I want to be like, the young guy comes up as an idea. I'll listen, I'm not gonna be like, No, and I hated the whole thing of like, I can't tell you budgets, I can't tell you how you do it. Because somehow if I tell you that will take away from what I'm doing. I always thought that was such an idiotic way to look at it.

Alex Ferrari 21:02
Because there's only because there's only $20 in the entire world. And if I tell him like 10 of mine, right?

Adam Scorgie 21:07
To me, that's such an insecure, stupid. And I've had it like the other way where I've had young filmmakers reach out and I can see they put in the homework. They're like, Adam, could you look at my proposal? Could you look at my budget, when I'm like, Man, I liked this guy's energy or her energy and I, I'll respond to them, like, Hey, here's the budget we had for this. Here's our audit. Here's what we did this year. And they're like, Oh, my God, I can't believe you are that candid and gave me all that information. And then they've gone on to get finance, and they've come back and hired me. They're like, Adam, you didn't ask for anything. When you did that. You just gave me some of the best advice I got. So now that we're finance, we just want to give you a producer credit or something. I'm like, Wow, I'm like, see, that to me? Is the Pay It Forward? Rather than being like, Well, no, I can't tell you budgets or who or who to go to at the network, or how to finance this. Because you might have a good project you might take away from what I'm doing well, that says your project is shit. Because if your project is good, the network's gonna get it, especially if you have experience like helping others that are, you know, again, there's like in any business, there's the crazies that come to you these wild and crazy and you can lead them out pretty easy, where they don't have a lot in the I was doing the homework, but when they come correct, and they're like, look, we tried to put this together, and I can see the script or the pitch deck or these things and I say, look, tweak this up. Here's some examples of ours come back. And when they come back that a kit I listened to, he said, here's all the examples that I'm kind of like, wow, you get it, okay. Here's, here's your you go to a super channel, or here's your you go to a bell, or here's my contact at Netflix. And people are like, I can't believe you give away your contacts. I'm like, man, you're putting in the work. You know,

Alex Ferrari 22:36
Netflix is only going to buy the two document.

Adam Scorgie 22:38
Yeah, there's only there's only two projects, right? Like, I just gave it to him. And now I'm screwed. God dammit, I shouldn't give it. But that's a stupid mentality. That was the producer, you're I grew up in, like Jordan, learn when you're starting as like a line producer, and you're grinding, you're trying. I remember as the line producer for a project, I won't name the company. I would ask how much we had to spend on things like, well, what's the budget for this, but I can't tell you that just give me quotes. And I'll let you know if they're good or not. And I'm like, this takes that takes twice as long. So now I'm going to reach out to 10 places try to get quotes. And even then they would be like, Well, what's your budget? I'm like, I have no idea. I don't know. Because the producers won't tell me so could you just send me a quote and I'll see if they can approve it or not. Like, I was just like, this is such a stupid way to work. But that was I guess that's how they were brought up in the industry. And that's kind of how it used to be is keep everything close. Don't share that information. It seems outrageous. Now when you think of it,

Alex Ferrari 23:34
I mean, that's one of the reasons I started the show was because nobody was telling the truth about what happens in the business. I couldn't find any shows that would telling people the realities of what was going on in the business and I got a lot of strap. No, I know you got a lot of strap. Oh, yeah, you know, so I was like, You know what, I'm gonna throw my hat in the ring. And I just like within like the first two three episodes, I was just like, saying stuff that people were like, what? I've never heard that before. I'm like, because we talk about it when we go out for drinks after a shoot. Yes, but no one's puts that information out there. So that's what I started doing in that show blew up within like three months it was number one and then it's been going ever since. And it's and I just constantly am trying to tell everybody the realities of so I always ask why did you start this crazy freakin business like it's it's this is an insane, insane business if you why someone would come into it now. Like I don't even know if I would start now. To be honest with you like if I if I was 18 Right now I would probably be dumb enough to just go I'm just gonna go do it. I'm gonna you know and people can check out my my create my genius. The Find my genius. I'm not saying nobody should that everybody shouldn't go for it. But really understand what you're walking into. And that's what I didn't know. If you're going to walk into a fight with Brisbane. Understand who you're walking into the fight Yeah, one that you're in a fight. Secondly, who you're fighting with? And don't think you're just like, hey, man, this is really cool. And then a punch just comes in knocks you off in your ads. And then

Adam Scorgie 25:00
I couldn't agree more but that that naivety, when you're early in your career kind of helps you, it helps you to but and that really tests if you're if you're made out for this, if it's really what you want to do, because you're going to stumble, you're going to get punched in the face, you're going to make those mistakes. And you either quit and go off that wasn't for me more you find a part of the industry that you really love. And then you say, Okay, this is for me, I'm going to make it work. Right and you so that's where creative hustle came from me as people like Adam, you always just your team, you find a way. Because I wasn't I think like most I don't know, like, I wasn't properly trained. I didn't graduate from prestigious film school I didn't. I did acting classes I studied at William Esper Studios in New York, right? It came from like the front of the camera, I learned that I was much better at producing and connecting the dots and putting out fires and I wasn't performing, you know, which is a realization in itself that you have to really challenge yourself like, hey, is this for me? You don't know. I realized, like, I'm not as talented as a lot of other people. But I realized what my talents were. So I'm like you though, I always said that about the union. When it came out. It became this like, cult classic. And it was rated like so much luck comes into things too, right? Like tiny. The Union came out right before like, right when it was releasing us, right when social media was starting to connect with people. And this was before, like, I remember going into meetings for like, yeah, we got a Facebook page, and we've got like, over 100,000 people and distributors would laugh at me. They're like, Oh, that's so cute. He has a Facebook page. Look at him. Aren't you cute? And then I was like, and then we did a follow up film called The culture i, which because of the demand from our online wanted us to do a follow up. And I remember throwing that right back in the series, right? Cats. So cute. We raised a quarter million dollars in 42 days of that cute little Facebook page. And their faces were like, what? Like, yeah, it's a business tool. If you guys are not getting ahead of it, you better and I wasn't even ready for the evolution of like Netflix streaming and how all that came about. But it caught everybody by storm. Right?

Alex Ferrari 26:54
Yeah, and let's not talk about distribution, because I'm sure you've got a couple stories about that. Anybody on the show knows my history with distribution and what we've discussed on the show before. But anyway,

Adam Scorgie 27:07
I've got funny I'm sure you do too. But the funny stories there, it's nice when you know a little bit about it. And I can go in without saying names. But I remember we were fully financed on inmate number one Danny traders doc and, and we and the way it kind of our market we do in Canada is that like we we only pre sell Canada to get in production. Again, this is why our partners like where it's like look, we can get a really healthy budget to start, I can pay you a fee up front. So not wasting your time, right. I don't have the last dance Michael Jordan dollars, I can give you 4 million, but I can give you something that's like, you know, an average payday for an indie film right for doc, but then your 50-50 partner will mitigate 70 to 100% of the risk coming out of Canada. And then our international sales is split 5050 If we can get all the grant money we hit that's direct 50-50 other than maybe a few like, you know, corporate overhead costs. Otherwise, we might have a gap of like 150 to 200,000 Canadian or 150,000. Us and then anything above that we split in the MG that we get upfront from either Netflix or so everyone, when I always present this to, to, you know, the agents, the talent, they're like, Man, this is awesome. So there's a distributor that came on with Danny right? They were like they wanted to come in early and they were like, Man, I love this thing. It's gonna be a big one. And they gave me their sales projections right, which are always bullshit right? But here's the best part brothers they gave me like a high medium and a low right? Low was like 2 million right there. Medium was like five to 7 million their high was like eight to 11 million for doc right now. It's kind of like, okay, that's pretty high. Oh, it's ridiculous. Right? So. Yeah, top 50 Docs of all time. Like if you're in that, above 10 range. You're in like the top 510. Like, it's crazy, right? So

Alex Ferrari 28:55
That's Michael Moore Supersize Me world.

Adam Scorgie 28:57
Yeah, it's crazy, right? It's like, it's like putting lottery tickets in your business plan being like, well, this lottery winner, right. So. So I'm listening to a thing? No, I, you know, I've gotten to a place where I'm listening. And then they go, Yeah, you know, they, we definitely think you know, it could hit here, but really, depending on how you guys deliver, it would be no less than, you know, the mid range, the low of two to 4 million and the mid range like awesome. And then then they gave me their waterfall and this was ridiculous thing on the back.

Alex Ferrari 29:23
It just for everybody, you know, just because we're gonna actually get into the conversation about what they're the cool stuff they're doing. But this is just so valuable. This conversation right now. For everybody listening. A waterfall is how the money is distributed as it comes in because it's like a waterfall of money. And then people start grabbing cash before it ever hits the bottom of the waterfall. So go ahead.

Adam Scorgie 29:43
Oh, no. Now to summarize what I just said. So we already have the film financed out of Canada, right? We have a small gap of like 200,000 Canadian. We've got just over 800 $900,000 budget 800,000 I think it was at 18 Canadian, or like 750 us. So then this this guy were me thing which shows me the waterfall. He's in top position, obviously distributors in second position. And then we're in third position. And who was the guy who was one of the sales rep. He was a former No, no, he was a former NBC executive that was now got his own distribution company. Right. So

Alex Ferrari 30:17
Personally gets money first, then

Adam Scorgie 30:20
His company is going to name the company, his company Yep. Then the distribution company got another distribution company? Yes. Because he was going to sell it to a distribution company, right? We're paying a

Alex Ferrari 30:40
Middleman of a middleman. Got it? Got it. Okay.

Adam Scorgie 30:42
And then us, right? And I remember going wow, okay. It's when it's called a waterfall. Looking at the numbers. I'm like, Well, you guys must be putting up a significant mg or minimum guaranteed to be putting yourself at the top of the waterfall because we're finance we'd already shot right. I'm like, what? Why would you go to positions ahead of me? And he was like, Well, no, no, no, he goes, you were able to mitigate all that money out of Canada. So that's why we're and I was like, so why the fuck would you get that benefit? That's me understanding the system. Why would you and the distributor get to benefit before I did? I'm like, You have to at least cover the gap that we have in here. Now in order for you to go to top position or else why would our investors be like, I was like, I have no idea. But he was so used to taking advantage of filmic he didn't even have answers for me when I had this is like, Oh, well, you know, you're able to get you're able to get tax money, money and grant money on my Yeah, my benefit and worse. Yeah, like, I was like.

Alex Ferrari 31:36
If grandma if grandma died and gave me a million dollars while your grandma died, and you got a million dollars, and

Adam Scorgie 31:42
Yeah, like it was, so I couldn't, and he really didn't have I was like, I was like, well, and I'm going by your projections, you just said worst case scenario, two to 4 million. So I think a minimum guarantee of a quarter of that right now would be a great win. Like if if worst case scenario, you think it's going to do 2 million? Show me that right now with 500,000. Right? Like, that's only a quarter of the worst case scenario. Either way, you're making money. And he's like, Well, no, that's not how it works. And I was like, Well, no, that's how general business works. Like, if those are the projections, you putting up 25% of the worst case projections is, I should ask for 50% Actually, right. It's like, well, it's like, I'm hedging the bet too. And then you could squirmed and I was like, ultimately, I remember it was like so you want to take that deal. I'm like, Dude, I wouldn't take that deal. If there's a gun to my head. It's like pull the trigger. That's ridiculous. I'm like, our investors would go to positions below somebody else. We're already fully financed and like nothing's, and sure enough, we just took it directly to universal and did the sale ourselves. Like, why would I give you and the distributor positions ahead of that when I could go there myself. But these are things you learn? Oh, yeah, way down the road, right?

Alex Ferrari 32:48
Or you or you listen to the podcast,

Adam Scorgie 32:51
Or you listen to the podcast, you can learn it, that I was always very fortunate. And this is where luck comes in. But I didn't you know, that old term of gotta be good to be lucky comes in because I was very lucky that really early on, I met young sales agents or sales agents, assistants that saw how sales agents and distributors were ripping filmmakers off and kind of like me with the producers that I worked with, like, man, there's got to be a more ethical way that I can look after the filmmaker, but not fucking gouge him like some of these people are doing right. So I kind of when I was up and coming, I'd meet these guys. And a simple thing I didn't even think was a big thing. But I'd walk into the office and I'd always I know the assistants, I'd be like, what's up, Joe? What's up, like, I knew them, right? I'd see them at film markets and all the bigwigs were busy, we'd always be hanging out. And they're like Adam did like, you know, you're one of the only filmmakers that like even remembers my name or takes time to know me. I'm like, what? Like, but dude, you're always looking after me. And you're on emails, like, yeah, you would think, but a lot of people are like, Oh, you're not the decision maker. So screw them or screw this person, right? So and so we kind of built up together. So then when we are making films together, they're like, Adam, I've been the assistant for years. I've got all the contacts, I'm ready to go. I'll give you a better percentage and won't gouge you. We've been homies I was like, dude, of course. And literally JOAD, my sales agent now and upstream flicks. I really call him he's more my producing partner because we're way closer than, but he is technically a sales agent. But we are like family now where he'll literally be like, Adam, this one is going to be a tough one to make money on. You might want to let it go with this one. I'm sure we can make money on and I couldn't have done it without him. And I but that comes from being like, I didn't mean to me it was just how I was raised. And you treat everyone with respect, whether he's the assistant or the decision maker like, he's just, I'm just a grinder to why would I talk to like, but I couldn't believe when he told me stories of people would walk in there and be like, Yeah, I'm only going to talk to so and so. Oh, yeah. No, you did it. Oh, you know, you didn't hear that. And I was like, really? So I built it up together.

Alex Ferrari 34:48
I listen man I'm an East Coast guy. I lived in LA for 13 years. And I just moved to Austin. So I'm in Austin now. Oh, nice. freaking love. I love it here and I Love to LA for the time I was there but when you're braised in that environment the ego gets out of control people are not like you know the walk over they won't piss on you if you're on fire it's like it's just a whole other world so that you are outside of the system outside of LA probably the best thing that could have happened to you you know

Adam Scorgie 35:19
That's you know I knowing that now because I go to LA for work all the time and I enjoy them there I'll do Jones's I'll go do the local hangout, and then I and then I can't wait to get back home. Right. I'm done with the traffic after a week. I'm done with it. Like I love how la can just literally go should go. Do what how did you last night like oh, I flaked. And like, looks like they just say they flake? They're like, Oh, I just flake to Mike. I remember the first time that was sent to me and like, what did you get sick or something? Like no, I just flaked it into like, coming. I'm like, so you didn't text me or anything to be like, not coming.

Alex Ferrari 35:50
You're not a human being a human being?

Adam Scorgie 35:52
Yeah, I was like, you can't just you can't just not be a piece of shit and just say hey, story, things came up. I'm not coming like I

Alex Ferrari 35:58
Have the decency to lie to me. Yeah. What make a story

Adam Scorgie 36:04
If you're just weren't worth me making the time to come out with like, I wouldn't like that better. Right? Then you just saying I flaked. Okay,

Alex Ferrari 36:12
I would. I would truly I would truly respect that answer. Like, dude, you just not important enough for me to get Yeah, I was. I was binging on Netflix. Dude, I just couldn't I just

Adam Scorgie 36:22
I was good. I was good. I was comfortable on my couch. I got tired. So I yeah, I guess I guess you saying that. But I do. That's why a lot of people always be like, Why are you in Edmonton, Alberta of all places. Now look, I'm not going to plan to retire here in Edmonton. And the weather is not great. But

Alex Ferrari 36:36
Winters are fantastic. I hear I hear the winters

Adam Scorgie 36:38
Oh, it's spectacular. If you love arctic cold for 12. You know, 10 months out of the year. It's mid April, we had snow today. So

Alex Ferrari 36:46
Listen, with the global warming happening, dude, you're gonna have some really good real estate and about 10 15 years.

Adam Scorgie 36:50
Were gonna be good. Global warming was good for us before this winter. It was good until this winter, and it's not been good to us.

Alex Ferrari 36:57
So listen, first of all, thank you so much for that amazing conversation about the business. But well, one or the other. It was great, man. It was great. I love I love having conversations like this, because you just have no idea where things are gonna go. And I keep talking about that stuff for another hour. Maybe I'll have you back on the show just to talk about the realities of the bits.

Adam Scorgie 37:16
That absolutely we got, we got a spinning top you get me going, there's lots we can get into there. And help your listeners.

Alex Ferrari 37:23
I appreciate that very much, brother. Now the reason I wanted to get you on the show is because you've got something called Creative Hustler Key. Yes. What is telling me about what Creative Hustler Key is in this new kind of way of what you're doing with it. Yeah,

Adam Scorgie 37:37
so this is a great segue into you know, kind of what we were just talking about as in my partner came to me, it was like Adam, look, you know, we need to get into web three in the NFT space and I like many other people's like Hawkman NFT's I don't get it was a digital art and this and that. He's like, listen, Adam, that is just step one of the evolution of this technology and all the things that can be used for. And again, I kind of put it off and he was doing a ton of research and getting into and looking at how we can add value is like okay, and then when all the distribution like universe Netflix when everybody started putting these into their contracts, right that they now started wanting these rights and they want to start having NFT's and web three. I was like, okay, they don't want to make the same mistake that Netflix and everybody said streaming will never be a thing digital media will digital in all the theaters not going to happen social media that's for kids we're never going to use in the film industry right? Well all those things happen and overtook the industry right? Everybody now you have to fight for those rights. Now where's just a year ago, nobody could give a shit. They were all available. So then if Shane kept bringing these like, listen on him, let's not just make artwork let's do you and our team have always been great at when young filmmakers reach out you're always willing to help you're a mentor and tell a story hive you speak at Panels and then afterwards of the panels everyone comes running up to so I had never met any in the industry so candid willing to share budgets and do all these things. Why don't we take that one step further, where we make a creative hoster key which has the art element the thing that all the NFT's do, right, which pays homage all their films, we did all these Easter eight things like can you point out and people were like, it was really cool what the designer came up with, there's like every one of our docs, there's like a little character, even us were digitized and put in them and we can you find us. But we wanted to add that utility and community that's where for me is a bit of an older vintage like yourself, or more legacy vintage, if that's more cool words, right? Is like how can you add a practicality something that like I can touch and make make realisation of in addition to the artwork, and when Shane came with me with that, I was like, dude, now that's what I want to get into, say, Adam, how about everybody has creative hustler key, like you already do this for everybody for free. But how about now the people that have it, you'll give them context, like people at Netflix and superchannel you'll give them a little bit more time because they've been part of your community. I was like, I love it. He's like and then if they get three and become a try keyholder you will literally do introductions to those people. And I was like, like, hey, they've got a project you think is worthy of going front and ethics, you'll actually say, hey, got this great guy. He's part of our team, you guys should have out or right and not ask for anything, right. And I was like, now you've got something that I'd be willing to get into. So we reached out to all the local film, like communities in our province, like, which is ampia, the Alberta Media Association, and ESA, or the Edmonson screen industry office, who said, Look, we'll give you a couple to give to your brightest students. So you can do a competition to give out because when you come out of these film institutions, a lot of the time you've learned, you don't really know what it's like to be on a production, you've done the mock ones, and you've done the things but you haven't really gotten to the nitty gritty like you and me talked about, like where you really learn. So I'm like, why don't we fast track your work, you'll be right in our community, you want to reach out to me my co founders and say, Adam, like I'm working on this project. Do you know anybody? superchannel? Absolutely, I'll connect you, right, here's what you're going to run into. Let me see your budget, your finances wrong, I'll show you how to do it through the Alberta model or through the BC model. Connection. All this says, kind of doing what the DG, like a lot of these guilds are supposed to do, but they're so big now that they and that's why fitting the NFT model, we kept it very limited. There's only going to ever be 999. And there's only going to ever be 333. Try keyholders, right, because you can combine your other ones for a try key all three of the different worlds because we have chaos competition and the three different worlds that you can combine into a try key, we wanted to make it Ultra selected, because obviously we don't have enough time to do this. We don't want 5000 or 6000. We want it's not about a cash grab for us or what the mid price is going to be. It's about creating a great community that

Alex Ferrari 41:32
I don't want to cut you off because I understand every single word you're saying. But a lot of people listening don't even know what an NFT is don't understand. Blockchain is don't understand what meant is

Adam Scorgie 41:42
I'm starting to get I just got stabbed to those. That's why I'm thinking I can throw it out that lingo because I know all that stuff.

Alex Ferrari 41:47
So can you just really quickly what is it NFT for those who don't know?

Adam Scorgie 41:51
So an NFT is a non fungible token which is backed by the blockchain, right? And where this technology is going to be very valuable for all us creators. If you're someone that's like, I don't get it. And you like the art pieces, the digital art pieces, I too, was like, someone's like, Okay, what's digitally, I could take a photo of that I can get when you back things by the blockchain, with all the problems you're having with piracy, with films and all these things is as this technology continues to evolve, this is how you'll be able to secure it in a better way where you'll be able to prevent better privacy or piracy issues and stuff like that, like indie guys like us get killed by piracy. The most right wing people are like, who cares? And I was like, dude, 1000 downloads for us is like the difference of the distributor wanting to sign us again or not, right? Like the the marvels and stuff. Yeah, they can afford it. Us guys like it. Nothing's more painful when somebody rips off your thing. And then they tweet at it to like, oh, yeah, I've pulled this off of VPN, whatever. You're like, dude, killing me.

Alex Ferrari 42:45
Dude, my last few. My last feature was was booted in nine hours. Nine hours, nine hours, it was already up on it was already up on the board. So it's just like, wow.

Adam Scorgie 42:56
So these are where like the technology. That's where when my partner brought it up, and he does a great analogy. He's like, Look, we all have smartphones nowadays, right? We know how much they make our life better. But how many of us actually understand how they operate? I'd say less than 1%. Right? Probably very few. Right? And that's kind of where web three and non fungible tokens and things being on the blockchain are at like, you know, this came up recently with a friend of mine was or my wife was trying to redo her resume and she couldn't get her diploma. Right. She's trying to call her old school and nobody's answering. And I was like, Wouldn't it be great if it's just on the blockchain? And you could just log in and pull it up? And it's there for a lifetime? Right? Like, these are where the practicalities and this technology, whether we want to accept it, which was presented to me like it's like social media. It's like streaming for movies. It's coming. Whether you're ready for it or not

Alex Ferrari 43:43
It's like the internet and 94.

Adam Scorgie 43:46
Exactly, exactly.

Alex Ferrari 43:47
Because everyone was like,

Adam Scorgie 43:48
But internet was going to be a fad. Right?

Alex Ferrari 43:51
Dude you remember Do you remember those? Like those commercials are like, what is this email? What is that? You hear that? The struggle is real, bro. That struggle was real back then. But yeah, you're absolutely right. And, look, I've had multiple, I've had probably about four or five episodes dedicated to NF T's blockchains in this space and what people are doing. And and I think we've become, we have we have a lot of information about that stuff on the website. If you guys want to learn about more about blockchain, that it's specifically for the film business, because there's so much there's there's so many blockchains there's so much then you start getting into crypto, and which blockchain Are you on? Are you on Aetherium? Are you on you know, are you on something else? And I created my own blockchain. Well, what's that about? So you're an Aetherium right? Are you Yeah,

Adam Scorgie 44:42
We're on Aetherium. We're going back to this was but we also created a fiat system because we know a lot of people from the sports stocks we did our big memorabilia collectors, right and this is the creative hoster key is only phase one right? Then we've got phase two we're already in brand fear about doing like a custom design. As the same with like an iconic artist and him. And then you know, if you got some of the ultra rare masks, we would do an in person screening with grants himself, the artists and you'd be able to forge three copies that you'd be able to make, you could put on the blockchain that you could then sell as a collector and do as your own. We're talking with this thing about this, we're talking about golf with this so that we can always engage in the community. You know, an offer this utility and community outside of just a digital art piece, right. And that's also what the great imposter key gets us it, you know, we're going to do drops where you get a chance to be on set for a day. So you can come and be with us with dough because a lot of people now go Hold that thought it but like, at dinner parties now people are always especially I'm in in Alberta, I'm in an oil state, like you are a province, right? Where a lot of people have great paying jobs, but fucking hate what they do, right? Where they have anxiety on Sunday, knowing they have to go to work on Monday, right? So when it comes up, and people ask what I do, and they see the passion, and they see that we're like, man, you're traveling to Sweden with golf, and you got to interview Arnold, I'm like, so now we're giving you the ability where you could do that you can have that experience by being a creative key. If you're try keyholder, you'll win those chances, we'll do one or two trips a year where you'll get to be a producer for a day, you'll get to come on set, you're automatically VIP entered into all of our red carpet premieres, and all of our after parties, you will also get to be in a community like that's what we wanted to build. This is one of my partner brought this to me, I'm like that I can get behind. Right? We're, we're helping filmmakers. We're providing community in addition to the cool artwork and collectibles that we know like a lot of people when we did ice guardians we did making cocoa people wanted to sign poster by Grant and they wanted to be there with him that night, and they wanted those experiences. So this was just the next logical step. But then you can add ownership to that too, right? We're not only You're getting to be involved in this, you can have ownership in the artwork, you can own some of the the new NF T's that we're going to be having coming down the future. And that's where I was like, Okay, you got me, I mean, let's expand.

Alex Ferrari 47:08
So So for people listening, I'm gonna, I'm going to translate everything you just said. It's easy. I know, I'm fast. I'm like, passionate. So no. So translation is an NFT is basically a digital baseball card or comic book, let's just put it this for people. That's a good way of putting it. It's a digital version of that there's only one of them, you could throw that up on on something called the blockchain. And if you want to know about blockchain, you have to go type of blockchain.

Adam Scorgie 47:35
I could even explain that to you that much. Research on that,

Alex Ferrari 47:38
Yeah, do some research on blockchain. But you when you sell an NFT, you can also sell experiences or hard products or real world products along with that. So let's say there's a digital MMA card of this person, let's just throw that out there, right. And then if you buy that NFT, then you can also get an autographed poster. And if you buy two or three of them, then you could pass it, then you can go to a screening with him, things like that. So you know, you're selling experiences with practical products, and digital all through the NFT. And once it's purchased, it goes on the blockchain where now it's it lives forever. And you can resell that you can't, I'm not sure you can resell the experience, or the physical products. But you might want to be able to sell the physical products as you

Adam Scorgie 48:28
Were making it. So the physical products we make, you can sell and there'll be there'll be chips, so they can still be on the blockchain so that if you want to do that, you can do that the experiences that some we're figuring out, we don't really like maybe you could gift it to another, like creative, Hustler, keyholder. But we don't really want this, we're hoping that the people that buy these, like, we're worried for ours as much of course, we know it's going to be great art, we know what's going to have value, but it's less about trying to just get five times what you paid for it and sell it. It's more about the community and the utility of what we're going to be providing afterwards. The the NF T's that are coming down the road, like the partnership with Grant fear, and those ones, you know, like some of the artists we're reaching out to come on board, definitely. And those will be ones that will be you know, really, really valuable and probably be two 5x 10 Next time, especially if you get the ultra rare, but for the creative husky, it's much more about the community and utility. So we're still working out the fine tuning if someone's actually hey, I want to give this to somebody else. I think they'd benefit from it more. I kind of love that spirit. So I'm sure we would honor something like that, as long as they're also a creative foster keyholder. As far as selling the experience, I don't want to do that,

Alex Ferrari 49:32
Like 10 years down the line. You can't sell the experience, the experience is over.

Adam Scorgie 49:35
Yeah, we want you to be there. Like if you're if your key gets picked, and you're the one that gets to come on set with doll for a day. Like we'd say, oh, we'd love to give this like if you're in the film community here in Alberta, and they're like, look, I have someone that's the biggest doll fan. He'd benefit from this more than me. Great. We can make that work. But you putting that experience up for sale, we probably we probably not allow that because that isn't in the ethos of what we're trying to provide.

Alex Ferrari 49:58
Right, exactly. And then it Once you buy that NFT, you can then resell it. But the great thing about NFT's is that once you resell it, a portion of that sale goes back to the original creator of the NFT. So if I go, if I buy it for $100, and go sell it for 10,000, you get a percentage. Yeah, do you as whoever created the NFT. So get to 10%, generally is 10%. For Life for life. So as long as so in other words, if I if I got a baseball card for five cents, back in art in our vintage legacy database, and then I, then all of a sudden that baseball player blows up and it's worth a million dollars, I can sell it. And then someone five years from then sells it for $10 million, the original baseball player or the company who created that card does not benefit from it. So and that's a nice way. And it's that this is why I'm not worried about your company. I'm not worried about the company, like I don't care about tops not getting a piece of it, screw them because their gums sucks. But yeah. True, true story. But if the artist or or celebrity or athlete is the one created them, they can benefit in perpetuity from any future sales based on what they what value they bring. So, Mike, imagine if you would have gotten a Michael Jordan NFT in 85.

Adam Scorgie 51:22
No, and that and that's what, and that's why every single sports collectible company, they're all getting on it. That's that's where I'm starting to see the wheels moving just like social media before it became a regular business practice or when Netflix got streaming rights from everybody because nobody thought streaming is going to be a thing. Right? David? Wait, they disagree? Yes, they were like, they were like streaming no reason want that. For five years. Yeah, for five or 10 grand, take it as much as you want. Then transformers was one of their big titles, they gotten a good screen, then they saw this is when Netflix started hiding their numbers or like watch things been viewed 70 million times or something. And they're like, Well, you gave us the streaming rights, we can screen as many times as we want. So then they tie bar. But then they transitioned into making sure they were doing their own content, right. So this

Alex Ferrari 52:09
They can survive. That's the only way they could survive. Right? It's fast. And it's really fast. So how much is a creative hustler?

Adam Scorgie 52:15
So it's going to be point one three ether roughly 500 Canadian dollars, right. And if you get three, then you can get like I said to try key which is where you'll get free, where you'll get free drops into like our if I'm just like kind of clone X date and artifact ID where there are big NFT company that sold to Nike, like when they did their launch, it was like Michael Jordan converse, Nike and artifact, right. So that's another thing to say like how big these are getting is that, you know, Nike has made three big acquisitions, one of them being an NFT company, that we're doing the same kind of model where if you're one of those holders, when we do like to grant here drop, or we do something with one of these other artists, you'll get a free drop into your wallet, just because you've held a try key, right, in addition to the red carpet bonuses and all those things is we really want you to hang on to them so that there's value we want to continue to offer value. You know, as other things come up, right, whether it's the red carpet events, be on set for a day, you know, contacts of ours that we have our Rolodex will not only just introduce you, or will not just give them to you will introduce you and say hey, this person's part of the creative hustle community, I'll introduce all the contacts that I have and have worked with that will all come as part of the of having a try key.

Alex Ferrari 53:27
So in the future for independent filmmakers, it's, before I ask that question, you it sounds like you're building a community and almost like and the key is almost like a membership into that community, or NFT's and building it up. Since you're working with such high profile actors, athletes, and subject matter from your docks, you're able to partner with them in a way that and provide value to the community that not a lot of people are able to do is that

Adam Scorgie 53:56
Actually we saw Yeah, that's where we really saw that like, even recently, it was interesting because like when bizben came out, right, we reached out to all of the other guys. So Dolph shared the bisbing trailer on his thing, and Danny Trejo shared it on his and all these guys were like, look, they scratched your back when your trailer came out, you do the same and again, it's different than scripted films because their Doc's are all everybody when they're happy with the finished doc. They want people to share their story. They're hoping it inspires people and gives a good message, right, like, so we constantly are leaning on each other. So it's the next logical step is like Man, if we already have this kind of community built in, why don't we because again, we're always like, look, let's be 5050 partners, we're not trying to say like yeah, we're doing part of the heavy lifting by creating the back end of the blockchain and the NFT and whatever artwork we're going to do, but you know, we're splitting in three ways if we do one with Danny it'll be like Danny the artists we work with in us right split equally all go there like we're not trying to be like Well 90% is like so that you know and I'll everyone who worked with this already experienced this from the films we've done. So they're like, man, totally open to proposal, like bring it our way, right. We're looking forward to it. In addition, so that's just expanding. Know the community not only with the talent, but also the film community that we want to give back to them, right? Like, I know how hard it was when I was hustling. And I wish, you know, you probably had this too, when you met that one great producer that DOP or someone that really like helped you, it's like, man, here's how you do your budget, you should really go to them with your project, I think it'd be like, they were diamond. There wasn't a lot of them. But when you found or that diamond in the rough and say not a diamond doesn't, when you found him, you're I remember being like, man, thank you so much, like your information help so much where we're like, and then we know, then, you know, as this as the creative, hustler keeps evolving, we're hoping to maybe down the road, the way the technology goes, the we can bypass distribution altogether. Community gets big enough, and everybody's making money and the NFT's then we can say, Hey, guys, are you interested in the subject matter? Why don't we all like, well, we'll sell NFT's to fund it and get things together. And then we'll just release it for free. Right? We'll just say, hey, we'll fund it with the collectibles and everything in the pieces of the moments that we want to sell. We're just going to give it because screw going to some decision maker that's sitting there going, hmm, I don't know if you have enough females or you don't have enough Christians in there or things that they're going to determine make what they think is going to make your project sell, right where it's like, Screw it, no, that will feed like I remember there was something with Danny's project that drove us crazy that critics are like they missed a real opportunity to talk about the hardships of the Latino community and what Danny went through. And like, what that wasn't Danny's story. That's not what he wanted to tell. Why would we force that narrative that you think we missed? When that wasn't Danny's story? I was like, How dare you tell Danny or like one of them said that he was too macho and aggrandizing when he talked about surviving in prison, I'm like, that's what it takes to fucking survive in prison. Tell him that he was too macho in prison, like, oh my god, like, I'm like, these are the people that dictate what projects we can see on television these days. So they're like, No, Danny's a little too macho for me. I don't like it. And I was like, what? He's actually if you actually paid attention to the film, he's super charming and funny. And super sweet. Yeah, he actually had to break down that Macho. I think this also made me I'm like, did you actually watch the fucking film because he talked about having to create that when he was in prison. But then he talks about having to break that down when he got out of prison and be welcoming. It was like, but that's critics boring. We're kind of like, what are you talking about?

Alex Ferrari 57:17
Because because people were terrified on onset, because he has that look. Yeah, that look that killer look that. I mean, I don't know if you know that or not. But I My first book was about me almost making a movie with the mafia. When I was really no, I didn't know that I'll tell you about. I'll tell you all about it after we get off. But I know what it's like to look into a killer's eyes. And there's a thing that's there. That's terrifying, even when they're not being scary. And Sandy had lived that way for so long that he just scared and actors and movie folk, hey, they're brittle. Let's just put it trying to be well, they're trying to be they try to be like,

Adam Scorgie 57:58
Well, that's like the famous part of the Danny tells when he came on to the movies, right? He went because everything good that happened to him as a direct result of helping somebody else, right. And he, frankly, and he can narrow that down to like, taking garbages out when he first got out of prison. And he went to go help a sponsor, because he's still a recovery like sponsor an addict. He's been sober for 50 years ago, he went to help somebody and it was middle of the night and he wound up on a movie set. He said all these guys were doing push ups and trying to look hard, and they had these fake tattoos and like, does this make me look tough? And Danny was like, Yeah, you'd be my pitch in prison, man. But Sure. You're right. And like, just because like you said, he just came with a natural heat gun this and then someone came up to me right away. They're like, wow, like, can you be an extra? And he was like, an extra one. They're like an extra movie. And he's like, What do you need me to do that? Like could you look like a convict and he just served 10 years so he's like, you just make that work? Right? Yeah, that's what they when they put the blues on him for like the sink is they're meant to play San Quentin where he served time and then he's like, you guys don't know but these blues they fit just right on me right were just a natural and right away of course in the Director Song and was like, and he makes jokes where they're like doing the you know, the squares like the the frame and, and Danny was like whispering to his buddies. Like, I don't know what gang sign that is. That's a new one. What is that? Right? They're like, No, that's like a movie frame. Right? He's like, Oh, and then they're like, you be in my movie because he was so natural, because he's like He lived it. But there's a part that didn't make it into the film that he talked about that really resonated with me that he said I had to untrain like I was involved in several prison riots one that almost got him sent to the gas chamber right when he's like when you're staring across the yard and you know, there's about to be a prison riot. You try to look so intimidating, that when the the crowds go together and fight each other that they're like, I'm gonna go to the guy next to him because that guy looks like he would bite my ear off and enjoy it right where he's like, so yes, when I came out, I didn't even realize at times that I had that look of protection because in prison, you can't show weakness. I had always looked like I kill anyone anytime. Don't fuck with me, right? So he's the guy took yours when I come out, and you'll see it now. He's 75 years old when people come, he always like sparks himself up to where he exhausts himself. Because when you introduce you, but hey, nice to meet you, Hey, nice to meet, because he's trying to deflect all the time that like he's not that guy anymore. In fact, I find he's really a big child now because he didn't get much of a childhood right because he was in and out of juvie when he's young, he was in prison very young. That he's like a big Joker and always making fun and he's you're really like, man, like, I know in his eyes if it went serious like you'd want to be the only guy you're scared of was him like was such a big kid or and Joker now that like he really was just a treat to work with.

Alex Ferrari 1:00:51
It was so funny because in the movie that he was on the set of Con Air. Yes, kind of air. There was so much machismo and yeah, so my testosterone so test so much testosterone that said, I could only imagine and everybody is on the set, like while they're setting something up talking about like all the tough times, and who's toughest and like all I went through this or that, and Nick Cage stood stands up and says, You guys can say whatever the hell you want. The only guy I'm scared of here is Danny. And Danny wants to say anything that is required in the corners like,

Adam Scorgie 1:01:26
Yeah, Danny was like, Why me? Man? Why are you picking on me? They're

Alex Ferrari 1:01:30
Like, we know. We know. We know. Nobody. By the way, you're I got to see Bridgestone Bespin and Danny's movie. And dude, I love the way you shoot the docks. It's there because I've seen a million docks. And I've seen a million docks about you know, and actually, there's been docks on Danny before I've seen them. There's been many, but yours, it's so cinematic. And the way you do things it was they're very well done, man, you don't need me to tell you that. But

Adam Scorgie 1:02:01
It's always it's always great to hear from people in the industry. It's nice to get you know, it's what I always say about the awards, right? You don't do it for the awards. But it is nice to get recognized by your peers every once in a while because we've all been through the trenches, right? Where you're eating nerd for years, and you're getting. So it's always nice to hear that because I know we put a lot of emphasis in that like there is I will say for lack of better terms. I don't like to like say the score G brand. But there is a quality that is like, you know, it's why people are now coming to us like Man, these guys are out of Canada. They're ethical in their business, they treat you right, they care about the story. They're passionate about it. But of course there has to be a quality there if we if we had all those other elements, but we weren't delivering on the quality. We wouldn't continue to be working so but I really do appreciate that because we put so much into like always making sure that our lenses and like we're trying to make it feel more like a movie than it is although it is a doc we try to shoot it very, very cinematic.

Alex Ferrari 1:02:53
Yeah, the the interviews, the interview setups, the sets where the interviews are set up the the B roll that you shoot that I know, it's all the stuff that you shoot, it's really it was just really well, I was really impressed with how well it was put together, man, thank you.

Adam Scorgie 1:03:05
Because we put a ton of effort into that to the point where like, a lot of times when we're setting up the interviews, we're like, you know, when it's a big high profile people, they're like, oh, yeah, they just think that like, Oh, come on pop a camera or like, so we need access, like four hours before right in there, like four hours. We're like, well, like our lighting dates, two and a half hours, we want to

Alex Ferrari 1:03:23
It's like a movie, it's looking like

Adam Scorgie 1:03:26
We and there and then they you know, they always respect it once a year. But it for me like look, we don't need the talent there. We just need access to the location, right? So if you don't want it at your house, and you want us to get a studio, like we'll do that and then and then that part always drives me crazy, then the directors will be like, well, we'll provide them like 35 locations like three I'm not sure if any of those are gonna work. I'm like dude, you got to pick one here like we only have so much we can we're like we're trying to get it where there's no sound issues and we can control the lighting and like it

Alex Ferrari 1:03:53
It looks great, but we need to Subway it's underneath the subway. It's gonna be a problem. It's looks great though. It's just gonna be problem

Adam Scorgie 1:04:01
We've had that before.

Alex Ferrari 1:04:03
Of course we have of course we have cars. Yeah. So with the future of NFT's how can NFT's help you raise money for your film?

Adam Scorgie 1:04:14
So this is an interesting one where we're really looking like again that's kind of phase four for us right now where basically any money we make us the creative hoster key we're planning to just put right into the experiences in the community right if you're investing in us we want to invest it's right back in you. This way we have the discord and everything we're for those who don't know discord I kind of I was new to this. It is another app God forbid another one on your phone. It's kind of like Reddit on your phone. But you can get directly in contact with anybody from our film team. Me and my co my co founder mainly Shane were the ones that answer where if you have a question you want to sign say like, Hey, Adam, like how did you put your financing together for inmate Would you mind no problem. I'll get your email. I'll send you budgets I'd like soon as you're in the discord I consider that a community where I'll reach out to you and communicate as best I can. Now I am a father of three and that I don't know not maybe That incident, but it will be within a day. But where we think this can go, and we're still learning is that, you know, if the community comes big enough, and we keep investing into and we do these things, and then we can do these drops, we can do the custom grand pure maths and maybe like bizben gloves and things like that, where we can say, look, let's sell you an item and an NFT, where you can make money off of it, it'll be worth more than you paid for it, because we're partnering with all these big parties that will make it like opening a Wayne Gretzky rookie card for the first time, right? That we can take the money from that and say, hey, look like now that you bought the NF T's for this space, whether it be like somebody like doll for Bisping, or somebody that has built an audience, well, now we have the funds to do we're just going to go make the movie, and then we'll release it to our community, right? Like we already have the money through making sure the NFT's that we can do it that way and say look, distributors don't want to do it, or they don't have too many other greasy fingers and how they want to release and do all that. But we can do it ourselves. And then we've done like, I've kind of done this where at the festival things kind of an interesting thing for me, where, unless it's the real top tier festivals, which helped the sale of your film, correct. A lot of times now when people are like, Hey, want to come to the festival like dude, I know how to sell it, I haven't had it, we haven't not had a sellout. Like for COVID Everything of our things is sold out, I made 1000s of dollars from kind of like a the film festival gives me 150 bucks, or maybe 500 where I can sell it out and we could bring the talent and we could make 20 grand in one night and make an experience so you don't want to miss that. You know, why do I want to give that away? So we can then say hey, we can go to our community this is where we'd want community voting and stuff to be like how do you guys think we should release it we're thinking about doing you know, one solely for all of our our members of the score G Community let's throw a big party Let's invite the talent to do their do a q&a, where we could do all that in house and keep the profits and everything within our community rather than saying, Okay, let's just give it away to distributor that's going to overcharge over Marquette overspend, and we're never gonna get out of the hole. So that's the long game goal, right? And we don't have everything. I'm not gonna lie to your to the audience and say, I have all that figured out right now. Right? But that's where we see the evolution of NFT's in the film world where That's where it can get right was it we're all sick of the distributors and people telling us what's going to work what's not going to work and having to you know, if you deal in the scripted world, you know, where they're like, No, you need this actor and you're like, No, but this actor is perfect, right? Like this guy because they were on Twilight is going to sell more. So we have to put them even though they're not perfect not to disk Twilight. My kids love it, but you can.

Alex Ferrari 1:07:24
Absolutely you can absolutely disk twilight.

Adam Scorgie 1:07:26
Okay, it's like but that's, that's where for me, just like when people said crowdfunding would never work or this would never. That's where I see the long term coming is that as this constantly evolves, and the blockchain and cryptocurrency and and NF T's are able to allow ownership, as well as just like someone said it perfectly like web one was reading web two was interacting with three allows ownership right where then it's secured by the blockchain allows ownership is that's where we ultimately see that it could go right, it's not there yet. No one's done it yet. But I definitely think just like when we did crowdfunding, and nobody understood before crowdfunding was a term when we build social media pages before those were like regular business tools. I definitely see the practicality coming in. Especially, I see it in the dock space. I don't know specifically, I'm sure it could work in the scripted world, too. I just don't know that world as well. But I've just seen how like when we did visit things premiere in Manchester, like, like it was funny, because universal set it up with the Manchester Film Festival. And originally they put it in one of their modest theaters in the UK, right? Well, this one posted one thing it sold out, like insolence. So then they're like, Well, shit, well, we need, we need to put more so then they put a bigger theater, then they upped the ticket prices and put it in a bigger theater, right? Because we ended up selling out the biggest theater they had. And there was not a empty seat of great because bisbing was going to be there during the q&a and do it. And he was so good about every photo, every person wants to talk to him. Like the movie started half an hour late because everybody wanted photos. And he was funny because I knew the moment he came in because they had this great red carpet media. And they had us all lined up the director and myself and the other producers to do questions and interviews. And all of a sudden, there's this big crowd in front of us stadium, and then all of a sudden, I can see them all just go over here. And there's like the two people interviewing me laughed, and I was like, Oh, bisbing must have come through the doors, right? Because all of a sudden, they were like, Oh, over here, which was awesome as it should be. It's about him. I don't really it was nice to only have to do those interviews normally mean the director doing more, but when the talents there who needs us? We're not as important but even that seeing how the theater like you could do that where we could go on tour this thing and I know it's his schedule he would sell out even did just to like a kind of comedy behind the cage. It's called the tour over sold out in the biggest venues all over the UK, where you're kind of like how hard is that as a producer? You're like, well, I can call venues I can set up insurance and fire and I'm like, that's what I have to do for a movie. Right? Like that's all and distributors now because the streaming they've gotten so lazy, where a lot of them were like No, we're just gonna put on platforms like they'll want those rights from you, but they won't do anything with them. Right? They'll be like, we want all the rights and then so we now we're in a fortunate position because As again, that talent is our partner, we tell them that we say hey, like if you want other promotion like, are you going to do anything with theatrical rights? Well, no. Then we're going to take those back. Right? Are you going to do anything with the pay per view? Vote things? No. Okay, well, then we're going to take those back, right? If you don't, you're not going to use them. We're not going to include them in the sale because we know we're creative hustlers we'll do it ourselves. We'll work with the talent will put good money in his pocket, good money in our pocket. And we'll make life experiences that everybody's like, man, like that was one of the coolest things. All the people that came to Manchester that I do, they're like, I drove three hours like I'm so glad that is the best movie experience. Like, you know, imagine you watch this being that emotional roller coaster in the real life, Rocky, that accomplished become a world champion, one fuckin AI. But then he's there. He's crying. Like he's so emotional now. Like, he's not. It's funny, because he's like, I watched his like, look back and I'm like, I was crazy. I can't believe I did all that shit. Because he's retired. He's comfortably retired. He's doing very well.

Alex Ferrari 1:10:56
Do movies now?

Adam Scorgie 1:10:57
Oh, yeah. And every time he saw his kids on screen, he was great. And then even for the talent a lot of times like sure, they've seen the rough cut, but to watch audience and they see all these people talk through stories. They're like, visiting was an emotional wreck that night, right. And he was like, he kept crying and try to be an everyone in the theater. Like, you know, they're like, man, like, he got two standing ovations, one when the movie ended, and one when the q&a ended, when I've been to Sundance and South by Southwest, and I've been there where, you know, they're sold out, and then the actors come on, and they talk, you know, most of the audience will stay, but a lot will leave. I am not exaggerating, that not a person left for that q&a. Foreigner Vicey beater, one guy got up like 20 minutes into the q&a, went to walk out visiting jokes, I finally got sick of my face to my voice and the guy's like, Oh, my, I just gotta go take a piss. And we'll be right back. Right? Like, we're just figuring that like down the road. It's like, okay, well, we already know how to do that. Like, I can call the theater, I can get insurance, I can line up the talent. There are 50-50 partner if distributors don't want to take us, right, like we can do this with our entity community provide ownership to our audience, as well, where, you know, they'll have an NFT and then they can forge it, make it real, come meet this thing, get it signed, make it one of a kind, do all those kinds of things where it's like, look, we can bypass the distributor that overcharges for marketing and publicity and all the shit right that just, I don't want to talk about which distributor but recently, we had a film where we did great this last quarter. But somehow, of course, their costs were more than the quarter were like, quite shocking, but it's been out for two years. Like what the fuck are you spending marketing and then miscellaneous charges of 70,000 I'm like, What the fuck is that 70 thousand in miscellaneous?

Alex Ferrari 1:12:37
Thieves, man, they're just such thieves.

Adam Scorgie 1:12:39
So this is where when my partner really kind of broke it down to me shame fantasy wasn't on today, my co founder when he was like, Adam, that's the long term goal in addition to providing like we can do some really cool collectibles. We can offer the film community and the utility part of it. I was like, Okay, I will put my name in Baghdad completely because I just like we did with the Kickstarter campaign raising quarter million dollars we satisfied all our backers there. We've always been good at connecting with our community and writing back that's how I I didn't even know that's like a business tool. But when I was first doing our first films and just responding to everybody that would reach out through Facebook and Instagram, always reaching out even the negative people early on, I don't reply to the negative people now when people hate on it, I don't know. Yeah, but you know, when you start and you first get that you put so much emphasis Oh, it's like your it's like your four year old it's like I think is a movie you know, our first movie took four years maybe removed stupid and you're like what we're gonna learn and you go on there but you learn you're like, Dude, that's like it's sad because they need that attention that you don't waste your time take the time to respond the nice people that took time to reply to you so negative and then I you know, as I thought I had matured and evolved I would just respond with bone people like your movie sucked. I'm like, Thank you for tuning in. They're like, No, I didn't like your movie. I'm like still thank you for tuning in. Like fuck you. I didn't like your movie. You're like that's fine.

Alex Ferrari 1:13:57
Because you just can't let it go Adam.

Adam Scorgie 1:13:58
Just couldn't let it go. Again. Now I find me now that I have gray hair.

Alex Ferrari 1:14:04
Are you enlightened? Are you are you enlightened now Have you have you transcended

Adam Scorgie 1:14:08
Yes I think I have quite quite sophisticated now as I'm in the legacy market that I'm able to just let that one go into the roof.

Alex Ferrari 1:14:16
Oh my god I first my first film came out man i every single negative review today that I adjust dates days of life that I will never get back from wasting my time on bitter feeling bitter people and angry bitter people. But it's it's all good. I have to ask you a question Do you with with a movie like let's say Trey hill right with Danny Treehouse movie. You're, I'm assuming you're gonna create some cool like trail tacos and FTS or something. Did like that. Um, the thing that's cool about it is that yeah, there's a time limit. I mean, there's a there's an expiration date, quote. record on undocks generally speaking on films, you know, things that were around 10 years ago, you know, even things I want to ask because you're not going back very often and go see, you know, there is a time limit. Yeah. But with the NFT aspect of it, you could arguably continue to release collectibles on the park because a person doesn't have the expiration date. We'll be right back after a word from our sponsor. And now back to the show. You know, but, you know, so in five years, this is still going to be Bespin. Yeah, in five years, Danny, God Willing will still be Daddy, you know, and, and Dolph will still be Dolph, and all of those things. So you can constantly almost continue to build that ecosystem of collectibles and other things and experiences with that talent. You could partner with them to almost be the exclusive place where the NF T's for them are built purely because you've built that environment up, you've built that trust up, you're handling all the heavy lifting for them. And you have the audience as well that not only their audience, but the other audiences that you've built together. So you got Danny's this Ben and Dolph. Let's say so then when Danny comes out Duff's people that don't want to get dan in business, people like that. Because you're all within the same kind of world. It's not like you're doing a ballet dancer, and a hockey player. You're doing everything that sits in the world. So it's a very, that's the way I see it for my

Adam Scorgie 1:16:38
No, you hit the nail that that's what we, that's when my producing partner Shane brought it to me say, Adam, we're in such a great ecosystem. And we're forever when you do the bio doc for them, like even hear that you are like forever connected to them. Like people always just get random stories from our friend be like, Look, I saw this Danny trailer article. I'm like, that's cool. Yeah, there's lots of articles because they're just, I'm associated with him now, right? And then I'm associated with Grant fear. And I'm associated with, like, I just got a text while we were on here saying, Hey, man, can grant still play? Like we're trying to do a charity game? Do you think we could sue them up and get stuff laid out? Like, we're forever associated, like, all the time, like, my business was always just the film. So like any business that came to these guys, I would just throw it to them like a Superbowl commercial. The NFL reached out to me because Danny, and I was like, here, I'll just connect you with Gloria like, I like his manager. And like, I didn't just GLORIA Yeah, like I was like, I don't have it's like, just reach out there. Right. So it's, it's we are ever forever connected. And is we constantly take care of our teams like we do feel it's a family and you build a bit more of that, like kind of we mentioned earlier in the podcast, there is a special connection built with the doc is you're doing their story. And you're, you're you're in a way, not that they do it for brand. But when you tell the story, right, and you inspire people, it only helps them in their other things, right? So when you say look, we're going to bring this we're going to do a continuation, we're going to do an inmate shoe, right? Because like for Danny work has his number at the beginning of the dock is is my number was B 948. Because I know actually artifact which they're looking at doing something like that, because universal didn't lock up the NFT rights on that one yet. It wasn't in there called eight showed up in the bizben contract, which made me looked at I'm like, Oh, they're getting savvy to this, right. They're starting to not they want to lock this stuff up. But that's where we keep going. If you don't, are you going to do anything? What's your plan, because we're now educating ourselves in that industry. So if you're not bringing anything quantifiable or anything valuable, you're going to create something stupid that has no utility, no community is going to die off after just a you know, like a stock dump, right? Where they're like, Oh, we're just gonna create these art and then it just dies afterwards. Right? Well, we're not interested. Right? We're

Alex Ferrari 1:18:44
NFT's are really about community. Yeah, it's about it's about community. And yeah, I mean, when you look at it, like a comic book or baseball card, that's, that is a community that's a very massive community that everyone likes Batterman everyone who likes you know, a baseball player, a hockey player, football player, but this is really about building an ecosystem for yourself, and that you have all of this this cachet with all of these all this talent allows you to build this all out. It's like a just a wonderful ecosystem that everyone eats everyone is everyone's take.

Adam Scorgie 1:19:20
And that's and that's what we're trying to make sure that we're really and that's where again, like, unlike if you because people say okay, well it's like joining the guild I'm like on Except unlike the guild, if you want to get rid of your creative hustler key you can just go to open C and you could sell it right you don't get that with the guild fees right what you have to pay annually This is a one time fee we're not going to tack on any of these bullshit things ever it is okay well now there's going to be a yearly fee that gets saying no, if you're not happy gonna open see and sell it right if you don't like that if you're like, hey, you know I'm out of the film industry now the you know, the experiences and the communities not for me, no problem go. You know, I'm confident we can never guarantee it but I'm pretty confident you'll at least get your money back if not make more because they are good. it'd be a finite resource, it's never going to be made again. So you will be able to sell them. So that's where we even said to the film communities that we're going to give them to him like it's the best scholarship you could get. You can use it for a couple years and if you find it's not for you and go sell it afterwards, the other scholarships usually like $1,000, to Walter to whites lighting company, they can only use in Burbank, if you're in Burbank, and you're like, that's fucking useless, right? Like, I'm gonna be there to do that. So when I'm trying to provide something that people really do find valuable. And by being on the discord, we're open to suggestions and how we can evolve and how we can change it. We're not planning to come out of the gates and nail it. We think we have an 85 to 90% there, because we're ground guys. That's even why we called it the creative hustler keeper, three guys in the basement suite that defied the odds and made it work. Our first film was a cult classic. When everybody said nobody wants to see a cannabis film. We're like, okay, they did, and it made money. Then every said nobody wants to see another Cannabis Film. We went to Kickstarter, we raised $242,000.42 days. Clearly the audience did want to see another one. And both those films were invited by the Liberal Party here in Canada to help draft the legalization bill that is now in place in Canada because cannabis is federally legalized here. Both films were invited by the Liberal Party to screen for bipartisan screenings to draft the bill that is now in place. So three guys in the basement suite made a giant impact again. Now I'm not saying the film's did everything. But the Liberals have told us that they received so many emails and hard mail because it was a combination of the time that they had to bring in the film and they had to take a look at it. And to be honest, I don't know how well you guys call Justin Trudeau but he is not a popular guy here in Canada. The main reason he won the popular vote was the cannabis vote. They did pay attention to the film, the film brought in those two films brought in so many letters and emails, that it was enough for the Liberals to go hey, we might actually win the youth vote based on this right which is always top voter group, right? In the United States or Canada. How do you get the youth to vote? How do you get the youth vote? So they try to trigger them with emotional things gender, religion, all those things that you know the youngsters all ages get into but how do you get the youth to vote? Cannabis was the one like shit that's why I voted for Trudeau and I'll never vote for him again because he sucks but he got me on the marijuana thing and like always no legalize cannabis got me there. Right. Well, it's legal. So yeah, it's federally legal. So he did and the sky didn't fall we've all the propaganda this like it said for years, it doesn't mean mass shootings in the sky. No, the sky didn't fall. The sky fell more with COVID than it did with that. That was where the sky fell.

Alex Ferrari 1:22:29
Bro man, I'm gonna ask you a few questions that asked all my guests, man. What advice would you give a filmmaker trying to break into the business today?

Adam Scorgie 1:22:36
Whoo. That's a good one. I like that one. Probably the best advice that I would recommend is that, you know, when as we talked about in the podcast, when you feel that there's you're working with a scumbag producer get out of there sooner than later, right? Like, if you have to do it for money, I know I did that. But try to find that one that really is producer, a director or someone that doesn't mind taking the extra five to 10 minutes to help you when you find that diamond in the rough stick to that person and be loyal and work hard for them. Don't get clouded by just the big name company. Because if you're the big name company and you're surrounded by scumbags chances are you're gonna learn, you know, scumbag habits and night, you might end up being something that you never want it to be. So that fortunately, I've been lucky enough that I've never had to go down that path. But I know others that went down that path. And I don't think they meant to be malicious. I just think when you're kind of like live circumstance, and that's how you're kind of born and raised or trained. And now you're going to get into the industry, you're going to just think it's normal to overcharge indie filmmakers, and steal their rights and do those things because that's just how you were trained to do it. So that would be my thing, if you can find and there are and it does seem to be that culture shifting, that when you find those people stick with them. Stick with those people.

Alex Ferrari 1:23:50
What is the lesson that took you the longest to learn whether in the film business or in life?

Adam Scorgie 1:23:56
I'm still learning how to be a good husband? I think my wife reminds me every week I'm failing on that so

Alex Ferrari 1:24:02
if I may quote bill, but if I may quote Bill Barr, a bill Bill Burr Bill Burke's union Bill Barr, the comedian the standard comic is like, why is it that in our relationship with my wife, they're always I'm always the project. I'm always working on me always the one working on me. Yeah, he's perfect, but I'm the one that's got all the problems.

Adam Scorgie 1:24:26
Yes. So I if we're talking work related though, like in my life, I'm still learning how to do that even like I think I figured out you're pretty good dad. My kids who will say I'm okay they're the husband thing I'm constantly working on me me. In I'm the project I'm the cause I am the ever evolving project. I can deliver world class award winning movies, but I can't seem to deliver me in an award winning fashion. I'm working remote.

Alex Ferrari 1:24:53
We're remodeling you all the time on your kitchen, your the kitchen or the bathroom that needs to be remodeled all the time.

Adam Scorgie 1:25:02
In the industry, the thing that probably took the hardest to learn in Canada, it's the financing system. Right? And two reasons. One is they said early on, there's very few that were willing to teach you because they felt thank God for guys like Gord riddle and Michael Bob Ross, guys here that showed me how to do it. And to the other part of that is to be honest, it's the lazy part, because it's the unmagic part of filmmaking. Nobody really wants to read government here in Canada, like government bureaucratic, like, how do you apply for a federal tax credit? How do you provide provincial and how do you combine the two, that is miserable reading, but if you're coming from the Canadian system, or the American system, understanding the finances is the key to a killer producer, right? That is now everybody comes to me, and people like to hear you're the Whiz. And I think it's hilarious because like, I'm the guy that had to cheat in math class, and I still barely passed. And now I'm considered the Whiz and I'm doing air quotes for your listeners of like, financing because I had to learn the hard way. And there was days where it was really tough. Because, you know, I think like a lot of people I struggled to focus, I probably add and stuff where you know, it's put the phone down, have a coffee, turn everything off on your browser and read this boring shit and understand it. Getting the talent and pitching. That's the fun part, right going out there and the excitement going to markets. Everybody wants to do that part. It was like that real realization, when you turn the light bulb on, you're like, oh, that's what high school is trying to teach me for five years. Embrace the suck, so that you're ready for the moment when it comes and you can crush it. Right? So that was the hardest part for me is really learning. Like, I hated that stuff and always tried to put it off. And then I realized, like, well, I don't know how to do that. How good of approved reusser am I if someone starts asking me finances, and I don't know how it works, I had to learn the shitty stuff. And I realized once I learned that, then that's when this was no longer a hobby. And it became how I supported my family because now I understood every aspect. I knew how to go to the banks and get the money. I knew how to deal with the federal provincial government. I knew how to do all that stuff where panels and stuff were paying me to come do their where it was the stuff I least wanted to learn, but had to do going back to our boy Arnold, he's like, do the stuff. You want to do least work on that because the other stuff will come. So for me when I focused on that, that's when I found my business took off.

Alex Ferrari 1:27:20
And three of your favorite films of all time.

Adam Scorgie 1:27:23
Oh, man, do you know this is like impossible because there's genres or different types.

Alex Ferrari 1:27:28
Just three that come to your mind right now, sir.

Adam Scorgie 1:27:30
Okay, right now because I'm working with them. Like, I know, everybody knows, most people know Dolph Lundgren for Ivan Drago. But for me, it was a very different movie. That was a huge part of my childhood that I've watched a million times is Masters of the Universe. Yes. I fucking loved him in that like when I first saw him turnaround in that scene, and then he kills like the two guys and he's good. I was like, That is Hema, that is who I pictured as him and like when he was in, he was jacked. He was like, the hair. I was like that yeah, that that's talking to you, man. Like he cut me off. Like it's funny because like, a lot of people don't know him as human. And I'm like, How did you meet all my cousins? watch that movie a million times? Like, I know it didn't do good in the box off. It did not pan but but as a kid, I all loved it. I like so that's up there for me. I love masters in the universe.

Alex Ferrari 1:28:17
Red Scorpion red scorpion.

Adam Scorgie 1:28:19
Oh, I love red. I do I've watched all dolph stuff I love dark Angel.

Alex Ferrari 1:28:23
Oh geez you leave I come it's actually called I come in peace because I'm working at the video store. When it came out they changed it to this dark angel crap but yeah, I come in peace.

Adam Scorgie 1:28:34
It's got two titles depending what territory are in some is right easy. Other ones it's like daddy's like and leave in pieces. Like genius. I love so so I was big doll fan. That's why the opportunity to work with him. I was like hell yeah, but it's amazing. We're just most people know him because Ivan Drago and Expendables right? But mass was a universe. I got to put Goodfellows in there. It's one of my all time favorites, right Joe Pesci he's like just hard to to beat there and then oh, if I'm going like I do, like the adventure ones II I'd say let's go like either will or T two are right up there for me.

Alex Ferrari 1:29:09
Ooh, wow. Those are two

Adam Scorgie 1:29:11
I think Val Kilmer is mad Morgan that er Doc Holliday are like two of my favorite characters that he ever played. And then obviously Terminator Judgment Day when you can get a thumb going down and lava make you cry as a kid. Like I was like, and that's what I was just

Alex Ferrari 1:29:27
I was just watching Ready Player One. Oh then and then the Iron Giant when he was going down

Adam Scorgie 1:29:38
You see easter eggs and that is like it just makes you like that movie is very underappreciated To me that's out there. Thinking of things thinking like obviously a never ending story. That's the first movie ever cried to bawled my eyes out. Oh, no. I saw that for Bambi. So I wasn't the typical Bambi

Alex Ferrari 1:29:57
The horse man come on You can't kill the horse. Sorry. Spoiler alert, the horse dies

Adam Scorgie 1:30:06
He comes back at the end though he comes back in the end.

Alex Ferrari 1:30:08
Yes, yes, he does. Yes he does. But brother man listen, it has been such a pleasure meeting you and talking to you and I'm excited about what you guys are doing and I hope it inspires some people to figure out what they want to do and how they can use this new space to kind of raise money for their films, sell their films, build a community around their films, build a career and a business around their movies which is what I'm all about is trying to help filmmakers actually make a living at this insanity.

Adam Scorgie 1:30:34
Yeah, that's like you heard me say like turning it from a hobby to a business right is always the toughest part when you can do that I'm always down to help other people to do that too. So I love that we connected man I really appreciate you having me on I do and I enjoyed the hell out of this I'd like I would love to do it again just to wrap even if we're not recording we're not come down in Austin. We're gonna hang out man, we're gonna go question to barbecue and I know the holiday thank you very, very much for having me on and for your listeners. If you for those of you that are interested in the creative hustler key, you can go to creativehustlerkey.com the presale is going to start this weekend on the 16th you have to join our Discord and saying that you're on this podcast, say like, Hey, I heard and from the podcast, just acknowledge yourself in the general chat. We'll put you on the whitelist for the presale because we do anticipate these to sell out like I know just here in Alberta alone, like all the communities are chomping at the bit just to just for the Rolodex access and stuff like that, right? People are wanting to get in there. So you know, please join our Discord. If you go to creativehustler.com You'll be able to find we've got it step by step all laid out. Even if you want to just come and don't want the carpet just be part of the community and be in the discord like please, by all means do that as well. But yeah, and then the regular sale will go April 17. So but today, if you're supporting the hustler podcast, the end then you will if you announce that you came through there in the discord, then you'll get whitelisted to get into pre sales on 16.

Alex Ferrari 1:31:52
Awesome, brother. I appreciate you, man. Thank you again, buddy.

Adam Scorgie 1:31:56
No, thank you appreciate it.

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