IFH 012: How to Turn Your Independent Film into a Business

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How to Turn Your Independent Film into a Money Making Business

So many independent film creators just want to think of themselves as artists. That’s perfectly fine but it’s called show business for a reason. If you don’t understand the business you won’t be able to create the show.

If Coca Cola comes out with a new flavor do they do market research? Do they create a marketing plan to introduce the new product? You bet your butt they do.

Now when indie filmmakers create a new independent film or “product” most of the time they just throw there finished baby into the marketplace and hope for the best.

This is NUTZ! All that time, hard work, money, pain, blood, sweat and tears that goes into creating an independent film is for nothing. They just hope for the best? It’s insanity.

In this episode I share with you what it takes to change your mindset and start thinking of your independent film not just as a precious piece of art but to also think of it as a product that needs to do well in the marketplace in order for you, as the filmmaker, to continue putting on that show!

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LINKS AND RESOURCES MENTIONED IN THIS EPISODE

Action Items:


If you like this show take a listen to Dov Simens Interview:
America’s Greatest and Quentin’s Tarantino’s Film Teacher


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  • Rene Fortier

    Hey Alex! Thanks for this. I’m in the middle of doing a short comedy for a contest in Ottawa (and to release online)… and this was a good kick in the pants to get me thinking about the biz/marketing side.

    • Thanks Rene. It’s Show Business! Glad I could help!