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This is What Scares the HELL Out of the Studio System – IFH TV

studio system

This is What Scares the HELL Out of the Studio System – IFH TV

I recently did a killer interview on The Ground Up Podcast with filmmaker Matt D’Avella. We talked about everything under the sun. Filmmaking, self-distribution, the state of the film business, and much more.  Watch the excerpt or read the transcript below.

ALEX: At the end of the day, what YouTube has shown us, and what streaming has shown us, is that an hour and a half of your time could be taken up by something that costs five bucks or $500 million. At the end of the day, it’s the same thing. That what scares the shit out of the studio system. Because a guy like you or I shooting this little podcast could maybe get 5 million, which would be amazing, but get 5 million viewers to watch it. That’s more than most television shows. And, it cost $20 to make.

Absorbing, consuming content is, if I consume a $300 million piece of content or a three dollar piece of content, it’s still an hour and a half of my time. The advertisers who want to get my eyeballs on them, it’s the same thing. That’s why YouTube, these YouTubers have so much power now, because they realize like, oh, well if I’m gonna watch videos, I can produce them for so little. The whole world has changed right now in a way that everyone’s still trying to figure out because it’s changing faster than anyone’s figuring it out.

So, the thing is to try to be a little bit ahead of the curve, just a little bit ahead of the curve. When Netflix showed up, that opened a door. Now Amazon threw their hat in the ring. Now Hulu’s there. Now Apple’s throwing their hat in the ring. AT&T has their own channel. Everyone’s got their own channels now. So, now we’re, I think there’s 450 scripted shows going on right now. That’s insane. A year? That’s insanity, but look at all the opportunities there are now for filmmakers.

MATT: This has got to be a huge moment for content creators.

ALEX: It is, and it’s not gonna get any less. It’s not like we’re gonna create less content in the future. It’s only gonna be more content. We are gonna get to a point, I think that look when I was growing up, the cartoons I had were what they were. Transformers were Transformers. GI Joes were GI Joes. That was pretty much it. You waited for Saturday morning, and that was the end of it.

My daughters have instantaneous access to millions of hours of entertainment that they would be interested in, millions of hours. So, what’s gonna happen to their kids? They’re gonna have billions of hours of content because the next 30 years, how much content is gonna to be created? How many shows are gonna be created? Some of it will go out of favor because it’ll be like oh, that’s older technology, and we don’t want to watch that, but a lot of it will keep going.

You can watch the rest of the interview here:


Filmmaking Resources


If you liked This is What Scares the HELL Out of the Studio System take a look at this:

Joshua Caldwell, Josh Caldwell, Layover, Nervous, Being Somebody, South Beach, Seattle International Film Festival, SIFF, RESIGNATION, Dig

Michael Polish, mark polish, the polish brothers, for lovers only, Stana vatic, Canon 5D Mark II, no budget filmmaking


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