IFH 054: How NOT to Get Ripped Off in Post Production

Over the years I’ve seen many of my fellow indie filmmakers get completely ripped off when they entered the post-production process. So many promises are given and the rates they charge are criminal. I wanted to put together a podcast to pull the curtain back on the “true” pricing of post-production services.

Now, this is based on my experience working in Los Angeles so the prices might differ depending on where you are in the country or the world.

I hope this episode provides a great amount of value and that it saves you your hard-earned cash while making your next indie film. Enjoy!

Right-click here to download the MP3

Alex Ferrari 0:00
So guys, today's episode is really dear to my heart because it has to do with post production where I've been making my bones for the last 20 odd years editing, feature films and all the other stuff that I do. And one thing I've noticed over the years is how much filmmakers get absolutely ripped off in post production, because they don't have basic knowledge of what things cost, and what to look for when hiring post production personnel. So first and foremost, I want to talk about the big post houses now. Before I start guys, and I know I'm going to get a lot of heat over these numbers, I'm going to get a lot of questions or comments about like, Oh, I can get this thing cheaper here, I can get this thing there. But that's great. And I wish you the best this is these are the numbers and the prices from my experience here in Los Angeles. Currently in 2016. This is what the prices are going for right now. And they're a good barometer doesn't mean that they're the end all and the end all be all that that this is Bible, this is gospel, this is what everything has to cost. No, it is my experience. And what I've seen in my time in the post production trenches. So with that said, let's start talking about big post houses. Now, I've worked for some big post houses in my day, mostly as a freelancer, thank God. But big post houses have a lot of overhead. And I'm going to tell you a little story about what how post houses came to be. Back in the day, when post houses were the only places you can go get post production done for feature films, or commercials or music videos or anything. They charged up the wazoo because they could and they had to because all the equipment, you know, before a color grading suite in. I remember these color grading suites, these were million dollar color grading suites, I mean literally million million and a half dollars worth of equipment in those rooms. So you had to charge $750 an hour just to start recouping their money eventually. But as technology got cheaper, these post production suite started showing up in people's houses like color suites and editing. Now everybody could edit on a laptop, to edit a feature film, you don't have to go to an avid somewhere in a facility that used to cost $200,000 just to edit your movie, you can do that now in the comfort of your own home, things started changing. Now a lot of the mindsets in post production houses didn't change. So they would still try to charge you to like plug in a hard drive. You know, like I remember I took a client to a post house. And I had to plug in a hard drive and I'm like, Oh, that's gonna be 50 bucks. I'm like, What? to plug it in and download something. Are you kidding me. But this is the mindset of post houses a lot of times, especially at the higher end post houses. So I'm I'm talking about independent film, independent filmmakers. I've also worked a lot in commercials, and that's a whole other world. But independent filmmakers. You know, post houses don't make a whole lot of sense. Big post houses don't make a whole lot of sense. And I'll talk about boutiques in a second. But I'm talking about these big monster post houses that everybody knows about in your specific town. So these guys are in a lot of ways rip offs. Now with that said there are deals to be made up the supposed houses, sometimes the post houses are hungry, and they're willing to drop their prices down. Believe it or not, I've had to compete against multimillion dollar post houses on bids for four movies that I'm shocked that they are competing with me one guy in a post sweet comparatively to their big facilities because you know, times were tough and they needed to go they're trying to go after that, that same client so there are deals to be made but to be very wary of them because they will charge you all a cart for so many different things that you won't even see coming. So if you are going to work with them, you have to have an upfront package deal and make sure everything's clear and there's no surprises if you're going to go down that road. But boutiques boutique post houses which are Smaller companies that have a handful of suites, these guys are good to work with, they generally will give you good deals, but packages, you're generally working with the owner of the company, or someone really close to the owner. So it's not like this big monster corporation that you're dealing with, again, package out deals for everything upfront. And don't try to get go by the hour or go by and you're gonna go nuts, and they're gonna rape you. So you know, I always like to package things out. I don't like generally going by ours, purely because it just doesn't make a lot of sense for independent filmmakers, when I bid out stuff, but that's just me. So. So where do you go if you don't go to these big post houses, or if you don't want to go to a boutique? Well, you go to independent contractors, a lot of independent contractors. Now again, I'm calling I'm talking about my perspective, here in Los Angeles, here, there's a million independent contractors, a million small little companies, a million guys in the back of their house, with full blown facilities that would rival anything in a big post house. That's here in Los Angeles, I'm sure there's like that in New York, and some other big cities as well. But here in Los Angeles, they're literally everywhere. But if you can't find someone in your town, then you might have to go to a boutique or to a big post house or ship it off here to LA or New York, or Atlanta, as well, we have a lot of facilities there as well. There's a bunch of places around the country that have a lot of depth with in post production, but New York la are still the two big guys, as far as a lot of big post production, even when companies and movies are made elsewhere in the country. post production generally always comes back to Los Angeles, as far as post production, that visual effects but just straight up post production. So with that said, Guys, independent contractor, so how much does it cost to get an editor to edit your movie, a real editor with real credits. My experience here in Los Angeles, it's around 12 $100, to anywhere from 1200 to 2500 a week, and they'll package out probably a six to eight week run of doing an assemble, cut, a polished cut, a Final Cut, and so on. So it's about a six to eight week process. Sometimes more, sometimes less, it all depends on the deal that you can cut with that editor. Generally, that editor will have his own editing system, whether that be an avid, or a premiere system. Now, even on all Final Cut system is still very feasible nowadays for editorial, especially for independent films, it's still used a lot Final Cut seven. But that's the price that generally, you're going to look for, for an editor. And when you do hire an editor, please look at their credits, make sure they've actually edited feature films, make sure they've actually delivered feature films, and not just hire someone who says hey, I've got an editing system, I can edit your movie. Now you can also edit your movie yourself, there's nothing wrong with that. I wouldn't, I would, unless you're an editor, a professional editor or has a lot of editing experience, I would let a professional editor edit your stuff, it's going to be a better scenario at the end of it. Next color grading, which is where I live a lot of in my color grading suite, color grading ranges anywhere on an hourly range from $200 an hour to $450 an hour. And it can range up all the way up to seven $800 an hour, even up to 1000 depending on the size of the post house and the suite. Now a lot of times filmmakers will get wooed by a big post house because they have a big screening room and they feel like they're you know big stuff sitting down in the in the theater. And they're color grading like all this is the way most James Cameron or Michael Bay must color grade. So this must be cool. You know, that's all wonderful man. And it's great. And if you can get a good deal on those kind of sweets, God bless Go for it. Generally those sweets are you're paying a lot for a good color is no question. But you're paying for extra stuff that you don't need. You don't need to sit in front of a theater in a theater, you can sit very comfortably in a suite with a nice 55 inch or 60 inch calibrated monitor and do wonderful work. And if you want to see a screening of it later on a big screen, you can, but that's going to be that's where I've colored. I mean the arch a bunch of theatrical films that I've done, as well as straight to DVD and VOD movies as well. So there's no real reason to be in those big suites unless you really want to, and you can afford it. But I would I would stay away from it especially in an indie film budget, no need for it other than ego and just being all look how cool I am. So just be aware of that guys. Now sound. Sound is a very mysterious thing to me. We're going to hopefully have a great sound mixer coming on the show in the next next month or two. I want to be recording the interview soon. But general pricing for a feature film independent feature film project and again And this is going to be very, it's going to vary wildly depending on the movie, it is if it's a huge action movie, if the sound has been done horribly on production, there's a lot of variables. So please use this range of money as a real rough reference. But anywhere between $15,000 to $50,000. To do a full mix, ADR Foley real Foley with like a real Foley stage, not just sound effects, sound editing, Final Mix five, one, the whole ball of wax with deliverables, anywhere between 15 to $50,000, is probably a decent range in the independent film world, it could obviously go higher than that. And that's one thing that you actually really do need to go to house, a post house for post production, post production sound is something that's extremely difficult to do in the back of someone house not you can Don't get me wrong, and I know a bunch of guys who do. But in order to get real ADR booth unless that guy's built out a real ADR booth, if they have a real Foley stage, which truly a I've yet to see a Foley stage in someone's back house at that point now that they're turning it into a big post facility. So you know, you need you need a post facility to do that kind of stuff, especially for high end sound, at least for Foley and other things like that. So I suggest going with a post production, audio house, not a big post house that happens to have audio in it, an actual company that specifically does audio, and they will work with you on price. Generally, like I said, I've seen budgets much lower than 15,000 for a full feature. But they were again, they're very variables. If it's an easier movie, if it's a drama that doesn't have a lot of action, the sound was recorded properly, there's a lot of variables that you have to take in consideration. But generally anywhere between 15,050 1000 is a good range. If you have your if you've shot Well, you've got good audio, things are, are are been organized Well, in post production, you have a post production supervisor who's organizing it 15,000 to 20,000 is a pretty fair price, you might get it a little cheaper. But generally you do get what you pay for when you're working with audio as well. So make sure the house has experienced doing this. And I'm going to just say this as a blank statement, guys. And I've heard this too many times. I've heard from other filmmakers from around the country that Lauren let I'm not gonna say the cities, but let's say other cities besides Los Angeles or New York, and they went to their local big post house to do their features. And these guys rape them, raped them, because they're charging them commercial rates. So I would I will come back like yeah, you know, these guys charged 270 $5,000. And I'm like, Oh my god, are you kidding me $75,000 to do all their audio and to do all their, on their color and their editing. And they have no idea what they're doing, because I've never done a feature film before. So if you are going to go with this big post houses, and they're not accredited or have a lot of credits, or have a lot of experience in feature film, independent feature film specifically, stay away, be very, very careful. Because these guys might have good intentions, maybe they just want a credit. They're like, Oh, I want a feature credit under my belt. But you might end up paying more for it later. So be very, very cautious when working with a post production company that does not have credits in independent filmmaking, or independent films, because you will pay for it later. I've seen it happen many, many, many times. Okay, guys. So now let's go on to talk about a little bit about deliverables. Now, their deliverables list could go on deliverables, by the way are things distributors, ask for masters of your movie, when you're all said and done. I'm going to kind of go over this really quickly. This list I can be on I could talk for about an hour to just about this stuff. But I'm just going to go the big boys the big things that you should look out for Okay, so a DCP, a digital cinema package, which is basically your digital film print that ranges anywhere from $800 to $5,000. I remember when they were first came out, you couldn't even find one for less than 5000. Now I've seen them for 700 $800 no problem. Now mind you, when you're paying seven or $800 you might not be able to see it in a screening room. Because the price is so low. When you start going up higher in price at the three $4,000 $5,000 range, you'll be able to view that specific DCP in a screening room to see if it works. If not, you're going to basically just get a bunch of files and then take it to the theater wherever it's going to play and test it there. I think that's fine. You don't need to see it in their in their in that TCP if there is a problem with the DCP they have to replay it has to replace it. They have to do it again. Make sure you negotiate that when doing it. Next, the currently still people are Still mastering to HD s Rs, which are your tape backups. This is still only at 1080 p To my knowledge, I think they might have just released a 2k version. But I'd have to actually go and check on that but so far I haven't seen any deliverables asking for 2k tape masters just yet, but makes dsrs a big post house was going to charge a big dub house is going to charge you 1800 50 bucks if you needed up to $2,000 for an H DSR hdslr will carry your movie your full all your visual as well as 10 tracks of audio. So you can have your five one, your as your, your stereo, your mini tracks, and so on all included in this one master tape. It's very valuable. Smaller houses were more reasonable price to get is around 11 $100. I've seen them cheaper. Just be careful who's doing them. Just because they have a deck doesn't mean they know what they're doing. So just make sure they knew what they're doing. But 11 $100 is about 11 $150 is a fair price for HTS ours. It doesn't matter if they're copies or masters going to tape. And if anyone tries to charge you output to the tape from the the final cut or premiere wherever they're having, and they're charging you extra for the first output. runaway these guys are thieves. No one charges for that. If they do they're thieves don't just find a place that won't charge you for the initial output for God's sakes. That's ridiculous. That's old post house mentality, not current day realities. And finally guys, Digi betas. I know they're archaic, but they are still asked for by a lot of distributors because of overseas a lot of overseas countries are still on Digi betas on standard def they haven't even upgraded to HD yet. So they asked for Digi beta masters. Did you get a Masters on NTSC is about anywhere between 450 like 250 bucks to 450 bucks for a feature film for a 90 minute or 120 minute movie, I would you know a good price anywhere. I mean honestly 450 bucks, 250 bucks, it's around that area. Honestly, it's you we're talking about 100 bucks here might mean a lot to you. But I would say 450 is not a horrible price 352 50 if you can get them, that's the prices you need to look for. And then expect to spend at least another 50 to $100 for pal versions of that, whatever those might be. Some people don't charge more for pal, some people do, you just have to kind of check that out. So I hope this episode was helpful to you guys. It's a way I really don't want my filmmakers and my tribe members to get ripped off in post production. And this is just a real quick glance, real quick overview over that there's so many different things inside of post production that could you know, cause I'd even begin to talk about visual effects, which is a whole other conversation. But there's a lot of different things in post production where you have to get you will you can and will get ripped off. So just be very careful. Do your research, talk to a post production supervisor, like I always say, even consult with them. You know, again, I'm a post production supervisor, I consult all the time, even if you can't afford me as a full blown post production supervisor throughout the entire process. Even a consultation for a couple hours would save you 1000s of dollars going down the road because at least we can guide you in the process of what you really need, what you really don't need, how much to spend, how much not to spend, and so on. So if you guys want to hire me out as a post production consultant, please just head over to indie film hustle.com forward slash consulting and I am currently working on a post production workflow course that's going to cover a lot of the stuff I talked about in much more detail. And really hopefully have a resource for you guys to help you make your movies and not get ripped off in the process in post production. I wish you guys nothing but the best of luck. Don't forget to head over to filmmaking podcast calm and leave us an honest review. It really, really helps out the show a lot. So thank you so much for listening guys. As always, if you want show notes for this, it's going to be at indiefilmhustle.com/054 keep that also going keep that dream alive. And I'll talk to you soon.

YOUTUBE VIDEO

IFH 052: The 5 Lies of Indie Film Distribution

Indie film distribution in a mystery to most indie filmmakers. It is filled with deception, scams, misinformation and straight out LIES! I wanted to put together an episode spotlighting the five major lies filmmakers hear about film distribution.

Like many truths in the world, these might not be easy to swallow but there is hope. If you have a plan “BEFORE YOU SHOOT YOUR FILM” your odds of success go up greatly.

I see so many indie filmmakers killing themselves to make their films but have no idea how to recoup their money or actually make a living doing what they love to do. I hope this podcast helps.

Right-click here to download the MP3

Alex Ferrari 0:00
So I wanted to do an episode guys on the five lies of film distribution these are myths if you will that I feel that a lot of filmmakers are sold and I wanted to clarify it and hopefully do some good today and get some clarification on some of this stuff. So first myth you see that distributors are calling you and emailing you because your movies almost done or in production or about to be done and finished and they want to see it they want to hear and you're like oh my god how they find out about me i'm i'm so special all I got to do is just send it to them and I'll get a distribution deal. Well as I'm gonna say this word a lot in this episode wrong. Generally if you put your movie in the trades in any of the trades variety Hollywood Reporter or so on film distributors are always scanning those always putting them on a list putting these film projects on the list and they're gonna call you you're in the trades, they're automatically going to cold call you just to see what's going on that they're always call you. So don't think you're special by doing this. Now, one big mistake that a lot of filmmakers make is when they do get these calls, and they do get these emails, they're so excited. They think that oh my god, I'm gonna I'm gonna make a fortune, they're gonna pay me a lot. I'm gonna just do what they say. And they ask you, Hey, can you send me a copy of the movie so we can screen it. And then a lot of filmmakers will send a DVD or a Vimeo link or something like that, which is the kiss of death, you'd never ever, ever want to send a distributor, a DVD screener, or a Vimeo link or something else before it has premiered in a festival or in a some sort of premiere where you've kind of unveiled this this project. No film, to my knowledge has ever gotten theatrical distribution based off of a DVD screen or or Vimeo link. So please be very careful with that myth. Myth number two, which is personally one of my favorite myths is that you're just an artist, I'm a filmmaker, I, I just want to tell stories, I just want to create my art. And I don't have to worry about the business. I don't have to worry about marketing. I'll just have somebody else worry about that kind of stuff. Well, once again, wrong. There are some filmmakers that are lucky enough to partner with a great producing partner like Ron Howard and Brian Grazer, or Quentin Tarantino and Lawrence Bender, back in the day, when they were working together, I'm not sure if they are if they're not anymore. But this is the exception, and not the rule. Most of us filmmakers out there are not going to partner up with this amazing producer, who's going to handle all the business. He's just going to write you the checks when you get when the money comes in. And he's going to handle all the marketing and you're just going to be sitting back and creating. These are very, very rare scenarios. You have to understand all aspects of this business, from the marketing, to the business size, the contracts to all that kind of stuff. The more you understand about the business, the better chances you are of having success in the business. If you don't understand this very crucial, important part of the filmmaking process, which is the business of the show business and the marketing of that movie, you will be doomed to fail. All right. Myth number three, my movies in Sundance, all I have to do is show up and I will collect that fat check in my dreams of being a filmmaker are now achieved. And I could just start waiting to get those job offers from the studios and just make movie millions and millions of dollars off this movie that I just made. Because I know you guys just probably listened to all of the sales that went on at Sundance this year that Netflix and Amazon, Fox Searchlight all this sudden you spend 17 million 10 million you're like well I have to do is be at Sundance well. First and foremost this year was extremely unique in the way that movies were sold. I know of multiple movies, multiple movies that have gone in Sundance that I've worked on, I've gone into Sundance, Toronto South by Southwest Tribeca con, all of the big festivals, and did not get a distribution deal, even after winning festivals of that magnitude did not get a distribution deal, or barely made their money back on the movie. You know why? Because it all depends on the movie. Yes, having a winning Sundance movie does open doors. But it doesn't guarantee any sales. There's a lot of great arthouse movies that came out of Sundance that have never been seen or have not been sold in the proper way. Because they don't have the audience, the audience is too small, a wonderful piece of cinema, not a marketable product. So don't think just because you got into one of these big film festivals that you are set, my friend, it is the beginning of a long journey. Even if you are lucky enough, one of the 13 in competition for Sundance out of the 30,000 that submit, that's awesome. But it does not guarantee success. So trust me on that one. Myth number four guys. So I didn't get into Sundance, I didn't get into Tribeca, or South by Southwest, or tell you right or any of these other big festivals. But I'm submitting and I'm getting accepted into all these other kind of second tier, next tier film festivals. So obviously, all I have to do is show up. And I'll get a distribution on one of those festivals, right? I hate to break it to you. But it is hard enough to get a distribution deal at Sundance or at a Toronto Film Festival, if you're an independent film, let alone trying to get a distribution deal at a small, very, very small Film Festival or a second tier Film Festival, that all those distributors were at the main big festivals are not at that one. So chances of you getting a distribution deal at a second to your festival is very, very slim. What you can do at this point, though, is start building up the pedigree of your film with all these film festivals. So you get press coverage, you get quotes from critics, you get as many awards as you can. And that tells the world and it tells distributors that this is some movie that should be looked at. This is a movie that's getting attention. So you start building that pedigree up, you start building up that the image of your film this, this bigger than life thing. And that's what those festivals are amazing at not only for exposure, but to get all those the press coverage, the quotes, from critics, all that kind of stuff. And that's what it takes, it takes a lot of time. And it takes a lot of energy. But you have to be able to do this as well. It is just as creative guys to be marketing a film and a lot of ways than it is to make a film because I guarantee you the creative process behind the insanely great marketing campaign that was Deadpool. And if you guys have not heard me on my my social media, and tweets and Facebook, for God's sakes, if you haven't seen Deadpool go out and see it now it is the greatest superhero movie I've ever seen. Okay, maybe not ever seen. But definitely one of the most fun job fun films I've seen in a long, long time. And one of the most out of the box films I've ever seen in this genre in the superhero genre. But the marketing campaign for that movie was brilliant. And it took months, the creativity involved with that, I argue was as as important as creating an a great, great product as well. So the creative process should be equal on both sides. The movie, and the marketing and the business side have to be shared it is part of the process, and you have to understand both sides of it in order to succeed. And the final lie guys, Myth number five, you know what screw the traditional distribution model that hell with them. I'm going to go my own way, I'm going to self distribute this movie, and I'm going to make tons of cash selling to directly to my fans to my audience. So ton of make a ton of money, selling DVDs, and vo DS and stuff like that. Well, I hate to break it to you. This is one of the scariest of all the lies because you can tell yourself this and you can go down this road. But selling a movie yourself is very, very difficult. I'm not saying it's impossible because we preach in indie film hustle that you should go down the self distribution path. But we also show you that there is strategies plans are planning to goes into all of that you don't just, you know, throw it up on VHS and like hope people show up or throw it up on Vimeo pro and hope people show up. There is a long process of building an audience, engaging with that audience, finding out what they want, working with that audience and then selling the properties. You know, out of the 5000 movies or features that were made out of every 5000 movies, let's say 20 of them make any serious money out of 5000 generally because people don't take the time or don't completely underestimate the amount of work. It's going to Take two make real money with a movie Now with that said if your budgets $10,000 you can make a good you can make a good return selling your movies directly to your fans if that's if you've done a good job if you're if you made a budget of a million dollars and you're going to be strictly on online and DVD sales by yourself my friend I wish you the best of luck it hasn't happened yet I haven't seen anyone do it yet except for a few documentaries but they were so strategic on the way they did it it's very very difficult to do and it's a very lottery ticket mentality which is something we and I completely preach against do not think about the exception and but think about the rule think about what everybody else has to go through and if you're lucky enough to get the exception fantastic but plan plan for the worst and hope for the best that's what I always look for and that's what I always tell everybody in production in general so if you're going to go down this road guys just make sure you have a tremendously good strategy plan you've built up that audience you've taken time but this is going to take a lot of time and a lot of work and there's no guarantees down it I mean right now I'm going through this with with Anya I'm starting to figure out where we're gonna go with this movie and if you if you join our membership program at indie film hustle calm for slash full access sorry sorry for the plug. We're going to be we're having these discussions right now me and Paul are having these discussions about like Okay, do we want to go after big names for the movie? Are we going to try to do big names for the movie? Are we going to try to go more unconventional ways of casting to see if we can leverage social media or self distribute ourselves? Or you know how do we package this how do we angle this story you know, and how do we angle this product this movie that we're gonna put together so these are all questions that are being answered as we speak right now so if you join indie film hustle comm forward slash full access sign up for it and we will email you as soon as we're ready to launch the membership site which will be hopefully up in the next three four weeks or so as we're working things up all this information all these kind of questions are answered and in that in that membership of course not course but in that membership group that will be able to be able to talk and have this kind of communication with but it takes a lot of work guys and I'm going down this path myself right now with Anya so it should be interesting. On a side note, guys I know a lot of you like think of like home video is like oh no, who's wants to go to Home Video who wants to go to Home Video distributors. You know, there's no money in home video DVD markets dying up. You know what, guys last year, it made, I think $17 billion, the home video market 17 billion with a B not million billion with a B. So home video is still also another place where you can go after and go after those distributors. It doesn't have to be theatrical only guys, there's over 100 distributors that are strictly home video, they'll get you in Walmart, they'll get you in Best Buy's, they'll get you on Amazon, and try and get money for your movie. So don't underestimate the power of home video, it's still a very viable option, guys. You know, I see so many filmmakers who kill themselves to make their films, but have absolutely no idea on how to recoup their money, no idea how to make money how to sell that movie, they just, they just kind of throw it out there and hope for the best. And they've spent a year or two or three working on this movie, their Opus, their film, and they can't figure a way out to sell it, how to make money, how to recoup it how to actually make a living doing what they love to do. And that's why I created indie film hustle. That's one of the reasons why because it frustrates me so so much that I see my fellow independent filmmakers not making it not able to sell their product, not able, they spent years wasting away on a project and not understand the end game. So please, if you're making a movie, understand, you have to know the marketing, you have to have a distribution plan in pre production, while you're casting, you have to understand this kind of stuff in order to be successful. and sell your movie recoup your money and actually make money what a shocking concept actually make money doing what you love to do. So it's a lot of work. And it takes a lot of time. But if you're serious about trying to make it in this business, these are things that you're going to have to do. So. I hope this episode was helpful for you guys. I wish I would have had this kind of conversation or understood this kind of these concepts when I was working, starting out as a filmmaker. So now that I'm getting ready to do my first feature film, it is very in front of my head of like, how am I going to sell this movie? Who am I going to sell it to? How are we going to get it out there. So I hope this episode was helpful to you guys in that fashion. So go get them guys. Don't forget to head over to filmmaking podcast calm, that's filmmaking podcast.com Leave us an honest review of the show. It helps us out a lot, and really helps us get the word out on indie film hustle, so we can help more and more filmmakers. Get their movies made. sold. and rinse, repeat. rinse, repeat. So, keep that hustle going. Keep that dream alive. And I'll talk to you soon.

YOUTUBE VIDEO

IFH 051: Are the Oscars Too White…Again? #OscarsSoWhite

So the question of the moment is

“Why are the Oscars® so white again? #OscarsSoWhite

The 88th Annual Academy Awards haven’t even aired yet, and there is a hurricane of drama surrounding Hollywood’s most exciting night. Celebrities like Spike Lee and Will and Jada Pinkett Smith have called for a boycott due to a lack of minority nominees.

If you look at the graphic below (Courtesy of www.mirror.co.uk) you see the Acadamy doesn’t have a firm foundation to stand on.

#oscarstowhite

Courtesy of www.mirror.co.uk

I usually don’t discuss topics like this on Indie Film Hustle but when the opportunity to have a sit-down with RB Botto from Stage 32.com and talk all things Oscar I jumped at the chance.

We discuss not only “Why are the Oscars® so white again? #OscarsSoWhite” but we discuss this year’s Oscar races, surprises, snubs and we talk about the current state of the film business. Take a listen!

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Alex Ferrari 0:47
Now this episode is a really special episode guys, we wanted to do an Oscar special This is a shout out to the fan who came up with this idea. I don't know where he is or how I got I got the information. I can't find this tweet anywhere. But this member of the tribe tweeted both me and RB from stage32.com to see if we wanted to do an Oscar special and to talk about not only the Oscars, but the whole controversy this year about Oscars being to white and that whole thing and diversity within the within the Oscars in the academy. So me and me and RB decided to get together have a good long discussion about the Oscars about the film business about the Oscars being too white or not diverse enough. women directors the whole ball of wax and we gave our two cents on all of it. There's a lot of great information in that in this podcast. So definitely hang out. Take a listen. It's a long one. It's the longest podcast I've ever done. It's over it's getting over almost two hours and and a half, almost two hours and 15 minutes. So if you're just sitting around in a car, this is a great, great thing to listen to. But it is a long one but really entertaining a lot of fun. RB was amazing. We had really great chemistry I love doing I felt like I was on Siskel and Ebert back in the olden days. So it was really great to sit down and meet meet RB for the first time in person. And also we recorded at stage 32 headquarters in Manhattan Beach at their studios. So it was so much fun to go out and do this. So sit back, relax and enjoy my friends. I mean me and RB got together. Episode 29 I think we was a guest on my podcast and we became fast friends after that I was one of the best, most recorded downloaded podcast ever had. So someone tweeted us you remember this? Someone tweeted us this. This idea?

RB Botto 4:02
Ohh Really?

Alex Ferrari 4:02
Yes. Someone tweeted.

RB Botto 4:03
Ohh yeah this was a fan idea.

Alex Ferrari 4:04
This was a fan idea which please if your fan is watching, please forgive us. We have not been able to find that tweet again because we tweet so often. But they said hey, RB and Alex, why don't you guys do an Oscar special and then you tweeted back, I think from Sundance or something. I'm like let's do it. Let's do it. I'm gonna interview I'm like, sure why not. So here we are today.

RB Botto 4:24
Here we are. I'm Rich Batto people know me as RB I run stage 32, which is the world's only platform for connecting and educating film, television and theater creatives. We have a half a million people on the site worldwide. If you are in a film in the film business in any capacity if you're an actor, a writer, cinematographer, Director anything, go to Stage32.com And sign up takes about a half minute and you'll be connected to half a million people around the world. I'm also a working writer in Hollywood, as well as an actor, producer and voice actor. So we're here today we have a little knowledge between us. We've been around this for a while. Have you got sort of the vibe of what's happening in the street around here in Hollywood? I'm going to talk Oscars. I'm going to talk from busy to film biz. So we want to start you want to start at the top we want to talk about the year I have my top 10 list. I have all sorts of things so not so much. The questions at any point during this we have our we have a crash step behind.

Host 5:21
We will be taking questions on Periscope momentarily, but you look so angelic right now I'm gonna have you move.

RB Botto 5:27
Oh, yeah. It's a little bit sunny Yes.

Host 5:30
Yes. Yes, I'll give you too angelic. I'll give you a little light hand when the questions come in at the end. And I'll make sure to screenshot all those. So keep your questions coming, everyone.

RB Botto 5:44
Alright. And that is the voice of the stage stage and social media Sar? Noel, yes. And in the corner, silently, looking on. menacingly looking on. It's like a sickly area.

Alex Ferrari 5:56
So I mean, we can we can. We can talk a little bit before we get into the actual nominations. We could actually talk about the whole season, the whole year film, and there has been some controversy this year as well. So we could talk about that, too. So wherever you want to start from, sir.

RB Botto 6:10
Well, I mean, we could start right at the top. And yeah, I think it's been, I think it's been a very good year film. I think the thing that's been interesting to me, is the resurgence of independent film, right. at the box office, I mean, some of these films, you know, we're going to talk about, you know, great turns of the box, a couple of met sort of disappointing ruins. A lot of them actually. Yeah, but but there's also it's been a we're starting to see that tanker turn. And we've been talking about all right, I believe. And you and I talked a little bit about our podcast, that the independent film business is making a little bit of a shift and a turn and coming sort of in vogue again, I think a lot of the streaming has a lot to do that. And then of course, on the on the studio side, which I think the big story of the year, in my opinion, is mednax. Because huge, mainstream film summer blockbuster film, that maybe it will get into it. Maybe it's not a legitimate threat, the best picture? I don't know. I don't know, because this thing is really wide open right now. But I you know, none of the indicators are there. But definitely, it's right, in my opinion in the director category.

Alex Ferrari 7:19
It could be it could be, and I agree with you, I think a movie like Mad Max, I remember when it was coming. I saw the trailers like everybody else did. Like cheeses. This is This is done by more like Warner Brothers. It is like this is like, they just let George run wild. Yeah, with it, and that they market it and I was listening to everyone talk like it. No, it's not gonna make any money. It's like, it's too too out there. It's too this or that. And it's like an old, it's an old reboot again, and all this kind of stuff. But you know, when you see it, it's like, it's an experience. And I guarantee you that most people who saw it had no idea that it was 16 year old 67 or 70. Yeah, a 70 year old man did this like

RB Botto 8:01
And without a lot of, you know, of course, the famous story, the multiple story is without a lot of digital effects.

Alex Ferrari 8:07
Yeah, there was somebody there's obvious but there's a lot of practical a lot. He went old school and a lot of stuff. And and we can talk about sure, at least is not nominated. But we'll talk about that later.

RB Botto 8:18
We'll get into that.

Host 8:20
Quick question. Did it make money?

RB Botto 8:21
Made lots of money to Fortune made a fortune? Yeah, I made a fortune. We have one of the most successful films of the year.

Alex Ferrari 8:29
Yeah. On every level, there's on every top 10 list it was like,

RB Botto 8:32
oh, yeah, every top 10 I mean, money was mean globally.

Alex Ferrari 8:37
100, at least at least, if not more,

RB Botto 8:40
At least, you know. And then of course, the other big story of the year is diversity story. I'm sure a lot of people are curious about our thoughts on that, or some thoughts of their own. If you're on Periscope, and you want to bring in on that. Yes, I have some very strong feelings about this. And we talked about this. I was on a couple of panels at Sundance this year. This came up quite a bit. And, you know, my feeling is, I think that we're, I think the what the academy is doing right now. I think they jumped a little quick. I think there's sometimes when you have controversy, especially with the new when the media jumps on board. And of course, you know, in this day and age, the media jumps on board like that. It's much like just you just going I mean, you know, you know that the house

Alex Ferrari 9:25
It's a big target is a big target. Yeah,Oscars a big target.

RB Botto 9:27
It's a big target. But I think that we're I think the bigger problem is the industry itself. I think the depths are not did not enough if there were more roles, more films that had diverse casts, we would see more nominations. I don't necessarily think the answer is to shift everything. Yes, the academy is old, 63 year old 63 year old average whatever heck it was, you know, 90, whatever. The old and like older like Yes. Okay, well for adding into that cool. Okay. More for that. But I think the bigger problem is the industry itself. And I think, you know, when somebody like Will Smith, who legitimately was probably a short hair away from being nominated for concussion, okay. I mean, it's very close. Right. He was nominated in some of the he was not a Golden Globe and other guilds and everything like that. Absolutely. When you're that close, I think that instead of, and this is just my opinion, instead of banning the Oscars, I think that you can make a strongest statement that maybe making a statement against the industry itself. I don't think the academy is the target. I think it's the industry, the studio system. You know, was dying to see there was an article the other day, I think it's the first one I ran on the weekend blog this week on stage 32. About how they're more female protagonist and films. Yeah, they predominantly white. Okay. All right. So it's going to solve one problem. The other yet right, can make everyone happy and make everyone happy. And that's, I think you got a point of this. Right. I think that I just think that it's an industry wide problem. And not a one night in February problem. I agree. And I think that's, I think that's where I disconnect a little bit. As far as what good, European No,

Alex Ferrari 11:12
I mean, I agree with you. 100%. I think that if you look at studios movie, I mean, this is this is an industry meaning studios. Yeah, the studios are the ones putting out the majority white characters, white situations, all this kind of stuff. And when you look at the independent world, the independent world is like 80, to things like at last, the last check I saw was like 70 or 80% are female, and different ethnicities, you know, Latino, black, Asian, also, you don't see that, but it's because I think that the the studios are so risk averse, that they don't want to take a chance with an A, you know, in their minds, why is going to be the broad spectrum that everyone can can digest that, you know, but you can't have an Asian in Madmax as as Max, like I said, a possible to have you can't have African American or Latino in that in that role. And I get their point. I don't agree with it, but I understand it, and the studios are so risk averse, that that's why the decisions are made, like, you know, we were both around this town enough. You know, you know, I remember when I was chopping out projects, like a female lead in an action movie. On Forget it, just I was never able to get any traction on certain projects. Because most of the projects that I was doing, were all female leads because I want I wanted to do female leads. I love you. I love Ridley you know, an alien. Yeah, I love I love Sarah Connor and like, you know, I love fair. Charlie's thrones for for Furiosa Yes, thanking her for character like that was like amazing. So I love those kind of characters and, and just couldn't get any traction. So I've seen the whole the way things I remember it like, I mean, I'm Latino, I'm Cuban and Latinos and movies about and if it wasn't, you know, Jimmy Smith's got nothing. It's Jimmy. But you know, there was like every there's there's there was a group of five guys who got all the roles, you know, and and God forbid a female, Latina. Like, you know, Salma Hayek was the first in Desperado, she was the first co star Latina in a studio movie in 40 years, prior to Desperado. And then like so a lot of people don't know that. I mean, like sound like I kind of kick the door down a little bit. And then Penelope Cruz and all these other you know, amazing actresses have opened up, as well, Gina Rodriguez now. So it's, I think it's just taking them like you're talking about the boat turning, it's so slow, but it's but we seeing it. And I think it's speeding up a little bit more and more than it used to, right. You know, before it was like, you know, in the 80s Done 90s. But then you're now you're starting to see things happen a little bit quicker. Now, instead of 10 years to do something, it takes five years. And now it's moving a little quicker because technology and everything else is changing so fast.

RB Botto 14:00
Yeah, I think you make one of the points you made, I think is the point which is that this is a studio from this is not an independent film from new right. So again, numbers we've got to somebody like Will Smith, I sit there and I say okay, if you really want to make a statement, say you're not gonna make a studio phone for the next year, put your money where your mouth is and that way to say look, you know, this is a project that I had on the table I'm not doing it and other people will probably follow suit that sending a message I think saying I'm not going to go to the Oscars. I think a lot of people go you know

Alex Ferrari 14:30
Oh, so you're not going to go to another party

RB Botto 14:32
I'll talk Shawn and you know, the limo we were heartbroken Middle America is going please crush me a little more.

Alex Ferrari 14:40
You know, what would be great is I'm going to drop you but like it would be great as like if someone like listen, it's because he's put himself out there. And I believe first and foremost, I'm a huge listener. Yeah, love goes nothing against love them against them. But if you're going to take a stance like this go, You know what, I'm not going to do a studio move for the next year. I'm going to do an independent project myself. I'm going to do at this budget range. I'm going to put myself out there, I'm going to hustle it myself and then do it all myself, and I'm gonna put ever the hell I want in it. Yeah. Well, you know, what do that

RB Botto 15:07
That's a statement.

Alex Ferrari 15:08
That's that's gonna be a statement and all of a sudden when I Will Smith does that, then maybe somebody else does it and maybe another maybe a bigger female, you know, female actress was like, You know what, that's what I'm gonna do. Yeah. And and so on and so on. Maybe they start a trend because at the end of the day is the studios are I mean, they're not as Star reliant as they used to be. But they're still star reliant. No question. You know, I mean, Independence Day, the new one is not star reliant. There isn't I mean, the star is there or not really what the drives, right? It's there that movie, Star Wars kind of Star Alliance, but now going forward? Probably not so much. Right? So. But if the stars start boycotting it and start doing because the technology is there, the ability is there to distribution to imagine if a Will Smith showed up at Sundance with a frickin movie. Can you imagine what what that's a $20 million buy,

RB Botto 16:04
And you're a hero too man,

Alex Ferrari 16:05
And you're a hero, you're gonna make your money. It's just the way it is. So but it's about who has the harness to do something like that?

RB Botto 16:13
Well, and that's the thing. I mean, I think, you know, the, I guess, again, I go back, I'm not trying to be almost no, I love a lot, but I love a lot of willscot. Using this as an example, because he's the one that came out in the media and said boycott is why shouldn't boycott. But if he would have been nominated and would have been one actor of color, you know, in 19? Not what would have been the same thing and will be you know it. I think again, at the end of the day, I think there are two issues here as far as I see it one again, as you said, industry problems studio problem casting problem project problem as far as the studio's are concerned. And then the second thing is garbage. So what's my train of thought? Is? I just lost my train of thought

Alex Ferrari 16:58
I'll bring up why you think yeah, there's a new movie coming out called Gods of Egypt. Yeah. Come on. Yeah, completely whitewash. Yeah, then I loved your book. I'm a big fan of 300. But, dude, you're not Egyptian? Yeah. You know, I'm like, Are you kidding me? Like Dances with Wolves they were all Indian. Yeah, they were all Indian. Wow, what a concept by a great company that which was still around Orion, who was doing some amazing days RoboCop

RB Botto 17:27
It was never good enough at every minute.

Alex Ferrari 17:28
You know? Jesus don't even get me started with that. But, but that look at that, that today, dancers will not be cast out by No, no matter who's in the lead. No matter who's in the lead. It would have never been casted that way. And that movie would have never been one it was so that's the problem I think I agree with it is a studio problem. I think Gods of Egypt are gonna die a miserable I think it's gonna die a miserable that is such a a classic studio, some executive somewhere like we're gonna get your Gerald Butler you know, big movies he did. 300 That's good. Let's just bring them in. Yeah, and then we'll put this other kind of put digital effects everywhere and it's gonna make no it's gonna die a miserable horrible death. Fantastic for did like all those kind of movies like is fantastic for when they actually put a man of color. In a part. I didn't agree. I personally I'm a comic book dude. I know. Johnny storms not you know, he's not an African American guy. Nothing against Michael J. He was great in the in creed. But he wasn't saying when they put Jessica Alban right. Yeah, as storm like, no, no, no, no, no, she's not. No, that's not who that character is. You know, it's like, Come on, guys. So don't jam it in when it's not needed. And don't put it in when it isn't needed. Right. Like

RB Botto 18:40
That was exactly what I was actually gonna make is I feel it's no reaction. I you know, you don't want it I you know, just came back from Sundance and the film that won Sundance, birth and rejuvenation, retire at the Venetian. Right. Great, great. And, you know, here you have, and this bothered me, then this is what I mean by the overreaction. This really bugged me, I got to see the film, it is fantastic. Very well made film. A park is seven years of his life to put, you know, into this film could imagine and, you know, gave up his acting job told us, you know, told his agent, you know, this is what I'm going to do. Now. He wins everything he gets a 17 and a half million dollar deal. And the talk all over Main Street is Is this because of the Oscar diversity thing it that is and that you see another thing is if you're you do not want if you're if you're the filmmaker now, right? And you've spent the seven years, you don't want this to be part of the compensation. You wanted to be on your own merits. People forget that we're only two years removed from 12 years of slave winning a million awards. No, it did really, really well. So I think that again, if you making if you greenlighting those kinds of those kinds of movies that will allow for diverse casting. I think you solve the problem. And I think we've seen it historically. And we don't want to get into this we we are a society that overreacts and overcompensates and No, we're an impulse society. And I hated hearing that conversation up at Sundance, because the movie is fantastic. It probably would have benefited for from a little distance from 12 years of slave. But, um, but it is such an accomplishment that I bought me to have to hear people talk about that as opposed to talking about the film on its own merits.

Alex Ferrari 20:20
Now there's 17 and a half with just streaming rights. So they can still go theatrical. Oh, no. Yeah, no.

RB Botto 20:29
Yeah, no, yeah. There's Fox, there's a movie you're thinking of is infested by the see. Also Excellent. And just finally got they got the Netflix deal? Or they got the Amazon deal. Now they got the dish, but

Alex Ferrari 20:39
If it wasn't for Netflix and Amazon, that's not 17 points. No, they're the ones that

RB Botto 20:43
Netflix actually or for 20. And he turned it down when he wanted the article. Because he ended what ended up happening was, it was a little bit of a fear over what happened with me, this would be kind of a segue into all this in a way. He was a little fearful what happened with VESA donation from Netflix, because the feeling was that it didn't get the best picture nod and it yourself didn't get the best actor now because of Netflix, you know. People didn't see it, and only got a couple of theaters. I put it in a couple of theaters just to get it theatrical. So we'll qualify, but not not enough. Yeah. But it's a good segue. Because, in my opinion, as far as you know, when we're talking about diversity, we're talking about marriage again, to me. And I know you have some feelings, your own will. And I'll just we'll have a little back and forth about this. And the one snub that stood out to me, like my biggest snub of the year, to be honest, is I don't pull Dino for love and mercy. Yeah,

Alex Ferrari 21:40
He was amazing. He was he really wasn't me.

RB Botto 21:42
And I hate to bring up another white actor. But that was diversity. The second one to me, was just like, I look at that performance. And I you know, look at that film. And I do believe that film at the article he there's no question about it. But some of the other names that have been brought up these names. They weren't really factors in any even the Guild awards or something, you know, and but you have some thoughts

Alex Ferrari 22:08
I do. I think that personally, I think that straight out of Compton was completely snubbed. I thought when I saw straight out of Compton at the time I saw it as like, is the best movie I've seen all year at that time. Okay, at that time I've seen other movies but I think it it definitely for what the reason why I love straight out content so much is that it had no business being as good as it is. There hasn't been a rap bio pain other than maybe eight mile that you know, I mean, I wasn't even a bio pic. It was loosely based on Eminem. That that has been done well, yeah, you know, the biggie one stop the, you know, all these other ones they weren't. So it had no business doing as well being as good as it was. And because of that, I was like blown away with it. I think that Shay Jackson isn't Shay's right? Yeah, Shea Jackson, ice cubes kit should have been knotted. Because this is just my opinion. I think what he did with ice cube, I mean, the living embodiment of it. How he obviously lives with his dad, growing up with his dad might have done Could you do Shakespeare? I didn't know what that ice cube ice cube is to do Shakespeare. But he couldn't do what I'm not sure what you did in Compton was amazing. What F Gary Gray did was, I think, should have been a nod in itself. Purely because there was so much going to guess the film like that as opposed to a Bridge of Spies or Brooklyn or not. I'm not saying that they shouldn't I'm not trying to take these out. But like, you know, bring despise filbert, like this is not a real uphill battle guys. You know, Brooklyn, not uphill battle in the scope of

RB Botto 23:49
I disagree with Brooklyn. Okay. A small little indie.

Alex Ferrari 23:53
Okay, okay. Okay. The Martian the RAD I agree with you spotlight Big Short, which are all amazing. Fun. We'll talk we'll talk about them. Yeah. But straight out Compton had there was two more spots available and yeah, straight out calm. That could definitely have been one of them. That's my opinion. I know you differ.

RB Botto 24:08
Yeah. i probably like Roger Zebra is it the the first hour straight out of college. I was I was electric. I loved it. I was showing on it. And I felt like the last hour and a half.

Alex Ferrari 24:25
Hour half was a three hour movie.

RB Botto 24:27
So two and a half personnel for the last hour and a half and say two and a half hours. I actually showed the director's cut which was 45 minutes.

Alex Ferrari 24:33
Okay. Okay, that might have been a little Oh,

RB Botto 24:37
yeah, two hours and 45 minutes. The I felt like the second half was a little sluggish. Okay, you know, so I didn't love it. I respected it wherever I go to get a little melodramatic imports. I thought the acting was good. I don't know who I would have taken out of this top five. Well, a Cranston maybe. You know, well, you know what Cranston and Damon maybe mean? Yeah, maybe maybe but but that's why the leading up, leave support he would have been supported. But I mean, I go back to your cell phone, like, oh, no, no, I agree with you and even pull down. Yeah, you know,

Alex Ferrari 25:13
that's okay. That's a good film. I like that movie. I love

RB Botto 25:16
it. That was the thing. You know, you can't compare Loving You talking about two totally different bands, right, you know, to the scene 10 times me. But the thing I loved about loving mercy was I felt like it felt tight. I felt like Straight Outta Compton could have been maybe 20.

Alex Ferrari 25:28
But then the lesson had all those movies it don't have Paul Giamatti near you.

RB Botto 25:37
Or both the nurse, and he's been happy. Yes. I couldn't believe that. But I'll show you both. You know, I'll show up and watch Paul. Yellow Pages, you know, so watching that. Not to go off on a tangent billions. Oh, I've seen it. Yeah. Watch them on their top in the scenery. Yeah. So I

Alex Ferrari 25:57
think I think what we talked about the diversity, I think, I think one thing, and the Coen Brothers just got hit really bad for what they said, You know, I think everyone's a little too sensitive. You know, I wish this was kind of the 80s or the 90s, where people weren't that the political correctness is not as much. Um, I agree that we need more diversity in our movies, because it's a reflection of society. You know, we are not a white society. And by 2050, there'll be more Latinos than anybody else. In the United States. You know, as things go, there's more ethnicities in the United States than just white, you know, so it is it is a reflection of our society in America at least. But also, we're a global world now. So it's, you know, you have to kind of open up and I think, just from even on a financial business sense, if you don't open up, you know, you're going to lose look at faster look at the fear faster purity series. I mean, there's ethnicity everywhere in that movie everywhere, everywhere. And it was built that way from the first movie. And look and why does it travel? So well? Me the billion dollar the last one made it but when was the last movie that was the seventh of anything? It make a billion dollars and now they have three more in the works? Why not? Right? Oh, no, no, just keep going. Yeah, just keep going. And this basically the new bottle you run out of course. And so you run out of cars. I mean, I don't know what else they're gonna do. I think they're gonna go to the moon and jump off because I mean, their planes buildings, I don't know what else they gonna do, Vinod, you know, but, but look how amazingly well, that's been received. And, again, look at the ethnicity of all of those characters. Yeah, I think. I think the students have to kind of wake up a little bit and,

RB Botto 27:33
and that's what I hope I hope once we get past this to 28th, and everybody takes a breath. We start looking at the business and not because I do think it's not a good to knee jerk. You don't want a knee jerk reaction. Anything that's not fit anybody. It doesn't solve it doesn't solve the problem. I

Alex Ferrari 27:48
love that Chris Rock hangs out. He's he's hanging out. He's not leaving. I also

RB Botto 27:52
love the fact that I looked at Chris Rock one out and said, you know, here he is what he blamed he blamed the studio. She said, Look, because every time I've taken a movie to the studio, and I have a black girlfriend, they say can you make a white? Yeah, exactly. You know, and I'm glad he's saying those names because without having to go I'm not doing it. No, he's just using his keys actually using his platform the right way.

Alex Ferrari 28:11
Right. And I can't wait for him to have this. I can't wait for the opening monologue. It's going to be I think epic only Chris Rock I think honestly, is the only comic alive that is perfect. The timing can't be more

RB Botto 28:26
Oh yeah, to get these things these articles that are hitting the Tres he was like,

Alex Ferrari 28:30
Oh no, he was just He's the perfect comic for the perfect time. And it's just like when Richard Pryor did it back in the 70s he was a perfect guy the perfect time no doubt you know so

RB Botto 28:41
I should know all raising hand over here. Yes, no questions

Host 28:44
@beavixen says and create more powerful roles for women.

Alex Ferrari 28:49
Absolutely. Well, and

RB Botto 28:50
That's the thing the independent film world that's happening you know it listen if you look at the Best Picture nominees I mean, nothing nothing. Brooklyn, female lead Madmax on code you see mostly female lead

Alex Ferrari 29:01
No, surely it's the wrong it's surely the Rochelle female he said five words in the movie. Yeah,

RB Botto 29:05
It's there's no room female lead. Yep. She's about three of your your eight pitches and it really spotlight didn't have a lead. And Rachel McAdams it you know, it was it was a total collaborate. Yeah, absolutely. And that's awful. Thank you for the word. And he wasn't he was his nominee Rachel gams is nominated. She isn't she's not just okay. So I'm saying so there you go. So you can you can make the argument that for the films that have nominated us pictures, I wouldn't say that she's a female lead in The Big Short. It is an ensemble cast, but she is bigger. She is big.

Alex Ferrari 29:37
Oh, absolutely. Absolutely. And I think there's more. I think what's your least did in in Madmax opened up a lot of doors so question a lot of doors for female because it's like, Hollywood is all about oh, it has it hasn't been done. You don't want to try it? You know, so I can't believe that man. Honestly, I can't believe Panamax was made that's it's it's it's a mystery to me that that movie got made in the studio system. It's one of those Things that snuck through. And it was purely because of George Miller and who he is. And you know, but they wouldn't have given a young kid that movie, I don't think you know, or it's just because it was George. And it was an established, there was a lot of pluses going for it. And then they got Charlie Cena that's a big star. We'll be right back after a word from our sponsor. And now back to the show. But I think she's opened up a lot of doors in the action genre, and now I'm praying that she becomes Captain Marvel. I think I think she'd be the captain marvel. There's no love the superheroes. So my comic Bama comic book geek, I, I've been a comic book geek. You know that Marvell? Marvell is right over there. Yes. I know. He's done a movie. I know they had a gun. I know. But I'm a huge Marvel guy. I can talk about the Batman Superman movie if you want me to. I love the Nolan, Batman's were amazing. I mean, you could put up dark night against any crime. Any crime movie,

RB Botto 31:04
I'll even go with your dad.

Alex Ferrari 31:07
I mean, it's I mean, I'm not gonna put it up against heat,

RB Botto 31:10
But was shorter like the The Godfather one of superhero movies.

Alex Ferrari 31:14
I mean, it's pretty much it really is. I mean, you know, the dark night, I put it up against any crime drama, crime thriller, without question. But I am a big comic book geek. And I'm in my Renaissance now, and will be probably and also the Star Wars geeks, I'm in heaven.

RB Botto 31:31
So I know you have some good strong feelings. On this, I think we saw me with the screen writing things and work our way up. But here it is. Well, you know, as, as always, we have another question

Host 31:41
Tenay wants to know, can there be two strong leads? So why are we arguing about who's the main lead

RB Botto 31:47
Ofcourse because we were talking about because somebody asked a question about female leads.

Alex Ferrari 31:53
Female Lead, that's why we're talking about that. So, as Hollywood would say, the screenwriting is on the second page, not really, not really No, not really doesn't really matter. It's like it's not really about the script.

RB Botto 32:04
And I'm a screenwriter, and this is literally listed on the Oscars site as the last two freaking categories.

Alex Ferrari 32:10
It's not even like underwriting it's it's alphabetical. It's all guys, please don't overreact. Well, it's not completely alphabetical because best pictures first, but we'll we'll let that go.

RB Botto 32:21
I'm going to get a letter from Sheldon Isaac's now. She's gonna she's gonna hit. Okay, so let's get let's see my screen reading a little bit. All right. So adapted screenplay. Yeah, we have The Big Short Brooklyn Carol the Martian and room. I I'm just gonna go out there, man. I did not quite get the Martian. All the love for the Martian. And I Ridley Scott,

Alex Ferrari 32:46
I understand the love for Ridley Scott. I love Matt and I literally love that. I think the new Jason Bourne scene Yeah. that I saw. And it's like it's Castaway on on Mars. It's Castaway on Mars. It was an entertaining movie. I'll never watch it again. Yeah, it's not one of those movies. But and really did a great job. But it's not the Blade Runner. It's not Blade Runner. It's it's not. I don't know. I I'm confused as well. I don't know why it was nominated. I don't know. Why isn't that? Yeah. Yeah, I get it. I get it. But it's not like it's not a performance that is for the ages by any stretch. Not nothing against Matt, please. I love Matt. But no, I agree. I'm calling I'm calling it as I see it. But I don't understand the love for it either.

RB Botto 33:29
I don't either. And I look at this list room. I was I love relaunched into that we'll get into the Actress category Raider. She was phenomenally trembling. That kid was unbelievable. did not connect with that either. I mean, the one Brooklyn was one of my favorite movies of the year. I love the film. But the one that I thought was real. I actually like I actually like Brooklyn better than this movie. But I think as far as wrapping this book, short not I mean, just think sortable. I mean, you're talking about a very dense book.

Alex Ferrari 34:02
Ah, and the way he did it. Yeah. I mean, I got it. When I saw the big short. I was like, Oh, this is nice. This is and you could tell it was him. That was out. Okay, right. Yeah. Yeah. So you could tell that it was a comedy dude. Do it it like the guy who did Anchorman did this. I can see in there, but it's done so well. And so, and the way that they cut to, like, you know, famous celebrity, right, yeah. Just to talk about the most mundane financial stuff. Yeah. Brilliant. Yeah.

RB Botto 34:31
Margot Robbie in bed, thinking about subprime loans.

Alex Ferrari 34:35
Just like, it's brilliant. Yeah. So, so arguably, I think that's probably one of the best that's probably the best one in my opinion.

RB Botto 34:42
Yeah, I think that's what's gonna win. And you know, Carol was a film I don't think it has a shot now because it was a film that everybody expected to get a Best Picture nomination, and it just didn't happen. I mean, it got a couple of them got the acting. Not for Okay, ready now over okay. Yeah. Thank you. And, you know, but didn't get the best picture now. So I don't think it has a shot I think I think it's gonna be The Big Short in this category. And I think deservedly so I agree. And then in the original screenplay category of British spies your favorite no Mokena if you're not confident, yeah, Inside Out spotlight and straight out of Compton, we thought,

Alex Ferrari 35:20
Well, I think X Mokena should have been nominated for much more than it was. Yeah, I think it should have been nominated. I think Isaac was surprised I saw Oscar Isaac was inside out. Oh, well,

Host 35:32
We have a comment inside out.

Alex Ferrari 35:34
We're gonna get to I think British spies I felt the first 40 minutes of it was dead. Yeah. And then when it became a thriller, then it picked up again. I'd love Stephen Of course. Yeah. You know, anything he does, but sometimes. Yeah, you know, he Steven X mark and I absolutely spotlight. I spotlights one of my favorite movies of the year. So Mike, is amazing. That movie is remarkable on how it did it. Another movie that I'm not sure I've watched again? Like there's those movies that unite like, perfect on TV. Um, I don't know it's not one of those movies. Yeah, it's not Shawshank like we always talk about me, right? Yeah, go watch that movie a million times this. I'm not gonna watch it, but I respect how amazing it was. Um, and I love Straight Outta Compton. But I'm gonna argue that inside out should pry when Best Screenplay because what I'm Peter did Peter sharp starts off as the director and the writer this what they did it inside out I thought was amazing. I know a lot of people don't like it. I nobody knows an animator at Disney use this, I really hated it. But he hates everything. Like he thinks, you know, Ben Helsing is the best movie of all time. So I always go I always bust his balls about that. But he but inside out i I just sat there and watched the honor if no one's seen it turn away because I'm gonna say a spoiler now, but when the figment of the imagination,

RB Botto 37:05
Yes. Just like boom, boom, boom, boom, boom, boom,

Alex Ferrari 37:08
Whatever, boom, boom, break my frickin heart and that guy. And I went out, and I'm the guy. Okay. So people in the room that hasn't heard about ever there is, but I literally waited till after the credits to see if put your put your years back in. If he came back, because it's easy, is it? And I didn't see him like, oh my god, it's like, it's gone. And then I saw an interview with him and like, we had to bring them back. But it was really I love it was it's Pixar at its peak. Yeah, I think if Pixar at what Pixar does the best, or I think the good dinosaurs with Pixar to work on the most money. It is. Is it like a dinosaur? I watch it a lot with my girls. I was just sitting there going, you got to be kidding me. Like I just was I was beautiful. It'll get gorgeous. But the story was just a you know, I just didn't like it. You know,

RB Botto 38:03
I pretty much agree with everything you just said. I mean, I think that spotlight I thought was technically an incredible film. I thought the script was ridiculously tight to filmmaking I thought was outstanding. It is not a flashy film, which is of course, it's just made against everybody, but it is right. A clinic.

Alex Ferrari 38:20
It's clinical. Yes, Clinical. That's a great word. It's clinical, like textbook,

RB Botto 38:25
Screenwriting filmmaking, I mean, just really the performance I've actually had some friends in the industry as well who have killed spotlight a little bit no character development, but I think when you're dealing with an ensemble piece like that, but the subject matter is

Alex Ferrari 38:39
Like you don't want a character to take over know who the character is the subject matter

RB Botto 38:45
And the ensemble thing was so important on why they didn't you know, one of the cool things about spotlight I know some people I'm sure know this but the cast immediately said even before they started filming, nobody is the lead nobody's going to campaign for Best Actor and no snow so they all went after Best Supporting Actor they said name go after they said they nominate us, they nominated us. They nominate us that was kind of beautiful. And it's only it's wonderful. Yeah. And you chose on the screen because they're all putting in everything and it's the other thing I love it so it's a clinic you know in the writing standpoint and filmmaking step one of the acting standpoint I think it's a brilliant script inside out I could not agree with you more I just think it's genius.

Alex Ferrari 39:24
How do you like that lead? Like how do you do that? Like I was sitting there watching this like Who in their right mind comes up with like they've made characters out of our emotions and it's just like and then the the the lands though? Yeah, and I just and then the just everything was just brilliant. Absolutely brilliant. Now can we before we could move on Callaway

RB Botto 39:51
I'm rooting for and I am pulling for X makan. And the reason why I see you I see I feel you as a screenwriter myself first, you know, this is his first film certain other things before of course, I took the the writing and the execution of it. And again, I want to get to the execution as far as the filmmaking we just talked about the writing, but one does obviously go lockstep with the other. This reminds me of, and it's one of my favorite wins of all time in this category. I was young, but I remember the usual suspects winning and going to usual suspects went up against all these bigger films, and it was a $4 million indie. And not a lot of people had seen it. And Chris McQuarrie went up there and basically said, you know, if I could do it, anyone can do it. This is very positive. And I remember that speech. This x marketed to me feels like and you're right. I think it should be nominated for more things. Oh, absolutely. And but it feels to me like this is sort of a David versus Goliath thing. And I'd love to see it steal it. And and I gotta tell you word around town. Because for a while there, a lot of people didn't say that was a shoo in. And there was a spotlight fans as well. A lot of people around town feel like there's a ton of momentum for this because they feel like it for exactly what we just said, a lot of people around town feel it should be nominated for more, and they want to give it some they want to give it something. So

Alex Ferrari 41:11
It might it might say maybe Pixar doesn't need any more Oscars on its own. So I mean, I'm not I'm not running animation. It's gonna win. No, no, well, no, no. We'll get into that. But before we move on, can we just all come together? And thank God that Michael Keaton's back Oh, God, he was back last year, but that, but he didn't. That wasn't that he didn't pull me to work. Yeah, no, right. Yeah, he didn't, but he just didn't like, ah, and I'm out. Well, he is. He's back.

RB Botto 41:41
And now he's playing Ray Kroc. He's playing he's gonna play the founder of McDonald's. What an exciting gunfire.

Alex Ferrari 41:48
Oh. French fries. It's crazy. Gonna be crazy. No, but Right. Right. But it's great. As you can say, on the street. And at McDonald's and McDonald's and McDonald's. Michael I've been it's clean and sober. Back in the day, night shift night shift night. Sober was like when you first saw him go? Yeah, yeah, Night Shift

RB Botto 42:10
And opportunities and all those other best and Mr.

Alex Ferrari 42:12
Mom, I mean, I wouldn't go back. But Birdman and that we will talk about Birdman because it's been tough. But when I saw Birdman last year, I was just like, Yeah, my mouth was on the floor as a director as it that's, I'm so glad that one last year I'll meet you because it's such an odd pick for the Academy. No doubt that I couldn't believe that they actually want and a Latino one Best Director and Best writer. And that's everything. Yeah. And I think Michael was robbed. I wish she would have just gotten

RB Botto 42:43
So great. And I got the heat to be blunt. We haven't gotten there yet. But I think that he should have been nominated overflow. Spotlight. I don't ruff Lewis. Very good. But I thought Keaton Oh, sorry. The Keaton was fantastic.

Alex Ferrari 42:56
I agree. Okay. All right. So let's move in. Um, we won't go. Well, I mean, I could talk visual effects, but that's just me, cuz I know.

RB Botto 43:09
I get off the space. Alright. I think you should shift that shift to anybody, but you know, six hours.

Alex Ferrari 43:13
All right. Let's just go into let's go to animated features that you Okay. Yep. So, I would agree that inside out pretty much as a lock. Yeah. But Charlie Kaufman, yeah. Joe Kaufman has done something that no one has ever done before.

RB Botto 43:28
I don't know if anybody's seen it.

Alex Ferrari 43:30
I agree. I agree. I don't think anyone's seen it. But if there was someone who could take you could upset it.

RB Botto 43:37
Yeah, it could be that I wouldn't be all that. I just think that this is a foregone conclusion. I was actually surprised. Not surprised. But I did think that there was a very good shot that it would have been in the best category. I thought so So and, you know, I think there might be a prevailing feeling out there that if you put it into the best pitch category, you're wasting it because it's not gonna win. So put it in the animated feature film. Yeah, boy, it's gonna win. Um, I can't see a loser.

Alex Ferrari 44:02
There. Yeah, I know. That's a real dark. Yes, it's a dark horse. I'll get that. cinematography is something I would definitely like to have a conversation about.

RB Botto 44:11
Let's go. Let's name them and read them off.

Alex Ferrari 44:14
Carol. Hateful Eight. Madmax the Reverend and Sicario Hmm. I don't think there's any way that the Reverend doesn't win. Really. Now, with that said, I'm Hateful Eight was gorgeous. But not nothing compared to what the Reverend did. Madmax stunning. But the reason why I'm going with the Reverend is that he used no lights. He's done something that no one has ever done prior to him. And where and I'll talk about the Reverend and my feelings about the movie in general. But on a technical and cinematography standpoint, I can't it such a stunning stunning stunning piece of work that I mean if you watch the behind the behind the scenes documentary but it's like a 45 minute documentary No I haven't. I mean they were they were mad I mean the whole movie was crazy yeah they did it was kill the deal twice I think hopefully they'll get on the Oscars he doesn't try to kill himself anymore. Um I don't think there's anyone and you mean what you mean by that?

RB Botto 45:25
You mean acting voice

Alex Ferrari 45:26
Acting and going so deep as an actor that he almost kills himself not

RB Botto 45:31
Like in a bathroom?

Alex Ferrari 45:33
No not a bathroom and I'm saying as an actor Van Nuys never be caught. Um, so I think the Reverend there's I don't think there's even a question the only one that might upset it would be either Mad Max or Hateful Eight but I think the Hateful Eight with the whole 70 millimeter and deacons. I get it. Yeah, I get it. But the movie takes place. I get 70% inside of a room. Yeah. And Mad Max is gorgeous. But there's so many other things great about Mad Max that I think that what the guy did irreverent is you know,

RB Botto 46:08
I agree with you the most beautiful film of the year. As far as beautiful looking forward. I think this is a really interesting category that you know, would have been more interesting. Had that film not been so beautiful because if it was a little bit closer Sicario I can get into all day Why did not enjoy this film.

Alex Ferrari 46:29
With you? I didn't insurance corporate and either

RB Botto 46:31
I think the first passive female protagonist in the history that made such a big deal out of this female protagonist and she's the most passive female protagonist of film but the first 20 minutes Yeah, yes, fine. And in that scene in the tunnel, fine. But to me, that's the courage to I mean, Deakins is amazing. Oh, is incredible. Even I just want to go see Hail Caesar. And I love the Cohen's didn't particularly love the movie with movies beautiful. He's just unreal. You know, he's just a master. And he's been nominated I think 13 times now. Someone wants and Oh, doesn't know that. He's gonna lose again. And unfortunately, and you

Alex Ferrari 47:04
He won last year.

RB Botto 47:06
Last few years you want for gravity and they went for Birdman. This is what I'm gonna say this might be the one So Carol has no shot hopefully I completely agree with you. 70 millimeter was supposed to be this big, grand, beautiful thing and the revenue blows it away as far as Oh is concerned. And you have the 70 millimeter you know, this whole thing about division and everything in a room and you're in a room you know, for like you said 70 80% of the movie. I think that because he's won two years in a row that they

Alex Ferrari 47:33
They might give a deacon I think they might give it to us. So it's political political not on merit, maybe not

RB Botto 47:39
But there's also I think a lot of people and it's not only thing gonna give it to deacons I think they might give it to min max because I think that it was such a difficult shoot also No, I think it gets minimized because of what the around the Revenant but I think it was such a difficult suit shooting is a gorgeous shoot. It's a beautiful look at that. I think they might go there. So I think that that might be you're upset. Oh, I had a vote though. I'm with you. Because I just think it's incredibly

Alex Ferrari 48:08
It's stunning. It's absolutely stunning. I'm a documentary. It's all you all it's all me it's all you because I have not seen I am sorry.

RB Botto 48:18
I think that you know, I have my top 10 List of films of the year number I think four or five on my list is what happened Miss Simone an incredible movie if you haven't seen it, it's on Netflix. You need to watch it beautifully done. Cartel and just one DGA so that has that going for it. Also a very you know beautiful also on Netflix right now clientele and just just when

Alex Ferrari 48:43
Netflix does not sponsor us, I don't know just Nando if you would like to Netflix please give us a call.

RB Botto 48:49
Yeah, right Yeah. You'd like to stream this cartel and you know, I think has a little bit of advantage because of the of the DGA when certainly it's also topical. It's not and the director I mean, I've heard nothing but he's he's a great guy. Not only is he a great guy, but he put himself in I got to see him speak at the DGA he what he put himself in the middle of his is no joke so I think that that has some really really strong full Amy I thought was is I think number 10 on my list I have three dogs on my list one of them that the one that's not here is listen to me Marlon, which is the Marlon Brando documentary, which I believe is on either Showtime or HBO streaming you got to check that out if you're creative any kind you need to check out the Marlon Brando documentary. All told in his own voice I got Sundance last year he narrates his own documentary basically from from the Andre absolutely amazing, but I think that the one that I love, and I was a little bit surprised by cartella not surprised. Fantastic winning the DGA is what happened to small I just thought it was an incredible film. Okay. This garbage directed it and did an amazing job at it. So I recommend those three out of the five. If you if you and they're all available out there to watch me that was spent Amy is for a movie where you know where it's going is unbelievably heartbreaking. It is such a tough movie to watch, because you see this incredibly talented woman who is surrounded by all the wrong people. And it doesn't play like behind the music, right? Especially you know if these are the human tragedy, right, and, you know, nobody's who are a lifeline. And it was a really fun movie to watch. It really, really was. And, and cool story about Amy is that the director, the film came to him he lives like one town away from where she lived. And I've been to our town, it's really interesting. There's a small, you know, community. And he said that, you know, all you would do is hear stories about our egos. I never wanted to make a film about our egos. And then all of a sudden, nobody wants to talk to me, because but then all of a sudden, one person will talk in the next person will talk and then the whole new views will come out. And then the love would come out. And then he had a movie. And it's really an interesting story. So I gotta tell you, I thought the documentaries this year in particular, were stronger than narratives. I know so many documentaries out there.

Alex Ferrari 51:19
But that's been a theme for a while for a while. Yeah, because documentaries are basically the only journalism Yeah. I can go into that conversation right, very well said.

RB Botto 51:30
Very well said.

Alex Ferrari 51:31
All right, we want to I'm just gonna touch on costume design and touch on it you touch on this is all I'm gonna say Mad Max. Yeah, I'm just gonna say Mad Max because I mean the Reverend there's a bunch of people infer if people infer I'm not gonna downplay that. Danish girls the classic stuff Cinderella's always like all the pretty dresses and Carol saying Carol's people in far man what they did in Madmax is insane. What they did in Mad Max is insane. I totally agree. Um, and then and just because my crowds watching I'm going to talk visual effects for a second. Yeah. Visual Effects I'm gonna say and you might find this surprising Star Wars by far and the reason why I do that I mean yes, the bear was awesome in the reverent but what they did in Star Wars how they did it the mixture of the practical effects how they were able to bring us back into that world. It's by far I think it's the best I think what they did in Mad Max was great. The Martian fine. X Mokena was gorgeous. That was clinical. Like you were saying yeah, you're gonna go but what they were able to add to the story of Star Wars because it's all visual effects. I think it's masterful so that's my opinion of star

RB Botto 52:47
Yeah, it's interesting. I mean, I this we start getting into all these technical technical ones. I wonder if Mad Max is going to run the table and some of these No,

Alex Ferrari 52:54
There's no there's there's absolutely no way Mad Max will let you don't think I did I don't I put money down that there would not be a chance of that maximum

RB Botto 53:03
Visual effects. Yeah. Sound Editing

Alex Ferrari 53:05
I wonder when those are all competing in Star Wars to buddy. But I can see sound mixing or sound editing waiting for Matt Mac not visual. That is the sound that they did in Mad Max crowded Oculus in Chrome and Star Wars is known for sound and all that stuff, but the visual effects that they pulled up in in Star Wars. There isn't anything else out here that has full CG characters that you don't even know if they're CG or not. Because there's a lot of practical guys walking around in mass. Yeah, so you so I like I was looking at like, even with a trained eye, you're like, is that real? Is it not real? So I think what they did this year, what's that's my thing.

RB Botto 53:40
I have a feeling we're going to be talking more about Star Wars. When we get to touch picture.

Alex Ferrari 53:45
I have a feeling that there might there might be there might be a war. There might be a conversation. It might be a conversation. All right. Um, and then the technical ones the production design. I'm going to go mad max on that one as well. Though, the Reverend was beautiful. I mean, again, the world that that created a Mad Max.

RB Botto 54:00
Yeah, is it was insane. I did begin to take a lot of these categories. I like I said, The Sound Editing sound mixing. I like I said, maybe an offset in the cinematography. Possibly, but get used original song. songs that were your own score.

Alex Ferrari 54:16
Oh, score. hatefully it's gonna go because yeah, it's him. Yeah, he asked to get he's never won, right? I don't believe yes. No. No, no, I can say thanks. miracoli Marconi? Yes. He's never won. Um, I don't particularly think it's his best work.

RB Botto 54:34
Well, I'd have to become the thing,right?

Alex Ferrari 54:36
Yes, but it is. Uh, but I think they'll give it to him. I think I don't think John Williams is going to take it again. No. I don't think they're gonna give it to him again.

RB Botto 54:48
Oh, for oh, I should be going. Yeah,

Alex Ferrari 54:50
I don't know. For music. Yeah, yeah. John Williams is not gonna win. Star Wars again. Yeah, makeup. Go Mad Max. Film Editing. Go Mad Max on that one as well though The Big Short that's you know, The Big Short, I would, I would argue on The Big Short

RB Botto 55:07
It's gonna be interesting I think Mad Max has a shot at this one too with you know, a big shot at The Big Short is sort of flashy you know what all the cuts flashing but like

Alex Ferrari 55:19
I mean I've been an editor for years and when I saw the big short I was sitting there watching it going like what they did and how he told that story is so beautiful it's it was

RB Botto 55:30
A pretty big again you know for a story that Sachi Roy and that got me to be able to turn it into what he turned it into. It's pretty impressive. Absolutely. Absolutely. Um, why don't we move into the big boys the acting categories let's go into the big boys. Sorry. So we have Actress in a Supporting Role. Jennifer Jason lay for the Hateful Eight Rudy Marfa Carol Rachel McAdams spotlight. Alicia the panda for The Danish Girl not for X Mokena by the way, and Kate Winslet for Steve Jobs. You know, I gotta tell you, I was surprised by the Winslet nomination. I actually thought she was pretty good but that was the only nomination of Steve Jobs got which was a little bit of a surprise.

Alex Ferrari 56:09
That's that's all Fassbender said.

RB Botto 56:11
But he got no no nothing for work in and yeah.

Alex Ferrari 56:17
Which I thought honestly wasn't good. scrapped. It I mean, for what needed three scenes.

RB Botto 56:21
I thought it was a pretty good movie. I you know, I enjoyed the movie. I didn't hate it. I didn't love it. I thought it was I thought it was pretty well done. Yeah. I was a little surprised by that stuff. I was a little surprised. I wouldn't go to stuff. I was surprised by that admission. The front runner here is is well, it's kind of going back and forth. But pick handers winning a lot of The Guild awards that I loved Jennifer Jason Leigh. Thankfully, she was absolutely the only thing that I really loved about the movie.

Alex Ferrari 56:49
If you want we can talk about the hateful it now since you've already. Alright. I'm gonna I'm gonna preface this by saying I'm a huge, huge, huge kwitansi fan. Absolutely. Monsters Tarantino fan. I've been a fan of it since Reservoir Dogs, Pulp Fiction. I don't like Jackie Brown, one of the first among the few people that don't like Jackie Brown, we will differ we will differ. So maybe I can watch it now. I saw it twice. I haven't seen in a decade. Well, maybe maybe it'll be different. But by far I think the hatefully is the worst Tarantino movie made.

RB Botto 57:22
I agree with you.

Alex Ferrari 57:23
I think it's the worst one. I think that Quinton has drank a little too much

RB Botto 57:28
Tarantino juice he needs an editor. I think he I think he misses his editor at The he misses another I think he needs well, you know what I think the most damning the thing that when I went to I got to this I had the opportunity to see this movie a month before it came out. Which was interesting to me because I really went in on it. Like I was like, I can't wait to see it. I'm getting this I'm getting this advanced, you know, advanced chance to see it and then see it in the 70 millimeter see the roadshow the whole deal. The room I was in we're all people in the industry that when they were outside in the lobby force knocking on their wines and beers, they were all out of their minds excited. Of course you were hyped up there was a horse and you could feel that energy just train coming out of the room. People were not laughing as we mentioned before you came on the show about half the room if not more left for the q&a, which is a it's a no no no, no at the gills you know it doesn't happen at the gills people do not leave. And I will sit in parenting. I was just speaking it was producers. But so you know, there's just kill each other world small business failure. People left and I found myself you know, in the third act I found myself laughing a little bit at it and getting you know, you know that the typical thing that you do with the Tarantino movie conventions over the top, but But it's so over

Alex Ferrari 58:52
The top but it's so over the top? It's it is over the top and I mean, look, he he he killed Hitler. Yeah. Okay, like he's, he's he's over the top. But that's an amazing movie. No, I mean, I mean, seriously. So I mean, it turns out he was known for being over the top I mean, Pulp Fiction and all the other brands. But I just felt that as I was watching I'm like, oh my god, he actually felt that he could pull this off yeah, because this is what he did was not easy like to sit there with basically it's a play. It is a it's a play chamber piece. It's a play. It's a play great acting, and everyone who did the dialogue is of course dialogue international dialogue. But the story I'm just sitting there going dude, this could have been an hour and a half that it could have been an hour and a half out the door. It didn't have to be shot 70 mil you know if it was all outside if it was Ben Hur if it was something that's all epic and Cisco it, I get it but you do that for like the first parts of the movie and then the rest of the movie are inside of a frickin room. Yeah, it's a waste in again, my humble opinion. I don't think you know, I was I was super excited. I heard it I saw the trailer I was I drank the 70 mil of Kool Aid. I mean, I was all into it. I'm like, Oh, I gotta go back and film's back, you know? And like, do this and, and I was I was there but when I saw it, I was just like, wow. We'll be right back after a word from our sponsor. And now back to the show.

RB Botto 1:00:26
And then it just died. No, she's fans ended and it died. Yeah, I think that's the biggest thing about this is that didn't get the writing nomination. No, didn't get

Alex Ferrari 1:00:36
The nominated Look, when you're a screenwriter and you come out and say, This is the best I've written? No, not only that is the best I've written because I need to I need to break the record. And, and when the most best screenplay, like only Woody Allen did, and he didn't like in 12 years. I'm like, damn, I do it in 10. When you have that sense of arrogance, because that's arrogant, and there's confidence and there's arrogance. And we all I love quitting. I love his confidence, and sometimes even like his arrogance, but I think he finally overstep I think he finally did I mean with Death Proof. He kind of did that as well. Though I didn't I didn't tweak that proof a hell of a lot more than I enjoyed APR eight. But I just think he overstepped finally, and I think he got he got smacked sport, I think I mean, curious to see how he's gonna come back. And he's like, I'm only making 10 movies on this whole thing. Like, dude, I get you. You're awesome. You're like, one of the best filmmakers of your generation. There's no I'm not taking anything away from you. But Humble it down a bit.

RB Botto 1:01:32
Well, if you don't feel humbled that this is a smackdown to the academy is getting smacked down by the audience.

Alex Ferrari 1:01:37
It is odd, no one no one showed Yeah, no one showed and he didn't have. I mean, he didn't have any big stars, though, you know, champions in it and all that. But he didn't it Sam Jackson. And Sam Jackson doesn't pull movies like that lesson isn't a Marvel movie, and he's gonna support it

RB Botto 1:01:50
It's perfectly fine.

Alex Ferrari 1:01:51
I think that the performance is worthwhile.

RB Botto 1:01:53
I mean, force is great. And everything like that, I think the thought of is that the Weinstein Company enabled him with the 70 millimeter in the roadshow and then the other bad press with the, the projectors breaking and they just, it was just such a clusterfuck in every way it was, and then the film itself was one as well, in my opinion. Yeah. Which brings us back to Best Supporting Actress and Jennifer Jason Leigh, and why the highlight

Alex Ferrari 1:02:14
Of the entire movie, The highlight of the entire movie was Jennifer Jason Leigh, I think she was I'm just glad that she's back. I love having that. I love having her back. You know, you know for for guys like us and our, from our generation. We all remember being who she was. And not that. I mean, I don't think she's been under our stone for the last 15 years. But she hasn't been in the big yet public eye. And I'm so glad that she's back. And I think she's wonderful, absolutely wonderful in this movie. She's vicious. She's just she's rolling. She was all in. I love Kurt Russell. And I think Ross was very good. I thought Kurt Russell was really good.

RB Botto 1:02:50
I don't know. Everybody was good. I mean, I really didn't. But everybody was fantastic. They were all fine. I thought a couple of the characters on the written I hated seeing Michael Madsen and Nakata rollway had nothing to do. And that was the only thing about the script that really drove me nuts. Was that really outside of Jennifer Jason Leigh, Samuel Jackson and Kurt Russell for pretty much first half of the movie. Not if not a lot of people are really much to do that. The other guy too. I always forget his name these days about Tarantino favorite shower fair,

Alex Ferrari 1:03:17
Or about oh, no, um, I know he was he was

RB Botto 1:03:21
Excellent. He was actually he was excellent. And, you know, but a lot of the other players, the other four of the eight, even though there were like 15 people, you don't even know what He even comes from 15 people by the time he got the third act, there were all these other people that came in and then Channing Tatum comes out of the floor. Boiler looks that's all everywhere. Oil, anything.

Alex Ferrari 1:03:43
But the blood was a bit much.

RB Botto 1:03:46
Well, that's why she was like top. I didn't mean but I know Tarantino so that's not what I'm saying. And you're straight to that. He killed Hitler. That he got to be like, you just got no.

Alex Ferrari 1:03:57
No, it became it became it became and I know he's gone through that a little bit. No, no, no, it was it was it was just like, all right already. It was basically quitting completely unleashed. Yeah, like he had no reins. No, not you could tell he had no one said no. To anything he said. Now, you could argue that he did have the same freedom in Django, which was amazing, and the same freedom and glorious bastards. But if he didn't have those freedoms, he lost. He just I don't know what he was doing to this. But that's

RB Botto 1:04:30
I think you said something terrific to me. I'm curious to see how he rebounds. Now. What does he do from here? Where does he go? I know now he wants to take the Broadway which you know and move a $44 million. You want to go broke because

Alex Ferrari 1:04:40
77 loss plus with all the projectors in the film and all that crap. Must be no but you know. Yeah, they might they might be doing that. But then we'll get

RB Botto 1:04:52
to though I know. There were a little bit of precarious financial position.

Alex Ferrari 1:04:57
And they were and they were in there. Were hoping that this was gonna be the one that was This is the big boy coming out. Yeah, I don't know, because he made such a hoopla over this movie and such a thing. And he kept talking about it, and he kept doing it. And I think that also the whole thing with the cops and stuff that I don't think that helped, didn't help. It didn't

RB Botto 1:05:12
Help, didn't help. It says, Look, you can take all that out of the way. Me. And so I show you a little bit generalization.

Alex Ferrari 1:05:21
I think I I think it's Jennifer. Jason, we,

RB Botto 1:05:24
Again, this seems to be the ingenue of the moment,

Alex Ferrari 1:05:28
I think. But I think what Kate did was amazing what Kate Winslet did and see Josh,

RB Botto 1:05:31
She was very good. I think that again, there also is going to have the advantage of people. I think people love their ex Mokena. And they'll give her some love. Give us some love for that. So she could easily be nominated there. Well, she was well, she was fantastic. And, you know, the fact that she was up against a Redmayne in the Danish Girl and held the Rhone and you know, and all that. Who knows, but I but I would, you know, from a personal deep down heart, I love to see Jennifer

Alex Ferrari 1:05:55
Jason they can bring it back to JL when JJ l will do so but we could just skip right over. Best Supporting Actor because we all know who's gonna win that or you do I least we all hope it's gonna be sly.

RB Botto 1:06:06
Yep. And we got Christian Bale for The Big Short. He was really nice. He was really freaky with that. He was a little creepy.

Alex Ferrari 1:06:13
And I think Tom Hardy I don't agree with Tom Hardy actually thought

RB Botto 1:06:16
I gotta tell you he was gonna we're gonna we're gonna get into I mean, I love Leo. I gotta tell you, I got I got I have my issues. Um, I thought Tom Hardy was great. And I think he's great in anything. i He's the type of guy

Alex Ferrari 1:06:29
What's the most underrated Tom Hardy movie rock. Besides that? Warrior, warrior. Warrior.

RB Botto 1:06:36
These creating every kid I watched him lock and then the drop on Yeah, back to that. Okay. And I was just sitting there going. How is this the same guy? Like, you don't mean that he's

Alex Ferrari 1:06:47
Just unreal. He's an amazing actor. He's he's one of the best of his generation. He's fantastic. He's wonderful.

RB Botto 1:06:52
He won't win here. Oh, no, no, no, no, no. Yes. Yeah, I'm just saying

Alex Ferrari 1:06:55
Mark marks not showing up. He's

RB Botto 1:06:56
Not what Mark Ruffalo is. He's

Alex Ferrari 1:06:58
Boycotting Tim. Oh, he bought Yeah, he bought and Mark marks boycott. Okay,

RB Botto 1:07:01
So Buffalo's not going. I actually thought like I said earlier that Keaton deserve the spot, maybe a little bit more. He was perfectly fine. Just like Keaton, Mark Rylance is somebody that everybody loves? This is this is he's probably the second favorite in this category. As far as what you're hearing around town. Yeah. But there's no way that

Alex Ferrari 1:07:18
I don't I don't see a way that's the lone doesn't let it he's one. Everything else. That I mean, look, man, come on. It's been 40 years.

RB Botto 1:07:26
And he and he was great in the role. He was wonderful. He was terrific.

Alex Ferrari 1:07:30
And this is, and I don't think he's coming. I don't think he's coming back to the podium anytime soon. Yeah, because he hasn't been here. 40 years. Yeah. So this is his moment. And I think everybody knows that. This is this moment, and for God's sakes, what the man has done for cinema history over the course of his career. That's what it's not just crit.

RB Botto 1:07:51
Yeah, it's for everything. And if it was the only character yet ever created, it would have been

Alex Ferrari 1:07:55
If he would have just made Rocky and when it just did the Rocky movies and never did anything else. Yeah, you're good.

RB Botto 1:08:01
When you figured the Rocky movies, JAWS and Shawshank pretty much made TNT and TBS If it wasn't for the Rocky movies towards

Alex Ferrari 1:08:13
The Shawshank they have like a minute cheeses it's on all the

RB Botto 1:08:24
Shawshank we're gonna play we're playing hockey. It hasn't been made yet. And it's gonna be on is I didn't know they're doing another Creek they're gonna do another creed. Yeah, that's the word on the street. Did you hear this? You hear the first rumor that there was another the new creed book they were actually talking about because the computers have advanced so much. No, no, what are you gonna going back in time which the loan and but it's back to the future and Carl Weathers and actually showing them in another movie like between like, three and when he dies and for

Alex Ferrari 1:08:57
That we spoiler alert. I'm joking.

RB Botto 1:08:59
Just said

Alex Ferrari 1:09:05
That. Oh my god, really? No. Well, and let's talk about Creek Creek was one of those movies that people were talking about. Why isn't it nominated? Why isn't this Jordan might be joiner like look, I thought creed was great. I think what the director did with creed is remarkable because he revitalize a franchise that had no business being revitalized because I think what rocky what's the one that was Rocky Balboa

RB Botto 1:09:31
That was good great great send all right we're

Alex Ferrari 1:09:33
Done better than rocky five well rocky five in the bat that just ignore everybody knows rocky five. So wandering from four to Rocky. Yeah, exactly. And

RB Botto 1:09:42
Actually even Rocky Balboa ignored five in the plotline

Alex Ferrari 1:09:46
Completely. You know, we just know Tommy, Tommy God as the dream just just a few weeks. So what he was able to do with creed and to put a snoo spin on Rocky and bring rocking back somehow was great. I think Michael, Michael Jordan, Michael Jordan was awesome in this movie. I don't think he deserved a nod. But I think he was really, really good with it. And I think the director was really good at it. I don't think it was best picture material. Um, but I applaud what he did. And God man, God bless the kid, Greg was the guy. He knocked on the door. He's like, got this script. And he's like, one another Rocky movie. Are you crazy? So I have nothing but props. Nothing but props for him to do what he did. But I don't think he's just because he's African American, and they're all African but it doesn't mean that you have to get announced or not, you know, I'll put straight up a competent ahead of that ahead of that. Me personally.

RB Botto 1:10:42
I you know, even and I again, I didn't enjoy Shreya coming in, but she did, but I think it's a better cinematic experience. As far as if we're talking about this level, and everything like that I took free was excellent. I thought he I couldn't agree with everything you said any more than I couldn't put it even better than you said that way. Great acting. In a popcorn movie. What I feel was more of a popcorn area. A little more prestigious popcorn movie maybe but or a little higher, elevated popcorn movie, but a popcorn movie all the same? I didn't think it was the Best Picture nominee I didn't think was the best director nominee. He was Best Actor nominee. I absolutely get why Sloan was not nominated. First. There are a couple of scenes there is, you know, this old sort of tear up. Yeah. And there's that one moment where I'm not going to give it away. I've seen it but you'll know it when you see it. And it's just the reaction moment. I'm upon him hearing something and it is the reaction there. I went. Like it just it was funny years of that character in his face at that moment. But he is there is no

Alex Ferrari 1:11:45
One that it's him. It's there one in the same Stallone is Rocky. Rocky is the lone it's just more than Rambo more than any other characters ever created. Yeah. He's that guy. And it was just such a it was so beautiful to watch. Yeah, bring that back and he's Mickey. Yeah, he's, he's freaking Nick. Yeah, you know, and it's like Jesus, like, it's brilliant. I wanted

RB Botto 1:12:07
To play him when they rebooted next year. Actress in the Matt Damon. Alright, so, just in a leading role, I'm going to read them down.

Alex Ferrari 1:12:31
Kate Blanchett. Brie Larson for room Jennifer Lawrence for joy Charlotte Rampling for 45 years. And

RB Botto 1:12:38
I can't say I actually looked this up for its sheer show shisha running short run in

Alex Ferrari 1:12:45
Brooklyn. Um, I think breeds a lock. Yeah, I think breeds a lock, because she played in a room.

RB Botto 1:12:57
That was very true to its tail. I mean, at least the first

Alex Ferrari 1:12:59
You don't. You don't get surprises really? Like it's it's it's room. It's a room. She I think she's great. I think Jennifer Lawrence was wonderful and joy. I think I think she just shows I saw joy. I didn't.

RB Botto 1:13:12
Sure. Let's talk a little talk a little bit. Yeah. What the hell was going on in Troy?

Alex Ferrari 1:13:18
You know, I'm going to say that. I'm going to say I enjoy joy. And I'll tell you what, I want to tell you why I enjoy joy.

RB Botto 1:13:26
Please let me sit back and hear this.

Alex Ferrari 1:13:29
I enjoyed. I think it's not as much I enjoy Joy's as much I enjoy Jennifer Lawrence. She's great. And I think she because she is the movie without her. It doesn't go anywhere. I still think it's a little bit all over the place. I think Bradley Cooper just showed up as an a villain, and really wanting medicine. Yeah, like, Hey, what's going on? And it wasn't really, you know, there's problems. Yeah, there's no question. There's problem with the movie, but I was just so enthralled with basically the Meryl Streep of her generation, Jennifer Lawrence.

RB Botto 1:13:57
She is fantastic. The movie is a mess. It's amazing. Like how she

Alex Ferrari 1:14:02
Comments actually, but I still enjoyed it because

RB Botto 1:14:05
I did enjoy the scenes was the end of not giving anything away. But I did enjoy the scene at the end when she morphs into Don Corleone. Yes. I almost came out of my sheet because I was so out

Alex Ferrari 1:14:22
Of the realm. It was just like so you want to be you want to be you never come to come to me when we asked me for QVC you don't buy my maps before a funeral and asked me to be on QVC it's it's it's crazy. I didn't know what the hell

RB Botto 1:14:45
What's going on there. This is a really tough category for me personally, and I'll tell you why. Yeah, and it comes down to these two cats, Brie Larson. And Henry Henry sitting over here is a film producer. We talk about it all the time. Bree was in a movie called short term 12 Two years ago, which is my favorite film, I think of two big block 2013 My favorite independent film,

Alex Ferrari 1:15:04
But isn't then Bree just come out of nowhere and she's an overnight success. She's never 20 years. She just showed up. And just

RB Botto 1:15:11
I know she's been acting since she was six. Yeah, exactly. But she was so great in short terms. Well, I that was one of the it was a film that I think in the wrong hands could have been very cliche, and she was so nuanced and so great. And I love there, you know, instantly in that film. I loved her in the room. I really did. I thought she was the best quality and the kid Tremblay is, um, guys, I didn't know if the film, I loved her, and I love him. And I love the relationship. But shisha, shisha shisha rolling in Brooklyn. I was one of the best performances I've seen in years. I don't It was unbelievable. She's 21 years old. You know, she was I think she was 13 when she was nominated for a tournament. So she has some experiences that opps okay. Yeah, you know, she's been around, she actually has been this is actually a second nomination at 21 years old.

Alex Ferrari 1:16:02
So she's she's the Kate Winslet of her generation. Because that's kind of Billy Kay. Yeah,

RB Botto 1:16:07
I think she was 19 when they filmed this or 20 when they filmed this and you will not see a more nuanced performance at such a young age at such a young age. She blew me out of the water and the unfortunate thing is she's running into this bus. So that's not to say unfortunate cuz I don't mind running either. I think she's incredible. And she's not so she'll be back. But just from a street performance standpoint, man, I don't think I saw better performance this year. There you go. So yeah, we'll see what happens leading role Actor in a Leading Role. Yes, go for it. Well, Bryan Cranston Trumbo, which has a lot of people up in arms and feel they feel like that might have been the spot they took away from like it yourself. Oh, Matt Damon for the Martian another one. Leo for the revenue. Michael Fassbender, Steve Jobs and Eddie Redmayne for The Danish Girl. That, you know, the pushback in this category, when it comes to the diversity issue is that a lot of people feel that they're more,

Alex Ferrari 1:17:01
They're all white? Well. I think you're saying that. They're all like, they're all what they might be from different countries, but they're all whites.

RB Botto 1:17:15
But I think the thing that a lot of people feel the four of the five, you can kind of question what Trumbo was a movie that nobody saw. Right? Matt Damon in The Martian, you sit very well, you know, we love Matt and everything like that. But, you know, I definitely didn't feel like Fassbender was idle. It was phenomenal. And Steve Jobs had a problem with it. A lot of people didn't really see us.

Alex Ferrari 1:17:36
He's not like, he doesn't look like Steve Jobs. But he did play in user perspective. He's also made me

RB Botto 1:17:43
Compliance is incredibly quick. And everybody I mean, you know, obviously won last year, and a lot of people felt you know, had stopped, you know, stunt this not that, but take that away. A lot of people feel like this is the category where when they talk about some of the actors and straight out of content, or some of the or we said earlier it yourself, or Michael B Jordan, that this is where it could be. I don't know if I can argue with that. I would have put yourself ahead of a few of these people. You know, we all know Leo's winning for the Revenant

Alex Ferrari 1:18:14
Well, I mean, honestly, I think I think he was robbed for What's Eating Gilbert Grape. Oh, I think he was robbed for was Eating Gilbert Grape. You know, and, you know, whether you like Titanic or not, I think he should have got it. He should have gotten you know, so look, he's he's a he's always been the, the bridesmaid, never the bride. And I think he's and I think someone said it out there in the blogosphere. He's like, you know, would you please give it to Leo? So he doesn't, so he doesn't stop trying to kill himself. Yeah, doing these parts together. I saw this great. Great thing on Facebook. It was Matthew McConaughey. Yeah. In in in Wolf of Wall Street. But yeah, the Oscar is just on. Like, so it's like, I get it. Leo. Absolutely. should get it. I think. I don't think he out of these. I

RB Botto 1:19:06
Get the performance. So talk to me. Let's take away you know, when he's winning Oscars are winning, you know, just the performance itself,

Alex Ferrari 1:19:13
Which, you know what I mean? what's this gonna lead right into the Reverend conversation, but I think Leo, I think we did a great job. And then I don't think it's his best work by any stretch. Um, I find it bearable for Wall Street. I thought he was better in. I mean, What's Eating Gilbert Raisa planet best performances ever done? He's been better in a lot of movies. I mean, he was better than the department. I thought, you know, I think he he bet he was better in other other parts, but the sheer brutality of what he had to deal with, but I think that's why he's good. That's why he's getting it. He's getting it not purely for his acting, but because he's alive. He made it through as I think one of the main reasons why he's getting it and it's not bad performance by Oh, no,

RB Botto 1:19:57
It's not no but but it's

Alex Ferrari 1:19:59
It's not his best work and I would I would argue that maybe Michael Fassbender was a better choice to win out of these out of these guys. Yeah, I didn't see Trumbo and Bryan Cranston doodle wrong for me. Breaking Bad.

RB Botto 1:20:12
Lifetime pass.

Alex Ferrari 1:20:13
Yeah, lifetime lifetime pass forever. Um, but that's I think what I that's what I felt about Leo's performance in it.

RB Botto 1:20:21
Yeah, I thought that he was I listened I tell us exceptionally it was it was a very tough role. You know, obviously, I do a lot of it alone. Most of it. Listen, I started as an actor and the toughest thing when you're starting as an actor, and something a lot of people who don't act, don't realize is that idea of when you are alone, or when you have to pass them on and it's you're playing obviously playing against yourself. When you're trying to play against the elements you're trying to play against you. You have to come up with that it's not you're not react. Yeah. Somebody else. So from that perspective, it's amazing. Yeah. You know, he didn't have the the, the, the option or even the pleasure of having someone to bounce off to build to build off. Yeah, yes.

That's the point. Yeah. I can't argue with anybody. Certainly, obviously, that you should be nominated and certainly a mock of yourself and winning right there that I kind of agree with you Joe Fassbender. I thought he did an amazing job in that role. Really, I mean, clearly Leo's winning. I'm just saying that I just thought that for what he had to take on in a, you know, obviously a shortened script that requires you know, Sorkin scripts

Alex Ferrari 1:21:24
And generals zillion

RB Botto 1:21:25
Lines of dialogue and nuance and they had to get beyond and everything's got to hit I usually before we move to the best picture and address the revenue, Oh, get directed. So before we even get there we are on Periscope. Yes, sir. And we are on what are we on over here YouTube Google hangouts google hangout Google Hangout to Google Hangouts. Yes, I'm recording this for indie film hustle as well. Put it on stage 32 is what's gonna be freaking everywhere. It's gonna be everywhere. But you people out in Periscope land if you want to ask some questions. We'll do a q&a at the end of this as well. Yes, we get through Stitcher. Yep, absolutely. So feel free to type in your questions and our social medias are

Alex Ferrari 1:22:04
Noel is waiting in the wings is waiting patiently. So um, I definitely have strong feelings and director read them off. All right, Big Short, Mad Max Fury Road, the reverent room and spotlight kind

RB Botto 1:22:16
It bothers me that they have directing in the names of the directors.

Alex Ferrari 1:22:21
I really agree with you. So The Big Short Adam McKay. Amazing job. I agree. Absolutely. Mark wising leads surprisingly again had no business being as good as it was.

RB Botto 1:22:38
And we're talking Adam good people that don't know Anchorman

Alex Ferrari 1:22:40
Anchorman every every every Will Ferrell movie you've seen in the last decade? But the thing was that on paper if you tell me this movie, everyone says it's gonna suck right on paper like oh advocate wrote this script on the you know, this book about the financial crisis, right? Is it a comedy? No, it's straight to drama, but little comedy like on paper makes no sense. Yeah, no sense. But because of I mean, to Adams credit, I mean, he pulled it off in a way that I just I went into Team Big Short completely blind, like I didn't know anything about anything. I just kind of sat there and watched it and I just all I could do is smile through the piece because I man this guy is directing like he is really directing this movie really a straight vision and took such a complicated and goal concept of you know, subprime mortgage or like, and made it so much fun. And I don't think another honestly I don't know what other director could like a Fincher did that.

RB Botto 1:23:41
A different a different movie but that's what you would expect kind of in a way to do this kind of with like a Scorsese a Fincher

Alex Ferrari 1:23:46
Yeah, but yeah, I think that yeah, but it would have been like straight Yeah, wrong. Yeah. Yeah. And the way he brought the comedy aspect into it was so it's not a comedy by any stretch though. Got a lot of holy moments, though, that you can argue that the subprime crisis was comedic and with distance and with it with distance Yes, yes. Very much distance was comedic in the way that it felt went down and they actually laid it out in that exact way. Yeah, this movie comes out and 2010 Not so much. I'm so Mad Max Fury Road about what do you think?

RB Botto 1:24:27
I think Sure. No, I love The Big Short I agree exactly what you're saying. I went in also blind. I didn't want to read anything about it. I had very low expectations. Adam McKay not to bash and advocate it's just that this was you know, he's a comedy. This is what he does. He does the funny to die things. He does. You know, the you know, stepbrothers and Anchorman. Akamatsu. I didn't expect this out of him. Nobody did. So, you know, I thought he did a tremendous job. I thought the film was very good. I thought some of the performances in it that everybody would, you know, a lot of people were raving about a corral to see him not in the accurate category. I don't I think it's okay. It's okay. I think it's okay. Because I thought he was okay. I know some of the forums were okay. Um, but I did like Ryan Gosling. Costumes got it. That's another thing. It's a great piece of writing and oh, by the way suits, that's a made of character. Oh, yeah, he's not that character doesn't exist, right. It exists to serve the plot, right and to move the plot along and serve as sort of football. Yeah, Raider and everything like that. And also move to chess pieces. Yeah. So even that, to me was a great device. already. I believe he was involved with the writing. Yeah, I think it was. Oh, yeah. He's definitely one of I think he co wrote it. Or maybe he wrote himself, he got it. But no

Alex Ferrari 1:25:42
One ever went there. He won't be here. He will not. He will not want here. I don't think so. There's just not it's not maybe in another year, but not this year? I don't think so. I'm Mad Max. Fury Road. George Miller, George Miller, the man the myth, the legend, the man who made us happy feet has also brought us Furiosa he won an Oscar for Happy Feet. Best Animated Picture, which I thought was a robbery cuz it was Monsters Inc. or something. I was against it. I was like,

RB Botto 1:26:10
What's this movie?

Alex Ferrari 1:26:12
Oh, yeah. He directed Happy Feet. He also directed there's

RB Botto 1:26:16
A lot of kids that he also directed vape again, this happens, you know, kids,

Alex Ferrari 1:26:21
And they drink paper. I think he's involved with them. I'm not sure if he directed it or not. But he's involved with it. And I think he directed Babe and produce a pig in the city. But he did vape so from Mad Max, or from grow from Mad Max was not actually original. Right? And then don't worry then next. So from Mad Max, arguably, you know, one of the best independent films ever made for me creative genre, right, you know, to Happy Feet

RB Botto 1:26:47
To Sin City.

Alex Ferrari 1:26:49
He didn't do sensitivity additions. No, no, no, that's Robert Rodriguez. No, who

RB Botto 1:26:52
Did they included the to do? The second one was a George Miller.

Alex Ferrari 1:26:57
Royer. Yeah, he did World War and they did not Max Beyond Thunderdome. did.

RB Botto 1:27:00
He did the second city.

Alex Ferrari 1:27:01
No, they'll probably Rodriguez. I'll bet you Robert Rodriguez and Frank Miller, Frank Miller. Frank Miller, not George Batuan. Yeah, Frank Miller. I

RB Botto 1:27:10
Got my mill is very different.

Alex Ferrari 1:27:12
But what he was able to do as a 70 year old director out in the just just that he's a seven year old man out in the desert for months at a time doing this. i That alone? Yeah. wins. He wins an award. Yeah. But that he was able to do what he did and and do it only in the way he do. He's not doing the sequel. He refuses to say, I heard that he doesn't want to do it. I agree with him. He's like, No, I'm good. I did. I did what I did watch to

RB Botto 1:27:38
Judge the sands that they were leaving. Even like it just leave and go out and I

Alex Ferrari 1:27:42
And he was supposed to do justice league. And, of course, the studio was like, wait a minute, that's way too original. We don't want to do that. Let's go to Batman or Superman, but we'll talk about that later. But I don't know if he's gonna win. I think he is up for it. And I think he is really close. I don't know if he'll win. I think that what Alejandra did in the reverend. And I'm going to tell you what I felt about the reverend. The Reverend is wonderfully directed. wonderfully. I can't say lit. So So cinematography, amazing. Yeah. Um, the the performance is great. The story itself, I didn't think it it I fell for me it's it's it's a very basic story. And I didn't get basic mean, it's a revenge story. But it wasn't intriguing enough, it was more spectacle than anything else. It's not Birdman by any stretch, like Birdman. It's a billion times better than ever. But what are the 100 did as a director to tell that story? Now you could argue like, Well, if he didn't tell a great story, then what's the point of him being the director, I still think what he was able to achieve in the Reverend is something that should be that should be taken seriously, because the man has done something that arguably was probably one of the toughest shoots in history. I mean, I could argue the Abyss I could argue Apocalypse Now as being more tough, but in recent, I mean, what demand is like, yo, let's go on to the forest. Let's take these actors as freeze their ass off. We're gonna we're not gonna shoot with any light. You know, let's just do this like that is and be in a Masters hand because he's a master. Oh, no, he's a master he is and you know, and he's and that whole crew that the three the three Latino amigos Alejandro get more and not babble. The gravity? Does he did? He did 100 to gravity. No, it was the other Yes. Um, yes, him Yes. Those those three guys. Yes. were horrible guys. were horrible hosts. We have no idea. Why do I throw that out? But those those those three filmmakers, Mexican filmmakers are, you know, amazing. Amazing. And I think that's opening up some doors that might have not been open for other Latino filmmakers? Oh, I agree. Yeah. Because I mean, if you look at, I saw the picture of the four of the directors, who they threw out 100 Right in the middle because it's like, white white. We'll be right back after a word from our sponsor. And now back to the show. But that's my feeling or directing the room. I didn't see. Yeah, so I can't say but I'm sure you have your feelings on it. And spotlight. Clinical beautifully done. Beautifully directed. Can't argue it. Um, it was just, it was just cleanly, beautifully executed. It wasn't a stylistic movie. It wasn't a Fincher movie. Like right, like, Fincher. The directors. Stank was not on it. Yeah, it was about telling the story. It was about this while Mad Max had all George Miller stank over Reverend headstamp over and so did the big short. But there was no stank on spotlight, if that makes any sense.

RB Botto 1:31:02
Yeah, but you know, and I'll come back down to that. But I think in a sneaky way it did a little bit. And okay, well, you know, I'll stop there and go backwards. I think that it did because because of the fact that it wasn't flashy because of the fact that he went in it was understood that it was understated. He wanted to show you this and the thing that that sticks with me with spotlight is that you know, there's no car chases, there's no explosions. Nothing right. Yet the tension in this beautiful is incredible. And that is a testament to the writing and directing. And that's where I feel like Tom McCarthy with the with the directing, really just did an amazing job and you sit down you go like Who else could have directly such movies? Why people said like, this is like kind of a paint by numbers when we I think I wouldn't be more

Alex Ferrari 1:31:44
Than I wouldn't be with you. Yeah, I don't think it's a paint by numbers movie. I think it's masterful know, what he did was a masterful, masterful and what he was able to do, he hit those notes.

RB Botto 1:31:52
And I think it's one of these, it's one of three of these five that I think has a legit shot. Although it has some things against it, which I'll go back to the room. You know, with the accomplishment of a I think it's a person, you know, shooting in that room. And if you see the footage of how they shot in that room, and you walk online and see that the technical aspect, the technical aspect of it is pretty incredible. They had them in this you know, in this room, you know, for four or five weeks before they got him out there and the rest of the shoot and everything and he had to shoot around of course the kid schedules so many hours in the day, cutting through the floor shooting through you know, trying to get all the angles still has so much room to work with and having the the actress feel that sense of claustrophobia and all very, very impressive. I didn't look the movie. I you know, fell short for me. The Revenant you could not have nailed it more. As far as my feelings. Does he agree again, completely beautiful to look at first 20 minutes of the movie. I think I sat there my mouth was Oh, absolutely. Oh, I'm watching.

Alex Ferrari 1:32:51
Oh, no. Okay. It's just It's again, some of those shots of you. When when people in the business have to question how they did it. Yeah. That's the point when you go like some of the shots he did. I'm like, like, I'm thinking and I'm a VFX soup as well. Like, I know, I'm like, how did you get the camera like that? It's just like, is it like, what? It's not tech? No, it's not like you're trying to figure it out. It's like so some of the stuff he did was just like, Forget

RB Botto 1:33:17
Amazing. Forget about it again. We got a better just needs to get exactly the thing where came ashore for me his story. Yeah, it was two and a half hours. It is it is a tough movie to sift through obviously never

Alex Ferrari 1:33:30
Wanted to go. It's yeah, it's, you know, I'll watch the bear scene again.

RB Botto 1:33:33
Yeah. I mean, it's totally to sit through and to sift through that kind of movie. You know, he reminded me a little bit of, and it's totally the movie it's, it's just coincidental that heavily on it as well. Totally different movie Titanic. I don't know. A little bit of gangs in New York from the standpoint of it was an event that gangs in New York beautiful. But but it was really at the end of the day. It was it left me a little short. I love Scorsese. Yeah, because it was a revenge story. It ultimately the end of the day, you were going through this whole entire thing knowing that there was going to be this showdown. And that's kind of where I felt with

Alex Ferrari 1:34:09
But I mean, personally between Gangs of New York and this tech games, your everyday everyday, everyday chores.

RB Botto 1:34:15
I agree with you, and it reminded me Yeah, you know where I'm like, where's it gonna go? I know what Yeah, I know what the final showdown

Alex Ferrari 1:34:21
Yeah, exactly. Yeah, but just there's no surprises no nothing. Um, and it's just yeah, it kind of left me flat. I know a lot of people oh my God forever like it kind of left me flat and it is a tough movie to watch. It's like it's it's a long movie and it's rough and it's just kind of like it's not a it's not like a torture porn like like it's not hostile rough but it's like it's rough that way too because it's like a point where like that was getting it's starting to get to that point like how much more you're going to beat these characters off but I get it but yeah, and let go a little bit Poor Leo. He's gonna win the Oscar just enough.

RB Botto 1:34:53
Yeah, no. I agree with you got to a point where I was like, Alright, do we need five Seems the horse like for example, like you know what I'm saying the five more do we need the next morning and the next day? Yeah. So that's how I feel okay? Man, Max nama you know, to be honest with you not my kind of movie in a lot of ways, but loved it. And I thought it was true incredibly well done. I mean, what this guy accomplished is insane to me. And then the big show we talked a lot about To me this is a three horse race. If you would ask me two weeks ago, I would have probably said you was Mad Max and spotlight just based on what was happening in the awards senior you're reading the tea leaves the thing that's for everything. See the whole thing and the chaos was Alejandro winning the DGA? Yeah, because he also want to go anyone who nobody can. Everybody else was saying okay, spotlight one, say one sambal one this Mad Max, you picked up a ton of you know, Australian this this all over the place, and Elijah really wasn't winning those and then all of a sudden you want to DGA? And what the hell's going on here? So now, this is where I feel like we may end up having that split vote, where I think who wins director and I have a feeling it's going to be either Oh, Andrew,

Alex Ferrari 1:36:19
George or George Miller said that says it's a two horse race.

RB Botto 1:36:22
I don't think McCarthy's got a shot. I'm not

Alex Ferrari 1:36:23
Even in a million years. I think he's the I think he's fourth on this list. Really, in my opinion. Is McKay. Yeah. Oh, yeah. I think McCain did better. I think that it didn't say better. It's our it's to argue art like this is ridiculous. But But in general, I think that on a practical standpoint, I don't think it has a shot at all. I don't think anybody else other than

RB Botto 1:36:44
Miller. And I think it's just gonna it's those

Alex Ferrari 1:36:47
Two guys. And the not only the Mercy vote, but I think because I don't think George is going to show up again. Oh, I agree with that. I don't think George is going to show up again. I think you know, you know, I don't I just don't think I think this is his last hurrah. Wow. 100 Just one last year. You know, it's nothing. Yeah, it would be wonderful. If you want two years in a row. I don't even remember the last time a director one two years in a row. Now even Francis did that with the godfather. They waited a year in between. So it would be a huge coup, but for for him but I think I think Georgia is probably like 1% ahead, in my opinion for that. Now, with that said,

RB Botto 1:37:28
Yeah, let's go on to our best pitcher. And just a reminder. Yes, yep. We have a bunch coming in. Okay. Just your mind if you're on Periscope.

Alex Ferrari 1:37:35
Thank you for joining us and

RB Botto 1:37:36
Continuing. Thank you. Yeah, thanks for staying with us for fun so far. Yeah, we're in this for a while.

Alex Ferrari 1:37:39
Yeah, we'll see what happens when to film geeks gets

RB Botto 1:37:46
High. All right, the last category so you know, here we go. Best Picture. It's The Big Short. Yes, spies. Brooklyn, Mad Max Fury Road, the Martian revenant room and spotlight.

Alex Ferrari 1:37:57
We're gonna move we've talked a lot about

RB Botto 1:38:00
What before we go before we get into it name. I think you already have need to put name one on this game, one that you feel like it's missing from this list and Star Wars.

Alex Ferrari 1:38:10
Really do industry that I know I'm going to start with straight out content as well. But I think Star Wars because an avatar gets nominated. Why is the Star Wars nominated? Because Avatar was bashed by every screenwriter I've ever talked to

RB Botto 1:38:22
Deservedly so every time the way they filmed it right here. Yes. It's a slot. Yes. Right. All right.

Alex Ferrari 1:38:28
So if avatar gets a nomination, which I still think he should have won best picture that year over her locker,

RB Botto 1:38:35
Personally, this is where my throat

Alex Ferrari 1:38:37
Okay! The reason why is I don't think that and now we can go into a deeper conversation of sometimes these Best Picture ones. Um, Avatar will be talked about for the next 20 years, if not the next 50 Hurt Locker will not. I agree. And for that reason, and for what James did, and all the stuff that he did back then now we're getting to like Oscars from yesteryear. But that's the reason why I think Star Wars should be on this list. Not only because Avatar was on like, well, if I were to I was watching Star Wars. I think that the the academy, just on a marketing standpoint was foolish not to throw it on there, purely because it would get so many more views. Everybody would want to see if Star Wars would get in. It's stupid. The first Star Wars was nominated in there and it was a good film. And regardless if you want to argue about Star Wars, being a good film or not good film, I enjoyed it. I'm a Star Wars fan. It was what JJ was able to do. A race the prequels. That alone is worth its weight in gold reboot the system and reboot this franchise in such a huge way because now we will have Star Wars every year for the rest of our lives are our waking lives. Unless there's three bombs in a row which I don't see happening anytime in the near future. I think that it should have been nominated just on that. And and I argue that Daisy really should have been nominated.

RB Botto 1:39:56
I thought she was fantastic.

Alex Ferrari 1:39:58
I think she you want to talk about strong female character. Yeah, she was probably one of the strongest female characters I've seen in cinema in the last decade. Next until this year was to start Lisa ROM and her both amazing what that little girl I call a little girl was she's like 2021, whatever she is that young lady, what she was able to pull off with the pressure on her back to carry Star Wars. No one knows you. This is your first movie, and she crushes it. crushes it. That is one of the people that I feel should have been on this list.

RB Botto 1:40:34
Should I agree with you on her? The movie I thought was fantastic. I have a romantic attachment. So it was all done. And went in from, you know, a very low expectation point. I know a lot of people feel that he remade the first one. I personally don't have a problem with that. Even if you want to look at it that way. I thought he did what he had to do. I didn't think it was fan service completely. I thought it was a decent story. I thought the actors are great. That was incredibly well cast. Oh, I agree with you that it wasn't the, you know, ridiculous spectacle of the prequels. And it was a different kind of spectacle. And I thought she was fantastic as well. And I completely will agree with you that the degree of difficulty has been completely lost in the conversation, because that is an enormous amount of pressure for somebody that hasn't, you know, been seen before.

Alex Ferrari 1:41:25
You know, even even Finn was in another couple movies before that. She was literally plucked. She was princess she was Carrie Fisher. I don't think Carrie Fisher do anything before Star Wars. I think she might have done something before to the one or two that wanted to. She was literally plucked out of obscurity and said You You come? Yeah, like from the gods up at the top mount. You come at now you have a career. Yeah, you're good. She can sign autographs at Comic Cons for the rest of her life. If things go downhill. She's good for the rest of her life. Yeah,

RB Botto 1:41:54
Yeah. I mean, just amazing. So that Sure, yeah. Well, I can't see it. You know, I can see where you're coming from. I was just surprised not to see. Oh, no,

Alex Ferrari 1:42:02
I wasn't surprised not to see. Yeah. But you know, if the Martian got on,

RB Botto 1:42:08
That's the thing.

Alex Ferrari 1:42:12
If the Martian if Castaway on Mars got on. I can't go I can't Star Wars beyond they're just marketing guys. And if they think that the Martian is what's going to bring the people in the kids, the kids to watch the Oscars happen if you were to put Star Wars on there. I guarantee it. That's why they built that's why they built this whole eight, eight to 10 was the year that the Dark Knight was nominated. Right. But that's why they did but but

RB Botto 1:42:35
The way it worked this year, of course, was probably Mad Max in a lot of ways, you know, because I don't know worse. But what I'm just saying I'm saying I don't know if, even though we can sit here and say the director may have a legitimate chance to win, because now there's this momentum in this acceptance. We were still back in the days where there were five films.

Alex Ferrari 1:42:53
No, no way. It's okay. No, no, no, no, no, no, no, no.

RB Botto 1:42:56
And we were still talking about the prestige movies versus whatever you would not if it

Alex Ferrari 1:43:01
Was fine. I would say it would be like the big shorts, Bridge of Spies. The reverent and like spotlight war, and there you go, that that would be your top five room would have never made it. The shot. Yeah. I said Brooklyn, Brooklyn. Brooklyn. Shot. Yeah, but Mad Max. What margin? Yeah,

RB Botto 1:43:17
Those things. All right. So let's talk about what year Alright, visually

Alex Ferrari 1:43:21
What I'm thinking Best Picture. I'm gonna say the reverend. Because I just feel that that's where everything's going. I don't think it deserves it. But I think it's where everything is going and I think for what it was. It's something that will probably be studied for years to come because of what the man did. It's not the best story. And it's not the best movie. In my opinion. What I think the best movie should be out of this list is my best movie. Oh, I would I would either go and I'm gonna talk about Mad Max per second. Yeah, I liked it. But I'm not I'm not I'm not like over the moon. Yeah, no way. I liked it. I enjoyed it. And it's amazing cinematic feat. And surely should have been nominated. Snow question surely should have been. I agree. But it's not my favorite movie of the year. And I know and a lot of people agree with me on that. I'm out of if I had to choose out of this. It's between bitumen and spotlight. Yeah, and I think in Big Short I think that's it for me, for me as Best Picture of out of everything here. Yeah. Big Short without question. I think for me that that's what I that's what I would be on this list

RB Botto 1:44:39
For me the the I have a one in a one A and a very, very close, I think spotlight in Brooklyn where my two favorites, Brooklyn. That's such an interesting story, man. It's a simple, simple,

Alex Ferrari 1:44:51
It's your usual suspects. It's

RB Botto 1:44:53
It's beautifully well done. It's the film that came out. It was the only movie that came out of Sundance last year in my opinion, you They have your own Dying Girl who went for 8,000,004 Nine and no I think it went for seven and I think dope went for seven don't make any money didn't make it neither mural Donny girl and but Brooklyn with the nine the one under the radar. A lot of people just didn't smoke quick Fox search and it's been a while yeah, it's it's doing well it's done well people love it it has this sneaky it's a simple story yet I mean beautifully told beautifully shot gorgeous all the way it's the type of movie that when you sit there if you're an independent movie fan you go that's it. You go man that's the reason I love movies like that performance that set up that everything beautifully shot and it couldn't be more different obviously the spotlight right it's a different story different everything spotlight like I said earlier, I just think it's the most lethal year I think it's just the most complete beginning to end writing directing acting more than Big Short, The Big Short Promo The Big Short was I when I said the problem I have with it it's in my top five The reason I maybe didn't like it as much as because it still felt a little dry to me even with everything even with all the stuff and everything like that and you know the tricks and all that good you know

Alex Ferrari 1:46:21
What you know what spotlight reminds me of? Is that movie with Philip Seymour Hoffman Philip Seymour Hoffman Meryl Streep Amy Adams

RB Botto 1:46:29
The now based on the play the nonmoving back killed true not true not killed not

Alex Ferrari 1:46:35
Okay anyone anyone? Anyone doubt doubt that's what spotlight reminds me of not because of the kind of this I didn't think that it was the kind of thing but the same topic but it's just that was wonderfully produced. Yeah, the performance was like every single body was just like pounding it left right. That's what I felt spotlight was like yeah, everything was just done so well. But my sensibilities Big Short was better in the sense that there is so much more personality and the uphill battle to tell that story in my opinion is so much harder not that the spotlight topic was not not that not that the spotlights topic is definitely not controversial. No but as far as trying to look you could tell spotlight and you could tell that story. Yeah. Um, but big short to tell that story there's a degree of difficulty there that did not exist if different kinds Yeah, so I think Big Short for me but spotlight top it's on my top two top two

RB Botto 1:47:37
Now as far as what's gonna win right I think the The Revenant I think that you are in a You're right. I think that there's a little bit of momentum swing here. I I don't know though. The thing that makes me wonder if at The Big Short, had a little bit of momentum, I think that they had killed The Big Short, of course, is that really hasn't won anything, any of the other one. So you have these these indicators, of course, one of them being Alejandro winning the DGA. And they won the Golden Globe and the Golden Book, but the DGA is indicated where I think it's I think it's six in the last only like six times in the last 40 years. Yeah, that's it. Yeah, that by the SAG Award for ensemble is also an interesting one too, because that's been an indicator for a lot of dust pictures as well. And that went to spotlight. So you have all these sorts of indicators. I feel like it comes down to those two, like a month ago, or three weeks ago, I felt like I felt like The Big Short was in it. But then it just hasn't won anything. And I think it needed to win that ensemble award to be in the next. So I think it comes down to those two, but I do I do feel that you're you're on money that they're going to just use up that momentum right now.

Alex Ferrari 1:48:43
It has no it's not it's not the best movie. Um, but I applaud the the artistry of what all the 100 did what Leo did with Tom did with the entire thing. What that cinematography did is it is a masterful piece of filmmaking. I'm not sure if it's a masterful piece of storytelling. Yeah. And that's probably the distinction

RB Botto 1:49:06
While it here's the other thing that we didn't touch on another indicator. Visual effects. No. It's almost impossible for a film the one best pitcher when it hasn't been nominated a screenplay and the revenue.

Alex Ferrari 1:49:20
Oh, really?

RB Botto 1:49:21
So that's the indicator that goes against it.

Alex Ferrari 1:49:25
So that's so then what did you think the spark was?

RB Botto 1:49:30
Just saying not for nothing. Hey. And then you go an hour and 47 minutes? Six or seven categories? We got q&a.

Alex Ferrari 1:49:41
Oh, right. If you guys if you guys 1000 degrees in here, if you guys if you guys are still with us. Thank you.

Host 1:49:50
Our first question is from Newt Lin. Tell us about your opinions on the Sony leak about black actors not selling abroad?

Alex Ferrari 1:50:02
Um, that's not surprising. That's completely what we were talking about the studio's don't don't think that that works. And you know what, on a certain standpoint, I mean, it does it or doesn't it I don't know, I don't know how a black actor would be received in India or in China, I don't know, it's something that is, you know, I don't agree with it or disagree with it. It's like, personally, I disagree with it. But on a business standpoint,

RB Botto 1:50:29
It's the unfortunate thing about the studio system and about big budget films is that there's a formula that everybody goes by, based on an actor how much an actor to sell in a foreign territory, there are certain actors of color, Will Smith obviously being one of them who you know, kills it kills it foreign. But there aren't a ton. And and this is the problem with the studio system is that it's everything is based on money. Whereas in the independent world, you can catch your movie, especially if you if you're guessing movie where you don't have distribution, yet to get you thinking about taking it to festivals or whatever Kasliwal the whole way you want. Yes, you can think in your head, it might have a better way of selling this. But a lot of times, directors and your director, you know, it's yeah, it's the best person for the part, right. And it's in the service of the movie.

Alex Ferrari 1:51:13
The bottom line is that the studios are in the business. They're there, they're not studios anymore. They're just Corporation, that's it, they're not the movie, they're not the guys in the 70s, or in the 80s, or anything before all of those have been bought by conglomerates. And they are about pleasing the widest audience possible, because that's what they're in the business of doing this the bottom line, and the independents or the smaller movies, they take all the risks because the risk is smaller. Look, I'm not going to spend $200 million. And there might be a risk that the lead actor because he's African American doesn't sell China, guess what, he's not going to get the part, right, because there's too much money at play. And it's I can't blame the studios for that, like, I've had $200 million on the budget. I'm like, I'm just gonna roll the dice and see what happens. It has to be strategic. So those are the kind of movies that studios are going to make and continue to make until the entire thing implodes, which might very well happen in the next decade or two, because all of us, because all we're seeing is 200,000,002 100,000,300. And by the time if like Spielberg said after a certain point, like watch a couple of these 300 million plus PNA movies die and knock out a studio, because Disney can handle a lone ranger every once in a while John Carver every once in a while, they've got Marvel Star Wars and Pixar, they're good.

RB Botto 1:52:33
They'll be alright, there'll be okay.

Alex Ferrari 1:52:35
But you know, if Paramount did it? Well, next thing, you know, I'm not the Paramount's of you know, punk, but right in the grand scope of the setup of big boys, they're not as big as they used to be. Right? And if they put up, let's say they put up a $200 million movie and they how would they make 50 bucks on it? It's gonna hurt.

RB Botto 1:52:55
And it's a cyclical business. I mean, like we said, we've seen the sea change, streaming has changed a lot of stuff Television. And by the way, we talked about the diversity issue. Television right now. I mean, it's fantastic. It's like I'm saying so yes, it is.

Alex Ferrari 1:53:10
He knows everywhere, African Americans are being told, Oh, hazing. I mean, it's so it's the Renaissance. It really is.

RB Botto 1:53:17
And you know, what, if, really, if this all comes down to it's just the studio system and everything like that, let them figure it out. And let's not get completely crazy about it, because the independent world is casting beautifully in which they

Alex Ferrari 1:53:28
Just did. But the studios are just a big target. They're the big target. So everyone always aims at the big target. So I get it, but you can't blame the studios for trying to be fiscally responsible. They're not operational. What

RB Botto 1:53:40
You said earlier about, like the Exodus movie, or Oh, horrible homie and horror. That's my story.

Alex Ferrari 1:53:45
That's just ridiculous. On a financial standpoint, you've now become so risk averse, that you are now clogging up the storytelling process and just being ridiculous, right? It's like, what was it after the whole thing is like, you know, okay, who's gonna be cast as Malcolm X now, Channing Tatum? I think he would be an amazing Malcolm X because he sells and you know, overseas, right? There's certain parts that are supposed to be that ethnicity, and you can't, regardless of the budget, you can go and have that answered. Thank you.

Host 1:54:19
Our next question comes from director Z. How do we encourage investors to support stories and experiences which are representative of various voices?

Alex Ferrari 1:54:33
If I may take the lead on that? Yeah. The way you get investors to do that is to show investors that you are physically responsible and are able to make money with your movies. And that's what a lot of filmmakers don't understand is they have to learn the business side of it. The reason why the word show business business has twice as many letters as the word show. There's a reason for that. You have to understand the business you have to be as filmmakers you have to be entrepreneurs, and you cannot just be a filmmaker anymore, that does not exist. Unless you're Chris Nolan, or I've got a studio deal, then you could be, you can be just, I'm just going to be a filmmaker. But if you're in the trenches down here, with me and RP, A, we have, you have to be an entrepreneur and understand the business side of it. So I guarantee you, if you made a 50,000 $50,000 movie that made $100,000, and then you made $100,000 movie, then a $200,000 movie, you're gonna have investors lined up. And you can prove that and you can prove that system works. Again, again, you're gonna have investors lined up, and you'll be able to sustain a career. And then we get into the topic of building a career, building an audience and selling to that audience. And that's a whole other conversation. But first, first things first is you have to think as an entrepreneur, you have to think about and a lot of filmmakers don't want to do that. They just want I just want to tell a good story will then go tell a good story, but you're not going to get to play in the big sandbox, you're not going to be able to play in with real big money, or $100,000 $200,000, or half a million dollars. Because at those levels, you better know what you're doing, because you're going to get one shot. If you do that, you'll never get a shot like that, again,

RB Botto 1:56:11
Totally agree on everything. I think that in this business, you need to know the business is no excuse not to know the business. We talk a lot about this on on stage or with RP, which is a monthly webcast that they do with the state states and community get asked this question a lot. I talked about it every morning, I get up, I read the trades. I know exactly what's going on in the business. I need to know what's going on in the business. To me, it's part of my job as a writer, it's part of my job as producer. It's my job. I don't act as much as I used to as part of my job as an actor. I need to know what's going on. Can you know what's being cast? I need to know where the movers are, who's doing what and whatever. From a business standpoint and investing standpoint, you need to understand what you're looking to do the ins and outs of raising financing. Okay. You talked about the fact that a lot of filmmakers don't want to do that. I always say to people, when people say to me, man, it's so tough out there. There are so many people trying to do the same thing that I'm doing. I go there are but guess what? You get a competitive advantage. Okay? No, you shit. Because most of them over here. No idea. So immediately if you know how to put together a plan, if you know exactly, you should be fiscally responsible, even before that, know exactly what your movie is going to cost, which a lot of people don't you say a few people go, Hey, have a great I have a script. It's fantastic. And you go, Okay, what do you want to shoot for? And they go, Well, you should have for one and we can shoot for 10?

Alex Ferrari 1:57:36
No, no, not that far.

RB Botto 1:57:38
Yeah. But you know, saying no. And what can you shoot it for? What can you reasonably beautiful, you have a chance to actually go out and raise that money. And then you could take something and put it in front of somebody and go, this is the reason why it's gonna cost a million dollars. And people could look at it and go, Oh, I see it. I get that. Okay. A lot of people don't understand that. If you do, you will have an incredible advantage

Alex Ferrari 1:58:00
Over the pack. I mean, and that's what I talk about an indie film hustle all the time is this specific thing, understanding every avenue that's for you. There's so many opportunities for filmmakers to make money today. So many, but it takes this magical word, it's work, work, that's the word it takes work, and it takes ballbusting work and it will take a year for you not to just make your movie, but to market it and sell it and build that audience and it's gonna take work and a lot of filmmakers just just want to make movies because that's what they told me in school and if I just you know, just go make my movie with my iPhone. I'll bet Harvey will pick me up and give me 10 million but it doesn't work that way. You have to you have to learn every aspect of the business you can and then then you can go after investors

RB Botto 1:58:49
Including marketing by the way

Alex Ferrari 1:58:51
Oh big time.

Host 1:58:53
Umm your best pick in sound editing they tuned in late let's rewind

Alex Ferrari 1:59:01
The there's no more tape sir. Um sound editing we mentioned a second ago I think it's between Madmax and Star Wars

RB Botto 1:59:09
Right Yeah, you were you back but I think this might be the area where it could go boy it could go either way. It could be the consolation prizes for Star Wars or it could be no that it could be the run for Mad Max and he's in

Alex Ferrari 1:59:21
It because Max is not gonna win Best Picture but Star Wars. Why is it constellation? Yeah, no, no, no, I was nominated. It's gonna be it's gonna be Star Wars. There's gonna be mad max. It's one of those two. I don't think it'll be in. Yes.

Host 1:59:33
And then this is our last is a comment question. They want your thoughts from note Lin. Why is the academy 96% white males over 60 voting on voting on everything?

RB Botto 1:59:49
The simple answer to it if I can jump. The simple answer to it is that you got to look at the long body when you're when you're if you win something or if you have been, if you if you wish to the earth for life, and if you're nominated if you're into life, right?

Alex Ferrari 2:00:06
We'll be right back after a word from our sponsor. And now back to the show.

RB Botto 2:00:17
And then there are other ways that you get in, you can get into the academy. These people have been in the academy forever, because they can't be taken out. So they've just gotten older. And back in Hollywood, 20 3040 years ago, it was completely white. If you thought it was bad, then you didn't like that it was pretty it was predominantly, I mean, completely Snow White, okay, and male and male. So all these people now who were in their 20s, and 30s, when they were first in the Academy are now 60 7080 and are in the academy. The problem is the bigger problem, besides the fact or, or let's say equal problem is that a lot of these a lot of people that are in their 60s 70s and 80s. They're not accepting the script and are watching the screeners. They're not watching the movies. This is a big problem, too, that a lot of people don't talk about is that they're voting, it becomes a popularity contest to that. Yeah. Oh, we love this guy. Oh, we love that guy, oh, slow and stop. I'm saying Sloan doesn't serve and say, Oh, we know him. We don't know this person. Okay? That's part of the problem. The Academy's answer to that is, of course, is too much flooded a little bit, we younger people and people of color watch or watch. Watching. I don't necessarily have a problem with that, if it's done, like we said at the beginning of the show, and I enjoy the jerk reaction. And not in a way that is sort of haphazard, where we're reversing the effect where people are going to vote just because of color, or, you know, whatever, that whatever their whatever the motivations are, we want people I mean, ultimately, at the end of the day, look, the Academy Awards, if you look at the history, the Academy Awards, there are some terrible pics with the people, you know, movies that have one crash, crash. Right? And go on all day, people who have won and everything like that, at the end of the day, I mean, look, it's an award show, it's never going to be perfect. This is not a thing, which you would want. At the very, very least, if you're going to have something like this, is you want a diverse body that actually folds on the art. Okay, and I don't think you have that all the time. I don't think you will ever have it

Alex Ferrari 2:02:24
Perfect. No, it's never gonna be perfect. We're gonna be perfect to be better. But it needs to

RB Botto 2:02:27
Be better than it is now. I think as we started to say at the top of the show, I know we're getting to the end of this show. I think that the way we're handling it right now, is not exactly the right way. I think that if we would have taken a breath, I think we will come up with a better way. Yeah, that's and that's where I think we're at, but to answer your questions, because people have gotten old that have been in for 20 3040 years done

Alex Ferrari 2:02:51
With the motor present. That's exactly the reason why it is and there just hasn't been a lot of, you know, minorities that have been nominated or gone in any other way. Because there's not a lot of minorities in general in the business, you know, you know, the non Latinos, Asians, African Americans. So it's, it kind of is what it is. It's kind of like, you know, trying to be a female director is rough as hell because it's the boys club. And it has been and I you know, I you know, I'm not feeling hurt, but I'm the one who wanna hurt locker.

RB Botto 2:03:22
Oh, now you see your face.

Alex Ferrari 2:03:27
I see a face to James gamma Zack. Okay, yeah. All right, Bigelow. Thank you, Kathryn Bigelow, you know, she are Yeah, her like Kathryn Bigelow is as a director, she, she shoots action better than a lot of a lot of middle directors. But there's, there's so it's just a closed club. And if I understand a Hollywood as general saying the studio system is closed, it's not open. They're not waiting for new ideas. They don't want new ideas. They want to rehash old ideas over and over over because that's safe. And that's just the way it is. So when you have to make a lot of ruckus, and make a lot of money to get any notice by the studio system.

RB Botto 2:04:06
Now what I will say is, it's turning it is what I was seeing the studies, like I said, like we just an outstanding young protagonist, even though they're white. So now we got to fix that problem. Okay, but but we're seeing an increase in female protagonists. The indie film, or what we said is that as getting more and more diverse, and the indie world indie film world thanks to war theaters, kicking back at the studio, saying we're saving more screens for indies, you know, wish wasn't happening five years ago, streaming deals, direct, you know, in theater on demand deals, these independent films are getting seen more than than they were five years ago. They probably have almost 20 years and a lot of ways since the Renaissance in the end, since 89. Yeah. Okay. So we're seeing more of that. The voice is going to be hard. Okay. We're seeing it in TV. We're seeing it with like I said, independent film. We're seeing it in the studies that it's fun with the increases it's going to happen, it's going to be much, much more difficult to happen in the studio system. Because what we said earlier, and that is money.

Alex Ferrari 2:05:06
I'll leave on this note, the world is changing so rapidly. And maybe not rapidly enough for most people, but it is changing so rapidly that there's a guy on YouTube. His name is cutie pie. Do you know PewDiePie?

RB Botto 2:05:21
Did you not know PewDiePie

Alex Ferrari 2:05:23
PewDiePie has 27 million subscribers he's the number one YouTube guy on YouTube. He has more followers and more eyeballs than all network television. Even more than the Big Bang, wow. He's on YouTube. He plays video games, and makes funny, funny noises.

RB Botto 2:05:46
I know who this guy is. Okay.

Alex Ferrari 2:05:49
That one day, and I hope it soon will start translating into filmmakers having that kind of power. And it will. And the people who follow quitting Tarantino who follow like I'm going to go see a Spike Lee movie, I'm going to go see Mark Scorsese movie, they're not going to be going to the studios anymore, they're going to be going online because that's what those guys are coming up now. And they are going to eventually, you know, I can imagine the Martin Scorsese page having 20 million people looking and waiting for the next mark Scorsese movie and he doesn't have to go to the studios, he doesn't have to do anything like that, because he has 20 million eyeballs. And guess what investors are going to come in because he knows that he'll get 20 million views right off the bat. And there's and then you can just start selling and it's there's so much opportunity. And we are a lot of times I wish I was like oh man, I wish it would have been around for when you know the internet started or when the cars got started or, or when computers first came out, we are in a moment in time that will be looked back on and go oh my God, I wish I would have been in this time. Because there's so much opportunity for filmmakers. I think there's more opportunity now than ever before. But it's about that learning curve. It's about teaching them and it's about taking the old and the established information and knowledge that's out there and updating the new generation with it, which is what both of us are trying to do with our platforms. And I guarantee you in the next 10 years, there will be a director in there probably is already that we just never heard of because they don't care to be known by us. They have all we got 5 million views, five minutes, subscribers, I make my living I'm making making half a million a year, making my movies. I'm good. There's a lot of guys doing that right now. Not on the feature sets, maybe then other content. But that's where everything's going eventually. So you know, and not only films, but TV do men that work in creating their own networks. And everyone out there has the ability to create their own networks and do everything. It's just a lot of other thing called work that you have to put into it.

RB Botto 2:07:51
Well, next thing you said it beautifully. And I'll just add, the only thing I'll add to it is that's why it's so important. If you're out there and you are it doesn't even have to be an average of so much space thinking about doing filmmaking. It could be I know people who have been writing in the South for 20 years who have formed close to the Sun sold a couple of things that got me, you know, everything's gotten to the point where they said you know what? It is this moment in time. It isn't that it's harder to get it done. It's actually easier to get it done. So what they're doing is they're writing material for themselves to film. They're going out and filming it. They are controlling their own destiny. They are making proof of concept films. They are quick. They're creating their own marketing. They're creating their own brands online on social media. And by the way, if you want to look about creating brand, okay, check out indie film. I'm not joking. I got a look what he does on social media. Look at the brandies bill, this came out of dust. Okay? You build it. I mean, you did six months ago, six months ago. Look at the following as a social media, look at the content he puts out there. Look at the output he puts out there. He talked about the dirty four letter word work. This is proof positive of it. It's the right place and the right time to be controlling your own material, creating a brand for yourself cultivating that brand cultivating relationship crowdsourcing of writing a book on film crowdsourcing before. People ask me all the time, they're like, I don't understand it. I mean, why would I want to go out and market to people? Like why would I want to do this, you want to stand out from shape? Get out there and do it. There really hasn't been a more exciting time. And it's gonna get more exciting

Alex Ferrari 2:09:25
As the technology gets cheaper and cheaper and the bandwidth gets bigger and bigger. It's It's just I mean, look at five years ago. Look at five years ago was night and day five years ago, between 1970 1975 NASA. Yeah, between 1970 1999 so much, it really has gone into hyperdrive after 2000. Really, because I mean, I remember 2005 You couldn't even there was no YouTube, you know, so in the last decade, the last 10 years how much has happened and in the last five years So much has happened with the technology with cat. I mean this thing. I mean, seriously, people are shooting movies with this, you know, tangerine was made with this. And you know, before people go, I'm gonna go make a movie with an iPhone, that man, that was his fifth feature and he knew exactly what the hell he was doing. So don't think you're just gonna grow, have an iPhone, go make a movie, there's a lot of work that he put behind. That doesn't mean

RB Botto 2:10:18
Don't go out and do it. The point of the matter is learn that learn. And don't expect that you don't have success. But the thing that you could cultivating that brand cost is owning a every part of it. It's like making contacts. It's like it's, you know, making connections, creating all these things. Take time.

Alex Ferrari 2:10:38
I'll leave with this. RB I think you tweeted me originally, maybe I think originally you tweeted me after a few listen to Suzanne's podcast. Yes, yeah. So I had a podcast with a mutual friend of ours, Suzanne Lyons. And he, he tweeted me he's like, Hey, man, love what you're doing. I'm like, Oh, great. And I knew what stage 32 was. And then we started building relationship got him on the show, we started building a friendship. And but that took time. It didn't happen overnight. You know, we're both busy guys. We're both doing that. It's been like, what, four months since we've been talking. For the first time we are face to face, but we've been talking a lot. But that's the kind of relationships that you know, were rebuilt. And that's something that they have to understand. They have to learn how to build these relationships, and these connections with other people in the business and everyone helping each other. But it takes time to do build that brand up, build that value up. So you can give that value to other people and help you move forward

RB Botto 2:11:34
And and create champions of who you are and of your work. And by the way, they're mutually exclusive. Yeah. I realize yes, yes.

Alex Ferrari 2:11:46
I like the person but not like,

RB Botto 2:11:49
Mutually exclusive. But it better if they go in tandem.

Alex Ferrari 2:11:52
Yeah, yes, yes. Yes. So thank you guys. Again, who

RB Botto 2:11:55
You are, because some people might have come in late. Yes,

Alex Ferrari 2:11:57
I'm Alex Ferrari. I'm the founder of indiefilmhustle.com. We teach you how to survive and thrive in the film business. I do everything myself, right now currently. So I haven't read indiefilmhustle.com. And we also have right now currently the number one filmmaking podcast on iTunes, indie film hustle podcast, where I do two episodes a week, because I'm nuts. And we're here to help. And I'm trying to give you guys as much real information about the film industry as possible. Because I think there's very few sources they 30 to us are, you know, few of the sources that actually tell you how it is. And the reality that they don't teach you in the school and in the in the schools and in the schools. But you learn on the street and through pain in blood and sweat and tears as what, you know, we've gotten where we are. So that's who I am.

RB Botto 2:12:48
I started six months ago, I urge you to check out this site to check out his social media to just see what he does and how he gets himself out there and how he interacts with people. Thank you port. I'm Rich Batto. People know me as rb I run stage 32, which is the world's largest platform for connecting and educating film, television and theater creators have many people worldwide. I'm working screenwriter, actor, producer, voice actor, and author. And if you're in the industry on any level, or you're a filmmaker, an actor, screenwriter, producer, cinematographer crew, wherever you are, go to stage 30 two.com. It's like LinkedIn meets Lynda, which is the biggest educational platform on the web. For film creatives. Takes a half minute to set up an account and it's free. So I hope to see you on there. If you do join, you'll get my mug on your wall. Be sure to say hello.

Alex Ferrari 2:13:35
It's awesome. Guys. It's up. What are these been able to do with say, sir two is pretty remarkable as well. So yeah,

RB Botto 2:13:42
I think I was coming all the way down here. It was here at the stage. Social media, so I know well for saying thank you. Thank you so much. Over there. And thank everybody on Periscope. And everybody who's watching this broadcast will be on the indie film, hustle podcast will

Alex Ferrari 2:13:58
It will be podcast. Yeah, we put it on the podcast.

RB Botto 2:14:00
It'll be on the stage 32 blog, and on YouTube as well. And on YouTube as well. Yep. So plenty of places to watch us drone on for now, two hours and 11 minutes. In case you wanted to watch us again. So on that note, have a great night. They have a lot of fun with the Oscars.

Alex Ferrari 2:14:17
Man, I really loved doing this with RB. It was such a thrill and a lot of fun to just sit back and talk shop, talk about the business. Talk about the Oscars, and I hope we clarify a little bit or at least our point of view of what's going on with the Oscars, diversity issues and all this kind of stuff. I think everyone's going a little crazy with it right now. But I think it is a problem. And it's something that hopefully everyone at the academy and everyone in Hollywood in general are making strides to get this this situation as far as diversity bettered and get it to a better situation. And I know it's a lot better than when I was coming up. And it's a lot better than it was years ago. So hopefully, going forward. It's going to get even better and better for all Voices from all ethnicities from around the world to be seen, not only in the Oscars, but in the film industry as a general statement. So, hope you guys really enjoyed this. And if you are listening to this right now oh my god, you guys hung in there. And I really appreciate that I really, really do guys. So thanks again so much. Don't forget guys to head over to filmmaking podcast.com And leave us an honest review really helps the show out a lot to get the word out to all the people that we're trying to help. And all the filmmakers we're trying to help with indie film hustle and the indie film hustle podcast. So, guys, I really hope you enjoy the Oscars. I'm hoping to do this every year I'd like doing this Oscar special thing. It was a lot of fun. So it just gets the film geek out of me. So thanks again. As always guys, enjoy the Oscars. Enjoy the show. And remember, keep that hustle going. keep that dream alive. And I'll talk to you soon.

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IFH 049: How to Pitch Your Film Like a Pro with Stephanie Palmer

Ever wanted to learn the dark craft of being able to pitch your story idea successfully? Stephanie Palmer has made it her life’s mission to help people do just that. Stephanie Palmer is a former MGM Pictures executive and best-selling author of the book “Good in a Room: How To Sell Yourself (And Your Ideas) And Win Over Any Audience

Stephanie Palmer was the Director of Creative Affairs for MGM where she supervised the acquisition, development, and production of feature films. During my time at MGM, she was named by The Hollywood Reporter as one of the “Top 35 Executives Under 35.” Prior to MGM, she worked at Jerry Bruckheimer Films.

She has heard thousands of pitches. She knows how to and how not to pitch your screenplay or story idea. She worked on films like Legally BlondeArmageddonCon Air and was even on an intern on Titanic, there’s a very inserting story there.

Learn how to pitch your screenplay like a pro with Stephanie Palmer.

Right-click here to download the MP3

Alex Ferrari 0:51
Today guys, we have Stephanie Palmer on the show. She wrote an amazing book called good in her room, how to sell yourself and your ideas and win over any audience. She is a very, very cool lady. She's has a heck of a bunch of cool stories we talked about being an intern on the set of Titanic, which she was also a drug mule, or a mule, not a drug mule, but a mule of some sort. We'll go into that story later. She's also worked on amazing films like Legally Blonde one of my favorite Armageddon, Con Air and also work for Jerry Bruckheimer pictures where she got a lot of experience as well as being a director of creative affairs at MGM, where she listened to 1000s of pitches over the course of her career where she then decided that this was a space of, of the of the film industry that needed real help, because people really had no idea how to pitch themselves, how to pitch their stories, how to pitch their screenplays, how a director could pitch their their vision for a film, all of those things. So she put it all together in a book, and has now made it her lifelong mission to help people not only filmmakers, but people to help show them how to sell and pitch their ideas. Now one thing that went little bit wrong technically on this episode is I was barely able to get Stephanie on the phone. She's very, very busy. And I was only able to get her over the phone. So the audio quality is going to be a little bit less than you're used to, but still very acceptable. But the information on the show is remarkable. So sit back and enjoy my conversation with Stephanie Palmer.

Stephanie, thank you so much for being on the show. I really appreciate it. Can you tell me a little bit about how you got in the business?

Stephanie Palmer 2:36
Sure. I started as an unpaid intern on the movie Titanic when I was a senior in college. And then I moved from that job to being an assistant at Jerry Bruckheimer films. And I worked on movies like Armageddon and enemy of the state and conair. And I worked, I was Assistant to the President. So we were involved in all aspects of development and production. And then I moved to MGM as an assistant, and then got promoted to the story editor where I was in charge of supervising the staff of readers, and making sure that all the scripts that came into the studio were properly handled. And then after that, I got promoted to being the director of creative affairs, where my job was basically to help determine which projects we wanted to purchase, develop and produce. So I read lots and lots of screenplays and heard lots and lots of pitches.

Alex Ferrari 3:29
Okay, now, with now, you just dropped that little bit like you were an intern on Titanic, so I'm not gonna let that go. Please tell me a little bit about that experience.

Stephanie Palmer 3:44
Well, I can tell you that my first job on that was to drive boxes that I was not to open over the Mexican border. Because I look like a nice innocent girl from Iowa, which I am and I think the production staff thought, Well, she's not going to get stopped by Border Patrol. In retrospect, I never should have done that and I would not do that again. But as I was a college student and desperate like wow, I don't know anything. I'm going to be on this giant movie how exciting I'll do whatever they asked me. That was my first job.

Alex Ferrari 4:19
Wow, so you were meal basically?

Stephanie Palmer 4:22
Pretty much Yeah, I don't I truly don't know what was in the boxes. But it was very clear I was there you don't know what the No, I have no idea. Yeah, no.

Alex Ferrari 4:34
And I had a few friends of mine who worked on on Titanic too, and I and I've heard the legendary stories of Mr. Cameron and and you know how he was back then. I'm assuming you can concur.

Stephanie Palmer 4:48
Yes. I mean, the funny thing was is I one of my jobs was also to be in the production office and just be basically like a runner or anything that they needed and so I did my best to just disappear When I'd be there unless there was something that was needed, and it was pretty amazing to get to sponge in that information and see how decisions were made, to see who whose opinion was listened to, and who was ignored, just to be sort of in that pressure cooker of so many decisions happening. I mean, there was so much at stake. At that time. No one thought they were making a huge, financially successful movie, everyone thought that it was going to be the most expensive movie ever made. You know the bombs. Right.

Alex Ferrari 5:31
Right, right. Yeah, I've heard I've heard. I mean, we've all studied and know that story quite well. But yes, it's so interesting to hear. It's so interesting to hear from from somebody who was actually inside the belly of the beast. So Young like you just starting off like you were a seasoned pro in the belly of the beast, you were a innocent little lamb.

Stephanie Palmer 5:50
Yes, I was totally innocent. Don't misunderstand me that anyone was consulting my opinion on certain things? I mean, maybe what kind of cups we should have, you know, in the coffee machine or something. But was I physically there? And did I get to witness you know, get to be on the giant set, where on the water where one side looks like the Titanic. And the other side is a giant construction site with the big, you know, industrial cranes and elevators, and all of the extra speaking Spanish and they're beautiful, you know, Titanic gear, playing cards and drinking soda and whatever.

Alex Ferrari 6:32
So I mean, so you go right from Titanic, then I guess you go to another small company like Jerry Bruckheimer, which is, you become an assistant there. And you tell me what you learned while being at that company, which is obviously in its in its heyday. And he's still very big, obviously today. But there was a moment in time for about 20 years to serve more than Jerry was making some of the biggest movies going out in Hollywood. So how was it? How was it? What did you learn from that experience?

Stephanie Palmer 7:04
It was fascinating. The best part of my job was that I got to listen in on phone calls. And it was my first experience, realizing that it's a common Hollywood practice where executives would have an assistant and the assistant is listening in, you know, on both sides. So there'll be two people having a conversation, but there's actually for people listening in that that's standard practice. But it was fascinating to me that I got to really listen into all the negotiations and all the pitches and any, you know, rolling calls and placing calls for my boss, and just really getting to see how deals happen at that really high level. Because obviously, I mean, at that time, but still is definitely the case. People want to be in business with Jerry because he gets movies and TV shows made at a very high level at a very high level. People want to work with them.

Alex Ferrari 7:55
Oh, absolutely. Yeah, I remember the first time I was on a call with an executive. And that happened to me, like the assistant just like, you know, hey, Tom, did you get that and just then I'm like, What the hell just happened was tying

Stephanie Palmer 8:10
in the charade, it's so silly. That's a charade that people pretend that the person isn't listening in but they both know that they are and it's so silly, but

Alex Ferrari 8:20
It is. Now while you were at a Jerry Bruckheimer his company, did you hear any pitches that actually that we that turned into a movie that we might know or have a TV show that might know?

Stephanie Palmer 8:30
I'm sure. Remember the Titans was pitched while I was there. Coyote Ugly was pitched while I was there. Is it called down on under I'm thinking there was a Scott Rosenberg kangaroo project. From my head, whatever that one was,

Alex Ferrari 8:49
that was pitch Jerry was Jerry McDonald was in that right?

Stephanie Palmer 8:53
Yeah, that one. A lot of TV division was basically just starting at that time. So I mean, they just kind of exploded out of the gates. So a lot of TV shows were pitched during that time. And they just have a huge development slate. So there were there were always multiple projects that you know, from deep development, development, pre production, in production and post production basically all happening at the same time.

Alex Ferrari 9:22
So you know, I mean, you have exactly as I say, at an early part in your career, you had access to basically the upper echelon of Hollywood, essentially, whether you being an intern or an assistant, you were you were playing with the boys not maybe at their level yet, but at least you would there you were a fly on the wall, and that must have been invalidly.

Stephanie Palmer 9:41
So it was, it was an incredible experience.

Alex Ferrari 9:46
Now, let me ask you a question, you heard 1000s of pitches, I'm sure 1000s and 1000s of pitches over the years. Why do some pitches connect and others don't? Is there a secret sauce or some sort

Stephanie Palmer 9:59
I think There are some things that people do well when pitching that anyone can implement. And it doesn't matter the kind of project that you have, I mean, some pitches, some projects are naturally more easily pitched. You know, a lot of comedies are generally easier to pitch, or movies that are simpler in plot than character driven pieces or multiple storylines that are, you know, interwoven project like, a lot harder to give a verbal pitch for. But for any project, one of my simple the simplest piece of advice, but that so many people neglect to do is to lead with genre. So if you're going to give a verbal pitch, it's that genre that gives context to the listener. And without that crucial piece of information, it's easy for the person who's hearing the pitch to make incorrect assumptions about their story and get confused. So for example, the writer tells me that he's got a story that involves the CIA, I could assume it's a thriller, like Three Days of the Condor, when it's really a drama, like the Good Shepherd or a comedy, like Meet the Parents. So simply saying My project is a romantic comedy, or my project is an action thriller, is the first, my first tip, it's so simple, it's those it's something that anyone can do. But it's shocking how rare that is.

Alex Ferrari 11:32
Really, people just going into their story, and that tell you the context of their story, because they forget it. So

Stephanie Palmer 11:38
thriller, and spy is a spy, there's a spy, they start talking all about the spy, and then the spy start. So you either think it's a drama or a thriller, or a comedy, but then whatever you think the character starts acting in a really ridiculous way. You're like, What are they talking about? Why are these people dying? I thought it was a comedy, or vice versa. And so just simply describing the genre at the beginning is key.

Alex Ferrari 12:02
Okay, now, are there beats in a pitch? Like, is there a pace that you should follow? Is there some sort of code like, you know, obviously, there's a structure for screenplays? Is there a structure to a pitch?

Stephanie Palmer 12:13
There can be if it's not one size fits all, because obviously, projects are so different. I'm looking for a pitch to be memorable and repeatable. Because it's extremely rare that the first time you pitch a project, someone says, Yes, I want to buy it. The way that projects are purchased is that you pitch it to one person, maybe you pitch it to a producer, and the producer says, Oh, I'm really interested. Okay, now let me take it to a financier. Let me take it to a studio and they re pitch it. And then the studio executive, you know, Junior studio executive says, Okay, let me pitch it to my boss, who's the president of the studio. It's like, you need to have something that's repeatable, and memorable so that if someone's hearing it for the first time, they can say, Okay, I got it, I'm going to go re pitch this to someone else on my team or someone up the chain.

Alex Ferrari 13:00
What you just explained, sounds just torturous. All the bureaucracy that goes on to like, I gotta be this guy than this guy. And this guy, and this, you might have to be pitched this thing 1015 times

Stephanie Palmer 13:12
before if you're 110 50. I mean, 100. Yeah,

Alex Ferrari 13:17
yeah, you're right, because you're constantly pitching to the actors you're taking pitching to different. Yeah, I guess you're right. Any actor

Stephanie Palmer 13:22
you know, you should be in it. Here's why other executives financier's, that's a huge process, the marketing department. I mean, all the way and, and at the end, a lot of times, if it's a really good pitch, it's that same pitch that's frequently used in the trailer to pitch the movie to a potential audience.

Alex Ferrari 13:43
So pitching is basically a skill set that most people don't have. And it's probably one of the most crucial in filmmaking in general,

Stephanie Palmer 13:52
I think it's the second most crucial, I think, one you have to be able to write if you're a writer, you have to be able to write without that. There's nothing. But if you have that skill, and that talent, the next most important as far as having a successful career is being able to pitch effectively. People who are good in a room, like if there's two people who have an equal equally, beautifully written script, the person who pitches it more effectively, their movie is going to get made, they're going to get hired.

Alex Ferrari 14:20
It's all about marketing. And this is just another form of marketing, marketing. The idea of is you're basically marketing the idea, exactly. pitches. So how long? How long do you have as a general statement, to grab someone with a pitch? Do you have 30 seconds? Do you have a minute or before they just start tuning out? Like how long do you really have to grab somebody or is it just varies per person, I guess.

Stephanie Palmer 14:48
I know that I don't have a specific number. I feel like it's under 90 seconds. I mean, it's amazing how long 90 seconds can be like for example I'm going to be leading the pitch conference at the American Film market this Saturday, and just this week have been reviewing, so anyone who wants to pitch from the stage submits a video. And to me, and then I review them with this other panel, and we decide who's going to pitch from the stage. And those pitches are limited to two minutes. But it is amazing how long two minutes is. I mean, it is so hard to pay attention for a two minute pitch.

Alex Ferrari 15:29
Yeah, absolutely. That's sad many, many, many film festivals watching the short films sometimes and you just features and use like, Oh, my God, just stop. With this is the longest 20 minutes longest five minutes of my life,

Stephanie Palmer 15:47
right? And you You want it? Yes, you want it to be great, but two minutes can be very, very long. So the goal for an effective pitch is really to pitch it as simply and as short as you can make it. That still conveys the idea clearly.

Alex Ferrari 16:05
Now, what's the what most turns you off about a pitch?

Stephanie Palmer 16:12
I mean, if there's nothing that makes you care about any of the characters or want to find out what's going to happen. I mean, I think the surprising thing about a lot of pitches is just how, when you that the people are so close to their project, they love it, they know it so well, that they have lost perspective on what someone who's hearing it for the first time needs to know to be able to understand. I mean, a lot of pitches are totally incomprehensible. They're all over the place. You really can't say I have no as someone will finish pitching, I'll be like, I have no idea what you're talking about. Who is the main character? What is the setting? What happens in the story? What happens in the beginning, middle and an end? There are a lot of in No idea.

Alex Ferrari 16:58
Because Because writers they just they just know the story so well that they assume certain things that they're pitching, and forget those little details.

Stephanie Palmer 17:08
And it's totally understandable. Yeah, completely, it's totally understandable. Because you're so close to the characters, you're so close into all the details. But you forget, you know the characters so well. But the audience or the person listening is hearing that for the very first time.

Alex Ferrari 17:24
Right, exactly. Now, this is something I know a lot of people don't do. And I'd love for to get some insight from you what they should do. What kind of research should a writer or filmmaker do on a company or an executive before they pitched the story?

Stephanie Palmer 17:40
Great question. This is so key. So key to having a successful pitch. It is figuring out basically, any individual company studio production company is looking to replicate their past success. So if they have had a movie or TV show that has done really well, the more that your project can be, if it's in a similar genre, that's great. If it has a similar main character, or millea, or budget range, even anything that's similar to what they have done in the past that has done well, it's just going to increase the odds that your project will sell. It doesn't mean that they're looking to make the identical movie again, although, frankly, sometimes people are, it's more like, it's more like it's more like, okay, they really figured out how to market this indie thriller, or they really figured out how to market this mainstream High School comedy. And so they know what that audience is looking for. They know the channels to get this out there. They know what it takes. And so they already are looking for Okay, we figured it out what this one now where some worth another project that we can, you know, release next year at the same time for the same audience that's going to deliver the same experience that this previous success did.

Alex Ferrari 19:08
So a lot of times people just go ahead. No, that's a lot of times a lot of people will, you know, some people I'm imagining would have at some point in time have pitched horror movies to Disney.

Stephanie Palmer 19:20
Oh, absolutely. Definitely. Definitely. And that's just lack of research. Yeah. And so it's figuring out what has, what has this company done in the past? What do they currently have in development? Anything that you can find out about the specific people that you're meeting? One of the questions that I like to ask in a meeting is what's something that you're excited about this year, or something, you know, a sort of open ended question that gives the executive or the producer that you're meeting, a chance to brag about something that they're working on, you know, like, Oh, we just made this big deal with this project. I'm really excited about it, but it also gives you an insight into what's working well, for that person.

Alex Ferrari 20:05
We'll be right back after a word from our sponsor. And now back to the show.

Stephanie Palmer 20:15
So if there's a way for your project to have similar themes or similar budget or similar timeframe, or any of the aspects, you know, you can tell what's important to the person by asking them to brag about themselves, basically,

Alex Ferrari 20:32
that is a beautiful tip. It's a really, really beautiful tip because that is anytime you can have somebody that you're trying to pitch feel good about themselves and talk about

Stephanie Palmer 20:45
they're just gonna like you, you know, you're getting them like you because you're making them feel good about themselves.

Alex Ferrari 20:52
It's it's, it's communication one on one, but it's something that a lot of people don't do. So can you talk a little bit about the business side of being a writer, a lot of writers just like, I just want to write, I just want to this, you know, I just want to tell my story. I don't want to get into the Hollywood business side of stuff, I'm like, well, then you're never ever going to make it as a as a writer or the filmmaker. So can you talk a little bit from your perspective of writers, because I know you work a lot with writers, what they should do, how to they structure their career, what house should they come out to the town? What kind of projects should it things like that.

Stephanie Palmer 21:30
I'm happy to talk anything business, I'm happy to talk money, any anything you want to talk about. I'm happy to talk about it. For me, for writers, the biggest mistake that I see many writers who want to break in do is that they have a number, they know that they need to have more than one project, or a lot of people know that. So which is the case, you definitely need to have, at minimum two to three really polished projects before you start marketing yourself and really try to break in. It's not a business where you're one, it's going to be a one hit wonder, like people always say to me, oh, I'm willing to be a one hit wonder, I want to be a one hit wonder. But that really isn't possible. It's too competitive, it's too competitive. And people need to know, agents are only interested in working with people who are going to have enough longevity and enough projects to be able to sell multiple projects. Because the first projects rarely sell for very much, the agent makes very little money at the beginning. So they want to know, oh, I'm going to be this with this person and representing them over a period of years and a number of deals to make it financially worth me investing in this person. So there really isn't the way to do it as a one hit wonder, in general. But as I was saying before, the biggest mistake that I see a lot of people make is that they write a bunch of different projects in different genres. And also different mediums like they might have a TV show, they might have a reality show. They also have a indie thriller, and they have a studio comedy. And they believe, or they think, Okay, this is really going to show that I have a lot of range, and I can write a bunch of different things. But unfortunately, how that is perceived is more like the jack of all trades, master of none. And that executive the decision makers who are hiring writers want to hire specialists, like they want to hire the person who knows everything that there is to know about comic book movies for their comic book movie, or they want to hire the person who has watched, every horror movie knows the ins and outs of everything that's coming out in the future has been done in the past, what are the classics and make sure that their horror movie really delivers for that, you know, the horror fanatic audience, they don't want someone who they're not looking to hire someone to write a bunch of different projects, it's really the way to break through is to be a specialist in one area. So I recommend that people develop multiple projects in a similar genre. They don't have to all be identical, but at least closely related so that they can show that they have a specialty. Then when they break in, and they've they've shown that they have the facility and expertise in one area. At that point, it is so much easier to branch out and do something else. But you can't try and break in with a wide variety of genres and mediums like it's it's different. It's a different business. It's a different career path to become a TV writer than it is to become a film screenwriter.

Alex Ferrari 24:37
Oh absolutely. It's two different worlds what TV writers are, guess I would imagine that well TV you work a lot more like you You have a steady paycheck. If you're if you're on a show as opposed to screenwriter. Maybe one year you get paid maybe the other year a

Stephanie Palmer 24:54
different model. Yeah, it's a different model, but also the TV writing is generally done in the US. First, like it is an office job where you go to the office and you work with a team of people, whereas screenwriters generally work by themselves at home or, you know, maybe they have an office space, but they're working solely on their own. And on a project that has a long timeframe, whereas TV is tight deadlines, working on a team in an office, extremely intensely.

Alex Ferrari 25:23
Right, exactly, exactly. Yeah, that's a good point. Because I think a lot of filmmakers and writers in general make that mistake, like I'm going to, as a filmmaker, you're like, I'm going to make a comedy. And I'm going to make a horror movie that I'm going to make an action movie and you send it out, and people are like, well, what are you like you? You can't do that just yet.

Stephanie Palmer 25:40
It's not Yeah, and that agents don't know how to sell people who have a bunch of different projects. So it makes them less interested. And something that a lot of people say to me also is like, well, but I don't want to be pigeonholed. And I found that. But I say, why wouldn't you want to be pigeonholed, that means that you are known for doing something really, really well. And likely you are paid extremely well. Like the people who are known for doing something very specific, like whether it's the Michael Bay or its David Mamet or any Guillermo del Toro anyone, anyone who you can who has an identifiable niche or brands you're like, Yeah, but people keep coming back to that person. They keep offering the movies, they keep offering them more and more money to do movies in that genre. It doesn't mean that you always have to say yes to those things. But wouldn't you so much rather be in that position where you're turning down work because you have this great reputation in a particular area? then having no one want to work with you and not having any jobs? Because you're worried about being pigeonholed?

Alex Ferrari 26:48
Right I'm still looking forward to the Quentin Tarantino comedy slap.

Stephanie Palmer 26:57
I will be doing that as well.

Alex Ferrari 27:00
I think I think people could argue that a lot of his movies are a little bit

Stephanie Palmer 27:05
comedy. Absolutely.

Alex Ferrari 27:06
He's is he is a he's a wonderful comedic writer. But I want like a Naked Gun naked go. kwinter Geno's, Naked Gun that I would I would you know, Tarantino's airplane, you know, that's what I'm looking for.

Stephanie Palmer 27:23
Someone will make a short of that and put it on YouTube, I'm sure.

Alex Ferrari 27:27
I'm sure I'm gonna be a perfect example. You said Michael Bay, like, I mean, Michael Bay is Michael Bay. And he is he's, he's great. As well at what he does, he makes amazing pretty pictures if you like, and as a filmmaker, you don't like him as a filmmaker. At least he is known for doing that. You can argue that his images are just stunning. Like what he they are on the screen. They're stunning. And there's nobody there. Honestly, there is nobody else in the business who does what he does. Like they call it Bay ham. It's an actual term for it. You know, it's like it. You know, when anytime you get like a Terran Tino is, you know, when you get to that level of specialty. And you know, Woody Allen that it will it will the Allen asked Robert? Yes, yes. You know, then you have arrived at a certain level in your career where like, that's a niche. That's that's the specific thing they do. And now you know, I mean, look at Spielberg for God's sakes, we start off in a horror movie, basically a thriller with Jaws, and I blew him up. He did a couple before that, but, but duel was similar. And then he kind of branched off into other things. But it took him time to get out of that. And then we will talk about 1941. Because he doesn't want to talk about 1940. So let me ask you, what inspired you to create good in a room and give back to writers and filmmakers? Well, I

Stephanie Palmer 28:49
had been an executive for a number of years, and I felt I had gotten to work on all these different projects. And I really liked the production process. And I loved the development process. But the life of being a studio executive is very stressful. And there really are breaks. I mean, it's a it's a job where you have to be on call 24 hours a day, and I just sort of saw my future and thinking, How much longer do I want this to be my day to day existence? And I knew that the end was coming. It wasn't something where I said, Okay, now I want to move up and be, you know, work my way up to being a studio president or CEO, something like that. That was it just came to a point where that wasn't the lifestyle that I wanted to have. And so I was thinking, well, how can I take this experience that I've had, and take the best part of my job, which is working with writers, that's the part that I love and would do all the time anytime? How could I make that what I do on a day to day basis, and so I thought about it for a while and took some business classes and decided that I would start a consulting firm so when I left MGM, I started getting a room It's now been almost 10 years, which is hard to believe. And I

Alex Ferrari 30:05
You're 21, aren't you?

Stephanie Palmer 30:07
Yes, I am absolutely. I I'm aging backwards. I so I started working one on one, just coaching writers who were pitching projects. And out of that I was interviewed on some TV shows and got a book deal. And so I wrote my book, also called good in the room. And that was published by Random House. And then it continued to expand my consulting business and now have created some online courses. Just because I wanted I knew that one, I can't consult with everybody that wants to just because I'm one person and you know, it's not a scalable business to work one on one you can only I can only meet with so many people in a day. And then that I also wanted to make the information that I share in console's in helping people pitch more effectively and sell their scripts that I wanted that to be available to people wherever they were in the US, especially if they didn't live in Los Angeles. And for a lot of people. I know living in Los Angeles isn't possible, but they still want to get their work considered. And so I've created an online course, that is called How to be a professional writer. And it is a series of videos and ebooks that people can work through to really see how projects are sold, what they need to do to get their work considered.

Alex Ferrari 31:28
Very cool. Very cool. Not Can you tell me a little bit about because I saw, I saw online a video of yours that you were talking about your experience pitching good in a room to the publishers talk a little bit about that experience, which is ironic, but yet very entertaining.

Stephanie Palmer 31:46
Well, so I was interviewed on NPR, the business, which is awesome show that's still going on, it's still on the air, or on the radio. And after I was on the business, I got a phone call from an agent, actually one of the biggest book agents in the world, even though I didn't know him. And he said, You know, I think that what you have is worthy of being a book, I think you should write it, why don't you write a book proposal and then come to New York, and I think I can help you sell it. I was like, This never happens. But amazing, great. Okay, I'll do it. And so I ran out and got every book about how to write a book proposal and put together my proposal and went to New York, was all excited and got into the first meeting with publisher and they were asking me, you know, like, sat down on the couch in the meeting. And there's the executives, and they're like, you know, so tell me about your book. And I just totally froze, because I had not ever been in the position of being the writer actually pitching. I was always the person on the other side of the desk, asking him questions of the writer. And so even though I, obviously my book is called good in a room. In that first meeting, I absolutely wasn't, it was mortifying, and then I went back to my hotel room and got my act together and was like, Oh, my gosh, that's horrible. And thankfully, I had other meetings that week where I, you know, focused on, I got my materials together, and I then was able to deliver a good meeting. But it was kind of a shocking role reversal that you would think I would have known ahead of time, but it all happened so fast that I just, I was caught

Alex Ferrari 33:25
off guard. You were caught off guard. And then thank God your books around now to help people like

Stephanie Palmer 33:33
I can go back and read my own book The next time to make sure that I prepared. Exactly.

Alex Ferrari 33:41
So I'm at it when you were at MGM, you were basically the gatekeeper, right, the first level of getting movies made, right. Yep. So are there Can you tell me any funny stories of a pitch that you were just like, what is this?

Stephanie Palmer 33:58
Well, there were certainly people who would come in costume. There was one gentleman who came in wearing only a diaper and holding a large samurai sword. That standard out.

Alex Ferrari 34:10
I love that. I love that movie. By the way, that's my favorite for samurai sword movie.

Stephanie Palmer 34:19
There also was a couple brothers sister writing team who were pitching a romantic comedy and they were acting out the main characters until the point that they were leaning in for a kiss. Oh, um, they didn't kiss but it was extremely uncomfortable. There also was someone of this poor gentleman who was so nervous and I think he'd been drinking. But he left he was so nervous and sweaty that he left a writer shaped sweat stain on my couch.

Alex Ferrari 34:57
Brilliant Yeah. room the second edition.

Stephanie Palmer 35:04
It would be called Bad in a room. Yeah, bad in a room? Yes, it's

Alex Ferrari 35:08
a sequel bad in a room. Wow. So I'm assuming that people that come in and costume, that's not a good sign, or is that have you have you guys gotten the job?

Stephanie Palmer 35:18
I mean, it's funny. I generally don't like gimmicks like that. I mean, I think because really you're especially at the studio level, you're going to, if you hire this person, it's going to be for, you know, a minimum of about $100,000, you're going to be working with them over a year, it's not like you just buy their project, and then say, Sayonara never talked to them again, you're going to be developing the project with this person. And so you want them to be a professional. So in general, I'm not a fan of gimmicks. But there are times and there certainly are stories of people who have brought in some sort of Prop or video reel or something that really tells the story in a unique way. So it's not that I'm so I can't say no visual aids ever. But in general, things that are gimmicky don't really, in my opinion, don't really help the the story you want, you want to be able to tell the story in a really compelling way that the executive can see the movie and then say, yes, this is a movie I want to see.

Alex Ferrari 36:20
Now, you brought a good point up when you said video reel, Are there times where people come in and use video as a pitch tool. Like they literally just play a DVD of a story either. How would we send proof of concept? Is it done talking? Is it animatics, what

Stephanie Palmer 36:38
all of the above is visual aids, if they have any sort of animation, or there's some sort of creature or they want to show visual, a sense of, especially if they want to direct certainly that's even more common. But but but people are doing more and more demos to prove the concept that they're pitching. This is also kind of a slippery slope. Because especially at the studio level, people have such high expectations for production value that even though it may be amazing, and it is amazing the things that filmmakers can do you know, from their home computer, it may not live up to what a studio can do, because their budget is just so obscenely high for creating, you know, a trailer or proof of concept reel or something. But there definitely have been people who, who can create something that's really compelling. And they they need to show it in video for a movie to get made. And that does happen with some frequency certainly.

Alex Ferrari 37:39
So I, I don't know if you knew this, but I come from a post production background. And I've been a VFX supervisor and post supervisor and all sorts everything in posts I've done at one point or another. And in any filmmakers many times will, you were saying the high level of production value. They a lot of independent film that tried to do visual effects, they'll do them and they'll try to be so ambitious with it. And I keep telling them like, you know, sometimes I get this conversation of like, Alright, so I have this shot. Did you see that shot in Avengers? I'm like, you need to stop right there. You can't afford craft services or the coffee budget Avengers. Okay? Let it go. You need to do something that's within the realm of doing what you can do very, very well, as a beautiful mind to be so ambitious, you know, I would rather be able to hit a nail on a hammer really, really well and try to build the house by myself beautifully

Stephanie Palmer 38:35
said, totally support that. Yes. Second.

Alex Ferrari 38:40
So, um, are there any final advice you would give on delivering an amazing pitch?

Stephanie Palmer 38:48
Um, let's see. I will say that. Um, well, one thing that is super common, that is also easy for people not to do is don't give a positive opinion of your own work. So for example, this is a great story, and you're gonna love it. I mean, how many times have you heard that right? Or this is gonna be amazing, right? So just like every parent, including me thinks their child is brilliant. And every dog owner thinks that their pet is adorable. It's expected that you are a fan of your own work. But some other things to say. Besides not to say Besides, you're going to love this or like don't say this will be number one at the box office. This is going to win the Oscar for Best Picture. This has great international appeal. It's really really funny. It's commercial, any of that sort of stuff. Instead let the listener form their own opinion.

Alex Ferrari 39:44
That's excellent. Excellent advice. Now when you when you're talking you brought you brought a question to mind. I've always heard that. A lot of times when you pitching, you should. You should try to be like it's Pulp Fiction. kangaroo jack?

Stephanie Palmer 40:02
kangaroo jack by the movie you thought of it? Yeah,

Alex Ferrari 40:04
I know. Obviously, like people combined, it's like the matrix meats, you know, you know, unnecessary roughness? I don't know, right? Yeah, those people do that good. Is that that? Is that good or bad?

Stephanie Palmer 40:21
I'm anti. This means that phenomenon, a lot of people promoted. But those are not the people who are buying projects, it is important for you to have an answer. When someone asks you, what project is yours? Most likely? Because that is a very common question. So you do want to have an answer for that. And a lot of times what people are asking is really about tone. Like, how broad is the comedy? Or how severe is the violence? Or the you know, how serious is the sex? Is it just light handed? Are you really seeing, you know, penetration, or whatever it is. They're really asking about tone then. But people often misconstrue this to think that it's about plot or about characters. And so if people lead with this meets that, what often happens is that the person who's listening is going to be going along sort of ticking in their mind. How is this most like Pulp Fiction? How is this like kangaroo jack, where's the kangaroo? Where's the whatever, instead of thinking instead of listening to the story as an original idea, they're just like listening to it as a hack of these two things. And I don't think that's the best way to present a project. And so often the way that people choose this means that I mean, they're totally bizarre and totally off so that you're sitting there listening, you're like, this is like kangaroo jack, or whatever it is. And so that's, that's not so do have an answer for what your project is most like particularly regarding the tone. But don't lead with this means that

Alex Ferrari 41:58
and if you do have that title, or that movie in your in your back pocket, try not to choose a movie that's bombed. Oh, really? It's really like

Stephanie Palmer 42:13
I mean, in my first studio meeting, when I was an executive, and I had found a project that was really like election you remember the Reese Witherspoon? I mean, elections, a great movie. So I was like, This is gonna be the next election and my boss looks across the table at me. And he was like, never say that movie again. Like, okay,

Alex Ferrari 42:34
because they might

Stephanie Palmer 42:34
have like, it was a box office bomb. Yeah, it bombed right. Even though it's a terrific movie, I think. So yeah. only keep your references to things that have been financially successful. If you're, if you're talking to anyone who's a potential buyer or investor financier. That's the they're looking for

Alex Ferrari 42:53
that simple tip. Because I've had people pitch me things, and they're like, it's kinda like Howard the Duck. I'm like, stop. Why are you Why? Why would I want to do that? Right? Yeah. How were the duck is a genius movie. It's very under appreciated. I'm just saying. Okay, so so my last two questions are the most hard hitting and tough so prepare yourself. I'm ready. What are your top What are your top three favorite films of all time? And what is the most one of the most underrated films that you've seen?

Stephanie Palmer 43:27
Oh my gosh, these are hard hitting for me because I really terrible at this kind of question because it's constantly changing. And every time another actor I hang up and I'm like, Oh, I didn't get the right answer. I will say at one of my favorites et at the moment Father of the Bride I know it's no you know, wow we ever made but it's just it's just a classic that's playing around in my house at this moment. And God, I really am totally drawing a blank. I mean, I'll watch Pulp Fiction any day. I mean, there's never enough time to watch that bazillion times and under appreciated let's think I'm trying to think of their election sure. I mean, I think that's totally under appreciated. I love that movie. And I would watch it again right now it's been years since I've seen it. So actually, I wonder if it still holds up but I bet it does.

Alex Ferrari 44:33
Right. And I think we could both agree that Pulp Fiction would have been better with a kangaroo and obviously I'm just saying I'm just say Jerry, Jerry miss out. I'm just saying.

Stephanie Palmer 44:49
Really.

Alex Ferrari 44:51
So where where can people find you?

Stephanie Palmer 44:55
I am easily finable on the web. My website is good in a room calm, and I have Lots of free resources available for filmmakers, lots of screenplays, people can read and also articles for people to help who are going to be pitching a project to give them advice about what they should and shouldn't do. So good in the room COMM And I'm also on Twitter at good in the room and have a Facebook page, also called Getting a rim.

Alex Ferrari 45:20
Great brandy,

Stephanie Palmer 45:21
Thank you. It's consistent, if nothing else,

Alex Ferrari 45:26
Exactly. Stephanie Thank you so much for for being on the show. I really do appreciate it.

Stephanie Palmer 45:32
It is my pleasure. Thanks for having me.

Alex Ferrari 45:35
I don't know about you guys. But I'm going to be working on my pitches going forward after reading her book, Stephanie's book, good in a room, I really realized a lot of the things I was doing wrong in doing my pitches. And pitching is such an important part of filmmaking. As a director, as a screenwriter, as a costume designer, you're always pitching your ideas, you're always selling your ideas in one way, shape, or form. So being as it's basically you're marketing yourself, you're selling yourself but you're selling your ideas, and how to be able to do that with very short amount of time and have in very tight quarters, sometimes like an elevator to be able to express your ideas will give you definitely a leg up on the competition, if you will, moving forward and getting projects made getting screenplay sold, getting movie gigs, and so on. And I think it's definitely a skill that everybody in the world can use in one way shape or form. You're always selling your ideas you're always pitching. Even if it's to your wife on where you want to go to dinner that night or what movie you want to watch. It's a pitch it's a sales pitch of one way shape or form so I've really thanks Stephanie for being on the show. She was awesome. And definitely check her book out good in a room I'll leave all of her links and a link to her book in the show notes which you can get at indiefilmhustle.com/049 and please guys, don't forget to head over to filmmaking podcast calm and leave us an honest review of the show. It really helps us out a lot. Thanks again for all the support guys. We really appreciate it. Hope you got a lot out of this one. Keep that hustle going. Keep that dream alive. And I'll talk to you guys soon.

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IFH 048: What to do when people DON’T BELIEVE IN YOU!

I know that everyone reading this has had a moment in time where someone did not believe in them for one reason or another. It’s a part of life and a REAL BIG PART of the film industry. So many times in my career I was told that:

“You nuts! That’ll never work.”

or

“That’s never been done before.”

Well, I love hearing that. It has taken time for me to enjoy when people say “it can’t be done.” I truly use it as fuel. You must first believe in yourself before anyone will believe in you.

Now you also have to be smart about this. You can’t blindly believe in yourself without having a plan, educating yourself and understanding the playing field you’ll be walking on to.

In this episode, I go over exactly that, how to deal with non-believers and how to build a plan to make your goal come true. Please share this episode with anyone who needs to hear it.

Right-click here to download the MP3

Alex Ferrari 0:00
So guys, today we're gonna talk about what to do, when people don't believe in you. When they don't believe in your dream, your passion, you as a person, your abilities, this is something that everybody goes through at one point in their life or another, some more than others, I've had this happen to me, I can't even count how many times I have been denied the Gold Cup with because people didn't believe in my abilities, or there was some politics involved or, you know, blah, blah, blah, many different reasons and how you handle that is so important to your development as a filmmaker and as an artist, you know, I've been around the block a little bit. So I come from a point of view of 20 plus years now in the business. So a little bit a little bit more seasoned and a little bit. Hopefully, I've learned a few things along the way. So this is my perspective, believe me, if you would have been interviewing or talking to the 22 or 25 year old, Alex Ferrari, trust me, the conversation would be very, very, very different. But I'm gonna give you an example of a project that I was working on recently, actually. And they I was talking to somebody who, who knew me and who, you know, who was who I'd worked with in the past, and I was attempting to do something that they never heard of was out of their comfort zone. And they were so kind of insecure about it. And just were so unwilling to think about anything outside of their own comfort zone or their own box, that they just started to try to break it down, turn it to, you know, tear it down, tear down the idea they're in on the concept of what we were trying to do. And I found it fascinating because I sat there for the first time not upset, though I was a little upset but but that didn't overtake me as I would have would have happened in the past, as I'm sure all of you do is you when someone tells you, you can't do something, you get very angry. But this time I actually sat and watched and analyzed what he was doing, why he was doing it. And I realized that it was like, well, this is just not for him, I'm gonna just do my way and I understand, I have a plan of what I want to achieve. He doesn't see that plan. And that's okay. And not everybody will see your plan or your ideas or your your abilities to do what you're saying you're going to do. And that's part of life. There are a lot of small minded people in the world, especially in the film industry, people are very scared in the film industry of anything new, anything outside the box, it's very scary to them. Because this is a very big business. This is a lot about money, it's about being able to produce, you know, if you make a movie for three $400,000 you better make money back if you make a movie, and that's on a very small budget imagine, you know, these 100 million $200 million movies, they're deathly afraid of anything new, or things that would shake the boat a bit at that budget range because there's just too much risk involved. So you're going to run into a lot of small minded people in this business. But before I start talking about like you've got to believe in yourself and no matter what, just keep fighting for your dream. That's all true. But you have to understand that you cannot blindly believe in yourself. You have to have some sort of plan some sort of knowledge because belief in yourself without being informed without being educated without learning without listening from other people. Whether negative or not. You have to it you have to kind of take it all Then filter it through yourself and continue going down the path that you want to go down. But you have to understand you have to educate yourself, you have to have a very clear idea, a very clear plan of what you're trying to achieve. So as you're if you're trying to get a film off the ground, well, you better have a plan on how you're going to make money with that film, or what your plan is for that film, and then adjust your your budget or adjust what you're looking for accordingly, fortune might favor the bold, but don't be foolish, you have to really have a plan, you have to have a plan of what you're trying to achieve. So if you want to be an actor, and you want to make a living as an actor, well then you better have a plan on how to get to that point, don't just say I'm going to go take a couple of acting courses, and hope for the best go out on auditions and hope for the best you should be planning, you should be working on that craft, you should be figuring out how I'm going to make a living while I'm chasing this dream. All these things, don't just be foolish and go after a dream blindly. You have to have a plan. I mean, I mean, I came out here to Los Angeles with a dream. You know, I wanted to come out here and start building a career for myself after I left Florida. And you know, I came out here with a plan, a loose plan, nevertheless, but a plan and a very educated plan where, okay, well, when we get here, my wife will get a job. I'll start editing and I'll have I have all my DVDs that I bought from going out of business Hollywood video. If you guys want to hear the full story of this, you can always go to Episode Five, do I need to move to Los Angeles to make it into the film business, I tell the whole story of how I came out here and why I came out here. But the point is I had a plan, I had a plan of like, Okay, I have six months of reserves. As far as cash is concerned, I have a way of making money while I'm building up my career here. And it worked out wonderfully. But there was a plan, it wasn't just like I just showed up, like I did seven years prior to that to Los Angeles. And like, Okay, I'm gonna try to get a job. And maybe I'll do this or that. I mean, bottom line is you just have to have a plan. But again, when you're dealing with people that don't believe in you, I use nose as fuel to keep going. Like when I was talking about the story, I just told you, when that person said I couldn't do this, I have such a clear idea of what I want to achieve in my mind, and how to get there and certain steps on how to get there that I just said, You know what? Good for you. But it just got me upset. And it got me fueled up, to move forward and to keep going in the direction of what I'm trying to achieve. You know how crazy it is for me for a person to just open up a blog, or open up a podcast out of the blue who's never had any experience with either of those two things, and just show up. And within three months have a very popular podcast on iTunes. And within six months, you'll be have a very popular filmmaking blog, like indie film, hustle is by themselves. It's insane. It's a weird, crazy idea that I would have told people about which I did tell a few people, but everyone was like, Yeah, go ahead, knock yourself out. There was not a lot of risk involved other than my time. My point is, if I would have started listening to what people were telling me, or told me about the chances of me actually doing what I was attempting to do. Within three months, people would have said, You're nuts. You're absolutely not. But because I believed in myself, and I not only believed in myself, but I had educated myself. Nine months prior to opening up in the film, hustle, I studied and studied and studied how to do things online, studied, how to create the blog, how to create an iTunes, how to optimize podcast, how to optimize it for it. I mean, I did so much research, and so much work, that by the time I launched, I was ready to rock and roll. And that's something that I learned probably within the last four or five years, actually you just have to plan and process and learn as much as you can, and then launch what you're doing. And that's why I felt so confident in what I was about to do. By the way, it was not my goal to become one of the top filmmaking podcasts on iTunes, by any stretch of the imagination. I just wanted to help as many independent filmmakers as I could. But I had planned a lot of things to make that launch work. If not, it would have been nuts. And when I did tell a few people about indie film hustle, they were like, Okay, good luck to you. They had no idea how I was going to get there. But I had a very clear plan of attack. Now let's discuss how about if someone doesn't believe in you personally like you as an actor, you as a director? What do you do? All you can do at that point is you cannot change anybody's mind. All you can do is do the best work and take advantage of opportunities as they come. Like the quote that I said originally at the beginning of this show. If you want to be taken seriously as a filmmaker, then you have to do a serious amount of work. And it's so so true because being a real filmmaker, being a real artist takes time takes work takes time to learn your craft takes time to build a plan. on what you're trying to achieve whatever that mountain you're trying to climb is, you just don't jump out of the car at the bottom of Mount Everest, with a pat, you know, a peanut butter and jelly sandwich, a pickaxe, and some snowshoes, and go, I'm off, and I'm gonna go to the top, that's foolish, you have to plan, you have to take it seriously, you have to focus, you have to create so much work and hustle so hard, and hustle harder and longer than everybody else, that people cannot deny you what your goal is, that's what you have to do, you have to work harder than anybody else in the room, you have to hustle harder and longer than anybody else in the room. and ignore the people who don't believe in you listen, because they might be giving you in their own way, advice or knowledge that you can take filter through yourself, and take your take whatever you're trying to do to the next level. But the key is you have to hustle, you have to work. I do everything I do with indie film hustle by myself, currently. And I do so much work. And so and I try to do as much high quality content and work as I can for the for for the the tribe and for the website. And eventually people have to take notice, they just will know what Wait, what is this guy doing, you start creating so much work, you start putting out so much content. At a certain point someone's going to notice, if you start a web series, and you do an episode a week, at the end of the year, you have 52 episodes. That's something you can hang your hat on. That's something you can walk into a meeting with. And then you can go Oh, in the next over the next five years I have this a you do two episodes a week. But do you have 140 episodes? You know, is that something you can walk into meetings with that you can walk into financing with that, look, look what I've done, look what I've built. That's the thing you have to do. You have to go after your your dream your idea, but you have to have a plan, guys have a plan of attack, and then just execute work, learn. Educate yourself as much as humanly possible about every aspect of what you're trying to do. So if you're going to be an actor, you better know not only your acting craft, but how a director talks to you. How would you What's the rules on the set, learn the proper way of being on a set, what to do learn as much as you can about every aspect of the process. If you're a director, you better learn how to talk to an actor, understand their craft understand how to communicate with them. That's why I like the course that I recommend. So highly is Nina fogies course from USC, she actually breaks down the language of actors for directors, which is so amazing. I mean, it's something that I've struggled with as a director for for many, much of my career. And now over the years, I've been learning slowly, how to talk to actors, how to work with them, how to get those performances, how to guide them through their, through their journey through their process, but that's something that you need to learn. And I've know so many directors that walk into an edit suite and have no idea about how the process is. And you know what you might be able to do that when you're old. You know, we're not older, but when you're more experienced, and you're dealing with a lot more budget and bigger budgets, you might not need to know all the details. And that's fine, but you better have a clear understanding of the process. And as I'm fascinated sometimes at directors who walk into an edit suite have no understanding about anything technical whatsoever, not even the editing process, literally they have no understanding of it, let alone color grading have no understanding of it, how to get the movie finished, no understanding of it at a low budget. Like when you have a $50 million movie $20 million movie $5 million movie, you can hire people to do this for you. But at a low budget, my God, you better know everything. You have to know everything, again, a plan of attack for what you're trying to accomplish. And if you think that these big directors and big filmmakers out there, the Chris Nolan's of the world the Steven Spielberg's the Martin Scorsese, the Quentin Tarantino's if you think for a moment that these guys are ignorant of the entire process of filmmaking, you are mistaken all of those guys, all of the directors and filmmakers, at the top of their game, know a lot about what everybody else does on the set. They understand that just because you've made it to the top doesn't mean that you're going to stay at the top, you're going to keep growing and learning all the time. I don't want you to be those guys on Shark Tank. If you guys aren't familiar, there's a show called Shark Tank on ABC. I love it. It's about entrepreneurs that come in and pitch their ideas, to sharks to big basically big, big time investors to see if they'll invest in their company and take them to another take their company to the next level. And you see every week these some people come in with a plan and they've executed that plan or they're executing that plan and they understand their numbers, they understand what they're trying to do they understand their market, they've done their research. And those are the guys who get funded. Those are the guys who get deals from the sharks. Then you got these Yahoo's that come in, who are so blindly like, Oh, yeah, we've been on this project for seven years. And they're like, what are you doing seven years, you haven't made any money? No, no, but you know, this is gonna, it's just around the corner. And it's like, they had no plan. And they're so they're so blind to the process now that they can't even see what's going on in front of them. And that's where I don't want you guys to be as filmmakers. And as artists, you have to be open to all input, but funnel it through yourself. And one last thing I want to talk to you guys about as far as people not believing you is the problem of when people do believe in you. And I know that's counterintuitive to what I'm talking about. But you know, I've experienced this. And I know a lot of filmmakers who've experienced this, that they've been said no to so many times, that when someone finally says yes, they don't understand how to deal with it. They don't understand if they're even willing to accept it. I was talking to one of our former guests the other day, Paul Castro, who wrote August rush, and he was saying that specifically He's like, you know, you know, you have to ask sometimes. Are you willing to accept the opportunity when it comes to you? Are you going to stand in your own way? Do you deserve this opportunity? in your own mind? You have to ask yourself the question, and answered very clearly, do I deserve this opportunity? And you have to say yes, when that opportunity comes in, but a lot of people say no, either either consciously or subconsciously. They're like, No, I don't accept I'm not worth this, I'm not this or that. And now we're getting into a whole other conversation. But you have to be also willing to accept those opportunities, and accept the Yes, when it comes to understand when it's there, take it and run with it, because that door does not stay open long. And I've made that mistake multiple times in my career as well. So I hope I didn't ramble too much on this episode, guys, it was it was an episode I wanted to talk about because I wanted people to understand how I dealt with knows and people not believing in me. And believe me, it happens daily happens all the time. When you lose a job, when you don't get the opportunity, or whatever reasons. And a lot of times when they don't they say they don't believe in you. And it could be a lot of other things politics of the business money, girl, I you know, I want my girlfriend in the movie and all that kind of crap. So don't take it personally. Just move on, learn from it and move on. But have a plan of attack for what you want to achieve in life. Educate yourself, learn as much as you can. And every time someone says no to you use it as fuel to keep going. Don't do it blindly. Don't do it foolishly. Have a plan, have a plan of execution and start working. And if that plan of execution isn't working, be humble enough to pivot. Be humble enough to change your focus not your focus, but change your approach to the dream to the goal. And this could take years depending on how big your goal is, or what you're trying to do. Alright guys, so as always, please head over to filmmaking podcast comm to leave us an honest review of the show. It really helps us out a lot. The show notes for everything we talked about in this episode is in indie film, hustle, calm, forward slash zero 48. Next week is going to be well this week we have Episode 49. But next week will be Episode 50 of the indie film hustle podcast, and I hopefully will be making that big announcement then we have a few things that we're working on. I hope next week, we will be able to bring that announcement to you guys. And I'm really, really excited. I know I've been teasing it out for a few weeks now. But I'm really, really, really excited about what is coming. I'm just trying to get a few more things ironed out. And then we will announce this big, big, big, big news. So guys, keep that dream alive. Keep that hustle going. I'll talk to you soon.

YOUTUBE VIDEO

IFH 047: Yancey Arias – How to Make It as a Working Actor

Want to learn how to make it as a working actor? Well, studying actor, producer, and director Yancey Arias would not be a bad start. I met Yancey Arias years ago and since have worked on several projects together. I’ve always admired how Yancey was able to always keep working.

To date, Yancey Arias has over 70 acting credits in film, television, and Broadway. His credit list is kind of nuts:

I just got tired of typing, his credit list is impressive, to say the least. He’s also worked on huge studio tentpoles live Live Free or Die HardTime Machine and the Hands of Stone starring Robert DeNiro.

His first big break came in the Broadway production of Miss Saigon in 1992, which he worked on in different capacities for several years. His breakout role was on NBC’s Mini-Series Kingpin playing the lead Miguel Cadena, which was viewed by 25 million people.

I sat down with Yancey while he was in between setups on the hit show Marvel’s Agents of Shield. He’ll be popping up on the show in 2016. I really wanted to get a seasoned actor’s perspective on what it takes to make it in Hollywood.

We also discuss his work on indie films, his new life as a director and producer with his production company NYC Films and much more. Enjoy!

Right-click here to download the MP3

Alex Ferrari 0:06
Today guys, we have a special treat. We have a really old good friend of mine Yancey Arias. He is an actor who's been in a million different movies. I mean, I can't even explain to you how many movies he's been in. He's been on so many shows. He's been on over seven he officially has 70 acting credits on film, television and Broadway over 70 acting credits on shows like castle NCIS, New Orleans, the sopranos, bones, Hawaii Five o elementary CSI New York and CSI NCIS Los Angeles, or noticed the shield and has been on big huge temple movies like Live Free or Die Hard Time Machine and the upcoming new film coming out with Robert De Niro call Hans of stone. He is a working actor as what I like to call Yancy yanxi is definitely a working actor he's been in the business for years and years and years. He you really won't find a nicer and nicer not only a nicer actor, but nicer human being. I've worked on with Yancey and a few projects in the past and he has been nothing but a pleasure to work with. And he you know, he teaches acting as well. And I you know, I wanted him on the show to kind of, you know, let people know what it takes not only to be a working actor, but to be a working professional in the industry. And a lot of the stuff that he talks about in regards to acting can easily be translated into directing writing, or any other discipline within the filmmaking business. Now if acting wasn't enough, Yancey is also a very good director and producer working with his production company, NYC films. He's producing multiple different projects as a director and a producer, and worked on a wonderful little film called The Shooting Star salesman with one of our former guests as a director Kiko the latter day now Yancey is a very hard man to get ahold of. He's working constantly. I actually got him to do this interview in between takes on the set of Marvel's Agents of SHIELD which he's going to be either has already aired or will be airing soon. So he's going to be in between so you'll hear some things in the background here some doors closing and opening. He's just basically waiting around between scenes, and he was gracious enough to to do this interview for us. So enjoy my interview with Yancey Arias. Yancey, man, thanks so much for being on the show, man. I know you're extremely busy. So thanks again, man.

Yancey Arias 3:13
You're welcome, man, please, anytime.

Alex Ferrari 3:16
So um, we'll get right to it. What was your first experience in the entertainment business?

Yancey Arias 3:21
My grandma, my mom, they were hosting a competition for the new those for the best lip synching group that there could possibly be in the Lower East Side of Manhattan

Alex Ferrari 3:36
Now Menudo is the one direction of our time,

Yancey Arias 3:38
That one direction of our time corrective but the Puerto Rican kids so yeah, and I basically was the intermission entertainment and I actually was singing for real I wasn't them singing I was just kind of like they threw me on stage two as a filler. And everybody sat down when they heard my voice and you know, it was a really nice experience because it was a beautiful song. That that was from the Menounos but it was something that that was touching to them because one of the guys was leaving the group and I sang his song no no v this is a Don't forget me. So all the girls went nuts and they started crying and you know and it was just like an amazing experience of of contacting an audience and giving them something they wanted to hear and also having a voice and being accepted and I was just like wow, okay, this might be something I like to do. And from there on, my mom supported me you know, in everything I wanted to do in terms of my entertainment you know, experience

Alex Ferrari 4:38
Now what what what made you want to be an actor, like there's a difference between jumping on stage on and singing,

Yancey Arias 4:44
Acting correct. So basically, when I went to high school about two years after the fact I was 14, I was 12. When that happened when I got on stage for the first time when I was 14 when I went to a high school by the name of St. John's prep in historic queens, and I met the Wonderful James are green who coincidentally, you know, saw me on the on the train on the seven train actually the nnr train headed back into the city with my with my guys that I hung out with from the baseball team and we were all clowning around singing, you know these these funny songs a lot of like do up and you know 50s greats and and we were singing always in forever I'll never forget forever. And he was like I want all you guys audition for the school play. So, you know, I was the only one who was interested in I auditioned and he gave me the lead role. I was the only one who could really sing that year. And he made a deal with me says I'm going to teach you how to sing. And you're going to teach him how to speak Spanish because he was an opera singer. So he wanted to sing with a better accent is arias. And coincidentally, my name is Yan teoria. So you know what, what a great duo. So he then introduced me to jack Romano, who was the main director of the stage of the place called stagedoor. Manor up in Loch Sheldrick, New York, where I studied acting, and singing and dancing and everything as a little kid from age 14 to 17. So I got a nice scholarship, you know, every summer doing, you know, plays, and during the winter season, I was doing plays with Mr. Green, and then at another high school that I had to end up going because I moved to Staten Island and more more Catholic. So throughout the high school years, I did about maybe 12 plays, right? And mostly musical, and some some some straight plays. But you know, I soaked it all up, man, that's when I knew that this is what I wanted to do for the rest of my life. And it was literally at the age of 15 where I'm where I'm confirmed it like 14 I wet my feet 15 I was like No, this is it. This is me. This is where I am. This is this is my calling. So that's awesome, man. Yeah. And then I went on to college to Carnegie Mellon University. I was accepted there. And I studied there for another two years between age 19 and 20. And, and then at 22. I got Miss Saigon on Broadway and you know, I continually keishon Yeah,

Alex Ferrari 7:21
I must have been, wow,

Yancey Arias 7:23
That was a dream come true. Because when I was in high school, I saw Les Miserables, lay in the front row center seat, and I was bawling. It was just an amazing experience. Imagine I literally said, I'm going to be on this stage someday I will perform on this stage someday. And kid you not. That's exactly what happened. About five years later, I booked. I booked Miss Saigon. And I'm in that that theater in the same very the very same theater, if you can imagine when I was rehearsing for Miss Saigon. And I knew, and I was looking at the play from the audience perspective, because that's what you do before you you know, actually, when you when you jump on a show that's already established, you have to watch the show several times. So you see how it all works before you actually on there. And I was in tears, then, you know, well, I made it I made a very strong commitment and a conviction that I would be at this theater that's very theater working on this very stage and near I am and it was it was a wonderful training ground. It was a wonderful experience. I did it for six years. Yeah, and and during that time, I continue my studies with my coach Alan savage out of New York, and I was there every week doing scenes outside of what I was doing with the show, and he was helping me hone in my skills and just, you know, grow up in it, you know, and, and really just find a sense of like, a sense of like, survival and ownership the same time just like really understanding the journey, you know, that this is and where I really want to take my career and where I want to take my mission and my work. And so he was detriment. It was just, he was pivotal. And he was super important, you know, in summing it all up for me. And then I was doing a lot of you know, guest stars, you know, in all the all the New York cop shows like the law and orders in New York and the cover and NYPD Blue, all those shows that we shoot in New York, NYPD which shot in LA, but they sometimes came to New York. And

Alex Ferrari 9:31
So, ironically,

Yancey Arias 9:34
So I shot you know, anything that was in New York, I was shooting and then I realized that there was some really interesting roles that I never got a chance to be seen for. Once I actually signed on with paradigm back in 1995 years ago, I realized that there was some roles that that that I was missing out on and I had to be in Los Angeles. So that was in 2001 where I decided to move to Los Angeles and and try to compete for some of the more you know more interesting involved roles that that you know would be cast it out of La so that that was then my mission and I came out in online and and I've been here in Los Angeles for close to 15 years

Alex Ferrari 10:22
So so what's the big difference between working in New York and working in LA as an actor

Yancey Arias 10:28
Okay well New York you know you're you obviously have more tangibility to theater so you know you could do you can shoot on on any set in New York you know, between 6am and 6pm and then jump on the on the stage at night you know, and you know, knock out a great you know, as best as possible do your best work possible at night from 730 to 11. You know, and that was my life back then I was that's exactly what I was doing. So, I was I was it was such a wonderful experience to go from set to stage you know, almost every day and I did it quite often and it was amazing it was exhilarating and and definitely for a young person it's like you're on top of the world you feel like such a rock star. Right, right. Right. But you know, I definitely you know, have all the energy for that, um, you know, and La in LA you know, it's more like you know, basically if you don't have the right I guess outlets you could be sitting around because you know, sometimes I me personally, you know, I would work probably, I don't know maybe four or five times in the year so those projects would take me about you know, three weeks to shoot each one you know, and unless I'm on a series and I'm a series regular and it takes me throughout the whole year or at least say you know six or seven months you know, it would be like five to six months you know that I'm working in another five to six months in between that I'm not so what do you do with your time you know, so I found golf I found an adult baseball league we're planning on you know, I found I found poker but I played a cheap program and played expensive program

Alex Ferrari 12:23
Right you know you're not rolling that you're not rolling that hard.

Yancey Arias 12:26
I know I know my limits and now I have a kid right so it's like my baby boy is taking a lot of my time so yeah, a lot of the outlets that I was using is now you know focused on him

Alex Ferrari 12:38
Isn't it amazing that that happens when when kids come around isn't it

Yancey Arias 12:41
Oh I love it and you know it's great because now now I'm in more of like the seat of you know enjoying him you know watch him grow and what and watching him you know accept whatever whatever things that I throw at him and like read through our golf ball ball at him or baseball bat in a ball just to see him pick it up and do something with it and try to guide him through that that's that's just like that's you know, it's just an amazing experience you know where even if I had a girl I would do the same thing with her you know, right right kids period you know it's just like to see their light bulbs go off and then learn every day and just see what they pick up in the downbar 24 to 48 hours a new odd or new thing that they do or new behavior that's like that's like the most amazing production I've ever done in my life so that's that's definitely you know my involvement you know between work now for the last year and a half just just basically being with him and taking him to places to see how you know let's see how he reacts to stuff he's a

Alex Ferrari 13:42
Big guinea pig for you is what you're saying

Yancey Arias 13:43
Is it really good kidney you know it's so much fun because I've had I've had a wonderful life so far and I said I hope to have another 40 years in me you know we'd God Willing at least 4050 years you know but but with all that said you know like in this time of my life at 44 you know I have so much to give to my kids and I say kids because we want another one hit right right so so you know

Alex Ferrari 14:09
And I have to give I have to give you have to give you props man you are actually one of the few actors who actually admit their age of public oh

Yancey Arias 14:17
I don't care I know you I know you though it's after a while you don't you stop caring because when you do some high profile shows like kingpin or something like that or thief when the series that I did you know, sometimes you end up doing press and the press gets the information and then it's all over the place. There's no hiding it

Alex Ferrari 14:35
Not anymore. It's not the 20s or the 30s anymore. There's no hiding anything.

Yancey Arias 14:40
I mean, my look my look, the way I look at cameras is I eat right and I work out hard. So I still look about 35 I can play anywhere between 3536 to about 45 my age. You know so, so the age ranges there. I mean, I Yeah, I keep myself healthy enough throughout my life to be able to warrant that, but But yeah, I mean, the age thing, yeah, there's there's certain sometimes you would, there's, there's a sense of ages in the business in this isms everywhere, man, but you know, you limit yourself. Exactly. I just, I just, you know, do what I do, and I love and I also produce, and I direct and I ride and these are things that I do, you know, also along with, you know, being a dad, but also great outlets and for me to, you know, to stay involved and to stay creative, you know, during any spells that there could be, you know, if there's a dry spell in the business at all, you know, then I'm still creative, you know,

Alex Ferrari 15:44
So let me ask you now I want to get into some acting questions, because I, you know, I'm a director we've worked together on on multiple projects together in the over the years. I've never directed you, though, I do hope one day to to direct you. Yeah. But so I'm gonna ask you some acting questions. So this is a little bit selfish, because I want to know, but also for the audience as well. What makes a good actor, in your opinion,

Yancey Arias 16:09
A good actor is one that takes on the responsibility of the human being that they're representing. Great definition that takes on the rep, the responsibility of the story being told, you know, every story has some truth in it, if not all true, okay, even if the fact even if it's made based on nothing, and it's a fictitious story, someone was inspired enough to write it, that something in their life has changed is something that they had to deal with that was really specific, but they don't want to, they don't want everybody to know about it, it's in there, and you got to find those gems of information in every project that you do to understand that, whether it be, you know, sci fi, or based on a true story biopic that, that, you know, there's a very specific reason and a very specific audience that, that we're trying to reach out to, and to tell a story that is somehow motivate someone. So when you when do we become a responsible actor, then then the actor is now is now committed to communication, communicating that story, and committed to, you know, being a part of a team to bring that, that whole story to light. Whereas, like, if an actor is not that committed, then it really becomes about them, and about all their fears, and about all, you know, ego, when things like that, go and whatever else that has nothing to do with the story. So that to me, defines, you know, what, what a really good actor is.

Alex Ferrari 17:47
Now I, you know, directing actors over the years, one thing I always see sometimes is, a lot of times actors get in their own way. When it comes to playing a character, what would you suggest, as you know, in? I don't know how to say this, but how do you what would you suggest and how to get actors to get out of their own way? And I'm not sure if that makes sense. Does that make sense to you?

Yancey Arias 18:10
Yes, absolutely. Well see, here's the thing, you know, with proper training with the proper coaches, you know, actors find a safe space where they can create and they can be like, little lab rats or be like little scientist and just explore and, and, and, and, you know, work with all the different colors in the, in the spectrum, work with all the different colors on the palette, and just, you know, completely immerse themselves in the training process, so that they can learn to fuck up, learn to, they can learn to, you know, be bad actors to be great actors they do to just just, you know, not think so much, but just to create in the creative mode, you know, because there is no right or wrong. Prayer is there is you know, a commitment to the work and to try to explore so actors without proper training, do get in their own way because they're too worried. They don't have they don't they don't know. They don't, they haven't explored they haven't. You know, it's like, it's like, you know, saying, Okay, listen, young man, you're going to go from from Los Angeles, and you're going to walk all the way to Europe, you're going to walk all the way to a town called York shark. Okay, you're gonna walk away there. Here's a map, good luck. But if you know if, you know, if you, if you take that person, he's okay. I'm going to train you how to use you know, this tool that helps you get through that mountain, and I'm going to train you how to, you know, use this float to get to through the ocean, use this scuba gear and you know, gear him up. You got when you when you got when you go into any kind of, you know, a studio that's worth, you know, going to, they're going to stick in a suit They're going to, they're going to chew you up, they're going to give you a utility belt that you can easily access after many years of training, easily access these tools to understand what you need. So essentially, if you're a chef in a, in a, in a kitchen, in a world renowned kitchen, you got all the spices, you got all the, you know, you got all the materials laid out, and that took years of understanding how all those spices work, right. So, so good, a good actor who has a lot of training, you know, a good training, not just any training, but good training, like in good conservatory has explored a lot of those ingredients, and all of those tools to use in order for them to be able to come to a set or come to a stage. And, and, and live. So what happens it you know, it's a, it's a process in order to, to have that kind of freedom to have that kind of creative freedom to understand when they might be getting themselves into any kind of trouble, like getting getting to, in their own way, or, or when they're actually in the creative flow of it. And so, you know, a good good trained actor knows when, when they're in and when they're out. And so, you know, and they know how to get back in if they're out. Okay, so and that's why a good director, you know, basically will, will try to hire the best possible actors, so they don't, they, that part of the job is easy, they can, they can trust that their actors are going to, you know, show up to work and know exactly what, you know, what, what story they're telling, and, and, and, you know, the director can also then freely create, on many levels, you know, he doesn't have to babysit an actor, he can, you know, think about the shot and think about the lighting and the, you know, the costumes and the colors and all the nuances and a special effect that he might have, you know, so so it's really, you know, it's, it's interesting, being able to interest an actor who is primed to come to set to work that way. So So that's, that's, the key element is good training, to help understand how and when to when a person feels like, you know, an actor feels like they might be getting in their own way, and how do they bring themselves back to the story.

Alex Ferrari 22:14
So it's kind of like, you know, for another analogy is like, kind of going into a boxing ring, you know, you're not going to go up against Floyd Mayweather without any training. Or already fights in general, like, I'm like, I'm just gonna walk in, I'm like, I've seen someone throw a punch, I'm gonna try throwing a punch. And that's where I think a lot of actors do get in trouble. Because they, they look at like, Oh, I see what that guy is doing, oh, I can go do that. And you might get one lucky punch, maybe if you're lucky, but lucky, right? But again,

Yancey Arias 22:45
You got it, you got to follow through, because then it's like, you may win that punch, but you're not gonna win the fight. It's just, you know, that and that's what happens with a lot of young actors who come to Hollywood is that, you know, they come from wherever they come from, if they don't have training, and they don't have to support a support system, they get lost in it, because, you know, they, they feel like, I look good, you know, and I could do that I could be like, you know, dinero, or Brad Pitt or whoever, I can do that. And they show up without, you know, proper training and proper, proper skill or support. And, and, and they get buried, they get buried, all destroyed in Australia. Yeah, because they don't, they don't understand. You know, sometimes there's some people that, you know, that the studios will hire to, you know, because they're so beautiful, you know, and then they'll hire coaches for them on set. And, and, you know, if they're lucky, they take to heart the experience they have with the coach, and they cling on to the coach and the coach guides into their career for the rest of their life. Or if they're too, you know, I guess self absorbed and, you know, prideful, that they think they don't need a coach, well, then that's only going to last them for so long, you know. And that's, that's pretty much it. So you need to be kind of humble in this in this business. And at the same time, you have to be strong willed and know that, you know, if you want a career in this industry, you never stop learning, ever,

Alex Ferrari 24:04
Right! And like I always look at, probably one of the greatest living actors alive now is Meryl Streep. And you watch her, and she just, it just embodies whatever she does, it's, it's magical to watch actually, and like she just changes from character to character, with a fearlessness that and I think that's a big word to use when you're when you're an actor, to be fearless. And it's difficult to get to that point.

Yancey Arias 24:30
I think that there's, you know, the dichotomy of that is, is that, you know, you got to be willing to be fearful Branton oh not to have fear. So that's fine. Like, like when you go when you go to battle, you know, when you're at the top of the mountain and you're looking down at your enemy, you know, you you know, there's something that happens in the gutter, your stomach is like this may not turn out that right. Right, but you're willing to you're courageous enough to try, you know, and so You go and you go into battle so so you can't negate fear because fear is there right but you embrace that fear and and you courageously go into the fight and and and that's what is you know that that's the the amazing part of it is like some people get consumed by fear you know but they don't they don't realize that that that very energy is good energy and you can make that productive for yourself

Alex Ferrari 25:24
Absolutely fear can be a driving force if used properly correct now can you give any advice to actors about the brutal auditioning process which I've been on the I've never been in front to audition for someone who has been auditioning people and I try to be as nice as I possibly can to actors to come in but I've seen other casting casting sessions that are absolutely just brutal what what do you and I'm sure you've I'm sure you have a couple stories what what kind of advice can you give actors about handling that that kind of brutal auditioning process?

Yancey Arias 25:58
Well, this is a this is a 20 pound question. I mean, it's it's a big one but I'll try to break it down as quickly as I can. Basically, you know, when you when you're handed the material from your agent or wherever you get it from, you know, you commit to it 100% and you you learn it and you research it as best as you can so that so that when you go in you have creative freedom so that you're not tied to the page and your hand you know so that you can you know, do your best with that and then give an interpretation of the story that that is you know, on the page already then you know on game day when you before you go in before you go in you know you want to feel like you've put in the hours you put you put in the time you done your best to prepare now just go in and celebrate go and celebrate like you're actually shooting you have to have a sense of like ownership and and acknowledgement of the fact that you know life is a rehearsal you don't have to get it right enjoy the process so you go you go into the room where you're waiting for yes there's 20 other people but you know what, God bless them they're going to get there someday you're going to get your someday it's not up to you you know it's really not up to you all you can do the only thing that we have power over is celebrating our preparation Game Day is celebrating our practice you know when the guys go when the guys go to the Superbowl, you know they've been working hard all season and they continue to still practice they know their weaknesses and then when it's game day when it when they say Okay, it's time to play put it on the whistle goes it's a celebration man and everything else just comes off you may just everything comes through naturally without even thinking about it. And then understanding that you you There's nothing else you could do but that because the director and the producer and the writer, they're in the room and they're looking for what they wrote. So if you don't happen to be exactly what they're looking for, it's nothing against you they love your work and someday they might actually hire you on another project in case in point that's happened to me several times you know I wasn't ripe for a certain part but they loved my work I went in there with that attitude that I talked about and and they love it and then they hired me later on

Alex Ferrari 28:14
Yeah, it like I was trying to tell actors like sometimes just not personal sometimes they're not looking for a 510 Latino, sometimes they're looking for a six foot five black guy, right and it just that didn't get to you. Unfortunately before the auditioning process.

Yancey Arias 28:28
Don't let that shut you down exactly. Rock and Roll because you never know they might even write you in. They write you into the project

Alex Ferrari 28:36
Right and that's happened I've seen that happen many times with actor friends of mine as well, but you just got to do. I was interviewing Robert forester A while ago and he was just always saying the same thing. Like do the best work you can no matter how small the part is, no matter how small the audition is just bring your game. That's right every time and good stuff only good things gonna happen from that might not happen every time but eventually something happens from that. Amen. Um, now what kind of advice can you give about handling rejection? Because I know that's a huge part of being an actor.

Yancey Arias 29:08
Okay, could this be our last question or can we continue this?

Alex Ferrari 29:12
Or do you need Yeah, do you need do you need to head out

Yancey Arias 29:15
I do need to head out but but but I can answer this question and then maybe Yeah,

Alex Ferrari 29:20
Absolutely perfect. Okay.

Yancey Arias 29:21
So So, rejection you know, you have to have like skin of steel, you know, basically and again, if you go back to understanding, you know, how, how and why are we going to, you know, to these to the audition process, then it doesn't matter the rejection because you know, it has nothing to do with you. If you did your best that and you claim and you put your stake or you put your stamp, this is my brand, this is how I work. This is why I am this is what I love to do. This is hard prepare, you know, and it all comes out in the story when you when you tell that story, when you're dealing with the other actor or you're the casting person, and you have this great wonderful general genuine rapport with the other person and you're really in the scene and you really give yourself over to the scene into the other person and invest yourself in that way, then you did your job.

Alex Ferrari 30:10
We'll be right back after a word from our sponsor. And now back to the show.

Yancey Arias 30:21
There's there's nothing else you could do you if you did your job, you did your job, you walk away. And and now next time that you know, I'll do the same thing again. You know, one of my friends, Jacob Vargas is so sweet. You know, I've worked with him several occasions. And kingpin job is etc. And my boy said it right. You know, he says, We're career auditioners, that's our career. You know, we go in every time like, we're on set, we're working, we're getting paid for it. And every so I mean, I saw I went another 1000 jobs maybe in you know, 30 years of experience of this of this entertainment industry. And I, in my mind, I did 1000 projects on IMDB, I did 70 projects. Right? But you know, but that's how you psych yourself out for this whole thing. You just say, you know, you psych yourself up for it, because you say Listen, this is my career. This is what I do. I meet people all the time. That's what I do. And every time I meet him, I give him my best best possible, you know, scenario, my bet my best foot forward, you know,

Alex Ferrari 31:20
Where what would you consider to be your big break

Yancey Arias 31:24
Big breaks for big breaks, I guess would be kingpin because that was the biggest audience that you know, I was able to, you know, share our story with 25 million viewers showed up the first episode, and we beat dragnet and and Sopranos that Sunday, I remember vividly, and then do the, the scheduling of the show got kind of wacky. So the numbers kind of, you know, did a little bit of a jump, but, but we maintained about 15 million viewers by the end of the sixth episode. And until this day, 10 years later, or rather, 12 years later, everyone is like, Hey, what happened to that show? What can we see it again?

Alex Ferrari 32:12
Yeah, I know you say that? Is that what you get? Is that what you get mostly recognized for?

Yancey Arias 32:15
You know, yeah, I mean, I would say 90 Yeah, 90% of the time when people see me they go kingpin. But then, you know, then I have a nice group of people that actually watch a lot of different things that I've been in and you know, they catch me on and whatnot and but I gotta say, that would be the the the show that broke me in and do Alan Coulter and David Mills, God blesses, so rest in peace, they were so great to give me that opportunity into into risk that responsibility onto me

Alex Ferrari 32:48
Now as an actor, what kind of what kind of experience is that? Because that's a very unique experience for an actor, you know, being kind of thrown into the spotlight like that. I mean, it's not like you're an overnight success. You had been working for years before you got that shot. But, but I'm imagining as an actor that what was the experience, like being thrown in front of 25 million people? Like, how does that work for you,

Yancey Arias 33:10
It was fantastic, because you said a key thing I've been in the business a long time prior to that I've already working, you know, on film and television for about 12 years prior to that experience. And in all the experiences I've had in different shows that I've worked on, in my guest starring or recurring roles, you know, I had the opportunity to work with a lot of people that were, you know, the leads in shows and the series regulars and, and, you know, I got a sense of, like, how I wanted to what I wanted to bring to the table for production, in terms of like the family atmosphere, the synergy, the synchronicity, the flow of happiness, and just, you know, I feel like when you're on a series and if you're a series regular, it starts from the top so, you know, spread the love and bring everybody together and make them feel like they're part of something special. So, you know, I made it very clear to everyone number one, number one on the call sheet is not my name, it's the production, it's the show. So it's number one, and we're all here to serve the peace. And I gave you know, I gave everybody the best, you know, support that I possibly could to help them and help me bring the best you know, product out there for the audience. You know, the best performances and the best, you know, the best love you see that kind of camaraderie and that kind of family atmosphere that you get to play with. from day to day, it does show up on the screen that greatness and, you know, that was a wonderful experience for, for me to have to have that responsibility and give people that kind of support and, and and love that, you know, I've always wanted to do when I got my when I you know, eventually someone gave me that responsibility. It's about sharing, it's about, you know, bringing everyone together and like a one big happy party, you know, awesome family. So So yeah, that was fantastic.

Alex Ferrari 34:59
Yes, Real quick, you're wearing your earbuds, right? Yes, they're it's rubbing up against your shirt. So if you could just hold them like apart, that would be awesome. But other than that was perfect. So yeah, so you've done a ton of TV work over the years. Now, how does that differ from your filmmaking experience?

Yancey Arias 35:18
Well, you know, it's because television was the, I guess, the avenue that I ended up being on quite frequently, especially after a show like kingpin and whatnot, you know, it's been a challenge to get into the film world because you know, it's like, you have to be careful not to become too popular on a TV show, you know, but but I'm lucky that I didn't get you know, to overuse or overexposed in any particular production on television. So I've I've been blessed in the way that I've played a lot of different characters you know, and and so when a film producer sees me as an actor, you know, they're like, oh, that guy's interesting he's always doing something different Yeah, you know, I know I know that face but yeah, okay. Yeah, it's a good act Okay, maybe he's right for this role. And if I am great, I'm on the film. And you know, I've been I've been working hard to get myself more into film as of late and for quite a long time rather I since I moved to Los Angeles 15 years ago, every so often I pop up in some films and some big blockbusters a lot of independence you know, and in the independent world, I realized that you know, in order for me to basically you know, kind of bring myself to the attention of the film world I have to kind of create my own project so I started producing, writing and directing and I'm on my sixth project right now coming out in theaters early that next year about March called restored me which is something that I produced on an accident and and then I have about three other films in development that we hope to shoot at least one or two saw, I hope to shoot in 2016 two new films for the public and a lot of my stuff is based on true stories you know, suspense thrillers or maybe even action just because like you know that's kind of the world that I love so much and and if you're going to you know commit time outside of your acting career you know, you better do something that you really love and you you know, you can put a lot of focus and attention to so that so that it you know, it drives your mission forward you know, whatever it is that you want to say in the world you know, and what are your reasons you want to help with it or in the world you know,

Alex Ferrari 37:48
now you've also worked like you said, you work on a huge tent poles and you've worked on small TV shows, what can you tell the actors listening? What is it like working in a bit like a big blockbuster, like kind of like the day to day vibe and also any any advice you can give to any actor who might get on as a day player or you know, on a big show like that, because it's a very different different experience than being on an indie project or on a television show?

Yancey Arias 38:15
You know, it's you know, Indian television Okay, specifically it's not very much different it's pretty much let's you know, let's move you know, you have a lot of pages in one day because for a television series you have you know, a week and a half to shoot what's supposed to be a whole episode that could you know, 45 minutes of you know, a footage and and you know, indie you have to shoot, you know, in 18 days, you're lucky if you get 25 days on an indie film. Yeah. So, so, you have 18 days is not a far stretch from you know, 12 days, you know, so So, you do have to hustle and you have to be in shape and you know, you know, good form that you're you know, you're eating right, you're getting to rest as much as possible you're working hard, you know, you're doing some exercise, you got to stay out there because, you know, there's no time to dilly dally, you know what I mean? So you really have to, you know, understand the PC you're in, give it your 100% you know, emotionally physically, you know, spiritually, mentally the whole nine yards, so you got to be ready for all that, you know, so it moves, it moves, really, you know, it's an animal that is definitely a little bit different from the, from the studio temples, because those films, you know, there's a lot more money involved, there's a lot more time involved, and they and there's a lot more intricacies involved, especially today with the you know, visual effects and all the wonderful you know, you know, toys and gadgets that are involved in some of the big films that you get to play with and all the green screen this and that, there's a lot more waiting around and prep for those kinds of films is is millions upon millions upon millions of dollars involved, you know, and so and right So they want to think they want it to be an amazing cinematic experience. Whereas in television and indie films, it's so much more story story story. And, you know, if we get something spectacular, visually, amen, but, you know, we got to get this movie in the can or TV show, you know, sent off to, you know, to post so that it can make it on time for airtime. I know. Yeah. So so you know, the so in terms of like, you know, the difference really is more, you know, against the, you know, big blockbuster films, you know, versus the TV shows and the independent films, you know, mind you, you know, if you have a week or two weeks to prep for a TV show, or an indie film, you know, you do everything that you can to get, you know, look under every rock creatively, you know, as to understanding what the piece is what you're fighting for, what you're trying to what you're trying to achieve in the whole, you know, story and your relationships with everyone. And understanding, you know, how, you know, the significance and the, the freefall that you're going into working in that speed and giving your absolute best for the story. You know, whereas when you do a big blockbuster, you have about a month or two months, maybe even six months prior to shooting. In one case, I had a whole year before shooting on a blockbuster hit Oh,

Alex Ferrari 41:20
what was that time it was that time machine? Was that time machine?

Yancey Arias 41:24
No at Well, you know what, that was a six month waiting period before I got on time machine and then Live Free or Die Hard was about two month waiting experience. You know, this is an indie film, but not really this is called the hands of stone, which which I was part of, and it's coming out next year to the Weinstein group with Robert De Niro and Edgar Ramirez. And that particular film, I I got the part almost a year before I did the role, so you know, and the role, as you will see is a pivotal one in terms of like, who fights Roberta Duran in New York City for the first time ever, you know, in the history of robidoux re Roberta Duran I coincidently had a whole almost seven eight maybe almost a year like seven eight months to a year before I was on set and it gave me plenty of time to work out you know, boxing wise and I just, I just boxed my butt off for two or three weeks excited to you know, to join the cast and the biggest compliment I got was when I when I finished a couple of the fight scenes I came off the rain came out of the ring and Robert DeNiro comes up to me and he's like hey what you know are you pro i mean you know what Jim what Jimmy workout of oh shit Yes, thank you Lord God thank you Mr. dinero great compliment Mr. Raging Bull. as fuck you know, like as an actor, you want to be able to disappear in your role you know what I mean? And and for him not to know that I was an actor on the set that I was actually thought because I was actually a real fighter. A huge fucking compliment as a huge compliment. It's so so I you know that that was a testament to my hard work for the 17 months to the year before I got on that set.

Alex Ferrari 43:14
And now you're also talking about directing and producing you produced a film with one of our guests prior guests. Kiko. Kiko Yes, the shooting star salesman. Yeah, we're the star of that one. And we talked a bunch about that, that in the in the episode, but that must have been fun. You did a great job in that short, I remember watching it in the beginning. Before it before I got released. I was like, man, it was a must have been fun.

Yancey Arias 43:40
I was fantastic. And you know, I'm trained, you know, classically and I went to Conservatory, Carnegie Mellon in Pittsburgh, and you know, so so when I read the script, I felt like it was such an eloquent piece. And I felt like it was something that you never seen me do before. You know, and so I really wanted to challenge that, you know, myself and the peace to to see a Latino in that role. I mean, when it first came to me, Kiko didn't know what he wanted to do with me on the project if I just wanted to produce a them or not, and I read it. And I was like, who you have in mind for this what we were thinking like a 60 year old white guy, you know, I was like, Well, God bless the 60 or white men love them all. But you know what, I want to play this role. And I want to, you know, I want to do my take, and, you know, and he was like, Oh, wonderful. That sounds like a really good idea. I was like, Yes, it's a brilliant idea that before you change your mind, so we got into it, and he we had the best experience possible. And we were so in love. I mean, the, the show the actual short is playing so much for the last three years in all these different festivals, and it's garnishing awards and whatnot and acclimated. And, you know, we're just like on a shoot of fooling features. So yeah, that's one of the other things we're in development with, that we're trying to make as well. And we're just working on the script right now. So that's awesome. Yeah. So we'll hope hope to see that So I'm in the next two years.

Alex Ferrari 45:01
So speaking of working with the director, what do you look for as an actor and a director?

Yancey Arias 45:07
Okay, well, if I'm working with a director, okay, having having directed already, for me, like, I know, and I appreciate, like, being able to, like, talk to my actors, when they need me, you know, I don't like to be in their face, you know, so. So basically, like, I trust my crew, I trust my actors. And, you know, I set up cameras in such certain ways that it's like, I want, I want them to feel like they're almost onstage and they're having a live performance. So like they're creatively flowing, and nothing technical is getting in their way. You know what I mean? So like, I almost feel like, I'll put zoom lenses on cameras, so that, you know, they were in tight, but they don't know we're in tight, you got I'm saying, so I wanted to feel like we're, I want the audience and the crew to be like flies on the wall, watching something like really dangerous happening right now. You know, so I give them that space, you know, and I like that, you know, I like directors who give us space, you know, as big as because they give, giving us the respect and the honor of knowing that when they hired me that I'm going to bring the goods, I'm going to bring my preparation, and allow that preparation to be a celebration on set, you know what I mean? And it's not that I'm trying to say, like, you know, actors should take over No, that's not what I'm saying is that, you know, if, when I'm hiring somebody, I'm looking at mostly, you know, trusting noise, okay, this person is brilliant, they're great. They, they do, they do their work, they do their homework, they're responsible, they're not there, they're kind of people, they're loving people, they care for the peace, they're going to bring something, let's play, you know, so I like obviously, like, you know, before we actually start production, maybe a week of rehearsal, just to kind of get in there, you know, get dirty with the director, knock out all of these wonderful, you know, moments and scenes talk about things that, you know, we'd like to achieve in in all the scenes, and then, you know, finally, when we get to set that we're all on the same page, we're not, you know, wasting time on things that we didn't explore yet, you know, we're actually expanding on the exploration that we had in our preparation and our rehearsal, you get what I'm saying, if anything, there, anything gets stopped, we think for a second about anything is only about expanding and moving forward, rather than, you know, you know, stopping and not having had that prep time, you know, to get it. And then the other thing is, like, you know, sometimes I feel, you know, and this is nothing against certain directors and whatnot, you know, everybody has a different way of going at it, different roads at the top of the mountain, and as an actor, I understand how to work with all of them, you know, it's my respect to them and their craft, you know, because not everybody's wired the same way. But I do kind of tend to, like some of the directors who, you know, they're brilliant at what they do, you know, and they understand and respect what I do. And, you know, the talking is minimal, you know, it's, it's more about the doing, you know, and and, you know, if I need another tape, let's do another tape, because, you know, I have something special that that just came up out of the moment that perhaps, perhaps I didn't hit or didn't jump off the cliff on. And, you know, let me give you one, you know, hits and giggles, you'll, I'll surprise you, you know, even if it's an improv, you know, it's something that, you know, whether beyond the page or off the page, that it's something that is something creative, that allows us to, you know, to be and so, you know, I feel like sometimes certain directors like to talk for talk, you know, to feel their importance, and it's not, you know, it's sometimes an insecurity thing, and I understand it, I understand it, you know, and I and I respect them for feeling that way. In a way, it's a compliment to me that they want to share that moment with me and they want to talk about something, you know, but, but a lot of times, it's like, you know, just have faith in your guys and just do you know, just lead the way if I'm off track as an actor for anything, please come in and help me get back on track, right? If I'm driving this, and I'm, you know, I'm doing my thing, and they're getting it and I'm attaching the story. You know, some really good directors know how to leave their actors B and just, you know, basically just just be like, Oh, you want another one? No, you're good. Okay, great. Let's move on. You know, right. Right. Right. Right. It's it's not even, you know, it's just knowing when you have it, some some directors don't know when they have it, you know?

Alex Ferrari 49:49
Yeah, that's, that's that's what Robert Forster said. He says, like, I asked him the exact same question He's like, I'd like a director who knows when they have it. Great. That's a big thing.

Yancey Arias 49:59
It's a big thing, it's a big thing because, you know, otherwise, it's like, it's sometimes it gets kind of sticky and little muddy, but, but you know, I think that at the end of the day as an actor, without my directors hat on, as an actor, you have to be able to work with everyone and everyone style, you know, and just basically adapt. And, you know, remember that you're invited to a party, you know, and you have to respect everyone at the party, and the party and all your work on your work. And, and be ready to be ready to, you know, to adapt into I've already said that, but be ready to complement the project and to collaborate with the project because, you know, no matter what you came up with, that is so brilliant for your, you know, that you feel we want to share with the audience and we want to share for the, with the production, you know, things things are going to slightly alter, you know, for one reason or another technical things or, you know, story wise or, you know, whatever, you know, things do change. So be ready to change, be ready to adapt, you're ready to flow. So you know, you it's just like being a fighter, you know, I mean, like you can, you can basically train for, you know, 16 months prior to a big fight or three months or two months or one month prior to a big fight. And in that preparation, you know, you do you think of every possible thing that you have to do to fight that opponent. But when you're in the ring, when it's in the fight night, dude, anything could happen. Anything could, of course, be able to just flow and adapt. And you know, you know, go with it, you know, I'm saying and, and, and, you know, you're brave enough to go through it, you know, try to win. And if you did win, great, but if you didn't, at least you were brave enough to try. You know me, I

Alex Ferrari 51:49
think that's good advice for life in general, just kind of go with the flow. Anything can happen at any time.

Yancey Arias 51:55
Exactly. And don't freak out when something doesn't seem to be wrong, because what you think might be wrong, actually could be a blessing.

Alex Ferrari 52:03
Oh, I've had that too many times in my career. Too many times cop out for right. Yeah, exactly. Exactly. Yes. Um, hold the mic a little bit off, your shirt is still rather good. So I have a couple more questions. Are you good? Are we good on time? Yeah, so far. Alright, cool. Any advice you can give a working actor on how to make it as a working actor in the business?

Yancey Arias 52:32
Well, here's the number one thing, anytime you get the opportunity, remember that it you have to appreciate it with every ounce of your body and your soul. And then, you know, prepare yourself to do the best work you possibly can in the time of your life that you're in. Because every time you go in and do work for any production, you know, it's about being consistent every time. Like always bring your A game and I know it's exhausting, but you do it because you love it. And there's no other reason why you need to be there. Because simply because you love the story and you'd love to be on the project. And and be prepared because once the audience then feels that love that you brought to the table, like basically, like you're serving a dinner, a beautiful dinner, every time that you're going, you know that you put them on a show, you know, and so like every time you invite the audience in, to sit down and give you you know, your attention for you know, 45 minutes to two hours, you know, it's it's this amazing dinner that you prepared for them. So you know, otherwise, if you don't have it that great, then people don't want to come you know, to dinner anymore. So the more that you so the more that you you know, they're always bringing something delicious, different, something great, something interesting, you know, and your work is always on point, you know, you know, 99% of the time, you know, because remember you gotta leave 1% for failure for failure because failure is good thing it's a humbling thing.

Alex Ferrari 54:00
You know, it's a greatest teacher but you don't learn by winning all the time.

Yancey Arias 54:04
Exactly. But you get you'll learn by failure as well. But you know, you know your turkey always gonna be as delicious and scrumptious. You know what I'm saying? But but but no thanks. Yeah, if you're right for Thanksgiving, right? If you're, if you're consistent, right and giving and preparing the most delicious dinner, doing your best work, then, you know, people will pay attention and people want to keep hiring you. And that's how you become a working actor in this business. And the other thing that you have to do to also be you know, a working actor is that you have to have a lot of different things that you do, you have to learn how to dance you have to learn how to sing You have to learn you know, you got to know your shit as an actor, you have to you know, you have to pick up an instrument you have to do a lot of different things. Because sometimes a certain role calls for it and and if you go in on it, and you don't know anything about that, you know, it's going to be Difficult to cast you, you know what I mean? Because then you know you want you want to give the producers and director no reason to say no. You know, I'm saying so you're going for a role, and there's a specific skill attached to that role. You want to know something about that? As a general statement, right? Yeah, exactly that way, that way, you know, so sharpen your skills when you're not working on different things, whether it be dance class, singing class, horseback riding, guitar, horseback riding, motorcycle riding, be safe guys, you know, you know, any kind of contact sport, boxing, martial arts, you know, be good. Respect your body, understand, you can't hurt yourself, either, you know, but but train, train, you know, on all of these different arts, because, you know, you're going to be called upon to have to come up with that skill. And it's very apparent when you don't know what you're doing. And because of television, and television, and independent films move so fast, and the preparation is so small, you know, you want to have a head start. If he so so there's a big thing about vision questing. I call it vision posting, because I say to myself, look, you know, what, I haven't been called yet to play a guitarist, you know, someone who's good, but but like, I think of myself as I'm someday I'm gonna play someone special in history, who played guitar. So I play guitar. So I work on it, like every day, even playing little, you know, Nursery Rhymes to my son, you know, as long as I'm doing it, I, you know, out, you never know, when I really have to do it for a job. You know what I mean? I'm lucky that I do sing. I've been singing since I was a child. And I've done it on Broadway. And, Greg, we talked about before. So if there's a singing role, you know, I sing. So I'm gonna bring that to the table. I say all actors should learn how to do especially learn how to sing or learn how to use their voice, learn how to dance, or do yoga. Because it's really important, you don't just act from the head up, you act with your whole body, you know, you're communicating with your whole body. So you got to learn how to use your instrument fully your full on instrument from head to toe, so that, you know, you can apply that to being consistent at work and also being ready for something that might surprise you later on that, you know, oh my God, I've been in dance class all the time. Oh, this is a big dance movie. Oh, it's a big ballroom dance movie. Like what happened with you know, what was that movie?

Alex Ferrari 57:26
The ballroom of a strictly ballroom strictly ballroom

Yancey Arias 57:29
or another movie that Robert De Niro did the most amazing film of two years ago.

Alex Ferrari 57:35
Oh. Seven line playbook.

Yancey Arias 57:40
So somebody's playbook. Exactly so I mean yeah, I mean the characters didn't have to really know how to dance but it's good to know something

Alex Ferrari 57:47
it helps it helps with the part without question yeah, no are there are there any pitfalls in the business that you can warn actors about

Yancey Arias 57:55
pitfalls you know I would say the pitfalls are like in life don't expect so much don't don't expect you know that everybody's gonna kiss your ass or you know throw flowers you know down you're on your feet you know you know you appreciate every opportunity you have Be humble you know because if not, you know, people people will see that smell that and they don't want to work with people that don't appreciate to be on a project you know what I mean? They know that you know there's a lot of people I know that shot themselves in the foot because you know they think that they're poopoo don't stink you know what I mean? And and they get bad reputations you know so so as you know I say work hard Be humble do your best and and and you know try try and bring love to the table and nothing else you know you know I think also you know good training you know get yourself in a good you know space a good workshop or you know good class you can work out for a couple of years that you feel comfortable with and safe in and you can rock use you know, rock your best creativity you know, find a way to work out in spaces like that so that even you know as a working actor, you're still always growing you know in between and you're still you riding the bike in between work because sometimes you know, if if you don't work for maybe four or five months and all of a sudden you got a job and you got to jump back on the bike and you got to you know, kind of start the pedaling again whereas if you're already there and you've been in you know another production or working on something for yourself you know to expand your muscles and have character that you never played before you know that you know you you're ready and as soon as someone calls like BAM okay hello let's go and and that you know, what happens is some some actors get lazy they don't they don't work on their craft they don't they think that they know it all. And you know, like art art is an evolving thing and so you know, you never got it you're never ready and if you feel like you got it, then you're dead really creatively.

Alex Ferrari 59:56
And the one thing that you said that was I think it should be made a point of is like here's like a For two years you have to do this like this is not a short thing this is a long process to become a really good actor it takes years of determination years of work

Yancey Arias 1:00:08
yeah man still work out and I'm you know I'm 30 years in the business so yeah right you have to I say work out because I look at a class like a gym, right when I'm when I'm in a class I'm a structure I'm working out that's my workout time. That's my therapy time.

Alex Ferrari 1:00:23
So um, last two questions. The toughest questions by far what is the what is one of the most underrated films you've ever seen? And what are your top three films of all time?

Yancey Arias 1:00:38
got three underrated and no

Alex Ferrari 1:00:39
What? No, no, just one underrated three top

Yancey Arias 1:00:42
One underrated film and three top Yeah, that's a good one. I told you it's gonna be the toughest you're gonna give me a second I'm gonna start with the basketball okay maybe maybe the under one underrated one we'll come to but you know godfather of course you know godfather 123567 right That to me is the you know I could I could just you know a film is so great when you can like after 30 years of being in the business anytime it shows up on like you know any network or any you know any cable channel you stop what you're doing you watch and if you don't have time you go like I got to see that again and you go pick up the DVD and put it in

Alex Ferrari 1:01:34
a few of those movies yeah

Yancey Arias 1:01:35
you know and it's now as a director producer writer even more so it's like you know if you have a film like that you you go back and refer to shots and you go oh my god look at that carrot movie. Oh my God look at that amazing you know you know panoramic shot that they have or whatever you know or the way just the interesting lighting or anything you know cinema party decio and love cinema beautiful beautiful farm film that in terms of story and simplicity heart and soul heart soul passion I mean it was you know, just so good it just got me right away you know when we in terms of story and in terms of like all of that you know, inspiration you know is great great you know, it was one of those examples of fantastic movie that was probably shot for very little and very humbly but with a lot of love and care you know what I mean? Okay, so godfather cinnamon para decio and Gosh, I mean Hello

Alex Ferrari 1:02:46
whichever one whichever our wars okay fine

Yancey Arias 1:02:50
you know as a kid you know, it's like you grew up with that and it's so hard to get away from that today. The kid in me is so excited by those Star Wars is coming

Alex Ferrari 1:02:59
it's it's it's I've never seen the anticipation that the last time I've seen anticipation for a movie this much was was probably when the prequels came out. Like that was But even now more even now more so because

Yancey Arias 1:03:12
oh my god. Yeah, because the technology is so amazing. And JJ Abrams, like he's asked with Star Trek one and two that it's like, you can't wait to see what he's going to do with the Star Wars

Alex Ferrari 1:03:23
and you know that most of the most of Star Wars is he shot at old school practical.

Yancey Arias 1:03:28
Wow. Yeah. Well, I can't wait.

Alex Ferrari 1:03:30
I can't wait to see how he pulled it off. So yes, where can people find you?

Yancey Arias 1:03:37
You can find me at www ncrs.com. I check in there all the time. And you know, you can actually go to my forum and ask questions and I answer also on Facebook, Yancey areas and Twitter and Instagram and now Periscope. Your Periscope. Yeah, no, I'm a periscope when I have a good connection like I'm on the set of agents of shields today. And obviously I can't be on set with the periscope thing but I can do that so much. I can be in my trailer talking about it you know, I wouldn't talk about any plot well you know of course of course specific you know, I have to respect my my due diligence and silence of course to the project but you know, I can you know, I can just say Hey, guys, you know, I'm doing you know, this show watch me, you know, in the new year, you know, but But so, so yeah, so you can find me on all those social medias. And, yeah, and this 2016 and at least the first quarter, you're gonna see me quite a bit. I'm on. Agents of SHIELD. I'm on Bosch on Amazon. I'm on. criminal mind criminal my Criminal Minds beyond borders. is the new Gary Sinise show now Gary Sinise. I'm sorry. Excuse me, please scratch that. Wait Is it in New York CSI New York okay was the was the one that

Alex Ferrari 1:05:06
That was the one that was Gary Sinise Yes. Yes. Oh, sorry.

Yancey Arias 1:05:08
Yeah. I'm thinking somebody else I think Craig Kinnear for some reason okay. Similar actors but now yeah Gary Sinise is amazing anyway, so Gary Sinise has a new show called Beyond Borders. Is this the Criminal Minds Rand flagship and I haven't film coming out called restored me and I also have a film coming out called hands of stone so you can catch me in a lot of neat stuff in the first quarter of 2016

Alex Ferrari 1:05:40
And handsome stone is the one with a with with with Bobby I like to call Bobby Brown Yeah, yeah I've actually seen the I saw the trailer I'm not sure the trailer that I saw the poster for sure. I was like oh, and he's like he has he's the he's like the the trainer right

Yancey Arias 1:05:59
The trainer right? Yeah, I mean I'm sorry. Roberta Duran yeah the trainer and and we have you know, and then in my film that I produced is coming out restored me it's got a really interesting avenue that we're going because we're we're bringing a lot of spirituality to a very urban edgy, you know, based on a true story type film.

Alex Ferrari 1:06:23
Oh awesome.

Yancey Arias 1:06:24
So so you know it kind of goes in the faith based market but more but then it also dances in the you know, urban you know, Suspense Thriller world so it's kind of you know, in the end we have some really wonderful actors that you would be amazed that I was able to pull out you know, from my Rolodex of friends over the years that I've worked with and they've supported me and I've supported them and you know, we just try to make it a love fest on set and you know, bring actors you know, like much like George Clooney and Steven Soderbergh use a lot of the same people you know that's that's basically what I'm doing I'm trying to you know, I'm taking a you know page off their playbook and bring friends to the table we have a great time you know, so the classic dinner you know, so you just that's a really fun movie that I think a lot of people appreciate once it comes out restored me because you'll see a lot of the people that I've worked with and you'll go oh my god yeah he worked with on that one and he worked with him on that project and then and that you know in any get it you're like oh, I see what yes he's trying to go with his progress he you know, it's a big you know, Family Affair every time

Alex Ferrari 1:07:28
That's so awesome man thank you so much for taking the time out and sharing the experience your experience with with the crowd and hopefully, people get something out of a lot of this wonderful information that you laid out for us today man.

Yancey Arias 1:07:40
Good stuff man. hopefully help somebody.

Alex Ferrari 1:07:43
Thanks again for being on the show brother. You know, sometimes you just meet people in the industry that you just just love man and and Nancy is one of those guys. I absolutely love Yancey and would go to battle with him. any day of the week. He is one of those souls that is that he says a giving soul and he's such a great, he's also a very great actor. But more importantly, he's just an amazing human being and was blessed to have him on the show and share a little bit of nuggets of gold nuggets of information that he has. Anytime you can hear or listen to somebody who's been in the business for a long time give you advice. It's in your best interest to listen and I was listening as much as interviewing on this one as well. Because I've talked to Yancey a bunch I've never had this kind of detailed conversation with the antsy before so it was a big treat for me and I hope you guys got something out of it as well. Now guys, don't forget to head over to filmmakingpodcast.com and leave the show an honest review. It really helps us out a lot. So thanks again for all the support guys. I hope you I hope you guys are getting a lot out of this. I'm loving it and enjoying doing this show. And I plan to keep doing it for for a long time to come to want to try to help as many filmmakers as humanly possible. So keep that dream alive. Keep that hustle going. And I'll talk to you soon.

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IFH 046: Film Festival Hacks: Secrets on How to Get Your Film Accepted

Getting into a film festival is getting tougher and tougher every day. Indie filmmakers can end up spending thousands and thousands of dollars submitting to every film festival around, and there are a ton. At last count, there were over 3000 film festivals around the world. That’s a lot of submission fees.

When I was doing my rounds with my films I learned a few things. A few tricks that I put into a FREE eBook: “Six Tips to Get into Film Festivals for cheap or FREE.”

This eBook was such a success that the Indie Film Hustle Tribe kept reaching out to me to create some sort of “master class” on film festivals. Well, I heard the call and teamed up with arguably one of the leading voices in film festivals Chris Holland from FilmFestivalsSecrets.com.

We got together and create a one of a kind resource for any filmmaker even thinking of submitting to a film festival. We call it Film Festival Hacks!

In this episode, I give you a SNEAK PEEK at Film Festival Hacks and let you listen to a FREE lecture from the course. So get ready to take notes and have a taste of Film Festival Hacks.

Oh, before I forget Chris Holland is also giving you another FREE sample of the course on his podcast so when you are done listening to this head over there for more FREE content.

Right-click here to download the MP3

Alex Ferrari 0:00
As many of you guys already know, a lot of I've been in a lot of film festivals over the course of my career about almost closing in on 600 Film Festivals with all my, my projects I've produced and directed myself. So I have a very unique perspective on film festivals and how to get into film festivals. And you know the techniques behind that and the psychology behind film festivals, what they can do for you what they can help you with and so on now, my buddy over at Film Festival secrets calm Chris Holland, we decided to get together and create the ultimate resource for all filmmakers in regards to film festivals. And we're calling it Film Festival hacks. As you can see, that is a pattern with a lot of the courses and material that I've been putting out lately. But it is a hack. Me and Chris got together and design this course because we saw a need in the marketplace, there is no course available anywhere online or offline. Really breaking down the the weight and really it takes to get into film festivals, how to use Film Festival festivals properly, how to leverage film festivals properly not to spend tons and tons and tons of money. It's a mystery to most filmmakers it was to me when I started. And the brilliance of this course that we put together is that we have both sides of the badge. As Chris says, Chris is on the other side, Chris, for you guys who don't know, has been in the behind the scenes at film festivals for the better part of over a decade. And he's been just on the front lines of film festivals helping filmmakers get their films into film festivals. And when the opportunity came about for us to work together, we thought it would be very interesting to get both sides of the badge, one behind the scenes of what it takes to actually put a film festival together, what film festivals are looking for, how their processes are behind the scenes, and then also the perspective of a filmmaker who has gone through this process so many times and seeing what film festivals have actually done for the filmmaker for films, how we were able to leverage them, how I was able to make money off of them. And then who would who to spend money on as far as submissions, to who not to shoot, we all go to Sundance, should we all not go to Sundance, all these kind of questions. So we decided to put this amazing course together. And it's over four and a half hours, of course that we've put together. And honestly, you know, if you're a filmmaker who wants to get into film festivals, this resource is invaluable. I wish I would have had it. When I was first starting out. It is so chock full of stuff and so well organized and put together if I do say so myself, Chris and I really worked hard on this. And I wanted to give you guys a free preview of one of the lectures. Now this lecture covers how to market your film, to film festivals, which is something that filmmakers Don't think about. Because film festivals are a client, they're a customer, they're there's somebody who wants your product, your product is your film. So if you don't market your product your film properly, the chances of you getting into film festivals are nil to none, and you're just gonna waste money and so on. So this whole lecture we talked about that and it's about 10 minutes long so really gives you an idea of kind of the in depth stuff that we're going to go over in the course itself. So take a listen. And when you come back, I'm going to give you a URL to get a super discount off the course. So get a pen and paper together or an iPad and start taking some notes because there's going to be a lot of knowledge bombs dropped in this sneak preview of Film Festival hacks.

So everyone always talks about marketing your film and marketing how to get it out to the public and get it out to the audiences and how to be able to sell your movie but the one thing that they don't talk about is that if you're trying to go down the festival circuit you have to market to film festivals. film festivals are your customers, so you have to figure out what that customer wants. So you can sell them that product, which is your film. And that's so so important when going down the festival circuit. And that's why so many people waste so much money, and so much time waiting. You know, like if you're doing a slasher film, and you expect to get into Sundance for competition, that's probably not going to happen, because I don't remember a slasher film going through Sundance, and it's in competition and the last 20 years. So that's probably not the best thing. But you're killing yourself to try to get to that deadline to submit to Sundance, which I do, every every season, I get bombarded with films and my post company, all we're running to get out to to Sundance and I look at the movie, I'm like, there's like, you really don't have a chance. But with that said, I did that with one movie. And it won two awards, a Sundance, but it wasn't a slasher film. But anyway, so Chris, what are your thoughts on that?

Chris Holland 5:55
Well, I think that's that's very well said that, you know, you're in this ecosystem of business, and everybody's looking to make, you know, not necessarily money, but they're looking to make something out of the experience. For festivals, they have an audience to serve, they want to put butts in seats. So they're going to pick films that speaks to their audience. They also have, you know, a desire to build prestige and credibility for themselves. And you know, to do that, sometimes they have to defy those audience expectations, and program, something that maybe the audience isn't going to be into, without, you know, and they also have sponsors to satisfy the sponsors really want to see full theaters. So all of these things sort of mixed together into the festivals list of things that they want from a film. And you need to know that your film is a good fit for that festival. If you ever hope to get the film in. A lot of filmmakers resist the idea of simply going to their niche. They got a horror film, and they think, oh, our horror phone is so special. It transcends the horror genre, right? No, probably.

Alex Ferrari 7:10
It transcends horror films.

Chris Holland 7:13
Well, and and, you know, every year or so there is a film that transcends the genre that, you know, that's well,

Alex Ferrari 7:21
that's the lottery ticket, though, isn't it? That's kind of like, that's the exception, not the rule. And that's whatever. Everyone's always sold a lottery ticket, but no one and everyone knows they always shown the winner of the lottery, but they don't see the millions and millions of people who didn't win the lottery. That's that's marketing. That's Hollywood is a general statement.

Chris Holland 7:39
That's precisely correct. The biggest example from the last decade or so that I can think of, is Brokeback Mountain. You know, Brokeback Mountain was a, you know, an LGBTQ film that happened to transcend that genre and crossover into the mainstream. So for a good you know, a few years after that film came out, there were a lot of films that otherwise would have gone straight to the LGBTQ festival circuit that were submitting to regular old film festivals because they thought they could do the same thing.

Alex Ferrari 8:17
But But with that, but with that film, also, you had Ang Lee's the director, you had Heath Ledger, you had Jake Gyllenhaal. So it was it was an independent, but it wasn't an independent.

Chris Holland 8:28
That's that's exactly correct. But people took the wrong lesson from it. The lesson we took was, oh, audiences now you know, we'll watch you know, a film that's primarily about the gay experience. And you know, maybe my phone can do that, too. So a lot of time and energy and money got wasted for people, you know, sort of pursuing that dream. The same thing happens with you know, any niche you can think of, whether it's science, fiction, horror, whether it's Asian, whatever, I think, if you want to be successful, particularly starting out, you need to look at what you've got, and make sure that you've got you know, in in startup parlance, you have product market fit, and try to break out of that market. You know, don't put all your eggs in that make sure that you, you know, can go back to your base, and that you've got them as your safety school or whatever, you know, before your entire festival run is ruined.

Alex Ferrari 9:28
I was watching a documentary The other day about clerks, which is a very famous Sundance, you know, winner and or I don't even know if it won or not, but it got picked up by Harvey then that Harvey Weinstein in that in that year, and then the year right after, there was like, 4500, clerk ripoffs being sent because like, Oh, well, I could do that. I'm like, Yeah, but that that was a magical time. And that specific thing. Yeah. One thing that I think a lot of people don't really get with film festivals is that it's a business. They have, they're in the business of putting assets in seats, because the more assets are in seats, they can get more sponsorships, they can make more money, and they can get more prestige and all that stuff. So one thing I noticed within my festival runs with my films is I had a movie called broken that had no stars. And it was an action movie. We ran 20 minutes. And then I had a movie right after Well, a few years later, that had Robert Forster and had Richard Tyson, who is a face that people would recognize who was in Kindergarten Cop and three o'clock high and to a certain generational, he's he's people who they know it's been a lot of movies. And I had one of the bond girls in it. And that movie I submitted and all of a sudden doors opened wider because of the star power. And I realized at that point, I was like, Oh, my god, they're not above star power. Of course. They're not above it at all. I remember going to Sundance and sitting down on a short film block that they put together. And I saw this horrendous short, horrendous with it was a bat It was a guy dressed up as Batman, and a guy dressed up as Robin on a date, and how Batman kept hoarding in on Robin. He's like, Hey, I'm Batman, you know, you want to go in and do all that stuff. If it wasn't for the stars, who were Sam, Sam, Sam Rockwell, and Oh God, the Justin lien, the guy was the apple commercials. Justin Long, thank you. Those were the two stars in it. And I'm sitting there thinking I'm like, Well, if it wasn't for those two guys in it, this would have never in a million years been programmed at Sundance. But there you go. So never underestimate the power. Even on a short film of stars, the more star power you have, the better chances you have of getting, getting asses in seats in that story that we talked about in a previous lecture about that Oscar winner, guess what, they had a hell of a good festival run, because they had an Oscar winner in that was their big selling point. And they had other Oscar nominees in that movie as well. So never underestimate. What are your thoughts about that and your experiences with stars? And you know, that kind of stuff?

Chris Holland 12:12
Well, two things. I think your Batman and Robin movie of the probably wouldn't have gotten into Sundance without name actors would have done fairly well otherwise correct. Pop Culture parodies are? So of course, you know, a lot of that presupposes that you're thinking about festivals and higher films gonna do at festivals when you're producing your film. And that is not the case. I mean, I would wager that's probably not the case for most of the people who are watching this now, right? Right there people, you know, people don't think about festivals until after they're in it. But for your next film, you know, if festivals are a big part of what you want out of the experience, then maybe you should think about, you know, the subject matter and the people you can get in it. And what sort of already popular things that you know, it's the indie filmmakers version of franchising, right? Right, Hollywood is going to make the sequel to whatever popular thing or comic book or whatever, as long as they can, because they know there's a guaranteed audience for him. And the same thing applies to parodies and pop culture, references, and name actors and all that kind of stuff. There's a built in audience. So some percentage of festivals are pretty much automatically going to take it. That's part of product market fit, knowing that and being able to capitalize on that is part of product market fit. Is it artistically, you know, pristine? No, absolutely not. And if you're in it to make the art, you need to make some peace with the idea that your art is going to appeal to fewer people than the Batman parody. That's just how it is.

Alex Ferrari 13:48
You know, absolutely, no, absolutely. And I think a lot of people have this problem with artists and directors and filmmakers have this general problem of not thinking of their movie, like a product. And at the end of the day, it's a product, you're trying to sell it. Now if you're trying to make a movie, just to express yourself as an artist, and you don't really care and yourself finance, and you don't care about making money, then there's definitely places for those kind of movies. But generally speaking, filmmakers want to make money with their movie so they can continue to make movies. So if you start thinking about your movie as a product, and then selling that product, or marketing that product to film festivals, then you will go farther as a filmmaker, I think, then if you just think of it as art for the art sake, because that's where I've seen so many filmmakers are like I'm an artist, I'm like, great, but if you're not a business person, or don't understand the marketing aspect of things, or understand how this business because it's called show business and the word business is longer than the word show for a reason. Without it, you can't move forward as a filmmaker, you have to understand that that thing and then how festivals are part of that plan with selling your Product

Chris Holland 15:00
Yep, they're your reseller festivals are reselling your movie to the end audience and the reseller has goals to, and you know, your film needs to help them move those goals forward. Generally speaking, it's really hard to make pure art and be a commercial success. So you need to figure out which side of the line you want to be on and, and how to accomplish that.

Alex Ferrari 15:25
So on our next lecture, we're going to talk about researching these festivals researching how you should attack the festivals as far as how you should submit, who should submit to, what festivals are the right fit for you, like what Chris was talking about a little bit about product, and someone who wants that kind of product, and so on. So that's what we'll talk about in the next lecture. And I'll talk to you guys in the next one. I hope you guys got a lot out of that little free preview of Film Festival hacks. You know, I you know, a lot of you guys who've been to the site know that I give away a free six secrets to how to get into film festivals for cheap or free. And it's something that's really dear to my heart, because I know a lot of filmmakers really don't have an any idea of actually what to do with festivals, and what kind of strategies to put together? What should I spend money on? What should I spend money on, you know that I spent over $1,000 on my first short film on submission fees, to a certain point, I just decided, you know what, I'm not going to do it anymore. And then I started applying a lot of the techniques in those six secrets to get in for free. So as promised, if you guys want to get a huge discount, we're going to be selling it for $97 for the course. But if you guys go to film festival hacks.com that's film, festival hacks, calm, you'll get it for 25 bucks. So basically, for the price of a film festival submission fee, you get an insane amount of knowledge. So we're gonna have it for 25 bucks for a fee for probably about two weeks or so after the airing of this podcast. So definitely go and running grab those as soon as humanly possible. So that is Film Festival hacks.com. And as another bonus, because I'm just handing out bonuses left and right today, Chris has also decided to give you guys a free sneak peek of the course on his podcast, as well. So he's going to be giving you a whole other lecture for free on his podcast. And you can find that at Film Festival secrets.com forward slash podcast, that's Film Festival secrets.com forward slash podcast, or you can click on the link that I leave in the show notes. Now a lot of you guys have reached out to to me over the months that indie film hustle has been around and asked me how can I support indie film hustle? How can I help you keep doing what you're doing. And the way I've decided to do that is by creating value a lot of value for you, as opposed to just asking you to support us and give us money or anything like that I want to give you something in return more so than all the free content that I give you. In putting these kinds of courses together, I have a whole bunch of courses coming out. We have some big announcements coming up in the next few weeks, and being able to give you even more access more great value to help you guys on your journey as filmmakers. So by buying this, these courses that we've been putting out Film Festival hacks, filmmaking, hacks and Twitter hacks that really helps indie film hustle out a lot helps me out a lot to keep doing this because guys, you know, I run this entire thing by myself, this entire Empire, the entire indie film, hustle website and everything, the podcast I do everything myself. So it's really hard to keep doing this all so I do need some help. I do need some support to keep all this going as much as humanly possible because it is a lot of work guys, trust me, this is an immense amount of work, especially with the big things that I'm going to be coming up with in 2016. It's even going to get bigger and deeper and harder for me to keep going. But I want to keep this up for you guys. I want to keep giving you all this good quality content. So by helping me out and buying these courses, it really helps support indie film hustle. So thank you guys, as always, and please don't forget to head over to filmmaking podcast calm and leave us an honest review of the show. It really helps us get the word out on indie film, hustle and all the good work that we're trying to do for independent filmmakers. So thanks again guys. Keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 045: Twitch Film – From Film Geek to On-line Media Empire with Todd Brown

How does a film geek turn his love for movies into a media empire? Ask Todd Brown from Twitch Film. I met Todd Brown over ten years ago when I was promoting my short film BROKEN (Watch it on Indie Film Hustle TV). He did a killer review of the film and we became fast friends.

His movie review site Twitch Film.com was just starting out then but it has grown into a leading voice in global cinema. Twitch Film focuses on more obscure, independent and international films; something that was missing from the movie review site blogosphere.

Twitch Film’s focus on those kinds of films made it stand out and over the years has grown into a mega movie website. My advice always is nice to people you never know when your paths will cross again.

Todd leveraged his knowledge and access to great international and independent films and joined forces with XYZ Films.

XYZ Films is an integrated content company whose mission is to empower visionary storytellers from every corner of the planet. As an independent production company and worldwide sales agency, the company is uniquely suited to identify talented filmmakers and bring their stories to life.

You might have heard of some of their breakout hits “The Raid ” and “The Raid 2.”

Todd and I sat down to discuss all things film geek, the state on independent film and the new landscape of film distribution. Enjoy!

Right-click here to download the MP3

Alex Ferrari 0:54
So today, guys, our guest of honor is Todd Brown from twitchfilm.com. Todd and I have known each other for probably going about 12 years now. We we first met when I was promoting my short film broken a few back in the early days of promoting broken and he was just done launching his site, twitch film.com maybe a year or two earlier than that. He was a big fan of broken and, and then afterwards of red princess blues and some of my other films. So of course, we became fast friends. So he's, he's amazing guy, he's seen more movies in the last 10 years, especially independent movies than anybody else. I know he's gone to 1000s of film festivals for his website and has seen every every thing from any walk of life you can imagine. So he was he's basically an expert on independent film and seeing independent film finding new talent and exposing new talent to the masses. Todd recently joined forces with x y z films, which is a distribution company and their first big hit was the raid. If you guys haven't seen the raid, I will leave links for it in the show notes. It kind of put action movies on their heels when it came out a few years ago. It's just a nonstop romp to say the least it's really great. And Todd was one of very instrumental in finding that movie and getting it to the audiences here in the in the States and around the world for that matter. So please sit back and relax and listen to to film geeks. geek out my interview with Todd Brown from twitchfilm.com. Todd man, thanks so much for taking the time out. I know you're very busy man. I know you're in Argentina right now at a film festival. So thanks for taking the time out.

Todd Brown 2:40
Yeah, of course. And yes, I'm down at the bottom of the world.

Alex Ferrari 2:44
How is it? What's the weather down, like down there?

Todd Brown 2:47
Alright, it's actually not bad. It's it's about the same as it is home in Toronto. So today, it got to just under 20 degrees Celsius. So that's like high 60s. Fahrenheit.

Alex Ferrari 2:58
Nice. Nice. Yeah,

Todd Brown 2:59
It's not bad. It's been sunny. People are nice. There's a lot of beef.

Alex Ferrari 3:04
I've heard.

Todd Brown 3:06
Rumors are true.

Alex Ferrari 3:07
It's so um, so you and I met God, it's going over 10 years now that we've met each other, back in the days when I was making my rounds with broken.

Todd Brown 3:18
Yeah, that's right. Um, you sent me sent me some materials, and I think was a short film or proof of concept.

Alex Ferrari 3:25
And it was it was a short film, it was a short film with a whole bunch of extras and stuff on it. And you were one of the early champions of broken. So I really do appreciate that.

Todd Brown 3:33
Yeah, it's, I mean, I obviously happy to do it, or I wouldn't have done it. But it's also I mean, you were kind of a little bit ahead of the curve on that stuff where those sorts of kind of proof of concept things online or drive driven a ton of movies over the last little while to actually get them made.

Alex Ferrari 3:50
Right, exactly. We were we were a little ahead of time on a few things with the, you know, with the three hours of behind the scenes kind of film school stuff on a DVD and self distribution and Yeah, kind of crowdsourcing we were already crowdsourcing back in 2004 2005 before you know everybody's doing it now but but yeah, it was really interesting. And I do again, I do appreciate you being that early one of the one of the early champions of of broken and then after that, you really helped me out with red princess blues and a couple of my other films. Yeah. So tell me, tell me a little bit about twitch film. TWITCH film.com it's been going now what? 11 years? 12 years?

Todd Brown 4:32
Yeah, we're we're into the 12th year at this point. Which is an eternity in online time.

Alex Ferrari 4:41
You're like, you're like the the eighth year that the at&t have like your forever. It takes me I don't even know what what what company has been around forever. You're like the Disney sir. You're like the Disney.

Todd Brown 4:53
Yeah, and kind of morphs and changes. We're in the middle of a fairly significant redevelopment right now. I'm where I want to bring some other stuff into it because, you know, we've we've effectively operated it the same way for that entire lifespan. And just the internet is a different place now than it was then. But it's something you know, I think we're I think we're about the same vintage. I mean, I'm 42

Alex Ferrari 5:19
Yep. I like that same vintage.

Todd Brown 5:24
You know, I grew up in I lived the transition to the internet, like my elementary school was like in that first wave of getting computer labs.

Alex Ferrari 5:33
Oh, yeah. What was your first computer? What was your first computer? No, no, no, no computer lab?

Todd Brown 5:39
Commodore pets?

Alex Ferrari 5:40
Oh, you too. Oh, my God, I had a Commodore PET as well. I, I was in fourth grade, when I saw it. And I was like, what, it was just such an odd thing to me. I know that we were gonna sound like such old people. But I mean, it was such an odd thing to see this thing. And I'd never really grasped what a computer could do for me, until literally I got into college. Because before that,

Todd Brown 6:04
I was like, I love them. I knew that.

Alex Ferrari 6:07
But it was all like it was all green with Microsoft Word. And like it always it was all dos. But when I saw the Mac, that's when I least offer me I was like, Oh,

Todd Brown 6:17
My can my current computer is a Mac and it's the first Mac I have ever owned. I was one of the guys like stripping down boards and like fixing jump jump settings and stuff and all that by hand. Oh, I love to be able to kind of get under the box. Get into the box.

Alex Ferrari 6:33
But you drank the Kool Aid now.

Todd Brown 6:35
Yeah, I have I'm fully up. Now it didn't take very long. But kind of growing up in that age, I had a bunch of friends who were into self publishing. And when I was in high school, I started writing really heavily about music for just kind of hand photocopied, ziens and stuff that friends of mine were running and that were being distributed in record stores and things. And, you know, when I was 18, I got published nationally for the first time. And it became something I toyed with the idea of doing and trying to do it for a living until I decided I really didn't like working for editors. But I, you know, I but I enjoyed the process of writing. So I wrote about music for a long time. ran my own little record label for a couple years that my sister is a doctor and she backed me on it and I spent all our money.

Alex Ferrari 7:28
That's what the sisters are for sir.

Todd Brown 7:32
Yeah. She was good about it. I paid her back eventually, okay. And then, as that stuff was winding down, I had a friend who, from college who kind of became the bridge to another guy who I knew from college, but we weren't tight. But he was starting a film site. And they knew that I had been writing for a long time that even though I had been writing about music, that I was also a film geek. So they asked if I'd be interested in writing for him. So I did that for a couple of years. And it became a little bit tense. And I wouldn't say contentious, but you could see it starting to go down that road, just in terms of taste. And in terms of

Alex Ferrari 8:16
I've never been I've never worked

Todd Brown 8:18
Than he is. And so I ended up being a very much a dominant voice on the site. And people assuming it was mine becomes this bruised ego thing.

Alex Ferrari 8:25
I've never heard of film, film geeks fighting like that before. Yeah, no, I never that It's unheard. It's unheard of.

Todd Brown 8:31
But what we both saw it coming before it arrived. And so there was a moment where, you know, I tried it. I don't even remember what the conversation started as john was like, you know, I feel kind of like we've been pulling in different directions a bit lately. And as soon as he said that, I was like, You know what, if you're feeling like that, I've been feeling like that. Now's the time where we just cut it. Then you go your way and you keep doing your own thing. I'm gonna go my way, and I'm going to find my own thing. And we'll Park as we're still friends and wish each other well. And away we go. Cool. Which is what ended up happening. And I launched Twitch. The name literally means nothing. It was just a word that I thought sounded interesting.

Alex Ferrari 9:12
Great marketing, great branding.

Todd Brown 9:14
So yeah, I know. It's a miracle that I've survived as long as I have in life. But it was really it was really only just an outlet for myself because at that point, I'd been writing for a really long time and I didn't know what I do if I wasn't and so I just wrote about stuff that I thought was interesting. It didn't I always assume that kind of the ceiling would be super low. And I ended up hitting a niche that nobody else was touching. And it just kind of all spiraled and grew organically from there and literally everything else that I'm doing in the industry has happened because of Twitch.

Alex Ferrari 9:49
And when I met you is like 2005 so you open twitch in 2004 right? Yeah, yeah. So was like you were you were kind of still brand new. When I You know, when I hit you up? So what else are you doing now in the industry?

Todd Brown 10:05
Um, well twitch within about the first year and a half led to me doing some festival programming, that's when kind of simultaneously I was approached by the Fantasia festival in Montreal, and I approached Fantastic Fest after their first year, because you can see that something cool was going on

Alex Ferrari 10:22
there, it's pretty cool.

Todd Brown 10:23
It is a pretty cool festival. Um, and when I did that, I was working a day job that left me very flexible with my time and paid really well, so I didn't need to get paid. That's Yeah. So instead, I asked both festivals to give me travel budget. And they started sending me around to the different film markets around the world. Oh, cool, which for me was travel and kind of a little bit of exoticism and, and all of this stuff. But resulted in me having a chance to learn the actual mechanics and the business of independent film from that end, without the pressure of having to monetize it, you know, I could just be around it and get to know people. And for the festivals, they had kind of me out there on the ground scouting, and chasing stuff down for them. So it worked out really well for both of us.

Alex Ferrari 11:13
So basically, you don't you're at a film market and not with the pressure of having to sell a movie or make money. You're just there absorbing information.

Todd Brown 11:20
Yeah, I was out there, kind of in the screenings, I was kind of handing out cards to the different sales agents, getting to know, you know, how the different companies worked, what sort of films different people were interested in what the different distribution models were, who the who the significant players were. And that was right, it was right before the home video collapse. So I was doing the market circuit. Well, that was going on. And you can see how the shifts in business model. We're affecting things and how technology was affecting things really, directly. And you could see who was adapting in the right ways and who wasn't

Alex Ferrari 12:02
one? blockbuster, sorry, sorry.

Todd Brown 12:05
Yeah. How much would they like to have the opportunity to buy Netflix bag

Alex Ferrari 12:09
for $2 million, with like, 5 million $20 million. It was something like,

Todd Brown 12:14
really small. It was really small.

Alex Ferrari 12:16
I always tell man, I always tell people like Don't be that blockbuster. Don't be anytime you have a business Don't be blocked. But you always got to look around the corner. And even if you're the big boy on the on the totem pole, because oh my god, they were they were like, they were huge. Yeah. And they just completely dropped.

Todd Brown 12:33
Yeah, nobody took it seriously until it was too late. There's an entire tear of the industry that's gone. Now when I started going to the American Film market, every single suite in the Lowe's was full from top to bottom plus three floors at the lomira go next door. When you go now, I mean, it's happening right now. Right? So I haven't I haven't been this year, I wasn't last year, really. But the year before that, when I was there. The lamere ago was completely empty. The top two floors of the Lowe's was were empty, the bottom floor of the Lowe's was empty and there were empty suites scattered all the way through. So that's like 4550 offices. So

Alex Ferrari 13:07
So why do you say so? What do you say? Why do you say that? What do you think that happened?

Todd Brown 13:12
Oh, it's it's all of those companies. Principally, those are the companies that were producing direct video content.

Alex Ferrari 13:18
Got it. And they're all gone. And they'd have no idea how to and they didn't switch, figured it out?

Todd Brown 13:24
Yeah, it's, it's, it's adapt or die. It's very Darwinian.

Alex Ferrari 13:27
Well, interesting. It's an interesting, I'd say I haven't been to AFM going, I'm going this. I'm going next week to AFM. My first one. And I've heard of course, I mean, I've talked to a lot of people, and I've heard of what goes on there. But it's interesting to see that perspective that there used to be so many more companies, and they just started to slowly go away because they can't adapt to

Todd Brown 13:49
changes. Oh, I mean, when it really hit it was three years. We are which is

Alex Ferrari 13:53
which is a bullet in in, in this in this industry without question. Yeah. So um, so you were saying,

Todd Brown 14:01
Yeah, but Well, I will have doing that I ended up meeting a guy who is now one of my business partners, who at the time was working for an agency in, in LA, in their independent sales division. And I covered a couple of his films, which were wildly divergent films. One of them was a documentary about a Filipino transvestite, and one of them was a really grimy, nasty horror film. Nice and I think that divergence in the fact that my name popped up covering both of them is what made me initially stand out tonight and so we got to know each other a little bit. And then the company that he worked for bought bloody disgusting, the PR website. Yeah. And at the time, they foolishly thought that there was money to be made and online media. So they tried to buy me as well and I wasn't interested. But Nate and I got to be friends. And one day he just said to me, Look, why don't you he's like you're finding this stuff all the time. I'm trying to sell it like, if you find something cool, why don't you just like just bring it to me. And we'll do it together. And we'll just kind of split it

Alex Ferrari 15:07
up pretty. That's it. That's a nice deal.

Todd Brown 15:09
Yeah, and I'd never thought of going that way before of actually doing it. But it's like, I just kind of hit the critical mass of knowledge that I was starting to feel confident in that world. And a few months later, while scouting stuff for festivals, I came across two different things, an animated film and a live action film, where I kind of looked at them, and they're both obviously really good. But I could see that they were about to make some really big errors. So I wrote both companies kind of cold, and just said, Oh, we'd already been talking about other stuff, because I've been covering them on Twitch. But in terms of business, it was cold. And I reached out and I said, Look, I don't I don't want to speak at a turn or anything like that. If I'm wrong, just tell me to shut up and piss off and go away. And I won't be offended, that's fine. But it looks to me like you're about to do kind of this and this and this. And if you do that, here's what's going to happen. And you're probably going to leave four or $500,000 on the table. And you need somebody with a really particular skill set who can do kind of this list of things for you. And I've got that skill set, and you should just hire me. Nice, and both of them did. And then I immediately turned around and called Nate because I am not a contract guy and I will, right? And so I just called him up and left a message and said, Look, where are you serious? Because I got these two things. They both want to work with me. And I need somebody who can handle this whole other end of it. He said yes. And that was the start of us working together. And that was also the start of us working with Gareth Evans. Because one of those movies was marital, the movie he did before he did the raid. Oh, nice.

So yeah, we kind of we hit a good one right out of the gate.

Alex Ferrari 17:00
He hitched your chair, your your wagon to a good train there. Yeah. Wow, that's that's it. I had no idea about any of this stuff. I thought you I thought you were you know, I know you did a little bit behind the scenes stuff with festivals and stuff like that, but I didn't know you. So your do you handle distribution now? Or do you like Yeah, no,

Todd Brown 17:19
I'm I work with. We're called XYZ films. Um, you know, the company is up to 14 people now. Oh, wow. So and I work on, on the acquisition and development side, kind of tracking either independent projects that are already going or the stuff that's about to bring him in help with the development end of things. And then we are both a production company ourselves. And then we are also a sales agency.

Alex Ferrari 17:48
Wow, wow. And this is you. This is you and Nate.

Todd Brown 17:52
Ah, well, Nate, what I didn't know is when I was kind of out having those initial conversations with kind of those first films, Nate and two of his buddies, two of his best friends from when he was in the UCLA producers program. Were all in the process of quitting their jobs, to found this new company together, which is XYZ. And at the time, it was founded on the back of a development deal that they had with time life where they had an one year exclusive window to just mine the time life archive of every magazine they've ever owned for articles that can supply the basis for stories. Oh, wow. And so yeah, in those days, they XYZ was initially founded on the belief that it was going to be a development company. And I joined about nine months into the life of the company, I think, so I'm not original with them, but within the first year as they as they quickly realize the development takes a really long time. It's very expensive to make some money while it's happening.

Alex Ferrari 19:03
Right now they're based in LA are they based in Toronto? They're based in LA. I'm still based in Toronto, as you should be, sir. Stay out, Stay out of this town as long as you can.

Todd Brown 19:12
Yeah, I'm pretty happy where I am, other than in February and March.

Alex Ferrari 19:16
I've been there. It's not fun. So um, so with Twitch, Matt, what made you focus on international and independent films? Because that is your focus, right? That's kind of what twitch does.

Todd Brown 19:29
Yeah, to Yeah, to a large degree, and we're not like we're certainly not anti Hollywood. There's a lot of Hollywood films that I love. And there's a lot of Hollywood stuff that we cover. Part of it is that part of is just that I bored easily. And I just, I couldn't get excited about being kind of the fifth guy to review this movie, Avengers, right? Just covering the same stuff that everybody else was covering for the sake of covering it. Right and You know, the way we laid our boundaries down, it also left me really versatile. I mean, like he talked to, I don't want to name them just because I don't know if he wants to be named in this way. But you know, the the film, the online film journalism community is very small. And especially if you kind of restricted to the guys that have been around I consider myself in the second wave like I'm not hearing OLS or Nick nunziata or those guys sure. But I'm in the next block. And I talked to some of the horror guys and like they've said to me, a few of them have said kind of outright they're like, man you are so call yourself a horror writer. Because he's like, as soon as we call ourselves a horror brand, we have to cover all of it and a lot of its shit. But it has comprehensive if that's what you've decided to call yourself. Where for me, if a bunch of stuff in one particular subset of of kind of the world is is kind of shitty, I just stopped covering it and I go and I looked at for other stuff that's more interesting.

Alex Ferrari 21:07
What a concept.

Todd Brown 21:08
Yeah. Um, it's it's left me it's, it's nice. It's completely self serving.

Alex Ferrari 21:15
But it's that's something unique to twitch because, you know, it'll I've done my rounds with every I mean, every every, you know, website that has to do with film journalism, and film covering films and stuff, you know, promoting my movie. So I've, I know the group that you're talking about, and you always stood out, you always stood out to me, at least because I was like, man, he's really covering cool stuff. It's just, it's just different. It's just, I'd like to

Todd Brown 21:43
think that kind of as a piece of unconscious branding, what it did, as people realize that that's how we operate it is well it man, we didn't fit into a clean genre niche. What it meant to people is that if we were covering it, it's because we really liked it. And it became a bit of a stamp of quality in a way that other sites ness aren't aren't necessarily

Alex Ferrari 22:07
correct. Yeah, no. And I mean, I did that I got it when you guys reviewed my films and and then I probably would, you know, put your review or a quote that you did on one of my movies. And it held weight, it held way people like oh, Twitch, and then as the years have gone on, that weight is become heavier and heavier. So you have much more

Todd Brown 22:26
of a sudden, it's still fun, weird, honestly,

Alex Ferrari 22:29
I know. It's funny because like, you know, before it, like I knew you'd like I said, new UI a year out, you know, so like, we were both kind of starting our journeys in different sides, you know, different in different worlds. But we were both starting our journey in this in this weird film world. And as we both kind of grown in our own ways, it's so funny that I go back to like, you know, like, I was reading the review that you did on unbroken and on red princess the other day, and I was just like, wow, this is cool. But then I start seeing, like, how, how much more weight than like, your name starts, like I've seen you on posters and stuff. Yeah, like it's, it's it's like, but that's but that's Todd. I know, Todd.

Todd Brown 23:12
Yeah, my family keeps me humble. Yeah. Really, cuz she's completely outside the film industry. She loves documentaries and stuff, but is not a film geek by any stretch. She's a journalist. And when she comes with me to industry stuff, she she finds it really interesting. Like, I mean, you've done these things. You know what it's like, where everybody's always like so So who are you? What are you here with? Just watching stuff? Well, what's your connection? How do you say, Oh, I'm, I'm Todd Brown. Oh, oh says like, the conversations change. And I'm like, it's so strange. And then I talked to my son, he's 14, and to this date refuses to watch the raid specifically because I'm involved with it, and therefore it can't be any good.

Alex Ferrari 23:58
My wife is the same way My wife is in social work. And she, when she got to LA, she's like, I can't go to these parties anymore. Like every time you go, it's like, so who you are. Who are you? What are you? What do you do this and it's awesome. It's just

Todd Brown 24:11
like, that's a big chunk of why I mean, there's there's other practical realities, why I can't move out of Toronto. Sure. But even if I could, man, the weather's great. Now lay, but I don't think I want to live that lifestyle. It's, it's, it's, it's very fishable it's extremely self referential. Yes. And you need people outside of the industry do to help you keep perspective.

Alex Ferrari 24:34
You know, and I've and I've been here for eight years now, because I originally started in Florida. So when I got here, it's at first it's like, oh, the streets are paved with gold. You know, like, Yeah, because if you're a film geek, this is this is Mecca, like you know, everywhere you turn, there's Oh, there's Warner Brothers. There's Disney. There's paramount. There's like 15 post houses. There's 15 you know, they'll say they're shooting something on the street. You know, it was so exciting. But then you start going to these parties and you start getting these ns all the say, any party you go to about in Hollywood or in LA, it's all about the business that no one discusses anything else. It's like, and that's what my wife was like, this is just I can't do this anymore.

Todd Brown 25:15
Yeah. And it said by very much when you go to the markets and stuff to like, I don't know anybody who actually enjoys going to Cannes. And it's kind of a weird thing to gripe about, because it's like you're spending a week on the French Riviera. And this is your job.

Alex Ferrari 25:28
Yeah. Or Sunday on same thing. Yeah. And

Todd Brown 25:32
but I mean, every market has its own vibe and its own energy but in can man when things are going badly, or if the weather turns a little bit because there's more people there then there's actually infrastructure and capacity for right. You can't have a conversation with somebody without them looking over your shoulder to see who else is there. And could they potentially make more money by talking to that person than they are by talking to you Wow, it's Yeah, it's really weird. It's exhausting.

Alex Ferrari 26:01
And this all started with a little website. Yep. How is it to run a global cinema Empire sir? Cinema News Empire she's

Todd Brown 26:12
mostly I mostly I do it because it's fun. Still, I still enjoy it.

Alex Ferrari 26:16
Yeah, you're a film geek at heart. At the end of the day,

Todd Brown 26:19
you know, when I get bored with it is the day that'll stop. Now,

Alex Ferrari 26:22
how did you fall in love with film?

Todd Brown 26:26
Um, I had. That's That's an interesting question. And there's a few different ways of answering it. One, you know, is I am kind of prototypical, geeky kid. And I grew up in the peak of the video era. And I had a couple of friends that we would just every week we'd be at the video store doing something my friend Steve and I when we were young, we had these stretches where we would kind of theme rent. And so we did one binge where we watched nothing but movie starring former professional athletes. I would have loved to be in it was pretty that was actually a good run because that was like oh no, they live they just come out Yeah, they live Oh stone cold out a few Yeah, how long was in a few although how he's we're usually pretty shitty.

Alex Ferrari 27:15
Baba. Don't forget boba Smith police academies. Yeah.

Todd Brown 27:19
So yeah, we kind of did that run. And then we had another run where we did. If it wasn't long enough to be on two tapes, we wouldn't rent it. So, which I think is how I saw the Godfather movies the first time. It's definitely how I saw the mission for the first time. Yeah. Man, you know, so you'd end up with these great things. And then I had an English teacher. I think he was he was my grade nine English teacher. Who I remember really clearly. We were doing Romeo and Juliet. And Mr. Shinya, and he was this German guy, he was the head of drama and the high school as well. His intro just completely, he made so many, like 14 year old, 14 year old girls angry when he introduced this book where he introduced the play. He's like, you know, everybody looks at Romeo and Juliet is this is kind of the classic romance. Like, this is not a romance. This is a couple of 15 year olds who want to get laid.

Alex Ferrari 28:20
It's pretty much it,

Todd Brown 28:22
kind of in that moment that the penny dropped in that kind of nothing is sacred, you know, and we're taught taught to a certain degree to kind of, or we're taught, at least at that point, that kind of art and culture is this thing that's out there somewhere in a bit. And Shogun was the first time where I understood that things will now we're actually really gritty, and even the absolute masters like even Shakespeare, you can criticize them. Of course, you know, even Shakespeare wasn't perfect at everything. And that popular opinion, just because people had said, This is what it is over and over and over again. That's not necessarily true. And I learned a lot about critical thinking from Rudy shingon. He was amazing. And then my English teacher the next year. You know, she gave us our independent study assignment that year where she's like, you know, we do too much on Canadian and British writers in Canada. She's like, you're going to pick a playwright or an author, an American one. And that's going to be your your independent study. And so I went to her and I kind of made the case I'm like, you know, does a screenwriter count. Oh, nice. Nice, nice. It's similar enough. And she went for it. She's like, yeah, she's like, if you can get some of the actual scripts beyond just watching watching the movies. And you're going to apply kind of the same rigor and look for kind of the same sort of thematic stuff. Yes, it does. And so I did, I was a huge money Python fan. And so I did my independent study that year. On Terry Gilliam

Alex Ferrari 30:01
Wow, that wasn't the nozzle. We'll be right back after a word from our sponsor. And now back to the show.

Todd Brown 30:15
And I watched Brazil about 15 or 20 times that you're in every different cut of it that existed at that time.

Alex Ferrari 30:21
Right? There's There's 100 cuts of that day. It's almost as bad as Blade Runner.

Todd Brown 30:25
Yeah, well my first time seeing Brazil the my first viewing experience was the horrible broadcast cut.

Alex Ferrari 30:31
Oh, let's like watching Scarface.

Todd Brown 30:36
Yeah. Yeah, and that is where I really started Brazil is the movie that made me understand what film could be just, you know, and the versatility of it and how comedy can be a mask for so many other things and how sci fi allows for a level of satire and political awareness. You know, I never saw that movie. I didn't see that movie theatrical theatrically for like 15 years after that, and then seeing it on the big screen the first time. still finding just there's an incredible amount of information hidden in that film.

Alex Ferrari 31:11
Yeah. Was Terry Gilliam he is a genius. Yeah.

Todd Brown 31:16
Yeah, so that's kind of what made me

Alex Ferrari 31:18
got you into this whole thing.

Todd Brown 31:20
Yeah, to a large degree and Blade Runner is kind of probably a half step behind Brazil, but Brazil is the movie for me.

Alex Ferrari 31:29
Blade Runner is Blade Runner is that is probably that movie for me. I mean, I mean, I love there's a lot of other movies I love but when I saw blade runner, I was like, oh, okay, I see this now I get it.

Todd Brown 31:43
It's incredible how well it stands up to it's still gorgeous. It's like 19

Alex Ferrari 31:47
Yeah, they just released a blu ray version of it a few years ago that they remastered everything and they did it they updated a couple of the effects with Ridley's help and everything and it's just it's a 1981 83 right 8380

Todd Brown 32:01
yes

Alex Ferrari 32:02
it was 8283 movie and it whole job brothers Yeah, exactly. It but it will it still holds up today like right now you could put it up against and I would argue is much better obviously it's much better than anything almost anything can be made today with all the VFX and stuff but that's a whole other conversation. So um, let me ask you a question. What do you What does a film have to have to catch your eye? You know as someone who looks at films and are looking for films for your company and for twitch

Todd Brown 32:36
it's a nebulous kind of answer but for me it all boils down to voice okay no, does this author have have a voice and a point of view that's distinctive I you know i'm not i'm not one of these guys who buys into everything has to be original quote unquote, whatever that means. I think that's kind of bullshit I have I have no problems at all with the formula movie if you understand the formula and how to how to work it but it's all you know, it's you talk to literary theorists and people and like depending on your talk to its most say that there's really only something like five stories in the world. Right, exactly. And then it's all variations and it's all about how you tell the story and what your take on it is your perspective Yeah, yeah. And so that's the biggest thing to me You know, there's there's a lot of stuff that I can that I can forgive, but you've got to you've got to know what you are if you're trying to tell somebody else's story if you're trying to pander to an audience you know, that's where it all starts to fall apart. So I think it requires a certain amount of you know, self awareness and self knowledge as a filmmaker and confidence.

Alex Ferrari 33:51
Right? And that's that I've seen I've been I've been to millions of festivals, so I've seen a lot a lot of indie films and you're right, the people who really kind of catch your eye are people who have a distinct flavor of their own their voice, as you said, and and it's, and it's hard sometimes, because a lot of filmmakers are so in the chase of trying to make it that they're like, well, I'm gonna do a like, you remember, you remember when Pulp Fiction came out? How many ripoffs? Oh, yeah, oh,

Todd Brown 34:18
that's still happening. There's still people trying to Nick Tarantino style.

Alex Ferrari 34:21
I know. Yeah. And the you can't it's just not possible. It's not a possibility. You can it's something they can't do. Like, yeah, I mean, everybody else, you know, like, you know, Coppola stole from Kurosawa. And everyone steals from everybody. But But you can't steal their voice like, I can't go make a Coppola movie. I can't go make a Scorsese film and minicard How many people have tried to make a Scorsese film. You know, over the years, it's something you have to find in yourself as a filmmaker as a voice and it's something I'm, I'm finding as myself, you know, as a as a filmmaker as well. So that's a that's a that's a great answer. Great. It's

Todd Brown 34:55
usually some kind of sort of kernel or something that's really personal. And I find when you meet people, and again, It's not about experience.

Alex Ferrari 35:02
Oh No, it isn't. Get have a 20 year old does it?

Todd Brown 35:05
Yeah, I had a chance this year leading into the Toronto Film Festival. You know, they asked me to come they do this boot camp for Canadian filmmakers to kind of prep them for what the festival is and how to kind of take advantage of it navigate and so they had a few panels of different people from different aspects of the industry. And then they had this guy named Andrew civic Dino. He did a film called sleeping giant that premiered in Cannes and then was about to have its Canadian premiere in Toronto, and his unit publicist is somebody that I've known for a really long time. And she's a very no bullshit been around the block several times woman and she was like, raving about Andrew, to me, and as soon as he sat down on stage and started talking, I was like, Oh, this is why, like, as soon as he started talking about what he was doing, and why he was doing it, you're just like, Oh, this guy's real, like, 100%. Real like, he's just, he's not flashy. He's not showy. He's not being pushy about it. But he had this real centered groundedness. He knew who he was.

Alex Ferrari 36:08
And it's so hard to find in any, any any realm of life.

Todd Brown 36:12
Yeah, yeah. But it comes in again, it comes through this film. Oh, that's awesome. Xavier Dolan. I mean, as a teenager, was one of those guys. He just he knew who he was. And I don't think I don't think he made those early movies trying to impress anybody. He was just trying to express something about kind of his own youth.

Alex Ferrari 36:31
Yeah, like what like a look like Scorsese. His early films were all about his youth and all about his experience. So I know, you get approached probably about 1000 times a day by filmmakers wanting that wanting you to promote their films. Yeah. And review their films on their website. How should a filmmaker approached a site like yours, or any kind of media outlet like this?

Todd Brown 36:54
Um, I mean, first rule, be polite. You'd be amazed how many people aren't. You know, second thing kind of, be thorough and be logical, there's certain baseline information that we need. And if you write me and say, you know, I've got this thing and throw a couple of vague details and write me back, if you want to know more about it. I'm not gonna write you back. Just not because I get between four and 500 emails a day? If, if I'm not liking that's like the bottom? And if I'm not answering and kind of engaged.

Alex Ferrari 37:36
And then including Facebook messages, I'm sure. Yeah, Twitter messages and stuff. Am I going

Todd Brown 37:41
to go back to you to seek out and kind of up my email volume? No, I'm not, I'm just not. And so you know, make sure you include your title.

Alex Ferrari 37:53
I don't know. It's funny, but it's true. It's I've seen it,

Todd Brown 37:55
include a little synopsis, include a link to a teaser. You know, if you don't have visual content yet, I am categorically not going to cover it because it's hype. Everything is hypothetical, correct? Yep. You know, there's there's got to be something tangible. It's, you know, as passionate as you might be about it, as important as it might be to you as confident as you are that you're going to make something good. You know, 20 year old, independent filmmaker making his debut micro budget film,

Alex Ferrari 38:30
not not,

Todd Brown 38:31
that's not news.

Alex Ferrari 38:33
Not anymore.

Todd Brown 38:34
It's like, it just isn't. Yeah, that's, you know, there's hundreds of those people. And of those hundreds of movies at any given time, probably five of them are gonna be good. If you're lucky. Yeah, it's so you know, you got it, you got to show me something, if you're not ready to do that, just hold off, keep your powder dry until you're actually ready. Right. And, you know, if you haven't heard back from me, or nothing's come up in three or four days, maybe send a follow up. But sending a bombardment, that doesn't help, that breaks the Be polite rule from the beginning, right? Right. It's not everything's gonna be for everybody. And that's part of the process that's part of the creative process is once you make something and put it out into it on a certain level, it stops being yours. And if my feeling about it, in my opinion of it is Thanks, but no, that's fair, and that's valid and on a certain level, you're gonna have to accept that and if you can't accept just the fact that somebody isn't picking up your story, man, wait until reviews and stuff start coming back. You know, you've got to be you've got to be aware that there's an interplay that happens here and be part of that.

Alex Ferrari 39:53
Yeah, I remember when I approached you because I get asked a lot about like, how do you you know, how'd you get so many reviews? How many did you Get this or that and I was like well you know i think you're right I sent you i if i remember this 10 years ago but I'm almost positive this is what I probably did I probably wrote you a very short concise email you I had a link I had a name obviously the name of my movie was probably in that first little paragraph and who I was in what I was doing and a couple little details about the movie like here's a trailer and here's our website yeah and that was it and you went saw that

Todd Brown 40:26
and that's it and that's the best way to do it like honestly unless I'm somewhere where the internet is not working you know which which happens these days where I'll get email but can't access even YouTube you know, but if somebody just sends me here's a sentence here's my synopsis here's my trailer. I will look I literally look at every single one of those trailers right? I absolutely do so but just yeah concise is good

Alex Ferrari 40:56
yeah concise it because it and that's the thing I always tried I did a whole episode on indie film marketing spamming you know like they just like you know the people that just keep shouting at you constantly like Hey, don't promote my movie promo on my Kickstarter and

Todd Brown 41:10
most people do stand out for bad reasons that doesn't get you any goodwill

Alex Ferrari 41:14
right and that's the thing and people don't get that and like you have to be polite you have to understand like you know someone like you who has a very you know, a very old and successful website you know, it's a standard in and what you do and you know, like I'm sure Harry gets 1000s of you know, Harry Knowles probably gets 1000s of emails a day and all this kind of stuff. And these kind of guys like you've got to be very short because they don't have the time to do it to look at it also. What am I going to look at the power I'm not going to read it I'm not going to read five pages. I'll read two sentences and if there's a link I might click on it if that two sentences

Todd Brown 41:48
Yeah, for me it's it's I immediately look for the link I'll kind of read the synopsis look for the link click the link 10 seconds. Yeah, pretty much you know if if that teaser shows me Okay, you're an actual filmmaker then I'll go back and I'll read the rest of the email.

Alex Ferrari 42:03
Right? It's all about Yeah, show me Don't tell me Yeah, kind of thing. So now Do you have any? Well I guess we kind of covered any advice that you could give filmmakers to get attention for their films which is pretty much what we just discussed. Yeah, and the

Todd Brown 42:17
biggest thing these days I mean if you want to prove to people that you can make something you kind of got to make something Yeah, you know there's too much noise pitching doesn't work anymore. But even for us as an established production company you know, we've been on a run and this this will break at some point but so far we've never made a proof of concept and not made the movie but to go in you know, with a mood board you know, you're showing people whether or not you have taste, but that doesn't tell me whether or not you can actually make it right you know, if you come in with a rip reel, you're showing me that you can cut but you're not showing me that you can shoot right? Or tell a story right? Yeah, and with the tools that are available to people these days. There are an awful lot of other people that are coming to me with stuff that shows me whether or not they can shoot and so you're kind of you're under equipping yourself you kind of have to have something right so that's the biggest thing and you know it's like these days like seriously you can I've seen movies shot on iPhones that look pretty great if done right absolutely yeah, yeah, you got to lay them right you got to know you're doing you got to know how to catch capture and handle the material. But you can shoot a video on the phone you can shoot really good looking video on an SLR that you can get for a couple 100 bucks you can edit it I mean my my 14 year old son is learning the entire Adobe suite of software in high school right now in grade nine

Alex Ferrari 43:49
of course he is and and that that probably just drives you and me crazy because we didn't have that when we were ill for that

Todd Brown 43:57
but but this is the reality of the world that you're in where all these tools exist, right? And if you're not using them it means you're competing with a whole lot of people who are and you're starting from a disadvantage.

Alex Ferrari 44:11
Yes and and to add to that I always kind of promote and like preach about learning how to market yourself learning how to brand yourself learning how to get people to look at you and get above the noise and obviously you need a good product but a lot of times even a good product you know like I was talking to someone the other day is like a good script in a drawer doesn't do you any good. Yeah, you know a good short that just sits on your website and no one ever goes to see it is no good to you. You have to go out there and market and promote it and yeah, that's what I've

Todd Brown 44:44
done in the indie world right now in my opinion. The absolute kings of that are Aaron Morehead and Justin Benson. The guys that made resolution in spring.

Alex Ferrari 44:54
Say that those names one more time. Aaron Morehead

Todd Brown 44:57
and Justin Benson. There First feature was called resolution that premiered in Tribeca. The second feature is one that we produced called spring that premiered in the vanguard program in Toronto spring. Yeah, okay. It's kind of like spring is like if you take Richard Linklaters before sunrise and make it into a monster movie and at Spring. That sounds awesome. Yeah, it's it's 100% true to both of those impulses. But I knew Aaron and Justin online that and they've got a very distinct persona, they travel and kind of function as a double act where they have very clearly defined roles. They they rehearse their Q and A's literary festivals, they know exactly what they want to accomplish. When resolution played in Toronto, after dark, they had this whole patter down. And they planted a couple of their actors in their audience to just speed these ridiculous questions to them on stage while also taking real ones from the audience. Sure. But they delivered like they understood that they are part of the show as much as the film is, that's brilliant. And they have absolutely created this thing around themselves. And it's all incumbent it only works if they put the the effort and the work into creating good scripts and creating good projects. But they understand that the job of filmmaking now isn't just about making the movie. It's It's everything from start to finish, you have to be out there and hands on. And you know, you have to find that line, like there's nothing that's more obnoxious than somebody who's always pitching and always showing Sure. So it's finding that balance between you know, you have to be honest, and you have to be true to who you are, and you have to be authentic. But you got to be prepared it kind of it kind of at any time when something comes up, you have to you've got an opportunity to make an impression, and you need to make that impression and it needs to be the right one. And it's really simple stuff like that, as I'm traveling around. I everywhere I go on my phone, I have the trailers and the proof of concepts and the in progress reels and you know, the mood reels from every project that is either in process of delivering or in process of development with me at all times, because I never know who I'm going to meet.

Alex Ferrari 47:20
Right? Ah, that's it,

Todd Brown 47:23
you know what, like, like 30 things on my phone right now that are kind of in those stages. So it's like, something comes up. I'm not being pushy and stuff, but something comes up. What are you working on? what's kind of interesting.

Alex Ferrari 47:35
Here, just see, it's right here, go take a take a look real quick. And that's something that wasn't around a few years ago. Yeah, that's exactly what happened. Me I was actually at Toronto, and Roger Ebert was in the audience of a movie that I was watching. And I happen to have a copy of broken with me. And because I was ready, he, you know, worked out that he liked it and watched it and reviewed it, you know, without a being in the movie in this in the, in the festival. And that was about being prepared. That's does, that's still the most amazing that's probably the most amazing thing that's ever happened in my filmmaking career. That and and meeting George Lucas, and getting up and getting him to autograph my my Star Wars lunchbox, which I happen to have on me.

Todd Brown 48:23
It's amazing.

Alex Ferrari 48:25
That's a whole other story for another. Um, so um, the so you were in his amazing documentary, rewind this. Yeah. Which is, it's so awesome, man. I was watching it. And then you popped up. I'm like, Todd, what is it? Oh my god. I couldn't believe you were in it. And it was so much fun to watch. And I wanted you to because you know, like you said, We're both at the same vintage. Can you talk a little bit? Well, first of all, do you have any more? Do you have any VHS is in your film collection? or laser discs?

Todd Brown 48:58
I've got a couple. I don't have a deck I can't play them. But you know, I've got I've got the like this ridiculously limited edition clamshell would be on the black rainbow. I've got the Norwegian VHS of Norwegian ninja. Nice, but also because like it's filmmakers that I know and that I have kind of an emotional attachment to sure. But very little i'm not i'm not hugely nostalgic about memorabilia and stuff in general, as you might have gathered from my interview. I'm not that guy. Right, right. Right, right. Do you have any laser discs? No, I never had a laser disc clear. And there's a part of me that wishes I did because, man I'd love to have that criterion. The killer LaserDisc.

Alex Ferrari 49:49
Oh, I have that. Yeah, it's awesome that it is

Todd Brown 49:53
that's one of the one of a kind of a small handful of titles that if I had LaserDisc clear those that that would be why and they

Alex Ferrari 49:59
never really They won't they never released a blu ray did they? know they they lost it. They lost the rights I guess to it, or they didn't have the rights for that. Yeah, there's a bunch I had, in my heyday, I had probably about 100 150 LaserDisc, and most of them were all the criteria, because that's why I would buy them. And and then slowly I believe it or not, I transferred them from LaserDisc to DVD. With commentary tracks.

Todd Brown 50:25
That's cool.

Alex Ferrari 50:25
That's Yeah, cuz I, cuz I'm a geek. I have stuff like that. Now, can you explain to the audience a little bit for the younger, the younger people in the audience, what was the real experience of that video store, how important walking into that video store is the magic that that video store, never, they'll never have.

Todd Brown 50:44
You never knew what you were going to walk out with is one thing is that there was a certain degree of discovery. You know, you just go through and it was just, I grew up in, in this town about an hour north of Toronto, which culturally is a wasteland. This place called Barry, where when I was in high school would have been about 45,000 people. In the video store was your connection to the world, like this was a super waspy. No culture, blue collar town. You know, I went to high school with 1300 kids. And in that high school, there were two black families and like three, maybe four Asian families, and everyone else was white, right? Like farm kids for the most part. So that was kind of your connection to the world. And you just walked through, and it was this whole, you know, this whole sea of possibility. And you never knew what you were going to walk out with. And you'd kind of strike up relationships with the people behind the counter, who had ridiculously exhaustive knowledge. And, you know, I bought as a more recent sort of example, you know, during my college days is there's this store still exists this place called suspect video in Toronto, which is amazing. And I was on this big David Lynch band and going through and kind of renting all of Twin Peaks before the day before the DVDs came out. And I was just chatting to the guy one day, and he just kind of looked at me out of the blue, and he's like, Oh, you know, I'll bet you you'd appreciate this. Here. You should take this copy of Army of Darkness because this has the alternate ending on it. And I was like, alternate What?

Alex Ferrari 52:33
Is there? Is there an alternate army of dark? Yes, there is. No. Where is this copy? You must send it to me.

Todd Brown 52:40
I got it got added to one of the one of the zillion Anchor Bay DVDs. I think the boomstick edition has it? Okay. Okay. But it wasn't available anywhere other than this, like super rare. VHS, I forget which it was one movie in particular that I was looking for. I can't remember what it was. It was I think it was some Lars von Trier thing, right? It was it was it was it was when I was on kind of a Lars kick. And I went in there and I asked them, Do you have a copy of Europa? Oh, yeah. Because it wasn't like they had like this. They had a whole large section and it wasn't in there. And now, we don't know. Okay, and so I went and looked at some other stuff. And he calls me up. He's like, hey, did that also get released in some places called centropa? I was like, Yeah, he's like, oh, here, I've got one back here that I found a bin without a cover. And that's why it's not out there. Because we didn't have the cover to put out on the shelf. But I said to myself, when I found it, oh, that's really rare, we should have that. And that's what a good video store was, like, you know, had these people who were no, no matter how obsessive you were, they were even more so. And you would walk in and you could come out with just this crazy random stuff, because somebody somewhere thought it was cool. And felt like they had some sort of connection to you. And that experience is gone

Alex Ferrari 54:14
forever. It's Yeah, this generation and the generations coming up behind us that will never experience that. Um, yeah.

Todd Brown 54:24
But at this, but at the same time, I look at the way that my son interacts with media, and he has a whole different experience that we never had this new kind of communal interaction that didn't exist that honestly is a little bit foreign and weird to me, but it's every bit as valid to him is what my experience was to me. I don't like to say which one is better, which one's worse, but it's certainly really different.

Alex Ferrari 54:46
Very, very different. I mean, I worked in a video store when I was in high school for four or five years so I didn't go to high school for five years, but I stayed in afterwards when I was in college, but I just watched you know, I'd watch four or five movies a day, and I just watched was working the store if no one was in there was always a movie was playing in the back, you know? And then, and let's not get into Nintendo. Yeah, that's a whole other video

Todd Brown 55:08
it was like in the college years it was the trips down into into Chinatown.

Alex Ferrari 55:13
Oh, oh cool. I already know where you're going with this.

Todd Brown 55:16
Yeah, Toronto's got a massive Chinatown. And most of the stores were bootleg Of course, I mean it is what it is. You couldn't you just couldn't get these things any other way. Like there weren't even options to order them in. But you'd go down and there'd be like these bootleg shops that were selling selling like seven for 20 bucks and I mean that's how I saw most of my Wong Kar Wai stuff that was my education in the shop brothers You know, you're just like pull these big swathes of stuff.

Alex Ferrari 55:47
It was textile, you could actually hold it. You could send it Yeah, and then the boxes

Todd Brown 55:51
that I mean I fully made the transition now I'm totally fine with with digital content and digital media. Sure, well 100% like, especially music I mean, I know Yeah, at least two Tuesday's of the month I would be in the record shop for new release Tuesday and I would usually have one thing in mind that was the thing that I wanted to buy and I would walk out with like five and I was one of those guys that every single time first listen, open the package straight into the player sit there with the packaging read through all the liner notes from start to finish read through all the lyrics from start to finish. And there was a whole ritual to media that doesn't exist anymore, right? Enemy the gain the advantages, I have access to far more now than I ever did in any time. Right? You know, I mean, that's the flip side of it. But the ritual part of it is gone.

Alex Ferrari 56:46
Right? Right in the end as in those like going back to the video store like those those covers those beautifully painted covers that promised you things that were never going to be in the movie. The whole art form is lost. I still remember Gator

Todd Brown 57:03
loss like Mondo is trying to bring it back. That's the whole appeal of of that whole yeah

Alex Ferrari 57:07
and yeah and Alamo Drafthouse is also that like they're really trying to bring all that stuff back and they should because it's it's you know, it's just another choice another way of consuming that media. But I do miss I don't I do miss the videos, and I don't miss views. I do admit I love the options that you could just log on and oh, I'm gonna, I need to I need to see that. That Scorsese film when he was in college that he did you know, okay, boom, it's there. Yeah, I mean, now it's like, you don't have to hunt 15 stores to go get that but the discovery aspect of things is Yeah, that's the thing. Yeah, I

Todd Brown 57:45
completely agree. I mean, that there was there was an aspect of that one. Yeah, it was part of a game that was part of what made it satisfying when you actually found what you were looking for.

Alex Ferrari 57:54
Right and you I worked in a mom and pop video store so I you know, anytime I would walk into a blockbuster, you'd be like, Oh my god, they have everything. So um, so twitch film has been around now for 11 years? What is keeping you going with that? And what are the plans for the future of Twitch, um, you know, I'm, I'm, at the most basic

Todd Brown 58:18
level, I still do it, because I like it. I don't particularly need to do it anymore. You know, it's something that I started for my own satisfaction, and to a certain degree, I'm still doing it, because I just still enjoy it. And there's this community of people that have been involved in it for a long time that are, you know, you can become a family. You know, and I'm very, very reluctant to give that up. In terms of future, we are in the process of a redevelopment right now. That'll I'm not sure when it's gonna roll out. I become really very aware of watching my own son, how radically different the online world is now than when I began. And we've effectively run the website the same way for the entire duration. I mean, some of the tool set is shifted a little bit and the design has shifted several times, but but the basic kind of underlying philosophy and stuff has never changed. And what I'm looking at right now is certainly not abandoning kind of the the editorial aspect and the curatorial voice. We're going to hold on to that as hard as we can pretty much forever I think that's

Alex Ferrari 59:33
kind of what makes you so makes you What is your secret sauce?

Todd Brown 59:36
Yeah. But at the same time, we're looking to bring in you know, watch a watch kind of the generation like twitch exists the way it is because we grew up in conventional media, and it really, it follows a traditional media format in terms of the way information flows through it and the way the audience interacts. For the most part And will now as a 14 year old, like he's grown up in a fully broadband world. And that is not how they interact, it just isn't. And the idea of kind of the separation between writer and audience, or editorial and audience does not exist for the broadband generation, the same way that it does for us. And so I'm trying to, we're looking for ways of really embracing that and building a lot of tools in that's going to continue to intelligently narrow that gap between ultimately long term between the actual creators and the audience. And try to make that gap as narrow as it possibly can be,

Alex Ferrari 1:00:48
which is getting narrower and narrower every day. Yeah, without question. So I've got three very hard hitting questions for you. Right, prepare yourself. Question one, what makes a good film?

Todd Brown 1:01:03
Um, my, my first criteria when I'm judging something as a critic, is I usually try to start with what is this the movie that the director actually wanted to make? You know, I don't think that like an arthouse movie is somehow inherently more valuable or better than a popcorn movie, by virtue of it being somehow more serious than the popcorn movie. But there are lots of bad arthouse movies and there are lots of that kind of popcorn movies, but you have to judge them based on their own criteria. And so for me a good movie is the movie that really satisfies its own its own set of goals and the the strictures and the conventions of the world that it's working within.

Alex Ferrari 1:01:53
Fair enough. Now what are your top three favorite films of all time?

Todd Brown 1:02:00
Well, we've already named two of them.

Alex Ferrari 1:02:02
That would be Brazil, Blade Runner Of course.

Todd Brown 1:02:07
Man The third one is kind of fluid that depends where I'm at with stuff. Um I might want to man I might want to throw The Goonies in.

Alex Ferrari 1:02:20
I love The Goonies man. Is it sure they're making the sequel is that yes yeah it seems to be is it's a really because I saw it and like you know cuz it like I've also read that they're making another season of Breaking Bad so I don't believe the internet. But it was very Richard Donner said,

Todd Brown 1:02:34
daughters daughters in the original cast is in so it'll all come down to whether or not they get to arrive at a script that they all agree to.

Alex Ferrari 1:02:42
Wow, God, and that's, you know, basically our generation is going to just show up, which is a pretty big generation, but still,

Todd Brown 1:02:49
My kids will totally show up. They both watched it like 10 or 15 times

Alex Ferrari 1:02:53
That's true. You're right. You're such a great little movie man. I do love The Goonies. Yeah, and and what's one of the most underrated films you've ever seen?

Todd Brown 1:03:02
Oh, wow. Man, that's a good question. I wish I had a little bit of lead time on that. It's kind of underrated. By whom.

Alex Ferrari 1:03:16
Might have been blockbusters might that might you know might have been just like kind of got under your radar. You're like hey, what what this is a really good film. Why didn't people see it? I mean, like, Shawshank was like that Shawshank was kind of

Todd Brown 1:03:28
Yes I'll have a Shawshank is one of the top rated movies now. I don't think he got Yeah,

Alex Ferrari 1:03:31
But now at the now it wasn't

Todd Brown 1:03:33
I mean the thing tanked

Alex Ferrari 1:03:35
Oh god it was

Todd Brown 1:03:37
Like it was reviled when it came out Oh no, it was it was like a pitch for the greatest films ever made. You know if you're kind of to look at kind of my favorite filmmakers and kind of their little misfire movies. You know for Gilliam? It's the adventures of Baron Munchausen.

Alex Ferrari 1:03:56
I liked I liked that movie. That was that was I enjoyed that film.

Todd Brown 1:03:59
PT Andersons or PT Anderson's punch drunk love or here's a good one. And this is gonna piss people off because I completely understand why people don't like this movie. In any movie that requires you know, a three volume graphic novel prequal just for the movie to make sense is deeply deeply flawed and I will never argue that this isn't a flawed movie. Yes, but man I really like Southland tales.

Alex Ferrari 1:04:22
Wow, you're gonna piss a lot of people.

Todd Brown 1:04:24
Yep, that would be but it's a bad movie that I really like.

Alex Ferrari 1:04:30
That's funny. That's funny. That's a great that's a great that's a great

Todd Brown 1:04:35
fountain in there as well i think is legitimately a great film.

Alex Ferrari 1:04:40
Oh, it's a it's a masterpiece

Todd Brown 1:04:41
I think partly that it completely plays to my own obsessions. I mean I've got a degree in religious studies I've got you know, Jewish capital A tattooed on my left arm, right. So you know Aronofsky is obsessions, and my obsessions are very, very similar, right? I legitimately you know, Southland I understand the hate Yeah. People who who hate on the fountain just missed it, they just completely misunderstood what it is, in my opinion or they don't have a soul.

Alex Ferrari 1:05:10
That's a very, very strong opinion as as it should be, sir, as it should be, I would expect nothing less. So where can people find you? Besides, I mean, wherever, whatever you want to say Twitch and wherever else they can find you.

Todd Brown 1:05:23
Yeah, I mean Twitch, I'm still on Twitch almost every day kind of writing and posting stuff. Otherwise, I'm pretty accessible. I barely use my Twitter, but it is there. And I do get kind of the tweets and stuff that are sent to me. You know, or kind of on the business side of things. It's just taught at XYZ films calm it's, I tried to make myself pretty easy to find.

Alex Ferrari 1:05:44
Alright, thanks again. Man. This has been an absolute joy to film geeks, just you know, talking about stuff. So I appreciate it, man.

Todd Brown 1:05:50
Yeah, thanks. Thanks again. Thank you, it was a lot of fun.

Alex Ferrari 1:05:54
Like I said, Guys, to film geeks just geeking out over film. He He's just a very interesting guy to talk to Todd. And his story is inspirational to you about going after what you want. And you never know where it leads, you know, you never know what you know, starting you know film website, just because he loved movies, has now turned into a full time job for the last 10 years, as well as now finding new movies and talent and making your own movies through his production company and all sorts of fun stuff. So never, never give up on that dream. Guys, always, always keep fighting for that dream. Because you never know where it's going to lead. I have no idea where this is going to lead within the film hustle. But I love doing it every day. And I love helping out other filmmakers and helping the next generation coming up behind me and hopefully be able to make better films as we move forward. So and if you want links to Todd and Twitch, film and all the cool stuff that he's doing, head over to the show notes at indiefilmhustle.com/045. And don't forget to head over to filmmakingpodcast.com and leave us an honest review for the show. It helps us out dramatically guys, thanks again. So much for listening. I really hope you got something out of it. Keep that hustle going. Keep that dream alive. And I'll talk to you guys soon.

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IFH 044: How to Create Multiple Revenue Streams for Your Indie Film

The one thing more difficult than actually making an indie film is marketing and selling that film. I get asked all the time the same question:

How can I make CASH, MONEY, DINERO with my film?”

So I decided to put together this very dense podcast with suggestions on multiple revenue streams for independent films. This podcast is probably one of the most info-packed episodes I’ve ever done.

So get your iPad ready to take some detail notes cause this episode is worth MUCHO DINERO for the filmmaker who wants to put in the work.

Right-click here to download the MP3

Alex Ferrari 0:00
So today, guys, we have a really dense episode, I wanted to put all of these different kind of revenue stream models in one episode. So everyone can kind of get a taste of different options that they can do to help sell their movie and to help get their movie out there. At the end of the day, make some money help you guys make some actual money. So you can continue making films and continue doing what you'd love to do. So first thing I'm going to talk about is audience building. Now audience building is going to be an entire course one day on how you actually build an audience and how you, you know, engage with an audience, and so on and so forth. So I'm going to assume that you're already at the point where you've engaged your audience, I'm going to give you options of revenue streams that you don't even have to have audience, built in audience but unbuilt an audience always, always and again, always helps in anything you're doing. So obviously, focusing on audience building is one big thing. I talk about it a lot throughout throughout the podcast over the course of the over the course of the last six months that we've been doing this podcast, as well as on the blog at indie film hustle.com. There's a ton of information about audience building. And I just want to make a disclaimer here guys, all these services and people that I'm going to be talking about I am not making a dime off of any of them. This is my honest true opinion and recommendation with no money changing hands. Okay, so first and foremost, the first place I would start if you have a brand new movie idea and you haven't even raised money to make that movies you got to go to seed and spark calm, seed and spark calm is the Kickstarter and Indiegogo for filmmakers. It's run by an amazing entrepreneur by her name is Emily best. I had the opportunity to interview Emily on episode 23. And we basically sat down and talked an hour on basically a masterclass on how to crowdfund and how to start doing your audience building. So definitely check out that episode, that would be Episode 23. And I'm going to put all of the links of the people we're talking about in the show notes, as well. So don't forget that in the show notes. As always, indie film, hustle comm forward slash zero 44. So again, seed and spark is a great place to start, because you're not only audience building, when you're starting to create excitement about your product, but you're actually starting to raise money for this product. And this is a this is a crowd that you can not only raise money for your project, but move forward on marketing on other aspects of your project that might not be specifically production based. And you can start working with engaging with this audience and start really working on and eventually possibly sell them merch, merchandise or other things, ancillary products. But once you build up this audience, it's so so powerful to do. And I'm going to talk about what a couple of other filmmakers have been doing that I've saw that are just amazing in regards to how they're tapping their audience and what they're selling and how they're making their money. It's remarkable. So first place to start is seeing a spark calm, or any kind if you don't like seeing a spark for whatever reason, I don't know why you wouldn't. They're amazing. But there's always obviously, Kickstarter or Indiegogo, as well. But see, the spark is specifically designed for filmmakers. So I would definitely go there. Now. The next step is let's say you get your movie made, you're done. Now it's in the it's in the can What are you going to do next? Well, after you go through a festival circuit, or some that maybe some people might not want to go through a festival circuit and festivals are a whole other conversation for another time. But let's say you have a final product and you want to get it out there into the world. So the next thing you want to figure out is how you're going to get it on VOD video on demand, digital services like Hulu, Amazon, Amazon Prime, Google Play iTunes, ruku, all of those kinds of places. So how are you going to get it on there? Well, there's a thing called aggregators. These are people who either they kind of like have the dirt So basically to get into all these places, there's only, let's say 30 or 40. companies that have signed deals with Hulu, Amazon Prime, Google Plus iTunes, and all those kind of places, and Netflix and those places. So they've only signed about 40 deals with these with these companies. So if you can't get through one of those 40 companies to get in, and there are and I'm going to give you a name of one that you can do, but if you can't get through with one of those, you might have to go through an aggregator, an aggregator, someone who has a deal with that other company to get into Amazon, Hulu, and so on. One company that I interviewed a few while ago is Linda Nelson's company, indie writes, and she was an episode 17. And she basically her deal is, you're allowed, she basically gets your projects in to Amazon, Hulu, Netflix, possibly depending on if you want to go to Netflix or not. I'll talk about Netflix in a second, Google Play and all that stuff. And she has a direct relationship with all these companies. So she is one of those companies that has direct relationship with most of those companies. If not, she can get into those companies as well. And she has an amazing deal for filmmakers of obviously, if it works for them, and she is something that she thinks that could work. But it's a great company, they are filmmakers first and foremost. And it's a way for you to get your movies out there quickly and fairly easily. And I like them a lot. I like what they're doing a lot. They're they're really good, good folks over there. So definitely check them out. There's also a couple other companies like distributor, where our guy Jason Brubaker works. I interviewed him a little bit ago in regards to self distribution, they have another model in regards to how they distribute it. But there's also another way to get into a lot of these VOD companies that look them up as well. And that's, that's one way to get into all of these, these companies, you trying to go in individually to these companies, you won't make it you just won't get in? It's no possibility. You have to kind of work with these other companies. Because imagine if Netflix opened their door to every filmmaker to kind of just submit, are you kidding me? It would be absolutely crazy. Now, with Netflix in mind, one of the biggest mistakes you can make as a filmmaker is what you film on Netflix. And I know you're Alex, you're saying Alex, that's crazy. Netflix is awesome, why wouldn't you want to put your movie on Netflix, because Netflix doesn't pay crap. Netflix, unless you're a huge, huge deal, you know, if you're an independent film, they're gonna pay you once, if you're lucky, a little bit of money. And that's it. And then all of a sudden, your movie is available for everybody to watch for free. So all those other revenue streams get cut off, the only time you go to Netflix is maybe three or four or five years down the line, we've you exhausted all the other revenue streams. And you want to just put one more, you know, one last revenue stream and pop it out. That's from my experience. And from my, my research that I've done, Netflix is not the place you want to start with unless there's a huge upfront cost. The reason why is because Netflix does not pay per view. They pay once and that's it. But But formats like or platforms like Hulu and Amazon Prime, they actually pay per view. So that is so much more powerful than just being paid once up front. And that's it. So it's a real that's Netflix is definitely not a place you want to go. But Hulu and Amazon Prime, those are two really great prime places to put your stuff in. Definitely check out that Episode Episode 17. With with Linda, it's, it's eye opening on all the crazy stuff that you can do with VOD. Now, another amazing place that you can submit yourself. And this is something you have complete control of is Vimeo Pro. Vimeo pro allows you to submit your movies and charge for them. Now the wonderful thing about Vimeo Pro, and it's vimeo.com, obviously, but if you get a pro account, which you have to pay $199 a year for. So this is a little bit more seriously, you're expecting to make some money. If you invest $200, you'll be able to charge for your movie 399 599, and so on. And the great thing about Vimeo Pro is that they have a built in audience. So just by putting it up on Vimeo, Vimeo Pro, you're going to start making revenue very, very quickly. You know, obviously, depending on the movie, and so on, but there is an audience already they're hungry for content hungry for good stuff. That's what Vimeo is based on. They're not just a company that has our platform that just is, you know, an aggregator, not an aggregator, but a technical format to be able to put your movie up and host it. These guys actually have an audience and they sell they sell your movie for you just by putting it up on there so that tonight $199 It's a pretty decent investment. I know of a bunch of Sundance winners that have done exactly that. They'll put their movie up on one platform that doesn't have an audience really and they make barely anything on it, but they just stick up, stick their movie up on on Vimeo pro and they say I get a check every month and it just keeps coming and coming even if it's a little bit. It always keeps comments. So Vimeo pro really, really good. Really, really good option for for you to submit yourself. Now another really great form or another great platform is indieflix now, I had the pleasure of interviewing the CEO of indieflix, Sheila r andreen, if I'm not mistaken, and that's going to be coming up in Episode 51. That's going to be released February 8, definitely listen to what she's got going on. She's been around for a while the company indieflix has been around for a while and has gone through multiple different changes as far as formats and kind of structure. And now they're built on a membership platform. So they're basically kind of like a Netflix for independent films and short films, by the way. And by the way, everything I'm talking about here, short films are not out of the question, you can get short films, definitely in Vimeo pro definitely indie flicks. And those other formats for short films are an option too. So definitely take a look at that, if not one short film, a compilation of short films, definitely in some of the bigger platforms like iTunes, Hulu, Amazon Prime and Google Play, and so on. But indie flicks is really interesting, what they're doing is because as as since they're a membership based program, what they do is they actually pay the filmmaker per minute watched. And I know that sounds crazy. So if you have a movie, let's say one, you let's say you have a decent movie, and you and somebody watches only five minutes of it. But you got 10,000 people watching the first five minutes and then they they log off, well, you still get paid. So because there's this big, huge pot in the middle, the more subscribers there are, the more per view port, you get paid per minute. So right now I think it's 25 cents a minute or something like that, per don't quote me on that, you'll have to look at their their specifics on their site, indie Flix calm. But when I heard that, I was like, Oh my god, this is amazing. Now obviously, this is a more curated, curated a platform. So indieflix will curate the stuff that comes in. So not everything is going to come in, not everything is going to be accepted, they're really picky about what they get in. But if you can get in there, it's a wonderful revenue stream for your film. So that's another great revenue stream. And definitely check out Episode 51. With Sheila, and it's eye opening of what they're doing. And also her experience in the indie film world is hilarious and eye opening as well. Now, another thing you can do is go to a great company called VH x.tv. Now vH x.tv is probably the sexiest platform for self distribution I've ever seen. I love what these guys are doing. It's it's really, really amazing. What they do is the infrastructure is so seamless, it's wonderful. So you can upload your, your your project your film up there, and host it for them. They give you all sorts of different codes. Like if you want to have a little pop up code on your on your own sites, you can literally sell digital streaming right on your website without dealing with the infrastructure, they have dealt with all the infrastructure for you. And they take a very modest cut, they take 10%, so you get 90%, they get 10% Plus, I think 50 cents, every transaction, which is insane. So basically you can right out the gate, start selling your movie, again, this is with if you have an audience, if you expect to just throw it up on VHS and start selling, it doesn't work that way. With VHS, you've got to have an audience that you can point to this area. So they're more of an infrastructure kind of company. And it's amazing infrastructure really, really good. So you have to pay, I think the first hour is free after the first hour, you got to pay a little bit of money once one time fee just for hosting. But after that, it's it's free sailing, and it's not a lot they give you like, you know, per five hours, hour, two hours, extra hours, and they sell you blocks. And it's really really, really great, guys. I mean, amazing. So I know of a few film filmmakers that I know of what they're doing is let's say they get into a big film festival. And all that hype and energy is going towards that Film Festival. During that screening, well what they'll do is they'll promote right after the festival, they'll promote us available VOD window for that movie for a week. So they'll they'll, they'll aim everybody towards to the site and go guys, if you want to watch it, it'll be available for the first for a week. And here's the code, and it's gonna cost you, you know, 399 599 to watch the movie, but they've got all this excitement about it. And then after that, they pull it off, and it's gone. Then they go on to the next movie or the next festival. And they do the same thing. And they they kind of so that way you can kind of leverage all the hype and energy you get from a festival and do some sales off of it. So you're stalling starting to sell your movie a little by little. This doesn't affect your, your distribution issues. Like if someone wants to pick up your movie, anything like that. It's short little windows. So it's just another way for filmmakers to make a little bit of money as they're going through this process of vH x.tv. Definitely, definitely check them out. They're a wonderful, wonderful company and really helping out filmmakers all the way so and then lastly, I'm going to give you another tip. How about if you want to go theatrical? I know that sounds insanely crazy. Like Alex, I don't get the money for theatrical. There's no way I can go theatrical. Well, you know what, there's this insane company called tug tug allows you to basically go into, I think 90% of all theaters, you have access to 90% of all the movie theaters in the country. And they help you set up screenings. Now when the way it works is this and by the way, the episode that I had the lovely pleasure of interviewing the head of independent film acquisition, Felicia, is Episode 25. So definitely check out that episode. And we'll go we go into a lot of detail about what tugs doing, what self distribution theatrically means, and what you can do there. But I'll give you the kind of the the cliff notes version of what that is, basically, what you can do is set up a screening in any, any city in any any venue you like, as long as it has access to it, you set up, let's say you set up a screening, and then you've got to fill the seats. So if you fill, you know, let's say you set a threshold, so as long as you can get 30 people out of the 50 in there, the screening is on you pay nothing, absolutely nothing until that screening is a go, then you can actually send the elements to tug tug takes care of all of the, the elements or deliverables that needs to be done or created for, for the theatres, like the dcps, or whatever needs to be created for that screening. They handle all of that they handle the security of it, they handle all of that aspect of it. So it's turnkey. And I know I know one film that they did made millions, I think a handful of millions and was a documentary, because they'd only just set up screenings in movie theaters, but they sell them up in public place in public places, and event halls and you know, churches, wherever they can, they set these things up, it's places where you can start making revenue, as long as you are willing to put the legwork into create the hype, and get people get, as they say, asses in seats, then you can have a theatrical run of your movie. With no money up front, it's absolutely insane before you would have to spend 1000s of dollars in front of for Wallet for wallet, meaning you'd literally literally just renting out the theater. Nowadays, you don't have to do that. It's all on the internet. And then if you have a fan base in New York, let's say, and you have a fan as you go, there's a crazy fan about your movie or someone that really loves what you're doing. And you can go look, you can sponsor a screening. So then they go out there and they fill the seats for you. And boom, you all of a sudden you have another screening. So all of this is another revenue stream. And you can make some serious money doing this because not only do you sell tickets, but you can sell you can make it an event, you can charge a little bit higher ticket price instead of 10 or $15, you can charge $40 because there's going to be a q&a afterwards, there's going to be autograph sessions with the actors or whatever you want to build up like this kind of event. And you can sell merch, you can sell t shirts, hats, posters, DVDs, whatever you want to sell at the theater. Now, obviously, it depends on the theater and the venue, but on the ones that are that allow that you can make more revenue off of the screening than you could selling it, you know, to a distributor. So again, this is all this wonderful world of self distribution, and getting different revenue streams to come in to your movie is there's so many options nowadays, when there was none before, or really, really difficult to get their stuff out there. Now there are multiple revenue streams for your movie, and there's no excuse, the only thing you have to do is work. There's a lot of work involved. It's hard work, I'm not gonna lie to you. But the once you start building that audience up, once you start building this all up, you can start building your company or building up more movies and more movies and more movies. And get it to that next place where you want to be where you can just keep doing this for a living, and keep doing what you love to do instead of having to go to that nine to five job, or doing those jobs that you don't want to do. Now as a promise, I wanted to talk to you guys about specifically one film that has taken self distribution and just monetizing their brand in a way that I've never seen before. And it's a short film on top of it. It's a short film. I saw this movie called Kung Fury. Definitely Google Kung Fury, and you'll see what I'm talking about. These guys are insane. They created this a wonderful short, which they crowdfunded, by the way. So they already started creating their audience. They crowdfunded and they got almost 140 $150,000 to make this short film, and it's basically an homage to the 80s. So it's like the most ridiculous out there crazy 80s movie. Every cliche you can imagine is in it, but it's so much fun. It is just a hoot, man, I couldn't stop laughing. It's a great, great action movie. They take themselves so seriously, and that's what makes it funny. And they know what they're doing. It's It was great. But what they do now is like I saw it on El Rey network. So they sold it out the El Rey network. They have they sold a bunch of it, they sold a bunch of of their own, you can buy screening copies of it, but now from what I understand they're giving the movie away for free and using it basically as an advertising for other stuff that they're selling. They're making more money on their merch. than they are ever selling the movie. And that's where you've got to be. That's where that's the Disney model. That's the Star Wars model. Yeah, they're making a lot of money. Obviously theatrically when Star Wars Force Awakens, but that's not where the money is, you know, frozen made a billion dollars in the theater and the theater, but you know how much frozen made off of their dresses alone, just the dresses of Elsa dresses, they made a billion dollars off of the Elsa dress alone, not to mention the hundreds of other products they licensed for frozen. That's where the money is that if you can get to that level, so these guys have done it at a much smaller scale, and a more accessible skill. But they've done it very, very well. They're selling jackets. They've built like this rabid fan base around Kung Fury that people are buying the jackets to buy and hats, they're buying t shirts, they're buying all sorts of crazy mirch they got David Hasselhoff to do a music video for them. It was absolutely remarkable what these guys have were able to do. And I tip my hat to them. Because if you definitely look at them and study them, because they did a really good job. And another movie that did a really great job doing this similar thing is turbo kid. Look for a movie called turbo kid on Google. And you'll see what I'm talking about. They have their film up obviously on prime and on Hulu and all these kind of places as well. But they sell merch they found the same rabbit base fan base of fans that love what they're doing. It's an 80s, another 80s action movie, but it's a it's actually a feature. And stars Michael Ironside is the main villain if you guys don't know who Michael Ironside, Google him, he's amazing. But the movie is done really, really well. And it's amazing what these guys were able to do. So those are two great examples of what filmmakers who really want to turn their movies into businesses, and understand what can be done with a movie and take it to that next level. So I've just laid out a lot of information for you guys definitely go to the show notes, there's going to be links to everything I'm talking about, it's going to be a really jam packed show notes, a lot of links, a lot of things for you to take a look at. But I've laid out a lot of information for you guys of different revenue streams that you can start implementing as soon as your movie is out with an audience and without an audience. But always if you want to make it in this business and make a career out of doing this by yourself, self distributions building up, you're building up your world building up your, your brand, and all that an audience built. You have to have that audience guys, you've got to build that audience of I might even be doing a course about this one day because so many people ask me about how to build an audience. And I'm doing that right now with indie film, hustle and a lot of things that I'm learning on indie film hustle can easily be turned into things that you can apply to your film into your brand, which is one of the reasons why I created Twitter hacks and I'm creating a bunch of other courses because you guys keep asking me to do so. So that's what I'm going to do for you guys so I can help you guys out more and more so thanks so much guys. I hope this episode was helpful to you as always if you found this episode great. And if you love the show, head over to filmmaking podcast.com and leave us a an honest review of the show. It really helps us out a lot helps us get the word out on indie film hustle so more people who need it more filmmakers who need this information can get it. Please don't forget to share this. On Facebook. If you see an article or a post of ours, please share it with all your friends as often as possible so we can get the word out and get this tribe bigger and bigger and bigger and more powerful so we can help each other. Get to the next level guys. All right. Keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 043: Jon Reiss – The Ultimate Guide to Film Distribution & Marketing

Want to hear a crazy story on how one Filmtrepreneur used a hybrid distribution and marketing strategy to sell his film Bomb ItMay I introduce Jon Reiss.  After hearing his story I had to have him on the show so he can tell his story to the IFH Tribe.

Jon Reiss was named one of “10 Digital Directors to Watch” by Daily Variety, Jon Reiss is a critically acclaimed filmmaker whose experience releasing his documentary feature, Bomb It with a hybrid distribution and marketing strategy.

This strategy inspired him writing Think Outside the Box Office: The Ultimate Guide to Film Distribution and Marketing for the Digital Era, the first step-by-step guide for filmmakers to distribute and market their films. Two years ago he co-wrote Selling Your Film Without Selling Your Soul and last year co-wrote Selling Your Film Outside the U.S.: Digital Distribution in Europe. (FREE AUDIOBOOK VERSIONS HERE)

Jon Reiss teaches in the Film Directing Program at California Institute of the Arts. He created the course “Real World Survival Skills: Everything I Wish I Had Been Taught in Film School” which covers the practical/business aspects of filmmaking from fundraising through distribution.

Jon is a very interesting filmmaker. When I spoke to him he brought the heat and shared a ton of film marketing and distribution knowledge.

Enjoy my conversation with Jon Reiss.

Right-click here to download the MP3

Alex Ferrari 0:36
Today, guys, we're in for a treat. We've got a film distribution and marketing expert by the name of John Reiss. John wrote a book called thinking outside the box office the Ultimate Guide to film distribution, and marketing for the digital era. Now john is very well known throughout the industry, for his very unique techniques of doing kind of like a hybrid distribution marketing strategy that helped him sell his movie bomet. Very well, and how he was able to do it, he was written up in daily variety as one of the top 10 Digital directors to watch. He's also a music video director, as well as a documentary and narrative director. And he's co written two other books called selling your film without selling your soul, and selling your film outside the US digital distribution for Europe. So John's a really interesting guy, he has amazing information. So I had to get him on the show to share that with you, the tribe. So sit back and relax and enjoy my interview with John Reiss. Hey, John, thank you so much for jumping on board on the indie film hustle podcast, I really appreciate you taking the time.

John Reiss 1:59
Hey, thanks for having me. Happy to do it.

Alex Ferrari 2:03
Thanks so much. And so can you tell us a little bit about yourself about where you come from and what you're doing?

John Reiss 2:08
Um, I come from Silicon Valley. Okay. And, you know, you know, tried to do a short but ended up a place called target video, which was a punk rock collective in San Francisco in the early 80s. And then kind of got interested in industrial culture in work with these guys who make large remote control robots survivor Research Laboratory started doing documentaries of punk rock and them and then I went to UCLA film school. You know, like so many people do. And at a film school, I did a bunch of music videos, most notoriously was one for Nine Inch Nails. And then just kind of like, you know, did what everyone does, you know, you kind of like do things here do things, they're produced a directed a couple features, produced my produced it feature. And then started even writing scripts that based on my features, I started getting some script writing jobs. And then that kind of that kind of world dried up and is like, I was really dying to make another film. So I ended up making a film about graffiti all over the world. And which actually, then that came out around when the market distribution market collapsed. And

Alex Ferrari 3:25
when you mean the distribution market, you mean like the market, the market or all of this, like distribution market in general,

John Reiss 3:31
pretty much everything in general and collapse, you know, but especially in the independent film world, but it was also the beginning of the shrinkage of you know, even studio feature films. And I think it coincided with the, you know, the financial market collapsing, but it was also, I think there was a bubble burst in the independent film world, especially So, you know, we didn't know and bought the film, we thought someone's gonna buy it, we got a bunch of Lady, we basically, we had the experience that most filmmakers have these days, you know, a lot of low money offers or no money offers and for all rights, and, you know, now there's a lot more opportunities for filmmakers. It's still difficult to kind of pick the right path, I would say. But so I took the film out in a hybrid manner, and then people encouraged me to write about it because it seemed like I was doing something unique. And I also when I started writing about it, it seemed like I had a skill of distilling what appeared really complex and opaque to most people was, you know, I couldn't explain it in a very clear manner. And so because of that, people suggest I read a book that I wrote a book called think outside the box office, which is kind of like a manual on how to release your film, kind of a book I wish I had had when I released my film. And then since then, that kind of you know, since then, I've been working with filmmakers and doing workshops and other writing and

Alex Ferrari 4:58
just taking over the world and just

John Reiss 5:02
One little slice of it,

Alex Ferrari 5:04
a little corner, a little nugget that putting a dent in the indie film world, like Steve Jobs says, put a dent in the universe. So can you break down? I think you went over a little bit. But can you break down the story of what actually happened with bomet? Which was your documentary?

John Reiss 5:18
Right? So basically, you know, we took it to trade back, you know, sold out, we turned away around 200 people per screening, you know, is crazy, you know, I even documented that and, you know, standing ovations, you know, it's like, we were going, Oh, great. We're gonna sell the movie millions, millions, not even millions, like that my investors gonna recoup sure maybe being a little money, you know, some good distributors gonna release it, lots of people will see it, you know, and then crickets, you know, effectively crickets. And you know, that's when everyone started looking around and going What the fuck is going on? He I think every you know, it's just started that that cycle. So I don't know how much depth you want to get into it. Like, we did, like, we did have a DVD distributor and digital aggregator approached us send a dime. So we actually went with them. Because, you know, I had known them for a number of years it was new video at the time. And they were really good to work with and, and then it was a matter of like, it's all filmmakers. Like, what I still want to see my film in theaters and how am I gonna market this film? And, you know, so, you know, someone, some company came along and said they were going to release it theatrically. And I said, Really? And even without any other rights. Yeah, yeah. And then that fell through. And so I ended up booking it myself for a while, but no, no four walls. Very proud to say no, I booked I function, I picked up the phone, and I sold the film.

Alex Ferrari 6:49
Oh, really? And explain it. Can you explain a little bit about how you did that how to get because that's a mystery to a lot of people how to get a theatrical anything. So what did you actually do?

John Reiss 6:57
I just, you know, it's probably a lot harder now. Because I think there's a lot of filmmakers. It's harder and it's easier because there's a lot of filmmakers trying to do it, but then there's a lot of Booker's who will work with independent filmmakers so but you know, then you have to pay a little money but you can still like you know, it's also easier because you can also use kg for instance. But you know, I basically call that you know, we fortunately, we had the, the pedigree of being in Tribeca and I also got a New York Times critics pick out of that, or no actually didn't that was we had a good quote from the New York Times because the critics came out during the theatrical release so we didn't actually have that yet. And you know, I just had a you know, I had a plan of how I was going to get butts in seats, you know, I was able to talk to them about my knowledge of who the audience was how is going to connect with them I basically you know, they don't want to hear how great your film is, they want to hear that there's an audience and that you know, how to get the audience into the theater. That's what they want to do and then that you know, I got a couple theaters and then they connected me to some other theaters and, you know, once you kind of get into a little bit of a circuit, you know, people go Okay, I'll try it. Even I ended up we ended up doing 25 cities, I think, nice time was

Alex Ferrari 8:11
for basically

John Reiss 8:12
a documentary. Yeah. for for for real. A document. Yeah.

Alex Ferrari 8:17
Like for real? Like a real document with Yeah, with no big stars or anything like that. So it was just based on on the merit of the film itself.

John Reiss 8:24
Yeah. You know, and whatever salesmanship I potentially had, you know, right. And so, you know, what I was fighting against is I had a couple places that said, well, we'll give you one night and it's like, No, I have to have a week and you know, it's like it's you know, that's what's important to me a real theatrical and I was such an idiot, then you know, to be honest, right? You know, I was just like a typical idiot filmmaker who thinks that a theatrical release at conventional theatrical releases what you have to have and unfortunately there's now certain things kind of set in stone about for certain kinds of distribution you need certain kinds of requirements and so you know, for certain kinds of distribution deals you actually do need a theatrical you know, a seven week run but what I discovered while doing bomet is really the power of events and one night screenings because like I just been in Portland where you know, it was raining and you know, like no one was in the theater and it was like and that was the you know, the first night of the theater opening night and here the filmmaker was in town and you know, it just you know, in retrospect it probably wasn't the right theater for the for the film and also the rain and you know, it's a theatrical small film and just like you know, there's fucking five people in the audience now super depressing. But then I go to New Orleans, which was one of the cities that I was fighting, doing a one night screening and finally I just said, fuck it, okay, I'll do it. And I got there and there's lines around the block. They sold out the first screening they added and sold out a second screening and And there was an article in the paper and it was just kind of like, wow, there's something here, like, and that's when I discovered the importance of scarcity that, you know, if people can only go and see it on one night, then, you know, then they makes it that much more special interest, no interest. And I still think that that functions to some degree. I mean, now, you know, years later, later, oh, excuse me. Sorry. I've had a tiny bit of caffeine today I did. Anyway, I'm doing this meditation now where I can't eat or drink beforehand. And so that it, you know, I wasn't able to have breakfast until I wasn't able to do it until like, 11. So I missed all my morning caffeine. So

Alex Ferrari 10:45
at Fair enough, fair enough, no worries.

John Reiss 10:48
This will all be in the podcast, right? Of course, of course. So and so so that's kind of how the theatrical went. And that's where I discovered, you know, events. And, you know, and it really got me thinking about, you know, and now doing events for theatrical screenings is, you know, super sophisticated. Of course, it's really taken off.

Alex Ferrari 11:11
Now, can you talk a little bit about the distribution myth out there, that golden ticket syndrome that so many filmmakers still carry from, like the 90s?

John Reiss 11:20
I just can't fucking believe that people can I swear, I swear I will. Yeah, it's okay. Yeah, I mean, it's just like, okay, here's the deal. This will hopefully, sober some people up. There's around 50,000 films that are made every year. Maybe on a good year, 100 of those on a really good year 100 of those get some kind of deal that makes financial sense in the United States. You know, the golden ticket deal, maybe there's three to five, right, you know, out of 50,000 So, you kind of do the math, okay, on top of that, you have to understand that, you know, there's now about 700 years of video content uploaded to YouTube every month. And that every piece of content, book, music, whatever, that's almost almost every piece of content that's been created by humankind in the history of humankind is available to people so what happens when there's a super glut of supply and demand is constant or slightly increasing? price drops tremendously right? So you have so you have to figure out how your film is going to dent that oversaturated media landscape and you can't rely on someone else to do it for you no more like especially if you have a drama or comedy with if you have a narrative film with no stars done you know, it's so rough make it for a little bit of money you know and then save money for distribution because the chances are that someone's going to come and rescue you and distribution is next to nothing, you know, and so I mean frankly if you're in the business if you're in the film business for a golden ticket, you're in the wrong business. You know, they don't really and the problem is is that the ones the success stories are always hyper publicized and any deal is hyper publicized then partially people want to celebrate and partially people want to show look we're still in a viable business you know, but

Alex Ferrari 13:37
what's like they said it's like they say they always show the lottery winner but they don't show the lottery losers which is millions of them

John Reiss 13:44
the vast majority Yeah, exactly. Look at all the people who bought Willy Wonka chocolate bars and didn't get their ticket you know, right 1000s of dollars of that millions of chocolate bars sold and you know, five golden tickets

Alex Ferrari 13:57
like I come from I come from post I mean I've been a post supervisor for 20 years so I've been doing a lot I know deliverables and I've seen so many films come through my door and anytime I see a doc like a drama come through the door that's no stars involved and and they're like so what do you think I should do them like market to save some money and yeah, marketing should be like your main thing.

John Reiss 14:18
I mean, I think there's a few of us who feel like they've coined the expression that distribution is easy. Marketing is hard like yeah getting out there is relatively easy getting people to want to see your film is art. Yeah, absolutely. Yeah.

Alex Ferrari 14:35
No So what do you how do you think a filmmaker should think about marketing their films in today's online world?

John Reiss 14:43
You know it all it all focuses it all goes to audience you know basically like to me whenever I talk to a filmmaker, I mean, this is what I the four basic things I go over Are you know, what are your goals? Like what do you want from the film Like not every, you know, you know, there's a lot of filmmakers who it's not about, you know, making money, you know, some of them need to recoup, some don't, you know, but there's other goals that, you know, the filmmakers have a variety of goals. And so there's a variety of paths that you can it go to achieve those goals? And I know you spoke about marketing, but I'm just kind of go sure no, no, sure. Yeah. Then you have to look at your film, you know, and like, what is unique about your film? What, you know, are there any, like in terms of marketing? Are there marketing hooks? And that's where, you know, like, Is there a cast, you know, what kind of audience what's unique about your film, and what's unique to the audience about your film, you know, and some of that deals with, you know, your title, how good is your film, like the one thing I also want to stress if there's a lot of young filmmakers listening that screen your film repeatedly to audiences, and especially the audience that you think your film is made for. And a, you may find out that that's not the audience that you made your film for the you might also get good feedback from that audience, like, you need to screen your film repeatedly throughout the process, save people fresh eyes, you know, show to a few people at first, then a few more, some people will come back and see it again. But most people won't. So really kind of like Be careful about how many times you screen it, and how many people come especially to the early screenings that you have to save some people for the end. But really make sure your film is as good as possible, because that's in terms of marketing, that's going to be the biggest marketing hook is having a really amazing film that people want to see. And so many filmmakers, I mean, I get a lot of edits, where the first thing I say is like, are you locked, and you know, the first thing you should think about doing is cutting your film, you know, way too long, or doesn't make sense or something. So then his audience, and you know, that involves identifying your audience, finding out where your audience consumes, media finds out about films. So identifying, finding out you'd like so who is your audience? What do they read? Then think about what kind of value you can provide to your audience, besides the film itself? Like, is there are is that what kind of extra content and assets you have? What kind of experience can you provide to them, etc. So there's a whole bunch of things that you can think about in that regard. And then lastly, you know, how does that audience consume media and different audiences consume media in different ways? And so that's how you would you know, kind of develop your strategy of your distribution strategy along those lines? And then lastly, are your resources like, what kind of resources do you have to release the film, and not only in terms of money, but also in time, you know, like sweat equity, or at your just people, like in the in money does help by people? But like, also, what is your time and what kind of, you know, how much time you have to

Alex Ferrari 18:15
write to invest in the marketing and in the word out, and the hustle and all that stuff? Yeah.

John Reiss 18:19
And then more and more these days, I've been, you know, also talking to this in the context of people's filmmakers careers, like, where does this film sit in your, you know, career pipeline is like, your first film that, you know, you know, is good, but knee, you know, there are certain things that you couldn't accomplish with it. And, you know, maybe, but you still want to get it out there. But you want to move on to another project? Or is this your magnum opus that you desperately definitely need? to get people to see? And, you know, etc. So, you know, that will also affect, you know, how you, you know, how forward? No, more of like, what path you choose? Yeah, just moving forward. But it's a matter of, there's a lot of different ways you can release the film, and it's a matter of like, you know, how are you going to, you know, release that.

Alex Ferrari 19:20
So, from what I'm hearing from what you're saying is there and this is something that most filmmakers don't do is a lot of analyzing, and actually thinking about the path, not just the making of the movie, which is what filmmakers generally all do is they just like, I'm just gonna get that camera. I'm gonna make my movie, but when the edits done, yeah, they have no idea and sometimes they'll just throw it out into the marketplace, if they even get it into the marketplace to see what would happen. So they don't think about what part of this is in my career path. What where's my audience? Is this a viable product for an audience that what audience is it all this? All these questions are not answered or even asked. So that's why so many I filmmakers fail. And right, it's wrong,

John Reiss 20:04
you know, and I, in my book, I kind of invented a crew position called the producer of marketing and distribution, you know, because so many, you know, films need kind of like advice and work on these aspects of the film, but the crew is, you know, doesn't have the skill set doesn't have time to deal with this. And so, you know, hoping I'm doing a couple things over the next couple of years that hopefully take place that, you know, will help, you know, kind of foster that crew position and help grow that and make it kind of something that, you know, becomes a part of, you know, hopefully, the crew, every film, yeah, you know, because, you know, I also, you know, kind of feel that he, in this sense, when you're done with your film, you're kind of half done, you know, it's like, I created this concept called the new 5050, where 50% of your time and energy should be spent on creating the film and the other 50% and the other 50% should be on connecting that film to an audience, you know, which is all aspects of distribution and marketing. So that's not a hard and fast rule. But like, if you look at any studio film, you know, it's even probably, you know, you make $100 million film and they spend $200 million marketing it does that is very true. That's like, 3565 You know, we're in favor of marketing and distribution, you know, so But, and there's a lot of indie films that end up that way, especially super low budget ones were much more spent on the marketing and distribution than was ever spent on making the film. Now with,

Alex Ferrari 21:47
with film festivals, so how do you how would you suggest to leverage film festivals in a self distribution strategy?

John Reiss 21:55
You know, first of all, I wouldn't worry about it tremendously. I mean, it's festivals are fickle, and highly competitive. But, you know, I generally, when you're in festivals you're in release. So there's two basic paths. One is you can use festivals to help build up your audience, to then make the film more either attractive to certain distribution entities or, you know, you know, build up some reviews, etc, some notability to help the release later. And then later you do a release, hopefully not too far from the festivals, but from the information you gathered during the release, and whatever accolades etc, you you gain, not through the release, but through the the festivals, and the audience that you develop, you can, you know, get, you know, you know, and then engage distribution the other way, which is a little bit hard because it's requires you to be pretty savvy and knowledgeable and prepare is to actually fold the festivals into the distribution process. So that you know, maybe and even some people are doing this at Sundance these days, like films a year do this at Sundance, where they actually use Sundance or a festival as their theatrical premiere. That's the launch of the film. And then either during the festival or shortly after they offer it on the VOD, Emil, you know, so that people who hear about the festival can then engage with the film, you know,

Alex Ferrari 23:26
and use the end leverage all the press that they got from a big festival, that guy

John Reiss 23:30
Exactly. So you can modify that to where you kind of like have a one or two festivals and then you're kind of ramping up and then, you know, the rest of your festivals are during are kind of like your theatrical release, or your VOD starts, you know, so it's, it's very fluid.

Alex Ferrari 23:45
So let me ask you another question. How crucial is it today you think to package ancillary products, with the films on all films website, like if you're selling it on your website, like posters and hats and T shirts, and you know, along with a DVD or VOD of your film, kind of like, like George Lucas vibe?

John Reiss 24:01
Yeah, I think that depends on the film. You know, I actually don't refer to those as ancillary it's more merchandising got it merchandise, and I'm a big fan of that in general, because, you know, depending on the film, you can make a fair amount of money that way, depending and it really depends on the audience, whether the audience whether there's things that you can make that the audience is going to buy if it's just a kind of conventional film, you know, printing a bunch of posters and T shirts, you know, unless I'm something special about the key art or the graphics or something you know, isn't going to mean a lot you know, but if there's like, you know, Gary who's to it is the, you know, documentary filmmaker who's amazing at this and he creates product his he makes films about, or he's made three films about design. And in his story, you can see this amazing range of range of products that he's created that people just love and eat up. So and you can make a fair amount money doing that

Alex Ferrari 25:01
even more than selling the movie sometimes

John Reiss 25:02
yeah we made more money selling posters of vomit than selling the DVD off of our store now the distributor so more than that but like we made you know we made much more money off of the posters then you know off of off of the DVD sales

Alex Ferrari 25:20
now what um what avenues would you suggest to get the best audience engagement

John Reiss 25:27
wow you know you know it's like there's no you know, there's like eight to 10 avenues of audience engagement and it just depends on the film you know, if I was gonna make a blanket statement I think crowdfunding if you're open to it is a good source is is a good tool for marketing. Digital Media is certainly important. And I don't just mean social media that's a component if you have a documentary especially around certain you know specific audience that's organized outreach is certainly important influencers important there's a lot that you know kind of goes into it and it all just depends on the film.

Alex Ferrari 26:06
Yeah, it's all topic it depending on if it's a documentary if it's an action movie, it's a drama

John Reiss 26:11
or a film like I'm working on a horror film now and that's its own audience and its own you know thing

Alex Ferrari 26:17
and now Do you have any tips on developing relationships with the audience once you have that audience?

John Reiss 26:23
Well just to keep them engaged in defining not certainly not to just talk about your film, but to talk about things that are interesting to them

Alex Ferrari 26:33
create content create content that keeps them keeps them engaged

John Reiss 26:37
and it could be just like how you relate to them on on social media could be photos could be you know, what you create on Instagram could be you know, because you're an artist think about like how you know your fans and that's how you're going to create fans that are gonna stay with you, you know, on multiple projects.

Alex Ferrari 26:57
So that would be that Yeah, that was my next question. How do you develop you know an audience to follow you from project to project and it's the instead of just doing like a one off movie, which a lot of filmmakers will just start and like okay, I'm just going to do all this press on this one movie but then when that movie is gone, that audience is gone unless you're building your name up as a brand or a company up as a brand.

John Reiss 27:17
Well no, I do feel like filmmakers need to develop themselves you know as a brand is where can i a lot of filmmakers object to that you know, but you know your brand you know, a tours or brands Yeah, Woody Allen's a brand Martin Scorsese, he's a brand don't my line. No, I yeah, that's like I say that all the time. Do you? Really I didn't never. Scorsese's a brand. You know, Spielberg's a brand. All these guys are of course, yeah, yeah. So you know, it's like you go to Joburg film, you generally know what you're going to get similar. Like, when you open a can of Coke, you know what you're going to get? So you know, you may not like that, but what you're trying to do is I cultivate audience that's going to pre you know, like and appreciate that. Yeah,

Alex Ferrari 28:03
I kind of preach that with Woody Allen is he's one of these rare filmmakers who has been able to he's the only filmmaker I know, that's been able to make a film a year for like, 30 years, right? I mean, it's, it's insane. Like other filmmakers Look at him, like how, and He does it because he has a formula, he makes it really low budget has very great cast. But he's been able to develop, you know, everybody knows,

John Reiss 28:23
he's also a prolific and, of course, a good writer, too.

Alex Ferrari 28:27
And he's Woody Allen, you know, so he's built up that people go to see Woody Allen films, regardless what what they are those who just show up. But if you gave him a budget of $150 million to make a movie, not a good investment, generally, generally. So if you were making a film today, and I know this is gonna, I'm asking in a really broad spectrum, if you were making a film today, what would be broad steps that you can kind of a guide that you can give a filmmaker to get their film marketed and sold? very broad steps? I know, that's a big question. And you could go on for days on that. But just like basic stuff

John Reiss 29:02
is like if you say, if I'm making a film, which means that I haven't started charting, if I'm starting the process, correct. You know, I mean, there's a little bit of a chicken and egg thing is, you know, you want to it depends on what your goal is, you know, I would say that's the first thing like do I just want do I want to make that try to make a lot of money, you know, or do I want to, you know, change the world, you know, and so, that's, you know, I would really kind of like think about what my goals are. I would also look at, I'm just trying to give you know, more general helpful people, you know, I would think about the size of the the potential audience like who the potential audience is, and if the audience potential is small and you really have to be realistic, then you should really try to be conservative in your spend and what you you know, what you spend money on, I would also definitely Mart budget for distribution and marketing. And, you know, try to raise that money and, and set it aside, you know, in the best of all possible worlds.

Alex Ferrari 30:07
We'll be right back after a word from our sponsor. And now back to the show.

John Reiss 30:19
You know, if it's a script, I would make sure that the script is really in good shape before, you know, before shooting, or, you know, you could do an improv thing, and, you know, just depends, I don't want to be too restrictive, or about how people work. But if you have a script, just make sure it's tight notes. Yeah, tider police, it's good in some way, something excellent, something that needs to be made, you know, and maybe it needs to be made just because you have to do it. You know, but if you're getting a lot of feedback, that it's not for a lot of people, then just, I'm not going to tell anyone not to do anything, go make your film, but just realize that, you know, the audience might be small, and maybe you're gonna knock it out of the park, but just be cautious about how you, you know, proceed financially, if that's, if that's an issue for you. You know, and, you know, I would think about dipping, I would think about the film in relationship to, you know, in my career in terms of like, how do I want to do I want to develop an audience? Do I want to do how do I how am I going to go about developing an audience for myself, that, you know, I can bring from project to project, not that it, you know, in some cases, it can be sustainable, but it can have many different kinds of value in all different ways throughout this process. So you really want to think about developing some, you know, core fans, if you can, that are really engaged with your work

Alex Ferrari 31:47
like that. 1000 true fans. Yeah, article. Yeah, yeah, exactly.

John Reiss 31:51
And so you know, that I just make a really kick ass film.

Alex Ferrari 32:01
Which is always is always that should be always the bottom line of all of this conversation is just make a good movie. Yeah, and a lot of

John Reiss 32:07
it also, you know, it also think about, like, does it really need to be a movie? Like what other you know, it's like one other form? Like, what is? What is the form of content that's most suited to me as a as a creator, you know, and

Alex Ferrari 32:22
series short film,

John Reiss 32:24
or episodic exotic is then web series. Although that markets, kind of really blooded, but you really have to do something kind of unique, these days to stand out. Not that you always didn't, but you know, you're not going to get anywhere relying on the novelty of that, because it's not novel.

Alex Ferrari 32:45
anymore. Right. Right.

John Reiss 32:46
So you know, so those are some of the things I would say,

Alex Ferrari 32:52
no, what would, what do you think? What are your feelings on the news, self distribution marketplaces like VHS gumroad, Vimeo plus, as part of an online distribution strategy?

John Reiss 33:02
I mean, just, again, it all depends on the film and the path and the goals, you know, so, you know, I think they're all great tools. And, you know, if you are inclined to do the work to, to kind of get people to, you know, buy from you directly, then I think they're great. Some people will do it and not spend that work, and not really have that interest. And then, kind of what's the point, but I think it's wonderful, especially internationally, when it's so hard to release films internationally, especially in, you know, smaller territories, or like the vast majority of countries, you know, it's great to have that ability to have the film out there. You know, so, you know, I'm a big supporter of those always have been, you know, but again, it also always depends on what you're going to do. You know, he can be a fair amount of work. So you have to make sure that you're really committed to that and the reasoning for that and why you want to do that as part of the process.

Alex Ferrari 34:08
Now, you mentioned something earlier, I know the answer, but I want you to kind of explain to the audience at what an aggregator is, in regards to online distribution of VOD.

John Reiss 34:18
Sorry, say that again.

Alex Ferrari 34:19
Can you explain what an aggregator is? In VOD, an online distribution

John Reiss 34:25
to an aggregator is and that's, you know, that term shifting a little bit. I mean, there's certain aggregators that are now what used to be called aggregators, who were pretty much considering themselves distributed a lot of aggregators and become distributors. Let's put it that way. And so they're kind of functioning very similar. Are you hearing my dogs in the background? Does that bother you?

Alex Ferrari 34:46
It's fine. It's there's never there in the distance.

John Reiss 34:49
Yeah, good. Just because I am actually now in my garden. So my office was getting a little warm and stuffy, no worries. It's much nicer out here to talk out here. And just my dogs are a little annoying. So you know, an aggregator or distributor that functions, you know where VOD specific distributor, kind of like maybe in better hybrid term for certain companies, you know, they are, you know, they're the people you're going to need in some shape or form to get your film up on to online platforms. And such as the standard online platforms, not the direct to fan ones, which you mentioned earlier, those I would classify as direct to fan platforms. So to get up onto the commercial platforms, such as iTunes, Amazon, although Amazon you can do directly as well. You know, net flock, Netflix, Hulu, you know, the A VOD and s VOD platforms, you're going to need someone else which is generally an aggregator or distributor or VOD distributor to to access them. And you know, the thing that you need to think about, like, if you're all about being direct with the audience, creating a relationship with the audience, and you feel like you can sell to them, and they'll buy from you, and you have something so precious to them, that they will buy from you, you know, potentially direct the fan is the way to go, because you're not going to get the email addresses from it, you know, you're not going to get that audience connection. Chances are though Pete, most people like to buy media where they're comfortable buying it. So people are comfortable buying us iTunes, some people use Amazon, so you want to be on E Generally, the general recommendation is to be on as many platforms as possible, so that people have a choice of where to access your content. But there's some cases, as I said earlier, if you know, it makes sense to sell it direct, you know, like Louie ck, already had people who have large audiences, you know, they've done very well by connecting directly to his audience to the audiences, like he's that case is a great example of where he offered his comedy special to his supporters, five bucks each, within the day, I think he had sold a million dollars worth or a couple of days, something like just went crazy. So and he has that connection to the audience. And it's like, he made a lot more money on that than he would have in a lot of other different ways.

Alex Ferrari 37:23
So and I complete creative control to do whatever the heck he

John Reiss 37:27
wanted. Exactly. So but, you know, for others, you know, and maybe later, he then took that same thing and gave it to a distributor and aggregator who put it up on the rest of the platforms. So that, you know, you can sometimes, you know, when do it in such a way that your audience gets it first, you know, personally from you, although a lot of the platforms now for smaller films, we're not happy about that, you know, they want to be, you know, they don't want it sold on the market before they have, you know, before they're able to sell it. But no, I work with aggregators all the time, I generally recommended, you know, and, you know, most people want to be on those platforms. So, you know, that's kind of the way to go in general. So

Alex Ferrari 38:12
now, do you, do you see traditional? Or do you think traditional distribution is just going to tie off in the next five to 10 years? Like, what we know, as a traditional distributor today? Or is it just gonna morph,

John Reiss 38:24
I think it's just gonna constantly change, you know, I don't know what a traditional distributor is anymore. I, you know, there's, they're all changing, too. So, I mean, maybe there's some that are traditional, and some of those are going a little bit away, the ones that won't change, I think are kind of like, you know, shrinking and going away. But a lot of them are pretty savvy and, you know, in are adjusting to the marketplace. So, you know, you know, in a lot of the it's interesting how the, what used to be known as aggregators who are becoming distributors, and they, they are kind of like, a lot of what they do is what you would say, as a traditional distributed distribution model. So they're just becoming that now.

Alex Ferrari 39:10
So it's morphing. It's shifting. Yeah.

John Reiss 39:14
But I think, you know, there's certain aspects about traditional distribution that, you know, there's a look at it this way. The thing is, it used to be one size fits all, yeah, no, release it, you know, people thought it was one size fits all, I think there's a lot of films that suffered from being treated that way. And then now, there's been many, many ways to release films, you know, and so you can, you know, I think it's really important. You know, it's great that people have the opportunity to do this. And it's really important for people to choose, you know, the right path for their film.

Alex Ferrari 39:49
I think in a lot of ways that it's been such a, you know, over the last 100 years film has been done one way it was shot on film, it was distributed one way and it was done and then slowly Things have been changing and it's been now it's becoming so rapid like before was the invention of video cassette and that changed on TV and all that stuff and people started shifting with it but now things have changed they're changing so fast and the technology is moving so quickly that now you know a kid who'd never shot anything has access to a 6k camera you know to go shoot off a movie and I think a lot of people are it's kind of like the wild wild west and people are just like don't know what to do like and I mean everybody the studios the filmmakers are creators no one really has an idea yet and they're all just trying to figure it out and then like oh look over there he he made money let's do what he does and oh look over here that he did it so it's kind of like everyone's looking for a silver bullet but the thing is I think in my opinion there's just hundreds of different kinds of silver bullets depends completely get you been saying all on your film all on the filmmaker to be able to get it out there couldn't one way could work great for one but not work for another but it's just it really is nuts The more I talk to you know gurus like yourself I find it that's like it is really the wild wild west like especially in distribution online distribution is changing daily. Yeah,

John Reiss 41:10
I that's true but a lot of the fundamental principles are still the same, right? Oh, so you know, you know, or at least the same as you know what I was talking about five years ago and but yeah, things change, things are changing drastically. But like for instance, I you know, in my book six years ago, I kind of pointed out how digital you know, traditional digital and, and broadcast we're gonna collapse into each other. And that's a lot of what we're seeing in this last year. Is that actually happening? And where you know people there's television reviews for Netflix shows you know,

Alex Ferrari 41:51
they're nominated for Emmys I mean, they've won Emmys and and you know, all that it's crazy.

John Reiss 41:56
So it's all you know, they're they're all competing with each other, they're essentially the same, which is why in the book I basically classified all that is digital. That broadcast is digital, just like, you know, it's just a it's a different version of a VOD, or s. VOD, essentially, is what broadcast is and, you know, cable, your cable channels are essentially s VOD and subscription video on demand. Now, you don't in generally have are able to demand them like that. But you know, you can if you set the timer, or if you have access to the show, a lot of the shows are on video on demand. So, you know, it's like, all that's kind of blended. But, you know, to me, it's not so much of a surprise, it's just a matter of how you, you know, react to that to those changes, you know,

Alex Ferrari 42:44
do you see a future basically where an indie filmmaker is basically like and I think that futures here but that there are their own studio, they're basically little mini Disney's they, you know, this create a YouTube channel or, or website and just start pumping out content and connecting to the audience.

John Reiss 43:01
Definitely people doing that already. Yeah. Yeah.

Alex Ferrari 43:04
Right now, so yeah. And in the future, even more so and might be the might be the standard, as opposed to what? What's going on now?

John Reiss 43:12
I don't know. I mean, there is like, I think, you know, talking to be you know, there's certain I mean, I think certain Lee, I think there's going to be certain things that kind of rise to the top in the sense and, you know, and will be released in ways that feel familiar to you, you know, you know,

Alex Ferrari 43:33
like an example of God, like, I'm like, obviously, a big studio movie, that cost $250 million is not going to be released, I like to

John Reiss 43:42
look at look at, you know, tangerine, for example, rather than an iPhone, you know, it's at Sundance, and then gets picked up and then gets traditional distribution, you know, and, you know, I think, you know, and then that's another thing that causes everyone to think of the golden ticket.

Alex Ferrari 44:02
I know, not everybody with an iPhone now thinks like, I'm not gonna make tangerine and get right.

John Reiss 44:06
But the reason tangerine was, you know, successful, not because of being shot on an iPhone, not because it was made for whatever money not because of a good story well told, you know, with compelling actors, and, you know, it caught people's imagination, and it spoke to people, you know, so I think that that's, you know, I think, again, you can talk about distribution all you want, but you still have to make something that people want to watch, you know, and engage with. And that's either you're connecting to an audience that wants content specific kind of content, or you're making something that just, you know, speaks to whatever sides of audience you know, and and connects with them, you know, and so yeah, I think Yeah,

Alex Ferrari 45:03
so I asked so I asked this question of all this, this is gonna be the toughest question of the interview. So prepare your save that you save

John Reiss 45:10
that for last.

Alex Ferrari 45:11
I always ask this. Yeah, this is a last last question. So what are your top three favorite films of all time?

John Reiss 45:21
I have a list of like 25 It doesn't have to be in any specific order. I guess you know, the top three favorites that my top favorite films of all time, that are going to come out of my mouth now or just the ones I'm actually thinking about,

Alex Ferrari 45:33
right? Yeah, that's that's what I always ask. I know there's no definitive I'm not going to hold you to

John Reiss 45:38
A Touch of Evil. Just because I always like to kiss people off by not picking Citizen Kane. Oh, when

Alex Ferrari 45:45
I went off course. Yeah, no, no, no, look, I had I had like I was I was I had a friend of mine who's a dp an ASC dp and I had him on the show and I asked him the question, I was expecting some really obscure European, you know, Arty, farty stuff, and he's like, oh, Enter the Dragon was one of my favorite and I'm like, Wow, so it just all depends on what, what movie did for you at that, at that point, though, Touch of Evil.

John Reiss 46:09
Oh, and say, Enter the Dragon. Let's see, you know, there's also I often pick the director, you know, it's like, Who are my three favorite directors and then pick a film that's most meaningful at that time. So, you know, I'd have to do you know, 2001 or the shining, you know, for Kubrick, so, and then Wow, it's gonna be hard to pick number three out of all this, like, Do I go with Fritz Lang? Like, go with Scorsese? Do I go, you know, even Tarantino even though I hate to, you know, like hope fictions pretty amazing show. You know, I'd probably go with Scorsese, just because of Raging Bull and taxi driver, right? are two of the most amazing films ever made. And so if I had to pick one, I'd pick Raging Bull. You know, if I was forced to Sure. In a darker mode, I maybe would have picked taxi driver.

Alex Ferrari 47:05
It depends on the mood. You're in that day. Yeah. You'll notice there's no comedies. Yeah, generally I've never I have yet to hear a comedy in a top three. Generally people take film seriously. Oh, you

John Reiss 47:16
maybe see me to talk to some more comedians? Yeah, in Sakai because they'll probably a lot of them will say Caddyshack. crazyfly no

Alex Ferrari 47:25
Blazing Saddles. Yeah.

John Reiss 47:28
That hasn't really stood the test of time for me, I have to say although I still remember the been eating since you seem you know? Yeah,

Alex Ferrari 47:42
there's a lot now being a Kubrick fan. I always like asking this because since you mentioned Kubrick, you know, what's one of my favorite Kubrick films? It happens to be eyes wide shot.

John Reiss 47:52
Oh my god. I was glad when you said that. The I knew this was a setup because first of all, when you said Kubrick I'm talking about Kubrick I say it's gonna be something about I always chat so and then in then anyway, it I can't believe that's one of your favorite films what

Alex Ferrari 48:05
it is one of my it's not not it's not in my top three. But it's one of my favorite Kubrick films. And I do like and you don't like Kubrick didn't like that one.

John Reiss 48:12
Oh my god, it was just like, I just ignore that film. Okay, so hey, from Kubrick is just kind of like, Okay, that was a little misstep at the end. To think about it, you know, and that's why I don't know what happened here.

Alex Ferrari 48:28
It was a colossal, colossal mistake. We don't know what happened he was senile at the end.

John Reiss 48:35
On that I blame it on Tom Cruise before I blamed it on Kubrick's senility, although I thought he did okay for what he was supposed to do. I just think it was like a bit of a misfire and flawed and his story and concept way And

Alex Ferrari 48:49
like I said, like, That's the beautiful thing about film. Everyone's has every film hits the arc hits a person. Two different Tuesday for people hit art two different ways. Yeah. So regardless of it, so. So what can we pick? Where can people find you and find out what you're doing?

John Reiss 49:05
People can find me like if they're interested in you know, me consulting with them. I have a site called hybrid cinema that's going to be revamped soon. But you know, kind of shows some of the films I've worked on and has a link to have a consultation with me like a short consultation, see if it makes sense working together. You can also get that through john Reese comm which either the strategy or consulting link will link to that and you can find out something about me there and there's also contact and then you can also you know, follow me on Twitter, follow me on Facebook. And

Alex Ferrari 49:44
you do workshops as well, don't you?

John Reiss 49:45
Yeah, not as you know, not as much anymore for right now. There's something that might be happening soon, which will change that by you know, I mainly now participate in the ISP filmmaker labs. I'll go to events I'll do panels and stuff like that, but I haven't done I'll do the I've started doing more of these short kind of master classes. So those I still do occasionally. But I do, you know, I do those do those occasionally, but I'm just generally so busy, kind of like, you know, consulting with filmmakers these days that, you know, doing a workshop kind of takes a lot of time out and you know it just like then I'm backlogged with client work. And so I don't really, you know, I really try to just focus on going to certain festivals and events that, you know, I should be at and, you know, and you know, beyond some of the, do some things there, but occasionally I'll do some, you know, I'll probably do something I did a master class with the IDA last year, I think, you know, that was pretty well received. So I might do something with that them again in the spring, you know, just like a three hour morning class.

Alex Ferrari 50:58
So and can you list off the the books you wrote, so people know which books

John Reiss 51:02
I wrote? Well, so I've only co wrote think outside the box office, which is either available from my site or from Amazon. If you get it from my site, you'll be on my email list. And generally, I do kind of like case studies or, you know, kind of try to do extensive blog posts, you know, updates, you know, in my email list. And then, I co wrote, selling your film without selling your soul and selling your film selling your film outside the US. And I co wrote that with the folks from the film collaborative, Sherry Candler, you know, Jeff, Jeff winter, Orly revealed and then oh, my God, I'm forgetting the name of the fourth author of the second, Wendy Bernfeld. Okay. Yes. So and that's those are so in a sense, it's like, think outside the box office is a little bit of a roadmap kind of in then the other books are kind of case studies, kind of illustrating the, that's in my mind, they might, my co authors would probably scream at me right now. But, you know, there certainly weren't enough case studies in think outside the box office. And partially because not enough people had done anything by then. And, you know, and then and then the two other books are chock full of case studies. But also, you know, there's also some a, there's, you know, not everything's a case study, there's like analysis of certain, you know, kinds of, you know, distribution, like shared Candler in the first book, this is amazing thing on, you know, kind of, not peer to peer sharing your film online, and how that can potentially benefit your audience development and, you know, kind of like, counter intuitively, you know, increase your monetization, then a number of different examples, but all within, you know, a paradigm that she's exploring. So that's also quite interesting.

Alex Ferrari 53:02
It's like it's the wild, wild west, we're all just trying to figure it out. Yeah, a certain point. JOHN, thank you so, so much for being on the show, we really appreciate you taking the time.

John Reiss 53:11
It's good to be in the wild west. I mean, a, you know, we're in this time period where we're not like in the, in the Old West, you know, and we can't, we're not homesteaders, and the food's better and we're not going to get shot, and there's doctors to cure any diseases. So it's like, it's a much kinder, gentler, Wild Wild West than what used to what used to be like being in the film business in the 30s is a Far Far Cry than being in the film business in the 90s even or even today.

Alex Ferrari 53:41
Yeah, so definitely, yeah. So thanks again for being on the show. We really appreciate you taking the time, right? Man, I really appreciate john taking the time to come on the show and dump all of those gold nuggets on us the indie film hustle tribe, he has a really unique way of doing things as far as film distribution, we could all learn a lot from him. So if you want to get links to his work, his books, and his website, head over to indie film, hustle, calm, forward slash zero 43 for the show notes. And guys, don't forget, if you love the show, please head over to filmmaking podcast calm and leave us a honest review of the show. It helps our rankings so much on iTunes and really helps the show get to more and more people that need to hear it. So I really appreciate you taking the time to do that. So keep that dream alive. Keep the hustle going. And I'll talk to you guys soon.

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