IFH 105: Secrets of Indie Film Producing with Suzanne Lyons

This week on the show we have a returning guest, Indie Film Producing guru Suzanne Lyons.

Suzanne Lyons is president/producer of Snowfall Films, Inc. and to date has produced or exec produced twelve feature films with budgets that range from $200,000 to $10 million.  Suzanne has worked with talent that including Brenda Blethyn, Christopher Walken, Naomi Watts, Alfred Molina, James Caan, Dean Cain, Ariel Winter, Susan Sarandon, Donald Sutherland, Ellen Burstyn, Jennifer Tilly, Jon Lovitz, Asia Argento, Winona Ryder, Peter Fonda, Ed Begley, Jr. and more.

Suzanne’s films have won a gamut of awards and festivals from the prestigious BAFTA award, a premiere at the Directors Fortnight at the Cannes Film Festival, the best picture at Shockerfest, the UK Horror Fest and acceptance into the Toronto, Berlin. LA and Montreal Film Festivals.

In addition to her work as a film producer, Suzanne designed and ran the film school, Flash Forward Institute, with a focus on marketing oneself in the industry. She has guest lectured at over 60 industry events, guilds, and organizations. In 2012 she published her book through Focal Press (Taylor and Francis) called Indie Film Producing: The Craft of Low Budget Filmmaking.” 

The Indie Film Producing Workshop

She is also an amazing educator. Here’s what one of her INDIE FILM PRODUCING ONE DAY INTENSIVE WORKSHOP includes:

  • How to option a screenplay
  • Forming an LLC
  • Preparing a sales presentation for investors
  • Creating your killer pitch
  • Designing your business plan
  • Getting a mentor
  • Hiring a line producer
  • Scheduling your EPK
  • Creating an empowering environment on set
  • Finessing a budget & schedule
  • Hiring a director
  • How to cast your film
  • Developing a detailed timeline
  • Creating a marketing strategy
  • The details of pre-production
  • The secrets of a great Production
  • Learning the ropes of post
  • Choosing the right distributor
  • Getting the best deal from your distributor
  • Preparing for delivery
  • Entering Film Festivals
  • Forming an LLC
  • Taxes (1099s, Accounting and K1s)

and you’ll be getting well over $20,000 worth of contracts, business plans, deal memos and much more. She hasn’t taught one of these workshops in over 6 years but after being hounded by people to offer another one she’ll be teaching her workshop on Saturday, October 29th, 2016 – 9:00 am to 6:00 pm – Encino, CA. 

And as a special gift, she’ll be giving the Indie Film Hustle Tribe a $150 off discount if you sign up by this Sunday. Only four slots left.

Suzanne drops some major knowledge on us in this episode so enjoy my conversation with the return IFH Podcast champion Suzanne Lyons.

Right-click here to download the MP3

Alex Ferrari 2:29
So guys today on the show, we have a very special returning guest after popular demand. Suzanne Lyons the indie film producing Guru is going to be on the show today she was on the show booth probably about she was I think Episode 11. So we're in Episode 105. Now so I'll tell you how long goes a little bit older. Probably about a year ago or so she was on the show. And it's been easily one of the most popular podcasts in the entire series of indie film hustle. She just drops knowledge bomb after knowledge bomb after knowledge bomb, and I wanted to bring her back and you know the years passed and and you know, and in the indie film world a year is like, you know, like dog years, there's so much stuff that changes and information needs to be updated. So I wanted to bring her back and ask her some questions about what's going on in the film world today. What she's been up to as far as indie film producing what she's seen out there in the world. And also for a lot of you guys that don't know Suzanne has been teaching for better part of over a decade now. And she's been given these very God these amazing workshops on Independent Film Producing, and she hasn't done one in about six years. But after all her students or old students or new people who want to kind of take this class again, they started the pounder and Hound or till she finally broke down and said sure, I'll finally do one. So she's doing another workshop. So if you guys are in the Los Angeles area, or can make it into the Los Angeles area, there is going to she's going to be giving one of her one of her one day workshops, which she can I'll tell you, we'll go into it in the in the in the interview, but I'm telling you, you guys, if you're in the area, you owe it to yourself if you're gonna make a movie to watch to go and take this course, it is mind blowing, absolutely mind blowing. So if you stay and listen to the entire episode at the end, if you are of course an indie film hustler podcast listener, you will get a special discount, saving you almost 150 bucks on the final cost of the course. And it's very intimate, there's only going to be 12 people. So there's only I think about four spots left. So definitely move quickly if you're interested. So sit back, relax, and enjoy the knowledge bombs that are dropped by the returning champion Suzanne Lyons. I would like to welcome back to the show Miss Suzanne Lyons. Thank you so much for coming back Suzzane.

Suzanne Lyons 5:01
Thank you for having me Alex. It was great coming back

Alex Ferrari 5:05
You are only the second guest in over 100 episodes to be asked back to the show.

Suzanne Lyons 5:11
Oh my god, I feel privileged and it being my birth date right here like this is a lovely Birthday

Alex Ferrari 5:18
Happy Birthday. You look fantastic. You look fantastic for 25 so I wanted so wanted to bring you back cuz you know your last episode which was one of the part of the, I think was Episode 11 of the podcast so many people have talked to me about it. And so many I know people a lot of people have reached out to you about that episode. Because of so like people really really loved it and you had so much amazing information that people were just soaking it all up like a sponge. So I wanted to come back Have you come back a little bit so I can introduce you again to all the new listeners since then. It's grown a little bit since back then. And and then also kind of go over some new stuff that we didn't go over last time. So are you ready?

Suzanne Lyons 6:14
I'm ready. Okay, ready? Just don't ask me any you know, hard questions like calculus or not right?

Alex Ferrari 6:19
No, no, don't

Suzanne Lyons 6:21
Terrible with the time.

Alex Ferrari 6:25
So um, Can you discuss a little bit about how you option a screenplay? Because I know that's a question a lot of people in the filmmakers have when they don't have a screenplay. What do you actually do? What's the process? in general?

Suzanne Lyons 6:37
Yeah, the process is really important to note that we have option a screenplay because so many times just give you a little bit of background. Alex, so many times, people assume that they don't need paperwork. Oh, Suzanne, they say to me, you know, I guess I'm a producer. But you know, I'm the creative type. I'm really not about the paperwork. Alex, honest to God, if I had a nickel for every time somebody said that to me, I'd be a millionaire. I swear to God, It's uncanny. There's no other industry in the world that people would talk like that, you know, it's like, I'd like to sell you some of my land, Alex, but you know, let's not bother with the paperwork, let's just, you know, do a handshake. I mean, there's no place no industry, but in this industry, for some reason? Well, we're the creative types, you know, we don't get into the business part of it. And I've actually had one of my friends who did not do any of my workshops, in the past, call me from France one time, and you know, crying on the phone about a movie that she had done a couple years ago, now, sales agents were interested in it, and I said, Oh, you're crying because you're happy? She said, No, I'm crying because they asked me for the chain of title, you know, you know, based on the option agreement, and then you know, the transfer of the option and the chain of title to the movie, and so on. And she said, I don't have that. And I said, Oh, I said, you didn't do that. And she said, No, I didn't do I didn't even do the option agreement. And I said, Well, did you call the writer and you know, I know it's two years later, and she said, I did. And the writer said that she had had a fight in the interim with the director. And as far as she was concerned, the movie could burn in hell. really badly. So and, and I was, let Please tell me that was your own money, you know that you raised that money on? No, no, I have investors. And I'm thinking, you know, what, if it was her own visa cards, I don't care. If it's investors, that's what this is a business. You know, the word. You know, business is twice as big as the word show show business.

Alex Ferrari 8:33
You know, yeah, by the way, I've stolen that line. I've used it multiple times on the show. So thank you. I always give you credit, but thank you. Oh, thank

Suzanne Lyons 8:40
you. But I mean, it's crazy, isn't it? And, and so, you know, he or she was with this movie, and with investors to pay back and we'll never, ever see the light of day, because she didn't do the first most important thing is the option agreement. You've got to get the paperwork, get the paperwork, get the paperwork, get the paperwork done, and people is that well, Suzanne, you know, she was my best friend. Or, you know, it was it was my it was family, it was my cousin. I don't care if it's your mom, get the paperwork.

Alex Ferrari 9:10
Now, let me ask you a question. So. So let's say there's a script that's been, you know, written, and then bake when the end it's written together with the director, say the writer, the director, kind of working together on it, but the writer, the writer is going to be the one that gets the copyright on it. They send in the copyright to the Copyright Office, but they copyright it to the LLC. So the LLC that they put together, owns that property? Is that the right way? Is that the right chain of command? That's right.

Suzanne Lyons 9:39
You're saying that the writer has it has an LLC usually a writer does no No,

Alex Ferrari 9:45
no, the movie, so the movie has been produced. The movie has an LLC, the writer has now copy written the screenplay to the LLC because the writer is part of the process that he's a producer.

Suzanne Lyons 9:58
Yeah, the writer hasn't done that. Writers done the initial option, right? I mean, the initial copyright age, right?

Alex Ferrari 10:05
Well, the initial copyright is the only copyright that exists is to the LLC.

Suzanne Lyons 10:11
So no, no, no, no, no, the writer probably did a lot of writers do a copyright, you know, of their screenplay, or they should. Not all of them do. And if they don't, then usually then, you know, once I, like, for example, in one of the cases on one of my projects, the writers had not done that. And I think two different cases in 12 Films where the writer had not done that. And so I just went ahead and put it under directly under the LLC. But most writers know enough to do their own copyright, they should know.

Alex Ferrari 10:43
But what I'm saying is that, in this scenario that I'm telling you, the writer is also a producer on the movie and is part owners of the LLC that made the movie, then when they after the fact after the movie was made, they're like, Oh, we should copyright this screenplay. That screenplay, then he went in and copyrighted underneath that LLC that they jointly own. So that's the only copyright that is available for that screenplay. It's to the LLC, that made the movie is that the proper chain of title is what I'm asking.

Suzanne Lyons 11:12
Yeah, I mean, here's the thing, what's going to happen is you're going to have an option agreement, and the option agreement would give give me or you let's say you are the writer, you know, you got to switch hats. I wouldn't use the word writer again, I would switch it to even if it's you, Alex, you're the writer and the director and the producer. But let's move the word over to producer because the minute song You know, it's the that's why when you that's what's confusing, is when you say then the writer is going to put it under the LLC, no, the writer and the producer it's yours it's months and maybe years later, right? And you've written that script. Even if it's your own script, you still have to have the option agreement cuz you're going to need for delivery for your sales agents when the time comes right. Got it. As part of here's the scary part is part of that option agreement, there's many times inside that option agreement, I promise you. And I had this very problem. years ago, one of the projects there was no page attached to it Exhibit B or or assignment B or assignment day or whatever. That said the transfer could happen honestly, I've read many option agreements that did not have that page in it. So if that is if that paragraph is not there, for the love of God, make sure you attach one eye and it's actually in my book and I teach it in my classes too. I very strongly teach it because I have had made that mistake. And this was when I had an attorney on board this was an early film when I actually had an attorney who gave me this option agreement and there was no transfer page attached to it. So you've got that Trent that transfer page is very important because you also your delivery, it's going to be on your delivery list as well it will have to be stapled to you know to the option agreement and sometimes that delivery pages stapled to the copyright form that you've gotten back from the government so what will happen is when you get that when that is signed early on, you know when now it's a year later you've raised the money you're making your movie and so on then then what will happen is, is you now have the right you've paid the purchase price it's only when you pay the purchase price it's not when you make the option because let's say you spend $10 for 18 months on an option but let's say the writer is going to be making 10,000 you know when you're making the movie so it's only when you pay the full purchase price that you now the LLC I'm talking to you the producer even if you're the writer but let's switch so people aren't confused so now you the producer owner of the LLC whatever the name of the movie is a lot of times you know candies Vipers LLC in my case for example, then you get to use that transfer page and you send it send off the copyright it's not like it used to be it's actually it's actually called a transfer copyright you go online you still go on to the same you know same place and on copyright, but it's actually a little different for him now, I just did it for time toys, the movie I shot in the past year. And and I was surprised to find it is a bit of a different form. Still only you know, 40 or 50 or 60 bucks, it's not a big deal, but it's a different form. And it's what what that prints for page is showing is that you the minute you get your purchase price amount of 5000 or 10,000 or 60,000 or whatever we're paying you as the writer, then that gives me the producer owning the LLC, the right to then send it back in to Washington and but in the author section the author section won't say Alex anymore, right? The author section will now say you know candy stripers comma LLC Got it.

Alex Ferrari 14:56
Got it. Got it. Got it. Okay, perfect. Perfect. So though Can you talk a little bit about business plans? And why? Why do you need a business plan? If you're trying to raise money for a movie?

Suzanne Lyons 15:07
Yes, I will in a second. But let's just finish cut Oh, no, no, there's one more piece. What's going to happen next is right now what's happening on time toys is we're delivering, right. So one of the things on the delivery items, and I spoke with my co partner yesterday, it was his first time producing my co producer on this, and he's also the writer director. And because what's what's due is the copyright report. And what he said to me on the phone yesterday is well, Suzanne, you know, isn't that just the paperwork that we did on the transfer? and so on? And that information, you know, from Washington, you know, that came back? And I said, No, it's not a copyright report is something where you hire an attorney who does that, like I use dentists, angels company in New York, for example. It's only $650 or whatever, unfortunately, that's why you've got to save money, and you're in your budget, because now a year later, right, exactly a year later. And that copyright report is then the attorney going online to make sure that yes, this was all done, this happened, you know that it was a clear copyright. There are no other copyrights under this thing. There's no liens against it, there's no issues with it, and so on, and so on. So I just want to point that out that, you know, a year after the movie, when you're delivering or whatever that happens to be, you know, that you will need a copyright report showing that there is indeed a copyright.

Alex Ferrari 16:31
Interesting, you see, this is all the kind of stuff that they don't teach you in film school. Or, or you don't learn until you go through the process, at least one

Suzanne Lyons 16:40
times the painful way of Oh my god.

Alex Ferrari 16:43
I'm like, I didn't know that. What What do you mean, I can't release my movie that I just spent a year and a half putting together why because of a piece of paper that I didn't get Oh my god. So it's all yeah, definitely, to get all that stuff.

Suzanne Lyons 16:56
Yeah, lots of crazy stuff. So let's talk about the business plan. The reason for the business plan is, is because a lot of the times a couple of reasons one sometimes you start with a business plan that doesn't have any ppm LLC operating agreement, none of that kind of legal stuff. And as saying that, you know, you're you know, that you're 50% owner, as an investor and you're going to be getting, you know, 110% back and they're not they're not at all, it's sometimes just the business plan. You know, I've done one, let's say for omega camel, where it might be some pieces, you know, some some great artwork that we had done, you know, for the animation for that, you know, that Christmas, you know, feature animated feature the BIOS on the people that are involved that, you know, they're impressive, the writer, director and producers, on kind of, you know, maybe a whole page on the demographic and the direction, it's going to go from a marketing point of view, a lot of times it's showing other you know, movies in this crate case, you know, Christmas animated specials and features that have done well compare movie comparisons, kind of your project objective, you know, what the point of doing this is, maybe it's going to be the first of a slate of Christmas projects that you're going to be doing in the animation world you know, things like that. So it's really kind of that marketing plan that people do in other businesses, you know,

Alex Ferrari 18:20
you're a business guy or a business whatever, sure,

Suzanne Lyons 18:24
every business you do a marketing plan, what you see mine are for is I usually do mine in addition to the you know, that that little packet that I do for with my ppm and my operating agreement and my subscription agreement in it for the investor. So it's usually I don't usually bother doing two separate ones, I usually make it all one pack at the minute I have my LLC, you know, from the state of California, you know, with the name of the movie or whatever I've decided to call the LLC, you know, candy, stripers, you know, comma LLC, that I'm legally able to go out and start you know, raising the money you know, the call shares or units or whatever you want to call them. And, and then I've kind of sorted out in advance then I got I do my ppm my operating agreement, my subscription agreement, and then I can go to you and say Alex, you know, I'm raising these units of 7500 You know, my budgets going to be 225,000 It's a galter low or whatever it happens to be and are my units are 3000 and my budget is 50,000 and whatever. So usually, I'll include my business plan, I'll put that page in there as well showing you what you're getting Alex for doing that, you know, you're going to be getting as an investor, you know, 120% you know, with a corridor of 9010 you know, so there's the money comes in you the investors will get 90% you know, I'll be getting as the producer 10% until you reach your full 120 and then we become 5050 partners, you know, for the next five years or 10 years or whatever. The budget is sometimes I don't keep it open to awfully long if I'm not raising a lot of money from each person because I don't want to be there's cost involved especially in California it's $800 a year to have an LLC and there's off your obviously your accountant you know your accountants four or $500 even if you do your own accounting he still has to do your K one so if I've got 30k ones because I've got you know $7,500 from 30 people you know, those k ones are gonna cost me money to do I can't do those on my own that's definitely got to be an accountant. So I'm going to be putting out money if it's an ongoing open LLC, so I close it after a certain amount of time most of the money for a film comes in in the first two years anyway Believe me your sales agent has lost interest by then right? If he's gone to six markets usually they only bother with three and then you're on a back burner somewhere forever so most of the money's coming in in that first you know one or two years but I used to leave the LLC open for five years you know depending on the budget

Alex Ferrari 21:02
now after so after you closed the LLC let's say obviously money will still hopefully come in or some new distribution revenue stream would come up like you know all of a sudden, Netflix allows you to upload directly and a paying 5000 a picture or something like that whatever the new revenue stream might be. What happens then do you just transfer everything over to your core production company?

Suzanne Lyons 21:25
idea that's exactly what I would do I haven't yet been so lucky as to do what you just mentioned that I wish Yeah, really. But nowadays things are a little different you know with self distribution there could be ongoing money coming in and so on and so on. And like you mentioned Netflix and all of those so yes, I would turn that over to the core because that that bank account is open constantly that you know my snowfall films accounts is been around for you know, since 98 or whatever. And that corporation is every year you know, so I would I would do that for sure.

Alex Ferrari 22:00
Now, can you talk a little bit about what's the importance of opening up we keep talking about LLC? What is the importance of opening up an LLC for your film specifically not a production company LLC? What's the difference? And why would you open up an LLC per film?

Suzanne Lyons 22:14
I would open LLC per film just because you don't want your umbrella company you don't want to know films just like Disney and all of those companies you think oh well that's a Disney film not really because even Disney will have taken out every single film under a different entity you know because you do if there is a lawsuit against let's say candy stripers for example then you know you don't want that affecting your overall company of snowfall films and shutting things down and having liens against your overall company and then you're you know paralyzed for the next five years in terms of making any films whatsoever what it does is it just affects candy stripers LLC period

Alex Ferrari 22:55
so it's a safety net it's a safety net to protect you the filmmaker slash producer against anything that might happen to so if someone slips and falls on the set, they're not suing the mother company they're gonna only be able to sue the LLC because that's the company creating the movie.

Suzanne Lyons 23:09
Exactly and I believe and we can check in with an attorney because laws are changing all the time. I can't go out and raise money under my corporation for those individual movies either as far as I know that might have changed but I remember at the time asking that question to my attorney when Kate and I were doing those those early movies and he was saying no no as a corporation you know, you can't be raising money for those individual entities that has to be a separate entity and they had to be called an LLC You know, it depends on which country you're in you know sometimes like in Canada I believe you do both you know, you still want to have a separate one for your movie. But you can still raise money as far as I know under a corporation you there is no LLC in Canada in the UK it's a different entity to I remember we did movies in the UK It was called an LTV or whatever so you know and you were able to have that as an umbrella and still open entities to raise money so you could do both but in the states I believe you can't raise money under the corporation I think it's under an LLC but that's I'm not positive with that because like I said we do you need to ask question to the attorney because laws change so much and no

Alex Ferrari 24:17
Have you ever crowdfunded

Suzanne Lyons 24:19
but no I never did I tried one time for Omar the camel I was going to do that just to kind of raise that initial money to help get things more off the ground because it's weird that one was costly when you're doing you know animation a feature animation and I mean just again just getting the developer element alone was costing a fortune just in a lot of those pictures done because it's a different kind of business plan you know you want it's much more visual for the investors and but I found it was so time consuming. It was so early on that was back when crowdfunding and literally was just starting right that I found it just very difficult. If I were I could probably go back and try it again. Because people have been, you know, successful, there's ways to do it now, I mean, absolutely about it. But no, I've never done that. But it's nice because it doesn't conflict with your investors, because it's a, it's called a donation, it's not called an investment. So it doesn't affect, if you're still wanting to go to investors to raise the majority of your of your money, then that's great. You know, I think I think we have to be very, very, very smart these days, about all of that, because it's no longer just about the demographic, that's the only word we used years ago, I used to work in promotions for TV network for years, in my early years, and the only word used was demographic, and that's what you would promote to that demographic, in a way 18 to 24 men or whatever it happened to be right, or children, you know, six to 10, or something. Now, it's all about the psychographics as well, you know, when we were doing time toys, we started early on, I went to the writer who was also the writer and the director and the producer, and I said to mark, let's look at the script now and see what we can do to make sure that the graphics are there that we can reach out and I had learned this, you know, from another I'm with vocal press, and there was another writer with vocal press where his book was about this very thing. You know, it's not just about the crowdfunding, but how do you do the crowdsourcing? You know, crowdfunding means nothing if you're not the, you know, very, very intelligent about crowdsourcing. And that's where this whole psychographic comes in. And what what, you know, I was learning from reading parts of his book, because I had to, you know, which we do for each other at, you know, at local press, is, is that people were literally being very smart about the script early on, not waiting until it was, you know, being shot or afterwards going, Oh, shit, why didn't I do that? Like, for example, and one of the chapters, he talked about this script, that was, you know, that they were looking at seriously in terms of making sure that they had enough different arms have kind of the octopus, let's say, to go to when the movie was done right online, because it's all about online. And they made one of their characters a vegan. And they started the whole thing online, that whole discussion about how this script was going to have a robin character, and they ended up getting a couple of 100,000 you know, people, you know, blogging about this script that was not even in production yet. This was months prior than that from the vegan community, for God's sakes, right. So can you imagine if you had like, you know, 10 different arms, you know, reaching out to all the different online entities. We're, cuz I remember when I was working at a, on a world war one movie that I have, about, you know, the spies and they were children, actually, that had served as spies because all the men were on the front lines back then I was doing the movie with Empire pictures at the time. We were working on it together and development anyways, and ended up going off into a different direction. But I remember sitting with them. And this is before I even read this section of that book, years later, this was like back in 2012 with him power. And their attorney was sitting there going, Okay, now what, you know, what, you know, where does it reach? What's the demographics, what are the psychographics? And I said, well, it's kind of like, stand by me, it'll be for for, you know, for for young people. Obviously, it's teenagers. It's about teenagers, and there'll be teenagers in the movie, but it's also kind of a family film. So I was very limited in my thinking. And he said, No, Suzanne, yes, yes, yes. But no, it's what are the other, you know, areas? And I said, Well, I don't understand in honest God, I really didn't understand. And he was a word about veterans. This is one word, you know, it's a world it's a war movie, right? It's actually takes place in the world. Okay, so there's the veterans. Okay, what else? And he kept pushing us in that boardroom that day for all of us to brainstorm Who are those other end

Alex Ferrari 28:59
niche niches, little niches of people subcultures? Yeah.

Suzanne Lyons 29:03
mums, you know, because it's, you know, it's about the mums worrying about their sons being at the war too and in this case, the children being at war you know, on the front lines. So how do we reach those moms and I'm like, all of a sudden, we had like 10 different entities in addition to my limited thinking of you know, kids six to 10 or whatever, right? Right, right. Or you know, kids 12 to 18 like all of a sudden it became all these different areas that we could then start tapping into now for example, if we had continued on with with that particular project that you could have started tapping into online you know, start you know, talking to the veterans talking to you or whatever about this was going to be you know, bringing being brought out and, and I could have been anyways, it was a fascinating thing, but I realized how, you know, when we stay in that kind of creative box for ourselves, and don't think inside the business world You know, we become limited, and then all of a sudden, it's time to, you know, to start selling it to your sales agents and distributors. And it's like you've boxed yourself in, you know, to, to, you know, to, to, to, to a smaller area for them to sell to, when you could have had them banging on your door, because guess what, you know, I've got, you know, you know, 40,000 fans already in Japan, because we've done such and such, or we've added, or the vegan character 200,000 in America that are already itching to see the movie, you know, you'll have distributors and sales agents banging on your door, as opposed to you having to go to them. Or if you're just distributing like God, all the better because then you've got a whole, you know, entity to, to sell to. So just kind of those types of things that I think we have to be so much more privy to. It's not just about having the name, although that is still a major importance, which nobody gets, nobody gets that still. mockingly you still have to have the name and your movie, you still have to talk to sales agents at the beginning, the minute you option your screenplay, and start development, you start talking to sales agents, go to AFM, go to markets, get on the phone with sales agents, become friends with them now find out, you know, I'm looking to put in, you know, this particular actor in my mood, because it's got a sci fi bent to it. And I'd like to put in, you know, this sci fi kind of actor, is that enough? You know, given my budgets 900,000, right, you know, and they'll say, No, you know, what, his name at a 200,000, you know, on a Sega ultra low 250 would be fine. But at the same modified, you know, what you got at 900,000, you know, with all these minorities you're putting in there, and this is great, but you still need that other name, you know that he's great for the feature name, but you still need the TV name. You know, somebody from the TV sci fi world, because, you know, we sell mostly foreign, it's mostly television, right? for domestic, we kind of think more.

Alex Ferrari 32:00
So that was, that was a thing when we were having coffee the other day, it was it was interesting for you to say that that TV actors are a lot of times much bigger deals overseas than movie stars here in the States purely because those TV shows are in constant rotation throughout throughout these other territories. So that's it. Case in point David Hasselhoff. We laugh he's laughing all the way to the bank. But but I mean him and Pamela Anderson, and those people from Baywatch. They had overseas because it was the biggest television show of all time. They could sell all day. I know. I know actors like Michael perrey who's really great actor, he did a few movies. He's over there all the time. Richard Tyson, anyone who has had these, these TV shows and of course, like in the sci fi world, anyone who's ever been on a Star Trek show, or Stargate or any of these things that are just constantly rotating have have a lot of value and you can affordably get them here in the States

Suzanne Lyons 33:07
yeah yeah, exactly so so you know that's that's the thing is you've got to be thinking business all the time. You know, so you can't I talked to people say well you know, I finished my movie now I'm going to start talking to sales agents and I'm thinking you're just now talking to a sales agent you didn't talk to them a year ago, like a year ago you didn't start forming relationships then and finding out if those stars are big enough for that budget size like come on guys I once again I say to my students and you know because I I teach the class having the chance to teach in almost six years, but you know, I've been busy I did four movies in the past five years but um, you know, what I say is if it's your visa, I don't give a shit Honest to God, you blow whatever you want. If it's your own money, do whatever you want, I don't care nobody cares, you know, but if you are even investing you know have one investor if it's your dad, you know what you owe that person the the everything to be a business person you know, you are a business person and you therefore start thinking like a brick what I tell people even when I spoke at house class recently, screenwriting you saw writers in the room and I have the very same conversation with them. As I do with somebody like you Alex who's a producer, it's kind of like you don't get the right to not think like a business person. Everyone on here the makeup artists, you are the president and CEO of your company. And take that on when you take that on. All of a sudden you start thinking differently, you see differently, your posture is different, your language is different, your speaking is different, how you dress is different, you know, this is a business, you know, it would be as insane and I think I talked about this on the last podcast I did with you as me saying to you know, Alex, always wanted to be a heart surgeon. You know, now I've never done any courses, Alex, but I have a really good nice, okay, I've got a chance to get a sharpened jet, but it's really comfortable. I feel good with it. And Alex said, I don't I hope you don't mind. But I'd like to practice on you a little bit. If that's okay. I don't have any fantasies, or whatever. But you know, I'm just learning as I'm going along. Hope that's all right with you. I mean, you're laughing because

Alex Ferrari 35:22
it's saying it's absolute. It's absolutely insane. But you know what, and me being imposed for 20 odd years. Oh, I've seen I've seen so many of those. I think I lost you. Alright,

Suzanne Lyons 35:33
are you there? I'm here. Yeah, yeah. Anyways,

Alex Ferrari 35:36
so no, no, no, no, I see so many of those through my course of work in post production, that it's insane. Like all these people, like you just kind of like, yeah, oh my god. It's the only industry that people do that.

Suzanne Lyons 35:50
It's crazy. And like, I've talked to somebody who comes in, I finished my movie. I'm really proud of it, you know, it was only 75,000 and you know, the units were 5000 each. So I had some lots of friends and family and some neighbors and everybody contributed it's great. It looks really great. But Suzanne, I'm having a really hard time getting sales agents, you know, and I'm going and they said so I know you know, everybody you know, I'd love some advice from you and who should I go to given you know, it's here's the genre of it. And I'll go first of all, you know who's in it, you know, who's the name because sometimes, you know, value if there's no name, you know, and, and they go, Oh, no, nobody, you know, nobody but but it's really good.

Alex Ferrari 36:29
You know, and look, unfortunately, unfortunately, the reality I know, that's hilarious. But I've heard that many times. Unfortunately, the realities of the industry as they as you know, as well as I do, is that there's so much product out there, that there's a few ways that you can stand out that you have to one is insane quality, which is basically maybe five or 10 movies a year that are so good with nobody no names in it, that it just just just transcends and completely blows out of the water, there's maybe five or 10 movies, all period throughout the period. And those are the movies that do get picked up by festivals that do get a lot of spotlight and all of that kind of there's that way there's the other way of casting someone who is an actor of name have some sort of name that has some sort of market value that because their name is on or their faces on the cover of the poster. People go Oh, I know him Let me go over there because there's just so much dilution. Or another way is genre which is becoming less and less but still genre genre. horror movie doesn't need as much names anymore though that has changed a little bit because there's so many horror movies, action movies, travel very well they will need specific names but of course you throw in a Michael Madsen that helps

Suzanne Lyons 37:51
that's what they'll tell you you still need somebody for the you know for that poster you know or whatever. And even years ago they'd say if it's a giant spider for a horror movie then giant spiders enough now what they're saying is Yeah, the giant spider is great, but I still need another name. I still need a picture on that poster shark on

Alex Ferrari 38:07
Shark NATO is not going to do it all by itself.

Suzanne Lyons 38:12
And you're right certain you know, certain there are certain movies where you know they go more the festival route because they were done more of an art house. And it's not about the name it was about the phenomenal story in the phenomenal writing in the phenomenal directing. And there's a few of those pop up like you said every year but I would not count on it you know but you think you've got those and you want to spend your next year going to festivals and praying that's great and hoping but I don't know to me hope is is not the word that I use frequently in this

Alex Ferrari 38:41
business in a business you can't use the word hope that's nice,

Suzanne Lyons 38:44
but the nice and I don't want to take it away from anybody but I used to even flash forward that month long course that I did for years, Heidi and I we you were not allowed to use the word hope for the entire month of that course by the way.

Alex Ferrari 38:57
Well like and there's another one with other way of making a movie that I didn't mention before is what we did with this is mag is keep the budget so you know to a level that is so affordable that one you could self distribute it yourself and make your money back or be profitable. or two, you can kind of just ride the wave a little bit and see what happens there's no pressure there's no stress, there's no investors, but you have to be able to achieve a high high enough quality product to make for that to make sense as opposed to just grabbing your iPhone and going out make a movie but there are but though that's another route of going about it and if by and we were lucky enough to have wonderful names involved as well which helps but but you could but it could easily been done with a bunch of just really talented actors and we could have gone down that path as well.

Suzanne Lyons 39:48
That's right and then you can do that now see you know because the technology is so available nowadays you can shoot with your iPhone you know that even few years ago

Alex Ferrari 39:57
that Andre Nadia tangerine Sean Sean Baker shot but He's I mean, he that was his fourth film. And he knew what he was doing. And it was, you know, he basically pushed that photo. And the image quality to the nth degree. wasn't like he just literally pulled it out of his pocket to start shooting. Yeah, lens adapters and everything. But that's what people don't understand. But you can do and he did it specifically for look for feeling for the texture that he wanted as an artist. So it's definitely able you can definitely do it. And I want to just share one No, you were talking about stars. I posted a movie A while ago, it was a sci fi movie sci fi bend on it. And no stars. They finished it went out to the marketplace. Everyone said exactly what you just said, who's in it. No one's in it. Don't want it. So basically, and they already spent it was probably like a $300,000 movie, let's say 250 300. So what they did is they went back got one sci fi TV show name. Yeah, for five grand. Got one movie star name? Yeah, for about eight grand. And they both worked for a day each. Oh, my God, they re edited it. I had to recalibrate and refinish the movie for them. They went back out and guess what happens? Is that what they sold it? Because they basically said, Oh my god, we're screwed. So they literally recast the parts that were already filmed by another actor, and replace them with the with the name actor, because they have to. Yeah,

Suzanne Lyons 41:27
but I hear you. But But here's the thing. We don't want to do that. You know, I mean, it could

Alex Ferrari 41:31
have been so much waste of time and money. Yeah,

Suzanne Lyons 41:33
exactly. And that's why if you start if you put the business hat on now, at the early stage, you know, then even when you're reading, here's the other thing is I'm, I, I've been I've read, I don't know, about, let's say hundreds and hundreds and hundreds of scripts, right? Here's the thing, I get emotionally involved in the scripts. And I know I'm not a coverage person. And I'm certainly not an international coverage person. So even though I'm a producer, and I think I'm pretty good at reading scripts, I still hire. Every single time you were to talk to people, when I do more for film and the other for television series. I'm saying to gals I use all the time I swear by them, I still have somebody do the carpet. Because, you know, once again, I get involved creatively, and I'm thinking Whoa, slow, down, girl, step back, you're a business person as well. I'm not saying don't worry, the business, the creative hat, I still do, I still read the script and do my notes. But I also send it to the coverage person. They're they're an international coverage person they work for, you know, a lot of companies around the world. So they're reading in a different way, without any attachment without any emotion without any involvement without any agenda at all, other than to do coverage or right. So even in that case, I kind of stick take a step back and stand in my business shoes. So in every aspect, Alex, you know, I really, look I've got to be careful because we're here because we're creative. We're all in this industry, because we're creative. So we can get so caught up in that, like your friends did early on, you know, with their movie, you know, and it was a great movie, great movie, great script, and it just didn't have names. So it's like, oh, shit, you know what we need to do?

Alex Ferrari 43:19
I need to sell this. So whatever. What do I need to do to sell this? We'll get some actors that will hopefully put it on the cover, and I can make some money now.

Suzanne Lyons 43:26
Yeah, yeah. So I think early, you know,

Alex Ferrari 43:28
so let's talk about casting and actors a little bit. Now. How do you cast an independent film? Do you use casting directors? Do you go direct? How do you do it?

Suzanne Lyons 43:39
It depends on the project and on the budget size, but even in the early days, when our budgets were between five and 10 million, right?

Alex Ferrari 43:46
Which is beyond most people listening to this podcast.

Suzanne Lyons 43:49
My firt my my first film was one of those right? I mean, that that's that's what films were really it was a different time, it was a different time. And I took you know, a lot of them were 1.8 you know, ours was it started at about 1.8 but then it ended up you know, getting some great actors and that sort of thing. So it kind of took on its own life in a sense. And it ended up being around around 400 you know about 4,000,500 or I mean close to the five so um, so but still here's the thing, we didn't Kate and I didn't have any money for those early films. So we did the casting ourselves of the main roles, you know, all the main roles. And, you know, and back then those were baby that was, you know, Naomi Watts and Chris Walken and Brenda Blethyn and Alfred Molina. We didn't really know what we were doing. But we were business women. I've been VP of Marketing for TV network. Kate was a stockbroker for many years. And, you know, it's I mean, we weren't, you know, what's called a guy in a diner, you know what I mean? You know,

Alex Ferrari 44:52
a guy guy in a Starbucks, Starbucks now.

Suzanne Lyons 44:56
So we kind of had that our business that we were, you know, Certainly, you know, wearing our business hats very well when we were on the phone because that was CAA and ICM, we're talking you know,

Alex Ferrari 45:07
those actors are they're still big but the back then they were even bigger. We'll be right back after a word from our sponsor. And now back to the show you know,

Suzanne Lyons 45:24
yeah, and I started and I was very honest with them and back then see Don't forget different time though don't forget, those were called co productions back then. So the UK used to get about 40% of your budget from the UK and and if you were doing Canadian, UK, you'd get probably 30% from Canada and then everyone used lower loo Horowitz you get 10% what was called gap back then. I don't even know people do that anymore. And then don't forget to reprise sales. So everybody including the agents and managers understood that world back in the 90s in the early 2000s, where there were this thing this wonderful thing called pre sales, big period sales you know, we'd sold Germany for 500,000 in advance based on those couple of names those early to two names, you know,

Alex Ferrari 46:07
no, so just to go back for a little bit so for people to understand what a pre sale is, is basically a country saying hey, we're going to give you 500,000 because we trust you that you're going to deliver a movie to us with these stars in x time

Suzanne Lyons 46:25
that's right yes and it was with those stars and see that's the thing is that's not the way it's done anymore right so back then the you know the the the big guys that ICM and William Morris and you know endeavor and so on back then they would say either they understood that we needed their name to sell the pre sell the movie you know we did 1.8 million in pre sales on my first movie right? Then what you do is then you match it you know then you go to your investors and say I've got 1.8 million you know we're getting 80% of that because the pre sales or whatever you know from the bank and so on and there will be countries actually it was the us it was the I believe it was Australia was the Germany I mean they were all good solid countries and good solid distributors at the time and so on. And the first one being Miramax you know so they were it was all very solid that's when you can then go back to your investors who you're also you know you're also you know trying to get those investors in the interim while you're out there selling but then you can come back with some solid you know, here's what we need to do now is we need to match it plus whatever plus the bank gap you know pretend percent and so on and so on. But um that was the way it was done so they so you literally used those names and they knew it Chris Walken knew what for example that we had to use that name to help with the pre sales his agent knew it it was it was not like it was not an offensive thing it was the way that business was done you know that's that's the way that it was done because you you everybody raised a good portion of their funding in advance based on the names in the indie world will probably even in the studio world I would guess too

Alex Ferrari 48:07
but those days Those days are gone aren't they?

Suzanne Lyons 48:10
Oh they're gone Yeah, that those ended you know 2004 2005 you know, the UK shut down you know in 2004 as we knew what and that was a very big place for all of us as you know a lot of us anyways as indie producers and I remember the day they shut down we had two movies that were going in Australia, UK Australia and coke co productions and one was in soft crap thank God we weren't in pre or principal many war but 29 movies shut down that day you know in October so I mean the world shut down that day, but I just remember Australia because we had a movie there at all. But um, I can you get if you add up the rest, I can't even imagine Can you?

Alex Ferrari 48:51
Can you talk real quick about soft prep since you just brought that up with just real quickly what's off prep do so people understand what that means?

Suzanne Lyons 48:57
Yeah, okay, good. So soft. Prep is usually in my world, the independent world because my budgets have gone from 200,000 I've done a lot of the StG ultra low lovesick ultra low sag modified and just absolutely think

Alex Ferrari 49:09
it's just we're gonna talk we're gonna talk about sag in a minute because I want to definitely get into that.

Suzanne Lyons 49:13
Love that love it. Um, and it's so doable now with the digital cameras and all of that we can do oh god visual effects. Oh my god, you should see

Alex Ferrari 49:21
we'll get in touch. We'll get into soft prep soft prep.

Suzanne Lyons 49:24
So exciting. Anyways, sorry so soft prep. So here's the thing, you know how they say the lower the budget, the longer the prep right? Well, sorry, we don't get that luxury. So we know all I'm gonna really have time for on a say gold Trello is three weeks of pre production. Maybe it's like modified four weeks of pre production right now these are not in the millions here. These are 700,000 or 250,000. So on thinking, you know, I can't do that I would not be able to sleep I'd have a nervous breakdown. You know, if I had to do my casting, and I'll get back to the casting in a second. If I had to do my locations if I had you know to work on the budget and the schedule with my line producer if my line producer had Hey, you know do all the keys you know 16 keys during that time we all have nervous breakdowns so my soft PrEP is at least four weeks prior to pre production I make a promise in my ppm or operating agreement can't remember which to my investors that no money will be spent on till the first day of solid pre production you know that three weeks when we move into an actual actual production offices three weeks of pre production if it's saying ultra low for example, but prior to that I have my four weeks where everything is done for free you know because if I if on that budget I will definitely be doing the casting all of the casting myself you know, maybe I'd have a casting assistant who wants the title casting and she's doing it for 500 bucks which I'll pay her when the time comes or whatever you know when we start principal or pre but but I have my soft prep and during the self prep Mike you know at the time who was doing those movies with me as the line producer he'd be out you know with my director looking at locations because probably couldn't afford application person at the time and and then I'd be busy with the casting and we'd be getting a lot of those things done you know, he didn't be bringing some of the main keys on board wouldn't be paying them yet but he knew Wouldn't it location for example, you know, we booked the motel for portal now we booked it we didn't give them a deposit we were what was called penciled in we actually did the paperwork we didn't sign it but we said if anything happens you know please call us if somebody comes in if Spielberg's coming in and wants your space you know let us know obviously but we got the hotel we wanted it was penciled in and on that Friday and then come that Monday I sent the deposit over

Alex Ferrari 51:57
because you weren't now you weren't officially in real prep at that point

Suzanne Lyons 52:01
exactly. So So Mike so you know my my director and my line producer were in and my you know, a lot of times the first ad because he was working with a director early on to working on the schedule and none of those people were getting paid and in my dp Of course, you know, was early on so they were all with us a lot of them were with us during soft prep and that was four weeks which four weeks plus three, I was able to breathe, you know then I promised my line producer that the minute we move into the production office which is still my office, right right with his people, you know, his production manager and and their and their assistant that I would be there for him you know that those three weeks worried about him you know, hiring the rest of the keys, if you wanted me to sit in on some of the interviews with some of the keys, obviously, I was there for him, I was there to sign the checks, I was there to you know, do whatever I still had my job to do, I still had to hire my job photographer. And, you know, I was still doing stuff working, you know, with the investors and in terms of getting them involved and who, you know, we're sitting in on all the meetings, in terms of schedules and so on. But my goal was to be finished with the big chunks of stuff, so we can rest easy. And you know, I promised him that I would have all my cast deal memos done before we moved in to pre production that all of it when he promised me that all location would be done in terms of in the same thing so that was kind of what we did during that's what soft prep to me is so very, very important. And I was very honest with people just like I am with with on the bigger movies with with those sales with those agents is like I would call them you know, at ICM saying I don't have any money, but you know, some people would hang up on me. Now what I would do when we moved into principle, and some of those movies on the big movies back then is then I would hire the casting directors to then do everybody else. But I would bring on those initial four to six big names. movies like James Caan and jovia bujo. And Jennifer Tilly. And you know, who else You know, I mean, any of those kinds of names, I would do all of that. And the early ones, Kate Nye. And then we'd share you know, we split it. And then on the smaller ones, then I did it all myself, except on time toys that was a modified which was a little bigger, and that was dealing with mostly children. And that is not my thing. So that's when we literally did hire early on a and we did have some fun. We did have funding early on actually for a longer pre production on this. So we actually hired a phenomenal casting director whose sole purpose was your children. So he did a

Alex Ferrari 54:41
show so let me send you started. You brought up sag. This is a no mystery for a lot of independent filmmakers. Can you talk a little bit about sag contracts? What's the differences between the low budget options that are available now and how you work with them?

Suzanne Lyons 54:57
Yeah, it's pretty much the same. You know if I'm bringing on somebody? Let's say it's the sake altro. All right, I can't remember what the new one is, since July 2, the new amounts came in, it used to be 100 a day, I think now it's, I don't know, 140 500 125, something like that. 125, right. So if I'm going to be used, and if you're doing a SAG ultralow, you can use quite a big percentage of non sag as well. But I would pay my non say the same as I paid my sag. The only difference is with the non sag, you know, if your budget is very low, and you're going to be using let's say, you're allowed 40% non sag, then I wouldn't be as responsible, for example, wouldn't have to feel as obligated to do you know, let's say if there's rehearsal time, not that, you know, we'd have rehearsal time, probably at that budget level, or wardrobe fittings, or what's the other one, or ADR, you know, I wouldn't be I wouldn't be paying for that for them to come in for half an hour video, I wouldn't, with saying you don't really have a choice. What I did on in some cases, when I knew I didn't have the money was say for, say wardrobe fittings. For some of the bigger actors, I would say, Okay, you know what, I can't afford that, for you to come in for that day, because you're going to charge me for a full day and all we need is an hour, I'm going to send my costume designer over to you. And that would help save me sometimes a little bit of money with every little bit would help. But with sag, you know, you really have to honor those agreements where you're paying for ADR they're paying for, you know, for your wardrobe fitting as you're paying for usually, if it's rehearsal, I do the rehearsal on the same day, as you know, they're coming in for the final wardrobe fitting and twice kind of thing. And I tell my director that we're probably only going to get that one day or half day or whatever, at that budget level. So you know, you just and then if he wants to go and work with the with the with them separately, then that's their business and we're not paying for it, you know, in terms of rehearse so

Alex Ferrari 57:00
so so but people so for indie filmmakers, you understand if you've never even worked with sag actors, the minimum of a normal sag movie is I think, what now? 800 and some dollars $900 $1,000 for a normal for a normal contract.

Suzanne Lyons 57:13
Oh, yeah. I mean, well, I remember when I was starting, I think was 750. And that was years ago. So it's now it's been two to two up since to upgrade since then. So it's got to be around 1000. Yeah,

Alex Ferrari 57:22
so So normally switches out of the price range for most indie like really low budget indie filmmakers. So and you want to have access to these really great actors who are a part of sag. So the sag ultra low allows you to basically pay them what you would pay a PA, essentially, about 25 plus insurance and stuff, which is I think, like 17 bucks or something like that extra. So for under 150 bucks, you have access to really great talent, of course, the talent has to agree to it, obviously. But but you have that door opens to you. And as filmmakers making low budget movies, if you can get some of those named talents in there that are willing to work or not even name towns, but just good quality actors at that, at that price range, it opens the whole world up for for you as an independent filmmaker.

Suzanne Lyons 58:12
And Alex, you're right, because, you know, the whole idea was to stop runaway production. The reason that you've got these wonderful things, is you've got to give the Directors Guild, I think, a lot of credit for lobbying in Washington for six years. Ironically, completely, ironically, when the UK kind of shut down as we knew it, in October of 2004, that exact same month, after six years of lobbying in Washington, the Directors Guild was able to get the government to create inside the job creation act, section 181, which allowed investors of a certain you know, amount 100%, tax write off huge percent tax write offs, depending on their there, you know, what they made, and so on. So, it opened up America for the first time in many, many, many years. I think the 70s was probably the last time we had that opportunity. So you know, and what happened is the Writers Guild, not the Writers Guild. That was the last one, the Directors Guild and the sag Guild. Really, we're trying to help in this work in that whole arena of working on American soil, how can we stop runaway production, not stop it, but at least bring it back, you know, and have our actors and, and our makeup artists and all those wonderful, talented people in the film industry work here, you know, because most time if you're going to shoot up in British Columbia, I'm sorry, but you're probably going to hire majority actors from British Columbia, and your, you know, makeup artist is from British Columbia, and all those people because you're getting a tax incentive based on your local spend, right? So, you know, so they were losing for 15 years. They said at one point, there was more movie shooting in Romania than there was anywhere across the whole world, you know, West so so they said gildan and the Directors Guild were really wonderful in creating this opportunity for us, the Writers Guild, it took about another, I think, six years or whatever for them to kind of come on board. But, but it was really great, you know, to be able to have this opportunity. And it was a win win. Like people would say, oh, Suzanne, That's so disgusting. You're only paying your actor $100 a day. I remember on candy stripers going up at the end of the week to give people their paycheck. And the lead actor literally doctor said to me What's this and I said it's your paycheck for the weekend with $600 or whatever right? And he said what for and I get your paycheck for working he said I would have done I thought this was free I would have done this for free I need them I need the real like you don't like you don't I mean these were a lot of new people and everybody wanted to work and he wanted to work to get the next work and the next work and the next one move up and up and up and up and up. So it was when it wasn't anybody being stingy It was like guess what we're all in this together. We're all able for the first time in American history starting in 2004 or whatever to be able to raise money it to the degree that we were able to we had two unions that were really forthcoming in allowing us to be able to to use their incredible talent people in the in the you know, the writer in the Directors Guild in and sake, as well. And it was just a total Win win. And it was fun. I mean, we were all having fun. Now that's changed in the last couple of years. Just because a couple of the other unions have really felt that it that it's not fair, you know that we should use all unions in anything even from 50,000

Alex Ferrari 1:01:44
You know, that's getting a little ridiculous.

Suzanne Lyons 1:01:47
It's so it's very hard now to shoot in California, especially and certainly on in certain many states on American soil. So you know, it's sadly sad, but my next movie, we're actually looking at Canada, which I don't want to trust me. I really want to shoot here. Yeah, but Business

Alex Ferrari 1:02:03
is business is business. And if the union the union pushes you too hard, you're like, Well, you know what, then I have to take my business elsewhere. Yeah, and

Suzanne Lyons 1:02:11
yeah, and if the budget is higher on it, then I'm shooting here, you know, over the million. I want to shoot here, when you're under a it's just too hard. I'm sorry. But if it's too hard, it's too hard on the on the producer on everybody, you know, to use five or six unions but but but anyways, it's um, it's uh, you know, but but in the in from 2004. Till, you know, let's say, two to three years ago, it was phenomenal and so much more. So many more movies, were shooting on American soil and offering these opportunities to everyone in the industry, all the keys, you know, all the crew all the cast, it's been fantastic.

Alex Ferrari 1:02:46
So so we're gonna end the show. Thank you so much, by the way, by being on the show you did, of course has fantastic job as you always do. But since since last time, I've I've come up with a little a few things that I always ask all my guests. I don't think I asked this of you last time. So there's two questions. I always ask everybody. What is the lesson that took you the longest to learn, whether in life or in the film business?

Suzanne Lyons 1:03:10
The lesson that took me the longest to learn? Well, jeez, that's really good. I didn't get that one last time.

Alex Ferrari 1:03:22
It's good. That's my that's my. That's my question.

Suzanne Lyons 1:03:26
I love it. That's harder and calculus, man. Okay, the longest to learn, I think, oh, man, there's now there's couple things first of all, in my mind went blank on I think to ask for help. is the first one that popped into my head. So I'm going to go with that. First. I think there's one other important one does versus to ask for help. Because I think for some reason in this industry, I mean, in life in general, too. We think we're Lone Ranger's. And we have to do it, you know, on our own. God forbid, you know, God should put you know, 7 billion people on the planet, there's a clue that we're not Lone Ranger's. But anyways, we never look at that we always think it's up to us, right? And I think in the entertainment industry is even worse, we really feel that, you know, for some reason, we have to be Lone Ranger's. And and when I said and that's why I think even isn't raising money at first was so hard for films. And then once we realize that doesn't have to be just me and Kate, it's like, there's a whole world out there that we can ask for help. So I think it's that is probably the first thing that comes to mind. And the other thing is that I think knowledge I think, like we talked about before, it's you've got to get really smart about whatever business it is that you're in, and not so much to rely on other people even though you want to ask for help, but you want to get to know what you're doing. You know, I love to read contracts because yes, I have an attorney but that our attorney has 50 other clients and he's busy doing 50 option agreements, you know, so I'm, I want to be smart. I will took a course on how to read contract, you know, and I read Bunch of attorneys you know books for the entertainment industry I want to get I want to be smart about knowing what I'm doing, you know, so I think those are the two things that come to mind is to kind of you know, ask for help, be willing to ask for help you don't have to be a lone ranger and secondly to kind of be smart about what it is that you're doing and you know and that sort of thing like that.

Alex Ferrari 1:05:26
And what are three of three of your favorite films of all time?

Suzanne Lyons 1:05:31
Oh my god, you're 3d my oh my god, that's so hard because I love so many genres. I love horror. I love I love romantic. I'd have to say a little romance that's when I was falling in love you know for the with with my husband. That movie a Diane Lane that's back in oh god the late 70s we were in film school and broadcasting school at the time. Little romance is one of my favorite romantic comedies of all time. Certainly Harold and Maude just because I know it's everybody's favorite. You know, you can watch it what we bought what many times certainly that's the that's a classic. I love all the diehard movies I love all the way the weapons I've seen everything probably 10 times anything sci fi I've seen 10 times. Those would be my to the end and I think you know what I have to say? One of my own own undertaking Betty. Honest to God, I mean Syria as much as I love sci fi and action and all that stuff. I'm the major action in sci fi and to me, it's like I say to my husband, if there's no car chase, it's not a movie, right? And he's always trying to drag me to arthouse movies. Um, I would have to say I love undertaking Betty I've probably seen it 100 times because I had to, you know, during all the different processes, but I would still watch it again. 100 times it's one of the funniest best romantic comedies ever. And, and I also love those the art kind of movies, too. I mean, Erich von loise one of my favorite directors and memory of a killer I think would be another one. Phenomenal artistic thriller. Very I love you know, those kind of arts movies. Panic is another one. We lost that director far too soon. That's another kind of very artistic, I love artistic thrillers. I have to remember I just saw that a couple of months ago, you know, with with Christopher Plummer. That's another artistic throw. I do love the artistic thrillers, too. But I think the first three that I mentioned will remain my first three for now.

Alex Ferrari 1:07:39
So Suzanne, I hear you're going to be teaching a workshop this month. Can you tell us a little bit about that?

Suzanne Lyons 1:07:44
Yeah, I will. I mean, I haven't had time to do it. In around six years I've been busy producing one point I did a lot of the classes on indie film producing 2007 after I finished candy stands and portal those early ones and I learned so much from those early ones I thought I have to teach a class because I realized how many mistakes we were all making. So it really the class takes you but I haven't had time like I said for almost six years. And I'm limiting it to a dozen people like I did the last one I did was a dozen people it's a nice oh, it's intimate, it's wonderful. It takes you from the beginning. From optioning everything from opting the screenplay all the way through in tiny little steps just like my book I wrote a book on indie film producing for focal press back Dre in 2011 2012 and it takes you through all the steps along the way because I think when we think of oh my god I got to produce a movie and you know raise 250,000 into a Sega ultra low and get all that done, our head explodes and nothing ever happens right? We hear people talking about it for 10 year words into little bite sized pieces. That's like okay, let's focus on this first you know focus on this piece focus on this piece. So that's what I do in the workshop. It's a one day intensive nine in the morning till six, I'll have a two to three guest speakers there to kind of highlight scenarios that are kind of difficult for people. And and I'll take you through the entire thing. It's you get a copy of the book, you get a binder that's worth around $20,000 Alex because I include a placement memorandum my operating agreements, say contracts, coups, crew contracts, subscription agreements, sag ultra low budget is in their natural one. My say Antoine is actually in there. It's real stuff. It's the real deal memos that we did on those actual movies, on real movies. So it's based on the making of the sag ultra low and the sag modified. I had a person and one of my classes whose budget was 25 million and I said what are you doing here? And she said, I'm just going to map everything on and it never occurred to me so people of all budget sizes have been in there. I've had writers who are tired of waiting, who were coming in saying I'm going to learn how to do it. What I do recommend Alex is to have people in there Only that are serious if you're going to be shooting in the next 18 months, if you're not shooting your movie, five years from now, don't do the class now save the space because it is very limited. There's seven people registered already, only five left, five spaces left. And I've just got a call actually yesterday from somebody else over I'm going to talk to him today, but it's very small. Because I think that's the best way to do it. Because it will be a lot of questions and there's a lot of concerns. It's a big deal, you know, raising money. It's a big deal. Honestly, it's a year and a half year life two years of your life, you know, and then being responsible for that baby for the rest of your life. Right? You know, intense labor pains about to happen so I only want to work with with the people that are very serious. It's expensive. It's the early bird special which just ends tomorrow actually is 495 It's a course itself is 595 which is what I've been offering you know, for quite a few years now. 595. However, for your guys, Alex for anybody from hustle if they say they're from indie, indie film, hustle, then I'm going to study not just what the early bird till next Sunday, which would be you know, October 16. If anyone from your group registers by October 16. Okay. They will not just get the early bird of 495 but I'll knock another 50 off so before 45

Alex Ferrari 1:11:21
Oh, wow, that's so generous of you. Thank you so much. Welcome.

Suzanne Lyons 1:11:24
You're welcome. Well, I mean, you've been just phenomenal with me, Alex, and you're going to be continuing to be phenomenal with me I know because we've got this great friendship now with these podcasts and all this other stuff. So I really appreciate that a lot and I've had a lot of wonderful thank yous from the early podcasts I did. So I want to thank you for that. But the course to me is incredible if you go online and just even check the reviews from my book. I was looking at them yesterday never looked at them before I almost cried. I mean, I really had no idea just how impactful and helpful people said that they've read they've tried to read many indie film books. And this was the only one they actually finished because it really does set it up in a step by step I'll even discuss how to do your accounting so instead of it being $5,000 you can get it down to $500 you know with your accountant I'll talk about taxes I even did I did my own like taxes i did my own I did my all my own 1099 to help save the money on that sort of thing like my own marketing you know I talked about the social media now that we've done that on time toys we had to start a year early because we thought we might be self distributing. So how do you prepare for the self distribution aspect as well? How do you get to know the sales agents I'm going to have a speaker talk about preparing for the American Film market so we'll definitely because there's only three days four days later right after right right yeah. On Wednesday yeah the second of November so we'll talk about how do you best prepare for that you know then I you Alex, you said you're gonna offer to come in your post

Alex Ferrari 1:12:50
Yeah, I'm gonna be I'll be doing a little guest speaking on the post production and delivery and all that kind of stuff as well and I'm gonna

Suzanne Lyons 1:12:56
I can even get a sales agent to come in for half an hour so hopefully you for half an hour Heather, you know for half and Heather Hale for half an hour. And then I'll get a sales agent to come in for half an hour and you know, we'll add some stuff to it. It's going to be if I do say so myself. It's phenomenal.

Alex Ferrari 1:13:10
No middle class. No guys, so you guys know where to go. Just go to indie film, hustle, calm forward slash Suzanne. And that'll take you directly to all the contact paper, all the contact, stuff up all the contact information on how to get ahold of Suzanne and and sign up for the course.

Suzanne Lyons 1:13:29
And just so you know, the course itself will be on October 29. It's on a Saturday here in Los Angeles. Here in Los in Encino, Sherman Oaks. And so you know, it's going to be a business building. So it's free parking which is nice in the business building. A friend of mine owns the spot we're going to use it. It's wonderful. Lots of restaurants close by you'll be with great people. I mean, the seven people already that are registered, I would want to hang out with their their active guys has already produced two movies he did my class years ago. He's done too. But he's teamed up with two new partners that are new. So they're doing it together. So it's and oh, anyways, it's a really good group already. I'm looking forward to it because I'm looking forward to learning from everybody in the class.

Alex Ferrari 1:14:11
Suzanne, thank you so much for being Oh, but thank you again so much for being on the show. It's been an absolute pleasure. And I know we could talk for probably another two or three hours. But But thank you again so so much if you've dropped a lot of knowledge bombs on the indie film hustle tribe, so thanks again.

Suzanne Lyons 1:14:27
Thanks, Alex. Thanks for having me. All right, talk to you later.

Alex Ferrari 1:14:31
I told you she'd be dropping some major knowledge bombs in this episode man I love Suzanne she she has a wealth of information and I am going to be at that course. That workshop that she's going to be teaching later this month because you can never learn too much and my god she is a wealth of information as experience. So I wanted to definitely hear what she has to say. So guys, definitely check it out. There's only four spots left so just head over to indie film, hustle calm for slash Suzanne and they'll give you all the information you need for to call her contact her and sign up. So I'm gonna give you a quick update on this is Meg I am currently working on a trailer for this is make so you guys can at least see a little bit of what I've done with this movie and because it won't be able to be seen in its entirety for at least till next year until we start going through the festival circuit but I at least wanted to give everybody a trailer to kind of get a taste of what the craziness that I shot with. This is Meg so I'm currently working on it. It is a beast to do a good one. So I'm working on it as we speak. So hopefully in the next couple of weeks, I'll have something to show you guys. And as always head over to filmmaking podcast calm, that's filmmaking podcast calm and leave me an honest review of the show. If you really like it, I really appreciate it helps us get the word out on what we're doing here at indie film hustle. And if you want to go to the show notes for this episode, it's indie film, hustle, calm, forward slash 105 and I'll have the links to everything we discussed in the episode. So as always, keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 104: ‘Blue Jay’ & Directing Mark Duplass with Alex Lehmann

In today’s episode, I have the pleasure of interviewing first-time feature film director Alex Lehmann. And his first film is a hell of a way to launch a directing career. His new film is called Blue Jay starring Mark Duplass (who also wrote and produced) and Sarah Paulson (recent Emmy Winner for The People vs OJ Simpson).

Blue Jay just had it’s a world premiere at the Toronto International Film Festival to rave reviews:

“If the hour and a half spent inside this story seems fleeting, it’s only because sometimes that’s the best you can ask of a good nostalgia trip.” – IndieWire

“Mark Duplass and Sarah Paulson have extraordinary chemistry, painting a cumulative portrait of the fragility and rareness of being truly in sync with a partner.” – Slate Magazine

Meeting by chance when they return to their tiny California hometown, two former high-school sweethearts (Mark Duplass and Sarah Paulson) reflect on their shared past through the lens of their differently dissatisfied presents, in this tender, wise and affecting chamber drama from first-time feature director Alex Lehmann.

BTW, Alex Lehmann used DaVinci Resolve to create the black and white LUT for Blue Jay. Check out my conversation with Alex Lehmann and if you listen to until the end he promises to give out Mark Duplass’s personal cell number. Apparently this is how Mark likes to be pitched. Enjoy!

Blue Jay’ is available on AmazonGoogle PlayiTunes, and most other VOD platforms.

Right-click here to download the MP3

Alex Ferrari 6:35
I like to welcome to the show Alex Lehmann, man. Thanks for coming by man.

Alex Lehmann 6:38
Hey, man, thanks for having me.

Alex Ferrari 6:40
So I wanted to first off, get to your origin story. How did you get into the film business?

Alex Lehmann 6:47
My high school had a really really swanky TV studio. And I spent all of my free time there like my free periods and my lunches. And I would stay after after school until the TV studio teacher would lock up. And he would drop me off at home actually, on the way home probably probably this day and age it would be not out. Right.

Alex Ferrari 7:11
I was about to say today not a habit.

Alex Lehmann 7:13
But my house, you know, my house was on the way home and so he would just you know, I'd say to the TV studio till like five o'clock 530 every day. How's it going? Like a lot of like school news stuff, but like I'd take cameras out and make movies with my buddies. And you know, you were an AV nerd. Basically, I was totally an AV nerd. Yeah, absolutely.

Alex Ferrari 7:34
So So you got started with the being an AV nerd, then how did that translate into actually getting a job?

Alex Lehmann 7:40
Um, well, I mean, I went to film school after after high school. And that's when I realized, like, I wanted to do more film and less TV stuff. And, and Funny enough, you know, I wanted to I wanted to direct because I, you know, I've been doing everything I've been editing, writing, you know, I was just, you know, the one man band, you know, like, we all are, what we start off with, you know, our mom's camera or whatever. And, but then, some of the other kids in school really liked the way my projects looked. And they were like, Hey, how about you come be the DP on my, like, $50,000 short film or whatever, which to me was like, you know, okay, that's, there's some fun toys there. And, and, you know, and I get to, like, you know, do bigger stuff as still films to film students. And that's when I realized I can make a living at helping people on their sets, you know, by creating the images and just kind of like, you know, sometimes little bit of hand holding for first time directors that are like, hey, I want you to be my dp but also kind of, you know, if you can help me make my movie the way your movie turned out. Right. And so I found it as, you know, a way to make a living I want you know, I was kind of scared about coming out to LA and not being able to stay out here for more than six months and go back home with my tail between my legs and my, my film degree and everything and not not know what to do with the rest of my life. So I said, Alright, cameras make me money. I'm going to keep learning about these cameras and keep using them and help people with their movies. So I did that

Alex Ferrari 9:15
for a long time. Now you were homeschooled, you go to

Alex Lehmann 9:18
Emerson College in Boston. Lots of talented people coming out of there. Oh,

Alex Ferrari 9:22
very cool. So then you went to you're an East Coast guy, and then you came out here to LA to go west young man, as they say. Absolutely. And so you've been working as a cameraman and a cinematographer for a while now, how did that prepare you to be a director?

Alex Lehmann 9:38
Well, you know, I think every director cinematographer relationship is a little different as far as you know, where the ideas originate and how much you know the this the flow of the set is being dictated by you know, camera setups or by blocking or by, you know, acting or whatever and So I found myself being hired mostly by first time directors. It wasn't it wasn't the third movie fourth movie directors that would look at my reel and go, man, he makes stuff look gorgeous and you know, it's time to you know, take my my third movie my fourth movie up a notch and hire this guy cuz he's got this just gorgeous look that nobody says it was more like, you know, like, I think I kind of got the reputation of like, the DP that helps you get your movie made. And, and at the same time isn't that tyrant dp who like, is actually just going to take over your movie and you know, get the shots that he wants for his first reel or like, you know, just just be, you know, be a dick about it. And I say on your pie, you

Alex Ferrari 10:45
can say deck, you can say whatever you want, sir. Alright. So, so, so, in many ways, I guess that kept you working. Because that's, you know, that's definitely somebody a lot of first time directors with like that call

Alex Lehmann 10:58
it yeah, it can be working. And for sure. I mean, I did a lot of a lot of other junk too. You know, I held plenty of cameras on reality shows and that's my first job in LA was a camera assistant on the project, greenlight series. Wow, that must have been fun. Yeah, yeah, it was real cool. And actually, is for the the horror movie for feasts. That was you know, I was on the document terian side, and just as a camera system, and then pick up an extra camera whenever I could. And, and then I eventually started shooting movies for the, for that director and for that production company. So, you know, I was kind of, it's kind of at least, I want to say smart, I guess about what reality show. I worked for knowing Hey, there's a transition into movies here. But you know, it's always it's always harrowing that those first couple jobs in LA, you want to make sure you eat it's never going to be exactly what you want to do. But you want to make sure you're you're setting yourself up for for growth and transition at least so that one worked out.

Alex Ferrari 11:58
Yeah, it's true. It never ever works out how you plan. I've never met somebody is like, Oh, yeah, this is exactly how I planned this whole thing out.

Alex Lehmann 12:06
Which, which is a theme of the movie bluejay.

Alex Ferrari 12:09
Yes, yes. Which will bring great into blue. Jay, can you tell me about how Blue Jay came to being?

Alex Lehmann 12:16
Yeah, so um, ironically, things never work out. The way they're planned. And, and there is no golden ticket in in the movie industry. Except Mark duplass asked me if I wanted to direct dp a movie that he wrote. So

Alex Ferrari 12:35
that's a pretty good golden ticket. I just got I'm just throwing that out there. That's not a bad golden ticket brother.

Alex Lehmann 12:40
Yeah, I guess I guess after 12 or 13 years of, of, you know, kind of busting my butt. I

Alex Ferrari 12:46
know you're an overnight success, or you're an overnight success like everybody else.

Alex Lehmann 12:50
It was Yes, it was, you know, I had done some other work with Mark. But yeah, so blue j blue j comes up, Mark says, you know, we just finished work together on this documentary. I made Asperger's or us which is worth getting into at some point, but, but he liked working with me and said, I got this little film that I've been conceptualizing. And here's like, a two page outline. What do you think about what do you think about it? I was like, Yeah, okay. Yeah. Okay, we're doing this. That's great. And so, you know, so yeah, my first narrative feature is, I consider myself incredibly lucky. fortunate. I understand that that doesn't always happen.

Alex Ferrari 13:35
You think? Yeah, so you got so and then you met Mark working on the league?

Alex Lehmann 13:41
Yeah, so I was a camera I was a camera operator on the league and, and we, you know, we shared our passion for for fart jokes on the set, and then we'd hang out at craft services, we would talk about her or like little indie films that we loved watching and you know, kind of our, you know, we shared similar taste for things like that. And we were both kind of melancholic, often dark or depressive in our thoughts, but you know, introspective will just

Alex Ferrari 14:11
say, you're an introvert, an introvert, introspective, introspective,

Alex Lehmann 14:14
introspective, but we so we vibed on some stuff. And he caught wind of this this documentary that I was on our hiatus weeks, I'd go out and shoot this, this comedy troupe called Asperger's or us and these these guys, you know, they have, that they're all have Asperger's syndrome. And and they, they they've been building this the sketch show, and I found it really fascinating. So I fly out on my hiatus weeks, and I, you know, just make this documentary by myself as a one man band. And then I was editing it And finally, you know, felt like I had something to show and I figured, maybe I should show it to mark and see what happens a guy, he's a guy who can get shit done. So Yeah, for anybody listening to this at the very end of the podcast, so listen to this whole I'll give you marks cell phone number, his home address. He wants submissions from everyone.

Alex Ferrari 15:17
Of course, please yeah, if you could give a direct Yeah, direct, you could direct cell phone would be perfect.

Alex Lehmann 15:24
I've been working with a guy for you know, for four years. And it was still incredibly you know, I don't like asking people for things and so it was incredibly uncomfortable for me to even just kind of bring it up.

Alex Ferrari 15:37
Hey, do you want to kind of look at my documentary?

Alex Lehmann 15:39
Yeah, exactly. That, you know, thankfully, the, the lead was ending, so it was like, Okay, if he hates it, or if like, he just doesn't want to have anything to do with it. At least we don't have, like, a whole a whole other season where it's gonna be just awkward on set every time like, Hey, man, I saw you. Yeah, you know, it was a, it was, oh, hey, the carrot sticks are coming out. Gotta go. You know, I knew like I whatever. Like, even if the guy never talks to me again, at least I know. Like, I busted my ass on this documentary, I put my money into it, I put, I put you know, a ton of effort into it. And I believed in it and says, like, I like this is this is I'm taking this one shot. This is the one shot I'm taking it. And, and he liked it. And so, you know, he gave me a couple of notes. And he, you know, he and his brother came on as executive producers and you know, helped me kind of finish it out from a financial and creative perspective. And, you know, we got it, we got it to south by that we sold it to Netflix and all that kind of stuff that just wouldn't have happened without a guy like Mark behind it. And we just really enjoyed working together.

Alex Ferrari 16:48
So Mark, Mark, is that 800 pound gorilla without question in the room. He is he's he's him and his brother. I mean, they've been doing and I mean, I've talked about mark on the show many times and on the website, I'm a huge fan of marks. And and what he does in puffy chair and the whole mumble core movement when it started and stuff like that. And he's an inspiration man, he really is an inspiration of what, what can be done in the film industry without question and they seems at least he seems very down to earth.

Alex Lehmann 17:19
He's such a jerk.

Alex Ferrari 17:23
Never again,

Alex Lehmann 17:24
great actor. That's all I got to say. Great. Yeah. Yeah. Yeah. And to boot. He's just just a very kind human being who just Yeah, he just, he just listens to people. And he's just very present. So

Alex Ferrari 17:39
and melancholic.

Alex Lehmann 17:40
And melancholic.

Alex Ferrari 17:42
So how was it and so you're directing your first narrative. All right, and then you've got your directing a thing written by or film written by Mark duplass. And then you're going to direct Mark duplass and Sarah Paulson in a movie? How do you go about that?

Alex Lehmann 18:00
Well, um, you know, we, we were going off of, you know, not a complete script, we were going off of a script and I guess you could call it

Alex Ferrari 18:14
it was gonna ask about the writing. How does it is it like his normal writing improv heavy kind of stuff? What's his process as far as the writing and how the script is brought up?

Alex Lehmann 18:22
I don't, I don't know what his process is for everything. And I think this one was a little different. But, but I can tell you as far as the process for this one, we you know, we started he had two pages. And you're gonna think like, two pages that really must not have had a lot. Those two pages had everyone every word had importance, is it kind of amazing when I read it was like, wow, these two pages tell the entire story and more importantly, Tell, tell, uh, you know, have a mood have a tone that just, you know, is just, it just, it just hits you, you know, at the core. So we started with that, and, you know, we he and I already know, back and forth, like some thoughts and kind of built, built it out a little bit. And then, and then we cast Sarah, and we had a couple of production meetings, where Sarah Mark myself, and a couple of the film's producers who were insanely talented and generous in their, their ideas, Mel aslin and Zanna Rhonda and Sid fleischman. They would, they would, we would all sit together and it was half a half prep, where we would just kind of discuss the story and like kind of throw out ideas and talk about what was resonating what themes we were kind of, you know, finding as as subtext. And part of it was like, group therapy where we were, we were starting to tell our stories, you know, our high school sweetheart, you know, our guy. There's High School moment stuff which is but it's you know it's amazing because you end up I mean it was kind of like The Breakfast Club right where everybody just has put themselves out there so hard in front of everyone that you build this trust and this bond and and so we you know we would throw all this stuff out and Mark would you know go back and write some more based on what we're doing and I started realizing that the most important thing I could do was was listen to kind of what everyone else was saying especially mark and Sarah. We shot the film chronologically the guy had ideas I wanted to throw out here and there but but everybody had so many good ideas that it started turning into okay what like make sure that you're not just you know when you're not talking make sure you're not just thinking of your own idea make sure you're you're really listening to especially what Mark and Sarah are connecting to and what what story they want to tell because otherwise you know, you just get you know, it isn't conversations a lot of times like people check out and they're not listening to you anymore Just thinking about what they're gonna say next. And it says like I gotta be so present so aware of what they're saying or even just like you know, what, what it feels like they're thinking when they're not talking and so I kind of just really tried to pick up what what you know the stories they wanted to tell where and what what you know, they wanted to bring to it because you know, everybody's got some personal stuff that that was thrown into this film and we changed some of the details and everything we want to protect everybody but it's a very personal movie in a collective fashion

Alex Ferrari 21:38
so it's a little bit of a little bit of every buddy stories in this and one way shape or form in that group they were talking about absolutely so that's why it's so you know, and I've seen like I told you earlier I've only been able to see half of it because I just got access to it a little bit ago but the parts that I've seen a little bit over half the movie already I can there is that honesty that realness it doesn't seem manufactured it doesn't seem like it just came out of somebody's head at least it feels a little it feels real if

Alex Lehmann 22:09
that's what we're going for for sure is like a richness a richness in in in honesty and honesty This is not the the most plot heavy film you're ever going to see but but as far as far as the characters like they're very well developed characters and and you know, yeah, there's just everything that that they say is coming from a genuine place, even when it's not like you know, from the actors, it's just it is coming from somewhere. But But I think that to finally answer your question I'm the most I think the most important thing that I could do directing actors who are amazing and way more experienced than I am who don't need me to help them with their acting The only thing the biggest thing I could do was really just listen to to the moment and find what was genuine and just kind of in between takes me like, like yeah, this like you said like this really resonated like let's go in this direction and we shot everything chronologically so we It was really about just kind of sitting in on on on a really intimate you know, conversation between two people and kind of letting them know what what was working what was resonating what felt real and and I got to bring you know my documentarian background into this where, you know, you're chasing story as a documentary, and, you know, you're not dictating what happens, but when you see something that you like, or that's interesting, or that, that makes you think, or ask more questions, you you dig deeper. And so that was, I would say, that's how I was, you know, directing other than the visual stuff obviously, as I was shooting the film as well. So it's kind of wearing both of those hats

Alex Ferrari 24:00
so so then what did you guys have a final script? Or was like what was the final piece of paper that you guys were working with on set? Was it just basically a big outline? Or what was the actual process? Yeah, there's

Alex Lehmann 24:12
probably like 1520 page script meant and then there were certain scenes that like we would talk about the day before knowing that we we actually wanted a full script for that. So you know, there's a couple scenes where mark you know, would go home at night and type type, you know, type up that three to five pages and, and we'd have that the next morning, but most most of the film was shot on a, you know, off of a 15 to 20 page document. And and shooting chronologically.

Alex Ferrari 24:42
And as far as you as a director is a kind of, you know, because I know normally in a you know, what they teach in film, school and all that kind of stuff. You have that whole you know, your whole script and everything. This is a very unique, different process, though. It's becoming more and more common nowadays. Because of Mark and Joe Swanberg and Lynn Shelton and those and those directors and filmmakers but do you find yourself as a director kind of just almost like a documentary or you're trying to catch the moment because the moments not scripted sometimes it's it just comes out do you find yourself kind of like just just preparing yourself to catch that moment?

Alex Lehmann 25:17
Yeah I think we were going for a feeling more than a precision in words or actions and so as long as we were kind of capturing the nostalgic melancholy and as you know as long as we were like feeling that that the characters of Jim and Amanda we're you know evolving together developing you know, new and interesting dynamics which when you were working with Mark duplass and Sarah Paulson like that, they're gonna do that they're just they're that good you know, as long as you've got that it's it's it's Yeah, I think it's just about finding those moments and going like that's interesting you know, and you just bank US Bank A lot of those really cool moments and you you chase extra you know, kind of extra themes and extra through lines that you give yourself you know some options in post Chris donlin are editor he's cut for togetherness he's he cut creep so he's pretty familiar with you know, the the way you know these duplass Films shoot in one way or another where you know, we we cut together different versions of scenes in case we want to chase the story this way or chase the story that way so we give ourselves some options but but at the end of the day, it's always is always about walking away from a scene feeling like we went somewhere real we were we went somewhere interesting. And none of us feels like it was a lie.

Alex Ferrari 26:53
Right now you were saying you also the cinematographer as well as the director, how do you balance having both those hats on the same set because I've done it myself and it's it's challenging to say the least.

Alex Lehmann 27:08
Um yeah you know we sometimes we were shooting single camera and sometimes we were cross shooting and the first couple days I would operate one of the cameras were cross shooting I quickly learned not to do that because then I only get to see half of what's going on. So that's one way you know, you've got to do it as if you start trying to do the cross coverage for improv like you just put put someone put people on put someone else on the camera it doesn't matter if it's you know, your gaff or your camera the assistant or just you know, your mom I don't know whatever like it's more important that you are you know, watching both sides so that's an important one and that's a lesson I learned day two or three and, and then as far as everything else, my cinematography has always been about the story and that sounds kind of cliche and I kind of hated myself for just saying it because if you're like it's like what somebody has like on their website or like on their business card but but it's true like I've never been obsessed with lenses. I was just asked to write this article about like selecting the right lens and I was like no I I usually like select the lenses that that make the storytelling easier. I'm never I'm never the one that's like Oh, man, this lens has a killer flare, we got to get that like I don't care. I really I you know, I spent a little time lighting I spent a little time thinking about what the what the you know, what the look needs to be but more important to me is does the shot tell the story? And you know, does the blocking benefit the story or is it just Am I just tried to fit the blocking into the frame to make something look pretty. And and when you start thinking like okay, like how do I make the cinematography work for the story you're thinking so much about the story is that you're right back to thinking like a director anyways. So I think that if you're shooting for the story, you're not a and you have a little bit of shooting experience. You're not like fumbling through the camera menu, as long as you're, as long as you've learned the basics. That stuff kind of goes on autopilot and you're you're just working towards the story anyways, and you kind of get lost in the story.

Alex Ferrari 29:30
Now what was the size of your crew?

Alex Lehmann 29:33
We were we were we were like 1213 I think 12 1314 of us and we shot it in seven days. It's it's engineered, you know, to to be achievable with something like that. We didn't want too many people. You know, it's very intimate story. We didn't want to set with just about People being loud and everything it's not all in one location A lot of people ask like oh seven days did you shoot it all in a house, but half of it is in a house, but half of it isn't but when you have you know 1213 people on your crew you don't have a lot of fans or a lot of gear or a lot of people to move around so you can actually hop around to a bunch of places every day and just shoot more

Alex Ferrari 30:26
we'll be right back after a word from our sponsor. And now back to the show. Where did you shoot what state

Alex Lehmann 30:40
in California in crestline it's next to Big Bear

Alex Ferrari 30:44
I was gonna say it looks does it look like I thought it was like almost Colorado or Montana because of all that it just looked at it didn't look at California at all to me

Alex Lehmann 30:53
yeah it's a pretty cool area up there and and yeah we there are a couple shots specifically that like really make it feel like much much bigger mountain mountain world than than what you would expect from anything near la but yeah, it's like two hours from LA.

Alex Ferrari 31:11
Oh really? It's not that far away either. Yeah. So then what kind of lighting packages Do you use by the way

Alex Lehmann 31:19
um, I used a couple of LED like light pads light mats and like big big sources but you know they don't need to be like bright they just need to be bigger sources so that they're a little more pleasing on on actress faces. And actually, I ended up using I saw you know, there's like, like, not like the little Christmas lights but like the bigger bald ones that people use in their back in their patios and stuff. So I love the look of those I've got a couple of strands of them going around my backyard in you know around my patio table and when we're out there eating just everybody's faces like they're glowing and their eyes just have these just beautiful beautiful sparkles. And I've always thought like man this this these lights you know and the way they wrap around and they give shape they really they really create a beautiful look on people's faces but the intensity is too low because I've tried shooting stills I've tried shooting video with with them just even in my backyard I'm like it's just not not quite enough light. Well we we happen to be we shot the film with with this new Canon camera which I'll get into in a sec. Oh yeah. And it's really good at low light. So it just kind of clicked for me like oh, I'm gonna I just took down all my lights in my backyard. Not even out of like budget necessity. But but because I loved the quality of them so much. And I realized like, I'm not going to need a generator we're not going to need like crazy rigging stuff because these are just like Christmas lights. It's just use some tape and some clamps. But like you can just kind of like for anybody who's a little bit more of a lighting nerd like you can you know with because it's a it's a strand you can kind of like wrap it around so that it gives like you know better shape to the faces than just like you know,

Alex Ferrari 33:13
like but this is not practical. This is stuff off off camera using the light Yeah,

Alex Lehmann 33:17
it was off camera. Yeah, and I just read them you know, like, like up on the ceiling and tape them around and just kind of like get the shape I wanted on people's faces and knowing that the intensity of these bulbs was enough and so like you know, we got some really cool looks out of it.

Alex Ferrari 33:35
So was it so it's basically so you had some LEDs, some some basically like Flexi lights.

Alex Lehmann 33:41
I don't know what those are. But yeah, they're like like, like, two two foot by three foot led pads. I do those and and I had a bunch of Christmas lights and and natural light. Yeah, and practicals too I guess like whatever you know,

Alex Ferrari 33:57
bulbs and stuff like that some bounces here and there and basically you're done.

Alex Lehmann 34:02
Yeah, yeah, but like we didn't Yeah, we that was our that was our lighting package like we got like to

Alex Ferrari 34:06
some no 200 pounds 2000 pound grip Chuck. No, five, five ton 10 ton.

Alex Lehmann 34:11
We didn't even have like an airy kit. Like it was just you know, it was like those two light pads and and like the Christmas lights and you know, and the lamps and practicals Yeah,

Alex Ferrari 34:23
so tell me about this camera you were shooting with.

Alex Lehmann 34:24
So it was developed by canon for the military or for security. It doesn't have an onboard recorder. It doesn't have onboard power. So ready, you know ready to go. You say this is not made for filmmaking. Basically a security camera, but it's a full frame sensor that only shoots 10 ad because it basically has these giant pixels that just suck up any light that's out there. There's like photon magnets. I just geeked out big time.

Alex Ferrari 35:00
I feel you brother I feel you

Alex Lehmann 35:02
yeah and so and so yeah you end up being able to shoot it like I mean I tested it all the way to like 100,000 ISO and as long as I was getting like a half decent exposure at at that you know at that setting I the noise was not too bad and on top of that we you know we were shooting we knew we were gonna make it black and white yes it was at some grain yes and so I was like I that like now I have to worry about noise even less but but yeah the camera The camera was performing really well I got like 50,000 ISO and sometimes 100,000 ISO and yeah it also has this full frame sensor which just it you know, it's it's like what the big movies are doing a lot a lot now like with like The Revenant right like anybody was shooting 65 No, to get that feeling that that really intimate feeling. Or Tarantino shooting you know, he shot 70 notes out of a cabin not because he wanted the VISTAs but because he wanted he wanted that relation relational space with his actors inside you know, inside the cabin. Well, that full frame sensor looks gorgeous with you know, some Canon 70 primes and and it really just allows you to just be a lot closer to the actors without like having like a fisheye. That like just starts distorting and making it feel less personal. So the combination it really was, it wasn't just about a low light camera it was also like the full frame sensor and the image that it that it created with the with the center Prime's it just I don't know, it just felt like very like it was going to be a very intimate look. So yeah,

Alex Ferrari 36:56
so the next question is, why did you guys decide to shoot black and white because obviously black and white lessens your marketability but I think with the cast that you had this kind of movie it is I guess that's not as big of a of a problem as it would be for an independent filmmaker with no name actors in their movie correct but what what made you choose to shoot black and white?

Alex Lehmann 37:17
Well we I mean we have to give props to Netflix you know the do classes have a you know this development deal this four picture deal with Netflix and we knew that this film probably was going to go into that

Alex Ferrari 37:31
so is this part of that four to four picture deal?

Alex Lehmann 37:33
It is it's the first oh cool and we reached out to Netflix when we're in prep and just said like hey you know we're looking at making this movie and you know we got Sarah mark and a very small chamber piece and we want to make it black and why and they said no problem go for it.

Alex Ferrari 37:54
I hear I hear honestly I hear working with Netflix as a creator they just kind of really let you loose in a lot of ways

Alex Lehmann 38:03
yeah and you know by weight smart like i don't i don't i appreciate what they're doing and you know as a as a filmmaker, it's it's exciting. When I think about it from business perspective, it's like yeah, you know, you want to attract people who are inspired and you want to have as many different and interesting things as possible. So it's like yeah, please let it's a smart move. It's a smart move on their behalf and we're all very thankful for it. But But yeah, so I'm not unlike something like the man who wasn't there where it's like the Coen brothers and and even the Coen brothers are being told like well shoot it in color, and we'll probably let you release in black and white but let's just shoot in color to cover our asses. It's like the Coen Brothers let them do whatever they want to do but like you know, studios, especially when it's a bigger budget they want to they want to you know, cover you know, protect their assets and it makes sense yeah, absolutely.

Alex Ferrari 38:59
Fair enough. No, you brought up budget I know that's a very sensitive subject. Can you tell us an estimate of what the budget was on this because so people understand not an exact Of course, but just you know, under something

Alex Lehmann 39:10
it was under 50 million.

Alex Ferrari 39:12
Nice. Nice.

Alex Lehmann 39:15
Yeah. Under 50 million center 50 million I swear. And as soon as

Alex Ferrari 39:21
it looks like 52 million tell you the truth.

Alex Lehmann 39:24
I appreciate that we'll release the actual budget once once the IRS is done auditing us

Alex Ferrari 39:31
a great that's I'm gonna that's gonna be my answer. Now from From now on, anytime anyone asks. Well, my budgets very cool. Now this premiered at was a Toronto. Yeah. So was that the first time you were at Toronto, the Toronto Film Festival.

Alex Lehmann 39:47
I've been there as a as a dp. Okay. A couple of first short and a an adopt and adopt that I shot but that was years ago. It's it's that that festival is just blown up.

Alex Ferrari 40:00
It's an amazing I spent a long time since I've been at a festival too but when I went It was a beautiful festival But how was it so there's a different experience about going as a dp and then going with a movie that has stars Mark duplessis Sarah Paulson that's you know, premiering there how does that whole adventure How did that tell us like a fly on the wall How was that adventure for you?

Alex Lehmann 40:20
Um the hotel room was really nice i mean you know it was it was overwhelming it was all it was all really overwhelming to be completely honest. There's a lot of really wonderful talented people there there's you know, like any festival there's so many movies you want to see and you're never gonna get a chance to see all of them and you want to like you want to meet everyone and talk to everyone me personally like I want to stay away from all the business people and the agents and the producers and whatever and I just want to go meet other filmmakers and actors and watch their stuff and gush about you know how they did it differently and I've learned something by watching them but um but you know it's it's also like you know, an industry it's definitely a very much very much an industry festival where we were there promoting the film and that was really fun and you know, Mark was there and we screened it we premiered it for 1000 people you know, at the Ryerson theatre we we'd never screened the film in a theater for anyone

Alex Ferrari 41:32
rapido shot 10 ADP right

Alex Lehmann 41:34
there shot 10 ADP okay but when we did a couple test screenings when we were you know, cutting the film it just kind of seeing if you know if people liked it or if we were just free just made this little thing that like 15 of us like everybody else hated

Alex Ferrari 41:52
there's always that moment when you're making a movie that you're like Does anyone else like this besides

Alex Lehmann 41:56
Yeah, are we just getting a whole bunch of inside jokes is that right

Alex Ferrari 42:00
exactly it's it's your you live in a bubble though when you're when you're a filmmaker sometimes because you you watch the same cut I'm sure you must have seen that cut at least 60 100 times prior to release and whatever was working on the first two or three times you watched it doesn't have the same impact on the 100th

Alex Lehmann 42:19
oh yeah for sure you thank you and you're always you know,

Alex Ferrari 42:23
you feel lost at the end of it you just like what is it is it good anymore? I don't know I

Alex Lehmann 42:27
really yeah you're looking for ways to make it better and you're in you're looking for the flaws and you're trying to you know just polish it and polish it every time you're watching it you're looking for anything else you can polish and so you're not appreciating anymore so you like to get to people appreciate this like can people get lost in this in this thing because all I can do is look for mistakes which thankfully like right before we got TIFF I had that moment like that you know you QC the the DCP and you know you know that you're you're in the clear and you're just watching it in case something weird happens but you know it's locked you know nobody's gonna let you unlock it like you know unless it just there's unless it sounds like there's a T rex like walking in the background for some weird reason you know your producers are like you're done we need to send us a TIFF or you know we're already behind schedule and you know we're not spending another dime on this it's locked it's great to like finally when you get to that point you can watch the movie knowing you know, it's like put put down the weapon

Alex Ferrari 43:31
just put the knife down. Yeah, put the

Alex Lehmann 43:35
knife down, put the cutting scissors down for whatever and and and so yeah, I did get to enjoy the movie before Tiff and actually just like, cry and laugh and do all the do all the feelings which, you know, I didn't get to do for the months that we were trying to finish the film. But But even so, the biggest screening we had and this wasn't the final version of the film, but the last time we test screened a version of the film, it was 10 people in a room on some couches and with the TV and all of a sudden we're in a giant theater with 1000 people I must be insane. Yeah, it's kind of crazy and it's you know, it's like a 10 ADP like which you know, nowadays isn't that impressive. It's you know, pretty low rez for, you know, however big that screen was and and it's just like very much a little DIY film and a lot of ways so.

Alex Ferrari 44:31
Well, yeah, I mean, it seems I mean, well under 50 million nowadays doesn't get you not a lot. Yeah. But from what you're telling me from, at least from the production side, it sounds like a very do II DIY kind of film. Yeah, sure you have big talent in front of you. But at the end of the day, it was just you and a few cameras and 10 to 12 people making a little very small, you know, small movie with a very intimate story and being projected up there. So how did that 1080 project

Alex Lehmann 45:00
You know it held up great it really did and I don't know if people you know I don't know if we're all more forgiving because it's black and white and because it had a little bit of a it's got like a polished

Alex Ferrari 45:12
gritty look. You added grain to it. I did a little bit

Alex Lehmann 45:16
of grain Yeah, added grain to the theatrical theatrical one more than the than what will be on Netflix. I tested it on like some screens and some TVs and as a guy like we can't we can't do like one green pass for for everything so we added a little extra green for the theatrical

Alex Ferrari 45:37
okay so forth yet so anytime you're doing a theatrical you added a little bit more grain to it now what was the purpose for the adding of the grain just just I mean on a filmmaker to filmmaker I just wanted to know why you did it as far as its aesthetic Is it because you're trying to get that warm film feeling that we all grew up with

Alex Lehmann 45:56
yeah cuz cuz grains cool man

Alex Ferrari 45:58
a grain is cool i do i do good good grain not that dancing and not dancing ants.

Alex Lehmann 46:03
No not dancing us yeah, we tested we tested some grain and you know everybody's got their propriety proprietary grains now like hbos got their vinyl you know, I guess vinyls canceled now the bad they're like big proprietary grand for vinyl. We did a bunch of tests with with different film grains. And we found one that that felt really natural. But yeah, I don't know, it just it just, it gives image a little bit more life. Or it can. And this is this is a film that doesn't have color. It doesn't have sweeping crane shots. It doesn't. It has like one dolly shot.

Alex Ferrari 46:39
I want to say you had $1 Do you have a dolly,

Alex Lehmann 46:41
we had that wait a little doorway Dolly, I was gonna say, I use it once. I didn't want to use it for much. It's you know, there's, it's, it's a simply shot film. And, you know, a lot of the stories is driven by by these characters talking so you don't, you know, you don't you don't want to do too much you want to you really let it let it live with the actors. And and so like a little bit of a little bit of grain kind of gives that just subconscious feeling of like life and movement. I guess that sounds a little pretentious. I'm going to go back then. I'm going to go back to film. Great. Nice. Cool. Yeah.

Alex Ferrari 47:23
Fair enough. Now, so Netflix obviously was involved prior to you guys filming correct?

Alex Lehmann 47:32
They they were definitely saying that this seemed like the first film that they want to pick up from the deal. Okay. But I don't think it was officially a Netflix film right away.

Alex Ferrari 47:46
And then but you're also doing like you're releasing it in the in this kind of new distribution model where it's streaming and in the theaters on the same day.

Alex Lehmann 47:53
Yeah. So we have these these great distributors that you know, the duplass has worked with a bunch they called the orchard. They curate a lot of really good films and excited about a lot of the stuff on their slate, but um, there Yeah, so they're doing our theatrical and our VOD. And then eventually the film will be on Netflix. But But yeah, actually, it comes out. I don't know when this podcast airs, but we premiere in, we do our New York theatrical release October 7, and our la theatrical release October 14, and it does VOD and digital platforms October 11.

Alex Ferrari 48:32
So, so it will be on Netflix on October 11. as well.

Alex Lehmann 48:35
No, it'll be on Netflix. TBD. But but not in October.

Alex Ferrari 48:40
Not in October, but probably soon there. Therefore, after afterwards, yeah. After VOD and and and the other digital platforms. Yep. Very very cool, man. Um, so I have three questions that I asked all of my guests and this is this is my Oprah moment so prepare yourself

Alex Lehmann 49:01
my couch right now

Alex Ferrari 49:02
I get ready to cry.

Alex Lehmann 49:03
Oh, there's a furball is that what everybody gets?

Alex Ferrari 49:08
So what is the lesson that took you the longest to learn whether in life or in the film business? Um Wow. If you were a tree, what kind of no joke.

Alex Lehmann 49:22
The lesson the longest. So the hardest

Alex Ferrari 49:27
lesson that took you the longest to learn in life We're in the business

Alex Lehmann 49:31
right now. All I can think of is the lyrics the hardest to learn was the least complicated that I just misquote that is that no, no. Lego 97 I would say that everybody is feeling what you're feeling. When you're you know, everybody's got those moments of insecurity and and doubt and feeling like they don't belong because it's very It's very easy to to just go inward and focus on what you're feeling. And it's like, man, I don't know, I don't know if I'm doing the right thing. If I'm making the right choice, whether it's a life choice or an onset choice, or an editorial choice or whatever. And you you think, like, man, I just, I just really don't know sometimes. And yeah, I think only recently I've realized, like, just every everybody, you know, even the ones that just seem like they've got it all together. Everybody is is constantly having those same questions, no matter who they are.

Alex Ferrari 50:36
And securities and so you mean James Cameron after he's gonna do the next avatar is gonna go? I don't know that I do it right?

Alex Lehmann 50:44
I I'd be willing to bet that James Cameron's got plenty of insecurities as far as how he processes them, how he shows them or hides them or whatever. That's what's different between you and James and me. And, but But yeah, everyone. And it just seems so obvious. So that's, I think that's why that that sound was going through my head. But, but but you know, it's just it is one of those things where, if you're an inward thinking person, you can you can forget that, like, everybody's got that same struggle.

Alex Ferrari 51:17
Yeah. And I mean, I've been in post for better part of two decades, and I've had I've worked on a lot of feature films, and I know that's very true. I mean, no matter how big the person is in the room, while you're editing or color grading or finishing the movie, they all have those insecurities. They just like, Is it good? You know, is it are those jokes funny? Did it cry in the right spot? So we're all human beings at the end of the day, and we're all artists, you know, filmmakers are artists at the end of the day, and artists are insecure, generally speaking.

Alex Lehmann 51:47
A lot. A lot of wonderful things come from that insecurity.

Alex Ferrari 51:52
Now, what are your three favorite films of all time?

Alex Lehmann 51:56
All right. jaws is number one. I'm sure it's been

Alex Ferrari 52:01
on that it's been on the list many times on the show. Yeah.

Alex Lehmann 52:06
I'm going to say you know, it It definitely varies, but I'm gonna say just to keep this podcast moving Hot Fuzz is the movie that I love that movie every time I go back to it I'm like oh shit and he did this and he did that that just you know that's the kind of movie that I love where you just I don't know it's like it's like airplane where you just go oh, you know instead of just like you know gags and stuff it's it's you know, it's plot stuff it's characters out Yeah, Hot Fuzz is a very is a brilliant movie to me that just doesn't get the credit it deserves and I know a lot of people love it but you got to like watch it like twice in the same week to really realize how much thought was put into

Alex Ferrari 52:52
everything like you brought up airplane to get like every time I even think about our planet crack up Yeah, yeah, have you ever seen a grown man naked do me

Alex Lehmann 53:03
Yeah, like I feel like the filmmakers just like he just like worked on the movie so much with it like anytime there's a void of even half a second we're gonna find a joke in there whether it's a sight gag or whatever like we like we're just gonna cram the you know the jokes in there it's amazing. Exactly really as early as and what was your third um the 400 blows is a movie that that I connected with a young age Yeah,

Alex Ferrari 53:31
it's a good film. It's a really good film.

Alex Lehmann 53:33
Yeah Yeah, I like that that film a lot and that that definitely speaks closer to the kind of kinds of films that I like to make or I just you know really really like to stick with a character or a couple characters and even if you put them through a gauntlet it's all about you know them and just kind of how they're they're they're getting through that gauntlet Yeah,

Alex Ferrari 53:57
and then what was the like the funniest story you can actually say publicly that happened on set

Alex Lehmann 54:06
hmm well that time that mark punched Sarah out chip is black eyes We had to oh you said that you can say folks is

Alex Ferrari 54:17
a public you can say publicly so that you can say I'll edit that out sir.

Alex Lehmann 54:24
No, you know, it is a very is very just a positive set I'm trying to think

Alex Ferrari 54:31
while takes nobody like just broke for one reason or another.

Alex Lehmann 54:34
I mean, there's there's an outtake that made made it into the film. There's I mean, a sped tech saga is not as

Alex Ferrari 54:42
nice I just thought this could take right before I caught that's where I'm actually where I'm at in the movie. Yeah.

Alex Lehmann 54:47
I mean, that was that was fun. That was a nice little gift. But um,

Alex Ferrari 54:51
it was a really good spit take by the way.

Alex Lehmann 54:53
It was it was very real, very unplanned, and they kept going. And it was as fun is

Alex Ferrari 55:00
about those capturing those moments, it's like capturing that magic. It's, it's, it is like a documentarian and a lot of ways. But what Yeah,

Alex Lehmann 55:07
you know, it's you want to capture, capture that lightning in a bottle. And you know that. I mean, listen, like really, really good filmmakers can recreate those moments, like champs like that, you know, there's a lot of people that are just, you know, I mean, there's certain filmmakers that will do 100 takes to get it exactly the way that they wanted it or to give themselves every option that they need to cut it. And that's a great way to make films and especially if you've done it well for, you know, 20 years, you get to that point where you really are going to be the person who can refine and you've got actors that just can dial it in. And, you know, I think Sarah is actually one of one of those actors for sure. And, you know, Mark is, is good at that. But Mark's background is not a classical training, he he is the most aware and in the moment person you'll ever meet. If you have a conversation with them, you'll feel like the rest of the world doesn't exist to you to him, he's there. And that's a big part of what he brings to his acting. And and so you know, he is good at like recreating moments, but he's even better at just being incredibly genuine, incredibly genuine in the moment. So you know, we really look to capture that lightning in a bottle and if we've got it, and we're happy we go home, we don't we don't say now let's make the lightning a little bit brighter for this take. Let's just see if we can, you know, tweak the lightning? Or can the lightning come in like half a second later to not Dude, you just fucking cut the lightning in the bottle. You just nailed it. Why are we doing it again? Yeah, like this is, it wasn't exactly what any of us had planned for. It's not a Kubrick set. No, it's the anti Kubrick set and you know, you get you get to go home every day, with these amazing things that happened. And it's kind of like life, like, you know, I dare anybody to try to write down on a piece of paper exactly what's going to happen to them today, and if they get it, right, I'm going to say your life is boring. Go out and you know, let go out and let yourself be surprised and put yourself in, in situations that that allow for interesting things to happen, which is I give credit to you know, I'm a fan of the duplass films. And I you know, I think we're some people fall short of it and trying to replicate it, it's, you can't just have two characters be somewhere and talk and expect that the lightning is going to strike you need to create that perfect condition. And a big part of it is, is developing these two developing characters that have things that they need from each other and want from each other and, you know, putting them in scenarios where those things can happen and have somewhere to go. So you know, you do you have to create the conditions for the lightning. I'm not gonna say it's, it's, you know, it's just as easy as sitting around waiting for lightning to strike. But um, but at the same time, it's it's very much being aware and open minded and lightning shows up in all different forms.

Alex Ferrari 58:35
And final, final question, is there anything you can if you if you were gonna give one piece of advice to filmmakers just starting out in the business? What would that be?

Alex Lehmann 58:46
Um, do everything for a little bit. You know, don't don't don't try to just follow a path you've set out for yourself. And if I'm giving two pieces of I'm cheating on your question, I don't care if I do everything to you know, take, take all the jobs, but the other thing is, like, go out and make those movies and, you know, whatever, it's cliche at this point, but like shooting on your iPhone, if you have to, you know, hey, work for Shaun

Alex Ferrari 59:17
Baker, do whatever

Alex Lehmann 59:18
you got to exactly. But like, shoot them and cut them and finish them. Don't spend a ton of money on them. Allow the first few to suck and maybe they won't, but they possibly will. And don't hate yourself when they suck and don't go broke making the first couple of sucky shorts or whatever. Like just keep doing it and doing it and doing it and you're going to get better. I guarantee you that you know when you compare yourself like we all do, you compare yourself to the filmmakers you love. You're comparing yourself to them farther along in the process. everybody you know you need to remember that they had their first films as well their first shorts and like even even what is publicly their first short like there's there's like the Scorsese the guy shaving whatever yeah which is like a you know cool little short and it's like apparently like his first short film I call bullshit on that I guarantee you I guarantee you he made some short films that were weren't as good and like they never you know they never been

Alex Ferrari 1:00:27
used for a short they didn't get a Criterion Collection on it

Alex Lehmann 1:00:30
yeah and by the way even even if he even if that was for you know what fine that's Scorsese there's plenty of room for other people like like me and you who need to make some some shitty short films and some you know some you know learn just you learn learn to suck and then and then stop sucking it's it's that easy well I just see too many people make something they had to put all their money in it or all their emotion in it and then when it's not what they wanted it to be they give up and that's just it just doesn't make any sense.

Alex Ferrari 1:01:05
Well, from what I understand the Duplo the mark and Jay made their first feature and they spent a ton of money on it and they never released it because it said it was just absolute dogshit

Alex Lehmann 1:01:15
they were they were trying to as the story goes they're trying to make the great American film and and it was dogshit and then they what they they took their mom's camera like they're about to quit the film industry yeah mom's camera and recorded that that Yeah, yeah that little

Alex Ferrari 1:01:30
short that was that got into Sundance and launched their whole career. Yeah, and then they did puffy chair I think right after that. Yeah Yes, everyone has

Alex Lehmann 1:01:40
a story other people chances to make movies which is

Alex Ferrari 1:01:42
so cool but yeah they do give they really do help other filmmakers along and they really help launch other filmmakers and they do they care they really do care and it's it's it's wonderful that they do that because a lot of people when they get to the level that the two clauses are at they don't they just forget about them and they just live in their ivory tower

Alex Lehmann 1:02:03
well yeah and i you know i don't i don't blame those people I think a lot of them are just tired be oh no I know they get rewarded bosses or anyone else it's so so much work to get to where they are. Yeah. But But yeah, I guess mark and Jay have you know reserved a little bit of energy and compassion for for other people trying to get stuff done. So yeah, there for sure.

Alex Ferrari 1:02:30
So where can people find you and find the movie?

Alex Lehmann 1:02:33
And right now I'm in Encino. So yeah, people can find me cheese I don't know I have a website Twitter.

Alex Ferrari 1:02:44
Do you have a website?

Alex Lehmann 1:02:46
Facebook? I don't know. Um,

Alex Ferrari 1:02:49
so no one can find you Alex Okay, that's fine great marketing fantastic Great.

Alex Lehmann 1:02:53
Well you know I'm not a movie I'm I'm just a guy you know just just a guy who's like at home right? A

Alex Ferrari 1:02:59
guy looking at a movie expecting you to say I love you.

Alex Lehmann 1:03:06
Alright, my Twitter handle, I promise I'll try to start using Twitter more it's at Frenchie Canuck. fr ee NCHYCAN use ek Okay, I'll put that in the show block everyone Good

Alex Ferrari 1:03:19
luck everyone getting getting that I'll put it in the show notes. Guys don't worry. And and then the movie is going to be available theatrically in New York on the seventh

Alex Lehmann 1:03:27
on the seventh. It's going to be available digitally on October 11. And it'll have a one week theatrical run. Maybe more if everybody comes Who knows? October 14 in LA

Alex Ferrari 1:03:41
Okay, great. And then after that and then probably in next few months or something like that. You can find it on Netflix where it will live forever.

Alex Lehmann 1:03:50
And absolutely and and, and the documentary that that that the duplass here the doc that started it all for us. Which I'm very proud of as

Alex Ferrari 1:04:00
well. And that's also that's on on Netflix right now.

Alex Lehmann 1:04:03
That'll that's no that'll be on Netflix. Soon, right around right around when it when bluejay hits Asperger's Russia hit as well.

Alex Ferrari 1:04:12
Vincent. Fantastic. I'll put links to all that guys in the show notes. And then as you promised, Alex, what is this if you want to submit something to Mark duplass? What is that? What is that information?

Alex Lehmann 1:04:22
Yeah, don't don't tweet at them or email them. Yeah, he prefers you just call him directly so you can pitch your ideas. And his phone number is 81832

Alex Ferrari 1:04:32
Hello, Alex. Alex, are you there? Damn it! So close so close to get Mark duplass's number I'm gonna have to see if I can get Alex back on the line. Sorry if I teased you guys with that. But you know technology What are you gonna do it just cut off and I couldn't get him back on the line. You know, things suck that way sometimes. But anyway, man, I hope you really enjoyed that interview with Alex. Not only does he have an amazing first name, by But I know I really felt like he dropped a lot of great knowledge bombs, and really got an inside view of not only how Mark works, but how he worked on this project. And it's pretty fascinating, I really wanted to hear about more about his camera and what he was using, which seemed a little bit outside the box. And, you know, and I just wanted to kind of shine a light guys that, you know, just because it's a, you know, a movie that has big stars in it, and is on Netflix and getting a theatrical, you know, it's not that, you know, it's basically a movie. In a house, there's three people in the entire movie. And basically 99% of the movie is just two people are talking and having conversations, and it's visually stimulating, and they have so much fun, and there's so much heart in the movie. And that's what I'm trying to say you don't have to go so big, you know, you don't have to make it so complicated. You know, just get down to the core. Now when you do that, you've got nowhere to hide. In other words, visual effects in action and spectacle will not hide a bad story. So it's a little bit braver to do what Mark and Alex were doing in in Blue Jay. And that's kind of like what we did with mag, you know, there is no world building, there is no big visual effects or action sequences or anything like that. It's the story, it's the performances, it's the characters. And for better or worse, I put myself out there with Meg and we'll see how the world takes her. But, but just guys, don't don't forget, you don't have to go so big. Just tell a good story. And if you tell a good story, and keep it simple, like it was a kiss, keep it simple, stupid, you might be able to get through those hurdles of what you've been trying to do to try to get a feature film made, or to get a project made or something shot, you know, just don't don't build it up so much in your head. That's what I did, unfortunately, for almost two decades, but now I'm free and I'm making movies and that's that's all that's important, man, you're creating art. So I hope you guys like that a lot. Please don't forget to head over to filmmaking podcast calm and leave me a hopefully good review on iTunes. It really helps us out a lot. And of course, as always, keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 103: How a Camera and Hustle Created a $30 Million Empire with Joel Holland

Get ready to be inspired. I want to bring this week’s guest onto the show for a while now. Joel Holland is the founder and CEO of VideoBlocks, the first subscription-based provider of stock video and audio, with over 100,000 customers in the television and video production industry, from NBC to MTV to prosumers and hobbyists looking to enhance their video projects and productions. There are a lot of indie filmmakers can learn from Joel.

In 2013, VideoBlocks was ranked the 32nd fastest-growing technology company in the US/Canada, and the 2nd fastest growing technology company in the DC region by Deloitte for the Fast500, for achieving 7,000% revenue growth over the past 5 years.

videoblocks, Joel Holland, stock footage, filmmaking, indie film, cinematography

Photo Credit: VideoBlocks.com

In 2012, VideoBlocks was named the #4 Fastest-Growing Media Company by Inc. Magazine and made the prestigious Inc. 500 list.

For his work with VideoBlocks, Joel has been named one of the “Top 25 Entrepreneurs Under 25” by BusinessWeek Magazine, “Young Entrepreneur of the Year” by the United States Small Business Administration, and “Entrepreneur of the Year” for the Greater Washington DC Region by Ernst & Young.

In 2013, Joel was recognized on the Inc. “30 Under 30” list: He is the definition of the word “Hustle.” Sit back and enjoy my conversation with Joel Holland.

Right-click here to download the MP3

Alex Ferrari 1:26
So guys, really, if you want to be inspired, sit back and relax and get ready to take some notes and enjoy my interview with Joel Holland. Guys. I like to welcome to the show, Joe Holland. How you doing, man?

Joel Holland 3:26
I'm doing well Alex, thanks for having me on.

Alex Ferrari 3:28
Oh, thank you, man. So listen, after doing my research on you, Joel, I found that you are the definition of the word hustle. There's no I mean, I thought I hustled but you You definitely if you are a hustler, and in the best term best use of that term.

Joel Holland 3:46
I've no, I appreciate that. And no, I take that as a definitely as a compliment. I think we've all heard the you know, heard the different axioms, but I think there's just no like an idea only gets you so far. The hustle is is what kind of gets you over the finish line. So I appreciate that.

Alex Ferrari 4:03
Yeah, I mean, honestly, ideas are, are are almost worthless. Sometimes unless you put there they are worthless unless you put also behind it. Totally, because all of us have ideas. I mean, and for me, specifically, we all have I want to be I want to make a movie, or I'm gonna write a song or I'm gonna write a book, but unless you actually start putting that also behind it. It's absolutely useless. Yep. 100% So please, let's first off and tell me Can you please tell me the story about how you interviewed Arnold Schwarzenegger while you were in school?

Joel Holland 4:32
Yeah, definitely. Yeah. So that was so that was years ago when I was in high school. And you know, it basically I was a sophomore in high school, trying to figure out what I was going to do with my life. And I was kind of mesmerized by the world of business and journalism and Hollywood. And you know, there's just so many interesting career paths. I couldn't decide what I wanted to do. And when I went to the career office, there descriptions and answers were just really textbook boring. And so I decided, you know, what better way to find out, you know what I want to do than to go ask the people that are top of their career, right top of the path and in any given industry. And so I approached a local nonprofit in the DC area that did video production. And I said, hey, look, I have this idea. I want to go out on an interview very interesting people and get their advice for teens who are preparing for college and internships in life. And, you know, and their answer was, look, you seem super ambitious. But you have no connections, no contacts. So if you can somehow pull together a list of people who are willing to sit down and be interviewed, then we'll be willing to give you a camera crew and a little budget. Wow. And yeah, so Exactly. So that was exciting. But then, you know, so right. So there was the idea, right? The idea was go interview fascinating people. Now the hustle part, was probably the most important. And I think part of the reason I had so much giddy up and go is that I was young and super naive. So to me, like, why wouldn't you be able to reach out to a person like Arnold Schwarzenegger and try to have them sit down with you to talk, right, like, I think most logical people would say, well, because they're super busy. And they're in another world. And like 7 billion other people want to talk to them. But I was just naive. And so I just started reaching out to interesting people and basically, begging, you know, bartering and you know, pleading to get them to sit down and do these interviews, and manage to get a good list of individuals. For our first base, I built like a New York City trip. And it was going to be David neelum, and the founder of JetBlue. A two sir Rubenstein, who started 17 magazine, a couple of guys who were running the American Stock Exchange. So and then the end of the last one, the biggest one was steve forbes. And that was someone who had just literally written to the like, editor at Forbes magazine.com, just over and over again to email address. And after like, months and months, I think wore them down are like, dude, kid, just leave us alone. Fine, like, he will sit down with you. But please, for the love of God, leave us alone. And so and so luckily, you know, the production company, this group called kids online, said, Alright, let's do this. And we went to New York, we shot these interviews, and it became part of an ongoing series that we called streaming futures. And that, over time, we ended up doing 150 interviews with really interesting people. And I the coup de gras was probably Arnold Schwarzenegger. And as a good segue, that interview with Arnold was also the real kind of kick in the pants to start, what is now videoblocks

Alex Ferrari 7:51
Yeah, I want to know how did that one interview kind of change the course of your entire life?

Joel Holland 7:56
Totally. So basically, when like this, you know, we It took months, like probably four or five months to get Arnold Schwarzenegger to actually agree to sit down to do an interview. And we flew out to Los Angeles, we had our crew, we interviewed him, I was like, a 20 minute to person, you know, to camera interview. his advice was fascinating, right? Because here's a guy who came from Austria with nothing, not a penny in his pocket. It became a bodybuilding champion actor, and he's about to become governor, right? Like what a trifecta. So great interview, great advice. We then went back to Virginia, and I'm editing this thing together. And I have this like, unfortunate realization. Oh, no, this is like, this is boring as shit. Not and not because of the advice, but because of the production value. Basically, it was I was I always say this, but it was Charlie Rose, for, you know, intended for a teenage audience, which is not a good connection, or maybe not

Alex Ferrari 8:50
Really, yeah, not the hippest of connections you can make

Joel Holland 8:54
Totally so total mismatch. So Good, good. Good advice, really, like dry, boring to watch, because it's just me and Arnold talking. And so I started looking at Discovery Channel to try to figure out how these guys were taking relatively mundane topics, educational topics, and making them super interesting to watch. And what I learned was, it was all about the way they edited this stuff together. It was fast cuts, right? The camera was changing every two to three seconds. There was music there were there were like interstitials transitions, there were effects. And there was a ton of stock media. So if you know they're talking, if someone's talking, a lot of times, they might give you two seconds to that person's talking head and then cut to you know, an aerial shot from a helicopter of what they're describing. So I saw that and I said, Dude, I need to do this for this Arnold Schwarzenegger interview. I need an aerial shot of the Hollywood sign, right like the Hollywood sign from a helicopter nice and smooth, right as we're opening this thing, I need some music. I need you know, to make this thing pop. And what I came to find out Was stock media at the time. And this is 2003 was not a thing. I mean, there was like there are two companies like seen an image source and maybe you know some other big agencies but you had to pay 1000s and 1000s of dollars. It's obscene.

Alex Ferrari 10:15
I remember I remember looking for that in the 90s looking for stock footage for commercials and stuff. And it was like, Oh my god, it was so freakin cost prohibitive, like one shot. And then there was the rights thing. Yeah, every like, oh, if you're gonna do it for this, it's this much if you can do it for this is this much if you do that, I'm like, Jesus, man. It was so ridiculous, saying well, exactly.

Joel Holland 10:35
And so there it is, like that was I was confronted with the ridiculousness of cost and licensing, you had to pay by the second you had to pay for like different if it was us distribution versus international distribution. So whether you wanted internet rights or television rights, it was it was crazy. And so look, I think this goes back to me being young and naive. But to me, I was like, there's an opportunity here to create stock footage, and sell it at a price point that's inexpensive enough, that hobbyist enthusiast and documentarians can afford it. Basically, people like me, and I'm like, why is nobody doing this? And so the fight instead of like, thinking, oh, maybe nobody's doing it for a reason. I said, Hey, this is looks like an opportunity. And I took a year off between high school and college, bought some equipment and started shooting. And that was kind of how I tested my theory.

Alex Ferrari 11:29
Very, very, Yeah, I was gonna ask you, well, I have a bunch of questions about how you took off, because I know there's a deeper question there. But one thing that came to mind too about, about being ignorant and not being naive, but I was I was watching an interview with Orson Welles. And when he because he was 23, when he made Citizen Kane, and they asked him how were you so brave when you did all these things? and innovative? He's like, No, no, I was I was ignorant.

Joel Holland 11:55
Yes, exactly. ignorance. I didn't know any better. The ignorance

Alex Ferrari 12:00
is the best form of bravery is your best form of, of any of that kind of stuff, because you just don't know any better.

Joel Holland 12:06
So percent, which is why I always think it's like, the younger you can start your entrepreneurial path, right, right. Or any path like the younger you start your path of being a filmmaker, or a documentarian, like young is good, because you haven't had time to become jaded. Time to start overthinking things.

Alex Ferrari 12:24
For me, it's been the opposite. Like I started young, then I got jaded. And then now I'm back to my mentality of being young. Yeah, I love it. Because you have to it's true. It's true. And like, if you would tell me like right now, if you go, Alex, can you get Arnold Schwarzenegger on your podcast? I'd be like, Oh, man, you know, everything. You just said, like, God, everybody wants him, how am I going to get him? all this kind of stuff. But you were, you had youth in ignorance on your side,

Joel Holland 12:52
Using ignorance and hustles, and hustle, and hustle. But you also you know, it's funny, you realize that everything in life is a two way street and kind of everything in life revolves around incentive. And so at first, when I was trying to get someone like Arnold Schwarzenegger, I was thinking too much mee mee mee like, I want him to be on my show, because it'll be good for me. Well, that doesn't work when you reach out, because how does it benefit him? Right? And so what I realized was, Well, a lot of these, you know, people have, you know, these high level individuals have passion projects that they're really passionate about. And for him, it was Arnold's all stars. So he was working with kids. And so I started going through his nonprofit, and saying, hey, like, this is the connection, you're gonna help us, but we're also going to help you because this will be beneficial for our owns all stars, and we'll do you know, and that, you know, that's the the advice that I think is pretty much blanket for anything you do in life is find the incentive for the other person, right? And make sure it's a two way street. And then when those things, you know, when those streets align, boom, yeah, I

Alex Ferrari 14:01
think that's a big mistake. A lot of entrepreneurs, filmmakers, and people in general, they always just like, Oh, I'm going to get this person and I'm going to interview this person, or I want 15 minutes with this person or an hour like, like, well, what is that person? What is it and what's in it for that person other than depth and being very nice. There has to be a two way street, and there has to be a value, you have to provide value to them. 100% without before you even attempt to go after someone of that statute. Now, again, from my research that I've seen, you know, you weren't just a hustler. Early on you were a hustler really early on. When you were making 20 bucks a day selling golf balls at the age of 10. Yeah, yeah, that's right. And then you moved up to selling on ebay at 12. And you were making almost what, $20,000 a year selling on eBay. For a 12 year old that's like a million dollars.

Joel Holland 14:53
Yeah, yeah. It is. It was it was very real money. And I was I was somehow good about saving it. And so I would I would every month, my goal is to send $2,000 to an investment advisor I had and so I tried to save money every month.

Alex Ferrari 15:12
That's my advisor at 12. Yeah, that's Yeah, amazing.

Joel Holland 15:16
So great. But it'd be you know, so I think that where all that comes from is, from a young age, I just love selling like, so the art of the hustle, the art of selling something, is, to me a huge rush. And it's a rush that I still get today. And because we think about a transaction, like if you sell something, it goes back to what we were just talking about, you're finding something that someone needs to, you're finding something that, you know, it's they have an incentive to buy it, and then a reason to give you money. And obviously, you enjoy getting the money. And so I loved selling things because I felt like a I was providing something valuable, because people were willing to pay for it. And then be everybody was better off, like the buyer got our product they wanted and I got money. And so I became obsessed with that. I mean, I think sales, just the art of selling is just a very, very exciting thing. And I can kind of the core of any good business, of course,

Alex Ferrari 16:10
right? And I'll tell you what, when I first sold my first short film when I was, you know, literally packing them myself and labeling them and sending them out. When I first released it and hearing those Pay Pal dings. Oh my goodness, I'll never forget that I did a launch sequence without without me knowing I did a launch sequence. Like I had no idea I was doing. I did a six month launch sequence for this movie. I had no idea what I was doing. It was just instinctual. And when I finally released the DVD, all I hear was thing, thing, thing, thing, thing, thing, thing, thing thing. I'll never forget that sound if it's like the greatest feeling ever. And this

Joel Holland 16:45
validates validation, right? Yes, total validation for the film you created, right? And then

Alex Ferrari 16:49
the then then comes the horrible part, like, oh, man, we got to pack these, we have to ship? How are we going to mail them? We didn't have like, there was no mail printing or anything like that we had to stamp each one. We must have like 150 sales in the first day. And which was huge for a short film. Of course. And and I'm like with handwriting the rats, it's it was just madness. It was madness. But anyway.

Joel Holland 17:13
But there was and those are the good problems, right? Like, yeah, that, you know,

Alex Ferrari 17:16
I guess, too many, too many.

Joel Holland 17:19
I know the feeling that feeling your scribing is just magical.

Alex Ferrari 17:22
Oh, it's absolutely wonderful. And I've been preaching to my listeners, you know that our filmmakers today that they have to become entrepreneurs, in order to make a kind of like in the indie film world, would you agree on that?

Joel Holland 17:35
I would, because I think it goes back to what we opened with which is, you know, a good idea is only as good as the hustle that goes with and so a good film, you can make the greatest documentary. But unless you know how to get out there and get in front of people, which will be the entrepreneurial part, then it's never gonna go anywhere. And I bet you there's so many amazing documentaries that are sitting on shelves, because the hustle part didn't ever got added to the equation. And and by the same token, there are a ton of documentaries that have gone mainstream that are kind of not that great, right? Because it is such a good job selling them.

Alex Ferrari 18:09
Right. And I think that and that's, I think a analogy for not only the bizarre, but you know, the business of filmmaking, but as well as any place because there's some people that you're like, how did that guy get that promotion? How is that guy making, you know, 100 million dollar movies? He's not that good. You know, like, how did he get to where there's so many other talented people I'm like, well, they're they hustled, they sold themselves, they did things that they were willing to do things that you might have not been able to willing to do as far as the hustle part is concerned. And that's such a key component to I think every aspect in life. But I think specifically in in the film business now. Can you tell me a little bit about the whole, the whole journey of how you started, go shoot, go out and shoot and did all that through? I think it was through high school correct when you started shooting your stock footage and trying to create your company.

Joel Holland 18:57
Yes, exactly. Right. So it was basically towards the end of high school where we had this realization or I had this realization that there needs to be an NFL an affordable source of stock media for people like me, documentarians independence, and I graduated in 2003. And and I was accepted to go to college, up in Boston to a school called Babson and I contacted Babson, I said hey, I'd really like to defer for a year take a year off and try to start this business. Is that okay? And luckily it's it's purely an entrepreneurial business school so they were very understanding and they said, Sure, do your thing. We'll see you in a year. And so I took that year and I said this is gonna be one year where I try to validate whether or not there really is a need for this. And I bought a IML my first camera is a Canon GL two. Oh, no, yeah. Beautiful, beautiful three chip camera. cost me like $2,000

Alex Ferrari 19:55
is that before or after the DVS 100 before that was Before the DB x Yeah, because so you were still shooting 30 frames, you weren't shooting 24 frames yet? That's

Joel Holland 20:04
right. It was it was 30 frames. And this was SD. I mean, this is like it was shooting on mini DV tapes. Yeah, exactly. Yeah. And like, I think capture it. And I appraise it a bit, too, you know, to look really sharp, distributed photo, JPEG, and no one was the wiser, like it just looked like it was, it looked the same as a Canon XL one. And what I realized was the shots the way you compose a shot and this obviously, you know, this was the film but the way you compose the shot is much more important the equipment you use, and and so I started traveling with this camera, I had, you know, a nice little carbon fiber tripod, a backpack with all my batteries and gear, and I just hit the road. And I took, I took that year and I traveled to like 33 US cities, I decided that they I would start by hitting us cities, and trying to shoot them in a way that would be useful for an editor. So skylines all the different sites, daytime, nighttime, and, and I started Hawking it on eBay, right to start getting the initial sales, try to figure out what to call it.

Alex Ferrari 21:08
So so hold on for a second. So you actually went out and just shot a whole bunch of footage. Very, very organized, obviously structured, you know, like, you know, the the great cities of Boston and New York and all that kind of stuff. I'm assuming you would go on eBay. And then you would just I guess you created a company name at that point, like an eBay store at that point to do that.

Joel Holland 21:28
Yeah, so so I already had, so I had been selling on ebay for a long time, right? Because I it's, you know that when I was doing that $20,000 a year in sales as a 12 year old that was I was selling software. And so my eBay handle was hobby auctions. And I had, you know, I had like 2000 feedback, a shooting star, and all that good stuff. So when I started, I basically I shot washington dc first, because that was my backyard. So I shot Washington DC, I put it on eBay, and I created multiple listings to try to figure out how much to charge and what to call it. And so some of them were like Washington, DC B roll Washington, DC stock footage, Washington, DC stock video is between those three terms, I couldn't figure out what would be best. And sales started coming in from wedding videographers, that was actually the first buyers were wedding videographers. And that was cool. And that was you know, emboldening and all that. So I took the money from those initial sales, and I bought a plane ticket to Seattle, that was the first place I'd never been to Seattle before, flew out to Seattle had enough money to stay in the Best Western right beside the Space Needle for like, two nights. And I'd go out during the day and start the crack of dawn and shoot your walk the whole city, shoot, shoot, shoot, shoot, shoot, go back to my hotel room at night, and start editing, put it up on eBay to start selling. So by time I'd be back home, I could actually ship it. And, and that and that kind of progression, you know, I would basically take sales, buy a ticket, go to the next place. Eventually, I launched a name for it. And I called it footage firm. I liked I liked the Hey, I like I liked the alliteration and describe what we did. And then I built a website. And so once I once I had customers, I started trying to incentivize those customers to buy again. So if I went out and shot another city like Boston, then I go to my customer list. And I knew that number one, nobody probably needed it right then. But if I came up with the right incentive, right, the right price point, then they would buy it and just hold it. And so that kind of became the evolution of shifting from eBay to my own website and my own thing.

Alex Ferrari 23:45
And you never touched by the way during your travels, you never touched that nest egg that you created during all your early years, early years when you were a teenager correct? You always use the proceeds to kind of grow and go to tour the country. correct? That's

Joel Holland 24:01
correct. Yeah, that's correct. So the only time I touched part of the nest egg was to buy the Canon GL two. So I think I took a couple $1,000 out to buy the camera and a tripod that was it. And so it's funny because in my mind and obviously that's very different these days, you know now you start a business is kind of accepted you lose money for a while or you have a burn rate. But as a kid I didn't understand that to me it was there's no such thing as losing money. I was so frugal, I was like I have to always be making money, you can't lose money. That's just crazy. That's just that's a crazy concept. And so I only knew how to use money that was coming in. So cash flow like I I understood cash flow very well from a young age, which I think was very beneficial for bootstrapping the business.

Alex Ferrari 24:50
Now let me ask you if you don't want me asking, How much were you able to generate in that little nest egg as a teenager? If you don't mind me asking that number? Give or take

Joel Holland 24:59
is good question. I think I had up to probably, you know, pry 40 $50,000 Yeah, by time I was meant to do it might have been closer. I think by the time I finished high school, and I said always, but this had been a goal. Actually, this is fine. I had two goals, one was at buy timeshares high school, I wanted to have saved $100,000. And I think I got very close, I think I was I was within striking distance of $100,000 in the bank. The second goal is by time fers college, I wanted to have a million dollars in the bank. And I didn't hit that one by the end of college, but I did within the first year out of college. And so I think that this is another thing that I think is actually very useful. It sounds silly, but like I made dream boards as a

Alex Ferrari 25:45
kid, yeah, this is the secret.

Joel Holland 25:48
I'm telling you, man, like you kind of end up manifesting the reality that you focus on. And it's not through magic, it's just that the subconscious mind is very powerful. And when you say, and when you actually write down and commit to, you know, hey, I'm going to make this film and it's going to get distribution at Sundance. Well, everything you do in life from that point forward, that's in the back of your mind. And so the actions you take the people you meet, the things you think about, are on some level, working towards that goal. So I think there's a lot of power and doing it.

Alex Ferrari 26:20
Oh, no, I mean, I said this, I did the same thing. When I started indie film, hustle. Like I was like, You know what, I'm gonna launch this, I started from scratch. And I'm, like, you know, in a year, I'm gonna have this much, you know, hopefully this kind of revenue coming in. And I have this kind of success as a podcast and things like that. And it happened, like, beyond actually what I originally thought, like, way beyond, you know, what I originally thought. So it does work without question. Yeah. And I actually said, and I said, earlier this year, I'm like, I think at the beginning of the year, I was like, Guys, I'm gonna make I put it out there. I'm like, I'm making a feature film this year, I'm making my first feature film, I'm gonna actually just go out and do it. And I'm not gonna stop waiting around and love it four or five minutes, four or five months later, right? You know, I have a feature film, it's, I'm getting ready for Sundance right now. as we speak.

Joel Holland 27:05
That's amazing. Congratulations. I

Alex Ferrari 27:07
haven't gotten in yet. But I'm saying, I haven't gotten there yet. But at least I've made it. And I'm gonna submit it. But But yeah, I did it. And it was so quick. And it's fascinating when you put your mind to something like that. And you just like, you know, let's just go do it.

Joel Holland 27:21
And well, and then not only that, I think you put your mind to it, but you also publicly committed to doing it. Yeah, that's

Alex Ferrari 27:28
another big that's

Joel Holland 27:30
huge. And I bet if you hadn't, if you had not done that, if you hadn't put it out there to your friends and your listeners, like he the chances of you having accomplished it by now are probably much less because you'd have an excuse to like, I'll do it, you know, next year or next year. It's easy, it's easy to kick the can down the road.

Alex Ferrari 27:45
But and then you and then you wake up to it's 10 years gone by totally. And

Joel Holland 27:48
then and then that's super sad. So no, I think making public commitments, even if it doesn't always work out. That's okay. I mean, it's it's better than the alternative of not making the commitment. And it also not working out, right, like, yeah, I think I think there's something very powerful to that, too.

Alex Ferrari 28:03
There's a website, I forgot the name of it. But there's a website that if you actually do that, like you go in there and you basically, I think the thing is, like you put a goal in, like, let's say you want to lose 30 pounds, all right, and if you and you publicly put it out there, if you don't achieve the goal, you put up a substantial amount of money. Let's say it's 1000 bucks. If that 1000 if you don't do the goal that $1,000 goes to one of three organizations that you absolutely hate.

Joel Holland 28:34
Yes, dude, I love I knew you're gonna say that. Like, she's so brilliant, like in the example is it because it's the exact dude I love. The example is, if you hate guns, right? your money's going to the NRA. Yeah. And so now you've got this, like this incredible incentive to hit your goal. Because if not, you're not only letting yourself down, you're literally going against what you believe. Yes.

Alex Ferrari 29:00
Somebody put that website together, and I'm sure they're doing quite well. Just amazing. So when you launched footage firm, its footage firm was started on eBay. And I'm assuming you put footage on DVDs and shipped them out. Because there was no digital distribution at that time.

Joel Holland 29:17
That's correct. So at first Actually, I was shipping on many dv tape and beta beta tape. I mean, so it was a beta ease Yeah, of course. dv cam so I was actually shit I like I actually was making tapes and shipping them by yourself. By myself, right? Like, in my dorm room. So So after that year off, I went to Babson in my dorm room. I had tape decks. I had Russ rush back from class, I checked my orders. I like start burning a tape. I'd have to get it to FedEx by like 630 at night, right? So every day was I know those days, dude. Every day was like it was that like crazy hustle to like try to get there before deadline because filmmakers need like They need something oh no yeah you know what I mean

Alex Ferrari 30:03
that's what that's all that's why it's so wonderful now you could just literally just download it

Joel Holland 30:06
oh my god yes 100% It's

Alex Ferrari 30:08
so amazing you're like I need that now. Not in three hours not in next day now

Joel Holland 30:13
yes and we were good at staying in front of the trends because you're so we did I moved to do today to DVD as soon as that became kind of a thing. One of my claims to fame I shipped over 1 million data DVDs of footage. He's within like it within a I think was a two year period.

Alex Ferrari 30:37
So you manually burned a million DVDs.

Joel Holland 30:41
So it first again in my dorm room I had one of these robots Yeah, but I think like 12 desks a burnin time and had this like robotic arm would take one put it one up right? And it would run all through the night cranking out DVDs. Yeah. By the time I graduated for Babson that was like that year I had an inflection point where I really started learning how to market this stuff well and and then it was beyond me like I could not have we would you know we do an email blast and have like 1000s of orders come in and I could never burned enough it first though is kind of what you describe with your film when you had like 100 orders you're like oh boy now I gotta get these out. I remember the first time I sent an email campaign to creative cow which is one of our industry you know outlet Oh yeah, sure. And $25,000 worth of orders came in within an hour and I was like, dude, I was like holy shit number one this is the most money I've ever seen at one time. Number two aren't we now have a business this is real this is a real situation here oh yeah get it just got real and number three how in the world am I going to get all these DVDs burned

Alex Ferrari 31:52
so our problem but magnified but magazines

Joel Holland 31:54
so I went on Craigslist I found a couple people on Craigslist locally and we literally just all day and night for like days and days were burning and shipping burning and shipping burning and shipping. Then I found a fulfillment company so I found a place in Colorado that could actually on demand burn and then ship the DVDs. And so by the time we were then doing on the regular you know, orders of the size, it was no longer my problem which was a huge relief.

Alex Ferrari 32:23
Right and that's the thing a lot of a lot of business people forget that that the like you know you you're as an entrepreneur, sometimes you want to do everything and you want to cover and as filmmakers you want to do everything you want to cover every aspect and I'm horrible at that because I do everything I do everything but now I'm starting but if you keep doing that you will bottleneck yourself to a certain point where you can't grow and that's kind of where I'm at now with indie film hustle like I've gotten to this point where I mean I don't know if you know this job everything on the side I do everything from the graphics to the writing to the podcast to the videos to I marketing I do at all so I'm now getting to that point where it's like I am bottlenecking like if I'm in the oh by the way I also did a movie and all this I have a post company I do all this other stuff. So it's like I have to do something to kind of move the needle and now letting go of things.

Joel Holland 33:18
Exactly. And so I think that this is a really interesting point and this is something that all of us learn at a certain point but just because you can do something doesn't mean you should because I made the same mistake I was like hey I can do cost I can answer the phones I can respond to emails I can burn the product and ship it I can do it all I can save a fortune and maintain the quality that I want but what you realize is you only have so much time and really you only have so much mental capacity and so the expense is the growth rays hitting that next phase. And so I mean one of the examples Do you know FroKnowsPhoto

Alex Ferrari 33:58
he got the name sounds familiar?

Joel Holland 34:00
Yes he's a very very popular youtuber around photography Okay, so he's got millions of subscribers and followers and like he's got a huge amazing production and what he realized was like, you know, like you he's got the mind for creating the great content he's an incredible interviewer a great personality and today when you when you meet with him you realize he has a whole staff right is a guy who sets up the interviews who manages and handles all of the advertising that separate actually sells the ads someone who does the sound the video and it was like it was getting that crew around him that opened him up to being able to really blow this thing up. And and I think that that's, you know that that's the next phase but it's hard. It's really hard to let go and and relinquish. You know what I mean? No,

Alex Ferrari 34:55
it's it's so tough because you're like I could do better. I could do it. It's a horrible month. It's wonderful and horrible all at the same time. Because you know, doing like, and I know a lot of filmmakers have the same problem that like, Oh, I want to, I want to be the editor and I want to be the colorist and I want to be the DP. And I want to do this. And I'm horrible, because I just literally did that on my movie, but, but it's also 20 years of experience, and so on. And it works for this kind of movie. If, if all of a sudden I had $100 million movie, I'm not doing all those jobs, you can't, you just can't, you can't do something like that. But again, that's in that growth stage. So I think that's really important for people to understand that you eventually at the beginning, like you like it took you years before you finally started bringing in other people, you know, you doing everything yourself, but then you get to that point in any company, any endeavor, whether it be a creative endeavor, with your films, or building up a company or something like that, that you have to relinquish a little bit. Now, you were the only cinematographer and cameraman when you launched footage firm, correct?

Joel Holland 35:57
That's right. Yeah. And then,

Alex Ferrari 36:00
and then how did you bring other people in?

Joel Holland 36:03
So I had this realization, while in school that I could not do, I really couldn't physically do everything, because I had class and I had social life. So I couldn't actually be traveling and shooting and selling and doing everything else. So I sat down, and I said, Well, what am I best at? Right? If I'm best at shooting, if I if I think I'm best? At the cinematography, then I'll do that. And maybe I should hire someone to do the marketing and e commerce. But what I realized was actually my strength was sales, right? Like what I was really good at was figuring out how to take a product, find a market fit, and then sell it. And, and so the videography though I enjoyed it was actually not my strong suit. And there were plenty of people out there that were much better than me, right? So I started outsourcing it. And so I basically again, what, you know, back in the day, I went to Craigslist, and started finding videographers located in different cities, I would look at their demo reels, find people I liked, and then pay them to shoot a city, and I'd buy the rights, and did that for a while. And then realized to scale, I needed to kind of open it up a bit. And so then I started allowing anybody to shoot and sell through footage firm. And I would then sell them on, you know, when it's so I would then pay them when it's sold. I give them 50 was a 5050 split. And so I had videographers submitting content from all over the world, and from your actual library grew very quickly. And then they would get paid when it sold. And I loved that model. Right. So it's a great,

Alex Ferrari 37:37
it's a great model.

Joel Holland 37:38
It's great model. It's it's you know, it's today's platform model. And it's very scalable. It's very self sufficient. And, and yeah, so that was kind of that was the evolution from doing it myself to realizing this is not my this is not my strong suit. There are other people better than me. Let's let them do that.

Alex Ferrari 37:55
Now, when did did footage for him turn into video blocks? Or did you open a video blog separately? How did videoblocks comm come to life?

Joel Holland 38:03
Yeah, so it was an evolution. And at one point, they were both running. So basically, let's fast forward to 2009. But each firm is doing really well. I mean, I think we did like a couple of million dollars in sales in 2009. We got up to in by 2011 like $4 million in sales, we only had like three or four employees. So it was doing really well. That's That's insane. It was great. It was great. But I saw the writing on the wall, which was we're shipping DVDs. And the future is obviously digital distribution. And I'm like how do I make sure that we like we could keep doing what we're doing and hang on to this for a while. But But not only will it stop growing eventually it'll go into you know obsolescence. So the blog, the block, but the blockbuster phase is exactly within the complication as well. If I launch a product that has digital distribution, I'm literally competing with myself, and I'm gonna cannibalize my sales is that dumb. But I realized that if I didn't do it, someone else was going to, and I prefer to be my own competitor than to have some other guy taking all my business. And so I launched videoblocks in 2010. It's kind of like a, as a test and started promoting it to some of our footage from customers. And it was a hit. And so then we started advertising it to some of the you know, the industry publications like creative cow and DVD maker. And it worked, people started subscribing, and this concept of paying a membership to get unlimited download access to a library of content, basically, you know, there were queues I took from Netflix. Yeah, it started working. And so footage from calm and videoblocks comm they both continued running parallel for probably a year or two Sure enough the footer terms contained as downward spiral as video blocks got stronger and stronger 70 blocks eight footage firm and and so today footage from Inc is still our parent company but but video blocks is our is our signature product and then we obviously launched Graphic Stock to get into vectors and design elements and photos and we launched audio blocks to get into production music. Yeah those three products

Alex Ferrari 40:29
Yeah, I want to talk about the other two in a second but the one thing I find fascinating is that you were able to see the writing on the wall where like a company like blockbuster did not. And you actually you actually were able to instead of like switching footage firm over to digital where it would compete within itself you actually created an entire look other company so it would basically be I don't want to use a term that hopefully everybody listening will understand your Blockbuster Video and then you create Netflix and then slowly as the video parts goes down Netflix starts going up and then all of a sudden to finally where Blockbuster Video is now gone. And Netflix has taken over but you've done it yourself. And that was it's brilliant actually really brilliant and I don't think there was anybody else doing it was there were there other competitors that got into the digital distribution of stock footage as early as you

Joel Holland 41:27
Yes, so actually there were a couple but but nobody had this set. there nobody had the subscription model so we were the first and honestly still the only one really that does subscription based stock video. Some people have subscriptions for credits, which I think is kind of bullshit like you're just prepare

Alex Ferrari 41:46
Oh yeah, yeah, I've seen that. Yeah, I don't like that either. I'd rather just get 10 bucks a month. Yeah, I'm good. You know, it's like insane.

Joel Holland 41:53
Yeah, it's exactly like don't call it a subscription if it's not a subscription but you know, he so there were other groups that they were selling by the clip and you could then purchase and download like one company comes to mind heartbeats.

Alex Ferrari 42:06
Yes. are

Joel Holland 42:09
really good content have amazing, amazing companies. But it's too expensive. Are they still around? You know, I think they're they're, they're, they're I think they're kind of limping around. But they're

Alex Ferrari 42:20
all they were all DVD based. I remember cuz I remember in our world, in the film world, and working in television, artbeat was always around that you just buy these collections of like stock, wonderful stock footage, I mean, really was beautiful stuff.

Joel Holland 42:36
It was gorgeous, sensitive, show price prohibitive.

Alex Ferrari 42:40
And then of course, everybody would then burn the DVDs all around the office.

Joel Holland 42:47
So this was kind of like my thesis back then. And still today was like, sure, there's a high end market. And, you know, good for, you know, tastes like Shutterstock and others go after the high end market. You know, that the big production companies, ad agencies with big deep pockets, but the group, you know, the individuals that we're most interested in are that are the documentarians, the hobbyists, the enthusiasts who are super ambitious about creating great stuff, but don't have a ton of money. And, and again, this is not a pity project. It's not a nonprofit. The reason that I love that group is it is a huge group of people. And it's like, it's a niche, but it's still huge, but it's huge compared compared to the professional. So like, there's like maybe what I so we have 150,000 paying members, maybe a couple 1000 of them are, you know, the NB C's and ABCs of the world, right? Because they're all customers Paramount and they're all customers of ours and they're great, but it's 2000 of the 150,000 and so really the mass creative class that mass market is what I'm most interested interested in and the way that you help that group is by making your products super affordable. You don't

Alex Ferrari 44:03
know absolutely and that's it's the Netflix model it's what they did they finally took all the all the crap out of like renting videos though I do I do have a big soft spot for video stores. But they made it so easy first just mailing DVDs but now like streaming and and then also in this one thing that we're not talking about when you you know during this whole transition from footage firm, to video blocks, there was this thing called HD that shows that kind of screwed a lot of your footage out of out of that because no one no one downloads SD anymore. Right if they can help it, so everything had to be HD so that whole transition of you had 1000s and 1000s of hours in SD and then all of a sudden you're like, well I got it now I gotta go back out in New York and shoot the skyline.

Joel Holland 44:53
100% same same things happening now. 4k. Yeah, while 4k is really still Kind of in its infancy and not a lot of people are downloading it you fast forward a couple years and HD will be SD nobody is gonna want HD

Alex Ferrari 45:10
We'll be right back after a word from our sponsor and now back to the show

Joel Holland 45:21
it's gonna be garbage I'm just better

Alex Ferrari 45:24
I'm just curious about that because you know um, and I don't want to sound like the old fart in the room that doesn't see the future I think in the future 4k will be the industry standard. But like there's at a certain point Don't you believe that now we're getting off topic of stock footage but don't you believe that the consumer is just getting tired of like, every year something news coming out, like at a certain point, like you know, I just bought my 65 inch HD monitor now I gotta get to a monitor. Now I gotta get a 4k monitor. Oh, I bought the blu rays. Now I got to buy the 4k blu rays, or, and you know, I'm streaming here. And it's so kind of like, I think at a certain point, I think like what after 4k? What are we going to do 8k? You know, like, I know a lot of these red cameras that the new red camera shoots 8k? I'm like, Well, great. Right? Right. But you know, but mastering on film for a theatrical distribution to K is fine. You know what I mean? Like it's perfectly fine. They've been doing it for over 100 years. I mean, it's completely fine. So at a certain point, like where do we stop because there's also there's going to get a point where our eyes can't tell the difference. And actually, some there was I think there was a an article in Forbes that said that 4k monitors are kind of BS, because you can't tell the difference from from sitting back 10 feet, you really it's really hard to see that difference unless you're like up next to it which nobody watches television like that.

Joel Holland 46:45
So or unless the monitor gets much larger and it's actually a very interesting discussion because I think so your first question was when does it stop? I think the answer is never Yeah, right. So so like just like computers continually get faster and more powerful video technology will continue getting higher resolution and you know better and so that progression will never end does it plateau? So that's an interesting question. Now I think it's I think it's silly when I go to the store and I see a 42 inch 4k television that makes no sense to me. It logical whereas an eight inch HD television makes no sense and so so you know, I think what 4k enables our people are going to be able to start buying 80 and 100 inch television so you're gonna have these massive wall sized televisions that actually look sharp

Alex Ferrari 47:44
unless the walls turn into like in Total Recall. They actually just turned into televisions the walls It was a television only

Joel Holland 47:51
one I bet you I mean look if you're looking into the far future that you know walls would be organic LCDs right like I think that you will just like you paint a wall walls will actually be screens and you're absolutely right. No longer will you have a device you have to like plug in and put on the wall. The wall will be your device. So I think that's absolutely correct. But in the meantime, you're right. I think that 4k I think 4k makes sense because it enables you to jump from 65 inch televisions which a lot of us own to the next thing which is like 70 and 80 inch which are huge.

Alex Ferrari 48:25
Oculus you need you need a bigger house at that point. Yeah, you put it in an apartment and like it's

Joel Holland 48:31
it's it's legitimately a home theater. Now 8k I think 8k I mean, we're talking well i don't think 8k becomes a a like television device for like, at least a decade if that it might just be the resolution and reposition. repositioning totally. So it's like you could now shoot a shot. And now grab four shots out of that shot. So you get to like, shoot it and then in post, you can now change composition. And that's pretty powerful.

Alex Ferrari 49:04
It is. We do it all the time. I mean, well Red Red camera actually was the one that kind of started this whole damn thing with the 4k red one back in 2000 I think it was at eight or 977. Like when they promised that in seven. I don't think it actually showed up until oh eight. Right, right. But they kind of like blew everybody out of the water with that. And that's kind of what started the whole the whole jump I think everybody started cuz I don't think honestly, I don't think if red comes out. I think we were waiting around a few more years for for for for 2k let alone 4k. You know, I think they definitely pushed the envelope now. Now videoblocks is definitely an industry disrupter without question. And I've been I've been before we ever knew each other or, or, or did any business together. We I was I was a member of videoblocks for a lot of my projects that I've been using over the years. But I love audio blocks, audio blocks and graphics. Can you talk a little bit about audio blocks and graphics?

Joel Holland 50:04
Totally. So starting first, here's how he came up with them. Video blocks was growing, it was doing well. And I'm a firm believer that when something's going, right, that's when you need to start getting really worried. Right? Like, you want to be like,

Alex Ferrari 50:21
when there's too much money here, what's going? Well,

Joel Holland 50:24
and that's where people tend to get complacent. Yep. And so it's usually when you're on the top that you fall, because you think I figured it out. I'm the smartest person in the room, blah, blah. And meanwhile, your competitors are scheming to take you down. And so things are going well, videoblocks. And we sat back and said, Alright, what's next? Like, we can't just be happy with this? How do we come up with the next move? And the answer was stupid, simple. It was, well, let's just ask the customers, right? Let's literally pull our customers and ask them. Point blank. What else would you pay money for, that we don't currently offer? And that was a question we asked in a survey. And the answer that came back was music. They're like, we really want music. Music makes all video better. And, and same problem that video was experienced music was hard to find super expensive, and a licensing rights were outrageous. Where's the video? I think we're totally worse than video. And confusing. And just it was horrible. So we said, All right, the customers have spoken, they want music, let's see if we can do this, could we build the same model a subscription based approach to a Production Music Library. But do it in a way that's really you know, better than what's out there. And we realize, yes, we could, we can go find musicians who have great music, pay them a lot of money, like for their stuff. So they're happy, put it in our library, and then create an interface that's very powerful, or at least we think is powerful to to help you discover music. And you'll notice on audio blocks, you can like you go in and you, you start by clicking around to say mood, and genre and instruments and beats per minute. So you can really customize and then boom, it comes up the list of tracks that might work for you. And so we built all this based on customer feedback, and we launched it, even the color scheme, the logo, the name, all of this was from the customers. And and it took off and did really well. And it was the same thing with Graphic Stock. You know, what, you know, in another survey? The answer was we want graphics and photos. And so Graphic Stock was born out of completely out of customer demand. And you know, and that's also a very, you know, that product is also doing really well. So, yeah, I think that listening to the voice of the people, you can never go wrong. Yeah, I

Alex Ferrari 52:52
know, right. And just so everybody listening knows I'm actually using some music from audio blocks in my movie, we're going to be using it as a background, like, you know, coming from a radio in the background, not a score piece, but like just something in the background. Because we were like, Oh, we really need some new agey music here, I'm like, well, we'll go to audio blocks perfect. And, and I don't have to worry about it. And I got the rights to it. I could theatrically released, you know, and it's like, wow, that that freedom is so wonderful just to know, like, oh, if I have a membership, I can download it. And even after my membership is over, I still have the rights to it in perpetuity for projects that I use. Correct. Is that is that correct?

Joel Holland 53:29
Absolutely. Right. And that's Yeah, you know, as, as a filmmaker, you've got so many things to worry about that the last thing you should have to be fretting about is, is my music going to get me in trouble? Am I going to have to pay extra if this goes International, if I get into, you know, the you know, into Sundance, I might have to pay for that. And if I if I distributed on YouTube, and I got to pay but so we just made it simple. It's pay one fee, use the music any way you want forever, unlimited distribution worldwide. There's just never anything else to worry about.

Alex Ferrari 54:01
And it's it's fantastic. Now, when you work, by the way, when you are going out to shoot stuff, did you? What did you know, how did you know what would sell?

Joel Holland 54:10
Well, good question. So it first I decided that the US cities would be a good place to start, because I figured at some point, every editor is going to need a shot of New York City or Los Angeles. So that was my starting point. Now, once footage firm was launched, I was able to start looking at the search data. So I would just literally look at what people were searching for on our website and use that as my shot list. And that's and that's something we do today, right? So on videoblocks we get I think three or 4 million searches a month. And we have a team a data team analyzes those searches, and then actually provides insight to our contributors so you actually get an email says, here's what was searched like we just found email saying that searches for Turkey footage are way up for LGBT footage for diversity footage, all these terms that are kind of disproportionally up compared to what we have in the library, we then make our videographers aware of that. So they can go shoot with insight, and make more money.

Alex Ferrari 55:18
And you or your company and yourself, and you're pretty transparent as far as your revenue and what you make. Do you mind telling us what you what the company made last year and this year, so people understand the scope of what videoblocks has become?

Joel Holland 55:33
Sure, yeah. So last year, we did a little over $20 million in revenue, and this year will do closer to 30. And you're 26 to 30? And you're a private company still? Yes, yep. private company. We have about 80 employees based out of the Washington DC area. And yeah, we've still got you know, we're still very much that startup small business hustle company. And, and we love that and, and it's been really fun to you know, so so a year and a half ago, we launched our marketplace on video blocks, where anybody listening great can go to contribute videoblocks comm sign up for free to start selling footage. And basically when a member, so we're gonna leave 150,000 members, when they search for something on video blocks, they look for first usually look at our unlimited library to try and find something for free included with their membership. But if they can't find it, we then also put marketplace results in there. And those clips are $49 for an HD shot, or 199 for 4k. And if they buy through the Marketplace, 100% of those proceeds go straight to the shooter. No, so yeah, 100% so so like, you know, if you're listening to this, and you have footage you want to sell, unlike our competitors who keep, like Shutterstock keeps 70% of every sale. We We We pay twice as much. So because we pay 100%, you end up making twice as much as you make with our competitors. And so that's become very, you know, that marketplace went from zero clips to it'll be at 3 million clips by the end of this year, of course. And I think we're gonna pay out something like $6 million to contributors this year. That's amazing. Yeah, so so like that. And we don't include By the way, we don't include that in our revenues, I want to talk about the revenue number. That's just our membership fees. Because all these marketplace sales, it goes right back to the Creator, to the creative community. So that's been that's been really fun. So you

Alex Ferrari 57:37
know, for So what advice would you have for filmmakers who might want to get into the stock footage game and generate another stream of income because it could be I mean, if if you live in a certain area that is remote, or you have something unique, or you could just shoot unique footage of certain things, this could be a nice little revenue stream to help to help make your movies in the future.

Joel Holland 58:02
I would say if you're not already selling, you know, your excess footage as stock footage, it's a no brainer, you have to do it. And we have, you know, we have videographer contributors who are making six figures this year, right? Like you're gonna make 100 to $200,000 this year, while sitting back just from us. And by the way, they're also selling through Shutterstock and our other competitors. So while they're focusing on their films and their documentaries, they're making significant money that's just in the background. And it's just every month that you know that the payments are coming in the door, and it supports their it supports their art. Totally and totally. And the thing is, you've already done the hard work, right? Like if you're, if you're doing a film that takes place in you know, whatever, Columbus, Ohio, well take all the cutting room floor stuff, and just turn them into 15 to 32nd clips, you don't have to do anything to them, right, you don't even have to color them right no audio, no colorization needed. Just upload them to video blocks costs you nothing. And if it sells you get a pay day. So it's really the only cost is not actually monetary. But it's you have to keyword you have to put in keywords and a title. And so that takes a little bit of time, but not that much time. And I think it's more than offset by the money you make.

Alex Ferrari 59:22
So what I'm doing what you're telling me is I have to go back to all of my raw footage now over the last 20 years and start looking for stuff to upload to you guys.

Joel Holland 59:30
Totally. But don't get overwhelmed. I would like to set it set a goal of 10 clips a day, right? Every day, pick 10 clips at some point throughout the day while you're having your morning coffee, export them, upload them straight to the website, boom done, you're off to the races.

Alex Ferrari 59:48
It's pretty it's pretty remarkable Actually, that's actually a really it's amazing and and again, when we talk about any full muscle all the time is it's like creating revenue streams to from your business. But also just created so you can can make a living doing your art. And this could be a possibility for a lot of filmmakers out there, especially documentary filmmakers, but even other filmmakers were just in their area and they own their own camera. Like why don't you go out and shoot something and put it up? It doesn't cost you anything. It takes time. That's it. That's it. It's pretty, pretty amazing. Now can you real quick, can you speak a little bit about the technical specs needed to submit the footage, submit footage to a video blocks?

Joel Holland 1:00:28
Sure. So we accept high definition or better. So basically, HD or 4k. You know, as long as the shot we do have a quality review team, but as long as the shots are unique, or just well shot, right, use a tripod, make sure it's not shaky iPhone footage, like that will get rejected. But if it's well shot, you just, you know, you upload it and and that's it. So there's really not a lot of restrictions or requirements. So any camera you're using, like, for example, I always have my five D Mark three with me. And if I come across something interesting, I put it on a tripod, I shoot some HD footage, I upload it, but I also shoot with my my red Scarlet x and we support you can you can upload your art 3d files straight to the website, which is we're the only company lets you do that. And so we'll then take those files, and automatically put them down, resize them into 4k, and HD and make the er 3d file available. But so so basically, we do all the heavy lifting on the back end. So you just have to upload a file will automatically re compress it into the various formats that are needed.

Alex Ferrari 1:01:39
And do support like, like the Blackmagic cinema RAW files or anything like that yet, or just would you do we'd have to do all that the transferring over to HD or 4k first.

Joel Holland 1:01:51
Yeah, so you know, something like Blackmagic I don't, we don't support the native files. But if you just kick it out to an H 264, or a photo JPEG is kind of my preferred and then upload that, you know that so that's the that's usually the workflow is is kick it out to, you know, as long as a.mo. v file, whether it's h 264, or photo jpg, we take it from there.

Alex Ferrari 1:02:20
Now, um, can you explain real quick, in just because I talk about this so much, can you please explain the importance of marketing, to your business and to every venture in your world, even marketing to a girl to get her to go on a date with you. That's called marketing.

Joel Holland 1:02:38
Totally, totally. So here's the easiest analogy that comes to my mind when you ask that. Think back to our like, eighth grade, basic math equations. Multiplication equation, so you have a great idea, multiplied by zero, equals zero. So it doesn't matter how great the idea is, whether it's a billion dollar idea, or a million dollar idea, a billion times zero equals zero. And that, you know, that second holder is the marketing. So you can take a great idea, multiply it by decent marketing, and you'll have decent results, you can take a terrible idea, multiply it by great marketing, you'll have decent results, or you can take a great idea, multiply it by great marketing, and you'll have outrageously great results. And so, you know, I think, you know, when it comes to marketing, a lot of people say and you know, especially for filmmakers, like that's the part I'm uncomfortable with, right? Like, I love making it, I love creating it, but like I just don't want to have to go out there and talk about myself and promote and shamelessly promote, like, I'm the artist, I'm just the I'm Yeah, but you know, when it turns out, like that's part of the game. And if you believe in your film, and you want it to get the proper distribution, you're going to have to whore yourself out a bit. And that's right, like, that's just how it goes. And and the analogy I'd make is to public speaking, a lot of people are very uncomfortable getting up and speaking in front of other people. But it turns out that you can overcome that through practice. So anybody who says I can't speak publicly, it means they just haven't done it right, then you can't get up and do it. And the more you do it, the more comfortable you get doing it. Probably the same with filmmaking, right like you look back to the first film you ever made, you probably think it shipped. The first stuff I shot I'm like that is garbage. But the more you do it, the better you get. It's the same thing with marketing, you know, you just you just you got to start putting the word out there, it's gonna be uncomfortable, but soon, you're gonna love it and realize it's just part of the game and a great film times great marketing equals great distribution.

Alex Ferrari 1:04:39
And can you talk quickly about the power of the email list? Yeah, totally. Because that's another thing we talked about and, and filmmakers like, like what do you would do with an email list? I'm like you did you have no idea. So please explain.

Joel Holland 1:04:53
So first of all, email is not dead. I think emails the most is single handedly the most powerful. marketing platform there is right, it's it because the the return on investment is outrageously high. So, you know, unlike Google AdWords, where you have to spend a fortune to get those clicks, once you've collected an email address your cost of having that email and using that email, it's almost zero, right? If you're hopefully using MailChimp, or some other great outlet like that, you're paying a little bit each month. But you can then send this you can send emails, you know, weekly, bi weekly, and get people to, you know, to engage with your with your product or film. And so number one, email is not dead. Number two, don't be afraid to email more. I think a lot of people are like, oh, everybody hates email, I need to back off on email. But you know what you don't, the reality is, most people send too few emails. And if you're only saying email, once a month, you actually run the risk of your list going cold, and people forgetting who you are, and losing engagement. So if you're emailing weekly, and don't spam them, like send something interesting, useful, but you know, keeping up weekly correspondence is very powerful. So that's number two. And number three, don't be afraid to ask for, you know, for a task for a sale, whether that's actually physically like saying, hey, buy this or saying, hey, go view this, or, you know, or introduce us to somebody, like, having a call to action and email is very important. So, right, it

Alex Ferrari 1:06:27
goes with the whole Gary Vaynerchuk, Jab, Jab, Right Hook, vibe, you know that book, right?

Joel Holland 1:06:33
Yeah, totally. It's a totally, if you don't ask, you're not gonna, you won't receive right, like you must ask to receive. And so there's nothing wrong with having a call to action. And make sure it's clear. And there's only one, like, don't have an email full of a million things to do have an email with a very concise one call to action that you want them to do, whether it's by your film, watch your film, help people, you know, hear about your film. Just one thing. Yeah. It's

Alex Ferrari 1:06:59
kind of like, how'd you get that? How'd you get that interview with our Schwarzenegger? I asked. I asked.

Joel Holland 1:07:06
Over and over again.

Alex Ferrari 1:07:07
So, last two questions I asked this are the questions of all of my guests. What is the lesson that took you the longest to learn, whether in life or in the business?

Joel Holland 1:07:19
It's a great question. I think the lesson goes back to something we discussed earlier, which is I tried to do everything myself for too long. and realized that hiring people or getting other people involved is uncomfortable, which is a reason that I think a lot of us don't do it. It costs money. Right? So that's another reason we don't do it. Trust trust as well. Yeah, exactly. And then relinquishing control is scary. But as soon as I did it, as soon as I like started hiring people, getting other people involved, I immediately saw the light realize, dammit, I wish I'd done this earlier. Because, you know, my first customer service representative, she was wonderful, she was much better than I was with the customers. So the customers were happy. And all of a sudden, I had so many more hours in my week. My first marketing guy, he was so good at marketing, and all of a sudden, I had so many more hours in my week to spend on like building the company. So I think that's the lesson is you need to, you need to get other people involved earlier, right? Like, don't be afraid it's gonna be uncomfortable. It's gonna cost money, but I promise you, it'll pay back, you know, dividends,

Alex Ferrari 1:08:36
big time. And then what are your three favorite films of all time?

Joel Holland 1:08:42
Whoa, that's a tough one. Alright, so let me think about this. Okay, so home alone. I love home.

Alex Ferrari 1:08:54
It's not Christmas unless you watch home alone. And until you watch that hard, but that's just me.

Joel Holland 1:08:59
Yes. So it's like my answers are not going to be deep they're not gonna be like a sci fi 100 like no, no, no, I I'm just thinking about like the films that I will go back to time and time again. And every Christmas it's home alone. You know, for comedies, old school, I think it's just one of the I just love old school. It's just classic Will Ferrell movie.

Alex Ferrari 1:09:23
Probably one of his best.

Joel Holland 1:09:24
I think probably one of his best and all the others are like templates of it but and then you know, third for like an action movie godfather two. I mean, I think it's just that is a classic. So good. So good. So

Alex Ferrari 1:09:37
so good. So um, where can people find you Joel and your companies.

Joel Holland 1:09:43
Totally. So if you go to Joel Kent holland.com it will just redirect you to my LinkedIn profile. But that's the best way to connect with me. And you know, I love it when a lot of people connect with me on there. It's just a great way to stay in touch. You'll Have my up to date contact information, my email addresses on there, it's all it's all there. So connect with me on LinkedIn and then for videoblocks you know she's videoblocks comm if you're a contributor and you want to make money, and it costs nothing, go to contribute dot videoblocks comm sign up is super simple. And then for graphics and photos, it's Graphic Stock comm for music and sound effects. It's audioblocks.com

Alex Ferrari 1:10:26
Sounds good, Joel man, you've been a wonderful guest, man, thank you so much for spending time talking with me today.

Joel Holland 1:10:32
Well, thank you, Alex, this has been a lot of fun.

Alex Ferrari 1:10:35
So guys, I told you it was you know, Joel is definitely that definition of hustle without question. You know, I wish I would have been his age during the times of this technology because I was hustling out at garage sales and doing all sorts of things to make my money at when he was at that same age. 12 1314 years old. I wish I would have had eBay, I wish I would have had Amazon, I wish I would have been able to start my own online business back then. But hey, it's just where the chips fell. That's just the year I was born, unfortunately. But, but I did go through the 80s though. And that was that was a lot of fun. But anyway, guys, I really hope you got a lot out of that Joel is an inspiration to me. And I'm hoping to turn indie film hustle into a $30 million company within the next two or three years. So let's, let's rock and roll guys. But, but no, seriously, I I'm really impressed with Joel and what he's been able to do. And he's an example of seriously what happens when you put your mind to it and just hustle hustle hard man and, and that's hopefully a lesson that all of us can take from Him and His story is that there is no limit to what you can achieve. As long as you hustle, and you do it smart and you learn and you just keep going and going and persistence is one of the keys to success in any area of your life. I'm telling you guys persistence and hustle is gonna get you much farther than just raw talent. All right, or luck for that matter. As always if you want to get the Show Notes for this episode, it's indie film hustle.com forward slash 103 and again, I want to thank everybody who is it decided to jump in on that special one month free of the indie film syndicate man I know you guys I see what you guys are watching you guys are watching a lot talking a lot on the Facebook groups and and really just enjoying the syndicate. So makes me really happy to see you guys inside and joining. So if you guys want to take a look at what all the hoopla is about, head over to indie film syndicate.com. And guys, if you really love the podcast, I would really greatly appreciate you heading over to filmmaking podcast calm and leaving a good review on iTunes. It really helps us out a lot guys and I would personally appreciate it a lot. And guys also don't forget we have a comedy fundraiser on Saturday, October 22 at the ice house in Pasadena, California at 8pm. And it's going to have basically a bunch of the stars from this is Meg are going to go out there and put on a show we're going to paint the barn get dressed up and put on a show and and all proceeds of the of the night. We'll go to this is Meg to help us with Film Festival submissions. Some extra post stuff that we need to get done, and all sorts of stuff like that, but it would really help us out a lot. I'll be there. It's going to be Joe reitman who plays Eric in the movie, Carlos I was rocky who's plays the the amazing Tony Eckhart. We also have Shawn polaski who plays Cheryl in the movie and of course make herself Julie will be there and I will be there as well. Don't worry, I won't be doing stand up. I will just be in the audience. So again, it's at the ice house in Pasadena for tickets call six to 65771894 and it's only 20 bucks guys for a great night. Great night out. All right, so keep that hustle going keep that dream alive. And I'll talk to you soon.

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IFH 102: How to Production Design Your Indie Film on the CHEAP!

What if I told you you could production design an entire house with for a hundred bucks. Can’t believe it? How about if I throw in labor, delivery, setup, and guys will come and pick up all the furniture when you’re done? I didn’t believe either until I did it.

In this episode, I discuss the little loophole/trick I used to furnish an entire house for my film BROKEN. You can get thousands of dollars worth of high-end furniture, appliances, computers, televisions, lamps, tables, dining sets, bedroom sets and all sorts of accessories for pennies on the dollar.

Now, this solution is not for every film. If you are doing a period piece or drug den this ain’t for you. This technique will work for contemporary decor and it works great.

Are you drooling yet? Want to know the secret? Sometimes the simplest ideas are the most powerful ones. Take a listen to this short episode and find out. You won’t regret it.

Right-click here to download the MP3

Alex Ferrari 7:27
So guys, today's show, let's get to today's show. I wanted to I kind of remembered this technique about how to production design and art direct a house a scene set with like, no money. So what if I told you and I did this, this did work on my short film broken. And I didn't do it on this movie because I didn't need to because all the art direction was done existing and we kind of played with it. But if it was something a little bit more stylized, that we had an empty house or, or something like that, but let's just say if I told you let's say you had your house, and you have your house location, and that's let's say you're going to shoot something in your house. And but your furniture is kind of like you know, hey, you know, it's not exactly what the scene calls for. It doesn't call for it doesn't it's not what the scene calls for. So what do you do? Like you're gonna go out and buy a whole bunch of furniture and bring it in just for the for the for the shot for the shot for a few days? Or for the week? Are you going to go try to rent it out a prop house, that's going to cost you an arm and a leg plus insurance plus all sorts of other craziness. But what if I told you that Oh, by the way, if you go rent something, they're generally not going to deliver anything to you either, you're gonna have to go pick it up, and all this kind of crap. What if I told you that I can show you a way to not only art direct and production design your entire house, let's say it's an entire house where you would empty out your house or empty out rooms and fill it with brand new furniture, high end 1000s of dollars worth of furniture, TVs, accessories, lamps, chairs, dining tables, anything you need, anything you eat, but but not only will you be able to rent it for like nothing but they'll deliver it for you and pick it up for you when you're done. How is this possible? Alex? How is this possible, my friend How is it possible? Well, it's something called renta center. Now I know you guys are going to be going what renta center you guys haven't heard of Renison Renner Center is a very huge company in the states in the United States. And they allow you to rent furniture by the week. So generally speaking, you're not going to need furniture for much longer than a week. If not maybe two or three weeks. You could do a month deal if you want but generally that's how long you're going to run them you know work on a movie for So how much is how How much is this really gonna cost? Like how much would a dining room set cost me a week? Well to buy a dining room set, just let's say a really expensive set, let's say $1,000 set. Well, for $1,000 $1,000 set, you can rent that for 20 bucks. 30 bucks, maybe maybe 45 bucks at the most, at the absolute most. But you can rent appliances, full bedroom sets, dining room sets, living room sets, as well as big screen TVs, computers, which by the way, if you rent the computer, you can use it for production, they'll read they'll charge you 25 bucks a week for it, but if you need it for a few weeks, hey, but if you need a computer as a prop, you can do that. Any kind of appliance refrigerators, washers, dryers, anything that you would need to fill a house, they have lamps, little accessories, little knickknacks, all that kind of stuff, you can rent all these big items for pennies on the dollar. So a lamp will cost you like $100 lamp will cost you seven bucks for the week. Do you see what I'm saying. So all of a sudden, you can add a tremendous amount of production value for little very little money. Now of course, you'll need a credit card. So without a credit card, this won't work. But you need a credit card. So you can put it on file and just head over to rent a center. That's our e n t a center.com. By the way, I'm not being paid a dime for this. I'm not being there's not no no turn no money being made on this at all. This is just a nice inside tip that I think will help a lot of filmmakers out there because it was amazed. I think we walked in and we actually cut a deal this was back in the day. But we cut a deal for like I think it was a bedroom set a full bedroom set a full living room set up because we had an empty house at the time. So we had to fill it out completely. A bunch of tables, a kitchen set and no refrigerator, all that stuff. I think we paid like 150 bucks for it for and we did like we told them look, we need it for a day. They're like okay, they came in delivered it, set it all up for you. Then when you're done you call them they come and pick it up. It's crazy. But that's their that's their business. That's what they do. So I think it would be very, very helpful to filmmakers to do so go to rent a center comm check it out, see what works for you. If you're going to do a shot and or you're going to do scenes anywhere in a home, or set, even you build a set and you need to fill the setup, same thing, you can use them. It's a great great resource for filmmakers guys. And like I said, I did it with broken and it worked amazingly back then. And I can't believe I didn't even think about it for four mag because I really we really didn't need it. So I guess that the it wasn't it wasn't something that I was thinking about. But I was thought about it the other day. And I was like man, I got to tell this to the tribe, because I think they're going to get a real kick out of it. And I think it's going to help a lot of filmmakers out there to get a little bit more production value out of their production design. And by the way, and if it's not rent a center, there are other companies out there that do the same kind of business where you can rent furniture by the week, like rent to own kind of places. So if it's not rent a center in the US, there's other there's other companies that do the same thing that you can kind of look out, go out and look for as well as anywhere in the in other areas of the world. There should be companies that do this kind of business where you rent to own stuff. But if you're only going to rent it, you can rent it out for a week and you're done. And it's so much better than buying cheap furniture that you got to go drag in carry. And then when you're done with the movie, what are you going to do with it, you're going to try to sell it, this is in and out and it's brand new stuff. It looks great, really high end looking. So again, depends on what your movie is and what you're trying to do. But it definitely can help you guys so definitely check it out. All right. Don't forget to head over to free film book calm, that's free film book comm to download your free filmmaking audio book from audible. And of course, if you guys want to check out the movie, we're just talking about broken, you can head over to indie film hustle.com Ford slash Amazon. And it'll take you directly to my Amazon Video direct links to watch all my short films for free. And you can see the process of what you know how I put it all up, and how you know we're actually making money with it. And they're old. I mean brokens, a 12 year old short film and I'm still making money with it. I just put it up and Amazon through Amazon Video direct, and it's pretty amazing. And if you guys want more information about Amazon Video direct, I'm actually going to do a whole tutorial in the weeks to come about how I actually put everything up the issues I had with closed captioning, what I did to get around that and options and all that kind of good stuff for that but check it out indie film, hustle, calm forward slash Amazon and I would really appreciate any kind of honest reviews hopefully good, but any honest reviews of the shorts. The better reviews I get the more rankings you get up there and hopefully more people see it. So We have amazon prime, it's free. If not, I think you can rent them for like 99 cents or something like that. But definitely check it out guys. So keep that hustle going keep that dream alive, and I'll talk to you soon.

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  3. Rev.com – $1.25 Closed Captions for Indie Filmmakers – Rev ($10 Off Your First Order)

IFH 101: How to Record Audio for Your Indie Film on the CHEAP!

I was lost when it came time to record audio for my film. So since my podcast on How to Build a Pimp’d Out BlackMagic Cinema Camera Rig on the CHEAP! was such a hit with the tribe I decide to put a list of the gear I used to record audio on This is Meg.

I go into great detail on each piece of gear, how I used it and what worked and didn’t work. The biggest tip I can give you is no matter how inexpensive the mic you have the key is to get that mic as close to the subject as humanly possible.

record audio. recording audio, record audio for film, indie film, filmmaking, sound mixer, boom pole, sound recorder, Rode mic, Tascam DR-40,

The audio I recorded on This is Meg came out surprisingly great! Since I’ve never had the chance to record audio for any of my other films this was a first. What saved my ass was taking an online course the explained everything I needed to know about the art of how to record audio on set and location.

It’s called Sound for Indie Film: Recording Audio Like a ProI not kidding you, this course was a lifesaver for me. I HIGHLY RECOMMEND it to anyone even thinking of recording their own audio for a film. I also recommend it to any director or producer so they can get a better understanding of what the sound man is doing on set.

SOUND SML THUMBNAILS

Below is a list of all the gear I used, tested and recorded with on This is Meg.

Right-click here to download the MP3

Alex Ferrari 2:32
I've been getting multiple messages and emails about can you tell us how you recorded audio Alex on such a small budget. So I decided to put together this episode on how to pimp out an audio rig on the cheap. And this was this is something that I did not know much about prior to shooting this as Meg I did a ton of research. And I also took a course that is offered in the indie film hustles film school online. It is called sound for indie film recording audio like a pro, I really did not have a lot of experience if much at all. Using recording audio I always had a sound guy always had budgets to hire a professional sound guy with a professional mixer, but this movie was not that kind of movie and I wanted to see again as an experiment how good I can get the audio and how good I can get the image and so forth so audio was definitely a big part of that. So by the way, I will leave links for the course and all of the equipment that I'm talking about in the show notes at indie film hustle calm Ford slash 101 and in that course I learned a lot about cardioid mics and hyper cardioid mics and how to record really good audio and the key is you know a lot of you know a lot of people think they could just slap a even a good mic even a $20,000 mic on the on the top of a camera and record an actor across the room and you're gonna get crisp and clear audio no you're not it's gonna sound horrible. The quality of the audio is only as good as one the mic but more importantly, how close you can get to the subject your recording. And that is one of the biggest tips I can give you is try to get that mic as close as humanly possible to the subject because that's when you're going to get that crisp, clean audio and then I'll talk about qualities of mics moving forward later in the episode, but that is number one right there. Even with a lower quality mic getting it really close to your subject is going to give you really surprisingly good audio. Now I know a lot of you guys were like well do you labs lav microphones, which are the little mics if you guys don't know what alive is it's a little mic that you put on underneath the the actor's clothes or on their skin themselves. And they have a little battery pack with a little transmitter that transmits the audio across the room to the reader. siever where then it records the audio now I've had a lot of experiences with labs labs are awesome especially if you got good labs really great but there's a lot of things especially on a on a film like this which was you know I didn't have the personnel that kind of be dealing with it so what I did was I decided not to use any labs at all the problem sometimes with Labs is interference with the sound the sound in general because it's transmitting over airwaves so that you know it could be you could pick up you know, a baby monitor or a bunch of different you know, signals that are flying around in the air. That's Problem number one. Problem number two is batteries. You gotta have to be constantly unless you're unless you're, you know, plugged into a wall or an electrical socket of some sort which I don't see many many labs do that kind of defeats the purpose labs you need to put batteries in them and they just drink up batteries like it's water man it really is. So imagine if you haven't changed those batteries if you're alone or on a small crew and you don't have a dedicated audio guy on your crew then the battery can go go dead on you right in the middle of an amazing take or multiple takes that you haven't even noticed that the batteries are gone so that's one of the things I didn't want to deal with on this on this show. So I decided not to use any labs at all I decided to get the the best the best way I can get clean audio was with a mic and a boom pole but first and foremost What are you going to record this on? So I had the black magic and you know I love the Blackmagic as everybody knows but audio recording on the Blackmagic sucks I hate to say it It sucks so we tried patching it in to the audio into the audio jacks of the of the actual camera it just sounds horrible actually took it to my post sound guys and we ran tests to see why was why am I this mic is good. Why does it sound like crap. So the second I put it into an external recording device. The mics were fine but the thing was not the the audio going into the camera was not so I would always avoid recording into the camera. Even a read or an Alexa always have it recording on a secondary system. So whatever that system might be, I'm going to tell you what my system was. So the big thing I used was the Tascam DR. 44 track portable digital recorder. Now this little guy is has an amazing has amazing customer reviews on Amazon. And again, don't worry about it if you want to get links to this stuff go to any film hustle.com forward slash 101 so don't think I have to write it all down. It's all on the show notes. Now with this, it costs 147 bucks guys 147 bucks. And you can put a little eight little SD card in by eight gigs will last you all day comfortably. You can record literally just sit there and record for hours and you should be fine. If you want to get a 16 get a 16 gig SD card which is the little card that actually recording media and then you get a little adapter that you can use to plug into your into your Mac or into your computer to download the audio files. The task cam is great, super easy to learn. It's not complicated. It took us a minute to figure some stuff out but once you figured it out it's super easy. It's It's really good. Now it has a preamp inside, so you don't have to worry about preamp. Now the mixer the mixer is the big thing a lot of people talk about like well you know Do I need a mixer? Yes you do it would really be nice. But on again our project because of the kind of movie it was which is basically dialogue driven, you know character piece, you know unless they were going to start yelling and screaming, they wouldn't really matter as much. So a lot of times I had the sound guy and when I'll talk about the sound guy in a minute, he'll ride the levels because you can actually go up and down on the side of it and actually kind of ride the levels like so if you know it's really getting low. You that gets closer to the to the subject or you push the levels up a little bit but just make sure it doesn't pop you can never make it pop. So you know you have to get a little bit you have to get in within probably the 85 to 90% if 100 is popping you want to get into the 8590 and live there. You can work it at 70% let's say on the levels but you rather keep it in that 85 9095 even world because that's what audio post is really going to love you for now this little puppy is battery powered. Now you can either get I think it's four or six I think it's or three I think actually double A batteries which will last for quite some time. Now I would suggest you have those in there but what I did is I got myself a little $20 rechargeable. The same one that's indeed the same the same battery pack that I charged up the the monitors adapter, the HDMI to BNC adapter on the Blackmagic rig, which is basically this little charger. It's one of those little superchargers that will charge up your iPhone or your iPad really fast on the road. So you always have like an extra battery source. So you don't have to plug in somewhere, I just used that and I strapped it to the end of the, to the Tascam. And that thing will keep that task and going for days days. And for whatever reason if cable gets knocked out or something like that, you've got the backup battery power of the actual unit. So it just worked wonderfully. I can't even explain to you how cool it was. And a lot of people ask me like, how did you get it? Like what did you hang it on? Did you have a you know, some sort of rig or something. What I did is I got myself I had exactly, but you can purchase yourself a $20 little like, you know, DSLR or $15 DSLR pair of sticks, and really small something that's built literally for a DSLR. And I strapped it into that, and then the audio guy would just sit right next to you next next to him, and he would record it. Now, it was really, really, really simple. Really, really cool. Now with that I keep talking about the audio guy, the audio guy was non existent, we did not have an audio guy on this movie. What we did have, we didn't have a professional mixer, we didn't have a professional sound guy. What I did have is educated guys, I had about three of them for scheduling reasons, not because they weren't good, they were all excellent that I needed someone to hold the boom because when I started the price out what it would cost I get an A sound guy and I'm like I can't afford that for this movie. Really just not really the kind of scope of the movie that we're working on. So I'm like I need a boom guy. And then the boom guys were you know getting a little bit pricey as well. So I wanted to make sure I found someone and I was lucky enough to found three guys who were some of them were actual boom guys, I've had experience doing boom. And they just held the boom, they didn't know it. I taught them how to use the pass scam on the day. And it was super simple, super, super simple, super affordable. And that's something I would suggest you do again you got to make sure whoever's holding that boom, understands what they're doing. Even the basics, you know, frameline, things like that. But if they have any questions, let them see that course because that course goes on about four or five I think it's like four hours, three or four hours of stuff and it teaches you everything about audio, how to record great audio I'm telling you that is the course that I took to be able to record audio on this MAC so I'm very grateful to the course. Now the next thing you need to get is XLR cables XLR cables are professional auto audio recording cables. They're really inexpensive. I got myself like a three footer for like close counters like really stuff that when I attached the camera, the mic to the camera, which I did at the beginning of the movie, but I wouldn't suggest doing but if you're just doing something that sound it kind of works and it was perfectly fine. But I would recommend getting at least a 10 foot 15 foot or 25 foot I would say 10 foot minimum then maybe get a neck I would have always have extra cables with you and they're really inexpensive a 10 foot cable cost you 899 and Amazon 15 foot cost 999 and a 25 foot cost 1499 now if you're going to be doing things from a huge distance which I don't think you would you'd get 100 foot but I wouldn't suggest that 25 foot should be more than enough gives gives the audio guy or the boom guy plenty of plenty of slack to move around and things like that if you have you know long takes or something like that so works really really great. So XLR is very important now the next big thing I got was a boom pole now there's the road boom pole microphone, boom arm. Now the road one and the road is is a manufacturer of amazing mics we're going to go over the mics that we used and they were amazing. The boom poles 149 bucks. Now you can use this boom pole but I also found other boom poles like an eBay which were like 70 bucks which were very equivalent to the road one and it was I'm not sure if it's there anymore but if not the road one works amazingly well. I had a friend of mine, let us borrow one for one of the days and that's why I got the idea of like hey I need to get a better boompole so it's really cool really good. And I would suggest you getting it now that boompole make sure it's light. Make sure it's something that works with the that's pretty standard though the mics the the mic mounts and stuff like that pretty standard. So I definitely a good boom pole with some nice cushion on the end. Your sound guy will love you for it but also by the way, a lot of times when if you hire a boom guy, he might have his own pole. One of our boom guys one day had his own boom pole that he feels comfortable with and was like an $800 boom pole that he just has because that's his business. So you can kind of package it out so look for guys that have maybe even higher end equipment than you do you never know you never know but I'm going again again this is what I did for this is mag and what has worked for me on this is mag and and I know it's worked because I'm in audio as we speak we're doing the final mix of the movie and my sound. My sound house was very happy with the With the sound of the movie, we only had to ADR, two lines in the entire movie and that would julis lines. And we knew that we had to ADR them because the sound was like too windy or something like that outside. Other than that, everything else was usable. So it's pretty, pretty amazing. So this system that I'm telling you can work and does work from my experience. So the mics that I use, I had two mics on this on this show. I had a Rode NTG two. That's a shotgun condenser mic. Now I've had this mic for a long time. It's really good little mic cost around 269 bucks. It's a good little mic. Is it the best? No. Is it something I would use again? Yes, depending on the situation. There was one night shot that one night scene that we had no choice but to use this mic, because the other mic that I'm gonna talk about a bit minute didn't have a blimp or anything else like that. So we use this mic and I was kind of scared. I was like, Man, this is kind of low, but we we worked with it. And I was so prising Lee amazed at how good the sound work because we pumped up the levels a little bit, made sure that that mic was a little bit closer than normal to the actors and it sounded amazing. So again, it's not always the quality of the of the mic, it's really how close you can get to it. Of course, a good mic always helps, which is what I'll talk about in a second with the next mic we use. But it's always about how close you can get to your subject. Now the mic that we used I'm going to say about 90% to 95% of the time on this movie was the road and T three, it is a hyper cardioid mic in the course they'll teach you more about what cardioid and hypercardioid is. But understand that this mic is built for dialogue it is it has a very nice range of where it can pick up audio and it when I plug this in only ever using the n to the n t three. When I listened to the audio different I was like oh my god, it was amazingly different. And it was so so good and we ever since then, the rest of the movie was recorded in that it was really really amazing. And it's only 269 bucks as well. So really the best bang for your buck if you're going to do interior dialogue. This mic is awesome. Now, again, you can use this mic exteriorly with a blimp but I'll talk about blimps in a minute. Now if you want to get a shotgun mic, a little bit higher end shotgun mic I don't have this one. But I hear it's really good as the RODE NTG four which is basically the one level up from the NTG two and that one is a plus shotgun microphone, it's 369 bucks. I hear nothing but good things about this mic and I definitely would suggest that if you want a good shotgun mic again a little bit more expensive than the the mics that I use but again, if you have a little bit extra cash, it's a good investment to have. Now one mistake that we did make and it wasn't a mistake we just didn't have the equipment and the day is when you plug it when you put one of these mics to the boom pole you are if you don't have some sort of shock mount on it. Anything that that boom guy does a holding it moving it clinking it that mic will pick up so there was one scene that we did which we actually deleted that scene out of the movie didn't work that that's the one scene in the movie that we decided to cut which worked out great not because of the audio but just because it didn't it was it just didn't work for what we were trying to do with the movie but we didn't have this shock mount and that shock mount you could hear a little bit of like this clicking and you know pounding a little bit just by him moving his hands you heard everything so you definitely need a shock mount the one I suggest is the road s m for microphone shock mount for all the NT models so it will work on the NT three and T 425 models. It's perfect I put it on never had a problem again it's 50 bucks 4995 also by the way guys road has not paid me a dime to do anything that I'm talking about here. This is all my experience I'm just relaying good information from for a good quality product like I said with all the on the black magic episode. Black Magic hasn't called me or any other cam tree and those guys never have contacted me nor have they been paid to promote any of this stuff. This is just my truthful honest opinion of these products that actually worked for what I did with this as mag so the the road SM for shock mount absolutely without question can't do without it, you have to have it. Now there is another option called the movie kind of camera shoe shock mount which is great that it's great for a shotgun mount as well. And it works for the NTG two shotgun mic, it's only 1295. Now again, when you buy these cheaper brands, the rubber bands may break or something like that, so you have to be careful with it. So you might want to just invest in a little bit higher quality with with the road but If you're under the and I bought this one too by the way, this is the one I use for the N gt two, mic. Definitely something you can use mo via MOV Oh, and I'll put a link of that in the description as well. We'll be right back after a word from our sponsor. And now back to the show. Now, the One really cool thing I did get and I did use on occasion is the road PG two pistol grip shock mount version for shotgun mics. Now what this is, is basically it's exactly what it says a pistol grip that you can put, you can either hold it by your hand, and use it like like a pistol, or you can put it on the end of a shot and have a shot, a boom pole. And that way you can actually go in close and it's really cool. I mean, you'll see pictures of it in the show notes. Really cool. It's 7250. Now what I did, because I didn't have the mount that I needed for the NT to actually cut it physically cut it so I can fit a wider the wider mic which is the the NT two, but it worked fine and it was great and I could still use it for the shotgun mount. That is one I would really recommend you guys get as opposed to the other shock mounts. This one really is excellent. It's a little bit more meaty than the other shock shock mount you have to worry about rubber bands or anything like that. So what I would like to discuss now is the dead cat. Now, I know that sounds mean but that is a technical term. It is a dead cat or dead wombat depending on where you are in the world, but here in the US we call it a dead cat. Now a dead cat is basically a wind screen. It's something that you can toss on to your microphone to if you're outside to get rid of all the wind because without a windscreen or a blimp, and I'll talk about blimps in a minute. You will you will get all the sound of the wind hitting your mic and it's just horrendous. This little this little dead cat that I got which is the road Ws six Deluxe shotgun mic windscreen it's 5890 now guys that really the outside external external scene that we did which was night windy a lot of people this is the only thing I had had that in the end to shotgun mic, which was my lesser of the two mics I was really worried really scared and oh my god, this combination was amazing. It really really worked wonderfully. This dead cat is really really great and it works great with that that microphone so definitely if you're going to be outside, you might not have to invest in a blimp this might work if you're going to be using a shotgun mic and do a lot of exteriores you can just do the shotgun mic with the with this dead cat or the deluxe shotgun microphone windscreen as they call it. And finally what we did not have on this entire shoot wasn't blimp I did have a blimp on the very first day but it broke so we didn't use it that's why I started looking for this dead cat windscreen instead but generally speaking any good audio kids gonna have a blimp so again, it depends on the kind of movie you're making, but I didn't have one but you should probably get a blimp a good one at that. So the road road makes a good blimp called the road bumper blimp with this suspension system inside of it and basically a blimp is something that just covers up the microphone again to protect it from wind and also sustained does a nice suspension of it so you don't hear any of that clinking and clanking and things like that really really good little system as well you could find this is the one thing I did find out guys if you go cheap on a blimp, and by the way, 298 is super cheap, they go up to 1000s of dollars these blimps It's kind of crazy the pricing. So rode is probably the cheapest good quality when you're gonna find I did purchase one for probably like 120 bucks on eBay, from China. And it It broke on day one and we barely got it to work and we were barely able to use it on that day. So you know, be careful Be careful when you're buying this kind of equipment because it's really sensitive has to be good. Now you also should buy a dead cat with it, which is a windscreen that you can purchase separately to put on top of the blimp and then now yours protected from the wind as you possibly humanly can. So that is the kit guys that is as simple as it is you will find all the links to everything I used in the show notes at indie film, hustle calm for slash 101 but the one thing I wanted to talk to you and I've talked about this product on the show before and I would not and I repeat would not have been able to do this film without it in a timely fashion. It's called pluraleyes. Now pluraleyes did give me a evaluation copy. So they did to be in full disclosure did good gave me a free copy of this so I can use. But if I didn't like it, I wouldn't say anything about it. So it is amazing guys, I cannot explain to you how remarkable it is, you literally just drop your audio, drop your video into its program, you can actually have it as a plugin for other editing programs like Adobe Premiere, and so forth. But they have their own standalone programs, which is what I use. So you literally just take your audio file, dump it in, take your video file, dump it in, and it doesn't do it by timecode. It does it by the waveform, so you literally just hit sync. And by some sort of magic that I still don't understand. It syncs it up for you perfectly. I've yet in all we didn't have one problem sinking audio in all of this is Meg. And since then I've used it on other projects of mine, I've never had a problem it is rock, frickin solid, guys, it's awesome. Also, I'll leave you a link in the show notes as well, where you guys can get it's really affordable, I think like 299 bucks, but my God, the amount of time it saves you it is mind blowing, absolutely mind blowing. So that's how I was able to use an external recorder audio recorder and sync it up so quickly. I mean Quickly, quickly, quickly, quickly. In for this is Meg from the Blackmagic. So definitely check that out. Now I hope this episode has helped you guys out a bit. As far as audio, there's a lot of research I did to get to where this is to get to this podcast. So I hope, my research and time and kind of just being a guinea pig or crash test Tommy, if you will, for this process has helped you guys a bit to go out and get go out and make your own movie and go out and make it without the fear of all I need to hire a big audio guy. And again, I'm not saying you don't need audio people. Yeah, definitely do, I would love to have one. Like I would love to have a lot of things on this project. But it all depends on the kind of project you're going to do. And when you're starting out, you got to do everything DIY man, you got to do as much of you as much as you can. But now it's super affordable to get really high quality audio. So for under 800 bucks, you know, under 800 bucks, 2000 bucks, you can get a whole audio rig that will work for you for multiple movies, multiple projects down the line, very, very affordable, definitely something I would suggest you do. And even if you don't have an audio guy or sound guy, if you have a sit down scenario, if you have a sit down scene where people are around the table, if you have interview situations, you buy yourself a C stand or a mic stand of some sort and you can plug all this stuff into it and let it sit off to the side and just hang it there and you literally don't even need a sound guy for certain scenes. What I suggest a sound person or somebody in the boom absolutely can they can follow people and do things that that stand cannot. But again in a pinch that works as well. So again, guys, I hope this helps you guys out a lot. Of course head to the show notes at indie film, hustle comm forward slash 101. Now, guys, don't forget that until Thursday, end of day Thursday, we are still giving away one free month of the indie film syndicate for you guys to check it out. So all you have to do is go to obviously the show notes or you can go to indie film hustle.com Ford slash i f h 100. And they'll give you one free month they'll take you right there. The code of course is what if h 100. For whatever reason if the link doesn't work, but it should work fine. Click on that link, or go to that website and you get one free month of the indie film syndicate. And you guys can check out all the great content all the Great Courses be part of the Facebook group that is growing. And it's there's a really great little community of filmmakers helping each other out asking questions and it's really really cool and wonderful and I really wanted to give you guys an opportunity to check it out. So again indie film hustle comm forward slash i f h 100. Now a final note guys, I'm giving you an update on this as Meg. We are in Final Mix this week, we are getting everything ready for the Sundance the Sundance submission date, which is at the end of this week. So we're rushing going crazy and I'm still with all that sitting here right now recording this episode for you guys. This is how much I love you guys. Anybody else would have just said hey, you know Screw it. I'm just gonna take the week off. I got too much to do. But I love you guys. I love the tribe man. And I got to keep giving you guys as much information and inspiration as I can. That's my job. So I want to try to do as much of that as I can and still get this is make ready for Sunday. So we we it sounds great. By the way. We did ADR last Friday with Julie. It looked great. sounded great so far. Chris Velasco is my composer on this. He also was my composer on red Prince's blues. Red princess blues Genesis. And if you want to hear his interview, just go to any film, hustle calm for slash, zero 82. But it will be in the show notes as well. So I cannot wait guys cannot wait to get this out into the world. And you guys to see it. As soon as this is done and put in the can, I'm going to be working on a movie trailer for this, which will be the first time you guys will see anything about the movie. And that's going to probably be in at least four to six weeks. Give me some time to get it all together. But it is it's going to be exciting and and then let's see what happens, man, we're going to go on this trip together. Let's see what happens with this little movie that we started in April. And we're finishing it basically in September. And let's see what happens. Let's see what happens with the whole process with the film festivals, how it's received, how we distribute it, and all that kind of stuff. So you know, I'm glad you guys are on the journey with me, man, I really am. And like I said before, if it wasn't for you guys, I don't think I would have the gumption to get off the ground and do this is Meg. So I did a lot of it just because I wanted to help you guys and show you that it can be done. So hopefully I'm inspiring a few of you guys out there to go out there and tell your own stories and make your own movies. All right. By the way, if you guys have not had a chance to go check out some of my older work. Some of my short films which I now have on Amazon Video direct, head over to indie film hustle.com Ford slash Amazon, it'll take you directly to Amazon Video direct where you can actually watch for free if you have prime, read princess references blues, Genesis, sin and the movie that started at all for me which was broken, which is now going on 12 years old. But you can take a look at it and see what we were able to do back then. And if you like it, please leave me a review. It really helps us out a lot. And I'm going to be doing a future episode on how you know how much money I'm actually making on Amazon Video direct and show you some stuff when I do a whole video on that as well as a podcast explaining the process of what it took to get it on there. And all sorts of cool stuff about Amazon Video direct. But if you want to check it out, see what I did and let me know what you think. So keep that hustle going. Keep that dream alive and I'll talk to you soon.

YOUTUBE VIDEO

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IFH 100: Aaron Kaufman – Producing Robert Rodriguez & Directing James Bond

I can’t believe we’re here: Episode 100! This is incredible!

Well, the first IFH Podcast episode went live in September 2015. That’s a short time to be able to produce 100 podcast episodes, but what can I say I’m a hustler.

I’m so glad I finally got around to launch Indie Film Hustle because the podcast has done wonders for my brand, my career, and my life. The results were far beyond what I had ever imagined.

It allows me to reach more people than I could ever do with just my blog alone, and at the same time create a much deeper connection with them too. Beyond that, it has opened up doors to my filmmaking career, keynote speaking opportunities, potential book deals and more.

THANK YOU IFH TRIBE!

Without you, the Indie Film Hustle Tribe, the IFH Podcast would have never reached episode 100 or become the #1 filmmaking podcast on iTunes! I owe you guys so much, and that’s why I’m extremely excited for the next 100 episodes of this podcast.

If you enjoyed this episode or any of the other of the 99 episodes of the podcast, and you have not left a rating or review yet on iTunes, I would really appreciate an honest review and rating from you. It’s one of the most important parts of the ranking in the iTunes algorithm, but more than that, it’ll show future indie filmmakers that this is (or is not) worth their time.

To quickly leave a review, open up iTunes and search for Indie Film Hustle Podcast and then leave a rating and review as shown below. You can do this on your mobile device as well, and even if you’re not subscribed, and even if you listen on another platform – this is where I’d love your review.

untitled_8

This Weeks Special Guest – Aaron Kaufman & Brian Levin

In this special episode of the show, I have a chat with Aaron Kaufman. Not only was he Robert Rodriguez’s producer on films like Sin City: A Dame to Kill For, Machete and Machete Kills but he also directed a film called Urge starring James Bond Legend Pierce Bronson.

aaron kaufman, Urge, Robert Rodriguez, Sin City: A Dame to Kill For, Machete, Machete Kills, film producer, film producing, producing, indie film, filmmaking, indie film hustle

via Urge, 2015

I grilled poor Aaron on all things, Robert Rodriguez, working with big stars, dealing with studios with $50 Million+ budgets in the balance and much more.

We also invite later on the show one of Aaron Kaufman’s producing partners, Brian Levin, from their new film Flock of Dudes starring Chris D’Elia, Hilary Duff, Jamie Chung, and Ray Liotta. I had a ball speaking with these guys. 

Here’s to the Next 100 Episodes!

Thank you all so much for your support! Here’s to the next 100 episodes! If you have any guest suggestions, please feel free to leave them in the comments!

Keep that hustle going, keep that dream alive and I’ll talk to you soon.

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Alex Ferrari 0:00
I like to welcome to the show Aaron Kaufman man thank you so much for reaching out to me man I'm excited to have you on the show.

Aaron Kaufman 19:42
Yeah, it's I really like your show. Thanks so much for having me.

Alex Ferrari 19:43
Thanks, man. How'd you find but just out of morbid curiosity, how did you find out about me or like

Aaron Kaufman 19:50
No, I mean I actually really love that there's this sort of podcast community building. You know, I like like john Auguste show great mazes. Great. You know, obviously MPR does the business. But if you look up if you google like that, you know the good film, podcast, you come up on those all the time. So once once I started getting into those, I was like, what else is out there? And that's kind of how I came across it.

Alex Ferrari 20:13
Yeah, there's a lot of great filmmaking podcasts out there, and they're building more getting more and more, there's a bunch more and more coming up every day. So it's just such a wealth of information. I mean, such a wealth of information,

Aaron Kaufman 20:23
which is great, because when I was when I started, there was not there was nothing Oh, yeah, you would, you would like look, you would have to go to like the the dove. Whatever that guy's name is stuff. Simmons. Simmons. Simmons, weekend course.

Alex Ferrari 20:36
Today, uh, today film school? Yep. And I actually had Doug was number in my eighth guest. He was on show number eight, and he's still exactly the way you remember him.

Aaron Kaufman 20:47
I only only remembered a couple things. One, I remember I only went because I was told and I don't know that this is true, because I haven't been able to confirm it. That Quentin Tarantino in blonde to his Yes, yeah, Will Smith. But I know quintard you know, and I asked him about it. And he really did get me. I don't know that it's true. Like he's sort of looked at me confused. It's I don't actually know that he that that's true. I don't know for breaking the story here. But Wow,

Alex Ferrari 21:09
It's so so that's been this big. That has been his big calling card for the last two decades.

Aaron Kaufman 21:14
It's possible, but I wasn't able to confirm it. And then to I'm trying to think about the the advice at the time. And the biggest piece of advice I remember Doug giving was that you got to treat your actors. Well, you should cut the bagels beforehand, for the actors don't have to cut the whole mix.

Alex Ferrari 21:33
That's actually quite great advice.

Aaron Kaufman 21:36
I've gotten in the position I'm in today.

Alex Ferrari 21:39
And the other great I had a great piece of advice from an old dp when I was on set once and you know, I was on an indie It was like a small budget, you know, music video or something. And the producer came I ever was what's for lunch? And the DP just turned to me and said, Oh my god, they're spinning wheels of death. Do you know what spinning wheels of death are?

Aaron Kaufman 21:59
Is that vaguely that would bagels? No, those are pizzas. Oh God, because there's no protein. And it's all it's all bread.

Alex Ferrari 22:04
It's just all bread. And it just slows the crew down. And it's it's just cheap food, you know, generally speaking, so you'd never want to feed your crew. Now, if you can help it maybe once in a blue moon, but if you can

Aaron Kaufman 22:16
Grab services, my specialty.

Alex Ferrari 22:20
So how did you get into the crazy world of filmmaking? Man? Wow, I

Aaron Kaufman 22:23
Always wanted to I mean, since I can remember, I don't really I don't really have other interests or other talents or, or anything like that. When I was young, no, it was I guess, 1314. And I wanted to, I think I saw do the right thing when I was 14. And, and that was and I was like, blown away. Because I didn't before that I really know what a director really did or was and I think Steven Spielberg was probably the only other director I was aware of. And then what was cool was Spike Lee actually wrote these books. I don't know if you ever I don't know if you ever saw them or not. Yeah, they they're great. In fact, I think they still are great. But what was cool about it is he kept these journals. And he published them. So like, Robert did it like Robert did? Yeah. But it was before Robert. And actually, I was surprised when I met Robert, initially that he was a big fan of those books. Because I didn't know anybody else would love them. But like she's got to have it. School Days and do the right thing. And then I think he did them. He did them for a while. I think he did them all the way up to Mach max. Oh, wow. But yeah, but what was cool about him was he really kept a journal. And a lot of the questions I had like, what the fuck does a director he answered those himself, you know, we're like, what is this? Or how do you do this? Or when do you do that? Or how much should this cost, and he literally has an image, if you read the one for her, she's got to have it, he literally moved, he like, rented a editing, you know, flatbed and moved it into his studio apartment. And he's writing about trying to figure out how to how to work, you know, so he, he really started from that point. And because there's when you read film books, normally from like, we read the books of great directors, it's always like, I was born. And then when I directed my first feature, yada, yada, yada. They're like, Whoa, what happened in between? Like, you know, how did you how did you make this movie? You know, how did this happen? And so his was the first I'd read where he really got into the nitty gritty. And then from there, I was really off, but um, it took me a while I was I spent a lot of my 20s doing other things. But when I was, I guess about 27 or so, I had my first job in entertainment, which was, um, I may be a little older. I was 28 maybe. But I started working for Chris Blackwell, at Palm Pictures, which was the company started after after Island Records, and that was my first exposure. And that was great because I got to touch, you know, everything from music to film. He was even doing some really early online stuff at the time, and so it was is a great place to sort of start learning a lot about the business and then from there it's been step by step you know trying to produce and then eventually producing films and then eventually working with Robert Rodriguez and then directing and then talking to you

Alex Ferrari 25:15
so since you bring Robert up on by the way, but I'm just gonna step back for a second for all the kids in the audience a flatbed is how you used to edit film and that there's this thing called film that that you shoot movies on and if you guys haven't seen it she's got to have it if I'm not if I'm not mistaken that's his first feature right? That's his first one yeah, so she's gotta have it was kind of like some kind of great no it's an amazing I remember seeing it in film school and then during that time because it was she's got to have it is one of the he's like he was at that he was at that moment of time where all the independent the big independent movement started right before Quentin and mariachi and clerks and and sex lies and videotape. It was all during those like late 80s, early 90s and the the independent explosion and spike was right there, which he's got to have and he's one of the first guys to come out the gate.

Aaron Kaufman 26:09
Yeah, I saw that in high school. And then because I saw I think I saw do I think first and then went back and sorted out the mood. Yeah. But But then, I remember like hearing about the Sundance Film Festival for the first time when I was in maybe 11th grade. And Steven Soderbergh. And then, you know, the whole Quentin Roberts thing happened after that, and that was when I mean there was such a vitality now. That's fine that it's it's almost a bummer now. Because you know, that's the it just, it's it's that time I you just not gonna have another time like that. I think in the foreseeable future.

Alex Ferrari 26:45
It was like it's basically like the 70s like, you'll never see a run of movies and directors explode like they did in the 70s. It was just a different time. You know, having Scorsese to taxi driver and EZ rider and the godfathers and jaws and all these kinds of guys just blow up. Same thing happened for the 90s that that little early part of the 90s, late 80s, early 90s of that independent explosion came out. Yeah, it's and it's something that I don't I think there's gonna be something like that again. But it'll be different like now, but I just there's just so much now.

Aaron Kaufman 27:18
I thought in the early mid 2000s, I thought you would see it because there was that like Michel Gondry? Yeah. Oh, God.

Alex Ferrari 27:27
Yeah, the commercial guys. Yeah. And Mark Womack, and

Aaron Kaufman 27:29
those guys ensure and all those guys, yeah, Chris Cunningham, who actually never has still not made a feature.

Alex Ferrari 27:35
But did Chris cut did Chris Cunningham do inspector get? No, that's David Kellogg.

Aaron Kaufman 27:40
Yeah, I think I think Chris is still not made it but he's crazy. He's amazing. Those big short videos.

Alex Ferrari 27:46
Oh, God, amazing stuff. Amazing.

Aaron Kaufman 27:48
And so that was sort of I thought, you know, obviously, we got some, you know, Mark Romanek, and we got out of out of that time, but that's like the last sort of movement of any kind. I think you can probably add Sophia Roman Coppola tonight as well. But but there hasn't been and I was always thought even back then, because Palm Pictures owned a magazine called rez magazine, which was started by a couple guys in a friend of mine named john schoolies. And they were really early to the digital world, you know, this was like back to, you know, be really, in 2000 2001. And I really thought that that, that the digital would bring in sort of a new wave because now there's all these people that have a voice that can now make a film. I mean, I I'm old enough to remember taking film courses that we had to we because we're dealing with film short answer millimeter, well, not only doing short ends, but where you would direct a shot, and then you would move over and the next person because you're because you're dealing with the you know how expensive film is now it's like, people can do stuff on their, on their phones. I'm waiting for that crest and that wave of sort of new filmmakers and and I'm sure they're, they're here, they're, you know, you're in, in spots. But there hasn't been like a movement of brand new filmmakers that come out

Alex Ferrari 29:10
of that. And I feel and I feel that and now we're, again off a little bit off the subject, but I'll say this one thing, and then we'll move on, because I feel that that there is a lot of talent now and you can see it and there's these kids who like that, like oh, I already made my first feature 14 I'm like, you know, go screw yourself. Now. You and me are like john sonova, you know, and I love it. I know I love it, too. I love it. But I'm like, I wish I just haven't.

Aaron Kaufman 29:34
It just hasn't. There's a lot of stuff being created. But I don't know that there's a lot of you know, there isn't the voices per se. Right to to support

Alex Ferrari 29:45
right. And also, I think the other big aspect is even if there is some good work out there, trying to break through the noise. You have to have a marketing degree. You have to have an audience you have to have so many different things just to get noticed. Sometimes it's your time It's really, really tough to, to break through as opposed to the early 90s. Like clerk like Kevin Smith said, He's like, if I show up with clerks today, I would never get no one would even look at me.

Aaron Kaufman 30:11
And I said, Is anything about the movie that that is integral to me? is Larry Clark kids? Oh, I think about that, because that was at that moment, especially in New York. Oh, every everybody of my generation. Yeah, that's their, you know, that's their American Graffiti. I remember he says, about our generation, but that movie today, I don't, you know, it would be tough to get that movie, a digital release. You know, like it getting any kind of real support around a digital release for it would be difficult. It was it was difficult. Again, you have something like, like Shaun Baker, who did tangerine, you know that that pops out. And that's interesting. I just, I'd like to, I'd love to see more stuff like that, where, you know, you're, you're seeing people use new technology in different ways.

Alex Ferrari 30:59
Yeah, exactly. Exactly. So let's get into the the question you brought up or you brought him up earlier today, you work with the legendary Robert Rodriguez, how did you get involved working with Robert,

Aaron Kaufman 31:11
I've worked, I worked I worked with Robert from, I guess 2009, up until about 2015. And was left to direct my first feature, but I, I had talked to Robert a few times. And I guess I had tried to pitch him projects, which when I got to work with him, I realized how futile those times was like, cool. I'm, you know, I'm trying to pitch Robert Rodriguez. And maybe we'll do it and then I realized work with him like, Oh, I'd never never really had a chance to mostly because he he really generates so much of his of his work by by themselves, which is what makes them super special. But um, but eventually I kind of asked, you know, what was it that you if he wanted to do, you know, and he was in a bit of a transitional period after Grindhouse, and but he's still he still wanted to sort of explore that, you know, Ryan house and met with sort of, not the response that they were they were looking for, I think, I think he still felt like, man, there's something there. And he just didn't want to, you know, kind of move on and admit defeat. And so we talked about machete, he said, You know, I have this sort of 40 page outline of what I want to do. And I'd like to make it into a feature. And I immediately was like, great. Yeah, I mean, he I knew machete I remember that was the first image that comes up on the on Grindhouse, and the just like, like I was, I was in love immediately, because it was just everything I had grown up with, and it was all distilled into this, this, this trailer, and it's kind of masterful, and so I was I was in, you know, like a, like a cold number. Right? You drank the Kool Aid. So I was like, whatever. Yeah, it was like, I will kill I'll do whatever I have to do to get this done. And it was, um, it had an interesting path where, you know, I went down to Austin, and I got to see troublemaker which he had built, which was his own studio, which he had had from Spy Kids on. From like, 2000, I think are on he had this studio, which was like a decommissioned airport that they used to use for the governor. And he now had his own green screen his own soundstages upon everything. Yeah, yeah. And it was it for me. I was once I saw that it was it was oh, you know, I was I was I was like, I'll figure out how to how to move down here and work here because there was just nothing. There's no there's no equivalent You know, there's really I mean, maybe maybe Peter Jackson and maybe George Lucas right. You know, as far as having your own fiefdom but but he is was it was just outrageous, you know, and then also, I'm, I'm a real fan of old. I really love anything that's kind of old showbiz. And there was kind of even though we're in Texas and it was 115 degrees or whatever, it was down there. It had kind of an old showbusiness feel to it because you had you know you had your costume department and you had your you know, this department and you had makeup inherent and everything was set up and he had a staff on board and all of his staff were like really film nerds you know they really were focused on the craft and so it was just amazing and I we initially were going to put machete together as a small sort of direct video product and his remember Robert really was like look the only thing that you know has to stay constant is getting trailer has to play we should of course Yeah, well you say of course but you know, there were other people that would have made this movie with him and there's other people that would have financed this movie with him but they were like great get Antonio Banderas to play machete and we're you know, we'll give you $25 million right and and he really stuck to his guns It was like no machete is Danny Trejo Dini trail is machete there's just you know, there's just no two ways about it. And I said yeah, to me, I thought the same way course. So I remember, it was funny. When we first sat down and we were in Austin. I remember two things distinctly one was we called Danny Trejo and he was like, I'm gonna call him and let him know, you know, because this is the first time Danny was ever the star of a movie.

Alex Ferrari 35:16
Right? He's always been he's always been the he's the character actor.

Aaron Kaufman 35:19
Oh yeah, it's really interesting. I know people catch it. But if you go and look at machete, what's interesting is we we went through other movies that that Danny had done, where he got killed by the main star, and he had been killed by Steven Seagal a number of times. You know, he gets killed and he, which he did with Robin. Yeah, so we started going and populating the movie with people who he who had been killed him in the past, and now puts

Alex Ferrari 35:46
it on the screen. That's brilliant. That's actually quite brilliant. It's

Aaron Kaufman 35:48
actually it's actually the only time Steven Seagal little trivia. One time Steven Seagal ever dies on screen is in Michigan. And I remember that was a big deal on set that day, but it was just cool. You know, he was top of the call sheet and it was great. But Robert calls him Clinton down. And I guess he was in Louisiana shooting something. And, you know, we're like, great, we're gonna do it. He was so excited. He was so great, which he is he's actually just a really lovely guy. And, and he says, He, I asked them, I said, Well, what, you know, what are you shooting now? And all of a sudden, he pauses. And you hear him open the door to his to his trailer and yell out to somebody, what's the name of his movie? And the person tells you back whatever it was, I forget actually what it was. But he comes back and tells me and Robert and I were laughing zone like, with Danny, you don't know the name of the movie that you're starring in? And he goes, man, I work

Alex Ferrari 36:46
Oh, Does he ever

Aaron Kaufman 36:48
stuff but but he's a great guy. And so that that was sort of the beginning but but what ended up happening was he had such a good vibe about it, the project and people were so supportive of it, that all of a sudden, we're starting to get inbound calls from from people saying, you know, I would do something on this movie, or I would, you know, come down or I would do this and, and Robert, really, to his credit created such an environment down there, where it was really fun for people, you know, so it wasn't like, Hey, we're, you know, we're shooting this in Bulgaria, we're shooting this, whatever it was, like, come down to Austin, the way Robert shoots and get you shot out in three, four or five days. Yeah, I

Alex Ferrari 37:22
was gonna ask you, I was gonna ask. And I know a lot of people always wonder about this, I know the answer. But I want you to kind of tell the audience is how he's able to get this amazing cast, like he gets these these amazing, like a listers to come in and do big parts in his movies. And you look at SimCity, or even my chapter, how does he do it? So please explain it to the audience. We can?

Aaron Kaufman 37:42
Well, yeah, I mean, I think the real the first answer is that, you know, they're fans of his work. And, and I think that, you know, people look at his movies, and they think, you know, there's, you know, john No, the Johnny Depp has ever looked as cool as he has in movies ever looked as amazing and she's looked in his movie. So, you know, for people, it's not that it's, you know, if I were an actor, I would want you know, I would want him to do my posting like, it's true, great sees, he creates these iconic images, you know, but I think that's one level. And then I think the other thing is that he has created an environment down there where, you know, you're going down to Austin, which, you know, for a couple days is a is, is really a great fun place to be, he has this environment where you're not really being, you know, you're not being hassled in the way that you are, but he also creates this thing where, you know, it's and I've tried to keep this with me, it's pretty down to earth, you know, he doesn't really like the whole hierarchy, you know, he likes when people hang out on set, he doesn't really love when people are just in their trailers the whole time. And he fosters that kind of environment where, you know, he's, he's got easel set up with paints and stuff and an artist, so that actors can be, you know, painting portraits and stuff while they're while you know, while they're waiting, instead of being back in their, in their trailer, it just creates like a really artistic and, and really creative environment. And that's when I really started to, I mean, of course, I always knew the importance of the creative, but he really drilled into everybody that it was kind of the only thing that was important. You know, like, it doesn't like, like being creative, being able to express yourself, even if you're not an expert. If you're not an expert painter, you're not expert musician, but just the fact that you're taking your expression and putting it out there is going to make it interesting. That's a really interesting thing. I think for creative people like actors, that's very attractive. And so looking for that opportunity there, they'll come down and then also organizationally, he really knows production very well. And so and he knows editing very well which I found was was very interesting in the sense of he knew that you know, he would know exactly what he needed from someone so he didn't really need to shoot a whole lot outside of what he needed. You know, he'll stop somebody in the middle of something that's okay look, I'm cutting here, so just take it to here. And he so he knows in his head exactly where the cuts are, as he's shooting and it makes it a lot easier and more efficient. So He can shoot somebody out in three or four days. And that's something I've seen him do quite a bit. So the it's, you know, it's him, it's often and it's also that, you know, they're not coming down for 10 weeks, they're coming down for, you know, four days

Alex Ferrari 40:14
right now. And that's like producing a movie like machete and Machete Kills is it as crazy as it is looks like on screen,

Aaron Kaufman 40:23
it's, I would say no, in the sense of we, I mean, I walked into an environment down there, which was pretty, they were pretty well oiled team to begin with. And then my philosophy on things, you know, I'm not a yeller screamer kind of drama person, you know, I like when things are pretty easy going. So you would actually be surprised on the set on our set, how quiet and how sort of efficient it is. I mean, we have a lot of fun. And a lot of the, you know, the stuff that we're doing is, you know, like I would get to go to so there were days where like, I would come to work on Monday, and we were blowing something up. And then the next day, you know, machete is we're trying to figure out how to how to rig a scene where he's pulling someone's intestines out. Yes. So you know, your, your job is definitely not dull. But there's there really wasn't a lot of like, you know, the set itself ran ran like a pretty well oiled machine. And even actors. And even actors that were, you know, known to be difficult on other sets, they tended to be in a different mindset when they came down to work with us. Because they, they, they kind of knew that there wasn't room for the shenanigans. So people were generally on their best behavior when they when they came down, and they enjoyed the

Alex Ferrari 41:40
process. Now, let me let me ask you a question, how this is just a side tip. And of course, you can't name names, but I'm sure you've worked with difficult actors in your, in the past? Yes. What are some tips that you would give a director who happens to be dealing with a big personality who's just acting up or just being a brat? or things like that on a set, especially when the personalities are big? Well,

Aaron Kaufman 42:05
it's a good question. It's not a it's not a easy question to answer. But, but I'll answer it this way, for first and foremost, if you're a first time director, and you're getting a chance to work with talent, even if they're the greatest people ever, but there are big talent. It's it's intimidating, you know, so there's a lot of that that's going on, I would say the first thing to do with people that are difficult is to really take a beat before you react, write a don't initially take it personally, because that's what everybody does, you know, when it's like, Okay, well, I'm going to be offended, and I hate him. And now he hates me, and now, and then this just develops into, you know, terrible this. So I wouldn't, I would say, you know, take a beat, and ask yourself, why is this happening? Right? Because there are a lot of times where you have an actor who doesn't feel comfortable, right, you have an actor who doesn't feel like he's getting enough direction, you have an actor who's self conscious, who doesn't really feel confident about the scene. And I would say, a good half of the time, that's where the sort of bad behavior is coming from, is that and if you can address those things, you'll see that change and, and that's something you have to learn the other 50% of times, you might just be dealing with people that are terrible. People,

Alex Ferrari 43:15
and why in Hollywood know

Aaron Kaufman 43:17
it, but it happens, right? And so if you, if you take a beat, and that's your deduction, you know, the one thing you need to be able to do is you do have to maintain control, a lot of a lot of ways, that's your job as a director is, you know, just being at the helm. And, and, and being able to say, okay, you know, this is, this is my set. And this is how we're going to, we're going to do this. And so you can do have to do that, my suggestion is that you wait for those moments, and then you bring it out when you have to bring it out. Because it happens, you know, you have an actress who woke it out of her trailer or takes too long and she's eating into your time, you know, there are the times where you have to go to their trailer yourself and handle it. And that's, that's something I would recommend is you know, there are a lot of ways to kind of avoid confrontation because you can have your your ad do better, you'd have your somebody else to one of the best things to do is to try to handle it yourself at times, because there's stuff that they'll pull with. If you have somebody who's a problem person. There's stuff that they'll pull with, you know, with other people on the set that they won't necessarily pull with the director,

Alex Ferrari 44:21
or the producer for that

Aaron Kaufman 44:22
matter. Yeah. With that being being the director has a lot more weight than being a producer.

Alex Ferrari 44:30
Now, did you ever hear the story of Frank Oz and Marlon Brando?

Aaron Kaufman 44:34
I have it's actually one of my favorite where he where he said, I'm not one of your Muppets,

Alex Ferrari 44:39
right? Yeah. You can't wait for the audience. This Frank Oz who's a really great director, and also the voice of Yoda. And also a voice of I think the Muppets he was he was a puppeteer.

Aaron Kaufman 44:52
He's a Dirty Rotten Scoundrels, which

Alex Ferrari 44:54
is, oh my God. He did yeah, I mean, he's He's really good. He's a really good director. And he was Directly movie called the score if I if I remember correctly. I also think that we're Norton, Edward Norton, Robert De Niro and the late Marlon Brando and Marlon would not allow him on set. He had to direct from his trailer and the only way he would talk to him as if Robert De Niro was it would would be the middle person yeah and I guess because he was Marlon Brando he got away with it like because yeah,

Aaron Kaufman 45:23
I mean I you know, it's interesting I always heard those stories and then obviously the Island of Dr. Moreau stories oh that's hilarious where he had like a ice bucket and he insisted on wearing in his head yeah during the scenes and and all this other stuff but what's interesting is if you that documentary that that that guy Steven Riley did this movie Marlon if you watch that and it's it's interesting because you you get a real feel for Brando that he a lot of that the torture a lot of the bad behavior quote unquote that he was that he was guilty of a lot of it a came from the fact that he was bored you know that a lot of times just the the Act was he just wasn't finding enough to get him that excited. And to that he was trying to bring something interesting. If you go back and watch the Island of Dr. Moreau like if you watch the documentary about a couple that was called, but it just makes Marlon Brando look like a monster. Then you go back and watch Don Island Dr. Moreau and you go hey, this is not a great movie. But But what's great about it is everything weird that mark Brando is doing

Alex Ferrari 46:29
he's trying to do something basically so

Aaron Kaufman 46:31
I don't exactly I've forgotten exactly what the where the rift started between him and Frank Oz but obviously he got to a point where he was just like, you know, I don't trust this person and he's gonna be a monster and he was of a mindset that it he wasn't worried about getting work in the future. He wasn't worried about anything. He's Marlon Brando. Yeah. So so that's that but but yeah, the Muppets story is is is is hysterical, but Frank Oz to me he's actually done a bunch of cool movies. And and I I've never met him, but I've heard he's a really nice guy.

Alex Ferrari 47:02
Yeah, man. And he's for god sakes. He's the voice of Yoda. I mean, seriously, I mean, that'll that alone gets you drinks wherever you go for the rest of your life, I think so you also worked on another little film called Sin City the sequel to Sin City with with Robert What was it like jumping into that that seat? Because I mean, Sin City was a game changing movie it was like you know is iconic what Robert did with the first one. So to come back and do the second one How did that feel? And how what are some stories you could tell me

Aaron Kaufman 47:34
super scary. Really scary. I mean, I when I started working with him, obviously I was a big fan of really all of his work. Really everything Robert had done including the Spy Kids movies, and but obviously since it was just such a landmark movie and the idea of getting back into that world and you know, continuing the stories because I was a big fan of the comics. In fact, that was one of our first conversations that kind of hit it off with Robert and I were not about Frank Miller but about Frank frazetta. And you know, the those conversations where I told him what a big fan I was and we started talking about that I think he cared way more about that than any knowledge that I may have had about about film or filmmaking. And so the I was a huge Frank Miller fan and the idea of going back and some of the other stories that I knew had been written and not published to bring those into you know make those a movie out of those was just so interesting. And you know, so I wanted to make it I won't get into the whole the vagaries of it all but the just the rights and getting it to just the point where we could make that movie really so I mean, there's a probably a book in there because they had done it originally with Miramax, right REMAX was owned by Disney at the time. Yep. And then the Weinstein's had left as well, The Weinstein Company and then Disney, Disney didn't hadn't hadn't renewed the rights and and so at some point, and then Frank Miller had, you know, claims on the right so that's one point there was like five different entities from the the new Miramax the new Weinstein Company, Disney, Frank Miller, a couple other guys that that were that essentially all challenged the rights and said, you know, we own that. So just cleaning that up, took about a year. Okay. And it was Yeah, it was it was to the point where every once in a while Rob would say maybe it's not meant to be, you know, and so, between the two of us that was like, No, we, we have to do this right to get it made. And then so that we did that, and ultimately, what people don't necessarily realize is since 82, we made that independently. It was released by the Weinstein's but we actually put that together as a pretty large independent movie.

Alex Ferrari 49:55
You mean so you guys you mean Robert finances himself? No, he didn't.

Aaron Kaufman 50:00
But he helped to finance it he helped to put it together Robert Roberts actually outside of the filmmaker credit credit that I gave him he he actually picked up the film finance and in sort of the business side of things and he picked a lot of that up very quickly and he would get involved so he and I can I actually put it together piece by piece from you know equity and foreign sales to debt etc There were a lot of people that ended up working on getting that made but it was it was pretty much it was a pretty crazy achievement even before cameras roll on on the movie then as far as the creative goes you know getting that script to a point where you know it was going to make fans you know there was such a the the the fan involvement was something I was not really familiar with you know I did Comic Con for the first time with machete

Alex Ferrari 50:52
that's a circus that a half isn't it?

Aaron Kaufman 50:55
Oh man in some ways it's great and in some ways it's super scary because you're we did a haulage presentation that's like 7000 people yeah, that was the that was where Robert announced that that if we ever did a third machete it would be machete in space

Alex Ferrari 51:12
yes

Aaron Kaufman 51:12
that was like I remember just like 5000 phones in Twitter accounts you know like lighting up immediately but but anyway so I was not aware of of that prior Robert was Robert really knows the fans and he himself is really kind of like a super fan when it comes to that world. I was I have that background and that's interesting to me but I'm not as sort of into the vitality of what a comic comic book fan today is really looking for. Robert knows because he is that guy and so he would tell me like oh they're not gonna like this or they're not gonna like it or they're gonna go crazy over this and and he It was good that he had that kind of feel for it cuz I didn't but yeah no the the you know there were times because you're trying to put this cast together and there were times where the producer side of me was like alright, well we can't get this person or this person not available What do you think about this person? And he looked at me like now it's not gonna work you can't replace you know this character or that character because the fans are going nuts

Alex Ferrari 52:13
yeah he's right now

Aaron Kaufman 52:15
yeah so he was totally right and and so it was it was a lot of pressure from all sides to to get that done and but the actual making of that movie went pretty flawlessly you know, we did a lot basically all of a green screen down in Austin and the The production was was actually that was a fun shoot to shoot

Alex Ferrari 52:33
that yeah and yeah is and the one of the things I said least from the behind the scenes and all the things I've read about Sin City is that the reason was able to get people in and out is because he shot everything green screen. So sometimes, you know, Marv would be having a conversation with with Jessica Alba and neither of them were in the room. Like one of them went there and the other one wasn't, and so on and so forth. He would just composite them later.

Aaron Kaufman 52:54
It happens. I mean, if you look at for the first movie, there's the bar scene which I think there's like a d&d extra. I don't watch TV the extras anymore, but

Alex Ferrari 53:03
honestly, this DVD you speak of

Aaron Kaufman 53:04
Yeah, exactly. There's TV extra will show that the bar scene was basically has everybody I mean, it's Mickey Rourke. climo. And Bruce was just God. And they're all in that in that one long bar scene. And I don't think any of them were in the room with each other at the same time.

Alex Ferrari 53:19
Yeah, I know. It's It was pretty like I still remember when I saw Sin City and my mouth just dropped because it was it was at the time when I was making my first film. And it inspired me so much. I was just like, well, Robert, in general, it's been one of my big inspirations. But that movie when I was just like, no one has ever seen anything like that. And how amazing is it that in today's day and age and what SimCity one I think was only about 1011 years ago that came out that you can create something that no one has ever seen before. He literally created a real black and white movie. Like Natalie, I

Aaron Kaufman 53:55
mean, like there's a way to think about it. There's a lot of stuff in that movie where if you were pitching it, there are a lot of objections to why that would be would not work right it's it's it's a it's an anthology film. Yeah, yeah, it's no it's a noir you know, it's super violent. Super violent. Yeah. So so there's a lot of reasons why that didn't work. But why it did work was it people just never experienced anything like that before? And I think that I mean, that could be I'm definitely partial but when I look at a lot of these sort of green screen movies that have made sense, I don't know that any have really been able to go back and and, and replicate the just a pure joy that it was the movie for the first time.

Alex Ferrari 54:35
Well, I know Frank Miller was very vocal in saying that Zack Snyder had a lot to Oh, Robert for 300

Aaron Kaufman 54:45
I think Zack Snyder probably said as well, because it's

Alex Ferrari 54:47
just like I mean serious. I mean, 300 I mean, we can get I don't want to get off on that tangent on Zack but 300 was also one of those movies that you Jesus. I've never seen anything like that. But I think the thing that broke that door open was in-city and Robert Robert broke that door open

Aaron Kaufman 55:01
for sure. In fact, I think I believe Warner Brothers came down and actually checked out kick the tires to sort of get get a feel for how he did it because there was there was actually a certain amount I don't think people understand this part is there was a certain amount of r&d that Robert did prior before he even went to go see Frank Miller there was a r&d that he did he did just to see could could couldn't do this.

Alex Ferrari 55:24
Right. He actually had a pitch video that he put together for to convince Frank because Frank said absolutely not. a million

Aaron Kaufman 55:31
things right. Frankie had a bad experience with was Robocop to Robocop and he was like

Alex Ferrari 55:37
I'm out of here. I don't want to deal with Hollywood. And yeah, and I was actually in the I was actually in the hall h when Grindhouse was being announced. Oh, wow, that was that was that was because Grindhouse I we got it. I love Grindhouse. But I was like when I saw it in the theater, I was one of the few people that

Aaron Kaufman 55:56
I went to a midnight showing of it when the Thursday before the Friday came out. I mean, I was I could not have been more excited for a movie then.

Alex Ferrari 56:04
And you and you were around when he was producing predators as well. Right?

Aaron Kaufman 56:08
Yeah, well, that was kind of cool. Because we when I'm saying like, as far as the old, old showbiz kind of quality of troublemaker was, um, you know, when we were doing machete, predators was getting produced at the same time. And so we had almost like a backlog going in troublemaker where we'd walk. You know, we'd be walking one way and you'd see a brother. Yeah, Danny dress up as machete with like, a severed head. And then the other way, you would see, you know, guys dressed up as predators walking the other way,

Alex Ferrari 56:36
having having coffee and smoking a cigarette, right?

Aaron Kaufman 56:40
Like Roger performing days, I was I was in hog heaven. Like, I was like, it doesn't get any better than this.

Alex Ferrari 56:45
Yeah, that was. So that was a fun film as well, that was such a fun film, to watch predators. So then, so after you've, you've got this, you know, you you, obviously, you learned a heck of a lot working with Robert. And

Aaron Kaufman 56:59
I think the period that that was before my work with Robert, I learned a lot coming from New York world, you earn a lot, you learn a lot on how to kind of be scrappy, and where to find money, and how to put projects together. And those things, and I'm happy that I had that first. Because it really taught me to just sort of not take no for an answer and how to get something, get something made. The next phase working with Robert really taught me the value of the creative and sort of how movies can get made on a broader, bigger scale, but also using that same kind of mentality, you know, because we would try to always make a movie for less than what, you know, we had available to us, you know, we'd always try to, if we could get, you know, 40 million, we'd make it for 30, just because it gave us the flexibility to make what we what we wanted. And so that was, you know, sort of what I learned in that phase, and then just pure production because we were making a movie every nine months when I was there. And so you're just constantly in in production and your that is really the better than any kind of school I could have. Like I could have gone to

Alex Ferrari 58:07
Yeah, I remember when Spy Kids was I mean Spy Kids kind of like launched Robert, I think financially it's his biggest thing right? Still to this day. I think the Spy Kids trilogy.

Aaron Kaufman 58:17
I mean, they're juggling huge. Yeah, we're all pretty huge.

Alex Ferrari 58:20
They were huge successes. I remember on the first one, I think the Weinstein's gave him like 20 million or something like that to make the first one. And then

Aaron Kaufman 58:28
when any of them though, if you look at them the amount of visual effects.

Alex Ferrari 58:32
Oh, no, no, it's it's insane. But my point was, like, on the second one, they were like, Hey, we won't give you more money. Robert was like, nope, no, I'll do it for the same. And, and that was his unit

Aaron Kaufman 58:41
of value. And it's something that I try to remember, I don't always remember. But it's true. But he knew the value of Leave me alone. And I will make something good. And you know, and if you look at SimCity, you know, something that different that weird, you know, that original, if he had made that movie for $120 million, forget, there's no way because you just without much to lose, you'd have people just pulling all over you second guessing, you know, shouldn't really be in black and white. That's the whole thing that's been black one, can we do this? Can we do that? You know, could could these YouTube influencers be the star, you know, whatever.

Alex Ferrari 59:19
So with that said, with that said, because you bring up a very good point, what is your whole take on this whole YouTube influencers or social media stars, going into traditional media, where many times they might be a hit in their medium, which is making funny YouTube videos, or doing things like that, but when they try to translate that into another platform, that they're just, you know, they're not actors? They're not. They don't have those skill sets. They don't have those kinds of things. I see a lot of that happening lately. I think Hollywood starting to get burned a lot from it. What do you What's your opinion on it?

Aaron Kaufman 59:52
You can't You can't fault them for trying, right? If you're looking, they're looking and saying, Okay, this person's able to do You know, people to watch whatever they're doing 40 million times that, you know, just logically that should probably translate, you know, to to the theater. I personally think that all of this could be good. It's fine. It but it's not. It's not predictive because it doesn't really have anything to do with the quality of a film. You know, you you can have somebody who's super fake, you know, Kim Kardashian is super famous. But if you put her in a starring role in a movie, that doesn't mean you have

Alex Ferrari 1:00:32
a successful movie, it would be glitter,

Aaron Kaufman 1:00:34
or never was Pamela Anderson's movie barbed wire, you know, I mean, I

Alex Ferrari 1:00:39
think barbed wire was actually a little bit better than glitter. I'm gonna say, I'm gonna go out on a limb here.

Aaron Kaufman 1:00:44
Let's just spend the rest of this time just debating the barbed wire verse glitter,

Alex Ferrari 1:00:49
versus Gillette.

Aaron Kaufman 1:00:53
But but you know what I'm saying. So that's the, that's the the issues, whenever you've seen that, where you're basically just exploitative of someone's fame, it doesn't, it doesn't really translate because they're different things, you know what I want to, if I'm somebody who will watch a reality show, that doesn't mean I'm going to spend you know, my money on a Friday to go see that person in the movie, I still want to know him to get a good story. And to get a good movie, someone like Tom Cruise people go, Oh, I know, that, you know, that's going to be this kind of movie that I enjoy, I'm gonna go see it. And that's why he's able to draw people to to a theater. So I think that all of this stuff, potentially could be good, you know, technology could potentially be great. But at the end of the day, it they have to have the goods, you know, it's a matter of, you know, them being able to do it if you look at the 70s and, you know, Coppola and fried chicken. And, you know, those guys were, they were taking advantage of certain technology as well at the time, but they were translating it into into, you know, masterpieces. Um, I think that's what you need to see now. I would look more at a movie like Bellflower. I don't remember that. Yeah, no, yeah. So everyone else, like, those are guys who they took not a lot of money. And they, you know, it took a long time to make that movie. And it's, by no means a masterpiece. But it is, it was interesting, and it was different. And I think that's what people have an opportunity to, to do now is, you know, you've got a studio in with your computer and your phone. And you know, if you have a camera, you have your own studio. So don't try to do what a studio already does. Because you're never going to do it as good as I've said that dude. So that's why Bellflower was cool to me, because it was like, oh, they're not trying to replicate a I realize that kind of an old came up five or six years ago, but but that was one one of the few movies where I saw it, I think tangerine is example of it as well, where I was like, okay, they're actually using new technology, they're actually using the the lack of resources to create their own aesthetic. And, and that's interesting, and that will get people's attention and I think that adds to your that that creates something worthwhile. What I see a lot of times is people that use technology to sort of just make shoddy your versions of what you are, you're used to seeing who wants to see that

Alex Ferrari 1:03:08
right and I think that's what a lot of people make mistakes and independent film is they try to and I and I was one of them I was trying to compete with a $200 million movie and you just not it's just it's it's you can't you can't get the star power you can't get the technical stuff and it's just like you said a shot of your version of what they're doing better in that story wise, but just technically, and I think that's where a lot of independent filmmakers kind of fall fall flat and the ones that do break out like Napoleon Dynamite like a tangerine they they just do them very well they do what they're trying to do very well and they stay within the world that they're capable of doing like bottle rocket or you know any of those kind of movies they didn't try to be something else so they're not they tried to be who they were.

Aaron Kaufman 1:03:52
Yeah, and if you go back to whatever the 90s before you go look at Richard Linklater Yeah, yeah, slacker. slacker. Right? It's like that's that's good. And that was its own movie and he almost used the rawness of it to to to to do it but at the end of the day, he had a lot to say and there was there was really interesting stuff there mariachi you know again super rudimentary and it wasn't about the the quality per se but he had a style he had a something to to put out there so so i think that's that's where I'm I look at I look at the world and I think to myself that it's almost a shame that we don't have you know, where are our next five Scorsese's? You know, I'm sure they're out there somewhere and they have the ability now to get our attention in a way that that's what he did.

Alex Ferrari 1:04:41
Exactly. Now, real quick, I want to ask you on a side note, what do you think about like this summer's blockbuster movie performances, and and the state of where we are with with the studios and the tentpoles and all that kind of stuff because this summer was pretty man

Aaron Kaufman 1:05:00
It was I have to say though in full disclosure I I do find myself within my 40s now and I do find myself a little I sound like an old dude these days because all I do is complain about all I do is complain about the fact that you know they don't make them that way anymore and I'm living in New York now. And again, they just opened up a theater called the metrograph in Lower East Side and they only project film and it's this kind of glorious place I mean, it's like it was like a bookstore and restaurant. theaters are great yeah, it's super cool. But why bring it up as they did the Palmer retrospective awesome. Oh, and so I kept going back like a junkie I mean, I was like I couldn't

Alex Ferrari 1:05:51
Can you imagine just going and doing a retrospective of the Palmer's work in the film in the theater?

Aaron Kaufman 1:05:56
Get every film they did every film and I'll see just see you know even Phantom of the paradise and and and just to kill and just seeing that you know fluttering in beautiful 35 millimeter Yeah, I was I was just literally could not like anytime I had some time and I can do it i was i was going back to it's all I wanted to do and then I went to see right around the time I was seeing all these movies again. I went to see Warcraft with my

Alex Ferrari 1:06:23
sorry yeah

Aaron Kaufman 1:06:26
The truth is you know Warcraft it's not terrible You know, there's some good performances in it you know, barbed wire it's not powerful but at the same time I was like, you know, this is what it's become it's almost it's almost become something like what I think of film and what film is are almost two different things right now. Because if this does not resemble like this is not why I got into this business it's just not you know, it's loud it's noisy, it's it's somewhat predictable. They are trying to top each other they're trying to make almost like rollercoaster rides more than they're trying to make films it has more than it really has more to do with with that kind of experience than it has anything to do with the Brian Apollo movies that I was going to see. So some people would say that television is really sucking up the the the need that people have and that's why sort of indie film is not not doing what it was. And you know what, there's, there's probably some truth to that. But I will say I'm on grumpy old man. And I definitely missed the the just just that that feeling of excitement of sitting in the theater and and having something blow your mind.

Alex Ferrari 1:07:36
So So after you work with Robert, you decided to to venture off into uncharted territory and direct your first job. What's your first film was called ERJ starring James Bond himself, Pierce was the greatest The greatest Yeah, how did you he arguably he's one of the I he's on my top two or three? top two, I would say top two. What was it like working with with peers and working with a legend like that? Well, I

Aaron Kaufman 1:08:03
had I produced a movie I worked with Linda Howe on a movie called The greatest Pryor a few years prior that he did with students randon. And it was it was really kind of special movie and he gave just an amazing performance guide always remembered that he was in addition to being great that he was just like, super nice and humble and approachable. And he was working with a first time filmmaker on that movie. And I remember Yeah, I remember that being on set and he was just super just really great with her and really was trying to get good performance and really thoughtful and so when I went to make my first feature and I had built this role you know sort of this shadowy character similar to like dinero in Angel Heart you know and i but i wanted someone who can kind of bring a textured performance to it you know, I needed somebody who wasn't just gonna like chewing the scenery but he's gonna because there was some there was a lot of sort of texture to that character that was just called the band in the movie that I needed someone who that and also we were playing with you know, is this with this person was a shadowy character that you know, could be somebody you know, is this devil is this God is this you know, there was there was an element of that there and so I needed someone who had sort of like a otherworldly aspect and so he just came to mind and and it was that plus the fact of I knew that, you know, he would he be great to work with, call them up and send them the script. And, you know, it's always nerve racking, you know, nerve wracking, but he can read the script, and he had a lot of notes and a lot of thoughts. And we talked for a while we met to talk about it as well. And then he came did I was surprised it was it was a little bit of a departure for him. And I think the first day on set because movies, kind of Crazy movie and we had albinos and we had little people and we had, you know, all this little stuff happening in this one scene. And I think he walked in it was like, Whoa, what is this book?

Alex Ferrari 1:10:09
What did I sign up for?

Aaron Kaufman 1:10:11
What is the spoofy by the second day, he was like, okay, we need you know, we need some do we need this we need that. And by the third day, he was just in hog heaven and had like a lot of a lot of fun. So he was really great to work with and then you know, it's just by itself it's it's intimidating to, to try to give direction to somebody like that, because they are there, you know, there's so you've seen them before, they're so great. You know, they know they've been on set longer than you have. But when I gave direction, he was super supportive and collaborative. He had a lot of ideas, the lot, a lot of the smoking stuff, and the sunglasses and a lot of the the characters gear, he had a lot to input for that. And then after that, you kind of sit back and let him do his thing. Which if I wrote the screenplay with Jerry, Jason's on Walt and Jerry Saul, and to hear someone like him, read your or do perform your dial dial. You sound like such a much better writer. My recommendation is have somebody awesome to your movie, because you sound like a much better writer once once they get going.

Alex Ferrari 1:11:21
Is that is that the secret to Quinn's success? No, I'm joking. I think anybody I think anybody

Aaron Kaufman 1:11:28
claiming I had, obviously, way more interaction with Robert, but the interactions I've had with Quentin, he always has good advice. He always has, like a great kind of point of view, you you will you know, within five minutes, I'm going to quit why Clintons quit. You know, like, for instance, even writing he'll tell you like, you know, you know, those scenes that like when the guy's got to get the key to go get in the car without you don't like that. See? Like, if it can't be great, don't write it. So like, put the guy in the car. people figure out, you know that how he got there. And little tidbits like that. It's a great piece of advice. Actually. It's, it's great. You know, it's like, as we're writing like, well, he's just seeing connective tissue. Do we really need it? You know, is it is it seem awesome. And a lot of how I right now, I kind of always had that voice in the back of my head. And I actually also when I worked with Sidney Lumet before he died, oh, yeah, I spent a good amount of time with him working on a project that sadly never never was able to be made. Because he passed away but, but he was he was kind of awesome at giving you little, little crumbs of advice, that at the time, I don't know that I appreciate it. But when I was directing, it all came back to me. I was like, Oh, right. He told me this.

Alex Ferrari 1:12:41
What was the name? What was his name of that book that he wrote? Is it is it was making movies? Yeah, that's a great I mean, anybody who has not if you're being a director, you've got to read that book. I read that book years ago. It's such an amazing, amazing book on directing and, and filmmaking. And the thing is that when you were reading it, he was nervous. He was insecure, you know, he's Sydney frickin limit.

Aaron Kaufman 1:13:06
But what's great about making movies is like I was saying before, but Spike Lee is, and there's actually a lot of sort of analogs between the two of them. But he that book, he actually gives you functional information. He doesn't say like, yeah, so you know, get a great actor to do your movie, and then blah, blah, blah, he gives you like, literally, you know, you should eat lunch later in the day. So you have energy to finish out your day, you know, he he gives you the kind of cute little little anecdotes in addition to his other, you know, writings to really, you know, help you to direct but but yeah, he was he was amazing. And he would tell you, things like that background kills can kill a seat. So always make sure that your that your background looks natural. So he used to back in the day, he would walk up to a crowd and seeing like, 30 people walking by in the background, he would walk up to each one and give them a what he would call a little bit of business. So he'd walk up and be like, hey, so you just got the worst today. And you just found out you have herpes, and you are on your way to lunch and you're super hungry. And he would do this. So they all had some kind of motivation. And if you go back and watch his movies, the backgrounds always flawless.

Alex Ferrari 1:14:15
That's a great piece of advice actually. Can you imagine as an extra having said they love that come over to you and give you some business? Yeah, awesome. So what was the biggest biggest lesson you learned directing urge?

Aaron Kaufman 1:14:28
Well, directing was really enjoyed directing. And I kind of had that my first my first day on set, I had this kind of exhilarating and also scary feeling all at once, which was you know, I was like, wow, this is what I want to do. Like this is it you know, and you don't really know that until you do it your first day. And so that was the first and then second with from that was, you know that you you can't go back you know, so it's like you you get almost there. I was like, Okay, I gotta keep this going, because this is this is this is the greatest time there there is. But directing, you know, really is I learned a lot of listening, listening to your crew, you know, I had good crew, I had people that told me things that, that really were, you know, if you listen to them, there are people that that want to help you. And we also realize that you're dealing with a cult of personality. And so trying to, you know, trying to work with a crew, you can get the best out of them, by really including them. And if you include them, and they and they feel part of the process, they'll give you your best, but you could also work the other way where you're kind of shutting them out, and they stopped caring about the movie as well. So you kind of you almost have to be a little bit of a cult leader to get everybody. And everybody focused in the same direction. And then And then from there, to, to really listen to them. I mean, I had to an ad on on urge in Sherry, who was great. And she told me, you know, look, there are going to be days when you get to said, where everything you've asked for is not going to be the way you want. And you have to be able to roll with that. And at the time, I was like, Wow, she's being super negative, because, you know, I've told everybody what I want. So why would they bring these in, they don't want and then the first day on set where I had asked for something and got something completely different. I wasn't shocked, because I had been prepared for that. And that the little little lot of things are a little thing, but those little things add up and and and that's that's it you're playing you're you're like the conductor and you're playing the crew in in in many ways.

Alex Ferrari 1:16:37
Now what do you like better directing or producing?

Aaron Kaufman 1:16:39
I there's no, I mean, for me, there's no comparison I will always produce because it's what I know how to do. But at the same time directing you realize, like, I realized myself that as a producer, you're doing all the hard stuff, you know, you're doing all the stuff that nobody wants to do. And then the and then you're handing off all the cool things to a director. So that's, that's sort of my feeling on it. But, but I also like producing and producing sort of a different muscle. And I love to work with, you know, people that I think are great, you know, Director wise, and I think I've done it long enough now where I like to be able to take all my battle scars and help somebody not have to necessarily, you know, experiences Hey,

Alex Ferrari 1:17:28
so we're back guys and I want to welcome to the show Brian Levine Levine Levine.

Aaron Kaufman 1:17:33
Levin Levin. Live.

Alex Ferrari 1:17:36
Okay. Just call your Bri nangia Raya, welcome Brian to the show. And Aaron is still here, and we're going to talk about their new, very funny looking movie called flocka. dude's So Brian. I mean, Aaron First tell me how you met Brian. And how'd you get involved with this crazy group?

Aaron Kaufman 1:17:56
Well to name drop a little bit, I was introduced to him by Danny Masterson was a mutual friend of ours. Danny was an urge as well. And we loved it. And he had done a pilot with these guys and said, you know, you got to meet them. They're super funny. And he had had a good experience with them. And he introduced us and Brian and I started to talk. And eventually when they had a rough cut of their the pilot they'd done together for Comedy Central. They asked me to see it, they took a look at it. And I liked a lot. It's very funny. And we were we continued to talk and later on when Robert was working on Spy Kids for we needed some help script wise just doing some punch up and adding some jokes. We have offline scene calling you know, almost daily saying you know, Honey, come on, man, any more jokes. And so

Alex Ferrari 1:18:48
is that that's a great impression of Hey, by the way, it's very good.

Aaron Kaufman 1:18:52
But, but I brought up I was like, you know, I know these guys called the post show that I met and I saw their pilot and they're really funny guys. What about bringing them down? And so Robert brought him down to Austin. And in like two days they wrote like 1000 jokes and Robert immediately life them which was not not something I was expecting. Not that I don't want to take a license immediately and actually gave them small small bit parts in the in the movie. And that that went well and Brian and I had been friends for a while at that point in them. And they had a movie that they had sold to Lionsgate which I'm sure he's going to talk about that they've had an added turnaround that they wanted to make and we ultimately started working together.

Alex Ferrari 1:19:36
So Brian, real quick how the hell was that phone call when he goes hey, do you want to come down to Austin and work with Robert rectory is on something to your waiting for him? How was that? How did you handle that?

Aaron Kaufman 1:19:50
Well, it was kind of from what I remember. It was kind of quick. It was kind of like hey, we need you. We need you like tomorrow. Can you get on a plane so it was Kinda wasn't really that much time to process it, it was just like okay. Yeah. Obviously we'll, we'll be down there as soon as possible.

Alex Ferrari 1:20:09
And how was it working on Spike it for and that whole experience

Aaron Kaufman 1:20:14
it's great. I mean, you know, they have such a, such an interesting setup, they have gone there with the studio and so many resources that they have and obviously, you know, watching Robert operate everything was was really interesting.

Alex Ferrari 1:20:29
Very cool. Now we're in we're in Bryan, where did you get your start? Aaron, tell me a little bit. You You have a show on YouTube? I think you started.

Aaron Kaufman 1:20:36
Yes. So we started in I it was about 10 years ago. We mean, Bob and Jason, the other guys comedians from New York, we started putting up videos online and this was actually before YouTube, oddly enough. And

Alex Ferrari 1:20:55
when were you putting him up? What were you putting up on then?

Aaron Kaufman 1:20:57
We were just we, we put up a website and we just kind of said we're just gonna put up two videos a week. Okay. And we're gonna have a TV show on the internet, which is a new concept. Okay. 1000 or five? Yes, it was and, and that's basically what we did. And, and then YouTube came along, about kind of, like, while we were doing that, and, and that kind of shifted the dynamics. But at that point, were to kind of gotten out to certain people in New York about our show, and we ended up doing a deal with Super Deluxe, which was an online comedy website that was part of Adult Swim.

Alex Ferrari 1:21:40
Oh, very cool. And then and then you met Aaron and and then you guys got deal with Lionsgate? What was the deal with Lionsgate? That you did?

Aaron Kaufman 1:21:49
Yeah. And so then, Bob and Jason and I moved out to Los Angeles. And we did written scripts, lack of dues, and teamed up with we, we signed with United talent agency. And through them, they introduced us to imagine entertainment. And we develop flock of dudes the script that we had with them. And then eventually, we went out to the town with it, and Lionsgate ended up buying it. And that began a process of developing it with with Lionsgate for for about a year or so.

Alex Ferrari 1:22:22
And how is the development process?

Aaron Kaufman 1:22:26
Well, uh, you know, I, yeah, I've only got in through it in that way with a studio. Just that one time, so I can't say what it's like always, you know, it's kind of what you would expect I think and what you've heard which is there you know, there are a lot of other people involved, there's a lot of other opinions and it's not just three guys writing in a cafe anymore. It's, you know, people who are looking at this through the lens of at the studio level 30 $50 million investment and that kind of changes the creative process.

Alex Ferrari 1:23:08
So then, so you obviously, I'm assuming that the block of dues that has been produced was not produced at a 30 to $50 million budget? No. Okay. For 1530 or 50

Aaron Kaufman 1:23:23
What's funny was it was we're kind of putting it together with Ryan from Austin while I was still doing SimCity and so there I had, you know, this kind of $70 million behemoth and then I'm trying to put this this small movie together in in LA but but actually it was kind of fun to do it you know, it's like after working on something so big and so so much of an octopus doing something that we kind of had total control over was was was a lot of fun. And even the problem solving of like, okay, we just, you know, we want to push this we want to make it look as close to a studio comedy as possible, but we just don't have those kind of funds. The problem solving or figuring out how to do it really was was kind of interesting and I think the movie benefited from from that we also had some other good people that that really liked the project a lot and got involved. And so I think what you what you see there is really not reflective of what the actual hard dollar cost of the movie was.

Alex Ferrari 1:24:21
So then, so then you were at the studio with locka doods. And obviously the studio didn't do the movie. So what happened how did that translate to where you are today with the movie?

Aaron Kaufman 1:24:32
Yeah, so the you know, the rights came back to me and Aaron and I started discussing the script because I think I still felt like it was a good a good movie that had a lot of appeal and Aaron read it and he, he liked it. And that began kind of the process of us trying to figure out how to put it together outside of a studio financing.

Alex Ferrari 1:24:57
Okay, and then you did it,

Aaron Kaufman 1:24:59
Aaron, but I never Made a comedy. I mean, I've never made a comedy intentionally before. to shame to say, yeah, and so it's actually that was interesting as well, because it was I was I was coming at it from my perspective which was like, you know, hey there's you know, without we don't have any machetes in this movie and there's nobody getting their head cut off so so like, we have to really make these things we don't have the same the same stuff that are our go to, you know, our go to stuff we don't have. And so just grinding and grinding and grinding with with with Brian and his partners really was was kind of was kind of fun. And then shooting it was a lot different because you had these guys that were just ad libbing so much that it became like, you know, part of the producing job was just trying to get them to shut up every once in a while because they were coming up with great stuff. But it was just you know, we had we had a indie movie schedule and had to just get we had to get in and move on. So So coming up without a workflow that would allow them to still you know, ad lib and come up with stuff. At the same time, you know, getting a good shot. That was that would be able to learn that on the onset.

Alex Ferrari 1:26:07
And how long was the production schedule on it?

Aaron Kaufman 1:26:11
They were 21 days that's all right. There's something like that

Alex Ferrari 1:26:15
21 days and I'm gonna geek out a little bit what did you guys shoot the cat? What what camera did you shoot with?

Aaron Kaufman 1:26:20
We showed already Arri Alexa? Yeah, it

Alex Ferrari 1:26:24
looks really good. It looks really great.

Aaron Kaufman 1:26:26
I've used the red as well. But But I liked Ari Ari good. A more of a cinematic feel. I feel

Alex Ferrari 1:26:35
Yeah, I know that that's a whole other conversation. It's like Mac versus PC i mean it's it's it's a very big conversation. So how did you guys get such a cool cast? I mean, I mean, I was as I was watching the trailer, I was like Jesus he's in it and he's in it. She's in it is like, how did you get this such it's such a great guest that we put together on on I'm assuming under $30 million budget.

Aaron Kaufman 1:26:56
Yeah, I mean, a lot of a lot of the cast was kind of through relationships that all of us had just been in kind of the comedy world for a while or being kind of in the film world for a while. And, you know, you get kind of momentum going. And other people kind of see that a lot of cool people are doing it and they want to join and then also UTA was very helpful with us in terms of getting the ball rolling with some really cool cast. And, and yeah, I think everybody just kind of tried to pull a couple people in and before you knew it, we had you know about 15 or 20 people who are really some of the most talented guys in comedy

Alex Ferrari 1:27:37
now, as well. Now how is it like Aaron, you kind of touched upon this when you have a group of comics and comedic actors who are doing a lot of ad libbing especially in these larger scenes How the hell do you corral them How the hell did you direct them? Like

Aaron Kaufman 1:27:53
you know we're at a first time filmmaker as well so it was it was i didn't i didn't i didn't envy him because he would have to sort of you know become the lion tamer because you have these some of these guys like Brett Gelman and Eric Andre are just love monster add you know add livers and improv guys and so it was I think it was tough for for him but we had to sort of explain to people what our you know what our situation was and also create a space for them where they felt comfortable to to you know Express creativity but in kind of a guideline to to still get them moving in but um I'm really happy with with the movie i mean i think too when we make we made a little while ago and that now we look like geniuses because most of the cast and went on to become huge you know you have commandment Johnny and animal burrows who's you know obviously has has just really blown up crystal Leah you know had on dateable and his stand up specials are have become huge and you know and as well as Hilary Duff and Ray Liotta and people like that who had done the movie with with so it was it's it's been interesting to see that happen and now the movie looks a lot bigger because it's got this it's called the screen huge cast.

Alex Ferrari 1:29:04
How was it working with Henry Hill

Aaron Kaufman 1:29:08
he was in SimCity two as well yeah. And I actually I really like him a lot he's you know he's obviously a great actor but but he's somebody who will like on SimCity Hill hanging out on set and tell funny stories and and you know really be kind of a good dude he's intense but he's but he's a he's that kind of guy you know where it'll he'll even a flock actually he he hung out when he wasn't shooting a little bit we were just you know, chatting it up. So he's he's always been a good guy and he was great to do a day on on on flock, which he didn't

Alex Ferrari 1:29:41
do. Now. What advice would you give someone trying to produce a film in the indie world in today's in today's world run. Brian, would you agree?

Aaron Kaufman 1:29:57
Well, it's you know, it's It's interesting, it's, uh, where to start with that question. I think I think we touched on it before, you know, in the sense of, I think that you have to really get a feel for what the world looks like, you know, and I think that if you want to make something that's really different, and really, you know, really out of the ordinary, that is what I think will get people's attention, and maybe that you have to really be smart about it, and lower your budget and, and try to be as clever as you can to get something out there. I would say in general, don't try to make something that he that the studios are making, really look at, like what you can do, and you can do with the resources you have. A lot of it, like I said, goes back to El Mariachi, you know, like, he had these things, he's gonna make his movie around those things. I think it's still good advice. And making something smaller that you can control that you can make great is probably better than, you know, just trying to make a yet another have that same kind of Sundance movie that doesn't really have an audience in the way that it used to.

Alex Ferrari 1:31:08
And And where's it Where can people see the film?

Aaron Kaufman 1:31:11
So the film comes out September 30, the guys that stars, our partners on it, and they've been, they've been fantastic. So you can check online for the the theaters will come out this month, but they're doing nice theatrical release for the film. And then it'll be available on all digital platforms.

Alex Ferrari 1:31:30
So and who's the distributor under stars? Its stars digital. Yeah,

Aaron Kaufman 1:31:33
we did a great job with family Fang. And we're for Jason Bateman. And they've been really great to work with so far.

Alex Ferrari 1:31:39
Very cool. Now, I'm gonna ask you both. The question I always ask all my guests, what is the lesson that took you the longest to learn whether in the film business or in life in general,

Aaron Kaufman 1:31:55
and you want to

Alex Ferrari 1:31:57
well, he's like, Well, I think of something,

Aaron Kaufman 1:32:01
I honestly think that it's taken me a long time to, to really be myself, you know, to have the confidence that what you're going to say you're going to try to put out in the world is, is interesting and important. You know, once you once you come to that kind of level of confidence, it really frees you up to, to, to do great steps, but you have to have that, that kind of confidence, looking at what other people are doing and trying to catch up to that is it nothing, I don't know that anything great comes out of that, it's really, when you dig down and try to do something that's personal and something that's that really only you could do, that's when you have an opportunity to do something great.

Alex Ferrari 1:32:43
Brian,

Brian 1:32:43
I would say I would say just not forcing issues not forcing things, you know, it's just you can spend a you can waste a lot of time and energy, whether in your personal life or in trying to make a movie, trying to kind of force issues. And better I think what I've learned is better to, you know, obviously push as much as you can, but at a certain point if it feels like you're pushing just take your foot off the gas and assess the situation and kind of try a different route and, and kind of be practical in that way. And I think that keeps you aligned with the reality of the situation better and allows you to operate more efficiently.

Alex Ferrari 1:33:25
Very cool. And then the last question is what are your three favorite films of all time? Aaron Brian's gonna throw it together and so

Aaron Kaufman 1:33:37
Exactly I like I like the fact that Rob Brian and I have this conversation pretty regularly. My my, I think my all time favorite movie is night, the city, the original film, which is it's just a movie that I can watch. I never watch right now. And I've seen it 100 times. And I love that the noir period. I love that that time, that's probably my, my favorite. And I would say maybe miljan Pearson seconds that which that both of them kind of have some, some similarities. But but that that noir period is, is probably my favorite.

Brian 1:34:16
I would say and these are not off the wall answers by any means but a long goodbye network and eight and a half or you know kind of flawless those are

Alex Ferrari 1:34:26
all very good. Very, very good. Very, very good. answers, guys. So um, where where can people find you guys and also find the movie when it's out? And they're all digital platforms? Basically.

Aaron Kaufman 1:34:37
Yeah, it was in the 30s. It comes out theatrically. And then I think shortly after that, it it comes out on on digital digital platforms. And then I think it comes to Hulu next year. And then that's it. The theater count should be out soon. So I don't know exactly what that is. And then I'm on Twitter at a underscore Kaufmann And I don't know what else I think that's that's Do you have a website Aaron or No, I don't. Gotcha.

Alex Ferrari 1:35:07
And how about you Brian?

Aaron Kaufman 1:35:08
And yeah, I mean, Bob and Jason have a just a website that we've had for a while the post show calm and yeah, you can find some some of our old sketches from from our New York days there and everything so

Alex Ferrari 1:35:22
very cool guys man it's been an absolute pleasure guys having you on the show. Thank you so much for spending the time and dropping some knowledge bombs on the on the indie film hustle tribe.

Aaron Kaufman 1:35:32
Alright, we'll speak soon. All right.

Alex Ferrari 1:35:36
Well, guys, I hope you'd like that interview, I had a ball talking to Aaron and Brian. And I, you know, I grilled poor Aaron about everything about Robert and his experiences with them. And I basically asked every question, and any question I've ever wanted to know about Robert, I pretty much asked in this interview. So for me, it was a huge, a huge thrill and joy, to talk to Aaron. And also to talk to Brian in regards to a flock of dudes, it sounds like a fun movie. And again, it's about that hustle guys, you just got to keep hustling. And when the door doesn't open the way you want it to you got to make your own door. And that's the truth, man, it is the absolute truth. And flock of dudes is a perfect example of that philosophy. So guys, again, if you want to get any of the show notes, anything that we talked about any links, head over to any film hustle comm forward slash 100. And what I'm going to be doing, hopefully moving forward is guys, I'm going to start transcribing all of our podcasts. Since we have 100, it's going to take a while. But I'm going to be transcoding them, trying to change transcribing them, and adding them to the show notes. So if you can't listen to the podcast, you'll be able to read the podcast, because I've had a lot of requests for that. So that those will begin to come slowly. They're not going to be coming up in the new ones anytime soon. But some of the older more popular ones are going to get those first and then slowly, I'm going to be taking the entire library on and transcribing them little by little and then we'll catch up and start with the new ones. Probably I'll figure out the schedule probably won't be the day of the release of the podcast, but probably a few days later or something like that once we get a schedule in place. But that's just another thing I'm going to be adding to the indie film hustle podcast. So guys, I again, I cannot thank you enough for allowing me to get to the 100/100 episode. It's a huge mile marker for me. And I plan to get to 200 very soon. And, and keep growing, keep growing the brand of indie film, hustle, keep growing, what we're doing and getting the word out and please, and again, I hear this from a lot of a lot of the tribe members when I talk to them. They're recommending indie film hustle to other people. They're telling like you gotta listen to this podcast, especially a podcast number 88. Guys, if you guys have not listened any of you guys listening have not listened to podcast number 88. That's at indie film hustle.com Ford slash 088. It is by far the most talked about the most popular podcast I've ever done. And trust me if you have not listened to it, everyone who has listened to it will understand what I mean. It's intense. And if you need to, if you need a bucket of cold water thrown on you, you need to you need to listen to episodes, Episode 88. But, but please spread the word, guys. I mean, seriously, please spread the word. tell any of your filmmaking friends about us. If you find that this information is helpful to you, it'll be helpful to other people. And don't think of it as a competitive thing. There is no competition when it comes to art guys, all right, just try to help as many people as you can. And that's how, that's how you you make it in life and in this definitely in this business. Because I wouldn't have been able to do as much as I've done without friends. You need friends. And if you can help other people along the way, on your journey, do it and hopefully this podcast and the website has information that can do that. So spread the word guys please. You know retweet, post stuff that you see that we post and so on and oh just just tell them like Hey, you got it. Got it. Subscribe to this, because I hopefully it'll help more people you know, I really want to I want I want this work to get out to as many people as humanly possible and help as many filmmakers as humanly possible. And I found this online, which is the Farley brothers. Wonderful. A theory of life life explained in 27 seconds, and basically says, life is like going the wrong way on a moving sidewalk. If you walk, you stay put. If you stand still, you'll go backwards. And to get ahead. You have to hustle, keep that hustle going. Keep that dream alive. And I'll talk to you guys soon.

YOUTUBE VIDEO

IFH 099: How to Write a Screenplay FAST with Jeff Bollow

Have you ever wanted to learn how to write a screenplay fast? I know I do. This is why I invited on the show award-winning producer/director, best-selling author, film festival organizer and public speaker, Jeff Bollow.

He is the author of Writing FAST: How to Write Anything with Lightning SpeedJeff Bollow began as an actor at age 12 in his native Los Angeles (credits include Don’t Tell Mom the Babysitter’s Dead and TV’s Columbo) before working nearly every job in production, from the camera to sound to lighting — and including jobs in development, post-production, and distribution.

Jeff has worked on feature films, TV series, commercials, music videos, radio, and corporate productions for companies such as Universal, Castle Rock, Propaganda Films, DNA and the Oxygen Network.

After migrating to New Zealand, where he directed television for TV3 and co-founded the Big Mountain Short Film Festival, he moved to Australia, where he launched Embryo Films. Through his company, Jeff has reviewed over 20,000 project submissions and has edited, assessed and/or mentored over 350 projects. He has script doctored in Singapore, Australia, NZ, and the US; and has conducted over 80 live weekend workshops to over 1200 writers in 9 cities in 5 countries, with a unanimous “recommend” approval rating.

His students have been optioned, produced and won (and placed) in competitions worldwide. He designed FAST Screenplay in 2004 and began officially building it in November 2009. It was finally completed in July 2016, nearly 7 years later. Alongside it, he created the FASTscreenplay YouTube Channel, which now includes over 30 detailed and insightful free videos to encourage writers and screenwriters around the world.

In May 2015, Jeff Bollow delivered his first TED Talk, “Expand Your Imagination… Exponentially” (see video below) at TEDxDocklands in Melbourne, Australia, to prepare for the next phase of the larger plan. Jeff’s aim is to build an independent film studio that inspires creativity worldwide, to help prepare humanity for the dramatic changes our future holds. When he’s not busy helping writers with FAST Screenplay, he is working on a new book, developing a television series, and planning two feature film projects.

I’ve added below Jeff Bollow’s TEDTalk and a series of amazing videos on screenwriting. Enjoy!

Right-click here to download the MP3

Alex Ferrari 4:09
So without further ado, here is my interview with Jeff Bollow. Jeff, thank you so much for taking the time to jump on the the podcast. I really appreciate it.

Jeff Bollow 4:36
My pleasure. Thanks for having me.

Alex Ferrari 4:38
So, Jeff, tell me how you got into the film business in the first place this crazy business.

Jeff Bollow 4:43
I got into the film business well, I was a little kid. And I was dreaming of being a movie star and I decided to get in to pursue acting and I started acting when I was about 12. Okay, so I grew up in LA so it's been around me all my life. I just started pursuing that got some work as a as a kid actor and fell in love with the filmmaking process and started making my own short films and got bitten by the travel bug and moved to Australia. Where I tried to make an independent film with a friend of mine. We spent about seven years trying to make this

Alex Ferrari 5:22
Oh man,

Jeff Bollow 5:23
I've heard that story before. Yeah, I can imagine it. We ended up abandoning it in post production, because by the time we had gotten near to finishing, it had sort of already become a bit obsolete. Some of the references like structural story based references were out of date and that kind of thing. And just we sort of went okay, well, that was our film school, I guess, more or less

Alex Ferrari 5:45
so right? As a long film school. Yeah.

Jeff Bollow 5:49
Painful film school.

Alex Ferrari 5:51
I've had, I've been in post for 20 years, and I seen so many this kind of stories like, but I've never heard seven years, seven years as a record. Now I've heard, I've heard three. And we've been doing this for three or four years. And we're like, oh, man, that must just be

Jeff Bollow 6:04
painful. What we were doing for three or four years and then that sort of, you know, drags on because at a certain point, I mean, the biggest problem but, you know, you run out of money and yeah, keep gotta keep working to pay to generate the money to pay the bills and keep it going. So it just, you know, becomes weekends and evenings. And, you know, it's like a,

Alex Ferrari 6:24
it's like a really bad cocaine habit. You just have to keep working to pay for the drug. But that's not going anywhere yet, but I have to keep paying. So it's like it's a vicious vicious cycle.

Jeff Bollow 6:32
I've never had that habit. So I can't mean either, sir.

Alex Ferrari 6:35
I've only seen so far. I've only seen Scarface so this is my reference

Jeff Bollow 6:39
for movie references. I think that's true.

Alex Ferrari 6:43
Now, when you say you were an actor, you weren't one of my favorite movies growing up. Oh, don't tell mom the babysitter's dead.

Jeff Bollow 6:51
There you go. I said. I said the immortal ridiculous line puppet yourself. Metallica breath?

Alex Ferrari 6:57
Yes. I'm sure a highlight.

Jeff Bollow 7:02
I tried to get them to change that line. And the director is pretty adamant. So all right. Turns out there you go. It's the only it's my it's my one memorable thing from from 510 years of being an actor. So

Alex Ferrari 7:14
if that came out in what in the late 80s, early 90s I

Jeff Bollow 7:18
think well it was it's it came out it we shot it in 1990. It came out in 91 at basically the same time as Terminator two.

Alex Ferrari 7:26
Right so and it was actually a very it was a big hit for what it was it was a well,

Jeff Bollow 7:32
I mean they made it was a relatively low budget that they made it on so it certainly made its money back just barely, I guess at the at the box office. But then it was it was co financed by HBO film so HBO right, just ran it and reran it, ran it on on HBO in the early days. Right? And so it's sort of developed this I think cult following over the years through that largely. And it's bizarre to me that people still remember that film. Oh, no.

Alex Ferrari 8:01
I mean, I was working at a video store in 91. So I'm very well aware of that movie and and of course like everybody else at that time in history. I had a crush on Christina Applegate. So I had a crush on Christina Applegate. And she was still just the Married with Children girl and she just had her and she ran with it with that movie so so I don't mean to geek out guys about that. Don't tell mom the babysitter's that, by the way. If you haven't seen it, and you're a 90s kid, you should definitely definitely watch it. It

Jeff Bollow 8:30
really does capture that era pretty well. It's there's something there's something tangible about it like texturally it's it's it's interesting it's there. I mean, it's not you know, not the greatest movie of all time, but oh god no fun.

Alex Ferrari 8:43
It still it still has it still had some of the ad stank on it. But it has it wasn't. It was in a full 90s movie, but it had a little bit of ad stank slapped on just all those movies in 9091 92 they still had that as

Jeff Bollow 8:55
well. I remember somewhere someone had called it the last 80s teen comedy that was made in the 90s

Alex Ferrari 9:03
No, that makes perfect sense. Actually, that makes perfect. It's like I always said like, you know 1980 that's not really the 80s 80s didn't start till maybe 8182 he still got the stank of the 70s laying around.

Jeff Bollow 9:15
We haven't figured out what the 90s are yet.

Alex Ferrari 9:18
Exactly, exactly. So um, so you move to Australia. I have to ask you, how's the film business down there? Like how is it to make movies and we're on a production company and stuff.

Jeff Bollow 9:29
You know, the film industry in Australia. thing with Australia's it's a much smaller country. So there's only you know, compared to what 300 something million people in the US, there's 25 to 30 million in Australia. So everything gets gets scaled down almost by a factor of 10 kind of a thing simply because there's, you know, the audience, the homegrown audience isn't big enough to sustain, you know, the kinds of budgets that are made in from Hollywood films, that sort of thing. So it almost the industry there almost has an indie feel throughout except that there's this government funding sort of mechanism woven into the DNA of the industry. So so the way screenwriters for example, think about making money in Australia is they think about getting funding from the government $10,000 for a draft sort of thing, you know, so it's no,

Alex Ferrari 10:29
you got to know you're kidding me really,

Jeff Bollow 10:31
it really kind of that way. So it's so everyone is like competing, I guess, for government dollars, which is, you know, disconcerting for someone like me, who comes from LA, and has this sense of, you know, I want to make, you know, commercially viable films that have artistic merit and all that sort of thing. So to, to have to sort of fit into that it's difficult. So what ends up happening is, is, you know, you've got writers who are writing for something other than what someone like me is looking for, generally, right? large, right. So the great challenge, I think, of the Australian film industry is, I mean, the film industry anywhere, I guess, is making a living while you're trying to make your film. But there I think, because it's smaller, the upside of it is also smaller, so it doesn't attract as many people so it's a thinner field in which to play, I guess. I mean, it, they're very serious, they take it very serious, this great quality, particularly in the performing arts there. Which makes for a very robust community, but it's because it's a little small and a little parochial, it's very, it's, it's hard for, it's hard to build something and sustain it, they have distribution troubles, and it's, you know, Australians, the Australian audience often doesn't necessarily embrace Australian film, because it's, you know, first of all the marketing dollars spent by this studios in Hollywood films, you know, all the all the American films are coming down there with these enormous budgets, and just blanketing press coverage. So the little Australian film, even in Australia has a real hard time getting noticed and getting heard and it's in so in some ways, it really reflects the indie arena across the board.

Alex Ferrari 12:35
Gotcha. So in other words, if you made an indie film in Australia, you would have to bring it to Sundance to be big again, if that's true.

Jeff Bollow 12:43
It's it's a little ironic that way. It's definitely true that the films that have had breakout success really actually do succeed at overseas film festivals first,

Alex Ferrari 12:53
right? I remember Crocodile Dundee was the biggest hit in Australia for a long time.

Jeff Bollow 12:59
It was but that's sort of a US Australian. Exactly. Exactly. Exactly. Yeah, that is similar with things like baz lurman film, you know, Australia or, you know, melon rouge or those kinds of like, it's Yes, technically, Australian, but most of the money it's us, the US so that it's a if you're talking about truly Australian homegrown product, it's, you know, the budgets are smaller in there. And they're more niche and it's, it's harder to find that audience. So it's a struggle, it's a it's a real struggle.

Alex Ferrari 13:32
And do you do you work in New Zealand as well? Do you jump in back and forth?

Jeff Bollow 13:36
Yeah, so when I moved down there, I ended up migrating to New Zealand. So I lived in New Zealand for many years and have you know, direct tv there and I've acted in commercials and shows and stuff there. So it's, I but you know, then you're scaling it down to a population of 4 million people,

Alex Ferrari 13:53
right? It's even smaller than Australia. Yeah. So

Jeff Bollow 13:55
one of the one of the big problems and I think this is it, I think it gives me an interesting perspective on all this is, if your market is small, you in order to make something at a larger scale, or something that that resonates with audiences wider, you really have to have almost a global perspective on it, rather than the perspective of the local the challenge of that is that we want to see local stories. And so if you you know, there's that whole idea of stories with universal themes, right, like universal themes are best expressed through specific local you know, right if you if you tell a local story that resonates culturally locally, there's a great film I don't know if you ever saw it out of New Zealand called whale writer no Yeah, of course. It's

Alex Ferrari 14:46
wonderful film

Jeff Bollow 14:47
fantastic film. It's so very specifically New Zealand it's very specifically the Maori culture. It's very specifically it's it's small and indie but it it's themes that we that read All right, so it's the parent, the parent child relationship. And where do I fit in? And in my culture now that the culture isn't quite what it once was, and all those kinds of things we can relate to that. Whether we're in Australia, whether we're in the US, we can relate to that story. But yet it's a very specific locals story. I think that is that's a great takeaway for for filmmakers.

Alex Ferrari 15:26
No, what now what drew you to kind of get into the storytelling aspect and the screenwriting aspect of things?

Jeff Bollow 15:32
Well, when I was in Australia, and I had a good friend of mine down there, and I were wanting to make a film, and I was waiting for him to get his, I don't know if I can use the word shit. I've been waiting for him to get as good as

Alex Ferrari 15:50
stuff here, it's tough to get this stuff together.

Jeff Bollow 15:54
So, you know, I was waiting and waiting and waiting. And I just got very frustrated, I felt at a certain point that I was like, you know, I grew up, I grew up in LA, so to be sitting in New Zealand going, what am I doing, or, you know, at a certain point, it's like, I just need to write something, and we need to go try to make it. So I did that I don't particularly love writing, I'm, I think I'm good at it. But that's not where my passion lies, my passion is in directing and producing. And so. So when we, when we were in that three or four years into production, and post production on that film, that we ultimately abandoned, I started looking for other scripts. And I put out a call, I was back in Australia at this point, put in a call Australia wide, looking for screenplays, and got in probably about 300 scripts that knowing how hard it was for me to write, I committed to reading every word of every small my man, Josh, and I will never do that, again. Because it quickly becomes apparent that there's no if most people don't know what they're doing,

Alex Ferrari 17:04
of course, here here in LA as well. It's a they don't have a monopoly on not knowing what they're doing. It's LA is very much the same way.

Jeff Bollow 17:15
Exactly. But but but when you as you start reading this stuff, you look at it from the perspective of the reader and the perspective of someone going, I want to make a film, let me see if there's something that I can find out there. Because I don't want to write something again, you start to see all the problems and you start to realize that, you know, I can I can get 30 pages in and realize there's no point in reading any further. And then as you read more you go, I really only need to read 10 pages, and I don't need to go any further. And eventually I realized that, you know, I can actually determine whether or not a script is legitimately viable. In about two sentences. Like It's really that easy to determine. And, and it's now cut to 16 years later, and my production company has a submissions forum on the website. And we've had submissions from all around the world, over 25,000 submissions. And literally I have found about 20 projects. And you go Okay, at a certain point. So it's, it's pretty much you can and this is the this is the reason producers don't want to hear the pitch. This is what the reason people don't want to read your screenplay is because 99.9% of them are awful. So it's more not awful, but just unusable. So not viable, not a viable product. They're not viable. And even if they are viable, they're not viable for that producer at that moment, right. So So ultimately, they're kind of right to say I'm not going to read your, your material, which creates that catch 22. So here I am in Australia saying, okay, but I need scripts, I mean, we need we need, what are we going to make, I don't want to sit down. And so I have this ambition to start an independent film studio that would make between three and six films a year, this was my goal back 1617 years ago as well. And the if you've seen my TED Talk, that's those are the kinds of films that I want to make, right? So I had this sort of big vision for changing the future and not changing the future, but preparing people for what's to come. I want to make movies that inspire us for what I believe to be a radically different future that's on its way to us.

Alex Ferrari 19:43
So okay, so can you talk a little bit because I loved your TED Talks. One of the reasons why I reached out to you I absolutely love your tech talk. Can you talk a little bit of fuchsia, can you share a few of the points in your talk to the audience? Well,

Jeff Bollow 19:55
so the basic idea is that there's this notion of exponential change, it's really hard for people to wrap our brains around what exponential change means. But the simplest way I think to grasp it is, is technology increases exponentially. So, so if you have a computer and you use that computer to build a better, faster computer, it's going to double the output of it, right? So but then that new computer, building, a new computer will double the output again. So rather than going step one to step two, to step three, to step forward to Step five, you go, step one to step two, to step four, because you've doubled to step eight,

Alex Ferrari 20:42
because you're double attached, and go on and on and on. Exactly.

Jeff Bollow 20:45
And but this is the nature of progress. This is the nature of change. And I believe that the future is going to look radically different to today, by essence by by the fact that everything is changing on this exponential scale. So we're early in the in the exponential curve, which is why doesn't seem all that groundbreaking. But if you actually go back and look at don't tell mom the babysitter's dead, like many things about society are quite the same. But it's a dramatically different world that we live in. Oh, Jesus. Yeah. And it's going to get extremely dramatically different from here. As you know, things like, Well, look,

Alex Ferrari 21:30
I'll just use a perfect example. I since I live in LA, I just discovered maybe I'm old, but I just discovered Amazon now. Okay, and I don't know if you know about Amazon now. Which one is that? Amazon now is you log onto Amazon, you can you can just place an order, and it's at your doorstep in two hours, right? Yes. Yeah, that's insane. Like, that's the first and literally the first time I did it. I was like, I'm going to see if this is real. I really was I honestly I'll order this Sure. Sure. I'll give you a tip. No problem. And I really thought it was a scam, like, Nah, it's just it's never gonna and then an hour later, I hear knock on the door. I'm like, Wow, really? I'm like, you've got to be kidding

Jeff Bollow 22:14
me. So but that's, that's delivery distribution, right? But take it another step further. What about 3d printing? What about when you can go on to Amazon? And you say, I want this pair of pants and your 3d printer prints the pants for you? Or take it another step and say, I'm I'm hungry right now. And the 3d printer prints a beautiful, healthy organic meal for you Star Trek style Star Trek style, right? Yeah, absolutely. And it you know, what was one science fiction becomes imagination to the next generation of scientists who then turn it into reality. So there's no, when we look at science fiction, we have to, we have to realize someone's getting inspired by that sci fi. And this, if somebody sits and figures out how to make this happen, this may be our future. So

Alex Ferrari 23:02
it was just like what happened with banks in the future to the bank that came out in the nine I think 1990 and a lot of a lot of the stuff that they predicted came true. A lot of it didn't but you know, sure there is there is a hoverboard you know, it's it's not like everyday stuff by Mattel.

Jeff Bollow 23:19
That's the one that blows up though.

Alex Ferrari 23:20
No, not that hoverboard. There's an actual hoverboard that uses the same technology well, levitation

Jeff Bollow 23:24
technology or trains that work on maglev. So it's I mean, but i think i think i think the thing is that when the way we live our lives, because we're all sort of, you know, beholden to paying our bills and whatever. I mean, we live our lives today, we imagine that the future will look like today, but a little more gadgety and a little faster, right. But, but we're not paying attention to the fact that those changes are, are approaching how fast they're get here is anyone's guess. But I think they're approaching faster than we imagined. So, you know, to me, I see the future as a as a very, very different place than than what we exist, what exists today in 2016.

Alex Ferrari 24:09
And that's basically the essence of the TED Talk, like to prepare yourself for what's coming.

Jeff Bollow 24:14
Well, and so the TED and so the TED talk then takes that idea and says, you know, that this launched me into this launch me into this desire to make this film studio beak in part because well, no, so I wanted to go into I wanted to create movies and television entertainment about these ideas, but through the process of teaching, through the process of saying, Okay, well people have great ideas. I need great screenplays. How do we get them from here to here? And I sat down and a basically reverse engineer the process, and people don't understand this concept very well because a lot of people think fast screenplays a screenwriting course. It's not, it's at the end of the day, whatever technique you use, whether you use the three act structure or you know, whatever 10 other formulas are out there, everyone goes through the same process, the process is start with the idea, turn it into a story, get it on the page, shape it, reshape until it's solid, make it a compelling read for the reader, and then connect it with the people that you're trying to reach. Right. So that process is the same, that's what I basically did. But through the act of reverse engineering, that process, I came to see and appreciate and realize how creativity works, and how imagination works, and how we harness imagination and creativity, and turn it into something that satisfies our own goals. But and so as you start to look at this on a, I guess, meta level, you start to realize that will really every person on this planet, goes through that same process during creativity, right, we all witness life through a different vantage point, right, you're seeing whatever you're seeing in this moment, wherever you are. And anyone who's listening to this is seeing something completely different to what you're saying completely different to what I'm seeing, and our backgrounds are all completely different as well. So we interpret it differently. So in I guess, this analogy, this metaphor that I came up with is that the earth is like a giant brain. And we're like individual neurons. And so when we interact with each other, we're, we're sparking that other neuron, right? Where when I say something to you, that resonates with you, you go, oh, wow, that's really cool. And then you incorporate it into your thinking. And then that sort of informs where you go from there. Similarly, when you say something to me, or a list of on your podcast, and I go, oh my god, that's so amazing, or this person's fantastic. So writing, creativity, filmmaking, storytelling, is that, right? So it's, it's, when you're trying to tell a story, when you're trying to write a script, when you're trying to make a movie, you have an idea in your head that you're trying to share with other people with an audience with the world, right? You want you want the most people possible to hear your idea and to understand it and to connect with you and and to inspire them. So it's all kind of the same thing.

Alex Ferrari 27:43
So then, basically, so so let's back up for a second you have you have a system called fast screenplay. Basically, it's a it's a system, correct? Because we kind of went into it first before explaining what fast screenplay was. So can you can you break down the seven parts? Or did you already the seven part system of fast screenplay and then from what I'm getting, just so I understand, it's not a like how to write a screenplay. It's a different kind of process to get the idea to the final end, end point. Is that kind of what it is, we'll

Jeff Bollow 28:14
know it's both Okay, so Okay, so let me let me back up a second. So fast screenplay, fast is an acronym. So it's all capital letters, right? Focus is the F. A is for apply. S is for strengthen, and T is for tweak. So what I realized when I sat down to sort of reverse engineer this process is that writing is a, there are four phases to writing. The first is to focus your ideas, where you basically take all the random ideas that you have, and you focus them into a specific story, right? one you choose, you choose and shape your your story. Now once you have your story, you have to get that onto the page, you have to write it, which I call the apply phase, you're applying that story plan that you created. Right, so there's your first draft, once you have your first draft, you have to rewrite you have to strengthen it to make it in sync with your intentions. So make it the best story that it can be. Once you've got it being to be the best story. Then you tweak the words you polish it, you refine it so that the readers experience when they read your script is there it's a page turner, it's compelling. They want to go through this experience. So focus, apply strengthen tweak is the writing process. So about what 10 years ago now I wrote a book called writing fast how to write anything with lightning speed, which you can get on Amazon. The Kindle version is really cheap. Anyway, so but that's the that's the four part writing process. Now, what I also realized was that if a writer goes out and starts just writing scripts, that doesn't necessarily mean that they're writing something that a producer like me could use, right? So the only way that they're going to write something that I can say yes to is if they write something that is aligned with my needs, right? So that doesn't necessarily mean they have to write for me, maybe they write something that's so amazing, I want to make that film. One way or another, though, we have to be aligned in order for us to sit for me to say yes, and for us to move forward and make the film. So what I realized was, you could actually add a phase before this writing process, which I call the setup phase, which prepares you for the process and sort of pre aligns your imagination with the needs of the producer. So that when you start the process of writing, you're your, your brain is always serving up material to you that is in sync with producers needs, right, so you're not going off away on a tangent, but it's still your creativity, it's still whatever it is you want to write. Right. So then you go through that process. Once you're done, you're going to need to get notes and feedback, you're going to need to see how your work is interpreted and responded to by other people. So we have what I call the alignment phase. And that's basically you're sending your workout for notes and feedback. And how do you interpret notes and feedback? So many writers and I've given notes over so many years now that writers drive me crazy, because they take notes personally. Yep, they say, Hi. How dare you not appreciate and respect the brilliance of what I wrote, and you're like, Okay, I'm giving you a note telling you what the reaction to your work is. And rather than taking that and adapting your work, so that it serves your goals, you're going to reject the note out of hand and take it like I'm like, I'm killed your baby, right? So you go ego, it and egos ego really gets in your way. And at that stage of it, because at the end of the day, we all write crap, I've written so much crap, it's not even funny, right? arguably, maybe the things I'm talking about right now. But that's for someone else to decide. But at the end of the day, all the goal is not good or bad, the goal is creating something that is effective at what you're trying to get across. So the alignment phase helps you see what other people are getting, and then adapt what you what you've created, so that they get what you want. What you want them to get, also teaches you the skill of adapting your work to the needs of a producer, if you want to go that road. Right? So then the final phase is the payoff phase, which is where now that you have this script now that has been through this process now that it's aligned with. So you know, it's, you know, they like it, you know, it's what they want, how do you then connect with the producer? And how do you identify what produces and how do you then connect with them? So it the whole system of fast screenplay, the seven phases, set up focus, apply, strengthen, tweak alignment? payoff, it's a, it's huge, of course, no, it's

Alex Ferrari 33:10
absolutely it's so

Jeff Bollow 33:11
it probably takes about a year to learn the process. But I also have then subsequently distilled each of those steps, so that once you get the whole process, you can then condense it, and you can move through it and gradually make the process intuitive, which is what leads to mastery. So it's sort of this thing that looks daunting at the start, but it's really not because most writers think they know all this stuff. And they really just don't, I mean, even intermediate, even advanced riders, to be honest with you, there are things throughout the system that they just barely go, I never even thought of that before. Or this fills in a gap of something that I didn't know before. So the point my point in creating the system wasn't to teach screenwriting, I have no interest in becoming some screenwriting guru. This is not like I'm at the end of this road, I don't want I don't want this to be my life from here. I created this because if you're in Australia, and you can't find scripts, and you don't have discretionary funds to pay writers to just develop stuff, which may or may not end up getting produced, because that's wasted money. And when every dollar counts, you can't spend that money. I basically needed an in house script development system like a studio might have, but out of house, right? Like I needed something that anyone could go start here, go through this deliver something that we could make. So the idea was hopefully through this process, we will end up getting scripts and stories, some of which will be aligned with what we want to make some of which writers will go off and find other producers. But then in theory will gradually as more people discover it, be able to make Three to six films a year, and then hopefully change the world.

Alex Ferrari 35:04
So based on basically what you created fast screenplay was a selfish reason you just want better screenplays.

Jeff Bollow 35:09
That's pretty much. I want Well, I want I want better screenplays that I don't want to have to write them myself.

Alex Ferrari 35:15
Exactly. So then since since you've already said you've read tons of scripts 1000s of probably your lifetime, what are the most common mistakes? You see with first time screenwriters?

Jeff Bollow 35:27
I mean, seriously, the the, it's across the board, you you have problems of ideas, selection, there's like people will have an idea. And the kernel of the idea is good, but then they've turned it into a story that just doesn't really make any sense or is not the best expression. Look, think about the reasons why you you watch a movie and you don't like the movie? I mean, how many movies do you watch for you go, that was awesome. Like That was fantastic. Like, it's actually a few.

Alex Ferrari 35:59
I just actually I just actually watched last night for the first time, the Grand Budapest Hotel. I love that movie. And a was but I just loved it. Like my wife and I sat there and go, it's so unique. It's such a well told story. It's so beautiful to look at. It's just gorgeous film. And that's like, it's rare. And it's rare to actually hear yourself say, that was a good movie. And then of course, I saw spotlight and The Big Short and a bunch of the Oscar nominated films as well this year, but just grab Buddha tests like oh, we just have never got around to it was like my god, that was really a good film.

Jeff Bollow 36:32
Well, and so if but if you think about then all the other films that you've seen that you sort of go, Well, it was good or hands okay. Or or you walk away going, geez, that was terrible. Like, the The reasons are, there are many different reasons for that. But now think about this as screenplays where you're going to have the same reaction, you know, you're not going to like every screenplay that you read, even if a screenplay might be good. I mean, there are some awards contenders this year that it's not my thing.

Alex Ferrari 36:59
Right? Right. Of course, of course, I'm

Jeff Bollow 37:01
not into it. So. So we have that we have you have writers don't grasp the essence of the character transformation. I mean, stories are about a character, or a situation or something changing. So what changes it if that change happens too fast or too slow, or it doesn't? It doesn't it's not plausible, or it's just not handled very well. All that can be problems, you have problems of dialogue, you have problems of structure, structure, grammar, grammar, but but structure, I want to be clear, just because it's not 3x structure does not mean it has problems of structure. I think there's over reliance on a three act structure, I've got a video series that I'm working on at the moment, that'll should be up end of February or so on the YouTube channel. But that, that addresses why our reliance on the three act structure is maybe a little little too extreme, right? That's one story form. But at the end of the day, a film structure has to be right for it. It has to be right for what you're trying to say and how you're trying to set and the point and purpose that you're trying to get across.

Alex Ferrari 38:10
Well, you know, like watching Pulp Fiction in a different structure is like if you did a proper three act structure in chronological order, that movie doesn't have the same thing.

Jeff Bollow 38:20
Absolutely, yeah, that's absolutely true. So So there but so when I say that, that most films have structural problems, it doesn't necessarily mean that it's that they're not adhering to three actors. So it's, it's but but yes, structure is a huge problem for for a lot of writers and, and, you know, also just writing style is a big thing people don't necessarily appreciate but if you're reading lots of scripts, there's something to be said for like a really great writing style, like something that just pops off the page and, and implies more than it says, you know, there's their screenwriting requires an economy of words that writers often don't fully appreciate where in some ways you want to use three words instead of 10. But you want those three words to say more than the 10 would have. Right? So it's it there's a lot in the in the whitespace there's a lot in the in the there's a lot that's implied that should be implied in the way a great screenplay reads and if writers can really learn to play with that it'll make their it'll make their scripts jump out a lot better

Alex Ferrari 39:29
I know there's some some screenwriters that when you read because I've read so many bad screenplays in my life MINE MINE included I'm in the same boat MINE MINE included without question

Jeff Bollow 39:40
my earlier efforts are like

Alex Ferrari 39:42
oh move some rough stuff. But but then you read Shane Black's old stuff like you know Lethal Weapon and last me

Jeff Bollow 39:51
a bit heavy but

Alex Ferrari 39:52
yeah, it's heavy, you know, obviously for the time period, but still the stuff you could see that voice is so clear Walter Hill back in the day. melius you know who was an insane writer and of course Tarantino and million other right? But when you start reading those guys, they all have very, very unique voices. And they and it pops right off the page like you read a Shane Black script, it's Shane Black, you read it. Obviously Tarantino probably has the loudest of all of those voices.

Jeff Bollow 40:17
Yeah. There's some there's a danger though also with that, because often the scripts that you find online are some of the most beloved scripts that you find online are written by writer directors. And right if you're writing a screenplay on spec, if you're, if you're not going to make your own film, then you have to be careful, because there are certain things that writer directors will do, they'll include shots, or they'll include certain language that they can get away with, because they're describing how they're going to film it. But as the as the, as the writer, submitting your project, trying to get a story made, you don't want to include that stuff. Because you really want the creative team that is going to ultimately say yes, and make your film, you want them to infuse their own creative vision into it. And so if you steer it too much from a, you know, a control standpoint, then it's a turn off to the reader. And, you know, I can't tell you how many times you read a script, it's like, okay, you think you're directing this?

Alex Ferrari 41:24
Right and that yeah,

Jeff Bollow 41:26
this isn't even written well enough. Like let alone directed. Well, no, yeah.

Alex Ferrari 41:30
Yeah, I was told many years ago, you know, by many different people. Like don't put direction in a script. Unless you're directing if you're directing it, do what you want. But generally don't put like close up here. Dolly in here. Like don't do that. Because exactly for that reason, like yeah, obviously a Tarantino movie, we'll have that because he's going to direct it. But like, if you read you know, Shane Black's last the last Boy Scout, which was his he wasn't a director back then. Or lethal weapon. He wasn't a director back then those scripts just I mean, they are 80s. And they are, they are what they are. But they're so well put together. I mean, and I still put up lethal weapon is one of the best action films. Oh, I agree. And Die Hard. I mean, Jesus, I mean,

Jeff Bollow 42:14
absolutely. But and they stand the test of time because the stories are so rich, the characters are so well written and the and the pacing and the tension and the

Alex Ferrari 42:23
masterful, it's masterful to watch, like, you know, considering like watching an action movie today. And then watching Lethal Weapon One, two predator, the original predator or diehard, those 80s action movies that are just like you could pop them in right now. And they do their job, they will do their job. So well. I mean, even Star Wars for that matter, the original Star Wars. I mean, that was in the 70s. There's not many movies that were done in the 70s that hold today, like you could put Star Wars in right now. I'll put it on for my six year old. And

Jeff Bollow 42:56
Hang on, though part of that is is because the setting isn't the 70s

Alex Ferrari 43:00
correct. But the storytelling is universal forever. Yeah, obviously. Yeah. Well, but like the Godfather, you could put the Godfather on. And it's still holds very much, though the pacing is a little different than what people are used to today, especially now with the new seven hour version being released on HBO, a godfather one and two, which I'm really interested in, I'm not sure if I had the time to watch that.

Jeff Bollow 43:21
That's the big question then, like, who has the time to watch it who's gonna sit down and watch seven hours of the Godfather? I think one of the frustrating things for me at the moment, though, is that, you know, we have we are technologically capable of making extraordinary stuff today. And, and one of the biggest, I think, let downs his story in script development, because because people, people are so enamored of the production process and the post breckland Cg and editing, all this stuff, the stuff that the stuff that all you really need are the tools and you can start tinkering. When it comes to writing, we all have the tools to start tinkering is a little harder because it's there's no defined shape to what it's supposed to look like. And you know, you can you can write in anything you could write on the back of a napkin at the end of the day, right? It's not, you know, the, what you ride on how you ride is not the most important thing. What's important is taking that idea, turning it into a compelling story. And there's this almost pervasive attitude of, well, I'm just going to bang out a script. You know, I'm just going to spend two weeks or three weeks knocking out my screenplay, and I'm ready to go, alright, and it's like you wouldn't expect I remember doing a workshop, a live workshop in Melbourne, in Australia once and this woman had attended and she was a novelist. And she made these epic fantasy novels like each novel would have 800 pages, multiple trilogies on the bookshelf at the local bookstore. And she was she had come to do my screenwriting workshop because she's said, in between my big 800 page novels, I usually have a month or two off, and I'll I thought I'd bang out a script between them.

Alex Ferrari 45:09
We'll be right back after a word from our sponsor. And now back to the show.

Jeff Bollow 45:19
Oh, okay. So. So I met up with her like six months later and said, how's it all going? She said, I was amazed to discover that it's as much work to write a screenplay as it is to write an 800 page novel. If I could, if I could just let that point sink in the minds of every writer, I encounter, oh, my God, life would be so much better. Because if you if you if you realize that that's the amount of effort and skill and nuance that you have to use, I think you would treat the whole thing much more seriously. And if you treat it more seriously, you're you're more likely to create better quality. I mean, I don't know how old you are. But the you know what I worry about?

Alex Ferrari 46:09
What we're about the same vintage, I think, probably so you're a little younger? Probably. I'm not sure.

Jeff Bollow 46:15
Okay, so we so what you know, but when we were young, we probably wrote stuff, we probably tried to make stuff, you look back at it now. And it was terrible. Like new writers don't have the benefit of that. So they assume that what they're creating is great. Even though like when I create something, if I write today, I'm assuming it's not good enough, you know, I'm going into it with the assumption that I'm seeing those, those early drafts of stuff that I wrote 20 years ago. So

Alex Ferrari 46:45
you know, what was interesting with your dad, I'm gonna cut you off. But what's interesting with what you're saying is, it's so so true, because when you're, when I started writing at the beginning, or creating things at the beginning of my career, I just assumed that they were awesome, right? It just didn't only

Jeff Bollow 47:02
not I mean, that's kind of where the inspiration comes from. So you were right, hit berate yourself, and assume it's awful. And we're gonna keep going, though,

Alex Ferrari 47:10
but there's a sense of, there's a sense of being humbling as life as life beats you down in the business beats you down as you go through it. And this and this is at every level, I feel that a certain time like now I sit down to create something, I don't assume all of a sudden, it's awesome, I beat it up a lot more I look at it more I analyze it more to see to see if it's like I put it to the test to see if it holds up, where at the first like, you would just put something out there and you're like, Oh look, and then the world will beat it up for you, as well. And they'll do a great job by the way, they do a fantastic job doing

Jeff Bollow 47:48
that. But you know, I really think it's also in how you interpret things. So if you if if when you say the world beats you down or or you get beat up for your story, on some level, all all that the world is really doing and saying to you is that you're out of alignment, right? You're not what you think you're trying to achieve. You haven't presented in a way that is achievable yet and if you if you I think if in general, we not you specifically but we all start to look at the negatives at the rejections at the nose at the at the criticisms, if we look at that, through that filter of Well, okay, so the thing that I put out there didn't resonate, why? I think it will help us improve it helps us It helps us adapt, refine, because ultimately success is available to absolutely anyone who wants it. Yep, really is because all that you have to do is not give up. That's it. I like to say there's only two outcomes for screenwriters. Either you're going to see your movie gonna, you're gonna see your movie made your script made into a movie, or you're going to quit. That's it, there's no other option. No, someone says no, then you adapt, you refine, you keep persisting until you get made his movie.

Alex Ferrari 49:09
You know, I always use I've used this example on the show before but the matrix, I heard the story of the matrix on a documentary I was watching probably with, like a year ago or something. And what I found out was that the script was you know, so obviously revolutionary, and the story was so out there that people don't really understand it. It took so long to get it made. It took about four to five years. Yeah, to get made. And in that time, they shot bound that the warshawsky brothers at the time were shot bound to kind of prove that the contractor but during that five year period, they were beating the hell out of the script. Yeah, they rewriting it and rewriting it and so by the time they finally got to make it, that was the tightest script in the world, they they they beat that thing up so much. So by the time it got released into the world, the world couldn't do any more beating it Because it couldn't tear it down, they've made something so structurally sound, that there's it. There's nothing you can do to tear it down. It was just it was just it's like Shawshank Redemption you watch shank redemption you just go. There's I can't. I can't say though anytime I feel bad I do look up bad review Shawshank. And there are there are some By the way, and I love reading them because it just like you create it.

Jeff Bollow 50:24
This is an interesting point because ultimately, I used to use exactly that as an example in my live workshops, I would say, you know, ultimately, there will always be people who hate what you do. There will always be people who try to knock you down or not even maliciously, maybe they just genuinely don't like it. That's okay. I mean, if you if you go back to that brain metaphor analogy, you know, not everything that you put out into the world is going to electrify all the other neurons in the system right now, it's only All that matters is is that it lands with where you're trying to land it, you know,

Alex Ferrari 51:05
exactly, exactly. Now, can you can you talk a little bit about this free course that you were they've been working on for a year, the fast story development, how to create the detail.

Jeff Bollow 51:12
Yeah, so. So it's a it's a, it's a four part, YouTube video series. So if you haven't been to my YouTube channel, check it out. There's a lot of me talking. But it's youtube.com slash fast screenplay. And there are, what 30 videos or something like that there at the moment. And this one is a four part series. So one of my biggest challenges is helping people really understand what fast screenplay is all about. So I wanted to do something that was both simultaneously really quality information people could use and run with immediately. But also something that through through explaining that helps you really understand what what fast then is all about. So it's a it's a four part series. That's called fast story development, how to create detailed, original stories in one hour. And so it's got four parts. And the first part is the hidden story dynamic. So as I'm reverse engineering, this process, I'm looking at the three act structure, why does it work when it works, why doesn't it work when it doesn't work. And I realized that there's this sort of hidden story dynamic underneath it all sort of what I call the building block of all storytelling, but that building block then also applies to, you know, infinitely beyond just storytelling, it's almost like the building block of anything that we choose to do, which means you can actually apply it to story development as well. So in part two, it's called How To Grow stories organically, where you basically start with an idea, and you more or less, just grow it organically into a compelling screen story. So I walked you through that. Now once you've walked you through that, then Part Three is how you can do that entire process in one hour. So I walk you through that. And then part four is why you'd even want to do this why speed actually turns out to be the key to writing success. So each each one's like about 10 minutes a little less than 10 minutes long. And and they're they're full of animation and all this stuff, which is what has been taking so long, firstly nailing it down. So it's so you know, the pacing, and all, all the normal stuff, make sure that it's effective and entertaining, but also that it is legitimately helpful. I think all four episodes are just packed with stuff that people will be able to use immediately whether they continue on to fast screenplay or whether they go off and do their own thing. It's my goal. My goal has never been to be a screenwriting teacher. So ultimately, if you don't join me, that's not the end of the day for me, like I fast is fast is not about making a profit. All proceeds that come into fast get reinvested into fast to make it bigger and faster and to make it you know, expanded

Alex Ferrari 54:22
exponentially as you said, yeah.

Jeff Bollow 54:25
Yeah. So it's, I mean, it's, you know, I want to make my money off of the movies that I make eventually, right? So I'm not, I don't I don't take, I don't take a salary from fast or any of that stuff that I really want people to do fast, because it's going to help them get where they want to go fast. And yeah, well, yeah. Ultimately, fast has multiple meanings. There's the idea of writing it fast. But really, there's no point in writing something fast if it's crap, right? So the only fast screenplay actually refers to the speed at which the screenplay reads. So when I as a as a producer, when I, if I'm, if I'm looking at a screenplay to evaluate it, if it's a slow read, there's no way it's going to be bought. It's just not going to happen. Right? Like, if it's a fast read, that means it's a page turner. That means it's grabbed me, it's pulled me in. I'm there, I want to see what happens next. So a fast screenplay is a screenplay that reads fast. It's a screenplay that people want to find out what happens next for, that's what everyone wants to write. That's what you should want to write. Now, writing that fast requires mastering a whole lot of skills and nuances and details, character structure, theme, setting all that stuff, right. So to master it, it's gonna take a little bit of time. So you go through the fast screenplay system, which is the acronym which is the system and the end the process itself.

Alex Ferrari 56:04
Well, we come to the part of the show that I asked the same three questions to all of my, all of my guests. So these are the toughest questions you'll ever have. So be yourself.

Jeff Bollow 56:13
I didn't. I didn't. I didn't. I didn't listen to other ones to prepare. So this is new to me.

Alex Ferrari 56:18
Okay. What is the lesson that took you the longest to learn in life or in the film business? But lesson that took me the longest to learn? That's a good question. Thank you.

Jeff Bollow 56:37
Do you often have people stumped looking at the

Alex Ferrari 56:40
wall for a second buy? It comes to them?

Jeff Bollow 56:43
I think I think that probably is that I'm enough.

Alex Ferrari 56:48
Yeah, that's that's a that's an answer. I've heard from other Yes, as well.

Jeff Bollow 56:53
Yeah. You know, look, it's funny because MMA, you know, all along and I often attributed to growing up trying to be an actor in LA. He really I mean,

Alex Ferrari 57:02
it was an actor. It was an actor who said that, by the way.

Jeff Bollow 57:05
It's it doesn't surprise me as a kid I went to probably without exaggeration, 1000 auditions, and I probably booked about 50 parts. And that's a lot of rejection. Right? I'm too. I'm too thin. I'm too fat. I'm too tall. I'm too short. I'm too good looking. I'm not I'm ugly. I'm all All right. So on some level I always attributed to, to that, that I, I hadn't felt like it was okay to express my creative core. And so through teaching writing, I think it was only through teaching right? I never wanted to be a writing teacher that was I'd never would have imagined back then that that's what I that's what I would be doing today. But in many ways through doing that it's helped me realize and appreciate now because it because I see the insecurities in every single person, every writer, you can see the insecurities. And it's like, No, just trust it. Trust this trust you and you trust. I always tell people if you can trust me, you can trust my system that will turn into a trust for yourself. And so in some ways, I'm trying to convey that very lesson to everyone that I teach.

Alex Ferrari 58:25
Good answer, sir. What is your top three films of all time? See, that's always a killer. Yeah, it could be just a bunch of lists that get to come to mind today.

Jeff Bollow 58:39
Well, I think it's hard to go past Shawshank Redemption just because it's such a it's just such a flawless film, right? It's a beautiful piece of filmmaking. I don't want to here's the thing. I don't know that I could say of all time, because I find value in even crappy films.

Alex Ferrari 58:57
Of course I do, too. Like there's some there's some like ad schlock that I'll watch and you know, I love watching commando, like commando is awesome. Yeah. But it's horrendous film. It's horribly structured. There's cardboard cutouts that are being blown up as soldiers. I mean, it's a horrible, horrible, horrible film. But I love it. So yes, I completely. So just three favorite films that really quickly.

Jeff Bollow 59:21
Well, I'll tell you one that I saw recently, I don't know if I would call it as as an all time favorite, but I loved it. It's a tiny little indie film called coherence. Okay, if you're if you're since you're an indie film podcast, I think your listeners would probably love this film. It's made on a tiny budget. I don't even know what in like micro budget, and it's just such a cool idea. And it's really well executed. And it shows you what can be done and it's also sci fi in a cool sort of way that I like I don't wanna say too much about it, because it actually gives away sort of the core premise of it. But that have you seen a movie called primer? Yeah. Of course okay so it's it's not like primer in that sense but it's that low budget indie thing where they've done something really really cool

Alex Ferrari 1:00:08
oh very cool okay

Jeff Bollow 1:00:11
yeah I mean I'm a huge sort of time travel and sci fi not I love those kinds of stories so

Alex Ferrari 1:00:17
Back to the Future obviously

Jeff Bollow 1:00:21
there's another flawless film it there are some films they're literally they are flawless you can't you can't pick it up nothing you would change even down to you know which on the actor's face like it's just flawless so

yeah

Alex Ferrari 1:00:38
those are three those are three right there yeah I want to be

Jeff Bollow 1:00:42
one but I have a I have a very wide variety of I like obscure films and for you know what Another one is great one is cinema parody so no cinema

Alex Ferrari 1:00:50
paradisio yeah if any film any film lover any any movie love Yeah,

Jeff Bollow 1:00:55
well maybe that's it. Yeah, you just

Alex Ferrari 1:00:57
gotta go over Yeah, as a film lover you just watch that music so Oh,

Jeff Bollow 1:01:01
good. One is living in oblivion. Oh, I love living in Oblivion, so we're gonna get down to that. Yeah,

Alex Ferrari 1:01:05
but if you're a filmmaker everyone out there you must look for a movie called living in oblivion. I'll put it in the show notes. Oh

Jeff Bollow 1:01:11
boy. It is it is Steve Buscemi earliest vision

Alex Ferrari 1:01:15
early Steve Buscemi. It's a movie about making movies. And when I hear

Jeff Bollow 1:01:19
Dinklage has the greatest part in the history of time

Alex Ferrari 1:01:24
and and my favorite part of that one of my favorite parts is when the grip pulls out the screenplay and gives it to the producer. Exactly. I've been working on and I'm wanting to tell you all that oh, my God, but he carries the screenplay in his back pocket that's what I remember was so vividly is like he's just like busted out and give it to state in Maine is another great one. Oh state Maine is fantastic state and main is another weight movie making movie movie about moviemaking is absolutely brilliant. Who was Mamet? Right That was Mamet wasn't Mamet Philip Seymour Hoffman. Actor so brilliant. Wonderful. And then can you name one under really underrated film?

Jeff Bollow 1:02:05
We've probably probably did there a few you know what I'm gonna go on record as saying Star Wars The Force Awakens

Alex Ferrari 1:02:15
very, very underrated film is it and I don't know spoilers

Jeff Bollow 1:02:18
but go ahead. That movie has gotten a lot of a lot of flack from especially from industry people are people who are saying that it's just a rip off of a new hope and you know that it's not I here's the thing about that movie I

Alex Ferrari 1:02:32
love that you've called this the most underrated

Jeff Bollow 1:02:35
you're going to you are well only only because there I know there's a lot of haters about that film. But you're going to look at this film after the next to come out and see brilliance in The Force Awakens that you can't see right now because I mean one of my one of the whole sort of principles upon which everything I do is built is the notion of setup and payoff. I believe that that is sort of the core of it all right, so everything is either set up or pay off. And that movie is set up set up set up set up and it's fantastic it's just gonna pay off in May I'm so I've always been a Star Wars fan. I didn't like the prequels but I I am not a geek fan. I'm just I'm just appreciative fan. That is like I'm just so excited about what they've done with that and where they're going with the whole thing and I think it gets derided from especially from a screenwriting standpoint because everyone's only looking at the similarities to a new hope and they're not they're not appreciating why those similarities are likely to be there

Alex Ferrari 1:03:44
yeah it's I I am I am actually at it's a very well documented Star Wars full blown geek

Jeff Bollow 1:03:52
okay you know as I do things like the ring theory and all that

Alex Ferrari 1:03:57
no I'm not that guy I don't go but I but I carry Yoda close to me on all times he's always at all times. So I think more geek than me is much more I have a life size Yoda here in my office it's it's I've had him for years cool yeah it's I've had it Yeah, I could I don't want to go down to geek road because I could I could go hard really really quickly but the thing is I saw the movie and I I loved it and I'm a big fan of it and I can't wait to go see it again. But I just enjoyed it and I enjoyed the trip and the whole thing that JJ did with it and he did it so nicely and so tightly and there is a lot of haters out there but I don't I don't I don't personally care and I know there's a lot of but there's more lovers than haters because it's made to build no

Jeff Bollow 1:04:44
I mean there are and that movie will be just fine whether it's got me as it's different. Exactly. But but just but only because the the sort of circle that I've been playing in for a while is the screenwriting and screenwriting education stamp channel. That's right. Thing within that world it's it's it gets consistently bashed. And I think it's just so unfair because it's it's far more remarkable than it appears to be on the surface. It's also just a great ride. You know what I mean? Oh yeah, it's just that's icing on the cake. It's but underlying that is is is quite a stunning achievement in my opinion and

Alex Ferrari 1:05:22
that he's created probably one of the best here female hero heroes in the last heroine in the last 20 years if not longer. Yeah. Because she's amazing Ray's character that character is absolutely remarkable.

Jeff Bollow 1:05:36
Well, I think there will be some I think there'll be some cool reveals Yeah, in which in future episodes, we

Alex Ferrari 1:05:42
won't we won't, we won't go down too far. But again, going the same route where you were talking about the screenwriters kind of, you know, snub their nose at it. They also snub their nose at Titanic and they also snub the rows at avatar. And as avatar is just ferngully it's just dances with no,

Jeff Bollow 1:05:58
but so you know, that actually makes brings up a really interesting point because I'm also a fan of avatar. I think they're mistaking the mythological structure for copycatting, right right so that in or if you so in the hands of a hack, right or a truly hack writer, you he would copy ferngully and it would not have the same resonance as avatar does. But what Cameron has done even cameras an exceptional film I mean not box off

Alex Ferrari 1:06:35
success is amazing.

Jeff Bollow 1:06:37
He is he actually is really good at what he does. Yes. And he's another one that gets derided a lot which is by the way this doesn't I'm not trying to imply that I'm only about the blockbuster he kinda first I love the I love obscure cinema,

Alex Ferrari 1:06:53
living in Oblivion, you know, those? I mean, they're small movies.

Jeff Bollow 1:06:57
But I think you have to respect I always judge something based on what is it that they were trying to achieve? And did they achieve it effectively. So by that, by that you if you look at a screenplay or you look at store a story through that filter, a lot of these things that look to be simplistic or plagiaristic or copycat are actually not there. They're using the mythological structure in a completely original way. And so you know, avatar is I would if you had done this podcast back then it probably was an avatar is the most underrated so I think it's important for writers and filmmakers in general to understand the big mythological structures to understand most people don't understand the three act structure they understand where the things happen, but they don't understand why the things happen where they happen. So that's what leads to hack ism that's what leads to people copying something effectively right but if you understand what the why behind all of it you can use the the structures to your own advantage or you can play around with the structures and come up with something new and different in a way that is also effective.

Alex Ferrari 1:08:16
Jeff I won't take up any more of your time this is we've got we've geeked out a little bit too much hopefully, I hope the audience didn't mind but but there's some good there's some good knowledge in that geek out as well so that hopefully something hopefully somebody learned something today. So Oh, so where can people find you sir?

Jeff Bollow 1:08:35
The probably the easiest place is to go to fast screenplay.com or, or the YouTube channel youtube.com slash fast screenplay. Or just Google my name or writing fast or fast screenplay.

Alex Ferrari 1:08:49
Great, and I'll have links to everything we've discussed in the show notes as always guys. Sounds good. Jeff, thank you again so much for taking the time man.

Jeff Bollow 1:08:56
I really appreciate it had a great time.

Alex Ferrari 1:08:59
I hope you guys learned something from that episode. Jeff was a ball to talk to you, man. And we did geek out a bit on the show. So please forgive us but I think there's some knowledge that got mixed in there somewhere with all that Geeking geeking out so I hope you guys enjoyed it. As always, if you need the show notes, they are at indie film hustle.com forward slash zero 99 and I'll have links for all the things we discussed in this episode. And guys, if you guys have not taken the Warner Hertzog masterclass, I'm telling you I've gone through it, it's pretty, pretty remarkable especially for for people like myself who've been in the business for 20 years, you definitely pick up a bunch of cool stuff, but for someone starting out, my God, I would have killed for something like this. When I was first starting out, so just head over to indie film hustle.com forward slash masterclass. And definitely check it out. One Hertzog remarkable, remarkable course. And guys, the next episode is going to be Episode 100 And I am still thinking what I can do to make it a special episode. I'm working on it, but you will get something soon for Episode 100 so but before I even go into Episode 100 I want to thank everybody, all the fans, all the tribe members who have been listening and supporting what we do or what you do what I do here at indie film hustle. And and with the podcast as well. So thank you so much and and I get I mean, I'm getting so many messages from you guys on Facebook and Twitter, and email telling me your stories and, and how this podcast has inspired you and helped you and guide you through your filmmaking journey. And my God, it's it's so humbling to hear all these amazing stories. So guys, please and also pay forward man, you know, if you learn something, share that information with somebody else. Don't ever feel that you have to hold on to knowledge because oh my god, if I give it to that guy, he might take a job boy from your job, but they don't think that way you can't think about things like that, you know, high tide raises all boats. And that's how you have to look at it. You know, the more informations out there, the better movies that are being made, the better for everybody and the better for the whole industry and the whole the whole kit and caboodle as they say so please pay it forward, spread the word. Please let everybody know about the podcast let everybody know about the website and and hopefully we can keep helping more and more filmmakers and hopefully new generations of filmmakers coming up to make better and better and better content, better stories and better art and hopefully that will change the world just a little bit because art is extremely powerful guys movies cinema is extremely powerful. And as I always say it is your responsibility to get your out your art out into the world because you have no idea how it will affect somebody else. Thanks again guys keep that hustle going keep that dream alive and I will talk to you in Episode 100

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IFH 098: How to Build a Pimp’d Out BlackMagic Cinema Camera Rig on the CHEAP!

When I began my filmmaking journey with my first feature film, This is Meg, I had no idea what camera I’d be shooting with. I had access to both RED Cinema and Arri Alexa Cameras for free if I wanted them but I choose against using them on this film for the following reasons:

  1. The infrastructure need to make those camera work was complicated and expensive (even if you are getting the camera bodies for free)
  2. I wouldn’t have the freedom to shoot whenever I had the cast available. (we shot over 6 weeks)
  3. The “footprint” of those cameras do not lend themselves to run and gun guerrilla filmmaking.
  4. The Post Production workflow would be costly and high-end RAID drives are expensive.
  5. Production Insurance would be needed and that’s expensive.

So I looked around and choose the remarkable BlackMagic Cinema Camera.

“But Alex you are nutz! You could’ve shot on a RED or ALEXA and you choose a BlackMagic Cinema Camera?”

20160729_170607

Yes, I did. For a few reasons:

  1. I could own the Blackmagic Cinema Camera, play with it, test and experiment.
  2. No production insurance.
  3. Small footprint for those “guerrilla filmmaking” moment out in the streets.
  4. Amazing post-production workflow (I edited and finished This is Meg on the DaVinci Resolve, more on that in the podcast)
  5. I could affordably pimp out the rig and customize it for my shooting needs.
  6. This is Meg is a small character-driven indie film, shooting with RED or ALEXA would’ve been overkill.

IMG_0022

Shooting with the Blackmagic Cinema Camera

Now I’ve been a colorist for over 10 years and the image quality of RED or ALEXA are superior to the Blackmagic Cinema Camera but you need to choose the right tool for the project.

The Blackmagic Cinema Camera gave me the freedom that the others couldn’t and the Blackmagic Cinema Camera is BY FAR the best bang for your buck. Speaking as a colorist and the director of photography of the film, the image quality is stellar. You just need to understand the camera’s strengths and weaknesses.

Here are some tips when shooting with the Blackmagic Cinema Camera 2.5k.

  1. The Blackmagic Cinema Camera needs a ton of light.
  2. Make sure you shoot at 400 ISO unless you are shooting nights. Try to always shot 400 ISO.
  3. Record with a minimum of 240gig Card (about 46 min of RAW).
  4. SHOOT RAW, not ProRes 422 HQ!

I also decided to shoot with the Blackmagic Cinema Camera because of the amazing RAW Cinema DNG file it produces. I shot with the Blackmagic Cinema Camera 2.5K, not the 4k version. The 4k would’ve been nice but the cost in media and hard drives out weighted the extra pixel. I also knew I’d be mastering in 1080p and blowing up to 2k for the DCP deliverable.

You can shoot ProRes 422 HQ but I’d suggest shooting RAW because if you don’t light the scene perfectly having that RAW Cinema DNG file can really get you out of a pickle…trust me!

I go into great detail on how I put this rig together in this week’s podcast. I share tips, tricks and real-world stories of what worked and what didn’t. I also talk about the post-production workflow I went through editing in DaVinci Resolve.

Right-click here to download the MP3

Alex Ferrari 2:30
So let's just go back let's take it back before we get into it. Let's take it back a little bit to so many months ago when I decided to make this movie. I decided to make this movie in April. We are now in September. So in April I decided like I'm gonna go make a movie and I had I owned a Blackmagic Cinema Camera 2.5k which I use for some you know, internet stuff and some minor little things. So that's why I never got a 4k camera at the time because it was a little bit just didn't make sense for like YouTube and stuff like that at the moment. So I had this camera I was like well, let me know. Let me let me see. Let me start testing it. So I started testing it. I have a set of rokinon lenses, which I'm going to actually go into a whole other podcast about the lenses and about where to get them and all that stuff in another podcast. But I had some broken on lenses I had a sigma 18 to 30 zoom lens, and I start playing with it and since I'm a colorist, I started throwing it up on the da Vinci and seeing what I could do so I started pushing the camera and seeing what I could do with it. And I was really shocked at how beautiful the images came out. You know, and you know I've I've worked with Alexa I've worked with reds. I've worked with phantoms. I've worked with a ton of different high end cameras, but this little camera was really impressive. And for what it was, you know like for the it's by far is the best bang for your buck on the market. There's no question. I'll argue anybody that for the money. This is the best image you can get for the money and have the ability to have a raw file. color grading. It's amazing. It really really is remarkable and I'll talk a little bit about the post workflow about the camera and a little bit towards the end of the episode. So anyway I decided to put together I said, you know what I'm going to shoot with this camera. So I've got a lens package that I've had, and a couple tips I wanted to give you guys on when you're shooting with a Blackmagic Cinema Camera. And by the way, first of all, people asked me why didn't you shoot with the 4k version? or Why didn't you 2.5 simple answer was I owned a 2.5 I didn't want to spend extra money on getting a 4k and then also the amount of hard drive space and media that I wouldn't need to purchase to have to get just to be able to work with all the workflow considering I was the DI t i was assistant editor I was everything I needed to simplify the workflow for myself. So what I decided to do is just shoot it a 2.5 so let's just put this put it into perspective, if you get a card, let's say a 240 gig card, an SS SD card is what they what the Blackmagic shoots on it that gives you at raw 2.5 gives you about 45 minutes now if I would have shot 4k that 45 minutes would turn into 27 minutes and then I would have had to purchase more of them or purchase larger ones so like my 48 I have a 480 gig card as well that gave me about an hour and a half of raw which is pretty amazing. But they're expensive man they're like 100 and some dollars each now mind you not as expensive as a red or an Alexa such situation. But you know for a very low budget kind of movie I want her to kind of make it as bare bones as possible. And also I wanted to kind of create this experiment to see if I could create a full blown feature film that looks looks good at such a low budget with a you know a camera that's not known for making cinematic images not my Don't get me wrong they are but like you know nothing compared to an Alexa or a red so I wanted to see what I could do with it. So I said screw it I'm gonna do 2.5 it just made more sense for me workflow wise. So right now just so you guys know I shot apart six terabytes of footage for this little little movie shooting red I mean shooting RAW and so if I would have shot 4k, it would have been 12 terabytes now 12 terabytes you know, like oh, I would just get a couple of you know, eight eight terabyte drives and you're good to go. Yeah, but you know, if you want redundancy, if you want to have at least two copies of everything, which is what I have, plus have an array drive. So if things crash, you have protection, things like that it starts getting pretty pricey. So a six terabyte to 10 terabyte situation becomes a lot a big, big big difference especially at this price point. So a couple tips. This camera loves light lots and lots and lots of light. So make sure you always give it plenty of light it holds the highlights very well. And it also digs into the darks very well I was surprised at how much how much it kept the latitude on this is you know on the paperwork it says 13 stops. So you know and I wouldn't push it that far. But if you put if you shoot it down the middle and you have probably you know three or four stops real clean latitude. It's pretty remarkable and you also want to shoot it at a 400 ISO I know they say it's rated at an 800 so but both Austin my my second camera and gaffer and myself both figured out that 400 was the way to go and and we could tell the difference so we definitely shooting 400 ISO now, by the way, anyone who's listening to this and if I'm talking gibberish to you guys, because you don't understand everything I'm talking about. That's fine. I'm just gonna go and go over a little bit of this. I'm not expecting you guys to know everything I'm talking about. But I wanted to at least put the information out there and there's a little bit a lot more detailed information on the post at the NFL muscle.com forward slash zero 98 so the other big thing is do not and I repeat Do not shoot a feature film in pro res four to two HQ. You will be tempted to shoot in progress because that 480 gig media card that I had would carry I think it's like five hours of progress on that one card. So you're like Oh man, I could just shoot all day on one card. Yeah, that's all great and dandy. But the problem is that you have to shoot that movie perfectly. So your lighting has to be on point you cannot mess up. The beautiful thing about shooting RAW is that if you do make mistakes on on the set with lighting, not enough lighting, not enough time, which I guarantee on a low budget movie you will make mistakes, it happens I made mistakes. But because of the raw file the raw file allows you to fix those mistakes. If you would have shot pro res if I want to shop pro res in this movie, there's a lot of shots that I probably wouldn't have been able To work with purely because of time light, not having a full grip truck, and many other things that I had did not have on the shoot. But shooting RAW saved me. So I would definitely suggest shooting RAW and that is one of the big, big selling points of the Blackmagic cameras is you can shoot RAW even the pocket camera which I'll talk about in another episode, which I don't own, but I've heard is great and you're able to shoot RAW in any time you can shoot RAW, that is what you want to deal with. And then I'll talk about the workflow Honestly, I'm going to do an entire podcast about the post workflow, how I worked in DaVinci, how I've colored this intervention, how I edited the entire movie in da Vinci, I'm going to do an entire workflow of a podcast about how I did that. But this one's about building this camera rig. So first things first, obviously, you want to get a Blackmagic Cinema Camera 2.5 you can get a four. And that's no problem. But understand that there are just going to be those little workflows like on the next movie I do, I'll probably go for purely because I now have the infrastructure of purchased the hard drives that I need, things like that, that I can handle a bigger workflow. Since I was doing this all from the beginning, I just had to kind of play it safe and didn't want to get caught up even myself and pose even though I own a post situation, I didn't want to get myself caught up and wanted to make things as simple and easy as I could buy it while still maintaining the best image quality possible. So get yourself a black magic, again, links for all of these things are on on that on the URL, the media that I used Kingston digital, I got a 480 gig SSD card, and I got a 240 gig, most of my cards were 240 gigs, I had like four or five of those and had one 480 gig, which I used for the big long night. And they run anywhere from 80 bucks for $81 right now on Amazon for the 240 to 145. And they kind of go on sale every once in a while. But those are those are the prices. I mean, that's really, really cheap considering if you try to price out what read media costs, or what Alexa media costs. It's pretty remarkable. And also, just so you said you guys know I had access to full red dragons. And full Alexa that would have been given to me for free to shoot this movie because I have friends and I have a lot of people that wanted to help me with this movie. But I decided against it. Now I know everybody listening like Alex, are you crazy, you could have shot with a red, you could have shot with an Alexa, it would have been so much better. I'm like, Yes, the image might have been better, arguably, it definitely would be better. But for the kind of movie that I was trying to make, which was a low budget, indie drama, it, it was overkill. And I'm going to give you some examples of why I decided to go with a smaller camera that still gave me amazing image quality. One, I can own the camera, I can play with it, I can test it. And I could do all an experiment and do all sorts of different things where if I would have been given this camera I would have had to have shot. First of all, our schedule was a six week schedule, meaning that I only shot eight days within those six weeks because we work in around actor's schedules. So because of that we needed to do many different shooting experiments, things like that no one was going to give me that cam those cameras for six weeks just sitting around in my house so I can play with that's not going to happen. So that was one of the reasons I wanted to do it because I was the DP on this movie. And I wanted to kind of play with it, test it, see really what I could do kind of beat the camera up. And I wouldn't have been able to do that. If I didn't have this camera. Another big point no production insurance. I didn't need any rental production insurance. So anytime you go to these big houses that are going to give you $100,000 package, guess what guys, you need insurance, and I did not have the money nor did I want to go out and get production insurance. Again, I was trying to make this as simple of a process as possible. And that was a big selling point. Another thing is it's a small footprint. Even that big rig that you guys saw is a smaller footprint that then a read package or an Alexa package on those guerilla filmmaking moments that you're out on the streets, possibly stealing shots, possibly going into places that you are not allowed to shoot to get shots, having a big rig is going to be a problem. That's why the DSLRs have been some popular because a lot of people go out and no one even knows you're shooting a movie. So this camera I you know when I had to go into more heavily populated areas where I didn't have particularly a permission to shoot you having a smaller rig helped dramatically could not have done that with an Alexa. The other big selling point is amazing post production workflow that I was able to just bring it into DaVinci Resolve which is owned by black magic. So the workflow is super seamless. I can edit raw, I can color grade and finish my movie right in there. And also the affordability of the pimping out of the rig as I like to say and customizing it to fit in My shooting needs was so much more affordable. Even if I would have gotten a red Camera Raw by itself. To try to get a rig, you would have to rent a full blown rig. But if you're going to try to purchase those kind of ancillary products to kind of help or actually make the damn thing work, you need all these kinds of things to make it work. It's super expensive. So shooting with a black magic, I was able to create an entire rig, professional wonderful rig that worked probably on it, I think I don't know what the final total was, but was under 2500 bucks, not including the camera. But just a rake was under 2500 bucks. In probably less than that. Without and probably about two grand. If you include the media and things like that, then it'll probably be around 2500. But that's it's insane in the camera world. That's insane. And I want to go over all of those little nifty tricks and vendors that I found that helped me get to this high quality rig at a very low cost. So we've gone over the medium. The next thing is the camera cage, the camera cage is something that actually wraps your camera and protects your camera from other from, you know, dings and lumbung bangs and stuff. But it also allows it to give it a little bit more weight. And it gives you ability to start building your camera rig, you can start attaching things to the rig itself because it has the the hole that you can kind of screw things in on and kind of build this kind of Frankenstein monster of a camera rig, which completely is unique to us. So when cameras when you see camera guys and camera rigs out in the world, those were built by the camera guys themselves are very, they're not stuck. They're all very specific to the needs of that camera person that cinematographer that production because that's the way it works. So that's what I wanted that freedom at a price at a definitely a price point. So I use cam tree hunt pro cage, which is for the Blackmagic Cinema Camera. Cam tree by the way, you're going to hear their name a lot. Now I did not get paid a full disclosure did not get paid a dime. I've never even been in contact with these people. They've never contacted me. I love cam tree products, they are the most again, I use this term a lot best bang for your buck on the market period. And they have dollies they have just everything a filmmaker would need at a very affordable price and built pretty solidly is it as solid. Alright, so let me just let's just put it this way. This this, this rig is $237 a standard camera rig, even on the cheap end is about eight and $900. And then if you start going into the more professional world, the higher end world you're talking three grand two grand, sometimes up to even five grand for these kind of rigs. This rig was made of metal it has has rods, you're able to put two, two sets of rods in one at the bottom and at the top. You've got two wooden handles a remote switch, which by the way saved my ass. I loved having my little remotes which basically just grabbed the handle and I hit the little red button I didn't have to like fumble to hit the record button on the camera. It actually had a remote cable which was great. You've got a handle with a top where you could actually mount a mic if you wanted to get like some real you know, quick ambient sounds. And it's just brilliant. And you can just slap it right onto your tripod. And you're good to go. It's so amazing. It really really is. So it works this this rig works for both the 2.5 Cinema Camera and the five and the 4k as well. The next is the preview monitor now, preview monitors as you know are obscenely expensive. And there's ever I mean you could spend five, seven grand on a preview monitor I mean, the red preview monitor alone is like three grand I think or something along those lines. It's pretty nuts. So I use the free world. Va f w 7597 inch Ultra HD now again don't have Don't worry about writing all this stuff down guys just go to the URL, indie film hustle calm for slash zero 98 and they have I have everything there. So I'm just kind of going over everything. This little monitors 149 bucks, and it works perfectly. Is it a 1920 by 1080 image. No, it's a 1280 by 800 resolution image, but it's vivid, it's clear and it's it's nice. It works perfectly fine. I'm not calibrating off this monitor I just needed something else to see comes with a hood. This little package comes with an arm comes with an HDMI cable comes with a little mount on it so you can just mount it directly onto your camera. It's really great. It's awesome. It needs a battery, which I'll talk about in a minute, but it was awesome. It's great for steady cams is great for low little rigs. It works wonderfully. It really really worked wonderfully for 150 bucks, you can splurge and go to 250. They have different versions. But this is the one that I use. I was able to mask out my 235 aspect ratio, which is what I shot Megan, which is in a 235 aspect ratio. It's pretty good. You'll see you'll see pictures of this rig, you'll see the pictures of the monitor throughout throughout the post. It's pretty cool. Now the one big thing you need is though this monitor and that's this is where this is where people get stupid. The the Blackmagic camera has a BNC cable out it does not have an HDMI output. So you need to get an SDI or not BNC excuse me an SDI out to an HDMI converter. Now usually these converters are extremely expensive, especially if you use the Blackmagic one specifically because it's louder. I don't know how much it is, but it's it's pretty expensive. I found one for 2999. It's wonderful. I attach it to the back of the monitor, ran the cables, and it works perfectly. works perfectly 30 bucks. It's the port of peche SDI, just check the link on the on the post. It's really really great, wonderful. The other thing I also needed was obviously a BNC cable BNC SDI, it's kind of the same thing, but the cable itself 899 890 these are all Amazon everything I got I got it on Amazon. Then I got a power power source for the converter, that actually cost 20 bucks, which is one of these portable chargers where you can quick charge your iPhone, and quick charge, like your iPad, I got it for 20 bucks, you slap it on that thing will last all day. It's wonderful. And I also use that to run my my audio setup my Tascam. But we'll talk about that another day. Great little trick. It's just it just works. It works great. The other thing I bought was the portable protective travel case for the monitor. This is not a luxury guide, you absolutely need to have this, it's 20 bucks, it's 20 bucks, it protects it you can put your batteries in there, you can put all your everything regarding the monitor you can put in there, it's great for 20 bucks. The next thing is the batteries. Now you do need batteries, and especially these kind of standard Sony batteries, which are the lie lie on DC batteries. They're like 20 bucks for the small 121 98 for the small ones. And then the bigger ones, which lasts a little longer than little fatter. They're 43 bucks. And they come in a package of two, with with a charger and a car charger as well if you get caught out there in the world, but it's really great, you slap it on the back and that I think I changed it with that once I had the big one on I think maybe on the longest day, we had to swap it out. But usually generally the last all day, it was just great. So there you go. Now the next thing I built out was a follow focus, you definitely need a follow focus. Now follow focuses can get stupidly expensive. And if you know what to follow focuses guys follow focus is basically what you attach to these rods that you build in your package. Again, I have pictures and videos of all this on the post. But you you attach it on. And then you can connect it to the gears of your lenses. And then based on that you can follow your focus. And I pulled all my own focus on this movie. So I'm actually quite shocked when you guys watch the movie, you'll see certain things that are ranking focus and stuff like that I did that all on the fly. And don't think I'm an expert or anything like that I just chose the best moments while I was editing. It's also a benefit of being an editor, you can hide all your mistakes, but I chose the up photogra dP 503, quick release, follow focus, which means that you normally when you put on, you know start building up rigs, if you can do anything that's a quick release, meaning that you can just snap it on and snap it off as opposed to just running it through the bars. And then and then if you like let's say you stack in two or three things, which you will on the on the rods, then it let's say you want to pull out the quick the follow focus because it's not working with your lens set for that lens that you have. You're like shoot so you have to pull everything out. But if you do a quick release, all you have to do is just open it up and pops right out. Quick release. I did a couple quick releases in this in this package, but that was great. It's 199 bucks guys works great. Is it the best thing in the world? No. Is there? Are there better ones out there? Yes. Does it do the job Absolutely. Never, never failed me once on my entire shoot. So that's the thing I'm trying to tell you guys. Don't always look for the shiny Oh, this is the best. This is the best I need the best. Just find what works. And it might work for one or two projects and then you move on to another piece. But you can't you know if you if you're going to start building up a rig that's going to last you for the next 10 or 15 years. Then you're going to talk about 10s of 1000s of dollars. But if you buy smart and check your reviews and listen to things like I'm talking about someone who's actually shot with everything, I'm talking About it's gonna be very helpful to you with any productions or films or anything that you do in regards to gear in the future. Now the next thing is the matte box the matte box is one of easily one of the most expensive parts of a rig I mean and I it took me a while to find this man it really did but the Find a solid, there's a lot of cheap there's a lot of cheap matte boxes out there that are all made of plastic and things like that. You want to find something that's made of metal that's a little bit sturdy, and that can do what you needed to get done. And there's so many aftermarket matte boxes that are built out for DSLRs that could be used for the black magic and you just have to find the right one. What I chose was cam trees swing away wide angle carbon fiber matte box. This was this is a great little a great little matte box that comes in its own little like carrying case you know it's plastic carrying case has all everything you would want it's a two stage matte box now as far as stages are concerned, two stages means that you could put one filter on or two and they actually both rotate so you can put a polarizing filter in there for for your your outside shots if you want to use a polarizer so having a two stage always get at least two stages guys if you get one stage you know I always got to get two stages but it was great. It worked wonderfully. And I loved it. It worked like it just worked like a charm for me and it's 245 bucks. I mean seriously it 245 bucks. It's remarkable. It really really worked really well for me and I loved it so that's my matte box suggestion. Again will it last me five or six movies I don't know. But it lasted me this movie and it'll probably last me the next movie. And it's it's pretty robust for what it is. You know I the closest thing I've been found to it was like like 15 $100 that was you know or 800 $900 that was even remotely close to what this gave me. And for the again best bang for your buck. So the cam tree swing away Oh and by the way, the swing away aspect of things is really important because if on set, you put it all on you mounted all into the rods and it's all set up. If you got to change the lens. If you don't have a swing away you got to pull the whole matte box off it slows you down. But with a swing away You literally just hit a little little lever and boop it swings out, change the lens pop it right back in and you're good to go. Well well worth it. Alright guys so the cam tree swing away carbon fiber matte box. Now this This is by far the most important piece of equipment I purchased on my camera rig. I call it the back saver. This is the camera the cam tree shoulder rig and it is plus support rod and this is so important because I was I was gonna do this entire movie handheld. And you know having this kind of rig on your body, he kills your back it'll kill your back if I if I you know the few times that I actually shot without the bar. Without the support rig. I was lying. within five minutes I was like oh my god. What this does is it basically gives you a weight belt that you strap on to your to your waist. A pole like kind of movable like it's kind of like a little mini tripod that you mount onto the camera rig. And you can kind of if you need to go up high, you can go up high, you can go down low, you can go low, it's pretty crazy and the stuff that I was able to get because of it it was almost like a dolly move sometimes because I was able to just really pivot as is really strong rubber core that allows you to kind of pivot anywhere you want and it saved I mean I literally could sit there all day which I did with the damn thing on and it just did not bother me as much Don't get me wrong I was still in you know I was still sore and in pain, shooting with it. But without it I don't think we would have been able to shoot it. It just it was so wonderful and the price best, the best 126 bucks I've ever spent. And trust me, if you're gonna do any handheld work at all, you need to have this and it works with anything it doesn't have to be. It doesn't have to be a chemistry rig or anything like that. You could use that any place that you have some rods, it'll plug right in and you can use it really really amazing rig guys so definitely use that. Now I keep talking about camera rods, camera rods, basically these big metal tubes that you can kind of slide into rigs to mount stuff on to. So I use the 18 inch rods because I wanted to have a big long handheld rig. And again, you're building this rig for what your production needs. So I knew I was gonna shoot a handheld movie. This was never once on In the entire movie was never on a pair on set a tripod or anything on a dolly it was always going to be handheld it was the style that I was going for for this movie so I had to build a rig that was that was appropriate for what my needs were for the film. So having 18 inch rods which are huge By the way, the 24 bucks I used the small rig, black aluminum alloy and you can get into carbon fiber you can get into aluminum and all that you can get into all the details dude guys this worked fine. You know you can get the more expensive ones if you want but these work perfectly fine. And it allowed me to put on a pad in the back for my shoulder which I'll get to in a minute and allowed me to stack on the the matte box the follow focus the rig for the for the shoulder rig weight thing, the support of the sport rod, as well as the rear the arm for the the preview monitor which I'll show you how I did that in a little bit as well. So it was it's invaluable. You definitely need to have them but again, you don't need to make it 18 inches you can use five inch, six inch, I think six six inch, eight inch 12 inch 1214 I think they have a 16 and an 18. So it just depends I chose the 80s because it made sense for me and it worked really really great. The next thing I chose that I needed for my rig was camera handles now I know you're gonna say well, you already had handles that came these beautiful wooden handles that came with the the camera cage but I decided I wanted to get a little bit I wanted to get lower so I can go because up holding it up high the the bodyweight wasn't proper for me. So I wanted to have something a little bit lower base so it kind of balanced everything out a little bit better. So I got the cam tree hunt, quick Mount 15 millimeter Rosetta handle set. It's 110 bucks. It's great and again you'll see pictures of it in the post. It's a quick release again so you could just slap it on boop boop boop slap it off and it was great. And you can adjust it to whatever you want. So I had one a little farther than the other one. And I was able to handle it so the way I set the the rig up is I had one of the wooden handles the other hook wouldn't handle on my on my right eye kept that one because that was the one that had the remote button. The other one I took off never used it and then I had the two handles at the bottom. So I basically held the top wooden handle and then held the bottom left handle so left handle bottom right handle wooden top and I know it's all sounding crazy in a podcast, just go and look at the video, look at the videos and look at the the the pictures and they'll be a lot more clear this way. But anyway, those two things really worked well for me and I was able to maneuver and move the camera really really well. 110 bucks it works. It's solid, it worked really really well. Now another really expensive part of camera rigs are the batteries to run it not everybody knows that the at least everyone should know that the battery that comes internal with the Blackmagic isn't that great it'll last you maybe an hour hour and a half maybe a running time. So it's just kind of sitting there and you can't pull it out or exchange it that's just the way the cameras built. One of the things that they decided to do so they said look you're just gonna have to get an external battery source now looking into battery sources, you're going to get the V mount batteries which are industry standard. And they you know the the mounts themselves are expensive, you're talking about 300 400 bucks for the mount. This is just something to plug into the camera. So then you could purchase a battery, the battery mount that up now it is robust, it is great having these v mounts. They're wonderful, but they're expensive and if you're doing something on a really low budget like I was, and again I wanted to see how low budget I can get and still have it work as an experiment. And I found this amazing little company called juice box juice box batteries. And these guys are amazing for 100 bucks by the way those batteries those v mount batteries one to $300 sometimes more per these little juice boxes because my camera was small and not a red or an Alexa. It worked beautifully. And I'll show you and I'll talk to you about how I was able to mount them it actually comes with a mount on it's like a little screw you can actually screw it into the side of the camera rig and you're good to go and it works perfectly. But I wanted to be a little bit more clever a little bit more cool. And I wanted to have my own mounting system like a kind of like a V mount. But on the cheap. So by the way, these batteries run 109 bucks and they're built for the Blackmagic Pocket cameras as well as the production cameras. They will last my the camera around three to four hours each. So I probably most of the time never even on the day. My biggest day I never ran more than two batteries. So they basically just cover you for the most of the data and when the when the cameras not being worked on or braking or something I turn the camera off. Don't let the camera just keep running and running and running. So it's great and the wonderful thing about it is it actually juices up the battery side the camera. So when you run out of batteries on that battery dies, the battery inside the camera picks up so you never get a loss or a drop or like oh my god, which you would have on a red or an Alexa because they don't have internal batteries. This has an internal battery. So if you're on Iran and you stuff like that you still got let's say that you run out of battery, you still have about an hour, hour and change of the internal battery left to keep shooting and I pushed it a lot of times so I could just keep shooting. So it's a wonderful system. I really loved it. I got three batteries, those three batteries lasted me the entire shoot because I just figured I'm like I'm never gonna shoot more than 12 hours. And I'm never gonna have the camera running more than 12 hours in a row in one day. And by the way, once you pull one off, you could just start charging and it takes about a couple two to three hours to charge it up. So it's fine. It worked great. I love that juicebox 109 bucks for the price of one battery. Do you have three and that that covers it so basically it for 300 bucks basically which will cost a normal v mount battery. You can get three of these guys and they're a little bit lighter and they just work really really nicely now what I like to call is the guerrilla battery mount how I was able to mount it to my camera and have kind of like a quick you know kind of like a quick release mount. What I decided to do is I bought a quick release clamp adapter fork as basically like a camera plate, a tripod plate, but it was really small and you can screw it right into the back of I screwed it right into the back of my shoulder pad which I want to talk about in a second. And I then I screwed the other end into the back of the bed the juice box which by the way comes with screw holes built into the battery, they know what they're doing. So you can just you can just attach it to anything. And then you just easily just go pop pop pop in pop out and it was great. It was just wonderful. I have a video showing the entire process in the link in the in the post. And again guys I keep referring back to the post. This is one of those podcasts that is basically helping or giving you a little bit deeper dive into the post because you need to visually see a lot of this stuff to be able to understand it. So this is just kind of like an ancillary piece to kind of help support peace for the post. But I want and I'm going into a lot more detail in the podcast and I did in the post purely because I'm talking and as opposed to writing. So the the in that by the way that cost $7.40 so I bought five of them. I had a couple extra just in case anything went down and you were good to go. The next thing I bought was the shoulder rig it's a cam tree hunt flexible shoulder rig mount which I originally was going to use as a shoulder mount. But like a full blown shoulder mount before I found the the shoulder rig with the support rod. So what I did is you could just I just unscrewed the the actual shoulder pad which was great by the way The Price Is 125 bucks. The you could pull out the pad which was great. It has all sorts of mounting capability on and that's where I mounted the battery and then the arm aspect of it I use to mount my monitor. It was great so I just put it into the rods and then it was a very flexible arm so I could kind of move it wherever I wanted and it just I just screwed it in. And we're out the door It was great. The cam tree flexible shoulder Mount 125 bucks Can't go wrong. So guys, that's basically it. Now you'll see an extra handle that I had I had an extra old wouldn't wouldn't camera handle was like 125 bucks that's rubber and stuff I had it when I owned my red camera and I just had it lying around so I used it and it was really nice having two handles to kind of jump the camera pull the camera on and off but it's not needed. But other than that everything that's on that rig I've just talked to you about. And that's the breakdown of how I was able to build a pimped out camera rig and the final price for this entire rig I'm going to tell you is that unadulterated era dump 20 150 bucks approximately for everything I told you in here including the batteries. So that's including all the batteries including all the media so you can drop the media depending on what your needs are. But that alone right there was like three 400 extra bucks so for say 20 $150 I pimped out an entire Blackmagic rig and then the Blackmagic itself is retails for about 2000 bucks but this is what I did. When I bought it originally I bought the I bought it with by the way it comes with an official copy of DaVinci Resolve. So that DaVinci Resolve retails for about six 700 bucks 800 bucks or I think it retails for like 1000 bucks for the for the retail version so it has the dongle so what I decided to do was I took because I already owned a Vinci but you if you already have you can get a free version of the Vinci and it will handle pretty much almost everything that you would need to done. So you really don't need it unless you absolutely want it but what I did was I took that the Vinci that the Vinci Copy and I sold it on Amazon. Because that's the way I hustled I sold it for I think was 650 bucks. So for that 650 bucks, chop the price down of that camera to 13 150 bucks as opposed to 2000. So there you go just saved you 650 bucks by doing that. And there's not a lot of competition for that, by the way on Amazon, so or you can sell it on eBay as well. But you'll get at least five or 600 bucks for that Da Vinci dongle. And there you go. And if you don't need it, unless you absolutely do the research of what your needs are. For Da Vinci, if you're going to use DaVinci as a finishing or editing program, then do it. But there you go. So honestly, all in for under 3500 bucks, or under 3500 bucks. If you use my Da Vinci technique to sell, you've got an entire Camera Rig package, no lenses, yet lenses are another story. But entire camera package you've got for under 30 $500 that's going to shoot you cinema quality images, that and you're shooting RAW. It's pretty remarkable, guys. I mean, the world that we live in is pretty amazing. So I again, I went out to make this as mag, not only to prove that I can make a good movie that I enjoy and enjoy watching. But that I couldn't do it on the cheap. And do it myself. That's one of the reasons why I mean, I have a ton of cinematographer friends who wanted to dp this for me for free. And I said no, I'm gonna do it. Because I want to prove that it can be done. It was an experiment. And that's what Meg is a lot of Meg was an experiment to see what we can get done on the lowest budget that we could get everything done on. And we did and I can't wait for you guys to see the quality of the images, the quality of the story, which I really love and the performances of the actors and Gil and everybody. But on a technical standpoint, I wanted to see what can be done. I wanted to do something that really it's not done as much anymore, or at all. You know how many movies have you heard that's been shot on the da Vinci, the Blackmagic DaVinci 2.5, edited on the Vinci and colored in a da Vinci and finished in DaVinci. It's it's not something you see every day. So I wanted to prove that it can be done with tools that you guys all have access to. So that is that was my one of my goals in making. This is Meg, I wanted to prove to you guys that it can be done. And hopefully, I've shined a little bit of light, a little beacon that says Holy crap, if Alex can go to this, I can go do this too. I can I can scrounge up to three grand, and get myself this camera package. And by the way, you can also probably get the 4k version. You know, there's a lot of us versions of us things out there on eBay and on Amazon and things like that, that you can buy a little bit cheaper. Now everything I bought, by the way, all this rig stuff was all brand new. So you could try to buy it use if you want to go even cheaper, but I wanted stuff to at least you know, because it was so cheap. Anyway, I was like Screw it, let me just get the new stuff. But I hope this inspires you guys to say shoot, man, I can go shoot this, I can go make a movie. And that's what I really hope this is Meg does for all of you guys, for the tribe. And for anyone who hears the story that it can be done that we can go do it. And there's no excuses anymore. Because I know a lot of you guys out there like oh, I don't have the money to go rent a read or I don't know what I'm doing, I need to hire a dp and I need to do all this and all that, well, you know what you do. And that's fine if you want to, or you can go my route. and educate yourself enough, you know, because if you buy this camera, take six months and go shoot a bunch of shorts, take six months and just start playing. If you if you're starting from scratch, and start playing and seeing what you can do with the camera, push the camera, push yourself, you know, shoot tests come back. That is the wonderful thing about owning your own rig where you can go off and play and do experiments and see what works and what doesn't work. So when you go into battle, when you go on to a feature film, you're ready to go, you're ready to rock and roll. You know, and I did a lot of testing before but I learned a lot every day I shot on mag I learned something new about the lighting about the camera about the lenses about what I can do. And that's even mentioned let's talk about the story and working with the actors and things like that you always learn every time you shoot. But on a technical standpoint, since I was holding so many hats or wearing so many hats on this project, I learned so so much from doing it. So guys, there's no frickin excuse, man. There's just no excuse. All right, I don't want to hear anybody. I just I just talked to a guy who made a movie with the Blackmagic Pocket camera. The pocket camera for God's sakes. Not even the Cinema Camera, the pocket camera, which brand new is 1000 bucks us you could probably get it for five or 600 and there's rigs for all of that too. That cam tree makes as well that you can go shoot an entire movie with the pocket camera. Like that's crazy to me like I'm like shoot man, that's even nuttier. But you know what he got a movie made and he's and he rocked the rock and rolled with it and this guy's off and it looks great. electric cars even with the pocket camera, you can shoot RAW. And that's the key guys shoot RAW, shoot RAW shoot RAW. But I hope again, I hope this inspires you to not sit on your ass, you can go out and make something. And don't wait for like the best and the brightest and I need this or I need that. And one other thing, guys, a lot of people that don't want you to succeed, or a jealous or are just little trolls let's call them that don't want you to succeed or jealous or any of this stuff are going to tell you Oh God, you shoot the black magic, what a piece of crap camera that is. I actually had someone say that to me on this project. And I heard it from a second source. And I said to myself, you know what, man? You could keep talking all your crap, but you know what? I've got a movie made. What have you done? Huh? There you go. That's the best kind of revenge. Just go You know what, it's fine. You can say whatever you want. But I've got a feature made. And I'm going to have two more next year. And I'm going to just keep going. I'm not going to let anybody tell me Oh, it's not the best or what a crap camera or it doesn't have this or there's a crop ratio with your lenses and all this stuff. Look guys, it is what it is. And you do what you can now, one big huge tip guys, I'm sorry, I'm going off on a little tangent here. One huge, huge, huge, huge tip. And I'm going to put this on the on the post is if I was going to buy a brand new camera today, this is what I would do, because I bought a camera that had an EF mount. And the F mount is basically a Canon lens mount. So you can only use Canon lenses on it. So what I would do is I would buy a micro four thirds mount. And you're going Alex but I don't want to use Micro Four Thirds lenses. I'm not suggesting you do. But what you do do is you buy something called the meta bones adapter, the meta bones adapter, this is this magical piece of gear. It's about six 700 bucks, it is quite pricey in our world. But for what it does, it is amazing and I would have bought it if I could have done it but they don't have a Canon Canon mount. So when I buy my next Blackmagic I'll buy a micro four thirds and then just have this adapter live on it. What this adapter does, it gives you another stop of light. So if you have a one eight lens, you end up shooting at a point eight. This is like Stanley Kubrick style lenses lens like light sensitivity, like what he shot with Barry Lyndon think Barry Lyndon was at a point eight or point seven to shoot that sensitivity. That's what it does. It allows it basically takes all of the light available coming into the lens and just focuses at all. Also, there's this little thing called a crop factor. Because we are shooting with the Blackmagic cinema it's not a full full sensor, super 35 millimeter full sensor size. So in other words, when you put an 18 millimeter on the lens, you're not getting really an 18 you're getting more like a 24 millimeter so you get a crop factor so you're not getting everything that the lens can give you. This meta bones helps with that. It helps eliminate much of the crop factors you get bigger images, you get more of what the lens has to offer. It is magical man, I can't wait to start using it. I saw testing with it. It's great the meta bones adapter I'm going to put at the very end as a bonus on the on the post. And if I haven't said it enough, the post for this the show notes for this is indie film, hustle, calm Ford slash zero 98. So guys, I hope this shines light on my camera rig. I hope you get some inspiration out of it that you guys can go out and do this yourself. I mean seriously, go out and do this yourself. Don't let anything stop you guys. There's no excuses, is not 1997 anymore. It doesn't cost millions of dollars to go make a movie. You can go make your movie tell your story. And as I always say you have a responsibility to get your art out into the world because you have no idea how your art will affect another human being. So now we're done with the inspirational talk. I'm off my soapbox now. Episode 100 is coming up guys. And I have I have some things cooking. I think you guys are gonna be really excited to hear what is going to be on that episode. I have I think I have a little surprise for you. I'm not sure yet. But it's Episode 100 It's a monumental episode for me, because I can't believe that I've done 100 episodes and a little bit over a year. Because I'm crazy. And I have I have a life but I don't know how I am able to do everything I do but I do it. Anyway so keep an eye out in the next next week. It will come out so keep an eye out and definitely listen to that episode is going to be a lot a lot of fun. So guys, as always, keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 097: Doug Richardson – Screenwriting Bad Boys, Die Hard 2 & Making It in Hollyweird

Can you imagine having a front-row seat to the start of the filmmaking careers of Will Smith, Bruce Willis, and Michael Bay? Well, this week’s guest Screenwriter Doug Richardson did just that. In 1989 20th Century Fox hired Doug to adapt Walter Wager’s novel 58 Minutes into the first sequel to the hit franchise Die Hard. In 1990, it was released as Die Hard 2, Die Harder.

Around the same period, Doug and his one-time writing partner, Rick Jaffa, garnered national attention when their spec screenplay, Hellbent…and Back was the first in Hollywood to sell for a million dollars. Doug has since written and produced feature films including the box office smash Bad Boys (1995), Money Train (1995), and Hostage (2005).

Doug Richardson, Bad Boys, Die Hard 2, Hostage, Money Train, Bruce Willis, Screenwriter, screenplay, teleplay, screenwriting, screenwriting course

On the Set of Hostage with Bruce Willis

In addition to writing for the screen and print, Doug posts a weekly blog on his website, dougrichardson.com, where he shares personal anecdotes and insight from his thirty-year showbiz career. The first collection of his blogs, The Smoking Gun: True Tales from Hollywood’s Screenwriting Trenches was published in 2015.

I had a ball chatting with Doug and his stories from the set had been mesmerized. He dropped some major knowledge bombs in this interview. Enjoy!

Right-click here to download the MP3

Alex Ferrari 5:27
I like to welcome to the show Doug Richardson. Man, thank you so much for taking the time buddy I appreciate it.

Doug Richardson 5:31
Very welcome.

Alex Ferrari 5:33
So let's get into it. Man, how did you become a screenwriter, like what made you want to want jump into this crazy business?

Doug Richardson 5:40
Well, I wanted to be a filmmaker. You know, I wanted to be a film director. In fact, like so many kids with movie cameras, and we used to go, you know, sneak away and skip movies at the mall. And from theater to theater, you know, digest your, you know, kind of 1970s movie geek. And then, you know, once a film school, because you know, that's kind of a natural progression. Saw that I kind of liked that movies were written. And a lot of the directors I really admired were guys who had written movies before. So I thought I would write my way into the business after I got out of school. And I did in doing so I kind of became a screenwriter instead of a film director.

Alex Ferrari 6:27
Gotcha. And you went to USC, correct? I did. How was how was that back then?

Doug Richardson 6:32
Back then when we are in the Quonset huts? Yes. Before George Lucas and Steven Spielberg and everybody built them a mini Warner Brothers.

Alex Ferrari 6:42
Actually, you know what, I just spoke there. I just did a lecture at USC and I just for the first time ever, I walked around. You're absolutely right. It's like

Doug Richardson 6:50
Warner Brothers that that was what it was supposed to look like. It was supposed to look like the you know, the the Warner studio it's supposed to live the interiors and all the all the architecture and stuff was supposed to look like yeah, you know, Warner is except, except it's in better shape.

Alex Ferrari 7:07
Oh, it's brand new. It's like years old.

Doug Richardson 7:10
We were in a little we were in World War Two Quonset huts. On another part of campus, it was just this little tiny quad of Quonset huts.

Alex Ferrari 7:20
So it wasn't, it was it was well respected back then. It was

Doug Richardson 7:23
always an extraordinarily respected, it was smaller, though. Okay. As in there were fewer students that could there was there were only 20 students per year. Oh, Jesus, and in both the grad programs, and the and the undergrad programs are only 20 each, it was tiny. So it was more competitive. in some regards. And and you know, by the time you finished there, were only like 15 each, because people would have dropped or dropped out and moved on. So it was a it was it was it was very interesting, and probably very different.

Alex Ferrari 7:57
Wow, man. Wow. And were you there around the time that Jordan and I was I was there after Stephen was not you never went?

Doug Richardson 8:05
That's right. Long Beach. Uh, I was there, you know, after. Um, so he came and spoke and showed us you know, he came and talked to us and gave like, some of the best advice you could ever get, which was, you know, film school will not teach you anything about filmmaking. But it is no Whoa, Whoa, did you write your I will provide you a great, you know, laboratory in which to teach yourself. And that was very, very true, because there's some people who got through my program, and I swear, when they got finished, did not know where to put a camera. You know, even in the most basic setups and stuff. So versus, you know, a lot of us, you know, got our start there and moved on. And I had a pretty interesting class to some, you know, Ken o'clock. This was not in my undergrad class, but the undergrad to the grad students went along in tandem. So and there were a lot of the programs, a lot of the classes were the same. So you were mixed in with the grad students. And so yeah, so guys like Ken coppice and Steven Blum and all those guys done some work since then, kind of one thing's less. You know, Andy Davis, the producer, Andy Davis, not the director Andy Davis. And some others

Alex Ferrari 9:22
Andy Davis did is it's the same guy. I'm thinking as the guy did the fugitive.

Doug Richardson 9:27
No, that's the director Andy Davis.

Alex Ferrari 9:29
Okay, okay.

Doug Richardson 9:30
Here's the Andrew Davis the producer who's just produced a lot of in a real go to line guy out there. He works and works and works.

Alex Ferrari 9:37
Awesome. Awesome. So when you when you write a screenplay, like what's your process, and I know every screenplay, a screenwriter has a unique process. What's yours?

Doug Richardson 9:47
I don't know. Mine's that unique. I mean, my process is do whatever I need to do, to serve the project. You know, so there's no wheel. I put everything on cards. I Outline I, you know, I, you know, I go into a park and, and write on a bench the way Ron bass used to or whatever, or sit in restaurants and listen to dialogue I would just sort of, um, you know, if I felt a movie really wired you know if it was an action movie, for example, you know, like diehard for example that I felt was a you know kind of a bit of an action opera. That's something I felt like needed to be put on cards versus if it's something that's more of a thriller that's that's kind of need to be felt. Or if it's something that just there was a lot of, you know, a drama that, you know, a lot of that is just research. And then sometimes the outline can be something on paper, sometimes it can be just notions on paper slightly organized, until eventually I get down to sitting down and writing and then the process is then probably very normal, I get that, I write it. I by the time I get done with the first draft, there's a ton of stuff I already want to rewrite, I rewrite it and rewrite it until it's ready to kind of hand out and give to people to read.

Alex Ferrari 11:07
Now do you have Do you? Are you one of those writers that kind of like gets the idea and starts beating it up in your head? First? Or do you do you do use the cards and you use the outlines to kind of beat it up because I like when I write I always, like I always beat it up in my head for probably a week or two, before I even put anything to paper,

Doug Richardson 11:25
I have stuff in my head all the time. I have things that get that form, I'm sure isn't your writer, you understand this. Some things form very quickly. And you can get them on paper. And some things, like I said, are still in my head that I think are really great notions, but have never haven't yet formed into something that I'm either going to write a screenplay or as I do now, which is I write more books and screenplays. But you know, is it? You know, it's it's, there are notions in there that I say there's, there's a movie there somewhere, it just hasn't come at? It hasn't come together yet. So But still, yeah, it's come it has to come together in my head before I start, you know, to put it down on paper, because then it's, you know, I don't know, when I start to put stuff down on paper, I have no idea what I mean, almost everything I put down, I've kind of run through my head.

Alex Ferrari 12:20
Now, are you Well, obviously you've you're working screenwriter you've had you've done many, many movies over the course of your career? Or when what is the process of you actually getting a writing assignment? Like how does that work, so the audience can understand a bit of how it works in the studio system, like your agent gets a call.

Doug Richardson 12:41
There's the weather, the old days, and there's nowadays which is very, very different than the last 30 years. Things have changed. And then there's also their cycles, too. You know, whether they're, they're buying specs, or they're buying pitches, or and what kind of pitches they're buying and, and they want you to come in with a whole nowadays they want you to come in with a whole, you know, sometimes with almost the marketing campaign. Because they you know, versus i remember i This wasn't my pitch but back a long time ago, Dale on or walked in. And the pitch was, she's blonde, she's beautiful, just don't get her drunk. And that was that was it. That was a green light, a blind date. Oh, man, they made that movie. But that was the pitch, at least, that movie that was the myth of the pitch, at least,

Alex Ferrari 13:34
at least, the myth of the great movie back in the day.

Doug Richardson 13:37
And I used to have, you know, back in the days when they were would, there was more development and they would, they were more interested in buying an idea with a writer and it didn't quite need to be as formed and they would actually be part of the forming of it process. You could go in and I did go in sometimes it would only go into the first act or I would go on with just, you know, character and a couple of characters in a situation. And they would say yeah, that's cool. Let's try it. And you know, a deal would be made or you know, and you go start the research or whatever, and you'd eventually write the movie but a deal will be made now. They kind of almost again want the story to be fully baked. They want three acts. And they want like I said practically a marketing campaign. Whether it's something back to your question, whether it's a you know that my agent calls me and says DreamWorks is looking for a haunted house movie, you know, and didn't you have one? And when you go into DreamWorks, you know, DreamWorks wants more than just, Hey, I have this idea for a haunted house movie. Or, hey, you know, the executives want to, you know, unless you're pitching the guy who can say yes, or the woman who could say Guess who's the boss and generally you're not at that point. you're pitching something that you need. They need to be able to take upstairs to their to their boss, the guy who says yes, or take to their big meeting and to the group and see if they can say yes and be competitive with it. You know, sometimes they want more ammo than just the story you want to tell them? You know, this is I mean, now it's like they want, you know, what's the demographic? Now?

Alex Ferrari 15:25
Right, right? You're right, you're absolutely right. They want to like stay one on one stats, they want reports in

Doug Richardson 15:31
our marketing scheme. How we see, you know, do we have a do, can we imagine a slot for this, you know, which is again, very different than 20 years ago, when they just made stuff that they really liked. And only they develop stuff that really liked it only after they developed it to a place that they really, really loved it? Would they then say, Okay, now, you know, how do we approach? How much do we spend on it? route? How would you know? And then the marketing guys would come in? And how would we market it? And how would we write everything out there on a lot of screens? Are we gonna operate on just a couple of markets? You know, so that's now it's just, it's it's very pre packaged, and pre digested and pre marketed?

Alex Ferrari 16:21
So it's, before you might have had if you're not good at business? Sorry? I'm not right. Of course, of course, the end business is a little bit different. But like, do you think that's kind of the whole corporatization of like the McDonald's thing? of

Doug Richardson 16:35
Yeah, no, that's where the, where the corporations bought Hollywood, there was a lot of different there's a lot of talk for a long time about how, how it was going to spin out, you know, and people have different ideas, you know, we're movies gonna be and then you know, there's a whole DVD part of the business Yeah, well, again, and videotape part of the business where, you know, you're you, you begin, like a product and you're fighting for, you know, square feet of shelf space, you know, or linear or linear feet of shelf space at blockbuster or Walmart or something. Um, no one really knew that it would sort of end up going more, where the marketing guys move way deep into the creative side, to where movies were actually made more to fit a marketing scheme, than they were to fit something that an audience is going to love. Right there. They're kind of almost reverse engineered. This is a marketing scheme that we know we can sell. We've been very successful with this kind of marketing scheme. What can we find that fits that model?

Alex Ferrari 17:52
I think one of the movies of recent year of this year actually that kind of broke what you're talking about, and it was a huge monsters hit to the surprise of the studio was Deadpool. They kind of snuck it in. And then the marketing guys made this brilliant marketing campaign. But that was one of those films that I think just kind of, it was

Doug Richardson 18:11
a risky film for them. And it was and it was an anomaly for them. Yep. It wasn't an anomaly. I think they knew they had something they liked. And they knew they were going to have to sell it differently. They clearly had a ball with it. Yes. They certainly had a ball with it. And and then the move then on top of it, the movie deliver and you've got this massive breakout hit. Now is that now a new marketing scheme, that they're going to try and fit again, for something other than Deadpool?

Alex Ferrari 18:42
What well, Wolverine is going to be an R rated the next Wolverine will be the R rated.

Doug Richardson 18:47
Right? Are they going to do I mean, people thought Warner's was going to do that was Suicide Squad, you know, that they were really going to, you know, aim for, you know, but I think they were Warner Brothers was really deep in the Suicide Squad for Deadpool came out. So perhaps they didn't do that. I think, you know, audiences may have been hoping for something with more of an edge. But did that create a new a new marketing scheme? Or is, you know, or is that you know, sometimes they see that and they just write them off as anomalies.

Alex Ferrari 19:19
Right? Of course. Yeah. I mean, yeah, I completely agree. But I do think Well, I think there there is going to be a little bit of a shift. But again, that budget too, was $50 million dollars or something like that. It wasn't in the studio world. That's nothing.

Doug Richardson 19:33
No, it was in the studio superhero world world. It was I think it was an experiment. Yeah. It used to be. See it's an experiment. It that used to be Hey, this is Deadpool. This is cool. This is how much we're willing to risk on it. You guys go go make it we'll figure out how to add a marketing. Yep. Okay. That's how it used to be. Now. You know, it's looked upon as as like, you know, as The lab rat. It's so crazy and and not as less cool. We should we should make it. The movies from the period I grew up on. I mean some of my favorites like Midnight Cowboy. I read something you imagine

Alex Ferrari 20:12
almost a cowboy today from a studio,

Doug Richardson 20:16
the studio that made it the response was this. We love that this is amazing. We have to make it it's incredibly risky. So we're only going to we're only going to spend this we got a director, we got the script, we got the producer, whatever, you guys go make this film for a million for don't spend a penny more. Okay, go make it, don't spend a penny more or we'll kill you. You know, and then they come back with the movie. And then they say, Great, we've got this it bloomed. It's everything we thought it should be. Now we've only risked 1,000,004 on it. Let's come up with a way to sell it. But they made it because they loved it. They didn't turn away movies that they didn't love. They saw something they loved because they love movies. And they wanted to make sure some they saw as like just money, grand sizes, and we're going to make them because you know, they make money but some they would read and they would say oh my gosh, we have to be we have to make this this has to be ours. And they would figure out how to do it now loving something is dangerous because you're not because you're not thinking your way through if it's going to be a marketing thing.

Alex Ferrari 21:27
Do you believe in this whole Hollywood implosion eventually like you know all these big temples are just they just keep rolling the dice so much that eventually they're gonna have a bomb like you know, Batman

Doug Richardson 21:38
superiority is they're already having bombs and like masses, but they're, well, you know, their Heaven's Gate now there's no because there's, they're all the parent companies can withstand the parent companies. The other corporatization is that the parent companies can withstand the bomb that's the you know, and they and they've again been able to pre digest them and pre market them in such a way where their risk is still somewhat you know, minimal right? So it won't kill the studio. It may make them shift a little bit I don't think it's going to be an implosion I think it's going to be a slow erosion of

Alex Ferrari 22:25
cinema

Doug Richardson 22:27
well no it's going to change cinema is going to be there's always people is going to be abroad is going to want to go sit in a dark theater I think and see something really great yeah, it might be small that where it where it goes as far as you know the independent world and what you're able to make independently in theaters exhibitors wanting to willing to book independent films and they're being a market for people wanting to go out one thing they they've done is they price themselves out of a priced the regular movie goer out of the theater as a regular movie going experience because they've been stuck really with that and that that I've been really expecting for a while I think that really hit home this summer with some movies you know it's like oh, what are we gonna see we're gonna see the BFG or Finding Dory you know, or we saw Finding Dory and oh kid sorry you want us to do BFG I'm sorry. I already spent that $150 for that night out month yes and we're not going to go see another movie for another month so I think

Alex Ferrari 23:33
it's very true I have I have twin daughters and everything and I want to go Zootopia and you know we went to go see Finding Dory and But at a certain point you like and they said I think that we want to go out with my wife took them to go see secret lives of the dogs or pets or something. And that you know when like ice age came out, we're like BFG Yeah, like I'm not gonna go cuz it's 40 it's 50 bucks. 60 bucks. Tickets and then there's the

Doug Richardson 23:58
popcorn.

Alex Ferrari 23:59
No, I always bring in my I always bring in my pot. Okay, well

Doug Richardson 24:02
you're that guy.

Alex Ferrari 24:03
I'm that dude dude. Absolutely.

Doug Richardson 24:04
Well your kids are learning to be frugal still 50 bucks Yeah, but still yeah the cost the cost of seeing a movie have have gone up oh raizy compared to five or six bucks on high school it was over six compared to the cost of living everywhere else. Right? It's it's gone. I mean, when they came the other greedy thing is that I thought was I kind of felt was going to happen as soon as they learned they could charge a premium price for 3d, then sure they're going to pay to have movies in 3d and charge the premium price. But the but the 2d prices just crept up right behind them.

Alex Ferrari 24:47
Yep. And now there's Don't forget the big theaters that are special theaters that have this special seating and the special sound and, and those like you know, extra money ultravision or whatever. It's just all you know, all sorts of different things. And you know, Well, I mean, we've gotten completely sidetracked off our coverage.

Doug Richardson 25:03
I know. But it's, it's fun and by the way, but from a writer standpoint, these are important things to know and understand. You need to understand the business and what you you work and the people and the perspectives of the people which you're working for, you know, whatever else you're doomed to, in some respect to failure. Well, I'm

Alex Ferrari 25:24
ask you a question. Now, you know, you worked in a time where, you know, the studios were a lot different, like we were talking about, like, now, you know, a lot of the earlier earlier work in your career, you know, those that was a different kind of time. I can only imagine like every year that goes by, there is a new crop of screenwriters coming into the marketplace. But yet the old crop of screenwriters are still working as well, but yet the number of studio movies are going down. Yeah, now the competition to get even try to get a studio movie made at any level, even, you know, a smaller level like a Lionsgate for 20 or $30 million for certain movies, if that even exists much anymore, is getting harder and harder and harder. Because you know, you know, you've been you know, you wrote diehard to and you wrote Bad Boys, and you know, you and you were a bunch of studio movies back then well, you're not gone. You know, you're still in competition with the new 20 year old or the new 25 year old screenwriter that's submitting there's like,

Doug Richardson 26:24
I'm sorry, if I choose to me.

Alex Ferrari 26:26
Yeah, exactly if you choose to. So, um, well, let's get back to screenwriting real quick. There's two camps that I've heard of, and they are the plot camp and the character camp. Do you sit on one side? Or do you do both? Or you have a foot in both?

Doug Richardson 26:44
Some people might argue based upon my film, please, those of you that have been made, you know, I've written a lot more screenplays in pictures that have been made. Um, I really think I prefer a balance of both. I think character drives plot. So I'm definitely character first, unless you have an agenda, and a character with an agenda that has real characters with agendas that create some sort of conflict. And you have no story at all. But you still have to be an architect of plot to get to kind of get there because it is a movie and you have all you got, especially it's a movie so I mean, you've got 90 minutes to two hours and 15 minutes generally, in which you're going to have to tell the story. So you know, the screenplays they say our structure? Well, architecture is, is there's a lot of plot involved in architecture.

Alex Ferrari 27:48
So plot would be the car and character would be the engine.

Doug Richardson 27:51
Yeah, gotcha. That I guess

Alex Ferrari 27:55
that's a good analogy or not.

Doug Richardson 27:56
Yeah, but that's that's works for me.

Alex Ferrari 27:58
So you wrote one of my favorite movies in the 90s bad boys. How did you get the bad boys gig and how did that come to be?

Doug Richardson 28:07
That was just one of those, you know, right place, right time kind of things. Were they had a Donen Jerry had a whole lot of movies Don Simpson, Jerry Bruckheimer. Were coming back from their sort of lean period, and had three movies ramping up at once. Dangerous mines, Crimson Tide and bad boys. And they had this director named Michael Bay who'd never directed anything but some videos and it got some commercials. And they had half a script. literally half a script that they just stopped. They just stopped even though there have been many scripts for it. It's been in development for like 11 or 12 years. Yeah, it

Alex Ferrari 28:56
wasn't a Danny Carvey and Jon Lovitz, originally it was there was well there was a version

Doug Richardson 28:59
of the movie with Michael Bay directing six months prior to my being involved. That was it was a Dana Carvey Jon Lovitz vehicle. That's and then that fell apart and they started to mess with the script again. And they just stopped in the middle because when they got, um, they had these two TV actors, you know, Will Smith and Martin Lawrence who had hiatuses between their shows are both gonna be on hiatus around the same time someone had the bright idea whether it was Jerry or Lucas Foster, who was that time running their company to put them all on my guest as it was Lucas to sort of like get the get we got the director, we got this hot young shooter and we got these two interesting guys. And Martin unwell came on board and they said that sounds like fun, but the script that they had, they were all forces. Yeah, you know, Gallo had originally written a farce. Um, and that was still at the center of it and and will and Martin wanted to be in an action movie. Right and so I got the call one afternoon Can you come in now? And I'll you know, literally at this moment I was on my way back from a little league practice on a team I was coaching and I, my back hurt because I just thrown about 100 fast balls. And he says, wherever you are, can you come over to Disney now and I said, as long as you can have a bag of ice serious that's so funny. And I sat down and they threw it at me. They said, Look, we got a window. We've got a director we've got Miami, we've got a production office we're putting together we just don't have a script. Can you? Are you willing to just drop everything you're doing right now and jump in and do this. And I was actually in the middle of taking a brief break as I was writing my first novel. So I jumped in and said sure. And we had a very short window of time we had only five weeks of prep.

Alex Ferrari 31:15
Oh my god yeah, I heard I heard from like commentaries and interviews that that will and Martin were really just kind of throwing stuff at the wall.

Doug Richardson 31:22
It was a that was that was kind of the process we were I you know, within days I was in Miami. And with no with no script and, and not much supervision, which is good. No, and just mark them well who weren't there yet. And Michael, who was casting the dog parks and building sets for scenes that I hadn't yet written seriously, that and so it wasn't it was really kind of done completely backwards, but there's a line in the movie where um you know, the two guys come in. And Joey pant, Giuliano pants Yeah, yeah. yells at them say just do what you do only faster. That was actually that was an actual line from Jerry when I asked him that first day I said okay, I can do it. But five weeks and bla bla bla bla bla he said looked at me says just do what you do only faster. That was sort of like every time I saw Jerry I said I'm doing what I'm doing on the pasture.

Alex Ferrari 32:28
Nice. And how was how involved was Bay in this whole process

Doug Richardson 32:33
a was was involved as to he wasn't involved in in the you know, of course Mr. Bay has his own now Mr. Bay is big giant Michael bag. Yeah. So you know, the world gets rewritten. History gets has probably gotten rewritten a bit Michael was pretty much relegated to prepping different things okay and be involved in some casting dawn and Dawn especially didn't want did not at 1.1 Michael you know because dawn was the genius did want him budding himself into the film park the the the the start of the film part of the the the content or story part and Dawn came in just like the weekend before we started shooting and liked a lot of it and sort of got it but Don hadn't been around at all involved in the process. So he came in just days before we started shooting and blew it up and then we then I began putting it back together again as a you know from Don's perspective and so Michael there was the first three or four weeks of shooting it was Michael here your pages go shoot them please don't let the actors go too far off script you know, because when they did sometimes there was a few scenes that we one landed up on the cutting room floor right because Michael let Martin and will go off the page to the point where there was no way to link it to the scene before and after. Right. So there were some times there were moments when I had to there was a couple days where I would win and I had to circle certain lines of dialogue in the morning. Just make sure that micron would work slate the first day so much. Michaels was crazy mad shooter. I mean, the guy could get incredible amounts of film. Yeah, you know, in the can so fast. And so he'd work everyone to death on the foot on on a Monday. So we were working splits already by Tuesday.

Alex Ferrari 34:42
Oh Jesus.

Doug Richardson 34:43
So you had time to go in that morning and say, okay, you know, sit down with dawn and, and we'd circle lines in the scene. And say, look, dude, if you miss these lines, we're Don't get the cars aren't there to say the lines then that we have no scene we can't link it because that movie really is held together with with scotch tape

Alex Ferrari 35:09
we screwed a string and tape literally pretty much

Doug Richardson 35:11
is and you know brilliant editor Christian Wagner brilliant editor because I mean he made scenes that didn't look like they were going to cut all right I'm together and that's kind of how the film's bank It was really written like that about halfway through the process that there was almost like a script It was almost together

Alex Ferrari 35:30
you know the funny thing is is while you were shooting my shooting bad boys I was in Miami I lived in there I Miami at the time. And I was just starting out just starting out my film career and I just heard about it and I heard bad boys too obvious that was even more so because when they came back they came back with a vengeance in Miami

Doug Richardson 35:49
Bondi and then then they did blow up your street there really wasn't that that much. That we didn't have the money to blow up that much. It was that movie a for only like, I think 18 $19 million. All in

Alex Ferrari 36:00
Yeah, back in the day. But I remember seeing that. I'll go into the theater and seeing that it was just so much fun. And that you know, that movie made will a star.

Doug Richardson 36:09
It did even though he was gonna be a star anyway,

Alex Ferrari 36:12
somewhere. But that was the that was the trigger, though. If you if you'd

Doug Richardson 36:15
cpsr Well, if you've ever sat down with them and work with them, it was sort of like, Oh, my reaction to will after the first couple days of rehearsal and hanging out with him. It was like, Okay, this guy is a racehorse. He just doesn't quite know how to go fast yet, but very clear, racehorse

Alex Ferrari 36:37
Yeah, he just like he hasn't figured that he can run really fast. Yes, yes, he

Doug Richardson 36:41
sort will. He hasn't figured out how to run really fast yet. He he could tell I know I'm a racehorse. I know I've got these mad skills you know I just not I'm working my way through them right now. And they're not very self possessed very confident. Very well very fun really nice guy saved my bacon a few times. stories I can't tell

Alex Ferrari 37:07
on air Yeah, so you also did the sequel to one of the most iconic action movies of all time diehard you know how how did it feel having getting that call because I mean, it literally diehard is a masterpiece. The

Doug Richardson 37:24
it was actually still in theaters. And I'd already seen it twice when I got the call. And the reason why I got the call is because I was the baby writer with no credits. And I guess according to Larry Gordon, and Lloyd 11, I had they thought our guest that I had the skill to pull it off at least the talent but the genius behind it, I'm just gonna give credit away again, was because the movie was still in theaters and Leonard Goldberg was running the studio at the time. Leonard who I to this day adore who was one of the greatest people in my career just as a mentor but I didn't know him then. Anyway Leonard wasn't willing to really even start development of a sequel of the movie he didn't feel feel the movie was quite tested yet but Larry felt they were going to need one also they to you know, as you know, very well know if they're doing a sequel. And if they're, they're announcing a sequel that they're going to start writing one it's a feeding frenzy of all the agents and all the it just gets it gets it gets it gets busy and and not very conducive to getting it done. Right. So Larry Gordon said, Okay, here's what I'm gonna do. I'm Larry Gordon. I used to run the studio. I've got swag so I've got this book called 58 minutes that I think we might make a really good diehard I got this writer who doesn't cost very much so I'm just gonna go to the studio and tell him on I want to develop this book into a potential movie it's not going to cost much this guy doesn't have any credit so to speak yet and that was a time when they were willing to yeah Larry go ahead it's not gonna cost much so they throw you know a few Bob at it and meanwhile, Larry was saying to me Okay, whisper whisper they just think they're developing 58 minutes you and I know we're doing diehard to this by the time we're done by the time you're done with the script, they're gonna want there too. So it was he was that was the exact that was the exact you know, talk, and I was like, Okay, you know what you're doing? I just worked here five personally. Um, then Joe Roth came in and took over and one of the first things Joe Ross said when he came in as I need diehard to and Larry said, funny you should say so. And there it was. You had it. He just gave it to him right there and it was greenlit.

Alex Ferrari 39:58
Wow, that's The story behind it

Doug Richardson 40:01
I delivered but the real genius was Larry

Alex Ferrari 40:06
Larry was the one who saw it saw the he saw all

Doug Richardson 40:09
the gears you know and all the storm clouds and could read the weather ahead see the future and again the movie was in theater only there's only three weeks and

Alex Ferrari 40:22
I got the call because it was a huge hit right off the bat

Doug Richardson 40:25
it wasn't a huge hit right off the bat It was a surprise right off the bat movies didn't blow up

Alex Ferrari 40:30
yeah they weren't 100 million dollar openings back then they didn't want

Doug Richardson 40:33
to and yeah I mean all in diehard only made 85 domestic I mean or so roughly it I mean it took a while to get to that number but I hit video screens

Alex Ferrari 40:44
and and stuff video but when it hit you in cable forget it but

Doug Richardson 40:48
but three weeks in a studio wasn't willing to commit yet to a sequel with this I mean this Bruce Willis guy exactly that was that was verses are big people liked the movie but i you know i they just want you know but Larry said this is a frank This is gonna be big I know and you were

Alex Ferrari 41:07
also brought into kind of I guess ghosts right or on the Live Free or Die Hard right?

Doug Richardson 41:13
I worked well no, I didn't ghost write that there were just a lot of guys who worked on it I've actually I'm the guy who broke Mark bombax script

Alex Ferrari 41:22
okay okay

Doug Richardson 41:26
that's that's that's that's a funny way of saying it. I did I did a version of Die Hard three that there's very little love left in that movie at one point but there's a lot of people who work on versions of diehard three and at one point when I was in the middle of shooting hostage with Bruce Bruce came to me and dropped the script on my lap on the set and said can you read this and it was Mark bombax diehard 4.0 which is what it was called then and they thought the title was so clever to do yeah it was so like that's such a cool time it's kind of internet it's I know it's so meta and three hours later we were having a discussion in his trailer you know Bruce didn't want to do Should I shouldn't I do another die hard it was one of those things and I then I didn't want to see another Die Hard I didn't want to write another Die Hard right? And I was kind of trying to talk him out of it me out of it but He then asked the question well what kind of Die Hard would you want to see? So I began to riff I was gonna make another die hard this is what I would do. And the next day literally the next day was a Friday we were at Fox and I was with Bruce with Tom Rothman and Bruce was saying this is the diehard for I want to make and Tom Rothman was looking at me like you asshole You broke my diehard and after I got done breaking it and a lot of other stories then do whether or not it was a good version of diehard or not my version and Bruce had dropped out of it again you know right at another release date had been botched and uh you know eventually he wrote Bruce back in and was able to make Ben did what he wanted to do which is make Mark bombeck script that's what Mark gets credit on it I actually wrote a letter to the guild during that was a massive arbitration all these writers were jumping in trying to get credit of course and I actually wrote wrote wrote a letter saying this is my fallback script. No, I was one of the guys who tried to take it apart and mess it up. And in the end, this is the movie they wanted to make and marching XL credit.

Alex Ferrari 43:56
And there you go. Now are you on? Are you on set for a lot of these big movies as a writer?

Doug Richardson 44:04
Not the diehards while I was already fired by that bad boys Yeah. And hostage I you know, hostage. I didn't leave that movie until it was in previews. I was not allowed to leave that I was on the set every second I got one day off me writing

Alex Ferrari 44:26
in your writing. They always ask you Hey, what can you do a patch up on this? Or what do you think of that? Well, since

Doug Richardson 44:30
I'm there, I mean, there's always a writer on the movie, but since I was there, and I had a French director, and I had very, bullheaded movie star who, you know, liked having me around and liked having me to fight battles with him or for him. You know, there was there were there were a lot of little changes and stuff. But on that movie, whether you love it or hate hostage which people tend to either love or hate it That was the movie we really went out to make. And, you know, there it is. And, as a writer, I probably will never get less if I wrote and directed the movie myself and had complete control, I probably would never have that kind of sway on a movie with a director and a movie star again.

Alex Ferrari 45:23
We'll be right back after a word from our sponsor. And now back to the show. Got it? That's it. That was that was

Doug Richardson 45:36
to the point where it was out of control. To the point was like, I couldn't leave. I had other assignments. I actually lost money on hostage, literally, because I'm working on other movies. I had other assignments I was supposed to do, and they would not. I was supposed to be on the set for the first week. Right? And, you know, go, and I and, you know, Bruce was like, No, you can't leave and then flawless say, No, you can't leave. And this went through all the production and then into the Edit room. And in the test screenings. Jesus, yeah. You were a hostage. I was I actually it's a five part blog that you can read on mice. You can read it for free on my site, or you can buy the book, the smoking gun, which I was gonna talk about that a lot, which is it's Oh, actually, no, you can't read it on my site. You can only read it in the book. Because that's the there's a five or six part blog called writer called writer held hostage. That is in the smoking gun, which tells a lot of the stories of how I couldn't get off that movie. Wow, all the way to arbitration with Robert craves and was just

Alex Ferrari 46:50
no arbitration. And I've heard many other writers talk about arbitration. Can you explain a little bit to the audience what arbitration is with the Writers Guild? Okay, in a nutshell,

Doug Richardson 47:01
profit? Well, one word, hell,

Alex Ferrari 47:04
that's what I've heard from everybody who's ever dealt with it? Well, it's so

Doug Richardson 47:07
antithetical to writing, right? It's so antithetical to collaboration, it becomes this legalistic process, that writers are, succumb to, you know, if they want to receive credit, and now it pits writers against writers. And then studios are able to use the conflict, to their own advantage. In that, that's why they offer these, they they use it to their advantage that they will pay less money upfront for the movie, and then say, but if you get a credit, we'll give you this bonus. So if they put the carrot on the stick for the writer, who might not have might have only contributed, contributed 20%, something that you would the guild would not consider credit worthy. But try and make a case maybe you contributed 33%, or maybe 50%, depending upon the standard. required and and to then go ahead and fight for it. So the studios are also part of it, but it's not fun. And, you know, imagine going in, and you know, anyone out there who's written anything, and then having to go in and defend what you've written on paper to other writers, to a faceless panel of three writers on paper and explain why you deserve credit, instead of that guy. Wow. It's not fun at all. It stops everything in your life, for that period of time. And it's also created an industry of people who do nothing but write arbitrations for other writers.

Alex Ferrari 48:51
That's it. There's a whole industry around it. Yep. Jesus, man, this.

Doug Richardson 48:57
I've been on both sides. I've actually done arbitrations.

Alex Ferrari 49:00
Have you ever written arbitrations? No, I've

Doug Richardson 49:02
lived. I've read arbitrations, I've served as an arbiter, oh, god, it's not fun. No on you, but you want to be fair, and you know, cuz you've done if you've been in one, you really feel like okay, and or maybe if you've been in one and felt like you got you were on the wrong side of it, or maybe felt like you got on the right side of it, because someone did it. Right. Right, you sort of feel like, you know, you're gonna be a good juror and help make a good decision.

Alex Ferrari 49:33
Now, let me ask you a question. Are you any good at pitching, when you go on a pitch? And if you are

Doug Richardson 49:38
good, now I'm certain that now I've decided I suck. I used to think you were good. I think it's it's just a different world to pitch. Now if I have to go in and pitch the whole movie, which I kind of think you need to do almost, I'm not good at it. Got it. You know, I it's like,

Alex Ferrari 49:56
it's not like the player like Robert Altman's a player where I At the beginning of that opening scene, we you see writers just coming in like, so there's a girl, she's beautiful, she gets drunk. Don't get drunk.

Doug Richardson 50:07
Yeah, it's you go in and you used to I used to be able to my whole thing was I would try and pitch characters and, and a first act that would leave everyone with a nice question mark. And if it was a good jumping off point, yeah, I had the rest of the movie. But that was, that became a really energetic and exciting discussion. In the room, instead of you're looking at blank faces. Again, as you're telling the story, they're trying to quantify it for their boss in their heads, do I like it? Do I not like it? Can I quantify it? Can I sell it? Can I, you know, and tell it to them in a way that they can. You know, there's at one point during the pitch, I'm like, if you're not engaged in the pitch as involved and asking questions, I'm sort of like, you must be bored. Now other people are brilliant at it. I've been in pitches with other writers. It's sit there and sit down for 45 minutes and just spin a tail and leave you breathless, right? And that's a Yeah, that's a talent. I do not possess to do it that way. I've gotten it done. But boy, I would do good. Do everything I possibly could to not have to be in that situation.

Alex Ferrari 51:23
Now, when you've written a load of action movies, like how do you approach writing big action sequences and these kind of studio movies?

Doug Richardson 51:33
Ah, I wrote an interesting blog about that recently, just because I got asked that for the 9 million time. Sorry, excited No, no, it's the most. No, I never get the question I get asked the most. Okay, so anyone who's listening this podcast, if they go to my website and read action speaks, there's a longer version of this answer. I'll put it in the show notes. But in that, in that, yeah, go to my website and just look up action speaks in the blog section, um, a good action sequence. Because when I wrote my first action film, which was that that diehard thing, that little Die Hard thing, yeah, I hadn't written one before. Um, but it's it, the ones I like, and the way I prefer to approach them is that they're, it's a suspense film. And the best action is like writing a great scene in a suspense film. The only difference is, is the conflict, um, engages and blooms in action, in, you know, almost sort of like combusts. And in, and, you know, and also then creates another problem for your character, you know, a good action film, unless it's the final action film on the scene, a good action scene. And this is the final, the final scene of the film doesn't, you know, shouldn't resolve it should create a bigger problem that needs to be solved, that eventually needs to be handled in action. It also only works when you talk about what's first character plot, if, if your character is deeply engaged and involved, which is why again, a suspense scene only works if you have a sense of suspense with what's going to happen with your character, how is your character going to behave? If you just got a whole lot of really great stuff happening, but you don't have a character engaged in it, some people would call that stakes by call it characters with different agendas, oftentimes, fighting for some form of supremacy. If you've got that kind of conflict in that scene, if you don't have that kind of conflict with characters injected into that scene, then it'll lay flat

Alex Ferrari 53:54
kind of like when giant Transforming Robots fight for 30 minutes

Doug Richardson 54:02
I'm making but you but but you I can say that, who went there and you can incur Michael Bay's rat. I

Alex Ferrari 54:09
know from I I've actually wrapped the day, the wrath of Bay with Bay ham. I actually am and a lot of people I've actually wrote a whole article post about it. I truly believe that Michael Bay is a genius and what he does, yeah, and I think he changed the game for action. It's ever since the rock and Armageddon pacifically the rock action movies changed the way they're shot. I mean, everyone tries to steal his style and you can see it you can see it movie after movie movie after movie. He is him and Tony Scott both changed the game. In the way action was shot in the in the 90s. And moving forward. Do I like all of Michael Bay's movies? No, they're not sometimes they're not the great I still think the rock is probably his best movie. Other than bad boys, of course, which bad boys is up there as well, but at a certain point like Armageddon It's just fun popcorn. I mean, it's ridiculous. The movie is ridiculous, but it's so much fun to watch. But I do think he's a genius in what he does. I think, like a lot of times, directors get a little bit. They drink too much of their own Kool Aid. And I think, possibly with a 35 minute action sequence with giant transformers, which don't have as big of a stake, as they should, I think that's where certain things go wrong. But

Doug Richardson 55:25
can I can I? Can I tell you where I think Michael Bay's real, real geniuses, please. I mean, whether you like his dirty movies are not and there certainly are people who don't like his movies. He's x with exception of two movies. He's been wise enough to tie his big giant, ego, and machine all to either a bigger ego or a bigger filmmaker. He's had either Don Simpson and Jerry Bruckheimer over his shoulder and Jerry's a genius, by the way, yeah, Jerry is a genius. I've seen it, because I've seen it in action. Jerry is a genius at and so it was dawn, but there's a certain genius to Jerry, you know, you got to kind of sort of be there to see. And, and then, you know, with the transformer films as Spielberg is always been there. Yep. And, you know, other than that, the two films that he that they have made, have made that haven't done well. have been both in films where you didn't have those godfathers,

Alex Ferrari 56:34
the island and, yeah, pain and gain. Right.

Doug Richardson 56:37
Right. So and, you know, I'm not saying he can't succeed without them, because he's been extraordinarily successful. But I think there there's a certain wisdom to saying, you know, what? There's a bit of a comfort zone here that I can you know, that there's that got that Godfather, who can come in and whisper in my ear and say, maybe that's too much.

Alex Ferrari 57:06
Maybe you should pull back here.

Doug Richardson 57:07
Maybe you should pull back here. Maybe we should have maybe I'm not feeling a heartbeat here. So maybe we should go find what are you know, and and i think that's, you know, and I know you that's something that that that's not a knock on on Bay. I think that's where credit's due

Alex Ferrari 57:26
Well, no, I think that's I think that's a really great observation because you're right and to smart director to always have someone whoever that person might be who's smarter than you are right you I mean that's, that's the key to any great leader, right? is always have people who are smarter than you around you,

Doug Richardson 57:44
right? And I'm transformed my films, you know, we're at the development tour and, and Mark Rodman are no idiots. No, either. So, of course,

Alex Ferrari 57:52
of course, of course. Now, tell us a little bit about your smoking gun book. I saw it on your website.

Doug Richardson 57:59
Smoking Gun book is a lot of people have been asking for a long time, when am I going to we're going to put my blogs into book form. And eventually, I just sort of succumbed to my books, or read by my blogs, or repurposed on script mag, like three or four months after I write them. Because the woman who runs script mag, Jeannie Berman is one of my favorite people on the planet. And so it's like, and then it was sort of like in the this publishing company, Fw media on script mag, and Writer's Digest and a few other things. And so they came along and said, will you please let us publish them in a volume? So we put together the first one. And there you go, well, there'll be two and three or whatever, who knows?

Alex Ferrari 58:49
Now you do write a lot of novels as well, you're very successful novelist. Is there a different process when you're writing a novel versus a screenplay?

Doug Richardson 58:57
Yes, and no, the basic process of Get up, write it, you know, rewrite it, want to make it you know, if it's not compelling, then do it again. And why is you know, that my whole thing is, whether you're reading a scripture book, I want the reader to turn the page, they gotta wanna, they got to feel compelled to turn the page, you know, whatever the process or or or platform or platform or architecture of the pieces you just use, it's not compelling, then you know, they're gonna someone's gonna put it down, it's tiring to read crap. So so that's the same process, though, the process of writing straight narrative and fiction, as you know, because you know, movies are sight and sound only highly constructed. Yes, you know, the elasticity of language that you have in just writing fiction, and not being, not being subject to just sight and sound only is You know, really fun. It's fun to do it, obviously. And it's it's a it's also a direct connection with readers because the people who are reading your screenplays aren't necessarily reading it to be entertained, right? Their job or their product, right? Again, they're the quantifiers they're there to, to tell give it to their boss or give it to their client or, you know, yeah, or get someone involved or give it to a financier, they're all looking to move that ball up the hill, someone who's reading your work, whether it be a blog, my blog, or my books, are reading them to be entertained. So that's the other real difference between doing the two. There's a real direct connection with your you know, your audience.

Alex Ferrari 1:00:45
Now, if you were going to give one piece of advice to a screenwriter starting out today, what

Doug Richardson 1:00:50
would that be? Stop. I've always wanted to say that I've never said that I've been asked that a lot. I've done a lot of panels. Just stop, go get

Alex Ferrari 1:00:59
a real job. Now,

Doug Richardson 1:01:00
I would say I would give a few pieces of advice, one of which is the most talented people in Hollywood. aren't the most successful people in Hollywood. It's true in showbusiness is the most relentless people Yep. So you need to channel and find that bit of relentless inside of you and always and and feed it and care for it and bathe it and clean it and make sure it's ready to go up and rip assholes again tomorrow because that if you're because it's so competitive, you've got what's going to make you get up and do it in the morning or if you're not even there yet. And you've got some other job you know what I'm blown away but i mean i the people that I know who have set not second job second they have careers, actual careers and they're writing on the side and trying to push that ball up the hill I I just had odd jobs when I started then I got that I started making a living at it and haven't looked back there are people who have real life jobs and they have to they have to find in curry that competitive passion and that competitive passion should also be there to make sure this is the other side of that that relentless thing is people ask me you know when should I send the script out? Is it how do you know it's good yet? Well, is it awesome is your work awesome? Your work better be awesome make your work awesome. If your work is an awesome then then it's not going to get noticed. What makes you special what makes your work stand out in some way in some form it means to flat out be awesome God Okay, not Yeah, that'd be back in the day. The day I'm such a dinosaur Yeah, back when I was a pop they would throw money at people with talent and drive. I had talent drive and I got going now they don't have the patience for it for talent and drive they expect you to come in ready to go

Alex Ferrari 1:03:15
they don't want they don't want to have to nurture not working.

Doug Richardson 1:03:18
Yeah, I got lucky I had some great people with me. I worked with them. I learned I'm still learning. But still there was not you need to come in and be really good. You need to be great. You need to be special. What makes you stand out? What's your they're reading 1000s and 1000s of crappy screenplays every day. I does your stand out. You know, and is it your voice? Is it your ability to to you know, is it your perspective? Is it your ability to write a great action scene? Is it you know, there's got to be something in it that makes people go Hmm, that's interesting. Why am I remembering that script?

Alex Ferrari 1:03:57
Let me ask you a question. Let me ask you a question about what's like I remember the olden days the Shane Black days. You know back when you know Shane was getting Yeah, three Miley and Joe Astor house I mean, these guys were getting those reminders. Yeah, they were making like obscene amounts. 2 million, 3 million, 5 million for scripts that Joe has your house god my god, he made millions for movies and never got made.

Doug Richardson 1:04:20
Yeah, those were those. And you can realize,

Alex Ferrari 1:04:25
yeah, I mean, it was obscene right now, and I thought those days were kind of over but now Max Landis is starting to come back out with these kind of ridiculous deals as well for his movies and his voice. So do you think that are those days gonna start coming back or is he just

Doug Richardson 1:04:43
back up because those days are always going to come back in one form or another? It is cyclical people do want to watch filmed entertainment. They do want to watch there's you know, there's a lot more interactive entertainment, but passive entertainment has been around since campfires cimbrone are good story people want to see Good story they want to be told a good story and be moved. Okay, whether they're watching it on their phone or watching it on a driving Okay, there's still going to be that okay so and those voices are going to be found and whether they're found in you know the work of Max Landis are there found by the Weinstein's you know, probably burn in hell but they did find Quentin and got you know no yeah and that you know that's happened whoever found and decided to you know the IMA to me I'm just I'm in love with with CMS man it's like Mr. Robot i think is brilliant and here's a guy who just seemingly came out of nowhere practically and is running a show and doing something that's brilliant with his very original voice those are going to stand out in the Vince Gilligan, Vince Gilligan There you go. It's another one. You need to have the patience to within the craft to stay in there and withstand those those cycles and beatings until maybe your voice comes out in its own way.

Alex Ferrari 1:06:09
Yeah, it's it's been around forever. I mean, right? He's been working in X Files. And I mean, he was working, he's a working writer, and then all of a sudden he saw the Breaking Bad

Doug Richardson 1:06:18
and crashed and he was around forever. For me, Jesus. No one knew Krantz who could do that, but Vince Gilligan and Brian's and Brian crafts and then boom, and the rest. So, you know, sometimes those voices come early. I mean, I used to, I'm a big fan of film acting. And, you know, Anthony Quinn, who was always a great actor, when he reached his moment. And he said, I finally think I understood the film acting, I understood, you know, how to control the quiet and how to, you know, and that's when he suddenly went from being a really solid British actor to this frickin genius who went off these runs of characters from Shadow Lands to obviously Silence of the Lambs, you know, to remain to the day. I hate these crate rolls. Sure. We're at edit advanced age. He found his voice fine.

Alex Ferrari 1:07:19
Yeah, Hopkins Yeah. I mean, how old was he when he did sound to the lambs? And he was in his 50s, right? 50s

Doug Richardson 1:07:24
or something like that. But again, you sort of it just sometimes it comes early sometimes. And you see people with these voices, they start and they burn out. Yeah, and it's not an easy business. And then sometimes maybe, you know, I'm still waiting, you know, who knows maybe I'm still waiting to find my voice. I written what you would consider a bunch of programmers. You know, I think with my books, you know, with my lucky day series, I think I've finally sort of found my voice like okay, this is what I really now I feel like I I'm there's something here that's interesting that I'm saying that's worthwhile and valuable and whatever. You never know when that's gonna happen. I think as a writer, you gotta kind of sort of also work at it and be patient. I mean, Lin frickin Manuel Miranda who's obviously got more press than anyone can imagine right now so it's something really cool in that 60 minutes thing he did it those who don't know who he is he's the guy who behind the Hamilton

Alex Ferrari 1:08:20
he's he's really really is brilliant.

Doug Richardson 1:08:23
But he said some this might not be his line he may have been someone else's line. But they asked you about writing he says writing is is like the rusty water coming out of the faucet. Okay yeah right until the waters clear and then keep the clear.

Alex Ferrari 1:08:43
Eye right saw that 60 minute remembered and

Doug Richardson 1:08:46
as a writer I went ding that's perfect that's perfect that makes such sense that makes such sense for so many people you know sometimes it takes a long time to get there just be patient and grind.

Alex Ferrari 1:08:57
Yeah, I was just I was just I just had Jim ovals on okay on the show. I don't know if you know Jim or not. Jim but he said something similar. He say he gave some great advice about how to get through how to write and he basically goes write your first draft. Put it away. Write another movie. first draft put it away. Write a third movie first draft don't stop right away. Now go back to the first movie. That is brilliant advice. And he goes now you're a better writer. Brilliant advice because I always I always call it Don't be a one trick pony. Yeah, just don't isn't that script you you've been working on for eight years.

Doug Richardson 1:09:34
Stop Okay, stop right now. Yeah go write three or four more things and then go back to it. You know then you better is right. You'll be so much better at it. Don't be that guy who just that one thing a writer someone who can write lots of things. And you're and but that I think that is a much clearer cleaner version of of mine. I will steal it and use it. Yes, he

Alex Ferrari 1:09:59
should. Hey, This is great. So I'm going to ask you a couple questions that I tell ask all my guests. What is the lesson that took you the longest to learn whether in life or in the film industry

Doug Richardson 1:10:11
patients good more in life than anything else? patients and I'm still learning it every day. Yep. re about it.

Alex Ferrari 1:10:23
And life does tend to teach you that lesson.

Doug Richardson 1:10:25
Yes. Children those things but yeah, patience, you know, not not sit back and watch it go by patience but just slow down. Be patient. There's tomorrow. You know, there is tomorrow, and then there's tomorrow and just get up and do it again. Exactly. That's that's that's that answer.

Alex Ferrari 1:10:48
Alright, and then what are your three favorite films of all time?

Doug Richardson 1:10:51
I hate this question. I hate this question. I

Alex Ferrari 1:10:53
hate this question. Question three movies that tickle your fancy at the moment. Okay,

Doug Richardson 1:10:57
because there's always the will there's one period once upon a time in the West, great movie.

Alex Ferrari 1:11:05
Amazing opening sequence.

Doug Richardson 1:11:06
It's the end and those of you who haven't seen it, okay, don't see it. Until you've watched in order for a few dollars won't fit $4 Yep. Then watch a few dollars more Yep. Then watch good, the bad the ugly. Not the truncated versions and then once you kind of build up to it then when you see what's fun time in the West make sure it's a great sound system and a great screen because that score is unbelievable. Use of sound that original sequence that opening sequence and everything else that movie is just to me the greatest opera ever so and I I cry when I see it so there's that movie. Ah, then everything else is hard. So I'll throw out things that really tickle my fancy Okay, I'm a huge fan lately of I can't watch No Country for Old Men enough. That's a great movie. It fits by I think the purse it kind of the novels I write have that sort of Norrish ness to them at the same time it's about that thin line between doing right and wrong and the road it can take you down and I think that movie does it in so many ways. And so many different levels.

Alex Ferrari 1:12:24
Oh yeah. And great created one of the greatest villains of all time.

Doug Richardson 1:12:27
Yeah, that you can still watch it's just that movie. What was what's better in the movie? The directing the writing, the performance, the Oh modules, it's called Cormac McCarthy's work in it. It's running on all cylinders on lee jones it's just what came for the dime walked in point walked in with you I mean, like God I just go crazy that Okay, and then there's a lot of close thirds you know, I guess I would go I'm going to go to maybe the movie that made me want to make movies which would be gold finger Ah, love

Alex Ferrari 1:13:01
Goldfinger. Man,

Doug Richardson 1:13:02
that's a great movie. I mean, I mean the movie The what made me want to be a writer was was Ian Fleming. Those are the first books I ever read in my life that I wanted to read make me read another book because I wasn't better than but you know, when I was a kid, but Goldfinger was like that was sort of like wow, I mean to a young man, you know, with hormones. Oh, and yes, and dreams and living in a tiny town. And like you see that and you kind of think the really the world is possible. Yep. So that was the one that made you want to make movies so I guess those will be my three.

Alex Ferrari 1:13:43
And where can people find you man online

Doug Richardson 1:13:46
richardson.com pretty simple. Do it before all the other Doug Richardson's in the world did and there's a lot of us

Alex Ferrari 1:13:55
yes there is you got you got on the bandwagon early.

Doug Richardson 1:13:58
Got there early and yeah, and you know if you found other movies I really if you like good really crime fiction I really suggest you go to my site and pick up a lucky day book. Awesome and you I promise you will be entertained.

Alex Ferrari 1:14:14
Doug man, it's been a pleasure talking to you man. It's been a lot of fun geeking out with you and and you've been dropping some great knowledge bombs. So thank you so much, man.

Doug Richardson 1:14:21
It has been a geek fest hasn't

Alex Ferrari 1:14:22
It has a little bit of a geek fest

Doug Richardson 1:14:24
It is alright pal. Alright take care.

Alex Ferrari 1:14:29
I had an absolute ball talking to Doug man he was he was so cool. And the stories from the sets from the diehard set from the bad boy set it's It was great. I heard all these stories about bad boys because I was in Miami when they were shooting it and I had heard all of these stories about how Michael Bay had made it and all these kind of like, you know originally for Jon Lovitz, and Dana Carvey and all these kind of things, and it was really great to hear straight from the horse's mouth. What are happened on that set because bad boys is one of my favorite movies I love my favorite action movies definitely one of my favorite 90s action movies without question and and you know there's no Transforming Robots in that one but but anyway guys I hope you enjoyed it. Hope you got a lot of a lot of good information out of that episode. Thank you Doug again for being a guest and dropping those knowledge bombs. And don't forget to head over to indie film syndicate COMM And check out the indie film, syndicate membership site man, I have all of my courses up there all the indie film, hustle courses, Twitter hacks, filmmaking, hacks, Film Festival hacks, as well as a ton of other screenwriting screenwriting courses, and film business courses, film budgeting, courses, scheduling, all sorts of different kinds of things. We've gotten included in that membership, that monthly membership and you guys definitely got to check it out. It is I mean, I would have killed for it. When I was starting out, it's just so much information, as well as a lot of cool stuff. Being in the Facebook group. And we're going to be doing a once a month Google Hangouts, so we can all talk hang out, ask questions, and so on. So definitely check it out indie film syndicate.com and the Show Notes for this episode or at indie film hustle.com forward slash zero 97 which will have links to everything we talked about in the episode. So keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 095: How to Break-Through Your Fear & Shoot Your First Feature Film

Fear, the one thing that stops most indie filmmakers from moving forward and following their dreams. Fear of shooting their first feature film, writing that screenplay, making that short film or just taking the first few steps towards their goals.

Fear has been a strange bedfellow of mine throughout my career. It has slowed and outright stopped my progress. It has taken many years of failures to finally realize I have nothing to fear. As they say:

“We stopped checking for monsters under the bed when we realized they were inside of us.” – Anonymous

Breaking through the Fear

I finally decided to “feel the fear and do it anyway“. Directing a full-blown feature film always seemed like this huge, monstrous mountain I had to climb. It was like going to hike Mt. Everest when I never even climb a mountain before.

Then I figured out that a feature film didn’t have to be a “huge, monstrous mountain” and that many filmmakers started off shooting smaller films before climbing Mt. Everest. Chris Nolan shot The Following before he made Memento and then The Dark Knight Trilogy.

In that spirit, I ventured off into uncharted territory with the making of my first feature film This is Meg.

In this podcast, I discuss what fear does to artists, writers and filmmakers and how you can break-through and make their first feature film. Enjoy.

Right-click here to download the MP3

Alex Ferrari 0:00
So guys, I've been thinking a lot about now distribution and festivals. And it's been a minute since I've been submitting my films to film festivals. I have been in a ton of festivals over my career, but I have never been with a feature film that I've directed at least. And I haven't done it in recent years. So I started reaching out to certain people and trying to, you know, figure out that the landscape a little bit more and you know, just get as informed as I can. And I don't do this very often. But there's a past guest that was on the show Sebastian toward his he was in Episode 75. What does it really take to make it in Hollywood? And it was a great episode, definitely check it out in the show notes. Sebastian is from circus Road Films. And he's a producer's rep. And I I've talked to him a lot. And I've actually done a lot of research and spoken to a lot of filmmakers who've worked with him. And I've seen his results. And I like I said before, I don't do this very often. But if you guys have a feature film out there, that you do want to get into film festivals, you want to try to get distribution, you know you it wouldn't hurt you to just at least talk to Sebastian, and see if there's anything he can do for you. Maybe he can guide you in the right way or not. And you know, I would definitely reach out to him, I'm going to put a link to his his direct email in the show notes. The show notes for this show will be indie film, hustle comm forward slash zero 95. And again, guys, just just talk to him. If you have a feature film, it wouldn't hurt to just at least get a consultation or just talk with him a little bit and see if if you have a viable product for the marketplace. So I hope that helps you guys out. Because believe me, I'm now going on the same journey that you guys are on trying to get this as MC sold, get it into festivals, get distribution, or possibly do self distribution, it all depends. I'm going to do a whole episode on our distribution plan coming up in the months to come. But and also, by the way, an update on this as Meg because I know I've been getting a lot of messages, emails and tweets about where I am on the process of this as Meg and we are at a locked cut. Believe it or not, we've locked the cut. It is a very funny movie, I think. And we've had multiple test screenings. And we are now in the audio process, getting our audio done and getting our score created for the film and then I'm going to be color grading during that process to get it ready for our Sundance submission because as you know, it is the law. We all have to submit to Sundance no matter what no I'm joking. For anybody victim series, it is not the law. But for God's sakes, more than likely it's a lottery ticket. You're going to have to submit, so just might as well just get it over with, and submit. So we're throwing our hat in the ring and see what happens. But anyway, so that's what we are. And this is Meg, thank you guys so much. I'm going to be putting more updates out as we continue going through that process. And I've learned so much about, about everything, making this movie. And I'm going to share as much of that as I can with you guys on the podcast, and to the members of the indie film Syndicate, which will get a detailed breakdown of how we made this crazy little film so quickly. So today's topic, guys is one of the greatest little Gremlins, goblins demons that us artists have to deal with, and specifically as filmmakers, as well. And that is fear, and fear and what it represents to us and how fear stops us from moving forward as artists. And as filmmakers, and I'm going to tell you something fear has been a, a horrible concubine of mine. For many years, she has been, she has been with me, since the very beginning, she still with me today. And I think every artist, no matter how big they might get, fear is always there. But it's about how you handle your fear, how you deal with your fear and what it does for you. Because fear can be the biggest ally you have in the creative process in moving your career forward. As a filmmaker, as a screenwriter, as an artist, fear is not to be feared, if you will. I was I was definitely afraid of making a feature film for many years, because I wanted to make sure everything was great. I wanted to make sure that I had the right camera that I had the right cast, that I had the right film, and project and script that I could to get noticed to get the big boys the gods on Mount Hollywood to take notice of me or on the on the gods of Mount Sundance, or Toronto or con to take notice of my work. And that fear paralyzed me for many years. And I would you know, and I think something that we do, as filmmakers we kind of, we lie to ourselves constantly, like oh, well, you know, I'm not gonna be able to do this, because, you know, I don't I didn't have that guy, I don't have this part, or I don't have that part. And a lot of times, it's just excuse that all those excuses are just hiding your fear of actually creating something, putting yourself out there and doing something because failure, which is one of the biggest fears a lot of us have, the fear of failure is something that in all honesty should be embraced. You cannot grow as a filmmaker or as an artist. Unless you fail, you learn so much more from your failures than you ever will from your successes. And the only way you can get to those successes is by failing and failing a lot and failing often. So I you know, in recent years started to figure out that failing is okay. It's part of the process. All of us have failed. Every major, you know, idol of yours that you look up to whether it's Hitchcock, Kurosawa, Spielberg, Fincher, Nolan Tarantino, all of them have failed and failed multiple times. And many times and big ways as well, you know, Steven Spielberg, after jaws and close encounters, and right before he did Raiders of the Lost Ark, he did another little movie called 1941, which was a colossal failure on all fronts, from how it was written to how it was directed to everything. And it's one of his glowing failures of his in the heat of when Spielberg was Spielberg. I mean, he was just awful close encounters he was right before. It was either right before or right after Raiders of the Lost Ark. I mean, he was the biggest filmmaker of its of his time. And he created a colossal failure. And then how you bounce back from those failures, is how you're going to continue to move forward in your filmmaking career. It's how you deal with those failures. I have failed many times in my life. You know, when I first came out, as a director, you know, I wanted to be a commercial director, and I sent my reel out everywhere. And I had my little commercial reel that I've spent probably about $50,000 to get made at the time because there was no digital revolution at the time. So it was much more expensive shot on 35 and so on. And I and I sent my reel out to 400 different production companies trying to get represented and trying to get work as a director as a commercial director, and with connections in the business and everything. And the first round out. I didn't get anything, I got one, excuse me, I got one that led to jobs later on. But I was I considered that a big failure. And after that I kind of crawled up into my, into my turtles, turtle shell, and then took me a little while to come back out. And then that that duration of coming in and out of your fear shell will lessen as time goes on, it's like a muscle, you've got to fail, deal with it and move on and and the more you fail, the better you get at it. I'm just going to use an analogy here, guys. And I know it's a sports analogy, but I'm going to use it anyway. Ted Williams, who is arguably one of the best hitters in baseball history, had a batting average of 3.3444. All right out of 1000, that means that he failed, over almost 70% of the time a little bit. So 64% 66% of the time, excuse me, my math is horrible. My sick, he failed 66% of the times he went up to the bat. So the majority of the times he tried to do what he was going to do. And he's considered one of the best in history, he failed. And every time you failed, going up to the plate, guess what, he learned something. And he learned on it. So being a baseball player, you've got to you got to swing so so many times. And as you swing more and more and more, you learn more and more and more in your batting average, gets more, it gets better, and you get more home runs, and so on. So as a filmmaker, you have to do the same thing as an artist, you have to do the same thing. As a screenwriter, you have to do the same thing. You just got to keep going and going and doing and producing and producing. Because the more times you get it out there, the more times you fail, you learn and you grow. So as I've studied so many filmmakers over the course of my career, and you know, all the greats, some of them have had massive failures, and some of them just bounce right back and they're already in another project by the time they're failures going, they're already moving on to something else. They just kind of compartmentalize it and just go and just don't worry about it. And they just keep moving forward. But that's a skill that takes time to build, some people are born with it. People like myself has taken time to develop that skill, to the point where when I fail, I just keep moving forward, when I fail, I keep moving forward, but you have to fail, you have to learn from those failures. If not, you're not going to grow as an artist. So you know, as they say, feel the fear and do it anyway. And so with what I was saying before is you know, I've had these fears of like, oh man, people always ask me, Well, Alex, why aren't you doing a feature film? Why haven't you made a feature film yet? You know, you've done all this other stuff? Why haven't you made a feature film? And I'm like, Oh, well, you know, I need this, I need that. And all the scripts not there. And I you know, I want to make this or that. And it just kept I just kept throwing Excuses, excuses, to finally, in all honesty, through indie film, hustle, you know, talking to you guys and interacting with the tribe, I began to realize that there's nothing to be afraid of, you know, you just got to go out and do it. And if you go out and do it, you're I think at the 1% of people who actually Imagine all the people you know, who talk about making a movie. And then out of those people, how many have actually done it. And then out of out of those people, how many have done it more than once. So I'm betting that that's probably a fraction of a fraction of 1%, who actually done it more than once, who done it at all, let alone more than once and then let alone have created a career out of it. If you know anybody who's even done that, personally. So, you know, just going out and doing it is going to be you're going to be ahead of the game from so many different people in the world. But at the end of the day, again, it's always an I know that sounds cliche, but it's about the race with you, you're not in race with anybody else, but you just kind of go out and do it, guys. So that's exactly the mentality I took when I created this as mag, you know, and I put it all together I did it. You know, we we came up with the idea. I mean, I came up with the idea to make this movie at the end of April. And now we're here at the end of August, and I have a final cut. That's insane. It's absolutely remarkably insane what we've done, me and Julie look at each other, almost on a daily basis when we're when we're working on the movie and just go, did we just make a movie? And it doesn't work? Really like how is this? How is it playing? You know? So I'm not saying that everyone's gonna be able to do what we just did. I mean, I have a lot of experience underneath my belt. I had a lot of connections. I pulled a lot of favors to do what I did, but it was it was doable within my circumstances. But again, I wasn't afraid. I've actually talked to other directors, friends of mine who like I can't believe you've done that man. I I'm scared to death of doing something like that. You just kind of freefloat it. And I'm like yeah, I was kind of like playing jazz. I felt like the making of this as Meg was like playing jazz. You just got together with a bunch of amazing people. And we kind of just rift and it was a very structured riff. Don't get me wrong, we had a very structured story and everything but within the within the confines of that structure within the confines of that script we just played. And I hope you'll see that on the screen when you watch the film, because we had so much fun. And I've never once in my entire life have been so stress free on any production, including commercials or music video, he was the most relaxed, non stressful, just chilled, had a great time, had a wonderful attitude, everybody, and everybody involved was just there to have fun and play and, and it was great. And it was all because I finally broke through the fear. And just said, Screw it, I'm gonna make one, I'm gonna go make a movie. And if it comes out great and great, if it comes out horrible fine, I learned something. And I have four other ones that I'm planning to do in the next year, you know, hopefully next year, I'm gonna have another one I least another feature made. And probably prepping the second one because I already have I already have that timed out. The rest of this year is going to be focused on just going through this process with this as mag, and building up indie film, hustle, building up the Syndicate, and building the best community I can with indie film hustle in the indie film syndicate. And that's my goal for the rest of this year. While I'm learning and growing with this, as Megan seeing where this is, Meg will go and see how that whole process goes. But again, it all started with me just feeling the fear and doing it anyway.

You know, I was, you know, I, I was the DP on this movie. I was a cinematographer on a feature film. I've never seen a moto. I never cinematographers. I've never, I've never shot an entire feature film. I didn't know if I could do it. You know, I just went out and did it. And it's like, and people were like, You're nuts. I'm like, Yeah, I know. But I'm just gonna do it anyway. I'm having fun. And I and I made mistakes. And I learned from those mistakes. And I moved on. And at the end of the day, I think the movie looks good. And I've had a couple of cinematographer, friends of mine, watch the movie. And they've said, Alex, it looks great. It looks fine. Don't get me wrong, if you had a pro cinematographer, it will look a lot better. But for what we were trying to do, which was kind of an experiment, it worked. And it was all because I just gave up the fear. I just gave it up. I just said, You know what I'm gonna, I'm gonna be afraid and just move forward with it. Because as I've been saying, it is your responsibility as an artist to get your art out into the world. Because you have no idea how many people can be affected by one thing that you do as an artist, it can change lives. That is the power of art. That is the power of what you do as a filmmaker, you can change people's minds. You can change people's emotions, you can entertain people and get them out of a really bad day. Because of what you do. It's very important work, guys. And don't be don't be little it or think it's something Oh, I'm just gonna make a funny movie or something like that. You've no idea. You know, look, there was a movie I did. I remember, I'll never forget this. I was having a horrible day in high school ones. And I was working at the video store at the time. And I went, and I was like I had like, I think I've just broken up with my girlfriend or some stupid thing like that high schools up. But I remember I was really down in the dumps. It was horrible. Then I rented this little movie called Bill and Ted's Excellent Adventure. Which by the way, if you guys have not seen Bill and Ted's Excellent Adventure, if you want to see Keanu Reeves, in his just Qian Rubyist. You've got a watch Bill and Ted's Excellent Adventure. The first one I actually enjoyed the second one too, but I saw that movie, I could not stop laughing. And it brought my whole day up. And I never forgot that day. Because the power of that movie, as silly as it might have been to the filmmakers who were making it or whatever. He brought me joy that night. And I always go back to that movie as a place of solace when I was when I was sad or something like that, because it would always make me laugh. So you never know the power of what you do as an artist. And you've got to feel that fear. And you've got to do it anyway. So guys, right now I'm going to challenge everybody out there. I'm going to challenge all the filmmakers, all the tribe members who are out there listening to this podcast, if you've got an idea for a feature film, right now, if that's your goal, if your goal is to make a short film, if your goal is to make a web series, if your goal is to make a television series, whatever, that's whatever that scenario is for you. If your goal is to write that screenplay you've been wanting to write and get it out there into the world. My my challenge to you guys is to feel that fear and do it anyway. Be brave enough to put yourself out there. Because trust me, you will thank me for it. You might get slapped. You might get haters. You might just go oh, this is crap. But I guarantee when you're done with that process, it might be painful, it might not be. But if it is painful, you'll learn from it. And you'll grow. And don't let it stop you, that hopefully will keep you going. But you've got to do it and do it smartly. Obviously, don't just grab your iPhone and go make a feature film, don't be an idiot.

Think about it, be structured, be be intelligent about how you do it. But get that process going. Whatever that is, whatever that reality is for you. Whether it is getting an iPhone, but do it properly, get the proper software on that iPhone, get that that lens attachment, the same ones that they did with tangerine, from Sundance, learn from them, figure it out, get the lights you need, and tell the story that you're going to tell. But go do it. Don't feel Don't be afraid, guys. I'm telling you, I'm on the on the farm on the frontlines here with with my first movie. And I'm telling you, I'm sending back information I'm sending back word, that it's okay. That you can go out and make your movie, you can go out and make your short you can go out and write that screenplay that you've been dying to make work. You can do it guys. You can do it. I'm telling you, you just have to educate yourself as much as you can, and get out. And you know what, by doing it, you're educating yourself. Robert Rodriguez made 30 short films that no one has ever seen before he made his student short film that was bedhead that took him to El Mariachi. And he said many times in interviews and in DVD commentaries, he said that he wanted to get those 30 films out. Because it just he shaved off all the cobwebs. He shaved out all the things that he didn't know, he did them. And you know what, he didn't put them all out there for everybody to see. They were practice. So if you don't feel comfortable enough to do a feature film, and you want to do and you've never even made a short call, make 10 shorts. You know, I met a wonderful tribe member at the holly shorts Festival, the holly shorts event that I did. And he told me that he did. He's doing a 10 week challenge. He's doing a short film a week for 10 weeks. And then while he's doing that he's saving money to make his first $1,000 feature film. And I honestly don't even know how old he was. But he was probably probably in his early 20s, if not his late teens very young guy. And my God, he's so much farther along than I was at that time. He's braver than I was at his age. So much braver. So that's what you've got to do, guys. Just go out there and do it. And don't let fear stop you. The word fear has two meanings guys. Fear stands for Forget everything and run or face everything and rise. The choice is truly yours. Too many filmmakers are living or not living their dreams. And they're living their fears. Instead, everything that you want, all your goals are on the other side of fear, guys. Alright. And I'll end today's episode with another quote from the amazing Bruce Lee. fear comes from uncertainty. We can eliminate the fear within us when we know ourselves better. Very true words from a master of not only martial arts, but of life in many, many ways. I want you guys message me, email me, tweet me, let me know how it's going with you guys. Post stuff in the indie film hustle group at Indie film, hustle, calm forward slash Facebook. And you can get to our Facebook group there post information about what's going on with you there. And we want to share it with all the tribe. And so please let him let me know what you guys are up to. And I want I want nothing but success for you guys, man. Seriously, I really, really want you guys to succeed in your endeavors. And I hope in a small way that this podcast episode has helped you moved you a little bit further along that path. Alright, so guys, now, I know I've been away a lot because of the the the editing of posts and the post production I've been doing with mag. But I'm going to be starting to come back in a little bit more of a full force scenario, I'm going to be adding a ton of content to the indie film Syndicate, and adding more courses, stuff that I've had in the hard drives for a while I just haven't had a chance to get them up. They're up late uploaded. And I have a lot of new cool stuff coming to the indie film syndicate. Please, if you guys haven't checked it out, go to indie film syndicate.com and I will be doing a bunch of cool stuff coming up in the next month or so. And definitely check it out and see what you guys think it's a great community. It's a growing community. And it's a really intimate community you know, everybody really is helping each other a lot in the community and it's actually really, really wonderful. So I'm so, so glad to be a part of it and and hopefully helping more and more of you guys out. So keep that hustle going. keep that dream alive and I'll talk to you soon.

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