IFH 169: How to Make Money Renting Your Film Gear with ShareGrid

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Have you ever wanted to make a little extra cash with that film gear sitting in your closet? Have you ever wanted o rent that new Arri ALEXA but were afraid you couldn’t afford it? Well, I came across the solution for both problems, it’s called ShareGrid.

ShareGrid is a per to per community, think Airbnb for filmmakers, that allows list film gear for rental or rent gear directly from other filmmakers with instant insurance. I reached out to Brent Barbano, co-founder of Sharegrid to discuss how he built this community up, talk about how to be a working cinematographer and just talk shop.

Heres a couple of videos explain what ShareGrid is all about.

Enjoy my conversation with ShareGrid Co-Founder Brent Barbano.

Alex Ferrari 1:57
Today on the show guys, we've got Brent Barbano, who is the co founder of an amazing service called sharegrid. Now sharegrid I just discovered a little while ago while I was doing research for vintage glass, believe it or not, I did a whole article on vintage, vintage glass shoot out which Brent share grid duclos lenses, and a couple other companies put together to show off all the vintage cinema glass they had. And when I found out when I did the research in them, I looked at him I look at what this is share grid I see. So I want to share a grid and what share grid is, is a place for filmmakers to make money renting their gear and also save money by renting other filmmakers gear and all in a peer to peer kind of situation kind of like an Airbnb, but for for filmmakers and their gear. And it was pretty insane. And I started going into it or looking at it. And you know me, I always like to promote anything that gives more power to the filmmaker helps them put some some dollars in their pocket, and helps them make their movies. And as a disclaimer, I am not getting paid at all, for this interview or promoting share grid. I'm not getting paid anything at all, I just thought day service was so cool that I wanted to reach out to the tribe and let them know about it. So I reached out to Brent and he was more than gracious to come on board. And to talk about not just how you can make money renting your own gear, but also how you can save money, renting other people's gear for your for your productions, which is dramatically different. And it's also 100% covered by insurance. So you don't have to worry about insurance cuz every time you go to a rental house, a lot of times you got to deal with insurance and you got to deal with stuff and rental house stuff a lot of times is you know, let's face it a little beat up. But when you're renting from another filmmaker, you actually go meet that filmmaker who's taking really good care of their gear, you talk about it a little bit you connect. It's also a huge networking opportunity to meet and network with other filmmakers in your area. And they're in a bunch of cities all across the US. And I think that one day, we'll start setting up things over in Europe and other parts of the world. But right now, they are in the US. But it's a great story and how they put the company together, what you can get out of it. And also Brent is a working dp. So we got into a lot of details about cinematography as well, and what it takes to be a working cinematographer in this world today. So without any further ado, please enjoy my conversation with Brent Barbano. I like to welcome to the show Brent Barbano. Man, thanks for being on the show, man.

Brent Barbano 4:41
Thank you. Thank you for having me.

Alex Ferrari 4:43
So let's let's get into it. Man, how did you get into the business and why did you want to jump into this ridiculous business that we call the film industry?

Brent Barbano 4:52
It is ridiculous.

Alex Ferrari 4:53
It is. When it's good. It's good. But when it's bad, it's bad. It's kind of a relationship isn't it?

Brent Barbano 4:59
Yeah. It's funny, I'm actually coming up on my 10 year anniversary of moving out to LA. And it's it's still ridiculous. I still can't believe that I did it in some ways. But yeah, so I went to film school at Syracuse University, I'm actually from Syracuse, New York as well. And I don't know, I, like every film student, when you're a junior senior, you start to make that come to that realization and that decision that you need to move to at that point, either New York or LA, really, that those are the only two big markets that were, you know, viable for a career in this industry. And New York at first was, was sounding enticing, because it was close to home for me, but I had interned in LA the year before. And, you know, la just kind of has a lot of opportunities. And a lot of people kind of said, If you really want to really give it your best shot this industry, you got to try LA for so right after graduation, I packed up my my jeep and drove across country with my dad and, and 10 years later, I'm still surviving. So did

Alex Ferrari 6:06
You did you see when you showed up here? Did you know One?

Brent Barbano 6:10
Well, I mean, in some ways, yes. I didn't know. I didn't know anyone have great influence. But I had, you know, students that I had gone to school with that had moved out here, either the year before or the year with me. So there was definitely a support group. There was definitely, you know, fellow alumni that that I kind of knew to collaborate with and, and work with out here. But yeah, in terms of I didn't have a job lined up, I didn't have a lot of money saved up. It was just kind of, you know, one of those crazy dreams that you that you hear about where you just drive across country and try to make it happen. Wow. So

Alex Ferrari 6:52
You went west young man, as they say. Anyone knows if anyone knows what upstate New York is, like? Not like Manhattan?

Brent Barbano 7:01
Yeah, six months out of the year. It's not the warmest place to be. So I I chose Sun's sunshine, you know, an earthquake 65.

Alex Ferrari 7:11
Year sunshine, earthquakes, sunshine, earthquakes and landslides? Yes.

Brent Barbano 7:16
Yes. I'll take their breaks. I'll take the earthquakes for the snow.

Alex Ferrari 7:21
Oh, God, tell me about it. So you so you're a cinematographer? Yes. And that's how and you want you wanted to be a cinematographer? Since you came out here? Did you fall into it?

Brent Barbano 7:33
Um, I kind of found it in film school. I think that's one of the if you're thinking about going to film school, I think the thing I learned about that is that you shouldn't, you don't have to know what you want to do in film school. Or what you want to do this film industry, film school is about discovering that and about finding what it is that makes you passionate and what it is that excites you. So I went into film school kind of wanting to direct I think that's what everyone defaults to everyone's like, right director and stuff. But I was always, I was always a very visual person. I just didn't have the technical knowledge yet. I didn't really understand how cinematography worked. You know, so when I was in film school, I kind of just fell into it and, and found myself always going back to operating the camera and lighting and coming up with interesting shots that helped tell the story and, and I think my junior year of college, I was like, Oh, I think the ping is actually my call. And I think that's, that's more of what I want to do. It's what gets me excited, more than anything. So that I started honing in on that the last two years of my college career and making sure that I was, you know, best best set up once I graduated to really take on that that career path.

Alex Ferrari 8:47
Now. I came out here about 12 years ago from from the East Coast as well from Miami. And one thing that kind of shifted dramatically. In the business in general, it was this kind of revolution of the Affordable Cinema Camera, whether that be DSLRs, or the red, or, you know, or Blackmagic, or any of these cameras. And it turned into I know a lot of cinematographers, a lot of good buddies of mine are cinematographers. And they all kind of started resenting the fact that they couldn't get hired unless they had their own kit, their own camera. And as opposed to the olden days, where they would just hire you based on talent, not that you actually had a red camera. And then of course, that opened the door to a lot of people who can afford a red camera but had no business shooting with a red camera. So can you kind of talk a little bit about how that has changed in your kind of world because that's basically the way it is now like especially, I mean, when you're at the higher levels, you know, ASC, you know, $200 million movies. That's not the, that's not the norm, but for the rest of us to schmucks down here. And I don't mean to throw you in with the schmucks like myself, sir, but I'm assuming that we're all kind of at the same world. Yeah, I mean, I kind of i don't know i So look, I

Brent Barbano 10:04
Actually never owned a legit Cinema Camera, I owned a Sony f3 for about a year and a half. And then the when the f5 came out, I sold that immediately. And then I said, screw this, I'm out of this, this game of chasing the new technology because once the f5 came out that no one wanted that three, no one wanted to read my f3 even though I still think it's a good it's a really good camera. But I can confidently say that I've actually never really owned a camera that was like my go to I never own an Alexa mini or a red, whatever, or even a C 300. I've never owned a camera and I've done just fine. Yeah, but I you know, part of which is I also am co founder of share grid, which we talked about later, but I have access to, you know, the best cameras in the world at a great price. And

Alex Ferrari 10:55
So you were kind of packaging yourself, you so you could kind of package yourself with a camera but not actually own it. Yeah, I

Brent Barbano 11:02
I mean, I not even because of sheer grit but because of my cinematographer friends who own a lot of gear, I love to give them rentals. So I will always say yes, I don't want a camera but my buddy has an has an amazing Alexa mini package with these lenses and the perfect for this and that can get us a good deal. And that is usually all the producer needs to hear and to done deal. So right though I'm not getting the business I can get us you know, these, this amazing gear but, um, you know, to touch on what you said about the you know, camera making the cinematographer? Yeah, I agree. I think I'm Uh, I'm not saying I'm got this incredible talent, but I've made a living not owning a camera. And that's because of, you know, relationships I've built and the kind of work that I do, I don't think you need to own a crazy expensive 30 or $50,000 camera, to all of a sudden stamp yourself as a cinematographer. You need to know how to like you need to know how to work with people, you need to know how to delegate, you need to know how to scout and pre planned and do pre production and work with the director. I mean, there's just, there's so much that goes into being a cinematographer to say that just owning a camera is the end all for your career is is super short sighted.

Alex Ferrari 12:20
So you mean to tell me that if I go and spend $75,000 on an Alexa mini package, that doesn't make me I won't shoot the reverent? Is that that?

Brent Barbano 12:35
I do think that camera is beautiful, and it does incredible stuff. Sure. No, yeah. It will not give you an Oscar.

Alex Ferrari 12:43
I did. I did a whole I mean, this is this is one of my one of my first podcast, I did an entire podcast on yelling, I'm like you are not a dp don't hire cinematographer, just because they own a red camera. Because it's like that was the thing when the red came out. I mean, these guys were like me, dentists were like buying them call themselves freaking cinematographers. And then I was imposed that always would get the leftovers of the footage. And I'm like, and they're like, Well, can you make this work? I'm like, Are you kidding me? You're under your underlit like, you know, five stops, you know, you can't just go out that night and shoot with an F, you know for? Because it's a red.

Brent Barbano 13:25
Yeah, why reds, reds done a really good job to marketing themselves with God with specs and numbers, you know, 8k 6k, whatever. 100 220 frames per second. And that's what's tight. That's what's exciting people and not to say those things are great. Those are great tools, just tools to have at your disposal. But people think that by owning a camera that shoots 8k, that is amazing. Well, you know, YouTube barely supports 4k and it's compressed and sometimes doesn't even look that good. Most TVs, Apple TV only does 1080 I mean, what's the final output, right? So people are being becoming obsessed with case, you know, becoming obsessed with resolution, which drives me nuts when they're not thinking about the end product. Now obviously, future proofing is great. And being you know, being able to adjust your framing a post is you know, super important. But, you know, but let's work within your means and shooting at 1080 is perfectly fine and looks amazing. Under most under most displays. So that's what drives me nuts is people just get get obsessed about specs. And really, it's backwards. They need to they need to think about you know what's best for their budget and creatively for the project First,

Alex Ferrari 14:37
I mean, I shot I shot my feature on a Blackmagic 2.5k. And I mastered a 1080 and everyone was like Why didn't you master a two cam like because a 1080 bump up is no problem. And I projected it at 1080 and it looked our 2k and it looked insane in a big huge AMC theater. I was shocked at how good it looked and I was like my god what the hell is everyone Like, losing their mind about.

Brent Barbano 15:02
Yeah, I know. I mean, it's, it's, it's crazy, but I think it just comes with time. I think some filmmakers learn the hard way and especially the the post end of it. I mean, if you're dealing with all this footage, I mean, it's just it's crazy. It's such overkill.

Alex Ferrari 15:18
I mean, if you're doing Guardians of the Galaxy, Michael, please shoot 8k? Yeah.

Brent Barbano 15:22
Oh, yeah, no, totally sure. And I've done I've done green screen stuff and, and we need every bit of resolution we can get surely understand that totally will. That's what works perfectly. But if it's a web series, a low budget web series on the weekend, and it's gonna be intense at and it's not even going festivals and white display in 4k. With a Why are we shooting on a red? A No, no,

Alex Ferrari 15:44
But no one does does this too. I mean, it's it. It's rare to display in 4k in theaters, but most of them are displaying in touquet. Like 4k display is expensive. It's just a projector is too damn expensive. So even when you're watching a $200 million movie digitally displayed, it's generally 2k. Yeah, it's Yeah, we could Yeah, we could go on and on and on.

Brent Barbano 16:10
It's a learning curve. I think it's an education that people need to have. And I'm constantly doing it. And I'm not, you know, talking down on read at all, I think they do amazing stuff. I just think you need to work within your, your budget and your means and your timeline and things like that. And it's okay to not get the best camera because if it doesn't fit your project, that's, that's okay.

Alex Ferrari 16:32
It's like, it's like getting the most expensive paintbrush in the world. Right? And there are and there are some really expensive paint projects.

Brent Barbano 16:42
If you're a shitty painter, it doesn't matter what, what's good. Is it going to do? Yeah, you're still gonna paint on the lines, and you're going to screwed up? And yeah, as well. Yeah,

Alex Ferrari 16:50
Might as well buy a $2 paintbrush because you're not going to get much better. And that's what I think filmmakers don't get a lot of times with, with gear in general, like, like lenses, and we will talk about lenses later as well. But I mean, you can buy a literally a $75,000 lens. And do you need to buy a $75,000 lens? Or d? Could you get away with something if you're gonna buy something that costs 1000 bucks or, or if you go vintage 500 bucks, you know, depends on the story depends on what you're trying to do.

Brent Barbano 17:23
Our, our lens test the we'll talk about this later. And I'm sorry if this there's no context for people, but we did a spherical lens test last year. And the beauty of this test was we had, you know, Master Master primes, which are, you know, arguably some of the best, most perfect lenses in the market versus these old vintage Nikon. Still lenses that percent of eyes that are like $200 and you you size them up and you compare them and you're like, Okay, I mean, these Nikon's look great, they're bokeh looks good that they're pretty damn sharp. Contrast is there. I mean, it's like that's the beauty of that lens test. But again, it comes back to Yeah, it doesn't matter what tools you have in your in your pocket, it's how you use them.

Alex Ferrari 18:09
So that's how we actually came here. That's how you came into my orbit was this Yeah, this lens test. I was talking to Matthew duclos. And we I saw that he was involved with this this lens test vintage lens test, and it was probably arguably the most insane vintage lens test ever created in my opinion. And I actually did an entire post on it on and I'll put it in the show notes for everybody that you can actually see this insane lens test and what are the lenses that you guys put up

Brent Barbano 18:42
So for the spherical off the top of my head we had Oh, we had master primes that was kind of our control those are the one nonvintage just so you had a benchmark to compare to but we had a cookie pink rose canon k 35 is a super speeds these old Nikon still lenses we had like ours that were rehoused by GL optics. Carlos any prominent ours we threw in Lomo anamorphic for fun because it was kind of cool that like size up all the spiracle lenses the seven spherical lenses and then just have like the anamorphic aspect ratio which when you look at it, you're just immediately like drawn to it. So that was kind of that was kind of fun to have in there. And I'm drawing a blank if I'm missing one probably like

Alex Ferrari 19:31
Us like do you have a like

Brent Barbano 19:33
yeah, I said the like, is like us Nikon's Zeiss yeah but there's a eight sets of lenses which was which was super exciting and it kind of snowballed. We kind of just at first we were just, you know, coming up with an idea of how to just do a very basic lens test and that kind of became this check this giant three day. Yeah, man. It was it was amazing, but you know, but it was awesome credit. Just to see how many people came out for it, and and were willing to donate their time and their lenses and for the, you know, the sake for the sake of education, but that also set us up for the next time around, which is what we did a couple of weeks ago, which is the anamorphic lens test, which was even bigger two times as big

Alex Ferrari 20:18
To me, I cannot wait. And I'll make sure that the tribe knows about this when it comes out. I yeah, I'm a self diagnosed lens addict. And and I have a bad case as what I like to call gas gear acquisition syndrome. Oh, man, that sounds that sounds serious. It is. It's a serious condition. I'm working on it, talking to my doctors. It's pretty bad right now. It's getting really bad. Yeah, it's tough. It's a really expensive hobby. Oh, God, isn't it ever. But so. So that's how we met. And then I when I, when I started doing research, I found this company called share grid. And when I did some more research on shared grid, it was absolutely amazing. I was like, I can't believe I had not heard of this. So I wanted to bring you on the show to talk a little bit about share grid, how it came to be and all that stuff. So how did you get the idea? For sure grid? How did it come to life?

Brent Barbano 21:18
Well, there's a you know, I have two other co founders. And it's funny how we found each other, I'll tell you my, my perspective. But this was now three and a half years ago, which is scary to even say that I can't believe it was that long ago, but I was shooting a documentary up in San Francisco, about the sharing economy, which is share grid and Airbnb and Uber and all these peer to peer marketplaces that, you know, sell services and goods to, to other people, you know, the platform. And I was interviewing, I was shooting an interview with one of the co founders of Airbnb. And it just hit me that the and just to give you context of that time, three years ago, the sharing economy was catching on. But it wasn't what it is now. I mean, now there's that this business model for literally everything you could think of dog walking and babysitters, anything you'd ever need, you can just go get an app on your phone and order it via another peer. And I thought, oh my god, I at that time, I owned more gear than I do now. But I was like, I don't have a good platform to rent out my gear and all my friends never make money back on their investments. And it's hard to find gear at a good price. And it's readily available sometimes. And I thought, oh my god, this is we need this. We need this in LA. But I'm not I'm a dp I'm not a I don't know how to start a marketplace necessarily. started a website. I knew how to build my website. But that was on Squarespace. I mean, that's a little bit different. A little different. So I was so excited. And I came home after the documentary. And I was like working on ideas and writing down notes. And I built the landing page the way I wanted it to look, which made no sense, because that's not what you need to do first. Do

Alex Ferrari 23:10
The visual thing, right? Your vision board is your vision.

Brent Barbano 23:13
Yeah. Yeah, it's a low hanging fruit. And I so I did that. And then I one day was on Facebook. And this ad popped up. And I said sure grid, right. You're here to local filmmakers, within city insurance, or something like that. And I and my, my heart saw, and I was I was devastated because someone had beat me to it. And this was like maybe the best lesson in life that I ever learned. Because I gave up I stopped I I remember talking to my friend and I said, you know, that's it. Someone beat me to it looks like they got a beautiful website, they got a new landing page. They know what they're doing, I could see that they were in San Francisco. And I was like, Oh, that makes sense. That's, you know, that the tech capital of the world. I mean, that that's where they should be. These guys got to figure it out. Oh, well, I'll just go back to DPA. And I gave up and for about two weeks, I just was really sad and depressed and thought my idea was was stolen in a way from other someone else.

Alex Ferrari 24:13
Right, even though they had it before you did, right.

Brent Barbano 24:16
They had it before me. But then I one day, I just said you know what, I'm going to email them. Because they're in San Francisco. I'm here in LA I'm deeply immersed in this industry. They need to open in LA I know this industry in and out and know a lot of people here I think we could, you know, work together. So I emailed them and I said just that to kind of pitch myself. I said I had the same idea. I even sent them to the landing page, which looks horrible now when I look at it, but I said them like my my rendition of what I wanted it to look like and and they got back to me and we Skyped and and those are my now co founders and we joined forces and it made sense because, you know, they were the two brilliant people that have worked in product For a long time, especially on mobile apps, and so they understand ecommerce, they understand marketplaces, they understand transactions, you know, when it comes to transacting online and, and designing websites, which I don't know, shit about. So same time, they're not in that they're not in the film industry like I am. And so it was a perfect marriage and, and now now three and a half laters. You know, there's three of us, but we have a team of I think, I think we're up to 11 people now. And and we're growing, we're growing pretty quickly.

Alex Ferrari 25:33
That's awesome. And now, so explain to explain to everybody what share grid is.

Brent Barbano 25:39
Yeah. So share grid is I'm sorry, I didn't do a good job in the intro. But share grid is a peer to peer marketplace where filmmakers and creatives and photographers can rent gear to others with within instant insurance. We, you know, do verifications. And where you can you know, search your city to look for literally anything you would need, whether it be studio spaces, you know, cameras, lenses, lights, audio gear, anything that you would need for your production you can find independently on our website

Alex Ferrari 26:12
Is that is that so you see studio spaces You mean like actual like sound stages and things like that.

Brent Barbano 26:16
That's just but what we're even starting to get practical locations, yeah. offices, or houses if you want to rent if you want to rent a house for a shoot edit suites and we have a lot of color correcting and editing suites as well, which is pretty sweet.

Alex Ferrari 26:31
So that's awesome. So you're really growing it not just get you know, renting a lens. But now you're trying to create an entire ecosystem where anyone can rent anything, or borrow it not borrow but like rent anything that you need for a production. Yeah,

Brent Barbano 26:47
Yep. And we have we just checked the other day, we have over $240 million of inventory of gear. So we're,

Alex Ferrari 26:57
We've got a lot of stuff. And I'm assuming a big chunk of that's here in LA.

Brent Barbano 27:02
La La is our biggest market. But you know, New York is we're in five cities. We're in LA, New York City, Atlanta, San Francisco, Seattle. And we're opening in Chicago at the end of this month. And la Yeah, LA is definitely still the biggest market. But you know, New York and Atlanta are kicking butt there's a lot of production in both the cities and, and San Francisco and Seattle to it's pretty amazing. From 10 years ago, when I said I moved out here when it was to me at that time, it was just New York, LA and now I feel like as a filmmaker, you can move to any of these cities and they could make a pretty good living,

Alex Ferrari 27:38
and what other cities you guys planning to roll out to?

Brent Barbano 27:42
We don't have a set map just yet. But it's pretty obvious. You know, we have a lot of interest in cities. Yeah, Austin Austin's a big one. New Orleans is a big one Portland. You know, these all these cities have such a rich creative community. And they've had it they've had it for years. But we bit we have our our barometers of where to open up to is based on our signups we have a waitlist. So if you were Hong Kong and you signed up, we we track that we we we capture that information. And that helps us decide where the demand is and where we should go next. And so yeah, there's a lot of people in our waitlist from New Orleans and causton and Portland and such, even cities like Dallas and Houston, which you wouldn't think historically have as much of a creative industry as you know, let's say Austin does, but I mean, they're just such giant cities that there's just there's so much production still happening there.

Alex Ferrari 28:48
Don't forget Miami. I mean is a big one too. Yeah, absolutely. from my hometown. And yeah, no, my stop there for sure. So So can you explain to filmmakers what, oh, you know, how they could benefit from working or using share grid?

Brent Barbano 29:05
Yeah, so as a renter, if you're if you have a production, what's awesome about share grid is that our prices are are typically cheaper than a, you know, your traditional rental house. Because our owners are independent, they don't have the overhead as a rental house, they're just sometimes operating out of their house or their garage or they have a small setup. So prices are 30 to 50%. Lower than then what you normally get at a rental house, which is obviously huge. If you're on a budget, you're doing a shoe and you do want that red camera for whatever reason, or an elective. You can afford it which is which is great. But our also our inventory is amazing. Like we talked about earlier, the the the amount of inventory that we have, you can search based on a map to you can look around you what's closest to you. That that's incredible. The fact that I you know, I live in Pasadena, which is On the outskirts of LA, and I can search basis and pass the data and find, you know, a bunch of cinema cameras and lenses near me. So I don't have to travel across city across town in traffic to pick up whatever they want. So you know, so yeah, that those are, you know, price and inventory are, are huge. I would also say availability is a biggie, because, you know, brick and mortar places are open nine to five, they're not open on weekends. We're open, technically 24, seven, you can rent from someone on a Saturday or a Sunday, or you can return on a Saturday or Sunday, whatever works for you and the other party. That's fine.

Alex Ferrari 30:38
We'll be right back after a word from our sponsor. And now back to the show.

Brent Barbano 30:49
So I think that that's a huge benefit for the community. But also, I would say, one of the biggest recipes to our secret sauce would be our insurance. So

Alex Ferrari 31:02
How does that how does that because that's the that's the big thing, man, how the heck does that work for you guys? No,

Brent Barbano 31:08
it's a biggie. So, you know, rewind to the interest story I was telling you, when my co founders and I joined forces. You know, we asked our community, we had a bunch of signups at the time, and we hadn't built anything. And it was a beautiful model. I mean, it worked on me, right, because my co founders built this landing page ran Faiz basic, basic, basic Facebook ads to see if the idea was even viable. And I responded, of course. And within like, a couple weeks, I had like over 3000 signups, and we thought, Oh, my God, well, I guess we need to build this thing. People actually want this, this community, but the biggest need that everyone wanted, it wasn't price. It wasn't just availability, it was insurance. It was how are you going to secure and make sure that my gear is covered that I'm covered? And, and so we knew that we couldn't just open a community without that. So we call insurance companies left and right. All laughed at us, man. I mean, it was worse.

Alex Ferrari 32:12
It makes excellent sense.

Brent Barbano 32:15
I mean, if you what's crazy is if you go to insurance company websites, now they still their websites, this still have a fax number. I mean, that to me boggles my mind that faxing is still an option, I guess, I guess it needs to be put. We call the number of the top rental house rental, I'm sorry, insurance companies in the country and pitch the idea, they just thought no, there's no way we can automate insurance. That was the big thing is we didn't we wanted to get rid of paper, we wanted to stop having to print and scan and, and have a 24 hour 48 hour waiting period to get a policy 2000 and that point 2014 2015 we thought this needs to change. And so we at the 11th hour, I actually found at those insurance, which is higher now insurance partner who was also in Pasadena, California, and I talked to Kat the founder and I pitched the idea and, and she loved it, she thought that, you know, aligned perfectly with what they're doing. And at that point, they had already had an automated system on their website. But the key was get convincing them to build this brand new product with us. And basically have a the first ever online platform where you can buy insurance instantly, up to $750,000. So we we it was it was actually a tough business decision because we were ready to open and we delayed everything by at least six months to just go in and build this thing. And I know way more about insurance than I ever thought I would want to know. But it was an important decision because we stopped what we were doing. We tested we refined we retested and we you know finally built this platform so now when you go and share crud you can buy a policy up to $750,000 within minutes you can buy so is it is

Alex Ferrari 34:05
Is the renter who's buying it or the rentee?

Brent Barbano 34:09
Well both so as a renter, you have the option to buy a short term or annual policy but the cool thing about annual insurance is that there's it's also becomes an owner's policy. So you can buy an insurance policy that helps you to rent from other people. But there's also the option on there to insure your own equipment for your own productions or when it's in your house, whatever. So it's kind of a manual assurance is definitely the best bang for your buck. But it definitely applies to both to both parties. But I'm share grid we don't allow a transaction without some form of coverage. So that means the renter needs to I guess in your case it would be the rentee but the person with the with the shoot that needs the gear the renter has to either buy our short term or short term or annual policy on our website instantly or They can provide their own third party we recognize a lot of productions have their own insurance, that's totally fine. We manually verify it, we call the insurance company and verify that the policy is active and it's valid, and it's correct. And then use it for that amount. Or for certain items that are, you know, $20,000 replacement value or unless they are they're allowed to use our damage waiver and damage waiver pro damage waiver and theft program, which isn't insurance, it's just in the event of damage or theft. But it's also a nice and more economic option for for filmmakers that maybe don't want to fork over a couple $100 or more for short term insurance, they can just buy a damage waiver for you know, a five D or DSLR package or whatnot.

Alex Ferrari 35:49
So that and that's something you could buy the renter goodbye or like the person renting the gear could buy it instantly as they're renting. So like let's say I have a an Ursa mini package, which you know, replacement value with everything not including lenses is 10 grand, let's say that would fall into the damage waiver such a situation. So as a renter as the owner, do I tell the rent team, like if you want to own the if you want to rent this, I don't have insurance for it. So you have to get a damage waiver and include that in the you know the checkout.

Brent Barbano 36:23
Why as an owner, you don't even have to tell them every person, every renter, so I'm sorry, I say renter and owner. So every renter has to provide some kind of coverage, you cannot rent on shared, right, unless you purchase some form of coverage or provide proof of coverage. Even if I had

Alex Ferrari 36:40
Even as the owner, if I have it doesn't matter. They have rights.

Brent Barbano 36:44
Yeah, as as an owner is never an insurance license insurance person. So I can't give advice. But as an owner, it is never smart to use your own insurance, you know, you get in a car accident, who's that whoever's at fault, I mean that that insurance work. So if you're renting out your equipment to someone else, that renter needs to provide insurance for you, your insurance is kind of your last line of defense. But in this case, we we never expose the owners insurance for a transaction. It's always up to the renter to provide coverage. So

Alex Ferrari 37:17
Then basically, they'll share goods and I've been around for three and a half years. Generally speaking, I'm not going to ask for specific details, but our numbers, but generally speaking, obviously, it's going fairly well. So there is it's not a very big percentage of lost or damaged equipment, because it's not like not like when you rent from a from a rental house, as they say on the set. It's a rental Don't be gentle.

Brent Barbano 37:45
No, we, we were actually very proud of this, we we only have some form of claim, point 02 percent of the time. So most obviously most of our rentals go without any issue. And and that's something we're very proud of. And a lot of there's a couple reasons why I mean, one of which is we've really grabbed a an amazing professional community here. I mean, the filmmakers and photographers and artists in our community are top notch. And it shows people that are renting gear from other professionals are professionals and they take really good care of the gear. That's not to say we don't have film students, we don't have you know, younger filmmakers that are just learning things. Of course, we have, we welcome them as well. But we have a lot of professionals and and also, I think there's something to be said about when you meet a person face to face and and you go over the gear with them, you you you treat it as if it's your own, you want to take good care of that person, vintage lenses or that person's camera, as opposed to just renting from a giant corporation or company. When there's a face to that equipment, I think naturally as a renter, you want to take better care of it.

Alex Ferrari 39:00
Now as a as a owner, do you set the price or does circuit set the price patels

Brent Barbano 39:06
Owner sets a price where we've been very adamant about not controlling pricing, which you know, comes with it's it's good and it's bad. But as an owner, you you have the right to set your own price.

Alex Ferrari 39:20
As ridiculous as it might be

Brent Barbano 39:22
As a certain you know, prices. We have set thresholds that that if you price too low, you will know that you know not being best match and and best matches the searching category that helps people find gear that best matches their needs. And if you price lower than a certain threshold, you will be revoked from that search. I mean, there's a couple things that we do to discourage people from pricing too low. But that being said, it's a free market. It's an open market. We don't want to manipulate we don't want to control people's pricing too much and yeah, as an owner, you So you want and we have a recommendation tool when you list a new item you can we recommend based on the market what you what you want to what you can price it at.

Alex Ferrari 40:09
So basically filmmakers, an independent filmmaker, now could have access to a high end camera with some high end glass that might cost up to $100,000. But on a budget, if they're shooting on a week or two weeks or something like that, they can make a deal and get that access much easier than if they would go to a rental hostel trying to rent an airy many or, or read epic or dragon with some super speeds, prime. It's gonna cost you an arm and a leg plus you need to get this kind of weird, you know, not weird insurance, but like full blown coverage and all this kind of stuff, as opposed to going through shark raid where you have, it's just it seems easier.

Brent Barbano 40:54
Yeah, it's actually it's a lot easier. It's it's really fast. It's really intuitive. We have a cart actually, you know, just like, you're on Amazon and you checkout with a cart, we're building a cart, which makes it even quicker. That's going to be coming out soon. So yeah, I invite you and everyone to go on the website. It's really fun. You can search for every anything you want, add it to your cart eventually and, and check out within, I mean, literally within minutes. But But I also want to point out that we do have rental houses on our website, and I don't want to talk, talk poorly about rental houses, I think they're incredible. They provide an amazing value as well. It's just a different type of value. And and so we have rental houses on our website, and we welcome them. It's just that we have typically lower prices than then because our owners don't have the same overhead. But if you want that rental house experience and you want a prep tech and a prep floor and and even more amazing inventory, a one stop shop experience, you can get that on share grid, you can find a rental house on share grid as

Alex Ferrari 41:56
Well. Very interesting. Now, there's also another benefit to using share grid networking. Can you talk a little bit about that? Yes.

Brent Barbano 42:05
Yeah, this is actually what excites me honestly the most about it. And we haven't even really built the platform to you know, encourage it too much or automate the networking aspect in terms of finding jobs. But to tell you a very quick story, I was shooting these testimonial videos, but two years ago, where I was interviewing share code members about why they like it, and how they you know how much they enjoy using share grid. And I scheduled independently from everyone I scheduled for different owners and renters on at a specific time within like half an hour of each other. And I was done interviewing one of them. He and I came out of the room in a waiting room was another owner and he they knew each other and I was like oh my god, this is amazing. How do they How do you guys know each other? Oh, he rented from me last week? And oh, wow, cool. And then they said yeah, I'm gonna see it to shoot next week. Yep. And so they're working on a project. And then five minutes later in comes another owner from the door and now go mark, and they all know each other. And it was just like, that was my first realization that we are building this insane community. And those three owners knew each other just because of share grid. And every time I talked to someone I hear all the time that they're collaborating with someone that they met on shared grid, and they hired someone because they met unshare grid. And to me that that's, that makes me the happiest is to is to connect people. And you know, we're looking at ways to to, you know, build up features that really promote that. We know that you know, hiring is huge. We know that people you know your crew is your shoot is as good as your crew. And we know that's really important. But also just collaborating and talking and debating and conversing about things is really important as well. So we we want to encourage discussion and we want to encourage connecting in every way possible.

Alex Ferrari 44:03
Now what some of the top gear that rents on share grid out of curiosity.

Brent Barbano 44:07
Yeah, we actually I actually did this, this crazy video, the end of last year about the top 10 items rented on share grid for 2016 and it's on our YouTube page, but the it varies. Read epic is obviously rapid dragon was I think, a third most rented item tied for one and two though I gave the edge to the ronin but the time for one or two is basically the DJI Ronin and Sony A seven s two. Those two items were are just constantly being rented. I mean, it's only a seven s two is just an incredible camera especially in low light and it's it's very inexpensive, and the ronin is great. I mean it's you know, great for music videos. It's great for you know that steadycam esque type look but it's fairly easy to learn. But other than that Alexa minis are up there, c 300. Mark one and Mark twos are big c one hundreds are, I think in the top 10 of last year, and DSLR, glass, you know, Canon 70 to 224 to seven days. I mean, those go out daily, because they're versatile. They're they, they're used an indie, low budget cinema projects, but they're also used for photography. So yeah, they're great.

Alex Ferrari 45:29
And so can you tell me what advice you would give to a filmmaker just starting out in the business?

Brent Barbano 45:36
Oh, man, um, I would say, there's so much to talk about. But I would say the number one thing is to, is to shoot and to create and to, you know, find the time that you can to make to make projects, it's really easy to find excuses, to not shoot and to not do stuff. And, and that's, that's all fine. And I think starting out too, is, especially if you're a production assistant, you have no life you're working, you know, 1415 hour days, you're driving around, you're exhausted, you have to find some time carve out some hours in the weekend, and just shoot and make stuff. And even if it's crappy, if it looks terrible, who cares? No one has to see it. But that's how you're going to learn, you're not going to learn by just reading blogs or, or watching videos or talking or even film school. I mean, film school only takes you so far, you need to get out, get your hands on gear, collaborate with others, and shoot and shoot and shoot and shoot. And that's the only way you're going to refine your craft and also figure out what you really love to do. And then at the same time, you're building up your, your reel, you know, I spent three, four years, my first four years out here in LA working with my friends from college, and we just were shooting our own stuff. And we were some of it was really bad. And I'll never show anyone, some of it. Some of it was great. And some of it went into my demo reel. And it got me more work. And it also taught me you know how to work with certain equipment and certain certain lighting scenarios. That's huge. And I think back then, 10 years ago, the best cameras I had was like, a Sony x one or an hv x 200. I mean, these cameras. Yeah, I mean, those cameras were the best I could get. Now you can buy a DSLR and get some, you know, DSLR glass. And if you do it right, if you light it right and put it in the right stereo, you can get some gorgeous looking stuff. There's literally no excuse, in my opinion, to not shoot and create your own stuff. You've got YouTube, you've got Vimeo, you've got share grades, you've got all these tools at your disposal. It's really easy to come up with excuses not to like it was for me to not pursue sheer grit, it was really easy to get it. But at the end of the day, there's 15,000 other people in line ready to take your spot. And so if you want to be competitive and you want to get that edge you got to create you got to get out there and make stuff.

Alex Ferrari 48:11
You said the HP x 200 I have to give a shout out to the dv x 100 day.

Brent Barbano 48:16
Yeah, dv x one 100 was the camera I shot my senior thesis on so I went to film school. And it was still very much a film school and it cost like four grand to buy film to buy 16 Super six. Yeah. And I was like, This is ridiculous. I knew my senior thesis wasn't going to be anything groundbreaking. It wasn't going to get me a job. And I thought and I've already shot on film a lot for that, that. That major and I just said I'm just gonna just shoot this in the dv x It was 24 p it looked great at the time, even though it was standard definition. And I told my professors and they were really mad at me and I said I'm sorry, I saved me money so that I can you know, make a career after this. I'm going to shoot on digital. And I did and looked looked okay.

Alex Ferrari 49:04
Standard def standard def 24 p

Brent Barbano 49:07
Hey, yeah, man, but it was fine. And I still I still I still love that camera for you for what it did for my career.

Alex Ferrari 49:14
That camera had a Leica lens on it. Oh, yeah, it did, didn't it? It had a Leica lens on it. I remember. And that led that camera man I shot while I shot my first short film with it that went on to do good stuff for me and it. I loved that little camera man. I loved it. It was a workhorse. And it was it was the first thing I sold when I got out here. Some guy some guy wanted to buy it. I'm like you sure and I sold it for like 1000 bucks. I was like oh yeah, dude, they get a that's a good that's a good salary. He's like I want to start shooting short films. I'm like you do what you got to do, brother man go Yeah, I got I got out. I got out quick. Oh my god. So what is the lesson that took you too long? To learn whether in life or in the film business, oh, wow, deep, deep questions. That's a very good one.

Brent Barbano 50:10
I mean, there's again, there's so many, but the one that comes to mind right now is to, I would say not compare yourself to your other peers. It's really, it's really easy to compare yourself to other friends that came out of film school at the same time you did and had the same exact opportunities that you did. And they're maybe a little bit ahead of you. In some sense. That is such a toxic way of thinking. It's really it's really detrimental. I think for for men. I mean, I think anyone especially just creatives, filmmakers, actors, actresses, anyone. You just can't think like that you got to stay focused on you and your own path. Because the truth of the matter is, you could be the same age, the same film school come and move out to LA in the exact same time startup exact same job. It's still not apples to apples, there's just so there's so many discrepancies in differences. And if your buddy got an opportunity, because he just ran into someone at a coffee shop. Well, that's, that's because that's what happened to them. That didn't happen to you, you weren't there. And you just can't compare yourself. It's just going to be distracting. And so that that took a while for me to kind of not compare myself and get competitive, and just stay focused on me and my path and my dreams. Which sounds so cheesy, but it's

Alex Ferrari 51:32
True. No, that's absolutely true. I mean, you could you could look at Robert Rodriguez, many filmmakers just compare themselves to Robert Rodriguez. And his his thing or how many people you know, Spielberg was comparing himself to, to Orson Welles. And he failed. Because, yeah, Orson made his movie at 23. And yeah, and he made jaws at 27. That's, that's the

Brent Barbano 51:54
Other thing is the age thing. That's the worst is like, especially now that I'm 30 I'm about to be 32 in a couple weeks and Shut up.

Alex Ferrari 52:01
Shut up. Yeah. You're a bit younger than I am, sir. All right. Well,

Brent Barbano 52:07
You may you make me feel good, because I, you know, I go on Facebook, and I see friends and buddies that are 2725. And they're shooting amazing stuff. And they're shooting with Disney and they're shooting with these incredible clients. And I'm just like, oh, man, what did I do wrong? And but Dude, I have to stop myself and say I did nothing wrong. I'm doing everything right. And kudos. And more importantly, kudos to them. They're kicking butt and that's that's awesome. And I'm proud to call them my friend or my colleague,

Alex Ferrari 52:34
You know, I your age. I was shooting with the dv x 100 day in a steaming bathroom. Steaming basement in West Palm Beach, Florida shooting a short film. Oh, man, and I was shooting it with a dv x 100. And I it I was so far from Hollywood. I can't even explain to you. Yeah, I was 10 years, at least at least three or four years away before I finally moved out. I tell you, man, I look at look, I'm 42 bout to be 43 and I've been in the business for 20 years, and I've seen a lot of shit. And man, you know, I meet these 1819 year olds like Yeah, man, I just shot my sixth feature. I'm like, shut the fuck yeah. It's so not but but that's but that's what, that's what they have. That's what they haven't. I mean, if I would have been 18 in today's world, that'd be doing the same thing. Because that the you know it can you imagine what Hitchcock would have done? A young Hitchcock would have done or a young student olbrich would have done with this kind of technology and this kind of access you know, it's just it is you are on the path that you were supposed to be on at the time you were supposed to be on it and all of us always look back and go oh, wouldn't have been great to be in the 70s making films with you know, Scorsese and spielberger Wouldn't it have been great Huh, I know it was super It was super hard but like if you were one of those guys it was awesome you know to get and then they were looking back like man wouldn't have been a cool to make films in the 50s like john Ford, and you know, say like, all look and then the 15th guys are like ah, Orson, you know, it's always the same man, you know, guys now looking back in the 90s, like, oh man, Tarantino and Kevin Smith and Linkletter and all those guys in the 90s. Wow. But now is where we got to focus our energy on. Yeah, exactly,

Brent Barbano 54:33
Exactly. It comes, comes back to what I was saying to I mean, this is the proof of it with how many how successful filmmakers are at a young age. I mean, you have no excuse now they're taking advantage of the technology and social media channels and distribution. Distribution. Yeah, the the accessibility to resources is, is just infinitely better than it was even five years ago. And so these young you know, Scorsese. protegees are these young filmmakers that are just kicking butt and early 20s in their early 20s in minutes, this is why they're doing it. They're, they're taking advantage. So I think don't compare yourself don't get hung up. But at the same time, you do need to have a little bit maybe 10% of the anks a little, a little bit of that, like competitive, a little bit of competitive edge that kind of keeps you going, keeps you motivated. I call it you know, there's a cheesy millennial term FOMO fear of missing out, but it's true, like when I'm online. I don't get mad or upset when I see other filmmakers doing awesome things. I'm happy for them. But then I'm like, goddamn, I'm gonna go do that. Now. I want to go shoot. And that's, that's what you need. You need that little bit of push now to you know, make make your own. Carve out your own your own niche.

Alex Ferrari 55:48
Yeah. And I used to be that I used to be that guy too. When I was younger, you know, you go on, you're like, oh, man, how did he get a feature? Why the hell they give them the money? Yeah, can I do that? Like if I would have gotten that you didn't you get all that you get caught up in that toxic mentality. That and it hurts you hurt me for many, many years till I finally broke free of that. And I just said screw it. I'm just gonna be me.

Brent Barbano 56:09
Yeah, you got to harness energy and just being positive. Yeah, he don't focus on the path. Just use it to motivate you to do your own stuff that that's all you can do.

Alex Ferrari 56:18
And last question, three of your favorite films of all time. Oh, wow.

Brent Barbano 56:23
Well, any of my friends listening are laughing because they know that I'm obsessed with Jurassic Park.

Alex Ferrari 56:29
And it's not even for it. Because how old were you when it came out? I was. Yeah, I was. I was I was 18. I was in high school. So yeah, that's a completely different perspective. It's kind of like when I saw Empire, or reject the Jedi that's like, oh my god that

Brent Barbano 56:50
This was that this was that turning point for me. Because at that point, I had only seen Disney cartoons and shit really, really sugary movies that are really saved and, and this movie scared the crap out of me and

Alex Ferrari 57:01
I was can be scary. Absolutely.

Brent Barbano 57:03
It still is like my palms get sweaty at certain scenes when I even though I've watched the movie like 1000 times. But it was so real as the first time I watched a movie that was like, wow, these dinosaurs are real. They're these kids are gonna get killed. This is horrible. But I kept when it was in theaters, I kept going back I brought my aunt I took my dad, I went back and saw it like, probably eight times in the theaters until it came out. And then of course, I bought it on VHS. But, um, but yeah, that movie, not even first technical achievements. But just because of like it, you know, was the most real movie I had seen at the time. That's what really sparked my interest in cinema. And then after that, I would I mean, Godfather Part one is just, it's just a perfect, you can get a movie, it's just it holds

Alex Ferrari 57:52
Take the cannoli leave the gun.

Brent Barbano 57:56
You know, I am Italian as well. So there's just that aspect that I just showed me how I love just all those references in the movie. Um, so yeah, the Godfather Part One, got a third one. It third one's probably like a 10 way tie. But, uh, the first movie that comes to mind that I, I love a lot is sideways. Which is, which is interesting, because not even as cinematography, I mean, it's beautifully shot, but it's not like a godfather or anything like that. But I think it's just gorgeous in its own way visually. it sideways I love because of the way it was, you know, written and storytelling. And that's what really sparked my interest into how filmmaking is only as good as its script. I mean, the script in that movie is just brilliant. And the acting is fun. And that that really that movie just stays with me. It's probably also fresh in my mind because my girlfriend and I went up to one country last month. And so all I could think about was sideways the whole time when I was up there in my mind, but

Alex Ferrari 58:59
Did you take the sideways tour? Did you think as always,

Brent Barbano 59:02
I didn't we went to some of the wineries that were there and talk to some of the workers and we talked about the movie but now we didn't do the sideways tour and

Alex Ferrari 59:11
So since you're such a big Jurassic Park fan I've got a slight bit of trivia for you. I was at at a an event with Dean Conde. And they for everybody listening being Conde was a cinematographer of Jurassic Park as well as Back to the Future Escape from New York Halloween. I mean, he's been around and someone asked him in the audience, what was the best scene you've ever lit? The best, the best. He's the one he's the proud of stuff of all the words. And he said he said the Raptor scene in the kitchen. Okay, okay, because it was so difficult. You've got shiny objects everywhere. CGI. To CG quote unquote CG Raptors that no one knew if that would work, right. And he was the one that came up with the idea of the pots falling off the top. Because he, yeah, he's like, why don't you have them fall off? So when the CG guys hit it, it looks like it's more real. And Steven said, Stevens like, not a bad idea to go. Thank you, Steven.

Brent Barbano 1:00:23
That's awesome. Yeah, that that when I mentioned earlier about my palms getting sweaty and certain scenes that scene is at all why it's still Hey, dude. Man.

Alex Ferrari 1:00:35
It's like someone who watched The Exorcist when they were like, 10 I mean, no matter how old you are no magic behind the scenes you watch. It's the freaks you the hell out. It's that vulnerability that

Brent Barbano 1:00:47
There's these little kids nearby to get eaten by these dinosaurs. And when you're that age, and you're watching I can I could be in there. So yeah, that that seems brilliant. Yeah, that movie is awesome. I'm probably gonna go watch Jurassic Park now.

Alex Ferrari 1:01:02
So where where can people find you and more about your good?

Brent Barbano 1:01:07
Yeah, so just go to our website, www dot share grid comm you can sign up right then and there. If we're in your one of the six cities. Or you know, we also have a blog blog that share good calm where we're churning out content weekly. We have amazing articles. We've got an amazing set of writers now. In our YouTube page, just google share grin on YouTube. And you'll you'll find our page and we're doing videos almost weekly now that give a lot of education. It's for me, personally, I have my own website, Brent barbado. calm. And yeah, I'm on my cinematographer. But I do focus a lot of energy and share grid nowadays. But now you can see some of my work on the website.

Alex Ferrari 1:01:53
Very cool. I'll put all those links in the show notes guy. So man, Brent, thank you so much for taking the time to talk to us, man.

Brent Barbano 1:01:59
Thanks for having me. It was fun. I appreciate it.

Alex Ferrari 1:02:02
So you guys see there is a way to make money with that gear just sitting around in your closet that you paid all so much money for all those years ago. So if you got some old lenses, you got some current cameras that are not being used, lights, whatever, hey, this is a good way to make a little extra chatter on the side guys. So I hope this helps you guys out a lot and hopes to get a little bit more money into your pocket and helps you along your creative and filmmaking journey. Because a little extra chatter in the pocket is never not wanted. So hope that helps you guys, don't forget to head over to free film book calm that's free film book calm and download your free filmmaking, or screenwriting audiobook from audible and today's show notes are at indie film hustle.com forward slash 169 with links to everything we talked about in this episode, and as always, keep that hustle going keep that dream alive and I'll talk to you soon.

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IFH 164: Vintage Lenses for Indie Filmmakers MasterClass w/ Alan Besedin

Right-click here to download the MP3

One of the main goals of Indie Film Hustle is to give real-world knowledge and resources to indie filmmakers so they can make a living doing what they love. Film gear is a big part of that equation. I always am on the lookout for the best bang for the buck when it comes to film gear.

I recently began to dip my toes into the world of vintage lenses. Vintage lenses are exactly that, vintage. You may be asking

“Alex, why would I buy a 50-year-old lens that has color redition issues or is soft on the corners when the lenses of today are perfect, clean and more advanced?”

The main reason I’ve fallen in love with vintage lenses is exactly for that reason, they are not perfect. Years ago lenses were made by hand. Each lens had its own personality. Many of them have beautiful mistakes that made them stand out.

Case in point Stanley Kubrick. If you watch A Clockwork Orange you’ll notice a wide shot as the doorbell rings about 20min into the film. The crazy wide shot was filmed with a Kinoptik 9.8 F2.3. The lens is far from perfect but it has character. Kubrick was more focused on achieving an interesting shot rather than a perfect one. This coming from a legendary perfectionist.

Kubrick lenses collection was made up of most vintage lenses. He would buy 10 copies of the same lenses, test them all and pick the best of the bunch and return the rest.

Using vintage lenses can also take the “digital bite” off of modern-day camera sensors. The best thing about getting into vintage glass is the cost. You can get a beautiful “nifty 50mm” for between $20-$80. They’re literally thousands of lenses you can choose from, each one special in its own way.  Vintage lenses can truly give your film a unique look and make you stand out from the crowd.

Today’s guest Alan Besedin has been running in the filmmaking trenches for years and runs my go-to resource for vintages lenses VintageLensesforVideo.com. I’ve watched every video and read every article on the site. It’s a wealth of info.

Also please support Alan’s amazing work by donating, even a dollar, to his Patreon. (www.patreon.com/VintageLensesForVideo)

So enjoy my conversation with Alan Besedin from VintageLensesforVideo.com.

Alex Ferrari 1:49
Now today's guest runs one of the best sites I've seen for vintage lenses for video, it's actually called vintagelensesforvideo.com. And the man who runs it is Alan Besedin and he's been doing this for probably three, four or five years now, I think. And he's been going deep into vintage lenses, I've scoured his site, and I've watched every video he's put out, read every article, and it's a great place to get your feet wet. If you're interested in looking for vintage lenses, at a good price, you can see what they look like you can see what they look like on a on a Panasonic jif gh four on a Sony Blackmagic he does multiple tests with multiple different cameras, and what the good things are, or the bad things are is very honest about it. And you know, the kind of adapters you need to get and so on. So it's really a great resource. And I want to basically have him on the show and just pick his brain about all the experience he has with vintage lenses and what what he does, he is a professional videographer and photographer and he's he's taking these guys out in the field and really put them through the basis. So this interview lasts almost two hours. I geeked out a bit in this interview. So if you are into lenses and getting the best bang for your buck, this is honestly a masterclass in vintage lenses and what you need to get you can get into I mean, seriously, I've got some lenses I pay 4050 bucks for when I throw them onto the Ursa mini on the Blackmagic on my mouth drops on the floor. I'm like, Are you kidding me? They look great, but we're gonna get into the pluses and minuses of some of these lenses in the interview. So without any further ado, here is my interview with Alan Besedin from vintagelensesforfilm.com. I'd like to welcome to the show Alan besetting How you doing, brother?

Alan Besedin 6:50
I'm doing great. Thanks for having me on your show.

Alex Ferrari 6:52
Oh, man, thank you so much for being on the show. I am a huge fan of what you're doing over vintage lenses for video. And it is your fault that I am now addicted to vintage lenses. And I'm like, Well, why don't I just buy this one? And let's try it on this camera on this. Will it work on an Ursa mini? Why not? Let's give it a shot. It started it starts getting it starts getting out of control. And it has been I've now my addiction has gone to plus 30 in less than a month.

Alan Besedin 7:25
Yeah. That's exactly what happened to me. And you are not the first person who got into this kind of addiction. Like you said, it's so easy, because one of the reasons innocence for gate is the affordability. And it's so easy to get addicted just because you can afford them,

Alex Ferrari 7:46
Right! It's like oh, it's just 50 bucks. Oh, it's just 30 bucks. Oh, you know, and then when you're getting and when you're getting really Froggy. It's like oh 100 150 bucks.

Alan Besedin 7:57
And then you see you see like a lens kit, like a camera kit. Someone said on eBay. They're all camera Keith and they have like five lenses in there. Oh, that's not 100

Alex Ferrari 8:10
Well, the reason I wanted to have you on the show is not only because of, you know your knowledge of vintage lenses and stuff, but I really wanted to kind of show filmmakers that you don't need to buy super expensive gear to to get a good image especially lenses and lenses are more expensive mo a lot of the time than the cameras most of the times are more expensive, even to get a decent prime set is sometimes much more expensive than the actual camera you're going to be using it on. So I know that that kind of scares off a lot of filmmakers but when this kind of opened up my eyes I was like wow, you can you can get good image you can get a really good clean image and also you can get some very unique images as well depending on what you're going for so so before we get started, how did you get how did you start vintage lenses for video comm

Alan Besedin 9:02
Okay, so I think back in 2009 when canon five D Mark two came out. That was my first transition into video from photography. Up to that point, I was never really inspired by what I was able to film with affordable cameras. So as soon as I got into the video side I kind of started exploring the options just because like I say, while modern lenses even like Canon EF glass can be really expensive. And and I was mostly using you know the the standard zoom that everyone did like the Canon EF 24 to 105 for most of my work, and it was okay. It's still a good lens, but it's not particularly inspired wire in. Right so good word to use. And I felt, you know that the focus ring wasn't really pleasant to use, they do. And same with other Canon EF lenses that the autofocus in is great, and they just didn't care about making the manual focusing features on those lenses, just because no one will really use them. And just by chance, I got hold of two very cheap vintage lenses. And as soon as I try them for the first time I was hooked, the boxing rings were smooth, long, focused rows, you know, like manual aperture adjustment, which on, some of them is already clicked or easily to clickable. Build quality. For example, I once broke a Canon EF 51.4 from just the light knock, the very light knock at just just snapped the connection of where motor connects to the focusing or whatever. Just probably just a small plastic bar just broke and that's it.

Alex Ferrari 11:18
And how much is it? How much how much is that lens? New?

Alan Besedin 11:22
The Canon the F 51.4. Yeah, about three $350 maybe a bit more. Okay. And Canon FD so the old version of Canon lenses 51.4 is about $50. So you see how what difference you're looking at in price

Alex Ferrari 11:42
And the quality and the quality is is

Alan Besedin 11:45
And the build quality is just completely different. So again, I just I was looking at those lenses that paid 10 $20 for and they were fully metal amazing focus rings interested in image and actually pretty good optical quality as well. Obviously, with vintage lenses, most of the time optical quality is not not the main factor why you choose them, especially with the cheap ones because obviously modern lenses are perfect. They are computer designed and everything super precise. But if you spend a little bit more, there are still vintage lenses out there that can outperform modern lens in terms of optical quality and also have addition of that character. You know the kind of look that a lot of people desire.

Alex Ferrari 12:44
What is it so can you can you give me an example of a lens that, that you that you you bought a vintage lens that optically competed or surpassed a modern version of itself?

Alan Besedin 12:57
Well, the easiest example is back when I still had access to the Canon EF 51.4. fairly popular Canon lens for photographers and video people who use Canon cameras. I tested that against a much cheaper nicor 51.4 The Nico Yeah, yeah. olympos 51.4 there was a test that you can find on my website.

Alex Ferrari 13:25
Sure, man. Minolta two is also another good one.

Alan Besedin 13:28
Oh, amazing. Yeah. And, and Canon AV as well. But at the time, I still had my Canon five D Mark two camera, so I wasn't able to get into as many lenses as I can. Now. And even then nicor outperformed the more than canon in terms of sharpness, wide open right away. And it was very easy example. Obviously, as years went, and I kept discovering more and more lenses. And lately, looking into Zeiss contact lenses. I discovered all this other amazing lenses that can outperform more than equivalent, or at least more than lenses that cost as much. So for example, you can either buy a cheap, modern prime, or for that money, you can buy a fairly high end car call size contacts, Brian, that back in the day would have cost $2,000 or something like that. And now you can buy for 200.

Alex Ferrari 14:41
Right. So as opposed to buying a row as opposed to buying a rokinon for 300 bucks. Cinema lens you can buy it

Alan Besedin 14:49
And you look at the forums and there were a few places where I've seen that be the question being asked not just on my groups, but in like filmmaker forums and Stuff like that. And people just ask everyone else. Should I buy a rokinon? Or like a Zeiss contacts? vintage lens? And each person just, you know just says size? Because it's they're well known good size? Amazingly, yeah. All right. Well, I have nothing against working on I had one of them when they first when the first one came out the 35 millimeter Yeah, loved it. For the money back then it had all these amazing things like, you know, this again, smooth focusing ring and Apogee Jasmine is great performance. I have absolutely nothing against modern lenses, especially the ones that are kinda designed for video side.

Alex Ferrari 15:49
The cinema like the cinema series, I have a full set of rokinon Cinema series. And they're fine. They're great. But when you compare them to add more

Alan Besedin 15:57
Money, I would have that full set 100% is just that. I can't afford every single lens I want.

Alex Ferrari 16:06
Ohh my friend, you and me both.

Alan Besedin 16:10
Yeah, so it obviously it's the right lens for the right job. If you have access to many lenses to choose from, you will not always choose the vintage lens. There are things there are jobs, that project where modern lens will be better. They give ultra clean footage. They are ultra sharp. So something like be effects, you know, yes. stuff, we need super high contrast, super clean image because you will be adding all of that impulse,

Alex Ferrari 16:43
A sci fi show like I just did a sci fi show. And I was I shot it with the sigma, the Sigma zooms the new sigma cinemas. Yes. They're gorgeous. And but they're perfect. And I would have never in a million years attempted to shoot a show like this with with vintage glass.

Alan Besedin 17:00
It just didn't make sense. It didn't make sense. Yeah, try add in any additional elements today footage already has massive flats on it, it's impossible. You have to get a clean image and then add all of that and post. But if project is something where it's narrative, and unnatural music video or some creative film, where you know you will not be adding any extra elements in post, but you wanted to have character you want to have. So then, for me, you can't beat a good vintage lens because nothing beats in camera flares in camera characteristics like little artifact, little imperfections that give it that little bit of magic, which takes you away from the reality.

Alex Ferrari 17:51
Absolutely. Now let me ask you what, you mentioned a few of the benefits of buying a vintage glass. But can you go over another long, long throw is really good D clicked aperture a lot of times the look what else other in price? I mean, we have so much for one of the other lists. What do you think

Alan Besedin 18:11
So to recap, the main reasons I think, affordability character, build quality and usability. And to break that down a little bit. Vintage lenses again, are super cheap. Not all of them but there are plenty there's lots to choose from that are very cheap, you can buy a mini set for $100 like let's say maybe 28 millimeter 50 millimeter, maybe 145 millimeter something to start with. And you can start shooting getting great images. Obviously as you discover your lenses or you have bit more budget you can spend 1000s if you want or if you get into being the senior lenses then you know the the prices are just absolutely crazy because they how popular they are nowadays. But the point is that you can start at the very low end and get great cinematic images because you always want to choose primes if you can for you know like cinema. Cinema purposes will generally outperform zooms unless they are more than zooms obviously like you mentioned sigma zooms they're amazing. Engineer engineer. Oh, yeah.

Alex Ferrari 19:28
Even even the vintage engineers are pretty insane.

Alan Besedin 19:31
Yeah, that one thing they have is character. And it's amazing. You know, the especially those super 16 ones.

Alex Ferrari 19:40
Yeah, I just got one it's on it's on its way. I just got well it's on its way.

Alan Besedin 19:44
Yeah. It's like It's like being back in a day. You know when shooting them?

Alex Ferrari 19:49
Yeah, I mean. Yeah, there's so much character and I mean, even if you want to start spending, you know, it all depends on pricing. I mean, like you say you could buy I bought the cheapest one I bought is 50 bucks, and I pop it on and I'm like, You got to be kidding me. Like, this looks perfectly fine. It looks great. And then the most I've spent is 500. On the canoptek 5.70. Yeah. Which I just love that Lance. Absolutely love it. So

Alan Besedin 20:20
So, you know, um, I think what today in my review, I think, I don't remember now, but I think it was used on some, you know, fairly interesting projects that were the five points didn't break use it for some stuff. Well, yeah, so

Alex Ferrari 20:36
The stuccos, I actually did a, I'm doing a review online as well, because the reason I got is because of Kubrick, because Kubrick shot, the shining, and parts of the shining lots of the parts of the shining like the the famous Hall scenes and the the maze scene and stuff like that with the canoptek 9.8, which is a 35 millimeter version of it. And he also shot a tremendous amount of Clockwork Orange with it. Shockingly, because I remember like the scene right before the, the singing in the rain sequence, as we call it. In Clockwork Orange, I saw it, and he just like kind of did a little dolly across. But you can see the softness on the edges. And I'm like, you could actually see the softness on the edges. But for someone like Kubrick, who, who was, you know, obviously a master one of the great masters and giants of, of the film industry. And he was so perfectionist. I mean, he's such a perfectionist of what he was trying to do. To let that go said something, you know, he wasn't interested completely in a, at a perfect image. He was interested in an interesting image that helped tell the story. And that's what vintage glass gets you Do you agree?

Alan Besedin 21:55
Absolutely. And that lens is a perfect sample of something very special and very unique that again, you can kind of mimic and post but now you know, you can't be the real thing.

Alex Ferrari 22:08
It's hard to I mean, just so everyone who's listening, the the Synoptic 5.7. mil is a extremely wide lens, but it does not fisheye, which is a very unique thing. And it's something that cannot really can't be ignored too much. But I'm dying to shoot like a chase sequence and like imagine why imagine watching the Point Break chase sequence, the foot Chase, shot shot, and that by I'm kind of sad, I didn't use mine enough. Did you get rid of yours?

Alan Besedin 22:44
I had to just because with what I do, I have to rotate the lenses, I can't keep all of them. So to be able to afford something else to review to try to explore. To get my knowledge up. I have to sell some of my lenses in order to get something new. So unfortunately there are a lot of lenses had to let go. Otherwise, you know, I wouldn't be where I am with my current exploration like buying Zeiss lenses. Right? Yeah, cuz you buys

Alex Ferrari 23:18
It because I see some of these on your site. And I was like, Wow, those those aren't cheap.

Alan Besedin 23:24
Yeah, at the moment, I don't have any relationships with any rental companies or any lens brands, or anything that that could, you know, you know, I could borrow a lens from and, you know, review it tried, you know, at the moment, pretty much, you know, 99% of lenses that you see on our side are the ones I actually bought myself, you know, and had to had to pay the full price. usually only me.

Alex Ferrari 23:50
Right, exactly. And a lot of a lot of the lenses if not all the most of the lenses I think that you you reviewed or are looked at are not for rental generally speaking like, you know, if the kind of like the go find a rental of a 5.7 synoptic. It exists. I'm in LA so it's here. But it's rare, and it's hard, but like the Helios is in which we'll get into in depth or are or these older, like, you know, where are you going to go get a Minolta rental.

Alan Besedin 24:25
My goal is mostly to bring the lenses that most people will be able to afford. That's that's kind of how I hope to do this thing. But eventually over all resale. We'll get into high end ceiling glass that you probably can only rent but still it I'm sure it will be useful to people you know trying to choose to get inspired as to you know maybe what they want to choose for the next project. Absolutely Well, yeah, I'm definitely hoping that I will establish a relationship with a rental company eventually, where, you know, I will be able to, you know, to grab some sets like Zeiss superspeed, or COVID, bang girls or some other classic SR lenses. And, you know, try them, compare them, and give my own take on, you know what they are, like,

Alex Ferrari 25:27
Where and where you look where you look at it, by the way,

Alan Besedin 25:29
I'm, I'm in London, just kind of on the edge of it. But there are plenty of places here, where I would do it is just at the moment, I'm busy enough with my own glass, I still feel hungry, I still feel inspired by, you know what I have here in my hand. So I don't feel like I really need to get into external, you know, kind of rentals. Yeah, to try and keep this going. There's still so many lenses that I want to discover and share that I can kind of afford. So that's where it's going.

Alex Ferrari 26:08
So. So let's talk about the healios 4458 millimeter. You are a healios junkie. So I self diagnose Helios junkie. And I actually purchased the healios I got a 44 M and I've got 344 K's coming, I think or twos I think no 40 twos coming. is the is the most common one. Yeah, and I got three, there was a set of three MIT ones, and I bought them for 45 bucks. So it's

Alan Besedin 26:43
never too many. So I got a friend, right? That's what I was gonna do. They just they just amazed and I just I'm, like you said the self proclaimed ambassador for those lenses? Yes. Unfortunately, no one is paying me but I just want to share the love for that lens because I think everyone should discover that lens. So

Alex Ferrari 27:05
Talk to me a little bit of why it's such a magical lens, not only because it's a completely affordable and it's easily the most produced lens in the history of LEDs.

Alan Besedin 27:17
Probably they just the supply doesn't end it. It really one of the obviously really important reasons why so many people have them.

Alex Ferrari 27:26
Do you know that you want to hear a quick story I was talking to, you know, Matt duclos? Matthew dewclaws. Yeah, from from duclos lens. I was talking to him the other day. And he's like, Hey, we were offered, because I tell him about the Helios is and he's like, yeah, we were offered like probably like 1000 or 2000 healios a package of you know, that they could do whatever they want rehouse them, and you know, all this stuff. And he kind of ignored it. He's like, no, it's not what we do. And you know, he kind of passed on it. Then all of a sudden, dog dogshit lenses or optics came along. And and he's like, Oh, so that's where they went? Maybe? No, that's exactly what it is. It's exactly where they would they went. They started off with that 1000 or 2000 of those vintage aliases to start making people buy them. The dogs, the dogs? I don't Yeah, I know. They're expensive. They're too expensive. I'm

Alan Besedin 28:15
Happy enough with with as it is, I think it's already a incredible lens as it is obviously dogshit optics adds a lot of little additions to those lenses. Yeah, sure, sure. But the price is ridiculous. It's I mean, I mean, for professional production, if you want to use this lens on an Alexa or something like that, we needed to have a robust built, quality, nice focusing ring, all those sorts of things. Yes, makes sense. But for an average user, why an occasional use, I think the the helius 4040, as it is, is fine. He has the clicked aperture, although a strange one, because it kind of goes the other way around. It's something that's called preset aperture, someone that they used back in the day for photography purposes, purposes where you would set your aperture, then rotate the ring, to open it up completely to help you with focusing and quickly step it down to your preferred stop for actual taking of the picture. So it's something that was never intended to be clicked aperture. But to ask filmmakers it became you know that the click capture that we really wanted. And you can you can add a obviously a focus gear to that lens and even a PL mount can be added to that. So you know, for occasional use even on head camera, you can totally use that lens as it is.

Alex Ferrari 29:52
Right! I mean if you if you're on a $200 million movie, not so much but if you're on an indie movie, you can create a nice set of these kind of lens Yeah, to make it work. So what makes it so magical in Europe? I know the answer. But I want the audience to understand why. What's so magical about it as far as the image quality and what it gives you the character. We'll be right back after a word from our sponsor. And now back to the show.

Alan Besedin 30:24
Okay, so being a Russian made lens, the word is that the optical performance as far as sharpness is a bit inconsistent, because back in, you know, USSR days, they, you know, the quality control wasn't that great. So, although my one or at least one of my copies is incredibly sharp, wide open. That's not necessarily its strongest point. its strongest point, though, is its character, which extends into so many directions, from just the most incredible trees and flowers that, you know, just take you absolutely elsewhere. It's not, you're looking somewhere with your eyes, and then you point that lens at the same thing, especially if have some low sun or something like that in the scene. And it just, it just takes you to this dream world where, you know, complete transforms the image, and then obviously, you probably know already has the most amazing swirly bouquets.

Alex Ferrari 31:31
Mm, the bulk, the bulk, I guess, that's it. It hasn't how many blades? It has luck with eight blades.

Alan Besedin 31:39
There. Yes, it has eight blades. There is a version with 13 blades that I don't have at the moment. It's a bit more expensive. What

Alex Ferrari 31:48
Is the version of this that I want that one? What's the name? Just like the early silver foil, which is the silver healios icecaps. Okay, seeing those as a silver one. Hmm,

Alan Besedin 31:58
I have I have a few silver, Helios 40 fours, but none of them is a 13. Blade version. It's really difficult to find one without seller actually knowing that he's selling that 13 blade one, right? Yeah, the people who actually know that there Helios is a 13 blade one a they charge, you know, at least 100 bucks for one, which is, which is you know, two three times more than an average on eBay. Is

Alex Ferrari 32:28
Is it worth it? Is it worth it?

Alan Besedin 32:30
Not really. It's more of, you know, like, I want this special one thing, you know, and there are plenty of people who will want this special Haley's thing. As far as, as far as mocha goes, I don't think there is much difference at all, because even the a blade helius 44. has great bokeh even stop down. There is no unpleasant shape to it at all. I think it stays fairly around in the middle. And everyone knows what swirl is maybe not in terms of bokeh. Maybe not everyone saw that. But if you google helius 44 inches, yeah, you both you really quickly understand what it is. And it's another thing that it's impossible to see with the eyes. And a lens gives you that playing which is which is so amazing, which is what it's all about, you know, when choosing lenses, it's try It's that thing that you can see with your eyes.

Alex Ferrari 33:38
Now that the the other rumor on the street was that during after World War Two, the Russians that occupied East Germany they actually went in and to this ice, this ice factory and stole the formula for

Alan Besedin 33:56
That is absolutely true. Actually, you know, there are many ways toward it. Some people are more gentle about it. Some people you know, can be you know, quite aggressive about what happened. But it more or less that that is the thing that happened. A lot of rationed lenses including the Helios 44 were based on Zeiss formulas from the day

Alex Ferrari 34:23
And that's why they look amazing

Alan Besedin 34:25
Yet yes, so actually yeah, that's that's the whole background of why this lens is so amazing.

Alex Ferrari 34:31
Is the Jupiter is a Jupiter have that similar situation?

Alan Besedin 34:35
Yes, Jupiter is also based on as Icelands as is the tire 11 145 millimeter and, and even the mirror one, which is like a 20 millimeter. I have

Alex Ferrari 34:52
That one. It's amazing.

Alan Besedin 34:53
Yeah, all of them actually. Well, most of them. I'm not going to claim that every single one of them is based on size by Most of these lenses from that age are at least in some way based on design in alternatives some of them will have slightly different speed or maybe slightly different focal length. But, you know, in overall, they are concise copies. And that, I guess, is another really important reason why they look so amazing.

Alex Ferrari 35:34
Yeah, that that Mere 120 mil I got, I paid 150 for it. So it was probably one of the more expensive ones I got. But it's it's solid, it feels like a city prime in my hand, it's super solid, the images gives you is amazing. And you're looking at literally a 20 mil for 150 bucks, that that gets

Alan Besedin 35:57
A full frame 20 mil as well. People forget, because I lately have reviewed like my last review was a Canon FD 17 millimeter 3.5. So 17 millimeter 3.5 in modern world sounds a bit underwhelming because you look at all this. cameras that come with good lenses, you know, on the low end. And the good lenses like 17 to 50 or something like that, right? And people like so Why the hell would I buy a 17 millimeter 3.5 Prime when I want to have my kids lens? A lot of people ignore the fact that vintage lenses, especially the ones from the photo world are mostly full frame. So try getting a 20 millimeter frame prime for 200 bucks

Alex Ferrari 36:47
Or two eight I think it's too late. If not faster.

Alan Besedin 36:52
Yeah, there is there is a version that is two eight. I don't know which one you have. But there is a version that is two eight and if you pay 853 I did lucky man

Alex Ferrari 37:03
I did. I did know it is a two and no, it's not a three because I barely get anything that's over three. I always get at least two at that one.

Alan Besedin 37:11
That one is should be at least double the price. Wow. This is you know some of them I get get kinda you know in. In lenses are posted on eBay. Sometimes some will describe it in slightly wrong way or doesn't understand what is selling? Oh yeah, there's a few of those as part of the package. And there are some real gems that can slip through the system. And that's the way I've picked up so many of my lenses. Yes, some time but I think generally pays off.

Alex Ferrari 37:49
So because we can geek out about lenses for another two hours. So I want to get to some questions about specific things. So hopefully the audience could get some help with if you were gonna choose three lenses that you had to have in your set vintage, why would which ones would they be and why?

Alan Besedin 38:08
Primaries primes, okay, okay, there is a video of my three go to lenses that I've made a year ago just learns that I pick up the most they're not necessarily the ones that I would have in a set about just quickly run through them and maybe give you another option. So the lens that I had in my video my go to lens that I pick up the most to actually use, where the Canon ft 50 millimeter 1.4 with a focal reducer, like, like the meta bone speed booster but like a cheaper version. So in theory I had when I use it on Super 35 millimeter camera in theory, I had a 36 millimeter f 1.0 Prime out of out of that combination. So basically for $200 or so complete package with a focal reducer there I had this incredibly fast prime that I could use for low light for all sorts of you know, beautiful shoulder to fill shots. And I've used that lens combination for years for work just whenever I needed you know, a nice looking image or any like a low light monster. So that was that was one that I use for you know, almost every job until recently now that I kind of went back to full frame and I still use the lens but I kind of dropped the fork or reduce a part of it because no longer needed. The second lens was si ce Jenna 45 millimeter f 2.4. So that's Zeiss, Jen is like the lower range The Zeiss lenses a lot of people call them they say are not real size because they were made in the I believe the occupied part of Germany where so basically the size kind of split into two sections. One side had this Zeiss Jenner range and another part had Zeiss Contax which was the like the high end stuff. But even even the size Jenner lenses are still made by Zeiss engineers, you know, they were still based on Zeiss formulas. So

Alex Ferrari 40:38
And they're and they're pretty good. I mean, I was gonna ask you I had a Carl Zeiss agenda question for you because I kept seeing the so many different Carl Zeiss, quote unquote lenses. And then we see the real like super expensive 2000 $3,000 Carl Zeiss and I wanted to know what your if you knew what the difference was between the Jenna and the and the other ones and are Jenna good? Are Is that a good set to have?

Alan Besedin 41:02
I actually I'm currently working on a one an article which is based on a called Zeiss, Jenna said, so the goal was to kind of create a mini series set out of Alsace channel lenses. So to click in them, add in Canon EF mounts to them you know, adding like a universal France to them. So all of them have same same France size, focus ring. So basically like a mini seanie set that is based on Carl Zeiss genestealer lenses. So and and the goal was to kind of do it all under $1,000, which I think for a meaning of I said, Yeah, this is great for for something that is, you know, just ready to go then and insured.

Alex Ferrari 41:58
And would you argue that they're better quality than a broken onset, and I don't keep meaning to beat up broken up. But

Alan Besedin 42:03
I wouldn't say that they're better than rokinon they definitely have more character. images that are definitely a bit more interesting. They are slower, which is the downside rokinon also probably are sharper. But I think the build quality is a bit better. Because even though they're not as nice contacts, they still all metal, they still have like nice, nice long, long foxin throw and, you know, generally smooth focusing rings, you know, I don't think you can buy a rokinon set for 1000 at least not to

Alex Ferrari 42:41
1800 to 2000 for like a four to five

Alan Besedin 42:45
So with with Zeiss Jenna, you will get 2035 5080 millimeter and a 135 for under 1000 including the cost of your gears, your deck leaking, your Eve AF noun. So this is the whole thing. So, you know, that's kind of just to answer your question about design gentlemen's that I think they are good enough for they will be good enough for a lot of people. And that's what I decided to kind of concentrate on them in particular to create this guide that I'm working on, hopefully will be out soon to, you know, to help people see what they can do you know, for just $1,000

Alex Ferrari 43:30
I am I'm definitely eagerly awaiting that article and video.

Alan Besedin 43:36
And so the third lens is with a nice talk about much because the front lens in my go to three Oh, is the Helios 44 two already spoke about it, you know, this is the lens that I will probably always be, you know, you know, people often say you know what, what is the one thing you will take in to deserted island? Is that kind of thing. You know, if it's, there's one lens that you would take, it would always be the Helios 4040 for me. Nice, you

Alex Ferrari 44:07
Now, and what's the difference between the 44 to 44 and 44k? Is there a big difference?

Alan Besedin 44:13
So it started with a 44. That's the original. He, they also had quite a few versions in that like, there was this silver one and then they had some zebra stripes on it. And the black one and obviously the 14 aperture one, you know, there's still lots of little variations in the 44 but that was the original one and then 44 two was like like Mark to kind of thing, okay. And then they added the, as they were upgrading, they dropped the number instead the went with a 44 M. So will M and then like a You know, to M four, and so on. So m would stand for the M 42, mount, the screw mount. And then they have like 44k, like I said that they made it for the Pentax K mount, you know, so probably for export reasons, you know, to just allow more people to use such lenses from different cameras. And again, then you have all sorts of variations when it when to, you know, 44 to 44, m four and so on. Again, there were upgrades little, you know, things that they must have improved. The word is that the sharpness was improving, as you know, there were upgraded to next version.

Alex Ferrari 45:53
So if I were good, so if you were going to get a Helios right now, which which model would you go after?

Alan Besedin 45:59
For me? It still the Helios 44? Two just because for me, it's perfect combination of performance and imperfections, I would say. Because the later versions, they still had really bulky. Well, maybe not all of them. But I think, you know, because I haven't tried all of them. But the thing is that we're trying to improve them. So and with Helios how they wanted to be improved anymore than what it was with the Helios 4040 version. For example, the Helios 40 4am. When when you get it, I don't know if you go in already. Yeah, yeah, you will notice that they change the body design. So the the clickless aperture has gone, because they change how they do the metering on the cameras. So they will no longer needed that preset aperture Jasmine. So now that if you want the Helios to be D clicked, you will have to do it manually, where with 44. Two, it was already there, you know when you bought the lens, got it. So it's just kind of perfect. Another thing, a PL mount. With 44. Two, you could add PL Mount 44 m had a different body design. So PL mount is no longer possible. All sorts of things like that, you know, just little things that that make 44 two, just a perfect combination. Maybe even the focus throw 44 two has this incredible, like 300 degree focus or or something like that? It does, you know, like simulans level? Yeah,

Alex Ferrari 47:39
It's exactly like a Cindy lens almost.

Alan Besedin 47:41
Yeah. Again, I'm not going to claim it, but they might have reduced a little bit in the 44 M or later versions, right. So you know, things that might have been improvements to some, I think two video guys, or someone looking for that specific character lens, not necessarily the things that you want.

Alex Ferrari 48:03
You know, so and then if you had to choose one or two zooms, that vintage zooms that you can under 500, under under three to five, between three and 500 bucks or under 300 bucks, that you think that just makes

Alan Besedin 48:17
A tough question. To be honest, I get asked so much because people are so spoiled with more than zooms in here. And the honest answer is that vintage showrooms generally aren't particularly good. So, I've been looking to find something that I would want to use for a long time, and it has been a struggle, but I'll give you a few options that I think are great. So the first one is the Minolta 35 to 73.5. So by the sound of it, super underwhelming their range, you know what, you know, like, we just get a 50 millimeter, right? much faster. You know, this sounds like you know, it's not it's not quite wide enough. It's not quite tight enough. Like, why would you use it but it's slow. Again, like I said, you don't want to use anything over three, f three. But the lens just has such a beautiful image coming out of it. You know, my

Alex Ferrari 49:28
Metadata is really surprised the hell out of me. I've gotten two monitors so far. And I'm building a little mini set of monitors because it is sharp. It was staggeringly sharp. And, and the image you get is remarkable. And

Alan Besedin 49:46
It's super smooth, beautiful imagery, beautiful flowers really small and cheap. I mean $20 I mean insanely cheap. One of the reasons is unfortunately Really bad compatibility with Canon EF mount cameras, just because like all the flange distance with the Canon EF cameras,

Alex Ferrari 50:12
But it worked great with micro four thirds.

Alan Besedin 50:15
Yeah microphones, Sony emailed one of the best choices. Unfortunately, if it's canon mount that you're after then Minolta and Canon FD lenses are the ones you truly want to avoid. Because converting them to EF properly is a bit costly. And just buying a cheap adapter with correctional element will absolutely ruin the quality of that length. They become slower, I think, or I haven't even tried it so bad. But I think the image gets kind of zoomed in a little bit. It has like a bit of a teleconverter affected. It might lose some Spain as well. But the most important thing the images just become soft.

Alex Ferrari 51:07
So I mean, I just put the I put them in Malta, I think it's the 50 or the 35. I don't remember which one it was. But I threw the EF adapter on it. And I threw the F on to the meta bones. speed. Okay, on a Blackmagic Pocket. Wow, gorgeous. was still still good enough. Stunning. Stunning. That's what I was talking about. I haven't seen it yet on a like on just Micro Four Thirds only have the EF mount.

Alan Besedin 51:35
Yeah, I mean, if you take out the AF mount out of equation, yeah. Because no one probably has this optical element inside it.

Alex Ferrari 51:42
Yes, it does.

Alan Besedin 51:44
Yeah, if you get rid of that, you it will be like taking off blurry glasses. From you know, from your eyes. It's just you will pick up so much chocolates, then

Alex Ferrari 51:55
So actually, I could just actually just go to an F Minolta the monitor to micro four thirds, it'll be better.

Alan Besedin 52:03
Yeah, will obviously be better. I'm sure. Meta bones helps booster if you have he has people such as

Alex Ferrari 52:10
People. So yeah,

Alan Besedin 52:11
Yeah, so. So I think speed booster might be kind of taking out some of that negative effect, you will get in with the with a cheap EF mount thing. But yeah, just get rid of get rid of the F mount. And just go straight into the monitor first. And just be so much sharper, clearer, less ghosting. And, you know, all sorts of artifacts that genuine not particularly pleasant. So, so come back to that Minolta lens. And the reason why I recommend it, it's not, it's not just because I like it. Leica actually liked that lens. So much they used it for the own 4570 zoom back in the day when they were making like our zooms, result, you know, if you need a proof, that distance is great. This is the proof for you, you know if like I thought that was good enough for them good enough optical formula to use on their own lenses, that you know, that's good enough for me. So you know, there are those little gems and that lens is like 50 bucks in the Minolta finish really in like our it's probably 10 times more. And it's it probably will not have that much difference because it's the same optical kind of formula, maybe slight different coating but but you know, there are those little gems that you can still pick up for $50 and less and maybe some little bit more. But they they they are just this amazing things that you can discover if you look into interferences.

Alex Ferrari 53:55
Now, let's talk about bounce real quick because I know that is a big thing. A lot of filmmakers trying to get into vintage lenses have issues with and I've had my challenges with different mounts. Can you talk a little bit about the most popular mounts and the easiest to adapt mounts and then which mounts you should kind of stay away from.

Alan Besedin 54:17
So like I said, if you are a Canon EF mount user B Academy of camera or maybe something like an Ursa mini f mount or anything like that. Then three mounts that you generally want to avoid in vintage world Minolta MD, Canon FD and konica ir are the most kind of popular mounts that you should avoid just because you have massive problems getting the most out of those lenses, you can still buy those adapters that you are using. And you might think oh this is fine. But you are not getting the most out of those lenses. If you are using them on Canon EF mount or, or via a Canon EF adapter. Got it? So these are the ones that you want to avoid. They are great. They are fine for mirrorless

Alex Ferrari 55:13
Yeah, for like micro for micro four thirds and things. Yeah.

Alan Besedin 55:15
And in fact they are, I recommend them for mirrorless because of how underrated they are. Just because Canon EF such a massive mount in the cinema world, you know, like you can buy one for red epic, you know, oh,

Alex Ferrari 55:33
No Alexa

Alan Besedin 55:35
Blackmagic cameras shown with it, you know, such a massive mount. And obviously, people look into the lenses that are compatible with that mount this way. The this like can can live de Minolta, once they kind of say slide in the shadow. So you can pick them up cheaper. But for my preferred or Sony amount, but if you want to build a set of lenses that you can use on anything, then m 42 screw mount is one of the best options, because you can put almost any adapter on top of that you can put f you can put any mirrorless mount and that up to some very cheap and straightforward because it's a screw mount. Some are the mounts have quite complicated mechanisms like the Canon FD. So the mounted, the adapters themselves either cost more, or they are poorly made. And there's a wobble and stuff like that. With input to screw mount, it's simple screw on mechanism. So there, it's very easy to make the adapter. And even cheap adapters work great. Mostly, you know, I've tried a bunch of different input to adapters for different mounts, and then ever had one that I felt was terrible. Where with other mounts, I would often find that the doctor was quite poor and I had to buy again and again until I could find one that worked well.

Alex Ferrari 57:25
So generally speaking with mounts, you don't want any mount that has glass on it, just speaking. Yeah, because it's a speed insert or something.

Alan Besedin 57:33
Yeah, obviously Yeah, because this glass elements, they are mostly made by companies that have nothing to do with proper lens making. So I don't know where they source them, but not much thought is put into those optical elements with spin boosters, and other some other focal reducers they're much more focused on the quality of that object. So it's usually a good thing to add. But avoid the cheap eBay you know can low and China

Alex Ferrari 58:09
Chinese

Alan Besedin 58:10
on cardboard, you know, if you see an optical if you see an adapter that has glass in it and costs you know 20 bucks, don't expect anything good from it, you know, it's probably will ruin the quality of your lens.

Alex Ferrari 58:25
And you know, they'd like the Minolta one that I got.

Alan Besedin 58:28
Yeah, well you know, you're not the first person to say that they were amazed by the images they got out of the combo. You know, don't get me wrong, you probably are still getting great images for what you paid. You know, but it could be

Alex Ferrari 58:45
but it could be but it could be 20 bucks. Right?

Alan Besedin 58:49
Yeah. But there is you know, I'm fairly sure there is more to your lens than then you think you know, you might think oh this is nice, dreamy character you know this lens has this really interesting look to it. And it might turn out that it's really sharp lens, which maybe not no with what you want. But you know, this is this is not this might not be what this is actually capable.

Alex Ferrari 59:20
Now with the 40 twos is that generally full frame or does it does it matter is it it is almost a full frame all the time.

Alan Besedin 59:27
Yeah. So with with vintage lenses, unless we are looking at 16 millimeter Super 16 or SR lenses. almost exclusively all the other lenses are full frame. So if you are using them on anything smaller than full frame, you can add a speed booster. And this way make it lens faster and wider. And if you have a full frame camera, then again you don't need to worry about lens not covering majority of industrials are full frame. But like I said, you know, that's another great reason. You know what, why you want to spend maybe even 200 bucks on on a 17 millimeter 3.5 even though it doesn't sound like like a cool lens in the first instance.

Alex Ferrari 1:00:22
We'll be right back after a word from our sponsor. And now back to the show. But it's a full frame and trying to get a full frame but the modern version, right, right, and

Alan Besedin 1:00:37
let's say you have a super 35 millimeter camera, because that lens is full frame, you can actually becomes much wider than your kid lens. You know, your kid lens, the 17 millimeter the wide end. And you think all you know why? Why would I pay? You know, that $100 for for a 17 millimeter lens. But once you add the speed booster to it, it actually becomes like a 12 millimeter lens.

Alex Ferrari 1:01:06
Mm hmm. Okay, real quick. And we've been talking about speed boosters and meta bones and focal reducers. Can you just explain really quickly to the audience what a speed booster vocal reducer does? So for everybody who doesn't know?

Alan Besedin 1:01:19
Yeah, a lot of people don't understand what it is.

Alex Ferrari 1:01:23
It's quite magical.

Alan Besedin 1:01:24
Yeah, exactly the word I would use. I think it's, it's just one of those things that completely changed it. For me, it just before it came out, I thought I would never think that was possible. Basically, the data were there.

Alex Ferrari 1:01:41
It doesn't make sense.

Alan Besedin 1:01:42
Yeah, so the easiest way to explain it, they are opposite of teleconverters, teleconverter zoom thin into your image. In in that process to get better rich with your lens, usually a telephoto lens, you lose at least one stop of light, or, you know, usually even more, and January your lens becomes softer. With speed boosters, it works the other way around, it pushes the image out, makes it wider. And the special bonus is that it adds one stop of life. How does the word Don't ask me It's magic.

Alex Ferrari 1:02:27
So basically, if you shot with a engineer, point nine, five. Yeah, put a speed booster on it, it becomes zero. No, it's not. You could shoot you could shoot and then you throw that on a Sony A seven as to you literally could see in the dark your bat at that point. Exactly. So, so yeah, so because I

Alan Besedin 1:02:52
put cheap way, it's just a very cheap and great way to make your set of lenses faster and wider. So if you're using microphones in particular, or even like a Blackmagic Pocket camera, where you're really struggling with vintage wide angle lenses is a great way to grab like a 17 millimeter or even a 28 millimeter and just kind of make it that that much wider. So it generally pushes the image out by 0.7 I think around that, you know some of them do more, some of them do less. But basically, instead of having like I said a 50 millimeter, it becomes a 36 millimeter and so on, you know, it's in your water instead of 17 millimeter becomes a 12 millimeter. So you know, this kind of great benefits for crop sensor cameras.

Alex Ferrari 1:03:46
Yeah, I mean I have my pocket camera and I put my Sigma 18 to 35 on it with a speed booster. And that turns into an 11 I think 11 to 22 or something or 23

Alan Besedin 1:03:56
Yeah, if your speed boost is the special one I was worried for the pocket camera thing it hasn't been pushed. So yeah, it becomes a fully usable zoom on on the pocket camera. It's insane. It's it's pretty and if you if you try to get anything like that four pocket camera from the vintage world, I did a review as ice 11 to 100 sR lens and you know it it becomes very expensive. So if you actually use in any crop sensor camera, I highly highly recommend looking into lenses that you can combine with some sort of focal reducer or speed booster because it you know, it will save you a lot of money in the long run.

Alex Ferrari 1:04:47
Real quick one other popular mount that I wanted to kind of talk about was a sea mount. That is an it's basically if I'm not mistaken and I've learned this the hard way going through my my journeys in the vintage world. The sea mount is is essentially a 16 or super 16 millimeter mount correct? Generally, yes, generally, and then a covers like, because I have my pocket camera, which is great. So you when you get when you buy a 17, you get a 17, when you buy a 35, you get a 35 on the pocket camera, because it's it's a smaller lens, it would only work on a smaller sensor, but the quality, the the lens quality you can get at that smaller range is higher than a lot of times you would get the equivalent of a 35 or a full frame. Is that correct? Yeah,

Alan Besedin 1:05:34
just just before we would go into the more. So if the focal length as as the number always stays the same, but obviously, the crop effect correct, how much more zoomed in, you're into that focal range. So I think the way I would go about it is that, let's say, a 17 millimeter that is designed for the super, super well sort of 16 it the way they designed it, it was designed to look great on that kind of, you know, sensor or size of film, you know, it will have its follow for whatever it will have its sharpness and everything optimized for that particular size, where if you're taking a 17 millimeter that was designed for full frame, you are basically cropping in into the very middle of the lens. So you are losing a lot of maybe that character and other things that that lens has, because you are only using this central portion of the lens. So this is this is one of the reasons why I would recommend looking to CMR lenses if you're using a pocket camera or digital books. Because one when you use those lenses on those cameras, you know you get the full you are using the full lens. Can you use them?

Alex Ferrari 1:07:03
Can you use a C mount on a like a gh four or gh five.

Alan Besedin 1:07:07
You can use C mount on these cameras very easily. But not many will be close to covering the sensor. There are some exceptions, I think that might cover the sensor, or at least in a slide crop mode like a let's say gh for 4k mode. No way cops in a bit more. Generally, we see Mount lenses, you want to go into that. What is it called electronic conversion mode from

Alex Ferrari 1:07:40
a PC mode or something like that. Yeah,

Alan Besedin 1:07:43
yeah, something like that way it really pushes into the image. So you can kind of use it and you can even use similar lenses on some of the Sony cameras nowadays. Because they have let's say a 6500 it's already a super 35 size sensor, but it also have the clear zoom ability because the 4k camera you can kind of push in into that image and still get decent quality by using a lens that was designed for much smaller sensor right there. lenses and you know, I think as as the time goes, there are more and more cameras that you can explore them with. It doesn't have to be digital Bullock's or Blackmagic Pocket camera anymore. anymore cameras they can explore them with

Alex Ferrari 1:08:35
Yeah, I got the can Pollard's Swiss the Swiss star lenses. Obviously the kev sixteens those those work the F 16 set work on a on Super 35

Alan Besedin 1:08:51
they will not cover it will be massive in yet but again with some cameras you can crop in Shinto the image and like the 20 millimeter and the 50 millimeter from that key offset will cover I think they cover like gh for something like that, or at least like a slide crop mode.

Alex Ferrari 1:09:10
Well I mean, like I just got I just got the engine new 12 to 120 c mount and it's a it's a stunning lens. I haven't gotten it yet, but I'm hoping and praying it's a stunning lens. But generally speaking it's not a kobrick lens, isn't it? I don't know if it was that specific? Well no he did. The Barry Lyndon one is the think a ridiculous like 15 to 250. Like it's insane. But I think it was an engineer. And but oh wait,

Alan Besedin 1:09:39
I think I think he actually used my 12 to 12 to 14. I had engineer 12 to 1214 I think that's the one he used.

Alex Ferrari 1:09:51
Well, whatever he uses is fine with me. I'm trying to I'm trying to build my same set that he thing.

Alan Besedin 1:09:56
I think you're safe to go with most of this engineered lenses and expect to, you know, get pretty interesting images out of them.

Alex Ferrari 1:10:06
Right? So I was the reason I was saying is like I got it specifically for my my black, the pocket camera knowing that that lens was built for that sensor size, but the cost to buy that lens today is trying to get that kind of and your new quality from from that kind of focal length zoom. today to get that same on a 35 you're talking about 10s of 1000s of dollars, yes,

Alan Besedin 1:10:37
probably 30,000 obviously, it will be different, much, much more superior optically, of course, and you know, all other things that come with it, you know, build quality. And, of course, the price obviously is so different is beyond,

Alex Ferrari 1:10:56
it's under 500 I mean, you can get a really brilliantly nice mid shape one for

Alan Besedin 1:11:02
under 500 bystolic, my 12 to 120. The same one that you got, I sold it for $100 to someone because it had some imperfections. I just kind of passed it on someone else. And I was kind of beating myself up afterwards, you should have been beat up.

Alex Ferrari 1:11:19
Yes, that's my friend that you That was a gift.

Alan Besedin 1:11:23
Yeah, but at the same time, I kind of don't mind because I, you know, it kind of sounds

Alex Ferrari 1:11:29
you spreading the word?

Alan Besedin 1:11:31
Yeah, I know, it kind of sounds like, like, No, I don't know, I'm talking myself, but I do like the idea of, of kind of passing it on. And, you know, spreading the word and, and kind of, you know,

Alex Ferrari 1:11:49
an evangelist

Alan Besedin 1:11:50
sheep's brain, you know, connections with people and I know, they will come back to me one day, you know, the same person might want to buy some other lands that I sell off the wards where, you know, it might be better price for me, you know, just kind of thing sometimes you win, sometimes you lose, but I think if, if it's something that some another person will enjoy, it's likely that you know, you have created a loyal relationship and they you know, and, and, and you actually help someone explore, you know, lenses that you're passionate about.

Alex Ferrari 1:12:22
I mean, I tell you just from the short I've been probing into the vintage lenses, like seriously for a couple months now doing insane amounts of research much of it on your website. And and I've already started building relationships with lens manufacturers and and you know, had marked Matthew do close on this on the on the on the podcast as well. And we were building a relationship and working together on stuff and it's all because of glass. It's It's It's pretty, it's a pretty magical thing. And I always tell people, it's it's kind of like a paintbrush, like you're buying different paint brushes, too.

Alan Besedin 1:13:00
I think it's a paintbrush. More than anything else, at least in the camera side of things. You know, lighting obviously is, of course, amazing tool that a lot of newbies ignore. I know how long I ignored it for taking it for granted. Thinking lean, I kind of just need to light things up. And that's it. And then realizing that there's an art. Yeah, looking at various Hollywood films and thinking, Oh, wait, everything is sharp. And the same is there is no shoulder to feel and yet there's so much depth. How do they do this? You know, all this? Oh, it's lighting. All the ladies later this part with with the lighting. Five days, when everyone was just shooting at one point for only one I was charged, and that I was already out of focus. And I'm guilty of that, as well. Right, right, fall into that trend. And we all kind of so many people thought this is the thing, you know, that's that's what that's the thing, cinematic image? And it's not, you know, so that obviously, you can't just rely on lenses, right? Well, or just on lighting. Now, why is the camera side goes? I think lenses give you so much to your final image. You know more than camera 100% like so many people say who really know their stuff, including Matt Lucas probably will say the same thing. You know, buy in owning maybe building on knowing a set of lenses, you know, especially if you're going to buy one, it's much more important to buy a set of lenses that you really connect with and that you're passionate about then you know buying a camera because While cameras always upgrade, I think, you know, if you're trying to establish yourself as a person with a certain look, certain thing, lenses definitely give much more than then a camera, you know? Is it our Alexa? Or is it red epic? You know, with a good grade. A lot of people will not be able to tell. But a lens, you know how much it adds to the to either of those cameras? It's like I said before, it's not something that you can genuinely mimicking post.

Alex Ferrari 1:15:40
No, no, absolutely. And I think it's one of the best investments in gear you can make is lenses, because they don't generally lose value, generally speaking over the, I mean, we're still we're still selling and buying lenses from 60 years ago.

Alan Besedin 1:15:58
Yeah. And they were and whenever someone tells me, how is the build quality of that lens? And I'm like, well, it lasted for 3040 years before me. So I'm, it's quite safe to say that the build quality is good.

Alex Ferrari 1:16:13
Right? You know, I'm not sure a lot of these plastic lenses that are being made today are going to be around 50 years from now. Yeah, you know, but there is that that magic to it. It was Matthew was telling me the story of subbies, the amazing cinematographer, legendary cinematographer who told him hey, I want you to rehouse these bald stars for me. And he's like, what and and Matthew actually said, why would you want me to do this? These glasses? This glass is old. It's like 60 year old glass and it's not like it's garbage. Why would you want that? Because I just like to look at them. And so he did. And the second he, he made his he shot I forgot what movie it was with it. But it was a big Hollywood movie shot with the ball stars and it gave it a look that you just could not replicate without them. Like there's nothing you could do moderately to to to do what those lenses did. He told me that set of Duke of ball tires did not stay in. He was rented every day for three years. Like it did not stop. Even now it's just it's in the gear and I saw airy came out with their vintage lens. Vintage lens line for 70 mil or 8k. Yeah, it's like the medium format like but there was it's vintage. So they take vintage glass. Yeah,

Alan Besedin 1:17:35
yeah, I thought a few years when there was when Arri Alexa 65. The big the big, bigger sensor one came out. I saw that again. Also at the show in UK, they were just starting with the idea. On their stand on the Irish stand. I saw a Zeiss Jenna medium format lens. Or just with the SPL mount. Yeah. But still not rehoused. But they were already kind of playing with ODI going back to Oh, you know, maybe we should start recording some of those older lenses. And I guess what you saw a good one, well be in some of the lenses that just a few years ago, were, you know, maybe $100 lens to handle and because no one was using them anymore.

Alex Ferrari 1:18:31
Right. And now their $1,000 lens.

Alan Besedin 1:18:34
And and yeah, I did not invest into that particular set of lessons because I didn't see any need for medium format lenses in my collection. And I think the prices on medium format lenses are now becoming higher and higher, just because we're now again, seeing the trend for biggest sensor cameras. Like the cameras, you know, we can only have so many case in cameras and latitude on this, that and they're looking at, you know, what, what's the next thing that we can do? Because they have to sell cameras? You know, right. Something more, so I'm sure we are moving towards bigger and bigger sensors.

Alex Ferrari 1:19:16
10 12k like, why

Alan Besedin 1:19:19
bigger case and bigger size of the sensor? Yeah, I think that's the next thing. You know, when we were seeing still cameras with bigger with like medium sensors coming out becoming a bit more affordable, more and more companies kind of going back to that size. And, again, we're seeing red, going towards, you know, this division fullframe obviously, Ari have their own offering, and I'm sure we will start seeing this big and bigger sensors from other companies so well. You never know. Blackmagic might jump on That shape and come out with a full frame camera and again, that will give them so much popularity and you know, reach. No, there's never there's never a bad time to invest in TV interference, I would say that friends move in, they the price will only go off. So like you said, it's a great investment.

Alex Ferrari 1:20:22
And one of the few things you can actually invest in, in the film industry that actually will pay you back. cameras. Exactly, definitely that cameras. So, a couple more questions before, before we go. What is the best bang for the buck when it comes to vintage glass in your opinion, like if you were going to, like man for the money, this it's not my man, that'd be the best piece of glass obviously. But for the money you can't go wrong.

Alan Besedin 1:20:54
Generally, I I go with Canon FD lenses. And I have like a buyer's guide on the website where I'm looking at various because Canon FD range is so massive, there's like there are a few versions of each lens like there's 28 millimeter you can buy it in the F two and F 2.8 and F 3.5. There's a 50 millimeter there's many many steps of that lens and and so on every focal range has lots of choices. There are so many focal choices there are some zooms so and they're in a massively affordable and available pretty much everywhere in the world because kind of brand you know, always was a big brand. Right?

Alex Ferrari 1:21:46
But that's the one you stay away from EF mounts right?

Alan Besedin 1:21:49
Yes, unfortunately Yes. Again, if you own EF mount camera this is probably not the choice but for everyone else. I always say you know check out Canon lenses because they have been sort of underrated and the image quality combined with a bit of nice character it's just a great combination that you can use for most work not just for your projects that need you know that vintage character they are nice enough optically for you to take it on a corporate job or something like that. You know they don't usually say all use hideous wood for two for everything because you can't use it for everything. You take it on a corporate job and it will be like you know what the hell for this year you know, right

Alex Ferrari 1:22:37
right right right yeah, you shooting an infomercial with it's gonna be a very

Alan Besedin 1:22:42
interesting I have a claim that you know, the vintage lenses or like Helios is the lens for everything you know, there is the right lens for the right job and what I recommend something as a general usually, Canon FD is the set of lenses that I recommend that you can use for more things. If you are on EF camera, then I will generate recommend Zeiss Gen lenses because they are m 42 mount and you can use them on pretty much everything and this as affordable escandon empty and they have nice sharpness, they have nice,

Alex Ferrari 1:23:23
their full frame

Alan Besedin 1:23:24
contrast their full frame, they have vibrant colors, and still enough character. And then if you someone on slightly higher level and you want to use again have a set that you can use for pretty much anything. The next step is the Carl Zeiss contacts These are some of the highest end stills lenses that are becoming more and more popular with the senior world just because of how incredible they are optically.

Alex Ferrari 1:24:02
What is it like what is it what is a 20 mil or a 35 or 50 mil run generally speaking so people understand

Alan Besedin 1:24:10
well again, there is a good why contacts size is a good option is because again you have a nice range of lenses that you can choose from so f 35 2.8 is fairly affordable it's I think around 250 I know it's not I don't it's not super cheap for vintage lens. But for Zeiss lens it's a really good price. Oh

Alex Ferrari 1:24:36
my god try to get a try to get a Zeiss CP two you're talking about a $2,000 excuse me, no. What am I talking about three to $5,000 the pack,

Alan Besedin 1:24:49
but even even even size, you know, like just like slightly upgraded Zeiss lenses like I think Effie Steel syringe even they apparently they are mostly based on size contacts, lenses, while some of them anyway and they run you know at much higher price. So if you have a little bit more cash spend, you know, you're serious about you know earning money from from your filming and you want to set that, you know, you can take on pretty much any job, then sighs contacts is definitely one of my highest recommendations. The only other brand that I haven't explored at all yet is the Leica R. It's the only other option that is even slightly more high end than last contact. They're expensive, but they're expensive, just on their rate in terms of popularity and respect. Yeah, but it's much more affordable. And there are more options to choose from. You know, there are a lot there's like a 20, a 2.8. There's a 35 2.8 there's an incredible 51.7, which might not sound special, but it's incredible optically. There's an 85 2.8 and a 135 2.8. So they might not sound super fast, but again, combine them with a speed booster. And you've got yourself a super nice set for probably not that much more than $1,000. That's ridiculous. A bit more than than Zeiss Jenner, but not that much more.

Alex Ferrari 1:26:33
And what is the sharpest vintage lens you've ever tested?

Alan Besedin 1:26:38
mildly? funnily enough, one of the sharpest inserts that I've used is AB Rita, and VSI. On Brian is that

Alex Ferrari 1:26:47
I love avatars. I have mine. I got 135 it is gorgeous.

Alan Besedin 1:26:52
Yeah, they are so underrated. I actually forgot to talk about them. Because even I forget about them.

Alex Ferrari 1:26:58
They're Japanese, they're Japanese lens company.

Alan Besedin 1:27:02
Lenses. This is the brand, one of the main brands that never actually design their own lenses. They used, I think, almost 20 different manufacturers to make lenses for them. So the problem will be the time there is a massive inconsistency because only certain brands produced incredible gems. And some other brands produced very general soft tissue lenses. So unless you really research review the tires. You know you can buy one and be disappointed and kind of forget about the brand because you didn't know that. You know it's not it's not as much as about the brand as about who made the lens for that brand. So there is a Vivitar 90 millimeter 2.5 micron. And that was made by tokina. Akina then made that lens under their own brand as well. But I think they started by just making it for Vivitar. And that that is a cult classic lens. So if you look it on, look it up on Google, there are some forms where, you know, people just go crazy about it, because it's so incredibly sharp microlens in general, are sharper than other lenses. So they generally are grateful portrayed for anything we need, like really nice, crisp image. But that lens has not only has great sharpness wide open, but it also has super smooth bokeh, not warily, but rather a super creamy, pleasant bokeh that can be exactly what's needed for, you know, I started to think that you should do

Alex Ferrari 1:28:56
And that was the Vivitar. 92 point

Alan Besedin 1:28:58
92.5 made by tokina. Macro, and it's all even has a nickname book malkina. Because you know, it's known for its amazing, bulky, and the way to recognize which visitor lens you want, is by the serial number. So each lens starts with a serial number. First, the digits will tell you what manufacturer made the lens, it's very easy to just kind of type in Vivitar serial numbers on Google, and there is a list. So you generally want to look out for those known brands like tequila made, made some. There's some others like he can have precision, which are the least known, but again, I have some reviews on my website, where I look at various rebuttal lenses and that's how you can kind of pick up the The brands that the better ones and some other brands that maybe you want to avoid. So, yeah,

Alex Ferrari 1:30:08
We'll be right back after a word from our sponsor. And now back to the show.

And which out of all the lunch you've tested has the most character or film like property? You know, you know which one I want to say. If you want to say it, it's okay to say it. Film like why did you? Cuz I mean, some of these like the the Swiss star, the Ken, the Ken, bollard,

Alan Besedin 1:30:48
Swiss are thinking about the engineer's 1768.

Alex Ferrari 1:30:52
That is gorgeous. The engineers are gorgeous. talea.

Alan Besedin 1:30:54
Yeah, I was actually thinking about that lens, how, how much I enjoyed, you know, the image that was coming out of it, but I then know that it's a very specific kind of lens, you know, you can't use the full frame you can use on SuperFerry five. So, you know, generally, I would say, you know, try the Helios 44. Two and, you know, discover it's magic. It's not the lens for everything. But, you know, you will easily find a project where you might just want to shoot whole thing with that lens, you know, like a music video a little like, commercial or some fly by somebody with RT, maybe not without any real story, but some of where you just wanted to look beautiful. And you know, this is definitely less.

Alex Ferrari 1:31:39
And real quick, I just wanted to ask your opinion on because if people are still listening, that means they're into what we're talking about. So, because this is God log, and I think we've geeked out pretty heavily on on lenses. We could keep going on. And we could talk for another two or three hours. I

Alan Besedin 1:31:56
mean, I have what we'll need to do with some get some more questions, maybe on some feedback that you might

Alex Ferrari 1:32:03
exactly know the the Super takamura Is that the way you pronounce it?

Alan Besedin 1:32:08
A super sack Kumar, I think it's how, yeah, but a but I wouldn't say that you're wrong, because I've never actually heard anyone pronounce it now.

Alex Ferrari 1:32:21
I call it supertech amaura.

Alan Besedin 1:32:23
I know, and I'm not gonna I'm not gonna say this wrong, because I'm not saying I'm wrong. The idea is that this is the thing with some of those instances, you kind of don't even know how to pronounce some of the names because no one no one anymore kind of talks about them. So right. Like why Yeah, exactly. The names are open to interpretation,

Alex Ferrari 1:32:44
the, the Super takumar Ah, I got the 50. And,

Alan Besedin 1:32:48
okay, the 51.4. Yes,

Alex Ferrari 1:32:50
it is super sharp. I was blown away how beautiful it looked.

Alan Besedin 1:32:56
It's it's another one of those called classics, that has a massive following. There is a group on Facebook called indulgence video. Which is the group that I started a long time ago.

Alex Ferrari 1:33:14
On Facebook. Yeah, absolutely.

Alan Besedin 1:33:16
Yes. And I decided to create a poll of people commenting and, you know, adding their lenses as to, you know, what is their favorite lens. So, you know, people were able to add their lens, and then other people could check, you know, the box and get more votes, you know, for the length. And, obviously Helios 44 two was by a massive margin, the most popular lens, you know, probably going over 100 volts, but the next second popular lens was actually the, the superior tacuma 50 millimeter 1.4. Because I think everyone who tries that lens, absolutely falls in love with that lens. It's, it's also good.

Alex Ferrari 1:34:04
It's so good. I took it out, just start taking some stills with my daughters. And I was, I was like, What the heck is that? I was, I was just

Alan Besedin 1:34:14
recently, but I also took it out on a day out and the smoothness that you know how pleasant the image is, out of that level. It's gorgeous. It's and I paid like 40 bucks. Yeah, 50 bucks for it. It was i'm not i'm not going to claim that, you know, you're not going to get that smallness out of some modern lenses.

Alex Ferrari 1:34:39
You know, whenever 40 or 50 bucks

Alan Besedin 1:34:41
40 bucks for the lens. Exactly. If that's, you know, you don't need to there's no, there's no massive risk in it. And chances are you'll probably sell it for at least 50 maybe 100 you know,

Alex Ferrari 1:34:54
depending on how Yeah, exactly.

Alan Besedin 1:34:55
And depending on the condition depending how long we have it and you know, sort stances but you will never lose anything on on on that lens and most editions, you know, so it's such a low risk investment. You know, you can you can keep exploring and just seeing what whatever works for you.

Alex Ferrari 1:35:14
And, and that's the thing, again of why I wanted to have you on the show is I really wanted filmmakers to understand that buying glass is not out of Route out of your reach anymore. Because a lot of filmmakers like man, I can't afford to buy my own lenses. Well, this is a great way to kind of experiment, go hunting, go searching for that gem that no one's really heard of, and shoot something with it. And then you can go deep down this rabbit hole as, as Alan and I need to

Alan Besedin 1:35:47
say to a lot of people who got into a situation. You know, this is great. Careful, because no, you know, on my last count, I had 245 lenses.

Alex Ferrari 1:35:59
Wow, wow, it was 100. Before last time you said it was

Alan Besedin 1:36:03
there was a count that I decided I need to reduce my collection. And I went through all my lenses and kind of tried to count them. So you know, more or less that that number. And I've been kind of trying to, you know, to bring it down, even though this is the thing for me, you know, this is this is what I'm about? I'm you know, I'm so passionate. I'm I'm like self proclaimed ambassador for Windows lenses. Yeah, sure. But, you know, it's not, it's not impossible to get to where I am, I know some people who have as many. And, you know, there is no need for so many lenses. I know. Like my one, my only excuse is that I review them, I compare them. Now I write about them. A few of them, you know, to put them together so that but even I know that, you know, I don't need to have that many. So I've been trying to kind of come down to numbers, and to anyone who is getting into the, to the habit of just buying up every lens they don't have yet. Because they're so cheap, I would say you know, try to concentrate on sets. You know, if you like super documents, or if you like my course, just, you know, try to just build on that. And you know, go with the same set. You know, yes, when the sounds are great, but they have all of them have such different look and subject and character, that if you take out a bunch of different witnesses on one job, chances are, you're gonna end up with some mess, because your mid shot will have lots of flair and low contrast. And then your wide shot will have much cold image and maybe high contrast. And try great in that post. So that's why you want to ideally you want to concentrate on sticking with one brand. And building on that and then only having you know those few extra special lenses like the Helios 44. Two, if you decided you don't want to go with a Russian set, just get the Helios 44 to for those special occasions, or maybe the special sequence the dream sequence the Yeah, or maybe have a micro that's a different brand. Because you will only use it for the micro shot.

Alex Ferrari 1:38:19
Or like an optic like the Synoptic. Yeah, that's

Alan Besedin 1:38:21
an optic very special lens. That's I think what I said in my review, it's like the dream sequence lens, because it's so far from perfect, but it's so special that you know, there is there is a sequence somewhere where it will be absolutely perfect.

Alex Ferrari 1:38:36
Yeah, it's called Clockwork Orange. Exactly. You know, yeah, it's it depends on it depends on the filmmaker and what you can use. It's a, it's a paintbrush, you give a paintbrush to Picasso, you give a paintbrush to me, it's gonna be two different pictures. Two different paintings

Alan Besedin 1:38:50
this way, it's just No, it's just don't, because that's what happened. That's what happened to me. Don't just buy every bargain that you see, because there will be a lot in the entertainment world. So God like it to start with buy some, but then kind of try to figure out what you like most. And you know, concentrate in that direction.

Alex Ferrari 1:39:14
I'm using your excuse, I'm going to start reviewing them and talking about them and nothing wrong with it. There's my excuse.

Alan Besedin 1:39:22
That'll be my eventually you will get your money back and probably will even make some money. Like most likely you'll make some money on the lenses that you bought like a year ago. Yeah. But while they are in your possession, it can feel a bit daunting that you have spent so much money you know, and you're not using them every day.

Alex Ferrari 1:39:43
Right right

Alan Besedin 1:39:45
on the shelf. And you'll be like, you know, this is cool, but I also feel so guilty.

Alex Ferrari 1:39:51
Yeah, well, I with my canoptek the 5.7 I don't think I'm gonna ever sell it because I'm a Cooper fanatic and just to know That I have something that even is remotely capable of getting an image that even remotely look like anything that Kubrick ever shot. And not, not not even that I could even serve him T. But as a filmmaker, I could even serve him T. But just to know that that lens is so special, is when I probably will hold on to for a long, long time. And I got and I was lucky enough to get a mint, like as men literally off the factory floor.

Alan Besedin 1:40:27
Oh, that's awesome, because with them, it's tough. You know, the massive front element. People who look into that lens, they will they will see how interesting that lenses their fun element is massive and completely flat. Yes. And it's not really protected by much. Nope, so easy to have that crotch then obviously being a vintage lens.

Alex Ferrari 1:40:48
How old is it? How old? How old is that lens? By the way? Do you know,

Alan Besedin 1:40:51
man, it's like 50s, probably around 50 or 50 years easily is you know, it's like that old vintage lens. She's.

Alex Ferrari 1:41:00
And then the other thing I wanted to talk real quick about guys listening, when you go down this rabbit hole of vintage lenses and it can get stupid as it's gotten with me and Alan, when you start getting into like 100 year old lenses, and building custom rigs to be able to focus 100 year old lenses. And this is the little voice in your head. I'm sure you have the same guy in your head. Like, what if I got that? I wonder what that would look like, if I can make that work? Maybe I could shoot something that no one has ever seen before?

Alan Besedin 1:41:33
Yes. There are people on the Winterfell twitter facebook group that do that kind of thing. Yeah, I have folks in helicoil that, you know, they they put like this lens that called Magic lanterns basically. No, even the name This takes you back. Right? Like some of the first lenses that ever existed. Right? And obviously, the image is very unique. But yeah, it's, uh, thankfully, there were few occasions where I wanted to buy one. You know, I'm just so glad you know, because, yes, yes, you will create something special. But I think you probably are fine, just kind of sticking with the 50 year old lenses. Now you're going deep in then you start getting I mean that they are they have been to China, you know? Yeah, I know. It's, I guess no limit as far as how you know how you can go. But then you like to go first lens there exist and kind of make them work on modern cameras. But is it worth in terms of practicality and really use? You know, 50 5030 year old vintage lenses are still totally usable. They have, they still have nice folks and rings, or maybe you know, some of them need to be serviced. But mostly, they're still very capable wear lenses that go, you know, let's say over 50 years old, and now older. You know, this is something where you just can't do more for fun. Because they will genuinely be impractical. You will have to modify that. Oh, no, it's insane. And

Alex Ferrari 1:43:08
imagine and then then you start getting into the other lenses, like the projection lenses and oh,

Alan Besedin 1:43:13
oh, don't talk to me Our projectors, because we'll be here for another two hours. You know, I don't get into projection lenses. But when we haven't touched the anamorphic lens world, yeah. Oh, once you kind of have to get into projection lenses. Even if you're a guy like me, who doesn't really going to try twice to kind of stick with ready vintage lenses. Yeah, yeah. What?

Alex Ferrari 1:43:44
Yeah, we haven't even talked about anamorphic. And that, yeah, I started. It's the massive subject. I started to dip my toe into it. And then I was like, yeah, I'm out. I can't do this right now.

Alan Besedin 1:43:57
It's sort of like the low end of it. It's sort of like, like using those 100 year old lenses. Yeah, that's how you're wired get to get clubs, and you need to, like fuck, with your taking lens and your projection lens. It gets crazy. And people do it. And I've done it just because they lost after that. You know, on a morphic game, each of those flares, they, they really want to experience them. And they either can't afford to rent because you basically can't afford to buy them like unless you look super high end. But a lot of people can't even afford to rent anamorphic lenses, you know, so the only way to try them is to grab those projection lenses, you know, put them into this crazy rig. And you can get really cool results but so impractical. It's very much.

Alex Ferrari 1:44:50
So let me give you the last three questions and I'll let you go man, because you've given us a tremendous amount of your time. So I truly appreciate it. Alan, what advice would you give a filmmaker just jumping into the Business besides buy vintage lenses.

Alan Besedin 1:45:03
Okay? Okay. I think as you start start out, you have to make little sacrifices, yet some sacrifices, financial sacrifices, you have to shoot a lot for free, just to build connections. Fortunately, in filmmaking world, most of the people you will meet on a set are your friends, they are not your competition, like you will meet a sound guy, you will meet a producer, you will meet this, you know, like so many other people who will, if you have made a good impression and have done a good job, you are not a douchebag, you know, you're a nice person, most likely, when someone comes along, they might either refer you or call you, because you are not their competition they might need you know, so, you know, when I was first starting out, I had to do a lot of, you know, short films, and, you know, all of your projects where there was no money in it, but it gave me a great way to practice and also to meet so many people who, you know, at much later stage, maybe two years down the line, they were like, Oh, you know, that there's, there's this job that someone is, you know, someone needs the camera guy for, you know, do you want to do it, and I never knew, but back on that project, which was completely free. And, you know, I was giving my time I was making money. I didn't know I'm, I'm gonna make any money down the line. But, you know, believe in, in the concept of building relationships, and, you know, creating solid connections, you know, will most likely, you know, take you much further down the line. And I think staying humble as you grow and remembering, you know, the people you worked with, when you start is very important, because you never know where people are going. Oh, yeah. You know, someone who is just starting out,

Alex Ferrari 1:47:11
will give you a job in a few years. Yeah,

Alan Besedin 1:47:13
they might become a great director, some something like that in five years time. And if you are again, because they're still not there, like, you already go to the next level, and, you know, like out, you know, I'm not I'm not I'm not into this stuff anymore. You know, you can be nice about it at the very least, you know, exactly. Because he never, he never know, you know, overstay always they kind of humble and, and nice to people, especially the ones that you started with, because they most likely helped you build up your relationship in in the community and build up your show reel. More importantly,

Alex Ferrari 1:47:48
now, what is the lesson that took you the longest to learn whether in the film business or in life?

Alan Besedin 1:47:56
That is probably a matter for different podcasts? Anyway, but in business, I wouldn't, I wouldn't. Like it kind of takes me back to do want to take about the business part or the creative part.

Alex Ferrari 1:48:17
I think business because we always talk a lot about the creative, but I really would love to talk about business. Because if you have a lesson that you've learned in business, and the business side of the film business, that would be probably helpful.

Alan Besedin 1:48:29
Okay, I should have read your questions beforehand. Question. Think it's it, you know, not to take, you know, anything for granted. Like, it's always gonna be there. And goes, goes with life as well. It's just, you know, you always have to be on your toes, networking and looking out for opportunity to stay in touch with people. Because if you become too comfortable, the tongue might come when work dries up, and you suddenly don't have anywhere to turn to and you have to start from the start. I've had such experience with with my work where I became very comfortable working for one company was providing no more than 50% of my income and then oh, yeah, suddenly, you know, they're gone. And that that kind of went into different direction. And, and suddenly I find myself thinking, you know, you know, what do I do next, you know, so always, you know, spread out, spread out your work and your connections so that you're not relying on one thing. Because, in business, any business is really important to you. have, you know your options? Open in case that one source of income dries up. And if you don't have anything else, then you know you're screwed. diverse. Just have to work and go and work in a restaurant or coffee shop. And you're no longer doing what you love and film business. Just because you know, you didn't.

Alex Ferrari 1:50:24
Didn't diversify, diversify. Yeah, multiple revenue streams, multiple revenue streams from multiple different sources. So if something drops,

Alan Besedin 1:50:33
I think that I think that's what I'm still learning I'm still trying to do because most of us in filmmaking world are self employed, you know, like freelance. So we, there is never a consistency. So you always have to keep hustlin like, You're both your website is cold.

Alex Ferrari 1:51:00
Always hustle baby always know. Yeah, that's the thing. Now, what are three and three of your favorite films of all time?

Alan Besedin 1:51:10
Oh, man, actually, strangely enough. Whenever I think of clockworks orange, I'm always like, you know, this is something else. And I'm not. And and, and I'm not a person that is into violent film. So you'd like that?

Alex Ferrari 1:51:27
genuinely? oddly enough. But oddly enough, if we want to talk about Clockwork Orange, it's oddly not that violent. Yeah, compared to television today.

Alan Besedin 1:51:39
All the decisions today, don't get me started. I know. You know, and whatever. You know, I'm not judging anyone, but I'm not particularly into violence. I, you know, doesn't bring out anything in me was default, I don't think it generally brings me brings out anything in people other than taking maybe some frustration out of certain individuals where, you know, they might feel frustrated and television kinda, you know, maybe lets them get it out somehow in the system. I don't know. Yeah, I don't, I don't change in law. firms that concentrate on violence like that, but that's just a masterpiece, you know, just so much wanted, I love films that have the, you know, have a bit more to the story. You know, things that you sometimes need to read every time you watch film, you find something new little details, you know. And I think Clockwork Orange is one of those films that every time I'll watch it. Because I don't want I don't see that often. But every time I would see it, it will be like almost like watching for the first time. Yep,

Alex Ferrari 1:52:51
exactly. That's one of those movies is just like, in the what he does in the first 20 minutes alone is more than filmmakers doing their career.

Alan Besedin 1:53:01
Yeah, it's insane. Yeah, I know. And actually, one other film that I really love is oblivion. And I know that I enjoyed the film, people don't like it at all, some people, you know, love it. For me. I do love the story of it. But for me, I really loved the cinematography of that film.

Alex Ferrari 1:53:29
He's the director, and that dp did a really great job with the cinematography and oblivion was beautiful.

Alan Besedin 1:53:35
Yeah, I just, you know, it kind of really, you know, made me made me research, you know, you know, that feeling to be, you know, how did they show it? You know, what lenses do they use and stuff like that? I think they mostly use more than classmate cardi Miranda relief His name is he he's one of those cinematographers who actually likes to use the interest lens once in a while, which was nice to, to hear, you know, especially on like, you know, shooting female skin tones. Yes. Explain how it flattens the, you know, the look of you know, how Female Actor actors almost, if they know about it stuff, they sometimes, you know, request certain lenses like that is used for that because of how nice it is. So, yeah, it whenever filmic does that to me where I want to research more, you know, go deeper into it, and again, inspires me that's, so it's a good sign,

Alex Ferrari 1:54:43
and where can people find you?

Alan Besedin 1:54:46
Okay, so, the main hub is the vintage lenses for video.com. That's the website. But I'm also on pretty much every social network. There is Maybe apart from Snapchat, I tried it and didn't work for my format. But but on Instagram, it's another great place to check winter census video out because I tried to post something every single day, where with the website? I usually do like one two reviews per month.

Alex Ferrari 1:55:23
Yes, I'm very upset about that, by the way.

Alan Besedin 1:55:26
That's, you know, I can only blame business for that. Yes, I

Alex Ferrari 1:55:30
know, I don't feel it, brother. Trust me, I don't

Alan Besedin 1:55:32
make money online. And I have to spend my time trying to make a living, which is, again, another place where can be found this Patreon. If you guys want me to produce more content, you want to see more vintage lens reviews and stuff like that, then check out an innocence for your Patreon page, because this is one of the only ways how I can try and spend more time to bring out exciting content. And it's completely it's completely the thing that you just kind of do it if you want, you know, I I never tried to sell anything to people, if they want to help. They help if they want to just enjoy it for free. That's fine. I will still try to keep doing it as much as I can.

Alex Ferrari 1:56:16
I element Thank you so much. I'll put all those links in the show description. But man, I really this, this interview has gone out of control. We went we went it's we're getting close to two hours already. which inspired by oddly enough, not the longest interview I've ever done. But we definitely went deep down the rabbit hole of vintage glass. And I really appreciate you taking the time out man

Alan Besedin 1:56:40
To be on your show. It's the first experience doing something like that. And definitely very enjoyable, because I will never pass on an opportunity to geek out.

Alex Ferrari 1:56:50
Appreciate it, brother. Thanks, Alan.

Alan Besedin 1:56:52
Thank you.

Alex Ferrari 1:56:53
Well, if you want to know about vintage lenses, you definitely know more now than you did when you first started listening to this podcast. It Again, it's kind of changed my perspective on how I I shoot things, how I do things. I've really dug deep into lenses. And because they're essentially your paintbrush, they are your paintbrush. When you're making a film, as a cinematographer, as a director, as a hybrid of the two, they can impart a signature look on a film or on your style as a cinematographer or as a director. And they don't have to cost 10s of 1000s of dollars to do so. Especially when you're starting out also, especially when you are trying to create you're trying to set yourself apart from the pack. If everyone else is shooting with the same old glass that everybody else is shooting, and you pick up something that's 50 years old, put it on the certain camera color grade in a certain way, and you've got a very unique look. Well, hell, man that's gonna make you stand apart from everybody else. At the end of the day, though, it's always about story. It's always about how these paint brushes, tell your story. I'm not telling you that if you go out and buy these lenses, you're gonna have a better movie, you're gonna have a better looking movie, maybe a more unique looking movie. But at the end of the day, it's always about story. And also don't forget that just because you someone could give me a $2,000 paintbrush, that is the most amazing paintbrush ever created in existence and gave me a canvas and some paint. And I guarantee you it's I'm not going to be able to paint anything even remotely close to what Van Gogh or Dolly or any of the Masters did. Okay, so it's not about the tools. But if you're good at what you do, those tools can bring a unique perspective to your work as an artist and as a filmmaker. And again, guys, please don't forget to head over to iTunes and preorder This is mag comm at this is mag comm forward slash iTunes, it's really going to help out the cause a lot. And I really am excited to let sit to get it out there for you guys. And and for you guys to see it and let me know what you think. And I can't wait to start talking about the next projects I've got going on and what's in store for indie film hustle and how I'm going to be changing a bunch of stuff and adding a bunch of cool stuff to it in the future as well as what I'm going to be doing with the indie film syndicate and how we're going to be making that better as well as a membership community that we have. So stay tuned guys, there's a lot of stuff coming. And guys, if you haven't checked out my YouTube page, definitely hit that head over there. Go to indie film hustle.com forward slash YouTube and you'll be able to subscribe and check out all the videos I'm going to be putting out on YouTube. These these vintage lens test I'm going to be doing as well as some other cool things that I have in store for you guys. So definitely go on YouTube, subscribe, and so you can stay up to date with all things indie film, hustle. And as always keep that hustle going keep that dream alive and I'll talk to you soon.

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IFH 161: Building an Affordable Cinema Lens w/ Veydra Lenses’ Ryan Avery

Right-click here to download the MP3

If you’re an indie filmmaker and shoot your own stuff, the price of really good glass is generally too damn expensive and cinema-style primes lenses are totally out of reach…until now.

Until recently, the most cost-effective cinema-style primes lenses have been pre-existing stills lenses, which can create problems with matching and physical layout. You have the “pulling focus issue” that still lenses have (top marks vs side marks for the 1st AC to pull focus).

Enter Veydra’s Mini Cinema Primes. This amazing company has put the power back in the hands of the indie filmmaker at an affordable cost. These extremely compact lenses have an amazing build and image quality. They are light, compact and just gorgeous.

Today’s guest is the co-founder of Veydra lenses Ryan Avery. We discuss all things lenses, what cinematographers are looking for and the core mission of Veydra, to help filmmakers. If you want to learn a bit more about how cinema lenses work or how a couple of filmmaking entrepreneurs built a killer company then take a listen.

Alex Ferrari 0:01
So, today's guest and I have been playing tag for the last six months or so we've been trying to get I've been trying to get Ryan Avery on the show. And we've never been able to get our schedules right. Well, we finally got our schedule set up and got him on the show. Ryan Avery is a very inspirational guy. He is one of the cofounders of vedras Cinema lenses. And I am a big fan of these lenses because like anything else I really a big fan of it gives power to the people gives power to the filmmakers and gives good quality brand new cinema glass, for a very affordable price, almost probably a quarter of the price of what you should be paying for a for glass of this quality. But what I really wanted to talk about to Ryan about was not only about his glass, but the journey of how he built this company up his mission about what why he does what he does and why they do the company itself. And its core mission to help filmmakers and cinematographers get really good, affordable glass, how they started a Kickstarter campaign, asking for 50,000 bucks to make the prototypes and they got over a quarter of a million dollars. And of course, if we're going to have a lens expert on the show, we're going to talk about lenses. So if you are interested at all about knowing and understanding how a lens is built, what a good lens is what you're looking for to buy when you're buying a lens. This episode is definitely for you. It's a really great companion to my interview with duclos lenses, Matthew duclos, Episode 147, which you can find on any film hustle.com forward slash 147. I'll put it in the show notes as well. And we will be going deep into lenses and how to build a company and how to just follow your dream. You know, he had a he was in a normal job and he decided to open up his own company and go for it and he's doing well. And I think we can definitely find inspiration in Ryan's story without question. So without any further ado, enjoy my conversation with Ryan Avery. I like to welcome to the show Ryan Avery. Man, thanks so much for being on the show, man.

Ryan Avery 4:29
Thank you.

Alex Ferrari 4:30
I it's we've been going back and forth for what, six months.

Ryan Avery 4:34
It's been a long time we had a lot of back and forth. We finally wrangled our schedules and here we are.

Alex Ferrari 4:38
Absolutely. So thanks so much for being on the show. I'm really excited. I did an actual big post on the veydra lenses. Oh god almost a year ago now. And it went viral. It went really crazy. And I think is that the that's how you did that how you kind of found me did I find you I don't even remember it's been so long.

Ryan Avery 4:55
I you know, I think I know I read the article and then I obviously Appreciate it. So we shared it on our various various media channels because it really was a good summarization of the of the mini primes. And I'm sure we connected one way or another through there. So it's great. Great to be here.

Alex Ferrari 5:10
Yeah, I'm a big I'm a big supporter of anything that gives power to the people. And these lenses are definitely in that category without question. So let's talk a little bit about how to come up with that. Well, first, before I even get how did you come up with the idea? Tell me a little bit about yourself your background, I'm assuming you're a lens geek. So tell me a little bit about how you got started in the business in general.

Ryan Avery 5:33
Yeah, I worked in camera stores like selling I traded used lenses and for a number of years, and I also worked in several camera stores, including kids camera, which is now gone Ritz camera, which now exists only online, but then I worked for them they had like, over 2000 stores. Remember those? Yeah. And then I worked for sammies camera. And I took some time off to do some full time rock climbing and other things in the years in between and went to law school and did all kinds of stuff. But ultimately, I kept getting pulled back to photography and cinematography. And so I left sammys camera in 2006. And I started working for Schneider optics as their sales manager. And through that experience about that time a couple years later, Schneider came to me. And so they wanted to develop some cinema primes and those became the Schneider cinese Zener. Three, originally seen are one, two and three, I provided the design specification for those. So I talked to cinematographers, and then translate that to not literally translate in the English to German, translating to translate marketing speak, what what people are excited about. filmmakers are excited about seeing in lenses, communicating that to the engineers. And so we created the cinese er threes, ultimately. And then after that we did the Xenon full frame primes. I helped with the design specification for those. And after that I left Schneider in 2013. And we decided to start veydra. So that's what we did. It was a little bit of a project with me and my friend Jim Zang. And, and we decided, hey, let's make some small lenses. I told Jim what to make three or four revisions later, I still have the very first I should show somebody those what what veydra Mini primes could have been to show?

Alex Ferrari 7:29
Oh, you gotta, you gotta you gotta send some pictures.

Ryan Avery 7:32
Yeah, we got some pictures of the early prototypes. Now that veydra is our full full time real lens company. The beginnings so. But anyway, we arrived at the design of the mini primes. We manufactured them first, which is not something normally people do. So we took a big leap. And we went on Kickstarter, and everybody locked on to it. We raised quite a bit of money, I think almost $300,000.

Alex Ferrari 7:56
Yeah, you guys had an initial goal of 50.

Ryan Avery 7:59
Yeah, we an initial goal of 50. We wanted to we really only needed $50,000 to pay for some final tooling and some cost overruns that we had done in development. And it turned out that Kickstarter ended up being a huge advertising platform as well, which wasn't something we were expecting. We really just legitimately needed $50,000 to make it happen. And yeah, we raised almost 300 so I was waiting.

Alex Ferrari 8:21
What was what was it like when you started getting that kind of reaction from the public from from from our filmmaking public?

Ryan Avery 8:27
Yeah, I mean, it was it was awesome. We got a huge amount of support. Folks like Adam wilt, who writes for pro video coalition, or did time anyway. And some other people jumped in and did some pretty extensive tests comparing them to things we weren't intending to compare them to like ultra primes. And it it really was well received. And a lot of my friends I have a lot of friends in the filmmaking business, independent shooters, directors of photography for major feature films all across the board and all of them jumped out and bought these lenses so and it's continued sense and the story has developed and new mounts and new lenses and all kinds of fun stuff.

Alex Ferrari 9:06
Now and what made you come up with the idea to even go down this road of trying to compete in the cinema lens cinema prime world?

Ryan Avery 9:15
Yeah, as well. I remember I did it. Although Schneider is definitely not the largest brand in the motion picture optics business. It is a major brand. And we did. We did a lot. I learned a lot and my time at Schneider and when I left I said you know I was actually trying to make these under a different brand name for a number of years. I've been working on this project since since I had had the idea for it since 2010. Actually, but it The timing was not right. There weren't any cameras at the time in 2010. You got to remember that was I think the Canon seven D was kind of the height of it all are the five there was there wasn't a lot read

Alex Ferrari 9:55
on read was just coming out. Yeah, well

Ryan Avery 9:58
read. Yeah, I was actually at nav 2006 where red was launched. So I was there the day of red one. And yeah, and I watched that develop and by 2010 they were well in the game, but there wasn't a thing in that low price point. The gh gh for I don't think was quite a thing like Magic Pocket or even black magic. Yeah, so so that's where we kind of had the idea and and really what it was about wasn't so much The world doesn't need another lens brand. It was more like I thought, I've noticed all these people I'm big you at the time, I was a heavy user of Twitter, I've kind of transitioned over to Instagram and Facebook in more recent years. But at the time, I was really heavy on Twitter, and I saw a lot of people posting pictures of adapters. And as to mention Adam wilt again, he said in one of his articles, he had a Blackmagic Pocket camera quote, hanging for dear life off the back of a 70 to 200 Nightcore.

Alex Ferrari 10:49
I said to myself, and I

Ryan Avery 10:50
just thought to myself, like man, that's the case. Like all these huge lenses, you know, they're great lenses. I mean, you gotta remember at the time, it was like the CMP twos. Yeah, yeah, I was just like, Man, this, this is these lenses are great, but they're really big. And there's this tiny little optics. So I said, let's just take the whole thing and shrink it down. And part of doing that was was making the mirrorless because there's differences in lens designs as to the physical size. And so if we made them really what we call short flange or mirrorless design, it would make them super compact. And I looked at all kinds of stuff. We looked at rehousing things. And we realized really quickly, that rehousing, existing optics wouldn't work because when you rehouse photo lenses, you still get breathing and image shift and other things that a still optic just isn't designed for. So it became apparent to us that we had to do a ground up design. So we made a whole new ground up design for the first four focal lengths. And so that's kind of where the idea came from was all these big lenses or big lenses on tiny cameras and said why not tiny, tiny lenses for tiny cameras,

Alex Ferrari 11:52
high quality, tiny lenses, on tiny cameras? And what were some of the main challenges of actually creating, you know, the first Daedra lens,

Ryan Avery 12:03
the biggest challenges, I think we're getting the physical communicating to the to my engineering partner, Jim, that you know what exactly we needed, because he's an extremely talented optical and mechanical designer, which is actually very rare. It's very rare to find someone that can do both optics and mechanics, when cinema lenses are made inside companies, usually a team of mechanical people and optical people, and they talk to each other and make it work. But Jim did bolts. So the biggest challenge for us was communicating to him. Exactly the look and details. You know, the little fine details that make veydra lens is completely different than most people aren't aware of like the fact that you don't have to shim the lens, you can just slide the focus scale to your appropriate setting. Things like interchangeability of the mounts within the mirrorless system. You know, the common at France, all these things that people just don't really think about. And that was our biggest challenge was getting all those little details in there for the price that we wanted. Vader lift is really should cost $2,000 a piece, there's no reason that they shouldn't other than the fact that we decided that we wanted to give something to the filmmaking community and not make it so much of a profit driven business and more about getting just enough to get it out there and get real tools into people's hands. And that's what we've accomplished.

Alex Ferrari 13:23
That's that's very admirable, especially in a world where people are more profit driven than anything else.

Ryan Avery 13:30
Yeah, I mean, you know, one day, we're probably going to have to raise the prices of Vader lenses just because it was becoming an increasingly larger company. But at the moment, we are able to maintain that that spot, so now is as good of a time as ever to get a veydra lens. Before they may cost more, it's a real thing. And eventually businesses get to a size where Vader is now we've sold 1000s and 1000s of lenses. They're used major feature films all the way down to our bread and butter, which is obviously independent filmmakers. So you know, we're really excited to continue to provide those tools.

Alex Ferrari 14:04
Nick, can you tell me Okay, well, can you tell the audience because I know there's a couple of a few novices out there who probably don't know a lot about lenses. Can you talk about the difference between a cinema lens versus a standard photo lens?

Ryan Avery 14:17
Yeah, the the key the key differences are a few. Number one is obviously the mechanics, which some people have addressed with rehousing. I have good friends at rehousing companies like GL optics, and even duclos lenses, you know, Matthew does some stuff. And those are where you take the mechanics of the mechanics is the first thing the 0.8 module gear to accept a follow focus or a wireless follow focus. Or even just provide that a lot of people obviously pull with their gears by hand and that tactile experience that you know your hand isn't going to slip because you've got that gear in your hand. So the gears on the iris and the the the stepless Iris where there's no where it's a smooth, I And then the gear is on the focus. Right? Yeah. And then in that mechanics is the degree of focus throw. So you need at least preferably around 203 100 is more appropriate cinema. Focus, throw it to the bedroom lenses have.

Alex Ferrari 15:15
So when you say focused or so just kind of like break it down for everybody listening, when you say focus throw means like, on some of the on some photo lenses, when you focus, it's very quick. So you just like kind of move a couple inches. And if you're focusing where you mean throw is like you really got to move, you have a long turn to get into focus. So that means you can really dial in focus and have a better a better kind of cinematic focusing experience is that make sense?

Ryan Avery 15:40
Yeah. And still in still photo, it's all about speed, the optic, the glass has to move as quickly as possible to get to a set focus point that either the camera or the operator has determined. And so they use a very short focus through a very, very short movement. But where, for example, maybe a half an inch would represent the entire infinity to close focus. But if you're shooting motion, where you're trying to get that slow, gradual pole, it's really, really hard to do, unless you have those that full. So the veydra gives you almost two turns of the barrel just to get there. So you can you can really do a nice slow, beautiful focus poll with a with a proper cinema mechanic. That's true of any of the most of the real houses, some of them, they'll do mechanics to try to stretch that out a little bit from the base photo optic. So that's what we're talking about.

Alex Ferrari 16:29
Can you talk a little bit because you've mentioned the term infinity a lot? Can you just tell us the basics of what infinity focus means?

Ryan Avery 16:36
Yeah, infinity focus is when basically the, the depth of field is mitigated to the point that it everything is in focus, and you're focusing on the far horizon or what the lens sees, or what the sensor is capable of seeing as the far horizon. So so it's it's that point where everything in the foreground all the way out is in focus, depending on your aperture setting, which directly plays into it, but that's what infinity focus is. And then sometimes if you can't get infinity focus, that becomes a problem. Yeah, and infinity focus is really key. Because it's the hardest one to get on a cinema lens, it's all lenses, they, the sensor has to be the rear element, or the elements have to be an exact precise distance from the sensor. And if it's too if it's too close to the sensor, then you can achieve infinity focus, and again, if it's too far, so it's a very precise calculation, which is related to the wind

Alex Ferrari 17:35
amount. Now, speaking of mounts, I asked you off off off air about this. And that was when I saw the Vader's a very first thing I said, I was like, Oh, why isn't it for an EF mount? You know, can you talk a little bit about why the Vedas in their current state cannot be on an EF mount.

Ryan Avery 17:54
Yeah, and again, it's tight, it's tied to this concept of being able to achieve infinity focus, which is directly tied, that's the distance of the elements to the sensor or the film plane. And in this particular case, we're talking about flange depth, which is, which is basically the mounting point where the where the lens meets the camera. The distance from that to the sensor is different for different types of camera mounts. So for example, we divided into two categories short flange and long flange. So short plans is what veydra lenses are, which are veydra Mini primes or short plans designs. And those ones have a flange depth of 20 millimeters. So the distance from the back of the lens to the sensor is about 20 millimeters. And on the Pl and EF mount cameras, it's like 52 to 54 millimeters. So there's a huge difference, it's almost double the difference the distance and so how that comes out in veydra lenses and the reason that many Prime's cannot be PL or EF mount is because there's 20 plus millimeters nearly 25 millimeters of space in there, that has to be closed. So the lens would have to be either 20 millimeters further away from the sensor, which means that it wouldn't even be mounted to the camera and we'd have to have all this extra metal to close that gap. Or if you put a veydra Mini prime on a PL camera it would have to go inside the camera so far that you couldn't even reach the gears if we've made an adapter and then again, that's infinity focus so so it's not that we can't do it. It's it's physics. In some cases, it may not physically fit inside because you have to go inside the camera body to make a short flange lens you have that rear element 20 millimeters from there, which means it would have to be all the way inside the Pl mount, which isn't really possible. So

Alex Ferrari 19:44
but but it will focal reducer

Ryan Avery 19:46
help at all? No again because you have to focal reducers work on the concept of taking a long flange like a PL and EF mount design and adapting it to a short flange camera. So the metal that's closing that gap Is the adapter and then their optics inside of there which are doing other things. But so that's why it's not possible to use a focal reducer with many primes. Many primes are made only for mirrorless. There are no adapters possible. And we sell them the hard mounts for a very low price on our website that go from two different mirrorless mounts. So like C mount Micro Four Thirds Sony e mount, Fuji x mount most recently, those are all short flange designs, but EF and PL just are not physically possible what they require a whole new series from Vader to do that

Alex Ferrari 20:34
so and is that in the works? Yeah, we've

Ryan Avery 20:37
been working on a, an EF and PL series for quite some time, it is probably the number one email we get. Be behind what why doesn't this work on EF and PL The next question is always Well, are you working on a new series? And? And the answer is yes, we've been working on one for a while. However, we've had some significant challenges. And we're considering exactly how to move forward on that. So one way or another there will be a veydra f NP L series at some point when that is is still up for debate.

Alex Ferrari 21:12
Now if you know if you put a EF mount down, I'm just asking, if you take the Micro Four Thirds mount and just get an adapter and throw it on an E f, what would happen?

Ryan Avery 21:25
We wouldn't physically fit because the lens would have to be inside of the camera body to work.

Alex Ferrari 21:30
So wouldn't work. So you wouldn't get any image?

Ryan Avery 21:32
Yeah, you would? Well, if you if you just made an adapter where it just went on there and you didn't worry about infinity focus, you probably would only be able to focus at a minimum distance of maybe you are a maximum distance of maybe 10 feet or 15 feet. So in other words, you could never get that horizon shot where everything is in focus, it would only have to be close focus or interviews or something like that.

Alex Ferrari 21:55
So it would be a world that you couldn't make it work, but it just wouldn't be using it at the full extent of what the design was for.

Ryan Avery 22:03
Yeah, exactly. You wouldn't be able to do your wide establishing shot unless you happen to have something five feet in front of the camera or 10 feet in front of the camera kind of thing

Alex Ferrari 22:11
fairly limiting for a lens. Yeah, exactly. Why we don't make it. Now can you talk a little bit about the Micro Four Thirds format in general and what kind of a game changer that was because it was introduced in in, like 2008 or something like that 2000 9am I mess Yeah, it was a still

Ryan Avery 22:28
photo, it was a still photo, we have to thank our friends at Panasonic for that it was a still photo camera. And then they said, Well, hey, let's put some video in this thing. And so I believe that well, there was there were people using the GH one remember with firmware hacks and different things, but the GH four was really the first 4k camera that came out from them in that footprint. And the advantages of the Micro Four Thirds system is it costs a whole lot less, the chip is smaller and cost less to manufacture. Therefore the camera cost less to buy. You gain advantages in workflow because you can, you can use wider lenses and get a little more field of view out of less expensive optics. Again, it just falls through the chain the sensor is less expensive, the image circle is smaller, therefore lenses are cost less than manufacturer. And then you also gain depth of field because obviously with the file, one of the reasons that people really locked on to the Canon five D Mark two in the beginning is because it you could produce a very shallow depth of field at f f 2.8 on a photo lens. And on a Canon five D ob you know a very pleasing shallow depth of field look. But that actually works the other way in video if you're doing documentary style shooting or a number of styles of shooting where shallow depth of field is not possible because you're in a running gun type scenario. That's where the smaller sensor actually plays strengths into that because it gives you a more shallow depth field F 2.8 on a on a micro four thirds sensor versus a Canon sensor. Much of the background is in focus in most situations. Whereas in a bigger sensor, it's actually out of focus so so depends on your style of shooting and what you're looking for.

Alex Ferrari 24:11
Now with now if I would put the wagers on a Blackmagic cinema, am I going to get the full focal length of it or is it get cropped?

Ryan Avery 24:21
Yeah, so we get that that's the you're hitting on all the questions we get every day. But dozens and the first one is people always ask me that question and the answer is focal length is focal length. A 50 millimeter is a 50 millimeter the world around the field of view that you get out of it is different and that's what people are talking about. What we're used to shooting the standard reference is 24 by 36 full frame 35. So like what the Canon five D has, or some of the other like Sony A seven cameras and full mat. Those are 24 by 36. And that is because people were shooting still photography and that was the fourth Math that they used. And they're used to seeing that field of view. So what a normal lens, when we consider a normal lens, if you just take your hands and block out your peripheral field of view, approximately somewhere in the 40 to 50 millimeter range field of view. And that's what people are used to seeing is that 4040 or 50 millimeter focal length, creating that that degree of field of view. So if you take that same lens, but you use a smaller sensor, like a micro four thirds sensor, or even smaller, like on the pocket camera, which is you get a small slice of that field of view. So you just take that little box, that's the size of the sensor. And if you imagine that your hands blocking out your peripheral view, field of vision are the 24 by 36 cents, or the full frame sensor. If take your hands and move them in about 20 or 30%, that's going to be about what you see of the same scene. So it's just the sensor is taking a smaller slice of that scene, and therefore the field of view is smaller. So a 15 millimeter, we speak in terms of equivalency. So if a millimeter would be equivalent to what is an 85 millimeter would look like or similar, I can do the exact math, it's about point eight times so. So if we have a 50 millimeter, it's actually about 144 millimeter on a five D. So you took 144 millimeter lens and put it on a five D and then you took a 50 millimeter put it on the pocket camera, it would be the same field of view. So got it, it's a little confusing, but at the end of the day, it's all about field of view. So a 50 mil is a 50 mil is a 50 mil but the sensor field, it depends on the size of your sensor, and they talk in crop factors. So so it's roughly the the five D sensor, the full frame sensor is roughly 2.8 times larger than the pocket camera. So you have to multiply your focal length to get the same equivalency

Alex Ferrari 26:49
that this is this is why I didn't do well in math. Yeah,

Ryan Avery 26:54
you got to know is I mean, we actually have a new tool coming to veydra.com. That's going to show people visually exactly what that means. So to help people understand, but at the end of the day, the smaller the sensor, the wider the lens, you need to get the same field of view you would get on a full frame camera.

Alex Ferrari 27:10
Got it? Got it unless you're with it with the with the Micro Four Thirds format with a mirrorless format.

Ryan Avery 27:17
Yeah, there's multiple mirrorless formats, the pocket camera being the smallest, and then you know the microphone,

Alex Ferrari 27:23
I'll be, I'll be honest with you, man, I mean, I've become a huge fan of the micro of the pocket camera. And I know everyone's going back to going to forward going like I want to go 8k 20k 50 for what the image is out of that little camera. If it's depending on the kind of kind of look you're looking for is pretty outstanding. And with the Vader's I've seen the footage, it looks gorgeous. It really explains

Ryan Avery 27:50
we're not allowed to say but there are a large, quite a few large major feature studio films that use a lot of visual effects that actually use the pocket camera combined with the veydra Mini primes to create that look. Because the advantage for production on the high end is that it costs on in their opinion, virtually nothing what we would consider a full setup, they would consider camera. D camera, we're talking like z camera exactly way out there. So they add they'll add 10 of those on a shot because they can capture every possible angle and get it in maximum resolution. So

Alex Ferrari 28:27
So let me ask you a question off. And it's obviously off the record, but on the record, and you're not saying who and what but what would they do? Like if you're shooting a major motion picture, obviously, they're not mastering in 1080, they're going to be mastering a probably a minimum of 4k. So what do they do with that 1080 image? Are they blowing that image up? Is it that good that it can blow it up and match it?

Ryan Avery 28:46
Yeah, they're they, they they have resolution, they'll appraise it or but a lot of major feature films are actually finished in 2k. So like for projection purposes show most of the stuff we're seeing. In fact, I just saw some films yesterday in Hollywood that were private screening, and they were shot in for an 8k but mastered in 2k. So I mean, there's a lot of or not mastered in for an 8k, but finished in 2k. So there's a lot of there's a lot of finishing in 2k going on. So those 1080 piece still still have a world there because you're talking about 2k at that point. And so it's a minimal blow up. Yeah, I mean, there's a lot of heavy grading and obviously these are used as VFX reference shots, so they're just going to be grabbing, like a floor or a sky or something and then all the robots get added in later so

Alex Ferrari 29:36
Exactly. And it's a lot more cost effective than getting a whole bunch of Alexa's out to do the exact same thing.

Ryan Avery 29:44
Exactly it's all about application and speed of work and angle. I mean I know some major television shows that use you know Sony A sevens frequently and because the cuts are so fast, you know, nobody notices even though the show is shot on Alexa

Alex Ferrari 29:58
We'll be right back after word from our sponsor. And now back to the show. right fit. I've heard to go even use GoPro sometime, depending on what you're doing. I'm FC. Yeah, I've heard that a lot, too. It's it's a little, it's a different world now than it used to be. Absolutely. That's all about hiding the trick as they say, exactly. Now, I saw Matt, Matthew duclos, who was on your Kickstarter video, what role did he play in the creation of the veydra.

Ryan Avery 30:31
Matthew is a good personal friend of mine and known him for many years. And the key, I came to him with this idea, and mostly I use, I go to Matthew a lot to talk to him about uses of the cameras. And because he's he talks to a lot more filmmakers, I spend a lot of time talking to filmmakers. But he spends even more time because of the nature of servicing their lenses, selling lenses to them. So he told me, you know, some things that he would like to see. And then I just asked him, I said, Listen, would you like to be in the video and explain your perspective on you know, still versus pro optics. And he talked about the mechanics, and then some things we didn't talk about earlier in this podcast. But there's other things like image shift and holding image size when you rack focus, which photo optics do not do? Yeah, I was gonna ask. Okay, well, yeah,

Alex Ferrari 31:24
I'll ask you continue your train of thought. But that is a question I wanted to ask you.

Ryan Avery 31:27
Yeah, so we'll finish that up. But really, Matthew appeared out of interest in properly explaining the differences between the optics, or at least hinting to it and, and also his support of us as an up and coming lens brand. And he really jumped in with us and helped us out but he was not involved in any other way other than he is one of the number one dealers for Vader lenses. Plus lenses provide some excellent service in terms of focus, scale, marketing, and some other features that can be added to make your lenses even higher performance. So that's where Matthew comes in today. But at the beginning, it was he liked us, we were friends, and he wanted to appear to support the brand and see where it could go.

Alex Ferrari 32:10
And now when you were talking about optical shift, if you did you say, yeah, image shift, image shift. So when you're doing image shift, like, Can you explain a little bit about that prompt? Because I know, I know, a lot of a lot of filmmakers listening, you know, and then something I asked actually Matthew at when he was on the show, I'm like, Look, when you are I've seen this in major, major motion pictures, it doesn't matter $200 million, or in The Godfather, it doesn't matter. There's this kind of sometimes shift, especially when you rack a focus from far too close. And there's sometimes there's that shift is that what you're talking about, or is that

Ryan Avery 32:48
what you're talking about is focus breathing, we just think a related yet different concepts. So there's two concepts we're talking about here, in addition to the mechanics, so it's not enough to buy a lens that just has mechanics and looks like a cinema lens. There, it actually has to have the features that that work for motion image capture. And those are two issues is image shift and focus breathing. They're separate but connected. So image shift happens, where if you focus on something that's perfectly frameless, you have a very tightly framed scene where you have like a coffee cup sitting on a on a counter or something. If you if you rack focus, so you go in focus, then out of focus, let's say the shot has something that comes in the foreground, and then you go back to the coffee cup. And in the background, what will happen is image shift is where the optics move, when you focus the lens, the optics are actually moving, they're not just moving back and forth, they're actually moving small amounts left to right. And that has to do with just a kind of slop if you will, that's a bad term. But everything in lenses even photo lenses is done to a high degree of precision but but in photo optics, it doesn't matter if those those elements slop around a little bit, just small amounts because the image isn't it's not noticed you don't go back when you go back into focus. Usually you've reframed or, or whatever. So it doesn't really matter for still photo but in video, you see it physically. So what happens is, if you focus that coffee cup and dead center, and then you rack focus to something close, and then you go back to it, that coffee cup can appear to have moved two or three inches to the right or left, because it's image shift where the optics have shifted to the left or the right a little bit and it's created it made it look like the coffee cup moved even though it didn't. So that's kind of the idea behind image shift. Now is there is there a lot of that in there obviously is no image shift are very minimal and the very, very minimal in the vedras. It's even better in higher end optics. It has to do with the concept of tele centricity, which is basically how the light moves through the lens and the way that the elements are constructed and held in place as they move. And so that is something that's present only in cinema Cinema designs, because when you're Making a true cinema design such as the vedras, what you get is you, we pay attention to that image shift and make sure that things return to the same spot by by ensuring that the elements do not move because we're not interested in speed of movement, which is something that's very critical for still photo lenses. But in cinema, you're actually looking at the opposite, you're looking to slow things down and make it appear more beautiful and fluid as it moves through the image rather than this kind of quick, jerky motion, which ends up creating images. Now,

Alex Ferrari 35:29
um, how are the lens constructed like materials are there any special glass or coating that makes them special,

Ryan Avery 35:36
we do apply our own coating formulation as all manufacturers do it has to do with the glass type, the look of the lens has to do with the glass type in the glass and the in the coatings that are selected, we made a very special calculation for these we went for a little bit of a lower contrast, more almost vintage appeal while still remaining the 4k resolution. And that has to do with the coatings in the glass type that we selected. But we had a unique challenge with Vedran that we had to hit a certain price point. So rather than have these lenses be a little bit better for $4,000. We said we don't really that's not the poor purpose, the purpose is to get low cost high quality primes into independent filmmakers hands. So so we made some, some changes and some some hard decisions. And so we actually use all spherical elements, they're all kind of rounded a lot of a lot of more expensive lenses will use a spherical elements that aren't perfectly round to create sharper corners and things. But we went with all spherical design with some special coatings. And the result is that you can you can almost choose the amount of flare if you use a matte box or you don't, you're going to get a different look, we made them kind of a variable look based on how much light you lead into the lens and how you use it as a true creative tool rather than just that and as far as construction goes, they're all metal, there is no plastic in the major lenses other than the lens caps. They're they're a real solid hefty piece of equipment.

Alex Ferrari 37:03
And what kind of flares does it give you?

Ryan Avery 37:07
It gives you, we can actually get some pretty crazy ones. In fact, there are some reviews out there with people complaining about the flavor, but we consider that to be creative choice. So if you shoot it with no matte box, no shade because it takes a regular you know $10 ruin rubber shade. Sure. If you shoot it without that and you point the sun right down the barrel, it's going to flare to the point of creating a low a very low contrast, like if you had a low contrast filter. And we could have made the lenses physically longer and eliminated that with a few tricks. But we decided to actually leave that with a shorter put the elements right up front and leave it there so that you can decide how much flair you want based on how you shade the lens.

Alex Ferrari 37:45
I actually was at when I was at cinna gear, I just missed you. But I was at your booth and I grabbed I forgot what the camera was, but we aimed it at the sun. Yep. And it starred It was like a star filter. It was beautiful.

Ryan Avery 38:00
Yeah, that's when you stop down the lens. The major lenses have a variable Iris. So it's another feature that we have in them, where they're the iris appears more rounded at the wider settings. And it appears more like a star pattern at the longer setting at the like the t 16 t 22. So if you really want to minimize that star Look, if you want to maximize it, then take out your ND filters and just put it on there it takes regular 77 screw in indies or a matte box. But if you want to get that look, then you leave it out. If you do don't want that look, you want a more rounded you put the iris a little bit larger setting like t eight or T 5.6 and put some indies on there.

Alex Ferrari 38:39
And what and what kind of bokeh does the Vedas give you in your opinion,

Ryan Avery 38:44
it gives you a it's not the most rounded because irises are very expensive and it's one of the things that would have made them much more expensive, but it gives you a nice round shape at the T 22 or 32.2 we actually limited the Vader lenses these could have been announced and we could have marked them as T 1.9 lenses probably would have sold better but the reality is that when we shot them at t 1.9 in the original design, they were very soapy looking at the 0.95 lenses on the market that are in micro four thirds all are really really super soapy low contrast look and we just decided to mechanically limit the iris to T 2.2 something that we get a lot of criticism for particularly in the Micro Four Thirds format, because T 2.2 is not very fast and micro four thirds for that shallow depth of field. But we decided to go for quality of image so we went to T 2.2 which still gives you a nice pleasing round smooth bokeh, which we have present and it's more noticeable obviously in the longer focal lengths but it's there. Now you but

Alex Ferrari 39:49
when you shoot this wide open, you get a nice crisp image. Yeah, can you soften it vignetting or any softness on the edges.

Ryan Avery 39:55
That is exactly why we created it at t 2.2. Even though it's technically A much faster lens inside. If we d limited it, for lack of a better term, you would, you would actually get more light in there. But it would not be the same quality, we were going for a certain quality and contrast and consistency. And to do that we had to limit the T stop to teach you point

Alex Ferrari 40:15
two. Now the one other one other thing I wanted to kind of point out to everybody is that the prime the mini prime set all way the same, correct.

Ryan Avery 40:24
For the most part, it's we've departed from that a little bit, unfortunately, because the longer focal links in our new 19 millimeter is a little bit heavier. But in general, they're within a few ounces of each other and the original four, original four or five are all the same way, the 1216 2535, and 50 are all the same size all the same way, the 85 in the 19 are physically longer. But the gear position is the same for a fast workflow. But they weigh a little bit more so But mostly, we have a tons and tons of gimbal users it's probably one of the number one applications for veydra lenses is people put a gh five on an orgy h4 on a gimbal like a Ronin and go for it. So it really helps with that because you don't have to balance and change your setup each time you change your focal length.

Alex Ferrari 41:09
So basically, I just want to impress upon everyone listening is you know, a lot of times you see these prices, like you know, the prices of a lens are 800 $1,000 2000 $4,000 there's an immense amount of technology and man hours to get to that point. Is that a fair statement?

Ryan Avery 41:25
Yeah, I mean, it's the average cost for development of a series of primes from any company can range from 1 million to 510 million plus, and you got to realize what and that's just to make a wins, that's, you know, four to $5,000. So there's a lot of lenses out there. And that represents a huge amount of work from the people that have done that. With veydra. We did our own investment. And then we received future and further investment from Kickstarter. And the combination of that just barely made it happen. And

Alex Ferrari 41:54
yeah, that's a pretty, pretty affordable startup.

Ryan Avery 41:57
Yeah, exactly. And we maintain our pricing to be as low as it can be. And we will always do that. Even if we change our prices, it will always be the lowest possible price based on the current manufacturing. But there's a lot that goes into it. There's a lot of glass elements, coatings, polishing, you know, and to get that smooth feel because all the majors have a nice smooth focus, an iris feel, really an experience of a $5,000 Cinema lens, or a $4,000 Cinema lens in a tiny format, or tiny size for carrying around and shooting so

Alex Ferrari 42:29
and where did the word where the name Pedro come from?

Ryan Avery 42:32
Yeah, so actually, I can think my friend, Phil Holland, who I was talking to, and I said, Look, man, I got to name this lens company. And I had some names, and we all had names. But at the end of the day, he had veydra. That was he said, Hey, you can use Vader. And I said, Thank you. And it probably regrets that decision today is it's become a big

Alex Ferrari 42:53
a big because the product is good.

Ryan Avery 42:54
Yeah, exactly. But you know, it's kind of funny that that was his baby, his name his baby. And he was saving it for a different project. But he ended up letting me use it. And so I eternally thankful to Phil for that. But at the end of the day, when it comes from is the Greek word fe which ph h E, which the root word which means bright. And so it's a play on words on the term bright.

Alex Ferrari 43:16
That's awesome. That's awesome. So I'm going to ask you the same three questions, I ask all of my guests. So prepare yourself, these are the Oprah questions. All right. What is the lesson that took you the longest to learn whether in the film business or in life,

Ryan Avery 43:31
probably the lesson that took me the longest to learn is the importance of people. The people are the reason we do this. And I invite all manufacturers and really anybody doing anything to recognize that and it was a hard lesson, I had to learn over the years that people are the most important thing. And so we carry that philosophy into veydra and other businesses that I operate in this in this market, or in this industry. And I can tell you that we are extremely focused on people at veydra. If you buy a Vader lens, I guarantee you there is no other company in the world where you'll spend $1,000 on the lens, and we will overnight lenses to you if anything happens like we do what everything we can to make sure that you're happy with your purchase, and know that the company is behind you. And you're supported. And it's that focus on people. So that's something for me personally, that also carries over into veydra.

Alex Ferrari 44:22
So you're not like a nameless, giant corporation that it will remain nameless. But if you say oh, there's something wrong with the lens, you can't even get to tech support or even anyone even respond to you.

Ryan Avery 44:33
Yeah, I am the CEO of veydra. And even though veydra is a quite a large brand now I still personally answer every single tech question. If you get to ask a question to veydra Ryan Avery is gonna answer it every single time so you can get the guy that actually did the design specification, runs the company and telling you exactly what you need to hear whatever it is you want to know.

Alex Ferrari 44:55
See, you're a very large mom and pop operation.

Ryan Avery 44:59
Yes, we are And we work very hard on maintaining that. And we've had a lot of opportunities that go away from that over the years. And I've said, No, it's just simply not what Pedro is. And if it gets too big, then we're not servicing the people. And then there's no point to it.

Alex Ferrari 45:15
Fair enough. Now, what are three of your favorite films of all time? Oh, boy, let's

Ryan Avery 45:20
see. I like any other guy. My age, I probably like Goodfellas. A little bit too much.

Alex Ferrari 45:26
Yes, amen. Yeah.

Ryan Avery 45:28
You know, and there's classics like the Godfather films. I always liked Some Like It Hot. I just think that that's a great film. And, you know, Marilyn Monroe and her best so I, you know, a little bit of everything, but I'd say pretty much anything. Some of the films from the 90s I think the night early, early to late 90s was a really great filmmaking time for for, for my generation. And, you know, the older phones, obviously, but I would say those three are Goodfellas, Some Like It Hot and maybe. I blanked on The Omen godfather that I really like, yeah.

Alex Ferrari 46:03
Now where? Where can people purchase vaginas? And where can people find you?

Ryan Avery 46:08
Yes, you can find us on Vader calm. That's our main site. If you pose a question there, it will be answered by me. If you want to use one of our retailers, which we recommend, they offer tremendous value add. We I mentioned duclos lenses, we have multiple dealers, but duclos lenses, b&h photo, Amazon, there's a large number of places Basically, any way you want to buy our lenses, there will be a way for you to buy it. And we have a great network of smaller dealers all across the country so you can get local service if you're in the United States. And we have a huge international dealer network. We have some awesome representation in companies like the countries like the Netherlands, the UK, Germany, Italy, Japan, Hong Kong. I mean, we have we have presence around the world now. How

Alex Ferrari 46:57
is Asia being received around the world?

Ryan Avery 47:00
Yeah, so it's interesting. We actually manufacture our lenses in our own factory in Shanghai. This is not some some, you know, company that's making them it's actually veydra making them. And ironically enough, China is our smallest market. We haven't had anybody really pick those up. But the biggest place that we have people pick them up seems to be Germany and the UK I think the UK has really that's in part due to our dealers there in the UK, we have MTF services, that does a great job in both service and sales of veydra lenses. And UK market from the beginning the Kickstarter was huge. I've actually met some of our backers in airports in Europe that were just happened to be passing in the night and said, oh, let's meet up. So it's it's really a very dedicated group of people in the UK, in Germany in the Netherlands. And I think that's in part due to our very strong dealers that we have. They're

Alex Ferrari 47:51
very cool. And if anybody wants to get a hold of you just just a website,

Ryan Avery 47:55
yeah, where you can email us directly [email protected] I will answer it.

Alex Ferrari 47:59
Man Brian, thank you so much for being on the show and answering the questions and as a filmmaker I really want to thank you for for putting out such a cool product and such a giving power to the filmmaker with high end optics at an affordable price and I truly do appreciate it man.

Ryan Avery 48:16
We appreciate everyone all of our independent filmmakers and anybody whatever level you're at, we're here to help and we really appreciate everything and thanks for having me on today.

Alex Ferrari 48:24
Thanks man. I hope you guys got something out of that I know I did. And I wanted to thank Ryan so much for being on the show and dropping some some really nice knowledge bombs and inspiration man I mean seriously guy just you know bootstraps himself goes on Kickstarter and builds up a you know fairly large mini mom and pop shop for lenses in the world of lenses which are is pretty competitive. And when things cost millions and millions of dollars to develop these guys were able to develop an amazing little lens for you know, 50 50 Grand 100 grand to get their their prototype up and try to help filmmakers out is pretty inspirational man. So I hope you guys got some inspiration from this interview. I know I did. So I'm gonna go build my lens. Now. Now I'm joking. Don't forget, if you want the Show Notes for this episode, head over to indie film hustle.com forward slash 161, which has all of the links that we discussed and things that we discussed on the show. And yes, mag is coming soon. We will be releasing mag in early August. I'm locking down a date yet for iTunes. But please keep that date open. We are going to be talking more and more about it in July about how we're going to release Meg on iTunes, our strategies and what help I need from you guys to break iTunes. That's right. We're going to try to break iTunes and I'll tell you how we're going to do that. And I know a lot of you guys have been emailing me mess Jimmy asked me, what's the next project? What's the next film I'm doing? What's going on? What are you up to. And right now, I'm still deep in post production on that Legendary Pictures show that I did call the space program. And we should be almost done in post, hopefully by sometime in July. But I've been preparing and planning my next, hopefully two feature films, I'm going to shoot back to back. So stay tuned. And also, by the way, I thought it was really exciting to let you guys know that this is Mike was at the Cannes Film Festival, not in the festival, it was in the market, we have a distributor there representing it for international. And we got some interest internationally, which I thought was amazing, you know. So we'll find out more about where this is made will be played internationally. Other than the on demand, stuff that the VOD that we're going to be doing ourselves. But I thought that was just really cool that this is this is mag was sitting at the at Can you know and, and people and buyers were looking at it. So it's pretty amazing that that little film was an amazing journey. And I'm very, very proud of it. So I cannot wait for you guys to see what craziness we did last year last summer. It's been too long. And I want to get it out there as soon as humanly possible. So thank you guys so much. Don't forget to head over to filmmaking podcast calm. And leave us an honest review on iTunes. It really helps out the show a lot. And keep an eye out for some really cool stuff I'm going to be doing in the next coming months. I have a lot of plans after I get off this show. So prepare yourselves because there's going to be hopefully an avalanche of content coming to you. And hopefully we'll be able to help you guys on your filmmaking journey. So keep that hustle going. keep the dream alive and I'll talk to you soon.

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IFH 157: How to Shoot 360 Video & Actually Make Money with Josh Gibson

Right-click here to download the MP3

This week on the show we have Josh Gibson from 360 Video Academy. I know just enough about 360 video to be dangerous, and not in a good way. I wanted to bring Josh on the show to really break down the myths and techniques on how to shoot 360 video. I also wanted to dive into how filmmakers could ACTUALLY MAKE MONEY shooting 360 Degree Video. 

Josh goes over not only the technical aspects of shooting 360 videos but he also discusses how filmmakers can make money and a living shooting this exciting format. Check out Josh talking shop on 360 Degree Video.

The 360 Video Academy is your one place to learn how to create professional-grade 360º video content. So get your [easyazon_link identifier=”B018TJWCHC” locale=”US” tag=”whatisbroke-20″]GoPro 360 Rig[/easyazon_link] rig out and take some notes. Enjoy my conversation with Josh Gibson from 360 Video Academy.

Right-click here to download the MP3 (Transcript Below)
Download on iTunes Direct
Watch on IFH YouTube Channel


How to Shoot 360 Video

Shooting a high-quality 360° video is very different from shooting the tried and trusted 2D video we’re all used to. There are a lot of great 360° cameras and gear being developed which make things easier, but there are still plenty of things you’ll want to remember before firing up your camera (or cameras.) Having the right gear for the job is crucial for a high-quality result, but the best piece of gear in any filmmaker’s toolkit is a thorough understanding of their tools, and when to use them.

360 Video Cameras

With the way 360° video works today, multiple cameras are required to capture a full sphere of video without any blind spots. There are single-camera setups like the 360Fly with extreme fish-eye lenses that capture a ~270-degree field of view, but for this post, we’ll focus on full, true 360° video.

The simplest of camera systems are the two-camera, or back-to-back setups like the Samsung Gear 360, Ricoh Theta, or Insta360 Nano/Air. A total of two cameras capture the front and back of an environment and you stitch the two domes of video together later.

Camera rigs get larger and more complicated from there. Rigs like the GoPro Odyssey utilize 16 synchronized GoPro cameras to create the final panoramic output. Companies like Kolor and 360RIZE make rigs that carry anywhere from 6 to 12 GoPro or similar cameras. There are even tens of thousand dollar rigs like the Nokia OZO and Jaunt systems with professional features like global shutter, higher dynamic range, etc.

In the end, regardless of how you choose to capture your 360° imagery, the principle is the same: use multiple cameras to simultaneously record video in all directions and stitch each video feed together so that it forms a seamless sphere of video.

Making your sphere of video “seamless,” as you’ve probably heard from anyone who’s dabbled in 360° video, is much easier said than done. The most common stitching problems you’ll face with 360° video don’t need to be fixed with post-production wizardry however, most of them can be avoided altogether by planning and shooting smartly before you even begin your stitching process. Here are a few tips that will help you capture immersive, professional, and easily stitch-able footage:

Keep Your Distance

Generally speaking, the closer a subject is to your rig, the more likely it is to be obscured or distorted by a seam or stitch line. Once objects are more than 20 or so feet away, you won’t have to worry about it. Also, this is mostly a non-issue with two-camera rigs, but for most other rigs, this is something you’ll want to keep in mind.

“Frame” Your Shot

While 360° video is filming in all directions, it’s always wise to try and put all important action in front of, and centered in one of your camera’s views. Even with two camera rigs, you’ll want to try and angle your camera so that important stuff happens at either the front or back. Sometimes this isn’t possible, but do the best you can. You’ll save yourself sometime later on when stitching.

Smooth and Steady Wins the Race

Always remember that when shooting 360º video, you are only in control of where the viewer is standing, and how tall they are. Therefore, there is no need to swing the camera around, spin the rig to get them to “see” somewhere else, etc. etc. When moving your camera, do so in a smooth and steady way to avoid making your viewers nauseous.

Be Creative When Placing Your 360 Video Camera

While there are some limitations and things to remember when shooting 360º video, try to always push the boundaries. Where can you place the camera other than on a tripod in the middle of the action? Get creative. Figure out what works, and what doesn’t.


360 Video Gear List

Below are some of my specific gear recommendations:

[easyazon_link identifier=”B00ND21KS8″ locale=”US” tag=”whatisbroke-20″]ProTactic 450 AW Camera Backpack From Lowepro[/easyazon_link] 

Really, anything from Lowepro is fantastic. Having a modular organizing system in your backpack is crucial to keeping everything organized.

[easyazon_link identifier=”B00YAE3USG” locale=”US” tag=”whatisbroke-20″]JOBY GorillaPod Focus[/easyazon_link]

Something that should be in every filmmaker’s toolkit. The amount of flexibility you get from being able to mount your camera anywhere is invaluable.

[easyazon_link identifier=”B01M14ATO0″ locale=”US” tag=”whatisbroke-20″]GoPro Hero 4 Black Edition[/easyazon_link]

I prefer shooting with GoPro over other expensive rigs (like the Jaunt or OZO) due to the portability and lighter weight of the rigs. I also haven’t moved to the Hero 5 yet because the sensor is largely the same from the Hero 4.

[easyazon_link identifier=”B00PLENZX4″ locale=”US” tag=”whatisbroke-20″]Lexar Professional 1000x microSDXC 64GB UHS-II/U3 Micro SD Card [/easyazon_link] 

When shooting with GoPro rigs (and I admit, this is one the downfalls with shooting with multiple cameras, all with individual memory cards,) one of the worst feelings is walking up to your rig to stop recording after a great take, only to find out one more of your GoPros had an “SD ERROR.” Do yourself a favor and buy high-quality micro SD cards to avoid headaches in the future.

[easyazon_link identifier=”B01M0OLU1B” locale=”US” tag=”whatisbroke-20″]Wasabi Triple Charger[/easyazon_link]

I love Wasabi batteries. I’ve used them on many shoots, and they usually last even longer than the stock GoPro batteries. Plus, the triple charger makes charging batteries a breeze. Usually, I like to have at least 3x the amount of batteries that my rig uses with me when shooting so that I can have two sets charging while I’m shooting with the other set. Think ahead, and make sure you’ve got enough batteries.

[easyazon_link identifier=”B06XCP95KK” locale=”US” tag=”whatisbroke-20″]Anker PowerCore 26800mAh USB Battery[/easyazon_link]

When shooting out on location, charging batteries is vital to having the shoot go without any hiccups. These Anker batteries are powerhouses and make charging easy and efficient.

[easyazon_link identifier=”B00YRYS4T4″ locale=”US” tag=”whatisbroke-20″]Anker 60W 10-Port USB Wall Charger[/easyazon_link]

When preparing for shoots (or when charging from a generator on set,) this will make charging simple.

[easyazon_link identifier=”B005NGQWL2″ locale=”US” tag=”whatisbroke-20″]Anker 10-Port USB 3.0 Hub[/easyazon_link]

When importing footage, this is a must in order to avoid having to plug and unplug SD cards over and over.

[easyazon_link identifier=”B071CW9GLY” locale=”US” tag=”whatisbroke-20″]Zoom H1 Audio Recorder[/easyazon_link]

Having solid audio recorded when shooting can really add to the immersive nature of your 360º video. Whatever you do, never use the GoPros’ audio.

[easyazon_link identifier=”B01LZECBTS” locale=”US” tag=”whatisbroke-20″]Slim Light Stand[/easyazon_link]

I prefer to use light stands to hold my rigs due to their slim and low profile which then makes it easier to paint it out in post-production.

[easyazon_link identifier=”B01N1TSC9A” locale=”US” tag=”whatisbroke-20″]Rode Boompole[/easyazon_link]

For any handheld shots, I love to use audio boom poles – this one is my favorite.

[easyazon_link identifier=”B0081ER9KG” locale=”US” tag=”whatisbroke-20″]LensPen[/easyazon_link]

Another thing that’s easy to forget is continually making sure the lenses on all your cameras are clean. All it takes is one lens having a nasty fingerprint or smudge to ruin a shot (and you usually won’t notice it’s there until you’re editing, which is too late for a re-shoot, so always clean your lenses!)

Know your gear backward and forwards. Know where it excels, know where it falls short. Having all the right gear is important, but knowing when and when not to use something is the most important.

Alex Ferrari 0:10
So I've added on the show Josh Gibson, who is a three, a 360 video specialist. He's the founder of 360, video academy.com. And is a pretty much you know, kind of knows what he's talking about when it comes to 360 video, so I wanted to bring them on the show. So we can kind of explain it to us layman's on how you could do it, what the cost is to get into it. And if you can even make money as doing it as a filmmaker, so I won't waste any more time. Let's get right into it. Enjoy my conversation with Josh Gibson from 360 video Academy. I'd like to welcome to the show Josh Gibson, man. Thanks for coming on the show, man.

Josh Gibson 4:24
Hey, thanks so much for having me, Alex, it's good to be here.

Alex Ferrari 4:26
I wanted you on the show. Because I am just dangerous. I just know enough to be dangerous in the 360 world. So I wanted to get a professional to come on and i'm gonna i'm just gonna beat you up with a lot of questions if that's okay,

Josh Gibson 4:38
now that's totally great. Shoot, I'm glad you're excited for it.

Alex Ferrari 4:42
Cool, man. So let's first and foremost, what the hell is 360 video for people who don't know?

Josh Gibson 4:48
You know, that's a good question. It's kind of something that's been around for a while. I mean, you look at like Google streetview. You look at, you know, virtual tours on maybe some real estate sites like it's sort of this technology of you know, the three Under 60 degree panorama has been around for a while. But it's sort of been stuck in this the still world until, you know, a few years back when people started messing around with GoPros. And, you know, trying to get smaller cameras and putting them all together so that they're shooting in all directions, and trying to capture 360 degree video. So that's kind of where, you know, the explosion happened. And when people started realizing, hey, you know, GoPros not too expensive, you know, and this, a lot of companies like color, and, you know, other companies, including GoPro started seeing a real future in this. And yeah, they started building software for it. And, you know, and the rest is history. So it's basically putting a bunch of cameras together, shooting in every single direction, and sinking all those cameras up and then stitching them together later on a computer. So it's kind of a process, but, you know, pretty simple, simple, you know, you're wrapping a sphere around a video and, and, you know, that's how it works.

Alex Ferrari 5:54
Now, there, there's, I mean, from the point of GoPro rigs, now they're actually coming out with cameras that are built into a sphere, I saw some of them in cinna gear last year, and companies are coming out with those by themselves with their own proprietary software and things like that. Is that correct?

Josh Gibson 6:10
Yeah, yeah, that's, that's actually really Yep, exactly. Right. So there's a few cameras that technically I think there's one that shoots 270 degrees, and it's just one lens with one sensor. But as a matter of getting the full 360 degrees, you actually still technically need two cameras, at least. And there's some like Kodak makes a couple the SDK, you know, where you put two cameras back to back basically, with super, you know, fisheye wide angle lenses on each one of those. So you basically have to, you know, half domes that you're getting and then you're just wrapping them together, or that you're, you know, joining them together and aligning them. But you know, yeah,

Alex Ferrari 6:47
but when you're dealing with 360, though, I mean, the kind of 360 that I've seen that looks good is somewhat distorted, but not completely distorted like a fisheye would be. So that's good. I mean, that's what we're kind of going for, right? It's not like this kind of distorted, fisheye, because if that's the point, then we're back in BC, Beastie Boys videos back in the day, right? Yeah, so

Josh Gibson 7:09
I mean, yeah, that's kind of my opinion, too. I think there's, I mean, the Samsung Gear is obviously another example of, you know, the two camera system, and those are great, and they work pretty well. But the issue you run into with those two, two lens systems is obviously at the very edge of any fisheye lens, there's going to be distortion pixels are going to get stretched. So if you're going to be trying to stretch those back out to make them undistorted in a 360 degree, you know, viewing space, you know, it's gonna be a little bit blurrier. You're gonna see some, you know, aliasing or whatever, on those edges. So that's why people started moving into the, you know, multi camera rigs where you have, you know, 10, GoPros, 20, GoPros, or, you know, any other small camera like the Blackmagic, you know, camera that you can put it on there. So people have been experimenting with all sorts of different setups. But obviously, the other downside is when you add more cameras, you're going to run into more stitching complications. With all the weird lines and stuff. We'll get

Alex Ferrari 8:00
into stitching later. Yes. I have questions about stitching. That one's fun. everyone's asking, like, what the hell is stitching my door? We'll get we'll get to it soon enough, ladies and gentlemen. So a real basic question is what's the difference between 360 and VR? virtual reality? Because they're kind of similar?

Josh Gibson 8:20
Yeah, yeah, they are really similar and they're used interchangeably a lot? That's a really great question. So VR, you know, if we want to throw the dictionary at it, is basically kind of like the video games that you see out there where people are walking around in an actual 3d space, they have goggles on, it's usually hooked up to a really high powered PC or something, a computer, and they also have those little things are holding in their hands where they can interact. And you know, you see the cool video games where you're shooting zombies all around or something. So that's VR where you can interact completely with the environment you can walk, you know, with your actual two feet, and the goggles on your face are basically just you know, re, you know, displaying what you're what you should be seeing in the video game or whatever. So there aren't a lot of actual VR video if you will. But so and before I get into that, sorry, I'll talk about the difference. So 360 video, on the other hand, is basically captured video wrapped in a sphere around a user and the only thing that the user can actually interact with in the video is where they're looking which direction they're looking at. The filmmaker still has control basically over how tall that viewer is and where they are standing in that space. So with 360 video, you can look around you can move your phone around if you're watching on a phone or a tablet or whatever or on a computer you can click around and move you know your direction but you can't actually walk you know anywhere you can't say oh what's that rock over there? I'm gonna go see what's behind it you can't do that quite yet with with 360 video but in a VR world that's it's all built on a computer so everything is you know, all the data is there you could walk around and see what's behind the rock you know, etc, etc.

Alex Ferrari 9:56
So yeah, got it. So it's a it Yeah, actually saw thing on Facebook once i was i was i think i was watching Casey Neistat with with the Samsung brig and he posted something on Facebook and it said move your phone left I'm like What does that mean? I'm like, Oh my God. Jesus this is this is witchcraft it's insane it's really it was the weirdest thing ever like how did they know it was and Facebook has I guess you could do it on you could upload 360 video on Facebook now and I was like wow that's insane like just the things you can do with that are amazing which brings me to my next question What kind of stories can you tell with 360 video Can you can you shoot a feature film with 360

Josh Gibson 10:40
oh that's Yeah, that's the million dollar question. I there's been a lot of really cool experimentation going on. So I think the big question right now at least in my mind, is you know what future does 360 video have with like documentary filmmaking versus like narrative fiction filmmaking? Right so there have been a lot of like, horror the horror genre has been obviously all over 360 because you know, you have all this new space to work with the jump and scare people. And I've seen a lot of recreations like historical recreations in 360 video and you know of course that's my background is in documentary filmmaking. So that's kind of where I've been working mostly. But yeah, the short answer is everybody's doing doing 360 and there have been falling feature films made in it there's as yeah there's been Can you name some I actually don't know the name off the top my head it's been pretty recent, but there have been a few like TV networks and stuff that thrown you know, pretty big chunks of money at VR and 360 and there's a lot of experimentation going on with it right now. So I think it's, it's been living a lot in the documentary world and I can look up some of these and give you links and stuff you can throw in the shownotes but sure. It's been living a lot in the documentary world, but I think a lot of fiction filmmakers, and you know, like horror and stuff like that have been really interested in doing it. But another kind of unforeseen, huge genre of 360 filmmaking is the education world There have been a lot of universities especially at the most recent na B when I was out there you know, I met up with a lot of you know, professors and administrators education people that were from all over the country all over the world wanting to implement VR and 360 into their teaching which is awesome because you know, obviously you can take people out on a field trip or a virtual field trip anywhere you want whether that be Mars or just a canyon up the street of the school you know, and then Matter of fact that's a project I'm working on now with a local university here is their geology department is is hiring me to do some work with them to basically do some drone footage and some really cool like virtual walkthroughs of this canyon this really interesting Canyon nearby so that they show their students

Alex Ferrari 12:52
that's insane so yeah, like she was like it like basically like okay let's go to the pyramids of Giza and yeah you know, the pyramids of Giza or the Great Wall of China or any of these places

Josh Gibson 13:01
and you can overlay graphics and put really cool you know, you know text or you could even throw you know 3d animated timelapses if you want saying like hey, this is what it looked like 10,000 years ago now it's jumped to today Stop it. Yeah. Okay, just be standing in the middle that's really cool experience right? So it's awesome and then the cool part is people can watch it on their phones now they can watch it on their tablets they can do it anywhere so you don't need to go to some fancy you know planetarium or anything it's it's very accessible so unlike

Alex Ferrari 13:29
VR, you don't need a helmet or a pair of goggles to look at 360 video as long as you have it on a it's being projected in a proper way correct?

Josh Gibson 13:38
Yeah, so right you can technically you can watch it on a computer just on a laptop or you know whatever and click around with the mouse or you can watch it you can hold your phone out in front of your tablet obviously the most ideal way to watch VR or 360 is through goggles it's a little bit more immersive that way you know with some headphones on and stuff and you know there's spatial audio which interacts the audio actually can track to your head too so there's that's a whole other topic as well Yeah, I

Alex Ferrari 14:04
was gonna say audio mixing for this must be

Josh Gibson 14:07
a bitch it's complex man it's and I'm not an audio engineer by any stretch of the imagination so I can't speak to the nitty gritty too much but it's it's there they're making it more simple. I've been messing around and beta testing for a few companies some software that basically allows you to mix the audio in like you know, a Dolby Surround sort of format you know, 5171 and then basically what happens is, you tell the cat or you tell the software where is your like your point one you know, your your base point, and then as soon as your head turns the software in either the phone or the goggles has to actually process and change and mix that audio on the spot. Come on, so yeah, it's so the Yeah, it's pretty, pretty well.

Alex Ferrari 14:53
It's insanity man. I mean, we're starting to get into Star Trek world, man. It's crazy. It's work. We're just we're only a few steps away from the from the holodeck. We

Josh Gibson 15:05
wouldn't and maybe the next thing is being able to create hamburgers from the you know, the little touchscreen.

Alex Ferrari 15:10
Oh god right imagine like teach in this just did you by the way I hope the audience enjoy enjoyed my sound effects. Know I did I appreciate it so so now that let's say we're gonna go out and shoot some stuff, what some pre shoot equipment that you would need to just do a basic 360 shoot.

Josh Gibson 15:30
So yeah, that's a great question. I mean, that was the thing with 360 cameras, you can go as small as like the Samsung Gear, or you know, codecs got one of those dual camera setups to where it's got the two cameras back to back. But really, with 360 video, I mean, you could go all the way up to the Ozo to the Nokia oza that's like $45,000 camera, you know, that's completely professional global shutter, you know, 13 stops of dynamic range kind of thing. So that one's great. But with 360 video, you can go you know, as small as you really want, you know, and it's it's kind of threatening, and it feels a little bit scary to go out and shoot it. But as long as you're holding your arm steady and or if you're on a tripod, and you're just shooting like landscape stuff, you know, pre shoot equipment, all you really need is, you know, the camera and kind of a sense of imagination,

Alex Ferrari 16:18
really? And do you how do you record the audio. So the audio

Josh Gibson 16:21
can usually be recorded on the actual device, Samsung Gear has a few microphones and the Kodak does as well. There actually are even a few, it's, I think it's called the Insta 360 it's company from I'm not even sure where they're from, but they have a cool little basically small 360 camera that you can plug into the bottom of your phone, either Android or iOS. And you can livestream 360 video now on Facebook or YouTube. So I mean, I'm sure vloggers and stuff are going to be you know, all over this and wanting to get into that. So that's kind of fun, you can be you know, taking people on a tour and stuff of you know, if you're vacationing or you know, talking to the camera, they can look at you or they can look behind you

Alex Ferrari 16:59
or, or if you're on a film set, and you want to give the people a tour of the film set that would be a great marketing for Oh, yeah, stunning, really awesome. That would blow people's mind as far as great content and great material that you can use for marketing. I mean, imagine just doing a 360 table read? Oh, yeah, of all the actors, I mean, you could do it in my mind that my marketing minds turning on now. So that would be

Josh Gibson 17:24
I'm sure they're going to implement it with Skype and with any other you know, I'm sure it's going to be a business solution here pretty soon where if you want to beam into a meeting or something, you know, across the country or across the globe, you can just sit there and it'll be like you're actually sitting there you can look around, see who's talking it won't be like a, you know, a webcam that they set up in the corner trying to you know, see everybody it'll just be a 360 camera, sitting in a chair somewhere and you know, the CEO or whoever can sit there and look around and chat and likely like that pretty cool.

Alex Ferrari 17:52
Like the Jedi Council. Yes, exactly. That's the goal. That's the goal Jedi Council boom, yes, just with better dialogue. But um, so um, so what are some of the pitfalls that you should avoid when shooting 360 video?

Josh Gibson 18:08
So with 360 video, I think one of the biggest complications one of the newest thing or not complications, but one of the biggest difficulties is a lot of creative control is is stripped from the Creator. So I think a lot of people go into it expecting to still be able to like frame the shot, if you will.

Alex Ferrari 18:24
360 How can you?

Josh Gibson 18:28
So that's kind of a new frustrating thing. And I even remember going out and doing, you know, like prevas, or, you know, tech scouts, location scouts for different shoots. And think it's kind of weird, because you stand there and you're like, Oh, that's a nice angle. That's a nice frame, oh, wait, I can't actually have an angle. You know, this isn't a 2d thing, a box where I'm saying, hey, here are the edges of the frame. You know, there's no lenses that I choose to shoot with, I can't, you know, really change a lot of the things, all I can really choose is where the person who's standing, and how tall they are. So obviously, there's still a lot of cool things you can do with that with movement and drones or whatever you can come up with. But that's kind of the first hurdle that a lot of people have to get over is understanding that when you're framing a shot in quotes, you've got to basically stand in one place and kind of look in every single direction and say, is this interesting over here? Is this interesting over there. And then you've also got to say, well, maybe I don't want it to be interesting. Other than this one little place, I want to I want to draw attention to that one part of the 360 degree space. So there's a lot of new questions to ask yourself. And that's kind of one of the bigger, you know, artistic hurdles to overcome. There's plenty of technological and other ones we can get into. But that was one of the bigger ones that I remember going through as a creator, you know, coming from the two dimensional world of filmmaking. It was kind of interesting to be like, wow, this is a totally new way of thinking and a totally new way of storytelling.

Alex Ferrari 19:47
No, I saw I was I was watching your demo on your website, and I saw you in the corner. Yeah. So which brings me to my next question. How do you hide or remove gear crew camera operator's etc.

Josh Gibson 20:01
right that's a that's a great point that's actually something I go into a lot in, you know, in the things I teach in the course. But basically you have to, you know, make a decision whether or not you can even remove yourself like I was filming at that holy color festival. And that was practically impossible. I mean, I could have tried to paint myself out. But basically the short answer is it's it's simple techniques like that you've learned in Photoshop or After Effects where you're compositing out different things in a 2d in a 2d space, like on a 2d shot. But with 360 video, obviously, it's you know, how many how many ever more times work to make sure everything gets painted out in that 360 space. So there's a few plugins like skybox metal, that are metals, skybox. Sweet is really awesome, that's the one I use. I also use a mixture of like Mocha Pro and mocha VR with, you know, premiere and After Effects, too. And I have a little bit of background in visual effects not tons, but I had enough that I could figure out basically how to convert this weird sphere video this equirectangular what they call it video into something that I could work with as a VFX artist. But it's basically the same techniques you know, as painting out people in two dimensional video, it's just being able to convert that back and distort it properly. So that it looks right in, you know, that sphere and that 360 video.

Alex Ferrari 21:18
So I was going through your site and I wanted to ask you what is auto panel video pro?

Josh Gibson 21:25
Oh, yeah, that's that is my favorite software. It's, it's basically the stitching software for it's kind of the first step in the whole process. So once you've shot everything, whether you've got, you know, 10 cameras, or you know, three cameras or whatever, basically, you obviously have a bunch of SD cards, or you have a bunch of different video files, however you get them. And what auto pin a video does is it basically takes all those videos and it will smartly sync and allows you to easily either by an audio cue or a visual clap or something, you can sync them all up. And then it basically finds all the all those little intricate points and stitches them all together. So obviously the idea with 360 video is when you're shooting with 10 cameras, you want to have overlap right on each one of those cameras so that there's a little bit of wiggle room as far as you know, how you're stitching and how you're kind of melding them together to make the edges look seamless. And that's kind of what auto pen of video takes care of, is it gives you a lot of tools to customize and to really tweak and make things look just right and there's also a partner program called autopano Giga that I believe has been around a lot longer than autopano video and autopano Giga is just basically another program that has done the still version so people that did Google streetview or that you know they're really awesome people that would go on and add 360 photos of the Eiffel Tower or something on Google Earth I remember looking at those even as a kid they all use programs very similar to autopano Giga so data panel video is basically the same thing but just for video

Alex Ferrari 22:52
so stitching basically if for layman terms is basically just because you've overlapping the video all the video frames of all the all the cameras you're using in the in the rig they overlap so you got to kind of melt them together or composite them together in some way in stitching is the term to use and that's what basically stitching is an auto panel video kind of does helps you tremendously by doing that.

Josh Gibson 23:15
Yes, yes that is exactly right. So there's that you can there's I know a few people that not a few people but there's there's people that I've heard do their stitching in programs like fusion, you know, from black magic, or they use nuke and stuff and that's there's there's plenty of you know, there's always a million ways to skin a cat as far as the post production goes. But the one I really liked to use that makes it pretty simple and gives you still you know, power user customization options is auto Pena video,

Alex Ferrari 23:40
you know, is there, but I saw some and at again at that cinna gear, I saw some setups that were doing autos auto stitching, like it was Yeah, it was automatically just doing it for you. Can you talk a little bit about that?

Josh Gibson 23:53
Yeah, they've got I mean, the Nokia Ozo has proprietary software. I believe the jaunt actually is entirely cloud based. So when you go out and shoot with a giant camera, you just upload your media to the cloud, and they do all the processing and stitching for you. But yeah, so it's pretty efficient. Obviously, it's like, you know, that's, and I'm sure you pay for it on the back end, but I'm sure it's it's really awesome. The only downside, I think, to those kinds of solutions in this isn't really a downside. But you do need to go in and add, you know, finishing touches. So if there are minor stitch problems, obviously the human eye can notice weird aberrations a lot easier and more efficiently than a computer could. But that said, I think it won't be you know, another two or three years before computer stitching is completely awesome. You know, Google's got a Google jump program. They're working with all sorts of there. They haven't opened up their API yet, but they're working with all sorts of camera companies. And they've got some really, really awesome like AI driven stitching. And Facebook even has some stitching solutions as well. So I think that's kind of the Holy Grail right now a lot of companies are looking for, you know, a seamless, a perfect 100% awesome stitching solution so that filmmakers no longer have to worry about all that, you know, technical stitching and stuff like that. But when you do want to fix minor issues or Polish things off and make things look a little bit better, or add little embellishments here and there, you still do need to work in that equirectangular format. So, but yeah, that's stitching, hopefully, eventually, I'm very sure will be automated soon.

Alex Ferrari 25:27
Now, are there any tips that you can give the listeners to do a perfect stitch?

Josh Gibson 25:32
That's Yeah, that's a, just a couple tips. Yeah, a couple of tips. So I think was stitching, the big thing is just being detail oriented. I think a lot of people either try to just run through it quickly. And you know, they don't want to really spend time looking through each possible angle of their shot. And, you know, the best way to do that is just to go through and watch it over and over again and look up stuff and make sure that it looks good. Sorry, did you hear that? Sorry, no,

Alex Ferrari 26:01
keep going. Okay,

Josh Gibson 26:02
there's a little notification that came up. But so yeah, I mean, detail oriented, I think is important. Being able to walk, watch through your shot and notice things because the biggest draw, I think, are the biggest important thing with stitching for me is, as soon as somebody notices an obvious stitch error, it kind of pulls them out of the magic, as a viewer. And obviously you don't need to be you don't need to pull your hair out about it. And you know, spend 1000s of hours making everything look flawless. But I think that's the biggest thing is to realize how important are good stitches. And then I think the other thing is, is to just identify and be smart about your shooting. That's honestly the the best advice I can give anybody is the magic really doesn't happen in post production as much as it happens in actually production and shooting. So if you shoot smart and you understand the limitations and the possibilities of your camera, then you know you're gonna avoid a lot of headaches in post production.

Alex Ferrari 26:55
Now, did you? I'm assuming you saw Justin Lin's short film help? Yes, awesome. The three there's a 360 short film. So that's a really good example of a narrative story.

Josh Gibson 27:08
Yeah, yeah. It's great. I mean, they shot that on reds. So they got a bunch, they gotta hear

Alex Ferrari 27:12
this. What's up, when you get that when you get that kind of we got just a live money. Yeah. And I think it was Google who paid for it. So

Josh Gibson 27:18
Right, right. Oh, yeah. I mean, it was a huge, huge undertaking. But yeah, that was a that was also a really good example of kind of the mixed media, if you will, of, you know, the real life captured footage from the Reds in that 360 rig that they built. But then also adding in three dimensional elements that hid a lot, I'm sure of those, you know, any stitching problems they had, they could, you know, kind of paint out, or they could hide behind a monster or whatever. So that's actually what a lot of people are moving towards. A lot of filmmakers that I've seen, they're actually shooting a lot of just kind of base plates on in actual 360. And then they actually go in and shoot a lot of the assets and all that they know the characters and things that are happening in the frame on like a green screen, just in a you know, normal studio, and then they composite those in into that 360 space. So there's really a lot of ways you can do this. And a lot of people are, you know, experimenting with all sorts of different ways. So it's really exciting.

Alex Ferrari 28:11
So what programs do you use to edit 360 video,

Josh Gibson 28:15
I just use Adobe Premiere. So it's basically the exact same thing you're editing exactly how you would normally, you know, a 2d stuff. premiere has just recently at you know, upgraded and added a kind of a 360 view button, like a toggle, you can choose on the program monitor, which is really handy. So you mostly can just it Look, you can edit and that equirectangular video format is what they call it, where it looks like it's just really wide angle, it's kind of weird. But then you can click a little button and you can actually, you know, hit play on your, your keyboard and actually watch in real time, what your viewer would be seeing or what they could be seeing. So premiere has been really good at adopting the technology as well. But luckily, it's exactly the same as, as you know, editing 2d video,

Alex Ferrari 28:56
and then and for visual effects. Any of the standard visual effects. Packages would work.

Josh Gibson 29:01
Yeah, I mean that that's kind of another difficult thing when when you're wrapping 360 video in that sphere from the equirectangular format a lot of like blur effects or pixelate, or, you know, whatever effects you might have added initially, even color correction sometimes can be a little difficult because at the very end at the 180 degree mark line right behind the viewer, sometimes you'll get a hard line because the effect doesn't know how to basically repeat infinitely in that sphere. So it actually has to sort of recalculate things in skybox are metal, the company has been doing a really good job at coming out with transitions, coming out with effects like, you know, Blur and sharpen and things like that basic stuff right now, but I'm sure it'll get more advanced, you know, in the near future. They're coming out with those effects that are actually 360 ready. So right now it's kind of a lot of experimentation to see if it'll work and most of the time they do. But as far as, you know, actually having 360 degree or VR ready effects. I think that's still something that needs to be worked on. And a lot of companies I'm sure are doing that now. So

Alex Ferrari 30:02
we'll be right back after a word from our sponsor. And now back to the show now how do you deliver your final product? What like what format Do you deliver it on.

Josh Gibson 30:19
So the format is still the same it's just a quick time video. But with premiere what what you do when you actually export there's there used to not be this actually before premiere updated, there was a little program you had to download from YouTube that uploaded metadata into this video file, however, you know, you export it, whether it be an mp4 or an M Avi and then that that metadata basically told whichever player you uploaded to that it was a 360 video and then it needed to be treated differently right so the big issue with delivering 360 video right now is you need to be able to deliver it on a platform that can actually view 360 video because if you just play it on you know without that metadata on like a TV or anything it'll just play back you know that weird stretched out format which is not what you want obviously. So when you when you're working with clients, the you know premier has updated their thing where you just click a little box that says this is VR video or this is a 360 video and it'll actually automatically upload that metadata into the video file and then you just deliver the video file as if you're sending any other 2d video and then obviously you just need to make sure that you're either watching it on you know a headset or if you know they're wanting to do like web distribution you need to use a program or use like YouTube or Facebook or something like Wistia or Vimeo even has 360 video now so I'm sure it'll become more you know, affluent in the future. But yeah, you just need to make sure that they understand that you can't just watch it absolutely anywhere you need to upload it to a program that can or like YouTube or a service that can actually support playing back 360 videos so

Alex Ferrari 31:52
with all this said after all the stuff we've talked about it's fair it's fair to say that this is not this is a you need to know your stuff to come shoot this it's not like grabbing a camera and going out and you know shooting like you really need to understand the technology you really need to understand the workflow the post workflow which is a lot more complicated than just shooting a narrative on a 2d situation

Josh Gibson 32:20
right yeah, I mean it's it's definitely I mean there's some simplicity and stuff and I've been in it for a long time so it's really hard for me to to you know really step back and see but I remember starting out how complex it was and you know it basically having to experiment a lot a lot of hair pulling a lot getting super mad wanting to punch the computer and stuff but yeah, I mean it's honestly once you understand the big picture it makes the whole process a lot smoother so I think that's probably one of the big frustrating things is people try to jump into it without really understanding the end and beginning in the middle on how all that like you said how the workflow goes so it's still very complicated there are it's not as complicated as I think people I definitely don't want to scare anybody away that's kind of my goal with you know what I've been doing I definitely want people to come and be creators in it and I think that was a pleasant surprise that I had to I was like okay, this is complex This is hard there's things to learn but you know it's doable even a dumb guy like make and figure it out and you know and learn how to do all this stuff and have fun doing it so it's kind of that blend where yeah you know people can save themselves a lot of headache if they do a little bit of homework at the beginning but yeah i mean if they wanted to jump in they could if they have you know hundreds hundreds of hours of free time and you know the Google and stuff like sure go ahead there's there's plenty of you know random places all over the internet to learn how to do it just like anything I guess right but

Alex Ferrari 33:53
but you've been so you've been doing this for a while so you've seen the technology changed dramatically in the course of the time that you've been in it so it's getting easier things that used to take you hours to do now you could do in minutes purely because of technology

Josh Gibson 34:05
yeah and I in honestly I haven't even been in it as long as some people have and even the past few years that I've been doing it it's Yeah, it's attention it's getting from big companies is I think that is the best news that we could be having right now. Because all that money in research is now going into it and companies are coming out with really awesome technology that helps you know, obviously with the stitching, that's the biggest thing right now that I think people are going to be trying to simplify. And then obviously as well, shooting with with 360 is going to become better and better as well because you look at like the Nokia Ozo and that cameras professional, it's great. But it's also It weighs about you know it weighs like 20 pounds. And it's very difficult to work with as far as like a documentary filmmaker that just wants to go out and shoot right? It is battery powered, but it's like you need so much gear. And you kind of look at the evolution of the DSLR right where that sort of blew up, you know The idea that indie filmmakers can go out and just make make a movie right they could go out they'll start is like backpack stuff

Alex Ferrari 35:07
yeah you started please don't get me started

Josh Gibson 35:11
with the downside right?

Alex Ferrari 35:14
I mean

Josh Gibson 35:18
I hope that with 360 video the technology gets to the place where it's simpler and obviously it will be I mean in the future it will be but yeah as of right now it's it's still pretty hard to do complex it's you know, it takes a little bit expertise. But it's also something that if somebody really wants to do they should and they can so now

Alex Ferrari 35:37
I mean, I would equate 360 video a little bit with the 3d resurgence back in the 2009 2010 11 where 3d was all the rage and everything was going to be shot in 3d and everybody's running around trying to get the rigs together and oh my god, I need the my software I can edit 3d and you can't call it great 3d and all of this stuff. And I remember all that I was I was sitting in, in in presentations and and rental houses and they're all trying to sell their their new 3d rig and James Karen was coming out and the only 3d I've ever seen that I liked was avatar on Hugo Hugo was really good too because it because you have two masters working in the format. Right, but but I think that's a lot a little bit of that's happening with 360 But unlike 3d in my personal opinion, I think 360 has a much brighter future. I think it's something that will be around for many, many years to come and will evolve into something that will eventually turn into the holodeck.

Josh Gibson 36:38
Right? Right And yeah, that's that was honestly the first thing I remember getting into 360 and I was working with I work at a place called the good line. That's kind of like my full time gig. And you know my bosses my colleagues were talking to me about 360 video a few years back and that was kind of the first thing we thought is like okay, is this just another smellivision is this right i mean is it just another gimmick and we kind of started thinking it was at first but yeah like you say once I think everybody started catching on to the marketing possibilities the education possibilities the entertainment possibility it really just fits all these different you know needs that a lot of companies and medical medic yeah you name it it's you know even Yeah, all sorts of ways to train people I've seen really cool studies done with people that are you know, in end of life care, elderly folks that are going through a lot of pain or Alzheimer's and they actually give them 360 goggles or VR goggles to like sit at a beach or to go on a walk and they actually have shown you know, through MRIs and stuff that it's helping with their you know, depression their anxiety of course, you know, pain so it's it's awesome. It's It has also it really goes across the whole spectrum of how it can help Pete It is,

Alex Ferrari 37:48
it is turning into like, Total Recall and all these old sci fi Oh, yes, it really is like I was that the sixth day, I remember where Michael Rapaport an hour Schwarzenegger movie called The six day at 660. And, and, you know, he had a three dimensional, you know, girlfriend, you know, and all that. But I'm not saying that this is turning into that, but I'm like, wow, it's it's, we're all getting to that place where you can sit on a beach, and I can be in Hawaii, I can have the sound and I can have this I can feel the heat of the sun, but I can almost smell it and see

Josh Gibson 38:21
Oh, they're getting there. I'm sure they're gonna I mean, they even have they're doing research now where you put on gloves. And it actually will give you a tactile feedback. So you can touch things and feel like for you can feel, you know, glass, you can I mean, it's getting scary. It's the matrix. Matrix.

Alex Ferrari 38:36
We're getting into the maze. Oh, it

Josh Gibson 38:37
certainly is. I mean, there might even be people in I think it's you know, Inception where people are dreaming. And they pay to they go to these little underground places just to stay in their dreams, because they like it better in real life. And I honestly would not think that that's too far off. You know, eventually we're going to get to that point where, yeah, it's wild. I mean, people are even using it for I even heard of a dentist that was using it and is not needing to use painkiller at all when he's doing fillings or root canals, because people are so into the VR experience. I mean, they just use VR goggles instead of painkiller. It's wild. Yeah, it's crazy. And I think the exciting thing that I remember seeing nav just this last time, is we are actually very, very close to actually getting VR video. So as I explained before VR is when you can walk around in a space and look around objects and stuff, it's not just looking where you're at, they're actually coming up with cameras, like the lytro and other cameras that are basically light field capture. So it's more than just capturing, you know, the brightness of the reflection of light like a normal camera does or the color of whatever the reflection is, it's actually capturing depth information. And it will be able to 3d scan an environment in real time and then you can literally walk around, you know, at a sporting event, or even it'll take virtual field trips to the next level because you can go up and, and who knows, maybe you can go touch rocks, and you can I mean, it's crazy. I mean, the the sky's the limit really on on how this technology will develop. So that and that's kind of where I think we saw to kind of going back to your original question that it's it's definitely more than a gimmick I think at this point because I think people are realizing this is kind of the future of how we present information to people remotely. I mean, it will make the world that much smaller, you can go swimming in the the ocean, and then the next second, you can be walking on Mars from 3d scans from the rover, you know, I mean,

Alex Ferrari 40:30
yeah, I mean, I think I think at this point for filmmakers, it's, I don't, I don't see it, how it can turn into something for narrative filmmaking, per se. Like I saw the Justin Lin thing, and that's great. And it's awesome. But that's not a film. That's an experience. It's a it's like almost a it's almost like a ride. It's almost like a carnival ride. But like, you know, some sort of Disney or universal ride where you kind of experience something absolutely different than filmmaking is different than television or movies or anything like that. It's right, because that, that that that medium is about a creator, Director telling you, I need you to look at this now. I need you to look at that now. Totally. So you can't get that with 360. But with three but the other things that are available, what you can do with it is massive. So can you real quickly. tell the audience a few places like hey, I'm gonna get into the 360 world now I'm a filmmaker. Where can I make some money?

Josh Gibson 41:29
That's a great question. Yeah. Honestly, the biggest place right now I think, is education. That is the biggest market right now to get involved with so there's a lot of schools all over the country all over the world, whether that be high schools or you know, universities obviously usually have a little bit bigger budgets. They're all looking for, you know, everything from consultants to actual practitioners, which is what I'm doing with the University here in Utah where you're they're wanting to create this 360 content, and they're wanting to make it interactive and interesting and fun. So there's a huge huge market in education. And I would think the next one real estate is obviously a big one. Because you know, real estate agents are also always looking for, you know, ways to sell homes, innovatively and better. There's other cameras like the matterport that do the photo still virtual tours, those are cool, but I think 360 video has a space there. But yeah, I mean education and in real estate, I think are kind of the biggest low hanging fruit right now. As far as like actually doing branding and marketing. I think that's also another big area that's kind of what where I've been, you know, in my wheelhouse for the past while like I was out in the Philippines directing a video showcasing a factory seller for a company named Kota epoxy where we followed a sower and one of their factories kind of in a day to day in the life kind of with his really adorable family and his home and everything. So I think there's a lot of companies that are wanting to do that as well. We've seen a lot of like liquor companies or you know companies that want to show Okay, this is how this product is made factory origin right, they want to see the the, the people working with their hands and stuff. So I think there's a lot of marketing and branding work that will be coming out soon as well. And I think like I actually tend to agree with you that narrative filmmaking is cool with 360 but like you say it's more of an experience and I think documentary filmmaking can still have a place with 360 and I think it still will I don't know if it's still if it's still called a documentary you know film it's definitely different because like you say you're not really directing where people are looking yeah but like

Alex Ferrari 43:39
plant but like planet earth or or national juke any kind of wildlife documentary I mean, it's built for that kind of stuff. But like you're going to see you know, Fahrenheit 911 360 I don't really think so. You know, Bowling for Columbine, not really the 360 kind of movie but I think for for those kinds of documentaries those the anything nature based is or anything that you like, I'm gonna go see how how you know olive oil has made for lack of a better term I'm going to go to or wine and I'm going to go to the winery and you walk through but it's an experience it's different it's it's not new there it is kind of narrative but it's different so I think we're still we're still in the infancy basically of this oil slowly

Josh Gibson 44:29
I think people are still filling out you know where it's it's used well for you know, why why we should use it over another tool. And I and I guess it comes back to that foundation is something that I've always tried to work you know live by in my career is that you know, story is king. You know, your content is what matters. It doesn't matter if you're shooting with you know, fancy camera or not fancy camera. Obviously, tools are important. You want to have as good a gear as you can. But 360 video VR, that kind of thing is just another tool in the toolbox, right? So if you've got a story, or an experience or a message or anything that you're wanting to share share with somebody, you know, you should always still consider 360 is a possibility. But also, I think people should avoid and try to avoid the pitfall of shooting a 360 just because it's cool. You know, there, you see a lot of stuff where even commercials and stuff I'm like, Oh, that's cool. Like, it's cool. 360 but I, I don't know why they decided to shoot in 360 other than just to have 360 in the metadata. Right? Right. Right. So I think it's another tool in the toolkit and, and people should, you should respect it, obviously, and understand its power, and you know, how it can be used, but also avoid using it just for the sake of using it.

Alex Ferrari 45:34
Now, can you tell us a little bit about your awesome course on 360? Because I know you have a course telling us how to master this technology, sir.

Josh Gibson 45:44
Yeah, yeah, no, it's I appreciate that. It's it's a it's been a fun, you know, project passion project of love basically, put a lot of thought a lot of time into it. Basically, it's the problem that I wanted to solve where I you know, if you don't want to spend hours on Google, if you don't want to, you know, watch random tutorial videos. And there's a lot of great stuff out there. I don't mean to bash anything. But I kind of just wanted to put everything in one place. And I kind of OCD about that. So I had a lot of fun organizing it and figuring out the process in the workflow. And I wanted to put it all into one place where people can learn the A to Z, right, so pre production, everything from pre production, all the way to delivery. And, you know, and while I'm talking about this, as well, I'm also continually adding to the course. And I do kind of these virtual job shadows, if you will, where I'll be editing and putting together videos of me actually out working, I've got that geology shoot here coming up in a few weeks, and I've got, you know, whole crew ready to go out, and we're going to go shoot the video, obviously, but I'm also going to be doing education and teaching while I'm doing the project. So I'll be talking to the camera explaining why I'm doing certain things. So people can, you know, kind of come along and see how I work and see, you know, the choices that are making and how I'm making them why I'm making them. So it's a really cool course, it's a place it's it's kind of a community as well that I'd like to build where, you know, serious 360 filmmakers are wanting to come for feedback, they're wanting to be able to learn new things and kind of come to a place that's continually updating with, you know, the latest and greatest information. And, you know, that's kind of why I did it, because I love 360 video, I'm passionate about it. And you know, I feel like you know, people need to come together and learn together and I think it could be a really cool place.

Alex Ferrari 47:20
And and, and the hustlers the tribe, Josh has given us a cool discount on the course. And I'll leave that in the show notes. And I'll talk a little bit about that after we're done with this interview. But I'll give you all of that cool information. So now Josh, I have a few questions. I always ask all of our guests, so please prepare yourself for the Oprah questions. Okay. I'm ready. First and foremost, what advice would you give a filmmaker who's just wanting to jump into the 360 realm?

Josh Gibson 47:52
Well, yeah, that's a great question. Um, you know, the best advice I can give is to to worry more about creating and getting stuff made than a what people are going to think about it and to earn be how you're going to market it, I think that's one of the biggest downsides I see about people starting out is they're worried so much about their keywords, they're worried about their SEO, they're worried about, you know, all the technicalities of it, but they're not stressing as much on the actual creating and making and going out and making mistakes and, and, you know, having fun and enjoying the process. So that's what I would say go out and make and worry later about how to get, you know, the clients or get, you know, the views or whatever, I think the the important part is going out and creating and going through that process.

Alex Ferrari 48:39
Now, what is the lesson that took you the longest to learn whether in the film business or in life?

Josh Gibson 48:44
Oh, man, that is a good question. I

Alex Ferrari 48:47
told you.

Josh Gibson 48:50
Okay, I would say, Gosh, I still even struggle with it, I think, but I think I'm getting a little bit better at not worrying about what other people think about my work. So obviously, you need to make money you need to, you know, your work needs to, to be what other people want a lot of the time, but I've learned that the reason anybody gets into filmmaking or you know, any kind of art, I think, for that matter is to obviously, I mean, it's fulfilling to you right for to making it for whatever it's worth and sometimes people don't like it, sometimes people do. I think the biggest thing for you know, is to go through that world and take note of feedback, take note of constructive criticism, but also don't take it too personally, you know, and don't let it affect your work. Don't let it discourage you from moving on. You know, if you have to make stuff that people hate for a few years, you know, that's part of the process and go through that and make it and then you'll learn and grow and eventually you'll be making stuff that everybody wants to see and yeah, I think that was that was kind of a lesson that you know, I'm still learning even where you just want to learn How to, I guess have thick skin in a way? Right?

Alex Ferrari 50:03
You definitely need that in this business. In any three nn e in one ad in 360 in all degrees you need thanks, Drew. So, um, so Name three of your favorite films of all time. Oh my gosh. It won't be on your gravestone. Just three that comes to your mind.

Josh Gibson 50:25
Come to my mind. Um, let's see. Gosh, so I always answered it. I probably will get judged by all my, you know, film school. You know, nerds, cinephiles, but Tommy Boy, yes. It's kind of a shameless plug. I mean, I

Alex Ferrari 50:46
mean, come on. It's Chris Farley.

Josh Gibson 50:47
It's It's classic. It's got everything you need, you know. Laughing crying. It's totally one of those movies for me. Let me see here.

Alex Ferrari 50:58
Yeah, I know. I know. When you ever do these lists, like so Akira Kurosawa and Bergman like nah man Tommy Boy I like all right, Tommy Boy Yeah, I mean I could get into the film school sure of course. Boring right yeah. Tommy Boy okay

Josh Gibson 51:12
um the one of the more recent ones that I saw that I absolutely loved as Logan I've seen that God is so amazed loved it it's so so good. It's the words it's a snow experience. Oh absolutely. I was blown away with how down to earth a superhero movie could be and that's what I was really impressed with that had all that superhero action but it just felt so raw and gritty and it was great. So that was what I really love too. And then let's go into the documentary world I think one that I saw at Sundance a couple years back called pervert Park I don't know if you've seen that I have not it's a basically about a an RV park where a bunch of you know perfect basically sec Yeah. sexual deviants I guess you could say people have been convicted of you know all sorts of terrible things they basically can't find living anywhere else other than this RV park so there's a bunch of pedophiles you know rapists terrible Oh Jesus that have happened at this one place and but it's interesting because it kind of takes you into their world a little bit in interviews with them talks with them about you know how what their history is how you know whatever happened happened so it's kind of a it definitely doesn't give you know like an okay to what they did but it definitely humanizes it a little bit. And it kind of opened my eyes to that that world and so if anybody's looking for a nice depressing really serious documentary go ahead and go watch pervert Park, but it's it's really well made really fantastic documentary filmmaking if you ask me

Alex Ferrari 52:43
so and then also after that, just watch Tommy Boy, and you'll be fine.

Josh Gibson 52:46
Yes. And then watch Tommy. Yeah, Tommy was

Alex Ferrari 52:49
asked. So Josh, where can people find you?

Josh Gibson 52:52
So I'm on pretty much any social media platform. My Yeah, of course, you can find me at the website. The course website. You can even chat with me at any time down at the bottom right there if you'd like. I'm on Twitter at Josh L. Gibson. Yeah, Facebook. I mean, you just search for me, my website is Josh gibson.me as well. So if you just want to go there, you can find I think it's the bottom left. There's all my social media icons and stuff. So if anybody were to reach out,

Alex Ferrari 53:20
if anybody needs a good 360 guide, give Josh a call. He'll help you out. So Josh, man, thank you so much for answering all of our questions, man, I really, really appreciate it.

Josh Gibson 53:30
No, I it's my pleasure. I'm very, very happy to come on and is great time.

Alex Ferrari 53:34
Well, if you didn't know anything about 360 video before, you definitely know something about it now. Josh was amazing. And thank you, Josh, so much for dropping some major knowledge bombs on us about shooting 360 I think as it's honestly a really interesting tool to tell stories in a unique way. I don't think again, like I said before, it's going to replace cinema as we know it. But it is definitely not a fad like smellivision or something like that. I do think it's going to be around for a while. And there is some definitely some potential for filmmakers to go out there, make a living, make money, do projects with it, so definitely check it out. And if you actually want to take Josh's course, which is the 360 Academy, Josh usually sells that course for $789, which honestly is a bargain based on what you're going to be getting out of if you're getting into the 360 world. But with the coupon code hustle, you get $679 or $689 off, so the course turns into $100 so that's a hell of a gift for all the indie film hustle tribe, looking to get into 360 video. So just go to www dot 360 video academy.com and type in the coupon code hustle to get $689 off the course again If you guys are really interested in 360 video, Josh's course is really great. I did take it. It's pretty awesome To tell you the truth and I learned a lot. So if you're into 360 video definitely check it out. I'll put a link and for everything we talked about in the show notes at indie film, hustle, calm, forward slash 157. And guys, if you'd like the show, please head over to filmmaking podcast calm and leave an honest review on iTunes. It helps out a lot. It really does help me out a lot helps the show get out there to more and more filmmakers. So please, head over to filmmaking podcast.com and leave a hopefully good review. Until next time, keep the hustle going. Keep that dream alive and I'll talk to you soon.

YOUTUBE VIDEO

IFH 147: Cinema Lenses MasterClass with Matthew Duclos

Right-click here to download the MP3

Today we are going deep down the cinema lenses rabbit hole. I was lucky enough to sit down and speak to the “Yoda” of cinema lenses Matthew Duclos. Matthew has been working on lenses for most of his life. Most cinematographers in Los Angeles (and around the world) consider him an expert in the field.

I was hearing Duclos’ name on set as far as I can remember so it was a thrill to get to speak and grill Matthew on all things lenses.

Here’s some info on Duclos Lenses:

Duclos Lenses is the premier destination for high-quality motion picture optics. We strive to provide quality service to the industry’s professionals who own and rent top-of-the-line cinema optics. We have the test equipment and experience required to optimize and maintain all of your lenses. We’re a family-owned and operated business that not only appreciates and respects customers in a way only a small business could but also thrive off of our customer’s satisfaction and repeat business.

Enjoy my conversation with Matthew Duclos of Duclos Lenses.

Alex Ferrari 2:07
So I wanted to reach out to the Yoda if you will the the guru of lenses. This is the guy who all the cinematographers in LA go to when they've got a question about glass or about lenses. His name is Matthew Duclos. Matthew is been his father opened up duclos lenses years ago, and he mentored underneath him and he's become basically the Yoda of of cinema lenses and photographic lenses as you'll hear in this interview, I really wanted to go deep down the rabbit hole of lenses because there's so much misinformation out there about what's good lens what's good what's bad glass what's good glass can you use photo lenses on your DSLR and shoot a movie with a can do you need to buy full blown, you know 5000 10,000 $15,000 primes? Is it going to make that big of a difference? Can you shoot with the rokinon a rokinon set or can you shoot with a sigma art lens like I did this is Meg Most of it was shot on the rochen ons and this and that sigma 18 to 35 which is a gorgeous lens which is under 1000 bucks you know what what's, what is the truth if you will about lenses so I wanted to really just beat up poor Matthew and ask him everything I've ever wanted to know about glass about what's better Canon or Zeiss? What's the difference between Cooke and and sigma and who's doing good glass? And what's the difference with vintage glass and how does light refract and everything so in this episode, we're going to go deep geek. Alright, so if you guys are interested in knowing a lot about lenses, then continue to listen because we're going to go pretty deep into lenses. And by the end of this you're going to it's kind of like a little mini masterclass about about cinema lenses and about photographic lenses and just about lenses in general, and how they can help make your project stand out. So without any further ado, here is my interview with Matthew Duclos of Duclos lenses. I'd like to welcome to show Matthew Duclos Duclos Duclos

Matthew Duclos 4:22
Duclos

Alex Ferrari 4:22
Duclos Thanks for doing the show, man.

Matthew Duclos 4:24
No problem.

Alex Ferrari 4:25
Appreciate it man. So you know you have you and your company have become very legendary through the underworld of the film industry for being the place to go to four lenses. How is that? How did you guys do that?

Matthew Duclos 4:42
You know, I couldn't tell you we just sort of you know, kept to it kept our noses to the grindstone. You know, did what we do best. I can give you a quick history on, I guess where we came from and.

Alex Ferrari 4:57
Yeah, absolutely. Yeah. Like I like to know that and then oh, So your personal history of what makes you love lenses as much as you do.

Matthew Duclos 5:05
So, started me on my personal history and the company history started my father. He worked for ingenue back in the late 70s. On the east coast, ingenue had a presence here in the US in New Hampshire. And he worked for them for quite a while started. I can't remember what he said his first job was, but he started basically at the very, very bottom, essentially grinding glass and sort of worked his way up. He liked what they were doing in the service departments that I want to do that it's very hands on very technical. So he moved into servicing ingenue lenses. In about the, I think was the late 90s. The guys at Claremont camera, Denny and Terry moved my dad and our entire family out here to LA to head up the service department at Claremont camera. And that was sort of my intro, I was probably about, I don't know, maybe five or six years old at the time. And I just, I always remember my fondest memories, and I was actually just telling somebody about this the other day, my fondest memories of their old building that they were in, was me and my siblings running around the prep floor grabbing, like 100 foot. They're not even 100 big spans of film space.

Alex Ferrari 6:25
What is what is this film you speak of? Exactly.

Matthew Duclos 6:29
And it was just we thought it was the coolest thing, we hold it up to a light. No wonder why we couldn't see the pictures, whatever. But we didn't understand at the time. So so. So anyways, he did that for a while. And then moved on to working with a guy named Kish, who made it most people would know him from the directors finder, the ultimate directors finder, which both of them ended up getting an Academy Award for. And then after that just sort of wanted to do his own thing. And that's when we started duclos lenses in 2002. I think, which actually, I think this year. Yeah, this year. So just now it's 15 years. Yeah. 15 year

Alex Ferrari 7:07
anniversary. I smell I smell a fire sale on the website coming up.

Matthew Duclos 7:13
Yeah. Parking Lot barbecue, but sure,

Alex Ferrari 7:16
Either either way, Potato Potato.

Matthew Duclos 7:20
But you know, we always we just sort of like to do what we do. We're not really, we're not trying to dominate the industry or anything. All of our technicians love lenses. We're just a group of guys and gals that love lenses and love tweaking them and tuning them and getting the best out of them. And everybody here loves what they do.

Alex Ferrari 7:38
And playing and also just playing around and just tweaking like you said, tweaking them and just seeing what other images you can get out of lenses and things like that. Yeah, exactly. And now what makes a good cinema lens? Oh, I know, deep questions

Matthew Duclos 7:52
for courses. That's my I try to say that I try to instill that as much as possible. A good cinema lens is not really defined by specs. It's, it's defined by the scenario you know what the person is shooting the cinematographer what they want, you know, and what the way the industry is going is a perfect example. On paper, the best lenses you can get like master primes are similar axes. From a technical standpoint, they're the best you can get. But if you're shooting a period piece and you want a vintage look and something very stylized, those aren't the lenses for you. So it's all about what you're shooting and how you're shooting it. I don't think there's a bad lens out there it's just different lenses for different purposes.

Alex Ferrari 8:39
You know, and I think a lot of filmmakers especially indie filmmakers, and young filmmakers they get all caught up in the gear I call it the gear porn you know and look we're both you and I are gear guys you know we'd like gear but that's the thing like I need the best I need the best well that's that's it's a very very variable answer there like you just said like if you're trying to shoot Barry Lyndon, you're not going to grab brand new you know brand new master primes. It might not be the look that you're looking for. So yeah, I think that's a great answer. I'm so glad you said. Now what is what are some of the differences between some of the industry standard or industry leaders in lenses like cook lenses Zeiss and any other major brands of lenses that you can Can you discuss

Matthew Duclos 9:25
a differences in

Alex Ferrari 9:27
personality person because I know you know like you know i this is my just from me working and also listening and talking to DPS. Zeiss has a little bit of a sharper edge than cook cooks a little softer. It's maybe because of the coating I don't know so you you tell me what kind of personalities they have. Because they do have personalities, right?

Matthew Duclos 9:47
So that's been lost over the decades. Not so much with cook cook has really always had their look the cookbook, and they've done a really good job of sticking to it despite the entire industry, trying to make things better faster cleaner cook has really stuck to their guns and they make some absolutely gorgeous lenses they may not test well on a projector or you know MTF charts may not look great but the images that they produce nobody will argue that those are just beautiful images and design advice to they advices is gone a little bit off course they don't know that they would have a defined look especially because of their glass comes from so many different sources these days some of it's still in Germany it comes from Japan it's difficult when you have such a broad range of sources to keep a cohesive look

Alex Ferrari 10:43
so there's cook so in other words this cook all still source all their their glass from the same source that's what kind of keeps their vibe going.

Matthew Duclos 10:51
As far as I know everything that cook makes is right there in Leicester UK.

Alex Ferrari 10:56
Oh really? Okay, so that and then Zeiss used to be that way but now they're kind of like sourcing from all over the place so it's a little harder to maintain your persistency as far as looks are concerned right and any other way

Matthew Duclos 11:09
we have absolutely right there's no doubt that cook and Zeiss I mean if you compare the two sides is always going to be a little bit more contrast II bit more neutral a lot of people like to say that is ice is cool, but it's actually not it's just sort of more neutral than cook or your ingenue the but yeah, it's not it's not that one's better than the other they're just different.

Alex Ferrari 11:29
Right now ingenue is for mine and again, I have a little bit of understanding about lenses but engineered to my knowledge was one of the best zoom lenses you can buy and it might still be if I'm not mistaken

Matthew Duclos 11:40
Ah, from a technical standpoint, yes. Again, we're looking at different lenses for different purposes. Okay, there's no question that 2040 to 90 has been an absolute staple in the industry anybody shooting a feature film or a commercial anything with a big budget you can almost guarantee there's a 2040 to 90 on set somewhere

Alex Ferrari 12:00
right there monsters like monsters I've seen I've worked with them their lenses and those are there but they were

Matthew Duclos 12:07
quiet I think the most accurate zoom you can get these days is probably going to come from fujinon

Alex Ferrari 12:13
Yeah, I've heard very good things about fujinon to accurate meaning as far as specs are concerned

Matthew Duclos 12:18
accurate as far as resolution contrast overall sharpness, edge to edge sharpness for a super 35 pictures those fujinon premiere zooms are about the best you can get

Alex Ferrari 12:31
now canon obviously has a long history of lenses as well and they've kind of made their way into the cinema world now after being in photography for so long. What's your What's your opinion on the pic Canon lenses that are now more cinema lenses versus the photo lenses? Are there major differences between the two?

Matthew Duclos 12:52
There's absolutely major differences in the zooms I think the Canon cinema zooms are among the most underrated in the industry they because they're so readily available and they have the cannon name on them they sort of drop in value real quick and they they get you know they change hands pretty frequently but they really do perform well there's not a whole lot of trickery in them they're just a good solid reliable cinema lens. Anytime somebody says I don't like them they're usually saying that because of the look they'll say oh well they're they're too they're too warm or oh I don't like the way the focus falls off or something like that. But from a mechanical standpoint and an actual usability standpoint, they're great all of their cinema zooms are are purpose built zooms the primes are based on their photo lenses so they're really you kind of know what to expect they do tweak a little bit in the the coatings they add a couple elements to compensate to make them all really consistent lens to lens but yeah those I really do applaud canon for not just taking a 24 to 105 and making it a skinny lens you know slapping some gears on it or whatever

Alex Ferrari 14:06
right they actually did took the time to actually develop their cinema lenses.

Matthew Duclos 14:09
Exactly the zooms Yeah. Now in your opinion which

Alex Ferrari 14:12
cinema lens is out there right now is the best bang for your buck. Because these are pricey things I mean, the stuff that we're talking about are 510 1000 $15,000 lenses, but there's been a whole I mean a whole industry wrapped around now creating affordable cinema lenses like the the view drugs and the Roca nones tokina. What what in your opinion are some of the best lenses best bang for your buck

Matthew Duclos 14:37
for primes? As much as people don't like to acknowledge them, I think the rokinon stuff for what it is and the price that you're getting the price that you're paying, it's almost unbeatable. I have absolutely no doubt that there are flaws. They're not perfect optics by any means. But for that price, they're you know That's hard to beat for a manual operating. Again, it's adapted from a photo lens, but for a fully manual operation that's tough to beat.

Alex Ferrari 15:10
I have a set. I have a set myself. I love that. I love those lenses. Yeah,

Matthew Duclos 15:14
they're certainly going to get the job done. There's no question about it, they're not going to perform. Nobody is trying to compare them to master primes or syllable axes. But at that price, it's almost unbeatable. And the hub offers zooms zooms I would probably have to say the Sigma cinese zooms are the best bang for the buck which again is just a an adapted photo lens. But what you get in those that a T two everyone's got complaints you know the focus breedings not great they're only Super 35 they're not full frame you know whatever but for the price for a T to zoom it's fully manual can't eat it you really can't

Alex Ferrari 15:52
know I just got the the 50 to 100 sigma but it's not the cinema it's the the photo and I yeah same exact glass it's just doesn't have the gears which I can work around for a grand but it's it's stunning that the what is it called the portrait lenses?

Matthew Duclos 16:08
The art series

Alex Ferrari 16:09
yeah the art series oh my god they're gorgeous though. I mean I've put it up on on charts and it really does perform well again for the for the money it's insane. Really hourly is insane. And I think that's a lot of things that filmmakers really have to understand that there you don't have to have at when you have lower budgets look you have big budgets my god if I had a budget I would I'd be using cooks and engineers all day. Yeah, exactly. But for the independent filmmaker I mean there are so many more options even in the last five years than there was i mean i mean you you've been around so you've seen how I mean can you imagine a cinema lens for under five grand

Matthew Duclos 16:46
no way if you told me if somebody told me that 10 years ago there was going to be you know a high quality prime lens for under 500 bucks I would have laughed I said no way no way it's coming from China or whatever Yeah, here we are. It's I really do you think that we are in the next golden age of lenses right now it's still happening it's still evolving, but it's such a booming market it's great.

Alex Ferrari 17:15
What's your opinion on the sigma and the sigma is the new cinema lenses on the segment's and just sigma in general

Matthew Duclos 17:21
I really like what they're doing similar to cook you know we were saying before sick was one of the only guys one of the only manufacturers that they've keep everything under one roof from start to finish I mean the entire lenses are all built in there one factory and I Zoo they don't outsource anything they're not getting components or anywhere else. That to me that's really respectable maybe some people consider that old school but I really do respect that and I think they I think sigma moving forward is going to be setting the bar for the big guys.

Alex Ferrari 17:54
Yeah, cuz I just I just shot with the, the new cinema primes that just came out are not the primes. But the the new zoom the Is it the 18 to 35 cinema and the 50 to 100. Cinema. Exactly. And I mean, it's stunning. It's absolutely and their five grand, like for I think 4500 bucks, something like that.

Matthew Duclos 18:16
I think this is just sigma getting their feet wet. Yep. I think moving forward, they're gonna have a lot of really cool stuff to show everyone.

Alex Ferrari 18:23
And by the way, a free plug for you. So my dp did purchase your case for those lenses. He was like he just make sure he let him know that Austin said hi. So um, you were talking a little bit about breathing before focus breathing? Can you talk a little bit more about, you know, the breathing of like when you're pulling focus on a zoom? What, you know, what's an acceptable amount of breathing? Are there any zoom lenses that don't breathe? Are they do they all breathe? And can you just explain what that concept is?

Matthew Duclos 18:54
So breathing is one of those things that a lot of people misunderstand, especially people that are new to the world of cinema. in photography, nobody really cares about breathing. It still happens but you're taking a photo at a fraction of a second and it is what it is. Breathing is when you rack focus on your cinema lens, and the field of view changes ever so slightly, it gives sort of a for lack of a better term I'm reading effect. So your field of view increases and decreases just a little bit almost as if you're zooming while you're focusing. What a lot of people misunderstand that four is when you rack focus and the lens telescopes in and out, they assume that that means breathing you know physical movement of the lens barrel itself. Which I mean some people do call that breathing we call that non constant volume. So what breathing really is is that optical mechanical flaw of when the field of view changes back and forth. higher costs cinema zooms do compensate for that. And can nearly eliminate it. But it's definitely a consideration when designing a zoom.

Alex Ferrari 20:06
Yeah, I mean, but I've seen breathing in Oscar winning, you know, amazing films. It's just it's, you know, especially the older ones. It just was there and you could see it was even when I didn't even know what breathing was like, What? What happened there, like you just noticed,

Matthew Duclos 20:21
but it's a lot and anamorphic zooms to if you're watching in Anoka any film shot with an anamorphic zoom? Even, I mean major stuff like Star Wars. Oh, yeah. See breathing jaws?

Alex Ferrari 20:32
Yeah. Yeah, it's, it's not something that you have to like, Oh, my God, we've been it's it's just, it's just the nature of what you're shooting? Yeah.

Matthew Duclos 20:39
And there's an acceptable amount. I mean, like you were saying with that sigma 50 to 100. That lens does breathe a lot. It does. It does. But, you know, it's, it's how you use it, there's ways to get around that don't do a focus poll from five feet to infinity. And you

Alex Ferrari 20:58
work around that a little bit because, and that's and that's another great piece of advice is that, you know, when you know, you don't have all the money in the world to buy the best lenses or the best cameras, you work with what you have and just work around and be creative. Especially with lenses, you know, like I shot my feature on on basically the rochen ons and the and the Sigma 18 to 35 I think it is. And I shot my shot on on a Blackmagic 2.5. And it didn't cover the it didn't cover the sensor, because it just couldn't cover the sensor all the way or they're scrapping I mean, it just it was cropping because of of the the sensor and bureau like what do you do? Like, you losing all that crap? I'm like, dude, just, if it's if you don't think about it's not there. reframe reframe.

Matthew Duclos 21:45
Exactly.

Alex Ferrari 21:46
You know, don't don't get caught up in that kind of stuff. Now,

Matthew Duclos 21:49
actor is the topic that I could, I mean, I can't believe in today's day and age of the internet, there's so much bad information out there on the whole concept of crop factor. And people still call me at least once a week that just can't wrap their head around crop factor and how it affects lenses.

Alex Ferrari 22:06
Can you talk a little bit about that? Sure. Yeah. About what crop factor is because I know it's something that is just I agree with you. There's so much misinformation out there it is. And there's so much like negative like, Oh my god, you don't have it doesn't cover the full lens. You're losing, you're losing. I'm like, dude, get over yourself. Just Yeah, the roof. Look, it's Yeah, sure. But you want to go spend 15 grand on on the right lens, or 50 grand on the right camera, knock yourself out?

Matthew Duclos 22:34
Yeah, no, it's, it's really, it became a huge problem because people were jumping ship from stills into cinema. So the guys that came up shooting Super 35 their whole life, they knew, you know, they were used to the focal length they were shooting with like a standard set of primes was 1825 35 5085. Period. Yeah. And then the guy is coming from 35 millimeter full frame still photography into cinema. They, you know, they had it in their head that everything was wider because they had a larger sensor. And they needed to maintain that field of view, for whatever reason. So they had to have all these crop factors in order to achieve the same field of view that they were getting on their five D Mark one or whatever camera they're coming from, right. So that's where that whole crop factor thing came from is everybody is just comparing all the crop factor is is comparing your field of view or your sensor size to full frame. If you get that full frame exists, and you just think about Super 35 that's all that matters. If you're shooting Super 35 Don't worry about full frame just framing for what format you're shooting.

Alex Ferrari 23:43
Now can you talk the difference between 35 and super 35 and full frame?

Matthew Duclos 23:49
A super 35 was sort of the original format for that type of film, you know, 135 film Sure, when you you know in a in a Cinema Camera, it's going up and down. When you turn that film sideways, that's where you get that 24 by 3635 millimeter full frame. So it's the same film it's just 90 degrees to get a bigger picture. So super 35 you know that size sort of preceded full frame 35. These days, the terms Super 35 kind of gets thrown around since it's not really nobody really sticks to that standard anymore. You know, like red new helium sensor, they call it the 8k Super 35. It's not really super 35 it's actually a little bit wider. So that's kind of tricky to talk about because people don't really obey the rules that were put in place a long time ago.

Alex Ferrari 24:48
It's pretty much a wild, wild wild west right now.

Matthew Duclos 24:52
A little bit yeah. Even full frame, you know, reds, new 8k this division. It's really not the same as old school. This division it's again a little bit wider, a little bit shorter. So your your image circle requirements are a little bit different.

Alex Ferrari 25:07
Now, can you talk a little bit about because now you just brought up 8k? I mean, a lot of these vintage lenses and just lenses that are being made today are when will they eventually just be obsolete? Well, you can't use them on these 8k 12k 24k 60k cameras that will be coming out in the next 10 years. What what point did these lenses start becoming obsolete and at what point because I know, the optics have been trying to catch up, or cameras have been trying to catch up the optics or optics have been trying to catch up to camera sensors, since this whole thing started back in basically 2004 2005 when red kind of came on the scene.

Matthew Duclos 25:45
So that's another sort of pet peeve I have 8k so a lot of people always ask about it, you know, is this lens gonna resolve or is this one's going to cover which are two completely different things, there's a huge difference between resolution and sensor size. Again, a whole nother rabbit hole we can go down. But you know, it all comes down to marketing. Unfortunately, I think a lot of the lens manufacturers because they started labeling their lenses 4k or 4k compatible, right? They excuse me, they sort of shot themselves in the foot. To say that a lens resolves 4k, it's a little bit misleading. You always have to sort of specify the sensor size along with the resolution. So for example, 4k on rattles and any well 4k on a full frame sensor. You know, you've got however many pixels, the pixels are what they are, excuse me, you got to cut all that out. So let me start that part over. So 4k on a full frame sensor is a very specific resident a very specific number of pixels. If you take that same resolution and then shrink it down to something like a black magic, which is micro four thirds, you have the same number of pixels, but all of a sudden you're cramming those into half the size, which means 4k on that black magic has a much much higher resolution requirement than it does on your full frame 4k sensor. So to say that a litens resolves 4k is a little bit misleading because you're not really you're not specifying what size those pixels are. Anybody that labeled their lens 4k compatible or 4k ready whatever they just shot themselves in the foot because now that we have 6k and 8k and 10k coming out what do you say to those people now your lens doesn't work? No It works fine you just thought that you were being clever labeling your lens 4k

Alex Ferrari 28:03
right? So Joe do these lenses i mean do the lenses that are being made today will that will that work on an 8k on a 10k

Matthew Duclos 28:12
in terms of resolving power on 8k yeah no problem. I've seen I have never had a lens put on a camera you know and look through the viewfinder or looked at the LCD and thought oh man, that's a bummer it's not resolving, you know you get the picture it's there. You just have varying degrees of micro contrast. It's not like there's a cut off point where it doesn't work its lenses are a completely analog organic factor. So they're they're always going to work they're always going to function, you're just going to have lower and lower micro contrast.

Alex Ferrari 28:48
So the the one thing that we can actually say safely and I have always told us to people if you're going to invest in a kit or in gear lenses are things that that don't go out of style. In other words if you buy a camera today in a year or two in my it will be out of out of out of won't be up to date while if you spend a lot of money on lenses today those lenses will be good prime for the next 1520 years if not longer correct?

Matthew Duclos 29:15
Yes and I I generally don't say that. I try not to do that because it sounds like a sales pitch just sounds like I'm you know selling you the land. Don't do this do that. But that is true. It's the lenses. I mean look at the stuff that's fashionable right now the Superbowl cars in the car was those were from a 750s 60s 70s and you can't you can't find them quick enough everybody wants them.

Alex Ferrari 29:40
Can you talk a little bit about vintage glass because it's as you brought it up because I've actually shot with the Super Bowl cars. They're gorgeous. I mean we shot them on reds, on on reds that would

Matthew Duclos 29:51
say have any lens out there if I was going to shoot something that didn't need to be clinical and clean. The Super Bowl tires are my choice for For a spherical lens, you can't beat that look. It's such a pleasing stylized look that you cannot replicate. I mean you could put stuff through post all you want you're not going to get the look of the Superbowl cars.

Alex Ferrari 30:13
And what does it do? Like what are the characteristics of the Superbowl tires? It's just I mean obviously it softens the image just a bit especially with that harsh read sensor. Sometimes that can be really too clinical. It just sharpens it up especially with actors or actresses faces. They love you for it. But I've shot multiple things with it's they're gorgeous, but what are the things what are the characteristics of the Superbowl stars that they like,

Matthew Duclos 30:37
it's kind of hard to describe because they don't stay consistent. For example, the 35 millimeters super Baltazar no matter what every single 35 millimeter I've ever seen, has been warmer and softer than the rest of the set. So it's hard to put it's hard to put a pin in the entire set but If I had to describe them with sort of a broad stroke I'd say low contrast slightly warmer than most other lenses and just the bouquets when the focus falls off is it's just beautiful.

Alex Ferrari 31:09
It is it is pretty gorgeous and you know that's another thing I always tell people to when they're shooting super digital like super digital but like shooting with reds especially the 568 k kind of stuff depending on what you're trying to do because I just saw like clips from the Guardians of the Galaxy we just shot on 8k it's super clinical super crisp super clean makes perfect sense for that kind of story without yesterday

Matthew Duclos 31:34
yeah I don't know what lenses they ended up going with for that

Alex Ferrari 31:36
i don't i don't know i don't know neither but but it looks fairly clinical I mean without without question, there's no soft edges and I think it looks but that's perfect for that kind of movie. But generally when I always because I do a lot of color grading and I do a lot of posts so a lot of DPS a lot of times asked me or filmmakers asked me I'm shooting with the red what lenses do you recommend I go I I always tell them try to find vintage glass if you can, depending on what you're trying to do but if you're trying to do something softer and to take that digital bite off of it those vintage glass that vintage glass will probably help you out do you agree with that?

Matthew Duclos 32:13
I do do to a degree but it's just like you said with that caveat if you're trying to take that edge off Yeah, absolutely just grab an older lens

Alex Ferrari 32:23
and there and I remember that for a while like the 16 millimeter glass started to like just you could give it away almost. Oh yeah. And then when the digital revolution came up they became the hot commodity because they're a really amazing glass and can you talk a little bit about 16 Super 16 millimeter glass and what a bargain It is especially if you're shooting with let's say a pocket camera like a Blackmagic Pocket camera or or some of these smaller sensor digital cameras

Matthew Duclos 32:53
I think it's still underrated I think people have still haven't quite caught on like they did with something like the super speeds 16 formats still sort of the the I mean always has been but it's still sort of that Oh, you couldn't afford 35 millimeter. Right? It's always it's it's unfortunate because it's such like you said there's so much good glass out there. affordable. Yeah, that's one of the lenses I actually cut my teeth on was the Canon eight 264 It's a great zoom lens. It's phenomenal. It gives you that super wide angle that you need to compensate for the crop factor. And it's just a great sharp lens it's nice it's not too heavy. It's not too bulky. Even 16 format super speeds that stuff is out there and it's it's attainable but people are so wrapped up in bigger is better. They want full frame they want this division they want Alexa 65 but everything else is getting thrown by the wayside because of that,

Alex Ferrari 34:01
but you know, or they could just focus on telling a good story.

Matthew Duclos 34:06
Exactly. horses for courses I mean it's it's the same with every factor of cinema lenses, you know the right tool for the right job.

Alex Ferrari 34:15
Right right now how do you test set? How do you test a good lens to see if it's any good?

Matthew Duclos 34:20
Oh, where do I begin? here at our shop, there's a couple of tools that we use so we do testing all day every day. That's like I know we everybody sort of knows this now for selling lenses. Our primary business always has been always will be servicing lenses, making sure they're as good as they can be. Testing lenses I'd say our primary tool for doing that is our test projector. So we're literally is a test target or reticle, if you will, at the film plane and we're testing how the lens performs essentially backwards as it would be. Instead of putting a picture at the film plane we have a picture of the film plane, we're projecting it on. While and that's sort of the bread and butter. There's a whole bunch of other tools we use a T stop bench to measure light. We have several Carla meters for checking flange depth, not just landed up, we also use a column meter for axial alignment, we have a vertical lens, we can check how well the optics are aligned on their own axis. There's a whole bunch of tools we use.

Alex Ferrari 35:24
Now is there anything that the independent filmmaker can do to test a lens on their own, just, you know, either with charts or any, any any basic tests that they could just go ahead and make sure this is a good night?

Matthew Duclos 35:38
Um, so no, you could turn on a camera and see what it does. Um, I usually I mean, that's sort of step one, if you're getting a picture, you're getting a picture, right? But you know, when you're testing lenses on a camera, you're not just testing the lens, then you're testing the camera, you're testing the recording format, then you're testing the monitor. And if you're, I can't stand it when people say, Oh, I saw this lens test on YouTube. While I definitely understood the value of watching test results on YouTube, or looking at what the lens did, then what the camera did, then what the codec did, then what the export did, then what the upload compression did, then with the monitors, it's like, there's so many layers between the lens and how you're viewing it on your monitor. There's absolutely no consistency to it at all.

Alex Ferrari 36:29
Right? If you really need to see it by eye as opposed to

Matthew Duclos 36:32
Yeah, and that's why we use our test projector. Some other places use MTF benches, which are very, very useful. And we can we actually have sort of a makeshift MTF bench here. But it's not you know, I've seen lenses the MTF are really really high, and then they suck on the camera, they just don't, they don't produce a good picture. And vice versa. I've seen lenses the MTF really low, and they make absolutely stunning images.

Alex Ferrari 36:58
It basically at the end of the day is throw it on a camera record, okay, record it and see what it looks like. It's that good. That's step one. And then you can get into the nuances or have someone like you or or another repair shop actually tested for you to make sure we're good on it. Now you do a lot of repairs and maintenance on lenses. As you've said, Can you tell me a story of the world's craziest case of what someone sent you to fix or repair?

Matthew Duclos 37:26
Ah, I wouldn't say that it was sent to repair. It's actually one of the lenses we have here in our lobby, okay. Anybody that's in LA remember the the there was a fire on the back lot of Universal Studios out five or six years ago. And customer of ours. He's been a customer for a long time. We service his stuff many many times. Very, very low key cinematographer does a lot of commercials very, very quiet. His stuff was all on the soundstage prepping for a commercial the next day. Everything went up in flames and he talked to the fire department afterwards said can I go pick through that the rubble after they bulldoze to try and find my stuff. And he found his 24 to 290 and a couple other I think it was a superspeed and an ultra prime. Oh, no, sorry, s four. And he brought to us Hey, can you fix these and they're just they're they're so far beyond send metal. I would say that's probably the strangest obviously he was joking. He didn't expect us. He gave it to us because we had service that lends probably a dozen times throughout its life. So it's kind of sad to see that all that hard work was just gone.

Alex Ferrari 38:39
Right? I'm sure hope you had insurance. Oh, yeah, absolutely. So that's it's in your in your lobby as it has a good resting place. I have to say

Matthew Duclos 38:49
Exactly.

Alex Ferrari 38:50
That's a good resting place.

Matthew Duclos 38:51
I would say that the coolest one was probably probably a Kubrick lens. Everybody knows that famous Kubrick lens. customer of ours brought one in completely original unmodified,

Alex Ferrari 39:06
but it actually wasn't an actual Kubrick lens.

Matthew Duclos 39:09
Yeah, so the story behind it was he Kubrick bought all of them that NASA didn't buy and they converted a bunch of them for use on that particular camera. And then they kept one lens completely untouched. In case one of the other lenses that they modified broke because they couldn't get spare parts from Zeiss since they were all gone, right. So this one lens that wasn't modified ended up in our hands. And it's I mean, I don't I don't think even Zeiss has one

Alex Ferrari 39:37
that's pretty and that sits in your lobby as well.

Matthew Duclos 39:40
No, that's it that's locked in the vault that doesn't ever leave the vault.

Alex Ferrari 39:43
Have you shot Has anyone shot with it or is it just Ah,

Matthew Duclos 39:47
we've kind of shot with it. It's the distance from the rear glass. The rear element to the film plane is about four millimeters. So you can't use it on any camera that has an O LPF. Because you just don't have enough space.

Alex Ferrari 40:00
What does an LLP Say that again, low pass filter, okay, okay.

Matthew Duclos 40:06
Because even the distance from the low pass filter to the sensor, that's probably five to 10 millimeters somewhere in that range by itself. So you can't have anything at all in front of the sensor. So I've put it on photography, I shoot with Fuji stuff. And they don't use a low pass filter since they have their x trans sensor. And I put it on there and it's it's pretty interesting.

Alex Ferrari 40:30
It's an interesting look to say the least. Yeah, how wide How wide is that one?

Matthew Duclos 40:35
It's a 50 millimeter.

Alex Ferrari 40:36
It's a 50. And what's the what's the F stop?

Matthew Duclos 40:39
It says 0.7

Alex Ferrari 40:41
cheese's. Now, Ken since we're on Kubrick and I'm a Kubrick fanatic. I and everyone listening to this podcast knows that I absolutely adore Kubrick and I've read everything about him. Can you talk a little bit about that glass that he used in what was so important specifically about the Barry Lyndon glass which is the legendary glass that he used and I'm assuming you went to the Kubrick exhibit when it was here at the LACMA Of course and did you see that that yeah that the how lens Oh

Matthew Duclos 41:09
yeah, so that was a that was a trip for me I'll usually I'll go to museums especially stuff at LACMA at the Getty that sort of thing and it's always you know, it's cool stuff photography or short form or another but this one was like it's like someone built a museum exhibit for me Yeah.

Alex Ferrari 41:30
The lenses were laid out and the piece discussing how you use them

Matthew Duclos 41:36
I'm looking at all this exhibit and like I've taken that lens apart 10 times I've done that one 1000 times I just it was beautiful it was so much fun for me

Alex Ferrari 41:43
So can you talk a little bit about what made those Barry Lyndon glass that glass I'm Barry Lyndon so revolutionary for its time

Matthew Duclos 41:51
well the speed was the primary thing just having that 0.75 aperture that was like if they even to this day I don't think it's really been done for that format size you can find some really weird obscure stuff that's meant for like x ray machines but doesn't even cover Micro Four Thirds sensor I think that was the most unique part about those was just that that ultra shallow depth of field of a point seven five lens

Alex Ferrari 42:19
now how what what was what was the next level up or what was the next fastest lens available at the time? A give or take like a too late

Matthew Duclos 42:29
All right, I think they had the super speeds out so you'd have like a T one three.

Alex Ferrari 42:33
Okay, so but that extra that extra What is it point five?

Matthew Duclos 42:38
I don't whenever t stopped the Kubrick lens I don't know what it actually I don't know how much light was actually coming out the back of the lens because there was an F point seven five so it was probably like maybe a T one or 1.2 we'd have to actually test it

Alex Ferrari 42:54
I'm glad now i'm sure after this after this interview you'll you'll go and play with it.

Matthew Duclos 42:59
I don't know that's you know our T stop bench we nicknamed The Heartbreaker because everybody thinks they have you know the T one three or T one four speeds and then we put them on and we say well you know the manufacturer is stretched a little bit it's more like a T one seven. So I don't want to I just want to leave that Kubrick lens as if that's history I don't want to test it

Alex Ferrari 43:19
oh that's fine but and then also the the film of motion back then was just not able to to wasn't as sensitive as film today or even digital. So that was what made that's how he was able to light basically by candlelight.

Matthew Duclos 43:36
Exactly. Yeah, you needed a fast lens to do it that back then

Alex Ferrari 43:39
is such a gorgeous you need a fast lens to do it now too. But also the the resolution of these cameras. Have you played with the Sony A seven s two. Oh, yeah. That that's a sick camera. Yeah, that sensor is pretty. You can see in the dark.

Matthew Duclos 43:55
Yeah, it's it's almost not fair.

Alex Ferrari 43:59
I have one of those. It's just I was just doing a test with it the other day and I wasn't even looking under the couch where there's no light and I'm like, damn it I see everything under the couch. It's like it's pretty. It's pretty insane. Now can you talk a little bit about coatings, coatings on lenses, the coated versus uncoated because I know you sell some uncoated lenses and why do DPS want uncoated lenses as opposed to coated and what's what is a coat in the first place.

Matthew Duclos 44:29
So coatings The primary purpose of a coating really is to to increase or maintain really light transmission. The purpose of the coating is to allow light to pass through the glass as efficiently as possible. a byproduct of the coating is characteristics of the lens like the color, sometimes how the focus falls off sometimes sort of weird obscure bouquets that you get depending on how the Polish In the coating pair up. But the primary purpose of the coatings is to make the lens more efficient to increase that tea stop reading.

Alex Ferrari 45:10
We'll be right back after a word from our sponsor. And now back to the show

Matthew Duclos 45:21
uncoated lenses where we strip the coatings that's actually a huge misconception. For example, the Super Bowl tars people think that the coatings on those that there are no coatings that they just shipped them without coating, which is completely untrue. They just, they were shitty coatings back then. Right. And a lot of times people will call us to remove the coatings from their lenses to give them a more vintage look. And they'll call us and say, you know, I want all the coatings stripped, and I say No, you don't. If we strip all the coatings, it just won't work you'll have so, so much light loss, so much image quality loss, you're going to be left with garbage, right? So anytime we do pursue that it's a very, very meticulous, very tedious process where we, we start, we usually start with the front element, which is a mistake. It's all trial and error. We're doing one project right now for a company who I cannot talk about came and talked about the lenses we're doing. It's a essentially, there's a recipe. Anytime we're taking the coatings off of a lens, it's certain surfaces of certain elements. And we thought it's all trial and error, we go back and forth, then we replace the element with a brand new one. If we go too far, go to the next element town. I think the project that we've been working on right now, probably about maybe three months in and we're still winning them still getting the right recipe. So it's all trial and error to get a specific look. And that look is usually increasing the flares, giving a little more character increasing how highlights bloom, that sort of thing.

Alex Ferrari 47:00
Now you use I don't know if you still do I remember a while ago, you used to sell the rokinon a set of the primes uncoated. Is that did you guys still do that?

Matthew Duclos 47:09
I pulled the plug on that, that. We did it for a couple people. At the time, it like I said that recipe that we had for each lens, which I still have, I probably should do it again. Okay. But the the labor involved in getting into each of those elements and the time it takes to polish them. The cost to do that uncoding process ended up costing more than the lenses did themselves.

Alex Ferrari 47:37
Gotcha. So if there's anybody out there who still has those very valuable

Matthew Duclos 47:44
I think the one set that we did initially was for a company in Australia and they were stolen. I don't know where they are now. And when we call they call back to say can we get more I said sorry, I don't, we're not gonna do anymore. All right, I think there was one other set that a private owner had I have no idea if he still has them. But yeah, they're, they're unique, they're definitely unique. And then I'm I might actually pull that recipe out and use it again because now they have the rokinon ziens which are the same glass. So I use that same recipe and it would probably in the case of the ziens it may end up being worthwhile because they're priced higher than the regular rochen ons were right

Alex Ferrari 48:23
of course of course now is the Are there any other uncoated because I know a friend of my dp a friend of mine had a set of cooks uncoated cooks Are there other manufacturers actually making uncoated lenses?

Matthew Duclos 48:37
Yeah cook does that now Oh cool. They do that for the they started doing it with the mini s four is where you can buy a replacement element that was uncoated. And I think they're they announced it I don't know if they're doing it but they worked with camtech here in LA to get a essentially what I just said about you know a recipe they have a specific recipe where certain elements are uncoated. And I think they're doing that with the regular s fours

Alex Ferrari 49:07
now the basically so familiar from what you're talking saying is that lenses basically have a combination of a few different elements to create the actual look of that lens, whether it be where the glass is manufactured, how its manufactured, how it's put together. And then on top of that, then you throw the the mysterious coating on that. If it varies in the batch that they make it could adjust the look of that lens though obviously you pay those high prices because everything is systematic on cooks or Zeiss or things like that. Give it you know, generally speaking, but there is there's various variables of making lenses. So just because you buy two of the exact same lens doesn't mean you're going to get exactly the same looks correct. Right? Unless you're paying those high end prices for like those, you know, a full prime set of cooks. All are going to have All are going to be balanced all are going to be same color temperature and so on. Correct? You know,

Matthew Duclos 50:04
that's, that's actually now that I think about it, you know, the look of a lens, the consistency, even in something lower cost like a rokinon. You know, we'll have some customers that want to buy broken arms, but they want sort of a tailored set, they weren't color matched, which we'll do because we keep a ton of them here. So we'll sort of cherry pick and find the best ones. And even within rokinon, something as cheap as that, we only find like, I think the most I ever saw was like a 5% variants and colorshift,

Alex Ferrari 50:37
which is you can't even tell basically,

Matthew Duclos 50:40
you can you can definitely like if you're shooting a white wall, a completely blank white wall or something where the color is very neutral or supposed to be neutral, you will see it but it's so minor. My point being the guys that are the manufacturers that are really taking that into consideration. It's a big deal. Like they have to go through a lot to get that extra couple percent.

Alex Ferrari 51:03
Right to make it but when you're spending, you know, a set of cook supers was as far as what are the most expensive primes out there as a cook?

Matthew Duclos 51:12
No. Most Expensive primes? Probably master and a morphix.

Alex Ferrari 51:21
Maybe, okay, and they I'm assuming they all match perfectly. Right? They better I don't think

Matthew Duclos 51:29
I don't think I've ever done the color test on those. But I've actually never heard anyone complain. So either they think they're good or they are good, right? It's like

Alex Ferrari 51:38
when you buy when you buy a Mercedes or Ferrari no pun intended or, or a Lamborghini like it drives it drives fine. Because you just spent 180 grand on it.

Matthew Duclos 51:48
Exactly. You expected to perform.

Alex Ferrari 51:50
Exactly. Now can you talk a little bit about the magical thing called speed boosters, because that's something that's come up lately, you know, with these adapters, which you can turn a PL mount into a cannon mount and put those glasses on but also boost the the T stop or the F stop on those. Can you talk a little bit about that?

Matthew Duclos 52:13
Yeah, it's it's actually nothing new. Really. It's been that product. I can't remember what it used to be called. A It was a number because it the factor. Anyway, can't remember the concept of a focal reducer is nothing new. It's kind of cool in practice, meta bones did a really good job of marketing it. Yes, they did. I think originally they were saying that it increases sharpness. And this and that, which I don't know about that. That's kind of stretching it. But it is a cool product, I think it's great for for what it is.

Alex Ferrari 52:50
So if you throw a throw so basically what from what I understand what it does is just focuses more of the light onto the sensor through the lens.

Matthew Duclos 52:58
Yeah, you're basically condensing the the image that you would have had into a smaller area, which is going to increase your light transmission.

Alex Ferrari 53:07
So you you put a nice fast lens on that through a speed booster through the a seven s and you basically could shoot

Matthew Duclos 53:13
at night. Yeah, exactly. With no

Alex Ferrari 53:17
lights anywhere in the middle of the desert. Right. Now, um, can you talk a little bit about anamorphic? And the concept between because that's something that's starting to come back from what I'm seeing and hearing. Yeah, definitely. It's starting to come back a little bit more. And then of course, all those beautiful lens flares that JJ created, and is known for in his movies. I'm assuming those are anamorphic ones I'm not, I'm assuming they didn't do that post. Right. So can you talk about the concept of anamorphic lenses and why they're so relevant today.

Matthew Duclos 53:52
The concept of them is what's most intriguing to me, which I feel like has been lost over time. The reason anamorphic came to be originally was to increase the field of view, you wanted a wider picture with the same lens. It all came down to the field of view these days. It's very, very, very rare to find somebody that's looking to increase the field of view, instead of looking for the anamorphic style. These days, anamorphic has become a style choice. Not so much of utility. In fact, I think Zeiss experienced that pretty severely when they had their master anamorphic 's they were essentially anamorphic or sorry, they were essentially master primes with a two times squeeze. So they were these beautiful, super sharp, super crisp lenses with a two times squeeze, which is what anamorphic is all about. But they didn't produce flares. They didn't produce any unique characteristics. They were still very, very clean. I can only imagine how much the engineers at Zeiss were crying when they said, Okay, well, this is too good, you need to make it worse, we're going to come out with this flare set. So it's like that with that flare set, we replaced the front and rear element and basically undid all this engineering that they had put into. Right? Because people said, hey, there's a great but I want more style, I want more flair, I want more character. So for better or worse, however you want to look at it anamorphic these days has definitely become a style choice.

Alex Ferrari 55:33
And, and getting those lens flares. You know, do I've been on set they actually throw sometimes they'll actually throw a light a light into the lens just to kind of flare it out.

Matthew Duclos 55:45
Exactly.

Alex Ferrari 55:46
And and what's your what's your What are some of your favorite anamorphic anamorphic lenses?

Matthew Duclos 55:53
Personally, I am a huge proponent of the vintage colors, okay, they're, they're like, they're so small compared to modern anamorphic. They're fast. They're just a service liability, because they are going to break down sooner or later. And there's very, very few parts for those left.

Alex Ferrari 56:13
Right? Yeah. Do you guys create parts? Do you guys can you know manufacture parts?

Matthew Duclos 56:18
Yeah, if it's something like that, actually, just a couple weeks ago, somebody, somebody sent one in, that had been dropped and the chassis of the lens was bent, which is like the main core of the lens. Sure. So the only option you have at that point is to find another lens and salvage the parts, or for us to make a whole new part. So we made we manufactured the core, the chassis of that lens and replaced it all. And from what I'm told it's working great in the field so far. Same thing with Iris blades on those the iris blades tend to fail when the lubrication dries up, they can sort of they can bind in either kink the iris blade or snap off of it. So we manufacture Iris blades for those because they're so hard to find. Class though, no way, forget about it.

Alex Ferrari 57:07
You guys aren't in a glass making business.

Matthew Duclos 57:10
Well, it's not just that it's that the materials they use back then are outlawed. Now you can't use LED, you can't use you know, some of the stuff that has become radioactive now. You just you can't use it. It's illegal. Now you're not allowed. And that's actually a funny loophole that pan ivision found, I forget where I read this, it might have been like fd times or something. Pan envision gets away with it, because they don't sell their equipment. They only rent it out. Yeah, they only rent it. And you can't use those materials and anything that you're going to sell. But since they have no intention of selling anything, and they can still do it.

Alex Ferrari 57:44
Can you talk a little bit about pan of vision glass because I know that's also legendary Lee good glass. A lot of a lot of filmmakers and cinematographers really love that glass. Can you talk a little bit about that?

Matthew Duclos 57:54
Um, I know some bits about them. We don't usually see a lot of panoramas and glass here. Anytime we do see a Pan American lens come in, we call them up and say Why is this not at your shop? Right? because nothing's really supposed to leave panda vision. Sure. And we usually get weird answers like, Oh, well, you know, that serial number, it looks like ours, but we don't have a record of it. And we have to kind of assume that it's okay. Right, your vision doesn't say something's wrong, and you just wait to say that something's wrong. All right. But painted vision stuff all stays in house, so I don't have a whole lot of experience diving into their lenses. I have a lot of friends that work at penta vision lens Tech's but their stuff is it's unique. They'll say that at the very least,

Alex Ferrari 58:39
it's a very unique proprietary system that they that they've created for their lenses. A lot

Matthew Duclos 58:45
of the stuff that they did, you know, in the 80s 90s was it was produced at the same factory as some of the stuff like Leica in Canada. So it's got that sort of unique, classic style. But for their new stuff, I have no idea where it comes from who's making it where they source the stuff, but their vintage stuff. That's where they're making bank right now. And that's they cornered the market on the vintage glass and they do it really really well.

Alex Ferrari 59:18
I mean, even you mean vintage glass is that the stuff that they've already created or they're actually creating the vintage

Matthew Duclos 59:25
both the stuff that they already have that was just sitting on the shelf for decades and they were like hey, we can use this like all the The Hateful Eight stuff. Yeah made bad. Yeah, let's use that. Sure. Why

Alex Ferrari 59:36
not literally found it in a corner somewhere? Exactly. Yeah. And then seen it and see lightened like since 1950.

Matthew Duclos 59:43
Exactly. They've got cabinets full of vintage stuff like that, because they don't sell anything. They don't get rid of it. That they can just sort of pull stuff off the shelf and say well let's put a current mount on this and see how it looks and still work well for them.

Alex Ferrari 59:57
Now you also you guys also have a A line of lenses yourself that you use with Leica lenses. Is that correct? No, no, no, I saw I saw I saw duclos. I saw duclos lenses and then like on it, what are those? Your lenses are? I'm not sure what you're talking about on your, on your website. If you go to the lenses section and it says duclos you click on it to buy and then

Matthew Duclos 1:00:20
oh, that's probably our you're probably talking about the 70 to 180. Yes, yes. Okay, that's just a lens that we rehoused. Oh, it's a, it's a like a 70 to 180. It's an R Series lens from, I think that was like the mid 90s. But that was sort of a pet project of mine that took off. I had one of those lenses A long time ago, which was almost new at the time, I think I was the second owner. And I absolutely loved that lens. And I always told myself, if I had time, I'd do a conversion, make it beautiful, make it a cinema lens. And they just sat on my shelf for like, maybe almost 10 years. I didn't do anything with it. And then like I started producing all their skinny glass, you know, the super like C's and the sumo currencies. And a bunch of people were asking us to do some kind of zoom that would match those, and has got this 70 to 180. Let's try it, see how it works. And everybody have I showed it to loved it. It's not a perfect lens. It's that, you know, personality. Yeah, it's got the typical vignette that a Leica has a really shallow, not shallow, it's really subtle might fall off. It breathes, it's got, you know, character flaws, but it's just a beautiful lens, and it matches really well with those. So I was finally able to put that into a city housing. I sat down with our engineer here, and we went over it for like, probably a couple months. And it really it started as just a pet project and then became something that people actually wanted. So it worked really well.

Alex Ferrari 1:01:51
Now, can you talk a little bit about your you guys do something called cinema mode? Or cinema? Yeah, city mode or cinema modification? What? What exactly is that? Because I know a lot of people have these photo lenses and they want to transfer over to to cinema mode. Can you Scott that discuss that a little bit?

Matthew Duclos 1:02:11
Sure. That was something that started I'll give you some history on it. We had a customer that was doing stereo scopic macro work. And he had the original Zeiss Zf lenses, not this was before the Zf twos. And he had to have them, like inches, not even millimeters apart, they had to be as close as possible. And he needed to be able to drive the focus on both of them simultaneously accurately. So he asked us, we could put some gears on it and take the quickstarts out of the aperture. And a couple other things. We said sure, why not? And so he shot that project is I think he was doing something like bugs or something really macro. And he showed some guys, they showed some guys and we just sort of kept doing it. You know, we ended up calling it the cinema between eydap trademarking. And honestly, we never thought that it would be something that the entire industry would want, but we've done it if I had to guess I'd probably say we've done in the realm of 10s of 1000s of lenses, of

Alex Ferrari 1:03:19
course. And that makes absolutely sense because people want it they have, they've already spent the whole lot of money on glass. And if we can make

Matthew Duclos 1:03:25
it cheaper options out, you can get zip gears you can get you know, you can watch a huge tutorial on how to de click your lens. Yeah, but we just kind of, you know, we don't ever try to sell people aren't like ours is better, or is it better? But, you know, if you want it done, right, you kind of go through us.

Alex Ferrari 1:03:42
And last last last technical question want to ask you, because it's something that a lot of people always ask me about lens mounts, and what the industry standard is and why, you know, pls and ETFs and things like that. What can you talk a little bit about lens mounts? And what is the industry standard?

Matthew Duclos 1:04:03
Uh, the industry standard is PL Okay, I think that's pretty firm. Even Pan ivision does a lot of PL stuff now.

Alex Ferrari 1:04:11
Because they have their own pen. Everyone has their own mounts as well, right? Yeah, exactly.

Matthew Duclos 1:04:16
But canon is definitely coming up. It's not anywhere near as robust or reliable as PLM out. But the fact that there's just, I mean canon has all their ads and everything up will show you it's like, I forget what the number is like 10 million EF mount lenses in the wild, like that date, right? So just the fact that there's so many lenses available and EF mount it's just sort of became the second option that works well. But it's not a cinema mount. It's not meant to perform as well as a PL mount for cinema. The EF mount itself, unless you have that positive lock feature like the new red stuff, or I think even the new canons, the C 500 and the The C 300 mark two has it where you actually lock the lens into the mount. The EF mounts just not reliable it's the only thing holding the lens in there is the bayonets and a little leaf spring

Alex Ferrari 1:05:13
that's the thing. That's the thing that people don't understand is that the reason why the Pl mounts so reliable that's because it's a workhorse I mean you could juggle that camera all over the place and that lens is not moving. But the EF was meant for. For photo It was not meant for cinema.

Matthew Duclos 1:05:29
Exactly it was meant to hold like a pound or two at most. And every almost every EF mount out there is made of nickel plated brass which is really soft. Really, really flexible. A proper PL mount you're gonna find in most cases either stainless steel or titanium right the only company I can think of that makes a PL mount lens not out of stainless steel is canon themselves like their their cinese rooms they again use brass nickel plated

Alex Ferrari 1:06:03
yeah and again it depends again it's depends on what you're using it for. I mean obviously there's so many EF mounts like my my friend just bought the Sigma cinema lenses in EF mount because the cameras are EF mount because now the manufacturers know that there's so much EF glass out there they're like well we have to create an EF mount before it was I didn't never heard of canon in cinema it's

Matthew Duclos 1:06:25
sort of evolved naturally when when digital cinema became the main thing you know, the mainstream option. Everybody had all their canon glass already and they really just wanted to use that canon glass on whatever camera was out there. So when read you know they got pressured to do it and Eric got pressured and Blackmagic jumped in and said okay, well we'll do EF mount too and Canon obviously wants to put EF mount on theirs. It just sort of evolved that way where they said well, why not? You know nobody makes a camera that's EF only it's always an option for digital like the airy it's PL or EF or the canons PL or yes red is PL or yep but the default is almost always PL

Alex Ferrari 1:07:06
right on the on the higher end cinema cameras yeah absolutely like Blackmagic doesn't I don't think Blackmagic I think the new one might have PL the the Ursa mini but all the Blackmagic cinemas were all EF or micro four thirds thing before Yeah, exactly. So And one last question before I go into my standard end of end of the episode questions. What's your favorite lens?

Matthew Duclos 1:07:32
Ah that Kubrick lens No No,

Alex Ferrari 1:07:36
exactly. Dude, I seriously I would sleep with that thing honestly like right next to me in a pillow. In a case

Matthew Duclos 1:07:42
cinematography wise, I have massive massive loads of respect for cinematographers. I don't think I could ever claim to be a cinematographer because of how much respect I have for them and what they do. So I for me, my lenses, the ones that I own personally are mostly photography lens, they're still lenses. And this may sound silly because I have access to probably just about anything you can imagine. But the lens that I have on my camera which like I said earlier I'm a Fuji guy I love shooting Fuji film. The lens that I've had practically glued to the front of my camera is a medicon 35 millimeter f point nine five, the version two to be specific. It's this cheap Chinese lens I think you could find them on eBay for like four or 500 bucks. But it's just it's this cheap, fully manual lens the iris gets stuck every like 10 turns it's horrible, but the images that it produces are just awesome. I love them

Alex Ferrari 1:08:47
really is that and I think that's a really great a great story and analogy for what you should look for in a good lens is the image quality and yeah, it might not be the highest end it might not be perfect there might be a couple little character flaws but at the end of the day what does it look like when you throw it up on the camera?

Matthew Duclos 1:09:07
Exactly and that's honestly that's what I think that's probably the message I've been trying to get across because people call all the time with that question that you started the entire list of conversation with like what's a good lens right and people get so caught up in brand names and MTF charts and what the lens is designed for but the end of the day you know forget what's written on the side of the lens forget what country it's made in. Just use it and shoot it with it see what see if it's going to work for what you're shooting

Alex Ferrari 1:09:39
and at the end of the day that's all it's a matter I mean obviously story is more important but a close second is the image quality. Yeah, yeah. So um, so I asked my all of my guests these last few questions. What is the lesson that took you the longest to learn whether in the film industry or lens industry or in life

Matthew Duclos 1:10:00
Oh, the lesson that took me the longest to learn. I would probably say patients only because I started doing this so young, I think I was about five. Well, no, no, when I started servicing lenses, I think I was about 12.

Alex Ferrari 1:10:18
You say I wasn't that far off? Yeah.

Matthew Duclos 1:10:22
I would say patience, you know at that when you're that young, it's a concept that just completely escapes you. And you just want to do everything quick and you want instant results. And I've seen I've seen companies completely fold because they try to do something fast and they try to beat others to the market. I think a good solid pace and patience are are not not characteristics that people learn quickly.

Alex Ferrari 1:10:50
Which is that there's the oxymoron. You can't learn patience quickly. Now, what are three of your favorite films of all time?

Matthew Duclos 1:11:00
Oh, man, I hate it when people ask me.

Alex Ferrari 1:11:03
Any three any three that feel that you feel like answering today? It's that I'm not gonna hold you to this?

Matthew Duclos 1:11:08
Honestly, it depends on what you know what else is coming out when you asked me that? Oh, man, if I had to pick three Wow. I'm going to say Ferris Bueller's Day Off.

Alex Ferrari 1:11:20
Amazing.

Matthew Duclos 1:11:21
Yeah. Alien gotta go with an alien.

Alex Ferrari 1:11:24
Great.

Matthew Duclos 1:11:26
Uh I don't even know what's what will be the third one. You gotta warn me. You know what I probably have to go with Lost in Translation as odd as it sounds.

Alex Ferrari 1:11:44
Wow. That's a that's a that one I haven't heard on the show before. I mean, I love this. I love the movie. I think it's I think Sophia did an amazing job on that movie.

Matthew Duclos 1:11:51
Yeah, yeah, Sofia Coppola. The story itself is awesome the cinematography if you just watch that film it's gone you can you you can mute the entire movie and just watch it for the cinematography it's

Alex Ferrari 1:12:00
great it's a it's a moving piece of artwork yeah saying it's a moving painting because of all the colors in the in Tokyo backdrop and all the lights and and Bill Murray Of course. Yeah, yeah. Now where can people find find you and contact you if they need something?

Matthew Duclos 1:12:19
Ah, email is probably the easiest way always Matthew at duclos lenses calm. Pretty simple there. Were all over the internet though. So Instagram and Facebook. All that stuff you can always find is pretty much any social media as slash duclos lenses.

Alex Ferrari 1:12:34
Right? And of course duclos lenses calm. Yeah, exactly. All right, Matthew. Man, thank you so much for taking the time out and geeking out with me on lenses.

Matthew Duclos 1:12:44
Always, always happy to talk about lenses.

Alex Ferrari 1:12:46
Thanks, man.

Matthew Duclos 1:12:47
Take care.

Alex Ferrari 1:12:48
I told you we're gonna go deep into the lens geek world. And Matthew did not disappoint. He is a wealth of information. When it comes to lenses, optics, glass, everything. It's remarkable. So if you guys have any questions in regards to glass lenses, they sell every kind of glass imaginable. So definitely check out duclos lenses.com and I'm gonna put all the information to get ahold of Matt and duclos in the show notes at indie film hustle.com forward slash 147. Done you guys buying good glass is well worth the investment I've still got a set of my rochen on set that I bought three or four years ago and I still shoot with them all the time. And and now my I've upgraded to an also an applicant about added to them with the the Sigma art series, which I have an 18 to 35. And I just got the 50 to 100 which is gorgeous. It's remarkable, really, really good stuff. And I will be growing, I will be going up to the cinema level glass. I think the sigmaz are the Sigma cinemas are insane as we talk a little bit about in the in the interview. So I'm going to be probably getting myself a set of those for my next film as well. Now I wanted to give you guys an update real quick I know a lot of you have been hitting me up after the world premiere of mag for to find out when you guys can buy it when you guys can see it. And what I'm planning to do hopefully is I'm going to be going through distributor and we're going to be showing you guys the entire process of how I submit to some distributor, our marketing plan everything and it's going to come out in a series of videos that I hope to be working on with this stripper in the next month or so. And as we keep going through it we're going to be talking a lot more about distribution and a lot more about how we're going to release this puppy in the future but we're hoping that we're going to be releasing it in the summer sometime on iTunes first and that's going to be our plan and then after that, we'll see where it lands but it will go to all the major out Let's book for the first month or so at least, iTunes will be the place to get it. So stay tuned standby. It's coming, I promise. Alright, thank you guys so much for all your support I greatly appreciate it. And don't forget to head over to free film book calm that's free film book calm to download your free filmmaking and or screenwriting book from audible. As always keep that hustle going keep that dream alive and I'll talk to you soon.

YOUTUBE VIDEO

LINKS

  • Duclos Lenses
  • The Cine Lens – Duclos’ Awesome Blog
  • Matthew Duclos – Facebook
  • Matthew Duclos – Twitter
  • This is Meg
  • [easyazon_link identifier=”B00DBL0NLQ” locale=”US” tag=”whatisbroke-20″]Sigma 18-35mm F1.8 Art DC HSM Lens for Canon[/easyazon_link]
  • [easyazon_link identifier=”B00JPL7CK6″ locale=”US” tag=”whatisbroke-20″]Sigma 50mm F1.4 ART DG HSM Lens for Canon[/easyazon_link]
  • [easyazon_link identifier=”B01C3SCKL8″ locale=”US” tag=”whatisbroke-20″]Sigma 50-100mm F1.8 Art DC HSM Lens for Sigma[/easyazon_link]
  • [easyazon_link keywords=”zeiss prime” locale=”US” tag=”whatisbroke-20″]Zeiss Lenses[/easyazon_link]

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IFH 126: Should You Own Your Own Film Gear? – Ask Alex


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Happy New Year IFH Tribe! We are now in 2017 and this will be ana amazing, creative and monumental year for us all. I wanted to start off the year with an “Ask Alex” episode. On this episode I answer the following tribe member questions:

  • Though I plan on hiring a DP for my movies, I’d like to invest in my very own camera equipment and lights. (Was thinking about investing in that BlackMagic Cinema you keep raving about.)

    However, I’m being advised NOT to buy my own camera and lights! I was told that unless I’m planning on being a DP myself, and unless I plan on keeping up with all the new models of cameras coming out (which can be expensive), that buying camera equipment makes no sense.

    What say you? Shouldn’t an independent filmmaker seek to have his or her own filmmaking arsenal, just in case? Shouldn’t directors at least try to go out, shoot, get a feel for the camera, etc., so that they are better directors, even if they’ll never be DPS? 

  • What advice would you give someone working with non-acting actors who will be getting little to no pay?
  • So If I go to submit my film to contests and festivals will I have problems with people in public in background shots?
  • Would make the background more out of focus help?
  • I have scenes in stores. Do I need to blur product labels?
  • When is the perfect time in pre-production should you start casting?
  • How important do you feel it is to shoot on film if your plan is to go to the big film festivals hoping to get a distribution deal?  Taking Dov Simens DVD class he stresses its important, but the content is in the age of miniDV, so technology has changed quite a bit since those DVDs were produced.  Although I know the story is really more important than digital vs film, which do you feel the major film festivals are looking for today or does it matter any more?  I’m looking to shoot mostly film (~75%) and mix some shots and coverage that are shot digitally (~25%).

Let’s get to answering some questions.

Alex Ferrari 0:57
And I want to start off the year with a an episode of Ask Alex. I wanted to answer questions from you guys. And but before we get to that, there is a ton of stuff I want to talk to you guys about first and foremost, to start off the new year in the indie film Hall. Film School I've added probably around 20 to 30 brand new filmmaking courses covering every topic you can imagine. And there are a lot of them are on sale for 10 bucks. So head over to indie film hustle comm forward slash film school. Now also a bunch of those courses are in the indie film syndicate, which I am offering one free month for the next prepare for the next week or so today's Tuesday. So it'll be done on Sunday and over to indie film, syndicate calm and use a coupon code New Year 2017. And you'll get your free month of the membership check things out, I just added a ton of new courses to the membership and a lot of cool stuff happening in the Facebook group as well. So guys, are we gonna make this a good year are we all going to follow through with our resolutions, because I know I've already started on some of my resolutions. And I have a crazy amount of stuff I'm going to try to get done this year. And it's going to be pretty nutty. And I can't wait to share all the news about this is mag I do have some news. But I will let you know as soon as I'm able to let you know. And I truly hope I see some of the tribe at Sundance this year because I will be going to do that workshop for black magic discussing this as Megan how I shot it edited and colored it in DaVinci over at slam dance on Saturday, the first Saturday, as well. I'll leave all that information in the show notes. Of course, if you want the show notes, head over to indie film hustle calm for slash 126 so let's get to answering some of your questions. So tribe member Colby asks, should filmmakers own their own gear should they you know, get their own arsenal of stuff, because the things changed so much. And cameras changed so much. And it's kind of waste to buy a new camera today, because tomorrow there'll be a new one that you want. Well, this is my, my experience with that I like to own my own gear. Now, I don't have the most expensive gear, I don't have an Alexa sitting in the back, right now in my office, but I have a bunch of cameras that I own, I have my own lighting gear, I own a bunch of different gear, but some things are gonna last for a while. So like lighting, gear, lenses, things like that, those are gonna last you they're not going to be replaced as easily. Now as far as cameras are concerned, try to buy something that's has a lot of bang for your buck, it's gonna last you for at least a year or two. Now I'm also a big, you know, Amazon and eBay seller, I sell everything, I barely have anything anymore. Anytime I need cash, I just start selling stuff on Amazon and eBay. And those those camera gear, the camera gear and film gear always sells very well it has decent resale value. So make sure you get good stuff and then resell it later. The benefits of having your own gear is that you get to play with it, you get to test it, you know, I can easily go out and rent something much cheaper than owning it, but I have to go out rent it, we have to get insurance, and then you only have it for the time that you that you're going to rent it for. Or you have your gear and you can pick up and go wherever the hell you want, you can start doing tests, you can start shooting short films, you can start doing a lot of things, I'm a big advocate of owning your own gear, as you get bigger and farther along in your career, you might want to upgrade and buy other cameras later on. But then it turns into a business. So you know, if you buy a $5,000 camera Are you going to be able to generate $5,000 in the next year off that camera. If you are then it's a perfect business expenditure, no problem at all. Same thing with post production equipment. You know, if you're able to generate so much money with that equipment, it makes sense to own it. Now if you you know spending a little bit of money to buy your own camera gear and stuff like that, just to do your own projects, it's not that big of an investment. But the bigger the investment, the more return on that investment you should have, whether that is to shoot your feature film, which you're going to sell, or if you're going to be doing other kinds of projects. So I hope that answers your question, Colby. Next question comes from Joseph. And he asked, When is the perfect time in pre production for you to start casting? Well, I would start casting. Once the money is in place, why don't you have a production to go, that is a go and you're not waiting for money for money to drop or anything like that. To be safe. I'm trying to be safe here. There's many people who do it many other ways, but the way I do it is once I know that there's money in place to make the movie, start preprint start, start casting as soon as possible. You know, as long as you as soon as you have dates, and money. That's the thing because you can't really cast without dates. Because actors need to get things in their schedule agents need to schedule their clients. So you need dates and you need cash and then everything else is back. You know you go backwards from there. So once you have a date of production date, whether that's for eight weeks ahead, 10 weeks ahead, whatever it is, you can start casting Our next question comes from Hunter And he asks, What advice would you give someone working with non acting actors? Who were who will be getting little or no pay? Yeah. That's a really great question Hunter. Um, well, I've worked with non actors in my career, and, and I've, I've worked with actors who've got little or no pay. It all depends on the human being, it all depends on the person you're dealing with, you could have a non actor who's really energetic, really wants to do the project. And life becomes a lot easier when you have someone that you're not paying. And again, these are not actors. These are not just like non actors, even people who are not actors, people who are not interested or doing you a favor, you just asking for trouble. Because when you rev up the whole Carnival, they say, to bring up production and cameras and stuff, and you are really relying on a non actor, a non professional to do that, you're risking a lot, because if you get that whole crew out there, you're paying other people, or at least even wasting other people's time, getting locations moving out there to shoot, you know, something, and that actor doesn't show up, or gives you attitude, or doesn't want to do that non actor gives you attitude, doesn't want to do it, you're hurting yourself, you're really shooting yourself in the foot, because you're going to hurt relationships all around. Now, if you're doing something small at your house, very controlled very this or that doesn't really matter who shows up or doesn't show up. That's not that big of a deal. To get them motivated is another question altogether. Again, it always depends on the human being, and what their motivations are, to do the project that they're doing with you. Now, one thing I always like to do, and I've learned this over the years is you really got to pay people something. If gas money, gas and food money, something, if it's 25 bucks, if it's 50 bucks, it's something, it gives them a motivation to be there, because they're going to get paid something, when you're paying somebody nothing, even for an opportunity or whatever, it really is it you're not going to get the best out of them, no matter who they are, no matter what actors are and what kind of favors they're pulling for you. And that goes also for crew, you know, Lester, they're really good buddy of yours, or somebody who really wants to work with you. And you know, you can trust them, always want to give them at least some money for gas or for food, or for something, you know, because that really helps them motivates them to be there. So those that's my advice, we're working with non actors and with, you know, non union actors, if you will, when working on an independent film project. Hunter also asks another really great question about shooting a film guerrilla school. If I go to submit a film to contests and festivals, we'll have a problem with people in public in the background shots would it make with making the background more blurry or out of focus help. As far as working with background extras that are not on your crew, you just grabbing them? In documentary world, it's fine, you even in documentaries, you should always get a release. But if you're going to do that in a guerilla style out in the world, which I've done, always try to frame them out as much as you can. But if you can't try to get them out of focus, if they're out of focus, no problem, the big thing is that you can't recognize them, you should always get a release, or that you cannot recognize their face, you can shoot the back of their heads, the side of their heads, as long as you cannot recognize their face. Again, always ask an attorney for legal advice in regards to this because this is kind of a legal situation. We did that with Meg, there was a scene where we were out in the world. And there was a place where there was some extras people that were walking around. And I made sure to frame them out as best I could. And then also when they passed, made sure to get the back of their heads. And if you got the back of their head, you got extra production value because you got bodies there. But But you should be careful with it. I've heard multiple stories. You also ask if you have products in a store? Should you need to get them out? Do you need to blow them out? I think I've answered this question before in the podcast, but I'll answer it again. When you're dealing with product lines, if you can get them clean, great. If you're going to go to major distribution, they're going to want you to have those clean, or fixed in post. But do not blur them out. That's horrible. That's like the worst thing you could do is blur out a logo in a feature film, it looks horrendous. So you'd have to get them done properly with visual effects and paint them out or not have them there in the first place. That's one school of thought. I had another friend of mine who released a movie through a very big distributor. They had stuff all over the place and as long as no one is like doing something derogatory with that product. So like let's say someone chokes on m&ms in the middle of the scene and m&ms are all over the place and the logos are everywhere. And you know the guy chokes and dies, m&ms, probably not going to be real happy with that. So you got to be really, really careful when it comes to that. But movies like clerks, you know, Kevin Smith's film, they shot in a convenience store, they shot on video store, and they talk about movies. You know, this other guy shot a whole movie in Disney World with copyright problems, everyone that got released. So there is there definitely look as an attorney specifically, but I've heard different stories from different type of filmmakers who've had both on both set gambits that they need to clean it. And as long as nothing's being done poorly with it, they don't need to clean it. Now the last question today is from tribe member Courtney. Courtney asks, How important do you feel it is to shoot on film if you plan to go to the big festivals, film festivals, hoping to get a distribution deal that he took that he took the dub Simmons DVD class, and that he stressed that he needed to shoot film, but that was also in the age of mini DV? So what do you suggest? He also says that, that's he's looking for to shoot mostly 75% of the movie makes some digital footage that will cover about 25% of the movie. Now coordinate two questions. The first question is, is shooting on film necessary to get into big festivals even if you want to get a big distribution deal? No, in today's world, absolutely not. It is not a necessity shoot film anymore. 90% of films or projects are shot digitally now. And film is definitely not a prerequisite by any stretch of the imagination. Now with that said, super 16 shooting Super 16 or shooting 35 millimeter is great. And it will give you something unique at a Big Film Festival. But at the end of the day, guys, it's just a format. And if you think yes, because you shot your movie on 35 millimeter, you've got a better chance of getting into Sundance or south by or any of these big festivals. The answer's no. They don't care. They really don't care. They want a good story. It's just it's just a format. So Courtney, I would suggest that I see that you're going to shoot like with an arrow yes are three. Great, you have to understand why you're shooting with film. You know, we sell obviously a masterclass on shooting Super 16. And it's a very viable format. But there is a cost involved, there is a substantial cost involved. So you have to ask yourself the question, why are you shooting film? Do you want to because you want to shoot film? Because you want to get that experience? Do you? You know, is it your dp who's pushing you to shoot film because they want to shoot film? I don't know why the reason is, but you should ask yourself that question. Why? Why do I need to shoot this on film is a story absolutely necessary to shot be shot on film, the new movie Jackie, that just got released was shot on Super 16 millimeter. It makes perfect sense, aesthetically, to shoot that film in Super 16 millimeter. Because of the time period they're trying to get the vibe they're trying to get with the movie, the whole thing. It made sense. Same thing with the wrestler. Same thing with black swan, those were creative choices by the director. But that direct those directors have a lot of money. You're an independent, independent filmmaker and don't have a lot of money, I would seriously consider shooting in a digital format. Because film is an unforgiving beast and you better know what you're doing. And it's it could eat up your budget so quick, you'll make your head spin. So I would be much more client on shooting with an Alexa. If you afford if you can afford film, you can afford an Alexa. And you know if The Revenant and all these other big movies are shooting with an Alexa, I think your project would do very well as well with it. And also the workflow is going to be a lot easier moving forward in post production. If you've never shot film before. And this is your first experience shooting film. I'd be very, very leery of it because I could just see it going downhill very, very, very quickly. I've seen it happen too many times. I've had many projects come through my doors that have done this specific thing thinking that shooting on film would give them some sort of edge. It does not. It only gives you an edge if you've got a good story. If you have a good story, you can shoot it on your iPhone. It doesn't matter. It's all about story guys. And if if you are going to decide to shoot on film, try not to mix it with digital it's not going to work really well. You know if you're going to mix it with digital, just shoot digital, you're going to shoot film shoot all film, but mixing formats in any scope by the way can guy this is a general note for everyone listening. Please, if you can do not mix cameras, or formats or platforms, when shooting your independent movies. It drives me crazy as a post production guy. You know when you shoot an entire movie And then you got GoPro, you know for establishing shots. Are you kidding me, you know how hard that's going to be to try to match it's actually impossible it's really impossible as a dp really knows what they're doing it's going to be extremely difficult. So please for the love of god don't mix formats try to shoot everything with the same camera you have to have the same camera three have the same camera, but do not mix platforms don't shoot what you know one with you know one cameras canon one camera Sony one cameras are red. Don't do that, guys, please. It really is rough. Unless you do extensive testing. And you bring it in and you feel that you guys can cut it together and it's going to look good on the color grading is going to work, then maybe, you know, I've had experience with shooting Alexa. And then they also throw in a black magic, because aesthetically, they're very similar images and you won't be able to tell the difference with some pickup shots or something like that. But please don't do it. So that's it for this episode. Guys, I hope you learned something. And if you want to submit your own questions, email me at IF H [email protected]. That's IF h submission [email protected]. And listen, if I see if I pick your question to be answered on the podcast, and if you want to get anything we talked about in this show, head over to any film hustle comm forward slash 126 for the show notes. So guys, I wish you all an amazing 2017 I know it's going to be amazing for me, I guarantee it because I'm gonna bust my hump. I'm going to hustle like there's no hustling. You guys think I've hustled now, up until now. Wait until you see what I do in 2017. It's gonna be crazy. And I wish you guys nothing but the best. And I know you guys will all get to your goals. You just got to do something small every day to get you closer to your goal. Because that consistency, it's what's going to get you to where you want to be. And also we have a lot of awesome interviews coming up with some really cool guys and gals that I've been talking to during the holidays. I'm getting all those, those interviews, getting them all ready for you. So stay tuned for some awesome stuff coming up from indie film, hustle, and the podcast. So as always, keep that hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 123: What is Cinematic Virtual Reality with Jason Diamond

Right-click here to download the MP3

Is Virtual Reality the next big step in visual storytelling? Steven Spielberg said:

“I think we’re moving into a dangerous medium with virtual reality. The only reason I say it is dangerous is because it gives the viewer a lot of latitude not to take direction from the storytellers but make their own choices of where to look. I just hope it doesn’t forget the story when it starts enveloping us in a world that we can see all around us and make our own choices to look at”

I wanted to understand more about Virtual Reality/360 Video and what impact it could have (or is having) on the world of cinema. This week I have Virtual Reality expert Jason Diamond from SuperSphere VR on the show.

The Diamond Brothers, Josh, and Jason Diamond, own SUPERSPHERE VR a virtual reality production company based in Los Angeles. They build VR rigs for a number of clients from Fortune 500 companies to major studios and independent films. They follow the projects through from planning to shooting to post and in the past 18 months they have delivered more than 30 full VR projects.

Some of their most recent, notable projects have been for New York Fashion Week and the Minnesota Twins (See Below). Enjoy my interview with Jason Diamond.

Alex Ferrari 4:02
So guys today on the show we're gonna talk about the next great big thing that's gonna take over the industry virtual reality that's what they just want. Everyone keeps saying and you know what, and very might well be the next wave. I don't know if it's ever going to take over what we consider traditional storytelling because I think there is a segment of the population that wants to be told a story and not experience a story. But I don't know I you know, they're, they're better men than me out there talking about this, and much more intelligent guys than me out there talking about this. So I wanted to kind of dive into it today. And I got on the show Jason diamond from Super sphere VR, you know him and his brother Josh. They build VR rigs and have worked with a ton of Fortune 500 companies, as well as independent films and so many other different clients. New York Fashion Week, Minnesota Twins, and you know, a lot of big VR gigs. And they are getting known in the industry as the VR guys. So they understand the technology, they understand what they're doing with it, and what can be done with it. So we talk a lot in this interview about cinematic VR, you know, because there's VR for, you know, video games, and kind of like, you know, experiences. How does this apply to storytellers? How does this apply to us as filmmakers, and storytellers to tell our stories, it's just another tool like anything else. And that's what I was curious about, I really, you know, kind of dug in with Jason, and really figured out is this something that I'll be able to use in the future? Justin Lin, the director of the Fast and Furious some fast, Furious movies and Star Trek Beyond, he just directed a movie, a little VR movie called help, which is honestly, I have to say pretty frickin awesome for Google. And it was very interesting, it was a very interesting viewing experience. I didn't watch it in VR watching on YouTube. But you can kind of tell that it's this immersive storytelling tool. It's really interesting. And I'm really curious to see where it goes in the future, the cost of getting into VR has come down dramatically. So now you can, it's affordable. For filmmakers, I use that term very loosely. But considering it used to cost you know, hundreds of 1000s, if not millions of dollars, to get full rigs up, set up and you know, all that kind of stuff. Now it's becoming much more accessible to the general population. So it should be really interesting to see where this all goes, in the next coming years. So sit back and enjoy my conversation with Jason Diamond. I like to welcome to the show, the one and only Jason Diamond. How you doing? How you doing?

Jason Diamond 6:50
Good.

Alex Ferrari 6:51
So you're gonna you're here to educate the indie film tribe, indie film hustle tribe and myself on this new technology that keep hearing about so much called Virtual Reality. And I'm gonna be honest with you the last time I actually really even paid any thought to virtual realities when I saw it in the Lawnmower Man.

Jason Diamond 7:09
Yeah,

Alex Ferrari 7:09
Back in the 80s. Yeah, it was I think you and I are both from the same vintage. So we like

Jason Diamond 7:15
I like that term, the same vintage.

Alex Ferrari 7:18
Thank you. That I remember how horrible it was back in the 80s. In that movie was like 89. And, and I actually, I wanted like a video game, you know, like an arcade. And they had a virtual reality thing. And I went in there, and it was just so horribly clunky. And I was like, wow, this is Yeah, back then back. Yeah, yeah. So that's the last time I really even thought about virtual reality. So but I've been hearing about it as a buzzword for the last few years and all these new cameras and things coming out. So please explain virtual reality in its current form to me, like if I was a child,

Jason Diamond 7:55
Oh, okay. Well, you know, I think back then, the issue, you know, conceptually, things like that have been around forever. I mean, look at William Gibson's Neuromancer. Like all that stuff. The cyberpunk stuff was essentially a VR type, description. And I think it's been proven that people like Arthur C, Clarke, and other you know, sci fi writers typically will pre date actual scientific discoveries with fantasy, scientific sci fi discoveries, because they're not bound by the laws of science, or math or whatever. And somehow, they always come up with the same stuff. But, um, I mean, I don't know what the actual definition of virtual reality is, other than to simulate reality. in its current form, I think there's actually multiple bullet points, Roman numerals, tears or whatever you want to call it as descriptors to that moniker. And then after that comes AR and xR, you know, mixed reality stuff, which I think Apple will probably go for straight out of the gate, but I think virtual reality, you could define as multiple tiers of we'll call 360. Video, be mono or stereo, stereo preferable in a lot of cases to really add some depth and roundness to what you're looking at. That 360 video does not allow you to move freely through the space. You are an observer within a predefined bubble for actual lack of anything other than literally a sphere you're standing inside of. And then you have the more well i 360 video can be immersive, you know, depending on the content and what you consider the word immersive to really mean if someone's engaged in the content. Then they are immersed, for lack of a better term and I'm sure everyone has their own thoughts on this kind of stuff.

Alex Ferrari 9:59
There's been there's been many movies that you are so immersed in that you like complete yours you have

Jason Diamond 10:04
IMAX and other you know widescreen is supposed to immerse you in wrapping you curve TVs you know anything to sort of blot out your sense of current reality to put you in a quote unquote virtual reality whether it's a headset or even just a TV screen so that you can move forward into the the more what will currently which will go away soon enough also but will currently call tethered you know headsets like Oculus or vive vive however you want to say it or any number of you know, knockoffs or other people making similar products or even the Gear VR is probably the best known mobile version of 360 video or apps but for like a full room scale interactive which you would call I guess the ability to move around a space have your body physically move your field of view inside an action would be more unity based you know installations or installations but you know, experiences using game engines to you know, do rendering things that video games have been doing for 10 years or more you know, the VFX industry has been working in spherical video for years right so so bringing that type of type of technology to a instead of using it for reflection maps or global illumination you know or first person shooters you're you're changing the controller of your view from your hands to your head

Alex Ferrari 11:40
right now and yeah, cuz we've all played video games that you're completely immersed in the world which is basically what most of those first person shooters and and those kinds of adventure games and things like that war world Warcraft and things like that Yeah, but that's all generated in the computer so what's cool now is that you're doing it all live with like an actual camera or multiple cameras now I have seen the I've seen your setup on one of your behind the scenes that you did with the Minnesota Twins that had the four cameras that were all kind of like a very wide angle lens so it kind of gets the entire spectrum I was over at cinna gear this year over here in LA and I tested out a like these little balls that had like I don't know probably 10 or 15 cameras GoPro had something similar that like as his little sphere that just kind of records the whole world around it. What is that? Is that similar to what you guys were doing or is it just different?

Jason Diamond 12:35
Well you there's two types of acquisition cameras we'll call them you have you have I don't even know what you non integrated and integrated Okay, we'll call it that a integrated camera is like the john or the Ozo where you have a camera that is purpose made for VR, it is a single housing that has multiple lenses, it's not multiple cameras, it's multiple lenses and whether or not those lenses are actually camera modules or whatever doesn't matter there they are all purpose built to talk to each other be Gen locked to have global shutter if possible and work together as a as a functioning one button one setting type thing even if you can manipulate each one separately you are working in an ecosystem that is built to do that. Right right that is an integrated camera and a non integrated camera with no I'm not making a judgment aligned between these purely descriptor but the the non integrated camera is what most of us or most of the community is forced to use it this time which is to take existing cameras and put them together to create you know a multi viewpoint 360 camera to create the sphere and equal rectangular and whatever else you're shooting panoramas if that's what you do. And so you know sighs to dovetail into your Minnesota Twins comment and in a black magic Greg is when you know GoPro was the first company that people made non integrated rigs with because the cameras tiny and you want to get the sensor planes as close to each other as possible and the nodal point and the lens and all that stuff to reduce parallax so that you you so that you you are you are covered in as many you know cameras as possible when you cross the stitch. When you get closer to the camera you want to be able to be seen still be seen by multiple lenses. closest to the camera is a hotly debated point. About a lot of you know, if you someone sees a rig, the first thing they'll say is how close can you cross the stitch line.

Alex Ferrari 14:40
And can you explain the stitch line because I know that might be

Jason Diamond 14:43
fine. So let's take the four camera Blackmagic rig right so you just can think of it in your head as a north south east west as a plus sign. Right? So coming out of the plus sign, let's imagine a V off the tip of each plus and that's the field of view You have the sensor of the lens, right? In our case. And in most VR camera cases, you're using a fisheye. So let's use 180 degrees as the field of view, so you have a flat line. In our case, we're using fisheye lenses, in most camera cases using fisheye lenses. So we can consider the field of view 180 For this example, so So coming off of each plus you have a, you have a straight line across, right, those length, those lines will converge in the 45 degree diagonals of each of the plus. Right, so so the areas where the lenses don't specifically see the edges of the fields of view, overlap, that's the parallax point. So based on how close you are, to the field of view overlap, you will not be seen by enough of both of lenses in which case you can't you can't use that footage, because you can't handoff any content from one lens to the other. Does that make Does that make sense? It makes perfect sense. Okay, so so given that, um, you know, that's when, when people say so well to backup slightly, so the more the better overlap that you have, the the closer, someone can come to the camera, potentially, although, although with in a VR sense, you know, because it is virtual reality, you know, if someone stood two feet from you, it probably wouldn't be very comfortable, you probably wouldn't want it that to be, I mean, outside of a specific narrative need to do that. So in most scenarios, people aren't going to come two to three feet from the camera. But that is again, I mean, I'm sure there's tons of people listening to this, who know about VR, who were like, That's bullshit, you know, whatever. But that's, you know, it's, I'm just speaking on any larger, General, General scale here. Anything is possible, if it works for the narrative, or whatever your experience, right? So if you want to, if you want to throw your horizon off and make people nauseous, because you're doing it on purpose, to make someone feel something, sure, do it, but know what you're doing to your audience, you know, instead of just making crappy VR, again, those are two separate things, but

Alex Ferrari 17:22
no, so so a lot of people you know, aren't going to be able to go and see like the pyramids or the Great Wall of China, for example, and they didn't have the resources to even get there or the time will VR be something that will give them the opportunity to kind of experience being at those places.

Jason Diamond 17:38
Absolutely. And, you know, again, depending on the level of the experience, you you could do a guided tour through the through Giza, you know, you could do you could do Petra or whatever, you know, you could easily make someone feel like they're there and feel the scale of the of the place that they're shooting or the experiences, I read an article over the weekend, about a nursing home, where a company has been bringing in exactly what you're saying like these, these elderly people will, will no longer be able to travel to Italy or, or France or Egypt or Bangkok or wherever to see the things they want to see. And, and virtual reality in even in a in a 360 stereo video cades allows them to allows them to experience the that location from their bed, which I think is a is a wonderful thing. I mean, you can think of it on multiple levels, even looking for like PTSD, or getting over a fear of heights. Or a fear of spiders or cats or clowns. Sorry, my brother just close the door. You know, a fear of cats or clowns or whatever.

Alex Ferrari 18:55
Yeah, read something or read something about that like about arachnophobia like having a fear of spiders, they can help with that.

Jason Diamond 19:01
Right? I mean, you know, immersion therapy is has been around for a long time, but it's you having to actually do that thing. Hey, you're afraid of heights. Let's go to the let's go to the Empire State Building and go to the observation deck like Well, sure, that may be the ultimate in the end the best way to do it. But what if you live in a town that only has two storey buildings? What if you can't get anywhere to do that? And honestly, it's expensive and what if you also have a fear of crowds? You know, we're, you know, so I think I think there's actually an endless potential endless array of options of how VR can impact people. even beyond entertainment. I think the entertainment industry for VR is actually very small.

Alex Ferrari 19:52
Yeah, I was gonna actually say some Steven Spielberg came out and said that he thinks and I'm gonna quote him. I think we're moving into a dangerous medium with virtual reality. The only reason I say that is that is dangerous is because it gives the viewer a lot of latitude and not take the direction of the storytellers. But but they make their own choices of where to look how they how do you tell a VR story? as a filmmaker, when you want audiences to, to access everything, when you have when the audience has everything, like the access at once, how do you tell a story? And

Jason Diamond 20:23
guess what? I read that? I read that quote when he said it at Cannes, and I couldn't believe that he said it for two reasons. One that he is the advisor to Robert Stromberg, his company called the VR company, it would seem kind of disingenuous to the company, you're advising to say that VR is a dangerous media, storytelling. But to it's not very forward thinking for someone who has created I think one of the strongest visual languages for cinema for what he does in our lifetime creative. Yeah, but not even that, like there are Spielberg shots just like there are Hitchcock shots or whatever. Yeah. And so someone who created his own signature, legacy language for cinema to say that he's afraid of something trumping that is seems narrowminded I, and I'd love to have this conversation with him in person, if anyone can make that happen.

Alex Ferrari 21:20
You and me both brother. But you know,

Jason Diamond 21:22
let's take let's take VR aside out of that comment. And let's say, you know what, I went to the movies with my kid over the weekend to see to see a movie in the theater, in the comfy seats laying back for children. And if someone's bored, you know how I know that they're looking at their phone in the theater. Yeah. Right. So they have just as much of an opportunity to disengage from the screen without having goggles on. As if they had goggles on good storytelling, be it narrative nonfiction documentary, whatever it is, if it's not engaging, it doesn't matter what freedoms, in my opinion, what freedoms the viewer has, if they're not engaged, it doesn't matter. Tons of studies have shown that when people put on goggles, heat maps, tons of heat map data has proven this, they look left runs right, once Up, down back, they kind of explore their space. And then they look, they look literally look forward. So So if the story cannot engage them to look where they should be looking, at least this is first viewing stuff, right? Of course, when I rewatch I watched Miller's Crossing for the millionth time over the weekend because Jon Polito died and Yeah, I know, rewatch that. And I'm looking at things that I you know, listening to words I that I wanted to pick up on focusing just like you can listen to a song, you love a million times and just listen to the drums or just listen to the bass or whatever. So there's multiple viewings, you can't take into account, but on the first viewing, it is your opportunity to give the viewer the experience that you want them to have, at least, you know, I mean, right out of the gate. And I think that good solid storytelling. Again, not using that in a strictly narrative sense, we'll just use it as an overall story as a story. Is, is what you need is what you need. And in that language has not been defined yet. So I'm not saying that that's easy. And it's not like ever, you know, the only way to do to learn it or to develop your own is to do it and make mistakes. Not everything you're going to do is going to work right because

Alex Ferrari 23:34
you're basically at the infancy of this media. Yeah. I mean,

Jason Diamond 23:37
and it's and, and to, to his point, to Spielberg's point, yes, because the viewer has freedom to to disengage, you know, yet stay inside the world, right? Because in the theater, you could disengage but you're breaking the wall and you're on your phone and you're not in the world anymore, but if you disengage with the main plotline in VR, you have the ability to look out the window, explore, explore, hold on, you have the ability to look out the window explore look around the world you're in which I don't think is a bad thing because you know, I if when we do narrative things I like to try to build in secondary and maybe even tertiary plotlines that if the viewer decided to to not follow the main storyline would still get you know the person they're talking to in the conversation gets up and walks away at a certain point right? So then Okay, well, I can't look in that direction anymore. I can but now there's boring that person left maybe I'll re engage with the person in front of me, who is you know, delivering the lines or whatever it is. It's a basic example but you know,

Alex Ferrari 24:51
no, I get you and I get you a completely and there's there's one movie with there's a couple that come to mind. But one specifically that I would have loved to have a VR experience with was Apple avatar, because our world is so beautiful, like you just want to live there, like you just want to walk around and see

Jason Diamond 25:08
what James Cameron that would be a room scale VR thing I would imagine experience because because the world is, you know, if you could walk around and walk up to the characters while they're having their conversations and stand there with them and be a part of a battle or whatever, it's not a game per se, although it could be, but I think the ability to to be there and move around with in that case would be the best implementation of that. And then, you know, moving down the road, and you know, what they call the six degrees of freedom is what everybody's moving towards, which is being able to even in a 360 degree, and that that's mainly in, in video, right? in video games, you have that because you can move around and look around stuff if you move your body parallax changes. You know, if you've never if anyone listening or you have never put on the HTC Vive or vive I'll say that every time I say in both ways. And do just do Google's Tilt Brush that is the most mind blowing app ever. It's so simple, oh, I can draw a circle and then I can walk around it. And that's pretty bad and, and draw around it and draw through it and draw volumetrically and draw with clouds and all sorts of stuff. You know, that is the that's the ultimate, you know, VR experience. We can't do that with video. Eventually we will be with Whitefield and and other LIDAR and other types of technology that gives us Depth Map information and allows us to create occlusion and parallax and things in in video captured environment.

Alex Ferrari 26:48
So basically we're all heading towards the holodeck. I mean yeah,

Jason Diamond 26:51
pretty much is xR for lack of a lack because there's no headset, right? You just want it to the environment you're walking into an environment it's like Hunger Games, or or those kind of things where you are Westworld. I think the trailer for Westworld shows that they're they're simulating or at least showing that they have control over an environment from a faraway. But yes, the holodeck is the overall goal. I think goal for certain things. You know, you I guess everyone could have a holodeck in their house depends what the technology is. But you know, the void I think I don't know if you know about that in Utah currently is similar to that in that you have a tethered experience because I think they put a they put something on your back that holds the, the all you need for the goggles and everything. And you walk around in a black warehouse, right? Right in the goggles, you're seeing and and working things out and you pick stuff up and then I think they have real things that you grab in certain areas or like go to but it could be I might be speculating on some of this, but someone was describing it to me, and I hadn't been there. But you know, that is the current experience of that. And it's supposed to be incredible.

Alex Ferrari 28:12
Now did you get the chance to see Justin lens VR short film help? Yeah. What did you think? What did you think of that?

Jason Diamond 28:19
I thought was amazing. I mean, that's the mill the mill does incredible work. That is a that is a great mix of CG and video. But it's done at a very high level. It's very expensive. Okay, not a lot of people that can do that.

Alex Ferrari 28:36
Yeah, the indie. The indie world is not doing VR anytime soon.

Jason Diamond 28:40
Well, they are but not you wouldn't be able to Unless Unless your friends company that is helping you like in traditional media your friends company would be you know, a small production company that owned a red or something lended to you to make your indie film. If you had a friend who's a small production company that had a unity developer and CG you know VFX guys, I'm sure you could pull that off but yeah, in a normally budgeted environment it would be very hard to do something at that level. But but that doesn't matter I mean, I mean, we're we're working at a certain level and some jobs are bigger than others and you work to give each job its Do you mean like you would in anything else? Right tries to try to figure out how to how to offer the most because at the same time, we're push trying to push the medium forward, as is everyone else who's currently creating VR. I would hope that every job is done to try to make the medium as much poorly worded, but as you know, better than it currently then you currently left it.

Alex Ferrari 29:45
So basically, VR is just a it's a new, it's a new platform. It's a new tool, like anything else. It's like, you know, when, when certain technological advances came into play, like shooting 3d or color or sound, it's just another it's just an Another thing, it's just a it's a pretty big leap from where we are and and how to include that. But let me ask you, how do you think it's going to affect the film and television industries in the future? Like do? Do you foresee it ever overtaking narrative film? as we know it today? Are narratives not

Jason Diamond 30:15
going to know? Because they don't overlap? Okay. Yeah, I

Alex Ferrari 30:18
didn't think so Harry, I

Jason Diamond 30:19
don't think you can tell the same, like you can't make the Godfather, the Godfather master or, you know, whatever, you know, in, in VR, the script could be the same, but the execution would be different enough that I don't think they would overlap. I mean, I could be completely wrong, and I'm sure someone will comment or something and say, I'm an idiot, but I just, you know, the visual language is not set in stone. And I personally, I don't think it ever will be, you know, BB the BBC put out something saying that they want, you know, they want to create a VR guideline, you know, a book, you know, best practices or whatever. And, sure, best practices are huge, definitely key, certainly for pipeline management, data management, on set, you know, workflows and things like that, from a visual storytelling standpoint. I think there can be guidelines, but you know, again, you know, we've done we've done content where a client wants a shot that technically you would say to them, that doesn't work. You can't do that in VR, right? But we do it. And, you know, obviously, of course, you want to, you want to give alternatives. So you say, well, let's do your shot. If we don't think it's gonna work, then we'll do it the other way. Obviously, you want to have options, hold on. So, but guess what the shot they wanted, totally worked. And it was awesome. It's a golf piece. And they wanted the camera on the ground. And this was a five Red Dragon rig plan. So we have the camera like a foot and a half from the ground with a cup like basically what would be you know, maybe a foot in front of your feet. And and Paul azinger who's 1993 PGA champion, putting at you, this is just the last shot, there's a whole piece with him, but he's putting at you, and drops it right in the cup. But you, when he walks up to you, you feel like he's like 10 feet tall. But it doesn't matter. Because at that moment, contextually in the shot, it makes total sense that you did that somewhere else it wouldn't work. Right. Right, right. So so and we may never be able to do that shot again. You know, I mean, there are visual language, visual language, where you will call it visual language, cues, ideas, shots, that may be context specific to a movie. And you you will never do again, there will be other things that I think you will use over and over again,

Alex Ferrari 32:57
right, just depends what kind of story you're trying to tell them what kind of exactly what type of experience you're doing, whether it's an immersive experience, like walking through the Pyramid of Giza, or, or, you know, doing a golf shot,

Jason Diamond 33:09
you know, or, or you know, what, doesn't always have to be immersive, maybe it's just a training video that a new plumber is needs to learn how to, you know, put in a piece, and he can sit in his house and watch a training video that shows them how to take the piece apart and do it. And if and if you went even a step further, and you had the two hand controllers from a vive, you could, you know, actually manipulate the part and do the operation. Like that kind of stuff is personally, I think, going to be way more impactful than Spielberg's VR movie. Right? Right to the to the world to the overall technology, helping people and helping mankind move forward. movies do do that, because they create regular movies, they create, you know, you have the ability to empathize with people, hate people, like people love people, or experiences. And I think you could do the same with VR. But I think, I think manufacturing and workplace safety and like we said earlier, PTSD and other things like that, I think, will have a lot larger, lasting impact on the world than movies. Right.

Alex Ferrari 34:21
And I think that, you know, if we're going to go into the holodeck example, that the holodeck is what we're all kind of going for, and I'm trying to think about watching a movie in the holodeck. You know, it's a completely different experience of like watching the Godfather, let's say in a holodeck, like you're there with my view and in the movie would be in the watch goes away, right? You're in the movie, you're hanging out, you're hanging out with the guys, you're sitting on the couch, watching this thing go down, which is a completely different experience right away. Coppola directed you to watch the film. So I think that and this is just my personal experience, from what we've discussed so far. I think Think that VR has a much larger capacity to help like you said help humanity in many other ways other than storytelling. And other than, you know, competing with a movie or a television show, I think there will be those aspects of things in the future but even if, even if today we had the holodeck we had the technology of the heart like you know you and I could walk in and I'll you know walk into the Godfather you know, walk into Jaws, you're on the boat, you know and like, it will be fun but I don't know if it's, I don't think it's gonna be that it's not going to be as impactful as like what you just said with a surgery training or walking you know walking the great wall or that kind of stuff. And the million of us kind of things that could be done with it I don't I just don't think it's going to have the impact Well, I

Jason Diamond 35:44
think I mean, I think I think to backtrack a little bit and be slightly contradictory to myself I think I think movies and and entertainment has a huge place in VR Of course I just think I just think that they won't maybe they won't be called movies maybe it'll be called experiences maybe it'll be something else it's not you know, I think I got into a debate with a couple people on Twitter about the term cinematic VR right people take these words like cinema and apply them to what they think see in their head You know, they want they want 24 frames per second and and that look to translate to VR and currently it cannot because you actually want more frame rate at a certain point it at least in the goggles on on a computer maybe not if you're just clicking and dragging. But on the headset, you know your eyes move fast, your brain refreshes very fast. And you need higher frame rate to really when you turn your head not feel like you're drunk or there's a stagger of frames you know, with motion blur and other things you need to feel like you're there like, you know, I don't know about you, but like, I have a thing, where I feel like I noticed framerate changes in the real world. Like if I'm feeling a specific way or I'm feeling like sort of groggy or whatever that may be I'm seeing in a in a perceived higher framerate, playback and 24. Right. Like but you know, people say when they're in a hyper alert state when they're in a when they're in a really busy and whenever the day flies by that maybe you felt like you were in 18 frames a second. I mean, like your body will you know, sometimes it's really bright outside obviously your pupils narrow and everything's happened simulates camera irises and things that you feel a sharp shutter kind of vibe, right? You know, you feel these things and you want these things to to move into VR. I don't think we have the, the cameras to do that yet with.

Alex Ferrari 37:40
But they're getting there. They're

Jason Diamond 37:41
getting there, I think, and I think they're going to be larger structural changes, it's not a deficit to the current cameras available. I think that there is technology that needs to come into play to manipulate time and space to function differently in a spherical environment than it does on a flat plane sensor being forced to curve with a fisheye lens, right? I think and we're forcing, right? That's fine. There's nothing we can do about it, it is what it is. And going back to the Blackmagic cameras, you know, to to make a rig that that we that because we come from a traditional cinema world that we have reds and you know have we got one of the red helium is 8k Super 35. I mean, you know, we we appreciate resolution and, and dynamic range and depth of field and all those things. And in VR, those things haven't been fully explored yet to see if they really work on a larger scale. And we do make rigs out of the red sensors and the red cameras and based on what I was saying before, there are parallax things with that because the cameras are have a physical size and let's we can take them apart and make a new thing then they can only be so close, right being physical limitations. So so moving from the GoPro, like I said, to go all the way back to what we could consider one big digression. GoPro, you know was what people were using to start to make home homebrew rigs because they were small and are small and affordable and affordable and inherently have a wide field of view. Right? So you know, GoPros are small, affordable, they inherently have a wide field of view and they can be very close. So you can do rigs that have smaller parallax and other things because they are close together. But they don't have genlock they don't have this they don't have that now they do but we're talking you know, a few years ago when whenever it was starting so everyone's looking for tiny camera, tiny camera, tiny camera, wanting better sensors, better sensors, better lens options better, you know, what can we do? So then, you know, last year Blackmagic came out with or maybe a little longer ago with the micro line micro cinema micro studio and All of a sudden you have a very tiny form factor that has SDI has genlock has their their db 15 sub you know sub connector that they provide the pin outs for so you can make your own cables and do other things you have this somewhat open platform with a reasonable sensor, super 16 size sensor with good dynamic range that if you use the Cinema Camera records pro rez internally at 60 frames attend at or you can you know have a nice 10 bit 10 bit video SDI out of the micro studio and recording to anything you want in our case we recording to the Apollo the Apollo convergent design Apollo Apollo's because we want to have as few recorders as possible on the on the rig. And the rig we're using is his Alex Clive's mini Ifor and we've known Alex for a long time and we work together on a nine Camera Rig nine Blackmagic camera rig that we used on a chromat Red Bull Fashion Week piece last September. But that's not as mobile as a four camera rig and traveling to Minnesota do this Minnesota Twins piece, we need to be able to pick it up and like be on the field and running and moving and a four camera rig is is easier for that. The Nine Camera Rig would give us a better resolution because we had more overlap and can make a bigger stitch like a 9k stitch. Excuse me, we get a 6k stitch out of the 4k black magics. But we have to operate at 30 frames a second because those cameras topped out at 30 frames at at 4k.

Alex Ferrari 41:46
Well let me ask you, what do you think the What do you think the VR experience is going to be in the future like if ours projection is concerned how people will experience like huge domes,

Jason Diamond 41:55
domes, we did a piece we did a dome piece this year for the panorama music festival with a company called invisible light network that was shot on reds. And they mixed it in a aftereffects environment. And we shot these dancers in a black room wearing black with different illumination things lights coming from under the camera and whatever and and then the visible light network took it all and put it together and that was in a 180 70 foot inflatable dome. And I think I wasn't able to go see it. When they when they added finally finished but I think domes are incredible because you can experience something on a mass scale. Without goggles, you can get still get high resolution you can still get ambisonics audio in the way that instantly ambisonics in the same way it is with headphones, but you're still feeling the audio from directional, you know, theatrical style audio where it's all around you. And it's it's amazing. It is a different type of experience. I mean, much like watching a movie on your phone is different than watching it on a 70 foot screen. I mean, it's they feel different. They both have their positives and negatives. And, you know, I think I think that there will be multiple technologies in the future that will, I wouldn't say ubiquitous, but we'll sort of start to carve out sort of certain exhibitionist models, like domes, like the void, like, you know, really high quality, let's say maybe even IMAX goggles or something that have, you know, two screens, one per eye, or there's a company that we really like, called called alfagar. They make these glyphs headphones. They look like Beats headphones, but they have, you know, retinal projection lenses in the in the band, and you flip it down and you look like LeVar Burton for next generation, but you're doing retinal projection, and you're not looking at a screen. And I think over time, that type of technology to take us away from screens and then these big, bulky things will will make the experiences even easier to do and more even more immersive.

Alex Ferrari 44:30
Now what I have this this is a question I've been dying to ask anybody doing VR, How the hell do you hide your crew in a 360 degree view?

Jason Diamond 44:38
Well, depending on what you're doing, the crew can actually be in the shot. But they can't act like crew. Public environment, they can just walk around, right, right, right. Um

Alex Ferrari 44:54
We'll be right back after a word from our sponsor. And now back to the show.

Jason Diamond 45:05
I just did a shoot for a company on the street, we were shooting, you know, just literally put the camera down on the median. And we're recording, you know, 1015 minutes of, of action that with, you know, around the street, and I was just standing on the street corner on the opposite corner just like on my phone waiting for the for in this case for the director to call cut, right, but nobody knows that I'm working on the crew, I just look like a guy in the street on my phone, like, but in the case of the golf course you obviously we can't be on the golf course. So we had to hide behind trees, we had to build a for the red camera, we operate it wirelessly from a from a small di t car. So we with full control and some other things. And so we had to build a DI t card on a hand truck. So it was really narrow, or we could move it fast on a golf cart or whatever. And you just find the biggest tree and everyone stands in a line, you know, behind the tree and looks at the monitor. And if you can't see the camera can't see you just like any normally in this case, it's always looking in all directions, right? So sometimes it's challenging. I mean, you have to on a scout, you have to look for where people are gonna hide like, we need staging for, for in green room for talent or staging for gear, but we also need crew staging per shot. Sometimes, I mean, so it's a challenge. It's fun, though to like, it sounds everybody run and hide.

Alex Ferrari 46:35
It's like we're kids again. Yeah. Now how do you light a VR scene, like with lights and stuff like that for more of a cinematic arbitrages?

Jason Diamond 46:42
Well, you have multiple options. So you can, you can if you don't want to do any painting or comping, then you can use obviously Fincher style, just you know, high wattage practicals, you can hide lights, we had to do a thing for David Chang with Momofuku up in Toronto. And we put, you know, small LED and fluorescent bulbs up under the aluminum, you know, cooking hoods and stuff to use the aluminum as a bounce, but also to hide hide lights, the camera couldn't see behind the counter, you know, and using occlusion to our advantage. But if you wanted to pay now, and in this in one shot for this, we did, we put a we needed a light to hit the guy. So we put a light up on like a internal balcony, kind of second half floor thing, hit the talent with the light, when the shot was over. Obviously, you have to make sure no one's crossing the that into that we'll call it a quadrant, for lack of a better description right now, if no one's crossing across there, then it doesn't matter when when you wrap that shot, you take a clean plate of the room, or even just that area, and then you sell that camera, that lens that whatever for that take in and then it's gone. It's not even a it's not even a paint out, you're just subbing a take into a quadrant stitching it in, right? So you could do that. Or you can literally put something in and do traditional paint and roto and paint it out. Don't have the ability to do whatever I mean, it really comes down to budget desire, ability and, and need.

Alex Ferrari 48:23
Got it. Now the other big question is post production workflow, right? How do you do cut this? How do you process all of this data? what's the what's normal workflow? On an on like the twins situation

Jason Diamond 48:39
on the twin thing we came back we have our we have our progress, you know, for pro res files, we sync them up in this case, we used AVP. And we signed them up and did a daily stitch. So we're we're just doing rough blends, making sure everything's aligned horizon straight, you know, and any audio we have is sunk in and, and we have a traditional dailies workflow, right. So it's not that the quality visual quality is less per se, but we are not focusing on really fine stitches, we just need to be able to watch it in a 360 environment while we cut, we do that in Premiere. premiere is always consistently getting better with the tools that they are adding in for VR, and they just announced I think today, they're IBC sort of sneak preview that they're adding in like actual VR aware options in Premiere where it's something it knows that content is is equal rectangular, or what have you. So it automatically puts you in the environment. And and and they've added the metadata in meeting encoders. So when you export it automatically has the VR metadata tags. So you can say you can export and not have to inject the metadata Like you have to do for YouTube, and other things like that. So it's moving forward. When we cut, we cut in, we cut in Premiere, because premiere has resolution independence and other things there's other people do cut in Final Cut 10 because it has the similar resolution independence, how

Alex Ferrari 50:20
about how about resolve? Do you ever use resolvers?

Jason Diamond 50:22
We haven't yet. And we were working with Blackmagic you know, to try and get some VR stuff in there. Um, I think fusion, I have, you know, some friends that use fusion to stitch and do things like that. And we're looking into that, as well. nuke is a obviously cost effective for most people, but their care VR stitcher is, is, is probably the best one at this point. But anyway, we create our dailies we use we use, you know, stuff like Tim dashwoods 360 toolbox to do any image manipulation in terms of, you know, rotating the smear, offsetting doing any image manipulations or things, you know, transforms we need to do to the equirectangular there's things like mocha VR, where we can do any painting or that kind of stuff. There is there's a whole lot, winter's coming out, I think, sorry, mocha VR is in beta right now. And so I don't know if that's an NDA thing, but let me just, I'll just let me just, I'll say something else. And then and then you have mocha, which you can use to do paint outs and other things like that, and tracking and, and all sorts of, you know, pseudo visual effects things to remove and add things. And, and then we, we, when we're finished, we, we go back to our original media, and we do our fine stitching for just the media, we're using

Alex Ferrari 52:02
just the shots and what do you what do you call a great, or do you call it and then

Jason Diamond 52:05
we grade in, in either resolve or scratch? Gotcha. For stereo scratch currently has the best grading environment for VR, they spent a lot of time working on it, assignment that expensive anymore. Resolve is also the default, you know, we grade, all of our stuff is graded and resolve, you know, traditionally media wise, and again, like I said, if it's mano VR, then we do that in resolve as well. But, and then we and then we publish it wherever, you know, wherever we're doing via a custom app, or YouTube or Facebook or, you know, whatever the client's needs are. But on but see moving forward into the future. It's going to be cloud based stitching. So you have companies like john, excuse me. So you have companies like john that have a they have their integrated camera, and then they have their giant cloud services, their pipeline. So you can take you take their footage, you upload it, after you shoot, you organize it in their in their media manager, you push it up to the cloud, and it's stitched for you in the cloud in Manoa, and computational stereo. So pretty cool. And you have companies like pix vahana that are working towards the same you know in a consumer facing john is pseudo consumer facing right now you have no there will be and there will be more companies like that. Human beings do not need to align cameras and stitch them. Computers are perfect are perfect slave armies to do that. What humans do need to do from a stitching standpoint is the artistry of comp, paint and roto which have a computer can never really do so but the computers should take us to 95% and as we all know the final 5% is always the hardest but I'd rather focus on that and let things happen in the cloud we're only we're only limited by our internet service which is which is a shackle of the overlords you know currently because because you know other places in the in the world have you know where's it Norway or Denmark have a it's in the citizens bill of rights that you have minimally a gigabit available to you at reasonable prices

Alex Ferrari 54:24
That's amazing. Yeah imagine Can you imagine

Jason Diamond 54:27
Yeah, so I mean you know, that is there are limiters that are beyond anyone's control that will we all know will eventually go away. So so I think being able to look past those and and plan for the future and, and develop pipelines and workflows that allow us to do more creative work and less tedious manual work that's unnecessary for humans to do. I think is the future and one my brother and I are and super severe our our company is clearly focused on

Alex Ferrari 55:02
Can you Yeah, can you talk a little bit about super sphere VR?

Jason Diamond 55:04
Yeah, so super sphere is is my brother and myself, Lucas Wilson, Doug Allen Steen and hm woman we are a we're full service company from IP and technology to production and and creative so we kind of consider consider ourselves like a Creative Labs company because we can, my brother and I operate our traditional production company they didn't fortress the same way we are both a full service and an all a cart company. So if someone comes to us and just wants us to shoot something and hand it off, great, if somebody wants us to do something from concept to completion, awesome, like what do you need to do let's talk about the best way to do it no matter what part we're handling, and to make sure that everything is seamless, because we're going to hand off to you the same way we would hand off to ourselves. So we're not going to cut corners for you because we don't cut corners for ourselves. So we like to you know, do things the right way. We also push boundaries and try to do new things on every job that we can learn on and and push into the next job. Perfect.

Alex Ferrari 56:17
Now one last thing the you guys talked about the Blackmagic camera can you talk about you because I know you guys are big fans of the Blackmagic Cinema Camera well can you talk a little bit about why you like it on a technical standpoint because I know a lot of a lot of people kind of poopoo on the camera because there's not a read and it's not Alexa and trust me I've shot with all of them but I've just shot my my first feature is everybody who's listening to this podcast knows on the Blackmagic cinema 2.5 and I'm a huge fan of the camera because I've been a colorist for 10 years so I know what the the raw image can give me yeah what's your vibe on it and get tell us why you're such big fans of it.

Jason Diamond 56:52
Um well i mean i think Blackmagic in general has done a great job you know bringing affordable by affordable that doesn't mean low quality, affordable cameras to people to be able to do what they want to do and not worry about I don't have the money to rent an expensive camera right and because there's a lot of people who don't who can make great content and make a living right so everyone that we choices the consumer always wins in these scenarios because we just have choices right choices are great for us. I think Blackmagic did a great job focusing on you know in the original camera the two and a half k sensor is a gorgeous sensor I think the 4k sensor they came after it had some issues because they were fighting the global shutter thing and that just eats dynamic range and I think that was a learning experience for them which was solved it with the 4.6k sensor in the in both the bigger size and the and the mini Versa I think that also is is I have not shot with it but the images I've seen in the people I know have them agree that it is it is the true successor to the two and a half k sensor

Alex Ferrari 58:07
so as a four shows So right now you would not suggest shooting with the 4k you would go right to the 4.6

Jason Diamond 58:13
I would personally because I because they've the 4k sensor needs a lot of light because because of the global shutter is awesome but you may not always need that I mean I haven't had a global shutter on my reds for ever literally ever. And unless I'm really doing you know whipping and there's stuff driving by fast and whatever is not noticeable. So so I think smartly they went for the global shutter for the 4k camera because it is something people were requesting and a lot of people were bitching about, Well why can't we just have a global shutter sensor and you say well here's why it's hard because you can have a global shutter sensor but in the in this case it eats dynamic range and would you rather have a little more in the top end or low end depending on how you're exposing? Or do you want the Do you want to kill rolling shutter that's an that's a side effect of DSLR the DSLR revolution for whatever whatever you want to call it is once everybody learned what rolling shutter was you know prior to the early 2000s and even 2006 or seven or red came out no one really the average public didn't know what a CMOS sensor was what read in read in a read out times where it didn't know what the rolling that film has rolling shutter descriptively you know because time is still time. It still takes time for light to hit something a sensor as it does you know film plane is global shutter but your film is moving past it's moving in a direction so therefore it's still a line by line type thing. Someone will say I'm wrong. I'm being very generalized your it film is moving it's still moving past and getting data at different times. A global shutter sensor is opening and closing like a phantom that is getting Have a full exposure and close as as the 4k Blackmagic sensor is became a larger answer about Blackmagic but I'm just saying I'm just saying I think it's smart for them to try those things I think the 4.6k sensor is the combination of everything they learned on the two and a half k in the 4k sensor

Alex Ferrari 1:00:20
Na Na Did you have you used the meta bones adapter

Jason Diamond 1:00:24
so we never use meta bones on the two and a half Ks we use them on the micro studios with the with the broken ons to get a wider field of view because in in in traditional media I could back up I could adjust my frame in VR I want the whole fisheye and the only way to get that is to shrink the image down as much as possible now of course we're still using a four by three sensor would be great but we they don't make that so because the fisheye is circle is a circle So currently we are losing information on the top and bottom of the of the fisheye so you know being able to shrink the image down as much as possible gets us as much field of view either top and bottom or if you flip the camera on its side you get a field of view left to right we use the micro studio and cinema cameras in portrait mode because we would rather have and deal with overlap then have to put a camera up top gotcha because because if they're in portrait mode, then you get the full width of the fisheye and if you have 180 or 185 degree lens or even you know coming soon, companies are making 220 degree lenses if they're in portrait then they're going to touch at the top in the bottom and I can paint out a tripod and I can have all my frames converge at the top and then I just have to worry about vertical seams which honestly I prefer to horizontal seams anyway

Alex Ferrari 1:02:00
right so then so just for everybody listening to metal bones is this adapter you put on to the camera which actually helps with the crop factor and also gives you another stop of light as well correct well

Jason Diamond 1:02:09
it's a it's a well it's a it's a piece of glass it's magnifying or shrink magnifying shrinking the image it's reducing the image in size so it is taking the image circle which would normally let's say cover half the sensor it's squeezing that image circle down because it's squeezing it down it's the pixels are doubling up on each other giving you a perceived brightness exposure you're not getting any you're not getting another stop that would give you a true stop that would give you like more depth of fields are less depth of field rather but you're getting you're getting a mathematical stop of brightness because you're doubling pixels you're cramming more information into the same into a smaller zone like over sampling it's like over sampling for lack of a better description but in their higher high highly you know netta bones I think probably makes the best ones are expensive but you know that piece of glass if that's a cheap piece of glass your image quality goes down real fast

Alex Ferrari 1:03:12
got it all depends on the kind of glass you're using.

Jason Diamond 1:03:14
Well of course the front the front the front glass is that is the key

Alex Ferrari 1:03:18
always now would you use them with the rookies

Jason Diamond 1:03:22
rochen ons I have here right in front of me. Nine fisheye twos eight mil fisheye twos they're a little slow three five is a little slow yeah but until someone makes like a one for sure you know F or MFT mount you know fisheye I think we're stuck with it but i mean but also you know the problem is is is you know you don't want shallow depth of field on a fisheye know for the most part and like I said those are those might be narrative or other tricks you would use later for shot or things but you most of the time you need infinite depth of field

Alex Ferrari 1:04:06
so the last two questions I asked all my guests which what is the lesson that took you the longest to learn whether in the film business or in life in general whoa that's like an Oprah moment I now Steve

Jason Diamond 1:04:21
let me let me go I'm gonna say something that you can insert back in the other thing about the Blackmagic camera okay so the reason we use the we really like the Blackmagic micro and cinema studio and cinema cameras is you have a super 16 sensor, I'll be at 16 by nine giving you this high quality image in a super small form factor. It allows us to do things closer to the way we see them in our heads from a traditional standpoint with with a traditional sensor and other things dynamic range and and what have you put in a VR environment so they're they're super helpful and they're not expensive. Which is maybe the best point about them? I don't know. But okay. Now Okay, so to answer your

Alex Ferrari 1:05:09
question, yes, to answer my question, what is the lesson that took you the longest to learn, whether in the business or in life?

Jason Diamond 1:05:21
There's a lot of them. I think, I don't think this is something I learned by having not done it and gotten in trouble and had to learn how to do it. I would say that collaboration and listening to other people, is maybe the best thing to learn. And I think Luckily, being an identical twin, I was sort of foisted into that, by nature. Does I know plenty of people, plenty of brothers and sisters, and even twins who don't get along and our case, based on our growing up and the things we went through and other things, we sort of were forced to rely on each other. And we did naturally have that collaborative nature. And I think it's really hard to listen to other people. I I'm not I mean, my wife says to me all the time, are you listening to me? I'm saying, and

Alex Ferrari 1:06:21
so listen, as an as a good one.

Jason Diamond 1:06:24
Yeah. So I honestly I think listening and, and being open to other people's ideas. That doesn't mean you have to take their idea. It doesn't mean you have to do what they say or but hearing other people's input is very key, because you can't know everything. Even if you think you do about something. You can't. JOHN McLaughlin, one of the greatest guitar players ever still practices hours every day, because he does not know everything about the guitar that he wants to know. Rand. And, and same thing for, you know, when I was an editor, on avid years ago, you would meet someone who'd say, Oh, do you do this this way? No, I do it this way. Oh, wow. You do it? Two keystrokes. I do it in five. Yep. Great. Okay. And that's on every every application. But you know, I just think communication is is a very big deal. And I think that's, that's a lesson. Yeah, it's a lesson to learn. Even if you think you already know it, just think about how you interact with people.

Alex Ferrari 1:07:34
And then the last question is, what are your three of your favorite films of all time?

Jason Diamond 1:07:39
Oh, Jesus. You know, I'm gonna say this one because I, because I said I just watched it over the weekend, Miller's Crossing, and I told my kid who's 10 he asked me what I was watching and I said, this is one of my favorite films, Miller's Crossing, so I can't, okay, I can't I can't go against what I said to my child, of course.

Alex Ferrari 1:07:56
Good film. Very good. Yeah. Can't go wrong with the Cohens can't really No, no,

Jason Diamond 1:08:00
no. Um, I would say, I'm gonna is totally cliche. It's totally ridiculous. But I'm gonna say Star Wars, of course, as a is a favorite, but it's a favorite because it's influential in my life, and the entire entertainment industry, and none of us would be where we are without it.

Alex Ferrari 1:08:21
Yes, it changed the game. It changes the game without a question.

Jason Diamond 1:08:24
Yes. So when I say that third movie, I want to say something new. I want to say something new that I really loved because there's tons of old movies that I love so

Alex Ferrari 1:08:35
Batman vs. Superman obviously didn't even have joking

Jason Diamond 1:08:41
You know what? I'm gonna say the witch

Alex Ferrari 1:08:44
Oh, wow, the witch I heard that was really good. That movie

Jason Diamond 1:08:47
is awesome. My friend My friend described it as a as a it's a heavy metal movie. It's like a slow do me heavy metal movie. But it's not like it's like a song. It's like a really slow do me heavy metal song. And it's and there's nobody famous in it. And there's it's not predicated on anything other than being an awesome movie.

Alex Ferrari 1:09:11
Very good. Very cool. Now where can people find you?

Jason Diamond 1:09:14
They can find us at our traditional production company. The diamond bros comm is our sort of repository for all the stuff we do as directors. Super sphere VR comm is our VR company. We're on Facebook. Jason diamond on Twitter my brother's Josh underscore diamond on Twitter. We're sort of all all around and all seeing eye

Alex Ferrari 1:09:41
you are how Yes,

Jason Diamond 1:09:43
Illuminati.

Alex Ferrari 1:09:47
This is Jason thank you so much for being you've you've educated myself and the tribe on VR, which I was very ignorant before we started speaking. So I feel a little bit more comfortable with VR now. So thank you.

Jason Diamond 1:09:57
Yeah, thank you. I hope it only made some sense.

Alex Ferrari 1:10:00
It did man. Thanks. That was a really fun interview. I really liked talking to Jason. And, you know, VR. Again, I don't know what the future lies for VR, because a lot of times when you hear that, you know, when 3d was all the rage when avatar came back in, and that was going to change the industry, and everything's going to be 3d, and it has its place, but it didn't change everything, everything didn't just automatically go to 3d. It's just another storytelling tool. So I think VR will be the future, I think there will definitely be a place for it. In in cinema, and in storytelling, I don't know. I don't know how that works as a director, because as a director, you are directing, you're telling the audience where to look, you're telling the story, visually, we're in the VR experience, you're just literally in the story you're in. So imagine being in the room in The Godfather, and not being told what to look at. It is just a different experience. You're not, you're not like, I'm not being told, look at Marlon Brando's lips, right now, as he says this, or you know, or like and citizen, can you see rose, but if you weren't a VR experience, that that part would not be as impactful. So I'm really curious about seeing what can be done with the technology. Moving forward, I don't know if we'll ever replace, and I might famous will be saying it, I don't know if it'll ever replace traditional storytelling, with edits and cuts and images like that, because you're being taken on a journey. As a director, and as a filmmaker, as a storyteller, you're telling the audience, what you want to look at, where you want to look at, at what time and the power of editing and what you can do with the power of editing. Whereas the VR experience is literally you're just walking around in that environment, and experiencing that story firsthand, which is a completely different experience than traditional cinema. So I do have a feeling that it will have a place in the future, I don't think it's going to take over I don't think it's going to be the thing that everybody watches but who knows, in 30 or 40 years, that's my might be that where the audience wants to go. And they don't want to look at traditional look at animation. I mean, traditional animation is rare now other than coming out of Japan, you know, the you know, Disney pretty much after princess in the frog stopped doing traditional animation. And now they're only doing 3d animation. So you know, I don't know, the future is very interesting. It's I'm really going to be curious to see what happens with VR. But at least now you and I are both a little bit more educated on VR and what, what it takes to make VR work. And we'll see what happens. So if you guys, any of you guys are doing any VR projects out there, please drop me a line. I love to hear about what you guys are doing. If it's specifically cinematic or storytelling, as opposed to you know, just an experience in VR. That doesn't interest me as much but if you're doing something storytelling wise, or something along cinematic VR, I definitely would love to hear it and see what what you guys in the tribe are doing. So don't forget to head over to free film book calm. That's free film book calm to download your free filmmaking audio book from Audible, and guides. If you haven't done haven't taken those master classes yet. You've got from Warner Hertzog or Aaron Sorkin, for God's sakes, man, it's insane. These are great courses. They're like insane film schools within a four or five hour period. The things you learn from these master classes are I mean, I learned a ton from the Aaron Sorkin ordinance or Hertzog, they have Hans Zimmer, the composer of The Dark Knight coming out so you really understand what they're doing. And then to insane acting classes by Kevin Spacey and Dustin Hoffman. And as directors, you really need to understand what and how to talk to actors. And these courses really help you do that. So head over to indie film hustle.com Ford slash masterclass to gain access to those classes. And as always, keep that hustle going, keep that dream alive and I'll talk to you soon.

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IFH 115: How to Shoot Video That Doesn’t Suck with Steve Stockman

In this week’s episode, we have Steve Stockman. Steve is an author/writer/director/producer at Custom Productions, Inc. in Los Angeles.  He’s created and Executive Produced tv-series Brew Dogs for the new Esquire Network, Dogs of War for A&E, Devils Ride for Discovery Channel and $24 in 24 for Food Network;  plus worked on over 200 commercials, music videos, and web series.

He also wrote and directed a film called Two Weeks starring legendary Oscar® Winning Actress Sally Field.

His book, How to Shoot Video that Doesn’t Suck, is now in its 6th printing from Workman Publishing.  It’s based on a course he’s been teaching to kids for the last 14 years, but adults understand it as well.

“Like two years of film school in 248 pages.” – Steven Pressfield, Author of The War of Art and The Legend of Bagger Vance

It’s not technical—it doesn’t matter whether you’re shooting RED or iPhone. It’s about how to shoot video that’s entertaining, effective—and that actually gets watched. Enjoy my conservation with Steve Stockman.

Right-click here to download the MP3

Alex Ferrari 5:39
Now today we have a really cool guest. His name is Steve Stockman, I read his book, how to shoot video that doesn't suck. And when I read I was really impressed with him and I reached out to Steve to see if he'd come on the show and he said he would. And Steve after doing research on steve steve is not just an author. He is a producer a director he directed a movie called two weeks star he wrote and directed a movie called two weeks starring Academy Award winning Sally Field and we talked a little bit about how it's like to work with a cat on actors of her caliber as well as a great cost to as an amazing cast. And now he also he's a producer on shows for a and he and Esquire magazine for Food Network and is done easily over 200 different web series music videos, commercials and so on. And his book, how to shoot video that doesn't suck. Suck is now in its sixth printing. And I found out is the best selling cinematography book on the market, which is pretty amazing. So I really wanted to dig in with Steve about how to shoot video that doesn't suck as well as all his other experience of being in the industry. So enjoy my conversation with Steve Stockman I'd like to welcome to the show Steve Stockman man thanks so much for jumping on the on the indie film hustle podcast.

Steve Stockman 7:03
Well, thanks for the invitation. I appreciate it.

Alex Ferrari 7:05
No problem. No problem. So I always like to start the the episodes with the origin story. So how did you get into the crazy film business?

Steve Stockman 7:14
Well, I started in the crazy radio business. I actually I think when I was when I was a kid my dreams when I was eight years old, I can still remember, I dreamed of going into radio and going into film. And I started in radio when I was in high school. And so when I got to college, I continued and sort of went from there. And I had a career in radio at first. And but I've always been a marketer. And I've always loved how marketing works. And I used to, you know, sit around as a little kid and count the number of cuts and TV commercials and all kinds of other odd behavior and I always loved movies. So as I went through radio and doing radio marketing, I got involved in a lot of television campaigns for radio formats, and started doing that from the client side and when I left radio, I started doing it. From the production company side I started a production company called custom productions which is now in Los Angeles. And we did television campaigns for entertainment clients. So we did TV commercials to promote radio stations all over the world we did TV commercials to promote home video releases from Wayne Avista, another large companies. And we eventually, you know, still do commercials occasionally do web stuff occasionally. But I moved to Los Angeles and got involved in independent film and now television.

Alex Ferrari 8:52
Very cool. So yeah, cuz you have a voice for radio? No.

Steve Stockman 8:57
It's my dad's I can't really take much credit for it.

Alex Ferrari 9:02
So So then what inspired you to write your book how to shoot video that doesn't suck? Well, great title, by the way.

Steve Stockman 9:09
Thank you. I am. I was getting a lot of questions about online video. And this started maybe five or six years ago, when online video started to mainstream and when phones started to be reasonable things to shoot video on. And it started to be like a doctor in a cocktail party, except instead of saying, Hey, could you look at this boil on my neck? People would say, you know, I just shot this video and you're a director, could you look at this. And so I'd get these videos. And a lot of times they had the same kinds of issues with them. And I've been teaching a course at this thing called summer stars camp for the Performing Arts, which is a nonprofit camp that takes 11 to 14 year olds from the inner city and gives them an intensive arts experience for 10 days. And I've been teaching how to shoot music videos. And I had thought that those kids didn't know anything about how to shoot because they were underprivileged. And they didn't have video cameras and all that. What I realized when the internet boom hit is that nobody knows anything about shooting video, principally, because until six years ago, nobody except professionals ever did. Right? You know, you'd have your home video occasionally. But nobody really knew how to do it. We never asked anybody to do it. And so I had taught this course for these kids. And I was getting asked more and more about how to do video and I was hiking with a friend of mine and Joshua Tree, radio guy, actually an old friend of mine, who, whose producer had called me two days earlier to show me a video, which sounded terrific, and was so boring, and that was unwatchable. And you know, we were talking about it. And he asked me some advice. I went, wait a minute, I wonder if anyone has written this book. And so I went back to my hotel room that night, and instead of, you know, surfing porn, like a good American, I searched for video books, and all of the books that I could find were technical video books, they were about, you know, how to do three point lighting and how many peas in your HD? And how do you plug your computer into your camera and, and that stuff not only doesn't interest me, because as a director, I generally have other people do that. But it also isn't the thing that's going to make your film or video successful. And so I came up with this great idea. And I put this book together called it how to shoot like a Hollywood director and called another friend of mine and radio and told him about it. And he said, Well, I don't really care if my guys shoot like Hollywood directors, I just wish they could shoot video that didn't suck. Oh, well, that's much better title than what I had. So. So that's the that's the origin story of the book now.

Alex Ferrari 12:08
So what are some of the biggest mistakes you see people make when shooting videos. And again, a lot of the stuff we're talking about guys is about people just shooting, you know, online videos and things like that. But a lot of these lessons can definitely be translated over to filmmakers as well. So what are some of the biggest mistakes, Steve, that you've seen with people,

Steve Stockman 12:28
the biggest mistake is to not think in shots. And that's kind of both a superficial and deep thing to talk about. Because we know especially if we shoot indie film already, or we do a lot of our own videos already, and we pay attention to this stuff, we know that most shots in a feature film or a movie or a great video produced today are somewhere between half a second and five seconds long at most, you know, and rarely Are you gonna see a much longer shot without some sort of change on the screen. But people don't really think about first, when they're starting out, they don't even realize that. And so they tend to let the camera roll a long time. And secondly, they don't think about how those shots are constructed, and how that affects the overall movie process. So the first thing that I tell people who are just starting out is to practice shooting in shots and start your shot when something interesting is about to happen and stop it when that interesting thing has happened. And then move somewhere else and shoot something different. And that's a real eye opener for people. Because even if you just do that on your home vacation video, you will go from having horrible, boring videos that last three hours to you know, having a three minute entertaining video sort of fall out of your camera. And that's that's maybe the first biggest mistake people make.

Alex Ferrari 13:58
And so what are some tips you can give indie filmmakers that they can kind of take away from the book.

Steve Stockman 14:06
I think the first thing for indie filmmakers to think about his that film is a medium that has story embedded in every single moment of it. So what I mean by that my metaphor for this is a little obscure, but a holograms you know when they were holograms were invented. And even now if you shoot a hologram, and you print it to film, and you look at it, you can see a three dimensional image on this flat sheet of paper. What's really interesting about a hologram though is if you cut that sheet of film, and you take away one section of it, that section will have the complete hologram on it. So it's not like a photograph where if you cut a corner off it you're just cutting that corner of the picture. Every piece of the hologram has embedded in it. The full picture, which is fascinating. But I like to say that every piece of a film has story embedded in it. So the big picture of the film is, you know that there's a kid who's stuck on a farm working with his aunt and uncle and he hates it. And he's dying to have an adventure, and get off this dusty planet and see the world. Right and the best.

Alex Ferrari 15:29
Sounds familiar that sounds familiar. familiar,

Steve Stockman 15:32
big picture. Did he live where?

Alex Ferrari 15:34
No, no, no, no, it sounds a little familiar. I think I think some name George is George. Yes, sir. George.

Steve Stockman 15:41
So the big picture is the story of this kid, and the kid is the hero. And the story is how he goes from living on a farm to taking a giant journey to rescue a princess to destroying the Deathstar. Right, that's the big picture. But if you take the next smallest unit of film, which is the sequence, inside that film, there are different complete stories being told, there's a sequence where the kid meets a magician, and they decide they are going to leave the planet. And so the hero of the sequence is, it's still this kid. And in the beginning, he meets the magician, and in the middle, he negotiates with a rogue ship captain to get transport off the planet. And at the end, they run away from people who are after them and managed to escape. And that's a sequence that takes seven, eight minutes in the film, and it's part of the bigger picture. But it has its own story, its own hero, it's beginning and middle and end. The next unit down is the scene. And inside the sequence about escaping the planet, there is a scene where the magician and the boy go into a bar to negotiate with the rogue ship captain. And the hero of that scene is the rogue ship captain. And you learn about what he's thinking in terms of how he can get the best deal and get off the planet before he's killed. And so at the beginning, he meets the magician and the boy in the middle, he negotiates a deal. And at the end, he agrees, and that's that scene, which goes inside the sequence, which goes inside the film. But inside the sheet scene, there are shots, and the shots also have a hero, beginning, middle and an end. So there's a shot where we're looking outside the window, and there's a bounty hunter who turns his head and recognizes the rogue Captain as someone worthy of capture. And in that one shot, the hero is the bounty hunter, the beginning is he sees the captain. And the middle is he expresses surprise. And the end is he calls somebody, right, and that's just a shot, that's like, four seconds of time on the screen. But that's a complete story too. And so usually, bad film and television can be fixed by looking at whether every single level of what you're making, has a hero beginning, middle and end from each individual shot, all the way to the finished piece. And if every single piece of it works as a story, than the whole will work as a story much better.

Alex Ferrari 18:24
That's really great advice. Actually, a lot of a lot of filmmakers don't have surprise and no I not from you, but just generally speaking. No, it's that so many, so many filmmakers don't understand that each, there are multiple elements. And I think also if you break it down that way, it it lessens the beast the mountain that you have to climb because if you look at, I've got to entertain somebody for 90 minutes. If you if you go under that big huge Mount Everest, that's a huge deal. But if you start breaking it down, like sequence scene shot, it really does make it a lot easier. And then you could it's like baking the cake, you've got to learn the you got to learn the ingredients, you can't just look at the cake and just throw a bunch of stuff in the oven, you've got to understand each ingredient how they work together and so on. So

Steve Stockman 19:16
and I would I would say it also goes to you know, the level of pitch you know, when you're pitching someone your story in three sentences, you have to have a clear beginning middle. And maybe you don't give them the whole end but you intrigue them with how it might end. And you have to know who the hero is. And and so in every part of the development process and the shooting process and the scripting process, you can be running this story check for every single piece of it and that will keep you in tune all the time.

Alex Ferrari 19:46
Now you've you've directed a few things in your in your day. So I wanted a couple things from that I've done my research on you so you've been directing for a little while now. What while a little while you just got out of school last week. I think or so. Yes.

Steve Stockman 20:02
Okay. 24 year old I have a lot of experience Exactly.

Alex Ferrari 20:06
Same here, my friends say. So um, do you have any directing advice for first time filmmakers like going on set how to deal with that whole pressure because I know, being a fan, I was a first time filmmaker at one point. And even on a small set, it was very intimidating. So do you have any advice, maybe for preparation, or how to deal with the politics of a set, all that kind of stuff?

Steve Stockman 20:32
Yes, the big picture advice is that you're always walking a line between controlling and allowing. So what I mean by that is that every part of a director's job is to find the right place at the right moment on that line. directors who try to control every single thing, prevent themselves from hearing good ideas from their collaborators. And they prevent people from doing their best work. Because they interrupt other people's ideas, they don't make people feel like they're contributing, they don't hear suggestions that people make that might be huge improvements or, or problem solvers. So if you don't, if you're not open, if you're totally closed and controlling you, you will never get the best out of your collaborators. And on the flip side, if you have no idea what you're doing, and you let everyone tell you what to do, you will have a directionless film that will not be on time and not be on budget and probably not be any good. So every step of the directors process is walking that line. And some of my favorite examples you know, are like the Godfather, which is you know, arguably one of the best movies of all time in terms of the way it's put together. You know, and and they're shooting the opening scenes of the Godfather, which start in the dark, and then open on Marlon Brando's office. And in that scene, Marlon Brando is famously petting a cat. That cat was a stray that happened to be on the lot that Brando picked up and started petting and it became part of that scene and it told you a lot about Brando's character that he was you know, old world and he was a nice guy, and oh, surprise, he can have people killed. That was that was that was a big deal. That revelation that he was we were going to understand this guy's a human being and as a monster. And that cat wasn't on the set. Now if, if Francis Coppola had been the kind of director who tries to control everything, he would have said, well, there's no cat in my script. And I didn't picture this with a cat get that cat that cats bothering me. And instead, he trusted his actor. And he allowed the cat and he shot the scene, which is masterful.

Alex Ferrari 23:07
And he also he also allowed those cotton balls in his mouth.

Steve Stockman 23:11
Exactly. Yeah, there's a lot he allowed on that set, you know, and I, I of course have all the fan books on the Godfather, since it's probably my favorite movie of all time. And if you haven't seen it, you should see it at least five times this week.

Alex Ferrari 23:25
Yes, everybody. Yes. Yes. It's like an Oracle. The Godfather is an Oracle if you have a problem with life. The answers in The Godfather? And yeah, I think Tom Hanks was saying that I think years ago I saw Um, I think on The Tonight Show or something like that. And he would just refer to anytime there's a problem just the answer is in The Godfather.

Steve Stockman 23:45
Yes. Anytime you want to be humbled as a filmmaker you should watch out because there's stuff in there that just you will never be able to do. No matter what

Alex Ferrari 23:53
I miss Frances man, I really miss Francis. I wish he could come out and do some stuff. I you know, I was watching. I didn't mean that they get off. No, but I was watching the Palma, the new documentary

Steve Stockman 24:04
that I meant to say I have not seen that yet. But I'm a fan. It's a

Alex Ferrari 24:08
great doc. It's a great doc. It's just Brian Obama just completely, completely unleashed. He doesn't care. Yeah. So he just says whatever he wants to say. But it was really interesting that he said one thing and I try to go back and there's only very few exceptions. But he said that, so that when you study directors, you're really going to talk about the movies they made in their 20s 30s 40s and 50s. Not like maybe 30 actually more sometimes 20s but mostly 3040s and 50s. And then after that you don't you don't hear from them anymore like that you those films that they make in their 60s and 70s are just not the same. And there's very few like Martin Scorsese is the only guy I can really think of off the top of my head. That's his Woody Allen obviously, yet another guy, but it was very interesting. And Francis. I mean, he's Francis Ford Coppola, for God's sakes. I I just wish he would come back. I really wish you'd come back and do something like it just blow everybody out of the water one more time.

Steve Stockman 25:06
There you go, Francis, you heard it here.

Alex Ferrari 25:07
You already Yes, Francis is listening. But you were saying I didn't mean to interrupt you in regards to the Godfather and, and well,

Steve Stockman 25:15
so we were talking about finding that line of how to be a first time director. So So I think the the second thing that comes up a lot, if you're a first time director, you don't know what you're doing. And if you're really smart, you may have hired people who do. So you may have a line producer, or a grip, or a sound guy or a gaffer, or actors who have made more movies than you, hopefully your entire crew is not there for the first time. And I think it's, I think it's a strength, not a weakness, to be able to say, hey, look, guys, my first movie my first day on a set, and I really appreciate all your support, I'm gonna listen to any suggestion, if I can't do it, I'm really sorry. Because I do have to keep the schedule, because obviously, we're a low budget production. But I really do want the suggestions. And I will really try to listen. And if you have something important to say, Please bring it to my attention. So that I can include it in my planning for what I'm going to do next. And by saying that, what you're saying is, I want to hear you, but I'm still going to decide, because that's my job. And the only way I'm going to learn my job is by doing it, you know, in deciding and maybe getting it wrong, but I'm not going to decide like an idiot without listening to the people who know better First up, but I am going to decide. And that to me is striking. First timer balance, you know, people who try to hide that they're first timers or try to pretend they know more than they do get in trouble because it becomes very obvious very quickly, that they're full of shit. Oh, no, they don't want that to happen on a set.

Alex Ferrari 27:03
Oh, no, the crew, the crew, a season crew will smell it in the first five minutes.

Steve Stockman 27:08
Yes, but they'll help you if you're willing to be helped.

Alex Ferrari 27:11
Exactly. That's the thing. That's the thing. And I've been on sets with, you know, guys who've been in the business for 40 or 50 years. And you know, some of them are very gracious, some of them are ballbusting. So it all depends on who you hire. But like, like I think it was, he said Woody Allen or the Palmer someone said that 90% of directing is casting. And not only casting,

Steve Stockman 27:40
a lot of people have said that I think it's in my book as well. Yeah, I think yeah, it's not

Alex Ferrari 27:43
only casting your actors, but casting your crew.

Steve Stockman 27:46
Yes. If you're if you're doing it, right, I think the the writer you're doing it, the closer you come to the Tao of directing, you know, which is to touch without touching, which is to get what you want with a very minimal amount of effort. And where you're focused on flow and team function and how things move forward. Rather than being focused on how am I going to control everything, right, you know, you set the vision, you're, you know, when you're doing a big feature. You know, two weeks was not a giant feature, but there were still 100 people working on it every day. And if you're doing a feature correctly, or a commercial correctly, or a TV show correctly, you should be setting the vision as the director, you should be clear in communicating that vision and you should take input, make decisions, and then help people execute their version of your vision. And only stick your nose in and correct things that are close to dawn and just aren't going to work and really aren't better than what you had in your head. You know, and let the rest of it play and let people bring stuff to the table.

Alex Ferrari 29:05
Absolutely. You bring up two weeks, that was a film that you directed, and produced right with and wrote as well. So and it stars Oscar winner Sally Field. So which was amazing. And you had a great cast, by the way I saw the cast that you had involved with that movie. Really great, great group of actors. Can you tell us a little bit about us? Yeah. How did you get the film off the ground?

Steve Stockman 29:28
Um, well, this is a was another interesting lesson for me. I wrote a bunch of scripts, you know, because I've always been a writer and I wrote commercials and you know, I've written my whole life. And so I I'm moved to Los Angeles with my commercial production company because I wanted to do features and I knew I'd never do them in Boston, which is where I was living at the time, even though I love Boston. And so I came to LA to kind of immerse myself in this environment and also because I had to tell people what I was doing. And once I told them, I would be humiliated if I didn't actually do it. So self management thing.

Alex Ferrari 30:10
We'll be right back after a word from our sponsor. And now back to the show.

Steve Stockman 30:21
So I came to LA and I and I started writing and I my scripts were reasonably well received, you know, some agents were interested lawyers were interested. But it wasn't they weren't kicking ass, they were kind of high concept things. And my mother had, my mother died like, few years before I got around to this, and I made notes on my hard drive at the time, just because it was a very weird and obviously painful experience. But it was also kind of interesting. So I wrote a lot of stuff at the time. And then, but I didn't look at it for like five years, and I was hunting around for the next idea to write. And I was thinking, high concept, this and high concept that and then I kept going back to these notes, and finally decided that it was a pretty interesting experience. And I would write about it. And when I did that, I did some readings, some some cast readings, you know, to hear how it played on its feet and stuff. And the difference between that and the earlier scripts I had written was night and day. It was people loved it, they cried at the end, and they all wanted to be in it. And it's a good sign this Yeah, well, this was where I learned the another key entertainment rule, which is if you find that you're pushing the boulder uphill all the time, it's probably time to find a new Boulder. You know, the difference between a script that people like well enough, and a script that inspires them to actually do things is night and day and it became so easy to get people involved. So I took that script and I did some readings and I raised a little bit of money and I found a casting director who also loved the script and was able to pay her some of the little bit of money I'd collected which was nowhere near her rate but it was enough to let her know I was serious and then she actually you know Sally Field was the second two time Oscar winner who was attached to this movie in the course of getting it together and you know, and we were able to get a cast because she believed in what we were doing and we had some money and then as we started assembling cast we assembled more money until finally we had enough to actually make the movie and we cast and movie more or less the same time and went ahead on

Alex Ferrari 32:51
it. That's awesome. But how did how would you direct the legendary actors like Sally Field?

Steve Stockman 32:59
How do you I think you try to stay out of her way. I'm not sure I did. Like it wasn't the most fun experience I've ever had. I really owe a lot to Sally because she she came into the movie and she really stuck with it and she did everything she said she was gonna do and she gave a great performance but there were times where I could feel my inexperience was maybe

Alex Ferrari 33:26
gravitating towards grading on her yeah grading otter I get a

Steve Stockman 33:29
little bit so I learned a lot about that. And so but I think that this is part of the key to you know, with great actors or great grips or great other people, you provide them with support, let them help your vision and stay out of the way you know so so one of the things I learned on two weeks is that some of the actors that I had were better after their third take and some of the actors I had only had three takes in them and so figuring out when to shoot whose close ups you know became kind of an interesting thing I'd never really considered in commercials you know you don't worry about that in commercials you just tell the actor to stand there and smile and eat the pizza and they do it they fire but if you have a if you have you know an Oscar winning actor or really experienced you know, really great cast, they have a way that they work best and if you can't figure that out, you're doing a disservice to the project so i think i think the that all of two weeks was me learning how to work with a big cast that had different working styles and try to make it all come together.

Alex Ferrari 34:46
Now you've you've actually worked so that was an indie film correct that was wasn't a studio finance film you find that you found financing outside this just after

Steve Stockman 34:54
MGM released theatrically and you can find it in you know for me on Netflix. And Amazon and all that stuff. Okay,

Alex Ferrari 35:02
so then Joe, you've done indie films, but you also are producing hit shows like devils ride and brew dogs. Can you tell us a little bit of the difference between doing indie films and doing you know shows like that?

Steve Stockman 35:20
Yeah, I think that the difference is that you're working with non actors. And yet, for me, and I, by the way, I don't know if I do reality television the right way or not, but it's the only way I know how to do it, because I am a narrative guy. So I do my unscripted television, very narrative style. And so, for example, on blue dogs, which is the story of two Scottish guys who run a brewery called brewdog, who've just opened by the way, they're their newest brewery in Columbus, Ohio. So now they're in the States, but they were in 32 countries at the time that we started working with them. And we did this series for the Esquire network where you can still find it. And these couple of young guys 30 years old, came to the United States to brew craft beers. stant craft beers with the world's best craft breweries. So we would go to went to stone brewing, and we were brewed a beer using the world's hottest chili pepper, and we brewed it in a 1940s Railway car that we turned into a brewery and hooked it up to the Amtrak Pacific surfliner. And we had to brew the beer between the time we went from San Diego to LA and back. Nice. And it's that kind of thing. And that's so so you're working with non actors, in a sense, although James and Martin are terrific hosts and got even better as the series progressed. But you know, they're interacting with real people, and they're in real situations. But a lot of what we did was well planned and thoroughly produced. So even though we weren't writing lines for people, we were setting up situations in which we expected something fun to happen. And it did. And then sometimes we had to change our plans going forward to accommodate what had already happened. And that was fine. So it was kind of a cross between kind of an improvisational version of television. And I'm just shooting a pilot now for, that I can't talk in too much detail about but it's a sitcom about a couple with a new child. And they're famous musicians and the this thing, it's like, not reality, like the Kardashians, it's more like a reality version of Modern Family, where these are people who are naturally funny. And if we put them in situations that are fun, and we can do intelligent, really interesting, kind of classic sitcom style comedy, in an unscripted setting, where again, we're not writing lines, but we are doing a little bit of improvisation. And we are putting them in situations that they really have to do, but we think will be fun to watch. And so again, just going back to the story point, we're bringing this hero beginning middle and end into unscripted television and saying, Okay, let's plan this like a movie. And let's make sure that our story is good from the time we planet, that at the time we finish shooting, it doesn't mean we're not going to switch things around or improvise on the fly or try something different if what we're doing doesn't work. But it means when we go into the field, we're going to have a really good idea of what's going to happen. And it's going to be a really solid story, which we'll trash if we need to, but we're prepped when we go out. And I think that's different than the way a lot of people do it.

Alex Ferrari 39:00
Very cool. Very cool. Now I wanted to ask you something as a filmmaker, and as also as a content creator, what are your feelings of the changing landscape and distribution? The indie flicks the Amazon Video direct the iTunes, the whole streaming thing? And how many different opportunities there are not just for indie filmmakers, but also for show runners things like that, What's your feeling on it? And how, how it's changing the game.

Steve Stockman 39:29
Um, I think we're in a little bit of a bubble right now as my instinct, where there are lots and lots and lots of sources that have raised lots and lots and lots of money. And so it's possible to take your science fiction series to Comic Con, digital channel and to sci fi and to a&e, if you want or two stars or Netflix or any of these other places, and That's great. If you're creating great content, again, going back to the rule of if you make something that people really want, you know, you'll find a place to put it. And so this is awesome, I think it, I think, isn't gonna last forever. I don't want to say it's like a bubble about to burst because that I don't think that's right. But I think that it's definitely going to contract a little bit. As cable networks continued to lose viewers and thus also lose budget, some of those things are gonna get a little harder to do, and some of these digital channels aren't going to work. And so that's going to reduce some outlets going forward. But I think it's super exciting right now to be in a place where if you can find sponsorship, or you can make deals or you can create something awesome, you have an opportunity to put it somewhere where people will see it and where it will be, you know, something you can be proud of. and point to that, you know, has way more outlets than there used to be?

Alex Ferrari 41:07
Yeah, absolutely. And things like Netflix and specifically amazon video direct, where now you can literally just upload your own movie or TV show or series and start making money right away. It might not be massive amounts of money. But it's all about marketing as well. How many eyeballs Can you push to set format to help you. But it's pretty exciting, though. It's pretty, pretty exciting. Now, this is my Oprah section of the of the show. So I'm going to ask you something, am I gonna cry, you might cry, I need to know what kind of tree you are. So what are the lessons that took you the longest to learn whether in life or in the film industry?

Steve Stockman 41:47
Oh, man. Well, surprisingly, it's a lesson I've been quoting for some time, and I think it's in how to shoot video. That doesn't suck as well. But I quote it all the time. And it's a lesson from the great American philosopher health, as you may recall, was a space alien puppet, who was popular in television in the late 80s, early 90s. Yes. And Alf said, The secret to life is to figure out what you don't do well, and then don't do it.

Alex Ferrari 42:25
That is, that is going to be the quote, I start off this episode with By the way, it's just such That's awesome.

Steve Stockman 42:31
It's my all time favorite quotes. And I think I keep repeating it, because I'm slow at learning it. So So figure

Alex Ferrari 42:41
out me figure out what you don't do well, and don't do

Steve Stockman 42:45
it. Exactly. Such a great quote. So So I think, you know, I like to think I'm good at everything. And I think a lot of people do and and in truth I'm not, you know, I'm not the all time best business manager on the planet, although I can, I can do a lot of that stuff. So I have finally gotten to a point where I'm going, you know, if I really want to grow what I'm doing, I'm going to need to bring in some business management help and have a chief operating officer and all that kind of stuff. And so I'm finally at that point where I'm going Oh, so this is how you actually grow strategically and think about it. But for a long time, you know, I've just sort of kept the company small enough that I did everything. And I realized I'd really rather be making new shows than negotiating contracts with lawyers, which is how I spend half my day. So

Alex Ferrari 43:35
yeah, that's something I've learned as well. I'm starting to learn now with just with indie film, hustle, like at certain point, like you've got to start letting go of the reins and start concentrating and doing what you want to do and hire good people who can fill you know those areas for you. And just because you can do something doesn't mean you should do something.

Steve Stockman 43:55
Yes. And I've actually I'm very good at that in terms of sets and production and all that. And I've always been less good at it in terms of running my business. So that's the biggest lesson for me. I think that's been hardest for me to learn.

Alex Ferrari 44:09
Now what are your three favorite films of all time? I think I know one of them.

Steve Stockman 44:15
Yes, the Godfather. You know, it's funny, I was just wondering if I should look no in the back of how to shoot video that doesn't suck. There is a complete list of all the films I think are the most influential and important for you to see. Dating back from 19 you know, whatever, go six to nearly the present day because the book was published a couple years ago. Godfather is definitely top of the list. And I and after that there's about 10 that are equally wonderful in my mind. So for example, Mary Poppins may be my favorite. My all time favorite filmed music. A call. Although you can make a case for singing in the rain as well,

Alex Ferrari 45:04
I would throw grease in there as well. But that's just me.

Steve Stockman 45:07
That is just you because I certainly would not think it's on my list at all. Maybe it depends on how old you were when you saw it.

Alex Ferrari 45:19
That's for me has nothing to do with it.

Steve Stockman 45:23
And other favorite films, I would say, God that's a tough one because there are so many you know, it's everything from I'm I'm kind of omnivorous so I like all kinds of films. So so on my list is everything from from Jackie Chan's Drunken Master genius, brilliant. To the matrix to Casablanca, you know, to an old sci fi movie called The hidden which is one of my favorite.

Alex Ferrari 46:05
Anything in the 80s I'm, I worked in a video store in the 80s. So I remember video boxes very well in my head. And that was one of those movies I can hit. And I know I've seen that box in my head. So what

Steve Stockman 46:15
outspent the opening scene is just watch the opening scene and then you can turn it off. It's fantastic. It's about a it's about a space alien that comes to her Earth and it's kind of a parasite and it invades people's bodies and then does whatever it wants and after it kills them It leaves to the next body.

Alex Ferrari 46:33
Is there anybody in it or is it just a

Steve Stockman 46:35
Laughlin? Is the FBI agent who's tracking this space alien and it and he turns out to be a different kind of space alien himself. And Michael Nori is in it. It's a it's a classic late 80s cast

Alex Ferrari 46:51
Yes. I just looked it up and yes, I do remember the amazing cover for that with the word hidden. cracked and middle awstats Yes, we had that we rented that one very well.

Steve Stockman 47:03
So you know heavy films. I like stuff like once upon a time in the West once upon a time in America. I love everything by Preston Sturges. I love most of the early Brian De Palma stuff I love most of the early David Lynch stuff. Hitchcock obviously, you know, I've seen all of that and enjoyed it. So

Alex Ferrari 47:28
do you like some of the contemporary guys like Nolan or Fincher?

Steve Stockman 47:32
Yeah, like Christopher Nolan a lot. I think David Fincher is more my style and a lot of ways but you know, memento and the Batman series were awesome. And the other two or three what's the one with prestigious prestigious the US is pretty interesting, although ultimately not perfect as a movie. And, and the and the one where the buildings band and Leonardo DiCaprio is essentially Yeah, inception. Yeah. Yeah, that's okay. Those are all right. They're not as thoroughly thought out as I'd like. But, you know, there's some amazing stuff in them. And he's an amazing director. Yeah, I mean, on the on the more modern side, I like drive

Alex Ferrari 48:19
on and Nicholas is, he's drive was amazing. It was such a unique voice.

Steve Stockman 48:26
And lately Lately, I've been seeing some fairly disappointing movies, I go to the movies a lot, and not a lot sticks. I think. I think I've gotten crankier about this as I get older.

Alex Ferrari 48:41
I think

Steve Stockman 48:45
it's kind of like, I don't care what kind of food it is, but it better be the best of its kind, you know, perfect. Food for my French doesn't matter to me, as long as it's really good. And if it's not really good, I don't really want to be in the restaurant anymore. Whereas a while back, maybe I would have sat there and eaten the dinner and and enjoyed it. You know, but now I've become a professional critic. So,

Alex Ferrari 49:11
so So was there ever a point in your life that you watched Bloodsport, and said that movie is amazing?

Steve Stockman 49:18
I don't think I've watched that movie. Oh,

Alex Ferrari 49:21
okay, you gotta go now when you're done with this interview and watch great sport, and I'm not sure if it's going to hold as well as it did when I saw it in the 80s. But it is wonderful 80s camp and, and the beginning of all those kind of Bloodsport movies, those fighting movies and, you know, pit pit fighting and all that stuff. It was I had Forrest Whitaker in it. Right? I mean, it has of course john Claude Van Damme doing his in the height of his career. The height of his john Claude Van Damme is But anyway, there's movies like you were saying like as you get older, you kind of put up with less and get crankier. Like that's kind of where I'm at as well like In the 80s, you know, when I was when I was younger, you know, Steven Seagal and john Claude Van Damme were the greatest actors of all time. But right, as you get older, you just like, Huh, not the things change, perspective change, and that's what art does to what good art does, you should change as it should change as you get older. Yes, without question, so I should so where, um, where can people find you online? Like you personally,

Steve Stockman 50:27
I, I am. My website is Steve stockman.com. Okay. And there's a lot of stuff that kind of builds on the book and examples from the book and all that other kind of stuff is right there. And I'm on Twitter at steve stockman. And I don't know how to keep you busy for a while there's a lot of stuff on the website. So look around, including if people want to ask questions about movies or about how to make things or if they want to say hey, here's a video I did. What do you think? Or I was having this particular problem on the set. You know, you can you can pop me a question, and I use those to spur blog posts. So I will answer your questions online.

Alex Ferrari 51:19
Very cool, man. Steve, thank you so much for doing on the show. Man. I hope you had a good time.

Steve Stockman 51:23
Thanks for having me. I did thanks, Alex. Appreciate it.

Alex Ferrari 51:27
It was a great guest man had a ball talking to them. And now we hopefully know how not to shoot video that sucks. So hope you guys got something out of that. And also, Steve created this great little trailer for his book and gives you a bunch of tips on how to make video how to shoot video that doesn't suck. So I'll include that in the show notes at indie film hustle.com forward slash 115. And as always, please head over to filmmaking podcast COMM And leave us a good review of the show. It really helps us out a lot in the rankings and getting the word out on indie film, hustle. And guys, I hope you're enjoying all this new content that I'm creating for indie film, hustle. So we're trying to do an article a day, five days a week. So either a podcast slash article or an article in general, we've been doing some we've been getting some really great ones, especially one that we just posted a little bit ago is where you can go download all of the new contending script screenplays, Oscar containing scripts for 2017. And definitely check that out guys. Just go to indie film, hustle, calm, Ford slash 2017 screenplays, and I've added in a bunch of new screenplay since then you have all of Stanley Kubrick's screenplays are there as well as the Oscar winning and Oscar nominees script from 1999 to 2006. A bunch of the best ofs so like the green miles there and a bunch of great screenplays are there as well. So it's a great resource guys, and I would download them as fast as possible for educational purpose of course, but the studios will take them down as as we get closer to the Oscars, or right after the Oscars. So definitely go in there and download and enjoy and read and learn guys so as always, keep that hustle going, keep that dream alive. And I'll talk to you soon.

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IFH 107: How to Shoot Super 16mm Film with Egon Stephan Jr.

So you want to be a filmmaker. You want to put the FILM back into FILMmaking. This episode is for you. Film is not dead my friends. It has been quietly working in the background of the industry.

Some of the productions that shooting Super 16mm film these days are:

  • Mad Max: Fury Road
  • Noah
  • The Avengers
  • The Bourne Legacy
  • Captain America: The First Avenger
  • Iron Man 2
  • The Magnificent Seven
  • Westworld
  • The Girl on the Train
  • The Walking Dead
  • Jack Reacher
  • Batman vs Superman
  • Star Wars: The Force Awakens
  • Star Wars: Rogue One
  • Spectre
  • The Hateful Eight
  • Jurassic World
  • Wonder Woman
  • American Horror Story
  • Star Trek

The knowledge to shoot film is dying. There’s nowhere online where you can take a course on how to shoot Super 16mm film. The “workshops” available are extremely expensive and don’t really give you practical knowledge from someone who has actually shot in the field.

super 16mm film, Kodak, 16mm film, 16 mm film, 35mm film, 35 mm film, filmmaking, film school, filmmaker, indie film, ARRI SR2 ARRI SR3, Bolex, Eclair film camera, film camera, 16mm course, online 16mm film, 16 mm film, super 16 mm film, Cine Video Tech, Egon Stephen Jr

I wanted to put together an online course to preserve that knowledge for future filmmakers. Today’s guest, Director of Photography Egon Stephan Jr from Cine Video Tech, and I got together and shot The Definitive Super 16 mm Film Masterclass.

On today’s show, Egon and I drop some knowledge bombs on shooting film. So if you ever wanted to know if shoot “real” was an option for your indie feature or short film then perk up those ears. Enjoy my conversation with Egon Stephen Jr.

Right-click here to download the MP3
Download on iTunes Direct
Watch on IFH YouTube Channel
(Transcription Below)

super 16mm film, Kodak, 16mm film, 16 mm film, 35mm film, 35 mm film, filmmaking, film school, filmmaker, indie film, ARRI SR2 ARRI SR3, Bolex, Eclair film camera, film camera

Below you’ll see examples of the course and get a full history of Super 16mm film.

History:

16 mm film was introduced in 1923 by Eastman Kodak as an affordable and less costly amateur substitute to a 35mm film. The format was even considered as substandard by the professional industry during the era of the 1920s.

William Beech Cook was hired from his 28mm Pathescope of an American company by Kodak so that a fresh, new 16mm Kodascope Library could come into existence. Apart from the fact that people could make home movies, they could also rent films from the library which turned out to be the major selling factor of the format.

Initially intended for inexpert usage, 16 mm film happens to be one of those formats which bring into use acetate safety film as the film base. Nitrate film was never used by Kodak due to the high flammability of the nitrate base. By 1952, 35mm nitrate was discontinued altogether.

The 16mm film is an economical and historically famous gauge of the film. The number 16mm denotes the width of the film with the other usual film gauges that include 8mm and 35mm. 16mm films are more commonly used for non-theatrical purposes like educational and industrial filmmaking or for motion pictures that happen to have a low budget.

For a number of decades, 16mm film remained a popular format for unskilled home movie making format together with 8mm and then later on Super 8 film. Eastman Kodak released the first 16mm outfit in 1923 which comprised of a camera, a tripod, a projector, tripod, screen and a splicer for $335. A 16mm sound movie projector was introduced in 1932 by RCA-Victor along with that he also developed an optical sound-on-film 16mm camera that was released in 1935.

Evolution:

Initially aimed at the home fanatic the silent 16mm format made its way into the educational sector by the 1930s. The addition of Kodachrome in 1935 with the optical soundtrack was the cause of a major boost in the 16mm market.

16mm professional filmmaking was widely opted for in the post-war years and was used rigorously in WW2. A large network of professional 16mm filmmakers and services related to it came into existence in the 50s and 60s due to the films made for business, medical, government and industrial clients.

With the advent of television production, the usage of 16mm film was enhanced basically for its cost-effective and portability over 35 mm. It was used for television programming as well at first which were shot outside the boundaries of a television studio or production sets. 8mm film and the Super 8mm format were adopted by the home market gradually.

The Format Standards:

Standard 16mm:

The area of exposure of a standard 16mm camera lies between 10.26mm by 7.49mm which happens to be an aspect ratio of 1.37:1, namely the standard pre-widescreen Academy ratio for 35 mm. Double-perf 16mm film which is the original format has both of its sides perforated of each frame line. Single perf, as the name suggests; are perforated at one side only which makes space for magnetic as well as an optical soundtrack along the other side.

Super 16mm:

Swedish cinematographer Rune Ericson developed the variant called Super 16, Super 16mm Film, or 16mm Type W in 1969. Using a single-sprocket film, it makes use of the extra room available for an expanded picture area of 7.41mm by 12.52mm and with a wider aspect ratio of 1.67. Super 16 cameras are commonly 16mm camera that has the film gate along with ground glass placed in the viewfinder modified for a much wider frame.

Films that are shot in this format can be maximized by optical printing to 35mm for projection. In 2009, German lens manufacturer Vantage introduced a set of anamorphic lenses under the brand named, HAWK which provided a 1.3x squeeze factor, especially for Super 16 format.

film-16mm-super16-compare-1500-8370500f269828b1e45f67e4d5350872

Ultra 16mm:

The Ultra-16 tends to be a variation of Super 16. It was invented by cinematographer Frank G. DeMarco in 1996 while the shooting tests of Darren Aronofsky’s PiIt is created by widening both the left and right sides of the gate of a standard 16mm camera by 0.7mm so that the vertical area between the perforations is exposed.

With frame dimensions of 11.66mm by 6.15mm, the Ultra-16 format provides the frame size between the standard 16mm and Super 16 achieving a wider image. The image is readily converted into NTSC/PAL (1.33 ratio), 35mm film (1.85 ratios), and HDTV (1.78 ratios) and tends to make use of either both the full width or full vertical frame depending on its application.

Modern Uses:

Kodak and Agfa happen to be the two major suppliers of 16mm film now as Fuji closed their film manufacturing facility in 2012. The television uses 16mm for Hallmark Hall of Fame anthology, The O.C, Friday Night Lights, HBO’s Westworld and also The Walking Dead in the U.S.

The 16mm format is quite rapidly getting popular for commercials as well as dramas. British Broadcasting Company has played a vital role in the format development.

BBC collaborated extensively with Kodak back in the 50s and 60s era so that 16mm could be taken to a professional level since the BBC required less expensive, more feasible, and portable production solution while keeping a higher quality than what was offered at the time when formats were usually used for theatrical shorts at home, cartoons, newsreel, and documentaries for various purposes including educational videos limiting the high-end unskilled usage.

Whereas today, the 16mm format is often used for student films as its usage for making the documentary has almost vanished from existence.

The super film is still used for some productions that are destined for HD with the invention of HDTV. Some of the low-budget theatrical features tend to be shot on super 16mm and 16mm such as the independent hit Clerks, directed by Kevin Smith.

Owing to the advances in digital technology and film stock especially the digital intermediate DI, the format seems to have improved dramatically in sense of picture quality since the 70s and is a rejuvenating option now.

For instance, Vera Drake was shot on Super 16mm film which was scanned digitally at a high resolution as well as edited and color graded and then was printed out onto the 35mm film with the help of using a laser film recorder. Due to the digital processes involved, the final outcome of 35mm print is so good that you could fool some professionals into thinking that it was actually shot on 35mm.

The most exterior television footage was shot on 16mm from the 60s until the 90s in Britain when the more portable videotape machines and televisions led to the video replacing 16mm in many examples. A number of shows and documentaries were entirely made in 16mm prominently The Jewel in the Crown, The Ascent of Man, Life on Earth, and Brideshead Revisited.

The British Broadcasting Company notes Super 16 a standard definition film format. Especially the show Scrubs has been shot on 16mm since the very beginning and is aired as 4:3 SD or as 16:9 HD. Although, according to a piece of news the BBC has announced that it will not be accepting 16mm as an original format for HD video transfer.

wrestler3

The Wrestler

Darren Aronofsky’s The Wrestler and Black Swan were shot on Super 16mm. Leaving Las Vegasan Academy Award-winning film was shot on 16mm.

The famous TV series, Buffy the Vampire Slayer was also shot in 16mm and for its later seasons, it switched to 35mm. The popular TV series Sex and the City shot its first two seasons on Super 16mm and later on 35mm.

Aired in HD, all three seasons of Veronica Mars happen to be shot on Super 16mm. Another notable film, The Spinal Tap, and other following mockumentary films by Christopher Guest were shot in Super 16mm.

Stargate SG-1 shot its first three seasons in 16mm which included the season 3 finale as well as the effects shots before switching to 35mm in the later seasons.

black-swan-30872_7

Black Swan

The Best Picture Academy Award Winner, The Hurt Locker was shot suing Fujifilm 16mm film stocks as well as Aaton Super 16mm. The cost savings that were made over the 35mm, enabled the production team to make use of multiple cameras for various shots and also exposing about 1,000,000 feet of film.

The famous TV series of the British Napoleonic era called Sharpe was shot on the famous Super 16mm all through to the film Sharpe’s Challenge (2006). The producers switched to 35mm for the last film of the series Sharpe’s Peril (2008). 16mm was also used in the movie, Moonrise Kingdom.

Digital 16mm:

Numerous digital cameras tend to approximate the look of a Super 16mm format by using Super 16mm sized sensors as well as Super 16mm lenses. These cameras happen to include the Ikonoskop A-Cam DII (2008) and the famous Digital Bolex (2012). The more recent, Blackmagic Pocket Cinema Camera which surfaced in 2013, happens to have a Super 16 sized sensor.

Here’s a bit about today’s guest Egon Stephan Jr.

“Like father, like son” they always say, yet nowhere has this cliché been truer than when you apply it to the love of filmmaking shared between Egon and his father. Egon began his professional career at an early age, eventually running the camera rental department for his father at the ripe young age of sixteen!

After a six-year stint as the camera rental manager of CineVideoTech, he pursued his love for film in the field, running up an impressive list of credits. He worked his way up from technician to second-assistant, second to first, first to operator, operator to second unit Director of Photography, second unit DP to Director of Photography on his first feature film, “Jungle Juice”, starring Christopher Walken, Morgan Fairchild, Robert Wagner, and Rutger Hauer.

Shortly after this achievement, Egon’s father fell ill, and his duty to continue the legacy his father had begun took precedence over his own successful career. He took over the helm at CineVideoTech in 2002 and has since been busy recreating the company that has launched so many successful careers into a vision of what is to come.

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Alex Ferrari 6:08
So today's episode guys is a special one because I have on the show today Egon Stephan Jr. Now Egon is a long is old, old old friend of mine. He's a cinematographer and pretty much a legend down in the South Florida Miami area, grew up in the business. He's a cinematographer and also owns the only now camera rental house down in Miami. And they got started in the 50s back with shows like flipper and Sea Hunt back in the days and and he got an I've shot some stuff together he was my dp on a film called sin that I did. Which of course you guys can go see at indiefilmhustle.com/amazon for free on amazon prime. You know, I'm always promoting guy, sorry. But anyway, so Egon, I wanted to bring him on the show to talk about film. And I know you're going Alex, what the hell are you talking about film like films dead? Usually you just shot a movie. It's not on film. I'm like, Well, yeah, it's true. I did shoot that shot my movie without a film. I shot it on a black magic on a digital. But you know what guys, film is still a format that should be protected. And believe it or not, when I started doing research for not only this, this podcast, but the thing I'm going to talk to you about in a minute, I was shocked at how many movies and television shows are still shot on film. And not only just by like some nostalgic people, but people who really want to shoot film. And there's a lack of knowledge and a lack of information about the actual filmmaking process. Actually, what film is working with film, preparing film, what cameras to use, how to thread a mag, how to open it, you know how to do what to do all that unloading and loading of a mag in a tent in a bag? How to prep it for a film lab? How what lenses to use, what kind of lens to use? What kind of camera do you use? Do you use ASR two, do you need genlock? Do you need crystal sync, all this massive amount of information about shooting actual film is being lost. And it's not information that you can really find anywhere. I have not yet to find an online course anywhere in the world that teaches you about shooting Super 16 millimeter or shooting film in general. It's always very, very expensive workshop somewhere. And I decided like you know what, I'm going to shoot a course on how to shoot Super 16 millimeter properly, how to work with film what film is the basics of film, the fix is of camera real world like production stuff, how to get things ready to go into battle, what to do the whole ball of wax and we created I went down to Miami and shot with Egon, of course called the definitive masterclass on shooting Super 16 millimeter film. Now we chose Super 16 millimeter as opposed to 35 millimeter because Super 16 is where the independent filmmaker will probably go, it's what they can afford. And what makes the most sense. And believe it or not shows like walking dead or shot on Super 16 millimeter. And we go into a lot of detail about why Super 16 is so awesome, as far as looks are concerned and what you can get out of it, and the quality that you can get out of it. Right now you can get film from Kodak and Kodak only to my knowledge, we talked about the different film stocks what you can get all that kind of stuff in this course. But I wanted to bring you gone on to talk about this in some detail and give away some major knowledge bombs on shooting Super 16 and that it is a viable option for a lot of independent filmmakers because I know a lot of times being imposed so long, a lot of filmmakers will come in with their DSLR or, or their digital footage or a red or an Alexa and they're like man, I really want to make it can you give it more of a filmic look, can you go back to a film can you throw a film fat filter on it? Can you throw some grain on it or something like that to emulate film? Well if you shoot Film guys, you get that look already. So it's pretty remarkable that you could just shoot film and get it. And it's a completely different workflow. From digital, obviously, it's a whole other language. And you know, he got and I was sitting down one day, we're like, you know, this is a shame that nobody's talking about this. And he has been in the business for pretty much for almost 40 years since he was a kid. And he has so much knowledge, I'm like, yeah, let me just fly down there. And let's just shoot this. So we can give it out to the world and at least have a place where this information will stay relevant and and give this information to people who want to shoot film, because there's just no information anywhere about it. And it is a viable option. And it will automatically add a tremendous amount of value to your movie because you shot it on film, as opposed to shooting on a DSLR or shooting it on a digital format or something like that. So there's a lot of wonderful things about digital. And it is the future. Don't get me wrong, I don't think that film is going to take over again, digital is the future, but film should not be forgotten. And it should still be allowed to be a viable format in future filmmaking. So JJ Abrams was Star Wars, all of Chris Nolan stuff, Martin Scorsese, Spielberg, and even newer generation filmmakers like Shaun Baker, who won Sundance with tangerine. I was just speaking to him the other day, and his new movie shot on 35 millimeter. And I was like, wow, you You're the one that brought the iPhone into the mainstream about shooting films with the iPhone, is again, I love that iPhone, I think it was great for that movie. But this movie called for a different look. And I want to shoot film. And I think film is something that should not be forgotten and lost. And that is one of the reasons why I not only put this podcast together, but I put this entire course together and at the end of this course, I'm going to give you a special coupon to get a discount on the course. And it is a little bit more pricey than my normal course is because guys, it was a lot of work. And I when you see it, you'll understand and yeah, we are going to be putting up some free samples of the course up on YouTube so you can kind of take a look at it. And it'll be also in the show notes at indie film, hustle, calm, forward slash 107. So I'll put a couple of a couple of the lessons up so you can kind of see the quality of what we shot. And ironically, we shot the whole course on a digital portfolio. But that's just make sense. But anyway, guys, so Egon, is is a jasmonic cyclopedic amount of information about filmmaking, and he's worked with insane directors like Ridley Scott, Tony Scott, Michael Bay, Joe Pika, and a ton I mean just amazing amount of people that he's worked with over the years and worked with some amazing DPS, like paul cameron, Who's shooting Westworld right now and shot the matrix movies, among other ones. I mean, there's just the list I was just shocked that his resume when I actually looked at it, it was pretty, pretty insane. So if you guys are even remotely interested in filmmaking, and actually putting the word film back into filmmaking, then enjoy my conversation with Egon Stefan Jr. I would like to welcome to the show Egon Stefan Jr. The legendary Egon Stefan Jr. How you doing sir?

Egon Stephan Jr. 13:14
Alex it's great to see you again. Great Great to be here with you

Alex Ferrari 13:16
Thanks man. Thank you so much. So guys I don't know if you know this mean he can go back better part of a decade now.

Egon Stephan Jr. 13:23
Egons we've gone back Egons

Alex Ferrari 13:25
Egons exactly and if you guys have checked out any of our courses we've done together the red course and the DSLR course you'll already know who Egon is but Egon is a legend down in the Miami area his father started cinna video tech and why am I Why am I explaining this? You should explain a little bit how did you get into this crazy business?

Egon Stephan Jr. 13:49
How did I get into this crazy business? Let's see. Okay, so if I if I think if my father was a police officer, I I followed in his footsteps or a fireman, but he came over from Germany and the and the right when the war broke out and got relocated and stationed down in Miami, and opened up a company at that time called Sydney tech, which is in 1968. And there wasn't really anything happening. It was like swamp land down here is like a really weird place for motion pictures. But then, actually, different horror films came in like the Creature from the Black Lagoon and a TV series called flipper and General Ban and see hunt. And these shows we're featuring Florida and Miami, and my father was at the right place at the right time. And then he would just, we pair cameras and then before you know it, invest into more equipment and then start being the supplier for a little bit of everything. I mean with lights, cameras, lenses, then helicopter mounts. He was a good friend of Nelson Tyler from making the tiler camera system mounts and we became a dealer and then shortly After that many years, then we became a penetration dealer. And for like, 15 years, we were paying division rep down here. And then it seems like at least most of the jobs that would come down to South Florida, my father would have something to do with it, or we'd have something to do with it. We do work on the crew, or we would supply the equipment or do both.

Alex Ferrari 15:22
Now you you've been, you know, because you've been basically on the front lines of every major production that went down to Miami over the last few decades. You, you kind of came up, you know, you worked on vice. You worked on bad boys, you worked with some legendary directors. I know you told me a couple stories of Ridley and Tony Scott, when you worked with them in the commercial world, can you can you share some of those stores?

Egon Stephan Jr. 15:49
Well, when I was in my, my junior year of high school, my fault I was I had the urge I was working at when I get home from school, I would go over to my dad's company and and just kind of you know, wander around and I was wandering around his company since I was a little kid, there's pictures of me, you know, like playing with the, with a drill press and the shavings of the leaf machine. And so it was like my playground, you know, I didn't really understand what I was around at the time, because it just seemed like a lot of stuff in a long time. I thought my dad was a truck driver, because he had a lot of vehicles and you take me everywhere he dropped off these trucks, I didn't really understand fully till when it was happening. So when, when I was younger like that, my father wanted me to get on some of these shows, because you know, to give me a taste of being in the field, not just being in a shop. And I didn't have a union card. And that was a big deal. I mean, at that time, you know, unions and we had the the ATSC at Chicago in that time, it was local 666 the demon but it's, you couldn't go on a union show unless you unless you were union. So they also had a restriction on what age you were to come in the Union, you couldn't just get in there at 16 years old. And that's kind of like what, what my age was. But they pulled some strings and got me to at least be able to take the test. And then that time, it was a written test and the actual hands on test. But since I worked at the rental house, I was the one setting up all the equipment and it was like I already knew the names of everything and how to put it together. But I didn't know the practical application of these tools. I only knew like this is what this goes and the names and the pieces of it but to use it in the field that was all new stuff that had to be learned. So they I was sponsored actually from Steve poster, who is now that he's he's He's a legend himself. And he was doing some jobs down here. And the first jobs I've ever worked on was spring break. And and it was ironic because you know, I'm I'm a kid and I just walked out on the set and it was like from being in a shop. It was like a whole new world. I mean, there was so many people and there was people doing this and that and they all had a routine they were all like the worker bees and I'm like Whoa, I got a lot to learn. So I was like the cam I was doing slate you know, at the time we were doing all film. So it was like I I started doing this slate and running magazine cases back and forth to set on these different little jobs I was doing and then they finally said well once you load mags I was like okay, good. So I got that down and became a second assistant and loaded mags for many many years on many many shows. I mean I did I loaded mags on Parenthood. And with Ron Ron Howard's movie yeah and you know every every day having lunch with Ron and his family is really really great experience because I've learned a lot

Alex Ferrari 18:43
how was your How was Ron to work with a here is just the nicest man in the world.

Egon Stephan Jr. 18:47
He's so nice. There's no stress on the set that you would normally have on on other jobs. I mean, he's very thorough. I mean, the guy's you know hates is he's talking about a mask. He's a legend. I mean, it's like he does it. He does it the right way does it perfect. And he surrounds himself with all the most talented people and they all have the same type of demeanor. So you actually get a lot of things. A lot of good things done a lot of good moments in the actors love it. And it was a really nice experience because what it provided me an opportunity of working in this business is when you never know what the phone call is going to be for. And when you're a camera system, you're always they always need a camera system, you know, whether it's a loader or first assistant on any job. So you know, you'd get a phone call so you are you available for these days. And I'm like, sure, let me make sure I get out of school or my dad will let me go and when when's the when's the call time and they say all night, so it was like, Wow, it was the introduction to you guys gonna shoot until the sun comes up. And that wasn't what I was used to either. It was like this is all it's all a learning curve, but I got to meet fantastic people, and especially at some points in their career that they were just normal people. You know, they were just, they were the they were just born. Assuming that today they're ASC cameraman, they're DGA directors, they're, they're owners of different companies. And you remember when they walked in the door of my dad's company, to just want to learn the business and work is like, I don't know, sweeping the floor or, you know, give me a job, they work in prep tech, or let me let me do something like that, that later on many, many years later, they are somebody that is really big, or that I would get the chance of working with somebody that I admired for many, many years. And it was like, Wow, what an opportunity, I wouldn't, I would I would work it even if I didn't get paid, you know what I mean? It was like that kind of,

Alex Ferrari 20:38
so like, how was the stores working with Ridley and Tony?

Egon Stephan Jr. 20:43
Okay, they're their masters. I mean, we were doing commercials, I mean, we're doing commercials and that kind of thing. And it, it was fashion also along with it. So they were meticulous and they're very creative. I mean, they're, it's some, it's something that I would love to one day be at their level, because they, you know, they they figure everything out, and then have plans and alternate plans and alternate changes. And they know technically, because a lot of times in your camera system, you work with a crew and you work with somebody, they might not know the system very well, but they still know how to be there the job that they they want to be and they want to do, and you rarely find somebody that knows your job, actually can actually can do your job better than you sometimes and you're like, Wow, I didn't even know that because one time I had worked a lot with Burt Reynolds. And because he had a place up here in Jupiter and still doesn't, and he was you know, he was still doing commercials and little movies and things like that and, and we got to be actually, you know, speaking terms and friends and, and one time I was on the top of a 18 Wheeler doing one of his movies and my assistant I was the first and my second assistant wasn't up on the top of the truck to do the slate because we're gonna be doing Film and Sound and all that kind of stuff. And Bert goes to grab my sleep. Because I had to sleep there and I'm like, No, no, no, Bert and he's like, Look, kid, I know what I'm doing. And he gets he says, where's where's the mouse and he even knew the name of it which is a thing we call for writing the the marker on the slate with little puffy thing on the back. And he goes, what's what's the scene number and I give it to him, he does it all there. He puts it up perfectly where it's supposed to be he says it like you were as an assistant saying one on one, take one a camera marker and hit it and hand it back to me and I was like, holy shit, I just like you're an actor.

Alex Ferrari 22:37
What's Burmese, you know, the understand Burt Reynolds was the biggest movie star in the world for many years. So I'm sure he's done a couple things. I'm sure if you give Tom Cruise a slate, he might know what to say to

Egon Stephan Jr. 22:50
well, over the year that develop the relationship with Him that He always recognized and remembered me. So you'd come over and talk to me, he knew my dad, which is cool. And we would just talk about cars and other things or movies or things he's done. And he was always really friendly and very, very open to me. And I had a mistake on the set happen. And you know, because he has a first assistant when you finally get to that level when you're working up the ladder of camera department because I did it the slow way these days people don't do that they don't go and be a trainee, then clapper loader, then a second, then a first and an operator, then a second unit dp and then finally calling yourself a dp, it takes years 20 years to climb up that long ladder and get to that place that you could actually, it's not just you say I'm this position that people around you have to respect and understand that you can do that job. And then they give you a call because I can call myself a director and they will they won't hire me so I don't have anything around.

Alex Ferrari 23:51
But so then you mean you can't just buy a red camera, you're not an automatic dp because you bought a red camera.

Egon Stephan Jr. 23:57
These days, you can Yes. In my day, in my day, when you were a certain part of camera department, you had things you can and can't do some some things was you will not ever load. The second assistant will not put the magazine on the camera and threaten, right? They will hand you the magazine, but they won't, they won't. They won't do that part unless, unless you felt it was you know, a circumstance that you had to and you knew they could do it because when you're putting in that you're threading up a camera with real film, if you get nervous, if you mess up, you can tear that perf and then that delay while everybody's waiting for you to say cameras ready. You could mess it up and then you know be really stupid. So it's a lot of pressure at that little moment of reload. So that heads hence I wanted to say the story was so I've been working with Bert for many jobs and now I'm on one of these jobs and I think it was the maddening or the man from left field. It was one of his movies he was directing and being in it as About a kid and baseball and stuff and there was a scene that required a sort of like a little fight scene and then Burt was he's really good at stunts and he knows the routine he's a tough guy and he's like, how I can do anything you know and he's done everything so he was gonna do this control fall down these bleachers and he you know, he went in, he went into the he went into the you know, wardrobe and got his you know, all he saw his pads that he's used for, like, I don't know 30 years and he put his knee pads on his elbow pads and he and he had a little exoskeleton protection underneath his clothing. So right before all that happened, the camera that I was working on we were using a steady cam and it was a film camera, so it knows to me my second assistant came over and had a magazine to put onto the Steadicam and I said no no just put it off to the side and I'll thread it but instead of putting it on the side he put it on the camera so I'm not going to pitch about that it was like okay, it's on so I assume that it's threaded you know and it's on the camera because you would never put a bag in that thread right? So of course the sun's dropping down and we've got this magic our moment to do this stuff with with Bert doing it himself and falling down these bleachers

Alex Ferrari 26:14
on magic cartoon on us at

Egon Stephan Jr. 26:17
Magic Hour exactly so we got we got three cameras it's all a panda vision job you know so we got the Panda Panda flex I think we had a platinum and we had the foreigner foot mag on the back so of course we go from regular studio mode on sticks that we're doing these shots to okay Cindy Cammy and we're strapping it up I'm I'm putting the the the pressed in and getting the focus mark you know all the all the things and you know lightening it all up in the right filter combination and we're all like rushing rushing rushing okay we do the seated dialogue and he goes down and he has this almost he actually does this emotional scene and even started to like get a little teary eyed because he was you know, acting really well. And then he walks off and we pan off to the sunset. Beautiful cut great check the gate right right. So I go and open up the camera.

Alex Ferrari 27:05
Oh no,

Egon Stephan Jr. 27:06
the film is not threaded in the camera Oh

Alex Ferrari 27:10
my gosh.

Egon Stephan Jr. 27:11
on the panel flex you have contacts on the magazines and it has a windup motor that's always on right and when you turn it on it takes up so the film did go through to the other side but never through the the gate to be exposed. Perfect. So we were looking at it thinking while you were rolling so that that seed was you know 212 feet or something like that and it wasn't exposed to an 12 feet so of course you know when when when Burt did the move he banged himself a little bit so he kind of walked off the field like you another limpy thing and I had to go so I had to run over and tell and tell Nick McLean who was the was the DP I said Nick Nick, Nick Nick they've got a real big big big big big big problem that nobody go away look to film that didn't go through the cameras like what he goes no no it was on it but it didn't go through the and I told him he goes well you better go till birth that

Alex Ferrari 28:03
ah cuz he's like I'm not gonna tell birthday to go there you go tougher

Egon Stephan Jr. 28:07
Oh, but we don't have that scene we don't have it at all right right you guys know you better hurry then so I have no magic because Magic Hour so lights go yes so he's already trying to walk off the field and we're almost like you know they were calling okay we're done you know yeah, great day you're not going to thing and I run over say Mr. Reynolds, Bert Bert, we have a billing major problem and he goes What? And he looks at me and he gave me that 1000 Yard Stare Yeah. And I said we had a technical problem the magazine was put on the camera and it wasn't threaded through so we didn't have anything exposed. What he did he just stared at me for about a couple of moments without even moving his body without breathing without breathing and then since he was also directing this job it had to be I said but right now we don't have that shot at all it's we don't have it right telling you it's not gonna be in dailies it's not there we don't have it I'm telling you right now I don't know what happened but we're losing the light and I'll figure it out later and he turned away and got mad a little bit of course and and then went to go redo the scene and yelled okay right back guy does again like what what what and it's like all my heads down now I'm saying to myself shit okay, it's wide open. We don't even have a lights out the sun's almost gone. My focus and depth of field is now it really really critical and I don't want anything else to happen so I double check even the camera again after it's ready to go is it really filming that please please really filming there and I checked the gate make sure okay, we're good. We're good. Roll this in as fast as I could. Is it take he has to fall down the thing and do the stun again. Jesus any kind of hurt himself the first time a little bit. But I think the second time he kind of hurt himself there again. Yeah. And then he came up to me he ripped off his pads. He goes tell me you got that.

Alex Ferrari 29:58
We'll be right back after word from our sponsor. And now back to the show.

Egon Stephan Jr. 30:09
Yeah, and I went on my check that I said, Yeah, gates good. And he goes, later on we have to talk. And then he's like, Oh, I got it. I got a major guy hating me

Alex Ferrari 30:22
now you're going to the principal's office, you're going to the first Yeah, I'm gonna

Egon Stephan Jr. 30:25
get my I'm gonna get I'm gonna get paddled. And, you know, we met later on, and he gave me the Father Son, kind of talk about, you know, responsibilities and consequences, and then said, I hope you don't ever have that happen again, especially on my job. And I said, and it goes by do thank you for telling me before I had to find out the next day, it would have been worse.

Alex Ferrari 30:48
Of course, they would have to have done that entire scene.

Egon Stephan Jr. 30:51
shot it was it was actually I think a little prettier because it was more golden at the time, you know? Sure

Alex Ferrari 30:56
it was Egon Sure.

Egon Stephan Jr. 31:00
You have things like that that happened where you have a technical problem. Now the reason why these things happen is in these days and age, you have digital cameras, you have a lot less of a learning curve didn't know how to play with it, you don't have the the experience of the Masters on how to create something with light and shadow and, and have it do it on film. But you can still get good images and people get great stuff. And I think that the the margin of major mistakes is gotten smaller. So it's easier for people to just pick up a camera and shoot with it and not have issues like focus or depth or glass coulombic

Alex Ferrari 31:36
from somebody for somebody who just dp their first feature film, I can guarantee you that's the case, because I would have had to shoot this is Meg on film. I would have never done it. But because there's so much latitude with these cameras. It's it's different. Now, the main reason I brought you on the show, Egon was you talked a lot about mags and perfs. And film, I wanted to talk about film, and specifically like 16 and super 16 millimeter film. And you know why in god's green earth? Are people still shooting on film? In today's digital world? Can you give me an explanation?

Egon Stephan Jr. 32:14
I think that medium is like almost like you're talking about oil painting. I kind of feel where I just saw recently, a film done in film, and I'm looking at the screen and I went what is it that I like about what I'm seeing? I can't place my finger on it. What I know it's not any of the digital camera looks that I've been familiar with. It's not an Alexa. It's not a Sony something. It's not a red It was like, I don't know. And then of course, afterwards is when I look more detailed and said well, it's film. It's film. That's there's something I don't know, I guess, in human nature or the way that your mind captures what you're seeing. Sometimes if you do it correctly, it gives you more of what I think your memories are like and and more like bring you back to an emotion when you can watch something and you get that chill up the back of your spine or that or that little goosebumps on that you get from something that happens in the moment that an actor or a scene happens. I think that it achieved its moment to is it accurate for the audience?

Alex Ferrari 33:20
Is it something it's just because it's an organic thing? Is it because I mean I've shot 35 I've shot film a ton of film in my career and I've also shot a ton of digital in my career. And there is something about film now I'm not sure if that's nostalgia for me and you because it's our generation we grew up with film. Do kids who are in their teens now who really don't know the difference or didn't grow up with the film or didn't grow up with home video home video not video home films that they actually project on a wall and things like

Egon Stephan Jr. 33:52
yeah like super like super eight and super

Alex Ferrari 33:54
eight or 16 like that so is it is it a nostalgic thing with our Generation and beyond? Or is there actually something organic that it touches you on? On a no i

Egon Stephan Jr. 34:07
i do feel something organic because when I take my kids who are like 18 years old and younger people like in their 20s and I'll sit him down and show something and say so what do you see here? What do you what do you go Oh man, this looks great. I love it. I don't know and they and they're with a side by side comparison of something from filmed or from high end digital. They don't know why but they say it has a nicer something that that that it factor that little thing you want to put your finger on it. I don't know if it's a tonal values or the way it falls off or the way it makes you feel like it's more like, like I said in my mind of my memory of something.

Alex Ferrari 34:45
It's just like there is something there is something really magical about film and now and by the way, a lot of people now are shooting more and more film than they ever have in the past probably five to 10 years because a lot of people are going back To shooting or shooting to 16 specifically like walking dead a shot on Super 16 right? The movie that Oscar nominated movie Carol just got shot Westworld. hbos Westworld shot on film. There's so many.

Egon Stephan Jr. 35:12
Okay, so the DP on Westworld. paul cameron now is one of my favorite people.

Alex Ferrari 35:17
I mean, I did debate he did the matrix, if I might.

Egon Stephan Jr. 35:21
Well, he did gone in 60 seconds. swordfish. Deja vu. He works with he's a very big, big, big dp. Okay, when I met Paul, Paul was a camera operator and a music video. And I was a camera system and we kind of hit it off because I was I was working at that time. You know, you do like little, little weird stints of just doing movies and then you do a music video and then and then do like concert after concert because when I was growing up, it became the 80s. And you know, you're doing you're doing a couple of city tours and you're around a lot of different people. You got 15 2030 cameras, super 16 cameras that would be filming concerts. No, I did. I did. I think it was 40 or 50 cameras that at Yankee Stadium for Billy Joel back in the day. And there was all film film 16 Super 16. And Paul was from a group that was the main mentor was Tony Mitchell. Tony Mitchell had Tenzin had crescenzo nada rally and you had Romeo tirone and you had Paul camera and you had Eddie Stephenson and you have Jin Goo Gerardo and these guys were like this little click that really nailed it they were like on that you know giving at least concerts and music video imagery that people were really adapting to and I got to be in the in the flight seat with them I was their wingman I was the camera system pulling focus under them and then if you pull that off they would hire you on a big commercial or movie or something and then when I see Paul from even when I was just back pulling focus days he he was from you know he he has a beautiful eye and he he knows technically I mean like I said every everything about your job he he's known he knows better than you do and he'll and he knows how long something takes and he also knows how to create this imagery that you know when there's very few times I'm on set working with somebody that when I see what they do out of nothing and they make this lighting and the camera and everything in the positions they go tan that's really really good I wish I'm going to remember this so one day if I ever get a chance I'm going to do it kind of like that and they were like my as a as a first you learn under these people that that have all these different experiences that you can learn from I mean and of course if you don't mess up you could do more work with them and that they're at their careers because Tony and Ridley was working with with Paul way back in the beginning I kind of I kind of you know I did if I if I try to remember every every top guy I mean I worked with I worked with various whiskey on his first movie in the United States that I got fired off first like the first time he ever got fired off a job and and it was before he went on to do you know dark city and the Crow and the Pirates of the caribbeans and

Alex Ferrari 38:16
I mean the guy who did dark the guy who did dark city also did the crow

Egon Stephan Jr. 38:20
yeah

Alex Ferrari 38:20
oh my god I didn't know that I didn't know that was the same dp because they both have a very unique The crow is gorgeous. I love the look of the crow.

Egon Stephan Jr. 38:28
Well he shot that in film that was that was using Yeah, of course that was using daylight stock at night as a 50 stock at night so in order to get an exposure you have to light it like insane with big like big guns and anything that didn't have light on it went black, obviously because it had no latitude.

Alex Ferrari 38:48
So that's a perfect segue Can you talk a little bit about the difference of film stocks and what you can get with different films so just a slight kind of overview. On today's Yeah,

Egon Stephan Jr. 38:58
it's like I would say like the film starts with like the idea of lots today. I mean it would be that if you in the day obviously you had to go and process the film that night and then you would see it the next day you wouldn't see it right away you'd see the video assist on low red standard def for 80 lines of black and white video if you and and hope it's gonna be nice, but the the skill of working on set with Kodak film or Fuji film or Aqua at the time and then going into the lab and seeing the processing and seeing the everything where it goes from the moment you put it in the magazine to the time you see it on the screen. The the chemical process it's happening that's another thing that I it's it's unique to when you said what's that thing about it is so it's like cooking, it's like cooking you know you've got you've got you've got to strip the silver or you keep the silver you know beat bleach bypass or skip or or any of these little effects that you would do to create a look was done with how long he stays in the bath. What chemicals you use. What what things would enhance the different layers of the colors in the film, and then it would get stripped off and you'd have this, you know, it's like timing, like how you, you would only know that by a lot of practice with the medium. So a guy can go out there DPN could say, Alright, we're gonna be out in sunny Miami, we're really no clouds and super sunny will use daylight, you know, as a 50. And if you're going to get some type of overcast, you would use aasa 250 daylight and they would still blend well. But there would be certain some stocks that you wouldn't want to mix with it because the characteristics would be so vastly different

Alex Ferrari 40:36
with like in today's world, it's all di and all color grading and things like that, where before you had to do it all in the can, are all in the in the lab. But today's world though, for people listening, you can shoot film, and every every person who shoots film, color grades digitally now, I mean, everything gets transferred digitally, yes, and then you can do all So a lot of you still can do some of the magic in the lab. And you could do some crazy things in the lab to do stuff to the negative, then bring it into color grading and do things in color grading off of that negative that you could not achieve digitally alone. There's some things that you could do like a bleach bypass, you can kind of get close to it, but it's not going to be Saving Private Ryan, or using cross processing, or shooting reversal stock which I used to love shooting reversal stock if anybody's ever seen if anyone ever seen a music video from the 90s that's all they frickin did a shoe crossover reversal stock and and then they jacked up the colors and stuff like that in a way that digital alone can't really achieve as well. It's just a different thing. And I always look at film kind of like slow cooking as a house to show good. So you can get a good meal and fast food you go over to Chipotle a well maybe not triple A but we're drop a cow Come on, for people who don't know what poor throw because it's kind of like, because that's a Miami thing. But it's like a fast food. But it's kind of like casual fast, kind of like the like how to get Chipotle or something like that. But with Cuban food. And so you can have a good meal. And it's tasty, and it's great. And it's more than acceptable. And in many ways, it's really, really, really good. But if I get you fat in them, I get you fat, but depends on what you eat. But if you slow cook the same meal, have grandma make it for you. And she takes her time and all that. That's what shooting film is sometimes. So it's almost like a it's like a craft, you're being a craftsman in a sense. What's the artist and that's the word, you're being almost an artist in with creating images with film, and it is a very magical thing. And it's become much more affordable nowadays. than it used the only

Egon Stephan Jr. 42:51
thing I see is that there is a gap now because back when film was film, somebody would come into my shop and say, Can I intern? Or hey, can you teach me how to load mags or teach me something like that? It would be a common thing. Yeah, here's something go work on, we'll teach you right like that. Now there's nobody around that teaches that. And that's not something that even schools are teaching that and they're rental houses that still have film cameras that still even have all those options of knowing that you have to have 200 foot on 400 foot 1000 foot 1200 foot magazines, whether they're back loaded or handheld mags or lightweight mags or steadycam mags like all that information is only for the people that have done it. And they're getting older. I mean, I'm I'm getting up there in some years. I mean, I'm, I'm not a spring chicken anymore, but I don't see that anybody that's from the younger generation, unless they have some type of an avenue to learn that there's going to be a lost art there's going to be I mean, the more that somebody doesn't keep it in their place or have it available, it's going to be like a rare find. And you have to go up to the mountain and talk to the wizard and know how to do that.

Alex Ferrari 44:04
Well that's I think one of the reasons why you and I sat down and said like, you know, when we started putting the courses together, we both kind of came up with like, Hey, why don't we do a six Super 16 millimeter course because not a lot of people with excuse me, nobody. I can't still I still can't find anything online. There is no online course teaching, really teaching 16 Super 16 millimeter how to actually shoot it the all the knowledge of every every aspect of it from someone who has actually done it. And you're right, not even schools are teaching 16 as much anymore. I mean, you know, maybe New York Film Academy, I think may still teach us some 16 but they kind of just skip right over it and just jump over to the red or the Alexa or the black magic and they don't spend a lot of time on it. But it's something that needs to be taught. And that's why you and I kind of put that whole course together.

Egon Stephan Jr. 44:56
And Kodak if this felt that too. They they have been doing their own little workshops. Introduction to that, and they're there. Their events fill up a lot, because some of the people coming to them are union people and they're saying, Well I get a call saying, Are you available for these jobs? You say yes. And they said, Okay, are you do know that we're shooting this and they're super 16 or anamorphic or ar 35. So you're good with that, right? And no, like, I haven't worked with that. And they say, Oh, thank you, and they hang up and they go the next guy, right? There's thinking like, I need to learn that.

Alex Ferrari 45:29
Well, I'm a perfect example. Wes hbos Westworld at the monster shows

Egon Stephan Jr. 45:33
beautiful. I watch and it was like a maze. I was like, I was stunned. I was looking at that on my 80 inch screen TV go like, Whoa, I love the way this looks.

Alex Ferrari 45:40
Yeah, I mean, you got Westworld. You've got American horror stories still shot on awesome. Steve. got

Egon Stephan Jr. 45:47
super sick. No, no, no, no, no, no, no, no, no, no, no, but it's a good look, which was good. Yeah.

Alex Ferrari 45:53
But but but Walking Dead is shot on 16. There's a ton of television, specifically television, a lot of television. But also, I mean, some major, a lot of major motion picture Star Wars was shot on supersix. All the star wars are being shot now on on a super 16 on a 35 or super 35. And anything Christopher Nolan does a shot on 35 or if not IMAX. So film is not dead. I know a lot of people think it is but it's not. And it's still, you know, is it ever going to be the main thing anymore? No, it won't.

Egon Stephan Jr. 46:22
You know, it's technology is Yeah, you know, but it should

Alex Ferrari 46:25
be not something that dies. I think that's the big thing. I think it should be an option for filmmakers and storytellers and image makers, to have that filmmaking option and actually be a film put the film back in filmmaking, you know, which is something that people have forgotten, you know, we say film where we say, oh, we're gonna, I'm gonna go make that film. I'm like, No, you're gonna go make a digital product, you know, or I'm gonna, I'm a filmmaker, I'm like, No, you're not, you're an image maker, or you're a content creator, you're not a filmmaker, because you're not making things with film. So that's, that's that whole thing. So when you What can you talk about real quick, can you because I know we talked about 16 and super 16. Can you tell the audience what the difference between the two are?

Egon Stephan Jr. 47:04
Well, the day there was there was regular 16. And you had purse on both sides of the frame. And they needed to, they wanted to see if they can with put more image onto that film. And in order to do that, they said, Okay, if we got rid of one set of proofs, we could shift it over to the, to the, to the right, and we could actually make it so that we would have a 16 by nine or a 235 kind of feeling to it on on 16. And they, what they did is they actually figured out on the camera, how to take them out and flip it 180, that would bring you over just a little bit that you needed to take care of that. And then the Super 16 film was only perfect on one side. Same thing happened with the regular 35 and super 35. In order to do that they had to try to squeeze stuff, but they still maintain both first but they were able to do to adapt 180 degree mount on the cameras, that could shift you and also they would also do that on the bottom of the camera for the base plate to line up all the rods and the follow focuses and the matte box, everything had to be shifted over a little bit. But and it would give you it would give you more landscape more real estate to put your imagery on.

Alex Ferrari 48:18
Right and give you more of that 16 by nine look, which everybody is looking for. Because remember, the olden days, obviously was four by three. And that's what 16 was four by three.

Egon Stephan Jr. 48:27
Well, there's the olden, olden days, you even had, you know, to perfect retinoscope. That was all the spaghetti westerns. And a lot of the popular movies of our past was using that format. That was that was more than a 16 by nine you're looking, you're looking at an anamorphic image with spherical lenses, instead of being anamorphic lenses. Gotcha. Gotcha, gotcha. And then you'd optically change it when you project it.

Alex Ferrari 48:55
Now what would be the top three tips you would give somebody going on shooting film for the first time on location,

Egon Stephan Jr. 49:05
have somebody in your pocket that you can call for her if you get in trouble, do a lot of homework test take we would in my day, we would, you know take 100 foot or 200 feet of some film and we would test it we would test it with lights and latitude and in different things just like you would do now that I think the process of testing your tools or preparing them before you go out and use them has really become a relaxed I mean, normally you'd have like two weeks to prep a show and you would be doing you know days of different types of tests and stuff. And now sometimes you get two days and you don't fill all that in because there's not a there's not that that demand to actually put it through those, those riggers and the cameras are different than not film cameras anymore. So I would say that you'd want to have at least some hands on experience with it. Even if it an environment that is very calm and relaxed so that you can just mess up you know I would say also you have to have a light meter that's another thing that people don't don't realize is you know light meters still work today they measure light so and they're the sensors are doing it all automatically and that kind of thing but still if you're going to do that you need to have a concept of of light and how to create a look with shadow and not just you know, people think if I take a light and I put it over the camera and I bang it into something you're lit well if you're doing news footage you're lit yes but if you're trying to create an emotion to feel or something, the type of light the color of light, the unit of light, how you kind of place it and do it is the molding of the scene that you're doing and to to achieve that you need a meter so you would probably want to you know have some people at least that have been done it twice, once or twice to give you a little little a little help.

Alex Ferrari 50:59
Yeah, I was perfect example I was I was working on a project that was shot on Super 16 and the filmmaker found somebody who said that they can do it and they sent it to me and it was literally grain central like the grain was as big as boulders and and it was just shot horribly bad not not because it not because the lighting particularly was it was just the exposure wasn't right. And it was just super super super grainy. So they were like, Hey, you know, what can we do? I'm like, there's not a whole lot we can do, man, you mean these, these grains are literally the size of boulders. And that's the thing that people have to understand when they're shooting film, it is not nearly as forgiving as digital.

Egon Stephan Jr. 51:44
No, if that was why you you went to school and you you learn art, it was an art thing. It wasn't just Hey, I go out and I shoot, you know, concerts or, or you know, weddings and that kind of though we're really doing this as a as an art you're learning you're I mean, the things that I would read is always trade magazines or articles about the people that I admire, and I and I look up to that they're giving explanations on how they did something or calling them up and saying, Hey, I just watched what you did. How did you do this little scene because I'm amazed I can't figure it out and you talk to him about it. And you that's what you kind of did to improve on and people would actually say to you, hey, I want my Pepsi commercial to look like this scene of this movie from this particular team and you'd be like Hmm, okay, now you have to somehow not haven't been been on that last job. Create that look with the experience level that you have

Alex Ferrari 52:40
or try to find it in the American cinematographer. Were the DPS

Egon Stephan Jr. 52:46
issues and say, okay, where is it located? Oh, okay. They use the they use lightning strikes and they use

Alex Ferrari 52:53
Yeah, like I actually I studied the one from Kent Oh God, candy, who did seven and seven was such a kind of revolutionary way it was shot you know, with the whole silver bath and you know, and they just the darks went so dark and this is the time when digital was not around yet. And I just studied it that I just bought. I love collecting Stanley Kubrick's American cinematographers so I got the shining just just for fun just to see cuz I was one of the first times they use steadycam not the first time but one of the first times I use steadycam it was just it's just fun but yeah, that's how you would do it. But it can't film is can be forgiving. If you choose the right stock and light it the proper way. So like the vision stocks, those Kodak vision stocks which are basically what is left. Now is like an all vision stock if I'm not mistaken or is there another other kinds of Kodak stock now as well.

Egon Stephan Jr. 53:48
I believe that that's the the visions that are that are the vision to and stuff that that's where the best of having learned over all those years of working with film and latitudes that they've got to I mean they kind of bleed at that point. But there were the exotic stocks that that's why and stuff when we when when we would do our job we'd get a call. I mean it was especially a film job obviously we they were called because they knew you could pull that off they recall because they knew you had skills that you had skills more than they did and they watched you on the set they knew that you would have it and you're when you say like the the margin of error, it's huge but once you know how to do it, it's a piece of cake. It's actually believe it or not, and I i love the digital cameras these days, but me and a camera and a magazine in the battery. I could go anywhere in the world and do my thing with a very low impact of having to be reliant on cables how and batteries and power. I mean in the in my day a gnm battery a 1224 volt battery 1313 amp hour battery can last you all day,

Alex Ferrari 54:58
right? You're literally almost like running around with a camcorder but yeah but it film yeah

Egon Stephan Jr. 55:04
but so and most if you knew your film in New Year latitudes It was about actually picking the moment of the day if you didn't have lights to shoot I worked with many people from Europe and they do commercials and then when the sun got about new or like 11 almost noon we wouldn't shoot we would shoot for like three hours and we sit around in there drink wine and tell stories and the brand and and we'd be like what are we doing is like no it's a they go It is not good to shoot yet and we just say okay fine you know we'll just and then and then when it would be time to be like they would kick into action and everything would be great but you know, it's kind of like the the the impact or the the footprint should I say that you show up with a digital camera these days when you seen some of these cameras? You know you got a you got a Lexa with

Alex Ferrari 55:51
45,000 cables. Oh my god, people just turn the damn thing on.

Egon Stephan Jr. 55:57
Is there a camera in there somewhere because you just look and say it looks like alien with spaghetti stuff. And of course you've got little cables that go weird and little other bugs electronic bugs, which I know everybody has a computer and you know like to call them

Alex Ferrari 56:12
Gremlins Gremlins, Gremlins, Gremlins bugs. Yeah,

Egon Stephan Jr. 56:16
incompatibilities of things and you go Yeah, what why is that not playing right? I'm supposed to be at this frame rate and it's not listening or it's not why

Alex Ferrari 56:24
I don't have the latest firmware so it's not hooking up oh

Egon Stephan Jr. 56:28
my god it's like did you up this firmware Oh your three your three bills back That's the problem. It's like Ah,

Alex Ferrari 56:33
so this is this is a thing that you that's one of the big pluses you have to worry about when shooting Super 16 or shooting film is that film is film it's been film for the last 120 years in a row there is no firmware update for it

Egon Stephan Jr. 56:45
no no and that's what I mean too is like the conditions of being some were very hot and some were very cold or switching between them. Electronic devices don't like it and also I had different times where explosions or different types of pireaus or different types of percussion of things would from the explosion that electromagnetic whatever field of whatever is happening to up to speed image may the camera glitch and it doesn't stop doing something or it's like one Come on like they put they put film cameras up in space on the rockets and it didn't have a problem. And you know I we were we did the TV show Miami Vice. I was a first time actually I was pulling focus on my device. And I came out on one night and and the camera operator looked at me goes you haven't been doing this very long have you? And I said Look, I I said I work at see you know Sydney video tech and Bob up I go Yeah, you know it all? Well, but have you pulled focus on a Lamborghini coming out of nowhere down? I 95 at night, on 100 miles an hour? I said no. So he got Alright, I'm gonna, and we're on a 300 millimeter and I go, oh, can't be any more hard, wide open on the 300. So he says, Okay, I'm gonna give you a focus mark here, here and here. And the rest of it, it's up to you. And it was like this was now that moment that I felt I could do this, I could do this. And you know, was saying, okay, send the car in the wound, that thing comes my way. Oh, and I looked at my go, Did I get it? He goes, man, I'm not so sure. Okay, Tell, tell them do it again. We do it take two and they didn't want to do take three. And I felt not so good. And take two but you had to rely on your camera operator to say, Did I get it or they buzz it? And he goes, No, I think that when you got and we'd see the next day and dailies if it was right, right. But the way they see people pull focus these days, like, especially people just have their own camera. They're just looking off the monitor and then pulling focus off of that. And that was like a taboo, you never looked at the model. One you never had one until later on. And the other one was the old fashioned way of running a tape measure and then learning distances, and then just floating with it knowing your lenses. So the time that you have to look at a monitor and then react to pulling focus, you're always going to be behind, because you're never going to be right on the timing. That makes a move in a shot. And the whole the dolly grip and the and the operator and everybody that does this little dance to make a move when they all do it correctly. It's magic. When you don't you see things that are anomalies. And these days, you don't know they're not really learning that way. You know, a lot like a lot of operators. You know, I'm sure the new operators, when they see one of my gear heads, they think it's an alien. They don't know what it is, is like how do you do that? I can't tilt and turn and it's like, Yeah, you got to do this with your eyes closed. I mean that you couldn't get as an operator on any show if you can operate the wheels. And it would be like, you know, it'd be like that. That's every a camera, at least in my day. You had a gearhead, right, right, right. And they wouldn't give you the gear to head on second unit. You get an O'Conner hat or something but you you had a No, I mean you had wheels, and then if you did anything that was remote head, crane, something like that. It was wheels. Later on, they came with a joystick and if you've learned with the wheels, the joystick makes you look at step

Alex Ferrari 59:52
look like it's bad. It's step, step and step instead it's like you take steps you don't just jump like you don't just grab a camera and call yourself a dp you like you've got to build up to those things and same things with all aspects of film. Now let me ask you a quick question. What camera would you suggest if you're going to go shoot Super 16 today? We'll be right back after a word from our sponsor. And now back to the show.

Egon Stephan Jr. 1:00:23
Hmm, well, I the 416 that was the last of the three cameras that they made that was film related, was a beautiful combination of all that is that the ASR three is no, no, no, no, it's the it's, it's after the ASR. They made it they made another camera after the ASR. They made a newer version.

Alex Ferrari 1:00:44
But what's gonna be out there mostly though, yes, oh

Egon Stephan Jr. 1:00:47
no, you'll find more you'll find more 16 s Rs, I mean, the 16 s are they had different models, they had the ASR. 123 and then they had the high speed versions and then also the advanced, which was a brighter optical system with a with a nice, more 6050 5050 or 6040 pellicle split for the color video or integrated video. So that got better to see the video assist kept getting better and better and better. And the camera would be better features like a brighter optical system so you can see it better in low light and you're actually looking through an image that's flickering because you're seeing the shutter.

Alex Ferrari 1:01:28
Right? As far as as far as wood, because I remember shooting star three in college and that's si toos were the workhorses. I mean there's so many srts out there and that's a perfectly fine camera and then the ASR threes as well are a ton of them out there but but you could but those are the kind of the workhorses right like that's kind of

Egon Stephan Jr. 1:01:47
if I was gonna say one camera to use if I had to get rid of all of my film cameras and say, What am I going to keep I probably keep it SCR three advanced high speed, decide have the ability to go high speed, low speed shutter changes, and it's a brighter system, but you know it, I'm nitpicking because that compared to NSR, to you know that over the generations, you learned on the models that were there, their strengths and weaknesses, if you could still get past some of the weaknesses and say, you know, the viewfinder doesn't look as crisp and the edges a little bit soft, but I still know through what I'm getting, it's fine. It's a fine camera. You know what I mean? It's like I've, I have almost every film camera that has been made. I mean,

Alex Ferrari 1:02:32
yes. Oh, which I which brings me which brings me You have to interrupt you, you have to tell the story of the Citizen Kane camera, to really, because it was such an awesome store when you told me real quick, if you don't want to tell I'll tell it really quickly.

Egon Stephan Jr. 1:02:48
Okay, okay. Jimmy Carter had the camera that shot Citizen Kane and was going to donate it to the ASC museum and but not too later and gave it to my father. And for many, many, many years, it said in his office, which was your

Alex Ferrari 1:03:03
office, which is your office and I've been there many times I'm like, hey, that's a pretty cool camera but you never once told me it was the one that shots it isn't freaking game.

Egon Stephan Jr. 1:03:09
And and then there was a there was a there's a poster that had Orson Welles on it that that had him, you know, like in glass frame, big, big picture of Orson on it. So then a later year, my father passes away, and I take over the company, and, you know, time goes on. And Jimmy says, you know, what can you can can we like, set, get that camera? And you know, what, what do you think about donate to the AC museum? I was like, Sure, okay, well, you know, I haven't moved it. Even since the day my father died, it's been in the same position for, I don't know, 20 years, something like that. And so I go to pack it up and try to pack it up. And as I'm there at night by myself, and I was like, Wow, it's really sad to see this go because I kind of got used to it, seeing it every day. And when I was a kid, so I sort of put it back in my case, and as I'm on the floor, like kneeling down, I see stars, something hits me over the head, and I looked down and I'm bleeding. And there's glass everywhere. And I'm like, What the hell and I look up and I go, Orson had come off the wall, and hit me straight on the head, cut my nose, up my face, glass everywhere, cut my hand, and I said, Dude, are you mad that I'm getting rid of this? Or did I just disrupt some little pot of energy that decided to go and spaz out and you know, have that happen that aye? Aye. Aye aye I cleaned up my blood and then of course I told my staff and they say look what happened here? But I think if you wanted to go see it's over the ice right now.

Alex Ferrari 1:04:38
That's That's fine.

Egon Stephan Jr. 1:04:41
And I still have the poster. I never put glass in it again because I don't want him to hit me again.

Alex Ferrari 1:04:45
Okay, fair enough. Fair enough. Maybe

Egon Stephan Jr. 1:04:46
he was bad. I don't know Orson rolled over and got pissed.

Alex Ferrari 1:04:49
So what um, if you had one piece of advice, you can give any filmmaker starting out in the business world, what would it be?

Egon Stephan Jr. 1:04:56
They gotta love what you do and you got to have passion for it. You got to want You want to up your, your game up, you're, I mean, everybody's going to do something, but do it in a unique way that is inherent to you and then make it just grow. As you get more time in the seat in the saddle, your experience will grow. And too many times I see that a lot of the younger generation they want to fast and cheap. But then it mostly isn't good. And it comes off as being arrogant for the Masters that have spent their life trying to learn something and try to do like you. Like, like somebody who doesn't go to college is somebody who does and they want to tell him, you know my ways the best way it's like, Yeah, I don't want to hear that. It's like you that you have to put in your time one way or another and to give a little respect to where it's come to now because it's gotten so easy from the backs of people that had did it way before you and we're always experimenting is pushing the the envelopes, and nobody knows everything. Like I always say, I go out there and a lot of times I work on jobs and nothing really surprises me. And then there's other times it's like, Hey, I learned something even today. And that's that I love because if you keep learning, you don't become a jaded dinosaur. And at least you can you can keep moving forward.

Alex Ferrari 1:06:09
It was funny too because anytime we've worked together I know you've learned a few things from me on posts you're like Oh, so that's what you could do in post. Yeah, and I've learned and I've learned a ton from you on set without question well

Egon Stephan Jr. 1:06:21
if I the things that you could learn in post then even to this day, what you can learn in post gives you that confidence when you're on set is saying Do I need to spend 15 minutes flagging off that light or can I just wipe it away? And if I can wipe it away then I'm not going to worry about it or exactly or if I'm going to say is that going to really be dark or is that going to be oh I have no I'm going to crush it down a stop and a half so and I know it's going to be fine because I did it before with so so you your confidence level is super good with that mode because you you know what you can get away with certain things you can't get it if it's out of focus there's no fix it in post

Alex Ferrari 1:07:00
I hey I'm gonna disagree with you slightly because if it really saw it saw you don't hey thank you soft you can fix it if it's soft because

Egon Stephan Jr. 1:07:14
it'll have to show me that because I well because because because specifically

Alex Ferrari 1:07:17
because I learned this on Meg ago I've learned so much shooting being the photographer make I refuse to call myself a cinematographer, a director of photography but I since I photographed it I learned a ton and you know since there was basically only three people on the crew and I was running one of the cameras there was no assistant camera you were your own assistant camera so sometimes you know things happen you know actors move and things got a little soft. So I actually took it into Vinci and there's a sharpen tool, which I was never a big fan of because it never really looked right but if you throw a sharp in and then you throw another thing on and then you do clean this up here and you do this there all of a sudden you're like holy crap, it's in focus. But it has to be soft it can't be out of focus it can't it has to be slow yeah okay so you mean like if it's completely out of focus you're you're done but if you're slightly soft where you can actually see it soft I look at their eyes and their eyes are a little soft I just go I just tweak okay just a little

Egon Stephan Jr. 1:08:17
tweak but but

Alex Ferrari 1:08:17
what I'm saying out of focus is out of focus I mean there's no let's say

Egon Stephan Jr. 1:08:21
that I was doing a food thing last month and you know you're at 300 frames a second at a five six with a 25 millimeter lens of macro with food falling when it's not sharp no

Alex Ferrari 1:08:38
no no no that's a whole lot it's soft for a long

Egon Stephan Jr. 1:08:40
time as you're watching it at 24 It's like going oh my god

Alex Ferrari 1:08:46
I would still like give it if you gave me that footage I could see what I could do it's believe me I couldn't hear Magic

Egon Stephan Jr. 1:08:52
Man I can I can pull you can pull things that I don't even know if I

Alex Ferrari 1:08:56
need to see I can't wait for you to see me because I want you to see it and just go oh okay cuz I had a couple of my buddies who are ASC cinematographers watch it and they're like, it looks good. He goes I mean hire us next time obviously but it doesn't look I mean it looks fine you know it's no

Egon Stephan Jr. 1:09:10
but if you hire look the way you pulled this off you were what 10 hats and 15 or 20 at least okay 2050 hats. Yeah, you still you still had the the well with all to keep it intimate have to the more the more people that you bring in like I've worked on jobs that are like 500 people it's insane. Like you're breaking intervals of legend 200 people at a time and it's it's an army it's a city and it doesn't have the same intimacy is if it's just you and three people. You can get more more performance out you also can if you're not, if you're not a tyrant, you can actually get people to love you and follow you into that scary place and trust you as a director to release their their their Best soft emotional aside to capture on on frames and you can do that i mean that that not having an army of people sometimes works for you It makes you a little bit tired and you need a week to recover but I wouldn't say do it on every job but I do think that there is something good about doing especially if you're taking like fashion stuff the more people and let's say somebody is half naked they're dancing around and doing something like that you put in a whole army there it makes them feel uncomfortable you have like two people and just say look trust me I'm going to make you look good and you know you have the choice of how to how far to go and you get a better performance I think

Alex Ferrari 1:10:36
oh my my lead actress Jill she's like I'm never shooting anything without you again because you made me look amazing what am i do i did call her the hell out of it. But anyway, we won't get on that. So real quick my friend the last two questions I always ask all of my guests are the toughest one so prepare yourself Oh boy. What is the lesson that took you the longest to learn whether in life or in the film industry

Egon Stephan Jr. 1:11:04
Ah, the lesson I you don't know everything even though you might feel it, you don't know it and some of the choices that you make many years later can come back to reward you or come back to haunt you.

Alex Ferrari 1:11:29
That's so true.

Egon Stephan Jr. 1:11:31
I think that if I tried to keep thinking that look I'm lucky to have a job where we're doing make believe we're really selling mirrors of the land of the blind we're doing we're doing advertising of products that are better looking than the actual product itself. We're getting consumerism to buy things or go and and follow direct is because they emotionally get brought on to to a place that they love their films and you're you're doing it you're giving somebody in the in the way this world can be so ugly and horrible and distressful, you can have a moment of two hours to watch a movie and feel good about yourself so you can touch people, you know, unilaterally whether whatever nationality you are, through this medium, and that it's not brain surgery. So it should be something that you enjoy doing and you should be something that you don't beat into people like you're building a pyramid that you that you do it in a creative way and then you're proud of it. And you might actually feel good that you were there like those magical moments that changes people's careers that you can say and look next to the person and say I was there with you that night. I was I was a part of that. And I I experienced that moment and I knew this was going to be a turning point and that's that's a neat thing because people to do what they love that pays their bills and also fulfills their spirit. It's tough to find that calling and if this is going to be the one which itemize saying it is because a lot of sucky parts about a completely that I I you know, I when I got fired off that job, I didn't leave my my apartment for two weeks thinking I just never want to be in public again, because I was so hurt by it. But you know, it has some terrible lows. And then and then if you can sort of ride that out and remember your place that you don't know everything, and there's somebody that's going to know or do something a little bit better embrace it, and just kind of be open to it and receptive to it and learn I think and learn I think really it's about learning whether I'm 50 or 20 as long as I keep learning it keeps me excited. If it's if it's if I don't want to learn and it becomes boring. I gotta do something else.

Alex Ferrari 1:13:48
Now what are your three favorite films of all time? Blade Runner, excellent.

Egon Stephan Jr. 1:13:55
Dom Domino.

Alex Ferrari 1:13:56
I love Domino. That's it. That's the first time it's been on the show. Good. It's a good Oh, really? Yeah, no one else is called Domino out that's a Tony Scott film. I mean, so brilliantly shot pretty well. The

Egon Stephan Jr. 1:14:07
ending in that is, is you're so committed to that kind of a style that you've got the whole team backing you you get to turn to stumble upon greatness. Isn't that crazy?

Alex Ferrari 1:14:21
It's Tony Scott, Tony Scott. Man, he revolutionized the action movie. It's no question about

Egon Stephan Jr. 1:14:25
well, actually and then of course they said Blade Runner. So that's, that's that's

Alex Ferrari 1:14:30
really who also revolutionized and whoever's listening to this podcast right now has not seen Blade Runner. You need to stop listening right now and go stream it rented by it. Whatever. You won't be sorry. And what's it What's your third one, sir?

Egon Stephan Jr. 1:14:45
And it still holds up. I'm not so sure about Blade Runner two that I heard is I'm gonna I'm gonna keep open. Yeah. I mean, he is going to be one that you probably I mean like I could go on by telling you films like Fellini's eight and a half Seven Samurai and and all these types of things but something like that I could go and grab two wood that I can see over and over again because I don't know it seemed like it's more old school would probably be Excalibur

Alex Ferrari 1:15:20
oh wow yeah I love Excalibur because I

Egon Stephan Jr. 1:15:23
like Mormons I like I like the way it looked I mean he didn't have all the visual and special effects you had to do in practically it had more of a story about King Arthur it had real actors even though they did every scene yelling yeah but I didn't know I could I could watch it over and over again or Dune for instance as another one I love just the way the because I mean there's these days Give me something that happened recently a movie line that you can remember

Alex Ferrari 1:15:52
off top of my head I can't remember anything right now.

Egon Stephan Jr. 1:15:54
Exactly. But you can remember movie lines from Breakfast Club you can remember movie lines from from Arnold's movies you can remember movie lines from from Talladega Nights are certain things that are like you know like they just stick with a stick with you Ghostbusters the original you have you know there's so many whenever line or something in a movie that sticks with you even when like Blade Runner not an easy thing to meet your maker you know it's kind of like you know, this these are I don't find that commonly now with certain things you say a line and I get people looking at me think I'm just talking to myself like a crazy man. But it really has a reference in the homage to a certain film.

Alex Ferrari 1:16:32
Now where can people find you? Online sir?

Egon Stephan Jr. 1:16:37
Let's say you can check me on on Facebook under Sydney video tech or Egon Stephen Jr. Instagram snapchat

Alex Ferrari 1:16:48
your website your websites actually

Egon Stephan Jr. 1:16:52
yeah www cinemedia tech comm we're going to update that it's it needs a new facelift but it's still the same people we're still the we're still the only rental house one of the very very few that are still around from the original family from 1968 so the name and the people on the second generation and hopefully at some point one of my kids wants to do this too and I can I can have them take over my little part but we've been trying to be a stable place in Miami Florida for a very long time and when you look at the whole industry in itself many companies were bought and sold and still kept the same name but not have the same people that are backing behind it and I'm still one of the very few independently owned that still maintained like it was in the old days we have lights that are from 40 years old that still work we would have like interesting cameras from way back even hand crane cameras that some are movie Ola that people don't even know how to thread up or you know some things that by saying this today's technology you can still use older lenses on newer cameras and you can still use older lights on on newer scenes it doesn't light is a light

Alex Ferrari 1:18:06
It just allow the lens and a lens is a lens

Egon Stephan Jr. 1:18:09
Right so you know it's it's one of those things that I I feel more than just that I'm a camera man or that I'm a teacher or a mentor for a lot of people it's like I also feel obligated that I'm I'm like a storehouse of knowledge for you know this medium and I am always wanting to pass it on to anybody else and still try to offer the tools the filmmakers that I was offered

Alex Ferrari 1:18:31
Man thank you so much Egon for being on the show and thank you for being a part of our our little course that we put together for 16 millimeter Super 16 millimeter and then we have a couple other courses coming up. Aimed lens masterclass which literally Egon opened up the vault and we looked at every frickin lens on the planet and shot with it and it's obscene and we also have another one with filters just the magic of what filters can do as well coming up in the next few months. But right now we're gonna we're releasing the Super 16 definitive Super 16 masterclass and I will give you all that information in the show notes guys but Egon brother thank you as

Egon Stephan Jr. 1:19:13
Hey Alex the best man I've always said that you're you're one of a kind and I'm so happy to be your friend and so happy to be a part of this and you've you've helped me over the years and I think this is a fantastic thing you're doing and keep it going buddy.

Alex Ferrari 1:19:27
Thank you brother thanks for being the show. And I hope you guys enjoy that episode with with Egon a little talk and you know again film is not dead guys. It's not as much as people like to say it's completely gone. It's quietly working in the background and things that you thought that are not being shot on film are being shot on film. So don't think that you can't shoot film because it's way way too expensive or way out of your you know price Li You know league or that you need you know insane amounts of people to do it. You know it is more complicated than grabbing your iPhone and Shooting, but the results will be worth the extra time and money that you will need to shoot it. But it's still very affordable considering when you start doing the math. So as promised guys, if you guys want to take this course, which will be growing, I'm going to be adding a few more things to it in the coming months. So just head over to indie film hustle.com forward slash, super 16 that's indie film hustle.com forward slash Super 16. And though not the word, the numbers are the word super, and the number 16. So indie film hustle.com forward slash Super 16. And I'm going to be giving you 50 bucks off the cost of the course this is a really special course guys, it's it's a long course it has a lot of information on it. If you're serious about shooting a super 16 or shooting film or interested in that knowledge. This is definitely the course for you. And also included in the course are a ton of downloadable forms, reports, things like that, that you can't get anywhere else. And that's included in the course so you can download all this stuff and get things ready film report shot lists, all this kind of stuff that you will need to deal with film labs and so on. So that's all included in the course as well. And we'll be adding more stuff to it in the coming weeks. There's a lens masterclass that we're working on that there's we put the Super 16 one in the course and it's one of the free lessons that we put up on YouTube and it'll be in the show notes. But we're also creating a lens masterclass which literally and I'm not joking you takes every single lens known to man and we put it up on a on a on a kit on a red and we shoot it and we show you what the differences are. And we explain it and where they came from and how to use them what kind of mounts there it's an insane course and we're going to be including parts of that in this course, but also be adding that as another full masterclass coming in the next few months as soon as I have a moment to breathe, to put it all together. So thank you again As always guys and please head over to filmmaking podcast calm and leave us an honest review on the show. It really helps us out a lot. And don't forget this is mag COMM And check out the trailer for my latest in first feature film. This is Meg I'd love to hear what you guys have to say about it. drop me a line drop me an email, drop me a message on Facebook or on Twitter and or post it on Facebook and just let me know what you guys think. I'm really really excited about it. I'm so happy that I was able to do it. And there is more stuff coming on indie film syndicate. So don't forget over so guys to head over to indie film syndicate comm and join the gang of learning all the stuff that we have in indie film syndicate, and I will be adding new courses this month to the indie film syndicate are November excuse me we've already added for October but we will be adding new courses in November as well as new lessons in the independent filmmaking masterclass which helps you go through the entire process. I went through creating this is Meg on a, let's say under $25 million budget. So guys, thank you again so much. Keep the hustle going. Keep that dream alive. And I'll talk to you soon.

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IFH 103: How a Camera and Hustle Created a $30 Million Empire with Joel Holland

Get ready to be inspired. I want to bring this week’s guest onto the show for a while now. Joel Holland is the founder and CEO of VideoBlocks, the first subscription-based provider of stock video and audio, with over 100,000 customers in the television and video production industry, from NBC to MTV to prosumers and hobbyists looking to enhance their video projects and productions. There are a lot of indie filmmakers can learn from Joel.

In 2013, VideoBlocks was ranked the 32nd fastest-growing technology company in the US/Canada, and the 2nd fastest growing technology company in the DC region by Deloitte for the Fast500, for achieving 7,000% revenue growth over the past 5 years.

videoblocks, Joel Holland, stock footage, filmmaking, indie film, cinematography

Photo Credit: VideoBlocks.com

In 2012, VideoBlocks was named the #4 Fastest-Growing Media Company by Inc. Magazine and made the prestigious Inc. 500 list.

For his work with VideoBlocks, Joel has been named one of the “Top 25 Entrepreneurs Under 25” by BusinessWeek Magazine, “Young Entrepreneur of the Year” by the United States Small Business Administration, and “Entrepreneur of the Year” for the Greater Washington DC Region by Ernst & Young.

In 2013, Joel was recognized on the Inc. “30 Under 30” list: He is the definition of the word “Hustle.” Sit back and enjoy my conversation with Joel Holland.

Right-click here to download the MP3

Alex Ferrari 1:26
So guys, really, if you want to be inspired, sit back and relax and get ready to take some notes and enjoy my interview with Joel Holland. Guys. I like to welcome to the show, Joe Holland. How you doing, man?

Joel Holland 3:26
I'm doing well Alex, thanks for having me on.

Alex Ferrari 3:28
Oh, thank you, man. So listen, after doing my research on you, Joel, I found that you are the definition of the word hustle. There's no I mean, I thought I hustled but you You definitely if you are a hustler, and in the best term best use of that term.

Joel Holland 3:46
I've no, I appreciate that. And no, I take that as a definitely as a compliment. I think we've all heard the you know, heard the different axioms, but I think there's just no like an idea only gets you so far. The hustle is is what kind of gets you over the finish line. So I appreciate that.

Alex Ferrari 4:03
Yeah, I mean, honestly, ideas are, are are almost worthless. Sometimes unless you put there they are worthless unless you put also behind it. Totally, because all of us have ideas. I mean, and for me, specifically, we all have I want to be I want to make a movie, or I'm gonna write a song or I'm gonna write a book, but unless you actually start putting that also behind it. It's absolutely useless. Yep. 100% So please, let's first off and tell me Can you please tell me the story about how you interviewed Arnold Schwarzenegger while you were in school?

Joel Holland 4:32
Yeah, definitely. Yeah. So that was so that was years ago when I was in high school. And you know, it basically I was a sophomore in high school, trying to figure out what I was going to do with my life. And I was kind of mesmerized by the world of business and journalism and Hollywood. And you know, there's just so many interesting career paths. I couldn't decide what I wanted to do. And when I went to the career office, there descriptions and answers were just really textbook boring. And so I decided, you know, what better way to find out, you know what I want to do than to go ask the people that are top of their career, right top of the path and in any given industry. And so I approached a local nonprofit in the DC area that did video production. And I said, hey, look, I have this idea. I want to go out on an interview very interesting people and get their advice for teens who are preparing for college and internships in life. And, you know, and their answer was, look, you seem super ambitious. But you have no connections, no contacts. So if you can somehow pull together a list of people who are willing to sit down and be interviewed, then we'll be willing to give you a camera crew and a little budget. Wow. And yeah, so Exactly. So that was exciting. But then, you know, so right. So there was the idea, right? The idea was go interview fascinating people. Now the hustle part, was probably the most important. And I think part of the reason I had so much giddy up and go is that I was young and super naive. So to me, like, why wouldn't you be able to reach out to a person like Arnold Schwarzenegger and try to have them sit down with you to talk, right, like, I think most logical people would say, well, because they're super busy. And they're in another world. And like 7 billion other people want to talk to them. But I was just naive. And so I just started reaching out to interesting people and basically, begging, you know, bartering and you know, pleading to get them to sit down and do these interviews, and manage to get a good list of individuals. For our first base, I built like a New York City trip. And it was going to be David neelum, and the founder of JetBlue. A two sir Rubenstein, who started 17 magazine, a couple of guys who were running the American Stock Exchange. So and then the end of the last one, the biggest one was steve forbes. And that was someone who had just literally written to the like, editor at Forbes magazine.com, just over and over again to email address. And after like, months and months, I think wore them down are like, dude, kid, just leave us alone. Fine, like, he will sit down with you. But please, for the love of God, leave us alone. And so and so luckily, you know, the production company, this group called kids online, said, Alright, let's do this. And we went to New York, we shot these interviews, and it became part of an ongoing series that we called streaming futures. And that, over time, we ended up doing 150 interviews with really interesting people. And I the coup de gras was probably Arnold Schwarzenegger. And as a good segue, that interview with Arnold was also the real kind of kick in the pants to start, what is now videoblocks

Alex Ferrari 7:51
Yeah, I want to know how did that one interview kind of change the course of your entire life?

Joel Holland 7:56
Totally. So basically, when like this, you know, we It took months, like probably four or five months to get Arnold Schwarzenegger to actually agree to sit down to do an interview. And we flew out to Los Angeles, we had our crew, we interviewed him, I was like, a 20 minute to person, you know, to camera interview. his advice was fascinating, right? Because here's a guy who came from Austria with nothing, not a penny in his pocket. It became a bodybuilding champion actor, and he's about to become governor, right? Like what a trifecta. So great interview, great advice. We then went back to Virginia, and I'm editing this thing together. And I have this like, unfortunate realization. Oh, no, this is like, this is boring as shit. Not and not because of the advice, but because of the production value. Basically, it was I was I always say this, but it was Charlie Rose, for, you know, intended for a teenage audience, which is not a good connection, or maybe not

Alex Ferrari 8:50
Really, yeah, not the hippest of connections you can make

Joel Holland 8:54
Totally so total mismatch. So Good, good. Good advice, really, like dry, boring to watch, because it's just me and Arnold talking. And so I started looking at Discovery Channel to try to figure out how these guys were taking relatively mundane topics, educational topics, and making them super interesting to watch. And what I learned was, it was all about the way they edited this stuff together. It was fast cuts, right? The camera was changing every two to three seconds. There was music there were there were like interstitials transitions, there were effects. And there was a ton of stock media. So if you know they're talking, if someone's talking, a lot of times, they might give you two seconds to that person's talking head and then cut to you know, an aerial shot from a helicopter of what they're describing. So I saw that and I said, Dude, I need to do this for this Arnold Schwarzenegger interview. I need an aerial shot of the Hollywood sign, right like the Hollywood sign from a helicopter nice and smooth, right as we're opening this thing, I need some music. I need you know, to make this thing pop. And what I came to find out Was stock media at the time. And this is 2003 was not a thing. I mean, there was like there are two companies like seen an image source and maybe you know some other big agencies but you had to pay 1000s and 1000s of dollars. It's obscene.

Alex Ferrari 10:15
I remember I remember looking for that in the 90s looking for stock footage for commercials and stuff. And it was like, Oh my god, it was so freakin cost prohibitive, like one shot. And then there was the rights thing. Yeah, every like, oh, if you're gonna do it for this, it's this much if you can do it for this is this much if you do that, I'm like, Jesus, man. It was so ridiculous, saying well, exactly.

Joel Holland 10:35
And so there it is, like that was I was confronted with the ridiculousness of cost and licensing, you had to pay by the second you had to pay for like different if it was us distribution versus international distribution. So whether you wanted internet rights or television rights, it was it was crazy. And so look, I think this goes back to me being young and naive. But to me, I was like, there's an opportunity here to create stock footage, and sell it at a price point that's inexpensive enough, that hobbyist enthusiast and documentarians can afford it. Basically, people like me, and I'm like, why is nobody doing this? And so the fight instead of like, thinking, oh, maybe nobody's doing it for a reason. I said, Hey, this is looks like an opportunity. And I took a year off between high school and college, bought some equipment and started shooting. And that was kind of how I tested my theory.

Alex Ferrari 11:29
Very, very, Yeah, I was gonna ask you, well, I have a bunch of questions about how you took off, because I know there's a deeper question there. But one thing that came to mind too about, about being ignorant and not being naive, but I was I was watching an interview with Orson Welles. And when he because he was 23, when he made Citizen Kane, and they asked him how were you so brave when you did all these things? and innovative? He's like, No, no, I was I was ignorant.

Joel Holland 11:55
Yes, exactly. ignorance. I didn't know any better. The ignorance

Alex Ferrari 12:00
is the best form of bravery is your best form of, of any of that kind of stuff, because you just don't know any better.

Joel Holland 12:06
So percent, which is why I always think it's like, the younger you can start your entrepreneurial path, right, right. Or any path like the younger you start your path of being a filmmaker, or a documentarian, like young is good, because you haven't had time to become jaded. Time to start overthinking things.

Alex Ferrari 12:24
For me, it's been the opposite. Like I started young, then I got jaded. And then now I'm back to my mentality of being young. Yeah, I love it. Because you have to it's true. It's true. And like, if you would tell me like right now, if you go, Alex, can you get Arnold Schwarzenegger on your podcast? I'd be like, Oh, man, you know, everything. You just said, like, God, everybody wants him, how am I going to get him? all this kind of stuff. But you were, you had youth in ignorance on your side,

Joel Holland 12:52
Using ignorance and hustles, and hustle, and hustle. But you also you know, it's funny, you realize that everything in life is a two way street and kind of everything in life revolves around incentive. And so at first, when I was trying to get someone like Arnold Schwarzenegger, I was thinking too much mee mee mee like, I want him to be on my show, because it'll be good for me. Well, that doesn't work when you reach out, because how does it benefit him? Right? And so what I realized was, Well, a lot of these, you know, people have, you know, these high level individuals have passion projects that they're really passionate about. And for him, it was Arnold's all stars. So he was working with kids. And so I started going through his nonprofit, and saying, hey, like, this is the connection, you're gonna help us, but we're also going to help you because this will be beneficial for our owns all stars, and we'll do you know, and that, you know, that's the the advice that I think is pretty much blanket for anything you do in life is find the incentive for the other person, right? And make sure it's a two way street. And then when those things, you know, when those streets align, boom, yeah, I

Alex Ferrari 14:01
think that's a big mistake. A lot of entrepreneurs, filmmakers, and people in general, they always just like, Oh, I'm going to get this person and I'm going to interview this person, or I want 15 minutes with this person or an hour like, like, well, what is that person? What is it and what's in it for that person other than depth and being very nice. There has to be a two way street, and there has to be a value, you have to provide value to them. 100% without before you even attempt to go after someone of that statute. Now, again, from my research that I've seen, you know, you weren't just a hustler. Early on you were a hustler really early on. When you were making 20 bucks a day selling golf balls at the age of 10. Yeah, yeah, that's right. And then you moved up to selling on ebay at 12. And you were making almost what, $20,000 a year selling on eBay. For a 12 year old that's like a million dollars.

Joel Holland 14:53
Yeah, yeah. It is. It was it was very real money. And I was I was somehow good about saving it. And so I would I would every month, my goal is to send $2,000 to an investment advisor I had and so I tried to save money every month.

Alex Ferrari 15:12
That's my advisor at 12. Yeah, that's Yeah, amazing.

Joel Holland 15:16
So great. But it'd be you know, so I think that where all that comes from is, from a young age, I just love selling like, so the art of the hustle, the art of selling something, is, to me a huge rush. And it's a rush that I still get today. And because we think about a transaction, like if you sell something, it goes back to what we were just talking about, you're finding something that someone needs to, you're finding something that, you know, it's they have an incentive to buy it, and then a reason to give you money. And obviously, you enjoy getting the money. And so I loved selling things because I felt like a I was providing something valuable, because people were willing to pay for it. And then be everybody was better off, like the buyer got our product they wanted and I got money. And so I became obsessed with that. I mean, I think sales, just the art of selling is just a very, very exciting thing. And I can kind of the core of any good business, of course,

Alex Ferrari 16:10
right? And I'll tell you what, when I first sold my first short film when I was, you know, literally packing them myself and labeling them and sending them out. When I first released it and hearing those Pay Pal dings. Oh my goodness, I'll never forget that I did a launch sequence without without me knowing I did a launch sequence. Like I had no idea I was doing. I did a six month launch sequence for this movie. I had no idea what I was doing. It was just instinctual. And when I finally released the DVD, all I hear was thing, thing, thing, thing, thing, thing, thing, thing thing. I'll never forget that sound if it's like the greatest feeling ever. And this

Joel Holland 16:45
validates validation, right? Yes, total validation for the film you created, right? And then

Alex Ferrari 16:49
the then then comes the horrible part, like, oh, man, we got to pack these, we have to ship? How are we going to mail them? We didn't have like, there was no mail printing or anything like that we had to stamp each one. We must have like 150 sales in the first day. And which was huge for a short film. Of course. And and I'm like with handwriting the rats, it's it was just madness. It was madness. But anyway.

Joel Holland 17:13
But there was and those are the good problems, right? Like, yeah, that, you know,

Alex Ferrari 17:16
I guess, too many, too many.

Joel Holland 17:19
I know the feeling that feeling your scribing is just magical.

Alex Ferrari 17:22
Oh, it's absolutely wonderful. And I've been preaching to my listeners, you know that our filmmakers today that they have to become entrepreneurs, in order to make a kind of like in the indie film world, would you agree on that?

Joel Holland 17:35
I would, because I think it goes back to what we opened with which is, you know, a good idea is only as good as the hustle that goes with and so a good film, you can make the greatest documentary. But unless you know how to get out there and get in front of people, which will be the entrepreneurial part, then it's never gonna go anywhere. And I bet you there's so many amazing documentaries that are sitting on shelves, because the hustle part didn't ever got added to the equation. And and by the same token, there are a ton of documentaries that have gone mainstream that are kind of not that great, right? Because it is such a good job selling them.

Alex Ferrari 18:09
Right. And I think that and that's, I think a analogy for not only the bizarre, but you know, the business of filmmaking, but as well as any place because there's some people that you're like, how did that guy get that promotion? How is that guy making, you know, 100 million dollar movies? He's not that good. You know, like, how did he get to where there's so many other talented people I'm like, well, they're they hustled, they sold themselves, they did things that they were willing to do things that you might have not been able to willing to do as far as the hustle part is concerned. And that's such a key component to I think every aspect in life. But I think specifically in in the film business now. Can you tell me a little bit about the whole, the whole journey of how you started, go shoot, go out and shoot and did all that through? I think it was through high school correct when you started shooting your stock footage and trying to create your company.

Joel Holland 18:57
Yes, exactly. Right. So it was basically towards the end of high school where we had this realization or I had this realization that there needs to be an NFL an affordable source of stock media for people like me, documentarians independence, and I graduated in 2003. And and I was accepted to go to college, up in Boston to a school called Babson and I contacted Babson, I said hey, I'd really like to defer for a year take a year off and try to start this business. Is that okay? And luckily it's it's purely an entrepreneurial business school so they were very understanding and they said, Sure, do your thing. We'll see you in a year. And so I took that year and I said this is gonna be one year where I try to validate whether or not there really is a need for this. And I bought a IML my first camera is a Canon GL two. Oh, no, yeah. Beautiful, beautiful three chip camera. cost me like $2,000

Alex Ferrari 19:55
is that before or after the DVS 100 before that was Before the DB x Yeah, because so you were still shooting 30 frames, you weren't shooting 24 frames yet? That's

Joel Holland 20:04
right. It was it was 30 frames. And this was SD. I mean, this is like it was shooting on mini DV tapes. Yeah, exactly. Yeah. And like, I think capture it. And I appraise it a bit, too, you know, to look really sharp, distributed photo, JPEG, and no one was the wiser, like it just looked like it was, it looked the same as a Canon XL one. And what I realized was the shots the way you compose a shot and this obviously, you know, this was the film but the way you compose the shot is much more important the equipment you use, and and so I started traveling with this camera, I had, you know, a nice little carbon fiber tripod, a backpack with all my batteries and gear, and I just hit the road. And I took, I took that year and I traveled to like 33 US cities, I decided that they I would start by hitting us cities, and trying to shoot them in a way that would be useful for an editor. So skylines all the different sites, daytime, nighttime, and, and I started Hawking it on eBay, right to start getting the initial sales, try to figure out what to call it.

Alex Ferrari 21:08
So so hold on for a second. So you actually went out and just shot a whole bunch of footage. Very, very organized, obviously structured, you know, like, you know, the the great cities of Boston and New York and all that kind of stuff. I'm assuming you would go on eBay. And then you would just I guess you created a company name at that point, like an eBay store at that point to do that.

Joel Holland 21:28
Yeah, so so I already had, so I had been selling on ebay for a long time, right? Because I it's, you know that when I was doing that $20,000 a year in sales as a 12 year old that was I was selling software. And so my eBay handle was hobby auctions. And I had, you know, I had like 2000 feedback, a shooting star, and all that good stuff. So when I started, I basically I shot washington dc first, because that was my backyard. So I shot Washington DC, I put it on eBay, and I created multiple listings to try to figure out how much to charge and what to call it. And so some of them were like Washington, DC B roll Washington, DC stock footage, Washington, DC stock video is between those three terms, I couldn't figure out what would be best. And sales started coming in from wedding videographers, that was actually the first buyers were wedding videographers. And that was cool. And that was you know, emboldening and all that. So I took the money from those initial sales, and I bought a plane ticket to Seattle, that was the first place I'd never been to Seattle before, flew out to Seattle had enough money to stay in the Best Western right beside the Space Needle for like, two nights. And I'd go out during the day and start the crack of dawn and shoot your walk the whole city, shoot, shoot, shoot, shoot, shoot, go back to my hotel room at night, and start editing, put it up on eBay to start selling. So by time I'd be back home, I could actually ship it. And, and that and that kind of progression, you know, I would basically take sales, buy a ticket, go to the next place. Eventually, I launched a name for it. And I called it footage firm. I liked I liked the Hey, I like I liked the alliteration and describe what we did. And then I built a website. And so once I once I had customers, I started trying to incentivize those customers to buy again. So if I went out and shot another city like Boston, then I go to my customer list. And I knew that number one, nobody probably needed it right then. But if I came up with the right incentive, right, the right price point, then they would buy it and just hold it. And so that kind of became the evolution of shifting from eBay to my own website and my own thing.

Alex Ferrari 23:45
And you never touched by the way during your travels, you never touched that nest egg that you created during all your early years, early years when you were a teenager correct? You always use the proceeds to kind of grow and go to tour the country. correct? That's

Joel Holland 24:01
correct. Yeah, that's correct. So the only time I touched part of the nest egg was to buy the Canon GL two. So I think I took a couple $1,000 out to buy the camera and a tripod that was it. And so it's funny because in my mind and obviously that's very different these days, you know now you start a business is kind of accepted you lose money for a while or you have a burn rate. But as a kid I didn't understand that to me it was there's no such thing as losing money. I was so frugal, I was like I have to always be making money, you can't lose money. That's just crazy. That's just that's a crazy concept. And so I only knew how to use money that was coming in. So cash flow like I I understood cash flow very well from a young age, which I think was very beneficial for bootstrapping the business.

Alex Ferrari 24:50
Now let me ask you if you don't want me asking, How much were you able to generate in that little nest egg as a teenager? If you don't mind me asking that number? Give or take

Joel Holland 24:59
is good question. I think I had up to probably, you know, pry 40 $50,000 Yeah, by time I was meant to do it might have been closer. I think by the time I finished high school, and I said always, but this had been a goal. Actually, this is fine. I had two goals, one was at buy timeshares high school, I wanted to have saved $100,000. And I think I got very close, I think I was I was within striking distance of $100,000 in the bank. The second goal is by time fers college, I wanted to have a million dollars in the bank. And I didn't hit that one by the end of college, but I did within the first year out of college. And so I think that this is another thing that I think is actually very useful. It sounds silly, but like I made dream boards as a

Alex Ferrari 25:45
kid, yeah, this is the secret.

Joel Holland 25:48
I'm telling you, man, like you kind of end up manifesting the reality that you focus on. And it's not through magic, it's just that the subconscious mind is very powerful. And when you say, and when you actually write down and commit to, you know, hey, I'm going to make this film and it's going to get distribution at Sundance. Well, everything you do in life from that point forward, that's in the back of your mind. And so the actions you take the people you meet, the things you think about, are on some level, working towards that goal. So I think there's a lot of power and doing it.

Alex Ferrari 26:20
Oh, no, I mean, I said this, I did the same thing. When I started indie film, hustle. Like I was like, You know what, I'm gonna launch this, I started from scratch. And I'm, like, you know, in a year, I'm gonna have this much, you know, hopefully this kind of revenue coming in. And I have this kind of success as a podcast and things like that. And it happened, like, beyond actually what I originally thought, like, way beyond, you know, what I originally thought. So it does work without question. Yeah. And I actually said, and I said, earlier this year, I'm like, I think at the beginning of the year, I was like, Guys, I'm gonna make I put it out there. I'm like, I'm making a feature film this year, I'm making my first feature film, I'm gonna actually just go out and do it. And I'm not gonna stop waiting around and love it four or five minutes, four or five months later, right? You know, I have a feature film, it's, I'm getting ready for Sundance right now. as we speak.

Joel Holland 27:05
That's amazing. Congratulations. I

Alex Ferrari 27:07
haven't gotten in yet. But I'm saying, I haven't gotten there yet. But at least I've made it. And I'm gonna submit it. But But yeah, I did it. And it was so quick. And it's fascinating when you put your mind to something like that. And you just like, you know, let's just go do it.

Joel Holland 27:21
And well, and then not only that, I think you put your mind to it, but you also publicly committed to doing it. Yeah, that's

Alex Ferrari 27:28
another big that's

Joel Holland 27:30
huge. And I bet if you hadn't, if you had not done that, if you hadn't put it out there to your friends and your listeners, like he the chances of you having accomplished it by now are probably much less because you'd have an excuse to like, I'll do it, you know, next year or next year. It's easy, it's easy to kick the can down the road.

Alex Ferrari 27:45
But and then you and then you wake up to it's 10 years gone by totally. And

Joel Holland 27:48
then and then that's super sad. So no, I think making public commitments, even if it doesn't always work out. That's okay. I mean, it's it's better than the alternative of not making the commitment. And it also not working out, right, like, yeah, I think I think there's something very powerful to that, too.

Alex Ferrari 28:03
There's a website, I forgot the name of it. But there's a website that if you actually do that, like you go in there and you basically, I think the thing is, like you put a goal in, like, let's say you want to lose 30 pounds, all right, and if you and you publicly put it out there, if you don't achieve the goal, you put up a substantial amount of money. Let's say it's 1000 bucks. If that 1000 if you don't do the goal that $1,000 goes to one of three organizations that you absolutely hate.

Joel Holland 28:34
Yes, dude, I love I knew you're gonna say that. Like, she's so brilliant, like in the example is it because it's the exact dude I love. The example is, if you hate guns, right? your money's going to the NRA. Yeah. And so now you've got this, like this incredible incentive to hit your goal. Because if not, you're not only letting yourself down, you're literally going against what you believe. Yes.

Alex Ferrari 29:00
Somebody put that website together, and I'm sure they're doing quite well. Just amazing. So when you launched footage firm, its footage firm was started on eBay. And I'm assuming you put footage on DVDs and shipped them out. Because there was no digital distribution at that time.

Joel Holland 29:17
That's correct. So at first Actually, I was shipping on many dv tape and beta beta tape. I mean, so it was a beta ease Yeah, of course. dv cam so I was actually shit I like I actually was making tapes and shipping them by yourself. By myself, right? Like, in my dorm room. So So after that year off, I went to Babson in my dorm room. I had tape decks. I had Russ rush back from class, I checked my orders. I like start burning a tape. I'd have to get it to FedEx by like 630 at night, right? So every day was I know those days, dude. Every day was like it was that like crazy hustle to like try to get there before deadline because filmmakers need like They need something oh no yeah you know what I mean

Alex Ferrari 30:03
that's what that's all that's why it's so wonderful now you could just literally just download it

Joel Holland 30:06
oh my god yes 100% It's

Alex Ferrari 30:08
so amazing you're like I need that now. Not in three hours not in next day now

Joel Holland 30:13
yes and we were good at staying in front of the trends because you're so we did I moved to do today to DVD as soon as that became kind of a thing. One of my claims to fame I shipped over 1 million data DVDs of footage. He's within like it within a I think was a two year period.

Alex Ferrari 30:37
So you manually burned a million DVDs.

Joel Holland 30:41
So it first again in my dorm room I had one of these robots Yeah, but I think like 12 desks a burnin time and had this like robotic arm would take one put it one up right? And it would run all through the night cranking out DVDs. Yeah. By the time I graduated for Babson that was like that year I had an inflection point where I really started learning how to market this stuff well and and then it was beyond me like I could not have we would you know we do an email blast and have like 1000s of orders come in and I could never burned enough it first though is kind of what you describe with your film when you had like 100 orders you're like oh boy now I gotta get these out. I remember the first time I sent an email campaign to creative cow which is one of our industry you know outlet Oh yeah, sure. And $25,000 worth of orders came in within an hour and I was like, dude, I was like holy shit number one this is the most money I've ever seen at one time. Number two aren't we now have a business this is real this is a real situation here oh yeah get it just got real and number three how in the world am I going to get all these DVDs burned

Alex Ferrari 31:52
so our problem but magnified but magazines

Joel Holland 31:54
so I went on Craigslist I found a couple people on Craigslist locally and we literally just all day and night for like days and days were burning and shipping burning and shipping burning and shipping. Then I found a fulfillment company so I found a place in Colorado that could actually on demand burn and then ship the DVDs. And so by the time we were then doing on the regular you know, orders of the size, it was no longer my problem which was a huge relief.

Alex Ferrari 32:23
Right and that's the thing a lot of a lot of business people forget that that the like you know you you're as an entrepreneur, sometimes you want to do everything and you want to cover and as filmmakers you want to do everything you want to cover every aspect and I'm horrible at that because I do everything I do everything but now I'm starting but if you keep doing that you will bottleneck yourself to a certain point where you can't grow and that's kind of where I'm at now with indie film hustle like I've gotten to this point where I mean I don't know if you know this job everything on the side I do everything from the graphics to the writing to the podcast to the videos to I marketing I do at all so I'm now getting to that point where it's like I am bottlenecking like if I'm in the oh by the way I also did a movie and all this I have a post company I do all this other stuff. So it's like I have to do something to kind of move the needle and now letting go of things.

Joel Holland 33:18
Exactly. And so I think that this is a really interesting point and this is something that all of us learn at a certain point but just because you can do something doesn't mean you should because I made the same mistake I was like hey I can do cost I can answer the phones I can respond to emails I can burn the product and ship it I can do it all I can save a fortune and maintain the quality that I want but what you realize is you only have so much time and really you only have so much mental capacity and so the expense is the growth rays hitting that next phase. And so I mean one of the examples Do you know FroKnowsPhoto

Alex Ferrari 33:58
he got the name sounds familiar?

Joel Holland 34:00
Yes he's a very very popular youtuber around photography Okay, so he's got millions of subscribers and followers and like he's got a huge amazing production and what he realized was like, you know, like you he's got the mind for creating the great content he's an incredible interviewer a great personality and today when you when you meet with him you realize he has a whole staff right is a guy who sets up the interviews who manages and handles all of the advertising that separate actually sells the ads someone who does the sound the video and it was like it was getting that crew around him that opened him up to being able to really blow this thing up. And and I think that that's, you know that that's the next phase but it's hard. It's really hard to let go and and relinquish. You know what I mean? No,

Alex Ferrari 34:55
it's it's so tough because you're like I could do better. I could do it. It's a horrible month. It's wonderful and horrible all at the same time. Because you know, doing like, and I know a lot of filmmakers have the same problem that like, Oh, I want to, I want to be the editor and I want to be the colorist and I want to be the DP. And I want to do this. And I'm horrible, because I just literally did that on my movie, but, but it's also 20 years of experience, and so on. And it works for this kind of movie. If, if all of a sudden I had $100 million movie, I'm not doing all those jobs, you can't, you just can't, you can't do something like that. But again, that's in that growth stage. So I think that's really important for people to understand that you eventually at the beginning, like you like it took you years before you finally started bringing in other people, you know, you doing everything yourself, but then you get to that point in any company, any endeavor, whether it be a creative endeavor, with your films, or building up a company or something like that, that you have to relinquish a little bit. Now, you were the only cinematographer and cameraman when you launched footage firm, correct?

Joel Holland 35:57
That's right. Yeah. And then,

Alex Ferrari 36:00
and then how did you bring other people in?

Joel Holland 36:03
So I had this realization, while in school that I could not do, I really couldn't physically do everything, because I had class and I had social life. So I couldn't actually be traveling and shooting and selling and doing everything else. So I sat down, and I said, Well, what am I best at? Right? If I'm best at shooting, if I if I think I'm best? At the cinematography, then I'll do that. And maybe I should hire someone to do the marketing and e commerce. But what I realized was actually my strength was sales, right? Like what I was really good at was figuring out how to take a product, find a market fit, and then sell it. And, and so the videography though I enjoyed it was actually not my strong suit. And there were plenty of people out there that were much better than me, right? So I started outsourcing it. And so I basically again, what, you know, back in the day, I went to Craigslist, and started finding videographers located in different cities, I would look at their demo reels, find people I liked, and then pay them to shoot a city, and I'd buy the rights, and did that for a while. And then realized to scale, I needed to kind of open it up a bit. And so then I started allowing anybody to shoot and sell through footage firm. And I would then sell them on, you know, when it's so I would then pay them when it's sold. I give them 50 was a 5050 split. And so I had videographers submitting content from all over the world, and from your actual library grew very quickly. And then they would get paid when it sold. And I loved that model. Right. So it's a great,

Alex Ferrari 37:37
it's a great model.

Joel Holland 37:38
It's great model. It's it's you know, it's today's platform model. And it's very scalable. It's very self sufficient. And, and yeah, so that was kind of that was the evolution from doing it myself to realizing this is not my this is not my strong suit. There are other people better than me. Let's let them do that.

Alex Ferrari 37:55
Now, when did did footage for him turn into video blocks? Or did you open a video blog separately? How did videoblocks comm come to life?

Joel Holland 38:03
Yeah, so it was an evolution. And at one point, they were both running. So basically, let's fast forward to 2009. But each firm is doing really well. I mean, I think we did like a couple of million dollars in sales in 2009. We got up to in by 2011 like $4 million in sales, we only had like three or four employees. So it was doing really well. That's That's insane. It was great. It was great. But I saw the writing on the wall, which was we're shipping DVDs. And the future is obviously digital distribution. And I'm like how do I make sure that we like we could keep doing what we're doing and hang on to this for a while. But But not only will it stop growing eventually it'll go into you know obsolescence. So the blog, the block, but the blockbuster phase is exactly within the complication as well. If I launch a product that has digital distribution, I'm literally competing with myself, and I'm gonna cannibalize my sales is that dumb. But I realized that if I didn't do it, someone else was going to, and I prefer to be my own competitor than to have some other guy taking all my business. And so I launched videoblocks in 2010. It's kind of like a, as a test and started promoting it to some of our footage from customers. And it was a hit. And so then we started advertising it to some of the you know, the industry publications like creative cow and DVD maker. And it worked, people started subscribing, and this concept of paying a membership to get unlimited download access to a library of content, basically, you know, there were queues I took from Netflix. Yeah, it started working. And so footage from calm and videoblocks comm they both continued running parallel for probably a year or two Sure enough the footer terms contained as downward spiral as video blocks got stronger and stronger 70 blocks eight footage firm and and so today footage from Inc is still our parent company but but video blocks is our is our signature product and then we obviously launched Graphic Stock to get into vectors and design elements and photos and we launched audio blocks to get into production music. Yeah those three products

Alex Ferrari 40:29
Yeah, I want to talk about the other two in a second but the one thing I find fascinating is that you were able to see the writing on the wall where like a company like blockbuster did not. And you actually you actually were able to instead of like switching footage firm over to digital where it would compete within itself you actually created an entire look other company so it would basically be I don't want to use a term that hopefully everybody listening will understand your Blockbuster Video and then you create Netflix and then slowly as the video parts goes down Netflix starts going up and then all of a sudden to finally where Blockbuster Video is now gone. And Netflix has taken over but you've done it yourself. And that was it's brilliant actually really brilliant and I don't think there was anybody else doing it was there were there other competitors that got into the digital distribution of stock footage as early as you

Joel Holland 41:27
Yes, so actually there were a couple but but nobody had this set. there nobody had the subscription model so we were the first and honestly still the only one really that does subscription based stock video. Some people have subscriptions for credits, which I think is kind of bullshit like you're just prepare

Alex Ferrari 41:46
Oh yeah, yeah, I've seen that. Yeah, I don't like that either. I'd rather just get 10 bucks a month. Yeah, I'm good. You know, it's like insane.

Joel Holland 41:53
Yeah, it's exactly like don't call it a subscription if it's not a subscription but you know, he so there were other groups that they were selling by the clip and you could then purchase and download like one company comes to mind heartbeats.

Alex Ferrari 42:06
Yes. are

Joel Holland 42:09
really good content have amazing, amazing companies. But it's too expensive. Are they still around? You know, I think they're they're, they're, they're I think they're kind of limping around. But they're

Alex Ferrari 42:20
all they were all DVD based. I remember cuz I remember in our world, in the film world, and working in television, artbeat was always around that you just buy these collections of like stock, wonderful stock footage, I mean, really was beautiful stuff.

Joel Holland 42:36
It was gorgeous, sensitive, show price prohibitive.

Alex Ferrari 42:40
And then of course, everybody would then burn the DVDs all around the office.

Joel Holland 42:47
So this was kind of like my thesis back then. And still today was like, sure, there's a high end market. And, you know, good for, you know, tastes like Shutterstock and others go after the high end market. You know, that the big production companies, ad agencies with big deep pockets, but the group, you know, the individuals that we're most interested in are that are the documentarians, the hobbyists, the enthusiasts who are super ambitious about creating great stuff, but don't have a ton of money. And, and again, this is not a pity project. It's not a nonprofit. The reason that I love that group is it is a huge group of people. And it's like, it's a niche, but it's still huge, but it's huge compared compared to the professional. So like, there's like maybe what I so we have 150,000 paying members, maybe a couple 1000 of them are, you know, the NB C's and ABCs of the world, right? Because they're all customers Paramount and they're all customers of ours and they're great, but it's 2000 of the 150,000 and so really the mass creative class that mass market is what I'm most interested interested in and the way that you help that group is by making your products super affordable. You don't

Alex Ferrari 44:03
know absolutely and that's it's the Netflix model it's what they did they finally took all the all the crap out of like renting videos though I do I do have a big soft spot for video stores. But they made it so easy first just mailing DVDs but now like streaming and and then also in this one thing that we're not talking about when you you know during this whole transition from footage firm, to video blocks, there was this thing called HD that shows that kind of screwed a lot of your footage out of out of that because no one no one downloads SD anymore. Right if they can help it, so everything had to be HD so that whole transition of you had 1000s and 1000s of hours in SD and then all of a sudden you're like, well I got it now I gotta go back out in New York and shoot the skyline.

Joel Holland 44:53
100% same same things happening now. 4k. Yeah, while 4k is really still Kind of in its infancy and not a lot of people are downloading it you fast forward a couple years and HD will be SD nobody is gonna want HD

Alex Ferrari 45:10
We'll be right back after a word from our sponsor and now back to the show

Joel Holland 45:21
it's gonna be garbage I'm just better

Alex Ferrari 45:24
I'm just curious about that because you know um, and I don't want to sound like the old fart in the room that doesn't see the future I think in the future 4k will be the industry standard. But like there's at a certain point Don't you believe that now we're getting off topic of stock footage but don't you believe that the consumer is just getting tired of like, every year something news coming out, like at a certain point, like you know, I just bought my 65 inch HD monitor now I gotta get to a monitor. Now I gotta get a 4k monitor. Oh, I bought the blu rays. Now I got to buy the 4k blu rays, or, and you know, I'm streaming here. And it's so kind of like, I think at a certain point, I think like what after 4k? What are we going to do 8k? You know, like, I know a lot of these red cameras that the new red camera shoots 8k? I'm like, Well, great. Right? Right. But you know, but mastering on film for a theatrical distribution to K is fine. You know what I mean? Like it's perfectly fine. They've been doing it for over 100 years. I mean, it's completely fine. So at a certain point, like where do we stop because there's also there's going to get a point where our eyes can't tell the difference. And actually, some there was I think there was a an article in Forbes that said that 4k monitors are kind of BS, because you can't tell the difference from from sitting back 10 feet, you really it's really hard to see that difference unless you're like up next to it which nobody watches television like that.

Joel Holland 46:45
So or unless the monitor gets much larger and it's actually a very interesting discussion because I think so your first question was when does it stop? I think the answer is never Yeah, right. So so like just like computers continually get faster and more powerful video technology will continue getting higher resolution and you know better and so that progression will never end does it plateau? So that's an interesting question. Now I think it's I think it's silly when I go to the store and I see a 42 inch 4k television that makes no sense to me. It logical whereas an eight inch HD television makes no sense and so so you know, I think what 4k enables our people are going to be able to start buying 80 and 100 inch television so you're gonna have these massive wall sized televisions that actually look sharp

Alex Ferrari 47:44
unless the walls turn into like in Total Recall. They actually just turned into televisions the walls It was a television only

Joel Holland 47:51
one I bet you I mean look if you're looking into the far future that you know walls would be organic LCDs right like I think that you will just like you paint a wall walls will actually be screens and you're absolutely right. No longer will you have a device you have to like plug in and put on the wall. The wall will be your device. So I think that's absolutely correct. But in the meantime, you're right. I think that 4k I think 4k makes sense because it enables you to jump from 65 inch televisions which a lot of us own to the next thing which is like 70 and 80 inch which are huge.

Alex Ferrari 48:25
Oculus you need you need a bigger house at that point. Yeah, you put it in an apartment and like it's

Joel Holland 48:31
it's it's legitimately a home theater. Now 8k I think 8k I mean, we're talking well i don't think 8k becomes a a like television device for like, at least a decade if that it might just be the resolution and reposition. repositioning totally. So it's like you could now shoot a shot. And now grab four shots out of that shot. So you get to like, shoot it and then in post, you can now change composition. And that's pretty powerful.

Alex Ferrari 49:04
It is. We do it all the time. I mean, well Red Red camera actually was the one that kind of started this whole damn thing with the 4k red one back in 2000 I think it was at eight or 977. Like when they promised that in seven. I don't think it actually showed up until oh eight. Right, right. But they kind of like blew everybody out of the water with that. And that's kind of what started the whole the whole jump I think everybody started cuz I don't think honestly, I don't think if red comes out. I think we were waiting around a few more years for for for for 2k let alone 4k. You know, I think they definitely pushed the envelope now. Now videoblocks is definitely an industry disrupter without question. And I've been I've been before we ever knew each other or, or, or did any business together. We I was I was a member of videoblocks for a lot of my projects that I've been using over the years. But I love audio blocks, audio blocks and graphics. Can you talk a little bit about audio blocks and graphics?

Joel Holland 50:04
Totally. So starting first, here's how he came up with them. Video blocks was growing, it was doing well. And I'm a firm believer that when something's going, right, that's when you need to start getting really worried. Right? Like, you want to be like,

Alex Ferrari 50:21
when there's too much money here, what's going? Well,

Joel Holland 50:24
and that's where people tend to get complacent. Yep. And so it's usually when you're on the top that you fall, because you think I figured it out. I'm the smartest person in the room, blah, blah. And meanwhile, your competitors are scheming to take you down. And so things are going well, videoblocks. And we sat back and said, Alright, what's next? Like, we can't just be happy with this? How do we come up with the next move? And the answer was stupid, simple. It was, well, let's just ask the customers, right? Let's literally pull our customers and ask them. Point blank. What else would you pay money for, that we don't currently offer? And that was a question we asked in a survey. And the answer that came back was music. They're like, we really want music. Music makes all video better. And, and same problem that video was experienced music was hard to find super expensive, and a licensing rights were outrageous. Where's the video? I think we're totally worse than video. And confusing. And just it was horrible. So we said, All right, the customers have spoken, they want music, let's see if we can do this, could we build the same model a subscription based approach to a Production Music Library. But do it in a way that's really you know, better than what's out there. And we realize, yes, we could, we can go find musicians who have great music, pay them a lot of money, like for their stuff. So they're happy, put it in our library, and then create an interface that's very powerful, or at least we think is powerful to to help you discover music. And you'll notice on audio blocks, you can like you go in and you, you start by clicking around to say mood, and genre and instruments and beats per minute. So you can really customize and then boom, it comes up the list of tracks that might work for you. And so we built all this based on customer feedback, and we launched it, even the color scheme, the logo, the name, all of this was from the customers. And and it took off and did really well. And it was the same thing with Graphic Stock. You know, what, you know, in another survey? The answer was we want graphics and photos. And so Graphic Stock was born out of completely out of customer demand. And you know, and that's also a very, you know, that product is also doing really well. So, yeah, I think that listening to the voice of the people, you can never go wrong. Yeah, I

Alex Ferrari 52:52
know, right. And just so everybody listening knows I'm actually using some music from audio blocks in my movie, we're going to be using it as a background, like, you know, coming from a radio in the background, not a score piece, but like just something in the background. Because we were like, Oh, we really need some new agey music here, I'm like, well, we'll go to audio blocks perfect. And, and I don't have to worry about it. And I got the rights to it. I could theatrically released, you know, and it's like, wow, that that freedom is so wonderful just to know, like, oh, if I have a membership, I can download it. And even after my membership is over, I still have the rights to it in perpetuity for projects that I use. Correct. Is that is that correct?

Joel Holland 53:29
Absolutely. Right. And that's Yeah, you know, as, as a filmmaker, you've got so many things to worry about that the last thing you should have to be fretting about is, is my music going to get me in trouble? Am I going to have to pay extra if this goes International, if I get into, you know, the you know, into Sundance, I might have to pay for that. And if I if I distributed on YouTube, and I got to pay but so we just made it simple. It's pay one fee, use the music any way you want forever, unlimited distribution worldwide. There's just never anything else to worry about.

Alex Ferrari 54:01
And it's it's fantastic. Now, when you work, by the way, when you are going out to shoot stuff, did you? What did you know, how did you know what would sell?

Joel Holland 54:10
Well, good question. So it first I decided that the US cities would be a good place to start, because I figured at some point, every editor is going to need a shot of New York City or Los Angeles. So that was my starting point. Now, once footage firm was launched, I was able to start looking at the search data. So I would just literally look at what people were searching for on our website and use that as my shot list. And that's and that's something we do today, right? So on videoblocks we get I think three or 4 million searches a month. And we have a team a data team analyzes those searches, and then actually provides insight to our contributors so you actually get an email says, here's what was searched like we just found email saying that searches for Turkey footage are way up for LGBT footage for diversity footage, all these terms that are kind of disproportionally up compared to what we have in the library, we then make our videographers aware of that. So they can go shoot with insight, and make more money.

Alex Ferrari 55:18
And you or your company and yourself, and you're pretty transparent as far as your revenue and what you make. Do you mind telling us what you what the company made last year and this year, so people understand the scope of what videoblocks has become?

Joel Holland 55:33
Sure, yeah. So last year, we did a little over $20 million in revenue, and this year will do closer to 30. And you're 26 to 30? And you're a private company still? Yes, yep. private company. We have about 80 employees based out of the Washington DC area. And yeah, we've still got you know, we're still very much that startup small business hustle company. And, and we love that and, and it's been really fun to you know, so so a year and a half ago, we launched our marketplace on video blocks, where anybody listening great can go to contribute videoblocks comm sign up for free to start selling footage. And basically when a member, so we're gonna leave 150,000 members, when they search for something on video blocks, they look for first usually look at our unlimited library to try and find something for free included with their membership. But if they can't find it, we then also put marketplace results in there. And those clips are $49 for an HD shot, or 199 for 4k. And if they buy through the Marketplace, 100% of those proceeds go straight to the shooter. No, so yeah, 100% so so like, you know, if you're listening to this, and you have footage you want to sell, unlike our competitors who keep, like Shutterstock keeps 70% of every sale. We We We pay twice as much. So because we pay 100%, you end up making twice as much as you make with our competitors. And so that's become very, you know, that marketplace went from zero clips to it'll be at 3 million clips by the end of this year, of course. And I think we're gonna pay out something like $6 million to contributors this year. That's amazing. Yeah, so so like that. And we don't include By the way, we don't include that in our revenues, I want to talk about the revenue number. That's just our membership fees. Because all these marketplace sales, it goes right back to the Creator, to the creative community. So that's been that's been really fun. So you

Alex Ferrari 57:37
know, for So what advice would you have for filmmakers who might want to get into the stock footage game and generate another stream of income because it could be I mean, if if you live in a certain area that is remote, or you have something unique, or you could just shoot unique footage of certain things, this could be a nice little revenue stream to help to help make your movies in the future.

Joel Holland 58:02
I would say if you're not already selling, you know, your excess footage as stock footage, it's a no brainer, you have to do it. And we have, you know, we have videographer contributors who are making six figures this year, right? Like you're gonna make 100 to $200,000 this year, while sitting back just from us. And by the way, they're also selling through Shutterstock and our other competitors. So while they're focusing on their films and their documentaries, they're making significant money that's just in the background. And it's just every month that you know that the payments are coming in the door, and it supports their it supports their art. Totally and totally. And the thing is, you've already done the hard work, right? Like if you're, if you're doing a film that takes place in you know, whatever, Columbus, Ohio, well take all the cutting room floor stuff, and just turn them into 15 to 32nd clips, you don't have to do anything to them, right, you don't even have to color them right no audio, no colorization needed. Just upload them to video blocks costs you nothing. And if it sells you get a pay day. So it's really the only cost is not actually monetary. But it's you have to keyword you have to put in keywords and a title. And so that takes a little bit of time, but not that much time. And I think it's more than offset by the money you make.

Alex Ferrari 59:22
So what I'm doing what you're telling me is I have to go back to all of my raw footage now over the last 20 years and start looking for stuff to upload to you guys.

Joel Holland 59:30
Totally. But don't get overwhelmed. I would like to set it set a goal of 10 clips a day, right? Every day, pick 10 clips at some point throughout the day while you're having your morning coffee, export them, upload them straight to the website, boom done, you're off to the races.

Alex Ferrari 59:48
It's pretty it's pretty remarkable Actually, that's actually a really it's amazing and and again, when we talk about any full muscle all the time is it's like creating revenue streams to from your business. But also just created so you can can make a living doing your art. And this could be a possibility for a lot of filmmakers out there, especially documentary filmmakers, but even other filmmakers were just in their area and they own their own camera. Like why don't you go out and shoot something and put it up? It doesn't cost you anything. It takes time. That's it. That's it. It's pretty, pretty amazing. Now can you real quick, can you speak a little bit about the technical specs needed to submit the footage, submit footage to a video blocks?

Joel Holland 1:00:28
Sure. So we accept high definition or better. So basically, HD or 4k. You know, as long as the shot we do have a quality review team, but as long as the shots are unique, or just well shot, right, use a tripod, make sure it's not shaky iPhone footage, like that will get rejected. But if it's well shot, you just, you know, you upload it and and that's it. So there's really not a lot of restrictions or requirements. So any camera you're using, like, for example, I always have my five D Mark three with me. And if I come across something interesting, I put it on a tripod, I shoot some HD footage, I upload it, but I also shoot with my my red Scarlet x and we support you can you can upload your art 3d files straight to the website, which is we're the only company lets you do that. And so we'll then take those files, and automatically put them down, resize them into 4k, and HD and make the er 3d file available. But so so basically, we do all the heavy lifting on the back end. So you just have to upload a file will automatically re compress it into the various formats that are needed.

Alex Ferrari 1:01:39
And do support like, like the Blackmagic cinema RAW files or anything like that yet, or just would you do we'd have to do all that the transferring over to HD or 4k first.

Joel Holland 1:01:51
Yeah, so you know, something like Blackmagic I don't, we don't support the native files. But if you just kick it out to an H 264, or a photo JPEG is kind of my preferred and then upload that, you know that so that's the that's usually the workflow is is kick it out to, you know, as long as a.mo. v file, whether it's h 264, or photo jpg, we take it from there.

Alex Ferrari 1:02:20
Now, um, can you explain real quick, in just because I talk about this so much, can you please explain the importance of marketing, to your business and to every venture in your world, even marketing to a girl to get her to go on a date with you. That's called marketing.

Joel Holland 1:02:38
Totally, totally. So here's the easiest analogy that comes to my mind when you ask that. Think back to our like, eighth grade, basic math equations. Multiplication equation, so you have a great idea, multiplied by zero, equals zero. So it doesn't matter how great the idea is, whether it's a billion dollar idea, or a million dollar idea, a billion times zero equals zero. And that, you know, that second holder is the marketing. So you can take a great idea, multiply it by decent marketing, and you'll have decent results, you can take a terrible idea, multiply it by great marketing, you'll have decent results, or you can take a great idea, multiply it by great marketing, and you'll have outrageously great results. And so, you know, I think, you know, when it comes to marketing, a lot of people say and you know, especially for filmmakers, like that's the part I'm uncomfortable with, right? Like, I love making it, I love creating it, but like I just don't want to have to go out there and talk about myself and promote and shamelessly promote, like, I'm the artist, I'm just the I'm Yeah, but you know, when it turns out, like that's part of the game. And if you believe in your film, and you want it to get the proper distribution, you're going to have to whore yourself out a bit. And that's right, like, that's just how it goes. And and the analogy I'd make is to public speaking, a lot of people are very uncomfortable getting up and speaking in front of other people. But it turns out that you can overcome that through practice. So anybody who says I can't speak publicly, it means they just haven't done it right, then you can't get up and do it. And the more you do it, the more comfortable you get doing it. Probably the same with filmmaking, right like you look back to the first film you ever made, you probably think it shipped. The first stuff I shot I'm like that is garbage. But the more you do it, the better you get. It's the same thing with marketing, you know, you just you just you got to start putting the word out there, it's gonna be uncomfortable, but soon, you're gonna love it and realize it's just part of the game and a great film times great marketing equals great distribution.

Alex Ferrari 1:04:39
And can you talk quickly about the power of the email list? Yeah, totally. Because that's another thing we talked about and, and filmmakers like, like what do you would do with an email list? I'm like you did you have no idea. So please explain.

Joel Holland 1:04:53
So first of all, email is not dead. I think emails the most is single handedly the most powerful. marketing platform there is right, it's it because the the return on investment is outrageously high. So, you know, unlike Google AdWords, where you have to spend a fortune to get those clicks, once you've collected an email address your cost of having that email and using that email, it's almost zero, right? If you're hopefully using MailChimp, or some other great outlet like that, you're paying a little bit each month. But you can then send this you can send emails, you know, weekly, bi weekly, and get people to, you know, to engage with your with your product or film. And so number one, email is not dead. Number two, don't be afraid to email more. I think a lot of people are like, oh, everybody hates email, I need to back off on email. But you know what you don't, the reality is, most people send too few emails. And if you're only saying email, once a month, you actually run the risk of your list going cold, and people forgetting who you are, and losing engagement. So if you're emailing weekly, and don't spam them, like send something interesting, useful, but you know, keeping up weekly correspondence is very powerful. So that's number two. And number three, don't be afraid to ask for, you know, for a task for a sale, whether that's actually physically like saying, hey, buy this or saying, hey, go view this, or, you know, or introduce us to somebody, like, having a call to action and email is very important. So, right, it

Alex Ferrari 1:06:27
goes with the whole Gary Vaynerchuk, Jab, Jab, Right Hook, vibe, you know that book, right?

Joel Holland 1:06:33
Yeah, totally. It's a totally, if you don't ask, you're not gonna, you won't receive right, like you must ask to receive. And so there's nothing wrong with having a call to action. And make sure it's clear. And there's only one, like, don't have an email full of a million things to do have an email with a very concise one call to action that you want them to do, whether it's by your film, watch your film, help people, you know, hear about your film. Just one thing. Yeah. It's

Alex Ferrari 1:06:59
kind of like, how'd you get that? How'd you get that interview with our Schwarzenegger? I asked. I asked.

Joel Holland 1:07:06
Over and over again.

Alex Ferrari 1:07:07
So, last two questions I asked this are the questions of all of my guests. What is the lesson that took you the longest to learn, whether in life or in the business?

Joel Holland 1:07:19
It's a great question. I think the lesson goes back to something we discussed earlier, which is I tried to do everything myself for too long. and realized that hiring people or getting other people involved is uncomfortable, which is a reason that I think a lot of us don't do it. It costs money. Right? So that's another reason we don't do it. Trust trust as well. Yeah, exactly. And then relinquishing control is scary. But as soon as I did it, as soon as I like started hiring people, getting other people involved, I immediately saw the light realize, dammit, I wish I'd done this earlier. Because, you know, my first customer service representative, she was wonderful, she was much better than I was with the customers. So the customers were happy. And all of a sudden, I had so many more hours in my week. My first marketing guy, he was so good at marketing, and all of a sudden, I had so many more hours in my week to spend on like building the company. So I think that's the lesson is you need to, you need to get other people involved earlier, right? Like, don't be afraid it's gonna be uncomfortable. It's gonna cost money, but I promise you, it'll pay back, you know, dividends,

Alex Ferrari 1:08:36
big time. And then what are your three favorite films of all time?

Joel Holland 1:08:42
Whoa, that's a tough one. Alright, so let me think about this. Okay, so home alone. I love home.

Alex Ferrari 1:08:54
It's not Christmas unless you watch home alone. And until you watch that hard, but that's just me.

Joel Holland 1:08:59
Yes. So it's like my answers are not going to be deep they're not gonna be like a sci fi 100 like no, no, no, I I'm just thinking about like the films that I will go back to time and time again. And every Christmas it's home alone. You know, for comedies, old school, I think it's just one of the I just love old school. It's just classic Will Ferrell movie.

Alex Ferrari 1:09:23
Probably one of his best.

Joel Holland 1:09:24
I think probably one of his best and all the others are like templates of it but and then you know, third for like an action movie godfather two. I mean, I think it's just that is a classic. So good. So good. So

Alex Ferrari 1:09:37
so good. So um, where can people find you Joel and your companies.

Joel Holland 1:09:43
Totally. So if you go to Joel Kent holland.com it will just redirect you to my LinkedIn profile. But that's the best way to connect with me. And you know, I love it when a lot of people connect with me on there. It's just a great way to stay in touch. You'll Have my up to date contact information, my email addresses on there, it's all it's all there. So connect with me on LinkedIn and then for videoblocks you know she's videoblocks comm if you're a contributor and you want to make money, and it costs nothing, go to contribute dot videoblocks comm sign up is super simple. And then for graphics and photos, it's Graphic Stock comm for music and sound effects. It's audioblocks.com

Alex Ferrari 1:10:26
Sounds good, Joel man, you've been a wonderful guest, man, thank you so much for spending time talking with me today.

Joel Holland 1:10:32
Well, thank you, Alex, this has been a lot of fun.

Alex Ferrari 1:10:35
So guys, I told you it was you know, Joel is definitely that definition of hustle without question. You know, I wish I would have been his age during the times of this technology because I was hustling out at garage sales and doing all sorts of things to make my money at when he was at that same age. 12 1314 years old. I wish I would have had eBay, I wish I would have had Amazon, I wish I would have been able to start my own online business back then. But hey, it's just where the chips fell. That's just the year I was born, unfortunately. But, but I did go through the 80s though. And that was that was a lot of fun. But anyway, guys, I really hope you got a lot out of that Joel is an inspiration to me. And I'm hoping to turn indie film hustle into a $30 million company within the next two or three years. So let's, let's rock and roll guys. But, but no, seriously, I I'm really impressed with Joel and what he's been able to do. And he's an example of seriously what happens when you put your mind to it and just hustle hustle hard man and, and that's hopefully a lesson that all of us can take from Him and His story is that there is no limit to what you can achieve. As long as you hustle, and you do it smart and you learn and you just keep going and going and persistence is one of the keys to success in any area of your life. I'm telling you guys persistence and hustle is gonna get you much farther than just raw talent. All right, or luck for that matter. As always if you want to get the Show Notes for this episode, it's indie film hustle.com forward slash 103 and again, I want to thank everybody who is it decided to jump in on that special one month free of the indie film syndicate man I know you guys I see what you guys are watching you guys are watching a lot talking a lot on the Facebook groups and and really just enjoying the syndicate. So makes me really happy to see you guys inside and joining. So if you guys want to take a look at what all the hoopla is about, head over to indie film syndicate.com. And guys, if you really love the podcast, I would really greatly appreciate you heading over to filmmaking podcast calm and leaving a good review on iTunes. It really helps us out a lot guys and I would personally appreciate it a lot. And guys also don't forget we have a comedy fundraiser on Saturday, October 22 at the ice house in Pasadena, California at 8pm. And it's going to have basically a bunch of the stars from this is Meg are going to go out there and put on a show we're going to paint the barn get dressed up and put on a show and and all proceeds of the of the night. We'll go to this is Meg to help us with Film Festival submissions. Some extra post stuff that we need to get done, and all sorts of stuff like that, but it would really help us out a lot. I'll be there. It's going to be Joe reitman who plays Eric in the movie, Carlos I was rocky who's plays the the amazing Tony Eckhart. We also have Shawn polaski who plays Cheryl in the movie and of course make herself Julie will be there and I will be there as well. Don't worry, I won't be doing stand up. I will just be in the audience. So again, it's at the ice house in Pasadena for tickets call six to 65771894 and it's only 20 bucks guys for a great night. Great night out. All right, so keep that hustle going keep that dream alive. And I'll talk to you soon.

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