DISTRIBUTION & MARKETING BOOKS
Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd
Whether you’re a producer, screenwriter, filmmaker, or other creative, you probably have a project that needs constant exposure, or a product to promote. But how do you rise above the noise? In Crowdsourcing for Filmmakers: Indie Film and the Power of the Crowd, Richard Botto explains how to put crowdsourcing to use for your creative project using social media, networking, branding, crowdfunding, and an understanding of your audience to build effective crowdsourcing campaigns, sourcing everything from film equipment to shooting locations.
Film Festival Secrets: A Handbook For Independent Filmmakers
Every year thousands of filmmakers like you unleash their newly completed movies upon the film festival circuit. Whether you're a first-timer with a comedy short or a seasoned veteran with a documentary feature, you all face the same set of problems. You all ask the same questions. You all want the pleasure of seeing your film play before a festival audience and gain the recognition it deserves. This is your book. Film Festival secrets will help you select the right festivals for your film, prepare your festival screener, save money on festival fees, create marketing collateral, and craft a screening sell out plan. And that's just the beginning.
All Marketers are Liars: How Marketing Really Works
As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod.
Think Outside the Box Office: The Ultimate Guide to Film Distribution for the Digital Era
The independent film community is a buzz with the collapse of the traditional independent film distribution model. No longer can filmmakers expect their films to be acquired and released nationally. But just as the digital revolution created a democratization of the means of production, a new hybrid model of distribution has created a way for independent filmmakers to take control of the means of distribution. Jon Reiss spoke with countless filmmakers, distributors, publicists, festival programmers and marketing experts to create this ultimate guide to film distribution and marketing for the digital era.
Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World
When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.
Crush It!: Why NOW Is the Time to Cash In on Your Passion
Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand.
The Business of Media Distribution: Monetizing Film, TV, & Video Content Online
Learn how an idea moves from concept to profits and how distribution dominates the bottom line of an industry otherwise grounded in high profile elements (production, creative, law, finance, and marketing). In this updated edition of a bestselling industry staple, experienced media executive Jeff Ulin relates business theory and practice across key global market segments―film, television, video, and online/digital―providing you with an insider’s perspective that can't be found anywhere else.
The Guerrilla Rep
The Guerrilla Rep: American Film Market Success on No Budget continues to be the most widely available book on Film Markets. As a Practical, no-nonsense guide to establishing relationships with distributors at The American Film Market, it is currently being used by many film schools nationwide to help students understand the unfamiliar territory of a Film Market. In the book, you'll learn everything you need to know about AFM. What badge to buy, what projects to bring, what printed materials you need, and all important etiquette tips for maximizing your success at The American Film Market.
How to Make and Sell Your Film Online & Survive the Hollywood Implosion While Doing It
If the Hollywood implosion does come to fruition … then where do aspiring filmmakers go to make a living? This unique Survival Guide written by Scott McMahon, founder of FILM TROOPER, is designed to help the über independent filmmaker navigate the terrain of direct distribution and how best to sell a digital product online. There are a lot of books on how to make a movie and how to be part of the Hollywood machine; but this step-by-step guide will show you, the über independent filmmaker, how to bypass all of that and get to the heart of making and selling digital products (your film) directly to an online audience … and survive the Hollywood implosion while doing it.